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at The LIBRARY nf CONGRESS
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AMERICA'S GREATES1
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INDEPENDENT STATIC
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A ME RICA'S GREATEST] INDEPENDENT STATIO
TOMMY RIGGS
AND
BETTY LOU"
EXCLUSIVE MANAGEMENT
ROY WILSON
444 MADISON AVENUE
NEW YORK CITY
3S^1
,au< i
(presents
The 1941
RADIO
h n n u n l
Edited by
JACK ALICOATE
Copyright, 1941, by The Radio Daily
1501 Broadway, N. Y. C. Wisconsin 7-6336
NBC
NBC
NBC
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NBC
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NBC NBC NBC NBC 3C
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KDKA • KYW
NBC NBclhJC^NBC NBC NBC
NBC NBC NBC NBC NBC NBC
17 Vital Spots
in 11 Great Markets
Eleven great markets are
thoroughly covered by the
17Vital Spot stations. Scores
of experienced advertisers
are increasing sales in every
one of these selected mar-
kets—at lowest cost; that's
why NBC's spot billing on
the 17 Vital Spots increased
29 per cent during 1940.
«N«J)k,
J Wl
WEAF
WJZ
17 VITAL SPOTS — 11 GREAT MARKETS
WESTINGHOUSE STATIONS
Boston - Springfield
WMAQ
WENR
KGO
KPO
WRC
WMAL
KOA
WTAM
New York
50,000 Watts— 660 kc.
50,000 Watts— 770 kc.
Chicago
50,000 Watts— 670 kc.
50,000 Watts— 890 kc.
San Francisco
7,500 Watts— 810 kc.
50,000 Watts— 680 kc.
Washington
5,000 Watts— 980 kc.
5,000 Watts— 630 kc.
Denver
50,000 Watts— 850 kc.
Cleveland
50,000 Watts— 1100 kc.
WBZ
50,000 Watts— 1030 kc.
WBZA
1,000 Watts— 1030 kc.
Philadelphia
KYW
50,000 Watts— 1060 kc.
Pittsburgh
KDKA
50,000 Watts— 1020 kc.
Ft. Wayne
WOWO
10,000 Watts— 1190 kc.
WGL
250 Watts— 1450 kc.
GENERAL ELECTRIC STATION
Schenectady
50,000 Watts— 810 kc.
WOY WBIA
/-WJZ WEAF
I WTAM gKVH
»WSai
wowo X
woi y
The NBC Spot Specialist in New York, Chicago, San Francisco, Boston,
Cleveland, Washington, Denver, or Hollywood, will give you full infor-
mation on any or all of these NBC Represented Stations.
NBC SPOT & LOCAL SALES
New York* Chicago ♦ Son Francisco * Boston '•■• Washington » CfeveJond > Denver • Ho Uywood
NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service
mvmtm : co^yrkht deport mm^sm
WAR §4 1§41
COPYRIGHT OFFICE
INTRODUCTION
Nothing could so compellingly reflect the im-
portance and stability of the inspiring and pro-
gressive world of radio as the one thousand pages
that follow. Radio plays a distinct and convincing
part in the everyday life of us all. Its past is a
dynamic march of uninterrupted progress. Its
future, including Short Wave, FM, Facsimile and
Television is reaching toward new horizons. Its
record is as honest as an old fashioned garden.
And so, RADIO DAILY once again is proud to
play its modest part in presenting to its sub-
scribers, everywhere, as part of RADIO DAILY
service, the 1941 edition of RADIO ANN'JAL.
APPRECIATION
RADIO ANNUAL is constantly in preparation.
The 1942 edition will be in work before the
presses stop rolling on this volume. Its compre-
hensiveness and accuracy is only made possible
by the sympathetic and enthusiastic cooperation
of every branch of radio. To the many Govern-
mental Departments in Washington and New
York, the Federal Communications Commission,
The Federal Trade Commission, The
National Association of Broadcasters,
The Columbia Broadcasting System,
the Mutual Broadcasting System, The
National Broadcasting System, and to
the many others from far and wide
who have lent their aid> we say, many,
many thanks.
HP
iekOtj^tr
Publisher
In Further Advancing Its Position of Leadership in
the Field of Independent Radio Program Production
TRANSAMERICAN
Expresses Its Appreciation for the Confidence
of the Following Advertising Agencies by Whom
We Are Now Employed
Aubrey, Moore b Wallace, Inc.
N. W. Ayer b Son, Inc.
Blackett-Sample-Hummert, Inc.
Blackett-Sample-Hummert, Inc.
Compron Advertising, Inc.
Geyer, Cornell b Newell, Inc.
Geyer, Cornell b Newell, Inc.
Hutchins Advertising Company, Inc.
Lennen b Mitchell, Inc.
Lennen b Mitchell, Inc.
O'Dea, Sheldon b Canaday, Inc.
O'Dea, Sheldon b Canaday, Inc.
Ruthrauff b Ryan, Inc.
- Williamson Candy Company
- Frank H. Fleer Company
- General Mills, Inc.
- Procter b Gamble Company
- Procter b Gamble Company
- Nash-Kelvinator Corporation
-Joseph Schlirz Brewing Company
- Philco Radio b Television Corp.
-John H. Woodbury Company, Inc.
- P. Lorillard Company
- Chilean Nitrate Educ. Bureau, Inc.
- Charles E. Hires Company, Inc.
- Quaker Oats Company
EDITORIAL
INDEX
A
Acoustical Society of America, Personnel
Actors and Their Work in 1940
Actors' Equity Association, Personnel. . . .
Administrative Procedure oi FCC
Advertisers, Spot, Listed By Industry
ADVERTISING:
Advertising Federation of America, Per-
sonnel, etc
Advertising Moves Forward During
1940, Article, by John Benson
Agencies, Addresses, Personnel, Ac-
counts
Agency Expenditures by Network
American Association of Advertising
Agencies, Personnel, etc 144 &
Billings, Network 97 and 107
Bureau of Advertising, NAB, Article ....
Conditions for Spot Broadcasting, AAAA
Distribution of National Spot Schedules,
Article and Chart
Expenditures, Network, by Agencies
and Sponsors
Industry Breakdown of 1940 Network
Expenditures
Problem of Free Time Broadcasting, Ar-
ticle of Ed Kirby
Spot Advertisers, Listed by Industry. . .
Standards of Practice of AAAA
Agents and Managers, New York, Los
Angeles, Chicago
ALABAMA:
Census Data
Chief Engineers of Stations
Musical Directors of Stations
Newspaper-Affiliated Stations
Outstanding Local Programs of Stations
Radio Editors and Writers
Stations
Alabama Network, Personnel, Stations . . .
ALASKA:
Chief Engineers of Stations
Musical Directors of Stations
Newspaper Affiliated Stations
Outstanding Local Programs of Stations
Radio Editors and Writers
Stations
ALBERTA:
Chief Engineers of Stations
Musical Directors of Stations
Newspaper Affiliated Stations
Outstanding Local Programs of Stations
.^^■■^ Radio Editors and V/riters 190
Stations 623
848 Alicoate, Jack, Introduction by 3
™9 American Association of Advertising
848 Agencies:
"5 Advertising Moves Forward During
111 1940, Article by John Benson 145
Conditions Governing Spot Contracts.. 147
Personnel, Officers, etc 144 & 948
948 Standard of Practice 146
American Bar Association (Standing Com-
145 mittee on Communications), Personnel. . 949
American Communications Association
149 (C.I.O.), Personnel, etc 949
103 American Council on Education, Personnel 949
American Federation of Musicians 949
948 American Federation of Radio Artists
109 (AFRA), Personnel 949
935 American Guild of Musical Artists, Inc.
147 (AFL), Personnel 949
American Guild of Radio Announcers and
113 Producers, Personnel 950
American Institute of Electrical Engineers 950
103 American Newspaper Publishers Assn. .. 950
American Radio Relay League, Inc 950
98 American Society of Composers, Authors
and Publishers (ASCAP):
115 Foreword by John G. Paine and Mem-
Ill ber Publishers 691
146 Personnel, Addresses 950
Announcers and Their Work During 1940 777
688 Application (Broadcast) Procedure, Article 224
Application, FCC Regulations 231
242 Argentine, Stations of 1011
988 ARIZONA:
828 Census Data 243
608 Chief Engineers of Stations 988
862 Musical Directors of Stations 828
181 Newspaper Affiliated Stations 608
343 Outstanding Local Programs of Stations 862
310 Radio News Editors and Writers 181
Stations 347
993 Arizona Broadcasting Co., Personnel, etc. 310
832 Arizona Network, Personnel, Stations 310
617 ARKANSAS:
877 Census Data 243
190 Chief Engineers of Stations 988
605 Musical Directors of Stations 828
Newspaper Affiliated Stations 608
993 Outstanding Local Programs of Stations 86?
832 Radio Editors and Writers 181
645 Stations 350
877 Arkansas Network, Personnel, Stations.. 310
5
NO LONGER JUST FOR THE CHOSEN SEVENTY-FIVE
During the past winter, only seventy-five advertisers on all networks were able to afford
hookups of 50 or more stations for their products. Significantly, the average weekly
expenditure of these was $8,000 an evening half hour.
Now Mutual's new Volume Plan — by removing the budget barrier that allowed only
the biggest to employ large scale broadcasting — opens the way to widespread network
success on a modest budget. Seventy-six station coverage of the country, reaching over
200 of the leading 300 markets, is now available for only $3,583 an evening half hour.
MUTUAL BROADCASTING SYSTEM
WATCH THIS COOPERATIVE NETWORK OF INDEPENDENT STATIONS
DflTOROAl INDEX
iiiii:iiiiiiiiiii!iini!iiiii:i
iiiiiiiiiiiiiiiiiiiiiiiiiiu
Arrowhead Broadcasting System 311
Artists and Their Work During 1940 709
Associations 948
Associated Actors and Artistes of America 951
Associated Broadcast Technicians
(I.B.E.W.). Personnel 951
Association of Canadian Advertisers, Inc. 951
Association of National Advertisers, Inc. 952
Association of Radio Transcription Pro-
ducers of Hollywood, Inc., Personnel . . . 952
Authors' Guild. Personnel 952
Authors' League. Personnel 952
B
Back Stage Personnel and Their Work. . . 819
Back Stage With Radio During 1940. Ar-
ticle by Norman S. Weiser 649
Band Leaders and Their Work During 1940 755
Behind the Mike (Artists and Their Work) 707
Benson. John. Article "Advertising Moves
Forward During 1940" 145
Billings:
Agency Gross by Network 107
Network for 1940-39-38-37 97
Blue Ridge Network, Personnel, Stations . . 311
Bolivia, Stations of 1012
Books and Pamphlets on Radio 209
Books on Television 212
Boutwell, W. D., Article on "Educational
Broadcasting During 1940" 971
Brazil, Stations of 1014
BRITISH COLUMBIA:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 645
Outstanding Local Programs of Stations 878
Radio Editors and Writers 190
Stations 625
British Guiana, Stations of 1013
British Honduras, Stations of 1023
Broadcast Application Procedure, Article. 224
Broadcast Music, Inc.:
Foreword by Merritt E. Tompkins 694
Officers and Personnel 952
Publisher Affiliates, Station Subscribers 694
Business Side of Radio 93
Business Side of Radio During 1940, Arti-
cle by Benn Hall 67
C
Calendar of Holidays and Leading Events 880
CALIFORNIA:
Census Data 244
Chief Engineers of Stations 988
Musical Directors of Stations 828
Newspaper Affiliated Stations 608
Outstanding Local Programs of Stations 863
Radio Editors and Writers 181
Stations 353
California Radio System, Personnel, etc.. 311
CANADA:
Canadian Assn. of Advertising Agencies,
Personnel, etc 952
Canadian Association of Broadcasters,
Personnsl 852
Canadian Performing Right Society .... 953
Canadian Broadcasting Corp 620
Networks 620
Newspaper Owned Stations 645
Stations 621
Catholic Actors Guild of America, Inc..
Personnel, etc 953
Caiholic Writers Guild of America. Inc.. 953
CENSUS:
Census and Its Value to Radio, Article
by Robert A. Litzberg 240
Census Data, 1940 239
RADIO ANNUAL Presents the 1940
Census Figures, Article 49
Central America, Stations of 1023
Central States Broadcasting System 311
Chief Engineers of Stations in the United
States and Canada 988
Chile, Stations of 1013
Clark. R. L., Article on Technical Progress
of Radio in 1940 219
Clear Channel Group, Personnel, etc 953
Colleges and Universities in the United
States Offering Courses in Broadcasting 976
Colonial Network, Personnel. Stations, etc. 311
COLORADO:
Census Data 245
Chief Engineers of Stations 988
Musical Directors of Stations 828
Newspaper Affiliated Stations 609
Outstanding Local Programs of Stations 864
Radio Editors and Writers 182
Stations 368
COLUMBIA BROADCASTING
SYSTEM:
Commercial Programs in 1940 838
Gross Billings by Agency for 1940 107
Network Billings for 1940-39-38-37 97
Network Map 292-293
Paley, William S.. Article by 291
Personnel 294
Publications 213
Sponsor Expenditures in 1940 103
Stations Owned, Operated or Leased by 298
Sustaining Programs in 1940 859
Colombia, South America, Stations of... 1016
Commentators:
News, and Their Work in 1940 767
Sports, and Their Work in 1940 807
Commercial Programs of Networks in 1940 838
Comparative Major Network Billings for
1940-39-38-37 97
CONNECTICUT:
Census Data 246
Chief Engineers of Stations 988
Musical Directors of Stations 828
Newspaper Affiliated Stations 609
Outstanding Local Programs of Stations 864
**■- \ %
~^*v
\Late Smith
"The Songbird of the South"
Presented by GENERAL FOODS CORP.
Grape-Nuls and Grape-Nuts Flakes
CBS • FRIDAY • 8 TO 8:55 P.M., E.S.T.
WEST COAST: 12 MIDNIGHT TO 12:55 A.M., E.S.T.
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for CALUMET and SWANS-DOWN
12 Noon to 12:15 P.M., E.S.T. Monday Through Friday
•
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•
Thanks for Listenin'
DJTOEUAl INDEX
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM^
Radio Editors and Writers 182
Stations 373
Connecticut Broadcasting System, Person-
nel. Stations, etc 312
Continuity Writers and Their Work, 1940. 817
Corn Belt Wireless Rebroadcasting Ser-
vice, Personnel, Stations, etc 312
Costa Rica, Stations of 1023
Courses in Broadcasting of Colleges and
Universities in the U. S 976
Cowles Group, Personnel, Stations, etc.. . 312
Cuba, Stations of 1006
_ D
Defense, Statement by James Lawrence
Fly 35
Defense Communications Board. Personnel 953
DELAWARE:
Census Data 246
Newspaper Affiliated Stations 603
Stations 377
Department of Commerce, Article "It
Helps Radio." by John H. Payne 1004
Development Broadcast Stations (U. S.). 236
DISTRICT OF COLUMBIA:
Census Data 246
Chief Engineers of Stations 988
Musical Directors of Stations 828
Newspaper Affiliated Stations 609
Outstanding Local Programs of Stations 864
Radio News Editors and Writers 182
Stations 378
Don Lee Broadcasting System, Personnel 312
Dramatic Artists and Their Work. 1940.. 709
Dramatists' Guild, The, Personnel, etc 953
E ■
Ecuador, Stations of 1018
Editors and Writers, on Newspapers in
U. S. and Canada 181
EDUCATION:
Colleges and Universities Offering
Courses in Broadcasting 978
Educational Broadcasting During 1940,
Article by Sterling Fisher 51
Educational Broadcasting During 1940,
Article by W. D. Boutwell 971
FCC Regulations Regarding Non-Com-
mercial Educational Broadcast Sta-
tions 982
National Association of Educational
Broadcasters 956 & 970
Non-Commercial Educational Broadcast
Stations 982
El Salvador, Stations of 1024
Equipment Firms 994
Expenditures:
Advertising Agency on Networks 103
Industry Breakdown of Network Ex-
penditures 98
Network — Sponsors 105
Network Classification, Breakdown of,
by Industry 98
F
Facsimile:
Facsimile Is Moving Ahead Sow But
Sure, Article by J. R. Poppele 73
Facsimile Regulations 916
Facts and Figures of 1940 43
Federal Communications Bar Association:
Officers, Members 965
Personnel 953
FEDERAL COMMUNICATIONS
COMMISSION:
Application Regulations 231
Application Procedure, Article 224
Administrative Procedure. Article 225
Developmental Stations 236
Distinctive Calls for FM as Directed by 918
Facsimile Stations 928
Facsimile Regulations 916
High Frequency FM Stations 913
High Frequency FM Regulations 923
International Broadcast Stations 237
..Non-Commercial Stations. Regulations.. 982
Personnel 216
Production (Operation) Regulations for
Broadcast Stations 833
Radio, Television, FM, Defense, State-
ment by James Lawrence Fly 35
Review of International Affairs — 1940,
Article by Gerald C. Gross 63
Stations Listing (See Stations)
Technical Progress of Radio in 1940,
Article by A. D. Ring and R. L. Clark 219
Television Stations 903
Television Regulations 915
Federal Radio Education Committee
(FREC), Personnel, etc 954
Federal Trade Commission, Personnel, etc. 954
Financial Advertisers Association, Per-
sonnel 954
First Advertising Agency Group, Person-
nel, etc 954
Fisher, Sterling, Article on Educational
Broadcasting During 1940 51
FLORIDA:
Census Data 246
Chief Engineers of Stations 988
Musical Directors of Stations 828
Newspaper Affiliated Stations 603
Outstanding Local Programs of Stations 864
Radio Editors and Writers 182
Stations 380
Fly, James Lawrence, Statements on Ra-
dio, Television, FM, Defense 35
FOREIGN:
How the Department of Commerce Helps
Radio, Article by John H. Payne. ... 1034
Radio Covers the European War Cen-
ters, Article by Burnet Hershey 53
Review of International Affairs — 1940.
Article by Gerald C. Gross 63
Stations 1006
WATCH
IN 1941
VIDCEDT
BURRS
EDDIE
cflmoen
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•
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DICK
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10
DITORIAL INDEX
FREQUENCY MODULATION:
Article by Lt Col. Gustavus Reiniger . 705
Broadcast Stations 919
Distinctive Calls for FM as Directed by
FCC, Article 918
FCC Regulations Regarding High Fre-
quency (FM) Stations 923
FM Broadcasters, Inc., Personnel, etc. . . 954
FM, Statement by Tames Lawrence Fly. . 35
Frequency Modulation Makes Good, Ar-
ticle by John Shepard 3rd 59
Headlines of 1940 — From Radio Daily. 921
G
George Foster Peabody Radio Awards
Board, Personnel, etc 958
GEORGIA:
Census Data 247
Chief Engineers of Stations 989
Musical Directors of Stations 828
Newspaper Affiliated Stations 609
Outstanding Local Programs of Stations 865
Radio Editors and Writers 182
Stations 391
Georgia Association of Broadcasters 954
Georgia Broadcasting System, Personnel. . 313
Georgia Major Market Trio, Personnel, etc. 313
Gross, Gerald C, Article on Review of
International Affairs — 1940 63
Growing Trend to Spot Broadcasting, Ar-
ticle by Benn Hall 95
Growth of Radio Stations in United States
(by month) From 1938 to 1940 77
Guatemala, Stations of 1023
Guilds , 948
H
Hall, Benn:
Article on the Business Side of Radio 67
Article on the Growing Trend to Spot
Broadcasting 95
Radio Survey — Its Value to the Sponsor 117
HAWAII:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 617
Outstanding Local Programs of Stations 877
Radio Editors and Writers 190
Stations 606
Hayes, Arthur Hull, Article on Local Sell-
ing of a National Key Station. 121
Hayes, Helen, Article on the Value of the
Story in Modern Radio 57
Headlines from RADIO DAILY:
Frequency Modulation 921
Television 911
Hershey, Burnet, Article on Radio Covers
the European War Centers 53
Honduras, Stations of 1024
I
IDAHO:
Census Data 249
Chief Engineers of Stations 989
Musical Directors of Stations 829
Outstanding Local Programs of Stations 865
Radio Editors and Writers 183
Stations 398
ILLINOIS:
Census Data 250
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 610
Outstanding Local Programs of Stations 865
Radio Editors and Writers 183
Stations 400
Independent Radio Network Affiliates,
Inc. (IRNA). Article 946
Personnel 954
Independents Look to Future, Article by
Harold A. Lafount 120
INDIANA:
Census Data 252
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 610
Outstanding Local Programs of Stations 866
Radio Editors and Writers 183
Stations 413
Industry Breakdown, of National Spot Ad-
vertisers HI
Industry Classification of 1940 Network
Expenditures Compiled by National
Radio Records 98
Institute of Radio Engineers:
Article 987
Personnel 955
Inter-City Broadcasting System, Person-
nel, Stations, etc 313
Interdepartment Radio Advisory Commit-
tee (IRAC), Personnel 955
Intermountain Network, Personnel, etc... 313
International Affairs — 1940, A Review,
Article by Gerald C. Gross 63
International Broadcast Stations, U. S. .. 237
International Committee on Radio (Comite
International de la T. S. F.), Personnel. 955
International News Service, Personnel, etc. 123
International Section 1003
International Short Wave Broadcasting,
Article by Lunsford P. Yandell 69
International Short Wave Club, Personnel,
etc 955
Introduction, by Jack Alicoate 3
IOWA:
Census Data 253
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 610
Outstanding Local Programs of Stations 866
Radio Editors and Writers 183
Stations 418
11
MARTIN BLOCK
MASTER OF CEREMONIES
^Ike Make Beli&oe /ZalUoom
//
//
on the air three and one-half hours daily
WNEW— 1250 Kc.
Celebrating Sixth Consecutive Year
nith Twenty-one Satisfied Sponsors —
Ikank you!
Management: WNEW ARTISTS BUREAU, INC., 501 Madison Ave., New York City
WILSON-POWELL & HAYWARD, Inc., 444 Madison Ave., N. Y. C.
♦.♦♦.♦♦.♦♦.♦♦.*♦.♦♦.♦♦.♦♦/
;♦♦.♦*.♦♦.♦♦.♦♦.♦♦♦*♦.♦♦.*♦.''
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;♦♦„♦♦,♦♦,♦♦,♦♦,»♦.♦♦,♦♦,•♦„♦♦/
12
IDDTORIAL II INDEX
K
KANSAS:
Census Data 254
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 610
Outstanding Local Programs of Stations 867
Radio Editors and Writers 183
Stations 422
Kansas State Network. Personnel, Stations,
etc 314
KENTUCKY:
Census Data 256
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 867
Radio Editors and Writers 184
Stations 427
Kirby, Ed, Article, "The Problem of Free
Time Broadcasting" 115
L
Lafount, Harold A., Article on Indepen-
dents Look to Future 120
Lambs, The, Personnel, etc 955
Legal:
FCC Bar Association, Personnel, etc.... 965
Legal Side 961
Legislative Digest 962
Libraries, Script and Transcription 685
Library, Your Radio 209
Litzberg, Robert A., Article on the 1940
Census and Its Value to Radio 240
Lloyd, Ted, Promotion Digest 879
Local Selling of a National Key Station,
Article by Arthur Hull Hayes 121
Lone Star Chain, Personnel. Stations, etc. 314
LOUISIANA:
Census Data 257
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 86#
Radio Editors and Writers 184
Stations 431
M-
Macfarlane, W. E., Article on MBS 297
MAINE:
Census Data 258
Chief Engineers of Stations 989
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 868
Radio Editors and Writers 184
Stations 434
Magazines, Radio 191
Managers and Agents, New York, Los
Angeles, Chicago 688
MANITOBA:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 645
Outstanding Local Programs of Stations 878
Radio Editors and Writers 190
Stations 628
Market Research Council, Personnel, etc. 955
MARYLAND:
Census Data 258
Chief Engineers of Stations 990
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 868
Radio Editors and Writers 184
Stations 437
Mason-Dixon Radio Group, Personnel,
Stations, etc 314
Masquers, The, Personnel, etc 956
MASSACHUSETTS:
Census Data 259
Chief Engineers of Stations 990
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 868
Radio Editors and Writers 184
Stations 440
Mexico, Stations of 1008
MICHIGAN:
Census Data 259
Chief Engineers of Stations 990
Musical Directors of Stations 829
Newspaper Affiliated Stations 611
Outstanding Local Programs of Stations 869
Radio Editors and Writers 184
Stations 449
Michigan Radio Network, Personnel, etc.. 314
Miller, Neville:
Annual Report to NAB 937
Statement, "Radio's Greatest Year".... 37
MINNESOTA:
Census Data 260
Chief Engineers of Stations 990
Musical Directors of Stations 830
Newspaper Affiliated Stations 612
Outstanding Local Programs of Stations 869
Radio Editors and Writers 185
Stations .• 457
Minnesota Radio Network, Personnel, etc. 314
MISSISSIPPI:
Census Data 262
Chief Engineers of Stations 990
Musical Directors of Stations 830
Newspaper Affiliated Stations 612
Outstanding Local Programs of Stations 869
Radio Editors and Writers 185
Stations 493
MISSOURI:
Census Data 263
Chief Engineers of Stations 990
Musical Directors of Stations 830
Newspaper Affiliated Stations 612
Outstanding Local Programs of Stations 870
13
The news of
THE ASSOCIATED PRESS
speediest* and largest** of all the press
associations, is available for use by
RADIO STATIONS
news especially prepared for the ear by the highest priced staff of radio news
« m writers ever assembled . . .
A_j news via special newscast wires linking stations with AP's vast news network
* at a'l strategic points and with "the news center of the world" at AP head-
quarters in New York City . . .
news sped to stations for broadcasting even as it breaks, through the
A " world-wide facilities of an organization especially designed and geared to
meet every modern radio news need . . .
• Result of an impartial survey — AP ahead on 82%
of important news breaks during past year.
•*MORE leased news wires, larger staff, MORE
offices and news connections, MORE wordage THAN
ALL OTHER AMERICAN NEWS AGENCIES
COMBINED.
AP news for radio is handled exclusively through
PRESS ASSOCIATION, Inc.
50 ROCKEFELLER PLAZA, NEW YORK, N. Y.
14
DITORIAL ii INDEX
Radio Editors and Writers 185
Stations 466
MONTANA:
Census Data 264
Chief Engineers of Stations 990
Musical Directors of Stations 830
Newspaper Affiliated Stations 612
Outstanding Local Programs of Stations 870
Radio Editors and Writers 185
Stations 471
Mountain and Plain Network, Personnel. 315
Murphy, Adrian, Article, "Television in
Full Color Is Now Ready" 75
Music Publishers, A Nation-Wide Listing 702
Music Publishers' Protective Association. 956
Musical Conductors and Their Work, 1940 755
Musical Directors of Stations 827
MUTUAL BROADCASTING
SYSTEM:
Article by W. E. Macfarlane 297
Commercial Programs of 1940 838
Gross Billings by Agencies for 1940... 109
Network Billings for 1940-39-38-37 97
Network Map 298-299
Personnel 300
Publications 214
Sponsor Expenditures, 1940 105
Sustaining Programs in 1940 861
N
NATIONAL BROADCASTING CO.:
Article by Niles Trammell 301
Commercial Programs of 1940 838
Gross Billings by Agencies for 1940.. 109
Network Billings for 1940-39-38-37 97
Network Map (Blue) 304-305
Network Map (Red) 302-303
Personnel 306
Publications 214
Sponsor Expenditures, 1940 105
Stations Owned, Managed or Pro-
grammed by 309
Sustaining Programs in 1940 860
Television's First Year as Seen by
NBC-RCA, Article on Its History and
Progress 898
National Committee on Education by Ra-
dio, Personnel, etc 957
National Independent Broadcasters, Inc.:
Article on 947
Independents Look to Future 123
Personnel, Address, etc 957
National Industrial Advertisers Associa-
tion, Inc., Personnel, etc 957
National Radio Records:
Classification Breakdown of 1940 Net-
work Expenditures 99
Distribution of National Spot Schedules,
Article and Chart 113
National Advisory Council on Radio in
Education, Personnel, etc 956
NATIONAL ASSOCIATION
OF BROADCASTERS:
Annual Report of Neville Miller 937
Broadcast Music. Inc. (BMI) 694 & 952
Bureau of Advertising 935
Engineering Department 936
Labor Relations Department 934
Legal Department 936
NAB Code 943
Personnel, Officers, Directors. etc..930&956
Problem of Free Time Broadcasting, Ar-
ticle by Ed Kirby 115
Promotion Department 935
Radio's Greatest Year. Statement by
Neville Miller 37
Research Department 934
Standard Conditions Governing Spot
Contracts 147
National Association of Educational Broad-
casters, Personnel, etc 956
National Association of Educational Broad-
casters, Stations and Members of 970
National Association of Performing Artists
(NAPA), Personnel, etc 956
National Association of Regional Broad-
casting Stations, Personnel 956
National Better Business Bureau, inc 957
National Television Systems Committee:
Personnel 957
Proposed Standards 914
National Variety Artists, inc.. Personnel,
etc 958
NEBRASKA:
Census Data 265
Chief Engineers of Stations 990
Musical Directors of Stations 830
Newspaper Affiliated Stations 612
Outstanding Local Programs of Stations. 870
Radio Editors and Writers 185
Stations 473
Nebraska Broadcasters Association, Per-
sonnel, etc 958
NETWORKS:
Advertising Agency Gross Billings 107
Affiliates, A'phabetically Listed by City 335
Billings for 1940-39-38-37 97
Canada 620
Commercial Programs 1940 838
Expenditures:
By Agency 103
By Sponsor 103
Classification Ereakdowr., by Industry 93
National 289
Regional 310
Sustaining Programs, 1940 859
Transcription 683
NEVADA:
Census Data 263
Chief Engineers of Stations 990
Newspaper Affiliated Stations 613
Stations 476
NEW BRUNSWICK:
Chief Engineers of Stations 993
15
BATTLE CREEK
Key station of Michigan Radio Network
W X
DETROIT
NBC Blue Network
5000 WATTS DAY TIME 5000 WATTS NIGHT TIME
National Sales Representative: PAUL H. RAYMER CO.
ER THE
MICHIGAN RADIO
NETWORK...
<*>
OPERATED LIKE A COAST-
JO -COAST NETWORK
\ IMPROVED SERVICE..
BIG TIME
9JWATIONS
mTlW nbc
as an
I0E/U
XWCIA
LS
"■/%
w
MAKE YOUR TESTS
WOOD
WASH
LANSING
CIUND Mt\ti
WBCM
BAY CITY &■
SAGINAW
\.
WFDF
W CITY f, -Hjf
' ~- I JACKSOIfc-X'-ii'-l- \ -Hjjj'
OVER 4,000,000 PEOPLE
|WXYZ
1 DETROIT
WELL
BATTLE CREEK
WIBM
JACKSON
Key station of Michigan Radio Network
W X
DETROIT . NBC Blue
WATTS DAY TIME 5000 WATTS NIGHT TIME
National Sales Representative: PAUL H. RAYMER CO.
30 YOU THIAH YOU UflOUJ fTlUSIC?
RADIO'S OUTSTANDING MUSIQUIZ
re at i
unnt
T€D COTT
Master of Ceremonies — Writer
and
Judge Leonard Liebling
ON THE AIR
for the
Schaefer Revue
IN THE MOVIES
A series of nationally released
shorts by
Columbia Pictures
ON RECORDS
ASA
PARLOR GAME!
GUESTS . . . who came, saw, and were frequently CONQUERED
Giovanni Martinelli
Hildegarde
Richard E. Byrd
Hendrik Willem van Loon
Colonel Stoopnagle
Percy Grainger
James Dunn
Elsa Maxwell
Nino Martini
Raymond Paige
Jessica Dragonette
Bea Wain
Helen Jepson
Jane Pickens
Russell Patterson
Ethel Barrymore
Bill Stern
Elissa Landi
Eddy Duchin
Johnny Green
Josef and Rosina Lhevinne
Muriel Dickson
ROG6R WHITE RADIO PRODUCTIONS
R KO B L DG
RADIO CITY
NEW YORK
20
DITORDAL 0 N D E X
Pennsylvania Broadcasters Association . . 958
Pennsylvania Network, Personnel, etc.... 316
Peru, Stations 1019
POLLS:
RADIO DAILY'S Fourth Annual 79
Data on Program Winners in RADIO
DAILY'S Fourth Annual Poll 85
Poppele, J. R., Article "Facsimile Is Mov-
ing Ahead Slow But Sure" 73
Press Association, Inc. (AP) Personnel, etc. 123
Prince Edward Island:
Newspaper Affiliated Stations 645
Stations 639
Problem of Free Time Broadcasting, Article
by Ed Kirby 115
Producers of Programs, Listing 651
PRODUCTION:
Artists and Their Work During 1940 709
Announcers and Their Work During 1940 777
ASCAP, Article and Publisher Members 691
Back Stage with Radio During 1940,
Article by Norman S. Weiser 649
Broadcast Music, Inc., Article, Publisher
Members and Station Listing 694
Books Pertaining To 211
FCC Regulations Regarding Production
(Operation) of Broadcast Stations 833
Recording Companies 673
Script Libraries 685
SESAC, Article and Publisher Members 699
Showman's Calendar 880
Sports Commentators and Their Work. 807
Transcription Companies 673
Transcription Libraries 685
Vocal Artists and Their Work, 1940... 741
Writers and Their Work During 1940.. 817
Libraries, Script and Transcription 685
Managers and Agents, New York, Los
Angeles and Chicago 688
Musical Directors of Stations of the U. S.
and Canada 827
Musical Conductors and Their Work . . . 755
News Commentators and Their Work . . . 767
Music Publishers, a Nationwide Listing. . 702
Orchestra Leaders and Their Work. . . 755
Producers and Directors and Their Work 819
Program Producers 651
Programs of 1940, Network Commercial,
Sustaining, and Outstanding Local
Shows of Stations in U. S. & Canada 838-878
Promotion Digest Compiled by Ted Lloyd 879
Professional Music Men, Inc 958
Programs of 1940 837
Program Producers, Listing 651
Promotion Digest Compiled by Ted Lloyd. 879
Proprietary Associations, The, Personnel. 959
Publications, Radio 191
Publishers, Music, Listing 702
PUERTO RICO:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Outstanding Local Programs of Stations 887
Stations 607
q
Quaker Network, Personnel, Stations, etc.. 316
QUEBEC:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 645
Outstanding Local Programs of Stations 878
Radio Editors and Writers 190
Stations 640
R—
RADIO ANNUAL Presents the 1940 Census
Figures 49
Radio Club of America, Inc., The 959
Radio Correspondents' Association 959
Radio Council on Children's Programs,
Personnel 959
Radio Covers the European War Centers,
Article by Burnet Hershey 53
RADIO DAILY:
Fourth Annual Poll of Radio Editors and
Critics for 1940-41 79
FM Headlines 921
Television Headlines 91 1
Radio Manufacturers Association:
Officers, Directors, Addresses, etc 1001
Personnel, etc 959
Radio Manufacturers Association of Can-
ada, Personnel 959
Radio News Association, Personnel, etc. . . 123
Radio, Television, FM, Defense, Statement
by James Lawrence Fly 35
Radio Writers' Guild of the Authors'
League of America, Inc., The 960
Radio's Greatest Year, Statement by Nev-
ille Miller 37
Recording Companies 673
Reiniger, Lt.-Col. Gustavus, Article on FM 705
Regional Networks 310
Representatives, Station 125
Research Organizations, Personnel, etc.. . 139
Research Radio Survey, Its Value to the
Sponsor, Article by Benn Hall 117
Review of International Affairs — 1940,
Article by Gerald C. Gross 63
RHODE ISLAND:
Chief Engineers of Stations 992
Census Data 275
Musical Directors of Stations 831
Outstanding Local Programs of Stations 874
Radio News Editors and Writers 188
Stations 550
Ring, A. D., Article on Technical Progress
of Radio in 1940 219
Round-up of Radio as We See It, Article
by M. H. Shapiro 39
Rules and Regulations, FCC, on Facsimile 916
Production (Operation) 833
Television 915
21
1931
Tenth Anni
nniversary
1941
5 I S AC
THE
STANDARD
imm,k
IREPilRTOIRy
©IF THE
ilR©ADCA8T0INI@i
ONIPySTRy
Additional copies of the
SESAC MUSIC GUIDE
available on request
f Ef A</ DINIC
113 W. 42nd STREET, N. Y. C.
BRyant 9-3223
1931
Tenth Anniversary
1941
22
DITORIAL 1 IN D I X
lllllllllllllllllllllll
llllllllllllllllllllllllllllllllll
S
Sarnoff, David, Article on 1941 Promises
to be Radio's Greatest Year 45
SASKATCHEWAN:
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 645
Outstanding Local Programs of Stations 878
Radio Editors and Writers 190
Stations 643
Schools in the U. S. Offering Courses in
Broadcasting 976
Script Writers and Their Work, 1940 817
SESAC, INC.:
Foreword by Paul Heinecke 699
Publisher Affiliates 700
Personnel, Address, etc 960
Shapiro, M. H„ Round-up of Radio as We
See It 39
Shepard. John, 3rd, Article on Frequency
Modulation Makes Good 59
Showman's Calendar for 1941 880
Singers and Their Work During 1940 741
Society of Jewish Composers, Publishers
and Song Writers, Personnel, etc 960
Society of Motion Picture Engineers 960
Song Writers' Protective Association (SPA) 960
South American Stations 1011
SOUTH CAROLINA:
Census Data 275
Chief Engineers of Stations 992
Musical Directors of Stations 831
Newspaper Affiliated Stations 615
Outstanding Local Programs of Stations 874
Radio News Editors and Writers 188
Stations 552
South Central Quality Network, Personnel 316
SOUTH DAKOTA:
Census Data 276
Chief Engineers of Stations 992
Musical Directors of Stations 831
Newspaper Affiliated Stations 615
Outstanding Local Programs of Stations 874
Radio Editors and Writers 188
Stations 556
Southern Network, Personnel, Stations, etc. 316
Sports Commentators and Their Work, 1940 807
Spot Advertisers, 101 Important Ill
SPOT BROADCASTING:
Conditions Governing Spot Contracts.. 147
Distribution of National Spot Schedules,
Article and Chart 113
National Spot Advertisers by Industry
Classification, Listing Ill
Standards, Television, Proposed by Tele-
vision Systems Committee 914
Standards of Practice of AAAA 146
Station Representatives 125
STATIONS:
Alphabetically (U. S.) by Call Letter
with Index to Detailed Information ... 32 1
Alphabetically (U. S.) by City with
Major Network Affiliations 335
Broadcast Music, Inc 694
Canada:
Alphabetical by Call Letter with
Index to Detailed Information 621
Geographically, with Detailed Infor-
mation Listed by Province 623
Newspaper-Affiliated Stations 645
CBS Owned and Operated or Leased. . . 296
Central American (Also see individual
countries) 1023
Cuban 1006
FCC Lists:
Alphabetically by Call Letter 321
Developmental 236
Facsimile 928
High Frequency 918
International 237
Non-Commercial Educational 982
Television 900-910
Mexican 1008
National Association of Educational
Broadcasters 970
NBC, Owned, Managed or Programmed 309
Newspaper-Owned or Affiliated:
Canada 645
United States 608
Standard Broadcast, Detailed Informa-
tion Listed by State 341
South American (Also see individual
countries) 1011
Outstanding Programs of 862
Stations, Growth (by month) in U. S. from
1938 to 1940 77
Survey Organizations 139
Survey, Radio — Its Value to the Sponsor,
Article by Benn hall 117
_ _ t —
Technical Section 983
Technical Progress of Radio in 1940, Re-
viewed by RCA, Article 985
Technical Books on Radio 212
Technical Progress of Radio in 1940, Ar-
ticle by A. D. Ring and R. L. Clark. . 219
Telephone Numbers, Important Radio:
Chicago 91
Los Angeles 88
New York 86
Washington, D. C, 89
Television:
Books on 212
Broadcasting Stations 900
Facilities and Personnel of Stations 903
FCC Regulations 915
Headlines of 1940 from RADIO DAILY. .911
Standards, Proposed by National Tele-
vision Systems Committee 914
Statement by James Lawrence Fly 35
Television's First Year as Seen by NBC-
RCA, Article on History and Progress 898
23
The Four Horsemen
ride on Sundays, too!
r^^-v^-" ^* ^^
Sll
WF I ll
*
Kpffir^
r^
T N THE DARK HOURS of a Sunday
morning, dictators and generals sit
in conference "somewhere in Europe".
When they rise, troops may march,
borders melt, or nations tumble into
discard!
What will these men decide? What
will be its significance? It's important
for America to know . . . and quickly
too.
Radio, unlike newspapers, knows no
holidays. Geared for radio's neverend-
ing deadline, Transradio maintains a
vigilant staff twenty-four hours a day,
seven days a week . . . ready at any
moment to deliver the news swiftly,
accurately and dramatically, no matter
when or where it breaks.
For Transradio's worldwide newsgath-
ering organization, there are no Sun-
days ... no holidays ... no week-end
blackouts of the news. That is why,
with Transradio service, broadcasters
are assured of fast, authentic, trust-
worthy news every day of the year.
IDDTORDAL I N D I X
Television in Full Color is Now Ready,
Article by Adrian Murphy 75
Television is Moving Ahead Again in
1941, Article by Norman S. Weiser. . 71
TENNESSEE:
Census Data 277
Chiei Engineers of Stations 992
Musical Directors of Stations 831
Newspaper Affiliated Stations 615
Outstanding Local Programs of Stations 874
Radio Editors and Writers 188
Stations 558
TEXAS:
Census Data 278
Chief Engineers of Stations 992
Musical Directors of Stations 831
Newspaper Affiliated Stations. . .615
Outstanding Local Programs of Station 875
Radio Editors and Writers 188
Stations 565
Texas Inter-Collegiate Broadcasters' Coun-
cil, Personnel, etc 960
Texas Quality Network, Personnel, Stations 316
Texas State Network. Personnel. Stations. . 317
Trade Publications, Radio 191
Trammell, Niles, Article on NBC 301
Transcription Companies 673
Transcription Network 683
Transradio Press Service, Personnel, etc.. 123
U —
Unions 948
United Press Associations, Personnel, etc.. 123
Universities and Colleges in U. S. Offer-
ing Courses in Broadcasting 976
Uruguay, Stations of 1019
UTAH:
Census Data 282
Chief Engineers of Stations 992
Musical Directors of Stations 831
Newspaper Affiliated Stations 616
Outstanding Local Programs of Stations 876
Radio Editors and Writers 189
Stations 579
V
Value of the Story in Modern Radio, Ar-
ticle by Helen Hayes 57
Variety Artists and Their Work, 1940 709
Venezuela, Stations of 1021
VERMONT:
Census Data 282
Chief Engineers of Stations 992
Musical Directors of Stations 832
Newspaper Affiliated Stations 616
Outstanding Local Program of Stations 876
Radio Editors and Writers 189
Stations 582
VIRGINIA:
Census Data 282
Chief Engineers of Stations 992
Musical Directors of Stations 832
Newspaper Affiliated Stations 616
Outstanding Local Programs of Stations 876
Radio Editors and Writers 189
Stations 583
Vocalists and Their Work During 1940... 741
-W
WASHINGTON:
Census Data 284
Chief Engineers of Stations 992
Musical Directors of Stations 832
Newspaper Affiliated Stations 617
Outstanding Local Programs of Stations 875
Radio Editors and Writers 189
Stations 588
Weiser, Norman S.:
Article on Back Stage With Radio 649
Article on Television Is Moving Ahead
Again in 1941 71
Western Association of Broadcasters 960
WEST VIRGINIA:
Census Data 285
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 617
Outstanding Local Programs of Stations 877
Radio Editors and Writers 189
Stations 594
West Virginia Network, Personnel, etc.. . . 317
WISCONSIN:
Census Data 286
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 617
Outstanding Local Programs of Stations 877
Radio Editors and Writers 189
Stations 598
Woman's National Radio committee 960
Writers and Radio Editors of Newspapers
in U. S. and Canada 181
Writers and Their Work During 1940... 817
WYOMING:
Census Data 287
Chief Engineers of Stations 993
Musical Directors of Stations 832
Newspaper Affiliated Stations 617
Outstanding Local Programs of Stations 877
Radio Editors and Writers 190
Stations * 604
Y
Yandell, Lunsford P., Article on Interna-
tional Short Wave Broadcasting 69
Yankee Network, Personnel, Stations, etc. 317
Your Radio Library 209
— Z
Z-Bar Net, Personnel, Stations, etc 317
25
TED STEELE
'2>Uoooe>iy o/ 1941
mHSTER OF CEREfTlOniES
"DISCOVERIES OF 1941"
RALEIGH CIGARETTES
SINGING STAR
"BATHASWEET PROGRAM"
SINGING EMCEE
"SONG OF YOUR LIFE"
NBC Thesaurus DECCA RECORDS
9 ROCKEFELLER PLAZA, N. Y. C, COL 5-61
26
ADVERTISING
INDEX
A
Adams & Adams 706
Advertiser, The 196
Advertisers' Broadcasting
Co., Inc 120
Advertisers' Recording
Service 676
Advertising Age 194
Air Features, Inc 658
Alber, David 0 730
Alexander, Ben 798
All-Canada Radio Facili-
ties, Ltd 623
Allen, Barbara Jo 72
Allen, Fred 44
Allen, Gracie 712
Allen, Mel 810
Allied Radio Associates,
Inc 668
American Radio Syndi-
cate 684
American Society of Com-
posers, Authors & Pub-
lishers 28
Anders, Jerry 753
Andrews Sisters 740
ASCAP 28
Asch Recording Studios . . 674
Ashley, Arthur H 648
Associated Press, The ... 14
Audio-Scriptions, Inc. ... 161
B
Barnes Printing Co., Inc. 736
Beck, Jackson 724
Benny, Jack 40
Bergen, Edgar 50
Berle, Milton 46
Bernie, Ben 66
Billboard, The 206
Bixby, Carl 818
Bloch, Ray 760
Block, Martin 12
Bos well, Connie 108
Britt, Elton 753
Broadcast Producers of
N. Y., Inc 676
Broekman, David 112
Brown. Sam 776
Bruce, Carol 746
Bryan, George 788
Bulotti, Charles, Jr 731
Burns, Bob 708
Burns, George 712
Butter worth, Wally 710
Byron, Edward A 820
C —
CFRB 637
CHNC 641
CKCL 638
CKLW 452,638
Canadian Broadcasting
Corp 618
Cantor, Eddie 42
Carle, Frankie 76 1
Carson, Jack 72
Carter. Boake 768
Cassel, Walter 752
Cherniavsky, Josef 760
Colonial Network
Facing Inside Back Cover
Columbia Broadcasting
System ....99,100,101, 102
Combs, George Hamilton,
Jr 774
Conlon Paul 72
Conte, John 782
Cott, Ted 20
Courtney, Alan 780
Crane, Wilbur 666
Cromwell, Richard ..... 70
Crosby, Bing 708
Crosby, Bob 756
Crosby, Everett N., Ltd... 716
Crosby, Lew 70
Curtin, Joseph 722
D
Davies, Gwen 722
Davis, Eddie 62
Davis, Oscar 730
De Angelo, Carlo 820
Decca Records, Inc 674
De Koven, Roger 724
27
Dolan & Doane, Inc 668
Don Lee Broadcasting
System 288
Douglas, Don 790
Downs, Walter P.. Ltd. . . 672
Dr. I. Q 714
Dudley, Paul 731
Dunstedter, Eddie 764
E
East, Ed 720
Edwards, Ralph 64
Elliott, Larry 792
Emery, Bob 716
Farren, Bill 790
Fitzgerald, Edward & Pe-
geen 714
Fleming, James 788
Freebairn-Smith, Thomas. 666
Furgason & Walker 124
G
Gallop, Frank 800
Garde, Betty 712
General Amusement Corp. 76
Germain, Kay St 72
Godfrey, Arthur 706
Goodman, Benny 58
Gordon, Gray 764
Graham, Ross 750
Grant, Lee 759
Grauer, Ben 784
Green, Art 796
Grey, Nan 70
Grombach, Jean V., Inc.. . 650
Grombach Productions,
Inc 650
Gross, Walter 762
A QUARTER OF A CENTURY
oF SERVICE S 8
TROM AMERICAS FOREMOST CLEARING HOUSE OF COPYRIGHTED
MUSICAL PERFORMING RIGHTS, CONTINUES FOR YOUR CONVENIENCE.
AsCAP'S REPERTOIRE OF PERFORMING RIGHTS EMBRACES THE WORKS
OF THE WORLDS BEST KNOWN COMPOSERS AND AUTHORS, IN EVERY FIELD
OF MUSIC— SECULAR, RELIGIOUS, OPERATIC, PATRIOTIC, FOLK-SONGS.
The REPERTOIRE INCREASES CONSTANTLY THROUGH ADDITION OF
NEW WORKS BY THESE PROVEN CREATORS.
YOUR CAPACITY —
THE DESIRE OF YOUR AUDIENCE
for sHoiumnnsHip
IN RADIO MAY BE THOROUGHLY SERVED BY THIS— ASCAP'S-
REPERTOIRE OF MUSIC
IT IS ALL AVAILABLE
UNDER A
SINGLE LICENSE
ATA
REASONABLE COST
AMERICAN SOCIETY OF
COMPOSERS, AUTHORS & PUBLISHERS
30 ROCKEFELLER PLAZA
NEW YORK CITY
28
ADVERTISING II N D E X
ii
Hadley, Hap 734
Hawk, Bob 720
Heatter, Gabriel 772
Herman, Woody 762
Hill, Edwin C 770
Hodek, Frank 764
Hoff. Carl 764
Hope. Bob 48
Howard, Eunice 725
Hudson, Tom 794
Hughes, Gordon T 70
L
Latimer, Ed 728
Laurence, John 798
LeBrun Sisters, Three . . . 750
Lee, Bert 808
Liss. Ronnie 731
Lomax, Stan 810
Lombardo, Guy 38
Lopez, Vincent 762
Lovejoy, Frank 722
Lunceford, Jimmie 765
Lyons, A. & S., Inc 78
Paige, Raymond 56
Pascoe, Harry W 822
Pearce, Al 68
Perry, Bill 744
Picon. Molly 729
Postal Telegraph
Facing Page 1024
Powell, Teddy 110
Press Associations, Inc.. 14
Price, George Logan, Inc. 660
International News
Service 34
International Radio Sales 132
Jenkins, Gordon 72
Johnson, Bess 724
Johnson, Parks 710
Jostyn, Jay 719
K
KARK 351
KDYL 580
KFEL 369
KFWB 356
KFYO 564
KGBX 342
KGFW 473
KGIR 471
KGKO 570
KGNC 564
KIDO 399
KMBC 290
KOMA 526
KOY 406
KRGV 564
KROW 361
KSL 581
KSTP 460
KTSA 564
KTUL 526
KVOD 370
KYA 364
Kaufman, Irving 723
Kent-Johnson, Inc 670
Keystone Broadcasting
System 32
Knight, Felix 748
Kramer, Mandel 721
Kruger, Alma 70
Kyser, Kay 754
M —
Mack. Gilbert 715
Manners, Zeke 718
Manning, Knox 796
Manson, Charlotte 723
Marble, Alice 730
Marks, Garnett 114
Martin, Charles 816
Martins, The 748
Mason Dixon Radio
Group 535
McBride, Mary Margaret 720
McCarthy, Charles 50
Menken, Helen 719
Metronome 200
Michigan Radio
Network . . 16, 17
Miller Broadcasting
System, Inc 676
Miller, Glenn 757
Morris, William, Agency,
Inc 80
Morse, Carleton E 818
Moseley, Sydney A 766
Murray, Lyn 758
Murray, Mildred 728
Mutual Broadcasting
System 6
Myrt & Marge 729
N —
NBC (Blue Network) .... 94
NBC (Radio-Recording
Division) 90
NCB (Red Network) 92
NBC (Spot & Local Sales) 2
Nelson, Herbert 727
Nevill & Ross Radio
Productions 664
O
Oboler. Arch 816
O'Donnell, Gene 70
Oliver, Sherling 728
29
a
Quiz, Professor 54
R
Radio Advertising Corp.. 124
Radio Corporation of
America Back Cover
RCA (Equipment) 116
Radio-Craft 202
Radio Events, Inc 684
Radio Feature Service,
Inc 730
Radio-Televisioi Journal. 204
Ralston, Esther 118
Rhodes, Betty Jane 727
Riggs, Tommy
Facing Page 1
Robinson, Edward G. . . . 52
Ronson, Adele 720
Ross, Charles, Inc 984
Ross Federal Research
Corp 96
Ross, Lanny 746
Sales Management 198
Salter, Harry 758
Savitt, Jan 756
Script Library, The 684
Seawood, Charles P 718
Service Programs, Inc. . . 684
SESAC, Inc 22
Sharbutt, Del 778
Shaw, Artie 104
Sheppard, Buddv 763
Sherdeman, Ted 822
Shore. Dinah 740
THE ONE, THE OILY and THE ORICIML!
196 RADIO STATIONS
from Coast-to-Coast have contracted for
Tel-Pic Displays and Service.
THAT'S OUR ANSWER TO OUR IMITATORS!
56 additional Radio Stations have adopted our new "reciprocal
plan." This plan costs the station NOTHING. We would be most
happy to furnish you, upon request,
with the names of these stations and
let them tell you the success they have
been enjoying. Without solicitation,
we have received highly compli-
mentary testimonials from them.
SEVEN REASONS WHY YOU
SHOULD GO TEL-PIC
1. Pictures mailed daily (not just a few a week)
2. Illuminated Animated Radio Waves
3. 8 Beautiful Colors Screened On Glass
4. Separate Removable Slide With Copy
(Screened On Glass)
5. Pictures Printed On 70 lb. Coated Stock.
6. Designed Exclusively for Radio
7. Used On AC OR DC Current. Just Plug in . . .
That's All!
Write or Wire For Full Particulars
TEL-PIC SYNDICATE, Inc.
1650 Broadway New York City
Be sure
to
see
our
new
1941
model
moving message
news picture
display,
with
electrical effects.
This
will be
sh
iwn
for
the
first
time at
the NAB
Con-
vent ion
in
St.
Loui
s.
This Is Our New Reciprocal Plan:
Tel-Pic Syndicate, Inc., will send its representatives to your
city to sell choice locations for its displays in banks and mer-
chants' windows at no cost to you under our new reciprocal plan
that will be sent on request. Billings to customers are handled
direct by Tel-Pic. No financial obligation is assumed by the
radio station.
30
APVEIRTISOINIC INDEX
Signal Carnival, The ... 72
Smith, Kate 8
Souvaine, Henry, Inc. . . . 654
Sportsmen, The, Inc 752
Standard Rate & Data
Service 84
Stanley, Bob 763
Stark, Charles 786
Steel, Johannes 774
Steele, Ted 26
Stein, Harold 718
Stevens, Leith 666, 760
Stone, Ezra 726
Swing, Raymond Gram . . 772
Tel-Pic Syndicate, Inc 30
Thomas. Ann 721
Those We Love 70
Transamerican Broadcast-
ing & Television Corp. 4
Transradio Press Service 24
Trout, Bob 786
Tucker, Orrin 106
Tuttle, Lurene 728
Tyro Productions 662
U
Unger, Stella 766
United Press 36
Valentine, Lew 714
Vallee, Rudy 710
Van Steeden, Peter 762
Viola, J. Franklyn & Co.. . 124
Voices, Inc 717
Vola, Vicki 724
Von Zell, Harry 784
Voorhees, Don 760
Vox Pop 710
W
WAAT . 494
WABY 483
WAKR 514
WARM 547
WASH 16
WAVE 428
WAZL 535
WBAL 436
WBAP 570
WBBM 402
WBCM 16
WBEN 485
WBIG 507
WBML 395
WBNX 489
WBNY 486
WCAU 540
WCBM 438
WCCO 458
WCOP 442
WCOU 435
WDAS 541
WDBJ 587
WDBO 386
WDEL 377
WDRC 374
WELL 16
WEST 535
WFAA 570
WFAS 504
WFBL 502
WFCI 551
WFDF 16
WFIL 542
WFMJ 522
WFTC 508
WGAL 535
WGN 404
WHAM 498
WHAS 430
WHB 18
WHIO 520
WHLS 16
WHN 238
WHOM 491
WIBM 16
WIBW 424
WILM 535
WINS 490
WIND 408
WIOD 382
WIP 544
WISN 601
WJAX 381
WJIM 16
WJJD 407
WJNO 390
WKAT 384
WKBO 535
WKPA 539
WLAW 446
WLS 406
WLW 320
WMBG 585
WMC A . . Inside Front Covers
WMVA 508
WNBH 447
WNEW 492
WOAI 576
31
WOKO 483
WOL 379
WOLF 501
WOOD 16
WOR 318
WORK 535
WORL 444
WOV 496
WPEN 546
WPTF 509
WRNL 586
WROK 411
WSAY 500
WSB 392
WSM 562
WSPA 554
WSUN 388
WTBO 439
WTIC 372
WTOC 397
WTOL 523
WWJ 450
WXYZ 16
Wain, Bea 744
Walton, Sidney 792
Waring, Fred 60
Ward, Colleen 722
Ward, Jack 765
Wayburn, Ned 682
Western Electric 74
Weist, Dwight 725
Westinghouse Broadcast
Equipment 82
White, Roger 20
Wicker, Ireene 726
Wilbur, Crane 666
Williams, Wytlxe 770
Wilson, Powell & Hay-
ward, Inc 652
Winters, Ray 794
Wolf Associates, Inc. ... 656
Wood, Farry 742
Wood, Helen 70
Wocds, Donald 70
Wragge, Eddie & Eliza-
beth 726
Yankee Network
Inside Back Cover
Zerbe, Lawson 726
Ziv, Frederic W., Inc. ... 646
Zucker, Stanford, Agency 10
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THIS 13 THE FOURTH
EDITION OF
RADIO
r n n u r l
I Ml
V
Designed to cover radio com-
pletely, for distribution shortly
after the first of each year, and
issued to Radio Daily subscribers
as part of Radio Daily Service.
33
-79,200 words of LIVE news daily by the
highest-speed (60-words-per-minute) tele-
types
—15 additional exclusive features a week
on special topics written for radio by ace
script-writers
—the benefit of a world-wide 34-year-old
news gathering organization with a reputa-
tion for "Get it First, but First get it Right."
— an unequalled array of journalistic talent
such as Barry Faris, Kenneth T. Downs,
William K. Hutchinson, Pierre J. Huss,
Inez Robb, W. S. Neal and W. W. Chaplin
— an unusually large number of scoops and
inside information.
INTERNATIONAL NEWJ JERVICE
• •
RADIO
— TELEVISIOn
— F-m
— DEFEnSE
By
JAMES LAWRENCE FLY
Chairman, Federal Communications Commission
^T Nineteen hundred and forty-one holds rich promise of further develop-
ment of the new services and continuation of the progress recorded by
this vital industry in 1940.
^T In standard broadcasting, the coming year should witness a marked improvement
in service by reason of reallocation of frequencies under the North American
Regional Broadcasting Agreement, which is scheduled to become effective in Canada,
Cuba, Mexico, and the United States on March 29, 1941.
^T The year 1941 will also go down in radio annals as witnessing the inauguration of
frequency modulation — popularly known as FM — as a recognized commercial broad-
cast service. Millions of persons live in the charted service areas of the FM stations
already authorized to go on a regular program basis. The business debut of FM invites
public demand for service and sets, which should have a stimulating effect on all phases
of the radio business.
#T Then there is the favorable prospect of television being able to stand on its own
feet in the very near future. As this is being written, millions of dollars are avail-
able for practical research and demonstration looking to that goal, through the medium
of numerous television stations authorized to operate experimentally in many cities
throughout the nation.
^T The present emergency has imposed new and exacting responsibilities on the
broadcasters as well as on the Federal Communications Commission. Both are
united in a common cause. By this time the industry must fully appreciate the fact
that the Government does not want to interfere with this service any more than is
necessary for the national security. In the defense program, as in all things, success
can be assured only by the joint activity of industry and Government.
For Complete FCC Section Please Turn to Page 215
*****••*•*****
35
UNITED
Day in day out, year in year out, United
Press gathers the worlds news. Thor-
oughly, conscientiously, resourcefully.
Editors value this complete, careful cov-
erage. They know that no matter what
happens or where it happens, United
Press will report it and report it reliably.
They know that U.P. stands for uniform
performance.
United Press scores many news beats.
But these are not objectives. They are
brilliant by-products, the result of sound,
sure, full United Press coverage. The
consistent excellence of United Press
news continues to be its most impressive
recommendation.
Copyright Harris & Ewing
RADIO'S GREATEST TERR
By
NEVILLE MILLER
President National Association of Broadcasters
THE normal, everyday problems of broadcasting are kaleidoscopic and complex in
serving- the interests of the American radio audience — the greatest single audience
ever gathered in the history of mankind. But in 1940, the industry was called upon
to take on the additional responsibilities of covering a war, world-wide in proportions,
and in handling a presidential election campaign of unprecedented proportions. It did
both superbly. Both the winner and the loser of the presidential contest had nothing
but praise for the manner in which broadcasters lived up to their public responsibilities.
And both re-pledged themselves to the preservation of the free and competitive System
of Broadcasting which, in its short but dazzling twenty-year record, has brought this
nation the best broadcast service in the world.
At the same time, broadcasters grouped together to prevent a rear-guard action by
those forces who sought to conquer their economic life and freedom through "divide and
conquer" tactics. The industry has stood its ground in the music battle, with strength
and common sense. In so doing, it has brought about a new impulse in the creative arts
and has brought forth to the ears of listeners a body of fresh music hitherto denied
access to publisher or broadcaster.
At the same time progress in the radio art has developed — technical — social — and
creative. The level of programming was heightened and diversified. F-M and Television
moved nearer everyday realities. Service to education, religion and public service
expanded. And from the start, radio has shown vision, ability and patriotism in its
contributions to the national defense program. No media can show a more generous
nor effective record in giving unstintingly of its facilities in unifying the nation, in
transmitting vital defense information, in building morale.
Our relations with Labor continued on the same satisfactory plane, generally, which
has characterized our relations for a long period of time. New relations with public,
press, government, the advertiser, and with each other have been accomplished in an
environment of friendliness and understanding. It has been a great year. 1941 will
be our greatest.
For Complete NAB Section Please Turn to Page 930
37
r o u n
OF RADIO
I
E3EE
M. H. Shapiro
EVERYWHERE on its toes, the indus-
try again came through the year
with flying colors in point of gross sales,
topping all previous marks by a wide
margin. Both network and spot business
forged steadily ahead and as the 1941
picture looms, there is no indication that
the pace will slacken.
As expected, increased overhead ate
into the net profits, government taxes
being a particularly high item; yet a con-
siderable portion of the expenditures that
might have been left to bolster the
profit side of the ledger, went toward the
ever increasing desire to supply listen-
ers with improved educational features
and every possible program coming under
the head of public service.
Season of 1940-41 must be set down as
the period of crisis for the industry
wherein its most turbulent problem came
to a head. The NAB in association with
networks, affiliates down to 100-watters,
all cooperated in the establishment of a
music reservoir of their own. Much to
the amazement of those in and out of
the trade, radio found that it could get
along without buying music from sources
it considered too high-priced. In this
respect both agency and sponsor gave
valuable support.
Radio was able to peacefully settle its
labor disputes and again evidenced its
desire to meet union officials and work
out problems across the conference
table.
In its stride, the industry did a neat
job of handling the many political hook-
ups and individual broadcasts, both com-
mercial and the free-time requests. Ma-
jor party conventions and the presiden-
tial election came in for equally fine cov-
erage. Radio continues to cover the war
regardless of expense and the American
public continues to be the best informed
in the world.
From the FTC point of view, the in-
dustry is least among the offenders dis-
seminating questionable advertising copy.
No major complaint originated during
the year against any program devised
for the listener's entertainment. Again,
the NAB Code proved that the broadcast-
ing business was capable of self-regula-
tion.
Full cooperation was and is being given
the U. S. departments seeking to improve
relations with Latin neighbors in Central
and South America. Still closer coopera-
tion is being given the National Defense
program.
Another highlight for 1940 saw fre-
quency modulation as a system of broad-
casting given the go-ahead signal by the
FCC which granted it full commercial
rights, but to some extent at the expense
of television. As FM came out of the
laboratory, tele went back, a victim of
disagreement on standards. With FM the
center of much activity and out of the
way as a "problem," tele is expected to
emerge during the year, unfettered and
possibly greatly encouraged.
Re-allocations of frequencies and power
boosts became a reality as per Havana
Treaty and the assignments become ef-
fective on March 29, 1941.
Government's attitude on radio is still
unpredictable; the FCC dangling its mo-
nopoly report, and the ramifications at-
tached thereto, seem to spell potential
trouble. However, the industry is in a
more confident state than at any time
during its 20-year history. It has achieved
a long-standing objective in the music
situation and it is only reasonable to
believe that it will put up an equally
strong fight against any inequitable con-
dition that may arise.
39
Thanks, Radio Editors
Jack Benny
JELL-O PROGRAM
My Cast:
MARY LIVINGSTONE
DON WILSON
PHIL HARRIS
DENNIS DAY
"ROCHESTER"
My Authors:
BILL MORROW
ED BELOIN
40
TEN OUTSTANDING
RADIO NEWS EVENTS
OF 1940
Broadcast Music, Inc., was organized by the radio industry to set up a pool of
music independent of Ascap and to foster new songwriting talent.
•
Branch of the Defense Board, for Communications, was set up with prominent
radio officials chosen to serve on the board.
•
FCC held hearings on television and frequency modulation, with the result
that FM was given the green light to go commercial, while some television bands
were given over to FM as well.
•
National Television Systems Committee was formed, the members coming
from various arms of the industry, the purpose being to make a study and submit
full report to the FCC to guide the body in making further decisions on the tele-
vision regulations.
•
Hearings were held before the FCC on the investigation of chain broadcasting
and possible monopoly, briefs filed and argument heard relative to the adoption
of the report on the investigation made by an FCC Committee.
•
Networks and agencies made a new contract with AFRA after lengthy
negotiations.
•
CBS formed an international network of 64 stations in Central and South
America, to begin operations in the fall of 1941.
•
Network billings, CBS, NBC and MBS again exceeded all previous gross
revenue for a total of $96,000,000.
•
After failing to obtain a consent decree from Ascap, U. S. Attorney General
Jackson instructed his assistant Thurman Arnold to bring suits under the anti-trust
laws against Ascap, NBC, CBS and BMI. (All parties have since signed respective
decrees.)
•
Networks and hundreds of affiliates and independent stations throughout the
country discontinued the use of Ascap music at 12 midnight December 31, as the
five-year contracts with Ascap came to an end.
•
Outstanding New Program
Alka-Seltzer's "Quiz Kids."
Most Remarkable Broadcast
Evacuee children talking to parents in England in two-way conversation.
• ••••• ••••••»
41
"TIME TO SMILE"
with
Sddie Pantor
RADIO FACTS AND
FIGURES OF 1940
As of January 1, 1941, it was estimated that 50,100,000 receiving sets were in
the United States, a gain of 6.1 per cent.
Advertisers spent a gross sum of $96,455,603 for network facilities, during 1940.
Political groups contributed $1,638,913 of the total network revenue received
from advertisers.
First television commercial contract was signed by Esso (Standard Oil sub-
sidiary) with NBC for newscasts which opened a series on March 20.
•
Drug and Toilet Goods business forged ahead in 1940 billings on NBC net-
works for a total of $16,932,687; Foods and Food Beverages led the clients on CBS,
nosing out Foods, and spending a total of $14,287,174; Food Beverage clients led
on MBS, with an expenditure of $584,766.
•
Radio's biggest individual advertiser, Procter & Gamble, spent $10,999,416,
during 1940, nearly twice the sum expended by the runner-up, Sterling Products.
Outstanding television development of the year was Dr. Peter Goldmark's
color pickup and transmission under the aegis of CBS.
Final details were set by Havana Treaty signatories and the FCC, which changes
the frequencies of 795 stations out of a possible 882, effective March 29, 1941.
•
FCC granted applications for 76 new stations during 1940, some of them still
to be built, making a total number of 882 licensees in the U. S. at the year-end.
•
Five new affiliates joined CBS during the year, the network having 124 outlets
in 123 cities as against 119 in 118 cities the year before; MBS added 50 affiliates for
a total of 168; NBC entered the year 1940 with 180 Red and Blue outlets, which
were increased to 219 at the year-end. Now stands at 132 for the Red and 87 for
the Blue, gaining 26 and 13 respectively.
•
Newspaper-owned or affiliated stations climbed to 294 throughout the country,
representing approximately 33-1/3 per cent of the total ownership, and a gain of
nearly 5 per cent despite the many new outlets granted.
•
First FM commercial signed gave Longine time-signals on W2XOR (N. Y.),
effective January 1, 1941.
• •••••••••••
43
FRED H L L E n
T E X H C 0
STAR THEATRE
WABC . . . Wednesdays . . . 9-10 P. M., EST.
WALTER BATCHELOR, Manager
44
1941 PROmiSES
TO BE RADIO'S
GREHTEST YEfiR
RADIO, as an industry and a vast ser-
vice of domestic and world-wide com-
munications, made gains on all fronts in
1940. Continued progress is foreseen
for 1941. National defense and public
service are the keynotes of its present
plans. Going ahead full steam, the radio
industry directly and indirectly is respon-
sible for the employment of more than
500,000 people in the United States. The
annual payroll is above $500,000,000.
These figures represent an increase of
15 to 20 per cent over 1939.
Radio is America's international life-
line of communication. With Europe in
flames, the United States finds itself
equipped with the world's most efficient
and far-flung radio system. It was not
that way during the World War. Ameri-
can enterprise, scientific progress and
public support have built an unmatched
radio service for the United States.
Expansion
Radio and electrical manufacturing
plants throughout the country are ex-
panding. Employment by RCA and its
subsidiaries, engaged in every field of
radio, has risen to 27,000 compared with
22,000 employees at the beginning of the
year. All available space at the Cam-
den and Harrison, N. J. plants of RCA
is now in use. In addition, a new factory
has been opened at Bloomington, Indiana,
and the plant at Indianapolis has added
15 acres for new buildings.
There are no bottlenecks in radio pro-
duction. Tools and machinery are geared
to meet national defense requirements,
as well as domestic and commercial
needs. Already substantial orders for
radio apparatus, spread throughout the
industry, have been placed to fill the
needs of the Army, Navy and aviation.
Because of the importance of military
communications, it is reported in the
press that 80 per cent of the Signal
Corps funds are being spent for radio
equipment, the majority for Air Corps
needs. Expanded Army encampments
call for new radio facilities, as do the
new airport stations announced by the
War Department.
This country is particularly fortunate
in having 53.000 licensed radio amateurs
to qualify for duty in case of emergency.
The amateur experimenter has con-
tributed his talents and services during
the last war and has always responded
to the Nation's call.
Production
Radio broadcast receivers in the
United States are counted at 49,000,000
including 8,000,000 auto radios. Produc-
tion estimates for 1940 indicate more
than 11,000,000 new radios have run off
the production belts since the year
opened. There has been a notable gain
in the popularity of home-recording in
combination with the radio set. The
output of radio-phonograph consoles has
doubled this year to 450,000. At the
same time, the phonograph record busi-
ness has reached a new peak. It is
estimated that between 65 and 70 million
discs will be sold in 1940.
While it is difficult under present con-
ditions to compile accurate figures
throughout the world, it is believed that
internationally approximately 80,000,000
radio sets are "on the air"; of this total
nearly 50,000,000 are in the United
States. One of 1940's contributions in
this country is the "personal radio," self-
contained and camera-size, made possi-
ble largely by the development of minia-
ture tubes and small but efficient dry
batteries.
Despite the war and its "silencing" of
many countries overseas, the circuits of
R.C.A. Communications, Inc. connect di-
rectly with forty-three nations. New
circuits were opened in 1940 to the Bel-
gian Congo, Barcelona, Greenland, Fin-
land, St. Pierre and Miquelon Islands;
also to Bordeaux and Lyon, France, the
latter serving Vichy. In the marine field,
the S.S. America took to the ocean in
1940 equipped by the Radiomarine Cor-
poration of America with the most up-
to-date and streamlined shipboard in-
stallation ever to sail the seas.
Television
Television, while it has been making
history, has also been making technical
adjustments for progress. Scientifically,
there has been no television holiday on
the 1940 calendar. Research experts
sharpened the texture of the pictures;
they enlarged the screen for home and
for theatre. A new optical system has
been developed. The camera "eye" has
become more eagle-like.
For the first time, television partici-
pated in the national political campaign.
Both President Roosevelt and Mr. Will-
45
20th CENTURY-FOX
Representative:
ABE LASTFOGEL
William Morris Agency
46
kie were televised. Election returns were
illustrated on the air. Tele-viewers saw
the teletype machine of the press asso-
ciations tapping off the news. Televi-
sion, like a long-distance telescope, took
its spectators right up to the news room
as the lettered keys typed the news word
by word across the tele-screen. Com-
mentators were seen in action at the
microphones. About 3,000 video re-
ceivers were available in the New York
area to "look-in," compared with 400 odd
sets owned by wireless amateurs in the
Pittsburgh district, when they eaves-
dropped on the first election broadcast
from KDKA in 1920.
FM Experiments
The year 1940 has been marked by
interesting experiments to determine the
value of the frequency modulation sys-
tem of transmission, popularly known as
FM. More than 30 stations have been li-
censed in this ultra-short wave field. The
exploration of this method of broadcasting
on tiny waves is characteristic of Amer-
ican research. The new year is likely to
shed more light on the scientific and pub-
lic service possibilities in this spectrum
of "the ether."
The war and politics, coupled with the
increased business of broadcasting, have
set a fast pace for the stations in this
country. For them it has been a record
year. Radio has become the voice of cur-
rent history.
While the press in 1940 celebrated the
500th anniversary of the invention of
printing by Gutenberg, broadcasting as
a public service marks its 20th milestone.
In the year, radio added new glory to
its reputation as the winged messenger
of news. With split-second precision it
jumped in and out of places bombed and
blockaded. Every major war play on
the checkerboards of Europe and the
Orient have been reported on the air. In
making this service to the public possible,
radio, the press associations and the
press generally have cooperated. Elec-
trical transcription has become an im-
portant part of broadcasting. Programs
and speeches are etched on discs as
never-to-be-denied testimony of a broad-
cast. Radio recording holds for posterity
the imperishable records of history m*de
in 194°- War News
Around the radios, countless people
throughout the world have gathered to
listen in for war news. At the same
time, broadcasting has mobilized the
American spirit and spread the gospel of
national unity, not only among the States
but among the Americas. Neighborly
waves of music and words of good-will
knit the republics of the western hemis-
phere. With Europe's microphones muz-
zled by censors and talking chiefly of
death and destruction, American radio
holds faithfully to its function as a medi-
um of entertainment and uncensored in-
formation.
It is noteworthy that in 1940 radio won
the acclaim of the listening multitudes.
From the public and the press came com-
mendation for non-partisanship, free-
dom from censorship, for neutrality,
equality in controversy, and for uphold-
ing the Bill of Rights. That only a few
scattered protests were registered from
an audience of millions, at a time when
many minds differ, is evidence of the
fairness, self-control and common sense
by which the American system of broad-
casting operates.
Broadcasting, naturally, is in the pub-
lic focus because it reaches directly into
the home; it belongs to every member of
the family. But, there is much that
pulses behind the scene in communica-
tion ashore and afloat, along the airlines,
in research, engineering and manufactur-
ing. While the family tunes-in amid the
comforts of home, radio is busy on
wavelengths other than those allotted
to broadcasting. Its beams are guiding
aviators. Police headquarters are "call-
ing all cars." Ships are sending mes-
sages every minute of the day and night;
amateur experimenters are at work on
their assigned channels. Engineers are
designing while manufacturers are turn-
ing out new instruments and vacuum
tubes to perform the magic.
Conclusion
Behind the advance is science. Radio
does not chart its future by the stars;
it charts by research. If it were not for
the Laboratories, the powerful wheel of
radio would slow down and eventually
stand still. Research is the driving
force; it gives added space to progress
as the calendar turns a new year.
Today, as radio branches out, its re-
search bestows new benefits on mankind.
It is no longer confined to communication.
As an outstanding example of radio's
contribution to humanity in 1940 is the
electron microscope. Developed in the
RCA Laboratories, this super-microscope,
using electrons instead of rays of light,
magnetic fields in place of glass lenses,
sees organisms never before on view.
For industrialist, bacteriologist, chemist
and physicist, new worlds are open for
exploration. The electron microscope is
the "eye"; it is a monument to radio's
era of sight.
Further, supplementing the eye, the
RCA Laboratories created "Fantasound,"
three-dimensional sound for motion pic-
tures. It became the "voice" of Disney's
musical cartoon "Fantasia."
Radio's key of progress, which 1940
fashioned, is fitted to the lock of 1941.
******
47
PEPSODENT PROGRAM
PARAMOUNT PICTURES
48
a report of the manner in which the
people live; the class of dwelling; its
construction; its age; market value; own-
ership; rentals; vacancies and other per-
tinent information.
Ths Business Census is yet another
phase of the count which provides the in-
dustry with facts and figures that will
prove invaluable as selling aids. Here is
gathered together information regarding
the amount of money spent by people
for merchandise and services in 15 differ-
ent classes of stores and methods and
conditions under which the eventual sale
was consumated. This data has been
broken down into cities and counties of
more than 2,500 population, in addition
to the total state figures, and for cities of
more than 25,000 population.
RECOGNIZING radio as a major in-
dustry, and providing the broadcast-
ing industry, for the first time, with its
most complete evaluation of individual
markets from one coast to the other, the
initial figures compiled in the 1940 Cen-
sus and listed in part in another section
of RADIO ANNUAL are the results of
the most involved research job ever at-
tempted by the Census Bureau. These
statistics, as completed, will provide
every branch of the radio industry with
a yardstick by which coverage claims,
pudience volume, advertising potentiali-
ties, and dollar volume can be determined
on an authentic basis.
The data presented herein is based on
the tabulations of three of the five major
counts included in the 1940 Census: popu-
lation, housing, and business, the three
classifications that are of vital interest
to broadcasters, advertisers and their
agencies. Each of these three counts
offer to broadcasters the most up-to-date
figures possible, compiled at a cost that
would be prohibitive to any one industry.
Census Facts
To the advertising agency and their
clients the final 1940 Census offers, under
its Housing count, a complete picture of
the listeners of the nation, accomplished
by determining the number of individual
radio sets in every dwelling in the na-
tion. Types of audiences are also avail-
able, for in the population count are clas-
sifications for color, age, occupational
status, family groupings and several
other divisions. The housing count offers
Application
To each branch of the industry the
1940 Census brings new sales weapons,
potent figures that prove the heretofore
challenged claims issued by the broad-
casters and claimed uproven by hostile
factors outside the industry. Coverage
figures have been ascertained by an un-
biased survey that not only proves the
amount of persons within a given area,
but shows conclusively the number of
radio sets contained within that self-
same market.
To the advertisers come absolute facts
regarding the purchasing power within
any given market through the popula-
tion and business counts. A more con-
crete picture of the markets that need
development is available, and agencies
can, from the Census figures, offer their
clients a birds-eye view of any given
market, its potentialities, and radio's
undeniable coverage of that market, no
matter where it happens to be located.
Research Basis
Complete returns from the Census of
1940 will not be available until late spring
or early summer. However, when they
are made available, they will serve as a
basis of market research for the next
ten years. Each station, network and
advertising agency will find a starting
point from which their own research or-
ganizations can determine individual
problems that could not be included in
the vast survey conducted by the gov-
ernment.
For Complete Census Section Please Turn to Page 239
49
50
ED U CHTIOnRL
BR ORDCRSTinG
DURIDG 1940
HEALTHY and vigorous experimen-
talism marked the further develop-
ment of education by radio during 1940.
The networks branched out into sev-
eral new, uncharted areas, and took a
number of steps that promised to be of
historic significance. All laid increas-
ing emphasis on the general public ser-
vice aspects of "educational" broadcasts,
and both NBC and CBS continued and
expanded the policy — pioneered by CBS
in 1939 — of holding regional conferences
of station public service chiefs to consult
on matters of promotion programs and
public relations.
Expansion
Paving the way toward the creation
and announcement of the new Pan-
American network of the Columbia
Broadcasting System was the extension
of the American School of the Air into
all the nations of the Western Hemis-
phere as the "School of the Air of the
Americas." This action was noted by
well-known educators and statesmen of
many nations as an important step
toward greater friendship and under-
standing among all the American re-
publics.
Typical of the enthusiasm which
greeted the expansion was the statement
of Secretary of State Cordell Hull: "I
was pleased to learn that the American
School of the Air, which has obtained
such widespread recognition in our own
country, is now to be extended to those
other American republics whose min-
isters of education may indicate that
they wish to participate in the prepara-
tion and utilization of these educational
broadcasts. It would be difficult to de-
vise a form of international cooperation
which holds more promise for the deep-
ening and broadening of understanding
between the peoples of the American
republics and which may be of more
general benefit to these countries."
The new project was announced by
CBS in March, 1940, and was function-
ing fully with the start of the school
year in October. The mechanics of trans-
lating the broadcasts into Spanish was
performed free of charge by CBS, and
CBS called upon Ministries of Education
in the various countries to provide ma-
terial for the broadcasts. Response
from Canada and Latin America was
splendid, and this year's "School of the
Air" has been invigorated and widened
by the cultural material which they sent
CBS. At the present time, the "School"
is preparing its first international con-
ference, to be held February 27-March 2
in New York and Atlantic City. It will
be attended by foreign ministers and
ministers of education, eminent educa-
tors, and leading broadcasters and pub-
lishers of all the American nations, and
is expected to chart out plans for the
second year of the "Radio-Escuela de las
Americas."
NBC Activity
While Columbia's emphasis has thus
been to considerable extent on classroom
listening, the National Broadcasting
Company directs its program principally
toward out-of-classroom education. As
a matter of fact, both networks have
expanded their news and special events
departments steadily since Hitler's
legions first invaded Poland. It is heart-
ening to educators that news — a cardinal
type of educational broadcast — has be-
come one of the main staples of radio;
surveys show news programs mounting
rapidly in audience-popularity from
month to month and news coverage has
become mature and sharp during the
year and a half of the war.
Adult Education
Both CBS and NBC enriched and wid-
ened their schedules of adult education
programs — with a new, vigorous stress
on lectures, round-table discussions, and
general cultural series. A lively Lecture
Stage of the Air came into being, as both
CBS and NBC brought leading lecturers
on a great variety of topics to their
microphones. Series in the appreciation
of visual arts (NBC) and of the great
books of the world (Columbia's "Invita-
tion to Learning") won many listeners,
and illuminated some of the more ob-
scure and difficult fields of radio edu-
cation. __ _
Please turn to Page 55
51
— — —
EDWARD G. ROBINSON
Fourth Year
BIG TOWN" PROGRAM
OVER CBS
//
LEVER BROTHERS CO. RUTHRAUFF & RYAN, INC.
(Sponsor) (Advertising Agency)
MOTION PICTURES; WARNER BROS.
52
UNPRECEDENTED by any other
news event in modern times, the
outbreak of the European War presented
a new challenge to the ingenuity and
efficiency of radio reporting.
How ably this challenge was met was
best summed up by the comment of
William S. Paley, President of the Co-
lumbia Broadcasting System, when he
said: "America's position as the best-
informed nation in the world has been
achieved in large part by the work of
its radio and press correspondents
abroad."
Hindered by wartime censorship, by
interruption of communications and great
physical danger, they have managed to
secure the facts and present them hon-
estly and often brilliantly. As Alfred
J. McCosker of the Mutual Broadcasting
System, said in his message to the Over-
seas Press Club of America recently,
"America's correspondents abroad are
the eyes and ears of our people."
News Demand
The American appetite for facts has
always been more than a nine-days won-
der to our less rapacious brethren across
the seas, and our capacity for devouring
news has more than kept pace with the
increased speed of transmission. We
all want to know what will happen
almost before it actually occurs. Im-
possible as that may be, it is only a
little less miraculous than the velocity
that radio war correspondents have
achieved in less than two years of
activity. This is an achievement of
American organizing ingenuity.
What is even more important, is that
in its emphasis on the accurate and the
unbiased, the radio has played a role de-
manding exceptional courage. Unlike
the press correspondent who could escape
from the environmental pressure of his
dictatorial host and mail, wire, or even
carry his material to its destination, the
radio reporter has to rely completely on
the transmission facilities afforded him
by the country in which he works.
For that reason he must play the diplo-
matic game to the hilt, he must temporize
and remain courageous — a man torn be-
tween the demands of his listening public
and the reality of his existence as a
guest of the Minister of Propaganda. He
is the target of compulsion and pressure
ranging from censorship and intimida-
tion, to indoctrination and threat of ex-
pulsion.
Physical Risks
Added to these menaces are the physi-
cal risks of the total war being under-
gone by most of the radio correspondents.
With not a little conspicuous gallantry,
the men and women at the "mikes" in
the war capitals are today restoring
much of the resplendent glories of the
war correspondent's profession.
In this war of ideologies, radio also
has done more than its duty by democ-
racy.
Never before in all history have so
many people heard so fully and factually
eyewitness reports of spot-news events
as those broadcast in these past months.
One of the most memorable of these
broadcasts in this war was the shot-by-
shot description of the scuttling of the
German pocket-battleship Graf Spee, a
fine example of sound judgment, quick
action, and clear thinking under difficult
and hazardous circumstances.
Notables Speak
Radio has also served as a medium
through which the heads of governments
and leaders of military forces were heard
in millions of American homes. Prob-
ably the most valuable contribution radio
had made to American understanding
of the war and its motivations, has been
the series of speeches by foreign lead-
ers— Hitler, Mussolini, Daladier, Cham-
berlain, from the time of the Munich
crisis down to the stirring messages of
Winston Churchill.
Hearing the actual voice and words of
these history-makers at the precise mo-
ments when history was being made, has
done more than any amount of printed
matter to clarify the real aims of the
belligerents in American minds.
But the real and lasting value of radio
has been best demonstrated by direct
broadcasts from correspondents, com-
mentators and amateur reporters on the
scenes of action from Bangkok to Bag-
dad. "These men and women," remarked
David Sarnoff, head of the Radio Corpo-
ration of America, " — these American
53
PROFESSOR
QUIZ
Liggett & Myers Tobacco Co.
CBS
Columbia Artists, Inc.
william hermit
521 Fifth Avenue
New York
54
Ambassadors of the spoken word, have
gained the everlasting esteem and ap-
preciation of American . . . listeners
everywhere."
Through their unforgettable stories
about the daily life of ordinary people
under fire, of armies in life-and-death
combat and of aerial bombardment, they
have transferred the strange, foreign life
of Balkan sheepherders and Arab camel
drivers over the air-waves to the living
rooms on Main Street, and made the es-
sential humanity of the human beings
apparent under the kalpak and the
bournous.
Verboten Facts
More important, even, than the news
that America hears, however, are the
"verboten" facts that have been broad-
cast within conquered countries. The
wandering station inside Nazi Germany
has operated at intervals of seven years,
always at the risk of the lives of those
who know anything about it . . . even
those who are unfortunate enough to get
caught listening.
Today, in France, in Belgium, in Hol-
land, Italy and Spain, there are coura-
geous and technically-equipped individu-
als sending out the truth as counter-
propaganda to the official statements of
dictatorships.
There are a hundred tremendous
dramas behind every one of these "free-
dom-stations," and the influence they
have had, and can have, may very easily
be one of the deciding factors in over-
throwing oppression.
This is particularly true in more il-
literate countries like the Balkans and
Russia, where newspapers are scarce
and hard to distribute and where only a
relatively small percentage of the popu-
lation can read.
Free Speech
A radio broadcast reaches twenty mil-
lion people, where a newspaper edition
may reach twenty thousand. The only
restriction on news should be the re-
quirement that it be truthful and factual.
When freedom is the privilege of both
press and radio, they will, as Niles
Trammel, of the National Broadcasting
Company, has said, "continue to march
side by side in the development of this
new phase of journalism, unforeseen by
the founders of the great American free
press."
Educational Broadcasting — Fisher— Continued
NBC and CBS took giant steps in the
development of station liaison during
1940, with frequent conferences, both
regional and national, and with an adap-
tation of local educational programs to
the needs of their areas. One of the
biggest impacts on radio education was
the increased cooperation of independent
educational groups with the broadcast-
ing chains. The National Education
Association, whose 983,000 members con-
stitute the largest teachers' organiza-
tion in the world, worked directly with
CBS on four of the five "School of the
Air" series — "Folk Songs of America,"
"New Horizons," "Tales from Far and
Near," and "This Living World." Some
of the NEA's action on the series in-
cluded demonstrations before state con-
ventions, plans for extending teacher
training in radio education at teachers'
colleges, distribution of material to more
than 100,000 schools, and solicitation of
ideas and suggestions for programs.
Cardinal Rules
NBC's education director, Mr. Walter
Preston, has skillfully and tersely drawn
the four cardinal features of that net-
work's educational activity; planning,
production, promotion, and check on re-
sults. Promotion and the check on re-
sults are both services performed by the
networks to make certain that their edu-
cational programs strike America with
every possible bit of force. Education
on the air started as something which
many experts figured would be hard to
sell to America, but most recent polls
show that radio education has permeated
every part of America, every walk of
American life.
Perhaps one of the clearest indica-
tions of the range and intensity of net-
work educational broadcasting is revealed
in the NBC and CBS program schedules
— in effect during the current broad-
casting season. Many of the programs
of both networks represent innovations,
experiments in new fields of broadcast-
ing. While these are never wild at-
tempts (they represent the serious
planning of the CBS and NBC Boards
of consultants and executives), they
have lent an experimental atmosphere
to much broadcasting and are certainly
still in their test-periods.
55
E VALUE OF
THE STORY 10
moDERn
Helen Hayes
MOTION pictures and stage plays
were radio's main story sources for
many years. And these channels still
supply script material that is important
and vital to good broadcasting. But as
one who has had a great interest in radio
both from the listener and performer
standpoint, I'm delighted to find that
radio has learned to make more adroit
use of stage and screen material. No
longer are radio sketches comprised of
solid blocks of dialogue taken verbatim
from plays or motion picture scripts. In-
stead the outside material is carefully
rewritten into smooth scripts to fit the
talents of the radio players and the pro-
grams they are presenting.
Methods
In our current radio series, known as
the "Helen Hayes Theater," we enlist five
methods to obtain material for programs.
Our various scripts are adapted from
stage plays or motion pictures, based on
novels or magazine stories, derived from
original ideas, based on history or his-
torical characters and written especially
for the series.
I don't know exactly how to classify
"Victoria and Albert," the initial pro-
gram of our series. For script material
we used sketches from the American and
English stage versions of "Victoria Re-
gina," excerpts from Laurence House-
man's books, "The Golden Sovereign"
and "Victoria Regina," pages from Vic-
toria's diary and some added original
bits. Credit for this thorough job of
script preparation goes to Adrian Samish,
the producer of the series, Therese Lew-
is, script editor, and John Houseman,
who did the excellent adaptation of a
finely-balanced script.
One of the finest dramatic shows I've
ever heard on the air was Arch Obler's
"None but the Lonely Heart," a radio
original based on the love story of the
great Russian composer, Peter Ilyitch
Tschaikovsky, and Mme. Von Meek. Here
actual history was used, real facts were
high-lighted and rewritten to fit the pre-
cise requirements of broadcasting. This
technique was used when we presented
"Joan of Arc" on our theater over the
Columbia Network. As in the case of
Mr. Obler's play, the main character was
taken from the pages of history, but it
can be classified as a radio original.
Originals
The program known as "Silver Thea-
ter" has been an outstanding leader in
the use of original stories of a light and
romantic vein. At least half of the pro-
grams they present each season are origi-
nals, scripted to the style of the players.
True Boardman and the late and great
Grover Jones wrote an original radio
drama for this series. And, later they
accomplished the almost unheard of feat
of selling this radio original to a motion
picture studio.
While mentioning original radio pro-
grams, one can hardly pass over the de-
lightful "Aldrich Family" series, which
with the play by Clifford Goldsmith, has
started a new screen series. And then
there are those two lovable characters,
"Amos and Andy," whose original radio
work has long been a favorite in the
Mac Arthur household. (Editor's Note:
In private life Miss Hayes is the wife of
Charles MacArthur, author.)
Good Writers
Jean Holloway, one of the youngest
established writers in radio, does a mas-
terful job of adapting Hollywood movies
for the Kate Smith Hour, besides her
original plays. And Cecil B. DeMille's
Radio Theater has been outstanding in
the field of straight drama. Writers on
"The Screen Guild Theater" have done
a deft job of bringing originals to the air.
Famous playwrights and novelists are
turning their attention to radio. We've
had the good fortune to sign Maxwell
Anderson and Booth Tarkington to write
one program apiece for our Lipton's se-
ries. It's not uncommon to hear an an-
nouncer terminate a radio program with:
"... and tonight's play was adapted
from the motion picture of the same
name." But I am certain that before
long, part of the main title billing of a
motion picture will read: "Based on the
original radio broadcast of the same
name."
57
B E I ■ I Y
li II II II II I \
Old Gold Cigarettes
Columbia Records
Exclusive Management
MUSIC CORPORATION OF AMERICA
58
ftfO. 1 Prodigy of the broadcasting in-
dustry for 1940 was undoubtedly
frequency modulation. Coming from rela-
tive obscurity at the start of the year,
the new method of broadcasting (now
tersely dubbed "FM") passed through
a succession of fast evolutionary stages
to greet the New Year with the full bless-
ing of the FCC and a nod to go ahead
commercially as soon as new, high-power
FM transmitters could be installed.
FM has a number of basic differences
from standard broadcasting, (known as
AM or "amplitude modulation" because
of its electronic principles) that FM pro-
ponents believe will set it far enough
apart to insure its rapid acceptance as
a new realm of broadcasting enterprise.
Tonal Range
FM offers a tonal range at least twice
as wide as AM with a consequent im-
provement of naturalness in reproduc-
tion. FM is virtually free from all inter-
ference noises, either atmospheric or
man-made, and can thus offer transpar-
ently clear reception. FM stations op-
erating upon the same channel in ad-
jacent communities will not interfere
with each other because an FM receiver
picks up only the stronger of two signals
at once with uncanny discrimination.
Frequency modulation, to review its
past briefly, is a development of Major
Edwin H. Armstrong, one of the world's
foremost radio experts. By late 1939,
sufficient disciples had been won for the
merits of FM to permit the formation of
an organization that would co-ordinate
and push the development of frequency
modulation. Thus it was that on January 5,
1940, a non-profit group titled FM Broad-
casters, Inc., took shape in New York.
Its growth has paralleled that of FM.
Currently its board of directors com-
prises: John Shepard, 3rd of the Yankee
Network, President; John V. L. Hogan
of WQXR, Vice-President; Walter J.
Damm, WTMJ, The Journal Co., Mil-
waukee; Franklin M. Doolittle, WDRC,
Hartford, Conn.; C. M. Jansky, Jansky &
Bailey, Washington; Ray H. Manson,
Stromberg-Carlson, Rochester, N. Y.;
Carl Meyers, WGN, Chicago, 111.; Paul
W. Morency, WTIC, Hartford, Conn.;
Theodore C. Streibert, WOR, Newark,
N.J.
FCC Hearing
Convinced that adequate interest in
FM prevailed, the FCC agreed to a spe-
cial hearing on the subject in March. The
two weeks' session brought to the witness
stand inventor Armstrong, officers of FM
Broadcasters, Inc., representativtes of
leading engineering firms, stations and
networks to unfold an overwhelming ar-
ray of evidence that demonstrated the
superiority of FM.
Meanwhile, equally impressive to the
Commission, was a tally of over 150 ap-
plications filed from all parts of the
country for experimental FM trans-
mitters.
In May the FCC handed down its ver-
dict. It was a rosy verdict and one that
echoed completely the confidence voiced
by FM boosters. A new high frequency
broadcast band, from 42 to 50 mega-
cycles and comprising 40 channels, was
opened up, making necessary a shift of
television band No. 1. Five channels
were for non-commercial educational sta-
tions, the rest for commercial trans-
mitters operating on a par with ordinary
broadcast stations.
As of January 1, added the Commis-
sion, FM was free to proceed comraer-
59
FRED WARING
and his
PENNSYLVANIANS
CUedteifceld Plea+wie *1itne
Management, John O'Connor
1697 Broadway
New York City
60
cially. All experimental applications
were automatically dismissed. New ap-
plication blanks for commercial appli-
cations made their appearance in June,
along with complete regulations and en-
gineering standards.
Growth
Throughout this period FM Broad-
casters, Inc., as the co-ordinating group
representing FM in Washington and edu-
cating the public to its advantages,
through nation-wide publicity, continued
to grow in both numbers and activities.
It has worked for the revision of a num-
ber of FCC regulations, simplification of
application blanks, made numerous im-
portant suggestions and conferred, fre-
quently with the FCC — all in the inter-
ests of expediting the logical growth
of FM.
It was on October 31 of 1940 that the
first construction permits — a full 15 of
them — issued from Washington. More
followed, until the end of December saw
25 large commercial transmitters au-
thorized and in various stages of con-
struction. Some 55 applications still
awaited action, with many more in the
process of preparation.
Set manufacturers lost no time in
climbing aboard the FM band wagon.
Some 16 were licensed under the Arm-
strong patents during 1940, while four
other concerns, three licensees, manu-
factured FM transmitting equipment.
Licenses
Important factors worth knowing
about FM are these:
(1) Commission regulations license
three main types of station — Class "A"
is for limited trade areas in towns of
25,000 or under; Class B covers basic
trade areas and embraces every city in
the nation, providing the area is not in
excess of 15,000 square miles. None are.
The third type, Class "C," is for wide
rural coverage from high mountain tops,
without any substantial basic trade areas
that might be considered "B" terrain
included therein.
(2) All FM stations serving the same
area must radiate an equal signal
strength throughout that area. Stations
are licensed according to area served —
not power. Equal competitive basis
among stations is thus assured in any
community, placing greater emphasis
on caliber of programs.
(3) The range of an FM station is de-
pendent on three factors: (a) height of
antenna above the surrounding country-
side; (b) efficiency of antenna used;
and (c) power output.
(4) No more than six FM stations
may be under common control. Growth
of networks will undoubtedly be on a
co-operative basis.
The end of 1940 saw surveys being
conducted to determine the feasibility
of establishing a national FM network
late in 1941 to serve 40 major markets
and 75 per cent of the national popula-
tion.
Future
The rapid rise of FM during these
twelve months past indicates that many
high-power commercial stations will
start operation in 1941. Sales of FM
receivers promise to climb sharply when
regular service is instituted in more
territories. Almost all receivers are of
the combination type, receiving either
AM or FM at the turn of a switch.
FM also found uses in fields other than
broadcasting during 1940. The Connecti-
cut State Police changed over its entire
system to FM with ten fixed stations
and 275 two-way cars. Chicago put 200
FM patrol cars into service. Both Army
and Navy were quick to adapt FM for
their communication problems, particu-
larly in mechanized units. Airlines, pub-
lic utilites, park services, fire depart-
ments and many other groups are also
watching the development of FM closely.
For Further Coverage of Frequency Modulation Please Turn to Page 918
• •
61
ihter n HTIO nR L
mHE advent of the World War II has
produced serious disturbances in the
international communications field, but
great credit is due to radio for maintain-
ing the continuity of circuits which other-
wise would have disappeared completely.
All of the normal cable circuits to the
European continent have been inter-
rupted, and the only cable communica-
tion with Europe at the present time is
through Great Britain, and at times when
the cable circuits to Great Britain were
interrupted the point-to-point radio com-
munication circuits have provided the
only remaining telegraphic links. In the
telephone field the only trans-Atlantic
and trans-Pacific telephone circuits were
those operated by the point-to-point
radiotelephone stations and it is gratify-
ing to know that these have remained in
operation and have carried thousands of
words of important diplomatic and Gov-
ernment, as well as business conversa-
tions.
Because of the critical international
conditions the fifth meeting of the Inter-
national Consulting Committee on Radio
(CCIR) scheduled to meet in Stockholm,
Sweden, during June 1940, was indefi-
nitely postponed. Similarly word has
been received from the Bureau of Inter-
national Telecommunication Union, Bern,
Switzerland, that the Italian Government
as host nation for the International Ra-
dio Conference and International Tele-
graph and Telephone Conference to be
held in Rome during 1932 has found it
necessary to postpone the schedule meet-
ing indefinitely.
Santiago Conference
With respect to international radio
matters in the Western Hemisphere, how-
ever, increased activity has been evident.
During Jannary of this year the second
Inter-American Radio Conference con-
vened in Santiago, Chile, at the invita-
tion of the host government, in accordance
with the terms of the Inter-American
Radio Communications Convention signed
at Havana, Cuba, on December 13, 1937.
The delegation of the United States to
that conference consisted of the follow-
ing: Ambassador R. Henry Norweb,
Chairman, from the Department of State,
accompanied by Rear Admiral S. C.
Hooper, U. S. Navy, Captain Wesley T.
Guest, U. S. Army, Messrs. E. K. Jett
and Gerald C. Gross, Federal Communi-
cations Commission, Mr. Lloyd Simson,
Civil Aeronautics Administration, and
Mr. Joseph T. Keating, Department of
State, Secretary. The conference adopted
a number of resolutions on such subjects
as the exchange of shortwave broadcast
program schedules; reorganization of
shortwave broadcasting service by the
countries which have not already done
so; an agreement that each of the Amer-
ican nations reaffirm the principle of
freedom in radio communications as a
public service; the reference of certain
technical studies to the Inter-American
Radio Office (OIR), Havana, Cuba, as
central clearing house for the exchange
of technical information. Also adopted
were a number of resolutions for the im-
provement of the international aviation
radio service, among them a resolution
for interchange of meteorological infor-
mation; a resolution providing additional
frequencies for inter-continental air
routes above 6000 kc; resolutions pro-
viding for better operating arrange-
ments for aviation radio stations, and
better technical equipment for aircraft,
in addition to a resolution concerning
the suppression of interference caused
by electrical apparatus.
63
f\aipk Cdwardd
Creator & Conductor
"Truth or Consequences"
IVORY SOAP
PROCTER & GAMBLE
TO
Si
The conference ended in an atmosphere
marked by a strong feeling of cordiality
and good fellowship and the delegation
of the United States was successful in
further strengthening the general policy
of the "Good Neighbor" which has been
the keynote of American policy for sev-
eral years.
North American Regional
Broadcasting Agreement
The North American Regional Broad-
casting Agreement signed at Havana,
Cuba, on December 13, 1937, and ratified
by the United States of America on July
21, 1938, was consummated by the formal
deposit of its ratification by the Mexican
Government on March 29, 1940, with the
Government of Cuba at Havana, in ac-
cordance with the terms of the Treaty.
It specified that its provisions will go
into effect one year from the date of
ratification by the last of the four coun-
tries, Canada, Cuba, Mexico and the
United States; consequently it will be-
come effective on March 29, 1941, and
extensive plans are now underway to
solve some of the numerous interference
problems now pending between broadcast
stations in each of the four countries
prior to its taking effect.
The reallocation involved, the terms of
which have already been generally an-
nounced by the Federal Communications
Commission, will bring about the most
sweeping general reallocation in the
Domestic broadcasting band since the
historical reallocation of November 1928.
The effective operation of the Treaty
should result in the permanent elimina-
tion of many international interference
problems throughout North America.
Cooperation with the American
Republics
The Federal Communications Commis-
sion has participated actively in the
work of the Committee on Cooperation
With the American Republics which has
met in Washington under the Chairman-
ship of Under-Secretary of State, Sum-
ner Welles.
The Commission has given a great deal
of time and thought to the problem of
improving the service of international
broadcasting stations operating in the
United States. Rules have been adopted
requiring all stations in this field to
operate with a minimum of 50 kw power.
Other rules require that these stations
install directional antenna systems giv-
ing a power gain of at least 10 to one in
the desired direction in order that the
received field intensity at the receiving
location will be increased. Other regula-
tions providing for the recording by the
stations themselves of international
shortwave broadcasting programs have
resulted in a closer supervision and con-
trol by the licensee of the programs
actually transmitted, with an expected
improvement in the program service.
Generally speaking it is believed that
considerable improvement in the ser-
vice furnished by international broadcast
stations has resulted.
(Editor's Note: Mr. Gross in his re-
view of international affairs mentioned
the reallocation of frequencies in the
standard broadcast band as a result of
the going into effect of the North Amer-
ican Regional Broadcasting Agreement
on March 29, 1941. Changes necessitated
by the Havana agreement will affect 111
of the 862 radio stations operating in the
standard broadcast band in the United
States. In shifting the United States
frequencies the Commission planned a
minimum alteration in broadcast service.
In general the domestic shift is accom-
plished as follows:
Stations operating on channels of from
550 to 720 kilocycles retain their same
Stations operating between 740 and
780 kilocycles move up 10 kilocycles (the
engineering equivalent to one channel).
Stations using from 790 to 870 kilo-
cycles move up 20 kilocycles (two chan-
nels).
Stations between 880 and 1450 kilo-
cycles advance generally 30 kilocycles
(three channels).
Clear channel stations shift from 1460-
1490 kilocycles to 1500-1530 kilocycles.
Local stations on 1500 kilocycles move
down one channel to 1490 kilocycles.
The correlated shift of the frequencies
of some 100 broadcast stations in Canada
and of numerous stations in Mexico and
Cuba serves to eliminate in considerable
measure the long -complained of inter-
ference from these sources and thereby
improve broadcast reception on the North
American continent generally. Inter-
ference from Mexican and Cuban stations,
especially the "obnoxious" broadcast sta-
tions, has been particularly objectionable
to the rural listeners. The chief concern
of the U. S. broadcaster as a result of the
shifting of frequencies is the change of
the quartz crystals which control his sta-
tion's^ operating frequency. Under the
reassignments, the United States retains
six local channels; its number of regional
channels has been reduced from 42 to 41;
and its number of clear channels has in-
creased from 44 to 59 and it can use 15
additional clear channels under certain
restrictions set out in the treaty.)
65
BEN BERNIE
<7.4e 01' Ataedwi.
AND ALL THE LADS
H=^
Heard over NBC Blue Net-
work Each Tuesday at 8
P. M. EST. for Good Old
Bromo-Seltzer . . . Yowsah!
66
THE BUSinESS
SIDE OE RADIO
RADIO was well in advance of
much of the general prosperity
which highlighted 1940. Broadcast-
ing continued its upward climb with
record gains made in advertising
expenditures, while set sales also
mounted — a double omen that ra-
dio business is good business. Ra-
dio gained approximately 15 per
cent over 1939, compared with a
gain of about four per cent made
by combined media. Set dealers
sold an estimated 11,800,000 sets,
compared with 9,000,000 sold in
1939. Increasing attention was paid
to FM and television and "pioneer"
set sales of both types were made
during 1940.
Gross revenue for NBC, CBS,
and MBS was $96,455,603, com-
pared with $83,113,801 in 1939.
NBC's combined Red and Blue fig-
ures totalled $50,663,000, a 12 per
cent gain over the 1939 total of
$45,244,354. CBS's gross was
$41,025,549, a gain of 18.8 per cent
over the $34,539,665 chalked up in
1939. Mutual grossed $4,767,054,
a 34.3 per cent gain over the 1939
gross of $3,329,782.
Sponsors
The year of 1940 was one of un-
rest among many advertisers in
their relations with agencies.
Among the major shifts during the
year were : Ford to McCann-Erick-
son and Maxon ; Colgate-Palmolive-
Peet to the newly-formed Ted
Bates, and to Ward Wheelock and
Sherman & Marquette ; Continental
Baking to Ted Bates, and Old Gold
to J. Walter Thompson.
Regular radio advertisers in-
creased their appropriations in
many cases, as indicated by the
following Blackett - Sample - Hum-
mert statistics, while new sponsors
found radio a practical sales tool.
Defense activity was reflected in
various campaigns and, in this con-
nection, interest was focused on
Latin America. Radio loomed as a
major means of building good will
and selling products in this market
and sponsored short wave programs
became an accepted media during
1940. Advertisers indicated ap-
proval of the NAB Code through ac-
ceptance of its provisions.
Agencies
Blackett-Sample-Hummert again
led the agency parade with com-
bined network billings of $12,108-
788, compared with $10,714,498 in
1939. Benton & Bowles hopped up
from fourth to second position with
$7,678,574, while Young & Rubi-
cam slid from second to third place
with $6,497,166.
Music and Labor
Radio, tired of playing the soft-
hearted uncle, said "No !" to Ascap,
developed BMI and went into the
new year with a tax-free source of
music — to the amazement of re-
lated industries and to some broad-
casters themselves. James C. Pe-
trillo became president of the AFM
but despite fears, relations con-
tinued without major strikes. Net-
works and AFRA reached agree-
ments covering both commercial
and sustaining programs, insuring
peace until November 1, 1943.
FOR COMPLETE 150 PAGE BUSINESS SECTION PLEASE TURN TO PAGE 93
67
^UguhJzA, AND
MANY MORE THANKS
to
CAfl)€L CIGflRCTTCS
and
UJILLinm €5TV CO.
FOR OUR HAPPY ASSOCIATION
On Our CBS Program — Friday Nights
from
AL PEflRCE
We Say So- loo-!
THE WRITERS — Don Prindle# Arthur Hargrove Kribs, Roswell
Rogers, Carl Herzinger
THE PRODUCER— Bob Cannom
THE CAST — Artie Auerbach, Arthur Q. Bryan, Dick
Lane, Wendell Niles, Mel Blanc, Margaret Brayton
THE MUSIC-MAKERS— Carl Hoff and His
Orchestra
68
i nTERnHT i onn L
SHORT WAVE
RORDCfiST 1 nG
Lunsiord P. Yandell
M ami
Pi;
THE international short wave broad-
casting activities of the National
Broadcasting Company started twelve
years ago, and by 1937 NBC was broad-
casting on a 16 hour a day schedule using
six foreign languages. Today the NBC
International Division is on the air for
eighteen hours a day, with South Amer-
ica receiving six hours of Spanish, two
hours of Portuguese and one hour of
English programs daily.
To serve additional markets and lis-
teners throughout the Southern Hemi-
sphere early in 1941 NBC's international
stations WRCA and WNBI will start
operating with an increased power of
50,000 watts.
The rapid development of short wave
broadcasting in the past five years makes
it difficult to say just when short wave
began to attract serious attention. The
birth of short wave broadcasting in its
own right took place over the entire
world during 1936 and 1937. It was dur-
ing this period that the newly awakened
interest in Latin America, so character-
istic of the United States today, began
to make itself felt. With this new inter-
est came the more highly specialized in-
terest in radio broadcasts to Latin
America.
Programs
On December 1, 1939 the National
Broadcasting Company inaugurated a
service of commercial short wave pro-
grams. While various stations through-
out the country have carried a number
of network commercials over short wave,
with announcements "dubbed in" in
Spanish or Portuguese, the construction
of special programs for commercial short
wave presentation is completely new and
marks an important step in the commer-
cial recognition of the importance of
short wave broadcasting as a whole.
Since the United Fruit Company in-
augurated the first commercial programs
over short wave a year ago, many other
American corporations have taken ad-
vantage of NBC's international service
to further sales in Latin America. Eleven
corporations have so far used these facil-
ities commercially with many others pre-
paring to do so shortly.
Supplementary Promotion
It should be pointed out that short
wave broadcasting is offered to U. S. ad-
vertisers as a supplementary promotion
medium to augment rather than to sup-
plant other forms of advertising and
sales promotion in Latin America. As
such, it is being welcomed by Latin
American distributors and representa-
tives of leading U. S. firms.
From the point of view of the broad-
casting station commercial short wave
makes it possible to present programs
which would otherwise be beyond any
reasonable limit of expenditure for a
sustaining show. Up to the advent of
commercial short wave programs all
short wave stations were a dead loss to
their owners. Guest talent has been
available within limits, but the proper
construction of a successful program has
been impeded by a lack of funds.
Cultural Relations
Without a doubt, the most important
activity of short wave radio as directed
to Latin America is the promotion of
cultural relations. The European powers
began with programs of that type. Only
the war has temporarily halted the cul-
tural activity in favor of the political.
The trend toward cultural development
in radio in Latin America is always more
evident. Our real problem in short wave
broadcasting from this country is to
supply our listeners in Latin America
with appropriate programs designed
especially for listeners to the south of
us, and aided by the most up-to-date
technical equipment. Commercial broad-
casting will help, unquestionably, by sup-
plying programs which would otherwise
be too expensive for sustaining shows.
With true vision of what is wanted,
the presentation of short wave broad-
casts to Latin America becomes merely
a matter of ironing out of minor details.
Then short wave broadcasting can read-
ily help in the development of closer
political, economic and cultural ties be-
tween the United States and the rest of
the Western Hemisphere.
• •••••
69
&£&*
•
>t^0W™ a
Alma Kruger
as "Aunt Emily'
3rd Year
•
"THOSE WE
LOVE"
Sponsored by
PROCTER b GAMBLE
for
"TEEL"
Dentifrice
Producer-Director
Gordon T. Hughes
Helen Wood
as "Elaine Dascom'
Lew Crosby
Announcer
* V?" W.
Richard Cromwell
as "Kit Marshall"
Gene O'Donnell
as "Steve Blackman'
. . . and Oscar O'Shea (John Marshall), Virginia Sale (Martha Newbury),
Mary Gordon (Mrs. Emmett), Ann Todd (Amy Foster) and Lee Millar (Rags).
70
TELEVISION 15
mOVIHG AHEAD
R G n I n ID 1941
By
Norman S. Weiser
STALEMATED by the need for tele-
vision standards, the audio-visual
type of transmission is today on the
verge of turning the corner and emerging
as a full-fledged member of the com-
munications industry. Despite several
major set-backs in 1940, the telecasters
have now settled down to the serious
business of building up the television
industry that gave so much promise a few
short years ago of becoming one of the
most potent advertising and entertain-
ment media in the world.
Tele Report
Shortly after the turn of the present
year, the National Television Systems
Committee, after several months of close
scrutiny, set forth a 22-standard recom-
mendation to the FCC, which, if accepted,
will provide the basis for a nationally
coordinated television broadcasting ser-
vice. The standards as submitted will
make possible the creation, in the public
interest, of the service and will insure
continued development of the art.
It is through the acceptance of these
22 standards that the major tele problem
— the business of operating on a com-
mercial basis — can be solved. For the
standards call for a regular frequency
for the telecasters, new frequencies to
replace those turned over to the FM
broadcasters last year, and they also
solve the complex problems of standard-
ization of transmitting and receiving
equipment, which has for so many years
been a matter of conjecture among the
factors within the industry.
Color
Perhaps the most notable development
in the industry during the chaotic 1940
was the development of color television
by the CBS laboratories under the direc-
tion of Dr. Peter Goldmark. Of this de-
velopment the NTSC reported that fur-
ther experimentation in that field, due to
its eventual importance in the industry,
was urged, and that special frequencies
were to be assigned as soon as color
was accepted in the Class A channels.
Several other firms delved into the pos-
sibilities of color transmissions after the
revelation by CBS that successful trans-
missions had been accomplished. DuMont
announced plans to study the various
processes as did RCA, while Everett
Sumner Crosby, young engineer, revealed
the discovery of yet another manner in
which to achieve color tele in regular
transmissions, which had been accepted
in theory by leading tele engineers.
Programming
Television programs, after operating
via NBC on a steady schedule during the
first half of 1940, were relegated to a
minor position by the industry after the
order to shift frequencies last fall. Ma-
jority of the telecasters utilized test pat-
terns in the main, but NBC, after a few
months of complete inactivity, turned to
its mobile unit to supply the greater por-
tion of its programs, broadcasting from
hockey games, football games, and the
Republican Convention in Philadelphia.
Conclusion
1941 is expected to see the real birth
of televisicn as a major media in the
United States, with activity moving to
Washington, where NBC has established
tele headquarters and expects to set up
a small network, end the adoption of the
standards by the FCC so that this indus-
try can, for the first time, assume its
rightful place in radio.
FOR COMPLETE TELEVISION SECTION PLEASE TURN TO PAGE 897
71
Your
"SIGNAL
CARNIVAL"
/*,_
Producer
Every Sunday
7:30 to 8:00 P.M., PST
From Hollywood
NBC-Red Network
i X
Paul Conlan
Sponsored by
<VZ SIGNAL OIL COMPANY ^
^©z
***
^.t *».
«Sfe
f:t
. . . and
THE SIGNALEERS
Quartet . . .
. . . announced by
JOHN FRAZER
WITH FM holding the radio spotlight
these days, facsimile, the big tech-
nical story of only a few years ago, has
been passed, by FM development . . .
temporarily.
The reason for this is not only the sud-
den spurt of Frequency Modulation sys-
tem of broadcasting, but also the fact
that the facsimile development has
reached a kind of "plateau." Psycholo-
gists, in their study of the learning proc-
ess have discovered that the average per-
son who is studying something, keeps
learning on an ascending line; but at a
certain point, a kind of slow down point
is reached, and the line tends to level out;
this is the "plateau" of learning.
The case history of any scientific de-
velopment often follows a somewhat sim-
ilar line of progress. For growth is never
measured and studied. There are spurts,
lags, then suddenly again, new and great
advances.
Research
This is not to say, that the research
and experiments in facsimile broadcast-
ing being conducted today are not with-
out results. Progress is being made. We
are learning; we are perfecting this mar-
velous printed intelligence-through-the-
air medium, ironing out the kinks, catch-
ing the "bugs," simplifying facsimile to
make it more readily available for home
use.
The most urgent need of facsimile to-
day— if it is to make further advances —
is standardization. The system of trans-
mission must be standardized. Receivers
must be standardized.
Before facsimile can come into general
home use, receiving sets must be made
"foolproof." They must be as simple to
operate and maintain as the ordinary
radio receiver. Not that the present fac-
simile receivers are so tremendously com-
plex in their mechanism; they, however,
are more complicated than the regular
radio set. What's more, they have sev-
eral moving parts. This usually means
that the owner of a facsimile set, unless
he is something of a mechanic, cannot
adjust his set readily, when something
goes wrong.
But I am confident that these are prob-
lems which will soon be overcome. Re-
member the radio sets of fifteen, sixteen,
and seventeen years ago? They weren't
simplified at all; they were amazingly
complex, with many parts, and with
sometimes dozens of dials and buttons.
Some of those old radio receivers looked
like something out of a Rube Goldberg
invention cartoon, or a Buck Rogers
comic strip.
Many Uses
As for the uses of facsimile, they are
obvious and have been discussed many
times. Facsimile, once it reaches the
average citizen, will have many uses. It
will supplement the present system of
radio; it will supplement our daily news
service. Farmers, for instance ... to
give one of the many public service pos-
sibilities of facsimile . . . will be able to
receive weather charts on facsimile and
the latest printed farm product prices.
Universities and colleges will be able to
make radio a more potent means of mass
education than ever before, because fac-
simile will make it possible for them to
supplement their voice-broadcasting, with
simultaneous transmission of supple-
mentary study material, such as social
science studies, reading lists, maps, and
other illustrative material.
Future
Moreover, facsimile should prove to be
an invaluable aid to businessmen in the
conduct of their work. Then, too, as has
been demonstrated, facsimile can be util-
ized effectively as one of the modern com-
munications weapons of the army, navy
and air force. In fact, it may be that,
because of the present world situation,
facsimile will receive its major stimulus
today from its uses by the armed forces,
and it will develop fastest along these
lines, before it is taken over by the gen-
eral public.
It may be that during the coming year,
facsimile will still be in the "plateau"
of progress stage. It may be that some
new development will suddenly acceler-
ate its growth. At any rate, facsimile is
here to stay!
*
73
$0
%
1-
Kllllli,
No matter what you need
for Better Broadcasting,
you can rely on
Western Etectrtc
Ask your engineer
• r« Gravbar
BWg.,NewYork,NY f InternaUonal Stand
f 1:^1 'in other countries
74
LEvmion in
U L L COLOR
IS nOUJ RERDY
Adrian Murphy
IN THE Columbia engineering labora-
tories last summer, we first broadcast
television in full color. Up until then,
color had seemed to be a rather remote
possibility; but we now believe that it is
ready to be developed into a commercial
form for the living-rooms of America.
Fortunately, the commercial problem in
color television seems to be no more
pressing than that in black and white
television; for the CBS color system is
not inherently expensive.
At first the subjects of our tests were
only slides; then actual motion pictures;
and finally, toward the end of the year,
we completed equipment for picking up
actual objects and living people.
Advantages
The advantages of color television ap-
pear when one sees an object in black-
and-white and then in full color. In our
demonstrations — to the FCC, to the press,
to engineers — we showed simultaneously,
a picture on an ordinary black and white
receiving set and on the color receiving
set. Black and white television was less
distinct simply because in it every color
comes out grey, and the distinction be-
tween two shades of grey is not nearly as
sharp, say, as the distinction between a
red and a blue which might register
as the same shade of grey in a black-and-
white picture. In this general greyness,
even a sharp-sighted spectator may not
be able to define small objects clearly
as most objects tend to lie in a flat,
two-dimensional plane. Color television,
on the other hand, outlines objects as
they are outlined in real life — by color
contrast. It also adds to the picture a
distinct sense of depth and contour.
Methods
The methods by which CBS creates
color television may, at first sight, seem
technical and complicated. And yet,
it turns out a matter of plain common-
sense.
We decided to send red, blue, and green
over the air one by one — but so fast that
the human eye would combine the three
pictures into one full-color picture. Ac-
tually, we had a succession of three pic-
tures, each in a different color, following
each other so swiftly that the eyes
blended them into a single color picture.
Between the object and the pickup,
tube there is a rotating disc which con-
tains red, green, and blue filters. When
the red filter is in front of the tube, only
the red components of the picture pass
through, and therefore, everything con-
taining red in the picture is transmitted;
then swiftly to the green, and to the blue
filter.
Filters
The filters in the transmitting equip-
ment are matched by filters in the re-
ceiving equipment, which "pick up" the
colors and flash them on the television
screen. The three filters are balanced
to give the effect of pure white when
the picture is white, and of course the
picture comes out black-and-white when
no filter is used.
Scanning
Color television has almost doubled the
speed of scanning. Instead of scanning
the picture every 1/30 of a second (the
standard rate for black-and-white tele-
vision) pictures are scanned every 1/60
of a second. However at the end of the
first sixtieth of a second, only two colors
have been transmitted; and the third
color requires an additional 1/120 of a
second. The speed of a single picture in
color is thus 1/40 of a second. The rate
is so quick that the eye sees normal, and
very much alive pictures in real, true
color.
Acceptance
We have been gratified by the enthusi-
asm of press and the television industry
alike for our color television. There are
still problems to be solved, but we think
that the most difficult of all have been
hurdled and that color television is on
the way to becoming a practical, house-
hold medium.
75
CORPORATION
THOMAS G. ROCKWELL, President
Producers, Creators and Managers
of
Outstanding Radio Ideas, Talent and
Orchestras For Over Ten Years
NEW YORK • CHICAGO • HOLLYWOOD
76
GROWTH OF RADIO STATIONS
IN THE U. S. FROM 1938—1940
( -Is of December 1
, 1940)
As of:
Licensed
Stations
Construction Special Broad-
Permits cast Stations
Total
January 1938
685t
32t
4
721
February 1938
688t
31t
4
723
March 1938
689t
34t
4
727
April 1938
693t
35t
4
732
May 1938
693t
40*
4
737
June 1938
696t
41*
4
741
July 1938
697t
46*
4
747x
August 1938
700t
46*
4
750
September 1938
705t
45*
4
754
October 1938
711t
44*
4
759
November 1938
711
46f
4
761
December 1938
718*
41t
4
763
January 1939
718*
42t
4
764
February 1939
723*
39*
4
766
March 1939 . . .
725*
37*
4
766
April 1939
728*
37*
4
769
May 1939
730*
38*
4
772
June 1939 . . .
731*
38*
4
773
July 1939
731*
43*
4
778
August 1939
734*
56*
4
794
September 1939
735*
59*
4
798
October 1939
739*
57z
4
800
November 1939
747*
58z
4
809
December 1939
751
57z
4
812
January 1940
761
49z
4
814
February 1940
765
48z
4
817
March 1940
767
51z
4
822
April 1940
771
48z
4
823
May 1940
775
47z
4
826
June 1940
779
53z
4
836
July 1940
787
56z
y
851
August 1940
795
58z
y
864
September 1940
802
57z
y
867
October 1940
806
54z
y
868
November 1940 ....
812
52z
y
872
December 1940
820
51z
y
881
including one stay order. zlncluding one construction permit for
tlncluding two stay orders. a special broadcast station,
tlncluding three stay orders. Since July 1, 1940 special broadcast
including four stay orders. stations have not been licensed by the
xAnnual report shows 748, additional FCC and are included in with standard
station being in Court of Appeals. broadcast stations.
77
MANAGERS
of
DISTINGUISHED
ARTISTS
RADIO
STAGE
SCREEN
TELEVISION
A.
& S.
LYONS,
Inc.
515 Madison Ave,, New York
Hollywood
London
Cal. Bank Bldg.
Connies, Ltd.
78
RADIO DAILY
Fourth Annual Poll of the Radio Editors and Critics for 7940-7947
(Released December 23, 1940)
Programs
JELL-O PROGRAM 673
Pepsodent (Bob Hope) 459
Information Please 453
Texaco Star Theater (Fred Allen) 368
Kraft Music Hall 366
Chase & Sanborn Hour (Edgar Bergen) 294
Fibber McGee and Molly 272
Ford Sunday Evening Hour 272
Lux Radio Theater 267
Kay Kyser's College 185
Entertainers
JACK BENNY 804
Bob Hope 745
Fred Allen 621
Bing Crosby 473
Edgar Bergen 420
Fibber McGee and Molly 264
Kay Kyser 203
Kate Smith 159
Fanny Brice 134
Alec Templeton 112
Dramatic Shows
LUX RADIO THEATER 696
Helen Hayes Theater 410
Big Town 231
Silver Theater 226
Everyman's Theater 225
Gulf Screen Guild Show 198
First Nighter 171
One Man's Family 150
The Aldrich Family 115
Columbia Workshop 94
Educrrtionrrl Sprigs
AMERICAN SCHOOL OF THE AIR
Chicago Round Table
440
394
American Town Meeting of the Air
NBC Music Appreciation Hour
Information Please
255
161
152
Cavalcade of America
. 118
Invitation to Learning
85
American Forum of the Air
81
The World Is Yours
59
The People's Platform
40
79
ESTABLISHED 1898
JJand ta all a (food yean!"
WILLIAM MORRIS AGENCY, i.c
New York London Chicago Hollywood
80
RESULTS OF RADIO DjA'ILY
1940 CRITICS POLL
Dance Bands
(Sweet)
GUY LOMBARDO 655
Wayne King 518
Kay Kyser 297
Fred Waring 232
Tommy Dorsey 219
Glenn Miller 176
Horace Heidt 150
Sammy Kaye 143
Ray Noble 121
Hal Kemp 96
Comedians
JACK BENNY 902
Bob Hope 809
Fred Allen 678
Fibber McGee 378
Edgar Bergen 356
Eddie Cantor 181
Fanny Brice 123
Rochester 85
Bob Burns , 69
Burns & Allen 67
News Commentators
H. V. KALTENBORN. 686
Lowell Thomas 483
Raymond Gram Swing 447
Elmer Davis 431
Paul Sullivan 266
Boake, Carter 177
John B. Kennedy 170
Wythe Williams 155
Walter Winchell 152
Fulton Lewis, Jr 142
Dramatic Serials
ONE MAN'S FAMILY 385
The Aldrich Family 247
Vic & Sade 187
Those We Love 122
The Goldbergs 97
Pepper Young's Family 96
Mary Marlin 79
Second Husband 67
Dr. Christian 61
Life Can Be Beautiful 60
Dance Bands
(Swing)
GLENN MILLER 425
Tommy Dorsey 371
Artie Shaw 317
Benny Goodman 309
Bob Crosby 271
Jimmy Dorsey 153
Kay Kyser 153
Duke Ellington 108
Gene Krupa 103
Raymond Scott 70
Quiz Shows
INFORMATION PLEASE 859
Take It or Leave It 387
Dr. I. Q 318
Kay Kyser 307
Quiz Kids 287
Professor Quiz 237
Double or Nothing 172
Truth or Consequence 160
Ask-It-Basket 119
Battle of Sexes 91
Sports Commentators
TED HUSING 801
Bill Stern 796
Red Barber 270
Bob Elson 163
Clem McCarthy 121
Mel Allen 112
Graham McNamee 104
Fort Pearson 97
Sam Taub 75
Grantland Rice 69
Children's Programs
IREENE WICKER (SINGING LADY) 327
The Lone Ranger 239
Let's Pretend 238
Tom Mix 126
March of Games 120
Jack Armstrong 118
Quiz Kids 107
Uncle Don 73
Orphan Annie 72
Bud Barton 61
CONTINUED ON FOLLOWING PAGE
81
TT EARPHONE DAYS TO. ..NOW!
FOR COMMERCIAL BROADCASTING
50,000 Watts . . . air-cooled tubes in all stages, metal recti-
fiers, equalized feedback, compressed gas condensers, no fuses
and automatic control characterize the new Westinghouse SO-HG
Transmitter for KDKA, WBZ, WPTF, WBAL and WKBW.
BACK in the days when a crystal detector and a
headset marked the rabid radio fan, the first regu-
larly scheduled broadcasts came over the air from
Westinghouse station KDKA. Leadership then built the
foundation for leadership today.
In operating experience that early nucleus expanded
to include WBZ, WBZA, KYW, WPIT, WBOS, WOWO,
and WGL.
In manufacturing experience it spread over the entire
field of equipment for commercial broadcasting to in-
clude that last word in modern radio transmission — the
new Westinghouse 50-HG transmitter.
First-hand experience and familiarity with com-
mercial station requirements guide every step in the
design and manufacture of this equipment. Westing-
house knows the problems of the commercial station
operator because Westinghouse IS a commercial
station operator.
If you anticipate replacement or expansion of your
present broadcast equipment, talk to a Westinghouse man.
5,000 and 10,000 Watts ... the
new 5-HV and 10-HV transmitters have
air-cooled tubes, metal rectifiers, in-
ductive neutralization of power ampli-
fier, equalized feedback and compressed
gas condensers.
WESTINGHOUSE STATION NO. 1
WAS KDKA IN PITTSBURGH
Its broadcast of the Harding-Cox election re-
turns established a milestone in radio history.
Since that date Westinghouse has been en-
gaged continuously in broadcast operation —
and this commercial operating experience is
reflected in all the equipment which West-
inghouse makes for radio stations, including
equipment for antenna phasing, antenna
tuning, antenna lighting, main power entrance,
power transfer, generation, distribution, sta-
tion lighting, power control, and operating
consoles.
Westinghouse
J-08033
BROADCAST
EQUIPMENT
82
Symphonic Conductor
ARTURO TOSCANINI 529
Leopold Stokowski 507
John Barbirolli 406
Frank Black 203
Alfred Wallenstein 201
Eugene Ormandy 165
Male Vocalists — Classical
RICHARD CROOKS 540
Nelson Eddy 470
Donald Dickson 368
James Melton 365
Lawrence Tibbett 352
John Charles Thomas 318
Frank Munn 202
Nino Martini 86
Paul Robeson 71
Kenny Baker 61
Male Vocalists — Popular
BING CROSBY 846
Kenny Baker 599
Lanny Ross 353
Dennis Day 234
Barry Wood 165
Harry Babbitt 99
Buddy Clark 98
Eddy Howard 87
Dick Powell 86
Ray Eberly 80
Symphonic Programs
N. Y. PHILHARMONIC-SYMPHONY 750
NBC Symphony 554
Ford Sunday Evening Hour 506
Philadelphia Symphony 327
Voice of Firestone 132
Columbia Symphony 90
Female Vocalists — Classical
LILY PONS 524
Margaret Speaks 415
Jessica Dragonette 329
Lucille Manners 262
Grace Moore 239
Marian Anderson 202
Jean Dickinson 168
Gladys Swarthout 161
Kirsten Flagstad 152
Jeannette McDonald 150
Female Vocalists — Popular
KATE SMITH . 430
Connie Boswell 426
Ginny Simms 409
Frances Langford 247
Dinah Shore 210
Mary Martin 195
Bonnie Baker 182
Bea Wain 180
Judy Garland 117
Yvette 92
RADIO editors, writers and critics on newspapers and periodicals throughout
the United States, its possessions and in Canada took part in the fourth annual
poll conducted by RADIO DAILY.
Tabulations were made on the basis of 10 points for each first choice, 9 points
for each second choice and proportionately down the line. All figures represent
points out of a possible 1,500.
Original signed questionnaires as returned by the radio editors and the work-
sheets used in the tabulation of the votes are carefully preserved by RADIO DAILY.
It is regarded as the one authoritative poll of its kind conducted by a radio industry
business paper and is presented as a service to the trade, which finds it helpful to
have a true cross-section of opinion from the nation s radio editors.
CONTINUED ON FOLLOWING PAGE
83
LISTEN!
Hear what a Time Buyer who bought more
than $2,635,000 of Radio time in 1939 for his
Agency's accounts, says:
". . . advertisers who want to reach radio time buyers
without any waste can only do it in Radio Advertising
Rates & Data. When Account Executives ask me about
trade publications, I always recommend it as the one
medium in which buyers can be reached 100%."
Scores of Radio Stations are proving that their sales mes-
sages in Radio Advertising Rates & Data receive greater
attention because they are carried directly to the men
who make the buying decisions when either Network or
Spot time is being placed.
Radio Advertising Rates & Data is a "must" for every
Station and Network schedule that wants greater results
in 1941.
■■■■■■■■■■■■■
CHICAGO • NEW YORK • LOS ANGELES • SAN FRANCISCO
84
DATA ON PROGRAM WINNERS
IN RADIO DAILY'S FOURTH
ANNUAL POLL of RADIO CRITICS
Jell-0
Sponsored by General Foods Corp., for Jell-O; Sundays, 7-7:30 p.m. on the NBC
Red network. Agency: Young & Rubicam, Inc. Cast: Jack Benny, Mary Livingstone,
Dennis Day, Rochester, Andy Devine, Don Wilson. Orchestra: Phil Harris.
^r
Bob Hope Program
Sponsored by Pepsodent Co.; Tuesdays, 10-10:30 p.m. on NBC Red network. Agency:
Lord & Thomas, Inc. Cast : Bob Hope, Jerry Colonna, Brenda and Cobina and guest
stars. Orchestra: Skinnay Ennis.
Information Please
Sponsored by American Tobacco Co., for Lucky Strike cigarettes; Fridays, 8:30-9
p.m. on NBC Red network. Agency: Lord & Thomas, Inc. Cast: Clifton Fadiman,
Franklin P. Adams, John Kieran, Oscar Levant, Milton Cross and guest stars.
Fred Allen Show
Sponsored by The Texas Co.; Wednesdays, 9-10 p.m. on CBS network. Agency:
Buchanan Co. Cast: Fred Allen, Portland Hoffa, Kenny Baker and guest stars. Orches-
tra: Al Goodman.
Kraft Music Hall
Sponsored by Kraft Cheese Corp.; Thursdays, 9-10 p.m. on NBC Red network.
Agency: J. Walter Thompson Co. Cast: Bing Crosby, Connie Boswell, Bob Burns and
guest stars. Orchestra: John Scott Trotter.
it
Chase & Sanborn
Sponsored by Standard Brands, Inc., for Chase & Sanborn coffee; Sundays, 8-8:30
p.m. on NBC Red network. Agency: J. Walter Thompson Co. Cast: Edgar Bergen and
Charlie McCarthy and guest stars. Orchestra: Robert Armbruster.
Fibber McGee & Molly
Sponsored by S. C. Johnson & Son, Inc., for floor wax and polish; Tuesdays, 9:30-
10 p.m. on NBC Red network. Agency: Needham, Louis & Brorby, Inc. Cast: Marion
and Jim Jordan, Halow Wilcox. Orchestra: Billy Mills.
Ford Sunday Evening Hour
Sponsored by Ford Motor Co.; Sundays, 9-10 p.m. over a CBS network. Agency:
N. W. Ayer & Son, Inc. Cast: Ford Symphony Orchestra and Chorus, guest soloists,
instrumentalists and conductors.
lftr
Lux Radio Theater
Sponsored by Lever Bros, for Lux toilet soap; Mondays 9-10 p.m. over a CBS net-
work. Agency: J. Walter Thompson Co. Cast: Cecil B. DeMille, producer, and guest
stars. Orchestra: Louis Silvers.
tr
Kay Kyser's College
Sponsored by American Tobacco Co., for Lucky Strike cigarettes; Wednesdays,
10-11 p.m. on NBC Red network. Agency: Lord & Thomas, Inc. Cast: Kay Kyser,
emcee; Virginia Simms, Harry Babbitt, Sully Mason, Ben Grauer and members of the
studio audience participating. Orchestra: Kay Kyser.
85
IMPORTANT RADIO
Telephone Numbers
in NEW YORK
Radio Stations
WAAT (N. Y. Office) Circle 5-5780
WABC Wlckersham 2-2000
WARD TRiangle 5-3300
WBBC TRiangle 5-6690
W&BR MAin 4-9735
WBNX MEIrose 5-0333
WCAU (N. Y. Office) Wlckersham 2-2000
WCNW INgersol 2-1 500
WEAF Circle 7-8300
WEVD BRyant 8-2360
WFAS Wisconsin 7-2299
WGN (N. Y. Office) MUrray Hill 2-3033
WHDH (N. Y. Office) MUrray Hill 2-1593
WHN BRyan* 9-7841
WHOM PLaza 3-4204
WIBX (N. Y. Office) PLaza 8-0066
WINS ELdorado 5-6100
WJZ Circle 7-8300
WLTH ORchard 4-3939
WMCA Circle 6-2200
WNBF (N. Y. Office) MUrray Hill 2-5767
WNEW PLaza 3-3300
WNYC WOrfh 2-5600
WOR PEnnsylvania 6-8383
WOV Circle 5-7979
WQXR Circle 5-5566
WVFW TRiangle 5-0313
WWRL NEwtown 9-3300
National Networhs
Columbia Broadcasting System ... Wlckersham 2-2000
Mutual Broadcasting System PEnnsylvania 6-9600
National Broadcasting Co Circle 7-8300
Station Representatives
Adams & Adams MUrray Hill 2-6148
John Blair & Co MUrray Hill 9-6084
The Branham Co MUrray Hill 6-1860
British Broadcasting Corp Circle 7-0630
Burn-Smith Co MUrray Hill 4-6947
Capper Publications, Inc MOhawk 4-3280
Cox & Tanz MUrray Hill 2-8284
The Foreman Co ELdorado 5-0174
Forjoe & Co VAnderbilt 6-5080
Free & Peters, Inc PLaza 5-4131
Furgason & Walker MUrray Hill 6-9151
Arthur H. Hagg & Associates MUrray Hill 2-8865
Headley-Reed Co MUrray Hill 3-5470
Hearst Radio, Inc PLaza 8-2600
George P. Hollingberry Co MUrray Hill 3-8078
International Radio Sales PLaza 8-2600
The Katz Agency LOngacre 5-4595
Joseph Hershey McCillvra MUrrav Hill 2-8755
J. P. McKinney Circle 7-1178
National Broadcasting Co Circle 7-8300
John H. Perry Associates BRyant 9-3357
Edward Petry & Co., MUrray Hill 2-4401
Radio Advertising Corp MUrray Hill 3-7865
Radio Sales Wlckersham 2-2000
William G. Rambeau Co CAIedonia 5-4940
Paul H. Raymer Co MUrray Hill 2-8690
Reynolds-Fitzgerald, Inc ELdorado 5-7020
Sears & Ayer PLaza 8-1312
Weed & Co VAnderbilt 6-4542
Howard A. Wilson Co MUrray Hill 6-1230
Advertising Agencies
N. W. Ayer & Son, Inc Circle 6-0200
Badger & Browning & Hersey Circle 7-3720
Ted Bates, Inc Circle 6-9700
Batten, Barton, Durstine & Osborn,
Inc ELdorado 5-5800
Benton & Bowles, Inc Wlckersham 2-0400
Bermingham, Castleman & Pierce,
Inc LExington 2-7550
The Biow Co., Inc Circle 6-9300
Blackett-Sample-Hummert, Inc Wlckersham 2-2700
Brooke, Smith, French & Dorrance,
Inc MUrray Hill 6-1800
Franklin Bruck Advertising Corp Circle 7-7661
Buchanan & Co MEdallion 3-3380
Campbell-Ewald Co. of N. Y Circle 7-6383
Cecil-Presbrey, Inc Wlckersham 2-8200
Compton Advertising Inc Circle 6-2800
D'Arcy Advertising Co ELdorado 5-3765
Donahue & Coe, Inc COIumbus 5-4252
Doremus & Co REctor 2-1600
Sherman & Ellis Co LAckawanna 4-3570
Erwin, Wasey & Co MOhawk 4-8700
William Esty & Co CAIedonia 5-1900
Federal Advertising Agency, Inc ELdorado 5-6400
Albert Frank-Guenther Law, Inc COrtland 7-5060
Fuller & Smith & Ross, Inc MUrray Hill 6-5600
Gardner Advertising Co COIumbus 5-2000
J. Stirling Getchell, Inc MUrray Hill 6-4800
Geyer, Cornell & Newell, Inc Wlckersham 2-5400
Grady & Wagner Co ELdorado 5-1625
M. H. Hackett, Inc Circle 6-1940
Charles W. Hoyt Co., Inc MUrray Hill 2-0805
Ivey & Ellington, Inc MUrray Hill 2-5248
H. W. Kastor & Sons Advertising Co.
COIumbus 5-6135
Joseph Katz Co Wlckersham 2-2740
Kenyon & Eckhardt, Inc Wlckersham 2-3920
H. M. Kiesewetter Advertising Agency,
Inc LExington 2-0025
Knox Reeves, Advertising, Inc MUrray Hill 4-3982
Arthur Kudner, Inc Circle 6-3200
Lambert & Feasley, Inc COIumbus 5-3721
Lennen & Mitchell, Inc MUrray Hill 2-9170
Lord & Thomas Wlckersham 2-6600
Marschalk & Pratt, Inc VAnderbilt 6-2022
J. M. Mathes, Inc LExington 2-7450
Maxon, Inc ELdorado 5-2930
McCann-Erickson, Inc Circle 5-7000
McKee & Albright COIumbus 5-2058
C. L. Miller Co MUrray Hill 2-1010
Morse International, Inc LExington 2-6727
Neff-Rogow, Inc Circle 7-4231
Newell-Emmett Co., Inc AShland 4-4900
Paris & Peart CAIedonia 5-9840
Peck Advertising Agency PLaza 3-0900
Pedlar & Ryan, Inc PLaza 5-1500
Charles Dallas Reach Co VAnderbilt 6-5924
Redfield-Johnstone, Inc PLaza 3-6121
Ruthrauff & Ryan, Inc MUrray Hill 6-6400
Stack-Coble Advertising Co PLaza 3-7444
J. D. Tarcher & Co Circle 6-2626
J. Walter Thompson Co MOhawk 4-7700
Tracy-Locke-Dawson AShland 4-1690
Warwick & Legler MUrray Hill 6-8585
Ward Wheelock Co PLaza 3-7120
Young & Rubicam, Inc AShland 4-8400
Publications
Advertising Age BRyant 9-6432
Advertising & Selling CAIedonia 5-9770
The Billboard MEdallion 3-1616
Broadcasting and Broadcasting Adver-
tising PLaza 5-8355
Metronome Circle 7-4500
Printers' Ink AShland 4-6500
86
Radio Advertising (Rates and Data) . . MOhawk 4-1220
Radio Craft REctor 2-9690
RADIO DAILY Wisconsin 7-6336
Radio Guide MUrray Hill 2-4690
Radio Retailing MEdallion 3-0700
Radio Today PLaza 3-1340
Radio Weekly WAIker 5-2576
Standard Advertising Register MEdallion 3-5850
Tide AShland 4-3390
Variety BRyant 9-81 53
iVeies Agencies and
Associations
Associated Press Circle 6-41 1 1
International News Service MUrray Hill 2-0131
News Features, Inc Circle 6-1738
Radio News Association MUrray Hill 2-4054
Transradio Press Service, Inc MUrray Hill 2-4054
United Press MUrray Hill 2-0400
Talent Agencies
James Appell Circle 7-5278
Artists Management Bureau Inc.. MUrray Hill 2-1888
Batchelor Enterprises, Inc Circle 6-4224
Herman Bernie COIumbus 5-6647
Columbia Artists, Inc Wlckersham 2-2000
Columbia Concerts Corp Circle 7-6900
Consolidated Radio Artists, Inc COIumbus 5-3580
Dolan & Doane, Ltd COIumbus 5-1538
Evans & Salter Circle 7-6900
Fanchon & Marco Circle 7-5630
Moe Gale LOngacre 3-61 1 1
General Amusement Corp Circle 7-7550
William Gernannt VAnderbilt 6-1750
Hesse & McCaffrey ELdorado 5-1076
Ben B. Lipset, Inc CHickering 4-2466
A. & S. Lyons, Inc PLaza 3-5181
Mills Artists, Inc Circle 6-1566
William Morris Ager.c,, Inc Circle 7-2160
Leo Morrison, Inc Circle 7-6413
Music Corporation of America. ..Wlckersham 2-8900
NBC Artists Service Circle 7-8300
Harry Norwood Circle 5-8242
Myron Selznick Co. of N. Circle 7-6201
Roger White Circle 7-4943
Roy Wilson (Wilson, Powell & Hayward) . PLaza 5-5480
Ed Wolf & Associates COIumbus 5-1621
WOR Artists Bureau PEnnsylvania 6-8383
Program Producers and
Transcription and Recording
Companies
Advertisers' Broadcasting Co BRyant 9-1176
Advertisers Recording Service Circle 6-0141
Air Features, Inc Wlckersham 2-0077
Allied Radio Associates Circle 6-5240
AMP Recording Studios, Inc ^ BRyant 9-1247
Arthur H. Ashley COIumbus 5-1348
Associated Music Publishers, Inc BRyant 9-0847
Audio-Scriptions, Inc Circle 7-7690
Broadcast Producers of N. Y ELdorado 5-9300
Ted Collins Circle 7-0094
Columbia, Artists, Inc Wlckersham 2-2000
Columbia Recording Corp Circle 7-7301
Decca Records, Inc COIumbus 5-5662
Federal Transcribed Programs, Inc.. .CAIedonia 5-7530
H. S. Goodman Wlckersham 2-3338
Jean V. Grombach, Inc Circle 6-6540
Hansen Associates MUrray Hill 4-9823
Heffelfinger Radio Features VAnderbilt 6-2450
Intercontinental Audio Video Corp Circle 7-4560
International Radio Productions PLaza 8-2600
Kent-Johnson, Inc PLaza 3-7246
Langlois & Wentworth ELdorado 5-1620
Phillips H. Lord, Inc Wlckersham 2-2213
Charles Michelson MUrray Hill 2-3376
Miller Broadcasting System, Inc Circle 6-0141
Music Corp. of America Wlckersham 2-8900
Musicraft Records, Inc BRyant 9-6565
NBC Radio-Recording Division Circle 7-8300
Lilian Okun, Inc COIumbus 5-0600
Peterson Radio Productions Wisconsin 7-0069
Radio Events Syndicate MUrray Hill 6-3487
RCA Manufacturing Co AShland 4-7605
Reeves Sound Studios Circle 6-6686
Henry Souvaine, Inc Circle 7-5666
Speak-O-Phone Recording b
Equipment Co COIumbus 5-1350
Standard Radio PLaza 3-301 5
Star Radio Programs PLaza 3-4991
Ted Steele Radio Productions COIumbus 5-6188
Douglas F. Storer Circle 7-1 1 50
Edwin Strong, Inc BRyant 9-5758
Time Abroad, Inc PLaza 3-3015
Transamerican Broadcasting &
Television Corp PLaza 5-9800
Transcribed Radio Shows, Inc LOngacre 5-3440
Tyro Productions COIumbus 5-3737
United States Record Corp Circle 5-7190
Universal Recording Co Circle 5-4895
Victor Recording Laboratory MUrray Hill 4-6200
Voices, Inc Circle 5-7270
Roger White Circle 7-4943
WHN Transcription Service BRyant 9-7800
Roy Wilson PLaza 5-5480
Wolf Associates COIumbus 5-1621
WOR Electrical & Recording
Service PEnnsylvania 6-8383
World Broadcasting System Wlckersham 2-2100
Organizations 9 Unions and
Government Agencies
Actors' Equity BRyant 9-3550
Advertising Club CAIedonia 5-1810
Advertising Federation of America. .. .BRyant 9-0430
American Association of Advertising
Agencies MOhawk 4-7982
American Communications
Association BOwling Green 9-3006
American Federation of
Musicians PEnnsylvania 6-2545
American Federation of Radio
Artists VAnderbilt 6-1810
American Newspaper Publishers
Association CAIedonia 5-2000
ASCAP COIumbus 5-7464
Associated Actors & Artistes
of America BRyant 9-3550
Broadcast Music, Inc PEnnsylvania 6-5466
FM Broadcasters, Inc MUrray Hill 4-7201
Institute of Radio Engineers MEdallion 3-5661
National Association of Broadcasters. .. .Circle 5-5965
National Association of Performing
Artists Circle 7-8194
National Labor Relations Board HAnover 2-4174
Professional Music Men, Inc Circle 7-6075
Radio Club of America LOngacre 5-6622
SESAC BRyant 9-3223
Society of Jewish Composers, Publishers
and Song Writers LOngacre 5-9124
Songwriters' Protective Association COIumbus 5-3758
Women's National Radio Committee Circle 7-4110
Railroad Terminals
Grand Central MUrray Hill 6-9100
Pennsylvania PEnnsylvania 6-5600
Hotels
Algonquin MUrray Hill 2-0101
Ambassador Wlckersham 2-1000
Astor Circle 6-6000
Biltmore MUrray Hill 9-7920
Commodore MUrray Hill 6-6000
Edison Circle 6-5000
Lincoln Circle 6-4500
Lombardy PLaza 3-8600
New Yorker MEdallion 3-100C
New Weston PLaza 3-4800
Park Central Circle 7-8000
Pennsylvania PEnnsylvania 6-5000
Plaza PLaza 3-1740
Ritz Carlton PLaza 3-4600
Ritz Tower Wlckersham 2-5000
Roosevelt MUrray Hill 6-9200
St. Moritz Wlckersham 2-5800
St. Regis PLaza 3-4500
Savoy Plaza VOIunteer 5-2600
Sherry Netherland VOIunteer 5-2800
Vanderbilt AShland 4-4000
Waldorf-Astoria ELdorado 5-3000
Warwick Circle 7-2700
87
IMPORTANT RADIO
Telephone Numbers
in LOS ANGELES
Radio Stations
KECA FAirfax 2121
KFAC Fltzroy 1231
KFI FAirfax 2121
KFOX MUtual 2510
KFVD DRexel 2391
KFWB HEmpstead 5151
KCER MAdison 2551
KCFJ PRospect 2434
KHJ VAndyke 7111
KIEV CHapman 5-2388
KMPC BRadshaw 2-1 166
KMTR Hillside 1161
KNX Hollywood 1212
KOY (L. A. Office) Hillside 3374
KRKD TUcker 7111
XEMO-XERB (L A. Office) PRospect 9136
Networhs
Columbia Broadcasting System HOIIywood 1212
Between 10 P.M. and 8:30 A.M.. .HOIIywood 7052
Don Lee Broadcasting System VAndyke 7111
Mutual Broadcasting System VAndyke 7111
National Broadcasting Co HOIIywood 6161
Station Representatives
Walter Biddick Co Richmond 6184
R. J. Bidwell Co PRospect 3746
John Blair & Co PRospect 3584
The Branham Co Michigan 1269
Free & Peters, Inc VAndike 0569
Furgason & Walker, Inc CRanite 1726
George P. Hollinbery Co VAN Dyke 7386
Joseph Hershey McCillvra PRospect 5319
National Broadcasting Co HOIIywood 6161
Edward Petry & Co Michigan 8729
Radio Sales HOIIywood 1212
Paul H. Raymer Co VAndike 1901
Reynolds-Fitzgerald, Inc TUcker 2474
Howard H. Wilson Co GRanite 1726
Advertising Agencies
Alber R. H. Company PRospect 3331
Barnes Chase Co PRospect 41 1 8
Batten, Barton, Durstine & Osborn. .. HOIIywood 7337
Benton & Bowles Inc Hillside 9151
Botsford, Constantine & Gardner PRospect 0205
Brisacher, Davis & Staff PRospect 9368
Buchanan & Company, Inc Michigan 2156
Campbell-Ewald Company PRospect 1275
Erwin, Wasey & Company PRospect 5317
Sidney Garfinkel Advertising Agency TRinity 8446
Glasser Advertising Agency Fltzroy 2141
Hillman-Shane Advertising Agency Inc. .VAndyke 51.11
Hixson-O'Donnell Advertising MUtual 8331
Lenner & Mitchell CRestview 1 -5206
Lord & Thomas HOIIywood 6265
McCann-Erickson Inc Michigan 4049
McKee & Albright, Inc HOIIywood 8363
Miner, Dan B Richmond 3101
Morgan, Raymond R. Co HEmpstead 4194
Needham, Louis & Brorby GRanite 8803
Neisser-Meyerhoff, Inc TUcker 2607
Ruthrauff & Ryan Inc Hillside 7593
Scholts Advertising Service Michigan 2395
Barton A. Stebbins Advertising Agency. .TRinity 8821
Thompson, J. Walter Co Hillside 7241
Ward Wheelock Co Hillside 0191
Weinberg, Milton, Advertising Co TUcker 4111
Young & Rubicam Inc HOIIywood 2734
Program Producers and
Transcription and Recording
Companies
Aerogram, Inc GLadstone 4848
Associated Transcriptions of Hollywood. . Hillside 4229
Walter Biddick Co Richmond 6184
Columbia Recording Corp GRanite 4134
Paul Cruger HOIIywood 9352
Davis & Schwegler TRinity 2006
Earnshaw Radio Productions GLadstone 2555
Eccles Disc Recordings Hillside 8351
Electro-Vox Recording Studios GLadstone 2189
Fields Bros. Radio Corp HOIIywood 7305
Irving Fogel & Associates HOIIywood 5107
Grand-Melville Co CRestview 6-6543
Hollywood Recording Co H lllside 3097
Lippe & Lazarus Productions WAInut 2445
C. P. MacGregor Fltzroy 41 91
R. U. Mcintosh & Associates SUnset 2-9275
Raymond R. Morgan Co HEmpstead 4194
Music Corporation of America BRadshaw 2-3211
NBC Radio-Recording Division HOIIywood 6161
George Logan Price, Inc Exposition 1 960
Radioaids, Inc HOIIywood 5107
Radio Producers of Hollywood HOIIywood 6288
Radio Recorders, Inc HOIIywood 391 7
Radio Transcriptions Co. of America. .Hollywood 3545
RCA Manufacturing Co Hillside 5171
Rec-Art Studios PRospect 9232
Edward Sloman Productions CRestview 1-2242
Speed-Q Sound Effects PRospect 2035
Standard Radio, Inc Hillside 0188
Wolf Associates, Inc GLadstone 6676
World Broadcasting System HOIIywood 6321
88
Radio Artists Agencies
Columbia Artists Bureau HOIIywood 6365
Columbfa Management of Calif HOIIywood 6365
Consolidated Radio Artists CRestview 1-1171
Everett N. Crosby, Ltd BRadshaw 2-2771
Dolan & Doane CRestview 1-9185
Fanchon & Marco HOIIywood 5341
General Amusement Corp BRadshaw 2-4259
Irwin, Lou OXford 1005
KMTR Artists Bureau HOIIywood 0777
Lyons, A. & S BRadshaw 2-2893
Morris Agency, William BRadshaw 2-41 1 1
Morrison, Leo CRestview 1-9191
Music Corporation of America BRadshaw 2-3211
NBC Artists Service HOIIywood 6161
Selznick, Myron BRadshaw 2-1 133
Swanson, H. N CRestview 1-5115
Publications
Broadcasting b Broadcast
Advertising GLadstone 7353
Daily Variety HOIIywood 1 141
Printer's Ink Mutual 1809
Radio Advertising (Rates and Data) TUcker 9706
RADIO DAILY GRanite 6607
Radio Guide OXford 2061
Variety Hollywood 1 141
Western Advertising VAndyke 6320
Air Lines
American Airlines Michigan 8822
Grand Central Air Terminal CHapman 5-1222
Los Angeles Municipal Airport ORegon 8-1151
Pan American Airways Michigan 2121
TWA Michigan 8881
Union Air Terminal HOIIywood 1606
United Air Lines TRinity 4771
Sport Arenas
American Legion
(Stadium-Hollywood) HOIIywood 2951
Los Angeles Coliseum Richmond 6391
Cilmore Stadium WHitney 1163
Railway Terminals
Santa Fe Mutual 0111
Southern Pacific Michigan 6161
Union Pacific TRinity 921 1
Hotels
Ambassador Hotel DRexel 701 1
Biltmore Hotel Michigan 1011
Christie Hotel HOIIywood 2241
Clark Hotel Michigan 4121
Del Monte Hotel (L. A. Offices) Exposition 9767
Garden of Allah Hotel HOIIywood 3581
Hollywood Hotel HEmpstead 4181
Hollywood Knickerbocker GLadstone 3171
Hollywood Plaza Hotel GLadstone 1131
Roosevelt Hotel HOIIywood 2442
The Town House Exposition 1234
IMPORTANT RADIO AND GOVERN-
MENT TELEPHONE NUMBERS IN
Washington, D. C.
Federal Departments and
Agencies
White House NAtional 1414
State Department District 4510
Treasury Department NAtional 6400
War Department NAtional 2520
Justice Department NAtional 0185
Post Office Department District 5360
Navy Department District 2900
Interior Department
(Office of Education) REpublic 1820
Agriculture Department REpublic 4142
Commerce Department District 2200
Labor Department NAtional 6741
Federal Trade Commission NAtional 8206
FEDERAL COMMUNCATIONS
COMMISSION District 1654
Securities Exchange Commission District 3633
National Labor Relations Board NAtional 9716
Wage & Hour Administration NAtional 6741
Social Security Board District 2812
Supreme Court of the U. S NAtional 5321
D. C. Court of Appeals NAtional 4624
U. S. District Court (for D. C.) District 2854
Capitol (Senate and House) NAtional 3120
Non-Governmental
Clear Channel Group MEtropolitan 1464
National Association of Broadcasters. .. NAtional 2080
National Association of Regional Broadcast
Stations MEtropolitan 0023
National Independent Broadcasters REpublic 3607
National Press Club MEtropolitan 0345
Radio Correspondents' Assn.
(Extension 1410) NAtional 1410
RADIO DAILY REpublic 2595
Radio Manufacturers' Association NAtional 4901
Radio Stations
WJSV MEtropolitan 3200
WMAL-WRC REpubUc 4000
WOL MEtropolitan 0012
WWDC NAtional 7203
WINX REpublic 8000
Hotels
Carleton Hotel MEtropolitan 2626
Mayflower Hotel District 3000
Raleigh Hotel NAtional 3810
Willard Hotel NAtional 4420
News Services
Associated Press District 1500
International News Service NAtional 1733
Transradio Press NAtional 1178
United Press NAtional 9052
Railway Terminals
Baltimore & Ohio R. R District 3300
Pennsylvania R. R District 1424
Union Station NAtional 2760
89
• ing audience-commanding
local commercial and sustain-
READY-TO-BROADCAST
LOCAL PROGRAMS?
h^^5 S* NBC offers radio stations two
^/AV . * outstanding services for build-
' ing programs.
1. NBC Thesaurus — "The Treasure House of Re-
corded Programs" provides "big-name, big-time"
musical programs at trifling cost. Weekly con-
tinuity for 20 stellar series (70 programs weekly).
2. NBC Syndicated Program Series. Outstanding,
expertly produced successes like "The Lone
Ranger," "Betty and Bob," "Hollywood Head-
liners," "Five-Minute Mysteries"— and many more.
CUSTOM-BUILT PROGRAMS
FOR "SPOTS"?
a M^^^V f NBC's "custom" recorded pro-
iuJL^y^ * gram service is complete —
— / includes writing, casting, pro-
duction; also, recording, proc-
essing, manufacturing and distribution of press-
ings— all recorded NBC Orthacoustic*. Recording,
processingand manufacture of pressings, of course,
for agencies preferring to handle their own pro-
duction. Yes — and a choice of 200 stations for
advertisers who select NBC Thesaurus programs
for "spot" and local broadcasts.
PROGRAM PLANNING HELP?
A ffi^/^ . Includes studios, technical ser-
fyJ^PfmS M / vice> casting help — everything
' you need. The unmatched fa-
cilities of the "Program Center
of Radio" are all yours when your show is re-
corded by NBC.
AIR CHECKS?
M8&
Of course — "off the line" and
"off the air" recordings for
radio artists, producers, ad-
vertisers and agencies as
production check and for audition, reference or
rebroadcast. Complete facilities at all offices.
Scores of advertisers and agencies — large and small 1
— use all or part of NBC's complete radio-recording l
service. Let us demonstrate how this outstanding I
service fits your requirements. )
dio-Recording Division
NATIONAL BROADCASTING COMPANY
A Radio Corporation of America Service
RCA Bldg., Radio City, N. Y. • Trans-Lux Bldg., Washington, D. C. • Merchandise Mart, Chicago • Sunset and Vine, Hollywood
90
IMPORTANT RADIO
Telephone Numbers
in CHICAGO
Radio Stations
KSTP (Chicago office) SUPerior 8660
WAAF RANdolph 1932
WBBM WHItehall 6000
WCBD SEEly 8066
WCFL SUPerior 5300
WCRW LINcoln 2188
WEDC CRAwford 2436
WENR SUPerior 8300
WGES SEEly 8066
WGN SUPerior 0100
WHFC LAWndale 8228
WHIP WEBster 4514
WHN (Chicago office) RANdolph 5254
WIND (Chicago office) STAte 4176
WJJD STAte 5466
WLS HAYmarket 7500
WLW (Chicago office) STAte 0366
WMAQ SUPerior 8300
WMBI Michigan 1570
WMCA (Chicago office) STAte 9493
WOR (Chicago office) SUPerior 5110
WSBC SEEly 8066
National Networks
Columbia Broadcasting System WHItehall 6000
Mutual Broadcasting System SUPerior 0100
National Broadcasting Co SUPerior 8300
Station Representatives
John Blair & Co SUPerior 8659
The Branham Co CENtral 5726
Burn-Smith Co CENtral 4270
Capper Publications CENtral 5977
Cox & Tanz FRAnklin 2095
The Foreman Co DELaware 1 869
Forjoe & Co DEAborn 3271
Free & Peters FRAnklin 6373
Furgason & Walker STAte 5262
Arthur Hagg & Associates CENtral 7553
Headley-Reed Co FRAnklin 4687
George P. Hollingbery STAte 2898
International Radio Sales CENtral 4547
The Katz Agency CENtral 4238
Joseph Hershey McCillvra SUPerior 3444
J. R. McKinney & Son SUPerior 9866
National Broadcasting Co SUPerior 8300
John H. Perry Associates HARrison 8085
Edward Petry & Co DELaware 8600
Radio Sales WHItehall 6000
Radio Advertising Corp CENtral 1743
William C. Rambeau Co ANDover 5566
Paul H. Raymer Co SUPerior 4473
Reynolds-Fitzgerald, Inc STAte 4294
Sears & Ayer SUPerior 8177
Weed & Co RANdolph 7730
Howard H. Wilson Co CENtral 8744
Advertising Agencies
Aubrey, Moore & Wallace Inc RANdolph 0830
N. W. Ayer & Son, Inc RANdolph 3456
Batten, Barton, Durstine &
Osborn, Inc SUPerior 9201
Blackett-Sample-Hummert, Inc DEArborn 0900
William Blair Baggaley, Inc STAte 2154
Buchanan & Co SUPerior 3047
Leo Burnett Co CENtral 5959
Campbell-Ewald Co CENtral 1946
Cecil-Presbrey CENtral 5255
Compton Advertising STAte 8747
Critchfield & Co SUPerior 3061
Doremus & Co CENtral 9132
Sherman K. Ellis & Co HARrison 8612
Erwin, Wasey & Co., Ltd RANdolph 4952
Albert Frank-Cuenther Law, Inc DEArborn 8910
J. Stirling Cetchell HARrison 2606
Coodkind, Joice & Morgan SUPerior 6747
Grant Advertising, Inc SUPerior 9054
Henri, Hurst & McDonald, Inc SUPerior 3000
H. W. Kastor Advertising Co., Inc CENtral 5331
Lord & Thomas SUPerior 4800
Maxon, Inc DELaware 3536
Hays, MacFariand & Co RANdolph 9360
McCann-Erickson, Inc WEBster 3701
McJunkin Advertising Co STAte 5060
C. L. Miller Co CENtral 1640
Needham, Louis, & Brorby, Inc STAte 5152
Neisser-Meyerhoff, Inc DELaware 7860
Presba, Fellers & Presba CENtral 7683
Roche, Williams & Cunnyngham HARrison 8490
Rogers & Smith DEArborn 0021
Ruthrauff & Ryan, Inc RANdolph 2625
Russell M. Seeds Co DELaware 1045
Sherman & Marquette, Inc DELaware 8000
Stack-Coble Advertising Agency RANdolph 0160
J. Walter Thompson Co SUPerior 0303
Wade Advertising Agency STAte 7369
Wessel Co Victory 1300
Young & Rubicam, Inc CENtral 3144
Program Producers and
Transcription and Recording
Companies
Chicago Recording Studios WEBster 7288
Columbia Recording Corp WHItehall 6000
Decca Records, Inc DELaware 8800
Estelle Lutz Artists Bureau HARrison 3435
International Radio Productions CENtral 4547
Music Corporation of America DELaware 1100
NBC Radio Recording Division SUPerior 8300
Parker-Piper Talent Productions DELaware 2277
Press Radio Features RANdolph 9333
RCA Manufacturing Co DELaware 4774
Radio Recording Studios EDGewater 6461
Standard Radio, Inc STAte 3153
Transamerican Broadcasting &
Television Corp STAte 0366
Carl Wester & Co RANdolph 6922
World Broadcasting System SUPerior 9114
News Agencies and
Associations
Associated Press STAte 7700
International News Service ANDover 1234
RADIO DAILY STAte 7596
Transradio Tress Service STAte 8091
United Press RANdolph 3666
Organizations and Unions
Actor's Equity WELIington 6377
American Federation of Musicians STAte 0063
American Federation of Radio Artists. . .SUPerior 6517
Ascap RANdolph 1805
University Broadcasting Council CENtral 2015
■..-.■■...>
X"
fiV
THE BUSINESS SIDE
RADIO
Major Network Billings
•
Agency and Sponsor Network
Expenditures
•
Advertising Agencies
F. T. C. Activities
•
Standard Conditions and Contract
for Spot Broadcasting
•
Station Representatives
Radio Library
•
American Association of
Advertising Agencies
•
Research Firms
Radio Publications
Radio Editors of Newspapers
93
th.
SqIiS m/^
NETWORK
NATIONAL BROADCASTING COMPANY
A RADIO CORPORATION OF AMERICA SERVICE
94
E GROWING
TRERD TO SPOT
BR OR DCRSTinG
By
Benn Hall
Staff of RADIO DAILY
SPOT broadcasting is assuming greater
importance than ever as a potent
branch of radio advertising. Flexible,
adaptable, and capable of being "local-
ized," spot has been in increasing use
since it was first tried. Advertisers who
saw special marketing problems and op-
portunities presented by the defense
measures found in spot radio an ideal
medium to quickly and effectively reach
audiences with increasing purchasing
power.
But it's not only in special cases of
this type that spot radio dramatically
emerges to do a unique job. Day-in,
day-out spot advertising has proved itself
to be a solid and practical medium for
selling goods of all types to all kinds of
customers and to solve numerous sales
problems effectively and economically.
Flexibility
Being among the most flexible of
media, spot radio may be used as an
independent advertising arm, or may be
used in conjunction with other forms of
radio advertising, as well as with maga-
zine, newspaper, and farm paper cam-
paigns. It can be used to give added
impetus to a national campaign; it can
be used in opening new markets; it can
be the needed "shot-in-the-arm" to arouse
slumbering sales by hypoing customer
and dealer interest.
New products may be tested via spot
radio. Consumer acceptance, dealer co-
operation, distribution — all the factors
which may make or break a new product
may be tested "in miniature" through
the proper use of spot radio.
These are some of the jobs spot radio
does.
National and regional advertisers know
spot radio will move goods from shelves
and showrooms. The list of "contended
users" is a "Who's Who" of American
advertisers. Such firms as Bulova, Esso,
Ex-Lax, Ford, Carter's, and Procter &
Gamble are among the diverse companies
which have effectively sold their goods
with the aid of spot advertising.
That Budget
But spot radio is by no means confined
to advertisers with bulging bankrolls.
Small firm have often seen sales soar
through the judicious use of spot radio.
There are few financial limits to spot
broadcasting. A surprisingly small ad-
vertising budget can make one a spon-
sor, and there's no ceiling on what may
be spent by large advertisers. Pro-
grams or announcements may be pur-
chased on one or hundreds of stations.
Day or evening hours may be used.
An indication of the importance of spot
radio to advertisers may be seen in the
various moves to secure additional sta-
tistical data regarding the activity of
spot accounts. The NAB and National
Radio Records are among the groups
which have established machinery to
secure and make available spot broad-
casting facts.
Cooperation
The station representative has grown
in influence and in prestige through his
promotion of spot radio. He it is who
"scouts" for accounts which may be-
come active, who attempts to interest
new advertisers in spot radio, and to
sell his stations to agencies. The mil-
lion-and-one-details of servicing both
accounts and stations are part of his
job. He is the vital link between station
and agency — availabilities, suitable pro-
grams or spots at the right hours for
special merchandising efforts, statistical
data on stations and markets are among
the needed facts he furnishes as they are
needed.
Stations, representatives, agencies and
advertisers have in spot radio a dynamic
and effective advertising medium which
is finding increasing acceptance from
both large and small sponsors.
95
$96,453,603
*
DID YOU GET WHAT
YOU WANTED?
That string of boxcar figures represents what
advertisers spent for time alone on three ma-
jor radio networks during 1940. When the
figures for 1941 are in they'll probably be as
big— or bigger. Some of 194l's expenditure
"will turn into sound investment. Some will
have to be written off as speculations that
turned into duds.
You can do a sounder job of selling over
the air if your programs are Ross Federal
tested. By knowing, day by day, who hears
your program, who knows what you are sell-
ing, by knowing how many listeners become
buyers — and WHY, you can get rid of the
bugbear of hit-or-miss spending and really
make radio work for you.
Ross Federal Research coincidental sur-
veys will measure the size of your radio audi-
ence quickly and accurately in any American
community. Ross Federal personal interview
studies will speedily measure how effectively
your radio advertising is converting listeners
into purchasers. A complete study of your
radio market— planned the Ross Federal way
—will give you the facts you need to protect
your investment in radio advertising.
Get in touch with a Ross Federal Research
man today. Let him help you plan for '41.
■■'The amount advertisers paid for time alone on three major nelivorks during 1940. Figures from Broadcasting, Jan. 20.
ROSS FEDERAL RESEARCH
CORPORATION • 18 EAST 48th STREET • NEW YORK
Boston New Haven Albany Buffalo Philadelphia Pittsburgh Cleveland
Cincinnati Washington Charlotte Memphis Atlanta New Orleans Detroit
Chicago Milwaukee Minneapolis Des Moines Kansas City Indianapolis
Omaha St. Louis Dallas Oklahoma City Los Angeles San Francisco
Portland Seattle Salt Lake City Denver
96
Comparative Major Network Billings
For
— 1940—1939—1938—1937 —
Columbia Broadcasting System
1940 1939 1938 1937
January $3,575,946 $2,674,057 $2 879,945 $2,378,620
February 3,330,627 2,541,542 2,680,335 2,264,317
March 3,513,170 2,925,684 3,034,317 2,555,716
April 3,322,689 2,854,026 2,424,180 2,563,478
May 3,570,727 3,097,484 2,442,283 2,560,558
June 3,144,213 2,860,180 2,121,495 2,476,576
July 3,071,398 2,311,953 1,367,357 1,988,412
August 2,875,657 2,341,636 1,423,865 1,955,280
September 3,109,863 2,563,132 1,601,755 2,028,585
October 4,001,492 3,366,654 2,387,395 2,505,485
November 3,689,778 3,474,163 2,453,410 2,654,473
December 3,819,989 3,529,154 2,529,060 2,786,618
Total $41,025,549 $34,539,665 $27,345,397 $28,722,118
Mutual Broadcasting System
1940 1939 1938 1937
January $ 317,729 $315,078 $269,894 $213,748
February 337,649 276,605 253,250 232,286
March 390,813 306,976 232,877 247,431
April 363,468 262,626 189,545 200,134
May 322,186 234,764 194,201 154,633
June 299,478 228,186 202,412 117,388
July 235,182 216,583 167,108 101,458
August 227,865 205,410 164,626 96,629
September 283,463 210,589 200,342 132,866
October 784,676 428,221 347,771 238,683
November 627,562 327,045 360,929 258,357
December 576,983 317,699 337,369 245,465
Total $4,767,054 $3,329,782 $2,920,324 $2,239,077
National Broadcasting Company
(Combined Blue and Red Networks)
1940 1939 1938 1937
January $4,405,208 $4,033,900 $3,793,516 $3,541,999
February 4,132,084 3,748,695 3,498,053 3,295,782
March 4,304,344 4,170,852 3,806,831 3,614,283
April 4,041,518 3,560,984 3,310,505 3,277,837
May 4,034,622 3,702,102 3,414,200 3,214,819
June 3,642,100 3,382,404 3,200,569 3,003,387
July 3,830,438 3,283,555 2,958,710 2.707,450
August 3,738,262 3,312,570 2,941,099 2.784,977
September 3,879,779 3,315,307 2,979,241 2,850,581
October 5,045,694 4,219,253 3,773,964 3,339,739
November 4,699,078 4,234,984 3.898,919 3,381,346
December 4,909,873 4,279,748 3,887,072 3,639,086
Total $50,663,000 $45,244,354 $41,462,679 $38,651,286
07
Classification Breakdown
or
1940 Network Expenditures
Compiled by National Radio Records
GENERAL $86,911,904
Agriculture $ 239,138
Alcoholic Beverages 25,135
Amusements 15,275
Confections 2,060,070
Educational 74,416
Groceries 37,923,862
Baking Products $ 4,496,525
Beverages 4,606,162
Cereals and Breakfast Foods 5,023,843
Condiments 177,812
Dairy Products 3,104,046
Disinfectants and Exterminators 68,794
Laundry Soaps and Cleansers 11,265,146
Meats, Fish and Poultry 712.811
Miscellaneous 8,468,723
Housing Equipment and Supplies 1,600,732
Industrial 586,646
Insurance 731,427
Jewelry and Silverware 302,000
Medical 8,704,500
Miscellaneous 933,043
Publications 344,468
Public Utilities 407,028
Radio 35,232
Tobacco 14,703,523
Cigars 916,054
Cigarettes 11,338.194
Smoking Tobacco 2,444,835
Miscellaneous 4;440
Toilet Requisites 17,689,002
Antiseptics 383,463
Dentifrices 4,972,879
Perfumes and Cosmetics 3,224,962
Toilet Soaps 8,457,415
Miscellaneous 650,283
Transportation 318,563
Wearing Apparel 217,844
AUTOMOTIVE 7,487,660
Gasolines and Oils 4,871,515
Passenger Cars 2,116,652
Tires and Tubes 492,842
Miscellaneous 6,651
FINANCIAL 272,951
Banks and Trust Companies 25,025
Miscellaneous 247 926
RETAIL 144,175
POLITICAL 1,638,913
TOTAL $96,455,603
, '
, , ' ' '
0 ' '
> - ***** '
, • ' '
, . •
CBS sweeps ^
network "firsts
in 1940
CBS audience 1<
"The strongest 'all-day' schedule in network history"
Regular CAB program ratings show CBS with a consist-
ently stronger schedule than any other network in all
0f 1940. The Columbia Network, against all competition,
delivered the largest audiences to its clients, for more pro-
gram-periods in the entire broadcasting day than any other
network. Counting every rated regularly sponsored quarter-
hour on all networks in all of 1940, CBS averaged 161
"firsts" each week against all competition ; the second net-
work had 154; the third network, only 1 8 "firsts".
CBS leadership is most striking in "the major battle-
ground of network competition"; in the tensely competitive
evening hours. Whether you take the entire evening (6:00
p.m. to 12:00 m.) or just the heart of the evening (8:00 to
10:00 p.m.), CBS wins more "firsts" than the second and
third networks combined. The exact evening score is shown
in the charts, for all of 1 940.
S*
idership in 1940
"In the major battlegrounds of network competition"*
WEEKLY AVERAGES, 12 MONTHS OF 1940
8 to 10 p. m. E. S. T.
FIVE DAY TOTAL!
8 to 10 p. m. E. S.T.
IN DAY TOTAL
These charts are based on CAB rated sponsored
programs in 1940, and show the average number
of quarter hours, each week in 1 940, in which each
network delivered the largest audience to its clients
against all other network competition.
if 6100 p. m. to i2:oo midnight E. S.T. and 8:oo to io:oo p. m. E. S.T.
See text on facing page for score on entire broadcasting day.
and w)
CBS audience leadership in 1940
"The strongest 'all-day' schedule in network history"
Regular CAB program ratings show CBS with a consist-
ently stronger schedule than any other network in all
of 1940. The Columbia Network, against all competition,
delivered the largest audiences to its clients, for more pro-
gram-periods in the entire broadcasting day than any other
network. Counting every rated regularly sponsored quarter-
hour on all networks in all of 1940, CBS averaged 161
"firsts" each week against all competition; the second net-
work had 154; the third network, only 18 "firsts".
CBS leadership is most striking in "the major battle-
ground of network competition"; in the tensely competitive
evening hours. Whether you take the entire evening (6:00
p.m. to 12:00 m.) or just the heart of the evening (8:00 to
10:00 p.m.), CBS wins more "firsts" than the second and
third networks combined. The exact evening score is shown
in the charts, for all of 1 940.
"In the major battlegrounds of network competition"*
These charts are based on CAB rated sponsored
programs in 1 940, and show the average number
of quarter hours, each week in 1940, in which each
network delivered the largest audience to its clients
against all other network competition.
* 6100 p. m. to li:oo midnight E. S.T. and 8:00 to 10,00 p. m. E. S.T.
See text on facing page for score on entir, broadcasting day.
and ^
Advertisers invested
more money for CBS
facilities in 1940 than
for am other network
more than was
ever before invested
in any network!
And in 1940, more of the 100
largest U. S. advertisers chose
CBS than any other network
. . . for the 7 th consecutive year!
HE COLUMBIA BROADCASTING SYSTEM
Agency National
Network Expenditures
1940 1939 1938
Blackett-Sample-Hummert $12,108,788 ( 1) $10,714,498 ( 1) $9,093,125 ( 1)
Benton & Bowles 7,678,574 ( 2) 5,385,301 ( 4) 4,800,399 ( 4)
Young & Rubicam 6,497,166 ( 3) 6,481,352 ( 2) 5,093,640 ( 3)
Ruthrauff & Ryan 6,343,379 ( 4) 4,991,348 ( 5) 4,015,959 ( 6)
Compton Advertising 5,282,502 ( 5) 3,811,128 ( 7) 3,107,788 ( 7)
J. Walter Thompson 4,572,235 ( 6) 6,342,268 ( 3) 5,320,608 ( 2)
Lord & Thomas 3,779,806 ( 7) 3,891,308 ( 6) 4,791,586 ( 5)
Newell-Emmett 3,526,349 ( 8) 1,987,362 (11) 1,693,314 ( 9)
BBD&O 3,411,767 ( 9) 2,481,296 (10) 1,588,554 (10)
Ward Wheelock 3,344,475 (10) 2,595,270 ( 9) 2,258,425 ( 8)
Pedlar & Ryan 2,880,022 (11) 2,902,570 ( 8) 1,588,185 (11)
Wm. Esty 2,652,805 (12) 1,852,529 (12) 1,096,359 (18)
Russel M. Seeds 1,920,143 (13) 1,400,433 (15)
Biow Co 1,850,340 (14) 1,234,522 (18) 1,081,115 (19)
H. W. Kastor 1,603,328 (15) 1,732,120 (13) 1,245,302 (15)
Lennen & Mitchell 1,579,545 (16) 1,613,974 (14) 1,500,635 (12)
Knox Reeves 1,556,256 (17) * *
N. W. Ayer 1,495,547 (18) 1,144,316 (20) 1,397,535 (13)
Stack-Goble 1,460,784 (19) 1,294,410 (16) 1,007,060 (20)
Wade Advertising 1,393,382 (20) 1,236,254 (17) 1,383,741 (14)
* Not among 20 leaders
Columbia Broadcasting
System 1940 Sponsor
Expenditures
General Foods Corp $4,092,519
Campbell Soup Co 4,044,389
Colgate-Palmolive-Peet Co 3,368,706
Lever Brothers Co 3,056,922
Procter & Gamble Co 2,239,964
Liggett & Myers Tobacco Co 1,424,327
William Wrigley Jr. Co 1,368,224
Brown & Williamson Tobacco Corp.. . 1,158,722
R. J. Reynolds Tobacco Co 1,084,619
American Tobacco Co 1,074,751
Chrysler Corp 986,049
Ford Motor Co 944,638
American Home Prod. Corp 912,622
The Texas Co 911,471
Continental Baking Co., Inc 908,404
Sterling Products, Inc 874,146
Philip Morris & Co., Ltd 855,148
Prudential Insurance Co. of America.. 724,655
Pet Milk Sales Corp 713,883
General Mills, Inc 643,917
Corn Products Refining Co 566,121
Lady Esther Co 517,795
American Oil Co 469,393
Gulf Oil Corp 459,113
Chesebrough Mfg. Co 415,345
Penn Tobacco Co 408,237
U. S. Tobacco Co 400,103
The Lambert Co 383,463
Campana Sales Co 371,042
The Cudahy Packing Co 368,199
California Fruit Growers Exchange. . . 348,363
Nehi Corp 334,836
George A. Hormel & Co 305,640
International Silver Co 302,000
Gillette Safety Razor Co 264,294
Ethyl Gasoline Corp 262,590
Eversharp, Inc 231,403
Lehn & Fink Products Corp 221,424
Commercial Credit Co 209,067
Sinclair Refining Co 185,864
Pepsi Cola Co 165,212
Sealtest, Inc 158,340
Thomas J. Lipton, Inc 150,149
Hawaiian Pineapple Co., Ltd 136,495
Bowey's, Inc 135,567
Florida Citrus Commission 132,153
Best Foods, Inc 119.023
Libbey-Owens-Ford Glass Co 111,050
Mennen Co 106,010
Los Angeles Soap Co 99,849
The Pure Oil Co 98.024
Purity Bakeries Service Corp 89.985
Fels & Co 79,575
Stephano Brothers 55,857
Coca Cola Co 44,510
National Lead Co 39,129
Columbia Recording Corp 32,995
Axton Fisher Tobacco Co 30,727
Beneficial Management Corp 20,735
Union Oil Co 19,975
Bathasweet Corp 19,222
P. Lorillard Co 19,008
Chamberlain Labs., Inc 13,829
Wilmington Trans. Co 17,707
Colonial Dames, Inc 17,403
Tidewater Associated Oil Co 16.0S0
103
ARTIE SHAW
Peter Paul, Inc 14,684
Albers Brothers Milling Co 14,295
Atlantic Refining Co 13,784
Planters Nut & Chocolate Co 12,283
Langendorf United Bakeries 11,007
Great Atlantic & Pacific Tea Co 8,993
General PetroJeum Corp. of Calif 8,896
Paramount Pictures, Inc 8,858
Smith Brothers 8,802
Knox Gelatine Co., Inc 7,566
Holland Furnace Co 6,026
E. R. Squibb & Sons 5,061
F. B. Washburn Candy Corp 4,890
D. Ghiradelli Co 3,912
Luden's, Inc 3,749
Rio Grande Oil, Inc 3,510
Chocolate Products Co 3,278
H. P. Hood & Sons 2,208
Noxzema Chemical Co 1,704
Political Advertisers 535,406
TOTAL 841.025.549
Mutual Broadcasting
System 1940 Sponsor
Expenditures
The Wander Company $ 526,026
Bayuk Cigars, Inc 510,949
Gospel Broadcasting Association 402,232
General Cigar Co 343,681
Macfadden Publications 199,094
Richfield Oil Corporation 197,388
General Baking Co 184,221
American Safety Razor Corp 158,857
Lutheran Laymen's League 127,466
Wheeling Steel Corp 123.556
Gillette Safety Razor Co 116,731
The Carnation Company ... 99.852
Ironized Yeast Co 99,173
The Cudahy Packing Co 95,740
White Laboratories, Inc 94,265
American Economic Foundation 72.415
Delaware, Lackawanna & Western Coal
Co 70,347
Illinois Meat Co 68,940
R. B. Semler, Inc 51,395
American Tobacco Co 50,892
Philip Morris & Co 48,195
United Air Lines 42,150
Howard Clothes 40,648
The Mennen Company 40,344
Griffin Manufacturing Co 40,291
Peter Paul, Inc 27,858
National Refining Co 26,975
V. La Rosa & Sons, Inc 26,025
Bell & Company 22,376
Young People's Church of the Air 19,189
American Bird Products, Inc 18,054
Hartz Mountain Products 17,148
Philco Radio & Television Co 15,000
Moody Bible Institute 14,370
Paul F. Beich Co 13,657
Detrola Corporation 13,472
Fidelio Brewery, Inc 11,880
John B. Canepa Company 10,847
Paramount Pictures, Inc 5,331
William Demuth & Co 4,440
National Conference of Prayer & Evan-
gelism 3.987
Detroit Bible Class 2,576
Swift & Company 2,003
The Maltex Company, Inc 1,346
El Paso Countv Board of Development 1.086
Political 293.898
Cooperative 410,688
TOTAL $4,767,054
National Broadcasting Co.
7940 Sponsor
Expenditures
Adam Hat Stores, Inc $ 217,772
Air Conditioning Training Corp 74,416
American Home Products Co 1,909,117
American Oil Co 3,320
American Tobacco Co., Inc 1,144,570
Babbitt, Inc., B. T 618.961
Bank of Amer. Nat. Trust & Savings
Assn 16,844
Bell Telephone System 406,308
Better Speech Institute of America. . . . 82,046
Bristol-Myers Co 1,077,176
Brown & Williamson Tobacco Corp 1,814,033
Canada Dry Ginger Ale, Inc 310,933
Canadian Railway Assn 79,368
Cardinet Candy Co 36,208
Carnation Co 611,904
Chamberlain Laboratories. Inc 42,291
Chemicals, Inc 4,104
Cities Service Co 626,104
Colgate-Palmolive-Peet Co 965,516
Consolidated Royal Chemical Corp 15,984
DuPont de Nemours Co., E. 1 370,524
Emerson Drug Co 104,982
Fendrich, Inc., H 61,425
Firestone Tire & Rubber Co 492,842
Fitch Co., F. W 515,393
Food & Beverage Broadcasters Ass'n . . . 92,566
Gallenkamp Stores Co 33,264
General Electric Co 525,796
General Foods Corp 1,794,830
General Mills, Inc 2,495,735
Gillette Safety Razor Co 47,850
Gordon Baking Co 82,084
Greyhound Lines 168,028
Griswold Mfg. Co 5,454
Grove Laboratories, Inc 188,280
Gulden, Inc., C. H 52,720
Hall Bros., Inc 63,328
Hecker Products Corp 216,754
Hormel, Geo. A. & Co 260,880
Illinois Central Railroad 11,310
Jergens Co., Andrew 1,033.807
Johnson, S. C. & Son. Inc 633,512
Knapp-Monarch Co 26,600
Ladv Esther Co., Ltd 37,104
Lance Packing Co 16,019
Langendorf Bakeries, Inc 31,320
Larus Bro. Co 6,864
Lever Bros 114,152
Lewis-Howe Co 957,354
Liggett & Myers Tobacco Co 1.932,386
Loose Wiles Biscuit C^ 4,424
Lorillard Co., P 526,730
Manhattan Soap Co 114,680
Mars, Inc 544,714
Miles Laboratories. Inc 1.393,382
Modern Food Process Co 69,887
Moore & Co., Benjamin 35,280
Morrell & Co., John. 135.018
Morris, Philip, & Co., Ltd 704,868
Mueller, C. F., & Co 45,600
Musterole Co 102,600
Nash-Kelvinator Corp 169.628
National Dairy Products Corp 1,339.299
Ohio Oil Co 75,048
Pacific Coast Borax Co 318.096
105
ORRIN TUCKER
-Atnd ^htii K^/rcltedtra
Management: Music Corporation of America
106
Pepsodent Co 624,910
Pillsbury Flour Mills Co 230,424
Procter & Gamble Co 8,759,452
Pure Oil Co 259,679
Quaker Oats Co 955,756
Ralston Purina Co 319,004
Remington Rand, Inc 34,112
Reynolds Tobacco Co., R. J 1,042,990
Richardson & Robbins 70,560
Richfield Oil Corp 201,137
Sherwin Williams Co 250,376
Signal Oil Co 61,212
Skelly Oil Co 49,506
Standard Brands, Inc 1,504,199
Standard Oil Co. of Cal 68,580
Sterling Products, Inc 5,001,680
Sun Oil Co 676,712
Swift & Co 4,788
Texas Co 118,238
Tidewater-Associated Oil Co 19,019
Tillamook County Creamery Ass'n 16,324
Union Oil Co. of Cal 39,456
U. S. of Brazil 21,752
Vick Chemical Co 29,543
Wander Co 28,260
Ward Baking Co 76,244
Warner, Wm. R., Co., Inc 209,034
Welch Grape Juice Co 246,721
Wesson Oil & Snowdrift Sales Corp. . . . 48,924
Westinghouse Elec. & Mfg. Co 503,592
Wheatena Corp 26,730
Williams Co., J. B 328,861
Williamson Candy Co 16,224
TOTAL GROSS COMMERCIAL
EXPENDITURES $49,853,394
POLITICAL ADVERTISERS
1940
American Labor Party $ 3,103
American Writers Committee for Willkie 23,733
Associated Willkie Clubs 104,570
Committee of Business Men for Willkie. 7,788
Communistic National Election Commit-
tee 7,397
Democratic National Committee 260,109
Democratic State Committee of New
Jersey 23,298
Democrats for Willkie 46,474
District of Columbia Republican State
Committee 1,121
Hiram Johnson for Senator 1,928
Jeffersonian Democrats of the 11 West-
ern States 600
National Federation of Republican
Women's Clubs of America 9,386
National Independent Committee of Vot-
ers for Roosevelt and Wallace 3,078
New York State Democratic Committee 83,582
New York State Republican Committee 31,915
North. California Willkie-McNary Cam-
paign Committee 1,435
No Third Term Democrats 3,522
No Third Term Democwts of Illinois. . 6,624
Republican National Committee 158,924
Republican State Committee of Pennsyl-
vania 8,131
Socialist Labor Party 4,234
Townsend for Willkie Club 2,910
Willkie War Veterans National Commit-
tee 4,488
Willkie Volunteers 212
Women's Republican Clubs of Boston . . 7,342
Women Workers for Willkie 1,032
Writers Committee for Roosevelt 2,670
TOTAL GROSS POLITICAL
EXPENDITURES $ 809,606
TOTAL (125 Advertisers) $50,663,000
Columbia Broadcasting
System 1940 Agency
Gross Billings
Benton & Bowles, Inc $5,928,983
Ruthrauff & Ryan, Inc 4,569,185
Young & Rubicam, Inc 4,362,245
Ward Wheelock Co 3,344,475
BBD&O, Inc 2,063,012
Blackett-Sample-Hummert, Inc 1,959,603
Newell-Emmett Co., Inc 1,589,539
William Esty & Co., Inc 1,515,550
J. Walter Thompson Co 1,333,142
Lord & Thomas 1,274,855
The Biow Co., Inc 1,094,199
N. W. Ayer & Son, Inc 1,033,432
Neisser-Meyerhoff, Inc.
Pedlar & Ryan, Inc.. .
Buchanan & Co., Inc
Compton Advertising, Inc. .
Gardner Advertising Co. . . .
H. W. Kastor & Sons Adv. C-
C. L. Miller Co
Inc.
Arthur Kudner, Inc
McCann-Erickson, Inc
Joseph Katz Co
Knox Reeves Advertising, Inc
Lambert & Feasley, I"c
Aubrey, Moore & Wallace, Inc
Maxon, Inc
Roche, Williams & Cunnyngham, Inc.
O'Dea, Sheldon & Canady, Inc
Federal Advertising Agency, Inc ....
McKee & Albright, Inc
Sorensen & Co
H. M. Kiesewetter Adv. Agency, Inc.
William Blair Baggley Agency
Sherman & Marquette. Inc
Raymond R. Morgan Co
U. S. Advertising Corp
Leo Burnett Co., Inc
Campbell-Mithun. Inc
Erwin Wasey & Co
Aitkin-Kynett Co
Westco Advertising Agency
D'Arcy Advertising Co., Inc
Weiss & Geller, Inc
Lennen & Mitchell, Inc
L. W. Ramsey Co
Glasser Advertising Agency
Brisaeher, Davis & Staff
Leon Livingston Advertising Agency.
Gillham Advertising Aeencv
Paris & Peart
Smith & Drum, Inc
J. D. Tarcher & Co
William R. Rankin Agency
Kenyon & Eckhardt, Inc
Harold Cabot & Co., Inc
Walter Barusch
Geyer, Cornell & Newell, Inc
Bennett, Walther & Menadier. Inc.. . .
J. M. Mathes, Inc
Hixson-O'Donnell Adv., Inc
Ray Davidson
McCord Co
Al Paul Lefton Co., Inc
Harry M. Frost Co., Inc
Bernard F. Ostreicher Adv
Cesana & Associates
Callaway Associates
Badger & Browning, Inc
Direct (no agency)
960,661
929,519
920,329
889,647
704,733
613,185
566,121
532,256
476,830
469,393
413,378
383,463
371,042
264,294
255,031
209,067
185,864
158,340
135,567
125,232
121,339
116,535
112,132
111,050
98,024
89,985
57,336
55,857
55,037
44,510
30,727
19,008
18,829
17,403
14,684
11,667
9,150
8,993
8,896
8,802
7,968
7,566
6,129
5,910
5,061
4,890
3,749
3,510
3,408
3,278
1,857
1,430
800
386
320
214
326,937
TOTAL $41,025,549
107
CONNIE
BOSWELL
KRAFT MUSIC HALL
DECCA RECORDS
108
Mutual Broadcasting
System 1940 Agency
Gross Billings
Blackett-Sample-Hummert, Inc $ 584,766
Ivey & Ellington, Inc 510,949
K. H. Alber Co 421,421
Erwin, Wasey & Co., Inc 270,831
J. Walter Thompson Co 266,977
Federal Advertising Agency, Inc 237,564
Sherman K. Ellis, Inc 221,672
Batten, Barton, Durstine & Osborne, Inc. 184,221
Ruthrauff & Ryan, Inc 169,520
Critchfield & Co 137,926
Kelly, Stuhlman & Zahrndt, Inc 127,466
Maxon, Inc 116,731
Wm. Esty & Co 94,265
Arthur Kudner, Inc 79,510
Bayless-Kerr Co 72,415
Neisser-Meyerhoff, Inc 68,940
N. W. Ayer & Son, Inc 55,807
Lord & Thomas 50,892
Biow Co., Inc 48,195
H. M. Kiesewetter 40,344
Redfield-Johnstone, Inc 40,648
Bermingham, Castleman & Pierce, Inc. . . 40,291
Roche, Williams & Cunnyngham, Inc.. . 37,000
Platt-Forbes, Inc 27,858
Commercial Radio Service Advertising
Agency 26,025
Anderson, Davis & Platte, Inc 22,376
Weston-Barnett, Inc 18,054
Geo. W. Hartman Co 17,148
McKee & Albright, Inc, 15,000
Bass-Luckoff, Inc 13,472
Dillingham, Livermore & Durham, Inc. . 11,880
J. Edward Long Advertising Agency . . . 10,847
Buchanan & Co., Inc 5,331
Grey Advertising Agency 4,440
Van Sant, Dugdale & Co., Inc 2,691
Aircasters, Inc 2,576
Samuel Croot Co., Inc 1,346
Mithoff & White 1,086
Political 293,898
Direct 3,987
Cooperative 410,688
TOTAL $4,767,054
National Broadcasting
Co. 7940 Agency
Gross Billings
Blackett-Sample-Hummert, Inc $9,564,419
Compton Advertising, Inc 4,392,855
J. Walter Thompson Co. . . 2,972,116
Lord & Thomas 2,454,059
Young & Rubicam, Inc 2,134,921
Pedlar & Ryan, Inc 1,950,503
Newell-Emmett Co., Inc 1,936,810
Russel M. Seeds Co., Inc 1,920,143
Benton & Bowles, Inc l,749,5tf 1
Ruthrauff & Ryan, Inc 1,604,674
Lennen & Mitchell, Inc 1,560,537
Stack-Goble Advertising Agency 1,460,784
Wade Advertising Agency 1,393,382
Batten, Barton, Durstine & Osborn, Inc. 1,164,534
Knox Reeves Advertising, Inc 1,142,878
Wm. Esty & Co., Inc 1,042,990
H. W. Kastor & Sons Advertising Co.,
Inc 990,113
Erwin, Wasey & Co., Inc 725,610
Biow Co., Inc 707,946
Roche, Williams & Cunnyngham, Inc.. . 676,712
Needham, Louis & Brorby, Inc 633,512
L. W. Ramsey Co 557,684
Grant Advertising Co., Inc 544,714
Fuller & Smith & Ross, Inc 503,592
Sweeney & James Co 492,842
N. W. Ayer & Son, Inc 406,308
McCann-Erickson, Inc 386,676
Warwick & Legler, Inc 378,402
McKee & Albright, Inc 346,105
Henri, Hurst & McDonald, Inc 335,724
Gardner Advertising Co 319,004
Wm. H. Rankin Co 313,010
J. M. Mathes, Inc. 310,933
Maxon, Inc 295,966
Leo Burnett Co., Inc 259,679
Hutchinson Advertising Co 230,424
Sherman & Marquette, Inc 225,388
Glicksman Advertising Co., Inc 217,772
Hixson-O'Donnell Advertising Inc 201,137
Geyer, Cornell & Newell, Inc 169,628
Beaumont & Hohman, Inc 168,028
Kenyon & Eckhardt, Inc 126,564
Westco Advertising Agency 123,449
C. W. Hoyt Co., Inc 123,280
Buchanan & Co., Inc 118,238
Franklin Bruck Advertising Corp 114,680
Wm. Blair Baggley, Inc 93,479
Brisacher, Davis & Staff 92,566
McJunkin Advertising Co 82,046
Sherman K. Ellis & Co., Inc 76,244
Byer & Bowman Advertising Agency . . . 75,048
Clements Co., Inc 69,887
National Classified Advertising Agency. 67,836
Barton A. Stebbins Advertising Agency . 61,212
Fitzgerald Advertising Agency, Inc 48,924
M. M. Fischer Associates 40,718
Tomaschke-Elliott, Inc 36,208
Leef ord Advertising Agency 34,112
Long Advertising Service 33,264
Leon Livingston Advertising Agency. . . 31,320
Morse International, Inc 29,543
Cramer-Krasselt Co 26,600
Campbell-Ewald Co., Inc 21,752
Botsf ord, Constantino & Gardner 20,428
Charles R. Stuart 16,844
Critchfield & Co 16,364
Aubrey, Moore & Wallace, Inc 16,224
Na«hman-Rhodes, Inc 16,019
W. W. Garrison Agency 11,670
The Caples Co 11,310
Al Paul Lefton Co., Inc 8,131
Grady & Wagner Co 7,788
Weill & Wilkins, Inc 6,580
Albert Guenther-Frank Law, Inc 4,488
Joseph Katz Co 3,320
Lisle Sheldon Agency 2,910
M. H. Hackett, Inc 2,670
Wood, Brown & Wood, Inc 1,944
Cesanna & Associates, Ltd 1,928
Lowe Features 1,435
Wm. A. Ingoldsby Co 600
Walter Barusch Advertising Agency. . . 296
Glasser Advertising Agency 212
No agency (Billed Direct) 142,704
TOTAL $50,663,000
109
TEDDY POWELL
AND HIS
A sweet style that's SWEET!
AND
Swing that is HOT!
BLUEBIRD RECORDS
Management: Consolidated Radio Artists
110
n RT 1 0 n H L SPOT HDVERTISERS
Wl OF MAJOR IMPORTANCE
AGRICULTURAL
Dr. Hess & Clark
GASOLINES & OILS
Atlantic
Esso
Gulf
Richfield
Shell
Socony-Vacuum Oil Co.
Texaco
Tydol
White Rose
PASSENGER CARS
Dodge
Ford
Mercury
Packard
TIRES & TUBES
Goodyear
CONFECTIONS
Beechnut Gum
Double-Bubble Gum
Planter's Peanuts
Henry Heide Cough
Drops
GROCERIES
Baking Products
Bits Baking Chocolate
Calumet
City Baking Company
Davis Baking Powder
Drake's Cakes
Dromedary Gingerbread
Mix
Dromedary Date Nut
Bread
Fleischmann's Yeast
Loose-Wiles Biscuits
Presto Flour
Ward Bread
Beverages
Boscul Coffee
Chase & Sanborn Coffee
Dole Pineapple Juice
Folger Coffee
Lipton's Tea
Pepsi Cola
Sanka Coffee
Vanti Pa-Pi-A
Breakfast Foods &
Cereals
Cubs
Force
H-0 Oats
Kellogg's All-Bran
Wheatena
Dairy Products
Borden's Chateau Cheese
Borden-Wieland Milk
Bosco Milk Amplifier
Breyer's Ice Cream
Carnation Milk
Sheffield Farms Milk
Disinfectants &
Exterminators
Flit
Laundry Soap &
Cleaners
Double Duty Soap
Flakes
Fels Naphtha Bar &
Chips
Hershey Soap Granules
Procter & Gamble
Wyandotte Cleanser
Meats, Fish & Poultry
Treet
Miscellaneous
Birds Eye Frosted Foods
Dole Pineapple Products
Dromedary Dates
Knox Gelatine
Kroger
Mueller's Macaroni
Spry
Sunkist Fruits
HOUSING EQUIPMENT
& SUPPLIES
D. L. & W. Blue Coal
Kopper's Coke
INSURANCE
North American
Insurance Co.
MEDICAL
Aspertane
Band-Aid Bandages
Baume-Bengue
B-C-S Cough Syrup
111
Blackstone Aspirin
Bromo Seltzer
Lydia Pinkham
Minit Rub
Mistol
Musterole Chest Rub
Nujol-Vita Nujol
Sal Hepatica
Saraka
Serutan
Stanback
PUBLICATIONS
Look Magazine
TOBACCO— CIGARS
Cinco
Harvester
Henrietta
TOBACCO-
CIGARETTES
Camels
Chesterfields
Lucky Strikes
Old Golds
Sensations
TOBACCO— SMOKING
Beechnut
George Washington
Prince Albert
Union Leader
TOILET REQUISITES-
DENTIFRICES
Bost Toothpaste
TOILET REQ.—
PERFUMES &
COSMETICS
Daggett & Ramsdell
Hinds Honey & Almond
Cream
Kreml Hair Tonic
TOILET REQ.— TOILET
SOAPS, ETC.
Barbasol
Woodbury Facial Soap
DAVID BRO€Kfnnn
^
PERSONAL REPRESENTATIVE:
DAVID BENJAMIN
112
DISTRJBUTIOn OF llfiTIOnHL SPOT SCHEDULES
By N. Charles Rorabaugh, President National Radio Records
During November, 1940, twenty leading advertising agencies reported
the complete schedules of 133 national advertisers who were active in spot
broadcasting. An analysis of the stations and markets used during this
month discloses a picture of city selection which should prove significant to
all broadcasters.
Of the 133 national advertisers, 2 used an average of 122 stations, 8
averaged 72 stations, 11 averaged 33 stations, 21 averaged 16 stations, and
91 averaged 4 stations.
When it came to the selection of markets, however, "C" cities proved
the most used. (In this discussion "A" cities are those of over 1,000,000
population; "B" cities, with 500,000 to 1,000,000 population; "C" cities with
100,000 to 500,000 population, and "D" cities are those with less than
100,000 population.)
SPOT ADVERTISERS
USING:—
Over 100
Stations
35%
55%
50-99
Stations
25 to 49
Stations
10 to 24
Stations
■
43%
37%
U.£ I 8 j. »1
St g.S §
£S feE~
a-o > = 5
122
11
43%
29%
n
33
16
A" Cities — Over I Million Population
•B" Cities— 500, 000 to 1,000,000 "
Cities—
Cities-
•100,000 to 500,000 Population
•Inder 100,000 Population
CITY GROUPS BASED ON 1940 CENSUS
The distribution of large and small national spot schedules is shown in this chart. Advertisers
are grouped according to the number of stations used, while the figures at the right of each bar
indicate the number of advertisers and the average number of stations used.
The distribution of all national spot advertising schedules reported by
city sizes shows that 10 per cent of all cities used were "A" cities, 16 per
cent were "B" cities, 38 per cent were "C" cities, and 36 per cent were
"D" cities.
113
GMITT MARKS
ANNOUNCER— NARRATOR
1939
RUPPERT'S RELAXATION TIME— NBC
DR. CHRISTIAN— CBS
ACTOR
ECHOES OF NEW YORK— NBC
SPORTS AND NEWS COMMENTATOR
BASEBALL FOR GENERAL MILLS, SOCONY-VACUUM,
PROCTER & GAMBLE WABC— WSAY 1939
PARAMOUNT NEWSREEL, 1940
NOW ANNOUNCING
WKRC— CINCINNATI, OHIO
114
E PROBLEfTI
OF FREE TMIE
BRORDCRSTtnG
By
Ed Kirby
Secretary, NAB Code
Compliance Committee
UNTIL recently time-chiselling efforts
emanated — with few exceptions —
from the twilight zone of advertising.
While reputable agencies have always
endeavored to secure adequate merchan-
dising of their shows, it is fairly recently
that they began openly to attempt to
"grab" free time.
This is an evil which has grown and
fed upon itself because of two factors —
(1) The loose policy of scores of sta-
tions and, (2) competition among agen-
cies to secure free time for clients as a
demonstration of their fine "servicing"
of the account.
A Case in Point
A representative of a highly respected
agency inquired at the NAB not so long
ago as to its attitude in connection with
what was to be an outright effort to
secure free time for commercial purposes.
He stated his case. "We cannot tell
our client to go across the street to the
other agency if this is the sort of 'mer-
chandising' service he wants. So long
as radio stations accept such material,
and so long as competing agencies use it
as evidence of their ability to secure more
results for the advertiser, we are forced
to compete with them in securing free
time."
This is the heart of the problem. The
fact that free time is not commissionable
and brings no revenue to the agency is
no point of argument now.
Mistaken Notion
Many stations use such material in the
mistaken notion that it "will put them in
good" with the agency and that eventual-
ly they'll snare some business. As a
matter-of-fact, agency people state that
they find most of the stations which ac-
cept such "deals" weaken their standing
by giving time away. Agencies know
that if they give it away, they can't sell
it — so it must not be very good. On the
other hand, many stations carrying a
volume of business from the agency feel
compelled to accept some of these chisel
"deals," thus encouraging more and
more of the same thing.
A Problem
Reputable agencies do not like the idea
of competing with one another in non-
commissionable time chisels, but as long
as several hundred stations find such
"deals" acceptable, they are forced to
do so in self -protection and will continue
to do so until stations put an end to the
practice.
But with requests coming from out-
standing, recognized agencies, it is time
the industry paused and considered the
matter as one of the most important com-
mercial problems to be settled this year.
(Editor's Note: A year-end statement
from the NAB's Bureau of Advertising
reported that the business of time chisel-
ing was notably "off." According to the
Bureau only one actual "free offer had
been reported by member-stations, while
several advertising agencies (or sponsors)
had sought to place l cost-per -inquiry'
advertising on stations." The Bureau
notifies member-stations of various types
of objectionable business and also com-
municates with such prospective adver-
tisers. They are invited to buy time on
the regular basis and thus maintain the
continued goodwill and cooperation of the
broadcasting industry and at the same
time secure all the advantages of legiti-
mate radio advertising in selling their
goods to the public.)
115
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RADIO SURVEY
-ITS VALUE TO
E SPOOSOR
By
Benn Hall
Staff of Radio Daily
IT'S pretty hard to conceive of bacon
without eggs or radio without surveys.
As radio's popularity has grown by leaps
and bounds with listeners, the survey's
popularity with sponsors and agencies
has kept pace. Surveys have helped con-
vince hard-headed business executives
that radio does a selling job and it has
accelerated the acceptance of radio as a
dominant advertising medium.
Sometimes the forest may be a bit
hard to see because of the trees, but es-
sentially the types and purposes of sur-
veys are simple. There are various meth-
ods to compute the number of people
who listen to a particular program at a
particular time, but the objective remains
the same. No one technique may be satis-
factory for all types of inquiries, but
through the proper use of available
"tools," most radio research problems
may be solved.
Early History
Radio surveys were born when pioneer
sponsors back in the twenties wondered
who listened to their programs. They
asked their friends, the office boy, bell-
hop, and business associates. With in-
creased use of radio by national adver-
tisers came increasing demands for yard-
sticks. Sponsors wanted to know what
shows reached relatively the largest
audiences at the lowest costs.
Advertisers using other media had been
"educated" over the years to expect accu-
rate breakdowns of coverage claims.
Newspapers and magazines used the
Audit Bureau of Circulations (ABC)
figures as a general basis in selling their
advertising pages. Advertising managers,
account executives, and space buyers ac-
cepted these statistics as invaluable yard-
sticks in determining proper media se-
lection for projected campaigns.
Radio, however, offered no such meas
uring stick. It was a husky, growing
youth — getting stronger every day — but
never positive of its own strength. The
introduction of the radio survey served,
therefore, as a weight and height-meas-
uring device. It enabled radio to make
accurate and logical claims which won
respect and recognition from advertisers
who had demanded just such facts.
Various services were established to
meet this demand. The Cooperative
Analysis of Broadcasting (CAB), which
was started in March, 1930, was not the
first survey group, but it was one of the
first cooperative surveys and it aided
in showing the way to lasting techniques.
The field work is done for the CAB by
Crossley, Inc. The CAB is a non-profit
organization "sponsored" by the Asso-
ciation of National Advertisers and the
American Association of Advertising
Agencies.
Among the private survey organiza-
tions which conduct various types of
radio research are: Crossley, Inc.; C. E.
Hooper, Inc.; Hooper-Holmes Bureau,
Inc.; Market Research Corp. of America;
A. C. Nielsen Co.; Elmo Roper; Ross
Federal Research Corp., and Daniel
Starch.
Types of Surveys
Research organizations conduct all
types of surveys desired by advertisers,
their agencies, stations, and networks.
While some agencies specialize in one
particular type of survey, a client can
always secure the desired study from one
or more of the research groups.
The Hooper-Holmes organization, for
example, employs the roster (aided re-
call) method, using inspectors and cor-
respondents throughout the country. This
firm also checks spot announcements.
Ross Federal Research Corp. conducts
coincidental surveys, although other types
of surveys are available. The C. E.
Hooper company prepares Radio Reports
as well as audience reports for individual
cities. The Crossley organization, in ad-
dition to its work for the CAB, also
conducts private studies for individual
clients. The A. C. Nielsen Co. is continu-
ing experiments with the Audimeter.
The number of surveys conducted by
private organizations also appears to be
growing. Various universities and insti-
tutions including Princeton and Colum-
bia, Kansas State College, the Rockefeller
Foundation and "Fortune" magazine
have sponsored studies of radio. While
the objectives of such surveys may differ
from those of the commercial organiza-
tions, the results are valuable to all con-
cerned with the habits of listeners as
well as with radio's influence in American
life.
117
ESTHER RHLSTOII
RADIO:
"We, The Abbotts" "Portia Faces Life" . . . Benton & Bowles
"Big Sister" . . . Ruthrauff & Ryan
"Our Gal Sunday" . . . Blackett, Sample & Hummert.
SCREEN
"Tin Pan Alley" . . . 20th Century-Fox
"San Francisco Docks" . . . Universal
DOLAN &. DOANE, INC.
New York- Hollywood
118
Still Growing
Radio and surveys are predestined
mates. While the number of surveys
conducted in broadcasting has grown
rapidly, there is no indication that the
peak has been reached. Instead there is
every indication that the number of sur-
veys will continue to grow.
Research — honest research — which ad-
mits its limitations, is an important fac-
tor in the growth of radio advertising.
The vital question of cost per listener
is told by the survey. The relative ef-
fectiveness of different time periods,
different stations, different programs,
different talent — different media — are
told by surveys.
The sponsor who has stood at broad-
casting's door, hesitant, has often been
"sold" on radio through a survey. It
has done more. Surveys have influenced
so-called "trends" in broadcasting, they
have put the seal of research approval
on up-and-coming stars, have actually
and impartially indicated that the public
has started to tire of a star.
The survey is an impartial critic with
no ax to grind. It has helped along
struggling unknowns and has put them
in the big-money brackets. It has "given
the hook" to flops and has showed the
extravagance of paying huge salaries to
stars who do not draw radio audiences.
In this manner the survey also serves
as an economic brake. Costs are relative
to some extent, but the highly-paid, top-
ranking star must continue to draw large
audiences, or be dropped in favor of a
better buy.
Listening Trends
Many an agency with a successful rec-
ord in radio owes part of this leadership
to shrewd analyses of listening trends as
indicated by surveys. And on more than
one occasion, the sad but true story told
by graphs and charts has convinced spon-
sors that they are not showmen and had
better return to their desks and leave
show business to their agencies.
Several types of surveys are in gen-
eral use to determine
(1) Quantitative measurement, per-
taining to the number of sets, cover-
age, etc.;
(2) Qualitative measurement, includ-
ing the number of listeners, their likes
and dislikes, etc.;
(3) Sales effectiveness.
Among the survey methods used to de-
termine qualitative facts which are in in-
creasing demand are the: coincidental,
mechanical recording devices, recall and
roster. The coincidental survey offers a
mechanically-accurate method of measur-
ing by minutes the station or programs
to which the set is tuned. The recall
method offers a measurement of the to-
tal number of set owners who listen con-
sciously, while with the roster method, the
informant is given a printed list of names
of programs which he might have heard.
He is asked to check off those he has
heard.
Functions
Among the functions of a survey, ac-
cording to the CAB, are:
(1) To enable the sponsor to determine
the best day and hour, wherever there is
a choice;
(2) To follow the trend in program
audience by types;
(3) To purchase talent advantageously
by comparing performances on different
programs;
(4) To decide whether a given season
should be kept or dropped;
(5) To make comparisons of day and
evening broadcasting;
(6) To compare differences of audi-
ences as to sections of country, popula-
tion groups, and income levels;
(7) To learn where most important
competition is and thus find desirable
time to buy;
(8) To learn by studies of leaders and
iaggers what makes a good program.
The function of a program survey,
according to C. E. Hooper, is to "establish
a trustworthy comparative measurement
of audience size between all radio pro-
grams." Such measurements "must be
based on the consistent use of the same
method — the identical words in every
interview." These are the questions
asked by interviewers representing this
firm:
(1) "Were you listening to your radio
just now?"
(2) "To what station are you listen-
ing?"
(3) "What program is coming over
that station now?"
(4) "What advertiser puts on that
program?"
The importance of the base used in
establishing ratings is also stressed. Rat-
ings supplied "must be uniformly com-
puted against the same base. The only
uniform base in use in all radio research
which is literally comparable between
all areas of the country, all parts of the
day, all kinds of weather, and all seasons
of the year, is 'Total Homes Called'," it
is said. To qualify as "Total Homes
Called," every number dialed must be
included in the computation, according
to this research executive. The only num-
bers dropped are "Disconnects." "Busys"
and "Refusals" are included in the base
and pro-rated in the ratings because they
are "At Homes."
119
Independents Look to Future
By
HAROLD A. LAFOUDiT
President, National Independent Broadcasters, Inc.
NEVER before in radio history have
independent broadcasters so thor-
oughly represented local thought and cul-
ture as at present. Their place in the
radio picture has always been appre-
ciated, but not nearly to the same extent
as at present.
The great national chains with approx-
imately 400 affiliated stations do a grand
national job, but it must be remembered
that each show is carried by from 50 to
120 member stations so that 400 chain
stations may have only 4 programs or
one on each chain.
In contrast, think of the 400 independ-
ent stations presenting 400 different pro-
grams every hour they operate and each
one calculated to serve and please the
listeners in their particular location.
These independent stations are used by
schools, universities, churches, clubs, so-
cieties and other groups and play a very
important part in the civic and political
activities of their communities. They de-
velop local talent, employ local engineers,
sales people, announcers. The independent
station is the voice of its community end
as such is a vital force in community life.
When a local group broadcasts, hosts
of friends and neighbors forsake other
shows to tune in. Local news and market
quotations, music and other programs
build a loyal and steady local audience.
Among the most resourceful men and
women in America will be found those
undertaking the enormous task of render-
ing public service through independent
broadcasting stations. Not bewildered by
increasing problems, the local broad-
caster donates much of his time and most
of his income intelligently solving vari-
ous complicated problems as they appear
until at this date he commands the larg-
est day audience and a substantial num-
ber of night listeners.
His efforts are now definitely producing
results and he starts each year with a
determination to cooperate with govern-
ment, state, and local officials and all
others who offer constructive suggestions
to the end that his station may become a
vital factor in molding public opinion and
rendering a service to his public.
A MARKET WITHIN A MARKET . . .
1/auAA jjVi the Alkinxj,!
2,500,000 CONSUMERS . . .the Jewish population of Greater New York
12 YEARS OF EXPERIENCE AND TESTED
SERVICE
give you the BEST APPROACH to
JEWISH BUYING POWER . . . 30% of
the Greater New York Market.
ADVERTISERS' Broadcasting Company . . . specializing in the
art of appealing and selling to the Jewish people . . . young and
old . . . the whole family.
We plan and produce Jewish radio programs in either Yiddish or
English-affording the MARKET COVERAGE that brings RESULTS!
Advertisers' Broadcasting Company cooperates with advertising agencies
to produce the best results for their Clients.
Telephone us or drop us a line. We'll be glad to send you your copy of
"A MARKET WITHIN A MARKET''
ADVERTISERS' BROADCASTING CO., Inc.
117 West 46th Street
BRyant 9-1176
120
New York, N. Y.
LOCAL 8ELLIRG
OF II nnTionRL
KEY S THTI On
By
Arthur Hull Hayes
General Manager
Station WABC
"TTOW do you sell a network's key sta-
±± tion locally?" That's a question
put to me frequently in the last four
years — ever since CBS' key station,
WABC, organized itself to sell time to
advertisers interested in reaching
WABC's market on a local basis. And
always, the tone in which the question
was asked has implied that in some basic,
major respect, selling a network's key
outlet locally is different than selling any
other station on a local basis.
It isn't!
You don't merely sell it on the prestige
it has acquired by its unique position as
a network key outlet (though the under-
lying reasons for that prestige are, of
course, selling tools). You don't merely
sell it on the quality of its network pro-
grams (though the high degree of regu-
lar listening which the audience accords
the station because of those programs is
an invaluable selling aid).
Specific Selling
In the final analysis, you do sell it for
only one reason. Its ability to produce
results, during local broadcast periods,
for local advertisers. Just as every other
radio station in the country stands or
falls by that criterion, so too does the key
station. Granted that "key outlet" status
imparts certain basic advantages to a
station. They become real advantages
to the local advertiser only when the sta-
tion uses them to do a specific selling job
for that advertiser.
Certainly WABC has found this to be
true. See what has happened — and how
it happened — to the sale of early-morn-
ing time on WABC during these four
years :
As of January 1, 1941, WABC had 19
advertisers sponsoring programs on a
local basis before 9:00 A.M. Four years
ago there were none. The record of how
WABC has built its early-morning audi-
ence to the point where these 19 adver-
tisers find their WABC campaigns suc-
cessful is a dramatic radio story. Yet
were you to see it in a day-by-day re-
cital, there would be little obvious drama
in it.
Early Hours
When WABC began selling time lo-
cally, it was immediately recognized that
broadcast periods before 9:00 A.M. were
potentially valuable to commercial spon-
sors. But only potentially. In other
large cities, early-morning commercial
broadcasting had been an established
practice for years. But in New York
City only one of the four 50,000-watt sta-
tions carried sponsored programs before
9:00 A.M. The other three had not made
this time available for sponsorship, and
signed-on only a short while before the
start of the network schedule. Yet these
early-morning periods could attract audi-
ences. They were, therefore, far more
desirable for many advertisers than any
periods which might be available at any
time during the day. One of WABC's
main jobs, for that reason, was to develop
the early-morning audience to a salable
size and constancy of listering.
To do the job, a local WABC program
department was developed, where none
had existed before. And here, I think.
is a good example of where WABC
turned a basic potential advantage into
a real one. WABC drew upon network
program department personnel for its
own local department. George Allen, who
for two years had been a leading network
director, after more than a decade in the
industry as an agency radio executive,
came to WABC as program director.
From the first, therefore, WABC's local
programs have conformed to network
standards. And profited thereby! Under
Allen's direction, WABC has built such
outstanding early-morning programs as
"Morning Almanac," "Rising Son,"
"Woman's Page of the Air," and many
others. Each of them uphold — in talent,
script and direction — the entertainment
standards of network programs.
Thus, a potential audience which in-
cludes 14 per cent of all of America's
radio homes now had available an entic-
ing program schedule in early-morning
hours.
Did they all immediately become early-
morning listeners ? No, of course not.
But the growth of the early-morning au-
dience in and around New York has been
unmistakeable. We have measured it
year-by-year since 1937. We have
watched it expand at a rapid rate. To-
day, some of radio's most advantageous
buys for advertisers at any time of the
day or night exist right within those
early-morning periods.
121
Audience Response
I've made that statement to many ad-
vertisers. Some of them have met it with
obvious surprise and not-too-well con-
cealed incredulity. But the essential
truth of it can be proved. Bear in mind
the real measure of an advantageous buy
in radio advertising. It isn't size of audi-
ence alone. It's audience size in relation
to advertising costs! Early-morning
periods, remember, are lower in cost than
daytime and evening periods. So simple
arithmetic will indicate whether or not
an advertiser is buying as much audience
per dollar expended at 7:30 in the morn-
ing as at some afternoon or evening
period which, on the surface, seems more
desirable. And simple arithmetic has
proved the case for early-morning broad-
casting on many occasions.
This isn't a dissertation on radio sta-
tistics, or costs. If it were, I might use
bar charts, survey figures, and equations
to illustrate my point. There is another
method by which I can make it clear. It's
less precise than a statistician's slide-
rule, but much more common in the ex-
perience of all of us who work in radio.
Let's look at the record of a few ad-
vertisers who have invested in early-
morning broadcasting on WABC.
The Record
The Krug Baking Company started on
WABC January 8th, 1940, on the
"Woman's Page of the Air." Krug de-
livers to the home, making no sales
through retail outlets. Krug route men
reach the listeners' homes on their daily
call during the morning and afternoon.
So aside from all factors of lower costs,
Krug finds it most advantageous to reach
an audience in the early-morning. Ob-
viously, broadcasting at a later period of
the day could not achieve this goal. This
advertiser would have to depend almost
entirely on the carry-over effect of his
broadcasts if his program reached its
audience during the afternoon or evening.
With early-morning broadcasting he
combines long-range selling with imme-
diate selling appeals.
_ Or take another case, that of the Mel-
ville Shoe Company, which manufactures
shoes and sells them through its own re-
tail outlets (the Thorn McAn shoe stores)
throughout the area covered by WABC.
Thorn McAn Shoes were first advertised
over WABC on December 5, 1938 on a
15-minute news program broadcast from
7:45 to 8:00 A.M. Today, more than two
years after that initial broadcast, Thorn
McAn shoes are still being advertised
over WABC at that same time, with the
same program. And shortly before the
end of 1940 the contract was renewed for
a third consecutive 52-week period of
broadcasting.
I am convinced that this early morn-
ing campaign on WABC is more pro-
ductive of successful results than broad-
casting at any other time of the day
would have been. Reaching listeners be-
fore they leave home in the morning
means that Thorn McAn can successfully
combine institutional appeals with im-
mediate sales appeals. Greater stress in
the commercial copy can be placed upon
buying today such low cost items as
socks, stockings and slippers. And yet,
the customer, although he has come into
the store for a small purchase, also has
been sold in advance on the quality of
the shoes themselves. Thus, the program
is doing a double job — more easily and
more effectively, I think, because it is
broadcast in the early morning.
Many experiences such as the two indi-
cated here have convinced us that we
were correct, when WABC first began
the sale of time for local sponsorship,
in setting the development of the early-
morning audience as one of our chief
goals. We have thereby created for
WABC a new potential of sales and
profits which never before existed.
Network-Trained Personnel
But to return to the original question.
Our position as the key station of CBS
has, of course, influenced our thinking
and action frequently. The same con-
sideration which was observed in the se-
lection of a program director for the sta-
tion, for instance, has been a guide m
the subsequent executive additions to
WABC's staff for publicity, sales promo-
tion and sales service departments. In
each case these jobs have been filled by
network-trained personnel. And that
means that the functioning of these de-
partments is on a plane which agency
and advertiser, alike, had come to associ-
ate with WABC because it is a network
key station.
And because every listener tends to
think of a network in terms of the sta-
tion on that network which he hears reg-
ularly, it isn't entirely accurate, I sup-
pose, to say that you don't sell a net-
work's key station on the basis of its net-
work programs, or network prestige.
After all, agency men and advertisers are
listeners, as well as buyers. And a very
significant portion of all of them in
America live right here in New York, and
listen to WABC when they want to hear
CBS programs.
No, come to think of it, you sell any
station — even a key outlet — on its ability
to produce results. But the prestige of
stature and programing which inevitably
attaches itself to a key outlet help con-
siderably.
122
NEWS SERVICES
International News Service
New York— 235 East 45th Street MUrray Hill 2-0131
Executives
President Joseph V. Connolly
Editor-in-Chief Barry Fans
News Editor Leo Dolan
Sales Manager Walter E. Moss
Press Association, Inc. (Associated Press)
New York— 50 Rockefeller Plaza Circle 6-411 1
Executives
General Manager William J. McCambridge
Assistant General Manager Oliver Gramling
Radio News Editor Tom O'Neil
Radio News Association
New York— 521 Fifth Avenue MUrray Hill 2-4341
Executive
President Frederick M. Harmon
Transradio Press Service, Inc.
New York— 521 Fifth Avenue MUrray Hill 2-4053-4
Executives
President Herbert Moore
Vice-President Dixon Stewart
Vice-President W. G. Quisenberry
Editor Dixon Stewart
General Sales Manager Sims Guckenheimer
United Press Associations
New York— 220 East 42nd Street MUrray Hill 2-0400
Executives
President Hugh Baillie
Vice-President-General Sales Manager E. M. Williams
Radio News Manager Webb Artz
Radio Sales Manager A. F. Harrison
123
FURGASON
&
WALKER
it
Radio Station RepAedenicUuted.
ft
OFFICES:
CHICAGO— State 5262
NEW YORK— MU. 6-9151
SAN FRANCISCO— Douglas 4475
LOS ANGELES— Granite 1726
SEATTLE— Elliot 6662
KANSAS CITY— Grand 0810
National Foreign Language
Broadcasting Service
• pioneers in the specialized
field of Foreign Language
Broadcasting.
• \A/e offer Productive Program
ideas in every language.
• pertinent Facts, Figures and
capable Station Presentation.
J. FRANKLYN VIOLA & CO
56 WEST 45th STREET
NEW YORK CITY
sum® M^SH^asaKr®
STATION REPRESENTATIVES
Giving a service of personalized sell-
ing to a selected group of stations,
9 EAST 40th STREET • NEW YORK CITY
CHICAGO
CLEVELAND
SAN FRANCISCO
124
* RADIO STATION -,v
REPRESENTATIVES
Radio station representatives have been responsible in no small
measure for the phenomenal growth of broadcasting in the past two
decades. Their cumulative efforts in selling both spot and network
time to national and regional advertisers, in servicing agencies and
in supplying pertinent information, availabilities and other data,
have contributed much to the industry which, because of its national
characteristics, depends on the station representative to perform a
most valuable and indispensable service. The listing that follows is
as of February 1, 1941.
ADAMS & ADAMS
New York— 11 East 44th St MUrray Hill 2-6148
John T. Adams, J. Trevor Adams, Jr.
Stations— KFOX, Long Beach, Calif.; WTAL, Tallahassee, Fla.; KCMO,
Kansas City, Mo.; WMBO, Auburn, N. Y.; WGNC, Gastonia-Charlotte,
N. C; WHBQ, Memphis, Tenn.; KVNU, Logan, Utah; The North Central
Broadcasting System (KATE, Albert Lea, Minn.; KWNO, Winona, Minn.;
KGDE, Fergus Fall, Minn.; WDSM, Superior, Wise; KVOX, Moorehead-
Fargo, N. D.; KRMC, Jamestown, N. D.; KOVC, Valley City, N. D.; KDLR,
Devil's Lake, N. D.; KLPM, Minot, N. D.; KGCU, Mandan-Bismarck, N. D.;
KABR, Aberdeen, S. D.)
ALL AMERICAN NEWSPAPER REPRESENTATIVES, INC.
(Latin American Representative)
New York — 420 Lexington Ave MUrray Hill 5-6515
Edwin Seymour, Vice-President.
Bogota, Colombia
M. Garcia Pena, President.
Stations — All stations in Colombia, South America.
ALL-CANADA RADIO FACILITIES LIMITED
Calgary — Southam Bldg M 7691
H. R. Carson, President-Managing Director; A. R. Gibson, Secretary-
Treasurer.
Montreal — Dominion Square Bldg., B. Hall Lancaster 6400
Toronto — Victory Bldg., G. F. Herbert Elgin 2464
Winnipeg — Royal Alexandra Hotel, P. H. Gayner 92-266
Vancouver — 541 West Georgia St., J. E. Baldwin Marine 9542
Stations — CFAC, Calgary, Alta.; CJCA, Edmonton, Alta.; CFGP, Grand
Prairie, Alta.; CJOC, Lethbridge, Alta.; CFJC, Kamloops, B. C; CKOV,
Kelowna, B. C; CJAT, Trail, B. C; CKWX, Vancouver, B. C; CJRC, Winni-
peg, Man.; CFNB, Fredericton, N. B.; CHNS, Halifax, N. S.; CJCB, Sydney,
N. S.; CKOC, Hamilton, Ont.; CJKL, Kirkland Lake, Ont.; CFCH, North Bay,
Ont.; CJCS, Stratford, Ont.; CKGB, Timmins, Ont.; CFRB, Toronto, Ont.;
CFCY, Charlottetown, P. E. I.; CFCF, Montreal, Que.; CKVD, Val D'Or,
Que.; CKBI, Prince Albert, Sask.; CKCK, Regina, Sask.; CJRM, Regina, Sask.;
CHAB, Moose Jaw, Sask.; VONF, St. Johns, Newfoundland.
ASSOCIATED BROADCASTING CO., LTD.
Montreal — Dominion Square Bldg Belair 3325
M. Maxwell, President; M. Feldman, Vice-President; G. Ticktin, Secretary-
Treasurer; L. Chodos, Sales Director; M. Krushen, Program Production;
J. Fuller, Script Director; J. Winter, Talent Director; J. O. Denis, French
Director; R. Desrochers, French Scripts; J. Feldman, Recording Department.
125
STATION REPRESENTATIVES
ASSOCIATED RADIO MARKETS
Minneapolis — 914 Northwestern Bank Bldg ATlantic 3774
Alden R. Grimes, Manager; Frank E. Reed, Jr., Traffic Manager; Eileen
Baker, Merchandising; Marjorie Collins, Merchandising; Fred Kedney,
Artist.
BERTHA BANNAN
(New England Representative*)
Boston — 538 Little Bldg., Bertha Bannan HUBbard 4370
Stations— WLBZ, Bangor, Me.; WCSH, Portland, Me.; WHAI, Greenfield,
Mass.; WLAW, Lawrence, Mass.; WBRK, Pittsfield, Mass.; WSPR, Spring-
field, Mass.; WTAG, Worcester, Mass.; WLNH, Laconia, N. H.; WFEA,
Manchester, N. H.; WHEB, Portsmouth, N. H.; WJTN, Jamestown, N. Y.;
WHN, New York, N. Y.; WSYR, Syracuse, N. Y.; WCAU, Philadelphia,
Pa.; WJAR, Providence, R. I.; WNBX, Springfield, Vt.; WDEV, Waterbury,
Vt.
^Stations represented on a regional basis in New England only.
I. BECK, INC.
New York — 331 Fourth Ave., Irving Goldman, Vice-President GRamercy 5-2947
Manila, Philippine Islands — 89-91 Escolta., Harry Naftaly, General Manager.
WALTER BIDDICK COMPANY
Los Angeles — 568 Chamber of Commerce Bldg Richmond 6184
Walter Biddick, Manager; M. Cornell, Guy Mead, C. A. Burpee, M. Thomp-
son.
San Francisco — 1623 Russ Bldg., Myron Sparrow, Manager Sutter 5415
Stations— KXO, El Centro, Calif.; KIEV, Glendale, Calif.; KFOX, Long
Beach, Calif.; KTRB, Modesto, Calif.; KLX, Oakland, Calif.; KROY, Sacra-
mento, Calif.; KFXD, Nampa, Ida.; WJJD, Chicago, 111.; WIBW, Topeka,
Kans.; WHB, Kansas City, Mo.; KFBB, Great Falls, Mont.; KGVO, Missoula,
Mont.; KGFW, Kearney, Nebr.; KAST, Astoria, Ore.; KBND, Bend, Ore.;
KFJI, Klamath Falls, Ore.; KLBM, La Grane, Ore.; KOOS, Marshfield, Ore.;
KMED, Medford, Ore.; KLO, Ogden, Utah.
R. J. BIDWELL COMPANY
San Francisco — 681 Market St., R. J. Bidwell, President-Treasurer Garfield 0947
Los Angeles — 1031 South Broadway, W. H. Grubbs, Executive In Charge. . . .Prospect 3746
JOHN BLAIR & COMPANY
Chicago — 520 N. Michigan Avenue Superior 8660
John Blair, President; Gale Blocki, Jr., Paul Ray, Charles Dilcher, Blake
Blair.
New York City — 341 Madison Avenue Murray Hill 9-6084
George Boiling, Vice-President; Richard Buckley, William Weldon, Angus
D.. Macintosh.
Detroit — New Center Bldg., R. H. Boiling Madison 7889
Los Angeles — 438 Chamber of Commerce Bldg., Carleton E. Coveny Prospect 3548
San Francisco— 60% Russ Bldg., Lindsey Spight, Vice-President Douglas 3188
St. Louis — 455 Paul Brown Bldg., J. Chris Hetherington Chestnut 4154
Stations — KOY, Phoenix, Ariz.; KTHS, Hot Springs, Ark.; KHJ, Los Ange-
les, Calif.; KGB, San Diego, Calif.; KFRC, San Francisco, Calif.; KDB, Santa
Barbara, Calif.; KFEL, Denver, Colo.; WJAX, Jacksonville, Fla.; WQAM,
Miami, Fla.; WFLA, Tampa, Fla.; WAGA, Atlanta, Ga.; KIDO, Boise, Ida.;
WLS, Chicago, 111.; WDSU, New Orleans, La.; WOW, Omaha, Nebr.;
KGGM, Albuquerque, N. M.; WNBF, Binghamton, N. Y.; WNEW, New
York, N. Y.; KFYR, Bismarck, N. D.; WBNS, Columbus, Ohio; WHP, Har-
risburg, Pa.; WGBI, Scranton, Pa.; WROL, Knoxville, Tenn.; KTRH,
Houston, Texas; KDYL, Salt Lake City, Utah; WMBG, Richmond, Va.;
WMMN, Fairmont, W. Va.; WWVA, Wheeling, W. Va.; KMO, Tacoma,
Wash.; KIT, Yakima, Wash.; KGMB-KHBC, Honolulu, T. H.; Don Lee
Network.
126
STATION REPRESENTATIVES
BOGNER & MARTIN
New York— 295 Madison Ave AShland 4-6698
P. Joseph Bogner, John P. Martin.
Chicago — 540 N. Michigan Ave., Frank R. Buck, Manager Delaware 1055
Stations— WHDF, Calumet, Mich.; WJMS, Ironwood, Mich.; WATW,
Ashland, Wise.
THE BRANHAM COMPANY
New York— 230 Park Avenue Murray Hill 6-1860
M. H. Long, Vice-President; F. P. Motz, Vice-President; James H. Connolly,
Manager of radio department.
Chicago — 360 N. Michigan Avenue Central 5726
John Petrie, President; E. F. Corcoran, Vice-President; Joseph Timlin, Man-
ager radio department.
Detroit — General Motors Bldg., Harry Anderson Trinity 1-0440
Dallas— Texas Bank Bldg., A. J. Putman Dallas 2-8569
Atlanta— Rhodes Haverty Bldg., J. B. Keough Walnut 4851
St. Louis— Arcade Bldg., W. F. Patzlaff Chestnut 6192
Kansas City — Board of Trade Bldg., G. F. Dillon Harrison 1023
San Francisco— 5 Third St., George D. Close Garfield 6740
Los Angeles — 448 S. Hill St., J. H. Hornung Michigan 1269
Portland— 370 Pittock Block, Fred Ivey Beacon 8657
Seattle — 1004 Second Ave., A. G. Neitz Melrose 9193
Charlotte, N. C. — 612 Commercial National Bank Bldg., H. L. Ralls Charlotte 8839
Stations— KWKH, Shreveport, La.; KTBS, Shreveport, La.; KBIX, Muskogee,
Okla.; WTJS, Jackson, Tenn.; WNOX, Knoxville, Tenn.; WMC, Memphis,
Tenn.; KRLD, Dallas, Texas; KXYZ, Houston, Texas; KRIS, Corpus Christi,
Texas; West Virginia Network (WCHS, Charleston; WPAR, Parkersburg;
WBLK, Clarksburg).
BROADCASTING ABROAD, LTD.
(Latin America Representative)
New York— 119 West 57th Street Circle 7-4161
Henry G. Hoberg, Executive Vice-President; Edward R. Parker, Vice-Presi-
dent.
Buenos Aires — Av. Roque Saenz Pena 567, Harold Yale Rose.
Sao Paulo — Av Sao Joao 1285, Olavo de Castro Fontoura.
Havana — Edificio Nova Scotia, Guido Garcia Inclan.
T ampico— Madero Num. 102, Wendell Cox.
Stations — in Argentina, Bolivia, Brazil, British West Indies, Chile, Colombia,
Costa Rica, Cuba, Dominican Republic, Ecuador, Salvador, Guatemala, Hon-
duras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay,
Venezuela.
HOWARD C. BROWN COMPANY
Hollywood — 6418 Santa Monica Blvd Hollywood 6045
Stations — 3XY, Melbourne, Australia; 2UE, Sydney, Australia; National
Commercial Broadcasting Service (5 stations), New Zealand; Legionnaire
Transcription Co., Melbourne, Australia; Amalgamated Wireless Transcrip-
tion Co., Sydney, Australia.
BURN-SMITH COMPANY, INC.
New York — 405 Lexington Ave., C. Otis Rawalt MUrray Hill 4-6947
Chicago — 307 N. Michigan Ave., John A. Toothill, President Central 4270
Detroit — New Center Bldg Madison 3350
Atlanta— 663 Boulevard, N. E Vernon 9012
Stations— WAGF, Dothan, Ala.; WMSD, Sheffield, Ala.; KMTR, Los An-
geles, Calif.; WRUF, Gainesville, Fla.; WRDW, Augusta, Ga.; WTAX,
Springfield, 111.; WGRC, Louisville, Ky.; WTBO, Cumberland, Md.; WELL,
Battle Creek, Mich.; WFDF, Flint, Mich.; WKBZ, Muskegon, Mich.; KGVO,
Missoula, Mont.; WAAT, Jersey City, N. J.; WFTC, Kinston, N. C; WMFD,
Wilmington, N. C; WKST, New Castle, Pa.; WOPI, Bristol, Tenn.; KMAC,
San Antonio, Texas; WCHV, Charlottesville, Va.; WFVA, Fredericksburg,
Va.; KXA, Seattle, Wash.; Southern Network (WKRC, Cincinnati, Ohio;
WGRC, Louisville, Ky.; WSIX, Nashville, Tenn.; WLAP, Lexington, Ky.;
WCMI, Ashland-Huntington, Ky.)
127
STATION REPRESENTATIVES
CANADIAN BROADCASTING CORP.
Toronto — 55 York Street Adelaide 5771
E. A. Weir, Commercial Manager; W. E. Powell, Assistant Commercial
Manager.
Montreal — 1231 St. Catherine Street, West Marquette 5211
J. A. Dupont, Commercial Manager — Quebec Division.
Stations— CBR, Vancouver, B. C; CBA, Sackville, N. B.; CBO, Ottawa, Ont.;
CBL, Toronto, Ont.; CBY, Toronto, Ont.; CBJ, Chicoutimi, Que.; CBF,
Montreal, Que.; CBM, Montreal, Que.; CBV, Que1 ec City, Que.; CBK, Wat-
rous, Sask.
CAPPER PUBLICATIONS
New York City — 420 Lexington Avenue Mohawk 4-3280
William L. McKee, Dean A. Bailey.
Chicago — 180 N. Michigan Avenue, Felix Morris Central 5977
Detroit — General Motors Bldg., E. J. McKernan Madison 2125
San Francisco — 1207 Russ Bldg., William B. Flowers Douglas 5220
Stations— KCKN, Kansas City, Kans.; WIBW, Topeka, Kans.
CONQUEST ALLIANCE CO., INC.
(Latin America Representative)
New York — 515 Madison Avenue PLaza 3-5651
Clarence H. Venner, President.
Havana — Metropolitan Bldg., Rene Canizares, Manager M 2953
Rio de Janeiro — Edificio Odeon 710, Roberto Constantinesco, Manager 42-0945
COX AND TANZ
Philadelphia — Drexel Building Lombard 1720
E. R. Tanz, Co-owner; J. C. Cox, Jr., Manager; Thelma Freifelder, Secretary.
New York— 535 Fifth Avenue Murray Hill 2-8284
A. P. Cox, Co-owner; Helen R. Kenny, Secretary.
Chicago — 228 N. La Salle Street, Victor Caplin Franklin 2095
Stations— KWJB, Globe, Ariz.; KCRJ, Jerome, Ariz.; KGFJ, Los Angeles,
Calif.;WJBC, Bloomington, 111.; KIUL, Garden City, Kans.; WPAD, Paducah,
Ky.; WHOP, Hopkinsville, Ky.; WNOE, New Orleans, La.; WAGM, Presque
Isle, Me.; WSKB, McComb, Miss.; KORN, Fremont, Nebr.; WSNJ, Bridge-
ton, N. J.; KAWM, Gallup, N. M.; WGTM, Wilson, N. C; WPAY, Ports-
mouth, Ohio; KLBM, La Grande, Ore.; KWJJ, Portland, Ore.; WKPA, New
Kensington, Pa.; WWSW, Pittsburgh, Pa.; WKOK, Sunbury, Pa.; KOBH,
Rapid City, S. D.; KNEL, Brady, Texas; KGFI, Brownsville, Texas; KRBA,
Lufkin, Texas; KRLH, Midland, Texas; KNET, Palestine, Texas.
HARRY E. CUMMINGS
(Southeastern Representative*)
Jacksonville, Via. — 306 Florida National Bank Bldg Jacksonville 3-0381
Stations— WJAX, Jacksonville, Fla.; WIOD, Miami, Fla.; WFLA, Tampa,
Fla.
^Stations represented on a regional basis in Southeastern United States only.
DELISSER-BOYD, INC.
New York— 10 Rockefeller Plaza Circle 7-1435
Grover H. Boyd, President; W. F. Gallagher, Treasurer; William T. Moles,
Sales Manager; Marie M. Matthews, Secretary.
Chicago — 180 N. Michigan Ave., W. J. Fitzpatrick Dearborn 8108
Rochester — Lincoln Alliance Bldg., Joseph R. Greenaway.
Atlanta — 617 Walton Bldg., F. Lacelle Williams Jackson 1678
Philadelphia — 1413 Chestnut St., Ralph H. Steen Rittenhouse 1390
Stations— WSLB, Ogdensburg, N. Y.
DOMINION BROADCASTING CO.
Toronto, Canada — 4 Albert Street Adelaide 3383
Hal B. Williams, Manager; Don Copeland, Recording Division Manager;
Stan Francis, Production.
Stations— CJLS, Yarmouth, N. S.; CKRC, Kitchener, Ont.; CKTB, St. Cath-
erines, Ont.; CKCH, Hull, Que.; CHLT, Sherbrooke, Que.
128
STATION REPRESENTATIVES
THE FOREMAN COMPANY
Chicago— Wrigley Bldg Delaware 1869
Edwin G. Foreman, President; Robert R. Harkness, Vice-President.
New York— 247 Park Ave., Robert W. Criddle, Vice-President ELdorado 5-0174
Stations— WIND, Chicago, 111.; WTAX, Springfield, 111.; WCBM, Baltimore,
Md.; WLOL, Minneapolis-St. Paul, Minn.
FORJOE & COMPANY
New York— 19 West 44th Street Vanderbilt 6-5080
Joseph Bloom, President; Forrest U. Daughdrill, Vice-President and Gen-
eral Manager; Kent Godfrey, National Sales Manager.
Chicago — 201 N. Wells St., Egmont Sonderling, Manager Andover 1685
Stations— KSAN, San Francisco, Calif.; WCBD, Chicago, 111.; WGES, Chi-
cago, 111.; WSBC, Chicago, 111.; WLBC, Muncie, Ind.; WCOU, Lewiston, Me.;
WJBK, Detroit, Mich.; WIBM, Jackson, Mich.; WCAP, Asbury Park, N. J.;
WBRB, Red Bank, N. J.; KICA, Clovis, N. M.; WWSW, Pittsburgh, Pa.;
WMOB, Mobile, Tenn.; KFRO, Longview, Texas; KONO, San Antonio,
Texas; WCHV, Charlottesville, Va.
Foreign Language Station Representation — KDB, Santa Barbara, Calif.;
KFAM, St. Cloud, Minn.; KFOX, Long Beach, Calif.; KFVD, Los Angeles,
Calif.; KGER, Long Beach, Calif.; KGIW, Alamosa, Colo.; KLAH, Carlsbad,
N. M.; KMTR, Los Angeles, Calif.; KPAB, Laredo, Texas; KQV, Pittsburgh,
Pa.; KSAN, San Francisco, Calif.; KYOS, Merced, Calif.; WARD, Brook-
lyn, N. Y.; KONO, San Antonio, Texas; WATR, Waterbury, Conn.; WAZL,
Hazleton, Pa.; WBBC, Brooklyn, N. Y.; WBNY, Buffalo, N. Y.; WBRE,
Wilkes-Barre, Pa.; WCBD, Chicago, 111.; WCOP, Boston, Mass.; WDAS,
Philadelphia, Pa.; WDEV, Waterbury, Vt.; WEBC, Duluth, Minn.; WEDC,
Chicago, 111.; WEEU, Reading, Pa.; WELI, New Haven, Conn.; WSAY,
Rochester, N. Y.; WSBC, Chicago, 111.; WSBT, South Bend, Ind.; WTEL,
Philadelphia, Pa.; WEMP, Milwaukee, Wise; WEVD, New York, N. Y.;
WEW, St. Louis, Mo.; WFAM, South Bend, Ind.; WFEA, Manchester, N. H.;
WGAR, Cleveland, Ohio; WGBI, Scranton, Pa.; WGES, Chicago, 111.; WHBQ,
Memphis, Tenn.; WHLD, Niagara Falls, N. Y.; WHOM, Jersey City, N. J.;
WIBX, Utica, N. Y.; WIND, Gary, Ind.; WJBK, Detroit, Mich.; WJMS, Iron-
wood, Mich.; WJW, Akron, Ohio; WKBN, Youngstown, Ohio; WKST, New
Castle, Pa.; WMBC, Detroit, Mich.; WMFF, Plattsburg, N. Y.; WNBH, New
Bedford, Mass.; WNLC, New London, Conn.; WPEN, Philadelphia, Pa.;
WSAR, Fall River, Mass.; WSAU, Wassau, Wise; WTOL, Toledo, Ohio;
WVFW, Brooklyn, N. Y.; WWRL, Woodside, N. Y.; WWSW, Pittsburgh,
Pa.
FREE & PETERS, INC.
(and Free, Johns & Field)
New York— 247 Park Avenue Plaza 5-4131
H. Preston Peters, Vice-President; Russel Woodward, Sales Manager; C.
Terence Clyne, Ewart M. Blain, Edward H. Benedict, William A. Chalmers.
Chicago — 180 N. Michigan Avenue Franklin 6373
James L. Free, President; L. H. Avery, Arthur J. Barry, Jr., J. W. Knodel,
Arthur McCoy.
Atlanta— 322 Palmer Bldg., James M. Wade Main 5667
San Francisco — 111 Sutter Street, A. Leo Bowman Sutter 4353
Detroit — New Center Bldg., Charles G. Burke Trinity 2-8444
Los Angeles— 650 South Grand Ave., Hal W. Hoag Vandike 0569
Stations — KECA, Los Angeles, Calif.; KROW, San Francisco-Oakland, Calif.;
WMBD, Peoria, 111.; WOC, Davenport, la.; WHO, Des Moines,
la.; KMA, Shenandoah, la.; WAVE, Louisville, Ky.; WTCN, Minne-
apolis, Minn.; KMBC, Kansas City, Mo.; KSD, St. Louis, Mo.; WGR-
WKBW, Buffalo, N. Y.; WFBL, Syracuse, N. Y.; WPTF, Raleigh, N. C;
WDBJ, Roanoke, N. C; WDAY, Fargo, N. D.; WCKY, Cincinnati, Ohio;
KOMA, Oklahoma City, Okla.; KTUL, Tulsa, Okla.; KOIN-KALE, Portland,
Ore.; WCSC, Charleston, S. C; WIS, Columbia, S. C; KGKO, Fort Worth,
Texas; KIRO, Seattle, Wash.
129
STATION REPRESENTATIVES
FURGASON & WALKER, INC.
Chicago — 360 North Michigan Ave State 5262
J. Wythe Walker, President.
Los Angeles — 6362 Hollywood Blvd., Homer Griffith, Manager Granite 1726
Seattle — White-Henry-Stuart Bldg., Hal Pearce, Manager Eliot 6662
San Francisco — 681 Market St., Gordon Heater, Manager Douglas 4475
New York— Chrysler Bldg., C. Otis Rawalt MUrray Hill 6-9151
Kansas City, Mo. — 1012 Baltimore, Joe Farrell, Manager Grand 0810
Stations — KUOA, Siloam Springs, Ark.; KFKA, Greeley, Colo.; KSEI, Poca-
tello, Ida.; KTFI, Twin Falls, Ida.; KFJB, Marshalltown, la.; KTRI, Sioux
City, la.; KOAM, Pittsburgh, Kans.; WABI, Bangor, Me.; WSAR, Fall River,
Mass.; WBRK, Pittsfield, Mass.; WMBC, Detroit, Mich.; WJAG, Norfolk,
Nebr.; WBNX, New York, N. Y.; KLPM, Minot, N. D.; WICA, Ashtabula,
Ohio; WARM, Scranton, Pa.; KFRO, Longview, Texas; WEMP, Milwaukee,
Wise; WRJN, Racine, Wise; Wisconsin Broadcasting System (WHBY, Ap-
pleton; KFIZ, Fond du Lac; WTAG, Green Bay; WIBA, Madison; WEMP,
Milwaukee; WRJN, Racine; WHBL, Sheboygan); Z-Bar Net, (KGIR, Butte,
Mont.; KRBM, Bozeman, Mont.; KPFA, Helena, Mont.).
NORMAN B. FURMAN, INC.
New York— 117 West 46th St CHickering 4-0130
Norman Furman, President; Mildred Blumberg, Secretary.
HOMER OWEN GRIFFITH & ASSOCIATES
Hollywood — 6362 Hollywood Blvd Granite 1726
Homer Griffith, James Gibson.
San Francisco — 681 Market St., Gordon Heater Douglas 4475
Seattle— White Bldg., Hal Pearce Eliot 6662
Stations — KJBS, San Francisco, Calif.; KID, Idaho Falls, Ida.; KSEI, Poca-
tello, Ida.; KTFI, Twin Falls, Ida.; KLAH, Carlsbad, N. M.; KBKR, Baker,
Ore.; KSUB, Cedar City, Utah; KWYO, Sheridan, Wyo.; KTOH, Lihue,
T. H.; Stations on the Furgason & Walker, Inc. and Howard H. Wilson Co.
lists functioning as the west coast division for both firms.
MELCHOR GUZMAN COMPANY, INC.
(Latin American Representative)
New York — 9 Rockefeller Plaza, A. M. Martinez Circle 7-2450
Stations — Argentina: LRI, LRU & LRX, Buenos Aires; LU2, Bahia Blanca;
LU4, C. Rivadavia; LV2, Cordoba; LT5, Resistencia; LU12, Rio Gallegos;
LV9, Salta; LT9, Santa Fe; LV5, San Juan; LV7, Tucuman; LT3, Rosario;
Blue and White Network. Bolivia: CP4-5-6-7, La Paz; Brazil: 75 stations;
Chile: CB57 & CB1180, CA141, Antofagasta; CC64, Concepcion; CB96,
Coquimbo; CA63, Iquique; CD103, Magallanes; CD84, Osorno; CD101,
Puerto Montt; CC67, Talca; CC63, Rancagua; CC125, Temuco; CA90,
Tocopilla; CD96, Valdivia; CB90, Valparaiso; Sociedad Nacional de Agricul-
tura Network, Columbia: Barranquilla, HJAG-H & HJAN-B, Barranquilla;
HJCX-Z, Bogota; HJGB-B, Bucaramanga; HJEB-D, Cali; HJAR-P,
Cartagena; HJFX, Manizales; HJDE-K, Meddellin; HJFK, Pereira. Costa
Rica: TIPG, San Jose. Cuba: CMCF-COCH & CMQ-COCQ, Havana;
CMJC, Camaguey; CMJO, Ciego de Avila; CMKF, Holguin; CMKM, Man-
zanillo; CMKR & CMKW, Santiago; CMJE, Cardenas; CMHJ, Cienfuegos;
CMAR, Pinar del Rio; CMHX, Santa Clara. Dominican Republic: HIZ-
HI1Z, C. Trujillo. Ecuador: HCJB, Quito. El Salvador: YSP, San Salvador.
Guatemala: TGW-TGWA, Guatemala City. Honduras: HRN, Tegucigalpa.
Mexico; XEW-XEWW & XEQ-XEQQ, Mexico City; XEF, Chihuahua;
XED-XEDQ, Guadalajara; XRBH-XEBR, Hermosillo; XEZ, Merida;
XET-XETA, Monterrey; XEFW-XETW, Tampico. Nicaragua: YNLG,
Managua. Panama: HOK-HP5K, Colon; HP5B-C, Panama City. Peru:
OAX6B, Arequipa; OAX4A-T-Z, Lima. Puerto Rico: WKAQ, San Juan.
Venezuela: YV3RE-N, Barquisimeto; YV5RA-N, Caracas; YV1RF-X, Mara-
caibo; YV4RE-P, Valencia.
130
STATION REPRESENTATIVES
ARTHUR H. HAGG & ASSOCIATES, INC.
Chicago — 360 N. Michigan Ave Central 7553
Arthur Hagg, President; Myrtle Luhhow, Secretary.
New York— 366 Madison Ave., Phil A. Broderick, Manager MUrray Hill 2-8865
Kansas City, Mo. — Dwight Bldg., Harold Benight, Manager Victor 5333
Denver — 1863 Wazee St., Jack Perry, Manager Keystone 2371
Omaha — 300 Brandeis Theatre Bldg., Frank P. Samuels, Manager Jackson 7319
Minneapolis — P. O. Box 2554, S. Robert O'Brien, Manager Kenmore 0753
Oklahoma City— 2115 N. W. 12th St., Ted McCorkhill, Manager 5-7272
Stations — KGNO, Dodge City, Kans.; Oklahoma Network; KADA, Ada,
Okla.; KCRC, Enid, Okla.; KBIX, Muskogee, Okla.; KTOK, Oklahoma City,
Okla.; KGFF, Shawnee, Okla.; KOME, Tulsa, Okla.
HEADLEY-REED COMPANY
New York— 420 Lexington Ave MUrray Hill 3-5470
Frank M. Headley, President; Lester J. Blumenthal, William B. Faber.
Chicago — 180 N. Michigan Ave Franklin 4686
Dwight S. Reed, Vice-President; John H. Wrath.
Detroit — New Center Bldg., Harry H. Walsh Madison 9444
Atlanta — Glenn Bldg., Gregory Murphy, Jr Jackson 0864
Stations — WSGN, Birmingham, Ala.; WSFA, Montgomery, Ala.; WNBC,
New Britain-Hartford, Conn.; WGAC, Augusta, Ga.; WROK, Rockford, 111.;
WCOP, Boston, Mass.; KFEQ, St. Joseph, Mo.; WBAB, Atlantic City, N. J.;
WHLD, Niagara Falls, N. Y.; WKIP, Poughkeepsie, N. Y.; WFAS, White
Plains, N. Y.; WSOC, Charlotte, N. C; WSJS, Winston-Salem, N. C; WJW,
Akron, Ohio; WFMJ, Youngstown, Ohio; WFBG, Altoona, Pa.; WJAC,
Johnstown, Pa.; WAPO, Chattanooga, Tenn.; WSIX, Nashville, Tenn.; Ala-
bama Network.
HOMER HOGAN
Chicago — 410 N. Michigan Ave., Homer Hogan Whitehall 4488
Dallas— 911 Commerce St Dallas 7-6381
Carr P. Collins, James M. Collins.
Stations — XEAW, Reynosa, Mexico.
GEORGE P. HOLLINGBERY CO.
Chicago — 307 N. Michigan Avenue State 2898
George P. Hollingbery, President; Walter S. Holden, Fred F. Hague.
New York City — 420 Lexington Avenue Murray Hill 3-8078
F. E. Spencer, Jr., Manager; Robert Davies, Donald A. Donahue, Harry
Betteridge.
Detroit — Park & Adams Street, Fred F. Hague, Manager Cherry 5200
Atlanta— Walton Bldg., G. M. Kohn, Jr Walnut 4039
San Francisco — 155 Sansome St., R. J. Birch, Manager Douglas 4393
Los Angeles — 607 S. Hill St., J. V. Fisler, Manager Van Dyke 7386
Stations— WIOD, Miami, Fla.; WSAV, Savannah, Ga.; WAAF, Chicago, 111.;
WIRE, Indianapolis, Ind.; KSCJ, Sioux City, la.; WJBO, Baton Rouge, La.;
WSPR, Springfield, Mass.; WBCM, Bay City, Mich.; WW J, Detroit, Mich.;
WEBC, Duluth, Minn.; WJDX, Jackson, Miss.; WREN, Lawrence, Kans.-
Kansas City, Mo.; KOWH, Omaha, Nebr.; WHAM, Rochester, N. Y.; WNBZ,
Saranac, N. Y.; WBIG, Greensboro, N. C; WADC, Akron, Ohio; WHIO,
Dayton, Ohio; WEEU, Reading, Pa.; WTMA, Charleston, S. C; KTSM, El
Paso, Texas; KLO, Ogden, Utah; KVI, Tacoma, Wash.; WEAU, Eau Claire,
Wise.
INLAND BROADCASTING SERVICE
Winnipeg, Man. — 171 McDermot Ave 92-532
Dawson Richardson, President; F. K. Tully, Secretary-Treasurer; A. L. Gar-
side, Manager.
Stations — CFCN, Calgary, Aha.; CFRN, Edmonton, Alta.; CJOR, Vancouver,
B. C; CKPR, Fort William, Ont.; CFQC, Saskatoon, Sask.; CJGX, Yorkton,
Sask.
131
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STATION REPRESENTATIVES
INTERNATIONAL RADIO SALES
New York— 20 East 57th Street Plaza 8-2600
Loren L. Watson, General Manager; Robert E. Howard; E. Schuyler Ensell;
Arthur H. Sherin, Jr.; Peggy Stone, Research & Sales Promotion; Genevieve
Dessart, Sales Service.
Chicago — 326 W. Madison Street Central 4547
R. N. Weil, Manager; Robert M. Flanigan, Peterson Kurtzer.
San Francisco — Hearst Bldg., John Livingston, Manager Douglas 2536
Stations— KYA, San Francisco, Calif.; WOL, Washington, D. C; WKAT,
Miami Beach, Fla.; WSUN, St. Petersburg, Fla.; WGPC, Albany, Ga.; WATL,
Atlanta, Ga.; WRBL, Columbus, Ga.; WKBB, Dubuque, la.; KANS, Wichita,
Kans.; WBAL, Baltimore, Md.; WJEJ, Hagerstown, Md.; WINS, New York,
N. Y.; WAIR, Winston-Salem, N. C; WAKR, Akron, Ohio; WLW &
WLWO, Cincinnati, Ohio (West coast only); WSAI, Cincinnati, Ohio;
WCAE, Pittsburgh, Pa.; WAIM, Anderson, S. C; WCOS, Columbia, S. C;
WISN, Milwaukee, Wise; WCED, Dubois, Pa.; WLOF, Orlando, Fla.;
WERC, Erie, Pa.; WJHL, Johnson City, Tenn.; WTBO, Cumberland, Md.;
WCOV, Montgomery, Ala.; WBML, Macon, Ga.; KZRH, Manila, Philippines;
KZRC, Cebus, Philippines.
THE KATZ AGENCY, INC.
New York City — 500 Fifth Avenue Longacre 5-4594
G. R. Katz, President; S. L. Katz, Vice-President; Eugene Katz, Secretary;
M. J. Beck, Treasurer; G. W. Brett, Vice-President & Sales Manager; A. Doris,
S. R. Rintoul, M. O'Mara, M. S. Kellner, D. H. Denenholz, Ted Kruglak,
M. J. Flynn, Harold Winter, H. R. Goldberg, Martin Beck.
Chicago — 307 N. Michigan Avenue Central 4238
G. H. Gunst, Vice-President & Manager; Sidney L. Katz, Lowell E. Jackson,
O. R. Whitaker, Jr., Stanley Reulman, Buell Herman, Earl Hodgson.
Detroit — General Motors Bldg Trinity 2-7685
Ralph Bateman, Manager; David H. Decker.
Kansas City — Bryant Bldg Victor 7095
Gordon Gray, Manager; Thomas J. Flanagan, Jr.
Atlanta — 22 Marietta Street Bldg., Walnut 4795
Fred M. Bell, Manager; Marvin Smith.
Dallas— Republic Bank Bldg., Frank Brimm Dallas 2-7936
San Francisco — Monadnock Bldg Sutter 7498
Richard S. Railton, Manager; Thomas M. Ray.
Stations— KLRA, Little Rock, Ark.; KVOR, Colorado Springs, Colo.; KLZ,
Denver, Colo.; WGST, Atlanta, Ga.; WMAZ, Macon, Ga.; WTOC, Savannah,
KGU, Honolulu, Hawaii; WCFL, Chicago, 111.; WFBM, Indianapolis, Ind.;
WMT, Cedar Rapids, la.; KRNT, Des Moines, la.; KSO, Des Moines, la.;
WWL, New Orleans, La.; WLAW, Lawrence, Mass.; KGHL, Billings, Mont.;
KOB, Albuquerque, N. M.; WKRC, Cincinnati, Ohio; WSPD, Toledo, Ohio;
WKY, Oklahoma City, Okla.; WNAX, Yankton, S. D.; WREC, Memphis,
Tenn.; KFPY, Spokane, Wash.
JOHN KEATING
Portland, Ore. — Studio Bldg BEacon 1009
John Keating, Manager; James McLoughlin, Assistant Manager.
^Stations— KAST, Astoria, Ore.; KBKR, Baker, Ore.; KBND, Bend, Ore.;
KORE, Eugene, Ore.; KFJI, Klamath Falls, Ore.; KLBM, LaGrande, Ore.;
KOOS, Marshfield, Ore.; KMED, Medford, Ore.; KRNR, Roseburg, Ore.;
KSLM, Salem.
♦Represented on regional accounts only.
KMPC, THE STATION OF THE STARS, INC.
New York — 101 Park Ave., Lloyd George Venard, Eastern Representative . MUrray Hill 5-9249
Stations — KMPC, Los Angeles, Calif.
JOSEPH HERSHEY McGILLVRA
New York — 366 Madison Avenue (Main Office) MUrray Hill 2-8755
Joseph M. McGillvra, Owner; Adam J. Young, Jr., Sales Manager; Stanley
Young, Jack Carson.
133
STATION REPRESENTATIVES
Chicago — 919 North Michigan Avenue Superior 3444
S. M. Ashton, Manager; Sterling B. Beeson, Fred C. Witmer.
Los Angeles — 445 Western Pacific Bldg., Philip Bissell, Manager Prospect 5319
San Francisco — 627 Mills Building, Duncan A. Scott, Manager Sutter 1393
Toronto — Metropolitan Building Adelaide 4429
C. W. Wright, Manager; Walter Enger
Montreal — Confederation Bldg., A. McDermott, Manager Belair 3145
Stations— KARM, Fresno, Calif.; KJBS, San Francisco, Calif.; WBRY, Water-
bury, Conn.; WMEX, Boston, Mass.; WHAI, Greenfield, Mass.; WSOO,
Sault Ste. Marie, Mich.; WEW, St. Louis, Mo.; KGFW, Kearney, Nebr.
WLNH, Laconia, N. H.; WTNJ, Trenton, N. J.; KUTA, Salt Lake City,
Utah; WSVA, Harrisonburg, Va.; KINY, Juneau, Alaska; WNEL, San Juan,
Puerto Rico; CFCN, Calgary, Alta.; CFRN, Edmonton, Alta.; CJOR, Van-
couver, B. C; CKX, Brandon, Man.; CKY, Winnipeg; CKCW, Moncton,
N. B.; CHSJ, Saint John, N. B.; CKPR, Ft. William, Ont.; CFPL, London,
Ont.; CKCO, Ottawa, Ont.; CFOS, Owen Sound, Ont.; CFRB, Toronto, Ont.;
CKCL, Toronto, Ont.; CKLW, Windsor, Ont.; CKAC, Montreal, Que.; CHRC,
Quebec, Que.; CJBR, Rimouski, Que.; CHGB, Ste. Anne de la Pocatiere,
Que.; CJRM, Regina, Sask.; CJGX, Yorkton, Sask.; CFQC, Saskatoon, Sask.;
XEW & XEQ, Mexico City, Mexico.
J. P. McKINNEY & SON, SPECIAL AGENT
New York City— 30 Rockefeller Plaza, N. L. O'Brien Circle 7-1178
Chicago — 400 N. Michigan Avenue, Ray Davis, C. W. Erwin Superior 9866
San Francisco — 681 Market Street Sutter 5333
Stations— WTHT, Hartford, Conn.; WDAN, Danville, 111.; WOKO, Albany,
N. Y.; WABY, Albany, N. Y.; WENY, Elmira, N. Y.; WHDL, Olean, N.
Y.; WRAK, Williamsport, Pa.
NATIONAL BROADCASTING COMPANY
(National Spot and Local Sales Division)
New York City— 30 Rockefeller Plaza Circle 7-8300
James V. McConnell, National Spot and Local Sales Manager; W. O.
Tilenius, Assistant Manager.
Boston — Bradford Hotel, Elmer Kettel Hancock 4261
Cleveland — 815 Superior Ave., N. E., Donald G. Stratton Cherry 0942
Chicago — Merchandise Mart Superior 8300
Maurice M. Boyd, Manager; Oliver Morton.
Denver — 1625 California Street, Lloyd oder Main 6211
Hollywood — Sunset Blvd. & Vine St., Sidney Dixon Hollywood 6161
San Francisco — 111 Sutter Street, Glenn Ticer Sutter 1920
Stations — KPO, San Francisco, Calif.; KGO, San Francisco, Calif.; KOA,
Denver, Colo.; WRC, Washington, D. C; WMAL, Washington, D. C;
WENR, Chicago, 111.; WMAQ, Chicago, 111.; WGL, Fort Wayne, Ind.;
WOWO, Fort Wayne, Ind.; WBZ-WBZA, Boston-Springfield, Mass.; WEAF,
New York, N. Y.; WJZ, New York, N. Y.; WGY, Schenectady, N.
Y.; WTAM, Cleveland, Ohio; KYW, Philadelphia, Pa.; KDKA, Pittsburgh,
Pa NEW ENGLAND RADIO ADVERTISING
Boston— 507 Statler Bldg Hubbard 3225
Ralph C. Foster, Manager; Gertrude Saxe, Secretary.
'^Stations— WDRC, Hartford, Conn.; WELI, New Haven, Conn.; WABI,
Bangor, Me.; WGAN, Portland, Me.; WSAR, Fall River, Mass.; WHAI,
Greenfield, Mass.; WNBH, New Bedford, Mass.; WBRK, Pittsfield, Mass.;
WESX, Salem, Mass.; WSPR, Springfield, Mass.; WORC, Worcester, Mass.;
WFEA, Manchester, N. H.; WHEB, Portsmouth, N. H.; WPRO, Providence,
R. I.; WCAX, Burlington, Vt.
-Represented on regional accounts only.
NORTHERN BROADCASTING & PUBLISHING, LTD.
Timmins, Ont. — Thomson Bldg Timmins 1500
Roy Thomson, President; Jack K. Cooke, General Manager of Broadcasting
Division.
Toronto — 305 Victory Bldg., J. Reg Beattie, Manager Elgin 2464
Stations— CJKL, Kirkland Lake, Ont., CFCH, North Bay, Ont.; CKGB, Tim-
mins, Ont.; CKVD, Val D'Or, Que.
134
STATION REPRESENTATIVES
NORTHWEST RADIO ADVERTISING CO., INC.
Seattle— American Bldg Elliot 5488
Edwin A. Kraft, President-General Manager; W. L. Paul, Assistant Manager.
Station — KINY, Juneau, Alaska.
PAN AMERICAN BROADCASTING COMPANY
(Latin-American and Philippine Station Representative)
New York City — 330 Madison Avenue, E. Bernald, Manager MUrray Hill 2-081 1
Chicago— 228 North La Salle St., F. R. Jones, Manager State 5096
Cleveland — 1635 East Twenty-Fifth St., Alonzo Hawley Prospect 2922
JOHN H. PERRY ASSOCIATES
New York City— 225 West 39th Street BRyant 9-3357
William K. Dorman, Manager; W. T. Kelly, H. H. Hatchette.
Chicago — 122 S. Michigan Avenue, O. J. Ranft, Manager Harrison 8085
Detroit — 7338 Woodward Avenue, J. J. Higgins, Manager Madison 0790
Atlanta — 406 Chamber of Commerce Bldg., R. S. Kendrick, Manager Walnut 3443
Philadelphia — 1524 Chestnut St., M. S. Lewin Rittenhouse 0886
Stations— -W 'ALA, Mobile, Ala.; WMFJ, Daytona Beach, Fla.; WJHP, Jack-
sonville, Fla.; WTMC, Ocala, Fla.; WDLP, Panama City, Fla.; WCOA, Pensa-
cola, Fla.; WCMI, Ashland, Ky.; WLAP, Lexington, Ky.
EDWARD PETRY & COMPANY, INC.
New York City— 17 East 42nd Street MUrray Hill 2-4401
Edward Petry, President; Henry Christal, Secretary-Treasurer; Lawrence
Field, Henry Ringgold, Albert Young, Jr., Mason McGuire, Norman Prouty,
Lloyd George Venard, Volney F. Righter, Francis Conrad.
Chicago — 400 N. Michigan Avenue Delaware 8600
Edward Voynow, Vice-President; John Ashenhurst, Robert Boneil, James
L. Thompson.
Detroit — General Motors Bldg Madison 1035
William Cartwright, John W. Brooke.
San Francisco — 111 Sutter Street, Earle H. Smith Garfield 4010
Los Angeles — 601 W. 5th Street, Chester Matson Michigan 8729
St. Louis — Southwestern Bell Telephone Bldg., George Kercher Garfield 5194
Stations— KARK, Little Rock, Ark.; KFI, Los Angeles, Calif.; KSFO, San
Francisco, Calif.; KVOD, Denver, Colo.; WICC, Bridgeport, Conn.; WSB,
Atlanta, Ga.; KFH, Wichita, Kans.; WHAS, Louisville, Ky.; WSMB,
New Orleans, La.; WFBR, Baltimore, Md.; WAAB, Boston, Mass.; WNAC,
Boston, Mass.; WLLH, Lowell, Mass.; WMAS, Springfield, Mass.; WTAG,
Worcester, Mass.; WJR, Detroit, Mich.; KSTP, St. Paul, Minn.; WDAF,
Kansas City, Mo.; KFAB, Lincoln, Nebr.; KOIL, Omaha, Nebr.; WBEN,
Buffalo, N. Y.; WGAR, Cleveland, Ohio; KVOO, Tulsa, Okla.; KEX
Portland, Ore.; KGW, Portland, Ore.; WFIL, Philadelphia, Pa.; WEAN,
Providence, R. I.; WSM, Nashville, Tenn.; WFAA, Dallas, Texas; WBAP,
Fort Worth, Texas; KPRC, Houston, Texas; WOAI, San Antonio, Texas;
KSL, Salt Lake City, Utah; WTAR, Norfolk, Va.; WRNL, Richmond,
Va.; KJR, Seattle, Wash.; KOMO, Seattle, Wash.; KGA, Spokane, Wash.;
KHQ, Spokane, Wash.; WTMJ, Milwaukee, Wise; Colonial Network;
Texas Quality Network; Yankee Network.
PHILIPPINES AGENCY SERVICE CO.
New York— 33 West 42nd St PEnnsylvania 6-1485
L. H. Thibault, General Manager; R. T. Dulmage, Office Manager; R. D. Bos-
well, Publicity Director.
Manila, Philippine Islands — Radio Station KZRM-KZRF Manila 2125
Francisco Velasco, Manager.
Stations— KZRF, Manila; KZRM, Manila.
RALPH L. POWER
(Australian Representative)
Los Angeles — 407 Van Nuys Bldg Madison 5617
Stations — Macquarie Broadcasting Services, Macquarie Network (24 sta-
tions); transcription companies.
135
• • •
STATION REPRESENTATIVES
RADIO ADVERTISING ASSOCIATES
(Southeastern Representatives*)
Atlanta— 925-6 Grant Bldg., R. L. Watkins, President Walnut 1833
Stations— WFOY, St. Augustine, Fla.; KALB, Alexandria, La.; KMBL, Mon-
roe, La.; KGFF, Shawnee, Okla.; KFRO, Longview, Texas; KFYO, Lub-
bock, Texas.
* Stations represented on a regional basis only.
RADIO ADVERTISING CORP.
New York— 9 E. 40th St MUrray Hill 3-7865
William B. Gellatly, President; Walter I. Tenney, Secretary-Treasurer;
Louis F. J. Moore, Vice-President.
Chicago — 307 North Michigan Ave., John Toothill, Manager Central 1743
Cleveland — Terminal Tower, Charles A. Stevens, Manager Prospect 5800
Stations — WINX, Washington, D. C; WTSP, St. Petersburg, Fla.; WCAR,
Pontiac, Mich.; WOLF, Syracuse, N. Y.; WCLE, Cleveland, Ohio; WHK,
Cleveland, Ohio; WHKC, Columbus, Ohio; WTOL, Toledo, Ohio; WIP,
Philadelphia, Pa.; WJHL, Johnson City, Tenn.; KPAC, Port Arthur, Texas;
KRSC, Seattle, Wash. RADIQ ^^
(A Division of the Columbia Broadcasting System)
New York — 485 Madison Avenue Wickersham 2-2000
Howard Meighan, Eastern Sales Manager; William H. Hylan, Jr., Robert
Somerville, Frank McDonnell, Edwin Reynolds, Howard Schreiber, Eldon
Hazard.
Chicago — 410 N. Michigan Avenue Whitehall 6000
Kelly Smith, General Sales Manager; Henry Jackson, Western Sales Man-
ager; David Sutton, Wendell Campbell.
Detroit— 902 Fisher Bldg., Herbert Carlborg Trinity 2-5500
San Francisco — Palace Hotel Yukon 1700
Gordon Owen, Sales Manager for Northern California & the Northwest.
Los Angeles — Columbia Square Hollywood 1212
Roger K. Huston, Sales Manager for Southern California.
Stations— -W 'API, Birmingham, Ala.; KNX, Los Angeles, Calif.; WJSV,
Washington, D. C; WBBM, Chicago, 111.; WEEI, Boston, Mass.; WCCO,
Minneapolis-St. Paul, Minn.; KMOX, St. Louis, Mo.; WABC, New York,
N. Y.; WBT, Charlotte, N. C; CBS California Network; CBS New England
Network; CBS Pacific Network.
WILLIAM G. RAMBEAU COMPANY
Chicago — 360 N. Michigan Ave., William G. Rambeau, Manager Andover 5566
New York City — Chanin Bldg., Roy Shults, Manager CAledonia 5-4940
Stations— WELI, New Haven, Conn.; WORL, Boston, Mass.; WESX, Salem,
Mass.; WDSM, Duluth-Superior, Minn.; WDGY, Minneapolis-St. Paul,
Minn.; WHB, Kansas City, Mo.; WBNY, Buffalo, N. Y.; WOV, New York,
N. Y.; WHJB, Greensburg, Pa.; WPEN, Philadelphia, Pa.; KQV, Pittsburgh,
Pa.; WJAS, Pittsburgh, Pa.; Kansas State Network.
PAUL H. RAYMER CO.
Chicago — 435 N. Michigan Avenue Superior 4473
Paul H. Raymer, Manager; George W. Diefenderfer, Richard F. Kopf.
New York — 366 Madison Avenue MUrray Hill 2-8689
Fred C. Brokaw, Manager; Peirce L. Romaine, Paul Tiemer.
Detroit — General Motors Bldg., George W. Diefenderfer Trinity 2-8060
San Francisco — Russ Bldg., David H. Sandberg. Douglas 2373
Los Angeles — 530 West 6th St., J. Leslie Fox Vandike 1901
Stations — Mason-Dixon Radio Group; WBRC, Birmingham, Ala.; Arizona
Broadcasting Co.; KWJB, Globe Ariz.; KCRJ, Jerome, Ariz.; KTAR,
Phoenix, Ariz.; KYCA, Prescott, Ariz.; KGLU, Safford, Ariz.; KYUM, Yuma,
Ariz.; KVOA, Tucson, Ariz.; California Radio System; KERN, Bakersfield,
Calif.; KMJ, Fresno, Calif.; KFWB, Los Angeles, Calif.; KFBK, Sacramento,
Calif.; KFSD, San Diego, Calif.; KTMS, Santa Barbara, Calif.; KWG,
Stockton, Calif.; WDRC, Hartford, Conn.; WDEL-WILM, Wilmington, Del.;
WMBR, Jacksonville, Fla.; WDBO, Orlando, Fla.; WDAE, Tampa, Fla.;
136
STATION REPRESENTATIVES
WJJD, Chicago, 111.; WSBT, South Bend, Ind.; WGAN, Portland, Me.;
WCAO, Baltimore, Md.; Michigan Radio Network; WXYZ, Detroit, Mich.;
WOOD-WASH, Grand Rapids, Mich.; KWK, St. Louis, Mo.; KOH, Reno,
Nev.; WKNE, Keene, N. H.; WJTN, Jamestown, N. Y.; WHEC, Rochester,
N. Y.; WSYR, Syracuse, N. Y.; WTRY, Troy, N. Y.; WEST,
Easton, Pa.; WKBO, Harrisburg, Pa.; WAZL, Hazelton, Pa.; WGAL, Lan-
caster, Pa.; WCAU, Philadelphia, Pa.; WORK, York, Pa.; WPRO, Provi-
dence, R. I.; WDOD, Chattanooga, Tenn.; WLAC, Nashville, Tenn.; KWFT,
Wichita Falls, Texas; WRVA, Richmond, Va.
VIRGIL REITER & CO.
Chicago— 360 N. Michigan Ave State 9493
Virgil Reiter, Jr., J. M. Ward.
Stations— WMCA, New York, N. Y.; WIBX, Utica, N. Y.; WCAU, Phila-
delphia, Pa. REYNOLDS-FITZGERALD, INC.
New York City — 515 Madison Ave ELdorado 5-7020
Harry D. Reynolds, Herbert Hatfield, Robert S. McLean, C. Harry Weissner,
Lou W. Turck, L. Paul Woehlke.
Chicago — 360 N. Michigan Ave State 4294
John T. Fitzgerald, George A. Jones, Lee Small, Edwin C. Allen.
Detroit — General Motors Bldg., Richard T. Healy Madison 4250
Philadelphia — Land Title Bldg., J. David Cathcart Rittenhouse 3839
Seattle — 1423 Joseph Vance Bldg., Fred A. Bartlett Elliott 6452
San Francisco — 58 Sutter Street Garfield 6144
Judson 1L Carter, Ralph E. DeMotte.
Los Angeles — 117 West Ninth Street, Charles E. Fisher Tucker 2474
Stations— KQW, San Jose, Calif.; KFNF, Shenandoah, la.; WIL, St. Louis,
Mo.; KOL, Seattle, Wash.; WHBY, Appleton, Wise; WTAG, Green Bay,
Wise; WIBA, Madison, Wise; WMAM, Marinette, Wise; WSAU, Wausau,
Wise; XERB, Rosarito, Mexico; XEMO, Tia Juana, Mexico.
SEARS & AYER, INC.
Chicago — 612 N. Michigan Ave Superior 8177
B. H. Sears, President; A. T. Sears, Secretary-Treasurer.
New York City — 565 Fifth Ave., Paul Adler, Manager PLaza 8-1312
Stations— WJBY, Gadsden, Ala.; WHBB, Selma, Ala.; WCOV, Montgomery,
Ala.; WMSD, Muscle Shoals, Ala.; WKEU, Griffin, Ga.; WDWS, Champaign,
111.; WSOY, Decatur, 111.; WTMV, East St. Louis, 111.; WGIL, Galesburg,
111.; WJPF, Herrin, 111.; WCLS, Joliet, 111.; WCBS, Springfield, 111.; WHBU,
Anderson, Ind.; KTSW, Emporia, Kans.; WGRM, Greenwood, Miss.; WFOR,
Hattiesburg, Miss.; WSLI, Jackson, Miss.; KWOS, Jefferson, Mo.; WMBH,
Joplin, Mo.; KWOC, Poplar Bluff, Mo.; WRAL, Raleigh, N. C; WAIR,
Winston-Salem, N. C; WLPM, Suffolk, Va.; KDFN, Casper, Wyo.; KWYO,
Sheridan, Wyo.; Carolina Broadcasting System.
JACK SLATTER
Toronto, Ont. — i Albert Street Waverley 5564
Montreal — 408 Dominion Square Bldg Harbour 78 1 1
Stations— CFCN, Calgary, Alta.; CFRN, Edmonton, Alta.; CKPR, Fort Wil-
liam, Ont.; CKCR, Kitchener, Ont. (Montreal only); CKTB, St. Catherines,
Ont. (Montreal only); CFQC, Saskatoon, Sask.; CJGX, Yorkton, Sask.
EDWARD S. TOWNSEND COMPANY
San Francisco — Russ Bldg., Edward S. Townsend, Owner Douglas 2373
Stations— KARM, Fresno, Calif.; KROY, Sacramento, Calif.; WOR, Newark,
N. J.
J. FRANKLYN VIOLA AND COMPANY
(Foreign Language Representative*)
New York City — 56 West 45th St., J. Franklyn Viola, President MUrray Hill 2-0489
* Stations represented for the broadcasting and producing of foreign language programs only.
WEED & CO.
New York — 350 Madison Avenue VAnderbilt 6-4542
Joseph J. Weed, President; Grace Walsh, Secretary.
137
STATION REPRESENTATIVES
Chicago — 203 N. Wabash Avenue Randolph 7730
C. C. Weed, Vice-President.
Detroit — General Motors Bldg., Charles M. Adell, Manager Madison 6366
San Francisco — 111 Sutter St., Roy Frothingham, Manager Douglas 2445
Stations— WTIC, Hartford, Conn.; WJNO, West Palm Beach, Fla.; WEOA,
Evansville, Ind.; WGBF, Evansville, Ind.; WBOW, Terre Haute, Ind.; KGLO,
Mason City, la.; WRDO, Augusta, Me.; WLBZ, Bangor, Me.; WCHS, Port-
land, Me.; WORC, Worcester, Mass.; KFRU, Columbia, Mo.; KXOK, St.
Louis, Mo.; KFBB, Great Falls, Mont.; WFEA, Manchester, N. H.; WEBR,
Buffalo, N. Y.; WHBC, Canton, Ohio; WCOL, Columbus, Ohio; WJAR,
Providence, R. I.; WFBC, Greenville, S. C; KABR, Aberdeen, S. L>.; WCAX,
Burlington, Vt.; CFAC, Calgary, Alta.; CJCA, Edmonton, Alta.; CFGP, Grand
Prairie, Alta.; CKOV, Kelowna, B. C; CJOC, Lethbridge, Alta.; CJAT,
Trail, B. C; CKWX, Vancouver, B. C; CFAR, Flin Flon, Man.; CFRC, Win-
nipeg, Man.; CFNB, Fredericton, N. B.; CHNS, Halifax, N. S.; CJCB, Syd-
ney, N. S.; CKOC, Hamilton, Ont.; CFRC, Kingston, Ont.; CKJL, Kirkland
Lake, Ont.; CFCH, North Bay, Ont.; CJCS, Stratford, Ont.; CKGB, Timmins,
Ont.; CFCY, Charlottetown, P. E. I.; CFCF, Montreal, Que.; CHAB, Moose
Jaw, Sask.; CKBI, Prince Albert, Sask.; CKCK, Regina, Sask.
WGN, INC.
(Eastern Representative)
New York City— -220 East 42nd Street MUrray Hill 2-3033
Norman Boggs, New York Office Manager.
Station— WGN, Chicago, 111.
WHDH, NATIONAL SALES OFFICE
New York— 566 Madison Ave MUrray Hill 2-1593
George M. Watson, Jr., Manager; Flora E. Watson, Secretary.
Stations — WHDH, Boston, Mass.
F. LACELLE WILLIAMS
Atlanta — 617 Walton Bldg., F. Lacelle Williams, Owner Jackson 1678
^Stations— WJHO, Opelika, Ala.; KPMC, Bakersfield, Calif.; KFOX, Long
Beach, Calif.; KGB, San Diego, Calif.; WRUF, Gainesville, Fla.; WMBR,
Jacksonville, Fla.; WFOY, St. Augustine, Fla.; WTAL, Tallahassee, Fla.;
WDAE, Tampa, Fla.; WJNO, West Palm Beach, Fla.; WMGA, Moultrie,
Ga.; WAYX, Waycross, Ga.; WJPR, Greenville, Miss.; WAIM, Anderson,
S. C; WMPS, Memphis, Tenn.; KFRO, Longview, Texas; KELA, Centralia-
Chehalis, Wash.
"Stations represented on a regional basis in southern territory only.
HOWARD H. WILSON COMPANY
Chicago — 75 East Wacker Drive Central 8744
Howard H. Wilson, Owner; J. F. Johns, Harlan G. Oakes.
New York— 551 Fifth Ave MUrray Hill 6-1230
J. F. Johns, Manager; Edward J. Devney.
Kansas City, Mo. — 1012 Baltimore, George E. Wilson, Manager Grand 1473
San Francisco — 681 Market St., Gordon Heater, Manager Douglas 4475
Hollywood — 6362 Hollywood Blvd., Homer O. Griffith Granite 1726
Stations— KGHF, Pueblo, Calif.; WHBF, Rock Island, 111.; WDZ, Tuscola,
111.; WIBC, Indianapolis, Ind.; KFBI, Wichita, Kans.; WINN, Louisville,
Ky.; WKZO, Kalamazoo, Mich.; KYSM, Mankato, Minn.; KROC, Rochester,
Minn.; KFAM, St. Cloud, Minn.; KDRO, Sedalia, Mo.; KMMI, Grand Island,
Nebr.; WDNC, Durham, N. C; WPIC, Sharon, Pa.; WORD, Spartanburg,
S. C; WSPA, Spartanburg, S. C; KELO, Sioux Falls, S. D.; KSOO, Sioux
Falls, S. D.; KGNC, Amarillo, Texas; KFDM, Beaumont, Texas; KROD,
El Paso, Texas; KFYO, Lubbock, Texas; KTSA, San Antonio, Texas; KRGV,
Westaco, Texas; WDEV, Waterbury, Vt.; WKBH, La Crosse, Wise; WHBL,
Sheboygan, Wise; Lone Star Chain; The Minnesota Radio Network.
WOR (Newark, N. J.)
Boston — 80 Federal Street Liberty 0437
Paul A. Belaire, Manager.
Chicago — Tribune Tower, Harold C. Higgins, Manager Superior 5110
San Francisco — Russ Bldg., Edward S. Townsend Douglas 2373
138
RESEARCH
ORGANIZATIONS
THE ADVERTISING CHECKING
BUREAU, INC.
538 South Clark St., Chicago, 111.
Phone Wabash 6131
President W. B. Katzenberger
Western Manager James Watt
Branch Offices
79 Madison Ave., New York, N. Y.
Phone CAledonia 5-8333
Eastern Manager Horace Carver
500 Sansome St., San Francisco, Calif.
Phone Sutter 6978
Pacific Coast Manager John Kendrick
Services Offered: (1) Clippings and analy-
sis of radio publicity with circulation fig-
ures and monthly summaries. (2) Check-
up of radio log listing. (3) Weekly scrap-
book service.
BOOZ, FRY, ALLEN & HAMILTON
135 South La Salle St., Chicago, 111.
Phone State 8344
285 Madison Ave., New York, N. Y.
Phone CAledonia 5-1223
Services Offered: Business Surveys.
WALTER P. BURN <& ASSOCIATES,
INC.
7 West 44th Street, New York, N. Y.
Phone, MUrray Hill 2-7462
President Walter P. Burn
Vice-President William Noble
Services Offered: Market data, economic
studies, media coverage studies, radio cov-
erage maps, decorative maps, economic maps,
charts, trade paper advertising, brochures,
dramatized sales presentation, complete pro-
motion plans, trade area counsel on FM
applications.
CANADIAN FACTS, REGISTERED
100 Adelaide St., West, Toronto, Ont., Canada
Phone Adelaide 2067
General Manager N. P. Colwell
Director of Personnel. .Ethel Fulford Colwell
Branch Offices
Operating branches in 99 Canadian cities
and towns with a total staff of 2100.
Services Offered: All types of marketing
research including market coverage data,
consumer studies, dealer investigations and
checks on effectiveness of various media.
PAUL T. CHERINGTON
c/o McKinsey & Co., 2 Wall Street,
New York, N. Y.
Phone REctor 2-2820
Services Offered: Distribution consultant,
market surveys, media studies.
COMMERCIAL RESEARCH SERVICE
1474 Olive St., Louisville, Ky.
Phone Sh. 1312W
President Newton P. Owen
Secretary-Treasurer P. A. Johns
Services Offered: Checking service for ad-
vertising and agencies, coincidental tele-
phone surveys.
ROBERT S. CONLON & ASSOCIATES
New York Life Bldg., Kansas City, Mo.
Phone Victor 1973
Principal Robert S. Conlon
Branch Office
Dallas, Texas
Executive-In-Charge George Walker
Services Offered: Market research; month-
ly surveys, radio surveys.
139
RESEARCH ORGANIZATIONS
THE COOPERATIVE ANALYSIS OF
BROADCASTING
330 West 42nd Street, New York, N. Y.
Phone, MEdallion 3-3898
Manager A. W. Lehman
Governing Committee:
D. P. Smelser, Chairman (Procter &
Gamble Co.) ; George H. Gallup, Treasurer
(Young & Rubicam) ; C. H. Lang (Gen-
eral Electric Co.) ; A. Wells Wilbor (Gen.
eral Mills); L. D. H. Weld (McCann-
Erickson) ; F. B. Ryan, Jr. (Ruthrauff &
Ryan) ; A. W. Lehman, Manager.
Services Offered: CAB rates all commer-
cial network programs, daytime as well as
evening, and in addition analyzes these rat-
ings by geographical sections, income groups,
etc. It is authorized by the Association of
National Advertisers and the American Asso-
ciation of Advertising Agencies to carry on
this work which it has been doing since
March, 1930.
including the creation of contests to fit ad-
vertisers' merchandising problems. (2) Pre-
miums: premium mailing service relieves
advertisers of all detail on mailed premium
including the creation and selection of pre-
miums to meet the advertisers' exact situa-
tion.
FACT-FINDERS ASSOCIATES
444 Madison Ave., New York, N. Y.
Phone ELdorado 5-1600
President George P. Johnson
Branch Offices
367 offices in United States and Canada.
Services Offered: Advertising checking,
brand popularity surveys, consumer surveys,
checking field inventories, marketing plans,
package testing, public opinion, tabulations,
radio audience surveys, survey analyses,
trade surveys, outdoor poster and carcard
checks.
CROSSLEY, INC.
330 West 42 St., New York, N. Y.
Phone BRyant 9-5462
President Archibald M. Crossley
Services Offered: Program rating, nation-
wide or individual area studies, general mar.
keting consultants.
THE REUBEN H. DONNELLEY
CORPORATION
350 East 22nd St., Chicago, 111.
Phone Victory 3-3232
President George V. Overton
General Manager, Direct Mail Division,
D. L. Harrington
Branch Offices
305 East 45th St., New York, N. Y.
Phone MUrray Hill 4-7000
Eastern Manager, Direct Mail Division,
Herbert F. Lewis
727 Venice Boulevard, Los Angeles, Calif.
Phone Richmond 0221
Western Manager, Direct Mail Division,
William LeGore
Services Offered: (1) Contests: contest
judging service handles every detail from
pick-up of contest entries at post office to
the delivery of winners to the advertiser
FACTS CONSOLIDATED
68 Post Street, San Francisco, Calif.
Phone Garfield 4047
President Roy S. Frothington
Vice-President A. B. Mueller
Secretary Mary E. Haak
Branch Office
8268 West Norton Ave., Hollywood, Calif.
Phone Granite 6403
Manager Dorothy D. Corey
Services Offered: Monthly continuing re-
call survey of radio programs on the Pacific
coast to determine station and program pref-
erences based on personal interviews in a
properly distributed sample of radio fam-
ilies.; public opinion, consumer, product,
brand, listening, etc., surveys.
EDGAR FELIX
18 East 48th St., New York, N. Y.
Phone PLaza 5-5052
Director Edgar Felix
Chief Field Engineer L. C. Skipper
Statistician J. Murray
Services Offered: Radio coverage reports
(coverage and service areas of broadcasting
stations).
140
RESEARCH ORGANIZATIONS
ROY S. FROTHINGHAM
111 Sutter Street, San Francisco, Calif.
Phone, Douglas 2445
Services Offered: Sales and advertising
research; market and product studies; radio-
program preference surveys.
HELEN KING
17 East 48th St., New York, N. Y.
Phone, WIckersham 2-1127
Services Offered: Contest consultant, re-
search and management (i.e., judging, plan-
ning, research, statistics, etc., on contests).
HERMAN S. HETTINGER
4537 Spruce St., Philadelphia, Pa.
Phone, Evergreen 9857
Services Offered: Marketing consultancy
on broadcasting, station research, etc.
C. E. HOOPER, INC.
51 East 42nd St., New York, N. Y.
Phone, VAnderbilt 6-1500
President C. E. Hooper
Vice-President E. A. Tomsett
Manager, Radio Program Reports,
A. M. Wharfield
Manager, Station Audience Reports,
H. G. Boyd
Technical Director on Special Studies,
Dr. M. N. Chappell
Services Offered: Radio audience and list-
ening survey specialists, publishers of
monthly "Hooper Radio Reports" — (National
daytime programs, national evening pro-
grams, regional sets-in-use reports, regional
program ratings, station audience reports,
radio sales effectiveness reports, etc.)
HOOPER-HOLMES BUREAU
102 Maiden Lane, New York, N. Y.
Phone WHitehall 3-9700
Director of Research Chester E. Haring
Branch Offices
83 Offices Throughout
United States and Canada
Services Offered: Commercial research.
WALTER MANN & STAFF
Newtown, Conn.
Phone, Newtown 213
President Walter Mann
Associate Theodore Van Doom
Associate Milton MacMurray
Associate Frank Persky
Branch Office
350 Madison Ave., New York, N. Y.
Phone, MUrray Hill 2-3479
Executive-In-Charge. . . .Theodore Van Doom
Services Offered: Research, surveys, and
counsel for scientific advertising and sales
strategy for advertisers, agencies, publishers
and radio stations; editorial, circulation and
program counsel.
MARKET DATA SERVICE, INC.
7 West 44th St., New York, N. Y.
Phone, MUrray Hill 2-7462
President William Noble
Vice-President Sperry Butler
Secretary-Treasurer Walter P. Burn
Services Offered: Market data, economic
studies, media coverage studies, radio cov-
erage maps, decorative maps, economic maps,
charts, trade paper advertising, brochures,
dramatized sales presentation, complete pro-
motion plans.
IRWIN & IRWIN
1627 Locust St., St. Louis, Mo.
Phone, Sterling 4460
Manager M. C. Irwin
Services Offered: Market research.
JOINT COMMITTEE ON RADIO
RESEARCH
(cooperative A AAA, ANA & NAB survey)
420 Lexington Ave., New York, N. Y.
Phone MOhawk 4-7982
Chairman John Benson
MARKET RESEARCH CORP. OF
AMERICA
444 Madison Ave., New York, N. Y.
Phone PLaza 3-8920
President Percival White
Vice-President Pauline Arnold
Secretary-Treasurer Matilda White
Services Offered: Marketing studies for
manufacturers, publishers, radio networks and
stations; consumer and retailer surveys;
product tests; editorial content analyses for
publishers; consumer panels, etc.
Ml
RESEARCH ORGANIZATIONS
MARKET RESEARCH OF
CLEVELAND
435 Schofield Bldg., Cleveland, Ohio
Phone, CHerry 4710
Director Albert E. Strass
Assistant Director Idamae Brigman
Services Offered: Advertising surveys; ra-
dio surveys; market analysis and marketing
surveys.
PARB RESEARCH SERVICES
1526 ■ 48th Ave., San Francisco, Calif.
Phone OVerland 2935
Librarian Alice Thompson
Assistant Librarian James Wellman
Field Supervisor Charles MacDonald
Services Offered: Radio and theatrical
research of all types. Services offered in
fourteen key city offices.
NATIONAL RADIO RECORDS
347 Madison Ave., New York, N. Y.
Phone MUrray Hill 4-4351
President N. Charles Rorabaugh
Sales Manager Leon Dick
Services Offered: Spot and network radio
advertising statistics via confidential monthly
publications.
R. L. POLK & CO., INC.
354 Fourth Ave., New York, N. Y.
Phone CAledonia 5-8500
President R. L. Polk
Vice-President E. J. Loranger
Secretary-Treasurer F. R. Mixer
A. C. NIELSEN COMPANY
2101 Howard Street, Chicago, 111.
Phone, Hollycourt 6100
President A. C. Nielsen
Executive Vice-President F. K. Leisch
Executive Vice-President in Charge of
Nielsen Radio Index H. L. Rusch
Branch Office
500 Fifth Ave., New York, N. Y.
Phone, PEnnsylvania 6-7126
Executive Vice-President In Charge of
N. Y. Office J. O. Peckham
Services Offered: Market research work
including the publication of indexes on the
drug, food, liquor, radio and British busi-
ness.
PSYCHOLOGICAL CORP.
522 Fifth Ave., New York, N. Y.
Phone MUrray Hill 2-2145
Managing Director Paul S. Achilles
Director of Research Dr. Henry C. Link
Branch Office
310 S. Michigan Ave., Chicago, 111.
Phone Wabash 3880
Director A. W. Kornhauser
Executive Secretary R. N. McMurry
Services Offered: Market research.
NORTHWEST MARKETING SERVICE
610 Pence Bldg., Minneapolis, Minn.
Phone, Main 0497
Manager Aurilla Smith
Assistant Manager Naomi Emerson
Services Offered: Market and product re-
search in manufacturing, wholesaling, retail-
ing and among consumers; merchandising
plans and promotions; retail store demon-
strations, displays, sampling and cooperative
merchandising; resident investigator work.
OPINION RESEARCH
CORPORATION
90 Nassau Street, Princeton, N. J.
Phone, Princeton 1676
President Dr. Claude Robinson
Vice-President Harold Read
Vice-President Dilman M. K. Smith
Vice-President Dr. Floyd Ruch
Services Offered: Opinion sampling.
PUBLISHERS' INFORMATION
BUREAU, INC.
31 East 10th St., New York, N. Y.
Phone, STuyvesant 9-7334
President Anne R. Edgerly
Vice-President Sarah E. Barnes
Treasurer Mae B. Irving
Branch Office
333 N. Michigan Ave., Chicago, 111.
Phone, Randolph 3442
Services Offered: Records and special re-
ports of advertising in general magazines,
farm publications, and of network and spot
radio business.
RADIO REPORTS, INC.
220 East 42nd St., New York, N. Y.
Phone MUrray Hill 2-3564
President-Treasurer Edward F. Loomis
Services Offered: Provides subscribers with
digests and texts of radio news and comment.
142
RESEARCH ORGANIZATIONS
ROSS FEDERAL RESEARCH CORP.
18 East 48th St., New York, N. Y.
Phone, PLaza 3-6500
Chairman of Board-President-
Treasurer Harry A. Ross
Vice-President-General Manager
Densmore A. Ross
Vice-President-General Sales Manager
Clifford B. Ross
Vice-President Richard Ross
Director of Research William B. Shine
Secretary Frank X. Miske
Director of Advertising and Publicity
Thomas B. Ellsworth
Branch Offices
59 E. Van Buren St., Chicago, 111.
753-55 Book Bldg., Detroit, Mich.
817 Hanna Bldg., Cleveland, Ohio
1225 Grant Bldg., Pittsburgh, Pa.
606 West Wisconsin Ave., Milwaukee, Wise.
1553 Carew Tower, Cincinnati, Ohio
320 N. Meridian St., Indianapolis, Ind.
817-18 Metropolitan Bldg., Boston, Mass.
17 Court St., Buffalo, N. Y.
Market St. National Bank Bldg., Philadel-
phia, Pa.
1028 Connecticut Ave., Washington, D. C.
1807 Grand Ave., Kansas City, Mo.
3615 Olive St., St. Louis, Mo.
3723 Wilshire Blvd., Los Angeles, Calif.
963 Monadnock Bldg., San Francisco, Calif.
1904 Third Ave., Seattle, Wash.
Tower Petroleum Bldg., Dallas, Texas
903 United States National Bank Bldg., Den-
ver, Colo.
47 West South Temple St., Salt Lake City,
Utah
Rand Tower Bldg., Minneapolis, Minn.
507 Tenth St., Des Moines, la.
8 N. Third St., Memphis, Tenn.
314 Johnston Bldg., Charlotte, N. C.
206-7 Palmer Bldg., Atlanta, Ga.
90 State St., Albany, N. Y.
208 Pan American Bldg., New Orleans, La.
413 Equity Bldg., Oklahoma City, Okla.
306 S. Fifteenth St., Omaha, Nebr.
602 Porter Bldg., Portland, Ore.
Street Bldg., New Haven, Conn.
Services Offered: Market research, con-
sumer studies, radio surveys.
PAUL W. STEWART &
ASSOCIATES, INC.
9 Rockefeller Plaza, New York, N. Y.
Phone, Circle 5-5447
President Paul W. Stewart
Vice-President Arthur B. Dougall
Services Offered: Program checking; mar-
keting and advertising analysis; listener
studies.
DANIEL STARCH
420 Lexington Ave., New York, N. Y.
MOhawk 4-6624
President Daniel Starch
In Charge of Sales Charles A. Wolcott
In Charge of Production. . .T. Mills Shepard
DOROTHEA REILLY
16 East 43rd St., New York, N. Y.
Phone, VAnderbilt 6-3882
Owner Dorothea Reilly
Office Manager K. B. Weir
Secretary Evelyn Ross
Branch Office
RFD No. 2, Montgomery, N. Y.
Phone, Montgomery 5775
Services Offered: Contest management in-
cluding ideas, plans and mail; market re-
search including phone and field surveys and
product testing.
RESEARCH BUREAU OF AMERICA
280 Madison Ave., New York, N. Y.
Phone, MUrray Hill 5-8183
Director Doris Drucker
Services Offered: Consumer and dealer
surveys; radio audience measurements; in-
ventory checking; merchandising and sales
policy investigations.
ELSIE M. RUSHMORE
551 Fifth Ave., New York, N. Y.
Phone MUrray Hill 2-3053
Services Offered: Surveys for market defi-
nition; management and analysis of contests.
ELMO ROPER
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 6-7164
Executives Elmo Roper, Arthur B.
Chivvis, Carolyn W. Crusius, Robert W.
Pratt, Robert Williams.
Services Offered: Marketing research, dis-
tribution consultant, trade and consumer
studies.
143
AMERICAN ASSOCIATION
OF
ADVERTISING AGENCIES
HEADQUARTERS
420 LEXINGTON AVENUE, NEW YORK
Telephone— MOhawk 4-7982
JOHN BENSON
President
GUY C. SMITH
Vice-President
DAVID M. BOTSFORD
Secretary
OFFICERS
FREDERIC R. GAMBLE
Managing Director
ATHERTON W. HOBLER
Chairman of the Board
E. DE WITT HILL
Treasurer
L. W. MAC KENZIE
Director of Service
COMMITTEE OJM RADIO BROADCASTING
Chairman: L. T. BUSH
Compton Advertising, Inc.
630 Fifth Avenue, New York
Vice-Chairman: A. K. SPENCER
J. Walter Thompson Company
420 Lexington Ave., New York
JOHN U. REBER
J. Walter Thompson Company
420 Lexington Ave., New York
MAC WILKINS
Mac Wilkins & Cole, Inc.
Corbett Bldg., Portland, Ore.
Added Members:
C. LAWTON CAMPBELL
Ruthrauff & Ryan, Inc.
405 Lexington Ave., New York
CHARLES F. GANNON
Arthur Kudner Inc.
630 Fifth Ave., New York
CHESTER J. LaROCHE
Young & Rubicam, Inc.
285 Madison Ave., New York
EDWARD LASKER
Lord & Thomas
247 Park Ave., New York
ARTHUR PRYOR, JR.
Batten, Barton, Durstine & Osborn, Inc.
383 Madison Ave., New York
JACK SMALLEY
Batten, Barton, Durstine & Osborn, Inc.
633 Hollywood Blvd., Hollywood, Calif.
JOHN F. ARNDT
John Falkner Arndt & Co.
Lewis Tower, Philadelphia, Pa.
L. L. SHENFIELD
Pedlar & Ryan, Inc.
250 Park Ave., New York, N. Y.
R. J. SCOTT
Schwimmer & Scott
75 E. Wacker Drive, Chicago, 111.
144
nDVERTISinG
fTlOVES FORWARD
DURIRG 1940
By
John Benson
President
American Association of
Advertising Agencies
Jt S an advertising medium, radio has
^^■had a good year, and again demon-
strated its usefulness in building up sales
of merchandise as well as creating good
will. Its low cost of coverage is doubt-
less a factor, but not the only factor, in
a steadily developing use of the medium.
It has an intimate influence of its own
which continues to be productive.
From the standpoint of public opinion,
radio has also been making progress, al-
though there is still much to be done in
avoiding broadcasts to which people ob-
ject from the standpoint of good taste
and consideration for the welfare of the
American home and its children.
NAB Code
In this connection, the Code adopted
by the NAB a year and a half ago, and
applicable to commercial broadcasting
since October, 1940, has been a landmark
of improvement in helping radio to live
up to its full possibilities and discharge
its obligation for entertainment and in-
formation over the air. This was a
courageous step to take and will have
important results to the benefit of the
medium.
Advertisers and advertising agencies
are as much interested in preserving the
popularity of radio in the American home
as the broadcasters themselves are, as
no medium can create maximum good-
will which itself is lacking to any degree
in that respect.
The finer possibilities of entertainment
and education through radio are being
steadily realized and doubtless will be
improved in the future.
Research
Advertisers are learning more and more
how to use radio most effectively through
evaluation of the coverage of stations,
of listener habits, made possible by the
yardsticks defined by the Joint Com-
mittee on Radio Research. These have
given an impulse to obtaining further
knowledge about how far stations can
reach in geographic spread and with
what clarity and freedom from interfer-
ence, and how large a listening audience
is available.
The number of homes and automobiles
equipped with radio receiving sets in-
creased materially during the year:
11,000,000 new sets have been produced*
making a total of some 52,000,000 in use
throughout the land.**
We are getting more and more knowl-
edge of the relative popularity of pro-
grams as reported by the Cooperative
Analysis of Broadcasting, so that more
intelligent choice of entertainment can
be made in meeting the needs of the
public.
Progress
The news broadcasts have registered
a new high of accomplishment in report-
ing daily the events and moves of the
war abroad, with enlightening comment
by well-known reporters on the spot.
Through radio endless speeches were
heard on the election issues — by politi-
cal leaders of all parties.
On the whole it seems that the year
1940 has been one of progress and a
stepping stone to what may be done in
1941 in the way of further improvement,
both in the service radio can render the
American home and the aid it can be to
American business.
* — Estimated by Institute of Radio
Engineers.
**— Estimated by "Radio Today."
145
STANDARDS OF PRACTICE
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES
We hold that advertising agencies have an obligation not only to their clients
but to the media they employ, to the public, and to each other.
This obligation arises from mutuality of interest. The principles which govern
the discharge of this obligation are various in application; some are rooted in a
standard of honor which we all acknowledge, and others are based on the require-
ments of good business.
What is unfair in agency practice is explicitly stated in this, our Standards of
Practice.
Advertising is a business, and it must therefore operate within the framework
of competition. It is not the intention to limit the vigor of competition. Rather,
we hold that it is necessary for the health of advertising.
Certain competitive methods are condemned in this code. They are condemned
not because they are competitive, but because, if universally used, they would
tend to destroy the business of advertising.
PROFESSIONAL PRACTICE
ADVERTISING COPY
It is unsound and unprofessional for the ad-
vertising agency to prepare or handle any adver-
tising of an untruthful or indecent character, as
exemplified by the following copy practices disap-
proved in a code jointly adopted by the American
Association of Advertising Agencies and the Asso-
ciation of National Advertisers:
1. False statements or misleading exaggerations.
2. Indirect misrepresentation of a product, or serv-
ice, through distortion of details, or of their
true perspective, either editorially or pictorially.
3. Statements or suggestions offensive to public
decency.
4. Statements which tend to undermine an industry
by attributing to its products, generally, faults
and weaknesses true only of a few.
5. Price claims that are misleading.
6. Pseudoscientific advertising, including claims in-
sufficiently supported by accepted authority, or
that distort the true meaning or practicable ap-
plication of a statement made by professional or
scientific authority.
7. Testimonials which do not reflect the real choice
of a competent witness.
COMPENSATION
REBATING
The advertising agency should retain the full
amount of compensation granted by media owners
without direct or indirect rebating.
It shall be considered as rebating to supply ma-
terials for advertising on any basis that can be
considered as direct, indirect or secret rebating.
It shall also be considered as rebating to place
men in the service of the advertiser at the agency's
expense, or to assume all or part of the salary oi
any employee of the advertiser, or to pay any fee
or compensation to any one connected directly or
indirectly with the advertiser, for obtaining or hold-
ing an account. It shall also be considered as re-
bating to agree to allow cash discounts not earned.
EXTRA COMPENSATION
The advertising agency should not take from any
third party a profit, discount or commission other
than the regular agency compensation allowed by
media owners, unless disclosed to the client.
COMPETITION
SPECULATIVE MATERIALS
In view of its obligation to provide adequate serv-
ice to clients, as well as the sound business principle
of making a reasonable profit on its effort, the ad-
vertising agency should refrain from practices that
dissipate its income in any unsound or uneconomic
solicitation for new business.
It is recognized as unsound, uneconomic and un-
professional to submit speculative material in com-
petitive solicitation.
OFFERING CREDIT EXTENSION
It is unsound and uneconomic to offer extension
of credit or banking service as an inducement in
solicitation.
UNFAIR TACTICS
The advertising agency should compete on merit
and not by depreciating a competitor or his work
directly or inferentially, or by circulating harmful
rumors about him, or by making unwarranted
claims of scientific skill in judging or prejudging
advertising copy, or by seeking to obtain an account
by hiring a key employee away from the agency in
charge.
* * »
These Standards of Practice of the American
Association of Advertising Agencies are based on
the belief that sound practice is good business . . .
that confidence and respect are indispensable to suc-
cess in a business embracing the many intangibles
of agency service and involving relationships so de-
pendent upon good faith.
They express ideals which are based on a broad
experience of what has been found to be the best
advertising practice. They are feasible and prac-
tical . . . involving no restrictions which advertis-
ing agencies should not voluntarily adopt.
146
STANDARD CONDITIONS
GOVERNING CONTRACTS AND ORDERS FOR
SPOT BROADCASTING
National Association of Broadcasters
In cooperation with
American Association of Advertising Agencies
1. PAYMENT
[a]. The agency agrees to pay, and the broadcast-
ing station agrees to hold the agency solely liable
for payment, for the broadcasting covered by this
order unless expressly otherwise agreed in writing.
[b]. The agency personally agrees to pay for broad-
casting covered by this order, at the office of the
broadcasting station or of its authorized representa-
tive, on or before the last day of the month follow-
ing that in which the broadcasting is done unless
otherwise stipulated on the face of this order; or,
when cash discount is deducted but payment date
not specified on the station's rate card, on the
fifteenth of the month following.
[c]. In all cases date of payment is material and
unless otherwise stipulated the postmark date on
the envelope properly addressed Ito the broadcast-
ing station or to its representative shall be con-
sidered the date when payment was made.
[d] . Station's invoices for broadcasting covered by
this order shall be in accordance with the station's
log and shall so state on each such invoice.
[e]. Invoices should be rendered not less often
than monthly.
[f]. The station reserves the right to cancel the
order at any time upon default by the agency in
the payment of bills, or other breach, or in the
event of any material violation on the part of the
agency of any of the conditions herein named; and
upon such cancellation all broadcasting done here-
under and unpaid shall become immediately due and
payable. In case of delinquency in payments or
impaired credit the station shall have the right to
change the requirements as to terms of payment
for further broadcasting under this order as it
may see fit.
2. TERMINATION
[a]. This agreement may be terminated by either
party by giving the other two weeks' notice, unless
otherwise stipulated on the face of this order. If
the agency terminates the agreement it will pay
the station according to the station's published
rates for the lesser number of periods, for all
services previously rendered by the station. If the
station terminates the agreement; either, the agency
and the station will agree on a satisfactory substi-
tute day or time at the rates in effect at the time
this agreement was made, or, the agency will pay
the station according to the rates specified herein,
for all services previously rendered by the station;
that is, the agency shall have the benefit of the
same time discounts which the agency would have
earned had it been allowed to complete the order.
In the event of such termination, neither party
shall be liable to the other party otherwise than as
specified in this paragraph.
3. INABILITY TO BROADCAST
[a]. Should the station, due to public emergency
or necessity, legal restriction, Act of God, or at
the direction of Federal, State or Municipal au-
thorities or for any other reason beyond the con-
trol of the station, be unable to broadcast one of
the agency's programs at the time specified, the
station shall not be liable to the agency for dam-
ages but will communicate with the agency as far
in advance as possible. The agency will then either
agree with the station on a satisfactory substitute
time for the broadcast, or, if no such agreement
can be reached, the broadcast will be considered as
cancelled, without affecting the rate shown on this
order. In the event of such cancellation or post-
ponement, the station will make, if approved by
the agency, a suitable courtesy announcement as
to the reason for cancellation or postponement, and
as to any substitute time agreed upon.
[b]. If interruptions occur during the entertainment
portion of the broadcast, credit shall be given by
the station at the pro rata rate for such interrup-
tions of one minute or more duration. If interrup-
tions occur during the commercial announcement
portion of the broadcast, credit shall be given by
147
the station in the same proportion to the total sta-
tion time charge which the omitted commercial
announcement portion bears to the total commercial
announcement in the program. If the interruption
equals or exceeds 50% of the total program time
the station shall defray a pro rata share of the live
talent costs, unless the interruption is due to an
Act of God, public emergency or legal restriction.
4. SUBSTITUTION OF SUSTAINING PRO
GRAM OF PUBLIC IMPORTANCE
[a]. The station shall have the right to cancel any
broadcast covered by this order and substitute a
sustaining program of such outstanding public
importance that failure to broadcast same would
work injury alike to the station and the advertiser.
In such case, the station will notify the agency as
far in advance as possible, and the agency and the
station will agree on a satisfactory substitute day
or time for the broadcast, or, if no such agreement
can be reached, the broadcast will be considered as
cancelled without affecting the rates or rights
shown on this order. In the event of such can-
cellation or postponement, the station will make, if
approved by the agency, a suitable courtesy an-
nouncement as to the reason for cancellation or
postponement and as to any substituted time agreed
upon. In the event of such replacement, when the
station notifies the agency less than two weeks in
advance of broadcast, the station shall reimburse
the agency any non-cancellable cost of live talent.
5. RATES
[a]. It is agreed that the rate named in this order
is the lowest rate made by the station for like serv-
ices and that if at any time during the life of this
order the station makes a lower rate for the same
services, this order shall be completed at such lower
rate from that date.
[b]. All rates shall be published. There shall be
no secret rates, rebates or agreements affecting
rates. All rates shall be furnished agencies if re-
quested.
[c]. If this order is continued without interruption
beyond the time specified the additional broadcasts
shall be considered part of this order and the same
rate shall apply until any lower rate prevailing at
the time this agreement is made shall have been
earned; and then this lower rate shall apply to the
whole order. It is agreed, however, that this pro-
vision shall not cover a service rendered by the
station later than one year from the date of the first
broadcast, unless specifically agreed.
6. PROGRAMS
[a]. The order for station time includes the services
of the technical staff and of a regular staff an-
nouncer. Other talent and services are covered by
the program charge in this order which is subject to
change by the agency with the consent of the
station.
[b]. Should the station fail to receive program ma-
terial seven days in advance of the broadcast it
shall so notify the agency. Subsequent to this
notification, if the station fails to receive the pro-
gram material in time for the broadcast, if th«
programs are transcriptions, the station shall, fol-
lowing first broadcast, repeat a previous program
unless otherwise instructed, or unless program is
one of a seies, in which case the station shall have
the right to announce the name, address and busi-
ness classification of the advertiser, produce a cred-
itable program and make regular charge for station
time and reasonable talent charge to the agency. If
the programs are produced locally it shall, following
first broadcast, repeat the commercial announcement
of the preceding broadcast, using the agreed talent
unit.
[c]. Except as otherwise hereinafter expressly pro-
vided the agency will save the station harmless
against all liability for libel, slander, illegal compe-
tition or trade practice, infringement of trade marks,
trade names or program titles, violation of rights
of privacy and infringement of copyrights and pro-
prietary rights, resulting from the broadcasting of
the programs herein provided for in the form fur-
nished or approved by the agency. Such indemnity
shall not apply to the musical compositions per-
formed in non-dramatic form, the unrestricted right
to perform which is licensed by AS CAP, provided
the agency shall have at least one week prior to
each broadcast submitted to the station in writing
in duplicate a correct list of the titles of names of
composers and copyright owners appearing on the
published or unpublished copies of the musical com-
positions to be used on the said programs. The
station agrees, however, to save the agency harm-
less against all liability where the programs are pre-
pared and produced both as to artists and program
content by the station excepting only such liability
as may result from the broadcasting of the com-
mercial credits and other material as furnished or
approved by the agency.
[d] . Programs prepared by the agency are subject
to the approval of the station management both as
to artists and to program content.
7. GENERAL
[a]. This order is subject to the terms of licenses
held by the parties hereto and is also subject to all
Federal, State and Municipal laws and regulations
now in force, or which may be enacted in the future.
[b] . The rights under this order shall not be trans-
ferable to another advertiser than the one specified
in this order unless the consent of the station has
been obtained.
[c] . In dealing with agencies, the station shall fol-
low a uniform policy to avoid discrimination.
[d]. The agency agrees that it will not rebate to
its client any part of the commission allowed by
the station.
[e] . The failure of the station or of the agency to
enforce any of the provisions herein listed with re-
spect to a breach thereof in any one instance shall
not be construed as a general relinquishment or
waiver under this agreement and the same shall
nevertheless be and remain in full force and effect.
Copyright, 1933, A.A.A.A.
148
ADVERTISING
* AGENCIES .v
The following listing includes agencies placing network and
important spot business during 1940 as well as those handling the
larger local accounts.
Key to Symbols of Membership and Recognition Abbreviations
AAAA . . * American Association of Advertising Agencies
ABP . . . Associated Business Papers
ANPA . . . American Newspaper Publishers9 Association
NOAB . . . National Outdoor Advertising Bureau
PPA . . . Periodical Publishers* Association
PRB . . . Pacific Recognition Bureau
SAAA . . . Southwestern Association of Advertising
Agencies
SNPA . . . Southern Newspaper Publishers' Association
ADVERTISERS BROADCASTING
CO.
117 West 46th St., New York, N. Y.
Phone BRyant 9-1176
Officers
President Z. H. Rubinstein
Treasurer M. Keilson
ADVERTISING-BUSINESS CO.
1213 Throckmorton St.
Fort Worth, Texas
Phone 3-2421
SNPA— ABP— APA
Officers
Directing Manager Thomas L. Yates
Radio Production Manager. . .A. E. Hubbard
ADVERTISING, INC.
1523-29 Central National Bank Bldg.,
Richmond, Va.
Phone 32800 & 32809
ANPA— SNPA— APA
First Advertising Agency Group
Officers
President J. Lynn Miller
Vice-President M. T. Miller
Secretary-Radio Director. .. .A. G. Smithers
Art Director M. F. Riggs
Production Manager Aubrey F. Watson
Office Manager Mildred Valentine
Radio Accounts Placed — Southern Dairies,
R. F. & P. Railroad, Richmond Maid Mfg.
Co., Henry R. Haase Furs, The Young Men's
Shop.
AIRCASTERS, INC.
423 New Center Bldg.
Detroit, Mich.
Phone Trinity 1-2552
ABP— ANPA
Officers
President S. G. Boynton
Vice-President L. C. Boynton
Vice-President Gordon B. Castle
Secretary J. Burbank
Radio Accounts Placed — American Writ-
ing Machine Co., Sin-O-Vac, Association of
Osteopathic Physicians, Phillips Petroleum
Co., Motor City Speedway, Crowley-Milner
& Co., Sears Roebuck & Co., Berea Taber-
nacle Pentecostal Church, Detroit Bible Class,
Wesley Radio League, Chicago Evangelistic
Institute, Thomas Brosthers Flying Service,
Wayne Oakland Bank, Demery's.
149
ADVERTISING AGENCIES
THE AITKIN-KYNETT COMPANY
1400 South Penn Square
Philadelphia, Pa.
Phone Rittenhouse 7810
AAAA — ABC — NOAB — ABP — ANPA
APA — PPA
Officers
Senior Partner-Radio Director. .H. H. Kynett
Partner A. K. Aitkin
Partner M. E. Goldman
Radio Accounts Placed — Stephano Bros.
R. H. ALBER COMPANY
458 Chamber of Commerce Bldg.,
Los Angeles, Calif.
Phone Prospect 3331
ANPA
President R. H. Alber
Radio Accounts Placed — Gospel Broadcast-
ing Association. Young People's Church of
the Air, Hudson-Terraplane Sales Corp.
(South California Division).
ALLEN, HEATON 6 McDONALD,
INC.
1001 Enquirer Bldg., Cincinnati, Ohio
ABP— ANPA— PPA
Officers
President Douglass M. Allen
Vice-President Ralph Heaton
Vice-President Donald McDonald
Secretary Josephine L. Quigley
Treasurer Templeton Briggs
ALLEN & REYNOLDS, INC.
833 Insurance Bldg.
Omaha, Nebr.
Phone At. 4445
Officers
President-Treasurer Earl Allen
Vice-President-Secretary. .Milton H. Reynolds
Vice-President Richard Cole
Radio Director Harold Roll
ANDERSON, DAVIS & PLATTE, INC.
1270 Sixth Ave., New York, N. Y.
Phone COlumbus 5-4868
PPA — ANPA
Officers
President T. H. Anderson, Jr.
Executive Vice-President A. F. Platte
Vice-President H. H. Smith
Secretary-Treasurer H. L. Ives
Radio Accounts Placed — Bell & Co.
ANIOL & AULD, ADVERTISING
Smith Young Tower, San Antonio, Texas
Phone Fan. 9148
ABP— APA— SNPA
Personnel
Claude B. Aniol
Orrin C. Auld
Marshall Roland
Erin McGary
Radio Accounts Placed — Southern Steel
Co., Guaranty Finance Co., St. Anthony Ho-
tel, A. B. Poe Motor Co., Edwards Appli-
ance Co., George Mueller Motors.
AUBREY, MOORE & WALLACE, INC.
21)0 N. Michigan Ave., Chicago, 111.
Phone Randolph 0830
ANPA — ABP — PPA — APA
Officers
President James T. Aubrey
Vice-Presidents John C. Moore,
L. T. Wallace, John J. Finlay, L. O.
Wilson
Radio Time Buyer-Production. John H. North
Radio Accounts Placed — Campana Sales
Co., Chicago Motor Club, Chicago Solvay
Coke Co., International Harvester Co.,
Creamette Co., Williamson Candy Co.,
Mcllhenny Co.
•
N. W. AYER & SON, INC.
West Washington Square, Philadelphia, Pa.
Phone Lombard 0100
ANPA — PPA — ABP
Officers
President H. A. Batten
Executive Vice-President. .Gerold M. Lauck,
Clarence L. Jordon
Vice-President In Charge of Radio,
H. L. McClinton
Assistant H. C. Sanford
Business Manager Robert Collins
Chief Time Buyer T. J. McDermott
Talent N. E. Keesely
Copy Chief James E. Hanna
Program Promotion Russell E. Pierce
Branch Offices
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 6-0200
Vice-President Edward R. Dunning
Vice-President in Charge of Radio,
H. L. McClinton
Statler Office Bldg., Boston, Mass.
Phone Hubbard 4970
Manager E. Craig Greiner
135 S. LaSalle St., Chicago, 111.
Phone Randolph 3456
Vice-President Sterling E. Peacock
Radio Department Head Burke Herrick
150
ADVERTISING AGENCIES
235 Montgomery St., San Francisco, Calif.
Phone Sutter 2534
Vice-President Carl J. Eastman
Penobscot Bldg., Detroit, Mich.
Phone Randolph 3800
Vice-President Frank L. Scott, Jr.
80 Richmond St. West, Toronto, Canada
Phone Adelaide 6156
Vice-President John F. Graydon
Radio Accounts Placed — American Export
Lines, Atlantic Refining Co., Bell Telephone
System, Paul F. Beich Co., Bovril of Amer-
ica, Inc., Clicquot Club Co., Farnsworth
Television & Radio Corp., Fisher Schools,
Frank H. Fleer Corp., J. B. Ford Co., Golden
State Co., Goodyear Tire & Rubber Co.,
Hawaiian Pineapple Co., Dr. Hess & Clark,
Inc., Illinois Bell Telephone Co., Jersey Ice
Cream Co., Kirkman & Son, Inc., Phila-
delphia Coke Co., Thomas D. Richardson,
Russell-Miller Milling Co., Sheffield Farms
Co., Supplee- Wills-Jones Co., United Air
Lines, Webster-Eisenlohr, Inc.
•
BADGER & BROWNING
75 Federal St., Boston, Mass.
Phone Liberty 3364
ANPA— ABP— PPA— APA
Officers
President J. L. Badger
Treasurer F. S. Browning
Vice-Presidents C. P. Parcher,
J. Paul Hoag, L. C. Keyes
Affiliated Agency
Badger & Browning & Hersey
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 7-3720
President R. W. Hersey
Time Buyer H. W. Mallison, Jr.
Radio Accounts Placed — American Chicle
Co., First National Stores, New England
Confectionery Co., Boston Consolidated Gas
Co.
BADGER AND BROWNING
& HERSEY, INC.
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 7-3720
ANPA — PPA — ABP
Officers
President R. W. Hersey
Chairman of Board J. L. Badger
Treasurer F. S. Browning
Radio Director Mrs. Marjorie de Mott
Time Buyer H. W. Mallinson, Jr.
Affiliated Agency
Badger & Browning
75 Federal St., Boston, Mass.
Phone Liberty 3364
Radio Account Placed — American Chicle
Co.
WILLIAM BLAIR BAGGALEY, INC.
8 South Michigan Ave., Chicago, 111.
Phone STate 2154
Officers
President W. B. Baggaley
Treasurer P. G. Heldman
Secretary H. H. Hammer
•
BARLOW ADVERTISING AGENCY,
INC.
309 Starrett-Syracuse Bldg., Syracuse. N. Y.
Phone 3-0131
APA — PPA — ABP
Officers
President E. S. Barlow
Vice-President E. S. Crawford
Vice-President H. H. Goodhart
Secretary E. V. Cole
Production Manager I. M. Smith
Copy Chief J. J. Hines
Art Director H. C. Millard
Radio Manager J. R. Coleman
Radio Accounts Placed — Dairymen's League
Co-operative Association, Inc., Procino &
Rossi. #
BARRONS ADVERTISING CO.
Kirkwood Bldg., McGee at 18th,
Kansas City, Mo.
Phone HArrison 7730-1
Officers
President & Treasurer M. J. Barrons
Vice-President Wheeler Godfrey
Secretary A. W. Durrin
Radio Dept. Heads Frank H. Little,
Jas. Harper
Radio Accounts Placed — Zerbst Pharmacal
Co., Seidlitz Paint & Varnish Co., Diesel
Power Engineering School, Manor Baking
Co., Chevrolet Dealers of Kansas City, Amer.
ican Royal Live Stock Show, The Sodiphene
Co., Atlas Burner Co.
•
BASS-LUCKOFF, INC.
Lafayette Bldg., Detroit, Mich.
Phone Randolph 0707
Officers
President Louis Bass
Vice-President Louis H. Luckoff
Radio Account Placed — Detrola Corp.
•
TED BATES, INC.
630 Fifth Avenue, New York, N. Y.
Phone Circle 6-9700
AAAA — ANPA — PPA
Officers
President-Treasurer Theodore L. Bates
Vice President-Secretary. .Thomas J. Carnese
Vice-President Thomas Buechner
151
ADVERTISING AGENCIES
Director of Media-
Asst. Secretary Edgar Small
Time & Space Buyer Alman Taranto
Assistant Treasurer Carlos Justiz
Radio Director Jack Runyon
Assistant Radio Director Cecil Secrest
Radio Accounts Placed — Colgate-Palmolive-
Peet Co. (Colgate Dental Cream, Octagon
Soap Products, Palmolive Shave Cream) ;
Continental Baking Co.
•
BATTEN, BARTON, DURSTINE &
OSBORN, INC.
383 Madison Ave., New York, N. Y.
Phone Eldorado 5-5800
AAAA
Officers
Chairman of Board William H. Johns
President Bruce Barton
Chairman of Executive Committee-
Treasurer F. R. Feland
Executive Vice-President Alex F. Osborn
Secretary F. M. Lawrence
Vice-President-Director of Radio,
Arthur Pryor, Jr.
Radio Producers and Writers,
William Spier, Homer Flickett, David
White, Kenneth Webb, Frank Linder, C.
M. Underhill, Kirk Alexander, John
Driscoll, Kay Winn.
Business Manager,
Radio Dept C. E. Midgley, Jr.
Branch Offices
919 N. Michigan Ave., Chicago, 111.
Phone Superior 9201
Vice-President R. B. Barton
Rand Bldg, Buffalo, N. Y.
Phone Cleveland 7915
Vice-President Stanley P. Irwin
Grant Bldg., Pittsburgh, Pa.
Phone Grant 8060
Vice-President Leon D. Hansen
178 Tremont St., Boston, Mass.
Phone Hubbard 0430
Vice-President Francis W. Hatch
Northwestern Bank Bldg., Minneapolis, Minn.
Phone Atlantic 4575
Vice:President John C. Cornelius
1515 Terminal Tower, Cleveland, Ohio
Phone Prospect 3621
Vice-President C. L. Davis
404 Guaranty Bldg., Hollywood, Calif.
Phone Hollywood 7337
Manager Jack Smalley
Russ Bldg., San Francisco, Calif.
Phone Garfield 1017
Manager R. L. Hurst
Radio Accounts Placed — American Cran-
berry Exchange, American Unitarian, Amer-
ica First Committee, Archer Daniels Mid-
land Company, Armstrong Cork Co., Baskin
Clothing, Berwind Fuel Co., Borden Co.,
Boston Edison Co., Boston Globe, Broadway-
Hollywood Department Stores, Brown & Wil-
liamson Tobacco Corp., Cream of Wheat,
L. S. Donaldson Co., P. Duff & Sons, E. I.
Du Pont de Nemours & Co., Inc., Ethyl Gaso-
line Corp., Fenn Bros., Fort Pitt Brewing
Co., Fruit Dispatch Co., Gamble Stores, Gen-
eral Baking Co., General Electric, Griese-
dieck Bros. Brewing Co., Hoffman Beverage,
Geo. A. Hormel & Company, Household
Finance Corp., Leisy Brewing Co., Lyon Van
& Storage Co., Marine Trust Co., Minneap-
olis Brewing Co., Mutual Savings Bank Assn.
of Massachusetts, Nehi Corp., N. Y. Tele-
phone Co., Penick & Ford, Ltd., Remington
Rand, Inc., Royal Crown Bottling Co., Sat-
urday Evening Post, F. & M. Schaefer Brew-
ing, Servel, Inc., Southern New England Tel-
ephone Company, Sportsmen's Service Bu-
reau, Tennessee Coal, Iron & R.R. Co., Wil-
liam Underwood Company, U. S. Steel Corp.,
Waitt & Bond, Inc.
BRACE BEEMER, INC.
RADIO ADVERTISING
2180 E. Milwaukee, Detroit, Mich.
Phone Madison 3363
President & Director of Radio. Brace Beemer
Vice-President B. B. O'Brecht
Secretary- Treasurer K. S. Carrick
BENNETT, WALTHER &
MENADIER, INC.
234 Boylston St., Boston, Mass.
Phone Kenmore 3820
Officers
President Nelson Bennett
Vice-President Arthur M. Menadier
Vice-President Frederick P. Walther, Jr.
Treasurer Royal W. Leith
Secretary Dorothy Dodge
Production Manager Selden M. Loring
Radio Accounts Placed — Washburn Candy
Co., Hudson Coal Co., Massachusetts Wharf
Coal Co., Quality, Inc., Reliable Flour Co.
BENTON AND BOWLES, INC.
444 Madison Ave., New York, N. Y.
Phone WIckersham 2-0400
AAAA — ANPA — PPA — ABP
ABC — NOAB — APA
Officers
Chairman of Board Chester B. BowUf
President Atherton W. Hoblcr
152
ADVERTISING AGENCIES
Vice-President-General Manager,
James G. Rogers, Jr.
Vice-President & Director of Radio,
Tom Revere
Branch Offices
Equitable Bldg., Hollywood, Calif.
Phone Hillside 9151
Production Head Mann Holiner
Radio Accounts Placed — General Foods
Corp. (Maxwell House Coffee, Diamond
Crystal Salt, Huskies, Post Toasties, Post's
Bran Flakes) ; Best Foods, Inc. (Nucoa) ;
Prudential Insurance Co., Dr. Pepper Co.,
Hudnut Co.
•
BERMINGHAM, CASTLEMAN &
PIERCE, INC.
136 East 38th St., New York, N. Y.
Phone Lexington 2-7550
ANPA — PPA — NO AB — APA
Officers
President Arch Bermingham
Executive Vice-President Stewart Wark
Vice-President Col. Meade Wildrick
Secretary-Treasurer Winston H. Hagen
Radio Director George C. Castleman
Radio Accounts Placed — Griffin Manufac-
turing Co., Inc.; Cpnti Products Corp., Frank
H. Lee Co., Roma Wine Co., O'Sullivan Rub-
ber Co., A. Schreter & Sons.
GEORGE BIJUR, INC.
9 Rockefeller Plaza, New York, N. Y.
Phone Circle 6-6330
ABP — ANPA — PPA
Officers
Radio Director George Bijur
Radio Accounts Placed — Mutual Broadcast-
ing System, Radio Station WOR.
THE BIOW CO., INC.
9 Rockefeller Plaza, New York, N. Y.
Phone Circle 6-9300
ANPA — PPA — ABP
Officers
President and Treasurer. .. .Milton H. Biow
Secretary Anna Hauptman
Director of Radio Regina Schuebel
Dramatic Radio Director Jack Johnstone
Radio Accounts Placed — Bulova Watch
Co., Joe Lowe Corp., Philip Morris & Co.,
Revelation Tobacco, Bond Street Tobacco,
Postal Telegraph & Cable Co., Westfield
Watches, Eversharp, Inc.
•
BLACKETT-SAMPLE-HUMMERT, INC.
221 N. La Salle St., Chicago, 111.
Phone Dearborn 0900
ABP— ANPA— APA— PPA— ABC— NO AB
Officers
President-Director H. M. Dancer
Vice President-Director J. G. Sample
Vice President-Director Hill Blackett
Director H. N. Pritchard
Assistant to President Paul Keenan
Vice-Presidents Lucius A. Crowell,
Marvin Harms, Homer McKee, L. D.
Milligan, O'Neill Ryan Jr., Robert M.
Wenban
Secretary J. R. Lieber
Space Buyer Jack Loucks
Radio Time Buver J. James Neale
Branch Offices
247 Park Ave., New York, N. Y.
Phone WIckersham 2-2700
Officers
Vice President-Director. .E. Frank Hummert
Vice-Presidents Anne Hummert,
Maurice H. Bent, George G. Tormey
Radio Accounts Placed — Affiliated Prod-
ucts, Inc., American Automobile Insurance
Co., Anacin Co., Bayer Co., Bi-So-Dol Co.,
A. S. Boyle Co., Continental Illinois National
Bank & Trust Co., Cudahy Packing Co., F.
& F. Laboratories, General Mills, Inc., Knowl-
ton Danderine Co., Kolynos Co., Midway
Chemical Co., Morton Salt Co., Mystic Lab-
oratories, Parker Pen Co., Chas. H. Phillips
Chemical Co., Procter & Gamble Co., Public
Health Institute, The Pullman Co., Sears,
Roebuck & Co., A. E. Staley Mfg. Co., Ster-
ling Products Co., The Wander Co., R. L.
Watkins Co., Wyeth Chemical Co.
•
THE BLAINE THOMPSON CO.
321 West 44th St., New York, N. Y.
Phone Circle 6-0170
ANPA — PPA
Officers
President-Treasurer Myer Lesser
Vice-President John J. Shubert, Jr.
Assistant Secretary G. L. Surrey
Art Director James A. Lannon
Production Manager J. Adams
Radio Director Mario Lewis
Branch Office
234 West 44th St., New York, N. Y.
Phone CHickering 4-6169
BOTSFORD, CONSTANTINE &
GARDNER
115 SW 4th, Portland, Oregon
Phone Atwater 9541
AA AA — ANPA — PPA — ABP
APA — NOAB
Officers
President David M. Botsford
Treasurer Merle W. Manly
Secretary Frankie Coykendall
153
ADVERTISING AGENCIES
Vice-Presidents C. P. Constantine,
Stanley G. Swanberg, John H. Weiser,
Ray Andrews, Frankie Coykendall, Merle
W. Manly.
Branch Offices
814 2nd Ave. Bldg., Seattle, Wash.
Phone Elliott 3523
Vice-President C. P. Constantine
350 Russ Bldg., San Francisco, Cal.
Phone Exbrook 7565
Vice-President Stanley G. Swanberg
323 Petroleum Securities Bldg.,
Los Angeles, Cal.
Phone Prospect 0206
Vice-President John H. Weiser
Radio Accounts Placed — Tillamook County
Creamery Association, Gilmore Oil Co., Mac-
Fralane Candy Co., Chemicals, Inc., Rose-
field Packing Co., California Grown Sugar
Group, Davidson Baking Co., First Federal
Saving & Loan Association, Pobt Investment
Co., Sego Mills, Santiseptic Co.
BRISACHER, DAVIS AND STAFF
310 Crocker Bldg., San Francisco, Calif.
Phone Garfield 0276
ANPA — APA — PPA
Officers
President Emil Brisacher
Vice-President Robert J. Davis
Account Executive Charles H. Gabriel
Branch Offices
Petroleum Securities Bldg., Los Angeles, Cal.
Phone Prospect 9368
Robert J. Davis, Louise Ludke,
Vernon Wosnick
Radio Accounts Placed — Acme Breweries,
Tea Garden Products, Albert Samuels & Co.,
Peter Paul, Inc., S & W Fine Foods, Cali-
fornia Conserving Co., Van Camp Sea Food
Co., Challenge Cream & Butter Association,
"I Want a Divorce" Cooperative Programs.
BROOKE, SMITH, FRENCH &
DORRANCE, INC.
82 Hancock Ave., East, Detroit, Mich.
Phone Columbia 0860
347 Madison Ave., New York, N. Y.
Phone Murray Hill 6-1800
AAAA — ANPA — PPA — ABP
APA — NOAB
Officers
Chairman of Board Sturges Dorrance
President Willard S. French
Executive Vice-President Guy C. Smith
Vice President-
Treasurer Charles W. Brooke
Vice President-
Secretary H. H. Ohlmacher
Vice-Presidents H. M. Overstreet,
Henry E. Pengel, Jr., Charles C. Kahlert,
C. C. Wilmot, J. G. Williams, Walter C.
Ayers
Manager, Media Dept Herbert R. Bayle
Production Managers Fred P. Zick,
John A. Cremer
Director of Research Walter C. Ayers
Director of Radio H. H. Ohlmacher
Radio Accounts Placed — Detroit: Goebel
Brewing Co., Hudson Motor Car Co., Auto-
mobile Club of Michigan. New York: State
of Maine, Church & Dwight, Christmas Club.
D. P. BROTHER & CO., INC.
General Motors Bldg., Detroit, Mich.
Phone Trinity 2-8250
AAAA — ANPA — PPA
Officers
President D. P. Brother
Vice President-Treasurer C. Hatch, Jr.
Secretary E. M. Reitz
Radio Time Buyer C. Georgi, Jr.
Radio Account Placed — Oldsmobile Divi-
sion of General Motors Sales Corp.
•
FRANKLIN BRUCK ADVERTISING
CORP.
RKO Bldg., Rockefeller Center,
New York, N. Y.
Phone Circle 7-7661
ANPA — PPA — APA
Officers
President Franklin Bruck
Secretary and Radio
Director M. J. Kleinfeld
Treasurer Mort Heineman
Radio Production A. Funt
Research Director Jules Nathan
Radio Accounts Placed — North American
Accident Insurance Co., Manhattan Soap
Company, The Sitroux Co., Remington-Rand,
Inc., Simplicity Patterns, Inc., Johnson Candy
Co., Parkehouse Candy Co.
BUCHANAN & COMPANY, INC.
1501 Broadway, New York, N. Y.
Phone MEdallion 3-3380
AAAA — ANPA — PPA — ABP — SNPA
Officers
Chairman of Board Joseph A. Hanff
President T. S. Buchanan
Secretary-Treasurer L. J. Seeger
Executive Vice-President A. O. Dillenbeck
Vice-President A. E. Bonn
Vice-President John Hertz, Jr.
Radio Director Paul Munroe
Assistant Director Robert Salter
Branch Offices
919 No. Michigan Ave., Chicago, 111.
Phone Superior 3047
154
ADVERTISING AGENCIES
Vice-President George Enzinger
427 West 5th St., Los Angeles, Cal.
Phone Michigan 2156
Vice-President Fred M. Jordan
Radio Accounts Placed— The Texas Co.,
Royal Typewriter Co., Paramount Pictures,
Inc., The B. F. Goodrich Co.
LEO BURNETT COMPANY, INC.
360 North Michigan Ave., Chicago, 111.
Phone Central 5959
AAAA — ANPA — PPA — APA
Officers
President and Treasurer Leo Burnett
Executive Vice-President R. N. Heath
Secretary-Treasurer E. Ross Gamble
Vice-President DeWitt O'Kieffe
Vice-President Frank Smith
Vice-President R. N. Heath
Radio Accounts Placed — Pure Oil Co.
BYER & BOWMAN
ADVERTISING AGENCY
203 East Broad St., Columbus, Ohio
Phone Main 3276
ABP — ANPA — PPA
Partners
Herbert Byer
Gus K. Bowman
Joel M. Burghalter
Radio Accounts Placed — The Ohio Oil Co.,
Ohio Seed Improvement Association, Moores
& Ross, Capital City Laundry-Cleaners.
HAROLD CABOT & CO.
24 Milk St., Boston, Mass.
Phone HANcock 7690
AAAA
Officers
President-Treasurer Harold Cabot
Executive Vice-President. Henry W. Patterson
Vice-President Donald D. Douglass
Vice-President John E. Kennedy
Secretary Richard Holland
Assistant Treasurer Eveleth R. Todd
Radio Accounts Placed — H. P. Hood &
Sons, Boston & Maine Railroad, The James
Hanley Co., Massachusetts Republican State
Committee, S. S. Pierce Co.
•
CAHN, MILLER & NYBURG, INC.
413 N. Charles St., Baltimore, Md.
Phone Vernon 4411
Officers
President Louis F. Cahn
Vice-President-Treasurer. . . .C. LeRoy Miller
Secretary Robert Nyburg
Account Executive E. Lyell Gunts
Radio Accounts Placed — Chatham Home-
spun Suits, Homeland Tailors, Inc., Jarman
Motors, Baltimore Milk Dealers, Gibbs &
Co., Maryland Publicity Commission, Elite
Laundry, H. B. Davis Co., Burke-Savage Co.
CAMPBELL-EWALD CO.
General Motors Bldg., Detroit, Mich.
Phone Trinity 2-6200
AAAA — ANPA — ABP — PPA
Officers
President Henry T. Ewald
Executive Vice-President R. H. Crooker
Vice-Pres. & Gen. Mgr W. W. Lewis
Vice President-Media Director. J. J. Hartigan
Radio Executive G. C. Packard
Branch Offices
714 W. Olympic Blvd., Los Angeles, Calif.
Phone Prospect 1275
Manager Steven S. Arnett
1709 Central Tower Bldg,
San Francisco, Calif.
Phone Douglas 5670
Manager R. V. Dunne
230 N. Michigan Ave.,
Central 1946
Chicago, 111.
Manager M. S. Charlton
•
CAMPBELL-EWALD COMPANY OF
NEW YORK, INC.
1230 Sixth Ave., New York, N. Y.
Phone Circle 7-6383
AAAA — ABP — ANPA — PPA
NOAB — ABC
Officers
Chairman of Board H. T. Ewald
President & General Manager. F. D. Richards
Treasurer Duane W. Beurmann
Secretary L. B. Dudley
Vice-President W. W. Lewis
Vice-President W. E. Blodgett
Director of Radio Kenneth Young
Radio Continuity Writer Vernon Welsh
Branch Offices
1214 19th St., N.W., Washington, D. C.
Phone Metropolitan 5670
Manager Emmett Deady
Radio Accounts Placed — The Paton Corp.,
General Motors Acceptance Corp., Purity
Bakeries Corp., U. S. Rubber Co.
CECIL & PRESBREY, INC.
247 Park Ave., New York, N. Y.
Phone WIckersham 2-8200
AAAA — ANPA — PPA — ABP
Officers
Chairman of Board Charles Presbrey
President James M. Cecil
Secretary-Treasurer Luther Wait
Vice-President Edward B. Noakes
Manager, Radio Dept Edward Tompkins
Radio Production Henry Souvaine, Inc.
Branch Office
228 North LaSalle St., Chicago, 111.
Phone Central 5255
Manager Edwin C. Olson
155
ADVERTISING AGENCIES
Radio Accounts Placed — Booth Fisheries,
Cunard White Star Lines, G. Washington
Coffee Co., Nestles Chocolate Co., Regal
Shoe Co., Art Metal Works, Inc.
•
C. P. CLARK, INC.
2411 West End Ave., Nashville, Tenn.
Phone 7-6602
ABP — ANPA — PPA — SNPA — NOAB
First Advertising Agency Group
Officers
President-In Charge of Radio. . . .C. P. Clark
Executive Vice-President, Herbert Armstrong
Secretary-Treasurer D. G. Goodwin
Branch Office
910 Norris Bldg., Atlanta, Ga.
Phone Walnut 6341
Executive-in-Charge F. G. Storey
THE CLEMENTS COMPANY, INC.
1601 Chestnut St., Philadelphia, Pa.
Phone Rittenhouse 0236
Officers
President-Treasurer I. W. Clements
Vice-President-Secretary. . .E. D. Masterman
Director of Radio A. West
•
COMPTON ADVERTISING, INC.
630 Fifth Ave., New York, N. Y.
Phone Circle 6-2800
AAAA
Officers
President Richard Compton
Executive Vice-President Trell Yocum
Secretary-Treasurer Leonard T. Bush
Vice-Presidents Leonard T. Bush,
Alfred Stanford, Robert Holbrook,
Chauncy Landon, Gordon Aymar, Craig
Davidson.
Vice-President-Director of Radio,
John E. McMillin
Radio Time Buyers William Maillefert,
Frank B. Kemp
Branch Offices
Gwynne Bldg., Cincinnati, O.
Manager Robert Marsh
Assistant Manager Mary Wright
221 N. La Salle St., Chicago, 111.
Phone State 8747
Radio Account Placed — Procter & Gamble
Co. (Ivory Soap, Ivory Flakes, Crisco, P. &
G. Naptha Soap, Fluffo, Ivory Snow, Barsalou
Soap, Duz), Wheatena Corp.
COOLIDGE ADVERTISING CO.
308-315 Insurance Exchange, Des Moines, la.
Phone 3-5195
AAAA — ABP — ANPA — PPA — APA
Officers
President Paul Blakemore
Vice-President Henry Kroeger
Production Manager Robert H. Morgan
COWAN & DENGLER, INC.
527 Fifth Ave., New York, N. Y.
Phone MUrray Hill 2-0940
ANPA — PPA — NOAB — APA
Officers
President Stuart D. Cowan
V-P, Secretary-Treasurer H. W. Dengler
Media Director-Time Buyer Ralph Bain
Production Manager Henry J. Griffin
Office Manager William Erichs
Radio Accounts Placed — Burry Biscuit
Corp., AA Quality Products, Inc., National
Motor Boat Show.
•
THE CRAMER-KRASSELT CO.
733 N. Van Buren St., Milwaukee, Wise.
Phone Daly 3500
AAAA — ABP — ANPA — PPA
APA — NOAB
Officers
President A. W. Seiler
Executive Vice - President. Secretary - Trea-
surer C. T. McElroy
Vice-President H. T. Dyson,
C. W. Faude, A. J. Spoerl
Director of Radio Holland Engle
Assistant Director of Radio L. Mahar
Radio Accounts Placed — Knapp-Monarch
Co., Dr. L. D. LeGear Medicine Co., Condon
Bros., Plankinton Packing Co., Sperry
Candy Co., John Graf Co.
CRITCHFIELD & COMPANY
720 North Michigan Ave., Chicago, 111.
Phone Superior 3061
ANPA — APA — PPA — NAOB
Officers
President Scott S. Smith
Secretary R. C. Scrymiger
Treasurer N. W. Smith
Radio Director M. E. Blackburn
Radio Accounts Placed — Moody Bible In-
stitute, Wheeling Steel Corp.
SAMUEL C. CROOT CO., INC.
28 West 44th St., New York, N. Y.
Phone BRyant 9-2588
ANPA — ABP — APA — PPA — NOAB
Officers
President Samuel C. Croot
Vice-Presidents William Krieger,
Robert D. Merrill
Secretary J. W. Morgan
Treasurer Stanley Gibson
Radio Account Placed — Maltex Co.
156
ADVERTISING AGENCIES
D'ARCY ADVERTISING COMPANY
Missouri Pacific Bldg., St. Louis, Mo.
Phone Central 6700
AAAA — ANPA — PPA — ABP — PRB —
SAAA — SNPA
Officers
President W. C. D'Arcy
Treasurer C. C. Pangman
Secretary C. C. Pangman
Vice-President J. F. Oberwinder
Branch Offices
515 Madison Ave., New York City
Phone Eldorado 5-3765
Vice-President in Charge of
Radio F. W. Coste
Radio Continuity Writer W. Pflueger
Terminal Bldg., Cleveland, Ohio
Phone Cherry 0158
Stanley Seward, H. M. Cooper
P. 0. Box 1734, Atlanta, Ga.
Phone Hemlock 7608
J. H. Kinsella
Radio Account Placed — The Coca-Cola Co.
JIMM DAUGHERTY, INC.
706 Chestnut St., St. Louis, Mo.
Phone Main 0790-0791
ABP — PPA
Officers
President-Time Buyer. .James M. Daugherty
Service Director Joseph E. Schmitt
Radio Accounts Placed — Pepsi-Cola Bot-
tlers of St. Louis.
•
DOE-ANDERSON ADVERTISING
AGENCY
308 Martin Brown Bldg., Louisville, Ky.
Phone Wabash 3193
Officers
President Elmer H. Doe
Account Executives Warwick Anderson,
Rolo L. Headen
Radio Accounts Placed — Free & Peters,
Inc., Radio Station WAVE, Radio Station
WHO, Radio Station WDAY, Radio Station
WDBJ.
•
DONAHUE AND COE, INC.
1270 6th Ave., New York, N. Y.
Phone Columbus 5-4252
ANPA — PPA — ABP — PRB — SNPA
Officers
President Edward J. Churchill
Treasurer W. B. Patterson
Secretary O. A. Kingsbury
Branch Office
411 Hurt Bldg., Atlanta, Ga.
Phone Main 5662
Manager H. L. Morrill, Jr.
Radio Accounts Placed — National Asso-
ciation of Ice Industries, Scholl Mfg. Co.,
Metro-Goldwyn-Mayer, United Artists, Na-
tional Theatre, The Playwrights Co., Asso-
ciated Denim Producers.
•
DOREMUS & CO.
120 Broadway, New York, N. Y.
Phone REctor 2-1600
ANPA — NO AB — PPA — APA
Officers
Chairman of Board William H. Long, Jr.
President G. Munro Hubbard
Vice-Presidents Walter H. Burham,
Clifford B. Reeves
Secretary-Treasurer Richard E. Williams
Space Buyer Harold H. Sieber
Branch Offices
50 Congress St., Boston, Mass.
Phone Hubbard 1510
Vice-President L. W. Munro
Manager, Commercial Dept.,
J. H. McCullough
In Charge of Radio P. L. Scannell
Space Buyer Charles R. Rice
1520 Sanson St., Philadelphia, Pa.
Phone Rittenhouse 0925
Manager William Reid
208 S. La Salle St., Chicago, 111.
Phone Central 9135
Manager H. L. Smith
Space Buyer E. G. Harding
544 Market St., San Francisco, Calif.
Phone Garfield 6688
Vice-President H. W. Grady
Space Buyer R. Brindley
Radio Accounts Placed— National Shaw-
rnut Bank, Paine Webber & Co., Willkie
Volunteer Committee, New Hampshire
Jockey Club, Workingmen's Cooperative
Bank, Boston Five Cent Savings Bank.
•
JOHN C. DOWD, INC.
Park Square Bldg., Boston, Mass.
Phone Hubbard 8050
Officers
President-Radio Director John C. Dowd
Executive Vice-President E. D. Parent
o
SHERMAN K. ELLIS & CO.
500 Fifth Ave., New York, N. Y.
Phone LAcka wanna 4-3570
ANPA — PPA
Officers
President-Treasurer Sherman K. Ellis
Vice-Presidents C. E. Staudinger,
S. J. Hamilton, Jr., Richard Barrett,
Clifford L. Fitzgerald, Milton J. Blair
Director of Radio Larry Holcomb
Radio Time Buyers Harry Torp,
Edward Rohn
Branch Offices
141 W. Jackson Blvd., Chicago, 111.
Phone Harrison 8612
157
ADVERTISING AGENCIES
Clifford L. Fitzgerald
C. P. R. Bldg., Toronto, Can.
Phone Adelaide 3051
Ralph Ashcroft
Radio Accounts Placed — Ward Baking Co.,
Quaker Oats Co., Richfield Oil Co., Saraka,
Calox, MacLaughlin's Manor House Coffee,
Falstaff Brewing Corp., Pennsylvania Salt
Co., Standard Brands, Inc., The National
Refining Co.
•
ERWIN, WASEY & CO.
Graybar Bldg., 420 Lexington Ave.,
New York, N. Y.
Phone MOhawk 4-8700
AAAA — ABP — ANPA — PPA — SNPA
Officers
President Louis R. Wasey
Vice-President-General Manager,
Howard D. Williams
Vice-President-Art Director. Paul E. Newman
Treasurer A. G. Van Utt
Director of Radio Edward J. Fitzgerald
Time Buyer John Shultz
Branch Offices
Erwin Wasey & Co., Ltd.
230 N. Michigan Ave., Chicago, 111.
Phone Randolph 4952
Vice-President W. L. Marshall
Erwin Wasey & Co. of Minnesota
Midland Bank Bldg., Minneapolis, Minn.
Phone Atlantic 1223
President Mac Martin
Erwin Wasey & Co. of the Pacific Coast
333 Montgomery St., San Francisco, Calif.
Phone Exbrook 7004
Vice-Presidents. S. R. Hutton, H. E. Williams
714 W. 10th St., Los Angeles, Calif.
Phone Prospect 5317
Executive Vice-President H. A. Stebbins
Skinner Bldg., Seattle, Wash.
Phone Maine 6435
Vice-President W. E. Kraft
Radio Accounts Placed — Lydia E. Pinkham
Medicine Co., Musterole Co., Zemo Co.,
Hecker H-0 Co., The Barbasol Co., Consoli-
dated Cigar Co., Carnation Co., R. B. Sem-
ler, Inc.; The Olive Tablet Co., Florida
Citrus Exchange, Vanti Pa-Pi-A Corp., The
Alkine Co.
•
WILLIAM ESTY & COMPANY
100 East 42nd St., New York, N. Y.
Phone Caledonia 5-1900
Officers
President and Treasurer William Esty
Secretary E. H. Cummings
Director of Radio Richard Marvin
Assistant Radio Director. . . .Harry Holcombe
Time Buyer Tom Lynch
Radio Producers Kenneth Fickett,
Don Bernard, Helen Phillips, Bernard
Dougall, Hildegarde Dixon, William
Moore
Radio Continuity Writers. . . .Helen Phillips,
Bernard Dougall
Radio Accounts Placed — R. J. Reynolds
Tobacco Co., Lehn & Fink Products, Inc.,
Pacquin's Hand Cream, Baume Bengue,
White Laboratories, Lever Bros. (Lifebuoy).
•
FEDERAL ADVERTISING AGENCY,
INC.
444 Madison Avenue, New York, N. Y.
Phone Eldorado 5-6400
AAAA — ANPA — PPA — ABP
Officers
President Robert Tinsman
Vice-Presidents James O'Brien,
Jules B. Singer, Joseph Beck, J. M.
Nichols, Jr., Kenneth Plumb
Treasurer George Dietrich
General Manager D. E. Robinson
Secretary George Dietrich
Radio Department J. S. Davidson
Radio Accounts Placed — Sinclair Refining
Co., National Biscuit Co. (for Shredded
Wheat), General Cigar Co., Rockwood &
Co., Durkee's Famous Foods, American Safe-
ty Razor Corp., State of New Jersey.
FERRY-HANLY COMPANY
3200 Fidelity Bldg., Kansas City, Mo.
Phone Harrison 4890
AAAA — ANPA — PPA — ABP
ABC — APA — NOAB
Officers
President C. P. Hanly
Secretary-Treasurer O. P. Luther
Vice-President-Manager B. B. Brewer
Offices
500 Fifth Ave., New York City
Phone Longacre 5-5000
President C. P. Hanly
Vice-President-Manager. . H. M. Montgomery
Assistant Secretarv H. E. Lehman
111 W. Monroe St., Chicago, HI.
Phone Central 8333
Vice President-Manager. .Charles L. Collette
Vice-President Matthew G. Pierce
ROBERT G. FIELDS & CO.
Warner Bldg., Nashville. Tenn.
Phone 6-1977
PPA — SNPA
Officers
President Robert G. Fields
•
FITZGERALD ADVERTISING
AGENCY, INC.
202 Southern Bldg., 833 Howard Ave.,
New Orleans, La.
Phone Raymond 5194
AAAA — ANPA' — PPA — SNPA
APA — ABP — NOAB
158
ADVERTISING AGENCIES
Officers
President Joe L. Killeen
Vice-President Joseph H. Epstein
Vice-President Leonard Gessner
Secretary-Treasurer Roy M. Schwarz
Production Manager Warren G. Posey
Art Director E. W. Rector Wootten
Comptroller Lee O'Pry
Director of Radio Joe L. Killeen
Radio Continuity Writers. . .Roy M. Schwarz,
Joe L. Killeen, Martha Dulin
Radio Account Placed — Wesson Oil &
Snowdrift Sales Co., Louisiana Power & Light
Co., Southern Cotton Oil Co., Godchaux
Sugars, Inc.
•
FLACK ADVERTISING AGENCY
Hills Bldg., Syracuse, N. Y.
Phone 2-3129
ABP — ANPA — PPA — APA
Officers
Owner John B. Flack
Radio Account Executives Robert Loew,
Mary M. O'Neil
Radio Accounts Placed — Netherland Dairy,
Central New York Independent Super-Mar-
kets, Keepsake Diamond Rings.
Assistant Treasurer Edith G. Robinson
Secretary-Radio Director,
Harvey P. Newcomb
Radio Continuity Writers H. E. Bessom,
Edward R. Young, Daniel J. Ford, Jr.
Radio Accounts Placed — Durkee Mower
Co., Page & Shaw Candy, Cranberry Can-
ners, Inc., Cold Spring Brewing Co.
FULLER & SMITH & ROSS, INC.
71 Vanderbilt Ave., New York, N. Y.
Phone MUrray Hill 6-5600
1501 Euclid Ave., Cleveland, Ohio
Phone Cherry 6700
AAAA — ANPA — PPA — ABP
Officers
President A. L. Billingsley
Vice President-Manager J. E. Wiley
Vice-Presidents F. B. Duncan,
C. P. Pelham, G. D. Wever, W. A.
Wright
Secretary-Treasurer C C. Reidenbaugh
Radio Director S. James Andrews
Radio Time Buyer C. T. Williams
Radio Accounts Placed — Westinghouse
Electric & Mfg. Co., Olney & Carpenter.
FORT & COMPANY
301-304 Kinney Bldg., Charlotte, N. C.
Phone 3-4217
APA — PPA — SNPA
Officers
President John L. Fort
Secretary Jean Dunham
Radio Accounts Placed — A. K. Sulton, Inc.,
McCoy's Service Stations, T. W. Garner Food
Co.
GANDY ADVERTISING AGENCY
Texas Bank Bldg., Dallas, Texas
Phone 2-4737
Officers
Owner Wilmer P. Gandy
Copy Chief Allen Brazell
Production Manager Mrs. K. Gandy
Account Executive Henry A. Hinsch
ALBERT FRANK-GUENTHER LAW,
INC.
131 Cedar St., New York, N. Y.
Phone COrtlandt 7-5060
ANPA — PPA — ABP — NO AB
Officers
Chairman, Board-Executive Committee,
Russell Law
President Frank J. Reynolds
First Vice-President. . .Emil W. Kimmelberg
Vice-President-Treasurer. . .Emmett Corrigan
Vice-President-Secretary. . .Victor J. Cevasco
Radio Department Henry T. Rockwell
HARRY M. FROST CO., INC.
260 Tremont St., Boston, Mass.
Phone Liberty 0813
ANPA — PPA — APA
Officers
President Karl M. Frost
Vice-President-Treasurer Harry M. Frost
GARDNER ADVERTISING CO.
Mart Bldg., St. Louis, Mo.
Phone Garfield 2915
AAAA — ABP — ANPA — PPA — PRB
SAAA — SNPA
Officers
Chairman of Board H. S. Gardner
President E. G. Marshutz
Executive Vice-President. . .Mrs. E. P. Proetz
Secretary-Treasurer E. R. Gardner
Director of Radio (St. Louis) . .C. E. Claggett
Branch Offices
9 Rockefeller Plaza, New York, N. Y.
Phone Columbus 5-2000
Vice-President in Charge of Radio,
Roland Martini
1419 Heyburn Bldg., Louisville, Ky.
Phone Jackson 5328
Radio Accounts Placed — Pet Milk Co.,
Ralston Purina Co., Independent Packing
Co., L. & N. Rwy., Stokely Bros. & Co.,
Union Biscuit Co., T. M. Sayman Products
Co.
159
ADVERTISING AGENCIES
SIDNEY GARFINKEL ADVERTISING
AGENCY
703 Market St., San Francisco, Calif.
Phone Exbrook 3420
APA — ABP — PPA
Officers
President Sidney Garfinkel
Director of Radio Walter Guild
Branch Offices
Commercial Exchange Bldg., Los Angeles,
Calif.
Phone Trinity 8446
Manager Don Breyer
Radio Accounts Placed — Euclid Candy Co.,
Kay Jewelers, Hastings, Money-Back Smith,
Haskins Bros. & Co., Los Angeles Civic
Council, Charles Kushins, Remar Baking
Co., El Dorado Brewery, Anatole Robbins
Sales Corp., Gravem Inglis Baking Co.,
Merit Health Appliance Co., Crown Products
Co., C. H. Baker Shoe Co., Chemical Dis-
tributing Co., Morris Plan Bank, Del Monte
Creamery, El Dorado Oil Works.
•
J. STIRLING GETCHELL, INC.
405 Lexington Ave., New York, N. Y.
Phone MUrray Hill 6-4800
AAAA — ANPA — PPA
NOAB — ABC — APA
Officers
Treasurer Charles McCormack
Secretary & General Manager,
M. Peter Franceschi
Vice-Presidents J. V. Tarleton,
H. T. Mitchell, Frank Griffin
Director of Radio C. A. Snyder
Radio Time Buyer C. R. Moser
Branch Offices
New Center Bldg., Detroit, Mich.
Phone Trinity 2-3600
Radio Time Buyer I. H. MacKenzie
Bryant Bldg., Kansas City, Mo.
Harrison 8102
Radio Time Buyer K. Rickerson
59 E. Van Buren St., Chicago, 111.
Phone Harrison 2606
L. O. Holmberg
Radio Accounts Placed — Socony- Vacuum
Oil Co.; Devoe & Raynolds Co.; Chrysler
Corp. (Plymouth and DeSoto cars).
•
GEYER, CORNELL & NEWELL, INC.
745 Fifth Ave., New York, N. Y.
Phone Wickersham 2-5400
AAAA - PPA - ANPA
Officers
President Bertram B. Geyer
Vice-Presidents H. W. Newell,
R. M. Ganger
Radio Director Eleanor Larsen
Branch Offices
Third National Bank, Dayton, O.
Phone Fulton 4145
Manager E. G. Frost
New Center Bldg., Detroit, Mich.
Phone Madison 6750
Manager J. L. McQuigg
Radio Accounts Placed — Nash-Kelvinator
Corp. (Nash Division, Kelvinator Division) ;
E. R. Squibb & Sons; The Childs Co.;
Schlitz Brewing Co.; Hat Corporation of
America.
GILLHAM ADVERTISING AGENCY
Continental Bank Bldg.,
Salt Lake City, Utah
Phone 4-5516
ANPA — APA — ABP
Officers
President & Treasurer M. C. Nelson
Vice-Presidents J. Y. Tipton,
Lon Richardson
Secretary Genevieve Hunt
Space Buyer & Production Manager,
A. W. Rogers
Radio Director J. Y. Tipton
Radio Accounts Placed — American Packing
& Provision Co., Sego Milk Products Co.,
Utah Oil Refining Co., Excelcis Products Co.,
Fisher Brewing Co., Mountain Fuel Supply
Co., Royal Baking Co., United States Fuel
Co., Ogden Troy Laundry, Walker Bank &
Trust Co., Colville Ice Cream Co., Auto-
matic Heat with Coal Campaign, Sweet
Candy Co., Cloverleaf Dairy, Tracy Loan &
Trust Co., Utah Finance Co., Peoples Fi-
nance & Thrift Co.
•
GLASER-GOTTSCHALDT, INC.
Statler Bldg., Boston, Mass.
Phone Liberty 6044
AAAA — ABP — ANPA — PPA — APA
Officers
President Louis Glaser
Vice-President Allan C. Gottschaldt
Radio Director E. E. Doten
Production Manager Robert Lambert
Art Director Richard T. Collins
Radio Accounts Placed — Hathaway Bak-
eries, Inc., Gould Negative Ion Co., New
England Coke Co., Rose-Derry Co.
GLASSER ADVERTISING AGENCY
672 S. Lafayette Park Place,
Los Angeles, Calif.
Phone Fitzroy 2141
President G. F. Glasser
Vice-President P. E. Gailey
Treasurer G. A. Widman
Secretary Olga Bretz
Radio Dept Ted Gailey
Copy Department Fred Jones
160
ADVERTISING AGENCIES
GLICKSMAN ADVERTISING CO.
400 Madison Ave., New York, N. Y.
Phone PLaza 8-0716
Officers
President Joseph Glicksman
Vice-President-Secretary .William Glicksman
Treasurer David Glicksman
Radio Accounts Placed— Adam Hat Stores.
GRADY & WAGNER CO.
501 Madison Ave., New York, N. Y.
Phone ELdorado 5-1625
ANPA - APA - PPA
Officers
President Frank Grady
Vice-President Walter Wagner
Vice-President A. V. Grady
GOODKIND, JOICE & MORGAN
919 North Michigan Ave., Chicago, 111.
Phone Superior 6747
Officers
President Clyde M. Joice
Vice President-Treasurer. M. Lewis Goodkmd
Space Buyer Florence A. Neighbors
Radio Accounts Placed — Consolidated
Book Publishers, Inc., Eisendrath Glove Co.,
H. P. Golver Co., Goldenrod Ice Cream Co.,
AJfred Johnson Skate Co., Old Rose Distrib-
uting Co., Pendleton-Palmer House, Porter
Furniture Co., Straus Securities Co.
GRANT ADVERTISING, INC.
Gulf State Bldg., Dallas, Texas
Phone 7-8121
APA — SNPA
Officers
President Will C. Grant, Jr.
Vice President-Manager, Dallas Office,
Dave Echols
Radio Director James W. McClain, Jr.
Branch Office
Palmolive Bldg., Chicago, 111.
Phone Superior 9055
Vice President-Manager, Chicago Office,
Lew Valentine
Radio Directors Will C. Grant,
Lew Valentine, Allan C. Anthony, James
Shelby
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 5-4485
Manager John C. Morrow
Radio Accounts Placed— Vanette Hosiery
Mills, Mars, Inc.
GREEN-BRODIE, INC.
485 Madison Ave., New York, N. Y.
Phone PLaza 3-9533
ANPA — PPA
Officers
President Julian P. Brodie
Secretary-Treasurer Alan Green
Vice President-Art Director. Murray A. Levin
Production Director Melford Brodie
Radio Department Michael Gore
Account Executives John J. Gronfein,
Michael Gore
Radio Accounts Placed — Graceland Man-
agement Corp., Restland Management Corp.,
Federal Life & Casualty Insurance Co.
THE GREY ADVERTISING
AGENCY, INC.
128 West 31st St., New York, N. Y.
Phone CHickering 4-3900
ABP — ANPA — PPA — NOAB — APA
Officers
President Lawrence Valenstein
Executive Vice-President Arthur C. Fatt
Talent Buyer James H. Lang, Jr.
ONLY LIBRARY of VOICES
in the world
125,000 VOICES AND EVENTS broad-
cast since 1935 recorded on unbreakable
12" aluminum records (78 R.P.M.) which
will play on any phonograph, and which
can be preserved forever. No catalogue
because 100 new voices are being added
daily.
RADIO STATIONS should use the voice,
as the newspaper uses the photograph.
It will illustrate, and lend color to the
broadcast.
ADVERTISING AGENCIES should take
advantage of our voices and events
which can be thrillingly woven into
programs for sponsors.
AUDIO-SCRIPTIONS, INC.
1619 Broadway New York, N. Y.
Circle 7-7690
We record off the air, at our studio, at
your home, hotel, or convention hall.
161
ADVERTISING AGENCIES
Time Buyer James S. Morgenthal
Radio Accounts Placed— William Demuth
& Co. (Hesson Guard-Milano Pipes).
•
JULIAN GROSS ADVERTISING
AGENCY
11 Asylum St., Hartford, Conn.
Phone 7-7179 and 7-7170
Officers
Owner Julian Gross
Radio Director Geraldine A. Kenney
Account Executives Henry Burdick,
M. Gold, Bernard Lippman
•
M. H. HACKETT, INC.
9 Rockefeller Plaza, New York, N. Y.
Phone Circle 6-1940
ABP — ANPA — PPA — NOAB
Officers
President-Treasurer & Radio Director,
Montague H. Hackett
Vice-President Crawford W. Hawkins
Vice-President Bernard Pagenstecher
Vice-President- Art Director. S. Garnett Goesle
Production Manager G. B. Bradley
Time Buyer Aida Stearns
Copy Chief .Allen Legg
Radio Accounts Placed — Riggio Tobacco
Corp., United Baking Co., Roosevelt Hotel,
Collier Florida Coast Hotels.
HART-CONWAY CO., INC.
Genesee Valley Trust Bldg., Rochester, N. Y.
Phone Main 2073
ANPA — APA
Officers
President H. Lyman Hart
Secretary M. Brinkman Hart
Vice President Harold E. Kennedy
Radio Director John P. Street
Program Producers Lowell MacMillan,
Charlotte Edwards, Kenneth Adams, H.
E. Kennedy
Radio Accounts Placed — Lewis Music
Stores, Wegman's Food Markets, Gulf Oil
Corp., L. C. Forman Co., Erskine Healy Co.,
Fincher Motors.
•
GEORGE H. HARTMAN CO.
307 North Michigan Ave., Chicago, 111.
Phone State 0055
ANPA — PPA — APA — ABP — NOAB
Officers
President George H. Hartman
Vice-President Edwin Cahn
Secretarv-Treasurer Frank R. Hartman
Radio Director Thomas Kivlan
Radio Accounts Placed — Hartz Mountain
Products, Local Loan Co., Nelson Bros. Co.,
Simoniz Co., P. A. Starck Co.
HAYS ADVERTISING AGENCY
Burlington, Vt.
Phone 852
ANPA — PPA — ABP
Officers
President-Treasurer W. A. Myers
Secretary A. E. Hawkins
Director of Radio N. H. Myers
Radio Accounts Placed — Dairy Association
Co., Abrahams Cut Rate Drug Stores, Moquin
Baking Co., F. J. Preston & Sons, M. M. Far-
fell & Sons, Dominion Dry Co., Vermont
Cleansing Co., Vermont Confectionery Co.,
Vermont Mattress Co., La Barge Florists,
Shepard Lumber Co., Green Mountain Power
Corp., Bullock Laundry, B. C. M. P. Milk
Co., Densmore Memorials, Bruhn Office
Equipment Corp., W. G. Reynolds Depart-
ment Store, Danforths Sports Shop, Borton
& Co., Simpson Furriers, Lowe Bros. Paint
Co., DuBarry Beauty Salons.
HENRL HURST & McDONALD
520 N. Michigan Ave., Chicago, 111.
Phone SUperior 3000
AAAA — ANPA — PPA
Officers
President W. B. Henri
Secretary W. D. McDonald
Treasurer J. F. Hurst
Media Director N. H. Pumpian
Radio Director Frank W. Ferrin
Radio Accounts Placed — Acme White Lead
& Color Works, John Morrell & Co., Ballard
& Ballard Co., Carolene Products Co., Kroeh-
ler Mfg. Co., Fairbanks-Morse Co., Interna-
tional Shoe Co., Hall Bros., Inc., Skelly Oil
Co.
•
HILLMAN-SHANE ADVERTISING
AGENCY, INC.
412 West Sixth St., Los Angeles, Calif.
Phone Vandike 5111
Officers
President-Radio Director. .David S. Hillman
Vice-President Jefferson K. Wood
Secretary-Treasurer William Berger
Publicity Director M. Lewin
162
ADVERTISING AGENCIES
HIXSON-O'DONNELL ADVERTISING,
INC.
555 South Flower St., Los Angeles, Calif.
Phone Mutual 8331
Officers
President G. K. Breitenstein
Secretary R. M. Hixson
Treasurer J. E. O'Donnell
Radio Accounts Placed — Richfield Oil Co.,
Rio Grande Oil, Inc.
WILLIAM F. HOLLAND AGENCY
Glenn Bldg., Cincinnati, Ohio
Phone Main 2859
Officers
Owner William F. Holland
Merchandising Director C. J. Schuck
Copy Director Derrick Wulff
Art Director Paul Bogosian
Statistician John Q. Brown
Office Manager D. E. Holland
Account Executives Lewis M. Williams,
Max Zeff, Elmer G. Lindsey
CHARLES W. HOYT COMPANY, INC.
551 Fifth Ave., New York, N. Y.
Phone MUrray Hill 2-0850
AA AA — ANPA — PPA — ABP — NO AB
Officers
President and Treasurer. .. .Winthrop Hoyt
Secretary Everett W. Hoyt
Vice-Presidents F. A. Whipple,
W. K. Dingledine
Director of Radio R. G. Pratt
Time Buyer C. B. Donovan
Branch Office
650 Main St., Hartford, Conn.
Phone 5-6066
Vice-President F. A. Whipple
Radio Accounts Placed — B. C. Remedy
Co., Richardson & Robbins, Charles Guldens,
Inc., American Molasses Co., Merck & Co.,
Burnham & Morrill, Snider Packing Corp.,
E. L. Knowles Co.
THE H S G ADVERTISING AGENCY
19 East 53rd St., New York, N. Y.
Phone WIckersham 2-3338
Officers
President H. S. Goodman
Secretary H. Knuth
Vice-Presidents Everett F. Goodman,
Andrew Schloss
H. B. HUMPHREY CO.
1235 Statler Bldg., Boston, Mass.
Phone Liberty 4714
AAAA — ABP — ANPA — PPA — APA
Officers
Chairman of Board Henry B. Humphrey
President-Treasurer.. .Richard S. Humphrey
Vice-President-Copy Chief,
Julian L. Watkins
Vice-President-Radio Director,
John C. Strouse
Account Executives Herbert T. Hand, Jr.,
William J. Breen
Production Manager G. L. Leonard
Assistant Production Manager. .T. M. Munch
Art Director William L. Caffrey
Office Manager H. S. Kenyon
Secretary Francis S. Moulton
Assistant Treasurer L. M. Fawcett
Radio Accounts Placed — Boston Beer Co.,
Rumford Chemical Works.
HUTCHINS ADVERTISING
COMPANY, INC.
Cutler Bldg., Rochester, N. Y.
Phone Main 3528
APA — ANPA — PPA — ABP
Officers
President M. S. Hutchins
Treasurer F. I. Hutchins
Secretary F. R. Hutchins
Vice-President & Director of Radio
F. A. Hutchins
Radio Account Placed — Philco Radio and
Television Corp.
INTERSTATE ADVERTISING
AGENCY, INC.
1008 Marshall Bldg., Cleveland, Ohio
Phone Main 9444
Officers
President G. A. Kirkendale
Vice-President C. M. Marvin
Secretary-Production Manager,
Evelyn A. Bowyer
Radio Accounts Placed — Marshall Drug
Co., The Bailey Co. (department store),
Fisher Bros. Co., The William Taylor Co.,
Goodrich Clothes.
IVEY & ELLINGTON, INC.
1400 South Penn Square, Philadelphia, Pa.
Phone Locust 7909
ANPA — PPA
Officers
President Neal D. Ivey
Vice-President-Treasurer. . .Jesse T. Ellington
163
ADVERTISING AGENCIES
• • •
Secretary George V. Strong
Media Director F. H. Anderson
Branch Office
155 East 44th St., New York, N. Y.
Phone MUrray Hill 2-5248
Radio Accounts Placed — Bayuk Cigars Inc.,
General Baking Co., J. S. Ivins' Sons Inc.,
Packers Tar Soap Inc.
JESSOP ADVERTISING CO.
First Central Tower, Akron, Ohio
Phone Franklin 3232
Officers
President M. K. Jessop
Space Buyer Charles A. Jessop
Radio Director M. Rodgers
•
THE RALPH H. JONES COMPANY
Carew Tower, Cincinnati, Ohio
Phone Main 3351
AAA A — ANPA — PPA
Officers
Chairman of Board Ralph H. Jones
Director of Radio C. M. Robertson, Jr.
Assistant Director M. MacPherson
Radio Producer Edward Obrist
Radio Continuity Writer. .. .George Sparling
Branch Office
580 Fifth Ave., New York City
Phone Wisconsin 7-5500
Radio Accounts Placed — Dow Drug Co.,
Kroger Grocery & Baking Co., Carter Coal
Co.
•
H. W. KASTOR & SONS
ADVERTISING CO., INC.
360 N. Michigan Ave., Chicago, 111.
Phone Central 5331
ANPA — APA — PPA — ABC — NOAB
Officers
President Louis Kastor
Treasurer E. H. Kastor
Secretary W. B. Kastor
Vice-President R. H. Kastor
Director of Radio Robert G. Jennings
Branch Offices
9 Rockefeller Plaza, New York
Phone Columbus 5-6135
Radio Accounts Placed — Procter & Gamble
Co., Welch Grape Juice Co., Lewis-Howe
Co.
•
THE JOSEPH KATZ COMPANY
16 E. Mt. Vernon Place, Baltimore, Md.
Phone Vernon 7094
AAAA — ANPA — PPA — ABP
Officers
President Joseph Katz
Treasurer Charles M. Harrison
Director of Radio Gordon Ross
Radio Producers & Continuity Writers,
Gordon Ross, Edward Prager, Roland
Brave, Nat C. Wildman
Branch Offices
444 Madison Ave., New York, N. Y.
Phone Wickersham 2-2740
Manager Nat C. Wildman
Radio Accounts Placed — American Oil Co.,
Maryland Pharmaceautical Co., Ex-Lax, Inc.,
Arrow Beer, Jests, Inc., Laco Products, Inc.
STANLEY KAYE
ADVERTISING AGENCY
1012 NBC Bldg., Cleveland, Ohio
Phone Cherry 1490
Officers
President-Radio Director Stanley Kaye
Art Director R. B. Foley
Secretary Helen M. Little
Radio Accounts Placed — I. J. Fox, Inc.,
The Ring Co., Ohio Floor Covering Co.,
Dream House Corp., Perry Auto Stores.
KAYTON-SPIERO CO., INC.
230 West 41st St., New York, N. Y.
Phone LOngacre 5-5090
ANPA — PPA — ABP
Officers
President Gerald B. Spiero
Secretary-Treasurer Alvin J. Kayton
Radio Accounts Placed — Twentieth Cen-
tury-Fox Film Corp.
RAYMOND KEANE
ADVERTISING AGENCY
501 Railway Exchange Bldg., Denver, Colo.
Phone, TAbor 7166
Officers
Owner-Manager Raymond Keane
Partner Ethel N. Hines
Space Buyer R. L. Grafft
Radio Production Wesley Battersea
KELLY, NASON, INCORPORATED
30 Rockefeller Plaza, New York, N. Y.
Phone COlumbus 5-6300
ABP — ANPA — PPA
Officers
President John C. Kelly
Treasurer James R. P. Nason
164
ADVERTISING AGENCIES
• • •
Secretary Frank J. Herel
Media Director Joseph Burland
Radio Accounts Placed — Hotel Seymour,
Grace Line, Inc., All American Brands Inc.,
Roosevelt Hotel.
KELLY, STUHLMAN & ZAHRNDT,
INC.
1101-1128 Mart Bldg., St. Louis, Mo.
Phone Garfield 0777
Officers
President C. F. Kelly, Jr.
Vice-Pres. and Treasurer. .. .W. W. Zahrndt
Vice-Pres. and Secretary V. A. Kelly
Director of Radio C. F. Kelly, Ji .
Assistant Director W. W. Zahrndt
Radio Producers C. F. Kelly, Jr.,
V. A. Kelly
Radio Continuity Writers. . . .C. F. Kelly, Jr.,
V. A. Kelly, C. F. Stuhlman
Radio Accounts Placed — Central Shoe
Company, Lutheran Laymen's League, Pine
Balm Co., Trems, Inc.; American Life &
Accident Insurance Co., Democratic Cam-
paign Committee.
KENYON & ECKHARDT, INC.
247 Park Avenue, New York, N. Y.
Phone Wickersham 2-3920
AAAA — ANPA — PPA — ABP
Officers
Chairman of Board Henry Eckhardt
President Thomas D'Arcy Brophy
Treasurer Otis Allen Kenyon
Secretary Joseph A. Vessey
Director of Radio .Tyler Davis
Radio Accounts Placed — Charles B. Knox
Gelatine Co.
•
H. M. KIESEWETTER ADVERTISING
AGENCY, INC.
9 East 40th St., New York, N. Y.
Phone Lexington 2-0025
ANPA — PPA — ABP
Officers
President & Treasurer E. T. Kiesewetter
General Manager H. M. Kiesewetter
Radio Time Buyer A. E. Maier
Radio Accounts Placed — The Mennen Co.,
The Bathasweet Co.
KLINGER ADVERTISING CORP.
119 W. 57th St., New York, N. Y.
Phone Columbus 5-3435
Officers
President-Radio Time Buyer. . .A. A. Klinger
Vice-President E. A. Tenner
Secretary E. French
Radio Production Emory Ellis
Radio Accounts Placed — Madison Long
Island Personal Loan Co., Madison Finance
Co. of N. J., Servus Clothes, United Shoe
Exchange, Wucker Furniture Co., Whole-
sale Utilities, Purepar Corp., Klizmoth Corp.,
Flemex Corp.
KNOX REEVES ADVERTISING, INC.
600 First National Bank Bldg.
Minneapolis, Minn.
Phone Bridgeport 7701
ANPA — PPA
Officers
President E. E. Sylvestre
Executive Vice-President Wayne Hunt
Vice-Presidents J. A. Sarles,
Elizabeth B. Reeves, Helen A. Brown
Secretary K. P. Torgerson
Treasurer C. L. Greenwood
Radio Director Lloyd Griffin
Director of Media & Research,
Dr. A. R. Root
Spot Commercial Production. .Brad Robinson
Network Commercial Production,
Russell Neff
Branch Office
925 Chanin Bldg., New York, N. Y.
Phone MUrray Hill 4-3982
Radio Account Placed — General Mills,
Inc.
ARTHUR KUDNER, INC.
630 Fifth Ave., New York, N. Y.
Phone Circle 6-3200
AAAA — ANPA — PPA — ABP
Officers
President Arthur Kudner
Vice-Presidents J. H. S. Ellis,
E. J. Owens, Sam D. Fuson
V-P in Charge of Radio . . Charles F. Gannon
Assistant Radio Director Louis E. Dean
Script Buyer Alan Ward
Radio Time Buyers William O'Connor,
Ed. Krug
Branch Offices
New Center Bldg., Detroit, Mich.
Phone Madison 5315
Robert Copeland
Albee Bldg., Washington, D. C.
Phone National 5506
Frank Getty
Radio Accounts Placed — Macfadden Pub-
lications, Inc.; United States Tobacco Co.,
Buick Motor Division, Goodyear Tire & Rub-
ber Co., Florida Citrus Commission, General
Motors Corp.
165
ADVERTISING AGENCIES
• • •
LAMBERT & FEASLEY, INC.
9 Rockefeller Plaza, New York, N. Y.
Phone COlumbus 5-3721
ANPA — PPA
Officers
President John L. Johnston
Executive V-P Gordon Seagrove
V-P.-Radio Director Martin Horrell
Vice-President Berthold M. Nussbaum
Treasurer Frank Mace
Secretary Walter P. Lantz
Radio Accounts Placed — Lambert Phar-
macal Co.; Prophylactic Brush Co.; Phillips
Petroleum Co.
•
LANG, FISHER & KIRK, INC.
1010 Euclid Ave., Cleveland, Ohio
Phone Main 6579
ANPA — PPA
Officers
President-Treasurer H. Jack Lang
Vice President-Secretary A. B. Fisher
Vice-President Fred P. Stasbower
Production Manager Robert 0. Fishel
•
LAUESEN & SALOMON
520 North Michigan Ave., Chicago, 111.
Phone Superior 0738
ABP — ANPA — PPA
Executives
A. M. Salomon
Wendell Walker
F. P. Wagener
Radio Accounts Placed — Foley & Co.
LEEFORD ADVERTISING AGENCY
315 Fourth Ave., New York, N. Y.
Phone STuyvesant 9-1742
PPA
Officers
President-Radio Director David D. Lee
Treasurer W. C. Hoyt
Radio Account Placed — Remington-Rand,
Inc., American Writing Machine Co.
LEIGHTON & NELSON
202 State St., Schenectady, N. Y.
Phone 6-4202
PPA
Officers
Partners Winslow P. Leighton
and George R. Nelson
Space Buyer Winifred Niles
Production Manager Edward F. Flynn
Radio Director George R. Nelson
Copy Director Robert S. Cragin
Account Executives Winslow Leighton,
George R. Nelson, R. S. Cragin
Radio Continuity Writers R. S. Cragin,
G. R. Nelson, E. F. Flynn
CY LELAND, INC., ADVERTISING
Trinity Bldg., Fort Worth, Texas
Phone 3-3949
Officers
President-Radio Director Cy Leland, Jr.
Vice-President M. R. Smith, Jr.
Secretary-Treasurer C. J. Leland, Sr.
Radio Accounts Placed — Bewley Mills,
Ridglea Development Co., McCulloch In-
surance Agency.
•
LENNEN & MITCHELL, INC.
17 E. 45th St., New York, N. Y.
Phone MUrray Hill 2-9170
ANPA — PPA
Officers
President Philip W. Lennen
Secretary Arthur L. Lynn
Vice-President and Treasurer. Robert W. Orr
Director of Radio Jay Clark
Radio Producers Blayne Butcher,
Jay Clark, William Robson
Branch Offices
8949 Sunset Blvd., Los Angeles, Calif.
Phone CRestview 1-5206
Executive-in-charge of Radio. William Robson
Rudio Accounts Placed — John H. Wood-
bury, Inc., Andrew Jergens Co., P. Lorillard
Co., Inc., Lehn & Fink, Tidewater Associated
Oil Co.
•
ADDISON LEWIS & ASSOCIATES
1414 Foshay Tower, Minneapolis, Minn.
Phone ATlantic 6235
ABP — ANPA — PPA
Officers
Owner Addison Lewis
Space Buyer Margie M. Anderson
Production Manager Loraine Wilson
Radio Director John D. Finley
Account Executives Edward Grubb,
James A. Quint, Harvey R. Kruse, John
D. Finley
Radio Accounts Placed — Med-O-Vapo Co.,
General Management Co.
•
LEON LIVINGSTON ADVERTISING
AGENCY
Mills Bldg., San Francisco, Calif.
Phone Sutter 7340
ANPA — ABP — A AAA — NOAB
Officers
President Leon G. Livingston
Vice-President W. C. Day
166
• •
ADVERTISING AGENCIES
Space Buyer B. B. Biederman
Radio Accounts Placed — Langendorf
United Bakeries, Nestle's Milk Products,
Inc.
LLOYD, CHESTER &
DILLINGHAM, INC.
9 Rockefeller Plaza, New York, N. Y.
Phone Circle 5-8800
ABP — ANPA — PPA — NOAB — APA
Officers
President Laurence M. Lloyd
Vice-President-Treasurer Robert S. Hotz
Secretary R. S. Pierrepont, Jr.
Vice-Presidents Charles F. Pietsch,
Colby M. Chester 3rd, Daniel Topping
Space Buyer Frank Leiss
Production Manager William T. Kaleb
Director of Radio Robert S. Hotz
Account Executives. James B. Dillingham, Jr.,
Harvey Volkmar, William W. Prout
Radio Accounts Placed — Fidelio Brewery,
Inc., National Graphite Co.
LORD & THOMAS
247 Park Ave., New York, N. Y.
Phone WIckersham 2-6600
AAAA — ANPA — ABP — PPA
Officers
Chairman of the Board Albert D. Lasker
First Vice President-General Manager,
Edward Lasker
Vice President-Manager Leonard Masius
Vice-Presidents Thomas M. Keresey,
Emerson Foote, Walter C. Krause
Vice-President & Radio Director,
Thomas A. McAvity
Radio Time Buyer John Hymes
Script Buyer Frank Wilson
Branch Offices
919 N. Michigan Ave., Chicago, 111.
Phone Superior 4800
Executive Vice-President John F. Whedon
Vice-Presidents. ., R. R. Faryon
Howard A. Jones, Leo H. Rosenberg
Vice-President-Treasurer.. William R. Sachse
Radio Time Buyer Jack Laemmer
6331 Hollywood Blvd., Hollywood, Calif.
Phone Hollywood 6265
Manager Norman W. Morrell
601 West Fifth St., Los Angeles, Calif.
Phone Michigan 7651
Vice President-Manager Don Belding
235 Montgomery St., San Francisco, Calif.
Phone Sutter 2355
Vice President-Manager Fairfax M. Cone
Radio Accounts Placed — American Tobac-
co Co., Pepsodent Co., Petroleum Advisers
Inc., Union Oil Co., California Fruit Grow-
ers Exchange, J. A. Folger & Co., Southern
Pacific Co., Sunnyvale Packing Co., Associ-
ated Hotels of the West, Lindsay Ripe Olives,
Safeway Stores, Inc., Armour & Co., Roos
Bros., Tidewater Associated Oil Co., Pabst
Sales Co.
HAYS MacFARLAND & COMPANY
333 North Michigan Ave., Chicago, 111.
Phone Randolph 9360
ANPA — PPA — ABP — SNPA
Officers
President Hays MacFarland
Secretary-Treasurer B. G. Ruttingh
1st Vice-President Malcolm A. Jennings
Vice-Presidents. . . . A. B. Dicus, S. V. Horton
Director of Radio Evelyn Stark
Radio Accounts Placed — Northwestern
Yeast Co., Omar, Inc., J. W. Marrow Mfg.
Co.
MacLAREN ADVERTISING CO.
LTD.
372 Bay St., Toronto, Ont., Canada
Phone Elgin 0321-2551
CAAA
Officers
President-General Manager.. J. A. MacLaren
Vice President-Assistant General
Manager E. V. Rechnitzer
Broadcast Advertising Dept.. .C. M. Pasmore,
M. Rosenfeld
Branch Office
901 Dominion Square Bldg.,
Montreal, Que., Canada
Phone Plateau 9556
Office Manager E. H. H. Smith
Radio Accounts Placed — General Motors
Corp., Hydro-Electric Power Commission of
Ontario, Imperial Oil, Ltd.; People's Credit
Jewelers, Tuckett, Ltd.
MacMANUS, JOHN & ADAMS, INC.
12th and 14th Floors, Fisher Bldg.
Detroit, Mich.
Phone Trinity 2-8300
ANPA — PPA — ABP
Officers
President W. A. P. John
Executive Vice President-Treasurer,
James R. Adams
Vice President-Secretary. John R. MacManus
Vice-Presidents Harvey G. Luce,
R. A. Brewer
General Manager Leo A. Hillebrand
Media Director Elmer W. Froehlich
167
ADVERTISING AGENCIES
Branch Office
714 W. Olympic Blvd.. Los Angeles, Calif.
Phone Richmond 0191
Executive-In-Charge F. A. Berend
405 Montgomery St.. San Francisco, Calif.
Executive-In-Charge Edward Scharet
Radio Accounts Placed — Pontiac Motor
Co., Cadillac Motor Co., Altes Brewing Co.,
Boydell Paint & Varnish Co., Dow Chemical
Co.. LaChoy Food Products. Inc., Simple
Simon Products. Champion Spark Plug Co.
MALCOLM-HOWARD ADVERTISING
AGENCY
20 East Jackson Blvd., Chicago, 111.
Phone Webster 2110
ABP — APA
Officers
Owner Arthur M. Holland
Continuity Director Ray Freedman
Radio Writers Hal Tate.
Maury Cliffer, Ray Freedman
Radio Accounts Placed — Dad's Root Beer,
Joy Candy Shoppes. Roller Derby, Washing-
ton Auto Sales, Alert Laundry, Holland
Jewelers, Newart Co., Rubin's Apparel, Clin-
ton Watches. Lamm Co.
Vice-Presidents Wilbur E. Johnson,
S. H. Giellerup, S. L. Meulendyke.
Director of Radio Curt Peterson
Radio Continuity Writers... G. W. Freeman,
Bennett Kolb, Eric Crosby, E. T. Clark
Radio Accounts Placed—Standard Oil Co.
of N. J., Congress Cigar Co.
J. M. MATHES, INCORPORATED
122 East 42nd St., New York, N. Y.
Phone LExington 2-7450
Officers
President J. M. Mathes
Treasurer A. E. Cox
Secretary Carle Rollins
Vice-Presidents William B. Okie,
Hyland L. Hodgson, Lester Loh,
Charles O'Donnell
Vice-President-Director of Radio,
Wilfred S. King
Assistant Director Fletcher Turner
Radio Accounts Placed — Ludens, Inc.; Na-
tional Carbon Co., New York State Milk
Publicity, Canada Dry Ginger Ale, Magazine
Repeating Razor Co., Cocomalt Co., Inter-
national Salt Co.. Cheramv Perfumes.
DAVTD MALKIEL ADVERTISING
AGENCY
260 Tremont St., Boston, Mass.
Phone Liberty 1422
ANPA — ABP — APA — PPA
Officers
President David Malkiel
Secretary Martha Brest
Account Executives Harrv Lane.
Alfred Black. Martin Kadis
Radio Accounts Placed — I. J. Fox Co.
Babi-Juice Oranges, Ace Vacuum Cleaners
Blueway Bus Lines, Drive-In Theatres, Inc.
Gordon Mfg. Co.. Paramount Baking Co.
Lincoln Oil Co.. E. M. Loew's Theaters
Greater Boston Theaters, Inc.. RKO Thea
ters, L. P. Rogers & Sons, Steuben's Restau
rant, Canadian Ace Ale.
MARSCHALK & PRATT, INC.
535 Fifth Ave., New York, N. Y.
Phone VAnderbilt 6-2022
ANPA — PPA — ABP —APA —ABC —
A AAA — NO AB
Officers
President Harry C. Marschalk
Secretarv Arthur R. Anderson
MAXON, INC.
2761 E. Jefferson Ave., Detroit, Mich.
Phone Fitzroy 5710
ANPA — PPA
Officers
Chairman of Board Lou R. Maxon
President T. K. Quinn
Vice-President Searle Hendee
Treasurer W. I. O'Neil
Radio Time Buyer H. G. Selby
Radio Director Ed Wilhelm
Branch Offices
570 Lexington Ave., New York, N. Y.
Phone Eldorado 5-2930
Vice-President In Charge W. Ray Baker
1260 Boston Ave., Bridgeport, Conn.
Phone Bridgeport 6-2177
Vice-President In Charge W. Ray Baker
919 N. Michigan Ave., Chicago, 111.
Phone Delaware 3536
Vice-President L. J. Sholty
Radio Accounts Placed — General Electric
Co., H. J. Heinz Co.. Gillette Saftey Razor
Co.
ADVERTS S I NG AGENCIES
• • •
McCANN-ERICKSON, INC.
50 Rockefeller Plaza, New York, N. Y.
Phone Circle 5-7000
AAAA — ANPA — PPA — ABP
Officers
President H. K. McCann
Vice-Presidents: Harrison Atwood, Raymond
Atwood, E. C. Bennett, L. S. Briggs,
Lloyd O. Coulter, L. E. Firth, E. D. Hill,
Gordon E. Hyde, Myron C. Lechner, E.
D. Madden, J. J. McCarthy, Hugh A.
Mitchell, E. O. Perrin, C. A. Posey,
Jack Taylor, R. W. St. Hill.
Secretary-Treasurer and In-Charge of Radio,
John L. Anderson
Director of Research L. D. H. Weld
Radio Time Buyer Robert W. Tannehill
Program Directors Stuart D. Ludlum,
Margaret E. Jessup, Lillian Steinfeld,
T. F. Gannon, William J. Reddick
Branch Offices
910 S. Michigan Ave., Chicago, 111.
Phone Webster 3701
Vice-President and Manager,
Homer Havermale
Vice-President H. G. Smith
Vice-President J. H. Jameson
Guardian Bldg., Cleveland, O.
Phone Cherry 3490
Acting Manager R. T. Hanks
Penobscot Bldg., Detroit, Mich.
Phone Randolph 9550
Vice-President and Manager. Donald C. Hight
Patterson Bldg., Denver, Colo.
Phone Keystone 4297
Manager J. S. Barrows
448 S. Hill St., Los Angeles, Calif.
Phone Michigan 4049
Manager August J. Bruhn
114 Sansome St., San Francisco, Calif.
Phone Douglas 5560
Vice-President and Manager. Henry Q. Hawes
Vice-Presidents M. S. Achenbach,
R. H. Cochran, F. H. McCrea, C. E.
Persons
Skinner Bldg., Seattle, Wash.
Phone Main 7459
Manager Vernon Churchill
Public Service Bldg., Portland, Ore.
Phone Atwater 4305
Manager Vernon Churchill
10 Pryor St., Atlanta, Ga.
Manager Robert H. Scott
Liberty Bank Bldg., Dallas, Texas
Manager D. S. Gillean
Radio Accounts Placed — New York: Chese-
brough Mfg. Co., Consolidated Edison Co.,
Crowell Publishing Co., Edelbrau Beer,
Ford Deal Advertising, Ford Motor Co.,
Gruen Watch Co., Manufacturers' Trust Co.,
National Biscuit Co., Pacific Coast Borax
Co., Stanco., Inc., Standard Brands, Inc.,
Standard Oil Co. of Latin America, Val-
entine Paint Co.
San Francisco: Anglo California National
Bank, Bordens Associated Companies, Bor-
den Co. (Manufactured Products Division),
California Packing Corp., California Walnut
Growers, Dwight Edwards Co., Fisher Flour-
ing Mills, Ford Dealer Advertising, W. P.
Fuller & Co., General Brewing Corp., North-
western Electric Co., Pacific Gas & Electric
Co., Pacific Power & Light Co., Palace Ho-
tel Co., Portland Gas & Coke Co., Standard
Oil Co. of Calif., Yosemite Park & Curry
Co., Los Angeles & Suburban Gas Companies.
Chicago: Standard Oil Co. of Nebr.,
Standard Oil Co. of Ind., Ford Motor Co.
Atlanta: Ford Branches, Ford Dealer Ad-
vertising.
Denver: Ford Motor Co., Great Western
Sugar Co., Industrial Federal Savings & Loan
Assn.
Cleveland: Ford Motor Co., Perfection
Stove Co., Richman Bros., Standard Oil Co.
of Ohio, Tappan Stove Co., National City
Bank.
THE McCORD COMPANY
1100 Hodgson Bldg., Minneapolis, Minn.
Phone Bridgeport 1225
APA — ANPA — PPA
Officers
President & Treasurer R. D. McCord
Vice-President Louis Melamed
Secretary & Space Buyer C. F. Baker
Director of Radio E. B. Grove
Production Manager Lee Skaar
Radio Accounts Placed — W. H. Barber Co.,
Breezy Point Lodge, Conrad Fur Co., Cen-
tral Cooperative Livestock Assn., Furniture
Exposition Mart, The Hilex Co., Chocolate
Products Co., Goodman Bros, Jewelers, The
Mackwin Co., Minneapolis Gas Light Co.,
Minnesota Farm Bureau Federation, Tom
Moore Coca-Cola Bottling Co., The Roy-
craft Co., G. Thomas Stores. Milk Founda-
tion of Minneapolis, The Peavey Co., Mc-
Connon & Co.
•
McJUNKIN ADVERTISING CO.
228 N. LaSalle St., Chicago, 111.
Phone State 5060
Officers
President William D. McJunkin
Executive Vice-President Gordon Best
169
ADVERTISING AGENCIES
• • •
Vice-Presidents Roy M. Kirtland,
Leroy A. Kling, Willard E. Stevens, Dade
B. Epstein, James W. Egan
Manager, Radio Dept Sam Bartlett
Media Dept. Manager Edwin A. Trizil
Production Manager W. C Mottershead
Radio Accounts Placed — The Better-Speech
Institute of America, Carey Salt Co., Flor-
sheim Shoe Co., Chef Boiardi Food Products
Co., Bremner Bros., Carson, Pirie, Scott &
Co., Benson & Rixon, Jewel Food Stores,
Frank Fehr Brewing Co., Andes Candies,
Feltman & Curme Shoe Stores, State Street
Council.
•
McKEE & ALBRIGHT, INC.
1400 South Penn Square, Philadelphia, Pa.
Phone Locust 4737
ANPA — PPA
Officers
President Roy J. McKee
Vice-President-Treasurer. .David R. Albright
Vice President-Radio Director,
James A. McFadden
Vice-President Earl B. Thomas
Secretary T. E. Libby
Branch Office
30 Rockefeller Plaza, New York, N. Y.
Phone COlumbus 5-2058
Equitable Bldg., Hollywood, Calif.
Phone Hollywood 8363
Radio Accounts Placed — Sealtest, Inc.
A. McKIM, LTD.
Confederation Bldg., Montreal, Que., Canada
Phone Lancaster 5192
Officers
President-General Manager C. T. Pearce
Vice-President J. M. Baxter
Directors B. A. Bennett,
W. T. Brace, J. J. Gallagher, D. E. Long-
more, A. N. Mcintosh. J. D. Pearce,
J. W. Thain
Montreal Manager W. T. Brace
Radio Director Don Henshaw
Branch Offices
320 Bay St., Toronto, Ont., Canada
Phone Elgin 5351
Manager D. E. Longmore
Electric Railway Bldg., Winnipeg, Man.,
Canada
Manager A. A. Brown
514 Province Bldg.,
Vancouver, B. C, Canada
Manager A. Brown
ARTHUR MEYERHOFF CO.
400 N. Michigan Ave., Chicago, 111.
Phone Delaware 7860
ANPA — PPA
Officers
President Arthur E. Meyerhoff
Director of Radio Nelson A. Shawn
Branch Offices
530 W. Sixth Ave., Los Angeles, Calif.
Phone Madison 1151
Manager George Taylor
759 N. Milwaukee St., Milwaukee, Wis.
Phone Marquette 3144
Manager George Grabin
Radio Director Nelson A. Shawn
Radio Account Placed — Wm. Wrigley Jr.
Co., Santa Catalina Island Co.
C. L. MILLER COMPANY
521 Fifth Ave., New York, N. Y.
Phone MUrray Hill 2-1010
ANPA — PPA
Officers
President C. L. Miller
Sec'y & Ass't Treasurer George Carhart
Radio Director George Carhart
Branch Office
35 East Wacker Drive, Chicago, 111.
Phone Central 1640
Manager I. M. Tuteur
Radio Accounts Placed — Corn Products
Refining Co., Curtis Candy Co., Blue Chan-
nel Corp., Keeley Brewing Co., Cooter
Brokerage Co.
•
DAN B. MINER CO.
250 Chamber of Commerce Bldg.,
Los Angeles, Calif.
Phone Richmond 3101
AAAA — ANPA — ABP
Officers
President Dan B. Miner
Treasurer M. R. Sweeney
Vice-Presidents J. C. Morse,
Isabel Moses, Fred W. Meyer
Director of Radio-Talent, Continuity &
Script Buyer John Guedel
Radio Time Buyer Fred W. Meyer
Producer John Guedel
Radio Accounts Placed — Wilshire Oil Co.,
Coast Fishing Co., Forest Lawn Memorial
Park, Western Auto Supply Co., Los Angeles
Electrical League, Blecho Co., Los Angeles
Downtown Shopping News, George Belsey,
Globe Grain & Milling Co., Barbara Ann
Baking Co.
170
ADVERTISING AGENCIES
MITCHELL-FAUST ADVERTISING
CO.
230 N. Michigan Ave., Chicago, 111.
Phone State 6610
ANPA — PPA — APA — NOAB
Officers
President Paul E. Faust
Treasurer Lyman L. Weld
Secretary R. A. L. Herweg
Vice-Presidents L. H. Copeland,
Remy L. Hudson
V-P & Radio Director Paul Holman Faust
Manager, Radio Department
Dorothy L. Parsons
MITHOFF & WHITE
706 Martin Bldg., El Paso, Texas
Phone Main 4500
ABP — SAAA — AAAN
Officers
Partner-Manager of Radio Dept.,
Warren T. Mithoff
Partner Dan T. White, Jr.
Production Manager Gerald F. Perry
Radio Accounts Placed — El Paso Electric
Co., The Borden Co., Gateway Club, El
Paso National Bank. Purity Baking Co.,
Acme Laundry Co., Harry Mitchell Brewing
Co.
•
EMIL MOGUL CO., INC.
625 Madison Avenue, New York, N. Y.
Phone ELdorado 5-1756
Officers
Radio Director Emil Mogul
Copy Chief Alfred Berger
Radio Time Buyer Helen Munroe
Radio Accounts Placed — Barney's Clothes,
Inc., San Gabriel Wine Co., Trimount Cloth-
ing Co., Miller's Furniture Market.
•
THE CHESTER C. MORELAND CO.
Times-Star Bldg., Cincinnati, Ohio
PPA — ABP — ANPA
Officers
President-Treasurer. .. .Chester C. Moreland
Vice-Presidents Robert N. Gorman,
Robert H. Ames
Vice President-Space Buyer,
Bryce L. Schurman
Secretary Walter H. Strauss
RAYMOND R. MORGAN CO.
6332 Hollywood Blvd., Hollywood, Calif.
Phone Hempstead 4194
Officers
President Raymond R. Morgan
Vice-President L. W. Hobson
General Manager R. E. Messer
Director of Radio J. W. Nelson
Continuity Director J. J. McCleery
Radio Accounts Placed — Folger Coffee Co.,
Planters Nut & Chocolate Co., White King
Soap Co., Bireley's, Inc., Scotch Soap, Rod-
ney E. Sprigg Co.
H. C. MORRIS & CO., INC.
420 Lexington Ave., New York, N. Y.
Phone LExington 2-8650
MORSE, INTERNATIONAL, INC.
122 East 42nd St., New York, N. Y.
Phone LExington 2-6727
PPA
Officers
President Carl J. Balliett
Vice-Presidents Shaw Newton,
E. P. Anderson
Secretary and Treasurer J. P. Sawyer
Radio Director Richard Nicholls
Radio Time Buyer R. M. Dubois
Branch Offices
900 Market St.. Wilmington, Dela.
211-15 Blackfriars Rd., London, S. E. 1
Radio Accounts Placed — Vick Chemical
Co., M. J. Breitenbach Co.
•
MOSS ASSOCIATES
415 Lexington Ave., New York, N. Y.
Phone VAnderbilt 6-2353
APA
Officers
Owner Joseph H. Moskowitz
Radio Director Hines Hachette
NEEDHAM, LOUIS & BRORBY, INC.
360 N. Michigan Ave., Chicago, 111.
Phone State 5152
AAAA — ANPA — PPA — ABP
Officers
President Maurice H. Needham
Secretary-Treasurer Otto R. Stadelman
Vice-Presidents John J. Louis,
Melvin Brorby, Harry Phelps, W. Ray
Fowler, Jr.
Program Director W. Ray Fowler, Jr.
Radio Producer W. Raymond Fowler, Jr.
Branch Offices
1680 North Vine St., Hollywood, Calif.
Phone GRanite 8803
Manager Cecil Underwood
Radio Account Placed — S. C. Johnson &
Son, Inc., Wieboldt Stores, Inc., Graft Cheese
Co.
171
ADVERTISING AGENCIES
NEFF-ROGOW, INC.
30 Rockefeller Plaza, New York, N. Y.
Phone Circle 7-4231
Officers
President Walter J. Neff
Vice-President William Rogow
Radio Accounts Placed — J. W. Beardsley's
Sons, Bond Stores, Inc., D'Arrigo Bros. Co.,
Liggett Drug Co., Frederick F. Lowenfels &
Son, Joseph Martinson & Co., Melville Shoe
Corp., Sears Roebuck & Co.
PECK ADVERTISING AGENCY, INC.
444 Madison Ave., New York, N. Y.
Phone PLaza 3-0900
Officers
President Harry Peck
Secretary-Treasurer Harry Krawitz
Vice-President Walter Schwartz
Director of Radio Arthur Sinsheimer
Radio Continuity Writers . Ralph Lieberman,
Eva Monty, Geo. Glass
NEWELL-EMMETT COMPANY
40 East 34th St., New York, N. Y.
Phone AShland 4-4900
AAAA — ANPA — PPA — ABP — PRB —
SAAA — SNPA
Officers
President C. D. Newell
Treasurer F. H. Walsh
Secretary R. L. Strobridge
Vice-Pres. in Charge of Radio.. Wm. Reydel
Radio Accounts Placed — Liggett & Myers
Tobacco Co. (Chesterfields), Thomas Cook &
Son, Loose-Wiles Biscuit Co., Pepsi-Cola Co.,
Beech-Nut Packing Co.
•
O'DEA, SHELDON &
CANADA Y, INC.
400 Madison Ave., New York City
Phone PLaza 3-1670
AAAA
Officers
President Mark O'Dea
Executive Vice-President. .George H. Sheldon
Vice-President L. C. McElroy
Vice-President C. E. Nelson
Space Buyer Catherine Wohlpart
Treasurer & General Manager. . . .J. F. Quick
MERRITT OWENS
ADVERTISING AGENCY
412 Commercial National Bank Bldg.
Kansas City, Kans.
Phone Dr. 7250
PARIS & PEART
370 Lexington Ave., New York, N. Y.
Phone Caledonia 5-9840
ANPA — ABP — PPA
Co-Partners A. G. Peart,
John H. Rehm
Radio Time Buyer Frank H. Pamentel
Radio Account Placed — The Great Atlan-
tic & Pacific Tea Co., John Wiley Jones Co.,
Fixt Products, Inc.
PEDLAR & RYAN, INC.
250 Park Ave., New York, N. Y.
Phone PLaza 5-1500
AAAA — ANPA — PPA — ABP
Officers
President Thomas L. L. Ryan
Secretary and Treas Arthur Cobb, Jr.
Vice-Presidents Lawrence L. Shenfield,
Francis J. Doherty
Director of Radio Gregory Williamson
Radio Copy Chief John Archer Carter
Radio Producing Staff E. G. Sisson,
Elisabeth Howard, John McClean, Jr.
Radio Writing Staff Cyril J. Mullen,
Jack Finney, Donald Wallace, Howard
Merrill, Beth Judson.
Radio Accounts Placed — The Procter &
Gamble Co. (Chipso, Camay Soap, Dash),
Bristol-Myers Co., Lady Esther, Inc., J. C.
Penney Co.
•
PLATT-FORBES, INC.
386 Fourth Ave., New York City
Phone CAledonia 5-4440
Officers
President & Treasurer W. A. Forbes
Vice-President Rutherford Piatt
Vice-President T. F. Cosgrove
Vice-President John Monsarrat
Secretary W. S. Walker
Space Buyer & Prod. Manager. George Kraus
Account Executives. .. .John K. L. Peterson,
Parmelee Lyman
Radio Accounts Placed — Peter Paul, Inc.,
Oxo, Ltd.
•
R. J. POTTS & COMPANY
101 West 11th St., Kansas City, Mo.
Phone Victor 4433
APA — NOAB — ANPA — PPA
Continental Agency Network
ident.
Officers
R. J. Potts
172
ADVERTISING AGENCIES
Vice-President J. B. Woodbury
Secretary-Treasurer .Jerry McKee
Account Executives. .. .Frank F. B. Houston,
E. A. Warner, W. B. Hill
Branch Office
331 Madison Ave., New York, N. Y.
Phone VAnderbilt 6-4952
Vice-President In Charge. . .Robert Dorfman
THE POTTS TURNBULL COMPANY
10th Floor, Carbide & Carbon Bldg.
Kansas City, Mo.
Phone Victor 9400
ANPA — PPA — APA — NO AB
Officers
President W. J. Krebs
V-P.-Production Mgr D. E. Dexter
Secretary G. F. Magill
Treasurer E. T. Chester
Time Buyer B. G. Wasser
•
PRESBA, FELLERS & PRESBA
360 N. Michigan Ave., Chicago, 111.
Phone Central 7683
APA — ABP — ANPA — NOAB
Officers
President Bert S. Presba
V-P in Charge of Radio . . . .E. A. Fellers
Secretary Will B. Presba
Radio Accounts Placed — Flex-O-Glass Mfg.
Co., Household Magazine, Mantle Lamp Co.,
Earl E. May Seed Co., Olson Rug Co., Pure
Milk Association, Ryde & Co., Dr. Scholl
Foot Comforts, United Factories, Woodmen
Accident Co., Arcady Farms Milling Co.,
Bunte Bros., Glass Coffee Brewer Corp., Pio-
neer Life Insurance Co., Dave Minor Pub-
lishing Co., Mid-West Photo Service.
THE L. W. RAMSEY CO.
Union Bank Bldg., Davenport, Iowa
Phone 3-1889
ANPA — PPA — APA — ABP
President & Treasurer L. W. Ramsey
Secretary E. G. Naeckel
Branch Office
230 N. Michigan Ave., Chicago, 111.
Phone Franklin 8155
Vice-President F. L. Eason
Director of Radio Fred Herendeen
Radio Accounts Placed — Chamberlain Lab-
oratories Inc., F. W. Fitch Co.
THE RANDALL CO.
75 Pearl St., Hartford, Conn.
Phone 7-8233
Officers
President-Space Buyer-
Radio Director Wilbur Randall
CHAS. DALLAS REACH CO.
58 Park Place, Newark, N. J.
Phone Market 3-5100
AAAA — ANPA — PPA — ABP — APA
Officers
President-Director of Radio,
Chas. Dallas Reach
Vice-President Howard E. Sands
Secretary F. R. Risley
Branch Office
6 East 45th St., New York, N. Y.
Phone VAnderbilt 6-5924
Manager J. S. Little
Radio Accounts Placed — Cut-Rite Waxed
Paper, R. B. Davis Sales Co., Koppers Co.-
Minnesota Division.
REDFIELD-JOHNSTONE, INC.
247 Park Ave., New York, N. Y.
Phone PLaza 3-6121
ANPA — PPA — ABP
Officers
Chairman of the Board L. L. Redfield
President E. F. Johnstone
Vice-Presidents B. L. Roberts
E. T. T. Williams, J. J. McNevin.
Treasurer-Space Buyer B. L. Roberts
Radio Department N. S. Livingston
Radio Production C. E. Waddell
Radio Accounts Placed — Howard Clothes,
Inc., Mcseck Line, Federation Bank & Trust
Co.
MORGAN REICHNER <& CO., INC.
580 Fifth Ave., New York, N. Y.
Phone BRyant 9-6900
AAAA — NOAB — PPA — APA — ABP
Officers
President-Treasurer M. S. A. Reichner
Vice-President J. L. Livermore, Jr.
Secretary Harold A. Bowman
EMIL REINHARDT
ADVERTISING AGENCY
1736 Franklin St., Oakland, Calif.
Phone Templebar 2408
ABP — ANPA
Officers
Owner Emil Reinhardt
Art Director Robert Shelton
173
ADVERTISING AGENCIES
Space Buyer Mildred McMahon
Writers David Lane, Joseph Connor
Radio Accounts Placed — Kilpatrick Bak-
ery Co., Mary Ellen's, Inc., J. L. Tuttle, Inc.,
Wood Brignettes, Inc.
C. E. RICKERD, INC.
550 Maccabees Building, Detroit, Michigan
Phone Temple 1-3636
Officers
President-Treasurer-Time Buyer,
C. E. Rickerd
Executive Vice-President. .James Dickson, Jr.
Vice-President Edward C. Parker
Secretary Fred B. Collier
Account Executive Howard O. Ward
Production Jeanette Welker
ROCHE, WILLIAMS &
CUNNYNGHAM, INC.
310 S. Michigan Ave., Chicago, 111.
Phone Harrison 8490
Officers
President J. P. Roche
Treasurer D. J. Kelly
Secretary M. F. Williamson
Vice-Presidents J. M. Cleary, S. Weston,
Guy C. Pierce, Lloyd Maxwell
Director of Radio N. J. Cavanagh
Radio Continuity Writers J. H. Kelly,
G. Hammill, R. A. Seng
Branch Office
1500 Chestnut St., Philadelphia, Pa.
Phone Rittenhouse 3750
Guy C. Pierce (in charge)
Radio Accounts Placed— The Studehaker
Corp.. Williams Oil-O-Matic Heating Corp.,
Sun Oil Co., The Milwaukee Road, National
Toilet Co.. Kenton Pharmacal Co.
ROGERS & SMITH
714 Wholesale Merchants Bldg., Dallas, Tex.
Phone 7-1477
SAAA
Officers
Owner Herbert A. Rogers
Director of Radio Howard N. Smith
Radio Accounts Placed — Naughton Farms,
McGaugh Hosiery Mills, Burleson's Honey,
Sareger Bros.
Affiliated with Rogers & Smith, Chicago.
ARTHUR ROSENBERG CO., INC.
570 Seventh Ave., New York, N. Y.
Phone CHickering 4-4420
ANPA — PPA — APA
Officers
President Arthur Rosenberg
Vice-President Samuel Rubenstein
Secretary A. A. Rosenberg
Treasurer Charles S. Silver
Copy Chief H. J. Cowan
Production Manager H. B. Fleischman
Research Director. .. .Walter Alwyn-Schmidt
Radio Accounts Placed — Longines-Witt-
nauer Watch Co., Monarch Wine Co., Rum
& Maple Tobacco Corp., Stewarts Credit
Corp.
•
ROTH, SCHENKER &
BERNHARD, INC.
737 N. Michigan Ave., Chicago, 111.
Phone Whitehall 6030
ANPA — PPA — APA — NOAB
Officers
President Sydney M. Roth
Vice-President B. W. Schenker
Secretary Edgar Bernhard
Treasurer Harry Roth
Director of Radio A. E. Peters
•
CHARLES L. RUMRILL & CO.
364 East Ave., Rochester, N. Y.
Phone Stone 592
ABP
Officers
Partners Charles L. Rumrill,
J. E. Porter, Earl A. Rogers
Time Buyer G. Grantly Wallington
Radio Accounts Placed — Radio Station
WHAM.
•
RUTHRAUFF & RYAN, INC.
405 Lexington Ave., New York, N. Y.
Phone MUrray Hill 6-6400
AAAA — ANPA — PPA — ABP
Officers
President F. B. Ryan
Vice-President & Treasurer. .W. B. Ruthrauff
Secretary Ralph Van Buren
V-P & Director of Radio.. .Lawton Campbell
Assistant S. Heagan Bayles
Business Manager Charles T. Ayres
Supervisor of Evening Programs
Merritt W. Barnum
Supervisor of Daytime Programs
Herschel Williams, Jr.
Asst. Supervisor of Daytime Programs
Marguerite Dougherty
174
ADVERTISING AGENCIES
Production Directors Nate Tufts,
Lee Cooley, John Loveton, Willard
Tuttle
Commercial Writers Regina Morgan,
Avery Giles, Vivian Washburn, Florence
Miles, Robert Mann, Walter Mead, Neil
O'Brien
Time Buyer T. C. Fisher
Branch Offices
360 N. Michigan Ave., Chicago, 111.
Phone Randolph 2625
Manager Paul Watson
Director of Radio Ros Metzger
Assistant Radio Director Arthur Trask
Executive-In-Charge of Production,
Warren Johnson
Radio Producer, Daytime Shows,
John Dennison
Radio Producer, Evening Shows,
Paul Bia Gioni
Executive-In-Charge of Scripts,
Catherine Haynie
Writers Baker Ostrin,
Irene Small, Robert Gardner
Time Buyer Albert Callies
7430 Second Boulevard, Detroit, Mich.
Phone Madison 1980
Vice-President In Charge .... Mathew J. Casy
812 Olive St., St. Louis, Mo.
Phone Main 0128
1680 N. Vine St., Hollywood, Calif.
Phone Hillside 7593
Production Directors Crane Wilbur,
Thomas Freebairn-Smith
Commercial Writer Edward Ettinger
712 Main St., Houston, Texas
Phone, Charter 4-1741
235 Montgomery St., San Francisco, Calif.
Phone Douglas 5822
1216 Third Ave., Seattle, Wash.
Phone Main 6727
Radio Accounts Placed — American Tobacco
Co., Canadian Ironized Yeast Co., Chrysler
Corp., Delaware, Lackawanna & Western
Coal Co., Dodge Motor Corp., H. Fendrich,
Inc., Gunther Brewing Co., Holland Furnace
Co., Hyde Park Brewers Assn., Ironized
Yeast Co., M. J. Lanahan, Inc., Lever Bros.
Co., Lever Bros., Ltd., Noxema Chemical
Co., Oshkosh B'Gosh, Inc., Penn Tobacco
Co., Quaker Oats Co., Star Brewery, Inc.,
Sterling Brewery, Inc., Campbell Soup Co.
(Franco-American Spaghetti), Emerson Drug
Co., Jacob Ruppert Brewery.
•
SCHOLTS ADVERTISING SERVICE
1201 West 4th St., Los Angeles, Calif.
Phone Michigan 2396
Officers
Owner William G. Scholts
Radio Director Tom D. Scholts
SCHWIMMER & SCOTT
75 E. Wacker Drive, Chicago, 111.
Phone Dearborn 1818
AAAA — ABP — ANPA — PPA
Officers
Partners Walter Schwimmer, R. J. Scott
Director of Radio N. E. Heyne
Radio Accounts Placed — Peter Fox Brew
Co., Hirsch Clothing Co., Lea & Perrins,
Inc., National Tea Co., Salerno-Megowen Bis-
cuit Co., Mission Bell Wines, Studebaker
Sales Co. of Chicago, Rudolph Wurlitzer
Co., Thomas J. Webb Coffee Co., Walgreen
Drug Co., Hudson Dealers of Cook County,
Parker Bros. Evans Fur Co.
RUSSEL M. SEEDS COMPANY, INC.
Palmolive Bldg., Chicago, 111.
Phone Delaware 1046
ANPA — PP — ABP — PRB — SNPA
Officers
President Freeman Keyes
Chairman of Board Freeman Keyes
Treasurer Jack Harding
Secretary H. J. Smith
Vice-Presidents Paul Richey,
T. J. Wallace
Branch Offices
Lemcke Bldg., Indianapolis, Ind.
Paul Richey
Jack Harding
Fountain Square, Cincinnati, Ohio
John Lair
Radio Accounts Placed — W. A. Sheaffer
Pen Co., Pinex Co., General Mills, Inc., Key-
stone Steel & Wire Co., Brown & Williamson
Tobacco Corp., The Armand Co., Grove Lab-
oratories, Inc.
•
THEODORE H. SEGALL ADVERTIS-
ING AGENCY
544 Market St., San Francisco, Calif.
Phone SUtter 6557
NCBA
Officers
General Manager T. H. Segall
Radio Director Frank Wright
Service Director Edward G. Lansdale
Production Manager Kenton S. Bates
Art Director Clifford Spooner
•
SHERMAN & MARQUETTE, INC.
Room 3400 Palmolive BMg., Chicago, 111.
Phone Delaware 8000
ABP — ANPA — PPA — PRB
SAAA — SNPA
Officers
President Stuart Sherman
175
ADVERTISING AGENCIES
Vice-President and Treasurer.
Arthur Marquette
Secretary A. R. Steffen
Manager, Radio Dept Henry Selinger
Time Buyer C. E. Bonnesen
Radio Department Business Manager,
Evelyn Lyman
Radio Account Placed — Colgate-Palmolive-
Peet Co. (for Colgate Shave Cream, Colgate
Tooth Powder, Halo Shampoo, Vel Washing
Powder, Cashmere Bouquet Soap and Beauty
Preparations, Super Suds, Klek, Crystal
White Laundry Soap, Quaker Oats Co. (for
Quaker Farina and Ful-O-Pep Feeds) ; Dr.
W. B. Caldwell, Inc. (Dr. Caldwell's Laxa-
tive).
•
SMALL & SEIFFER, INC.
24 W. 40th St., New York, N. Y.
Phone Wisconsin 7-8765
ANPA — PPA
Officers
President Albert Seiffer
Secretary-Treasurer Marvin Small
Radio Accounts Placed — Arrid, Allcock's
Porous Plasters, Vapex Inhalant.
SORENSEN & COMPANY
919 N. Michigan Ave., Chicago, 111.
Phone Delaware 5030
ANPA — PPA
Officers
President Roy A. Sorensen
Production Manager Harry H. Hullinger
Radio Accounts Placed — Bowey's, Inc.
RAYMOND SPECTOR
COMPANY, INC.
32 East 57th St., New York, N. Y.
Phone ELdorado 5-1270
ANPA — PPA — ABP
Officers
President Raymond Spector
Vice-President Saul Flaum
Vice President-Radio Director,
David Chrisman
Secretary-Research Director. .Horace Scherin
Director of Clients Service,
Leonard M. Leonard
Media Director Dan Rodgers
Radio Accounts Placed — Aspertane, Inc.,
Beverly Hills Memorial Park, Blackstone
Products, Inc., Journal of Living, King David
Memorial Park, Lone Ranger, Inc., Look,
Inc., Maryland Baking Co., Modern Camera
Exchange, Inc., Purity Products, Inc., Serutan
Co., Universal Camera Corp.
STACK-GOBLE ADVERTISING
AGENCY
8 South Michigan Ave., Chicago, 111.
Phone Randolph 0160
ANPA — PPA — APA — ABC — NOAB
Officers
President & Treasurer E. R. Goble
Secretary A. E. Goble
Vice-President. .-.'.... H. L. Hulsebus
Director of Radio. Alden Goble
Branch Offices
400 Madison Ave., New York, N. Y.
Phone PLaza 3-7145
Vice-Presidents. . .R. A. Porter, J. A. Butler
Radio Accounts Placed — Swift & Co.,
Lewis-Howe Co.
JACK STARR-HUNT
San Juan de Letran 27-7, Mexico City, Mexico
Phone Eric. 12-81-20 and Mex. L-61-90
Officers
President Jack Starr-Hunt
Secretary Elana Arroyo
Treasurer Mrs. C. V. Zamora
Media Jorge Octavio Arroyo
Director of Radio Daniel Lundberg
Continuity E. Garcia de la Cadena
BARTON A. STEBBINS
ADVERTISING AGENCY
811 West Seventh St., Los Angeles
Phone Trinity 8821
AAAA — ANPA — PPA — ABP — NOAB
Officers
Owner B. A. Stebbins
Copy Chief J. L. Rogers
Director of Radio B. A. Stebbins
Time Buyer Arthur W. Gudelman
Branch Office
247 Park Ave., New York, N. Y.
Phone PLaza 3-8280
Manager William Arnold
Radio Accounts Placed — Signal Oil Co.,
Roman Meal Bread, Gordon Baking Co.
STERNFIELD-GODLEY, INC.
280 Broadway, New York, N. Y.
Phone BArclay 7-3030
ABP — ANPA — PPA
Officers
President-In-Charge of Radio. Samuel Godley
Vice-President Earl R. Cotter
Secretary Frances C. Costello
Treasurer Samuel S. Sternfield
Space Buyer Philip Schef t
176
ADVERTISING AGENCIES
CHARLES R. STUART
625 Market St., San Francisco, Calif.
Phone Douglas 2438
ABP — ANPA — PPA — PACA
Officers
Owner Charles R. Stuart
Space Buyer Georgia Friedmann
Branch Office
1402 Park Central Bldg., Los Angeles, Calif.
Phone Tucker 2822
Manager Charles Levitt
Radio Accounts Placed — Bank of America.
SWEENEY & JAMES CO.
1501 Euclid Ave., Cleveland, Ohio
Phone Main 7142
ANPA — PPA — APA
Officers
President John F. Sweeney
Vice-President Frank G. James
Radio Time Buyer W. B. Watterson
Radio Account Placed — Firestone Tire &
Rubber Co.
J. D. TARCHER & CO., INC.
630 5th Ave., New York, N. Y.
Phone Circle 6-2626
Officers
President J. D. Tarcher
Director of Radio fm. E. Larcombe
Radio Producers and Continuity
Writers George R. Marek,
Kenneth Whatmore
Radio Accounts Placed — Smith Brothers,
Inc., Seeman Bros., Inc., Benrus Watch Co.,
Freed Radio Corp.
•
THOMAS B. TATE, ADVERTISING
World Bldg., Tulsa, Okla.
Phone 4-0445
Officers
Owner-Space Buyer Thomas B. Tate
J. WALTER THOMPSON CO.
420 Lexington Ave., New York, N. Y.
Phone Mohawk 4-7700
AAAA — ANPA — ABP — PPA
Officers
President Stanley Resor
Secretary Howard Kohl
Treasurer Gilbert Kinney
Assistant Secretary-Treasurer. .Donald Foote
Assistant Secretary Edward Wilson
Assistant Treasurer Luther O. Lemon
Senior Vice-Presidents Gilbert Kinney,
Henry T. Stanton, James W. Young
Vice-Presidents: Lloyd Baillie, William L.
Day, Henry C. Flower, Jr., Howard Hender-
son, Clement Watson, Henry M. Stevens,
S. Hunter Richey, William Resor, Walter
R. Hine, Thayer Jaccaci, William G. Palm-
er, Samuel W. Meek, William C. McKeehan,
Jr., Sidney W. Dean, Jr., Russell Pierce,
Philip Richardson, Elwood Whitney.
Vice-President in Charge of Radio,
John U. Reber
Radio Time Buyer Linnea Nelson
Radio Talent Buyer. .Thomas D. Luckenbill
Branch Offices
1549 North Vine St., Hollywood, Calif.
Phone Hillside 7241
Vice-President Daniel J. Danker, Jr.
Radio Talent Buyer Paul Rickenbacker
410 N. Michigan Ave., Chicago, 111.
Phone Superior 0303
Vice-President and General Manager,
Henry T. Stanton
Vice-Presidents: Merton V. Wieland, Kennett
W. Hinks, Willard F. Lochridge, James D.
Woolf, Chester A. Foust
Radio Director B. W. Gunn
Radio Time Buyer Margaret Wylie
100 Bush St., San Francisco, Calif.
Phone Garfield 3510
Vice President-General Manager,
Arthur C. Farlow
821 Second Ave., Seattle, Wash.
Phone Seneca 0655
General Manager Norton W. Mogge
Radio Accounts Placed — Atlantis Sales
Corp., P. Ballantine & Sons; Calsodent Co.,
City Baking Co., Elgin National Watch Co.,
General Cigar Co., Grove Laboratories, Inc.,
Johns-Manville Corp., Kellogg Co., Kraft
Cheese Co., Lamont Corliss & Co., P. Loril-
lard & Co., Lever Bros. Co., Northam War-
ren Corp., Northern Trust Co., Penick &
Ford, Ltd., Planters Peanut & Chocolate Co.,
Safeway Stores, Inc., Scott Paper Co., Seeck
& Kade, Inc., Shell Oil Co., Standard Brands,
Inc. (Chase & Sanborn Coffee, Tender Leaf
Tea), Swift & Co., U. S. Playing Card Co.,
Washington State Apple Commission, Weco
Products Co., J. B. Williams Co., Wine Ad-
visory Board, William Wrigley Jr. Co.
•
TOMASCHKE-ELLIOTT, INC.
1624 Franklin St.. Oakland. Calif.
Phone Glencourt 4941
NOAB — NCBA
Officers
President F. L. Tomaschke
177
ADVERTISING AGENCIES
Secretary William M. Maxfield
V-P & Director of Radio. .Wallace F. Elliott
Radio Accounts Placed — Cardinet Candy
Co., Pacific Guano Co., Par Soap Co., Down-
town Merchants Association, Key System,
East Bay Transit Co.
W. I. TRACY, INC.
515 Madison Ave., New York, N. Y.
Phone ELdorado 54404
ANPA — PPA — NOAB
Officers
Chairman of Board W. I. Tracy
President Frank S. Kent
Treasurer George M. Pease
Account Executives F. W. Hobbs,
A. S. Johansen, M. M. Fleischl, J. F.
Donovan, F. S. Kent, W. I. Tracy, K. H.
Thompson
Publicity Director Eleanor Beeson
Radio Accounts Placed — Wilbert Products
Co., Rapinwax Paper Co., Taylor-Reed Corp.,
Mission Garden Co., John Opitz, Inc., Min-
wax Co., Senn Products Corp., Howard
Inches Products Co.
TRACY-LOCKE-DAWSON, INC.
1307 Pacific St., Dallas, Texas
Phone 7-8655
22 E. 40th St., New York, N. Y.
Phone AShland 4-1690
A A A A — ANPA — PPA — ABP—
pRB — SAAA — SNPA — ABC — NOAB
Officers
President J. M. Dawson
Executive Vice-President. Raymond P. Locke
Secretary-Director Monty Mann
Treasurer John H. Wellenkamp
Vice-President. Manfred Darmstadter
Vice-President Joe Scheideler
Assistant Secretary-Treasurer. . .G. A. Mitten
Radio Dept Joe M. Dawson,
Raymond P. Locke, J. J. Jeffries, Mor-
ris Hite, Jerry Moffett, Erie Racey, Cecil
Widdifield
Radio Time Buyers HE. Hendrick,
Emma Worthington, Monty Mann
Radio Accounts Placed — Dr. Pepper Asso-
ciated Bottlers, Imperial Sugar Co., Garza
Sheets, Bordon Co. of the Southwest, Mrs.
Baird's Bread and Cakes, William Cameron
Ideal Built-in Furniture, Dallas Grand Op-
era Association, International Milling Co.,
Lone Star Brewing Co., Great Western Gar-
ment Co., National Wool Growers Associa-
tion, Neuhoff Packing Co., Continental Oil
Co.
VANGUARD ADVERTISING
19 East 48th St., New York, N. Y.
Phone, PLaza 3-4554
ABP
Officers
Owner J. M. Russakoff
Account Executives Jerry Albert,
W. E. Tracy
Production Manager D. Flam
VANT SANT, DUGDALE & CO., INC.
Court Square Bldg., Baltimore, Md.
Phone, Plaza 5280
AAAA — ABP — ANPA — PPA
Officers
President Wilbur Van Sant
Executive Vice-President & Treasurer,
H. K. Dugdale
Vice-President-Copy Director. . .J. P. Daiger
Vice-President R. E. Daiger
Production Manager C. D. Carr
Space Buyer G. M. Talbot
Radio Accounts Placed — Manhattan Co.,
Sherwood Bros., Inc.
WADE ADVERTISING AGENCY
208 W. Washington St., Chicago, 111.
Phone State 7369
Officers
Director W. A. Wade
Space Buyer Edw. N. Nelson
Radio Time Buyer L. J. Nelson
Radio Producers W. E. Jones,
P. C. Lund, Edward Simmons, Jeff Wade.
Radio Continuity Writers R. E. Dwyer,
L. W. Davidson.
Radio Account Placed — Miles Laboratories,
Inc., Murphy Products Co., Morris B. Sachs,
Illinois Bottled Gas Co., Wear Proof Mat Co.,
Hoover Liniment Co.
WALKER & DOWNING
Oliver Bldg., Pittsburgh, Pa.
Phone Grant 1900
ANPA — ABP — PPA
Officers
President William S. Walker
Secretary-Treasurer B. I. Davis
Radio Director William W. Rose
Radio Accounts Placed — American Fruit
178
ADVERTISING AGENCIES
Growers, Inc., Clark Bros. Chewing Gum Co.,
Colonial Biscuit Co., Duquesne Brewing Co.,
Pennsylvania Rubber Co., Pittsburgh Coal
Co., Spear & Co.
•
WARWICK & LEGLER, INC.
230 Park Ave., New York, N. Y.
Phone MUrray Hill 6-8585
AAAA — ANPA — PPA — ABP — ABC
NOAB
Officers
President H. Paul Warwick
Vice-President Henry Legler
Other Vice-Presidents S. O. Youngheart,
J. R. Warwick, Lester M. Malitz, Arthur
Deerson.
Secretary-Treasurer Robert H. Hughes
Radio Accounts Placed — The Wm. R. War.
ner Co, Larus & Bro. Company, Ther Sher-
win-Williams Company.
•
LUTHER WEAVER & ASSOCIATES
200 Globe Bldg., St. Paul, Minn.
Phone Cedar 3777
Officers
President Luther Weaver
Associate Donald Gardner
Director of Radio Elizabeth Watkins
Music Director Edward Megroth
Radio Accounts Placed — Northern Pacific
Railroad, Minnesota Federal Savings & Loan
Association, F. C. Hayer Co., Star Launderers
& Cleaners, Marshall Co.
WEISS & GELLER, INC.
400 N. Michigan Ave., Chicago, 111.
Phone, Delaware 1124
ANPA — PPA
Officers
President Edward H. Weiss
Secretary-Treasurer Max A. Geller
Media Director John Clayton
Branch Office
538 Fifth Ave, New York, N. Y.
Phone, MUrray Hill 2-4640
Executive-In-Charge Max A. Geller
Media Director S. G. Alexander
Radio Accounts Placed — Axton-Fisher To-
facco Co, Fleming-Hall Corp.
•
MILTON WEINBERG ADVERTISING
CO.
325 W. Eighth St., Los Angeles, Calif.
Phone Tucker 4111
ANPA — PPA — ABP
Officers
Co-Partners Milton Weinberg,
Bernard Weinberg.
Director of Radio Bernard Weinberg
Space Buyer E. Cousino
Radio Accounts Placed — Flamingo Sales
Co., Gaffers & Sattler, Globe Department
Stores, Hollywood Pantages Theater, Holly-
wood Turf Club, May Co, Pep Boys of Cali-
fornia, Thrifty Cut-Rate Drug Stores, Towne
Talk Co.
WELLMAN ADVERTISING AGENCY
1631 Chestnut St, Philadelphia, Penna.
Phone Rittenhouse 6576
Officers
Owner-Radio Director F. A. Wellman
THE WESSEL COMPANY
458 East 30th St, Chicago, 111.
Phone Victory 1300
Officers
President E. Wessel
Exec. V.-P. and Treas Stanley L. Wessel
Secretary Alfred Flesham
Assistant Directors R. U. Moore,
Harold Weislow
Radio Producer Leroy Stewart
Assistant Radio Producer. . .Martin Myrenik
Radio Continuity Writers I. M. Gregori
Branch Offices
230 Park Ave, New York, N. Y.
Phone MUrray Hill 6-1566
Mnager V. J. Swdon
Radio Accounts Placed — Group of Ameri-
can Banks, cooperative series on disk for
undertakers, dairies, etc, Frex Fresh Dog
Food.
WESTCO ADVERTISING AGENCY
625 Market St., San Francisco, Calif.
Phone Sutter 6744
Officers
President E. E. Sylvestre
Manager R. W. Stafford
Radio Accounts Placed — Sperry Flour Co.
WESTON-BARNETT INC.
Arts & Crafts Bldg, Waterloo, Iowa
Phone, 766
ABP — ANPA — PPA
Officers
President Wells H. Barnett
179
ADVERTISING AGENCIES
Vice-President A. C. Barnett
Secretary Phillips Taylor
Branch Office
520 N. Michigan Ave., Chicago. 111.
Phone, Whitehall 7725
Executive-In-Charge A. C. Barnett
Radio Accounts Placed — Iowa Soap Co.,
American Bird Products, Inc., Walker Rem-
edy Co., Vinton Hvbrid Corn Co.
WARD WHEELOCK CO.
Lincoln-Liberty Bldg., Philadelphia, Pa.
Phone Rittenhouse 7500
ANPA — PPA
Officers
President Ward Wheelock
Vice-Preisdent Carroll Rheinstrom
Vice-President R. K. Strassman
Secretary-Treasurer W. A. Dunn
Branch Offices
444 Madison Ave., New York, N. Y.
Phone, PLaza 3-7120
Vice-President Carroll Rheinstrom
Manager S. R. Gordon
311 Equitable Bldg.. Hollywood, Calif.
Phone, Hillside 0191
Radio Account Placed — Campbell Soup Co.
WORTMAN, BARTIN & CO.
381 Fourth Ave., New York, N. Y.
Phone MUrray Hill 4-2757
Officers
President E. B. M. Wortman
Vice-Presidents C. W. Barton,
D. N. Wormian
Secretary M. V. Wall
Treasurer W. Wyler
Radio Director M. Prehn
YOUNG & RUBICAM, INC.
285 Madison Ave., New York, N. Y.
Phone Ashland 4-8400
ANPA — PPA — AP A — AAA A —
NOAB — ABC — ABP
Officers
Chairman of Board Raymond Rubicam
President Chester LaRoche
Vice-President-Chairman Plans
Board Charles L. Whittier
Vice-President-Director of Media &
Gen. Production. . . .A. V. B. Geoghegan
Exec. Vice-Presidents Sigurd S. Larmon,
Arthur Andrews, Donald Payne, Edward
Barnes
V-P & Manager of Contact. .. .John F. Reeder
V-P & Merchandising Director. . Samuel Cherr
V-P & Copy Director H. S. Ward
V-P & Director of Research . . .George Gallup
V-P & Art Director Vaughn Flannery
Vice-Presidents .John E. Grimm, Jr.,
Louis N. Brockway, Curtis G. Pratt,
Bryan Houston
Secretary-Treasurer J. H. Geise
Director of Radio Thomas F. Harrington
Radio Dept. Manager. . . .Thomas H. A. Lewis
Asst. to Director of
Radio Frederic W. Wile, Jr.
Manager of Talent
Bureau Hubbell Robinson, Jr.
Manager, Commercial Couy
Bureau Joseph A. Moran
Manager, Station Relations
Bureau Carlos A. Franco
Manager, Radio Publicity
Bureau Wm. J. Thomas, Jr.
Special Announcer Harry von Zell
Branch Offices
6253 Hollywood Blvd., Hollywood, Calif.
Phone Hollywood 2734
Manager Joseph R. Stauffer
Assistant Manager Carroll O'Meara
Radio Production
Supervisor John Van Nostrand
333 N. Michigan Ave., Chicago, 111.
Phone Central 3144
Vice-President-Manager A. E. Tatham
Vice-President-Merch.
Director D. G. Schneider
7430 Second Blvd., Detroit, Mich.
Phone Madison 4300
Manager George Davis
660 St. Catherine Street, West, Montreal, Que.
Phone Plateau 4691
Vice-President-Canadian
Manager Lorimer B. Slocum
V-P & Merchandising Director E. D. Ring
Director of Media &
Research L. C. Arbuthnot
80 King St., West, Toronto, Ont.
Phone Elgin 5347
Manager F. Goodman
Radio Accounts Placed — The Borden Com-
pany; Johnson & Johnson; Bristol-Myers
Company (Ipana, Sal Hepatica, Minit Rub) ;
General Foods Corp. (Calumet, Grape-Nuts
and Grape-Nuts Flakes, Jell-O, Jell-0 Pud-
dings, Jell-0 Ice Cream and Freezing Mix,
LaFrance, Satina, Minute Tapioca, Postum,
Sanka, Swans Down) ; Harold H. Clapp, Inc.;
Drake Bakeries; Cummer Products (Ener-
gine, Molle) ; Gulf Oil Corporation; Interna-
tional Silver Company; Thomas H. Lipton,
Inc.; R. H. Macy; Metropolitan Life Insur-
ance Company; Rath Packing Company; Rit
Products Corporation; Sanforizing Division
of Cluett Peabody & Co.
180
RADIO EDITORS and WRITERS
of NEWSPAPERS IN THE
UNITED STATES and CANADA
(As of January 1st, 1941)
The following list of radio editors writing for newspapers and maga-
zines in the United States and Canada ivas compiled from question-
naires submitted in the Fourth Annual Radio Daily Poll and through
the cooperation of radio stations in both countries.
ALABAMA
Anniston Star: Edwin Mullinax
Birmingham News: Turner Jordon
Birmingham Post: Jean Moyer
Florence Herald: M. B. Davnell, Jr.
Montgomery Advertiser: Bill Mahoney
Southern Radio News (Birmingham)
Ormond Black
ARIZONA
Arizona Farmer (Phoenix): Les Maw-
hinney
Arizona Record (Globe): Ralph Herron
Arizona Silver Belt (Miami): Sam
Kiamy
Arizona Weekly Gazette (Phoenix): Don
Frederickson
Bisbee Review: Charles Modesette
Douglas Dispatch: Walter Zipf
Phoenix Gazette: Dan Crumley, R. W.
Barry
Phoenix Republic: Frank Ross
Popular Radio Programs (Tucson):
Connie Kelly
Safford Daily News: Jack Copeland
Tucson Citizen: Bill Wallace
Tucson Star: Al Welke
Yuma Daily Sun: Karl Allen
ARKANSAS
Arkansas Democrat (Little Rock): Eve-
lyn Greene
Arkansas Farmer (Little Rock) : Mrs.
W. C. Pope
Arkansas Gazette (Little Rock) : Inez
Hale McDuff
Blytheville Courier-News: J. Graham
Sudbury
Cinemag (Paragould) : Orris Collins
Fort Smith Tribune: Gene Guthridge
Hot Springs Sentinel Record-New Era:
Kent Rush
Jonesboro Sun: Fred Troutt
Jonesboro Tribune: Donald Murray
Siloam Springs Daily Herald & Demo-
crat: Alf Perrine
CALIFORNIA
Anaheim Bulletin: L. Loudon
Bakersfield Calif ornian: Ralph Kreiser
Berkeley Gazette: Helane Peters
Fan Fare Magazine (San Francisco):
Helane Peters
Fresno Bee: A. J. Welter
Fresno Guide: Jim McCollum
Fullerton News Tribune: Paul Wright
Hanford Sentinel: J. E. Richmond, Walt
Christie
Hollywood Citizen-News: Zuma Palmer
Kern Herald (Bakersfield) : Paul Newell
Long Beach Independent: Wayne Parker
Los Angeles Examiner, Los Angeles Her-
ald & Express, Los Angeles News,
Los Angeles Times (for logs only) :
Jack Holmes
Marysville Appeal Democrat: Horace
Thomas
Merced Sun-Star: Dan O'Neill
Oakland Post Enquirer: Richard Loomis
181
RADIO EDITORS AND WRITERS
Oakland Tribune: Charles Mcintosh
Orange Daily News: Tom Hart
Pasadena Independent: Bill Bird
Pasadena Post & Star News: Reginald
Warren
Porterville Recorder: Homer Wood
Radio Life (Los Angeles): H. H. Hata-
way
Radio Time (Los Angeles): Ken Morgan,
Vincent Vaughn
Riverside Daily Press: Earl W. Porter
Sacramento Bee: Ted Mandella
Sacramento Union: Kirt MacBride
San Bernardino Independent: Tom Wood
San Diego Union & Tribune-Sun: Maury
Savage
San Francisco Call Bulletin: Bob Hall,
Edward Romero, Tom Barca
San Francisco Chronicle: Gale Anderton,
Sanford Paganucci, Don Knight,
Herb Caen
San Francisco Examiner: Edward Mur-
phy
San Francisco Life: J. Clarence Myers
San Francisco News: Emilia Hodell
Universal Radio Features Syndicate
(Santa Ana): Tom E. Danson
San Jose Mercury Herald: Pearce Davies
San Jose News: Jack Wright
San Luis Obispo Telegram Tribune: J.
R. Paulsen
Santa Ana Independent: A. B. Barry, Vic
Rowland
Shopping News (Oakland-San Fran-
cisco) : Tom Tyrell
Stockton News Advertiser: Edward Wil-
liamson
Stockton Record: Jack Bawden
Turlock Times: Bob Whiteside
Visalia Times-Delta: Click Relander
Watsonville Register - Parjaronian &
Sun: Frank Orr
Whittier Reporter: Dick Crow
COLORADO
Denver Daily Record-Stockman: Willard
Simms
Denver Monitor: Carson Harris
Denver Post: Betty Craig, Kenneth
Chappelow, Joseph A. McNee, Mel-
vin Rupp
Rocky Mountain News (Denver): James
Briggs, Mark Rousseau
CONNECTICUT
Bridgeport Post: Rocky Clark
Bridgeport Sunday Herald: Leo Miller
Bridgeport Time Star: Fred Thorns
Bristol Press: Charles Murray McCarthy
Connecticut Echo (New Haven): Carey
Cronin, Michael J. Goode
Hartford Courant: Douglas B. Fellows,
John Reitmeyer
Hartford Times: Harold B. Waldo, Ward
Duffy
New Haven Register: John Day Jackson
Stamford Advocate: Leonard Massell
Waterbury Democrat: Jim Parker
DISTRICT OF COLUMBIA
Washington Herald & Times: Bill Frank
Washington News: Fred Comstock
Washington Post: Dick Coe
Washington Star: John Stepp, William
Coyle
FLORIDA
Bradenton Herald: Nyna Herald
Daytona Beach Evening News: Rexetta
Leonard
Florida Times Union (Jacksonville):
Frances Bridges
Fort Lauderdale Daily News: W. B.
Warnick, Jr.
Fort Lauderdale Times: Walter Day
Fort Myers News Press: Fran Daughtery
Jacksonville Journal: Jim Massey, G. V.
Sanders
Lakeland Ledger: Harris Sims
Miami Herald: Marion Stevens
Miami News: Jimmie McLean
Ocala Evening Star: Bert Dosh
Ocala Morning Banner: Harris Powers
Panama City News-Herald: Toni Veverka
Panama City Pilot: Eddie Pierce
Sarasota Herald Tribune: Bill Coe
Southwest Floridian (Fort Myers):
George Hosmer
St. Augustine Record: Nina Hawkins
St. Petersburg Independent: Bill Dunlap,
Vivian Ahlsweh, Eric Parsons
St. Petersburg Times: Ogden Sharp-
knack, Dan Hall
Tampa Times: J. F. Smiley
Tampa Tribune: Harry Schaden, Gordon
Grant
GEORGIA
Albany Herald: Jimmy Robinson
Albany Journal: John Crouch
Atlanta Constitution: Howell Jones
Atlanta Journal: Ernest Rogers
Augusta Chronicle: Bob Parks
Augusta Herald: Sam Moss
Chattahoochee Valley Times (West
Point): Floyd Tiller
Columbus Free-Press: Frank Bunting
Columbus Ledger: Ben Vig
Dalton News: R. E. Hamilton
182
RADIO EDITORS AND WRITERS
Hartwell Sun: Louis Morris
Macon Broadcast: Frank Young
Macon News-Telegraph: Donald Mc-
Donald
Savannah Evening Press : Kenneth
Palmer
Savannah Morning News: Percy Miller
Waycross Journal-Herald: Jack Williams,
Jr.
•
IDAHO
Blackfoot Daily Bulletin: John Rider
Boise Capital News: Jewel Carpenter,
Bill Wheeler
Caldwell News-Tribune: Maurice Russell,
Tom La Fonde
Idaho Daily Statesman (Boise): Robert
McDevitt
McCammon News, Downey Comet and
Grace Herald: R. N. Massie
Pccatello Shopper News: Jim Rutherford
ILLINOIS
Aurora Beacon News: John A. Corkery
Aurora-Elgin Labor News: Mr. Esnorff
Chicago Herald-American: Lorraine
Nystrom, Ulmer Turner
Chicago News: Joseph Gorg
Chicago Times: Don Foster, Paul Damai
Chicago Tribune: Larry Wolters
Coles County Press (Mattoon): Frank
Dennings
Danville Commercial-News: H. B. Keck
Decatur Herald & Review: E. O. McCann
East St. Louis Journal: Herbert Moore,
Robert J. Boylan
Elgin Courier-News: Richard L. Lea
Freeport Journal-Standard: Grace L.
Barnett
Harrisburg Daily Register: Alta Givans
Illinois State Journal (Springfield):
Harry Moody
Joliet Herald News: Mavis Wenzell
Marion Republican: Homer Butler
Moline Dispatch: Jack Thompson, Fred
Klann
Movie-Radio Guide (Chicago): Martin
Lewis
Peoria Journal-Transcript: R. M. Shep-
herdson
Peoria Star: Golda Lauterbach, F. R.
Oakley
Rockford Register-Republic & Star: Wil-
liam R. Traum
Rock Island Argus: Don Wright
Tuscola Review: Gene Dillener
Waukegan News- Sun: Ford Wilson
•
INDIANA
Anderson Herald: Bill Toner
Decatur Truth: Arthur Holthouse
The Clintonian (Clinton): Beatrice Biggs
Elkhart Truth: Dan Albrecht
Evansville Press & Courier: John Bell,
Theo Nadelstein, Clarence Kerlin
Fort Wayne Journal Gazette: Chester
Brouwer
Fort Wayne News-Sentinel: Arthur
Remmel
Gary Times: L. B. Snowden
Goshen News-Democrat: Herb Swartz
Hammond Times: Paul Dernai
Indianapolis News: Herbert Kenney, Jr.
Indianapolis Star: Robert G. Tucker, C.
L. Kern
Indianapolis Times: James M. Thrasher,
Tom Kennedy
Lafayette Journal-Courier: Dick Green-
wood
South Bend Tribune: Ira Carpenter
The Spectator (Terre Haute): R. Tuttle
Vincennes Post: J. H. Rich
Vincennes Sun Commercial: George
Byers
•
IOWA
Cedar Rapids Gazette: Earl Rieke
Creston News- Advertiser: W. E. Day
Davenport Daily Times: Tom O'Hearn,
Rose Tart
Davenport Democrat & Leader: Ina
Wickham
Decorah Journal: Justin Hammond
Decorah-Posten: Einar Lund
Des Moines Register & Tribune: Mary
Little
Dubuque Daily Tribune: Carl Ochs
Mason City Globe-Gazette: H. B. Hook
Ottumwa Daily Courier: Jeannette B.
Stein
Ottumwa Free Press: Thomas Keefe, Jr.
Shenandoah Sentinel: Paul Lange
Sioux City Journal: John Carey
Sioux City Tribune: John Kelly
Waterloo Courier: Velva Davis
•
KANSAS
Allen County News (Iola): Milford C.
Langley
Arma Record: E. D. McElvain
Bronson Pilot: Lawrence Moore
Coffeyville Journal: Eleanor Kee
Coffey ville Leader: Roy Benedict
Emporia Times: May Clausen
Hutchinson News Herald: Jack Harris
Kansas City Kansan: C. E. Nohe, Ruth
Kendall
Lawrence Journal: Robert Busby, Doff
Simons
Manhattan Mercury: Fay Seaton
McPherson Daily Republican: W. J.
Krehbeil
Mulberry News: Ernest Cattaneo
183
RADIO EDITORS AND WRITERS
• • •
Osborne County Farmer: Charles E.
Mann
Oswego Independent: W. A. Blair
Pittsburg Advertiser: A. C. Runyan
Salina Journal: Roy Bailey
Topeka Capital: E. D. Keilmann
Topeka State-Journal: Eileen Reinhardt
Weir City Spectator: Minnie A. Butler
Wichita Beacon: S. A. Coleman
Wichita Eagle: Randy Brown, Virgil
Quinlisk
•
KENTUCKY
Henderson Gleaner Journal: Walker
Smith
Kentucky New Era (Hopkinsville) :
Dudley Taylor
Lexington Herald-Leader: Richard Fer-
guson, Charles G. Dickerson
Louisville Journal-Courier & Times:
James Sheehy, Grady Clay
Owensboro Messenger & Inquirer; Le-
Roy Woodward, John Potter
Park City Daily News (Bowling Green) :
Alvis Temple
•
LOUISIANA
Lafayette Advertiser-Gazette: T. M. Cal-
lahan
New Orleans Item & Tribune: Edith Bal-
lard
New Orleans States & Times-Picayune:
Mercedes Mateu
Shreveport Journal: Fred Currie
Shreveport Times: R. K. Butcher, Pat
White
MAINE
Bangor Daily Commercial: B. M. Havey
Bangor Daily News: John O'Connell
Kennebec Journal (Augusta): Ruth Fos-
sett
Lewiston Sun- Journal: Miss Mitchell
Le Massager (Lewiston): Miss LeBlond
Portland Press-Herald & Evening Ex-
press: Ruth Fossett, F. Erwin Cous-
ins, Nathaniel E. Gordon
Portland Sunday Telegram: Guy Sinclair,
Hal Cram
Waterville Morning Sentinel: Ruth Fos-
sett
•
MARYLAND
Baltimore News-Post & Sunday Ameri-
can: J. Hammond Brown
Baltimore Evening Sun: Harry Stewart
Baltimore Morning Sun: E. J. Chapman
Baltimore Sunday Sun: Harry Haller,
Frances Hiss
Baltimore Home News: Howard Burman
Queen Annes Record (Centreville) : Al
Simon (1540 Broadway, N. Y. C.)
Cumberland Guide: Stanley Fields
MASSACHUSETTS
Attleboro Sun: Ethel MacDonald
Berkshire Evening Eagle (Pittsfield) :
Kingsley Rex Fall
Boston American & Record & Adver-
tiser: Newcomb F. Thompson, Mr.
O'Connell
Boston Globe: Elizabeth L. Sullivan
Boston Herald-Traveler: Alice Quinlan
Boston Post: Howard Fitzpatrick
Boston Transcript: Frederick W. Hobbs,
Morris Hastings
Christian Science Monitor (Boston): Al-
bert Hughes
Dalton Village Press: Frank W. Couch
Greenfield Union: Gray don Spragg
Lawrence Eagle & Evening Tribune:
Sebastian Bartolotta
Lowell Courier-Citizen & Leader: Ethel
K. Billings
Lowell Leader: Ethel K. Billings
Lowell Sun: Charles G. Sampas
New Bedford Mercury: Paul Williams
New Bedford Standard Times: John Da-
kin, Jr.
Newburyport News: W. E. Bartlett
Northfield Press: William Hoehn
Springfield News & Republican: Richard
C. Fernald
Springfield Union: Henry P. Lewis, Vio-
let Tiffany
Taunton Gazette: James N. Lincoln
Waltham Times: Bill Canady
Worcester Telegram: Joseph Dine
Worcester Sunday Telegram & Evening
Gazette: Frederick L. Rushton, Don
Williams
MICHIGAN
Battle Creek Enquirer & News: Louis
Sinclair
Bay City Democrat: Al Simon (1540
Broadway, N. Y. C.)
Detroit Free Press: Ruth Robinson,
Frank Gill, Douglas Martin
Detroit News: Herschell Hart, Kenneth
Manuel
Detroit Times: Wendell Parker, Pat
Dennis, Maurie Walker
Detroit Times (Flint edition) : Jim Kauff-
mann
Flint News-Advertiser: Irving Chimo-
vitz
Flint Journal: Dave Hoff
Grand Rapids Press: George Zarafonetis
Grand Rapids Herald: Tom Molloy
184
RADIO EDITORS AND WRITERS
Shopping News (Grand Rapids): Gordon
Grill
Grand Rapids Press: Evelyn Husen
Ironwood Times: H. O. Somryson
Lansing State Journal: Jerry Root
Muskegon Chronicle: William Bowles
Royal Oak Tribune: Floyd Miller
Saginaw News: Leslie Wahl
MINNESOTA
Duluth News-Tribune & Herald: Nathan
Cohen, Jim Watts
Eveleth Clarion: Eddie Coen
Minneapolis Star- Journal : George Grim,
Elliot Tarbell, Jean Huck
Minneapolis Tribune: Phil Shipley, E. A.
Ahlstrom, A. C. Cartright, Kath-
erine Reiter
Moorhead News: Ed Eastman
Rochester Shoppers' News: Frances
Ferguson
St. Paul Dispatch & Pioneer Press: Jules
Steele, Oakes Miller, C. T. Peterson,
Arnold Niemeyer
Willmar Daily Tribune: O. B. Auguston
Winona Republican-Herald: Gordon
Closway
MISSISSIPPI
Columbus Commercial Dispatch: Birney
Imes, Sr.
Greenwood Commonwealth: Bob Upshur
Jackson Advertiser: Charles R. G.
Schimpf
Summit Sun: Charles W. McGehee
MISSOURI
Cassville Democrat: John P. Ray
Columbia Missourian: E. A. Soderstrom
Jefferson City News & Tribune: Robert
Baker
Kansas City Journal: Dorothy Milo,
Mary Hamam, Bob Locke
Kansas City Star: H. Dean Fitzer, V. S.
Batten
Lamar Leader: R. B. Dool
Nevada (Mo.) News: Paul W. Yancey
North Side Community News (St.
Louis): H. E. Huneke
Southside Journal (St. Louis): Frank
Bick
Southwest City Republic: Joe Taylor
Springfield Newspapers, Inc.: Jam.es
Billings
St. Joseph News-Press: Prentis Mooney
St. Louis Catholic: David Dunne
St. Louis County Leader (Clayton): F.
Cain
St. Louis Globe-Democrat: Harry La
Mertha
St. Louis Post-Dispatch: James L. Spen-
cer
St. Louis Star-Times: Dave Fredericks,
Harriet Hagen
Webster Groves News-Times: R. W.
Behmeyer
Wellston Journal (St. Louis): Arthur
Donnelly
•
MONTANA
Great Falls Tribune: Lou Siniff
Western News (Hamilton): Miles Rom-
ney, Jr.
Wolf Point Herald-News: Fran Dolan
NEBRASKA
The Nonpareil (Council Bluffs): Louise
Doty
Fremont Tribune: Lynn Fenstermacher
Lincoln Star & Journal: Bruce Nicoll
Norfolk Daily News: Art Thomas
Omaha World-Herald: Keith Wilson
NEW HAMPSHIRE
Concord Monitor: R. H. Keeler
Laconia Evening Citizen: Elwin Twombly
Manchester Union: Bill Thornton
Somersworth Free Press: Al Simon (1540
Broadway, N. Y. C.)
NEW JERSEY
Asbury Park Press: Miss Adams
Atlantic City Press & Union: Howard P.
Dimon
Bayonne Facts: Don Marshall
Bound Brook Chronicle News: Irving J.
Reimers
Camden Argus: William H. Jeffries
Camden Courier-Post: Marian Gibson
South Jersey News (Camden): Law-
rence Casey
East Orange Courier: Stan Coe
Jersey Observer (Hoboken) : Hannah Sul-
livan
Jersey Journal (Jersey City): C. J. In-
gram
Long Branch Daily Record: Houston
Brown
Newark Evening News: Hubert R. Ede
Newark Star-Ledger: Jack Shafer
Newark Sunday Call: Albert Edwin Sonn
New Brunswick Home News: Will Baltin
Paterson Morning C?ll: Seymour Green-
wald
Plainfield Courier News: Kenneth White
185
RADIO EDITORS AND WRITERS
• • •
Red Bank Daily Standard: John Bar-
berio, Sid Wain
Red Bank Register: Thomas Brown
Somerville Messenger Gazette: G. Wal-
lace Conover
NEW MEXICO
Albuquerque Journal: Paul Weeks
Albuquerque Tribune: Janet Kromer
Duke City News (Albuquerque): Giles
E. Wright
Radio Waves (Santa Fe) : J. F. Pichler
NEW YORK
Albany Times Union: Douglas Dahm
Binghamton Sun: Letitia Lyon
Batavia News: B. J. Brown
Brooklyn Eagle: Jo Ranson
Brooklyn Tablet: Pat Scanlon
Buffalo Courier-Express: Don Tranter
Buffalo News: Joseph Betzer, Joseph
Haeffner
Canton Commercial Advertiser: Gerald
Fitzgerald
Canton Plain Dealer: Atwood Manley
Elmira Advertiser: Charles Barber
Elmira Star Gazette: George McCann
Elmira Sunday Telegram: Ed Van Dyke
Ithaca Journal: Lou Pickering
Jamestown Evening Journal: Alfred
Hill
Jamestown Post: Harold Swanson
Long Island Reporter (Queens): Ernest
Kraemer
Middletown Times-Herald: Raymond J.
Dulye
Newburgh News: Wesley McGinn
Associated Press (New York City) :
Charles Butterfield
Hudson Falls Record: Al Simon (1540
Broadway, N. Y. C.)
Jewish Day (New York City): Samuel
Landau
Motion Picture Daily (New York City) :
Ed Greif
New York Enquirer: Paul Benson
New York Herald Tribune: H. T. Rowe
New York Journal-American: Tom
Brooks
New York Mirror: Nick Kenny
New York Morning Telegraph: Mel Spie-
gel
New York News: Ben Gross, Sid Shalit
New Ycrk Post: Leonard Carlton
New York Sun: E. L. Bragdon
New York Times: T. R. Kennedy, Jr.
New York World Telegram: Alton Cook
P M (New York City): John McManns
Radio Guide (New York City): Wilson
Brown
The Billboard: Paul Ackerman
The Chief (New York City): Sylvester
Point
United Press (New York City): Webb
Artz
Variety (New York City) : Bob Landry
Niagara Falls Gazette: Bill Boles
North Shore News (Queens): Pete
Dahlen
Ogdensburg Journal: Charles Cantwoll
Olean Times-Herald: Arthur Wakelee
Plattsburgh Press: William Lynch
Pittsburgh Republican: T. M. Farrell
Poughkeepsie Sunday Courier: Ruth M.
Shafer
Poughkeepsie Times-Herald & Evening
Star: Oscar Junggren
Queens Evening News (Jamaica, L. I.):
Larry Doyle
Rochester Democrat, Chronicle & Times
Union: Donald Yerger
Rochester Abendpost: H. Stoll
Rochester Sun: Orville H. Allen
Schenectady Gazette: John Hume
Schenectady Union-Star: Al Dorn, Doug-
las Fowler
Syracuse Herald- Journal: Karel Vander
Veer, Robert Hoffman
Syracuse Post-Standard: Jack Baker,
John Grimes, Estella Hilligus
Syracuse Press: Louis Kosloff, Don Rich
Troy Times: Albert De Mers
Utica Observer-Dispatch & Press: W. T.
McGurty
Watertown Times: Harold Johnson
Yonkers Herald Statesman: Jack De
Simone
NORTH CAROLINA
Asheville Advertiser: Walter Goan
Durham Morning Herald: Fred Haney
Durham Sun: Wyatt Dixon
Elizabeth City Independent: George W.
Haskett
Franklinton Post: Tex Davis
Goldsboro Herald: Robert Conroy
Greenville News Leader: David W.
Mosier
Greenville Reflector: David J. Wichard
Hickory Record: Mary E. Willis
Kannapolis Independent: J. Moore
Mocksville Enterprise: Ollie McQuage
Rocky Mount Telegram: Vernon Secriest
Salisbury Evening Post: John Hardin,
Ralph Roberts
Statesville Record: Al Simon (1540
Broadway, N. Y. C.)
Twin City Sentinel (Winston-Salem) :
Stu Rabb
186
RADIO EDITORS AND WRITERS
Wilmington Post: Charles West
Wilson Daily Times: John Thomas
Winston-Salem Journal: Stu Rabb
NORTH DAKOTA
Bismarck Capital: Charles Goodwin
Bismarck Tribune: William Moeller
Fargo Forum: Roy Johnson
Jamestown Reminder: Don Davis
Jamestown Sun: Urb Muenz
Mandan Daily Pioneer: Forrest Edwards
Peoples' Opinion (Valley City): I. J. Moe
Shoppers' Guide (Fargo): Bill Walker
Stutsman County Record (Jamestown) :
Eva Plunkett
Valley City Times-Record: Phil Marks
OHIO
Akron Beacon Journal: Dorothy Doran
Ashtabula Star Beacon: Jack Gotshall
Canton Repository: Clifford Grass
Cincinnati Enquirer: Andrew Foppe
Cincinnati Post: Paul Kennedy
Cincinnati Times-Star: France Raine
Cleveland Plain Dealer: Robert S. Stephen
Cleveland Press: Norman Siegel
Cleveland News: Elmore Bacon
Columbus Citizen: Norman Nadel
Columbus Dispatch: Grant Dillman
Ohio State Journal (Columbus): Harold
Eckert
Conneaut New Herald: James Mohan
Dayton Journal-Herald: Bob Maltby, Bob
Cuinutte, A. S. Kany
Dayton News: Chuck Gay
Geneva Free Press: C. A. Bonsor
Johnstown Independent: Harold M. Man-
ning
Lima News: Richard F. Moffat
Marion Star: Robert Byrd
Middletown Journal: Paul J. Day
Painesville Telegraph: Harold Johnson
Portsmouth Times: Carl Hess
Salem News: Ray L. Dean
Springfield News: Richard Walvert
Springfield Sun: Justin Henley
Steubenville Herald Star: Oral Flug
Toledo Blade: Richard Pheatt
Toledo Times: Chester Morton, Mitch
Woodbury
Washington Record-Herald: Christine
Surtzer
Xenia Gazette: Mildred Mason
Youngstown Vindicator: Caroline Mac-
Donald
Zanesville News: Don Wiseman
OKLAHOMA
Ada Evening News: Paul Hughes
Enid News-Eagle: Harold Baker
Norman Transcript: Ida Sloan
Oklahoma City Oklahoman & Times:
Marshall Moore
Shawnee Evening Star: Jack Spencer
Shawnee Morning News: Harold Hum-
phrey
Radio Topics (Tulsa): Glenn Condon
Tulsa Tribune: Bill Stevens
Tulsa World: Lee Earhart, Harry La
Ferte
OREGON
Albany Democrat-Herald: Walter Coover
Bend Bulletin: Jim Brenton
Coos Bay Times (Marshfield) : Red Hor-
nish
Eugene Morning News: Arthur Prioux
Eugene Register Guard: William Tug-
man
Grants Pass Courier: A. E. Voorhies
Kelso Publishing Co.: Carlton Moore
Portland Journal: Lawrence Gilbertson
Portland Oregonian: William Moyes
PENNSYLVANIA
Altoona Mirror: Jack M. Rickabaugh
Allentown Call-Chronicle: Russ Worman
Connellsville Courier: James Driscoll,
Jr.
Donora Herald-American: Russell Is-
minger
Erie Dispatch-Herald: C. B. Hollinger,
A. J. White
Erie Daily Times: Charles Wells
Franklin News-Herald: Robert Davis, H.
Jeanne Johnston
Homestead Messenger: Ida Ahlberg
Johnston Democrat: John Sheridan
Johnstown Tribune: Harry E. Hesselbein
Latrobe Bulletin: William S. Robbins
Nanticoke Daily Press: Al Simon (1540
Broadway, N. Y. C.)
North East (Pa.) Breeze: Forest Hop-
kins
Olyphant Gazette: Joseph F. Sroka
Philadelphia Bulletin: Elmer Cull
Philadelphia Inquirer: Frank Rosen
Philadelphia News: Raymond Gathrid
Philadelphia Public Ledger: George Opp
Philadelphia Record: George Lilley
Pittsburgh Post-Gazette: Vincent John-
son
Pittsburgh Press: Si Steinhauser
Pittsburgh Sun-Telegraph: Sam Kennedy
187
• • •
RADIO EDITORS AND WRITERS
• • •
Radio Press (Philadelphia): Norman Jay
Scranton Scrantonian-Tribune: Alex
Thomson
Sharon Herald: Harold Polonus
Sunbury Daily-Item: Reg Meraiden
Uniontown Evening Genius: Phil Con-
nelly
Uniontown Morning Herald: James Chi-
dester
Uniontown News Standard: George Gray
Wilkes-Barre Sunday Independent: Paul
J. Walker
Wilkes-Barre Record: Fred Johnson, Jo-
seph Collis
Wilkes-Barre Times-Leader: Joseph Mur-
phy
Williamsport Gazette & Bulletin: Quen-
tin Beauge
Williamsport Sun: Mark Good
RHODE ISLAND
Newport Herald: Frances Flannery
Newport News: Clifton Holman
Pawtucket Times: Frank Healy
Providence Journal & Bulletin: Ben Kap-
lan
SOUTH CAROLINA
Anderson Independent: S. A. Hall
Anderson Daily Mail: J. B. Hall
Belton News: Mr. Coward
Charleston News & Courier: T. R. War-
ing
Charleston Evening Post: Manning Rubin
Columbia Record: Caldwell Withers, G.
R. Buchannan
Columbia State: S. L. Latimer
Florence Morning News: Roy Graham
Florence Evening Star: J. A. Zeigler
Greenville News & Piedmont: James
Dawson, Glenn Adams
Spartanburg Herald & Journal: Don
West, S. S. Wallace
SOUTH DAKOTA
Brookings Register: C. H. J. Mitchell
Pierre Capital- Journal: Charles D. An-
derson
Rapid City Graph-Ad: Carl Holmgren
Yankton Press & Dakotan: Fred H. Mon-
fore
TENNESSEE
Chattanooga News-Free Press: Ralph
Sanders
Chattanooga Evening Times: Warner
Ray
Jackson Sun: James Elliott
Johnson City Press-Chronicle: Carl
Jones, Jr.
Johnson City Times: James Quillan
Kingsport Times: Frank Rule
Knoxville Journal: Frank Larkin
Knoxville News-Sentinel: Glenn McNeil,
Dick Golden
Memphis Commercial Appeal: Robert
Gray
Memphis Press-Scimitar: Robert John-
son
Nashville Tennesean: Robert M. Seals
Nashville Banner: Milton Randolph
TEXAS
Abilene Reporter-News: Wendell Bedi-
chek, Bruce Francis
Amarillo Globe & News: Wes Izzard,
Dick Martin
Amarillo Times: Howard Arnberg,
George May
Austin Tribune: Ray Brown, John Bab-
cock
Austin American-Statesman: Bill Weeg,
Ruth Lewis
Beaumont Enterprise: Merita Mills
Beaumont Journal: Eva Feinberg
Big Spring Herald: Bob Whipkey
Corpus Christi Chronicle: W. J. Light
Dallas Journal: Bill Fisher
Dallas News: Victor Davis, Fairfax Nes-
bitt
Dallas Times-Herald: Douglas Hawley
El Paso Herald-Post: R. A. Michael
El Paso Times: Ray Stover
El Continental (El Paso) : Glenn F. Nich-
ols
Fort Worth Press: Morris Boy kin
Fort Worth Star-Telegram: Bill Potts.
Thane Engle
Houston Chronicle: Mildred Stockard
Houston Post: Lois Cain
Houston Press: Tony Trapolino
Lamar County Echo (Paris): Lon Boyn-
ton
Midland Reporter-Telegram: Kathleen
Eiland
News-Foto (San Angelo): Bob Reed
Odessa American: Mabel Bishop Kimball
Pampa News: Tex DeWeese
Pampa Press: Helen Montgomery
Paris News: Dub Furey
Port Arthur News: Grace Foote
San Angelo Standard Times: Dean Che-
noweth
188
RADIO EDITORS AND WRITERS
• • •
San Antonio Express: A. W. Grant, Ed
Spill
San Antonio Light: Renwicke Carey
San Antonio News: Mary Louise Walliser
San Saba News: N. W. Trussell
Sherman Daily Democrat: W. E. Adkins
Temple Daily Telegram: C. Gresham
Texarkana Gazette & News: J. Q. Ma-
haffey
Tyler Courier-Times: T. Call
Vernon Daily Record: R. H. Nichols, W.
D. Dixon
Victoria Advocate: Chester Evans
Wichita Falls Daily Times: Louis T.
Hamlett
UTAH
Iron County Record (Cedar City): Mor-
gan Rollo
Ogden Standard Examiner: Ethel G.
Clark
Provo Daily Herald: Ernest Rassmussen
VERMONT
Burlington Daily News: Gilbert Ham-
mond
Waterbury Record: Bill Picker
Centralia Chronicle: Ray Edinger
Chehalis Advocate: Chapin Foster
Clark County Sun (Vancouver): Marion
Sexton
Grays Harbor Washingtonian (Hoqui-
am): Murray Morgan
Inland Empire News (Spokane): Sher-
man Blake
Longview Daily News: Mary Kerr
Metropolitan Record (Spokane): Leo
Secord
Radio Review (Seattle): Nick Hughes
Raymond Advertiser: W. A. Kennedy
Seattle Post-Intelligencer: Eddie Mitch-
ell, Paul Tieche
Seattle Star: John Randolph Smith,
Randy Scott
Seattle Times: Robert Heilman
Spokane Daily Chronicle: Wafford Con-
rad
Spokane Spokesman-Review: Byron
Johnsrud
Tacoma News Tribune: Chas. B. Welch,
Elmer Voegle, Jerry Warden
Tacoma Times: Joseph Mitchell
Twin City News (Stanwood): Raymond
Horn
Vancouver Columbian: Elena Sbedico
Walla Walla Union Bulletin: H. Sherman
Mitchell, R. W. Fisher
Zillah Mirror: John Roberts
VIRGINIA
Bristol Herald Courier: Bob Loving
Newport News Daily Press: Lewis T.
Jester
Newport News Times-Herald: William
M. Harrison
Norfolk Ledger Dispatch: Charles Hoof-
nag-le
Norfolk News-Index: W. E. Debnam
Norfolk Virginian-Pilot: C. Philip Don-
nell
Petersburg Progress-Index: Herb Tur-
ner
Richmond News-Leader: Elizabeth C.
Norfleet
Richmond Times-Dispatch: James Birch-
field, Norman Rowe
Roanoke Times: William Atkinson
Roanoke World-News: C. B. Thornton
Suffolk News Herald: W. H. Harry
WASHINGTON
Aberdeen World: Kenneth Schell
Associated Country Newspapers (Spo-
kane) : Margaret Porter
Bremerton Daily News Searchlight: Myra
Spencer
WEST VIRGINIA
Beckley Independent Observer: Norman
Stoken
Bluefield Daily Telegraph: Bill Blake
Charleston Mail: Mr. Absolom
Charleston Gazette: Major Beane
Clarksburg Exponent: George Clark
Clarksburg Telegram: Frank Carpenter
Huntington Herald, Advertiser & Dis-
patch: H. R. Pinckard, Jim Haworth,
Gene Brown, William C. Esther
Logan Banner: Charlie Hilton
Logan County News: Judy Boone
Williamson Mingo Republican: Frank
Sohn
WISCONSIN
Janesville Gazette: Ann Tenny
Kenosha Evening News Evelyn M. John-
ston
Madison Capital Times: K. F. Schmitt
Wisconsin State Journal (Madison): Wil-
liam L. Doudna
Madison Daily Cardinal: Lyman Nordhoff
Menominee Herald-Leader: Gene Worth
189
• • •
RADIO EDITORS AND WRITERS
Merrill Herald: W. B. Chilsen
Milwaukee Journal: Edgar Thompson
Milwaukee Evening Post: Elmer Krahn,
A. C. Tews
Milwaukee Sentinel: Buck Herzog
Mosinee Times: F. F. Schweinler
Racine Journal-Times: Paul Fry
Shorewood Herald (Milwaukee): Mr.
Murphy
WYOMING
Wyoming Eagle (Cheyenne): Irene Buhl
Wisconsin Rapids Tribune: James M.
Felker
Wyoming Tribune (Cheyenne): Louis
Phillips
•
ALASKA
Fairbanks Daily News-Miner: Georg
Nelsson Meyers
TERRITORY OF HAWAII
Hilo Tribune Herald: Ken Beyerley
Honolulu Star-Bulletin: Paul Findeisen
Maui News (Wailuku): Ez Crane, Jr.,
Bob Chatterton
ALRERTA
Cardston News: Jean Burton
Edmonton Bulletin: Jack Deprose
Edmonton Journal: Gordon MacCallum
MacLeod Gazette: H. T. Halliwell
Radio Flashes (Edmonton): H. G. Tur-
ner
The Mike (Grand Prairie): Gordon Cum-
mings
BRITISH COLUMBIA
Vancouver News-Herald: Ralph Daly
Vancouver Province: Helen Walls
Vancouver Sun: William Newell, Ronald
Rose
Victoria Daily Colonist: B. Fletcher
Victoria Times: N. Loudon
NEW BRUNSWICK
Campbellton Graphic: Al Anslow
Campbellton Tribune: Harold Crockett
Dalhousie News: George Christie
St. John Telegraph Journal & Times-
Globe: Christine A. Fewings
ONTARIO
Clinton News-Record: G. E. Hall
Dial Radio Magazine (Timmins): Dennis
Braithwaite
Hamilton Spectator: Miss Brown
London Free Press: L. N. Bronson
Kincardine News: Arthur Rogers
Ottawa Citizen: C. Milne
Ottawa Journal: M. Taschereau
Le Droit (Ottawa): Y. Beriau
Owen Sound Sun-Times: M. Dulmadge
St. Catherines Standard: Don Smith
Seaforth Huron Expositor: A. Y. McLean
Stratford Beacon-Harald: T. J. Dolan,
Miss L. W. Gibson
Sudbury Star: Bill Valentine
Teeswater News: V. A. Statia
The Echo (London): Harry G. Link
Timmins Press: Jack Marks
Toronto Globe & Mail: Charles Jenkins
Toronto Star: Louis Chambers, Jr., J.
Annan
Toronto Telegram: James Hunter
QUEBEC
La Patrie (Montreal) : M. Carbonneau
La Presse (Montreal): Jean Desnechaud
La Voix Populaire (Val D'Or) : Lucien
Godin
L 'Illustration (Montreal): Marc Thi-
beault
L' Action Catholic (Quebec): Jean-
Thomas Perron
Le Soleil & L'Evenement (Quebec): Re-
naude Lapointe, Jean Louis Gagnon,
Germaine Bundock
Montreal Gazette: Thomas Archer
Montreal Herald: Owen Shannon
Montreal Standard: T. C. Gannon
Montreal Star: R. Haviland
Val D'Or Star: Earl Beattie
MANITOBA
Flin Flon Miner: Lois Avery
Flin Flon Times: Chris Thortensten
Winnipeg Free Press: Peter B. Whittall
Winnipeg Tribune: Denny Brown
SASKATCHEWAN
Moose Jaw Times-Herald: Vic Mackie
Regina Post-Leader: Gaston J. Johnson
Western Spotlight (Moose Jaw): Mac
McBride
190
PUBLICATIONS
Covering the Field of Radio
TRADE— FAN- TECHNICAL— GENERAL
The Advertiser
MONTHLY. 3557 Bogart Ave., Cincin-
nati, Ohio. Phone, AVon 6825. Editor
and Publisher, Manuel Rosenberg; Busi-
ness Manager, Simon Rosenberg; Adver-
tising Manager, R. Maxwell Jason; Cir-
culation Manager, S. J. Davis; Radio
Editors, Cress Little, Rosaline Greene.
BRANCH OFFICES: 11 West 42nd St.,
New York, N. Y., L. M. MacMillan; 1138
Lake Shore Drive, Chicago, 111., L. R.
Dean. The Advertiser carries articles on
radio's progress as an advertising me-
dium; also news of advertisers' and
agencies' activities in the radio and ad-
vertising fields.
•
Advertising Age
WEEKLY. 100 East Ohio St., Chicago,
111. Phone, Delaware 1337. Publisher,
G. D. Crain, Jr.; Editor, S. R. Bern-
stein. BRANCH OFFICE: 330 W.
42nd St., New York, N. Y.; Irwin
Robinson, Managing Editor. Treats
radio strictly from the merchandising
viewpoint; prints details of networks
and talent used, but does not use mate-
rial dealing with show-business phases
of radio; also regularly prints statistical
material on broadcasting, such as volume
of time sales for major networks, and
money spent on air by leading national
advertisers, as well as news and discus-
sions of broadcast trends and develop-
ments of interest to advertisers and ad-
vertising agencies.
•
Advertising & Selling
MONTHLY. 9 E. 38th St., New York,
N. Y. Phone, CAledonia 5-9770. Published
by Robbins Publishing Co. President,
J. H. Moore; Editor, F. C. Kendall; Ad-
vertising Manager, Robert G. Allison.
BRANCH OFFICES: 1328 Peoples Gas
Bldg., Chicago, 111., Harry Hoole, West-
ern Adv. Mgr.; 714 West 10th St., Los
Angeles, Calif., Ned Brydone-Jack, Rep-
resentative; 161 Spring St., N.W., At-
lanta, Ga., A. D. Van Allen, Southern
Representative. Limited largely to inter-
pretation of major trends in the operation
of radio advertising from point of view
of network, agency, and sponsor. Major
personnel changes and network time
sales are reported periodically. Em-
phasis in all coverage of radio activity
is on pictorial elements involved.
•
Air Law Review
QUARTERLY. 100 Washington Sq., E.,
New York, N. Y. Phone, SPring 7-2000.
Publisher, Board of Air Law Review of
New York University; Editor, P»of. Ali-
son Reppy. Contains articles of tech-
nical interest on aviation and radio law;
current comment on present-day prob-
lems of air law; notes and comment on
important recent decisions and legisla-
tion; bibliographical section covering
check-list and index of articles on air
law in legal periodicals.
•
Bell Laboratories Record
MONTHLY. 463 West St., New York,
N. Y. Phone, CHelsea 3-1000. Editor, P.
B. Findley. Confines itself to the work
and developments of Bell Telephone
Laboratories. This publication is de-
signed to strike a median level between
the popular stories of the radio maga-
zines and the technical presentations of
the professional journals.
•
Bell System Technical
Journal
QUARTERLY. 195 Broadway, New
York, N. Y. Phone, EXchange 3-9800.
Publisher, American Telephone & Tele-
graph Co. Editor, R. W. King. Scien-
tific discussions of developments in wire
and radio-telephony, telegraphy, televi-
sion and broadcasting facilities.
•
Bell Telephone Quarterly
QUARTERLY. 195 Broadway, New
York, N. Y. Phone, EXchange 3-9800.
Publisher, Information Department of
the American Telephone & Telegraph
Co. Bell Telephone Quarterly publishes
historical, technical and statistical infor-
mation concerning communications, par-
ticularly with regard to the operations
of the Bell Telephone System.
191
RADIO FOLKS KEEP
INFORMED DAILY ON
WHAT'S GOING ON IN
RADIO BY READING—
The National Daily Newspaper of Commercial Radio and Television
1501 BROADWAY, NEW YORK CITY— Tel. Wisconsin 7-6336
A Publication Devoted to
the Better Interests of Com-
mercial Radio and Television.
Subscription $5.00 Foreign $10.00
Includes
RADIO DAILY * RADIO ANNUAL
Published by
THE RADIO DAILY
1501 BROADWAY NEW YORK CITY
192
PU BLICATIONS
The Billboard
WEEKLY. 25 Opera Place, Cincin-
nati, Ohio. Phone, Main 5306. Pub-
lisher, The Billboard Publishing Co.;
Editors, Elias E. Sugarman and A. C.
Hartman; Radio Editor, Paul Ackerman
(New York); Los Angeles Correspondent,
Dean Owen; General Manager, E. W.
Evans; Advertising Manager, C. J.
Latscha. BRANCH OFFICES: Ashland
Bldg., Chicago, 111., R. S. Littleford, Jr.,
Manager; 1564 Broadway, New York,
N. Y., Elias E. Sugarman, General Man-
ager. The editorial policy of this pub-
lication's radio department is concerned
with the showmanship, talent and busi-
ness phases of the broacasting industry.
•
Boxoffice
WEEKLY. 9 Rockefeller Plaza, New
York, N. Y. Phone, COlumbus 5-6370.
Publisher, Ben Shlyen; Editor-in-Chief
and Associate Publisher, Maurice Kann;
Eastern Editor, William Ornstein; Chi-
cago Correspondent Hal Tate; Holly-
wood Manager, Ivan Spear; Advertising
Manager, Louis Rydell. Covering briefly
all radio developments of interest to the
motion picture industry.
•
Broadcasting — Broadcast
Advertising
WEEKLY. National Press Bldg.,
Washington, D. C. Phone, Metropolitan
1022. Publisher, Martin Codel; Editor,
Sol Taishoff ; N. Y. Correspondent, Bruce
Robertson; Chicago Correspondent, Ed-
ward Codel; Los Angeles Correspondent,
David Glickman; Business Manager,
Norman R. Goldman; Advertising Man-
ager, Maury Long (New York). Trade
journal of the broadcasting and broad-
cast advertising fields.
•
Broadcast News
FOUR TIMES YEARLY. C/o RCA
Manufacturing Co., Camden, N. J.
Editor, P. V. Lutz. Broadcast News pub-
lishes technical material of interest to
broadcast station engineers.
•
Business Promotion
MONTHLY. Merchandise Mart, Chi-
cago, 111. Phone, Whitehall 6614. Pub-
lisher, Henry G. Bunting; Advertising
Manager, Van Asmus Bunting; Promo-
tion Manager, R. J. Christopher; Radio
Editor, A. C. Tisdahl. BRANCH
OFFICE: 130 West 42nd St., New York,
N. Y. Phone, LOngacre 3-4684. Busi-
ness Promotion publishes information
concerning all premium, prize and adver-
tising-gift offers on the radio. Readers
are sales promoters and all users of
premiums and gifts as sales promotional
material.
Canadian Advertising
QUARTERLY (January, April, July
and October). 481 University Ave.,
Toronto, Ont., Canada. Phone, Adelaide
9131. Publisher, MacLean Publishing
Co.; Managing Editor, W. B. Hart;
Manager, B. G. Newton; Advertising
Manager, J. E. Gordon; Data Editor,
Jean R. Gemmell. BRANCH OFFICES:
Dominion Square, Montreal, Canada; 919
N. Michigan Ave., Chicago, 111.; 522
Fifth Ave., New York, N. Y. This pub-
lication is an advertising media refer-
ence book which includes a listing of
Canadian radio stations, their rates, time
on the air, power, frequency, etc.; be-
sides media references it contains arti-
cles reviewing advertising activities in
Canada.
•
Commercial Broadcasting
FORTNIGHTLY. 146 Foveaux St.,
Sydney, Australia. Phone, FL 3054. News
Editor, L. Lippman; Managing Editor,
Oswald F. Mingay; Advertising Repre-
sentative, Hugh Travenner; Technical Ed-
itor, J. R. Edwards. BRANCH OFFICE:
R. W. Pfeil, 239 Collins St., Melbourne,
Victoria. A trade newspaper relating to
commercial broadcasting and of particu-
lar interest to, and circulating among
national advertisers, station advertisers,
advertising agents and broadcasting sta-
tions in Australia.
•
Commercial Broadcasting
Bate Booh
SEMI-ANNUALLY. 146 Foveaux St.,
Sydney, Australia. Phone, FL 3054. Man-
aging Editor, Oswald F. Mingay; Editor,
Leo Lippman; Advertising, Hugh Treven-
ner. BRANCH OFFICE: 239 Collins St.,
Melbourne, Victoria. Phone, Central 442
Commercial Broadcasting Rate Book is
published in January and July and con-
tains the rate cards of all Australian and
New Zealand commercial broadcasting
stations.
•
Commercial Broadcasting
Yearbook of Australia
YEARLY. 146 Foveaux St., Sydney,
Australia. Phone, FL 3054. Managing
Editor, Oswald F. Mingay. Editor, Leo
Lippman; Advertising, Hugh Travenner.
BRANCH OFFICE: R. W. Pfeil, 239 Col-
lins St., Melbourne, Victoria. Commer-
cial Broadcasting Yearbook contains prac-
193
in total advertising linage
number of radio advertisers
number of exclusive radio advertiser!
number of radio insertions
That's how ADVERTISING AGE stacks up lor
1940, in maintaining its unchallenged position
as the primary promotional medium of the
broadcasting field. It is used by more broad-
casting companies than any other general ad-
vertising publication. It's the preferred medium
for contacting the national advertising field.
Here's one reason: Five readership surveys
made by radio stations and other users of the
advertising press in 1940 have in each instance
put ADVERTISING AGE in first place. Pre-
ferred readership by advertisers and agency
executives justifies preference by broadcasters!
Would you like to see the evidence supporting
these statements?
Advertising Age
THE NATIONAL NEWSPAPER OF ADVERTISING
NEW YORK
330 W. 42ND ST.
CHICAGO
100 E. OHIO ST.
ATLANTA
WALTON BLDG.
LOS ANGELES
GARFIELD BLDG.
SAN FRANCISCO
RUSS BLDG.
194
PU BLICATIONS
tically all the information required by
those interested in Australian broadcast-
ing for reference purposes.
•
Communications
MONTHLY. 19 East 47th St., New
York, N. Y. Phone, Plaza 3-0483. Pub-
lisher, Bryan Davis Publishing Co., Inc.;
Editor, R. D. Rettenmeyer ; Business
Manager, B. S. Davis; Advertising Man-
ager, Paul S. Weil. Circulates among
engineers, executives and other person-
nel engaged in the design, manufacture,
installation, operation, service and main-
tenance of radio and wire communica-
tions, broadcast stations — police, marine,
aeronautical radio and other point to
point services — sound recording and pro-
jection— public address — television and
picture transmission — and in the manu-
facture of all radio equipment and ac-
cessories, components and instruments
used in these fields.
•
Down Beat
TWICE MONTHLY. 608 S. Dearborn
St., Chicago, 111. Phone, Harrison 5540.
President and Editor, Glenn Burrs; Busi-
ness Manager and Secretary-Treasurer,
Carl Cons; Advertising Manager, Tom
Herrick; Auditor, R. V. Peters; Circu-
lation Manager, Scott Payne. BRANCH
OFFICES: Wellington Hotel, New York,
N. Y., Ed Flynn; 1417 Georgia St., Los
Angeles, Calif., Charles Emge. Down
Beat publishes music news on a national
basis covering professional and amateur
musicians, radio and recording.
•
Editor and Publisher
WEEKLY. 1700 Times Bldg., New
York, N. Y. Phone, BRyant 9-3052.
President, James W. Brown; Publisher,
James W. Brown, Jr.; Editor, Arthur T.
Robb; Managing Editor, Warren L. Bas-
sett; General Manager, Charles B.
Groomes; Advertising Director, Charles
T. Stuart; Chicago Correspondent, G. A.
Brandenburg; Los Angeles Correspon-
dent, Ken Taylor; Washington Corre-
spondent, James J. Butler. Prints radio
news of interest to the newspaper and
advertising fields; news of newspaper-
owned stations; station applications by
newspapers; FCC rulings, etc.
•
Education by Radio
QUARTERLY. One Madison Ave.,
New York, N. Y. Phone, CAledonia 5-
6965. Publisher, National Committee on
Education by Radio; Editor, S. Howard
Evans. This publication is edited in line
with the purposes of the National Com-
mittee on Education by Radio, which
acts as a spokesman for organized edu-
cation, aiding and encouraging non-com-
mercial educational stations and promot-
ing cooperation between educators and
commercial broadcasters. It is one of the
means by which the committee acts as a
clearing house for information about edu-
cation by radio.
•
Electrical Communication
QUARTERLY. 67 Broad St., New
York, N. Y. Phone, BOgardus 9-3800.
Editor, H. T. Kohlhaas. Electrical Com-
munication is a technical journal and
house organ published by the Interna-
tional Standard Electric Corp. and is
devoted to progress in the telephone,
telegraph and radio art.
•
Electrical Digest
MONTHLY. 137 Wellington St., West,
Toronto, Ont., Canada. Phone, Adelaide
1860. Publisher, Muir Publications;
Editor, J. Murray Muir; Assistant Edi-
tor, J. D. Welsh. Electrical Digest
presents digests of leading articles on
developments and progress in all elec-
trical fields, including radio and com-
munications. Content is edited from a
technical standpoint for the benefit of
electrical engineers and executives.
•
Electronics
MONTHLY. 330 West 42nd St., New
York, N. Y. Phone, MEdallion 3-0700.
Publisher, McGraw-Hill Publishing Co.;
Editor, Keith Henney; Managing Editor,
Donald G. Fink; Assoc. Editor, Bev-
erley Dudley; Assistant Editor, Craig
Walsh; Chicago Correspondent, Branch
Office; Los Angeles Correspondent,
Branch Office; Business Manager, H. W.
Mateer; Sales Manager, Wallace B.
Blood. Branch Offices: 520 North
Michigan Ave., Chicago, 111., Charles
Wardner; 1510 Hanna Bldg., Cleveland,
Ohio, Leonard P. Canty; 16 South Broad
St., Philadelphia, Pa., Frank Coyle; 883
Mission St., San Francisco, Cal., R. N.
Phelan; 1105 Rhodes-Haverty Bldg., At-
lanta, Ga., Ralph Maultsby. A maga-
zine for executives, engineers and opera-
tions men in radio, communication in-
cluding facsimile and television, indus-
trial applications in the electronic fields
— Design — Engineering — Manufacture.
•
Federal Communications
Bar Journal
MONTHLY. C/o Percy H. Russell,
Jr., 914 National Press Bldg., Washing-
ton, D. C. Publisher, Federal Communi-
195
What more can you buy***?
Your prospects are enthusiastic readers
of The ADVERTISER monthly, and
MARKETS of AMERICA annually!
They say about The ADVERTISER:
"The best three bucks we spend!"
M. R. HOTT
V.P., Adv. & Sales Mgr.
Dr. W. B. Caldwell, Inc.
Monticello, 111.
"I like The ADVERTISER to the extent
of taking it home with me in order to
really digest it."
E. A. FELLERS
Presba Fellers & Presba
Chicago, 111.
"The ADVERTISER is always routed and
read in our department and I find some-
thing of interest in every issue."
"BILL" HART, Adv. Mgr.
E. I. DuPont de Nemours
Wilmington, Del.
"Who doesn't read The ADVERTISER and
follow Rosey's thumbnails?"
W. STANLY HOLT
Wm. Esty & Co., New York City
"The ADVERTISER presents radio news
as we all like it. We read it regularly
at P&P."
GENE COGAN
Paris & Peart, New York City
They say about MARKETS of
AMERICA:
"Swell — will be very helpful to us through-
out the year."
H. R. VANGUNTEN, Media Dir.
Lord & Thomas
Chicago, Illinois
"Highly interesting. Articles on individual
cities should be valuable for reference."
FRANK SILVERNAIL, Time Buyer
Pedlar & Ryan, Inc.
New York City
"The book is increasingly better and serves
us more from year to year. You'll have to
go some to beat it in 1941."
LEE AD RICHMOND, Sales Prom.
Mgr.
Perkins Products Company
Chicago, 111.
"Interesting, stimulating, helpful."
SHELBY C. JONES, V. P. in charge
Adv. & Sales
The Welch Grape Juice Co.
Westfield, N. Y.
"Say! It's marvelous! Do other volumes
include other cities?"
BILL BAUER, Asst. Sales Mgr.
Cereals
Ralston Purina Co.
St. Louis, Mo.
The ADVERTISER not only has everything editorially that you need to do the best
possible advertising job, but also complete, intensive coverage of national advertisers and
their advertising agencies — and THEY ALL READ
TheAdvertiser
and MARKETS of AMERICA — issued annually to The ADVERTISER'S subscribers.
PAGE RATE: $155.
GENERAL OFFICE: 3557 BOGART AVENUE, CINCINNATI, AVON 6825
NEW YORK CITY: 11 WEST 42nd ST., PENN 6-3265 CHICAGO: 1138 LAKE SHORE DR., DEL.9083
196
PUB L I CAT I ON S
cations Bar Association; Editor-in-Chief,
Percy H. Russell, Jr.; Associate Editors:
Alan B. David, Stephen H. Fletcher,
Frank U. Fletcher, Maurice M. Jansky,
Joseph E. Keller, John W. Kendall,
Harry P. Warner, Joseph F. Zias. This
publication is a house organ for the
Federal Communications Bar Association
and contains news and information con-
cerning the legal activities of the FCC
as well as other radio legislative mate-
rial.
Film Daily
DAILY. 1501 Broadway, New York, N.
Y. Phone, BRyant 9-7117. Publisher,
John W. Alicoate; General Manager,
Donald M. Mersereau; Editor, Chester B.
Bahn; Los Angeles Correspondent, Ralph
Wilk; Chicago Correspondent, Joseph Es-
ler. BRANCH OFFICE: 6425 Holly-
wood Blvd., Hollywood, Cal., Ralph Wilk.
The Daily Newspaper of Motion Pic-
tures: FILM DAILY reports the news of
every phase of the motion picture and
allied industries.
•
FREC Service Bulletin
MONTHLY. Federal Radio Education
Commission, c/o U. S. Office of Educa-
tion, Washington, D. C. Editor, Leon-
ard Power. This publication is distrib-
uted free to broadcasters and educators.
Its purpose is to serve as a medium of
the exchange of information concerning
education through radio on a national
scale. Activities of all educational groups
using radio are reported.
•
General Radio Experimenter
MONTHLY. 30 State St., Cambridge,
Mass. Phone, TRObridge 4400. This
publication is a house organ for the Gen-
eral Radio Co. and contains descriptions
of the latest radio and electrical meas-
uring instruments and their applications.
The appeal is to scientists, engineers
and technicians engaged in development,
research and maintenance of radio and
industrial electrical equipment.
•
Heinl Radio News Service
2400 California St., Washington, D. C.
Phone, Hobart 2400. Publisher, Robert
D. Heinl; Editor, Robert D. Heinl. There
are two services, one of which goes twice
each week to a number of newspapers;
the other going to various radio station
subscribers.
•
Hollywood Reporter
DAILY (Five days weekly). 6715
Sunset Boulevard, Hollywood, Cal. Phone,
Hillside 7411. Editor and Publisher, W.
R. Wilkerson; Managing Editor, Frank
Pope; Business Manager, A. J. Oliver;
Assistant to Publisher, George Kennedy;
Manager of New York Office, Jack Har-
rison; Radio Editor, Charles Spangler.
BRANCH OFFICES: 229 West 42nd
St., New York, N. Y., Manager, Jack
Harrison, Phone, Wisconsin 7-2470; 540
No. Michigan Ave., Chicago, 111.; 2, Dean-
ery Mews, Park Lane W. 1, London,
England; Erzebet Korut 7, Budapest;
Gratte Ciel, Antwerp; Pelayo 1, Barce-
lona; Kungsgatan 28, Stockholm; 198
Pitt St., Sydney; San Martin 501, Buenos
Aires. A publication devoted to the
Motion Picture industry, its allies, and
radio.
•
Industrial MarUetiny
MONTHLY (Except October). 100
East Ohio St., Chicago, 111. Phone, Dela-
ware 1337. Publisher, G. D. Griffin, Jr.;
Editor, Ralph O. McGraw. BRANCH
OFFICE: 330 West 42nd St., New York,
N. Y. This publication prints all avail-
able news stories about the use of radio
by industrial marketers.
•
International Short Wave
Radio
MONTHLY. 923 Vine St., East Liver-
pool, Ohio. Phone, Main 3546 W. Editor,
Arthur J. Green. This publication is a
house organ for the International Short
Wave Radio Club and is devoted to short
wave radio. It publishes a tuning guide
for listeners, news on new stations,
changes in frequency, verifications,
identifications of stations and personal
items about the reader-members.
•
Listeners Diyest (Scribner's
Commentator Mayazine)
MONTHLY. 654 Madison Ave., New
York, N. Y. Phone, REpublic 4-4280.
Editor and President, George T. Eggles-
ton; Managing Editor, Biron Getze; Asso-
ciate Editor, Edward T. Majeski; Radio
Editor, George M. Moffett, Jr.; Editorial
Assistant, Margaret Dreeland. Listeners
Digest is a section (nearly half) of
Scribner's Commentator. Editorial con-
tent consists of what the editors con-
sider the best programs on the air, in-
cluding speeches, dramas, scientific
studies, humor and a selection of short
quotations.
•
WI arketina
WEEKLY. 119 York St., Toronto, Ont.,
Canada. Publisher, W. A. Lydiatt.
197
FORECAST OF
MARKET TRENDS!
Sales Management High-Spot Cities — forecast of mar-
kets where intensive cultivation should reap an espe-
cially large harvest.
Accurate potential sales and income figures on a city-
by-city basis.
Extremely valuable market data for sales managers,
advertising managers, space buyers, account execu-
tives, research men, etc.
This information can be found only in Sales Manage-
ment.
FOR RADIO STATIONS
A 3-point suggestion for cashing in on this most suc-
cessful and popular editorial market study.
1. Advertising in Sales Management.
2. Supplement with sales letters.
3. Supply local data to your representative.
High-Spot cuts in 3 sizes available for your use gratis
— use these attention-getters to spotlight your adver-
tising and promotion literature.
SALES MANAGEMENT
The Magazine of Modern Marketing, 420 Lexington Ave., New York
198
PU BLICAT10NS
Markets of America
ANNUAL. 3557 Bogart Ave., Cincin-
nati, Ohio. Phone, AVon 6825. Editor
and Publisher, Manuel Rosenberg; Busi-
ness Manager, Simon Rosenberg; Adver-
tising Manager, R. Maxwell Jason; Cir-
culation Manager, S. J. Davis; Radio
Editors, Cress Little, Rosaline Greene.
BRANCH OFFICES: 11 West 42nd St.,
New York, N. Y., L. M. MacMillan; 1138
Lake Shore Drive, Chicago, 111., L. R.
Dean. Markets of America is an annual
publication consisting of articles written
by advertising agency executives who
describe and analyze the market in which
each are located.
Metronome
MONTHLY. 119 West 57th St., New
York, N Y. Phone, Circle 7-4500. Pub-
lisher, Metronome Corp. Editors, Rich-
ard B. Gilbert and George Simon; Chi-
cago Correspondent, M. W. Hall; Holly-
wood Correspondent, Jack Hirshberg;
Pittsburgh Correspondent, Sid Dickler;
Miami Correspondent, Mickey Cherep.
This publication is a trade journal in the
field of popular music, giving world cov-
erage on news of the dance band and
popular music fields, radio, band and
record reviews, interviews, gossip and
personality stories, domestic band routes,
instruction departments conducted by
leading exponents of the various dance
band instruments.
•
Motion Picture Daily
DAILY. 1270 Sixth Ave., New York,
N. Y. Phone, Circle 7-3100. Publisher,
Martin Quigley; Editor, Sam Shain; Chi-
cago Correspondent, I. Yergin; Los
Angeles Correspondent, W. R. Weaver;
Business Manager, T. J. Sullivan; Radio
Advertising Manager, Robt. Harrison.
BRANCH OFFICES: 6305 Yucca St.,
Hollywood, Calif.; 624 S. Michigan Ave.,
Chicago, 111.; 4 Golden Square, London
W-l, England. Spot news coverage; also
radio reviews and columns.
•
Movie-Radio Guide
WEEKLY. 731 Plymouth Court, Chi-
cago, 111. Phone, Wabash 5050. Pub-
lisher, M. L. Annenberg; General Man-
ager, Ed. Zoty; Editor, Curtis Mitchell;
Associate Editor, Martin Lewis; Adver-
tising Manager, Harry Hayden; Western
Editor, Evans Plummer; Eastern Editor,
Wilson Brown; Circulation Manager,
Gilbert Keene. BRANCH OFFICES:
551 Fifth Ave., New York, N. Y., Phone,
MUrray Hill 2-4690; 9059 Sunset Blvd.,
Hollywood, Calif. Movie-Radio Guide is
a fan publication printed in 18 sectional
editions covering the entire United States
and Canada. It contains program sched-
ules of all important stations in each area
for the week in advance; news and gossip
stories and pictures of movie and radio
artists; reviews, etc.
Moving Merchandise
(Successor to Modern Advertising)
MONTHLY. 137 Wellington St., West,
Toronto, Ont., Canada. Phone, WAverly
2711. Publisher, Charlton- Wrigley, Ltd.;
Editor, D. E. A. Charlton; Business Man-
ager, G. B. Wrigley. This publication is
devoted to the improved selling of con-
sumer goods and contains a special de-
partment, "Broadcast Promotion," which
reports activities of radio stations and
radio programs in Canada.
•
Music Trade Review
MONTHLY. 1270 Sixth Ave., New
York, N. Y. Phone, Circle 7-5842.
Editor, Glad Henderson; Executive Edi-
tor, Carleton Chace. Music Trade Re-
view has a monthly department on radio,
radio-combinations, records, etc., com-
prising news of the trade and merchan-
dising articles for the benefit of the retail
music merchant.
•
The Music Trades
MONTHLY. 113 West 57th St., New
York, N. Y. Phone, Circle 7-0522. Pub-
lisher, John F. Majeski; Editor, William
J. Dougherty; Vice-President, Morrison
Swanwick. BRANCH OFFICES: 304
South Wabash Ave., Chicago, 111. Phone,
Harrison 4544. The Music Trades is
devoted to reports of current activities
and new developments among manufac-
turers and dealers of all kinds of musical
instruments including radio and phono-
graph.
•
Musical Advance
MONTHLY. 100 West 57th St., New
York, N. Y. Phone, Circle 7-3206. Pub-
lisher-Editor, Spencer B. Driggs; Adver-
tising Manager, V. E. Matlack; Radio
Editor, F. Barber. BRANCH OFFICES:
Publisher has representatives in Lon-
don, Paris, Berlin, Rio de Janeiro as well
as the large cities in U. S. and Canada.
•
Musical America
TWENTY TIMES YEARLY. 113
West 57th St., New York, N. Y. Phone,
Circle 7-0522. Publisher, John F. Ma-
jeski; Editor, Oscar Thompson; Adver-
tising Manager, M. A. Swaab. BRANCH
199
'"^ i *' v- *
55 YEARS THE VOICE OE AUTHORITY
IN THE FIELD OF POPULAR MUSIC
mmd
PU B L I CATIONS
OFFICE: 304 South Wabash Ave., Chi-
cago, 111. Phone, Harrison 4544. Musical
America reports current musical events
in the United States and all foreign cen-
ters of interest to musicians, music
lovers, music clubs and students.
•
Musical Courier
TWICE MONTHLY. 119 West 57th St.,
New York, N. Y. Phone, Circle 7-4500.
Publisher, Music Periodicals Corp.; Edi-
tor, Leonard Liebling; Managing Editor,
Alfred Human; Chicago Correspondent,
Rene Devries; Los Angeles Correspon-
dent, Richard Drake Saunders. BRANCH
OFFICES: 220 South Michigan Ave.,
Chicago, 111., Rene Devries, Assoc. Edi-
tor; 5617 Hollywood Blvd., Hollywood,
Calif., Richard Drake Saunders, West
Coast Manager; 6 Square Leon Guillot,
Paris, France, Irving Schwerke, Euro-
pean Chief of Staff. Review of better
class musical programs throughout the
world in each issue; comments on broad-
cast programs.
•
Musical Digest
MONTHLY. 119 West 57th St., New
York, N. Y. Phone, Circle 7-1124. Edi-
tor-Publisher, Pierre Key; Managing
Editor, Irene E. Haynes. Musical Digest
prints newsy notes and reviews on broad-
casts of serious music as well as occa-
sional comment on broadcasts by musical
artists.
•
The Musician
MONTHLY. 113 West 57th St., New
York, N. Y. Phone, COlumbus 5-0470.
Editor, Nicholas De Vene; Publisher,
Eugene Belier. The Musician publishes
news and comments on happenings in the
music world as well as educational and
analytic articles regarding serious music.
•
Parts
MONTHLY. 1270 Sixth Ave., New
York, N. Y. Phone, Circle 7-5842. Edi-
tor, Glad Henderson; Advertising Man-
ager, Charles H. Farrell; Circulation
Manager, G. G. Lyon; Managing Editor,
Daniel Webster; Merchandising Editor,
Eugene Heslin. Parts is edited exclu-
sively for radio parts and tube whole-
salers and their sales staffs. It endeav-
ors to cover all merchandising trends, new
product developments and manufacturing
merchandising policies.
•
Pick-Ups
QUARTERLY. 195 Broadway, New
York, N. Y. Phone, COrtlandt 7-7700.
Editor, Will Whitmore. This publication
is a house organ of the Western Electric
Co. and is distributed to customers of
this company and of the Graybar Elec-
tric Co., to the personnel of broadcastng
stations, police radio stations, aviation
executives, schools, libraries and to others
interested in all branches of commercial
radio.
•
Printer's ink
WEEKLY. 185 Madison Ave., New
York, N. Y. Phone, AShland 4-6500. Pub-
lisher, Printers' Ink Publishing Co.;
President, Roy Dickinson; Vice-President
In Charge of Sales, Douglas Taylor;
Editor, G. A. Nichols; Associate Editor
In Charge of Radio, Eldridge Peterson;
News Editor, Herbert L. Stephen.
BRANCH OFFICES: 6 N. Michigan Ave..
Chicago, 111., Andrew M. Howe, Associate
Editor, and Gove Compton, Manager:
326 West Third St., Los Angeles, Calif.,
Joseph W. Conrow, Manager. Printers'
Ink uses articles about radio as an adver-
tising medium and as related to mer-
chandising and distribution; also news
of personnel changes and spot news that
will interest radio advertisers from a
business point of view.
•
Printer's Ink Monthly
MONTHLY. 185 Madison Ave., New
York, N. Y. (For further information on
personnel, addresses and editorial con-
tent see listing under "Printers' Ink.")
Proceedings of I. ft. E.
(Institute of Radio Engineers)
MONTHLY. 330 West 42nd St., New
York, N. Y. Phone. MEdallion 3-5661.
Publisher, Inst, of Radio Engineers;
Editor, Dr. Alfred N. Goldsmith; Busi-
ness Manager, Harold P. Westman; Ad-
vertising Manager, John D. Crawford.
The Proceedings is an engineering jour-
nal publishing technical paper on radio
and allied subjects. Papers are pub-
lished after review by two committees
and the editor. Releases and other news
cannot be used, but new commercial lit-
erature of engineering interest is listed
each month.
•
Proceedings of the Radio
Club of America
NINE ISSUES PER YEAR. 11 West
42nd St., New York, N. Y. Phone,
LOngacre 5-6622. Publisher, Radio Club
of America, Inc.
201
Ques.-What Don't You Know About
Technical Radio ?
Ans,-Plenty!
A IN'T it the truth how little you know on the
** subject? You'll more than double your knowl-
edge if you read RADIO-CRAFT regularly. All
kidding aside, R.-C. can help you greatly in your
daily work.
Since the very first issue RADIO-CRAFT Editors
have been grinding out facts and articles, vitally
essential to radio men. News of every worthwhile
development in Radio and its many allied branches —
construction articles on modern receivers,
transmitters, electronic devices, sound sys-
tems, test equipment, facsimile, television,
staticless Frequency Modulation; servicing,
international radio progress, tube develop-
ments, new circuits; photographs and dia-
grams of latest domestic and foreign radio
equipment, monthly radio news items of
technical and trade interest, etc.
RADIO-CRAFT— complete in every thing
radio men need — has gained popularity and
leadership in a few years. Never once has
RADIO-CRAFT shortened its stride of editorial
progress. Broadness in news scope — excellence in illustrations — continued improvement in editorial
technique — accuracy in wiring diagrams and schematics — these are the basic ideals upon which
RADIO-CRAFT success has been achieved.
Here are a tew of the topics covered —
SERVICING FREQUENCY MODULATION PUBLIC ADDRESS
Data Sheets of standard manufac- Wide-band staticless Frequency Amplifiers, in great variety — their
tured receivers — operating notes —
servicing questions and answers —
tube characteristics — data on test
equipment — all this material aids
radio men in their problems. Farm
radio sets, constantly increasing
in number, are included.
AUTO-RADIO SETS
Auto-radio sets have been con-
stantly changing in design and
construction. These ever-increasing
developments are brought to you
through RADIO-CRAFT pages. An-
tenna installations for car-radio
sets are also illustrated and accur-
ately described.
TELEVISION
There are mighty important devel-
opments taking place monthly in
the Television field. These new an-
nouncements come from foreign
countries as well as the United
States. As accurately as possible,
all the news from television labo-
ratories is brought to you.
Modulation broadcasting is revolu-
tionizing Radio. Don't let it get
ahead of you! RADIO-CRAFT regu-
larly publishes latest news and
technical data as soon as available.
Learn all about the latest F.M.
receivers — read RADIO-CRAFT
regularly.
TEST EQUIPMENT
Construction articles in RADIO-
CRAFT show how to build test
equipment. These include tube
testers, analyzers, oscilloscopes,
condenser analyzers, set testers,
etc. Service Men are also posted
on the new information released
by test equipment manufacturers.
ELECTRONICS
With electronics so closely allied
to radio, it has been necessary to
publish in RADIO-CRAFT many of
the recent important developments
in this field. The application and
design of many electronic devices,
electronic musical instruments, re-
lays and other instruments described.
construction, installation, operation
and maintenance are accurately de-
scribed in each issue. Whatever
your Public Address problems,
either mobile or stationery, RADIO-
CRAFT will help you to solve them
accurately.
SET CONSTRUCTION
Thousands of set builders still find
great pleasure in building receivers.
You will find in RADIO-CRAFT
complete construction details for
building novel receivers. The sets
vary in circuit design, number of
tubes and method of operation.
FACSIMILE
One of the recent developments in
Radio! The near future will see
newspapers "printed" in the home
—by radio. RADIO-CRAFT thor-
oughly covers the entire subject,
keeping you well posted on current
developments. Don't let Facsimile
get ahead of you!
We'll be glad to send you a free copy of the magazine. Just write to
Department RA-41. The yearly subscription rate (12 issues) is $2.50,
or if you want a trial subscription, it's $1.00 for seven months.
RADIO-CRAFT, 20 VESEY STREET, NEW YORK CITY
202
PU BLICATIONS
Q S T
MONTHLY. West Hartford, Conn.
Publisher, American Radio Relay League;
Editor, Kenneth B. Warner; Managing
Editor, Clark C. Rodimon; Advertising
Manager, F. Cheyney Beekley; Circula-
tion Manager, David H. Houghton, Tech-
nical Editor, George Grammer. This pub-
lication is the official organ of the Amer-
ican Radio Relay League and is devoted
to activities and developments in amateur
radio.
•
Radex
BI-MONTHLY. Emerson, N. J. Pub-
lisher, The Radex Publishing Co.; Edi-
tor, Page Taylor. This publication is for
the radio listener who is interested in
listening to distant stations. It is of
interest principally to DXers.
•
Radio
MONTHLY (except August and Sep-
tember.) 1300 Kenwood Rd., Santa Bar-
bara, Calif. Phone, 4242. Published by
Radio, Ltd. Publisher, K. V. R. Lansingh;
Editorial Director, W. W. Smith; Editor,
R. Dawley. This publication is devoted
to technical and constructional material
for the amateur and also information on
experimental and high frequency radio;
content does not touch on the business,
entertainment or personal sides of radio.
•
Radio Advertising
Rates and Data
MONTHLY. 333 No. Michigan Ave.,
Chicago, 111. Phone, Randolph 5616.
President, Walter E. Botthof; Executive
Vice-President, Albert W. Moss; Vice-
President-Assistant Treasurer, C. Laury
Botthof; Secretary, Albert W. Moss, Jr.;
Treasurer, R. A. Trenkmann. BRANCH
OFFICES: 420 Lexington Ave., New
York, N. Y., Phone, MOhawk 4-1220;
155 Montgomery St., San Francisco; 318
West Ninth St., Los Angeles. Radio
station rates service revised and issued
monthly.
•
Radio Amateur Call Book
QUARTERLY. 608 S. Dearborn St.,
Chicago, 111. Phone, WAbash 1903. Pub-
lisher, Radio Amateur Call Book Inc.:
Editor, Harold A. Rensch; Circulation
Manager, D. A. Schroeder; Advertising
Manager, C. O. Stimpson. BRANCH OF-
FICES: 19 E. 47th St., New York, N. Y.;
10515 Wilbur Ave., Cleveland, Ohio; 4214
Country Club Drive, Long Beach, Calif.
This publication contains up-to-date and
complete lists of all radio amateurs
throughout the entire world.
•
Radio-Craft
MONTHLY. 20 Vesey St., New York,
N. Y. Phone, REctor 2-9690. President
and Publisher, H. Gernsback; Managing
Editor, R. D. Washburne. BRANCH
OFFICE: 520 N. Michigan Ave., Chi-
cago, 111. Phone, Superior 7306. This
publication reports latest developments
in the radio art, telegraphy and radio
telephony, electronics, television, public
address and facsimile, including servic-
ing, trade news and technical descrip-
tions.
•
Radio Daily
DAILY. 1501 Broadway, New York,
N. Y. Phone, Wisconsin 7-6336. Publisher,
John W. Alicoate; General Manager,
Donald M. Mersereau; Editor, M. H.
Shapiro; Business Manager, Marvin
Kirsch; Los Angeles Correspondent,
Ralph Wilk; Chicago Correspondent,
Frank Burke. BRANCH OFFICE: 6425
Hollywood Blvd., Hollywood, Calif.;
Ralph Wilk, Manager. The National
Daily Newspaper of Commercial Radio
and Television.
•
Radio & Electrical Retailer
of Australia
FORTNIGHTLY. 146 Foveaux St.,
Sydney, Australia. Phone FL 3054. Man-
aging Editor, Oswald F. Mingay; Adver-
tising Representative, J. Angus; Techni-
cal Editor, J. R. Edwards. BRANCH
OFFICE: R. W. Pfeil, 239 Collins St.,
Melbourne, Victoria. A trade newspaper
covering the radio and electrical manu-
facturing, wholesaling and retailing in-
dustries of the Commonwealth of Aus-
tralia; also includes electrical informa-
tion regarding refrigerators and domestic
electric appliances. News releases, per-
sonal and general information regarding
manufacturers, retailers, etc.
•
Radio and Electrical Sales
EVERY OTHER MONTH. 137 Well-
ington St., West, Toronto, Canada.
Phone Waverly 2711. Publisher, Weston
Wrigley; Editor, G. B. Wrigley; Advertis-
ing Manager, A. H. Boyd. A merchandis-
ing publication featuring window and
store displays and advocating trade or-
ganization.
•
Radio News
MONTHLY. 608 S. Dearborn St., Chi-
cago, 111. Phone, Harrison 7300. Pub-
lished by Ziff-Davis Publishing Co.
203
Dealers
Wholesalers
Manufacturers
of Radio-Combinations,
Records and Supplies
have read the
RADIO -TELEVISION JIDIIil
Glad Henderson, Editor
1270 6th Ave. New York
Since 1916!
204
PUB LICATIONS
Publisher, William B. Ziff; Editor, B. G.
Davis; National Advertising Manager,
Sanford L. Cahn; Managing Editor, Karl
A. Kopetzky. BRANCH OFFICE: 381
Fourth Ave., New York, N. Y.; General
Manager, J. Fred Henry. This publica-
tion is a technical radio magazine cater-
ing to the interests of the advanced lis-
tener, the radio amateur and embryo
radio amateur, the short wave listener,
experimenter, set constructor, service-
man, dealer and engineer.
•
Radio Reporter
DAILY. New York Herald-Tribune
Bldg., New York, N. Y. LOngacre
5-2754. Editor, Harry B. Brooks. Radio
Reporter is an individualized daily news
letter, reporting news and views as heard
over the radio on any subject ordered by
subscribers. It specializes in coverage
of commentators, debates, speeches, etc.,
and on matters pertaining to industry,
business, politics, labor relations and
similar topics. Other services include
checking for individual mentions and
recordings.
•
Radio Retailing
MONTHLY. 330 West 42nd St., New
York, N. Y. Phone, MEdallion 3-0700.
Published by McGraw-Hill Publishing
Co. Vice-President and Publishing Di-
rector, Howard Ehrlich; Manager,
Lee Robinson; Editor, W. W. Mac-
donald. BRANCH OFFICE: 520 N.
Michigan Ave., Chicago, 111., K. Groener;
Radio Retailing is devoted to the selling
and servicing activities of the radio
dealer, serviceman and jobber. It is also
widely read by radio manufacturing ex-
ecutives, engineers, purchasing agents
and their sales representatives. The pub-
lication covers the news of the radio
and home appliance industries, maintain-
ing a permanent staff in the mid-west,
on the west coast and in the east for
news gathering and fact finding. Annu-
ally Radio Retailing presents a statistical
review of the radio industry and at
proper times publishes a directory of
manufacturers, set specifications, etc.
Radio Review
BI-MONTHLY (September to May
inclusive). 113 West 57th St., New York,
N. Y. Phone, Circle 7-4110. Publisher,
Women's National Radio Committee;
Executive Secretary, Ruth Rich. Radio
Review carries comments on develop-
ments in radio; reviews of new and cur-
rent programs; reports of activities of
the Women's National Radio Committee
and its cooperating organizations. Its
appeal is directed to radio listeners in-
terested in raising the standards of
programs.
•
Radio Showmanship
MONTHLY. 11th at Glenwood, Min-
neapolis, Minn. Phone, BI. 6228. Pub-
lisher, Don Paul Nathanson; Managing
Editor, S. H. Kaufman; Business Man-
ager, William Huser; Field Editor,
Norman V. Carlisle. Radio Showmanship
is a medium of exchange bringing busi-
ness men the promotion and program
ideas of others in the same business
field.
a
Radio Technician
MONTHLY. 146 Foveaux St., Sydney,
Australia. Phone, FL 3054. Managing
Editor, Oswald F. Mingay; Editor, J. R.
Edward; Advertising, Colin Mingay.
BRANCH OFFICE: R. W. Pfeil, 239
Collins St., Melbourne, Victoria. Radio
Technician publishes radio service data
and circuits of radio receiving sets.
•
Radio-Telephone-Telegraph
NON-PERIODIC (approximately 125
issues a year). Department of Com-
merce, Washington, D. C. Phone, Dis-
trict 2200, Extension 2371. Chief, Elec-
trical Division of the Bureau of Foreign
& Domestic Commerce, John H. Payne;
Editor, Lawrence D. Batson. BRANCH
OFFICES: 33 offices of the Bureau of
Foreign & Domestic Commerce in U. S.
cities. Each issue of Radio-Ttelephone-
Telegraph provides information for an
individual foreign country with respect
to (a) public and private services for
the transmission and reception of intelli-
gence by radio or other electrical means;
(b) the companies, authorities, agencies
providing such service; (c) and the com-
modities, apparatus and accessories
utilized to accomplish that service. The
principal services are, broadly aural and
television broadcasting, radio and wired
telephone, telegraph and facsimile, cable
and aids to air and marine navigation.
•
Radio-Television Journal
MONTHLY. 1270 Sixth Ave., New
York, N. Y. Phone, Circle 7-5842. Pub-
lisher, Henderson Publications Inc.; Edi-
tor, Glad Henderson; Associate Editor,
Daniel Webster. CHICAGO OFFICE: 664
N. Michigan Ave., Chicago, 111. (Western
Representative, Richard J. Burrill).
205
Servicing the radio
industry as it has
serviced the entire
show business for more
than forty six years
...with unbiased,
authoritative news
and outstanding
trade features
206
PU B L I CAT IONS
Radio and Television
MONTHLY. 99 Hudson St., New York,
N. Y. Phone, WAlker 5-0730. Editor
and Publisher, Hugo Gernsback; Manag-
ing Editor, H. W. Secor; Secretary, Har-
riet Kantro. The editorial policy of this
publication includes the reporting of
radio and television news items with
photos, interviews with prominent radio
and television engineers, description of
new inventions in radio and featuring,
particularly, constructional articles on
radio and television receivers and trans-
mitters.
•
Radio and Television Mirror
MONTHLY. 122 East 42nd St., New
York, N. Y. Phone, LExington 2-9050.
Publisher, Macfadden Publications, Inc.;
Editor, Fred R. Sammis; Executive
Editor, Ernest V. Heyn; Assistant Editor,
Belle Landsman; Los Angeles Corre-
spondent, Elaine Osterman; Advertising;
Manager, Walter Hanlon. BRANCH
OFFICES: 221 North La Salle St., Chi-
cago, 111., Manager, C. H. Shattuck; 420
Market St., San Francisco, Calif.; 7751
Sunset Blvd., Hollywood, Calif. News
and pictures of stars and shows; fiction-
ization of radio serials; reprints of out-
standing and important broadcasts;
biographies; program listings.
Radio and Television Weekly
WEEKLY. 99 Hudson St., New York,
N. Y. Phone, WA 5-2576. Publisher,
Edward H. Davis; Editor, Cy Kneller;
Advertising Manager, Sidney E. Davis.
Radio and Television Weekly publishes
news of the radio, television and phono-
graph record industries (manufacturing
and merchandising of products).
•
Radio Today
MONTHLY. 480 Lexington Ave,
New York, N. Y. Phone, PLaza 3-1340.
Publisher and General Manager, M.
Clements; Editor, Orestes H. Caldwell.
Publication devoted to dealers, manu-
facturers, service men and distributors.
•
Radio Trade Annual and
Service Manual
YEARLY. 146 Foveaux St., Sydney,
Australia. Phone, FL 3054. Managing
Editor, Oswald F. Mingay. BRANCH
OFFICE: 239 Collins St., Melbourne, Vic^
toria. Radio Trade Annual is an Austra-
lian yearbook giving practically all the
information required by radio manufac-
turers, distributors and servicemen for
reference purposes.
o
Radio Traile-Builder
MONTHLY. 347 Adelaide St., West,
Toronto, Ont., Canada. Phone, Adelaide
6261. Publisher Hugh C. MacLean Pub-
lications Ltd.; Editor, T. C. Van Al-
styne; National Advertising Manager,
John T. Rochford. BRANCH OFFICES:
2118 Bleury St., Montreal, Que., Canada;
75 East Wacker Drive, Chicago, 111. This
publication reports general trade news
of interest to radio dealers and service-
men, jobbers and manufacturers, radio
engineers, broadcasting stations, etc. It
also contains merchandising and service
articles of interest to retail radio trade..
•
Radio Varieties Magazine
MONTHLY. 1056 West Van Buren
St., Chicago, 111. Phone, Mon. 8156.
Publisher, F. L. Rosenthal; Editor, Wil-
ton Rosenthal. Radio Varieties is na-
tional publication devoted exclusively to
the "fan" interest in rzdio. It prints
intimate stories and pictures about radio
personalities.
•
RCA Review
QUARTERLY. 75 Varick St., New
York, N. Y. Phone, WAlker 5-3721.
Publisher, RCA Institutes Technical
Press; Editors, Charles J. Pannill, Chair-
man of the Board of Editors; Ralph R.
Beal; Dr. H. H. Beverage; R. S. Burnap;
Irving F. Byrnes; Dr. Alfred N. Gold-
smith; Harry G. Grover; O. B. Hanson;
Horton H. Heath; Charles W. Horn;
Willson Hurt; Dr. Charles B. Jolliffe;
Frank E. Mullen; E. W. Ritter; Charles
H. Taylor; Arthur F. Van Dyck; C. S.
Anderson, Secretary of Board of Editors.
RCA Review aims to present a record of
outstanding developments of the labora-
tories of the Radio Corporation of Amer-
ica in radio and associated electronic
subjects.
•
Sales Management
SEMI-MONTHLY. 420 Lexington Ave.,
New York, N. Y. Phone, MOhawk 4-1760.
Publisher and Editor, Raymond Bill;
Executive Editor and General Manager,
Philip Salisbury; Advertising Manager,
Merril V. Reed. BRANCH OFFICES: 333
N. Michigan Ave., Chicago, 111., Phone
State 1266, C. E. Lovejoy, Manager; 29
East de la Guerra, Scnta Barbara, Calif.,
Phone, 6405, Warwick S. Carpenter,
Manager. Sales Management's editorial
front is a broad one, embracing all the
207
PU BLI CATIONS
phases of general management, market
analysis, operation of the sales force,
use of advertising media and other sales
tools, advertising agency relations, con-
sumer research, product design, etc.,
which fall within the limits of the re-
sponsibility of the Director of Sales of
a business concern. Specifically this pub-
lication publishes from time to time arti-
cles on the use of radio as an advertising
medium; stories (in the Media Depart-
ment) on the latest news in radio and
network development; histories of sta-
tions' and networks' growth. The pub-
lication issues an annual survey of
buying power in April for the purpose of
presenting statistical information for
evaluating markets. Survey provides data
on current family and per capita income
by counties, cities and states, together
with estimates on retail sales and other
market factors for all population units.
•
Service
MONTHLY. 19 East 47th St., New
York, N. Y. Phone, PLaza 3-0483. Pub-
lisher, Bryan Davis Publishing Co.;
Editor, R. G. Herzog; Business Man-
ager, B. S. Davis; Advertising Manager,
Paul S. Weil. Circulates among dis-
tributors of radio parts and accessories,
radio set distributors, distributors of
public address equipment and all types
of sound apparatus; service organiza-
tions specializing in radio and allied
industries; service departments of radio
set and parts distributors and deal-
ers, department stores, radio set manu-
facturers, public address manufacturers,
and kindred lines; radio dealers, sport-
ing goods, music and automotive stores
as well as other retailers handling radio
and television; independent radio ser-
vice men and service engineers.
Southern Advertising
and Publishing
MONTHLY. 75 Third St., N. W., At-
lanta, Ga. Phone, VErnon 6646. Editor-
President, Ernest Abernethy; Business
Manager, Charles Fram; Managing Edi-
tor, Ray Warwick. Southern Advertis-
ing and Publishing runs a regular
monthly department of radio news,
chiefly the activities of the business and
advertising executives of southern broad-
casting sttsions, plus some news of the
networks that relate to southern adver-
tisers or stations or are of special in-
terest. Publication is read by southern
radio executives, advertisers, agencies
and newspapers.
Standard Rate and
Data Service
MONTHLY. 333 No. Michigan Ave.,
Chicago, 111. Phone, Randolph 5616.
President, Walter E. Botthof; Executive
Vice-President, Albert W. Moss; Vice-
President and Assistant Treasurer, C.
Laury Botthof; Secretary, Albert W.
Moss, Jr.; Treasurer, R. A. Trenkmann.
BRANCH OFFICES: 420 Lexington Ave.,
New York, N. Y., Phone, MOhawk 4-1220;
155 Montgomery St., San Francisco; 318
West Ninth St., Los Angeles. Adver-
tising rate service for publication field
revised and issued monthly.
Tide
SEMI-MONTHLY. 232 Madison Ave.,
New York, N. Y. Phone, AShland 4-
3390. President and Publisher, David
Frederick; Editor, Ellen Hess; Radio Edi-
tor, Reginald T. Clough; Vice-Presi-
dent, J. E. West; Los Angeles Repre-
sentative, R. J. Birch. BRANCH OF-
FICES: 734 Little Bldg., Boston, Mass.,
Arthur F. Chapin; 360 N. Michigan Ave.,
Chicago, 111., J. E. West; 846 South
Broadway, Los Angeles, Calif., R. J.
Birch; 155 Sansome St., San Francisco,
Calif., R. J. Birch. Report radio news of
interest to agency executives and adver-
tisers.
•
Variety
WEEKLY. 154 West 46th St., New
York, N. Y. Phone, BRyant 9-8153.
Publisher, Sid Silverman; Editor, Sid
Silverman; Radio Editor, Robert J. Lan-
dry; Business Manager, Harold Erichs;
Advertising Manager, Don Wilson.
BRANCH OFFICES: 54 W. Randolph
St., Chicago, 111., Hal Halperin; 1708-10
No. Vine St., Hollywood, Calif., Arthur
Ungar.
•
Variety Daily
DAILY. 1708 North Vine St., Holly-
wood, Calif. Phone, HOllywood 1141.
President, Sid Silverman; Editor, Arthur
Ungar. BRANCH OFFICES: See listing
under Variety Weekly.
•
Western Advertising
SEMI-MONTHLY. 564 Market*St., San
Francisco, Calif. Phone, GArfield 8966.
Editor and Publisher, Ramsey Oppen-
heim; Assistant Publisher, R. S. Oppen-
heim; N. Y. Correspondent, L. V. Hohl;
BRANCH OFFICES: Graybar Bldg., New
York, N. Y.. L. V. Hohl, N. Y. Manager.
New developments in radio generally
and reporting news of western accounts
and stations from a commercial angle.
208
YOUR RADIO
LIBRARY
A comprehensive and important selection of books on Radio and Television.
Appended is a listing of informative literature published and available
through National Broadcasting Company, Columbia Broadcasting System
and Mutual Broadcasting System.
GENERAL
Advertising for Immediate Sales, by John
Caples. Harper & Bros., 1936.
Advertising Media & Markets, by Ben Duffy.
Prentice-Hall, 1939.
Aeronautical And Radio Law, by H. S. Lie-
Roy. Tel_Aero-Lex Publications, 1939.
Air Law: Outline and Guide To Law of
Radio and Aeronautics, by H. S. LeRoy.
Randolph Leigh Publishing Co., 1936.
Air Law Review, New York Board of New
York University Air Law Review, (quar-
terly) .
American Cooperative Broadcasting, by
Leonard Power. Federal Radio Education
Committee.
An ABC of the FCC. Federal Communica-
tions Commission, 1940.
Annual Report of Federal Radio Commis-
sion, Superintendent of Documents.
Annual Report of Federal Communications
Commission, Superintendent of Documents.
Annual Report of The Canadian Broadcasting
Commission, The King's Printer.
Audio-Visual Aids To Instruction, by H. C.
McKnown and A. R. Roberts. McGraw-
Hill Book Co., 1940.
Audio-Visual Handbook (2nd edition), by E.
C. Dent. Society For Visual Education,
Inc., 1937.
The BBC and Its Audience by Basil Maine.
Thomas Nelson & Sons, 1939.
BBC Handbook, British Broadcasting Corp.,
Jarrold & Sons, 1940.
BBC Scrapbooks, by L. Baily and C. Brewer.
Hutchinson & Co., 1937 and 1938.
Best Broadcasts of 1938-39, by Max Wylie.
Whittlesey House, 1939
Big Business and Radio, by G. L. Archer.
American History Co.
British Broadcasting Corporation Annual
British Broadcasting Corporation.
Broadcast Receivers And Phonographs For
Classroom Use. Committee on Scientific
Aids To Learning of the National Research
Council, 1939.
Broadcasting and Broadcast Advertising
Yearbook (Annual), Broadcasting Publica-
tions, Inc.
Broadcasting And The Public, compiled by
Federated Council of Churches of Christ
in America. Abingdon Press.
Broadcasting from Within, by S. W. Smith-
ers. Pitman, 1938.
The Canadian Broadcasting Act, 1936, King's
Printer.
College Radio Workshops, by Leonard Power.
Federal Radio Education Committee.
Columbia Workshop Plays, by Douglas Coul-
ter. McGraw-Hill Book Co., 1939.
Communication by Wire and Radio, by
Berry. Callaghan & Co., 1937.
The Communication Act of 1934 (Revised to
May 20, 1937), Superintendent of Docu-
ments, 1937.
Contempts By Publication, by Harold W. Sul-
livan. Frank T. Day, Inc., 1940.
Development of Radio Education Policies in
the American Public School Systems; In
Universities And Colleges, by Dr. Carroll
Atkinson. Edinboro (Pa.) Educational
Press, 1939.
Do You Want To Get Into Radio, by F. A.
Arnold. Stokes Publishing Co., 1940.
Education by Radio In American Schools, by
Carroll Atkinson. George Peabody School
for Teachers, 1938.
209
YOUR RADIO LIBRARY
Education By Radio In American Schools, by
Dr. Carroll Atkinson. George Peabody
College For Teachers, 1939.
Education On the Air (Yearly), edited by
Josephine MacLatchy. Yearbook of the
Institute For Education By Radio. Ohio
State University, 1930-34, 1936-38, 1939-40;
University of Chicago Press, 1935.
Educational Aims And Practices of NBC and
CBS. University of Washington Press, 1939.
Educational Broadcasting:, by C. S. Marsh
(ed.) University of Chicago Press, 1937.
Education's Own Stations, by S. E. Frost, Jr.
University of Chicago Press, 1937.
The Efficacy of Broadcasts to Schools, by
M. E. Thomas. Melbourne (Australia)
University Press, 1937.
Estimated Number of Families Owning
Radio Sets in the United States. January
1, 1938, Joint Committee on Radio Re-
search, 1938.
Everybody's Music, by S. Kaufman. Thomas
Y. Crowell Co.
Getting- Acquainted With Radio, by A. P.
Morgan. Appleton-Century Co.
Go Ahead Garrison, by A. A. Schechter. Dodd,
Mead & Co.
The Group Tunes In, by Frank Ernest Hill.
Federal Radio Education Committee.
Hello America. by Cesar Saerchinger.
Houghton-Mifflin Co., 1938.
History of Radio to 1926, by G. L». Archer.
American Historical Society, 1938.
How to Build the Radio Audience, by Doug-
las Duff Connah. Harper & Bros., 1938.
[ Broadcast the Crisis, by H. V. Kaltenborn.
Random House, 1938.
Invasion From Mars, A Study In Psychology
of Panic, by H. Cantril. Princeton Uni-
versity Press, 1940.
Is America Radio Democratic?, by S. E.
Frost. Jr. University of Chicago Press,
1937.
Journalism on the Air, by Dowling Leather-
wood. Burgess Publishing Co., 1939.
Law of Radio Broadcasting. Baker Voorhis
& Co., 1939.
The Law of Radio Communications, by S.
B. Davis. McGraw-Hill Book Co., 1937.
The Library and The Radio by Faith Holmes
Hyers. National Advisory Council on
Radio in Education, 1939.
Listeners Appraise A College Station, by Al-
berta Curtis. Federal Radio Education
Committee.
Listeners' License, by A. A. Thomson and A.
Sterne. Herbert Jenkins, Ltd., 1938.
Local Broadcasts To Schools, edited by Irwin
Stewart. University of Chicago, 194.0.
Local Station Policies, by Leonard Power.
Federal Radio Education Committee, 1940.
Magic Dials: The Story of Radio and Tele-
vision, by Anton Bruehl and Lowell
Thomas. Lee Furman. Inc., 1939.
Marconi, The Man and His Wireless, by O.
E. Dunlap, Jr., Macmillan, 1938 (revised).
Motion Pictures and Radio, by E. Laine.
McGraw-Hill Book Co., 1939.
National Policy For Radio Broadcasting, by
C. B. Rose. Harper & Bros., 1940.
News And How To Understand It, by Quincy
Howe. Simon & Schuster, 1940.
Not To Be Broadcast, by R. Brindze. Van-
guard Press, 1937.
Occupations In Radio, by Kenneth C. Bart-
lett and Douglas W. Miller. Science Re-
search Associates, 1940.
On The Air, by J. J. Floherty. Doubleday,
1937.
One Thousand and One Tested Programs and
Merchandising Ideas (Second Edition).
Broadcasting Publishing Co., 1938.
Outdoor, Street-Car and Radio Advertising,
by J. T. Hoyle. International Textbook
Co.
Poisons, Potions and Profits, The Antidote
To Radio Advertising, by Peter Morell.
Knight Publishers, 1937.
Political Use of Radio, by T. Grandin. Colum-
bia University Press.
Practical Radio Advertising, by Herman S.
Hettinger & Walter J. Neff. Prentice-Hall,
1938.
Prize Contests, by Helen King. Rugby
House Publishing Co., 1938.
Radio, by E. E. Burns. Van Nostrand, 1938.
Radio Advertising Rates and Data. Standard
Rate and Data Service (Monthly).
Radio As an Advertising Medium, by W. B.
Dygert. McGraw-Hill Book Co., 1939.
Radio As A Career, by J. L. Hornung. Funk
& Wagnalls, 1940.
Radio For Christmas, by W. A. Maier. Con-
cordia Publishing House.
Radio In Education. Federal Radio Educa-
tion Committee.
Radio Makes Readers, by J. Mersand. Mod-
ern Chapbooks Publishers, 1938.
Radio and Education, by Levering Tyson
(ed.) (Annual). University of Chicago
Press, 1931-to date.
Radio And The Printed Page, by Paul F.
Lazarsfeld. Duell, Sloane & Pearce.
Radio and Television, by Chloris Shade.
Morgan-Dillon & Co., 1937.
Radio Annual, compiled by the staff of
Radio Daily. Radio Daily Corp. (Annual)
Radio Business Promotion and Management,
by Ghirardi and Ruggles. Radio and
Technical Publishing Co., 1938.
Radio Censorship, by H. B. Summers. H.
W. Wilson Co., 1939.
Radio Glossary, by Maurice Lowell. United
States Office of Education, 1938.
Radio Industry Survey (yearly). Dun &
Bradstreet.
210
YOUR RADIO LIBRARY
Radio Law, by C. C. Dill. National Law Book
Co., 1938.
Radio and Radio Program Survey, by Mc-
Dermott. DePaul University, 1937.
Radio Roads To Reading-, edited by Julia L.
Sauer. H. W. Wilson Co., 1939.
Radio: The Fifth Estate, by Herman S.
Hettinger (ed.). American Academy of
Political and Social Science, 1935.
Radio Trailblazingr, by Ben Darrow. Roy-
croft Shops.
Radio Transmission Survey of Ohio, by R. C.
Higgy and E. D. Shipley. Ohio State Uni-
versity Press.
Radio Variety, by J. Watt (ed.). J. M. Dent
& Son, 1939.
Radio Workers, edited by A. V. Keliher. Har-
per & Bros.
Reaching Juvenile Markets, by E. Evalyn
Gfumbine. McGraw-Hill Book Co., 1938.
Report on Social and Economic Data Pursu-
ant To the Informal Hearing- on Broad-
casting, October 5, 1936. U. S. Government
Printing Office, 1938.
School Broadcasting In Great Britain, by
Lester Ward Parker. University of Chi-
cago Press, 1937.
School Radio Scripts, compiled by Blanche
Young. Indianapolis Public Schools, 1939.
The School Use of Radio, by Cline M. Koon.
University of Wyoming, 1936.
Social Security Act As It Affects Radio
Broadcasting, by J. Richter. New York
University Law Quarterly, 1938.
Social Stratification of the Radio Audience,
by H. M. Beville, Jr. Princeton Radio Re-
search Project, 1939.
SOS To the Rescue, by K. Baarslag. Ox-
ford Press. 1935.
Stand By For The Ladies, by Ruth Knight.
Coward McCann, Inc., 1939.
Story of Cheerio, by C. Field. Garden City
Publishing Co., 1936.
Telecommunications: Economics and Regu-
lations, by J. M. Herring and G. C. Gross.
McGraw-Hill Book Co., 1936.
Town Meeting Comes To Town, by Harry A.
Overstreet and W. Bonaro. Harper & Bros.
Understanding Radio, by H. M. Watson. Mc-
Graw-Hill Book Co.
Use of Radio In Parent Education by Sidonie
M. Gruenberg. National Advisory Coun-
cil on Radio in Education, 1939.
Variety Radio Directory (Annual), by Edgar
A. Grunwald (ed.). Variety, Inc.
What About Radio?, by Kenneth Goode.
Harper & Bros., 1937.
The Why and How of Broadcast Advertis-
ing Tie-ins. by Angus and James.
Wireless Today, by E. H. Chapman. Oxford
University Press, 1938.
PRODUCTION
Air Raids, by Archibald MacLeish. Harcourt,
Brace & Co., 1939.
Audio-Visual Handbook, by E. C. Dent. So-
ciety for Visual Education, Inc., 1937.
Both Sides of the Microphone; Training for
Radio, by John S. Hayes and Horace J.
Gardner. J. P. Lippincott Co.
Broadcast English Vols. 1, II, HI, by A.
Lloyd James. British Broadcasting Cor-
poration, 1928-1936.
Classic Plays For Radio And How To Pro-
duce Them, by E. W. Ziebarth and R. B.
Ereckson. Burgess Publishing Co., 1939.
Educational Radio Script Exchange Catalog.
U. S. Office of Education.
Fourteen Radio Plays, by Arch Oboler. Ran-
dom House, 1940.
Forums On the Air, by Paul M. Sheats. Fed-
eral Radio Education Committee, 1939.
Handbook for Amateur Broadcasters, by
Pauline Gibson Scholastic Publications,
1937.
Handbook of Radio Writing, by E. Barnouw.
Little, Brown & Co., 1939.
Handbook of Sound Effects. U. S. Depart-
ment of Interior, Office of Education, 1938.
Handbook of Broadcasting, by Waldo Ab-
bot. McGraw-Hill Book Co., 1937.
Handbook of Radio Drama Technique, by
Donald W. Riley. Edwards Bros., 1939.
How To Sing For Money, by Charles Hen-
derson. George Palmer Putnam, Inc., 1939.
How To Write For Broadcasting, by H.
Thomas. George Allen & Unwin, Ltd.,
1940.
How to Write for Radio, by James Whipple.
McGraw-Hill Book Co., 1938.
Learn To Write For Broadcasting, by C.
Hubert. Hurst & Blackett.
Let's Broadcast, by James R. White. Harper
& Bros., 1939.
Listen In: An American Manual of Radio,
by Maurice Lowell. Dodge Publishing Co.,
1937.
]Vew Fields for the Writer, by S. S. Moort.
National Library Press, 1939.
Nine Radio Plays, by J. L. Latham. Dramatic
Publishing Co.
On the Air, by John J. Floherty. Doubleday-
Doran & Co.
Practical Radio Writing, by Katherine Sey-
mour and John T. W. Martin. Longmans,
Green & Co., 1938.
Projects For Radio Speech, by H. L. Ewbank
and S. P. Lawton. Harper & Bros.
Psychology of Effective Speaking, by T. H.
Pear. George Routledge & Sons, Ltd.
The Production and the Direction of Radio
Programs, by John S. Carlile. Prentice-
Hall, Inc., 1939.
211
YOUR RADIO LIBRARY
The Radio Amateur's Handbook. American
Radio Relay League, 1938.
Radio Continuity Types, by Sherman P.
Lawton. Expression Co., 1938.
Radio Drama, by S. P. Lawton. Expression
Co.
Radio Dramatics, by Carmen. John C.
Horston Publishing Co.
Radio Directing-, by Earle McGill. McGraw-
Hill Book Co., 1940.
A Radio Handbook For Extension Workers,
by John Baker. U. S. Department of Agri-
culture, 1939.
Radio Journalism, by P. H. Wagner. Burgess
Publishing Co., 1940.
Radio Manual, by H. M. S. Richards. Signs
Publishing Co.
Radio Manual, by G. E. Sterling. D. Van
Nostrand Co., 1938.
Radio Workshop Plays, by J. M. Morris. H.
W. Wilson Co., 1940.
Radio Writing-, by Max Wylie. Farrar &
Rinehart, Inc., 1939.
Short Plays For Stage And Radio, edited by
Carless Jones, University of New Mexico
Press.
Short Radio Flays, by L. J. Huber. North-
western Press, 1938.
Sound Effects For The Amateur, by Meredith
Page. Ohio State University, 1937.
They Fly Through The Air With The Great-
est Of Ease, by N. L. Corwain. V. Orton,
1939.
Writing for Radio, by Frank Nagler. Ronald
Press Co., 1938.
TECHNICAL
Aircraft Radio and Electrical Equipment,
by Howard K. Morgan. Pitman & Co.,
1939.
Automatic Frequency Control Systems, by J.
F. Rider.
Causes And Elimination of Radio Inter-
ference, by J. E. Foster. C. W. Nelson Co.,
1937.
Communication Engineering, by W. L. Ever-
itt. McGraw-Hill Book Co., 1937.
Communication Engineering, bv J. A. Moyer
& J. F. Wostrel. McGraw-Hill Book Co.,
1937.
Dictionary of Wireless Technical Terms,
by S. O. Pearson. Iliffe, 1937.
Drake's Cyclopedia of Radio and Electronics,
by H. P. Manly and L. O. Gorder. Drake,
1937.
Electric Communication and Electronics, by
Harold Pender and Knox Mcllwain 3rd.
John Wiley & Sons, 1936.
Elements of Radio-Communications, by O.
F. Brown and E. L. Gardiner. Oxford
University Press, 1939.
Engineering Handbook of the National As-
sociation of Broadcasters, by J. C. McNary
(ed.). National Association of Broad-
casters, 1936.
Everyman's Wireless Book, by F. J. Camm.
George Newnes, Ltd.
Experimental Radio, by Ramsey. Ramsey
Publishing Co., 1938.
Fundamentals of Radio, by F. E. Terman.
McGraw-Hill Book Co., 1938.
Foundations of Wireless, by A. L. M. Sower-
by. Iliffe, 1938.
Measurement in Radio Engineering, by F.
E. Terman. McGraw-Hill Book Co., 1938.
Modern Radio Communication, by J. H. Rey-
ner, Sir Isaac Pitman & Sons, 1939.
New Radio Questions And Answers. Radcraft
Publications, Inc.
Outline of Wireless, by R. Stanger (5th ed.).
George Newnes, Ltd.
The Physics of Electron Tubes, by L. R.
Koller, McGraw-Hill Book Co., 1937.
Principles of Radio, by Keith Henney. John
Wiley & Sons, 1938 (3rd ed.)
Problems In Radio Engineering, by E. T.
Rapson. Pitman Publishing Corp. 1938.
Radio And Electric Dictionary, compiled by
H. P. Manly. Frederick J. Drake & Co.,
1938.
Radio Engineering, by F. E. Terman. Mc-
Graw-Hill Book Co., 1937.
The Radio Engineering Handbook, by Keith
Henney (ed.). McGraw-Hill Book Co.,
1937.
Radio Engineering Principles, by Henri
Lauer and H. L. Brown. McGraw-Hill
Book Co.
Radio Frequency Electrical Measurements,
by Hugh A. Brown. McGraw-Hill Book
Co.
Radio Interference Suppression, by G. W. In-
gram. Electrical Review, Ltd., 1939.
Radio and Telecommunications, by R. E.
Blakey. Pitman Publishing Corp., 1938.
Short AVave Radio, by J. H. Reyner. Pitman
Publishing Corp., 1938.
Technical And Short Wave Handbook, by F.
J. Camm. George Newnes, Ltd., 1938.
Theory And Practice Of Radio Frequency
Measurements, by E. B. Moullin (revised
edition). J. B. Lippincott Co.
Wireless For Beginners, by C. L. Boltz.
George G. Harrap & Co., 1938.
Wireless Terms Explained, by Decibel
(pseud.). Pitman Publishing Co., 1937.
TELEVISION
Cinema and Television, by S. Legg and R.
Fairthorne. Longmans, Green & Co., 1939.
Electronic Television, by G. Eckhardt. Good-
heart- Willcox, 1936.
Electron Optics In Television, by Maloff and
Epstein. McGraw-Hill Book Co., 1938.
Photoelectric Cells, by N. R. Campbell and
Dorothy Ritchie. Sir Isaac Pitman &
Sons, 1936.
212
YOUR RADIO LIBRARY
Principles of Television Engineering, by D.
G. Flink. McGraw-Hill Book Co., 1940.
Television, by S. A. Moseley and H. McKay,
Oxford University Press.
Television, by V. K. Zworykin and G. A. Mor-
ton. John Wiley & Sons, 1940.
Television Broadcasting, by L. R. Lohr. Mc-
Graw-Hill Publishing Co., 1940.
Television Cyclopedia, by M. N. Beltman.
Supreme Publications, Inc.
Television Cyclopaedia, by A. T. Witts.
Chapman, 1937.
Television (Dictionary), by E. J. G. Lewis.
Pitman Publishing Co., 1936.
Television Engineering, by J. C. Wilson. Sir
Isaac Pitman & Sons, 1937.
Television Reception Technique, by P. D.
Tyers. Pitman, 1938.
Television: Technical Terms and Definitions,
by E. J. G. James. Chapman & Hill, 1937.
Television, A Struggle for Power, by Frank
C. Walthrop and Joseph Borkin. William
Morrow & Co., 1938.
Television Today And Tomorrow, by S. A.
Moseley and H. J. Chappie (5th edition).
Pittman Publishing Co., 1940.
Television Up-To-Date, by R. W. Hutchin-
son. University Tutorial Press, 1937.
Victory of Television, by P. Kerby. Harper
& Bros., 1939.
We Present Television, edited by John Porter-
field. W. W. Norton & Co., 1940.
Publications of the Columbia
Broadcasting System
American School of the Air, 1940-41.
American System of Broadcasting (address
of William S. Paley).
Analyzing the Radio Market, by J. J. Karol.
"Around the Corner" Makes All the Dif-
ference in Value!
Bee As In Broadcasting.
CBS Network Industry Classification 1932-
1939.
CBS Sponsored and Sustaining Programs
(Monthly).
CBS vs. NBC Red, An Analysis of Two Spe-
cific Networks.
Chrysler Corporation Presents Major Bowes.
Columbia's RED Audience.
Command Appearance.
Continued Upswing in Radio.
Daytime Broadcasting.
Exact Measurement of the Spoken Word
1902-1936.
Factors Involved In "Going On the Air."
How CBS Changes Silver Into Gold.
How Radio Measures Its Audience.
Insurance Advertising Over the Air.
It's a Good Morning Program.
Joint Committee Study of Rural Radio Own-
ership and Use In the U. S.
July Is Twice As Big As Texas . . . And So
Are June And August!
Listening Area Books (4th Series).
Making Microphone Friends.
Magic of Radio Transmission.
More For the Money.
Most Sought-After Girl In the World.
Network News.
New Policies.
". . . not soon forgotten."
Pebeco Booklet.
Psychological Research in the Field of
Radio Listening.
Radio And Advertisers Who Were Not Satis-
fied With Success.
Radio Goes to College.
Radio in 1937.
Radio Today (Section I & II).
Resume of CBS Broadcasting Activities Dur-
ing 1937.
Rip Off the Mask.
Seems Radio Is Here To Stay.
Short History of Radio Broadcasting.
Special Effectiveness of the Columbia Net-
work for the Large Advertiser.
Sports From Columbia.
Statement By the Columbia Broadcasting
System.
Summary of Summer,
i, 1937.
Summer Broadcasting: An Announcement of
Policy.
Talks, 1936, 1937, 1938, 1939, 1940 and 1941.
(Quarterly).
The Lost Word.
To Order. For Radio.
. . . To Shrink Space.
Track Fast, Reception Clear, CBS Up.
Twelve Months.
Understanding Opera.
Very Rich.
We Write a P. S. To a Postcard.
What The Department Stores Have Found
Out About the Impact of Radio.
When the Advertising Dollar Goes To Work
In Newspapers, Magazines and Radio.
Who Will Be 1940-41's "Smart" buyer of
Radio Time — A Study of Saturday Morning
Radio,
213
YOUR RADIO LIBRARY
Publications of the Mutual
Broadcasting System
Air-rithmetic.
All Three of Us Can't Be Wrong.
Along Different Lines.
Award And Reward.
Coverage: Maps and Market Data of the
Mutual Broadcasting System.
A Day In the Life of Bay D. O'Dollar
Floodlight And Searchlight
The Greeks Used a Wooden Horse.
A Guinea Pig Goes To Town.
Hollywood Moves East.
Hollywood Playhouse Program Folder.
How Big Is a Bubber Band.
The Human Element In a Sheet of Steel.
Mutual Educational Bulletin
Mutual Marches On.
Napoleon's Boots.
Program Folio
"Put It In Quotes."
Some Think Them Sacred.
Study In Ups and Downs.
Take Your Choice.
We Suspect.
Publications of the National
Broadcasting Company
PUBLIC SERVICE
Alma Kitchell's Briefcase.
Better To Perform.
How Schools Can Use Radio.
It Eooks From Here.
Listening To Learn.
Meet Edward Weeks.
Music For Education.
NBC Interprets Public Service.
NTBC Presents (Monthly).
Partnership of Religion And Radio.
Radio Magic.
RCA Television.
Streamline Journal.
The Church In The Sky.
Travelling Cook.
Women, Children and Radio.
Working Manual of Program Policies.
NBC SALES PROMOTION
It's Not Done With Mirrors.
Joint Committee Study of Rural Radio
Ownership And Use In The Use.
Let's Look At Radio Together.
Merchandising: Your Radio Program.
Radio Families In The United States.
Radio Station Coverage, Day And Night.
Something Old, Something New.
Time Buying Function In Radio Adver-
tising.
NBC RADIO-RECORDING DIVISION
Expertly Produced Shows From the Pro-
gram Center of Radio.
Hollywood Headliners.
NBC Thesaurus Portfolio of Recorded Pro-
grams.
NBC Thesaurus Program Service Bulletin.
NBC Thesaurus Sales Bulletin.
NBC Thesaurus Sales Manual.
NBC Syndicated Becorded Programs — Pre-
sentations: The Lone Ranger. Secret-
Agent K-7 Returns. Heart Throbs of the
Hills, Listeners' Club, Betty and Bob, Car-
son Robison and His Buckaroos, Time
Out, etc.
Two People With Millions of Friends
(Betty and Bob).
GUEST RELATIONS
Radio City, New York, Broadcasting & Tel-
evision Tours Booklet.
NBC Radio City Hollywood Studio Tour
Booklet.
LISTENER AIDS
America's Town Meetings of the Air.
American Pilgrimage.
Citizens All.
Great Plays.
Handbook of Listeners' Aids.
Household Hints.
NBC Music Appreciation Hour.
Man and the World.
Pageant of Art.
Story Behind the Headlines
University of Chicago Round Table.
Unlimited Horizons.
Your Job — Getting It And Growing In It.
214
FEDERAL
communicRTions
commission
Personnel
•
Technical Progress
Survey
•
Station Application
Procedure
•
Administrative Procedure
Regulations
Etc.
215
FEDERAL
COMMUNICATIONS
COMMISSION
Headquarters: New Post Office Building, Washington, D. €.
Personnel as of January lstf 1941
Commissioners
JAMES LAWRENCE FLY
Chairman
PAUL A. WALKER GEORGE HENRY PAYNE
NORMAN S. CASE FREDERICK I. THOMPSON
T. A. M. CRAVEN
Secretary
T. J. SLOWIE
General Counsel
TELFORD TAYLOR
Assistants to General Counsel
TAMES A. KENNEDY
JOSEPH L. RAUH
Chief Engineer
EWELL K. JETT
Assistants to Chief Engineer
ANDREW D. RING
ANDREW CRUSE
E. M. WEBSTER
Chief Accountant
WILLIAM J. NORFLEET
Chief, International Division
GERALD C. GROSS
Chief, Field Division,
Engineering Dept.
W. D. TERRELL
GEORGE S. TURNER (Assistant)
Chief, License Division
WILLIAM P. MASSING
Chief, Service Division
NICHOLAS F. CURETON
Chief, Records Division
WALTER S. DAVIS
Chief, Audits and Accounts
L. A. CORRIDON
Chief, Minutes
ROBERT HODSON
FIELD FORCE
1. CHARLES C. KOLSTER
Customhouse, Boston, Mass.
2. ARTHUR BATCHELLER
748 Federal Bldg.,
641 Washington St., New York, N. Y.
3. LOUIS E. KEARNEY
1200 U. S. Customhouse,
2nd & Chestnut Sts., Philadelphia, Pa.
4. EDWARD W. CHAPIN
Ft. McHenry, Baltimore, Md.
5. EDWARD BENNETT
402 New P. O. Bldg., Norfolk, Va.
6. PAUL HERNDON, JR.
411 Federal Annex., Atlanta, Ga.
NATHAN A. HALLENSTEIN
Savannah, Ga.
7. ARTHUR S. FISH
P. O. Box 150, Miami, Fla.
MILTON W. GRINNELL
Tampa, Fla.
8. THEODORE G. DEILER
Customhouse, New Orleans, La.
9. JOSEPH L. HALLOCK
404 Federal Bids.. Galveston, Texas.
10. LOUIS L. McCABE
302 U. S. Terminal Annex, Dallas, Texas.
13, BERNARD H. LINDEN
1749 U. S. Post Office & Courthouse Bldg.
Los Angeles, Calif.
216
Federal Communications Commission
VICTOR G. ROWE
San Diego, Calif.
12. V. FORD GREAVES
Customhouse, San Francisco, Calif.
13. KENNETH G. CLARK
207 New Courthouse Bldg., Portland, Ore.
14. L. C. HERNDON
808 New Federal Rider.. Seattle, Wash.
HERBERT H. ARLOWE
Tuneau, Alaska.
15. EDWIN S. HETSER
504 Customhouse, Denver, Colo.
16. C. W. LOEBER
208 U. S. Post Office & Courthouse Bldg.,
St. Paul, Minn.
17. WM. J. McDOXELL
927 U. S. Court House, Kansas City, Mo.
18. H. D. HAYES
246 U. S. Courthouse Bldg.. Chicago, 111.
19. EMERY H. LEE
1025 New Federal Bldg.. Detroit. Mich.
20. WALTER L. DAVIS
518 Federal Bldg., Buffalo, N. Y.
21. JOHN H. HOMSY
Aloha Tower. Honolulu. T. H.
22. WILLIAM R. FOLEY
Box 2987,
San Juan. Puerto Rico.
MONITORING STATIONS
BENJAMIN E. WOLF
Grand Island. Nebr.
ACCOUNTING OFFICE
JACK E. BUCKLEY
45 Broadway, New York. N. Y.
IRL D. BALL
Allegan, Mich.
Chief, Technical Division
L. P. WHEELER
Chief, Docket Section
CHARLES W. WORTHY
Information Office
GEORGE O. GILLINGHAM
Director of Information
MARY O'LESON
Assistant to Director
Principal Attorneys
D. H. DEIBLER
FANNEY NEYMAN
WALTER D. HUMPHREY
J. FRED JOHNSON, JR.
RALPH L. WALKER
ROSEL H. HYDE
FRANK B. WARREN
ROBERT M. COOPER
P. W. SEWARD
DAVID D. LLOYD
THEODORE L. BARTLETT
JAMES D. CUNNINGHAM
BENEDICT P. COTTONE
Senior Attorneys
nathan h. david
james l. Mcdowell
marshall s. orr
Assistant Attorneys
ROBERT M. FENTON
IOHN E. WICKER
MARY ELIZABETH ERICKSON
VTOLET L. HALEY
PHILIP ELMAN
RICHARD C. O'HARE
ALLAN RUBIN
LEGAL STAFF
WILLIAM H. BAUER, Head Attorney
Senior Examiners
GEORGE H. HILL
TYLER BERRY
ROBERT L. IRWIN
Attorneys
ELIZABETH C. SMITH
ANNIE PERRY NEAL
BASIL P. COOPER
HUGH B. HUTCHISON
SIDNEY SPEAR
HARRY PLOTKIN
SEYMOUR KRIEGER
Associate Attorneys
MAX H. ARONSON
GEORGE M. HARRINGTON
HARRISON T. SLAUGHTER
JOHN A. HARTMAN, JR.
STEPHEN TUHY, JR.
EUGENE L. BURKE
MARCUS COHN
JAMES G. McCAIN
RUSSELL ROWELL
LESTER W. SPILLANE
JOHN H. LITZELMAN,
Assistant Legal Editor
Junior Attorneys
MAURICE WIHTON
MARGARET H. McMAHON
HAROLD E. MOTT
RUTH C. MARVICK
217
Federal Communications Commission
ENGINEERING STAFF
Senior International
C o mmunications Engineer
PHILIP F. SILING
Principal Engineers
R. D. JONES
MANFRED K. TOEPPEN
EDWIN LEE WHITE
GEORGE P. ADAIR
Senior Engineers
RAYMOND ASSERSON
A. T. JENKINS
IOHN A. WILLOUGHBY
MARION H. WOODWARD
WILLIAM N. KREBS
PAUL M. LION
Engineers
GEORGE J. DEMPSEY
RALPH L. CLARK
KENNETH A. NORTON
EDWARD W. ALLEN
Associate Engineers
JAMES P. BUCHANAN, JR.
L. C. QUAINTANCE
CLURE H. OWEN
BYRON J. SHIMEALL
HOWARD C. LOONEY
CHARLES WILLIAMS
WILLIAM C. BOESE
H. UNDERWOOD GRAHAM
LESLIE R. BRADY
GLEN E. NIELSEN
IVAN H. LOUCKS
ROBERT M. SILLIMAN
CYRIL M. BRAUN
JAMES E. BARR
ALBERT L. KREIS
JOHN G. PRESTON
ROSS BATEMAN
WILLIAM L. NORTH
H. E. BROYLES
MILBURNE O. SHARPE
Assistant Engineers
JOHN R. EVANS
CECIL G. HARRISON
Engineering Aides
JAMES F. SHEPHERD
DONALD C. KANODE (Assistant)
Engineer Draftsman
PAUL A. WARNER
ROBERT E. CARTER
ACCOUNTING STAFF
HUGO REYER
Assistant Chief Accountant
Assistants to Chief Accountant
RILEY A. GWYNN
HENRY M. LONG
Head, Field Division
MARK S. McCOY
Head, Broadcast Division
DE QUINCY V. SUTTON
Head Accountant
HENRY F. BUCHANAN
Principal Accountants
HARRY TENNYSON
EUGENE I. WAY
JAMES B. LOWELL
EDWARD C. HARTUNG
ROBERT E. STROMBERG
SECRETARIAL STAFF
ROBERT G. SEAKS Assistant to Chairman Fly
CHARLOTTA GALLAP
Asst. Secty. to Chairman Fly
EDWARD F. McKAY.. Secty. to Comm. Walker
HENRY M. BARRY Secty. to Comm. Case
MINNIE SPARKS. ..Asst. Secty. to Comm. Case
MARGARET L. PRESTON,
Secty. to Comm. Craven
MIRIAM K. EASTBURN,
Asst. Secty. to Comm. Craven
ABRAHAM MILLER Secty. to Comm. Payne
RUTH T. KOPPIALKY,
Asst. Secty. to Comm. Payne
'AMES R. MAUMENEE,
Secty. to Comm. Thompson
iTHEL COX MARDEN,
Asst. Secty. to Comm. Thompson
LAURA L. HOLLINGSWORTH,
Secty. to Mr. Slowie
ETHEL RICHARDSON... Secty. to Mr. Reynolds
RUTH RICHTER... Secty. to Chief, License Div.
MARY DONAHUE,
Sectv. to Genl. Counsel Dempsey
GRACE H. BRICKER,
Secty. to Asst. Genl. Counsel Porter
LOUISE L. DUNCAN,
Secty. to Asst. Genl. Counsel Kennedv
MARY ASAY,
Secty. to Asst. Genl. Counsel Rauh
MARY SPEIDEL Secty. to Chief Engr. Jett
HELVI MUSTAPARTA,
Secty. to Asst. Chief Engr. Ring
ROSE E. HAHLEN,
Secty. to Asst. Chief Engr. Cruse
EVA. E. HOCUTT,
Secty. to Asst. Chief Engr. Webster
LILLIAN M. CONLEY,
Secty. to Chief, International Division
ANNA BRENNAN, Secty. to Chief, Field Division
RUTH H. DRISCOLL,
Secty. to Chief, Technical Division
FRANCES GROOM. .Secty. to Chief Accountant
218
THE TECHRICRL
PROGRESS OF
RADIO IR 1940
By
A. D. Ring
Assistant Chief Engineer of
the FCC
and
R. L. Clark
Senior Engineer of the FCC
THE year 1940 is particularly signifi-
cant in the history of the broadcast-
ing art due to the several major advances
in technical phases of broadcasting and
their application to the service of the
public. In the standard broadcast service
the ratification by all parties of the North
American Regional Broadcasting Agree-
ment, which provides for an orderly allo-
cation of broadcast facilities between the
North American countries, was the most
important development. An increase in
the number of stations authorized from
814 on January 1 to 882 on December 31,
and a large increase in the number of
directional antennas utilized by standard
broadcast stations were the results of
extensive technical planning of great
importance to the industry. A high fre-
quency broadcast service (FM broadcast-
ing) which has been under development
for a number of years made its advent
as a service to the public employing wide
band frequency modulation. Television,
having been in the laboratory as the
major developmental problem of the in-
dustry for some time, emerged with prom-
ise of a limited service to the public. The
international broadcast service witnessed
the advent of new rules which required
increased transmitter power and the
use of efficient directional arrays to con-
centrate the available energy in the de-
sired direction and provide a more reli-
able service conveying American good
will and better understanding to other
portions of the world.
North American Regional Agreement
By far the most important develop-
ment to effect the standard broadcast
during 1940 was the ratification by Mex-
ico on March 29 of the North American
Regional Broadcasting Agreement, which
made the Treaty valid. This Treaty is
discussed in Mr. Gross' article, "A Re-
view of International Affairs — 1940," ap-
pearing in this RADIO ANNUAL. Al-
though the Treaty would have been prac-
tically impossible of conclusion without
the extensive use of directional arrays
to provide mutual protection to the ser-
vice of stations on shared channels, the
number of such antennas increased rap-
idly during 1940 for reasons largely in-
dependent of the Treaty. These direc-
tional arrays make it possible to provide
for a larger number of broadcast ser-
vices without undue interference with
existing services and in certain instances
to concentrate service in desired densely
populated areas. During the year the
Federal Communications Commission is-
sued 88 authorizations contemplating the
installation of directional antennas at
stations not so equipped previously, and
on December 31, 1940, of the 882 broad-
cast stations in operation or authorized
within the United States 186 were using
or constructing directional radiating
systems.
Last year there occurred the greatest
increase in the use of directional radiating
systems since the first such array was
installed in 1932. There was also a
greater increase in the number of stand-
ard broadcast stations than during any
vear since 1926.
New Standards of Good Engineering
Practice
The application of the modifications
in the Commission's rules and allocation
practices incorporated in the new rules
and the Standards of Good Engineering
Practice, which became effective August
1, 1939, was responsible to a considerable
extent for providing an increase in ser-
vice of regional and local stations by
permitting increases in night operating
power and by permitting additional sta-
tions to be assigned to regional and lo-
cal channels. The rules also provided for
the operation of unlimited time secondary
stations on certain of the clear channels.
As most of these stations serve concen-
trated urban populations, all of these
developments tended toward a greater
preponderance of primary service and a
larger choice of programs in the urban
areas.
The demand for facilities, particularly
in urban areas of the northeastern por-
219
Federal Communications Commission
tion of the United States, has exceeded
the supply of such facilities even though
an increase was provided by the change
in the rules. At the end of the year the
Commission had pending before it sev-
eral proposals which involve the opera-
tion of unlimited time secondary stations
on clear channels which were each re-
served by the rules for the exclusive
use of one high powered broadcast sta-
tion designed to provide secondary rural
service at night. Millions of isolated rural
and small community listeners remote
from primary broadcast service are de-
pendent for their broadcast service on
these secondary signals. These proposals
to duplicate the clear channels, all in-
volve a further concentration of primary
broadcast services in the urban areas, at
the expense of, in most cases, the pres-
ent service or future improvement of
service to the sparsely settled rural
areas. There was a significant trend
toward licensing of regional stations
(Class III-B) in small remote urban cen-
ters, but so far as rendering primary
service to all of the rural areas, the
merest dent was made in such areas.
This whole matter has been the subject
of extensive study and such documents
as the report of the committee of the
Commission which held hearings during
June, 1938, and the majority and minority
opinions of the Commission in connec-
tion with the application of Station
WHDH for unlimited time shed much
light upon the matter.
Technical Developments
Several other developments took place
in the technical phases of station opera-
tion, which, although not directly realized
by the listener, are well worth mention-
ing. Manufacturers further perfected
the low temperature quartz crystal for
automatic frequency control which will
enable stations to operate in better com-
pliance with the Commission's amended
requirement which requires that all trans-
mitters be able to maintain their assigned
frequency within plus or minus 20 cycles
after January 1, 1942, and that all new
equipment which was installed subse-
quent to January 1, 1940, shall be cap-
able of maintaining this tolerance. While
for years the frequency maintenance of
broadcast stations has been so good
that no station even changed position on
your dial (except due to defects in the
receiver), the new frequency reduces in-
terference that would otherwise result
between stations on the same channel.
Accompanying the improvements in auto-
matic frequency control were improved
frequency monitors for checking station
operating frequencies as required by the
rules. Inverse feed back or degenerative
feed back was applied to a greater ex-
tent to broadcast transmitting equipment
and it saw the first general application
to the speech amplifier equipment in
studios. The net result is an overall
improvement in frequency response and
a material reduction in audio harmonic
distortion. This all means better fidelity
of the program for those listeners who
have receiving sets that compare in fidel-
ity to the present transmitters.
A development of real importance to
the high powered stations which hereto-
fore employed one or more water cooled
tubes with the attendant service require-
ments of the water cooling system,
pumps, et cetera, was the perfection of
high powered air cooled transmitting
tubes.
A large number of stations employing
directional antennas have installed phase
monitors wThich enable operating person-
nel to maintain the adjustment of an ar-
ray with much greater accuracy than
was previously possible before the ad-
vent of these instruments. A general
improvement has been noted in the
technical efficiency of antennas accom-
plished through the installation of better
ground systems, higher antenna struc-
tures, and the trend toward narrow base
towers.
High Frequency Broadcast Service
The Commission recognized the util-
ity of a high frequency broadcast ser-
vice employing wide band frequency
modulation, and, as a result of a hearing-
held during March, 1940, adopted rules
establishing a high frequency broadcast
service which became effective June 22,
1940. These rules establish forty 200
kilocycle channels (five channels for non-
commercial educational stations) for a
high frequency broadcast service in the
band of 42,000 to 50,000 kilocycles. The
rules involve an entirely new technical
concept of the service of broadcast sta-
tions in that the service of all stations
in a particular community will be approx-
imately the same in so far as both signal
intensity and area to which service is
provided is concerned. The concept of
trade areas has been introduced in order
to tailor the service of the stations to a
center of the population and the area
tributary socially and economically to
that center of population. In other words,
the Commission is endeavoring to inte-
220
Federal Communications Commission
grate the service provided by high fre-
quency broadcast stations to fit the social
and economic spheres of influence of the
center of population in which the station
is to be located. The fact that the service
areas of all stations in a particular
center of population will be practically
co-extensive will eliminate from the ele-
ments of competition between such sta-
tions, many of the inequalities which
exist between stations in the standard
broadcast band by reason of large differ-
ences in coverage and signal intensity
caused by differences in power, propaga-
tion, interference, et cetera.
The rules, however, provide for three
general classes of high frequency broad-
cast stations to meet the requirements of
three types of areas. Twenty-two chan-
nels were reserved for stations serving
basic and limited trade areas with popu-
lations of more than 25,000 each. Six
channels are allocated to stations with
service areas containing less than 25,000
persons. Seven channels are allocated for
the third class stations proposing to
serve large rural areas of at least 15,000
square miles which cannot be conve-
niently provided with service by stations
in limited or basic trade areas and to
provide service under special circum-
stances to two or more limited or basic
trade areas. This class of station is
particularly effective where a high ele-
vation above the surrounding area is
available.
The technical requirements with re-
spect to the equipment to be used by
high frequency broadcast stations are
such that the fidelity of transmission and
potential reception, both as to distortion
and frequency range, are well beyond
the capabilities of any but the most ex-
pensive custom built broadcast receivers
(none now available on the open market)
to reproduce at the present time. Such
operation will permit of and encourage
the development and use of receiving
equipment capable of the best fidelity of
reproduction which the industry is cap-
able of producing. Due to the sky wave
propagation characteristics of the fre-
quencies utilized by the high frequency
broadcast stations, there will be no dif-
ference in the area which can be served
during daytime or nighttime hours such
as now exists with standard broadcast
stations.
The use of wide band frequency modu-
lation will permit of the operation of
stations with lesser mileage separations
than would be possible with amplitude
modulation. This means many stations
can be assigned the same channel.
Several manufacturers now make
transmitters for the high frequency
broadcast service which became available
during the year. Shortly before the
conclusion of the year the Commission
held a conference in Washington for the
purpose of standardizing the ratings and
characteristics of the transmitting equip-
ment for this new service.
On December 31, 1940, construction
permits had been issued for 25 high fre-
quency broadcast stations and the Com-
mission had approximately 50 additional
applications pending at the close of the
year. That is, during the year 1940 all
of the necessary steps from laboratory
development to actual delivery of pro-
grams of a new adjunct to the radio
service as an instrument of public bene-
fit was an accomplished fact. Thus, the
number of broadcast stations may be
increased substantially, but unfortunately
the service will not be principally to
large rural areas and all existing re-
ceiving sets must have an expensive
adaptor ($49.95 for a popular model)
added to obtain the new service.
Television
Television, long heralded as the next
important contribution of the radio in-
dustry to the technological society of
today, encountered rather a stormy year.
This problem child of broadcasting was
at its best during 1940! Although it was
much closer to being an established fact
as a service to the public at the close of
the year than on January 1, 1940, there
are still problems to be encountered. As
a result of extensive field tests made by
several of the radio groups which have
been engaged in the technical develop-
ment a television, a committee of the
Commission was appointed to investigate
the service and coordinate the results of
the field tests and the regulatory duty of
the Commission. Their report proposed
rules tentatively adopted by the Com-
mission on December 22, 1939, permitting
the introduction of a television broadcast
service to the public on a limited com-
mercial basis and providing for further
research and development. The develop-
ment would extend to both the technical
phases of the art and the very important
problems of program building. A hearing
on these rules was held in Washington
during January, 1940, and as a result
thereof the Commission adopted rules
providing for two classes of television
221
Federal Communications Commission
broadcast stations, one of which would
provide a program service for public con-
sumption with provision for the licensee
to be reimbursed (if there be a sponsor)
for program expenses by commercial
advertisers.
As a result of promotional activity in
receivers using certain standards which
the Commission believed to be detrimen-
tal to the future technical advances in
the television broadcast art, as well as
possible rapid obsolescence of receivers
purchased by the public, these rules were
set aside and a further hearing held on
April 8, 1940. This hearing developed a
detailed study of the question of engi-
neering standards and the effect of tele-
vision systems upon receivers, trans-
mitters, present acceptance of television,
obsolescence, and technical progress. The
Commission then adopted rules embody-
ing the principles arrived at pursuant
to the April hearing (abolished the two
classes of stations, eliminated limited
commercial operation, restricted pro-
gramming and intensified research on
standards). As a result of the require-
ments for intense research on standards,
the National Television Standards Com-
mittee was formed and charged with mak-
ing a detailed study of the problems of
a standard system of television trans-
mission which should be adopted for ser-
vice to the public. At the conclusion of
the year it was anticipated that the re-
port of this committee would be avail-
able during January 1941.
A significant development in the art
of television has been the intricate work
cf the National Television Standards
Committee. Also, a significant but com-
plicating angle has been added by the
development and demonstration by the
Columbia Broadcasting System of a prac-
tical color television system. This sys-
tem makes possible the reproduction
within the home of a color picture having
a very satisfactory range of colors
throughout the visible spectrum and pro-
viding what appears to be greater detail
in the reproduced picture than that pos-
sible with the conventional black and
white system employing shades of gray
to represent different colors and to pro-
vide contrast between obstacles being
televised. This apparent improvement is
possible without any accompanying in-
crease in the frequency band required
for the transmission of such pictures.
The problem of sufficient light with color
and the actual (but not apparent) loss
of detail in the 6 megacycle channel are
worthy of study. Certainly the value of
color in television must not be side-
tracked or lost.
In order to provide sufficient television
channels to partially satisfy the demand
for such facilities that was indicated at
the hearings and by the applications
filed with the Commission, it has been
necessary to utilize the 6 mc channels
above 160 mc. The limitation upon the
amount of radio frequency power which
could be generated by known methods
at these frequencies was such that there
was considerable hesitation on the part
of the industry in accepting these high
frequency television channels as being
of value at this time. Consequently, the
development during 1940 of transmitting
tubes which make possible the genera-
tion of radio frequency power in suffi-
cient amounts and with such efficiency
that television or other transmission is
possible outside of the laboratory is
another significant advance.
Other developments include portable
television pickup equipment carried in
suitcase size units, the development of a
new pickup tube having greater sensi-
tivity than any previously available, and
the electron microscope which is an off-
shoot of television development.
International Broadcast Service
International broadcast service during
1940 was affected mostly by technological
changes intended to improve the signals
provided by the stations in the foreign
countries to which the services are di-
rected. This improves the competitive
position of these signals as compared to
the services provided international broad-
cast stations in other countries. This
effort has been directed particularly to
the countries of South and Central Amer-
ica with which the United States is vi-
tally concerned in the creation of good
will from the standpoint of neighbor-
liness, commerce, and national defense.
The new rules require the use of not less
than 50 kilowatts power and directional
transmitting arrays to concentrate the
energy in the desired directions so as to
give the equivalent service of 500 kilo-
watts. This makes our stations in a
222
Federal Communications Commission
position to compete favorably (in many
cases better) in signal intensity than
other countries. In the promotion of
good will and understanding between the
countries of the Western Hemisphere
through the use of radio, the United
States relies upon international broad-
cast stations operated by private organi-
zations. These stations carry programs
originated expressly for the international
broadcast service or obtained from se-
lected programs from domestic service.
During the year an increased amount of
stress was placed by the operating groups
upon the preparation of unique programs
designed for general and wholesome
appeal to the listeners in the country to
which the signals were directed. The
manner in which the international broad-
cast service is conducted may have an
important bearing upon the friendly re-
lations between the American countries
in the future.
Relay Stations
The year 1940 saw an increase to over
500 in the number of relay broadcast
stations used for program pickup in the
absence of wire lines and for mobile use
to cover parades, athletic contests and
other special events which are unique
in their requirements. At the close of
the year there was considerable interest
in a new service employing frequency
modulation to provide a high fidelity
audio program link (to supersede wire
lines of less fidelity) between studio and
transmitter.
Facsimile
Interest which had been evidenced on
the part of the licensees of the number
of standard broadcast stations having
special experimental authorizations for
facsimile and the licensees of facsimile
broadcast stations appears to have waned
considerably and at the end of 1940 there
was little activity in connection with a
facsimile broadcast service to the public.
The rules governing the high frequency
broadcast service (FM) provide for the
multiplex facsimile signals with the high
frequency broadcast program providing
the maximum frequency swing of plus
and minus 75 kilocycles is maintained for
the audio signal. However, there ap-
peared to be certain technical prob-
lems with respect to this multiplex op-
eration, particularly as concerned with
the possibility of cross modulation (inter-
ference) between the facsimile and aural
programs in receivers designed to ac-
cept not more than a 150 kilocycle band
and without regard to the future multi-
plex facsimile. These matters will have
to be made the subject of laboratory and
field investigation before a solution of
this problem can be reached, but unless
this problem is properly taken care of
in the receiver design now, "it is later
than you think" for multiplex facsimile.
Developmental Broadcast Stations
The licensees of developmental broad-
cast stations continue to use them in con-
nection with the design of new equip-
ment and improvement of existing trans-
mitting equipment. One licensee of a
new developmental broadcasting station
is conducting experiments in connection
with a "polyphase" system of broadcast-
ing. This involves the use of a five
element array and modulation of the
signal is accomplished by placing the
carrier on the center element and side
bands on the four surrounding elements.
This system offers possible economies in
both equipment and power consumption,
particularly for powers well above 50
kilowatts.
For the first time developmental broad-
cast authorizations were issued to recog-
nized engineers for use in site surveys,
thus eliminating the requirement that the
broadcast licensee obtain special experi-
mental authorization to conduct site sur-
veys and permitting site surveys where
necessity requires prior to the granting
of an authorization for a standard broad-
cast station.
Our prediction is that 1941 will be a
continuation of 1940 without abatement
as to continued technical progress in
broadcasting.
• •
223
BROADCAST APPLICATION
PROCEDURE
A summary of the procedure in applying for a station in the broadcast
services as followed by the Federal Communications Commission
Any person, firm, corporation, educa-
tional, or other group legally qualified
may apply to the Federal Communica-
tions Commission for radio-broadcast fa-
cilities in any locality. Formal applica-
tion for a standard broadcast station
construction permit is submitted in
duplicate direct to the Commission on
Form 301, which is obtainable on request.
Applicants for FM (frequency modula-
tion) stations use Form 319, which ap-
plies to high-frequency broadcast sta-
tions.
Time Requirements
Each construction permit must specify
a maximum of 60 days from date of
grant thereof as the time within which
construction of the station shall begin,
and a maximum of 6 months thereafter
as the time within which construction
shall be completed and the station ready
for operation, unless otherwise deter-
mined by the Commission upon proper
showing in any particular case.
The time required for an application
for a new broadcast station to go through
the necessary routine varies with individ-
ual cases. In the case of a purely local
station, where no interference is involved,
the time can be as short as 4 to 6 weeks,
providing that the application is accu-
rately and completely filled out and all
the required exhibits are appended. How-
ever, where interference and formal ob-
jection by other stations enter, a longer
time is necessary.
Where the Commission, upon examina-
tion of a particular application, is un-
able to reach determination that a grant
will serve the public interest, the case
is designated for formal hearing upon
specific issues, and all persons having an
interest in the matter are given oppor-
tunity to be heard. Under present pro-
cedure, after a hearing has been held the
parties are permitted 20 days in which
to file supporting statements. The
Commission then issues its Proposed
Findings of Fact and Conclusions, and
the parties are allowed 20 days there-
after to file exceptions and to request
oral arguments before final decision is
rendered. In the event that no excep-
tions or requests for oral argument are
received, the Commission issues an order
adopting and making effective its pro-
posed decision. This is the final determi-
nation unless there is litigation.
Equipment Tests
Upon completion of construction of a
radio station the permittee is authorized
to test the equipment for a period not
to exceed 10 days. The inspector in
charge of the district in which the station
is located, as well as the Commission, are
notified 2 days in advance of the begin-
ning of equipment tests. When construc-
tion and equipment tests are completed,
and after application for regular sta-
tion operating license has been filed with
the Commission (Form 302 for standard
broadcast and Form 320 for high fre-
quency broadcast) the permittee is au-
thorized to conduct service or program
tests for a period not to exceed 30 days,
again advising the Commission and in-
spector in charge 2 days in advance of
the beginning of such tests.
Broadcast stations are licensed for a
period of 1 year. Requests for renewal
of license are made on special forms.
The approximate cost of constructing
a 100-watt standard broadcast station
(the minimum power capable of render-
ing appreciable public service) is,
roughly, between $5,000 and $8,500. High
frequency (FM) stations cost somewhat
Public Interest Requirements
In the public interest, the Commission
does not license stations to broadcast re-
cordings exclusively.
Broadcast station licenses are denied
corporations "of which any officer or
director is an alien or of which more than
one-fifth of the capital stock is owned
of record or voted by aliens or their rep-
resentatives."
The Commission exacts no fee or other
charge in connection with radio licensing.
Unlike telephone and telegraph, a radio-
broadcast station is not deemed a com-
mon carrier under the Communications
Act. No standard tariffs apply. While
certain specific prohibitions are imposed
by the Act, the Commission is given no
general censorship powers over broadcast
programs.
224
ADMINISTRATIVE
PROCEDURE OF F.C.C
A summary of the administrative procedure of the Federal
Communication Commission reviewing its duties and activities,
the administrative setup, departments and their functions.
Commission
The Federal Communications Commis-
sion is composed of seven Commission-
ers appointed by the President, subject to
Senate advice and confirmation. The
President also designates the Chairman.
The normal term of a Commissioner is
seven years. A Commissioner is not
permitted to engage in any other busi-
ness during such tenure. Under terms of
the creative act, "not more than four
Commissioners shall be members of the
same political party."
The Commission functions as a unit in
administrative matters. It retains direct
supervision of all activities but delegates
certain routine responsibilities. Com-
mittees, consisting usually of three mem-
bers, have made special studies and
supervised particular undertakings. A
case in point was the report last June
by such a committee which investigated
chain broadcasting methods. As a result
of two years of inquiry, this committee
rendered a 13,000-page report. The
latter was based upon more than 10,000
pages of testimony and nearly 800 ex-
hibits, obtained largely through hear-
ings which continued for 73 days.
The Commission normally holds at
least two en banc meetings each week.
On Tuesdays it acts on various matters
relating to radio, and telegraph and tele-
phone. At such time the Commission
considers —
Applications for construction permits
for new stations or modifications of
existing construction permits or li-
censes involving changes in frequency,
power, transmitter and studio sites, or
change in name of licensee.
Applications for voluntary or invol-
untary control of company or corpo-
ration holding license.
Petitions for rehearing.
Dismissal of applications.
Retiring of applications to closed
files.
Adoption of new rules or amend-
ments to existing rules.
Suspension of amateur or operator
licenses.
Authority to supplement existing fa-
cilities or telephone or telegraph
companies.
Extension of temporary authority to
common carriers to communicate with
foreign countries.
Other common carrier matters, such
as investigation and suspension of
tariffs.
Admissions to practice.
On Wednesdays the Commission acts
on docket cases, that is to say, cases
which have been accorded public hear-
ings. Where the Commission, upon ex-
amination of a particular broadcast
application, is unable to determine that
a grrnt will serve the public interest,
the case is designated for formal hear-
ing upon specific issues, and all persons
interested are given opportunity to be
heard. After a hearing has been held,
"Proposed Findings of Fact and Conclu-
sions" are issued by the Commission.
The parties are allowed additional time
in which to file exceptions and to request
oral argument before final decision is
made. If no exceptions or requests for
oral argument are received, the Commis-
sion generally issues an order adopting
and making effective its proposed de-
cision. If exceptions are filed, the Com-
mission may, after oral argument, affirm,
225
* Federal Communications Commission * * *
modify, or reverse the proposed findings.
This is the final determination unless
there is a petition for rehearing or un-
less there is litigation.
Special Commission Board
Increased duties have caused the Com-
mission to abandon its former practice of
dispensing with en banc meetings for a
month in summer. During vacation and
at any time when a quorum of the Com-
mission is not present the Commission
continues to function under Administra-
tive Order No. 3, effective last July,
which contains these provisions:
"Whenever the Chairman or Acting
Chairman of the Commission shall deter-
mine a quorum of the Commission is
not present, he is authorized to place the
following provisions in effect for the pe-
riod during which a quorum of the Com-
mission is not present:
"(1) There is hereby assigned and
referred to a Board consisting of all
members of the Commision present
and able to act, all work, business, or
functions of the Federal Communica-
tions Commission arising under the
Communications Act of 1934, as
amended, except that portion of the
work, business, or functions of the Fed-
eral Communications Commission as-
signed and referred to the respective
Boards and individual Commissioners
as provided in Administrative Order
No. 2, as amended; Provided, however,
that this authority shall not extend to
investigations instituted upon the Com-
mission's own motion or, without con-
sent of the parties thereto, to contested
proceedings involving the taking of
testimony at public hearings, or to in-
vestigations specifically required by
the Communications Act of 1934, as
amended.
"(2) The Board created by sub-
paragraph (1) acting by a majority
thereof, shall have power and authority
to hear and determine, order, certify,
report, or otherwise act as to any of
said work, business, or functions so
assigned or referred to it, and in re-
spect thereof shall have all the juris-
diction and powers conferred by law
upon the Commission, and be subject
to the same duties and obligations.
Any order, decision, or report made or
other action taken by said Board in
respect to any matters so assigned or
referred shall have the same force and
effect, and may be made, evidence and
enforced in the same manner as if
made, or taken by the Commission.
"(3) Any party affected by any
order, decision or report of said Board
may file a petition for rehearing by
the Commission, as provided by Section
1.271 of the Commission's Rules of
Practice and Procedure, and every such
petition shall be passed upon by the
Commission."
Commissioners
In addition to en banc meetings, the
Commissioners individually preside at
particular hearings when designated to
do so by the Commission. Each month
the Commissioners, in rotation, are allo-
cated other specific duties. These assign-
ments are changed, thus permitting each
Commissioner to be directly informed on
various phases of Commission activity,
at the same time conserving the principal
portion of each Commissioner's time for
consideration of matters involved in ac-
tion by the Commission as a whole. In
any month one Commissioner will act
upon applications for requests for special
temporary broadcast authorizations. An-
other will consider motions or petitions
in cases designated for formal hearing,
final disposition of which is, of course,
reserved for the Commission as such.
Such authorization is covered by the
following part of Administrative Order
No. 2, which went into effect last year:
"A Commissioner, to be named by sub-
sequent supplements to this Order, is
hereby designated to hear and determine,
order, certify, report or otherwise act
upon:
(a) except as otherwise ordered by
the Commission, all motions, petitions
or matters in cases designated for for-
mal hearing, including motions for
further hearing, excepting motions
and petitions requesting final disposi-
tion of a case on its merits, those
having the nature of an appeal to
the Commission, and those requesting
change or modification of a final order
made by the Commission; provided,
however, that such matters shall be
handled in accordance with the pro-
visions of Sections 1.251 to 1.256, in-
clusive, of the Commission's Rules of
Practice and Procedure; provided fur-
ther that when one or more members
of the Commission have been desig-
nated to preside at a hearing such
226
• • • Federal Communications Commission • • •
Commissioner or Commissioners shall
be authorized and empowered to fix
the time and place such hearing shall
be held; and such motions, petitions,
or matters arising in connection with
such hearing shall be handled by the
Commissioner or Commissioners desig-
nated to preside, subject to the pro-
visions of Sections 1.232, 1.252, 1.254,
1.255, and 1.256 of the Rules of Prac-
tice and Procedure; provided further
that in the absence of the individual
Commissioner designated to preside at
a hearing, or his inability to act or
pass upon such preliminary matters,
they shall be referred to the presiding
officer of the Motions Docket.
(b) the designation pursuant to the
provisions of Sections 1.231 to 1.232 of
the Commission's Rules of Practice
and Procedure of officers, other than
Commissioners, to preside at hearings.
"Any party affected by any order,
decision, or report of any individual,
board, or individual Commissioner, to
whom authority is delegated under the
provisions hereof, may file a petition
for rehearing, as provided by Section
1.271 of the Commission's Rules of Prac-
tice and Procedure, before the Commis-
sion, and every such petition shall be
passed upon by the Commission."
Departments
In considering all types of cases the
Commission is aided by recommendations
of its technical and administrative units.
The staff consists of four departments:
The Law Department handles litiga-
tion and the legal aspects of licensing,
regulation, and general administration,
including legislation, rule-making and in-
ternational matters, and conduct of in-
vestigations.
The Engineering Department attends
to the engineering phases of the vari-
ous services, and their regulation, super-
vises the field staff, participates in inter-
national and governmental conferences,
and conducts technical research.
The Accounting, Statistical, and Tariff
Department looks after accounting regu-
lation, tariff analysis and rate regulation,
and compiles statistics pertaining to these
and other Commission functions.
The Secretary's Office has charge of
matters of internal administration, han-
dles the issuance of licenses, maintains
records, and is responsible for supply-
ing official copies of the Commission's
order and decisions.
Rules Committee
The heads of these departments meet
regularly, on Thursdays, as a Committee
on Rules to consider proposals for new
or revised rules and regulations, or
changes in administrative procedure.
This Committee can initiate such study
or make comment or recommendation
upon matters referred to it by the Com-
mission. The Committee on Rules has
functioned actively since 1937, and has
done much to coordinate administrative
procedure.
Administrative Board
In 1940 Commission work was further
expedited by creation of an Administra-
tive Board, consisting of the General
Counsel, Chief Engineer, Chief Account-
ant, and Secretary. This board is au-
thorized to pass upon routine detail in
accordance with rules and policies pre-
viously established by the Commission.
Administrative Order No. 2, as revised
last July, gives the Administrative
Board authority to "determine, order,
certify, report or otherwise act upon" the
following matters:
"(a) All applications for the Coastal,
Marine Relay, Aviation, Emergency
and Miscellaneous services, except
those falling under paragraphs
(1), (2), and (3) of this Order;
"(b) Upon all radio matters of every
character (except broadcast, and
cases falling under paragraphs (1),
(2) and (3) of this Order) within
the Territory of Alaska;
"(c) Upon all applications for experi-
mental authorizations except: Class
II experimental stations to author-
ize experimentation directed toward
the establishment of new services;
"(d) Upon all broadcast service appli-
cations as follows: for licenses fol-
lowing construction which comply
with the construction permit; ap-
plications for construction permit
and modification of construction
permit involving only a change in
equipment; applications for exten-
sions of time within which to com-
mence and complete construction;
applications to install frequency
control equipment; applications re-
lating to auxiliary equipment; ap-
227
• • • Federal Communications Commission • * *
plications for authority to deter-
mine operating power of broadcast
stations by direct measurement of
antenna power; applications for
modification of licenses involving
only change of the name of the
licensee, where the ownership or
control is not affected; applications
for construction permit or modifi-
cation of license involving reloca-
tion locally of a studio, control
point or transmitter site not in-
volving any substantial change in
service area; applications for relay
broadcast stations; and requests for
authorization to rebroadcast under
the provisions of Section 3.94 of the
Rules and Regulations;
"(e) Upon all applications or requests
for special temporary authorization
other than those falling under para-
graphs (1), (2), (3) or (5) of this
Order;
"(f) All applications or requests for
emergency and renewal exemptions
from the provisions of Section 352
(b) of the Act;
"(g) Upon all uncontested proceedings
involved in:
(1) the issuance of certificates of
convenience and necessity and
the authorization of temporary
or emergency wire service, as
provided in Section 214 of the
Act;
(2) Applications for existing li-
censees for instruments of au-
thorization for the Fixed Public
or Fixed Public Press radio
services, except applications
involving (1) new points of
communication, (2) changes in
transmitter location other than
local in character, (3) assign-
ment of additional frequencies,
or (4) involving change of pol-
icy by the Commission, or the
establishment of a new type of
service;
"(h) Upon requests for inspection of
records under provisions of Section
1.5(c) of the Commission's Rules of
Practice and Procedure."
Actions taken by the board are reported
in writing each week to the Commission
at its regular meeting. Applications or
requests for special temporary standard
broadcast authorizations are referred to
the board for recommendation and refer-
ence to a Commissioner designated to act
in such matters.
The same order which created this
board (Administrative Order No. 2) fur-
ther speeded procedure by allowing the
Secretary, Chief Engineer, and Chief
Accountant to handle specific matters.
Its particular provisions with respect to
these officials follow:
Secretary
"The Secretary of the Commission is
hereby designated to determine, order,
certify, report or otherwise act, upon:
(a) all applications for operator li-
censes or renewals thereof; and
(b) all applications for amateur and
ship stations or renewals thereof;
and
(c) all applications for aircraft station
licenses or renewals thereof where
the applicant is or has been the
holder of a station license within
the preceding year;
"The Secretary of the Commission is
hereby designated to enter the appro-
priate final order of the Commission in
all cases involving applications for radio
station authorizations in which proposed
findings and conclusions of the Com-
mission have been issued pursuant to
the provisions of Section 1.231 of the
Commission's Rules of Practice and Pro-
cedure and in which no exceptions have
been filed within the time prescribed in
said section."
Chief Engineer
"The Chief Engineer of the Commis-
sion is hereby designated to determine
and act upon all applications and re-
quests and to make appropriate order in
letter form for the signature of the Sec-
retary of the Commission in the following
matters :
(a) temporary operation without
specified items of equipment, or
with temporary, substitute or aux-
iliary equipment;
(1) operation without an approved
frequency monitor;
(2) operation without an ap-
proved modulation monitor;
(3) operation without thermo-
meter in automatic tempera-
ture control chamber;
(4) operation without antenna
ammeter, plate voltmeter or
plate ammeter;
(5) operation with substitute am-
meter, plate voltmeter or plate
ammeter;
(6) operation without temporary
antenna system;
228
• • • Federal Communications Commission
(7) operation with auxiliary
transmitter as main trans-
mitter ;
(b) operation with new or modified
equipment pending repair of ex-
isting equipment, or pending re-
ceipt and action upon a formal
application;
(c) where formal application is not
required, application for new or
modified equipment or antenna
system;
(d) change of specifications for paint-
ing and lighting antenna towers
where formal application is not
required;
(e) operation to determine power by
direct method during program
test period;
(f) relocation of transmitter in same
building;
(g) operation with reduced power or
time under Sections 3.57 and 3.71;
(h) approval of types of equipment as
to compliance with outstanding
rules and standards;
(i) all authorizations for equipment
and program tests, or extensions
thereof, where it appears that
compliance has been had with the
terms of the construction permit;
(j) denial of requests for equipment
and program tests where specifica-
tions of construction permit have
not been met;
(k) withdrawal of authorizations for
equipment and program tests
where subsequent to the issuance
of the original authorizations it
appears that the terms of the con-
struction permit have not been
met;
(1) extensions of time within which to
comply with technical require-
ments specified in authorizations,
orders and rules or releases of the
Commission;
(m) representations of compliance
with technical requirements spe-
cified in authorizations, orders,
rules or releases (except formal
applications);
(n) operation with licensed, new or
modified equipment at a tempo-
rary location with a temporary
antenna system in case of an
emergency when, due to causes
beyond the control of the licensee,
it becomes impossible to continue
operating at the licensed location;
(o) all authorizations for special op-
eration , necessary to facilitate
equipment, program and service
tests or to comply with technical
requirements specified in authori-
zations, orders, rules or releases."
Chief Accountant
"The Chief Accountant of the Com-
mission is hereby designated to deter-
mine, order, certify, report or otherwise
act upon:
(a) administration, interpretation and
application of regulations prom-
ulgated by the Commission pur-
suant to Section 220 of the Act,
relating to accounts, records, and
memoranda to be kept by carriers
subject to the jurisdiction of the
Commission;
(b) applications for extensions of time
in which to file annual, monthly,
and special reports required by
the Commission pursuant to Sec-
tion 219 of the Act;
(c) administration, interpretation and
application of orders or rules of
practice and procedure promul-
gated by the Commission relating
to financial and statistical data
of standard broadcast stations and
broadcast networks or chains, in-
cluding applications for exten-
sions of time in which to file finan-
cial and statistical statements and
reports.
(d) all matters arising in connection
with the administration of tariff
regulations promulgated by the
Commission pursuant to Section
203 of the Act, and in connection
with the administration of this
section in so far as it relates to
the modification of requirements
thereof or made pursuant thereto,
as authorized in particular in-
stances by subsection (b) thereof,
and to the rejection of tariffs as
authorized by subsection (d) there-
of;
and, where appropriate in carrying out
the foregoing, to make orders in letter
form for the signature of the Secretary
of the Commission."
Procedure
The procedure under which hearings
are conducted and the administrative and
adjudicative processes leading up to final
decisions have been revised in the inter-
ests of public convenience as well as
smoother Commission functioning. From
the standpoint of internal administration,
229
Federal Communications Commission • • •
these changes have vastly simplified and
expedited the decision process. This
speeding* up has not been at the sacrifice
of complete and deliberate consideration
of every element of the various type of
proceedings the Commission is called up-
on to decide. On the contrary, the stand-
ards of "fair play" in reaching adminis-
trative determinations, as laid down by
the courts, have been fully met.
Some of the outstanding practice and
procedure changes may be mentioned
briefly. The Communications Act re-
quires that the Commission grant radio
authorizations without hearing if it is
able to determine from the information
before it that the authorization would
serve public interest, convenience and
necessity. Formerly such grants were
made, in broadcast cases, subject to the
right of interested parties to file pro-
tests within a 30-day period. The pre-
vious policy had been to require the hold-
ing of hearings in virtually all such
cases, which frequently involved need-
less expense to the parties without dis-
closing information of a substantial char-
acter not already known to the Commis-
sion. Under present practice, when the
Commission is satisfied from the infor-
mation before it that a grant is war-
ranted, it proceeds to authorize the issu-
ance of the license, which grant is final
rather than conditional in its terms. The
rules fully protect the interests of per-
sons other than the applicant by provid-
ing for the filing of petitions for recon-
sideration within a 20 day period.
Formerly it was the practice of the
Commission to include in the issues upon
which hearings were to be held, not only
those matters on which the Commission
entertained doubt, but issues which re-
quired affirmative proof of all items con-
tained in the applications. As a result
the task of preparation for hearings was
rendered extremely burdensome, hear-
ings were unnecessarily prolonged by
the applicant's tedious proof of many
facts not really in controversy. The Com-
mission now undertakes the burden of
determining and specifying limited is-
sues in hearing cases, which are actually
controversial in character and on which
the results of the hearing must turn.
In yet another direction, the Commis-
sion has improved its practice in con-
nection with the issues involved in hear-
ings. It frequently happens that there
are any one of several grounds on which
it appears from initial examination of
the application that a denial must result.
Some of these grounds would necessarily
result in the introduction of a great deal
of testimony and documentary evidence
if included among the issues to be heard.
In order to save time and money, both
for the applicant and the Commission,
effort is now made to eliminate issues
which would unnecessarily complicate
the hearing.
Under its former rules the Commission
permitted any party to intervene if his
petition disclosed a "substantial interest
in the subject matter." Furthermore, the
Commission designated as parties to its
hearings those persons shown by its rec-
ords to have some potential interest,
whether or not such persons were known
to have an intention to appear. The ef-
fects of the complete freedom of inter-
vention and of the automatic inclusion of
various persons as parties to the pro-
ceeding were the unnecessarily prolonged
discussion of non-controversial issues and
the unnecessary multiplication and ac-
cumulation of evidence on relevant is-
sues, due to the cross examination to
which witnesses were subjected by the
various parties. The Commission's rules
now require all parties who desire to
appear in opposition to an application to
file petitions to intervene, by means of
which their interests may be tested, and
parties are required to make a showing
that the requested intervention will be
in the public interest. The Commission
also makes provision for the filing and
consideration by any of the parties of
motions for enlargement of the issues, a
further safeguard for the protection of
interests of applicants and other parties.
Motions Docket
In 1939 the Commission made provision
or the holding of oral argument on all
interlocutory motions, pleadings and mat-
ters of procedure which arise in cases
pending before it. Previously, these mo-
tions were disposed of by the Commission
without opportunity for argument, and
thus without a full opportunity for par-
ties in interest who might wish to op-
pose the relief sought to make a contest
and have an adjudication based on a full
showing of the nature of their interests.
These interlocutory matters are now
placed on a Motions Docket presided over
by an individual Commissioner, which is
called Friday of each week. Provision
has also been made for the disposition
in chambers of emergency motions, after
proper notice to all parties.
230
F.C.C. REGULATIONS REGARDING
BROADCASTING APPLICATIONS
As of January 7, 7947
PLACE of filing ; number of copies. Each
application for construction permit or
station license, and all papers incorpo-
rated therein and made a part thereof,
with respect to the number of copies
and place of filing, shall be submitted as
follows:
Two copies direct to Washington, D. C.
Contents. Each application shall be
specific with regard to frequency or fre-
quencies, power, hours of operation,
equipment, location of the station, and
other information required by the ap-
plication forms. An application for
broadcast facilities in the band 550 kilo-
cycles to 1600 kilocycles shall be limited
to one specific frequency. An applica-
tion for radio station construction permit
or license requesting alternate facilities
will not be accepted.
Full disclosures. Each application shall
contain full and complete disclosures
with regard to the real party or parties
in interest, and their legal, technical,
financial and other qualifications, and as
to all matters and things required to be
disclosed by the application forms.
Additional statements. In addition the
Commission may require an applicant to
submit such documents and written state-
ments of fact, under oath, as in its judg-
ment may be necessary.
Installation or removal of apparatus.
Applications for construction permit or
modification thereof, involving removal of
existing transmitting apparatus and /or
installation of new transmitting appa-
ratus, shall be filed at least sixty days
prior to the contemplated removal and/or
installation.
Extension of time for construction. Any
application for extension of time within
which to commence and/or complete con-
struction of a station shall be filed at
least thirty days prior to the expiration
date of such permit: Provided, however,
That any such application filed within
less than thirty days may be accepted
upon satisfactory snowing to the Com-
mission of sufficient reasons for the delay
in filing such application. No applica-
tion for reinstatement of a permit al-
ready forfeited will be granted, except
upon a satisfactory showing to the Com-
mission of sufficient reasons for the delay
in filing such application.
License following construction permit.
In all cases where a construction permit
is required by Section 319 of the Act
for the construction of a station, the
application for station license (or for
station license or modification thereof, if
for station other than broadcast) shall
be filed by permittee prior to service or
program tests.
Where construction permit not required.
Each application for new license, except
amateur, where a construction permit is
not a prerequisite thereto, shall be filed
at least sixty days prior to the contem-
plated operation of the station : Provided,
however, That in emergency and for good
cause shown, the Commission may waive
the requirements of this rule.
Modification of license. An application
for modification of license, except ama-
teur, and except as otherwise provided
by these rules, may be filed for change
in frequency, change in operating power
where no construction is necessary,
change in hours of operation, and for
change in name of licensee where no
change in ownership or control is in-
volved. In case of a broadcast station,
an application for modification of license
may be filed for change in location of
main studio. In case of all stations
other than broadcast, an application for
modification of license may be filed for
change in points of communication,
change in nature of authorized service,
and to cover an outstanding construction
permit where the station is already li-
censed. Except when filed to cover con-
struction permit, each application for
modification of license shall be filed at
least sixty days prior to the contemplated
modification of license; Provided, how-
ever, that in emergencies and for good
cause shown, the requirements hereof
may be waived in so far as time for filing
is concerned.
Renewal of license. Unless otherwise
directed by the Commission, each appli-
cation for renewal of license shall be filed
at least sixty days prior to the expira-
tion date of the license sought to be re-
231
• • Federal Communications Commission • • •
newed. No application for renewal of
license of a standard broadcast station
will be considered unless there is on
file with the Commission, the balance
sheet and income statement currently re-
quired by the rules of practice and pro-
cedure of the Commission, reference to
which by date and file number shall be
included in the application.
Financial statements. Each licensee of
a standard broadcast station shall file
with the Commission on or before March
1 of each year on Forms 705 and 706, or
such other forms as may be prescribed
by the Commission, a balance sheet show-
ing the financial condition of a licensee
as of December 31 of the preceding year
and an income statement for the preced-
ing calendar year. Each such form shall
be subscribed and verified by: (1) the
parties or party filing the statement; (2)
in the case of a corporation, an officer of
the corporation. (An attorney for either
is allowed with sufficient reason.)
Filing directed by Commission. When-
ever the Commission regards an applica-
tion for a renewal of license as essential
to the proper conduct of a hearing or
investigation, and specifically directs that
it be filed by a certain date, such appli-
cation shall be filed within the time thus
specified. If the licensee fails to file such
application within the prescribed time,
the hearing or investigation shall pro-
ceed as if such renewal application had
been received.
Temporary extension of station licenses.
Where there is pending before the Com-
mission any application, investigation, or
proceeding which, after hearing might
lead to or make necessary the modifica-
tion of, revocation of, or the refusal to
renew an existing license, the Commis-
sion may, in its discretion, grant a tem-
porary extension of such license; Pro-
vided, however, That no such temporary
extension shall be construed as a finding
by the Commission that the operation of
any radio station thereunder will serve
public interest, convenience, and neces-
sity beyond the express terms of such
temporary extension of license; And pro-
vided further, That such temporary ex-
tension of license will in no wise affect or
limit the action of the Commission with
respect to any pending application or
proceeding.
assignment of a construction permit or
license, or for consent to transfer of
control of a corporation holding a con-
struction permit or license, shall be filed
with the Commission at least sixty days
prior to the contemplated effective date
of assignment or transfer of control. If
the assignment or transfer is voluntary,
the appropriate application shall be fully
executed by all parties and, if involun-
tary, by assignee or transferee only.
(b) Broadcast. With each such appli-
cation, involving any standard broadcast
station construction permit or license,
there shall be submitted under oath or
affirmation all information required to be
disclosed by the application forms pre-
scribed by the Commission, together with
such other information under oath or
affirmation as the Commission may re-
quire.
(c) Other than broadcast. In all
classes of applications for consent to as-
signment of construction permit or
license or for consent to transfer of con-
trol of a corporation holding a construc-
tion permit or license, other than those
prescribed in paragraph (b), the Com-
mission may require the furnishing of
such information as in its discretion is
deemed necessary.
Special temporary authorizations, (a)
Special temporary authority may be
granted for the operation of a station for
a limited time, or in a manner and to an
extent or for service other or beyond
that authorized in an existing license
upon proper application therefor; Pro-
vided, however, That no such request will
be considered unless:
1. It is received by the Commission at
least ten days previous to the date of pro-
posed operation : Provided, however, That
any such request received within less than
ten days may be accepted upon due show-
ing of sufficient reasons for the delay in
submitting such request.
2. Full particulars as to the purpose
for which the request is made are stated.
(b) If the request is for operation of
a standard broadcast station, the follow-
ing additional requirements shall apply:
1. No such authority may be granted
to a person other than the licensee of an
existing standard broadcast station.
Assignment or transfer of control, (a) 2. The request shall be limited to a
General. An application for consent to definite or temporary period or periods
232
• • • Federal Communications Commission • • •
for the transmission of programs or
events which are not recurrent, and ap-
proval thereof will not be granted for a
period in excess of thirty days.
3. The request shall show that it has
been seasonably submitted to other sta-
tions whose operations may be affected
(to be determined as indicated below),
and the date on which such request was
so submitted, which such stations shall
submit direct to the Commission waiver
of objection to the granting thereof or a
statement of the nature of any objections
that such stations may desire to inter-
pose:
4. If the request is for operation upon
a clear channel, showing required above
shall be made with respect to the Class I
station or stations on the channel.
5. If the request is made by time shar-
ing station, the showing required above
shall be made with respect to the station
or stations with which time is shared;
6. In any case, the showing required
above must be made with respect to any
station on the same or adjacent channels
when any such station is located within
the interference range of the station
making the request to be determined by
the "Standards of Good Engineering
Practice Concerning Standard Broadcast
Stations."
7. Waiver of objections, or statement
of objections, when furnished under this
rule, shall be forwarded direct to the
Commission by the responding station,
and in the case of waiver shall show
whether the waiver covers simultaneous
operation or whether the station is giv-
ing up the time sought by the applicant.
Where it appears that the proposed oper-
ation has been seasonably submitted to
the station or stations referred to in
sub-paragraphs (4), (5), and (6), above,
and no reply has been received, it will be
considered that such stations have waived
any objections to the granting of the re-
quest.
Special Service Authorizations. Special
Service Authority may be issued to the
licensee of a standard broadcast station
for a service other or beyond that author-
ized in its existing license for a period
not exceeding that of its existing license
upon proper application therefor; and
satisfactory showing in regard to the fol-
lowing, among others:
(a) That the requested operation may
not be granted on a regular basis under
the existing rules governing the opera-
tion of standard broadcast stations;
(b) That experimental operation is not
involved as provided for by Part 3, Sec-
tion 3.22, of the Rules and Regulations:
(c) That public interest, convenience,
and necessity will be served by granting
the authorization requested.
Inconsistent or conflicting applications.
When an applicant has an application
pending and undecided, no other incon-
sistent or conflicting application filed by
the same applicant, his successor or as-
signee, or on behalf or for the benefit of
said applicant, will be accepted for con-
sideration.
Multiple applications; broadcast ser-
vice. In the broadcast service, while there
is one application for new or additional
facilities pending for a standard, inter-
national, television, facsimile, high fre-
quency or experimental broadcast sta-
tion, the Commission will not consider
another application for new or additional
facilities for a station of the same class
(as given above) to serve in whole or in
part the same area, by the same appli-
cant or by his successor or assignee, or on
behalf or for the benefit of the original
parties in interest. Two such applications
may not be filed simultaneously.
Repetitious applications, (a) Broad-
cast services. In the broadcast service,
where an applicant has been afforded an
opportunity to be heard with respect to
a particular application for a new stand-
ard, international, television, facsimile,
high frequency, or developmental broad-
cast station, or for an extension or en-
largement of existing service or facili-
ties, and the Commission has, after hear-
ing or default, denied the application or
dismissed it with prejudice, the Commis-
sion will not consider another applica-
tion for a station of the same class (as
given above) to serve in whole or in part
the same area, by the same applicant
or his successor or assignee, or on behalf
of or for the benefit of the original par-
ties in interest, until after the lapse of
twelve months from the effective date of
the Commission's order.
(b) Other radio services. In any other
radio service, where an applicant has
been afforded an opportunity to be heard
with respect to a particular application
for a new station, or for an extension
or enlargement of service or facilities,
233
* * * Federal Communications Commission * * *
and the Commission has, after hearing
or default, denied the application or dis-
missed it with prejudice, the Commission
will not consider a like application in-
volving service of the same kind to the
same area by the same applicant, or by
his successor or assignee, or on behalf
of or for the benefit of the original par-
ties in interest, until after the lapse of
twelve months from the effective date of
the Commission's order: Provided, how-
ever, That the Commission may waive
the requirements of this rule in situations
effecting safety of life or property.
Pending appeals. Where an appeal has
been taken from the action of the Com-
mission in denying a particular applicant
another application for the same class of
broadcast station and for the same area,
in whole or in part, filed by the same ap-
plicant or by his successor or assignee, or
on behalf or for the benefit of the original
parties in interest, will not be considered
until the final disposition of such appeal.
Action on Applications
Partial grants. Where any application
is granted in part, or with any privileges,
terms, or conditions other than those re-
quested, without a hearing thereon, the
action of the Commission shall be consid-
ered as granting such application unless
the applicant shall, within twenty days
from the date on which public announce-
ment of such grant is made, or from its
effective date if a later date is specified,
file with the Commission a written request
for a hearing with respect to the part, or
with respect to the privileges, terms, or
conditions, not granted. Upon receipt of
such request, the Commission will vacate
its original action upon the application
and set the application for hearing in the
same manner as other applications are
set for hearing, and the applicant and
other parties in interest will be notified
thereof.
Designation for hearing. In cases
where an application for radio facilities
is proper upon its face but the Commis-
sion is unable to determine upon examin-
ation of the same that the granting of
such application either in whole or in
part, would serve public interest, con-
venience or necessity, the Commission
will designate the same for hearing and
the following procedure will govern it:
(a) The Secretary shall forthwith mail
a written notice to the applicant setting
forth the action of the Commission desig-
nating the application for hearing, to-
gether with such statement of the Com-
mission's reasons therefor as shall be
appropriate to the nature of the applica-
tion.
(b) In order to avail himself of the
opportunity to be heard the applicant
in person or by his attorney shall, with-
in fifteen days of the mailing of the
notice of designation for hearing by the
Secretary, file with the Commission one
additional copy of the application and
all papers incorporated as a part thereof
and a written appearance, stating that he
will appear and present evidence on the
issues specified in the statement of rea-
sons furnished by the Commission on
such date as may be fixed for the hearing.
Answers to Notices of Violation
Under Title III of the Act. Any licensee
receiving official notice of a violation of
the terms of the Communications Act of
1934, any legislative act, Executive Order,
treaty to which the United States is a
party, or the Rules and Regulations of
the Federal Communications Commission,
shall, within three days from such receipt,
send a written answer direct to the Fed-
eral Communications Commission at
Washington, D. C, and a copy thereof to
the office of the Commission originating
the official notice when the originating
office is other than the office of the Com-
mission in Washington, D. C; Provided,
however, That if an answer cannot be
sent nor an acknowledgment made within
such three-day period by reason of illness
or other unavoidable circumstances, ac-
knowledgment and answer shall be made
at the earliest practicable date with a
satisfactory explanation of the delay. The
answer to each notice shall be complete
in itself and shall not be abbreviated by
reference to other communications or an-
swers to other notices. If the notice
relates to some violation that may be due
to the physical or electrical characteris-
tics of transmitting apparatus, the an-
swer shall state fully what steps, if any,
are taken to prevent future violations,
and if any new apparatus is to be in-
stalled, the date such apparatus was
ordered, the name of the manufacturer,
and promised date of delivery. If the
installation of such apparatus requires a
construction permit, the file number of
the application shall be given, or if a file
number has not been assigned by the
Commission, such identification as will
234
• • • Federal Communications Commission
permit of ready reference. If the notice
of violation relates to some lack of atten-
tion or improper operation of the trans-
mitter, the name and license number of
the operator in charge shall be given.
Revocation and Modification oi
Station Licenses
Revocation. Whenever the Commission
shall institute a revocation proceeding
against the holder of any radio station
construction permit or license under Sec-
tion 312 (a), it shall initiate said proceed-
ing by serving upon said licensee an order
of revocation effective not less than fif-
teen days after written notice thereof is
given the licensee. The order of revoca-
tion shall contain a statement of the
grounds and reasons for such proposed
revocation and a notice of the licensee's
right to be heard by filing with the Com-
mission a written request for hearing
within fifteen days after receipt of said
order. Upon the filing of such written
request for hearing by said licensee the
order of revocation shall stand suspended
and the Commission will set a time and
place for hearing and shall give the
licensee and other interested parties
notice thereof. If no request for hearing
on any order of revocation is made by the
licensee against whom such an order is
directed within the time hereinabove set
forth, the order of revocation shall be-
come final and effective, without further
action of the Commission. When any
order of revocation has become final, the
person whose license has been revoked
shall forthwith deliver the station license
in question to the inspector in charge of
the district in which the licensee resides.
Modification, (a) Order to show cause.
Whenever the Commission shall deter-
mine that public interest, convenience,
and necessity would be served, or any
treaty ratified by the United States will
be more fully complied with, by the modi-
fication of any radio station construction
permit or license either for a limited time,
or for the duration of the term thereof,
it shall issue an order for such licensee
to show cause why such construction per-
mit or license should not be modified.
(b) Contents of order to show cause.
Such order to show cause shall contain a
statement of the grounds and reasons for
such proposed modification, and shall
specify wherein the said construction per-
mit or license is required to be modified.
It shall require the licensee against whom
it is directed, to be and appear at a place
and time therein named, in no event to be
less than thirty days from the date of
receipt of the order to show cause why
the proposed modification should not be
made and the order of modification issued.
(c) Failure to appear. If the licensee
against whom the order to show cause is
directed does not appear at the time and
place provided in said order, a final order
of modification shall issue forthwith.
Suspension of Operator Licenses
Order of suspension. No order of sus-
pension of any operator's license shall
take effect until fifteen days' notice in
writing thereof, stating the cause for the
proposed suspension, has been given to
the operator licensee who may make writ-
ten application to the Commission at any
time within said fifteen days for a hear-
ing upon such order. The notice to the
operator licensee shall not be effective
until actually received by him, and from
that time he shall have fifteen days in
which to mail the said application. In
the event that physical conditions prevent
mailing of the application at the expira-
tion of the fifteen-day period, the applica-
tion shall then be mailed as soon as pos-
sible thereafter, accompanied by a satis-
factory explanation of the delay. Upon
receipt by the Commission of such appli-
cation for hearing, said order of suspen-
sion shall be held in abeyance until the
conclusion of the hearing which shall
be conducted under such rules as the
Commission, shall deem appropriate. Up-
on the conclusion of said hearing the
Commission may affirm, modify, or re-
voke said order of suspension.
Proceedings. Proceedings for the sus-
pension of an operator's license shall in
all cases be initiated by the entry of an
order of suspension. Respondent will be
given notice thereof together with notice
of his right to be heard and to contest
the proceeding. The effective date of the
suspension will not be specified in the
original order but will be fixed by subse-
quent motion of the Commission in ac-
cordance with the conditions specified
above. Notice of the effective date of
suspension will be given respondent, who
shall send his operator license to the of-
fice of the Commission in Washington,
D. C , on or before the said effective date,
or, if the effective date has passed at the
time notice is received, the license shall
be sent to the Commission forthwith.
235
DEVELOPMENTAL
BROADCAST STATIONS
The term "developmental broadcast station" means a station
licensed to carry on development and research for the advancement
of broadcast services along lines other than those prescribed by
other broadcast rules or a combination of closely related develop-
ments that can be better carried on under one license.
Licensee and Location Letters Frequency (Jcc)
Bell Telephone Labs., Inc.
Whippany, N. J W3XDD 560, 900, 1340
Bell Telephone Labs., Inc.
Whippany, N. J W3XPY 43700, 44300
Central Broadcasting Co.
Mitchellville, Iowa W9XC 1000
The Crosley Corp.
Near Mason, Ohio W8XO 700
Natl. Broadcasting Co., Inc. W10XF 1614, 2398, 3492.5,
Area of New York, N. Y.. . . 4797.5, 6425, 9135,
12862.5, 17310,
23100, 30660, 31020,
31140, 31180, 31540,
33340, 33460, 33620,
35060, 35460, 37060,
37140, 37540, 39140,
39460, 39540, and va-
rious frequencies be-
tween 116050 and
161775, 162000-168000,
210000-216000,
264000-270000,
300000-400000,
401000 and above
Power
Emission
Natl. Broadcasting Co., Inc.
Area of New York, N. Y.. . . W10XR
University of Connecticut
Storrs, Conn W1XCS
Same as above
39540, 139960,
300000-400000
C.P. 26300, 139960,
300000-400000
50 kw A3
5000 w Special
1000 w A3
100kw-500-kw A3
25 w
100 w
250 w
C.P. 1000 w
Al, A-2, A3,
A4, A5 & Spe-
c i a 1 A5 on
frequencies
above 162000
kcs.
Al, A2, A3,
A4, A5 & Spc-
c i a 1 A5 on
frequencies
above 162000
kcs.
A3 & Special
C. P. A3 &
Special with
multipl e x e d
facsimile
236
INTERNATIONAL
BROADCAST STATIONS
IN THE UNITED STATES
The term "international broadcast station" means a station
licensed for the transmission of broadcast programs for interna-
tional public reception, (frequencies for these stations are allo-
cated from bands assigned, between 6,000 and 26,600 kilocycles,
for broadcasting by International Agreement). Such stations,
are required to render a broadcast service which will reflect the
culture of this country and promote international goodwill.
Licensee and Location Letters Frequency (Kc) Powei
Columbia Broadcasting System, Inc.
Near Wayne, N. J WCBX 6120, 6170, 9650, 11830, 10 kw
C. P. Brentwood, N. Y. 15270, 17830, 21570 C.P. 50 kw
Columbia Broadcasting System, Inc.
Brentwood, N. Y WCRC 6060, 11830, 15270, 50 kw
17830, 21520 (C.P. only)
The Crosley Corp.
Mason, Ohio WLWO 6080, 9590, 11710, 50 kw
15250, 17800*, 21650
* conditional
General Electric Company
South Schenectady, N. Y WGEA 6190, 9550, 15330, 25 kw
21500, 21590 C.P. 50 kw
General Electric Company
South Schenectady, N. Y WGEO 6190, 9530, 15330 100 kw
General Electric Company
San Francisco, Calif KGEI 6190, 9530, 15330 20 kw
S.A. 9870 C.P. 50 kw
National Broadcasting Co., Inc.
Bound Brook, N. J WRCA 9670, 21630 35 kw
C.P. 9670, 17780 C.P. 50 kw
National Broadcasting Co., Inc.
Bound Brook, N. J WNBI 6100, 17780 35 kw
S.A. 11890
C.P. 6100,21630 C.P 50 kw
WCAU Broadcasting Company
Newtown Square, Pa WCAB 6060, 15270, 21520, 25725 10 kw
Westinghouse Electric & Mfg. Co.
Saxonburg, Pa WPIT 6140, 9570, 11870, 15210, 40 kw
C. P. Hull, Mass. 17780, 21540 C.P. 50 kw
World Wide Broadcasting Corp.
Scituate, Mass WRUL 6040, 11730, 11790, 15130, 20 kw
15350, 17750 C.P. 50 kw
World Wide Broadcasting Corp.
Scituate, Mass WRUW 11730, 11790, 15130, 20 kw
25600, 15350
PENDING APPLICATION
God's Bible School & College
Cincinnati, Ohio Unassigned 11710, 21610 60 kw
237
HERE'S THE COVERAGE NAP OF THE
BASIC "ONE-STATION NETWORK"
YON HERS |
142,404
CITIES OVER 100,000
POPULATION
CITIES OVER 25,000
POPULATION
NEW HAVEN
160.257
PATERSOH
139,651
NEWARK
428,236
JERSEY CITY
301,012
iHBi
M
ELL, maybe it is a little out of scale geographically.
But WHN does reach into seven other cities — besides
New York — of greater population than Charlotte, N. C,
thirty -one others all greater than Ann Arbor, Mich., plus
still forty -eight more cities each over 10,000 population.
* These cities might well be scattered from coast to coast —
but they're not. The "one -station network" delivers them all
in a compact Primary Area that does one -seventh of the
entire nation's buying. * Here you get not just America's
largest city, but eighty -six other dynamic markets all at
single -station cost. There is no greater value in advertising
ttf*
yO^
1540 BROADWAY- BRYANT 9-7800
CHICAGO OFFICE • 360 NORTH MICHIGAN
AFFILIATED WITH LOEWS THEATRES AND
METRO -G0LDWYN- MAYER PICTURES
o mmon (HIDE
RHDIO h n R LY S I s
OF THE
UMTED STATES
C ER S US FIGURES
OF 1940
239
THE 1940 CFJ8US ROD
118 VALUE 10
By
ROBERT A. LITZBERG
Statistical Editor, Radio Annual
THE broadcaster's problem of determining the number of radio listeners
in a given territory is well on its way to being solved for the next five
or ten years through the decennial count of population and enumeration
of basic business statistics conducted by the Bureau of Census last year.
The 1940 census figures presented in the 1941 RADIO ANNUAL will be the
basis for evaluating the potential markets of individual stations for prob-
ably the next ten years unless one of the various research organizations
which have been experimenting on this subject, evolves a new, practical and
more accurate method of determining potential audiences than the one cur-
rently in use. The 1940 figures presented in this volume have been gen-
erally accepted by both advertising agencies and broadcasters as a basis
for evaluating the potential audiences of broadcast stations. Included in
the summaries, which are broken down into states and the counties within
the states, are total population, families, radio homes and retail (food, drug
and automotive stores and sales) statistics.
New 1940 Figures
Broadcasters who use field intensity-
surveys to define their population count
in primary and secondary areas will
necessarily have to revise their coverage
data on the basis of the new 1940 figures.
According to news releases of the Cen-
sus Bureau a few general deductions may
be made from preliminary population
totals:
1. The past decade has witnessed a
sharp decrease in the rate of population
growth, amounting to only a 7 per cent
increase.
2. The marked decline in the growth
of the population in this country during
the past decade is attributable to the
virtual stoppage of immigration and the
continued decline in the birth rate. (The
stoppage of immigration, in time, if con-
tinued, may have a serious effect on
"foreign language" broadcasters in metro-
politan areas.)
3. The declining birth rate combined
with a declining death rate is resulting
in a constant increase in the average age
of people. (This fact may have a slight
effect in the future on type of products
advertised via the airwaves.)
4. Greater relative percentage in-
creases in population have occurred in
southern states, particularly the South
Atlantic states.
240
5. The northern industrial states show-
ed a rate of population increase consid-
erably less than the national average).
6. The Pacific Coast had the largest
percentage increase in population of any
of the major geographic divisions of the
United States during the past decade.
7. Large cities are now growing very
slowly and some are even decreasing in
size.
8. The character of large cities is
changing; as a result of better com-
munications and living conditions, peo-
ple have been drawn from centers of
population to suburban areas. (This
fact, too, may change the type of prod-
uct advertised via radio.)
Facts of Importance
In addition and in connection with the
Population Census, other counts have
been made by the Bureau. The broad-
caster may find in them facts that will
aid in telling his story to advertisers.
Among these are:
1. The Housing Census, consisting of
statistical data on the ages of homes,
values, rentals, facilities and equipment,
all of which are guides in studying the
economic value and character of na-
tional, regional and local capacity and
habits of buying. (This count will report
the presence of radio receivers in indi-
vidual dwellings.)
2. The Business Census, providing an
exact measurement of each market in
terms of retail sales, types of business,
commodities, wholesale facilities, etc.
3. Census of Sales Finance Companies,
showing how retail sales on an install-
ment plan are financed by other than the
retailer.
4. Census of Manufacturers (1939),
consisting of statistical data on industry
and broken down into 75 individual in-
dustries.
5. The Wholesale Census, consisting
of a study of wholesale business.
6. The Retail Census, consisting of a
study of retail trade.
7. The Census of Mines and Quarries,
a study of minerals.
8. Census of Agriculture, consisting
of statistical data about the farmer.
The 1940 population count takes on
added significance as the result of the
introduction by the FCC of a new method
of allocating FM broadcast station li-
censes, on the basis of square miles and
population served. The value of the
data supplied by the Bureau of Census
is based on the care and study which
is used by the broadcaster in putting
the statistics to his needs. RADIO AN-
NUAL presents on succeeding pages of
this volume the more important statis-
tics for use by time-buyer and broad-
caster alike.
In using the data on succeeding pages
several considerations must be kept in
mind. First, if the counties within a
state are totaled the sum will not always
coincide with the presented state totals.
This is occasioned by the fact that the
Bureau of Census makes certain adjust-
ments on its original tabulations to
account for the possibility of error or
unavoidable omission. (The adjustments
are accomplished by distributing a total
of 125,000 to the preliminary population
figures throughout the entire country;
the addition of 125,000 to the total of
131,409,881 will have little percentage
effect on ninety-nine per cent of all
market research and the only reason for
mentioning the discrepancy is to inform
those who may have occasion to total
one of more states for their own pur-
pose). Second, a few figures in the
retail census are omitted because of their
unavailability or because their release
places certain businesses in an unfair
competitive situation. (This is rare and
occurs only in localities which are very
small). Third, in order to present the
data as compactly as possible, all money
figures are given in thousands of dollars.
• •
241
^a\ e AM A
Popula- Radio
County tion Families Homes
Autaug-a 20,994 4,974 2,330
Baldwin 32,287 7,936 4,100
Barbour 32,711 7,664 3,870
Bibb 20,161 4,636 2,380
Blount 29,447 6,599 3,040
Bullock 19,801 4,687 2,280
Butler 32,632 7,299 3,670
Calhoun 63,276 14,525 8,840
Chambers 42,156 9,077 4,550
Cherokee 19,918 4,405 1,940
Chilton 28,263 6,599 3,070
Choctaw 20,205 4,555 2,200
Clarke 27,602 6,373 3,100
Clay 16,901 3,870 1,740
Cleburne 13,628 2,977 1,360
Coffee 31,983 7,306 3,570
Colbert 34,054 8,238 4,750
Conecuh 25,392 5,621 2,690
Coosa 13,496 2,972 1,370
Covington 42,372 9,860 5,160
Crenshaw 23,632 5,554 2,610
Cullman 47,338 10,693 4,950
Dale 22,680 5,327 2,620
Dallas 55,283 13,765 7,500
DeKalb 43,069 9,885 4,580
Elmore 34,547 7,731 3,630
Escambia 30,665 6,785 3,640
Etowah 72,596 17,178 10,750
Fayette 21,648 4,921 2,280
Franklin 27,553 6,131 3,010
Geneva 29,171 6,602 3,140
Greene 19,269 4,722 2,170
Hale 25,600 5,939 2,700
Henry 21,893 4,840 2,240
Houston 45,720 11,121 6,150
Jackson 41,895 9,110 4,250
Jefferson 458,956 118,787 85,500
Lamar 19,611 4,427 2,020
Lauderdale 45,449 10,641 5,700
Lawrence 27.878 6.234 2,740
Lee 36,447 8,569 4,860
Limestone 35,606 8,004 3,800
Lowndes 22,602 4,936 2,190
Macon 27,626 6,348 3,050
Madison 66,208 15,212 7,950
Marengo 35,980 8,639 4,120
Marion 28,720 6,240 2,940
Marshall 42,509 9,717 4,710
Mobile 141,498 35,787 24,450
Monroe 29,468 6,441 3.030
Montgomery .... 114,390 29,471 19,900
Morg-an 47,757 11,764 6,710
Perry 26,716 5,927 2,750
Pickens 27,668 6,284 2,880
Pike 32,481 7,705 3,980
Randolph 26,924 5,793 2,800
Russell 35,786 8,572 4,300
St. Clair 27,320 6,269 3,140
Shelby 29,117 6,802 3,450
Sumter 27,289 6,391 2,960
Talladegra 50,818 11,206 5,940
Tallapoosa 34,247 8,102 4,120
Tuscaloosa 75,995 17,462 9,950
Walker 64,186 14,366 7,800
Washington 16,185 3,564 1,760
Wilcox 26,259 5,959 2,710
Winston 18,751 4,015 1,890
TOTAL STATE. . 2,832,961 670,111 376,330
*Data unavailable. tFilling- Station Sales only.
Population 2,832,961
Families 670,111
Radio Homes 376,330
FOOD DRTJG AUTOMOTIVE
Stores Sales Stores Sales Stores Sales
57 $481 5 $65 37 $333
136 1,354 12 175 93 1,701
92 728 10 118 56 979
49 252 5 37 20 461
66 304 6 67 61 758
103 454 3 76 20 302
120 765 7 124 48 737
200 3,013 22 432 105 2,727
156 1,104 15 260 41 730
104 376 4 32 20 204
75 628 7 118 61 979
59 140 2 * 18 312
69 571 6 76 43 1,443
54 256 5 53 26 276
42 324 2 * 18 290
128 689 9 127 78 1,009
108 1,394 7 153 63 1,366
62 412 4 75 35 463
29 173 6 32 30 tl68
104 1,183 15 296 131 1,926
83 421 7 73 28 469
118 740 7 179 65 1,765
76 493 8 94 76 498
179 1,760 9 362 80 2,098
88 410 7 124 71 1,000
141 1.007 8 123 64 989
98 842 9 144 79 1,954
221 3,128 26 573 118 3,702
43 406 6 64 33 659
63 560 8 96 50 684
76 457 12 133 63 734
24 124 3 63 14 fl37
28 265 8 65 22 361
54 363 6 63 27 428
168 1,375 16 278 114 2,051
121 7S7 7 129 47 750
1,390 25,748 185 4,047 601 27,336
53 268 7 53 27 274
130 1,464 11 193 72 1,376
73 439 3 34 26 1181
134 1,320 15 300 47 1,326
95 632 7 131 44 682
62 242 4 13 18 fll8
132 893 8 139 53 704
209 2,657 13 350 66 2,413
110 679 6 112 37 727
36 245 7 67 58 716
134 912 14 206 93 1,588
701 9,122 55 1,978 271 7,359
65 382 6 67 35 74fi
497 6,099 42 1,014 140 6,769
157 1,602 16 284 89 2,628
77 650 5 92 19 489
54 420 6 86 26 689
133 1,056 10 141 84 1,337
49 320 6 72 39 520
163 916 10 82 41 717
80 645 7 92 45 1,141
76 786 9 105 43 448
40 265 7 64 29 644
132 1,816 22 317 89 1,635
72 979 12 200 75 1,219
247 3,043 16 581 85 3,212
143 1,689 13 259 68 1,715
65 369 — — 28 270
63 246 4 55 22 fl24
36 267 8 57 28 483
8,802 $93,910 833 $16,117 4,353 $105,814
All Money Values Are In Thousands ($000) of Dollars
242
U. S. CENSUS DATA
ARIZO
PoDula-
County tion
Apache 24,076
Cochise 34,540
Coconino 18,507
Gila 23,924
Graham 12,154
Greenlee 8,716
Maricopa 185,356
Mohave 8,552
Navajo 25,173
Pima 72,932
Pinal 28,825
Santa Cruz 9,541
Yavapai 26,266
Yuma 19,227
TOTAL STATE. . . 499,261
v ix n ft
v
Population
499,261
N /£
\
Families
130,020
9 U \|^fc
^
Radio Homes
99,420
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores Sales
Stores
Sales
5,192
3,460
20 $239
3 *
27
$456
9,178
7,120
132 2,528
13 $330
100
2,587
4,477
3,330
38 1,000
5 222
70
1,804
6,578
5,170
69 1,843
11 288
63
1,597
2,850
1,960
35 644
5 111
45
648
2,166
1,530
29 386
2 *
24
473
49,831
38,650
678 12,950
78 3,260
503
16,600
2,640
1,860
33 1,119
3 122
53
1,040
5,865
4,240
47 938
4 299
59
1,450
19,093
15,690
263 7,141
29 1,570
172
6,444
6,876
4,790
97 1,647
12 310
92
1,417
2,384
1,920
36 702
4 110
22
559
7,802
5,960
100 2,270
15 406
105
2,443
5,088
3,740
64 1,449
10 269
81
1,459
130,020
99,420
1,641 $34,856
194 $7,424
1,416
$38,977
Data unavailable.
Arkansas 24,443
Ashley 26,778
Baxter 9,796
Benton 36,111
Boone 15,954
Bradley 18,085
Calhoun 9,693
Carroll 14,871
Chicot 27,453
Clark 24,414
Clay 28,373
Cleburne 13,127
Cleveland 12,570
Columbia 29,754
Conway 21,497
Craighead 47,169
Crawford 23,914
Crittenden 41,871
Cross 26,021
Dallas 14,461
Desha 27,150
Drew 19,907
Faulkner 25,871
Franklin 15,656
Fulton 10,269
Garland 41,610
Grant 10,469
Greene 30,187
Hempstead 32,792
Hot Spring- 18,907
Howard 16,620
Independence .... 25,757
Izard 12,829
Jackson 26,359
Jefferson 65,068
Johnson 18,776
Lafayette 16,852
Lawrence 22,651
Lee 26,816
Lincoln 19,707
Little River .... 15,928
Log-an 25,960
Lonoke 29,506
Madison 14,543
Marion 9,467
Miller 31,637
Mississippi 80,148
Monroe 21,146
Population 1,949,387
Families 494,716
Radio Homes 252,760
6,451
3,370
70
$959
8
$190
48
$1,375
6,814
3,140
58
772
9
221
37
632
2,520
1,110
43
175
4
52
26
191
10,046
4,800
108
964
21
283
106
1,392
4,209
2,160
59
590
7
159
59
982
4,462
2,200
62
496
7
81
22
654
2,265
960
24
118
3
15
12
f60
4,017
1,800
57
349
7
105
46
426
7,368
3,420
99
974
8
123
33
529
6,113
2,980
71
726
10
160
60
946
6,935
3,100
97
552
11
126
46
446
3,187
1,380
64
245
4
45
17
283
2,915
1,190
45
275
3
29
9
60
7,389
3,370
92
855
8
180
39
965
4,976
2,350
89
505
7
106
34
587
11,553
5,900
167
1,542
19
310
92
2,287
5,940
3,050
83
769
9
121
45
648
11,498
4,800
198
1,375
10
99
47
2,067
6,273
2,910
111
701
9
94
31
845
3,558
1,800
74
573
6
67
20
829
7,139
3,470
80
825
5
111
28
395
4,971
2,330
66
717
7
123
39
626
6,349
3,140
92
598
7
120
61
946
3,850
1,700
34
177
6
61
33
327
2,547
1,060
26
98
3
20
12
f52
11,590
7,780
166
2,660
30
708
123
2,013
2,607
1,140
26
293
4
33
17
fl88
7,360
3,630
129
905
12
148
33
673
8,070
3,930
112
791
9
180
47
1,718
4,695
2,450
73
488
7
112
63
651
4,174
1,870
51
483
6
103
37
486
6,241
3,050
93
729
5
87
42
893
3,107
1,280
38
99
4
24
14
144
6,397
3,040
76
806
7
155
37
681
17,806
9,700
306
2,595
16
414
114
3,731
4,725
2,300
65
422
6
77
39
529
4,267
1,990
67
371
7
72
18
482
5,425
2,420
72
531
6
66
43
531
6,821
3,100
118
697
5
130
25
509
4,916
2,020
73
347
5
55
19
fl56
4,083
1,790
48
358
6
75
19
t91
6,052
2,870
63
498
10
146
52
807
7,541
3,200
97
843
10
164
77
1,275
3,520
1,430
39
78
6
49
20
f55
2,326
990
36
114
2
*
12
62
8,297
4,650
136
1,390
6
188
51
2,227
19,711
9,420
318
2,622
31
550
111
4,351
5,277
2,500
40
528
9
116
25
507
243
Popula-
County tion
Montgomery .... 8,875
Nevada 19,786
Newton 10,888
Ouachita 31,029
Perry . 9,386
Phillips 45.919
Pike 11,788
Poinsett 37,648
Polk 15,817
Pope 25.676
Prairie 15.300
Pulaski 156,153
Randolph 18,305
St. Francis 36.040
Saline 19,143
Scott 13,298
Searcy 12.169
Sebastian 62,657
Sevier 15,250
Sharp 11,477
Stone 8.597
Union 50,477
Van Buren 12,292
Washing-ton 41.097
White 37.147
Woodruff 22.147
Yell 20,963
TOTAL STATE. . 1,949,387
*Data unavailable. fFillin;
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
2 221
990
34
145
2
21
103
4,794
2,220
42
484
6
81
54
721
2,456
1.000
34
63
1
*
12
80
7,623
4.100
104
1,230
13
205
55
1,422
1,962
850
35
101
3
14
11
55
12.680
6.560
163
1,673
12
257
34
1,390
2,950
1.330
48
300
5
33
30
tl70
8.750
4.060
118
1,150
15
209
58
649
4,063
2,000
45
429
6
75
55
753
6.079
3.040
63
639
11
131
71
918
3.772
1,670
35
281
7
65
30
245
42,134
31,100
757
9,171
74
2,322
324
13.772
4.461
1.910
66
302
6
72
39
548
9,199
4.180
150
1.091
10
185
54
997
4.416
2,260
43
442
3
44
60
686
3,344
1.470
60
178
4
43
23
444
2,798
1.160
39
120
5
51
22
t92
16.745
11.100
251
3,289
28
815
150
4,764
3.820
1.850
49
455
7
125
27
278
2.827
1,210
37
105
5
18
28
183
1.985
810
16
51
1
*
6
t27
13.272
7,620
232
2,834
18
561
105
3,766
2,979
1.230
46
9?
3
20
23
tl02
11,157
6,050
132
1,322
17
352
101
1,980
9,473
4.400
118
903
15
166
83
1,071
5,315
2.350
84
663
9
124
34
495
5,088
2,200
61
7,073
431
11
704
77
40
481
494,716
252,760
$62,523
$12,736
3,590
$78,435
r Station Sales only.
CALDF©RINIDA
Population 6,907,387
Families 2,130,997
Radio Homes 2,013,260
Alameda 506,190
Alpine 319
Amador 8.959
Butte 42,651
Calaveras 8,214
Colusa 9,772
Contra Costa .... 97.806
Del Norte 4,722
El Dorado 13,172
Fresno 178,574
Glenn 12,207
Humboldt 45.498
Imperial 59.651
Inyo 7,576
Kern 133,531
King's 35.102
Lake 8.045
Lassen 14.463
Los Angeles 2,777.211
Madera 24,628
Marin 52.520
Mariposa 4.686
Mendocino 27.775
Merced 46,935
Modoc 8,774
Mono 2,283
Monterey 72,816
Napa 28,414
Nevada 19.224
Orange 130,803
Placer 27,917
Plumas 11,557
Riverside 105,448
Sacramento 169,593
San Benito 11.592
San Bernardino .. 161,769
San Diego 289,473
San Francisco . . . 629,553
San Joaquin .... 134,088
San Luis Obispo.. 33,145
San Mateo 109,298
Santa Barbara . . . 68,207
Santa Clara 174,367
Santa Cruz 44,806
Shasta 28,754
162.826
153,220
2,418
$67,962
258
$9,331
1,121
$46,074
100
100
4
*
1
*
2,646
2,560
41
966
8
133
29
737
13.241
12,560
153
5,247
20
465
156
4,963
2.788
2,680
43
836
4
104
34
679
2.855
2,760
36
971
7
170
49
1,051
29,145
27,640
393
10,679
46
1,168
259
8,446
1,565
1,510
34
532
3
52
49
637
4,408
4,260
67
1.827
4
81
60
t476
50,212
47,800
779
18,826
69
2,248
558
19,481
3,529
3,420
28
1,236
8
118
47
1.304
13.758
13.130
192
5,064
17
476
187
5,168
15,010
14,220
194
5,832
22
724
202
6,881
2,363
2,280
25
1,249
5
133
48
1,345
36,161
34.520
436
14,622
46
1.488
454
16,013
9,666
9,210
128
3,467
14
392
118
3,828
2,715
2,620
56
936
8
116
56
690
4.291
4,150
42
1,620
5
190
44
1,532
893,553
840,000
11,051
309,570
1,343
48,968
7,536
296,681
6,557
6,250
80
2,136
6
188
93
1,856
13,528
12,880
217
6,313
23
516
131
4,173
1,932
1,870
23
334
2
25
f441
7,697
7,340
101
2,374
11
194
132
2,115
12.894
12,330
144
4,386
17
537
185
4,726
2,736
2,640
38
874
7
78
27
650
767
730
20
—
—
18
149
20,458
19.580
264
8,353
42
1,200
256
8,633
7,714
7,370
82
2,863
11
365
95
2,449
6.021
5,720
87
2,829
9
286
70
1,928
40,075
38,010
568
13,561
66
2.101
502
12,982
8,333
7,940
126
3,484
17
389
126
2,777
3,508
3,410
62
1,425
8
259
49
554
31,531
30,190
391
10,545
48
1,426
412
10,326
49,053
46,500
703
20,292
83
4,205
498
20,870
3,488
3,330
40
1,104
5
121
36
1.031
46,696
44,250
634
15,330
60
2,235
603
15,914
90.583
85,450
1,223
29,149
139
4,692
824
26,901
206.523
194,000
3,336
87,087
371
14,664
730
46,946
36,632
34,800
434
12,764
58
1.592
440
12.923
10,147
9,740
154
3,670
19
444
167
3,916
33.489
31.700
457
14.923
46
1,345
309
11,069
20.807
19,700
264
9,551
31
1,227
261
8,404
52.283
49,500
737
19,137
71
2.549
553
18,655
14,957
14,180
244
5,511
26
709
166
4,386
8,967
8,540
119
3,217
9
396
114
4,043
244
U. S. CENSUS DATA
Popula-
County tion
Sierra 3,033
Siskiyou 28,531
Solano 48,77!)
Sonoma (58,81!)
Stanislaus 74,935
Sutter 18,702
Tehama 14,347
Trinity 3,969
Tulare 106,285
Tuolumne 10,871
Ventura 68,833
Yolo 27,498
Yuba 16,998
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
1,074
1,040
14
297
2
*
7
*
8,680
8,340
115
2,860
17
388
107
2,73!)
13,610
13,020
190
5.636
24
584
120
4.274
21,674
20,800
328
8,025
37
972
305
0,594
21,888
20,990
206
7,493
33
924
309
9,126
5.507
5,260
53
1,262
5
61
47
804
4,510
4,310
64
1,428
6
189
67
1,518
1,425
1,380
30
484
1
*
13
81
29,480
28,100
314
9,161
30
950
361
8.5:5:5
3,335
3,230
42
1,540
7
180
48
1,193
18,861
18,010
258
7,289
30
789
237
6,801
7,760
7,450
73
2,828
12
429
108
3,072
4,985
4,740
85
2,935
8
367
7:5
t750
TOTAL STATE. . 6,907,387 2,130,997 2,01.3,260 28,110 $781,293 3,283 $111,006
*Data unavailable. fFilling- Station Sales only.
19,631 $693,171
Population 1,123,296
Families 314,952
Radio Homes 254,900
Adams 23
Alamosa 10,
Arapahoe 32,
Archuleta 3,
Baca 6,
Bent 9,
Boulder 37,
Chaffee 8,
Cheyenne 2,
Clear Creek 3,
Conejos 11,
Costilla 7,
Crowley 5,
Custer 2.
Delta 16
Denver 318
Dolores 1,
Doug-las 3,
Eagle 5,
Elbert 5
El Paso 53
Fremont 19,
Garfield 10
Gilpin 1,
Grand 3
Gunnison 6
Hinsdale
Huerfano 15
Jackson 1
Jefferson 30
Kiowa 2
Kit Carson 7
Lake 6
La Plata 15
Larimer 35
Las Animas .... 32
Lincoln 5
Logan 18
Mesa 33
Mineral
Moffat 5
Montezuma 9
Montrose 15
Morgan 17
Otero 23
Ouray 2
Park 3
Phillips 4
Pitkin 1
Prowers 12
Pueblo 68
Rio Blanco 2
Rio Grande 12
Routt 10
,391
5,709
4,190
60
$1,065
8
$119
94
$1,082
,456
2,726
2,190
33
909
4
226
41
1,374
,171
9,018
7,320
95
2,761
11
355
114
2,212
,803
968
680
19
127
2
*
8
t74
,190
1,712
1,130
25
312
5
98
34
323
,636
2,418
1,750
32
499
4
87
38
438
,447
11,329
9,310
151
3,334
18
620
174
3,371
,094
2,390
1,960
28
867
6
121
51
933
,967
826
550
12
160
4
48
20
233
,780
1,165
930
15
469
4
77
21
326
,638
2,556
1,770
36
303
6
80
31
f251
,528
1,627
1,150
22
90
1
*
19
107
,380
1,403
970
19
296
3
48
21
360
,268
677
460
7
133
3
17
9
70
,564
4,488
3,190
46
980
9
185
59
1,165
,415
96,294
87,400
1,354
32,073
236
9,348
775
33,533
,944
538
380
7
79
—
—
4
*
,101
1,053
730
13
178
2
*
32
f237
,329
1,500
1,090
25
432
4
73
23
156
,459
1,535
1,010
17
242
4
21
24
240
,709
16,189
13,950
251
5,434
40
1,411
225
5,933
,726
5,236
4,080
73
1,333
9
217
91
1,464
,565
3,044
2,170
25
737
8
218
51
1,081
,617
580
450
13
135
1
*
5
40
,547
1,022
750
23
332
9
127
38
446
,180
1.761
1,340
19
433
6
96
15
421
349
125
100
3
15
—
—
2
*
,901
4,068
3,170
58
933
5
92
55
1,069
,778
528
360
10
189
1
*
15
f91
,502
8,814
6,480
95
1,735
11
297
124
2,068
,787
820
550
19
142
2
*
17
fl22
,499
2,005
1,330
23
342
5
134
45
686
,877
2,001
1,600
18
703
3
176
21
623
,454
4,108
3,150
45
1,110
7
170
53
1,303
,440
10,567
8,530
154
3,097
16
572
176
3,649
,318
8,193
6,300
118
2,024
9
255
82
1,960
,912
1,661
1,120
19
280
5
103
61
701
,268
4,676
3,500
52
1,166
8
214
70
1,907
,770
9,156
6,950
115
2,531
13
357
93
3,081
959
294
220
10
106
1
6
44
,090
1,543
1,060
23
447
0
25
477
,705
2,465
1,720
21
¥50
5
139
25
666
,412
4,081
2,920
30
844
6
186
40
1,574
,181
4,371
3,220
48
1,208
11
234
85
1,674
,489
6,420
5,040
91
1,829
13
353
102
1,792
,086
629
460
8
160
4
65
5
t58
,266
1,065
740
23
277
2
*
27
304
,948
1,394
980
20
366
5
81
33
450
,660
569
420
8
100
2
*
5
42
,273
3.298
2,430
46
867
10
205
62
1,159
,883
18,235
15,600
263
5.440
26
812
167
5,526
,942
849
580
7
169
2
*
9
t84
,390
3,139
2,340
40
814
5
221
48
1,322
,494
3,025
2,250
23
550
7
146
35
926
245
Popula- Radio FOOD
County tion Families Homes Stores
Sagnache 6,165 1,551 1,120 25 299
San Juan 1,428 387 300 5 123
San Miguel 3,643 1,034 740 18 273
Sedgwick 5,215 1,390 980 12 426
Summit 1,744 668 520 8 115
Teller 6,450 2,007 1,550 25 687
Washing-ton 8,268 2,206 1,420 27 337
Weld 64,941 16,568 12,050 186 3,781
Yuma 12,428 3.278 2,200 31 723
TOTAL STATE.. . 1,123,296 314,952 254,900 4,147 $88,341
*Data unavailable. tFillingr 6tation Sales only.
DRUG
Stores
5
2
2
4
1
5
38
Sales
51
83
85
637
123
AUTOMOTIVE
Sales
Stores
25
6
7
26
10
25
28
246
63
365
63
t80
522
66
368
253
5,602
875
658 $19,867 3,941 $98,444
CONN
Fairfield 422,003
Hartford 449,653
Litchfield 86,711
Middlesex 55,595
New Haven 483,328
New London .... 124,870
Tolland 31,806
Windham 56,146
TOTAL STATE. . . 1,709,242
CTICUT
Population . .
Families ....
Radio Homes
108,998 100,300 2,115
116,304
23,189
14,070
127,562
32,917
8,489
15,188
446,717
■ 1,104 228
107,100
21,350
12,950
117,500
30,200
7,680
13,710
1,963
372
226
2,746
599
123
261
50,383
9,497
5,699
52,817
13,577
2,195
5,276
226
53
26
288
49
6
20
$6,630
7,437
1,433
857
7,939
1,356
145
446
831
865
247
180
1.031
361
121
192
1,709,242
446,717
410,790
$35,512
32,368
6,310
4,415
34,872
9,160
1,823
4,269
410,790 8,405 $190,548 896 $26,243 3,828 $128,729
Population 266,505
Families 70,572
Radio Homes 60,700
Kent 34,356
New Castle 177,923
Sussex 52,324
TOTAL STATE.
266,505
9,672
45,947
14,953
70,572
7,800
40,800
12,100
203
,039
299
$2,854
20,469
3,700
(00 1,541 $27,023 121
$263
2,478
452
$3,193
160
344
255
$3,608
16,361
4,426
759 $24,395
T. OF COL.
Population . .
Families . . .
Radio Homes
663,091
171,023
155,800
DISTRICT OF
COLUMBIA
663,091 171,023 155,800 2,356 $88,062 328 $24,362
640 $64,013
En ny
Alaehua 38,332 10,153
Baker 6,519 1,503
Bay 20,603 5,452
Bradford 8,670 2,109
Brevard 16,036 4,895
Broward 39,432 11,628
Calhoun 8,223 1.968
Charlotte 3,642 1,121
Citrus 5,844 1,697
Clay 6,463 1,768
Collier 5,081 1,701
Columbia 16,731 4,190
Dade 266,164 75,954
DeSoto 7,755 2,187
Population 1,897,414
Families 519,436
Radio Homes 354,980
5,920 178 $2,337 20 $431 128 $3,396
790 23 118 1 * 17 f88
3,290 104 1,340 9 206 64 1,230
1,070 40 407 3 58 33 389
2,940 113 1,463 10 259 110 1,669
8,000 216 3,522 24 917 107 3 728
1,030 19 202 3 13 17 242
650 22 341 3 43 15 255
940 25 374 5 86 24 t229
970 29 304 5 46 26 256
1,000 26 346 3 23 21 fl22
2,350 51 651 7 165 69 1,192
61,100 1,112 26,159 184 8,412 667 27,933
1,370 24 501 4 93 33 586
246
u
CENSUS DATA
Popula-
County tion Faniilk
Dixie 7,007 1,877
Duval 210,680 55,128
Escambia 74,314 18,631
Flagler 3,004 941
Franklin 5,982 1,598
Gadsden 31,372 6,502
Gilchrist 4,235 1,033
Glades 2,747 826
Gulf 6,920 1,769
Hamilton 9,774 2,409
Hardee 10,148 2,704
Hendry 5,191 1,719
Hernando 5,639 1,595
Highlands 9,181 2,504
Hillsborough . . . 179,209 49,692
Holmes 15,402 3,445
Indian River .... 8,827 2,513
Jackson 34,412 8,110
Jefferson 12,068 2,865
Lafayette 4,425 1,037
Lake 27,141 8,001
Lee 17,530 4,899
Leon 31,662 8,276
Levy 12,462 3,331
Liberty 3,750 942
Madison 16,210 3,936
Manatee 26,181 7,346
Marion 31,193 8,435
Martin 6,266 1,983
Monroe 13,892 3,978
Nassau 10,865 2,673
Okaloosa 12,876 3,024
Okeechobee 2,995 824
Orang-e 69,776 20,364
Osceola 10,109 3,199
Palm Beach 79,091 23,733
Pasco 13,978 4,239
Pinellas 88,208 28,554
Polk 87,421 24,159
Putnam 18,625 5,358
St. Johns 19,876 5,616
St. Lucie 11,717 3,267
Santa Rosa 16,049 4,071
Sarasota 15,899 4,709
Seminole 22,226 6,233
Sumter 11,031 2,954
Suwannee 17,083 4,106
Taylor 11,567 3,129
Union 7,069 1,240
Volusia 53,113 16,052
Wakulla 5,455 1,357
Walton 14,173 3,313
Washington 12,277 2,911
Radio
Homes
1,080
44,100
12,410
520
950
2,960
500
430
1,010
1,230
1,480
930
840
1,680
36,180
1,640
1,400
4,000
1,460
520
4,800
3,320
4,920
1,780
510
1,930
4,660
4,710
1,140
2,770
1,560
1,550
460
14,620
1,890
17,300
2,300
22,700
15,500
3,160
3,920
2,020
2,120
3,300
3,950
1,560
2,080
1,770
630
11,320
730
1,780
1,480
FOOD
Stores Sales
26
799
305
16
34
92
8
6
28
31
29
19
17
46
827
34
64
63
38
15
123
69
119
50
15
54
108
108
39
68
54
62
16
318
34
428
58
426
374
78
104
56
64
87
124
35
77
42
22
280
28
54
31
247
16,604
4,435
128
316
941
76
84
246
401
503
249
361
667
11,288
153
834
519
250
124
1,940
1,367
1,617
374
35
442
1,834
1,462
641
807
444
400
195
5,681
550
8,195
664
8,358
6,784
1,071
1,554
1,049
369
1,936
1,586
391
596
557
147
4,627
175
410
227
DRUG
Stores Sales
2
103
19
1
4
12
1
1
5
4
AUTOMOTIVE
Stores Sales
3
4
6
92
3
5
10
4
2
18
13
11
5
1
8
14
11
3
7
4
4
2
41
4
60
8
48
47
11
14
6
4
3
39
2
4
4
4,010
757
71
192
65
48
106
54
79
150
2,456
58
134
174
39
*
372
293
470
59
*
96
370
282
67
110
58
70
*
1,396
98
1,618
116
4,023
1,170
167
297
189
43
316
191
79
128
29
1,102
78
55
14
395
107
23
10
54
10
5
13
26
55
13
31
38
530
25
45
68
32
8
118
65
62
51
9
39
77
106
33
37
39
28
16
249
46
234
60
272
330
79
72
40
27
74
73
37
39
35
15
224
17
32
26
tl53
18,911
4,654
tl26
186
1,709
t62
t34
t80
1121
598
424
559
919
14,076
147
600
1,466
397
t33
2,326
1,875
2,651
635
38
681
1,709
2,454
309
509
501
605
fl87
9,027
574
7,950
673
8,381
8,453
1,285
1,591
1,685
450
1,940
1,412
t246
680
618
t83
5,099
86
562
304
TOTAL STATE.. . 1,897,414 519,436 354,980 8,084 $132,976 1,002 $32,742 5,494 $153,48"
'Data unavailable. t Filling Station Sales only.
CE©RQA
Appling 14,481
Atkinson 7,093
Bacon 8,143
Baker 7,334
Baldwin 24,232
Banks 8,719
Barrow 13,065
Bartow 25,232
Ben Hill 14,518
Berrien 15,345
Bibb 83,791
Bleckley 9,661
Brantley 6,869
Population 3,123,723
Families 750,633
Radio Homes 396,240
3,039
1,290
32
$382
3
$90
62
$470
1,591
720
22
148
3
22
14
88
1,785
730
27
363
4
45
36
tl62
1,654
610
19
43
1
*
6
45
3,995
2,100
89
824
5
159
28
838
1,927
680
27
86
—
—
9
33
3,256
1,450
52
490
4
90
37
314
5,837
2,710
70
805
8
121
46
1,089
3,567
1,890
62
784
4
140
32
1,113
3,487
1,390
39
564
5
78
51
471
53,192
15,260
402
6,305
36
966
135
5,786
2,372
950
32
337
5
41
16
t98
1,456
650
31
158
2
*
7
t45
247
Popula-
County tion
Brooks 20,489
Bryan 6,280
Bulloch 26.002
Burke 26,433
Butts 9.192
Calhoun 13.501
Camden 5.909
Candler 9,102
Carroll 34,161
Catoosa 10,820
Charlton 5,259
Chatham 116.803
Chattahoochee . . 15.107
Chattooga 18.522
Cherokee 20.155
Clarke 28.384
Clay 6,847
Clayton 11,654
Clinch 6.437
Cobb 38.250
Coffee 21.502
Colquitt 31.697
Columbia 9.422
Cook 11,883
Coweta 27.053
Crawford 7.128
Crisp 17.518
Dade 5,887
Dawson 4,479
Decatur 22.190
De Kalb 86,827
Dodge 21.017
Dooly 16,883
Dougherty 28.521
Douglas 10.048
Early 18,696
Echols 2,964
Effing-ham 9.640
Elbert 19.622
Emanuel 23.502
Evans 7,390
Fannin 14.751
Fayette 8,171
Flovd 56.018
Forsyth 11.319
Franklin 15.623
Fulton 391.492
Gilmer 8,995
Glascock 4.554
Glynn 21.S49
Gordon 18.410
Grady 19.640
Greene 13,701
Gwinnett 29,082
Habersham 14.782
Hall 34,842
Hancock 12.763
Haralson 14.402
Harris 11.434
Hart 15.446
Heard 8.531
Henry 15.111
Houston 11,313
Irwin 12,930
Jackson 20,091
Jasper 8.762
Jeff Davis 8.833
Jefferson 19,231
Jenkins 11.839
Johnson 12.955
Jones 8,332
Lamar 10.090
Lanier 5.632
Laurens 33.715
Lee 7.838
Liberty 8,572
Lincoln 7.037
Long- 4.061
Lowndes 31.854
Lumpkin 6.215
McDuffie 10.787
Mcintosh 5.283
Macon 15.937
Madison 13.408
Marion 6,S96
Meriwether 22,053
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
4.663
1,960
57
580
5
85
34
506
1.433
670
oo
150
2
*
37
tH7
5.927
2,490
111
856
11
162
67
1,204
6,S78
2,780
136
783
6
83
33
581
2.280
960
32
312
3
48
28
383
2.593
1,030
47
244
7
53
21
191
1.449
710
29
282
2
*
26
tl64
2.079
800
29
272
3
66
18
366
8,400
3,470
10S
936
10
159
65
1,096
2.592
1.140
40
296
1
*
32
tl92
1.207
580
21
96
2
*
16
tll2
31,704
22.250
745
9,659
52
1,162
194
7,764
556
270
6
34
—
—
5
30
4.208
1.900
3S
538
5
91
25
459
4,674
2.010
69
387
5
64
34
369
7,401
4.590
139
2.421
11
461
50
2,764
1.692
670
32
210
4
29
19
t92
2,781
1,160
40
220
■7
*
34
tl39
1.57S
800
34
235
o
*
15
f68
8.994
4,880
127
1,389
14
305
101
1,524
4.883
2,110
59
773
12
193
47
755
7.426
3,420
126
1,464
11
258
64
990
2.174
820
39
157
3
7
8
f32
2.763
1,180
30
366
5
69
43
481
6.640
3.180
105
1,043
9
163
55
977
1.558
550
38
174
1
*
14
68
4.420
2,170
76
768
8
142
45
1,401
1.228
520
21
194
1
*
7
45
965
320
24
24
—
—
7
26
5,160
2,520
84
838
7
115
30
889
22.717
16.900
207
4,165
36
1,052
158
3.650
4.772
1,970
83
610
5
127
35
515
3.942
1.530
49
385
6
69
32
326
7.410
4.520
118
1.833
9
384
55
2.413
2.320
930
44
310
3
58
17
373
4.369
1,690
56
450
5
78
34
770
768
360
19
67
—
—
3
*
2.290
1.030
31
136
3
49
24
299
4.704
2.120
92
720
5
118
51
587
5.591
2.210
114
810
9
92
80
1,094
1.749
760
35
303
3
65
19
367
3,107
1,340
36
228
2
*
28
92
1.844
690
30
162
2
*
11
t78
13.756
7,760
190
2,840
15
513
110
3,166
2.566
880
39
91
1
11
t52
3,443
1.320
80
488
6
60
28
474
03,261
76.930
1.549
30,933
212
7.585
695
31,886
1,951
720
30
121
2
*
12
f66
999
380
13
53
—
—
11
t53
5.67S
3.610
126
1,624
12
341
56
1,780
4,369
1.770
59
574
5
100
35
718
4.523
1.950
55
460
5
96
21
958
3.246
1.390
26
324
6
95
23
tl32
6,778
2.S10
77
465
8
95
88
787
3.389
1,520
55
469
4
86
51
605
8.094
3,990
153
1,597
8
241
83
2,432
2.743
1.230
75
380
2
*
7
t68
3,486
1,410
34
321
6
89
21
433
2.615
1.070
35
113
o
*
16
t77
3.453
1.260
34
256
2
«
26
198
1,896
650
17
78
1
*
5
*
3,482
1,330
49
342
4
48
44
346
2.654
1.030
42
375
o
*
23
t280
2.77 2
1.580
40
455
2
*
12
tl20
4.636
1.930
61
544
6
78
49
591
2,165
920
39
199
5
42
16
221
1.901
810
22
303
2
*
23
f99
4,646
1,860
63
419
6
78
49
771
2.893
1,180
56
458
3
57
20
344
3,040
1,170
56
411
5
57
22
326
1,941
740
17
64
—
—
10
33
2,486
1,190
39
515
3
65
23
fl78
1,221
450
15
87
2
*
17
t61
7,853
3.360
146
1,177
9
157
67
1,277
2,011
760
19
61
1
*
10
t86
1.952
820
40
154
9
*
29
fl85
1.459
530
28
188
3
14
8
t49
918
400
17
80
2
*
9
f39
7.610
4.180
139
1.668
16
351
75
2,021
1.408
540
40
90
1
*
11
f60
2.602
1.050
39
392
4
53
18
t208
1.373
730
37
25S
3
28
21
227
3.827
1.570
38
387
5
78
19
fl21
3.073
1.140
39
101
1
*
31
261
1.590
610
22
113
2
*
7
t45
5,194
2,290
123
657
7
67
28
388
248
u
S. CENSUS DATA
County
Miller
Mitchell . . .
Monroe . . .
Montgomery
Morgan . .
Murray . . .
Muscogee . .
Newton . . .
Oconee . . . .
Oglethorpe
Paulding . .
Peach
Pickens . . .
Pierce . . . .
Pike
Polk
Pulaski . . .
Putnam
Quitman . .
Rabun
Randolph . .
Richmond .
Rockdale
Schley
Screven . . .
Seminole . .
Spalding . .
Stephens . .
Stewart . . .
Sumter
Talbot
Taliaferro .
Tattnall . .
Taylor . . . .
Telfair
Terrell
Thomas . .
Tift
Toombs . .
Towns . . . .
Treutlen
Troup
Turner
Twiggs
Union
Upson
Walker . . .
Walton . . .
Ware
Warren . . .
Washington
Wayne
Webster . . .
Wheeler . . .
White
Whitfield . .
Wilcox . . . .
Wilkes
Wilkinson
Worth . . . .
Popula-
Radio
FOOD
DRKi
AUTOMOTIVE
tion
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
10,000
2,174
800
40
262
3
43
15
781
23,671
5,271
2,170
94
684
6
88
33
636
10,835
2,501
1,070
48
427
3
87
17
415
9,668
2,054
840
30
137
5
28
15
t70
12,531
3,046
1,240
26
271
4
59
24
345
11,142
2,358
870
13
76
o
*
21
236
75,183
19,478
13,050
364
5,707
34
920
116
5,278
18,590
4,498
2,080
61
611
6
101
51
755
7,570
1,770
650
32
126
1
*
3
3
12,442
2,745
1,050
40
173
2
*
11
217
12,842
2,800
1,030
31
231
2
*
15
260
10,375
2,561
1,290
42
390
5
75
18
679
9,169
2,069
910
19
52
3
47
13
273
11,794
2,582
1,080
43
577
5
87
27
U32
10,366
2,330
880
42
210
4
19
15
f69
28,466
6,469
3,420
87
1,275
8
199
34
1,084
9,822
2,491
1,020
37
404
4
72
19
454
8,514
1,931
820
29
268
3
66
23
420
3,433
742
280
10
42
1
*
9
55
7,821
1,710
720
28
178
3
39
18
fl05
16,473
3,931
1,680
79
551
5
75
21
567
81.851
21,035
14,050
408
5,494
26
967
130
4,823
7,696
1,831
760
37
308
3
67
17
174
5.031
1,127
420
17
100
2
#
12
f80
20,343
4,549
1,760
92
515
6
68
23
475
8,483
1,903
750
34
312
3
72
15
202
28,380
7,117
3,860
117
1,877
9
*
59
2,050
12,972
2,971
1,430
35
478
2
*
34
693
10,596
2,394
1,080
49
360
4
31
12
366
24,608
6,301
2,980
97
1,242
12
189
61
1,059
8,147
1,839
770
32
106
4
22
18
f74
6,278
1,360
530
23
133
1
*
6
61
16,220
3,431
1,410
51
570
7
87
35
533
10,774
2,466
990
39
302
3
38
22
fl77
15,145
3,431
1,470
58
388
10
100
44
586
16.646
4,113
1,800
71
590
7
76
24
405
31,179
7,776
3,970
131
1,348
15
317
85
1,391
18,287
4,533
2,170
93
1,053
10
182
69
1,239
16,942
3,736
1.700
64
683
6
*
41
671
4,929
1,049
380
9
7
1
*
6
f8
7,631
1,622
630
26
141
2
*
8
f49
43,896
10,597
5,520
188
2,980
16
419
92
2,944
10,844
1.960
810
45
353
4
56
27
416
9,117
1,989
760
27
149
2
*
12
f72
7,822
1,739
580
42
86
1
*
9
t44
25,078
5,863
2.940
80
1,250
7
228
44
1,129
31.097
7,307
3.540
130
1,478
8
218
48
863
20,807
4,949
2,080
52
653
5
100
41
642
27,903
6,709
4,180
130
1,678
13
388
87
2,549
10,717
2,394
920
31
218
3
62
14
220
24,222
5,705
2.340
94
642
8
125
28
511
13,124
2,984
1,160
55
429
5
74
25
405
4,720
1,023
380
16
99
1
*
5
26
8,531
1,820
710
30
204
2
*
10
51
6,362
1,391
530
34
86
1
*
5
f27
26,114
6,055
3,040
99
1,549
7
230
73
1,543
12,753
2,878
1,100
41
275
7
51
19
161
15.085
3,608
1,540
75
498
5
19
404
11.230
2.656
1,140
65
420
4
31
10
249
21.447
4.875
1,900
63
12,130
499
3
1,109
27
22
367
3,123,723
750,633
396,240
$140,006
$25,540
5,970
$141,552
*Data unavailable. tFilling Station Sales only.
IDAHO
Ada 50,105 14,359
A^dams 3,404 971
Bannock 34,450 8,456
Bear Lake 7,904 1,962
Benewah 7,322 2,113
Bing-ham 21,016 4,700
Population
Families
Radio Homes
12,100
720
7,150
1,490
1,640
3,600
139
13
113
30
21
50
$4,394
84
2,987
501
518
1.159
$834
520
74
45
167
133
17
106
25
15
66
524,873
140,742
111,880
$6,469
124
3,132
608
222
1,344
249
Popula-
County tion
Blaine 5,282
Boise 2,333
Bonner 15,642
Bonneville 25,718
Boundary 5,897
Butte 1,862
Camas 1,361
Canyon 40,833
Caribou 2,269
Cassia 14,556
Clark 1,004
Clearwater 8,235
Custer 3,535
Elmore 5,471
Franklin 10,233
Fremont 10,274
Gem 9,532
Gooding- 9,217
Idaho 12,642
Jefferson 10,657
Jerome 9,877
Kootenai 22,225
Latah 18,785
Lembi 6,497
Lewis 4,643
Lincoln 4,232
Madison 9,176
Minidoka 9,846
Nez Perce 18,841
Oneida 5,302
Owyhee 5,636
Payette 9,500
Pawer 4,003
Shoshone 21,176
Teton 3,598
Twin Falls 36,500
Valley 3,988
Washing-ton 8,861
TOTAL. STATE.
524,873
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
1,442
1,100
12
246
5
66
28
597
750
570
12
141
—
10
t72
4,628
3,650
49
994
6
81
45
887
6,319
5,190
73
2,204
6
282
57
3,322
1,655
1,280
20
519
2
*
24
445
504
400
7
108
1
*
9
122
369
270
5
101
1
*
6
f67
11,355
9,100
98
2,471
14
496
124
3,813
656
490
12
133
2
*
9
t98
3,493
2,680
40
884
5
101
51
1,191
275
200
8
65
4
t22
2,247
1,730
17
433
6
91
17
474
1,007
770
13
201
3
11
18
1116
1,554
1,220
11
200
2
*
35
578
2,354
1,860
18
496
3
68
36
712
2,449
1,900
32
628
4
109
43
666
2,607
2,050
17
559
3
75
34
1,079
2,417
1,800
16
435
4
81
38
1,044
3,525
2,650
35
772
6
72
42
967
2,513
1,980
15
398
4
82
28
444
2,499
1,860
15
620
5
95
39
1,007
6,727
5,400
71
1,774
10
214
79
1,418
5,383
4,230
50
1,343
11
266
54
1,313
1,891
1,430
19
599
2
*
25
516
1,327
1,000
17
392
5
62
20
339
1,116
840
10
225
2
*
14
287
2,081
1,650
17
430
3
96
31
719
2,544
1,900
23
550
5
110
34
761
5,670
4,700
79
1,819
7
262
60
2,764
1,283
1,020
14
254
2
*
18
309
1,526
1,120
16
270
2
*
19
177
2,687
2,110
25
684
4
68
35
893
1,038
780
9
191
1
*
20
161
6,065
5.030
63
2,519
9
255
54
1,944
813
610
11
98
4
58
17
186
9,942
7,900
92
2,621
12
457
114
4,197
1,168
900
14
387
2
*
22
397
2,302
1,810
20
1,441
648
5
211
69
32
804
140,742
111,880
§37,055
$5,671
1,697
$47,310
*Data unavailable.
rFilling Station sales only.
OLLDNlOfl
Adams 65,303
Alexander 25,866
Bond 14,526
Boone 15,197
Brown 8,055
Bureau 37,578
Calhoun 8,212
Carroll 17,994
Cass 16,410
Champaign 70.271
Christian 38.483
Clark 18,835
Clay 18,958
Clinton 22,916
Coles 38,513
Cook 4,049,331
Crawford 21,256
Cumberland 11,679
De Kalb 34,352
De Witt 18,252
Douglas 17,566
Du Page 102,779
Edgar 24,399
Edwards 8,962
Effingham 22,015
Fayette 29.092
Ford 14.975
Franklin 51.507
Pulton 44,644
Gallatin 11,406
Greene 20,291
Grundy 18,393
Hamilton 13,447
Hancock 26,276
Population 7,897,241
Families 2,189,223
Radio Homes 1,985,710
18,633
16,320
252
$4,270
25
$698
158
$3,647
7,232
6,220
90
1,187
14
204
43
1,366
4,328
3,580
44
771
5
56
49
1,091
4,374
3,750
43
1,301
6
80
53
1,188
2,466
1.950
22
349
4
45
35
356
10,685
8,870
168
1,946
19
249
162
2,586
2,154
1,690
29
215
2
*
19
372
5,312
4.450
74
1,257
9
98
71
1,009
4,728
3,990
74
1,216
7
135
65
980
19,511
17.100
218
5,964
29
1,262
203
6,242
11,028
9,200
134
2,606
19
359
138
2,931
5.555
4.430
58
787
8
96
93
1,230
5,392
4,320
49
797
8
117
58
922
5,901
4.820
64
821
6
57
60
795
11,232
9,730
164
2,504
13
366
118
3,812
1,121,319
1,051,800
19,860
331,129
2,160
71,339
4,050
227,620
6,303
5,150
84
1,083
9
110
80
1,312
3,290
2.590
31
419
4
49
31
332
9.881
8,390
121
2,928
18
377
115
3,690
5,261
4.390
69
1,345
7
165
68
1,411
5,072
4,200
55
1,123
8
96
77
1.152
27,429
25,200
326
9,842
41
1,392
247
8,416
7,292
6,120
88
1,471
10
218
98
2,020
2,724
2,200
26
298
3
26
36
582
5,838
4.760
67
1,083
8
144
112
2,065
7,815
6,220
86
1,450
10
256
98
2,244
4,335
3,560
48
994
9
144
68
1,428
14,970
12,710
248
3,326
16
274
139
2,445
13,186
10,970
156
2,752
19
355
157
2,925
3,155
2,520
30
293
6
35
34
404
5,746
4,700
73
1,167
6
115
49
877
5.125
4,280
79
1,234
8
90
71
1,003
3,785
2,940
36
283
5
61
38
335
8,088
6,500
100
1,277
12
151
110
1,368
250
U. S. CENSUS DATA
Popula-
County tion
Hardin 7,673
Henderson 8,954
Henry 43,670
Iroquois 32,469
Jackson 37,868
Jasper 13,421
Jefferson 34,333
Jersey 13,625
Jo Daviess 20,008
Johnson 10,646
Kane 129,022
Kankakee 60,827
Kendall 11,069
Knox 52,065
Lake 124,728
La Salle 97,702
Lawrence 21,114
Lee 34,584
Livingston 38,864
Logan 29,382
McDonough 26,972
McHenry 37,189
McLean 73,897
Macon 84,683
Macoupin 46,255
Madison 148,917
Marion 47,918
Marshall 13,162
Mason 15,304
Massac 14,925
Menard 10,667
Mercer 17,652
Monroe 12,746
Montgomery .... 34,446
Morgan 36,311
Moultrie 13,466
Ogle 29,858
Peoria 152,925
Perry 23,427
Piatt 14,632
Pike 25,346
Pope 7,994
Pulaski 15,886
Putnam 5,284
Randolph 33,356
Richland 17,109
Rock Island .... 113,170
St. Clair 165,915
Saline 37,438
Sangamon 117,754
Schuyler 11,431
Scott 8,163
Shelby 26,257
Stark 8,881
Stephenson 40,608
Tazewell 58,344
Union 21,708
Vermilion 86,655
Wabash 13,706
Warren 21,279
Washington 15,803
Wayne 22,149
White 19,899
Whiteside 43,342
Will 112,995
Williamson 51,611
Winnebago 121,000
Woodford 18,969
Radio
FOOD
DRUT3
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
2,035
1,630
39
279
4
32
14
118
2,594
2,060
26
282
4
24
28
226
12,756
10,990
141
2,952
17
382
162
3,442
9,464
7,640
107
1,842
17
219
137
2,246
10,793
9,070
144
2,201
14
250
137
3,115
3,973
3,060
28
369
4
28
40
553
10,132
8,360
122
1,606
11
254
116
2,675
3,941
3,240
56
728
5
104
29
685
5,997
4,940
74
1,130
10
125
62
795
3,021
2,370
33
214
2
*
30
330
35,163
32,150
496
13,191
47
1,753
332
11,904
14,838
12,900
180
4,001
19
743
192
5,521
3,289
2,650
26
585
5
66
34
560
16,279
14,290
211
3,875
18
677
172
4,286
34,376
31,250
403
12,528
48
1,864
324
11,191
27,082
23,900
401
7,860
38
1,108
313-
6,948
5,969
4,940
89
1,192
9
143
79
1,624
8,747
7,350
98
2,320
11
278
102
2,102
10,191
8,400
117
2,235
15
284
140
2,601
7,328
6,160
113
1,566
13
214
105
863
8,446
7,100
94
1,676
15
214
116
2,184
12,810
10,860
160
3,403
25
428
139
3,339
21,587
18,700
286
5,995
32
869
245
5,901
24,859
22,200
331
7,220
30
1,087
257
8,762
14,359
11,990
170
3,013
20
260
150
2,247
41,567
37,400
631
11,773
55
1,358
378
11,882
14,011
11,760
176
3,672
16
666
164
5,207
3,899
3,180
46
790
8
81
53
927
5,232
4,320
49
905
10
124
71
896
4,328
3,560
68
590
5
115
50
726
3,168
2,570
41
523
6
67
36
762
5,371
4,330
61
763
7
72
65
963
3,591
2,890
51
621
4
54
32
840
10,385
8,590
116
2,016
16
277
122
2,669
9,720
8,250
127
2,111
10
375
95
3,292
3,910
3,130
42
608
5
55
46
664
9,026
7,490
90
2,053
14
279
121
2,027
43,876
39,700
597
14,801
66
2,314
318
14,036
6,719
5,600
86
1,361
11
191
79
1,485
4,261
3,420
44
818
9
*
55
651
7,411
5,950
97
1,253
9
118
91
1,344
2,256
1,750
39
245
1
*
16
198
4,268
3,440
57
439
5
57
42
265
1,516
1,210
19
241
1
*
22
tioo
8,261
7,810
90
1,624
11
153
83
1,302
4,964
4,090
56
861
5
136
63
1,171
31,789
28,900
465
9,359
44
1,319
257
8,526
46,979
42,100
726
11.747
86
1,661
374
10,923
10,674
8,880
132
1,935
16
316
109
2,214
33,186
29,650
444
9,713
47
1,967
299
9,600
3,275
2,590
49
568
4
40
40
557
2,372
1,910
30
413
2
*
24
tl20
7,696
6,140
87
1,079
12
100
92
1,219
2,562
2,060
31
496
4
65
41
453
11,659
10,090
149
3,378
15
487
111
2,855
16,250
14,090
232
4,040
17
491
180
3,322
4,987
4,030
37
928
7
130
60
1,160
24,586
21,400
327
6,474
33
1,096
283
5,855
3,934
3,310
60
952
5
87
47
1,099
6,259
5,230
72
1,422
9
218
88
1,811
4,493
3,580
45
511
6
50
55
682
6,117
4,790
54
608
5
96
65
1,410
5,668
4,500
62
924
5
95
78
1,300
12,318
10,600
150
3,209
17
497
142
2,911
28,883
25,450
437
8,626
41
1,256
278
6,304
14,799
12,420
181
2,782
19
315
129
2,742
34,804
31,500
484
10,920
49
1,626
313
10,334
5,252
4,230
55
1,121
10
114
74
1,716
TOTAL STATE. . 7,897,341 2,189,323 1,985,710 33,903 $601,034 3,693 $109,294 15,599 $504,186
!Data unavailable. t Filling Station Sales only.
251
INDIANA
Population 3,427,796
Families 959,563
Radio Homes 840,280
Popula-
County tion
Adams 21,232
Allen 154,833
Bartholomew . . . 28,266
Benton 11,262
Blackford 13,758
Boone 22.016
Brown 6,187
Carroll 14,730
Cass 38,393
Clark 31,020
Clay 25,167
Clinton 28,300
Crawford 10,160
Daviess 26,100
Dearborn 22,623
Decatur 17,671
De Kalb 24,709
Delaware 74,925
Dubois 22.543
Elkhart 72,488
Fayette 19,395
Floyd 35,048
Fountain 18,302
Franklin 14,398
Fulton 15,941
Gibson 30,662
Grant 55,717
Greene 31,293
Hamilton 24,585
Hancock 17,242
Harrison 17,101
Hendricks 20,152
Henry 40,162
Howard 47,834
Hunting-ton 29,842
Jackson 26,610
Jasper 14,829
Jay 22,487
Jefferson 19,905
Jennings 13,661
Johnson 22,448
Knox 43,865
Kosciusko 29.483
Lagrange 14,348
Lake 288,283
La Porte 63,658
Lawrence 35,556
Madison 88,092
Marion 456,669
Marshall 25,950
Martin 10,278
Miami 27,810
Monroe 36.348
Montgomery 27,267
Morgan 19.798
Newton 10,989
Noble 22,734
Ohio 3,764
Orange 17,199
Owen 12,158
Parke 17,353
Perry 17,765
Pike 17,025
Porter 27,697
Posey 19,164
Pulaski 12,057
Putnam 20,860
Randolph 26,726
Ripley 18,851
Rush 18,915
St. Joseph 161,967
Scott 8,071
Shelby 25,924
Spencer 16.209
Starke 12,147
Steuben 13,709
Sullivan 26,783
Switzerland 8,164
Tippecanoe 51,218
Tipton 15,106
Union 6,013
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
5,451
4,530
62
$904
7
$146
77
$1,641
42,269
38.400
713
12,796
80
2,387
416
13,387
8,120
6,840
119
1,987
8
250
100
2,136
3,070
2,550
34
653
9
112
52
1,042
3,931
3,330
54
876
6
181
49
870
6,632
5,510
64
1,236
10
227
86
1,567
1,617
1.310
29
218
1
*
14
f43
4,583
3.940
50
663
6
110
60
1,108
10,834
9,240
134
2,070
16
494
125
2,463
8,544
7,300
130
1,470
11
177
82
1,292
7,324
6,150
94
1,409
12
224
80
1,470
8,231
7,010
96
1,916
12
342
105
2,358
2,736
2,190
40
225
5
46
26
223
7,080
5,900
113
1,408
8
178
73
1,274
6,441
5,430
80
1,246
9
187
68
1,135
5,064
4,210
67
957
7
134
68
1,214
7,159
6,210
99
1.555
13
191
99
1,972
21,705
19,300
287
5,499
29
1,024
193
5,933
5.590
4,700
45
821
9
114
66
1,422
20.755
18,400
238
5,209
30
966
246
7,172
5,452
4,760
79
1,347
10
229
43
1,258
10,107
9,010
189
2,175
13
227
109
2,079
5,361
4,480
62
1,180
11
156
76
1,668
3.800
3,090
44
564
3
62
39
534
4,621
3,780
58
766
7
102
71
898
8,512
7,100
124
1,305
13
137
104
1,702
15,917
13,800
214
3.705
22
736
168
4,018
9,098
7,530
125
1,678
16
228
128
1,602
7,458
6,190
87
1,315
12
235
103
1,523
5,269
4,380
79
982
8
132
75
1,334
4,562
3.640
42
443
3
58
51
495
5,890
4,840
57
882
12
179
85
1,381
11,217
9,640
144
2,496
15
435
135
3,340
13,663
12,000
185
3,667
17
629
143
3,526
8,526
7,290
132
1,865
12
368
105
1,854
7,289
6,090
110
1,349
10
171
112
1,493
3,806
3,120
47
758
6
99
59
955
6,139
5,030
77
1,117
8
148
91
1,691
5,314
4,360
79
855
4
170
83
955
3,429
2,780
39
480
5
65
40
743
6,514
5,480
79
1,356
12
243
89
1,683
12,315
10,690
197
2,632
21
434
170
2,939
8,637
7,150
94
1.384
14
296
107
1,957
3,863
3,160
53
646
5
72
58
906
74,881
69,000
1.341
23,812
98
3.145
550
20,466
16,696
14,900
232
5,611
17
624
200
4,665
9,728
8,360
140
1,935
12
340
93
1,668
25,276
22,470
332
6,167
35
1,187
280
6,019
130,677
120,750
1,855
38,049
299
11,846
901
41,833
7,296
6,110
80
1.386
11
176
106
2,034
2,599
2,090
36
349
5
56
30
305
8.427
7,240
107
1,616
11
218
106
1,667
9,959
8,710
115
2,513
9
453
109
3,293
8.253
6.980
110
1,829
15
323
109
2,182
5.687
4,710
65
1,175
12
168
88
1,450
3,022
2,520
30
524
8
138
53
653
6,599
5,580
78
1,264
11
203
99
1,634
1,119
910
16
196
1
*
12
146
4,725
3,930
71
1,033
9
121
50
778
3,462
2,840
36
560
6
62
48
856
5,038
4,160
67
897
10
110
89
1,096
4.534
3,850
84
764
7
109
48
625
4,762
3,930
94
810
3
72
52
974
7,657
6,640
114
1.851
12
327
128
2,107
5,437
4,480
65
832
7
105
61
959
3,218
2,600
34
418
6
76
52
820
5,893
4,850
60
1,000
9
133
106
1,329
8,083
6,720
99
1,587
13
239
111
1,873
5,205
4,220
65
839
7
155
72
1,297
5,454
4,530
66
983
5
104
64
1,239
44,038
40,380
662
13,327
65
2,199
391
12,967
2,549
2,050
29
396
4
53
34
369
7,806
6.620
99
1,649
9
254
82
1,807
4,414
3,680
45
455
6
56
60
607
3,445
2,820
47
748
5
52
59
1,006
4,141
3,440
62
931
8
136
91
1,380
7,878
6,910
103
1,460
11
181
104
1,195
2,450
1,930
24
219
2
w
39
218
14,337
12.740
152
4,556
24
1,211
133
4,427
4.412
3,660
47
838
7
116
57
881
1,791
1,460
13
281
4
70
18
408
252
U. S. CENSUS DATA
Popula-
Connty tion
Vanderburg- 130,709
Vermillion 21,763
Vig-o 99,467
Wabash 26,568
Warren 9,033
Warrick 19,421
Washing-ton 17,010
Wayne 59,059
Wells 19,104
White 17,114
Whitley 16,934
TOTAL STATE.. . 3,427,796
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
36,225
33,360
555
9,776
56
2,454
262
9,987
6,474
5,760
110
1,398
8
154
84
1,404
30,018
26,690
511
8,643
52
1,511
292
8,038
7,590
6,440
109
1,621
18
291
108
2,269
2,528
2,030
28
330
3
37
32
tl72
5,433
4,460
91
827
5
61
50
1,069
4,664
3,770
46
395
4
72
63
711
16,457
14,510
220
4,142
22
802
164
4,547
5,535
4,520
54
1,009
6
134
64
1,497
4,883
4,060
52
951
9
193
90
1,285
4,913
4,070
52
13,447
*'
958
8
1,521
158
63
961
959,563
840,280
£30,975
$43,824
10,283 $
249,511
*Data unavailable. t Filling- Station Sales only.
IOWA
Adair 13,179
Adams 10,150
Allamakee 17,171
Appanoose 24,258
Audubon 11,803
Benton 22,847
Black Hawk .... 79,723
Boone 29,751
Bremer 17,935
Buchanan 20,971
Buena Vista .... 19,823
Butler 17,972
Calhoun 17,558
Carroll 22,754
Cass 18,566
Cedar 16,876
Cerro Gordo 43,812
Cherokee 19,261
Chickasaw 15,220
Clarke 10,272
Clay 17,755
Clayton 24,302
Clinton 44,669
Crawford 20,569
Dallas 24,587
Davis 11,123
Decatur 13,994
Delaware 18,476
Des Moines 36,768
Dickinson 12,171
Dubuque 63,704
Emmet 13,330
Fayette 29,134
Floyd 20,255
Franklin 16,203
Fremont 14,630
Greene 16,599
Grundy 13,514
Guthrie 17,216
Hamilton 19,902
Hancock 15,385
Hardin 22,505
Harrison 22,752
Henry 17,962
Howard 13,536
Humboldt 13,447
Ida 11,032
Iowa 17,011
Jackson 19,177
Jasper 31,454
Jefferson 15,749
Johnson 33,190
Jones 19,942
Keokuk 18,391
"tosBUth 26,640
Population 2,538,268
Families 700,173
Radio Homes 595,720
3,768
2,980
59
$620
9
$112
59
$864
2,920
2,280
23
365
4
72
39
469
4,500
3,640
48
684
6
96
72
1,001
6,965
5,840
94
1,434
13
231
87
1,562
3.225
2,540
46
651
7
74
32
685
6,439
5,310
88
1,456
12
162
94
1,857
22,433
20,200
281
7,126
39
1,305
213
7,755
7,906
6,710
102
1,806
14
252
112
2,309
4,938
3.980
47
871
8
140
68
1,552
5,345
4,360
60
910
12
124
86
1,264
5,470
4,500
76
1,363
14
193
95
1,669
5,066
4,050
50
839
10
125
74
1,109
4,856
3,900
59
975
11
202
92
1,257
5,705
4,720
58
1,275
13
158
81
1,979
5,454
4,540
99
1,258
10
186
85
1,908
4,833
3,860
53
889
11
134
75
1,595
11,687
10,400
146
3,268
18
703
144
4,219
4,596
3,810
53
1,124
10
184
67
1,350
4,111
3,260
49
753
7
90
60
843
3,057
2,480
24
510
4
58
45
593
4,895
4,050
57
1,067
8
260
79
2,297
6,651
5,340
96
993
13
187
104
1,398
12,456
10,900
224
3,681
19
444
144
3,574
5,364
4,360
66
1,059
13
154
84
1,273
7,164
5,950
79
1,761
15
264
112
2,050
3,192
2,500
30
422
7
76
35
714
3,883
3,100
46
773
8
97
56
870
4,900
3,980
48
770
9
150
65
1,153
10,869
9.750
169
3,391
19
631
96
3,231
3,295
2,650
60
833
7
149
71
1,088
15,624
14,050
238
4,524
24
509
145
4,694
3,508
2,980
52
909
6
*
63
1,160
7,915
6,650
89
1,524
13
234
95
1,999
5,707
4,840
66
1,189
12
197
83
1,408
4,430
3,660
35
831
7
98
72
1,436
4,143
3,280
69
669
10
126
48
666
4,724
3,860
46
816
10
140
87
1,286
3,694
2,930
33
567
7
136
61
1,166
4,891
3,900
75
999
10
126
87
955
5,371
4,460
55
1,226
13
181
80
1,508
3,960
3,140
41
669
9
127
58
1,181
6,295
5,290
81
1,565
14
239
118
2,223
6,149
5,000
55
913
15
196
92
1,524
4,830
3,980
52
812
11
133
61
907
3,593
2,940
31
659
7
96
48
829
3,470
2,780
44
657
7
107
70
1,241
3,011
2,410
38
598
6
48
794
4,679
3,710
53
843
8
141
50
1,320
5,193
4,250
68
1,164
11
198
76
1,310
8,815
7,430
70
1,575
15
310
111
1,873
4,543
3,840
60
911
9
160
65
1,080
9,395
8,180
92
2,641
15
513
97
2,877
5,138
4,180
50
844
9
119
69
1,286
5,504
4,410
55
930
13
159
86
1,292
6,492
5,250
65
1,287
14
233
114
2,115
253
County-
Lee
Linn
Louisa
Lucas
Lyon
Madison
Mahaska
Marion
Marshall
Mills
Mitchell
Monona
Monroe
Montgomery . .
Muscatine . . . .
O'Brien
Osceola
Page
Palo Alto
Plymouth
Pocahontas . . .
Polk
Pottawattamie .
Poweshiek . . . .
Ring-gold
Sac
Scott
Shelby
Sioux
Story
Tama
Taylor
Union
Van Buren
Wapello
Warren
Washing-ton . . .
Wayne
Webster
Winnebago
Winneshiek . . .
Woodbury
Worth
Wrigrht
TOTAL STATE.
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
41,002
11,374
10,250
175
2,724
18
465
109
2,649
88,928
26,382
23,590
359
6,973
49
2,039
256
8,358
11,375
3,288
2,650
34
622
8
81
49
891
14,542
4,183
3,480
46
911
8
115
49
f388
15,366
3,777
3,000
40
593
7
101
70
763
14,522
4,215
3,390
56
828
9
127
48
978
26,454
7,667
6,450
67
1,307
10
293
102
1,607
26,828
7,206
6,010
72
1,655
9
181
101
1,754
35,333
9,714
8,460
123
2,775
14
242
112
3,070
15,057
3,680
2,990
51
714
8
113
54
1,108
14,110
3,835
3,140
52
781
7
93
55
954
18,220
4,846
3,900
48
809
8
114
77
1,328
14,542
3,957
3,250
45
769
5
76
64
t330
15,706
4,616
3,900
42
947
10
164
70
1.449
31,281
9,235
8,060
137
2,531
16
285
107
2,505
19,303
5,171
4,270
73
1,159
10
153
96
1,604
10,609
2,698
2,140
26
587
5
66
37
850
24,821
6,651
5,660
92
1,548
11
346
87
2,314
16,142
3,996
3,240
50
869
9
133
75
1,166
23,477
6,012
4,910
46
1,090
10
181
84
1,533
16,236
4,199
3,330
43
751
10
179
62
1,158
195,389
56,432
52,000
811
16,603
117
3,894
521
15,788
66,755
18,460
16,250
249
4,692
36
895
214
4,900
18,747
5,377
4,440
44
1,291
11
189
79
1,505
11,139
3,270
2,580
22
394
4
73
40
574
17,635
4,762
3,920
51
818
11
147
82
1,256
84,660
24,137
21,850
311
8,001
39
1,212
163
7,255
16,717
4,259
3,460
59
729
12
140
69
1,181
27,211
6,647
5,320
80
1,043
15
199
97
1,597
33,375
8,988
7,760
126
2,868
21
400
135
3,040
22,410
6,239
5,070
74
1,097
15
172
89
1,695
14,268
4,187
3,330
63
586
10
122
56
644
16,288
4,832
4,140
62
927
10
211
70
1,250
12,039
3,701
2,950
44
504
6
44
52
590
44,217
12,810
11,280
139
3,394
20
644
121
2,798
17,691
5,061
4,120
93
857
7
104
111
1,122
20,028
5,747
4,750
50
976
10
213
73
1,552
13,299
4,015
3,220
44
618
9
103
53
669
41,493
11,377
9,910
148
3,014
15
483
126
4,750
13,967
3,550
2,820
55
766
6
128
58
1,518
22,255
5,806
4,720
63
1,003
9
137
74
1,278
103,450
28,366
25,500
376
8,529
57
1,788
315
8,920
11,431
3.008
2,370
32
515
9
76
43
619
20,036
5,423
4,550
61
8,737 $1
1,220
12
1,327
215
77
1,430
2,538,268
700,173
595,720
63,637
$28,873
8,992 $195,250
'Data unavailable. fFilling- Station Sales only.
KANSA
Population 1,801,028
Families 512,090
Radio Homes 379,160
Allen 19,837
Anderson 11,636
Atchison 22,180
Barber 9,063
Barton 24,972
Bourbon 20,889
Brown 17,362
Butler 31,985
Chase 6,329
Chautauqua .... 9,227
Cherokee 29,805
Cheyenne 6,219
Clark 4,060
Clay 13,271
Cloud 17,228
Coffey 12,259
Comanche 4,409
Cowley 38,057
Crawford 44,092
Decatur 7,448
Dickinson 22,904
Doniphan 12,919
Douglas 25,136
Edwards 6,368
Elk 8,151
Ellis 17,030
Ellsworth 9,852
Finney 10,080
Ford 17,183
6,181
4,520
71
$1,028
10
$139
79
$1,360
3,396
2,200
30
444
9
100
61
761
6,310
4,840
79
1,478
12
277
72
1,358
2,568
1,660
31
651
11
125
44
912
6,771
5,050
82
1,980
14
394
92
2,525
6,381
4,640
81
1,264
10
225
97
1,306
5,057
3,520
48
904
11
191
80
1,398
9,269
6,850
118
2,342
17
221
129
2,852
1,836
1,150
20
292
5
45
31
269
2,685
1,720
29
367
9
98
38
722
8,652
6,410
120
1,670
15
235
125
1,594
1,590
920
13
232
4
68
32
583
1,104
690
11
215
5
74
22
381
3,964
2,700
53
870
8
138
61
967
5,041
3,900
53
1,021
12
209
79
1,315
3,675
2,210
37
788
7
72
51
413
1.245
800
17
284
4
63
22
257
11,074
8,660
126
2,687
25
413
153
3,138
13,573
10,320
226
3,179
21
515
181
3,032
2,000
1,200
29
298
5
49
29
389
6,634
4,850
94
1,575
15
217
119
1,541
3,700
2,230
55
515
9
69
55
412
7,918
6,160
95
1,960
14
411
92
2,420
1,828
1,150
22
412
6
83
42
406
2,473
1,540
23
343
5
57
39
308
3,926
2,760
39
1,063
6
159
61
1,412
2,687
1,720
37
694
7
138
40
498
2,714
2,050
23
818
4
118
51
1,728
4,558
3,570
66
1,361
11
268
89
1,880
254
u
CENSUS DATA
Popula-
County tion
Franklin 20,833
Geary 15,151
Gove 4,794
Graham 7,058
Grant 1,929
Gray 4,766
Greeley 1,637
Greenwood 16,488
Hamilton 2,643
Harper 12,043
Harvey 21,690
Haskell 2,086
Hodgeman 3,520
Jackson 13,357
Jefferson 12,700
Jewell 11,939
Johnson 33,284
Kearny 2,519
Kingman 12,006
Kiowa 5,095
Labette 30,337
Lane 2,811
Leavenworth .... 40,060
Lincoln 8,328
Linn 11,951
Logan 3,686
Lyon 26,366
McPherson 24,662
Marion 18,926
Marshall 20,963
Meade 5,515
Miami 19,459
Mitchell 11,350
Montgomery .... 49,597
Morris 10,349
Morton 2,192
Nemaha 16,734
Neosho 22,197
Ness 6,851
Norton 9,813
Osage 15,103
Osborne 9,898
Ottawa 9,208
Pawnee 10,286
Phillips 10,439
Pottawatomie . . . 14,011
Pratt 12,317
Rawlins 6,616
Reno 52,141
Republic 13,119
Rice 17,193
Riley 20,566
Rooks 8,398
Rush 8,280
Russell 13,636
Saline 29,486
Scott 3,764
Sedgewick 143,170
Seward 6,538
Shawnee 91,009
Sheridan 5,310
Sherman 6,390
Smith 10,577
Stafford 10,504
Stanton 1,441
Stevens 3,193
Sumner 26,296
Thomas 6,485
Trego 5,821
Wabaunsee 9,215
Wallace 2,434
Washington 15,887
Wichita 2,188
Wilson 17,704
Woodson 8,009
Wyandotte 144,869
TOTAL STATE... 1,801,028
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
6,113
4,400
59
1,358
14
256
88
1,480
3,806
3,040
36
962
7
126
40
854
1,136
660
12
158
3
16
27
278
1,572
900
16
188
4
49
23
219
491
340
5
101
2
*
11
t81
1,194
710
12
215
3
44
25
259
417
260
6
64
1
*
10
70
4,765
3,240
51
964
9
138
89
1,214
709
450
11
176
1
*
28
tl92
3,479
2,330
44
836
9
172
57
997
5,982
4,630
49
1,547
10
148
87
1,702
541
320
4
95
3
35
10
146
890
500
8
76
1
*
16
160
3,918
2,430
39
648
8
69
56
568
3,772
2,270
41
483
8
78
47
342
3,594
2,070
38
485
7
80
43
537
9,699
6,800
111
1,608
17
224
162
1,681
671
410
6
90
2
*
14
112
3,217
2,110
40
653
7
97
75
886
1,392
860
9
170
3
55
34
350
8,832
6,600
118
1,907
17
332
115
1,983
757
460
8
141
2
*
16
268
9,321
7,290
119
1,837
21
400
96
1,916
2,305
1,370
22
253
5
42
29
325
3,657
2,100
37
467
7
93
56
571
962
600
18
216
3
38
27
188
7,654
5,790
92
1,894
14
382
110
1,921
6,674
4,620
67
1,559
13
337
101
1,807
5,202
3,320
50
805
10
119
87
1,403
5,960
3,940
74
1,132
14
227
93
1,205
1,444
910
9
311
5
72
27
600
5,411
3,810
51
965
11
164
86
1,261
3,162
2,130
38
769
9
138
60
1.005
14,650
12,100
195
3,876
25
583
202
3,668
2,971
1,940
50
558
7
62
50
566
608
400
7
167
3
44
16
155
4,482
2,740
45
735
11
156
74
821
6,553
4,790
69
1,481
9
208
93
1,572
1,777
1,080
22
280
8
57
32
270
2,702
1,740
30
555
6
99
32
524
4,619
2,820
44
734
9
90
73
793
2,855
1,750
32
563
6
98
62
613
2,772
1,710
25
445
5
71
46
517
2,484
1,740
28
622
6
•
29
453
3,053
1,820
32
578
10
82
61
585
3,859
2,370
42
692
10
131
73
1,251
3,472
2,610
30
911
9
158
72
1,300
1,702
1,000
20
269
4
47
30
318
14,749
11,590
174
3,854
28
738
198
4,853
3,997
2,390
37
568
7
93
69
860
5,003
3,440
50
1,276
11
184
77
1,420
6,078
4,670
76
1,660
14
369
82
1,846
2,354
1,430
28
438
6
63
42
507
2,169
1,330
31
400
8
78
39
523
3,705
2,340
43
843
11
164
70
1,007
8,383
6,880
114
2,562
18
532
120
2,878
986
630
10
205
2
*
19
213
42,410
37,400
522
11,419
86
2,582
469
13,609
1,802
1,440
19
687
3
96
34
813
26,360
22,950
345
7,854
52
1,643
288
7,220
1,254
710
9
132
2
*
22
224
1,730
1,260
14
428
2
*
40
741
3,181
1,860
32
569
8
98
62
509
2,922
1,820
23
668
7
120
42
791
365
220
9
83
2
*
8
f60
850
510
8
194
2
*
17
191
7,560
5,260
82
1,567
18
253
102
1,430
2,176
1,390
17
427
5
120
49
668
1,462
840
20
253
3
49
32
288
2,601
1,540
24
348
8
51
39
467
601
360
8
106
1
*
13
f84
4,593
2,700
42
485
10
95
71
612
566
330
8
157
1
*
5
26
5,233
3,670
54
1,094
12
153
75
886
2,315
1,430
32
416
4
49
50
308
40,617
36,500
677
6,207
10,261
76
1,076
1,991
356
9,885
512,090
379,160
$115,297
$20,998
7,346 J
P129,481
•Data unavailable. tFilling Station Sales only.
255
KENTUCKY
Population 2,845,627
Families 700,892
Radio Homes 501,730
County ti
Adair 18,
Allen 15,
Anderson 8,
Ballard 9,
Barren 27,
Bath 11,
Bell 43,
Boone 10,
Bourbon 17,
Boyd 45,
Boyle 17,
Bracken 9,
Breathitt 23,
Breckinridge .... 17,
Bullitt 9,
Butler 14,
Caldwell 14,
Calloway 19,
Campbell 70,
Carlisle 7,
Carroll 8,
Carter 25,
Casey 19,
Christian 36,
Clark 17,
Clay 23,
Clinton 10,
Crittenden 12,
Cumberland 11,
Daviess 52,
Edmonson 11,
Elliott 8,
Estill 17,
Fayette 78,
Fleming- 13,
Floyd 53,
Franklin 23,
Fulton 15,
Gallatin 4,
Garrard 11,
Grant 9,
Graves 31,
Grayson 17,
Green 12,
Greenup 24,
Hancock 6,
Hardin 26,
Harlan 75,
Harrison 15,
Hart 16,
Henderson 26,
Henry 12,
Hickman 9,
Hopkins 37,
Jackson 16,
Jefferson 385,
Jessamine 12,
Johnson 26,
Kenton 93.
Knott 20,
Knox 31,
Larue 9,
Laurel 25,
Lawrence 17,
Lee 10.
Leslie 14.
Letcher 40.
Lewis 15,
Lincoln 19,
Livingston 9.
Logan 23.
Lyon 9.
McCracken 48.
McCreary 16,
McLean 11.
Madison 28.
Magoffin 17,
Marion 16.
Marshall 16.
Martin 10.
Mason 19
pula-
Radio
FOOD
DRUG
AUTOMOTIVE
;ion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
,560
4,353
2,580
72
$303
3
$49
21
$301
,488
3,965
2,350
52
397
2
*
29
646
,907
2,404
1,480
34
427
2
*
21
385
,485
2,590
1,600
39
251
6
31
21
203
,399
6,959
4,360
97
966
9
205
68
1,422
,451
2,810
1,690
52
352
3
24
21
226
,832
9,204
6,420
172
2,031
9
253
52
1,108
,819
2,971
1,840
38
325
2
*
35
299
,925
4,884
3,360
69
1,108
6
131
28
706
,937
10,927
9,240
216
3,024
16
627
81
2,770
,165
4,555
3,260
68
1,146
6
197
43
1,126
,395
2,553
1,570
40
357
4
44
25
tioo
,944
4,628
2,720
62
183
1
*
11
59
,739
4,504
2,740
96
444
5
59
26
348
,049
2,443
1,520
27
204
2
*
19
265
,368
3,387
1,980
89
149
2
*
14
t85
,656
5,634
3,720
54
552
7
115
26
494
,024
5,203
3,210
58
698
6
117
47
576
,972
20,099
17,520
395
6.893
31
983
87
2,723
,632
2,060
1,270
18
258
4
32
14
t78
,637
2,371
1,500
30
424
4
105
24
367
,537
5,281
3,310
119
645
5
39
26
339
,957
4,245
2,430
60
170
2
*
18
202
,278
9,196
6,140
155
1,437
14
227
80
1,638
,975
4,959
3,520
79
1,042
6
176
66
1,055
,903
4,524
2,620
73
237
2
*
13
f66
,279
2,284
1,340
5
12
8
34
9
94
,099
3,191
1,960
37
407
3
72
11
238
,918
2,619
1,520
34
76
2
*
8
186
,138
13,541
9,790
220
3,080
25
689
98
2,849
,411
2,301
1,350
40
60
2
*
13
192
,714
1,740
980
28
46
—
3
61
,966
3,854
2,540
58
495
4
98
22
337
,883
21,115
17,310
291
6,423
28
1,943
118
7,000
,345
3,573
2,170
58
462
8
55
32
346
,002
10,560
6,870
221
1,687
4
71
43
562
,283
6,060
4,370
79
1,949
6
246
52
1,373
,415
4,075
2,740
91
1,068
6
*
40
860
,296
1,188
730
13
111
2
*
13
145
,907
2,904
1,740
44
434
2
*
25
384
,910
2,738
1,660
38
402
3
66
36
534
,746
8,782
5,700
127
1,317
6
191
62
1,560
,532
4,332
2,570
70
243
5
51
23
269
,223
3,069
1,780
53
228
2
*
22
tll9
,915
5,461
3,480
98
757
5
80
42
342
,801
1,780
1,070
29
174
1
*
15
189
,604
6,007
3,790
99
1,127
8
166
82
1,781
,253
15,832
11,100
187
2,658
12
265
56
2.165
,078
4,225
2,830
67
970
5
138
40
793
,745
4,224
2,500
51
415
6
132
44
371
,998
7,431
5,110
91
1,472
11
208
56
1,219
,232
3,339
2,050
31
432
7
84
27
280
,138
2,462
1,500
22
230
3
21
13
169
,752
10,292
7,000
147
1,681
12
240
87
2,232
,336
3,252
1,870
24
63
2
*
12
t54
,256
106,262
92,150
1,563
32,626
214
7,254
478
25,798
,182
3,257
2,170
43
672
6
64
31
475
,002
5,552
3,480
84
656
2
*
27
753
,018
26,171
22,800
531
8,554
50
1,158
104
3,944
,088
3,771
2,250
85
117
2
•
1
*
,094
6,502
4,090
160
782
4
41
30
274
,617
2,468
1,480
22
205
3
47
29
314
,537
5,450
3,280
100
516
4
64
37
667
,294
3,745
2,220
101
381
2
*
11
t57
,857
2,281
1,400
60
250
2
*
9
112
,979
2,752
1,570
47
69
1
*
4
52
,583
8,126
5,410
129
1,043
3
56
28
603
,674
3,698
2,220
74
355
2
•
17
229
,852
4,614
2,810
91
511
5
45
49
547
,134
2,401
1,450
23
105
2
*
12
t43
,339
7,224
4,510
76
786
7
128
36
814
,039
1.984
1,210
28
191
2
*
9
214
,830
13,474
10,310
207
3,407
27
825
98
3,692
,452
3,293
2,130
57
322
2
*
18
tl31
,435
2,989
1,850
31
262
7
52
21
207
,536
7.158
4,660
94
1,120
8
261
60
1,382
,496
3,437
2,000
117
281
1
*
1
*
,573
3,813
2,440
35
519
3
60
26
465
,615
4,361
2,590
56
414
4
54
34
467
,970
2,007
1,220
55
193
1
*
1
*
,133
5,109
3,600
86
1,232
5
152
55
1,011
256
u
S. CENSUS DATA
County
Meade
Menifee
Mercer
Metcalfe
Monroe
Montgomery . . .
Morgan
Muhlenberg .. .
Nelson
Nicholas
Ohio
Oldham
Owen
Owsley
Pendleton
Perry
Pike
Powell
Pulaski
Robertson ....
Rockcastle ....
Rowan
Russell
Scott
Shelby
Simpson
Spencer
Taylor
Todd
Trigg
Trimble
Union
Warren
Washington . . .
Wayne
Webster
Whitley
Wolfe
Woodford ....
TOTAL STATE.
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sale*
8,810
2,186
1,300
33
158
3
18
21
408
5,689
1,221
700
27
105
—
—
10
52
14,618
3,918
2,570
44
524
7
124
43
714
10,778
2,679
1,530
31
75
1
*
16
t61
14,071
3,258
1,890
37
147
5
26
26
201
12,264
3,204
2,180
53
613
6
105
31
608
16,823
3,568
2,070
84
141
1
*
14
238
37,525
9,130
6,030
106
1,049
7
93
43
980
18,817
4,180
2,590
40
536
6
90
34
720
8,619
2,395
1,460
21
323
3
38
24
216
24,413
6,308
3,920
98
434
11
91
32
397
10,719
2,101
1,340
29
329
2
*
18
264
9,759
3,004
1,780
30
323
3
50
19
321
8,960
1,886
1,070
18
47
—
—
3
13
10,386
2.797
1,690
41
425
4
35
29
331
47,740
9,372
6,260
132
1,117
8
221
35
1,090
71,120
13,985
8,030
338
1,656
8
137
72
1,799
7,692
1,646
990
34
89
—
—
14
t39
39,848
9,038
5,640
135
910
8
181
55
980
3,421
915
540
16
135
1
*
7
t24
17,157
3,700
2,230
38
255
3
25
41
153
12,733
2,730
1,690
77
502
1
*
21
276
13,610
2,982
1,720
26
93
3
21
14
197
14,326
3,957
2,660
44
701
6
125
40
834
17,770
4,785
3,120
41
816
6
134
39
1,027
11,753
3,123
2,000
31
450
3
122
31
643
6,858
1,850
1,100
17
166
1
*
9
t53
13,589
3,401
2,050
49
387
3
61
38
555
14,227
3,719
2,270
56
455
6
64
28
1183
12,682
8,131
4,810
23
273
3
51
25
f98
5,601
1,438
890
16
49
1
*
11
53
17,394
4,388
2,900
46
628
5
141
36
663
36,587
9,797
6,680
157
1,605
12
384
73
2,202
12,681
3,021
1,790
29
415
2
*
23
366
17,172
3,733
2,200
43
260
2
*
18
312
19,164
5,353
3,530
57
548
11
117
43
491
33,190
7,324
4,860
96
993
8
168
60
1,259
9,997
2,074
1,210
30
96
—
—
14
t32
11,826
2,954
1,870
51
10,826 $1
619
5
871
99
23
403
2,845,627
700,892
501,730
L26,418
$22,229
4,379
$106,878
'Data unavailable, f Filling Station Sales only.
LOUI
Parish
Acadia 46,372
Allen 17,606
Ascension 21,212
Assumption 18,542
Avoyelles 39,264
Beauregard 14,855
Bienville 23,928
Bossier 33,060
Caddo 149,831
Calcasieu 55,813
Caldwell 12,061
Cameron 7,199
Catahoula 14,626
Claiborne 29,792
Concordia 14,593
De Soto 31,780
East Baton Rouge 88,182
East Carroll .... 18,811
East Feliciana . . 18,034
Evangeline 30,682
Franklin 32,382
Grant 16,007
Iberia 37,171
Iberville 27,681
Jackson 17,808
Jefferson 50,395
Jefferson Davis . . 24,233
Population 2,363,880
Families 590,722
Radio Homes 354,950
10,997
5,940
201
$938
14
$240
72
$1,551
4,445
2,170
55
434
4
78
29
467
5,177
2,460
106
490
6
91
30
774
4,266
1,960
75
402
6
72
14
289
9,428
4,040
218
767
13
210
69
1,292
3,700
1,890
52
441
5
50
49
56S
5,671
2,450
55
539
12
117
50
917
8,321
3,800
95
951
7
164
49
1,743
40,275
36,830
544
9,798
63
3,101
286
12,505
14,574
8,460
247
3,191
21
460
127
4,329
2,880
1,290
19
117
4
78
22
441
1,702
740
24
118
5
16
8
t51
3,493
1,510
34
206
4
52
19
197
7,023
3,260
88
801
8
216
56
1,024
4,134
1,930
41
474
4
69
14
183
7,893
3,580
112
807
8
157
29
1,063
22.982
14,150
395
6,429
41
1,753
131
7,790
5,121
2,320
55
415
3
130
15
261
3,263
1,430
52
258
6
46
15
274
7,685
3,230
126
418
3
27
29
tl67
8,007
3,330
78
704
10
152
31
612
3,899
1,760
62
412
3
49
37
601
8,882
4,460
192
1,129
12
248
58
2,200
7,009
3,470
126
918
11
118
33
773
4,348
1,940
42
386
5
90
22
702
12,714
7,310
361
2,947
17
229
95
2,351
6,015
2,920
75
918
9
172
43
1,045
257
Popula-
Parish tion
Lafayette 44,026
Lafourche 38,631
La Salle 10,946
Lincoln 24,763
Living-ston 17,815
Madison 18,483
Morehouse 27,525
Natchitoches .... 40,979
Orleans 492,282
Ouachita 59,145
Plaquemines 12,228
Pointe Coupee . . 23,992
Rapides 73,751
Red River 15,859
Richland 28,830
Sabine 23,570
St. Bernard 7,272
St. Charles 12,318
St. Helena 9,546
St. James 16,597
St. John the Baptist 14,680
St. Landry 71,432
St. Martin 26,432
St. Mary 31,399
St. Tammany . . . 23,633
Tangipahoa 45,693
Tensas 15,948
Terrebonne 35,913
Union 20,962
Vermilion 37,631
Vernon 19,118
Washing-ton 34,513
Webster 33,665
West Baton Rouge 11,261
West Carroll .... 19,255
West Feliciana ... 11,720
Winn 16,928
TOTAL STATE.. . 2,363,880
*Data unavailable. t Filling Station Sales only.
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
10,304
5,540
245
914
17
169
58
2,178
8,628
4,060
145
1,008
10
214
37
1,666
2,771
1,320
35
340
6
109
33
860
5,805
2,820
66
684
8
195
35
1,142
4,266
1,830
78
484
4
38
20
353
5,029
2,390
69
793
4
130
17
579
7,200
3,500
62
711
9
149
30
1,178
9,370
4,210
131
1,088
7
173
44
896
132,765
111,100
2,832
31,395
290
9,023
509
22,940
15,800
10,150
271
3,638
24
786
104
4,752
2,914
1,390
82
474
3
*
9
46
5,761
2,520
126
556
6
57
25
836
17,525
9,880
315
2,973
24
668
134
3,664
3,898
1,630
33
249
2
*
30
421
7,107
3,020
67
680
7
134
31
698
5,576
2,470
80
423
6
132
34
542
1,755
860
51
285
1
*
11
t87
2,892
1,440
71
501
6
71
24
297
2,206
910
21
48
1
*
6
38
3,785
1,810
85
506
7
56
18
310
3,394
1,630
81
438
5
35
11
136
15,277
7,130
223
1,283
15
315
78
2,517
5,670
2,530
157
555
9
69
48
920
7,652
3,880
182
1,429
10
134
38
984
6,051
3,190
121
1,028
12
174
47
740
11,342
5,660
163
1,405
18
356
84
1,788
4,475
1,890
55
376
5
108
13
127
8,144
4,050
190
1,459
11
316
49
1,804
5,020
2,140
46
342
4
89
33
586
8,922
4,060
211
811
13
192
44
1,111
4,755
2,250
58
604
2
*
38
625
8,444
4,690
123
1,235
12
290
41
1,328
8,430
4,110
105
1,021
16
274
65
1,754
3,002
1,360
48
493
2
*
12
140
4,500
1,900
56
440
5
107
24
tl25
2,186
940
38
216
2
*
5
t40
4,197
2,060
48
10,300
545
5
892
112
28
617
590,722
354,950
$96,838
$23,075
3.299
£103,737
MAD
County
Androscoggin ....
Aroostook
Cumberland
Franklin
Hancock
Kennebec
Knox
Lincoln
Oxford
Penobscot
Piscataquis
Sagadahoc
Somerset
Waldo
Washing-ton
Fork
TOTAL STATE..
76,598
93,804
145,514
19,849
32,148
77,214
26,833
16,164
42,643
97,175
18,414
19,004
38,769
21,039
37,588
82,383
19,251
19,595
36,001
5,462
9,333
19,225
8,195
4,862
9,714
24,334
5,086
4,466
10,168
5,926
10,008
18,038
Population
Families ....
Radio Homes
17,500
17,600
33,100
5,010
8,560
17,400
7,410
4,470
8,850
22,200
4,690
3,980
9,200
5,260
9,000
16,510
406
326
696
79
251
405
175
95
176
445
67
106
183
114
252
557
$8,112
5,406
16,699
1,442
3,774
7,273
2,915
1,523
3,616
8,858
1,486
1,978
2,776
1,560
3,052
9,056
845,139 209,664
190,740 4,333 $79,526
24
33
77
11
18
37
16
8
21
48
15
8
19
7
16
37
395
$636
714
2,125
199
333
858
247
176
428
1,039
201
207
321
105
240
886
149
286
401
98
149
212
121
82
128
256
63
58
144
101
162
292
845,139
209,664
190,740
$5,784
4,963
12,731
1,565
2,259
5,872
1,943
1,415
2,643
7,958
937
1,435
2,321
998
2,007
5,096
$8,715 2,702 $59,927
MARYLAND
Allegany 88,229 21,549 18,100 425
Anne Arundel . . . 67,935 15,334 12,800 299
Baltimore 155,867 37,527 31,150 484
Baltimore City... 854,144 225,952 205,500 6,235
Calvert 10,511 2,380 1,910 75
Caroline 17,533 4,870 3,940 96
Carroll 39,002 9,056 7,340 140
258
Population 1,821,244
Families 462,591
Radio Homes 400,110
$8,533 26 $978 204 $5,080
5,100 15 569 114 2,755
9,000 39 1,285 329 5,979
96,218 470 15,012 788 49,747
634 2 * 18 t95
1,093 10 137 64 1,237
1,886 13 273 94 1,946
• • •
u
CENSUS DATA
Popula-
County tion
Cecil 26,357
Charles 17,644
Dorchester 27,935
Frederick 57,544
Garrett 21,890
Harford 34,831
Howard 16,924
Kent 13,419
Montgomery .... 81,444
Prince Georges . . 87,177
Queen Annes .... 14,474
St. Marys 14,637
Somerset 20,672
Talbot 18,777
Washington 68,774
Wicomico 34,433
Worcester 21,393
Radio
FC
>OD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
6,228
5,070
106
1,876
8
114
78
1,395
3,825
3,050
80
823
2
*
28
853
7,270
5,700
193
1,962
8
186
62
1,203
14,357
11,700
240
4,058
12
468
137
4,263
4,857
3,920
69
771
5
68
49
1,739
8,361
6,800
126
2,128
11
304
72
2,185
3,866
3,130
84
1,186
3
80
61
1,699
3,749
2,990
90
1,088
7
137
51
719
20,934
17,480
240
6,295
19
1,080
101
6,406
21,392
17,880
259
6,777
16
743
124
6,516
3,905
3,160
69
735
5
70
44
582
3,087
2,490
116
984
1
*
26
654
5,280
4,220
163
1,188
7
126
57
t321
5,448
4,360
100
1,497
11
433
58
2,092
17,633
14,780
370
5,135
20
688
141
4,864
9,762
7,870
183
2,200
12
407
141
3,013
5,969
4,770
118
10,360 $1
1,348
8
730
172
75
1,869
463,591
400,110
62,535
$23,399
2,961
$107,828
*Data unavailable. t Filling Station Sales only.
Population 4,316,721
Families 1,118,104
Radio Homes 1,031,130
Barnstable 36,916
Berkshire 121,807
Bristol 365,092
Dukes 5,571
Essex 497,399
Franklin 49,505
Hampden 331,609
Hampshire 72,423
Middlesex 971,186
Nantucket 3,289
Norfolk 324,979
Plymouth 168,060
Suffolk 861,640
Worcester 502,856
TOTAL STATE.. . 4,316,721
11,032
32,489
96,075
1,697
134,235
13,124
87,175
17,848
243,958
987
82,977
47,927
220,608
127,972
10,400
30,100
87,800
1,620
123,800
12,250
80,500
16,550
224,700
910
77,450
43,550
203,000
118,500
232
499
2,131
34
2,945
202
1,636
331
4,488
19
1,269
969
4,826
2,342
$7,324
12,994
36,670
1,255
57,354
5,233
36,729
6,926
103,933
733
36,091
19,544
102,868
57,315
29
45
160
7
222
19
153
30
499
4
174
75
538
187
fFilling Station Sales only.
1,118,104 1,031,130 21,923 $484,969 2,142
: "'Automotive Sales only.
$895
1,485
4,231
159
6,901
517
4,909
813
13,003
132
5,138
1,983
17,223
5,962
$63,351
189
314
637
18
843
178
661
206
1,435
5
640
506
813
951
$3,949
10,054
19,571
f272
27,773
4,583
24,489
5,163
51,562
**139
28,574
13,253
43,231
31,386
,396 $264,231
MIlCHiCAN
Population
Families . . .
Radio Homes
Alcona
Alger
Allegan .
Alpena
Antrim . .
Arenac . .
Baraga ..
Barry
Bay
Benzie . .
Berrien
Branch . .
Calhoun
Cass
Charlevoix
Cheboygan
Chippewa
Clare
Clinton
Crawford
5,450
10,138
41,768
20,683
10,946
9,208
9,367
22,548
74,962
7,775
88,882
25,797
94,035
21,922
12,943
13,619
26,411
9,160
26,666
3,760
1,411
2,489
11,721
5,222
2,958
2,360
2,385
6,580
19,333
2,202
25,538
7,700
26,983
6,510
3,516
3,442
6,667
2,411
7,262
946
1,240
2,200
10,330
4,680
2,640
2,070
2,150
5,820
17,550
1,990
23,190
6,830
24,720
5,840
3,120
3,000
5,950
2,140
6,380
870
5,256,106
1,382,738
1,272,120
26
37
166
87
30
26
22
64
311
35
316
85
351
79
62
65
134
42
60
15
$239
772
2,625
1,542
578
430
676
1,234
5,454
572
7,730
1,657
7,924
1,259
965
998
2,394
766
1,228
425
2
5
17
7
7
2
2
9
33
5
51
10
50
9
7
10
10
3
10
3
$62
324
302
83
196
1,094
111
1,527
252
1,612
136
125
165
200
68
247
69
27
33
167
65
43
53
37
65
172
37
354
125
289
97
65
53
70
49
118
35
$393
614
2,961
1,380
f334
871
590
1,296
5,286
499
7,530
2,175
8,434
1,397
920
726
1,638
625
2,013
421
259
County
Delta
Dickinson ....
Eaton
Emmet
Genesee
Gladwin
Gog-ebic
Grand Traverse
Gratiot
Hillsdale
Hougrhton ....
Huron
Ingrham
Ionia
Iosco
Iron
Isabella
Jackson
Kalamazoo . . .
Kalaska
Kent
Keweenaw ....
Lake
Lapeer
Leelanau
Lenawee
Livingston . . .
Luce
Mackinac ....
Macomb
Manistee
Marquette ....
Mason
Mecosta
Menominee . . .
Midland
Missaukee ....
Monroe -.
Montcalm ....
Montmorency
Muskeg-on ....
Newayg-o
Oakland
Oceana
Og-emaw
Ontonagon . . .
Osceola
Oscoda
Otsegro
Ottawa
Presque Isle . .
Roscommon . .
Saginaw
St. Clair
St. Joseph ....
Sanilac
Schoolcraft . . .
Shiawassee . . .
Tuscola
Van Bur en ....
Washtenaw .. .
Wayne
Wexford
TOTAL STATE.
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
33,713
8,722
7,910
123
2,295
12
274
94
2,201
28,678
7.474
6,640
112
1,855
7
149
79
1,854
34,046
10.003
8,910
116
2,183
18
342
143
2,543
15.746
4.209
3.770
56
1,478
7
204
67
1,605
227,445
60,102
55,500
775
20,795
92
3,890
599
19,556
9,339
2,413
2,120
39
469
4
87
34
500
31.640
8.098
7,220
108
2.492
6
259
94
2,243
23.344
5.845
5,180
77
1.853
9
270
72
2,226
32,230
8.802
7,800
108
1,884
15
254
128
2,719
29,014
8,547
7.560
95
1,425
10
160
132
1,666
47.617
12.512
11.200
182
4.275
11
251
132
2,342
32.531
8,058
7.110
109
1,469
17
232
120
2,584
130,178
36,777
34,800
417
11.391
70
2,381
358
12.067
35,785
9.530
8,490
108
2,013
17
309
165
2,644
8,519
2,324
2,090
40
624
6
119
33
595
20,253
5,220
4,710
69
1,667
7
148
62
1,188
25,872
6,693
5,890
61
1,371
9
185
95
1,983
92,15S
24,401
22.400
340
7,137
49
1,278
264
7,675
99.932
27,424
25.250
351
8,714
53
2,042
289
9,455
5,146
1.363
1,210
14
219
1
*
15
fl04
245,914
69.116
64.450
960
21,103
126
4,646
664
19,648
3,924
1.065
990
12
407
—
—
11
79
4,794
1.440
1,280
32
244
1
*
27
186
32,106
7.393
6.530
81
1,550
11
220
132
2,446
8,408
2,143
1.890
46
496
3
45
34
255
53.714
14,758
13,230
191
3,806
20
375
198
4,370
20,773
3.896
3,470
70
1,451
9
170
101
2,088
7,406
1.487
1,350
16
530
3
134
12
562
9,385
2,338
2,130
47
766
5
64
49
491
107,428
27,551
25,190
303
7,622
36
1,043
315
7,962
18.379
5,229
4,560
85
1,243
12
283
70
1,263
46,689
12.041
10.870
173
4.285
11
356
123
2,784
19,249
5,445
4.820
76
1.449
11
180
75
1,174
16.842
4.566
4.010
50
805
6
165
80
1,172
24.918
6.375
5,680
77
1.158
6
82
75
1,158
27.079
6.933
6.160
92
2.007
8
280
77
2,041
8.029
1.922
1.750
16
221
o
*
30
375
57.673
15,123
33.700
231
3.699
14
416
192
3,963
28.561
8.363
7.370
122
1,842
21
291
152
2,331
3,839
970
860
20
187
3
55
19
234
94,264
25,728
23,740
366
8,717
36
1,327
251
6,422
19,253
5.272
4.670
68
974
6
108
55
958
253,577
74.741
69,150
793
21,907
99
3,186
741
23,386
14.794
4,135
3.650
50
892
o
84
57
817
8.704
2.249
1.980
27
504
4
63
42
619
11.360
2.942
2.630
39
791
5
40
39
458
13,288
3.574
3.160
40
606
6
101
69
961
2.538
664
580
10
129
o
*
18
131
5.793
1.373
1.230
24
419
2
*
41
658
59,376
16,047
14.580
191
4.010
23
678
194
4,666
12.224
2.759
2.440
41
727
4
76
35
579
3,660
1.104
990
35
472
2
#
42
396
130.625
34,549
31.650
425
9,687
60
2,108
301
8,645
76.311
20.368
18,550
318
6,348
30
949
240
5,957
32,103
9.501
8.570
117
2.392
18
338
167
2,760
30.140
7.971
6.990
88
1.483
19
228
129
2,295
9.605
2.366
2.080
33
750
3
101
38
804
41,145
11.347
10,200
128
2.959
21
364
164
3.532
35,693
9,321
8.200
108
1,881
17
290
126
3,287
35,451
10.620
9,520
139
2.693
18
341
185
2.663
80.634
22.214
20.480
359
8,216
45
1,805
250
8,364
2.012,183
504,637
474.000
8,741
162,784
997
36.793
3,039
166,646
17,955
4.879
4,320
64
20,217
1,204
8
2,410
248
80
1,520
5,256,106
1,382,738
1,272,120
$410,493
$77,765
13,668
$419,145
rData unavailable.
(Filling- Station Sales only
MINNESOTA
Population 2,792,300
Families 726,391
Radio Homes 620,770
Aitkin 17,791
Anoka 22.456
Becker 26.604
Beltrami 26.053
Benton 16,100
Big- Stone 10,415
Blue Earth 36,165
Brown 25,532
Carlton 24,165
4,596
3,480
64
$544
4
$57
84
$733
5,470
4.650
64
1.156
4
99
51
1,064
6,455
5.090
70
1,079
6
132
74
1,504
6,002
4,860
90
1,676
5
202
93
1.899
3.622
2.950
46
822
4
77
71
t659
2.572
2,090
38
645
7
86
51
992
9.659
8,110
119
2,659
13
491
128
3,358
6,472
5,450
57
1,502
13
325
91
1,957
6,055
4,950
52
1,018
6
128
90
1,444
260
U. S. CENSUS DATA
Popula-
County tion
Carver 17,605
Cass 20,062
Chippewa 16,918
Chisago 13.124
Clay 25,329
Clearwater 11,122
Cook 2.996
Cottonwood 16,119
Crow Wing 30.140
Dakota 39,668
Dodge 12,928
Doug-las 20,366
Faribault 23,782
Fillmore 25,517
Freeborn 31,682
Goodhue 31.504
Grant 9,820
Hennepin 566,289
Houston 14.733
Hubbard 10,998
Isanti 12.926
Itasca 32,994
Jackson 16.877
Kanabec 9,666
Kandiyohi 26.484
Kittson 10,722
Koochiching .... 16,885
Lac qui Parle. . . . 15,484
Lake 6.929
Lake of the Woods 5.843
Le Sueur 19.195
Lincoln 10,7S6
Lynn 21,522
McLeod 21,385
Mahnomen 8,053
Marshall 18,342
Martin 24,673
Meeker 19.268
Mille Lacs 14.785
Morrison 24.415
Mower 36,089
Murray 15,055
Nicollet 18.291
Nobles 21,223
Norman 14.674
Olmsted 42.613
Otter Tail 53.039
Pennington 12,900
Pine 21.447
Pipestone 13,782
Polk 37,719
Pope 13,517
Ramsey 310.431
Red Lake 7.411
Redwood 22,277
Renville 24.601
Rice 32.145
Rock 10,929
Roseau 15,074
St. Louis 206.391
Scott 15,573
Sherburne 10.451
Sibley 16,582
Stearns 67.203
Steele 19.657
Stevens 11.016
Swift 15,453
Todd 27,411
Traverse 8.275
Wabasha 17,644
Wadena 12,585
Waseca 15,202
Washington 26.390
Watonwan 14.017
Wilkin 10,526
Winona 37,746
Wright 27,477
Yellow Medicine . 16,863
TOTAL STATE.. . 2,792,300
Radio
FOOD
DRUG
VITOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
4.280
3.390
45
713
8
252
50
1.035
5,151
4.050
63
946
6
96
85
715
4.289
3.490
46
1,057
6
128
65
1,582
3,639
2.830
46
087
6
90
66
841
6,261
5,210
69
1,711
8
176
76
1.996
2.788
2.120
32
386
3
56
31
398
793
660
20
2(50
1
*
17
f225
3,986
3.110
26
539
<>
143
53
1,200
7,862
6,700
131
2.074
10
295
109
2,352
9.579
8.270
129
2.530
12
328
119
3,767
3,316
2,560
36
530
8
86
42
520
5.280
4.180
55
1.082
9
180
92
1,280
6,123
4,910
71
1,545
14
221
101
1,928
6,899
5,430
71
1.050
13
213
112
1.355
8.176
6,720
95
2 227
8
227
88
2,601
8.337
6.870
102
1.984
15
260
117
2,424
2.475
1,930
31
428
6
57
43
745
161,571
148.810
2.393
63.835
295
11.715
1,240
46,245
3,779
2,930
41
582
4
75
52
798
2.881
2,240
38
676
3
42
41
640
3.088
2,390
37
605
4
104
47
862
8.224
6,650
102
2,258
7
134
91
1,980
4.204
3,230
37
744
o
109
58
848
2,496
1,870
21
366
3
58
26
573
6.305
5,130
76
1.408
6
170
105
2,275
2.534
1.970
27
304
o
45
42
915
4,479
3.720
63
1.350
o
133
57
1,167
3,713
2,870
26
619
6
106
66
878
2.085
1.820
43
685
o
*
25
t298
1.499
1.170
27
303
2
*
15
120
5,156
4,120
52
900
10
140
64
1,255
2,657
2,050
27
346
4
68
41
627
5,343
4.360
58
1,268
10
193
87
2,120
5.516
4,420
57
1,087
10
160
81
1,687
1.780
1,400
18
290
o
*
17
325
4.285
3.260
46
567
8
102
60
811
6.293
5,100
57'
1,391
14
241
102
2,072
4.765
3,720
51
1,014
7
*
77
1,219
4.132
3.210
35
557
6
108
77
1,399
6.320
4.960
73
1,058
12
124
143
1,323
9.262
7,830
111
2,731
11
503
95
2,860
3.431
2.610
33
468
4
54
51
744
4.027
3,320
39
873
5
61
35
713
5.264
4.250
53
1.136
7
171
70
2,199
3.594
2.740
39
557
5
64
43
893
10.241
8.740
96
2.841
14
887
105
3,671
12.772
10.000
141
2.185
16
297
127
2,995
3.184
2.610
36
881
4
134
35
1,220
5,489
4.180
53
750
5
88
93
1.247
3,419
2.410
41
604
7
101
63
1,418
9.167
7.340
117
2,126
13
359
115
2,161
3,325
2,570
39
597
5
76
54
601
86.236
80.720
1,247
36.686
143
5,526
628
27,836
1.693
1,310
19
215
1
*
25
255
5.405
4.260
51
1.033
12
135
87
1.408
5.946
4,640
51
1.000
10
143
104
1,798
7,557
6,340
82
1,894
12
323
86
1,930
2.789
2.240
28
554
4
53
50
850
3.601
2.730
37
517
5
111
50
664
56.513
51.200
895
20.898
75
2,564
519
15,216
3.676
2.920
49
613
9
120
71
1,065
2.346
1.820
22
423
2
*
53
750
4.023
3,120
34
450
9
116
55
950
14.305
11.990
171
3.611
22
542
244
4,153
4.968
4.160
36
1.098
7
187
51
1,364
2.640
2.060
23
487
o
80
28
1,060
3.764
2.950
37
759
7
95
72
903
6.700
5.180
54
1,065
9
129
94
1,156
2.032
1.580
23
343
3
51
29
520
4.589
3.750
50
789
9
107
63
1,135
3,109
2.460
30
550
4
83
54
787
3.937
3.200
29
639
6
149
64
1,155
6.834
5.750
94
1.723
6
215
S3
2.083
3.576
2,890
31
858
7
146
63
929
2,453
1.930
34
640
4
77
32
436
9.978
8.720
136
3.146
11
424
102
2,878
7.101
5.520
84
1,075
14
179
121
1,714
4.203
3,270
43
9,261 §5
679
8
1,134
118
60
1.174
726,391
620,770
211,177
§32,994
8,396
$204,415
261
Population 2,183,796
Families 537,359
Radio Homes 228,090
Popula-
County tion
Adams 27,218
Alcorn 26,865
Amite 21,885
Attala 30,502
Benton 10,426
Bolivar 67,565
Calhoun 20.908
Carroll 20,648
Chickasaw 21,438
Choctaw 13,547
Claiborne 12,806
Clarke 20,602
Clay 19,019
Coahoma 48,321
Copiah 34,017
Covington 17,025
De Soto 26,731
Forrest 34,883
Franklin 12,495
George 8,707
Greene 9,513
Grenada 19,044
Hancock 11,322
Harrison 50,630
Hinds 107,038
Holmes 39,682
Humphreys 26,243
Issaquena 6,433
Itawamba 19,854
Jackson 20,593
Jasper 19,461
Jefferson 13,961
Jefferson Davis . . 15,875
Jones 49,225
Kemper 21,876
Lafayette 21,252
Lamar 12,028
Lauderdale 57,992
Lawrence 13,979
Leake 24,576
Lee 38,817
Leflore 53,370
Lincoln 27,588
Lowndes 35,231
Madison 37,654
Marion 24,003
Marshall 25,596
Monroe 37,600
Montgomery .... 15,698
Neshoba 28,001
Newton 24,137
Noxubee 25,456
Oktibbeha 22,143
Panola 34,456
Pearl River 19,126
Perry 9,298
Pike 34,911
Pontotoc 22,896
Prentiss 20,933
Quitman 27,101
Rankin 27,876
Scott 23,137
Sharkey 15,427
Simpson 21,998
Smith 19,450
Stone 6,159
Sunflower 60,219
Tallahatchie .... 34,130
Tate 19,322
Tippah 19,628
Tishomingo 16,969
Tunica 22,607
Union 21,771
Walthall 17,533
Warren 39,421
Washington 67,651
Wayne ......... 16,921
Webster 14,160
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
7,541
4,130
147
$1,544
11
$262
34
$1,209
6,710
3,100
123
965
7
147
55
1,470
4,947
1,700
88
377
4
52
18
332
6,961
2,740
80
862
9
129
39
860
2,371
780
36
95
3
4
8
t21
18,132
6,580
307
2,941
24
327
79
1,713
4,919
1,760
29
182
8
40
28
402
4,744
1,580
38
290
4
34
15
1113
5,081
1,890
84
538
8
106
24
357
3,005
1,060
31
256
4
58
13
till
3,373
1,250
49
295
2
*
13
320
4,777
1,880
60
398
5
73
21
407
4.704
2,040
77
612
5
71
22
516
13,476
5,640
191
1,768
17
263
56
2,257
8,249
3,070
96
841
11
138
38
890
3,789
1.340
51
313
4
58
18
283
6,678
2,230
84
368
3
*
24
576
9,103
5,610
160
1,894
14
330
61
2,761
3,047
1,180
45
190
3
41
14
136
1,941
740
34
261
3
56
12
409
2,042
860
22
235
4
57
13
t43
4,499
2,020
52
511
6
106
25
915
2,808
1,440
62
565
6
85
26
tl71
13,029
8.360
244
2,887
16
506
105
2,687
29,956
18,350
333
5,585
45
1,396
153
7,232
9,971
3,810
104
932
13
171
50
1,249
6,522
2,420
68
902
6
127
26
653
1,772
590
13
82
—
—
3
30
4,417
1,490
81
247
2
*
19
175
5,165
2,650
82
1,004
6
154
34
573
4,308
1,500
49
170
5
56
25
448
3,554
1,260
50
208
4
46
11
t71
3,511
1,160
30
195
4
51
16
316
11,611
6,000
173
1,877
12
288
85
1,936
4,745
1,660
68
174
5
56
12
t89
5,143
2,060
88
626
6
115
22
604
2.861
1,200
25
205
5
59
23
98
14,865
8.850
263
2.971
19
467
83
2,926
3,176
1,120
43
227
4
69
19
274
5,477
1,910
54
293
5
78
28
668
9,581
4,190
125
1,147
11
238
73
1,081
13,972
5,960
195
2,421
13
367
52
2,692
6,535
2,820
100
933
8
170
32
929
8,842
4,300
166
1,247
10
267
50
1,646
8,865
3,430
100
909
9
108
34
932
5,618
2,450
89
922
5
*
19
657
6.015
2,110
119
473
8
92
24
542
8,893
3,740
130
1,041
9
147
42
1,571
3,732
1.580
36
451
4
59
30
478
6,295
2,370
45
332
4
160
25
619
5,514
2,020
62
521
8
110
36
671
6,042
2,110
74
539
6
114
21
540
5,051
2,090
60
708
5
135
30
599
8,250
2,890
93
1,102
10
168
43
1,169
4,641
2,220
82
589
5
73
38
833
2,078
830
21
128
4
23
9
137
8,630
4,280
140
1,078
15
235
65
1,535
5,450
1,890
77
415
4
78
26
1113
4,982
1,740
74
541
6
99
29
497
6,852
2,320
106
691
8
113
19
453
5,667
2,070
84
556
6
60
37
460
5,212
1,960
62
511
8
98
35
944
3,939
1,360
47
422
4
70
19
532
4,972
1,840
61
306
6
54
42
592
4,245
1,500
38
145
7
66
23
253
1,497
610
28
255
2
*
13
1115
14,689
5,240
206
1,882
15
221
61
1,842
8,589
2,960
81
836
9
90
32
562
4,688
1,600
66
386
6
64
21
311
4,582
1,590
46
298
7
64
30
275
3.950
1,460
46
335
4
11
29
207
6,245
2,070
111
786
4
68
23
572
5,416
2,160
112
608
5
110
29
461
3,893
1,290
36
135
3
48
18
530
11,487
6,900
159
2,440
9
191
47
1,965
19,030
8,440
253
3,010
20
412
60
2,861
3,701
1,380
49
. 233
3
30
17
453
3,323
1,170
49
363
3
54
23
477
262
• • •
u. s.
CENSUS DATA
•
• •
County
Wilkinson
Winston
Yalobusha
Yazoo
Popula-
tion
15,954
22,747
18,395
40,088
Families
3,795
5,054
4,491
10,076
Radio
Homes
1,420
2,000
1,980
2,740
FOOD
Stores Sales
82 325
56 422
51 389
92 827
DF
Stores
7
5
7
12
626
tUG
Sales
149
77
103
303
AUTOMOTIVE
Stores Sales
16 473
23 756
33 t227
26 1,208
TOTAL STATE..
. 2,183,796 537,359
)le. t Filling: Station Sales
228,090
only.
7,423 $66,543
$11,463
2,724
$71,729
*Data unavailal
©URD
Population 3,784,664
Families 1,065,653
Radio Homes 818,620
Adair 20,237
Andrew 13,017
Atchison 12,899
Audrain 22,648
Barry 23,458
Barton 13,057
Bates 19,548
Benton 11,219
Bollingrer 12,896
Boone 34,858
Buchanan 93,998
Butler 34,268
Caldwell 11,635
Callaway 23,065
Camden 8,934
Cape Girardeau . . 37,749
Carroll 17,762
Carter 6,226
Cass 19,366
Cedar 11,681
Chariton 18,059
Christian 13,538
Clark 10,163
Clay 30,093
Clinton 13,263
Cole 34,856
Cooper 17,901
Crawford 12,606
Dade 11,253
Dallas 11,517
Daviess 13,383
De Kalb 9,746
Dent 11,760
Douglas 15,574
Dunklin 45,018
Franklin 33,911
Gasconade 12,397
Gentry 13,361
Greene 90,408
Grundy 15,617
Harrison 16,504
Henry 22,300
Hickory 6,535
Holt 12,475
Howard 13,008
Howell 22,238
Iron 10,431
Jackson 476,566
Jasper 78,654
Jefferson 31,988
Johnson 21,408
Knox 8,873
Laclede 18,643
Lafayette 27,807
Lawrence 24,552
Lewis 11,391
Lincoln 14,383
Linn 21,337
Livingston 17,559
McDonald 15,736
Macon 21,404
Madison 9,636
6,104
4,330
80
$1,284
6
$189
78
$1,323
3,887
2,220
41
459
9
90
51
577
3,595
2,120
20
460
9
106
41
884
6,775
4,800
68
1,474
9
235
80
1,444
6,259
3,810
70
641
9
189
92
1,011
4,148
2,490
46
550
9
134
63
556
5,925
3,650
64
802
11
129
86
1,152
3,156
1,780
25
171
7
85
50
344
3,205
1,690
30
122
2
*
36
189
10,450
7,810
112
2,522
19
785
135
2,533
26,802
23,600
380
6,559
71
2,136
273
5,942
8,425
5,750
99
1,277
10
245
105
1,854
3,609
2,190
43
476
8
78
50
803
5,810
3,510
47
828
6
113
79
1,103
2,404
1,360
27
135
6
53
48
tl64
9,817
7,280
109
2,122
22
546
120
2,978
5,273
3,320
55
793
11
135
68
838
1,502
910
27
178
2
3=
18
106
5,895
3,540
57
883
18
228
114
1,197
3,481
1,950
52
309
6
114
47
431
5,183
3,000
59
658
10
100
62
862
3,716
2,000
22
197
5
60
58
387
3,118
1,830
32
360
6
49
47
455
9,069
6,840
110
1,925
21
647
176
4,394
4,069
2,770
51
708
7
112
64
942
8,275
6,770
99
2,315
17
646
103
2,610
4,945
3,340
51
804
11
210
59
916
3,359
1,890
29
308
8
102
47
621
3,267
1,810
29
271
7
65
41
325
3,053
1,590
21
140
5
48
50
359
4,122
2,380
36
460
8
103
53
570
2,953
1,680
38
343
8
53
53
374
3,140
1,760
35
336
5
86
79
555
3,811
1,950
40
199
2
*
29
308
11,011
6,670
168
1,674
25
413
95
2,523
9,190
6,070
96
1,370
17
230
156
2,023
3,358
2,060
34
549
5
45
57
641
4,012
2,420
36
561
10
125
57
780
26,614
21,800
388
5,740
51
1,761
430
6,204
4,888
3,460
54
715
10
220
56
864
4,915
2,810
31
606
11
168
76
1,011
6,794
4,490
90
949
18
257
121
1,627
1,889
1,010
25
135
6
11
29
t99
3,648
2,180
28
435
11
116
47
584
3,812
2,460
34
580
10
213
46
533
5,938
3,600
52
446
10
202
72
907
2,517
1.580
28
173
2
*
27
390
143,371
130,200
1,806
41,675
336
16,141
1,085
36,285
23,492
19,200
354
5,510
42
1,221
316
7,427
8,791
6,400
102
2,052
13
237
93
1,592
6,356
4,060
64
961
14
244
81
1,382
2,724
1,570
35
403
5
59
39
331
5,011
3,050
57
667
4
88
94
846
8,031
5,480
79
1,286
18
322
129
1,492
6,913
4,390
72
824
13
218
122
960
3,638
2,250
42
470
10
80
58
677
4,379
2,570
34
403
8
64
54
949
6.508
4,670
65
1,022
19
309
96
1,556
4,951
3,480
61
836
10
165
63
1,084
4,169
2,270
43
292
11
100
68
586
6,595
4,120
76
989
14
179
84
1,765
2,507
1,660
33
342
4
76
38
437
263
Popula-
County tion
Maries 8,636
Marion 30,665
Mercer 8,764
Miller 14,793
Mississippi 23,232
Moniteau 11,764
Monroe 13,162
Montgomery .... 12,434
Morgan 11,125
New Madrid .... 39.803
Newton 27,988
Nodaway 25,578
Oregon 13,302
Osage 12,361
Ozark 10,767
Pemiscot 46,714
Perry 15,292
Pettis 33,269
Phelps 17,507
Pike 18,314
Platte 13,868
Polk 19,924
Pulaski 10,772
Putnam 11,320
Ralls 10,035
Randolph 24,453
Ray 18,562
Reynolds 9,363
Ripley 12,594
St. Charles 25,621
St. Clair 12,727
St. Francois .... 35,946
St. Louis 272,707
St. Louis City.. . . 813,748
Ste. Genevieve . . 10,901
Saline 29,374
Schuyler 6.565
Scotland 8.551
Scott 30.386
Shannon 11,823
Shelby 11,209
Stoddard 33,019
Stone 11,302
Sullivan 13,671
Taney 10,308
Texas 19,810
Vernon 25,593
Warren 7,727
Washington 17,485
Wayne 12.799
Webster 17.431
Worth 6.350
Wright 17.950
Families
2,163
9,395
2,599
3,901
5,724
3,417
4,083
3,778
3,032
9.335
7,989
7,389
3,320
2,984
2,588
11,627
3,716
9,840
4,853
5,744
4,122
4,785
2.926
3,240
2,958
7,648
5,560
2.190
3,103
6,792
3,788
8,831
73,211
234,512
2,666
7,978
2,053
2,629
7,711
2,830
3,545
8,023
2,911
3,954
2,755
5.161
7,125
2.225
4,092
3,114
4,538
1,822
4.754
Radio
Homes
1,130
7,670
1,440
2,500
3,570
2,050
2,370
2,290
1,730
5,410
5,070
4,750
1,860
1,670
1.300
6,740
2.300
7,540
3,170
3.800
2,460
3,670
1,730
1,820
1,730
5,850
3,560
1,190
1,740
4,970
2,130
6.530
60,500
220,000
1,730
5,670
1,210
1,500
5.450
1,620
2,130
4,710
1,580
2,240
1.600
2,770
4,700
1,300
2,540
1,780
2,480
1,020
2.650
FOOD
Stores Sales
DRUG
Stores Sales
AUTOMOTIVE
Stores Sales
7
142
18
36
84
31
26
38
36
111
88
56
39
32
12
165
25
123
52
61
56
59
34
38
18
88
72
12
37
81
33
133
915
4.403
24
80
26
26
110
35
30
102
27
46
39
40
81
19
51
31
42
18
29
40
2,320
262
459
1,097
358
651
488
313
1,149
1,050
1,072
253
221
27
1,600
370
1,940
837
972
496
458
256
318
244
1,533
802
64
323
1,265
265
2,119
23,033
76,111
419
1,393
374
370
1,497
185
528
1,007
100
457
304
293
1,071
235
462
157
476
247
237
4
12
11
19
5
3
20
3
13
9
11
9
12
8
3
4
17
10
1
4
8
7
18
118
544
5
19
5
5
18
3
12
14
4
10
11
3
5
4
7
3
10
23
422
73
113
79
111
80
50
191
148
269
58
29
366
81
374
211
131
92
96
73
73
58
252
151
73
123
71
322
3,980
13,809
33
371
33
59
316
41
63
145
38
91
66
97
174
29
42
49
66
45
107
24
105
32
63
53
46
49
69
45
74
118
104
33
33
14
90
59
121
76
83
54
99
66
40
33
89
71
18
30
105
57
114
733
1,385
20
104
32
33
119
30
60
61
30
55
50
62
105
30
34
38
78
26
t86
2,299
437
618
1,003
621
683
605
426
901
1,382
1,672
448
291
f45
2,321
1310
2,168
866
1,143
694
1,028
501
283
262
1,186
722
171
315
1,661
352
2,119
18,134
60,651
437
1,719
337
479
1,588
168
646
860
117
367
269
745
1,232
359
384
f201
819
395
657
TOTAL STATE.. . 3,78-1,664 1,065,653 818,620 14,126 $235,315 2,171 $55,246 11,474 $233,466
*Data unavailable. t Filling Station Sales only.
MONTANA
Beaverhead 7,038 2,315
Big Horn 10,407 2,508
Blaine 9,541 2,442
Broadwater 3,440 949
Carbon 11,837 3,299
Carter 3,300 911
Cascade 41,877 12,383
Chouteau 7,168 2,040
Custer 10,397 2,959
Daniels 4.464 1,167
Dawson 8,593 2,269
Deer Lodge 15,407 4,064
Fallon 3.739 931
Fergus 14,087 4,071
Flathead 23,996 6,740
Gallatin 18,174 5,217
Garfield 2,644 756
Glacier 8,994 2.383
Golden Valley . . . 1,604 463
1,770
1,890
1,830
730
2,560
680
10,800
1,520
2,560
870
1,870
3,590
700
3,230
5,470
4,260
560
1,820
350
Population
Families . . .
Radio Homes
38
30
25
8
38
15
157
19
35
11
22
62
9
55
79
58
13
19
11
$882
675
655
233
753
138
4,648
313
1,042
210
568
1,808
254
1,223
2,138
1,929
93
639
74
4
3
5
2
10
1
16
3
5
3
4
5
2
8
11
13
1
3
2
$84
59
70
*
103
694
50
189
46
60
131
131
283
266
119
28
28
31
11
41
8
112
18
29
16
30
21
12
58
71
76
10
32
5
559,456
159,398
128,480
$1,022
767
1,140
tll3
529
72
5,246
608
1,193
436
821
966
354
1,440
2,193
2,493
t42
1,228
48
264
u
S. CENSUS DATA
County
Granite
Hill
Jefferson
Judith Basin . . .
Lake
Lewis and Clark.
Liberty
Lincoln
McCone
Madison
Meagher
Mineral
Missoula
Musselshell ....
Park
Petroleum
Phillips
Pondera
Powder River . .
Powell
Prairie
Ravalli
Richland
Roosevelt
Rosebud
Sanders
Sheridan
Silver Bow
Stillwater
Sweet Grass . . .
Teton
Toole
Treasure
Valley
Wheatland
Wibaux
Yellowstone
Yellowstone
National Park.
TOTAL STATE..
Popula-
Radio
]
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
3,392
1,195
920
12
363
2
*
17
324
13,143
3,398
2,790
52
1,470
6
209
36
1,297
4,583
1,211
930
15
344
3
55
17
tl64
3,638
1,026
720
16
178
3
17
17
tl97
9,840
3,640
2,760
37
711
6
98
41
949
21,721
6,806
5,880
83
2,556
10
357
60
2,818
2,205
648
490
7
145
1
*
10
tl09
7,850
2,359
1,810
21
573
4
62
31
496
3,786
1,010
750
9
132
2
*
8
t55
7,271
2,120
1,600
28
456
4
70
28
t292
2,229
661
500
13
171
1
*
10
305
2,134
731
570
15
117
2
*
16
130
28,361
8,406
7,260
88
2,985
11
441
93
3,790
5,694
1,689
1,340
25
569
3
42
23
596
11,490
3,432
2,900
45
1,148
7
149
45
1,302
1,141
334
250
4
55
—
—
6
48
7,865
2,303
1,720
18
454
3
50
27
633
6,712
1,803
1,370
24
B~27
4
84
22
571
3,155
923
680
12
94
1
*
7
f94
6,153
1,861
1,530
17
508
3
82
22
600
2,391
647
490
8
155
1
*
12
t81
12,965
3,772
2,850
33
834
9
111
38
1,053
10,192
2,629
1,907
30
708
4
89
23
691
9,763
2,453
1,850
27
669
7
130
37
1,059
6,443
1,742
1,310
16
351
4
45
27
568
6,523
1,950
1,480
20
315
4
54
25
278
7,741
2,006
1,500
23
315
4
69
13
307
52,802
16,674
14,390
261
7,526
24
702
74
5,481
5,686
1,590
1,190
18
297
4
46
27
490
3,711
1,108
840
8
253
2
*
15
fl74
6,893
2,006
1,500
26
490
5
85
24
667
6,776
1,961
1,510
28
690
5
67
30
940
1,543
393
300
5
50
2
*
10
56
15,019
4,076
3,060
76
1,720
12
410
57
1,616
3,310
910
700
15
393
2
*
18
402
2,163
565
430
7
85
1
*
7
t24
41,104
11,478
9,260
118
3,875
18
898
109
5,876
41
15
20
559,456
159,398
128,480
1,946
$50,657
285
$7,050
1,719
$56,260
:Data unavailable. tFilling- Station Sales only.
Adams 24,556
Antelope 13,273
Arthur 1,045
Banner 1,403
Blaine 1,538
Boone 12,015
Box Butte 10,657
Boyd 6,045
Brown 5,953
Buffalo 23,290
Burt 12,545
Butler 13,081
Cass 16,967
Cedar 15.123
Chase 5,201
Cherry 9,627
Cheyenne 9,464
Clay 10,417
Colfax 10,625
Cuming- 13,560
Custer 22,397
Dakota 9,827
Dawes 10,108
Dawson 17,887
Deuel 3,576
Dixon 10,407
Dodgre 23,793
Douglas 246,923
Population 1,315,834
Families 360,255
Radio Homes 291,850
6,303
5,420
72
$1,738
13
$292
78
$2,159
3,568
2,630
42
490
9
85
53
960
269
190
3
25
1
*
3
*
362
250
3
21
1
*
5
*
395
280
3
35
1
*
7
t44
3,117
2,290
33
562
10
85
46
701
2,905
2,450
35
975
6
181
39
972
1,560
1,150
23
263
4
31
26
412
1,569
1,180
16
329
5
58
20
417
6,506
5,250
65
1,316
19
299
113
2,247
3,448
2,580
29
664
9
114
42
890
3,647
2,710
45
523
8
52
63
543
4,953
3,870
59
827
11
119
55
603
3,732
2,740
30
684
10
103
45
742
1,421
1,050
22
308
3
75
25
767
2,449
1,740
30
445
8
96
42
697
2,430
1,950
27
689
6
129
47
1,092
3,154
2,380
38
344
9
57
49
482
3,039
2,380
26
531
6
68
47
740
3,468
2,560
28
539
8
112
39
879
6,126
4,570
67
1,521
19
234
99
1,504
2,549
2,060
32
595
5
59
28
f218
2,838
2,320
30
832
9
143
38
856
4,958
3,840
42
1,278
14
281
81
2,383
927
690
10
155
3
59
19
410
2,763
2,060
29
411
7
62
34
407
6,817
5,700
84
1,733
16
309
114
2,407
68,331
62,550
867
25,294
140
4,674
500
18,973
265
Popula-
County tion
Dundy 5,110
Fillmore 11,396
Franklin 7,725
Frontier 6,413
Furnas 10,080
Gag-e 29,493
Garden 4,679
Garfield 3,444
Gosper 3,684
Grant 1,327
Greeley 6,765
Hall 27,442
Hamilton 9,962
Harlan 7,130
Hayes 2,957
Hitchcock 6,390
Holt 16,525
Hooker 1,253
Howard 8,414
Jefferson 15,547
Johnson 8,651
Kearney 6,840
Keith 8,332
Keyapaha 3,232
Kimball 3,911
Knox 16,473
Lancaster 100,437
Lincoln 25,388
Logan 1,739
Loup 1,778
McPherson 1,175
Madison 24,237
Merrick 9,315
Morrill 9,425
Nance 7,651
Nemaha 12,779
Nuckolls 10,397
Otoe 18,969
Pawnee 8,498
Perkins 5,225
Phelps 8,448
Pierce 10,205
Platte 20,186
Polk 8,722
Redwillow 11,936
Richardson 19,136
Rock 3,966
Saline 14,994
Sarpy 10,829
Saunders 17,883
Scotts Bluff 33,875
Seward 14,159
Sheridan 9.858
Sherman 7,753
Sioux 4,257
Stanton 6.885
Thayer 12,253
Thomas 1.549
Thurston 10,253
Valley 8,153
Washing-ton 11,727
Wayne 9,867
Webster 8,063
Wheeler 2,168
York 14,850
TOTAL STATE.. . 1,315,834
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
1,354
990
14
180
2
*
21
380
3,317
2,440
31
538
7
144
34
436
2,242
1,660
25
439
9
56
41
330
1,804
1,310
22
215
6
38
25
343
3,008
2,260
47
610
10
126
55
814
7,966
6,500
96
1,958
19
421
100
1,924
1.245
910
23
256
3
33
18
267
893
670
17
168
2
*
13
259
987
690
7
87
2
*
6
t87
340
260
11
147
2
*
8
t86
1,653
1,210
14
233
5
67
25
320
7,824
6,780
105
2,246
12
377
94
2,618
2,910
2,230
32
507
8
66
35
506
1.995
1,480
19
315
4
37
27
250
748
520
3
11
—
—
8
f85
1,724
1,290
21
282
4
63
29
388
4,209
3,080
49
713
9
105
61
851
331
220
6
52
1
4
*
2,317
1,700
09
368
6
30
35
365
4.503
3,620
54
991
10
188
65
1,118
2,463
1,830
34
326
9
79
33
492
1.952
1,440
19
472
5
58
23
215
2,160
1,620
27
568
4
95
47
1,452
791
560
14
77
1
*
6
t22
1,046
790
13
264
3
59
19
486
4,341
3,190
49
719
9
118
57
695
29,024
25,900
333
8,805
53
1,751
252
8,965
6,762
5,570
74
1,948
13
408
89
2,710
454
330
6
116
1
*
8
78
456
330
7
*
1
*
7
t30
317
230
5
*
—
—
6.477
5,330
75
1,552
13
230
109
1,749
2,640
1,980
32
517
7
90
57
626
2.308
1,710
30
610
5
120
39
445
1.945
1,440
15
397
5
47
25
366
3.691
2,860
41
776
7
199
46
699
2,970
2,310
26
649
9
119
40
451
5,400
4,310
70
1,217
12
196
81
1,338
2.349
1,730
22
379
6
112
38
423
1,350
980
20
315
5
64
20
657
2.496
1.990
SO
649
6
102
40
836
2,690
1,980
26
338
4
68
40
727
4,970
3,960
47
1,234
11
215
77
1,394
2,457
1,810
16
340
8
94
31
408
3,303
2,730
44
1.008
10
176
54
1,500
5,281
4.190
54
1,142
13
256
61
1,483
1,012
730
13
127
2
$=
20
286
4.615
3,580
41
847
11
173
56
884
2,610
1,980
20
283
4
24
32
539
5.152
3.920
59
998
14
128
83
1,407
8.460
6.890
98
2,506
16
546
103
3,974
4,042
3.090
57
761
6
82
69
805
2,686
2.010
37
683
5
138
47
1,187
2.030
1.480
18
305
6
54
24
f202
1,037
720
7
82
1
*
10
t40
1,862
1.350
14
259
3
36
17
199
3,441
2,590
36
703
13
121
52
688
434
320
5
85
1
*
12
50
2.443
1,800
20
304
6
79
21
t219
2.310
1,710
15
345
5
67
25
396
3,201
2,390
29
504
6
72
30
589
2.656
1,960
20
506
4
51
32
626
2,366
1.760
26
450
5
56
31
679
528
380
5
49
1
*
8
43
4,303
3,420
40
876
8
150
50
1,032
360,255
291,850
4,107
$88,684
818
$16,183
4,482
$96,829
*Data unavailable. t Filling Station Sales only.
VAPA
Churchill 5.302
Clark 16,347
Doug-las . 2,046
Elko 10,844
Esmeralda 1,553
Eureka ......... 1,361
Humboldt 4,745
""zander 1,746
A
Population
110,014
/l$L
Families
33,294
31,620
£^L
Radio
Homes .
1,562
1,530
10
$429
3
$68
21
$598
4,829
4,430
37
2,081
8
370
85
2,656
599
590
6
269
1
*
12
f89
3,241
3,060
39
1,096
4
173
50
1,574
620
610
6
116
1
*
10
94
461
450
7
141
—
8
*
1,395
1,350
13
519
2
•
25
601
583
570
9
216
1
*
12
293
266
• •
•
u. s.
CENSUS
DATA
•
• •
Popula-
Radio
FOOD
DKTTG
AUTOMOTIVE
County
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
Lincoln
4,136
1,143
1.110
10
369
5
79
11
fl34
4,144
2,327
1,201
777
1.170
760
17
12
237
228
2
1
;
19
9
233
Mineral
fl27
Nye
3,562
3.209
1,380
935
1,350
910
21
7
553
515
2
3
86
20
11
515
Ormsby
372
Pershing-
2,768
866
850
5
181
1
*
12
tl25
Storey .
1,218
395
380
5
151
1
*
2
*
Washoe
32,366
10,027
9,410
109
4,684
14
*
104
fl.706
White P
ine
STATE.. .
12,341
3,280
3,090
25
338
1,547
4
53
235
22
1,345
TOTAL
110,014
33,294
31,620
$13,332
.$2,483
433
§15,445
:Data unavailable. f Filling- Station Sales only
Belknap 24,312
Carroll 15,468
Cheshire 33,982
Coos 39,902
Grafton 44,292
Hillsboroug-h .... 144,297
Merrimack 60,570
Rocking-ham .... 58,055
Strafford 43,516
Sullivan 25,322
TOTAL STATE
i /\ fF5\ (
fP n_n
n iF5
\ le?
Popu
lation
491,524
nA P>
S\H\
R
1 E
Fami
ilies
133,010
C/Wlr 4
d/UU
U ITs
k IS
Radio Homes
121,630
6,742
6,160
in
$2,918
n
$246
84
$2,006
4,443
4,110
103
1,804
10
227
99
1,436
9,688
8.850
145
3,477
13
402
108
2,899
9,531
8,760
163
3,908
23
477
118
2,609
12,242
11,240
157
4,637
26
841
207
4,319
39,341
35,920
749
17,837
70
1,529
324
10,216
15.706
14,420
236
6,041
26
895
210
4,743
16,515
15,130
342
6,709
22
587
218
4,385
11.832
10,630
220
5,052
17
432
110
3,354
6,970
6,410
88
2,314
2,434
10
228
271
60
2,183
133,010
121,630
$54,817
$5,907
1,538
$38,150
Atlantic . . .
Berg-en
Burlington . .
Camden ....
Cape May . .
Cumberland
Essex
Gloucester
Hudson ....
Hunterdon . .
Mercer
Middlesex . .
Monmouth
Morris
Ocean
Passaic ....
Salem
Somerset . . .
Sussex
Union 32
Warren ....
Population 4,160,165
Families 1,098,284
Radio Homes 1,021,940
124,079
34,769
32.230
892
$16,826
80
$2,706
339
$6,528
408,507
110,335
105,370
2,075
45,809
157
4,081
920
29,934
96,836
24,793
22,740
508
8,835
36
823
266
6,626
255,867
67,542
62,610
1,471
26,169
127
2.569
476
17,817
28,566
8,637
7,970
423
5,991
21
389
189
3,290
72,850
19,885
18,120
367
8,013
25
777
228
5,845
835.272
221,297
207,500
5,401
103,892
422
12,647
1,075
53,853
71,928
19,519
17,900
330
5,451
26
600
237
4,867
649,798
173,196
160,500
4,650
75,567
298
7.265
631
24,542
36,706
10,430
9,500
194
3,019
14
266
149
2,190
197,124
48,520
44.600
1,204
23,229
76
*
374
14,822
216,909
53,995
50,000
1,374
22.727
66
2,453
491
15,054
160.212
43,914
40,400
1,006
21,663
84
2,699
494
14,165
125,268
31.681
29,450
622
13.924
47
1,413
361
9,620
37,401
10.976
10.050
293
5.692
30
829
212
3,405
309,270
83,919
77,700
2.168
38.291
130
3,548
504
19,100
41,704
11,296
10,160
212
3.579
10
394
143
3,301
73,941
17,064
15.750
358
6.974
22
649
205
4,753
29,506
8,115
7,380
150
2.883
11
257
129
3,133
326,720
84,513
79,270
1.959
38.752
116
3.223
610
21,863
50.098
13,888
12,740
325
25,982
4.829
13
1,811
*
162
4,353
4,160,165
1,098,284
1,021,940
$482,115
$50,584
8,195
$166,593
*Data unavailable.
267
County
Bernalillo ....
Catron
Chaves
Colfax
Curry
De Baca
Dona Ana ....
Eddy
Grant
Guadalupe ....
Harding'
Hidalgo
Lea
Lincoln
Luna
McKinley
Mora
Otero
Quay
Rio Arriba ....
Roosevelt
Sandoval
San Juan ....
San Miguel . . .
Santa Fe
Sierra
Socorro
Taos
Torrance
Union
Valencia
TOTAL STATE.
ill l\
A 15^
TVi/F
^/^
Population
531,818
W h
m \Em
C (C
-(Q
| Families
128,389
Xl UXi
f UUaZ*
\u ^
*^^
Radio Homes
78,910
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
69,315
18,082
13,650
302
$5,166
22
$1,166
182
$6,045
4,868
1,301
660
39
216
—
11
44
23,834
6,126
4,460
107
1,463
11
257
90
2,508
18,685
4,496
2,930
63
1,054
7
180
74
1,506
18,007
4,771
3,320
72
1,361
8
498
76
1745
3,720
934
480
16
143
2
*
17
118
30,374
7,262
4,140
108
1,176
6
192
78
1,508
24,107
6,075
3,660
53
1,445
8
381
78
2,601
20,009
4,893
3,040
62
1,291
3
163
49
1,218
8,600
1,902
1,020
31
229
5
90
44
489
4,344
1,053
520
9
67
5
26
16
tl60
4,802
1,242
670
19
449
2
*
41
703
21,142
5,709
3,000
61
1,628
13
285
92
2,944
8,504
2,130
1,120
48
232
6
75
38
509
6,585
1,705
1,290
22
375
4
*
49
686
23.612
5,320
3,330
46
926
4
196
60
2,316
10,898
2,402
1,160
42
120
2
*
9
49
10,509
2,608
1,640
59
658
4
113
41
754
12,040
3,199
2,000
45
759
7
213
63
1,218
23,861
5,516
2,780
74
426
2
*
26
372
14,509
3,627
2,020
53
682
9
124
38
921
13,783
3,200
1,620
51
220
4
31
14
78
17,082
3,750
1,890
40
499
4
67
21
493
27,857
6,332
4,040
129
1,179
5
174
49
1,123
30,573
6,888
4,980
100
2,230
6
342
59
2,295
6,933
1,923
1,030
27
354
3
86
36
234
11,399
2.681
1,440
46
358
3
68
45
469
18,442
3.897
2.030
67
419
3
74
31
376
11,020
2,610
1,360
32
201
3
35
44
350
9,068
2,344
1.320
50
519
5
*
43
572
20,235
4,411
2,310
58
1,931
366
6
172
43
53
544
531,818
128,389
78,910
$26,211
§5,216
1,567
$35,995
:Data unavailable. fFilling- Station Sales only
NEW
Albany 220,886
Allegany 39,497
Bronx 1.385,777
Broome 165,223
Cattaraugus 72,278
Cayuga 65,392
Chautauqua .... 123,154
Chemung 73,713
Chenango 36,146
Clinton 52,175
Columbia 41,366
Cortland 32.893
Delaware 40,851
Dutchess 118,413
Erie 797,170
Essex 33.890
Franklin 44,107
Fulton 48.725
Genesee 44.378
Greene 27.855
Hamilton 4,172
Herkimer 59,404
Jefferson 82.936
Kingrs 2.660.479
Lewis 22.773
Livingston 38.435
Madison 39.657
Monroe 437.027
Montgomery .... 58.879
Nassau 404.888
New York 1.871.474
Niag-ara 158,749
Oneida 203.774
Onondaga 294.701
Ontario 55,115
Orange 139,479
Population 13,479,142
Families 3,663,373
Radio Homes 3,405,680
62,817
58,600
1,379
$25,529
94
$2,663
443
$16,736
11.190
9,990
150
3,041
19
325
140
2,999
378,883
360,000
8.967
157.538
611
10,246
628
29,285
43,651
40,050
680
16,343
42
1,994
388
13,028
19.941
18,020
294
6,544
35
880
214
6,319
18,079
16,300
336
6,263
22
665
199
4,478
35,942
32,600
631
11,520
43
1,184
342
9,189
20,461
18,750
369
7,803
32
989
209
6,966
10,297
9,150
144
3,279
17
258
171
3,248
12.007
10.630
195
4,000
14
652
199
3,466
11,753
10.600
235
3,963
15
258
203
3,017
9.663
8,710
153
3,411
13
378
114
2,977
11,446
10.210
179
3,183
22
382
216
4,410
28,195
25,910
579
15.035
50
1,444
325
9,911
208,822
193,600
4,447
81.683
339
9.343
1.367
52,845
8,622
7.750
135
3.542
19
381
167
3,214
11,186
9,960
212
4,121
19
424
182
3,415
14.645
13,380
225
5.282
20
502
144
4,192
11.827
10.670
151
3,483
14
443
154
4,127
8.192
7.350
191
2,771
19
298
159
2,086
1,191
1,090
29
393
4
20
44
f279
16,399
14,700
270
5.135
28
467
212
4,136
23.160
20,930
416
7.483
30
814
309
6,987
711,694
668,500
18,804
289,634
1,487
22,015
1,306
67,129
5.942
5.240
97
1.433
10
94
82
1,395
9,543
8.580
151
2.708
16
294
171
3,497
11.363
10.150
174
3.126
18
445
154
4.231
121.275
113.150
2.060
47.790
161
6.133
848
36,071
16.489
14.900
325
6,331
29
737
145
3.560
108.187
101.650
1.870
58,473
205
5.827
1,080
39.977
545,870
502.500
12.240
237.996
1.126
41,895
546
64,072
42,094
38,400
748
16.181
60
1,897
334
12,084
52.924
48.630
989
19.411
75
1.693
480
13.060
80,496
74.200
1.209
30.640
127
3.813
616
23.100
14,867
13,880
212
5,067
18
476
178
4,343
37,219
34,050
760
16,193
76
1,720
422
13,508
268
u
S. CENSUS DATA
Popula-
County tion
Orleans 27,708
Osweg-o 71,084
Otsego 45,875
Putnam 16,475
Queens 1,291,314
Rensselaer 121,518
Richmond 171,215
Rockland 74,070
St. Lawrence .... 90,868
Saratog-a 65,468
Schenectady .... 121,048
Schoharie 20,787
Schuyler 12,806
Seneca 23,652
Steuben 84,630
Suffolk 195,540
Sullivan 37,685
Tiog-a 26,958
Tompkins 42,212
Ulster 86,764
Warren 35,856
Washing-ton 46,666
Wayne 52,669
Westchester 571,277
Wyoming- 31,302
Yates 16,338
Families
7,996
19,528
13,506
4,430
371,728
33,583
43,183
16.564
22,927
18.228
34,817
(5,150
3.760
6,056
23,069
47,437
10,801
7.860
12,224
24,676
10,416
12,363
15,043
147,509
8,229
4.958
Radio
Homes
7,120
17,500
12,100
4,050
352,500
30,400
40,550
15.310
20,300
16,600
32,300
5,420
3,400
5,350
20,810
43,800
9,700
6,950
11,050
22,350
9,500
11,050
13,400
139,500
7.310
4.380
FOOD
Stores Sales
DRUG
Stores Sales
AUTOMOTIVE
Stores Sales
118
319
207
90
6.934
694
1,010
315
422
371
570
82
73
93
344
1,064
383
105
175
513
173
241
184
2.675
135
62
2,225
5.426
4,267
2,286
160.552
12.232
18,950
7.921
7,362
6.449
13,741
1,590
1,006
1,546
7,181
27,330
5,762
2,069
4.580
9,398
4,759
3,583
3,685
87.808
2,193
1.269
11
34
18
9
698
43
86
33
30
48
11
4
9
36
101
39
14
13
46
23
24
20
298
10
6
165
565
481
230
13.044
1,192
1,602
827
666
713
1,667
164
64
132
931
2.441
600
168
517
862
609
415
350
8.826
2 08
89
94
211
193
73
1.164
302
228
194
335
233
273
102
68
80
250
821
266
108
130
342
140
151
154
1,153
95
55
1,637
4.592
3.857
f376
56.798
8.493
8.254
5.210
6,520
4,103
9.842
1,783
936
1,516
6,390
19,608
4,246
1,488
3.651
6,451
3,962
1,931
3.872
52.399
2.176
921
TOTAL STATE. .13,479,142 3.663,373 3,105,680 77, 358$1, 521, 498 6,620 $159,631
•0,106 $706,81
Filling- Station Sales only.
N. C
Population 3,571,623
Families 786,446
Radio Homes 438,960
Alamance 57,266
Alexander 13,540
Alleghany 8,348
Anson 28,412
Ashe 22,622
Avery 13,552
Beaufort 36,368
Bertie 26,196
Bladen 27,144
Brunswick 16,770
Buncombe 108,648
Burke 38,649
Cabarrus 59,331
Caldwell 35,799
Camden 5,439
Carteret 18,266
Caswell 20,061
Catawba 51,635
Chatham 24,616
Cherokee 18,865
Chowan 11,569
Clay 6,401
Cleveland 58,028
Columbus 45,635
Craven 31,587
Cumberland 56,606
Curretuck 6,685
Dare 5,881
Davidson 53,470
Davie 14,935
Duplin 39,770
Durham 79,735
Edgecombe 49,060
Forsyth 126,471
Franklin 30,380
Gaston 87,559
Gates 9,957
Graham 6,407
Granville 29,333
12,972
7,410
176
$3,130
20
$582
184
$4,436
2,908
1,340
32
93
4
62
26
453
2,008
860
23
32
1
*
34
273
5,963
2,900
73
814
5
80
68
996
4,893
2,120
74
111
2
37
466
2,779
1,280
39
98
1
*
25
fl22
8,147
4,260
180
1,436
11
182
104
1,214
5,361
2,450
66
384
5
59
78
968
5,607
2,580
63
518
5
72
66
909
3,673
1,760
85
372
5
40
51
398
25,951
17,550
372
6,934
43
1,388
225
6,936
7,761
4,130
152
1,326
7
197
63
1,418
13,282
7,400
200
3,257
15
517
154
3,935
7,638
4,120
135
1,199
7
193
86
1,780
1,271
580
42
136
1
*
10
55
4,259
2,470
95
1,084
4
154
47
625
3,917
1,700
21
179
2
*
58
f265
11,635
6,540
149
2,031
15
319
143
3,097
5,361
2,470
71
511
5
63
82
1,242
4,024
1,880
58
366
3
79
23
639
2,535
1,390
42
423
3
65
22
381
1,403
620
21
36
1
*
5
29
12,460
6,810
142
1,786
12
284
118
2,373
9,800
4,520
89
1,084
9
185
175
1,979
7,383
4,330
143
1,304
10
212
106
1,592
11,567
6,440
157
2,051
9
340
137
2,663
1,664
770
28
110
1
*
29
135
1,457
780
53
258
1
*
24
169
12,046
6,950
138
2,234
8
305
154
2,681
3,335
1,550
42
284
3
61
45
565
8,675
3,950
154
878
9
133
94
1,050
19,823
15,000
321
4,682
29
1,029
177
6,051
10,321
5,840
194
2,080
12
185
69
1,606
30,837
22,080
538
6,242
40
1,254
277
8,231
6,511
2,960
89
611
7
128
66
592
19,575
11,380
295
4,642
25
570
163
3,911
2,096
940
36
176
—
—
24
fl35
1,305
610
16
21
2
*
6
*
6,188
3,060
80
713
6
167
63
1,049
269
County ti
Greene 18.
Guilford 152,
Halifax 55.
Harnett 44.
Haywood 34,
Henderson 26,
Hertford 19,
Hoke 15,
Hyde 7,
Iredell 50,
Taekson 19.
Johnston 63,
Tones 10.
Lee 18.
Lenair 41,
Lincoln 24,
McDowell 23,
Macon 15.
Madison 22.
Martin 26,
Mecklenburg- .... 149.
Mitchell 15,
Montgomery .... 16.
Moore 30,
Nash 55,
New Hanover . . . 47,
Northampton .... 28,
Onslow 17.
Orange 23,
Pamlico 9,
Pasquotank 20,
Pender 17.
Perquimans 9,
Person 25.
Pitt 61,
Polk 11.
Randolph 44.
Richmond 36.
Robeson 76.
Rockingham .... 57,
Rowan 69.
Rutherford 45.
Sampson 47.
Scotland 23.
Stanly 32,
Stokes 22,
Surry 41.
Swain 12,
Transylvania .... 12.
Tyrrell 5,
Union 39,
Vance 29,
Wake 109.
Warren 23.
Washington 12.
Watauga 18.
Wayne 58,
Wilkes 42.
Wilson 50.
Yadkin 20.
Yancey 17.
pula-
Radio
FOOD
DRUG
AUTOMOTIVE
ion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
439
3,530
1,540
32
193
2
*
54
t293
218
36,618
26,750
476
9,019
51
1,863
388
11,769
905
11,424
5,600
192
2,166
17
319
101
2,232
231
9.200
4.520
114
1,159
10
253
135
1,737
719
7,624
4,060
96
797
9
248
62
1,067
049
6,305
3,410
66
1,232
S
221
83
1,713
268
4.000
1,850
61
654
6
69
52
876
073
2.917
1.290
24
244
2
*
31
f256
830
1,711
800
54
107
—
—
16
106
444
11.418
6,530
173
1,732
12
300
163
2,457
352
3,993
1.850
41
280
2
*
31
611
703
13.705
6.350
152
1,152
20
262
175
2,020
925
2,174
980
38
210
1
*
22
251
933
4.148
2,240
47
835
8
163
66
1,183
286
8.827
4.940
136
1,388
11
332
107
2,057
186
5,149
2.600
74
609
4
90
69
1,141
401
5,018
2,510
54
685
7
138
68
963
894
3.489
1.610
65
336
3
73
24
562
165
4,846
2.130
67
227
4
57
52
516
094
5.132
2.510
59
461
4
106
88
1,169
791
35,442
25,820
461
9,030
58
2,138
285
12,034
955
3.386
1.540
38
121
3
45
19
493
281
3.584
1.710
51
532
6
69
41
833
848
6,723
3,440
79
1,263
11
207
95
1,360
691
11.796
6.230
150
2.013
15
466
126
1,865
749
11,804
8.550
265
3.086
15
779
120
3,332
324
5,624
2.530
57
334
6
81
58
f286
922
3,813
1.720
90
508
3
54
37
t313
004
5.240
2.730
64
870
7
150
60
1,152
777
2,176
1.060
49
230
—
—
12
93
775
4.932
3.110
130
1.279
4
118
53
1,334
701
3.755
1,730
60
357
2
*
47
348
765
2,275
1.040
45
270
2
*
34
470
009
5,113
2,500
63
633
5
132
57
856
237
12,675
6.540
150
1,806
14
270
187
3,133
884
2.680
1.270
25
272
4
70
20
tl72
685
10.078
5,010
129
1,157
10
204
130
2,127
,957
7,911
4.300
100
1.377
6
137
59
1,295
807
15.733
7,490
149
2,045
16
385
232
3,105
914
12.922
6,710
197
2.580
13
388
184
2,888
049
16.302
9,740
192
3,466
17
620
187
4,404
562
9,958
5.080
104
1,298
10
193
144
1,935
403
9,759
4.490
159
1,083
9
163
112
1,767
281
4,918
2.500
66
828
9
117
61
827
812
7.554
3.860
94
1.058
7
215
87
2,045
647
4.851
2.120
61
237
2
*
46
t225
,748
9,161
4,670
161
1,333
11
284
100
1,927
160
2.478
1.170
36
204
2
*
15
tl22
229
2.662
1,320
31
429
3
99
14
391
,789
1.209
570
28
99
2
*
10
53
,113
8.455
4.200
140
902
9
167
85
1,360
949
6.259
3.350
111
1,101
9
222
75
1,637
.467
24,250
14.950
379
4.855
45
1.508
256
8,795
.052
4,523
2,060
73
472
4
75
55
664
,331
2.604
1.260
58
332
3
45
28
426
084
3.852
1.730
39
292
3
61
43
678
,264
12.024
6,860
161
1,862
16
321
203
3,011
.917
9.051
4.260
149
729
6
144
87
1,575
,156
11.038
6.180
149
1.633
16
378
132
2,545
,728
4.668
2,090
53
255
1
*
53
t282
,203
3.589
1.620
48
110
2
27
156
TOTAL STATE. . . 3,571,623
r86,446 438,960 11,349 $129,453 915 $24,071 8,781 $172,184
:Data unavailable.
'Filling Station Sales only.
Adams . .
Barnes . .
Benson . .
Billing's . .
Bottineau
Bowman
Burke
Burleigh-
Cass
Cavalier
Dickey . .
fa Hi
^^VE
rA
Population .
641,935
r\ \}&
if J)
Families . . .
152,039
118,080
y\UN
1^
Radio Homes
4,666
1,140
830
n
$213
3
$29
17
$335
17,799
4.456
3.550
62
959
8
143
72
1,237
12,631
2.828
2.050
37
498
6
65
32
tl91
2.530
560
410
8
61
2
13,278
3.348
2.440
45
489
7
98
46
617
3.862
1.034
750
11
231
4
54
24
338
7,646
1.990
1.450
34
334
6
52
28
369
22,372
5.531
4.750
59
1.580
7
391
58
2,704
52,442
13,336
12,400
168
3,850
20
694
134
5,967
13,888
3,121
2,280
37
476
8
100
46
619
9,682
2,375
1,740
35
584
4
70
35
544
270
u
CENSUS DATA
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
7,083
1,872
1,360
19
305
4
45
15
244
8,366
1,686
1,240
21
241
3
18
16
172
5,744
1,363
990
13
284
4
48
23
478
11,707
2,236
1,650
21
387
3
24
28
287
5,821
1,392
1.020
23
373
2
28
493
3,486
895
630
15
276
3
22
16
223
34,521
8,625
7,290
104
2,1135
12
401
77
3,878
8,265
1,794
1,310
18
213
3
*
19
7150
5,855
1,410
1,030
19
210
3
36
20
192
7,472
1,620
1,180
20
369
2
*
23
393
6,689
1,505
1,100
16
142
1
*
31
258
10,296
2,369
1,730
29
352
4
45
38
413
7,558
1,569
1,140
11
77
2
*
27
t206
14,040
3,359
2,460
51
605
7
81
51
458
8,983
1,995
1,460
11
69
3
26
27
271
8,428
2,170
1,590
20
336
3
69
25
290
16,084
3,808
2,780
41
535
6
81
62
554
9,603
2,028
1,480
13
123
3
44
28
469
20,155
4.486
3,520
52
948
7
186
54
1.112
10,483
2,679
1.960
37
360
5
79
41
602
9,124
2,202
1,610
22
250
6
89
38
427
3,853
828
600
8
48
1
6
23
15,666
3.625
2,650
57
657
9
129
55
837
9,145
2.000
1.460
15
289
2
*
29
491
15,588
3,728
2,970
48
1,030
6
149
57
1,474
10,154
2.441
1.770
33
531
5
68
33
595
5,534
1.458
1.060
16
296
2
*
25
290
20,695
4,880
3.730
55
913
10
139
55
1,599
12,282
2.676
1.950
25
398
4
72
32
630
8,886
2.128
1.540
27
230
4
29
28
fl96
6,633
1.482
1.090
16
112
2
*
18
129
4,412
944
680
8
124
—
—
6
147
2,921
752
550
10
69
—
—
4
30
15,397
3.397
2,700
29
759
6
143
35
1,025
6,149
1.438
1,040
12
200
3
21
19
214
22,480
5,155
4,150
56
1.139
8
158
75
1,861
7,196
1,762
1,300
19
309
5
63
28
**389
12,074
2,889
2,100
35
502
7
84
38
692
20,766
4,547
3,450
47
790
9
159
56
1,039
31,878
8,140
6,800
103
2,187
11
568
107
3,060
11,186
2,681
1,960
31
451
5
76
48
550
16.236
4.306
3,350
53
866
8
129
57
1,391
County
Divide
Dunn
Eddy
Emmons ....
Foster
Golden Valley
Grand Forks .
Grant
Grig-gs
Hettinger ....
Kidder
La Moure . . .
Logan
McHenry ....
Mcintosh ....
McKenzie ....
McLean ....
Mercer
Morton .....
Mountrail . . .
Nelson
Oliver
Pembina ....
Pierce
Ramsey
Ransom
Renville ....
Richland ....
Rolette
Sargent
Sheridan ....
Sioux
Slope
Stark
Steele
Stutsman ....
Towner
Traill
Walsh
Ward
Wells
Williams ....
TOTAL STATE... 641,935 152,039 118,080 1,786 $29,815 266 $5,243
*Data unavailable. fFilling Station Sales cnly. ** Automotive Sales only.
1,992 $41,450
Adams 21.703
Allen 73,280
Ashland 29.956
Ashtabula 68,436
Athens 46.142
Auglaize 27,921
Belmont 95.513
Brown 21,641
Butler 120,315
Carroll 17.105
Champaign 25.249
Clark 95.716
Clermont 34.118
Clinton 22.632
Columbiana 88,277
Coshocton 30,566
Crawford 35,565
Cuyahoga 1.216,529
Darke 38,785
Defiance 24,318
Delaware 26,733
Erie 42,878
Fairfield 48,386
Fayette 21,365
Population 6,907,612
Families 1,894,897
Radio Homes 1,748,870
5.891
5.270
83
$943
8
$85
78
$759
20.239
18.630
297
5,413
35
933
201
5,846
8.639
7.880
87
2,158
12
225
104
2,811
19.427
17,790
279
5,894
23
493
234
5,843
12,304
11.150
202
3.298
15
349
134
2,953
7.894
7.070
113
1.713
12
163
95
1,727
24.927
22.900
485
7,240
26
507
210
3,999
6,251
5,580
78
928
8
96
79
1,038
32.505
30.130
521
11,077
37
1.361
217
7,560
4.615
4,190
59
782
5
64
84
1,013
7,242
6.520
105
1.621
12
316
91
2,116
26,652
24.630
469
9,284
32
1,175
204
6,220
9,726
8.890
167
2.158
14
206
113
1,863
6,823
6.150
103
1,634
10
144
95
1,639
24,534
22,670
396
8,427
39
1,011
303
7,117
8.734
7,880
152
2.121
9
237
91
1,887
10.365
9,470
14(5
2,637
14
*
113
2,691
336,569
316,370
6,316
125.562
600
19,692
2,015
84,461
11,143
9.950
138
2,287
14
350
141
2,439
6.854
6,130
86
1.709
9
165
94
2,071
7,449
6,670
99
1.536
7
*
114
1,859
11,901
10.980
180
3.835
24
667
119
3,370
13,292
12,100
185
3,389
16
362
144
2,967
6,073
5,420
91
1,511
7
139
60
1,699
271
Popula-
te ounty tion
Franklin 387,397
Fulton 23.582
Gallia 24,904
Geauga 19,398
Greene 35.866
Guernsey 38.645
Hamilton 620.053
Hancock 40,713
Hardin 27,007
Harrison 20,297
Henry 22.730
Highland 27,084
Hocking- 21,489
Holmes 17,869
Huron 34,665
Jackson 27,996
Jefferson 98,025
Knox 30.932
Lake 48,488
Lawrence 46,682
Licking: 62,141
Logan 29,572
Lorain 112,155
Lucas 342,184
Madison 21,828
Mahoning 240,127
Marion 44,932
Medina 32,857
Meigs 24,037
Mercer 25,338
Miami 52,537
Monroe 18,626
Montgomery .... 296,154
Morgan 14,227
Morrow 15,609
Muskingum 69,576
Noble 14,584
Ottawa 24,305
Paulding 15,600
Perry 31,049
Pickaway 27.862
Pike 16,108
Portage 46,598
Preble 23,326
Putnam 24,996
Richland 73,643
Ross 52,079
Sandusky 40.946
Scioto 86.560
Seneca 48.326
Shelby 26,047
Stark 234,002
Summit 335.978
Trumbull 131,191
Tuscarawas 68,698
Union 19.980
Van Wert 26,751
Vinton 11.874
Warren 29.991
Washington 43.462
Wayne 50,428
Williams 25,439
Wood 51.737
Wyandot 19.212
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
105.700
98,300
1,623
38,847
220
6,662
821
35,058
6,796
6,110
76
1,544
9
168
97
2,477
6.037
5,330
77
1,000
3
63
62
1,172
5.152
4,640
47
1,116
6
100
72
1,192
9,784
8,920
115
2,441
11
307
91
1,972
10,989
9.940
181
2,488
10
250
138
2,090
180,836
168.360
3,129
68,635
361
10,165
1.013
43,897
11,859
10.750
145
3,110
10
329
126
2,943
7.966
7,150
101
1,793
12
226
94
1,605
5,527
5,030
73
1,177
8
66
65
873
6,326
5.670
63
1,341
8
161
96
1,684
7,980
7,110
126
1,949
9
177
97
1,478
5,730
5,180
72
1,264
5
122
73
1,184
4,521
4,070
32
581
4
83
45
654
9,925
9.060
126
2,336
13
321
135
2,953
7,077
6,200
106
1,791
9
142
69
1,71b
24,570
22,890
460
8,729
31
1,124
203
6,023
9,158
8,340
103
2,005
8
251
114
2,367
13,883
12.990
180
5,092
15
625
164
4,210
11.422
10,330
206
2,414
8
202
92
2,165
18.298
16,720
275
5,116
19
550
193
4,414
8,628
7,890
133
2,104
13
159
114
2,107
30.195
27.630
485
10,552
33
1,145
268
7,903
96,044
89.420
1,335
34,131
154
5,900
663
28,817
5,446
4.910
72
1,628
7
138
73
1,591
59,039
55.080
941
22,140
82
2,423
472
19,523
12,708
11,690
177
3,588
16
465
128
3,006
9,303
8.480
127
2,414
10
293
132
3,779
6,705
5,990
109
1,278
8
135
67
1,377
6,637
5,930
81
1,313
9
133
92
1,717
15,085
13,790
203
4,306
16
584
159
4,107
4,902
4,390
64
650
3
23
43
382
81,944
76,210
1.181
28,394
107
4,503
560
22,398
3,975
3,560
40
597
5
51
40
568
4.560
4.070
42
682
3
38
52
735
19,769
18,300
312
5,725
26
879
192
5,655
4.033
3,610
43
479
2
*
44
538
6,887
6.330
100
2,046
8
139
100
2,013
4,408
3.980
63
836
8
81
64
1,306
8.349
7,620
126
1,908
8
151
89
1,716
6.947
6,180
100
1.431
7
138
70
1,447
3.909
3.500
79
689
3
29
40
550
12,796
11,700
149
3,510
10
315
142
3,525
6.761
6.080
91
1,456
8
107
86
1,546
6.528
5.920
92
1,104
13
111
97
1,442
19.991
16,800
258
6,186
26
801
170
5,614
13.075
31.S50
179
3,343
18
511
109
3,105
11,778
10.660
151
3.108
14
361
132
3,388
21,620
19.990
385
5.823
26
677
186
4,612
13,173
12.100
175
3,815
21
443
148
3,265
7,015
6.320
120
1,840
10
188
83
1,788
61,924
57.590
919
21,812
76
2,622
572
18,514
91,343
85.040
1.369
34,153
140
4,566
739
26,033
33.561
31.140
463
11,181
40
1,146
334
8,219
18,700
16,700
284
5,478
26
537
233
5,084
5,567
4.980
74
1,107
7
100
82
1,386
7,685
6,890
90
1,741
9
179
85
1,811
2,958
2.660
39
394
2
*
27
270
8,248
7,440
113
2.012
10
193
97
1,687
12,155
11.050
155
2.379
12
307
142
2,705
13,280
12.700
175
3.219
19
459
168
4,368
7,640
6.860
93
1,779
12
196
108
2,076
14,604
13.390
202
3,700
23
290
202
3,559
5.437
4.850
70
1.108
8
151
78
1,554
TOTAL STATE.. . 6,907,612 1,894,897 1,748,870 29,612 $609,065 2,825 $83,003 16,475 $494,863
!Data unavailable.
Population 2,336,434
Families 609,094
Radio Homes 450,390
Adair . .
Alfalfa .
Atoka . .
Beaver .
Beckham
Blaine
Bryan . .
Caddo .
15,717
3,620
2,340
42
$257
5
14,121
3,957
2,600
33
560
12
17,532
4,384
2,830
79
534
4
8,643
2,350
1,500
22
300
2
22,165
6,036
4,270
66
1.212
11
18,520
4,852
3,190
54
829
13
38,130
9,348
6,290
143
1,551
14
41,541
10.471
7,000
107
1,862
22
$75
33
$287
175
59
724
52
31
484
*
39
296
189
125
1,430
189
81
1,152
232
77
1,891
305
154
2,210
272
U. S. CENSUS DATA
Popula-
County tion
Canadian 27,311
Carter 43,221
Cherokee 20,885
Choctaw 28,354
Cimarron 3,655
Cleveland 27,727
Coal 12,805
Comanche 38,876
Cotton 12,884
Craig- 20,669
Creek 55,408
Custer 23,054
Delaware 18,577
Dewey 11,968
Ellis 8,447
Garfield 45,450
Garvin 31,115
Grady 41,114
Grant 13,120
Greer 14,540
Harmon 10,013
Harper 6,452
Haskell 17,316
Hughes 29,106
Jackson 22,697
Jefferson 15,112
Johnston 15,996
Kay 47,040
Kingfisher 15,531
Kiowa 22,796
Latimer 12,376
Le Flore 45,945
Lincoln 29,513
Logan 25,192
Love 11,431
McClain 19,274
McCurtain 41,316
Mcintosh 24,064
Major 11,935
Marshall 12,380
Mayes 21,672
Murray 14,539
Muskogee 65,965
Noble 14,815
Nowata 15,773
Okfuskee 26,254
Oklahoma 244,190
Okmulgee 50,075
Osage 41,306
Ottawa 35,736
Pawnee 17,358
Payne 35,774
Pittsburg 46,129
Pontotoc 39,714
Pottawatomie ... 54,358
Pushmataha .... 19,463
Roger Mills 10,731
Rogers 21,064
Seminole 60,516
Sequoyah 23,141
Stephens 31,073
Texas 9,884
Tillman 20,739
Tulsa 192,930
Wagoner 21,636
Washington 30,530
Washita 22,264
Woods 14,902
Woodward 16,243
TOTAL STATE.. . 2,336,434
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
6,950
5,010
66
1,432
10
269
113
1,918
11,244
8,300
193
2,222
18
476
143
2,033
4,908
3,120
57
431
5
99
35
594
6,992
4,650
73
750
8
124
60
827
1,022
670
13
197
3
31
23
306
6,858
5,200
61
1,484
16
434
85
1,280
3,145
2,070
35
356
4
42
32
405
9,228
6,750
118
1,944
17
386
121
3,040
3,367
2,180
35
424
6
65
54
711
4,879
3,280
56
633
6
90
69
1,262
14,569
10,600
194
2,926
26
485
194
3,212
6,060
4,260
68
1,228
12
258
109
1,900
4,519
2,830
55
226
5
39
50
fl47
3,183
2,040
35
452
10
84
69
611
2,354
1,540
17
320
7
65
38
577
12,923
10,330
138
2,994
18
797
179
4,299
7,700
5,140
152
1,242
18
226
104
1.313
10,760
7,600
140
1,657
19
347
145
2,264
3,813
2,480
41
673
10
126
55
569
3,670
2,540
52
722
8
109
58
t339
2,576
1,730
26
253
5
67
34
456
1,738
1,130
19
280
5
63
32
247
3,963
2,540
46
306
5
67
32
425
7,003
4,880
73
1,025
13
204
73
983
6,147
4,340
85
1,040
13
189
92
1,477
3,836
2,530
42
559
10
94
62
688
3,920
2,560
44
378
9
58
43
329
13,218
10,490
145
3,473
22
786
172
4,093
4,209
2,830
41
770
8
148
69
1,326
6,167
4,190
71
1,135
11
226
102
1,202
2,979
1,990
49
262
4
*
29
297
10,963
7,310
148
1,157
15
168
101
1,298
7,722
5,100
86
850
17
149
79
1,052
7,042
5,050
82
1,287
16
265
92
1,771
2,768
1,770
47
384
5
53
32
154
4,618
3,010
60
584
9
135
75
529
9,739
6,390
116
827
8
138
71
697
5,352
3,430
71
544
10
115
31
419
3,187
2,040
37
401
5
69
64
628
2,981
1,940
50
477
7
76
28
388
5,422
3,500
95
508
12
165
79
794
3,334
2,370
69
575
9
129
53
726
16,991
12,810
269
3,103
30
851
187
3,842
4,066
2,850
43
701
10
123
66
915
4,182
2,820
43
884
4
91
46
704
6,261
4,200
80
795
13
131
81
813
69.732
61,700
904
16,076
141
5.666
683
24,118
12,932
9,540
192
2,608
21
416
150
2,844
10,745
7,750
128
2,353
20
352
164
2,795
9,938
7,260
142
1,999
17
343
96
1,723
4,577
3,200
53
759
9
129
69
696
9,858
7,360
134
2,396
17
416
164
2,765
11,590
8,140
155
1,961
21
341
135
2,591
10,138
7,290
168
2,050
21
430
114
3,384
14,089
10,550
245
2,517
34
674
167
3,823
4,639
2,990
56
400
5
96
24
435
2,844
1,800
42
293
7
32
35
378
5,444
3,680
80
851
9
147
91
835
15,046
10,960
235
3,144
2(5
576
179
5,014
5,244
3,340
57
272
6
92
55
408
8,013
5,760
106
1,532
11
293
130
1,820
2,742
1,820
33
573
7
155
64
1,288
5,646
3,840
77
834
11
179
85
866
54,500
47,400
735
14,020
118
3.957
566
18,670
5,128
3,350
70
522
5
86
48
482
8,614
6,710
93
2,304
14
440
87
2,195
5,804
3,800
46
800
11
117
81
1,002
4,250
3,060
49
919
10
193
72
1,200
4,035
2,880
39
7,921
1,018
10
1,135
163
71
1,716
609,094
450,390
§112,117
$25,700
7,490
$144,070
'Data unavailable. tFilling Station Sales only.
273
Population 1,089,684
Families 335,944
Radio Homes 320,780
Popula-
County tion
Baker 18,259
Benton 18,607
Clackamas 56,846
Clatsop 24,248
Columbia 20,689
Coos 32,341
Crook 5,510
Curry 4,394
Deschutes 18,634
Doug-las 25,622
Gilliam 2,830
Grant 6.354
Harney 5.358
Hood River 11.534
Jackson 35.843
Jefferson 2.039
Josephine 16.239
Klamath 40.366
Lake 6,280
Lane 69.020
Lincoln 14,457
Linn 30,465
Malheur 19,756
Marion 75,128
Morrow 4,340
Multnomah 355.436
Polk 19,855
Sherman 2.328
Tillamook 12,200
Umatilla 25,979
Union 17,672
Wallowa 7,618
Wasco 13,178
Washing-ton 39.042
Wheeler 2.961
Yamhill 26,289
TOTAL STATE. . . 1,089,684
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
5.394
5.110
78
$1,769
10
$271
69
$2,026
5,735
5.490
67
2,016
10
176
58
2,195
17,595
17,100
177
3.611
20
465
169
3,396
7.561
7,110
119
2,945
14
350
80
2,421
6,191
5.960
60
1,666
12
178
66
1,287
10,055
9.560
157
3.563
16
409
97
3,115
1,583
1,540
14
476
3
87
11
308
1.391
1,360
23
430
4
40
29
t243
5.576
5.250
60
1,995
9
294
69
2,720
7.845
7,550
113
2.010
15
217
129
2,265
822
800
16
232
3
40
18
526
1.906
1.860
21
374
5
60
26
580
1.494
1.420
13
548
3
81
22
902
3.398
3,270
47
1.218
5
124
42
881
11.296
10.800
118
3.341
13
450
136
3,306
622
600
9
125
o
*
7
t51
5,241
4.980
54
1.385
7
157
83
1,514
11.900
11.400
139
4.600
21
625
125
6,121
1,928
1.870
18
553
2
*
21
660
20,903
20.100
265
5.769
29
790
247
6,707
4.643
4,530
99
1,373
9
106
88
1,060
9.162
8,840
92
1,756
15
228
106
2,103
5.197
5.060
58
1.177
10
191
62
1,252
20.848
20,020
275
6,365
32
609
232
6,725
1.231
1,200
20
260
3
32
18
324
116,580
110.000
1.658
39,860
206
6,351
815
37,045
5,843
5.640
73
1,037
9
85
64
1,067
747
720
11
157
2
*
13
tll2
3.771
3.620
70
1,039
8
162
58
1,045
7.458
7.190
89
2.044
16
342
104
2,729
5.318
5.090
81
1.576
9
250
56
1,729
2 172
2.110
31
584
4
71
18
516
3.935
3.760
49
1.353
9
197
66
2,049
11,885
11.500
137
2,673
15
223
129
2,358
885
860
7
76
2
*
12
tl30
7,833
7.510
89
4,407
1.874
16
568
273
100
2,209
335,944
320,780
$101,830
$14,085
3,445
$104,020
:Data unavailable.
^Filling- Station Sales only.
PENNA.
Adams 39401
Allegheny 1.407.570
Armstrong- 81,087
Beaver 156.993
Bedford 40.739
Berks 241,860
Blair 140,152
Bradford 50.611
Bucks 107.658
Butler 87.584
Cambria 214.290
Cameron 6,844
Carbon 61.737
Centre 52.563
Chester 135.483
Clarion 38.341
Clearfield 92,006
Clinton 34,530
Columbia 51.308
Crawford 71.534
Cumberland 74.700
Dauphin 177.511
Delaware 310,172
Elk 34.233
Erie 177.415
Fayette 200.902
Forest 5.792
Franklin 69.225
Fulton • 10.668
Greene 44.663
Population 9,900,180
Families 2,514,736
Radio Homes 2,262,760
10.187
8.590
147
$1,848
12
$222
130
$2,097
559,856
331.800
6.274
142.494
648
20,113
1.639
74,495
20.448
17.510
282
5.163
25
631
190
3,362
38.439
34.900
646
14.292
53
1,360
319
7,667
10.186
8.520
131
1.651
9
164
140
2,530
63,693
57.320
1.854
21.990
87
2,239
519
17,084
36,017
32.600
646
13,698
49
1.315
315
7,444
13.979
11.790
218
3.238
23
420
190
3,180
28.109
24.400
536
7.992
39
710
270
5,517
22.797
19.680
297
6,374
30
690
273
6,069
48.736
42.900
833
14.312
54
1,438
375
10,857
1.8S7
1.600
31
664
o
*
22
409
14.737
13.070
344
4.469
21
324
132
1,935
13.286
11.400
170
4.108
17
553
182
4,054
33.070
28.870
562
10.818
64
1.639
378
10,022
9.714
8.260
127
2.541
13
194
127
2,447
22.589
19.340
378
6.289
23
497
243
3,896
8.859
7.710
151
2,665
13
315
106
2,192
13.469
11.500
226
3.370
14
396
138
2,450
19.971
17.240
255
5.575
25
668
221
4,962
20.305
18,110
362
6.103
32
664
209
4,728
46.618
42,100
1.016
14.896
101
2,891
328
12,638
80.097
73.800
1,220
29.748
182
5.041
485
18,223
8.019
6.960
139
2.692
11
304
76
1,638
47.962
43.400
1,037
15.392
49
1.544
460
12,979
47.860
41.250
658
11.631
43
1,290
325
8,460
1.563
1,330
14
234
1
*
26
268
17,759
15.200
280
4.325
27
594
199
4,326
2.609
2.120
45
321
3
41
43
413
11,022
9.340
1-13
2,212
8
176
123
1,437
274
u
CENSUS DATA
Popula-
County tion
Hunting-don 41,744
Indiana 79,796
Jefferson 54,049
Juniata 15,338
Lackawanna .... 301,085
Lancaster 212,387
Lawrence 96,783
Lebanon 72,596
Lehigh 177,395
Luzerne 440,246
Lycoming- 93,455
McKean 56,383
Mercer 100,957
Mifflin 42,946
Monroe 29,792
Montgomery .... 288,856
Montour 15,614
Northampton . . . 169,028
Northumberland . 126,540
Perry 23,214
Philadelphia .... 1,935,086
Pike 7,455
Potter 18,260
Schuylkill 228,068
Snyder 20,197
Somerset 86,866
Sullivan 7,497
Susquehanna .... 33,778
Tioga 34,980
Union 20,218
Venango 63,826
Warren 42,869
Washington 210,500
Wayne 28,852
Westmoreland . . . 302,850
Wyoming 16,688
York 177,945
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
10,400
8,850
181
2,629
11
170
127
2,592
19,221
16,290
258
4,100
21
523
233
3,654
13,572
11,520
211
4,297
17
329
151
3,225
3,979
3,340
80
798
6
35
47
660
72,178
65,970
1,695
25,630
127
2,359
470
12,920
55,344
48,640
1,642
15,243
64
1,901
510
14,414
24,799
22,320
443
7,920
28
924
249
6,066
18,871
16,290
414
4,965
21
556
181
5,837
45,468
41,400
1,082
15,432
51
1,800
374
12,556
101,805
92,300
2,574
32,858
175
3,355
631
18,001
25,707
22,890
450
7,610
41
1,094
252
5,586
15,178
13,380
233
5,544
25
723
151
4,558
25,779
22,800
434
8.417
36
948
291
7,038
10,900
9,540
205
3,199
14
398
116
2,391
8,106
7,100
140
2,854
15
306
164
2,382
71,730
65,060
1,453
31,177
144
3,808
585
23,953
3,488
2,950
53
891
5
108
35
718
43,111
38,860
1,017
16,312
62
1,952
341
9,453
31,543
28,050
641
8,826
45
1,187
266
5,958
6,216
5,250
103
1,134
7
76
73
989
507,157
471,660
12,029
178,540
1,474
26,596
1,551
69,211
2,315
1,980
40
560
2
*
40
t249
5,050
4,230
68
1,102
8
112
77
1,302
53,582
47,790
1,427
14,919
70
1,504
448
11,194
5,346
4,500
71
710
6
78
64
797
20,427
17,780
265
4,543
22
342
247
4,550
1,922
1,610
32
256
2
*
31
tl47
9,024
7,590
155
2,351
7
105
114
1,358
9,563
8,050
123
2,088
13
115
119
2,078
4,950
4,220
65
1,200
6
120
57
1,059
16,238
14,550
243
5,342
15
462
154
3,425
10,843
9,420
148
3,416
13
330
93
1,782
52,121
45,400
933
16,404
64
1,716
440
10,523
7,814
6,580
114
2,029
11
181
107
1,249
74,316
65,520
1,293
22,635
90
2,311
597
15,010
4,531
3,920
70
1,059
8
78
73
1,053
48,299
42,550
826
12,551
46
1,254
361
13,885
TOTAL STATE.. . 9,900,180 2,514,736 2,262,760 50,203 $830,646 4,450 $104,392 18,003 $520,696
*Data unavailable. t Filling Station Sales only.
fr*\ n ft /F*
mi
25,548
58,311
46,696
550,298
32,493
i \\
6,489
15,303
12,013
145,091
8,899
5,960
14,100
11,100
134,100
8,190
Popuk
Famili
Radio
137
320
224
2,773
175
3,629
ition
ies
Homes
$2,067
5,496
6,052
58,122
4,106
10
24
21
307
15
377
713,346
187,795
173,450
$988
3,440
2,659
34,756
2,687
IR,lnlC
Bristol
$217
526
624
9,037
507
37
163
82
993
134
Kent
Newport
Providence
Washington
TOTAL STATE.. .
713,346
187,795
173,450
$75,843
$10,911
1,409
$44,530
Abbeville 22,931
Aiken 49,009
Allendale 13,037
Anderson 88,688
Bamberg 18,635
Barnwell 20,135
Beaufort 22,038
Berkeley 26,828
Calhoun 16,306
Charleston 121,006
Cherokee 33,257
Chester 32,441
5,400
2,530
77
12,165
6,050
224
2,891
1,290
57
20,726
10,390
287
4,182
1,880
65
4,788
2,090
88
4,937
2,400
120
6,381
2,830
130
3,592
1,510
86
31,637
20,450
639
7,210
3,600
112
7,265
3,560
111
Population 1,899,804
Families 434,557
Radio Homes 222,170
$723 8 $110 62 $394
1,782 15 237 159 1,927
380 4 53 17 334
3,606 25 623 226 3,285
598 9 87 39 961
582 7 92 43 421
799 4 66 29 776
596 3 61 24 587
539 4 52 23 606
7,923 41 1,489 147 8,046
945 6 170 67 822
1,667 6 155 57 1,233
275
County
Chesterfield . . .
Clarendon . . . .
Colleton
Darlington . . . .
Dillon
Dorchester . . . .
Edgefield
Fairfield
Florence *
Georgetown . .
Greenville . . . .
Greenwood ....
Hampton
Horry
Jasper
Kershaw
Lancaster ....
Laurens
Lee
Lexington . . . .
McCormick . . .
"Marion
Marlboro
Newberry
Oconee
Orailgehurg . . .
Pickens
Richland
Saluda
Spartanburg . .
Sumter
Union
Williamsburg . .
York
TOTAL STATE.
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
35,901
7,579
3,510
99
975
12
172
91
1,218
31,499
6.359
2.800
90
607
5
78
47
1,235
26.175
6,129
2,730
96
689
5
117
64
940
45.195
10,264
5.050
156
1,758
10
263
100
1,494
29,844
6.215
2,790
80
907
8
129
55
1,024
19.936
4,439
2.160
85
699
8
108
55
777
17,887
4,034
1,730
81
530
5
88
24
418
24,165
5,262
2.350
69
731
6
100
28
657
70.057
15,499
7.990
240
2,341
21
494
151
4,427
26.329
6.024
3.050
145
1.340
8
226
42
1,229
136,289
33.918
18.900
457
8,101
44
1,470
286
7,859
40,082
9.474
4.970
169
2.222
13
332
115
2,299
17,463
4,111
1,890
43
235
6
53
41
420
51.795
10.693
4.560
158
1,822
13
384
132
2,122
11.022
2.490
1.170
30
108
1
*
17
275
32,885
7.143
3.390
138
1,114
9
163
59
777
33,464
7.348
3,470
101
1,199
9
184
61
1,305
44.271
10.161
4,950
134
1,747
13
256
105
1,540
24.652
5,289
2.440
107
800
4
*
43
998
36.652
8.395
4,100
142
1,020
15
150
132
1,057
10.369
2.264
930
43
231
1
*
14
171
30,129
6.579
3,330
87
1,199
9
267
72
1,201
33.120
7.233
3,330
97
1,120
9
136
65
1,112
33,579
7.958
3.970
141
1,166
11
198
69
1,449
36,385
8,086
3,610
101
1,064
10
143
82
1,137
63,028
14.514
7,010
257
2,187
22
313
167
3,195
37,114
8.298
3,980
112
1,251
11
236
88
1,402
112.381
23,964
15,820
458
6.390
41
1,435
178
8,701
17.190
3.857
1,560
71
331
4
42
24
300
128,442
29.608
16,010
367
5,377
25
948
250
6.037
52,869
11,634
6,110
163
2,138
12
322
87
2,933
31,648
7,015
3,560
91
1.164
10
164
54
971
41,005
8.298
3.460
128
912
7
109
38
1,053
58,682
13.299
6,910
234
6,960 $
2,841
19
538
415
93
2,133
1,899,804
434,557
222.170
76,456
$12,816
3,822
$83,258
*Data unavailable.
Population
Families
Radio Homes
642,961
165,113
132,010
Armstrong .
Aurora ....
Beadle ....
Bennett . . .
Bon Homme
Brookings .
Brown ....
Brule
Buffalo . . .
Butte
Campbell . .
Charles Mix
Clark
Clay
Codington
Corson ....
Custer ....
Davison . . .
Day
Deuel
Dewey ....
Douglas . . .
Edmunds . .
Fall River .
Faulk
Grant
Gregory . . .
Haakon . . .
Hamlin ....
Hand
Hanson . . .
Harding . . .
Hughes . . .
Hutchinson
Hyde
Jackson . . .
Jerauld . . .
Jones
42
383
554
966
233
457
727
199
845
,996
,036
453
952
,606
623
508
995
271
556
,478
.717
,343
,799
.079
,162
543
552
506
.569
134
380
997
566
674
110
950
729
508
11
1,411
5,205
991
2,763
4,240
7,710
1,672
436
2,145
1,085
3.226
2,312
2,623
4,228
1.583
1,704
4,178
3.349
2,029
1.344
1.581
1.826
2,071
1.329
2,658
2,407
1,002
1.882
1,719
1.360
827
1,970
3,121
789
553
1,271
694
10
1.060
4,410
730
2.140
3.430
6.600
1.280
320
1.660
840
2.440
1,750
2.120
3.640
1.160
1,360
3,700
2.570
1.540
1,030
1.200
1.390
1.690
1,010
2.060
1.830
760
1.400
1,290
1.030
610
1.690
2.400
610
420
980
520
15
56
16
27
47
98
25
5
37
12
30
26
27
59
19
28
68
38
26
26
11
11
24
23
30
29
14
34
17
9
10
17
26
11
9
17
$153
1.486
131
325
929
2.007
333
59
638
152
244
308
471
1,174
237
414
1,086
564
210
305
143
259
497
206
454
319
181
336
273
123
96
584
297
131
69
144
68
$41
183
121
310
92
106
78
67
114
151
261
116
29
*
30
47
97
116
66
40
26
78
9
44
57
105
35
2
51
13
30
37
40
58
18
38
79
50
28
27
33
24
32
26
37
36
16
34
27
15
11
32
46
12
25
22
14
$256
1,535
t67
452
1,370
2,803
481
*
1,032
f78
418
460
598
1,970
fl52
608
2,218
834
279
273
284
282
593
213
428
550
t89
288
546
f84
97
899
492
f251
242
317
tl35
276
u
S. CENSUS DATA
County
King-sbury
Lake
Lawrence
Lincoln
Lyman
McCook
McPherson ....
Marshall
Meade
Mellette
Miner
Minnehaha . . .
Moody
Pennington . . .
Perkins
Potter
Roberts
Sanborn
Shannon
Spink
Stanley
Sully
Todd
Tripp
Turner
Union
Walworth ....
Washabaugh . .
Washington . . .
Yankton
Ziebach
TOTAL STATE.
Popula-
Radio
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
10,809
2,835
2,180
46
376
8
72
55
730
12,250
3,149
2,580
33
595
7
102
52
979
19,081
5,298
4,560
86
1,468
7
306
65
1,694
13,169
3,419
2,630
29
500
8
161
55
715
5,039
1,266
960
19
168
3
16
31
f206
9,777
2,492
1,910
29
275
6
49
47
400
8,354
1,874
1,420
12
134
3
28
30
258
8,881
2,124
1,640
29
326
5
70
28
836
9,710
2,654
2,000
46
585
4
60
36
489
4,111
956
710
7
40
1
«
14
96
6,838
1,789
1,360
23
190
5
64
27
293
57,530
15,497
13,600
159
4,694
30
826
194
6,681
9,312
2,455
1,840
22
273
4
61
35
523
23,738
6,669
5,720
99
2.272
11
529
110
4,122
6,578
1,710
1,290
24
326
3
52
24
466
4,605
1,193
930
25
236
3
51
23
397
15,858
3,800
2,890
47
518
5
75
52
775
5,745
1,573
1.200
22
177
5
40
25
1228
5,362
1,180
880
9
166
1
*
5
43
12,527
3,190
2,520
46
691
6
84
62
768
1,956
585
440
6
55
1
*
8
81
2,664
626
470
5
65
1
*
10
151
5,602
1,245
940
12
82
1
*
17
92
9,922
2,468
1,870
27
251
5
64
48
934
13,259
3,545
2.700
42
484
10
103
62
498
11,665
3,038
2,320
28
424
/
147
44
516
7,263
1,773
1,480
22
412
6
93
24
540
1,978
439
320
6
S:
—
—
3
21
1,789
367
270
7
i-
—
—
1
*
16,687
3,895
3,180
29
74:4:
6
165
62
1,127
2,868
704
520
11
1,992
91
1
330
*
o
f20
642,961
165,113
132,010
$32,118
§6,026
2,521
§17,075
TINNE
Anderson 26
Bedford 23
Benton 11
Bledsoe 8.
Blount 40
Bradley 26,
Campbell 31
Cannon 9.
Carroll 25,
Carter 34
Cheatham 9.
Chester 11
Claiborne 24
Clay 10
Cocke 24
Coffee 19
Crockett 17
Cumberland 15,
Davidson 257
Decatur 10.
De Kalb 14,
Dickson 19
Dyer 34
Fayette 30
Fentress 14
Franklin 23,
Gibson 44
Giles 29
Grainger 14
Greene 39
Grundy 11
Hamblen 18
Hamilton 180.
Hancock 11,
Hardeman 23.
Hardin 17,
Hawkins 28,
Population 2,915,841
Families 713,853
Radio Homes 478,730
1,500
5,976
3.920
77
$975
6
$162
34
S527
,149
6,161
3.720
71
982
9
154
33
1,295
,962
2.993
1,700
47
442
5
52
20
318
,358
1,757
990
31
189
1
*
7
f78
1,883
9,496
6,100
134
1,813
8
243
47
1,416
,751
6.863
4,440
82
1.226
7
199
59
1,485
.,086
6,716
4,550
82
1,243
4
99
38
716
,892
2.378
1,290
37
128
1
*
14
t92
,960
6,706
3,910
97
881
12
112
45
862
,975
7,750
5.040
127
1,165
5
164
38
1,378
,927
2,333
1,320
47
313
1
*
19
220
,123
2,644
1,480
46
382
3
48
17
160
:,714
5.315
3,090
51
253
4
22
27
308
i,904
2,314
1,310
35
105
1
*
9
t47
:,057
5,268
3,060
77
503
3
117
32
465
i,045
4,631
2,790
73
805
5
123
48
651
,244
4,408
2,450
78
622
6
73
22
152
,625
3,449
2.160
38
513
2
*
17
367
,411
67,075
53.550
1,000
20.006
147
4.154
440
18.984
,311
2,437
1.360
54
222
3
32
10
113
,553
3.561
1.980
54
297
2
13
t95
,710
4,832
2.900
55
668
4
77
39
833
,946
9,020
5,570
88
1,440
13
258
46
1.881
,319
6,812
3.600
37
437
o
*
23
470
,553
2.890
1.810
27
77
1
*
11
f81
,862
5,529
3.360
51
546
9
95
37
774
,833
11,857
7,090
140
1,728
18
276
64
971
,123
7,188
4,090
94
857
7
150
58
1,304
,369
3,233
1,750
32
145
1
*
13
f93
,391
9,064
5,200
156
1,190
7
200
75
1,295
,534
2,573
1,760
22
105
1
*
14
f80
,439
4,510
2,910
67
807
3
117
35
1,375
,439
45,945
37,100
823
14,569
75
2,177
285
12,439
,186
2,339
1,230
7
32
1
*
6
tl7
,576
5.02S
2,850
62
618
6
79
34
480
,793
4,108
2.320
53
376
2
*
19
374
,517
6,408
3,600
128
810
7
70
S3
595
277
Popula-
County tion
Haywood 27,693
Henderson 19,210
Henry 26,919
Hickman 14,868
Houston 6,427
Humphreys 12,420
Jackson 15,091
Jefferson 18,618
Johnson 12,980
Knox 178,929
Lake 11,230
Lauderdale 24,458
Lawrence 28,700
Lewis 5,849
Lincoln 27,232
Loudon 19,909
McMinn 30,625
McNairy 20,423
Macon 14,902
Madison 54,201
Marion 19,135
Marshall 16,042
Maury 40,347
Meig-s 6,386
Monroe 24,272
Montgomery .... 33,346
Moore 4,096
Morg-an 15,287
Obion 30,952
Overton 18,767
Perry 7,536
Pickett 6,212
Polk 15,468
Putnam 26,163
Rhea 16,342
Roane 27,714
Robertson 29,048
Rutherford 33,618
Scott 15,943
Sequatchie 5,037
Sevier 23,121
Shelby 357,620
Smith 16,152
Stewart 13,549
Sullivan 69,172
Sumner 32,675
Tipton 27,814
Trousdale 6,113
Unicoi 12,130
Union 9.108
Van Buren 4,049
Warren 19,760
Washing-ton 51,732
Wayne 13,637
Weakley 29,470
White 15,991
Williamson 25,252
Wilson 25,232
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
6,536
3,600
75
831
7
110
28
783
4,599
2,510
61
472
5
58
29
550
6,893
4,230
76
1,038
11
188
44
1,006
3,391
2,050
60
253
3
37
18
285
1,512
890
17
104
2
*
9
t70
2,960
1,770
35
376
3
56
12
287
3,344
1,760
32
165
2
*
13
276
4,260
2,440
26
395
5
84
21
378
2.817
1,590
21
96
3
39
10
f69
44,218
34.700
726
13,096
60
2,232
251
12,544
3,043
1,760
49
561
4
74
12
f200
5,958
3,410
91
919
9
173
33
876
6,530
3,730
58
614
10
115
55
1,049
1,312
830
15
144
1
*
11
t65
6,664
3,830
72
783
5
158
41
899
4,568
2,890
74
824
6
122
27
925
7,376
4,760
75
1,217
9
180
59
1,490
4,844
2,710
64
438
5
34
35
508
3,562
1,930
30
149
1
*
15
194
14,365
9,780
169
2,842
18
415
77
2,877
4,287
2,920
59
608
8
111
41
603
4,259
2,540
55
712
5
116
23
709
10,376
6,510
170
2,034
12
313
53
1,635
1,396
730
12
40
1
*
5
38
5,341
3,040
35
486
7
99
35
445
8,274
5,030
152
1,444
6
266
53
939
1,033
560
5
14
1
*
5
f21
3,100
2,000
31
254
3
19
10
t38
8,370
5,200
135
1,622
10
178
46
1,189
4,054
2,260
53
258
3
41
13
tl34
1,773
990
40
214
2
*
10
t44
1,283
700
12
60
—
—
2
*
3,245
2,120
42
308
4
52
19
614
6,035
3,610
87
742
7
74
53
850
3,750
2,390
41
550
3
94
20
804
6,375
4,210
69
819
8
189
51
975
7,172
4,260
109
1,192
12
215
53
861
8,325
5,030
130
1,502
6
205
57
1,747
3,348
2,190
39
258
—
—
14
381
1,111
650
12
176
1
*
4
27
5,035
2,830
53
411
2
*
24
513
95,712
74,900
1,202
24,800
182
6,207
497
25,392
4,176
2,370
42
245
4
61
30
441
3,049
1,730
42
233
2
*
8
135
16,076
11,200
249
3,803
13
576
59
4,027
8,147
4,730
115
1,020
8
150 '
50
849
6,774
3,770
95
1.018
6
131
25
621
1,532
860
15
210
2
*
8
140
3,051
2,070
64
322
2
*
13
351
2,006
1,040
44
165
—
—
2
*
894
510
5
10
1
*
4
15
4,940
2,920
69
635
4
62
34
762
11,681
8,260
230
2,692
9
389
85
3,580
3,081
1,790
39
200
3
23
15
fl39
8,088
4,690
116
1,288
12
168
54
862
3,636
2,150
34
286
4
66
31
409
6,053
3,520
101
913
6
124
33
759
6,696
3,930
95
880
4
132
39
759
TOTAL STATE.. . 2,915,841
13,853 478,730 9,904 $135,214 924 $23,964 4,459 $432,034
Data unavailable.
"Filling- Station Sales only
Population 6,414,824
Families 1,674,828
Radio Homes 1,137,210
Anderson 31,813
Andrews 1,283
Ang-elina 32,188
Aransas 3,507
Archer 7,591
Armstrong- 2,472
Atascosa 19.266
Austin 17,385
Bailey 6,317
Bandera 4,233
Bastrop 21,466
Baylor 7,756
Bee 16,463
9,648
6,050
183
$1,807
15
$494
85
$1,583
353
210
9
110
2
*
7
65
8,507
5,260
110
1,743
13
421
66
1,858
953
590
16
273
2
*
13
f!15
1,961
1,220
27
408
5
62
39
341
690
390
5
85
1
*
13
179
4,106
2,300
74
585
9
76
65
833
4,768
2,660
57
636
7
86
61
653
1,588
860
31
400
2
*
23
383
1,212
660
16
206
3
25
9
t82
5,523
3,240
87
1,155
10
118
55
678
2,022
1,300
25
425
5
92
55
739
3,993
2,510
76
983
6
228
78
1,576
278
u
S. CENSUS DATA
Popula-
County tion
Bell 44,946
Bexar 337,557
Blanco 4,240
Borden 1,396
Bosque 15,859
Bowie 50,244
Brazoria 20,951
Brazos 27,052
Brewster 6,450
Briscoe 4,056
Brooks 6,355
Brown 25,917
Burleson 18,380
Burnet 10,750
Caldwell 24,832
Calhoun 5,894
Callahan 11,555
Cameron 81,227
Camp 10,280
Carson 6,563
Cass 33,492
Castro 4,625
Chambers 7,495
Cherokee 43,986
Childress 12,147
Clay 12,528
Cochran 3,734
Coke 4,590
Coleman 20,557
Collin 47,183
Collingsworth . . . 10,328
Colorado 17,802
Comal . . . 12,315
Comanche 19,244
Concho 6,191
Cooke 24,892
Corvell 20,225
Cottle 7,080
Crane 2,755
Crockett 2,811
Crosby 10,050
Culberson 1,734
Dallam 6,489
Dallas 398,049
Dawson 15,350
Deaf Smith 6,049
Delta 12,862
Denton 33,807
De Witt 24,972
Dickens 7,864
Dimmit 8,419
Donley 7,498
Duval 20,562
Eastland 30,409
Ector 14,903
Edwards 3,081
Ellis 47,721
El Paso 130,895
Erath 20,768
Falls 35,955
Fannin 41,027
Fayette 29,206
Fisher 12,825
Floyd 10,655
Foard 5,237
Fort Bend 32,935
Franklin 8,378
Freestone 21,125
Frio 9,207
Gaines 8,114
Galveston 80,542
Garza 5,668
Gillespie 10,660
Glasscock 1,193
Goliad 8,796
Gonzales 26,061
Gray 23,847
Grayson 69,497
Greg-g- 57,945
Grimes 21,961
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
12.060
7,900
184
2,658
23
570
153
2,431
84,497
69,000
1,456
23,096
152
4,397
734
23,432
1,141
610
14
203
4
37
20
tl38
342
180
1
*
- 1
*
2
*
4,921
2,790
58
657
14
145
80
599
13,422
8,590
259
2,687
20
533
105
3,119
6,594
4,050
73
1,517
14
253
73
2,241
7,190
4,600
101
1,816
11
351
65
2,262
1,616
1,130
29
407
3
102
26
551
1,069
610
17
250
4
60
26
151
1,346
780
17
175
2
*
28
637
7,284
5,030
109
1,570
14
463
142
2,172
4,672
2,570
78
792
6
91
33
425
2,887
1,620
34
511
5
69
54
795
6,032
3,880
78
1,266
11
207
90
1,860
1,510
870
17
289
7
47
19
tl86
3,143
1,820
43
682
9
124
58
541
19,625
13,500
517
3,724
32
662
203
4,970
2,665
1,550
53
375
5
90
22
350
1,757
1,090
18
372
9
120
32
696
8,102
4,330
87
909
13
222
64
1,783
1,133
620
17
240
3
42
17
tl83
2,091
1,240
31
458
6
80
24
428
10,580
6,240
172
1,972
19
398
96
1,940
3,316
2,250
43
960
8
233
55
f387
3,397
1,910
44
565
8
93
64
619
873
480
14
193
3
33
12
t71
1,235
680
10
197
4
41
16
t94
5,455
3,400
81
1,174
13
234
97
992
12,696
7,540
191
2,530
26
456
148
2,280
2,723
1,640
43
742
5
126
33
fl57
4,720
2,720
65
895
8
158
63
1,306
3,341
2,360
58
784
5
113
53
t347
5,291
2,960
52
492
10
*
68
674
1,570
870
22
303
4
70
37
402
6,348
4,090
107
1,360
13
251
77
1,896
5,126
2,890
81
957
7
100
71
t264
1,901
1,180
30
487
5
99
28
522
780
520
11
293
4
52
12
1130
719
450
9
207
2
*
11
454
2,631
1,470
35
447
5
131
38
607
449
290
5
97
2
*
21
330
1,743
1,290
22
612
6
148
33
t303
112,628
95,000
1,388
34,325
221
8,727
900
38,968
4,005
2,420
71
1,073
10
261
57
1,058
1,602
940
19
474
4
138
22
902
3,345
1,850
47
549
5
86
22
397
9,233
5,810
138
2,033
20
442
126
2,764
6,489
3,940
100
1,586
19
265
83
1,796
2,006
1,110
31
477
4
148
26
783
1,904
1,160
28
365
4
62
19
tl49
2,016
1,270
23
514
7
99
35
557
4,699
2,690
94
1,034
8
240
43
t394
8,361
5,780
102
1,964
19
353
169
2,016
4,357
2,860
43
1,832
8
389
78
3,589
777
440
14
145
2
*
10
fl04
12,919
8,250
223
2,994
27
459
186
2,517
31,613
24,100
639
8,131
61
1,878
276
10,703
5,854
3,500
64
996
9
163
78
1,108
8,881
5,060
122
1,630
16
319
82
1,049
11,004
6,290
165
2,021
26
426
124
1,366
7,546
4,160
83
939
18
170
116
1,301
3,273
1,800
38
610
5
99
46
420
2,786
1,720
29
537
5
143
35
t469
1,386
800
17
288
4
65
28
416
7,709
4,280
91
1,387
11
279
111
2,350
2,262
1,210
34
270
2
*
13
f66
5,434
3,150
62
754
12
193
66
987
2,134
1,280
43
340
4
62
26
fl73
2,212
1,220
24
536
5
172
44
866
22,142
18,700
364
7,450
40
1,165
167
6,181
1,517
860
20
395
3
67
23
496
2,822
1,630
35
621
5
72
48
792
322
180
3
*
1
*
4
26
2,086
1,150
23
245
3
57
29
347
6,268
3,570
100
1,018
9
122
70
972
6,776
5,020
84
2,404
14
611
100
3,286
19,471
13,200
313
4,687
33
863
241
4,839
16,263
10,100
257
5,232
38
1,069
198
6,888
5,598
3,280
74
907
9
153
42
750
279
Popula-
ce ounty tion
Guadalupe 25,523
Hale 18,800
Hall 12,104
Hamilton 13,317
Hansford 2,782
Har.l.-man 11,072
Hardin 15,854
Harris 529,479
Harrison 50,889
Hartley 1,868
Haskell 14,908
Hays : 15,353
Hemphill 4,161
Henderson 31,813
Hidalg-o 106,664
Hill 38,391
Hockley 12,681
Hood 6,675
Hopkins 30,202
Houston 31,123
Howard 23,950
Hudspeth 3,139
Hunt 48,717
Hutchinson 19,054
Irion 1,964
Jack 10,196
Jackson 11,710
Jasper 17,492
Jeff Davis 2,367
Jefferson 144,314
Jim Hog-g- 5,451
Jim Wells 20,222
Johnson 30,361
Jones 23,528
Karnes 19,288
Kaufman 38,301
Kendall 5,075
Kenedy 700
Kent 3,408
Kerr 11,623
Kimble 5,066
King- 3 0R5
Kinney 4,515
Kleberg- 13,353
Knox 10,085
Lamar 50,406
Lamb 17,615
Lampasas 9,257
La SalLe 8,001
Lavaca 25,468
Lee 12,745
Leon 17,734
Liberty 24,555
Limestone 33,780
Lipscomb 3,760
Live Oak 9,797
Llano 5,996
Loving- 205
Lubbock 51,490
Lynn 11,923
McCulloch 13,216
McLennan 101,824
McMullen 1,374
Madison 12,036
Marion 11,454
Martin 5,558
Mason 5,373
Matag-orda 20,042
Maverick 10,369
Medina 16,103
Menard 4,514
Midland 11,719
Milam 33,133
Mills 7,946
Mitchell 12,368
Montag-ue 20,416
Montgomery .... 23,065
Moore 4,433
Morris 9,806
Motley 4,995
Nacogdoches .... 34,971
Navarro 51,304
Newton 13,696
Nolan 17,351
Nueces 92,714
Ochiltree 4,211
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores
Sales
Stores
Sales
Stores
Sales
6,220
3,690
105
1,365
6
114
85
905
5,060
3,540
51
1,397
14
410
92
2,482
3,208
2,010
50
783
11
222
47
690
3,757
2,140
35
802
8
115
80
t375
738
450
10
164
4
54
16
545
3,004
1,920
36
732
12
130
64
t389
4,218
2,680
51
740
8
112
39
698
144,831
122,900
1,797
45,222
245
8,857
1,168
49,479
12,733
7,960
196
2,402
16
447
95
2,453
480
280
3
12
1
*
7
50
3,980
2,310
42
801
12
220
63
t351
3,723
2,390
55
824
8
134
71
948
1,139
680
11
300
2
*
20
445
8,071
4,600
122
1,341
18
300
77
1,530
23,857
15,600
446
4,461
46
837
230
5,889
10,315
6,160
115
1,886
19
295
150
1,441
3,166
1,760
42
693
8
156
42
614
1,812
900
26
364
4
28
30
273
8,004
4,600
112
1,271
11
277
90
1,494
7,712
4,340
101
1,108
11
225
55
974
5,536
4,150
89
2,021
18
*
91
3,198
815
470
18
108
1
*
25
168
13,298
8,420
205
2,656
26
804
177
3,133
5,300
3,680
42
1,826
10
439
47
1,831
562
350
8
102
2
*
14
90
2,751
1,580
37
474
7
129
64
626
2,844
1,580
44
600
4
80
29
554
4,348
2,660
60
664
6
131
50
981
579
360
12
99
1
*
7
34
39,143
32,050
595
11,228
77
2,231
338
13,787
1,216
750
36
258
3
78
18
544
4,715
2,900
68
930
8
247
69
1,783
8,600
5,590
103
1,769
21
360
127
1,944
6,183
3,750
82
1,520
12
342
115
1,582
4,249
2,410
61
745
8
128
53
904
9,190
5,430
140
1,824
18
313
123
1,645
1,506
850
22
288
4
50
33
511
131
80
1
*
—
—
1
*
870
480
15
165
2
*
14
129
3,108
2,160
49
1,059
8
158
53
1,590
1,374
790
24
841
4
53
21
398
267
140
5
89
—
—
3
24
897
560
15
102
2
*
8
178
3,235
2,200
69
941
5
186
39
t346
2,556
1,460
39
609
11
181
49
445
12,988
8,100
216
2,349
18
535
92
2,392
4,562
2,660
66
1,142
16
290
64
1,340
2,673
1,680
45
649
6
124
38
t228
1,895
1,160
34
302
4
53
27
364
5,811
3,380
72
742
7
109
77
772
3,039
1,660
41
389
9
75
39
451
4,447
2,390
71
566
14
114
66
637
6,400
3,840
89
1,774
15
297
85
1,560
8,848
5,120
161
1,647
17
300
89
1,142
1,004
590
7
150
6
58
24
297
2,260
1,250
34
355
3
51
31
416
1,696
980
24
347
4
75
24
447
84
60
3
22
1
*
1
*
13,759
10,400
219
4,020
30
1,599
185
6,105
3,079
1,690
33
779
5
153
44
862
3,500
2,190
49
881
11
194
101
1,251
26,913
18,000
442
6,929
51
1,337
287
7,499
365
200
8
62
1
*
5
23
3,052
1,630
31
800
5
82
39
794
2,863
1,600
58
450
4
104
30
466
1,374
760
23
283
2
*
19
t212
1.514
850
22
318
4
69
28
478
5,240
3,280
93
1,343
9
170
61
1,688
2,166
1,520
54
505
6
102
22
467
3,877
2,200
43
422
7
91
42
471
1.222
740
20
346
3
80
15
t92
3,327
2,590
19
1,056
8
319
45
2,133
8,277
4,740
114
1,295
14
170
85
1,216
2,150
1,180
23
384
4
63
44
369
3,347
2,150
53
807
8
149
60
976
5,428
3,280
65
997
14
209
95
1,144
6,013
3,540
78
1,661
9
165
61
1,234
1,202
710
13
308
3
76
20
474
2,406
1,320
36
303
6
97
18
284
1,330
750
19
239
4
66
24
361
8,707
5,110
156
1,881
14
395
79
2,317
13,492
8,350
225
2,913
25
442
137
2,171
3,251
1,950
44
209
3
26
20
tl25
4,653
3,440
38
1,310
10
267
86
1,709
24,107
1,730
497
7,287
45
1,422
237
10,174
1,141
830
9
337
4
104
27
743
280
U. S. CENSUS DATA
County
Oldham
Orange
Palo Pinto . . .
Panola
Parker
Parmer
Pecos
Polk
Potter
Presidio
Rains
Randall
Reagan
Real
Red River ....
Reeves
Refugio
Roberts
Robertson ....
Rockwall
Runnels
Rusk
Sabine
San Augustine
San Jacinto . . .
San Patricio . .
San Saba
Schleicher ....
Scurry
Shackelford . . .
Shelby
Sherman
Smith
Somervell ....
Starr
Stephens
Sterling
Stonewall ....
Sutton
Swisher
Tarrant
Taylor
Terrell
Terry
Throckmorton
Titus
Tom Green . . .
Travis
Trinity
Tyler
Upshur
Upton
Uvalde
Val Verde ....
Van Zandt ....
Victoria
Walker
Waller
Ward
Washington . . .
Webb
Wharton
Wheeler
Wichita
Wilbarger ....
Willacy
Williamson . . .
Wilson
Winkler
Wise
Wood
Yoakum
Young
Zapata
Zavala
TOTAL STATE.
*Data unavailable
Popula-
Radio
]
FOOD
DRUG
AUTOMOTIVE
tion
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
1,384
354
220
5
59
1
*
14
tuo
17,365
4,607
3,200
68
967
8
*
48
1,068
18,417
5,009
3,300
90
1,094
12
275
95
1,143
22,539
5,358
2,840
68
710
5
102
44
560
20,497
5.576
3,380
92
1,082
9
175
92
1,060
5,879
1,511
840
17
251
3
73
18
t397
8,137
2,025
1,350
32
683
4
159
43
963
20,636
5,158
2,970
64
773
8
213
51
1,076
54,260
15,071
13,010
174
5,039
45
1,710
187
6,171
10,851
2,186
1,430
39
529
5
87
23
651
7,334
1,800
940
19
104
3
28
15
t36
7,183
2,109
1,540
15
486
5
86
34
400
2,025
568
370
8
201
3
64
13
t90
2,425
665
390
12
103
3
20
7
56
29,771
7,490
4,150
118
1,076
12
235
54
908
7,981
2,050
1,470
33
1,017
7
*
56
1,299
10,224
2,614
1,570
47
776
8
157
31
910
1,289
360
220
3
112
2
*
6
62
38,391
6,291
3,560
105
1,043
16
203
47
948
7,051
1,953
1,110
28
366
5
76
28
288
18,907
4,925
3,000
69
1,327
13
236
101
1,388
51,008
12,974
7,040
220
2,684
29
618
137
3,839
10,880
2,736
1,580
43
333
4
66
18
tl06
12,452
2,923
1,600
50
551
3
71
18
393
9,058
2,292
1,280
48
301
3
22
12
t55
28,876
7,126
4,160
97
1,907
16
403
94
2,224
10,985
2,883
1,620
47
561
5
84
39
495
3,083
845
490
10
190
1
*
14
fl32
11,537
3,085
1,880
41
746
7
147
63
732
6,234
1,716
1,050
21
377
4
102
28
428
29,224
7,385
4,130
114
1,101
11
226
77
1,169
2,018
541
320
4
124
2
*
5
**102
69,020
18,050
11,350
275
3,975
41
1,229
203
5,267
3,017
835
470
10
78
2
*
16
t58
13,305
2,554
1,520
108
197
7
50
22
144
12,335
3,579
2,420
49
1,007
7
153
71
1,206
1,404
398
230
8
92
1
*
9
158
5,586
1,380
750
14
173
4
61
19
tl24
3,974
1,023
630
18
224
3
65
14
tl65
6,488
1,780
1,030
20
387
5
149
33
725
225,588
64,550
53,550
866
17,361
116
4,568
678
20,279
44,193
11,702
8,840
188
3,355
32
899
203
4,154
2,858
752
470
14
157
3
38
12
250
11,133
2,862
1,560
42
801
5
188
40
897
4,275
1,134
660
17
165
4
46
22
244
19,226
5,059
2,950
72
1,066
8
159
51
1,082
39,296
10,500
8,210
136
3,128
26
975
178
3,984
110,686
28,118
21,150
416
8,699
63
*
647
f2,921
13,702
3,348
1.960
42
581
4
75
36
504
11,922
2,931
1,760
34
256
4
31
33
621
26,165
6,464
3,460
108
900
9
168
51
996
4,271
1,262
930
15
500
5
140
19
759
13,178
3,317
2,170
76
722
8
133
61
1,343
15,409
3,652
2,600
67
733
5
171
55
1,054
31,143
7,992
4,360
105
1,229
15
210
90
1,329
23,642
6,171
3,970
90
1,844
12
302
80
2,561
19,845
4,556
2,740
53
991
5
107
64
1,279
10,289
2,745
1,580
37
576
8
82
24
563
9,533
2,589
1,630
31
1,045
10
221
58
1,158
25,373
6,623
3,920
101
1,104
10
168
58
1,051
45,846
9,958
6,910
257
1,995
14
433
92
2,309
36,133
9,307
5,440
84
1,984
18
353
94
2,295
12,385
3.235
2,040
48
876
10
188
57
994
73,437
19,914
15,600
269
6,423
36
1,370
303
8,943
20,462
5,473
3,620
74
1,426
13
330
90
1,704
13,218
3,106
1,790
67
627
9
97
43
f242
41,682
10.946
6,770
164
1,934
23
358
156
2,816
17,066
3,865
2,140
50
360
8
82
61
537
6,178
1,764
1,250
21
765
5
180
29
1,036
19,075
5,135
2,950
66
802
12
155
79
659
24,365
6,267
3,620
85
933
15
220
74
1,142
5,303
1,494
770
18
304
5
40
29
1159
18,995
5,189
3,390
89
1,559
14
322
95
2,445
3,916
865
500
34
44
1
*
5
14
11,631
2,418
1,560
49
24,877
338
5
3,319
57
26
314
6,414,824
1,674,828
1,137,210
$403,489
$85,900
19,269
^463,920
le. t Filling Station Sale
s only. ** Automotive Sales only.
UTAH
Popula-
Dounty tion
Beaver 4,984
Box Elder 18,816
Cache 29.789
Carbon 18,413
Daggett 564
Davis 15,371
Duchesne 8,944
Emery 7,059
Garfield 5,220
Grand 2,063
Iron 8,170
Juab 7,403
Kane 2,557
Millard 9,574
Morgan 2,610
Piute 2,203
Rich 2,023
Salt Lake 210,707
San Juan 4,747
Sanpete 16,051
Sevier 12,104
Summit 8,694
Tooele 9,064
Uintah 9,886
Utah 57,437
Wasatch 5,694
Washing-ton 9,156
Wayne 2.372
Weber 56,717
TOTAL STATE
550,310
Population . . .
550,310
Families
139,580
126,010
Radio
Homes
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores Sales
Stores
Sales
1,232
1.100
16
$143
2 *
17
$240
4.510
4,020
64
921
6 $131
79
1,428
7,471
6,710
80
1,599
9 281
88
2,340
4,612
4,100
41
1,287
6 199
38
1,882
131
120
3
21
3,712
3,320
33
749
4 59
42
789
1,977
1,770
15
242
3 53
27
294
1,612
1,450
9
48
3 31
19
172
1.076
960
8
58
1 *
16
fll5
523
460
5
79
1 *
9
t95
2,049
1,830
14
376
4 137
38
1,743
1,947
1,690
23
535
3 67
24
378
557
500
8
90
2 *
15
134
2,180
1.960
17
146
4 42
51
743
630
570
5
49
2 *
11
205
543
490
3
6
1 *
13
107
497
450
6
41
— —
8
54
56,800
52,000
650
17,298
71 3,510
400
17,670
996
890
10
86
— —
6
t99
4,025
3.620
34
424
10 95
45
581
2.962
2.630
34
423
8 98
42
965
2,198
1.840
35
346
3 36
39
495
2,337
2.080
39
609
3 46
38
709
2,230
2,000
24
270
3 77
20
454
13,690
12,190
134
2,609
22 543
160
4,161
1,399
1.260
11
122
2 *
23
384
2,116
1.900
42
385
4 44
44
548
487
440
9
25
1 *
5
21
15.081
13,660
186
1,558
4.104
16 779
118
4,283
139,580
126,010
$33,091
194 $6,421
1,435
$41,310
Data unavailable.
Filling- Station Sales only.
Addison
Bennington . . .
Caledonia
Chittenden ....
Essex
Franklin
Grand Isle ....
Lamoille
Orange
Orleans
Rutland
Washington . . .
Windham
Windsor
TOTAL STATE
AAV &
^vf^n
■tP
Population . . .
359,231
/AvA\((
j) N
Families ....
92,432
ZrY/tt^
^Uxl
U
Radio
Homes
82,540
17.928
4.533
4.000
68
$1,445
5
$113
67
$1,165
22,249
6,137
5.570
113
2,295
12
236
96
1,636
24,240
6,567
5.810
96
2,120
11
237
101
2,499
50,996
12,683
11,440
233
5,100
18
557
117
3,875
6,483
1,677
1.500
22
409
5
50
30
tl31
29,595
7,370
6.530
96
2,268
12
256
85
1,410
3,790
931
810
19
255
—
—
15
64
11,016
2.854
2,520
50
703
3
70
29
902
17,103
4.471
3.910
67
1,090
6
124
63
914
21,703
5.461
4,750
94
1,468
12
218
85
1,716
45,564
11.791
10,600
255
4,463
19
531
152
4,240
41,455
10.591
9,600
177
4.057
20
370
132
3,965
27.710
7.365
6.530
134
2.892
8
239
79
2,764
37,766
10.001
8.970
154
1,578
3,534
18
149
361
137
3,679
359,231
92,432
82,540
$32,099
$3,362
1,188
$29,039
■Filling Station Sales only.
CDNDA
Population 2,677,773
Families 627,550
Radio Homes 413,180
Accomac 31.460 8.340 4,920 207 $1,372
Albemarle 44,015 10,762 7,080 177 3,266
Charlottesville ... Independent City — included in county above
Alleghany 29,240 6,748 4.900 100 2,091
Clifton Forge .... Independent City — included in county above
Amelia 8,498 1,928 990 29 121
Amherst 20,273 4.129 2,280 78 590
Appomattox .... 9,012 2,019 1,070 24 145
282
10
15
$125
697
61
104
$641
3,302
8
338
82
1,819
2
2
*
*
31
50
29
254
f329
735
u
S. CENSUS DATA
Topula- Radio FOOD
County ^^ tion Families Homes Stores Sales
Arlington 90,300* ~24,770 18,910 223 9,450 '
Alexandria Independent City — included in county above
Augusta 55,860 12,764 8,220 179 2,904
Staunton Independent City — included in county above
Bath 7,174 1,738 1,000 21 236
Bedford 29,698 6,831 3,760 74 700
Bland 6,725 1,424 770 8 47
Botetourt 16,436 3,701 2,110 56 387
Brunswick 19,577 4,086 2,180 62 500
Buchanan 31,475 6,009 3,120 135 617
Buckingham 13,389 2,851 1,550 32 146
Campbell 70,485 17,090 12,290 270 4,989
Lynchburg Independent City — included in county above
Caroline 13,945 3,025 1,590 72 402
Carroll 25,901 5,732 3,010 85 356
Charles City 4,275 881 490 16 55
Charlotte 15,842 3,348 630 38 220
Chesterfield 31,165 7,589 4,600 104 1,108
Clarke 7,158 1,733 970 27 395
Craig 3,765 907 490 18 153
Culpepei* 13,365 3,130 1,770 43 596
Cumberland 7,502 1,631 870 15 52
Dickenson 21,084 4,116 2,300 78 413
Dinwiddie 48,689 11,290 7,620 271 3,695
Petersburg Independent City — included in county above
Elizabeth City ... 34,743 9,141 6,910 121 2,151
Hampton Independent City — included in county above
Essex 6,091 1,420 740 53 3.12
Fairfax 40,668 8,568 5,180 80 1,479
Fauquier 21,162 4,915 2,750 65 962
Floyd 11,903 2,823 1,420 26 113
Fluvanna 7,086 1,663 850 32 181
Franklin 25,841 5,510 2,880 57 467
Frederick 26,074 6,716 4,580 119 1,766
Winchester Independent City — included in county above
Giles 14,627 2,112 1,190 23 389
Gloucester 9,541 2,471 1,400 46 329
Goochland 8,560 1,701 910 34 92
Grayson 21,903 4,952 2,710 32 353
Greene 5,181 1,113 580 10 39
Greensville 14,866 3,124 1,730 44 612
Halifax 41,260 8,711 4,750 108 912
Hanover 18,490 4,170 2,290 78 903
Henrico 232,217 61,540 51,400 1,127 24,105
Richmond Independent City — included in county above
Henry 36,300 7,888 4,760 164 1,922
Martinsville Independent City — included in county above
Highland 4,872 1,078 570 6 19
Isle of Wight.... 13,377 3,122 1,780 71 506
James City 8,879 1,741 1,130 25 595
Williamsburg .... Independent City — included in county above
King and Queen.. 6,952 1,556 780 45 140
King George 5,424 1,384 720 34 193
King William ... 7,897 1,897 1,060 28 326
Lancaster 8,782 2,169 1,240 49 343
Lee 39,296 8,225 4,700 72 484
Loudoun 20,451 4,762 2,720 74 1,135
Louisa 13,673 3,236 1,770 64 397
Lunenburg 13,841 3,134 1,670 24 386
Madison 8,431 1,871 990 15 49
Mathews 7,055 1,913 1,030 27 185
Mecklenburg .... 31,724 6,954 3,700 77 869
Middlesex 6,671 1,737 930 49 302
Montgomery .... 28,026 6,673 4,200 97 1,632
Radford Independent City — included in county above
Nansemond 34,113 8,164 5,110 219 1,606
Suffolk Independent City — included in county above
Nelson 16,241 3,422 1,840 70 292
New Kent 4,089 944 540 21 84
Norfolk 237,825 61,756 49,350 1,269 20,340
South Norfolk . . . Independent City — included in county above
Norfolk Independent City — included in county above
Portsmouth Independent City — included in county above
Northampton .... 17,515 4,354 2,620 109 1,219
Northumberland . 10,454 2,441 1,340 43 247
Nottoway 15,538 3,450 1,990 57 792
Orange 12,641 2,965 1,700 51 695
Page 14,831 3,510 2,000 59 482
Patrick 16,614 3,518 1,780 56 169
283
DRUG
auto:
MOTIVE
Stores
Sales
Stores
Sales
34
1,683
114
6,971
13
525
172
3,681
1
*
17
tl40
5
84
79
964
1
*
10
f85
6
49
67
545
5
48
40
462
4
49
22
417
2
*
25
t86
26
1,174
163
15,019
1
*
25
379
1
*
23
329
—
1
*
4
34
35
221
2
*
121
1,242
3
79
33
346
1
*
10
f49
3
129
37
714
2
*
16
105
2
*
16
362
12
653
97
$3,025
13
289
49
tl, 889
2
*
29
257
3
53
89
1,651
7
122
57
1,191
4
36
23
380
3
21
15
t92
5
67
85
695
9
364
86
1,751
5
99
31
565
2
*
37
389
. — -
—
19
t69
4
71
57
1,459
—
—
18
t58
4
71
37
541
9
177
98
1,201
2
*
62
942
115
5,167
439
21,253
8
276
112
1,938
19
84
3
32
35
524
3
167
27
645
—
8
t32
—
—
11
175
2
*
22
475
2
*
33
393
4
73
26
330
8
177
44
973
4
36
22
tl53
4
78
30
368
1
*
21
175
12
*
31
275
14
140
112
1,710
1
*
21
t72
11
304
87
1,186
7
J238
71
$2,136
1
*
29
t83
—
—
8
f28
103
$4,123
331
11,506
97
51
487
*
23
tll9
148
44
812
115
33
594
91
45
481
*
31
fl55
Popula- Radio FOOD
Count}' tion Families Homes Stores Sales
Pittsylvania 94,431 21,110 12,810 2T4 4,276
Danville Independent City — included in county above
Powhatan 5,669 1,168 620 27 110
Prince Edward . . 14.931 3,409 1.980 43 498
Prince George . . . 20,867 4,837 3.340 88 979
Hopewell Independent City — included in county above
Princess Anne . . . 19.916 4,769 2,830 110 1.343
Prince William . . 17,237 3.466 3.660 64 792
Pulaski 22,711 5,070 3.220 S9 1.106
Rappahannock . . 7,199 1,561 820 23 139
Richmond 6.620 1.503 780 49 297
Roanoke 112.057 28.052 22.950 446 8.686
Roanoke Independent City — included in county above
Rockbridge 26,702 6.243 3,820 82 946
Buena Vista .... Independent City — included in county above
Rockingham .... 40.016 9.662 5,830 122 1.442
Harrisonburg- .... Independent City — included in county above
Russell 26,626 5,399 2.9S0 46 256
Scott 26,977 5.792 3.020 78 256
Shenandoah 20,971 5.267 3.000 97 798
Smyth 28.844 5,716 3,320 111 901
Southampton . . . 26,457 5.552 3,050 59 701
Spotsylvania .... 19.976 4.914 3.230 103 1,772
Fredericksburg . . Independent City — included in county above
Stafford 9.59S 2,146 1.150 50 264
Surry 6,186 1.494 830 31 157
Sussex 12.489 2.713 1.490 47 340
Tazewell 41.307 8,766 5.300 123 1.362
Warren 11.343 2.690 1.580 34 626
Warwick 46.171 11,928 9.050 239 4,715
Newport News . . . Independent City — included in county above
Washington 47.969 10,810 6.550 147 1,600
Bristol Independent City — included in county above
Westmoreland . . . 9.501 2.290 1.240 52 293
Wise 52.412 11.066 6.860 149 1,752
Wvthe 22,804 4.963 2.860 39 672
York 8,837 2.108 1,230 51 377
TOTAL, STATE.. . 2,677,773 627,550 413,180 10,215 $113,031
* Data unavailable. rFilling Station Sales only. ^Estimated.
DRUG
AUTOMOTIVE
Stores
Sales
Stores
Sales
25
899
208
4,849
16
t61
5
*
49
925
4
186
63
*750
4
150
41
f414
S
132
34
604
6
174
41
1,204
1
*
19
139
2
*
22
246
45
1,764
271
8,631
8
1286
82
£992
14
363
138
2,658
3
39
47
480
4
40
46
466
7
117
60
754
6
147
59
910
9
136
56
971
6
336
68
t2,117
18
*
1
*
19
t83
5
54
34
429
10
317
52
1.313
o
125
49
768
20
J685
18
t3,552
10
397
118
2,468
3
37
12
t67
15
257
66
1,769
4
125
84
1,094
2
*
19
1156
89
26,116 5,928 $137,360
Adams 6,168
Asotin 8,406
Benton 11,987
Chelan 34.406
Clallam 21.464
Clark 48.438
Columbia 5,540
Cowlitz 39.504
Douglas 9,522
Ferry 4,690
Franklin 6,297
Garfield 3.359
Grant 14,547
Grays Harbor ... 51,901
Island 6.029
Jefferson 8.813
King 503,294
Kitsap 44.371
Kittitas 20.104
Klickitat 11.373
Lewis 40.998
Lincoln 11.343
Mason 11.606
Okanogan 24.619
Pacific 15.726
Pend Oreille 6.980
Pierce 175.651
San Juan 3.102
Skagit 37,502
Skamania 4,621
Snohomish 88,441
Spokane 164,230
Stevens 18,645
Population
. . 1,736,191
IfcJ/?
^"ir1/
P^li
Ml
Families
534,237
INK
ss in
Ul
Nl
Radio
Homes .
502,780
1,658
1,590
24
$405
4
$81
36
$714
2,472
2.350
23
505
2
*
26
290
3,331
3,200
32
729
6
86
46
703
10,352
9.860
105
3,318
18
680
130
3,528
6.512
6,140
79
1,965
13
242
66
1,794
14.585
10.890
178
3,426
16
358
164
4,106
1,621
1,530
20
354
2
*
20
320
11,552
10.880
135
3,176
17
394
123
3,767
2.545
2,450
25
369
1
*
29
516
1.398
1,350
24
286
2
*
15
124
1,871
1,760
21
647
4
82
31
660
987
950
6
127
3
57
10
fill
4,652
4.460
68
1,674
12
232
85
1,441
16,312
15.450
260
5,805
27
597
172
5,356
2.009
1,930
31
219
4
37
25
216
2.620
2.460
42
819
4
81
31
431
167,737
158,100
2.541
50,060
299
8,325
1.261
48,589
13,998
13.300
186
4,415
22
647
114
3,096
5,796
5.450
71
1,904
9
206
100
2,390
3,363
3.230
40
866
7
80
48
911
12,122
11,530
153
2.946
17
357
155
3,153
3.282
3,150
43
887
10
154
62
1,329
3.631
3,430
67
1,073
4
126
38
769
5.286
5.050
68
1,235
17
245
81
1,710
4,890
4.630
84
1,594
9
115
58
996
2.090
2,000
33
514
6
81
39
539
55.124
52,100
855
16,407
73
2,077
513
15,716
1,029
990
18
283
1
*
6
t52
11.073
10.430
156
3.014
18
293
166
2,951
1.410
1.350
18
248
3
21
22
213
27,402
26,050
354
7,651
36
845
305
6,961
49,983
47,100
714
14,530
69
2,526
452
15,833
5,540
5,330
56
1,071
10
121
60
932
284
u
S. CENSUS DATA
Popula-
County tion
Thurston 36,895
Wahkiakum 4,256
Walla Walla .... 30,535
Whatcom 60,235
Whitman 27,192
Yakima 98,586
Radio
FOOD
DRUG
AUTOMOTIVE
Families Homes Stores Sales Stores Sales Stores Sales
11,590
10,910
143
3,291
16
519
138
3,150
1,263
1,220
12
215
1
*
11
79
8,406
7,980
104
2,444
11
534
101
3,164
18,484
17,550
241
4,841
29
776
214
4,647
7,834
7,450
92
2,188
20
391
109
2,562
28,427
27,200
305
8,615
38
1,155
336
8,758
TOTAL STATE. . 1,736,191 534,237 502,780 7,127 $151,116
*Data unavailable. fFilling Station Sales only.
860 $22,696 5,398 $152,664
w. vir
Barbour 20,061
Berkeley 29,081
Boone 28,533
Braxton 21,533
Brooke 25,525
Cabell 97,389
Calhoun 12,455
Clay 15,208
Doddridge 10,926
Fayette 80,674
Gilmer 12,043
Grant 8,804
Greenbrier 38,432
Hampshire 12,962
Hancock 31,633
Hardy 10,810
Harrison 82,948
Jackson 16,385
Jefferson 16,752
Kanawha 195,404
Lewis 22,267
Lincoln 22,899
Logan 67,756
McDowell 94.311
Marion 68,555
Marshall 40,145
Mason 22,214
Mercer 68.329
Mineral 21,286
Mingo 40,792
Monongalia 51,236
Monroe 13,567
Morgan 8.986
Nicholas 24,072
Ohio 73,162
Pendleton 10,884
Pleasants 6,710
Pocahontas 13,917
Preston 30,396
Putnam 19,490
Raleigh 86.723
Randolph 30.166
Ritchie 15.387
Roane 20,780
Summers 20.406
Taylor 19.900
Tucker 13,169
Tyler 12.553
Upshur 18,347
Wayne 35,188
Webster 18,075
Wetzel 22,342
Wirt 6,471
Wood 62,366
Wyoming 29,782
TOTAL STATE.. . 1,901,974
» /F* n
i\n n
zx
Population
. . 1,901,974
(GJ
N\j
fi\
Families
445,686
w^JU 1
Li xJ lu
V-*\
Radio
Homes
336,670
4,882
4,000
58
$616
3
$48
39
$416
7,515
6,000
166
1,607
9
322
74
1,669
6,079
5,050
83
1,012
2
*
29
847
4,648
3,770
45
414
4
73
28
534
6,195
5,340
102
1,509
7
144
49
951
25,057
22,150
454
6.542
47
1,315
149
6,823
2,604
2,110
21
153
1
*
18
376
3,056
2,500
27
302
1
*
13
fll6
2,611
2,130
25
348
9
*
25
137
17,869
14,850
164
2,954
16
379
81
2,978
2,706
2,200
18
320
2
*
24
fl45
2,018
1,640
35
233
1
*
28
325
8.670
7,150
115
1,703
9
183
75
1,537
2,972
2,420
67
456
o
*
39
551
7,543
6,450
113
2,541
13
281
49
1,258
2,293
1,870
33
159
4
27
15
379
20,603
17,300
328
5,124
27
765
149
3,790
3,932
3,190
38
279
3
54
34
587
4,100
3,390
77
674
7
101
46
717
46,712
39,500
726
13,464
71
2.036
263
10,669
5,091
4,220
89
965
6
161
53
924
4,672
3,800
64
269
1
*
16
f83
14,123
11,680
164
2,066
8
318
73
2,640
19.982
16,520
204
3,676
16
346
92
2,667
17,237
14,410
202
4,128
21
506
114
3,392
9,475
8.060
175
2,363
13
188
82
1,104
5,227
4,220
89
693
2
*
34
333
15,597
12,860
207
3,275
22
751
123
3,273
5,458
4.550
95
1,206
6
85
49
899
8,707
7,110
178
2.061
8
247
46
1,540
13,175
11,100
187
3,747
13
445
115
3,088
2.978
2,400
54
321
2
*
27
385
2.148
1.770
52
505
o
*
17
f83
5.078
4,050
48
752
2
*
35
411
19,596
17,400
390
7,588
33
1,281
141
4,910
2.168
1,760
20
52
1
*
27
516
1,670
1,380
29
359
2
*
17
381
3,054
2.500
45
441
2
*
35
408
7.096
5,830
86
1.022
6
81
75
951
4,435
3,620
73
516
2
*
31
374
18,940
15.550
226
3,454
11
454
112
3,536
6,846
5.560
84
1.448
6
216
70
1,556
3.880
3,180
48
443
4
67
36
506
4.434
3.600
57
557
2
*
32
740
4.676
3.870
54
741
2
*
25
469
4,858
4.030
73
1,088
5
167
48
596
3.023
2.510
57
502
3
45
20
336
3.270
2.650
39
472
3
44
35
501
4,577
3.720
58
746
3
109
39
750
8.544
6.970
S3
501
5
83
32
tl62
3,785
3.100
22
333
3
52
15
tl85
5,346
4,370
79
1,192
9
112
55
626
1,562
1.260
11
35
o
*
12
96
16.732
14.500
2S1
4,513
16
706
136
3.147
6,179
5,100
61
6,379
787
4
477
89
22
786
445,686
336,670
$93,227
$12,889
3,118
$77,877
"Data unavailable. f Filling Station Sales only.
285
C©NI
Population 3,137,587
Families 823,929
Radio Homes 687,320
Popula-
County tion
Adams 8,441
Ashland 20,692
Barron 34.062
Bayfield 15.147
Brown 82.972
Buffalo 16.088
Burnett 11,353
Calumet 17.595
Chippewa 40,602
Clark 33,903
Columbia 32,438
Crawford 18,325
Dane 130.307
Dodge 53,480
Door 18.936
Doug-las 46.821
Dunn 27,320
Eau Claire 46.997
Florence 4,177
Fond du Lac 62.278
Forest 11,767
Grant 40,614
Green 23,142
Green Lake 14,201
Iowa 20,559
Iron 10.040
Jackson 16,554
Jefferson 38,795
Juneau 18,676
Kenosha 63.353
Kewaunee 16.661
La Crosse 59,613
Lafayette 18,673
Langlade 23,257
Lincoln 22,338
Manitowoc 61,421
Marathon 75.353
Marinette 36,096
Marquette 9,098
Milwaukee 765,480
Monroe 30,032
Oconto 27,046
Oneida 18,761
Outagamie 69,999
Ozankee 18.982
Pepin 7.906
Pierce 21,447
Polk 26,197
Portage 35.692
Price 17.983
Racine 93.969
Richland 20,382
Rock 80.092
Rusk 17,703
St. Croix 24.815
Sauk 33,713
Sawyer 10.135
Shawano 34,881
Sheboygan 76,224
Taylor 20,103
Trempealeau . . . 24,378
Vernon 29,909
Vilas 7,740
Walworth 33.024
Washburn 12,481
Washington 28,430
Waukesha 62.588
Waupaca 34.576
Waushara 14.153
Winnebago 80,439
Wood 44,476
Radio
FOOD
DRUG
AUTOMOTIVE
Families
Homes
Stores Sales
Stores
Sales
Stores
Sales
2,271
1,590
26
$284
2
$*
23
$191
5,235
4.280
70
1,698
8
174
57
1,319
8.741
6,390
77
1,297
14
270
133
2,290
4.096
2,940
37
713
5
92
39
557
20,140
17,200
301
6,975
41
1,095
189
7,281
4,104
2,930
48
540
6
78
39
744
3.084
2,130
28
299
5
41
29
410
4.373
3,150
51
656
8
120
50
1,108
9.595
7,330
123
2,007
12
205
102
2,207
8.572
6.000
93
1,248
12
155
85
1,292
8.844
6,980
92
2,155
16
329
136
2,375
4.553
3.420
44
666
4
77
65
915
35,326
29.960
450
12,326
75
2,580
354
11,372
13.731
10.900
157
2,796
23
346
160
2,657
4,937
3,750
72
973
6
122
61
1,288
12,799
11.190
201
4,624
21
626
113
3,328
6.633
4.950
76
959
6
110
72
1,299
12,500
10,670
135
3,722
15
608
107
3,751
1,088
800
14
221
1
*
13
t63
16,348
13,610
234
4,852
28
909
147
4,242
2,697
2,050
30
505
3
46
28
427
10,837
8,140
118
2,246
16
267
141
2,781
6,469
4.980
65
1,441
12
274
81
1,639
4,037
3,150
53
933
9
122
58
1,158
5,432
3,940
47
857
12
99
70
831
2.572
2,030
47
850
3
44
29
t211
4,190
2,960
47
804
6
85
68
1,054
10.818
8,780
148
3,640
19
385
136
3,295
4.947
3,580
53
1,106
9
113
77
1,239
16.752
15.050
244
6,432
28
918
122
3,807
4,261
3,070
43
513
5
74
52
616
15,873
13,800
207
5,845
20
589
126
3,900
4,874
3,520
61
983
8
73
65
1,301
5,588
4,410
94
1,710
9
164
62
1,599
5,727
4,640
67
1.228
7
203
67
1,200
15,848
13,210
237
5,238
21
458
146
4,222
18,019
14,230
213
4,528
20
463
177
4,062
9,098
7,230
102
2,299
10
127
96
1,798
2,531
1,820
32
479
3
30
41
550
209,688
194,900
3,234
83,756
416
11,908
1,173
55,681
7,700
5.860
83
1,508
11
234
96
1,722
6,539
4.850
86
1,215
8
87
85
1,071
5.061
4.200
70
1,912
11
222
78
1,742
17,101
14,400
217
5,701
22
669
158
4,707
4.999
3,860
62
1,240
6
114
60
1,480
1,987
1,400
24
426
4
46
27
499
5,800
4,070
67
1,056
9
122
76
1,882
6.834
4,780
49
733
11
191
92
1,616
8,205
6,500
108
2,326
9
305
95
2,048
4,766
3.510
33
679
5
108
55
819
24,971
22,280
394
10,129
38
1,357
194
6,175
5,286
3,910
55
1,023
9
161
85
1,022
22.474
19,300
268
8.558
35
1,117
219
6,110
4,435
3,240
44
865
4
97
57
965
6,342
4.660
81
1.168
11
176
82
1,404
9,125
7.080
91
2,162
11
226
133
2,678
2,620
1,900
31
537
4
98
37
635
7,824
5,750
104
1.163
10
158
109
1,703
20,565
17,570
231
5.930
30
792
181
4,792
4,928
3.450
41
642
4
70
42
837
6,197
4.430
51
778
11
146
87
1,121
7,762
5,590
78
1,296
9
180
93
1,289
2.357
1.790
31
916
2
*
45
758
9.472
7,560
145
3.391
19
474
141
3,156
3,372
2.440
35
768
4
116
50
653
7,415
5.780
75
1.687
9
194
74
1,874
16.489
13.410
205
5,379
24
615
196
4,387
9.252
7.170
109
1.946
16
255
130
2,767
3,911
2.780
37
392
6
97
66
794
21,769
19,130
321
7.788
31
989
180
5,342
11,143
9,010
108
3,198
13
576
105
3,127
TOTAL STATE.. . 3,137,587 823,929 687,320 10,805 $250,916 1,340 $34,476
*Data unavailable. f Filling Station Sales only.
286
7,917 $209,312
u
CENSUS DATA
• •
WYOMING
Popula-
County •
tion
Albany
13,938
Big- Horn
12,928
Campbell
5,977
Carbon
12,512
Converse
0,609
Crook
5,447
Fremont
10,113
Goshen
12,185
Hot Springs
4,057
Johnson
4,954
Laramie
30,143
Lincoln
10,263
Natrona
23,802
Niobrara
5,930
Park
10,970
Platte
7,987
Sheridan
19,199
Sublette
2,772
Sweetwater
19,384
Teton
2,500
Vinta
7,202
Washakie
5,879
Weston
4,941
Yellowstone Nat.
Park (Part) . .
411
TOTAL STATE.. .
250,742
Families
4,077
3,311
1,793
3,724
1,943
1,491
4,352
3,089
1,440
1,510
8,270
2,552
7,305
1,717
3,055
2,229
5,435
810
5,587
705
1,792
1,442
1,428
98
Radio
Homes
3,480
2,580
1,230
3,090
1,440
1,020
3,370
2,230
1,170
1,130
7,100
2,050
0,470
1,250
2,360
1,090
4,450
570
4,730
520
1,450
1,080
980
80
Population . .
Families
Radio Homes
FOOD
Stores Sales
DRUG
Stores Sales
250,742
69,227
55,520
AUTOMOTIVE
Stores Sales
32
38
19
35
20
24
51
34
15
15
100
30
09
17
24
27
101
5
00
10
30
11
22
$1,540
937
450
1,425
584
247
1,087
750
400
408
2,950
532
2,192
457
759
504
1,820
2,055
255
002
485
433
$290
184
234
91
34
190
135
100
57
782
117
91
207
137
312
39
281
71
91
74
53
64
23
70
43
21
77
50
19
29
105
48
103
27
56
45
84
18
62
20
34
10
32
69,221
55,520
"96 $21,091 133
$4,213
£2,109
1,317
585
1,807
822
t21G
1,074
905
399
455
4,067
857
3,654
875
1,538
1,031
t8G2
**96
2,121
315
878
598
623
$29,778
*Data unavailable. fFilling Station Sales only. ** Automotive Sales only.
All Money Values Are In Thousands ($000) of Dollars
RDDlTIOnRL DRTR COVERING
RADIO FROm IRE 1940 CEOS
WILL RPPERR REGULHRLY IR
RRDIO DRILY AS OFFICIALLY
RELEASED FROIA UJASHIOG10A.
287
DOn LEE'S inCREASED FACILITIES A1EAI1
M
&&*&**
<eb4-
STUDIOS
Don Lee's brand-new,
$500,000, Hollywood
studios include new
equipment, increased
facilities for program
production and three
auditoriums for audi-
ence participation.
COVERAGE
Don Lee adds two new
stations to guarantee
complete coverage.*
More than nine out of
every ten Pacific Coast
radio homes are within
25 miles of a Don Lee
station.
* Latest figures show Pacific Coast population
increased to nearly 10 million!
BUSINESS
Don Lee chalked up a
78% increase in re-
gional business over last
year . . . more than twice
as much as all other
Pacific Coast networks
combined. Advertisers
know Don Lee coverage
pays -at the cash register.
MUTUAL
DON LEG
5515 MELROSE AVE., HOLLYWOOD, CALIF.
THOMAS S. LEE, Pres.
LEWIS ALLEN WEISS, Vice-Pres. and Gen. Mgr.
JOHN BLAIR & CO., NATIONAL REPRESENTATIVES
BROADCASTING SYSTEM
THE NATION'S GREATEST REGIONAL NETWORK
288
PiETUJORKS
OF THE
U fl I T ED STATES
nHTIORHL
REGIORRL
289
i
Personality
ERLE SMITH
KMBC Newscaster
•
PHIL EVANS
Director of Farm Service
WALT LOCHMAN
KMBC SportscasteJ
The way KMBC draws and holds lis-
teners in this area is no accident. It's the
planned result of a tested KMBC recipe.
Take a radio personality PLUS astute
programming and smart production. Add
plenty of promotion and publicity.
PRESTO! The major audience is yours.
KMBC spends close to $200,000
annually on programs, production and
talent. So solidly are big names built
here that you'll find KMBC artists and
features going great guns from coast to
coast.
An established feature with the listen-
ing loyalty of the greatest audience —
that's your best bet always. So you can't
go wrong buying a "Personality Plus" on
KMBC!
DURING the past year, as
never before, radio has
proved its ability to keep pace
with history. In this way it
has met its responsibility of bringing"
news of the world, speedily and impar-
tially, to its listeners.
CBS added substantially to its list of
affiliates during' the year just ended, and
led all other single networks in gross
cumulative billings, reaching the $41,025,-
549 mark, an increase of 18.8 per cent.
National defense, keynoting the majority
of course dominate the broadcasting ac-
tivity of 1940. Along these lines CBS will
again carry its share of the job.
Included in the activity that high-
lighted the past year were the improved
program standards, the establishment of
an international division of affiliates; in-
creased scientific discoveries; exploring
of new frontiers in television, including
the new color process; more than 11,000,-
000 new radio sets purchased by the pub-
lic for homes and autos, an increase of
2,000,000 sets over the previous year, and
now giving the U. S. approximately
52,000,000 radio sets in use throughout
the 48 states.
News Activity
Reduced to barest statistics, CBS' news
department completed 2,081 pick-ups
from 19 European countries, 2 far east
points and 5 Latin American points.
These broadcasts included, in the main,
coverage of the war in Europe, including
actual descriptions of the bombings of
Berlin, Paris and London and the blitz-
krieg warfare that shook the entire world
during 1940.
Presidential Election
1940 was the presidential year, and the
WILLIAM S. PALEY
BROADCASTING
S Y S T E m
highly-publicized third term
issue was thoroughly covered.
CBS presented 28 broadcasts
from the Republican Conven-
tion and 16 from the Democratic conclave
in Chicago. The commercial biz billed
during the election period helped to boost
network billings to a new all-time high.
A five and one-half hour broadcast elec-
tion eve was featured.
Serious Music
There were 1,320 broadcasts of serious
music, totaling 530 hours of air time,
heard over CBS facilities during the year.
Of this figure, more than 1,200, or 475
hours, were sustaining, and 115 commer-
cial, or 55 hours. The New York Phil-
harmonic began its 11th year on CBS and
aired 30 concerts.
Engineering
Construction was started on two new
high fidelity 50,000 watt international
broadcast stations near Brentwood, L. I.
In conjunction with the two new stations,
8 antennas are being built exclusively for
Latin America, capable of 15 different
broadcasting combinations with either of
the two stations.
Design and supervision of installing all
audio facilities in the new CBS Building,
including the design of a new control
console which eliminates all equipment
racks from the control room was com-
pleted.
Color Tele
Late in August the successful labora-
tory demonstration of color television
was announced, a revolutionary develop-
ment in the industry. The system was
invented and developed by Dr. Goldmark,
chief tele engineer of CBS.
291
COLUMBIA BROAI
5»» ^f'o.
NETWORK FACILITIES
AS OF JAN 1st. 7947
ASTING SYSTEM
COLUMBIA BROAD
CASTING SYSTEM
at. *e>
NBTWOR
COLUMBIA
Broadcasting System
485 Madison Avenue, New York City
(Telephone number, WIckersham 2-2000)
BOARD OF DIRECTORS
John J. Burns
Prescott S. Bush
Ralph F. Colin
J. A. W. Iglehart
Paul W. Kesten
Edward Klauber
Isaac D. Levy
Leon Levy
Samuel Paley
William S. Paley
Dorsey Richardson
Mefford R. Runyon
Herbert Bayard Swope
William S. Paley President
Edward Klauber Executive Vice-President
Paul W. Kesten Vice-President and Director
Mefford R. Runyon. .Vice-President and Director
H. V. Akerberg
Vice-President in Charge of Station Relations
W. B. Lewis
Vice-President in Charge of Broadcasts
William C. Gittinger
Vice-President in Charge of Sales
Lawrence W. Lowman
Vice-President in Charge of Operations
Officers
H. Leslie Atlass Vice-President, Chicago
Harry C. Butcher. .. .Vice-President, Washington
D. W. Thornburgh. ..Vice-President, Los Angeles
Frank K. White Treasurer
Jos. H. Ream. .. .Secretary and General Attorney
Samuel R. Dean Assistant Treasurer
James M. Seward Assistant Treasurer
Arthur S. Padgett Auditor
Staff
Allyn Jay Marsh Assistant Sales Manager
William J. Fagan Assistant Sales Manager
Torrence E. Danley. .Acting Sales Service Manager
Howard Meighan
Eastern Sales Manager, Radio Sales
J. J. Karol Market Research Sales Counsel
Victor M. Ratner. .. .Director of Sales Promotion
John Fox, Assistant to Director of Sales Promotion
Frank N. Stanton. . .Director of Market Research
J. K. Churchill,
Chief Statistician of Market Research
George Mateyo,
Assistant to Director of Market Research
Thomas D. Connolly,
Manager of Program Promotion
Herbert Bayard Swope, Jr. ...Trade News Editor
Douglas Coulter. .Assistant Director of Broadcasts
Davidson Taylor. . .Assistant to Vice-President in
Charge of Broadcasts
Gerald Maulsby Production Manager
Leroy Passman,
Assistant Director of Program Operations
William H. Fineshriber, Jr.,
Director of Music Division
James H. Fassett. .. .Assistant on Serious Music
Alton M. Rinker Assistant on Light Music
Max Wylie Director of Script Division
S. Mark Smith,
Assistant Director of Script Division
Francis C. Barton, Jr.. .Director of Program Service
James F. Burke,
Assistant Director of Program Service
Paul W. White Director of Public Affairs
Robert S. Wood,
Assistant Director of Public Affairs
William J. Slocum, Jr.
In Charge of Special Events and Sports
Sterling Fisher. . .Director of Talks and Education
Leon Levine,
Assistant Director of Educational Programs
Helen Sioussat Assistant Director of Talks
Jan Schimek Director of Copyright Division
Julius Mattfield Director of Music Library
Edmund Chester,
Director of Broadcasting to Foreign Countries
Elizabeth Tucker,
Director of Short Wave Programs
294
Columbia Broadcasting System
Walter R. Pierson,
Manager of Sound Effects Division
Harriet Hess,
Supervisor of Program Typing Division
Gilson B. Gray Commercial Editor
Donald I. Ball Assistant Commercial Editor
Adrian Murphy. Executive Director of Television
Gilbert Seldes. . .Director of Television Programs
Leonard H. Hole
Manager of Television Operations
Dr. Peter C. Goldmark. Chief Television Engineer
H. I. Rosenthal Executive Vice-President
of Columbia Artists, Inc.
I. S. Becker,
Vice-President & Business Manager
of Columbia Artists, Inc.
J. G. Gude Station Relations Manager
Louis Ruppel Director of Publicity
Theodore Weber. .Assistant Director of Publicity
Michael J. Fish. .Manager Photographic Division
John Denson News Editor
Edwin King Cohan,
Director of General Engineering
A. B. Chamberlain Chief Engineer
Hugh A. Cowham
Commercial Engineer In Charge of Traffic
Jos. H. Burgess, Jr Personnel Manager
Albert H. Bryant,
Manager of Mail and Files
& Mimeograph Division
John E. Forsander Purchasing Agent
W. J. Flynn Chief Accountant
G. Stanley McAllister,
Director of Construction and
Building Operations
Radio Sales
J. Kelly Smith General Sales Manager
Howard Meighan,
Eastern Sales Manager, New York
H. A. Carlborg Manager, Detroit Office
Henry M. Jackson,
Western Sales Manager, Chicago
Roger K. Huston. . .Manager, Los Angeles Office
Royal Penny Account Executive, Charlotte
Charles E. Morrin,
Account Executive, San Francisco
New York City
WABC, 485 MADISON AVE.
Arthur Hull Hayes General Manager
George W. Allen Director of Programs
Theodore Weber. .. .Director of WABC Publicity
Henry Grossman,
Eastern Division Operations Engineer
& Chief Engineer of WABC
Jules Dundes Sales Promotion Manager
Chicago
410 NO. MICHIGAN AVE.
H. Leslie Atlass Vice-President, Chicago
J. L. Van Volkenburg Assistant to Mr. Atlass
L. F. Erikson Western Sales Manager
Robert N. Brown Program Director
Frank B. Falknor,
Central Division Operations Engineer
& Chief Engineer of WBBM
J. V. McLoughlin. .Accountant & Office Manager
James Kane,
Director of Publicity & Special Events
Urban Johnson Chief Sound Technician
Stuart Dawson Assistant Program Director
J. Oren Weaver News Editor
J. Kelly Smith,
General Sales Manager, Radio Sales
Henry M. Jackson,
Western Sales Manager, Radio Sales
King Park Sales Promotion Manager
Washington
WJSV, EARLE BLDG.
Harry C. Butcher,
Vice-President in Charge at Washington
A. D. Willard, Jr Station Manager WJSV
Wm. D. Murdock Sales Manager WJSV
Ann Gillis Director of Public Events
Clyde Hunt Chief Engineer
Harry R. Crow Accountant
John Heiney Sales Promotion Manager
Paul Glynn Publicity Director
Lloyd W. Dennis, Jr Program Director
Minneapolis
WCCO, 625 SECOND AVE., S.
Earl H. Gammons. . .Manager of Station WCCO
Carl Burkland/ Sales Manager
Hayle C. Cavanor (Mrs.) Program Director
H. S. McCartney Chief Engineer
Emmett J. Heerdt, Jr Accountant
Robert L. Hutton, Jr.,
Sales Promotion & Publicity Manager
Alvin B. Sheehan Director of Artists Bureau
St. Louis
KMOX, MART BLDG.
Merle S. Jones Manager of Station KMOX
Arthur Casey Assistant to Station Manager
K. W. Church Sales Manager
C. G. Renier Program fir Production Director
Louis McC. Young Chief Engineer
James S. Johnson Sales Promotion Director
Jerry Hoekstra. Public Events & Publicity Director
Robert W. Carpenter Accountant
Pacific Coast
LOS ANGELES OFFICE, KNX,
COLUMBIA SQUARE
D. W. Thornburgh. . .Vice-President, Los Angeles
George L. Moskovics. Director of Sales Promotion
Charles D. Ryder, Jr Accountant
295
Columbia Broadcasting System
Lester Bowman,
Western Division Operations Engineer
& Chief Engineer of KNX
Nelson G. Pringle News Editor
Charles Vanda. . .Western Director of Programs
Fox Case,
Director of Special Events & Public Events
William E. Forbes,
Assistant to Mr. Thornburgh in charge
of Columbia Management of Calif.
Russ Johnston Program Manager
Ben Paley Production Manager
Harry W. Witt Sales Manager
Hal Rorke Publicity Director
Roger Huston Manager, Radio Sales
Alan Cormack Traffic Manager
San Francisco Office
PALACE HOTEL
Arthur J. Kemp. .Sales Manager, Pacific Network
Charles Morin. . .Account Executive, Radio Sales
Charlotte, N. C.
WBT, WILDER BLDG.
A. E. Joscelyn Manager of Station WBT
Royal E. Penny Sales Manager and
Account Executive, Radio Sales
Edward De Gray Accountant
Chas. H. Crutchfield Program Director
James Beloungy Chief Engineer
William G. Carley. . . .Director of Sales Promotion
Boston
WEEI, 182 TREMONT ST.
Harold E. Fellows Manager of Station WEEI
Kingsley Horton Sales Manager
Lloyd G. del Castillo
Production Manager and Musical Director
Philip K. Baldwin Chief Engineer
John J. Murray Accountant
Dorothy Drake Publicity Director
Detroit
FISHER BLDG.
Alfred N. Steele Manager of Detroit Office
G. T. C. Fry Manager of Sales Promotion
Kenneth Krentel Manager of Research
H. A. Carlborg. . .Account Executive, Radio Sales
Foreign Staff
E. R. Murrow. .Chief of European Staff — London
Larry Le Seuer London Correspondent
Joseph Congress Vichy Correspondent
William L. Shirer,
Central European Representative — Geneva
Harry Flannery Berlin Correspondent
Cecil D. Brown Rome Correspondent
Sigrid Roll Oslo Correspondent
David Anderson Stockholm Correspondent
Winston Burdette Belgrade Correspondent
Leigh White Budapest Correspondent
Betty Wason Athens Correspondent
Farnsworth Fowle Correspondent in Turkey
Edward Chorlian Cairo Correspondent
William J. Dunn,
Director of CBS Correspondents in the Far East
W. R. Wills Tokyo Correspondent
John Raleigh Correspondent in Batavia, Java
Alexander Garcia. Correspondent in Havana, Cuba
Luis Alcivar,
Correspondent in Guayaquil, Ecuador
Jorge Mantillas. .Correspondent in Quito, Ecuador
Jack Fendell. .Correspondent in Bogota, Columbia
Franklyn Whaite,
Correspondent in Caracas, Venezuela
John Adams,
Correspondent in Rio de Janeiro, Brazil
Carlos Griffin. ..Correspondent in Santiago, Chile
Herbert Clark,
Correspondent in Buenos Aires, Argentina
Claude Guyant Correspondent in Lima, Peru
John Vebber,
Correspondent in Asuncion, Paraguay
Norman Stines, Jr.,
Correspondent in La Paz, Bolivia
Stations Owned and Operated, or Leased by the
Columbia Broadcasting System
WABC New York Owned and operated by CBS.
WBBM Chicago Owned and operated by CBS.
WBT Charlotte, N. C Owned and operated by CBS.
WCCO Minneapolis Owned and operated by CBS.
WJSV Washington Owned and operated by CBS.
KMOX St. Louis Owned and operated by CBS.
KNX Los Angeles Owned and operated by CBS.
WEEI Boston Owned by Edison Illuminating Co., of Boston
Leased and operated by CBS.
296
L
IHE Mutual Broadcasting
System, cooperative net-
B R 0 R DCHSTIRG
S Y S T E m
work of the nation, began
1941 with the best prospects
in its history. Mutual's sixth birthday
was celebrated in 1940. There are a num-
ber of reasons why we are looking for-
ward to its seventh anniversary on Sep-
tember 15, 1941. Growth is a matter of
absorbing interest, be it the growth of
an industry, a community, or of a great
radio network. And Mutual is growing.
Four stations formed the Mutual
Broadcasting System at its inception in
1934. In January, 1940, there were 118
MBS affiliates. At the dawn of 1941,
there are 168 — an increase of 50 in one
year. Indications are that by the end of
1941, there will be 200 stations affiliated
with Mutual.
Programs
Mutual and its major originating sta-
tions greet 1941 as a year of opportunity
to provide outstanding programs cover-
ing the whole field of radio entertain-
ment. Much was accomplished in 1940.
Mutual became synonymous with good
music. The Philadelphia orchestra, the
Chicago Symphony, and the Chicago
Opera were presented regularly, all on
an exclusive basis.
Such stimulating shows as Double or
Nothing and The Show of the Week orig-
inate in the WOR Playhouse. In Chicago
Tonight is another contribution from the
WGN audience studio. KHJ provides
Adventures in Rhythm, California Melo-
dies and the I Want a Divorce half -hour
series.
In sports, Mutual again has options on
exclusive broadcasts of the world series
and national professional football cham-
pionship game. New Year's Day brought
******
W. E. MACFARLANE
President
exclusive Mutual broadcasts
of the Cotton Bowl and
East vs. West All-Star con-
tests.
News Coverage
Space does not permit a thoroughgoing
outline of the amplified news coverage,
unique special events, and public service
broadcasts in store for 1941 via Mutual.
I should like to mention the exchange of
programs with South American nations,
which will be a Mutual feature in 1941.
The series was begun last Christmas Day
when a holiday program was piped to
Mutual from Buenos Aires. Then on New
Year's eve Mutual reciprocated by send-
ing the music of Guy Lombardo to
Argentina.
Discount Plan
The continuous expansion of the coast-
to-coast network has assured the success
of the Mutual Volume Discount Plan,
which brings the advertiser a maximum
listening audience at reduced rates. The
sponsors of Raymond Gram Swing,
Wythe Williams, Double or Nothing,
Captain Midnight and other series use
Mutual hookups of from 70 to 115 stations.
The new sales formula was one reason
for the increase in annual Mutual bill-
ings. The figure for 1940 was $4,767,054
■ — some 34 per cent above the 1939 total of
$3,329,782. Exceeding the $5,000,000 mark
is one of Mutual's goals for 1941.
Stations of the Mutual network in
many instances are pioneering in the
development of Frequency Modulation
broadcasting. Of the three underwriters
of the network, WOR and WGN each has
been licensed to broadcast FM at this
writing. The Don Lee network, a pioneer
in AM and television, also has made ap-
plication for an FM license.
• •••••
297
MUTUAL BROAI
39 BASIC STATIONS
Q AFFILIATED STATIONS
NETWORK FACILITIES
AS OF JAN. 75tfi, 7947
ASTING SYSTEM
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MUTUAL BROADCASTING SYSTEM
0 BASIC STATIONS
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NETWORK FACILITIES
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Broadcasting System
Administrative Office
Chicago Tribune Tower, Chicago, 111.
Phone, Superior 0100
New York Office
1440 Broadway, New York, N. Y.
Phone, PEnnsylvania 6-9600
Officers
Chairman of Board of Directors, Executive Secretary-Treasurer. . .E. M. Antrim
Alfred J. McCosker _ . __ _ , „. ,
General Manager Fred Weber
President W. E. Macfarlane
Vice-President Theodore C. Streibert Sales Manager Edward W. Wood. Jr.
Vice-President Lewis Allen Weiss Auditor Miles E. Lamphiear
Staff
Publicity Director Lester Gottlieb Bvuiivll Offices
Sales Promotion Manager . . . Robert A. Schmid
Program Service Mgr Adolph Opfinger Detroit Union Guardian Bldg,
Traffic Manager Andrew Poole Cincinnati Alms Hotel
Legal Advisor Keith Masters Boston 21 Brookline Ave.
Cleveland Terminal Tower
Midwestern Sales Promotion Coordinator,
Don Pontius
Music Copyright Manager, Los Angeles Don Lee Bldg.
Washington 1627 K St., N. W.
San Francisco 1000 Van Ness Ave.
Mrs. Jeanie Campbell
Sales Representative John R. Overall
Sales Representative Sidney P. Allen
Sales Representative Thomas Harker England . . . . Coulsdon, Surrey
Sales Representative Morris Mudge
Sales Representative Ade Hult Directors
Sales Representative Howard Keefe
London and Foreign Representative, E- N- Antrim Alfred J. McCosker
John S. Steele Willett H. Brown John Shepard III
Assistant London Representative. .Arthur Mann R R Carpenter Theodore C. Streibert
Berlin Representatives,
Sigrid Schultz, John Dickson w- E- Macfarlane Fred Weber
Rome Representative Peter Tompkins Lewis Allen Weiss
Operating Board
J. E. Campeau CKLW, Detroit- Windsor Theodore C. Streibert . . . WOR, New York, N. Y.
H. K. Carpenter WHK-WCLE, Cleveland Hulbert Taft, Jr WKRC, Cincinnati
William B. Dolph. . . . WOL, Washington, D. C. Fred Weber General Manager
Eugene O'Fallon KFEL, Denver, Colo. Lewis Allen Weiss Don Lee Network
John Shepard III The Colonial Network Edward W. Wood, Jr Sales Manager
Frank P. Schreiber WGN, Chicago, 111.
300
BRORDCRSTinG
c o m p h n y
rp HE year 1940 gave radio
■*■ a remarkable opportunity
to demonstrate the scope of
its service to the American
public by accurate and complete cover-
age of the European war and the selec-
tion of a President of the United States.
These outstanding events found radio's
news organizations operating at a new
high in efficiency.
Of all events of the year, the presi-
dential campaign was perhaps of the
most intense interest to this country.
Radio, operating as a free instrument of
that democracy which gives it life and
strength, made its facilities equally
available to all political parties so that
the issues of the campaign might be
freely discussed and fully known.
Public Service
Evidence that the American system of
broadcasting is continuing to render a
wide national service is found in the
large number of public service programs
aired during 1940 — an activity made
possible only by the revenue from com-
mercial programs.
American listeners, as well as those
peoples within range of NBC's short wave
programs received an accurate and com-
plete picture of events throughout the
world. NBC representatives in the capi-
tals of belligerent nations, and in all
news centers of this country, as well
as the fine coverage by the American
press associations, made this possible.
With the launching of the greatest
peace-time defense program in history,
the radio industry was ready to aid in
every way possible the successful execu-
tion of the program. NBC has inaugu-
rated several special series which relate
to our defense activity and will extend
its service in this field as public need
indicates.
NILES TRAMMELL
President
The interest of government
and industry in cementing
friendly relations with the
Latin-American republics has
long been shared by radio broadcasters.
Continuing its leadership in this direc-
tion, NBC in 1940 increased its short
wave schedule over stations WNBI and
WRCA from 16 to 18 hours a day, and
completed an arrangement whereby
local stations in the twenty Latin-Ameri-
can countries can rebroadcast, without
cost to them, all short wave programs
originating with NBC.
International Shortwave
The International Division of the com-
pany also made outstanding progress in
interesting sponsors in the Latin Ameri-
can markets. The first year of com-
mercial operation ended on December 1.
Radio broadcasting revenue in general
rose during 1940, with networks and in-
dividual stations alike reflecting an in-
dustry wide improvement. Both the
NBC Red and Blue networks made sub-
stantial gains. But one of the most dra-
matic economic improvements of the
entire industry was made by the Blue
network which added many new com-
mercial programs to its schedule.
Financial growth of the company was
equalled by a substantial expansion of
national coverage, including the addition
of 40 stations, bringing the total affili-
ates of the Red and Blue Networks to
220 stations. In addition, 41 associated
stations increased their ability to serve
their respective communities through
new transmitters, directional antennas
and increased power. The Blue network
strengthened its public service by the
addition of a number of outlets in stra-
tegic sections of the country, particularly
in the South and Southwest where 23
additional stations are now enjoying reg-
ular Blue Network service.
• •
301
NATIONAL BROA
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NATIONAL
Broadcasting Company
30 Rockefeller Plaza, New York City
(Telephone number, Circle 7-8300)
Registered Telegraphic Address
NATBROCAST NEW YORK
BOARD OF DIRECTORS
Angell, James Rowland
Bliss, Cornelius N.
Braun, Arthur E.
Cutler, Bertram
Dawes, Charles G.
Dunn, Gano
Harbord, James G.
Harden, Edward W.
McGrady, Edward F.
Millhauser, DeWitt
Nally, Edward J.
Sarnoff, David
Trammel!, Niles
ADVISORY COUNCIL
Young, Owen D., Chairman
Angell, James R. Green, William
Belmont, Mrs. August Harbord, James G.
Coffin, Henry Sloan Hutchins, Robert M.
Comstock, Ada Sarnoff, David
Damrosch, Walter Smith, Alfred E.
Farrell, Francis D. Davis, John W.
Officers
Sarnoff, David Chairman of the Board
Trammell, Niles President
Mullen, Frank E.,
Vice-President & General Manager
Ashby, A. I Vice-President & General Counsel
Egner, C. Lloyd Vice-President
Engles, George Vice-President
Gilman, Don E Vice-President
Hanson, 0. B Vice-President
Hedges, William S Vice-President
Kobak, Edgar Vice-President
Mason, Frank E Vice-President
Morton, Alfred H Vice-President
Royal, John F Vice-President
Russell, Frank M Vice-President
Strotz, Sidney N Vice-President
Witmer, Roy C Vice-President
Woods, Mark,
Vice-President, Treasurer and Assistant Sec'y
Horn, C. W Assistant Vice-President
Nelson, A. E Assistant Vice-President
Teichner, R. J Assistant Treasurer
MacConnach, Lewis Secretary
Pfautz, C. E Assistant Secretary
306
National Broadcasting Company
DEPARTMENTS AND DIVISIONS
Executive Offices
Trammell, Niles President
Mullen, Frank E.
Vice-President & General Manager
Morgan, Clayland T Assistant to President
Angell, James Rowland,
Counselor for Public Service Programs
Continuity Acceptance
Department
MacRorie, Janet Editor
Kemble, Dorothy Assistant Editor
Engineering Department
Hanson, O. B.. .Vice-President and Chief Engineer
Clarke, William A.,
Manager of Technical Services
Guy, R. F Radio Facilities Engineer
McElrath, George Operating Engineer
Milne, George Eastern Division Engineer
Morris, Robert M Development Engineer
Rackey, C. A.. .Audio & Video Facilities Engineer
Shelby, R. E Te!evis'on Operations Engineer
General Service Department
Gilcher, Vincent J Director of General Service
Dunn, Ashton Personnel Manager
Lowell, Edward M.,
Manager of Building Maintenance Division
Martin, William G.
Manager of Guest Relations Division
Van Houten, D. B.,
Manager of Office Services Division
Information Department
Mason, Frank E Vice-President in Charge
Barnard, Anita. .Manager of Information Division
Kostka, William. . .Manager of the Press Division
International Rclations-
Television-
New Developments
Royal John F Vice-President In Charge
Development and Research
Horn, C. W.. .Assistant Vice-President In Charge
International Shortwave Department
Yandell, Lunsford P.
Executive manager of International Broad-
casting
Television Department
Morton, A. H.
Vice-President in Charge of Television
Hutchinson, Thomas H.
Manager of Television Program Division
Kersta, Noran E.
Assistant to Vice-President in Charge of
Television
JLegal Department
Ashby, A. L. .Vice-President & General Counsel
Butler, Franklin Attorney
Graham, R. H Attorney-Hollywood
Grimshaw, I. L Attorney
Hennessey, P. J., Jr Counsel — Washington
Hurley, J Attorney — Washington
Ladner, Henry Attorney
Leuschner, Frederick Attorney — Hollywood
McDonald, J. A Attorney — Chicago
Myers, R. P Attorney
Swezey, Robert D Attorney
NBC Concert Service
Engles, George,
Vice-President & Managing Director
Bottorff, 0. 0 Vice-President and
General Manager of Civic Concert Service, Inc.
(subsidiary of NBC)
Jones, A. Frank. . . . Asst. to Vice-Pres. in Charge
Levine, Marks Manager of Concert Division
NBC Radio Recording
Department
Egner, C. Lloyd Vice-President & Manager
Friedheim, Robert W Eastern Sales Manager
MacDonald, John H Business Manager
Parsons, Willis B Sales Promotion Manager
Thomas, Reginald Program Director
Program Department
Strotz, Sidney N.,
Vice-President in Charge of Programs
Carlin, Phillips,
Red Network Program Manager
Hillpot, WilLam. Blue Network Program Manager
Brainard, Bertha,
Manager, Program and Talent Sales Division
Menser, Clarence L. .National Production Director
Almonte, J. de Jara Night Program Manager
Belviso, Thomas H.
Manager, Music Library Division
Black, Frank General Music Director
Chotzinoff, Samuel. . . .Manager of Music Division
Cuthbert, Margaret,
Director, Women's and Children's Programs
Dunham, Franklin
Director of Religious Broadcasts
Kelly, Patrick J Supervisor of Announcing
Kelly, N. Ray Supervisor of Sound Effects
La Prade, Ernest Director, Music Research
Miller, William Burke Director of Talks
Preston, Walter G., Jr.,
Manager, Public Service Division
Roberts, Wilfred S.
Manager of Production Division
Schechter, A. A.,
Director of News and Special Events
Titterton, Lewis H Manager of Continuity
Wall, C. A Business Manager
307
National Broadcasting Company
Sales Department
Blue Network
Kobak, Edgar Vice-President In Charge
James, E. P. H Sales Promotion Manager
Kiggins, Keith Sales Manager
Saudek, Robert Assistant To Sales Manager
Red Network
Witmer, Roy C Vice-President In Charge
Brown, C. B Sales Promotion Manager
Showerman, I. E Eastern Sales Manager
Frey, George H Sales Service Manager
Hitz, Edward R.,
Assistant To The Vice-President In Charge
Sales Traffic
Greene, F. Melville Sales Traffic Manager
Stations Department
Hedges, William S.
Vice-President in Charge of Stations
Norton, John H., Jr Assistant to
Vice-President in Charge of Stations
Facilities, Development and Research
Merryman, Philip I Co-Director
Lent, W. C Co-Director, Washington Office
Station Relations Department
Hickox, Sheldon B., Jr.
Manager of the Red Network Division
Norton, John H., Jr.
Manager of the Blue Network Division
Woolley, Easton C.
Manager of the Service Division
Managed Or Programmed Stations
Department
Gregory, Sherman D Manager
National Spot and Local Sales Department
McConnell, J. V.
National Spot & Local Sales Manager
Roux, Willan C.
National, Spot & Local Sales Promotion
Manager
Tilenius, William 0 Assistant Manager
of Spot & Local Sales
Traffic Department
McClancy, B. F Traffic Manager
Managed Or Programmed
Stations
Managed Or Programmed Stations
Station Managers
CLEVELAND, OHIO
Pribble, Vernon H., Manager, Station WTAM
DENVER, COLO.
Yoder, Lloyd C, Manager, Station KOA
SAN FRANCISCO, CALIF.
Nelson, A. E., Manager Stations KPO-KGO
WASHINGTON, D. C.
Berkeley, Kenneth H., Manager Stations WRC
WMAL
Treasury Department
Woods, Mark,
Vice-President, Treasurer & Asst. Secretary
Bloxham, William D Purchasing Agent
Kelly, Harold M Asst. Auditor
McKeon, Harry F Auditor
Payne, Glenn W Budget Officer
Teichner, R. J Assistant Treasurer
Central Division — Chicago
Merchandise Mart
Phone : Superior 8300
Kopf, H. C Manager of The Central Division
Borroff, Edwin R.. .Sales Manager — Blue Network
Boyd, Maurice M.... Local & Spot Sales Manager
Carlson, Emmons C.
Sales Promotion and Advertising Manager
Chizzini, Frank Manager of Radio Recording
Cunningham, E. C Evening Manager
Drips, William E Director of Agriculture
Fry, Kenneth D Director of Special Events
Golder, Frank Program Traffic Supervisor
Herbuveaux, Jules Program Manager
Kaney, A. W Assistant to the Manager
Luttgens, Howard C. ...Central Division Engineer
McCluer, Paul. .. .Sales Manager — Red Network
McDonald, J. A Attorney
Morton, Oliver Special Sales Representative
— Westinghouse Stations
Tilden, Louis E. . Sales Representative, Int'l Dept.
Murphy, William J Continuity Editor
Ray, William B Manager of Press Relations
Stirton, James L.,
Manager, Program and Talent Sales
Waller, Judith C Educational Director
Whalley, John F Business Manager
Wright, W. P Production Manager
308
National Broadcasting Company
Western Division —
Hollywood
Sunset Blvd. & Vine St.
Phone: Hollywood 6161
Gilman, Don E Vice-Pres. in Charge
Andrews, William. . .Manager of Guest Relations
Bock, Harold Manager of Press Relations
Dellett, F. V Auditor
Dixon, Sydney I Sales Manager — Red Network
Frost, Lewis Assistant to Vice-President
Gale, Paul ...Traffic Supervisor
Graham, R. H.. .Attorney — Assistant to Leuschner
Leuschner, Frederick Attorney
McAndrews, Robert. .. .Sales Promotion Manager
Moore, Tracy Sales Manager — Blue Network
Robb, Alex. S.. Manager, Program and Talent Sales
Saxton, A. H Western Division Engineer
Schuetz, Robert. .Manager of Recording Division
Swallow, John Program Manager
Williams, Wendell Continuity Editor
Washington, D. €.
Uth St. & New York Ave.
Phone: Republic 4000
Russell, Frank M Vice-President in Charge
Berkeley, Kenneth H.,
General Manager WRC and WMAL
Barry, Charles. Night Supervisor WRC and WMAL
Coldenstroth, R. G Auditor
Dodge, John... Sales Manager WRC and WMAL
Hennessey, P. J., Jr Counsel
Hurley, John Attorney
Johnson, A. E Division Engineer
Knode, Thomas E In Charge of News,
Press & Special Events
Shawn, Fred. Assistant Manager WRC and WMAL
Smith, Carleton E.,
Assistant Manager WRC and WMAL
Foreign Representatives
Archinard, Paul Vichy, France
Bate, Fred England
Jordan, Max Switzerland
Stations Owned and/or Managed and/or Programmed by the
National Broadcasting Company
WEAF New York Owned, managed, operated and programmed by NBC
WJZ New York Owned, managed, operated and programmed by NBC
WMAQ Chicago Owned, managed, operated and programmed by NBC
WENR Chicago Owned, managed, operated and programmed by NBC
WRC Washington Owned, managed, operated and programmed by NBC
WTAM Cleveland Owned, managed, operated and programmed by NBC
KPO San Francisco Owned, managed, operated and programmed by NBC
WMAL Washington Owned by Evening Star Publishing Co.
Managed, operated and programmed by the NBC.
KGO San Francisco Owned by General Electric
Managed, operated and programmed by the NBC.
KOA Denver Owned by General Electric
Managed, operated and programmed by the NBC.
KEX Portland, Ore Owned by National Broadcasting Company
Leased to, license held by, operated, managed and
programmed by Oregonian Publishing Company.
KJR Seattle Owned by National Broadcasting Company
Leased to, license held by, operated, managed and
programmed by Fishers Blend Station, Inc.
KGA Spokane Owned by National Broadcasting Company
Leased to, license held by, operated, managed and
programmed by Louis Wasmer.
309
•it
E G I O N A L
NETWORKS
&
Steadily increasing growth of regional network billings indicates that more
and more national advertisers are directing their campaigns in high-spot markets.
With the advantage of purchasing the time actually wanted, tailor-made talent
of particular appeal to the specific area, and aggressive merchandising policies of
the individual networks, the advertiser is provided with sales impetus in those areas
where sales can be produced.
As the majority of these networks are sufficiently flexible to provide coverage
where and when the client wants it, it is believed that the trend in 1941 will be
toward greater application to selective markets as exemplified by regional networks.
The Alabama Network
c/o WSGN, Tutwiler Hotel, Birmingham, Ala.
Phone: 4-3434
PERSONNEL
President Henry P. Johnston
Vice-President Howard E. Pill
Secretary-Treasurer Bascom H. Hopson
STATIONS
WMSL, Decatur; WJBY, Gadsden; WJRD,
Tuscaloosa; WSFA, Montgomery; WSGN, Bir-
mingham; WHBB, Selma.
COVERAGE
Primary area of the network comprises 29
counties in Alabama, whose total population
in the 1940 preliminary population figures of
the U. S. Census was announced at 2,830,285,
an increase of seven per cent over 1930. Ap-
proximately 81 per cent of the radio homes in
the state are in the network's primary area.
NATIONAL REPRESENTATIVE
Headley-Reed Co.
*
Arizona Broadcasting Co.
(ABC Network)
711 Heard Bldg., Phoenix, Ariz.
Phone 4-4161
PERSONNEL
President R. B. Williams
Manager Dick Lewis
Commercial Manager J. R. Heath
Promotion Manager K. M. Pennington
STATIONS
KTAR; Phoenix; KVOA, Tucson; KYUM,
Yuma; KGLU, Safford; KCRJ, Jerome; KWJB,
Globe KYCA, Prescott.
BRANCH OFFICE
48 East Broadway, Tucson, Ariz.
Phone 3703
Executive In Charge R. B. Williams
COVERAGE
State of Arizona.
NATIONAL REPRESENTATIVE
Paul H. Raymer Company
The Arizona Network
836 N. Central Ave., Phoenix, Ariz.
PERSONNEL
Manager (KOY) Fred A. Palmer
Manager (KTUC) John Merino
Manager (KSUN) Carleton Morris
STATIONS
KOY, Phoenix; KTUC, Tucson; KSUN, Bis-
bee; KGLU, Safford.
COVERAGE
Primary Secondary
Population 209,220 251,570
Radio Homes 35.613 33,217
NATIONAL REPRESENTATIVE
John Blair Company
Arkansas Network
llth Floor, Union Life Bldg., Little Rock, Ark.
Phone: 2-1841-2 & Long Distance 224
PERSONNEL
Manager (KARK) G. E. Zimmerman
Manager (KCMC) Cliff Tatom
Manager (KUOA) Storm Whaley
Manager (KOTN) B. J. Parrish
310
REGIONAL NETWORKS
Manager (KFPW) Dorothy A. Gibson
Manager (KBTM) Jay P. Beard
Manager (KTHS) John I. Prosser
Manager (KELD) F. E. Bolls
Manager (WMC) H. W. Slavick
Manager (WREC) Hoyt B. Wooten
STATIONS
KARK, Little Rock; KCMC, Texarkana,
Texas; KUOA, Siloam Springs; KOTN, Pine
Bluff; KFPW, Fort Smith; KBTM, Jonesboro;
KTHS. Hot Springs; KELD, El Dorado; WMC,
Memphis, Tenn.; WREC, Memphis, Tenn.
*
Arrowhead Broadcasting
System
WEBC Building, Duluth, Minn.
PERSONNEL
General Manager Walter C. Bridges
Business Manager Thomas W. Gavin
STATIONS
WEBC, Duluth, Minn. & Superior, Wise.;
WMFG, Hibbing, Minn.; WHLB, Virginia,
Minn.
COVERAGE
This network claims coverage in northern
Minnesota and Wisconsin and the upper
peninsular of Michigan.
NATIONAL REPRESENTATIVE
George P. Hollingbery Co.
Blue Ridge Network
Hotel Greenville, Greenville, S. C.
Phone: Greenville 362
PERSONNEL
Manager B. T. Whitmire
STATIONS
WFBC, Greenville, S. C; WISE, Asheville,
N. C; WOPI, Bristol, Tenn.-Va.; WKPT, Kings-
port, Tenn.
REPRESENTATIVE
Weed & Company
California Radio System
708 Eye Street, Sacramento, Calif.
Phone: Main 5000
PERSONNEL
Vice-President G. C. Hamilton
General Manager Howard Lane
STATIONS
KFBK, Sacramento; KFWB, Los Angeles;
KSAN, San Francisco; KFOX, Long Beach;
KMJ, Fresno; KWG, Stockton; KERN, Bakers-
field; KTMS, Santa Barbara; KFSD, San Diego;
KQW, San Jose.
COVERAGE
Network offers state coverage through the
ten stations located in each of the first eight
population centers of California.
BRANCH OFFICES
366 Madison Ave., New York, N. Y.
Phone: MUrray Hill 2-8690
Manager Humboldt Grieg
530 West Sixth St., Los Angeles, Calif.
2223 Russ Bldlg., San Francisco, Calif.
Phone: Exbrook 2093
NATIONAL REPRESENTATIVE
Paul H. Raymer Co.
*
Central States Broadcasting
System
Omaha (Nebr): Omaha National Bank Bldg.
Phone: Jackson 7626
Lincoln (Nebr.): Hotel Lincoln
Phone: 2-3214
PERSONNEL
President Frank D. Throop
General Manager Don Searle
Sales Manager Frank Pellegrin
Manager, Lincoln Office Jud Woods
Chief Engineer Mark Bullock
STATIONS
KFOR, Lincoln; KFAB, Lincoln; KOIL, Omaha.
COVERAGE
Nebraska, Kansas, Western Iowa, Southeast-
ern South Dakota, Southwestern Minnesota,
Northwestern Minnesota.
REPRESENTATIVE
Edward Petry & Co., Inc.
*
The Colonial Network
21 Brookline Ave., Boston, Mass.
Phone: Commonwealth 0800
PERSONNEL
President John Shepard 3rd
V-P in Charge of Operations R. L. Harlow
V-P in Chg. of Sales & Production . . Linus Travers
V-P in Chg. of Engineering . . . Paul A. DeMars
Sales Manager W. W. Warner
Sales & Station Relations Gerald Harrison
Editor of Colonial Network
News Service Leland Bickford
Director, Merchandising &
Promotion Robert S. Mairfair
Director of Publicity Al Stephenson
Merchandising F. Carleton McVarish
Director of Special Events Fred McLaughlin
311
REGIONAL N ETWO RKS
Chief Engineer Irving Robinson
Program Director Eleanor Geer
Sports Editor Jim Britt
Manager of Artist Bureau. . . .Josephine White
BRANCH OFFICES
Crown Hotel, Providence, R. I.
Phone: Dexter 1500
Supervisor Malcolm S. Parker
Hotel Stratfield, New Haven, Conn.
Phone: 6-1121
Supervisor Judson LaHaye
STATIONS
Key Station: WAAB, Boston; WEAN, Provi-
dence; WICC, Bridgeport and New Haven;
WSAR, Fall River; WSPR, Springfield; WLBZ.
Bangor; WFEA. Manchester; WTHT, Hartford;
WNBH, New Bedford; WLLH, Lowell and Law-
rence; WLNH, Laconia; WRDO, Augusta;
WNLC, New London; WHAI, Greenfeld; WCOU.
Lewiston and Aubrun; WATR, Waterbury;
WBRK, Pittsfield; WSYB, Rutland, Vt.; WELL
New Haven.
COVERAGE
Evening Daytime
Population 5,538,299 5,674,855
Radio Homes 1,274,009 1,305,019
NATIONAL REPRESENTATIVE
Edward Petry & Co., Inc.
*
Connecticut Broadcasting
System
Address Individual Stations
PERSONNEL
Manager (WELD James T. Milne
Manager (WNBC) Richard W. Davis
Manager (WATR) Harold Thomas
STATIONS
WELL New Haven; WNBC, New Britain;
WATR, Waterbury; WNLC, New London.
*
Corn Belt Wireless
Bebroadcasting Service
c/o WHO, Des Moines, la.
Phone: 3-7147
PERSONNEL
Vice-President J. O. Maland
Sales Manager Hale Bondurant
Program Director Harold Fair
Technical Supervisor Paul A. Loyet
STATIONS
Basic: WHO, Des Moines; WOC, Davenport;
KMA, Shenandoah.
Additional stations can be selected by the
advertiser in Kansas City, St. Joseph and Co-
lumbia, Mo.; Mason City, Sioux City and
Dubuque, la.; Rochester, Minn.; Topeka, Kans.;
and Peoria, 111.
This network is a service supplied by WHO.
Des Moines, providing for rebroadcasting, with-
out the use of lines, by other stations in the
Middle West that can consistently pick up and
rebroadcast its signal. Rate is the combination
of the spot broadcasting rate of each station
used, without any charge for lines. Contracts
are made direct with individual stations as this
is not an organized network but simply pro-
vides for an exchange of programs without use
of lines.
NATIONAL REPRESENTATIVE
Free & Peters, Inc.
The Cowles Group
Des Moines Register and Tribune Building,
Des Moines, la.
Phone: 3-2111
Cedar Rapids Office: Paramount Theater Bldg.
Waterloo Office: Russell Lamson Hotel
Sioux City Office: Orpheum Theater Bldg.
Yankton Office: Gurney Bldg.
PERSONNEL
President Gardner Cowles, Jr.
Vice-President John Cowles
Vice-President and Treasurer. . . .Luther L. Hill
VL-e-President Sumner Quarfon
Manager (WNAX) Robert R. Tincher
National Sales Manager H. T. Enns
Com. Manager (Des Moines) . . Craig Lawrence
Com. Manager (Cedar Rapids). W. B. Quarton
Com. Manager (Yankton) Phil Hoffman
STATIONS
KSO, Des Moines; KRNT, Des Moines; WMT.
Waterloo-Cedar Rapids; WNAX, Yankton-Sioux
City.
SERVICES
Network maintains production, announcing
and technical staffs available to advertisers
without charge.
COVERAGE*
Population 6,700,649
Families 1,644,549
Radio Families 1,364.860
* Summary of 385 primary counties (in Mon-
tana, Wyoming, North Dakota, South Dakota,
Nebraska, Minnesota, Iowa, Missouri, Wis-
consin, Illinois).
NATIONAL REPRESENTATIVE
The Katz Agency
Bon Lee Broadcasting System
5515 Melrose Ave., Hollywood, Calif.
Phone: Hollywood 8111
San Francisco office: 1000 Van Ness Ave.
312
REGIONAL NETWORKS
PERSONNEL
V-P & General Manager Lewis Allen Weiss
Assistant Manager Willet Brown
General Sales Manager .... Wilbur Eickelberg
Program Director Van Newkirk
Production Manager James Burton
Publicity Director Mark Finley
STATIONS
Southern California: KHJ. Los Angeles; KGB,
San Diego; KDB, Santa Barbara; KFXM, San
Bernardino; KPMC, Bakersfield; KVOE, Santa
Ana; KXO, El Centro; KVEC, San Luis Obispo.
Northern California: KFRC, San Francisco;
KMYC, Marysville; KHSL. Chico; KVCV, Red-
ding; KYOS, Merced; KDON, Monterey; KIEM,
Eureka; KTKC, Visalia.
Northwest (Oregon): KRNR. Roseburg; KALE.
Portland; KFJI, Klamath Falls; KORE. Eugene;
KOOS. Marshfield.
Northwest (Washington): KMO, Tacoma; KIT.
Yakima; KPQ, Wenatchee; KVOS, Bellingham;
KXRO. Aberdeen; KOL, Seattle; KGY. Olym-
pia; KELA, Centralia; KRKO. Everett; KWLK,
Longview.
NATIONAL REPRESENTATIVE
John Blair & Co.
Georgia Broadcasting System
(Selling Group; not available as a network)
1420 Second Avenue, Columbus, Ga.
Phone: 4300
Atlanta Office: Henry Grady Bldg.
Phone Walnut 4377
PERSONNEL
Executive Manager J. W. Woodruff, Jr.
STATIONS
WATL. Atlanta; WRBL, Columbus; WQPC.
Albany.
COVERAGE*
Evening Daytime
Population 636.280 948,600
Radio Homes 112.577 140.990
* In primary markets of west Georgia and
eastern Alabama.
NATIONAL REPRESENTATIVE
International Radio Sales
Georgia Major Market Trio
Atlanta Office: Forsyth Bldg.
Phone: Walnut 8441
Macon Office: 211 Cotton Ave.
Phone: 3131-2
Savannah Office: 516 Abercom St.
Phone: 2-127-8-9
PERSONNEL
General Manager (WGST) C. H. Calhoun
General Manager (WMAZ) E. K. Cargill
General Manager (WTOC). . .Marjorie B. Willis
STATIONS
WGST. Atlanta; WMAZ, Macon; WTOC,
Savannah.
COVERAGE*
Primary Secondary
Population 2.058.532 2.023.064
Radio Homes 277.640 282.640
* Population is based on the 1930 Census;
radio homes figure is based on 1938 Joint Com-
mittee Report.
REPRESENTATIVE
The Katz Agency
Inter-City Broadcasting
System
1657 Broadway, New York City
Phone: Circle 6-2200
Philadelphia Office: 35 S. 9th St.
Phone: Walnut 6800
PERSONNEL
General Manager Don S. Shaw
Assistants to General Manager. . .Jack Curtis,
L, E. Roberts
Director of Sales Charles M. Stark
Publicity-Special Events Dir. . . . Leon Goldstein
Program Manager Charles Capps
Musical Director Joe Rines
Continuity Director Raymond Sweeney
Sports & News Director Hal Janis
Chief Engineer Frank Marx
STATIONS
Key Station: WMCA, New York City; WIP.
Philadelphia; other stations and cities avail-
able on reguest.
COVERAGE
Linked together by A. T. & T. lines, the
stations of this network, covering the North
Atlantic seaboard may be engaged collec-
tively, in any combination, or individually.
REPRESENTATIVE
Virgil Reiter & Co. (West)
•
Intermountain Network
Mclntyre Bldg., Salt Lake City, Utah
PERSONNEL
President Paul R. Heitmeyer
STATIONS
KLO, Ogden; KOVO, Provo; KEUB, Price.
REPRESENTATIVE
George P. Hollingbery Co.
313
REGIONAL N E T W O RKS
Kansas State Network
c/o Don Davis, Scarritt Bldg., Kansas City, Mo.
Phone: Harrison 1161
PERSONNEL
Sales Manager Don Davis
Program Co-Ordinator J. Nelson Rupard
Regional Sales Manager Bryan P. Murphy
EXECUTIVE COMMITTEE
K. W. Pyle (KFBI); R. J. Laubengayer (KSAL);
K. W. Trimble (KTSW); Clem Morgan (KVGB);
John Schilling (WHB).
BRANCH OFFICE
1012 Baltimore, Kansas City, Mo.
Phone: Grand 0810
Executive in Charge Bryan P. Murphy
STATIONS
WHB, Kansas City (Mo.); KFBI, Wichita;
KSAL, Salina; KTSW, Emporia; KVGB, Great
Bend.
COVERAGE*
Primary
Population 2,924,021
Radio Homes 830,440
* Population is based on 1930 Census; radio
homes figure is based on 1938 Joint Committee
Report.
REPRESENTATIVE
William G. Rambeau Co.
The Lone Star Chain
Medical Arts Bldg., Fort Worth, Texas
Phone: 3-1234
Dallas Office: c/o WFAA & KGKO
PERSONNEL
Managing Director Sam H. Bennett
Operating Committee Harold V. Hough,
Chairman; O. L. Taylor, Tilford Jones.
STATIONS
KGKO, Fort Worth-Dallas; KXYZ, Houston;
KRIS, Corpus Christi; KTSA, San Antonio;
KRGV, Weslaco; KGNC, Amarillo; KFDM,
Beaumont (supplementary).
COVERAGE
Network with its supplementary station
claims coverage of the entire state of Texas as
a primary area.
NATIONAL REPRESENTATIVES
Howard H. Wilson Co.
Mason-Dixon Radio Group
8 W. King St., Lancaster, Pa.
Phone 5252
PERSONNEL
General Manager Clair R. McCollough
STATIONS
WORK, York, Pa.; WDEL, Wilmington, Del.
WGAL, Lancaster, Pa.; WAZL, Hazleton, Pa.
WEST, Easton, Pa.; WILM, Wilmington, Del.,
WKBO, Harrisburg, Pa.
NATIONAL REPRESENTATIVE
Paul H. Raymer Co.
Michigan Radio Network
Operated by the King-Trendle Broadcasting
Corp.
Stroh Bldg., Detroit, Mich.
Phone: Cherry 8321
PERSONNEL
President-Treasurer George W. Trendle
Secretary-General Manager. H. Allen Campbell
Vice-President John H. King
STATIONS
WXYZ. Detroit (Key Station); WBCM. Bay
City; WFDF, Flint; WJIM, Lansing; WIBM, Jack-
son; WELL, Battle Creek; WKZO, Kalamazoo;
WOOD- WASH, Grand Rapids.
COVERAGE
The Michigan Network territory includes
the lower peninsula of Michigan with a pri-
mary coverage of over four million people
in Michigan's eight largest cities.
REPRESENTATIVE
Paul H. Raymer Co.
The Minnesota Radio
Network
Radisson Hotel, Minneapolis, Minn.
^ Phone Bridgeport 3222
' St. Paul Office: St. Paul Hotel
Phone Cedar 5511
PERSONNEL
General Sales Manager Ray C. Jenkins
STATIONS
KSTP, Minneapolis-St. Paul (key station);
KYSM, Mankato; KROC, Rochester; KFAM, St.
Cloud.
COVERAGE
Primary*
Population 2,360,218
Radio Homes 549,520
* The primary area of the four stations com-
bines the total of 86 counties in Minnesota,
Wisconsin and Iowa; network claims a total
listening audience (primary and secondary) of
4,108,220 persons.
NATIONAL REPRESENTATIVE
Howard H. Wilson Co.
314
REGIONAL N ET WO RK S
Mountain & Plain Network
Albany Hotel, Denver. Colo.
Phone: Keystone 0178
PERSONNEL
Sales Manager Gene O'Fallon
Manager of Station Relations. . . .Frank Bishop
STATIONS
KFEL, Denver; KFKA, Greeley, Colo.; KFXJ,
Grand Junction, Colo.; KYAN, Cheyenne, Wyo.
New York Broadcasting
System, Inc.
20 East 57th St., New York, N. Y.
Phone: ELdorado 5-6100
PERSONNEL
President Major E. M. Stoei
Managing Director-Sales Mgr. . . C. H. Hackettt
Manager Albert Grobe
Director of Publicity, News &
Special Events Bernard Estes
STATIONS
WINS*. New York City; WABY, Albany;
WIBX, Utica; WMBO, Auburn; WSAY, Roch-
ester; WBNY, Buffalo; WJTN, Jamestown;
WTRY, Troy; WOLF, Syracuse; WKNY, Kings-
ton.
*WINS is the New York City daytime outlet;
choice of WHN or WMCA as the nighttime
outlet.
COVERAGE
The New York Broadcasting System claims
coverage of the entire state of New York with
its total population equaling one sixth of the
total for the United States.
NATIONAL REPRESENTATIVE
International Radio Sales
North Central Broadcasting
System, Inc.
Commodore Hotel, St. Paul, Minn.
Phone: Dale 6595
PERSONNEL
President-General Manager John W. Boler
Vice-President Howard S. Johnson
Treasurer D. C. Shepard
STATIONS
WLOL, Minneapolis, Minn.; KATE, Albert
Lea, Minn.;KGDE, Fergus Falls, Minn.; KVOX,
Moorhead, Minn.; KWNO, Winona, Minn.;
KDLR, Devils Lake, N. D.; KRMC, Jamestown,
N. D.; KLPM, Minot. N. D.; KGCU, Mandan,
N. D.; KABR, Aberdeen, S. D.; WDSM, Su-
perior, Wise.
Northern Broadcasting &
Publishing, Ltd.
Thomson Bldlg., Timmins, Ont., Canada
Phone: 500
PERSONNEL
General Manager Jack K. Cooke
Manager (CJKL) Brian G. Shellon
Manager (CFCH) Cliff Pickrem
STATIONS
CKGB, Timmins. Ont.; CJKL. Kirkland Lake,
Ont.; CFCH, North Bay, Ont.; CKVD, Val D'Or,
Que.
BRANCH OFFICE
305 Victory Bldg., Toronto, Ont., Canada
Phone: 500
Manager J. Reg Beattie
•
Northwest Triangle Chain
Address Individual Stations
PERSONNEL
Manager (Seattle) Birt Fisher
Manager (Spokane) Louis Wasmer
Manager (Portland) W. Carey Jennings
STATIONS
KOMO, Seattle; KJR, Seattle; KHQ, Spokane;
KGA, Spokane; KGW, Portland; KEX, Portland.
REPRESENTATIVE
Edward Petry & Co.
*
Oklahoma Metropolitan Line
c/o KOMA, Biltmore Hotel
Oklahoma City, Okla.
Phone 2-3291
c/o KTUL, 320 S. Boston Ave., Tulsa, Okla.
Phone 4-8188
PERSONNEL
Manager (KOMA) Neal Barrett
Manager (KTUL) William C. Gillespie
Commercial Manager (KOMA) .... Jack Howell
Commercial Manager (KTUL) . . . Lawson Taylor
NATIONAL REPRESENTATIVE
Free & Peters, Inc.
The Oklahoma Network
1800 West Main St., Oklahoma City, Okla.
Phone: 3-8352
PERSONNEL
President Ross U. Porter
Vice-President Tarns Bixby, Jr.
Secretary-Treasurer Kenyon M. Douglass
Managing Director Kenyon M. Douglass
315
REGIONAL N ET WO RKS
STATIONS
KTOK, Oklahoma City; KGFF, Shawnee;
KBIX, Muskogee; KCRC, Enid; KADA, Ada;
KOME, Tulsa.
NATIONAL REPRESENTATIVE
Arthur H. Hagg & Associates
Pacific Broadcasting Co.
914 Broadway, Tacoma, Wash.
Phone: Main 4144
PERSONNEL
General Manager Carl E. Haymond
Tarffic Manager John K. Clarke
Auditor Paul F. Benton
STATIONS
Oregon: KALE, Portland; KFJI, Klamath
Falls; KOOS, Marshfield; KRNR, Roseburg;
KORE, Eugene.
Washington: KGY, Olympia; KELA, Centra-
lia; KIT, Yakima; KMO, Tacoma; KOL, Seattle;
KPQ, Wenatchee; KVOS, Bellingham; KXRO,
Aberdeen; KWLK, Longview.
COVERAGE
Network outlets in each of the 9 primary
markets of Washington and 5 primary markets
of Oregon. Nine out of ten radio homes
in these areas within 25 miles of a Pacific
Broadcasting Co. outlet. Eighty per cent of all
retail sales for the entire territory covered
come from within 25 miles of some Pacific
Broadcasting Co. outlet.
NATIONAL REPRESENTATIVE
John Blair & Co.
The Pennsylvania Network
1622 Chestnut St., Philadelphia, Pa.
Phone Locust 7700
PERSONNEL
Kenneth W. Stowman
Manager
STATIONS
WCAU, Philadelphia (key station); WGAL,
Lancaster; WORK, York; WAZL, Hazleton;
WEST, Easton; WSAN, Allentown; WFBG,
Altoona; WLEU, Erie; WHP, Harrisburg;
WKBO, Harrisburg; WJAC, Johnstown; WRAW,
Reading; WGBI, Scranton; WKOK, Sunbury;
WBRE, Wilkes-Barre; WBAX, Wilkes-Barre;
WRAK, Williamsport; WARM, ScTOnton; (Har-
risburg, Scranton, Wilkes-Barre and Pittsburgh
stations optional.
COVERAGE
Network claims coverage of Pennsylvania,
southern New Jersey, Delaware and portions
of states bordering Pennsylvania.
Quaker Network
Widener Bldg., Philadelphia, Pa.
Phone; Rittenhouse 6900
PERSONNEL
General Manager Roger W. Clipp
STATIONS
WFIL, Philadelphia; WRAW, Reading; WEST.
Easton; WORK, York; WAZL, Hazleton; WGAL,
Lancaster; WGBI, Scranton; WBRE, Wilkes
Barre; WKBO, Harrisburg; WKOK, Sunbury;
WRAK, Williamsport; WFBG, Altoona; WJAC.
Johnstown; WLEU, Erie; WTBO, Cumberland,
Md.; WWSW, Pittsburgh; WSNJ, Bridgeton,
N. J.
South Central Quality
Network
Address Individual Stations
PERSONNEL
Manager (WMC) H. W. Slavick
Manager (WJDX) Wiley Harris
Manager (WSMB) H. Wheelahan
Manager (K ARK) G. E. Zimmerman
Manager (K WKH) John C. McCormack
Manager (KTBS) John C. McCormack
STATIONS
WMC, Memphis, Tenn.; WJDX. Jackson,
Miss.; WSMB, New Orleans, La.; KARK, Little
Rock, Ark.; KWKH, Shreveport, La.; KTBS,
Shreveport, La.
•
The Southern Network
Radio Bldg., Walnut & Short Sts.
Lexington, Ky.
Phone 1721
PERSONNEL
President Gilmore N. Nunn
Vice-President J. Lindsay Nunn
Secretary-Treasurer Warren G. Davis
Production Manager Ted Grizzard
Chief Engineer Sanford Helt
STATIONS
WLAP, Lexington, Ky.; WCMI, Ashland, Ky.
(Huntington, W. Va.); WGRC. New Albany,
Ind. (Louisville, Ky.); WSIX, Nashville, Tenn.;
WKRC, Cincinnati, Ohio.
REPRESENTATIVE
Burn-Smith Co., Inc.
•
The Texas Quality Network
Address Individual Stations
The Texas Quality Network has no officers or
316
REGIONAL N ETWO RK S
directors, each outlet being a sales office for
the other.
STATIONS
WFAA, Dallas; WBAP. Fort Worth; WOAI.
San Antonio; KPRC. Houston.
NATIONAL REPRESENTATIVE
Edward Petry & Co.. Inc.
*
Texas State Network
1201 West Lancaster Ave., Fort Worth, Texas
Phone: 3-9363
PERSONNEL
President Ruth G. Roosevelt
Vice-President-Secretary-
General Manager Harry A. Hutchinson
Vice-President-Treasurer Gerald T. Stanley
Assistant General Manager. . . .Gene L. Cagle
Merchandising Director L. R. Duffy
Program Director Helen Jane Behlke
Chief Accountant D. C. Hornburg
Traffic Manager Dorothy Smith
Technical Supervisor Truett Kimzey
STATIONS
KFJZ, Fort Worth; KRBC, Abilene; KGKL.
San Angelo; KBST, Big Spring; KRLH, Midland;
KRRV, Sherman-Denison; KPLT. Paris; KNOW.
Austin; KABC, San Antonio; KVWC, Vernon;
KTEM, Temple; WRR. Dallas; KFYO. Lubbock;
KFDA, Amarillo; KCMC. Texarkana; WACO,
Waco.
West Virginia Network
WCHS Auditorium, Charleston, W. Va.
PERSONNEL
President John A. Kennedy
Managing Director Howard L. Chemoff
Program Director & Artist
Bureau Head James C. Keefe
Chief Engineer O. Robinson
Publicity Director Harold Miller
STATIONS
WCHS, Charleston; WPAR, Parkersburg;
WBLK. Clarksburg; WSAZ .Huntington.
POLICIES
Advertising of alcoholic beverages ac-
cepted.
NATIONAL REPRESENTATIVE
The Branham Co.
The Yankee Network
"Covering New England"
21 Brookline Ave., Boston, Mass.
Phone: Commonwealth 0800
PERSONNEL
President John Shepard 3rd
V-P in Chg. of Operations R. L. Harlow
V-P in Chg. of Sales & Production . . Linus Travers
V-P in Chg. of Engineering. . .Paul A. DeMars
Editor of Yankee Network
News Service Leland Bickford
Director of Merchandising &
Promotion Robert S. Playfair
Director of Publicity Al Stephenson
Merchandising F. Carleton McVarish
Director of Special Events .... Fred McLaughlin
Chief Engineer Irving Robinson
Sports Editor Jim Britt
Chief Meteorologist Salvatore Pagliuca
Manager of Yankee Network
Artists Bureau Josephine White
STATIONS
WNAC. Boston; WTIC, Hartford; WEAN.
Providence; WTAG, Worcester; WICC, Bridge-
port and New Haven; WCSH, Portland; WLBZ.
Bangor; WFEA, Manchester; WSAR, Fall River;
WNBH, New Bedford; WLLH, Lowell and Law-
rence; WLNH, Laconia; WRDO, Augusta;
WNLC, New London; WHAI, Greenfield;
WCOU, Lewiston and Auburn; WBRK, Pitts-
field; WSYB, Rutland, Vt.; WELI, New Haven.
Conn.
COVERAGE
Evening Daytime
Population 6.444.623 5.293,767
Radio Homes 1.482,264 1,217.559
NATIONAL REPRESENTATIVE
Edward Petry & Co., Inc.
•
Z (Bar) Net
P. O. Box 1956, Butte. Montana
Phone: 22-3-44
PERSONNEL
Manager E. B. Craney
STATIONS
KGIR. Butte; KPFA, Helena; KRBM, Bozeman.
NATIONAL REPRESENTATIVE
Gene Furgason & Co.
317
which egg is boiled?
Appearances are sometimes deceptive.
This goes for radio stations as well as eggs.
MORAL— There are four 50,000 watt stations in
New York, but only WOR delivers an impact of
135,000 watts. *
* because of WOR's unique directive-array con-
centration of power which more than doubles its
basic wattage.
318
S T H T I o n s
OF THE
UNITED STATES
STANDARD
STATIONS
NEWSPAPER
OWNED STATIONS
MAJOR NETWORK
AFFILIATIONS
319
FOR MOVING DRUG AND GROCERY
ITEMS THROUGH RETAIL OUTLETS
BECAUSE IT CREATES INSTANT
AND CONSTANT
CONSUMER DEMAND!
"WLW is a powerful sales stimulator in our territory. Whenever
we receive notice that a product will be advertised over WLW,
we make it a point to increase our supply of it and notify our
salesmen to see that the retailer is well stocked."
Geo. H. Kauffman, Pres. & Sales Manager
Kauffman-Lattimer Co., Wholesale Druggists
Columbus, Ohio
"WLW's powerful advertising is doing a most effective job for
us. Due to the widespread consumer preference for WLW-
advertised brands, we pay particular attention to products
that are going to be advertised over WLW."
G. B. Moxley, President
Kiefer-Stewart Co., Wholesale Druggists
Indianapolis, Indiana
f^
"As an advertising medium in the movement of merchandise,
WLW, the Nation's Station, is a powerful influence in this area
and we feel that the opportunity of co-operating fills a definite
merchandising need."
Elmer Brown, Genera/ Manager
Midland Grocer Co., Wholesale Grocers
Portsmouth, Ohio
"We feel that WLW is the most powerful influence for the quick
turn-over of nationally advertised brands. Through WLW's re-
sources we are able to keep our sales force informed of expected
sales increases of the listening public's demand."
D. Sayre, President
Hagen-RatclifF and Co., Wholesale Grocers
Huntington, W. Va.
- /
320
INDEX OF THE
STANDARD STATIONS
OF THE UNITED STATES
Call Letter — City — Power in Watts — Frequency in Kilocycles (as
determined by North American Regional Broadcasting Agreement)
— Page Number Providing Complete Station Information
Key to Abbreviations: C.P. — Construction Permit; S.A. — Special Authorization;
d — daytime; n — night.
City
San Antonio, Tex .
Aberdeen, S. Dak
Ada, Okla
Alexandria, La
Portland, Ore
Corgicana, Tex
Wichita, Kans
Little Rock, Ark
Fresno, Calif.
Elk City, Okla
Astoria, Ore
Albert Lea, Minn
Gallup, New Mex
Muskogee, Okla
Ottumwa, la ,
Baker, Ore
Bend, Ore
Portland, Ore
Big Spring, Tex
Jonesboro, Ark
Bro wnwood, Texas
Kansas City, Kan
Texarkana, Ark.-Tex
Kansas City, Mo
Enid, Okla
Jerome, Ariz
Duluth, Minn
Santa Barbara, Calif
Casper, Wyo
Pittsburgh, Pa
Devils Lake, N. Dak
Denton, Tex
Monterey, Calif
Sedalia, Mo
Dubuque, la
Salt Lake City, Utah
Los Angeles, Calif
Between Centralia and Chehalis, Wash.
El Dorado, Ark
Sioux Falls, S. Dak
321
Frequency
n Kilocycles
Power
in Watts
See
Page
1450
1420
1230
1240
1330
1340
1240
920
1340
1240
1230
1450
1490
1490
1240
1490
1340
1450
1490
1230
1380
1340
1450
1480
1390
1340
1490
1490
1470
1020
1240
1450
1240
1490
1370
1320
790
1470
1400
1230
250
5000
250
250
5000
250
250
5000
250
250
250
250
250
250
250
250
250
250
250
250
500
250
250
5000 d.
1000
250
250
250
1000
50000
250
250
250
250
1000
5000
5000
1000
250
250
1000 n.
575
556
525
431
532
568
426
351
354
457
482
527
421
530
530
532
566
351
567
425
577
467
527
347
457
366
604
543
512
569
360
470
420
580
355
588
350
557
Call
Letter
City
Las Vegas, Nev
Bakersfield, Calif
Price, Utah
Seattle, Wash
Portland, Ore
Corpus Christi, Texas
Lincoln, Nebr
Los Angeles, Calif
St. Cloud, Minn
Fairbanks, Alaska
Great Falls. Mont
Cheyenne, Wyo
Wichita, Kans
Sacramento, Calif
Amarillo, Tex
Beaumont, Tex
Brookings, S. Dak
Denver, Colo
St. Joseph, Mo
Boone, la
Wichita, Kansas
Los Angeles, Calif
Spokane, Wash
Fond Du Lac, Wise
Marshalltown, la
Klamath Falls, Ore
Grand Forks, N. Dak
Fort Worth, Tex
Greeley, Colo
Lawrence, Kansas
San Diego, Calif
Shenandoah, la
Lincoln, Nebr
Long Beach, Calif
Dublin, Tex
Fort Smith, Ark
Spokane, Wash
Anchorage, Alaska
San Francisco, Calif
Longview, Tex
Columbia, Mo
San Diego, Calif
Los Angeles, Calif
Clayton, (St. Louis) Mo
Los Angeles, Calif
Cape Girardeau, Mo
Los Angeles, Calif
Nampa, Idaho
Grand Junction, Colo
San Bernardino, Calif
Lubbock, Texas
Bismarck, N. Dak
Spokane, Wash
San Diego, Calif
Ketchikan, Alaska
Springfield, Mo
322
Frequency
in Kilocycles
Power
in Watts
See
Page
KENO
KpRN
KEUB
KJEVR
REX .
k|eys
KpAB
KFAC
KFAM
REAR
KFBB
KFBC
KFBI
KFBK
KFDA
KFDM
KFDY
REEL
KFEQ
KFGQ
KFH .
KFI .
KFIO
KFIZ
KFJB
KFJI
KFJM
KFJZ
KFKA
KFKU
KFMB
KFNF
KFOR
KFOX
KFPL
KFPW
KFPY
KFQD
KFRC
KFRO
KFRU
KFSD
KFSG
KFUO
KFVD
KFVS
KFWB
KFXD
KFXJ
KFXM
KFYO
KFYR
KGA .
KGB .
KGBTJ
KGBX
1400
1410
1450
1400
1190
1490
780
1330
1450
610
1310
1450
1070
1530
1230
560
790
950
680
1400
1330
640
1150
1450
1230
1240
1440
1270
910
1250
1450
920
1240
1280
1340
1400
920
790
610
1370
1400
600
1150
850
1020
1400
980
1230
1230
1240
1340
550
1510
1360
930
1260
250
476
1000
353
250
580
250
590
50000
533
250
567
10000
474
1000
357
250
461
1000
605
5000
471
250
604
5000 d., 1000 n.
426
10300
361
250
565
1000
566
1000
556
5000
369
2500 d., 500 u.
468
250
418
5000
427
50000
357
100
591
250
598
250
420
250
531
1000 d., 500 n.
512
5000
571
1000
371
5000 d., 1000 n.
425
250
362
1000 d, 500 n.
421
250
474
1000
355
250
569
250
350
5000
592
250
605
5000
363
1000
573
250
466
5000
362
2500 d., 1000 n.
358
5000
466
1000
357
250
466
5000
357
250
399
250
371
250
362
250
573
5000
511
10000
592
1000
363
500
606
5000
470
Call
Letter
City ___________
Mandan, N. Dak
Wolf Point, Mont
Fergus Falls, Minn
Stockton, Calif
Sterling, Colo
Long Beaeh, Calif
Kalispell, Mont
Conditional
Shawnee, Okla
Brownsville, Tex
Los Angeles, Calif
Kos well. New Mex
Kearney, Nebr
Pierre, S. Dak
Coffeyville, Kans
Albuquerque, N. Mex
Pueblo, Colo
Little Rock, Ark
Billings, Mont
Butte, Mont
Alamosa, Colo
Tyler, Tex
San Angelo, Tex
Fort Worth, Tex
Scottsbluff, Nebr
Mason City, la
Saff ord, Ariz
Honolulu, Hawaii
Amarillo, Tex
North Platte, Nebr
Dodge City, Kans
San Francisco, Calif
Honolulu, Hawaii
Missoula, Mont
Portland, Ore
Olympia, Wash
Hastings, Nebr
Hilo, Hawaii
Okmulgee, Okla
Los Angeles, Calif
Spokane, Wash
Chico, Calif
Watsonvllle, Calif
Clovis, New Mex
Idaho Falls, Idaho
Boise, Idaho
Lamar, Colo
Eureka, Calif
Glendale, Calif
Juneau, Alaska
Seattle, Wash
Yakima, Wash
Kansas City, Mo
Garden City, Kans
Pecos, Tex
Durango, Colo
San Franoisco, Calif
323
Frequency
in Kilocycles
Power
in Watts
See
Page
1270
1000 d., 500 n.
1000
250
1000
250
1000
250
1000
250
250
250
250
250
200
1000
1000
500
250
5000
5000
250
250
250
5000
250
1000
250
5000
5000 d., 1000 n.
1000
1000 d., 250 n.
10000
2500
5000 d., 1000 n.
5000
250
250
250
250
5000
5000
1000 d., 500 n.
250
250
5000 d., 500 n.
2500 d„ 1000 n.
250
1000 d., 500 n.
250
1000
10000
1000
1000
250
250
250
500
512
1480
472
1230
457
1130
367
1230
373
1390
355
472
nal 1460
1450
529
1490
567
1230
358
1400
482
1340
474
630
556
422
1260
1350
481
373
1230
352
790
471
1370
471
1450
368
1490
577
1400
575
570
571
1490
476
1300
421
1450
349
590
606
1440
565
1460
475
423
810
363
606
1290
472
620
533
1240
589
1230
474
606
1230
528
930
358
592
1290
354
368
1400
481
398
1380
398
371
1480
354
355
1460
605
710
590
1280
594
1590
467
1240
423
574
371
363
1400
1400
1100
Call
Letter
KJR .
ELAH
KLBM
KLCN
KLO .
KLPM
ELBA
KLS .
ELUF
KEX .
KEZ .
KMA .
KMAC
EMBC
KMED
KMJ .
KMEB
KMMJ
KMO .
KMOX
KMPC
KMTR
KMYC
EMIR
ENEL
KNET
ENOE
KNOW
KNX .
KOA .
KOAC
EOAM
KOB .
KOBH
EOCA
EOCY
EODL
EOH .
KOIIi
KOIN
EOEO
KOI, .
KOMA
KOME
KOMO
KONB
KONO
KOOS
KOBE
RORN
EOTN
KOVC
KOVO
KOWH
KOY ,
KPAB
City
Seattle, Wash
Carlsbad, New Mex
L<a Grande, Ore
Blythevllle, Ark
Ogden, Utah
Minot, N. Dak ,
Little Bock, Ark
Oakland, Calif
Galveston, Tex ,
Oakland, Calif
Denver, Colo
Shenandoah, Iowa
San Antonio, Tex
Kansas City, Mo
Medford, Ore
Fresno, Calif
Monroe, La
Grand Island, Nebr ,
Taooma, Wash
St. Louis, Mo
Beverly Hills, Calif
Eos Angeles, Calif
Marysville, Calif
Denver, Colo
Brady, Tex
Palestine, Tex
Munroe, La
Austin, Tex
Eos Angeles, Calif
Denver, Colo
Corvallis, Ore
Pittsburg:, Kans
Albuquerque, New Mex
Bapid City, S. Dak
Kilgore, Tex
Oklahoma City, Okla
The Dalles, Ore
Beno, Nev
Omaha, Nebr
Portland, Ore
Ea Junta, Colo
Seattle, Wash
Oklahoma City, Okla
Tulsa, Okla
Seattle, Wash
Omaha, Nebr
San Antonio, Tex
Marshfleld, Ore
Eugene, Ore
Fremont, Nebr
Pine Bluff, Ark
Valley City, N. Dak
Pro vo, Utah
Omaha, Nebr
Phoenix, Ariz
Earedo, Tex
324
Frequency
in Kilocycles
Power
in Watts
See
Page
1000
1240
1450
1320
1430
1390
1420
1310
1400
910
560
1440
580
1230
750
1360
1120
710
570
1450
1340
1490
1450
1420
1490
1070
850
550
810
1030
1400
1240
1340
1230
630
1290
970
1400
1300
1520
1340
950
1490
1400
1230
1450
1400
1490
1490
1240
660
550
1490
10000
590
250
481
250
532
100
350
5000
579
1000
513
5000
352
1000
360
250
571
1000
360
5000
369
5000 d., 1000 n.
421
250
575
5000
467
1000
532
5C00
355
250
432
1000
473
5000
592
50O0O
468
5000
353
1000
358
250
359
250
370
250
567
250
574
250
432
250
566
50000
358
5CO0O
370
5000 d., 1000 n.
531
1000
426
50000
481
250
556
250
572
250
528
250
531
1000
476
5000
475
5000
533
250
371
5000 d., 1000 n.
590
5000
527
250
529
5000
591
250
475
250
575
250
532
250
531
250
473
250
352
250
513
250
580
500
475
1000
347
250
573
Call
Letter
City
Port Arthur. Tex
Pampa, Tex
Helena, Mont
Phoenix, Ariz
Lake Charles, La
Paris, Tex
tfakersfield, Calif
San Francisco, Calif
Denver, Colo
Powell, Wyo
Pasadena, Calif
Wenatchee, Wash
Houston, Tex
Pittsburgh, Pa
San Jose, Calif
Lufkin, Tex
Abilene, Tex
Bozeman, Mont
Berkeley, Calif
Weslaco, Tex
Beaumont, Tex
Corpus Christi, Tex
Miles City, Mont
Los Angeles, Calif
Everett, Wash
Liewiston, Idaho
Dallas, Tex
Midland, Tex
Jamestown, N. Dak
Shreveport, La
Roseburg, Ore
Des Moines, Iowa
Rochester, Minn
El Paso, Tex
Oakland, Calif
Sacramento, Calif
Sherman, Tex
Seattle, Wash
Manhattan, Kans
Salina, Kans
Huntsville, Tex
San Francisco, Calif
Sioux City, la
St. Louis, Mo
Pocatello, Idaho
San Francisco, Calif
Salt Lake City, Utah
Salem, Ore
Des Moines, Iowa
Sioux Falls, S. Dak
Santa Rosa, Calif
St. Paul, Minn
Cedar City, Utah
Lowell, Ariz
Lawton, Okla
Phoenix, Ariz
325
Frequency
in Kilocycles
Power
in Watts
See
Page
1250
500
575
1340
250
574
1240
250
472
..1230
250
348
1490
250
432
1490
250
574
1600
1000
353
680
50000
365
910
1000
370
1230
250
604
1240
250
361
1490
250
593
950
5000
572
1410
1000
545
740
5000
366
1340
250
573
1450
250
565
1450
250
471
1400
250
353
1290
1000
578
1450
250
566
1360
1000
568
1340
250
472
1150
2500 d., 1000 n.
359
1400
250
589
1400
250
399
1080
50000
568
1450
250
573
1400
250
512
1340
250
434
1490
250
534
1350
5000
419
1340
250
461
600
1000 d., 500 n.
569
960
1000
360
1240
250
362
910
1000
577
1150
1000
591
580
1000 d„ 500 n.
425
1150
1000
426
1490
250
572
1450
250
365
1360
5000
422
550
5000 d., 1000 n.
469
930
1000 d„ 250 n.
399
560
5000 d., 1000 n.
365
1160
50000
581
1390
1000
534
1460
5000 d., 1000 n.
419
1140
5000
557
1340
1000
367
1500
50000
462
1340
250
579
1230
250
347
1150
250
527
620
5000
348
Call
Letter
City
Austin, Tex
Shreveport, La
Temple, Tex
Twin Falls, Idaho
Hot Springs National Park, Ark.
Visalia, Calif
Santa Barbara, Calif
Lihue, Hawaii
Oklahoma City, Okla
Modesto, Calif
Houston, Tex
Sioux City, la ,
San Antonio, Tex
El Paso, Tex
Emporia, Kans
Tucson, Ariz
Tulsa, Okla
Seattle, Wash
Grants Pass, Ore
Walla Walla, Wash ,
Siloam Springs, Ark
Vermillion, S. Dak
Salt Lake City, Utah
Atchison, Kans
Vancouver, Wash
Redding, Calif
San Luis Obispo, Calif
Fort Dodge, la
Great Bend, Kans
Tacoma, Wash
Victoria, Texas
Logan. Utah
Tucson, Ariz
Denver, Colo
Santa Ana, Calif
Lafayette, La
Tulsa, Okla
Colorado Springs, Colo
Bellingham, Wash
Moorhead, Minn
Rock Springs, Wyoming
Santa Fe, N. M
Ardmore, Okla
Vernon, Tex
Wallace, Ida
Watertown, S. D
Hutchinson, Kans
Hobbs, New Mexico
Hot Springs, Ark
Wichita Falls, Tex
Stockton, Calif
Albany, Ore
Globe, Ariz
Portland, Ore
St. Louis , Mo
Shreveport, La
326
Frequency
in Kilocycles
Power
in Watts
See
Page
KTBC
KTBS
KTEM
KTFI
KTHS
KTKC
KTMS
KTOH
KTOK
KTRB
KTRH
KTRI
KTSA
KTSM
KTSW
KTUC
KTUL
KTW .
KUIN
KUJ .
KUOA
KUSD
KUTA
KVAK
KVAN
KVCV
KVEC
KVFD
KVGB
KVI .
KVIC
KVNU
KVOA
KVOD
KVOE
KVOL
KVOO
KVOR
KVOS
KVOX
KVRS
KVSF
KVSO
KVWC
KWAL
KWAT
KWBG
KWEW
KWFC
KWFT
KWG .
KWIL
KWJB
KWJJ
KWK .
KWKH
1150
1000
566
1480
1000
434
1400
250
577
1270
1000
400
1090
50000
350
920
1000
367
1250
1000
367
1490
250
607
1400
250
528
860
250
360
1320
5000 d., 1000 n.
572
1450
250
422
550
5000 d., 1000 n.
576
1380
500
569
1400
250
423
1400
250
349
1430
5000
529
1250
1000
591
1340
250
531
1420
1000
593
1290
5000
352
920
500
557
570
1000
582
1450
250
422
910
250
593
1230
250
361
1230
250
366
1400
250
420
1400
250
423
570
5000
593
1340
250
578
1230
250
579
1290
1000
349
630
1000
370
1490
250
366
1340
250
432
1170
50000
529
.1300
1000
368
1230
250
588
1340
250
461
1400
250
604
1340
250
482
1240
250
525
1490
250
578
1450
250
400
1240
250
557
1450
250
423
1490
250
482
1340
250
350
620
5000 d., 1000 n.
579
1230
250
367
1240
250
530
1340
250
462
1080
500
533
1380
5000
469
1130
50000
433
Call
Letter
City
Decorah, Iowa
L.ongview, Wash
Willmar, Minn
Winona, Minn
Poplar Bluff, Mo
Jefferson City, Mo
Pullman, Wash
Springfield, Mo
Sheridan, Wyoming
Seattle, Wash
Portland, Ore
El Centro, Calif
St. Louis, Mo
Sweetwater, Tex
Aberdeen, Wash
Houston, Tex
San Francisco, Calif
Cheyenne, Wyo
Prescott, Ariz
Merced, Calif
Mankato, Minn
Yuma, Ariz
Philadelphia, Pa
Boston, Mass
Chicago, 111
Jersey City, N. J
New York, N. Y
Bangor, Me
Albany, N. \
Waco, Tex
Tallmadge, (Akron) Ohio
Atlanta, Ga
Salina, X. Y
Dothan, Ala
Presque Isle, Maine
Anderson, S. C ,
Winston-Salem, N. C
Morgantown, W. Va
Akron, Ohio
Mobile, Ala. .-.-
Albany, Ga
Liaurel, Miss
Vincennes, Ind
Birmingham, Ala ,
Condional
Chattanooga, Tenn
Brooklyn, N. Y
Scranton, Pa
Grand Rapids, Mich
Atlanta, Ga
Watertown, N. Y
Waterbury, Conn
Ashland, Wise
Louisville, Ky
Zarephath, N. J ,
Waycross, Ga
Hazleton, Pa
West Lafayette, Ind ,
Atlantic City, N. J
Baltimore, Md
Fort Worth, Tex
327
Frequency
in Kilocycles
Power
in Watts
See
Page
1240
250
419
1400
250
589
1340
250
462
1230
250
463
1340
250
468
1340
250
466
1250
5000
589
560
5000
470
1400
250
605
770
1000
591
1450
250
534
1490
250
354
630
5000
469
1240
250
577
1340
250
588
1470
1000
572
1260
5000 d., 1000 n.
365
1400
250
604
1490
250
348
1080
250
359
1230
250
458
1240
250
349
1060
50000
539
1440
1000
440
950
1000
401
970
1000
479
880
50000
489
1230
250
435
1400
250
482
1450
250
578
1350
5000
515
1480
1000 d.,500 n.
391
620
1000
500
1400
250
344
1450
250
437
1230
250
552
1340
250
511
1230
250
596
1590
1000
515
1410
5000
345
1590
1000
391
1340
250
465
1450
250
417
1070
50000
343
1170
1150
5000 d., 1000 n.
558
1430
500
484
1400
250
547
1300
5000
454
1400
250
391
1240
250
504
1320
250
376
1400
250
598
970
5000
429
1380
1000
480
1230
250
397
1450
250
538
920
5000 d., 1000 n.
418
1490
250
478
1090
50000
437
820
50000
571
Call
Letter
City
Wilkes-Barre, Pa
Brooklyn, N. Y.
Richmond, Va
Chicago, 111
Brooklyn, N. Y
Fonca City, Okla
Bay City, Mich
Buffalo, N. Y
Huntsville, Ala
Greensboro, N. C
Clarksburg, W. Va
Knoxville, Tenn
Dalton, Ga
Macon, Ga
Columbus, Ohio
New York, N. Y
Buffalo, N. Y
Salisbury, Md
Terre Haute, Ind
Red Bank, N. J
Birmingham, Ala
Wilkes-Barre, Pa
Pittsfield, Mass
Waterbury, Conn
Welch, W. Va
Charlotte, N. C
Batavia, N. Y
Williamson, W. Va
Danville, Va
Boston, Mass
Boston, Mass
Canton, N. Y
Pittsburgh, Pa
Northfield, Minn
Camden, N. J
Baltimore, Md
Asbury Park, N. J
Pontiac, Mich
Rapid City, S. Dak
Philadelphia, Pa
Burlington, Vt
Carthage, 111
Allentown, Pa
Chicago, 111
Columbus, Miss
Baltimore, Md
Springfield, 111
Roanoke Rapids, N. C
Minneapolis, Minn
Du Bois, Pa
Chicago, 111
Charleston, W. Va
Charlottesville, Va
Cincinnati, Ohio
Cleveland, Ohio
Janesville, Wise
Joliet, 111
Ashland, Ky
Elizabeth City, N. C
Brooklyn, N. Y
Pensacola, Florida
Meridian, Miss
Columbus, Ohio
Boston, Mass
Columbia, S. C
I-ewiston, Me
Montgomery, Ala
Cincinnati, Ohio
Chicago, 111
Charleston, S. C
Portland, Maine
Tampa, Florida
328
Frequency
in Kilocycles
Power
in Watts
WBAX
WBBC
WBBL
WBBM
WBBR
WBBZ
WBCM
WBEN
ffBHP
tVBIG
WBLK
WBIR
WBIJ
WBML
WBNS
WBNX
WBNY
WBOC
WBOW
WBRB
WBRC
WBRE
WBRK
WBRY
WBRW
WBT .
WBTA
WBTH
WBTM
WBZ .
WBZA
WCAD
WCAE
WCAL
WCAM
WCAO
WCAP
WCAR
WCAT
WCAU
WCAX
WCAZ
WCBA
tVCBD
WCBI
VVCBM
WCBS
WCBT
WCCO
WCED
WCFL
WCHS
WCHV
WCKY
WCLE
WCLO
WCLS
WCMI
WCNC
WCNW
WCOA
WCOC
WOOL
WCOP
wcos
wcou
wcov
WCPO
WCRW
wese
WCSH
WDAE
1240
1430
1240
780
1330
1230
1440
930
1230
1470
1400
1240
1230
1240
1460
1380
1400
1490
1230
1240
960
1340
1340
1590
1340
1110
1490
1400
1400
1030
1030
1250
1250
770
1310
600
1310
1130
1230
1210
1230
1080
1470
1110
1400
1400
1450
1230
830
1230
1000
580
1450
1530
610
1230
1340
1340
1400
1600
1370
910
1230
1150
1400
1240
1240
1230
1240
1390
970
1250
250
54<
500
48'
250
58<
50000
40,'
1000
48'
250
521
1000 d., 500 n.
44!
5000
481
250
344
5000
50"
250
591
250
56C
250
394
250
39E
5000 d., 1000 n.
51£
5000
48S
250
48C
250
440
250
411
250
480
5000
343
250
549
250
447
5000
376
250
597
50000
506
250
483
250
597
250
583
50000
441
1000
441
500
487
5000
545
5000
461
500
479
1000 d., 500 n.
438
500
478
1000 d
455
250
557
50000
541
250
582
250
401
1000
535
5000
403
250
463
250
438
250
412
250
510
50000
459
250
536
10000
403
5000
595
250
583
50000
516
500
517
250
599
250
410
250
427
250
506
500
484
1000 d., 500 n.
387
1000
465
250
519
500
443
250
552
250
435
250
345
250
516
250
403
1000
552
5000
437
5000
389
Call
Letter
City
Kansas City, Mo
Danville, 111
West Point, Ga
Philadelphia, Pa
Fargo, N. Dak
Escanaba, Mich
Roanoke, Va
Orlando, Fla
Chattanooga, Tenn
Wilmington, Delaware
Waterbnry, Vt
Minneapolis, Minn
Panama City, Fla
Marquette, Mich
Durham, N. C
Chattanooga, Tenn
Hartford, Conn
Superior, Wise
New Orleans, L.a
Champaign, 111
Tuscola, 111
New York, N. Y
Providence, R. I
Eau Claire, Wise
I) uluth, Minn
Harrisburg, 111
Buffalo, N. Y
Chicago, 111.
Rocky Mount, N. C
Boston, Mass
Reading, Pa
New Haven, Conn
Battle Creek, Mich
Milwaukee, Wise
Chicago, 111
Elmira, N. Y
Evansville, Ind
Erie, Pa
Easton, Pa
Salem, Mass
New York, N. Y
St. Louis, Mo
Royal Oak, Mich ,
Dallas, Tex
South Bend, Ind
White Plains, N. Y
Greenville, S. C
Altoona, Pa
Syracuse, N. Y
Indianapolis, Ind.
Baltimore, Md
Pawtucket, R. I
Flint, Mich
Manchester, N. H
Sumter, S. C
Philadelphia, Pa
Wisconsin Rapids, Wise
Tampa, Fla
Frederick, Md
Youngstown, Ohio
Fayetteville, N. C
Hattiesburg, Miss
St. Augustine, Fla
Atlantic City, N. J
Kinston, N. C
Fort Lauderdale, Fla
Fort Myers, Fla ,
Fredericksburg, Va
Augusta, Ga
Lancaster, Pa
Portland, Me
Cleveland, Ohio
329
Frequency
in Kilocycles
Power
in Watts
See
Page
610
5000
467
1490
250
409
1340
250
398
1400
250
541
970
5000
512
1490
250
453
960
5000
587
580
5000
386
1400
250
559
1150
5000
378
550
1000
582
1130
5000 d.,1000 n.
459
1230
250
387
1340
250
455
1490
250
506
1310
5000
559
1360
5000
375
1230
250
603
1280
5000
433
1400
250
401
1050
1000
412
660
50000
489
790
5000
550
1070
5000 d., 1000 n.
598
1320
5000
457
1240
250
410
1340
250
486
1240
250
403
1450
250
510
590
5000
441
850
1000
547
960
1000
376
1400
250
449
1340
250
600
890
50000
405
1230
250
487
1400
250
413
1490
250
536
1400
250
536
1230
250
448
1330
1000
491
770
1000
469
1340
250
456
820
50000
568
1230
250
417
1240
250
504
1330
5000
553
1340
250
535
1390
5000
503
1260
5000
415
1300
5000
438
1420
1000
550
910
1000
453
1370
5000
477
1340
250
555
560
1000
541
1340
250
603
970
5000 d., 1000 n.
390
930
500
439
1450
250
524
1370
250
507
1400
250
464
1240
250
387
1450
250
478
1230
250
509
1400
250
381
1240
250
381
1290
250
583
1240
250
393
1490
250
538
560
5000
437
1480
5000 d., 1000 n.
518
Call
Letter
City
Athens, Ga
Freeport, N. Y
E vansville, Ind ,
Scranton, Pa
Goldsboro, N. C
Gulfport, Miss
Chicago, 111
Gainesville, Ga
Newport News, Va
Galesburg, 111
Charleston, W. Va
Fort Wayne, Ind
Chicago, 111
Gastonla, N. C
Newburgh, N. Y
Valdosta, Ga
Albany, Ga
Buffalo, N. Y
Grand Rapids, Mich
New Albany, Ind
Grenada, Miss
Atlanta, Ga
Greenville, N. C
Wilson, N. C
Schenectady, N. Y
Madison, Wise
Greenfield. Mass
Saginaw, Mich
Rochester, N. Y
^Louisville, Ky
Philadelphia, Pa
Troy, N. Y
Kansas City, Mo
Selma, Ala
Canton, Ohio
Rock Island, 111 ,
Newark, N. J
Sheboygan, Wise
Memphis, Tenn.
Anderson, Ind. .
Appleton, Wise. ,
Ithaca, N. Y
Calumet, Mich
Boston, Mass
Olean, N. Y
Portsmouth, N. H
Rochester, N. Y
Cicero, 111
Dayton, Ohio
Hammond, Ind
Bluefield, W. Va
Zanesville, Ohio
Greensburg, Pa
Cleveland, Ohio
Columbus, Ohio
Hickory, N. C
Virginia, Minn
Niagara Falls, N. Y
Harlan, Ky ,
Port Huron, Mich
Anniston. Ala
New York, N. Y
Des Moines, la
Jersey City, N. J
Hopkinsville, Ky
Harrisburg, Pa
Cookeville, Tenn
Holyoke, Mass
Madison, Wise
Indianapolis, Ind
Glenside, Pa
Jackson, Mich
330
Frequency
in Kilocycles
Power
in Watts
See
Page
WGAU
WGBB
WGBF
WGBI
WGBR
WGCM
WGES
WGGA
WGH
WGIL
WGKV
WGL .
WON .
WGNC
WGNY
WGOV
WGPC
WGR
WGRB
WGRC
WGRM
WGST
WGTC
WGTM
WGY .
WHA .
WHAI
WHAI
WHAM
WHAS
WHAT
WHAZ
WHB .
WHBB
WHBC
WHBF
WHBI
WHBL
WHBQ
WHBU
WHBY
WHCU
WHDF
WHDH
WHDI
WHEB
WHEC
WHFC
WHIO
WHIP
WHIS
WHIZ
WHJB
WHK .
WHKC
WHKY
WHIiB
WHLD
WHLN
WHLS
WHMA
WHN .
WHO .
WHOM
WHOP
WHP .
WHTJB
WHYN
WIBA
WIBC
WIBG
WIBM
1340
250
391
1240
250
487
1280
5000 d
, 1000 n.
413
910
1000 d.
, 500 n.
548
1400
250
507
1240
250
464
1390
1000 d.
, Sun. 500 n
. 405
1240
250
395
1340
250
584
1400
250
409
1490
250
595
1450
250
414
720
50000
405
1450
250
507
1250
250
488
1450
250
397
1450
250
391
550
5000 d.
, 1000 n.
486
1230
250
453
1400
250
416
1240
250
463
920
5000 d.
, 1000 n.
393
1490
250
508
1340
250
510
810
50000
500
970
5000
599
1240
250
445
980
500
456
1180
50000
499
840
50000
431
1340
250
543
1330
1000
503
880
1000
468
1490
250
346
1230
250
516
1270
5000
411
1280
2500 d.
1000 n.
480
1330
1000 d.
500 n.
602
1400
250
561
1240
250
413
1230
250
598
870
1000
488
1400
250
451
850
1000
441
1450
250
497
750
1000
478
1460
1000 d.
500 n.
499
1450
250
408
1290
5000
520
1520
5000
414
1440
1000 d.
500 n.
594
1240
250
524
.620
250
507
1420
5000
518
640
500
519
1400
250
508
1400
250
462
1290
1000
497
1450
250
427
1450
250
456
1450
250
343
1050
5000 d.,
1000 n.
491
1040
50000
419
1480
1000 d.,
500 n.
479
1230
250
429
1460
5000 d.,
1000 n.
537
1400
250
559
1400
250
445
1310
5000
600
1070
5000 d.
, 1000 n.
415
990
1000
537
1450
250
454
Call
Letter
City
Poynette, Wise
Topeka, Rang
Utioa, N. Y
Ashtabula, Ohio
Bridgeport, Conn
Medford, Wise
St. Louis, Mo
Urbana, III
Wilmington, Del
Gary, Ind
Dayton, Ohio
Louisville, Ky ,
New York, N. Y
Washington, D. C
Miami, Fla
Philadelphia, Pa
Indianapolis, Ind
Columbia, S. C
Asheville, N. C
Indianapolis, Ind
Milwaukee, Wise
Baltimore, Md
Springfield, Ohio
Johnstown, Pa
Norfolk, Nebr
Providence, R. I
Pittsburgh, Pa
Jacksonville, Fla
Bloomington, 111
Detroit, Mich
Baton Bouge, La
New Orleans, La
Gadsden, Ala
Jackson, Miss
Hagerstown, Md
Johnson City, Tenn ,
Opelika, Ala
Jacksonville, Fla
Lansing, Mich.
Chicago, 111
Beckley, W. Va
Rice Lake, Wise
Ironwood, Mich
West Palm Beach, Fla
Hammond, Ind
Herrin, 111
Greenville, Miss
Detroit, Mich
Tuscaloosa, Ala
Washington, D. C
Jamestown, N. Y
Akron, Ohio
New York, N. Y
San Juan, Puerto Rico
Fast Lansing, Mich
Miami Beach, Fla
Dubuque, la
La Crosse, Wise
Youngstown, Ohio
Harrisburg, Pa.
Richmond, Ind
Buffalo, N. Y
Muskegon, Mich
Griffin, Ga
Tampa, Fla
Poughkeepsie, N. Y
Kokomo, Ind
Keene, N. H
Kingston, N. Y
Sunbury, Pa
New Kensington, Pa
Kingsport, Tenn
Cincinnati, Ohio
331
Frequency
n Kilocycles
Power
in Watts
See
Page
WILM
WIND
WING
WINN
WINS
WINX
WIOD-WMBF
WIP .
WIRE
WIS .
WISE
WISH
WISN
WITH
WIZE
WJAC
WJAG
WJAR
WJAS
WJAX
WJBC
WJBK
WJBO
WJBW
WJBY
WJDX
WJEJ
WJHL
WJHO
WJHP
WJIM
WJJD
WJLS
WJMC
WJMS
WJNO
WJOB
WJPF
WJPR
WJF .
WJRD
WJSV
WJTN
WJW .
WJZ .
WKAQ
WKAR
WKAT
WEBB
WKBH
WKBN
WKBO
WKBV
WKBW
WKBZ
WKEU
WKGA
WKIP
WKMO
WKNE
WKNY
WKOK
WKPA
WKPT
WKRC
1240
250
602
580
5000
425
1230
250
504
970
1000
515
600
1000 d., 500 n.
373
1490
250
600
1230
250
469
580
5000
412
1450
250
377
560
5000
414
1410
5000
520
1240
250
429
1000
1000
491
1340
250 & 50-amp.
378
610
5000
383
610
5000
543
1430
5000
415
560
5000
553
1400
250
505
1310
5000 d., 1000 n.
416
1150
5000
601
1230
250
439
1340
250
523
1400
250
538
780
1000
474
920
5000
551
1320
5000
545
930
5000 d., 1000 n.
381
1230
250
401
1490
250
451
1150
5000
432
1230
250
433
1240
250
344
1300
5000 d., 1000 n.
464
1240
250
440
910
1000
560
1400
250
346
1240
250
455
1160
20000
407
1240
250
594
1240
250
602
1450
250
454
1230
250
390
1230
250
415
1340
250
410
1340
250
463
760
50OOO
451
1230
250
346
1500
50000
378
1240
250
488
1240
250
515
770
50000
493
620
5000
607
870
5000
453
1360
1000
385
1490
250
420
1410
5000
599
570
1000 d., 500 n.
524
1230
250
537
1490
250
417
1520
50000
487
1490
250
455
1450
250
395
970
5000 d.,1000 n.
390
1450
250
499
1400
250
416
1290
5000
477
1490
250
488
1240
250
.548
1150
250
539
1400
250
560
550
5000 d., 1000 n.
517
Call
Letter City
WKRO . . . Cairo, 111
WKST . . . New Castle, Pa
WKWK . . . Wheeling, W. Va,....
WKY . . . Oklahoma City, Okla
WKZO . . . Kalamazoo, Mich
WLAC . . . Nashville, Tenn
WLAG . . . La Grange, Ga
WLAK . . . Lakeland, Fla
WLAP . . . Lexington, Ky
WLA V . . . Grand Rapids, Mich
WIiAW . . . Lawrence, Mass
WLB .... Minneapolis, Minn
WLBC . . . Muncie, Ind
WLBJ . . . Bowling Green, Ky
WLBL . . . Stevens Point, Wise
WLBZ .... Bangor, Me
WLEU . . . Erie, Pa
WLLH . . . Lowell, Mass
WLNH . . . Laconia, N. H
WLOF . . . Orlando, Fla
WLOG . . . Logan, W. Va
WLOK . . . Lima, Ohio
WLOL . . . Minneapolis, Minn
WLPM . . . Suffolk, Va
WLS .... Chicago, 111
WLTH . . . Brooklyn, N. Y
WLVA . . . Lynchburg, Va
WLW . . . Cincinnati, Ohio
WMAL . . . Washington. D. C
WMAM . . . Marinette, Wise
WMAN . . . Mansfield, Ohio
WMAQ . . . Chicago, 111
WMAS . . . Springfield, Mass
WMAW . . . Worcester, Mass
WMAZ . . . Macon, Ga
WMBC . . . Detroit, Mich
WMBD . . . Peoria, 111
WMBF-WIOD Miami, Fla. (See WIOD, Page 346)
WMBG . . . Richmond, Va
WMBH . . . Joplin, Mo
WMBI . . . Chicago, 111
WMBO . . . Auburn, N. Y
WMBR . . . Jacksonville, Fla
WMBS . . . Uniontown, Pa
WMC .... Memphis, Tenn
WMCA . . . New York, N. Y
WMDF . . . Greenwood, S. C
WMEX . . . Boston, Mass
WMFD . . . Wilmington, N. C
WMFF . . . Plattsburg, N. Y
WMFG . . . Hibbing, Minn
WMFJ . . . Daytona Beach, Fla
WMFR . . . High Point, N. C
WMGA . . . Moultrie, Ga
WMIN ... St. Paul, Minn
WMJM . . . Cordele, Ga
WMMN . . . Fairmont, W. Va
WMOB . . . Mobile, Ala
WMOG . . . Brunswick, Ga
WMPC . . . Lapeer, Mich.
WMPS . . . Memphis, Tenn
WMRC . . . Greenville, S. C
WMRN . . . Marion, Ohio
WMRO . . . Aurora, 111
WMSD . . . Muscle Shoals City, Ala
WMSL . . . Decatur, Ala
WMT .... Cedar Rapids, la
WMUR . . . Manchester, N. H
WMV A . . . Martinsville, Va
WMWH . . Augusta, Ga
WNAB . . . Bridgeport, Conn
WNAC . . . Boston, Mass
WNAD . . . Norman, Okla
332
Frequency
Power
Set
in Kilocycles
in Watts
Page
1490
250
401
1280
1000
538
1400
250
597
930
5000
528
590
1000
454
1510
50000
563
1240
250
395
1340
250
383
1450
250
429
1340
250
453
680
5000
446
770
5000
459
1340
250
416
1340
250
427
930
5000
603
620
1000 d„ 500 n.
435
1450
250
536
1400
250
446
1340
250
477
1230
250
386
1230
250
596
1240
250
521
1330
1000
459
1450
250
587
890
50000
407
1430
500
493
1230
250
584
700
50000
517
630
5000
378
570
250
600
1400
250
521
670
50000
407
1450
250
448
1230
250
448
940
5000
396
1400
250
451
1470
5000 d., 1000 n.
410
1380
5000 d.,1000 n.
585
1450
250
466
1110
5000
408
1110
5000
408
1340
250
483
1400
250
383
590
1000
549
790
5000 d., 1000 n.
561
570
5000 d., 1000 n.
493
1450
250
555
1510
5000
443
1400
250
510
1340
250
499
1240
250
458
1450
250
380
1230
250
508
1400
250
396
1400
250
462
1490
250
394
920
5000
595
1230
250
345
1490
250
394
1230
250
455
1460
1000 d., 500 n.
561
1450
250
553
1490
250
521
1280
250
400
1450
250
346
1400
250
344
600
5000
418
610
5000 d., 1000 n.
477
1450
250
584
1450
250
393
1450
250
373
1260
5000
443
690
1000
527
Call
Letter
City
Frequency
in Kilocycles
Power
in Watts
See
Page
WNAX
IV NBC
WNBF
WNBH
WNBZ
WNEL
WNEW
WNLC
WNOE
WNOX
WNYC
WOAI
woe .
WOCB
WOI .
WOKO
WOL .
WOLF
WOLS
WOMI
WOMT
WOOD
WOPI .
WOR .
WORC
WORD
WORK
WOEL
wosu
wov .
wow
wowo
WPAB
WPAD
WPAR
WPAT
WPAX
WPAY
WPEN
WPER
WPIC
WPID
WPRA
WPRO
WPRP
WPTF
WQAM
WQAN
WQBC
WQDM
WQXR
WEAK
WEAL
WRAW
WEBL
WRC .
WRDO
WRDW
WREC
WREN
WRGA
WRJN
WRLC
WRNL
WROK
WROIi
WRR .
WRUF
WRVA
WSAI
WSAJ
Yankton, S. D
New Britain, Conn
Binghamton, N. Y
New Bedford, Mass
Sara n ac Lake, N. Y
San Juan, Puerto Rico
New York, N. Y
New London, Conn
New Orleans, La
Knoxville, Tenn
New York, N. Y
San Antonio, Tex
Davenport, la
Hyannis, Mass
Ames, la
Albany, N. Y
Washington, D. C
Syracuse, N. Y
Florence, S. C
Owensboro, Ky
Manitowoc, Wise
Grand Rapids, Mich ,
Bristol, Tenn
New York, N. Y
Worcester, Mass
Spartanburg:, S. C
York, Pa
Boston, Mass
Columbus, Ohio
New York, N. Y
Omaha, Nebr
Fort Wayne, Ind
Ponce, Puerto Rico
Paducah, Ky
Parkersburg, W. Va
Paterson, N. J
Thomasville, Ga
Portsmouth, Ohio
Philadelphia, Pa
DeLand, Fla
Sharon, Pa
Petersburg, Va
Mayaguez, Puerto Rico
Providence, R. I
Ponce, Puerto Rico
Raleigh, N. C
Miami, Fla
Scranton, Pa
Vicksburg, Miss
St. Albans, Vt
New York, N. Y
Williamsport, Pa
Raleigh, N. C
Reading, Pa
Columbus, Ga
Washington, D. C
Augusta, Me
Augusta, Ga
Memphis, Tenn
Lawrence, Kans
Rome, Ga
Racine, Wise
Toccoa, Ga
Richmond, Va
Rookford, 111
Knoxville, Tenn
Dallas, Tex
Gainesville, Fla
Richmond, Va
Cincinnati, Ohio
Grove City, Pa
333
570
5000
558
1410
5000 d., 1000 n.
375
1490
250
484
1340
250
447
1320
100
500
1320
5000
607
1280
5000
493
1490
250
376
1450
250
433
990
5000 d., 1000 n.
560
830
1000
495
1200
50000
476
1450
250
418
1240
250
445
640
5000
418
1460
1000 d., 500 n.
483
1260
1000
379
1490
250
501
1230
250
553
1490
250
431
1240
250
600
1300
5000
454
1490
250
558
710
50000
495
1310
1000
448
1400
250
555
1350
1000
550
950
1000
445
570
1000
519
1130
10000
497
590
5000
475
1190
50000
414
1370
1000
607
1450
250
431
1450
250
596
930
1000
480
1240
250
397
1400
250
521
950
5000
543
1340
250
380
790
1000
548
1240
250
585
790
2500 d., 1000 n.
607
630
5000
551
1520
5000 d., 1000 n.
607
680
50000
509
560
1000
385
910
1000 d., 500 n.
548
1390
1000
465
1420
1000
582
1600
10000
495
1400
250
549
1240
250
509
1340
250
547
1230
250
394
980
5000
380
1400
250
434
1490
250
394
600
5000
563
1250
5000 d., 1000 n.
425
1490
250
396
1400
250
602
1450
250
397
910
1000
586
1440
1000 d., 500 n.
411
620
1000 d., 500 n.
561
1310
5000
569
850
5000
381
1140
50000
586
1360
5000
517
1340
250 ...
537
Call
Letter
City
Saginaw, Mich
Allentown, Pa
Fall River, Mass.
Wausau, Wise
Savannah, Ga
Rochester, N. Y
Huntington, W. Va
Atlanta, Ga
Chicago, 111
South Bend, Ind
Montgomery, Ala
Birmingham, Ala
Nashville, Tenn
Winston-Salem, N. C
McComb, Miss
Ogdensburg, N. Y
Jackson, Miss
Roanoke, Va ,
Nashville, Tenn
New Orleans, L«a
Bridgeton, N. J
Charlotte, N. C
Sault Ste. Marie, Mich
Decatur, 111
Spartanburg, S. C
Sarasota, Fla
Toledo, Ohio
Springfield, Mass
Salisbury, N. C
Steubenville, Ohio ,
Iowa City, la
St. Petersburg, Fla
Harrisonburg, Va
Buffalo, N. Y
Rutland, Vt
Syracuse, N. Y
Quincy, 111
Worcester, Mass
Tallahassee, Fla
Cleveland, Ohio
Green Bay, Wise
Norfolk, Va
College Station, Tex
Springfield, 111
Cumberland, Md
Traverse City, Mich
Minneapolis, Minn
Philadelphia, Pa
Hartford, Conn
Hartford, Conn ,
Jackson, Tenn
Charleston, S. C
Ocala, Fla
Milwaukee, Wise ,
East St. Louis, 111
Trenton, N. J
Savannah, Ga
Toledo, Ohio
Elkhart, Ind
Troy, N. Y
St. Petersburg, Fla
Brooklyn, N. Y
Washington, D. C
Detroit, Mich
New Orleans, L.a
Asheville, N. C
Watertown, N. Y
Woodside, N. Y
Pittsburgh, Pa
Wheeling, W. Va
Detroit, Mich
334
Frequency
in Kilocycles
Power
in Watts
See
Page
1230
250
456
1470
1000
535
1480
1000
445
1400
250
603
1340
250
396
1240
250
500
930
1000
596
750
50000
393
1240
250
408
960
500
417
1440
1000 d., 500 n.
345
1340
250
343
1240
250
563
600
1000
511
1230
250
465
1400
250
497
1450
250
464
1490
250
587
650
50000
563
1350
5000
433
1240
250
479
1240
250
506
1230
250
456
1340
250
409
950
1000
555
1450
250
389
1370
5000
524
1270
500
448
1490
250
510
1340
250
523
910
5000 d., 1000 n.
420
620
5000
389
550
1000
584
1400
250
487
1490
250
582
570
1000
503
930
1000
410
580
5000 d., 1000 n.
449
1340
250
389
1100
50000
518
1360
5000
599
790
5000
585
1150
1000
567
1240
250
412
820
250
439
1400
250
456
1280
5000 d., 1000 n.
461
1340
250
543
1230
250
375
1080
50000
375
1390
1000
559
1250
1000
552
1490
250
385
620
5000
601
1490
250
409
1310
500
480
1290
5000 d., 1000 n.
397
1230
250
523
1340
250
413
980
1000
503
1380
1000 d., 500 n.
387
1430
500
485
1400
250
380
950
5000
452
870
50000
434
570
1000
505
1300
500
504
1600
500
505
1490
250
547
1170
50000
597
1270
5000
452
STATIONS BY CITIES
• MAJOR NETWORK AFFILIATIONS •
Key to Network Abbreviations: C — Columbia Broadcasting System; M — Mutual Broad-
casting System; NB — National Broadcasting Co. Blue Network; NR — National Broadcasting
Co. Red Network.
City and Call
State Letters
Aberdeen, S. D KABR
Aberdeen, Wash KXRO
Abilene, Texas KRBC
Ada, Okla KADA
Akron, Ohio (Tallmadge) . . WADC
WAKR
WJW
Alamosa, Colo KGIW
Albany, Ga WALB
WGPC
Albany, N. Y WABY
WOKO
Albany, Oregon KWIL
Albert Lea, Minn KATE
Albuquerque, N. M KGGM
KOB
Alexandria, La KALB
Allentown, Pa WCB A
WSAN
Altoona, Pa WFBG
Amarillo, Texas KFDA
KGNC
Ames, Iowa WOI
Anchorage, Alaska KFQD
Anderson, Ind WHBU
Anderson, S. C WAIM
Anniston, Ala WHMA
Appleton, Wise WHBY
Ardmore, Okla KVSO
Asbury Park, N. J WCAP
Asheville, N. C WISE
WWNC
Ashland, Ky WCMI
Ashland, Wise WATW
Ashtabula, Ohio WICA
Astoria, Ore K AST
Atchison, Kans KVAK
Athens, Ga , WGAU
Atlanta, Ga. WAGA
WATL
WGST
WSB
Atlantic City, N. J. WBAB
WFPG
Auburn, N. Y WMBO
Augusta, Ga. .: WGAC
WMWH
WRDW
Major
City and
Call
Major
Network
State
Letters
Network
M
Augusta, Me
....WRDO
NB-NR-M
M
Aurora, 111
. ...WMRO
M
Austin, Texas
....KNOW
M
M-NB
KTBC
C
Baker, Ore
KBKR
NB
Bakersfield, Calif. . . .
KERN
NB
M
KPMC
M
Baltimore, Md
WBAL
NB-M
WCAO
C
WCBM
M
NB-M
WFBR
NR
C
WITH
M
Bangor, Me
WABI
C
M
WLBZ
NB-NR-M
C
Batavia, N. Y ,
WBTA
NB-NR
Baton Rouge, La
WJBO
NB
Battle Creek, Mich. . .
WELL
NB
Bay City, Mich
....WBCM
NB
NB-NR
Beaumont, Tex ,
KFDM
NB
NR
KRIC
M
Beckley, W. Va
WJLS
NR
Bellingham, Wash. . . .
KVOS
M
Bend, Ore
KBND
Berkeley, Calif
KRE
... . __
Big Spring, Tex
KBST
M
C
Billings, Mont
KGHL
NB-NR
Binghamton, N. Y.
....WNBF
C-M
c ,.:
Birmingham, Ala
WAPI
C
NB
WBRC
NR
. . .....
WSGN
NB-M
NR
Bismarck, N. D
KFYR
NB-NR '
C
Bloomington, 111
WJBC
M
Bluefield, W. Va
WHIS
NB
Blytheville, Ark.
KLCN
Boise, Ida. ..........
KIDO
NB-NR
Boone, Iowa
KFGQ
Boston, Mass
WAAB
M
WBZ
NB
NB ~
WBZA
NB
M
WCOP
C
WEEI
C
NR
WHDH
C
■"*■"
WMEX
WNAC
WORL
NR
NB
Bowling Green, Ky
....WLBJ
Bozeman, Mont
. ...KRBM
NB-NR
c
Brady, Texas
KNEL
■335
City and
Call
Major
State
Letters
Network
Bridgeport, Conn
...WICC
WNAB
NB-M
Bridgeton, N. J
. ..WSNJ
Bristol, Tenn
..WOPI
NR
Brookings, S. D
..KFDY
Brooklyn, N. Y
..WARD
WBBC
WBBR
WCNW
WVFW
Brownsville, Texas
...KGFI
Brownwood, Texas
..KBWD
Brunswick, Ga
.WMOG
Buffalo, N. Y
..WBEN
WBNY
NR
WEBR
NB
WGR
C-M
WKBW
C-M
WSVS
Burlington, Vt
..WCAX
C
Butte, Mont
...KGIR
NB-NR
Cairo, 111
..WKRO
Calumet, Mich
..WHDF
Camden, N. J
. .WCAM
. .WCAD
Canton, Ohio
. .WHBC
M
Cape Girardeau, Mo
. ..KFVS
Carlsbad, N. M
..KLAH
Carthage, 111
..WCAZ
Casper, Wyoming
..KDFN
Cedar City, Utah
...KSUB
Cedar Rapids, Iowa
...WMT
M-C
Centralia-Chehalis, Wash.
. ..KELA
M
Champaign, 111
.WDWS
Charleston, S. C
..WCSC
C
WTMA
NR
Charleston, W. Va
..WCHS
C
WGKV
NR-NB
Charlotte, N. C
. ...WBT
C
WSOC
NR-M
Charlottesville, Va
..WCHV
Chattanooga, Tenn
..WAPO
NB-NR
WDEF
M
WDOD
C
Cheyenne, Wyo
..KFBC
NB
KYAN
M
Chicago, III
..WAAF
WBBM
C
WCBD
WCFL
NR
WCRW
WEDC
WENR
NB
WGES
WGN
M
WJJD
WLS
NR
WMAQ
NB
WMBI
WSBC
Chico. Calif
..KHSL
M
Cicero, 111
. .WHFC
Cincinnati, Ohio
..WCKY
WCPO
C
City and Call
State Letters
WKRC
WLW
WSAI
Clarksburg, W. Va WBLK
Clayton, Mo KFUO
Cleveland, Ohio WCLE
WGAR
WHK
WTAM
Clovis, N. M K1CA
Coffey ville, Kans KGGF
College Station, Tex WTAW
Colorado Springs, Colo KVOR
Columbia, Mo KFRU
Columbia, S. C. WCOS
WIS
Columbus, Ga WRBL
Columbus, Miss WCBI
Columbus, Ohio WBNS
WCOL
WHKC
WOSU
Cookeville, Tenn WHUB
Cordele, Ga WMJM
Corpus Christi, Tex KEYS
KRIS
Corsicana, Texas KAND
Corvallis, Ore KOAC
Cumberland, Md WTBO
Dallas, Tex KRLD
WFAA
WRR
The Dalles, Ore KODL
Dalton, Ga WBLJ
Danville, 111. WD AN
Danville, Va WBTM
Davenport, Iowa WOC
Dayton, Ohio WHIO
WING
Daytona Beach, Fla WMFJ
Decatur, Ala WMSL
Decatur, 111 WSOY
Decorah, Iowa KWLC
De Land, Fla WPER
Denton, Tex KDNT
Denver, Colo. KFEL
KLZ
KMYR
KOA
KPOF
KVOD
Des Moines, Iowa KRNT
KSO
WHO
Detroit, Mich WJBK
WJR
WMBC
WWJ
WXYZ
Devils Lake, N, D KDLR
Dodge City, Kans KGNO
Dotham, Ala. WAGF
Dublin, Texas KFPL
Du Bois, Pa WCED
Major
Network
M
NB-NR
NB
NR-NB
M
C
NB-M
NR
M
C
NB
NB
NR
C
C
NB-NR
M
NB-NR-M
C
NR
M
M
NB
C
NR-NB
NB
M
M
C
NR
NB
C
NB-M
NR
NR
NB
M
336
City and Call
State Letters
Dubuque, la KDTH
WKBB
Duluth, Mmn KDAL
WEBC
Durango, Colo KIUP
Durham, N. C WDNC
East Lansing, Mich WKAR
East St. Louis, 111 WTMV
Easton, Pa WEST
Eau Claire, Wis WEAU
El Centro, Calif KXO
El Dorado, Ark KELD
Elizabeth City, N. C WCNC
Elk City, Okla KASA
Elkhart, Ind WTRC
Elmira, N. Y WENY
El Paso, Tex KROD
KTSM
Emporia, Kans KTSW
Enid, Okla KCRC
Erie, Pa WERC
WLEU
Escanaba, Mich WDBC
Eugene, Ore KORE
Eureka, Calif KIEM
Evansville, Ind WEOA
WGBF
Everett, Wash KRKO
Fairbanks, Alaska KFAR
Fairmont, W. Va WMMN
Fall River, Mass WS AR
Fargo, N. D WDAY
Fayetteville, N. C WFNC
Fergus Falls, Minn KGDE
Flint, Mich WFDF
Florence, S. C WOLS
Fond du Lac, Wis KFIZ
Fort Dodge, la KVFD
Fort Lauderdale, Fla WFTL
Fort Myers, Fla WFTM
Fort Smith, Ark KFPW
Fort Wayne, Ind WGL
WOWO
Fort Worth, Tex KFJZ
KGKO
WBAP
Frederick, Md WFMD
Fredericksburg, Va WFVA
Fremont, Mont KORN
Freeport, N. Y WGBB
Fresno, Calif KARM
KMJ
Gadsden, Ala WJBY
Gainesville, Fla WRUF
Gainesville, Ga WGGA
Galesburg, 111 WGIL
Gallup, N. M KAWM
Galveston, Texas KLUF
Garden City, Kans KIUL
Gary, Ind WIND
Gastonia, N. C WGNC
Glendale, Calif KI EV
Glenside, Pa WIBG
Globe, Ariz KWJB
Goldsboro, N. C WGBR
Grand Forks, N. D KFJM
Grand Island, Nebr KMMJ
Grand Junction, Colo KFX J
Grand Rapids, Mich WASH
WGRB
WLAV
WOOD
Grants Pass, Ore KUIN
Great Bend, Kans KVGB
Great Falls, Mont KFBB
Greeley, Colo KFKA
Green Bay, Wise WTAQ
Greenfield, Mass WHAI
Major
Network
NB
C
NB-NR
M
NB-NR
M
M
C
NB-NR
M
M-NB
NB
M
M
C
NB-NR
M
C
M
NB-NR
NB
NR
M
NB-NR
NB
M
NB
NR
C
NR
M
C
NB
M
NB-NR
M
C
M
C
M
City and Call
State Letters
Greensboro, N. C WBIG
Greensburg, Pa WH JB
Greenville, Miss WJPR
Greenville. N. C WGTC
Greenwood, Miss WGRM
Greenville, S. C WFBC
WMRC
Griffin, Ga WKEU
Grove City, Pa WSAJ
Gulfport, Miss WGCM
Hagerstown, Md WJEJ
Hammond, Ind WHIP
WJOB
Harlan, Ky WHLN
Harrisburg, 111 WEBQ
Harrisburg, Pa WHP
WKBO
Harrisonburg, Va WSVA
Hartford, Conn WDRC
WTHT
WTIC
Hastings, Nebr KHAS
Hattiesburg, Miss WFOR
Hazleton, Pa WAZL
Helena, Mont KPFA
Herrin, 111 WJPF
Hibbing, Minn WMFG
Hickory, N. C WHKY
High Point, N. C WMFR
Hilo, Hawaii KHBC
Hobbs, N. M KWEW
Holyoke, Mass WHYN
Honolulu, Hawaii KGMB
KGU
Hopkinsville, Ky WHOP
Hot Springs, Ark KTHS
KWFC
Houston, Texas KPRC
KTRH
KXYZ
Huntington, W. Va WSAZ
Huntsville, Ala WBHP
Huntsville, Tex KSAM
Hutchinson, Kans KWBG
Hyannis, Mass WOCB
Idaho Falls, Ida KID
Indianapolis, Ind WFBM
WIBC
WIRE
WISH
Iowa City, Iowa WSUI
Ironwood. Mich WJMS
Ithaca, N. Y WHCU
Jackson, Mich WIBM
Jackson, Miss WJDX
WSLI
Tackson, Tenn WTTS
Jacksonville, Fla WJAX
WJHP
WMBR
Jamestown, N. Y WJTN
Jamestown, N. D KRMC
Janesville, Wise WCLO
Jefferson City, Mo KWOS
Jerome, Ariz KCRJ
Jersey City, N. J WAAT
WHOM
Johnson City, Tenn WJHL
Johnstown, Pa W JAC
Joliet, 111 WCLS
Jonesboro, Ark KBTM
Joplin, Mo WMBH
Juneau, Alaska KINY
Kalamazoo, Mich WKZO
Kalispell, Mont KGEZ
Kansas City, Kans KCKN
Kansas City, Mo KCMO
KITE
KMBC
WDAF
WHB
Kearney, Nebr KGFW
Keene. N. H WKNE
Ketchikan, Alaska KGBU
Kilgore. Texas KOCA
Kingsport, Tenn. WKPT
Major
Network
C
NB
NR
M
M
C
NR-NB-M
C
M
NR
NR
M
NB-NR
C
NB
NB
C-M
C-M
NB-NR
NB
M
NR
C
NB-M
C
NR
C
NB
NR
NB
M
NR
NB
C
NB
M
M
NB
NR
M
C
NR
M
C
M
NR
337
City and Call
State Letters
Kingston, N. Y WKNY
Kinston, N. C WFTC
Klamath Falls, Ore KFJI
Knoxville, Tenn WBIR
WNOX
WROL
Kokomo, Ind WKMO
Laconia, N. H WLNH
LaCrosse, Wise WKBH
Lafayette, La KVOL
LaGrange, Ga WLAG
La Grande, Ore KLBM
Lajunta, Colo KOKO
Lake Charles, La KPLC
Lakeland, Fla WLAK
Lamar, Colo KIDW
Lancaster, Pa WGAL
Lansing, Mich WJIM
Lapeer, Mich WMPC
Laredo, Tex KPAB
Las Vegas, Nev KENO
KFUN
Laurel, Miss WAML
Lawrence, Kans KFKU
WREN
Lawrence, Mass WLAW
Lawton, Okla KSWO
Lewiston, Ida KRLC
Lewiston, Me WCOU
Lexington, Ky WLAP
Lihue, Hawaii KTOH
Lima, Ohio WLOK
Lincoln, Nebr KFAB
KFOR
Little Rock, Ark KARK
KGHI
KLRA
Logan, Utah KVNU
Logan, W. Va WLOG
Long Beach, Calif KFOX
KGER
Longview, Texas KFRO
Longview, Wash KWLK
Los Angeles, Calif KECA
KFAC
KFI
KFSG
KFVD
KFWB
KGFJ
KHJ
KMPC
KMTR
KNX
KRKD
Louisville, Ky WAVE
WHAS
WINN
Lowell, Ariz KSUN
Lowell, Mass WLLH
Lubbock, Texas KFYO
Lufkin, Texas KRBA
Lynchburg, Va WLVA
Macon, Ga WBML
WMAZ
Madison, Wise WHA
WIBA
Manchester, N. H WFEA
WMUR
Mandan, N. D KGCU
Manhattan, Kans KSAC
Manitowoc, Wise WOMT
Mankato, Minn KYSM
Mansfield. Ohio WMAN
Marion, Ohio WMRN
Marquette, Mich WDM J
Marrinette, Wise WMAM
Marshalltown, la KFJB
Marshfield, Ore KOOS
Martinsville, Va WM VA
Marysville, Calif KM YC
Mason City, Iowa KGLO
Mayaguez, P. R WPRA
McComb, Miss WSKB
Medford. Ore KMED
Major
Network
M
M
C
NB-NR
NR
NB-NR-M
NB
NR
NB
C
M
M
NR
C
M
NR
M
C
M
NB
NR
NR
C
NB
M
M
M
M
C
NB-NR
NB-NR-M
M
NR-NB
M
M
C
NB-NR
City and Call
State Letters
Medford, Wise WIGM
Memphis, Tenn WHBQ
WMC
WMPS
WREC
Merced, Calif KYOS
Meridian, Miss WCOC
Miami, Fla WIOD
WQAM
Miami Beach, Fla WKAT
Midland, Texas KRLH
Miles City, Mont KRJF
Milwaukee, Wise WEMP
WISN
WTMJ
Minneapolis, Minn WCCO
WDGY
WLB
WLOL
WTCN
Minot, N. D KLPM
Missoula, Mont KGVO
Mobile, Ala WALA
WMOB
Modesto, Calif KTRB
Monroe, La KMLB
KNOE
Monterey, Calif KDON
Montgomery, Ala WCOV
WSFA
Moorhead, Minn KVOX
Morgantown, W. Va WAJR
Moultrie, Ga WMGA
Muncie, Ind WLBC
Muscle Shoals City, Ala....WMSD
Muskegon, Mich WKBZ
Muskogee, Okla KBIX
Nampa, Ida KFXD
Nashville, Tenn WLAC
WSIX
WSM
New Albany, Ind WGRC
Newark, N. J WHBI
WOR
New Bedford, Mass WNBH
New Britain, Conn WNBC
Newburgh, N. Y WGNY
New Castle, Pa WKST
New Haven, Conn WELI
New Kensington, Pa WKPA
Mew London, Conn WNLC
New Orleans, La WDSU
WJBW
WNOE
WSMB
WWL
Newport News, Va WGH
New York WABC
WBNX
WEAF
WEVD
WHN
WINS
WJZ
WLTH
WMCA
WNEW
WNYC
WOV
WQXR
Niagara Falls, N. Y WHLD
Norfolk, Nebr WJAG
Norfolk, Va WTAR
Norman, Okla WNAD
Northfield, Minn WCAL
North Platte, Neb KGNF
Oakland, Calif KLS
KLX
KROW
Ocala, Fla WTMC
Ogden, Utah KLO
Ogdensburg, N. Y WSLB
Major
Network
NR
NB-M
C
M
C
NR
C
NB
NB
C
NR
C
M
M
NB
M
C
NB-NR
M
M
C
NR-NB
M
M-NB
C
M
NR-NB
M
M
M
NB
M
NB
M
NR
C
M
C
NR
NB
NR
NB
NB-M
338
City and Call
State Letters
Oklahoma City, Okla KOCY
KOMA
KTOK
WKY
Okmulgee, Okla KHBG
Olean, N. Y WHDL
Olympia, Wash KGY
Omaha, Nebr KOIL
KONB
KOWH
WOW
Opelika, Ala WJHO
Orlando, Fla WDBO
WLOF
Ottumwa, Iowa KBIZ
Owensboro, Ky WOMI
Paducah, Ky WPAD
Palestine, Tex KNET
Pampa, Texas KPDN
Panama City, Fla WDLP
Paris, Texas KPLT
Parkersburg, W. Va WPAR
Pasadena, Calif KPPC
Paterson, N. J WPAT
Pawtucket, R. I WFCI
Pecos, Texas KIUN
Pensacola, Fla WCO A
Peoria, 111 WMBD
Petersburg, Va WPID
Philadelphia, Pa KYW
WCAU
WDAS
WFIL
WHAT
WIP
WPEN
WTEL
Phoenix, Ariz KOY
KPHO
KTAR
Pierre, S. D KGFX
Pine Bluff, Ark KOTN
Pittsfield, Mass WBRK
Pittsburg, Kans KOAM
Pittsburgh, Pa KDKA
KQV
WCAE
WJAS
WWSW
Plattsburg, N. Y WMFF
Pocatello, Ida KSEI
Ponca City, Okla WBBZ
Ponce, Puerto Rico WPAB
WPRP
Pontiac, Mich WCAR
Poplar Bluff, Mo KWOC
Port Arthur, Tex KPAC
Port Huron, Mich WHLS
Portland, Me WCSH
WGAN
Portland, Ore KALE
KBPS
KEX
KGW
KOIN
KWJJ
KXL
Portsmouth, N. H WHEB
Portsmouth, Ohio WPAY
Poughkeepsie, N. Y WKIP
Powell, Wyo KPOW
Poynette, Wis WIBU
Prescott, Ariz KYCA
Presque Isle, Me WAGM
Price, Utah KEUB
Providence, R. I WEAN
WJAR
WPRO
Provo, Utah KOVO
Pueblo, Colo KGHF
Pullman, Wash KWSC
Quincy, 111 WTAD
Racine, Wise WRJN
Raleigh, N. C WPTF
WRAL
Major
Network
C
NB-M
NR
NB
M
C-M
NB
NR
C
NB
NB
NB-NR
C
NR
C
NB-M
M
C
NB-NR
M
M
NB-NR
NB
NR-M
C
M
NB
NB-NR
NR
C
M
NB
NR
C
M
NB
M
NB-M
NR
C
M
NB
NR
M
City and Call
State Letters
Rapid City, S. D KOBH
WCAT
Reading, Pa WEEU
WRAW
Red Bank, N. J WBRB
Redding, Calif KVCV
Reno, Nev KOH
Rice Lake, Wise WJMC
Richmond, Ind WKBV
Richmond, Va WBBL
WMBG
WRNL
WRVA
Roanoke, Va WDBJ
WSLS
Roanoke Rapids, N. C WCBT
Rochester, Minn KROC
Rochester, N. Y WHAM
WHEC
WSAY
Rockford, 111 WROK
Rock Island, 111 WHBF
Rock Springs, Wyo KVRS
Rocky Mount, N. C WEED
Rome, Ga WRGA
Roseburg, Ore KRNR
Roswell, N. M KGFL
Royal Oak, Mich WEXL
Rutland. Vt WSYB
Safford, Ariz KGLU
St. Albans, Vt WQDM
St. Augustine, Fla WFOY
St. Cloud, Minn KFAM
St. Joseph, Mo KFEQ
St. Louis, Mo KMOX
KSD
KWK
KXOK
WEW
WIL
St. Paul, Minn KSTP
WMIN
St. Petersburg, Fla WSUN
r~- WTSP
Sacramento, Calif KFBK
KROY
Safford, Ariz KGLU
Saginaw, Mich WHAL
WSAM
Salem, Mass WESX
Salem, Ore KSLM
Salina, Kans KSAL
Salina, N. Y WAGE
Salisbury, Md WBOC
Salisbury, N. C WSTP
Salt Lake City, Utah KDYL
KSL
KUTA
San Angelo, Tex KGKL
San Antonio, Tex KABC
KMAC
KONO
KTSA
WOAI
San Bernardino, Calif KFXM
San Diego, Calif KFMB
KFSD
KGB
San Francisco, Calif KFRC
KGO
KJBS
KPO
KSAN
KSFO
KYA
San Jose, Calif KQW
San Juan, P. R WKAQ
WNEL
San Luis Obispo, Calif KVEC
Santa Ana, Calif KVOE
Santa Barbara, Calif KDB
KTMS
Santa Fe, N. M KVSF
Santa Rosa, Calif KSRO
Saranac Lake, N. Y WNBZ
Major
Network
NR
NR
M
NB
NR
NB
C-M
C
M
NB
NB-NR
NB
C
M
M
M
NB
M
M
NR-NB
C
NB-NR
C
NR
M
NB
NR
NB
NB
C
NB-NR
M
M
M
NR
C
NB
M
M
C
NR
M
NB
M
M
NB
NR
C
M
C
M
M
M
NB
C
339
City and Call
State Letters
Sarasota, Fla WSPB
Sault Ste. Marie, Mich WSOO
Savannah, Ga WSAV
WTOC
Schenectady, N. Y WGY
Scottsbluff, Nebr KGKY
Scranton, Pa WARM
WGBI
WQAN
Seattle, Wash KEVR
KIRO
KJR
KOL
KOMO
KRSC
KTW
KXA
Sedalia, Mo KDRO
Selma, Ala WHBB
Sharon, Pa WPIC
Shawnee, Okla KGFF
Sheboygan, Wise WHBL
Shenandoah, la KFNF
KMA
Sheridan, Wyo KWYO
Sherman, Texas KRRV
Shreveport, La KRMD
KTBS
KWKH
Siloam Springs, Ark KUOA
Sioux City, la KSCJ
KTRI
Sioux Falls, S. D KELO
KSOO
South Bend, Ind WFAM
WSBT
Spartanburg, S. C WORD
WSPA
Spokane, Wash KFIO
KFPY
KGA
KHQ
Springfield, 111 WCBS
WTAX
Springfield, Mass WBZA
WMAS
WSPR
Springfield, Mo KGBX
KWTO
Springfield, Ohio WIZE
Sterling, Colo KGEK
Steubenville, Ohio WSTV
Stevens Pt., Wise WLBL
Stockton, Calif KGDM
KWG
Suffolk, Va WLPM
Sumter, S. C WFIG
Sunbury, Pa WKOK
Superior, Wise WDSM
Sweetwater, Tex KXOX
Syracuse, N. Y WFBL
WOLF
WSYR
Tacoma, Wash KMO
KVI
Tallahassee, Fla WTAL
Tallmadge, Ohio (Akron) . .WADC
Tampa, Fla WDAE
WFLA
WKGA
Temple, Texas KTEM
Terre Haute, Ind WBOW
Texarkana, Tex KCMC
Thomasville, Ga WPAX
Toccoa, Ga WRLC
Toledo, Ohio WSPD
WTOL
Topeka, Kans WIBW
Traverse City, Mich WTCM
Trenton, N. J WTNJ
Troy, N. Y WHAZ
WTRY
Major
Network
NR
C
NR
C
NB
M
NR
M
M-NB
NB
M
NR
C
NB
NR-NB
NB-NR
C
C
C
NB
NR
NB
NB
C
M
NB-NR
NR-NB
M
NB
NB
M
C
C
c
NR
M
NB-NR
M
NR
NB
C
City and Call
State Letters
Tucson, Ariz KTUC
KVOA
Tulsa, Okla KOME
KTUL
KVOO
Tuscaloosa, Ala WJRD
Tuscola, 111 WDZ
Twin Falls, Ida KTFI
Tyler, Texas KGKB
Uniontown, Pa WMBS
Urbana, 111 WILL
Utica, N. Y WIBX
Valdosta, Ga WGOV
Valley City, N. D KOVC
Vancouver, Wash KV AN
Vermilion, S. D KUSD
Vernon, Texas KVWC
Vicksburg, Miss WQBC
Victoria, Texas KVIC
Vincennes, Ind WAOV
Virginia, Minn WHLB
Visalia, Calif KTKC
Waco, Texas WACO
Wallace, Ida KWAL
Walla Walla. Wash KU T
Washington, D. C. . WINX-WJSV
WMAL
WOL
WRC
WWDC
Waterbury, Conn WATR
WBRY
Waterbury, Vt WDEV
Watertown, N. Y WATN
WWNY
Watertown, S. D KWAT
Watsonville. Calif KHUB
Wausau, Wise WSAU
Waycross, Ga WAYX
Welch, W. Va WBRW
Wenatchee, Wash KPQ
Weslaco, Texas KRGV
West Palm Beach, Fla WJNO
West Point, Ga WDAK
West Lafayette. Ind WBAA
Wheeling, W. Va WKWK
WWVA
White Plains, N. Y WFAS
Wichita, Kans KANS
KFBI
KFH
Wichita Falls, Tex KWFT
Wilkes-Barre, Pa WBAX
WBRE
Williamson, W. Va WBTH
Williamsport, Pa WRAK
Willmar, Minn KWLM
Wilmington, Del WD EL
WILM
Wilmington, N. C WMFD
Wilson, N. C WGTM
Winona, Minn KWNO
Winston Salem, N. C WAIR
WSJS
Wisconsin Rapids, Wise. ...WFHR
Wolf Point, Mont KGCX
Woodside, N. Y WWRL
Worcester, Mass WMAW
WORC
WTAG
Yakima, Wash KIT
Yankton. S. Dak WNAX
York, Pa WORK
Youngstown, Ohio WFMJ
WKBN
Yuma, Arizona KYUM
Yuma, Arizona KYUM
Zanesville, Ohio WHIZ
Zarephath, N. J WAWZ
Major
Network
C
NB-NR
M-NB
C
NR
NB-NR
C
M
M
C
NB
M
NR
M
NB-NR-M
C
M
NB-NR
M
C
C
M
NB-NR
NR
M
NB
M
M
NR
C
NR
M
C
NB-NR-M
NB
C
NR-NB
NB-NR
340
IMPORTANT NOTICE
REGARDING THE LISTING OF THE
882 STATIONS THAT FOLLOW
Compilation
In presenting the following list of stations, exacting effort has been made, to produce a
compilation which would intelligently reflect the transition after frequency and power
revisions went into effect as per North American Regional Broadcast Agreement, March
29, 1941. The listing of power, particularly, presented a problem, and it was only after
a consensus of opinion from time buyers, station representatives and broadcasters, that
the use of the new frequency and power figures was decided upon.
Power-Frequencies
While it is mandatory that all stations coming within the realm of the Havana Treaty
agreement switch to the newly assigned frequency as of March 29, 1941, new power
grants are less stringent in rule as to when they shall be carried out. Inability to obtain
suitable equipment, in many cases due to priority national defense orders, means that
broadcasters will have to stagger their dates throughout the year. In every case however
new frequencies, and power to which the station is entitled, is listed.
Coverage
Coverage data for respective stations has been supplied by the outlets to the extent of
approximately 95 per cent of the total. The remaining five per cent has been compiled
from the most authoritative sources available. Radio Annual, however, does not assume
responsibility for market data supplied by stations or compiled from other sources. All
coverage data listed in connection with outlets whose power is subject to change, is
based on the lower wattage and not on the future increase.
= V. S. Census ~
As an additional service to both time-buyer and broadcaster, U. S. Census for 1940 for all
states and counties, also the District of Columbia, is available in this edition of Radio
Annual. For all practical purposes and intents these figures may be considered final since
any further changes contemplated by the Census Bureau cannot exceed one per cent.
To further enhance the value of the Census to the industry, a cross index has been devised.
This will be found at the head of each page listing stations by states.
341
KGBX
SPRINGFIELD, MO.
Now
5000 Watts
FULL TIME
Now a basic supplementary of both
networks of
red NBC blue
RALPH FOSTER, General Manager
National Representative, John E. Pearson, 360 N. Michigan, Chicago
342
A LA BAM A
Population 2,832,961 Number of Radio Homes 376,330
Number of Families 670,111 Auto Registrations 331,860
For 1940 Census data, please turn to page 242
WHMA
ANNISTON— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 Watts.
OWNED BY: Harry M. Ayers. OPERATED BY:
J. Allen Brown. BUSINESS ADDRESS: WHMA
Bldg., 14th & Noble Sts. PHONE: 2380-2381
STUDIO ADDRESS: Same. TRANSMITTER LO
CATION: Same. TIME ON THE AIR: Unlimited
6 a.m. to 10:15 p.m. (114 hours weekly)
NEWSPAPER AFFILIATION: Anniston Star
NEWS SERVICE: United Press. TRANSCRIP
TION SERVICE: World Broadcasting System
NBC Thesaurus. MAINTAINS ARTISTS' BU-
REAU.
Personnel
Owner Harry M. Ayers
General Manager J. Allen Brown
Commercial Manager A. Lynne Brannen
Program Director Edwin Mullinax
Artists' Bureau Head John Cram
Chief Engineer Vernon Story
Coverage
Daytime Evening
Population — Primary ....
96,000
45,000
Radio Homes — " ....
19,300
10,500
Population — Secondary . .
33,000
12,000
Radio Homes — "
6,800
3,500
Source: 1940 U. S. Census; station survey.
W A P I
BIRMINGHAM— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1070 Kc. (1170 Kc. Temporarily)
POWER: 50,000 Watts. OWNED BY: Alabama
Polytechnic Institute, University of Alabama
and Alabama College. OPERATED BY: Voice
of Alabama, Inc. BUSINESS ADDRESS:
Protective Life Bldg. PHONE: 3-8116. STU-
DIO ADDRESS: 14th floor, same building.
TRANSMITTER LOCATION: Sandusky. TIME
ON AIR: 5:30 a.m. to 11:30 p.m.; Sundays,
8:00 a.m. to 11:30 p.m. (123 Vz hours weekly).
NEWS SERVICE: United Press.
Personnel
Owners' Representative P. O. Davis
General Manager Thad Holt
National Sales & Promotion
Manager H. H. Holthouser
Program Director-Chief
Announcer Lionel Baxter
Production Manager Stuart Mims
Publicity Director Mary Bennett
Musical Director Clo McAlpin
Chief Engineer N. S. Hurley
Coverage
Population — Primary 1,141,968
Radio Homes — " 155,620
Population — Secondary 901,391
Radio Homes— " 100,770
Source: Hooper-Holmes Field Survey.
Representative
Radio Sales
W B*R C
BIRMINGHAM— EST. 1925
NBC— (RED)
FREQUENCY: 960 Kc. POWER: 5000 Watts.
OWNED BY: Birmingham Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Bankhead Hotel. PHONE: 3-9293. STUDIO
ADDRESS: Bankhead Hotel. TRANSMITTER
LOCATION: 2400 Arkadelphia Road, Birming-
ham. TIME ON THE AIR: 6:00 A.M. to 11:30
P.M. NEWSPAPER AFFILIATION: Birming-
ham Post. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: Standard
Radio, Davis & Schwegler.
Personnel
President K. G. Marshall
Vice President and General Manager. J. C. Bell
Secretary-Treasurer Eloise Hanna
Ass't Manager John M. Connolly
Musical Director Herbert C. Grieb
Chief Engineer J. C. Bell
Coverage
Daytime Evening
Population — Primary .... 574,829 453,295
Radio Homes — " 103,300 88,467
Population — Secondary . . 1,190,285 571,566
Radio Homes— " . . 183.066 103,545
Source: Field intensity survey.
Representative
Paul H. Raymer Co.
ws'g n
BIRMINGHAM— EST. 1926
NBC (BLUE)
ALABAMA NETWORK
FREQUENCY: 1340 Kc. POWER: 1000 watts.
OWNED BY: R. B. Broyles Co. OPERATED
343
ALABAMA
BY: The Birmingham News Co. BUSINESS
ADDRESS: Tutwiler Hotel. PHONE: 4-3434.
STUDIO ADDRESS: Tutwiler Hotel; Dixie
Carleton Hotel. PHONE: 3-1121. TRANSMITTER
LOCATION: Druid Hills. TIME ON THE AIR:
6:00 A.M. to 11:00 P. M., daily; 7:00 A.M. to
11:00 P.M., Sundays. CST. NEWSPAPER AF-
FILIATIONS: The Birmingham News, The Bir-
mingham Age Herald. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICE:
NBC Thesaurus, Lang-Worth, Davis & Schweg-
ler.
Personnel
V-P. and Gen. Mgr Henry P. Johnston
Chief Engineer P. B. Cram
Production Manager Bill Terry
Promotion Manager Carl Cannon
Coverage
Population — Primary 431,493
Radio Homes— " 85,710
Population— Secondary 782,267
Radio Homes — " 124,800
Source: U. S. Census 1930.
Representative
Headley-Reed Company
WMSL
DECATUR— EST. 1935
MUTUAL BROADCASTING SYSTEM
ALABAMA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: The Tennessee Valley Broadcast-
ing Co. OPERATED BY: The Tennessee Valley
Broadcasting Co. BUSINESS ADDRESS: Mu-
tual Savings Life Bldg. PHONE: 802-3-4.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 12:00
midnight; Sundays, 7:45 A.M. to 12:00 mid-
night (126 hours weekly). NEWS SERVICE:
United Press.
Personnel
President-General Manager M. K. Vickrey
Vice-President Clarence Calhoun, Jr.
Secretary-Treasurer Bryan McAfee
Sales & Promotion Manager D. L. Sims
Commercial Manager Kyle Frazier
Program-Production Director John Boggess
Chief Announcer Joe Gannon
Musical Director John Boggess
Chief Engineer Hudie Brown
Coverage
Daytime Evening
Population — Primary .... 175,370 75,000
Radio Homes— " 24,000 16,000
Population — Secondary . 487,961 ....
Radio Homes — " 92,220
Mail survey (station); U. S. Census.
Representative
Headley-Reed Company
WAGF
DOTHAN— EST. 1932
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Dothan Broadcasting Co. OPER-
ATED BY: Dothan Broadcasting Co. BUSINESS
ADDRESS: 204% E. Main St. PHONE: 1430.
STUDIO ADDRESS: 204 V* E. Main St. TRANS-
MITTER LOCATION: Headland-Alabama High-
way. TIME ON THE AIR: 7:00 A.M. to local
sunset. NEWS SERVICE: Transradio press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
Station Manager Julian C. Smith
Commercial Manager Fred Moseley
Program Director-Chief
Announcer Samuel Hall
Publicity Director CotI Shellgrove
Chief Engineer John T. Hubbard
Coverage
Population — Primary 380,000
Radio Homes — " 45,000
Source: Station estimate.
Representative
Burn-Smith Co.
W J B Y
GADSDEN— EST. 1928
MUTUAL BROADCASTING SYSTEM
ALABAMA NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Gadsden Broadcasting Co., Inc.
OPERATED BY: Gadsden Broadcasting Co., Inc.
BUSINESS ADDRESS: 108 Broad St. PHONE: 88.
STUDIO ADDRESS: 108 Broad St. TRANSMIT-
TER LOCATION: 108 Broad St. TIME ON THE
AIR: 7:00 A.M. to 9:30 P.M.; Sundays, 9:00 A.M.
to 9:00 P.M. NEWS SERVICE: Transradio Press.
Personnel
President B. H. Hopson
Station Manager J. W. Buttram
Chief Engineer William Pigg
Representative
Sears & Ayer.
WBHP
HUNTS VILLE— EST. 1937
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: W. H. Pollard. OPERATED BY:
W. H. Pollard. BUSINESS ADDRESS: Time's
344
ALABAMA
Bldg. PHONE: 313. STUDIO ADDRESS: Time's
Bldg. TRANSMITTER LOCATION: IV2 miles
west of Huntsville. TIME ON THE AIR: Un-
limited license. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President-Station Mgr W. H. Pollard
WALA
MOBILE— EST. 1930
NATIONAL BROADCASTING CO.
FREQUENCY: 1410 Kc. POWER: 1000 watts,
d.; 500 watts, n. (C. P. 5000 watts, unlimited
license). OWNED BY: W. O. Pape. OPERATED
BY: Pape Broadcasting Company. BUSINESS
ADDRESS: 106 St. Joseph St. PHONE: Dexter
5893-4. STUDIO ADDRESS: 106 St. Joseph St.
TRANSMITTER LOCATION: Near Mobile.
TIME ON THE AIR: 6:00 A.M. to 11:00 P.M.
MAINTAINS ARTISTS' BUREAU. NEWS SER-
VICE: International News Service. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
General Manager W. O. Pape
Assistant Manager J. H. Hunt
Sales Manager H. K. Martin
Chief Announcer-Artists' Bureau
Head-Musical Director Jack Lewis
Chief Engineer R. M. Cole
Coverage
Populalion — Primary 215,000
Radio Homes — " 31,800
Population — Secondary 390,000
Radio Homes — " 48,500
Source: Station estimate.
Representative
John H. Perry Associates
w mo b
MOBILE— EST. 1939
ALABAMA NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: S. B. Quigley. OPERATED BY:
S. B. Quigley. BUSINESS ADDRESS: 600 St.
Louis St. Belmont 2581. STUDIO ADDRESS:
600 St. Louis St. TRANSMITTER LOCATION:
600 St. Louis St. TIME ON THE AIR: 7:00
A. M. to 10:00 P.M. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Owner-Manager S. B. Quigley
Commercial Manager F. E. Busby
Program Director Byron Jenkins
Coverage*
Population — Primary 300,000
Radio Homes — " 60,000
* Primary area covers a 40-mile radius; sec-
ondary area covers a 75-mile radius.
Source: Station estimate.
W C 0 V
MONTGOMERY— EST. 1939
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Capital Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: 2
Montgomery St. PHONE: Cedar 3301-2. STU-
DIO ADDRESS: Exchange Hotel. PHONE:
Cedar 1126. TRANSMITTER LOCATION: Nar-
row Lane Road. TIME ON THE AIR: 6:00
A.M. to 12:00 midnight; Sundays, 6:30 A.M.
to 12:00 midnight (125 Vz hours weekly). NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
Manager G. W. Covington, Jr.
Executive Secretary Evelyn B. Robinson
Sales Manager R. B. Raney
Program-Musical Director Weston Britt
Publicity Director John C. Hughes
Chief Announcer Wallace Beecham
Chief Engineer James Brewer
Coverage
Population — Primary 104.310
Radio Homes— " 23,180
Population — Secondary 191,565
Radio Homes— " 42,570
Source: Station estimate.
Representative
Sears & Ayer
W SFA
MONTGOMERY— EST. 1930
NATIONAL BROADCASTING CO.
(Red & Blue)
FREQUENCY: 1440 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Montgomery
Broadcasting Co., Inc. OPERATED BY: Mont-
gomery Broadcasting Co., Inc. BUSINESS
ADDRESS: Jefferson Davis Hotel. PHONE:
Cedar 5880. STUDIO ADDRESS: Jefferson
Davis Hotel. TRANSMITTER LOCATION:
Narrow Lane Road. TIME ON THE AIR:
6:00 A.M. to 12:00 midnight. NEWSPAPER
AFFILIATION: Montgomery Advertiser. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President Howard E. Pill
Local Sales Manager John B. DeMotte
Publicity Director M. E. Price
Musical Director E. Caldwell Stewart
Chief Engineer Paul B. Duncan
Coverage
Population — Primary 340,000
Radio Homes — " 76,000
Source: Station estimate.
Representative
Headley-Reed Co.
345
ALABAMA
WMSD
MUSCLE SHOALS CITY— EST. 1933
ALABAMA NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Muscle Shoals Broadcasting Corp.
OPERATED BY: Muscle Shoals Broadcasting
Corp. BUSINESS ADDRESS: 620 East Second
St. PHONE: 181. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M to 10:15 P.M. NEWS SER-
VICE: United Press.
Personnel
General Manager Joe Van Sandt
Program-Musical Director Tames Connolly
Chief Announcer George Martin
Chief Engineer Maurice McKinney
Coverage
Daytime Evening
Population— Primary 134.561 75.000
Radio Homes — " 13,500 8,500
Population — Secondary . . 222,000 102,000
Radio Homes — " . . 21,600 10,200
Source: Station estimate.
Representative
Sears & Ayer
WJHO
OPELIKA— EST. 1940
FREQUENCY: 1400 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: Yetta G. San-
ford, C. S. Shealy, Thomas D. Sanford, Jr. and
J. H. Ord d/h as Opelika- Auburn Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 1400 Auburn Road. PHONE: 750-1.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Unlimited
license (107 hours weekly). NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
General Manager J. H. Orr
Program Director Hugh Webb
Production Manager Kenneth Vance
Chief Announcer Mai Richards
Chief Engineer R. B. Wilds
Coverage
Population — Primary 186,000
Radio Homes — " 97.876
Population — Secondary 500,000
Radio Homes — " ....
Source: Station estimate.
Representative
Associated Radio Sales
WHBB
SELMA— EST. 1935
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Selma Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Box 26. PHONE: 1233. STUDIO ADDRESS:
209 Washington St. TRANSMITTER LOCATION:
Highway 80 (2 miles from town). TIME ON
THE AIR: 7:00 A.M. to 10:00 P.M (unlimited).
NEWS SERVICE: Transradio Press.
Personnel
President B. H. Hopson
Vice-President-Station Mgr Julien Smith, Jr.
Chief Engineer Sidney Spencer
Coverage
Population— Primary 174,000
Radio Homes — " 25,600
Source: Station estimate.
W J R D
TUSCALOOSA— EST. 1936
ALABAMA NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: James R. Doss. Jr. OPERATED
BY: James R. Doss, Jr. BUSINESS ADDRESS:
First National Bank Bldg. PHONE: 4464-3600.
STUDIO ADDRESS: First National Bank Bldg.
TRANSMITTER LOCATION: Greensboro Road
opposite Jug Factory Rd. TIME ON THE AIR:
6:00 A.M. to 10:00 P.M. NEWS SERVICE: In-
ternational News Service. MAINTAINS ARTIST
BUREAU. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
Manager J. L. Doss
Commercial Manager J. Ed Reynolds
Program-Musical Director . Wilhelmina Quarles
Production Manager-Chief
Announcer Alfred Owens
Chief Engineer Fred James
Coverage
Daytime Evening
Population — Primary 365.000 190,000
Radio Homes — " 78.000 38.000
Population— Secondary . . 525,000 210.000
Radio Homes— " ... 92,000 54,000
Source: Station estimate.
Representative
Headley-Reed Company
(for Alabama Network)
346
r — AIPI^OM A
££±k U^ U On ^df U \l £r=bL
Population 499,261 Number of Radio Homes 99,420
Number of Families 130,020 Auto Registrations 135,000
For 1940 Census data, please turn to page 243
K W J B
GLOBE— EST. 1938
ARIZONA BROADCASTING CO.
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Sims Broadcasting Co. OPER-
ATED BY: Same. BUSINESS OFFICE: Globe.
PHONE: 41. STUDIO ADDRESS: Hotel Globe.
TRANSMITTER LOCATION: 1 mile south of
Globe. TIME ON THE AIR: 8:00 A.M. to 10:00
P.M. (14 hours daily). NEWS SERVICE: United
Press.
Personnel
Owner-Manager Bartley T. Sims
Sales Manager Gordon Dennis
Program Director-Chief
Announcer Chester Doll
Publicity Director Emma Henderson
Musical Director Elgin McCarty
Chief Engineer Arthur Turnrose
Coverage
Population — Primary 55,000
Radio Homes — " 13,745
K C*R J
JEROME— EST. 1930
ARIZONA BROADCASTING CO.
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Central Arizona Broadcasting Co.
OPERATED BY: Central Arizona Broadcasting
Co. BUSINESS ADDRESS: 811 Main St. PHONE:
88. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
7:00 A.M. to 9:00 P.M. (92 hours weekly).
NEWS SERVICE: Transradio Press TRAN-
SCRIPTION SERVICE: C. P. MacGregor.
Personnel
President Delia Tovrea Stuart
Manager Howard Kuhn
Program Director Marian Kuhn
Chief Announcer Charles Bennett
Chief Engineer D. E. Towne
Coverage
Daytime Evening
Population — Primary 102,200 50,020
Radio Homes— " 16,160 12,500
Population — Secondary . 103,700 2,000
Radio Homes— " . 25,340 500
Source: Station Survey.
Representative
Paul H. Raymer Co.
KSUN
BISBEE-DOUGLAS— EST. 1933
ARIZONA NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Copper Elec. Co., Inc. OPERATED
BY: Same. BUSINESS ADDRESS: Lowell Sta-
tion, Bisbee. PHONE: Bisbee 9. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
between Bisbee and Douglas. TIME ON THE
AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE:
Transradio Press.
Personnel
President James S. Maffeo
Station & Commercial Mgr. . . Carleton W. Morris
Sales Manager Gerald O'Brien
Program Director Esther Morris
Production Manager Melvin Cody
Publicity Director William Cody
Chief Engineer John G. Gould
Coverage
Daytime Evening
Population — Primary 40,000 24,000
Radio Homes — " 9,000 6,000
Population — Secondary . 80,000 30,000
Radio Homes — " 18,000 8.000
Source: Station survey; U.S. Census.
Representative
John Blair & Company
KOY
PHOENIX— EST. 1921 (as KFCB)
1929 (as KOY)
COLUMBIA BROADCASTING SYSTEM
THE ARIZONA NETWORK
FREQUENCY: 550 Kc. POWER: 1000 watts.
OWNED BY: Salt River Valley Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 838 N. Central. PHONE: 4-4144. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Camelback Road & 12th St. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICES: World Transcription Service.
Personnel
President William A. Baldwin
Business Manager Albert D. Johnson
347
ARIZONA
Station Manager Fred A. Palmer
Chief Announcer Joe Dana
Program Director Jack Williams
Publicity Director Les Mawhinney
Musical Director Alfred Becker
Chief Engineer Robert Thompson
Coverage
Population — Primary 190,200
Radio Homes — " 32,770
Population — Secondary 250,500
Radio Homes — " 33,000
Source: CBS Listener and Dealer Study.
Representative
John Blair & Company
K P*H 0
PHOENIX— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: M. C. Reese.
OPERATED BY: M. C. Reese. BUSINESS AD-
DRESS: First National Bank Bldg. PHONE:
3-3197. STUDIO ADDRESS: 2323 Buckeye Rd.
TRANSMITTER LOCATION: 2323 Buckeye Rd.
TIME ON THE AIR: 6:00 A.M. to 12:00 midnight
(126 hours weekly). NEWS SERVICE: Inter-
national News Service. TRANSCRIPTION
SERVICE: Associated Music Publishers.
Personnel
Executive Manager M. C. Reese
Station Manager J. C. Sweeney
Sales Manager F. M. Markley
Commercial Manager Sheron Stanford
Program Director Howard Seitz
Chief Engineer F. Belcher
Coverage
Population— Primary 120,000
Population — Secondary 192,000
K T*A R
PHOENIX— EST. 1922
NBC (Red and Blue)
ARIZONA BROADCASTING CO.
FREQUENCY: 620 Kc. POWER: 5000 watts.
OWNED BY: KTAR Broadcasting Co. OPER-
ATED BY: KTAR Broadcasting Co. BUSINESS
ADDRESS: "Atop the Heard Bldg." PHONE:
4-4161. STUDIO ADDRESS: "Atop the Heard
Bldg." TRANSMITTER LOCATION: 36th St. &
Thomas Rd. TIME ON THE AIR: 6:30 A.M. to
12:00 Midnight NEWSPAPER AFFILIATIONS:
The Arizona Republic (morning). Phoenix Ga-
zette (evening). The Arizona Weekly Gazette.
NEWS SERVICE: United Press, International
News Service. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICES: NBC Thesaurus,
Standard Radio Library and C. P. MacGregor.
Personnel
President Sam Kahan
General Manager Dick Lewis
Commercial Manager J. R. Heath
Assistant Commercial Manager ... J. E. Miller
Program Director J. Howard Pyle
Production Manager James Creasmgn
Sales Promotion Manager . . . . K. M. Pennington
Artists' Bureau Head Faye Meyerson
Publicity Director Francis Connolly
Chief Announcer A. C. Anderson
Musical Director Paul Giroux
Sports Editor Myron Drake
Traffic Manager Harper Miller
Drama Director Milton Sacks
Chief Engineer A. C. Anderson
Coverage
Population — Primary 400,000
Radio Homes — " 60,000
Population — Secondary 95,000
Radio Homes — " 19,000
Source: U. S. Census 1930; Joint Committee;
1940 Census Estimate.
Representative
Paul H. Raymer Company
K Y C A
PRESCOTT— EST. 1939
ARIZONA BROADCASTING CO.
FREQUENCY: 1490 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: Southwest
Broadcasting Co. OPERATED BY: Southwest
Broadcasting. BUSINESS ADDRESS: East Gur-
ley St. PHONE: 244. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 103 hours weekly. NEWS-
PAPER AFFILIATION: Arizona Republic &
Gazette. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
President-Station Manager Albert Stetson
Program Director Mucio Delgado
Production Manager Rex Bowan
Publicity Director Laura Marston
Chief Announcer Fred Blackburn
Musica Director Art Willcox
Chief Engineer Norman H. Dewes
Coverage
Population — Primary 26,000
Radio Homes— " 3.500
Radio Homes — Secondary 2,200
Source: Station estimate.
Representative
Paul H. Raymer Co.
348
ARIZONA
K G L U
SAFFORD— EST. 1938
NATIONAL BROADCASTING CO.
ARIZONA BROADCASTING CO.
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Gila Broadcasting Co. OPERATED
BY: Same. BUSINESS AND STUDIO ADDRESS:
Sixth Ave. and Relation St. PHONE: Safford
15. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M. (Ill
hours weekly) NEWS SERVICE: United Press.
NEWSPAPER AFFILIATION: Safford Daily
News. TRANSCRIPTION SERVICES: Standard
Radio.
Personnel
President Louis F. Long
General Manager Paul Merrill
Program Director Norman Harrington
Chief Announcer Lester McBride
Musical Director Alberta Hunt
Chief Engineer August Brieske
Coverage
Population — Primary 25,000
Radio Homes— " 5,000
Population — Secondary 45,000
Radio Homes— " 10,000
Representative
Paul H. Raymer Co.
kt'u c
TUCSON— EST. 1929
COLUMBIA BROADCASTING SYSTEM
ARIZONA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Tucson Broadcasting Co. OPER-
ATED BY: Tucson Broadcasting Co. BUSINESS
ADDRESS: Box 390. STUDIO ADDRESS: 142
S. 6th Ave. PHONE: 5800. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 6:30
A.M. to 11:15 P.M. (17 hours daily) NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President Ralph W. Bilby
Station Manager John C. Merino
Sales Manager Victor Gillard
Program Director Mac C. Matheson
Chief Announcer Tom Hotchkiss
Musical Director Keith Loftf ield
Chief Engineer Clifford Livingston
Coverage
Daytime Evening
Population — Primary 75,000 55,000
Radio Homes — " 9,700 8,500
Population — Secondary . 60,000 45,000
Radio Homes — " 8,300 7,800
Source: Joint Committee.
K V 0 A
TUCSON— EST. 1929
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1290 Kc. POWER: 1000 watts.
OWNED BY: Arizona Broadcasting Co. OPER-
ATED BY: Arizona Broadcasting Co. BUSI-
NESS ADDRESS: P. O. Box 2911. PHONE:
3703. STUDIO ADDRESS: 48 East Broadway.
TRANSMITTER LOCATION: 10th and Lee.
TIME ON THE AIR: 6:00 A.M. to 11:00 P.M..
daily; 7:00 A.M. to 11:00 P.M. Sundays; NEWS
SERVICES: United Press, International News
Service TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
General Manager R. B. Williams
Sales Director S. H. Schaeffer
Program Director Andrew White
Technical Director Leonard L. Nalley
Representative
Paul H. Raymer Co.
KYUM
YUMA— EST. 1940
NATIONAL BROADCASTING CO.
ARIZONA BROADCASTING CO.
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Yuma Broadcasting Co. OP-
ERATED BY: Yuma Broadcasting Co. BUSI-
NESS ADDRESS: 19th Avenue & First St.
PHONE: 88. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE AIR:
7:00 A.M. to 11:00 P.M. NEWS SERVICES:
United Press, International News Service.
TRANSCRIPTION SERVICES: Standard Radio,
NBC Thesaurus
Personnel
President John H. Huber
Station Manager G. E. Akers
Commercial Manager George D. Smirl
Program Director-Chief
Announcer Clark Watterson
Publicity Director Crystal Thomas
Musical Director Irene Belzer
Chief Engineer L. B. Shaw
Coverage
Daytime Evening
Population — Primary 75,000 25,000
Population — Secondary . 50,000 ....
Source: Station survey.
Representative
Paul H. Raymer Company
349
ARKANISA
Population 1,949,387 Number of Radio Homes 252,760
Number of Families 494,716 Auto Registrations 252,744
For 1940 Census data, please turn to page 243
KLCN
BLYTHEVILLE— EST. 1923
FREQUENCY: 1320 Kc. POWER: 100 watts.
OWNED BY: Fred O. Grimwood. OPERATED
BY: Same. BUSINESS ADDRESS: Railroad &
Walnut Sts. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 6:00 A.M. to local sunset. NEWS SER-
VICE: Transradio Press.
Personnel
President Fred O. Grimwood
Station Manager Cleo Garner
Sales Manager Algie Biship
Chief Announcer Melvin Unger
Coverage
Population— Primary 190,700
Radio Homes — " 32.000
Population— Secondary 256.000
Radio Homes — " 60,000
Source: Engineering survey; Joint Committee.
K E*L D
EL DORADO— EST. 1935
ARKANSAS NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Radio Enterprises, Inc. OPER-
ATED BY: Same. BUSINESS ADDRESS: 212
Exchange Bldg. PHONE: 1313-4. STUDIO AD-
DRESS: Country Club Colony. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 7:00
A.M. to 10:00 P.M. NEWS SERVICE: Interna-
tional News Service. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
President R. E. Meinert
Vice-President G. E. Zimmerman
Station Manager F. E. Bolls
Assistant Manager Ewing Canaday
Chief Engineer John Riley
Representative
Joseph Hershey McGillvra.
K F P W
FORT SMITH— EST. 1930
ARKANSAS NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Southwestern Hotel Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Goldman Hotel. PHONE: 4106-7-7069. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Albert Pike & Kelly Highway. TIME ON
THE AIR: 6:30 A.M. to 10:00 P.M. (104 hours
weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: NBC Thesaurus
& Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
President John A. England
Station Manager Dorothy A. Gibson
Commercial Manager Jimmie Barry
Chief Announcer Bill Slates
Musical Director Afton Blake
Chief Engineer D. W. Hoisington
KWFC
HOT SPRINGS— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Clyde E. Wilson and Howard
A. Shuman d/b as Hot Springs Broadcasting
Co. BUSINESS ADDRESS: 819Vfe Central Ave.
PHONE: 413, 412. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. NEWS
SERVICE: United Press TRANSCRIPTION SER-
VICE: NBC Thesaurus
Personnel
Station Manager Howard A Shuman
Commercial Manager Frank Rough
Program Director-Chief
Announcer Jack J Wolever
Production Manager Ward Hatcher
Musical Director Doc Warren
Chief Engineer James Beall Eschwege
kt'h s
HOT SPRINGS— EST. 1924
NBC (RED and BLUE)
FREQUENCY: 1090 Kc. POWER: 50.000
watts. OWNED BY: H. S. Chamber of Com-
merce. OPERATED BY: Chamber of Com-
merce. BUSINESS ADDRESS: 135 Benton St..
PHONE: 1160. STUDIO ADDRESS: 135 Ben-
ton St. PHONE: 887. TRANSMITTER LOCA-
TION: Malvern Highway. TIME ON THE AIR:
6:00 A.M. to Local Sunset, 8:00 P.M. to Mid-
night daily. NEWS SERVICE: Associated
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: Davis & Schwegler.
Personnel
Chairman, C of C. Radio Board . . Lewis Brenner
General Manager John I. Prosser
350
ARKANSAS
Program Director Ewald Kockritz
Director of Women's
Program Hazel Jacobs Konig
Chief Engineer J. Clinton Norman
Coverage
Daytime Evening
Personnel
President-General Manager J. P. Beard
Program Director Martha Jean Booker
Production Manager Veda Beard
Chief Announcer Franklin Metzner
Chief Engineer J. C. Warren
Population — Primary 147,600
Radio Homes— " 20,740
248,489
33,140
Coverage
Population — Secondary . 989,245
1,078,256
Daytime Evening
Radio Homes— " 118,400
152,100
Population — Primary 150,117 100.078
Source: Field intensity survey
and mail
Radio Homes— " 34,911 23,274
analysis.
Population — Secondary . 334,506 223,004
Representative
Radio Homes— " . 77,792 51,862
John Blair & Co.
Source: Mail response survey; Joint Com-
•
mittee.
KBTM
JONESBORO— EST. 1930
ARKANSAS NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Jay P. Beard. OPERATED BY:
Regional Broadcasting Co. BUSINESS AD-
DRESS: 1041/2 W. Washington. PHONE: 589.
STUDIO ADDRESS: Same. PHONE: 866.
TRANSMITTER LOCATION: State College Air-
port. TIME ON THE AIR: 6:00 A.M. to 10:00
P.M. (112 hours weekly). NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Standard Radio.
K A R K
LITTLE ROCK— EST. 1931
NBC (Southwest Red)
ARKANSAS NETWORK
SOUTHCENTRAL QUALITY GROUP
FREQUENCY: 920 Kc. POWER: 5000 watts,
OWNED BY: Ark. Radio & Equipment Co.
OPERATED BY: Ark. Radio & Equipment Co.
BUSINESS ADDRESS: 11th Floor, Union Life
Bldg. PHONE: 2-1841; LD-224. STUDIO AD-
• ARKANSAS MARKET!
Hi
<
HI
LITTLE ROCK, ARKANSAS
With 5,000 watts day and night
from RCA DeLuxe Transmitter —
KARK is the NBC Red outlet for
Arkansas, and the only NBC full-
time station in the state. 890 Kc,
in the center of the dial where it
counts. (920 Kc. after reallocation).
In the Arkansas market, KARK has
the listeners!
Member of
South Central Quality Network:
KARK, WMC, KWKH, KTBS, WSMB, WJDX
KARK
LITTLE ROCK
ARKANSAS
Arkansas Radio and Equipment Co.
Ed Zimmerman, Vice-President and General Manager
NATIONAL REPRESENTATIVES:
EDWARD
PETRY &
CO.
NEW YORK
CHICAGO
DETROIT
ST. LOUIS
LOS ANGELES
SAN
FRANCISCO
351
ARKANSAS
DRESS: Same. TRANSMITTER LOCATION:
North Little Rock. TIME ON THE AIR: 6:00
A.M. to Midnight. NEWS SERVICE: Interna-
tional News Service. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
V-P. and Gen. Mgr G. E. Zimmerman
Commercial Manager C. K. Beaver
Program-Musical Director Paul Godt
Publicitv Director Gene Weil
News Editor Henry Orbach
Chief Engineer Dan Winn
Coverage
Daytime
Population — Primary 965,056
Radio Homes — " 133,155
Population — Secondary 1,874,476
Radio Homes— " 254,800
Source: Field intensity measurements.
Representative
Edward Petry & Company
KGHI
LITTLE ROCK— EST. 1927
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Arkansas Broadcasting Co.
OPERATED BY: Arkansas Broadcasting Co.
BUSINESS ADDRESS: Arkansas Gazette Bldg.
STUDIO ADDRESS: Arkansas Gazette Bldg.
TRANSMITTER LOCATION: Little Rock. TIME
ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWS-
PAPER AFFILIATION: Arkansas Gazette.
TRANSCRIPTION SERVICE: Standard Radio,
C. P. MacGregor.
Personnel
Manager R. G. Terrill
Program Director Dorothy Weise
Chief Engineer W. O. Van Dusen
KLRA
LITTLE ROCK— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1420 Kc. POWER: 5000 watts.
OWNED BY: Arkansas Broadcasting Co. OP-
ERATED BY: Arkansas Broadcasting Co.
BUSINESS ADDRESS: P. O. Box 550. PHONE:
LD 132. STUDIO ADDRESS: Gazette Bldg.
TRANSMITTER LOCATION: Adjacent to North
Little Rock. TIME ON THE AIR: (daily) 6:30
A.M. to 12:00 Midnight; (Sunday) 7:30 A.M. to
12:00 Midnight. NEWSPAPER AFFILIATION:
Arkansas Gazette. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, World Transcription System.
Personnel
President A. L. Chilton
General Manager S. C. Vinsonhaler
Chief Engineer K. F. Tracy
Coverage
Population — Primary 375,000
Radio Homes — " 56,000
Source: Field intensity survey.
Representative
The Katz Agency.
K 0#T N
PINE BLUFF— EST. 1934
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Universal Broadcasting Corp.
OPERATED BY: Universal Broadcasting Corp.
BUSINESS ADDRESS: 505% Main St. PHONE:
721. STUDIO ADDRESS: 505% Main. TRANS-
MITTER LOCATION: 505% Main. TIME ON
THE AIR: 7:00 A.M. to 9:00 P.M., CST. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: C. P. MacGregor.
Personnel
President B. J. Parrish
Commercial Manager R. W. Etter
Station Manager B. J. Parrish
Chief Engineer J. R. Whitworth
Coverage
Daytime Evening
Radio Homes— Primary. 40,800 27,000
Source: Station Estimate.
K U*0 A
SILOAM SPRINGS— EST. 1923
FREQUENCY: 1290 Kc. POWER: 5000 watts.
OWNED BY: KUOA. Inc. OPERATED BY:
KUOA, Inc. BUSINESS ADDRESS: Siloam
Springs. PHONE: Long distance 77. STUDIO
ADDRESS: Siloam Springs. PHONE: 28. TRANS-
MITTER LOCATION: Siloam Springs. TIME
ON THE AIR: 6:00 A.M. to local sunset (98
hours weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: World Broadcast-
ing System, Lang-Worth Programs, NAB Bu-
reau of Copyrights.
Personnel
President Richard Hodges
Station Manager Storm Whaley
Chief Engineer J. L. Miller
Coverage
Population — Primary 444,376
Radio Homes — " 71,100
Population — Secondary 990,120
Radio Homes — " 201,900
Source: Mail response survey.
Representative
Furgason & Walker, Inc.
352
C ALI FORN I A
Population 6,907,387 Number of Radio Homes 2,013,260
Number of Families 2,130,997 Auto Registrations 2,770,000
For 1940 Census data, please turn to page 244
KERN
BAKERSFIELD— EST. 1932
NBC (RED & BLUE) CALIFORNIA RADIO
SYSTEM
FREQUENCY: 1410 Kc. POWER: 1000 watts.
OWNED BY: McClatchy Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Elk's Bldg. PHONE: 5700-1. STUDIO AD-
DRESS: Same. PHONE: 978. TRANSMITTER
LOCATION: Ming & Oak St. TIME ON THE
AIR: 6:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATIONS: Fresno Bee, Sacra-
mento Bee. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
President Guy C. Hamilton
Station & Sales Mgr Robert L. Stoddard
Program-Publicity Director Walt Lynn
Production Manager-Chief
Announcer Paul Bartlett
Chief Engineer Verne Shatto
Coverage
Population — Primary 135,000
Radio Homes — " 28,000
Population — Secondary 200,000
Radio Homes — " 47,000
Source: Station estimate.
Representative
Paul H. Raymer Co.
K P*M C
BAKERSFIELD— EST. 1933
MUTUAL— DON LEE BROADCASTING
SYSTEM
FREQUENCY: 1600 Kc. POWER: 1000 watts.
OWNED BY: Pioneer Mercantile Co. OPERATED
BY: Pioneer Mercantile Co. BUSINESS AD-
DRESS: Twentieth & Eye Sts. PHONE: 4500,
5100. STUDIO ADDRESS: 307 Vz E. 21st St.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:45 A.M. to 12:00 P.M. NEWS SER-
VICE: United Press TRANSCRIPTION SER-
VICE: World Broadcasting System, NBC The-
saurus.
Personnel
President F. G. R. Schamblin
Station Manager L. A. Schamblin
Chief Announcer C. C. Sturm
Chief Engineer L. P. Jarvis
Coverage
Population — Primary 200.000
Radio Homes — " 53.600
Source: Field intensity survey.
KRE
BERKELEY— EST. 1922
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Central California Broadcasters.
Inc. OPERATED BY: Same. BUSINESS AD-
DRESS: 601 Ashby Ave. PHONE: Ashberry
7715. STUDIO ADDRESS: 601 Ashby Ave.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 1:00 A.M. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
Station & Commercial Mgr. . . . Arthur Westlund
Program Director Don Hambly
Musical Director Harrold S. Hawley
Coverage
Population — Primary 1,650,000*
Population — Secondary 407,000*
* Estimate.
Source: Field intensity survey and mail ana-
lysis; U. S. Department of Commerce.
KMPC
BEVERLY HILLS— EST. 1928
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 710 Kc. POWER: 5000 watts.
OWNED BY: G. A. Richards. OPERATED BY:
KMPC, Inc. BUSINESS ADDRESS: 9631 Wilshire
Blvd. PHONE: CRestview 6-6211; BRadshaw
2-4411. STUDIO ADDRESS: 9631 Wilshire
Blvd. TRANSMITTER LOCATION: 1481 East
81st. TIME ON THE AIR: 6:00 A.M. to 1:00
A.M.; Sundays, 7:00 A.M. to 1:00 A.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: C. P. MacGregor, NBC Thesaurus,
Davis & Schwegler.
Personnel
President G. A. Richards
Vice-President Leo Fitzpatrick
Vice-President John Patt
Vice-President-General Manager. .Leo B. Tyson
Sales Manager Robert O. Reynolds
Program Director Alan Cameron
Production Manager Arthur Faust
Sales Promotion Manager Bill Anderson
Chief Announcer Jack Stafford
Musical Director Rex Corey
Chief Engineer Roger Love
353
CALIFORNIA
Coverage
Population — Primary 2,690,600
Radio Homes — " 829,228
Source: Field survey; U. S. Census; Joint
Committee.
Representative
A. K. Bucholz (Chicago)
Lloyd Venard (New York)
K H S L
CHICO— EST. 1935
MUTUAL— DON LEE BROADCASTING
SYSTEM
FREQUENCY: 1290 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Golden Empire
Broadcasting Co. OPERATED BY: Same.
BUSINESS ADDRESS: 4th & Broadway. PHONE:
237-8. STUDIO ADDRESS: 4th & Broadway.
TRANSMITTER LOCATION: Hooker & Madrone
Aves. TIME ON THE AIR: 7:00 A.M. to 12:00
midnight, except Sunday (118 hours weekly).
NEWSPAPER AFFILIATION: Marysville Ap-
peal-Democrat. NEWS SERVICE: Don Lee Press
Bureau. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President Horace Thomas
Vice-President Hugh McClung
Secretary-General Mgr M. F. Woodling
Chief Announcer Orel Phillips
Musical Director Earl Wright
Chief Engineer Emory P. Milburn
Coverage
Daytime Evening
Population — Primary 307,717 298,640
Radio Homes— " .... 103,662 100,634
Population— Secondary . . 47,702 43,300
Radio Homes— " . . 16,054 15,588
Source: Field strength measurements and
mail response survey.
Representative
John Blair & Co.
KXO
EL CENTRO— EST. 1927
MUTUAL BROADCASTING SYSTEM
DON LEE BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: F. M. Bowles. OPERATED BY:
F. M. Bowles. BUSINESS ADDRESS: 793 Main
Street. PHONE: El Centro 1100. STUDIO AD-
DRESS: 793 Main Street. TRANSMITTER LO-
CATION: El Centro. TIME ON THE AIR:
Unlimited (actual, 7:00 A.M. to 11:00 P.M.).
Personnel
Manager E. R. Irey
Promotion Manager F. M. Bowles
Coverage
Population — Primary 83,800
Radio Homes — " 17,000
Population — Secondary 86,750
Radio Homes — " 20,300
Source: Field intensity survey.
K IE M
EUREKA— EST. 1933
MUTUAL— DON LEE
FREQUENCY: 1480 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: Redwood
Broadcasting Co., Inc. OPERATED BY: Same.
BUSINESS ADDRESS: P. O. Box 43. PHONES:
93 and 94. STUDIO ADDRESS: Vance Hotel.
TRANSMITTER LOCATION: Eureka Inlet Hum-
boldt Bay. TIME ON THE AIR: 7:00 A.M to
11:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, C. P. MacGregor, Lang-Worth.
Personnel
Station Manager Wm. B. Smullin
Commercial Manager Donald Telford
Production Manager-Chief Announcer,
Charles P. Corbin
Musical Director James Fasullo
Religious Director. . .Rev. Charles H. Hudson
Office Manager George E. Thomson
Tnffic Manager Beatrice Stuart
Education Director Earl Roberts
Engineers Alvar Olson, Charles Baker
Coverage
Daytime Evening
Population — Primary 58,783 45,420
Radio Homes— " 17,080 14,240
Population — Secondary . . 137,678 120,000
Radio Homes— " . . 38,550 34,000
Source: Mail analysis.
K A#R M
FRESNO— EST. 1937
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: George Harm Estate. OPERATED
BY: George Harm Estate. BUSINESS ADDRESS:
1333 Van Ness Ave. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: First & Clinton Sts.
TIME ON THE AIR: Full Time License (124
hours weekly). NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
President Mrs. George Harm
Acting Station Manager . . William W. Gardner
Sales and Sales Promotion Manager,
Don C. Robbin
Publicity Director Dean Metcalf
Chief Announcer Milton Cook
Musical Director Jack Clawson
Program Director Dick Wegener
Chief Engineer John Scales
354
CALIFORNIA
Coverage
Population — Primary 344,000
Radio Homes— " 104,243
Population — Secondary 630,291
Radio Homes— " 185,086
Representative
Joseph Hershey McGillvra
Edward S. Townsend Co. (Pacific Coast)
KM J
FRESNO— EST. 1922
NATIONAL BROADCASTING CO.
CALIFORNIA RADIO SYSTEM
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: McClatchy Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: Van
Ness & Calaveras. PHONE: 3-6277; Transmit-
ter, 4-2400. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Ventura and Fowler. TIME
ON THE AIR: 6:00 A.M. to midnight. NEWS-
PAPER AFFILIATIONS: McClatchy Newspa-
pers. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President Guy Hamilton
Commercial Manager Howard Lane
National Sales Manager (N. Y. C.)
Humboldt J. Gregg
Station Manager Keith Collins
Coverage
Population — Primary 512,600
Radio Homes— " 137,000
Population — Secondary 115,000
Radio Homes — " 32.000
Source: Station estimate.
Representative
Paul H. Raymer Co.
K l*E V
GLENDALE— EST. 1932
FREQUENCY: 870 Kc. POWER: 250 watts.
OWNED BY: Cannon System, Ltd. OPERATED
BY: Cannon System, Ltd. BUSINESS ADDRESS:
701 E. Broadway. STUDIO ADDRESS: 701 E.
Broadway. TRANSMITTER LOCATION: Glen-
dale. TIME ON THE AIR: 6:00 A.M. to local
sunset. NEWS SERVICE: United Press.
Personnel
Co-owner D. H. Cannon
Co-owner Reed Callister
General Manager L. W. Peters
Program Director W. R. McLain
K F*0 X
LONG BEACH— EST. 1924
CALIFORNIA RADIO SYSTEM
FREQUENCY: 1280 Kc. POWER: 1000 watts.
OWNED BY: Hal G. Nichols. OPERATED BY:
Same. BUSINESS ADDRESS: 220 E. Anaheim
St. PHONE: 672-81. STUDIO ADDRESS: 220
E. Anaheim St. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 5:00 A.M. to 11:00
P.M NEWS SERVICE: United Press TRAN-
SCRIPTION SERVICE: Standard Radio. C. P.
MacGregor, Lang-Worth.
Personnel
President Hal G. Nichols
Commercial Manager. .Lawrence W. McDowell
Publicity Director John T. Hughes
Chief Engineer Lawrence W. McDowell
Coverage
Daytime Evening
Population — Primary ... * 880,000 * 1,010,000
Radio Homes— " ... 500,000 561,000
Population — Secondary . * 25,000 * 25,000
Radio Homes— " 9,600 9,600
* Families.
Source: Station estimate.
Representative
Walter Biddick Co.
K G'E R
LONG BEACH— EST. 1925
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: Consolidated Broadcasting Corp.
OPERATED: BY: Same. BUSINESS ADDRESS:
435 Pine Ave. STUDIO ADDRESS: 435 Pine
Ave.; 643 S. Olive, Los Angeles. TRANS-
MITTER LOCATION: San Francisco St. TIME
ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWS
SERVICE: Transradio Press, KGER News Bu-
reau, and local news. TRANSCRIPTION SER-
VICE: World Broadcasting System, Standard
Radio.
Personnel
President-Gen'l Manager . . . C. Merwyn Dobyns
Commercial Manager John A. Dobyns
Business Manager Tom Hunter
Sales Manager Don Alderman
Program Director Helene Smith
Public Relations Manager Lee Wynne
Chief Engineer Jay Tapp
Coverage
Population— Primary 2.440.000
Radio Homes— " 725,000
Population — Secondary 501,000
Radio Homes— " 145,000
Source: Field intensity survey and mail
analysis.
K E'CA
LOS ANGELES— EST. 1929
NBC— BLUE
FREQUENCY: 790 Kc. POWER: 5000 watts.
OWNED BY: Earle C. Anthony, Inc. OPER-
ATED BY: Same. BUSINESS ADDRESS: 141 N.
Vermont Ave. PHONE: Fairfax 2121. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
355
%s&:
(Photo by Fairchild Aerial Surveys, Inc.)
K F W B, Hollywood's own station, carries more
local business than any other station in the
greater Los Angeles area — this is as it should
be:—
it BECAUSE Warner Bros.' experienced
staff of directors, writers and merchandising men
have created high rating local shows available
for your sponsorship;
* BECAUSE KFWB's staff is available
to produce, direct and merchandise your adver-
tising campaign to help create greater audiences
— more sales;
^ BECAUSE KFWB has the largest
studio facilities on the west coast — studios with
capacities ranging from 450 to 3,000 seats. This
affords the local advertiser a real opportunity
to merchandise his show;
it BECAUSE KFWB's 5,000 Watts day
and night gives it signal strength that adequately
covers the greater Los Angeles area — the area
that boasts one-third of the buying power of the
eleven western states;
it BECAUSE KFWB's position on the
dial places it right in the center of the greatest
activity.
WAR N ER BROS.
KFWB
LOS ANGELES, CALIF.
Harry Maizlish, Gen. Mgr.
5833 Fernwood Avenue
HOLLYWOOD, CALIF.
356
CALIFORNIA
2951 Moynier Lane. Culver City. TIME ON
THE AIR: 6:30 A.M. to 12:00 Midnight; Sun-
days. 8:00 A.M. to 12:00 Midnight (121 hours
weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
Lang-Worth. personnei
President Earle C. Anthony
General Manager Harrison Holliway
Commercial and Sales Manager . . . Clyde Scott
Program Manager Glan Heisch
Musical Director Claude Sweeten
Production Manager John I. Edwards
Sales Promotion Manager E. Pederson
Publicity Director Bernard M. Smith
Editor Jose Rodriguez
Auditor Ernest Felix
Special Events Supervisor .. Jimmy Vandiveer
Continuity Editor Volney Cunningham
Chief Engineers Curtis Mason.
H. L. Blatterman
Coverage
Population-Primary 3,154.380
Radio Home- " 896.830
Source: Station estimate
Representative
Free & Peters. Inc.
K F*A C
LOS ANGELES— EST. 1932
FREQUENCY: 1330 Kc. POWER: 1000 watts.
OWNED BY: Los Angeles Broadcasting Co.
OPERATED BY: Los Angeles Broadcasting Co.
BUSINESS ADDRESS: 645 So. Mariposa.
PHONE: Fitzroy 1234. STUDIO ADDRESS: 645
So. Mariposa. TRANSMITTER LOCATION:
8581 W. 18th St. TIME ON THE AIR: 168 hours
weekly. NEWS SERVICE: United Press.
Personnel
President and Gen'l Manager. . .Calvin J. Smith
Sales Manager Chas. T. Hughes
Program Manager R. Van Des Autels
Publicity Director Edith Reeback
Traffic Manager Lucile Blake
Record Librarian Don Otis
Chief Engineer H. W. Anderson
Coverage
Daytime Evening
Population — Primary . . . 3.000,000 1.150.000
Radio Homes— " ... 851,210 500,000
Source: Station survey.
K F I
LOS ANGELES— EST. 1922
NBC— RED
FREQUENCY: 640 Kc. POWER: 50.000
watts. OWNED BY: Earle C. Anthony. Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS: 141
N. Vermont St. PHONE: Fairfax 2121. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Buena Park. TIME ON THE AIR: 6:30 A.M. to
12:00 Midnight; Sundays, 8:00 A.M. to 12:00
Midnight (121 hours weekly). NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio, Lang-Worth.
Personnel
President Earle C. Anthony
General Manager Harrison Holliway
Sales Manager Clyde Scott
Program Manager Glan Heisch
Production Manager John I. Edwards
News Editor Jose Rodriguez
Publicity Director Bernard M. Smith
Sales Promotion Manager E. Pederson
Auditor Ernest Felix
Special Events Supervisor . . Jimmy Vandiveer
Continuity Editor Volney Cunningham
Musical Director Claude Sweeten
Chief Engineers Curtis Mason.
H. L. Blatterman
Coverage
Daytime Evening
Pop Nation— Primary 4,739,129 4,739,129
Radio Homes— " 1,300,000 1.300.000
Source: Station estimate
Representative
Edward Petry & Co.. Inc.
K F#V D
LOS ANGELES
FREQUENCY: 1020 Kc. POWER: 1000 watts.
OWNED BY: Standard Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: 338
S. Western Ave. PHONE: Drexel 2391. STUDIO
ADDRESS: 338 S. Western. TRANSMITTER
LOCATION: 9300 Cattaraugua St., Palms, Calif.
TIME ON THE AIR: 6:00 A.M. to local sunset.
10:00 P.M. to 6:00 A.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Langworth.
Davis & Schwegler.
Personnel
Owner J. F. Burke
Station Manager Frank Burke
Commercial Manager F. J. Smalley, Jr.
Chief Announcer Howard Gray
Chief Engineer Jack Smithson
K F W B
LOS ANGELES— EST. 1926
CALIFORNIA RADIO SYSTEM
FREQUENCY: 980 Kc POWER: 5000 watts.
OWNED BY: Warner Bros. Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
5833 Fernwood Ave. PHONE: Hempstead 5151.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Baldwin Hills, Culver City. TIME
ON THE AIR: 130 hours weekly. NEWS SER-
VICE: International News Service. TRAN-
SCRIPTION SERVICE: Associated Music.
Personnel
President L. J. Halper
Station Manager Harry Maizlish
357
CALIFORNIA
Commercial Manager Jack O. Gross
Chief Announcer Harry Hall
Production Manager Manning Ostroff
Promotion Dept. . . Dave Davidson, William Ray
Musical Director Leon Leonardi
Chief Engineer Harry Myers
Representative
Paul H. Raymer Co.
K F*S G
LOS ANGELES— EST. 1923
FREQUENCY: 1150 Kc. POWER: 2500 watts,
d.; 1000 Watts, n. OWNED BY: Echo Pcrrk
Evangelistic Association. OPERATED BY: Echo
Park Evangelistic Association. BUSINESS AD-
DRESS: 1100 Glendale Blvd. PHONE: Exposi-
tion 1141. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE AIR:
7:45 P.M. to 12:00 Midnight, daily except Fri-
day; 10:30 A.M. to 12:30 P.M., 3:00 P.M. to
4:15 P.M., and 7:00 P.M. to 12:00 Midnight
(29V2 hours weekly).
Personnel
President Aimee Semple McPherson
Station Manager Phil Kerr
Chief Engineer Myron Kluge
KGFJ
LOS ANGELES— EST. 1926
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Ben S. McGlashan. OPERATED
BY: Ben S. McGlashan. STUDIO ADDRESS:
1417 S. Figueroa St. PHONE: Prospect 2434.
TRANSMITTER LOCATION: 1828 Oak St.
TIME ON THE AIR: 24 hours daily. NEWS
SERVICE: International News Service.
Personnel
Manager Ben S. McGlashan
Assistant Manager H. Duke Hancock
Program Director Thelma Kirchner
Coverage
Daytime Evening
Population — Primary .... 500,000 1,000,000
Radio Homes— " 300,000 800,000
Population — Secondary . . 150,000 400,000
Radio Homes— " . . 75,000 200,000
Source: Station estimate.
Representative
Cox & Tanz
K H J
LOS ANGELES— EST. 1923
MBS— DON LEE
FREQUENCY: 930 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: Don-Lee Broad-
casting System. OPERATED BY: Same. BUSI-
NESS ADDRESS: 5515 Melrose Ave., Holly-
wood. PHONE: Hollywood 8111. STUDIO LO-
CATION: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to 1:00
A.M. (daily); 8:00 AM. to 12:00 Midnight (Sun-
day) NEWS SERVICE: International News Ser-
vice, Associated Press. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
President Thomas Lee
Vice-President and General Manager
Lewis Allen Weiss
Assistant Manager Willet H. Brown
General Sales Manager. .. .Wilbur Eickelberg
Television Director Harry Lubcke
Program Director Van C. Newkirk
Commercial Manager Sydney Gaynor
Publicity Director Mark Finley
Musical Director Dave Rose
Chief Engineer Frank Kennedy
Coverage
Daytime Evening
Population — Primary 2,283,847 2,283,847
Radio Homes — " 693,800 693,800
Population — Secondary . . 385,823 385,823
Radio Homes— " . . 96.455 96,455
Source: Joint Committee.
Representative
John Blair & Company
K M T R
LOS ANGELES— EST. 1924
FREQUENCY: 570 Kc. POWER: 1000 Watts.
OWNED BY: KMTR Radio Corp. OPERATED
BY: KMTR Radio Corp. BUSINESS ADDRESS:
1000 Cahuenga Blvd. PHONE: Hillside 1161.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 5:00
A.M. to 12:30 P.M. NEWS SERVICE: Trans-
radio Press. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: Lang-Worth, Davis
& Schwegler.
Personnel
President Victor E. Dalton
General Manager Kenneth O. Tinkham
Musical Director Salvafore Santaella
Chief Technician Carrol Hauser
Representative
Burn-Smith Co.
K N X
LOS ANGELES— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1070 Kc. POWER: 50.000
Watts. OWNED BY: Columbia Broadcasting
System. OPERATED BY: Same. BUSINESS
ADDRESS: 6121 Sunset Blvd., Columbia
Square, Hollywood. PHONE: Hollywood
1212. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Columbia Park, Torrance,
Calif. TIME ON THE AIR: 6:00 A.M. to 1:00
A.M.; Sundays, 7:00 A.M. to 1:00 A.M. NEWS
358
CALIFORNIA
SERVICE: United Press. International News
Service. ARTISTS' BUREAU: Columbia Man-
agement of California. Inc. TRANSCRIPTION
SERVICE: Associated Library Service.
Personnel
General Manager Donald W. Thornburgh
Pacific Coast Sales Manager. . .Arthur J. Kemp
S. Calif. Sales Manager Harry W. Witt
Assistant Manager, North California Office,
Charles S. Morin
National Network Sales .... William E. Forbes
CBS Western Program Director . Charles Vanda
KNX-Pacific Network Program
Director Russ Johnston
Pacific Network Sales Promotion
Manager George L. Moskovics
KNX-Sales Promotion Manager,
Edwin W. Buckalew
Chief Engineer Lester H. Bowman
Director of Public Relations Fox Case
Director of Publicity Hal Rorke
Traffic Manager Alan Cormack
Auditor Charles D. Ryder, Jr.
Assistant Program Director Ben Paley
Musical Director Lud Gluskin
Continuity Chief Paul Pierce
Production Manager Edith Todesca
Sound Effects Chief Alfred Span
Managing News Editor Nelson Pringle
Announcing Supervisor William Gay
Director of Education . . . Frances Farmer Wilder
Coverage
Daytime Evening
Population — Primary 3,322.600 7.069.700
Radio Homes— " 836,030 1,553,920
Population — Secondary . . 2,800.400 4,743,900
Radio Homes— " . . 664,280 1,105,810
Source: Market Research Division of Colum-
bia Broadcasting System.
Representative
Radio Sales.
K R*K D
LOS ANGELES— EST. 1927
FREQUENCY: 1150 Kc. POWER: 2500 watts,
d.; 1000 watts, n. OWNED BY: Radio Broad-
casters, Inc. OPERATED BY: Same. BUSINESS
ADDRESS: 541 South Spring St. PHONE:
Tucker 7111. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: 1100 Glendale
Blvd. TIME ON THE AIR: 5:30 A.M. to 7:45
P.M. and 12:00 Midnight to 2:00 A.M. except
Fridays and Sundays; Fridays, 7:45 P.M. to
12:00 Midnight; Sundays, 6:00 A.M. to 10:00
A.M., 12:30 P.M. to 3:00 P.M. and 4:15 P.M. to
7:00 P.M. NEWS SERVICE: International News
Service Personnel
General Manager John A. Driscoll
Studio Manager & Program Director
Howard R. Bell
Publicity Director Marcia Conrad
Musical Director Salvatore Santaella
Coverage
Population — Primary * 798,847
Population — Secondary * 753,450
* Families
Source: Los Angeles Chamber of Commerce.
K M#Y C
MARYSVILLE— EST. 1940
MUTUAL BROADCASTING SYSTEM
DON LEE BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Marysville-Yuba City Broad-
casters, Inc. OPERATED BY: Marysville-Yuba
City Broadcasters, Inc. BUSINESS ADDRESS:
State Theater Bldg., 515 E St. PHONES: 2080-1.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Riverside Ave., 2 miles north of
Marysville. TIME ON THE AIR: 7:00 A.M. to
11:00 P.M.; Saturdays, 7:00 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Marys-
ville Appeal-Democrat. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Horace Thomas
General Manager Hugh McClung
Station Manager Walter Conway
Commercial Manager Carl Winther
Sales Promotion Manager .... Paul McConnell
Program-Musical Director Robert Hambly
Production Manager-Publicity Director,
William Mathews
Chief Engineer Leon Stauf f er
Coverage
Population — Primary 54,450
Radio Homes — " 13,350
Population — Secondary 110,219
Radio Homes — " 30,350
Source: U. S. Census; Joint Committee; Mail
response analysis and field strength survey.
Representative
John Blair & Co.
k/o s
MERCED— EST. 1936
MUTUAL— DON LEE BROADCASTING SYSTEM
FREQUENCY: 1080 Kc. POWER: 250 watts.
OWNED BY: Merced Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Merced. PHONE: 1430-1-2. STUDIO ADDRESS:
Merced. TRANSMITTER LOCATION: 2 miles
N.E. of Merced on G Street Grade. TIME ON
THE AIR: 6:00 A.M. to sunset. NEWS SERV-
ICE: United Press. NEWSPAPER AFFILIA-
TION: Merced Sun-Star. TRANSCRIPTION
SERVICE: C. P. MacGregor.
Personnel
President Hugh McClung
Station Manager David S. Ballou
Commercial Manager Kenneth Gorsuch
Program Director Charles Kinsley, Jr.
359
CALIFORNIA
Publicity Director Viola Geary
Chief Engineer Erwin Dold
Coverage
Population — Primary 88,161
Population — Secondary 365,321
Source: Station estimate.
Representative
John Blair & Co.
K T*R B
MODESTO— EST. 1934
FREQUENCY: 860 Kc. POWER: 250 watts.
OWNED BY: KTRB Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: P. O.
Box 405. PHONE: Modesto 774. STUDIO AD-
DRESS: McHenry and Sylvan Aves. TRANS-
MITTER LOCATION: McHenry and Sylvan
Aves. TIME ON THE AIR: 6:30 A M. to sunset.
NEWS SERVICE: United Press.
Personnel
General Manager William H. Bates, Jr.
Commercial Manager Doug McCreary
Program Director Cecil Lynch
Chief Engineer Wayne Bethold
Coverage
Population — Primary 250,000
Population — Secondary 2,000.000
Source: Station estimate.
K D*0 N
MONTEREY— EST. 1935
DON LEE— MUTUAL
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Monterey Peninsula Broadcast-
ing Co. OPERATED BY: Monterey Peninsula
Broadcasting Co. BUSINESS ADDRESS: 275
Pearl St. PHONE: 8111. STUDIO ADDRESS:
275 Pearl St., Monterey; Casa Del Rey Hotel,
Santa Cruz; 137 Monterey St., Salinas. TRANS-
MITTER LOCATION: Municipal Wharf, Mon-
terey. Calif. TIME ON THE AIR: 6:30 A.M. to
11:00 P.M. NEWSPAPER AFFILIATION: Mon-
terey Peninsula Herald, Salinas Newspapers.
Inc. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President Allen Griffin
Station Manager Howard V. Walters
Commercial Manager H. V. Walters
Publicity Director Bob Pinkerton
Chief Engineer Omer Wright
Coverage
Daytime Evening
Population — Primary 128,690 97.650
Radio Homes " 30,182 22,050
Population— Secondary . . 421.000 336,800
Radio Homes " . . 90,100 72.080
Source: Field intensity survey.
Representative
John Blair & Co.
K LS
OAKLAND— EST. 1921
FREQUENCY: 1310 Kc. POWER: 1000 watts.
OWNED BY: Warner Brothers. OPERATED
BY: Same. BUSINESS ADDRESS: 327— 21st St.
PHONE: Higate 1212. STUDIO ADDRESS:
327— 21st St. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 24 hours daily.
NEWS SERVICE: International News Service.
Personnel
Station Manager S. W. Warner
Commercial Manager F. W. Morse
Program Director C. de Costa
Publicity Director Mary Dorr
Chief Engineer R. C. Butler
Coverage
Daytime Evening
Population — Primary 1.096.112 1.555.245
Radio Homes— " .... 186.342 236.924
Population — Secondary . 2,050,927 2,213,004
Radio Homes— " 296,515 313,329
Source: Station survey.
KLX
OAKLAND— EST. 1922
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Tribune Building Co. OPERATED
BY: Tribune Building Co. BUSINESS ADDRESS:
Tribune Tower, 13th & Franklin. PHONE:
Templebar 6000. STUDIO ADDRESS: Tribune
Tower, 13th & Franklin Sts. TRANSMITTER
LOCATION: Oakland. TIME ON THE AIR:
7:30 A.M. to 11:30 P.M.; Sundays, 12:00 noon
to 11:00 P.M. NEWSPAPER AFFILIATION:
The Oakland Tribune. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
Manager Preston D. Allen
K ROW
OAKLAND— EST. 1925
FREQUENCY: 960 Kc. POWER: 1000 watts.
OWNED BY: Educational Broadcasting Corp.
OPERATED BY: Educational Broadcasting Corp.
BUSINESS AND STUDIO ADDRESS: Radio Cen-
ter Bldg.. 464— 19th St. PHONE: Glencourt
6774. SAN FRANCISCO OFFICE and STUDIO
ADDRESS: Bellevue Hotel. PHONE: Ordway
6868. TRANSMITTER LOCATION: 1520 Eighth
Ave. TIME ON THE AIR: 167 Va hours weekly.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Lang-Worth, Stan-
dard Radio. Personnel
President W. I. Dumm
Vice-President-General
Manager Philip G. Lasky
360
CALIFORNIA
Program Director Keith Kerby
Production Manager Scott Weakley
Publicity Director Don Logan
Musical Director Edward House
Chief Engineer C. E. Downey
Coverage
Daytime Evening
Population— Primary 1.920,000 1.920.000
Radio Homes — " 460.960 460.960
Population— Secondary . . 212.000 212.000
Radio Homes— " . . 52,200 52,200
Source: Joint Committee.
Representative
Free & Peters, Inc.
K P*P C
PASADENA— EST. 1924
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Pasadena Presbyterian Church.
OPERATED BY: Same. BUSINESS ADDRESS:
585 E. Colorado St. PHONE: Sycamore 3-2193.
STUDIO ADDRESS: 585 E. Colorado. TRANS-
M:TTER LOCATION: 585 E. Colorado. TIME
ON THE AIR: (Sunday) 9:09 A.M. to 1:00 P.M.
& 6:45 P.M. to 9:00 P.M. (Wednesday 7:00 P.M.
to 9:30 P.M. TRANSCRIPTION SERVICE: Stan-
dard Radio.
HROW
"THE HOME-INTEREST STATION OF
THE GREAT OAKLAND-SAN FRANCISCO
METROPOLITAN AREA."
RADIO CENTER BUILDING
19th and Broadway
Oakland, California
Philip G. Lasky, General Manager
Represented Nationally by Free and Peters, Inc.
Personnel
Station Manager Frank M. Veale
Chief Announcer Vincent Parsons
Program-Musical Director Leon Hill
Production Manager Raymond Wylie
Chief Engineer N. V. Parsons
Coverage
Daytime Evening
Population — Primary 344.000 344.000
Population — Secondary . . 625.000 625.000
Source: Chamber of Commerce.
KV#CV
REDDING— EST. 1936
MUTUAL BROADCASTING SYSTEM
DON LEE BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Golden Empire Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
P. O. Box 477. PHONE: 900. STUDIO AD-
DRESS: Highway No. 99. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 7:00
A.M. to 12:00 Midnight; Sundays, 8:00 A.M.
to 12:00 Midnight. NEWSPAPER AFFILIA-
TION: Redding Searchlight. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Horace E. Thomas
Station Manager Frank H. Coffin
Commercial Manager Harold Winther
Program Director Orville Burda
Chief Engineer John Boren
Coverage
Population — Primary 55,160
Radio Homes — " 18,383
Population — Secondary 23.087
Radio Homes — " 6,021
Source: Chamber of Commerce; Joint Com-
mittee; Mail analysis.
Representative
John Blair & Company
K F#B K
SACRAMENTO— EST. 1922
NBC (RED & BLUE)— CALIFORNIA
RADIO SYSTEM
FREQUENCY: 1530 Kc. POWER: 10.000
Watts. OWNED BY: McClatchy Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 708 Eye St. PHONE: Main 5000.
STUDIO ADDRESS: 708 Eye St. TRANSMITTER
LOCATION: Yolo County. California. TIME
ON THE AIR: 6:00 A.M. to 12:00 Midnight.
NEWSPAPER AFFILIATION: The Sacramento
Bee. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
Vice-President G. C. Hamilton
Station & Business Manager Howard Lan»
Chief Announcer Tony Koester
361
CALIFORNIA
Sales Manager Leo Ricketts
Publicity Director J. Cieloha
Musical Director George Breece
Chief Engineer Norman D. Webster
Coverage
Population — Primary 730,000
Radio Homes — " 197,000
Population — Secondary 276,000
Radio Homes— " 79,000
Source: Field intensity survey and mail re-
sponse analysis.
Representative
Paul H. Raymer Company
K R#0 Y
SACRAMENTO— EST. 1937
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Royal Miller. OPERATED BY:
Same. BUSINESS ADDRESS: Sacramento Ho-
tel. PHONE: Main 665-6. STUDIO ADDRESS:
Sacramento Hotel. TRANSMITTER LOCA-
TION: 14th Ave. & 65th St. TIME ON THE
AIR: 7:00 A.M. to 12:30 A.M. NEWS SER-
VICE: International News Service. (132 Vz hours
weekly). TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President-Owner Royal Miller
Station Manager Will Thompson. Jr.
Sales Manager D. E. Lundy
Sales Promotion Manager Elton Rule
Program Director Ann Farrar
Production Manager Bert Barry
Chief Announcer Bob Tutt
Musical Director Garland Schuler
Director of Women's Programs,
Evangeline Baker
Chief Engineer Milton Cooper
Coverage
Population— Primary 375,000
Radio Homes— " 104,700
Population — Secondary 145,000
Radio Homes — " 42,000
Source: Mail response analysis.
Representative
Edward S. Townsend Co.
K F X M
SAN BERNARDINO— EST. 1929
MUTUAL— DON LEE
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: J. C. & E. W. Lee. OPERATED
BY: Lee Bros. Broadcasting Co. BUSINESS
ADDRESS: California Hotel. PHONE: 4761-2.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: 990 Colton Ave. TIME ON THE
AIR: 6:00 A.M. to 12:00 P.M. except Wednes-
day; Sunday, 1:00 P.M. to 6:45 P.M. and 9:00
P.M. to 12:00 Midnight; Wednesday, 6:00 A.M.
to 7:00 P.M. and 9:30 to 12:00 Midnight. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Standard Radio, Davis & Schwegler.
Personnel
Station Manager J. Clifford Lee
Commercial Manager Gene W. Lee
Chief Announcer Howard Baichly
Sales Manager Maury A. Vroman
Publicity Director George A. Burns
Chief Engineer Richard T. Sampson
Coverage
Daytime Evening
Population— Primary 149,901 106,241
Radio Homes— " .... 41,657 25,379
Population— Secondary . . 49,121 27,491
Radio Homes— " .... 17.278 7,634
Source: Station survey.
Representative
John Blair & Company
K FM B
SAN DIEGO— EST. 1940
FREQUENCY: 1420 Kc. POWER: 250 watts.
OWNED BY: Worcester Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Pacific Sguare. PHONE: Main 2114. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
1124 S. 34th St. TIME ON THE AIR: 118
hours weekly.
Personnel
President Warren B. Worcester
Sales Manager Mr. Heitfeld
K F*S D
SAN DIEGO— EST. 1926
NBC (Pacific-Blue)
FREQUENCY: 600 Kc. POWER: 5000 watts.
OWNED BY: Airfan Radio Corp., Ltd. OPER-
ATED BY: Airfan Radio Corp., Ltd. BUSINESS
ADDRESS: U. S. Grant Hotel, 326 Broadway.
PHONE: Franklin 6353. STUDIO ADDRESS:
U. S. Grant Hotel, 326 Broadway. TRANSMIT-
TER LOCATION: U. S. Grant Hotel, 326 Broad-
way. TIME ON THE AIR: (daily) 7:00 A.M. to
midnight; (Sunday) 8:00 A.M. to midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President-Station Manager Thomas E. Sharp
Assistant Manager Sam Lipsett
Commercial Manager John Babcock
Program-Publicity Director Leah McMahon
Chief Engineer Harold Hasenbeck
Coverage
Population — Primary 2,591,700
Radio Homes — " 825,000
Source: Field intensity measurement; Joint
Committee; U. S. Census.
Representative
Paul H. Raymer Company
362
CALIFORNIA
KGB
SAN DIEGO— EST. 1931
MUTUAL— DON LEE
FREQUENCY: 1360 Kc. POWER: 1000 watts.
OWNED BY: Don Lee Broadcasting System.
OPERATED BY: Same. BUSINESS ADDRESS:
1012 First Ave. PHONE: Franklin 6151. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: (daily) 7:00
A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to Mid-
night (124 hours weekly). NEWS SERVICES:
Associated Press, United Press. International
News Service. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Genl. Mgr Lewis Allen Weiss
Station Manager S. W. Fuller
Sales Manager D. J. Donnelly
Program Director James Dillon
Publicity Director David Titus
Chief Announcer Gene Ericson
Musical Director George Bacon
Chief Engineer Verne Milton
Coverage
Daytime Evening
Population — Primary 280.000 280,000
Radio Homes— " .... 75,334 75,334
Source: Station survey.
Representative
John Blair & Co.
K F R C
SAN FRANCISCO— EST. 1924
MUTUAL— DON LEE BROADCASTING
SYSTEMS
FREQUENCY: 610 Kc. POWER: 5,000 watts.
OWNED BY: Don Lee Broadcasting System.
OPERATED BY: Same. BUSINESS ADDRESS:
1000 Van Ness Ave. PHONE: Prospect 0100.
STUDIO ADDRESS: 1000 Van Ness Ave.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:30 A.M. to midnight; Sundays,
8:00 A.M. to midnight. NEWS SERVICE: Inter-
national News Service, Associated Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President Thomas S. Lee
Station Manager William D. Pabst
Commercial Manager Ward D. Ingrim
Program Director Ben Harkins
Production Manager Mel Venter
Sales Promotion Manager Gary Kreidt
Chief Announcer Bob Bence
Sales-Traffic Manager Enes Canata
Publicity Director Pat Kelly
Musical Director Cy Trobbe
Chief Engineer Ernest G. Underwood
Coverage
Daytime Evening
Population — Primary .... 2.554.209 2.136.890
Radio Homes— " 663,120 580.940
Population — Secondary . . 3,270.260
Radio Homes— " . . 841.710 780.670
Source: Joint Committee.
Representative
John Blair & Co.
KGO
SAN FRANCISCO— EST. 1924
NATIONAL BROADCASTING CO.
FREQUENCY: 810 Kc. POWER: 10000 watts.
OWNED BY: General Electric Co. OPERATED
BY: National Broadcasting Co. BUSINESS
ADDRESS: 111 Sutter St. PHONE: Sutter
1920. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Oakland. TIME ON THE
AIR: (daily) 6:30 A.M. to midnight— (Sunday)
7:30 A.M. to midnight. NEWS SERVICE: In-
ternational News Service and United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus,
Davis & Schwegler.
Personnel
Station Manager A. E. Nelson
Sales Promotion Manager Gene Clark
Program Director Glenn Dolberg
Production Manager Robert Seal
Office Manager S. P. Dorais
Chief Announcer Paul Gates
Sales Manager William B. Ryan
Traffic Manager George Fuerst
Education & Agriculture
Director Jennings Pierce
Publicity Director Milton Samuel
Station Engineer Curtis D. Peck
Coverage
Daytime Evening
Population — Primary 2,428,600 2,460,500
Radio Homes — " 660,900 672,000
Population — Secondary . . 803,300 2,644.600
Radio Homes — " . . 221,500 683,400
Source: Field intensity survey and mail
response analysis.
Representative
National Broadcasting Co., Inc.
K J*B S
SAN FRANCISCO— EST. 1925
KJBS-KQW COMBINATION
FREQUENCY: 1100 Kc. POWER: 500 watts.
OWNED BY: Julius Brunton & Sons Co. OP-
ERATED BY: Julius Brunton & Sons Co. BUSI-
NESS ADDRESS: 1470 Pine St. PHONE: Ord-
way 4148. STUDIO ADDRESS: 1470 Pine St.
TRANSMITTER LOCATION: 1470 Pine St.
TIME ON THE AIR: (Mon., Tues., Wed., Thurs.,
Fri. and Sunday) 10:00 P.M. to local sunset the
following day; Saturday, 11:30 to local sunset
the following day. NEWS SERVICE: United
363
364
CALIFORNIA
Press, International News Service, KJBS News
Service. TRANSCRIPTION SERVICE: Standard
Radio, Lang-Worth, NAB Library, C. P. Mac-
Gregor.
Personnel
General Manager Ralph R. Brunton
Manager E. P. Franklin
Coverage
Population — Primary 1,497,000
Radio Homes — " 400,000
Source: Field intensity measurements.
Representative
Homer Owen Griffith, Los Angeles
KPO
SAN FRANCISCO— EST. 1922
NATIONAL BROADCASTING CO.
FREQUENCY: 680 Kc. POWER: 50,000
Watts. OWNED BY: National Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 111 Sutter St. PHONE: SutteT 1920.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Belmont. TIME ON THE AIR:
(daily) 6:00 A.M. to midnight; (Sunday) 7:00
A.M. to midnight. NEWS SERVICE: Inter-
national News Service and United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus,
Davis & Schwegler.
Personnel
Station Manager A. E. Nelson
Sales Promotion Manager Gene Clark
Program Director Glenn Dolberg
Production Manager Robert Seal
Office Manager S. P. Dorais
Chief Announcer Paul Gates
Sales Manager William B. Ryan
Traffic Manager George Fuerst
Education & Agriculture
Director Jennings Pierce
Publicity Director Milton Samuel
Station Engineer Curtis D. Peck
Coverage
Daytime Evening
Population — Primary 2,736,500 2,624,600
Radio Homes— " 741,200 714,100
Population — Secondary . . 293,100 3,034,300
Radio Homes — " . . 80,800 753,300
Source; Field intensity survey and mail
response analysis.
Representative
National Broadcasting Co., Inc.
ks'a n
SAN FRANCISCO— EST. 1925
CALIFORNIA RADIO SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Golden Gate Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
1355 Market St. PHONE: Market 8171. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 168 hours
weekly. NEWS SERVICE: United Press, Inter-
national News Service. TRANSCRIPTION SER-
VICE: Lang-Worth.
Personnel
President S. H. Patterson
Station Manager Lou Keplinger
Program Director Lee Goldsmith
Publicity Director Jean Anderson
Chief Announcer Charles Cooper
Chief Engineer Mel Williams
Coverage
Daytime Evening
Population— Primary 1,561,528 1.561,528
Radio Homes— " 391,000 391,000
Population— Secondary . . 1,753,450 1,753,460
Radio Homes— " . . 451.030 451,030
Source: Station survey.
Representative
Forjoe & Co.
KS> 0
SAN FRANCISCO— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 560 Kc. POWER: 5000 Watts,
d.; 1000 Watts, n. OWNED BY: The Asso-
ciated Broadcasters, Inc. OPERATED BY: Same.
BUSINESS ADDRESS: Palace Hotel Bldg., 140
Jesse St. PHONE: Garfield 4700. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Islias Creek. TIME ON THE AIR: 18 hours daily.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Lang-Worth.
Personnel
President W. I. Dumm
General Manager Lmcoln Dellar
National Sales Manager Haan J. Tyler
Program Director Clifton Howell
Director of Public Relations R. W. Dumm
Sales Promotion Manager. . . .Jack P. Cowden
Chief Announcer Ken Craig
Traffic Manager I. V. Newlin
Publicity Director Marie Houlihan
Musical Director Dick Aurandt
Chief Engineer R. V. Howard
Coverage
Daytime Evening
Population — Primary 2,181,800 2,076,700
Radio Homes— " 643,120 611,970
Population— Secondary . . 482,300 132,600
Radio Homes— " . . 99,070 23,700
Source: Jo'nt Committee; county auditor's
estimate (1939).
Representative
Edward Petry & Co.
K Y A
SAN FRANCISCO— EST. 1926
FREQUENCY: 1260 Kc. POWER: 5000 watts,
d.; 1,000 Watts, n. OWNED BY: Hearst Ra-
dio, Inc. OPERATED BY: Same. BUSINESS
ADDRESS: Hearst Bldg. PHONE: Douglas
365
CALIFORNIA
2536. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Candlestick Point, Bay
View Park. TIME ON THE AIR: (daily) 6:00
A.M. to midnight. (Sunday) 8:00 A.M. to
midnight. NEWSPAPER AFFILIATIONS: San
Francisco Examiner, San Francisco Call-Bulle-
tin. NEWS SERVICE: International News Ser-
vice. TRANSCRIPTION SERVICE: Associated
Music.
Personnel
President C. B. McCabe
General Manager Harold Meyer
Program Director Reiland Quin
Chief Announcer David S. Vaile
Publicity Director J. Clarence Meyers
Musical Director Edward Fitzpatrick
Chief Engineer Paul C. Schulz
Coverage
Population — Primary 1,552,000
Radio Homes — " 457,000
Population — Secondary 1,960,000
Radio Homes — " 578,000
Source: Field intensity measurement; Joint
Committee; U. S. Census.
Representative
International Radio Sales.
K Q W
SAN JOSE— EST. 1912
MUTUAL— DON LEE
FREQUENCY: 740 Kc. POWER: 5000 watts.
OWNED BY: Pacific Agricultural Foundation,
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: 87 East San Antonio St. PHONE:
Ballard 2616. STUDIO ADDRESS: 87 East San
Antonio St. TRANSMITTER LOCATION: Al-
viso, Calif. TIME ON THE AIR: 6:15 A.M. to
12:00 Midnight. NEWS SERVICE: United Press,
International News Service. TRANSCRIPTION
SERVICE: NBC Thesaurus, Standard Radio,
C. P. MacGregor.
Personnel
President Ralph R. Brunton
General Manager C. L. McCarthy
Sales Manager H. O. Fiebig
Production Manager Dick Ellers
Sales Promotion and Program Manager,
Ray Lewis
Musical Director Fred Ruegg
Chief Engineer C. V. Davey
Coverage
Daytime Evening
Population — Primary .... 2,834,542 2,834.542
Radio Homes— " .... 545,870 545,870
Source: Joint Committee; Chamber of Com-
merce; field intensity survey.
Representative
Reynolds-Fitzgerald, Inc.
K V E C
SAN LUIS OBISPO— EST. 1937
MUTUAL— DON LEE
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Christina M. Jacobson, tr. as The
Valley Electric Co. OPERATED BY: The Valley
Electric Co. BUSINESS ADDRESS: 851 ffiguera
St. PHONE: San Luis Obispo 1100. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Roosevelt Highway. TIME ON THE AIR: 6:45
A.M. to 12:00 Midnight, daily; 8:00 A.M. to
12:00 Midnight, Sundays (119V2 hours weekly).
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
Owner Christina M. Jacobson
Manager Les Hacker
Sales Manager Joe Shuttleworth
Program Director Aram Re jebian
Chief Announcer William Barton
Chief Engineer Earl Travis
Representative
John Blair & Co.
KV*0 E
SANTA ANA— EST. 1926
DON LEE— MUTUAL
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: The Voice of the Orange Em-
pire, Inc., Ltd. OPERATED BY: Same. BUSI-
NESS ADDRESS: 307 North Broadway. PHONE:
490 1-R. STUDIO ADDRESS: 2825 W. 5th St.
PHONE: 4900. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: (Daily) 7:00 A.M.
to 12:00 midnight; (Sunday) 8:00 A.M. to 12:00
midnight. TRANSCRIPTION SERVICE: C. P.
MacGregor.
Personnel
President and General Manager,
Ernest L. Spencer
Vice-President C. P. MacGregor
Sales Manager Puck Wendling
Production Manager Wallace S. Wiggins
Merchandising & Promotion
Manager Vic Rowland
Chief Engineer Wallace S. Wiggins
Representative
John Blair & Company
K 6 B
SANTA BARBARA— EST. 1929
MUTUAL— DON-LEE BROADCASTING
SYSTEMS
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Santa Barbara Broadcasters, Ltd.
OPERATED BY: Don Lee Broadcasting System.
BUSINESS ADDRESS: 15 E. Haley. PHONE:
4131. STUDIO ADDRESS: 15 E. Haley. TRANS-
MITTER LOCATION: Same. TIME ON THE
366
CALIFORNIA
AIR: 6:45 A.M. to 12:00 Midnight. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
President Thomas S. Lee
Station Manager Earl Pollock
Production Manager & Chief
Announcer Bob Perry-
Sales Manager Arthur Manuel
Chief Engineer Walter Radtke
Coverage
Daytime Evening
Population — Primary 118,400 118,400
Radio Homes — " 37,000 37,000
Population — Secondary . . 26,000 26,000
Radio Homes — " . . 8.000 8.000
Source: Station survey.
Representative
John Blair & Co.
kt'm s
SANTA BARBARA— EST. 1937
NATIONAL BROADCASTING CO.
CALIFORNIA RADIO SYSTEM
FREQUENCY: 1250 Kc. POWER: 1000 watts.
OWNED BY: News-Press Pub. Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
De La Guerra Plaza. PHONE: 6111. STUDIO
ADDRESS: De La Guerra Plaza; Ventura,
Calif. TRANSMITTER LOCATION: Goleta.
TIME ON THE AIR: (daily) 6:45 A.M. to Mid-
night; (Sunday) 8:00 A.M. to Midnight. NEWS-
PAPER AFFILIATION: Santa Barbara News-
Press. NEWS SERVICE: International News
Service, Associated Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
Manager Charles A. Storke
Coverage
Daytime Evening
Population — Primary 138,958 138,958
Radio Homes— " .... 34.450 34,450
Source: U. S. Census.
Representative
Paul H. Raymer Co.
KS*R 0
SANTA ROSA— EST. 1937
FREQUENCY: 1350 Kc. POWER: 1000 watts.
OWNED BY: E. L. Finley. OPERATED BY:
Wilt Gunzendorfer. BUSINESS ADDRESS: Press
Democrat Bldg. PHONE: Santa Rosa 110.
STUDIO ADDRESS: Press Democrat Bldg.
TRANSMITTER LOCATION: Vallejo & Fresno
Sts. TIME ON THE AIR: 6:30 A.M. to 10:00
P.M. NEWSPAPER AFFILIATION: Santa Rosa
Press-Democrat, Santa Rosa Republican. NEWS
SERVICE: United Press, International News
Service, Associated Press. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President E. L. Finley
Manager Wilt Gunzendorfer
Program Director Gordon Brown
Production Manager-Chief Announcer,
Larry Hays
Publicity Director Mike Pardee
Chief Engineer Howard McCauley
Coverage
Radio Homes — Primary 139,410
Based on 250 Watts:
Source: Station survey.
K G*D M
STOCKTON— EST. 1926
FREQUENCY: 1130 Kc. POWER: 1000 watts.
OWNED BY: E. F. Peffer. OPERATED BY: E.
F. Peffer. BUSINESS ADDRESS: 40 S. Califor-
nia St. PHONE: 44551. STUDIO ADDRESS:
515 E. Market. TRANSMITTER LOCATION:
Highway 99, S.E. TIME ON THE AIR: 5:45
A.M. to local sunset. NEWS SERVICE: Inter-
national News Service. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
Manager E. Smith
Program Director Donald J. Ralph
KWG
STOCKTON— EST. 1921
NBC (RED AND BLUE) & CALIFORNIA RADIO
SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: McClatchy Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Hotel Wolf. PHONE: 2-2727. 580 M. STUDIO
ADDRESS: Hotel Wolf. TRANSMITTER LOCA-
TION: Weber & E. Sts. TIME ON THE AIR: 6:00
A.M. to Midnight. NEWSPAPER AFFILIATION:
McClatchy Newspapers, Inc. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
President Guy C. Hamilton
Station & Sales Manager George Ross
Chief Announcer Lester Jacobson
Chief Engineer Russell Bennett
Representative
Paul H. Raymer Company
KT#K C
VISALIA— EST. 1937
MUTUAL— DON LEE
FREQUENCY: 920 Kc. POWER: 1000 watts.
OWNED BY: Tulare-Kings Counties Radio As-
soc. OPERATED BY: Same. BUSINESS AD-
DRESS: Visalia, P. O. Box 511. PHONE: 574-5.
STUDIO ADDRESS: Visalia. TRANSMITTER
367
CALIFORNIA-COLORADO
LOCATION: ll/2 miles south of Visalia. TIME
ON THE AIR: 6:00 A.M. to 11:00 P.M., daily
except Saturday; 6:00 A.M. to 12:00 midnight,
Saturdays. NEWS SERVICE: United Press.
NEWSPAPER AFFILIATIONS: Time-Delta-
Visalia Recorder, Porterville, Times & Advance
Register, Tulare. TRANSCRIPTION SERVICE:
C. P. MacGregor, Standard Radio.
Personnel
General Manager Chas. A. Whitmore
Station Manager Chas. P. Scott
Sales Manager Milliard Kibbe
Program-Musical Director Jerry Irwin
Production Manager Ken Aitken
Chief Announcer Sheldon Anderson
Chief Engineer Bert Williamson
Coverage
Daytime Evening
Population — Primary 455,400 350,000
Radio Homes — " .... 93,650
Population — Secondary . . * 750.000
* Approximation.
Representative
John Blair & Company
K H U B
WATSONVILLE— EST. 1937
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: John P. Scripps. OPERATED BY:
E. W. Slusser. BUSINESS ADDRESS: Atkinson
Lane. PHONE: 1700-1. STUDIO ADDRESS:
Atkinson Lane. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M. (112 hours weekly). NEWSPA-
PER AFFILIATION: Watsonville Register-
Pajaronian. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President John P. Scripps
Station Manager E. W. Slusser
Commercial Manager George Barringer
Program-Publicity Director Eddie Calder
Chief Announcer Morry Bertsch
Musical Director Nana Taylor
Chief Engineer Farrel Buckley
Coverage
Daytime Evening
Population — Primary 50,000 30,000
Population — Secondary . 20,000
Representative
Walter Biddick Co.
Forjoe & Co.
<S» %J> Ly ir*^\ iy ^ -
Population 1,1 23,296
Number of Radio Homes 254,900
Number of Families 314,952
Auto Registrations 362,000
For 1940 Census
data, please turn to page 245
K G I W
ALAMOSA— EST. 1929
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: E. L. Allen. OPERATED BY: E. L.
Allen. BUSINESS ADDRESS: Alamosa, Colo.
PHONE: Alamosa 26. STUDIO ADDRESS:
Alamosa and Monte Vista. TRANSMITTER LO-
CATION: East Alamosa. Colo. TIME ON THE
AIR: 7:00 A.M. to 7:30 P.M. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
Owner E. L. Allen
K V 0 R
COLORADO SPRINGS— EST. 1922
CBS
FREQUENCY: 1300 Kc. POWER: 1000 watts.
OWNED BY: Outwest Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Antlers Hotel. PHONE: Main 278. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Platte Ave. east of city limits. TIME ON THE
AIR: 6:45 A.M. to midnight. NEWSPAPER AF-
FILIATIONS: Colorado Springs Gazette & Tele-
graph. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICES: NBC Thesaurus.
Standard Radio, & Lang-Worth Features.
Personnel
President E. K. Gaylord
Station Manager Dudley Tichenor
Program Director Elaine Clemons
Musical Director Duane Osborn
Chief Engineer Cozine Strang
Coverage
Population — Primary 166,000
Radio Homes — " 38,000
Population — Secondary 59,300
Radio Homes — " 11,500
Source: Mail response analysis.
Representative
The Katz Agency
368
• • • COL
K F E L )
DENVER— EST. 1923
MUTUAL
MOUNTAIN & PLAIN NETWORK
FREQUENCY: 950 Kc. POWER: 5000 watts.
OWNED BY: Eugene P. O'Fallon. Inc. OPER-
ATED BY: Eugene P. O'Fallon, Inc. BUSI-
NESS ADDRESS: Albany Hotel. PHONE: Key-
stone 0178. STUDIO ADDRESS: Albany Hotel.
TRANSMITTER LOCATION: 5350 West 20th
Ave. TIME ON THE AIR: 5:30 A.M. to 12:30
A.M., daily; 7:00 A.M. to 12:30 A.M., Sundays.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICES: World Broadcasting
System, Lang-Worth, Standard Radio, Davis &
Schwegler, C. P. MacGregor.
Personnel
President-Station Manager Gene O'Fallon
Director Frank Bishop
Commercial Manager Holly Moyer
Program and Sales Promotion Manager,
Don McCraig
Production Manager-Chief Announcer,
Herb Trackman
Chief Engineer Charles Hastings
ORADO
Coverage
Daytime Evening
526,445
124,600
323,300
150.000
Population — Primary . .
Radio Homes — "
Population — Secondary
Radio Homes — "
Source: Mail analysis.
Representative
John Blair & Company
526,445
110,000
526.445
124,600
K LZ
DENVER— EST. 1920
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 560 Kc. POWER: 5000 watts.
OWNED BY: KLZ Broadcasting Co. OPER-
ATED BY: KLZ Broadcasting Co. BUSINESS
ADDRESS: Shirley Savoy Hotel. PHONE:
Main 4271. STUDIO ADDRESS: Shirley Savoy
Hotel. TRANSMITTER LOCATION: S. Franklin
at Hamden, Englewood, Colo. TIME ON THE
AIR: 5:00 A.M. to 1:05 A.M.; Sunday, 6:30 A.M.
to 12:00 Midnight (138 hours weekly. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Associated Program
Service.
FEL
"THE M I L E - H I G H MUTUAL NETWORK STATION"
DENVER, COLORADO
•
5000 Watt Western Electric Transmitter
with Directive Array —
Concentrating its Power in the Population Centers
DAY and NIGHT
Complete information, availabilities and low pro-rata talent costs on request to:
GENE O'FALLON, MGR.
Represented by
JOHN BLAIR & CO.
369
COLORADO
Personnel
President E. K. Gaylord
Station Manager Hugh B. Terry
Program Director Arthur Wuth
Production Manager Derby Sproul
Promotion Director R. C. Groffman
Musical Director Les Weelans
Chief Engineer T. A. McClelland
Coverage
Daytime Evening
Population — Primary 953,265 708,400
Radio Homes— " .... 204,641 156,068
Source: U. S. Census; Joint Committee.
Representative
The Katz Agency
K M V R *
DENVER— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: F. W. Meyer. OPERATED BY:
F. W. Meyer. BUSINESS ADDRESS: Denver.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Unlimited
License.
* Station was licensed to operate under a
C.P. at the time of going to press and no fur-
ther information was available after the usual
requests. •
K 0 A
DENVER— EST. 1924
NATIONAL BROADCASTING CO.
FREQUENCY: 850 Kc. POWER 50,000 watts.
OWNED BY: General Electric Co. OPERATED
BY: National Broadcasting Co. BUSINESS
ADDRESS: 1625 California St. PHONE: Main
6211. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Aurora, Colo. TIME ON THE
AIR: 5:30 A.M. to 1:00 A.M.; Sunday, 7:00
A.M. to 1:00 A.M. (135 hours weekly). NEWS
SERVICE: United Press, International News
Service. TRANSCRIPTION SERVICES: NBC
Thesaurus, Standard Radio. MAINTAINS ART-
ISTS BUREAU.
Personnel
President, General Electric Charles Wilson
President, National Broadcasting,
Niles Trammell
General Manager Lloyd E. Yoder
Assistant Manager Robert H. Owen
National Spot Sales Manager,
James R. MacPherson
Local Sales Manager A. W. Crapsey
Production Manager John B. Lyman, Jr.
Publicity Director Don Martin
News Editor Albert Orrick
Auditor-Office Manager Dale L. Newbold
Traffic Manager H. M. Loucks
Musical Directors,
Milton Shrednik, Chester Smith
Program Director Clarence C. Moore
Artists Bureau Head Duncan McColl
Chief Engineer Robert H. Owen
Coverage
Daytime
Population — Primary 1,099,400
Radio Homes — " 239.200
Population — Secondary . . 568,200
Radio Homes — " . . 104,400
Evening
1,113,400
249,100
3.255.100
625,700
Source: NBC Airea method of field strength
measurements and mail response analysis.
Representative
National Broadcasting Co., Inc.
K P 0 F
DENVER— EST. 1928
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Pillar of Fire (A Corporation).
OPERATED BY: Pillar of Fire (A Corporation)
BUSINESS ADDRESS: 1845 Champa St. STU
DIO ADDRESS: 1845 Champa St.
(Non-Commercial Sttaion.)
K V 0 D
DENVER— EST. 1925
NATIONAL BROADCASTING CO.
FREQUENCY: 630 Kc. POWER: 1000 Watts.
OWNED BY: Colorado Radio Corp. OP-
STATION
KVOD
DENVER
Takes great pleasure in
announcing the appointment of
WEED AND COMPANY
as its National Representative.
*
NBC Affiliate 630 Kilocycles
370
COLORADO
ERATED BY: Same. BUSINESS ADDRESS:
Tenth Floor, Midland Savings Bldg. PHONE:
Tabor 2291. STUDIO ADDRESS: Same.
TIME ON THE AIR: 181/2 hours daily; Sundays,
17 hours. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: Associated Music
Publishers, Lang-Worth, C. P. MacGregor.
Personnel
President and General Manager .... W. D. Pyle
Station & Commercial Manager. . . .T. C. Ekrem
Program Director J. E. Finch
Sales Dept Con Hecker
Publicity Director B. H. Stanton
Coverage
Daytime Evening
Population — Primary 1,091.043 682,227
Radio Homes— " .... 229,430 151.430
Population — Secondary . . 227,437 134.983
Radio Homes — " . . 45,245 27.366
Source: U. S. Census; Joint Committee.
Representative
Weed & Co.
KIUP
DURANGO— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: San Juan Broadcasting Co.. Inc.
OPERATED BY: San Juan Broadcasting Co..
Inc. BUSINESS ADDRESS: 2800 Main Ave.
PHONE: 117. STUDIO ADDRESS: 2800 Main
Ave. TRANSMITTER LOCATION: 2800 Main
Ave. TIME ON THE AIR: 7:30 A.M. to 10:00
P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Davis & Schwegler.
Personnel
Station Manager Raymond M. Beckner
Chief Engineer G. L. Schmehl
Coverage
Daytime Evening
Population — Primary 50,000 50,000
Radio Homes — " 10.340 10,340
Population — Secondary . . 125.000 125.000
Radio Homes — " . . 30.000 30.000
Source: Field intensity survey and mail re-
sponse analysis.
K FX J
GRAND JUNCTION— EST. 1926
MUTUAL BROADCASTING SYSTEM
MOUNTAIN & PLAIN NETWORK
FREQUENCY: 1230 Kc. POWER: 250 Watts.
OWNED BY: R. G. Howell and Chas. Howell
doing business as Western Slope Broadcasting
Co. OPERATED BY: Western Slope Broadcast-
ing Co. BUSINESS ADDRESS: La Court Hotel.
PHONE: Grand Junction 126. STUDIO AD-
DRESS: La Court Hotel. TRANSMITTER LO-
CATION: Hillcrest Manor. TIME ON THE AIR:
7:00 A.M. to 10:00 P.M. (100 hours weekly).
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
General Manager Rex Howell
Commercial Manager Chas. Howell
Traffic and Publicity Manager .... Alice Barber
Chief Engineer Fred Mendenhall
Coverage
Population — Primary 18.321
Radio Homes — " 13.204
Source: Field strength measurements.
K FK A
GREELEY— EST. 1921
MUTUAL BROADCASTING SYSTEM
MOUNTAIN & PLAIN NETWORK
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Mid-Western Radio Corp. OP-
ERATED BY: Mid-Western Radio Corp. BUSI-
NESS ADDRESS: 620 Eighth Ave. PHONE:
450-1. STUDIO ADDRESS: 620 Eighth Ave.
TRANSMITTER LOCATION: Hoover Park.
TIME ON THE AIR: 90 hours weekly. NEWS
SERVICE: United Press.
Personnel
President-Station Manager Francis Price
Program Director Dorothy Baldwin
Production Manager Charles W. Lang
Coverage
Daytime
Population — Primary 983,170
Radio Homes — " 230,180
Source: U. S. Census; Joint Committee.
Representative
Furgason & Walker. Inc.
K 0 K 0
LA JUNTA— EST. 1937
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: The Southwest Broadcasting Co.
OPERATED BY: The Southwest Broadcasting
Co. BUSINESS ADDRESS: La Junta. STUDIO
ADDRESS: La Junta. TRANSMITTER LOCA-
TION: La Junta. TIME ON THE AIR: 6:00 A.M.
to 9:30 P.M. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
Station Manager Leonard E. Wilson
K I D W
LAMAR— EST. 1932
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: The Lamar Broadcasting Co.
OPERATED BY: Lamar Broadcasting Co. BUSI-
NESS ADDRESS: 129 W. Elm St. PHONE: 16.
STUDIO ADDRESS: 129 W. Elm St. TRANS-
MITTER LOCATION: Lamar. TIME ON THE
AIR: 7:00 A.M. to 6:00 P.M. and 9:30 P.M. to
12:00 Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC The-
371
DIRECT ROUTE TO THE BEST MARKET IN THE WHOLE UNITED STATES
WTIC offers you a direct route to
Connecticut and the rest of Southern
New England — the richest market in
the whole United States. And that's
not just talk. Sales Management in its
September, 1940 issue gave the cold,
hard facts concerning this rich indus-
trial and farming community.
For example, the per family annual
effective buying income for Connecti-
cut is estimated at $3,423.00, the high-
est of any of the United States and 39%
above the national average. And all
indications point to an even greater
figure during the coming year.
What does all this mean? It means
39% more cash response to your adver-
tising.
The impact of 50,000 Watts and the
authority of more than 15 years as the
favorite station of Southern New Eng-
land makes WTIC the direct route
for your sales message in this rich
market.
W7DC
50,000
WATTS
A "MUST" FOR A BIG JOB IN THE BIG SOUTHERN NEW ENGLAND MARKET
The Travelers Broadcasting Service Corporation, Member NBC Red Network and Yankee Network
Representatives: Weed t Company, New York, Chicago, Detr '
372
COLORADO-CONNECTICUT
Personnel
General Manager C, R. Anderson
K G H F
PUEBLO— EST. 1928
NATIONAL BROADCASTING CO.
(BLUE & RED)
FREQUENCY: 1350 Kc. POWER: 500 watts.
OWNED BY: Curtis P. Ritchie. OPERATED
BY: Same. BUSINESS ADDRESS: Pueblo Sav-
ings & Trust Co. Bldg. PHONE: 3877. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
U. S. Highway No. 87. TIME ON THE AIR:
Unlimited license. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Owner Curtis P. Ritchie
Station Manager J. H. McGill
Commercial Manager Maxson I. Bevens
Program Director Fred Amos
Representative
Howard H. Wilson Co.
K G E K
STERLING— EST. 1926
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Elmer G. Beehler. OPERATED
BY: Elmer G. Beehler. BUSINESS ADDRESS:
Fleming Road. PHONE: 679. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 11:30 A.M. to 1:30
P.M. daily, and Tuesdays and Fridays 7:15
P.M. to 8:45 P.M.; Sunday, 11:00 A.M. to 12:15
P.M. and 2:30 P.M. to 3:30 P.M.
— CONNECTICUT
Population 1,709,242 Number of Radio Homes 410,790
Number of Families 446,717 Auto Registrations 480,000
For 1940 Census data, please turn to page 246
W I c c
BRIDGEPORT (New Haven)—
EST. 1926
NBC-MBS-YANKEE AND
COLONIAL NETWORKS
FREQUENCY: 600 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: The Yankee
Network, Inc. OPERATED BY: The Yankee
Network, Inc. BUSINESS ADDRESS: 21 Brook-
line Ave., Boston, Mass. STUDIO ADDRESS:
1241 Main St., Bridgeport. PHONE: 6-1121.
TRANSMITTER LOCATION: Pleasure Beach.
TIME ON THE AIR: 6:00 A.M. to 2:00 A.M.
NEWS SERVICES: International News Service,
Yankee Network News Service. TRANSCRIP-
TION SERVICES: Associated Library. AFFILI-
ATED with Yankee Network Artists' Bureau.
Personnel
President John Shepard 3rd
Station Manager Joseph Lopez
Supervisor, New Haven
Studios Judson LaHaye
Sales Manager Norman Whittaker
Publicity Director and
Program Director Florence Ballou
Musical Director Gus Meyers, Jr.
Chief Engineer Garo Ray
Coverage
Daytime Evening
Population — Primary 803,320 517,757
Radio Homes— " .... 184,764 119,064
Source: Field instensity measurements.
Representative
Edward Petry & Co., Inc.
W N A B
BRIDGEPORT— EST. 1941
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Harold Thomas. OPERATED BY:
Harold Thomas. BUSINESS ADDRESS: Bridge-
port. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
Unlimited License.
Personnel
Owner Harold Thomas
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
373
0««*2
A RADIO
5r^^
Choosing a radio
station for "spot" business
can be a measured procedure
— as exact as a geometric
formula.
To crystallize the formula,
we give you a triangle. On
one side, you have coverage.
On the other, programs.
And on the base of the
triangle, rate.
When you take all three
factors into consideration,
you inevitably get the right
answer— and the right station.
In the Hartford Area — Con-
necticut's Major Market —
the triangle has a very
pointed story. You get all
three-on WDRC.
WDRC
CONNECTICUT'S PIONEER BROADCASTER
5,000 WATTS 18 HOURS DAILY
BASIC CBS FOR CONNECTICUT
374
CONN ECTICUT
W D R C
HARTFORD— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1360 Kc. POWER: 5000 watts.
OWNED BY: WDRC, Inc. OPERATED BY:
WDRC, Inc. BUSINESS ADDRESS: 750 Main
St. PHONE: 7-1188-9. STUDIO ADDRESS: 750
Main St. TRANSMITTER LOCATION: Blue
Hills Ave., Bloomfield. TIME ON THE AIR:
7:00 A.M. to 1:00 A.M. (daily); 8:00 A.M. to
1:00 A.M. (Sunday). NEWS SERVICE: United
Press TRANSCRIPTION SERVICE: Associated.
Personnel
President and Station
Manager Franklin M. Doolittle
Commercial & Advertising
Manager Wm. F. Malo
Program Director Walter B. Haase
Publicity Director Jack Zaiman
Chief Announcer Ray Barrett
Musical Director Sterling V. Couch
Chief Engineer Italo Martino
Coverage
Population — Primary 548,109
Radio Homes — " 341,959
Source: Station survey.
Representative
Paul H. Raymer Co.
Robert C. Foster (Boston)
WTH T
HARTFORD— EST. 1936
MUTUAL— COLONIAL
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Hartford Times. OPERATED BY:
Same. BUSINESS ADDRESS: 983 Main St.
PHONE: 2-0237. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to Midnight; Sunday,
8:00 A.M. to Midnight. NEWSPAPER AFFILIA-
TION: The Hartford Times. NEWS SERVICES:
Associated Press. TRANSCRIPTION SERVICE:
Lang-Worth, Standard Radio.
Personnel
President Francis S. Murphy
Station Manager Cedric W. Foster
Commercial Manager C. Glover Delaney
Program Director Laureat H. Martineau
Publicity Director Bob Martineau
Chief Announcer Jack Lloyd
Musical Director Charlotte Kaufman
Chief Engineer Richard K. Blackburn
Coverage
Population — Primary 350,000
Radio Homes — " 87,000
Population — Secondary 250,000
Radio Homes — " 62,000
Source: Field intensity measurements.
Representative
J. P. McKinney & Son
W T I C
HARTFORD— EST. 1925
NBC (RED)— YANKEE NETWORK
FREQUENCY: 1080 Kc. POWER: 50,000
Watts. OWNED BY: Travelers Indemnity Co.
OPERATED BY: Travelers Broadcasting Serv-
ice Corp. BUSINESS ADDRESS: 26 Grove St.
PHONE: Hartford 2-3181. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Avon. TIME
ON THE AIR: (Daily) 6:00 A.M. to 1:00 A.M.;
(Sunday) 8:45 A.M. to 1:00 A.M. NEWS SERV-
ICE: Transradio Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Davis &
Schwegler, Lang-Worth, Miller Transcription
Tape.
Personnel
Station Manager P. W. Morency
Sales Promotion Manager J. F. Clancy
Sales Manager Walter Johnson
Program Director Thomas C. McCray
Publicity Director G. Malcolm-Smith
Musical Director Moshe Paranov
Chief Engineer J. C. Randall
Coverage
Pv pulation — Primary 2,573,810
Radio Homes — " 597,600
Population — Secondary 1,230,120
Radio Homes — " 289,490
Source: Field intensity measurements and
mail response analysis; U. S. Census.
Representative
Weed & Company
(See Page 372)
w n'b c
NEW BRITAIN-HARTFORD—
EST. 1935
NBC— BLUE
FREQUENCY: 1410 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: State Broad-
casting Corp. OPERATED BY: State Broad-
casting Corp. BUSINESS ADDRESS: 54 Pratt
St., Hartford. PHONE: 7-9131. STUDIO AD-
DRESS: 54 Pratt St., Hartford. TRANSMITTER
LOCATION: Newington. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight; Sunday, 8:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: As-
sociated Library.
Personnel
President Patrick J. Goode
Vice-President Harold Lafount
Treasurer. F. V. Goldstein
General Manager Richard W. Davis
Program Director Ralph Kanna
Commercial Manager. .Laurence C. Edwardson
Publicity Director Milton Berkowitz
Chief Announcer Jack Lacy
Traffic Manager Crean Patterson
Chief Engineer Rogers B. Holt
375
CONN ECTICUT
Coverage
Daytime Evening
Population — Primary 501,100 421,000
Radio Homes— " .... 124,200 104.450
Population — Secondary . . 1,008,500 626,100
Radio Homes— " . . 248,510 156.680
Source: Mail response analysis and field
intensity survey.
Representative
Headley-Reed Company
WELI
NEW HAVEN— EST. 1935
MBS-YANKEE & COLONIAL NETWORKS
CONNECTICUT BROADCASTING SYSTEM
FREQUENCY: 960 Kc. POWER: 1000 watts.
OWNED BY: Patrick J. Goode. OPERATED
BY: City Broadcasting Corp. BUSINESS AD-
DRESS: 221 Orange St. PHONE: 8-1133.
STUDIO ADDRESS: 221 Orange St. TRANS-
MITTER LOCATION: Hamden. Conn. TIME
ON THE AIR: 7:00 A.M. to 12:05 A.M. (119
hours weekly). NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
President Patrick J. Goode
Manager James T. Milne
Artists' Bureau Head Marion Reynolds
Program Director Charles H. Wright
Production Manager Robert Fleming
News Editor William Dukeshire
Publicity Director Vincent E. Palmeri
Musical Director Marion Reynolds
Chief Engineer J. Gordon Key worth
Coverage
Population — Primary 1,095,088
Radio Homes — " 262,090
Population — Secondary 818.351
Radio Homes — " 165,990
Source: Field strength measurements.
Representative
William G. Rambeau Co.
WNLC
NEW LONDON— EST. 1936
YANKEE-COLONIAL-MUTUAL
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Thames Broadcasting Corp.
OPERATED BY: Thames Broadcasting Corp.
BUSINESS ADDRESS: Mohican Hotel. PHONE:
New London 4900. STUDIO ADDRESS: Mohi-
can Hotel. TRANSMITTER LOCATION: Win-
throp Point. TIME ON THE AIR: 8:00 A.M. to
Midnight. MAINTAINS ARTISTS BUREAU.
Personnel
President R. L. Morey
Station Manager G. J. Morey
Commercial & Advertising
Manager Ivon B. Newman
Program Director-Artists' Bureau Head,
Len Stevens
Publicity Director-Chief Announcer,
Ted Hodge
Musical Director Richard Benvenuti
Chief Engineer Francis C. Garufy
Coverage
Daytime Evening
Population — Primary 142.090 142,090
Radio Homes— " 35,516 35.516
Population — Secondary . . 32,240
Radio Homes — " . . 8.059
Source: Field intensity measurements (based
on 100 watts); U. S. Census.
WAT R
WATERBURY— EST. 1934
MUTUAL— COLONIAL— YANKEE
FREQUENCY: 1320 Kc. POWER: 250 watts.
OWNED BY: WATR Co., Inc. OPERATED BY:
WATR Co., Inc. BUSINESS ADDRESS: 71
Grand St. PHONE: 3-5161. STUDIO AD-
DRESS: 71 Grand St. TRANSMITTER LOCA-
TION: Baldwin Ave. TIME ON THE AIR: 8:00
A.M. to 12:00 Midnight. NEWS SERVICE:
Yankee Network News Service. TRANSCRIP-
TION SERVICE: Standard Radio. MAINTAINS
ARTISTS' BUREAU.
Personnel
President-Station Manager Harold Thomas
Commercial & Advertising Sam Elman
Chief Announcer James Parker
Publicity Director Foy Clark
Musical Director Edith Lacci
Chief Engineer John Burke
Coverage
Daytime Evening
Population — Primary 178,813 178,813
Population — Secondary . . 268.298 268,298
Source: Field intensity measurements.
Representative
Gene Furgason & Co.
W BR Y
WATERBURY-NEW HAVEN
EST. 1934
CBS
FREQUENCY: 1590 Kc. POWER: 5000 watts.
OWNED BY: American-Republican, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS:
136 Grand St., Waterbury— 152 Temple St..
New Haven. PHONE: Waterbury 3-1125 —
New Haven 7-1243. STUDIO ADDRESSES:
Same. TRANSMITTER LOCATION: Prospect.
Conn. TIME ON THE AIR: 111 hours weekly.
NEWSPAPER AFFILIATION: Waterbury Re-
publican and Waterbury American. NEWS
SERVICE: Associated Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
376
CONNECTICUT-DELAWARE
Personnel
President , .W. J. Pape
Station Manager E. J. Frey
Program Director Jack Henry
Commercial Manager .... Murray L. Grossman
Publicity Director E. Christy Erie
Chief Announcer Walter Howard
Musical Director Waldo S. Newbury
Manager, New Haven Harry DeVorken
Program Director, New Haven,
Scott
Buckley
Coverage
Population — Primary
572,988
Radio Homes — "
97,494
Population — Secondary
276.026
Radio Homes — "
56,813
Source: Field intensity survey.
Representative
Joseph Hershey McGillvra
DELAWARE
Population 266,505 Number of Radio Homes 60,700
Number of Families 70,572 Auto Registrations 70,600
For 1940 Census data, please turn to page 246
W D E L
WILMINGTON— EST. 1922
NBC (Basic Red)
MASON-DIXON GROUP
FREQUENCY: 1150 Kc. POWER: 5000 watts.
OWNED BY: WDEL, Inc. OPERATED BY: Same.
BUSINESS ADDRESS: 10th and King Sts.
PHONE: 7268. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Governor Printz
Boulevard. TIME ON THE AIR: 7:00 A.M. to
1:00 A.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Lang-Worth.
Personnel
Station Executive Clair R. McCollough
Station Manager J. Gorman Walsh
Program Manager Harvey Smith
Publicity Director Robert Roberts
Coverage
Daytime Evening
Population— Primary 3,817,944 879,242
Radio Homes— " 832,866 193.264
Source: U. S. Census; Joint Committee; Field
intensity measurements; mail response analy-
sis.
Representative
Paul H. Raymer Co.
Any Time is Profitable Time on
WDEL
1120 KC.
1000 WATTS
(C. P. 5000 Watts)
NBC BASIC RED NETWORK—
Covers Delaware, parts of
Maryland, New Jersey, Penna.
Careful network and local programming assures our
many advertisers a large audience in this rich sales
territory. Evidence of sustained listener interest-
than 44,000 program letters received in 1940.
-more
377
• • • D ELAWARE- D I STRI CT OF COLU M B I A • • •
WILM
WILMINGTON— EST. 1922
MUTUAL BROADCASTING SYSTEM
MASON-DIXON GROUP
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Delaware Broadcasting Co., Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
820 King St. PHONE: 7268. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Governor Printz Blvd. TIME ON THE AIR: 7:00
A.M. to 1:00 A.M. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Lang-Wcrth.
Personnel
Station Executive Clair R. McCollough
Station Manager J. Gorman Walsh
Program Manager Robert Kelly-
Publicity Director Henry Sholly
Coverage
Daytime Evening
Population — Primary 541,467 319,810
Radio Homes— " 108,004 66,316
Source: U. S. Census; Joint Committee; Field
intensity measurements; mail response analy-
sis.
Representative
Paul H. Raymer Co.
DISTRICT ©F C©lUMiOA=i
Population 663,091 Number of Radio Homes 155,800
Number of Families 171,023 Auto Registrations 173,100
For 1940 Census data, please turn to page 246
W I N X
WASHINGTON, D. C— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts
with 50-watt synchronized amplifier. OWNED
BY: Lawrence J. Heller. OPERATED BY: Law-
rence J. Heller. BUSINESS ADDRESS: 8th and
Eye Sts., N. W. PHONE: Republic 8000. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 168 hours
weekly. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President Lawrence J. Heller
Station Manager Reggie Martin
Sales Manager Helen K. Mobberley
Program Director Frank Owen
Production Manager. . .Anson S. Carpenter, Jr.
Sales Promotion Manager. . . .Jack B. Creamer
Chief Announcer Sam Lawder
Musical Director Bob Callahan
Chief Engineer Ralph E. Cannon, Jr.
Representative
Radio Advertising Corp.
W J#S V
WASHINGTON, D. C.— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1500 Kc. POWER: 50,000 watts.
OWNED BY: Columbia Broadcasting System.
OPERATED BY: Columbia Broadcasting System.
BUSINESS ADDRESS: 817 Earle Bldg. PHONE:
Metropolitan 3200. STUDIO ADDRESS: 817
Earle Bldg. TRANSMITTER LOCATION:
Wheaton, Md. TIME ON THE AIR: (daily) 6:00
A.M. to 1:00 A.M. (Sunday) 7:30 A.M. to 1:00
A.M. NEWS SERVICE: United Press, Associ-
ated Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
General Manager A. D. Willard, Jr.
Commercial Manager. .. .William D. Murdock
Sales Promotion Director John Heiney
Program Director Lloyd W. Dennis, Jr.
Public Events Director Ann Gillis
Publicity Director Paul Glynn
Auditor Harry R. Crow
Chief Engineer Clyde Hunt
Coverage*
Daytime Evening
Population — Primary .... 958,500 801,200
Radio Homes— " .... 187,760 163,870
Population — Secondary 939,100 1,583,400
Radio Homes— " . . 154,020 267,230
* Based on 10,000 watts; no data available
for 50,000 watts; secondary figures are based
on "regular listening" rather than "occasional
listening."
Source: CBS Research Department.
Representative
Radio Sales
WMAL
WASHINGTON, D. C.— EST. 1925
NATIONAL BROADCASTING CO.
(BASIC BLUE)
FREQUENCY: 630 Kc. POWER: 5000 watts.
OWNED BY: M. A. Leese Radio Corp. OPER-
ATED BY: National Broadcasting Co. BUSI-
NESS ADDRESS: Radio Center, 724— 14th St.,
N. W. PHONE: Republic 4000. STUDIO AD-
378
DISTRICT OF COLUMBIA
DRESS: Same. TRANSMITTER LOCATION:
712 Eleventh St., N. W. TIME ON THE AIR:
6:00 A.M. to 1:00 A.M., daily; 8:00 A.M. to
1:00 A.M.. Sundays. NEWSPAPER AFFILIA-
TION: Evening Star Newspaper, Inc. NEWS
SERVICE: United Press, International News
Service, Associated Press. TRANSCRIPTION
SERVICES: NBC Thesaurus, Lang- Worth, Stan-
dard Radio, Associated.
Personnel
Vice-President Frank M. Russell
General Manager K. H. Berkeley
Assistant Manager Carleton D. Smith
Assistant Manager Fred Shawn
Sales & Advertising Manager. .John H. Dodge
Sales Promotion Manager J. M. Din widdie
Production Supervisor Ross Filion
Musical Director Morgan Baer
Chief Engineer A. E. Johnson
Coverage
Daytime Evening
Population — Primary .... 905,000 824,400
Radio Homes— " .... 201,200 190.400
Population — Secondary . . 704,900 153,100
Radio Homes — " . . 126,700 23,600
Source: NBC Statistical Department.
Representative
National Broadcasting Co., Inc.
W 0 L
WASHINGTON, D. C— EST. 1928
MUTUAL BROADCASTING SYSTEM-
FREQUENCY: 1260 Kc. POWER: 1000 watts.
OWNED BY: American Broadcasting Co. OP-
ERATED BY: American Broadcasting Co. BUSI-
NESS ADDRESS: 1627 K St. N.W. PHONE:
Metro 0012-3-4. STUDIO ADDRESS: 1627 K St.
N.W. TRANSMITTER LOCATION: Chillum, Md.
TIME ON THE AIR: 24 hours daily; Sunday,
6:30 A.M. to 2:00 A.M. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICES:
Associated Music Publishers, Lang-Worth,
Standard Radio, Davis & Schwegler.
Personnel
Vice-President-General
Manager W. B. Dolph
Sales Manager James Fishback
Program Director Madeline Ensign
Publicity Director Walter Knobeloch
Musical Director Frank Blair
Chief Engineer H. H. Lyon
Coverage
Daytime Evening
Population — Primary .... 1,029,453 838,153
Radio Homes— " .... 221.580 186,470
Source: Field intensity survey; U. S. Cen-
sus; Joint Committee.
VN1000 Watts, 1260 Kilocycles Unlimited Time'
MUTUAL'S STATION FOR THE DISTRICT OF COLUMBIA
1627 K Street, Northwest, Washington, D. C.
MEtropolitan 0010
SIXTEENTH DECENNIAL CENSUS OF UNITED STATES
RADIO HOMES — ] 94 0 —
Vi millivolt contour 256,452
WOL Base Daytime Hour Rate. $90.00
Cost Per M Radio Homes 35
. . . LOWEST IN WASHINGTON!
AFFILIATED WITH MUTUAL BROADCASTING SYSTEM
National Representatives: INTERNATIONAL RADIO SALES
379
DISTRICT OF COLUMBIA-FLORIDA
W R C
WASHINGTON, D. C— EST. 1923
NATIONAL BROADCASTING CO.
(BASIC RED)
FREQUENCY: 980 Kc. POWER: 5000 watts.
OWNED BY: National Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: Ra-
dio Center, 724— 14th St., N. W. PHONE: Re-
public 4000. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: R.F.D. No. 1, Hy-
attsville, Md. TIME ON THE AIR: 6:00 A.M. to
1:00 A.M., daily; 8:00 A.M. to 1:00 A.M., Sun-
days. NEWS SERVICE: United Press, Inter-
national News Service, Associated Press.
TRANSCRIPTION SERVICES: NBC Thesaurus,
Standard Radio, Associated, Lang-Worth.
Personnel
Vice-President Frank M. Russell
General Manager K. H. Berkeley
Assistant Manager Carleton D. Smith
Assistant Manager Fred Shawn
Sales & Advertising Manager. .John H. Dodge
Sales Promotion Manager J. M. Dinwiddie
Production Supervisor Ross Filion
Musical Director Morgan Baer
Chief Engineer A. E. Johnson
Coverage
Population — Primary .
Radio Homes — "
Population — Secondary
Radio Homes — "
Source: NBC Statistical Department.
Representative
National Broadcasting Co., Inc.
Daytime
1,102,000
237,500
873,900
167,100
Evening
802,100
187,200
465,800
74,000
W W D C
WASHINGTON, D. C— EST. 1940
FREQUENCY: 1450 Kc. POWER: 250 watts
with 100-watt amplifier. OWNED BY: Capitol
Broadcasting Co. OPERATED BY: Capitol
Broadcasting Co. BUSINESS ADDRESS: 1000
Connecticut Ave., N. W. PHONE: National
7203. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: 61 Pierce St., N. E. BOOSTER
LOCATION: East-West Highway, Montgomery
County, Md. TIME ON THE AIR: 7:00 A.M. to
12:00 Midnight (119 hours weekly).
Personnel
President Stanley H. Horner
General Manager Edwin M. Spence
lrL<y>lrOiy>A
Population 1,897,414 Number of Radio Homes 354,980
Number of Families 519,436 Auto Registrations 495,000
For 1940 Census data, please turn to page 2-1-6
WMFJ
DAYTONA BEACH— EST. 1935
NBC-BLUE
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: W. Wright Esch. OPERATED BY:
W. Wright Esch. BUSINESS ADDRESS: 126 Vz
agnolia Ave. PHONE: 91. STUDIO ADDRESS:
126 1/2 Magnolia Ave. TRANSMITTER LOCA-
TION: 126 V2 Magnolia Ave. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight; Sundays,
8:00 A.M. to 12:00 Midnight. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Lang-Worth, Associated Music.
Personnel
Owner W. Wright Esch
Station Manager Billee B. Esch
Program Director Ray Clancy
Chief Engineer W. K. Ellenwood
Chief Engineer W. K. Ellenwood
Coverage
Population — Primary 198,895
Radio Homes — " 37,844
Population — Secondary 305,381
Radio Homes — " 58,183
Source: Field intensity survey; Joint Com-
mittee; U. S. Census.
WPER
DE LAND— EST. 1941
FREQUENCY: 1310 Kc. POWER: 250 watts.
OWNED BY: Tropical Broadcasting Co. OP-
ERATED BY: Tropical Broadcasting Co. BUSI-
NESS ADDRESS: De Land. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Unlimited license.
Personnel
President Carl E. Raymond
Vice-President V. M. Fountain
Secretary-Treasurer W. H. Acree
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
380
FLORIDA
WFTL
FORT LAUDERDALE— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Tom M. Bryan. OPERATED BY:
WFTL Broadcasting Co. BUSINESS ADDRESS:
2700 South Andrews Ave. PHONE: 1300-1 and
1799. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio, Associated Library.
Personnel
Owner & Operator Tom M. Bryan
General Manager R. M. Tigert
Assistant Manager Perry N. Bryan
Program-Publicity Director ... William M. Johns
Chief Announcer Marion Moore
Chief Engineer Francis Carroll
Coverage
Daytime Evening
Population — Primary 125,000 60,000
Radio Homes — " 40,000 10,000
Population — Secondary . . 175,000 65,000
Radio Homes — " . . 50,000 12,000
Source: Field strength survey.
WFTM
FORT MEYERS— EST. 1939
FLORIDA BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OPERATED BY: Fort Meyers Broadcasting Co.
OWNED BY: Fort Meyers Broadcasting Co.
BUSINESS ADDRESS: 51 East 1st St. PHONE:
818. STUDIO ADDRESS: 51 East 1st St. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 7:15 A.M. to 10:00 P.M. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President-Station Manager,
William E. Benns, Jr.
Commercial Manager .... Mrs. W. E. Benns, Jr.
Program Director Margaret Williams
Publicity Director Joe Ellis
Chief Announcer Boyd Wood
Musical Director Barbara Brady
Chief Engineer Lewis Shea
Coverage
Winter Summer
Population — Primary 94,250 86,500
Population — Secondary . . 82,200 75,300
WRUF
GAINESVILLE— EST. 1928
FREQUENCY: 850 Kc. POWER: 5000 watts.
OPERATED BY: University of Florida. BUSI-
NESS ADDRESS: University Campus. PHONE:
1000 Ext. 55. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:30 A.M. to sunset at Denver. Colo.;
Sunday, 7:00 A.M. to sunset at Denver, Colo.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System, Lang-Worth.
Personnel
Director Garland Powell
Assistant to Director . . . Charles W. Dudley, Jr.
Commercial Manager Francis Kearney
Publicity Director Sam Founts
Office Manager John L. Berry
Production Manager Alvin Flanagan
Musical Director Elizabeth Tew
Chief Engineer Dean Joseph Weil
Coverage
Daytime
Radio Homes — Primary 29,614
Radio Homes — Secondary 137,878
Source: Field intensity survey.
Representative
Burn-Smith Company
WJ*AX
JACKSONVILLE— EST. 1925
NATIONAL BROADCASTING CO.
FREQUENCY: 930 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: City of
Jacksonville. OPERATED BY: Same. BUSI-
WJAX
JACKSONVILLE, FLORIDA
♦
THE
MUNICIPAL
BROADCASTING
STATION
NBC
RED NETWORK
930 Kc— Maximum Power 5000 Watts
Phone Jacksonville 5-5821
Representatives
John Blair & Co., New York, Chicago
Detroit and West Coast
H. E. Cummings, Southeast
381
~~1 «
5,000
mim | OH
382
FLORIDA
NESS ADDRESS: No. 1 Broadcast Place. PHONE:
5-5821-2. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Hyde Park Country Club.
TIME ON THE AIR: (daily) 6:00 A.M. to 1:00
A.M. (Sunday) 8:00 A.M. to midnight. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
Commissioner in Charge Thos. C. Imeson
Station Manager and Chief
Engineer John T. Hopkins, III
Merchandising Harry Cole
Representative
John Blair & Co.
Harry Cummings, Atlanta
WJHP
JACKSONVILLE— EST. 1940
NATIONAL BROADCASTING CO.
FREQUENCY: 1320 Kc. POWER: 250 watts.
OWNED BY: The Metropolis Co. OPERATED
BY: Same. BUSINESS ADDRESS: 500 Laura
St. PHONE: 57610. STUDIO ADDRESS: 500
Laura St. TRANSMITTER LOCATION: Read and
Alamo St. TIME ON THE AIR: 18 hours daily.
NEWSPAPER AFFILIATION: Jacksonville Jour-
nal. NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
President John H. Perry
Station Manager H. G. Wells, Jr.
Sales Manager I. M. Koger
Program Director James W. Young
Publicity Director Speed Veal
Chief Announcer Jack Rathbun
Musical Director Fred Maurie
Chief Engineer B. Hayford
Representative
John H. Perry Associates
w m'b r
JACKSONVILLE— EST. 1933
COLUMBIA BROADCASTING SYSTEM
FLORIDA BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Fla. Broadcasting Co. OPERATED
BY: Fla. Broadcasting Co. BUSINESS AD-
DRESS: 118 West Adams St. PHONE: 5-4387-8.
STUDIO ADDRESS: 118 West Adams St.
TRANSMITTER LOCATION: Foot of Vine and
Massachusetts Sts. TIME ON THE AIR: 6:30
A.M. to midnight. NEWS SERVICE: United
Press.
Personnel
President Frank King
Secretary-Treasurer Glenn Marshall
Chief Announcer Chas. Stone
Chief Engineer H. B. Greene
Coverage
Daytime Evening
Population — Primary .... 196,835 196.835
Radio Homes — " 35,500 35,500
Population— Secondary . . 337,172 337.172
Radio Homes — " . . 38.800 38.800
Source: Department of Commerce.
Representative
Paul H. Raymer Co.
W L A K
LAKELAND— EST. 1936
NATIONAL BROADCASTING CO.
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Lake Region Broadcasting Co.
OPERATED BY: Lake Region Broadcasting Co.
BUSINESS ADDRESS: P. O. Box 1211. STUDIO
ADDRESS: Shore Acres, East Lime St. PHONE:
2127. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M. TRAN-
SCRIPTION SERVICE: Davis & Schwegler.
Personnel
President J. E. P. Marchant
Station Manager Bert Arnold
Sales Manager D. M. Brown
Commercial Manager James H. Jones
Program Director Gordon Fletcher
Musical Director Elvan B. Wilson
Chief Engineer Powell Hunter
Coverage
Daytime Evening
Population — Primary 101,000 101,000
Radio Homes— " 14,234 14.234
Population — Secondary . 265,000 265,000
Radio Homes — " 28,956 28,956
Source: Joint Committee; U. S. Census.
Representative
John Blair & Co.
W 1*0 D
MIAMI— EST. 1926
NATIONAL BROADCASTING CO.
FREQUENCY: 610 Kc. POWER: 5000 watts.
OWNED BY: Isle of Dreams Broadcasting Co.
OPERATED BY: Isle of Dreams Broadcasting
Co. BUSINESS ADDRESS: 600 Biscayne Blvd.,
News Tower. PHONE: 3-6444. STUDIO AD-
DRESS: 600 Biscayne Blvd., News Tower.
TRANSMITTER LOCATION: 79th St., Biscayne
Bay. TIME ON THE AIR: 6:30 A.M. to
1:00 A.M., daily; 8:00 A.M. to 12:00 Midnight,
Sunday. NEWSPAPER AFFILIATION: Miami
Daily News. NEWS SERVICE: United Press,
International News Service, Associated Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Associated Library.
383
WHERE THE NATION COMES TO PLAY
1MB IM BENCH
f\ FLORIDA y
AND
WKAT
GIVE YOU
THE MARKET WHERE
PEOPLE WITH MONEY
SPEND THEIR VACATIONS
•
1360 Kilocycles \mLM W\^ JK% 1 1000 W. Day and Night
MIAMI BEACH, FLORIDA
UNITED PRESS NEWSt NBC BLUE AFFILIATE
384
FLORIDA
Personnel
President D. J. Mahoney
Secretary-Treasurer Ross A. Reeder
Station Manager Arch Robb
Commercial Manager S. A. Vetter
Promotion Manager Frank Jaf fe
Production Manager Charles Green
Musical Director Clark Fiers
Chief Engineer Milton C. Scott Jr.
Coverage
Population — Primary 450,753
Radio Homes— " 138.000
Population — Secondary 79,711
Radio Homes — " 21,348
Source: Joint Committee; 1940 U. S. Census.
Representatives
George P. Hollingbery Co.
Harry S. Cummings, Jacksonville and Atlanta
W Q#A M
MIAMI— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FLORIDA BROADCASTING SYSTEM
FREQUENCY: 560 Kc. POWER: 1000 watts.
OWNED BY: Miami Broadcasting Co. OP-
ERATED BY: Miami Broadcasting Co. BUSI-
NESS ADDRESS: Postal Bldg.. PHONE: 26121.
STUDIO ADDRESS: Postal Bldg. TRANSMIT-
TER LOCATION: Biscayne Bay at 14th St.
TIME ON THE AIR: 6:30 A.M. to midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
President and General
Manager Fred W. Borton
Advertising Manager Norman MacKay
Program Manager Hazel McGuire
Sales Manager Fred Mizer
Chief Engineer Eugene Rider
Coverage
Population — Primary 420,861
Radio Homes — " 93,350
Population — Secondary 471,758
Radio Homes — " 104,350
Source: Field intensity survey.
Representative
John Blair & Co.
W K A T
MIAMI BEACH— EST. 1937
NATIONAL BROADCASTING CO.
FREQUENCY: 1360 Kc. POWER: 1000 watts.
OWNED BY: A. Frank Katzentine. OPERATED
BY: Same. BUSINESS ADDRESS: 1759 N. Bay
Rd. PHONE: 5-7471. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to 1:00 A.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Associated Music Library.
Personnel
Owner A. Frank Katzentine
General Manager John C. McCloy
Sales Manager A. Campbell
Business Manager A. Wampler
Publicity Director O. Revelle
Musical Director Betty Lee Taylor
Engineers Tom Magee, Arthur Smith
W T M C
OCALA— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Ocala Broadcasting Co. OPER-
ATED BY: Ocala Broadcasting Co. BUSINESS
ADDRESS: Ocala. STUDIO ADDRESS: Anthony
and Henry Sts. PHONE: 128. TRANSMITTER
LOCATION: 1 Broadcast Place. TIME ON
THE AIR: Unlimited License; actual, 7:00 A.M.
to 11:00 P.M. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICE: Standard
Radio. MAINTAINS ARTISTS' BUREAU.
Personnel
President John T. Alsop, Jr.
General Manager Hal Davis
Commercial Manager Helen Davis
Program Director Lester Weil
Production Manager Ethel London
Artists' Bureau Head-Musical Director,
Charles Beresford, Jr.
Chief Announcer Al Jennings
Chief Engineer Bradley Overton
Coverage
Daytime
Population — Primary 45,576
Radio Homes — " 10,112
Source: Station survey.
Representatives
John H. Perry Associates
RADIO DAILY
READERS
ARE
EVERYWHERE
385
FLORIDA
W D B 0
ORLANDO— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: Orlando Broadcasting Co., Inc.
OPERATED BY: Orlando Broadcasting Co.,
Inc. BUSINESS ADDRESS: Ft. Gatlin Hotel
563 N. Orange Ave. PHONE: 6181-5957. STU-
DIO ADDRESS: Ft. Gatlin Hotel, 563 N. Orange
Ave., Deland. TRANSMITTER LOCATION:
Dubsdread Country Club, Near Fairville, Fla.
TIME ON THE AIR: (daily) 6:30 A.M. to 12:05
A.M.; (Sunday) 7:00 A.M. to 12:05 A.M. NEWS
SERVICE: United Press. MAINTAINS ART-
ISTS BUREAU. TRANSCRIPTION SERVICE:
World Library.
Personnel
President Col. Geo. C. Johnston
Vice-President-General and Commercial
Manager Harold P. Daniorth
Local Advertising Manager J. M. Pedrick
Educational Director-Chief Announcer,
W. Gage McBride
Publicity Director Charles Batchelder
Program Director Ralph Rogers
Musical Director Walter D. Kimble
Artists' Bureau Head Robert Willard
Chief Engineer J. E. Yarbrough
Coverage
Daytime Evening
Population — Primary 510,960 275,541
Radio Homes— " 75.400 39,100
Population — Secondary . 274,206 509.625
Radio Homes— " 45.500 81.800
Source: Field intensity survey.
Representative
Paul H. Raymer Company
W L 0 F
ORLANDO— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Hazelwood, Inc. OPERATED BY:
Hazelwood, Inc. BUSINESS ADDRESS: P. O.
Box 1272. STUDIO ADDRESS: Angebilt Ho-
tel. PHONE: 2-1061. TRANSMITTER LOCA-
TION: Orlando. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight (121 hours weekly). NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-General Manager,
George A. Hazelwood
Commercial-Program Manager,
John VanCronkhite
Publicity Director Tom Sawyer
Chief Announcer Bob Caff ey
Chief Engineer W. Dod Daniel
A blanket in Qlvuda ?
SURE!
WDBO
ORLANDO
RADIO BLANKET OF THE SUN EMPIRE
5000 Watts— DAY b NIGHT— 580 Kcs.
1
I* FLORIDA
AREA
BUYING POWER
POPULATION
Lowest Cost Response — Tops in Florida Radio Power
Representative: Paul H Raymer — New York, Chicago, Los Angeles
386
FLORIDA
Coverage
Daytime Evening
Population — Primary 90,000 78.000
Population — Secondary . . 275.543 135,000
Source: Chamber of Commerce.
W D L P
PANAMA CITY— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Panama City Broadcasting Co.
OPERATED BY: Panama City Broadcasting Co.
BUSINESS ADDRESS: Panama City. STUDIO
ADDRESS: First and Mercer Sts. PHONE: 777.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 15 hours daily; 102 hours weekly.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
President P. A. Roll
Station Manager Braden Ball
Commercial Manager Fred RaBell
Program-Musical Director Fred Phillips
Chief Engineer Eddie Pierce
Coverage
Daytime Evening
Population — Primary .... 50,000 20,000
Radio Homes— " 10,000 7,500
Population — Secondary . . 200,000 70,000
Radio Homes — " 75,000 50,000
Source: Mail response survey; U. S. Census.
Representative
John H. Perry Associates
WCO A
PENSACOLA— EST. 1926
NATIONAL BROADCASTING COMPANY
FLORIDA STATE NETWORK
FREQUENCY: 1370 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Pensacola Broad-
casting Co. OPERATED BY: Pensacola Broad-
casting Co. BUSINESS ADDRESS: San Carlos
Hotel. PHONE: Pen 4111. STUDIO ADDRESS
San Carlos Hotel. TRANSMITTER LOCATION
Pensacola Bay Ridge. TIME ON THE AIR
6:00 A.M. to 12:00 Midnight; Sundays, 8:00
A.M. to 12:00 Midnight. (18 hours daily; 125
hours weekly). NEWSPAPER AFFILIATION:
News-Journal Co. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President John H. Perry
General Manager Irving F. Welch
Commercial Manager Bill Helie
Program Director Virgil Evans
Sales Promotion Manager James Larkin
Publicity Director Charles Sullivan
Continuity Director Dorothy Eastman
Musical Director Ray Rogers
Chief Engineer Bert Mead
Coverage
Population — Primary 162.500
Radio Homes — " 21.020
Population — Secondary 258,700
Radio Homes — " 35.380
Source: Joint Committee; station survey.
Representative
John H. Perry Associates
W F#0 Y
COLUMBIA BROADCASTING SYSTEM
FLORIDA BROADCASTING SYSTEM
ST. AUGUSTINE— EST. 1936
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Fountain of Youth Properties, Inc.
OPERATED BY: Fountain of Youth Properties.
Inc. BUSINESS ADDRESS: Fountain of Youth
Park. St. Magnolia St. PHONE: 1400. STUDIO
ADDRESS: Fountain of Youth Park. St. Mag-
nolia St. TRANSMITTER LOCATION: Fountain
of Youth Gardens. TIME ON THE AIR: 7:00
A.M. to 11:00 P.M. NEWS SERVICE: United
Press.
Personnel
President-Station Manager . . Glenn Marshall, Jr.
Sales Manager Frank King
Commercial Manager John H. Cummins
Program Director Winifred Hill
Chief Engineer Pat Bernhard
Coverage
Population — Primary 25,902
Radio Homes — " 20,488
Population — Secondary 113,721
Radio Homes — " 89.839
Representative
Paul H. Raymer Co.
WTS P
ST. PETERSBURG— EST. 1939
FREQUENCY: 1380 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Pinellas Broad-
casting Co. OPERATED BY: Pinellas Broad-
casting Co. BUSINESS ADDRESS: 4th St..
North at 35th Ave. STUDIO ADDRESS: 4th St..
North at 35th Ave. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight. (17 Vz hours daily; 14Vfe
hours Sunday). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. C. P. MacGregor. MAINTAINS
ARTISTS' BUREAU.
Personnel
President Nelson Poynter
General Manager Ovelton Maxey
Program Director Coburn Gum
387
We've Got Salt Water Here Too! And It Leads
Direct to Florida s Largest, Richest Market
WSUN
Since 1927 the ESTAB-
LISHED RADIO PRO-
GRAM SERVICE for
West Coast and Central
Florida . . . Tampa and
St. Petersburg.
M
O-W.
FULLTIME
5000 WATTS
620 KC NBC Blue
WSUN's transmitter was ONE OF
THE FIRST to utilize the superior
transmission benefits of a location
on SALT WATER. 620 kilocycles
carries YOUR program to ALL of
this rich market.
Engineering field measurements by
McNary and Chambers, Sept. 1940
FLORIDA LEADS ALL STATES: Earliest census figures give FLORIDA a 29.2%
increase . . . leading ALL OTHER STATES. WSUN's "airea" enjoys more than
its share of this increase. BONUS LISTENERS TOO! During certain winter
and spring months a conservative estimate gives you at least DOUBLE normal
listening audience due to the tremendous numbers of seasonal residents. Radio
is their most important personal diversion. They're all well above average buying
power.
WSUN
BUSINESS OFFICES AND STUDIOS: RECREATION PIER, ST. PETERSBURG, FLORIDA
LOUIS J. LINK, General Manager
Represented by
INTERNATIONAL RADIO SALES
NEW YORK
CHICAGO
SAN FRANCISCO
388
FLORIDA
Continuity Director Tommy Tucker
Chief Announcer Jack Swift
Chief Engineer Garvin Combs
Coverage
Population — Primary 64,638
Radio Homes— " 17.420
Population — Secondary 205.988
Radio Homes — " 40.100
Source: Field intensity survey.
W S*U N
ST. PETERSBURG— EST. 1927
NATIONAL BROADCASTING CO.
FREQUENCY: 620 Kc. POWER: 5000 watts.
OWNED BY: City of St. Petersburg. OPER-
ATED BY: City of St. Petersburg. BUSINESS
ADDRESS: Municipal Pier. PHONE: 4747. STU-
DIO ADDRESS: Municipal Pier. TRANSMITTER
LOCATION: Bayview-Clearwater. Fla. TIME
ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Associated Music Publishers.
Personnel
Station Manager Louis J. Link
Sales Manager Jerry Wigley
Program Director-Chief Announcer, Fred Daiger
Production Manager Maurice Hayes
Public Relations Director Joe Frohock
Director of Women's Activities .... Ruth Clark
Musical Director Edith Ginn
Sales Promotion Manager .... Genevieve Burke
Chief Engineer Tom Herrin
Coverage
Population — Primary 460,691
Radio Homes — " 82,730
Population — Secondary 198,763
Radio Homes — " 34,790
Representative
International Radio Sales
WS#P B
SARASOTA— EST. 1939
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WSPB. Inc. OPERATED BY:
WSPB. Inc. BUSINESS ADDRESS: City Island,
Sarasota. STUDIO ADDRESS: City Island.
PHONE: 2541. TRANSMITTER LOCATION: City
Island. TIME ON THE AIR: 7:00 A.M. to
11:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
World Broadcasting System.
Personnel
President-Station Manager Frank S. Lane
Vice-President Ken Flenniken
Treasurer S. C. Hutcheson
Commercial Manager Fred Temple
Coverage
Radio Homes — Primary 61,520
WTAL
TALLAHASSEE— EST. 1935
FLORIDA NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Florida Capitol Broadcasters.
Inc. OPERATED BY: Same. BUSINESS AD-
DRESS: P. O. Box 989. STUDIO ADDRESS:
Thomasville Highway. PHONE: 2160. 2161-W.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M. (117 hours
weekly). NEWSPAPER AFFILIATION: High-
lands County Pilot, Scenic Highlands Sun
(Avon, Fla.). MAINTAINS ARTISTS' BUREAU.
TRANSCRITION SERVICE: Lang-Worth.
Personnel
President Gilbert Freeman
Station Manager William C. Wyatt
Program Director Mildred E. Williams
Chief Engineer William A. Snowden, Jr.
Coverage
Daytime Evening
Population — Primary 100.000 25,000
Radio Homes — " 32,000 10,000
Population — Secondary . 350.000
Radio Homes — " . . 125.000
Source: Mail and telephone analysis.
Representative
Adams & Adams
WDAE
TAMPA— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1250 Kc. POWER: 5000 watts.
OWNED BY: Tampa Times Company. OPER-
ATED BY: Tampa Times Company. BUSINESS
ADDRESS: 114 N. Franklin St. PHONE:
M-1818. STUDIO ADDRESS: Tampa Terrace
Hotel. TRANSMITTER LOCATION: Forest Hills
Country Club, Area. TIME ON THE AIR: 7:00
A.M. to 12:00 Midnight. NEWSPAPER AFFILI-
ATION: Tampa Daily Times. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President David E. Smiley
Vice-President Ralph Nicholson
Station Manager L. S. Mitchell
Program Director Kenneth W. Skelton
Publicity Director J. F. Smiley
Musical Director M. E. Plattner
Chief Engineer William Pharr Moore
Coverage
Daytime Evening
Population — Primary 343,600 416,500
Radio Homes — " 59,460 146.500
Population — Secondary . 210,100 70,910
Radio Homes — " 29,650 18,950
Source: CBS survey.
Representative
Paul H. Raymer Co.
389
FLORIDA
W F L A
TAMPA— EST. 1925
NATIONAL BROADCASTING CO.
ORANGE NETWORK
FREQUENCY: 970 Kc. POWER: 5000 watts,
a.; 1000 Watts, n. OWNED BY: Fla. West
Coast Broadcasting Co., Inc. OPERATED BY:
Fla. West Coast Broadcasting Co., Inc. BUSI-
NESS ADDRESS: Tarr Bldg., Tampa. PHONE:
Tampa H 1828; Clearwater 2754. STUDIO
ADDRESS: Tarr Bldg., Tampa. TRANSMITTER
LOCATION: Bayview. TIME ON THE AIR:
6:45 A.M. to Midnight. NEWSPAPER AFFILIA-
TION: Tampa Tribune. NEWS SERVICE: United
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President S. E. Thomasson
Vice-President-General Manager,
W. Walter Tison
Local Sales Manager . , Melvin A. Meyer
Artists' Bureau Head Frank Grasso
Program Director Paul Jones
Publicity Director Ronnie Rogers
Musical Director Frank Grasso
Chief Engineer Joe Mitchell
•
Test
NEXT SUMMER'S
merchandising and
advertising plan
NOW ... in Palm Beach.
W J N O
"The Voice of the Palm Beaches"
West Palm Beach, Florida
AFFILIATED WITH THE COLUMBIA
BROADCASTING SYSTEM
Coverage
Population — Primary 561,000
Radio Homes— " 111.000
Population — Secondary 515,000
Radio Homes — " 83,500
Source: Station survey.
Representative
John Blair & Co.
W K G A*
TAMPA— EST. 1941
FREQUENCY: 940 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: The Tribune
Company. OPERATED BY: The Tribune Co.
BUSINESS ADDRESS: Tribune. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
NEWSPAPER AFFILIATION: Tampa Tribune.
Personnel
Chairman of Board John S. Bryan
President-Treasurer S. E. Thomason
Vice President-Secretary J. S. Mims
Assistant Secretary George O. Webb
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W J N 0
WEST PALM BEACH— EST. 1936
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: WJNO, Inc. OPERATED BY:
WJNO. Inc. BUSINESS ADDRESS: P. O. B»x
189. PHONE: 3638-9. STUDIO ADDRESS: 1415
Okeechobee Road. TRANSMITTER LOCATION:
1415 Okeechobee Road. TIME ON THE AIR:
6:30 A.M. to Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio. MAINTAINS ARTISTS* BUREAU.
Personnel
President Laura O'Brien
General Manager Stephen Willis
Program Director Vernon Crawford
Chief Engineer John Moore
Coverage
Population — Primary 80,000
Radio Homes — " 16,000
Source: Station survey.
Representative
Weed & Company
390
(f*F
<yiE
;<u>ir^<yii^
Populatior
i 3.123.723
Number of Radio Homes 396,240
Number of Families 750,633 Auto Registrations 503,599
For 1940 Cens
us data, please turn to page 247
W A L B
ALBANY— EST. 1941
FREQUENCY: 1260 Kc. POWER: 1000 watts.
OWNED BY: Herald Publishing Co. OPER-
ATED BY: Herald Publishing Co. BUSINESS
ADDRESS: Albany. STUDIO ADDRESS: IVz
miles north of Albany on Dixie Highway.
TRANSMITTER LOCATION: Albany. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATION: Albany Herald.
Personnel
President H. T. Mcintosh
General Manager Edward J. Lord
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WGPC
ALBANY— EST. 1934
FREQUENCY: 1590 Kc. POWER: 250 watts.
OWNED BY: Albany Broadcasting Co. OP-
ERATED BY: J. W. Woodruff, Sr. BUSINESS
ADDRESS: 127 Vz N. Jackson St. PHONE: 1371-
1370. STUDIO ADDRESS: 127 Vfe N. Jackson St.
TRANSMITTER LOCATION: Gillionville Rd.
(2 miles west of Albany). TIME ON THE AIR:
6:00 A.M. to 10:00 P.M. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Lang- Worth, World Broadcasting System.
Personnel
President J. W. Woodruff, Sr.
General Manager J. W. Woodruff, Jr.
Resident Manager A. T. Spies
Program Director Jerry Winters
Production Manager-Publicity Director,
Billie Poole
Chief Engineer O. E. Johnson
Coverage
Population — Primary 460,500
Radio Homes — " 31,875
Population — Secondary 480,349
Radio Homes— " 22,172
Source: U. S. Census; station estimate.
Representative
International Radio Sales
WGA U
ATHENS— EST. 1938
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: J. K. Patrick & Co. OPERATED
BY: J. K. Patrick & Co. BUSINESS ADDRESS:
Bobbins Mill Road. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to 12:00 midnight. NEWS-
PAPER AFFILIATION: Athens Banner-Herald.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
Manager-Chief Engineer M. C. Gorman
Program Director Bill Evans
WAGA
ATLANTA— EST. 1937
NBC— (BLUE)
FREQUENCY: 1480 Kc. POWER: 1000 watts.
d.; 500 Watts, n. OWNED BY: Liberty Broad-
casting Co. OPERATED BY: Liberty Broadcast-
ing Corp. BUSINESS ADDRESS: Western Union
Bldg. PHONE: Main 5101-3. STUDIO AD-
DRESS: Western Union Bldg. TRANSMITTER
LOCATION: East Atlanta. TIME ON THE AIR:
6:30 A.M. to 12:00 Midnight. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President George B. Storer
General Manager Don Ioset
Sales Manager Maurice C. Coleman
Program Director Howard Donahoe
Chief Engineer Clif H. Hanson
Coverage
Population — Primary 436,196
Radio Homes — " 87,160
Population — Secondary 208,869
Radio Homes — " 17.070
Source: Station survey.
Representative
John Blair & Co.
W A#T L
ATLANTA— EST. 1931
MUTUAL BROADCASTING SYSTEM
GEORGIA BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: J. W. Woodruff, Trustee as At-
lanta Broadcasting Co. OPERATED BY: Same.
BUSINESS ADDRESS: 26 Cain St., N. W.
PHONE: Walnut 4377-8. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: 26 Cain St..
N. W. TIME ON THE AIR: 6:00 A.M. to 1:05
A.M. (all night Sat.). NEWS SERVICE: Inter-
national News Service TRANSCRIPTION
SERVICE: World Broadcasting System, Davis
& Schwegler, Lang-Worth.
391
THE ATLANTA JOURNAL STATION
POWER
PROGRAMS
PUBLICITY
theTvoice of the south
50,000 WATTS^N B C-RED^CLEAR CHANNEL
EDWARD PETRY & CO., INC.— National Representatives
392
GEORGIA
Personnel
President J. W. Woodruff
Sales Promotio nManager James Knight
Program-Musical Director Ken Keese
Production Manager Allen Parks
Publicity Director Barney Oakes
Chief Announcer Julian Flint
Musical Director Ken Keese
Chief Engineer Jim Comer Jr.
Coverage
Population— Primary 496,000
Radio Homes— " 89.000
Population— Secondary 372.500
Radio Homes— " 37.800
Source: Mail response analysis.
Representative
International Radio Sales
WSB
ATLANTA— EST. 1922
NBC— RED
FREQUENCY: 750 Kc. POWER: 50.000
Watts. OWNED BY: Atlanta Journal Co.
OPERATED BY: Atlanta Journal Co. BUSINESS
ADDRESS: Biltmore Hotel. PHONE: Hemlock
1045. STUDIO ADDRESS: Biltmore Hotel.
TRANSMITTER LOCATION: Near Tucker. Ga.
TIME ON THE AIR: Daily. 5:30 A.M. to 12:30
P.M.; Sunday, 7:00 A.M. to 12:00 Midnight.
NEWS PAPER AFFILIATION: Atlanta Journal.
NEWS SERVICE: Associated Press, United
ress. TRANSCRIPTION SERVICE: C. P. Mac-
gregor. Lang-Worth.
Personnel
Manager J. Leonard Reinsch
Sales Manager John M. Outler, Jr.
Program Director Roy McMillen
Production Manager Marcus Bartlett
Sales Promotion Manager Loris S. Myers
Artists' Bureau Head John Lair
Publicity Director Elmo Israel
Farm Director Bill Prance
Musical Director Earl Landis
Chief Engineer C. F. Dougherty
Coverage
Daytime Evening
Population — Primary 1,567,500 1,836,700
Radio Homes— " .... 247,500 249.830
Population— Secondary . . 3.170,400 9.730,700
Radio Homes— " . . 399.530 1.370.100
Source: NBC area survey; Consumer Market
Data Hand Book.
Representative
Edward Petry & Company
W G*A C
AUGUSTA— EST. 1940
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Twin States Broadcasting Co.
OPERATED BY: Twin States Broadcasting Co.
BUSINESS ADDRESS: Augusta. PHONE:
2-2692-3. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Sand Bar Ferry Road.
TIME ON THE AIR: 7:00 A.M. to 12:00 Mid-
night; Sundays, 8:00 A.M. to 12 midnight.
NEWSPAPER AFFILIATION: Augusta Herald.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: Associated.
Personnel
President F. Frederick Kennedy
General Manager J. B. Fuqua
Program Director John W. Watkins
Chief Engineer William Nungesser
Coverage
Daytime Evening
Population — Primary .... 120.000 80.000
Radio Homes— " 25.000 20.000
Source: Field intensity survey.
Representative
Headley-Reed Co.
W G#S T
AUGUSTA— EST. 1940
COLUMBIA BROADCASTING SYSTEM
GEORGIA MAJOR MARKET TRIO
FREQUENCY: 920 Kc. OWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: Georgia School
of Technology. OPERATED BY: Southern
Broadcasting Stations, Inc. BUSINESS AD-
DRESS: Forsyth Bldg. PHONE: Walnut 8441.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Cheshire Bridge Road. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
President C. H. Calhoun
Treasurer P. J. WilhMe
National Sales-Promotion Manager,
Frank Gaither
Program Director John Fulton
Production Director Don Naylor
Publicity Director Mike Clarke
Musical Director Lola Wallace
Chief Engineer Ben Akerman
Coverage
Population — Primary 705,977*
Radio Homes — " 112,270*
Source: Field intensity measurements based
on 0.5 milivolt signal.
Representative
The Katz Agency
WMWH
AUGUSTA— EST. 1941
FREQUENCY: 1450 Kc. POWER: 250 Watts.
OWNED BY: W. Montgomery Harrison. OPER-
ATED BY: W. Montgomery Harrison. BUSINESS
ADDRESS: Augusta.
* Station was licensed to operate under a
construction permit at time of going to press.
393
GEORGIA
W R D W
AUGUSTA— EST. 1930
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Augusta Broadcasting Co. OP-
ERATED BY: Augusta Broadcasting Co. BUSI-
NESS ADDRESS: 10th & Broad Sts. PHONE:
2-8805. STUDIO ADDRESS: 10th & Broad Sts.
TRANSMITTER LOCATION: Buena Vista Ave.,
North Augusta, S. C. TIME ON THE AIR: 6:00
A.M. to Midnight; Sunday, 8:00 A.M. to Mid-
night. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President Arthur Lucas
Station Manager W. R. Ringson
Sec. & Treas F. J. Miller
Program Director Charles Walters
Sales Manager Thurston Bennett
Publicity Director J. Marion Harmon
Musical Director Paul Reed
Chief Engineer Harvey Aderhold
Coverage
Daytime Evening
Population — Primary 285,701 141,264
Radio Homes — " 30,100 19,530
Population— Secondary . 428,791 144,437
Radio Homes— " 37,700 10,570
Source: Mail response analysis.
Representative
Burn-Smith Co.
WMOG
BRUNSWICK— EST. 1939
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Coastal Broadcasting Co. OPER-
ATED BY: Coastal Broadcasting Co. BUSI-
NESS ADDRESS: Brunswick. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Brunswick. TIME ON THE AIR: 7:00 A.M. to
10:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President Alma W. King
General Manager Kenneth E. White
Program Director Leon Lloyd
Chief Announcer Tom Gilchrist
Chief Engineer Herman Lange
W R*B L
COLUMBUS— EST. 1928
COLUMBIA BROADCASTING SYSTEM
GEORGIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: The Columbus Broadcasting Co..
Inc. OPERATED BY: Same. BUSINESS AD-
DRESS: 1420 2nd Ave. PHONE: 4300-1-2.
STUDIO ADDRESS: Same. TRANSMITTER LO.
CATION: 15th Ave.— 30th St. TIME ON THE
AIR: 6:00 A.M. to 11:00 P.M.; Sundays, 8:00
A.M. to 11:00 P.M. NEWS SERVICE: Interna-
tional News Service. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: World
Broadcasting System, Lang-Worth, Davis &
Schwegler.
Personnel
President J. W. Woodruff, Sx.
General Manager J. W. Woodruff, Jr.
Sales Manager James Davenport
Chief Announcer Program Director, Jack Gibney
Coverage
Population — Primary 500,000
Radio Homes — " 44,100
Population — Secondary 200,000
Radio Homes — " 21,000
Source: Mail response analysis.
Representative
International Radio Sales
WMJM
CORDELE— EST. 1940
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Cordele Dispatch Publishing Co.
OPERATED BY: Cordele Dispatch Publishing
Co. BUSINESS ADDRESS: Cordele. STUDIO
ADDRESS: Cordele. TRANSMITTER LOCA-
TION: Cordele. TIME ON THE AIR: 6:30 A.M.
to 11:00 P.M. NEWSPAPER AFFILIATION:
Cordele Dispatch. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio, Transco.
Personnel
Business and General Manager,
J. J. Mangham, Jr.
Station-Commercial Manager. .Harry G. Clark
Program Director Ellen M. Stewart
Chief Engineer Noel Martin
W B L J
DALTON— EST. 1940
FREQUENCY: 1200 Kc. POWER: 250 watts
OWNED BY: Dalton Broadcasting Corp. OPER
ATED BY: Dalton Broadcasting Corp. BUSI
NESS ADDRESS: Kenemer Bldg. PHONE: Dal
ton 684. STUDIO ADDRESS: Kenemer Bldg
TRANSMITTER LOCATION: River Bend Rd
TIME ON THE AIR: 6:00 A.M. to 10:00 P.M,
(112 hours weekly). NEWS SERVICE: Interna
tional News Service. TRANSCRIPTION SER
VICE: Standard Radio. MAINTAINS ARTISTS
BUREAU.
Personnel
President Baxter Roach
Secretary-Treasurer W. V. Williams
General Manager Don Spencer
Program Director-Artists' Bureau Head,
Bill Davies
Publicity Director Jack McCoy
Chief Engineer W. Roberts
394
GEORGIA
W G G A
*
GAINESVILLE— EST. 1941
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Harry Estes, Austin Dean and
L. H. Christian d/b as Gainesville Broadcast-
ers. OPERATED BY: Gainesville Broadcasters.
BUSINESS ADDRESS: Gainesville. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
NEWSPAPER AFFILIATION: Gainesville Eagle.
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WKEU
GRIFFIN— EST. 1934
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Radio Station WKEU. OPERATED
BY: A. W. Marshall, Jr. BUSINESS ADDRESS:
Griffin Hotel. STUDIO ADDRESS: Same.
HANSMITTER LOCATION: Same. TIME ON
THE AIR: Daytime to local sunset. TRAN-
SCRIPTION SERVICE: C. P. MacGregor.
Personnel
Manager A. W. Marshall, Jr.
Representative
Sears & Ayer, Inc.
WLAG
LA GRANGE— EST. 1941
FREQUENCY: 1210 Kc. POWER: 250 watts.
OWNED BY: La Grange Broadcasting Co.
OPERATED BY: La Grange Broadcasting Co.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license. NEWSPAPER
AFFILIATION: La Grange News.
Personnel
President Roy C. Swank
Vice President-Secretary Willis J. Davis
Treasurer Arthur E. Edge, Jr.
'Station was licensed to operate under a
construction permit at time of going to press.
w b'm l
MACON— EST. 1940
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Middle Georgia Broadcasting Co.
OPERATED BY: Middle Georgia Broadcasting
Co. BUSINESS ADDRESS: First National Bank
Bldg. PHONE: 2728. STUDIO ADDRESS: First
National Bank Bldg. TRANSMITTER LOCA-
TION: Eighth and Cherry Sts. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight; Sundays,
7:30 A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus.
$14,000,000 in defense projects within ten miles —
military Strategists know
A GOOD MARKSMAN ALWAYS MIS
IT THE I IMIli OF HIS TARGET!!
Concentrate your pattern in
MIDDLE GEORGIA
with
WBML
"9 *t Beat wUk the J4eani oj Q ectopia"
UNITED PRESS
News of the Hour on the Hour
MACON, GEORGIA
MUTUAL BROADCASTING SYSTEM
REPRESENTATIVES: INTERNATIONAL RADIO SALES
395
GEORGIA
Personnel
President Ernest D. Black
General Manager Robert R. Feagin
Business Manager Charles W. Pittman
Sales Promotion Manager Pat Padgett
Program Director Earl J. Pudney
Chiei Announcer Sid Willard
Musical Director Mary Hester Richardson
Chief Engineer David Bain
Coverage
Daytime Evening
Population — Primary 300,000 150,000
Radio Homes — " 50,200 13,860
Population — Secondary . . 450,000 200,000
Radio Homes — " . . 72,400 15,000
Source: Station survey.
Representative
International Radio Sa'es
WMAZ
MACON— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 940 Kc. POWER: 5000 watts.
OWNED BY: Southeastern Broadcasting Co.
OPERATED BY: Southeastern Broadcasting Co.
BUSINESS ADDRESS: 211 Cotton Ave.
PHONE: 3131-2. STUDIO ADDRESS: 211 Cot-
ton Ave. TRANSMITTER LOCATION: Georgia
Place. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight; Sunday, 7:30 A.M. to 12:00 Mid-
night. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: World
Transcription System, Radio Transcription Co.
Personnel
President, General Manager E. K. Cargill
Vice-President George P. Rankin
Secretary-Treasurer Wilton E. Cobb
Commercial Manager Frank Crowthei
Musical Director Allie V. Williams
Chief Engineer George P. Rankin Jr.
Coverage
Population — Primary 180,371
Radio Homes — " 23,748
Population — Secondary 524,864
Radio Homes— " 59,649
Source: Field intensity survey.
Representative
The Katz Agency
WMGA
MOULTRIE— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Frank R. Pidcock, Sr. BUSINESS
ADDRESS: Moultrie. PHONE: 999. STUDIO
ADDRESS: Moultrie. TRANSMITTER LOCA-
TION: Moultrie. TIME ON THE AIR: 6:00
A.M. to 11:00 P.M., daily; 8:00 A.M. to 10:00
P.M., Sundays NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
Manager John F. Pidcock
Chief Engineer James W. Stewart
Coverage
Population — Primary 205,026
Radio Homes — " 23,644
Population — Secondary 294,066
Radio Homes — " 32,526
Source: Station survey.
Representative
F. Lacelle Williams
W R#G A
ROME— EST. 1929
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Rome Broadcasting Corp. OPER-
ATED BY: Rome Broadcasting Corp. BUSINESS
ADDRESS: National City Bank Bldg. PHONE:
6589. STUDIO ADDRESS: National City Bank
Bldg. TRANSMITTER LOCATION: National
City Bank Bldg. TIME ON THE AIR: 6:00 A.M.
to 11:00 P.M., daily; 8:00 A.M. to 11:00 P.M.,
Sundays. NEWS SERVICE: United Press.
Personnel
President John W. Quarles
Station Manager-Treasurer. . . .Happy Quarles
Sales Manager Price Selby
Commercial Manager Mather Payne
Program Director Jimmy Kirby
WSAV
SAVANNAH— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: WSAV, Inc. OPERATED BY:
WSAV, Inc. BUSINESS ADDRESS: Lib-
erty National Bank Bldg. PHONE: 5600 and
3-4554. STUDIO ADDRESS: Liberty National
Bank Bldg. TRANSMITTER LOCATION: Presi-
dent St. TIME ON THE AIR: 7:00 A.M. to 12:00
Midnight, daily; 8:00 A.M. to 12:00 Midnight.
Sundays. MAINTAINS ARTISTS' BUREAU.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Associated.
Personnel
President Arthur Lucas
General Manager Harben Daniel
Commercial-Sales Promotion Manager,
N. W. Brandon
Program-Musical Director .... Electa Robertson
Production Manager Robert Eisenman
Publicity Director Ganus Scarborough
Chief Engineer Meredith Thompson
Coverage
Daytime Evening
Population— Primary 166,776 123,479
Radio Homes— " 33,356 24,696
Source: Field intensity measurements and
mail response analysis; 1940 U. S. Census,
Representative
George P. Hollingbery Co,
396
GEORGIA
WT 0 C
SAVANNAH— EST. 1929
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1290 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Savannah
Broadcasting Co. OPERATED BY: Savannah
Broadcasting Co. BUSINESS ADDRESS: 516
Abercorn St. STUDIO ADDRESS: 516 Abercom
St. TRANSMITTER LOCATION: Louisville Rd.
TIME ON THE AIR: Daily, 6:30 A.M. to 12:00
Midnight; Sunday, 8:00 A.M. to 12:00 Mid-
night. TRANSCRIPTION SERVICE: Lang-
Worth, World Broadcasting System.
Personnel
President W. T. Knight. Jr.
Treasurer-Station Manager . . Marjorie B. Willis
Program Director Fred P. Pf ahler, Jr.
Production-Publicity William B. Smart
Musical Director Dwight J. Bruce
Chief Engineer James Reynolds Donovan
Coverage
Daytime Evening
Population — Primary 322,600 431,800
Radio Homes — " 35,980 45,940
Population — Secondary . . 802,700 543,100
Radio Homes— " . . 183,300 125,800
Source: CBS Listener Study.
Representative
The Katz Agency, Inc.
WE'RE "ON THE SPOT"!!
Where new sales records are being made!
Where a greater, richer audience is being
served better by the new WTOC
Where modernized promotion, merchandis-
ing, and publicity activities really serve
clients
IN SAVANNAH
SALES ARE UP
POPULATION IS UP
BUYING POWER IS UP
•
WTOC
CBS
5000 WATTS
1290 KC.
United Press News • Member Major
Market Trio • Columbia's "Voice of the
Coastal Empire"
(For Proof of Above Statements Consult
Nearest "KATZ" Man)
W P A X
THOMASVILLE— EST. 1934
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: H. Wimpy. OPERATED BY: H.
Wimpy. BUSINESS ADDRESS: 117 Remington
Ave. PHONE: 909. STUDIO ADDRESS: 117
Remington Ave. TRANSMITTER LOCATION:
117 Remington Ave. TIME ON THE AIR: Un-
limited License.
Personnel
Station Manager H. Wimpy
W R#L C*
TOCCOA— EST. 1941
FREQUENCY: 1420 Kc. POWER: 250 watts.
OWNED BY: R. G. LeTourneau. OPERATED
BY: R. G. LeTourneau. BUSINESS ADDRESS:
Toccoa. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: Unlimited license.
Personnel
Owner R. G. LeTourneau
'Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W G#0 V
VALDOSTA— EST. 1940
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: E. D. Rivers. OPERATED BY
E. D. Rivers. BUSINESS ADDRESS: East Park
Ave., Lakeland Highway. STUDIO ADDRESS
Same. TRANSMITTER LOCATION: Same
TIME ON THE AIR: 6:00 A.M. to 11:00 P.M
NEWS SERVICE: United Press. TRANSCRIP
TION SERVICE: World Broadcasting System
Transco.
Personnel
Business and General Manager,
J. J. Mangham, Jr.
Program Director Harry L. Grimes
Chief Engineer David S. Traer
Coverage
Population — Primary 244,386
Population — Secondary
Source: Station survey.
500,000
W A YX
WAYCROSS— EST. 1936
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Jack Williams. OPERATED BY:
Same. BUSINESS ADDRESS: 620 Plant Ave.
PHONE: 965. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Waycross. TIME
ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWS-
PAPER AFFILIATION: Waycross Journal-Her-
ald. NEWS SERVICE: Associated Press. MAIN-
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICE: World Broadcasting System.
397
GEORG I A- I DAHO
• •
Personnel
President Jack Williams
Station Manager-Chief Engineer,
John J. Tobola
Commercial Manager Jack Harder
Program Director Martha Jane Folsom
Coverage
Population — Primary 303,815
Population — Secondary 404,834
Source: Station survey.
W DA K
WEST POINT— EST. 1940
MUTUAL BROADCASTING SYSTEM
ALABAMA NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Valley Broadcasting Co. OPER-
ATED BY: Valley Broadcasting Co. BUSINESS
ADDRESS: General Tyler Hotel Bldg. PHONE:
173 and 193. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 5:00 A.M. to 11:00 P.M. NEWS
SERVICE: International News Service. TRANS-
CRIPTION SERVICE: Associated.
Personnel
General Manager L. J. Duncan
Program Director Thomas Phillips
La Grange Studio Manager .... Richard Ellis
Chief Announcer Perry Elliott
Chief Engineer James L. Williams
Coverage
Daytime Evening
Population — Primary 225,000 52,000
OIL
Population 524,873
9£
Number of Radio Homes 111,880
Number of Families 140,742
Auto Registrations 160,500
For 1940 Census
data,
please turn to page 249
K I D 0
BOISE— EST. 1928
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1380 Kc. POWER: 2500 watts,
d., 1000 watts, n. OWNED BY: C. G. Phillips
and Frank L. Hill. OPERATED BY: C. G. Phil-
lips and Frank L. Hill. BUSINESS ADDRESS:
Hotel Boise. PHONE: 660-1-3040. STUDIO AD-
DRESS: Hotel Boise. TRANSMITTER LOCA-
TION: 4V2 miles N.W. of city. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight. NEWS
SERVICE: United Press, Associated Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
Station Manager C. G. Phillips
Commercial Manager .... Richard G. McBroom
Program Director — Chief Announcer,
Billy Phillips
Production Manager Roy Civille
Publicity Director Boyd Braithwaite
General Office Manager Bonnie Scotland
Traffic Manager Catherine Scotland
Sales Promotion Manager Clete Lee
Musical Director Vern Moore
Chief Engineer Harold Toedtemeier
Coverage
Daytime Evening
Population — Primary 120,800 247,500
Radio Homes — " 31.000 52,300
Population — Secondary . . 150,200 308,000
Radio Homes — " . . 38.700 65.000
Source: Mail analysis survey.
Representative
John Blair and Company
K I D
IDAHO FALLS— EST. 1928
FREQUENCY: 1350 Kc. POWER: 5000 watts-
d., 500 Watts-n. OWNED BY: KID Broadcast-
ing Co. OPERATED BY: KID Broadcasting Co.
BUSINESS ADDRESS: 3rd floor, KID Bldg.
PHONE: 4. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Ammon Road. TIME ON
THE AIR: 6:00 A.M. to 10:00 P.M. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: Standard Radio.
Personnel
President and General Manager,
J. W. Duckworth
Chief Engineer W. J. Provis
Coverage
Daytime Evening
Population — Primary .... 160.000 160,000
Radio Homes — " 35,000 35,000
Population — Secondary . 183,462 183,462
Radio Homes— " 33,692 33,692
398
IDAHO
KRLC
LEWISTON— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: H. E. Studebaker. OPERATED
BY: H. E. Studebaker. BUSINESS ADDRESS:
Lewis-Clark Hotel. PHONE 1950-1. STUDIO
ADDRESS: Lewis-Clark Hotel. TRANSMITTER
LOCATION: Lewiston Orchards. TIME ON
THE AIR: (daily) 6:30 a.m. to 10:00 p.m., (Sun-
day) 12:15 P.M. to 7:15 P.M. (100 hours weekly).
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICES: World Broadcasting System.
Lang-Worth.
Personnel
Owner H. E. Studebaker
Station Manager Donald A. Wike
Commercial Manager R. A. Klise
Chief Engineer Milton MacLaff erty
Coverage
Daytime Evening
Population— Primary 91.387 91.387
Radio Homes— " 24.100 24.100
Population — Secondary . 77.921 77,921
Radio Homes— " 12,700 12,700
Representatives
John Blair & Co.
K F X D
NAMPA— EST. 1922
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Frank E. Hurt. OPERATED BY:
Frank E. Hurt. BUSINESS ADDRESS: 1024
Twelfth Ave.. South. PHONE: 1200. STUDIO
ADDRESS: 1024 Twelfth Ave.. S.; Eighth and
Grant Sts.. Caldwell; Owyhee Hotel. Boise.
TRANSMITTER LOCATION: 1024 Twelfth Ave..
S. TIME ON THE AIR: 6:00 A.M. to 10:00
P.M.; Sundays. 8:30 A.M. to 6:00 P.M. NEWS
SERVICE: United Press TRANSCRIPTION SER-
VICE: NAB Library, NBC Thesaurus, Lang-
Worth, C. P. MacGregor, Davis & Schwegler.
Personnel
Owner and Station Manager Frank E. Hurt
Commercial Manager Doyle Cain
Chief Engineer Edward Hurt
KSEI
POCATELLO— EST. 1926
NATIONAL BROADCASTING CO.
FREQUENCY: 930 Kc. POWER: 1000 watts-
d.. 250 Watts-n. OWNED BY: Radio Service
Corp. OPERATED BY: Radio Service Corp.
BUSINESS ADDRESS: Pocatello. PHONE: 960.
KID0
Batie
NBC /W and Blue
IDAHO'S
Metropolitan Station
Serves
46%
of Idaho's Total
Retail Sales
JOHN BLAIR b CO., Nat. Reps.
399
DAHO- I LLI NOIS
STUDIO ADDRESS: Pocatello. TRANSMIT-
TER LOCATION: Bannock County Fairgrounds.
TIME ON THE AIR: 6:00 A.M. to 12:00 P.M.;
Sunday, 7:00 A.M. to 12:00 midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Lang-Worth, Davis & Schwegler.
Personnel
President O. P. Soule
Vice Pres.-Gen. Manager. . .Henry H. Fletcher
Musical Director Ruthe A. Fletcher
Chief Engineer James E. Mitchell
Coverage
Population — Primary 164,443
Radio Homes — " 33,730
Representative
Furgason & Walker, Inc.
KT F I
TWIN FALLS— EST. 1928
NBC (RED AND BLUE)
FREQUENCY: 1270 Kc. POWER: 1000 watts.
OWNED BY: Radio Broadcasting Corp. OP-
ERATED BY: Radio Broadcasting Corp. BUSI-
NESS ADDRESS: Radio Center Bldg. PHONE:
30. STUDIO ADDRESS: Radio Center Bldg.
TRANSMITTER LOCATION: 4 miles west of
Twin Falls. TIME ON THE AIR: 6:30 A.M. to
11:00 P.M.; Sundays, 7:00 A.M to 11:00
P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Lang- Worth, Davis
& Schwegler. Personnel
President O. P. Soule
Vice Pres.-Gen. Manager John E. Gardner
Commercial Manager Jay Spracher
Production Manager-Chief Announcer,
Charles Crabtree
Program Director F. M. Soule
Musical Director Will E. Wright
Chief Engineer Franklin V. Cox
Coverage
Daytime Evening
Population — Primary 96.342 84,228
Radio Homes— " 16,900 14,600
Population — Secondary . . 168,203 56,783
Radio Homes — " 49,830 11,700
Source: U. S. Department of Commerce;
Joint Committee; U. S. Census of Business.
Representative
Furgason & Walker
Homer O. Griffith (Pacific Coast)
K W A L
WALLACE— EST. 1939
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Chester Howarth and Clarence
Berger. OPERATED BY: Same. BUSINESS
ADDRESS: 319 Civic Center Bldg. PHONE:
330. STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Wallace. TIME ON THE AIR:
7:00 A.M. to 11:00 P.M.; Sundays, 10:00 A.M.
to 9:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
NBC Thesaurus.
Personnel
General Manager Clarence Berger
Station Manager William M. Bruner
Program Director Ethel Clayton
News Editor Mel Sayre
Chief Engineer William M. Bruner
Coverage
Daytime Evening
Population — Primary 25,000 28.000
Radio Homes — " 4,800 5,000
Population— Secondary . . * 30,000 *-35,000
Radio Homes— " . . * 5,200 * 5.900
* Includes primary count.
Source: Station survey; 1940 U. S. Census.
Population 7,897,241
Number of Families 2,189,223
For 1940 Census data,
Number of Radio Homes 1,985,710
Auto Registrations 1,930,000
please turn to page 250
W M R 0
AURORA— EST. 1938
FREQUENCY: 1280 Kc. POWER: 250 watts.
OWNED BY: Martin R. O'Brien. OPERATED
BY: Martin R. O'Brien. BUSINESS ADDRESS:
34 S. River St. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: North Aurora.
TIME ON THE AIR: Daytime License. NEWS
SERVICE: Associated Press through Aurora
Beacon News. TRANSCRIPTION SERVICE:
NBC Thesaurus. Standard Radio. MAINTAINS
ARTISTS' BUREAU.
Personnel
Owner-General Manager .... Martin R. O'Brien
Commercial Manager Vincent G. Cofey
Program Director-Chief Announcer,
Robert Carlton
Musical Director Mary Louise Brown
Chief Engineer Leo Burch
400
LLI NOI S
Coverage
Population — Primary 1.000,000
Population — Secondary 2.300,000
Source: U. S. Census; field intensity meas-
urements. •
W J B C
BLOOMINGTON— EST. 1934
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: A. M. and D. C. McGregor (a
partnership). OPERATED BY: A. M. McGregor.
BUSINESS ADDRESS: Bloomington. PHONE:
535-534. STUDIO ADDRESS: Wesleyan Uni-
versity; Normal University, Normal. TRANS-
MITTER LOCATION: West Gregory St., Normal.
TIME ON THE AIR: 6:00 A.M. to 10:00 P.M.
NEWS SERVICE: Transradio Press. MAIN-
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President and Station Manager,
A. M. McGregor
Commercial Manager Hugh L. Gately
Program Director-Artists' Bureau Head,
Don Glasgow
Chief Announcer Stanley Lantz
Chief Engineer Ted Bailey
Coverage
Population — Primary 401,700
Radio Homes — " 95,150
Population — Secondary 593,300
Radio Homes — " 142,290
Source: U. S. Census; station survey.
Representative
Cox & Tanz
WKRO
CAIRO— EST. 1941
FREQUENCY: 1500 Kc. POWER: 250 watts.
OWNED BY: Oscar C. Hirsch. OPERATED BY:
Oscar C. Hirsch. BUSINESS ADDRESS: Cairo.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Unlimited
license.
Personnel
Owner Oscar C. Hirsch
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W C A Z
CARTHAGE— EST. 1921
FREQUENCY: 1080 Kc. POWER: 100 watts.
OWNED BY: Superior Broadcasting Service.
Inc. OPERATED BY: Superior Broadcasting
Service, Inc. BUSINESS ADDRESS: 502 Wa-
bash Ave. PHONE: 520. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: R. F. D.
Carthage. TIME ON THE AIR: Daytime to local
sunset. NEWS SERVICE: Own local news
bureau.
Personnel
President Bob Compton
Station Manager John Palmer
W D*W S
CHAMPAIGN— EST. 1937
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: News Gazette, Inc. OPERATED
BY: Same. BUSINESS ADDRESS: 48 Main St.
PHONE: 6-1855. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: South of Cham-
paign. TIME ON THE AIR: 6:30 A.M. to 11:00
P.M.; Sunday, 8:00 A.M. to 11:00 P.M. NEWS-
PAPER AFFILIATION: News Gazette. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Associated.
Personnel
Station Manager Marajen Stevick
Coverage*
Population — Primary 85,000
Population — Secondary 300.000
* Station estimates that 90 per cent in both
primary and secondary areas as being radio
homes.
Source: Station survey.
Representative
Sears & Ayers
WAA F
CHICAGO— EST. 1922
FREQUENCY: 950 Kc. POWER: 1000 watts.
OWNED BY: Chicago Daily Drovers Journal.
OPERATED BY: Chicago Daily Drovers Jour-
nal. BUSINESS ADDRESS: Palmer House.
PHONE: Randolph 1932. STUDIO ADDRESS:
Palmer House. TRANSMITTER LOCATION:
1001 Exchange Ave. TIME ON THE AIR: 6:00
AM. to local sunset. NEWSPAPER AFFILIA-
TION: Chicago Daily Drovers Journal. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICES: Associated, Lang-Worth, Standard
Radio
Personnel
President Ward A. Neff
General Manager William E. Hutchinson
Commercial Manager Arthur F. Harre
Program Director Bradley R. Eidmann
Production Manager-Publicity Director,
Rodney O. Daly
Musical Director James Kozak
Chief Engineer Carl Ulrich
Coverage
Population — Primary 5,000,000
Radio Homes — " 1.750,000
Population — Secondary 2,500,000
Radio Homes — " 700,000
Source: Field intensity measurements.
Representative
George P. Hollingbery Co.
401
It's Been Going on For Years
. . . in America's second market
One-third of WBBM's current local
clients have had contracts with us
during an average of eight years.
In their time on WBBM several of
these sponsors have risen to first in
their field.
The reason is simple. Since 1925
WBBM has been the dominant sta-
tion for over ten million listeners
who spend billions* annually. This
market, and our coverage of it, makes
WBBM one of America's most ecc
nomical advertising buys. Is your ad'
vertising worth an "eight -year run"?
* WBBM listeners spend five billion,
Printers' In}{, T^ovember 29, 1940.
Sold first in the Chicago market,
Marvel cigarettes quickly secured
complete distribution. WBBM was
the only advertising medium used.
The program pattern WBBM ere'
ated is now successfully opening
and holding other markets for Mar'
vels. Today, after five years on
WBBM, Marvel cigarettes are the
top sellers in the ten' cent class.
Evans Furs are starting their
eleventh year with WBBM. From a
modest beginning Evans has become
the nation's largest exclusive furrier.
Specifically for your product . . .
WBBM has the s\ill to shape a fast-
selling program. A program that can
single-handedly sell . . . and \eep sold
. . . America's second largest market.
A new 52-week contract starts
WBBM into its third year of
filling shoes for Thorn McAn.
For an inside answer on how
WBBM starts sales caslvregis'
tering home, ask any McAn
dealer in Chicago.
Two surveys have revealed
that dealers in general prefer
WBBM advertising by a
30% margin.
WBBM sells more people in America's second market.
Chicago
WBBM is owned and operated by
the Columbia Broadcasting System.
Represented by Radio Sales: New York,
Chicago, Detroit, St. Louis, Charlotte,
Los Angeles, San Francisco.
402
ILLINOIS
WBBM
CHICAGO— EST. 1923
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 780 Kc. POWER: 50.000
Watts. OWNED BY: Columbia Broadcasting
System, Inc. OPERATED BY: Same. BUSI-
NESS ADDRESS: 410 N. Michigan Ave.
PHONE: Whitehall 6000. STUDIO ADDRESS:
410 N. Michigan Ave. TRANSMITTER LOCA-
TION: Glenview. TIME ON THE AIR: 6:30
A.M. to 1:30 A.M. NEWS SERVICES: United
Press, Associated Press, International News
Service; MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: Associated.
Personnel
President Wm. S. Paley
Vice-President and Station
Manager H. Leslie Atlass
Assistant Manager J. L. Van Volkenburg
Sales Promotion Manager King Park
Program Director Robert N. Brown
Sales Manager J. Kelly Smith
Western Division Publicity Director,
James J. Kane
Artists' Bureau Head Robert Hafter
News Editor J. Oren Weaver
Office Manager John V. McLoughlin
Musical Director Caesar Petrillo
Chief Engineer Frank B. Falknor
Coverage
Daytime Evening
Population — Primary 9.552,400 8,173,400
Radio Homes— " 2,248,000 1.884.410
Population — Secondary . 8,998,400 9,419,000
Radio Homes— " 1,936,300 2,042,140
Source: CBS Listener Survey; U. S. Census.
Representative
Radio Sales
W C B D
CHICAGO
FREQUENCY: 1110 Kc. POWER: 5000 watts.
OWNED BY: WCBD, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: 2400 W. Mad-
ison St. PHONE: Seeley 8066. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Church Road, Elmhurst. TIME ON THE AIR:
7:30 A.M. to 10:30 A.M., 1:00 P. M. to 3:00
and 5:00 P.M. to local sunset. Shares time
with WMBI. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Associated Music Publishers.
Personnel
President Gene T. Dyer
Station and Commercial
Manager Joseph Rudolph
Chief Engineer Edward J. Jacker
W C F L
CHICAGO— EST. 1926
NATIONAL BROADCASTING CO.
FREQUENCY: 1000 Kc. POWER: 1000 watts.
OWNED BY: Chicago Fed. of Labor (AFL).
OPERATED BY: Chicago Federation of Labor.
BUSINESS ADDRESS: 666 Lake Shore Drive.
PHONE: Superior 5300. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Downers
Grove, 111. TIME ON THE AIR: (daily) 6:30 A.M.
to midnight; (Sunday) 8:30 A.M. to midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President John Fitzpatrick
General Manager Maynard Marquardt
Commercial Manager M. B. Wolens
Program Director Miles Reed
Musical Director John Kelly
Chief Engineer Maynard Marquardt
Coverage
Daytime Evening
Population — Primary 6.612,458 9,678,601
Radio Homes— " 1,616,950 2,353,990
Population — Secondary . . 3.066,143
Radio Homes — " 899.186
Source: Field intensity measurements.
Representative
The Katz Agency
W C*R W
CHICAGO— EST. 1926
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Clinton R. White. OPERATED
BY: Same. BUSINESS ADDRESS: 2756 Pine
Grove Ave. PHONE: Diversey 4440. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 11:00 A.M. to
2:00 P.M.— 5 to 7:00 P.M. TRANSCRIPTION
SERVICE: Has full facilities.
W E*D C
CHICAGO— EST. 1926
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Emil Denemark, Inc. OPERATED
BY: Emil Denemark, Inc. BUSINESS ADDRESS:
3860 Ogden Ave. PHONE: Crawford 4100.
STUDIO ADDRESS: 3860 Ogden Ave. TRANS-
MITTER LOCATION: 3860 Ogden Ave. TIME
ON THE AIR: 77 hours weekly. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: Davis & Schwegler. MAINTAINS AR-
TISTS' BUREAU.
Personnel
President Emil Denemark
Manager Frank J. Kotnour
Sales Promotion Manager Don F. Lavery
Program Director Al La Valle
Musical Director-Artists' Bureau Head,
William P. Brady
403
tctUe
SPOT
ADVERTISER and tus
ADVERTISING
All other factors being equal,
your program will have more
listeners on WGN than on any
other Chicago station.
This was true for:
Red Cross Program . . .
National Democratic Convention
Willkie Acceptance Speech .
Community Chest Appeal
President's Address to Congress
. May 26, 1940
. June 18, 1940
August 17, 1940
October 20, 1940
January 6, 1941
May we show you the facts?
WGN — the first station in Chicago and the first
Chicago station in the Middle West.
Ifyffl//Ya#a/Aeac4sM0teduy6
50,000 watts
WGN
720 kilocycles
Eastern Sales Offic
Norman Boggs
220 E. 42nd St.
New York. N. Y.
441-445 North Michigan Avenue
Chicago, Illinois
Pacific Coast Office
Paul H. Raymer Co.
Los Angeles
San Francisco
404
LLI NOI S
Supervising Engineer. . .Edward M. Ziolkowski
Chief Engineer C. K. Frisk
Coverage
Daytime Evening
Population— Primary 5,375,620 5,156,493
Radio Homes— " 1.343,905 1,289,123
Population — Secondary . . 1,460,922
Radio Homes — " 365,231
Source: Field intensity survey.
W EN R
CHICAGO— EST. 1925
NATIONAL BROADCASTING CO.
(BASIC BLUE)
FREQUENCY: 890 Kc. POWER: 50,000
Watts. OWNED BY: National Broadcasting
Co., Inc. OPERATED BY: Same. BUSINESS
ADDRESS: Merchandise Mart. PHONE: Su-
perior 8300. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Tinley Park.
TIME ON THE AIR: (Mon. thru Fri.) 3:00 P.M.
to 6:30 P.M.— 8:00 P.M. to 1:00 A.M. (Satur-
day) 3:00 P.M. to 6:30 P.M.— 12:00 midnight to
1:00 A.M.; (Sunday) 12:00 noon to 7:00 P.M.
—8:00 P.M. to 1:00 A.M. (Shares time with
WLS.) NEWS SERVICES: International News
Service, United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus. MAINTAINS ARTISTS-
BUREAU.
Personnel
President Niles Trammell
Manager, Central Division Harry C. Kopf
Division Engineer Howard C. Luttgens
Supervisor of Music Library D. A. Marcotte
Night Manager E. C. Cunningham
Program Manager Jules Herbuveaux
Advertising and Sales Promotion Manager,
Emmons C. Carlson
Director of Agriculture William E. Drips
Special Events Director Kenneth D. Fry
Asst. to Manager A. W. Kaney
Artists' Service Manager James Stirton
Chief Announcer William Kephart
Publicity Director William Ray
Production Manager Wynn Wright
Sales Manager M. M. Boyd
Continuity Editor William Murphy
Business Manager John F. Whalley
Musical Director Roy Shield
Educational Director Judith Waller
Coverage
Daytime Evening
Population— Primary 10.910.000 11.147.500
Radio Homes— " 2,667,600 2,713,600
Population — Secondary . 6,285,900 21,798.400
Radio Homes — " 530,800 851,800
Source: Field intensity measurements and
mail response analysis.
Representative
National Broadcasting Co., Inc.
WG ES
CHICAGO— EST. 1924
FREQUENCY: 1390 Kc. POWER: 1000 watts,
Sundays; 500 watts, daily. OWNED BY: Oak
Leaves Broadcasting Station. Inc. OPERATED
BY: Same. BUSINESS ADDRESS: 2400 Madison
St. PHONE: Seeley 8066. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: 4000 Wash-
ington Blvd. TIME ON THE AIR: 7:00 A.M.
to 12:00 noon and 3:30 P.M. to 8:00 P.M. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Associated Music Pub-
lishers.
Personnel
Station Manager Gene T. Dyer
Commercial Manager M. B. Arbeiter
Chief Announcer Peter Bradley
Publicity Director Arnold Hartley
Musical Director Irma Gareri
Chief Engineer George Bush
WGN
CHICAGO— EST. 1924
MUTUAL
FREQUENCY: 720 Kc. POWER: 50.000
Watts. OWNED BY: WGN, Inc. OPERATED
BY: WGN, Inc. BUSINESS ADDRESS: 441 N.
Michigan Ave. PHONE: Superior 0100. STU-
DIO ADDRESS: 441 N. Michigan Ave. TRANS-
MITTER LOCATION: 2V2 Miles Southeast of
Schaumberg, 111. TIME ON THE AIR: 5:30 A.M.
to 1:30 A.M.; Sundays. 8:00 A.M. to 1:30 P.M.
NEWSPAPER AFFILIATION: Chicago Tribune.
NEWS SERVICE: Associated Press, United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President Col. Robert R. McCormick
Managing Director W. E. Macf arlane
Coordinator Frank P. Schreiber
Commercial Manager. . .William A. McGuineas
Program Director William A. Bacher
Sa'es Promotion Manager. . . .Ben H. Berentson
Publicity Director Bruce Dennis
Special Events Director Tom Foy
Talent Division Head Noel B. Gerson
Concert Division Head Austin Wilder
Musical Director Henry Weber
Chief Engineer Carl J. Meyers
Coverage
Population — Primary 12.946,334
Radio Homes — " 3,100,000
Population — Secondary 25,875.000
Radio Homes— " 5,427.000
Source: Mail response analysis.
Representatives
WGN, Inc. (New York)
Paul H. Raymer Co. (San Francisco and
Los Angeles)
405
,^s§
ANOTHER year, another
■"■ million! In 1940, listeners
sent WLS 1,058,032 letters,
making it 11 million in 11
years — a million letters a year
for 1 1 consecutive years — the
period WLS has been under
its present management.
It all adds up to this: the
WLS audience is a respon-
sive audience and loyal —
loyal to the fine programs of
WLS and to the advertisers
who present them . . . and
that means —
WLS GETS RESULTS!
National Representatives:
John Blair & Company
CHICAGO
And In Arizona —
FIRST on the dial;
FIRST with listeners; ,
FIRST in Results for Advertisers
406
LLI NOIS
W J J D
CHICAGO— EST. 1932
FREQUENCY: 1160 Kc. POWER: 20.000
Watts. OWNED BY: WJJD, Inc. OPERATED
BY: WJJD, Inc. BUSINESS ADDRESS: 230 N.
Michigan Ave. PHONE: State 5466-7. STUDIO
ADDRESS: 230 N. Michigan Ave. TRANSMIT-
TER LOCATION: Des Plaines. TIME ON THE
AIR: 6.00 A.M. to sunset, Salt Lake City. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Ralph L. Atlass
Vice-President. H. Leslie Atlass
Commercial Manager H. P. Sherman
Program Manager J. L. Allabough, Jr.
Studio Supervisor Tom Dunlop
Director of Public Relations Al Hollender
Musical Director Ben Kanter
Chief Engineer Walter Myers
Coverage
Population— Primary 6.877,376
Radio Homes — " 1.535.612
Source: Field intensity measurements.
Representatives
Paul H. Raymer Co.
Walter Biddick Co. (West Coast)
wis
CHICAGO— EST. 1924
NATIONAL BROADCASTING CO.
FREQUENCY: 890 Kc. POWER: 50,000
watts. OWNED BY: Agricultural Broadcast-
ing Co. OPERATED BY: Prairie Farmer.
BUSINESS ADDRESS: 1230 W. Washington
Blvd. PHONE: Haymarket 7500. STUDIO AD-
DRESS: 1230 W. Washington Blvd. TRANS-
MITTER LOCATION: Tinley Park. TIME
ON THE AIR: 5:30 A.M. to 8:00 P.M. (mid-
night on Saturday). NEWSPAPER AFFILIA-
TION: Prairie Farmer. NEWS SERVICE:
United Press, Transradio Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SERV-
ICES: Usual Facilities.
Personnel
President Burridge D. Butler
Station Manager Glenn Snyder
Commercial Manager Wm. R. Cline
Artists' Bureau Head George Ferguson
Publicity and Sales Promotion
Director Don Kelley
Program Director Harold Safford
Chief Engineer Thomas L. Rowe
Coverage
Population — Primary 19,209,500
Radio Homes — " 4,408,800
Source: Mail response analysis.
Representative
John Blair & Company
WMAQ
CHICAGO— EST. 1922
NATIONAL BROADCASTING CO.
(BASIC RED)
FREQUENCY: 670 Kc. POWER: 50,000
Walts. OWNED BY: National Broadcasting
Co., Inc. OPERATED BY: Same. BUSINESS
ADDRESS: Merchandise Mart. PHONE: Su-
perior 8300. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Elmhurst, 111.
TIME ON THE AIR: (daily) 6:45 A.M. to 1:00
A.M.; (Sunday) 8:00 A.M. to 1:00 A.M. NEWS
SERVICES: United Press, International News
Service. TRANSCRIPTION SERVICE: NBC The-
saurus. MAINTAINS ARTISTS' BUREAU.
Personnel
President Niles Trammell
Manager, Central Division Harry C. Kopf
Division Engineer Howard C. Luttgens
Supervisor of Music Library D. A. Marcotte
Night Manager E. C. Cunningham
Director of Agriculture William E. Drips
Special Events Director Kenneth D. Fry
Asst. to Manager A. W. Kaney
Artists' Service Manager James Stirton
Chief Announcer William Kephart
Publicity Director William Ray
Continuity Editor William Murphy
"HITCH YOUR ILFRGOn 10 B STAR"
The constantly improved effectiveness
of WJJD programming will in 1941
include the play by play baseball
broadcast with . . .
PAT FLANAGAN
for over 13 years Chicago's leading
sports announcer. In this period by
survey Mr. Flanagan has by a wide
margin led the field in popularity.
WJJD
20,000 WATTS
CHICAGO
"The Nation s Largest
Independent Station'
PAUL H. RAYMER CO.
NATIONAL REPRESENTATIVES
407
LLI NOIS
Production Manager Wynn Wright
Sales Manager M. M. Boyd
Business Manager John F. Whalley
Program Manager Jules Herbuveaux
Advertising and Sales Promotion Manager,
Emmons C. Carlson
Musical Director Roy Shield
Educational Director Judith Waller
Coverage
Daytime Evening
Population— Primary 14.123,500 12.291,600
Radio Homes— " 3.436,200 2,998.500
Population — Secondary .10.209,300 23,101,000
Radio Homes— " 660,300 1,279,200
Source: Field strength surveys and mail re-
sponse analysis.
Representative
National Broadcasting Co., Inc.
WIND
CHICAGO
(For station listing see Gary, Ind.)
W -I-N-D dslivsAA. a, AJupwL nfc
OVER 25MVM
covQJWfUf, JthiL maj&L paJtt jd#L Qhkaqo,
WMBI
CHICAGO— EST. 1926
FREQUENCY: 1110 Kc. POWER: 5000 watts.
OWNED BY: The Moody Bible Institute of
Chicago. OPERATED BY: The Moody Bible
Institute of Chicago. BUSINESS ADDRESS:
153 Institute Place. PHONE: Michigan 1570.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Addison. TIME ON THE AIR: Shares
Limited Time with WBT and WCBD (40 to 50
hours weekly).
Personnel
Vice-President H. Coleman Crowell
Program Director ... Rev. Wendell P. Loveless
Publicity Director Russell Hitt
Chief Engineer A. P. Frye
•
WS B C
CHICAGO— EST. 1925
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WSBC, Inc. OPERATED BY:
WSBC, Inc. BUSINESS ADDRESS: 2400 Madi-
son St. PHONE: Seeley 8066. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:30 A.M. to 8:30
A.M., 10:00 to 11:00 A.M., 2:00 P.M. to 3:30
P.M., 8:00 P.M. to 10:00 P.M. and 11:00 P.M.
to 12:00 midnight. TRANSCRIPTION SERVICE:
Associated Music Publishers.
Personnel
President Gene T. Dyer
Station Manager John A. Dyer
Chief Announcer John Steadman
Publicity Director S. S. Shulman
Musical Director Dean Remick
Chief Engineer Ed Jacker
•
W H F C
CICERO— EST. 1926
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WHFC, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: 6138 W. Cermak
Rd. PHONE: Cicero 4305-Lawndale 8228. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 7:00 A.M.
to 1:00 A.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President R. W. Hoffman
Manager M. E. Clifford
Chief Announcer M Hartman
Musical Director D. Volkow
Chief Engineer E. P. Hayes
408
LLI NOI S
W D A N
DANVILLE— EST. 1938
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Northwestern Publishing Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Hotel Wolford. PHONE: Main 1700. STUDIO
ADDRESS: Hotel Wolford. TRANSMITTER
LOCATION: 1500 North Washington Ave.
TIME ON THE AIR: 7:00 A.M. to 10:15 P.M.
NEWSPAPER AFFILIATION: Danville Commer-
cial News. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager E. C. Hewes
Station Manager Francis A. Higgins
General Sales Manager Guy Kitchen
Assistant General Sales Manager. Ward White
Chiaf Engineer Ted Magin
Coverage
Population — Primary
and Secondary 171,211
Radio Homes — Primary
and Secondary 32,720
Source: Field strength measurements.
Representative
J. P. McKinney & Sons
W S#0 Y
DECATUR— EST. 1925
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Commodore Broadcasting, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
353-357 N. Main St. PHONE: 5371-2. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
1891 N. Oakland Ave, TIME ON THE AIR:
6:00 A.M. to midnight; Sundays, 7:30 A.M to
12:00 midnight. NEWSPAPER AFFILIATION:
Decatur Herald, Decatur Review. NEWS SER-
VICE: Associated Press. MAINTAINS AR^
TISTS' BUREAU. TRANSCRIPTION SERVICE:
World Broadcasting System and Standard
Radio.
Personnel
President F. W. Schaub
General Manager Merrill Lindsay
Program Director Bern Enterline
Artists' Bureau Head Ishmael Leveall
Publicity Director J. William McElvain
Musical Director E. C. Deffenbaugh
Chief Engineer M. H. Stuckwish
Coverage
Daytime Evening
Radio Homes — Primary. . 104,570 20,370
Radio Homes — Secondary 102,430
Source: Field strength measurements (prim-
ary); mail response analysis (secondary).
Representative
Sears & Aver, Inc.
W K B B
EAST DUBUQUE
(See Dubuque, la.)
wt'm V
EAST ST. LOUIS— EST. 1935
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Mississippi Valley Broadcasting
Co. OPERATED BY: Mississippi Valley Broad-
casting Co. BUSINESS ADDRESS: Hotel Broad-
view. PHONE: Bridge 3424— East 4390. STUDIO
ADDRESS: Hotel Broadview. TRANSMITTER
LOCATION: Hotel Broadview. TIME ON THE
AIR: 6:00 A.M. to 11:00 P.M. NEWS SERVICE:
International News Service. MAINTAINS ART-
ISTS' BUREAU. TRANSCRIPTION SERVICE:
Associated Music Publishers.
Personnel
President-Staiion Manager . William H. West, Ir.
Commercial and Sales Promotion Manager,
Carlin S. French
Program Director George T. Case
Chief Announcer Fred Moegle
Musical Director Doyle Blackard
Chief Engineer Thos. R. McLean
Coverage
Daytime Evening
Population— Primary 1.347,600 1,347,600
Radio Homes— " 355.210 355,210
Population — Secondary . 416.900 416,900
Radio Homes — " 90,810 90,810
Source: U. S. Department of Commerce.
Representative
Sears & Ayer, Inc.
WGIL
GALESBURG— EST. 1938
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Galesburg Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: Hill
Arcade Bldg. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Galesburg. TIME
ON THE AIR: Unlimited license. NEWS SERV-
ICE: International News Service. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SERV-
ICE: Standard Radio.
Personnel
President and General
Manager Howard A. Miller
Commercial Manager Virgil Schmit
Program Director Rol Laughner
Chief Announcer Bill Traylor
Chief Engineer Gerald Foster
Coverage
Population — Primary 350,000
Radio Homes — " 100,000
Source: Station survey.
Representative
Sears & Ayer
409
LLI NOIS
WEBQ
HARRISBURG— EST. 1923
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Harrisburg Broadcasting Co.
OPERATED BY: Harrisburg Broadcasting Co.
BUSINESS ADDRESS: 100 East Poplar. PHONE:
28— Transmitter, 125. STUDIO ADDRESS: 100
East Poplar. TRANSMITTER LOCATION: 100
E. Poplar. TIME ON THE AIR: 6:00 A.M. to
10:00 P.M. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU.
Personnel
Station Manager I. M. Taylor
Commercial Manager Lindle Moore
Sales Promotion Manager Jay Warren
Production Manager Bob Franz
Program Director Virginia Crane
Chief Announcer-Artists' Bureau Head,
Lindle Moore
Musical-Publicity Director Bernie Smith
Chief Engineer Joseph R. Tate
Coverage
Daytime Evening
Population — Primary 396,680 198,340
Radio Homes— " 99,170 49,585
Population — Secondary . 686,040 343,020
Radio Homes— " 171,510 85,755
Source: Field intensity measurements.
W J> F
HERRIN— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Orville W. Lyerla. OPERATED
BY: Orville W. Lyerla. BUSINESS ADDRESS:
Herrin. STUDIO ADDRESS: Herrin. PHONE:
382. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: Unlimited License. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
President Orville W. Lyerla
Station Manager Charles R. Cook
Commercial Manager E. L. May
Program Director-Chief Announcer,
Fred Reinhardt
Chief Engineer Lynton Lemond
Representative
Sears & Ayer, Inc.
W CLS
JOLIET— EST. 1926
FREQUENCY: 1340 Kc. POWER: 100 watts.
OWNED BY: WCLS, Inc. OPERATED BY:
WCLS. Inc. BUSINESS ADDRESS: 7 East Clin-
ton. PHONE: 4761. STUDIO ADDRESS: 7 Clin-
ton St. TRANSMITTER LOCATION: U. S. High-
way No. 6. TIME ON THE AIR: 7:00 A.M. to
12:00 midnight; Sundays, 9:00 A.M. to 12:00
midnight. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
Associated.
Personnel
President Walter Ashe
Station Manager Robert M. Holt
Sales Manager D. W. Craig
Program Director Jack Sharp
Chief Announcer Scott Dilworth
Chief Engineer David Maltby
Coverage
Population — Primary 153,600
Radio Homes — " 34,900
Population — Secondary 800,600
Radio Homes— " 164,100
Source: Field intensity survey; Joint Commit-
tee; U. S. Census.
Representative
Sears & Ayer, Inc.
W M*B D
PEORIA— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1470 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: Peoria Broad-
casting Co. OPERATED BY: Peoria Broadcast-
ing Co. BUSINESS ADDRESS: Alliance Life
Bldg. PHONE: 7133. STUDIO ADDRESS: Alli-
ance Life Bldg. TRANSMITTER LOCATION:
Route 29 between Peoria and Pekin. TIME ON
THE AIR: 5:45 A.M. to midnight; (Sunday)
8:00 A.M. to midnight. NEWS SERVICE:
United Press. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICE: Associated
Music Publishers, Lang-Worth.
Personnel
President and Manager Edgar L. Bill
Commercial Manager Charles C. Caley
Program Manager Gene Trace
Promotion Manager C. Russell Ehresman
Director, Women's Activities,
Jessica McFarland
Continuity Director Chester Miller
Chiei Announcer Brooks Watson
Business Manager Paul Scherer
Artists' Bureau Head Milton Budd
Musical Director Jack Lyon
Chief Engineer Ted Giles
Coverage
Population — Primary 610,011
Radio Homes — " 141,320
Source: Field intensity measurements and
mail response analysis; U. S. Census.
Representative
Free & Peters, Inc.
W T*A D
QUINCY— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 930 Kc. POWER: 1,000 watts.
OWNED BY: Illinois Broadcasting Corp.
410
LLI NOIS
OPERATED BY: Illinois Broadcasting Corp.
BUSINESS ADDRESS: WCU Bldg. PHONE:
363. STUDIO ADDRESS: Same; and Hannibal.
Mo. TRANSCRIPTION LOCATION: 3 miles
south of Quincy. TIME ON THE AIR: 6:00
A.M. to 12:00 midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President W. Emery Lancaster
Secretary-Treasurer H. G. Kreitemeyer
Vice-President R. E. Whitfield
General Manager C. Arthur Fifer
Commercial Manager W. J. Rothschild
Program Director Jack Sexton
News Editor William H. Sohm
Chief Engineer Francis Wentura
Coverage
Population — Primary 1,291,523
Radio Homes— " 315,500
Source: Station survey.
Representative
International Radio Sales
W R*0 K
ROCKFORD— EST. 1923
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1440 Kc. POWER: 1000
Watts, d.; 500 Watts, n. OWNED BY: Rock-
ford Broadcasters, Inc. OPERATED BY: Rock-
ford Broadcasters, Inc. BUSINESS ADDRESS:
News Tower. PHONE: Main 5632. STUDIO
ADDRESS: News Tower. TRANSMITTER LO-
CATION: Kilburn Ave. Road. TIME ON THE
AIR: 6:00 A.M. to 12:00 midnight. NEWSPAPER
AFFILIATIONS: Rockford Morning Star, Rock-
ford Register-Republic. NEWS SERVICE:
United Press. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President Ruth Hanna Simms
Managing Director lames Rodgers
General Manager Walter Koessler
Sales Promotion Manager .... William R. Traum
Program Director John Dixon
Chief Announcer-Artists' Bureau,
Maurice P. Owens
Continuity Director Marjorie Hilliard
Musical Director Florence L. Shugars
Chief Engineer Thomas G. Cameron
Coverage
Daytime Evening
Population — Primary 350,221 350,221
Radio Homes— " 125,420 125.420
Population— Secondary . . 502,242 502.242
Radio Homes— " . . 200.841 200,841
Source: Department of Commerce.
Representative
Headley-Reed Co.
WHBF
ROCK ISLAND— EST. 1925
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1270 Kc. POWER: 5000 watts.
OWNED BY: Rock Island Broadcasting Co.
OPERATED BY: Rock Island Broadcasting Co.
BUSINESS ADDRESS: 1800 Third Ave. PHONE:
918 and 919. STUDIO ADDRESSES: 1800
Third Ave., Rock Island; Fifth Ave. Bldg..
Moline; Orpheum Theater Bldg., Davenport.
TRANSMITTER LOCATION: 23 Ave. & 52 St..
Moline. 111. TIME ON THE AIR: (daily) 5:30
A.M. to midnight; (Sunday) 8:00 A.M. to mid-
night. NEWSPAPER AFFILIATION: The Rock
Island Argus. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
Lang-Worth.
Personnel
President John W. Potter
General Manager L. C. Johnson
Commercial Manager Maurice Corken
Program Director Ivan Streed
Publicity Director Don Wright
Sales Promotion Manager Ted Arnold
Chief Announcer J. Woodrow Magnuson
Musical Director Lucia Thompson
Chief Engineer R. J. Sinnett
FACTS
Mont ROCKFORD!
The Nation's Second Machine
Tool City!
298 Busy Factories!
1940 Building Permits Over
$2,000,000!
Location of Camp Grant — Scene
of a $10,000,000 Construction
Program!
This $150,000,000 Market in
Northern Illinois and Southern
Wisconsin Effectively Served By:
WR0K
ROCKFORD, ILLINOIS
MUTUAL NETWORK AFFILIATE
National Representatives: HEADLEY-REED CO.
411
LLI NOIS
Coverage
Daytime Evening
Population — Primary 1,663,580 665,600
Radio Homes— " .... 401,610 166,650
Representative
Howard H. Wilson Co.
WCBS
SPRINGFIELD— EST. 1926
NATIONAL BROADCASTING CO.
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WCBS, Inc. OPERATED BY:
WCBS, Inc. BUSINESS ADDRESS: 523 E. Cap-
itol Ave. PHONE: 9855. STUDIO ADDRESS:
523 E. Capitol Ave. TRANSMITTER LOCATION:
2200 S. 6th St. TIME ON THE AIR: 6:00 A.M.
to 12:00 midnight. NEWSPAPER AFFILIATION:
Illinois State Journal. NEWS SERVICE: Asso-
ciated Press. TRANSCRIPTION SERVICE:
World Transcription Service. MAINTAINS
ARTISTS' BUREAU.
Personnel
President Harold L. Dewing
Vice-President A. W. Shipton
Secretary L. G. Pefferle
Commercial Manager Jack Heintz
Musical Director John Geil
Production Manager John Midgely
Sales Promotion Manager Carroll Neeld
Publicity Director Bob Gregory
Chief Engineer Richard L. Ashenfelter
Coverage
Daytime Evening
Population — Primary .... 955,402 246,327
Radio Homes— " .... 226,790 76,416
Source: Field intensity survey; U. S. Census.
Representative
Sears & Ayers, Inc.
WTAX
SPRINGFIELD— EST. 1930
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: WTAX, Inc. OPERATED BY:
WTAX, Inc. BUSINESS ADDRESS: 117 S. 5th
St. PHONE: 2-4441. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 11:30 P.M. NEWS SER-
VICE: INS. TRANSCRIPTION SERVICE: Asso-
ciated.
Personnel
President and Manager Jay A. Johnson
Program Director Bob Kay
Chief Engineer Edward Ring
Coverage
Daytime Evening
Population— Primary 250,000 250,000
Radio Homes— " 60,000 60,000
Population— Secondary . . 223,400 223,400
Radio Homes— " . . 52,870 52,870
Source: Station survey.
Representative
The Foreman Co.
W D Z
TUSCOLA— EST. 1920
FREQUENCY: 1050 Kc. POWER: 1000 watts.
OWNED BY: WDZ Broadcasting Co. OPER-
ATED BY: WDZ Broadcasting Co. BUSINESS
ADDRESS: Star Store Bldg. PHONE: 98 and 153.
STUDIO ADDRESS: Star Store Bldg. TRANS-
MITTER LOCATION: Intersection of U. S. High-
ways No. 36 and 45. TIME ON THE AIR: 6:00
A.M. to sundown. NEWS SERVICE: United
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President E. L. Bill
Station and Sales Manager Clair B. Hull
Promotion Manager Walter Schaf er
Program Director-Artists' Bureau Head,
Frank Jennings
Production Manager Curt Poulton
Musical-Publicity Director . . . Herbert L. Johnson
Chief Announcer Fran Booton
Continuity Director Kent Saunders
Chief Engineer Mark C. Spies
Coverage
Population — Primary 1,158,049
Radio Homes — " 280,930
Source: Field intensity measurements.
Representative
Howard H. Wilson Co.
WILL
URBANA— EST. 1922
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: University of Illinois. OPE-
RATED BY: Same. BUSINESS ADDRESS:
Urbana. PHONE: 7-2616 — 7-2400. STUDIO
ADDRESS: 400 S. Wright. TRANSMITTER
LOCATION: S. First St. Road, Champaign. TIME
ON THE AIR: 7:00 A.M. to local sunset (ex-
cept Sunday). NEWSPAPER AFFILIATION:
The Daily Illini. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICES: Lang-
Worth.
Personnel
Director Jos. F. Wright
Program Director Frank E. Schooley
Publicity Director Art Wildhagen
Musical Director Lanson F. Demming
Production Director Nat H. Cohen
Chief Engineer A. James Ebel
412
INDIANA-
Population 3,427,796 Number of Radio Homes 840,280
Number of Families 959,563 Auto Registrations 1,002,320
For 1940 Census data, please turn to page 252
W H B U
ANDERSON— EST. 1923
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Anderson Broadcasting Corp.
OPERATED BY: Anderson Broadcasting Corp.
BUSINESS ADDRESS: Citizens Bank Bldg.
PHONE: 234. STUDIO ADDRESS: Citizens
Bank Bldg. TRANSMITTER LOCATION: 1110
Meridian St. TIME ON THE AIR: 7:00 A.M. to
10:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus,
Standard Radio.
Personnel
President-General Manager L. M. Kennett
Commercial Manager John R. Atkinson
Program Director L. M. Shrayer
Production Manager J. B. Burton
Chief Engineer Wayne Reeves
Coverage
Population— Primary 905.000
Radio Homes — " 238,000
Source: Field intensity measurements.
Representative
Sears & Ayer, Inc.
w t'r c
ELKHART— EST. 1931
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Truth Pub. Co. OPERATED BY:
Elkhart Daily Truth. BUSINESS ADDRESS:
216 S. Second St. PHONE: 999. STUDIO AD-
DRESS: Hotel Elkhart. PHONE: 948. TRANS-
MITTER LOCATION: One mile south of Elk-
hart on Route No. 19. TIME ON THE AIR:
7:00 A.M. to 10:00 P.M.; Sundays. 11:00 A.M.
to 9:00 P.M. (100 hours weekly). NEWSPAPER
AFFILIATION: Elkhart Daily Truth. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: World Broadcasting System. Stand-
ard Radio.
Personnel
President C. D. Greenleaf
General Manager R. R. Baker
Production Manager Paul Upson
Chief Engineer Kenneth Singleton
Coverage
Daytime Evening
Population — Primary .... 342.000 216.000
Radio Homes— " 68.500 48.000
Population — Secondary . . 145,000 105,000
Radio Homes— " ... 27.000 22.500
Source: Field intensity survey; U. S. Census.
Representative
Tenney, Woodward & Conklin, Inc.
W E 0 A
EVANSVILLE— EST. 1936
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Evansville on the Air, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS: 519
Vine St. PHONE: 2-1171. STUDIO ADDRESS:
519 Vine St. TRANSMITTER LOCATION: 519
Vine St. TIME ON THE AIR: 7:00 A.M. to 12:00
P.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
Secretary-Treasurer and General Manager,
Clarence Leich
Station Manager Martin L. Leich
Program Director Pat Roper
Chief Engineer John B. Caraway, Jr.
Coverage
Daytime Evening
Population — Primary 259,200 139,300
Radio Homes — " 60,760 34,100
Population— Secondary . . 325,900 109.100
Radio Homes— " . . 69,470 24.660
Source: CBS Mail Count Study; U. S. Dept.
of Commerce.
Representative
Weed & Co.
WGBF
EVANSVILLE— EST. 1925
NBC (Red and Blue)
FREQUENCY: 1280 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Evansville on
the Air, Inc. OPERATED BY: Same. BUSI-
NESS ADDRESS: 519 Vine St. PHONE: 2-1171.
STUDIO ADDRESS: 519 Vine St.; TRANSMIT-
TER LOCATION: Burkhart Road. PHONE:
3-7011. TIME ON THE AIR: 6:00 A.M. to 12:00
midnight. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
General Manager Clarence Leich
Program Director Pat Roper
Chief Engineer Fay Gehres
Coverage
Population — Primary & Secondary... 1,323.095
Radio Homes — " ... 185.600
Source: U. S. Census; Joint Committee; field
intensity measurements.
Representative
Weed & Co.
413
N DIANA
W G L
FORT WAYNE— EST. 1924
NBC— SUPPLEMENTARY BASIC RED & BLUE
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Westinghouse Radio Stations, Inc.
OPERATED BY: Westinghouse Radio Stations.
Inc. BUSINESS ADDRESS: 925 S. Harrison.
PHONE: Anthony 2136-7. STUDIO ADDRESS:
925 S. Harrison. TRANSMITTER LOCATION:
Junction of Highways No. 30 and No. 33. TIME
ON THE AIR: 6:00 A.M. to midnight. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, C. P. MacGregor.
Personnel
Vice-President Walter Evans
Station Manager J B. Conley
Commercial Manager Frank V. Webb
Auditor Kenneth Foellinger
Sales Promotion Mgr Jack O'Mara
Program Director Franklin A. Tooke
Production Director Carl Vandagrift
Chief Announcer J. Howard Ackerley
Musical Director Jeane Brown
Women's Program Director Jane Weston
Farm Program Director Jim Conway
Chief Engineer Robert G. Duffield, Jr.
Coverage
Population — Primary 300,798
Radio Homes — " 70,429
Source: Mail response analysis and field
strength measurements.
Representative
National Broadcasting Co.
w 0*W 0
FORT WAYNE— EST. 1925
NBC BASIC BLUE
FREQUENCY: 1190 Kc. POWER: 50000 watts.
OWNED BY: Westinghouse Radio Stations,
Inc. OPERATED BY: Westinghouse Radio
Stations, Inc. BUSINESS ADDRESS: 925 S.
Harrison, Westinghouse Building. PHONE:
Anthony 2136-7. STUDIO ADDRESS: West-
inghouse Bldg. TRANSMITTER LOCATION:
Intersection of Routes Nos. 30 and 33, Fort
Wayne. TIME ON THE AIR: 6:00 A.M. to local
sunset; shares evening time with WWVA.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus, C. P. Mac-
Gregor.
Personnel
Vice-President Walter Evans
Station Manager J. B. Conley
Commercial Manager Frank V. Walsh
Auditor Kenneth Foellinger
Program Manager Franklin Tooke
Sales Promotion Mgr Jack O'Mara
Chief Announcer J. Howard Ackley
Women's Program Director Jane Weston
Production Director Eldon Campbell
Farm Program Director Jim Conway
Musical Director Jeane Brown
Chief Engineer Robert G. Duffield. Jr.
Coverage
Daytime Evening
Population— Primary 2,072,350 2,292,070
Radio Homes— " 507,390 556,870
Population — Secondary . . 4,014,600 2,465,760
Radio Homes — " . . 969,760 606,630
Source: NBC Airea method of circulation
ascertainment.
Representative
National Broadcasting Co.
W IN D
GARY— EST. 1927
CBS
FREQUENCY: 560 Kc. POWER: 5000 watts.
OWNED BY: Johnson-Kennedy Radio Corp.
OPERATED BY: Johnson-Kennedy Radio Corp.
BUSINESS ADDRESS: 504 Broadway. PHONE:
Gary 9191. NATIONAL ADVERTISING OF-
FICE: 230 N. Michigan Ave., Chicago, 111.
PHONE: State 4176. STUDIO ADDRESS: 504
Broadway. TRANSMITTER LOCATION: Black
Oak, Ind. TIME ON THE AIR: 6:00 A.M. to
4:00 A.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President Ralph L. Atlass
Manager E. S. Mittendorf
Sales Manager John T. Carey
Program Director Brooks Connolly
Director of Public Relations Al Hollender
Musical Director Bob Atcher
Chief Engineer Ken Shirk
Coverage
Population — Primary 8,506,156
Radio Homes — " 1,886,405
Source: Field intensity measurements.
Representative
The Foreman Co.
WHIP
HAMMOND— EST. 1937
FREQUENCY: 1520 Kc. POWER: 5000 watts.
OWNED BY: Hammond-Calumet Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 5935 Hohman Ave. PHONE: Ham-
mond 10000. SALES OFFICE ADDRESS: 25 E.
Jackson Blvd., Chicago, 111. PHONES: Web-
ster 3234 and Plaza 4300. STUDIO ADDRESSES:
5935 S. Hohman Ave., Hammond; and 25 E.
Jackson Blvd., Chicago, 111. TRANSMITTER
LOCATION: Hammond. TIME ON THE AIR:
6:00 A.M. to local sunset (at Buffalo, N. Y.).
NEWSPAPER AFFILIATION: Lake County (Ind.)
Times. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Lang-Worth. MAIN-
TAINS ARTISTS' BUREAU.
414
N D I AN A
Personnel
President-General Manager. George F. Courrier
Managing Director Doris Keane
Program Director Elmer Herkner
Production Manager Emmett Jackson
Chief Announcer Ralph Eddy
Musical Director Reinhardt Elster
Chief Engineer H. V. Fitzcharles
Coverage
Population— Primary 5.537,000
Radio Homes— " 1.729,000
Population — Secondary 1,661,000
Radio Homes— " 337.500
Source: Station survey.
W JO B
HAMMOND
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: O. E. Richardson and Fred L.
Adair. OPERATED BY: O. E. Richardson and
Fred L. Adair. BUSINESS ADDRESS: 5935
Hohman Ave. PHONE: 9800. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Douglas Park. TIME ON THE AIR: 7:00 A.M.
to 12:00 midnight.
Personnel
Station Manager O. E. Richardson
Commercial Manager R. C. Adair
Program Director W. R. Bean
Sales Promotion Manager Stanley Davis
Chief Announcer Howard Dunovan
Musical Director Joseph Gibbs Spring
Chief Engineer John Felthouse
Coverage
Population— Primary 2.242.453 519,046
Radio Homes — " 606,091 280,000
Population — Secondary . . 3,500,000 1,200,000
Radio Homes; — " . . 900,000 400,000
Source: Station survey.
Representative
Associated Radio Sales
w f'b m
INDIANAPOLIS— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1260 Kc. POWER: 5000 watts.
OWNED BY: WFBM, Inc. OPERATED BY:
WFBM, Inc. BUSINESS ADDRESS: 48 Monu-
ment Circle. PHONE: Lincoln 8506. STUDIO
ADDRESS: 48 Monument Circle. TRANSMIT-
TER LOCATION: Rural Route 13, Box 125-G,
Indianapolis. TIME ON THE AIR: 6:00 A.M.
to 12:00 midnight; Sundays, 7:30 A.M. to 12:00
midnight. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: Associ-
ated Music Publishers.
Personnel
President H. M. Bitner, Sr.
Station Manager Lester W. Lindow
Publicity Director A. Herbert Green
Office Manager Harry M. Bitner, Jr,
Chief Announcer H. J. Pierson
Program Director F. O. Sharp
Musical Director Walter H. Reuleaux
Chief Engineer Harold Holland
Coverage
Daytime Evening
Population— Primary 1.509.700 678.697
Source: Field test measurements.
Representative
The Katz Agency
w i'b c
INDIANAPOLIS— EST. 1938
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1070 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Indiana Broad-
casting Corp. OPERATED BY: Indiana Broad-
casting Corp. BUSINESS ADDRESS: 350 N.
Meridian St. PHONE: Lincoln 2305. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Northwest of Indianapolis. TIME ON THE
AIR: 6:00 A.M. to 12:00 midnight. NEWS SER-
VICE: United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
President H. G. Wall
Vice-President Genl. Mgr C. A. McLaughlin
Program Director Robert Longwell
Production Manager John Burns
Musical Director-Artists' Bureau Head,
Lester Huff
Chief Announcer William Schingle
Continuity Director John Byrnes
Traffic Manager Rosemary Horn
Chief Engineer Harry Adams
Coverage
Population — Primary 997,195
Radio Homes — " 262,690
Source: Field intensity measurements and
mail response analysis; 1930 U. S. Census;
Joint Committee.
Representative
Howard H. Wilson Co.
W f R E
INDIANAPOLIS— EST. 1926
NATIONAL BROADCASTING CO.— MUTUAL
FREQUENCY: 1430 Kc. POWER: 5,000 watts.
OWNED BY: Indianapolis Broadcasting, Inc.
BUSINESS ADDRESS: Claypool Hotel. PHONE:
RI 1541-2-3. STUDIO ADDRESS: Claypool
Hotel. TRANSMITTER LOCATION: Ralston
Road. TIME ON THE AIR: 6:00 A.M. to
1:00 A.M., daily; 7:30 A.M. to 1:00 A.M., Sun-
days. NEWS AFFILIATION: Central Newspa-
pers, Inc. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICES: World Broadcasting System,
Standard Radio.
415
N D I AN A
Personnel
President Eugene C. Puliam
Business Manager Rex Schepp
Secretary-Treasurer N. G. Mason
Sales Promotion Manager . . Lawrence Hammer
Program Director J. P. Mason
Publicity Director Eugene S. Pulliam
Public Relations Director Walter A. Shead
Chief Announcer-Musical Director . Harry Bason
Chief Engineer Earl W. Lewis
Coverage
Population — Primary 1,569,900
Radio Homes — " 393.500
Population — Secondary 1,872,000
Radio Homes — " 422.700
Source: Station survey.
Representative
George P. Hollingbery Co.
WISH
INDIANAPOLIS— EST. 1941
NATIONAL BROADCASTING CO.
FREQUENCY: 1280 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Capitol Broad-
casting Corp. OPERATED BY: Capitol Broad-
casting Corp. BUSINESS ADDRESS: Indianapo-
lis. STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: East of Indianapolis, Warren
Township. TIME ON THE AIR: Unlimited
license.
Personnel
President G. Bruce McConnell
Treasurer Edward H. Harris
Vice-President Alvin R. Jones
Station Manager W. W. Behrman
Commercial Manager R. E. Bausman
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W K M 0
KOKOMO— EST. 1941
FREQUENCY: 1420 Kc. POWER: 250 watts.
OWNED BY: Kokomo Broadcasting Corp. OP-
ERATED BY: Kokomo Broadcasting Corp. BUSI-
NESS ADDRESS: 400 North Main St. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Morgan & Ohio Sts. TIME ON THE AIR: 6:00
A.M. to 11:00 P.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Lang-
Worth. MAINTAINS ARTISTS' BUREAU.
Personnel
President-Commercial
Manager Dr. Charles K. Boyajian
Station Manager Les Ryder
Production Manager Budd Hibbs
Artists' Bureau Head Katheleen Wilson
Chief Announcer Charles Boyajian, Jr.
Chief Engineer Wilbur Nongesser
Representative
Cox & Tanz
* Station was licensed to operate under a
construction permit at time of going to press.
W L*B C
MUNCIE— EST. 1926
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Donald A. Burton. OPERATED BY:
Donald A. Burton. BUSINESS ADDRESS: 8 An-
thony Bldg. PHONE: 4404. STUDIO AD-
DRESS: 8 Anthony Bldg. TRANSMITTER LOCA-
TION: 8 Anthony Bldg. TIME ON THE AIR:
5:30 A.M. to 11:30 P.M. NEWS SERVICES:
United Press and local news department.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: Associated Music Publishers.
Personnel
Owner Donald A. Burton
Commercial Manager Wm. F. Craig
Station Manager Donald A. Burton
Sales Manager Wm. F. Craig
Publicity Director Ed De Miller
Musical Director Carl Noble
Chief Engineer Maurice Crain
Coverage
Population — Primary 350,593
Radio Homes — " 68,900
Population — Secondary 411,757
Radio Homes — " 72,500
Source: Station survey.
Representatives
Forjoe & Co. (New York)
W G*R C
NEW ALBANY (LOUISVILLE KY.)
EST. 1926
MUTUAL BROADCASTING SYSTEM
SOUTHERN NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Northside Broadcasting Corp.
OPERATED BY: Northside Broadcasting Corp.
BUSINESS ADDRESS: Elsby Bldg. PHONE:
Wabash 3343. STUDIO ADDRESS: Elsby Bldg.,
New Albany; Kentucky Home Life Bldg., Louis-
ville; Jeffersonville. TRANSMITTING LOCA-
TION: McCulloch Pike. TIME ON THE AIR:
6:00 A.M. to 1:00 A.M. NEWS SERVICE:
Transradio Press. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICE: Associ-
ated, Standard Radio, Lang-Worth.
Personnel
President and Manager S. A. Cisler
Commercial Manager J. Porter Smith
Business Manager C. L. Harris
Musical Director Isabel Schroeder
Chief Engineer H. W. Hathaway
416
N D I AN A
Coverage
Daytime Evening
Population— Primary 448.300 420,000
Radio Homes— " .... 114.060 110.000
Population— Secondary . . 132.400
Radio Homes— " . . 26,560
Source: Station survey.
Representative
Burn-Smith Company
W KB V
RICHMOND— EST. 1926
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Knox Radio Corp. OPERATED
BY: Knox Radio Corp. STUDIO ADDRESS:
225 North 8th St. TRANSMITTER LOCATION:
North of Richmond. TIME ON THE AIR: Full
time license. TRANSCRIPTION SERVICE:
Lang-Worth.
Personnel
President. William O. Knox
W F A M
SOUTH BEND— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: South Bend Tribune. OPERATED
BY: South Bend Tribune. BUSINESS AD-
DRESS: 225 West Colfax Ave.
* Station is to give up its license as of
March 29. 1941.
WSB T
SOUTH BEND— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 960 Kc. POWER: 500 watts.
OWNED BY: South Bend Tribune. OPERATED
BY: South Bend Tribune. BUSINESS ADDRESS:
225 West Colfax Ave. PHONE: 3-6161.
STUDIO ADDRESS: 225 West Colfax Ave.
TIME ON THE AIR: 7:00 A.M. to 12:00 mid-
night; Sundays, 8:00 A.M. to 12:00 midnight.
NEWSPAPER AFFILIATION: South Bend Trib-
une. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Associated Library,
Standard Radio.
Personnel
President F. A. Miller
Station Manager Franklin D. Schurz
Commercial Manager R. H. Swintz
Chief Announcer Robert Drain
Publicity Director Mary Stockdale
Musical Director Harlan Hogan
Chief Engineer H. Cole
Representative
Paul H. Raymer Company
W B 0 W
TERRE HAUTE— EST. 1926
NBC (RED and BLUE)
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Banks of Wabash, Inc. OPER-
ATED BY: Banks of Wabash, Inc. BUSINESS
ADDRESS: 303 S. 6th St. PHONE: Crawford
3394. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: First St. and Peyton Ave.
TIME ON THE AIR: 6:45 A.M. to 12:00 midnight.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: Lang-Worth, Standard
Radio.
Personnel
President Alvin Eads
Auditor Martha Turner
Program Director Leo Baxter
Production Manager George Jackson
Continuity Chief Ruthmary Morton
Chief Announcer Marold Ross
Chief Engineer Stokes Gresham, Jr.
Coverage
Population — Primary 317,196
Radio Homes — " 78.293
Population — Secondary 573.511
Radio Homes — " 136,815
Source: Field intensity measurements; Joint
Committee.
Representative
Weed & Co.
W A 0 V
VINCENNES— EST. 1940
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Vincennes Newspapers, Inc. OP-
ERATED BY: Vincennes Newspapers, Inc. BUSI-
NESS ADDRESS: Grand Hotel. STUDIO AD-
DRESS: Grand Hotel. PHONE: 787-8. TRANS-
MITTER LOCATION: U. S. Highway No. 41.
TIME ON THE AIR: 6:00 A.M. to 10:00 P.M.;
Sundays, 8:00 A.M. to 10:00 P.M. NEWSPAPER
AFFILIATION: Vincennes Sun Commercial.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
ystem. Personnel
General Manager Howard N. Greenlee
Station Manager Victor H. Lund
Commercial-Sales Promotion Manager,
John CotI Jefry
Program Director-Chief Announcer,
Carl Erickson
Publicity Director Frank Burger
Chief Engineer Claude Harris
Coverage
Daytime Evening
Population — Primary .... 70.000 40,000
Source: Station estimate.
Representative
George P. Hollingbery Co.
417
N D I AN A- I OWA
• • •
W B A A
WEST LAFAYETTE— EST. 1922
FREQUENCY: 920 Kc. POWER: 5000 watts d.;
1000 watts, n. OWNED BY: Purdue University.
OPERATED BY: Purdue University. BUSINESS
ADDRESS: West Lafayette. PHONE: 6076.
STUDIO ADDRESS: Electrical Engineering Bldg.
TRANSMITTER LOCATION: Electrical Engineer-
ing Bldg. TIME ON THE AIR: 11:00 A.M. to 5:00
P.M. (Mon., Tues., Wed., Thurs., Fri.); 11:00
A.M. to 4:00 P.M. (Saturday). TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
Station Manager, Program Director
Gilbert D. Williams
Asst. Program Director Fred L. Conger
Chief Engineer Ralph R. Townsley
Population 2,538,268 Number of Radio Homes 595,720
Number of Families 700,173 Auto Registrations 785,299
For 1940 Census data, please turn to page 253
W 0 I
AMES— EST. 1921 (as 9YI)
FREQUENCY: 640 Kc. POWER: 5000
Watts. OWNED BY: Iowa State College.
OPERATED BY: Iowa State College. BUSI-
NESS ADDRESS: Ames. PHONE: 2500. STU-
DIO ADDRESS: Ames. TRANSMITTER LO-
CATION: Ames. TIME ON THE AIR: 6:00
a.m. to local sunset. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
Director W. I. Griffith
Assistant Director A. G. Woolfries
Chief Announcer Robert Miles
Editor Rod Holmgren
Continuity Director Mrs. Blair Converse
Musical Director Tolbert McRae
Chief Engineer Louie L. Lewis
(Non-Commercial Sation)
K FG Q
BOONE
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Boone Biblical College. OPER-
ATED BY: Boone Biblical College. BUSINESS
ADDRESS: Boone, la. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Specified hours during
daytime. Personnel
Manager Lois Crawford
(Non-Commercial Station)
WMT
CEDAR RAPIDS, WATERLOO—
EST. 1922
CBS-MUTUAL
THE COWLES GROUP
FREQUENCY: 600 Kc. POWER: 5,000 Watts,
OWNED BY: Iowa Broadcasting Co. OPE-
RATED BY: Same. BUSINESS ADDRESS:
Paramount Bldg., Cedar Rapids — Russell Lam-
son Hotel, Waterloo. PHONE: Cedar Rapids
6127, Waterloo 236. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Marion. TIME ON
THE AIR: 5:39 A,M. to 12:00 midnight; Sunday,
7:00 A.M. to 12:00 midnight. NEWSPAPER
AFFILIATION: Des Moines Register and
Tribune. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, NAB Library, Davis & Schwegler,
Lang-Worth.
Personnel
President Gardner Cowles, Jr.
V.-P. and General Manager S. D. Quarton
Commercial Manager
W. B. Quarton (Cedar Rapids)
Commercial Manager . . . Don Inman (Waterloo)
National Sales Manager Ted Enns
Sales Promotion Manager Leo F. Cole
Program-Musical Director. . . .Douglas B. Grant
Production Manager Benne Alter
Publicity Director L. Von Linder
Chief Announcer Bert Puckett
Chief Engineer Charles F. Quentin
Coverage
Population — Primary 3,315,822
Radio Homes — " 778,680
Source: Field strength survey.
Representative
The Katz Agency
woe
DAVENPORT— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Tri City Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
1000 Brady St. PHONE: 2-3521. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 18 hours daily;
15 hours, Sundays (123 hours weekly). NEWS
418
OWA
SERVICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Associated.
Personnel
President Col. B. J. Palmer
Vice-President Dave Palmer
General Manager J. Buryl Lottridge
Sales and Sales Promotion Manager,
L. O. Fitzgibbons
Program Director Charles Freburg
Publicity Director Jack Paulsen
News Editor-Chief Announcer Bill Voss
Traffic Manager Paul Clark
Musical Director Pat Maynard
Chief Engineer Allan Richter
Coverage
Daytime Evening
Population — Primary 180.800 198,100
Radio Homes— " .... 42.730 46,160
Population — Secondary .. 1.113.400 564,300
Radio Homes— " . . 264,550 138.600
Source: CBS Listener Study.
Representative
Free & Peters, Inc.
KWLC
DECORAH— EST. 1926
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Luther College. OPERATED BY:
Luther College. BUSINESS ADDRESS: 600 Leiv
Eiriksson Drive. PHONE: 690. STUDIO AD-
DRESS: C. K. Preus Auditorium. TRANSMIT-
TER LOCATION: Larsen Hall. TIME ON THE
AIR: Daytime license (35 hours weekly).
Personnel
Director Evelyn Steele
Production Manager Robert E. Lee
Music Director Professor T. H. Nickel
Chief Engineer O. M. Eittreim
(Non-Commercial Station)
K RN T
DES MOINES— EST. 1935
CBS— THE COWLES STATIONS
FREQUENCY: 1350 Kc. POWER: 5000 watts,
OWNED BY: Iowa Broadcasting Co. OP-
ERATED BY: Iowa Broadcasting Co. BUSINESS
ADDRESS: Des Moines Register & Tribune
Bldg. PHONE: Des Moines 3-2111. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Southeast of Des Moines. TIME ON THE AIR:
127V2 hours weekly. NEWSPAPER AFFILIA-
TION: Des Moines Register & Tribune. NEWS
SERVICE: United Press, Associated Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President Gardner Cowles, Jr.
General Manager Luther L. Hill
Assistant General Manager and
Commercial Manager Craig Lawrence
National Sales Manager Ted Enns
Program Director Ed Linehan
Sales Promotion Manager Wayne Welch
Publicity Director Mary Little
Chief Announcer Dale Morgan
Musical Director Dick Teela
Chief Engineer Paul Huntsinger
Coverage
Population — Primary 843,104
Radio Homes — " 200,750
Source: U. S. Census; Joint Committee.
Representative
The Katz Agency
KSO
DES MOINES— EST. 1932
NBC (BLUE)— MBS— THE COWLES STATIONS
FREQUENCY: 1460 Kc. POWER: 5000 watts.
OWNED BY: The Iowa Broadcasting Co., sub-
sidiary of the Des Moines Register and Tri-
bune. OPERATED BY: Same. BUSINESS AD-
DRESS: 715 Locust St. PHONE: 3-2111. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Southeast of Des Moines. TIME ON
THE AIR: 132 hours weekly. NEWSPAPER
AFFILIATION: Des Moines Register & Tribune.
NEWS SERVICE: United Press. Associated
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICES: Standard Radio.
Personnel
President Gardner Cowles, Jr.
General Manager Luther Hill
Assistant General Manager and
Commercial Manager Craig Lawrence
National Sales Manager Ted Enns
Program Director Ed Linehan
Sales Promotion Manager Wayne Welch
Publicity Director Mary Little
Chief Announcer Dale Morgan
Musical Director Dick Teela
Chief Engineer Paul Huntsinger
Coverage
Population — Primary 812.340
Radio Homes— " 192,968
Source: U. S. Census; Joint Committee.
Representative
The Katz Agency
WHO
DES MOINES— EST. 1924
NBC— CORN BELT WIRELESS
REBROADCASTING SERVICE
FREQUENCY: 1040 Kc. POWER: 50.000
Watts. OWNED BY: Central Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
914 Walnut St. PHONE: 3-7147. TRANSMITTER
LOCATION: Mitchellville. TIME ON THE AIR:
5:30 A.M. to 1:00 A.M.; Sundays, 8:00 A.M.
to 12:00 midnight. NEWS SERVICE: United
Press, International News Service. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
419
IOWA
Personnel
President Col. B. J. Palmer
V.P. & Treasurer D. D. Palmer
V-P & Station Manager J. O. Maland
Secretary William Brandon
Sales Manager Hale Bondurant
Publicity Director Woody Woods
Program Director Harold Fair
Technical Director Paul A. Loyet
Coverage
Population — Primary 3,745,000
Radio Homes— " 866,000
Source: Field intensity measurements.
Representative
Free & Peters, Inc.
K D T H
DUBUQUE
FREQUENCY: 1370 Kc. POWER: 1000 watts.
OWNED BY: Telegraph Herald. OPERATED
BY: Telegraph Herald. BUSINESS ADDRESS:
Dubuque. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: E. Dubuque, 111. NEWS
AFFILIATION: Dubuque Telegraph Herald.
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W KB B
DUBUQUE— EST. 1933
NATIONAL BROADCASTING CO.
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Sanders Bros. Radio Station. OP-
ERATED BY: Sanders Bros. Radio Station. BUSI-
NESS ADDRESS: Hotel Julien. PHONE: Dubuque
572. STUDIO ADDRESS: Hotel Julien. TRANS-
MITTER LOCATION: Rural Route No. 2. TIME
ON THE AIR: 6:30 A.M. to midnight (daily),
8:00 A.M. to midnight (Sunday). NEWS SER-
VICE: Transradio Press. TRANSCRIPTION SER-
VICE: Associated, NBC Thesaurus.
Personnel
President Walter E. Klauer
Station Manager James D. Carpenter
Program Director Gleason E. Kistler
Musical Director-Chief Announcer,
Vaughn Gayman
Publicity Director Sig Fritschel
Chief Engineer Leonard Carlson
Coverage
Daytime Evening
Population 379,549
Radio Homes 85,517 40,140
Representative
International Radio Sales
KVFD
FORT DODGE— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Northwest Broadcasting Co. OP-
ERATED BY: Northwest Broadcasting Co.
BUSINESS ADDRESS: Warden Bldg. PHONE:
Walnut 3761. STUDIO ADDRESS: Warden
Bldg. TRANSMITTER LOCATION: Fort Dodge.
TIME ON THE AIR: 102 hours weekly. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Standard Radio. MAINTAINS AR-
TISTS' BUREAU.
Personnel
President Edward Breen
Commercial Manager Charles A. Kennedy
Program Director Nick Bame
Chief Engineer Jack Duncan
Coverage
Population — Primary 469,619
Radio Homes — " 109,214
WSUI
IOWA CITY
FREQUENCY: 910 Kc. POWER: 50000 watts,
d.; 1000 watts, n. OWNED BY: State Univ. of
Iowa. OPERATED BY: State Univ. of Iowa.
BUSINESS ADDRESS: Iowa City. PHONE:
University 2111-237. STUDIO ADDRESS: Iowa
City. TRANSMITTER LOCATION: Iowa City.
TIME ON THE AIR: 80 hours weekly. NEWS
SERVICE: Associated Press.
Personnel
Chairman Radio Board Bruce E. Mahan
Station Director Carl H. Menzer
Program Director Pearl B. Broxam
Production Prof. H. Clay Harshberger
Staff Announcer William Sener
Chief Engineer S. J. Ebert
(Non-Commercial Station)
K F J B
MARSHALLTOWN— EST. 1923
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Marshall Electric Co. OPERATED
BY: Marshall Electric Co. BUSINESS AD-
DRESS: 1603 W. Main St. PHONE: 3361. STU-
DIO ADDRESS: 1603 W. Main St. TRANSMIT-
TER LOCATION: 2 miles northwest of town.
TIME ON THE AIR: 6:00 A.M. to 10:00 P.M.
(daily); 11:00 to 7:00 P.M. (Sunday). NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: C. P. MacGregor.
Personnel
President and Station Manager .... Earl Peak
Chief Engineer Wayne Peak
Coverage
Population — Primary 385,293
Radio Homes — " 88,418
Population — Secondary 215,296
Radio Homes — " 58.842
Source: Mail response analysis.
Representative
Furgason & Walker
420
OWA
KGLO
MASON CITY— EST. 1937
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1330 Kc. POWER: 1000 watts.
OWNED BY: Mason City Globe Gazette Co.
OPERATED BY: Mason City Globe Gazette Co.
BUSINESS ADDRESS: Hotel Hanford. PHONE:
2800. STUDIO ADDRESS: Hotel Hanford. TRANS-
MITTER LOCATION: 2 miles west of M. C. on
Highway 18. TIME ON THE AIR: 6:00 A.M. to
12:00 P.M. (daily); 7:00 A.M. to 12:00 P.M. (Sun-
day). NEWSPAPER AFFILIATION: Mason City
Globe-Gazette. NEWS SERVICES: United
Press and Globe Gazette City Reporters and
correspondents in North Iowa and Southern
Minn. TRANSCRIPTION SERVICE: NBC The-
saurus. Standard Radio, and NAB Library.
Personnel
Station Manager F. C. Eighmey
Program Director John Price
Production Manager Jim Woods
Publicity Director Henry Hook
Chief Engineer Leo Born
Coverage
Daytime
Population— Primary 178.700
Radio Homes— " 38.370
Population— Secondary 480,600
Radio Homes— " 106,280
Source: CBS Listener Study.
Representative
Weed & Co.
KBIZ
OTTUMWA— EST. 1941
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: J. D. Falvey. OPERATED BY:
J. D. Falvey. BUSINESS ADDRESS: Oitumwa.
Phone: 5480. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 18 hours daily. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System, C. P. MacGregor.
Personnel
Station Manager J. D. "Jack" Falvey
Commercial Manager J. R. Livingston
Program-Musical Director Stan Corley
Production Manager-Publicity Director,
James Downey
Chief Announcer Bill Ballagh
Chief Engineer Wayne Hatchett
Coverage
Daytime Evening
Population — Primary .... 163.000 48.500
Radio Homes — " 41.160 10,235
Source: Station survey; Joint Committee.
K F N F
SHENANDOAH— EST. 1924
FREQUENCY: 920 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: KFNF, Inc.
OPERATED BY: KFNF. Inc. BUSINESS AD-
DRESS: 407 Sycamore. PHONE: No. 1— de-
partmental connections. STUDIO ADDRESS:
407 Sycamore St. TRANSMITTER LOCATION:
407 Sycamore St. TIME ON THE AIR: (daily)
5:30 A.M. to 4:00 P.M.; 5:00 P.M. to 9:00 P.M.;
(Saturday) 5:30 A.M. to 10:00 P.M. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
Manager John Nicholson
Commercial Manager E. C. Woodward
Chief Engineer George Crocker
Coverage
Population — Primary 1,267,512
Radio Homes — " 264.630
Population — Secondary 1,142,149
Radio Homes — " 250,000
Source: Mail response analysis.
Representative
Reynolds-Fitzgerald, Inc.
KMA
SHENANDOAH— EST. 1925
NBC— BLUE AND MUTUAL
CORN BELT WIRELESS REBROADCASTING
SERVICE
FREQUENCY: 960 Kc. POWER: 5000 watts,
d.; 100 watts, n. OWNED BY: May Broadcast-
ing Co. OPERATED BY: May Broadcasting Co.
BUSINESS ADDRESS: Lowell and Elm Sts.
PHONE: 192. STUDIO ADDRESS: Lowell &
Elm Sts. TRANSMITTER LOCATION: Shenan-
doah Rt. 48. TIME ON THE AIR: 4:30 A.M.
to 12:00 midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System. MAINTAINS ARTISTS'
Personnel
President Earl E. May
Station & Commercial Mgr J. (Cy.) Rapp
Program Director Fred Greenlee
Sales Promotion Manager Owen Saddler
Artists' Bureau Head Clifford Cross
Musical Director Faylon Geist
Chief Engineer Ray Schroeder
Coverage
Daytime Evening
Population — Primary 2,200,100 1,261,464
Radio Homes— " 476,440 285,330
Population— Secondary . . 1,884,060 1,792,410
Radio Homes— " 451,710 388,130
Source: Field intensity measurements and
mail response analysis.
Representative
Free & Peters, Inc.
421
OWA-KANSAS
KS C J
SIOUX CITY— EST. 1927
NATIONAL BROADCASTING CO.
FREQUENCY: 1360 Kc. POWER: 5000 watts
OWNED BY: Perkins Bros. Co. OPERATED BY
Same. BUSINESS ADDRESS: 415 Douglas St
PHONE: 57993. STUDIO ADDRESS: Same
TRANSMITTER LOCATION: 4500 Floyd Ave
TIME ON THE AIR: 6:00 A.M. to midnight
NEWSPAPER AFFILIATION: Sioux City Jour
nal. NEWS SERVICE: Associated Press. TRAN
SCRIPTION SERVICE: C. P. MacGregor, Davis
& Schwegler.
Personnel
President William H. Sammons
Station Manager Eugene T. Flaherty
Program Director Elizabeth Sammons
Chief Announcer Charles Sebastian
Musical Director Everett Timm
Chief Engineer S. C. Dier
Coverage
Population — Primary 1.189,871
Radio Homes — " 40,000
Population — Secondary 1,688,810
Radio — Homes — " 200,000
Source: Field intensity measurements; U. S.
Census.
Representative
George P. Hollingbery Co.
KTRI
SIOUX CITY— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Sioux City Broadcasting Co. OP-
ERATED BY: Sioux City Broadcasting Co.
BUSINESS ADDRESS: Commerce Bldg., 6th
& Nebraska Sts. PHONE: 8-0165. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to mid-
night. NEWSPAPER AFFILIATION: The Sioux
City Tribune. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President Eugene Kelly
General Manager Dietrich Dirks
Program Director Gordon Horner
Commercial Manager Ray Jensen
Artists' Bureau Head Bernie Marr
Publicity Director Vincent Skaff
Chief Announcer Norman Schmeling
Chief Engineer Carleton Gray
Coverage
Daytime Evening
Population— Primary 476,940 476,940
Radio Homes— " .... 101,430 101,430
Sr»"Tce: Field intensity measurements.
Representative
Furgason & Walker, Inc.
KAN
Population 1,801,028 Number of Radio Homes 379,160
Number of Families 512,090 Auto Registrations 576,000
For 1940 Census data, please turn to page 254
K V A K
ATCHINSON— EST. 1939
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Carl Latenser. OPERATED BY:
Carl Latenser. BUSINESS ADDRESS: Latemer
Bldg., 622 Commercial St. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: East
Atchinson. TIME ON THE AIR: 6:30 A.M. to
10:30 P.M. TRANSCRIPTION SERVICES: C. P.
MacGregor.
Personnel
Owner & Director Carl Latenser
K G G F
COFFEYVILLE— EST. 1930
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 690 Kc. POWER: 5000 watts.
OWNED BY: Hugh J. Powell. OPERATED BY:
Same. BUSINESS ADDRESS: Eighth & Elm Sts.
PHONE 147. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: South Coffeyville.
TIME ON THE AIR: 6:00 A.M. to 11:00 P.M.
NEWSPAPER AFFILIATION: The Coffeyville
Journal. NEWS SERVICE: The Associated
Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
Owner Hugh J. Powell
General Manager Melvin Drake
Commercial Manager R. G. Patterson
422
KANSAS
Program Director-Chief Announcer,
Dick Campbell
Publicity Director Eleanor Kee
Musical Director Ozzie Osborne
Chief Engineer J. S. Jaminet
Coverage
Population— Primary 717,900
Radio Hemes— " 132.800
Population— Secondary 503.900
Radio Homes — " 102.000
Source: Field intensity measurements.
Representative
The Katz Agency
K GN 0
DODGE CITY— EST. 1930
FREQUENCY: 1370 Kc. POWER: 1000 watts,
d.; 250 Watts, n. OWNED BY: Dodge City
Broadcasting Co. OPERATED BY: Same.
BUSINESS ADDRESS: Globe Bldg. PHONE:
1100. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Westview Park. TIME
ON THE AIR: 7:00 A.M. to 2:00 P.M. and 4:00
P.M. to 10:00 P.M. NEWSPAPER AFFILIATION:
Dodge City Globe. NEWS SERVICE: Associ-
ated Press. TRANSCRIPTION SERVICE: Stand-
ard Radio. Personnel
President J. C. Denious
Business Manager N. C. Petersen
Commercial Manager Vaughn Kimball
Chief Engineer Ralph Hickman
Representative
Arthur H. Hagg and Associates
K TS W
EMPORIA— EST. 1939
MUTUAL BROADCASTING SYSTEM
KANSAS STATE NETWORK
FREQUENCY: 1400 Kc. POWER: 250 Watts.
OWNED BY: Emporia Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: 613
Merchant. PHONES: 153 and 154. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Emporia. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight, daily; 7:30 A.M. to 12:00 Midnight,
Sundays. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: C. P. MacGregor.
Personnel
President S. B. Warren
Station Manager K. W. Trimble
Commercial Manager Henry Ellenberger
Production-Sales Promotion Manager,
Robert Brenner
Program Director Larry Simms
Chief Engineer Paul H. Daniels
Coverage
Population — Primary 293.733
Radio Homes — " 58.130
Representative
Sears & Ayer, Inc.
K I U L
GARDEN CITY— EST. 1935
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Garden City Broadcasting Co.
OPERATED BY: Garden City Broadcasting Co.
BUSINESS ADDRESS: 404 N. Main. PHONE:
666. STUDIO ADDRESS: 404 N. Main. PHONE:
999. TRANSMITTER LOCATION: Warner Ter-
race. TIME ON THE AIR: 6:00 A.M. to 7:15
P.M. daily; 10:00 A.M. to 5:00 P.M.. Sundays
(103 hours weekly). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: C. P. Mac-
Gregor, Davis & Schwegler.
Personnel
President F. D. Conard
Station Manager Al Pyatt
Chief Announcer-Musical Director,
Dick Hamilton
Chief Engineer Virgil E. Creig
Coverage
Population — Primary 833.097
Radio Homes — " 23.620
Population — Secondary 238.890
Radio Homes — " 68.881
Source: Station survey.
Representative
Cox and Tanz
K V*G B
GREAT BEND— EST. 1937
MUTUAL BROADCASTING SYSTEM
KANSAS STATE NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Helen Townsley. OPERATED BY:
Helen Townsley. BUSINESS ADDRESS: Cork
Bldg. PHONE: 1080. STUDIO ADDRESS: Cork
Bldg. TRANSMITTER LOCATION: 2 miles of
Great Bend on Highway No. 281. TIME ON
THE AIR: 6:00 A.M. to 11:00 P.M.; 8:00 A.M.
to 6:00 P.M., Sundays. NEWS SERVICE: Trans-
radio Press, Associated Press
Personnel
Owner H. T. Townsley
General Manager Clem Morgan
Musical Director Ray Beals
Program Manager Dave Wilson
Chief Engineer Leo Legleiter
Coverage
Radio Homes — Primary 30,000
Radio Homes — Secondary 23,000
Source: Field survey.
K W'B G
HUTCHINSON— EST. 1935
FREQUENCY: 1450 Kc. POWER: 100 watts.
OWNED BY: Nation's Center Broadcasting Co.,
Inc. OPERATED BY: W. B. Greenwald. BUSI-
NESS ADDRESS: 101 East Avenue A. PHONE:
5202. STUDIO ADDRESS: Same. TRANSMIT-
423
What More Can You Ask Than to Reach the Market Pictured Here?
Without asking you to read
data and sales arguments,
business on the basis of RESULTS ACCOMPLISHED
reams oi factual
we solicit your
For Those Who Want Additional Information
WIBW operates with 5,000 watts, day and
night, on the dominating 580 Kc. channel.
Primary service area of 206 counties in Kan-
sas, Missouri, Nebraska, Iowa and Okla-
homa . . . 5,327,227 listeners.
We're mighty proud of the results obtained
for our advertisers. However, we'd rather
you got current "success" stories direct
from them. We suggest that you write to
H. D. Lee Mercantile Co., Allis Chalmers,
Proctor & Gamble, General Mills, or Inter-
national Harvester.
WIBW's wholehearted acceptance in so many
radio homes is due to our many years of
unceasing efforts to be of real SERVICE to
our listeners ... to our interest in their prob-
lems and welfare ... to our friendly, neigh-
borly programs and personalities.
We believe . . . with all our heart . . . that
we can get RESULTS for you by introducing
your product into these homes where we are
accepted members of the family.
*In Kansas, Missouri, Nebraska, Iowa and Oklahoma.
WI BW -a-^ *#«* ^ 7^^
WW 1 Mam WW ^ru^ ' COLUMBIA OUTLET FOR KANSAS
BEN LUDY, Ge„ . Mgr.
REPRESENTED BY CAPPER PUBLICATIONS, INC.
W YORK DETROIT CHICAGO KANSAS CITY SAN FRANCISCO
424
KANSAS
TER LOCATION: Hutchinson. TIME ON THE
AIR: 18 hours daily. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio. Personnel
President W. B. Greenwald
K CK N
KANSAS CITY— EST. 1925 (as WLBF)
1936 (as KCKN)
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: The KCKN Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: 901
N. 8th St. PHONE: Drexel 4300. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to 11:00
P.M. NEWSPAPER AFFILIATIONS: The Kan-
sas City Kansan. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Library, Radio, NBC Thesaurus.
Personnel
President W. A. Bailey
Vice-President-General
Manager Ellis Atteberry
Sales Promotion Manager Jack Jones
Program Director John Drake
Director of Publicity Ruth Kendall
Musical Director Ruth Royal
Chief Engineer C. E. Salzer, Jr.
Coverage
Daytime Evening
Population— Primary 797,703 600,000
Radio Homes — " 210,530 180,000
Source: Field intensity measurements; Joint
Committee.
Representative
Capper Publications
K FK U
LAWRENCE— EST. 1924
FREQUENCY: 1250 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: University of
Kansas. OPERATED BY: University of Kan-
sas. BUSINESS ADDRESS: Lawrence, Kans.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Tonganoxie, Kans. TIME ON THE
AIR: Shares time with WREN.
Personnel
Director Harold G. Ingham
Assistant Program
Director Mildred I. Seaman
WREN
LAWRENCE— EST. 1926
NBC-BLUE
FREQUENCY: 1250 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: The WREN
Broadcasting Co. OPERATED BY: The WREN
Broadcasting Co. BUSINESS ADDRESS: WREN
Bldg. PHONE: Lawrence 110. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Between Lawrence and Kansas City, Mo. TIME
ON THE AIR: Shares time KFKU. Sunday
8:00 A.M. to 12:00 Midnight; week days, 6:30
AM. to 3:00 P.M. and 3:30 P.M. to 12:00 Mid-
night (117 hours weekly). NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
General Manager Verl Bratton
Promotion Director John Bondeson
Chief Announcer Millard Ireland
Chief Engineer Carl Bliesner
Coverage
Population — Primary 3.699,476
Radio Homes — " 771,200
Source: Field intensity measurements; U. S.
Census; Joint Committee.
Representative
George P. Hollingbery Co.
KS AC
MANHATTAN— EST. 1924
FREQUENCY: 580 Kc. POWER: 1000 Watts,
d.; 500 Watts, n. OWNED BY: Kansas State
College of Agriculture and Applied Science.
OPERATED BY: Kansas State College of
Agriculture and Applied Science. BUSINESS
ADDRESS: Manhattan. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Shares time with WIBW.
W IB W
TOPEKA— EST. 1925
CBS— KANSAS NETWORK
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: Capper Publications, Inc. OPER-
ATED BY: Capper Publications, Inc. BUSI-
NESS ADDRESS: Box 119. PHONE: 3-2377.
STUDIO ADDRESS: 1035 Topeka Blvd. TRANS-
MITTER LOCATION: Near Topeka. TIME ON
THE AIR: 4:30 A.M. to Midnight (daily); 6:00
A.M. to midnight (Sunday) (114V2 hours
weekly). NEWSPAPER AFFILIATION: Capper
Publications, Inc. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: Standard
Library, NAB Library. MAINTAINS ARTISTS-
BUREAU. Personnel
General Manager Ben Ludy
Publicity Director .Charles Hill
Artists' Bureau Head Maudie Shreffler
Dramatics Director Art Holbrook
Chief Engineer Karl Troeglen
Coverage
Population — Primary 1,920,500 642,600
Radio Homes — " 361,980 130,990
Population— Secondary . . 6,819,100 4,126,200
Radio Homes— " . . 1,300,100 768,900
Source: CBS Listeners and Dealers.
Representative
Capper Publications, Inc.
425
KANSAS
KOAM
PITTSBURG— EST. 1937
NATIONAL BROADCASTING CO.
(RED & BLUE)
FREQUENCY: 810 Kc. POWER: 1000 watts.
OWNED BY: Pittsburg Broadcasting Co. OP-
ERATED BY: Pittsburg Broadcasting Co. BUSI-
NESS ADDRESS: Commerce Bldg. PHONE:
2165-6. STUDIO ADDRESS: Commerce Bldg.
TRANSMITTER LOCATION: 2V2 miles southeast
of Pittsburg. TIME ON THE AIR: 5:00 A.M. to
local sunset. NEWS SERVICE: International
News Service.
Personnel
President. . E. Victor Baxter
Station Manager R. E. Wade
Sales & Promotion Manager J. A. Schell
Program Director Bruce Robertson
Publicity Director Don Taylor
Chief Announcer Bob Gadberry
Musical Director Leota Helm
Chief Engineer W. L. Brown
Coverage
Population — Primary 920.451
Radio Homes— " 187,483
Source: U. S. Census; Joint Committee.
Representative
Furgason & Walker, Inc.
KS A L
SALINA— EST. 1937
MUTUAL BROADCASTING SYSTEM
KANSAS STATE NETWORK
FREQUENCY: 1150 Kc. POWER: 1000 watts.
OWNED BY: KSAL, Inc. OPERATED BY: R. J.
Laubengayer. BUSINESS ADDRESS: 201 West
Iron. PHONES: 100, 101 and 423. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
West State St. TIME ON THE AIR: 6:00 A.M.
to 12:00 Midnight (125 hours weekly). NEWS-
PAPER AFFILIATION: Salina Journal. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, Lang- Worth.
Personnel
President R. L Laubengayer
Station Manager Owen Balch
Program Director Sidney Tremble
Musical Director Al Thompson
Chief Engineer N. E. Vance. Jr.
Coverage
Population — Primary 569,525
Radio Homes— " 1 14,360
Source: Field intensity measurements.
Representative
The Katz Agency
K A N S
WICHITA— EST. 1936
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: The KANS Broadcasting Co. OP-
ERATED BY: The KANS Broadcasting Co.
BUSINESS ADDRESS: Hotel Lassen. PHONE:
4-2387. STUDIO ADDRESS: Hotel Lassen.
TRANSMITTER LOCATION: Hotel Lassen. TIME
ON THE AIR: 6:00 A.M. to 12:05 A.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, Standard Radio.
Personnel
President Herb Hollister
General Manager Jack Todd
Program Director Jack Laffer
Musical Director Raymond Shelly
Chief Engineer L. F. Heithecker
Coverage Daytime
Population — Primary 347,885
Radio Homes — " 74,472
Source: Field intensity measurements; Joint
Committee.
Representative
International Radio Sales
K FB I
WICHITA— EST. 1923
MUTUAL BROADCASTING SYSTEM
—KANSAS STATE NETWORK
FREQUENCY: 1070 Kc. POWER: 5000 watts,
d. (C.P. 1000 watts, n.). OWNED BY: Farmers
& Bankers Broadcasting Corp. OPERATED
BY: Same. BUSINESS ADDRESS: First and
Market Sts. PHONES: 2-1447, 4-6452. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
42nd St. and Broadway. TIME ON THE AIR:
6:00 A.M. to sunset. Pacific Time (C.P. 125
hours weekly). NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
World Broadcasting System and Standard
Radio.
Personnel
President H. K. Lindsley
Station Manager K. W. Pyle
Commercial Manager Fred L. Allen
Program Director Coleman Ashe
Sales Promotion Manager Clarence Rupp
Local Sales Manager Leroy C. Stokely
Chief Announcer Les Jarvies
Musical Director Frank Chiddin
Chief Engineer G. H. Johnstone
Coverage
Population — Primary 1,010,900
Radio Homes — " 199,700
Population — Secondary 1,669,000
Radio Homes — " 383,600
Source: Mail response analysis.
Representative
Howard H. Wilson Company
426
KANSAS-KENTUCKY
K F H
WICHITA— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1330 Kc. POWER: 5000 watts.
OWNED BY: Radio Station KFH Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: York
Rite Bldg. PHONE: 35254-5-6. STUDIO AD-
DRESS: York Rite Bldg. TRANSMITTER LOCA-
TION: R. F. D. No. 3, Wichita. TIME ON THE
AIR: (Daily) 5:00 A.M. to Midnight; (Sunday)
8:00 A.M. to Midnight. NEWS SERVICE: United
Press. NEWSPAPER AFFILIATION: The Wich-
ita Eagle. TRANSCRIPTION SERVICE: Asso-
ciated Libraries.
Personnel
Vice President-General Mgr M. M. Murdock
National Sales & Promotion
Manager Clark A. Luther
Business Manager P. S. Clark
Program Director Vernon E. Reed
Chief Engineer Amos C. Dadisman
Coverage
Population — Primary 1.700,000
Radio Homes — " 300.000
Source: Mail response analysis and field
intensity survey.
Representative
Edward Petry & Co.
KENTUCKY
Population 2,845,627
Number of Families 700,892
Number of Radio Homes 501,730
Auto Registrations 462,600
For 1940 Census data, please turn to page 256
WCMI
ASHLAND— EST. 1935
MUTUAL— SOUTHERN NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Ashland Broadcasting Co. OP-
ERATED BY: Ashland Broadcasting Co. BUSI-
NESS ADDRESS: WCMI Bldg. PHONE: 3010-11.
STUDIO ADDRESS: WCMI Bldg.; First National
Bank Bldg.. Ironton. Phone 2-8358; Ohio,
Phone 678; Radio Center, Huntington, W. Va.
TRANSMITTER LOCATION: 48th Street and
Ohio River. TIME ON THE AIR: 6:30 A.M. to
12:00 Midnight. NEWSPAPER AFFILIATION:
Ashland Daily Independent. NEWS SERVICE:
United Press. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President Gilmore Nunn
Station & Sales Manager Robert MacKenzie
Treasurer-Business Manager. .Warren G. Davis
Program Director Richard F. Westerkamp
In Charge of Huntington
Studio Bert Georges
In Charge of Ironton
Studio Harold Marler
Coverage
Population — Primary *208.194
Population — Secondary 454,775
Radio Homes— Primary & Secondary 86,300
* Area covered includes 7 counties in Ken-
tucky. 3 in Ohio and 4 in West Virginia.
Source: Station survey.
Representative
John H. Perry Associates
W L B J
BOWLING GREEN— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Bowling Green Broadcasting Co.
OPERATED BY: Bowling Green Broadcasting
Co. BUSINESS ADDRESS: Fairview and Leh-
man Ave. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 6:00 A.M. to 10:30 P.M.; Sunday, 8:00
A.M. to 10:30 P.M. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. MAINTAINS ARTISTS' BUREAU.
Personnel
President-General Manager. . Ray burn R. Rose
Program Director-Sales Promotion Manager,
J. P. Turner
Chief Engineer Earl Jaego
Coverage
Population — Primary 167,715
Radio Homes — " 23,550
WHLN*
HARLEN— EST. 1941
FREQUENCY: 1420 Kc. POWER: 250 watts.
OWNED BY: Blaufox Radio Co., Inc. OPER-
ATED BY: Blaufox Radio Co., Inc. BUSINESS
ADDRESS: Harlen, Ky. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Unlimited license.
Personnel
President Combs Blanf ord
Secretary -Treasurer John F. Fox
Vice-President Richard B. Helms
* Station was licensed to operate under a
construction permit at time of going to press.
427
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428
KENTUCKY
WHOP
HOPKINSVILLE— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Paducah Broadcasting Co. OP-
ERATED BY: Paducah Broadcasting Co. BUSI-
NESS ADDRESS: Taylor Bldg. PHONES: 1025,
1026. STUDIO ADDRESS: IV2 miles northwest
of Hopkinsville. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to 11:00
P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, Associated.
Personnel
President Pierce E. Lackey
Station Manager Hecht S. Lackey
Commercial Manager F. Ernest Lackey
Program Director Mary Ellis
Chief Engineer Benson Arwood Smith
Coverage
Daytime Evening
Population — Primary 160,000 50,000
Radio Homes — " 29,540 10,000
Population — Secondary . . 175,000
Radio Homes— " 45,630
Source: U. S. Census; Joint Committee.
W LA P
LEXINGTON— EST. 1928
MUTUAL— SOUTHERN NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: American Broadcasting Corp. of
Kentucky. OPERATED BY: American Broad-
casting Corp. of Kentucky. BUSINESS AD-
DRESS: Radio Bldg., Walnut and Short Sts.
PHONE: 1721. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Walton Bldg., Main
and Esplanade. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight, daily; 8:00 A.M. to 12:00
Midnight, Sundays. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President-Genl. Mgr Gilmore N. Nunn
Vice President J. Lindsay Nunn
Treasurer Warren G. Davis
Station Director Ted Grizzard
Program Director George Jesse
Chief Engineer Sanford Helt
Coverage
Daytime Evening
Population — Primary 306,078 189,620
Radio Homes— " .... 70,280 47,452
Population — Secondary . . 491,058 299,510
Radio Homes— " . . 116,921 70,672
Source: Field intensity survey; U. S. Census.
'Based on 250 watts, daytime and 100 watts,
evening; station now operating 250 watts, full
time.
Representative
John H. Perry Associates
WAVE
LOUISVILLE— EST. 1933
NATIONAL BROADCASTING COMPANY
FREQUENCY: 970 Kc. POWER: 5000 watts.
OWNED BY: WAVE, Inc. OPERATED BY:
WAVE, Inc. BUSINESS ADDRESS: Brown Hotel.
PHONE: Wabash 6543. STUDIO ADDRESS:
Brown Hotel. TRANSMITTER LOCATION:
near Jeffersonville, Ind. TIME ON THE AIR:
(Daily) 6:00 A.M. to 1:00 A.M.; (Sunday) 8:00
A.M. to 1:00 A.M. NEWS SERVICE: Interna-
tional News Service. TRANSCRIPTION SER-
VICE: NBC Thesaurus, Lang-Worth.
Personnel
President Geo. W. Norton, Jr.
Station Manager Nathan Lord
Commercial Manager James F. Cox
Program Director George Patterson
Chief Announcer H. Burt Blackwell
Musical Director Clifford Shaw
Chief Engineer Wilbur E. Hudson
Coverage Evening
Population — Primary 953,180
Source: Station survey.
Representative
Free & Peters, Inc.
WINN
LOUISVILLE— EST. 1940
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Kentucky Broadcasting Corp. OP-
ERATED BY: Kentucky Broadcasting Corp.
BUSINESS ADDRESS: Tyler Hotel. PHONE:
Wabash 6791. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license (124 hours week-
ly). NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: C. P. MacGregor, Stan-
dard Radio. Personnel
President D. E. Kendrick
Station Manager Morris Hicks
Commercial Manager G. F. Bauer
Program and Musical Director. .M. K. McCarten
Sales Promotion Manager . . Charles Pettinger
Chief Engineer Al Rutherford
Coverage
Daytime Evening
Population— Primary 782,469 505,963
Radio Homes— " .... 168,780 117,790
Population— Secondary ..* 1,157,712 *763,242
Radio Homes— " .. *240,080 * 163,260
* Total Area.
Source: Radio Daily Major Market Survey.
Representative
Plug Kendrick, 309 West Jackson Blvd.,
Chicago, HI.
WGRC
LOUISVILLE
(See New Albany, Ind.)
429
WHAS
Basic C.B.S. 50,000
Watts. Represented
Nationally By
Edw. Petry & Co.
is now broadcasting
from the No. 1
opportunity market of
the United States!
The total U. S. investment in defense projects
now under way here is around $125,000,
000 and going up all the time. The new
payrolls are in excess of $5,000,000 per
month, and it looks like $100,000,000 will
be added to our spendable income this
year. The Louisville area, already the largest
industrial community in the South, now
includes a $75,000,000 powder plant, the
world's largest; an $18,000,000 powder
bag-loading plant; a $5,000,000 naval ord-
nance plant; the U. S. Government Depot,
now letting $10,000,000 in contracts per
month; a major Army airport housing the
28th Air Base; an important auxiliary mili-
tary airport now building, and Fort Knox,
headquarters of the Mechanized Army of the
U. S., now housing 25,000 men with more
coming all the time.
LOUISVILLE
430
KENTUCKY-LOUISIANA
W H A S
LOUISVILLE— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 840 Kc. POWER: 50,000 watts.
OWNED BY: Courier-Journal & Louisville Times
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: Third and Liberty Sts. PHONE: Wa.
2211. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: R. R. No. 2, Anchorage, Ky.
(near Eastwood, Ky.). TIME ON THE AIR:
6:30 AM. to 1:00 A.M. daily; 8:00 A.M. to
midnight Sunday (140 hours weekly). NEWS-
PAPER AFFILIATION: Crurier Journal and Lou-
isville Times. NEWS SERVICE: United Press.
International News Service. TRANSCRIPTION
SERVICE: Associated Music Publishers Library.
Personnel
Owner Barry Bingham
Radio Director Credo Fitch Harris
Executive Manager W. Lee Coulson
Commercial Manager Joe Eaton
Program Manager Robert L. Kennett
Sales Promotion Manager Neil D. Klein
Production Manager T. Dudley Musson
Office Manager J. H. Callaway
Agricultural Coordinator John Merrifield
Librarian Edward Barret
Musical Director Robert Hutsell
Publicity Director John H. Hoagland
Technical Advisor Orrin W. Towner
Coverage
Population — Primary 5,039,828
Radio Homes — " 1,185,900
Source: Field intensity measurements.
Representative
Edward Petry & Company
WOMI
OWENSBORO— EST. 1938
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Owensboro Broadcasting Co., Inc.
OPERATED BY: Owensboro Broadcasting Co.,
Inc. BUSINESS ADDRESS: Byers Ave. & Liver-
more Road. PHONE: 420 & 421. STUDIO AD-
DRESS: Byers Ave. & Livermore Road. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 7:00 A.M. to 10:35 P.M. NEWS-
PAPER AFFILIATIONS: Owensboro Messenger
(morning); Owensboro Inquirer (evening).
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President Lawrence W. Hager
General Manager Hugh O. Potter
Production Manager Marshall Bruner
Sales Promotion Manager Malcolm Greep
Musical Director Lee C. Meredith
Chief Engineer W. W. Binford
Coverage
Population — Primary 157,407
Radio Homes — " 29,670
Population — Secondary 367,442
Radio Homes — " 76,610
Source: Field intensity survey; Joint Com-
mittee.
WPAD
PADUCAH— EST. 1930
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Paducah Broadcasting Co., Inc.
OPERATED BY: Paducah Broadcasting Co..
Inc. BUSINESS ADDRESS: Taylor Bldg. PHONE:
4100. STUDIO ADDRESS: Taylor Bldg. TRANS-
MITTER LOCATION: 9th and Terrell. TIME ON
THE AIR: 6:00 A.M. to 11:30 P.M. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Associated, World Broadcasting
System.
Personnel
President & Genl. Mgr Pierce E. Lackey
Sales Manager Prewitt Lackey
Program Director-Chief Announcer. Gene Peak
Musical Director Ernest Pell
Chief Engineer C. G. Sims
Representative
Cox & Tanz
lOUOSOANA
Population 2,363,880
Number of Families 590,722
For 1940 Census data,
Number of Radio Homes 354,950
Auto Registrations 370,631
please turn to page 257
KALB
ALEXANDRIA— EST.
1935
LOUISIANA NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Alexandria Broadcasting Co., Inc.
OPERATED BY: Alexandria Broadcasting Co..
Inc. BUSINESS ADDRESS: 3rd and Jackson
Sts. PHONE: 65. STUDIO ADDRESS: 3rd and
Jackson Sts. TRANSMITTER LOCATION:
Upper 3rd St. TIME ON THE AIR: 6:30 A.M.
to 10:00 P.M. (105 hours weekly). NEWS SER-
VICE: International News Service. TRAN-
SCRIPTION SERVICE: Davis & Schwegler,
Lang-Worth, Standard Radio.
431
LOUISIANA
Pers&nnel
President Walter H. Allen
General Manager C. Edly Rogers
Sales Manager Edgar Cappellini
Program Director Gordon Loudon
Musical Director John Pegues Kelley
Chief Engineer Jesse R. Sexton
Coverage
Daytime Evening
Population — Primary 116,119 61,266
Radio Home—" .... 19,354 10,211
Population — Secondary . . 375,000 100,000
Radio Homes — " . . 50,000 15,000
Source: Mail response survey; Joint Com-
mittee. 9
W J B 0
BATON ROUGE— EST. 1934
NATIONAL BROADCASTING CO.
FREQUENCY: 1150 Kc. POWER: 5000
watts. OWNED BY: Baton Rouge Broad-
casting Co., Inc. OPERATED BY: Same.
BUSINESS ADDRESS: Magnolia and Fifth Sts.
PHONE: 6060. STUDIO ADDRESS: Magnolia
and 5th. TRANSMITTER LOCATION: Roose-
velt Rd. TIME ON THE AIR: 6:30 AM. to
midnight. NEWSPAPER AFFILIATIONS: Baton
Rouge State-Times, Baton Rouge Morning Advo-
cate. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System, Standard Radio.
Personnel
President Chas. P. Manship, Jr.
Vice Pres. & Genl. Mgr H. Vernon Anderson
Secretary-Treasurer . . . Charles P. Manship, Sr.
Production Supervisor Ralph H. Sims
Sales Manager J. Roy Dabadie
Chief Engineer Wilbur T. Golson
Coverage
Population — Primary 344,291
Radio Homes — " 41,700
Source: Field intensity measurements; U. S.
Census; Joint Committee.
Representative
George P. Hollingbery Co.
K V 0 L
LAFAYETTE— EST. 1935
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Evangeline Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
300 Jefferson St. PHONE: 336. STUDIO AD-
DRESS: Evangeline Hotel. PHONE: 2062.
TRANSMITTER LOCATION: Scott Rd. TIME ON
THE AIR: 7:00 A.M. to 10:00 P.M. (87 hours
weekly). NEWSPAPER AFFILIATION: Adver-
tiser-Gazette. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President Morgan Murphy
Station Manager Geo. H. Thomas
Commercial Manager R. A. Escudier
Program Director-Chief Announcer . . A. B. Craft
Publicity Director Lela A. Turner
Chief Engineer Clovis L. Bailey
Coverage
Daytime Evening
Population — Primary 250,000 150,000
Radio Homes — " 75,000 50,000
Population — Secondary . . 300,000 250,000
Radio Hemes— " . . 100,000 75,000
Source: Station survey.
KPLC
LAKE CHARLES— EST. 1935
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Calcasieu Broadcasting Co. OP-
ERATED BY: Calcasieu Broadcasting Co.
BUSINESS ADDRESS: Majestic Hotel. PHONE:
81-82. STUDIO ADDRESS: Majestic Hotel.
TRANSMITTER LOCATION: La Grange St.
TIME ON THE AIR: 7:00 A.M. to 9:00 P.M.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President T. B. Lanford
Station Manager C. R. Porter
Commercial Manager F. C. Carroll
Chief Engineer E. C. Moses
K ML B
MONROE— EST. 1930
LOUISIANA NETWORK
FREQUENCY: 1410 Kc. POWER: 1000 watts.
OWNED BY: Liner's Broadcasting Station, Inc.
BUSINESS ADDRESS: Frances Hotel. PHONE:
4321. STUDIO ADDRESS: Frances Hotel.
PHONE: 4771. TRANSMITTER LOCATION:
Millhaven Rd. TIME ON THE AIR: 6:00 A.M.
to 10:00 P.M. NEWS SERVICES: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
NBC Thesaurus, Lang-Worth.
Personnel
President-General Manager. .. .J. C. Liner, Jr.
Program- Musical Director Melba Henry
Chief Engineer O. L. Morgan
Coverage
Population — Primary 98,800
Radio Homes— " 12,384
Population — Secondary 132,000
Radio Homes— " 13,656
Source: Field intensity measurements.
KNOE
MUNROE— EST. 1941
FREQUENCY: 1420 Kc. POWER: 250 watts.
OWNED BY: KNOE, Inc. OPERATED BY:
KNOE, Inc. BUSINESS ADDRESS: Munroe.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Unlimited
license.
* Station was licensed to operate under a
construction permit at time of going to press.
432
LOUISIANA
WDSU
NEW ORLEANS— EST. 1923
NBC-BLUE
FREQUENCY: 1280 Kc. POWER: 5000 watts.
OWNED BY: WDSU. Inc. OPERATED BY:
WDSU, Inc. BUSINESS ADDRESS: Hotel
Monteleone. PHONE: Raymond 7135. STUDIO
ADDRESS: Hotel Monteleone. TRANSMITTER
LOCATION: Gretna. TIME ON THE AIR: 7:00
A.M. to Midnight. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
C. P. MacGregor.
Personnel
President Joseph H. Uhalt
General Manager P. K. Ewing
Representative
John Blair & Co.
wj'b w
NEW ORLEANS— EST. 1926
FREQUENCY: 1239 Kc. POWER: 250 watts.
OWNED BY: Charles C. Carlson. OPERATED
BY: Charles C. Carlson. BUSINESS ADDRESS:
Jung Hotel. STUDIO ADDRESS: Jung Hotel.
TRANSMITTER LOCATION: 3617 Bruxelle St.
TIME ON THE AIR: Unlimited license. TRAN-
SCRIPTION SERVICE: C. P. MacGregor.
Personnel
General Manager C. C. Carlson
K W*K H
SHREVEPORT— EST. 1925
COLUMBIA BROADCASTING SYSTEM
SOUTHCENTRAL QUALITY NETWORK
FREQUENCY: 1130 Kc. POWER: 50.000
watts. OWNED BY: International Broadcasting
Corp. OPERATED BY: The Shreveport Times.
BUSINESS ADDRESS: P. O. Box 1387. PHONE:
2-8711. STUDIO ADDRESS: Commercial Bldg.
TRANSMITTER LOCATION: Gamm Rd., Dixie.
La. TIME ON THE AIR: 5:00 A.M. to 1:05
A.M. NEWSPAPER AFFILIATIONS: The Shreve-
port Times. NEWS SERVICE: United Press,
Associated Press. TRANSCRIPTION SERVICE:
World Broadcasting System, NAB Library.
Personnel
President John D. Ewing
General Manager John C. McCormack
Commercial Manager J. A. Oswald
Program Director Fred Ohl
Publicity Director B. G. Robertson
Chief Engineer W. E. Antony
Coverage
Population — Primary 2.346,512
Radio Homes — " 324,840
Source: Station survey.
Representative
The Branham Company
W N 0 E
NEW ORLEANS— EST. 1926
MUTUAL BROADCASTING SYSTEM
LOUISIANA NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WNOE, Inc. OPERATED BY:
WNOE, Inc. BUSINESS ADDRESS: 720 Com-
mon St. PHONE: Raymond 0423. STUDIO
ADDRESS: St. Charles Hotel. TRANSMITTER
LOCATION: S. White & Ephrosene. TIME ON
THE AIR: 24 hours daily. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU. Personnel
President James A. Noe
Vice-President-General
Manager James Gordon
Station Manager James Hunter
Program Director Hubert J. Grant
Educational Dirsctor Benet F. Cain
Chief Engineer C. E. Davidson
Coverage
Daytime Evening
Population — Primary 1.000,000 750,000
Radio Homes — " 105,000
Population — Secondary . . 2.000,000 1.000.000
Radio Homes — " . . 250.000
Source: Station estimate.
Representative
Cox & Tanz
W S°M B
NEW ORLEANS— EST. 1925
NBC (RED)
FREQUENCY: 1350 Kc. POWER: 5000 watts.
OWNED BY: Maison Blanche & Saenger Thea-
ters. OPERATED BY: WSMB. Inc. BUSINESS
ADDRESS: 901 Canal St. PHONE: MA. 5920.
STUDIO ADDRESS: 901 Canal St. TRANS-
AIR: 7:00 A.M. to 12:00 Midnight. NEWS SERV-
ICE: United Press. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
President E. V. Richards
General Manager H. Wheelahan
Sales Manager-Publicity Director,
T. J. Fontelieu
Chief Announcer-Artists' Bureau Head,
William Brengel
Musical Director M. Sandi
Chief Engineer H. G. Nebe
Coverage
Population — Primary 836,700
Radio Homes — " 145,400
Population — Secondary 246,600
Radio Homes— " 28,000
Source: Field intensity measurements and
mail response analysis.
Representative
Edward Petry & Company
433
LOUIS iANA-MA I N E
W W L
NEW ORLEANS— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 870 Kc. POWER: 50,000
Watts. OWNED BY: Loyola University. OP-
ERATED BY: Loyola University. BUSINESS
ADDRESS: Roosevelt Hotel. PHONE: Raymond
2196-7-8. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Kenner, La. TIME ON
THE AIR: 5:00 A.M. to 12:00 midnight.
Personnel
General Manager W. H. Summerville
Commercial Manager A. Louis Read
Program Manager Henry Dupre
Auditor A. J. Cummings
Production Manager Ed Hoerner
Publicity Director Leon Adams
Musical Director Pinky Vidacovich
Chief Engineer J. D. Bloom, Jr.
Representative
The Katz Agency
Program Director-Chief Announcer,
Les Carmichael
Director of Women's Programs . Elizabeth Alford
Chief Engineer R. M. Dean
Coverage*
Population — Primary 111,784
Radio Homes — " 29,000
* Secondary area adds an additional 50-mile
radius covering an additional 280.000 persons.
Source: Mail response survey; U. S. Census.
KT B S
KRMD
SHREVEPORT— EST. 1928
LOUISIANA NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: KRMD, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: P. O. Box 1712.
PHONE: 6171-2. STUDIO ADDRESS: New Jef-
ferson Hotel. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 6:30 A.M. to 11:00 P.M.
(Ill hours weekly). NEW SERVICE: Interna-
tional News Service. TRANSCRIPTION SER-
VICE: Standard Radio.
Personnel
President R. M. Dean
Station Manager G. V. Wilson
Ccmmercial Manager David Wilson
SHREVEPORT— EST. 1928
NATIONAL BROADCASTING CO.
SOUTHCENTRAL QUALITY NETWORK
FREQUENCY: 1480 Kc. POWER: 1000 watts.
OWNED BY: Tri-State Broadcasting System.
OPERATED BY: The Shreveport Times. BUSI-
NESS ADDRESS: P. O. Box 1387. PHONE:
2-8711. STUDIO ADDRESS: Commercial Bldg.
PHONE: 7-4295. TRANSMITTER LOCATION:
Dixie Gardens. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight. NEWSPAPER AFFILIA-
TIONS: The Shreveport Times. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President John D. Ewing
General Manager John C. McCormack
Commercial Manager J. A. Oswald
Program and Publicity Director . B. G. Robertson
Chief Engineer C. H. Maddox
Coverage
Population — Primary* 414,320
Radio Homes — " 59,520
* Includes portions of secondary area.
Source: Mail response analysis.
Representative
The Branham Company
MA ON
Population 845,139
Number of Families 209,664
For 1940 Census data,
Number of Radio Homes 190,740
Auto Registrations 210,500
please turn to page 258
WRDO
AUGUSTA— EST. 1932
NBC— YANKEE— COLONIAL NETWORKS
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WRDO. Inc. OPERATED BY:
Same. BUSINESS ADDRESS: 175 Water
St. PHONE: 2285. STUDIO ADDRESS: 175
Water St. TRANSMITTER LOCATION: 341
Water St. TIME ON THE AIR: 7:30 A.M. to
12:00 midnight. NEWS SERVICE: Yankee Net-
work News Service. TRANSCRIPTION SER-
VICE: Davis & Schwegler.
Personnel
Station Manager Jack S. Atwood
Chief Engineer Harold T. Dinsmore
Coverage
Population — Primary 78,000
Radio Homes — " 19.000
Population — Secondary 150.000
Radio Homes — " 36.000
Source: Station survey.
Representative
Weed & Co.
434
MA I N E
W A B I
BANGOR— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Community Broadcasting Service,
Inc. OPERATED BY: Community Broadcasting
Service, Inc. BUSINESS ADDRESS: 57 State
St. PHONE: 6658. STUDIO ADDRESS: 57
State St. TRANSMITTER LOCATION: Brewer,
Maine. TIME ON THE AIR: 116 hours weekly.
NEWS SERVICE: Associated Press. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President F. B. Simpson
Station Manager R. M. Wallace
Program Director Maurice Dolbier
Artists' Bureau Head-Musical Director,
Harold Dorr
Chief Announcer R. O. Marcoux
Chief Engineer Nelson Lawson
Coverage
Population — Primary 188,400
Radio Homes — " 46,900
Population — Secondary 143,700
Radio Homes — " 34,100
Source: Field intensity measurements.
Representative
Furgason & Walker, Inc.
WLBZ
BANGOR— EST. 1926
NBC— MBS
FREQUENCY: 620 Kc. POWER: 1000 Watts,
d.; 500 Watts, n. OWNED BY: Maine Broad-
casting Co. OPERATED BY: Same. BUSINESS
ADDRESS: 100 Main St. PHONE: 6023. STU-
DIO ADDRESS: 100 Main St. TRANSMITTER
LOCATION: Outer Broadway. TIME ON THE
AIR: 7:00 A.M. to Midnight; Sundays, 8:45
A.M. to midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
General Manager Thompson L. Guernsey
Coverage
Population — Primary* 805,200
Radio Homes — " * 191,100
* Includes portions of secondary area.
Source: Station survey.
Representative
Weed & Company
W C 0 u
LEWISTON— EST. 1938
MBS— YANKEE— COLONIAL NETWORKS
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Twin City Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: 223
Lisbon St. PHONE: 3140. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: East Ave.
PHONE: 2904. TIME ON THE AIR: Full Time
License (18 hours daily). NEWSPAPER AFFILI-
ATION: Le Messenger (French daily). NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Standard Radio. MAINTAINS AR-
TISTS' BUREAU.
Personnel
President Jean B. Couture
Manager John C. Libby
Program Director Elden Shute, Jr.
Office Manager Oscar Normand
Chief Announcer Vamer Paulsen
Musical Director Bertrand Cote
Chief Engineer Leslie R. Hall
Coverage
Daytime Evening
Population — Primary 70,154 70,154
Radio Homes— " 17,720 17,720
Population — Secondary . 84,163 25,229
Radio Homes— " 21.023 6,744
Source: Field intensity measurements.
Representative
Forjoe & Co.
MAINE'S TWIN CITY STATION
w-c-o-u
LEWISTON-AUBURN
(MUTUAL— YANKEE— COLONIAL)
THE WCOU MARKET IS
MAINE'S FIRST MARKET
1ST— PER CAPITA BUYING POWER
1ST— NUMBER OF WAGE EARNERS
1ST— SIZE OF PAY ROLLS
1ST— PRODUCT VALUES
Represented by
FORJOE & COMPANY
19 W. 44th Street, New York, N. Y.
201 N. Wells Street Chicago, III.
435
MAI N E-MARYLAN D
W CS H
PORTLAND— EST. 1925
NBC-RED— YANKEE NETWORK
FREQUENCY: 970 Kc. POWER: 5000 watts.
OWNED BY: Congress Square Hotel Co. OP-
ERATED BY: Congress Square Hotel Co. BUSI-
NESS ADDRESS: 579 Congress St. PHONE:
Portland 3-9667. STUDIO ADDRESS: 579 Con-
gress St. TRANSMITTER LOCATION: Scar-
boro, Maine. TIME ON THE AIR: Sunday,
8:00 A.M. to 12:00 Midnight; Week Days. 7:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President Adeline B. Rines
Supervisor George F. Kelley, Jr.
Station Manager Linwood T. Pitman
Program Director Albert W. Smith
Sales Promotion Manager . . . Frederick W. Cole
Chief Engineer G. Fred Crandon
Coverage
Radio Homes — Primary 95,200
Radio Homes — Secondary 18,412
Source: NBC Aireas Survey; Joint Committee.
Representative
Weed & Co.
W G*A N
PORTLAND— EST. 1937
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 560 Kc. POWER: 5000 watts.
OWNED BY: Portland Broadcasting System.
Inc. OPERATED BY: Portland Broadcasting
System, Inc. BUSINESS ADDRESS: Columbia
Hotel. PHONE: 2-7480; 2-7489. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Riverton Section, Portland. TIME ON THE
AIR: Unlimited license (122 hours weekly).
NEWSPAPER AFFILIATION: Gannett Publish-
ing Co. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
President-Treasurer Guy P. Gannett
General Manager Creighton E. Gatchell
Program Manager Richard E. Bates
Chief Engineer Rodger D. Hodgkins
Coverage
Daytime* Evening*
Population — Primary .... 658,500
Radio Homes— " 159,720 137,720
Population — Secondary . . 341,500
Radio Homes — " 85,375 76.190
* Station estimate based on new wattage.
Representative
Paul H. Rayner Co.
WA*G M
PRESQUE ISLE— EST. 1930
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Aroostook Broadcasting Corp.
OPERATED BY: Aroostook Broadcasting Corp.
BUSINESS ADDRESS: Northern National Bank
Bldg. PHONE: Presque Isle 8821. STUDIO
ADDRESS: Northern National Bank Bldg.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 11:00 A.M. to 1:00 P.M. and 4:00
P.M. to 7:00 P.M. MAINTAINS ARTISTS'
BUREAU.
Personnel
General Manager R. W. Macintosh
Commercial Manager-Chief Engineer,
L. E. Hughes
Coverage
Population — Primary 80,000
Radio Homes — " 14,600
Source: Station survey
ARYLANIP
Population 1,821,244 Number of Radio Homes 400,110
Number of Families 462,591 Auto Registrations 446,713
For 1940 Census data, please turn to page 258
W B A L
BALTIMORE— EST. 1925
NBC (Blue)— MUTUAL
FREQUENCY: 1090 Kc. POWER: 50,000
watts. OWNED BY: WBAL Broadcasting Co.
OPERATED BY: WBAL Broadcasting Co. BUSI-
NESS ADDRESS: Lexington Bldg. PHONE:
Plaza 4900. STUDIO ADDRESS: Lexington
Bldg. TRANSMITTER LOCATION: Pikesville,
Md. TIME ON THE AIR: (daily) 6:00 A.M. to
12:00 Midnight; (Sunday) 8:30 A.M. to 12 Mid-
night. NEWSPAPER AFFILIATIONS. Balti-
more News-Post, Baltimore Sunday American.
NEWS SERVICES: International News Service,
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System, Lang-Worth Fea-
tures. MAINTAINS ARTISTS' BUREAU.
437
MARYLAN D
Personnel
Station Manager Harold C. Burke
Commercial Manager Leslie H. Peard, Jr.
Program Manager Paul Girard
Sales Promotion Manager John G. Mayer
Musical Director Ruffino Iula
Publicity Director Dorothy Schmitt
Chief Engineer Gerald W. Cooke
Coverage
Population— Primary 2,500,000
Radio Homes— " 309,430
Population — Secondary 1,500,000
Radio Homes— " 664,670
Source: Joint Committee.
Representative
International Radio Sales
W C*A 0
BALTIMORE— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 600 Kc. POWER: 1000 Watts,
d.; 500 Watts, n. OWNED BY: The Monu-
mental Radio Co. OPERATED BY: Same.
BUSINESS ADDRESS: 811 West Lanvale St.
PHONE: Madison 7220. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: (Daily) 6:00 A.M. to 12:30
A.M.; (Sunday) 8:00 A.M. to 12:30 A.M. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Lang-Worth.
Personnel
President Lewis M. Milbourne
Vice-President-General Manager,
L. Waters Milboume
Treasurer Melvin W. Woods
Secretary Clarence W. Miles
Program Director Gordon A. Scheihing
Recording Director George L. Filling
Chief Announcer William J. O'Toole
Musical Director John Varney
Chief Engineer Martin L. Jones
Coverage
Daytime Evening
Population— Primary 1,108,578 1,108,578
Radio Homes— " 229.370 229,370
Population— Secondary . . 7,148,977 5,655,327
Radio Homes— " .. 1,365,140 1,124.620
Source: Station survey.
Representative
Paul H. Raymer C*.
W C*B M
BALTIMORE— EST. 1924
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Baltimore Broadcasting Corp.
OPERATED BY: Baltimore Broadcasting Corp.
BUSINESS ADDRESS: North Ave. at Harford.
PHONE: University 8400. STUDIO ADDRESS:
North Ave. at Harford. TRANSMITTER LOCA-
TION: 1100 East Cold Spring Lane. TIME ON
THE AIR: 7:00 A.M. to Midnight, daily; 8:45
A.M. to Midnight, Sundays. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Langworth, NAB Library.
Personnel
President and Commercial
Manager John Elmer
Vice-President J. Purdon Wright
Treasurer J. Lawrence Schanberger
Station Manager Geo. H. Roeder
Program Director Michael Murray
Publicity Director E. Frank Thomas
Musical Director Jack Rohr
Chief Engineer G. Porter Houston
Representative
Foreman & Co.
W F°B R
BALTIMORE— EST. 1922
NBC (RED)
MARYLAND COVERAGE NETWORK
FREQUENCY: 1300 Kc. POWER: 5000 watts,
OWNED BY: Baltimore Radio Show, Inc.
OPERATED BY: Baltimore Radio Show, Inc.
BUSINESS ADDRESS: 10 East North Ave.
PHONE: Vernon 6900. STUDIO ADDRESS:
WCBM
Baltimore, Md.
Affiliated with the
Mutual
BROADCASTING SYSTEM
ROVERS America's
Seventh Largest
Market at a lower cost
per thousand potential
buyers addressed.
WCBM — Baltimore, Md.
John Elmer, President
Geo. H. Roeder General Manager
438
MARYLAN D
10 East North Ave. TRANSMITTER LOCATION:
Westport, Baltimore. TIME ON THE AIR:
6:33 A.M. to 12 midnight; Sunday, 8:00 A.M.
to midnight. NEWS SERVICE: International
News Service. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICES: Associ-
ated Recorded Program Service.
Personnel
President Robert S. Maslin
Executive Vice-President . . . Hope H. Barroll, Jr.
Treasurer Harold W. Batchelder
Assistant Treasurer Robert S. Maslin, Jr.
Commercial Manager Purnell H. Gould
Merchandising Manager Wall Mathews
Program Director Bert Hanauer
Musical Director Jos. Imbroglio
Chief Engineer Wm. Q. Ranft
Coverage
Population— Primary 1.450,000
Radio Homes — " 265,000
Population — Secondary 1.000,000
Radio Homes — " 200,000
Source: Field intensity measurements and
mail analysis.
Representative
Edward Petry & Co.. Inc.
WITH*
BALTIMORE— EST. 1940
FREQUENCY: 1200 Kc. POWER: 250 watts.
OWNED BY: The Maryland Broadcasting Co.
OPERATED BY: Maryland Broadcasting Co.
BUSINESS ADDRESS: 7 East Lexington St.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Unlimited
License. Personnel
President Thomas G. Tinsley, Jr.
Secretary-Treasurer Louise McClure Tinsley
* Station was licensed to operate under a
construction permit at time of going to press
and no other information was available,
W TB 0
CUMBERLAND— EST. 1928
MARYLAND COVERAGE NETWORK
FREQUENCY: 820 Kc. POWER: 250 watts.
OWNED BY: Associated Broadcasting Corp.
OPERATED BY: Associated Broadcasting Corp.
BUSINESS ADDRESS: Commercial Bank Bldg.
PHONE: Cumberland 299. STUDIO ADDRESS:
Commercial Bank Bldg. TRANSMITTER LO-
CATION: Fort Hill. TIME ON THE AIR: 7:00
A.M. to local sunset, at Dallas, Tex.; Sunday,
8:00 A.M. to local sunset at Dallas. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: World Broadcasting System, NBC
Thesaurus. Personnel
President-General Manager. . .Frank V. Becker
Vice President-Treasurer L. E. Pamphilon
Secretary Chas. Z. Heskett
Commercial Manager Edward H. Allen
Program Director Stewart W. Phillips
Production Manager Peg Lynch
Chief Announcer Willis Conover
Chief Engineer Charles Ray Sine
Coverage
Population — Primary 357.000
Radio Homes — " 54.000
Population — Secondary 262.000
Radio Homes — " 45.000
Source: Mail response survey.
Representative
International Radio Sales
WFMD
FREDERICK— EST. 1936
MARYLAND COVERAGE NETWORK
FREQUENCY: 930 Kc. POWER: 500 watts
OWNED BY: Monocacy Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Winchester Hall. PHONE: 1466. STUDIO AD-
DRESS: Winchester Hall Bldg.; Gobrecht Bldg.,
Hanover, Pa.; West Main St., Westminster,
Md. TRANSMITTER LOCATION: Jefferson
Pike. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. MAINTAINS ARTISTS' BUREAU.
look!
i^umberland's the Shop-
ping Center for miles
around.
JS ear est other Shopping
Centers are over 100 miles
away!
• • •
You can't afford to leave
out this rich market.
WTBO
CUMBERLAND. MD.
Nat'l Reps.: INTERNATIONAL RADIO SALES
439
MARYLAND-MASSACHUSETTS
Personnel
Vice-President and General Manager,
A. V. Tidmore
Commercial and Promotion Manager,
John Carnaghan
Program Director-Chief Announcer,
R. L. Longstreet
Musical Director-Artists' Bureau Head,
Winston Shipley
Chief Engineer John A. Fels
Coverage
Population — Primary 476,567
Radio Homes — " 82,250
Population — Secondary 576,210
Radio Homes — " 155,540
Source: Mail response survey.
wj'ej
HAGERSTOWN— EST. 1932
MUTUAL BROADCASTING SYSTEM
MARYLAND COVERAGE NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Hagerstown Broadcasting Co.
CPERATED BY: Hagerstown Broadcasting Co.
BUSINESS ADDRESS: Franklin Court. STUDIO
ADDRESS: Franklin Court. PHONE: 2322.
TRANSMITTER LOCATION: Carroll Heights.
TIME ON THE AIR: 7:00 A.M. to 1:00 A.M.
(18 hours daily). NEWS SERVICE: Transradio
Press, TRANSCRIPTION SERVICE: Standard
Radio, Davis & Schwegler. MAINTAINS AR-
TISTS' BUREAU.
Personnel
President Dr. Arthur L. Blessing
Secretary-General Manager. .Grover C. Crilley
Commercial Manager Clarence Myers
Program Director-Chief Announcer,
W. H. Paulsgrove
Musical Director Charles Cassel
Chief Engineer G. Harolad Brewer
Coverage
Daytime
Population — Primary 348,000
Radio Homes — " .... 67.190
Population — Secondary . . 565,000
Radio Homes — " 184,040
Evening
261,000
50,403
423,850
138.030
Source: Field strength measurements; Joint
Committee.
Representative
International Radio Sales
W B 0 C
SALISBURY— EST. 1940
FREQUENCY: 1500 Kc. POWER: 250 watts.
OWNED BY: Peninsula Broadcasting Co. OP-
ERATED BY: Peninsula Broadcasting Co. BUSI-
NESS ADDRESS: Salisbury. PHONE: 2480
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: North of Salisbury. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight; Sundays,
8:30 A.M. to 12:00 Midnight. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
President John W. Downey
Vice-President William F. Allen
Secretary Albert W. Ward
Treasurer John T. Holt
General Manager Charles J. Truitt
Chief Engineer Edward J. Hagert
ACHUSETT
Population 4,316,721 Number of Radio Homes 1,031,130
Number of Families 1,118,104 Auto Registrations 918,994
For 1940 Census data, please turpi to page 259
W A A B
SERVICE: Associated
Davis & Schwegler.
Library, Langworth,
BOSTON— EST. 1930
MUTUAL— COLONIAL
FREQUENCY: 1440 Kc. POWER: 1000 watts.
OWNED BY: The Yankee Network. Inc. OPER-
ATED BY: The Yankee Network, Inc. BUSI-
NESS ADDRESS: 21 Brookline Ave. PHONE:
Comm. 0800. STUDIO ADDRESS: 21 Brookline
Ave. TRANSMITTER LOCATION: Squantum
(Quincy). TIME ON THE AIR: 7:00 A.M. to
1:30 A.M.; Sunday, 7:30 A.M. to 2:00 A.M.
NEWS SERVICE: International News Service,
Universal Service. ARTISTS' BUREAU: Colonial
Network Artists Bureau. TRANSCRIPTION
Personnel
President John Shepard, 3rd
Executive Secrtary to President . Robert Bartley
Vice-President in Charge of
Station Operations R. L. Harlow
Vice-President in Charge of
Sales and Production Linus Travers
Vice-President in Charge of Engineering,
Paul A. DeMars
Sales Manager Wm. Warner
Merchandising and Promotion Director,
Robert A. Playfair
440
MASSACH USETTS
Merchandising F. Carleton McVarish
Special Events Fred McLaughlin
Program Director Eleanor Geer
Production Director George Steffy
Production Supervisor Charles Curtin
Editor of News Service Leland Bickford
Artists Bureau Head Josephine White
Publicity Director A. J. Stephenson
Musical Director Francis J. Cronin
Chief Engineer Irving B. Robinson
Coverage
Daytime Evening
Population — Primary .... 1,972,320 1,716.823
Radio Homes— " 453,634 394.870
Source: Field intensity measurements.
Representative
Edward Petry & Co., Inc.
WBZ & WBZA
BOSTON & SPRINGFIELD
EST. 1921
NATIONAL BROADCASTING CO.
(BASIC BLUE)
FREQUENCY: 1030 Kc. POWER: WBZA-
Springfield— 1,000 Watts. WBZ-Boston— 50,-
000 Watts. OWNED BY: Westinghouse Elec-
tric & Mfg. Co. OPERATED BY: Same.
BUSINESS ADDRESS: WBZ, Hotel Bradford.
Boston. WBZA, Hotel Kimball, Springfield.
PHONE: WBZ— Hancock 4261. WBZA— Spring-
field 6-8336. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: WBZ — Hull,
WBZA— Springfield. TIME ON THE AIR: 6:00
A.M. to 1:00 P.M.. daily; 8:00 A.M. to 1:00
A.M., Sundays. NEWS SERVICE: United Press,
Associated Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President Geo. H. Bucher
Station Manager W. C. Swartley
Assistant Manager Charles S. Young
Sales Promotion Manager . . . Harry D. Goodwin
Program Manager John F. McNamara
Production Manager John H. Wright
Chief Announcer Robert E. White
Sales Manager Frank R. Bowes
Publicity Director Marjorie L. Spriggs
Musical Director Airner Rakov
Plant Manager Dwight A. Myer (WBZ)
Plant Manager H. E. Randol (WBZA)
Coverage
Daytime Evening
Population— Primary 5,467,500 5,691,000
Radio Homes— " 1,265,400 1,318,500
Population — Secondary . 1,682,500 1,907,000
Radio Homes — " 390,800 443,900
Source: NBC Statistical Department; Joint
Committee; U. S. Census.
Representative
National Broadcasting Co., Inc.
E E I
BOSTON— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 590 Kc. POWER: 5000 watts.
OWNED BY: Boston Edison Co. OPERATED
BY: Columbia Broadcasting System. BUSINESS
ADDRESS: 182 Tremont St. PHONE: Hubbard
2323. STUDIO ADDRESS: 182 Tremont St.
TRANSMITTER LOCATION: Mystic Valley
Parkway. Medford, Mass. TIME ON THE AIR:
6:00 A.M. to 1:00 A.M.; Sundays, 8:00 A.M. to
1:00 A.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
Station Manager H. E. Fellows
Sales Manager Kingsley Horton
Sales Promotion Manager. . .David S. Garland
Production Manager L. G. Del Castillo
Publicity Director Dorothy Drake
Chief Announcer C. H. Dickerman
Musical Director C. R. Hector
Chief Engineer P. K. Baldwin
Coverage
Population — Primary 4,927.500
Radio Homes — " 1.097,120
Population — Secondary 2,393,500
Radio Homes — " 545.570
Source: CBS Market Research Division.
Representative
Radio Sales
WHDH
BOSTON— EST. 1929
FREQUENCY: 850 Kc. POWER: 1000 watts.
OWNED BY: Matheson Radio Co., Inc. OP-
ERATED BY: Matheson Radio Co., Inc. BUSI-
NESS ADDRESS: Hotel Touraine, 62 Boylston
St. PHONE: Hancock 0900-1-2. STUDIO AD-
DRESS: Hotel Touraine, 62 Boylston St.
TRANSMITTER LOCATION: Saugus. TIME ON
THE AIR: 6:30 A.M. until sunset in Denver;
Sundays, 8:45 A.M. until sunset in Denver.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICES: Standard Radio, C. P.
MacGregor, Associated.
Personnel
General Manager Ralph G. Matheson
Assistant General Manager . . John J. Matheson
Program Director Alice J. Friend
Musical Director Kenneth Wilson
Chief Engineer Donald Wise
Coverage
Population — Primary 5,850,000
Radio Homes — " 1,303,180
Population — Secondary 1,857,000
Radio Homes — " 353,490
Representative
George Watson (New York)
441
• • • MASSACHUSETTS BROADCASTING CORP
STUDIOS and OFFICES . . . COPLEY PLAZA HOTEL
BOSTON, MASSACHUSETTS
COMMONWEALTH 1717
National Representatives
Sl«So HEADLEY-REED COMPANY "J*"
442
MASSACH USETTS
• • •
W C 0 P
BOSTON— EST. 1935
FREQUENCY: 1150 Kc. POWER: 500 watts.
OWNED BY: Mass. Broadcasting Corp. OP-
ERATED BY: Mass. Broadcasting Corp. BUSI-
NESS ADDRESS: Copley Plaza Hotel. PHONE:
Commonwealth 1717. STUDIO ADDRESS:
Copley Plaza Hotel. TRANSMITTER LOCA-
TION: Speedway, Brighton. TIME ON THE
AIR: Unlimited license. MAINTAINS ARTISTS-
BUREAU. NEW SERVICE: International News
Service. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President Harold A. Lafount
General Manager A. N. Armstrong, Jr.
Production Manager Mary E. Thatcher
Public Relations Director . . John K. Gowen, 3rd
Chief Announcer Morton Blender
Artists' Bureau Head Eleanor Kane
Musical Director Sidney P. Reinherz
Chief Engineer Whitman N. Hall
Coverage
Population— Primary 1,904,600
Radio Homes — " 409.400
Population — Secondary 475,000
Radio Homes — " 108,600
Source: Field intensity measurements.
Representative
Headley-Reed Co.
W M EX
BOSTON— EST. 1934
FREQUENCY: 1510 Kc. POWER: 5000 watts.
OWNED BY: Northern Corporation. OPERATED
BY: Same. BUSINESS ADDRESS: WMEX Bldg.,
70 Brookline Ave. PHONE: Commonwealth
3900-1. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Quincy, Mass. TIME ON THE
AIR: 111 Hours weekly. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Langworth, Davis & Schwegler.
Personnel
President-Program Director John E. Reilly
Station Manager Alfred J. Pote
Sales Manager S. A. Wasser
Commercial Manager W. S. Pote
Office Manager Marie Mason
Publicity Director Vivienne Cameron
Musical Director Alexander Thiede
Chief Engineer William M. Smith
Coverage
Population— Primary 1.850,000
Radio Homes — " 426,000
Population— Secondary 2,716.000
Radio Homes — " 625,000
Source: Field intensity measurement; Mass.
Decennial Census; Joint Committee.
Representative
Joseph Hershey McGillvra
W N A C
BOSTON— EST. 1922
NBC (RED)— YANKEE NETWORK
FREQUENCY: 1260 Kc. POWER: 50000 watts.
OWNED BY: The Yankee Network, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS: 21
Brookline Ave. PHONE: Comm. 0800, STU-
DIO ADDRESS: 21 Brookline Ave. TRANSMIT-
TER LOCATION: Squantum (Quincy). TIME
ON THE AIR: 6:00 A. M. to 1:05 A.M. (daily).
8:00 A.M. to 1:05 A.M. (Sunday). NEWS SER-
VICES: International News Service. Universal
Service. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICES: Associated. Davis
& Schwegler.
Personnel
President John Shepard, 3rd
Executive Secretary to President . Robert Bartley
Vice-President in Charge of
Station Operations R. L. Harlow
Vice-President in Charge of
Sales and Production Linus Tra vers
Vice-President in Charge of Engineering,
Paul A. DeMars
Merchandising and Promotion Director,
Robert S. Playfair
Merchandising F. C. McVarish
Special Events Fred McLaughlin
Sales and Station Relations . . . Gerald Harrison
Program Director Eleanor Geer
Production Director George Steffy
Production Supervisor Charles Curtin
News Editor Leland Bickford
Artists Bureau Head Josephine White
Publicity Director A. J. Stephenson
Musical Director Francis J. Cronin
Chief Engineer Irving B. Robinson
Coverage
Daytime Evening
Population — Primary 2,296,726 2,021,665
Radio Homes — " 529.275 464,983
Source: Field intensity measurements.
Representative
Edward Petry & Co., Inc.
443
'4. OT*1*
^i«7
'The 920 CLUB on WORL is Boston's overwhelming
favorite local program" — so was the finding of
C. E. Hooper, Inc., nationally known radio research
organization, when a survey was made January
28-29, 1941 in the Boston area.
The 920 CLUB received more votes than the total
of the next three local programs combined.
For maximum results in one of the nation's richest
markets WORL's 920 CLUB offers national adver-
tisers Boston's biggest participating program.
920 KILOCYCLES %&jZer*t , SU^XAO. ">00 WATTS
444
MASSACH USETTS
W 0 R L
BOSTON— EST. 1926
FREQUENCY: 950 Kc. POWER: 1000 watts.
OWNED BY: Broadcasting Service Organiza-
tion. Inc. OPERATED BY: Broadcasting Serv-
ice Organization, Inc. BUSINESS ADDRESS:
Myles Standish Hotel, 610 Beacon St. PHONE:
Commonwealth 5100. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Needham.
TIME ON THE AIR: 7:00 A.M. to local sunset.
NEW SERVICE: United Press.
Personnel
President Harold A. Lafount
General Manager George Lasker
Publicity Director Stephen Manookian
Program-Musical Director Robert N. Perry
Chief Engineer Melvin Stickles
Coverage
Population — Primary 1,970.200
Radio Homes — " 443,800
Population — Secondary 750,000
Radio Homes — " 150,000
Source: Field intensity survey.
Representative
Burn-Smith Co.
See Page 408
•
WS A R
FALL RIVER— EST. 1921
MUTUAL— COLONIAL & YANKEE
FREQUENCY: 1480 Kc. POWER: 1000 watts.
OWNED BY: Doughty & Welch Elec. Co.. Inc.
OPERATED BY: Doughty & Welch Electric Co.,
Inc. BUSINESS ADDRESS: 102 S. Main St.
PHONE: Fall River 450-1. STUDIO ADDRESS:
102 S. Main St. PHONE: 2787. TRANSMITTER
LOCATION: 20 Walker St., Somerset, Mass.
TIME ON THE AIR: (Daily) 7:30 A.M. to 12:00
Midnight; (Sunday) 8:00 A.M. to 12:00 Mid-
night (115 hours weekly). NEWS SERVICE:
Yankee Network News Service. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President and Station Manager . . Wm. T. Welch
Secretary and Assistant Treasurer,
Philly J. Maurettie
Program Director Josephine Y. Welch
Commercial Mgr Leonard C. Cox
Chief Engineer John C. Pavao
Coverage
Population — Primary 1,022,753
Radio Homes — " 132,121
Population — Secondary 2,519,621
Radio Homes — " 377,600
Source: Joint Committee; Editor & Publisher.
Representative
Furgason & Walker, Inc.
W H A I
GREENFIELD— EST. 1938
MUTUAL— YANKEE &
COLONIAL NETWORKS
FREQUENCY: 1240 Kc. POWER: 250 Watts.
OWNED BY: John W. Haigis. OPERATED BY:
John W. Haigis. BUSINESS ADDRESS: Man-
sion House. PHONE: 4-3-0-1. STUDIO AD-
DRESS: Mansion House. TRANSMITTER LO-
CATION: Woodard Road. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight (118 hours weekly).
NEWS SERVICE: Yankee Network News Ser-
vice, Transradio Press. TRANSCRIPTION SER-
VICE: World Broadcasting System. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
Owner John W. Haigis
Manager James L. Spates
Commercial Manager C. D. Barradale
Program-Musical Director. .Warren Greenwood
Production and Sales Promotion Manager,
Hal Goodwin
Publicity Director Ken Houseman
Artists' Bureau Head-Chief Announcer,
Robert S. Findlay
Chief Engineer James L. Spates
Coverage
Daytime Evening
Population— Primary 45,756 30,450
Radio Homes— " 10,630 7,095
Population— Secondary . . 209,407
Radio Homes — " 47,370
Source: Field intensity measurements.
Representative
Joseph Hershey McGillvra
WHYN*
HOLYOKE— EST. 1941
FREQUENCY: 1370 Kc. POWER: 250 watts.
OWNED BY: The Hamden-Hampshire Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Holyoke, Mass. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Hadley, Mass.
TIME ON THE AIR: Unlimited license. NEWS-
PAPER AFFILIATION: Holyoke Transcript-
Telegram, Northampton Hampshire Gazette.
Personnel
President William Dwight
Commercial Manager Patrick J. Montague
Treasurer Minnie R. Dwight
Manager Charles N. DeRose
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
OCB
HYANNIS, CAPE COD— EST. 1939
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Harriet M. Alleman and Helen W.
445
MASSACH USETTS
MacLellan. OPERATED BY: Cape Cod Broad-
casting Co. BUSINESS ADDRESS: West Yar-
mouth, Mass. STUDIO ADDRESS: West Yar-
mouth, Mass. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 8:00 A.M. to 11:00
P.M; Sundays, 9:00 A.M. to 11:00 P.M. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Associated.
Personnel
Station Manager H. M. Alleman
Commercial Manager A. A. Newcomb
Program Director A. H. Flint
Sales Promotion Manager Rodney Merrill
Chief Engineer Ralph Lawton
W LAW
LAWRENCE— EST. 1937
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 680 Kc. POWER: 5000 watts.
OWNED BY: Hildreth & Rogers Co. OPER-
ATED BY: Hildreth & Rogers Co. BUSINESS
ADDRESS: 278 Essex St. PHONE: 4107. STU-
DIO ADDRESS: 278 Essex St. TRANSMITTER
LOCATION: River Road, Andover, Mass. TIME
ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWS-
PAPER AFFILIATIONS: Lawrence Daily Eagle,
The Evening Tribune. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: NBC
Thesaurus, World Broadcasting System, Stan-
dard Radio.
Personnel
President A. H. Rogers
General Manager Irving E. Rogers
Sales Manager David M. Kimel
Business Manager David G. Jones
Program Director John D. Maloy
Publicity Director William M. Noble
Chief Engineer George A. Hinckley
Coverage
Daytime Evening
Population — Primary .... 1,874,000
Population — Secondary . . 2,671,000
Source: Field intensity survey.
Representative
The Katz Agency
w l'l h
LOWELL-LAWRENCE— EST. 1934
MUTUAL— YANKEE & COLONIAL
FREQUENCY: 1400 Kc. POWER: Lowell, 250
watts. OWNED BY: Merrimac Broadcasting Co.,
Inc. BUSINESS ADDRESS: Rex Center. PHONE:
Lowell 8715. STUDIO ADDRESS: Rex Center;
also Cregg Bldg., Lawrence. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 6:25
GREATER STRENGTH-CLEARER
THE NEW WLAW-5000 WATTS
Counting only three cities in our
446
MASSACH USETTS
A.M. to 12:00 midnight. NEWS SERVICE:
Yankee Network News Service, International
News Service. HAS ARTISTS' BUREAU AFFIL-
IATION. TRANSCRIPTION SERVICE: Associ-
ated Music, Lang-Worth.
Personnel
President A. S. Moffat
Station Manager Robert F. Donahue
Commercial Manager Haskell Bloomberg
Production Manager Thomas Clayton
Chief Engineer Anthony Michaels
Coverage
Population — Primary 585,684
Radio Homes— " 131.040
Population — Secondary 1,041.216
Radio Homes— " 232.960
Source: Field strength measurements and
mail response analysis.
Representative
Edward Petry & Co., Inc.
W N*B H
NEW BEDFORD— EST. 1921
COLONIAL— YANKEE— MUTUAL
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: E. Anthony & Sons, Inc. OPER-
ATED BY: E. Anthony & Sons, Inc. BUSINESS
ADDRESS: 588 Pleasant St. PHONES: 3-3447,
3-0246. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Crow Island, Fairhaven, Mass.
TIME ON THE AIR: 7:30 A.M. to 11:30 P.M.
(daily); 7:30 A.M. to midnight (Saturday); 8:45
A.M. to 11:30 P.M. (Sunday). NEWSPAPER AF-
FILIATIONS: Standard-Times, Morning Mercury.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
General Manager Irving Vermilya
Chief Engineer Clyde Pierce
W B*R K
PITTSFIELD— EST. 1938
MUTUAL— COLONIAL & YANKEE NETWORKS
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Harold Thomas. OPERATED BY:
Harold Thomas. BUSINESS ADDRESS: 8 Bank
Row. PHONES: 2-1553-4. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: East St.
TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight
(118 hours weekly). NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
President-Owner Harold Thomas
Local Manager Levon Thomas
Commercial Manager Bruff W. Olin
Program Director Bernie Adams
'Position ss Everything
ii
WNBH Transmitting Station, Crow Island
250 Watts Day and Night on a
small island is equivalent to 750
Watts power elsewhere, due to water
conduction.
This added and improved coverage
is available at the 250 Watt advertis-
ing rates.
•
Reaching 300,000 people daily
makes WNBH of New Bedford, Mass.
a better buy for your advertising
dollar.
'An old sand bar of the sea gives birth to a
miracle of the air'
RADIO STATION
WNBH
NEW
BEDFORD,
MASS.
Member Yankee Network
447
MASSACH USETTS
W ES X
SALEM— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: North Shore Broadcasting Co.
OPERATED BY: North Shore Broadcasting Co.
BUSINESS ADDRESS: 126 Washington St.;
341 Union St.. Lynn. PHONES: Salem 5670;
Lynn 5-1435. STUDIO ADDRESSES: Same.
TRANSMITTER LOCATION: Marblehead. TIME
ON THE AIR: Unlimited Schedule (actual, 6:30
A.M. to 12:00 Midnight). NEWS SERVICE: In-
ternational News Service. TRANSCRIPTION
SERVICE: Associated, World Broadcasting Sys-
tem. MAINTAINS ARTISTS' BUREAU.
Personnel
President Charles W. Phelan
General Manager Van D. Sheldon
Commercial Manager Robert C. Taylor
Program Director Marjorie Leadbetter
Chief Engineer Richard I. Hammond
Coverage
Daytime Evening
Population — Primary .... 400,000 300,000
Radio Homes — " 91,000 76,000
Radio Homes — Secondary 125,000
Sources: Department of Commerce; Field
strength measurements.
Representative
William G. Rambeau Co.
W M AS
SPRINGFIELD— EST. 1932
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Radio Station WMAS, Inc. OPER-
ATED BY: Radio Station WMAS, Inc. BUSINESS
ADDRESS: Hotel Charles. PHONE: 7-1414-5.
STUDIO ADDRESS: Hotel Charles. TRANS-
MITTER LOCATION: Pynchon Park, West St.
TIME ON THE AIR: (daily) 7:00 A.M. to 1:00
A.M.; (Sunday) 8:30 A.M. to 1:00 A.M. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Associated Recorded Pro-
gram Service.
Personnel
President A. S. Moffat
General Manager A. W. Marlin
Program Director F. Turner Cooke
Musical Director Paul Pelletier
Chief Engineer Earl G. Hewinson
Coverage
Daytime Evening
Population — Primary 427,900 351,600
Radio Homes— " 100,600 83,680
Population— Secondary . . 1,237,000 532,200
Radio Homes— " 279,530 130,000
Source: CBS Listener Study.
Representative
Edward Petry & Co., Inc.
WSP R
SPRINGFIELD— EST. 1936
MBS— YANKEE— COLONIAL NETWORKS
FREQUENCY: 1270 Kc. POWER: 500 watts.
OWNED BY: WSPR, Inc. OPERATED BY:
WSPR, Inc. BUSINESS ADDRESS: 63 Chestnut
St. PHONE: Springfield 6-2757. STUDIO AD-
DRESS: 63 Chestnut St. TRANSMITTER LOCA-
TION: West Springfield. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight. NEWS SERVICE:
Transradio Press and Yankee Network News
Service. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President-Station Manager. .Quincy A. Brackett
Treasurer Lewis B. Breed
Commercial Manager .... Milton W. Stoughton
Program Director W. H. Latham
Chief Engineer A. R. Bradley
Coverage
Daytime Evening
Population — Primary 1.119,000 671,400
Radio Homes— " 267,100 170,000
Population — Secondary . . 618,500 370,000
Radio Homes— " 145,000 86,900
Source: Field strength survey.
Representative
George P. Hollingbery Co.
W MA W
WORCESTER— EST. 1941
FREQUENCY: 1200 Kc. POWER: 250 watts
with 3 100-watt amplifiers at Auburn, Whitins-
ville and Marlborough, Mass. OWNED BY:
C. T. Scherer Co. OPERATED BY: Same. BUSI-
NESS ADDRESS: Worcester.
Personnel
President Frank F. Butler
Vice-President W. Robert Ballard
* Station was licensed to operate under a
construction permit at lime of going to press.
W 0 R C
WORCESTER— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1310 Kc. POWER: 1000 watts.
OWNED BY: A. F. Kleindienst. OPERATED
BY: Same. BUSINESS ADDRESS: 65 Elm St.
PHONE: 5-3101. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Auburn. TIME ON
THE AIR: 8:00 A.M. to 12:00 midnight.
TRANSCRIPTION SERVICE: NBC Thesaurus.
448
MASSACHUSETTS-MICHIGAN
Personnel
Owner A. F. Kleindienst
Station Manager Mildred P. Stanton
Chief Engineer A. F. Kleindienst
Coverage
Population — Primary 459,159
Radio Homes — " 108,486
Source: Field intensity measurements.
Representative
Weed & Co.
wt'a G
WORCESTER— 1924
NBC (RED)— YANKEE NETWORK
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: Worcester Telegram Pub. Co., Inc.
OPERATED BY: Worcester Telegram Pub. Co.,
Inc. BUSINESS ADDRESS: 18 Franklin St.
PHONE: Worcester 5-4321. STUDIO ADDRESS:
18 Franklin St. TRANSMITTER LOCATION:
Holden. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight (121 Vz hours weekly). NEWSPAPER
AFFILIATIONS: Worcester Telegram, Evening
Gazette, Sunday Telegram. NEWS SERVICE:
Associated Press, United Press, International
News Service. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Vice-President-General
Manager George F. Booth
Director Edward E. Hill
Assistant Director Robert W. Booth
Commercial Manager George H. Jaspert
Local Sales Manager Dorothy Robinson
Chief Announcer Hollis Wright
Publicity Director Frederick L. Rushton
Program Director William T. Cavanagh
Musical Director Onell Smith
Chief Engineer Hobart H. Newell
Coverage
Daytime Evening
Population — Primary 1,014,000 764,564
Radio Homes — " 245,626 159,030
Source: Field intensity measurements; U. S.
Census.
Representative
Edward Petry & Co., Inc.
MICHIGAN
Population 5,256,106 Number of Radio Homes 1,272,120
Number of Families 1,382,738 Auto Registrations 1,187,000
For 1940 Census data, please turn to page 259
WELL
BATTLE CREEK— EST. 1925
NATIONAL BROADCASTING CO.
MICHIGAN RADIO NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Federated Publications, Inc. OP-
ERATED BY: Enquirer-News Co. BUSINESS
ADDRESS: 1 West Michigan Ave., 212-218
First National Bank Bldg. PHONE: 5655-7166.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 7:00 A.M.
to Midnight; Sundays, 9:00 A.M. to Midnight.
NEWSPAPER AFFILIATIONS: Enquirer-News.
NEWS SERVICE: Associated Press, United
Press.
Personnel
President A. L. Millei
General Manager D. E. Jayne
Commercial Manager F. F. Owen
:Program Director A. H. Haight
Chief Engineer R. B. Roof
Representative
Burn-Smith Co.
WBCM
BAY CITY— EST. 1928
NBC— MICHIGAN RADIO NETWORK
FREQUENCY: 1440 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Bay Broadcast-
ing Co., Inc. OPERATED BY: Same. BUSI-
NESS ADDRESS: 104 Center Ave. PHONE:
Bay City 7551 and Saginaw 2-2171. STUDIO
ADDRESS: Wenonah Hotel. TRANSMITTER
LOCATION: Hampton Township. TIME ON
THE AIR: 6:30 A.M. to 12:00 midnight; Sun-
days, 8:00 A.M. to 12:00 Midnight. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President James E. Davidson
General Manager H. A. Giesel
Sales Promotion Manager A. F. Huebner
Program Director Jack D. Parker
Production Manager Russ Lyon
Musical Director Lionel DeRemer
Chief Engineer Ralph H. Carpenter
449
rf
Notional Repretentatirti
George P. Hollingbery Company
New York -:- Chicago -:• Atlanta
San Francisco Los Angela*
450
MICHIGAN
Coverage
Daytime Evening
Population— Primary 106,319 64,218
Radio Homes— " 26.575 16,057
Population— Secondary . . 559,463 408,367
Radio Homes— " 139,866 162,692
Source: Field intensity measurements; 1930
U. S. Census.
Representative
George P. Hollingbery Co.
W H*D F
CALUMET— EST. 1929
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Upper Michigan Broadcasting
Co. OPERATED BY: Upper Michigan Broad-
casting Co. BUSINESS ADDRESS: Community
Bldg., Houghton, Mich. PHONE: Houghton 1;
and Calumet 869. STUDIO ADDRESS: 515
Scott St.; and Community Bldg., Houghton.
TRANSMITTER LOCATION: Calumet. TIME ON
THE AIR: 7:30 A.M. to 7:30 P.M., daily; 10:00
A.M. to 8:30 P.M., Sundays. NEWS SERVICE:
Associated Press and local news. NEWSPAPER
AFFILIATIONS: Houghton Morning Gazette,
Calumet Evening News-Journal. NEWS SER-
VICE: Associated Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Lang- Worth,
Standard Radio.
Personnel
General Manager John W. Rice
Commercial Manager Albert W. Payne
Program Director Earl Nordeen
Technical Supervisor George L. Burgan
Coverage
Population — Primary 51,541
Radio Homes — " 11,760
Population — Secondary 20,727
Radio Homes — " 4,010
Source: Signal strength survey; Joint Com-
mittee. Representative
Bogner & Martin
W J*B K
DETROIT— EST. 1928
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: James F. Hopkins, Inc. OPER-
ATED BY: James F. Hopkins, Inc. BUSINESS
ADDRESS: 6559 Hamilton. PHONE: Trinity
2-2000. STUDIO ADDRESS: 6559 Hamilton.
TRANSMITTER LOCATION: 15551 Woodrow
Wilson. TIME ON THE AIR: 24 hours per day.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Associated Music,
Standard Popular Library, NAB (Public Do-
main). Personnel
President James F. Hopkins
Commercial Manager Art Croghan
Chief Announcer Charles Starrett
Station Manager James F. Hopkins
Publicity Director Ethel Berman
Musical Director Sybil Krieghoff
Chief Engineer Paul Frinke
Coverage
Population — Primary 1,999.000
Radio Homes — " 480.900
Source: Field intensity measurements.
W J R
DETROIT— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 760 Kc. POWER: 50.000 watts.
OWNED BY: WJR Goodwill Station. OPERAT-
ED BY: WJR Goodwill Station. BUSINESS
ADDRESS: Fisher Bldg. PHONE: Madison
4440. STUDIO ADDRESS: Fisher Bldg. TRANS-
MITTER LOCATION: Trenton, Mich. TIME ON
THE AIR: 5:30 A.M. to 1:00 A.M. daily; 8:00
A.M. to 1:00 A.M., Sundays. NEWS SERVICE:
International News Service TRANSCRIPTION
SERVICE: World Broadcasting System, Stan-
dard Radio. Personnel
President G. A. Richards
Executive Vice-President and General
Manager Leo Fitzpatrick
Vice-President John Patt
Assistant General Manager-Sales Manager,
Owen F. Uridge
Secretary-Treasurer P. M. Thomas
Publicity Director Neal Tomy
Program Director Norman White
Chief Announcer Franklin C. Mitchell
Musical Director Samuel Benavie
Chief Engineer M. R. Mitchell
Coverage
Daytime Evening
Population— Primary .... 7.961.800 7.176,100
Radio Homes— " 1.689,960 1,532.300
Population— Secondary ..11,678,500 22,904.800
Radio Homes— " 2.500.510 4,974,470
Source: CBS Listener Study.
Representative
Edward Petry & Co.
wm'bc
DETROIT— EST. 1925
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: John L. Booth Broadcasting, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
7310 Woodward. PHONE: Madison 9100. STU-
DIO ADDRESS: 7310 Woodward Ave. and
Eaton Tower Bldg. TRANSMITTER LOCATION:
7310 Woodward. TIME ON THE AIR: 6:00
A.M. to 2:00 A.M. (134 hours weekly). NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President-General Manager John L. Booth
451
MICHIGAN
Vice-President W. W. Booth
Secretary Hugh M. Gray-
Station Manager Edythe Fern Melrose
Program-Publicity Director Fred Knorr
Chief Announcer Charles Farrell
Musical Director Herbert Mertz
Chief Engineer Edward Clark
Coverage
Population — Primary 1,999,000
Radio Homes — " 480,900
Population — Secondary 2,242,000
Source: Field intensity measurements.
Representative
Furgason & Walker
C K*L W
DETROIT
(See Windsor, Ont., Canada)
W W J
DETROIT— EST. 1920
NATIONAL BROADCASTING CO. (RED)
FREQUENCY: 950 Kc. POWER: 5000 watts.
OWNED BY: Evening News Assn. OPERATED
BY: Same. BUSINESS ADDRESS: 615 W. Lafay-
ette Blvd. PHONE: Randolph 2000. STUDIO
ADDRESS: 624-30 W. Lafayette Blvd. TRANS-
MITTER LOCATION: 12700 W. Eight Mile Rd.,
Oak Park, Mich. TIME ON THE AIR: 6:00 A.M.
to 1:00 A.M. NEWSPAPER AFFILIATION: The
Detroit News. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Lang- Worth, Stand-
ard Radio. Personnel
General Manager W. J. Scripps
Assistant General Manager E. L. Tyson
Sales Manager Harry Bannister
Sales Promotion Manager Jake Albert
Musical Director Mischa Kottler
Operations Manager Forrest Wallace
Chief Engineer Walter Hoffman
Coverage
Daytime Evening
Population— Primary 3,170,062 2,388,741
Radio Homes— " 641,502 488,090
Population — Secondary . . 2,541,000 744,000
Radio Homes — " 607,000 153,000
Source: Field intensity measurements.
Representative
George P. Hollingbery Co.
(See Page 450)
WXYZ
DETROIT— EST. 1930
NBC (BLUE)— CBC— MICHIGAN RADIO
NETWORK (KEY STATION)
FREQUENCY: 1270 Kc. POWER: 5000 watts.
OWNED BY: King-Trendle Broadcasting Corp.
CKLW
5000 WATTS DAY and NIGHT • CLEAR CHANNEL
MUTUAL BROADCASTING SYSTEM
452
MICHIGAN
OPERATED BY: Same. BUSINESS ADDRESS:
17th Floor— Stroh Bldg. PHONE: PBX Cherry
8321. STUDIO ADDRESS: Atop Maccabees
Bldg. TRANSMITTER LOCATION: 15505 Joy
Rd. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Has wide range of transcrip-
tion library.
Personnel
President-Treasurer George W. Trendle
Vice-President John H. King
Secretary-General Manager,
H. Allen Campbell
Commercial Manager Harry Sutton, Jr.
Advertising and Sales Promotion Manager,
Charles C. Hicks
Studio Supervisor H. Earl Noore
Chief Announcer Roy Gardner
Publicity Director Felix Holt
Musical Director Benny Kyte
Chief Engineer Roy Gardner
Coverage
Daytime Evening
Population — Primary 2.945,474 2,287,329
Radio Homes— " .... 683,111 524,070
Source: Field intensity survey.
Representative
Paul H. Royaier Co.
W K A R
EAST LANSING— EST. 1922
FREQUENCY: 870 Kc. POWER: 5000 watts.
OWNED BY: Michigan State College. OPER-
ATED BY: Michigan State College. BUSINESS
ADDRESS: East Lansing. PHONE: 59113, Ext.
600. STUDIO ADDRESS: Campus. TRANSMIT-
TER LOCATION: Campus. TIME ON THE AIR:
6:00 A.M. to 5:00 P.M., daily except Sunday.
Personnel
Station Manager Robert J. Coleman
Chairman, Radio Committee. . . .R. J. Baldwin
Chief Engineer Norris Grover
Coverage
Population — Primary 4,160,000
Radio Homes — " 955,760
Source: Joint Committee.
W DB C*
ESCANABA— EST. 1941
FREQUENCY: 1500 Kc. POWER: 250 watts.
OWNED BY: Delta Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: Esca-
naba. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
Unlimited license. NEWPAPER AFFILIATION:
Marquette Mining Journal.
Personnel
President Joe J. Clancy
Vice-President George F. Perrin
Secretary-Treasurer Gordon H. Bozek
* Station was licensed to operate under a
ccnstruction permit at time of going to press.
w f'd f
FLINT— EST. 1922
NBC— BLUE
MICHIGAN RADIO NETWORK
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Flint Broadcasting Co. OP-
ERATED BY: Flint Broadcasting Co. BUSI-
NESS ADDRESS: Union Industrial Bldg.
PHONE: 2-7158. STUDIO ADDRESS: Union
Industrial Bldg. TRANSMITTER LOCATION:
E. Bristol Rd. TIME ON THE AIR: (daily) 6:00
A.M. to 12:00 Midnight, (Sunday) 8:00 A.M. to
12:00 Midnight. NEWS SERVICES: Interna-
tional News Service and WFDF News Bureau
(local). TRANSCRIPTION SERVICE: NBC The-
saurus. Personnel
President Frank D. Fallain
Station Manager Howard M. Loeb
Commercial Manager F. S. Loeb
Program Director Adrian R. Cooper
Publicity Director R. V. Osgood
Chief Announcer Don Degroot
Musical Director William Geyer
Chief Engineer Frank D. Fallain
Coverage
Daytime Evening
Population — Primary .... 564,200 943,750
Radio Homes— " 120,900 202,232
Population — Secondary . . 956,840 972,360
Radio Homes— " . . 204,857 208,286
Source: U. S. Census; Joint Committee; field
intensity survey.
Representative
Burn-Smith Co.
WGRB
GRAND RAPIDS— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Grand Rapids Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Grand Rapids. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license.
Personnel
President Boyd K. Muir
Treasurer Harrison L. Goodspeed
Vice-President Angus D. Pfaff
Secretary Siegel W Judd
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W L#A V
GRAND RAPIDS— EST. 1940
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
453
MICHIGAN
OWNED BY: Leonard A. Versluis. OPERATED
BY: Leonard A. Versluis. BUSINESS AD-
DRESS: Keeler Bldg., 6 Fountain St., N. E.
PHONE: 6-5461. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:45 A.M. to 1:00 A.M.; Sundays.
8:00 A.M. to 1:00 A.M. NEWS SERVICE: Inter-
national News Service. TRANSCRIPTION SER-
VICE: Standard Radio.
Personnel
Owner Leonard A. Versluis
Station Manager Hy M. Steed
Merchandising Manager Roy C. Kelley
Sales Promotion Manager King C. Bard
Publicity Director Pat Hannagan
Traffic Manager Kathryn Mordo
Chief Announcer John Marshall
Musical Director Lew Srubman
Chief Engineer Lauren Bergeron
WOOD -WASH
GRAND RAPIDS— EST. 1923
NBC (RED & BLUE)
MICHIGAN RADIO NETWORK
FREQUENCY: 1300 Kc. POWER: 5000 watts.
OWNED BY: King-Trendle Broadcasting Corp.
OPERATED BY: King-Trendle Broadcasting
Corp. BUSINESS ADDRESS: 16th floor, G. R.
National Bank Bldg. PHONE: 9-4211. STUDIO
ADDRESS: 16th floor, G. R. National Bank
Bldg. TRANSMITTER LOCATION: Bridge Road.
TIME ON THE AIR: 7:00 A.M. to 12:00 P.M.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Associated Program Service.
Personnel
President George W. Trendle
Station and Sales Manager, Stanley W. Barnett
Merchandising Manager Paul Eichhorn
Traffic Manager David H. Harris
Publicity Director T. Wilcox Putnam
Musical Director Sandy Meek
Coverage
Daytime Evening
Population— Primary 240.000 240,000
Radio Homes— " 59,000 59.000
Population— Secondary . . 519,000 519.000
Radio Homes — " 126.000 126.000
Source: Field intensity measurements; Joint
Committee.
Representative
Paul H. Raymer Co.
wj'ms
IRONWOOD— EST. 1931
ARROWHEAD BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Upper Michigan- Wisconsin Broad-
casting Co. OPERATED BY: Same. BUSINESS
ADDRESS: St. James Hotel Annex. PHONE:
20. STUDIO ADDRESS: St. James Hotel Annex.
TRANSMITTER LOCATION: North of Ironwood
on U. S. No. 2 near Douglas Blvd. TIME ON
THE AIR: Unlimited time; regular schedule
7:00 A.M. to 10:00 P.M.; Sunday, 10:00 A.M.
to 6:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated Music
Publishers, Standard Radio.
Personnel
Vice-President and General Manager,
Noel C. Ruddell
Commercial Manager Richard Hasbrook
Program and Musical Director. .. .Harry Wills
Chief Engineer R. L. Johnson
Coverage
Daytime Evening
Population— Primary 95,978 60,000
Radio Homes — " 24,289 15,000
Population — Secondary . . 66,783 45,000
Radio Homes—" 16,691 11,250
Source: U. S. Census; Mail analysis.
Representative
Bogner & Martin
WIBM
JACKSON— EST. 1925
NBC— BLUE
MICHIGAN RADIO NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WIBM, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: Hayes Hotel. 228
West Michigan Ave. PHONE: 6121. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:30 A.M. to 12:00
midnight. MAINTAINS ARTISTS' BUREAU.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President Herman Radner
Vice-President and Station
Manager Roy Radner
Program Director Willie Dunn
Sales Promotion Manager William Cizek
Chief Engineer C. W. Wirtanen
Coverage
Population — Primary 102,400
Radio Homes — " 25,200
Population — Secondary 184,100
Radio Homes— " 51,200
Source: Field intensity survey.
Representative
Forjoe & Co.
W KZ 0
KALAMAZOO— EST. 1923
MICHIGAN RADIO NETWORK
FREQUENCY: 590 Kc. POWER: 1000 watts.
OWNED BY: WKZO, Inc. OPERATED BY:
WKZO. Inc. BUSINESS ADDRESS: Burdick Ho-
tel. PHONE: Kalamazoo 3-1223. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Parchment. TIME ON THE AIR: 6:00 A.M. to
454
MICHIGAN
12:00 Midnight; Sundays. 7:30 A.M. to 12:00
Midnight. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
MAINTAINS ARTISTS' BUREAU.
Personnel
President-General Manager John E. Fetzer
Commercial Manager John W. O'Harrow
Program Director Merlin Stonehouse
Chief Engineer Edwin Rector
Coverage
Population — Primary 708,596
Radio Homes— " 176,350
Source: Field intensity survey; U. S. Census,
1930; Joint Committee.
Representative
Howard H. Wilson Co.
Wj'l M
LANSING— EST. 1934
NBC (BLUE)
MICHIGAN RADIO NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WJIM, Inc. OPERATED BY: Same.
BUSINESS ADDRESS: City Nat'l Bldg., 100 N.
Washington Ave. PHONE: 2-1333-4-5. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:00 A.M. to 12:00
midnight. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-General Manager. . .Harold F. Gross
Sales Promotion Manager Omri S. Jones
Program Director Bob Innes
Publicity Director H. K. Finch
Coverage
Daytime Evening
Population — Primary .... 201,333 201,333
Radio Homes — " 46,306 46,306
Population — Secondary . . 175,867 175,867
Radio Homes— " . . 40,449 40,449
Source: Station survey.
W M* P C
LAPEER— EST. 1926
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: The Liberty Street Gospel. OP-
ERATED BY: Same. BUSINESS ADDRESS: 803
Liberty. PHONE: 455 J-455 M. STUDIO AD-
DRESS: 803 Liberty. TRANSMITTER LOCA-
TION: Lapeer. TIME ON THE AIR: 9:00 A.M.
to 10:30 P.M. except Saturday.
Personnel
President Frank S. Hemingway
Chief Announcer Nora Eastman
Station Manager Frank S, Hemingway
Musical Director A. O. Voorheis
Chief Engineer H. F. Hayes
D M J
MARQUETTE— EST. 1931
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: The Lake Superior Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 146 West Washington St. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Marquette. TIME ON THE AIR: 8:00 A.M. to
10:00 P.M.; Sunday, 9:00 A.M. to 1:30 P.M.
NEWSPAPER AFFILIATION: The Daily Mining
Journal. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
Manager-Program Director . . Gordon H. Brozek
Coverage
Population — Primary 77,200
Radio Homes — " 17,900
Source: Station estimate.
WKBZ
MUSKEGON— EST. 1926
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Ashbacker Radio Corp. OPER-
ATED BY: Same. BUSINESS ADDRESS: Michi-
gan Theater Bldg. PHONE: 26-051. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Muskegon Township. TIME ON THE AIR: 7:00
A.M. to 11:00 P.M. NEWS SERVICE: United
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: NBC Thesaurus, Asso-
ciated, Lang-Worth, Davis & Schwegler.
Personnel
General Manager Grant F. Ashbacker
Chief Announcer Curt Flowers
Publicity Director W. R. Duchane
Artists' Bureau Head-Musical Director,
Frank Lynn
Chief Engineer Geo. Krivitzky
Coverage
Population — Primary 150,000 150,000
Radio Homes — " 40,000 40,000
Population — Secondary . . 400,000 200,000
Radio Homes — " 100,000 50,000
Source: Department of Commerce.
Representative
Burn-Smith Co.
W C A R
PONTIAC— EST. 1939
FREQUENCY: 1130 Kc. POWER: 1000 watts.
OWNED BY: Pontiac Broadcasting Co. OPER-
ATED BY: Pontiac Broadcasting Co. BUSINESS
ADDRESS: 6th Floor, Riker Bldg. STUDIO AD-
DRESS: 6th Floor, Riker Bldg. TRANSMITTER
LOCATION: Square Lake & Telegraph Roads.
TIME ON THE AIR: Daytime License to local
sunset. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
455
MICHIGAN
Personnel
President George M. Stutz
General Manager H. Y. Levinson
Program Director Stanley Schultz
Commercial Manager W. K. Bailey
Chief Engineer Wiley Wenger
Coverage
Population — Primary 2,604,000
Radio Homes — " 576,700
Source: Field intensity survey; Joint Com-
mittee.
Representative
Radio Advertising Corp.
WHLS
PORT HURON— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Harmon LeRoy Stevens and Her-
man LeRoy Stevens. OPERATED BY: Port
Huron Broadcasting Co. BUSINESS ADDRESS:
WHLS Radio Building, 932 Military St. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 540— 32nd St. TIME ON THE AIR:
6:00 A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Associated. Personnel
General Manager Angus Pf aff
Sales and Sales Promotion Manager,
Robert Mackin
Production Manager Harmon L. Stevens
Musical Director Lyle Patterson
Chief Engineer Wayne F. McDonnell
Coverage
Daytime Evening
Population — Primary 101,644 56,083
Radio Homes — " 22,913 15,021
Population — Secondary . . 285,636
Radio Homes — " 65.588
Source: Station survey.
W E#X L
ROYAL OAK— EST. 1925
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Royal Oak Broadcasting Co.
OPERATED BY: Royal Oak Broadcasting Co.
BUSINESS ADDRESS: 212 W. 6th St. PHONES:
Elmhurst 6524 and Royal Oak 0815. STUDIO
ADDRESS: 212 W. 6th St. TRANSMITTER LO-
CATION: 212 W. 6th St. TIME ON THE AIR:
8:00 A.M. to 4:00 A.M.
Personnel
President G. B. Hartrick
Business Manager E. C. Thompson
Chief Engineer Joseph L. McFarland
WHAL
SAGINAW— EST. 1939
FREQUENCY: 980 Kc. POWER: 500 watts.
OWNED BY: Harold F. Gross and Edmund C.
Shields. OPERATED BY: Harold F. Gross and
Edmund C. Shields. BUSINESS ADDRESS: Sag.
inaw. STUDIO ADDRESS: Saginaw. TRANS
MITTER LOCATION: Same. TIME ON THE AIR:
Daytime License.
* Station was licensed to operate under a
construction permit at time of going to press-
W S*A M
SAGINAW
FREQUENCY: 1230 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: Saginaw Broad-
casting Co. OPERATED BY: Saginaw Broad-
casting Co. BUSINESS ADDRESS: Bay at Weiss
St. PHONE: 26148. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 74 Vz hours weekly. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Milton L. Greenebaum
Station Manager Frederic Shaffmaster
Program Director Stuart Sheill
Publicity Director Bob Phillips
Chief Engineer Harold McCullen
Coverage
Daytime Evening
Population— Primary 590,000 350,000
Radio Homes— " 138,000 105,000
Population — Secondary . . 130,000 80,000
Radio Homes— " 31,000 17,000
Source: Field intensity survey; Joint Com-
mittee. 4,
ws 0 0
SAULT STE. MARIE— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Hiawathaland Broadcasting Co.
OPERATED BY: Hiawathaland Broadcasting
Co. BUSINESS ADDRESS: 104 W. Portage
Ave. PHONE: 2642. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: U. S. Highway No.
2. TIME ON THE AIR: 6:00 A.M. to 10:00 P.M.;
Sundays, 9:30 A.M. to 9:30 P.M.
Personnel
General Manager Stanley R. Pratt
Program Director John W. Lozier
Commercial Manager R. Y. Burnett
Representative
Joseph Hershey McGillvra
wt'c m
TRAVERSE CITY— EST. 1940
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Midwestern Broadcasting Co.
OPERATED BY: Midwestern Broadcasting Co.
BUSINESS ADDRESS: Anderson Bldg. PHONE:
1150 STUDIO ADDRESS: Same, TRANSMITTER
456
MICHIGAN-MINNESOTA
LOCATION: Elmwood Township, Mich. TIME
ON THE AIR: 6:00 A.M. to 10:00 P.M. TRAN-
SCRIPTION SERVICE: Standard Radio. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President-Station Manager Les Biederman
Sales Manager Graham Keevil
Chief Engineer Drew McClay
MINNESOTA
Population 2,792,300 Number of Radio Homes 620,770
Number of Families 726,391 Auto Registrations 869,940
For 1940 Census data, please turn to page 260
KATE
ALBERT LEA— EST. 1937
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Albert Lea-Austin Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 332 South Broadway. PHONE: 2338.
STUDIO ADDRESS: 332 Broadway. TRANS-
MITTER LOCATION: Same. TIME ON THE AIR:
6:00 A.M. to 12:00 Midnight. NEWS SERVICE;
C. P. MacGregor, World Broadcasting Co.
and Standard Radio.
Personnel
President and Station Manager E. L. Hayek
Assistant Manager Warren C. Tidemann
Commercial Manager Tom H. Lathrop
Program Director Sherman Booen
Publicity Director Ernest Murray
Musical Director Helen Davis
Chief Engineer George Church
Coverage
Population— Primary 242,876
Radio Homes — " 51,570
Population — Secondary 548,630
Radio Homes— " 117,566
Source: Field intensity measurements and
mail count. $
KDAL
DULUTH— EST. 1936
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Red River Broadcasting Co. OP-
ERATED BY: Red River Broadcasting Co. BUSI-
NESS ADDRESS: 218 Bradley Bldg. PHONE:
Melrose 2230. STUDIO ADDRESS: Bradley
Bldg. TRANSMITTER LOCATION: Park Point
TIME ON THE AIR: 6:30 A.M. to 12:00 Mid-
night; Sundays, 8:00 A.M. to 12:00 Midnight.
NEWS SERVICE: Transradio Press-Radio Bu-
reau. TRANSCRIPTION SERVICE. Lang- Worth,
Davis & Schwegler.
Personnel
Station Manager Dalton LeMasurier
Commercial Manager A. H. Flaten
Publicity Director Ellis Harris
Program Director Gilbert Fawcett
Chief Engineer Robert A. Dettman
Coverage
Daytime Evening
Population — Primary 180.600 180,600
Radio Homes — " 38,950 38,950
Population — Secondary . . 135,400 142,400
Radio Homes— " . . 28,420 30,140
Source: CBS Listener Study.
W EB C
DULUTH— EST. 1924
NATIONAL BROADCASTING COMPANY
ARROWHEAD BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1320 Kc. POWER: 5000 watts.
OWNED BY: Head of Lakes Broadcasting Co.
OPERATED BY: Head of Lakes Broadcasting
Co. BUSINESS ADDRESS: WEBC Bldg. PHONE:
Melrose 1537. STUDIO ADDRESS: WEBC Bldg.,
Duluth; WEBC Bldg., Superior. TRANSMITTER
LOCATION: Superior, Wise. TIME ON THE
AIR: Unlimited; Sunday, 16 hours per day;
week days, 17 hours per day. NEWSPAPER
AFFILIATION: Stockholders interested in news-
papers in Wisconsin. NEWS SERVICE: United
Press, Associated Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
General Manager Walter C. Bridges
Business Manager Thomas W. Gavin
Chief Engineer Charles Persons
Coverage
Population — Primary 339,310
Radio Homes — " 70,894
Population — Secondary 182,501
Radio Homes — " 37,233
Source: Station survey.
Representative
George P. Hollingbery Co.
K G D E
FERGUS FALLS— EST. 1926
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
457
wcco
now in its
seventeenth year is
the greatest
advertising force
in the Twin Cities
and in the
Northwest.
Among other things, it has:
50,000 WATTS WHERE
IT COUNTS THE MOST
810 KILOCYCLES • MINNEAPOUS-ST. PAUL
Owned and operated by the Columbia Broadcasting
System. Represented nationally by Radio Sales.
458
OWNED BY: C. L. Jaren. OPERATED BY:
Same. BUSINESS ADDRESS: Fergus Tails.
PHONE: 898. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:30 A.M. to 12:00 Midnight; Sun-
days, 7:30 A.M. to 12:00 Midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: C. P. MacGregor, Davis & Schweg-
ler. MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager C. L. Jaren
Coverage
Population — Primary 250,100
Radio Homes — " 45,300
Population — Secondary 225,600
Radio Homes — " 40,200
Source: Mail response analysis.
Representative
Allied Representation Co.
WMFG
HIBBING— EST. 1935
COLUMBIA BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
ARROWHEAD BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Head of the Lakes Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: Androy Hotel. PHONE: 1150. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:30 A.M. to 11:00
P.M. NEWSPAPER AFFILIATION: Superior
(Wis.) Telegram.
Personnel
President Morgan Murphy
Station Manager H. S. Hyett
•
KYSM
MANKATO— EST. 1938
NATIONAL BROADCASTING CO.
MINNESOTA RADIO NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: F. B. Clements & Co. OPERATED
BY: F. B. Clements & Co. BUSINESS ADDRESS:
101 North Second St. PHONE: 4673. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
N. Mankato, top of Belgrade Hill. TIME ON
THE AIR: Full time license. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
NBC Thesaurus. MAINTAINS ARTISTS' BU-
REAU.
Personnel
Manager Ray E. Schwartz
Continuity Director Bess Lyman
Sales Promotion Manager John F. Meagher
Program-Publicity Director Jack Hanssen
Musical Director Maurice Piche
Chief Engineer H. D. Kimberly
MINN ESOTA
Coverage
Daytime Evening
Population— Primary 311,165 311,165
Radio Homes— " 63,940 63,940
Source: Joint Committee.
Representative
Howard H. Wilson Co.
W C#C 0
MINNEAPOLIS-ST. PAUL— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 830 Kc. POWER: 50,000 watts.
OWNED BY: Columbia Broadcasting System.
OPERATED BY: Columbia Broadcasting Sys-
tem. BUSINESS ADDRESS: 625 Second Ave.,
South. PHONE: Main 1202 (Minneapolis), Ce-
dar 7666 (St. Paul). STUDIO ADDRESS: 625
Second Ave., South; Hotel Lowry, St. Paul.
TRANSMITTER LOCATION: Anoka, Minn.
TIME ON THE AIR: 6:00 A.M. to 1:00 A.M.
MAINTAINS ARTISTS' BUREAU. NEWS SER-
VICE: United Press.
Personnel
General Mgr E. H. Gammons
Production Manager Hayle C. Cavanor
Sales Manager Carl J. Burkland
Artists Bureau Head Al Sheehan
Sales Promotion Director. .Robert L. Hutton, Jr.
Chief Engineer Hugh S. McCartney
Coverage
Daytime Evening
Population — Primary 3.385,200 3,270,000
Radio Homes— " .... 704.240 684,760
Population — Secondary . . 3.016,100 2,299,300
Radio Homes— " . . 608,750 572.540
Source: CBS Listener Study.
Representative
Radio Sales
W DGY
MINNEAPOLIS-ST. PAUL— EST. 1923
NORTHLAND NETWORK
FREQUENCY: 1130 Kc. POWER: 5000
watts, d.; 1000 watts, n. OWNED BY: Geo. W.
Young OPERATED BY: Geo. W. Young.
BUSINESS ADDRESS: Hotel Nicollet. PHONE:
Bridgeport 7777-7778, Midway 6363. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Superior Blvd. TIME ON THE AIR: 6:00 A.M.
to sunset. Mountain Standard Time (129 Vz
hours weekly). NEWS SERVICES: Transradio
Press. TRANSCRIPTION SERVICES: Standard
Radio, Lang-Worth.
Personnel
Owner and General Mgr Geo. W. Young
Commercial and Program Manager,
Wallace E. Stone
Office Manager Gertrude Faue
Accountant A. A. Conrad
Musical Director Carl Johnson
Chief Engineer George K. Jacobson
Coverage
Population — Primary 1,651,093
Radio Homes — " 346,950
Population — Secondary 310,030
Radio Homes — " 68,680
Source: 1940 U. S. Census; Department of
Commerce.
Representative
William G. Rambeau Co.
WLB
MINNEAPOLIS— EST. 1924
FREQUENCY: 770 Kc. POWER: 5000 watts.
OWNED BY: University of Minnesota. OPER-
ATED BY: University of Minnesota. BUSINESS
ADDRESS: Eddy Hall. University of Minnesota.
PHONE: Main 8177. Extensions 419. 822 and
821. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: North Cleveland Ave. and
County Rd. A-2, St. Paul. TIME ON THE AIR:
Shares daytime hours with WCAL. NEWS
SERVICE: United Press.
Personnel
Manager Burton Paulu
Program Director J. Htrbert Swanson
Production Manager Reid Erekson
Chief Announcer Averill Berman
Musical Director Leland B. Sateren
Chief Engineer Francis J. Blitz
(Non-Commercial Station)
WLOL
MINNEAPOLIS-ST. PAUL— EST. 1940
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1330 Kc. POWER: 1000 watts.
OWNED BY: Independent Merchants Broad-
casting Co. OPERATED BY: Same. BUSINESS
ADDRESS: 1730 Hennepin Ave. STUDIO AD-
DRESS: 1730 Hennepin Ave., Minneapolis;
Commodore Hotel, St. Paul. PHONES: At.
0406 and Mi 4043. TIME ON THE AIR: 18
hours daily. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Associated.
Personnel
President John P. Devaney
General Manager Edward P. Shurick
Sales Manager Stan H. Haigh
Sales Promotion Manager E. Brautigann
Continuity Director Beatrice Leaman
Program Director Jerry Harrington
Chief Announcer James Payton
Musical Director Verne Rooney
Chief Engineer Ogden Prestholdt
Representative
Foreman Co.
459
There must be a Reason
Nearly 400 of the nation's leading network, national
spot and local advertisers — represented by more than
100 of the country's outstanding advertising agencies —
chose to tell their sales messages in the Twin Cities'
market in 1940 via KSTP.
KSTP
50,000 WATTS
NBC BASIC
CLEAR CHANNEL
RED NETWORK
Represented
Nationally by
Edward Petry
& Co.
460
MINN ESOTA
W T C N
MINNEAPOLIS-ST. PAUL— EST. 1928
NATIONAL BROADCASTING CO. (BLUE)
FREQUENCY: 1280 Kc. POWER: 5000
watts, d.; 1000 watts, n. OWNED BY: Minne-
sota Broadcasting Co. OPERATED BY: Minne-
apolis Tribune-Times Tribune & St. Paul Dis-
patch-Pioneer Press. BUSINESS ADDRESS:
Wesley Temple Building. PHONE: Main 6562.
TRANSMITTER LOCATION: Snelling Ave. and
County Rd. B. TIME ON THE AIR: 124 hours
weekly. NEWSPAPER AFFILIATION: Minne-
apolis Tribune-Times Tribune & St. Paul Dis-
patch-Pioneer Press. NEWS SERVICES: Inter-
national News Service, Associated Press (non-
commercial). TRANSCRIPTION SERVICE: Asso-
ciated Music Library, Lang-Worth.
Personnel
President W. F. Johns
Station Manager C. T. Hagman
Commercial Manager L. L. Whiting
Program Director Robert DeHaven
Technical Director John M. Sherman
Coverage
Daytime Evening
Population— Primary 1.326,171 1.047,309
Radio Homes— " .... 259,084 224,400
Population — Secondary . . 2,869,345
Radio Homes — " . . 332,863
Source: Station survey.
Representative
Free & Peters
K VOX
MOORHEAD— EST. 1937
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: KVOX Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: Corn-
stock Hotel. PHONE: 3-1523. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
14th St. and 12th Ave. TIME ON THE AIR:
6:30 A.M. to 12:00 Midnight (121% hours
weekly). NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem. Personnel
President R. K. Herbst
Station Manager M. M. Maxget
Commercial Manager .... Reinhart Steinley, Jr.
Program Director Frank Gillespie
WCA L
NORTHFIELD— EST. 1922
FREQUENCY: 770 Kc. POWER: 5000 waits.
OWNED BY: St. Olaf College. OPERATED
BY: Same. BUSINESS ADDRESS: St. Olaf
College. Northfield. PHONE: 770. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Shares time with
WLB.
Personnel
Director Dr. Martin Hegland
Station Manager M. C. Jensen
Production Manager Alvar Sandguist
Musical Director O. R. Overby
Chief Engineer Amos Dicke
(Non-Commercial Station)
K R*0 C
ROCHESTER— EST. 1935
NATIONAL BROADCASTING CO.
MINNESOTA RADIO NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Southern Minn. Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
100 First Ave. Bldg. PHONE: 3924-5 STU-
DIO ADDRESS: 100 First Ave. Bldg.
TRANSMITTER LOCATION: Crusade Township.
TIME ON THE AIR: 6:00 A.M. to 1:00 A.M.
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: World Broadcasting System, Associated
Music Library.
Personnel
President and General
Manager Gregory Gentling
Secretary Maxine Jacobs
Program Director La Veil Waltman
Production Manager-Chief Announcer,
Geral Wing
Publicity Director Cal Smith
Musical Director William Neville
Chief Engineer Fred C. Clark
Coverage
Daytime Evening
Population — Primary .... 306,984 306,984
Radio Homes— " .... 72,105 72,105
Population— Secondary . . 1,025,108 922,000
Radio Homes — " . . 149,301
Source: U. S. Census; station survey.
Representative
Joseph Hershey McGillvra
K FA M
ST. CLOUD— EST. 1938
NATIONAL BROADCASTING CO.
MINNESOTA RADIO NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: The Times Publishing Co. OPER-
ATED BY: The Times Publishing Co. BUSINESS
ADDRESS: 16-18 Sixth Ave., North. STUDIO
ADDRESS: Weber Bldg. TRANSMITTER LOCA-
TION: Highway No. 152. TIME ON THE AIR:
6:00 A.M. to 12:00 midnight. NEWSPAPER AF-
FILIATIONS: St. Cloud Times Journal. NEWS
SERVICE: Associated Press, United Press.
MAINTAINS ARTISTS' BUREAU.
461
MINN ESOTA
Personnel
General Manager Fred Schilplin
Coverage
Population — Primary 197,396
Radio Homes— " 37,180
Population — Secondary 1,238,312
Radio Homes — " 289,290
Source: Field intensity measurements.
K S T P
ST. PAUL-MINNEAPOLIS— EST. 1928
NBC (RED)
MINNESOTA RADIO NETWORK
FREQUENCY: 1500 Kc. POWER: 50,000 watts.
OWNED BY: KSTP, Inc. OPERATED BY: KSTP,
Inc. BUSINESS ADDRESS: St. Paul Hotel.
PHONE: Cedar 5511-St. Paul; Bridgeport 3222-
Minneapolis. STUDIO ADDRESS: St. Paul Ho-
tel, Raddisson Hotel. TRANSMITTER LOCA-
TION: Highway 61. TIME ON THE AIR: 6:00
A.M. to 1:00 A.M. (daily), 7:00 A.M. to 1:00 A.M.
(Sunday). (132 hours weekly.) NEWS SERVICE:
United Press, Radio News Assoc. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: World Broadcasting System, NBC The-
saurus.
Personnel
President-General Manager . Stanley E. Hubbard
Vice President-Assistant Manager. K. M. Hance
Sales Manager Ray C. Jenkins
Educational Director T. D. Rishworth
Program Director Corinne Jordon
Sales Promotion Manager Sam Levitan
Publicity Director Joseph O. Meyers
Chief Announcer Brooks Henderson
Artists' Bureau Head David Stone
Musical Director Leonard Leigh
Technical Supervisor Hector Skifter
Coverage
Population — Primary 1,619,118
Radio Homes — " 338,413
Population — Secondary 2,489.102
Radio Homes — " 457.800
Source: U. S. Department of Commerce; sta-
tion survey; U. S. Census; Joint Committee;
Editor and Publisher.
Representative
Edward Petry & Co., Inc.
(See Page 460)
WMIN
ST. PAUL & MINNEAPOLIS
EST. 1936
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WMIN Broadcasting Co. OPER-
ATED BY: WMIN Broadcasting Co. BUSINESS
ADDRESS: 1287 St. Anthony St., St. Paul.
PHONE: Nestor 6501, St. Paul; Atlantic 6293.
Minneapolis. STUDIO ADDRESS: 1287 St. An-
thony St, St. Paul; 200 Hodgson Bldg., Minne-
apolis. TRANSMITTER LOCATION: 1287 St.
Anthony St., St. Paul. TIME ON THE AIR: 6:00
A.M. to midnight. NEWS SERVICE: Internation-
al News Service.Associated Press. MAIN-
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICES: Lang- Worth, Standard Radio, Asso-
ciated Music Publishers.
Personnel
President and General
Manager Edward Hoffman
Program-Publicity Director Marlyn Powell
Production Manager-Chief Announcer,
Frank Devaney
Musical Director Lillian Jones
Chief Engineer Warren Fritze
Coverage
Daytime
Population — Primary 825,000
Population — Secondary 1,025,000
Source: Chamber of Commerce.
W HL B
VIRGINIA— EST. 1936
COLUMBIA BROADCASTING SYSTEM
ARROWHEAD NETWORK
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Head of the Lakes B/C Co. OPER-
ATED BY: Head of the Lakes B/C Co. BUSI-
NESS ADDRESS: Duluth, Minn. STUDIO AD-
DRESS: Sixth Ave., South. PHONE: 2000.
TRANSMITTER LOCATION: Sixth Ave., South.
TIME ON THE AIR: I6V2 hours daily. NEWS-
PAPER AFFILIATION: Superior Telegram.
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU.
Personnel
President W. C. Bridges
Station Manager Barney Irwin
Program Director-Chief Announcer,
Wayne C. Byers
Publicity-Educational Director. . .Norman Page
Sales Promotion Manager Bill Lofback
Artists' Bureau Head Billie Denison
Coverage
Population — Primary 82,043
Radio Homes — " 15,000
Population — Secondary 91,065
Radio Homes — " 15,956
Source: Station survey.
KWLM
WILMAR— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Lakeland Broadcasting Co. OP-
ERATED BY: Lakeland Broadcasting Co. BUSI-
NESS ADDRESS: Willmar. STUDIO ADDRESS:
Willmar War Memorial Auditorium. PHONE:
1310. TRANSMITTER LOCATION: Foot Lake.
TIME ON THE AIR: 6:00 A.M. to 10:00 P.M.
462
MINNESOTA-MISSISSIPPI
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System,
Transco.
Personnel
President H. W. Linder
Station Manager Edgar Parsons
Chief Announcer Jack Lynch
Chief Engineer Verne Baumgartner
Representative
Associated Radio Markets
KW#NO
WINONA— EST. 1938
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Winona Radio Service. OPER-
ATED BY: Winona Radio Service. BUSINESS
ADDRESS: 216 Center St. PHONE: 3314
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: 831 Sarnia St. TIME ON THE AIR:
6:30 A.M. to 11:00 P.M. NEWS SERVICE:
United Press: NEWSPAPER AFFILIATION:
Winona Republican-Herald. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President M. H. White
Treasurer H. R. Wieking
General Manager L. L. McCurnin
Sales Manager Bob Owen
Chief Announcer Ryan Halloran
Musical Director Margaret Johnson
Chief Engineer Maurice Reu'tter
Coverage
Population — Primary 167,700
Radio Homes — " 35,260
Population — Secondary 476,500
Radio Homes — " 93.670
Source: U. S. Census; mail response analysis.
Population 2,183,796 Number of Radio Homes 228,090
Number of Families 537,359 Auto Registrations 249,705
For 1940 Census data, please turn to page 262
WCBI
COLUMBUS— EST. 1940
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Birney Imes, Sr. OPERATED BY:
Birney Imes. Sr. BUSINESS ADDRESS: Com-
mercial Dispatch Bldg. STUDIO ADDRESS:
Gilmer Hotel. PHONE: 980, 1313. TRANS-
MITTER LOCATION: Tombigbee Bridge. TIME
ON THE AIR: 108 hours weekly. NEWS-
PAPER AFFILIATION: Commercial Dispatch.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President Birney Imes, Sr.
General Manager Bob McRaney
Station Manager Birney Imes, Jr.
Commercial Manager Walter G. Allen
Program Director W. E. Williams
Publicity Director Drew Shankle
Musical Director Annie Pearl Ferguson
Chief Engineer Robert Montgomery
Coverage
Population — Primary 535,000
Radio Homes — " 65,000
WJ> R
GREENVILLE— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: John R. Pepper. OPERATED BY:
John R. Pepper. BUSINESS ADDRESS: 107 S.
Poplar. PHONE: 1770. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: North on
Highway No. 1. TIME ON THE AIR: 7:00 A.M.
to 10:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated Music
Publishers.
Personnel
Owner John R. Pepper
Manager Paul Thompson
Program Director Bert Ferguson
Production Manager Barleu Ashley
Chief Engineers .... Millard Perry, Ray Dickson
Coverage
Daytime Evening
Population — Primary 345,812 172,906
Radio Homes— " .... 37.753 18,877
Population — Secondary . . 165,000 82,500
Radio Homes— " 13.410 6,705
Source: Field intensity measurements.
Representative
Frank Baldwin
w g'r m
GREENWOOD— EST. 1937
NBC-Blue— MISSISSIPPI NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: P. K. Ewing. OPERATED BY:
P. K. Ewing. BUSINESS ADDRESS: 222 How-
463
MISSISSIPPI
ard St. PHONE: 1717. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Leflore
County. TIME ON THE AIR: 7:00 A.M. to 10:00
P.M. NEWS SERVICE: International News
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Associated.
Personnel
President P. K. Ewing, Sr.
General Manager P. K. Ewing, Jr.
Program Director Ross Nelson
Production Manager Ray McGuire
Chief Engineer George Wilson
Coverage
Population — Primary 400,000
Radio Homes — " 68,000
Population — Secondary 500,000
Radio Homes — " 75,000
Source: State Census.
Representative
Sears & Ayer, Inc.
W G*C M
GULFPORT— EST. 1929
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WGCM, Inc. OPERATED BY:
WGCM, Inc. BUSINESS ADDRESS: Hotel Mark-
ham. PHONE: Gulfport 1111. STUDIO AD-
DRESS: Markham Hotel. TRANSMITTER LO-
CATION: 22nd St. and 15th Ave. TIME ON THE
AIR: 7:00 A.M. to 10:00 P.M. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Associated. MAINTAINS ARTISTS-
BUREAU.
Personnel
President P. K. Ewing
General Manager F. C. Ewing
Program Director Jack Reid
Production Manager H. C. Hill
Artists' Bureau Head V. M. Glass
Chief Announcer Harry Brown
Chief Engineer Kenneth Ervin
Coverage
Population — Primary 64,326
Radio Homes — " 14,212
Population — Secondary 169,306
Radio Homes — " 31,110
Source: Station survey.
Representative
Burn-Smith Co.
W F*0 R
HATTIESBURG— EST. 1924
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Forrest Broadcasting Company.
OPERATED BY: Same. BUSINESS ADDRESS:
302 Hemphill St. PHONE: 1866-67. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Columbia Road. TIME ON THE AIR: 7:00 A.M.
to 9:30 P.M. NEWS SERVICE: Transradio Press.
Personnel
President and General Manager.. C. J. Wright
Chief Engineer C. H. Dyess
Representative
Sears & Ayer, Inc.
W J DX
JACKSON— EST. 1929
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1300 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Lamar Life
Insurance Co. OPERATED BY: Lamar Life
Insurance Co. BUSINESS ADDRESS: Lamar
Life Bldg. STUDIO ADDRESS: Lamar Life Bldg.
& Heidelberg Hotel. TRANSMITTER LOCA-
TION: Highway No. 51. TIME ON THE AIR:
6:30 A.M. to 11:00 P.M. (daily); 8:00 A.M.
to 11:00 P.M. (Sunday). NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
Station Manager Wiley P. Harris
Commercial and Advertising
Manager Allen Lacy, Jr.
Program-Musical Director. .Maurice Thompson
Publicity Director Ralph Maddox
Chief Engineer P. G. Root
Coverage
Daytime Evening
Population— Primary 1,401,660 647,418
Radio Homes— " 160,175 75,715
Population— Secondary . . 1,244,218 765.242
Radio Homes— " 115,425 35,250
Source: Station survey.
Representative
George P Hollingbery Co.
WSLI
JACKSON— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Standard Life Insurance Co. OP-
ERATED BY: Standard Life Broadcasting Co.
BUSINESS ADDRESS: Robert E. Lee Hotel.
PHONE: 3-2788. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: High at Larson St.
TIME ON THE AIR: 6:45 A.M. to 11:00 P.M.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President G. W. Covington
Manager L. M. Sepaugh
Commercial Manager F. E. Wilkerson, Jr.
Sales and Merchandising Manager,
Maurice B. Wray
Chiei Announcer-Publicity Director,
Paul Wilson
Program-Musical Director George Philp
Production Manager Vassar Dubard
Chief Engineer Tommie Hubbard
464
MISSISSIPPI
Coverage
Daytime
Evening
Population — Primary 172,755
137,000
Radio Homes — " 28,500
26,000
Population — Secondary . . 65,000
30,000
Radio Homes— " 11,500
5,400
Source: Station survey.
Representative
Sears & Ayer, Inc.
WAML
LAUREL— EST. 1935
NATIONAL BROADCASTING CO.
MISSISSIPPI NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: New Laurel Radio Station, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
Central Ave. PHONE: 288. STUDIO AD-
DRESS: 3121/2 Central Ave. TRANSMITTER
LOCATION: Washington Road. TIME ON
THE AIR: 6:00 A.M. to 7:00 P.M. NEWS SERV-
ICE: United Press. TRANSCRIPTION SERV-
ICE: World Broadcasting System.
Personnel
President D. A. Matison
Station & Commercial
Manager H. M. Smith
Program Director Bill Tracy
Chief Engineer A. A. Touchstone
Coverage
Population — Primary 90,100
Radio Homes — " 12,400
Population — Secondary 112,000
Radio Homes — " 9,600
Source: Field intensity survey.
Personnel
President Robert L. Sanders
General Manager George Blumenstock
Program Director Julia D. Blumenstock
Production-Publicity Director Joe Butler
Commercial Manager Howard Shannon
Artists' Bureau Head-Chief Announcer,
Woody Ossof
Musical Director George Medaille
Chief Engineer Robert Louis Sanders
Coverage
Daytime Evening
Population — Primary .... 500,000 300,000
Radio Homes — " .... 60,000 40,000
Population — Secondary . . 300,000 100,000
Radio Homes — " . . 30,000 15.000
Source: Station estimate.
Representative
Cox & Tanz
WC 0 c
MERIDIAN— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Mississippi Broadcasting Co..
Inc. OPERATED BY: Mississippi Broadcasting
Co., Inc. BUSINESS ADDRESS: Strand Bldg.
PHONE: 1042. STUDIO ADDRESS: Strand
Bldg. TRANSMITTER LOCATION: Highway 45.
TIME ON THE AIR: 7:00 A.M. to 11:00 P.M.
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU.
Personnel
General Manager D. W. Gavin
WSKB
McCOMB— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: McComb Broadcasting Corp. OP-
ERATED BY: McComb Broadcasting Corp.
BUSINESS ADDRESS: McColgan Hotel. STU-
DIO ADDRESS: McColgan Hotel, McComb;
Whitworth College, Brookhaven; and South-
west Junior College Summit. TRANSMITTER LO-
CATION: Pike County, Miss. TIME ON THE
AIR: 6:00 A.M. to 9:00 P.M., daily except
Saturday; 6:00 A.M. to 12:00 Midnight Satur-
days; 6:00 A.M. to 10:00 P.M. Sundays. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System. MAIN-
TAINS ARTISTS' BUREAU.
WQBC
VICKSBURG
FREQUENCY: 1390 Kc. POWER: 1000 watts,
OWNED BY: Delta Broadcasting Co., Inc. OP-
ERATED BY: Delta Broadcasting Co., Inc.
BUSINESS ADDRESS: Hotel Vicksburg. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
East of Vicksburg. TIME ON THE AIR: Day-
time. NEWSPAPER AFFILIATION: The Vicks-
burg Evening Post. TRANSCRIPTION SERV-
ICE: World Broadcasting System.
Personnel
President L. P. Cashman
Station Director O. W. Jones
Chief Engineer C. E. Drake
465
Population 3-784,664 Number of Radio Homes 818,620
Number of Families 1,065,653 Auto Registrations 922,000
For 1940 Census data, please turn to page 263
K F VS
CAPE GIRARDEAU— EST. 1925
FREQUENCY: 850 Kc. POWER: 5000 watts.
OWNED BY: Oscar C. Hirsch. OPERATED
BY: Same. BUSINESS ADDRESS: KFVS Radio
Home, 324 Broadway. PHONE: 2104-5. STU-
DIO ADDRESS: KFVS Radio Home, 324 Broad-
way. TRANSMITTER LOCATION: ZVz miles
N.W. of Girardeau. TIME ON THE AIR: 6:30
A.M. to 10:00 P.M.; Sundays, 8:00 A.M. to
9:00 P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Standard Radio,
Lang worth. Personnel
President-General Manager. . .Oscar C. Hirsch
Sales Manager Ralph L. Hirsch
Musical Director Virginia Bahn
K F*U 0
CLAYTON— EST. 1924
FREQUENCY: 850 Kc. POWER: 1000 watts.
OWNED BY: Evangelical Lutheran Synod of
Missouri, Ohio and Other States. OPERATED
BY: Board of Control of Concordia Seminary.
BUSINESS ADDRESS: 801 DeMun Ave., St.
Louis, Mo. PHONE: Cabany 2499. STUDIO
ADDRESS: 801 DeMun. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: Unlimited
license. NEWS SERVICE: United Press.
Personnel
Station Manager Herman H. Hohenstein
Production Manager-Chief Announcer,
Elmer Knoernschild
Musical Director Hilmar Rosenberg
Chief Engineer Carl S. Meyer
K F#R U
COLUMBIA— EST. 1925
NATIONAL BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Star-Times Pub. Co. OPERATED
BY: Same. BUSINESS ADDRESS: 9th and Elm
Sts. PHONE: 4141-2. STUDIO ADDRESS: 9th
and Elm Sts. TRANSMITTER LOCATION: Cam-
pus of Stephens College. TIME ON THE AIR:
7:15 A.M. to 11:00 P.M. (llO1^ hours weekly).
NEWSPAPER AFFILIATION: Star-Times Pub.
Co. (St. Louis). NEWS SERVICE: United Press,
Associated Press, International News Service.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President Elzey Roberts
Vice-President John C. Roberts, Jr.
Station Manager C. L. Thomas
Program Director Guy Lowe
Commercial Manager J. W. Roth
Production Manager Harold Douglas
Sales Promotion Manager Foster H. Brown
Artists Bureau Head Wm. Haley, Jr.
Musical Director Carl Stepp
Chief Engineer Robert Haigh
Coverage
Population — Primary 200,907
Radio Homes — " 42,080
Population — Secondary 137,135
Radio Homes — " 25,230
Source: Mail analysis survey; 1930 U. S.
Census.
Representative
Weed & Co.
K W*0 S
JEFFERSON CITY— EST. 1936
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Tribune Printing Co. OPERATED
BY: Tribune Printing Co. BUSINESS ADDRESS:
210 Monroe. PHONES: 5000, 4000, 3030. STU-
DIO ADDRESS: 400 East Capitol Ave. TRANS-
MITTER LOCATION: St. Mary's Blvd. TIME
ON THE AIR: 123 hours weekly. NEWSPAPER
AFFILIATION: Capitol News and Post Tribune.
NEWS SERVICES: Associated Press and
United Press. TRANSCRIPTION SERVICES:
World Broadcasting System.
Personnel
President R. C. Goshorn
Station Manager R. L. Rose
Program Director John J. Corrigan
Chief Engineer J. C. Haynes, Jr.
Coverage
Population — Primary 161,987
Radio Homes — " 30,450
Population — Secondary 302,123
Radio Homes — " 62,730
Source: Joint Committee; U. S. Census.
Representative
Sears & Ayer, Inc.
W M#B H
JOPLIN— EST. 1933
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Joplin Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Keystone Hotel at 4th & Main Sts. PHONE:
330-1-2. STUDIO ADDRESS: Keystone Hotel at
4th & Main Sts. TRANSMITTER LOCATION:
466
MISSOU R
13th & Roosevelt. TIME ON THE AIR: 6:00
A.M. to 11:30 P.M. NEWSPAPER AFFILIA-
TION: Joplin Globe & News-Herald. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: World Broadcasting System. NAB
Library, Davis & Schwegler.
Personnel
President-Station Manager D. J. Poynor
Chief Announcer J. Chas. Mclntire
Sales Manager W. H. Clark
News Editor Paul Stubblefield
Production Manager Stella Lukens
Chief Engineer Baxter Burriss
Coverage
Daytime Evening
Population — Primary 285,000 225.000
Radio Homes — " 88,000 65,000
Population — Secondary . . 593,000 450,000
Radio Homes— " 118.490 96,000
Source: U. S. Census; Joint Committee.
Representative
Sears & Ayer
K CM 0
KANSAS CITY— EST. 1925
FREQUENCY: 1480 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: KCMO Broad-
casting Co. OPERATED BY: KCMO Broadcast-
ing Co. BUSINESS ADDRESS: Commerce Trust
Bldg. PHONE: Victor 0900. STUDIO ADDRESS:
Commerce Trust Bldg. TRANSMITTER LOCA-
TION: 10th and Hardesty. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Associated, Lang-Worth.
Personnel
President T. L. Evans
General & Sales Manager lack Stewart
Business Manager C. E. Breazeal
Program Director James Coy
News Editor James Munroe
Chief Engineer L. C. Sigmon
Coverage
Population — Primary 2,615,712
Radio Homes — " 602,568
Source: Station survey.
K IT E
KANSAS CITY— EST. 1934
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1590 Kc. POWER: 1000 watts.
OWNED BY: First National Television, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
Irving-Pitt Bldg., 816 Locust St. PHONE: Har-
rison 5818. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: 86th and Summit Sts.
TIME ON THE AIR: 5:00 A.M. to 12:00 Mid-
night; Sunday, 8:00 A.M. to 12:00 Midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: C. P. MacGregor, Titan.
Personnel
Vice President and General
Manager D. E. "Plug" Kendrick
Station Manager L. L. Jaquier
Commercial Manager. .... .Robert S. Peyton
K M*B C
KANSAS CITY— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 980 Kc. POWER: 5000 watts.
OWNED BY: Midland Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Pickwick Hotel, 10th & McGee St. PHONE:
Harrison 2650. STUDIO ADDRESS: Pickwick
Hotel, 11th floor. TRANSMITTER LOCATION:
50th & Belinder Rd., Johnson County, Kans.
TIME ON THE AIR: 5:00 A.M. to 12:03 A.M.;
Sunday. 7:00 A.M. to 12:03 A.M. NEWS SER-
VICE: Transradio press. MAINTAINS AN ART-
ISTS' BUREAU. TRANSCRIPTION SERVICES:
World Program Library, Lang-Worth, Station
maintains own recording laboratory.
Personnel
President Arthur B. Church
Vice-President and Managing Director,
Karl Koerper
Promotion Manager Frank Barhydt
Artists Bureau Head J. W. McConnell
Director of Research &
Merchandising Mark N. Smith
Program Director Felix Adams
Director of Sales Sam H. Bennett
Director Natl. Program Sales . . . Geo. E. Halley
Studio Director Kenneth Krahl
News Editor Erie H. Smith
Farm Service Director Phil Evans
Educational Director Edwin Browne
Studio Director Kenneth Krahl
Chief Announcer Bert Lane
Musical Director P. Hans Flath
Technical Supervisor Ray Moler
Representative
Free & Peters, Inc.
W DA F
KANSAS CITY— EST. 1922
NATIONAL BROADCASTING CO. (RED)
FREQUENCY: 610 Kc. POWER: 5000 watts.
OWNED BY: The Kansas City Star Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
1729 Grand Ave. PHONE: Harrison 1200.
STUDIO ADDRESS: 1729 Grand Ave. TRANS-
MITTER LOCATION: Johnson County, Kansas.
TIME ON THE AIR: 125 hours weekly. NEWS-
PAPER AFFILIATION: The Kansas City Star.
NEWS SERVICES: Associated Press. TRAN-
SCRIPTION SERVICE: Standard Radio, Lang-
Worth. „ ,
Personnel
Station Manager H. Dean Fitzer
Assistant Manager V. S. Batton
467
MISSOURI
Sales R. Gardner Reames
Program Manager Harry J. Kaufmann
Chief Engineer Joseph A. Flaherty
Coverage
Daytime Evening
Population— Primary 5,683,275 5,683,275
Radio Homes— " 979,113 979,113
Source: Field intensity measurements.
Representative
Edward Petry & Co.
WHB
KANSAS CITY— EST. 1922
MUTUAL
KANSAS STATE NETWORK
FREQUENCY: 880 Kc. POWER: 1000 watts.
OWNED BY: WHB Broadcasting Co. OPER-
ATED BY: WHB Broadcasting Co. BUSINESS
ADDRESS: Scarritt Bldg. PHONE: Harrison
1161. STUDIO ADDRESS: Scarritt Bldg. (Station
maintains remote studios throughout Kansas
City.) TRANSMITTER LOCATION: North Kan-
sas City. TIME ON THE AIR: 6:00 A.M. to
local sunset. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: Associated, NAB Library.
Personnel
President Donald D wight Davis
Station Manager John T. Schilling
Vice-President and Treasurer John F. Cash
Regional Sales Manager Bryan Murphy
Representative
William G. Rambeau Co.
K WO C
POPLAR BLUFF— EST. 1938
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: A. L. McCarthy, C. A. Tedrick
and J. H. Wolpers. OPERATED BY: Same.
BUSINESS ADDRESS: 1801 N. Main St. PHONE:
1310. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
7:00 A.M. to 10:00 P.M.; Sundays, 8:00 A.M.
to 5:00 P.M. NEWSPAPER AFFILIATION: Pop-
lar Bluff American Republic. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICE;
World Broadcasting System.
Personnel
General Manager P. H. Cunningham
Production Manager William R. Tedrick
Chief Announcer A. S. Parish
Musical Director Lola Sechresl
Chief Engineer Don Lidenton
Coverage
Daytime Evening
Population— Primary 114,742 76,498
Radio Homes— " .... 12,210 5,572
Population — Secondary . . 336,644
Radio Homes — " . . 41,450
Source: Field intensity measurements and
mail analysis; U. S. Census.
K F E Q
ST. JOSEPH— EST. 1924
FREQUENCY: 680 Kc. POWER: 2500 watts,
d.; 500 watts, n. OWNED BY: KFEQ, Inc. OP-
ERATED BY: KFEQ, Inc. BUSINESS ADDRESS:
Schneider Bldg. PHONE: 4-0813. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Southeast of St. Joseph. TIME ON THE AIR:
6:00 A.M. to Pacific Coast sunset. NEWSPAPER
AFFILIATIONS: St. Joseph News-Press and
Gazette. NEWS SERVICE: United Press.
Person ti el
President-Treasurer Barton Pitts
Nat'l Advertising Manager .. Glen G. Griswold
Program Director Harry Packard
Promotion Manager J. Ted Branson
Chief Engineer J. Wesley Koch
Coverage
Population — Primary 1,694,680
Radio Homes — " 292,270
Population — Secondary 3,013,880
Radio Homes — " 619,220
Source: Mail response analysis.
Representative
Headley-Reed Co.
K MOX
ST. LOUIS— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1120 Kc. POWER: 50,000
Watts. OWNED BY: Columbia Broadcasting
System. OPERATED BY: Same. BUSINESS
ADDRESS: Mart Bldg. PHONE: Central 8240.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Lemay Ferry and Baumgartner Rds.
TIME ON THE AIR: 5:30 A.M. to 1:00 A.M.,
daily; 7:29 A.M. to 1:00 A.M., Sundays. NEWS
SERVICE: United Press, Transradio Press, As-
sociated Press.
Personnel
General Manager Merle S. Jones
Sales Manager Kenneth W. Church
Program Director Chester Renier
Sales Promotion Director. . . .J. Soulard Johnson
Public Affairs Dept. & Press
Relations Director Jurien Hoekstra
Director of Public Relations Arthur J. Casey
Production Manager Rollie Williams
Chief Announcer France Laux
Musical Director Ben Feld
Chief Engineer L. McComas Young
Coverage
Daytime Evening
Population— Primary 2,572,100 2,033,100
Radio Homes— " .... 581,200 475,650
Population— Secondary . . 5,899,900 2,586,600
Radio Homes— " . . 1,232,950 510.680
Source: Market Research Division of CBS;
U. S. Census.
Representative
Radio Sales
468
M I SSOU R
K S D
ST. LOUIS— EST. 1922
NBC (RED)
FREQUENCY: 550 Kc. POWER: 5000 watts
d.; 1000 watts, n. OWNED BY: Pulitzer Pub
Co. OPERATED BY: Same. BUSINESS AD
DRESS: 12th & Olive St. PHONE: Main 1111
STUDIO ADDRESS: Post-Dispatch Bldg. TRANS
MITTER LOCATION: Same. TIME ON THE
AIR: 8:00 A.M. to midnight. NEWSPAPER AF-
FILIATION: St. Louis Post-Dispatch. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICES: NBC Thesaurus, Lang-Worth.
Personnel
General Manager George M. Burbach
Commercial and Sales
Manager Edward W. Hamlin
Chief Engineer Robert L. Coe
Representative
Free & Peters, Inc.
KWK
ST. LOUIS— EST. 1927
NBC (BLUE)— MBS— MISSOURI-ILLINOIS
BROADCASTING SYSTEM
FREQUENCY: 1380 Kc. POWER: 5000 watts.
OWNED BY: Thomas Patrick, Inc. OPERATED
BY: Same. BUSINESS ADDRESS: Hotel Chase.
PHONE: Rosedale 3210. STUDIO ADDRESS:
Hotel Chase. TRANSMITTER LOCATION:
Baden. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight, daily; 7:00 A.M. to 12:00 Midnight,
Sundays. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President R. T. Convey
Sales Manager V. E. Carmichael
Studio Supervisor Ray Dady
National Sales Manager R. M. Sampson
Chief Announcer Martin Bowin
Program Director John Tinnea
Production Manager Dan Seyforth
Musical Director Al Sarli
Continuity Chief Claire Harrison
Chief Engineer Tames Burke
Coverage
Population — Primary 1,494,444
Radio Homes — " 431,108
Population — Secondary 954,812
Radio Homes — " 173,500
Source: Field intensity measurements.
Representative
Paul H. Raymer Company
K X*0 K
ST. LOUIS— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 630 Kc. POWER: 5000 watts.
OWNED BY: Star-Times Publishing Co. OP-
ERATED BY: Star-Times Publishing Co. BUSI-
NESS ADDRESS: Star-Times Bldg., 12th &
Delmar. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Madison County, 111. TIME
ON THE AIR: 5:30 A.M. to 12:00 Midnight.
NEWSPAPER AFFILIATION: St. Louis Star-
Times. NEWS SERVICE: United Press, Interna-
tional News Service. TRANSCRIPTION SER-
VICE: Associated, Standard Radio, Lang- Worth.
Personnel
General Manager John C. Roberts, Jr.
Sales Manager Clarence G. Cosby
Program Director Blaine Cornwell
News Editor Bruce Barrington
Publicity Director Dave Frederick
Continuity Editor Charles Barnhart
Musical Director Stanley W. Dougherty
Chief Engineer Art Rekart
Coverage
Daytime Evening
Population — Primary .... 3,416,300 1,607,154
Radio Homes— " 822,388 410,428
Source: Field intensity measurements; Dept.
of Commerce; 1930 U. S. Census.
Representative
Weed & Co.
W E W
ST. LOUIS— EST. 1921
FREQUENCY: 770 Kc. POWER: 1000 watts.
OWNED BY: St. Louis University. OPERATED
BY: Same. BUSINESS ADDRESS: 221 N. Grand
Blvd. PHONE: Franklin 5665. STUDIO AD-
DRESS: 3S42 Lindell Blvd. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 5:00 A.M.
to local sunset. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Lang-Worth, Standard Radio.
Personnel
Faculty Director W. A. Burk, S.J.
General Manager Nicholas Pagliara
Program Manager Arthur T. Jones
Musical Director Ralph Stein
Chief Engineer George Rueppel
Representative
Joseph Hershey McGillvTa
WIL
ST. LOUIS— EST. 1922
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Missouri Broadcasting Corp. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Grand and Lindell Blvds. PHONE: Jefferson
8403-4-5. STUDIO ADDRESS: Grand and Lindell
Blvds. TRANSMITTER LOCATION: 2601 Lindell
Blvd. TIME ON THE AIR: 7:00 A.M. to 2:00
A.M., daily except Saturday and Sunday; 7:00
A.M. to 3:30 A.M., Saturdays; 8:30 A.M. to
469
M ISSOU R
12:00 Midnight, Sundays. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Standard Radio, C. P. MacGregor,
Lang- Worth.
Personnel
President and General
Manager Lester A. Benson
Vice-President Clarence W. Benson
Commercial Manager David Pasternak
Program Director Neil Norman
Sales Promotion Manager William Durney
Publicity Director Bart Slattery
Musical Director Allister Wylie
Chief Engineer Chal H. Stoup
Coverage
Daytime Evening
Population— Primary 1,385,840 1,347,527
Radio Homes— " 362,820 354,950
Source: Mail response analysis.
Representative
Reynolds-Fitzgerald, Inc.
K D R 0
SEDALIA— EST. 1939
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Albert S. and Robert A. Drohlich
d/b as Drohlich Bros. OPERATED BY: Same.
BUSINESS ADDRESS: 2100 West Broadway.
STUDIO ADDRESS: 2100 West Broadway.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 11:00 P.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Standard Radio. MAINTAINS ART-
ISTS' BUREAU.
Personnel
Station Manager Robert A. Drohlich
Promotion Manager Albert S. Drohlich
Commercial Manager Charles Lamm
Program-Musical Director William Davis
Chief Announcer Marvin Mueller
Chief Engineer Thomas L. Yount
Coverage
Daytime Evening
Population— Primary 207,706 207,706
Radio Homes— " .... 42,300 42,300
Population — Secondary . . 127,372 127.372
Radio Homes — " . . 24,950 24,950
Source: Mail response analysis; Joint Com-
mittee. Representative
Howard H. Wilson Co.
K G B X
SPRINGFIELD— EST. 1924
NATIONAL BROADCASTING CO.
(RED AND BLUE)
FREQUENCY: 1260 Kc. POWER: 5000 watts.
OWNED BY: Springfield Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
508 St. Louis. PHONE: 1360-1-2-3. STUDIO
ADDRESS: 508 St. Louis. TRANSMITTER LO-
CATION: Bolivar Road. TIME ON THE AIR:
6:30 A.M. to Midnight. NEWSPAPER AF-
FILIATION: Springfield Newspapers, Inc.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President T. W. Duvall
General Manager Ralph D. Foster
Business Manager C. Arthur Johnson
Promotion Manager Carl S. Ward
Program Director George Earle
Chief Engineer Fritz Bauer
National Sales Manager Lester Eennon
Local Sales Manager Gordon Wardell
Chief Engineer Fritz Bauer
Coverage
Population — Primary 499,673
Radio Homes — " 73,900
Population — Secondary 641,673
Radio Homes — " 87,700
Source: Mail response analysis; Joint Com-
mittee; U. S. Census.
Representative
John E. Pearson
(See Page 342)
KWT 0
SPRINGFIELD— EST. 1933
FREQUENCY: 560 Kc. POWER: 5000 watts
(5:00 A.M. to local sunset); 1000 watts (5:00 to
6:00 A.M.). OWNED BY: Ozarks Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 508 St. Louis. PHONE: 1360-1-2-3. STU-
DIO ADDRESS: 508 St. Louis. TRANSMITTER
LOCATION: Bolivar Road. TIME ON THE AIR:
5:00 A.M. to local sunset. NEWSPAPER AF-
FILIATION: Springfield Newspapers, Inc.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President and Station
Manager Ralph D. Foster
Chief Announcer Russ Davis
National Sales Manager Lester Kennon
Local Sales Manager Gordon Wardell
Promotion Manager Carl S. Ward
Program Director Terry Moss
Chief Engineer Fritz Bauer
Coverage
Population — Primary 1,231,110
Radio Homes— " 284,900
Source: U. S. Census; Joint Committee.
Representative
John E. Pearson
470
Population 559,456 Number of Radio Homes 128,480
Number of Families 159,398 Auto Registrations 190,000
For 1940 Census data, please turn to page 264
K G H L
BILLINGS— EST. 1928
NBC (RED AND BLUE)
FREQUENCY: 790 Kc. POWER: 5000 watts.
OWNED BY: Northwestern Auto Supply Co.
OPERATED BY: Northwestern Auto Supply Co.
BUSINESS ADDRESS: 5th and North Broadway.
PHONE: 2222. STUDIO ADDRESS: 5th and
North Broadway. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M. (daily); 9:00 A.M. to 11:00 P.M.
(Sunday). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
NBC Thesaurus.
Personnel
President C. O. Campbell
Station Manager Ed Yocum
Chief Engineer Jeff Kiichli
Coverage
Population — Primary 444.000
Radio Homes — " 94,400
Population — Secondary 181,200
Radio Homes — " 45,000
Source: Mail response analysis.
Representative
The Katz Agency
K R°B M
BOZEMAN— EST. 1939
NATIONAL BROADCASTING CO.
Z-BAR NET
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: KRBM Broadcasters. OPERATED
BY: KRBM Broadcasters. BUSINESS ADDRESS:
Baxter Hotel. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: East of Bozeman.
TIME ON THE AIR: 8:00 A.M. to 10:30 P.M.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: Davis & Schwegler,
Lang-Worth.
Personnel
President R. B. MacNab, Jr.
Station Manager Pat M. Goodover
Sales Manager Rodney Mc Ardle
Representative
Furgason & Walker, Inc.
KGIR
BUTTE— EST. 1929
NATIONAL BROADCASTING CO.
PACIFIC NORTHWEST COVERAGE GROUP
Z-BAR NET
FREQUENCY: 1370 Kc. POWER: 5000 watts.
OWNED BY: KGIR, Inc. OPERATED BY: KGIR.
Inc. BUSINESS ADDRESS: Butte. PHONE:
22-3-44. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: Sunday, 9:00 A.M. to midnight; Week
Days, 7:00 A.M. to 1:00 A.M. TRANSCRIP-
TION SERVICE: Standard Radio, Titan, Lang-
Worth, NAB.
Personnel
Manager Ed. B. Craney
Sales Manager M. E. Dunn
Musical Director B. R. Sprague
Chief Engineer Fred Heister
Program Director Jack Boor
Representative
Furgason & Walker, Inc.
K F*B B
GREAT FALLS— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1310 Kc. POWER: 5000 watts.
OWNED BY: Buttrey Broadcast, Inc. OPER-
ATED BY: Buttrey Broadcast, Inc. BUSINESS
ADDRESS: First National Bank Bldg. PHONE:
4377. STUDIO ADDRESS: First National Bank
KGIR BUTTE
MONTANA'S ONLY 5000 WATT
FULL TIME STATION
•
Also (As Bonus Stations)
KPFA-KRBM
Helena Bozeman & Livingston
•
Connected by permanent lines —
Available on Z Net or
on NBC Red & Blue
BOX 1956 BUTTE, MONTANA
471
MONTANA
Bldg. TRANSMITTER LOCATION: 4Vfe miles
west of Great Falls. TIME ON THE AIR: 6:55
A.M. to 11:15 P.M. (daily), 9:00 A.M. to 11:15
P.M. (Sunday). NEWSPAPER AFFILIATION:
Great Falls Tribune. NEWS SERVICES: United
Press. TRANSCRIPTION SERVICE: Standard
Library, C. P. MacGregor, Davis & Schwegler.
Personnel
President F. A. Buttrey
General Manager Joseph P. Wilkins
Sales Promotion Manager .... William Wallace
Program Director John Alexander
News Editor LeRoy Mattingly
Publicity-Special Events Director,
Deanne Flett
Office Manager Josie Weir
Sports Director Bill Tredway
Continuity Chief Dorothy Roberts
Musical Director Roscoe Kernan
Chief Engineer Wilbur Myhre
Coverage
Population — Primary 144,700
Radio Homes— " 31,560
Population — Secondary 121,000
Radio Homes— " 23,350
Source: Mail response analysis; CBS Listener
Study; U. S. Census.
Representatives
Weed & Company
Walter Biddick Co. (Los Angeles & Seattle)
K P*F A
HELENA— EST. 1937
NATIONAL BROADCASTING CO.— Z BAR NET
FREQUENCY: 1240 Kc. POWER: 250 watts
OWNED BY: Peoples Forum of the Air. OP
ERATED BY: Peoples Forum of the Air. BUS!
NESS ADDRESS: 1306 East 11th. PHONE: 857
STUDIO ADDRESS: 1306 East 11th. TRANS
MITTER LOCATION: 1306 East 11th St. TIME
ON THE AIR: 8:00 A.M. to midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Langworth, Davis & Schwegler.
Personnel
President Barclay Craighead
Station Manager K. O. MacPherson
Representative
Furgason & Walker, Inc.
K G EZ
KALISPELL— EST. 1927
FREQUENCY: 1340 Kc. POWER: 250 watts
(C.P. 1460 Kc; 1000 watts). OWNED BY:
Donald C. Treloar. OPERATED BY: Same.
BUSINESS ADDRESS: 203— 1st Ave. E. PHONE:
32-332. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: 2V4 miles south on Highway
No. 93. TIME ON THE AIR: 7:00 A.M. to 9:30
P.M. NEWS SERVICE: United Press.
Personnel
General Manager Donald C. Treloar
KRJF*
MILES CITY— EST. 1941
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Star Printing Co. OPERATED BY:
Same. BUSINESS ADDRESS: Miles City. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. NEWSPAPER AFFILIATION:
Miles City Star.
Personnel
President Sarah M. Scanlon
Vice-President C. J. Zimmerman
Secretary-Treasurer W. F. Flinn
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
K G*V 0
MISSOULA— EST. 1931
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1290 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Mosby's, Inc.
OPERATED BY: Mosby's, Inc. BUSINESS AD-
DRESS: 132 W. Front St. PHONE: 2155.
STUDIO ADDRESS: 132 W. Front St. TRANS-
MITTER LOCATION: 4 miles west on Highway
10. TIME ON THE AIR: 7:00 A.M. to 11:49
P.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Lang-Worth, Davis &
Schwegler. Personnel
President and Station Manager .... A. J. Mosby
Secretary-Treasurer Edna Mae Mosby
Commercial Manager Jack Burnett
Comptroller Palmer Stetjen
Advertising Manager Nick Moriana
Artists Bureau Head Richard Bartlett
News Editor Frank Mclntyre
Chief Announcer Paul Aamette
Program and Publicity
Director James Alden Barber
Musical Director Margaret Castle
Merchandising Manager Marion Dixon
Women's Editor Dagmor Ann Weston
Traffic Manager Ernestine Flannery
Chief Engineer George Allison
Coverage
Population — Primary 135,200
Radio Homes — " 34,430
Population — Secondary 435,400
Radio Homes— " 110,200
Source: Station survey.
Representative
Burn-Smith Co.
K OCX
WOLF POINT— EST. 1926
FREQUENCY: 1480 Kc. POWER: 1000 watts.
OWNED BY: E. E. Krebsbach. OPERATED BY:
E. E. Krebsbach. BUSINESS ADDRESS: Wolf
Point. STUDIO ADDRESS: Westland Super Ser-
472
MONTANA- NEBRASKA
vice Station. PHONE: 102. TRANSMITTER
LOCATION: 2 miles east of Wolf Point. TIME
ON THE AIR: 8:00 A.M. to 10:00 P.M. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Lang^Worth, World Broadcasting
System, Davis & Schwegler.
Personnel
President E. E. Krebsbach
Station and Commercial
Manager Milton J. Severson
Chief Announcer Eugene Bunker
Musical Director Skeets Shaw
Chief Engineer Harold Klimpel
Coverage
Population — Primary 51.375
Radio Homes— " 9,184
Population — Secondary 222,605
Radio Homes— " 26,533
Source: Field intensity measurements.
Population 1,315,834
Number of Families 360,255
For 1940 Census data,
Number of Radio Homes 291,850
Auto Registrations 418,500
please turn to page 265
K 0 R N
FREMONT— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Nebraska Broadcasting Corp. OP-
ERATED BY: Nebraska Broadcasting Corp.
BUSINESS ADDRESS: 6th and Broad Sts. STU-
DIO ADDRESS: 6th and Broad Sts. TRANSMIT-
TER LOCATION: East 16th St. TIME ON THE
AIR: 6:00 A.M. to 10:00 P.M. TRANSCRIPTION
SERVICE: Standard Radio. NEWS SERVICE:
Associated Press.
Personnel
President Arthur Baldwin
Legal Counsel Clark Standiford
Acting Station Manager John Palmquist
Sales Manager Warren Binkley
Program-Musical Director Fred Christenson
Chief Announcer Paul Boyer
Artists' Bureau Head Bob Irwin
Chief Engineer E. A. Blackburn
Coverage
Population — Primary 134,000
Population — Secondary 375,000
Source: Station estimate.
K M*M J
GRAND ISLAND— EST. 1925
FREQUENCY: 750 Kc. POWER: 1000 watts.
OWNED BY: KMMJ. Inc. OPERATED BY:
KMMI, Inc. BUSINESS ADDRESS: 51 ZVz North
Locust St. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Phillips, Nebr. TIME ON
THE AIR: 6:00 A.M. to local sunset. NEWS-
PAPER AFFILIATION: Clay County Sun.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President Don Searle
General Manager Ted Matthews
Commercial Manager , , . . William Martin
Program Director-Chief Announcer,
Orie Kerwood
Chief Engineer Raymond E. Snoddy
Coverage
Population— Primary 782,738
Radio Homes— " 109.510
Representative
Howard H. Wilson Co.
KGFW
KEARNEY, NEBRASKA
•
87,530 Radio Families in central,
southern and western Nebraska, the
center of the white spot of the
nation, listen regularly to . . .
KGFW
Their Local Station
Lloyd C. Thomas, Gen. Mgr.
473
NEBRASKA
K H A S
HASTINGS— EST. 1939
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Nebraska Broadcasting Co. OP-
ERATED BY: Nebraska Broadcasting Co.
BUSINESS ADDRESS: Hastings. PHONE: 1745.
STUDIO ADDRESS: Hastings. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 92 V2
hours weekly. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President Henry Smith
Station Manager Orville Rennie
Sales Manager Earl Mclntire
Program Director Al Ray Brown
Chief Announcer Russell VanDyke
Chief Engineer Walter Ely
K G*F W
KEARNEY— EST. 1928
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Central Nebraska Broadcasting
Corp. OPERATED BY: Central Nebraska
Broadcasting Corp. BUSINESS ADDRESS:
Federal Annex. PHONE: 23541. STUDIO AD-
DRESS: Federal Annex Bldg. TRANSMITTER
LOCATION: South Central Ave. TIME ON
THE AIR: 6:00 A.M. to 10:00 P.M. NEWS SER-
VICE: International News Service. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
General Manager Lloyd C. Thomas
Commercial Manager E. Anson Thomas
Program Director Paul Roscoe
Sales Promotion Manager Kemper Wilkins
Production Manager Lester Bashara
Publicity Director Marjorie Mattson
Chief Engineer Leland Gustafson
Coverage
Population — Primary 454,497
Radio Homes— " 87,140
Source: Mail response analysis.
Representative
Joseph Hershey McGillvra
(See Page 473)
K FA B
LINCOLN— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1110 Kc. POWER: 10,000
Watts. OWNED BY: KFAB Broadcasting Co.
OPERATED BY: KFAB Broadcasting Co. BUSI-
NESS ADDRESS: Omaha National Bank Bldg.,
Omaha, Nebr. PHONE: 2-3214. STUDIO AD-
DRESS: Hotel Lincoln. TRANSMITTER LOCA-
TION: 17th St. and Holdredge. TIME ON THE
AIR: 4:45 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATIONS: State Journal, Lincoln
Star. NEWS SERVICES: International News
Service. TRANSCRIPTION SERVICE: World
Broadcasting System, Standard Radio.
Personnel
President Frank D. Throop
General Manager Don Searle
National Sales Manager Frank Pellegrin
Sales Promotion Manager. . . .R. Bruce Wallace
Chief Engineer Mark Bullock
Coverage
Population — Primary 1,534,513
Radio Homes— " 311,230
Population — Secondary 1,810,960
Radio Homes — " 368,590
Source: U. S. Census; Joint Committee.
Representative
Edward Petry & Co., Inc.
K F#0 R
LINCOLN— EST. 1924
MUTUAL BROADCASTING SYSTEM
CENTRAL STATES BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: Cornbelt Broad-
casting Corp. OPERATED BY: Cornbelt Broad-
casting Corp. BUSINESS ADDRESS: Omaha
National Bank Bldg., Omaha, Nebr. STUDIO
ADDRESS: Hotel Lincoln. TRANSMITTER LO-
CATION: 4607 South 48th. TIME ON THE AIR:
6:30 A.M. to midnight. NEWSPAPER AFFILIA-
TIONS: State Journal, Lincoln Star. NEWS SER-
VICES: International News Service. TRAN-
SCRIPTION SERVICE: World Broadcasting
System, C. P. MacGregor, Standard Radio.
Personnel
President Frank D. Throop
General Manager Don Searle
National Sales Manager Frank Pellegrin
Sales Promotion Manager. . . .R. Bruce Wallace
Chief Engineer Mark Bullock
Coverage
Population — Primary 270,990
Radio Homes — " 58,770
Population — Secondary 155,652
Radio Homes — " 44,530
Source: U. S. Census.
Representative
Edward Petry & Co., Inc.
wj'ag
NORFOLK— EST. 1922
FREQUENCY: 780 Kc. POWER: 1000 watts.
OWNED BY: Norfolk Daily News. OPERATED
BY: Norfolk Daily News. BUSINESS AD-
DRESS: 116 N. Fourth St. PHONE: 432. STUDIO
ADDRESS: Hotel Norfolk. TRANSMITTER LO-
CATION: W. Koenigstein Ave. TIME ON THE
AIR: 6:30 A.M. to local sunset; Sunday, 10:00
474
NEBRASKA
A.M. to local sunset. NEWSPAPER AFFILIA-
TION: Norfolk Daily News. NEWS SERVICE
USED: Associated Press. TRANSCRIPTION
SERVICE: Langworth.
Personnel
President Gene Huse
Station Manager Art Thomas
Program Director Russell Jensen
Chief Engineer Frank Weidenbach
Coverage
Population — Primary 291,595
Radio Homes— " 51.890
Population — Secondary 1.358,649
Radio Homes — " 283.750
Source: U. S. Census.
Representative
Furgason & Walker, Inc.
KGNF
NORTH PLATTE— EST. 1930
FREQUENCY: 1460 Kc. POWER: 1000 watts.
OWNED BY: Great Plains Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
1521 W. 12th. PHONE: 132. STUDIO AD-
DRESS: 1521 W. 12th. TRANSMITTER LOCA-
TION: 1521 W. 12th. TIME ON THE AIR:
7:00 A.M. to local sunset. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: C.
P. MacGregor, Land- Worth.
Personnel
President and Station
Manager W. I. LeBarron
Secretary-Treasurer V. J. LeBarron
Chief Engineer J. B. Eaves
Coverage
Population — Primary 468.800
Radio Homes — " 94.680
Source: Station survey and estimate.
K 0 I L
OMAHA— EST. 1925
COLUMBIA BROADCASTING SYSTEM
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1290 Kc. POWER: 5000 watts.
OWNED BY: Central States Broadcasting Co.
OPERATED BY: Central States Broadcasting
Co. BUSINESS ADDRESS: Omaha National
Bank Bldg. PHONE: Jackson 7626. STUDIO
ADDRESS: Omaha Nat. Bank Bldg. TRANS-
MITTER LOCATION: Council Bluffs, Iowa.
TIME ON THE AIR: 6:00 A.M. to Midnight,
daily except Saturday and Sunday; 6:00 A.M.
to 12:30 P.M., Saturdays; 8:00 A.M. to Mid-
night, Sundays. NEWSPAPER AFFILIATION:
Lincoln Star, Nebraska State Journal. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem, C. P. MacGregor, Standard Radio.
Personnel
President Frank Throop
General Manager Don Searle
National Sales Manager Frank Pellegrin
Program Director Cliff Johnson
Production Manager Harold Hughes
Sales Promotion Manager. . .R. Bruce Wallace
Chief Engineer Mark Bullock
Coverage
Population — Primary 529.237
Radio Homes — " 122,400
Population — Secondary 422,726
Radio Homes — " 90,080
Source: U. S. Census; Joint Committee.
Representative
Edward Petry & Co.
KONB
OMAHA— EST. 1941
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: MSB Broadcasting Co. OPER-
ATED BY: MSB Broadcasting Co. BUSINESS
ADDRESS: 2170 Dodge St. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Unlimited license.
Personnel
President Arthur Baldwin
Vice-President C. J. Malmsten
Vice-President John K. Morrison
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
KOWH
OMAHA— EST. 1922
NATIONAL BROADCASTING CO.
FREQUENCY: 660 Kc. POWER: 500 Watts.
OWNED BY: World Publishing Co. OP-
ERATED BY: Omaha World Herald. BUSI-
NESS ADDRESS: 8th Floor, World-Herald Bldg.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Northwest of Omaha. TIME ON THE
AIR: Daytime. NEWS SERVICE: United Press,
Omaha World-Herald. TRANSCRIPTION SER-
VICE: Standard Radio, Davis & Schwegler.
Personnel
Manager Vernon H. "Bing" Smith
Assistant Manager Frank E. Shoppen
Commercial Manager Clem Young
Representative
George P. Hollingbery Co.
WOW
OMAHA— EST. 1923
NBC (Basic Red)
NEBRASKA WIRELESS NETWORK
FREQUENCY: 590 Kc. POWER: 5000 watts.
OWNED BY: Woodmen of the World Life In-
surance Society. OPERATED BY: Woodmen
of the World Life Insurance Society. BUSI-
NESS ADDRESS: Insurance Bldg. PHONE:
475
N EB RASKA-N EVADA
Webster 3400. STUDIO ADDRESS: Insurance
Bldg. TRANSMITTER LOCATION: 56th and
Kansas Ave. TIME ON THE AIR: 5:45 A.M.
to 1:00 A.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus,
Lang-Worth.
Personnel
President De Emmet Bradshaw
Station Manager John J. Gillin, Jr.
Personnel Director William Ruess
Program Manager & Chief
Announcer Harry Burke
Sales Promotion Manager . . . Howard Peterson
Production Manager Lyle DeMoss
Publicity Director Bill Wiseman
Director of News & Special
Events Foster May
Musical Director Fred Ebener
Chief Engineer Wm. J. Kotera
Coverage*
Population — Primary and
Secondary 3,465,000
Radio Homes — Primary and
Secondary 700,330
* Based on mail return from counties in six
states.
Representative
John Blair & Company
KGKY
SCOTTSBLUFF— EST. 1930
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Hilliard Co., Inc. OPERATED BY:
Hilliard Co., Inc. BUSINESS ADDRESS: 1517 Vz
Broadway. PHONE: 856. STUDIO ADDRESS:
1517V2 Broadway. TRANSMITTER LOCATION:
South Broadway. TIME ON THE AIR: 6:30
A.M. to 9:00 P.M. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICES: NBC
Thesaurus.
Personnel
President and Station Manager . . . L. L. Hilliard
Vice-President-Commercial
Manager R. M. Stewart
Program Director Bill Walter
Chief Engineer Harlan Morrison.
Coverage
Daytime Evening
Population— Primary 53,358 53,358
Radio Homes— " 10,208 10,208
Population— Secondary . . 95,867 95,867
Radio Homes— " . . 18,365 18,365
Source: U. S. Census; Department of Com-
merce.
VADA*
Population 110,014 Number of Radio Homes 31,620
Number of Families 33,294 Auto Registrations 44,300
For 1940 Census data, please turn to page 266
KENO
LAS VEGAS— EST. 1940
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Nevada Broadcasting Co. OP-
ERATED BY: Nevada Broadcasting Co. BUSI-
NESS ADDRESS: "The Meadows," P. O. Box
1696. STUDIO ADDRESS: "The Meadows."
PHONE: 14. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 8:00 A.M. to 12:00 Mid-
night. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President Maxwell Kelch
Station Manager George Penn Foster
Commercial Manager John C. Strock
K 6 H
NBC— CALIFORNIA RADIO SYSTEM
RENO— EST. 1930
FREQUENCY: 630 Kc. POWER: 1000 Watts.
OWNED BY: The Bee, Inc. OPERATED BY:
McClatchy Broadcasting Co. BUSINESS AD-
DRESS: 143 Stevenson St. PHONE: 5106-7.
STUDIO ABDRESS: 440 N. Virginia. TRANS-
MITTER LOCATION: Sparks, Nev. TIME ON
THE AIR: 7:00 A.M. to midnight; Sunday, 8:00
A.M. to midnight. NEWSPAPER AFFILIATION:
McClatchy Newspapers. NEWS SERVICES::
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System, NAB Library.
Personnel
Vice-President G. C. Hamilton
Business Manager Howard Lane
Station Manager Wallie D. Warren
Chief Announcer Merrill Inch
Chief Engineer Hewitt Kees
Representative
Paul H. Raymer Company
476
NEW HAMPSHBIR1
Population 491,524 Number of Radio Homes 121,630
Number of Families 133,010 Auto Registrations 129,973
For 1940 Census data, please turn to page 267
W K N E
KEENE— EST. 1927
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1290 Kc. POWER: 5000 watts.
OWNED BY: Twin State Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Keene. STUDIO ADDRESS: Dunbar St. TRANS-
MITTER LOCATION: Stanhope St. TIME ON
THE AIR: 6:30 A.M. to 12:00 Midnight. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Associated.
Personnel
President Harry C. Wilder
Station and Commercial
Manager Herman Steinbruch
Program Director Robert A. Freeman
Publicity Director Kaye Winters
Chief Engineer Willis F. Moore
Coverage
Population — Primary 348,900
Radio Homes — " 85,100
Population — Secondary 265,000
Radio Homes — " 65,600
Source: Field strength survey.
Representative
Paul H. Raymer Co.
W L*N H
LACONIA— EST. 1922
MUTUAL— COLONIAL AND YANKEE
NETWORKS
FREQUENCY: 1340 Kc. POWER: 250 waits.
OWNED BY: Northern Broadcasting Co. OP-
ERATED BY: Northern Broadcasting Co. BUSI-
NESS ADDRESS: 653 Main St. PHONE: 501.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Sanbornton, N. H. TIME ON THE
AIR: 7:00 A.M' to 12:00 Midnight; Sunday, 8:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
President Vernon Mason
General Manager Earle Clement
Sales Manager Alfred Tyler
Program-Musical Director. . .Sherwin Greenlaw
Chief Engineer Wilfred Ledoux
Coverage
Population — Primary 107,347
Radio Homes — " 27,836
Population — Secondary 162,463
Radio Homes— " 41,652
Source: Field intensity survey; U, S. Census.
Representative
Joseph Hershey McGillvra
W F E A
MANCHESTER— EST. 1932
NBC (OPTIONAL BLUE AND RED)— YANKEE
AND COLONIAL NETWORK
FREQUENCY: 1370 Kc. POWER: 5000 watts.
OWNED BY: N. H. Broadcasting Co. OP-
ERATED BY: N. H. Broadcasting Co. BUSI-
NESS ADDRESS: Carpenter Hotel. PHONE:
7970-7520. STUDIO ADDRESS: Carpenter Hotel.
TRANSMITTER LOCATION: Merrimack. TIME
ON THE AIR: (daily) 7:30 A.M. to Midnight;
(Sunday) 8:00 A.M. to Midnight. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President Mrs. Henry P. Rines
Manager C. G. H. Evans
Commercial Manager Leslie F. Smith
Program Director David Shurtleff
Sales Promotion Manager Frederick Cole
Production Manager-Publicity Director,
Steve Burke
Musical Director Alfred Engel
Chief Engineer Irving Mower
Coverage
Daytime Evening
Population — Primary 201,800 178,900
Radio Homes— " 47,550 41,500
Source: Mail response analysis.
Representative
Weed & Company
W M U R
MANCHESTER— EST. 1941
FREQUENCY: 610 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: The Radio
Voice of New Hampshire, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: Manchester. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: Unlimited
license. NEWSPAPER AFFILIATION: Laconic
Citizen.
Personnel
President Francis P. Murphy
Vice-President James J. Powers
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
477
NEW H AM PSH I RE- N EW JERSEY
• • •
WHEB
PORTSMOUTH— EST. 1932
GRANITE STATE NETWORK
(WHEB— WFEA— WLNH— WNBX)
FREQUENCY: 750 Kc. POWER: 1000 watts.
OWNED BY: Granite State Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Lafayette Rd. PHONE: 2670-1. STUDIO AD-
DRESS: Lafayette Rd. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 7:00 A.M. to
one hour after local sunset (72 Vz to 9514 hours
weekly). NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-General Manager H. J. Wilson
Commercial Manager H. C. Wilson
Chief Announcer Win Bettinson
Chief Engineer Donald R. Stevens
Coverage
Population — Primary 123,563
Population — Secondary 2.502,404
Source: Field intensity survey; 1930 U. S.
Census.
NEW JER
Population 4,160,165 Number of Radio Homes 1,021,940
Number of Families 1,098,284 Auto Registrations 1,081,066
For 1940 Census data, please turn to page 267
WCAP
ASBURY PARK— EST. 1927
FREQUENCY: 1310 Kc. POWER: 500 watts.
OWNED BY: Radio Industries Broadcasting
Co. OPERATED BY: Radio Industries Broad-
casting Co. BUSINESS ADDRESS: 4 Conven-
tion Hall. PHONE: 1911-2955. STUDIO AD-
DRESS: 8, 10, 12 Convention Hall. TRANS-
MITTER LOCATION: Whitesville, N. J. TIME
ON THE AIR: Shares time with WCAM and
WTNJ. NEWS SERVICE: local news. MAIN
TAINS ARTISTS' BUREAU.
Personnel
President George S. Ferguson
Station Manager V. N. Scholes
Technical Advisor Thomas F. Burley
Musical Director George Howard
Chief Engineer August McAllister
Coverage
Daytime Evening
Population — Primary .... 491,486 491,486
Radio Homes — " 98,750 98,750
Population— Secondary . . 4,100,976 4,100,976
Radio Homes— " 1,385,700 1,385.700
Source: Station survey.
Representative
Forjoe & Co.
W B A B *
ATLANTIC CITY— EST. 1939
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Press Union Publishing Co. OP-
ERATED BY: Press Union Publishing Co. BUSI-
NESS ADDRESS: Ohio and Atlantic Aves.
PHONE: 5-1111. STUDIO ADDRESS: Convention
Hall, Georgia Ave. and Boardwalk. TRANS-
MITTER LOCATION: Absecon Blvd. and Beach
Thoroughfare. TIME ON THE AIR: 7:00 A.M.
to 12:00 Midnight. NEWSPAPER AFFILIATION:
Atlantic City Press, Atlantic City Union. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, World Broadcasting
System. MAINTAINS ARTISTS' BUREAU.
Personnel
President Albert J. Feyl
Station Manager Norman Reed
Chief Announcer Ray Morgan
Chief Engineer Earle Godfrey
Coverage
Population — Primary 185,000
Radio Homes — " 47,250
Source: Station survey.
Representative
Headley-Reed Co.
W F P G
ATLANTIC CITY— EST. 1940
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Neptune Broadcasting Corp. OP-
ERATED BY: Neptune Broadcasting Corp.
BUSINESS ADDRESS: Steel Pier. PHONE:
52188. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same' TIME ON THE AIR:
7:00 A.M. to 1:00 A.M. NEW SERVICE: Inter-
national News Service. TRANSCRIPTION SER-
VICE: Associated. MAINTAINS ARTISTS'
BUREAU.
Personnel
President-Station Manager A. Harry Zoog
Commercial Manager E. E. Kohn
Program Director Ralf Brent
Artists' Bureau Head Joseph Stern
Publicity Director Ethel Rattay
478
NEW JERSEY
Chief Announcer Bob Lewis
Traffic Manager John Montgomery
Assistant Sales Manager Harry Howell
Continuity Director Joel Chesney
Musical Director Harold Stephens
Chief Engineer Blair K. Thron
Coverage
Daytime Evening
Population— Primary 175,000 130,000
Radio Homes— " 45.000 35,000
Population— Secondary . . 200.000
Source: Mail response survey.
WSNJ
BRIDGETON— EST. 1937
QUAKER NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Eastern States Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: Bridgeton. PHONE: Bridgeton 1600.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Same. NEW YORK OFFICE AD-
DRESS: 1634 RCA Bldg.. New York, N. Y.
Phone: Circle 5-7270. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Langworth. C. P. MacGregor. MAINTAINS
ARTISTS' BUREAU.
Personnel
President-Manager Howard S. Frazier
Commercial Manager Jack Plumley
Publicity Director Paul Alger
Chief Engineer Russel Ely
Coverage
Daytime Evening
Population— Primary 106.380 106,380
Radio Homes — " 26,595 26.595
Population — Secondary . . 343,043
Source: Field intensity measurements; Joint
Committee.
WCAM
CAMDEN— EST. 1926
FREQUENCY: 1310 Kc. POWER: 500 watts.
OWNED BY: City of Camden. OPERATED BY:
Same. BUSINESS ADDRESS: City Hall.
PHONE: 9000-907-4523. STUDIO ADDRESS:
City Hall. TRANSMITTER LOCATION: Civic
Center. TIME ON THE AIR: 10:30 to 11:30
A.M., Mondays, Wednesdays and Fridays;
2:00 to 5:00 P.M., Mondays through Fridays;
8:00 P.M. to 12:00 Midnight, Mondays; 9:00
P.M. to 12:00 Midnight, Fridays; 10:15 A.M.
to 12:30 P.M. and 3:00 P.M. to 5:00 P.M..
Sundays. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
Station Manager Frederick Caperoon
Program Director and Chief
Announcer Edwin Tucker
Musical Director E. Nelson Layman
Chief Engineer Marvin Seimes
Coverage
Population — Primary 2,696,919
Radio Homes — " 544,900
Population — Secondary 391,143
Radio Homes — " 82.400
Source: Station survey.
w a'a t
JERSEY CITY— EST. 1926
FREQUENCY: 970 Kc. POWER: 1000 watts.
OWNED BY: Bremer Broadcasting Corp. OP-
ERATED BY: Bremer Broadcasting Corp. BUSI-
NESS ADDRESS: 50 Journal Square. PHONE:
Journal Square 4-3500; For Newark, N. J.,
Market 3-0383; For New York City, Rector
2-5878. STUDIO ADDRESS: 50 Journal Square.
TRANSMITTER LOCATION: Belleville Turnpike.
Kearney. N. J. TIME ON THE AIR: 24 hours
daily. NEWS SERVICE: United Press, Inter-
national News Service. TRANSCRIPTION SER-
VICE: NBC Thesaurus, Standard Radio. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President and General
Manager Paul H. LaStayo
Sales Manager A. B. Schillin
Program-Publicity Director Walter P. Kelly
Production Manager Gabrielle C. Haas
Artists' Bureau Head Jay Stanle
Chief Announcer Wat Watkins
Musical Director Fabe Nicholson
Technical Supervisor Frank V. Bremer
Chief Engineer Anthony Castellani
Coverage
Population — Primary 12,000.000
Radio Homes — " 3,800,000
Population — Secondary 2,000,000
Radio Homes — " 587,000
Source: Station survey.
Representative
Burn-Smith Co.
(See Page 494)
W H*0 M
JERSEY CITY— EST. 1930
FREQUENCY: 1480 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: N. J. Broadcast-
ing Corp. OPERATED BY: N. J. Broadcasting
Corp. BUSINESS ADDRESS: 29 W. 57th St.,
New York City. PHONE: PLaza 3-4204. STU-
DIO ADDRESS: 2870 Hudson Blvd., Jersey
City, N. J.; 29 W. 57th St., New York City.
PHONES: Jersey City, Journal Square 2-9595;
New York, Plaza 3-4204. TRANSMITTER LO-
CATION: Jersey City, N. J. TIME ON THE AIR:
6:30 A.M. to 12:00 Midnight. NEWS SERVICE:
International News Service. TRANSCRIPTION
479
NEW JERSEY
SERVICE: Lang-Worth. MAINTAINS ARTISTS-
BUREAU.
Personnel
President Paul F. Harron
Station and Commercial
Manager Joseph Lang
Program & Continuity
Director West W. Willcox
Sales Promotion Manager J. M. Compter
Production Manager Thurston S. Holmes
Publicitv Director Fred Coll
Musical Director Joseph DeLuca
Chief Engineer Allison Burnham
Coverage
Daytime Evening
Population— Primary 10,000,000 12,000,000
Radio Homes— " 3,700,000 6,000,000
Source: Station survey.
WHBI
NEWARK— EST. 1922
FREQUENCY: 1280 Kc. POWER: 2500 Watts,
d.; 1000 Watts, n. OWNED BY: May Radio
Broadcasting Corp. OPERATED BY: May Ra-
dio Broadcasting Corp. BUSINESS ADDRESS:
100 Shipman St. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Newark. TIME
ON THE AIR: Part time.
Personnel
President-General Manager. James L. Shearer
W P*A T*
PATERSON— EST. 1941
FREQUENCY: 930 Kc. POWER: 1000 watts.
OPERATED BY: North Jersey Broadcasting Co.
OWNED BY: North Jersey Broadcasting Co.
BUSINESS ADDRESS: National Union Bank of
America Bldg. STUDIO ADDRESS: Paterson.
TRANSMITTER LOCATION: Clifton, N. J. TIME
ON THE AIR: Daytime license.
Personnel
President James B. Cosman
Vice-President Frank B. Falknor
Secretary-Treasurer Ela M. Cosman
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W B*R B
RED BANK— EST. 1932
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Monmouth Broadcasting Co.
OPERATED BY: Monmouth Broadcasting Co.
BUSINESS ADDRESS: 63 Broad St. PHONE:
980. STUDIO ADDRESS: 63 Broad St.
TRANSMITTER LOCATION: 63 Broad St. TIME
ON THE AIR: Divides time with WFAS and
WGBB. NEWS SERVICE: Local and country
news gathered.
Personnel
President Thomas F. Burley, Jr.
Station Manager V. N. Scholes
Chief Announcer Frank Hamilton
Consulting Engineer Paul S. Woodland
Chief Engineer R. T. Marshall
Coverage
Daytime Evening
Population — Primary 359,417 359,417
Radio Homes — " .... 89,300 89.300
Source: U. S. Department of Commerce.
Representative
Forjoe & Company
W T N J
TRENTON— EST. 1923
FREQUENCY: 1310 Kc. POWER: 500 watts;.
OWNED BY: WO AX, Inc. OPERATED BY:
WO AX, Inc. BUSINESS ADDRESS: 416 Belle-
vue Ave. PHONE: Trenton 8149. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Lincoln Highway. TIME ON THE AIR: 7:00 1
A.M. to 10:30 A.M. and 5:00 P.M. to 8:00 P.M.;
Saturday, 7:00 A.M. to 10:30 A.M. and 4:00 1
P.M. to 8:00 P.M. TRANSCRIPTION SERVICE::
NAB Library, C. P. MacGregor, Standard Radio,,
Lang-Worth.
Personnel
Vice-President-General Manager F. J. Wolff:
Representative
Joseph Hershey McGillvra
W A WZ
ZAREPHATH— EST. 1931
FREQUENCY: 1380 Kc. POWER: 1000 watts.
OWNED BY: Pillar of Fire Church. OPERATED
BY: Same. BUSINESS ADDRESS: Zarephath.
PHONE: Bound Brook 223. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Alma
White College. TIME ON THE AIR: 6:00 A.M.
to 9:00 A.M. and 6:00 P.M. to 7:30 P.M., Mon-
day, Wednesday, Thursday and Friday; 6:30
A.M. to 9:00 A.M. and 6:00 P.M. to 7:30 P.M.,
Tuesday and Saturday; 6:00 A.M. to 9:00 A.M.,
11:00 A.M. to 12:30 P.M., 3:00 P.M. to 4:30 P.M.
and 7:00 P.M. to 8:30 P.M., Sunday. TRAN-
SCRIPTION SERVICE: Makes own transcrip-
tions.
Personnel
President Bishop Alma White
Vice-President-Secretary-
Co-Manager Arthur K. White
Vice-President-Co-Manager Ray B. White
Program-Musical Director Orland Wolfram
Chief Engineer N. L. Wilson
(Non-Commercial Station)
480
W MEXICO
Population 531,818 Number of Radio Homes 78,910
Number of Families 128,389 Auto Registrations 120,491
For 1940 Census data, please turn to page 268
KGGM
ALBUQUERQUE— EST. 1929
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1260 Kc. POWER: 1000 watts.
OWNED BY: New Mexico Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Kimo Theater Bldg. PHONE: 929-930. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Albuquerque. TIME ON THE AIR: 6:00 A.M.
to 12:00 Midnight; Sunday, 8:00 A.M. to 12:00
Midnight (124 hours weekly). TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President A. R. Hebenstreit
General Manager Dale Robertson
Program Director Robert Van Driel
Publicity Director Elmer Fondren
Merchandising Manager C. E. Redman
Chief Announcer-Musical Director,
Joe Salsburg
Chief Engineer Leonard Dodds
Coverage
Daytime Evening
Population— Primary 270.263 296.114
Radio Homes — " 29,920
Population — Secondary.. 159,367 113,616
Radio Homes — " 59.910
Source: Mail response analysis.
Representative
John Blair & Co.
K 6 B
ALBUQUERQUE— EST. 1920
NBC (RED AND BLUE SUP.)
FREQUENCY: 1030 Kc. POWER: 50,000
watts. OWNED BY: Albuquerque Broadcast-
ing Co. OPERATED BY: Albuquerque Broad-
casting Co. BUSINESS ADDRESS: 424 W.
Gold Ave. PHONE: 4411. STUDIO ADDRESS:
424 W. Gold Ave. TRANSMITTER LOCATION:
Alameda. TIME ON THE AIR: 7:00 A.M. to
11:00 P.M. (110 hours weekly). NEWS SER-
VICE: International News Service, United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
President T. M. Pepperday
Manager Frank Quinn
Program Director Dorothy McCain
Chief Announcer J. C. MacGregor
Women's Editor .' Mary Hickox
Musical Director Bud Nelson
Chief Engineer Geo. S. Johnson
Coverage
Population — Primary 191,261
Radio Homes — " 28.770
Population — Secondary 354,234
Radio Homes — " 59.900
Source: Field intensity measurements and
mail response analysis; U. S. Census; Joint
Committee.
REPRESENTATIVE
The Katz Agency
K L*A H
CARLSBAD— EST. 1936
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Jack Hawkins and Barney Hubbs.
OPERATED BY: Jack Hawkins and Barney
Hubbs. BUSINESS ADDRESS: Crawford Ho-
tel. PHONE: 244 STUDIO ADDRESS: Craw-
ford Hotel. TRANSMITTER LOCATION: Carls-
bad. TIME ON THE AIR: 6:30 A.M. to 9:00
P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
Station Manager Jack Hawkins
Commercial Manager Lucille Nelson
Chief Announcer Louis Pitchf ord
Chief Engineer Harry Boehnemann
Coverage
Daytime Evening
Population— Primary 80.500 62.300
Radio Homes— " .... 16.120 12,475
Population — Secondary . . 31,600 18.900
Radio Homes— " . . 6.320 3.782
K ICA
CLOVIS— EST. 1931
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Western Broadcasters, Inc. OP-
ERATED BY: Western Broadcasters, Inc.
BUSINESS ADDRESS: Fourth and Main.
PHONE: 3. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Clovis. TIME ON THE
AIR: 6:00 A.M. to 9:00 P.M. TRANSCRIPTION
SERVICE: Associated.
Personnel
President and Station
Manager Chas. C. Alsup
Representative
Forjoe & Company
481
NEW MEXICO-NEW YORK
KAWM
GALLUP— EST. 1937
FREQUENCY: 1490 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: A. W. Mills.
OPERATED BY: A. W. Mills. BUSINESS AD-
DRESS: 1100 E. Aztec. PHONE: 19. STUDIO
ADDRESS: 1100 E. Aztec. TRANSMITTER LO-
CATION: 1100 E. Aztec. TIME ON THE AIR:
Unlimited license.
Personnel
Station Manager A. W. Mills
Representative
Cox & Tanz
K W E W
HOBBS— EST. 1937
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: W. E. Whitmore. OPERATED
BY: W. E. Whitmore. BUSINESS ADDRESS:
Hobbs. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 7:00 A.M. to 10:00 P.M. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
General Manager W. E. Whitmore
Station Manager Orland A. Foster
K G F L
ROSWELL— EST. 1927
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: KGFL, Inc. OPERATED BY:
KGFL, Inc. BUSINESS ADDRESS: 502 W. 2nd
St. PHONE: 288. STUDIO ADDRESS: 502 W.
2nd St. TRANSMITTER LOCATION: 511 W.
16th St. TIME ON THE AIR: 7:00 A.M. to 10:00
P.M. NEWS SERVICE: Transradio Press, As-
sociated Press. TRANSCRIPTION SERVICES:
C. P. MacGregor, Standard Radio, Davis &
Schwegler.
Personnel
Station Manager W. E. Whitmore
Commercial Manager John MacBoyle
Production Manager Cecil Seavey
Chief Engineer James Simpson
KVS F
SANTA FE— EST. 1934
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: New Mexico Broadcasting Co.
OPERATED BY: New Mexico Broadcasting Co.
BUSINESS ADDRESS: 759 Cerillos Road.
PHONE: 2020. STUDIO ADDRESS: 759 Cer-
rillos Road. TRANSMITTER LOCATION: 759
Cerrillos Road. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President A. R. Hebenstriet
Station Manager Ivan R. Head
Commercial Manager J. C. McGrane
Program-Musical Director Paul McCallister
Chief Announcer Rowland Barber
Chief Engineer A. F. Schultz
Representative
John Blair & Co.
Population 13,479,142 Number of Radio Homes 3,405,680
Number of Families 3,663,373 Auto Registrations 2,713,428
For 1940 Census data, please turn to page 268
W A B Y
ALBANY— EST. 1934
MUTUAL
NEW YORK BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Adirondack Broadcasting Co.,
Inc. OPERATED BY: Adirondack Broadcasting
Co., Inc. BUSINESS ADDRESS: Radio Center.
PHONE: 4-4194. STUDIO ADDRESS: Radio
Center. TRANSMITTER LOCATION: Colonie,
N. Y. TIME ON THE AIR: 7:00 A.M. to 1:00
A.M. NEWSPAPER AFFILIATION: Knicker-
bocker News. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
General Manager Harold E. Smith
Assistant Manager Deuel Richardson
Sales Manager Harry Goldman
Program Director Johnny Lee
Musical Director Carl H. Corey
Chief Engineer James A. Corey
Coverage
Population — Primary 542,500
Radio Homes — " 136,300
Population — Secondary 112,400
Radio Homes — " 35,000
Source: Mail response analysis.
Representative
J. P. McKinney & Son
482
NEW YORK
W 0 K 0
ALBANY— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1460 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: WOKO. Inc.
OPERATED BY: WOKO, Inc. BUSINESS AD-
DRESS: Radio Center. PHONE: 4-4193. STU-
DIO ADDRESS: Radio Center. TRANSMITTER
LOCATION: Central Ave. TIME ON THE AIR:
6:00 A.M. to 2:00 A.M. (140 hours weekly).
NEWSPAPER AFFILIATION: Knickerbocker
News. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Standard Radio,
Lang-Worth and NAB Library.
Personnel
General Manager Harold E. Smith
Assistant Manager Deuel Richardson
Sales Manager Harry L. Goldman
Musical Director Carl Miller
Chief Engineer O. A. Sardi
Coverage
Population— Primary 621.000
Radio Homes— " 156,200
Population — Secondary 368,300
Radio Homes— " 93.200
Source: Mail response analysis.
Representative
J. P. McKinney & Son
WMBO
AUBURN— EST. 1926
NEW YORK BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: WMBO. Inc. OPERATED BY:
WMBO. Inc. BUSINESS ADDRESS: 141 Gene-
see St. PHONE: 433 Studio— 431 Transmitter.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: York and Division Sts. TIME ON
THE AIR: 8:00 A.M. to 10:00 P.M. NEWSPAPER
AFFILIATION: Auburn Citizen - Advertiser.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President William O. Dapping
Station Manager Frederick L. Keesee
Commercial Manager F. L. Keesee
Publicity Director Dorothy Bolin
Chief Engineer Herbert House
Coverage
Population — Primary 677.848
Radio Homes — " 167.890
Source: Station survey.
WBTA
BATAVIA— EST. 1941
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Batavia Broadcasting Corp. OP-
THE AlkG^-l^-Sckenectadif, MARKET
wdk the** PROVED PROFIT MAKERS
WOKO
1460 Kc. 1000 W.D. 500 W.N
CBS Basic
WABY
1400 Kc.
250 Watt
FULL TIME
MUTUAL PROGRAMS
HAROLD E. SMITH, Pres. and Gen. Mgr. RADIO CENTRE
REPRESENTED BY J. P. McKINNEY & SON
NEW YORK and CHICAGO
483
ALBANY, N. Y.
NEW YORK
ERATED BY: Batavia Broadcasting Corp.
BUSINESS ADDRESS: 90 Main St. PHONE:
716. STUDIO ADDRESS: 90 Main St. TRANS-
MITTER LOCATION: Cheek Road. TIME ON
THE AIR: 16 hours daily; Sundays, 14 hours.
NEWS SERVICE: United Press.
Personnel
President-Station Manager, Edmund R. Gamble
Sales Manager Robert E. Newstead
Program Director James E. Corbett
Director of Women's Programs,
Helen Gnowney Neville
Chief Announcer William Winn
Chief Engineer Carleton Greene
WNBF
BINGHAMTON— EST. 1927
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Howitt-Wood Radio Co. OP-
ERATED BY: Cecil D. Mastin, Mgr. BUSINESS
ADDRESS: Arlington Hotel. PHONE: Bing-
hamton 2-3461. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Cleveland &
Stokes. TIME ON THE AIR: (Daily) 6:30 A.M.
to 1:00 A.M.; (Sunday) 9:00 A.M. to 1:00 A.M.
(127 hours weekly). NEWS SERVICE: United
Press. Personnel
President John C. Clark
General Manager Cecil D. Mastin
Sales Manager Harry Trenner
Advertising Manager Virginia Howe
Program Director Elizabeth Mastin
Service Director E. Ray McCloskey
Chief Announcer Durwood Finch
Musical Director Elizabeth Lamb
Chief Engineer Louveer Stantz
Coverage
Daytime Evening
Population — Primary 483,200 328,200
Radio Homes— " .... 111,460 73,470
Population— Secondary . . 434.600 589,600
Radio Homes— " . . 94,780 132,770
Source: Mail response analysis.
Representative
John Blair & Company
WARD
BROOKLYN— EST. 1926
FREQUENCY: 1430 Kc. POWER: 500 watts.
OWNED BY: United States Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
427 Fulton St. PHONE: Triangle 5-3300. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 583 Messerole St., Brooklyn. TIME ON
THE AIR: Shares time (actual, 29 V2 hours).
MAINTAINS ARTISTS' BUREAU.
Personnel
President-General Manager, Aaron Kronenberg
Commercial Manager-Publicity Director,
Helen Bernard
Program Director William Margolis
Musical Director Jeanette Fleischman
Chief Engineer Abraham Haas
Representative
Crown Advertising Inc.
WBBC
BROOKLYN— EST. 1926
FREQUENCY: 1430 Kc. POWER: 500 watts.
OWNED BY: Brooklyn Broadcasting Corp. OP-
ERATED BY: Brooklyn Broadcasting Corp.
BUSINESS ADDRESS: WBBC Bldg., 552-554
Atlantic Ave. PHONE: TRiangle 5-6690. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Avenue X & East 70th. TIME ON THE
AIR: Shares time with WARD. WLTH and
WVFW.
Personnel
General Manager and Chief
Engineer Peter Testan
Commercial Manager Arnold J. Jaffe
WBBR
BROOKLYN— EST. 1934
FREQUENCY: 1330 Kc. POWER: 1000 watts.
OWNED BY: Watchtower Bible & Tract Soci-
ety. Inc. OPERATED BY: Same. BUSINESS
ADDRESS: 124 Columbia Heights. PHONE:
MAin 4-9735. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Rossville, Staten
Island. TIME ON THE AIR: Shares time.
Personnel
President J. F. Rutherford
Manager Andrew K. Wagner
Musical Director Karl Klein
Chief Engineer Ralph Leffler
(Non-Commercial Station)
W C N W
BROOKLYN— EST. 1926
FREQUENCY: 1600 Kc. POWER: 500 watts.
OWNED BY: Arthur Faske. OPERATED BY:
Same. BUSINESS ADDRESS: 846 Flatbush Ave.
PHONE: INgersoll 2-1500. STUDIO ADDRESS:
846 Flatbush Ave. TRANSMITTER LOCATION:
180 Morgan Ave. TIME ON THE AIR: Shares
day and evening with WWRL.
Personnel
Owner-Chief Engineer Arthur Faske
Commercial Manager Elias I. Godofsky
Program Director Roger Wayne
Local Sales Manager Frank R. Clarke
Musical Director Roger Wayne
Chief Operator M. Goldberg
Coverage
Population — Primary 6.772,100
Radio Homes — " 1,692,140
Representative
Associated Radio Sales
484
NEW YORK
W V F W
BROOKLYN
FREQUENCY: 1430 Kc. POWER: 500 watts.
OWNED BY: Paramount Broadcasting Corp.
OPERATED BY: Paramount Broadcasting
Corp. BUSINESS ADDRESS: One Nevins St.
PHONE: TRi. 5-0313. STUDIO ADDRESS: One
Nevins St. TRANSMITTER LOCATION: 609 E.
57th St.. Brooklyn. TIME ON THE AIR: Shares
time with WARD. WBBC and WLTH (313/4
hours weekly).
Personnel
President Harold J. Burke
Managing Director Salvatore D' Angela
Chief Announcer Frank Daniels
Program-Musical Director Lillian Delson
Production Manager Charles Motta
Chief Engineer Hermann Florez
W BE N
BUFFALO— EST. 1930
FREQUENCY: 930 Kc. POWER: 5000 watts.
OWNED BY: WBEN. Inc. OPERATED BY:
WBEN. Inc. and The Buffalo Evening News.
BUSINESS ADDRESS: Hotel Statler. PHONE:
Cleveland 6400. STUDIO ADDRESS: Hotel
Statler. TRANSMITTER LOCATION: Grand
Island, N. Y. TIME ON THE AIR: 7:00 A.M. to
1:00 A.M.; Sunday. 9:00 A.M. to 12:00 Mid-
night. NEWSPAPER AFFILIATION: Buffalo
Evening News. NEWS SERVICE: United Press
(also services affiliated newspaper). TRAN-
SCRIPTION SERVICE: NBC Thesaurus, Davis &
Schwegler, Lang-Worth.
Personnel
President Edward H. Butler
Vice-President A. H. Kirchhof er
Program Director-Chief Announcer,
Gene Wyatt
Commercial Manager Clifford M. Taylor
Chief Announcer George Torge
Publicity Directors Joe Betzer,
Joe Haeffner
Musical Director Robert Armstrong
Chief Engineer Ralph J. Kingsley
Coverage
Daytime Evening
Population— Primary 1.890,780 1.043.630
Radio Homes— " 451.640 243.600
Population— Secondary . . 909.430 1,032.340
Radio Homes— " . . 219.480 251.370
Source: Statistical Department of National
Broadcasting Co.
Representative
Edward Petry & Co., Inc.
NBC RED NETWORK
plus
BEST LOCAL PROGRAMS
WBEN
BUFFALO'S No. 1 STATION IN
NEW YORK STATE'S No. 2 MARKET
LET US TELL THEM
AND YOU'LL SELL THEM
485
NEW YORK
W B N Y
BUFFALO— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Roy L. Albertson. OPERATED
BY: Roy L. Albertson. BUSINESS ADDRESS:
485 Main St. PHONE: Cleveland 3365. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 154 East Eagle St. TIME ON THE AIR:
7:00 A.M. to 8:30 A.M., 10:00 A.M. to 12:00
Midnight; Saturday, 7:00 A.M. to 2:00 A.M.;
Sunday, 9:00 A.M. to 12:00 Midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Lang- Worth, Standard Radio.
Personnel
Owner and General
Manager Roy L. Albertson
Musical Director Arthur Crosson
Chief Engineer Thomas L. Vines
Coverage
Population— Primary 1,015,000
Radio Homes— " 239,300
Source: Field intensity measurements.
Representative
William G. Rambeau Co.
JVecvd Earned Qitet
at
WBNY
Buffalo's only independent station is
noted for its quick, accurate coverage
of all worldwide and local happen-
ings of importance . . . full Trans-
radio Press service provides many
outstanding beats ... all Western
New York follows WBNY's newscasts.
WBNY
Owned and Operated by
ROY L ALBERTSON
485 Main Street Buffalo, N. Y.
WEBR
BUFFALO— EST. 1924
NBC (Blue)
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: WEBR, Inc. OPERATED BY:
WEBR, Inc. BUSINESS ADDRESS: Broad-
casting House, 23 W. North St. PHONE:
Lincoln 7133. STUDIO ADDRESS: 23 W. North
St. TRANSMITTER LOCATION: Larkin Termi-
nal Bldg. TIME ON THE AIR: (daily) 7:00 A.M.
to 12:00 midnight; (Sunday) 8:30 A.M. to mid-
night. NEWSPAPER AFFILIATION: Buffalo
Evening News. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Lang-Worth.
Personnel
President Edward H. Butler
Vice-President A. H. Kirchhofer
Station Director C. Robert Thompson
Sales Manager William Doerr, Jr.
Sales Promotion Manager Albert H. Zink
Program Director Kay Burkhardt
Chief Announcer Peter A. Krug
Chief Engineer Ralph Kingsley
Coverage
Daytime Evening
Population — Primary .... 908,266 908,266
Radio Homes— " 213.600 213,600
Source: Field intensity measurements.
Representative
Weed & Co.
WGR
BUFFALO— EST. 1922
MBS-CBS
FREQUENCY: 550 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Buffalo Broad-
casting Corp. OPERATED BP: Buffalo Broad-
casting Corp. BUSINESS ADDRESS: Rand
Bldg. PHONE: Washington 3100. STUDIO
ADDRESS: Rand Bldg. TRANSMITTER LO-
CATION: Tonawanda. TIME ON THE AIR: 6:00
A.M. to 1:00 A.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System, Inc., Associated Music.
Personnel
Executive Vice-President I. R. Lounsberry
Program Director H. C. Rice
Sales Manager John A. Bacon
Publicity Director A. F. Busch
Chief Engineer Karl B. Hoffman
Coverage
Population — Primary 1,282,000
Radio Homes— " 303,100
Population — Secondary 1,542,600
Radio Homes— " 367,500
Source: Mail response analysis.
Representative
Free & Peters, Inc.
486
NEW YORK
W K B W
BUFFALO— EST. 1925
CBS-MBS
FREQUENCY: 1520 Kc. POWER: 50.000 watts.
OWNED BY: Buffalo Broadcasting Corp.
OPERATED BY: Buffalo Broadcasting Corp.
BUSINESS ADDRESS: Rand Bldg. PHONE:
Washington 3100. STUDIO ADDRESS: Rand
Bldg. TRANSMITTER LOCATION: Tonawanda.
TIME ON THE AIR: 7:00 A.M. to 1:00 A.M.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System,
Associated Music.
Personnel
Executive Vice-President I. R. Lounsberry
Program Director Herbert C. Rice
Sales Manager John A. Bacon
Publicity Director A. F. Busch
Chief Engineer Karl B. Hoffman
Coverage
Population — Primary 1,110,600
Radio Homes — " 258,900
Source: Field intensity survey.
Representative
Free & Peters, Inc.
wsvs
BUFFALO— EST. 1925
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Board of Education. OPERATED
BY: Seneca Vocational High School. BUSINESS
ADDRESS: 666 E. Delavan Ave. PHONE:
Humbolt 0666. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Shares daytime with WBNY.
Personnel
Principal Elmer S. Pierce
Station Director-Chief Engineer. . . .W. C. Bieda
(Non-Commercial Station)
WCAD
CANTON— EST. 1924
FREQUENCY: 1250 Kc. POWER: 500 watts.
OWNED BY: St. Lawrence University. OPER-
ATED BY: St. Lawrence University. BUSINESS
ADDRESS: Canton. PHONE: 276. STUDIO
ADDRESS: Canton. TRANSMITTER LOCA-
TION: Campus. TIME ON THE AIR: 12:30 to
1:30 — 3:00 to 4:00 (daily except Sunday).
NEWS SERVICE: Christian Science Monitor.
Personnel
President Leslie H. Jencks
Chairman of Committee on
Radio R. C. Ellsworth
Station Manager H. K. Bergman
Musical Director H. Wellington Stewart
Chief Engineer Dr. Ward C. Priest
(Non-Commercial Station)
W E N Y
ELMIRA— EST. 1939
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Elmira Star-Gazette Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS:
201 Baldwin St. PHONE: 5181. STUDIO AD-
DRESS: Mark Twain Hotel. TRANSMITTER
LOCATION: Schuyler Ave. TIME ON THE AIR:
7:30 A.M. to 1:00 A.M., daily; 9:00 A.M. to
12:00 Midnight. Sundays. NEWSPAPER AF-
FILIATION: Elmira Star-Gazette, Sunday Tele-
gram, Elmira Advertiser. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Director Dale L. Taylor
Sales Manager James M. Cleary
Commercial Manager Ernest F. Oliver
Program Director Hal M. Wagner
Production Manager Woodrow Ott
Publicity Director Glenn Williams
Chief Announcer John Newhouse
Office Manager Rita E. Hogan
Musical Director Harry Springer
Chief Engineer Perry Esten
Coverage
Population — Primary 138,351
Radio Homes — " 31,400
Population — Secondary 300,539
Radio Homes— " 68,259
Source: Field intensity survey.
Representative
J. P. McKinney & Son
W G*B B
FREEPORT— EST. 1924
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: H. H. Carman. OPERATED BY:
Same. BUSINESS ADDRESS: 44 S. Grove St.
PHONE: Freeport 2418. STUDIO ADDRESS:
44 S. Grove St. TRANSMITTER LOCATION:
215 T^dell St. TIME ON THE AIR: Shares
time with WBRB, WFAS. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
Owner and General Manager . . . H. H. Carman
Sales Promotion Manager Neal Seaman
Chief Announcer J. Dudley
Publicity Director A. Cheesman
Chief Engineer George Graham
Coverage
Daytime Evening
Population— Primary 400,000 200,000
Population — Secondary . . 200,000 100,000
Source: U. S. and County Census.
487
NEW YORK
WHCU
ITHACA— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 850 Kc. POWER: 1000 Watts.
OWNED BY: Cornell University. OPERATED
BY: Cornell University. BUSINESS ADDRESS:
Ithaca Savings Bank Bldg. PHONE: 3438.
STUDIO ADDRESS: Ithaca Savings Bank Bldg.
TRANSMITTER LOCATION: Forest Home, N. Y.
TIME ON THE AIR: 7:30 A.M. to sundown
(New Orleans). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World.
Personnel
Station Manager Michael R. Hanna
Sales Manager Lew Trenner
Program Director Sidney Ten Eyck
Chief Engineer True McLean
Coverage
Population — Primary 472.100
Radio Homes — " 110,000
Population — Secondary 2,714,200
Radio Homes — " 651.280
Source: CBS Listener and Dealer Survey.
Representative
John Blair & Co.
W J*T N
JAMESTOWN— EST. 1924
NATIONAL BROADCASTING CO. (BLUE)
NEW YORK BROADCASTING SYSTEM, INC.
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: James Broadcasting Co., Inc.
OPERATED BY: James Broadcasting Co.. Inc.
BUSINESS ADDRESS: 208 Hotel Jamestown.
PHONE: 7-151. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Jones and Gifford
Ave. TIME ON THE AIR: (daily) 7:30 A.M. to
12:00 midnight; (Sunday) 8:00 A.M. to mid-
night. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Associated, Davis &
Schwegler. MAINTAINS ARTISTS' BUREAU.
Personnel
President Jay E. Mason
Vice-President Fred R. Ripley
Treasurer Julius King
Secretary Hugh V. N. Bodine
General Manager Simon Goldman
Program Director Marshall B. Shantz, Jr.
Sales Promotion Manager. . . .Alfred E. Spokes
Musical Director John P. Lewis
Chief Engineer Harold J. Kratzert
Coverage
Daytime Evening
Population— Primary 300.000 300,000
Radio Homes— " .... 74,490 74.490
Population— Secondary . . 330,000
Radio Homes— " . . 72,010
Source: Field intensity measurements.
Representative
Paul H. Raymer Company
W K N Y
KINGSTON— EST. 1939
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Kingston Broadcasting Corp. OP-
ERATED BY: Kingston Broadcasting Corp.
BUSINESS ADDRESS: Governor Clinton Hotel.
STUDIO ADDRESS: Governor Clinton Hotel.
PHONE: 4500. TRANSMITTER LOCATION:
Ulster Township. TIME ON THE AIR: 7:00 A.M.
to 12:00 Midnight. NEWS SERVICE: Interna-
tional News Service. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
President-Station Manager, John R. McKenna
Commercial Manager Leonard Bernard
Coverage
Population— Primary 274.398
Radio Homes— " 64.650
Population — Secondary 422,057
Radio Homes— " 104,240
Source: Mail response survey; U. S. Census;
Joint Committee.
•
W G N Y
NEWBUP.GH— EST. 1933
FREQUENCY: 1250 Kc. POWER: 250 watts.
OWNED BY: WGNY Broadcasting Co. OP-
ERATED BY: WGNY Broadcasting Co. BUSI-
NESS ADDRESS: 161 Broadway. STUDIO AD-
DRESS: Newburgh; Poughkeepsie. TRANSMIT-
TER LOCATION: Cochecton Turnpike. TIME
ON THE AIR: Daytime Schedule. NEWSPAPER
AFFILIATION: Poughkeepsie Sunday Courier.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Associated Music Publishers.
MAINTAINS ARTISTS' BUREAU.
Personnel
President Merritt C. Speidel
Secretary Harry S. Bunker
Treasurer & Director Edward A. Chappell
Business Manager W. Dale McLaughlin
Executive Manager-Program Director,
H. W. Cassill
Commercial Manager W. E. Dunkelbarger
Artists' Bureau Head Donald Grant
Publicity Director Ruth M. Shaf er
Chief Announcer Richard Crans
Musical Director Jack Stotesbury
Chief Engineer Patrick Simpson
Coverage*
Population — Primary 563,335
Radio Homes— " 84,100
* Information based on 100 watts power;
station now operates on 250 watts on 1220
kilocycles.
NEW YORK
W A B C
NEW YORK CITY— EST. 1928
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 880 Kc. POWER: 50.000
Watts. OWNED BY: Columbia Broadcasting
System. OPERATED BY: Same. BUSINESS
ADDRESS: 485 Madison Ave. STUDIO AD-
DRESS: 485 Madison Ave.; 799 Seventh Ave.;
49 East 52nd St. TRANSMITTER LOCATION:
Wayne Township. N. J. TIME ON THE AIR:
6:15 A.M. to 1:00 A.M.; Sunday. 8:00 A.M. to
1:00 A.M. NEWS SERVICE: United Press, In-
ternational News Service. TRANSCRIPTION
SERVICE: Associated (Transcriptions to 9:00
A.M. only).
Personnel
General Manager Arthur Hull Hayes
Sales Promotion Manager Jules Dundes
Program Director George Allen
Sales Representative Jerome B. Harrison
Sales Representative Wilbur Edwards
Sales Representative .... Beverly M. Middleton
(For additional personnel see listing of
Columbia Broadcasting System, Inc., under
networks.)
Coverage
Daytime Evening
Population — Primary .... 14,501,900 13,228,400
Radio Homes— " .... 3.415,530 3,161,480
Population — Secondary ..18.531,600 24,568.100
Radio Homes— " ..4.111.120 5.286.460
Source: Market Research Division of the
Columbia Broadcasting System.
Representative
Radio Sales
W B*N X
NEW YORK— EST. 1927
FREQUENCY: 1380 Kc. POWER: 5000 watts.
OWNED BY: WBNX Broadcasting Co., Inc.
OPERATED BY: WBNX Broadcasting Co., Inc.
BUSINESS ADDRESS: 260 E. 161st St. PHONE:
MElrose 5-0333-4-5-6-7. STUDIO ADDRESS: 260
E. 161st St. TRANSMITTER LOCATION: Carl-
stadt, N. J. TIME ON THE AIR: 9:00 A.M. to
6:00 P.M. and 7:30 P.M. to 12:00 Midnight;
Sunday, 9:00 A.M. to 11:00 A.M., 12:30 P.M.
to 3:00 P.M., 4:30 P.M. to 7:00 P.M. and 8:30
P.M. to 12:00 Midnight (91 Vz hours weekly).
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President A. L. Haskell
Vice-President-General Manager. W. C. Alcorn
Secretary & Commercial Manager. W. I. Moore
Production Manager Edw. Ervin
Program Director Frank Johnson
Publicity Office Davis-Leiber
Musical Director Fred Mendelsohn
Consult. Engineer H. L. Wilson
Coverage
Population — Primary 10,383,908
Population — Secondary 870,270
Source: Field intensity measurements.
w e'a f
NEW YORK— EST. 1922
KEY STATION NBC (RED)
FREQUENCY: 660 Kc. POWER: 50.000
Watts. OWNED BY: National Broadcasting
Co., Inc. OPERATED BY: Same. BUSINESS
ADDRESS: 30 Rockefeller Plaza. PHONE:
Circle 7-8300. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Port Washington.
Long Island. TIME ON THE AIR: (daily) 6:30
A.M. NEWS SERVICE: Associated Press. United
Press. International News Service.
Personnel
See Network Listing
Coverage
Daytime Evening
Population— Primary 14.886.600 13.939,100
Radio Homes— " 3.532.600 3.321.800
Population — Secondary ..12.595.600 17.649.200
Radio Homes— " 796,100 1.117.100
Source: NBC Circulation Studies; Joint Com-
mittee.
MIR0POUTAHHMYOM
489
■iiiiiiiniiiiiiiii
XJnJune 1st,
1941, Station wins will move to
spacious modern quarters, with
newly constructed studios and
the very latest equipment, at
23-31 West Forty -Third Street.
WINS
5\c s w r 0 % Ki
■ Effective March 29, WINS will broadcast on 1000 kilocycles m
■INItllWIIlWIfflWIIllfflllllllllKlffl
490
NEW YORK
W E V D
NEW YORK— EST. 1927
FREQUENCY: 1330 Kc. POWER: 5000 watts.
OWNED BY: Debs Memorial Radio Fund.
OPERATED BY: Same. BUSINESS ADDRESS:
117 W. 46th St. PHONE: Bryant 9-2360. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 1335 Grand St., Bklyn. TIME ON THE
AIR: 7:00 A.M. to 10:00 A.M., 12:00 noon to
6:00 P.M. and 8:00 P.M. to 4:00 A.M.; No
schedule Monday night.
Personnel
Chairman of Board Adolph Held
Managing Director Henry Greenfield
Chief Announcer David Niles
Program Director George Field
Musical Director Vladimir Heifez
Chief Engineer Charles Brown
Coverage
Population — Primary 11,738,710
Radio Homes — " 2,754.834
Population — Secondary 4,815,860
Radio Homes— " 1,067,780
Source: Station survey.
W H N
NEW YORK— EST. 1922
FREQUENCY: 1050 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Marcus Loew
Booking Agency; OPERATED BY: Marcus
Loew Booking Agency. BUSINESS ADDRESS:
1540 Broadway. PHONE: BRyant 9-7800.
STUDIO ADDRESS: 1540 Broadway. TRANS-
MITTER LOCATION: 20th Ave. & 31st St..
Astoria. L. I. TIME ON THE AIR: 6:00 A.M. to
3:00 A.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated Music
Publishers. MAINTAINS ARTISTS BUREAU.
Personnel
Director Herbert L. Pettey
Sales Director Bert Lebhar, Jr.
Station Manager Frank Roehrenbeck
Artists Bureau Leo Cohen
Program Manager Fred Raphael
Production Department Maurice Barrett
Comptroller Jacques Van Straten
Chief Announcer Russell Clancy
Publicity Department Al Simon
Sales Promotion Manager Robert G. Patt
Musical Director Don Albert
Chief Engineer Paul Fuelling
Coverage
Daytime Evening
Population— Primary 11.921.522 9.737,329
Radio Homes— " .... 2,970.460 2.677.830
Population— Secondary . . 702.920 1.748,287
Radio Homes— " . . 181,100 437,110
Source: 1930 U. S. Census; Joint Committee.
Representative
Chicago Office: 360 N. Michigan Ave.
WHOM
(See Jersey City, N. J.)
W l*N S
NEW YORK— EST. 1924
NEW YORK BROADCASTING SYSTEM
FREQUENCY: 1000 Kc. POWER: 1000 watts.
(C.P. 50.000 watts). OWNED BY: Hearst Radio,
Inc. OPERATED BY: Same. BUSINESS AD-
DRESS: 110 East 58th St. PHONE: EL-5-6100.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Carlstadt, N. J. TIME ON THE
AIR: 7:00 A.M. to 2 hours after local sunset,
E.ST. NEWSPAPER AFFILIATIONS: New York
Journal-American, New York Daily Mirror.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
Station Manager Cecil H. Hackett
Sales Promotion Manager-Publicity
Director Bernard Estes
Program Director Hazel Bower
Chief Announcer Bill Harding
Musical Director Louis Katzman
Production Manager Robert Cotton
Chief Engineer Paul Von Kunits
THE
LITTLE STATION
with the
BIG AUDIENCESI
2,000,000 Jews
1,250,000 Italians
650,000 Germans
450,000 Poles
ALL WANTING TO
Listen to Their
Mother -Tongue
Programs on
WHOM
COVERS THE NEW YORK
METROPOLITAN AREA
1000 WATTS— D
500 WATTS— N
491
WNEW SELLS GOODS
AT LOWEST COST
of any station claiming coverage
of the metropolitan trading area
BECAUSE . .
WNEW delivers twice
the audience of any other
New York independent sta-
tion. (See Hooper-Holmes and
other impartial surveys.)
WNEW delivers this au-
dience at one-third the cost of
any New York network sta-
tion. (See Standard Rate 6c
Data.)
Not a local station one minute and a chain station the
next. Rather WNEW is a local station that thinks New
York — acts New York — is New York. 24 Hours a Day!
WNEW
501 Madison Avenue, New York
SERVING NEW YORK AND NEW JERSEY 24 HOURS A DA
5000 watts • 1250 kilocycles • Nationally represented by John Blair & Company
492
NEW YORK
Coverage
Population— Primary 10,224.259
Radio Homes— " 1,115.212
Population— Secondary 9.590,479
Radio Homes— " 1.025.995
Source: Station survey; Joint Committee.
Representatives
International Radio Sales
WJZ
NEW YORK— EST. 1921
KEY STATION NBC (BLUE)
FREQUENCY: 770 Ec. POWER: 50.000
Watts. OWNED BY: National Broadcasting
Co.. Inc. OPERATED BY: Same. BUSINESS
ADDRESS: 30 Rockefeller Plaza. N. Y.
PHONE: Circle 7-8300. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Bound
Brook. N. J. TIME ON THE AIR: (daily) 6:30
A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to
1:00 A.M. NEWS SERVICE: United Press, As-
sociated Press, International News Service.
Personnel
See Network Listing
Coverage
Daytime Evening
Population— Primary 18,229.300 16,941,800
Radio Homes— " 4,260.400 3.967,600
Population— Secondary . . 8.857.600 15,908.400
Radio Homes— " 854.800 1.173,000
Source: NBC Circulation Studies; Joint Com-
""" WLTH
NEW YORK— EST. 1926
FREQUENCY: 1430 Kc. POWER: 500 watts.
OWNED BY: WLTH, Inc. OPERATED BY:
WLTH, Inc. BUSINESS ADDRESS: 105 Second
Ave.. N. Y. C. PHONE: ORchard 4-3939. STU-
DIO ADDRESS: 105 Second Ave.. N. Y. C.
TRANSMITTER LOCATION: Green and Provost.
Brooklyn, N. Y. TIME ON THE AIR: Quarter
Schedule. (Shares time with WARD, WBBC,
WVFW); (28 hours weekly). TRANSCRIPTION
SERVICE: Lang-Worth, C. P. MacGregor.
MAINTAINS ARTISTS' BUREAU.
Personnel
President and General
Manager Samuel J. Gellard
Program Director Norman H. Warembud
Production Manager-Publicity Director,
Baron Kapelsohn
Sales Promotion Manager Edward J. May
Merchandising Manager Jacob Welt
Chief Engineer Clifton Foss
Coverage*
Population — Primary 6,930,446
Radio Homes — " 1,663,000
* Station claims complete coverage of Jewish
population.
Source: U. S. Census; Brooklyn Edison Mar-
ket Survey; Joint Committee.
WMCA
NEW YORK— EST. 1925
INTER-CITY BROADCASTING SYSTEM
FREQUENCY: 570 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Knickerbocker
Broadcasting Co. OPERATED BY: Knicker-
bocker Broadcasting Co. BUSINESS ADDRESS:
1657 Broadway. PHONE: Circle 6-2200. STU-
DIO ADDRESS: 1657 Broadway. TRANSMIT-
TER LOCATION: Kearney. N. J. TIME ON THE
AIR: 24 hours daily. NEWS SERVICE: Asso-
ciated Press, International News Service.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
General Manager Don S. Shaw
Director of Sales Charles Stark
Operations Manager Charles Capps
Artists' Bureau Head Charles Wilshin
Sales Promotion Manager Edwin Weisman
Chief Announcer Bob Carter
Publicity Director Leon Goldstein
Musical Director Joseph Rines
Chief Engineer Frank Marx
Coverage
Population — Primary 12.480,200
Source: Field intensity measurements.
Representative
Virgil Reiter & Co.
WNEW
NEW YORK— EST. 1934
FREQUENCY: 1280 Kc. POWER: 5000 watts.
OWNED BY: Wodaam Corp. OPERATED BY:
Wodaam Corp. BUSINESS ADDRESS: 501 Mad-
ison Ave. PHONE: Plaza 3-3300. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
2771/2 Paterson Plank Rd„ Carlstadt, N. J.
TIME ON THE AIR: 24 hours a day, except
Sunday and Monday. (Sunday) 12:00 Mid-
night to 7:00 A.M.; 10:00 A.M. to 12:30 P.M.;
and 6:30 P.M. to 9:00 P.M. (Monday) 7:00 A.M.
to 2:00 P.M. and 5:00 P.M. to 8:00 P.M. and
10:00 P.M. to Sunday morning at 7:00 A.M.
NEWS SERVICE: Associated Press. MAIN-
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICE: Associated.
Personnel
Station Manager Bernice Judis
Sales Manager Herman Bess
National Sales Manager Walter Duncan
Artist Bureau Head Bernice Judis
Special Events and Publicity Director,
Jack Banner
Production Head William McGrath
Chief Announcer John Jaeger
Chief Engineer M. J. Weiner
Musical Director Merle Pitt
493
In The New York Market
DON'T MISS
mm
V
KEt
A DAYTIME FACTOR SINCE 1926
fiflr If serving the millions of residents
in New York and New Jersey From . . . .
DAWN to DAWN!
U. P. & I. N. S. NEWS of the Hour —
EVERY HOUR . . . ON THE HOUR
One Of the Reasons this Station is
A "BEST BET" IN THE WORLD'S GREATEST
MARKET Onoe&tupUe!
Represented by Rambeau
See Page 479
NEW YORK
Coverage
Population— Primary 11.803,680
Radio Homes— " 2.950,920
Population — Secondary 1,184,520
Radio Homes— " 296,130
Source: Station survey; Joint Committee.
Representative
John Blair & Co.
W N#Y C
NEW YORK— EST. 1924
FREQUENCY: 830 Kc. POWER: 1000 watts.
OWNED BY: City of New York. OPERATED
BY: Municipal Broadcasting System. BUSI-
NESS ADDRESS: Municipal Bldg. PHONE:
WOrth 2-5600. STUDIO ADDRESS: Municipal
Bldg. TRANSMITTER LOCATION: Greenpoint,
Bklyn. TIME ON THE AIR: 7:00 A.M. to sun-
set (Minn., Minn.). NEWS SERVICE: Inter-
national News Service, Associated Press.
Personnel
Director M. S. Novik
Chief Announcer T. H. Cowan
Program Director Seymour N. Siegel
Publicity Director Jack Goodman
Musical Director Herman Neuman
Chief Engineer Isaac Brimberg
(Non-Commercial Station)
W A#A T
(See Jersey City, N. J., Page 479)
W 6 R
NEW YORK— EST 1922
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 710 Kc. POWER: 50.000
Watts. OWNED BY: Bamberger Broadcasting
Service. OPERATED BY: Same. BUSINESS
ADDRESS: 131 Market St.; and 1440 Broad-
way, New York. N. Y. PHONE: (Newark)
Market 2-1212. (New York) PEnnsylvania
6-8383. STUDIO ADDRESS: 131 Market St.,
Newark and 1440 Broadway, N. Y. C.
TRANSMITTER LOCATION: Carteret. TIME
ON THE AIR: (daily) 6:00 A.M. to 2:00 A.M.
(Sunday) 7:45 A.M. to 2:00 A.M. NEWS SER-
VICES: Transradio Press Service, United Press,
Associated Press, General News Ticker (Sports).
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: World Broadcasting System;
WOR Electrical Transcription and Recording
Service.
Personnel
President Alfred J. McCosker
Vice president and general
manager Theodore C. Streibert
Vice-President in Charge of
Program Operations. . .Julius F. Seebach, Jr.
Vice-President in Charge of Sales,
Rufus C. Maddux
Sales Manager Eugene S. Thomas
Commercial Program Manager, Mitchell Benson
Production Manager Charles Godwin
Director of Publicity Jerry Danzig
Director of Special Features and News,
Dave Driscoll
Chief Engineer J. R. Poppele
Director WOR Artists Bureau . . Nat Abramson
Director of Sales Promotion Joe Creamer
Musical Director Alfred Wallenstein
Coverage
Population — Guaranteed * 18.070.855
Radio Homes — " * 4,26 1,788
* Includes both primary and secondary
areas.
Source: U. S. Census.
Representatives
Paul A. Belaire, Boston, Mass.
Harold C. Higgins, Chicago, 111.
Edward S. Townsend, San Francisco
W Q X R
NEW YORK— EST. 1934
FREQUENCY: 1600 Kc. POWER: 10000 watts.
OWNED BY: Interstate Broadcasting Co., Inc.
OPERATED BY: Interstate Broadcasting Co.,
Inc. BUSINESS ADDRESS: 730 Fifth Ave.
PHONE: Circle 5-5566. STUDIO ADDRESS: 730
Fifth Ave. TRANSMITTER LOCATION: Mas-
peth. Long Island. TIME ON THE AIR: Full
Time License (99V2 hours weekly). NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President John V. L. Hogan
Station Manager Elliott M. Sanger
Vice-President in Charge of Sales,
Hugh K. Boice
Sales Manager Robert M. Scholle
Program Director Eleanor N. Sanger
Production Manager-Chief Announcer,
William D. Straus
Publicity Director Dorothea Beckman
Musical Director Eddy Brown
Chief Engineer Russell Valentine
Coverage
Population— Primary 10,000,000
Radio Homes— " 2,693,460
Source: Station survey.
495
EVERYONE KNOWS
IT'S THE BEST BUY
IN NEW YORK
In the world's greatest market, WOV's power and
efficiency is a natural for producing more than satis-
factory results.
By actual experience, shrewd advertisers and time
buyers know the advantage WOV has in the vast
Italo-American market. In addition to this market,
WOV's new programming has resulted in reaching a
greater American audience than ever before.
W
V
10,000 WATTS
1130 0*1 yawi dial
OFFICES AND STUDIOS
730 FIFTH AVENUE, NEW YORK CITY
Circle 5-7979
496
NEW YORK
W 0 V
NEW YORK— EST. 1928
FREQUENCY: 1130 Kc. POWER: 10.000
watts. OWNED BY: Greater New York Broad-
casting Corp. OPERATED BY: Greater New
York Broadcasting Corp. BUSINESS ADDRESS:
730 Fifth Ave. PHONE: BRyant 9-6080. STU-
DIO ADDRESS: 730 Fifth Ave. TRANSMITTER
LOCATION: Kearney. N. J. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight; Sundays. 8:00
A.M. to 12:00 Midnight (118 hours weekly).
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Lang-Worth. Stan-
dard Radio. MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager Arthur Simon
Asst. Program Director John Schramn
Artists' Bureau Director Syd Leipzig
Chief Engineer Whitman N. Hall
Coverage
Population — Primary 8.557,725
Radio Homes — " 1.700.000
WHLD
NIAGARA FALLS— EST. 1939
FREQUENCY: 1290 Kc. POWER: 1000 watts.
OWNED BY: Niagara Falls Gazette Publishing
Co. OPERATED BY: Niagara Falls Gazette
Publishing Co. BUSINESS ADDRESS: Niagara
Hotel. PHONE: 7250. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Lockport
Road. TIME ON THE AIR: 7:00 A.M. to local
sunset. NEWSPAPER AFFILIATION: Niagara
Falls Gazette. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager Earl C. Hull
Commercial Manager Fin Hollinger
Program Director Ben Bezof f
Chief Announcer Larry Lawrence
Musical Director Ernie Whistler
Chief Engineer Dean Hiatt
Coverage
Population — Primary 2.425,338
Radio Homes — " 609,593
Population — Secondary 2,921,864
Radio Homes — " 723,175
Source: Mail response survey; U. S. Census.
Representative
Headley-Reed Co.
WSLB
OGDENSBURG— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: St. Lawrence Broadcasting Corp.
OPERATED BY: St. Lawrence Broadcasting
Co. BUSINESS ADDRESS: 2315 Knox St.
PHONE: 500. STUDIO ADDRESS: 2315 Knox
St. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: Unlimited License (112 hours
weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
MAINTAINS ARTISTS' BUREAU.
Personnel
President Joseph R. Brandy
Station Manager Harold J. Frank
Sales and Sales Promotion Manager,
Rudy Horst
Production Manager George Bingham
Publicity Director Dorothy Goodbout
Chief Announcer Ken Meyer
Musical Director Ted Jarvis
Chief Engineer Raymond E. Lafferty
Coverage*
Daytime Evening
Population — Primary .... 177,328 177.328
Radio Homes — " 40.000 40.000
Population — Secondary . . 258.624 177.328
Radio Homes— " . . 58.680 40.000
* United States coverage only; does not
include Canada.
Source: Station survey.
Representative
DeLisser-Boyd, Inc.
WHDL
OLEAN— EST. Tupper Lake, 1928;
Olean, 1934
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WHDL, Inc. OPERATED BY:
WHDL, Inc. BUSINESS ADDRESS: Main Of-
fice— 601-619 Exchange National Bank Bldg.
Branch office — Citizens Nat'l Bank Bldg., Brad-
ford, Pa. PHONE: Bradford 6000; Olean 3300,
and 7597. STUDIO ADDRESS: Exchange
National Bank Bldg.; Citizens Nat'l Bank Bldg.
Bradford; St. Bonaventure College, Allegany.
N.Y.; Alfred University. Alfred. TRANSMITTER
LOCATION: Allegany. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Olean Times-Herald. NEWS
SERVICE: United Press. MAINTAINS ART-
ISTS' BUREAU. TRANSCRIPTION SERVICE:
World Broadcasting System, Standard Radio,
NBC Thesaurus.
Personnel
President E. B. Fitzpatrick
Station Manager Thomas L. Brown
Sales Manager Rocco L. Tito
Sales Promotion Manager H. A. McCaul
Program Director-Artists' Bureau Head,
Virgil Booth
Production Manager Fred Meyer, Jr.
Chief Announcer Arthur Hannes
Musical Director Elizabeth Brady
Chief Engineer Warren E. McDowell
497
THE STROMBERG-CARLSON STATION
PRESTIGE
Jl ifty thousand watt domination of the
rich 43 county area it serves is not the
only thing your WHAM radio dollar buys.
Yours, too, is the prestige of the name of
"Stromberg-Carlson" which for years has,
to Western New Yorkers and the world,
represented the finest in voice transmis-
sion and voice reception apparatus — tele-
phone and radio. WHAM . . . owned and
operated by the Stromberg-Carlson Tele-
phone Mfg. Co. . . . 50,000 Watts . . . Clear
Channel . . . Full Time . . . NBC Blue
and Red Networks . . . National Repre-
sentatives: George P. Hollingbery Co.
WHAM
ROCHESTER
N. Y
NEW YORK
Coverage
Population — Primary 69.398
Radio Homes — " 16.900
Population — Secondary 105.671
Radio Homes — " 26,200
Source: Field signal measurements and mail
response analysis; Joint Committee.
Representative
J. P. McKinney & Son
w mi f f
PLATTSBURG— EST. 1935
NBC— BLUE
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Plattsburg Broadcasting Corp.
OPERATED BY: Plattsburg Broadcasting Corp.
BUSINESS ADDRESS: Hotel Cumberland.
PHONE: 1600. STUDIO ADDRESS: Hotel Cum-
berland. TRANSMITTER LOCATION: Boynton
Ave. TIME ON THE AIR: 7:30 A.M. to 12:00
Midnight; Sunday. 9:00 A.M. to 12:00 Midnight.
NEWS SERVICE: Transradio Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President . E. H. Bragg
Vice-President L. E. Bragg
Secretary-Treasurer George F. Bissell
Assistant Secretary B. W. Bissell
General Manager George F. Bissell
Commercial Manager Edward Furman
Program-Musical Director Don Hart
Chief Engineer Jack Nazak
Coverage
Population — Primary 147,000
Radio Homes — " 31.800
Population — Secondary 194,500
Radio Homes — " 44,700
Source: Mail response analysis.
w k i p
POUGHKEEPSIE— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Poughkeepsie Broadcasting Corp.
OPERATED BY: Poughkeepsie Broadcasting
Corp. BUSINESS ADDRESS: The Nelson House.
PHONE: 6800. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to 12:05 P.M.; Sundays,
8:00 A.M. to 12:05 P.M. (118V4 hours weekly).
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-Station Manager. . . .Richard E. Coon
Commercial Manager Frederic W. Ayer
Program Director William F. Cope
Chief Announcer Chester Santon
Chief Engineer Peter J. Prinz
Representative
Headley-Reed Co.
WHAM
ROCHESTER— EST. 1926
NATIONAL BROADCASTING CO.
(RED AND BLUE)
FREQUENCY: 1180 Kc. POWER: 50.000
watts. OWNED BY: Stromberg Carlson Tele-
phone Mfg. Co. OPERATED BY: Stromberg
Carlson Telephone Mfg. Co. BUSINESS AD-
DRESS: Sagamore Hotel. STUDIO ADDRESS:
Sagamore Hotel. TRANSMITTER LOCATION:
Victor. N. Y. TIME ON THE AIR: 6:30 A.M. to
12:30 A.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. Lang-Worth.
Personnel
President Wesley M. Angle
Vice-President Edward A. Hanover
General Manager William Fay
Assistant Manager Jack Lee
Commercial Manager J. W. Kennedy, Jr.
Publicity Director Arthur Kelly
Program Director Chas. Siverson
Technical Supervisor Ken Gardner
Coverage
Population — Primary 3,607.424
Radio Homes— " 896,010
Source: U. S. Census; Joint Committee.
Representative
George P. Hollingbery Co.
W H EC
ROCHESTER— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1460 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: WHEC, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
40 Franklin St. PHONE: Stone 1320-1-2. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Mt. Read Blvd., Cold Water, N. Y.
TIME ON THE AIR: 6:45 A.M. to 12:30 A.M.,
daily except Saturdays; 6:45 A.M. to 1:00 A.M.,
Saturdays; 8:30 A.M. to 12:30 A.M., Sundays.
NEWSPAPER AFFILIATION: Gannett News-
papers, Inc. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Associated Music Publishers.
Personnel
Vice-President Clarence Wheeler
Treasurer-General Manager . . Gunnar O. Wiig
Commercial Manager L. C. Wheeler
Publicity Director Ross Woodbridge
Assistant Secretary Mary Carroll
Traffic Manager Elizabeth Gledhill
Chief Announcer Harry LeBrun
Musical Director Ken Sparnon
499
NEW YORK
Coverage
Daytime Evening
Population — Primary .... 533,000 533,000
Radio Homes— " 132.350 132,350
Population — Secondary.. 810,812
Radio Homes — " 210,361
Source: CBS Listening and Dealer Study.
Representative
Paul H. Raymer Company
W S#A Y
ROCHESTER— EST. 1936
CBS— MBS— NEW YORK BROADCASTING
SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Brown Radio Service & Labora-
tory. OPERATED BY: Same. BUSINESS AD-
DRESS: 300 Taylor Bldg. PHONE: Stone 702-3.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 7:00 A.M.
to 12:30 A.M. NEWS SERVICE: Transradio
Press. MAINTAINS ARTISTS' BUREAU.
Personnel
President-Chief Engineer Gordon P. Brown
General Manager Mort Nusbaum
Sales and Sales Promotion Manager,
Winston H. Thornburg
Publicity Director Harland Evans
FIRST
IN ROCHESTER HEARTS!
IN ROCHESTER MINDS!
IN ROCHESTER EARS!
WSAY
(BASIC MUTUAL BROADCASTING
SYSTEM)
Lowest cost of any advertising medium
for complete coverage of the third largest
market of the nation's richest state!
For choice news and spot availabilities,
write, wire, or phone collect to
WSAY
ROCHESTER NEW YORK
Chief Announcer Ross Weller
Musical Director Betty Brown
Chief Engineer Gordon P. Brown
Coverage
Daytime Evening
Population — Primary .... 528,000 656,550
Radio Homes— " 128,700 167,500
Population— Secondary . . 823.000 1,110.100
Radio Homes — " 193,220 265.460
Source: Mail response analysis and field
intensity survey.
WAGE
SALINA— EST. 1941
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 620 Kc. POWER: 1000 watts.
OWNED BY: Sentinel Broadcasting Co. OP-
ERATED BY: Sentinel Broadcasting Co. BUSI-
NESS OFFICE: Salina. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: Unlimited license.
Personnel
President Frank C. Revoir
Vice-President William T. McCaffrey
Vice-President Alexis M. Muench
"Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WNBZ
SARANAC LAKE— EST. 1937
FREQUENCY: 1320 Kc. POWER: 100 watts.
OWNED BY: Upstate Broadcasting Corp. OP-
ERATED BY: Upstate Broadcasting Corp. BUSI-
NESS ADDRESS: 70 Broadway. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 8:00 A.M. to local
sunset. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Lang- Worth.
Personnel
President Carl F. Woese
General Manager W. H. Carpenter
Chief Engineer A. J. Kanze
Representative
George P. Hollingbery Co.
WGY
SCHENECTADY— EST. 1922
NATIONAL BROADCASTING CO.
(BASIC RED)
FREQUENCY: 810 Kc. POWER: 50.000
Watts. OWNED BY: General Electric Co.
OPERATED BY: Same. BUSINESS ADDRESS:
1 River Road. PHONE: 4-2211. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
South Schenectady. TIME ON THE AIR: 6:45
A.M. to 1:00 A.M. (daily). 9:00 A.M. to 1:00
A.M. (Sunday). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
MAINTAINS ARTISTS' BUREAU.
500
NEW YORK
Personnel
President Charles E. Wilson
Station Manager Kolin Hager
Program Manager A. O. Coggeshall
Acting Sales Manager A. G. MacDonald
Publicity Director W. T. Meenam
Chief Engineer W. J. Purcell
Coverage
Daytime Evening
Population — Primary 1,987,400 2,571,200
Radio Homes— " 488.000 600.300
Population — Secondary . . 2,453,100 2,273,600
Radio Homes— " 551,300 532,900
Source: NBC Statistical Department.
Representative
National Broadcasting Co., Inc.
WOLF
SYRACUSE— EST. 1940
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Civic Broadcasting Corp. OPER-
ATED BY: Civic Broadcasting Corp. BUSINESS
ADDRESS: Chimes Bldg. STUDIO ADDRESS:
Chimes Bldg. PHONE: 2-7211. TRANSMITTER
LOCATION: Kirkpatrick and Van Rensselaer
Sts. TIME ON THE AIR: 6:45 A.M. to 2:00
A.M. (134 1/2 hours weekly). NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
President-Manager T. S. Marshall
Program Director L. W. Kaiser
Artists' Bureau Head-Traffic Manager.
Wynne Parrish
Publicity Director-News Editor,
Martin A. Burstein
Chief Announcer Hamilton Woodle
Musical Director Bob Riddle
Chief Engineer Laurence Reilly
Coverage
Daytime Evening
Population — Primary .... 378.060 254.997
Radio Homes— " 94.300 62.891
Source: Field intensity survey; U. S. Cen-
sus; Joint Committee.
Representative
Radio Advertising Corp.
THE ONLY STATION
IN CENTRAL NEW YORK
BROADCASTING
1. NEWS EVERY HOUR, ON THE HOUR.
2. ASCAP, BMI, SESAC, PD MUSIC.
3. 19% HOURS PER DAY, AND
4. RATING OVER 3000 IN AUDIENCE RESPONSE EVERY WEEK.
250 WATTS
NON-DIRECTIONAL
1490 KC.
SYRACUSE
NEW YORK
501
SYRACUSE
as
■fa
_0*
w..,.-;::^-'";„„,
tb\sest^
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coveta6e'
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W F B L
SYRACUSE, N. Y
*Member Basic Network
Columbia Broadcasting System
FREE & PETERS, Inc., exclusive national representatives
502
NEW YORK
W F B L
SYRACUSE— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1390 Kc. POWER: 5000 watts.
OWNED BY: Onondaga Radio Broadcasting
Corp. OPERATED BY: Onondaga Radio
Broadcasting Corp. BUSINESS ADDRESS: On-
ondaga Hotel. PHONE: 2-1147. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Collamer, N. Y. TIME ON THE AIR: 124 hours
weekly. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President S. H. Cook
General Manager S. Woodworth
Vice-President Robert G. Soule
Vice-President and Sales Promotion
Manager R. G. Soule
Commercial Manager Charles Phillips
Program Director George Perkins
Publicity Director Harvey Sanderson
Musical Director Thelma MacNeil Curren
Control Room Supervisor. . . .Walter L. Stonger
Chief Engineer A. R. Marcy
Coverage
Population — Primary 841,700
Radio Homes — " 205,800
Population — Secondary 2,501,600
Radio Homes — " 579.600
Source: Field intensity measurement and
mail response analysis.
Representative
Free & Peters, Inc.
ws'y r
SYRACUSE— EST. 1923
NATIONAL BROADCASTING CO.
FREQUENCY: 570 Kc. POWER: 1000 watts.
OWNED BY: Central New York Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: 224 Harrison St. PHONE: 3-7111 —
STUDIO ADDRESS: 224 Harrison Street.
TRANSMITTER LOCATION: Valley Drive.
TIME ON THE AIR: (Daily) 6:00 A.M. to
1:00 A.M.; (Sunday) 8:00 A.M. to 12:00 mid-
night. NEWS SERVICE: United Press. MAIN-
TAINS ARTISTS BUREAU. TRANSCRIPTION
SERVICE: Associated.
Personnel
President Harry C. Wilder
Vice-President Fred R. Ripley
Program Director Lansing B. Lindquist
Artists' Bureau Head Fred Jeske
Chief Announcer Bill Rothrum
Service Director Arnold Schoen
Publicity Director E. R. Vadeboncoeur
Musical Director Victor Miller
Chief Engineer Armand Belle Isle
Coverage
Population — Primary 878,263
Radio Homes— " 220.550
Population — Secondary 470,015
Radio Homes— " 121,340
Source: Station survey.
Representative
Paul H. Raymer Company
W HA Z
TROY— EST. 1922
FREQUENCY: 1330 Kc. POWER: 1000 watts.
OWNED BY: Rensselaer Polytechnic Institute.
OPERATED BY: Rensselaer Polytechnic Insti-
tute. BUSINESS ADDRESS: Troy. PHONE:
Troy 6810. STUDIO ADDRESS: Troy. TRANS-
MITTER LOCATION: Troy. TIME ON THE
AIR: 6:00 P.M. to midnight (Monday only).
Personnel
President Dr. W. O. Hotchkiss
Station Manager W. J. Williams
Commercial Manager Miss M. Bounds
Chief Announcer R. W. Schmelzer
Sales Manager W. C. Stoker
Musical Director A. Olin Niles
Chief Engineer H. D. Harris
W T R Y
TROY
NATIONAL BROADCASTING CO.
FREQUENCY: 980 Kc. POWER: 1000 watts.
OWNED BY: Troy Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: 92
Fourth St. STUDIO ADDRESS: Same. PHONES:
Troy 2100; Albany 2500. TRANSMITTER LO-
CATION: Boght Corners. TIME ON THE AIR:
6:00 A.M. to local sunset. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System, Lang-Worth.
Personnel
President Col. H. C. Wilder
Manager Fred R. Ripley
Commercial-Sales Promotion Manager,
William A. Riple
Program Director . . . . W. Woodbury Carter, Jr.
Publicity Director Cecil Walker
Chief Announcer Al Parker
Musical Director Tony Sharpe
Chief Engineer A. H. Chismark
Coverage
Population — Primary 437,000
Radio Homes — " 105,650
Population — Secondary 834,000
Radio Homes — " 208,520
Source: Station survey.
Representative
Paul H. Raymer Co.
503
NEW YORK
W I B X
UTICA— EST. 1924
COLUMBIA BROADCASTING SYSTEM
NEW YORK BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: WIBX, Inc. OPERATED BY: Same.
BUSINESS ADDRESS: First National Bank Bldg.
PHONE: 2-2101. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Marcy, N. Y. TIME
ON THE AIR: (daily) 6:55 A.M. to 1:00 A.M.;
(Sunday) 8:00 A.M. to 1:00 A.M. (128 hours
weekly). NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICES: Associated Music
Publishers. MAINTAINS ARTISTS' BUREAU.
Personnel
President Scott H. Bowen
Business Manager E. K. Johnson
Program Director-Artists' Bureau Head,
Elliott Stewart
Production Manager Michael Carlo
Chief Announcer Robert Mohaney
Public Relations Michael R. Hanna
Merchandising Manager Nathan W. Cook
Musical Director Walter Griswold
Chief Engineer J. T. Dowdell
Coverage
Daytime Evening
Population— Primary 223,500 223,500
Radio Homes— " 63,760 63,760
Population— Secondary . . 521,700 521,700
Radio Homes— " 138,710 138,710
Source: CBS Listener and Dealer Survey.
Representative
New York Office: Belmont Plaza Hotel
Chicago: Virgil Reiter & Co.
W A T N *
WATERTOWN— EST. 1941
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Watertown Broadcasting Corp.
OPERATED BY: Watertown Broadcasting Corp.
BUSINESS ADDRESS: Watertown. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
Personnel
President C. Harry Righter
Treasurer Dean R. Richardson
Station Manager Kirby Ayers
Commercial Manager Dinny Dinsdale
*Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WWNY
WATERTOWN— EST, 1941
FREQUENCY: 1300 Kc. POWER: 500 watts.
OWNED BY: The Brockway Co. OPERATED
BY: The Brockway Co. BUSINESS ADDRESS:
Watertown. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE AIR:
Daytime license. NEWPAPER AFFILIATION:
Watertown Times.
Personnel
President- Treasurer Harold B. Johnson
Chief Engineer Paul Lee
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W FAS
WHITE PLAINS— EST. 1932
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Westchester Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Roger Smith Hotel. PHONE: White Plains
6400. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
Shares time with WGBB and WBRB. NEWS-
PAPER AFFILIATION: Macy- Westchester News-
papers. NEWS SERVICE: County News Bu-
reau, Associated Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Lang-
Worth. Personnel
President J. Noel Macy
V-P-Managing Director Frank A. Seitz
Treasurer William Fanning
Secretary Harold F. Lippold
WFAS
WESTCHESTER'S
OWN STATION
More power PLUS increased time
ADD up to more VALUABLE
"across the board" TIME. STA-
TION WFAS is serving West-
chester ... the richest county in
the United States. Use it to put
over your message.
WFAS
Roger Smith Hotel, White Plains, N. Y.
Representatives
HEADLEY-REED COMPANY
420 LEXINGTON AVENUE
NEW YORK CITY
504
NEW YORK-NORTH CAROLINA
Commercial Manager Anthony H. Francis
Program-Musical Director Ran Kaler
Director of Women's Programs,
Betty Patterson
Chief Engineer Harry C. Laubenstein
Coverage
Daytime Evening
Population — Primary .... 480.000 480.000
Radio Homes— " 122.000 122.000
Source: Field intensity survey.
Representative
Headley-Reed Co.
WWRL
WOODSIDE— EST. 1926
FREQUENCY: 1600 Kc. POWER: 500 watts.
OWNED BY: L. I. Broadcasting Corp. OPER-
ATED BY: L. I. Broadcasting Corp. BUSINESS
ADDRESS: 41-30 58th St. PHONE: NEwtown
9-3300-1. STUDIO ADDRESS: 41-30 58th St.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Part time schedule (75 hours weekly).
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Lang- Worth. Davis
& Schwegler. „ _
Personnel
President-Station Manager. William H. Reuman
Commercial-Sales Promotion Manager,
Emil Dorer
Program Director Dud Conolly
Special Events Director Arthur Ford
Chief Engineer William H. Reuman
Office Manager Edith Dick
Production Manager and Musical Director,
Adolph Goebel
Coverage
Daytime Evening
Population — Primary .... 10.000.000 3,000,000
Source: Chamber of Commerce.
Representative
Forjoe & Co.
—NORTH
CAROUHA—
Population 3,571,623
Number of Radio Homes 438,960
Number of Families 786,446
Auto Registrations 591,450
For 1940 Census
data, please turn to page 269
WISE
ASHEV1LLE— EST. 1939
NATIONAL BROADCASTING CO.
BLUE RIDGE NETWORK
(WFBC-WKPT-WOPI-WISE)
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WISE Broadcasting Co. OPER-
ATED BY: WISE Broadcasting Co. BUSINESS
ADDRESS: Langren Hotel. STUDIO ADDRESS:
Langren Hotel. PHONE: 1213. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 121
hours weekly. NEWSPAPER AFFILIATION:
Asheville Advertiser. NEWS SERVICES: Trans-
radio Press. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
President-Station Manager Harold Thorns
Commercial Manager Baxter Barkley
Program Director Bernard Macy
Chief Engineer Ralph Kiibler
Coverage
Population — Primary 337.500
Radio Homes — " 54,843
Population — Secondary 500.500
Radio Homes — " 73.300
Source: Station survey.
W W N C
ASHEVILLE— EST. 1927
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 570 Kc. POWER: 1000 Watts.
OV7NED BY: Asheville Citizen-Times Co.. Inc.
OPERATED BY: Asheville Citizen-Times Co..
Inc. BUSINESS ADDRESS: 14 O. Henry Ave.
(Citizens Times Bldg.). PHONE: 5500. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Flatiron Bldg. TIME ON THE A;R: 6:30 A.M. to
12:00 Midnight; Sundays, 8:00 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Ashe-
ville Citizen-Times. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Associated.
World Broadcasting System.
Personnel
Executive Director Don S. Eli as
Commercial Manage: John E. Thayer
Program Director Robert B. Bingham
Assistant Program Director Mardi Liles
Promotion Manager Herman I. Mosely
Musical Director John Eversman
Chief Engineer Cecil Hoskins
Coverage
Daytime Evening
Population— Primary 321.212 214.982
Radio Homes — " .... 40.780 29.650
Population— Secondary . . 423.834 200,139
Radio Homes— " . . 56,052 24,170
Source: Field intensity measurement.
505
NORTH CAROLINA
WBT
CHARLOTTE— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1110 Kc. POWER: 50,000
Watts. OWNED BY: Columbia Broadcasting
System, Inc. OPERATED BY: Columbia Broad-
casting System, Inc. BUSINESS ADDRESS:
Wilder Bldg. PHONE: 3-8833. STUDIO AD-
DRESS: Wilder Bldg. TRANSMITTER LOCA
TION: Nations Ford Road. TIME ON THE
AIR: 5:00 A.M. to 1:00 A.M.; Sundays, 7:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. Personnel
President Wm. S. Paley
Station Manager A. E. Joscelyn
Sales Manager Royal E. Penny
Sales Promotion Manager. . .William F. Carley
Artists' Bureau CBS, N. Y.
Program Director C. H. Crutchfield
Auditor E. J. DeGray
Chief Engineer J. J. Beloungy
Coverage
Daytime Evening
Population — Primary .... 2,698,100 971,400
Radio Homes— " 329,490 115,030
Population — Secondary . . 5,334,700 7,901,200
Radio Homes — " 599,230 968,640
Source: CBS Research Division.
Representative
Radio Sales
ws'o c
CHARLOTTE— EST. 1933
NBC-MBS
SOUTHERN BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts,
d.; 100 watts, n. (C.P. 250 watts, n.). OWNED
BY: Radio Station WSOC, Inc. OPERATED BY:
Radio Station WSOC, Inc. BUSINESS AD-
DRESS: Mecklenburg Hotel. PHONE: 7138.
STUDIO ADDRESS: Mecklenburg Hotel (C.P.
1925 N. Tryon St.). TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:30 A.M. to Mid-
night (daily); 9:00 A.M. to Midnight (Sunday).
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President and Station Manager . . . . E. J. Gluck
Commercial Manager W. C. Irwin
Program Director C. G. Hicks
Sales Promotion Manager Paul W. Norris
Chief Engineer L. L. Caudle
Coverage
Population — Primary 432,219
Radio Homes— " 131,181
Population — Secondary 923,123
Radio Homes— " 141,620
Source: Station survey and estimate; 1940
U. S, Census; Joint Committee.
Representative
Headley-Reed Co.
W D N C
DURHAM— EST. 1934
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Herald-Sun Papers. OPERATED
BY: Herald-Sun Papers. BUSINESS ADDRESS:
138 East Chapel Hill St. PHONE: R-155. STU-
DIO ADDRESS: 138 East Chapel Hill St. TRANS-
MITTER LOCATION: Cole Road. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight; Sundays.
8:00 A.M. to 12:00 Midnight (121 hours weekly).
NEWSPAPER AFFILIATION: Herald-Sun pa-
pers. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Standard Radio. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President C. C. Council
General Manager J. F. Jarman, Jr.
Commercial Manager C. J. Woodhouse
Program Director-Artists' Bureau Head,
Clay B. Daniel
Traffic Manager Paul Reed
Musical Director Robert Stratton
Chief Engineer R. A. Dalton
Coverage
Daytime Evening
Population— Primary 192,781 150,000
Radio Homes— " .... 32,871 25,871
Population — Secondary . . 247,900 176,000
Radio Homes — " 36,000 30,100
Source: Field intensity measurements; U. S.
Census.
Representative
Howard H. Wilson Co.
W C N C
ELIZABETH CITY— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Aubrey G. McCabe and T. W.
Aydlett d/b as Alemarle Broadcasting Co.
OPERATED BY: Aubrey G. McCabe and T. W.
Aydlett d/b as Alemarle Broadcasting Co.
BUSINESS ADDRESS: Colonial Ave. PHONE:
1370. STUDIO ADDRESS: Colonial Ave. TRANS-
MITTER LOCATION: Parsonase St., Extension.
TIME ON THE AIR: 7:00 A.M. to 10:00 P.M.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
President-Manager T. W. Aydlett
Commercial Manager J. E. Aydlett
Chief Announcer Louis Rigsbee
Program-Musical Director Paul Moyle
Chief Engineer Billy Rogers
Coverage
Population — Primary 488,379
Radio Homes— " 155,250
Source: Station survey.
506
NORTH CAROLINA
WFNC
FAYETTEVILLE— EST. 1939
FREQUENCY: 1370 Kc. POWER: 250 watts.
OWNED BY: W. C. Ewing and Harry Layman.
OPERATED BY: Cumberland Broadcasting Co.
BUSINESS ADDRESS: 114 Anderson St.
PHONE: 4848. STUDIO ADDRESS: 114 Ander-
son St. TRANSMITTER LOCATION: Water St.
TIME ON THE AIR: 84 hours weekly. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Associated.
Personnel
Station Manager W. C. Ewing
Commercial Manager H. E. Layman
Sales Promotion Manager C. D. Moore
Program Director Ted Ellis
Production Manager Z. V. Gwynn
Publicity Director Kate Southerland
Chief Announcer Marion Russell
Musical Director Bob Machat
Chief Engineer Frank Stewart
Coverage
Population — Primary 100,000
Population — Secondary 150,000
Source: Mail response analysis; Joint Com-
mittee. ©
W G N C
GASTONIA— EST. 1939
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: F. C. Todd. OPERATED BY:
F. C. Todd. BUSINESS ADDRESS: National
Bank of Commerce Bldg. STUDIO ADDRESS:
National Bank of Commerce Bldg. TRANSMIT-
TER LOCATION: Gastonia. TIME ON THE AIR:
Unlimited license. TRANSCRIPTION SERVICE:
Standard Radio, C. P. MacGregor.
Personnel
Owner F. C. Todd
Manager Pat McSwain
Representative
Adams & Adams
W G*B R
GOLDSBORO— EST. 1939
CAROLINA NETWORK (SPECIAL)
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Eastern Carolina Broadcasting
Co. OPERATED BY: Eastern Carolina Broad-
casting Co. BUSINESS ADDRESS: P. O. Box
372. STUDIO ADDRESS: Raleigh Highway.
PHONE: 1550. TRANSMITTER LOCATION:
Raleigh Highway. TIME ON THE AIR: 7:00
A.M. to 10:00 P.M.; Sundays, 9:00 A.M. to
9:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. M w
Personnel
Station Director A. T. Hawkins
Secretary-Treasurer V. G. Herring
Commercial Manager R. L. Zealy
Program-Musical Director Mrs. John Morris
Publicity Director-Chief Announcer,
Harry G. Bright
Chief Engineer H. H. Lance
Coverage
Daytime Evening
Population — Primary .... 300,000 50,000
Radio Homes — " .... 40,000
Source: Joint Committee.
Representative
Associated Radio Sales
7,000
W B I G
GREENSBORO— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1470 Kc. POWER: 5000 watts.
OWNED BY: North Carolina Broadcasting
Co. OPERATED BY: North Carolina Broad-
casting Co. BUSINESS ADDRESS: O. Henry
Hotel. PHONE: 6125-6. STUDIO ADDRESS:
O. Henry Hotel. TRANSMITTER LOCA-
TION: Guilford Battleground Blvd. TIME
ON THE AIR: 6:00 A.M. to 12 Midnight. NEWS
SERVICE: Transradio Press. MAINTAINS ART-
ISTS' BUREAU. TRANSCRIPTION SERVICES:
World Broadcasting System, Lang-Worth Pro-
gram Features, NAB Transcription Service,
Davis & Schwegler.
I A GOOD
r-THOW!
GREENSBORO
NORTH V
CAROLINA J
George P. Hollingbery jfe
Co.
Nat' I Reps.
UIBIG
ASK
EDNEY RIDGE
WBiG.
'> GREENSBORO, N. C.
FOR
'COLD FACTS"!
5000 Watts, Day 1000 Watts, Night
Soon— 5000 Watts, Unlimited
507
NORTH CAROLINA
Personnel
Station and Commercial
Manager Edney Ridge
Program Director Faye Kenyon
Publicity Director. .Virginia Wilson McKinney
Musical Director Margaret Banks
Chief Engineer Earl Allison
Coverage
Daytime Evening
Population — Primary .... 956,000 587,900
Radio Homes— " 112.300 97,200
Population — Secondary.. 2,110,000 1.644,000
Radio Homes— " 250,000 156.200
Source: Field strength survey and mail re-
sponse analysis; U. S. Census.
Representative
George P. Hollingbery Co.
W G#T C
GREENVILLE— EST. 1939
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: J. J. White. OPERATED BY:
Greenville Broadcasting Co. BUSINESS AD-
DRESS: Greenville. STUDIO ADDRESS: Falk-
land Highway; Louise Hotel, Washington, N.
C. PHONE: 3182. TRANSMITTER LOCATION:
Falkland Highway. TIME ON THE AIR: 6:30
A.M. to 12:00 Midnight; Sundays, 8:00 A.M.
to 12:00 Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Associated,
Standard Radio. MAINTAINS ARTISTS BU-
REAU. Personnel
President J. J. White
Station Manager John F. Holbrook
Publicity Director-Artists' Bureau Head,
Laurine D. Skinner
Chief Announcer C. W. Gibbs
Musical Director J. D. Simpson
Chief Engineer W. G. Eberhart
Coverage
Daytime Evening
Population — Primary 54,466 44,100
Radio Homes — " .... 6.430 5,210
Population — Secondary . . 340.697 54,466
Radio Homes— " . . 41.070 6,430
W H#K Y
HICKORY— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Catawba Valley Broadcasting
Co. OPERATED BY: Catawba Valley Broad-
casting Co. BUSINESS ADDRESS: Hickory.
PHONE: 1195. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 115 hours weekly. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. Personnel
President Carl V. Cline
Station-Commercial Manager W. T. Hix
Program Director James McLendon
Chief Engineer E. S. Long
Coverage
Daytime
Population — Primary .... 104,050
Radio Homes — " .... 10,575
Population — Secondary . . 438,671
Radio Homes — " . . 49,685
Source: Field intensity survey.
Evening
51,635
5,680
WMFR
HIGH POINT— EST. 1936
NATIONAL BROADCASTING CO.
FREQUENCY: 1230 Kc. POWER: 250 watts
OWNED BY: Radio Station WMFR, Inc. OPER
ATED BY: Radio Station WMFR, Inc. BUSI
NESS ADDRESS: 156 Vz S. Main St. PHONE
4593. STUDIO ADDRESS: 156 Vz S. Main St
TRANSMITTER LOCATION: 156 Vz S. Main St
TIME ON THE AIR: Unlimited license. MAIN
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICE: NAB Library, Lang-Worth, C. P.
MacGregor.
Personnel
Station Manager
Commercial Manager.
Ralph M. Lambeth
R. H. Whitlow
W F T C
KINSTON, NORTH CAROLINA
1230 Kc. 250 W
*7Ue WoMb <%o*emo4i
*7aiacca Gente*"
W M VA
MARTINSVILLE, VIRGINIA
1450 Kc. 250 Wd. 100 Wn.
GatfupleieUf and Z^ectuMzly
Jonas Weiland, Mgr.
508
NORTH CAROLINA
W FT C
KINSTON— EST. 1936
MUTUAL BROADCASTING SYSTEM
CAROLINA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Jonas Weiland. OPERATED BY:
Jonas Weiland. BUSINESS ADDRESS: 210
East King St. PHONE: 1200. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Kinston.
TIME ON THE AIR: 15 hours daily. NEWS
SERVICE: Transradio Press.
Personnel
President Jonas Weiland
Commercial Manager Don Bell
Program Director Ray Woodard
Chief Engineer Glen Neuville
Coverage
Daytime Evening
Population — Primary 253,000 65.000
Representative
Burn-Smith Co.
WPTF
RALEIGH— EST. 1922
NATIONAL BROADCASTING COMPANY
FREQUENCY: 680 Kc. POWER: 50,000
watts. OWNED BY: WPTF Radio Co. OPER-
ATED BY: WPTF Radio Co. BUSINESS AD-
DRESS: 20 East Martin. PHONE: 3007-8-9.
STUDIO ADDRESS: 20 East Martin. TRANSMIT-
TER LOCATION: Cary, N. C. TIME ON THE
AIR: 5:30 A.M. to 12:00 Midnight. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus. Lang-Worth.
Personnel
President J. R. Weatherspoon
General Manager Richard H. Mason
Sales Manager John H. Field. Jr.
Program Director Graham B. Poyner
Publicity Director Henry Ross Nigrelli
Technical Supervisor Henry Hulick
Coverage
Daytime Evening
Population— Primary 1,337,350 802,410
Radio Homes— " 161,760 97,056
Population— Secondary . . 1,937,705 1,162,623
Radio Homes— " . . 86,873 51.123
Source: Field intensity measurements and
mail response analysis.
Representative
Free & Peters, Inc.
WRAL
RALEIGH— EST. 1939
MUTUAL BROADCASTING SYSTEM
SOUTHERN BROADCASTING SYSTEM
CAROLINA BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Capitol Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: 130
S. Salisbury St. PHONE: 6411. STUDIO AD-
DRES: 130 S. Salisbury St. TRANSMITTER
LOCATION: Davie St. Extension. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M.; Sundays.
9:00 A.M. to 11:00 P.M. (110 hours weekly).
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: Associated Music Pub-
lishers.
Personnel
President A. J. Fletcher
General Manager Fred Fletcher
Commercial Manager Frank Stearns
Continuity Editor Helen Townend
Publicity Director William M. Carpenter
Chief Announcer J. C. Clark
Musical Director William M. Parker
Chief Engineer Stanley Brown
Coverage
Daytime Evening
Population — Primary 394.500 125,000
Radio Homes — " .... 61.000 29,000
Source: Station survey.
Representative
Sears & Ayer, Inc.
RALEIGH <%
N. C.
NBC Red
SO.OOOw
680 KC.
A/a. 1
Salesman
Exclusive National Representatives
FREE & PETERS, INC.
509
NORTH CAROLINA
W C B T *
ROANOKE RAPIDS— EST. 1941
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: J. Winfield Crew, Jr. OPERATED
BY: J. Winfield Crew, Jr. BUSINESS ADDRESS:
Roanoke Rapids. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license.
Personnel
Owner J. Winfield Crew, Jr.
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WEED
ROCKY MOUNT— EST. 1933
NATIONAL BROADCASTING CO.
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: W. Avera Wynne. OPERATED
BY: W. Avera Wynne. BUSINESS ADDRESS:
Box 391. PHONE: 1420. STUDIO ADDRESS:
Rocky Mount. TRANSMITTER LOCATION:
Rocky Mount. TIME ON THE AIR: 7:30 A.M.
to 12:00 Midnight. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
Owner-Manager W. Avera Wynne
Assistant Manager in
Charge of Sales B. W. Frank
Program-Production Manager, Thomas Snowden
Chief Engineer I. G. Murphrey
Coverage
Population— Primary 225,246 55,000
Radio Homes— " 26,650 12,000
Source: Mail response analysis; U. S. Cen-
sus.
WS T P
SALISBURY— EST. 1939
MUTUAL BROADCASTING SYSTEM
SOUTHERN BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Piedmont Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Yadkin Hotel. PHONE: 2121. STUDIO AD-
DRESS: Yadkin Hotel. TRANSMITTER LOCA-
TION: Statesville Highway at Grant Creek.
TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight.
Personnel
Manager John W. Shultz
Commercial Manager F. F. Patterson
Program Director Bob Van Camp
Chief Announcer Earl Caton
Chief Engineer James R. Yost
Coverage
Population — Primary 354,169
Radio Homes — " 44,810
Population — Secondary 1,015,745
Radio Homes— " 141,100
Source: Station survey; U. S. Census.
Representative
Radio Advertising Corp.
WMFD
WILMINGTON— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: R. A. Dunlea. OPERATED BY:
R. A. Dunlea. BUSINESS ADDRESS: Box 696.
PHONE: 4840. STUDIO ADDRESS: 320 N.
Front St. TRANSMITTER LOCATION: Castle
Hayne Rd. TIME ON THE AIR: 7:03 A.M. to
10:30 P.M.; Sundays, 10:30 A.M. to 10:30 P.M.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-General Manager R. A. Dunlea
Assistant Manager Julia M. Johnston
Program Director H. W. Lee
Production Manager Gene Stokes
Musical Director R. H. Bowden
Chief Engineer Gerald Dreger
Coverage
Population — Primary 90,000
Radio Homes — " 18,000
Population — Secondary 85,000
Radio Homes — " 18,000
Source: Station survey.
Representative
Burn-Smith Co.
W G*T M
WILSON— EST. 1937
MUTUAL BROADCASTING SYSTEM
CAROLINA BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: WGTM, Inc. OPERATED BY:
WGTM, Inc. BUSINESS ADDRESS: 115 W.
Nash St. PHONE: 2188. STUDIO ADDRESS:
115 W. Nash St. TRANSMITTER LOCATION:
two miles south of Wilson on U. S. Highway
301. TIME ON THE AIR: Unlimited. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICES: Davis & Schwekler, Associated
Recorded Program Service.
Personnel
President and General
Manager H. W. Wilson
Vice-President George C. McDonald
Commercial Manager Allen Wanamaker
Program Director Clinton Faris
Chief Announcer-Publicity Director,
Billie Steadman
Musical Director Alberta Carr
Chief Engineer Bill Malone
510.
• • • N O RT H C A RO I I N A - N O RT H D A KOT A • • •
Coverage
Daytime Evening
Population — Primary .... 50,000 50.000
Radio Homes— " 8,000 8.000
Population — Secondary . . 150,003 50,000
Radio Homes — " 22.000 8.000
Source: U. S. Census; station survey.
Representative
Sears & Ayer, Inc.
W A I R
WINSTON-SALEM— EST. 1937
MUTUAL BROADCASTING SYSTEM
SOUTHERN BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: C. G. Hill. George D. Walker, and
S H. Walker. OPERATED BY: C. G Hill.
George D. Walker, and S. H. Walker. BUSI-
NESS ADDRESS: Pepper Bldg. PHONE: 2-1133.
STUDIO ADDRESS: Pepper Bldg. TRANSMIT-
TER LOCATION: Reynolda. TIME ON THE
AIR: 6:00 A.M. to local sunset. NEWS SER-
VICE: Transradio Press.
Personnel
General Manager George D. Walker
Commercial Manager C. G. Hill
Program-Musical Director Charles Keaton
Production Manager Rosser Fowlkes
Chief Engineer Earl Downey
Coverage
Radio Homes — Primary 111,610
Radio Homes — Secondary 275.270
Source: Mail response analysis.
Representative
International Radio Sales
WSJ s
WINSTON-SALEM— EST. 1930
FREQUENCY: 600 Kc. POWER: 1000 watts.
OWNED BY: Piedmont Pub. Co. OPERATED
BY: Piedmont Pub. Co. BUSINESS ADDRESS:
416-420 N. Marshall St. PHONE: 4141. TRANS-
MITTER LOCATION: Liberia St. TIME ON THE
AIR: 6:00 A.M. to midnight (daily); 8:30 A.M.
to midnight (Sunday). NEWSPAPER AFFILI-
ATIONS: Winston-Salem Journal, Twin City
Sentinel. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: NBC Thesaurus.
Lang-Worth.
Personnel
President Gordon Gray
Station Manager N. L. O'Neil
Sales Manager Harold Essex
Program Director Johnny Miller
Chief Announcer Phil Cameron
Musical Director Elsie Tuttle
Chief Engineer Phil Hedrick
Coverage
Daytime Evening
Population— Primary 199.940 199,940
Radio Homes— " 33.470 33,470
Population— Secondary . . 194,220 194.220
Radio Homes— " 27,630 27.630
Source: Field intensity measurements.
Representative
Headley-Reed Co.
IN
Population 641,935 Number of Radio Homes 118,080
Number of Families 152,039 Auto Registrations 181,614
For 1940 Census data, please turn to page 270
KFYR
BISMARCK— EST. 1925
NATIONAL BROADCASTING COMPANY
FREQUENCY: 550 Kc. POWER: 5000 Watts.
OWNED BY: Meyer Broadcasting Co.
BUSINESS ADDRESS: 320 Broadway.
PHONE: 468. STUDIO ADDRESS: 320
Broadway. TRANSMITTER LOCATION: Meno-
ken Township. TIME ON THE AIR: (Daily)
7:00 A.M. to 12:00 midnight; (Sundays) 8:00
A.M. to 12:00 midnight. NEWS SERVICES:
Associated Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
President and General Manager. .P. J. Meyer
Station and Commercial
Manager F. E. Fitzsimonds
Program and Musical Director. . .W. R. Griffin
Publicity Director Mervin Clough
Chief Engineer Ivar Nelson
Coverage
Daytime Evening
Population — Primary 1,600,453 1,600,453
Radio Homes — " 305.563 305,563
Population — Secondary . . 985,156 985,156
Radio Homes— " 199.734 199.734
Source: Joint Committee.
Representative
John Blair & Co.
511
NORTH DAKOTA
KDLR
DEVILS LAKE— EST. 1925
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: KDLR. Inc. OPERATED BY: KDLR.
Inc. BUSINESS ADDRESS: 1025-3rd St. PHONE:
1090. STUDIO ADDRESS: 1025-3rd St. TRANS-
MITTER LOCATION: East end 4th St. TIME
ON THE AIR: 6:30 A.M. to 10:00 P.M. (105
hours weekly). NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President and General Manager. . . .Bert Wick
Program Director Merle Bjork
Musical Director Kermit Myhre
Chief Engineer Richard Moritz
Coverage
Daytime Evening
Population — Primary .... 95.407 95,407
Radio Homes— " .... 14.708 14,708
Population — Secondary . . 200.000 200,000
Source: Field intensity measurements.
W DAY
FARGO— EST. 1922
NATIONAL BROADCASTING COMPANY
FREQUENCY: 970 Kc. POWER: 5000 watts.
OWNED BY: WDAY, Inc. OPERATED BY:
WD AY, Inc. BUSINESS ADDRESS: 118 Broad-
way. PHONE: 5357. STUDIO ADDRESS: 118
Broadway. TRANSMITTER LOCATION: Near
West Fargo. TIME ON THE AIR: 6:00 A.M. to
12:00 Midnight. MAINTAINS ARTISTS BU-
REAU. NEWSPAPER AFFILIATION: Fargo
Forum. NEWS SERVICE: Radio News Assn.;
United Press, Fargo Forum.
Personnel
President and General Manager. E. C. Reineke
Commercial Manager B. J. Lavin
Production Manager David Henley
Chief Announcer and
Artists' Bureau Head Ken Kennedy
Publicity Director Bill Dean
Chief Engineer Julius Hetland
Coverage
Daytime Evening
Population — Primary .... 806.833 760.678
Radio Homes— " 149.510 140.000
Population— Secondary . . 487,885 381.905
Radio Homes— " 89,130 70,790
Source: Mail response analysis.
Representative
Free and Peters, Inc.
K F'J M
GRAND FORKS
FREQUENCY: 1440 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: University of
N. D. OPERATED BY: University of N. D.
BUSINESS ADDRESS: 1st Nat'l Bank Bldg.
PHONE: 1200. STUDIO ADDRESS: 1st Nat'l
Bank Bldg. TRANSMITTER LOCATION: Uni-
versity of N. D. TIME ON THE AIR: 7:00 A.M.
to 10:00 P.M.; Sundays. 9:00 A.M. to 9:00 P.M.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: Lang-Worth.
Personnel
Station Manager Dalton Le Masurier
Sales Manager E. O. Hanson
Program Director Helen La Velle
Chief Engineer Elwin J. O'Brien
Coverage
Population — Primary 274.000
Radio Homes — " 60.200
Population — Secondary 201,700
Radio Homes — " 43,700
Source: Mail response analysis.
K R'M C
JAMESTOWN— EST. 1937
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Roberts-MacNab Co. OPERATED
BY: Jamestown Broadcasting Co. BUSINESS
ADDRESS: Midland Bldg. PHONE: 100-358.
STUDIO ADDRESS: Midland Bldg. TRANSMIT-
TER LOCATION: South of city. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight. NEWS SER-
VICE. Transradio Press. MAINTAINS AR-
TISTS' BUREAU. TRANSCRIPTION SERVICE:
Wor'd Broadcasting System.
Personnel
President R. B. MacNab
Station Manager B. Harland Ohde
Program Director Verna Bekken
Chief Engineer Lloyd R. Amoo
Coverage
Population — Primary 238,620
Radio Homes — " 38,153
Population — Secondary 269,077
Radio Homes — " 43.566
Source: Mail survey; 1940 U. S. Census.
Representative
North Central Broadcasting System
K GC U
MANDAN— EST. 1925
FREQUENCY: 1270 Kc. POWER: 1000 watts,
d.; 50 D watts, n. OWNED BY: Man-
dan Radio Association. OPERATED BY:
Mandan Radio Association. BUSINESS AD-
DRESS: 2D5 First St., N.W. STUDIO AD-
DRESS: Kennelly Furniture Co. Bldg., Man-
dan; Prince Hotel. Bismarck. TRANSMITTER
LOCATION: between Bismarck and Mandan on
Memorial Highway No. 10. TIME ON THE
AIR: 5:30 A.M. to 10:00 P.M.; Sundays. 12:00
Noon to 7:00 P.M. (108 hours weekly). NEWS
512
NORTH DAKOTA
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: C. P. MacGregor. MAINTAINS ART-
ISTS' BUREAU.
Personnel
President H. C. Schulte
Secretary Charles Toman, Jr.
Manager J. K. Kennelly
Chief Engineer-Assistant
Manager Arne E. Anzjon
Program-Musical Director Russ Kaber
Coverage
Population — Primary 107.583
Radio Homes — " 33,350
Population — Secondary 145,606
Radio Homes— " 18,940
Source: Station survey.
•
KLPM
MINOT— EST. 1929
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: John B. Cooley. OPERATED BY:
Same. BUSINESS ADDRESS: Fair Block.
PHONE: 1267-6. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: S. E. Minot. TIME
ON THE AIR: Unlimited license. TRANSCRIP-
TION SERVICES: World Broadcasting System.
Personnel
President John B. Cooley
Station Manager Richard J. Schmidt
Commercial Manager E. H. Cooley
Promotion Manager Leslie Maurin
Representative
Furgason & Walker, Inc.
K 0#V C
VALLEY CITY— EST. 1936
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: KOVC. Inc. OPERATED BY:
KOVC, Inc BUSINESS ADDRESS: 312 Fifth
Ave PHONE: 408. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Valley City. TIME
ON THE AIR: 90 hours weekly.
Personnel
President Milton Holiday
General Manager Robert E. Ingstad
Program Director William Weaver
Musical Director Arthur Lydell
Chief Engineer Stanley Guth
Coverage
Daytime Evening
Population — Primary 229,476 81,265
Radio Homes— " 41.870 14,330
Population — Secondary . . 58,265 22,616
Radio Homes— " 12,930 6,376
Source: Mail count survey; U. S. Census.
Advertising
Agency
Executives
Everywhere
read Radio Daily
Regularly
513
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•
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LOCAL & NATIONAL ADVERTISERS ALREADY
RECOGNIZE ITS SELLING POWER!
BASIC
NBC BLUE
1000 WATTS DAY & NIGHT
:h market, composed of highly-paid, buy-minded employees of
it Rubber C
and dozens of other importa
is now WAKR's audience. With Blue Network features and lively
local programs, the new WAKR literally became a favorite overnight
in Akron homes. Advertisers are buying WAKR all down the line, and
they're enthusiastic about tr
throuqh WAKR!
YOUR story to Al
STUDIOS and OFFICES
Ground Floor
FIRST CENTRAL TOWER
AKRON, OHIO
Represented by INTERNATIONAL RADIO SALES
Population 6,907,612
Mir
Number of Radio Homes
1,748,870
Number of Families
1,894,897
Auto Registrations 1,992,000
For 1940
Census data,
please turn to page 271
WADC
AKRON— EST. 1925
CBS— BASIC
FREQUENCY: 1350 Kc. POWER: 5000 watts.
OWNED BY: Allen T. Simmons. OPERATED
BY: Same. BUSINESS ADDRESS: Box 830.
PHONE: Meadowbrook 3211. STUDIO AD-
DRESSES: Talmadge; Akron. TRANSMITTER
LOCATION: Rout No. 8 between Akron and
Cleveland. TIME ON THE AIR: 125 hours
weekly. NEWS SERVICE: Transradio Press.
Personnel
President-Station Manager . . . Allen T. Simmons
Sales Manager Fred Bock
Commercial Manager-Chief Announcer,
R. B. Wilson
Program Director H. H. Hageman
Production Manager R. B. Wilson
Chief Engineer John Aitkenhead
Coverage
Population — Primary 2,219,696
Radio Homes — " 524,302
Population— Secondary 1.812,893
Radio Homes — " 437,655
Source: Field intensity measurements.
Representative
George P. Hollingbery Co.
W A K R
AKRON— EST. 1940
NATIONAL BROADCASTING CO.
FREQUENCY: 1590 Kc. POWER: 1000 watts.
OWNED BY: Summit Radio Corp. OPERATED
BY: Summit Radio Corp. BUSINESS ADDRESS:
First Central Tower. PHONE: Hemlock 6151.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: 4V2 miles south of Akron. TIME ON
THE AIR: 132 hours weekly. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
NBC Thesaurus, Standard Radio.
Personnel
President-Station Manager .... S. Bernard Berk
Commercial Manager Kenneth M. Keegan
Sales Promotion Manager V. G. Berk
Program Director John T. Vorpe
Production Manager-Chief Announcer,
Deane S. Long
Publicity Director Maguerite Petran
Chief Engineer Don Dayton
Coverage
Population —
Primary and Secondary 718,000
Radio Homes —
Primary and Secondary 178,620
Representative
International Radio Sales
W J w
AKRON— EST.1932
MUTUAL BROADCASTING SYSTEM
OHIO NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WJW, Inc. OPERATED BY: WJW.
Inc. BUSINESS ADDRESS: 41 S. High St.
PHONE: Jefferson 6111. STUDIO ADDRESS:
41 S. High St. TRANSMITTER LOCATION:
41 S. High St. TIME ON THE AIR: 7:00 A.M.
to 1:00 A.M. (127 hours weekly). NEWS SER-
VICE: United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President-Station Manager Bill O'Neil
Commercial Manager R. L. Bowles
Program-Publicity Director Bill Griffiths
Artists' Bureau Head-Musical Director,
Carl Ayers
Office Manager Lawrence Webb
Continuity Director Rae Carde
Chief Engineer Gerald Roberts
Coverage
Population — Primary 658,000
Radio Homes — " 168,000
Population — Secondary 1,485,000
Radio Homes — " 380,000
Source: Station survey.
Representative
Headley-Reed Co.
W l#C A
ASHTABULA— EST. 1937
FREQUENCY: 970 Kc. POWER: 1000 watts.
OWNED BY: WICA, Inc. OPERATED BY:
WICA, Inc. BUSINESS ADDRESS: 221 Center
St. PHONE: 1211-1311. STUDIO ADDRESS:
221 Center St. TRANSMITTER LOCATION:
Jefferson Road. TIME ON THE AIR: 7:00 A.M.
to local sunset. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated. MAIN-
TAINS ARTISTS' BUREAU.
515
OHIO
Personnel
President C. A. Rowley
Manager R. B. Rowley
Commercial Manager R. C. Marvin
Program Director-Artists' Bureau Head,
Walter W. Walrath
Production Manager-Chief Announcer,
A. L. Newkirk
Musical Director Harold Leaman
Publicity Director T. F. Sigman
Chief Engineer George Gautney
Coverage
Population — Primary 601,650
Radio Homes — " 205,030
Population — Secondary 4,870,215
Radio Homes — " 1,081,450
Source: Field strength and mail response
survey.
Representative
Ferguson & Walker, Inc.
W H*B C
CANTON— EST. 1925
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Ohio Broadcasting Co. OPER-
ATED BY: Ohio Broadcasting Co. BUSINESS
ADDRESS: 550 Market St. PHONE: 7166. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 3 miles northwest of city. TIME ON
THE AIR: 7:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATION: Canton Repository
(Brush-Moore, Inc.). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President Louis H. Brush
General Manager Felix Hinkle
Commercial Manager Bill Kirkendale
Program Director Robert Geis
Publicity Director Frank Grosjean
Chief Announcer Jack Nyatt
Musical Director lames Winger
Traffic Manager Elizabeth Weeks
Chief Engineer Kenneth Sliker
Coverage
Population — Primary 746,858
Radio Homes — " 187,714
Population — Secondary 1,079,223
Radio Homes — " 257,500
Source: U. S. Census; Joint Committee; De-
partment of Commerce.
Representative
Weed & Co.
W C*K Y
CINCINNATI— EST. 1929
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1530 Kc. POWER: 50,000
watts. OWNED BY: L. B. Wilson, Inc. OPER-
ATED BY: L. B. Wilson, Inc. BUSINESS AD-
DRESS: Gibson Hotel, 5th and Walnut Sts.
PHONE: Cherry 6565. STUDIO ADDRESS:
Hotel Gibson. TRANSMITTER LOCATION:
Near Crescent Springs, Ky. TIME ON THE
AIR: 5:45 A.M. to 2:00 A.M.; Sundays 8:00
A.M. to 2:00 A.M. (139% hours weekly). NEWS
SERVICE: Transradio Press, United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President and General Manager . . L. B. Wilson
Sales Director Ford Billings
Promotion Manager Bev Dean
Program Director Rex Davis
Sales Promotion Manager . . . George H. Moore
Traffic Manager O. J. Fuller
Merchandising Director Thomas Mitchell
Publicity Director Elmer Dressman
Chief Announcer-Musical Director . . . Rex Davis
Chief Engineer C. H. Topmiller
Assistant Chief Engineer. . . .Arthur H. Gillette
Coverage
Population — Primary 4,129,467
Radio Homes — " 850,060
Population — Secondary 2,289,100
Radio Homes— " 464,733
Source: Field strength and mail response
survey.
Representative
Free & Peters, Inc.
W C*P 0
CINCINNATI— EST. 1922
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Scripps Howard Radio, Inc. OP-
ERATED BY: Scripps Howard Radio, Inc.
BUSINESS ADDRESS: Keith Bldg. PHONE:
Main 3314-5-6-7-8-9. STUDIO ADDRESS: Keith
Bldg. TRANSMITTER LOCATION: Daylight
Bldg. TIME ON THE AIR: 6:00 A.M. to 12:00
midnight; Saturday, to 3:00 A.M. NEWSPAPER
AFFILIATIONS: Scripps Howard Newspapers.
Cincinnati Post. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICES: Standard Radio, Associated.
Personnel
President Jack Howard
Vice President J. C. Hanrahan
General Manager M. C. Watters
Commercial Manager John P. Smith
New Editor Thomas McCarthy
Artists' Bureau Head E. Eppinger
Publicity Director A. Stephan
Musical Director Jesse Walker
Chief Engineer Glen Davis
Coverage
Daytime Evening
Population — Primary .... 940,000 940,000
Radio Homes— " 202,800 202,800
Population— Secondary . 1.500,000 1,500.000
Radio Homes— " 296,000 296,000
Source: Field intensity measurements; U. S.
Census.
516
OHIO
W K R C
CINCINNATI— EST. 1923
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 550 Kc. POWER: 5000 Watts,
d.; 1000 Watts, n. OWNED BY: Cincinnati
Times Star Co. OPERATED BY: Cincinnati
Times Star Co. BUSINESS ADDRESS: Hotel
Alms. Victory Parkway and Wm. H. Taft Rd.
PHONE: Woodburn 0550. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:30 A.M. to 2:00
A.M., daily; 8:00 A.M. to 2:00 A.M., Sundays
(135 hours weekly). NEWSPAPER AFFILIA-
TION: Cincinnati Times Star. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICE:
Standard Radio, C. P. MacGregor.
Personnel
General Manager Hulbert Taft, Jr.
Sales Manager H. E. Fast
Program Director Brad Simpson
Publicity and Special Events
Director Margaret Moloney
Sales Promotion Director Harold Coulter
Educational Director Bernice W. Foley
Chief Announcer Lou Mason
Musical Director Ruth Lyons
Chief Engineer John Tiffany
Coverage
Daytime Evening
Population — Primary 1,920,000 1,049,600
Radio Homes— " 482,290 267,600
Population — Secondary . . 3,615,500 2,004,400
Radio Homes— " . . 947,590 550.390
Source: Field intensity measurements and
mail response analysis.
Representative
The Katz Agency
WLW
CINCINNATI— EST. 1922
NBC (RED & BLUE)
FREQUENCY: 700 Kc. POWER: 50.000
Watts. OWNED BY: The Crosley Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
1329 Arlington St. PHONE: Kirby 4800. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
ATION: Mason. Ohio. 20 hours daily; Sundays,
18 hours. NEWS SERVICES: Associated Press,
International News Service and United Press.
MAINTAINS ARTISTS' BUREAU.
Personnel
President Powel Crosley. Jr.
Vice-President-General Manager
James D. Shouse
Sales Manager R. E. Dunville
Business Manager E. K. Bauer
Sales Service Manager J. E. Rudolph
Promotion Manager William Oldham
Program Director George C. Biggar
Director of Public Service Programs,
Joseph Ries
Artists' Bureau Head William McCluskey
Chief Announcer Peter Granl
News Editor J. N. Bailey
Publicity Director Cecil Carmichael
Technical Supervisor R. J. Rockwell
Representative
Transamerican Broadcasting and Television
Corp.
(See Page 320)
WSAI
CINCINNATI— EST. 1928
NATIONAL BROADCASTING CO.
FREQUENCY: 1360 Kc. POWER: 5000 watts.
OWNED BY: Crosley Radio Corp. OPERATED
BY: Same. BUSINESS ADDRESS: 1329 Arling-
ton St. PHONE: Kirby 4800. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Near Mt.
Healthy. Ohio. TIME ON THE AIR: 6:00 A.M.
to 2:00 A.M. (daily); 8:00 A.M. to 2:00 A.M.
(Sunday). NEWS SERVICES: International News
Service, Associated Press. MAINTAINS AR-
TISTS' BUREAU. TRANSCRIPTION SERVICE:
Associated. n ,
Personnel
President Powel Crosley, Jr.
Vice-President James D. Shouse
General Manager Dewey H. Long
Sales Manager A. S. Grinalds
Artists' Bureau Head George Biggar
Chief Announcer Peter Grant
Program Director Clair Shadwell
Production Manager Harold Carr
Publicity Director Cecil Carmichael
Musical Director William Stoess
Chief Engineer R. J. Rockwell
Representative
International Radio Sales
W CL E
CLEVELAND— EST. 1927
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 610 Kc. POWER: 500 Watts.
OWNED BY: United Broadcasting Co. OPER-
ATED BY: United Broadcasting Co. BUSINESS
ADDRESS: 1311 Terminal Tower. PHONE:
Prospect 5800. STUDIO ADDRESS: 1311 Termi-
nal Tower; TRANSMITTER LOCATION: Seven
Hills. TIME ON THE AIR: 6:45 A.M. to local
sunset. NEWSPAPER AFFILIATION: Cleveland
Plain Dealer. NEWS SERVICE: United Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: Lang- Worth.
Personnel
President John S. McCarrens
Vice-President and Station
Manager H. K. Carpenter
Assistant to Manager Robert D. Borland
Sales Manager K. K. Hackathorn
Program Director . . Russell Richmond
517
OHIO
Merchandising and Advertising
Manager Robert Greenberg
Continuity Director Leslie Biebl
Production Manager Al Llewelyan
Chief Announcer Alun Jenkins
Publicity Director Milton Hill
Artists' Bureau Head Louis Rich
News Editor Lee Otis
Musical Director Willard Pott
Chief Engineer E. L. Gove
Coverage Daytime
Population — Primary 3,114,600
Radio Homes — " 756,920
Source: U. S. Census; Joint Committee.
Representative
Radio Advertising Corp.
w g'a r
CLEVELAND— EST. 1930
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1480 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: WGAR Broad-
casting Co. OPERATED BY: WGAR Broadcast-
ing Co. BUSINESS ADDRESS: Hotel Statler.
PHONE: Prospect 0200. STUDIO ADDRESS:
Hotel Statler. TRANSMITTER LOCATION: 1000
Harvard Ave., Cuyahoga Heights. TIME ON
THE AIR: 7:00 A.M. to 1:00 A.M. (128 hours
weekly). NEWS SERVICE: International News
Service. MAINTAINS ARTISTS' BUREAU.
Personnel
President George A. Richards
Vice President-General Manager. .John F. Patt
Assistant Manager in Charge
of Sales Eugene Carr
Local Sales Manager Harry Camp
Sales Promotion Manager Ellis VanderPyl
Public Relations Director. . . .Maurice Condon
Program Director Carl George
Production Manager David Baylor
Chief Announcer Wayne Mack
Artists' Bureau Head Jack Paar
Musical Director Walberg Brown
Chief Engineer R. Morris Pierce
Coverage
Daytime Evening
Population — Primary .... 2,221,256 1,676,774
Radio Homes— " 539,988 409,103
Source: Field intensity measurements.
Representative
Edward Petry & Co.
WHK
CLEVELAND— EST. 1921
NBC— (BLUE) MUTUAL
FREQUENCY: 1420 Kc. POWER: 5000 watts.
OWNED BY: United Broadcasting Co. OPER-
ATED BY: United Broadcasting Co. BUSINESS
ADDRESS: 1311 Terminal Tower. PHONE:
Prospect 5800. STUDIO ADDRESS: 1311 Termi-
nal Tower. TRANSMITTER LOCATION: Seven
Hills. TIME ON THE AIR: 7:00 A.M. to 1:00
A.M. (125 hours weekly). NEWSPAPER AF-
FILIATION: Cleveland Plain Dealer. NEWS
SERVICE: United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: Lang-
Worth.
Personnel
President John S. McCarrens
Vice President and
Station Manager H. K. Carpenter
Assistant to Manager Robert D. Borland
Sales Manager K. K. Hackathorn
Program Director Russell Richmond
Merchandising and Advertising
Manager Robert Greenberg
Continuity Director Leslie Biebl
Production Manager Al Llewelyan
Chief Announcer Alun Jenkins
Publicity Director Milton Hill
Artists' Bureau Head Louis Rich
News Editor Lee Otis
Musical Director Willard Pott
Chief Engineer E. L. Gove
Coverage*
Daytime
Radio Homes— Primary 2,983,800
Radio Homes— " 725,000
* Evening coverage figures were unavailable
as station went to 5000 watts after December
1, 1940.
Source: Joint Committee.
Representative
Radio Advertising Corp.
W T#A M
CLEVELAND— EST. 1923
NATIONAL BROADCASTING CO.
(BASIC RED)
FREQUENCY: 1100 Kc. POWER: 50,000
Watts. OWNED BY: National Broadcasting
Co., Inc. OPERATED BY: Same. BUSINESS
ADDRESS: 815 Superior Ave., N. E. PHONE:
Cherry 0942. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Brecksville Vil-
lage. TIME ON THE AIR: 5:59 A.M. to 1:00
A.M. (daily). 6:59 A.M. to 1:00 A.M. (Sunday).
NEWS SERVICE: United Press, Associated
Press, International News Service. TRAN-
SCRIPTION SERVICE: NBC Thesaurus, Stand-
ard Radio.
Personnel
President Niles Trammell
Station Manager Vernon H. Pribble
Sales Manager Howard A. Barton
Publicity Director Bob Dailey
Program Director Hal Metzger
Production Manager Fred Wilson
OJfice Manager-Auditor Pearl Hummell
Musical Director Lee Gordon
Chief Engineer S. E. Leonard
518
OHIO
Coverage
Daytime Evening
Population — Primary 5.344,000 4,628,000
Radio Homes— " 1.253.600 1.103.100
Population— Secondary . 6.758.800 9,702.600
Radio Homes— " 1,527.200 2.217,200
Source: NBC Statistical Department; Joint
Committee: U. S. Census.
Representative
National Broadcasting Co., Inc.
W B#N S
COLUMBUS— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1460 Kc. POWER: 5000 watts,
d.; 1000 Watts, n. OWNED BY: WBNS, Inc.
OPERATED BY: WBNS. Inc. BUSINESS AD-
DRESS: 33 No. High St. PHONE: Adams 9265-7.
STUDIO ADDRESS: 33 No. High St. TRANS-
MITTER LOCATION: 1035 Barnett Rd. TIME
ON THE AIR: 6:00 A.M. to 1:00 A.M.; Sunday,
8:00 A.M. to 1:00 A.M. NEWS SERVICE: Asso-
ciated Press. TRANSCRIPTION SERVICE: As-
sociated, World Broadcasting System.
Personnel
President Robert H. Wolfe
Station Manager Richard A. Borel
Sales and Commercial Manager W. I. Orr
Program Director Jack Price
Musical Director Lowell Riley
Education Director Irwin A. Johnson
Promotion Manager Jim Yerian
Publicity Director Jerome R. Reeves
Chief Engineer Lester H. Nafzger
Coverage
Daytime Evening
Population — Primary .... 645,800 573,700
Radio Homes— " .... 148,990 136,990
Population— Secondary . . 2,297,200 761,100
Radio Homes— " . . 498.890 153.280
Source: Field intensity measurements; Joint
Committee.
Representative
John Blair & Company
W CO L
COLUMBUS— EST. 1934
NBC— (RED & BLUE)
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: WCOL, Inc. OPERATED BY:
WCOL, Inc. BUSINESS ADDRESS: 33 N. High
St. PHONE: Main 4581. STUDIO ADDRESS: 33
N. High St. TRANSMITTER LOCATION: 33 N.
High St. TIME ON THE AIR: 125 hours weekly.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President K. B. Johnston
Station Manager Neal Smith
Production Manager Wallace Beavers
Program-Publicity Director . . . Edward Bronson
Chief Engineer Ernest Lowe
Coverage
Population — Primary 411,823
Radio Homes — " 98.500
Source: U. S. Census.
Representative
Weed & Co.
W H*K C
COLUMBUS— EST. 1921
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 640 Kc. POWER: 500 Watts.
OWNED BY: United Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
22 E. Gay St. PHONE: Adams 1101. STUDIO
ADDRESS: 22 East Gay St. TRANSMITTER
LOCATION: Sharon Road. TIME ON THE
AIR: 6:30 A.M. to sundown Los Angeles Time.
NEWSPAPER AFFILIATION: Station is owned
by the United Broadcasting Co. which is
owned and operated by the Cleveland Plain
Dealer. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Lang-Worth. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President John S. McCarrens
General Manager Carl M. Everson
Sales Manager Harry H. Hoessly
Program-Musical Director John Agnew
Production Manager-Artists Bureau Head,
George L. Beebout
Publicity Director Fred Sample
Chief Announcer John Moses
Chief Engineer J. E. Anderson
Coverage
Daytime Evening
Population — Primary 1.997,970 1,997,970
Radio Homes — " 469,830 469,830
Source: U. S. Census.
Representative
Radio Advertising Corp.
w o*s u
COLUMBUS— EST. 1922
MBS (Sustaining only)
FREQUENCY: 570 Kc. POWER: 1000 watts.
OWNED BY: Ohio State University. OPER-
ATED BY: Ohio State University. BUSINESS
ADDRESS: Communications Laboratory.
PHONE: University 3148. STUDIO ADDRESS:
Ohio State University Campus. TRANSMITTER
LOCATION: University Golf Course. TIME ON
THE AIR: 40 hours weekly. NEWS SERVICE:
United Press. Personnel
President Howard L. Bevis
Station Director R. C. Higgy
Production Supervisor C. W. Pettegrew
Program Supervisor W. F. Heimlich
519
OHIO
Publicity Director H. H. Schellenger
Musical Director Ann Charles
Technical Supervisor A. L. Hammerschmidt
(Non-Commercial Station)
W H I 0
DAYTON— EST. 1935
(CBS-BASIC)
FREQUENCY: 1290 Kc. POWER: 5000 watts.
OWNED BY: Miami Valley Broadcasting Corp.
OPERATED BY: Miami Valley Broadcasting
Corp. BUSINESS ADDRESS: 45 S. Ludlow.
PHONE: Adams 2261-2-3-4. STUDIO ADDRESS:
45 S. Ludlow St. TRANSMITTER LOCATION:
Virginia Drive & Brandt Pike. TIME ON THE
AIR: 5:45 A.M. to 1:00 A.M. (132 Viz hours
weekly). NEWSPAPER AFFILIATIONS: Day-
ton Daily News, Springfield News, Springfield
Sun. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Associated Music Pub-
lishers.
Personnel
President James M. Cox, Jr.
Manager James Le Gate
Commercial Manager D. A. Brown
Production Manager Richard Belt
Program Director Lester Spencer
Sales Promotion Manager John Newsock
Chief Engineer Ernest L. Adams
Coverage
Daytime Evening
Population— Primary 650,400 500,400
Radio Homes— " 141,170 113,430
Population— Secondary . . 4.531,500 2,139,300
Radio Homes— " 1.028,940 490.550
Source: CBS Listeners and Dealers Survey.
Representative
George P. Hollingbery Co.
wi'ng
DAYTON— EST. 1922
NATIONAL BROADCASTING CO.
FREQUENCY: 1410 Kc. POWER: 5000 watts.
OWNED BY: Great Trails Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Loew Theatre Bldg., 121 N. Main. PHONE:
Adams 3288-9. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Shaker Road.
TIME ON THE AIR: 5:45 A.M. to 1:00 A.M.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus. MAIN-
TAINS ARTISTS' BUREAU.
520
OHIO
Personnel
President. Charles Sawyer
General Manager Ronald B. Woodyard
Sales Promotion Manager James Cox
Production and Program Manager.
Ranny Daly
Chief Announcer Jim Miles
Musical Director Charles Reeder
Chief Engineer Paul Braden
Coverage
Daytime Evening
Population— Primary 573,800 369,500
Radio Homes— " 146,260 92.170
Population— Secondary . . 412.346 219,345
Source: Station survey.
W L*0 K
LIMA— EST. 1936
NATIONAL BROADCASTING CO.
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Fort Industry Co. OPERATED
BY: The Fort Industry Co. BUSINESS ADDRESS:
Broadcasting Bldg., Toledo, Ohio. PHONE:
Main 1316. STUDIO ADDRESS: Lima Trust
Bldg. TRANSMITTER LOCATION: 1424 Rice
Ave. TIME ON THE AIR: 7:00 A.M. to 12:00
Midnight. NEWS SERVICE: International News
Service. TRANSCRIPTION SERVICE: NBC
Thesaurus, Lang-Worth. MAINTAINS ARTISTS'
BUREAU.
Personnel
President George Storer
General Manager Ralph Elvin
Program Director-Artists' Bureau Head,
Hugh Downs
Chief Announcer Crawford Taylor
Chief Engineer Russell Shettler
WMAN
MANSFIELD— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Richland, Inc. OPERATED BY:
Richland, Inc. BUSINESS ADDRESS: Ohio The-
atre Bldg., 140 Park Ave., West. STUDIO
ADDRESS: Ohio Theatre Bldg., 140 Park Ave..
West. TRANSMITTER LOCATION: Longview
and North Main St. TIME ON THE AIR: 7:00
A.M. to 7:00 A.M. to 10:00 P.M. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President M. F. Rubin
Vice-President C. F. Burke
Secretary Marie W. Vandegrift
Treasurer W. M. O'Neil
General Manager Orville E. Field
Sales Manager I. D. Wellington
Program-Publicity Director Gwen Fields
Sales Promotion Manager Dave Francis
Chief Announcer Gene LaValle
Musical Director Earl Black
Chief Engineer Howard Jonard
Coverage
Population — Primary 175,076 105,000
Radio Homes — " 85,993 37,000
Population — Secondary . . 157,558 94,500
Radio Homes— " . . 77.403 33,300
Source: Station survey.
Representative
Headley-Reed Co.
WMRN
MARION— EST. 1940
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: The Marion Broadcasting Co.
OPERATED BY: The Marion Broadcasting Co.
BUSINESS ADDRESS: WMRN Bldg. PHONE:
2516. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: N. Main St. TIME ON THE
AIR: 7:00 A.M. to 10 P.M. (105 hours weekly).
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus. MAINTAINS
ARTISTS' BUREAU.
Personnel
President Robert T. Mason
Station Manager Dale Robertson
Sales Manager Maurice Dunlap
Program-Publicity Director Russell Salter
Chief Engineer Robert Morrison
Coverage
Population — Primary 91,200
Population — Secondary 250,000
Source: Field intensity measurement.
W P#A Y
PORTSMOUTH— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Vee Bee Corp. OPERATED BY:
Same. BUSINESS ADDRESS: 1009 Gallia St.
PHONE: 1010. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: 821 Chillocothe St.
TIME ON THE AIR: 7:00 A.M. to 10:00 P.M.;
Sunday, 9:30 A.M. to 7:00 P.M. NEWSPAPER
AFFILIATION: Portsmouth Times. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President Chester B. Thompson
General Manager Ralph H. Patt, Jr.
Program Director William Aldridge
Chief Engineer Maurice Myers
Coverage
Daytime Evening
Population — Primary 164,000 118,000
Radio Homes — " 34,700 25,300
Population — Secondary . . 301,000 215,000
Radio Homes — " 60,600 45,200
Source: U. S. Census; Joint Committee.
Representative
Cox and Tanz
521
tmaa
WFMJ's Studio No. 1 during a broadcast by Horace Heidt. The studio seats 200.
WFMJ
has more listeners than any other station heard in the Youngs-
town area.* Advertisers will assure themselves of largest
audiences by choosing this popular and enterprising station in
one of the nation's largest steel-making districts where every
plant is working at capacity and enlarging to meet defense
demands.
* Survey by Hooper-Holmes Bureau.
WFMJ
YOUNGSTOWN, OHIO
National Representatives: Headley-Reed Co.
New York • Chicago • Detroit • Atlanta
522
OHIO
W I Z E
SPRINGFIELD— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Radio Voice of Springfield, Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
117 West High St. PHONE: 6121. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight. NEWS SERVICE. Transradio Press.
TRANSCRIPTION SERVICE: Standard Radio
Personnel
Vice President-Station Manager,
Ronald B. Woodyard
Sales Manager Lou Boulette
Program Director William Ratcliff
Chief Engineer Arthur Martin
W S#T V
STEUBENVILLE— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: The Valley Broadcasting Co.
OPERATED BY: The Valley Broadcasting Co.
BUSINESS ADDRESS: Exchange Realty Bldg.
PHONE: 5200. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Altamont Heights.
TIME ON THE AIR: 7:00 A.M. to 12:00 Mid-
night; Sunday, 9:00 A.M. to 12:00 Midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Lang-Worth. MAINTAINS
ARTISTS' BUREAU.
Personnel
General Manager John J. Laux
Program Director-Artists' Bureau Head,
John Merdian
Publicity Director James Dooley
Continuity Editor Val Senofsky
News Editor-Chief Announcer Al Gray
Chief Engineer Joseph Troesch
Coverage
Population — Primary 540,066
Radio Homes — " 115,655
Source: Radio Daily Major Market Study;
Joint Committee. •
WTO L
TOLEDO— EST. 1938
FREQUENCY: 1230 Kc. POWER: 250 watts
OWNED BY: Community Broadcasting Co
OPERATED BY: Community Broadcasting Co
BUSINESS ADDRESS: Penthouse, Bell Bldg
PHONE: Adams 3291-2. STUDIO ADDRESS
Same. TRANSMITTER LOCATION: Toledo
TIME ON THE AIR: 6:30 A.M. to 1:00 A.M.
NEWS SERVICE: United Press. TRANSCRIP
TION SERVICE: Associated. MAINTAINS ART
ISTS' BUREAU.
First Choice by 56
WTOL is the favorite station for newscasts
by the decisive margin of 56% over the next
most popular station heard in the Toledo
area!
4302 personal interviews were completed by
a recognized independent research organiza-
tion and the above fact is quoted from the
sworn statement of this authority.
Listener preference, coupled with WTOL's
continued low rates offers advertisers a sen-
sational advantage. Ask for availabilities next
to news!
WTOL
TOLEDO'S Friendly
STATION
ARCH. SHAWD
Vice Pres. & Mgr.
Represented Nationally by Radio Advertising Corporation
523
OHIO
Personnel
President Frazier Reams
Executive Vice-President Arch Shawd
Program-Publicity Allan Miller
Chief Engineer Frank Ridgeway
Coverage
Daytime Evening
Population — Primary 700,000 700,000
Radio Homes— " .......... 179,000 179,000
Population — Secondary . . 1,250,000 1,250,000
Radio Homes — " 336,000 336,000
Source: Mail Response analysis.
Representative
Radio Advertising Corp.
W S*P D
TOLEDO— EST. 1921
NATIONAL BROADCASTING CO.
FREQUENCY: 1370 Kc. POWER: 5000 watts.
OWNED BY: The Fort Industry Co. OPER-
ATED BY: The Fort Industry Co. BUSINESS
ADDRESS: Broadcast Bldg., 136 Huron St.
PHONE: Adams 3175. STUDIO ADDRESS:
Commodore Perry Hotel; Broadcast Bldg.
TRANSMITTER LOCATION: Oregon Road.
TIME ON THE AIR: 6:00 A.M. to 1:00 A.M.,
daily; 8:00 A=M. to 1:00 A.M., Sundays (131
hours weekly). NEWS SERVICE: International
News Service, United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, Lang-Worth.
Personnel
President George B. Storer
V.P.-Station Manager J. Harold Ryan
Commercial Manager E. Y. Flanigan
Program Director Russell Gohring
Promotion Manager Merrill N. Pheatt
Chief Engineer William Stringf ellow
Coverage
Population — Primary 1,203,574
Radio Homes — " 302,590
Population — Secondary 4,000,000
Radio Homes — " 1,000,000
Source: Station survey.
Representative
The Katz Agency
W F*M J
YOUNGSTOWN— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: William F. Maag, Jr. OPERATED
BY: Same. BUSINESS ADDRESS: 101 West
Boardman St. STUDIO ADDRESS: 101 West
Boardman St. TRANSMITTER LOCATION: 101
West Boardman St. TIME ON THE AIR: 6:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: Stan-
dard Radio, Lang-Worth, C. P. MacGregor.
Personnel
Manager William F. Maag, Jr.
Program Director Lee Bland
Advertising Manager .... Leonard E. Nasman
Chief Engineer Frank Dieringer
Coverage
Daytime Evening
Population — Primary 813,150 813,150
Radio Homes— " 187,505 187,505
Source: Field strength measurements; U. S.
Department of Commerce.
Representative
Headley-Reed Co.
(See Page 522)
W K*B N
YOUNGSTOWN— EST. 1926
CBS
FREQUENCY: 570 Kc. POWER: 1000 Watts, d.;
500 Watts, n. OWNED BY: WKBN Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: 17 No. Champion St. PHONE: 42122.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Sunset Blvd. TIME ON THE AIR:
7:30 A.M. to 12:00 midnight. NEWSPAPER AF-
FILIATION: Cleveland Plain Dealer. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICES: World Broadcasting System, Lang-
Worth.
Personnel
President and Gen. Mgr..W. P. Williamson, Jr.
Station Director J. L. Bowden
National Sales Manager C. Alden Baker
Local Sales Manager Walter Link
Publicity and Musical Director. . .G. Davidson
Production Manager Wayne Johnson
Chief Engineer B. T. Wilkins
Coverage
Population— Primary 1,670,000
Radio Homes — " 377,600
Population— Secondary 4,946,000
Radio Homes— " 1,119,700
Source: Field strength survey.
WHIZ
ZANESVILLE— EST. 1924
NATIONAL BROADCASTING CO.
OHIO STATE NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WALR Broadcasting Corp. OPER-
ATED BY: WALR Broadcasting Corp. BUSI-
NESS ADDRESS: 48-52 North Fifth St., Lind
Arcade. PHONE: 644. STUDIO ADDRESS:
48-52 North Fifth St., Lind Arcade. TRANS-
MITTER LOCATION: Newark Road. TIME ON
THE AIR: 6:30 A.M. to 12:00 Midnight; Sun-
day, 8:00 AM. to 10:00 P.M. (119 hours weekly).
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: Standard Radio, Lang-Worth.
524
OH IO-OKLAHOMA
Personnel
President Goerge Storer
Managing Director Stanton P. Kettler
Program Director and Assistant Manager,
Allen L. Haid
Musical Director-Chief Announcer,
James Minium
Chief Engineer Wm. Hunt
Coverage
Daytime Evening
Population— Primary 214,231 185,437
Population— Secondary . . 52,229 52,229
Population— Secondary . . 295,421 190.231
Radio Homes— " . . 59,221 59,221
Source: Mail response survey; 1940 U. S.
Census; Consumer Market Data Handbook.
Representative
John Blair & Co.
OKLAHOMA
Population 2,336,434
Number of Families 609,094
For 1940 Census data,
Number of Radio Homes 450,390
Auto Registrations 588,109
please turn to page 272
K A D A
ADA— EST. 1934
MUTUAL— OKLAHOMA NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Dr. C. C. Morris. OPERATED BY:
Dr. C. C. Morris. BUSINESS ADDRESS: High-
way No. 48, north of Ada. PHONE: 1212.
STUDIO ADDRESS: Highway No. 48, north of
Ada. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS
SERVICE: Transradio Press.
Personnel
Owner Dr. C. C. Morris
Station and Commercial
Manager James M. Griffith
Program Director J. B. Cahill
Chief Engineer Leiland Seay
Coverage
Daytime Evening
Population — Primary 225,000 150,000
Radio Homes — " 48,000 27.000
Source: U. S. Census.
Representative
Arthur H. Hagg & Associates
K V*S 0
ARDMORE— EST. 1935
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Ardmoreite Pub. Co. OPERATED
BY: Ardmoreite Pub. Co. BUSINESS ADDRESS:
114-18 N. Washington. PHONE: 3030. STUDIO
ADDRESS: Chickasaw and N. W. Blvd. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS-
PAPER AFFILIATION: Daily Ardmoreite. NEWS
SERVICE: Associated Press (Non-Commercial).
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
General Manager Albert Riesen
Station Manager Wilbrit Chaffin
Chief Announcer Paul Duncan
Musical Director Dolly Dutton
Chief Engineer J. H. Holmes
Coverage
Daytime Evening
Population— Primary 202,413 110,184
Radio Homes— " 31.668 18,243
Population— Secondary . . 221,559 135,721
Radio Homes— " 33,533 19,286
Source: U. S. Census; Joint Committee.
K A*S A
ELK CITY— EST. 1932
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: E. M. Woody. OPERATED BY:
E. M. Woody. BUSINESS ADDRESS: Casa
Grande Hotel. PHONE: 730. STUDIO AD-
DRESS: Casa Grande Hotel. TRANSMITTER
LOCATION: Casa Grande Hotel. TIME ON
THE AIR: 6:00 A.M. to 10:00 P.M. (86 hours
weekly). NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: Davis & Schweg-
ler. MAINTAINS ARTISTS' BUREAU.
Personnel
President E. M. Woody
Station Manager F. E. Mayhew
Program Director-Artists' Bureau Head,
Johnny Carman
Publicity Director R. Jack Christy
Musical Director F. Leon Dean
Chief Engineer George Fenter
Coverage
Daytime Evening
Population — Primary 192,772 65,515
Radio Homes— " 32,649 11.010
Population — Secondary . . 399,508 166,443
Radio Homes— " . . 66,443 33,467
Source: Mail response and field intensity
surveys; 1940 U. S. Census.
Representative
Cox & Tanz
525
COME AND GET IT!..
We wouldn't "high pres-
sure" you for worlds
— but when you want
complete Oklahoma Cov-
erage (plus parts of
other states) and you
want to catch customers
by the scruff of the neck
and "drag 'em in," you
need look no further.
BOTH STATIONS
5000 WATTS DAY AND NIGHT
• CBS •
Qklaka+na Gity
KOMA
^uha
KTUL
FREE & PETERS, lnc.# Exclusive National Representatives
526
OKLAHOMA
K C R C
ENID— EST. 1926
MUTUAL and OKLAHOMA NETWORK
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: Enid Radiophone Co. OPERATED
BY: Enid Radiophone Co. BUSINESS AD-
DRESS: Willow & Kennedy Sts. PHONE: 447-8.
STUDIO ADDRESS: Willow & Kennedy Sts.
TRANSMITTER LOCATION: Willow & Kennedy
Sts. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M.;
Sunday, 9:00 A.M. to 11:00 P.M NEWSPAPER
AFFILIATIONS: Enid Morning News, Enid Daily
Eagle NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. Personnel
President M. C. Garber
Station Manager Milton B. Garber
Sales Promotion Manager H. P. Hale
Artists' Bureau Head Keith Painton
Publicity Director Harold Baker
Musical Director Mabel Waken
Chief Engineer A. B. Clopton
Coverage
Population — Primary 270,700
Radio Homes — " 44,700
Population — Secondary 761.700
Radio Homes — " 134,000
Source: Station survey.
Representative
Arthur Hagg & Associates
K S W 0
LAWTON— EST. 1941
FREQUENCY: 1120 Kc. POWER: 250 watts.
OWNED BY: Willard Carver and Byrne Ross.
OPERATED BY: Same. BUSINESS ADDRESS:
Lawton. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: Daytime license.
Personnel
Partner Willard Carver
Partner Byrne Ross
* Station was licensed to operate under a
construction permit at time of going to press
and no further informaion was available.
KBIX
MUSKOGEE— EST. 1936
MUTUAL— OKLAHOMA NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Oklahoma Press Pub. Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
P. O. Box 1512. PHONE: 302. STUDIO AD-
DRESS: Barnes Bldg. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 7:00 A.M. to
12:00 Midnight. NEWSPAPER AFFILIATION:
Muskogee Daily Phoenix, Muskogee Times-
Democrat. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
Vice-President Tarn Bixby, Jr.
General Manager O. C. Benjamin
Program Director Mark Weaver
Chief Announcer Jack Black
Chief Engineer Lester Harlow
Coverage
Population — Primary 371.000
Radio Homes — " 53,000
Source: Mail response analysis.
Representative
The Branham Co.
W N A D
NORMAN— EST. 1922
FREQUENCY: 690 Kc. POWER: 1000 watts.
OWNED BY: University of Oklahoma. OPER-
ATED BY: University of Oklahoma (extension
division). BUSINESS ADDRESS: University of
Oklahoma. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: Shares time.
Personnel
Station Director Homer Heck
Director of Production H. H. Leake
Chief Engineer Clyde Farrar
(Non-Commercial Station)
K 0#M A
OKLAHOMA CITY— EST. 1932
(as KFJF— 1923)
COLUMBIA BROADCASTING SYSTEM
OKLAHOMA METROPOLITAN LINE
FREQUENCY: 1520 Kc. POWER: 5,000
Watts. OWNED BY: KOMA, Inc. OPERATED
BY: Same. BUSINESS ADDRESS: Biltmore Hotel.
PHONE: 2-3291-2-3. STUDIO ADDRESS: Biltmore
Hotel. TRANSMITTER LOCATION: 7V2 miles
north of Oklahoma City. TIME ON THE AIR:
6:00 A.M. to Midnight (daily); 8:00 A.M. to
Midnight (Sunday). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: World
Broadcasting System. MAINTAINS ARTISTS'
bureau. Personnel
President J. T. Griffin
Station Manager Neal Barrett
Commercial Manager Jack Howell
Director of Promotion Raymond Ruff
Program Director Jack Mitchell
Accountant Marie Green
Musical Director Paul Christenson
Chief Engineer M. W. Thomas
Coverage
Population — Primary 351,709*
Radio Homes — " 266,840
* Families.
Source: Mail response and field intensity
survey; 1939 Consumer Market Data Hand-
book. Representative
Free & Peters, Inc.
527
OKLAHOMA
KOCY
OKLAHOMA CITY— EST. 1923
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Plaza Court Broadcasting Co.
OPERATED BY: Plaza Court Broadcasting Co.
BUSINESS ADDRESS: Plaza Court. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 115V2 hours weekly.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Lang- Worth, Associated, C. P.
MacGregor, Standard Radio.
Personnel
President John D, Thomas
Manager M. H. Bonnebrake
Commercial Manager Joe Bernard
Program Director Louis Hartman
Publicity Director Warren Moore
Chief Announcer Ted Andrews
Musical Director Francis Lester
Chief Engineer G. W. Brock
Coverage
Daytime Evening
Population — Primary 352,507 352.507
Radio Homes— " .... 72,511 72,511
Source: Field strength survey.
K T#0 K
OKLAHOMA CITY— EST. 1927
NBC-BLUE
MUTUAL— OKLAHOMA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Oklahoma Broadcasting Co., Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
1800 W. Main. PHONE: 3-8352-3. STU-
DIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio, Lang- Worth.
Personnel
President Harold V. Hough
Station Manager Kenyon M. Douglass
Program Director Harold Shreve
Production Manager-Publicity Director,
Paul Buenning
Chief Announcer Dale Scott
Chief Engineer Bernard Tullius
Coverage
Population — Primary 561,010
Radio Homes— " 114,200
Source: Mail response survey; Joint Com-
mittee. Representative
Arthur H. Hagg & Associates
W K Y
OKLAHOMA CITY— EST. 1928
NATIONAL BROADCASTING COMPANY
FREQUENCY: 930 Kc. POWER: 5000 watts.
OWNED BY: Oklahoma Publishing Co. OP-
ERATED BY: WKY Radiophone Co. BUSINESS
ADDRESS: Skirvin Tower Hotel. PHONE: 3-4306.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Nine miles out on highway No. 66.
TIME ON THE AIR: 6:00 A.M. to Midnight.
NEWSPAPER AFFILIATIONS: The Daily Okla-
homan, Oklahoma City Times. NEWS SER-
VICE: Associated Press (Non-Commercial); Chi-
cago Daily News Foreign Service. TRAN-
SCRIPTION SERVICES: NBC Thesaurus, Stand-
ard Radio, C. P. MacGregor.
Personnel
President. E. K. Gaylord
Secretary-Treasurer Edgar T. Bell
Station Manager Gayle V. Grubb
Commercial Manager R. E. Chapman
Local Sales Manager E. L. Colbourn
Program Director . .Ray Buffum
Special Events Director Terry O'Sullivan
News Editor-Publicity Director. .Robert Eastman
Traffic Manager Daryl McAllister
Musical Director. Allan Clark
Chief Engineer Herman Lovell
Coverage
Daytime Evening
Population — Primary 1,533,392 942,547
Radio Homes— " .... 314,842 146.401
Population — Secondary . . 401,500
Radio Homes — " . . 68,900
Source: Field strength survey; mail response
analysis; U. S. Census; Joint Committee.
Representative
The Katz Agency
K H*B G
OKMULGEE— EST. 1937
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Okmulgee Broadcasting Corp.
OPERATED BY: Okmulgee Broadcasting Corp.
BUSINESS ADDRESS: McCulloch Bldg. PHONE:
3646. STUDIO ADDRESS: McCulloch Bldg.
TRANSMITTER LOCATION: 20th and S. Ok-
mulgee Sts. TIME ON THE AIR: Unlimited
license. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President-Manager Pat Buford
Secretary-Treasurer and Commercial
Manager Lucille Buford
Chief Engineer J. H. Smith
Coverage
Population — Primary 158,000
Radio Homes — " 33,200
Population — Secondary 409,500
Radio Homes — " 82,000
Source: Station survey.
W B*B Z
PONCA CITY— EST. 1928
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Estate of C. L. Carrell. OPERATED
528
OKLAHOMA
BY: Adelaide Lillian Carrell, Executrix. BUSI-
NESS ADDRESS: 615 West Grand Ave. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Ponca City. TIME ON THE AIR: 7:00 A.M.
to 10:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
Managing Director A. L. Carrell
Commercial Manager Frank J. Lynch
Program Director Bob Lotting
Coverage
Population — Primary 420,000
Radio Homes — " 65,400
Source: Station survey.
K G#F F
SHAWNEE— EST. 1930
NATIONAL BROADCASTING CO.
MUTUAL and OKLAHOMA NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: KGFF Broadcasting Co.. Inc. OP-
ERATED BY: KGFF Broadcasting Co.. Inc.
BUSINESS ADDRESS: Aldridge Hotel. PHONE:
4390. STUDIO ADDRESS: Aldridge Hotel.
TRANSMITTER LOCATION: Shawnee Country
Club. TIME ON THE AIR: 7:00 A.M. to midnight.
NEWSPAPER AFFILIATIONS: Shawnee Morn-
ing News, Shawnee Evening Star, Stauffer Pub-
lications. Inc. NEWS SERVICE: Associated
Press. Personnel
President Oscar Stauffer
Secretary-Treasurer and General Manager,
Joseph W. Lee
Commercial Manager Weldon Stamps
Chief Announcer Frank Jackson
Publicity Director Maxine Eddy
Chief Engineer John Molloy
Coverage
Daytime Evening
Population — Primary 437.563 179.931
Radio Homes — " 89,250 34,040
Source: Joint Committee; U. S. Census; field
intensity measurements.
Representative
Arthur H. Hagg & Associates
ko'm e
TULSA— EST. 1938
NATIONAL BROADCASTING CO.
MUTUAL BROADCASTING SYSTEM-
OKLAHOMA NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Oil Capital Sales Corp. OPER-
ATED BY: Oil Capital Sales Corp. BUSINESS
ADDRESS: Radio Bldg., 910 S. Boston. PHONE:
3-4121. TRANSMITTER LOCATION: 3904 S.
Newport, Tulsa. TIME ON THE AIR: 6:00 A.M.
to 12:00 Midnight. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
President Harry Schwartz
General Manager John M. Whitney
Commercial Manager Harold Grimes
Program Director Ken Linn
Sales Promotion Manager Ray E. Sollars
Chief Engineer James F. Manship
Representative
Arthur H. Hagg & Associates
KT#U L
TULSA— EST. 1934
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1430 Kc. POWER: 5000 watts.
OWNED BY: J. T. Griffin. OPERATED BY:
Tulsa Broadcasting Co., Inc. BUSINESS AD-
DRESS: National Bank of Tulsa Bldg. PHONE:
2-3191. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Route No. 8, Tulsa. TIME
ON THE AIR: 125 hours weekly. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: Associated. MAINTAINS ARTISTS-
BUREAU. Personnel
President J. T. Grifiin
Vice President-General
Manager Wm. C. Gillespie
Commercial Manager Lawson Taylor
Promotion & Publicity
Director John Esau
Program Director-Artists' Bureau Head,
Jack Hoffman
Production Manager Carlyle Stevens
Chief Announcer Eddie Lyon
Musical Director Lillian Smithline
Chief Engineer Nathan Wilcox
Coverage*
Population— Primary 682,600f
Radio Homes — " 138,424f
Population — Secondary 1,321,374*
Radio Homes— " 297,300*
*No evening figures available; station has
been granted power increase.
f Within .5 Millivolt area.
^Regular listening area.
Source: Field intensity measurements; De-
partment of Commerce.
Representative
Free & Peters. Inc.
(See Page 526)
K V#0 0
TULSA— EST. 1926
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1170 Kc. POWER: 50.000
Watts. OWNED BY: Southwestern Sales Corp.
OPERATED BY: Southwestern Sales Corp.
BUSINESS ADDRESS: Philtower Bldg. PHONE:
2-2254. STUDIO ADDRESS: Philtower Bldg.
TRANSMITTER LOCATION: 11 miles east of
Tulsa, Highway 66. TIME ON THE AIR: 127
hours weekly. NEWS SERVICES: Intema-
529
OKLAHOMA-OREGON
tional News Service, United Press. TRAN-
SCRIPTION SERVICES: World Broadcasting
System. MAINTAINS ARTISTS' BUREAU.
bureau Personnel
President P. Q. Proctor
Vice President-General
Manager William B. Way
Commercial Manager Willard Egolf
Promotion Manager George Engleter
Program Director-Artists' Bureau Head,
Edward C. Coontz
Chief Announcer Lou Kemper
News Editor G. Kenneth Miller
Continuity Editor F. M. Randolph
Director of Women's Activities . Dorothy McCune
Musical Director Joe O'Neill
Publicity Director Allan Page
Chief Engineer L. W. Stinson
Coverage
Population — Primary 2,184,058
Radio Homes— " 418,890
Population — Secondary 2,191,598
Radio Homes— " 437,780
Source: Joint Committee.
Representative
Edward Petry & Company
^p FI^^IM
Population 1,089,684 Number of Radio Homes 320,780
Number of Families 335,944 Auto Registrations 396,126
For 1940 Census data, please turn to page 274 i
K W I L
ALBANY— EST. 1940
MUTUAL BROADCASTING SYSTEM
DON LEE BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Central Williamette Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: Albany. STUDIO ADDRESS: 15th and
Elm Sts. PHONE: 870. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 17 hours
daily. NEWSPAPER AFFILIATION: Albany
Democrat-Herald. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: C. P. Mac-
Gregor. Personnel
President W. L. Jackson
General Manager R. R. Cronise
Station and Commercial Manager,
Chet Wheeler
Program Director-Chief Announcer,
Ben T. Weaver
Chief Engineer Paul W. Spargo
Coverage
Population — Primary 60,000
Population — Secondary 177,000
Source: Station survey; 1940 U. S. Census.
ka's t
ASTORIA— EST. 1935
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Astoria Broadcasting Co. OPER-
ATED BY: Astoria Broadcasting Co. BUSINESS
ADDRESS: 1006 Taylor Ave. PHONE: 95. STU-
DIO ADDRESS: 1006 Taylor Ave. TRANSMIT-
TER LOCATION: 1006 Taylor Ave. TIME ON
THE AIR: 7:00 A.M. to 8:30 P.M. NEWSPAPER
AFFILIATION: Astorian-Budget. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President M. R. Chessman
Station Manager James C. Wallace
Commercial Manager Frank E. Marrion
Representatives
Walter Biddick Co.
K B*K R
BAKER— EST. 1939
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Louis P. Thornton. OPERATED
BY: Same. BUSINESS ADDRESS: Baker Loan
& Trust Co. Bldg. STUDIO ADDRESS: Baker
Loan & Trust Co. Bldg. TRANSMITTER LOCA-
TION: East "H" St. TIME ON THE AIR: 6:30
P.M. to 10:00 P.M.; Sundays, 9:00 A.M. to
8:00 P.M. TRANSCRIPTION SERVICE: C. P.
MacGregor. Personnel
Owner Louis P. Thornton
Resident Manager Ellwood W. Lippincott
Sales Manager Fred H. Pelger
K B'N D
BEND— EST. 1938
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: The Bend Bulletin. OPERATED
BY: The Bend Bulletin. BUSINESS ADDRESS:
1121 Wail St. PHONE: 848. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 7:00 A.M. to 10:00 P.M.
NEWSPAPER AFFILIATION: The Bend Bulletin.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
Station Manager Frank H. Loggan
Commercial Manager Chet Wheeler
Chief Technician Gene Lovejoy
530
OREGON
• • •
Coverage
Daytime Evening
Population — Primary 20,000 20,000
Radio Homes — " 4,300 4,300
Population — Secondary . . 15,000 15,000
Radio Homes — " 3,000 3,000
Source: U. S. Census; Joint Committee.
K 0*A C
CORVALLIS— EST. 1922
FREQUENCY: 550 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Oregon State
Agricultural College. OPERATED BY: Oregon
State Agricultural College. BUSINESS AD-
DRESS: Corvallis. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 9:00 A.M. to 9:00 P.M.
Personnel
Director Luke L. Roberts
Chief Engineer Grant S. Feikert
(Non-Commercial Station)
KODL
THE DALLES— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Western Radio Corp. OPERATED
BY: Western Radio Corp. BUSINESS ADDRESS:
Scenic Drive. PHONE: 2300. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 102 hours weekly.
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU.
Personnel
President-Station Manager,
V. Barney Kenworthy
Commercial and Sales Promotion Manager,
Glenn Howell
Program Director-Chief Announcer,
Marvin Johnson
Publicity Director Margaret Burnett
Chief Engineer Paul Walden
Coverage
Daytime Evening
Population — Primary 20,000 16,000
Radio Homes— " 96.2% 96.2%
Population — Secondary . . 80,000 25,000
Radio Homes — " . . 96.2% 96.2%
Source: Station estimate; Joint Committee.
K 0 R E
EUGENE— EST. 1927
MBS— DON LEE BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Frank L. Hill & C. G. Phillips. OP-
ERATED BY: Eugene Broadcast Station. BUSI-
NESS ADDRESS: Route 2. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Eugene. TIME ON THE AIR: 6:00 A.M. to
1:00 A.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: C. P. MacGregor.
Personnel
Owner Frank L. Hill
Station Manager Glenn McCormick
Program-Publicity Director Day Foster
Chief Announcer Dolf James
Chief Engineer Harold Gander
Coverage
Population — Primary 95,748
Radio Homes — " 20,100
Population — Secondary 39,220
Radio Homes — " 6,239
Source: Station survey.
Representative
John Blair & Co.
KUIN
GRANTS PASS— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Southern Oregon Broadcasting Co.
OPERATED BY: Southern Oregon Broadcasting
Co. BUSINESS ADDRESS: P. O. Box 43. STU-
DIO ADDRESS: Redwood Highway. TRANS-
MITTER LOCATION: Redwood Highway. TIME
ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWS-
PAPER AFFILIATION: Grants Pass Courier.
NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICES: World Program Service,
C. P. MacGregor.
Personnel
President A. E. Voorhies
Manager John G. Bauriedel
Production Manager Dick Thompson
Musical Director Harold Keibel
Chief Engineer Edward A. Malone
Coverage
Daytime Evening
Population — Primcrry 62,413 31,500
Radio Homes— " .... 17,770 8,600
Source: Mail response survey.
Representative
John Blair & Co.
KFJI
KLAMATH FALLS— EST. 1928
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: KFJI Broadcasters, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Willard Hotel Bldg. PHONE: 2125. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:00 A.M. to 10:00
P.M. TRANSCRIPTION SERVICES: World
Broadcasting System.
Personnel
President J. A. Kincaid
Station & Commercial Manager. .Geo. Kincaid
Representative
John Blair & Co.
531
OREGON
KLBM
LA GRANDE— EST. 1937
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Harold M. Finlay. OPERATED
BY: Harold M. Finlay. BUSINESS ADDRESS:
1 120 V2 Adams Ave. PHONE: 220. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Near La Grande. TIME ON THE AIR: 7:00
A.M. to 10:00 P.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
Manager H. M. Finlay
Chief Engineer John Kibby
Representative
Cox & Tanz
Walter Biddick Co. (Pacific Coast)
K 00 S
MARSHFIELD— EST. 1928
MBS-DON LEE BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: KOOS. Inc. OPERATED BY:
KOOS, Inc. BUSINESS ADDRESS: Hall Bldg.
PHONE: 432, 433. STUDIO ADDRESS: Hall
Bldg. TRANSMITTER LOCATION: Hall Bldg.
TIME ON THE AIR: 7:00 A.M. to 10:30 P.M.
(PST). NEWSPAPER AFFILIATION: Coos Bay
Times. NEWS SERVICE: United Press.
Personnel
President Sheldon F. Sackett
General Manager Ben E. Stone
Commercial Manager A. Thomas Morris
Sales Manager Mark DeLaunay
Program-Publicity Director. .Francis Waterbury
Chief Announcer and Engineer,
Roger L. Spaugh
Coverage
Population — Primary 49,200
Radio Homes — " 12,700
Population — Secondary 114,000
Radio Hemes — " 30,900
Source: Station survey.
K ME D
MEDFORD— EST. 1926
NATIONAL BROADCASTING CO.
(RED OR BLUE)
FREQUENCY: 1440 Kc. POWER: 1000 watts.
OWNED BY: Mrs. W. J. Virgin. OPERATED
BY: Mrs. W. J. Virgin. BUSINESS ADDRESS:
Sparta Bldg., Main and Riverside. PHONE:
305. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Ross Lane. TIME ON THE
AIR: Full Time License (95 hours weekly).
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
Commercial Manager L. P. Bishop
Sales Manager A. A. Adler
Program Director Gladys La Marr
Chief Engineer D. H. Rees
K A*L E
PORTLAND— EST. 1924
MUTUAL-DON LEE BROADCASTING SYSTEM
PACIFIC BROADCASTING CO.
FREQUENCY: 1330 Kc. POWER: 5000 watts.
OWNED BY: KALE, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: New Heathman
Hotel. PHONE: At. 7203. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Sylvan.
TIME ON THE AIR: 6:30 A.M. to 12:00 Mid-
night. NEWSPAPER AFFILIATION: The Oregon
Journal. NEWS SERVICE: International News
Service, United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: Lang-
Worth, World Broadcasting System, and Asso-
ciated Recorded Program Service.
Personnel
President C. Roy Hunt
Vice-President S. R. Winch
Secretary-Treasurer C. W. Myers
Commercial Manager Ted Kooreman
Director of Commercial Relations,
Harry H. Buckendahl
Sales Manager Charles Couche
Program Director H. M. Swartwood, Jr.
Production Manager Ted W. Cooke
Publicity Director Lester Halpin
Chief Engineer -.-. Louis Bookwalter
Coverage
Daytime Evening
Population — Primary 600,000 600,000
Radio Homes— " 141.000 141.000
Population — Secondary . . 200,000 200,000
Radio Homes — " 45.000 47.000
Source: Mail response analysis.
Representative
Free & Peters, Inc.
K B*P S
PORTLAND— EST. 1923
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Student Body Benson Polytechnic
School. OPERATED BY: Same. BUSINESS
ADDRESS: 546 N. E. 12th Ave. PHONE: LA
4195. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 11:00 A.M. to 1:00—3:00 to 5:00 P.M.
(each school day).
Personnel
Station Manager William Allingham
Agent R. T. Stephens
Program Director Hazel Kenyon
Chief Engineer Fred Miller
(Non-Commercial Station)
532
OREGON
K E X
PORTLAND— EST. 1926
NBC (Blue Network)— NORTHWEST TRIANGLE
FREQUENCY: 1190 Kc. POWER: 50,000
Watts. OWNED BY: Oregonian Pub. Co. (Les-
see). OPERATED BY: Oregonian Pub. Co.
BUSINESS ADDRESS: The Oregonian Bldg..
6th and Alder Sts. PHONE: Atwater 2121.
STUDIO ADDRESS: 801 Oregonian Bldg.
TRANSMITTER LOCATION: North Portland.
TIME ON THE AIR: (daily) 6:00 A.M. to 12:30
P.M.; Sunday. 8:00 A.M. to 12:30 P.M. NEWS-
PAPER AFFILIATIONS: The Oregonian. NEWS
SERVICES: International News Service. TRAN-
SCRIPTION SERVICE: NBC Thesaurus. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
Station Manager W. Carey Jennings
Sales Manager Paul H. Connet
Traffic Manager Ralph Greer
Program Director H. Q. Cox
Artists' Bureau Head Stephen M. Janik
Sales Promotion Manager Paul H. Connet
Chief Announcer Donald M. Kneass
Musical Director Abe Bercovitz
Chief Engineer Harold Singleton
Coverage
Daytime Evening
Population — Primary 799.383 815,200
Radio Homes— " 195,210 199,743
Population — Secondary . . 297,952 562,325
Radio Homes— " 72,260 137,320
Source: Joint Committee; NBC Circulation
figures. Representative
Edward Petry & Co., Inc.
K G W
PORTLAND— EST. 1922
NBC (Red Network)— NORTHWEST TRIANGLE
FREQUENCY: 620 Kc. POWER: 5000 watts.
OWNED BY: Oregonian Pub. Co. OPERATED
BY: Oregonian Pub. Co. BUSINESS ADDRESS:
The Oregonian Bldg., 6th & Alder Sts. PHONE:
Atwater 2121. STUDIO ADDRESS: 801 Ore-
gonian Bldg. TRANSMITTER LOCATION: North
Portland. TIME ON THE AIR: (daily) 6:00
A.M. to Midnight; (Sunday) 8:00 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: The
Oregonian. NEWS SERVICES: International
News Service. TRANSCRIPTION SERVICE:
NBC Thesaurus. MAINTAINS ARTISTS' BU-
REAU .
Personnel
Station Manager W. Carey Jennings
Sales Manager Paul H. Connet
Traffic Manager Ralph Greer
Program Director H. Q. Cox
Artists' Bureau Head Stephen M. Janik
Musical Director Abe Bercovitz
Sales Promotion Manager Paul H. Connet
Chief Engineer Harold Singleton
Coverage
Daytime Evening
Population — Primary 922.565 724.569
Radio Homes— " 225.290 176.940
Population — Secondary . . 269.248 356.717
Radio Homes— " 65.750 87,110
Source: Joint Committee; NBC Circulation
figures.
Representative
Edward Petry & Co., Inc.
K 0*1 N
PORTLAND— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 970 Kc. POWER: 5000 watts.
OWNED BY: KOIN, Inc. OPERATED BY: KOIN.
Inc. BUSINESS ADDRESS: New Heathman
Hotel. PHONE: Atwater 3333. STUDIO AD-
DRESS: New Heathman Hotel. TRANSMITTER
LOCATION: Sylvan. TIME ON THE AIR: 6:00
A.M. to midnight. MAINTAINS ARTISTS' BU-
REAU. NEWSPAPER AFFILIATION: The Ore-
gon Journal. NEWS SERVICE: United Press,
International News Service. TRANSCRIPTION
SERVICES: Associated Music Publishers, World
Program Library, Lang-Worth Public Domain.
Personnel
President C. W. Myers
Station Manager C. Roy Hunt
Sales and Promotion Manager. . . .C. E. Couche
Artists' Bureau Head Johnnie Walker
Director of Public Relations Art Kirkham
Director of Public Affairs John Carpenter
Director of Commercial Relations,
Harry Buckendahl
Program Director H. M. Swartwood, Jr.
Publicity Director Lester Halpin
Musical Director Joseph Sampietro
Technical Director Louis Bookwalter
Coverage
Population — Primary 828,600
Radio Homes — " 249,240
Population — Secondary 1,197,980
Radio Homes— " 342,280
Source: Station survey.
Representative
Free & Peters, Inc.
World Broadcasting System
KWJJ
PORTLAND— EST. 1927
FREQUENCY: 1080 Kc. POWER: 1000 watts.
OWNED BY: KWJJ Broadcasting Co., Inc. OP-
ERATED BY: KWJJ Broadcasting Co., Inc.
BUSINESS ADDRESS: 622 S. W. Salmon St.
PHONE: Atwater 4393-4. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Oaks Park.
Portland. Ore. TIME ON THE AIR: 6:00 A.M.
to local sunset— 9:00 P.M. to 3:00 A.M. NEWS
SERVICE: United Press.
533
OREGON
Personnel
President Wilbur J. Jerman
Secretary-Treasurer & General
Manager John C. Egan
Commercial Manager L. D. Henderson
Program Director Gerald E. Speerstra
Production Manager Frank Hemingway
Publicity Director Sam Taylor
Musical Director Eddie McElroy
Chief Engineer W. J. Jerman
Representative
Cox & Tanz
KXL
PORTLAND— EST. 1926
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: KXL Broadcasters. OPERATED
BY: Same. BUSINESS ADDRESS: KXL Bldg.
PHONE: Broadway 6451. STUDIO ADDRESS:
KXL Bldg. TIME ON THE AIR: 7:00 A.M. to
11:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: C. P. MacGregor.
Lang- Worth, Standard Radio, Davis & Schweg-
ler.
Personnel
President and General
Manager T. W. Symons, Jr.
Commercial Manager H. S. Jacobsen
Program Director Stuart Hannon
Chief Engineer Ralph Mifflin
Coverage
Population — Primary 438,500
Radio Homes — " 123,900
Source: Station estimate.
K R*N R
ROSEBURG— EST. 1935
MUTUAL— DON LEE
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: News Review Co. OPERATED
BY: Same. BUSINESS ADDRESS: Hotel Ump-
qua. PHONE: No. 4. STUDIO ADDRESS: Ho-
tel Umpqua. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:00 A.M. to 10:00
P.M. (unlimited license). NEWSPAPER AF-
FILIATION: Roseburg News Review. NEWS
SERVICE: Associated Press.
Personnel
President Harris Ellsworth
General Manager M. H. Pengra
Sales Manager-Chief Announcer Max Frye
Program-Musical Director Gilbert Walters
Production Manager Bill Thomas
Chief Engineer Henry Chandler, Jr.
Coverage
Population — Primary 80,843
Radio Homes — " 16,650
Source: Field intensity survey; U. S. Census.
KSLM
SALEM— EST. 1934
MBS-DON LEE BROADCASTING SYSTEM
PACIFIC BROADCASTING CO.
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: Oregon Radio, Inc. OPERATED
BY: Oregon Radio, Inc. BUSINESS ADDRESS:
633 N. Front St. PHONE: 6131. STUDIO AD-
DRESS: 633 N. Front St. TRANSMITTER LO-
CATION: 633 N. Front St. TIME ON THE AIR:
6:30 A.M. to 11:30 P.M.; Sunday, 8:00 A.M.
to 11:00 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: C. P. MacGregor.
Personnel
President-General Manager H. B. Read
Sales Promotion Manager . . . Earle W. Headrick
Program Director Herb Johnston, Jr.
Publicity Director Clarice Allport
Chief Announcer Thomas Nelson
Chief Engineer Albert Jacobson
Coverage
Population — Primary 86,000
Radio Homes — " 17,000
Population — Secondary 100,000
Radio Homes — " 19,000
Source: Station survey.
Representative
John Blair & Co.
260
ISSUES
A YEAR
ON THE
DESKS OF
ALL RADIO
EXECUTIVES
RADIO DAILY
534
IH>P
iNNS
kWW \J7 A Mii A\
Ite
)TLw^0n1I0^
Population 9,900,180
Number of Radio Homes 2,262,760
Number of Families 2,514,736 Auto Registrations 2,142,282
Fo
r 1940 Census
c/afa, please turn to page 274
WCB A-WS A N
ALLENTOWN— EST. 1923
NBC (Red and Blue)
QUAKER NETWORK— PENNSYLVANIA
NETWORK
FREQUENCY: 1470 Kc. POWER: 1000 watts.
OWNED BY: Lehigh Valley Broadcasting Co.
OPERATED BY: Lehigh Valley Broadcasting Co.
BUSINESS ADDRESS: 39 N. 10th St. PHONE:
9511. NEW YODK OFFICE: 30 Rockefeller
Plaza, New York, N. Y. PHONE: Circle 7-0228.
STUDIO ADDRESS: 39 N. 10th St. TRANS-
MITTER LOCATION: North 7th St. Highway.
TIME ON THE AIR: 7:30 A.M. to Midnight.
NEWSPAPER AFFILIATIONS: Chronicle and
News, Allentown Morning Call. NEWS SER-
VICE: United Press. MAINTAINS ARTISTS-
BUREAU. TRANSCRIPTION SERVICES: World
Broadcasting System, Lang-Worth.
Personnel
General Manager B. Bryan Musselman
Program Director George Y. Snyder
Production Manager George DePoe
Chief Engineer Wm. A. McCutcheon
Coverage
Population — Primary 343,859
Radio Homes — " 61,000
Population — Secondary 917,000
Radio Homes — " 300,000
Source: Mail response analysis.
W F*B G
ALTOONA— EST. 1924
NATIONAL BROADCASTING CO.
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: The William F. Gable Co. OP
ERATED BY: The Gable Broadcasting Co. BUSI
NESS ADDRESS: 1320 Eleventh Ave. PHONE:
MASON DIXON RADIO GROUP
One of the Best "Spot Buys" in Radio
Every Station In A Good Market!
H DEL Wilmington, Del. WKBO Harrisburg, Penna.
WORK York, Penna. WAZL Hazleton, Penna.
WGAL Lancaster, Penna. WEST Easton, Penna.
WILM Wilmington, Del.
Address: 8 West King Street, Lancaster, Pennsylvania
Represented Nationally— PAUL H. RAYMER CO.
New York • Chicago • San Francisco • Los Angeles
535
PEN NSYLVAN I A
6467. STUDIO ADDRESS: Gable Arcade
Bldg. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 8:00 A.M. to 10:00 P.M.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
Managing Director Roy Thompson
Chief Engineer George Burgoon
Note: Commercial department is directed by
the Managing Director.
Coverage
Daytime Evening
Population — Primary 108.300* 108.300*
Radio Homes— " .... 106.870 106.870
Population— Secondary . . 450,000 450.000
* Families.
Source: Station survey; Chamber of Com-
merce.
Representative
Headley-Reed Co.
W C E D *
DU BOIS— EST. 1941
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Tri-County Broadcasting Co.
OPERATED BY: Tri-County Broadcasting Co.
BUSINESS ADDRESS: Du Bois. STUDIO AD-
DRESS: Same, TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
NEWSPAPER AFFILIATION: Du Bois Courier
Express.
Personnel
President H. T. Grey
Vice-President W. B. Ross
Secretary Jason S. Grey
Treasurer L. F. Mohney
Station Manager Ben Webster
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W E#S T
EASTON— EST. 1936
MUTUAL BROADCASTING SYSTEM
MASON-DIXON GROUP
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Associated Broadcasters. Inc.
OPERATED BY: Associated Broadcasters, Inc.
BUSINESS ADDRESS: 516 Northampton St.
PHONE: 8001. STUDIO ADDRESS: 516 North-
ampton St. TRANSMITTER LOCATION: Wil-
liams Township. TIME ON THE AIR: 7:00
a.m. to 1:00 a.m.. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Lang-Worth.
Personnel
Station Executive Clair R. McCuilough
Station Manager Elwood C. Anderson
Program Manager Wilbert Markle
Publicity Director Pauline Davis
Coverage
Daytime Evening
Population — Primary 644,620 472,263
Radio Homes— " 144,543 106.377
Source: U.S. Census; Joint Committee; Field
Intensity measurements and mail response ana-
lysis.
Representative
Paul H. Raymer Co.
WERC
ERIE— EST. 1941
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Presque Isle Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Erie. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Erie. TIME ON THE AIR: Un-
limited License.
Personnel
President Jacob A. Young
Secretary William P. Sengal
Treasurer B. Walker Sennett
* Station was licensed to operate under a
construction permit at time, of going to press
and no further information was available.
W L E U
ERIE— EST. 1935
NBC— (BLUE)
PENNSYLVANIA NETWORK
QUAKER NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: WLEU Broadcasting Corp. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Commerce Bldg., 12th & State Sts. PHONE:
22-129. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: (Daily) 7:00 a.m. to 12:00 midnight; (Sun-
day) 9:45 A.M. to 12:00 P.M. (119 hours weekly).
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
President Leo J. Omelian
General Manager V. Hamilton Weir
Program Director James Hamilton
Publicity Director Raymond Boley
Chief Announcer Kenneth Weber
Musical Director Anthony Conti
Chief Engineer harold Roess
Coverage
Daytime Evening
Population — Primary 400,000 250,000
Radio Homes — " 100,000 82,500
Source: Station survey.
536
PEN NSYLVAN I A
W I B G
GLENSIDE— EST. 1925
FREQUENCY: 990 Kc. POWER: 1000 watts.
OWNED BY: Seaboard Radio Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: Corner Mt. Carmel Ave. & Easton Rd.
PHONE: Ogontz 3100 & Majestic 2675 . STUDIO
ADDRESS: Same. SALES OFFICE: 428 Perry
Bldg.. Philadelphia, Pa. PHONE: Rittenhouse
9182. TRANSMITTER LOCATION: Chentenham
Township, Montgomery County, Pa. TIME ON
THE AIR: 7:00 A.M. to local sunset. NEWS
SERVICE: United Press.
Personnel
President Paul F. Harron
Vice-President-Manager Edward D. Clery
Secretary-Treasurer Katharine A. Harron
Program Director Douglas Arthur
Production Manager-Musical Director,
Douglas Arthur
Publicity Director Rupe Werling
Chief Engineer John H. Henninger
Coverage
Population — Primary 3,000,000
Radio Homes— " 691,000
Population — Secondary 5,500,000
Radio Homes — " 1,330,000
Source: Station survey.
W H J B
GREENSBURG— EST. 1934
FREQUENCY: 620 Kc. POWER: 250 Watts.
OWNED BY: Pittsburgh Radio Supply House.
OPERATED BY: Pittsburgh Radio Supply House.
BUSINESS ADDRESS: 128 Pennsylvania Ave.
PHONE: 3740. STUDIO ADDRESS 128 Penn-
sylvania Ave. TRANSMITTER LOCATION:
128 Pennsylvania Ave. TIME ON THE AIR:
7:30 A.M. to local sunset.
Personnel
President H. J. Brennen
Station Manager George J. Podeyn
Chief Engineer Walter McCoy
Coverage
Population — Primary 4,494,652
Radio Homes — " 992,110
Source: U. S. Census; Joint Committee.
Representative
William G. Rambeau Co.
WSAJ
GROVE CITY— EST. 1922
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Grove City College. OPERATED
BY: Grove City College. BUSINESS ADDRESS:
Hall of Science. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 4:30 p.m. to 5:30 p.m., Sundays;
7:15 p.m. to 8:45 p.m., Tuesdays and Thurs-
days.
Personnel
President W. C. Ketler
Station Manager H. W. Harmon
Program Director Rea G. Walters
(Non-Commercial Station)
WHP
HARRISBURG— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1460 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: WHP, Inc. OP-
ERATED BY: WHP. Inc. BUSINESS ADDRESS:
Telegraph Bldg. PHONE: 4-3211. STUDIO
ADDRESS: Telegraph Bldg. TRANSMITTER
LOCATION: Paxtang, Pa. TIME ON THE
AIR: (daily) 6:30 a.m. to 1:00 a.m., (Sunday)
9:00 a.m. to 1:00 a.m. NEWS SERVICE: Trans-
radio Press. NEWSPAPER AFFILIATION: The
Harrisburg Telegraph. TRANSCRIPTION SER-
VICE: Lang-Worth, Standard Radio.
Personnel
Station Manager A. K. Redmond
Sales Promotion-Publicity
Manager Dick Redmond
Local Sales Representative. .. .R. A. Maxwell
Production Director E. K. Smith
Chief Engineer R. S. Duncan
Representative
John Blair & Co.
W K*B 0
HARRISBURG— EST. 1927
NBC— MBS— MASON-DIXON GROUP
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Keystone Broadcasting Corp. OP-
ERATED BY: Keystone Broadcasting Corp.
BUSINESS ADDRESS: 31 North Second St.
PHONE: 4-0191. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Third & Walnut Sts.
TIME ON THE AIR: 7:00 a.m. to 1:00 a.m.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
Station Executive Clair McCullough
Station Manager C. G. Moss
Program Director David Bennett
Coverage
Daytime Evening
Population— Primary 726.871 311,977
Radio Homes— " .... 145,633 66,261
Source: U. S. Census; Joint Committee; field
intensity measurements and mail response ana-
lysis.
Representative
Paul H. Raymer Co.
537
PEN NSYLVAN I A
W AZ L
HAZLETON— EST. 1932
MUTUAL BROADCASTING SYSTEM
MASON-DIXON GROUP
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Hazleton Broadcasting Service,
Inc. OPERATED BY: Hazleton Broadcasting
Service, Inc. BUSINESS ADDRESS: Hazle-
ton National Bank Bldg. PHONE: 1488. STU-
DIO ADDRESS: Hazelton National Bank
Bldg. TRANSMITTER LOCATION: Hazelton
National Bank Bldg. TIME ON THE AIR: 7:00
a.m. to 1:00 a.m. NEWS SERVICE: Trans-
radio News. TRANSCRIPTION SERVICES: NBC
Thesaurus and Lang-Worth.
Personnel
Station Executive Clair R. McCullough
Station Manager V. C. Diehm
Program Manager Thomas Tito
Publicity Director Kathryn Kahler
Coverage
Daytime Evening
Population — Primary 567,890 373,639
Radio Homes— " 116,813 71,015
Source: U. S. Census; Joint Committee; Field
intensity measurements and mail response
analysis.
Representative
Paul H. Raymer Company
W J#A C
JOHNSTOWN— EST. 1925
NATIONAL BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WJAC, Inc. OPERATED BY: WJAC.
Inc. BUSINESS ADDRESS: Tribune Annex, Lo-
cust St. PHONE: 24-361. STUDIO ADDRESS:
Tribune Annex, Locust St. TRANSMITTER LO-
CATION: Tribune Bldg., Locust St. TIME ON
THE AIR: 7:30 A.M. to 11:30 P.M.; Sundays,
10:00 A.M. to 8:30 P.M. NEWSPAPER AF-
FILIATIONS: The Johnstown Tribune, The
Johnstown Democrat. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: NBC The-
saurus, Lang-Worth.
Personnel
President Walter W. Krebs
Station Manager J. C. Tully
Program Director J. P. Foster
Chief Engineer Nevin Straub
Coverage
Population — Primary 211,000
Radio Homes — " 40,800
Population — Secondary 258,400
Radio Homes — " 51,400
Source: Field intensity measurements.
Representative
Headley-Reed Co.
W G A L
LANCASTER— EST. 1922
NBC (RED and BLUE)
MUTUAL BROADCASTING SYSTEM
MASON-DIXON GROUP
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: WGAL, Inc. OPERATED BY:
WGAL, Inc. BUSINESS ADDRESS: 8 West King
St. PHONE: 5252. STUDIO ADDRESS: 8 West
King St. TRANSMITTER LOCATION: 8 West
King St. TIME ON THE AIR: 7:00 a.m. to
1:00 a.m. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: Davis & Schwegler,
Lang- Worth.
Personnel
Station Executive Clair R. McCullough
Station Manager Walter Miller
Program Manager Ernest Stanziola
Publicity Director Ruth Hergenrother
Coverage
Daytime — Evening
Population — Primary 462,144 153,229
Radio Homes — " 108,329 35,425
Source: U. S. Census; Joint Committee; field
intensity measurements and mail response
analysis.
Representative
Paul H. Raymer Company
W KS T
NEW CASTLE— EST. 1938
QUAKER STATE NETWORK
FREQUENCY: 1280 Kc. POWER: 1000 watts.
OWNED BY: WKST, Inc. OPERATED BY:
WKST, Inc., BUSINESS ADDRESS: Cathedral
Bldg. PHONE: 5050-5051. STUDIO ADDRESS:
Cathedral Bldg., New Castle; Lawrence Ave.,
Ellwood; Westminster College, New Wilming-
ton. TRANSMITTER LOCATION: Old Pittsburgh
Rd. TIME ON THE AIR: 7:00 A.M. to 12:00
Midnight (119 hours weekly). NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: NBC Thesaurus. MAINTAINS ART-
ISTS' BUREAU.
Personnel
President S. W. Townsend
Station Manager A. W. Graham
Commercial-Sales Promotion Manager,
Herbert S. Kirk
Publicity Director Ray Wallace
Chief Announcer Carl Bates
News Editor Ken Eggleston
Chief Engineer Robert Emch
Coverage
Daytime Evening
Population — Primary .... 922,791 352,013
Population — Secondary . . 3,391,018 322,441
Source: U. S. Census: field intensity measure-
ments.
538
PEN NSYLVAN I A
W K P A
NEW KENSINGTON— EST. 1940
FREQUENCY: 1150 Kc. POWER: 250 watts.
OWNED BY: Allegheny-Kiski Broadcasting Co.
OPERATED BY: Allegheny-Kiski Broadcasting
Co. BUSINESS ADDRESS: 810 Fifth Ave.
PHONE: 3533. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Gassmere Heights,
East Deer Township. TIME ON THE AIR:
7:00 A.M. to local sunset. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Lang-Worth.
Personnel
President C. Russell Cooper
Station Manager Ed Kroen
Program Director Willard Fraker
Chief Announcer James Williams
Chief Engineer Henry Mattingly
Representative
Cox & Tanz
Allegheny-Kiski
Broadcasting Co.
NEW KENSINGTON
PENNSYLVANIA
250 W.
•
Right in the Heart
of the
Rich Industrial
and
Commercial Area
•
U. P. News Service
WKPA
Nat. Rep. COX & TANZ
WIBG
PHILADELPHIA
(For station listing see Glenside, Pa.)
K Y W
PHILADELPHIA— EST. 1921
NATIONAL BROADCASTING CO. (RED)
FREQUENCY: 1060 Kc. POWER: 50,000
Watts. OWNED BY: Westinghouse Electric
& Mfg. Co. OPERATED BY: Same. BUSI-
NESS ADDRESS: 1619 Walnut St. PHONE:
Locust 3760. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: RFD No. 4. Nor-
ristown. TIME ON THE AIR: 5:00 A.M. to
1:00 A.M. (137 hours weekly). NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
WESTINGHOUSE RADIO STATIONS
President George H. Bucher
Vice-President Walter Evans
Manager of Broadcasting Lee B. Wailes
Assistant to Manager of Broadcasting,
Joseph E. Baudino
Auditor Frank A. Logue
Advertising and Publicity Manager,
George A. Harder
Program Supervisor Gordon Hawkins
Sales Manager Griffith Thompson
Director of International Shortwave Activities,
F. P. Nelson
Assistant to Auditor Francis C. Davis
KYW PERSONNEL
Station Manager Leslie Joy
Program Manager James P. Begley
Sales Prom.-Adverlising Manager
L. B. Beeuwkes
Sales Manager B. A. McDonald
Publicity Director J. A. Aull
Plant Manager E. H. Gager
Auditor-Personnel Manager A. H. Bates
Coverage*
'Station recently went to 50,000 watts and
new coverage data was not available at time
of going to press.
Representative
National Broadcasting Co.
539
ft
UUCflU
The only clear
channel station
covering the
Philadelphia market.
50,000 watts in
ALL directions
540
PEN NSYLVAN I A
W C A U
PHILADELPHIA— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1210 Kc. POWER: 50.000
watts. OWNED BY: WCAU Broadcasting Co.
OPERATED BY: WCAU Broadcasting Co.
BUSINESS ADDRESS: 1622 Chestnut St.
PHONE: Locust 7700. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Newtown
Square. TIME ON THE AIR: 20 hours daily.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
President and Station
Manager Dr. Leon Levy
Commercial Manager Alex Rosenman
Director of Programs Stan Lee Broza
Special Events and Promotion Manager,
Joseph T. Connolly
Director of Copyrights Peggy Lowrey
Publicity Director Kenneth W. Stowman
Musical Director Joey Kearns
Technical Director John G. Leitch
Coverage
Population — Primary 5,037,000
Radio Homes— " 1,182,010
Population — Secondary 3,019,400
Radio Homes — " 642,620
Source: Station's personal interview survey.
Representatives
Robert A. Street, 485 Madison Ave.. N. Y.
Bertha Bannon (Boston)
Virgil Reiter Co. (Chicago)
Paul H. Raymer Co. (San Francisco
& Los Angeles)
W DAS
PHILADELPHIA— EST. 1922
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WDAS Broadcasting Sta., Inc.
OPERATED BY: WDAS Broadcasting Sta., Inc.
BUSINESS ADDRESS: 1211 Chestnut St.
PHONE: Locust 7400— Race 7474. STUDIO
ADDRESS: 1211 Chestnut St. TRANSMITTER
LOCATION: Woodside Park. TIME ON THE
AIR: 7:00 A.M. to Midnight. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: Lang-Worth.
Personnel
President Alexander W. Dannenbaum
Vice-President-General Manager . . P. J. Stanton
Secretary-Treasurer & Commercial
Manager . A. W. Dannenbaum, Jr.
Program Director Harold Davis
Sales Promotion Manager Jerry Stone
Musical Director Joseph Schribeman
Chief Engineer Frank Unterberger
Coverage'' Daytime
Population — Primary 2,294,303
Radio Homes — " 552,256
Population— Secondary 3.201,627
Radio Homes — " 764.582
* Station has no figures available for even-
ing but estimates coverage is greater for even-
ing.
Source: Field intensity survey; U. S. Census;
Joint Committee.
WFIL
PHILADELPHIA— EST. 1934
NATIONAL BROADCASTING CO. (BLUE)
QUAKER NETWORK
FREQUENCY: 560 Kc. POWER: 1.000 Watts.
OWNED BY: WFIL Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Widener Bldg. PHONE: Rit. 6900. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
63rd & Schuylkill River. TIME ON THE AIR:
6:00 A.M. to 1:00 A.M. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICES: Associated.
541
F I L
1st or 2id
philadelphia
11)1(1 WITH
WFIL
560 ON YOUR DIAL
NBC BLUE • KEY STATION QUAKER NETWORK
REPRESENTED BY EDWARD PETRY & CO., INC.
542
PEN NSYLVAN I A
Personnel
President Samuel R. Rosenbaum
General Manager Roger W. Clipp
Assistant General
Manager Fred Dodge
Sales Manager John E. Surrick
Sales Promotion Manager . . . William E. Caskey
Program Director James Allen
Musical Director Norman Black
Acting Chief Engineer Arnold Nygren
Coverage
Population — Primary 3.906.514
Radio Homes— " 944.160
Population— Secondary *5,576,177
Radio Homes— " * 1.336.760
* Including Primary Area.
Source: Field strength survey; mail response
analysis. Representative
Edward Petry & Co.
W HAT
PHILADELPHIA— EST. 1930
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Philadelphia Record. OPER-
ATED BY: Independence Broadcasting Co., Inc.
BUSINESS ADDRESS: Hotel Philadelphia, 39th
& Chestnut Sts. PHONE: Lombard 2390-1.
STUDIO ADDRESS: Public Ledger Bldg., 7th &
Chestnut Sts. TRANSMITTER LOCATION: Ho-
tel Philadelphia!!. TIME ON THE AIR: Shares
time— (45 hours weekly). NEWSPAPER AF-
FILIATION: Philadelphia Record. TRANSCRIP-
TION SERVICE: NAB Library.
Personnel
President J. David Stern
General Manager Milton Laughlin
Program Director Sam Serota
w i p
PHILADELPHIA— EST. 1922
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 610 Kc. POWER: 5000 watts.
OWNED BY: Gimbel Bros.. Inc. OPERATED
BY: Penna. Broadcasting Co. BUSINESS AD-
DRESS: 35 S. 9th St. PHONE: Walnut 6800.
STUDIO ADDRESS: 35 S. 9th St. TRANSMIT-
TER LOCATION: Bellmawr, N. J. TIME ON
THE AIR: 24 hours, daily. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President & Station
Manager Benedict GimbeL Ir.
V-P in Charge of Sales Edward A. Davies
Program Director Murray Arnold
Production Manager Edward Wallis
Sales Promotion Manager Robert Horn
Director of Sports Stony McLinn
News Editor Edward Mayer
Musical Director Joe Frasetto
Technical Supervisor Clifford C. Harris
Coverage*
Population — Primary 3.130,134
Radio Homes — " * 1.784,546
Population — Secondary 4,305,478
* Includes both primary and secondary areas
Source: U. S. Census; field intensity measure-
ments. Representative
Radio Advertising Corp.
(See Page 544)
WPEN
PHILADELPHIA— EST. 1929
(HOOK-UP WITH WOV. New York)
FREQUENCY: 950 Kc. POWER: 5000 watts.
OWNED BY: Wm. Penn Broadcasting Co.
OPERATED BY: Wm. Penn Broadcasting Co.
BUSINESS ADDRESS: 1528 Walnut St. PHONE:
Pennypacker 9490, Race 4006. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
72nd & Vine Sts. TIME ON THE AIR: 7:00
A.M. to midnight. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE:
Langworth. MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager Arthur Simon
Program Director Thomas B. Smith
Musical Director Joseph Fransoza
Chief Engineer Charles Burtis
Coverage
No exact figures available at time of going
to press. (See page 546)
WTEL
PHILADELPHIA— EST. 1925
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Foulkrod Radio Engineering Co.
OPERATED BY: Foulkrod Radio Engineering
Co. BUSINESS ADDRESS: 4312-14 N. Broad
St. PHONE: Gladstone 1310. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Rowlandville. Pa. TIME ON THE AIR: Shares
Time with WHAT.
Personnel
President Doug. Hibbs
General Manager Henry N. Cocker
K D'K A
PITTSBURGH— EST. 1920
NBC (BLUE)
FREQUENCY: 1020 Kc. POWER: 50,000 watts.
OWNED AND OPERATED BY: Westinghouse
Electric & Mfg. Co. BUSINESS ADDRESS: 1619
Walnut St., Philadelphia. STUDIO ADDRESS:
Grant Bldg. PHONE: Grant 4200. TRANSMIT-
TER LOCATION: Allison Park, Hampton Town-
ship, Pa. TIME ON THE AIR: 5:30 A.M. to
1:00 A.M.; Sunday, 8:00 A.M. to 1:00 A.M.
(117 hours weekly). NEWS SERVICE: United
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
543
IT'S HUMAN TO AIR!
ESPECIALLY, MR. ADVERTISER
WHEN YOU HAVE THE
TREMENDOUS POTENTIAL AUDIENCE
OF
7,43 5,612
/ —61.2% RENEWALS (in 1941)
/ —MUTUAL BROADCASTING SYSTEM
/ —24 HOURS A DAY
/ —5,000 WATTS
NOW — A "MUST" BUY IN PHILADELPHIA
Edward A. Davies ■ E ^pf jBpjj 35 South Ninth Street
Sales Director fl Phone: Walnut 6800
610 KILOCYCLES
544
PEN NSYLVAN I A
Personnel
President G. H. Bucher
General Manager James B. Rock
Sales Manager W. E. Jackson
Publicity Director John M. Cooper
Program Manager George Heid
Promotion Manager W. B. McGill
Office Manager D. F. Dickson
Chief Announcer Wilbur C. Sutherland
Traffic Manager G. Dare Fleck
News Editor Lloyd G. Chapman
Special Events Director Robert Shield
Coverage
Daytime Evening
Population— Primary 5,803.900 5.435.800
Radio Homes— " 1.233.800 1.146.000
Population— Secondary .. 3.997,500 17.866,900
Radio Homes— " . . 201.600 770,200
Source: NBC Statistical Department.
Representative
National Broadcasting Co.
KQV
PITTSBURGH— EST. 1919
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1410 Kc. POWER: 1000 watts.
OWNED BY: KQV Broadcasting Co. OPER-
ATED BY: KQV Broadcasting Co. BUSINESS
ADDRESS: 1406 Chamber of Commerce Bldg.
PHONE: Private Exchange, Grant 4860. STU-
DIO ADDRESS: 1406 Chamber of Commerce
Bldg. TRANSMITTER LOCATION: 1475 Crane
Road. TIME ON THE AIR: 7:00 a.m. to 12:30
midnight. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICES: Standard Radio
Library, Davis & Schwegler.
Personnel
President H. J. Brennen
Vice-President H. K. Brennen
Secretary H. N. Stehman
Station Manager E. S. Wasser
Commercial & Advertising
Manager R. M. Thompson, Sr.
Chief Announcer J. Herbert Angell
Publicity Director John Howard
Chief Engineer Walter W. McCoy
Coverage
Radio Homes— " 262.265
Source: Field intensity survey; Joint Corn-
Population — Primary 2,582,669
Radio Homes— " 582.218
Population — Secondary 1,120,550
mittee. Representative
William G. Rambeau Co.
W C A E
PITTSBURGH— EST. 1922
NBC (RED) & MUTUAL
FREQUENCY: 1250 Kc. POWER: 5000 watts.
OWNED BY: WCAE, Inc. OPERATED BY:
WCAE, Inc. BUSINESS ADDRESS: Hotel Wil-
liam Perm. PHONE: Atlantic 6900. STUDIO
ADDRESS: Hotel William Penn. TRANSMIT-
TER LOCATION: Agnew Road, Baldwin Town-
ship. TIME ON THE AIR: 7:00 A.M. to 1:30
A.M. NEWSPAPER AFFILIATION: Pittsburgh
Sun-Telegraph. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President-General
Manager Leonard Kapner
Sales Manager Willard Schroeder
Sales Promotion Manager Jim Murray
Chief Announcer Bob Donley
Continuity Director Phil Davis
Production Manager Dave Olson
Program Manager R. Clifton Daniel
Musical Director Earl Truxell
Chief Engineer James Schultz
Coverage
Daytime Evening
Population— Primary 2,720,494 2.602,669
Radio Homes — " 552,600 527.630
Population— Secondary . . 2,201,390 1,471,733
Radio Homes— " . . 455,960 298,920
Source: Field intensity survey; U. S. Census;
Joint Committee.
Representative
International Radio Sales
w/as
PITTSBURGH— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1320 Kc. POWER: 5000 watts.
OWNED BY: Pittsburgh Radio Supply House.
OPERATED BY: Pittsburgh Radio Supply House.
BUSINESS ADDRESS: 411— 7th Ave. PHONE:
Grant 4860-1-2-3-4-5-6. STUDIO ADDRESS: 411
—7th Ave. TRANSMITTER LOCATION: 1459
Crane Road, 20th Ward, Pittsburgh. TIME ON
THE AIR: 7:30 a.m. to 12:30 a.m. NEWS SER-
VICE: Transradio Press. TRANSCRIPTION SER-
VICES: Standard Radio, also cut own disks.
Personnel
President & General
Manager H. J. Brennen
Commercial Manager . . . . R. M. Thompson, Sr.
Chief Announcer Beckley Smith
Publicity Director M. Caughey
Musical Director & Pgm. Mgr Jas. Hughes
Chief Engineer W. W. McCoy
Coverage
Population— Primary 3,090,300
Radio Homes— " 652.500
Population — Secondary 7,200,000
Radio Homes — " 1,609,900
Source: Mail response analysis.
Representative
William G. Rambeau Co.
545
and a more powerful station to cover it
Philadelphia — the City of
Homes — stands unique among
America's metropolitan cen-
ters. More homes per square
mile, more families listening
for your message. Average
American families who eat,
sleep and BUY in Philadelphia.
WPEN serves this market
seven days a week, with family
programs. Meet our families
and their neighbors. Buy
WPEN... Open the doors of
Philadelphia — the City of
Homes.
WM. PENN BROADCASTING CO.
WPEN
Atop: 1528 Walnut Street, Philadelphia
950 on your dial
546
PEN NSYLVAN I A
W WS W
PITTSBURGH— EST. 1931
MBS— NBC (Blue)— QUAKER NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Walker & Downing Radio Corp.
OPERATED BY: Walker & Downing Radio
Corp. BUSINESS ADDRESS: Hotel Keystone.
PHONE: Grant 5200. STUDIO ADDRESS: Hotel
Keystone. TRANSMITTER LOCATION: 341
Rising Main St. TIME ON THE AIR: 24 hours
daily. NEWSPAPER AFFILIATION: Pitts-
burgh Post Gazette. NEWS SERVICE: Inter-
national News. MAINTAINS ARTISTS' BU-
REAU TRANSCRIPTION SERVICE: Associated
Music Publishers. Standard Radio.
Personnel
President Paul Block
Vice-President Oliver J. Keller
Treasurer Leo A. Wise
Secretary-General Manager Frank R. Smith, Jr.
Promotion Manager H. B. Trautman
Program Director Walter E. Sickles
Production Manager . John Davis
Artists' Bureau Head Marie Wilk
Chief Announcer Ray Schneider
Chief Engineer Henry R. Kaiser
Coverage
Daytime Evening
Population — Primary 1,250,000 1.000,000
Radio Homes — " 361,000 345,000
Source: Field intensity survey.
Representative
Cox & Tanz
W E#E U
READING— EST. 1931
NATIONAL BROADCASTING CO.
FREQUENCY: 850 Kc. POWER: 1000 watts.
OWNED BY: Berks Broadcasting Co. OPER-
ATED BY: Berks Broadcasting Co. BUSINESS
ADDRESS: 533 Penn St. PHONE: 7335. STU-
DIO ADDRESS: 533 Penn St., and Reading
Senior High School. TRANSMITTER LOCA-
TION: Spring Township. TIME ON THE AIR:
8:00 a.m. to local sunset. TRANSCRIPTION
SERVICE: Lang-Worth, NBC Thesaurus, NAB
Library, Standard Radio.
Personnel
General Manager Clifford M. Chafey
Program Director Paul Breedy
Sales Manager Robert Magee
Coverage
Population — Primary 1.526,900
Radio Homes — " 346,000
Population — Secondary 2,406,600
Radio Homes — " 525,700
Source: Mail response analysis.
Representative
George P. Hollingbery Co.
W R A W
READING— EST. 1921
NATIONAL BROADCASTING CO.
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Reading Broadcasting Co. OP-
ERATED BY: Reading Broadcasting Co. BUSI-
NESS ADDRESS: 533 Penn St. PHONE: 7336.
STUDIO ADDRESS: 533 Penn St. and State
Theatre. TRANSMITTER LOCATION: Reading.
TIME ON THE AIR: 7:00 A.M. to 12:00 mid-
night. Personnel
President Clifford M. Chafey
Station Manager Raymond A. Gaul
Sales Manager Arthur W. Chafey
Representative
George P. Hollingbery Co.
W A*R M
SCRANTON— EST. 1940
MUTUAL BROADCASTING SYSTEM
QUAKER NETWORK
PENNSYLVANIA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Union Broadcasting Co. OPER-
ATED BY: Union Broadcasting Co. BUSINESS
ADDRESS: Select Bldg. PHONE: 4-1148. STUDIO
ADDRESS: Select Bldg. TRANSMITTER LO-
for HOT sales
USE
WAR
MUTUAL BROADCASTING SYSTEM
scRHRTon, PEnn.
'the STATION that is LISTENED to in
NORTHEASTERN PENNSYLVANIA."
547
PEN NSYLVAN I A
CATION: 721 N. Blakely St., Dunmore, Pa.
TIME ON THE AIR: 125 hours weekly. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President-Station Manager. . .Martin F. Memolo
Station Director Joseph Dobbs
Commercial Manager George Field
Program Director Hal Barton
Musical Director Edward Cusido
Chief Engineer Adolph Oschmann
Coverage
Population— Primary 922,384
Radio Homes— " 118,782
Population — Secondary 1,284,000
Radio Homes— " 284,000
Source: Field intensity survey; U. S. Census;
Joint Committee.
Representative
Furgason & Walker, Inc.
W G B I
SCRANTON— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 910 Kc. POWER: 1000 watts
d.; 500 watts, n. OWNED BY: Scranton Broad
casters. Inc. OPERATED BY: Scranton Broad
casters. Inc. BUSINESS ADDRESS: 1000 Wy
oming Ave. PHONE: 6296-7. STUDIO AD
DRESS: Administration Bldg. of Internationa!
Correspondence Schools. TRANSMITTER LO
CATION: Drinker Turnpike, Dunmore, Pa,
TIME ON THE AIR: (daily) 7:00 a.m. to 2:00
a.m., (Sunday) 8:45 a.m. to 2:00 a.m. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Frank Megargee
Station Manager Robert E. McDowell
Commercial & Sales
Manager Geo. D. Coleman
Program Director John Groller
Chief Announcer Bill Pierce
Chief Engineer Kenneth R. Cooke
Coverage
Daytime Evening
Population— Primary 868,805 833,287
Radio Homes— " .... 175,813 167,665
Population— Secondary . . 1,998,123 1,605,522
Radio Homes— " . . 418,562 332,465
Source: Field strength survey and mail re-
sponse analysis.
Representative
John Blair & Co.
W Q A N
SCRANTON
FREQUENCY: 910 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: The Scranton
Times. OPERATED BY: The Scranton Times.
BUSINESS ADDRESS: Scranton. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Shares Time with
WGBI. NEWSPAPER AFFILIATION: The Scran-
ton Times.
Personnel
Director A. J. O'Malley
(Non-Commercial Station)
WPIC
SHARON— EST. 1938
FREQUENCY: 790 Kc. POWER: 1000 watts.
OWNED BY: Sharon Herald Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
P. O. Box 541. STUDIO ADDRESS: Pine Hol-
low Blvd. PHONE: 4113. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 6:00
A.M. to local sunset. NEWSPAPER AFFILIA-
TION: Sharon Herald. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Associated.
MAINTAINS ARTISTS' BUREAU.
Personnel
President & General
Manager John Fahnline, Jr.
Vice-President A. W. McDowell
Secretary-Treasurer George E. Heiges
Commercial Manager. .. .J. T. Van Sweringen
Program Director Paul Gamble
Chief Announcer John C. MacDonald
Chief Engineer A. C. Heck
Coverage
Population— Primary 1,327,622
Radio Homes — " 309,350
Population — Secondary 5,433,221
Radio Homes — " 1,326,017
Source: Station survey; U. S. Census; Joint
Committee.
Representative
Howard H. Wilson Co.
W K*0 K
SUNBURY— EST. 1933
QUAKER NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Sunbury Broadcasting Co.
OPERATED BY: Sunbury Broadcasting Co.
BUSINESS ADDRESS: 1150 N. Front St. PHONE:
1326. STUDIO ADDRESS: 1150 N. Front St.
TRANSMITTER LOCATION: 1150 N. Front St.
TIME ON THE AIR: 8:00 a.m. to 9:00 p.m.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President H. H. Haddon
Secretary-Treasurer B. A. Beck
Station Manager Melvin Lahr
Chief Announcer Reg Merridew
Program Director Paul Miller
Sales Manager Homer Smith
Chief Engineer Clif Kerstetter
548
PEN NSYLVAN I A
Coverage
Population — Primary 141,146
Radio Homes — " 31,725
Source: Field intensity measurements based
on 100 watts.
Representative
Cox & Tanz
WMBS
UNIONTOWN— EST. 1937
QUAKER NETWORK
FREQUENCY: 590 Kc. POWER: 1000 watts
OWNED BY: Fayette Broadcasting Corp. OP
ERATED BY: Same. BUSINESS ADDRESS
Fayette Title & Trust Bldg. PHONE: 800. STU
DIO ADDRESS: Fayette Title Trust Bldg,
TRANSMITTER LOCATION: Burgess Field
TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight
NEWS SERVICE: Associated Press, Interna
tional News Service. MAINTAINS ARTISTS
BUREAU. TRANSCRIPTION SERVICES: Stand-
ard Radio and NBC Thesaurus.
Personnel
President and Station
Manager Joseph C. Burwell
Commercial Manager M. E. Slagel
Artists' Bureau Head Hugh Raff erly
Program Director Mary Lucius
Production Manager Louis R. Bennett
Chief Announcer Charles Underwood
Publicity Director Bill Fields
Musical Director Sullivan Sages
Chief Engineer Kenneth M. Meredith
Coverage
Daytime Evening
Population— Primary 3,271,936 1,417,382
Radio Homes— " 683,715 281.142
Source: Field intensity measurements; U. S.
Census; Joint Committee.
w b'ax
WILKES-BARRE— EST. 1922
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: John H. Stenger. Jr. OPERATED
BY: Northeastern Pennsylvania Broadcasters,
Inc. BUSINESS ADDRESS: 141 So. Main.
PHONE: 3-0196-7-8. STUDIO ADDRESS: 141
S. Main. TRANSMITTER LOCATION: Plains
Township. TIME ON THE AIR: 7:00 A.M. to
3:00 A.M. (140 hours weekly). NEWS SERVICE:
United Press. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: Lang-Worth.
Personnel
Station Manager Hal Seville
Sales and Sales Promotion Manager,
Jones Evans
Commercial Manager Norman McHugh
Program Director-Chief Announcer,
Ken Beghold
Production Manager Richard Mawson
Chief Engineer Robert Love
549
Coverage
Daytime Evening
Population— Primary 445,109 445,109
Radio Homes— " .... 92.020 92.020
Population— Secondary . . 685.000 685.000
Radio Homes— " . . 145.000 145.000
Source: Station survey.
Representative
Weed & Co.
w b'r e
WILKES-BARRE— EST. 1924
NBC-QUAKER NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Louis G. Baltimore. OPERATED
BY: Louis G. Baltimore. BUSINESS ADDRESS:
62 S. Franklin St. PHONE: 3-3101-2. STUDIO
ADDRESS: 62 S. Franklin St. TRANSMITTER
LOCATION: Kingston. TIME ON THE AIR:
142 hours weekly. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: Lang- Worth.
MAINTAINS ARTISTS' BUREAU.
Personnel
President and Station
Manager Louis G. Baltimore
Commercial Manager S. R. Baltimore
Sales Manager A. C. Baltimore
Program Director Franklin D. Coslett
Musical Director L. Savitt
Chief Engineer Charles Sakoski
Coverage
Daytime Evening
Population — Primary 850,000 600,000
Radio Homes— " 95%*
Population — Secondary . . f 850,000
Radio Homes — " 95%
* Of total families.
f Over one million.
Source: Chamber of Commerce; field inten-
sity measurements. q
W R A K
WILLIAMSPORT— EST. 1929
QUAKER— PENNSYLVANIA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WRAK, Inc. OPERATED BY:
WRAK, Inc. BUSINESS ADDRESS: 244 W. 4th
St. PHONE: 2-6116-7. STUDIO ADDRESS: 244
W. 4th St. TRANSMITTER LOCATION: 1561 W.
4th St. TIME ON THE AIR: 7:30 a.m. to 10:15
p.m. NEWSPAPER AFFILIATIONS: Williams-
port Sun & Williamsport Gazette & Bulletin.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System,
Standard Radio.
Personnel
President E. M. Case
Vice-President R. T. S. Steele
Treasurer W. Van Person
Secretary-General Mgr George E. Joy
Advertising Manager Thomas W. Metzger
Chief Announcer Paul M. Breinlng
PENNSYLVANIA-RHODE ISLAND
Program Director Irving A. Berndt, Jr.
Office Manager Alys Kramer
Publicity Director J. W. Mackey
Chief Engineer Louis Persio
Coverage
Daytime Evening
Population — Primary 393,161 157,725
Radio Homes — " 85,505 34,308
Source: Mail count survey.
Representative
J. P. McKinney & Son
WORK
YORK— EST. 1932
NATIONAL BROADCASTING CO.
MUTUAL BROADCASTING SYSTEM
MASON-DIXON GROUP
FREQUENCY: 1350 Kc. POWER: 1000 watts.
OWNED BY: York Broadcasting Co., Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS: 13 S.
Beaver St. PHONE: 6629. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: West Man-
chester Township. TIME ON THE AIR: 7:00 a.m.
to 1:00 a.m. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: Lang-Worth.
Personnel
Station Executive Clair R. McCullough
Station Manager Robert Gulick
Commercial Manager Harold Miller
Program Director Otis Morse
Publicity Director Wilhelmenia Hollinger
Coverage
Daytime Evening
Population — Primary .... 1,860,009 409,322
Radio Homes— " .... 423,879 84,289
Source: U. S. Census; Joint Committee; Field
intensity measurements and mail response
analysis. Representative
Paul H. Raymer Co.
~IKHU>y>E
O^L^INIP
Population 713,346
Number of Radio Homes 173,450
Number of Families 187,795
Auto Registrations 186,188
For 1940 Census data,
please turn to page 275
W F C I
PAWTUCKET-PROVIDENCE
—EST. 1941
FREQUENCY: 1420 Kc. POWER: 1000 watts.
OWNED BY: Pawtucket Broadcasting Co. OP-
ERATED BY: Pawtucket Broadcasting Co.
BUSINESS ADDRESS: 450 Main St. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Lonsdale, R. I. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M.; Sundays, 9:00 A.M. to 11:00
P.M. (110 hours weekly). NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
President-Chief
Engineer Howard W. Thornley
Treasurer Frank F. Crook
Station Manager W. Paul Oury
Commercial Manager T. F. Allen
Coverage
Population — Primary 519,496
Radio Homes— " 121,450
Population — Secondary 327,187
Radio Homes — " 77,290
Source: Field intensity measurements; Joint
Committee; U. S. Census.
WEAN
PROVIDENCE— EST. 1922
NBC-MBS- YANKEE <& COLONIAL
FREQUENCY: 790 Kc. POWER: 5000 watts.
OWNED BY: The Yankee Network, Inc. OP-
ERATED BY: The Yankee Network, Inc. BUSI-
NESS ADDRESS: Crown Hotel. PHONE: Dexter
1500. BOSTON OFFICE: 21 Brookline Ave.
STUDIO ADDRESS: Crown Hotel. TRANSMIT-
TER LOCATION: East Providence. TIME ON
THE AIR: Sunday, 8:00 A.M. to 2:00 A.M.
Week Days, 6:00 A.M. to 2:00 A.M. NEWS
SERVICE: Local News by staif reporters, Yank-
ee Network News Service. MAINTAINS AN
ARTIST BUREAU. TRANSCRIPTION SERVICE:
Associated, Davis & Schwegler.
Personnel
President John Shepard, III
Station & Sales Supervisor . . Malcolm S. Parker
Program-Publicity Director Rose M. Powers
Production Manager Donald Morton
Musical Director Marion Thomas
Chief Engineer Harold THley
Coverage
Daytime Evening
Population— Primary 1,091,437 662.756
Radio Homes— " 251,030 152,434
Source: Field intensity measurements.
Representative
Edward Petry & Co.
550
RHODE ISLAND
W J A R
PROVIDENCE— EST. 1922
NBC (Red)
FREQUENCY: 920 Kc. POWER: 5000 watts.
OWNED BY: Outlet Co. BUSINESS ADDRESS:
Weybossett St. PHONE: Gaspee 1071. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: East Providence. TIME ON THE AIR:
7:30 A.M. to 1:00 AM.; Sunday, 9:00 A.M. to
1:00 A.M. TRANSCRIPTION SERVICE: World
Library Service. NEWS SERVICE: Local news
service. wm
Personnel
President Mortimer L. Burbank
Station Manager John J. Boyle
Chief Engineer Thomas Prior
Coverage
Daytime Evening
Population— Primary 1,155,016 884,387
Radio Romes — " 257,360 -195,330
Population— Secondary . . 1,321,000 202,000
Radio Homes — " . . 297,000 45,000
Source: Field intensity survey based on 1000
watts power.
Representative
Weed & Co.
W P R 0
PROVIDENCE
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 630 Kc. POWER: 5000 watts.
OWNED BY: Cherry and Webb Broadcasting
Co. OPERATED BY: Cherry and Webb Broad-
casting Co. BUSINESS ADDRESS: 15 Chest-
nut St. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Wampanoag Trail, East Provi-
dence. TIME ON THE AIR: 130V2 hours weekly.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President William S. Cherry, Jr.
Station Manager William T. Brush
Commercial Manager Harvey Carter
Program Director H. William Koster
Publicity Director Albert C. Rider
Musical Director Edwin F. Drew
Coverage
Daytime Evening
Population — Primary .... 1,126,000 1,034,400
Radio Homes— " 254,050 231,880
Population — Secondary . . 7,072,700 4,153,400
Radio Homes— " . . 1,604,350 945,030
Source: CBS Listening Area Study.
Representative
Paul H. Raymer Co.
• 1,000 WATTS— FULLTIME •
A Good Buy
in New England's
2nd Largest Market
PAWTUCKET BROADCASTING CO., INC.
Studios & Offices: 450 Main St.
PAWTUCKET RHODE ISLAND
551
PROVIDENCE
PAWTUCKET
WOONSOCKET
NEWPORT
and contiguous territory
(R. I. — Mass. — Conn.) with
a total population of over
1,000,000
=S©UTIH CAROLINA-
Population 1,899,804 Number of Radio Homes 222,170
Number of Families 434,557 Auto Registrations 318,300
For 1940 Census data, please turn to page 275
W A I M
ANDERSON— EST. 1935
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Wilton E. Hall. OPERATED BY:
Same. BUSINESS ADDRESS: Anderson Col-
lege. PHONE: 800. STUDIO ADDRESS: Ander-
son College. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 a.m. to 12:00
midnight. NEWSPAPER AFFILIATIONS: Ander-
son Independent, Anderson Daily Mail. NEWS
SERVICE: Associated Press. MAINTAINS ART-
ISTS' BUREAU. TRANSCRIPTION SERVICE:
World Broadcasting System, Lang-Worth.
Personnel
Owner Wilton E. Hall
Station Manager W. Ennis Bray
Sales Promotion Manager G. Paul Browne
Program-Musical Director Dan Ferguson
Production Manager George Crawford
Artists Bureau Head Edith Hall
Publicity Director Helen Hall
Chief Announcer Bill Codding
Chief Engineer Robert L. Easley
Coverage
Daytime Evening
Population — Primary 519,500 306,000
Radio Homes— " 57,090 30,810
Source: Station survey.
w c*s c
CHARLESTON— EST. 1930
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: The South Carolina Broadcasting
Co., Inc. OPERATED BY: The South Carolina
Broadcasting Co., Inc. BUSINESS ADDRESS:
Francis Marion Hotel. PHONE: 7611. STUDIO
ADDRESS: Francis Marion Hotel. TRANS-
MITTER LOCATION: Windermere, S. C. TIME
ON THE AIR: Sundays— 8:00 A.M. to 12:00
Midnight; daily — 6:30 A.M. to 12:00 Midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus.
Personnel
President-Station Manager J. M. Rivers
Program Director Charles McMahon
Sales Manager Roland Weeks
Program Director Charles McMahon
Musical Director Thomas L. Means
Publicity Director Phil Sutterfield
Chief Engineer J. M. Weaver
Coverage
Population — Primary 352,871
Radio Homes — " 40,000
Population — Secondary 123,899
Radio Homes — " 14,190
Source: Field intensity survey and mail re-
sponse analysis.
Representative
Free & Peters, Inc.
W T*M A
CHARLESTON— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1250 Kc. POWER: 1000 watts.
OWNED BY: Atlantic Coast Broadcasting Co.
OPERATED BY: Atlantic Coast Broadcasting
Co. BUSINESS ADDRESS: 134 Meeting St.
PHONE: 2-2961. STUDIO ADDRESS: Wegener
Terrace. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 17 Vz hours daily; 16 hours,
Sundays. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: Associated.
Personnel
President R. M. Manigault
Station Manager. . . .William D. Workman, Jr.
Commercial Manager W. P. Speight
Program Director C. Wylie Calder
Director of Women's Programs,
Meredith Smith
Musical Director Kenneth Dent
Chief Engineer D. M. Bradham
Coverage
Daytime Evening
Population — Primary 150,000 80,000
Radio Homes — " 22,950 15,000
Population— Secondary . . 180,000 100,000
Radio Homes— " . . 28,000 18,000
Source: Field intensity survey.
Representative
George P. Hollingbery Co.
W CO s
COLUMBIA— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Carolina Advertising Corp. OPER-
ATED BY: Same. BUSINESS ADDRESS: 1202
Main St. PHONE: 2-5601. STUDIO ADDRES&
1202 Main St TRANSWHTTER LOCATION:
2D0 Senate St. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: Asso-
ciated Library.
552
SOUTH CAROLINA
Personnel
President A. B. Langley
General Manager Roy A. Powell
Program Director J. Olin Tice
Publicity Director W. C. Bockman
Chief Announcer Hanirick
Musical Director Virginia Hook
Chief Engineer Charles A. Thoman
Coverage
Population — Primary 425,916
Radio Homes— " 76,450
Population — Secondary 301,656
Radio Homes— " 61.640
Source: Station survey.
Representative
International Radio Sales
wi s
COLUMBIA— EST. 1930
NATIONAL BROADCASTING COMPANY
FREQUENCY: 560 Kc. POWER: 5000 watts.
OWNED BY: The Liberty Life Insurance Co.
OPERATED BY: The Liberty Life Insurance Co.
BUSINESS ADDRESS: 1811 Main St. PHONE:
22135-22136. STUDIO ADDRESS: 1811 Main
St. TRANSMITTER LOCATION: Bluff Road.
TIME ON THE AIR: Daily— 6:30 A.M. to 12:00
Midnight. Sundays, 8:00 A.M. to 12:00 Mid-
night. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President W. Frank Hipp
Station Manager G. Richard Shafto
Commercial Manager J. D. Saumenig
Program Director Floyd D. Rodgers, Jr.
Production Manager-Publicity Director,
Loren L. Watson, Jr.
Chief Announcer-Musical Director . . Allyn Corris
Chief Engineer Scott Helt
Chief Control Engineer Herbert Eidson, Jr.
Coverage
Daytime Evening
Population — Primary 692,585 337,575
Radio Homes — " 76,140 38,859
Population — Secondary . . 1,040,817 569,067
Radio Homes — " . . 389,600 58,659
Source: Field intensify and mail response
analysis.
Representative
Free & Peters, Inc.
WOLS
FLORENCE— EST. 1937
NATIONAL BROADCASTING CO.
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: O. Lee Stone. OPERATED BY:
Same. BUSINESS ADDRESS: Sanborn Hotel.
PHONE: 48. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Charleston Highway
South of Florence. TIME ON THE AIR: 7:00 A.M.
to 12:00 Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Davis &
Schwegler.
Personnel
President-Station Manager O. Lee Stone
Commercial-Sales Promotion Manager,
H. Russ Holt
Program Director Willard I. Miller
Chief Announcer R. O. Dorsey
Chief Engineer Robert M. Wallace
Coverage
Population — Primary 66,999
Source: Field intensity survey.
W F*B C
GREENVILLE— EST. 1933
NATIONAL BROADCASTING CO.
FREQUENCY: 1330 Kc. POWER: 5000 watts.
OWNED BY: The Greenville News-Piedmont
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: P. O. Box 600. PHONE: 362-3. STU-
DIO ADDRESS: Poinsett Hotel. TRANSMIT-
TER LOCATION: Gantt, S. C. TIME ON THE
AIR: 6:00 A.M. to 12:00 midnight. NEWSPA-
PER AFFILIATIONS: Greenville News, Green-
ville Piedmont. NEWS SERVICES: United Press,
International News Service, Associated Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President B. H. Peace, Jr.
Station Manager B. T. Whitmire
Commercial Manager W. H. Clews
Sales Promotion Manager Lee Parsons
Program Director Charles Batson
Production Manager Jim Reid
Musical and Publicity Director. .James Dawson
Chief Engineer W. C. Etheredge
Coverage
Daytime Evening
Population — Primary 887,190 954,994
Radio Homes — " 92,100 96,100
Population — Secondary . . 954,994 1,596,501
Radio Homes — " . . 96,100 187,800
Source: U. S. Census.
Representative
Weed & Co.
WMRC
GREENVILLE— EST. 1940
MUTUAL BROADCASTING SYSTEM
SOUTHERN BROADCASTING SYSTEM
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Textile Broadcasting Co. OPER-
ATED BY: Textile Broadcasting Co. BUSINESS
ADDRESS: P. O. Box No. 1499. PHONE: 5730.
STUDIO ADDRESS: 400 Mayberry St. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 123 hours weekly. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: World Broadcasting System. MAIN-
TAINS ARTISTS' BUREAU.
553
He Wouldn't Tell NOBODY:
Wouldn't say a word, that Spartan youth of classic fame.
Neither by word nor facial expression would he give him-
self away . . . just stood stoically there with the forbidden
fox beneath his tunic, until the animal gnawed out his
heart and he fell down dead! Kinda dumb, say we.
Far different, far wiser, today's lusty Spartan youth —
WSPA!
WSPA
TELLS EVERYBODY
In Spartanburg and the
Prosperous Piedmont Carolinas
Spartanburg is SOUTH CAROLINA'S No. 1 MARKET,
leading all other South Carolina cities in retail sales.
WSPA is a CBS regional station ... has a favorable fre-
quency 5000 watts day and 1000 watts
night. Within WSPA's primary area are 650,000
persons in the high wage bracket . . . 72.9% white.
Spartanburg, new home of U. S. Army cantonment with
20,000 men representing a $1,000,000.00 monthly pay-
roll . . . Textile mills running three shifts daily . . .
Southern Railroad shops working overtime . . . Farm
income to new high levels as result of bumper cotton
and peach crops and produce sales to army camp.
Advertise where the money is. Schedule WSPA!
«*?*.?<>
V*^ J*"V *"^
Established 1929
South Carolina's FIRST Radio Station
SPMTftNBURG
SOUTH CAROLINA
HOWARD H. WILSON CO. . . . National Sales Representative
554
SOUTH CAROLINA
Personnel
President Robert A. Jolly
Station Manager Dan Crosland
Commercial Manager Alan Wanamaker
Program Director Glenn Adams
Chief Announcer Bill Hinn
Chief Engineer Edward Day
Coverage
Population — Primary 402,762
Radio Homes — " 50,610
Population — Secondary 250,124
Radio Homes — " 27,285
Source Station survey.
WMDF
GREENWOOD
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Grenco, Inc. OPERATED BY:
Grenco, Inc. BUSINESS ADDRESS: Greenwood.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: Un-
limited.
* Station was licensed to operate under a
construction permit at time of going to press
W OR D
SPARTANBURG— EST. 1940
NATIONAL BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Spartanburg Advertising Co. OP-
ERATED BY: Spartanburg Advertising Co.
BUSINESS ADDRESS: 155 South Liberty St.
PHONE: 2901. STUDIO ADDRESS: 155 Liberty
St. TRANSMITTER LOCATION: 2Vfe miles north-
east of Spartanburg. TIME ON THE AIR: 7:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. MAINTAINS ARTISTS' BUREAU.
Personnel
President A. B. Taylor
Vice-President and General Manager,
Walter J. Brown
Commercial Manager J. W. Kirkpatrick
Program Director-Chief Announcer,
Tames Waldrop
Production Manager Roger Shaffer
Publicity Director T. E. Horton
Public Relations Director Chas. O. Hearon
Chief Engineer Ralph S. Bennett
Coverage
Daytime Evening
Population — Primary 125,000 45,000
Radio Homes — " 16,700 5,000
Population — Secondary . . 215,216 132,000
Radio Homes — " . . 28,000 17,100
Representative
Howard H. Wilson Co.
WSPA
SPARTANBURG— EST. 1929
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 950 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Spartanburg
Advertising Co. OPERATED BY: Spartanburg
Advertising Co. BUSINESS ADDRESS: 155
South Liberty St. STUDIO ADDRESS: 155 Lib-
erty St. PHONE: 2900. TRANSMITTER LOCA-
TION: 2Vz miles northeast of Spartanburg.
TIME ON THE AIR: 6:00 A.M. to local sunset.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
MAINTAINS ARTISTS' BUREAU.
Personnel
President A. B. Taylor
Vice President-General Manager,
Walter J. Brown
Commercial Manager Thad E. Horton
Production Manager Roger Shaffer
Program Director Sterling Wright
Artists' Bureau Head-Chief Engineer,
Ralph S. Bennett
Public Relations Director .... Charles O. Hearon
Coverage
Population — Primary 646,000
Radio Homes — " 79,270
Population — Secondary 835,600
Radio Homes — " 111,840
Source: U. S. Census; Joint Committee.
Representative
Howard H. Wilson Co.
WFIG
SUMTER— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Julius S. Brody. OPERATED BY:
Julius S. Brody. BUSINESS ADDRESS: 39 Main
St. PHONE: 39. STUDIO ADDRESS: 39 N.
Main St. TRANSMITTER LOCATION: Highway
76. TIME ON THE AIR: 110 hours weekly.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
Owner Julius S. Brody
Station Manager T. Doug Youngblood
Program Director-Chief Engineer,
John Sherman
Musical Director Graham Caddell
Chief Engineer Rex Houser
Coverage
Population — Primary 128,031
Radio Homes — " 14,250
Population — Secondary 128,708
Radio Homes — " 17,975
Source: Station survey.
555
—SOUTH DAG€©TA=
Population 642,961 Number of Radio Homes 132,010
Number of Families 165,113 Auto Registrations 193,615
For 1940 Census data, please turn to page 276
KABR
ABERDEEN— EST. 1935
MUTUAL BROADCASTING SYSTEM
NORTH CENTRAL BROADCASTING SYSTEM
FREQUENCY: 1420 Kc. POWER: 5000 watts.
OWNED BY: Aberdeen Broadcast Co. OPER-
ATED BY Aberdeen Broadcast Co. BUSINESS
ADDRESS: 117V2 S. Main St. PHONE: 4626.
STUDIO ADDRESS: 117 Vz S. Main St. TRANS-
MITTER LOCATION: Wylie Park. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President H. C. Jewett, Jr.
Vice-President C H. Anderson
Vice-President Olwin Ackley
Treasurer J. H. McKeever
Secretary-General Manager A. A. Fahy
Program-Publicity Director. R. Thompson Mabie
Chief Announcer E. L. Weeks
Chief Engineer Delbert Hunt
Coverage
Daytime Evening
Population— Primary 254,044 117,744
Radio Homes— " .... 59,080 29,436
Population— Secondary . . 292,400 159,642
Radio Homes— " . . 68,000 39,913
Source: Field intensity measurements.
Representative
Weed & Co.
K f'dY
BROOKINGS— EST. 1923
FREQUENCY: 790 Kc. POWER: 1000 watts.
OWNED BY: South Dakota State College.
OPERATED BY: Same. BUSINESS ADDRESS:
Brookings. PHONE: 702K-459W. STUDIO AD-
DRESS: College Station. TRANSMITTER LOCA-
TION: College Station. TIME ON THE AIR:
12:30 P.M. to 2:00 P.M. except Sundays (9 hours
weekly).
Personnel
Station Manager Jack Towers
Chief Engineer W. H. Gamble
(Non-Commercial Station)
K G#F X
PIERRE— EST. 1922
FREQUENCY: 630 Kc. POWER: 200 watts.
OWNED BY: Ida A. McNeil. OPERATED BY:
Ida A. McNeil. BUSINESS ADDRESS: 203
West Summit Ave. PHONE: 351. STUDIO
ADDRESS: 203 W. Summit Ave. TRANSMIT-
TER LOCATION: 203 W. Summit Ave. TIME
ON THE AIR: 9:30 A.M. to sunset. NEWS
SERVICE: Associated Press.
Personnel
Owner and Director Ida A. McNeil
Chief Engineer Robert H. Dye
Population — Primary 227,086
Radio Homes — " 43,560
Population — Secondary 454,000
Radio Homes — " 87,000
Source: Mail response survey.
Cox & Tanz
K 0 B H
RAPID CITY— EST. 1936
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Black Hills Broadcast Co. of Rapid
City. OPERATED BY: Black Hills Broadcast
Co. of Rapid City. BUSINESS ADDRESS: Alex
Johnson Hotel. TRANSMITTER LOCATION:
2V2 miles east of Rapid City. TIME ON THE
AIR: 6:30 A.M. to 10:00 P.M.; Sundays, 9:00
A.M. to 5:00 P.M. (101 hours weekly). MAIN-
TAINS ARTISTS' BUREAU. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Lang-Worth.
Personnel
President C. A. Quarnberg
Vice-President-Managing Director,
Robert J. Dean
Commercial Manager-Publicity Director,
George E. Bruntlett
Program Director-Chief Announcer,
Harry Turner
News Editor Alvin Arnold
. Director of Women's Programs,
Myrtle Robinson
Chief Engineer M. J. Jones
Coverage
Daytime
Evening
Population — Primary ....
78,400
21,600
Radio Homes — "
19,600
5,400
Population — Secondary . .
86,900
21,710
Radio Homes — "
20,200
3,620
Source: Joint Committee.
556
SOUTH DAKOTA
W C A T
RAPID CITY— EST. 1921
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: South Dakota School of Mines.
OPERATED BY: South Dakota School of Mines.
BUSINESS ADDRESS: E. St. Joe St. PHONE:
1600-1. STUDIO ADDRESS: E. St. Joe St.
TRANSMITTER LOCATION: E. St. Joe St.
TIME ON THE AIR: 11:00 A.M. to 1:00 P.M.
MST. NEWS SERVICE: Associated Press (non-
Commercial).
Personnel
President J. P. Connolly
Station Manager C. M. Rowe
Chief Announcer Roland Groethe
Publicity Director Redford Dibble
Chief Engineer E. E. Clark
(Non-Commercial Station)
K E*L 0
SIOUX FALLS— EST. 1937
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Sioux Falls Broadcast Assoc, Inc.
OPERATED BY: Sioux Falls Broadcast Assoc,
Inc. BUSINESS ADDRESS: 317 S. Phillips.
PHONE. 757-8-9. STUDIO ADDRESS: 317 S.
Phillips. TRANSMITTER LOCATION: 3 miles
west of city limits. TIME ON THE AIR: 10:00
A.M. to 12:00 Midnight; Sundays, 9:00 A.M.
to 12:00 Midnight. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Standard Radio.
Personnel
President and Station
Manager Joseph Henkin
Vice-President-Promotion Manager,
S. Fantle. Jr.
Assistant Manager-Sales Director,
George R. Hahn
Vice-President and Program Manager,
Morton Henkin
Publicity Director Bill Rohn
Traffic Manager Evans Nord
Chief Engineer Max Staley
Representative
Howard H. Wilson & Co.
KS'O 0
SIOUX FALLS— EST. 1926
NATIONAL BROADCASTING COMPANY
FREQUENCY: 1140 Kc. POWER: 5000 watts.
OWNED BY: Sioux Falls Broadcasting Ass'n.,
Inc. OPERATED BY: Same. BUSINESS AD-
DRESS: 317 S. Phillips. PHONE: 757-8-9. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 3 miles west of city limits. TIME ON
THE AIR: 6:00 A.M. to local sunset; Sunday,
8:00 A.M. to local sunset. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus, Standard Radio.
Personnel
President and Station
Manager Joseph Henkin
Vice-President-Promotion Manager,
S. Fantle, Jr.
Assistant Manager-Sales Director,
George R. Hahn
Vice-President and Program Manager,
Morton Henkin
Publicity Director Bill Rohn
Traffic Manager Evans Nord
Chief Engineer Max Staley
Coverage
Population — Primary 1.820,840
Radio Homes — " 364,110
Population — Secondary 808,882
Radio Homes — " 150.490
Source: NBC Statistical Department.
Representative
Howard H. Wilson & Co.
K U*S D
VERMILLION— EST. 1922
FREQUENCY: 920 Kc. POWER: 500 watts.
OWNED BY: University of South Dakota. OP-
ERATED BY: University of South Dakota. BUSI-
NESS ADDRESS: Union Bldg. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Science Bldg. TIME ON THE AIR: 17^2 hours
weekly.
Personnel
Student Director Ed LaGrave, Jr.
Chief Operator Kenneth Relf
Chief Engineer W. H. Jordan
(Non-Commercial Station)
KWA T
WATERTOWN— EST. 1940
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Midland National Life Insurance
Co. OPERATED BY: Midland National Life
Insurance Co. BUSINESS ADDRESS: Water-
town. STUDIO ADDRESS: Watertown. TRANS-
MITTER LOCATION: Same. TIME ON THE AIR:
6:30 A.M. to 10:00 P.M. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Davis & Schwegler.
Personnel
Station Manager F. L. Bramble
Sales Manager Morris Wisott
Commercial Manager A. R. Kant
Program Director Dale E. Russell
Chief Announcer W. Lowell Pitt
Musical Director Dorothy Vadakin
Chief Engineer Sherrill Zimmerman
Coverage
Population — Primary 236,110
Radio Homes — " 76,618
557
SOUTH DAKOTA-TENNESSEE
W N AX
YANKTON— EST. 1927
COLUMBIA BROADCASTING SYSTEM
THE COWLES STATIONS
FREQUENCY: 570 Kc. POWER: 5000 watts.
OWNED BY: WNAX Broadcasting Co. OPER-
ATED BY: WNAX Broadcasting Co. BUSINESS
ADDRESS: Second and Capitol. PHONE: 443.
STUDIO ADDRESS: Second and Capitol, Yank-
ton; Orpheum Theatrj Bldg., Sioux City.
TRANSMITTER LOCATION: Yankton. TIME
ON THE AIR: 5:30 A.M. to 12:00 Midnight,
daily; 7:30 A.M to 12:00 Midnight, Sundays.
NEWSPAPER AFFILIATION: Des Moines Regis-
ter & Tribune. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
Lang-Worth.
Personnel
President Gardner Cowles, Jr.
Station Manager Robert R. Tincher
Commercial Manager Phil Hoffman
Program Director Arthur J. Smith
Sales Promotion Manager James G. Gies
Production Manager Herb Howard
Publicity Director Susan Taylor
Chief Announcer Arthur J. Smith
Musical Director Rex Hays
Chief Engineer Clifton M. Todd
Coverage
Daytime Evening
Population— Primary 3,917,100 1,673,900
Radio Homes— " 719,590 300.610
Population — Secondary . . 5,721,400 4,202,800
Radio Homes— " 1,240,400 889,580
Source: CBS Listening Area Study.
Representative
The Katz Agency
INI Nil
Population 2,915,841 Number of Radio Homes 478,730
Number of Families 713,853 Auto Registrations 421,400
For 1940 Census data, please turn to page 277
W 0 P I
BRISTOL— EST. 1929
NATIONAL BROADCASTING CO.
BLUE RIDGE NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Radiophone Broadcasting Sta-
tion WOPI. OPERATED BY: Radiophone Broad-
casting Station WOPI. BUSINESS ADDRESS:
410 State St. PHONE: WOPI. STUDIO AD-
DRESS: 410 State St. TRANSMITTER LOCA-
TION: Old Abingdon Pike, Bristol, Va. TIME
ON THE AIR: 6:00 A.M. to 12:00 Midnight. (124
hours weekly). MAINTAINS ARTISTS' BU-
REAU. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
President and General Manager. W. A. Wilson
Commercial Manager Walter Pritchard
Artists Bureau Head Mary Abell
Program Director-Chief Announcer,
Fey Rogers
Production Manager-Continuity Director,
Harry S. Hudson
Publicity Director Bryn Mortenson
Chief Engineer Robert Smith
Coverage
Daytime Evening
Population — Primary 186,984 50,077
Population — Secondary . . 506,108
Source: Station survey; U. S. Census; Joint
Committee.
Representative
Burn-Smith Co.
wa'p 0
CHATTANOOGA— EST. 1936
NBC-BLUE
FREQUENCY: 1150 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: W. A. Patter-
son. OPERATED BY: W. A. Patterson. BUSI-
NESS ADDRESS: Read House. TRANSMITTER
LOCATION: Rossville Blvd. TIME ON THE
AIR: 126 hours weekly. NEWS SERVICE: In-
ternational News Service. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
Owner W. A. Patterson
General Manager R. G. Patterson
Commercial Manager R. N. Krepps
Program-Publicity Director .... Helen Patterson
Chief Announcer Bob Bosworth
Musical Director Jimmy Johnston
Chief Engineer B. B. Barnes
558
TENNESSEE
Coverage
Population — Primary 167,500
Population — Secondary 110,700
Source: Station survey.
Representative
Headley-Reed Co.
W D E V
CHATTANOOGA— EST. 1941
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Joe W. Engel. OPERATED BY:
Joe W. Engel. BUSINESS ADDRESS: Volunteer
Life Bldg. PHONE: 6-5664. STUDIO ADDRESS:
Volunteer Life Bldg. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M. (112 hours weekly). NEWS SER-
VICE: Associated Press. TRANSCRIPTION
SERVICE: Standard Radio. MAINTAINS ART-
ISTS' BUREAU.
Personnel
President Joe W. Engel
Station Manager Fred Bugg
Commercial Manager Ovelton Maxey
Program Director Eugene Wilkey
Artists' Bureau Head Rachel Morton
Chief Engineer J. V. Sanderson
•
W D 0 D
CHATTANOOGA— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1310 Kc. POWER: 5000 watts.
OWNED BY: WDOD Broadcasting Corp. OP-
ERATED BY: WDOD Broadcasting Corp. BUSI-
NESS ADDRESS: Hamilton National Bank Bldg.
PHONE: 6-5117. STUDIO ADDRESS: Hamilton
National Bank Bldg. TRANSMITTER LOCA-
TION: Baylor School. TIME ON THE AIR:
5:30 A.M. to 12:00 Midnight (128% hours
weekly). NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Associated, Lang-Worth.
Personnel
President-Station Manager, Norman A. Thomas
Commercial Manager Carter M. Parham
Sales Promotion Manager Clifford Bowers
Program Manager D. W. McCurdy
Chief Announcer Chuck Simpson
Musical Director Bob Barrett
Chief Engineer J. C. Vessels
Coverage
Population — Primary 669,867
Radio Homes — " 98,930
Population — Secondary 659,682
Radio Homes — " 89,510
Source: Mail response analysis and field in-
tensity survey; Joint Committee.
Representative
Paul H. Raymer Company
W H U B
COOKEVILLE— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WHUB, Inc. OPERATED BY:
WHUB, Inc. BUSINESS ADDRESS: Cookeville.
STUDIO ADDRESS Cookeville. PHONE: 200.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 10:00 P.M.; Saturday.
6:00 A.M. to 11:00 P.M.; Sunday, 8:00 A.M.
to 10:00 P.M. (110 hours weeklv). NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: Standard Radio. MAINTAINS ARTISTS-
BUREAU.
Personnel
President-Commercial Manager. .M. L. Medley
Station Manager Bill Reeves
Artists' Bureau Head Albert Brogdon
Publicity Director Joe Mabry
Musical Director Willene Huddleston
Chief Engineer Charles R. Duke
Coverage
Daytime Evening
Population — Primary 108,661 65,196
Radio Homes — " 13,904 8,342
Population — Secondary . . 320,229 128,091
Radio Homes— " . . 71,162 28,464
Source: Station survey and estimate; U. S.
Census; Joint Committee.
WTJS
JACKSON— EST. 1930
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1390 Kc. POWER: 1000 watts.
OWNED BY: Sun Pub. Co. OPERATED BY:
Sun Pub. Co. BUSINESS ADDRESS: 104-106 E.
Baltimore St. PHONE: 3340. MAIN STUDIO
ADDRESS: 104-106 E. Baltimore St. TRANS-
MITTER LOCATION: 2 miles south on Jackson
Highway No. 45. OTHER STUDIOS: Union
City, Milan, Humboldt, and Corinth, Miss.
TIME ON THE AIR: 6:00 A.M. to 12:00 Mid-
night. NEWSPAPER AFFILIATION: Jackson
Sun. NEWS SERVICE: United Press, Associ-
ated Press. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President C. E. Pigford
Station Manager A. A. Stone
Sales and Sales Promotion Manager,
A. B. Robinson
Program-Publicity Director Leslie Brooks
Musical Director-Artists' Bureau Head,
James Allen
Chief Announcer Bill Winsett
Director of Women's Programs,
Mrs. L. C. Merwin
Director of Religious Programs, Donald Haynes
Chief Engineer B. C. Brummell
559
TENNESSEE
Coverage
Population — Primary 286,422
Radio Homes — " 54,869
Population — Secondary 188,366
Radio Homes — " 41,922
Source: Mail response analysis and field in-
tensity survey; U. S. Census.
Representative
The Branham Company
W J*H L
JOHNSON CITY— EST. 1938
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: WJHL, Inc. OPERATED BY:
WJHL, Inc. BUSINESS ADDRESS: P. O. Box
871. STUDIO ADDRESS: 412 S. Roan St. and
Bonny Kate Theater Bldg., Elizabethton, Tenn.
TRANSMITTER LOCATION: Johnson City.
PHONE: 2211. TIME ON THE AIR: 6:00 A.M.
to 11:15 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated.
Personnel
President-Station Manager, W. Hans Lancaster
Business Manager W. Kenneth Matthews
Commercial Manager Ken Marsh
Program Director Henry Frick
Chief Engineer O. K. Garland
Representative
Radio Advertising Corp.
WKPT
KINGSPORT— EST. 1940
NATIONAL BROADCASTING CO.
—BLUE RIDGE NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Kingsport Broadcasting Co., Inc.
OPERATED BY: Kingsport Broadcasting Co.,
Inc. BUSINESS ADDRESS: Radio Center. STU-
DIO ADDRESS: Radio Center. TRANSMITTER
LOCATION: East Kingrport. TIME ON THE
AIR: 6:30 A.M. to 11:30 P.M. NEWSPAPER
AFFILIATION: Kingsport Times. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: World Broadccoting System. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President C. P. Edward, Jr.
Station Manager Jess Swicegood
Program Director Steve Douglas
Production Manager Haden Huddleston
Chief Engineer Gladman W. Upchurch
Coverage
Daytime Evening
Population— Primary 193,621 35,036
Radio Homes — " 29,060 6,540
Source: Station survey.
Representative
Weed & Company
W B I R *
KNOXVILLE— EST. 1921
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: J. W. Birdwell. OPERATED
BY: J. W. Birdwell. BUSINESS ADDRESS:
Chamber of Commerce Bldg., 616 South Gay
St. STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Knoxville. TIME ON THE AIR:
125 hours weekly. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Associated.
MAINTAINS ARTISTS' BUREAU.
Personnel
Owner-Manager J. W. Birdwell
Commercial & Sales Promotion
Manager John P. Hart
Program-Musical Director B. G. Barber, Jr.
Publicity Director Jean Doremus
Chief Announcer Joe Wheeler
Chief Engineer Edward W. McGinley
* Station was licensed to operate under a
construction permit at time of going to press.
WNOX
KNOXVILLE— EST. 1941
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 990 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Scripps-
Howard Radio, Inc. OPERATED BY: Scripps-
Howard Radio. Inc. BUSINESS ADDRESS:
110-112 S. Gav St. PHONE: 3-3171-5. NEW
YORK OFFICE: 230 Park Ave., New York,
N. Y. STUDIO ADDRESS: 110-112 S. Gay St.
TRANSMITTER LOCATION: Anderson Road
near Beverly. TIME ON THE AIR: 5:00 A.M.
to 12:00 Midnight; Saturday, 5:00 A.M. to
1:00 A.M.; Sunday, 5:30 to 12:00 Midnight
(133 hours weekly). NEWSPAPER AFFILIA-
TION: Knoxville News-Sentinel. NEWS SER-
VICE: United Press. MAINTAINS ARTISTS-
BUREAU. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
President Jack R. Howard
Vice-President-General Manager,
R. B. Westergaard
Program Director Lowell Blanchard
Traffic Manager Walter Corning
Publicity Director C. B. Davis
Musical Director Jerry Collins
Cashier-Office Manager William Huggins
Chief Engineer J. B. Epperson
Coverage
Daytime Evening
Population— Primary 512,344 377,590
Radio Homes— " .... 75,840 57,560
Population— Secondary . . 724,423 491,652
Radio Homes— " . . 90,770 61,000
Source: Field intensity survey; U. S. Census;
Joint Committee.
Representative
The Branham Co.
560
TENNESSEE
WROL
KNOXVILLE— EST. 1927
NBC— (RED & BLUE)
FREQUENCY: 620 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Stuart Broad-
casting Corp. OPERATED BY: Same. BUSI-
NESS ADDRESS: 524 S. Gay St. PHONE:
2-7112. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Holston Hills. 3 miles
northeast of Knoxville. TIME ON THE AIR:
5:00 A.M. to 12:00 Midnight; Sundays, 6:00
A.M. to 12:00 Midnight (132 hours weekly).
NEWS SERVICE: International News Service.
Associated Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President S. E. Adcock
Station Manager C. H. Frazier
Program Director John H. Reese
Chief Engineer Joe Wofford
Coverage
Population — Primary 580,000
Radio Homes — " 80,000
Population — Secondary 1,000,000
Radio Homes — " 150,000
Source: Field intensity survey and estimate;
Department of Commerce; Joint Committee.
Representative
John Blair & Co.
W H*B Q
MEMPHIS— EST. 1925
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Broadcasting Station WHBQ.
Inc. OPERATED BY: Broadcasting Station
WHBQ, Inc. BUSINESS ADDRESS: Hotel Clar-
idge. PHONE: 8-6868. STUDIO ADDRESS:
Hotel Claridge. TRANSMITTER LOCATION:
Court & Neely. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M. MAINTAINS ARTISTS' BU-
REAU. TRANSCRIPTION SERVICE: Lang-
Worth, Davis & Schwegler.
Personnel
President Thos. Thompson
Secretary-Treasurer H. B. Wooten
General Manager E. A. Alburty
Chief Announcer Emmett McMurray
Sales Manager E. Pournelle
Publicity Director Gene Carr
Artists' Bureau Head and
Musical Director J. M. Klaer
Chief Engineer Weldon Roy
Coverage
Daytime Evening
Population — Primary 512,298 392,870
Radio Homes — " .... 82,400 70,000
Population — Secondary . . 987,900 791,450
Radio Homes — " . . 99,380 91.210
Source: Mail response analysis; U. S.
Census; Department of Commerce.
W M C
MEMPHIS— EST. 1923
NBC— (RED)
SOUTH CENTRAL QUALITY NETWORK
FREQUENCY: 790 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWN:D BY: Memphis Pub-
lishing Co. OPERATED BY: Memphis Publish-
ing Co. BUSINESS ADDRESS: Goodwyn In-
stitute. PHONE: 8-7464. STUDIO ADDRESS:
Goodwyn Institute. TRANSMITTER LOCATION:
5 Points, Tenn. TIME ON THE AIR: 5:30 A.M.
to 12:00 Midnight; Saturday, 5:30 A.M. to
1:00 A.M. NEWSPAPER AFFILIATIONS: Com-
mercial Appeal. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: NBC
Thesaurus, NAB Library, Lang-Worth, Davis &
Schwegler, C. P. MacGregor.
Personnel
General Manager H. W. Slavick
Commercial Manager J. C. Eggleston
Local Sales Manager William H. Fielding
Chief Announcer Earl Moreland
Program Manager John Cleghorn
Musical Director Leonard McEwen
Chief Engineer C. E. Baker
Coverage
Daytime Evening
Population — Primary 2,820.693 1.258.775
Radio Homes — " 399,540 189,300
Source: U. S. Census; Joint Committee; field
intensity survey.
Representative
The Branham Company
WMPS
MEMPHIS— EST. 1925
NBC (BLUE)— MBS
FREQUENCY: 1460 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: Memphis
Broadcasting Co. OPERATED BY: Same.
BUSINESS ADDRESS: 62 North Main St.
PHONE: 5-2721. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: 1690 S. Lauder-
dale. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Mem-
phis Press-Scimitar (Scripps-Howard papers).
TRANSCRIPTION SERVICE: Standard Radio.
NEWS SERVICE: United Press.
Personnel
President Jack R. Howard
Vice President-General
Manager J. C. Hanrahan
Program Director-News
Editor Lawrence Trexler
Chief Engineer J. P. Epperson
Coverage
Population — Primary 483,000
Radio Homes — " 91,700
Population — Secondary 342,400
Radio Homes — " 35,700
Source: Mail response analysis.
561
9tL (l&LuUi ^kat Count I
■
~*
1
i
^
Mail Map plotted as the result of seven an-
nouncements before 6 P.M., C.S.T. Over
49,000 pictures mailed in response to offer.
home (Davidson) County.
Less than mail rec'd. in
home_ (Davidson) Countv.
No mail received.
ft
What do you want your radio dollar to buy? Watts,
towers, channels, talent ... or results? If it's results
you're after, then choose W7SM!
Oh Yes, you'll get some watts . . . 50,000 of them (as
many as any other station) on a clear channel with its
large secondary. You'll get a tower, too . . . America's
tallest.
But if you want results, study the above map. This is
only one "success story" where a WSM advertiser got
results . . . there are a lot more, and if it s results you're
after, better send for them, today.
NASHVILLE, TENN.
HARRY L STONE, G»n
O
iATED BY
|}v
I ONilli LIFE
NATIONAL
T INSl
WARD PET
JRflNC
RY & CO..
E COMPANY
INC.
562
TENNESSEE
W R E C
MEMPHIS— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 600 Kc. POWER: 5000 watts.
OWNED BY: Hoyt B. Wooten d/b as WREC
Broadcasting Service. OPERATED BY: Hoyt
B. Wooten d/b as WREC Broadcasting Ser-
vice. BUSINESS ADDRESS: Hotel Peabody.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Memphis. TIME ON THE AIR: 6:00
A.M. to 12:00 Midnight. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
World Broadcasting System, Lang-Worth.
Personnel
Owner-General Manager Hoyt B. Wooten
Coverage
Population — Primary 2,110,900
Radio Homes — " 348.500
Source: Field intensity survey.
Representative
The Katz Agency
W L A C
NASHVILLE— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1510 Kc. POWER: 50000 watts.
OWNED BY: J. T. Ward. OPERATED BY:
WLAC Broadcasting Service. BUSINESS AD-
DRESS: Third National Bank. PHONE: 6-0161.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Dixie Highway. TIME ON THE AIR:
6:00 A.M. to 12:00 midnight. NEWS SERVICES:
United Press. TRANSCRIPTION SERVICES:
World Broadcasting System, Lang-Worth, C. P.
MacGregor.
Personnel
Owner J. T. Ward
Station and Sales Manager F. C. Sowell
Publicity Director Paul Oliphant
Musical Director Charles Nagy
Chief Engineer F. D. Binns
Coverage
Population — Primary 583,000
Radio Homes — " 103,900
Population — Secondary 468,000
Radio Homes — " 72,900
Source: Mail response analysis.
Representative
Paul H. Raymer Company
WS I X
NASHVILLE— EST. 1927
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: WSIX, Inc. OPERATED BY:
WSIX, Inc. BUSINESS ADDRESS: Nashville
Trust Bldg. PHONE: 5-5431. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Third and
Boscobel Sts. TIME ON THE AIR: 18 hours
daily; Sundays, 16 hours. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICES:
Standard Radio, C. P. MacGregor, Associated
Music Publishers, Davis & Schwegler.
Personnel
President-Station Manager. .Jack M. Draughon
Commercial Manager Eugene S. Tanner
Program Director Roger N. Phillips
Publicity Director R. L. Chaudoin
Chief Announcer Joe H. Calloway. Jr.
Music Librarian Thomas J. Mac Williams
Chief Engineer B. E. Porter
Coverage
Population — Primary 265,525
Radio Homes — " 55,608
Population— Secondary 198,220
Radio Homes—" 32.711
Representative
Headley-Reed Co.
WS M
NASHVILLE— EST. 1925
NATIONAL BROADCASTING CO.
FREQUENCY: 650 Kc. POWER: 50,000 watts.
OWNED BY: National Life & A. Insurance Co.
OFERATED BY: Same. BUSINESS ADDRESS:
National Bldg. PHONE: 6-7181. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Franklin, Tenn. TIME ON THE AIR: 127 hours
weekly. NEWS SERVICE: International News
Service; United Press (locally). TRANSCRIP-
TION SERVICE: C. P. MacGregor. Lang-Worth.
MAINTAINS ARTISTS' BUREAU.
Personnel
Executive Vice-President Edwin W. Craig
Station Manager Harry L. Stone
Local Sales Manager W. S. Dustin
Publicity Director Jack Harris
Program Director Jack Stapp
Artists' Bureau Head Ford Rush
Promotion Manager A. E. Gibson
Audience Relations Manager, George D. Hay
Musical Directors, Pietro Brescia, Beasley Smith
Chief Engineer J. H. DeWitt, Jr.
Coverage
Population — Primary 2,399,000
Radio Homes — " 317,900
Population— Secondary 3,389,200
Radio Homes — " 370,300
Source: Mail response analysis.
Representative
Edward Petry & Co.
563
IT TAKES A
BIG LOOP
/SjoeTEXAS
For BIG advertising jobs in the BIG state of
Texas, there are FOUR BIG STATIONS which
dominate 363,551 primary radio homes . . 35%
of the total! KGNC, KFYO, KTSA and KRGV
give you complete and effective coverage of
MUST MARKETS from the top end to the tip
end of the state.
KG RE aiiloKFVO mock KTSH sen onronio KRGV
Complete data on these stations and their markets is probably already in your file. If not, it will be sent direct,
upon request, or will be furnished, gladly, by —
HOWARD H. WILSON COMPANY, REPRESENTATIVE
>w York Chicago Kansas City San Francis
564
TEXA
Population 6,414,824 Number of Radio Homes 1,137,210
Number of Families 1,674,828 Auto Registrations 1,687,016
For 1940 Census data, please turn to page 278
K R B C
ABILENE— EST. 1936
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Reporter Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: Hil-
ton Hotel. PHONE: 6255 (for studio); 4030 (for
transmitter). STUDIO ADDRESS: Hilton Hotel.
TRANSMITTER LOCATION: Ambler Ave. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M. (112
hours weekly). NEWSPAPER AFFILIATION:
Abilene Reporter-News. NEWS SERVICE:
United Press, from Texas State Network.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
President M. B. Hanks
Vice-President & Managing
Director Howard Barrett
General Manager Elliott Roosevelt
Secretary Athalene Gulley
Program Director-Artists' Bureau Head,
Frank Mclntyre
Chief Engineer Fred Hammond
Coverage
Population — Primary 273,052
Radio Homes— " 36,800
Population — Secondary 225,031
Radio Homes— " 30,500
Source: Mail response analysis.
Representative
Texas State Network
K F*D A
AMARILLO—EST. 1939
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Amarillo Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Nunn Bldg. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Same. TIME ON THE
AIR: 6:00 A.M. to 12:00 Midnight; Sunday,
7:00 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Ashland (Ky.) Independent.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: Standard Radio,
Davis & Schwegler.
Personnel
President Gilmore N. Nunn
General Manager Earl R. Strandberg
Commercial Manager Howard Roberson
Program Director Harold Kimmell
Chief Announcer Leonard Johnson
Musical-Publicity Directcr Audre Lipscomb
Chief Engineer Howard Blaker
Coverage
Daytime Evening
Population— Primery 156,958 90,616
Radio Homes— " 35,611 18,000
Population — Secondary . . 244,885 61,100
Radio Homes— " . . 36,260 9,767
Source: U. S. Census; Joint Committee; mail
response analysis.
Representative
John H. Perry Associates
K G*N C
AMARILLO—EST. 1924
NATIONAL BROADCASTING CO.
LONE STAR CHAIN
FREQUENCY: 1440 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Plains Radio
Broadcasting Co. OPERATED BY: Plains Radio
Broadcasting Co. BUSINESS ADDRESS: 8th &
Harrison. PHONE: 4242. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Bellaire
Park. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Ama-
rillo Globe-News, Lubbock Avalanche Journal.
NEWS SERVICE: United Press, Associated
Press. TRANSCRIPTION SERVICES: World
Broadcasting System, NAB Library, Lang-
Worth.
Personnel
President O. L. Taylor
General Manager John Ballard
Assistant General Manager,
Raymond Hollingsworth
Merchandising Manager James Stanberry
Musical Director Eddie Baumel
Chief Engineer W. S. Bledsoe
Coverage
Population — Primary 315,878
Radio Homes — " 58,980
Population — Secondary 562,933
Radio Homes — " 92,890
Source: Station survey; Joint Committee.
Representative
Howard H. Wilson Co.
(See Page 564)
565
TEXAS
KNOW
AUSTIN— EST. 1923
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Frontier Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Norwood Bldg. PHONE: 2-6213-4. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
First and Tillery Sts. TIME ON THE AIR: 6:30
A.M. to 11:30 P.M. (114 hours weekly). NEWS
SERVICE: United Press. MAINTAINS ARTISTS-
BUREAU. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
President H. M. Fentress
Station Manager Charles B. Meade
Program Director-Artists' Bureau Head,
Pat Adelman
Publicity Director J. Mabel Clark
Chief Announcer Conrad Vernon
Musical Director Margaret Johnson
Chief Engineer James Lewis
Coverage
Population — Primary 240,000
Radio Homes — " 60,000
Population — Secondary 400,000
Radio Homes — " 100,000
Source: Station survey; U. S. Census.
•
KTBC
AUSTIN— EST. 1939
FREQUENCY: 1150 Kc. POWER: 1000 watts.
OWNZD BY: State Capitol Broadcasting Assn.
OPERATED BY: State Capitol Broadcasting As-
sociation. BUSINESS ADDRESS: 119 A West
8th St. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Dallas Highway. TIME
ON THE AIR: Specified hours; 6:00 A.M. to
local sunset. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President R. B. Anderson
Station Manager Aubrey H. Escoe
Commercial Manager Charles Rider
Program Director Fred Caldwell
News Editor-Publicity Director. .Merle McMurry
Director of Women's Programs . . . Irene Wayne
Chief Engineer Harry Slife
Coverage
Population — Primary 565,000
Radio Homes — " 187,000
Population — Secondary 885,000
Radio Homes— " 120,550
Source: Station survey; Joint Committee;
1940 U. S. Census.
KFDM
BEAUMONT— EST. 1924
NATIONAL BROADCASTING COMPANY
FREQUENCY: 560 Kc. POWER: 1000 Watts.
OWNED BY: Beaumont Broadcasting Co., Inc.
OPERATED BY: Beaumont Broadcasting Co.,
Inc. BUSINESS ADDRESS: Beaumont. PHONE:
3882. STUDIO ADDRESS: Edson Hotel. TRANS-
MITTER LOCATION: Doucette and Grove Sts.
TIME ON THE AIR: 18 hours daily. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President C. W. Snider
General Manager C. B. Locke
Program Director Len Finger
Sales Promotion Manager Ed E. Carroll
Publicity Director Leon Taylor
Musical Director George W. Caldwell
Chief Engineer Leon Saye
Coverage
Population — Primary 972,629
Radio Homes — " 184,380
Source: Field intensity survey; U. S. Census;
Joint Committee.
Representative
Howard H. Wilson Co.
KRIC
BEAUMONT— EST. 1939
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: KRIC, Inc. OPERATED BY: Same.
BUSINESS ADDRESS: 130 Wall St. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Beau-
mont Enterprise & Journal. NEWS SERVICE:
International News Service. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President Mrs. J. L. Mapes
Station Manager Jack Neil
Sales Manager G. L. Kirk
Program Director Joe S. Trum
Chief Engineer Clements McDaniel
Coverage
Daytime
Population — Primary 250,000
Radio Homes — " 71,400
Population — Secondary 500,000
Radio Homes — " 142,800
Source: Chamber of Commerce; station
survey. f
K B S T
BIG SPRING— EST. 1936
MBS— TEXAS STATE NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Big Spring Herald Broadcasting
'566
TEXAS
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: Crawford Hotel. PHONE: 1500-1.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: One mile east of town. TIME ON
THE AIR: 16 hours daily. NEWSPAPER AF-
FILIATION: Big Spring Herald. NEWS SER-
VICE: United Press (via Texas State Network).
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
President Howard Barrett
General Manager Elliott Roosevelt
Station Manager Jack Wallace
Program-Musical Director Lou Palmer
Publicity Director Bill Parady
Chief Engineer J. B. Casey
Coverage
Population— Primary 120,600
Radio Homes— " 16,300
Population — Secondary 100.000
Radio Homes— " 15.400
Source: Joint Committee.
Representative
Texas State Network
K N*E L
BRADY— EST. 1935
FREQUENCY: 1490 Kc. POWER: 250 watts,
d.; 100 Watts, n. OWNED BY: G. L. Burns.
OPERATED BY: G. L. Burns. BUSINESS AD-
DRESS: Gibbons Bldg. PHONE: 77. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
East Brady. TIME ON THE AIR: 7:00 A.M. to
10:30 P.M. NEWS SERVICE: Hear O' Texas
News (local).
Personnel
General Manager G. L. Burns
Commercial Manager John Sloane
Chief Announcer Norris Campbell
Chief Engineer Marion Crawford
Coverage
Population— Primary 129,000
Radio Homes — " 20,800
Population — Secondary 126,900
Radio Homes — " 22,300
Source: Mail response analysis.
Representative
Cox & Tanz
KGFI
BROWNSVILLE— EST. 1937
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Eagle Broadcasting Co. OPER-
ATED BY: Eagle Broadcasting Co., Inc. BUSI-
NESS ADDRESS: P. O. Box 329. PHONE: 1044.
STUDIO ADDRESS: Brownsville-San Benito
Highway, Brownsville; Stonewall Jackson Ho-
tel, San Benito; Madison Hotel, Harlingen.
TRANSMITTER LOCATION: Brownsville. TIME
ON THE AIR: 106 hours weekly.
Personnel
General Manager E. E. "Jack" Wilson
Commercial Manager Leonard W. Briggs
Publicity-Traffic Manager F. R. Wilson
Program Director Eloise Alexander
Chief Announcer Bill Simpson
Chief Engineer Willis Wilson
Representative
Cox & Tanz
KBWD
BROWNWOOD— EST. 1941
FREQUENCY: 1350 Kc. POWER: 500 watts.
OWNED BY: Wendell Mayes, Joe N. Weather-
by. B. P. Bludworth and J. S. McBeath d/b as
Brown County Broadcasting Co. OPERATED
BY: Brown County Broadcasting Co. BUSINESS
ADDRESS: Brownwood. PHONE: 338. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
NEWSPAPER AFFILIATION: Brownwood Bul-
letin.
Personnel
President-Station Manager Wendell Mayes
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
WT A W
COLLEGE STATION— EST. 1921
FREQUENCY: 1150 Kc. POWER: 1000 watts
(C.P. 1000 watts). OWNED BY: A. & M. Col-
lege. OPERATED BY: A. & M. College. BUSI-
NESS ADDRESS: College Station. PHONE: 255.
STUDIO ADDRESS: College Station. TRANS-
MITTER LOCATION: College Station. TIME ON
THE AIR: Shares daytime hours with KTBC.
Personnel
Station Manager E. P. Humbert
Chief Engineer H. C. Dillingham
(Non-Commercial Station)
KEYS
*
CORPUS CHRISTI— EST. 1941
FREQUENCY: 1500 Kc. POWER: 250 watts.
OWNED BY: Earl C. Dunn and Charles Rossi
d/b as Nueces Broadcasting Co. OPERATED
BY: Nueces Broadcasting Co. BUSINESS AD-
DRESS: Corpus Christi. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: Unlimited license.
Personnel
Partners Charles Rossi, Earl C. Dunn
* Station was licensed to operate under a con-
struction permit at time of going to press and
no further information was available.
567
TEXAS
KRIS
CORPUS CHRISTI— EST. 1937
NATIONAL BROADCASTING CO.
MUTUAL BROADCASTING SYSTEM
LONE STAR CHAIN
FREQUENCY: 1360 Kc. POWER: 1000 watts.
OWNED BY: Gulf Coast Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Medical and Professional Bldg., P. O. Box
840. PHONE: 6354. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Corpus
Christi. NEWSPAPER AFFILIATION: Corpus
Christi Caller-Times. NEWS SERVICE: Inter-
national News Service. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
General Manager T. Frank Smith
Commercial Manager William Hewes
Coverage
Population — Primary 195,800
Radio Homes — " 28,700
Population — Secondary 76.500
Radio Homes — " 8,400
Source: Mail response analysis.
Representative
The Branham Co.
K A*N D
CORSICANA— EST. 1937
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Navarro Broadcasting Assn.
OPERATED BY: Navarro Broadcasting Assn.
BUSINESS ADDRESS: State Natl. Bank Bldg.
PHONE: 30. STUDIO ADDRESS: State Natl.
Bank Bldg. TRANSMITTER LOCATION: High-
way 75. TIME ON THE AIR: 16% hours daily.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Coverage
Population — Primary *64,510
Radio Homes — " 39,030
Population — Secondary * 75,590
Radio Homes — " 48,310
*Families.
Source: Field intensity measurements; esti-
mate. •
KRLD
DALLAS— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1080 Kc. POWER: 50,000
Watts. OWNED BY: KRLD Radio Corp. OP-
ERATED BY: KRLD Radio Corp. BUSINESS
ADDRESS: Adolphus Hotel. PHONE: 2-6811.
STUDIO ADDRESS: Adolphus Hotel. TRANS-
MITTER LOCATION: Garland. TIME ON THE
AIR: 5:45 A.M. to 1:00 A.M. NEW-<*PAPER
AFFILIATION: Dallas Times Herald. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President Tom C. Gooch
Managing Director J. W. Runyon
Station & Com. Mgr C. W. Rembert
Program Director Ruth Clem
Production Manager Roy George
Publicity Director Douglas Hawley
Chief Announcer J. W. Crocker
Musical Director Hyman Charninsky
Chief Engineer R. M. Flynn
Coverage
Population — Primary 3,276,943
Radio Homes — " 537,280
Population — Secondary 6,972,379
Radio Homes— " 1,155,260
Source: Field intensity measurements; 1940
U. S. Census.
Representative
The Branham Co.
W F*A A
DALLAS— EST. 1922
NBC— RED and TEXAS QUALITY
FREQUENCY: 820 Kc. POWER: 50,000
Watts. OWNED BY: A. H. Belo Corp. OPER-
ATED BY: A. H. Belo Corp. and The Dallas
Morning News. BUSINESS ADDRESS: Santa
Fe Bldg. PHONE: 7-9631, LD 794. STUDIO AD-
DRESS: Santa Fe Bldg. TRANSMITTER LOCA-
TION: Near Grapevine, Texas. TIME ON THE
AIR: WFAA-WBAP operated continuously 5:30
A.M. to Midnight (daily); 7:30 A.M. to Midnight
(Sunday). NEWSPAPER AFFILIATION: The
Dallas Morning News. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Lang-Worth. MAINTAINS ARTISTS'
BUREAU.
Personnel
President E. M. Dealey
Managing Director Martin Campbell
Station Manager Alex C. Keese
Sales and Promotion Manager .... Irvin Gross
Program Director-Artists' Bureau Head,
Ralph Nimmons
Publicity Director Norval Schneringer
Musical Director Karl Lampertz
Chief Announcer Hal Thompson
Chief Engineer Raymond Collins
Coverage*
Daytime Evening
Population— Primary 5.327,484 5,327,484
Radio Homes— " .... 805,700 805,700
Population — Secondary . . 7,259,620 7,259,620
Radio Homes— " . . 1,267,300 1,267,300
* Coverage increase estimate 30 per cent
over presented figures since installation of
vertical antenna.
Source: NBC Airea Study.
Representative
Edward Petry & Co.. Inc.
(See Page 570)
568
TEXAS
W R R
DALLAS— EST. 1920
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1310 Kc. POWER: 5000 watts.
OWNED BY: City of Dallas. OPERATED BY:
City of Dallas. BUSINESS ADDRESS: Munici-
pal Bldg. PHONE: 3-6101. STUDIO ADDRESS:
State Fair Grounds. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 6:45 A.M.
to 12:00 Midnight. NEWS SERVICES: Trans-
radio Press. MAINTAINS ARTISTS' BUREAU.
Personnel
Managing Director Charles B. Jordan
Commercial Manager Dale Drake
Program Director Pete Teddlie
Promotion-Merchandising Manager. .Hal Smith
Program-Publicity Director and
Artists' Bureau Head Pete Teddlie
Production Manager-Chief Announcer,
Buddy Harris
Musical Director Murray Lambert
Chief Engineer D. J. Tucker
Coverage
Evening
Population — Primary 2,400,412
Radio Homes — " 285.600
Source: Station survey.
K D*N T
DENTON— EST. 1938
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Harwell V. Shepard. OPERATED
BY: Same. BUSINESS ADDRESS: 216 Jackson
Bldg. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Highway No. 24. TIME
ON THE AIR: 15V2 hours daily. NEWS SER-
VICE: United Press. MAINTAINS ARTISTS'
BUREAU.
Personnel
Owner Harwell V. Shepard
Sales Manager Herman Cecil
Program Director Bob Syler
Chief Engineer B. B. Honeycutt
Coverage
Daytime Evening
Population— Primary 714,000 75,000
Radio Homes— " .... 142.880 10,000
Source: Mail and telephone response
analysis.
K F#P L
DUBLIN— EST. 1924
FREQUENCY: 1340 Kc. POWER: 250 watts,
d.; 100 Watts, n. OWNED BY: C. C. Baxter. OP-
ERATED BY: C. C. Baxter. BUSINESS ADDRESS:
205 Grafton. PHONE: 183. STUDIO ADDRESS:
205 Grafton. TRANSMITTER LOCATION: One-
half mile out of city limits. TIME ON THE AIR:
Unlimited license.
Personnel
Owner C. C. Baxter
K R*0 D
EL PASO— EST. 1940
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 600 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Dorrance D.
Roderick. OPERATED BY: Dorrance D. Rod-
erick. BUSINESS ADDRESS: 2201 Wyoming
St. PHONE: Main 2020. STUDIO ADDRESS:
2201 Wyoming St. TRANSMITTER LOCATION:
Hemmett Blvd. TIME ON THE AIR: 12P/2
hours weekly. NEWSPAPER AFFILIATION: El
Paso Times. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
Associated.
Personnel
Owner Dorrance D. Roderick
Station Manager Merle H. Tucker
Commercial Manager Larry A. Harris
Program-Musical Director H. Arthur Brown
Publicity Director William Jolesch
Chief Engineer Edward P. Talbott
Coverage
Population — Primary 172.559
Radio Homes— " 31.210
Source: Station estimate.
Representative
Howard H. Wilson Co.
kt'sm
EL PASO— EST. 1929
NBC (OPTIONAL RED & BLUE)
FREQUENCY: 1380 Kc. POWER: 1000 watts.
OWNED BY: Tri-State Broadcasting Co., Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
P. O. Box 1976. STUDIO ADDRESS: Paso Del
Norte Hotel. PHONE: Main 3122. TRANSMIT-
TER LOCATION: First Ave., near U. S. High-
way No. 8. TIME ON THE AIR: 6:00 A.M. to
11:30 P.M. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICES: NBC Thesaurus.
C. P. MacGregor.
Personnel
President Mrs. L. E. Bredberg
General Manager Karl O. Wyler
Sales Manager Willard E. Kline
Program Director Roy T. Chapman
Publicity Director Eric Munro
Chief Engineer E. L. Gemoets
Coverage
Population — Primary 153,000
Radio Homes — " 32,500
Population — Secondary 170,000
Radio Homes— " 37.000
Source: Station survey.
Representative
George P. Hollingbery Co.
569
A leal ^rSfclc for Timebuyers!
Three Stations
570 KC
NBC
Jk NBC .^
Two Cities
4 t L **
°*T W0^
One Centralized Management
0ALLA*
It's easier than ever now to invest your advertising dollars profitably in "America's Fastest Growing
Market". WFAA-WBAP, with the largest 50,000 watt primary coverage in the United States and
KGKO, second only to its sister station in the Southwest, are jointly operated by The Fort Worth
Star-Telegram and The Dallas Morning News, with a centralized sales office to assist you in placing
your schedules where you'll get the most for your money. When you're thinking of Texas and Okla-
homa, with millions of radio listeners with billions to spend, investigate this combination.
National Representatives
WFAA-WBAP: Edward Petry & Co., Inc.
KGKO: Free & Peters, Inc.
570
TEXAS
K F J Z
FORT WORTH— EST. 1922
MBS— TEXAS STATE NETWORK
FREQUENCY: 1270 Kc. POWER: 5000 watts.
OWNED BY: Tarrant Broadcasting Co. OP-
ERATED BY: Tarrant Broadcasting Co. BUSI-
NESS ADDRESS: 1201 West Lancaster. STU-
DIO ADDRESS: 1201 West Lancaster. PHONE:
3-3474. TRANSMITTER LOCATION: Birdville,
Texas. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight (1221/2 hours weekly). NEWS SER-
VICE: United Press.
Personnel
President Elliott Roosevelt
Secretary-Treasurer H. A. Hutchinson
General Manager Miss Jean Rabyor
Commercial Manager Fred L. Edwards
Program Director Helen Jane Behlke
Publicity Director Forest Clough
Musical Director George McCullough
Chief Engineer Ed L. Stames
Coverage
Population— Primary 1,204,878
Radio Homes — " 240,600
Population — Secondary 1,468,700
Radio Homes— " 250,000
Source: Field intensity survey.
K G°K 0
FORT WORTH— EST. 1928
NBC— LONE STAR CHAIN
FREQUENCY: 570 Kc. POWER: 5000 watts.
OWNED BY: Amon G. Carter. OPERATED
BY: Same. BUSINESS ADDRESS: Medical
Arts, Fort Worth; Santa Fe Bldg., Dallas.
PHONES: Fort Worth 3-1234; Dallas 7-9631
and Central 1330. TRANSMITTER LOCA-
TION: Arlington. TIME ON THE AIR: 6:00
A.M. to midnight, daily; 8:00 A.M. to midnight,
Sundays. NEWSPAPER AFFILIATION: Fort
Worth Star-Telegram, Dallas Morning News.
NEWS SERVICE: International News Service.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, NBC Thesaurus.
Personnel
President Amon G. Carter
General Manager Harold V. Hough
Managing Director Martin Campbell
Station Manager George Cranston
Publicity Director Elbert Haling
Chief Announcer Frank Mills
Program Director Ed Lalley
Chief Engineer R. C. Stinson
Coverage
Daytime Evening
Population— Primary 1,383,488 939,260
Radio Homes— " .... 493,775 479,667
Population— Secondary . . 2,437,802 1,234,783
Radio Homes— " . . 187,610 30,034
Source: Joint Committee.
Representative
Free & Peters, Inc.
W B A P
FORT WORTH— EST. 1922
NBC— TEXAS QUALITY NETWORK
FREQUENCY: 820 Kc. POWER: 50,000
Watts. OWNED BY: Carter Publications, Inc.
OPERATED BY: Star-Telegram. BUSINESS
ADDRESS: Medical Arts Bldg. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Grapevine. TIME ON THE AIR: 5:45 A.M.,
closes midnight (shared with WFAA). NEWS-
PAPER AFFILIATIONS: Fort Worth Star- Tele-
gram. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, Lang-Worth.
Personnel
President Amon G. Carter
General Manager Harold V. Hough
Assistant General Manager. .George Cranston
Commercial Manager Jack Keasler
Program Director Ed Lally
Publicity Director Elbert Haling
Chief Announcer Frank Mills
Chief Engineer R. C. Stinson
Coverage
Population — Primary 5,327,484
Radio Homes— " 805,700
Population— Secondary 7,259,620
Radio Homes— " 1,267,300
Source: NBC Airea Study.
Representative
Edward Petry & Company
KLUF
GALVESTON— EST. 1922
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: KLUF Broadcasting Co. OPER-
ATED BY: Same. BUSINESS ADDRESS: 60fh
& Broadway. PHONE: 6676. STUDIO AD-
DRESS: 60th & Broadway. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 7:00 a.m.
to 11:00 p.m. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President Geo. Roy Clough
Commercial and Sales Promotion Manager,
C. V. Bracht
Program-Publicity Director H. D. Clough
Chief Engineer L. D. Clough
Coverage
Daytime Evening
Population— Primary 576,321 102,290
Source: Station survey.
571
TEXAS
KPRC
HOUSTON— EST. 1925
NBC— TEXAS QUALITY NETWORK
FREQUENCY: 950 Kc. POWER: 5000 watts.
OWNED BY: Houston Printing Corp. OPERATED
BY: Same. BUSINESS ADDRESS: Lamar Hotel.
PHONE: Fairfax 7101. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Deepwater.
TIME ON THE AIR: 6:00 A.M to Midnight
(125 hours weekly). NEWSPAPER AFFILIA-
TION: The Houston Post. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President .W. P. Hobby
Station Manager Kern Tips
Program Director Jack McGrew
Publicity Director Lois Cain
Musical Director K. Burt Sloan
Chief Engineer H. T. Wheeler
Coverage
Population— Primary 1.412,700
Radio Homes— " 227,960
Population — Secondary 386,100
Radio Homes — " 45,400
Source: NBC Airea Study.
Representative
Edward Petry & Co.
KT R H
HOUSTON— EST. 1930
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1320 Kc. POWER: 5000 watts.
OWNED BY: KTRH Broadcasting Co. OPER-
ATED BY: Houston Chronicle. BUSINESS AD-
DRESS: Rice Hotel. PHONE: Preston 4361.
STUDIO ADDRESS: Rice Hotel. TIME ON THE
AIR: 6:00 A.M. to 12:00 Midnight; Sunday,
7:00 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Houston Chronicle, NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
Station Manager B. F. Orr
Commercial Manager Ray E. Bright
Program Director Harry Grier
Chief Engineer Tom Hiner
Coverage
Population — Primary 847,800
Radio Homes — " 193,200
Population— Secondary 4,702.900
Radio Homes — " 652,700
Source: Mail response analysis and field in-
tensity measurements.
Representative
Tohn Blair & Company
K X YZ
HOUSTON— EST. 1930
NATIONAL BROADCASTING CO.
MUTUAL BROADCASTING SYSTEM
LONE STAR CHAIN
FREQUENCY: 1470 Kc. POWER: 1000 watts.
OWNED BY: Harris County Broadcast Co.
OPERATED BY: Harris County Broadcast Co.
BUSINESS ADDRESS: 5th floor. Gulf Bldg.
PHONE: Capitol 6151. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Houston.
TIME ON THE AIR: 168 hours weekly. NEWS
SERVICE: International News Service. TRAN-
SCRIPTION SERVICE: NAB Library, Lang-
Worth.
Personnel
Manager T. F. Smith
Program Director Charles Nethery
Chief Engineer Gerald Chinski
Coverage
Daytime Evening
Population — Primary 820,581 800,539
Radio Homes— " 127,530 124.570
Population — Secondary . . 284,621 420,844
Radio Homes — " . . 51,380 65,730
Source: Mail response analysis; 1940 U. S.
Census; Joint Committee.
Representative
The Branham Co.
KSA M
HUNTSVILLE— EST. 1938
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Sam Houston Broadcasting Asso-
ciation. OPERATED BY: Same. BUSINESS AD-
DRESS: 1121 Twelfth St. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Walker
County Fair Grounds. TIME ON THE AIR:
7:00 A.M. to 5:00 P.M. TRANSCRIPTION SER-
VICE: Standard Radio.
Personnel
President H. G. Webster
Station Manager Kenneth Krug, Jr.
Program Director-Chief Announcer,
James Jones
Chief Engineer Jack Whitley
K 0*C A
KILGORE— EST. 1936
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Oil Capitol Broadcasting Asso-
ciation. OPERATED BY: Same. BUSINESS
ADDRESS: 102 Vz East North St. PHONE:
616. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Kilgore. TIME ON THE
AIR: 6:00 a.m. to 10:00 p.m. NEWSPA-
PER AFFILIATIONS: Kilgore Daily News.
Personnel
General Manager Roy G. Terry
572
TEXAS
K P A B
LAREDO— EST. 1938
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Mervel M. Valentine. OPERATED
BY: Mervel M. Valentine. BUSINESS ADDRESS:
P. O. Box 1120. STUDIO ADDRESS: 300 Lor-
ing Ave. PHONE: 1490. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: Over
102 hours weekly.
Personnel
General Manager Mervel M. Valentine
Chief Announcer Dave Moody
Musical Director Adalaide Bunn
Chief Engineer Ed Schoeler
Coverage
Daytime Evening
Population — Primary 79.500 79,500
Radio Homes— " .... 15.081 15.081
Population— Secondary . . 45.300 20.000
Radio Homes— " 9,931 4.500
Source: Mail and phone survey; U. S.
Census.
Representative
Forjoe & Company, New York
K F*R 0
LONGVIEW— EST. 1934
FREQUENCY: 1370 Kc. POWER: 1000 watts.
OWNED BY: Voice of Longview. OPERATED
BY: Voice of Longview. BUSINESS ADDRESS:
P. O. Box 607. PHONE: 411. STUDIO AD-
DRESS: 620 Glover Crim Bldg. TRANSMITTER
LOCATION: 1918 Marshall-Longview Road.
TIME ON THE AIR: 6:30 A.M. to 11:05 P.M.;
Sunday, 7:00 A.M. to 9:15 P.M. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: Lang-Worth, C. P. MacGregor.
Personnel
President-General Manager James R. Curtis
Coverage
Daytime Evening
Population — Primary 107.117 75.050
Radio Homes— " .... 26.779 18,762
Population — Secondary . . 240,937 93.267
Radio Homes — " . . 60.236 23,318
Source: Field intensity measurements.
Representatives
Forjoe & Co. (New York)
Ferguson & Walker, Inc. (Chicago)
Walter Biddick Co. (Los Angeles)
F. Lacelle Williams (Atlanta)
K FY 0
LUBBOCK— EST. 1927
MBS— TEXAS STATE NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Plains Radio Broadcasting Co.
OPERATED BY: Plains Radio Broadcasting Co.
BUSINESS ADDRESS: 914 Avenue J. PHONE:
1700-1. STUDIO ADDRESS: 914 Ave. J. TRANS-
MITTER LOCATION: 2312 5th St. TIME ON
THE AIR: 110 hours weekly. MAINTAINS
ARTISTS' BUREAU. NEWSPAPER AFFILIA-
TION: Lubbock Avalanche Journal. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICES: World Broadcasting System. Lang-
Worth. C. P. MacGregor.
Personnel
President O. L. Taylor (Amarillo)
Station Manager DeWitt Landis
Sales-Publicity Manager Bruce Collier
Program Director-Artists' Bureau Head,
R. B. McAlister
Production Manager-Chief Announcer,
Wesley Youngblood
Musical Director Burnie Howell
Chief Engineer W. H. Terry
Coverage
Population — Primary 171,696
Radio Homes— " 22.510
Population — Secondary 49.173
Radio Homes— " 5,300
Source: Field intensity survey; Joint Com-
mittee.
Representative
Howard H. Wilson Company
(See Page 564)
K R*B A
LUFKIN— EST. 1938
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Red Lands Broadcasting Associa-
tion (Ben T. Wilson, President). OPERATED
BY: Red Lands Broadcasting Association.
BUSINESS ADDRESS: 108 Vi S. First St. PHONE:
272. STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Highway No. 35. TIME ON THE
AIR: Daytime License. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: Stan-
dard Radio.
Personnel
President Ben T. Wilson
Manager Darrell E. Yates
Commercial Manager Richman Lewin
Chief Announcer William Pharr
Chief Engineer Earle Pettey
K R*L H
MIDLAND— EST. 1935
MBS— TEXAS STATE NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Clarence Scharbauer. OPERATED
BY: Same. BUSINESS ADDRESS: Hotel
Scharbauer. PHONE: 1070. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION: 2100
West Wall. TIME ON THE AIR: 6:00 A.M. to
12:00 Midnight (126 hours weekly). NEWS
SERVICE: United Press, Associated Press.
TRANSCRIPTION SERVICE: Standard Radio.
573
TEXAS
Personnel
Station Manager W. H. McCumber
Program Director C. A. Roark
Director of Women's Programs . Claudine Hogan
Publicity Director E. P. Helm
Chief Announcer A. B. Kelley
Chief Engineer Robert Harmon
Coverage
Daytime Evening
Population — Primary .... 100,000 60,000
Radio Homes — " .... 30,000 22,000
Population — Secondary . . 156,000 100,000
Radio Homes— " . . 47,500 20,000
Source: Station estimate.
Representative
Cox & Tanz
K N*E T
PALESTINE— EST. 1936
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Palestine Broadcasting Assn. OP-
ERATED BY: Palestine Broadcasting Association.
BUSINESS ADDRESS: John and Crawford Sts.
PHONE: 411. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Strickland Park.
TIME ON THE AIR: 106 hours weekly. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President Dr. Bonner Frizzell
Station Manager John Sullivan
Program Director Elizabeth Cage
Chief Announcer Dennis Sullivan
Musical Director Leland Adams
Chief Engineer C. H. Anglin
Coverage
Population— Primary 60,000
Radio Homes— " 8,000
Population — Secondary 75,000
Radio Homes— " 15,000
Source: Station estimate.
K P°D N
P AMP A— EST. 1936
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: R. C. Holies. OPERATED BY:
R. C. Hoiles. BUSINESS ADDRESS: Box 1701.
PHONE: 1100. STUDIO ADDRESS: 212 N. Bal-
lard. TRANSMITTER LOCATION: East of city
limits. TIME ON THE AIR: 7:00 A.M. to 11:00
P.M. (99 Vi hours weekly). NEWSPAPER AF-
FILIATION: Pampa News. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICES:
World Broadcasting System. MAINTAINS ART-
ISTS' BUREAU.
Personnel
President R. C. Hoiles
General Manager H. E. Kreiger
Commercial Manager John Wells
Sales Promotion Manager Bill Browne
Program Director Ray Monday
Production Manager Elleta Bullard
Chief Announcer Bob Morris
Musical Director-Artists' Bureau Head,
Ken Bennett
Chief Engineer Herman Kreiger
Coverage
Daytime Evening
Population — Primary .... 55,308 47,012
Radio Homes — " .... 21,150
Population — Secondary . . 25,456 21,637
Radio Homes — " . . 7,055
Source: Station survey; U. S. Census; Joint
Committee.
K P*LT
PARIS— EST. 1936
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: North Texas Broadcasting Co.
OPERATED BY: North Texas Broadcasting Co.
BUSINESS ADDRESS: Gibraltar Hotel. PHONE:
1124-5. STUDIO ADDRESS: Gibraltar Hotel,
Mezzanine Floor. TRANSMITTER LOCATION:
\lA miles south on Texas Highway No. 24.
TIME ON THE AIR: 6:45 A.M. to 11:00 P.M.
(11 3 3/4 hours weekly). NEWSPAPER AFFILIA-
TION: Paris News. NEWS SERVICE: United
Press (via Texas State Network). TRANSCRIP-
TION SERVICE: Standard Radio. MAINTAINS
ARTISTS' BUREAU.
Personnel
President A. G. Pat Mayse
Station Manager Frank O. Meyers
Program Director David Crockett
Chief Engineer Weldon Jeffus
Coverage
Population — Primary 300,000
Radio Homes — " 60,000
Population — Secondary 150,000
Radio Homes— " 30,000
Source: Mail response analysis.
Representative
Texas State Network
KIUN
PECOS— EST. 1935
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Jack Hawkins and Barney Hubbs.
OPERATED BY: Jack Hawkins and Barney
Hubbs. BUSINESS ADDRESS: 306 S. Cedar St.
STUDIO ADDRESS: 306 S. Cedar St. TRANSMIT-
TER LOCATION: North of city, 1 mile. TIME
ON THE AIR: 6:30 A.M. to 10:00 P.M. NEWS-
PAPER AFFILIATION: Affiliated with Pecos
Enterprise, a weekly, through interlocking
ownership. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
574
TEXAS
Personnel
Co-Owner-General Manager. .. .Jack Hawkins
Co-Owner-Publicity Director .... Barney Hubbs
Chief Announcer W. D. Martin
Musical Director Paul Cox
Chief Engineer Stanley Hall
K PA C
PORT ARTHUR— EST. 1934
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1250 Kc. POWER: 500 watts.
OWNED BY: Port Arthur College. OPERATED
BY: Port Arthur College. BUSINESS ADDRESS:
1500 Procter St. PHONE: 7458. STUDIO AD-
DRESS: 1515 Lakeshore Drive. TRANSMITTER
LOCATION: 1500 Procter St. TIME ON THE
AIR: 6:00 A.M. to 12:00 Midnight. NEWS SER-
VICE: Transradio Press. TRANSCRIPTION
SERVICE: World Broadcasting System. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President Carl Vaughan
Station Manager Glenn Hewitt
Program-Publicity Director .... George Morrison
Artists' Bureau Head Marjorie Vickers
Chief Announcer Dusty Rhodes
Musical Director Jimmie Hart
Chief Engineer Joe Walters
Coverage
Population— Primary 574,000
Radio Homes — " 138,900
Population— Secondary 1,750,000
Radio Homes— " 337,230
Source: Station survey.
Representative
Radio Advertising Corp.
K G*K L
SAN ANGELO— EST. 1928
MBS— TEXAS STATE NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: KGKL, Inc. OPERATED BY: KGKL,
Inc. BUSINESS ADDRESS: St. Angelus Hotel.
PHONE: 6715. STUDIO ADDRESS: St. Angelus
Hotel. TRANSMITTER LOCATION: 50 S. Milton
St. TIME ON THE AIR: 6:30 A.M. to 11:00
P.M. (112V2 hours weekly). NEWSPAPER AF-
FILIATION: San Angelo Standard Times. NEWS
SERVICE: United Press, Associated Press.
TRANSCRIPTION SERVICE: Standard Radio.
Personnel
President H. C. Ragsdale
Station Manager Lonnie Preston
Commercial Manager Ollie Cook
Sales Promotion Manager. . . .Marlowe Preston
Program-Musical Director Lynn Bigler
Production Manager Harold Von Egger
Publicity Director Dorothy Kindred
Chief Engineer Frank M. Jones
Coverage
Population — Primary 83,824
Radio Homes — " 17,470
Population — Secondary 164,888
Radio Homes — " 12,320
K A*B C
SAN ANTONIO— EST. 1926
MBS— TEXAS STATE NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Alamo Broadcasting Co. OPER-
ATED BY: Alamo Broadcasting Co. BUSINESS
ADDRESS: Milam Bldg. PHONE Garfield 4241.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: 811 E. Myrtle St. TIME ON THE AIR:
6:30 A.M. to 12:00 Midnight, daily; 7:00 A.M.
to 11:00 P.M., Sundays. NEWS SERVICE:
United Press (via Texas State Network).
Personnel
President R. Early Wilson
Station Manager H. C. HaTvey
Commercial Manager Waymond Ramsev
Program Director Jerry Lee Pecht
Coverage
Daytime Evening
Population— Primary 465,000 465,000
Radio Homes— " 119,500 119,500
Population— Secondary . . 153,000 153,000
Radio Homes— " . . 33.700 33,700
Source: Station survey.
K m'a C
SAN ANTONIO— EST. 1930
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: W. W. McAllister and Howard
W. Davis d/b as Walmac Co. OPERATED BY:
Walmac Company. BUSINESS ADDRESS: 27th
floor. Smith Young Tower. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: 319 Ave-
nue A. TIME ON THE AIR: Part time schedule
(divides time with KONO). TRANSCRIPTION
SERVICE: Davis & Schwegler. MAINTAINS
ARTISTS' BUREAU.
Personnel
Manager Howard W. Davis
Program Director A. S. Bessan
Secretary-Treasurer Ruth Burleson
Coverage
Daytime
Population — Primary 400,000
Source: Station survey.
Representative
Burn-Smith Co.
K 0*N 0
SAN ANTONIO— EST. 1927
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Eugene J. Roth. OPERATED BY:
Mission Broadcasfing Co. BUSINESS ADDRESS:
575
TEXAS
317 Arden Grove. PHONE: Fannin 5171. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 9 hours
daily (shares time with KMAC). MAINTAINS
ARTISTS' BUREAU.
Personnel
Owner-Manager Eugene J. Roth
Sales Manager James M. Brown
Chief Engineer George Ing
Coverage Daytime
Population — Primary 350,000
Radio Homes— " 92,000
Source: U. S. Census; Chamber of Commerce.
Representative
For joe & Co.
K T S A
SAN ANTONIO— EST. 1927
CBS— LONE STAR CHAIN
FREQUENCY: 550 Kc. POWER: 5000 Watts,
d.; 1000 Watts, n. OWNED BY: Sunshine Broad-
casting Co. OPERATED BY: Sunshine Broad-
casting Co. BUSINESS ADDRESS: Gunter Hotel.
PHONE: Garfield 1251. STUDIO ADDRESS:
Gunter Hotel. TRANSMITTER LOCATION: St.
Hedwig Road. TIME ON THE AIR: 6:00 a.m.
to 12:00 midnight, daily; Sunday, 7:45 a.m. to
12:00 midnight. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System. MAINTAINS ARTISTS' BUREAU.
Personnel
President O. L. Taylor
Station Manager George W. Johnson
Sales and Assistant Station Manager,
Charles Balthrope
Sales Promotion Manager Lew Lacey
Program Manager William C. Bryan
Production Manager-Chief Announcer,
Jack Mitchell
Publicity Director Jack Svhlichenmaier
Educational Director Frances Scarborough
Musical Director Rex L. Preis
Chief Engineer Wm. Egerton
Coverage
Daytime Evening
Population— Primary 1,680,657 1,348,676
Radio Homes— " .... 249,130 155,120
Population — Secondary . . 2,630,410 2,304,513
Radio Homes— " . . 368,433 291,150
Source: CBS Listening Study and station sur-
vey. Representative
Howard H. Wilson Co.
(See Page 564)
W 6 A I
SAN ANTONIO— EST. 1922
NBC— TEXAS QUALITY NETWORK
FREQUENCY: 1200 Kc. POWER: 50,000
Watts. OWNED BY: Southland Industries, Inc.
OPERATED BY: Southland Industries, Inc.
BUSINESS ADDRESS: 1031 Navarro. PHONE:
Garfield 4221-2-3-4. STUDIO ADDRESS: 1031
Navarro. TRANSMITTER LOCATION: Selma.
Texas. TIME ON THE AIR: 6:00 A.M to 12:00
midnight, daily; 7:30 a.m. to 12:00 midnight.
Sunday. NEWS SERVICE: United Press, Inter-
national News Service. TRANSCRIPTION SER-
VICE: NBC Thesaurus, Lang-Worth.
Personnel
Pres. & General Manager Hugh A. L. Halff
Chairman of Board G. A. C Halff
Vice-President Ellis Chaney
Secretary George Beaury
Sales Promotion & Merchandising
Manager Walter S. Zahrt
Program-Musical Director Dwight Bourn
Production Manager Monte Kleban
Educational Director Leona Bender
News Editor Corwin Riddell
Chief Announcer Pat Flaherty
Chief Engineer Fred Sterling
Coverage
Daytime Evening
Radio Homes— Primary. . 274,480 207,800
Radio Homes — Secondary 65,400 154,400
Source: Field strength survey; mail response
analysis; Joint Committee.
Representative
Edw. Petry & Co., Inc.
Mmm
BQ.000 WATTS
AFFILIATE
NBC
MEMBER
TQN
Represented
Nationally
by
Edward Petry
&- Co.
"Here's
the Texas Picture!99
576
TEXAS
K R R V
SHERMAN— EST. 1936
MBS— TEXAS STATE NETWORK
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Red River Valley Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: P. O. Box 163. PHONE: 201. STUDIO
ADDRESS: 1910 S. Crockett St., Sherman; Fan-
nin & Owing Sts., Denison. TRANSMITTER
LOCATION: 13A miles north of Sherman. TIME
ON THE AIR: 6:45 A.M. to 12:00 Midnight.
NEWSPAPER AFFILIATION: Sherman Daily
Democrat. NEWS SERVICE: United Press (via
Texas State Network).
Personnel
President G. H. Wilcox
Station Manager L. L. Hendrick
Commercial Manager Orvin Franklin
Program Director-Chief Announcer, T. E. Perrin
Merchandising Manager C. Wells, Jr.
Denison Studio Manager B. V. Hammond
Musical Director Louise Cobbler
Chief Engineer T. E. Spellman
Coverage
Population — Primary 1,243,420
Radio Homes— " 247,470
Source: Station survey.
KX'O X
SWEETWATER— EST. 1939
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Sweetwater Radio, Inc. OPER-
ATED BY: Sweetwater Radio, Inc. BUSINESS
ADDRESS: Highway 70. PHONE: 2341. STU-
DIO ADDRESS: Highway 70. TRANSMITTER
LOCATION: Sweetwater. TIME ON THE AIR:
6:45 A.M. to 10:00 P.M. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus. MAINTAINS ARTISTS' BUREAU.
Personnel
President George Bennitt
Secretary-Treasurer & General
Manager Russell Bennitt
Commercial Manager J. H. Hubbard
Coverage
Population — Primary 411,699
Radio Homes — " 45,700
Source: Mail response analysis.
KT*E m
TEMPLE— EST. 1936
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Bell Broadcasting Co. OPERATED
BY: Same. BUSINESS ADDRESS: Kyle Hotel.
PHONE: 4646. STUDIO ADDRESS: Kyle Hotel.
TRANSMITTER LOCATION: 2.6 miles north of
Temple. TIME ON THE AIR: 7:00 am. to 12:00
midnight. (119 hours weekly). NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: C. P. MacGregor.
Personnel
President Ruth Mayborn
General Manager Frank Mayborn
Station Manager Burton Bishop
Commercial Manager R. L. Kanatazar
Program Director Edwin Callaway
Chief Engineer Paul Shaw
Coverage
Daytime Evening
Population — Primary .... 289,543 50,030
Radio Homes — " 48.280 8.560
Population— Secondary . . 267,901 239.543
Radio Homes — " 43,880 39,720
Source: Mail response analysis; U. S. Cen-
sus.
Representative
Texas State Network
Associated Radio Sales
K CM C
TEXARKANA— EST. 1932
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: KCMC, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: 317 Pine St.
PHONE: 832. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:30 A.M. to 11:00 P.M. NEWSPAPER
AFFILIATIONS: Texarkana Gazette, Texarkana
Daily News. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
President Henry Humphrey
General Manager Cliff Tatom
Artists Bureau Head and
Traffic Manager Paulyne Sorsby
Program & Publicity Dir Thomas Dillahunty
Chief Engineer Harvey Robertson
Coverage
Radio Homes — Primary 30,810
Radio Homes — Secondary 58,580
Source: Station survey.
K G*K B
TYLER— EST. 1931
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: East Texas Broadcasting Co.
OPERATED BY: J. G. Ulmer. BUSINESS AD-
DRESS: 115 S. College. PHONE: 1106-7. STU-
DIO ADDRESS: 115 S. College. TRANSMITTER
LOCATION: Sandflat Road. TIME ON THE
AIR: 7:00 A.M. to 10:30 P.M. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: C. P. MacGregor.
577
TEXAS
Personnel
President W. M. Roberts
Operator Jas. G. Ulmer
General Manager M. E. Danbom
Sales Promotion Manager Tom Shugart
Program Director-Chief Announcer . . . . Al Hall
Musical Director Pauline Park
Chief Engineer John B. Sheppard
Coverage
Daytime Evening
Population — Primary 303,100 303,100
Radio Homes — " 26,500 26,500
Population — Secondary . . 303,021 303,021
Radio Homes — " 28,400 28,400
Source: Joint Committee; Texas Almanac.
K V#W C
VERNON— EST. 1939
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: The Northwestern Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 1813 Wilbarger St. PHONE: 1048.
STUDIO ADDRESS: 1813 Wilbarger St. TRANS-
MITTER LOCATION: 1 mile east of Vernon.
TIME ON THE AIR: 7:00 A.M. to 10:15 P.M.
NEWSPAPER AFFILIATION: Vernon Daily
Record. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: Standard Radio.
MAINTAINS ARTISTS' BUREAU.
Personnel
President R. H. Nichols
Station Manager Ernest Mobley
Sales Manager W. D. Dixon
Commercial and Sales Promotion Manager,
W. J. Dickerson
Program-Musical Director Ray Whitworth
Production Manager-Chief Announcer,
Bro. Mingus
Chief Engineer Herman Ridgway
Coverage
Population — Primary 208,940
Radio Homes— " 57,300
Population — Secondary 171,222
Radio Homes— " 47,420
Source: Station survey.
Representative
Texas State Network
K V I C
VICTORIA— EST. 1939
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Radio Enterprises, Inc. OPER-
ATED BY: Radio Enterprises, Inc. BUSINESS
ADDRESS: Victoria. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited License. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
General Manager Morris Roberts
W A*C 0
WACO— EST. 1922
MUTUAL BROADCASTING SYSTEM
TEXAS STATE NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Frontier Broadcasting Co. OPER-
ATED BY: Frontier Broadcasting Co. BUSINESS
ADDRESS: Amicable Life Bldg. PHONE:
2700-1. STUDIO ADDRESS: Amicable Life
Bldg. TRANSMITTER LOCATION: Amicable
Life Bldg. TIME ON THE AIR: 16 hours daily
(112 hours weekly). NEWSPAPER AFFILIA-
TION: Waco News-Tribune, Waco Times-Her-
ald. NEWS SERVICE: International News Ser-
vice, United Press. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
President S. M. Richardson
Station Manager R. E. Lee Glasgow
Chief Announcer Bernard Helton
Musical Director Mary Holiday
Chief Engineer L. H. Appleman
Coverage
Population — Primary 376,181
Radio Homes — " 44,600
Population — Secondary 226,767
Radio Homes — " 25,600
Source: Texas Almanac; Joint Committee.
K r'gV
WESLACO— EST. 1926
NBC— (RED OR BLUE)
LONE STAR CHAIN
FREQUENCY: 1290 Kc. POWER: 1000 watts.
OWNED BY: KRGV, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: 201 Border.
PHONE: 375-6. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 11:00 P.M. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Davis &
Schwegler.
Personnel
President O. L. Tayloi-
Station Manager Ken Lowell Sibson
Assistant Manager Guy W. Bradford
Program Director Dick Watkins
Coverage
Population — Primary 383,909
Radio Homes — " 37,860
Source: Station survey.
Representative
Howard H. Wilson Co.
(See Page 564)
578
TEXAS-UTAH
K W FT
WICHITA FALLS— EST. 1938
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 620 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Wichita Broad-
casting Co. OPERATED BY: Wichita Broad-
casting Co. BUSINESS ADDRESS: Harvey
Snyder Bldg. PHONE: 4183. STUDIO AD-
DRESS: Kemp Hotel. TRANSMITTER LOCA-
TION: 2V2 miles northwest of Wichita Falls.
TIME ON THE AIR: 6:00 A.M. to 12:00 Mid-
night; Sunday, 8:00 A.M. to 11:00 P.M. (123
hours weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Associated Music
Publishers.
Personnel
President-Sales Manager Joe B. Carson
Station and Commercial Manager,
Charles E. Clough
Program Director Claudine French
Publicity Director Leslie Pierce
Traffic Manager Bea Montgomery
Continuity Chief Bedford Furr
Chief Announcer Dick Nauman
Musical Director Lucille Crouch
Chief Engineer John Adams
Coverage
Daytime Evening
Population — Primary 3,832,217 889,429
Radio Homes — " 526,300 116,000
Source: Field intensity measurements; U. S.
Census.
Representative
Paul H. Raymer Co.
fl NT /ft P T
y O^lnl
Population 550,310
Number of Radio Homes 126,010
Number of Families 139,580 Auto Registrations 137,875
For 1940 Census data, please turn to page 282
KS U B
CEDAR CITY— EST. 1937
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Southern Utah Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Box 811. STUDIO ADDRESS: El Escalente Ho-
tel. PHONE: 398. TRANSMITTER LOCATION:
West 2nd South. TIME ON THE AIR: 7:00
A.M. to 10:00 P.M. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: C. P.
MacGregor.
Personnel
President Leland M. Perry
Station Manager Sherman T. Wright
Program-Musical Director Inez Corry
Chief Announcer Fenton Dalley
Chief Engineer Sherman T. Wright
Coverage
Daytime Evening
Population— Primary 18,000 7,500
Radio Homes — " 5,500 1,500
Representative
Cox & Tanz
K V*N U
LOGAN— EST. 1938
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Cache Valley Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
41 S. Main St. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Logan. TIME ON
THE AIR: 7:00 A.M. to 10:00 P.M.; Sundays,
10:00 A.M. to 6:00 P.M. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
Manager Reed Bullen
Representative
Adams & Adams
KLO
OGDEN— EST. 1924
NBC-MBS-INTERMOUNTAIN
FREQUENCY: 1430 Kc. POWER: 5000 watts.
OWNED BY: Interstate Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Hotel Ben Lomond, Ogden; Mclntyre Bldg.,
Salt Lake City. PHONES: Ogden 84; Salt Lake
City 4-1849. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Kanesville, Utah. TIME
ON THE AIR: 7:00 A.M. to 12:00 Midnight;
Sunday, 8:00 A.M. to 11:30 P.M. NEWSPAPER
AFFILIATION: Ogden Standard Examiner.
NEWS SERVICE: Associated Press. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President A. L. Glasmann
V.P.-General Manager Paul R. Heitmeyer
Assistant Manager Merrill J. Bunnell
579
UTAH
Sales Manager Sam Jones
National Advertising Manager . . Socs N. Vratis
Program Manager Ethel G. Clark
Production Manager Mel Wright
Chief Announcer Hal Parkes
Chief Engineer W. D'Orr Cozzens
Coverage
Daytime Evening
Population— Primary 460,412 460,412
Radio Homes— " .... 112.300 112,300
Source: Field strength measurements; U. S.
Census. Representative
George P. Hollingbery Co.
K E*U B
PRICE— EST. 1936
MBS-INTERMOUNTAIN NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: E. Utah Broadcasting Co.
OPERATED BY: E. Utah Broadcasting Co. BUSI-
NESS ADDRESS: Price. PHONE: Price 200.
STUDIO ADDRESS: Price. TRANSMITTER LO-
CATION: Price. TIME ON THE AIR: 7:00 A.M.
to 11:00 P.M.; Sunday, 8:30 A.M. to 11:00
P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President-General Manager Jack Richards
Chief Engineer and Announcer, Owen J. Ford
Coverage
Daytime Evening
Population— Primary 22.000 30,000
Radio Homes— " .... 6.000 7.000
Population— Secondary . . 20,000 25,000
Radio Homes— " . . 5,250 6,250
Representative
George P. Hollingbery Co.
K 0*V 0
PROVO— EST. 1939
MUTUAL BROADCASTING SYSTEM
INTERMOUNTAIN NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Clifford A. Talboe, trustee, d/b
as Citizens Voice and Air Show. OPERATED
BY: Same. BUSINESS ADDRESS: 108 West
Center St. PHONE: 1680. STUDIO ADDRESS:
108 West Center St. TRANSMITTER LOCA-
TION: 17 West Second St., South. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President Clifton A. Talboe
Manager Arch L. Madsen
Sales Manager S. G. Carter
Commercial Manager Evelyn Hansen
Program Director Shirl Black
Publicity Director Jack Davies
Chief Engineer Arch L. Madsen
Coverage
Daytime Evening
Population — Primary 66,226 66,226
Radio Homes — " 15,269 15,269
Population — Secondary . . 28.941 8,260
Radio Homes— " . . 6.943 1,961
Source: Field intensity survey; 1940 U. S.
Census; Joint Committee.
K D#Y L
SALT LAKE CITY— EST. 1922
NBC (RED)
FREQUENCY: 1320 Kc. POWER: 5000 watts.
OWNED BY: Intermountain Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
6th floor, Tribune-Telegram Bldg. PHONE:
5-2991. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: 9th West and 33rd South.
TIME ON THE AIR: 6:00 A.M. to 1:00 A.M.
NEWS SERVICE: Transradio Press, United
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: World Broadcasting
System, NBC Thesaurus.
Personnel
President & General Manager S. S. Fox
Secretary-Treasurer. L. A. Loeb
Commercial Manager W. E. Wagstaff
Program Director Emerson Smith
Production Manager George A. Provol
Artists' Bureau Head John M. Woolf
Publicity Director Charles S. Buck
UTAH
Chief Announcer Douglas C. Gourlay
Traffic Manager Craig Rogers
Continuity Editor George D. Snell
Musical Director By Woodbury
Chief Engineer J. M. Baldwin
Coverage
Daytime Evening
Population — Primary 607,805 432,734
Radio Homes— " 131.460 94.650
Population — Secondary . . 246,076 103,920
Radio Homes — " 54,180 22,689
Source: Field intensity survey and mail
Representative
John Blair & Company
KSL
SALT LAKE CITY— EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1160 Kc. POWER: 50.000
watts. OWNED BY: Radio Service Corpora-
tion of Utah. OPERATED BY: Same. BUSI-
NESS ADDRESS: Union Pacific Bldg. PHONE:
5-4641. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Saltair. TIME ON THE AIR:
6:00 A.M. to 1:00 A.M. (133 hours weekly).
NEWSPAPER AFFILIATION: Salt Lake Trib-
une. NEWS SERVICES: United Press, Interna-
tional News Service. TRANSCRIPTION SER-
VICE: Associated Library. Standard Library.
C. P. MacGregor.
Personnel
President J. Reuben Clark, Jr.
Executive Vice-President Earl J. Glade
Vice-President John F. Fitzpatrick
Secretary Joseph L. Wirthlin
Auditor Dan H. Vincent
Station Manager Ivor Sharp
Sales Manager E. J. Broman
Commercial Manager Lennox Murdoch
Production Manager Glenn Shaw
Chief Announcer Russell Stewart
Musical Director Gene Halliday
Technical Director Eugene G. Pack
Chief Engineer Willice E. Groves
Coverage
Daytime Evening
Population — Primary 844,000 1,690.800
Radio Homes— " .... 173.940 373.700
Population— Secondary ..10.607,900 11,687,300
Radio Homes— " 2,458,400 2,619,600
Source: CBS Listening Area Study; Joint
Committee.
Representative
Edward Petry & Co., Inc.
from Salt Lake City
EDWARD PETRY <r CO., NATIONAL REPRESENTATIVE
581
UTAH-VERMONT
K U T A
SALT LAKE CITY— EST. 1938
NBC— BLUE
FREQUENCY: 570 Kc. POWER: 1000 watts.
OWNED BY: Utah Broadcasting Co. OP-
ERATED BY: Utah Broadcasting Co. BUSINESS
ADDRESS: 29 S. State St. PHONE: 3-2737.
STUDIO ADDRESS: 29 S. State St. TRANS-
MITTER LOCATION: 13th St. S. and 5th West.
TIME ON THE AIR: 108 hours weekly. NEWS
SERVICE: International News Service. MAIN-
TAINS ARTISTS' BUREAU. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
President-General Manager . . Frank C. Carman
Assistant Manager William B. Sears
Program Director Robert A. Hansen
Musical Director Paul Alexander
Chief Engineer Lyle Wahlquist
Coverage
Daytime
Population— Primary 220,000
Radio Homes— " 47,660
Population — Secondary . . 30,000
Source:
mittee.
Evening
200,000
47,660
50,000
Field strength survey; Joint Com-
Representative
Joseph Hershey McGillvra
RMONT
Population 359,231 Number of Radio Homes 82,540
Number of Families 92,432 Auto Registrations 92,695
For 1940 Census data, please turn to page 282
WC AX
BURLINGTON— EST. 1931
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Burlington Daily News, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS: 203
College St. PHONE: 4880. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same.
TIME ON THE AIR: 7:00 A.M. to 12:00 Mid-
night; Sundays, 8:00 A.M. to 12:00 Midnight.
NEWSPAPER AFFILIATION: Burlington Daily
News. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: Associated Re-
corded Program Service, C. P. MacGregor.
Personnel
President-Treasurer C. P. Hasbrook
Station Manager Howard J. Perry
Program and Production Manager, H. B. Wight
Chief Engineer James W. Tierney
Coverage
Population— Primary 246,700
Radio Homes — " 59,700
Source: Station survey.
Representative
Weed & Company
ws\ B
RUTLAND— EST. 1930
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: P. Weiss Music Co. OPERATED
BY: Same. BUSINESS ADDRESS: 80 West St.
PHONE: 1247. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Creek Road. TIME
ON THE AIR: Unlimited License. NEWS SER-
VICE: Transradio Press. TRANSCRIPTION
SERVICE: Lang-Worth.
Personnel
President P. Weiss
Station Manager J. H. Weiss
WQDM
ST. ALBANS— EST. 1929
FREQUENCY: 1420 Kc. POWER: 1000 watts.
OWNED BY: F. Arthur Bostwick and E. J.
Regan. OPERATED BY F. Arthur Bostwick and
E. J. Regan. BUSINESS ADDRESS: 32 North
Main. PHONE: 126. STUDIO ADDRESS: 32
North Main St. TRANSMITTER LOCATION:
lA mile north of city on route 7. TIME ON THE
AIR: 6:00 A.M. to local sunset. MAINTAINS
ARTISTS BUREAU. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: Lang-
Worth.
Personnel
General Manager T. F. Allen
Production Manager Alec Coursey
Chief Engineer Edward J. Regan
W D E V
WATERBURY— EST. 1931
FREQUENCY: 550 Kc. POWER: 1000 watts.
OWNED BY: Lloyd E. Squier and William G.
Ricker d/b as Radio Station WDEV. OPER-
ATED BY: L. E. Squier and W. G. Ricker.
582
VERMONT- VI RG I N I A
BUSINESS ADDRESS: 8 Stowe St. PHONE:
13-2. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Waterbury. TIME ON THE
AIR: Local sunrise to sunset. NEWS SER-
VICE: United Press. MAINTAINS ARTISTS-
BUREAU. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
Station Manager Lloyd E. Squier
Commercial and Sales Promotion Manager,
William D. Ricker
Program-Musical Director Mai Weaver
Chief Engineer Fred Hilsdale
Coverage
Population— Primary 307,847
Radio Homes— " 75.680
Population — Secondary 600,000
Radio Homes — " 150.000
Source: Mail response and field intensity
survey.
Representative
Howard H. Wilson Co.
II I^V II 1 ' fj\
"¥IIIK<yiiin!iu^
Population 2,677,773
Number of Radio Homes 413,180
Number of Families 627,550
Auto Registrations 487,900
For 1940 Census data.
please turn to page 282
W C H V
CHARLOTTESVILLE— EST. 1932
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Community Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
E. Market and 4th. PHONE: 2500. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Richmond Road. TIME ON THE AIR: 7:00
A.M. to 11:00 P.M. (110 hours weekly). NEWS
SERVICE: United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: Asso-
ciated Music Publishers, Lang-Worth.
Personnel
President-Station Manager . Charles Barham, Jr.
Secretary-Treasurer Mary Wyne
Sales Manager Walter Pegram
Program Director-Chief Announcer,
Alden Aarce
Traffic Manager Ed Hase
Chief Engineer Walter W. Gray
Coverage
Population — Primary 202,973
Radio Homes — " 30,688
Population — Secondary 268,111
Radio Homes — " 43,903
Source: Station survey.
Representative
Forjoe & Company
w b't m
DANVILLE— EST. 1930
MUTUAL BROADCASTING SYSTEM
TRI-CITY STATIONS
(WLVA-WBTM-WSLS)
FREQUENCY: 1400 Kc. POWER: 250 watts,
d.» 100 Watts, n. OWNED BY: Piedmont
Broadcasting Corp. OPERATED BY: Piedmont
Broadcasting Corp. BUSINESS ADDRESS: Hotel
Danville. PHONE: 2350. STUDIO ADDRESS:
Hotel Danville. TRANSMITTER LOCATION:
Danville. TIME ON THE AIR: 6:00 A.M. to
12:05 A.M.; Sundays, 9:00 A.M. to 12:05 A.M.
(123% hours weekly). NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: C. P.
MacGregor, Standard Radio.
Personnel
President L. N. Dibrell
Vice-President Edward A. Allen
Station Manager James L. Howe
Commercial Manager John M. Croft
Publicity Director Rosbert S. Guyer
Traffic Manager R. W. Cuddy
Continuity Chief Peter Harkins
Music Librarian Earl Hotaling
Program Director W. P. Heff ernan
Chief Engineer Harry W. Spencer
Coverage
Daytime Evening
Population — Primary .... 268,420 * 90,000
Radio Homes— " 33.870 * 18,000
•Estimate
Source: Field intensity and mail response
survey; U. S. Census; Joint Committee.
W F#V A
FREDERICKSBURG— EST. 1939
FREQUENCY: 1290 Kc. POWER: 250 watts.
OWNED BY: Fredericksburg Broadcasting
Corp. OPERATED BY: Fredericksburg Broad-
casting Corp. BUSINESS ADDRESS: Fredericks-
burg. STUDIO ADDRESS: Fredericksburg.
TRANSMITTER LOCATION: near Fredericks-
583
VIRGINIA
burg. TIME ON THE AIR: 6:30 A.M. to local
sunset. Personnel
General Manager Richard F. Lewis
Commercial Manager L. E. Smith
Representative
Burn-Smith Co.
W S#V A
HARRISONBURG— EST. 1935
FREQUENCY: 550 Kc. POWER: 1000 watts.
OWNED BY: Shenandoah Valley Broadcasting
Corp. OPERATED BY: Shenandoah Valley
Broadcasting Corp. BUSINESS ADDRESS:
Newman Bldg. PHONE: Harrisonburg, 875.
STUDIO ADDRESS: Newman Bldg.; Hotel Bev-
erley, Staunton. PHONES: Harrisonburg 875;
Staunton 647. TRANSMITTER LOCATION:
Route No. 1. TIME ON THE AIR: 6:30 A.M. to
local sunset. NEWS SERVICE: Trfcmsxadio
News. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
President Frederick L. Allman
Secretary Helen K. Berry
General and Commercial
Manager Chas. P. Blackley
Program Director Wendell Siler
Chief Announcer Charles Ballou
Continuity Director Helen S. Lynch
Chief Engineer U. L. Lynch
Coverage
Population — Primary 154,000
Radio Homes — " 21,560
Population — Secondary 503,000
Radio Homes — " 77,190
Source: Department of Commerce; mail re-
sponse analysis.
Representative
Joseph Hershey McGillvra
W L*V A
LYNCHBURG— EST. 1930
MUTUAL BROADCASTING SYSTEM
TRI-CITY STATIONS (WLVA-WBTM-WSLS)
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Lynchburg Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Allied Arts Bldg. PHONE: 3030. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Leewood Addition. TIME ON THE AIR: 6:00
A.M. to 12:00 Midnight. NEWS SERVICE.
Transradio Press. TRANSCRIPTION SERVICES:
Lang-Worth, Standard Radio, Davis & Schweg-
ler, NBC Thesaurus, C. P. MacGregor, Asso-
ciated Music Publishers.
Personnel
President Edw. A. Allen
Station Manager Philip P. Allen
Sales Manager Glenn E. Jackson
Sales Promotion Manager Carl Ogilvie
Program Director Eric F. Lund
Production Manager Claude Taylor
Chief Engineer Albert E. Heisen
Coverage
Population— Primary 186,000
Radio Homes— " 25,000
Source: Field intensity and mail response
survey: U. S. Census; Joint Committee.
WMVA
MARTINSVILLE— EST. 1941
FREQUENCY: 1450 Kc. POWER: 250 watts,
d.; 100 Watts, n. OWNED BY: W. C. Barnes
and Jonas Weiland d/b as Martinsville Broad-
casting Co. OPERATED BY: Same. BUSI-
NESS ADDRESS: MartinsviUe. STUDIO AD-
DRESS: Thomas Jefferson Hotel. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
Unlimited License. NEWSPAPER AFFILIATION:
Martinsville Bulletin.
Personnel
Station Manager Jonas Weiland
(See Page 508)
WGH
NEWPORT NEWS— EST. 1928
MUTUAL BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: Hampton Roads Broadcasting
Corp. OPERATED BY: Hampton Roads Broad-
casting Corp. BUSINESS ADDRESS: Portlock
Bldg., Norfolk. PHONE: 27031. STUDIO AD-
DRESS: Warwick Hotel, Newport News; Port-
lock Bldg., Norfolk; American National Bank
Bldg., Portsmouth. PHONES: Portsmouth, 991;
Norfolk, 27031, Newport News, 2297, TRANS-
MITTER LOCATION: Newport News. TIME ON
THE AIR: 6:30 A.M. to 12:00 Midnight; Sunday,
8:30 A.M. to 11:30 P.M. NEWSPAPER AFFILIA-
TON: Newport News Press, Newport News
Times-Herald. NEWS SERVICE: Associated
Press. TRANSCRIPTION SERVICE: Lang- Worth,
Personnel
President Raymond B. Bottom
V.P.-General Manager Edward E. Bishop
Secretary-Treasurer W. R. VanBuren
Commercial Manager Edward E. Edgar
Program Director Gene D. Stratton
Chief Announcer Joel F. Wahlberg
Musical Director Willby Goff
Chief Engineer Raymond P. Aylor, Jr.
Director of Women's Programs,
Kathleen Sawyer
Special Events Manager Frank Vann
Coverage
Daytime Evening
Population— Primary 320.900 320,900
Radio Homes— " 61,750 61.750
Population— Secondary . . 292,700 162,500
Radio Homes— " . . 19,600 10,000
Source: Mail response analysis.
584
VIRGINIA
WT A R
NORFOLK— EST. 1923
NATIONAL BROADCASTING CO.
(RED & BLUE)
FREQUENCY: 790 Kc. POWER: 5000 watts.
OWNED BY: WTAR Radio Corp. OPERATED
BY: WTAR Radio Corp. BUSINESS ADDRESS:
National Bank of Commerce Bldg. PHONE:
2-5671. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Glen Rock Rd. TIME ON
THE AIR: 6:30 A.M. to 1:00 A.M. NEWSPAPER
AFFILIATIONS: Norfolk Ledger-Dispatch, Nor-
folk Virginian Pilot. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NAB Li-
brary, Davis & Schwegler, Lang-Worth.
Personnel
President Paul S. Huber
General Manager Campbell Arnoux
Commercial Manager John W. New
Program & Musical
Director Henry Cowles Whitehead
Assistant Program Director Jeff Baker
Sports & Special Events
Director Blair Eubanks
Commercial Traffic
Manager Shirly Enright
Production Manager Vaughn Bradshaw
Sales Promotion Director Ralph S. Hatcher
Technical Director J. L. Grether
Coverage
Daytime Evening
Population — Primary 626,404 368.382
Radio Homes— " .... 113.040 63,660
Population— Secondary . . 588.000 79.600
Radio Homes— " . . 108,000 8.900
Source: Field intensity measurements based
on 1000 watts; 1940 U. S. Census.
Representative
Edward Petry & Co.
W P I D
PETERSBURG— EST. 1940
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Petersburg Newspaper Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
121 N. Sycamore St. PHONE: 1053. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Colonial Heights. Va. TIME ON THE AIR:
7:00 A.M. to 11:00 P.M.; Sunday, 1:30 P.M. to
5:30 P.M. NEWSPAPER AFFILIATION: Peters-
burg Progress Index. NEWS SERVICE: Trans-
radio Press.
Personnel
President R. B. Huber
Station Manager Lee Chadwick
Sales Manager E. B. Pickard
Sales Promotion Manager Richard Godsey
Program Director Ben Miller
Production Manager Frank Facenda
Chief Announcer Edward Burch
Chief Engineer Herb Powell
Coverage
Population — Primary
Radio Homes — "
Population — Secondary
Radio Homes — "
139.856
27.518
418.883
78.050
Source: Field intensity survey; Chamber of
Commerce.
W M*B G
RICHMOND— EST. 1926
NBC-RED
FREQUENCY: 1380 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Havens &
Martin, Inc. OPERATED BY: Havens & Martin.
Inc. BUSINESS ADDRESS: 3301 West Broad
St. PHONE: 5-8611. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Staples Mill Road
and Broad St. TIME ON THE AIR: 7:00 A.M.
to 1:00 A.M. NEWS SERVICE: Transradio
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President & Station
Manager Wilbur M. Havens
Secretary C. H. Woodward
Treasurer Wilfred H. Wood
National Sales and Promotion Manager,
R. E. Mitchell
BUY SEVEN SPOTS
FOR THE PRICE
OF THREE
Seven 1 minute spots — night-time
rate— on WMBG— the Red Network
outlet in Richmond — cost $105.00 — or
$15.00 each. On the other leading
Richmond Station three 1 minute
spots — night-time rate — cost $105.00 —
or $35.00 each.
WMBG offers you the Red Network
audience — 5,000 watts daytime — 1000
watts night — and equal density of
coverage. WMBG charges you only
for what it covers — a saving of $20.00
on a minute spot — other savings in
proportion. Before you buy — get the
WMBG story. WMBG, NBC Red
Outlet, Richmond, Va.
National Repr. — John Blair Co.
Basic Red Network Supplementary May Be
Purchased Independent of Any Croup
RED NETWORK OUTLET • RICHMOND. VA.
585
VIRGINIA
Chief Announcer Jack Hooper
Program Director Garnett Tate
Local Sales Manager Wm. Filer
Production Manager J. F. Skinnell
Musical Director J. Yellen
Chief Engineer Wilfred H. Wood
Coverage
Daytime Evening
Population — Primary 441.000 378,000
Radio Homes — " 98,900 91,200
Population — Secondary . . 290,000 288,000
Radio Homes — " .. 76,890 71,000
Source: Department of Commerce; Joint
Committee.
Representative
John Blair & Co.
W R*N L
RICHMOND— EST. 1927
NATIONAL BROADCASTING CO.
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Richmond Radio Corporation. OP-
ERATED BY: Same. BUSINESS ADDRESS: 323
E. Grace St. PHONE: 3-4242. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Wilkinson Road. TIME ON THE AIR: 5:30
A.M. to 1:00 A.M.; Sunday, 7:00 A.M. to 1:00
A.M. NEWSPAPER AFFILIATION: Richmond
SOMETHING TO CROW ABOUT!
We have moved to another
swell spot on the dial . . . now
located at 910 Result St., in
Richmond, Va.
WRNL
News Leader, Richmond Times-Dispatch. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICES: Associated Music, Lang-Worth. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President John Stewart Bryan
Vice-President Dr. D. S. Freeman
Secretary-Treasurer Tennant Bryan
Station Manager E. S. Whitlock
Production Manager G. Mallory Freeman
Assistant Production Manager . . Newton Smyth
Artists' Bureau Head Graham Oliver
Chief Engineer Walter S. Selden
Representative
Edward Petry & Co.
W B*B L
RICHMOND— EST. 1924
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Grace Covenant Presbyterian
Church (M. A. Sitton, Agent). OPERATED BY:
Grace Covenant Presbyterian Church. BUSI-
NESS ADDRESS: 1627 Monument Ave. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Sundays, 10:55
A.M. to 12:15 P.M. and 7:45 P.M. to 9:15 P.M.
Personnel
Station Manager M. A. Sitton
Chief Engineer J. A. Steere
Coverage
Daytime
Population — Primary 150,000
Radio Homes — " 50,000
Source: Station estimate.
(Non-Commercial Station)
W RVA
RICHMOND— EST. 1925
CBS-MBS
FREQUENCY: 1140 Kc. POWER: 50,000 watts.
OWNED BY: Lams & Brother Co., Inc. OPER-
ATED BY: Same. BUSINESS ADDRESS: Hotel
Richmond, 9th & Grace St. PHONE: 3-6633.
STUDIO ADDRESS: Hotel Richmond. TRANS-
MITTER LOCATION: Edgeworth, Henrico
County, Va. TIME ON THE AIR: 5:30 A.M. to
Midnight; Sunday, 8:00 A.M. to 12:00 Midnight.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System,
NAB Library, Langworth, Davis & Schwegler.
Personnel
General Manager C. T. Lucy
Business Manager Barron Howard
Public Relations Director W. R. Bishop
Program Service Manager Irvin Abeloff
Publicity Director William L. Willis
Musical Director .E. D. Naff
Special Events Production
Manager Ira L. Avery
Chief Engineer D. C. Wood*
586
VIRGINIA
Coverage Evening
Population— Primary 1,215,880
Radio Homes— " 213,810
Source: Field strength measurements; mail
response analysis; coincidental telephone sur-
veys; U. S. Census.
Representative
Paul H. Raymer Company
W D B J
ROANOKE— EST. 1924
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 960 Kc. POWER: 5000 watts,
OWNED BY: Times-World Corp. OPERATED
BY: Times-World Corp. BUSINESS AD-
DRESS: 124 West Kirk Ave. PHONE: 8131,
8132. STUDIO ADDRESS: 124 West Kirk Ave.
TRANSMITTER LOCATION: Roanoke. TIME
ON THE AIR: 6:00 A.M. to 12:00 Midnight;
Sunday, 8:00 A.M. to 12:00 Midnight. (124
hours weekly). NEWSPAPER AFFILIATIONS:
The Roanoke Times (morning); The Roanoke
World News (evening). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: NAB Li-
brary, Lang-Worth, World Broadcasting Sys-
tem. MAINTAINS ARTISTS' BUREAU.
Personnel
President J. P. Fishburn
How Ya Doin' in
Roanoke?
Sidewalk salesmen have their points, but there's
a far better way of getting attention for your prod-
uct here in the rich, responsive Roanoke area!
And that's via the air-waves of WDBJ! You see,
this market of more than two-and-a-half million
people (who spend over S400,000,000 at retail
a year!) depends largely on WDBJ for clear radio
reception!
If that sounds like wishful thinking, we'll be
happy to send you the proof!
ROANOKE,
VIRGINIA
FREB&
PETERS, he.
6y the TIMES -WORLD CORP.
a Day • 1000 Watts Night • 930 Kc
Station Manager Ray P. Jordan
Commercial Manager Frank D. Kesler
Program-Publicity Director Jack Weldon
Production Manager Paul Reynolds
Artists' Bureau Head &
Musical Director Mary Henson
Chief Engineer J. W. Robertson
Coverage
Daytime Evening
Population — Primary 320,200 133,300
Radio Homes — " 47,860 26,880
Population — Secondary . . 2.212,900 924.800
Radio Homes — " . . 261,300 109,990
Source: CBS Listening Area Study.
Representative
Free & Peters, Inc.
W S*L S
ROANOKE— EST. 1940
MUTUAL BROADCASTING SYSTEM
TRI-CITY STATIONS (WLVA-WBTM-WSLS)
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Roanoke Broadcasting Corp. OP-
ERATED BY: Roanoke Broadcasting Corp.
BUSINESS ADDRESS: Shenandoah Life Bldg.
PHONE: 9227. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight; Sun-
day, 8:00 A.M. to 12:00 Midnight. (124 hours
weekly). NEWSPAPER AFFILIATION: Roanoke
Times-World. NEWS SERVICE: Transradio.
Personnel
President Paul C. Buford
Station Manager James H. Moore
Commercial Manager Frank E. Koehler
Program Director Fred C. Johnstone
Publicity Director Hunton Downs
Chief Announcer Joe Ripley
Musical Director John Kirk
Chief Engineer Philip Briggs
Coverage
Daytime Evening
Population— Primary 132,436 112,057
Radio Homes— " 25,219 22,120
Population— Secondary . . 220,828 163,941
Radio Homes— " . . 37,320 29,968
Source: Field intensity survey; 1940 U. S.
Census; Joint Committee.
W L*P M
SUFFOLK— EST. 1940
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Suffolk Broadcasting Corp. OP-
ERATED BY: Suffolk Broadcasting Corp. BUSI-
NESS ADDRESS: 105 Bank St. STUDIO AD-
DRESS: 105 Bank St. TRANSMITTER LOCA-
TION: Richmond Highway. TIME ON THE
AIR: 110 hours weekly. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE: NBC
Thesaurus.
587
VIRGINIA-WASHINGTON
Personnel
President-Station Manager Fred L. Hart
Commercial Manager Robert Wasdon
Program Director Ken Given
Production Manager Bill Brown
Publicity Director Elizabeth Griggs
Sales Promotion Manager. . .Margaretta Smith
Chief Announcer Don Smith
Musical Director Ken Beavers
Chief Engineer Jack Siegal
Population — Primary
Radio Homes— "
Population — Secondary . .
Source: Station survey.
Coverage
Daytime
150,000
Evening
80,000
77,560 77,560
300,000 200.000
Representative
Sears & Ayer, Inc.
-<— WASHINGTON —
Population 1,736,191 Number of Radio Homes 502,780
Number of Families 534,237 Auto Registrations 564,800
For 1940 Census data, please turn to page 284
KXRO
ABERDEEN— EST. 1926
MUTUAL— DON LEE BROADCASTING CO.
PACIFIC BROADCASTING CO.
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: KXRO, Inc. OPERATED BY:
KXRO, Inc. BUSINESS ADDRESS: P. O. Box
1120. PHONE: Aberdeen 4098 and 4099.
STUDIO ADDRESS: 207 East Market St.
TRANSMITTER LOCATION: Finch Farms.
TIME ON THE AIR: 7:00 A.M. to 11:00 P.M.
(Daily); 8:30 A.M. to 11:00 P. M. (Sunday).
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
President Harry R. Spence
Commercial Manager Fred G. Goddard
Program Director Edith Garrett
Production Manager Art Lindsay
Publicity Director Elmer Holmberg
Chief Announcer W. M. McGoffin
Home Economics Director Ruth Poindexter
News Editor John Forbes
Musical Director Stan Spiegle
Chief Engineer W. M. McGoffin
Coverage
Daytime Evening
Population — Primary .... 85,346 85,346
Radio Homes — " 21.300 21,300
Population — Secondary . . 39,866 19,933
Radio Homes — " . . 13,950 6,975
Source: MBS Survey.
Representative
John Blair & Company
K V 0 S
BELLINGHAM— EST. 1927
MUTUAL— DON LEE
PACIFIC BROADCASTING CO.
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: KVOS, Inc. OPERATED BY:
KVOS. Inc. BUSINESS ADDRESS: KVOS Bldg.
PHONE: 4200-1627-34. STUDIO ADDRESS:
KVOS Bldg. TRANSMITTER LOCATION: 900
Roeder Ave. TIME ON THE AIR: 6:00 A.M. to
11:00 P.M. NEWS SERVICE: Transradio Press.
TRANSCRIPTION SERVICES: Lang-Worth, C.
P. MacGregor.
Personnel
President Rogan Jones
Coverage
Population — Primary 117,767
Radio Homes — " 22,200
Source: Mail response analysis.
Representative
John Blair & Co.
K E*L A
CENTRALIA AND CHEHALIS
EST. 1937
MUTUAL— DON LEE
PACIFIC BROADCASTING CO.
FREQUENCY: 1470 Kc. POWER: 1000 watts.
OWNED BY: Central Broadcasting Corp.
OPERATED BY: Central Broadcasting Corp.
BUSINESS ADDRESS: Kela Bldg. PHONE:
Chehalis 721 — Centralia 721. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:00 A.M. to 12:00
Midnight. NEWS SERVICE: Transradio Press,
United Press. TRANSCRIPTION SERVICE:
Lang- Worth, Davis & Schwegler.
588
WASH I NGTON
Personnel
General Manager I. Elroy McCaw
Commercial Manager Joseph Chytil
Sales Promotion Manager Sam Norin
Program Director Vincent Voegele
Chief Announcer Carl Tucker
Chief Engineer Arnold Werner
Coverage
Radio Homes — Primary 28,000
Radio Homes — Secondary 22,500
Source: Mail response analysis.
Representative
John Blair & Company
Romig Fuller (Seattle)
K R*K 0
EVERETT— EST. 1922
MUTUAL— DON LEE
PACIFIC BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Everett Broadcasting Co. OPER-
ATED BY: Everett Broadcasting Co. BUSINESS
ADDRESS: 300 Clark Bldg. STUDIO ADDRESS:
300 Clark Bldg. TRANSMITTER LOCATION:
Everett. TIME ON THE AIR: 7:00 A.M. to 12:00
noon— 4:00 P.M. to 7:00 P.M.; Sunday, 9:00
A.M. to 4:00 P.M. NEWS SERVICE: Transradio
Press. MAINTAINS ARTISTS' BUREAU.
Personnel
President-Station Manager Lee E. Mudgett
Commercial Manager W. F. Knehr
Program-Musical Director P. A. Mudgett
Musical Director Maynard Bordsen
Chief Engineer Floyd Steele
Coverage
Population — Primary 123,800
Radio Homes— " 33.900
Source: Mail response analysis.
Representative
John Blair & Co.
kw'l K
LONGVIEW— EST. 1938
MBS— DON LEE BROADCASTING SYSTEM
PACIFIC BROADCASTING CO.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Twin City Broadcasting Corp.
OPERATED BY: Twin City Broadcasting Corp.
BUSINESS ADDRESS: National Bank Commerce
Bldg. PHONE: 1-500. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Ocean Beach High-
way. TIME ON THE AIR: 6:55 A.M. to 11:00
P.M. NEWSPAPER AFFILIATION: Longview
Daily News. NEWS SERVICE: Associated
Press, United Press. TRANSCRIPTION SER-
VICE: C. P. MacGregor.
Personnel
President Art Campbell
Station Manager Ralph R. Bryan
Sales Manager Leonard Franklin
Commercial Manager Todd Atkinson
Program Director Ross Snyder
Production Manager Bill Cunningham
Publicity Director-Traffic Manager,
Thelma Bryan
Musical Director Dorothy Atkinson
Chief Engineer Larry Curd
Coverage
Population — Primary 135.000
Radio Homes — " 33.000
Population — Secondary 102.347
Radio Homes — " 27.296
Representative
John Blair & Co.
KGY
OLYMPIA— EST. 1921 (non-Comm.)
1932 (Comm.)
MUTUAL— DON LEE BROADCASTING
SYSTEM
PACIFIC BROADCASTING CO.
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: KGY, Inc. OPERATED BY: KGY.
Inc. BUSINESS ADDRESS: Capitol Park Bldg.
PHONE: 5000. STUDIO ADDRESS: Capitol
Park Bldg. TRANSMITTER LOCATION: Capitol
Park Bldg. TIME ON THE AIR: 7:00 A.M. to
11:00 P.M. (except Thursday— off at 7:30 P.M.)
Silent Sunday. NEWS SERVICE: United Press.
Transradio Press.
Personnel
President-Station Manager Tom Olsen
Sales Manager J. Harris Dorr
Program Director Brockett Hiley
Production Manager Theresa K. Olsen
News Editor Sam Crawford
Chief Engineer John H. Thatcher
Coverage
Population — Primary 303,400
Radio Homes — " 86,300
Source: Mail response analysis.
Representative
Burn-Smith Co.
K W*S C
PULLMAN— EST. 1921
FREQUENCY: 1250 Kc. POWER: 5000 watts.
OWNED BY: State College of Wash. OPER-
ATED BY: State College of Wash. BUSINESS
ADDRESS: State College. PHONE: 6044. STU-
DIO ADDRESS: State College. TRANSMITTER
LOCATION: Pullman. TIME ON THE AIR:
77 V2 hours weekly.
Personnel
President E. O. Holland
Station Manager Kenneth E. Yeend
Production Director Allen Miller
Chief Engineer Hugo L. Libby
(Non-Commercial Station)
589
WASH I NGTON
KEVR
SEATTLE— EST. 1925
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Evergreen Broadcasting Corp.
OPERATED BY: Evergreen Broadcasting Corp.
BUSINESS ADDRESS: Smith Tower. PHONE:
Seneca 2056. STUDIO ADDRESS: Smith Tower.
TRANSMITTER LOCATION: Smith Tower.
TIME ON THE AIR: 57 hours weekly. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President Walter Wyckoff
Commercial Manager R. S. Diwnie
Program-Publicity Director A. B. Fuller
Chief Announcer J. J. Shawcrof t
KIRO
SEATTLE— EST. 1935 (1928 as KPCB)
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 710 Kc. POWER: 10,000 watts.
OWNED BY: Queen City Broadcasting Co.
OPERATED BY: Queen City Broadcasting Co.
BUSINESS ADDRESS: Cobb Bldg. PHONE:
Seneca 1500. STUDIO ADDRESS: Cobb Bldg.
TRANSMITTER LOCATION: Vashon Maury
Island, Chautauqua. Wash. TIME ON THE
AIR: 6:00 A.M. to 2:00 A.M. daily; Sunday,
7:00 A.M. to 1:00 A.M. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICES:
World Broadcasting System, Standard Radio.
Personnel
President Louis K. Lear
Station Manager H. J. Quilliam
Assistant Business Manager. . . Loren B. Stone
Business Manager Loren B. Stone
Program Director Tommy Thomas
Sales Manager J. A. Morton
Chief Announcer Maurice Rider
Publicity Director Bill Mosher
Chief Engineer James Hatfield
Coverage
Daytime Evening
Population— Primary 1,137,800 1,315,500
Radio Homes — " 261,300 295,303
Population — Secondary . . 1,033,400 1,379,600
Radio Homes— " . . 244,280 307,480
Source: CBS Listening Area study (based on
1000 watts).
Representative
Free & Peters, Inc.
K J R
SEATTLE— EST. 1921
NBC (PACIFIC COAST BLUE)
NORTHWEST TRIANGLE
FREQUENCY: 1000 Kc. POWER: 10000 watts.
OWNED BY: National Broadcasting Co. OP-
ERATED BY: Fisher's Blend Station, Inc.
BUSINESS ADDRESS: Skinner Bldg. PHONE:
Elliott 5890. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: 2600 26th Ave..
S. W. West Waterway. TIME ON THE AIR:
(daily) 7:00 A.M. to 12:00 P.M. (Sunday) 8:00
A.M. to 11:00 P.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
President O. W. Fisher
Station Manager Birt F. Fisher
Commercial & Advertising
Manager H. M. Feltis
Program Director W. W. Warren
Sales Promotion Manager .... Charles A. Bailie
Public Relations Director Peter Lyman
Publicity Director Dick Keplinger
Chief Announcers . . Homer Pope, Bennett Fisher
Traffic Manager Virginia Murray
Auditor J. B. Henley
Chief Engineer Francis Brott
Coverage
Daytime Evening
Population — Primary 909,600 909,600
Radio Homes — " 213.800 213,800
Population — Secondary.. 118,100 118,100
Radio Homes — " . . 20,900 20.900
Source: Mail and field intensity surveys;
U. S. Census; Joint Committee.
Representative
Edward Petry & Co., Inc.
K 6 L
SEATTLE— EST. 1922
MUTUAL— DON LEE
PACIFIC BROADCASTING CO.
FREQUENCY: 1300 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Seattle Broad-
casting Co. OPERATED BY: Same. BUSINESS
ADDRESS: Northern Life Tower. PHONE: Main
2312. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: 1110 West Florida. TIME
ON THE AIR: 6:00 A.M. to 12:00 Midnight,
daily; 8:00 A.M. to 11:00 P.M., Sundays. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICES: Standard Radio, Lang- Worth, C. P.
MacGregor.
Personnel
Manager Archie Taft
Commercial Manager Oliver A. Runchey
Program Director Wheeler Smith
Publicity-Continuity Director Fair Taylor
Dramatic Director Arnold Morgan
Traffic Manager Grace Larsen
Musical Director Don Isham
Chief Engineer Perry Lind
Coverage
Daytime Evening
Population — Primary 1,010,000 1,010,000
Radio Homes— " .... 271.010 271.010
Source: Field strength measurements and
mail response analysis.
Representative
Reynolds-Fitzgerald, Inc.
590
WASH I NGTON
KOMO
SEATTLE— EST. 1925
NBC (PACIFIC COAST RED)
NORTHWEST TRIANGLE
FREQUENCY: 950 Kc. POWER: 5000 watts.
OWNED BY: Fisher's Blend Station, Inc. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Skinner Bldg. PHONE: Elliott 5890. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
2600 26th Ave., S. W. West Waterway. TIME
ON THE AIR: (daily) 7:00 A.M. to 12:00 Mid-
night. (Sunday) 8:00 A.M. to 11:00 P.M. TRAN-
SCRIPTION SERVICE: NBC Thesaurus.
Personnel
President O. W. Fisher
Station Manager Birt F. Fisher
Commercial & Advertising
Manager H. M. Feltis
Program Director W. W. Warren
Publicity News Director Dick Keplinger
Public Relations Director Peter Lyman
Sales Promotion Manager Charles A. Bailie
Traffic Manager Virginia Murray
Auditor J. B. Henley
Chief Engineer Francis Brott
Coverage
Daytime Evening
Population — Primary 909,600 909,600
Radio Homes — " 213,800 213,800
Population — Secondary . . 99,900 99,900
Radio Homes— " . . 17,200 17,200
Source: Mail and field intensity surveys;
U. S. Census; Joint Committee.
Representative
Edward Petry & Co., Inc.
K RS C
SEATTLE— EST. 1926
FREQUENCY: 1150 Kc. POWER: 1000 watts.
OWNED BY: Radio Sales Corp. OPERATED
BY: Radio Sales Corp. BUSINESS ADDRESS:
2939 Fourth St. PHONE: Main 0110. STUDIO
ADDRESS: 2939 Fourth St. TRANSMITTER
LOCATION: 2939 Fourth St. TIME ON THE
AIR: 6:00 A.M. to 2:00 A.M. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Lang-Worth, C. P. MacGregor, Associated Mu-
sic Publishers, Davis & Schwegler.
Personnel
President P. K. Leberman
Station Manager Robt. E. Priebe
Commercial Manager R. C. Fuller
Program Director Ted Bell
Publicity Director E. B. Rivers
Musical Director Jack Meves
Chief Engineer George A. Freeman
Coverage
Population— Primary 735,200
Radio Homes — " 204,900
Source: Field strength survey.
Representative
Radio Advertising Corp.
KTW
SEATTLE— EST. 1920
FREQUENCY: 1250 Kc. POWER: 1000 watts.
OWNED BY: The First Presbyterian Church
of Seattle. OPERATED BY: Same. BUSINESS
ADDRESS: 7th & Spring Sts. PHONE: Main
4177, Main 2056. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: (Sunday) 9:30 A.M. to 10:30 P.M.
(Thursday) 7:30 P.M. to 10:30 P.M. (Shares
time with radio station KWSC.)
Personnel
Pastor and Station
Manager Dr. M. A. Matthews
Chief Announcer Gene Freeman
Musical Director Mrs. C. R. Foss
Chief Engineer James S. Ross
(Non-Commercial Station)
K X A
SEATTLE— EST. 1928
FREQUENCY: 770 Kc. POWER: 1000
watts. OWNED BY: American Radio Tele-
phone Co. OPERATED BY: American Radio
Telephone Co. BUSINESS ADDRESS: Bigelow
Bldg. PHONE: Seneca 1000-1001. STUDIO
ADDRESS: Bigelow Bldg. TRANSMITTER LO-
CATION: S. Alaskan Way and Atlantic St.
TIME ON THE AIR: 6:30 A.M. to sundown;
10:00 P.M. to 3:00 A.M. (9:00 P.M. during
eastern daylight saving time). NEWS SERV-
ICE: International News Service.
Personnel
President R. F. Meggee
Station Manager Florence Wallace
Program Director J. Jackson Latham
Publicity Director Darwin Solseth
Chief Engineer Maurice M. McMullen
Representative
Burn-Smith Co.
K F*l 0
SPOKANE— EST. 1922
FREQUENCY: 1150 Kc. POWER: 100 watts.
OWNED BY: Spokane Broadcasting Co. OP-
ERATED BY: Spokane Broadcasting Co. BUSI-
NESS ADDRESS: 526 Riverside Ave. PHONE:
Main 3400. STUDIO ADDRESS: 526 Riverside
Ave. TRANSMITTER LOCATION: 526 River-
side Ave. TIME ON THE AIR: 6:00 A.M. to
local sunset. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: C. P. MacGregor,
Lang-Worth.
591
WASH I NGTON
Personnel
President & Manager Arthur L. Smith
Commercial Manager B. E. Woolston
Program Director G. Longmeier
Chief Announcer Robert Plummer
Chief Engineer C. T. Strong
K F> Y
SPOKANE— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 920 Kc. POWER: 5000 watts.
OWNED BY: Symons Broadcasting Co., Inc.
OPERATED BY: Same. BUSINESS ADDRESS:
Symons Bldg. PHONE: Main 1218. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Route 3, Box 100. TIME ON THE AIR: (Daily)
6:00 A.M. to 12:05 P.M.; (Sunday) 8:00
A.M. to 12:05 P.M. (IO6V2 hours weekly). NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Lang-Worth, NAB Library, Standard
Radio, Davis & Schwegler.
Personnel
President T. W. Symons, Jr.
General Manager Arthur L. Bright
Program Manager R. W. Brazeal
Chief Announcer John L. Mallow
Musical Director James B. Clark
Chief Engineer George Langf ord
Coverage
Daytime Evening
Population — Primary 506.100 523,500
Radio Homes— " 103.350 106,120
Population — Secondary . . 726,800 279,800
Radio Homes— " 179,170 60.410
Source: CBS Listening Area study (based on
1000 watts).
Representative
The Katz Agency
KG A
SPOKANE— EST. 1926
NBC (BLUE)— NORTHWEST TRIANGLE CHAIN
FREQUENCY: 1510 Kc. POWER: 10000 watts.
OWNED BY: Louis Wasmer. OPERATED BY:
Louis Wasmer. BUSINESS ADDRESS: Radio
Central Bldg. PHONE: M 5383. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Lidgewood & Rowan. TIME ON THE AIR:
Full Time License.
Personnel
Station Manager Louis Wasmer
Assistant Manager Harvey Wixson
Coverage
Population — Primary 232,700
Radio Homes — " 84,600
Population — Secondary 103,200
Radio Homes — " 24,900
Source: Mail response analysis.
Representative
Edward Petry & Company
K H Q
SPOKANE— EST. 1920
NORTHWEST TRIANGLE CHAIN
NATIONAL BROADCASTING CO.— (RED)
FREQUENCY: 590 Kc. POWER: 5000 Watts.
OWNED BY: Louis Wasmer, Inc. OPERATED
BY: Louis Wasmer, Inc. BUSINESS ADDRESS:
Radio Central Bldg. PHONE: M-5383. STU-
DIO ADDRESS: Radio Central Bldg. TRANS-
MITTER LOCATION: 4105 S. Regal St. TIME
ON THE AIR: 6:30 A.M. to 12:00 midnight;
Sunday, 8:00 A.M. to 12:00 midnight. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: NBC Thesaurus and has Studio Re-
cording Equipment.
Personnel
President Louis Wasmer
Station Manager Harvey Wixson
Chief Announcer Harry Lantry
Musical Director Earl Shinkoskey
Chief Engineer A. G. Sparling
Coverage
Population — Primary 742,352
Radio Homes — " 186,322
Source: Mail analysis and field strength
survey.
Representative
Edward Petry & Co., Inc.
KMO
TACOMA— EST. 1922
MUTUAL— DON LEE NETWORK
PACIFIC BROADCASTING CO.
FREQUENCY: 1360 Kc. POWER: 5000
watts. OWNED BY: Carl E. Haymond.
OPERATED BY: Carl E. Haymond. BUSI-
NESS ADDRESS: 914V2 Broadway. PHONE:
Main 4144. STUDIO ADDRESS: 914V2
Broadway. TRANSMITTER LOCATION: V/z
miles east of Tacoma on Tacoma-Seattle High-
way. TIME ON THE AIR: 6:00 A.M. to 12:00
Midnight; Sunday, 8:00 A.M. to 11:00 P.M.
(123 hours weekly). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: Lang-
Worth, Davis & Schwegler; C. P. MacGregor.
Personnel
Owner-General Manager .... Carl E. Haymond
Station Manager J. A. Murphy
Commercial Manager Roscoe A. Smith
Traffic Manager Jack Clark
Chief Announcer Charles Foil
Musical Director Marion Kay
Auditor Paul F. Benton
Program Director Dick Ross
Chief Engineer Joe Kolesar
592
WASH I NGTON
Coverage
Population — Primary 253.235
Radio Homes— " 73,069
Population — Secondary 739,220
Radio Homes — " 213,260
Source: Mail response analysis; Joint Com-
mittee.
Representative
John Blair & Company
Romig C. Fuller & Associates (Washington)
K V I
TACOMA— EST. 1929
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 570 Kc. POWER: 5000 watts.
OWNED BY: Puget Sound Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
W. R. Rust Bldg. PHONE: BR. 4211 (Tacoma);
Ma. 1171 (Seattle). STUDIO ADDRESS: W. R.
Rust Bldg., Tacoma; Olympic Hotel, Seattle.
TRANSMITTER LOCATION: Vashon Island.
TIME ON THE AIR: 6:00 A.M. to Midnight;
Sunday, 8:00 A.M. to 12:00 Midnight (124 hours
weekly). NEWSPAPER AFFILIATION: Tacoma
News Tribune. NEWS SERVICE: Associated
Press (non-commercial). TRANSCRIPTION SER-
VICE: C. P. MacGregor.
Personnel
President & Station
Manager Vernice Irwin
Commercial Manager Earl T. Irwin
Sales Promotion Director Elvin E. Evans
Program Director Dorothy Doernbecher
Publicity Director Vincent Daniel
Traffic Manager Louise Receconi
Musical Director Jane Powers
Chief Engineer William Haase
Coverage
Daytime Evening
Population — Primary 1.327,500 980,900
Radio Homes — " 300,380 231,530
Population — Secondary . . 1,650,100 1,262,000
Radio Homes— " . . 358.800 282,420
Source: CBS Listening Study (based on 1,000
watts).
Representative
George P. Hollingbery Co.
K V*A N
VANCOUVER— EST. 1939
FREQUENCY: 910 Kc. POWER: 250 watts.
OWNED BY: Vancouver Radio Corp. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Evergreen Hotel. PHONE: 150, 771. STUDIO
ADDRESS: Evergreen Hotel. TRANSMITTER
LOCATION: 2915 Fruit Valley Road. TIME ON
THE AIR: Daytime License. NEWSPAPER AF-
FILIATION: Clark County Sun, Vancouver Sun.
NEWS SERVICE: United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President-General Manager .... Walter L. Read
Vice-President D. Elwood Copies
Commercial Manager S. W. McReady
Chief Engineer Paul W. Spargo
Coverage
Population — Primary 420.000
Radio Homes — " 114,250
Population — Secondary 600.000
Radio Homes — " 196,423
Source: Field intensity survey.
K U J
WALLA WALLA— EST. 1928
FREQUENCY: 1420 Kc. POWER: 1000
watts. OWNED BY: KUJ, Inc. OPERATED
BY: KUJ, Inc. BUSINESS ADDRESS:
2nd and Rose Sts. PHONE: 1230. STUDIO
ADDRESS: 2nd and Rose Sts. TRANSMITTER
LOCATION: 2nd and Rose Sts. (C.P. U. S.
Highway No. 410 and Sudbury Rd.). TIME ON
THE AIR: 6:30 A.M. to 10:00 P.M. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Lang-
Worth, Associated.
Personnel
President and General
Manager H. E. Studebaker
Assistant General Manager. . .G. S. Studebaker
Commercial Director Jerry Jensen
Advertising Director Norval Armes
Publicity Director Birney Blair
Chief Announcer Jimmie Nolan
Musical Director Roy Dorr
Chief Engineer Milton MacLafferty
Coverage
Daytime Evening
Population — Primary 60.000 100.000
Radio Homes— " 22,500 37,000
Population — Secondary.. 110,000 150,000
Radio Homes — " . . 35,000 67.000
Source: Field intensity survey; U. S. Cen-
sus (based on 1000 watts).
Representative
John Blair & Co.
KPQ
WENATCHEE— EST. 1930
MUTUAL— DON LEE BROADCASTING
COMPANY
PACIFIC BROADCASTING CO.
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Wescoast Broadcasting Co. OP-
ERATED BY: Wescoast Broadcasting Co.
BUSINESS ADDRESS: KPQ Bldg. PHONE: 45
and 875. STUDIO ADDRESS: KPQ Bldg. TIME
ON THE AIR: 6:30 A.M. to 11:00 P.M. (Daily);
9:00 A.M. to 11:15 P.M. (Sunday). NEWS SERV-
ICE: Transradio Press.
593
WASHINGTON-WEST VIRGINIA
• • •
Personnel
President Rogan Jones
Station and Commercial
Manager Cole Wylie
Chief Announcer Pat Hayes
Chief Engineer E. E. Wylie
Coverage
Population — Primary 74,500
Radio Homes — " 19,000
Source: Mail response analysis.
K I T
YAKIMA— EST. 1929
MUTUAL— DON LEE BROADCASTING
SYSTEM
PACIFIC BROADCASTING CO.
FREQUENCY: 1280 Kc. POWER: 1000 watts.
OWNED BY: Carl E. Haymond. OPERATED
BY: Carl B. Haymond. BUSINESS ADDRESS:
414 E. Yakima Ave. PHONE: 8115, 8116.
STUDIO ADDRESS: 414 E. Yakima Ave.
TRANSMITTER LOCATION: Old Town, Wash.
TIME ON THE AIR: 6:00 A.M. to 12:00 Mid-
night; Sunday, 8:00 A.M. to 12:00 Midnight
(124 hours weekly). NEWS SERVICE: United
Press. TRANSCRIPTION SERVICES: Lang-
Worth, Davis & Schwegler.
Personnel
President Carl E. Haymond
Resident Station Manager J. A. Murphy
Commercial and Sales Promotion Manager,
Harrison A. Miller
Program Director William Murphy
Publicity Director P. W. Wick
Chief Announcer Charles Foster
Musical Director Maryalyce Adkins
Chief Engineer H. B. Murphy
Coverage
Daytime Evening
Population 210,000 168,900
Radio Homes 49,875 40,536
Source: Mail response analysis; 1940 U. S.
Census.
Representative
John Blair & Company
VIRGINIA
Population 1,901,974 Number of Radio Homes 336,670
Number of Families 445,686 Auto Registrations 295,510
For 1940 Census data, please turn to page 285
W J LS
BECKLEY— EST. 1939
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Joe L. Smith Jr. OPERATED BY:
Joe L. Smith Jr. BUSINESS ADDRESS: WJLS
Bldg., Main St. PHONE: 2700. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Teel Road. TIME ON THE AIR: 6:00 A.M. to
10:00 P.M., daily; 9:00 A.M. to 8:30 P.M.,
Sunday (1 07*72 hours weekly). NEWS SER-
VICE: Transradio Press, United Press/ TRAN-
SCRIPTION SERVICE: NBC Thesaurus, Davis
& Schwegler.
Personnel
Station Manager Joe L. Smith Jr.
Assistant Manager Charles Armentrout
Program Director Kathryn Riddick
Chief Announcer Jay O'Reilly
Auditor V. Z. Cooper
Continuity Director James Burke
Chief Engineer Al Ginkle
Coverage
Daytime Evening
Population— Primary 217,394 176,237
Radio Homes — " 40,470 32,890
Population— Secondary . . 234,922 102,717
Radio Homes— " . . 43,610 19.410
Source: 1930 U. S. Census; Joint Committee.
Representative
Associated Radio Sales
WHIS
BLUEFIELD— EST. 1928
FREQUENCY: 1440 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Daily Tele-
graph Printing Co. OPERATED BY: Daily
Telegraph Printing Co. BUSINESS ADDRESS:
621 Commerce St., Bodell Bldg. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Harry Heights. TIME ON THE AIR: 5:00 A.M.
to 11:00 P.M. NEWSPAPER AFFILIATION:
Bluefield Daily Telegraph, Sunset News. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: World Broadcasting System, Lang-
Worth. MAINTAINS ARTISTS' BUREAU.
Personnel
President H. I. Shott
Manager J. Lindsey Alley
Program Director Stuart Odell
Production Manager Barnes Nash
Artists' Bureau Head Melvin Barnett
Publicity Director Bill Blake
Chief Announcer James Clark
Musical Director Gibson Morrissey
Chief Engineer P. T. Flanagan
594
WEST VIRGINIA
Coverage
Population — Primary 559,295
Radio Homes — " 97,580
Population — Secondary 321,610
Radio Homes — " 51,550
Source: Mail response analysis.
Representative
The Katz Agency
w c'h s
CHARLESTON— EST. 1927
CBS— WEST VIRGINIA NETWORK
FREQUENCY: 580 Kc. POWER: 5000 watts.
OWNED BY: John A. Kennedy. OPERATED
BY: Howard L. Chernoff, Station Manager.
BUSINESS ADDRESS: 1016 Lee St. PHONE:
28-131-2-3-4. STUDIO ADDRESS: 1016 Lee St.
TRANSMITTER LOCATION: Kanawha Country
Club Road. TIME ON THE AIR: 5:30 A.M.
to 1:00 A.M. NEWS SERVICE: United Press,
Associated Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President John A. Kennedy
Managing Director Howard L. Chernoff
Technical Advisor Odes E. Robinson
Program Director James C. Keefe
Local Commercial Mgr H. C. Wright
Coverage
Daytime Evening
Population — Primary 1,186,628 * 140,670
Radio Homes— " 244,986 142,230
Population — Secondary . 580,805 * 168,794
Radio Homes— " . . 131.737 163,700
* Families.
Source: Department of Commerce.
Representative
The Branham Co.
W G#K V
CHARLESTON— EST. 1939
NATIONAL BROADCASTING CO.
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Kanawha Valley Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: 1016 Lee St. PHONE: 37-541. STUDIO
ADDRESS: 1016 Lee St. TRANSMITTER LOCA-
TION: Coal Branch Heights. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight, daily; 8:00
A.M. to 12:00 Midnight, Sundays (118 hours
weekly). NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Associated Music Pub-
Ushers.
Personnel
President W. A. Carroll
Managing Director R. F. Sowers
Sales Promotion Manager. . .Charles Williams
Production Manager J. B. Matthews
Chief Announcer Alloy Gerard
WBLK
CLARKSBURG— EST. 1937
NATIONAL BROADCASTING CO.
THE WEST VIRGINIA NETWORK
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: The Exponent Company. OP-
ERATED BY: Same. BUSINESS ADDRESS:
444 V2 West Pike St. PHONE: 3040. STUDIO
ADDRESS: 444 Va West Pike St. TRANSMITTER
LOCATION: Glen Elk, Clarksburg. TIME ON
THE AIR: 7:00 A.M. to 12:00 Midnight; Sun-
day, 8:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATION: The Clarksburg Ex-
ponent. NEWS SERVICE: United Press, Asso-
ciated Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President John A. Kennedy
General Manager G. C. Blackwell
Program-Musical Director Don McWhorter
Chief Announcer Charles T. Snowdon
Bookkeeper Joy Wilf ong
Chief Engineer C. S. Clemans
Coverage
Population — Primary *51,136
Radio Homes — " 49,520
Population — Secondary * 45,242
Radio Homes — " 42,050
* Families.
Source: U. S. Census.
Representative
The Branham Co.
W M#M N
FAIRMONT— EST. 1928
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 920 Kc. POWER: 5000 watts.
OWNED BY: Monongahela Valley Broadcast-
ing Co. OPERATED BY: Monongahela Valley
Broadcasting Co. BUSINESS ADDRESS: 208
Adams St. PHONE: 3100. STUDIO ADDRESS:
208 Adams St. TRANSMITTER LOCATION:
Monongah. TIME ON THE AIR: 3:00 A.M. to
12:00 Midnight. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: Standard Radio,
Davis & Schwegler. MAINTAINS ARTISTS-
BUREAU.
Personnel
President George B. Storer
Station & Sales Manager O. J. Kelchner
Office Manager R. C. Warden
Program Manager & Chief
Announcer Howard Wolfe
Production Manager Joe Edison
Continuity Editor C. Swiger
Publicity Director Pat Moran
Musical Director Henry Gruner
Chief Engineer Roy Heck
595
WEST VIRGINIA
Coverage
Daytime Evening
Population— Primary 1,235,500 763.000
Radio Homes— " .... 258,190 163,240
Population— Secondary . . 1,142,500 690,762
Radio Homes— " . . 241.260 152,670
Source: Sales Management.
Representative
John Blair & Company
WSAZ
HUNTINGTON— EST. 1927
WEST VIRGINIA NETWORK
FREQUENCY: 930 Kc. POWER: 1000
Watts. OWNED BY: WSAZ, Inc. OPERATED
BY: WSAZ, Inc. BUSINESS ADDRESS: 929 Vi
4th Ave. PHONE: 4106. STUDIO ADDRESS:
929 1/2 4th Ave. TRANSMITTER LOCATION:
Burlington, Ohio. TIME ON THE AIR: Unlim-
ited license. NEWSPAPER AFFILIATION:
Huntington Herald-Dispatch, Huntington Adver-
tiser. NEWS SERVICE: Associated Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
President and General
Manager John A. Kennedy
Commercial Manager Mike Layman
Program Director William J. Adams
Chief Announcer Bob Drexler
Musical Director Frank Knutti
Chief Engineer Russell Banks
Coverage
Population — Primary 909,961
Radio Homes — " 184,766
Population — Secondary 1,363,610
Radio Homes — " 604,904
Source: Station survey; Chamber of Com-
merce.
W L*0 G
LOGAN— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Clarence H. Frey and Robert O.
Greever. OPERATED BY: Clarence H. Frey
and Robert O. Greever. BUSINESS ADDRESS:
Logan. STUDIO ADDRESS: Kanada St. PHONE:
761. TRANSMITTER LOCATION: Kanada St.
TIME ON THE AIR: 7:00 A.M. to 10:00 P.M.
(102 hours weekly). NEWSPAPER AFFILIA-
TION: Logan Banner. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio. MAINTAINS ARTISTS' BUREAU.
Personnel
President Clarence H. Frey
General Manager C. E. Vann
Commercial and Sales Promotion Manager
Chief Announcer Fred Parsons
Musical Director and Director of
Women's Programs Quinnelle Vann
Chief Engineer Bernard H. Bopp
Coverage
Population — Primary 67,756
Radio Homes — " 10,870
Source: Mail response survey.
W A J R
MORGANTOWN— EST. 1940
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: West Virginia Radio Corp. OP-
ERATED BY: West Virginia Radio Corp. BUSI-
NESS ADDRESS: 440-446 Spruce St. PHONE:
9488. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Charleston Ave. and Sum-
mers St. TIME ON THE AIR: 6:00 A.M. to
11:00 P.M. NEWSPAPER AFFILIATION: Mor-
gantown Dominion-News and Post. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System.
Personnel
President H. C. Greer
Station Manager C. H. Murphey
Program Director Jon Goerss
Musical Director Elsie Thomas
Chief Engineer R. C. Spence
•
W P A R
PARKERSBURG— EST. 1935
CBS— WEST VIRGINIA NETWORK
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Ohio Valley Broadcasting Corp.
OPERATED BY: Ohio Valley Broadcasting
Corp. BUSINESS ADDRESS: Grinter Bldg.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Gihon Road, S. Parkersburg.
TIME ON THE AIR: 7:00 a.m. to 11:05 p.m..
daily; 9:00 a.m. to 11:05 p.m., Sundays. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President John A. Kennedy
Station Manager Abe Rauch
Commercial Manager Audra Archer
Sales Manager Roland Marshall
Program Director Carl Loose
Musical Director Sarah L. Heermans Heck
Chief Engineer William Sodaro
Coverage
Daytime Evening
Population— Primary* . . . 33,915 31,575
Radio Homes— " .... 32.380 30.250
Population— Secondary* . 125.086 82.909
Radio Homes— " 119,250 79,870
* Families.
Source: Joint Committee.
Representative
The Branham Co.
596
WEST VIRGINIA
W B R W
WELCH— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: McDowell Service Co. OPER-
ATED BY: McDowell Service Co. BUSINESS
ADDRESS: 10 Riverside. PHONE: 818. STUDIO
ADDRESS: 10 Riverside. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 110
hours weekly. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
President J. W. Blakely
Station Manager Harold McWhorter
Program-Musical Director Joe J. Herget
Production Manager-Chief Announcer,
Gordon Redding
Publicity Director Harold Haught
Chief Engineers . . . Tom Phillips, George Yazell
Coverage
Population 1 17,536*
* Radio equipped population.
Source: Station survey.
•
W K W K
WHEELING— EST. 1941
FREQUENCY: 1370 Kc. POWER: 100 watts.
OWNED BY: Community Broadcasting, Inc.
OPERATED BY: Community Broadcasting, Inc.
BUSINESS ADDRESS: Wheeling. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
Personnel
President Joe L. Smith
Vice-President Mary E. Meadows
Secretary-Treasurer .Hulett C. Smith
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
W W V A
WHEELING— EST. 1926
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1170 Kc. POWER: 50000 watts.
OWNED BY: West Virginia Broadcasting Corp.
OPERATED BY: West Virginia Broadcasting
Corp. BUSINESS ADDRESS: Hawley Bldg.
PHONE: Wheeling 5383. STUDIO ADDRESS:
Hawley Bldg. TRANSMITTER LOCATION: Near
West Liberty. TIME ON THE AIR: 5:30 A.M.
to between 8:30 P.M. and 2:00 A.M. daily;
7:00 A.M. to between 9:00 P.M. and 2:00 A.M.,
Sundays. NEWSPAPER AFFILIATION: Greater
Wheeling Home Talk. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Lang- Worth.
Personnel
President George B. Storer
Managing Director George W. Smith
Production Manager Paul J. Miller
Program Director William L. Thomas
Chief Engineer Glenn G. Boundy
Coverage
Daytime Evening
Population— Primary 3,051.400 1,356,400
Radio Homes— " .... 523,310 238.740
Population— Secondary . . 6,145,300 4.537.100
Radio Homes— " . . 1.272.800 890.450
Source: Columbia Listening Area Study.
Representative
John Blair & Company
WBTH
WILLIAMSON— EST. 1939
FREQUENCY: 1400 Kc. POWER: 250 watts
OWNED BY: Williamson Broadcasting Corp*.
OPERATED BY: Same. BUSINESS ADDRESS:
Mountaineer Hotel Blck. PHONE: 1241 STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 104 hours
weekly. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Standard Radio. MAIN-
TAINS ARTISTS' BUREAU.
Personnel
President g. W. Taylor
Station Manager Combs Blanford. Sr.
Program Director- Artists' Bureau Head,
Eddie Wikehart
Publicity Director-Chief Announcer,
Mark Williams
Sales Promotion Manager R. Taylor
Office Manager Alice Shein
Special Events Director H. Rhodes
Musical Director Freda Wikehart
Chief Engineer J. Francke Fox, Jr.
Coverage
Daytime Evening
Population — Primary 85,700 25,140
Radio Homes — " 16,800 6,250
Population — Secondary . . 135,150 28,300
Radio Homes — " . . 27,330 7,100
Source: Station estimate; 1930 U. S. Cen-
sus.
597
CON
Population 3,137,587 Number of Radio Homes 687,320
Number of Families 823,929 Auto Registrations 832,780
For 1940 Census data, please turn to page 286
W H B Y
APPLETON— EST. 1925
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: WHBY, Inc. OPERATED BY:
WHBY, Inc., subsidiary of St. Norbert College.
BUSINESS ADDRESS: Bellin Blag., Green Bay,
Wise, and Grand Chute Island, Appleton,
STUDIO ADDRESS: Grand Chute Island.
PHONE: Appleton 1161. TRANSMITTER LO-
CATION: Grand Chute Island. TIME ON THE
AIR: 8:00 a.m. to 9:30 p.m. MAINTAINS ART-
ISTS' BUREAU. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System, Standard Radio.
Personnel
Managing Director Rev. James A. Wagner
Sales Manager , Haydn R. Evans
Commercial Manager J. L. Gallagher
Chief Engineer George Merkle
Coverage
Population— Primary 200,000
Radio Homes — " 45,000
Population — Secondary 370,000
Radio Homes— " 79,000
Source: CBS Listening Area Study.
Representative
Reynolds-Fitzgerald, Inc.
W AT W
ASHLAND— EST. 1940
ARROWHEAD BROADCASTING SYSTEM
WJMS-WATW LINE
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: WJMS, Inc. OPERATED BY: Up-
per Michigan-Wisconsin Broadcasting Co., Inc.
BUSINESS ADDRESS: Northern State Bank
Bldg. PHONE: 1420. STUDIO ADDRESS: North-
ern State Bank Bldg. TRANSMITTER LOCA-
TION: IV2 miles south of Ashland on Highway
No. 13. TIME ON THE AIR: 7:00 A.M. to 10:00
P.M.; Sunday, 10:00 A.M. to 6:00 P.M. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: Standard Radio.
Personnel
Vice President-General Manager,
Noel C. Ruddell
Commercial Manager John D. Hubbard, Jr.
Program Director Ruth Wright
Chief Engineer R. L. Johnson
Coverage
Daytime Evening
Population — Primary 50,000 40,000
Radio Homes— " 12,500 10,000
Population — Secondary . . 18,000 15,000
Radio Homes — " . . 5,000 4,000
Source: Mail response analysis; U. S. Cen-
sus.
Representative
Bogner & Martin
W E*A U
EAU CLAIRE
FREQUENCY: 1070 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Central Broad-
casting Co. OPERATED BY: Central Broad-
casting Co. BUSINESS ADDRESS: 203 S. Bar-
stow St. PHONE: 6149. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: 26th and
Crescent. TIME ON THE AIR: 6:00 A.M. to
Los Angeles sunset. NEWSPAPER AFFILIA-
TION: Superior Evening Telegram, Eau Claire
Leader. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem, C. P. MacGregor.
Personnel
President W. C. Bridges
Manager John J. Stack
Chief Announcer James J. Hulwi
Chief Engineer Charles B. Persons
Coverage
Daytime
Population— Primary 600,000
Radio Homes — " 50,000
Source: Station Survey.
Representative
George P. Hollingbery Co.
K F I Z
FOND-DU-LAC— EST. 1922
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Reporter Printing Co. OP-
ERATED BY: Reporter Printing Co. BUSINESS
ADDRESS: 18 W. 1st St. PHONE: 356. STUDIO
ADDRESS: 18 W. 1st St. TRANSMITTER LO-
CATION: 18 W. 1st St. TIME ON THE AIR:
8:00 A.M to 10:00 P.M.; Sunday, 6:00 A.M.
to 7:00 P.M. NEWSPAPER AFFILIATIONS:
Fond-du-Lac Commonwealth Reporter. NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Standard Radio.
598
WISCONSI N
Personnel
President A. H. Lange
Station Manager Lucille Fairbanks
Sales William E. O'Brien
Chief Announcer Don Marshall
Chief Engineer Wendell S. Meyers
Coverage
Population — Primary 259,266
Radio Homes — " 49,750
Source: Mail response analysis; Joint Com-
mittee. •
WT A Q
GREEN BAY— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1360 Kc. POWER: 5000 watts.
OWNED BY: WHBY, Inc. OPERATED BY:
WHBY, Inc., subsidiary of St. Norbert College.
BUSINESS ADDRESS: Bellin Bldg. PHONE:
Adams 1, Adams 2. STUDIO ADDRESS: Bellin
Bldg. TRANSMITTER LOCATION: W. De Pexe.
TIME ON THE AIR: 6:00 A.M. to 12:00 Mid-
night; Sunday, 8:00 A.M. to 12:00 Midnight
(124 hours weekly). MAINTAINS ARTISTS'
BUREAU. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President Rev. James A. Wagner
Station Manager Haydn R. Evans
Sales Manager Bill Hines
Commercial Manager Val Schneider
Program Director Al Michel
Production Manager Johnnie Olson
Artists' Bureau Head D. E. Lent
Chief Announcer Stan Stewart
Musical Director Herman Daumler
Chief Engineer Wallace J. Stangel
Coverage
Population 548,422
Radio Homes 108,290
Source: CBS Listening Area Study.
Representative
Reynolds-Fitzgerald, Inc.
W C#L 0
JANESVILLE— EST. 1930
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Gazette Printing Co. OPERATED
BY: Same. BUSINESS ADDRESS: 200 E. Mil-
waukee St. PHONE: 2500. STUDIO ADDRESS:
Same. TRANMITTER LOCATION: 3843 Oak-
hill Ave. TIME ON THE AIR: 16 hours daily.
NEWSPAPER AFFILIATION: The Janesville
Daily Gazette. NEWS SERVICE: Associated
Press. MAINTAINS ARTISTS' BUREAU. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
President Sidney H. Bliss
General Manager James F. Kyler
Sales Promotion Manager, Charles W. Brannen
Production Manager Lyell Ludwig
Publicity Director Paul Ruhle
Program Director-Chief Engineer . . Hester Kyler
Coverage
Daytime Evening
Population — Primary 61,081 61.081
Population — Secondary . . 280,000 280.000
Source: Department of Commerce.
W K#B H
LA CROSSE— EST. 1923
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1410 Kc. POWER: 5000 watts.
OWNED BY: WKBH, Inc. OPERATED BY:
WKBH, Inc. BUSINESS ADDRESS: Radio
Building, 409 Main St. PHONE: 450. STUDIO
ADDRESS: Radio Building, 409 Main St. TRANS-
MITTER LOCATION: R.F.D., La Crosse. TIME
ON THE AIR: 120 hours weekly. NEWS SER-
VICE: United Press. TRANSCRIPTION SER-
VICE: World Broadcasting System, Standard
Radio.
Personnel
President and Station
Manager Otto M. Schlabach
Commercial Manager Ed Cunniff
Chief Announcer Ray Plamadore
Program Director Bernice Callaway
Musical Director Gene Mendez
Chief Engineer Al Leeman
Coverage
Daytime Evening
Population — Primary 259,800 209,900
Radio Homes— " .... 53,440 49,990
Population — Secondary . . 587,500 646,400
Radio Homes— " 116,630 132,470
Source: CBS Listening Area Study.
Representative
Howard H. Wilson Co.
W H A
MADISON— EST. 1917 (as 9XM)
1922(asWHA)
FREQUENCY: 970 Kc. POWER: 5000 watts.
OWNED BY: University of Wisconsin. OPER-
ATED BY: University of Wisconsin. BUSI-
NESS ADDRESS: Madison. PHONE: Badger
580. STUDIO ADDRESS: Radio Hall, U. of W.
Campus. TRANSMITTER LOCATION: Fish
Hatchery Road. TIME ON THE AIR: 8:00 A.M.
to local sunset.
Personnel
Director H. B. McCarty
Program Director William G. Harley
Production Manager Gerald Gartell
Script Editor Joyce Jaeger
Public Relations Director H. A. Engel
Musical Director Frederick Fuller
Chief Operator John Stiehl
(Non-Commercial Station)
599
• • •
WISCONSIN
W I B A
MADISON— EST. 1924
NBC (Red and Blue)
FREQUENCY: 1310 Kc. POWER: 5000 watts.
OWNED BY: Badger Broadcasting Co. OPER-
ATED BY: Badger Broadcasting Co. BUSINESS
ADDRESS: 110 East Main St. PHONE: Fairchild
8800. STUDIO ADDRESS: 110 East Main St.
TRANSMITTER LOCATION: Rt. 5, Madison.
TIME ON THE AIR: 6:30 A.M. to Midnight.
NEWSPAPER AFFILIATIONS: The Capital
Times, Wisconsin State Journal. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICES: World Broadcasting System, NBC
Thesaurus.
Personnel
President William T. Evjue
Secretary-Treasurer Tom C. Bowden
Vice-President A. M. Brayton
Business Manager W. E. Walker
Program Manager & Publicity
Director K. F. Schmitt
Musical Director Leon Perssion
Chief Engineer Norman Hahn
Coverage
Daytime Evening
Population— Primary .... 577.400 129,900
Radio Homes— " .... 134.280 30,250
Population— Secondary . . 950,000 250,000
Radio Homes— " . . 221,000 58.100
Source: Field intensity survey; U. S. Census.
Representative
Reynolds-Fitzgerald, Inc.
WOMT
MANITOWOC— EST. 1926
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Francis M. Kadow. OPERATED
BY: Same. BUSINESS ADDRESS: Radio Bldg.
PHONE: 167-400W. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: 11110 Washing-
ton St. TIME ON THE AIR: 6:57 A.M. to 9:30
P.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting
System.
Personnel
General Manager F. M. Kadow
Commercial Manager Arthur Blake
Program Director .Fred Hessler
Chief Engineer W. F. Dubin
Coverage
Daytime Evening
Population— Primary 125,000 125,000
Radio Homes— " .... 36,000 36.000
Population — Secondary . . 40,000
Radio Homes— " . . 8,000
Source: U. S. Census.
WMAM
MARINETTE— EST. 1939
FREQUENCY: 570 Kc. POWER: 250 watts.
OWNED BY: M. & M. Broadcasting Co. OP-
ERATED BY: M. & M. Broadcasting Co. BUSI-
NESS ADDRESS: 400 Wells St. PHONE: 570.
STUDIO ADDRESS: 400 Wells St. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
Sunrise to local sunset, daily; 7:00 A.M. to
local sunset, Sundays (77 hours weekly). NEWS
SERVICE: United Press. TRANSCRIPTION SER-
VICE: Associated Music Publishers.
Personnel
President W. E. Walker
General Manager M. F. Chapin
Program-Musical Director P. F. Skinner
Chief Announcer Howard Emich
Chief Engineer Werner Schwartz
Coverage
Population — Primary 179.690
Radio Homes — " 35,090
Source: Station estimate.
Representative
Reynolds-Fitzgerald, Inc.
W I G M
MEDFORD— EST. 1941
FREQUENCY: 1500 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: George F.
Meyer. OPERATED BY: George F. Meyer.
BUSINESS ADDRESS: Medford. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: Unlimited license.
Personnel
Owner George F. Meyer
Station Manager Waldemar C. Porsow
Chief Engineer Nathan Williams
"Station was licensed to operate under a
construction permit at time of going to press
and reported that operations would not be
started until May, 1941.
W E*M P
MILWAUKEE— EST. 1935
WISCONSIN BROADCASTING SYSTEM
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY Milwaukee Broadcasting Co. OP-
ERATED BY: Milwaukee Broadcasting Co.
BUSINESS ADDRESS: 710 N. Plankinton.
PHONE: Marquette 7722. STUDIO ADDRESS:
710 N. Plankinton Ave. TRANSMITTER LOCA-
TION: 710 N. Plankinton Ave. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight (122 hours
weekly). NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: NAB Library.
Personnel
President Glenn D. Roberts
Station Manager C. I. Lanphier
Program Director Chas. La Force
600
WISCONSI N
Sales Manager Ben Wolff
Chief Announcer Fahey Flynn
Publicity Director Conrad Rice
Musical Director Florence Bettry-Kelly
Chief Engineer Raymond Host
Coverage
Population— Primary 861.236
Radio Homes— " 170.490
Population — Secondary 53,524
Radio Homes — " 24.540
Source: Field intensity survey; U. S. Census.
Representative
Furgason & Walker, Inc.
(Wisconsin Broadcasting System only).
W IS N
MILWAUKEE— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 1150 Kc. POWER: 5000 watts.
OWNED BY: Heart Radio. Inc. OPERATED BY:
Hearst Radio. Inc. BUSINESS ADDRESS: 123 W.
Michigan. PHONE: Daly 3900. STUDIO AD-
DRESS: 123 W. Michigan. TRANSMITTER LO-
CATION: Public Service Bldg. TIME ON THE
AIR: 6:00 A.M. to 12:00 Midnight; Sunday.
7:30 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATIONS: Milwaukee Sentinel, Sunday
News-Sentinel. NEWS SERVICE: International
News Service. TRANSCRIPTION SERVICE:
World Broadcasting System. MAINTAINS ART-
ISTS' BUREAU.
Personnel
Station Manager G. W. Grignon
Sales Promotion Manager Hugh O'M alley
Program Director Woods Dreyfus
Chief Announcer Alan Hale
Musical Director E. Krebs
Chief Engineer D. A. Weller
Coverage
Daytime Evening
Population— Primary 1.250.000 800.000
Radio Homes— " .... 250.000 160.000
Population — Secondary . . 1,500,000 1,000,000
Radio Homes — " . . 300,000 200,000
Source: Station survey.
Representative
International Radio Sales
WT M J
MILWAUKEE— EST. 1927
NATIONAL BROADCASTING CO.
FREQUENCY: 620 Kc. POWER: 5000 watts.
OWNED BY: The Journal Company. OPER-
ATED BY: The Milwaukee Journal. BUSINESS
5000 VMS
DAY AND NIGHT
Awarded
msN
MILWAUKEE
FIVE TIMES MORE POWER TWENTY TIMES MORE POWER
CONTRACT NOW FOR WISN TIME
AT PRESENT LOW RATES!
Represented by
INTERNATIONAL RADIO SALES
601
WISCONSIN
• •
ADDRESS: 333 West State St. PHONE: Mar-
quette 6000. STUDIO ADDRESS: 333 W. State
St. TRANSMITTER LOCATION: 12 miles west
of Milwaukee on Blue Mound Road. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATIONS: The Milwaukee Jour-
nal. NEWS SERVICE: Associated Press. TRAN-
SCRIPTION SERVICE: Associated, NBC The-
saurus.
Personnel
General Manager W. J. Damm
Station Manager L. W. Herzog
Asst. Manager R. G. Winnie
Commercial Manager Wm. F. Dittmann
Chief Announcer Robt. Heiss
Continuity Manager Russ W. Tolg
Musical Director Wm. J. Benning
Chief Technician D. W. Gellerup
Coverage
Daytime Evening
Population— Primary 2.984.189 1,634,345
Radio Homes— " 646,330 365,250
Population — Secondary . . 6,480,000 5,246,000
Radio Homes— " . . 1,407,000 1,168,000
Source: Field intensity measurements.
Representative
Edward Petry & Company
W I B U
POYNETTE— EST. 1925
WISCONSIN RADIO NETWORK
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Wm. C. Forrest. OPERATED BY:
Same. BUSINESS ADDRESS: RFD No. 2.
PHONE: 97R5. STUDIO ADDRESS: Poynette;
Portage; Beaver Dam; Madison. TRANSMIT-
TER LOCATION: Same. TIME ON THE AIR:
7:00 A.M. to 9:00 P.M. NEWS SERVICE: United
Press. TRANSCRIPTION SERVICE: Standard
Radio.
Personnel
Station Manager Wm. C. Forrest
Chief Announcer Charles Harrison
Portage Studio Manager M. A. Hays
Beaver Dam Studio Manager Hal Woods
Madison Studio Manager. . . .Ralph O'Connor
Chief Engineer Leonard Doese
•
W R J N
RACINE— EST. 1926
WISCONSIN BROADCASTING SYSTEM
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Racine Broadcasting Corp. OP-
ERATED BY: Same. BUSINESS ADDRESS:
441 Main St. PHONE: Jackson 290.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Mt. Pleasant. TIME ON THE AIR:
7:30 A.M. to 10:00 P.M. NEWSPAPER AF-
FILIATIONS: Racine Journal-Times. NEWS
SERVICE: Associated Press. TRANSCRIPTION
SERVICE: Lang-Worth.
Personnel
President F. R. Starbuck
Secretary-Treasurer &
General Manager Harry R. LePoidevin
Station & Commercial
Manager Harold J. Newcomb
Program Director-Chief Announcer,
H. S. Mann, Jr.
Publicity Director Ken Hegard
Chief Engineer F. Lee Dechant
Coverage
Daytime Evening
Population — Primary 921,832 921,832
Radio Homes— " .... 196.356 196,356
Population — Secondary . . 142,523 142,523
Radio Homes— " . . 30.427 30,427
Source: Field intensity survey; Joint Commit-
tee; U. S. Census.
Representative
Furgason & Walker, Inc.
wj'mc
RICE LAKE— EST. 1939
FREQUENCY: 1240 Kc. POWER: 250 watts.
OWNED BY: Walter H. McGenty. OPERATED
BY: J. J. McGenty. BUSINESS ADDRESS: 410
North Main St. PHONE: 550. STUDIO AD-
DRESS: 410 North Main St. TRANSMITTER LO-
CATION: 1615 South Main St. TIME ON THE
AIR: Unlimited license. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
General Manager J. J. McGenty
Station Manager Denis McGinty
Commercial Manager Charles Hinz
Public Relations Director Dr. J. H. Wallis
Women's News Editor Mrs. L. Sherman
Home Economics Consultant . . Vera MacDowell
Chief Announcer Del Florida
Musical Director Robert Yaeger
Agricultural Director Ingvald Hembre
Chief Engineer Ray Pearson
Coverage
Population— Primary 100,000
Radio Homes — " 25,000
Population — Secondary 25,000
Radio Homes — " 6,000
Source: Joint Committee.
W H*B L
SHEBOYGAN— EST. 1928
WISCONSIN BROADCASTING SYSTEM
FREQUENCY: 1330 Kc. POWER: 1000 watts,
d.; 500 watts, n. OWNED BY: Press Publishing
602
WISCONSIN
Co. OPERATED BY: Press Publishing Co.
BUSINESS ADDRESS: 626-636 Center Ave.
PHONE: 1900. STUDIO ADDRESS: 636 Center
Ave. TRANSMITTER LOCATION: R R 3 Sheboy-
gan. Wis. TIME ON THE AIR: daily, 7:00 a.m. to
10:15 p.m.; Sunday, 10:00 a.m. to 10:15 p.m.
NEWSPAPER AFFILIATION: Sheboygan Press.
NEWS SERVICE: United Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICES: Standard Radio, NBC Thesaurus.
Personnel
President C. E. Broughton
Manager Wayne W. Cribb
Chief Announcer Clair Stone
Bus. Mgr H. H. Born
Publicity Director Glen James
Program & Musical Director M. J. Pape
Chief Engineer Herbert Mayer
Coverage
Population — Primary 264,930
Radio Homes — " 64,900
Population— Secondary 588,100
Radio Homes — " 143,200
Source: Field intensity and mail response
surveys.
Representative
Howard H. Wilson & Co.
WLBL
STEVENS POINT— EST. 1924
FREQUENCY: 930 Kc. POWER: 5000 watts.
OWNED BY: State of Wisconsin-Department
of Agriculture and Markets. OPERATED BY:
Department of Agriculture and Markets. BUSI-
NESS ADDRESS: State Teachers' College.
PHONE: 525. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Auburndale. TIME
ON THE AIR: Daytime License.
Personnel
Station Manager F. R. Calvert
Program Director W. P. Wichmann
Chief Engineer H. O. Brickson
(Non-Commercial Station)
WDSM
SUPERIOR— EST. 1937
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: WDSM, Inc. OPERATED BY:
WDSM, Inc. BUSINESS ADDRESS: Board of
Trade Bldg. STUDIO ADDRESS: Board of Trade
Bldg. TRANSMITTER LOCATION: Connor's
Point. TIME ON THE AIR: 18V2 hours daily.
Personnel
Manager Robert D. Kennedy
WSAU
WAUSAU— EST. 1937
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Northern Broadcasting Co., Inc.
OPERATED BY: Northern Broadcasting Co.,
Inc. BUSINESS ADDRESS: 125 Third St.
PHONE: 6521. STUDIO ADDRESS: 125 Third
St. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 6:30 A.M. to 10:15 P.M. (119V4
hours weekly). NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President W. E. Walker
General Manager Ben F. Hovel
Commercial Manager J. W. Killeen
Program Director Donald R. Burt
Musical Director Vern Peterson
Chief Engineer Roland Richardt
Coverage
Daytime Evening
Population — Primary 113,245 70,160
Radio Homes — " 20,660 12,580
Population — Secondary . . 386,400 24,300
Radio Homes— " . . 68,720 8,090
Source: Mail response analysis; Joint Com-
mittee.
Representative
Reynolds-Fitzgerald, Inc.
W F H R
WISCONSIN RAPIDS— EST. 1940
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED BY: William F. Huffman. OPERATED
BY: William F. Huffman. BUSINESS ADDRESS:
141 West Grand Ave. PHONE: 1340. STUDIO
ADDRESS: 141 West Grand Ave. TRANSMIT-
TER LOCATION: 1500 Bonow Ave. TIME ON
THE AIR: 110 hours weekly. NEWS SERVICE:
Associated Press. TRANSCRIPTION SERVICE:
Standard Radio. MAINTAINS ARTISTS' BU-
REAU.
Personnel
Owner William F. Huffman
General Manager George T. Frechette
Commercial Manager Bruce G. Beichl
Program Director-Chief Announcer, Ernie Smith
Artists' Bureau Head Donald Blanchard
Director of Women's Programs, Virginia Lee
Chief Engineer Garth N. Bowker
Assistant Chief Engineer Victor Nickel
Coverage
Daytime Evening
Population— Primary 100,000 75,000
Population — Secondary . . 75,000 35,000
Source: Station survey.
603
v/w ¥ tyJtfWM ii^i^ji
Population 250,742
Number of Radio Homes 55,520
Number of Families 69,227
Auto Registrations 86,200
For 1940 Census data,
please turn to page 287
K D F N
CASPER— EST. 1930
FREQUENCY: 1470 Kc. POWER: 1000 watts.
OWNED BY: D. L. Hathaway. OPERATED BY:
D. L. Hathaway. BUSINESS ADDRESS: Box
930. PHONE: 407. STUDIO ADDRESS: 1st
and Lennox Sts. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:30 A.M. to 10:00
P.M. NEWS SERVICE: Radio News and
Transradio Press. TRANSCRIPTION SER-
VICE: Lang-Worth.
Personnel
Station & Sales Manager D. L. Hathaway
Commercial Manager F. R. Huf smith
Program Director Marcus R. Nichols
Production Manager Byers Fleming
Publicity Director Harrison Brewer
Coverage
Population — Primary 87,428
Radio Homes — " 17,557
Population — Secondary 58,622
Radio Homes — " 11,296
Source: Station survey; Joint Committee.
Representatives
Sears and Ayer
Walter Biddick Co.
K F B C
CHEYENNE— EST. 1940
NATIONAL BROADCASTING CO.
FREQUENCY: 1450 Kc. POWER: 250 watts.
OWNED BY: Frontier Broadcasting Co. OP-
ERATED BY: Frontier Broadcasting Co. BUSI-
NESS ADDRESS: Plains Hotel. PHONE: 4461.
STUDIO ADDRESS: Plains Hotel. TRANSMIT-
TER LOCATION: Third and Evans Sts. TIME
ON THE AIR: 127 Vi hours weekly. NEWS-
PAPER AFFILIATION: Wyoming Eagle, Wyo-
ming Tribune. NEWS SERVICE: United Press.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President S. H. Patterson
Vice-President Tracy S. McCraken
Station Manager William C. Grove
National Sales Manager Larry Bloom
Local Sales Manager C. E. Hopkins
Program Director Robert Youmans
Musical Director Del Brandt
News Editor Lee Karsen
Chief Engineer John Dawson
Coverage
Daytime Evening
Population — Primary 44,252 36,549
Radio Homes — " 5,000 7,000
Radio Homes — Secondary 7,000 10,000
Source: Station survey and estimate.
K Y#A N
CHEYENNE— EST. 1940
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: J. Cecil Bott, Matilda Lannen and
Nettie Bott, d/b as The Western Broadcasting
Co. of Wyoming. OPERATED BY: Western
Broadcasting Co. BUSINESS ADDRESS: 1500
East Fifth St. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 6:00 A.M. to 12:00 Midnight. TRAN-
SCRIPTION SERVICE: Associated.
Personnel
Station Manager H. L. McCracken
Commercial Manager L. Peach
K P 6 w
POWELL— EST. 1941
FREQUENCY: 1200 Kc. POWER: 250 watts.
OWNED BY: Albert Joseph Meyer. OPERATED
BY: Albert Joseph Meyer. BUSINESS AD-
DRESS: Powell. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license.
Personnel
Owner A. J. Meyer
* Station was licensed to operate under a
construction permit at time of going to press
and no further information was available.
kv'r s
ROCK SPRINGS— EST. 1938
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: Wyoming Broadcasting Co. OP-
ERATED BY: Wyoming Broadcasting Co. BUSI-
NESS ADDRESS: 1307 Wyoming St. PHONE:
93. STUDIO ADDRESS: 1307 Wyoming St.
TRANSMITTER LOCATION: 1307 Wyoming St.
TIME ON THE AIR: 99 hours weekly. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICES: NBC Thesaurus, C. P. MacGregor.
Personnel
President R. R. West
Station Manager H. L. McCracken
Sales Manager Harold Tannehill
604
W YOM I NG- ALASKA
Program Director Michael Reid
Chief Announcer Elmer Ellsworth
Chief Engineer Willard Easterly
K W Y 0
SHERIDAN— EST. 1934
FREQUENCY: 1400 Kc. POWER: 250 watts
OWNED BY: Bighorn Broadcasting Co. OP
ERATED BY: Bighorn Broadcasting Co. BUS!
NESS ADDRESS: P. O. Box 727. PHONE: 601
STUDIO ADDRESS: 19 N. Main. TRANSMIT
TER LOCATION: Park Drive and O'Marr,
TIME ON THE AIR: 7:00 A.M. to 10:00 P.M
(95V2 hours weekly). NEWS SERVICE: Trans
radio Press. TRANSCRIPTION SERVICES
Keystone Broadcasting, Standard Radio.
Personnel
President R. E. Carroll
Station Manager Jack R. Gage
Sales Manager Herb W. Siebert
Program Director-Chief Announcer,
James W. Carroll
Chief Engineer Bob Crossthwaite
Coverage
Population — Primary 40,995
Radio Homes — " 13,665
Population — Secondary 70,692
Radio Homes — " 18,851
Source: Station Survey.
Representatives
Sears & Ayer, Inc.
Homer Owen Griffith
TERRITORIES
POSSESSIONS
Alaska
K F Q D
ANCHORAGE— EST. 1924
FREQUENCY: 790 Kc. POWER: 250 watts.
OWNED BY: Anchorage Radio Club, Inc.
OPERATED BY: Anchorage Radio Club, Inc.
BUSINESS ADDRESS: KFQD Bldg. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
4111 Fourth Ave. TIME ON THE AIR: 6:00 A.M.
to 11:00 P.M. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: C. P. Mac-
Gregor, Standard Radio.
Personnel
General Manager W. J. Wagner
Program Director Ken Laughlin
Chief Operator L. Tate
Representative
Romig C. Fuller & Associates
Miner. NEWS SERVICE: Associated Press,
Transradio Press. TRANSCRIPTION SERVICE:
NBC Thesaurus, C. P. MacGregor.
Personnel
President A. E. Lathrop
Commercial Manager Wilson K. Foster
Program Director Alvin K. Bramstedt
Production Manager August Hiebert
Publicity Director Lincoln W. Miller
Musical Director Don Adler
Chief Engineer Stanton D. Bennett
Coverage
Daytime Evening
Population — Primary .... 35,000 50,000
Population — Secondary . . 45,000 60,000
Source: Field strength measurements; U. S.
Census.
Representative
Gilbert A. Wellington
K I N Y
K F A R
FAIRBANKS— EST. 1938
FREQUENCY: 610 Kc. POWER: 1000 watts.
OWNED BY: Midnight Sun Broadcasting Co.
OPERATED BY: Midnight Sun Broadcasting
Co. BUSINESS ADDRESS: Lathrop Bldg.
PHONE: East 380. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Farm Road. TIME
ON THE AIR: 7:00 A.M. to 1:00 P.M. and 4:00
P.M. to 11:00 P.M. (13 hours daily). NEWS-
PAPER AFFILIATION: Fairbanks Daily News-
JUNEAU— EST. 1935
FREQUENCY: 1460 Kc. POWER: 1000 watts.
OWNED BY: Edwin A. Kraft. OPERATED BY:
Same. BUSINESS ADDRESS: Box 2597. PHONE:
197. SEATTLE OFFICE ADDRESS: 708 Amer-
ican Bank Bldg. STUDIO ADDRESS: Triangle
Bldg. TRANSMITTER LOCATION: Alaska Ju-
neau Mine Property. TIME ON THE AIR: 7:45
A.M. to 1:30 P.M. and 4:30 P.M. to 12:00 Mid-
night. NEWS SERVICE: Transradio Press, In-
ternational News Service. TRANSCRIPTION
SERVICES: Standard Radio, MacGregor, Titan
and Lang-Worth. MAINTAINS ARTISTS' BU-
REAU.
605
ALASKA- H AWA I
Personnel
Owner Edwin A. Kraft
Station Manager C. B. Arnold
Coverage
Daytime Evening
Population — Primary* . . . 35,000 55,000
Radio Homes— " 31,500 47,000
Population — Secondary* . 7,000 12,000
Radio Homes— " . . 6,300 10,800
* Families.
Source: Mail response analysis.
Representatives
Northwest Radio Adv. Co., Inc., Seattle
Joseph Hershey McGillvra
KG#B U
KETCHIKAN— EST. 1926
MUTUAL BROADCASTING SYSTEM
DON LEE BROADCASTING SYSTEM
FREQUENCY: 930 Kc. POWER: 1000 watts.
OWNED BY: Alaska Radio and Service Co.
OPERATED BY: Alaska Radio and Service Co.
BUSINESS ADDRESS: Radio House-KGBU Bldg.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same, TIME ON THE AIR: 10:00
A.M. to 12:30 A.M.; Sunday, 4:00 P.M. to 9:00
P.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: Lang-Worth, Davis &
Schwegler per§onnel
President James A. Britton
Station Manager R. W. Britton
Musical Director Bradley Starr
Chief Engineer J. A. Britton
Coverage
Daytime Evening
Population — Primary 26,000 150,000
Radio Homes— " 60,000
Source: Mail response analysis and estimate.
Hawaii
K H B C
HILO— EST. 1936
CBS-MBS
HAWAIIAN BROADCASTING SYSTEM
FREQUENCY: 1230 Kc. POWER: 250 watts.
OWNED BY: Hawaiian Broadcasting System,
Ltd. OPERATED BY: Hawaiian Broadcasting
System, Ltd. BUSINESS ADDRESS: P. O. Box
595. STUDIO ADDRESS: 1285 Kalaniole Ave.
TRANSMITTER LOCATION: Hilo. TIME ON
THE AIR: 6:30 a.m. to 10:30 p.m., daily; 8:00
a.m. to 9:30 p.m., Sundays. NEWSPAPER AF-
FILIATION: Tribune Herald of Hilo. NEWS
SERVICE: United Press. TRANSCRIPTION
SERVICE: World Broadcasting System, C. P.
MacGregor.
Personnel
General Manager J. Howard Worrall
Station Manager Al Green
National Sales Manager Henry C. Putnam
Coverage
Population — Primary 43,000
Population— Secondary 10,000
Representative
John Blair & Co.
K G*M B
HONOLULU— EST. 1930
CBS— MBS
FREQUENCY: 590 Kc. POWER: 5000 watts.
OWNED BY: Hawaiian Broadcasting System,
Ltd. OPERATED BY: Hawaiian Broadcasting
System, Ltd. BUSINESS ADDRESS: Box 581.
PHONE: 2323. STUDIO ADDRESS: Kapiolani
Blvd. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 5:55 a.m. to 12:00 midnight.
NEWSPAPER AFFILIATION: Honolulu Star-Bul-
letin. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICES: World Broadcasting
System, Associated, C. P. MacGregor.
Personnel
President-General
Manager J. Howard Worrall
Station Manager Webley Edwards
National Sales Manager Henry C. Putnam
Program Director-Chief Announcer. Leo Rumsey
Chief Engineer Eugene T. Goldrup
Coverage
Population — Primary 423,332
Radio Homes — " 81,300
Source: Mail and telephone surveys; 1940
U. S. Census.
Representative
John Blair & Co.
KG U
HONOLULU— EST. 1922
NBC (RED & BLUE)
FREQUENCY: 760 Kc. POWER: 2500 watts.
OWNED BY: Marion A. Mulrony and Adver-
tiser Publishing Co., Ltd. OPERATED BY: Ad-
vertiser Publishing Co., Ltd. STUDIO AD-
DRESS: Advertiser Square. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 6:00
A.M. to 11:15 P.M. NEWSPAPER AFFILIA-
TION: Honolulu Advertiser. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERV-
ICE: NBC Thesaurus, Lang-Worth.
Personnel
General Manager M. A. Mulrony
Director of Natl. Advertising ... R. S. Thurston
Assistant Manager Don O. Crozier
Representative
The Katz Agency
606
H AWAI l-PU ERTO RICO
KT 0 H
LIHUE— EST. 1940
FREQUENCY: 1490 Kc. POWER: 250 watts.
OWNED BY: Garden Island Publishing Co.
OPERATED BY: Same. BUSINESS ADDRESS:
Lihue. PHONE: 261-361. STUDIO ADDRESS:
Lihue. TRANSMITTER LOCATION: Ahokini,
Kauai. TIME ON THE AIR: 16 hours daily.
NEWSPAPER AFFILIATION: The Garden Is-
land, Kauai Filipino News. NEWS SERVICE:
United Press. TRANSCRIPTION SERVICE:
Standard Radio.
Personnel
General Manager — C. J. Fern
Station Manager. Deane Stewart
Sales Manager Robert Barrington
Program Director William Parsons
Production Manager Clarence. Ashman
Women's Editor Lorraine Fountain
Manager, Filipino Dept A. A. Abayalde
Manager, Japanese Dept T. Fukushima
Chief Engineer Robert Glenn
Coverage
Daytime Evening
Population — Primary 300.000 400,000
Radio Homes — " 50,000 70,000
Population — Secondary 400,000
Radio Homes — " 70,000
Source: Radio Commission of Hawaii.
Representative
Homer Owen Griffith
W P A B
Puerto Rico
W P R A
MAYAGUEZ— EST. 1937
FREQUENCY: 790 Kc. POWER: 2500 watts,
d.; 1000 watts, n. OWNED BY: Puerto Rico Adv.
Co. OPERATED BY: Same. BUSINESS ADDRESS:
McKinley Cor del Rio. PHONE: 269. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Anasco Road. TIME ON THE AIR: 7:00 A.M.
to 2:00 P.M. and 4:00 P.M. to 10:15 P.M. NEWS
SERVICE: Transradio
Personnel
President Andres Camara
Station Manager-Chief Engineer . Ralph P. Perry
Program Director P. R. Fermanintt
Chief Announcer Mario Acosta
Musical Director Celso Torres
Coverage
Daytime Evening
Population — Primary 500,000 300,000
Radio Homes— " 50,000 40,000
Source: Station survey.
PONCE— EST. 1940
FREQUENCY: 1370 Kc. POWER: 1000 watts.
OWNED BY: Portorican American Broadcasting
Co. OPERATED BY: Same. BUSINESS AD-
DRESS: Ponce. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: Unlimited license.
W P*R P
PONCE— EST. 1934
FREQUENCY: 1520 Kc. POWER: 5000 watts,
d.; 1000 watts, n. OWNED BY: Julio M. Conesa.
OPERATED BY: Same. BUSINESS ADDRESS:
4-8-16 Trujillo St. STUDIO ADDRESS: Same.
TIME ON THE AIR: 7:00 A.M. to 2:00 P.M. and
5:00 P.M. to 11:00 P.M.
Personnel
General Manager Julio M. Conesa
W K A Q
SAN JUAN— EST. 1922
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 620 Kc. POWER: 5000 watts.
OWNED BY: Radio Corporation of Porto Rico.
OPERATED BY: Radio Corporation of Porto
Rico. BUSINESS ADDRESS: P. O. Box 3746.
PHONE: 2014. NEW YORK OFFICE: c/o Inter-
national Telephone & Telegraph Corp., 67
Broad St., New York City. STUDIO ADDRESS:
Telephone Bldg. TRANSMITTER LOCATION:
Hato Rey, P. R. TIME ON THE AIR: 16 hours
daily. NEWS SERVICE: Transradio Press.
Personnel
President H. H. Buttner
Vice-President-Gen. Manager . . . John A. Zerbe
Commercial Manager Jose C. Irizarry
WNEL
SAN JUAN— EST. 1934
FREQUENCY: 1320 Kc. POWER: 5000 watts.
OWNED BY: Juan Piza. OPERATED BY: Same.
BUSINESS ADDRESS: 59 Brau St. PHONE: 107.
STUDIO ADDRESS: 59 Brau St.; 99 Sol St.
TRANSMITTER LOCATION: 99 Sol St. TIME ON
THE AIR: 6:45 A.M. to 11:15 P.M. NEWS SER-
VICES: Transradio News, Radio News Assoc.
MAINTAINS ARTISTS' BUREAU.
Personnel
Owner-Operator Juan Piza
General Manager Gustavo Diaz
Commercial Manager Augustin Camunas
Chief Engineer William N. Greer
Coveraae
Radio Homes — Primary 29,147
" —Secondary 44,496
607
RADIO STATIONS IN THE U. S. A.
OWNED WHOLLY OR PARTIALLY
BY NEWSPAPER INTERESTS
The following listing was compiled through the coop-
eration of the FCC and is up-to-date as of Jan. 1, 1941.
ALABAMA
The Anniston Star WHMA
Licensee — Harry M. Ayers, Anniston.
The Birmingham Age-Herald WSGN
The Birmingham News
Huntsville Times
Licensee — The Birmingham News
Co., Birmingham.
Dothan Eagle WAGF
Licensee — Dothan Broadcasting Co.,
Dothan, Ala.
Through stock ownership WSFA
Licensee — Montgomery Broadcasting
Co., Montgomery.
ARIZONA
Arizona Republic, Phoenix Gazette, KYUM
Arizona Weekly Gazette, through
stock ownership.
Licensee — Yuma Broadcasting Co.,
Yuma, Ariz.
Prairie Farmer Publishing Co KOY
Licensee — Salt River Valley Broad-
casting Co., Phoenix.
Arizona Republic KTAR
Phoenix Gazette
Arizona Weekly Gazette
Licensee — KTAR Broadcasting Co.,
Phoenix.
Arizona Republic KVOA
Phoenix Gazette
Licensee — Arizona Broadcasting Co.,
Tucson.
Prescott Daily Courier KCRJ
Licensee — Central Arizona Broad-
casting Co., Jerome, Ariz.
ARKANSAS
Arkansas Gazette KGHI
Licensee — Arkansas Broadcasting
Co., Little Rock.
Arkansas Gazette KLRA
Licensee — Arkansas Broadcasting
Co., Little Rock.
CALIFORNIA
McClatchy Newspapers KERN
Licensee — McClatchy Broadcasting
Co., Bakersfield, Cal.
Marysville Appeal-Democrat KHSL
Licensee — Golden Empire Broadcast-
ing Co., Chico, Cal.
Humboldt Times KIEM
Humboldt Standard
Licensee — Redwood Broadcasting Co.,
Eureka.
McClatchy Newspapers KMJ
Licensee — McClatchy Broadcasting
Co., Fresno, Cal.
Through stock ownership KMYC
Licensee — Marysville - Yuba City
Broadcasters, I n c, Marysville.
Calif.
Merced Sun Star KYOS
Licensee — Merced Broadcasting Co.,
Merced, Cal.
Monterey Peninsula Herald
Salinas Index-Journal
Salinas Post
Licensee — Monterey Peninsula
Broadcasting Co., Monterey. Cal.
The Oakland Tribune
Licensee — Tribune Building Co.
Oakland, Cal.
Redding Searchlight
(See KHSL)
Licensee — Golden Empire Broadcast-
ing Co., Redding.
McClatchy Newspapers
Licensee — McClatchy Broadcasting
Co., Sacramento, Cal.
American Newspapers, Inc
Licensee — Hearst Radio, Inc., San
Francisco, Cal.
Santa Barbara News
Santa Barbara Press
Licensee — The News-Press Publish-
ing Co., Santa Barbara, Cal.
Santa Rosa Press-Democrat
Licensee — Ernest L. Finley, Santa
Rosa, Calif.
KDON
KLX
KVCV
KFBK
..KYA
KTMS
KSRO
608
McClatchy Newspapers KWG
Licensee — McClatchy Broadcasting
Co., Stockton, Cal.
Visalia Times Delta KTKC
Licensee — Tulare-Kings Counties
Radio Associates, Charles A.
Whitmore, Pres., Visalia, Cal.
Register-Pa jaronian KHUB
Licensee — John P. Scripps, Watson-
ville, Cal.
COLORADO
Stockholders interested in Okla- KVOR
homa Publishing Co.; The Ga-
zette & Telegraph; (Daily Okla-
homan, Oklahoma City Times and
Farmer . Stockman). Oklahoma
Publishing Co., 33% stockholder.
Licensee — Outwest Broadcasting Co.,
Colorado Springs, Colo.
The Daily Oklahoman KLZ
The Oklahoma City Times
The Farmer-Stockman
Licensee — KLZ Broadcasting Co.,
Denver, Colo.
Through stock ownership KFKA
Licensee — The Mid-Western Radio
Corp., Greeley, Colo.
CONNECTICUT
Hartford Times WTHT
(Gannett Co., Inc.)
Licensee — The Hartford Times, Inc.,
Hartford, Conn.
Waterbury American WBRY
Waterbury Republican
Licensee — American - Republican,
Inc., Waterbury.
DELAWARE
Lancaster (Pa.) Newspapers, Inc WDEL
Licensee — WDEL, Inc., Wilmington,
Del.
Lancaster (Pa.) Newspapers, Inc.....WILM
Licensee — Delaware Broadcasting
Co., Wilmington, Del.
DISTRICT OF COLUMBIA
The Washington Star WMAL
Licensee — National Broadcasting Co.,
Washington, D. C.
Station owned by Star Newspaper Co.
and is operated by the National
Broadcasting Co.
FLORIDA
Jacksonville Journal WJHP
Miami Daily News
Panama City News-Herald
(See WIOD)
Licensee — The Metropolis Co., Jack.
sonville.
Through stock ownership.. WLAK
(Tribune Co.)
Licensee — Lake Region Broadcast-
ing Co., Lakeland, Fla.
The Miami Daily News WIOD
Jacksonville Journal
Panama City News-Herald
(The Metropolis Publishing Co.)
Licensee — Isle of Dreams Broad-
casting Corp., Miami, Fla.
Owner holders 33 1/3% of Society WKAT
Pictorial
Licensee — A. Frank Katzentine,
Miami Beach, Fla.
Daytona Beach News & Journal WTMC
(News Journal Co.)
Licensee — Ocala Broadcasting Co.,
Ocala, Fla.
Panama City News-Herald WDLP
Licensee — Panama City Broadcasting
Co., Panama City, Fla.
Pensacola News .WCOA
Pensacola Journal
Licensee — Pensacola Broadcasting
Co., Pensacola, Fla.
St. Petersburg Times... WTSP
Licensee — Pinellas Broadcasting Co.,
St. Petersburg, Fla.
Highlands County Pilot WTAL
Scenic Highlands Sun
(Avon Park, Fla.)
Lake Placid News
(Lake Placid, Fla.) v
Licensee — Florida Capital Broad-
casters, Inc., Tallahassee, Fla.
Tampa Times WDAE
Licensee — Tampa Times Company,
Tampa, Fla.
Tampa Tribune WFLA
Licensee — Florida West Coast Broad-
casting Co., Tampa, Fla.
Tampa Tribune WKGA
Licensee — The Tribune Co., Tampa,
Fla.
GEORGIA
Albany Herald WALB
Licensee — Herald Publishing Co.,
Albany, Ga.
Athens Banner-Herald WGAU
Licensee — J. K. Patrick Co., Athens,
Ga.
Augusta Herald WGAC
Licensee — The Twin States Broad-
casting Co., Augusta, Ga.
Atlanta Journal owns 40% of stock.
The Atlanta Journal WSB
Licensee — The Atlanta Journal Co.,
Atlanta, Ga.
Cordele Dispatch , WMJM
Licensee — Cordele Dispatch Publish-
ing Co., Cordele.
609
Gainesville Eagle WGGA
Licensee — Harry Estes, Austin Dean
& L. H. Christian d/b as Gaines-
ville Broadcasters, Gainesville,
Ga.
La Grange News WLAG
Licensee — La Grange Broadcasting
Co., La Grange, Ga.
Waycross Journal WAYX
Licensee — Jack Williams, Waycross.
ILLINOIS
News-Gazette WDWS
Licensee — Champaign News-Gazette,
Inc., Champaign, HI.
Chicago Daily Drovers Journal WAAF
Licensee — Drovers Journal Publish-
ing Co., Chicago, 111.
Chicago Tribune & News-Syndicate, WGN
Inc., publisher of the N. Y.
News. Directors interested in the
Washington Herald; Rockford
Morning Star and Register Re-
public.
Licensee — WGN, Inc., Chicago, 111.
Farmers Radio Weekly WLS
Prairie Farmer
Stand-By
Licensee — Agricultural Broadcast-
ing Co., Chicago, 111.
Danville Commercial-News WD AN
100% owned by Gannett Publications.
Licensee — Northwest Publishing Co.,
Danville, 111.
Decatur Herald WSOY
Decatur Review
Licensee — Commodore Broadcasting,
Inc., Decatur, 111.
Galesburg Register-Mail WGIL
Licensee — Galesburg Broadcasting
Co., Galesburg, 111.
Rockford Consolidated Newspapers, WROK
Inc.
Rockford Morning Star
Rockford Register Republic
Licensee — Rockford Broadcasters,
Inc., Rockford, 111.
Rock Island Argus WHBF
Licensee — Rock Island Broadcasting
Co., Rock Island, 111.
Illinois State Journal WCBS
Licensee — WCBS, Inc., Springfield,
I1L
INDIANA
Elkhart Daily Truth WTRC
Licensee — The Truth Publishing
Co., Inc., Elkhart, Ind.
Hammond-Lake County Times WHIP
Licensee — Hammond • Calumet
Broadcasting Corp., Hammond,
Ind.
Through stock ownership WFBM
Licensee — WFBM, Inc., Indianap-
olis, Ind.
Central Newspapers, Inc. (100%) WIRE
Huntington Herald-Express
Vincennes Sun-Commercial
Licensee — Indianapolis Broadcast-
ing, Inc., Indianapolis, Ind.
South Bend Tribune WFAM
Licensee — The South Bend Tribune,
South Bend, Ind.
The South Bend Tribune WSBT
Licensee — The South Bend Tribune,
South Bend, Ind.
Vincennes Sun Commercial WAOV
Licensee — Vincennes Newspapers,
Inc., Vincennes, Ind.
IOWA
Des Moines Register & Tribune WMT
Licensee — Iowa Broadcasting Co.,
Cedar Rapids, Iowa.
Register & Tribune KRNT
Licensee — Iowa Broadcasting Co.,
Des Moines, Iowa.
Register & Tribune KSO
Licensee — Iowa Broadcasting Co.,
Des Moines, Iowa.
Director interested in The Daven- WHO
port Democrat and Leader, Dav-
enport, Iowa.
Licensee — Central Broadcasting Co.,
Des Moines, Iowa.
Dubuque Telegraph-Herald KDTH
Licensee — Telegraph - Herald Co.,
Dubuque, Iowa.
Globe-Gazette KGLO
Licensee — Mason City Globe Ga-
zette Co., Mason City, Iowa.
The Sioux City Journal KSCJ
Licensee — Perkins Bros. Co., Sioux
City, Iowa (The Sioux City Jour-
nal).
Principal Stockholder: Tribune Co., KTRI
publisher of Sioux City Tribune
(50%).
Licensee — Sioux City Broadcasting
Co., Sioux City, Iowa.
KANSAS
The Coffey ville Daily Journal KGGF
Coffeyville, Kans.
Licensee — Hugh J. Powell, Coffey-
ville, Kans.
Dodge City Daily Globe KGNO
Dodge City, Kans.
Licensee — The Dodge City Broad-
casting Co., Inc., Dodge City,
Kans.
610
NEWSPAPER-OWNED STATIONS
Kansas City Kansan KCKN
Topeka Daily Capital
(Capper Publications)
Licensee — KCKN Broadcasting Co.
Kansas City, Kans.
Salina Journal KSAL
Hays Daily News
Goodland Daily News
Hall City Times
Licensee — KSAL, Inc., Salina, Kans.
The Topeka Daily Capital WIBW
Kansas City Kansan
(Capper Publications)
Licensee — Topeka Broadcasting As-
sociation, Inc., Topeka, Kans.
The Wichita Eagle KFH
Licensee — Radio Station KFH Co.,
Wichita, Kans.
KENTUCKY
Ashland Daily Independent WCMI
Licensee — The Ashland Broadcast-
ing Co., Ashland, Ky.
Lexington Herald WLAP
Licensee — American Broadcasting
Corp. of Ky., Lexington, Ky.
Louisville Times WHAS
Louisville Courier-Journal
Licensee — The Courier Journal Co.
and the Louisville Times Co.,
Louisville, Ky.
Owensboro Messenger WOMI
Owensboro Inquirer
Licensee — Owensboro Broadcasting
Co., Owensboro, Ky.
LOUISIANA
Capital City Press WJBO
Licensee — Baton Rouge Broadcast-
ing Co., Inc., Baton Rouge, La.
Lafayette Advertiser KVOL
Licensee — Evangeline Broadcasting
Co., Inc., Lafayette, La.
Stockholders interested in KPLC
KRRV and KVOL.
Licensee — Calcasieu Broadcasting
Co., Lake Charles, La.
Stockholders interested in news- KRMD
paper publishing.
(See KPLC, KRRV and KHBG.)
Licensee — Radio Station KRMD,
Inc., Shreveport, La.
(See KPLC, KRRV and KHBG.)
The Shreveport Times KTBS
Licensee — Tri-State Broadcasting
System, Inc., Shreveport, La.
The Shreveport Times KWKH
Licensee — International Broadcast-
ing Corp., Shreveport, La.
MAINE
Stockholder with 99.4% interest in the WCOU
newspaper business.
Licensee — Twin City Broadcasting
Co., Lewiston, Maine.
Stockholders are interested in news- WGAN
paper publishing.
Licensee — Portland Broadcasting
System, Portland, Me.
MARYLAND
American Newspapers, Inc WBAL
Licensee — The WBAL Broadcasting
Co., Baltimore, Md.
MASSACHUSETTS
Holyoke Transcript-Telegram WHYN
Licensee — Hampden-Hampshire Corp.,
Holyoke, Mass.
Lawrence Daily Eagle WLAW
The Evening Tribune
Licensee — Hildreth & Rogers Co.,
Lawrence, Mass.
The Evening Standard Times WNBH
The Sunday Standard-Times
The Morning Mercury
Licensee — E. Anthony & Sons, Inc.,
New Bedford, Mass.
Worcester Telegram WTAG
Worcester Evening Gazette
Licensee — Worcester Telegram Pub-
lishing Co., Inc., Worcester, Mass.
MICHIGAN
Enquirer and News WELL
(Federated Publications, Inc.)
Licensee — Federated Publications,
Inc., Battle Creek, Mich.
Calumet News WHDF
Houghton Mining Gazette
Licensee — Upper Michigan Broad-
casting Co., Calumet, Mich.
Grand Rapids Press, Flint Journal, WMBC
Kalamazoo Gazette, Saginaw News,
Jackson Citizen Patriot, Muskegon
Chronicle, Bay City Times, Ann
Arbor News (Booth Newspapers,
Inc.)
Licensee — Michigan Broadcasting
Co., Detroit, Mich.
The Detroit News WWJ
Licensee — The Evening News Asso-
ciation, Detroit, Mich.
Marquette (Mich.) Mining Journal. .WDBC
Licensee — Delta Broadcasting Co.,
Escanaba, Mich.
611
The Daily Mining Journal WDMJ
The Rhinelander News
Rhinelander, Wise.
The Iron Mountain News
Iron Mountain, Mich.
Licensee — The Lake Superior Broad-
casting Co., Marquette, Mich.
Farmington (Mich.) Enterprise WCAR
Licensee — Pontiac Broadcasting Co.,
Pontiac.
MINNESOTA
Northwestern Jeweler (Trade KATE
Paper)
Licensee — Albert Lea Broadcasting
Corp., Albert Lea, Minn.
Owner of one sixth interestin is
president of Trades Publishing Co.
Duluth News-Tribune WEBC
Superior Telegram
Northwestern Publications, Inc.,
publisher of Duluth News-Tribune
and Evening Telegram Co., pub-
lisher of Superior (Wise.) Tele-
gram, both own 32% of stock each.
Licensee — Head of Lakes Broadcast-
ing Co., Duluth, Minn.
Stockholders interested in news- WMFG
paper publications. (See WEBC)
Licensee — Head of the Lakes Broad-
casting Co., Hibbing, Minn.
St. Paul Dispatch-Pioneer Press WTCN
Minnesota (Minneapolis) Tribune
(Northwest Publications, Inc.)
Licensee — Minnesota Broadcasting
Corp., Minneapolis, Minn.
Times- Journal KFAM
Licensee — The Times Publishing
Co., St. Cloud, Minn.
Evening Telegram WHLB
(See WEBC)
Licensee — Head of Lakes Broad-
casting Co., Virginia, Minn.
Winona Republican-Herald KWNO
Partners are editor and general man-
ager of newspaper.
Licensee — Winona Radio Service,
Winona, Minn.
MISSISSIPPI
Columbus Commercial Dispatch WCBI
Licensee — Birney Imes, Columbus,
Miss.
The Clarke County Tribune WCOC
Quitman, Miss.
Licensee — Miss. Broadcasting Co.,
Inc., Meridian, Miss.
The Vicksburg Evening Post WQBC
The Vicksburg Herald
Licensee — Delta Broadcasting Co.,
Inc., Vicksburg, Miss.
MISSOURI
St. Louis Star-Times KFRU
Licensee — KFRU, Inc., Columbia,
Mo.
Capital News KWOS
Post-Tribune
Licensee — Tribune Printing Co.,
Jefferson City, Mo.
Joplin Globe .WMBH
Joplin News Herald
Licensee — Joplin Broadcasting Co.,
Joplin, Mo.
Kansas City Star WDAF
Licensee — The Kansas City Star Co.,
Kansas City, Mo.
Stockholders: News Broadcasting KFEQ
Co.; officers and directors asso-
ciated with St. Joseph News-Press
Gazette.
Licensee — KFEQ, Inc., St. Joseph
Mo.
Poplar Bluff American Republic. .. .KWOC
Licensee— A. L. McCarthy, O. A. Ted-
rick and J. H. Wolpers, Poplar
Bluff.
Post-Dispatch KSD
Licensee — The Pulitzer Publishing
Co., St. Louis, Mo.
Star-Times KXOK
Licensee — Star-Times Publishing
Co., St. Louis, Mo.
Springfield News KGBX
Licensee — Springfield Broadcasting
Co., Springfield, Mo.
Springfield News KWTO
Leader & News
Licensee — Ozarks Broadcasting Co.,
Springfield, Mo.
MONTANA
Great Falls Tribune .KFBB
Licensee — Buttrey Broadcast, Inc.,
Great Falls, Mont.
Miles City Star KRJF
Licensee— Star Printing Co., Miles
City, Mont.
NERRASKA
Clay County Sun (weekly) KMMJ
Licensee — KMMJ, Inc., Clay Center,
Neb.
Hastings Daily Tribune KHAS
Licensee — Nebraska Broadcasting
Co., Hastings.
Stockholders: Sidles Co., Lincoln KFAB
State Journal, Lincoln Star.
Licensee — KFAB Broadcasting Co.,
Lincoln, Neb.
Stockholders: Sidels Co., Lincoln KFOR
State Journal, Lincoln Star.
Licensee — Cornbelt Broadcasting
Corp., Lincoln, Neb.
The Norfolk Daily News WJAG
Licensee — The Norfolk Daily News,
Norfolk, Neb.
612
NEWSPAPER-OWNED STATIONS
Stockholders interested in State Jour- KOIL
nal Co., Publishers of Nebraska
State Journal and the Evening
News; and Star Publishing Co.,
publisher of Lincoln Daily Star.
Licensee — Central States Broadcast-
ing Co., Omaha, Neb.
Omaha World-Herald KOWH
Licensee — World Publishing Co.,
Omaha, Neb.
NEVADA
McClatchy Newspapers KOH
Licensee — The Bee, Inc., Reno,
Nevada.
NEW HAMPSHIRE
Through stock ownership WMUR
Licensee — The Radio Voice of New
Hampshire, Inc., Manchester, N.H.
NEW JERSEY
Atlantic City Press WBAB
Atlantic City Union
Licensee — Press Union Publishing
Co., Atlantic City.
NEW MEXICO
Owner of stock in licensee corpora- KOB
tion is an officer in following:
Albuquerque Pub 1 i s h i n g Co. ;
Journal Publishing Co.; Scripps-
Howard Newspapers (Rocky Mt.
Division), Denver Publishing Co.
Licensee — Albuquerque Broadcast-
ing Co., Albuquerque, New Mex.
Pecos Enterprise, Pecos, Tex KLAH
Licensee — Carlsbad Broadcasting
Co., Carlsbad, N. M.
Lexington (Ky.) Herald KICA
Licensee — Western Broadcasters, Inc.,
Clovis, N. M.
NEW YORK
Knickerbocker News WABY
Licensee — Adirondack Broadcasting
Co., Albany, N. Y.
Knickerbocker News WOKO
Licensee — WOKO, Inc., Albany,
N. Y.
Auburn Citizen- Advertiser WMBO
Licensee — WMBO, Inc., Auburn,
N. Y.
Through stock ownership WBTA
Licensee — Batavia Broadcasting Co.,
Batavia, N. Y.
Buffalo Evening News WBEN
Licensee — WBEN, Inc., Buffalo,
N. Y.
Buffalo Evening News WEBR
Licensee — WEBR, Inc., Buffalo,
N. Y.
Elmira Star Gazette WENY
Elmira Advertiser
Licensee — Elmira Star-Gazette, Inc.,
100% owned by Gannett Publica-
tions
Elmira, N. Y.
Through stock ownership WJTN
Licensee — James Broadcasting Co.,
Jamestown, N. Y.
Through stock ownership WKNY
Licensee — Kingston Broadcasting
Corp., Kingston, N. Y.
Poughkeepsie Sunday Courier WGNY
Licensee — WGNY Broadcasting Co.
Newburgh, N. Y.
Jewish Daily Forward WEVD
Licensee — Debs Memorial Radio
Fund, Inc., New York City,
Officers and directors are publishers.
American Newspapers, Inc.. WINS
Licensee — Hearst Radio, Inc., New
York, N. Y.
Paterson (N. J.) Morning Call WNEW
Licensee — WODAAM Corp., New
York, N. Y.
Niagara Falls Gazette WHLD
Licensee — Niagara Falls Gazette
Publishing Co., Niagara Falls.
Through stock ownership WSLB
Licensee — St. Lawrence Broadcasting
Corp., Ogdensburg.
Olean Times Herald WHDL
Licensee— WHDL, Inc., Olean, N. Y.
Through stock ownership WKIP
Licensee — Poughkeepsie Broadcast-
ing Corp., Poughkeepsie.
Gannett Co., Inc WHEC
(Newspaper publishers)
Licensee — WHEC, Inc., Rochester,
N. Y.
Watertown Times .*.' WWNY
Licensee — The Brockway Co., Wat-
ertown, N. Y.
Yonkers Herald-Statesman WFAS
(Westchester Newspapers, Inc.)
Licensee — Westchester Broadcasting
Corp., White Plains.
NORTH CAROLINA
Asheville Daily News WISE
Licensee — WISE, Inc., Asheville.
613
Asheville Citizen-Times WWNC
Licensee — Asheville Citizen-Times
Co., Inc., Asheville, N. C.
The Durham Morning Herald WDNC
The Durham Sun
Licensee — Durham Radio Corp.,
Durham, N. C.
Goldsboro News- Argus WGBR
Licensee — Eastern Carolina Broad-
casting Co., Goldsboro.
Through stock ownership WHKY
Licensee — Catawba Valley Broad-
casting Co., Hickory, N. C.
Salisbury Post WSTP
Stockholder with 39.33% interest is
vice president and treasurer of a
newspaper.
Licensee — Piedmont Broadcasting
Co., Salisbury, N. C.
Winston-Salem Journal WSJS
Licensee — Piedmont Publishing Co.,
Winston-Salem, N. C.
NORTH DAKOTA
Fargo Forum WDAY
Licensee — WDAY, Inc., Fargo, N. D.
OHIO
Ashtabula Star-Beacon WICA
Geneva Free Press
Conneaut News-Herald
Painesville Telegraph
Licensee — WICA, Inc., Ashtabula,
Ohio.
Canton Repositary WHBC
Licensee — The Ohio Broadcasting
Co., Canton, Ohio.
100% owned by Brush-Moore News-
papers Inc.
Scripps-Howard Newspapers WCPO
Cincinnati Post
Licensee — Scripps-Howard Radio
Inc., Cincinnati, Ohio.
Cincinnati Times Star WKRC
Licensee — Cincinnati Times Star Co.,
Cincinnati, Ohio.
The Cleveland Plain Dealer WHK
Licensee — United Broadcasting Co.,
Cleveland, Ohio.
The Cleveland Plain Dealer WCLE
Licensee — United Broadcastirtg Co.,
Cleveland, Ohio.
Columbus Dispatch WBNS
Ohio State Journal
Licensee — WBNS, Inc., Columbus,
Ohio.
The Cleveland Plain Dealer WHKC
Licensee — United Broadcasting Co.,
Columbus, Ohio.
Dayton Daily News WHIO
Springfield News
Springfield Sun
Licensee — Miami Valley Broadcast-
ing Corp., Dayton, Ohio.
Through stock ownership WING
Licensee — WSMK, Inc., Dayton, Ohio.
Owners interested in newspaper WPAY
publishing.
(Brush-Moore Newspapers, Inc.)
Licensee — Vee Bee Corp., Ports-
mouth, Ohio.
Stockholders interested in Cleveland WKBN
Plain Dealer.
Licensee — WKBN Broadcasting
Corp., Youngstown, Ohio.
Through stock ownership WIZE
Licensee — Radio Voice of Spring-
field, Inc., Springfield, Ohio.
Youngstown Vindicator & Telegram. .WFM J
Licensee — WKBN Broadcasting
Corp., Youngstown, Ohio.
OKLAHOMA
The Ardmoreite KVSO
Licensee — The Ardmoreite Publish-
ing Co., Inc., Ardmore, Okla.
Enid Morning News KCRC
Enid Daily Eagle
Licensee — Enid Radiophone Co.,
Enid, Okla.
Daily Phoenix and Times Democrat. .KBIX
Licensee — Okla. Press Publishing
Co., Muskogee, Okla.
Fort Worth (Texas) Star Telegram. . .KTOK
Licensee — Oklahoma Broadcasting
Co., Inc., Oklahoma City, Okla.
Oklahoma City Oklahoman WKY
Oklahoma City Times
Licensee — WKY Radiophone Co.,
Oklahoma City, Okla.
Stauffer Publications Inc KGFF
Newspapers in Neb., Kans., Mo.,
Okla, Ark. and N. M.
Licensee — KGFF Broadcasting Co.,
Inc., Shawnee, Okla.
Owner is a publisher KOME
Licensee — Oil Capitol Sales Corp.,
Tulsa, Okla.
OREGON
Albany Democrat-Herald KWIL
Licensee — Central Williamette
Broadcasting Co, Albany, Ore.
Astoria-Budget KAST
Licensee — Astoria Broadcasting Co,
Inc, Astoria, Ore.
Bend Bulletin KBND
Licensee — The Bend Bulletin, Bend,
Ore.
Grants Pass Courier KUIN
Humboldt (Calif.) Times
Humboldt (Calif.) Standard
Licensee — Southern Oregon Broad-
casting Co, Grants Pass.
La Grande Observer KLBM
Licensee — Harold Finlay, La Grande,
Ore.
Coos Bay Times KOOS
Licensee — KOOS, Inc., Marshfield,
Ore.
614
NEWSPAPER-OWNED STATIONS
Oregon Journal KALE
Licensee — KALE, Inc., Portland,
Ore.
Morning Oregonian KEX
Licensee — Oregonian Publishing Co.,
Portland, Ore.
Oregonian KGW
Licensee — Oregonian Publishing
Co., Portland, Ore.
Oregon Journal KOIN
Licensee — KOIN, Inc., Portland
Ore.
Roseburg News-Review KRNR
Klamath Falls Herald and News
Medford Mail-Tribune
Licensee — News-Review Co., Rose-
burg, Ore.
PENNSYLVANIA
AUentown Call WCBAWSAN
Chronicle & News
Licensee — Lehigh Valley Broadcast-
ing Co., AUentown, Pa.
Stockholders interested in news- WEST
paper publications.
Licensee — Associated Broadcasters,
Inc., Easton, Pa.
The Harrisburg Telegraph WHP
Licensee — WHP, Inc., Harrisburg,
Pa.
Harrisburg Telegraph News WKBO
Licensee — Keystone Broadcasting
Corp., Harrisburg, Pa.
Stockholders interested in news- WAZL
paper publishing.
Licensee — Hazleton Broadcasting
Service, Inc., Hazleton, Pa.
Johnstown Tribune WJAC
Licensee — WJAC, Inc., Johnstown,
Pa-
Lancaster Newspapers, Inc WGAL
Stockholders interested in news-
paper publications (Mason Dixon
Radio Group, Inc.)
Licensee — WGAL, Inc., Lancaster
Pa.
Through stock ownership WHAT
Licensee — Independence Broadcast-
ing Co., Philadelphia, Pa.
Pittsburgh Sun-Telegraph WCAE
Licensee — WCAE, Inc., Pittsburgh,
Pa.
Pittsburgh Post Gazette WWSW
Licensee — Walker & Downing Radio
Corp., Pittsburgh, Pa.
Scranton Times WQAN
Licensee — The Scranton Times,
Scranton, Pa.
Sharon Herald WPIC
Licensee — Sharon Herald Publish-
ing Co., Sharon, Pa.
Sunbury Item WKOK
Licensee — Sunbury Broadcasting
Corp., Sunbury Pa.
Williamsport Sun WRAK
Williamsport Gazette-Bulletin
Licensee — WRAK, Inc., Williams-
port, Pa.
Lancaster Newspapers, Inc WORK
Stockholders interested in news-
paper publishing (Mason Dixon
Radio Group, Inc., Wilmington,
Del.)
Licensee — York Broadcasting Co.,
York, Pa.
SOUTH CAROLINA
Independent & Daily Mail WAIM
Licensee — Wilton E. Hall, Anderson,
S. C.
Charleston News & Courier WTMA
Charleston Post
Licensee — Atlantic Coast Broadcast-
ing Co., Charleston, S. C.
Greenville News WFBC
Greenville Piedmont
Licensee — Greenville News-Piedmont
Co., Greenville, S. C.
SOUTH DAKOTA
Stockholder is a newspaper pub- WNAX
lisher.
Licensee — WNAX Broadcasting Co.,
Yankton, S. D.
TENNESSEE
Britol Herald Courier WOPI
Bristol News Bulletin
Licensee — Radiophone Broadcasting
Station WOPI, Inc., Bristol, Tenn..
Va.
Jackson Sun WTJS
Licensee — The Sun Publishing Co.,
Inc., Jackson. Tenn.
Kingsport Times WKPT
Licensee — C. P. Edwards, Jr. & Howard
Long d/b Kingsport Broadcasting
Co., Kingsport, Tenn.
Scripps-Howard Newspapers WNOX
Licensee — Scripps-Howard Radio
Inc., Knoxville, Tenn.
Memphis Commercial Appeal WMC
Licensee — Memphis Commercial Ap-
peal Co., Memphis, Tenn.
Memphis Press-Scimitar WMPS
Licensee — Memphis Broadcasting
Co., Memphis, Tenn.
TEXAS
Sweetwater Reporter KRBC
Big Spring Herald
Paris News
Corpus Christi Caller
Corpus Christi Times
San Angelo Standard
Licensee — Reporter Broadcasting
Co., Abilene, Tex.
615
Ashland Daily Independent (Ky) KFDA
Through stock ownership. ---
Licensee — Amarillo "Broadcasting
Co., Amarillo, Texas.
Amarillo Globe & News. . . . . * >KGNC
Lubbock Avalanche Journal
Licensee — Plains Radio Broadcast-
ing Co., Amarillo, Tex.-
American Newspapers, Inc ..KNOW
Licensee — Frontier Broadcasting Co.,
Austin, Tex.
Beaumont Enterprise KRIC
Beaumont Journal
Licensee — KRIC, Inc., Beaumont,
Texas.
Big Spring Herald KBST
San Angelo Standard
Corpus Cristi Caller
Corpus Christi Times
Sweetwater Reporter
Licensee — Big Spring Herald Broad-
casting Co., Big Spring, Tex.
Brownwood Banner KBWD
Licensee — Brown County Broadcast-
ing Co., Brownwood, Texas
Corpus Christi Caller-Times KRIS
(W. G. Kinsolving, publisher, 40%
stockholder).
Licensee — Gulf Coast Broadcasting
Co., Corpus Christi, Tex.
Dallas Times Herald KRLD
Licensee — KRLD Radio Corpora-
tion, Dallas, Tex.
Dallas News WFAA
Dallas Journal
Farm News (semi- weekly)
Texas Almanac
State Industrial Guide
Licensee — A. H. Belo Corp., Dallas,
Tex.
El Paso Times KROD
Licensee — Dorrance D. Roderick, El
Paso, Tex.
Fort Worth Star-Telegram KGKO
Licensee — KGKO Broadcasting Co.,
Fort Worth, Tex.
Fort Worth Star-Telegram WBAP
Licensee — Carter Publications, Inc.
Fort Worth, Tex.
Houston Post .. KPRC
Licensee — Houston Printing Co.,
Houston, Tex.
Houston Chronicle * KTRH
Licensee — KTRH Broadcasting Co.,
Houston, Tex.
Kilgore Daily News .KOCA
Licensee — Oil Capital Broadcasting
Assn., Kilgore, Tex.
Lubbock Avalanche-Journal KFYO
(See KRBC and KBST)
Licensee — Plains Radio Broadcast-
ing Co.
Santa Ana (Calif.) Daily Register. . .KPDN
Clovis (N. M.) News Journal
Bucyrus (Ohio) Telegraph-Forum
Pampa Daily News
Licensee — R. C. Hoiles, Pampa, Tex.
Paris News KPLT
(See KRBC and KBST)
Licensee — North Texas Broadcasting
Co., Paris, Tex.
Pecos Enterprise KIUN
Licensee — Jack W. Hawkins and
Barney H. Hubbs, Pecos, Tex.
San Angelo Standard Times KGKL
Abilene Reporter-News, Sweetwater
Reporter, Big Spring Herald, Paris
News, Corpus Christi Caller-Times
Licensee — KGKL, Inc., San Angelo,
Tex.
San Antonio Light KTSA
Licensee — Sunshine Broadcasting Co.,
San Antonio, Tex.
The Sherman Democrat KRRV
Sherman, Tex.
Licensee — Red River Valley Broad-
casting Corp., Sherman, Tex.
Sweetwater Reporter KXOK
Licensee — Sweetwater Radio, Inc.,
Sweetwater.
Temple Telegram KTEM
Licensee — Bell Broadcasting Co.,
Temple, Tex.
Texarkana Gazette KCMC
Texarkana Daily News
Licensee — KCMC, Inc., Texarkana.
Vernon Daily Record KVWC
Licensee— R. H. Nichols, W. H.
Wright & Stewart Hatch d/b as
The Northwestern Broadcasting
Co., Vernon, Texas.
American Newspapers, Inc.... WACO
Licensee — Frontier Broadcasting Co.,
Waco, Tex.
Amarillo Globe-News KRGV
Licensee — KRGV, Inc., Weslaco,
Texas.
98.43% stockholder is also inter-
ested in Globe News Publishing
Co.
UTAH
Ogden Standard-Examiner KLO
Licensee — - Interstate Broadcasting
Corp., Ogden, Utah
Salt Lake City Tribune, Salt Lake KSL
City Telegram.
Licensee — Radio Service Corp. of
Utah, Salt Lake City, Utah.
VERMONT
Burlington Daily News WCAX
Licensee — Burling Daily News, Inc.,
Burlington, Vt.
VIRGINIA
Martinsville Bulletin WMVA
Licensee— William C. Barnes & Jonas
Weiland d/b as Martinsville
Broadcasing Co., Martinsville, Va.
616
NEWSPAPER-OWNED STATIONS
Newport News Press WGH
Newport News Times-Herald
Licensee — Hampton Roads Broad-
casting Corp., Newport News.
Ledger-Dispatch WTAR
Virginian Pilot
Licensee— WTAR Radio Corp., Nor-
folk, Va.
Petersburg Progress-Index WPID
Licensee — Petersburg Newspaper
Corp., Petersburg, Va.
Richmond News Leader WRNL
Licensee — Richmond Radio Corp.,
Richmond, Va.
Times-Dispatch WRTD
Licensee — The Times-Dispatch Ra-
dio Corp., Richmond, Va.
Roanoke Times WDBJ
World News
Licensee — Times World Corp., Roa-
noke, Va.
Through stock ownership WSLS
Licensee — Roanoke Broadcasting
Corp., Roanoke, Va.
WASHINGTON
Longview Daily News KWLK
Licensee — Twin City Broadcasting
Corp., Longview, Wash.
Coos Bay Times KVAN
(See KOOS)
Licensee — Vancouver Radio Corp.,
Vancouver.
WEST VIRGINIA
Beckley Post-Herald & Raleigh WJLS
Register
Licensee — Joe L. Smith, Jr., Beckley,
W. Va.
Bluefield Daily Telegram WHIS
Sunset-News & Times-Leader
Licensee — Daily Telegraph Printing
Co., Bluefield, W. Va.
The Huntington Advertiser WCHS
The Herald-Dispatch
The Sunday Herald-Advertiser
(See WBLK and WPAR)
Licensee — Charleston Broadcasting
Corp., Charleston, W. Va.
Clarksburg Exponent WBLK
Clarksburg Telegram
(See WCHS and WPAR)
Licensee — The Exponent Co., Clarks-
burg, W. Va.
Huntington Herald-Dispatch WSAZ
Huntington Advertiser
Licensee — WSAZ, Inc., Huntington,
W. Va.
Logan Banner WLOG
Licensee — Clarence H. Frey & Rob-
ert 0. Greever, Logan, W. Va.
Through stock ownership WAJR
Licensee — West Virginia Radio Corp.,
Morgantown, W. Va.
Clarksburg Exponent WPAR
Clarksburg Telegram
(See WBLK and WCHS)
Licensee — Ohio Valley Broadcasting
Corp., Parkersburg, W. Va.
WISCONSIN
Superior Evening Telegram WEAU
Eau Claire Telegram
Eau Claire Leader
Licensee — Central Broadcasting Co.,
Eau Claire, Wise.
FDL Commonwealth Reporter KFIZ
Licensee — Reporter Printing Co.,
Fond du Lac, Wis.
Janesville Gazette WCLO
Licensee — Gazette Printing Co.,
Janesville, Wis.
Madison Capital Times WIBA
Wisconsin State Journal
Licensee — Badger Broadcasting Co.,
Inc., Madison, Wis.
American Newspapers, Inc WISN
Licensee— Hearst Radio, Inc., Mil-
waukee, Wis.
The Milwaukee Journal WTMJ
Licensee — The Journal Co. (The Mil-
waukee Journal), Milwaukee, Wis.
Racine Journal Times WRJN
Catholic Daily Tribune
Licensee — Racine Broadcasting
Corp., Racine, Wis.
Stock & Dairy Farmer WJMC
Licensee — Walter H. McGenty, Rice
Lake, Wise.
The Sheboygan Press WHBL
Licensee — Press Publishing Co., She-
boygan, Wis.
Wisconsin Rapids Tribune WFHR
Licensee — Wm. F. Huffman, Wiscon-
sin Rapids, Wise.
WYOMING
Wyoming Eagle & Wyoming State KFBC
Tribune & Leader
Licensee — Frontier Broadcasting Co.,
Cheyenne, Wyo.
ALASKA
Fairbanks News-Miner KFAR
Licensee — Midnight Sun Broadcast-
ing Co., Fairbanks, Alaska.
HAWAII
Honolulu Advertiser KGU
Licensee — Marion A. Mulrony &
Advertiser Publishing Co., Ltd.,
Honolulu, T. H.
Garden Island Publishing Co KTOH
Licensee — Garden Island Publishing
Co., Lihue, T. H.
617
NETWORK STATIONS
in
SYDNEY
HALIFAX
CHARLOTTETOWN
SACKVILLE
MONCTON
SAINT JOHN
FREDERICTON
NEW CARLISLE
RIMOUSKI
CHICOUTIMI
QUEBEC
MONTREAL
OTTAWA
KINGSTON
TORONTO
SUDBURY
NORTH BAY
KIRKLAND LAKE
TIMMINS
FORT WILLIAM
WINNIPEG
BRANDON
REGINA
WATROUS
MOOSE JAW
SASKATOON
PRINCE ALBERT
EDMONTON
CALGARY
LETHBRIDGE
KAMLOOPS
KELOWNA
TRAIL
VANCOUVER
COVER CANADA
tH.'MJHJlilrliHiWiWIJWiliMJilrMtiil
m
COMMERCIAL DEPARTMENT
55 York Street, Toronto 1231 St. Catherine St. W., Montreal
618
c r n r d n
STATIONS
NETWORKS
NEWSPAPER-OWNED
STATIONS
619
CANADIAN
Broadcasting Corporation
Headquarters Office
Victoria Building, Ottawa, Ontario
BOARD OF GOVERNORS
Rene Morin, K.C., Chairman
N. L. Nathanson, Vice-Chairman
Cannon W. Eastland Fuller
J. Wilfred Godfrey, K.C.
Professor Adrien Pouliot
Mrs. Nellie McClung
Reverend J. S. Thomson, M.A., D.D.
Brigadier-General Victor Odium
Personnel
General Manager W. E. Gladstone Murray
(Ottawa)
Assistant General Manager. . .Dr. Augustin Frigon
(Montreal)
Chief Executive Assistant Donald Manson
(Ottawa)
Treasurer Harry Baldwin
(Ottawa)
Secretary R. P. Landry
(Ottawa)
General Supervisor of Programs. .. .E. L. Bushnell
(Toronto)
Commercial Manager and Supervisor of
Press and Information E. A. Weir
(Toronto)
Assistant Commercial Manager. .. .W. E. Powell
(Toronto)
Commercial Manager,
Quebec Division J. A. Dupont
(Montreal)
Chief Engineer G. W. Olive
(Montreal)
Supervisor of Station
Relations J. R. Radford
(Toronto)
Traffic Manager E. W. Jackson
(Toronto)
OFFICES
Victory Building, Ottawa, Ontario
Keefer Building, Montreal, Quebec
55 York Street, Toronto, Ontario
1231 S. Catherine St., West, Montreal, Quebec
Regional Networks
Maritime
CJCB, Sydney, Nova Scotia
CHNS, Halifax, Nova Scotia
CFCY, Charlottetown, Prince Edward Island
CBA, Sackville, New Brunswick
CKCW, Moncton, New Brunswick
CHSJ, Saint John, New Brunswick
CFNB, Fredericton, New Brunswick
Quebec
CBM, Montreal, Quebec (English)
CBF, Montreal, Quebec (French)
CBV, Quebec City. Quebec
CBJ, Chicoutimi, Quebec
CJBR, Rimouski, Quebec
CHNC, New Carlisle, Quebec
Ontario
CBO, Ottawa, Ontario
CFRC, Kingston, Ontario
CBL, Toronto, Ontario
CKSO, Sudbury, Ontario
CFCH, North Bay, Ontario
CJKL, Kirkland Lake, Ontario
CKGB, Timmins, Ontario
CKPR, Fort William, Ontario
Prairie
CKY, Winnipeg, Manitoba
CKX, Brandon, Manitoba
CKCK, Regina, Saskatchewan
CBK, Watrous, Saskatchewan
CHAB, Moose Jaw, Saskatchewan
CFQC, Saskatoon, Saskatchewan
CKBI, Prince Albert, Saskatchewan
CJCA, Edmonton, Alberta
CFAC, Calgary, Alberta
CJOC, Letbridge, Alberta
British Columbia
CFJC, Kamloops, British Columbia
CKOV, Kelowna, British Columbia
CJAT, Trail, British Columbia
CBR, Vancouver, British Columbia
620
STATIONS OF
CANADA
The following list of stations is arranged in call letter alpha-
betical order giving page number for complete station data.
Every effort has been made to present accurate and complete
information in a self-explanatory method. Data was obtained
from questionnaires sent to the stations early in December and
corrections were made up to the time of going to press to insure
the inclusion of late developments.
Canadian network facilities covered in full on page 620.
Call
Letter
Frequency
City in Kilocycles
Sackville. N. B 1070
Montreal, Que 690
Chicoutimi, Que 1240
Watrous, Sask 540
Toronto, Ont 740
Montreal. Que 940
Ottawa, Ont 910
Vancouver, B. C 1130
Quebec, Que 980
Toronto, Ont 1010
Calgary, Alta 960
Flin Flon, Man 1400
Montreal, Que 600
North Bay, Ont 1230
Calgary, Alta 1010
Chatham, Ont 630
Victoria. B. C 1480
Charlottetown, P. E. 1 630
Grand Prairie, Alta 1340
Kamloops, B. C 910
Prescott, Ont 1450
Fredericton, N. B 550
Owen Sound, Ont 1400
London, Ont 1570
Prince Rupert. B. C 1240
Saskatoon, Sask 600
Toronto, Ont 860
Kingston, Ont 1490
Edmonton, Alta 1260
621
Power
in Watts
See
Page
CBA .
CBF .
CBJ .
CBK .
CBL .
CBM .
CBO .
CBR .
CBV .
CBY .
CFAC
CFAR
CFCF
CFCH
CFCN
CFCO
CFCT
CFCY
CFGP
CFJC
CFLC
CFNB
CFOS
CFPL
CFPR
CFQC
CFRB
CFRC
CFRN
50000
630
50000
640
100
640
50000
644
50000
636
5000
640
1000
634
5000
627
1000
641
1000
636
1000
623
100
628
500
640
100
634
10000
624
100
632
500
628
1000
639
250
625
1000
626
100
635
1000
629
100
634
1000
634
50
626
1000
644
10000
637
100
633
1000
624
Call
Letter
City
Frequency
in Kilocycles
Power
in Watts
See
Page
CHAB . . . Moose Jaw, Sask 1220
CHCK . . . Charlottetown, P. E. 1 1340
CHGB ... St. Anne de la Pocatiere, Que 1230
CHGS . . . Summerside, P. E. I 1480
CHLN . . . Three Rivers, Que 1450
CHLP . . . Montreal, Que 1490
CHLT . . . Sherbrooke, Que 1240
CHML . . . Hamilton, Ont 900
CHNC . . . New Carlisle, Que 610
CHNS . . . Halifax, N. S 960
CHRC . . . Quebec, Que 1400
CHSJ . . . Saint John, N. B 1150
CHWK . . . Chilliwack, B. C 1340
CJAT . . . Trail, B. C 610
CJBR . . . Rimouski, Que 900
CJCA . . . Edmonton, Alta 930
CJCB-CJCX . Sydney, N. S 1270
CJCJ .... Calgary, Alta 1230
CJCS .... Stratford, Ont 1240
CJGX . . . Yorkton, Sask 1460
CJIC .... Sault Ste. Marie, Ont 1490
CJKL .... Kirkland Lake, Ont 560
CJLS .... Yarmouth, N. S 1340
CJOC . . . Lethbridge, Alta 1400
CJOR . . . Vancouver, B. C 600
CJRC . . . Winnipeg, Man 630
CJRM . . . Regina, Sask 980
CKAC . . . Montreal, Que 730
CKBI . . . Prince Albert, Sask 900
CKCA . . . Kenora, Ont 1450
CKCH . . . Hull, Que 1240
CKCK . . . Regina, Sask 620
CKCL . . . Toronto, Ont 580
CKCO . . . Ottawa, Ont 1340
CKCR . . . Kitchener, Ont. (Waterloo) 1490
CKCV . . . Quebec, Que 1340
CKCW . . . Moncton, N. B 1400
CKGB . . . Timmins, Ont 1470
CKLN . . . Nelson, B. C 1450
CKLW . . . Windsor, Ont 800
CKMC . . . Cobalt, Ont 1240
CKMO . . . Vancouver, B. C 1410
CKNB . . . Campbellton, N. B 1240
CKNX . . . Wingham, Ont 1230
CKOC . . . Hamilton, Ont 1 150
CKOV . . . Kelowna, B. C 630
CKPC . . . Brantford, Ont 1380
CKPR . . . Fort William-Port Arthur, Ont 580
CKRN . . . Rouyn, Que 1400
CKSO . . . Sudbury, Ont 790
CKTB ... St. Catherines, Ont 1230
CKUA . . . Edmonton, Alta 580
CKVD . . . Val D'Or, Que 1230
CKWX . . . Vancouver, B. C 980
CKX .... Brandon, Man 1150
CKY .... Winnipeg, Man 990
622
1000
643
50
639
100
643
50
639
100
643
100
641
100
643
1000
632
1000
641
1000
631
100
642
1000
630
100
625
1000
627
1000
642
1000
624
1000
631
100
624
50
635
1000
645
100
635
1000
633
100
631
100
625
1000
627
1000
629
1000
644
5000
641
1000
644
250 d., 100 n
633
100
640
1000
644
1000
638
100
634
100
633
100
642
100
630
1000
636
100
626
5000
638
50
632
100
627
100
629
100
639
1000 d., 500 n
633
1000
626
100
632
1000
632
100
642
1000
636
100
635
500
625
100
643
1000
628
1000
628
15000
629
EITA
Population 789,000
Number of Families 160,000
Number of Radio Licenses 93,900
Auto Registrations 106,586
CFAC
CALGARY— EST. 1922
CBC & FOOTHILLS NETWORK
FREQUENCY: 960 Kc. POWER: 1000 watts.
OWNED BY: South Western Publishers, Ltd.
OPERATED BY: Taylor Pearson & Carson.
BUSINESS ADDRESS: 1006 Southam Bldg.
PHONE: Renfrew 1036-7. STUDIO ADDRESS:
1006 Southam Bldg. TRANSMITTER LOCA-
TION: 6 miles east of Calgary. TIME ON THE
AIR: 7:00 A,M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Calgary Daily Herald. NEWS
SERVICE: Canadian Press. TRANSCRIPTION
SERVICE: NBC Thesaurus, World Broadcasting
System. MAINTAINS ARTISTS' BUREAU.
Personnel
President H. R. Carson
Station Manager V. F. Nielsen
Commercial Manager F. R. Shaw
Sales Promotion Manager J. N. Hunt
Program Director-Artists' Bureau Head,
R. H. C. Straker
Chief Announcer A. Smith
Traffic Manager R. Meadows
Musical Director J. Toulson
Chief Engineer Earl C. Connor
Coverage
Daytime Evening
Population— Primary 250,000 350,000
Radio Homes— " 60,000 75,000
Population— Secondary . . 100,000 150,000
Radio Homes— " . . 25,000 35,000
Source: Station survey.
Representatives
All Canada Radio Facilities
Weed & Co.
qNorth
49 a
OF THE
PARALLEL
irs the "ALL-CANADA" stations
WHICH DOMINATE THE BUSY CANADIAN MARKET
TWENTY -EIGHT of the leading
Canadian radio stations form the
"All-Canada"' group. Spotting your
programme over these stations assures
dominant coverage of Canada's wealthy
markets from coast to coast and in
Newfoundland. There are audience
figures to prove it.
During the last four years, improve-
ments in Canadian station power and
equipment have increased their physi-
cal coverage from 48% in 1936 to 80%
in 1940. Only a small part of this terri-
tory is reached by U.S. stations.
Don't overlook this Canadian mar-
ket. War conditions are increasing
Canadian payrolls and sales potential.
The All-Canada stations are ready to
help with programme service and mer-
chandising cooperation. Check us for
available times and market informa-
tion.
ALL-CANADA RADIO FACILITIES
Limited
MONTREAL • TORONTO . WINNIPEG • CALGARY . VANCOUVER
U.S.A. Representatives: WEED AND COMPANY
623
ALB ERTA
CFCN
CALGARY— EST. 1922
FREQUENCY: 1010 Kc. POWER: 10,000
Watts. OWNED BY: The Voice of the Prairies.
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: Toronto Gen. Trusts Bldg. PHONE:
M1161. STUDIO ADDRESS: Same. TRANSMIT-
TER LOCATION: Strathmore. TIME ON THE
AIR: Daily, 6:30 A.M. to 12:00 midnight; Sun-
day, 9:30 A.M. to 11:00 P.M. NEWS SERVICES:
Transradio Press, Radio News Assn, British
United Press. TRANSCRIPTION SERVICES:
Standard Radio, Lang- Worth, Davis & Schweg-
ler.
Personnel
President and Managing Director . . H. G. Love
Commercial Manager E. H. McGuire
Program Director Ed Moloney
News Editor C. H. Stout
Sports Editor Doug Smith
Chief Engineer W. V. McLaughlin
Coverage
Population — Primary 917,200
Radio Homes — " 131,800
Source: Mail response analysis.
Representative
Joseph Hershey McGillvra (U. S. and Montreal)
Jack Slatter (Toronto)
Inland Broadcasting Co. (Winnipeg)
cj'cj
CALGARY— EST. 1922
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: Albertan Publishing Co., Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
Renfrew Bldg. PHONE: R 2001 — M-9966.
STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Grandview Heights. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M.; Sunday.
9:00 A.M. to 11:00 P.M. NEWSPAPER AF-
FILIATION: Albertan Publishing Co., Ltd. NEWS
SERVICE: Canadian Press. TRANSCRIPTION
SERVICES: Lang-Worth. Titan Productions.
Personnel
President Gordon Bell
Station Manager J. E. Gerke
Commercial Manager V. A. Thompson
Chief Engineer T. E. Snelgrove
C FR N
EDMONTON— EST. 1934
CBC
FREQUENCY: 1260 Kc. POWER: 1000 watts
(C.P. 1000 watts). OWNED BY: Sunwapta
Broadcasting Co. OPERATED BY: Same.
BUSINESS ADDRESS: 109 C. P. R. Bldg. PHONE:
22101-5. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Jasper Highway, Edmon-
ton West. TIME ON THE AIR: 6:30 A.M. to
12:00 Midnight, daily; 9:00 A.M. to 11:30 P.M.,
Sundays. NEWS SERVICES: Canadian Press,
British United Press. TRANSCRIPTION SER-
VICE: Lang-Worth, Davis & Schwegler, Stand-
ard Radio. MAINTAINS ARTISTS' BUREAU.
Personnel
Presidest H. F. Nielsen
Station Manager G. R. A. Rice
Commercial Manager D. Atkinson
Program Director S. S. Lancaster
Production Manager W. Sutton
Chief Announcer D. G. Hill
News Editor S. Ross
Musical Director R. Jacobs
Chief Engineer F. Makepeace
Coverage
Population — Primary 350,000
Radio Homes— " 58,000
Source: Station survey.
Representatives
Joseph Hershey McGillvra (U. S. A.)
Jack Slatter (Toronto and Montreal)
Inland Broadcasting Service (Winnipeg)
CJCA
EDMONTON — EST. 1922
CBC— FOOTHILLS NETWORK
FREQUENCY: 930 Kc. POWER: 1000 watts.
OWNED BY: North Western Publishers, Ltd.
"Edmonton Journal." OPERATED BY: Taylor
& Pearson Broadcasting Co. Ltd. BUSINESS
ADDRESS: Birk's Bldg., Jasper Ave. PHONE:
26131. STUDIO ADDRESS: Birk's Bldg.
TRANSMITTER LOCATION: Belmont. TIME
ON THE AIR: 123 Vz hours weekly. NEWS-
PAPER AFFILIATION: Edmonton Journal.
NEWS SERVICE: Canadian Press. TRANSCRIP-
TION SERVICE: NBC Thesaurus, World Broad-
casting System.
Personnel
Station Manager Gordon S. Henry
Assistant Manager Norman Botterill
Sales Manager W. Blake
Sales Promotion Manager Walter Dales
Program Director-Chief Announcer,
Reo Thompson
Traffic Manager Esther Nairn
Musical Director R. Taylor
Technical Director Hastings McMahon
Coverage
Population — Primary 452,463
Radio Homes — " 76,276
Source: Population estimate.
Representatives
All Canada Radio Facilities Ltd.
Weed & Co.
624
ALBERTA-BRITISH COLUMBIA
• • •
CKUA
EDMONTON— EST. 1927
CBC— ALBERTA EDUCATIONAL NETWORK
FREQUENCY: 580 Kc. POWER: 500 watts.
OWNED BY: University of Alberta. OP-
ERATED BY: University of Alberta. BUSI-
NESS ADDRESS: University of Alberta.
PHONE: 3-2233. STUDIO ADDRESS: Extension
Department. TRANSMITTER LOCATION: Uni-
versity Campus. TIME ON THE AIR: 12:15 to
3:00 P.M. and 5:30 to 8:00 P.M. except Satur-
day and Sunday.
Personnel
President of the University W. A. R. Kerr
Station Manager Donald Cameron
Studio Supervisor-Chief Announcer,
Richard MacDonald
Secretary Alice Mary Carpenter
Chief Engineer John Wardlaw Porteous
•Station is installing a new 1000-watt trans-
mitter and will be operated as a commercial
station after installation.
CFGP
GRANDE PRAIRIE— EST. 1937
FOOTHILLS NETWORK
FREQUENCY: 1340 Kc. POWER: 250 watts.
OWNED AND OPERATED BY: Northern Broad-
casting Corp., Ltd. BUSINESS ADDRESS:
Grande Prairie. PHONE: 153. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Grande Prairie. TIME ON THE AIR: 6:45 A.M.
to 8:30 P.M.; Sunday, 8:45 A.M. to 6:00 P.M.
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTON SERVICE: Standard Radio.
Personnel
President-General Manager , C. L. Berry
Program-Musical Director Jack Soars
Production Manager-Chief Announcer,
Gordon Cummings
News Editor Mrs. N. Robinson
Chief Operator Bill Couch
Coverage
Daytime Evening
Population — Primary 80.000 85,000
Radio Homes— " 10,000 16,000
Source: Station estimate.
Representative
All Canada Radio Facilities, Ltd.
Weed & Co.
CJOC
LETHBRIDGE— EST. 1926
FOOTHILLS NETWORK
CANADIAN BROADCASTING CORP.
FREQUENCY: 1400 Kc. POWER: 100 watts.
OWNED BY: Lethbridge Broadcasting Co. OP-
ERATED BY: H. R. Carson, Ltd. BUSINESS AD-
DRESS: Marquis Hotel, Fourth Ave., South.
PHONE: 3871-2. STUDIO ADDRESS: Marquis
Hotel. TRANSMITTER LOCATION: Marquis
Hotel. TIME ON THE AIR: 6:30 A.M. to 12:00
midnight, daily; 8:00 A.M. to 12:00 midnight,
Sundays. NEWS SERVICE: British United Press,
local news. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
President W. Watson
Station Manager A. H. Nicholl
Commercial Manager R. Buss
Program Director C. A. Perry
Traffic Manager A. Lewis
Chief Engineer G. J. Gow
Coverage
Daytime Evening
Population— Primary 32,500* 32,500*
Radio Homes— " 20,000 20,000
* Families.
Source: Station survey.
Representatives
All Canada Radio Facilities, Ltd.
Weed & Company
BRITISH COLUMBIA
Population 774,000
Number of Families 164,680
Number of Radio Licenses 92,100
Auto Registrations 117,351
CHWK
CHILLIWACK— EST. 1927
CBC & BC NETWORK
FREQUENCY: 1340 Kc. POWER: 100 watts.
OWNED BY: Chilliwack Broadcasting Co.,
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: 16 Wellington Ave. PHONE: 6106.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 115 hours
weekly. NEWS SERVICE: Canadian Press.
Personnel
President and Station Manager,C. Casey Wells
Assistant Manager R. G. Wells
Musical Director Jack Bartindale
Chief Engineer Jack Pilling
625
BRITISH COLUMBIA
Coverage
Population — Primary 23,064
Population — Secondary 36,930
Source: Station survey.
Representatives
All Canada Radio Facilities
Weed & Co.
CF#JC
KAMLOOPS— EST. 1926
CANADIAN BROADCASTING CORP.
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Kamloops Sentinel Ltd. OPER-
ATED BY: Kamloops Sentinel, Ltd. BUSINESS
ADDRESS: 209 Victoria St. PHONE: 1018 and
1000. STUDIO ADDRESS: 322 Victoria St.
TRANSMITTER LOCATION: North Kamloops.
TIME ON THE AIR: 7:00 A.M. to 11:30 P.M.;
Sunday, 8:00 A.M. to 11:30 P.M. NEWSPAPER
AFFILIATIONS: Kamloops Sentinel, Ltd. NEWS
SERVICE: Canadian Press. TRANSCRIPTION
SERVICES: Transco and Hollywood Radio At-
tractions.
Personnel
President R. E. White
Station and Commercial Manager
A. D. R. Homersham
Sales and Promotion Manager. William McLeod
Program-Publicity Director L. Irvine
Production Manager F. Richards
Musical Director B. P. Cuff
Chief Engineer Arthur G. Miller
Coverage
Population — Primary 97,000
Radio Homes — " 24,000
Source: Field strength measurements and
mail response analysis.
Representative
All-Canada Radio Facilities
Weed & Company
CKOV
KELOWNA— EST. 1931
CANADIAN BROADCASTING CORP.
FREQUENCY: 630 Kc. POWER: 1000 watts.
OWNED BY: Okanagan Broadcasters. Ltd.
OPERATED BY. Okanagan Broadcasters. Ltd.
BUSINESS ADDRESS: Box 1515. STUDIO AD-
DRESS: 206 Mill Ave. TRANSMITTER LOCA-
TION: Okanagan Mission Rd. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight; Sunday,
8:00 A.M. to 11:00 P.M. NEWS SERVICE:
Canadian Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
Managing Director J. W. B. Browne
Sales Manager C. G. Elphicke
Program-Publicity Director Mary E. Royle
Production Manager B. A. Heeney
Chief Announcer F. R. Halhed
Musical Director R. E. Misener
Coverage
Daytime Evening
Population —
Primary and Secondary 80,000 90,000
Radio Homes —
Primary and Secondary 17,000 20,000
Source: Station estimate.
Representatives
All Canada Radio Facilities, Ltd.
Weed & Company
C K*L N
NELSON— EST. 1939
CBC
FREQUENCY: 1450 Kc. POWER: 100 watts.
OWNED BY: News Publishing Co.. Ltd. OPER-
ATED BY: The Nelson Daily News. BUSINESS
ADDRESS: P. O. Box 250. PHONE: 19. STUDIO
ADDRESS: 711 Radio Ave. TRANSMITTER LO-
CATION: 711 Radio Ave. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Nelson Daily News. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
Manager Hume A. Lethbridge
Program Manager George B. Lunn
Director of Women's Program,
Josephine G. M. Brown
Chief Engineer Merion W. Brown
Coverage
Population — Primary * 8,500
Radio Homes — " 6,970
Population — Secondary * 12,500
Radio Homes — " 12,250
* Families.
Source: Dominion Reports; Nelson Daily
News.
CFPR
PRINCE RUPERT
FREQUENCY: 1240 Kc. POWER: 50 watts.
OWNED BY: F. E. Batt. OPERATED BY: North-
west Broadcast & Service Co. BUSINESS AD-
DRESS: P. O. Box 848. STUDIO ADDRESS: 336
Second Ave. PHONE: 863. TRANSMITTER LO-
CATION: Prince Rupert. TRANSCRIPTION
SERVICE: C. P. MacGregor.
Personnel
Owner F. E. Batt
General Manager C. H. Insulander
Advertising Manager S. J. Anderson
Coverage
Population — Primary 14,500*
* Additional 3,000 from April to October.
Source: Station survey.
Representative
All-Canada Radio Facilities, Ltd.
626
BRITISH COLUMBIA
CJ AT
TRAIL— EST. 1934
CBC
FREQUENCY: 610 Kc. POWER: 1000 watts.
OWNED BY: Kootenay Broadcasting Co.. Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
815 Victoria St. PHONE: 737. STUDIO AD-
DRESS: 815 Victoria St. TRANSMITTER LOCA-
TION: Warfield. TIME ON THE AIR: 7:00 A.M.
to 12:00 Midnight (119 hours weekly). NEWS
SERVICE: Canadian Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President B. A. Stimmel
Manager A. J. Balfour
Commercial Manager N. A. Harrod
Program Director C. R. Smith
Chief Announcer R. Hartman
Chief Engineer E. C. Aylen
Coverage
Population— Primary 202.800
Radio Homes— " 27.800
Source: Station survey.
Representatives
Weed & Company
All-Canada Radio Facilities
CBR
VANCOUVER— EST. 1925
CANADIAN BROADCASTING CORP.
BRITISH COLUMBIA REGIONAL NETWORK
FREQUENCY: 1130 Kc. POWER: 5000 watts.
OPERATED BY: Canadian Broadcasting Corp.
BUSINESS ADDRESS: Ottawa, Ont. STUDIO
ADDRESS: Vancouver Hotel. PHONE: Marine
6121. TRANSMITTER LOCATION: Lulu Island.
TIME ON THE AIR: 7:25 A.M. to 12:00 Mid-
night. NEWS SERVICE: CBC News Bureau.
Personnel
Station Manager Ira Dilworth
Program Director Harold W. Paulson
Production Manager Ernest Morgan
Publicity Directory-Chief Announcer,
W. J. Herbert
Director of Special Events Jack Peach
Traffic Manager Edward Pegg
Chief Engineer N. R. Olding
Coveraqe
Daytime Evening
Population — Primary 662,182 711.181
Radio Homes— " .... 122,019 124,891
Population — Secondary . . 23,141 33,266
Radio Homes — " 4,128 3,932
Source: Station survey.
Representative
Canadian Broadcasting Corp.
CJOR
VANCOUVER— EST. 1926
FREQUENCY: 600 Kc. POWER: 1000 waits.
OWNED BY: CJOR, Ltd. OPERATED BY: CJOR.
Ltd. BUSINESS ADDRESS: 846 Howe St.
PHONE: Marine 6464. STUDIO ADDRESS: Ho-
tel Grovesnor. TRANSMITTER LOCATION:
Richmond, B. C. TIME ON THE AIR: 6:30 A.M.
to 12:00 Midnight; Sunday, 8:00 A.M. to 9:30
P.M. NEWS SERVICES: Transradio Press,
British United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
Station Manager G. C. Chandler
Assistant Manager A. H. Chandler
Commercial Manager Don Laws
Publicity Director D. R. Baird
Program-Musical Director Wallie Peters
Chief Announcer Ross Mortimer
Women's Editor Gladys Hodge
Accountant L. Watkls
Chief Engineer H. B. Seabrook
Coverage
Population — Primary 551.000
Radio Homes — " 140,000
Source: Mail response analysis.
Representative
Joseph Hershey McGillvra
CKMO
VANCOUVER— EST. 1922
CANADIAN BROADCASTING CORP.
FREQUENCY: 1410 Kc. POWER: 100 watts.
OWNED BY: Sprott-Shaw Radio Co. OPER-
ATED BY: British Columbia Broadcasting Sys-
tem, Ltd. BUSINESS ADDRESS: 812 Robson
St. PHONE: Marine 1271. STUDIO ADDRESS:
812 Robson St. TRANSMITTER LOCATION:
Sun Bldg. TIME ON THE AIR: 123 Vi hours
weekly. NEWS SERVICE: Canadian Press;
News-Herald. TRANSCRIPTION SERVICE: C.
P. MacGregor.
Personnel
President R. J. Sprott
Vice-President B. A. Arundel
Station Manager R. H. Wright
Commercial Manager J. Short
Chief Announcer P. Baldwin
Chief Engineer E. Rose
Coverage
Population — Primary 594,000
Radio Homes— " 145,248
Source: Station survey.
Representative
Radio Centre, Ltd.
627
BRITISH COLUMBIA-MANITOBA
• • •
CKWX-CKFX
VANCOUVER— EST. 1923
CBC (Secondary)
FREQUENCY: 980 Kc. POWER: 1000 watts.
OWNED BY: Western Broadcasting Co., Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
Hotel Georgia. PHONE: Marine 3344. STU-
DIO ADDRESS: Same. TRANSMITTER La
CATION: Lulu Island, B. C. TIME ON THE
AIR: 6:30 A.M. to 12:00 Midnight. NEWS SER-
VICE: Local news from Vancouver Sun.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
General Manager A. Holstead
Commercial Manager Reg. M. Dagg
Program-Musical Director Fred C. Bass
Publicity Director Charles Morris
Chief Announcer W. Moy er
Continuity Editor Hester Atkins
Chief Engineer E. Ross Maclntyre
Coverage
Population — Primary 600,000
Radio Homes— " 150,000
Source: Mail response analysis and license
figures.
Representatives
Weed & Company (U.S.)
All-Canada Radio Facilities, Ltd.
CF#CT
VICTORIA— EST. 1923
FREQUENCY: 1480 Kc. POWER: 500 watts.
OWNED BY: G. W. Deaville. OPERATED BY:
Victoria Broadcasting Assn. BUSINESS AD-
DRESS: 620 View St. PHONE: G-2014. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Portage Inlet. TIME ON THE AIR: 50 hours
weekly. NEWS SERVICE: Transradio Press.
Personnel
General and Commercial Mgr.. .G. W. Deaville
Sales Manager J. Bell
Program Director L. Matheson
Chief Engineer H. R. Hough
Representative
Associated Broadcasting Co.
MANITOBA'
Population 727,000
Number of Families 154,680
Number of Radio Licenses 86,500
Auto Registrations 87,505
CKX
BRANDON— EST. 1928
CBC
FREQUENCY: 1150 Kc. POWER: 1000 watts.
OWNED BY: Manitoba Telephone System,
OPERATED BY: Same. BUSINESS ADDRESS:
City Hall Sq., 8th & Princess Ave. PHONE: 4532.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Brandon. TIME ON THE AIR: 7:30
A.M. to 11:30 P.M.; Sunday, 10:00 A.M. to
11:30 P.M. NEWS SERVICE: Canadian Press.
Personnel
Station Manager W. F. Seller
Chief Engineer C. E. R. Collins
Representatives
H. N. Stovin (Canada)
Joseph Hershey McGillvra (U. S. A.)
C F A R
FLIN FLON— EST. 1937
FREQUENCY: 1400 Kc. POWER: 100 watts.
OWNED BY: Arctic Radio Corp. OPERATED
BY: Duke McLeod. BUSINESS ADDRESS: 120
Main St. PHONE: 290. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 110 hours weekly. NEWS SER-
VICE: Transradio Press. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
General Manager Duke McLeod
Program Director-Chief Announcer,
Edward Farey
Chief Engineer Raymond Tate
Coverage
Population — Primary ....
Radio Homes — " ....
Population — Secondary . .
Radio Homes — "
Source: Station estimate.
Daytime
12,000
3,000
20,000
5,000
Evening
18,000
5,000
25,000
7,000
Representatives
H. N. Stovin
Weed & Company
628
MANITOBA-NEW BRUNSWICK
CJ RC
WINNIPEG
CBC-Supplementary
FREQUENCY: 630 Kc. POWER: 1000 Watts.
OWNED BY: Transcanada Communications,
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: Royal Alexandra Hotel. PHONE: 92-
266. STUDIO ADDRESS: Same. TRANSMITTER
LOCATION: Middlechurch. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight (117 hours weekly).
NEWS SERVICE: Transradio Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem.
Personnel
Station Manager F. H. Elphicke
Commercial Manager P. H. Gayner
Sa'es Promotion Manager Hugh Newton
Publicity-Merchandising Director,
N. R. Chamberlin
Program Director E. H. Houston
News Editor Ev Dutton
Musical Director W. Wilson
Chief Engineer Bert Hooper
Coverage
Population— Primary 612,000
Radio Homes— " 101.000
Source: Station survey.
Representatives
All Canada Radio Facilities, Ltd.
Weed & Company
CKY
WINNIPEG— EST. 1922
CANADIAN BROADCASTING CORP.
FREQUENCY: 990 Kc. POWER: 15000 watts.
OWNED BY: Manitoba Telephone System. OP-
ERATED BY: Manitoba Telephone System.
BUSINESS ADDRESS: Winnipeg. PHONE:
92191. STUDIO ADDRESS: Portage Ave., East.
TRANSMITTER LOCATION: St. Francis Xavier.
TIME ON THE AIR: 7:30 A.M. to 12:15 A.M.
NEWS SERVICE: British United Press, Canadian
Press. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
Commissioner of Telephones J. E. Lowry
Station Manager William Backhouse
Commercial Manager A. Messner
Program Director R. H. Roberts
Public Relations Director D. R. P. Coats
Chief Announcer W. Davidson
Musical Director P. H. Richardson
Chief Engineer W. A. Duffield
Coverage
Population — Primary 563,800
Radio Homes — " 107,800
Population — Secondary 145,500
Radio Homes — " 25,600
Source: Station survey.
Representatives
H. N. Stovin (Canada)
Joseph Hershey McGillvra (U. S. A.)
NEW
Population 451,000
Number of Families 95,957
WICK
Number of Radio Licenses 53,700
Auto Registrations 36,914
C K N B
CAMPBELLTON— EST. 1939
CANADIAN BROADCASTING CORP.
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: Dr. Charles Houde. OPERATED
BY: Dr. Charles Houde. BUSINESS ADDRESS:
Chateau Restigouche. STUDIO ADDRESS: Cha-
teau Restigouche. PHONE: 8. TRANSMITTER
LOCATION: Campbellton. TIME ON THE AIR:
8:00 A.M. to 12:00 midnight, daily,* 9:00 A.M.
to 12:00 midnight, Sundays. NEWS SERVICE:
British United Press. TRANSCRIPTION SER-
VICE: All Canada Radio Facilities, Ltd.
Personnel
Station Manager C. S. Chapman
Chief Engineer L. P. Paquet
Coverage
Population — Primary 65,000
Radio Homes — " 12,000
Population — Secondary 90,000
Radio Homes — " 15,000
Source: Station survey.
CF*NB
FREDERICTON— EST. 1923
CANADIAN BROADCASTING CORP.
FREQUENCY: 550 Kc. POWER: 1000 watts.
OWNED BY: James S. Neill & Sons Ltd. OP-
ERATED BY: Same. BUSINESS ADDRESS:
Queen St. PHONE: 209. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: University
of New Brunswick. TIME ON THE AIR: 8:00
629
• • •
NEW BRUNSWICK
A.M. to 12:00 Midnight. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: NBC
Thesaurus.
Personnel
General Manager J. Stewart Neill
Chief Announcer Cleve Stillwell
Chief Engineer E. S. Cassidy
Coverage
Population — Primary 467,226
Radio Homes — " 49,039
Population — Secondary 193,491
Radio Homes — " 22,184
Source: Station survey.
Representatives
Weed & Co.
All-Canada Radio Facilities
•
CKCW
MONCTON— EST. 1934
CANADIAN BROADCASTING CORP.
FREQUENCY: 1400 Kc. POWER: 100 watts.
OWNED BY: Moncton Broadcasting Co., Ltd.
OPERATED BY: Moncton Broadcasting Co.,
Ltd. BUSINESS ADDRESS: K of P Bldg. PHONE:
3388. STUDIO ADDRESS: K of P Bldg.
TRANSMITTER LOCATION: Harrisville. TIME
ON THE AIR: 7:30 A.M. to 12:00 Midnight,
daily; 11:00 A.M. to 12:00 midnight, Sundays.
NEWSPAPER AFFILIATIONS: Moncton Tran-
script, Moncton Times. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President J. L. Black
Station Manager F. A. Lynds
Sales Manager Clair Chambers
Program Director Earl McCarron
Chief Engineer J. G. White
Coverage
Population — Primary 140,274
Radio Homes — " 12,793
Population — Secondary 161,187
Radio Homes— " 14,714
Source: Station survey.
Representative
Joseph Hershey McGillvra
C B A
SACKVILLE— EST. 1939
CANADIAN BROADCASTING CORP.
FREQUENCY: 1070 Kc. POWER: 50,000 watts.
OWNED BY: Canadian Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Nova Scotian Hotel, Halifax, N. S. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Sackville. TIME ON THE AIR: 8:00 A.M. to
12:15 A.M.; Sundays, 9:00 A.M. to 12:15 A.M.
NEWS SERVICE: CBC News Bureau. Canadian
Press. TRANSCRIPTION SERVICE: Lang-
Worth.
Personnel
General Manager Gladstone Murray
Regional Representative George Young
Program Division W. J. O'Reilly
Regional Engineer James Carlisle
Coverage
Population — Primary 531,254
Radio Homes — " 51,391
Population — Secondary 511,463
Radio Homes — " 43,964
Source: Field intensity measurements; Do-
minion Reports.
CHSJ
SAINT JOHN— EST. 1934
CANADIAN BROADCASTING CORP.
MARITIME NETWORK
FREQUENCY: 1150 Kc. POWER: 1000 watts.
OWNED BY: New Brunswick Broadcasting
Co., Ltd. OPERATED BY: Same. BUSINESS
ADDRESS: 14-16 Church St. PHONE: 3-2307.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Coldbrook, N. B. TIME ON THE AIR:
7:30 A.M. to 12:00 Midnight; Sunday, 8:00
A.M. to 12:00 Midnight. NEWSPAPER AF-
FILIATIONS: Telegraph-Journal, Times-Globe.
NEWS SERVICES: British United Press, Cana-
dian Press. MAINTAINS ARTISTS' BUREAU.
TRANSCRIPTION SERVICE: World Broadcast-
ing System.
Personnel
President H. P. Robinson
Station Manager L. W. Bewick
Commercial Manager George Cromwell
Program Director-Artists' Bureau Head,
deB. Holly
Publicity Director Christine Fe wings
Chief Engineer J. G. Bishop
Coverage
Radio Homes — Primary 35,913
Source: Licensed Receivers.
Representative
Joseph Hershey McGillvra
630
RMI/^M /\
uNj|<yi w #h
^<L<U> 0 ll-A
Population 556.000
Number of Radio Licenses 66,200
Number of Families 117.872
Auto Registrations 50/942
CHNS
HALIFAX— EST. 1926
CBC AND MARITIME NETWORK
FREQUENCY: 960 Kc. POWER: 1000 watts.
OWNED BY: Maritime Broadcasting Co., Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
Broadcasting House, Tobin St. PHONE: B-8318.
STUDIO ADDRESS: Broadcasting House; Lord
Nelson Hotel. TRANSMITTER LOCATION:
Bedford. TIME ON THE AIR: 8:00 A.M. to 12:15
A.M. NEWSPAPER AFFILIATION: Halifax Her-
ald, Halifax Mail. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: NBC
Thesaurus, Standard Radio, and Lang- Worth.
Personnel
President Andrew Robb
General Manager William C. Borrett
Commercial Manager John L. Redmond
Artists Bureau Head L. L. Shatford
Chief Announcer Fletcher Coates
Musical Director R. L. Fry
Chief Engineer A. W. Greig
Coverage
Population — Primary 290,700
Radio Homes — " 40,200
Population — Secondary 58,300
Radio Homes — " 5,600
Source: Field strength measurements.
Representatives
All-Canada Radio Facilities, Ltd.
Weed & Company
•
CJCB-CJCX
SYDNEY— EST. 1929
CANADIAN BROADCASTING CORP.
FREQUENCY: 1270 Kc. POWER: 1000 watts.
OWNED BY: Eastern Broadcasters, Ltd. OP-
ERATED BY: Eastern Broadcasters, Ltd. BUSI-
NESS ADDRESS: Radio Bldg. PHONE: 209-
1412. STUDIO ADDRESS: Radio Bldg. TRANS-
MITTER LOCATION: South Bar, C.B. TIME ON
THE AIR: 8:00 a.m. to midnight. NEWS SER-
VICE: Transradio Press and local news.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Personnel
Commercial-Advertising Manager,
N. Nathanson
Chief Announcer T. C. Robertson
Sales Manager C. H. McDougall
Publicity Director O. W. Loeb
Musical Director Mrs. A. F. McKinnon
Chief Engineer Chas. Atkinson
Coverage
Daytime
Population — Primary . .
Radio Homes — "
Population — Secondary
Radio Homes — "
217.640
52,865
122,746
29,678
Evening
310,552
71.224
246,850
56.947
Source: Canadian Census Data.
Representatives
All-Canada Radio Facilities
Weed & Co.
CJLS
YARMOUTH— EST. 1934
CANADIAN BROADCASTING CORP.
MARITIME NETWORK
FREQUENCY: 1340 Kc. POWER: 100 watts.
OWNED BY: Gateway Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS: Box
684. PHONE: 500 and 316. STUDIO ADDRESS:
Radio Bldg., Main St. TRANSMITTER LOCA-
TION: Same. TIME ON THE AIR: 8:15 A.M.
to 12:15 A.M., daily except Saturdays and
Sundays; 8:15 A.M. to 1:00 A.M., Saturdays;
9:00 A.M. to 12:15 A.M., Sundays. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICES: Lang-Worth Programs.
Personnel
Owner-Chief Engineer Laurie L. Smith
Program Director Earl Jeffrey
Commercial & Production Manager,
Fin Hollinger
Coverage
Daytime Evening
87.534 87.534
10,461 10,461
55,076 55,076
7,968 7,968
Source: Canadian Census Data.
Representative
Dominion Broadcasting Co.
Population — Primary . .
Radio Homes — "
Population — Secondary
Radio Homes — "
631
©NTAIR1©
Population 3,760,000
Number of Families 797,872
Number of Radio Licenses 447,500
Auto Registrations 663,882
CKPC
BRANTFORD— EST. 1923
CBC
FREQUENCY: 1380 Kc. POWER: 100 watts.
OWNED BY: Telephone City Broadcasting,
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: 49-51 Colbome St. PHONE: 625-1646.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Glebe Property. TIME ON THE AIR:
7:30 A.M. to midnight; Sunday, 9:00 A.M. to
12:00 Midnight. NEWS SERVICES: Transradio
Press. TRANSCRIPTION SERVICE: World
Broadcasting System.
Personnel
Commercial Manager Evelyn Feely
Chief Engineer Clayton Anguish
Representative
A. L. Alexander
CFCO
CHATHAM— EST. 1925
CANADIAN BROADCASTING CORP.
FREQUENCY: 630 Kc. POWER: 100 Watts.
OWNED BY: John Beardall. OPERATED BY:
John Beardall. BUSINESS ADDRESS: William
Pitt Hotel, Sixth St. PHONE: 2626. STUDIO
ADDRESS: William Pitt Hotel. TRANSMITTER
LOCATION: Same. TIME ON THE AIR: 7:30
A.M. to 11:00 P.M.; Sunday, 9:00 A.M. to 11:00
P.M. (106 Vz hours weekly). NEWS SERVICE:
Transradio Press.
Personnel
Owner-Manager John Beardall
Sales & Commercial Director P. A. Kirkey
Program Director Ross Wright
Chief Engineer Gordon Brooks
Coverage
Population — Primary 161,677
Population— Secondary 277,319
Source: Station survey.
C K M C
COBALT
FREQUENCY: 1240 Kc. POWER: 50 watts.
OWNED BY: R. L. MacAdam. OPERATED BY:
Same.
*No further information available at time of
going to press.
CKPR
FORT WILLIAM-PORT ARTHUR—
EST. 1931
CBC
FREQUENCY: 580 Kc. POWER: 1000 Watts.
OWNED BY: Dougall Motor Car Co., Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
Radio Hall. PHONE: South 315. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:,
Port Arthur. TIME ON THE AIR: 8:00 A.M. to
12:00 Midnight, daily; 11:00 A.M. to 12:00 mid-
night, Sundays. NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
President and Station Manager. .H. F. Dougall
Vice-President R. H. Parker
Commercial Manager Jack Downs
News Editor Clint Godwin
Chief Announcer Ralph Parker
Coverage
Daytime Evening
Population — Primary 95,000 100,000
Radio Homes — " 25,000 26,000
Population — Secondary . . 250,000 300,000
Radio Homes — " 62,500 75,000
Source: Mail response analysis.
Representatives
Jack Slatter (Canada)
Joseph Hershey McGillvra (U. S. A.)
CHML
HAMILTON— EST. 1927
CANADIAN BROADCASTING CORP.
FREQUENCY: 900 Kc. POWER: 1000 watts.
OWNED BY: Maple Leaf Radio Co., Ltd. OP-
ERATED BY: Maple Leaf Radio Co., Ltd. BUSI-
NESS ADDRESS: 36 James Street, S. PHONE:
7-1539. STUDIO ADDRESS: Pigott Bldg.
TRANSMITTER LOCATION: Saltfleet TIME
ON THE AIR: 7:00 A.M. to 12:00 Midnight-
Sunday, 10:00 AM. to 12:00 Midnight. NEWS
SERVICE: British United Press. TRANSCRIP-
TION SERVICE: Standard Radio.
Personnel
President A. C. Hardy
Manager Kenneth D. Soble
Program Director Norman Marshall
632
ONTARIO
CKOC
HAMILTON— EST. 1922
CANADIAN BROADCASTING CORP.
FREQUENCY: 1150 Kc. POWER: 1000 watts,
d.; 500 Watts, n. OWNED BY: Wentworth
Radio Broadcasting Co., Ltd. OPERATED BY:
Wentworth Radio Broadcasting Co., Ltd.
BUSINESS ADDRESS: Wentworth Bldg. PHONE:
7-4484. STUDIO ADDRESS: Wentworth Bldg.
TRANSMITTER LOCATION: Queen Elizabeth
Highway. TIME ON THE AIR: 6:00 A.M. to
Midnight; Sunday, 10:00 A.M. to 12:00 Mid-
night. NEWS SERVICE: Transradio Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: World Broadcasting System,
NBC Thesaurus.
Personnel
President H. R. Carson
Station Manager M. V. Chestnut
Commercial Manager W. T. Cranston
Program Director-Artists' Bureau Head,
J. Lyman Potts
Publicity Director-News Editor. . .D. A. Robbins
Women's Editor Bernice Burns
Sports Editor P. Le Sueur
Chief Announcer Werner Bartman
Musical Director Cyril Hampshire
Chief Engineer Leslie Horton
Coverage
Population — Primary 635,942
Radio Homes— " 100.996
Source: Mail response analysis; Dominion
Bureau of Statistics.
Representatives
All-Canada Radio Facilities, Ltd.
Weed & Company
CKCA
KENORA— EST. 1939
CANADIAN BROADCASTING CORP.
FREQUENCY: 1450 Kc. POWER: 250 watts,
d.; 100 watts, n. OWNED BY: Kenora Broad-
casting Co. OPERATED BY: Same. BUSINESS
ADDRESS: Kenricia Hotel. STUDIO ADDRESS:
Same. TRANSMITTER LOCATION: Jaffray
Township. TIME ON THE AIR: 8:00 A.M. to
10:00 P.M.; Sunday, 10:00 A.M. to 10:00 P.M.
NEWS SERVICE: via CBC. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President R. W. Starratt
Station Manager Gerald F. Bourke
Commercial Manager Malcolm S. McLean
Chief Engineer William McLellan
Coverage
Population — Primary 18,900
Radio Homes — " 11,000
Population — Secondary 12,000
Radio Homes — " 4,500
Source: Station survey.
CFRC
KINGSTON— EST. 1923
CANADIAN BROADCASTING SYSTEM
FREQUENCY: 1490 Kc. POWER: 100 watts.
OWNED BY: Queens University and Kingston
Whip-Standard. OPERATED BY: Same. BUSI-
NESS ADDRESS: Kingston. PHONE: 616. STU-
DIO ADDRESS: Fleming Hall. TRANSMITTER
LOCATION: Queens University. TIME ON
THE AIR: 8:00 A.M. to 11:00 P.M. NEWS-
PAPER AFFILIATION: Whig-Standard. NEWS
SERVICE: Canadian Press Assoc. TRAN-
SCRIPTION SERVICE: Standard Radio.
Personnel
Business and Station Manager,
James Annand
Chief Announcer Charles Miller
Chief Engineer Prof. H. S. Steward, M.S.
Coverage
Population — Primary 204,100
Radio Homes — " 46.600
Source: Station survey.
Representative
Weed & Co.
CJKL
KIRKLAND LAKE— EST. 1933
CANADIAN BROADCASTING CORP.
FREQUENCY: 560 Kc. POWER: 1000 watts.
OWNED BY: Northern Broadcasting Co., Ltd.
OPERATED BY: Same. BUSINESS ADDRESS:
Arcade Bldg. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Dane, Ont. TIME
ON THE AIR: 7:00 A.M. to 12:00 Midnight;
Sunday, 8:00 A.M. to 12:00 Midnight. NEWS-
PAPER AFFILIATION: Timmins Press (Kirkland
Lake edition). NEWS SERVICE: Transradio
Press. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
President R. H. Thomson
Station Manager Brian Shellon
Program Director J. M. Garson
Chief Engineer Ed Ryan
Representatives
All-Canada Radio Facilities, Ltd.
Northern Broadcasting & Publishing, Ltd.
Weed & Company
CKCR
KITCHENER-WATERLOO— EST. 1926
FREQUENCY: 1490 Kc. POWER: 100 watts.
OWNED BY: Kitchener-Waterloo Broadcast-
ing Co. OPERATED BY: Same. BUSI-
NESS ADDRESS: Waterloo Trust Bldg. PHONE:
Kitchener 2-1246; Waterloo 2-1132. STUDIO AD-
DRESS: Waterloo Trust Bldg.; Kitchener, Ont.
TRANSMITTER LOCATION: Waterloo. TIME
633
ONTARIO
ON THE AIR: 7:45 A.M. to 2:00 P.M. and 4:15
P.M. to 11:30 P.M. NEWS SERVICE: Transradio
Press. Personnel
Station and Commercial Manager,
W. C. Mitchell
Sales and Advertising Manager G. Liddle
Coverage
Daytime Evening
Population — Primary 100,000 174,420
Radio Homes— " 16,000 33,414
Population — Secondary . . 135,000 289,227
Radio Homes— " 27,000 49,767
Source: Department of Marine; Radio Trade
Builder.
Representative
Dominion Broadcasting Co.
cf'pl
LONDON— EST. 1933 (CJGC est. 1922)
CANADIAN BROADCASTING CORP.
FREQUENCY: 1570 Kc. POWER: 1000 watts.
OWNED BY: Free Press Pub. Co. OPERATED
BY: Free Press Pub. Co. BUSINESS ADDRESS:
Free Press Bldg. PHONE: Metcalfe 5200. STU-
DIO ADDRESS: Free Press Bldg. TRANSMIT-
TER LOCATION: Hotel London. TIME ON THE
AIR: 8:15 A.M. to midnight. NEWSPAPER
AFFILIATION: London Free Press. NEWS SER-
VICE: Canadian Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
Station and Sales Manager .... Philip H. Morris
Chief Engineer Lloyd York
Coverage
Population — Primary 436,000
Radio Homes — " 62,000
Population — Secondary 323,000
Radio Homes — " 49,000
Source: Mail response analysis.
Representative
Joseph Hershey McGillvra
CFCH
NORTH BAY— EST. 1931
CBC
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: Northern Broadcasting & Publish-
ing, Ltd. OPERATED BY: Same. BUSINESS
ADDRESS: Capitol Theatre Bldg. PHONE: 2400-
2401. STUDIO ADDRESS: Same. TORONTO
OFFICE: Victory Bldg. TRANSMITTER LOCA-
TION: Capitol Theater Bldg. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight; Sunday,
8:00 A,M. to 12:00 Midnight. NEWSPAPER
AFFILIATION: Timmins Press. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICES:
Standard Radio, NBC Thesaurus.
Personnel
President R. H. Thomson
Station Manager Cliff Pickrem
Commercial Manager Hal Cooke
Publicity Director Jack Cooke
Chief Announcer Gord Smith
Musical Director J. McLaren
Chief Engineer Allen Taylor
Coverage
Population 45,857
Radio Homes 9,855
Representatives
All-Canada Radio Facilities, Ltd.
Northern Broadcasting & Publishing, Ltd.
Weed & Co.
CBO
OTTAWA— EST. 1924
CANADIAN BROADCASTING CORP.
FREQUENCY: 910 Kc. POWER: 1000 watts.
OWNED BY: Canadian Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Chateau Laurier Hotel. PHONE: 2-1151. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: Hawthorne. TIME ON THE AIR: 7:25
A.M. to 12:00 Midnight; Sunday, 7:45 A.M.
to 12:00 Midnight. NEWS SERVICE: Canadian
Press News. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
Station Manager W. C. Anderson
Senior Announcer G. E. Whittaker
Chief Engineer E. C. Stewart
C K#C 0
OTTAWA— EST. 1924
FREQUENCY: 1340 Kc. POWER: 100 watts.
OWNED BY: Controller G. M. Geldert, M.D.
OPERATED BY: Controller G. M. Geldert, M.D.
STUDIO ADDRESS: 272 Somerset St., West.
TRANSMITTER LOCATION: Boone Island, Que-
bec. TIME ON THE AIR: Week Days, 8:00
A.M. to 11:00 P.M.; Sundays, 12:00 noon to
11:00 P.M. NEWSPAPER AFFILIATION: Le
Droit, Montreal Gazette. NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
Lang- Worth, Associated.
Personnel
Manager G. M. Geldert
Secretary Irene Becksted
Representative
Joseph Hershey McGillvra
C F#0 S
OWEN SOUND
FREQUENCY: 1400 Kc. POWER: 100 watts.
OWNED BY: Grey & Bruce Broadcasting Co.
OPERATED BY: Same BUSINESS ADDRESS:
634
ONTARIO
904 Second Ave., East. PHONE: 1940. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Sydenham Township. TIME ON THE AIR:
7:45 A.M. to 1:30 P.M. and 5:00 to 9:45 P.M.
(9 3/4 hours daily). NEWSPAPER AFFILIATION:
Owen Sound Sun-Times. NEWS SERVICE:
Canadian Press. TRANSCRIPTION SERVICE:
World Broadcasting System.
Personnel
President Howard Fleming
Station Manager Ralph Snelgrove
Local Sales Manager Bill Hawkins
Program Director Denys Ferry
Chief Announcer Frank Radcliff e
Musical Director Marie Keenan
Chief Engineer Theodore Millen
Coverage
Daytime Evening
Population— Primary 58,000 37,000
Radio Homes— " .... 11,000 7,500
Population — Secondary . . 40,000
Radio Homes— " . . 7,200
Source: Bureau of Statistics; mail response
analysis.
Representative
Joseph Hershey McGillvra
CF#LC
PRESCOTT— EST. 1925
FREQUENCY: 1450 Kc. POWER: 100 watts.
OWNED BY: Radio Association of Prescott.
OPERATED BY: Same. BUSINESS ADDRESS:
Ogdensburg, N. Y. STUDIO ADDRESS: Pres-
cott, Ont. TRANSMITTER LOCATION: Prescott,
Ont. TIME ON THE AIR: 8:00 A.M. to 2:00 P.M.
and 5:00 P.M. to 7:30 P.M. (7:00 P.M. on Sat-
urday); 11:00 A.M. to 1:00 P.M. TRANSCRIP-
TION SERVICE: Lang- Worth.
Personnel
President A. C. Halliday
Business Manager Maurice B. Mitchell
CKTB
ST. CATHARINES— EST. 1933
CANADIAN BROADCASTING CORP.
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: E. T. Sandell. OPERATED BY:
The Silver Spire Broadcasting Station, Ltd.
BUSINESS ADDRESS: Yates and St. Paul Sts.
PHONE: 3900. STUDIO ADDRESS: Yates and
Paul Sts. TRANSMITTER LOCATION: Rifle
Range, Port Dalhousie. TIME ON THE AIR:
(daily) 7:45 A.M. to Midnight; (Sunday) 10:45
A.M. to Midnight (109 Va hours weekly). NEWS
SERVICE: Transradio Press.
Personnel
President E. T. Sandell
Station Manager J. B. Mitchell
Program Director W. G. Adamson
Musical Director-Chief Announcer,
W. G. Adamson
Chief Engineer W. H. Allen
Coverage
Population— Primary 500.000
Radio Homes— " 100,000
Population— Secondary 2,000,000
Radio Homes— " 500,000
Source: Mail response analysis; Dominion
Census.
Representatives
Dominion Broadcasting Co., Toronto
CJ#IC
S S MARIE— EST. 1934
CBC
FREQUENCY: 1490 Kc. POWER: 100 watts.
OWNED BY: Hyland Broadcasting Co. OP-
ERATED BY: Same. BUSINESS ADDRESS:
P.O. Box 504. PHONE 3500. STUDIO AD-
DRESS: Windsor Hotel. MICHIGAN OFFICE:
Gage Bldg. TRANSMITTER LOCATION: Taren-
torus Township. TIME ON THE AIR: 7:00 A.M.
to 12:00 Midnight. NEWS SERVICE: Trans-
radio Press.
Personnel
General Manager I. G. Hyland
Program Manager J. C. Whitby
Manager, Michigan Office R. L. Warne
Chief Engineer S. C. Cusack
Coverage
Population 90,250
Radio Homes 17,705
Source: Mail analysis.
Representative
J. L. Alexander (Toronto)
C J c s
STRATFORD— EST. 1927
FREQUENCY: 1240 Kc. POWER: 50 watts.
OWNED BY: F. M. Squires. OPERATED BY:
Same. BUSINESS ADDRESS: Windsor Hotel.
PHONE: 1675-6. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:15 A.M. to 10:00 P.M. NEWS SER-
VICE: Local news and Transradio Press.
Personnel
Station Manager F. M. Squires
Commercial Manager S. E. Tapley
Program-Musical Director . . . . C. W. Trethewey
Production Manager J. Haney
Publicity Director M. R. Dunseith
Chief Engineer J. Camden
Coverage
Population— Primary 140,000
Representatives
All-Canada Radio Facilities
Weed & Co.
635
ONTARIO
CKSO
SUDBURY— EST. 1935
CANADIAN BROADCASTING CORP.
ONTARIO REGIONAL
FREQUENCY: 790 Kc. POWER: 1000 watts.
OWNED BY: Sudbury Daily Star. OPERATED
BY: Sudbury Daily Star Publishers, Ltd. BUSI-
NESS ADDRESS: 23 Elgin St. PHONE: 280.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Neelon Township. TIME ON THE
AIR: 7:45 A.M. to 12:00 Midnight. NEWSPAPER
AFFILIATIONS: Sudbury Star. NEWS SER-
VICE: Canadian Press, Transradio Press.
TRANSCRIPTION SERVICE: NBC Thesaurus,
Word Broadcasting System.
Personnel
President W. E. Mason
General Manager W. J. Woodill
Sales Promotion Manager William Stovin
Program Director and Chief Announcer,
Howard Clark
Publicity Director R. T. Hill
Musical Director Bill Valentine
Chief Engineer J. McRae
Coverage
Population — Primary 148,568
Radio Homes — " 65,000
Population — Secondary 348,895
Radio Homes — " 125,000
Source; Field strength measurements.
ck'gb
TIMMINS— EST. 1935
CBC
FREQUENCY: 1470 Kc. POWER: 1000 watts.
OWNED BY: Northern Broadcasting & Publish-
ing, Ltd. OPERATED BY: Same. BUSINESS
ADDRESS: Thomson Bldg. PHONE: 500. STU-
DIO ADDRESS: Same. TRANSMITTER LOCA-
TION: 2Vz miles west of Timmins. TIME ON THE
AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AF-
FILIATION: Timmins Daily Press. NEWS SER-
VICE: Transradio Press, British United Press.
TRANSCRIPTION SERVICE: NBC Thesaurus.
Associated. MAINTAINS ARTISTS' BUREAU.
Personnel
President R. H. Thomson
Station Manager Jack K. Cooke
Sales Manager Rip Crotty
Commercial Manager Murray Morrison
Sales Promotion Manager R. A. Leslie
Program Director-Chief Announcer,
Fred Darling
Production Manager , . .Lloyd Monk
Artists' Bureau Head Sonya Barnett
Publicity Director Hal Lawrence
Musical Director Ted Earle
Chief Engineer W. K. Marks
Coverage
Population — Primary 62,004
Radio Homes — " 13,200
Population — Secondary 11,866
Radio Homes — " 2,525
Source: Station survey.
Representative
Northern Broadcasting & Publishing, Ltd.
CBL
TORONTO— EST. 1937
CBC— NBC
FREQUENCY: 740 Kc. POWER: 50,000
Watts. OWNED BY: Canadian Broadcasting
Corp. OPERATED BY: Same. BUSINESS AD-
DRESS: 55 York St. PHONE: Adelaide 5771.
STUDIO ADDRESS: 805 Davenport Rd. PHONE:
Kenwood 9411. TRANSMITTER LOCATION:
Hornby. TIME ON THE AIR: 7:15 A.M. to 12:00
Midnight. NEWS SERVICE: CBC News Ser-
vice. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
Station Manager-Regional Representative,
Dick Claringbull
Commercial Manager-Supervisor of Press
and Information E. A. Weir
Chief Announcer-Studio Supervisor,
Herbert G. Walker
Ontario Regional Chief Operator . . W. C. Little
Coverage
Daytime Evening
Population— Primary 2,691,289 2,491,684
Radio Homes— " .... 473,972 448,376
Population— Secondary . . 518,734 1,145,103
Radio Homes— " . . 62,179 179,757
Source: Field intensity measurements.
Representative
Canadian Broadcasting Corp.
CBY
TORONTO— EST. 1936
CBC
FREQUENCY: 1010 Kc. POWER: 1000 watts.
OWNED BY: Canadian Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
55 York St. PHONE: Adelaide 5571. STUDIO
ADDRESS: 805 Davenport Road. PHONE: Ken-
wood 9411. TRANSMITTER LOCATION: 805
Davenport Road. TIME ON THE AIR: 7:15 A.M.
to 12:00 Midnight. NEWS SERVICE: CBC News
Bureau. TRANSCRIPTION SERVICE: NBC The-
saurus.
Personnel
Station Manager-Regional Representative,
Dick Claringbull
Commercial Manager-Supervisor of Press
and Information E. A. Weir
636
Chief Announcer-Studio Supervisor,
Herbert C. Walker
Ontario Regional Chief Operator. . .W. C. Little
CFRB
TORONTO— EST. 1927
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 860 Kc. POWER: 10,000
watts. OWNED BY: Rogers Radio Broad-
casting Co., Ltd. OPERATED BY: Same.
BUSINESS ADDRESS: 37 Bloor St., W. PHONE:
Mi. 3515-6— Mi. 4643-4-5. STUDIO ADDRESS:
37 Bloor St., West. TRANSMITTER LOCATION:
Aurora. TIME ON THE AIR: 7:00 A.M. to
12:30 A.M.; Sunday, 10:30 A.M. to 12:30 A.M.
NEWS SERVICE: British United Press. TRAN-
SCRIPTION SERVICE: Lang-Worth, NBC The-
saurus. Personnel
President Harry Sedgwick
Station Manager E. L. Moore
Chief Announcer Wes McKnight
Musical Director Roy Locksley
Chief Engineer Jack Sharpe
Coverage
Population — Primary 2,123.100
Radio Homes— " 461,700
Population — Secondary 293,000
Radio Homes — " 58,900
Source: Field intensity measurements and
mail response analysis.
Representative
Joseph Hershey McGillvra
smion
EXECUTIVES
ill
c nn a d r
READ
RADIO DRIEY
REGULARLY
UP IN CANADA
30 NATIONAL ADVERTISERS
CANT BE WRONG . . .
in using 40% of a CFRB
working week, the
year 'round!
Of course shrewd advertisers use
CFRB to sell their wares in Canada's
richest market! The figures prove it.
But more important is the answer to
the question "Why are more and more
advertisers reaching this market over
CFRB?" . . . Here are a few reasons:
1 CFRB is the key to an immediate
audience that represents 29% of
the population of Canada, and
nearly 50% of its purchasing power!
2 CFRB's listening area includes 12
cities, 42 towns and 192,174 farm
homes!
3 CFRB's monthly mail averages over
200,000 letters!
4 In a recent "survey" comprising
1600 personal interviews, 53.4% of
the interviewees named CFRB their
favorite station. In fact, CFRB
led the runner-up by nearly 2 to 11
CFRB is now in its 14th year of
continuous service. Before placing
your advertising in Ontario, Canada's
2*4 billion dollar market, get all the
facts concerning CFRB — the key to
Ontario sales!
CFRB
TORONTO
The most popular station
in Canada's richest market!
Advertising representatives in U. S. A.
JOSEPH HERSHEY McGILLVRA
New York • Chicago • Boston
San Francisco • Los Angeles • Atlanta
637
CKCL
TORONTO, CANADA
Now 1000 Watts
(With Directional Antenna)
580 Kilocycles
and with the permission of the
Canadian Broadcasting Corporation
carrying NBC Blue and Red
commercials.
For coverage map write us direct, or phone or
wire your nearest Joseph Hershey McGillvra office.
CKCL
TORONTO— EST. 1924
FREQUENCY: 580 Kc. POWER: 1000 watts.
OWNED BY: Dominion Battery Co., Ltd. OP-
ERATED BY: Dominion Battery Co., Ltd. BUSI-
NESS ADDRESS: 444 University Ave. PHONE:
Adelaide 1014. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Scarboro, Ont. TIME
ON THE AIR: 7:00 a.m. to 12:00 midnight,
daily; 9:00 a.m. to 10:30 p.m., Sundays. MAIN-
TAINS ARTISTS' BUREAU. NEWS SERVICE:
Canadian Press, Transradio Press. TRAN-
SCRIPTION SERVICE: Lang-Worth, World
Broadcasting System, Davis & Schwegler,
Standard Radio.
Personnel
President Henry S. Gooderham
Station and Commercial Manager. .A. E. Leary
Publicity and Musical Director . Maurice Rapldn
Chief Engineer Ernest O. Swan
Representative
Joseph Hershey McGillvra
CKLW
WINDSOR— EST. 1932
MUTUAL— CBC
FREQUENCY: 800 Kc. POWER: 5000 watts.
OWNED BY: Western Ontario Broadcasting Co.
OPERATED BY: Same. BUSINESS ADDRESS:
aaw
5000 WATTS DAY and NIGHT • CLEAR CHANNEL
MUTUAL BROADCASTING SYSTEM
638
Guaranty Trust Bid?. PHONE: 4-1155. DE-
TROIT ADDRESS: Union Guardian Bid?. STU-
DIO ADDRESS: Guaranty Trust Bldg., Windsor.
TRANSMITTER LOCATION: Sandwich South
Township. TIME ON THE AIR: 6:00 A.M. to 4:00
A.M. NEWS SERVICE: United Press. TRAN-
SCRIPTION SERVICE: World Broadcasting Sys-
tem. MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager J. E. Campeau
Station Manager William J. Cartel
Commercial Manager L. J. Dumahaut
Program Director John Gordon
Production Manager Frank Burke
Artists' Bureau Head Joe Gentile
Publicity Director Frank Lynch
Chief Announcer-Traffic Mgr., Campbell Ritchie
Chief Engineer William J. Carter
Representative
Joseph Hershey McGillvra
CKNX
WINGHAM— EST. 1926
CANADIAN BROADCASTING CORP.
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: W. T. Cruickshank & B. Howard
Bedford. OPERATED BY: Same. BUSINESS
ADDRESS: Fields Bldg. PHONE: 158. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 7:30 A.M. to 10:15
P.M. NEWS SERVICE: Transradio Press, local
staff. MAINTAINS ARTISTS' BUREAU.
Personnel
General Manager W. T. Cruickshank
Commercial Manager B. H. Bedford
Production Manager Harry J. Boyle
Merchandising Director R. G. Buckingham
Musical Director-Artists' Bureau Head,
Harold Victor Pym
Chief Announcer John Cruickshank
Chief Engineer Scott Reid
Coverage
Daytime Evening
Population — Primary 254,721 254,721
Radio Homes — " 52,871 52.871
Population — Secondary . . 208,093 208,093
Radio Homes — " . . 45,620 45,620
Source: Mail response analysis.
Representative
J. L. Alexander (Toronto)
rPRINCE UPWARD ISLAND-
Population 95,000
Number of Families 20,212
Number of Radio Licenses 11,200
Auto Registrations 7,970
CFCY
CHARLOTTETOWN— EST. 1924
CANADIAN BROADCASTING CORP.
FREQUENCY: 630 Kc. POWER: 1000 Watts.
OWNED BY: Island Radio Broadcasting Co..
Ltd. OPERATED BY: Island Radio Broadcast-
ing Co., Ltd. BUSINESS ADDRESS: Brace Bldg.
PHONE: 741. STUDIO ADDRESS: Brace Bldg.
TRANSMITTER LOCATION: West Royalty,
P. E. I. TIME ON THE AIR: 8:00 A.M. to Mid-
night. NEWS SERVICE: Transradio Press.
MAINTAINS ARTISTS' BUREAU. TRANSCRIP-
TION SERVICE: Standard Radio, Lang-Worth.
Personnel
Managing Director K. S. Rogers
Sales and Studio Manager L. A. McDonald
Chief Engineer M. H. F. Young
Coverage
Population — Primary 275,600
Radio Homes — " 25,500
Population — Secondary 116,300
Radio Homes — " 3,100
Source: Mail response analysis.
Representatives
All-Canada Radio Facilities
Weed & Co.
C H C K
CHARLOTTETOWN
FREQUENCY: 1340 Kc. POWER: 50 watts.
OWNED BY: CHCK Broadcasting Co., Ltd.
OPERATED BY: Island Radio Broadcasting Co.,
Ltd. (CFCY). BUSINESS ADDRESS: 4 Brace
Bldg. PHONE: 724. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 2:00 p.m. to 4:00 p.m.
Personnel
(Same as CFCY)
ch'gs
SUMMERSIDE— EST. 1925
CBC
FREQUENCY: 1480 Kc. POWER: 100 watts.
OWNED BY: R. T. Holman, Ltd. OPERATED
BY: Same. BUSINESS ADDRESS: Water St.
PHONE: 134. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Holman Bldg. TIME ON
THE AIR: 7:30 A.M. to 8:30 A.M., 10:30 A.M.
to 2:30 P.M. and 4:00 P.M. to 9:00 P.M., daily;
11:00 A.M. to 1:00 P.M. and 3:30 P.M. to 9:00
P.M., Sunday.
Personnel
President H. T. Holman
Station Manager R. L. Mollison
Program Director C. F. MacCaull
Chief Engineer Angus McKie
639
Population 3,210,000
Number of Families 428,000
Number of Radio Licenses 382,000
Auto Registrations 202,796
C B J
CHICOUTIMI
CBC
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: Canadian Broadcasting Corp. OP-
ERATED BY: Canadian Broadcasting Corp.
BUSINESS ADDRESS: Chicoutimi. PHONE: 155.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Same. TIME ON THE AIR: 8:00 A. M.
to 12:00 Midnight. NEWS SERVICE: Local
news.
Personnel
Station Manager Vilmond Fortin
Chief Engineer J. E. Robert*
CKCH
HULL— EST. 1932
CBC (AND PROVINCIAL)
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: Le Droit. OPERATED BY: CKCH
Broadcasting Co. BUSINESS ADDRESS: 85
Champlain Ave. PHONE: 2-1701. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
R. R. No. 1, Hull, South. TIME ON THE AIR:
7:30 to 11:30 P.M. (108 hours weekly). NEWS-
PAPER AFFILIATION: Le Droit (Ottawa).
NEWS SERVICE: Canadian Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: NBC Thesaurus.
Personnel
President M. Therrien
Station Manager Marcel Pare
Sales Manager Georges-B. Bourassa
Musical Director A. Groubc
Chief Engineer J. L. Champagne
CBF
MONTREAL— EST. 1937
CANADIAN BROADCASTING CORP.
NBC (RED & BLUE)— For Programs With
French Announcements.
FREQUENCY: 690 Kc. POWER: 50,000 watts.
OWNED BY: Canadian Broadcasting Corpora-
tion. OPERATED BY: Canadian Broadcasting
Corporation. BUSINESS ADDRESS: 1231 St.
Catherine St. West. PHONE: Marquette 5211.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Vercheres, Que. TIME ON THE AIR:
8:00 A.M. to Midnight.
Personnel
Station Manager Maurice Goudrcrult
Program Director J. M. Beaudet
Commercial Manager J. A. Dupont
Chief Engineer L. L'Allier
CBM
MONTREAL— EST. 1933
CANADIAN BROADCASTING CORP.
NBC— (RED)
FREQUENCY: 940 Kc. POWER: 5000 watts.
OWNED BY: Canadian Broadcasting Corpora-
tion. OPERATED BY: Canadian Broadcasting
Corporation. BUSINESS ADDRESS: 1231 St.
Catherine St. West, Montreal. PHONE: Mar-
quette 5211. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: Marieville. TIME ON THE
AIR: 8:00 A.M. to midnight. NEWS SERVICE:
Canadian Press.
Personnel
Station Manager Maurice Goudrault
Program Director J. M. Beaudet
Commercial Manager J. A. Dupont
Chief Engineer R. A. Scantlebury
CFCF
(Short Wave CFCX)
MONTREAL— EST. 1919
NBC (Blue)
FREQUENCY: 600 Kc. POWER: 500 Watts.
OWNED BY: Canadian Marconi Co. OPER-
ATED BY: Canadian Marconi Co. BUSINESS
ADDRESS: 1231 St. Catherine St., West. PHONE:
Plateau 2577. STUDIO ADDRESS: 1231 St.
Catherine St. W. TRANSMITTER LOCATION:
Mt. Royal Hotel. TIME ON THE AIR: 7:45 A.M.
to 1:00 A.M. (daily); 9:00 A.M. to 11:30 P.M.
(Sunday), (118 hours weekly). NEWS SERVICE:
Transradio Press. TRANSCRIPTION SERVICE:
NBC Thesaurus.
Personnel
President A. H. Ginman
Station Manager J. A. Shaw
Commercial Director M. J. Humphreys
Program Director H. H. Hewetson
Sales Promotion Manager E. H. Smith
Chief Announcer Ivor Francis
Chief Engineer Jack Gettenby
Coverage
Daytime Evening
Population — Primary 1,500,000 1,200,000
Radio Homes — " 220,000 192,000
Population — Secondary . . 300,000
Radio Homes — " . . 28,725
Source: Radio Division, Department of Trans-
port.
Representatives
All-Canada Radio Facilities, Ltd.
Weed & Company (in the U. SJ
640
QUEBEC
CHLP
MONTREAL— EST. 1933
FREQUENCY: 1490 Kc. POWER: 100 watts.
OWNED BY: La Patrie Pub. Co. OPERATED
BY: Same. BUSINESS ADDRESS: Sun Life
Bldg. PHONE: Plateau 5225. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
La Patrie Bldg. TIME ON THE AIR: 94 hours
weekly. NEWSPAPER AFFILIATION: La Patrie.
NEWS SERVICE: British United Press, Cana-
dian Press. TRANSCRIPTION SERVICE: Stand-
ard Radio.
Personnel
Station and Commercial
Manager Marcel Lefebvre
Program Director Claude Sutton
Publicity Director Armand Goulet
Chief Engineer F. F. Tambling
CKAC
MONTREAL— EST. 1922
COLUMBIA BROADCASTING SYSTEM
QUEBEC NETWORK
FREQUENCY: 730 Kc. POWER: 5000 Watts.
OWNED BY: La Presse Pub. Co., Ltd. OP-
ERATED BY: La Press Pub. Co., Ltd. BUSI-
NESS ADDRESS: 980 St. Catherine St. West.
PHONE: Marquette 3611. STUDIO ADDRESS:
980 St. Catherine St. West. TRANSMITTER
LOCATION: St. Hyacinthe. TIME ON THE
AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER
AFFILIATION: La Presse. NEWS SERVICE:
British United Press. MAINTAINS ARTISTS'
BUREAU. TRANSCRIPTION SERVICE: World
Broadcasting System, Lang- Worth.
Personnel
President P. R. DuTremblay
General Manager Phil Lalonde
Commercial Manager Louis Leprohon
Program-Musical Director Henri Letondal
Production Manager Ferdinand Biondi
Sales Promotion Manager Andre Daveluy
Chief Announcer Roy Malouin
News-Publicity-Traffic Director. . .Flavius Daniel
Office Manager Armand Gravel
Music Librarian T. Lenoir
Coverage
Daytime Evening
Population — Primary 1,169,226 1,824,365
Radio Homes— " 258.865 280,286
Population — Secondary . . 1,076,717 1,697,505
Radio Homes— " . . 153.253 262,806
Source: CBS Listening Area Study.
Representative
Joseph H. McGillvra
CHNC
NEW CARLISLE— EST. 1933
CANADIAN BROADCASTING CORP.
FREQUENCY: 610 Kc. POWER: 1,000 Watts.
OWNED BY: Gaspesia Radio Broadcasting
Co. OPERATED BY: Gaspesia Radio Broad-
casting Co. BUSINESS ADDRESS: Main St.
PHONE: 38. STUDIO ADDRESS: Same. TRANS-
MITTER LOCATION: New Carlisle, Que. TIME
ON THE AIR: 8:00 A.M. to 12:30 A.M.; Sunday,
9:00 A.M. to 12:30 A.M.
Personnel
Managing Director Dr. Charles Houde
CBV
QUEBEC— EST. 1934
CBC
FREQUENCY: 980 Kc. POWER: 1000 watts.
OWNED BY: Canadian Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS:
Room 4002 Chateau Frontenac. PHONE: 5658.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Charlesbourg. TIME ON THE AIR:
8:00 A.M. to 12:00 Midnight. NEWS SERVICE:
Canadian Press.
Personnel
CBC President Rene Morin
Station Manager Aurele Seguin
CBC Commercial Manager J. A. DuPont
CBC Publicity Director Leopold Houle
Chief Announcer Fernand Leclerc
Entering its Eighth Year of Broadcasting
1000 W
umt
610 Kc.
NEW CARLISLE, QUEBEC
•
Primary Coverage includes 20,509
radio homes, primarily French
15,000 Fan Letters are
averaged monthly
CHNC's Audience
Enjoys well-planned
programs — and
THEY BUY
641
QUEBEC
CBC Program-Musical Director ... J. M. Beaudet
Chief Engineer Charles Frenette
Coverage
Population — Primary 236,942
Radio Homes — " 37,354
CHRC
QUEBEC — EST. 1926
FREQUENCY: 1400 Kc. POWER: 100 watts.
OWNED BY: CHRC, Limitee. OPERATED BY:
CHRC, Limitee. BUSINESS ADDRESS: Vic-
toria Hotel. PHONE: 2-8178. STUDIO AD-
DRESS: Victoria Hotel. TRANSMITTER LO-
CATION: Victoria Hotel. TIME ON THE AIR:
(daily) 7:30 A.M. to midnight; (Sundays) 11:30
A.M. to midnight. NEWS SERVICE: Own News
Service. British United Press. MAINTAINS
ARTISTS' BUREAU. TRANSCRIPTION SER-
VICE: Lang-Worth and own disk dibrary of
20,000 selections.
Personnel
Station Manager J. N. Thivierge
Secretary-Treasurer Henri Lepage
Sales Manager J. A. Hardy
Artists Bureau Head A. Pelletier
Chief Announcer T. H. Burham
Publicity Director Maurice Descarreaux
Musical Director Gaston Voyer
Chief Engineer Arsene Nadeau
Coverage
Population — Primary 495,300
Radio Homes — " 36,700
Population — Secondary 189,900
Radio Homes — " 7,500
Source: Field intensity measurements.
Representative
Joseph Hershey McGillvra (U.S.A.)
CKCV
QUEBEC— EST. 1924
CANADIAN BROADCASTING CORPORATION
FREQUENCY: 1340 Kc. POWER: 100 watts.
OWNED BY: CKCV, Limited. OPERATED BY:
CKCV, Limited. BUSINESS ADDRESS: 142 St.
John St. PHONE: 2-1585. STUDIO ADDRESS:
142 St. John St. TRANSMITTER LOCATION:
154 Marguerite-Bourgeois Ave. TIME ON THE
AIR: 106 hours weekly. NEWS SERVICE:
Canadian Press News. TRANSCRIPTION
SERVICE: World Broadcasting System.
Personnel
President H. Baribeau
Station Manager Paul Lepage
Sales Promotion Manager. . .M. — Paule Vachon
Chief Announcer .Gilles Duhamel
Musical Director Edwin Belanger
Chief Engineer Paul Richard
Coverage
Daytime Evening
Population — Primary .... 381,000 289,421
Radio Homes — " 36.300 28,200
Population — Secondary . . 450,000
Radio Homes — " . . 39,000
Source: Radio Division, Department of Trans-
port.
CJBR
RIMOUSKI— EST. 1937
CBC-QUEBEC REGIONAL NETWORK
FREQUENCY: 900 Kc. POWER: 1000 watts.
OWNED AND OPERATED BY: Lower St. Law-
rence Power Co. BUSINESS AND STUDIO
ADDRESS: 1 St. John St. PHONE, 396. TRANS-
MITTER LOCATION: Notre-Dame du Sacre
Coeur. TIME ON THE AIR: Weekdays 8:00
A.M. to 11:30 P.M. Sundays, 12:00 noon to
11:30 P.M. NEWSPAPER AFFILIATION: Le
Progres du Golfe. NEWS SERVICE: Canadian
Press (via CBC).
Personnel
President J. A. Brillant
Manager G. A. Lavoie
Program Director P. E. Corbeil
Coverage
Daytime Evening
Population — Primary .... 413,483 250,910
Radio Homes — " 28,000 19,000
Population — Secondary . . 425,350 259,400
Radio Homes— " . . 35.000 18,000
Source: Station survey.
Representative
Joseph Hershey McGillvra
C KR N
ROUYN— EST. 1938
CANADIAN BROADCASTING CORP.
FREQUENCY: 1400 Kc. POWER: 250 watts.
OWNED BY: La Cie de Radiodiffusion Rouyn-
Noranda, Ltd. BUSINESS ADDRESS: P. O. Box
340. STUDIO ADDRESS: Reilly Bldg. PHONE:
1400. TRANSMITTER LOCATION: Same. TIME
ON THE AIR: 7:00 A.M. to 11:00 P.M NEWS
SERVICE: British United Press.
Personnel
President L. Labelle
Vice-President F. Herbert
Vice-President M. P. Cuddihy
General Manager J. O. Tardif
Sales Promotion Manager E. Gagnier
Program-Musical Director John Hogue
Production Manager E. G. Archibald
Chief Engineer Bert Crump
Coverage
Population — Primary 85,900
Radio Homes — " 5,800
Source: Station survey.
642
QUEBEC-SASKATCHEWAN
C H G B
SAINTE ANNE DE LA POCATIERE
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: CHGB, Inc. OPERATED BY:
Same. BUSINESS ADDRESS: Sainte Anne
de la Pocatiere. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Same. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M.; Sunday,
12:00 noon to 12:00 midnight.
Personnel
Station Manager G. T. Des jardins
Commercial Manager G. H. Bouchard
Program Director Laval Raymond
Representative
Joseph Hershey McGillvra
CHLT
SHERBROOKE— EST. 1937
CANADIAN BROADCASTING CORP.
FREQUENCY: 1240 Kc. POWER: 100 watts.
OWNED BY: La Tribune Ltd. OPERATED BY:
La Tribune Ltd. BUSINESS ADDRESS: La
Tribune Bldg. PHONE: 971. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Sherbrooke. TIME ON THE AIR: 7:45 A. M. to
12:00 Midnight. NEWSPAPER AFFILIATIONS:
La Tribune. NEWS SERVICE: Canadian Press.
TRANSCRIPTION SERVICE. Standard Radio.
Personnel
President Hon. Jacob Nicol
Manager A. Gauthier
Chief Engineer L. P. Bernier
CHLN
THREE RIVERS
FREQUENCY: 1450 Kc. POWER: 100 watts.
OWNED AND OPERATED BY: Le Nouvelliste.
BUSINESS AND STUDIO ADDRESS: Chateau
de Blois. TRANSMITTER LOCATION: Three
Rivers. TIME ON THE AIR: Weekdays, 8:00
A.M. to 11:30 P.M. Sundays, 12:00 noon to
11:30 P.M. NEWSPAPER AFFILIATION: Le
Nouvelliste. TRANSCRIPTION SERVICE: WBS.
Personnel
Station Manager Leon Trepanier
Coverage
Population — Primary 166,780
Population — Secondary 233,220
Source: Station estimate within 25-mile radii.
C K V D
VAL D'OR— EST. 1939
FREQUENCY: 1230 Kc. POWER: 100 watts.
OWNED BY: Northern Broadcasting & Publish-
ing Co., Ltd. OPERATED BY: Same. BUSINESS
ADDRESS: Val d'Or. PHONE: 500. STUDIO
ADDRESS: Same. TRANSMITTER LOCATION:
Same. TIME ON THE AIR: 8:00 A.M. to 2:00
P.M. and 5:00 to 9:00 P.M. NEWSPAPER
AFFILIATION: Timmins Daily Press. NEWS
SERVICE: Transradio Press. TRANSCRIPTION
SERVICE: NBC Thesaurus.
Personnel
President Remi Taschereau
General Manager Dan Carr
Program Director Don Insley
Chief Engineer Ernie Mott
Coverage
Population — Primary 25,000
Radio Homes — " 5,321
Representative
All-Canada Radio Facilities, Ltd.
Weed & Co.
ASBCATCHEWAINI
Population 949,000
Number of Families 201,915
Number of Radio Licenses 112,100
Auto Registrations 108,504
CHAB
MOOSE JAW— EST. 1922
CBC
FREQUENCY: 1220 Kc. POWER: 1000 watts.
OWNED BY: CHAB, Limited. OPERATED BY:
CHAB, Limited. BUSINESS ADDRESS: Grant
Hall Hotel. PHONE: 2377, 2378, 2379. STUDIO
ADDRESS: Grant Hall Hotel. TRANSMITTER
LOCATION: Boharm. Sask. TIME ON THE AIR:
7:00 A.M. to 12:00 Midnight, daily; Sunday,
7:45 A.M. to 12:00 Midnight. NEWS SERVICE:
British United Press.
Personnel
President-Chief Engineer A. E. Jacobson
Station Manager H. C. Buchanan
Sales Manager L. A. Bourgeois
Sales Promotion Manager G. E. Walker
Publicity Director Louis Lewry
Representative
All-Canada Radio Facilities, Ltd., Canada
Weed & Company, U. S. A.
643
SASKATCHEWAN
CKBI
PRINCE ALBERT— EST. 1924
CBC
FREQUENCY: 900 Kc. POWER: 1000 watts.
OWNED AND OPERATED BY: R. E. Price and
L. E. Moffat. BUSINESS AND STUDIO AD-
DRESS: Sanderson Block. PHONE: 3133.
TRANSMITTER LOCATION: Prince Albert.
TIME ON THE AIR: 18 hours daily. NEWS
SERVICE: British United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
Manager R. E. Price
Commercial Manager-Chief Engineer,
L. E. Moffat
Sales Promotion Manager Gerald Prest
Program Director Kenneth Davey
Chief Announcer W. R. Hart
Musical Director G. Dobson
Coverage
Daytime Evening
Population— Primary 150,000 150,000
Radio Homes — " 29,000
Population — Secondary . . 225,000 225,000
Radio Homes— " . . 42,000
Source: Radio Trade Builder.
Representative
All Canada Radio Facilities
Weed & Co.
CJRM
REGINA— EST. 1926
CBC— GRAIN BELT NETWORK
FREQUENCY: 980 Kc. POWER: 1000 watts.
OWNED BY: Transcanada Communications,
Ltd. OPERATED BY: Same. BUSINESS AD-
DRESS: Saskatchewan Life Bldg. PHONE: 8424.
STUDIO ADDRESS: Same. TRANSMITTER LO-
CATION: Pilot Butte. TIME ON THE AIR: 116
hours weekly. NEWSPAPER AFFILIATION:
Regina Leader Post. NEWS SERVICE: Trans-
radio Press. TRANSCRIPTION SERVICE: World
Broadcasting Service.
Personnel
President Victor Sifton
Station Manager F. V. Scanlan
Sales Manager Bruce M. Pirie
Program Director-Chief Announcer,
Don E. Wright
Musical Director Sam H. Hillier
Chief Engineer W. McDonald
Representative
Joseph Hershey McGillvra
All Canada Radio Facilities
CKCK
REGINA— EST. 1922
CANADIAN BROADCASTING CORP.
FREQUENCY: 620 Kc. POWER: 1000 watts.
OWNED BY: Leader-Post, Ltd. OPERATED BY:
All Canada Radio Facilities, Ltd. BUSINESS
ADDRESS: Southam Bldg., Calgary, Alberta.
STUDIO ADDRESS: Leader Post Bldg. PHONE:
8525. TRANSMITTER LOCATION: Victoria
Plains. TIME ON THE AIR: 6:30 A.M. to 12:00
Midnight. NEWSPAPER AFFILIATION: Leader-
Post, Ltd. NEWS SERVICE: British United
Press. TRANSCRIPTION SERVICE: NBC The-
saurus, Standard Radio, All-Canada Radio
Facilities, Ltd.
Personnel
Station Manager Gerry Gaetz
Assistant Manager W. A. Speers
Commercial Manager A. R. Smith
Program Director L. A. Westmoreland
Publicity Director Don Macmillan
Musical Director Ross MacRae
Chief Engineer E. A. Strong
Representative
All-Canada Radio Facilities, Ltd. (Canada)
Weed & Co. (U.S.A.)
CFQC
SASKATOON— EST. 1923
CANADIAN BROADCASTING CORP.
FREQUENCY: 600 Kc. POWER: 1000 watts.
OWNED BY: A. A. Murphy & Sons, Ltd. OP-
ERATED BY: Same. BUSINESS ADDRESS:
216 First Ave., N. PHONE: 5374-7282. STUDIO
ADDRESS: 216 First Ave., N. TRANSMITTER
LOCATION: Exhibition Grounds. TIME ON THE
AIR: 7:00 A.M. to 12:00 Midnight, daily; 8:30
A.M. to 11:30 P.M. Sundays. NEWS SERVICES:
British United Press. TRANSCRIPTION SER-
VICE: NBC Thesaurus, Standard Radio.
Personnel
President and Station Manager . . A. A. Murphy
Commercial Manager Vernon Dallin
Program-Musical Director Cy Cairns
Production Manager-Publicity Director,
Murray Dyck
Chief Announcer Wilfred Gilby
Chief Engineer S. Clifton
Coverage
Population — Primary 280,000
Radio Homes — " 38,000
Population — Secondary 275,000
Radio Homes — " 36,000
Representatives
Joseph Hershey McGillvra (USA only)
Jack Slater, Toronto & Montreal
Inland Broadcasting Service
CBK
WATROUS— EST. 1939
CANADIAN BROADCASTING CORP.
FREQUENCY: 540 Kc. POWER: 50.000 Watts.
OWNED BY: Canadian Broadcasting Corp.
OPERATED BY: Same. BUSINESS ADDRESS;
644
SASKATCH EWAN
Manitoba Telephone Bldg., Portage Ave., East,
Winnipeg, Man. STUDIO ADDRESS: Same.
TRANSMITTER LOCATION: Watrous, Sask.
TIME ON THE AIR: 7:30 A.M. to 11:30 P. M.
Personnel
Regional Director J. M. Kannawin
Regional Engineer R. D. Cahoon
CJGX
YORKTON— EST. 1927
CANADIAN BROADCASTING CORP.
FREQUENCY: 1460 Kc. POWER: 1000 watts.
OWNED BY: Yorkton Broadcasting Co., Ltd.
OPERATED BY: Yorkton Broadcasting Co., Ltd.
BUSINESS ADDRESS: 171 McDermot Ave.,
Winnipeg. PHONE. Winnipeg 9235 L. STUDIO
ADDRESS: Smith MacKay Bldg., Yorkton.
TRANSMITTER LOCATION: Yorkton. TIME ON
THE AIR: 7:00 A.M. to 11:00 P.M. NEWS
SERVICE: British United Press. TRANSCRIP-
TION SERVICE: World Broadcasting System.
Personnel
Station Manager A. L. Garside
Commercial Manager R. H. Elleker
Public Relations Director C. F. Greene
Coverage
Population — Primary 154,506
Population — Secondary 143.439
Radio Homes — Primary and
Secondary 46,266
Source: Station survey.
Representatives
Joseph Hershey McGillvra
Jack Slatter
Inland Broadcasting Service
NEWSPAPER -AFFILIATED CANADIAN STATIONS
ALBERTA
CF AC— Calgary. 1000 Watts; 960 Kc. V. F. Nielson, manager CALGARY DAILY HERALD
CJCJ— Calgary. 100 Watts; 690 Kc. J. E. Gerke, manager CALGARY ALBERTAN
CJCA— Edmonton. 1000 Watts; 630 Kc. Gordon S. Henry, manager EDMONTON JOURNAL
BRITISH COLUMBIA
CFJC— Kamloops. 1000 Watts; 910 Kc. A. D. R. Homersham, manager KAMLOOPS SENTINEL
CKLN— Nelson. 100 Watts; 1420 Kc. H. Lethbridge, manager NELSON DAILY NEWS
CJAT— Trail. 1000 Watts; 610 Kc. A. J. Balfour, manager TRAIL DAILY TIMES
CKMO— Vancouver. 100 Watts; 1410 Kc. R. H. Wright, manager. . .VANCOUVER NEWS HERALD
NEW BRUNSWICK
CKCW— Moncton. 100 Watts; 1400 Kc. F. A. Lynds, manager,
MONCTON TRANSCRIPT, MONCTON TIMES
CHSJ— Saint John. 1000 Watts; 1150 Kc. L. W. Bewick, manager,
SAINT JOHN TELEGRAPH-JOURNAL, SAINT JOHN TIMES-GLOBE
CHNS— Halifax. 1000 Watts;
NOVA SCOTIA
930 Kc. William C. Borrett, manager HALIFAX HERALD
ONTARIO
CFRC— Kingston. 100 Watts; 1510 Kc. James Annand, manager. . . KINGSTON WHIG-STANDARD
CJKL— Kirkland Lake. 1000 Watts; 560 Kc. Brian Shellon, manager TIMMINS PRESS
CFPL— London. 100 Watts; 730 Kc. Philip H. Morris, manager LONDON FREE PRESS
CFCH— North Bay. 100 Watts; 930 Kc. Cliff Pickrem, manager TIMMINS PRESS
CFOS— Owen Sound. 100 Watts; 1400 Kc. Ralph Snelgrove, manager. . .OWEN SOUND SUN-TIMES
CFLC — Presscott. 100 Watts; 930 Kc. Maurice B. Mitchell, manaaer,
OGDENSBURG (N. Y.) JOURNAL
CKSO— Sudbury. 1000 Watts; 790 Kc. W. J. Woodill, manager SUDBURY SUN
CKGB— Timmins. 1000 Watts; 1440 Kc. Jack K. Cooke, manager TIMMINS DAILY PRESS
QUEBEC
CHLP— Montreal. 100 Watts; 1120 Kc. Marcel Lefebvre, manager MONTREAL LA PATRIE
CKAC— Montreal. 5000 Watts; 730 Kc. Phil Lalonde, manager MONTREAL LA PRESSE
CJBR— Rimouski. 1000 Watts; 1030 Kc. G. A. LaVoie LE PROGRES DU GOLFE
CHLT— Sherbrooke. 100 Watts; 1210 Kc. A. Gauthier, manager SHERBROOKE LA TRIBUNE
CHLN— Three Rivers. 100 Watts; 1420 Kc. Leon Trepanier, manager,
THREE RIVERS LE NOUVELLISTE
CKVD— Val D'Or. 100 Watts; 1230 Kc. Dan Carr, Manager TIMMINS (ONT.) DAILY PRESS
SASKATCHEWAN
CKCK— Regina. 1000 Watts; 980 Kc. G. Gaetz, manager REGINA LEADER-POST
645
DID YOU
HEAR ABOUT
ZIV'S
NEW SHOW
?
Whether for foods, filling stations or
face powder . . . we have just the show
for you. Ziv-created programs run on
more than a hundred stations every
week. Phone or wire for details.
Frederic w* ZIV, inc*
2436 READING ROAD CINCINNATI O.
646
f^l
r ffl a
* RADIO *
PRODUCTIOR
^^
Producers
•
Transcriptions
0
Libraries
•
Agents
•
Music Publishers
•
Talent
•
Musical Directors
•
Rules and Regulations
•
Programs
•
Promotion Digest
647
ARTHUR H. A S H LEY
RADIO PRODUCTIOn
fl SPECIALIST in
FOR EIGfl LRHGUHGE
PROGRHmminG
ALL SHOWS PRODUCED
ARE DETUJORR CALIBRE
fl P R 0 G R fi fTI SERVICE
AVAILABLE TO RECOGAIZED
ADVERTISIRG RGEHCIES OALY
457 W. 57th STREET GENE FALCONI, Gen, Mgr.
NEW YORK CITY COIumbus 5-1348
648
BACK STAGE
WITH RADIO
DURIflG 1940
By
Norman S. Weiser
Associate Editor
RADIO DAILY
■pSTABLISHING itself as one of the
greatest advertising mediums in the
world, and firmly entrenching itself as
a leader of industry, radio last year hit
an all-time high in achievement, and
offered every indication that 1941 would
see no retardment of the advancements
prophesized in '40. Financially speaking,
the three major networks reached a new
peak of $96,000,000 in gross cumulative
billings during the year, approximately
a 16 per cent increase over the same
period a year ago, and NBC with its two
networks, retained its position as the
leading advertising medium in the United
States by marking up total gross cumu-
lative billings of $50,000,000.
FM
Perhaps the most notable advancement
during the year was the advent of fre-
quency modulation on a large scale. Sur-
passing television in point of progress,
FM was granted commercial licenses by
the FCC, and from every nook and
cranny of the country came word that
FM was finding favor with the populace.
More than 40 FM stations were ready to
go at the turn of the year, and the list
was expanding rapidly as the year pro-
gressed. Television, however, has not
been eclipsed by the meteoric rise of
FM, but has settled down, after a com-
plete frequency change according to
FCC rulings, to serious experimentation
in all fields, with special emphasis being
given to color transmission as the year
faded.
International
Rivaling FM as the fair-haired son of
the broadcasting industry, short wave
transmissions, on a paying basis, became
popular with national advertisers, and
NBC, Westinghouse and General Electric
all reported steady sales in that field.
CBS, as the year waned, closed a deal
whereby a South American division was
added to the regular network, with 64
stations available to advertisers. That
set-up will start in September of the
current year, and makes broadcasting an
established advertising medium of inter-
national scope.
Programs
Highlighting the year were the prep-
arations to put BMI into the works, and
towards the end of 1940 radio was func-
tioning with a higher degree of efficiency
in programming than had been evident
for many a year. Musical shows con-
tinued to flourish, and the giveaways also
noted heavy Crossley increases. Quiz
programs continued to find large audi-
ences available, and the daytime "soap
operas" continued to sell practically every
housewife from coast-to-coast. National
defense, of course, highlighted the latter
part of the year, and was to be the key-
note of the entire broadcasting industry
in '41. International newscasts held tre-
mendous audiences, and the European war
was covered thoroughly and sanely, with
no war hysteria allowed to creep into
the American Way of broadcasting.
Labor
The union front was quiet for the most,
part during the otherwise hectic year,
with AFRA, after raising a slight rum-
pus, signing a new contract with all
concerned, and the AFM, after threaten-
ing to enter into the BMI-Ascap fracas,
decided against that course and quietly
went about its business.
1941 finds the radio industry at last
standing on its own two feet, and enter-
ing its twenty-first year as one of the
most potent medias in the world. Its
coverage of the political scene in 1940;
the very thorough job done for all of its
advertisers, and its continued expansion
in all fields of the entertainment field,
ascertain that it has seen its most trying
times, and that in the future it will
continue to establish new records on all
fronts.
649
wmback rroductlond, inc.
RADIO PROGRAMS
CREATION PRODUCTION DIRECTION
For eleven years we have been creat-
ing and producing radio programs for
advertising agencies — network and
spot — live and transcribed.
♦
We also furnish individual writing
and direction service. What we have
done for others we can do for you.
Anything from a one minute jingle
to a STAR-STUDDED NETWORK PRODUC-
TION.
♦
If you have an idea or program of
your own which you desire produced
or directed, we are at your service.
-3 teinwau d5u ilaln a
113 WEST 57th STREET NEW YORK, N. Y.
Circle 6-6540
Representatives in
LONDON HOLLYWOOD BOSTON PARIS
speavi (/. Cjrombach,
mc,
RECORDING, MANUFACTURE AND DISTRIBUTION OF
ELECTRICAL TRANSCRIPTIONS
650
Program Producers
Adradio Associates
11 West 42nd St., New York, N. Y.
Phone, LOngacre 5-7060. Account Ex-
ecutive, H. Curtis Colby; Sales &
Production Manager, Fulton Dent; Con-
tinuity Editor, Miles Overholt. SER-
VICES OFFERED: Program and spot
announcement ideas, free lance script
writing- and production.
•
Advertisers Recording
Service Inc
113 West 57th Street, New York, N. Y.
Phone, Circle 6-0141. President, James
A. Miller; Secretary-Treasurer, George
R. Smith; Ass't Secretary-Treasurer, E.
B. McCutcheon; Sales Department, Nor-
man Winters, Arthur H. Hope. SER-
VICES OFFERED: Program production,
Millertape editing, wax and instantane-
ous recording, studio rental.
•
Aerogram Corporation
1611 Cosmo St., Hollywood, Cal. Phone,
Gladstone 4848. General Manager, G. Cur-
tis Bird. REGIONAL REPRESENTA-
TIVES: Charles J. Basch, Jr., 171 Madi-
son Ave., New York, N. Y. Phone, MUr-
ray Hill 4-4717. Jones & Hawley, 228 N.
LaSalle St., Chicago, 111. Phone, State
5096. F. R. Jones, Scott Kingwill, Jones
& Hawley, Bulkley Building, Cleveland,
Ohio. Phone, Prospect 2922. Alonzo Haw-
ley. SERVICES OFFERED: Transcribed
programs built on order, transcribed syn-
dicated programs, program merchandis-
ing, production, scripts, air checks, stu-
dio rental, all types of lateral recording.
•
J. T. Ainley Co.
360 N. Michigan Ave., Chicago, 111.
Phone, State 1833. President, J. T. Ain-
ley; Director, Charles D. Penman; Script
Editor, Courtenay Savage. SERVICES
OFFERED: Program production.
•
Air Features, Inc.
247 Park Ave., New York. Phone,
WIckersham 2-0077.
•
Air Programs, Inc.
441 Madison Ave., New York, N. Y.
Phone, PLaza 3-4967. President, Alan
Rinehart; Vice-President, Edgar Bel-
mont; Secretary, George Hamilton
Combs. SERVICES OFFERED: Pro-
gram production.
Albany School of Cooking
13 Fern Ave., Albany, N. Y. Phone,
2-7291. Director, Jennie N. Parkinson.
SERVICES OFFERED: Production of
cooking school of the air.
Alton Alexander
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-1621. SERVICES OF-
FERED: Production, scripts, direction of
both live talent and transcribed pro-
grams.
•
Norman Alexandroff Artists
Bureau
410 S. Michigan Ave., Chicago, 111.
Phone, Wabash 6762. Manager, Norman
Alexandroff; In Charge of Production,
Jack Reidy; Scripts, Aline Neff and Jack
Reidy; Dramatic Instructor, Clark Wil-
lia; Production, U. S. Allen. SERVICES
OFFERED: Program production.
Allied Radio Associates, Inc.
724 Fifth Ave., New York, N. Y.
Phone, Circle 6-5240. Sales Manager,
Paul Wimbish; Production Manager,
Irving Strouse; Acccunt Executive, E.
Ellsworth. SERVICES OFFERED: Pro-
gram production.
•
American Institute of Food
Products
75 West St., New York, N. Y. Phone,
WHitehall 4-7303. President, Dr. Shir-
ley W. Wynne; General Manager,
Robert A. Bories; Production Manager,
Merton H. Bories; Merchandising Man-
ager, Herman F. Kartluke. SERVICES
OFFERED: Origination, writing and
production of programs specializing in
food and kindred accounts.
American- Jewish
Broadcasting Co.
86 Chambers St., New York, N. Y.
Phones, WOrth 2-3322, REctor 2-5341.
President, Herman Younglieb; Vice-
President-Treasurer, Maurice Rappel;
Secretary, Ann Barbinel. SERVICES
OFFERED: Program production, script
and transcription library.
651
PROGRAM PRODUCERS
American Royal Productions
1622 Harrison St., Oakland, Calif.
Phone, HIgate 3738. SERVICES OF-
FERED: Commercial recording" and
transcription service, dramatized an-
nouncements, custom-built shows.
•
AMP Recording Studios, Inc.
151 West 46th St., New York, N. Y.
Phone, BRyant 9-1247. President C. M.
Finney; Vice-President & Chief En-
gineer, K. R. Smith; Vice-President &
Recording Director, Ben Selvin; Sales
Manager, David F. Crosier. SERVICES
OFFERED: Studio recordings, off-the-
line recordings, air-checks, vertical and
lateral recordings, program consultants.
•
Arnaiz Broadcasting Co.
206 S. Spring St., Los Angeles, Calif.
Phone, MUtual 8837. President-Man-
ager, R. B. Arnaiz; Secretary, J. G.
Cabrera. SERVICES OFFERED: Pro-
gram production.
•
Asch Recording Studios
117 West 46th St., New York, N. Y.
Phone, BRyant 9-3137. President, Moe
Asch. SERVICES OFFERED: Off-the-
air and off-the-line transcriptions, com-
mercial records, transcriptions, record-
ings and production.
•
Arthur H. Ashley
457 West 57th St., New York, N. Y.
Phone, COlumbus 5-8540. Owner, Arthur
H. Ashley; General Manager, Gene Fal-
coni; Office Manager, Louise Sesti.
SERVICES OFFERED: Foreign lan-
guage program production, specializing
in Italian, Jewish, Polish and Spanish
for South America; scripts and con-
tinuity; recording; talent.
•
Associated Broadcasting Co.
817 E. 92nd St., Chicago, 111. Phone,
Triangle 2244, Aberdeen 0184. Director,
Frank J. Kovach. SERVICES OF-
FERED: Script writing, transcriptions,
recordings, continuities and recorded li-
brary, foreign-language (Hungarian)
program production,
o
Associated Broadcasting Co.9
ZAd.
Dominion Square Bldg., Montreal,
Que., Canada. Phone, Belair 3325. Pres-
ident, M. Maxwell; Vice-President, M.
Feldman; Secretary-Treasurer, G. Tick-
tin; Sales Director, L. Chodos; Program
WILSON, POWELL and HAYWARD, Inc.
444 MADISON AVENUE, NEW YORK CITY
• • •
ARTISTS' REPRESENTATIVES
RADIO PRODUCERS
652
PROGRAM PRODUCERS
Production, M. Krushan; Script Director,
J. Fuller; Talent Director, J. Winter;
French Director, J. O. Denis; French
Scripts, R. Desrochers; Recording De-
partment, J. Feldman. SERVICES OF-
FERED: Production of live-talent shows
in English and French, recordings of
programs and spots, scripts.
•
Associated Music
Publishers, Inc.
25 West 45th St., New York, N. Y.
Phone, BRyant 9-0847. President C. M.
Finney. SERVICES OFFERED: Tran-
scriptions, library, production, scripts,
recording facilities, both vertical and
lateral.
•
Associated Releases
1125 N. Hudson Ave., Hollywood, Calif.
Phone HOllywood 2686. Producer, Arthur
Solomon; Associate Producer, Al H.
Sherman; Writer, George A. Arthur.
SERVICES OFFERED: Program pro-
duction and scripts.
•
Associated Transcriptions
of Hollywood
5636 Melrose Ave., Hollywood, Cal.
Phone, Hillside 4229. Manager, Harry
F. Walstrum. SERVICES OFFERED:
Electrical Transcriptions, off-the-air re-
cordings, phonograph recordings, custom-
built transcriptions, production scripts.
•
David S. Ballon Productions
505 Nineteenth St., Merced, Calif.
Phone, 1631. Owner, David S. Ballou.
SERVICES OFFERED: Program pro-
duction.
•
Basch Radio Productions
171 Madison Ave., New York, N. Y.
Phone, MUrray Hill 4-4717. Sales Man-
ager, Charles J. Basch, Jr.; Program
Director, Frankie Basch; Production
Manager, Emanuel Demby; Publicity
Director, William Kitay. SERVICES
OFFERED: Complete program building
service; ideas, scripts, talent and pro-
duction on live and transcribed pro-
grams; custom and syndicated record-
ings ; Eastern Representative for
Aerogram Corp. and Twentieth Century
Radio Productions.
•
Batchelor Enterprises, Inc.
1270 Sixth Ave., New York, N. Y.
Phone, Circle 6-4224. President, Walter
Batchelor; Director of Radio, Howard
Reilly. SERVICES OFFERED: Program
production.
Bech Recording Studios
1722 Hennepin Ave., Minneapolis,
Minn. Phone, Atlantic 8901. Managing
Director, Joseph H. Beck; Assistant
Manager, R. Castle Brown; Sales Man-
ager, W. G. Bretson; Office Manager,
Giles Miller. SERVICES OFFERED:
Producers of electrical recordings and
transcriptions for radio broadcast; pro-
gram building; scripts, talent; pro-
duction; audition service; off-the-air re-
cordings; complete service in the
production of sound film in black and
white and in natural color.
•
Herman Bernie, Inc.
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-6647. President,
Herman Bernie; Secretary-Treasurer,
Dorothy Menzin. SERVICES OFFERED:
Program production of package shows.
Walter BiddicU Co.
Chamber of Commerce Bldg., Los An-
geles, Cal. Phone, Richmond 6184. Man-
ager, M. Thompson. BRANCH OF-
FICES: Russ Bldg., San Francisco, Cal.
Phone, Sutter 5415. SERVICES OF-
FERED: Transcriptions, production.
•
Joseph Bloom
19 West 44th St., New York, N. Y.
Phone, VAnderbilt 6-5080. President,
Joseph Bloom. SERVICES OFFERED:
Program production.
•
Broadcasters Mutual
Transcription Service, Inc.
818 South Kingshighway Blvd., St.
Louis, Mo. Phone, Franklin 2060. Presi-
dent, J. Frank Eschen; Vice-President,
James M. Althouse; Secretary-Treasurer,
C. E. Harrison. REPRESENTATIVES:
Walter Biddick Co., 568 Chamber of
Commerce Bldg., Los Angeles, Calif.;
Charles Michelson, 545 Fifth Ave., New
York, N. Y.; Radioaids, Inc., 1041 North
Las Palmas, Hollywood, Calif. SER-
VICES OFFERED: Transcribed produc-
tions and scripts, talent, and program
service. •
Broadcast Producers of
iVett? York, Inc.
18 E. 49th St., New York, N. Y.
Phone, ELdorado 5-9300. General Mana-
ger, George W. Dan Jonas. SERVICES
OFFERED: Dramatized spot announce-
ments, audition, off-the-air, custom and
live show recording for spot advertisers,
foreign language spots, domestic and
foreign, exclusive rehearsal recordings
and transcriptions on WOV; rehearsal
and broadcast recordings on WABC.
653
PROGRAM PRODUCERS
Broadcast Productions
25 East Jackson Blvd., Chicago, 111.
Phone, Wabash 0711. Director, John
Stamford; Assistant Director, Bryce Tal-
bot. SERVICES OFFERED: All types
of programs produced. Electrical tran-
scriptions and recordings.
•
Curtis Brown-Alan Collins,
Inc.
347 Madison Ave., New York, N. Y.
Phone, MUrray Hill 6-6170. Vice-Pres-
ident, Frank Chase. SERVICES OF-
FERED: Program production.
•
The Bruce Chapman Co.
145 West 41st St., New York, N. Y.
Phone, Wisconsin 7-2179. President,
Bruce Chapman. SERVICES OFFERED:
Production, scripts.
•
Kenneth Burton
75 Banks St., New York, N. Y. Phone,
WAtkins 9-8864. SERVICES OFFERED:
Program production and direction.
•
C. K. Becorders
3814 S. E. 26th Ave., Portland, Ore.
Phone, East 4858. President and Gen-
eral Manager, P. 0. Clark; Secretary-
Treasurer, N. K. Clark; Engineer, J. E.
Maley. BRANCH OFFICE: 917 S. W. 9th
Ave., Portland, Ore. Phone, At. 3454.
SERVICES OFFERED: Transcriptions,
spot announcements, advertising special-
ties, musical programs, composition
work. •
Chicago Becording Studios
64 E. Jackson Blvd., Chicago, 111.
Phone, Webster 7288. SERVICES OF-
FERED: Transcriptions, spot announce-
ments, off-the-air and off-the-line re-
cordings, studio recordings, script and
production service. •
Carle Christensen Becording
Studios
306 S. Wabash Ave., Chicago, 111.
Phone, Wabash 7069. Manager, Carle
A. Christenson; Script Department, Avis
Lennon; Technician, Ted Morris. SER-
VICES OFFERED: Scripts, production,
talent, transcriptions, off-the-air record-
ings, phonograph records.
•
Leslie Clucas
333 North Michigan Ave., Chicago, 111.
Phone, Franklin 7100. SERVICES OF-
FERED: Program production of pack-
age shows.
IHIENIPT XCUV4JNE INC.
30 ROCKEFELLER PLAZA, NEW YORK CITY
SPECIALISTS FOR RADIO
TALENT
SCRIPTS
PROGRAMS
RECORDINGS
654
PROGRAM PRODUCERS
Ted Collins Corporation
1819 Broadway, New York, N. Y.
Phone, Circle 7-0094. President, Program
Director and Producer, Ted Collins; Di-
rector of Public Relations, William P.
Maloney; Production, Sylvan Taplinger;
Musical Director, Jack Miller; Choral
Director, Ted Straeter; Writers, Jean
Holloway and Jane Tompkins; Talent,
Sam Schiff; Musical Arranger, Tony
Gale. SERVICES OFFERED: Program
building and producing.
•
Columbia Artists, Inc.
485 Madison Ave., New York, N. Y.
Phone, WIckersham 2-2000. Vice-Presi-
dent, Herbert I. Rosenthal; Vice-Presi-
dent, I. S. Becker. BRANCH OFFICE:
Wrigley Bldg., Chicago, 111. Phone,
Whitehall 6000. Executive-In-Charge,
Robert M. Haffer. SERVICES OF-
FERED: Program production, scripts.
•
Commercial Broadcasters
192 N. Clark St., Chicago, 111. Phone,
Dearborn 0203-0533. Owner, Dave Edel-
son. SERVICES OFFERED: Program
production.
•
Commercial Broadcasting
Service, Ltd.
Hermant Bldg., Toronto, Ont., Canada.
Phone, Elgin 3345. President, E. A. By-
worth; Vice-President, H. R. Johnston;
Secretary-Treasurer, A. G. Irwin; Pro-
gram Department, S. K. Smith; Script
Department; A. D. Wigmore. SERVICES
OFFERED: Live talent production, syn-
dicate transcriptions, custom recordings,
time placements.
•
The Jack L. Cooper Badio
Advertising Service
4237 Indiana Ave., Chicago, 111. Phone,
Oakland 2504, Beverly 2056. Producer,
Jack L. Cooper; Secretary-Musical di-
rector, Gertrude R. Cooper. SERVICES
OFFERED: Program (Negro) produc-
tion.
•
Cornish Becording Studio
(Cornish School Radio Department)
710 East Roy St., Seattle, Wash. Phone,
Capitol 1400. Manager, Donald Mac-
Lean; Assistant Manager, Ralph Turner;
Engineer, Roger Jacobson. SERVICES
OFFERED: Wax and acetate recordings
and transcriptions, off-the-line and off-
the-air transcriptions, air-checks, pro-
gram production, scripts.
(
Cosmopolitan Broadcasting
Co.
7100 Broadway, Cleveland, Ohio.
Phone, Diamond 3010, 0808. James J.
Rattay, Paul Faut. SERVICES OF-
FERED: Foreign language programs.
•
Paul Cruger
5800 Carlton Way, Hollywood, Calif.
Phone, HOllywood 9352. General Man-
ager, Paul Cruger; Copy Chief, Harry
Wendland; Art Director, Elmer Davis;
Musical Director, Darrell Calker. SER-
VICES OFFERED: Custom built shows,
commercial spots, live and transcribed,
contests and merchandising campaigns.
•
Ernest Cutting's Talent
Development Center
538 Fifth Ave., New York, N. Y. Phone,
VAnderbilt 6-5995. Owner, Ernest Cut-
ting. SERVICES OFFERED: Studio re-
cordings, transcriptions, production, cast-
ing, direction.
•
Czech Broadcasting
Service
307 N. Michigan Ave., Chicago, 111.
Phone, State 9344. President and Man-
aging Director, Adele J. Fiala. SER-
VICES OFFERED: Preparation and pro-
duction of Czech, Slovak and other
foreign language programs.
•
Frank C. Dahm
501 Madison Ave., New York, N. Y.
Phone, PLaza 3-5320. SERVICES OF-
FERED: Program production, scripts.
•
Thomas J. Deegan, Jr.
590 Madison Ave., New York, N. Y.
Phone, PLaza 8-0989. Personnel, Thomas
J. Deegan, Jr., Joseph D. Pyle, Philip
E. Worth, Elizabeth Ward. SERVICES
OFFERED: Program production, scripts.
•
Alfred Dixon Badio Features
424 Madison Ave., New York, N. Y.
Phone, PLaza 8-1246. President, Alfred
Dixon; Scripts and Continuity, Hume
Dixon; Publicity-Promotion, Cy New-
man; Business Manager, A. J. Hammer-
slough; Production, Joseph S. Cunning-
ham. SERVICES OFFERED: Program
production, scripts.
•
Dolan & Doane, Ltd.
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-1538. President,
Ken Dolan; Vice-President, James
Doane; Associates, Colton C. Cronin,
655
PROGRAM PRODUCERS
Saul Reiss; Secretary, Edith Szabo.
BRANCH OFFICE: 8905 Sunset Blvd.,
Hollywood, Calif. Phone, CRestview
1-9185. SERVICES OFFERED: Pro-
gram production, package shows.
•
Dominion Broadcasting Co.
4 Albert St., Toronto, Ont., Canada.
Phone, Adelaide 3383. General Mana-
ger, Hal B. Williams; Transcription Di-
vision Manager, Don H. Copeland. Pro-
duction Manager, Stan Francis; Script
Department, Dean Hughes. SERVICES
OFFERED: Scripts, live talent produc-
tions, transcriptions and recordings, air
checks.
•
Walter P. Downs
2313 St. Catherine St., West Mon-
treal, Que., Canada. Phone, WEllington
4218. General Manager, Walter P.
Downs; Production, Ed Berkley; Pur-
chasing, R. F. Brown; Chief Engineer,
A. Ewing; Office Manager, Marion Hould.
SERVICES OFFERED: Syndicated tran-
scribed programs, custom-built tran-
scriptions, production, recording, direct
wire service for auditions, representa-
tive for American program producing
and transcription firms.
Draesemer Radio
Productions
706 South Detroit St., Los Angeles,
Calif. Phone, WAlnut 4528. Writer-
Producer, Marie Isabel Draesmer. SER-
VICES OFFERED : Personalized building
of shows for sponsors or advertising
agencies, talent, coaching of talent, prep-
aration of auditions, continuity confer-
ences. 9
Harry S. Dube
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-7035. Manager, J.
Knight. SERVICES OFFERED: Scripts,
production, talent.
•
Earnshatv Radio
Productions
1675 N. St. Andrews Place, Holly-
wood, Calif. Phone, GLadstone 2555.
President, Harry A. Earnshaw; Vice-
President, Fenton Earnshaw; Secretary-
Treasurer & General Sales Manager, H.
Lewis Earnshaw. REPRESENTATIVE:
Charles Michelson. 67 West 44th St.,
New York, N. Y. SERVICES OFFERED:
Transcribed programs, script serial pro-
grams.
radio production
WOIF ASSOCIATES,
Inc.
in all its phases
EDWARD WOLF, General Manager
RKO BLDG. RADIO CITY, N. Y. COlumbus 5-1 621
656
PROGRAM PRODUCERS
• • •
Eccles Disc Recordings, Inc.
6233 Hollywood Blvd., Hollywood,
Calif. Phone, Hillside 8351. President,
R. T. Conroy; Vice-President, C. R.
Douglas; Secretary-Treasurer, R. W.
Conroy; General Manager, C. R. Alford.
BRANCH OFFICE: 632 Polk St., San
Francisco, Calif. Phone, Ordway 0313.
Executive-in-Charge, V. Harman. SER-
VICES OFFERED: Transcriptions, air-
checks, program production, transcrip-
tion library.
9
W. M. Ellsworth
75 East Wacker Drive, Chicago, 111.
Phone, Central 0942. President, W. M.
Ellsworth. SERVICES OFFERED:
Custom transcriptions, radio programs,
script shows, talent.
•
Empire Broadcasting
Corporation
480 Lexington Ave., New York, N. Y.
Phone, PLaza 8-3360. President-Treas-
urer, Gerald A. Kelleher; Vice-President-
General Manager, Eugene L. Bresson;
Secretary, J. Howard Capron. SERVICES
OFFERED: Syndicated transcribed pro-
grams, custom-built transcriptions, pro-
duction, scripts, talent and complete re-
cording facilities.
•
Fanchon & Marco
133 West 50th St., New York, N. Y.
Phone, Circle 7-5630. Radio Director,
Samuel Shayon; Publicity, Dorothy
Haas. SERVICES OFFERED: Produc-
tion, talent.
•
Fields Brothers Radio
Corporation
Equitable Bldg., Hollywood, Calif.
Phone, Hollywood 7305. President, Leo
Fields; Executive Vice-President, Harry
David Fields; Secretary, E. B. Hazelton.
SERVICES OFFERED: Producers of
custom-built radio shows, live and tran-
scribed.
•
Stanley C. Florsheim & Co.
75 East Wacker Drive, Chicago, 111.
Phone, Franklin 1954. SERVICES OF-
FERED: Syndicated radio programs.
•
Irving Fogel & Associates
1041 N. Las Palmas, Hollywood, Calif.
Phone, Hollywood 5107. Irving Fogel.
REPRESENTATIVES: Francis J. Sul-
livan, 69 Yonge St., Toronto, Ont., Can-
ada. Phone, Elgin 4086; U. S. Recording
Co., 712 11th St., N. W., Washington,
D. C. Phone, District 1640. Herbert
Rosen, 11, Rue Fonders, Marseilles,
France. SERVICES OFFERED: Pro-
duction of live and transcribed radio
presentations.
•
Fox Features Syndicate, Inc.
247 Park Ave., New York, N. Y.
Phone, PLaza 8-0100. President-Manag-
ing Editor, Victor S. Fox; Business Man-
ager, S. Sidney Robbins; Promotion
Manager, John McGrail. BRANCH OF-
FICE: 6305 Yuca St., Hollywood, Calif.
Phone, Hillside 6125. Executive-in-
Charge, Mitchell J. Hamilburg. SER-
VICES OFFERED: Transcriptions, pro-
duction.
•
FurnesS'Beattie Radio
Productions Co.
712 Eleventh St., N. W., Washington,
D. C. Phone, Republic 1681. Business
Manager, Nan Furness; Production Di-
rector-Script Editor, Daniel C. Beattie;
Commercial Manager, O'Connor B. Wood-
ward; Chief Engineer, Joseph Tait;
Musical Director, Sid Willoughby. SER-
VICES OFFERED: Program production,
scripts, transcriptions.
•
General Amusement Corp.
1270 Sixth Ave., New York, N. Y.
Phone, Circle 7-7550. In-Charge-of-
Radio, Frank Cooper; Harry Hoff.
BRANCH OFFICES: 9028 Sunset Blvd.,
Hollywood, Calif. Phone, Crestview
1-8101. Executive - In - Charge, Ralph
Wonders; 360 N. Michigan Ave., Chicago,
111. Phone, State 6288. SERVICES OF-
FERED: Program production, package
shows.
•
General Broadcasting System
500 Buhl Bldg., Detroit, Mich. Phone,
Cherry 0400. President, Donald C. Jones;
Vice-President-Sales Manager, Raymond
C. Leonard; Production Manager, Rich-
ard P. Creyke. BRANCH OFFICE:
Rockefeller Bldg., Cleveland, Ohio.
Phone, Prospect 4900. Manager, Bob
Haviland. SERVICES OFFERED: Cus-
tom - built transcriptions, production,
script, recording, talent, off-the-wire and
off-the-air recordings.
•
William Gernannt
521 Fifth Ave., New York, N. Y.
Phone, VAnderbilt 6-1750. SERVICES
OFFERED: Package shows.
•
Ghostwriters Bureau
17 East 49th St., New York, N. Y.
Phone, WIckersham 2-8996. Director,
Fred E. Baer. SERVICES OFFERED:
657
PROGRAM PRODUCERS
Writing of speeches, trade journal and
general magazine articles, pamphlets
and all forms of commercial literature.
•
John Gibbs & Co.
9 Rockefeller Plaza, New York, N. Y.
Phone, Circle 5-8521. Owner, John
Gibbs; Director, Axel Gruenberg; Cast-
ing Director, Allie Booth. SERVICES
OFFERED: Program production, scripts.
•
Graham Gladwin, Ace
Productions
742 Market St., San Francisco, Calif.
Phone, Sutter 4464. Manager-Producer,
Graham Gladwin; Chief Engineer, Robert
Bell. REPRESENTATIVE: Bonnie Bin-
etti, 411 Patterson Bldg., Fresno Calif.
Phone, 3-6082. SERVICES OFFERED:
Program and spot announcement pro-
duction and transcriptions.
•
Arthur iff. Godfrey
Productions
808 Earle Bldg., Washington, D. C.
Phone, Metropolitan 3200. Owner, Ar-
thur M. Godfrey; Secretary, M. Richard-
son. SERVICES OFFERED: Program
production.
Harry S. Goodman
Radio Productions
19 East 53rd St., New York, N. Y.
Phone, WI. 2-3338. SERVICES OF-
FERED: Program production for live
talent and transcribed shows; syndicated
radio programs.
•
Gordon Broadcasting &
Publishing Co.
355 S. Broadway, Los Angeles, Calif.
Phone, Ma. 8620. Producer, Edgar Gor-
don. SERVICES OFFERED: Program
production, English and Spanish-lan-
guage.
•
Gordon & Williamson, Inc.
1270 Sixth Ave., New York, N. Y.
Phone, Circle 6-7480. President, Fred
C. Williamson; Secretary - Treasurer,
Herbert Gordon. SERVICES OFFERED:
Production, scripts, talent.
•
Lillian Gordoni Radio
Productions
Hotel Crillon, 1258 S. Michigan Blvd.,
Chicago, 111. Phone, CAlumet 6700-
6979. Owner-Manager, Lillian Gordoni;
AIR FEATURES, Inc.
247 PARK AVENUE
NEW YORK CITY
658
PROGRAM PRODUCERS
Recording- Engineer, Stan Gordoni;
Musical Director, Gwynne Kinsley; Dra-
matic Director, Herb Slade, Jo Sherman;
Talent, Irving Hoffman. SERVICES OF-
FERED: Recording, transcriptions, spot
dramatizations, continuity, production
and direction, audition studios, custom-
built programs.
•
Grand-Melville Co.
8782 Sunset Blvd., Hollywood, Calif.
Phone, CRestview 6-6543. Executive Pro-
ducer, C. E. Melville; Program Director,
Stevenson Wilkinson; Associate Produc-
ers, Jerome Callahan, Donn Reed, Alan
James, Ronnie St. Clair; Continuity
Editor, Roger Quayle ; Treasurer,
Thomas M. Conway; Secretary, J. B.
Wadsworth; Sales (Western Division),
Myron Sunde; Musical Director, Gene
James. BRANCH OFFICE: 220 W. 42nd
St., New York, N. Y. Phone, Wisconsin
7-9834. Sales Director, George H. Cal-
laghan. SERVICES OFFERED: Pro-
gram production.
•
Jean V. Grombach, Inc.
113 West 57th St., New York, N. Y.
Phone, Circle 6-6540. President, Jean
V. Grombach; Treasurer, Margaret Kear-
ney; Chief Recording Engineer, Hazard
E. Reeves; Music Rights, Joseph Corhan.
REPRESENTATIVES: 8 Newberry St.,
Boston, Mass. Manager, James Murley,
6200 Franklin Ave., Los Angeles, Cal.
Manager, Galen Bogue. 50 New Bond St.,
London, England, Manager, Leslie Ket-
tles. Rue de Lorette, Paris, France.
Manager, Andre Oulmann. SERVICES
OFFERED: Production, recording, man-
ufacture and distribution of electrical
transcriptions, high-fidelity wax record-
ings for rebroadcast purposes, spot an-
nouncements.
•
Grombach Productions, Inc.
113 West 57th Street, New York,
N. Y. Phone, Circle 6-6540. President,
Jean V. Grombach; Executive Vice-Pres-
ident, Chester H. Miller; Treasurer-
Assistant director (drama), Margaret
Kearney; Assistant Director (music),
Joseph Corhan. REPRESENTATIVES:
8 Newberry St., Boston, Mass. Man-
ager, James Murley. 6200 Franklin
St., Los Angeles, Calif. Manager, Galen
Bogue. 50 New Bond St., London, Eng-
land. Manager, Leslie Kettles. Rue de
Lorette, Paris, France. Manager, Andre
Oulmann. SERVICES OFFERED: Unit
productions (package shows), program
creation, production, scripts, casting di-
recting, live talent or transcribed pro-
grams, television production.
Ubaldo GuidVs Italian Radio
Programs
261 Hanover St., Boston, Mass. Phone,
Capitol 4035. Owner, Ubaldo Guidi.
SERVICES OFFERED: Production, spot
announcements.
•
Sam Hammer Radio
Productions
2 West 45th St., New York, N. Y.
Phone, MUrray Hill 2-0174. President,
Sam Hammer; Vice-President in Charge
of Production, Floyd Buckley; Vice-Presi-
dent in Charge of Script Department,
Augustus Barrat; Women's Program Di-
rector, Eve VeVerka; Secretary and
Recording Manager, Dr. Claude S. Ham-
mock; Treasurer, C. F. Comly. SERVICE
OFFERED: Program Production.
•
Ted Hammerstein
150 West 46th St., New York, N. Y.
Phone, LOngacre 5-9609. SERVICES
OFFERED: Program production.
Hansen Associates
420 Lexington Ave., New York, N. Y.
Phone, MUrray Hill 4-9823. General
Manager, Robert R. Hansen. SERVICES
OFFERED: Transcribed features, radio
and television scripts, production.
Harvey & Howe, Inc.
919 North Michigan Ave., Chicago, 111.
Phone, Delaware 1155. President, W. S.
Harvey, Jr.; Vice-President, Eleanor
Howe. BRANCH OFFICES: 122 East
42nd St., New York, N. Y. Phone, LEx-
ington 2-6910. SERVICES OFFERED:
Planning and writing of women's pro-
grams, radio cooking schools, talent,
transcriptions.
•
Sam Hayes
NBC Radio City, Hollywood, Calif.
Phone, Hollywood 6161. SERVICES OF-
FERED: Production of radio commen-
tator programs, scripts.
•
Heffelfinger Radio
Productions
522 Fifth Ave., New York, N. Y.
Phone, VAnderbilt 6-2450. Manager, Ra-
dio Division, C. H. Pearson. BRANCH
OFFICE: 924 Second Ave., S., Minnea-
polis, Minn. Phone, Bridgeport 4730.
SERVICES OFFERED: Production of
live and transcribed programs.
659
PROGRAM PRODUCERS
George Held Productions
1005 Century Bldg., Pittsburgh, Pa.
Phone, GRant 3696. Owner, George
Heid; Manager, Irma Heid; Production
Manager, James McGrew. SERVICES
OFFERED: Program production, con-
tinuity, recording, transcriptions.
•
Hispano Broadcasting Co.
105 E. First St., Los Angeles, Calif.
Phone, Michigan 4433. Manager, Tony
Sein. SERVICES OFFERED: Spanish
programs, live and transcribed.
•
Hollywood Chatterbox
Enterprises
5513 Sunset Blvd., Hollywood, Calif.
Phone, Hillside 3097. President-General
Manager, Frank Robinson Brown; Vice-
President & Production Manager, H.
Neal Phinney; Sound Engineer, John
Hirsch; Chief Announcer, Ted Leonard;
Office Manager, Edith Scollard. SER-
VICES OFFERED: Transcribed pro-
grams, spot announcement continuity,
air-checks, recordings.
•
Hollywood Transcript Co.
6625 Sunset Blvd., Hollywood, Calif.
Phone, Gladstone 3323. Owner, Daniel
O'Brien; Sales Manager, Mickey Ford.
SERVICES OFFERED: Program pro-
duction, scripts, transcriptions, record-
ings.
•
Intercontinental Audio-Video
Corp.
9 Rockefeller Plaza, New York, N. Y.
Phone, Circle 7-4560. President, Mark
H. Hawley; Vice-President-General Man-
ager, Winton L. Miller, Jr. SERVICES
OFFERED: Electrical transcriptions of
programs and spot announcements, audi-
tions, program production, educational
recordings. •
International Radio
Productions
20 East 57th St., New York, N. Y.
Phone, PLaza 8-2600. General Manager,
Loren L. Watson; New York Office Man-
ager, Ed Harvey. BRANCH OFFICES:
326 West Madison St., Chicago, 111.
Phone, Central 4547. Western Manager,
Ralph N. Weil; 512 Hearst Bldg., San
Francisco, Calif. Phone, Douglas 2536.
Pacific Coast Manager, John L. Living-
ston. SERVICES OFFERED: Program
production.
1941 HOLDS GREAT PROMISE,-
LET US HELP YOU REALIZE IT
THE SUNDAY PLAYERS OF HOLLYWOOD . . .
52 world-famous Bible Dramas ; V2 hr.
WHAT WOULD YOU DO? ... a housewives' forum
in which actual wives, mothers and homemakers discuss
real problems in a practical way ... 5 minutes.
LOOKING AT HOLLYWOOD . . . inside Hollywood
in 5 minutes of friendly banter between people who know.
LEISURE HOUSE . . . most outstanding of all home-
makers' daytime dramas; % hr.
WADE LANE'S HOME FOLKS ... now in its fourth
consecutive year on KFWB; % hr.
HOLLYWOOD CALLING . . . Luana Logan in an inti-
mate 5-minute spot that's different.
ALL OF THESE RECORDED . . . check for samples, prices and release dates.
Or your own idea, worked out with advertising intelligence, by veteran national advertising men who have no
agency ambitions of their own but are content to work behind the scenes for your glory and success. We are
specialists in dealer to operation programs.
GEORGE LOGAN PRICE, Inc.
3902 WEST 6th STREET, LOS ANGELES
Phone Exposition 1960
Established 1934
George L. Price, President
Eugene F. Goldbach, Vice President
660
PROGRAM PRODUCERS
Italradio, Inc.
193 Hanover St., Boston, Mass. Phone,
Capitol 3407. President - Treasurer,
Silene M. Irving; Secretary, Rmaldo
Fiato. SERVICES OFFERED: Creation,
direction and production of Italian and
English programs.
•
Jewish Radio Zone
Advertising Co.
110 West 40th St., New York, N. Y.
Phone, PEnnsylvania 6-0043. President.
Benjamin Waxelbaum; Manager, Doro-
thy Fineman. SERVICES OFFERED:
Production of Jewish-language pro-
grams, station representation for Jewish
programs and commercials.
•
Archie Josephson
Enterprises, Inc.
6313 Bryn Mawr Drive, Hollywood,
Calif. Phone, Gladstone 6802. President-
General Manager, Archie Josephson.
SERVICES OFFERED: Transcribed pro-
grams.
•
Kasper-Gordon Studios,
Inc.
140 Boylston St., Boston, Mass. Phone,
Devonshire 7357. President and Pro-
duction Manager, Edwin H. Kasper;
Treasurer and Director of Commercial
Dept., Aaron S. Bloom; Recording Man-
ager, E. N. Buzzell; Scripts-Production,
Robert W. Graham, Hanley W. Norins,
Albert P. Burke. SERVICES OFFERED:
Custom-built transcriptions, syndicated
transcriptions, studio recordings, air-
checks, program production, scripts,
talent, air-checks.
•
Kent- Johnson, Inc.
34 West 53rd St., New York, N. Y.
Phone, PLaza 3-7246. President, Alan
Kent; Executive Vice-President, Austen
Groom- Johnson; Treasurer, August
Tozzi, Jr.; Secretary, Abraham Males.
SERVICES OFFERED: Program and
spot announcement production.
•
King -Tr entile Broadcasting
Corp.
1700 Stroh Bldg., Detroit, Mich. Phone,
Cherry 8321. President-Treasurer, George
W. Trendle; General Manager- Secretary,
H. Allen Campbell; Commercial Manager,
Harry Sutton, Jr.; Advertising-Sales
Promotion Manager, Charles C. Hicks;
Traffic Manager, James G. Riddell. SER-
VICES OFFERED: Program production.
Landau Broadcasting Service
270 Broadway, New York, N. Y. Phone,
REctor 2-5341. President, Herman
Younglieb. SERVICES OFFERED: Orig-
inal foreign-language programs and pro-
duction, talent.
•
Langlois & Wentworth, Inc.
420 Madison Ave., New York, N. Y.
Phone, ELdorado 5-1620. President, C. O.
Langlois; Secretary-Treasurer, R. C.
Wentworth; Talent, W. O'Keefe. SER-
VICES OFFERED: Specialized service
for advertisers and advertising agencies
of commercial radio programs, both live
and recorded, dramatic and musical. Fa-
cilities for writing, casting and produc-
tion. •
Lang-Worth Feature Pro-
grams, Inc.
420 Madison Ave., New York, N. Y.
Phone, ELdorado 5-1620. President, R.
C. Wentworth; Secretary-Treasurer, C.
O. Langlois; Talent, W. O'Keefe. SER-
VICES OFFERED: Syndicated tran-
scribed programs for regional and local
advertisers. Producers of Lang-Worth
Planned Program Service, a library of
tax-free music in transcription form.
•
Lippe & Lazarus Productions
407 North Sycamore, Los Angeles,
Calif. Phone, Walnut 2445. General Man-
ager, M. M. Lippe; Writer, Erna Lazarus.
SERVICES OFFERED: Transcriptions,
custom-built programs, scripts, talent.
•
Phillips H. Lord, Inc.
501 Madison Ave., New York, N. Y.
Phone, WIckersham 2-2211. President,
Phillips H. Lord. SERVICES OFFERED:
Production of live talent programs.
•
Estelle Lutz Artists Bureau
410 South Michigan Ave., Chicago, 111.
Phone, Harrison 3435. Owner-Manager,
Estelle A. Lutz. SERVICES OFFERED:
Scripts, live talent, musical and drama-
tic productions.
•
Alexander McQueen
185 East Chestnut St., Chicago, 111.
Phone, Superior 9139. Manager, Alex-
ander McQueen; Secretary- Script Writer,
E. R. Junge. SERVICES OFFERED:
Program productions, scripts, research,
spot announcements.
•
C. P. MacGregor
729 So. Western Ave., Hollywood,
Calif. Phone, Fitzroy 4191. President,
C. P. MacGregor; Treasurer, Paul Quan;
661
PROGRAM PRODUCERS
Sales Manager, Niles Gates. SERVICES
OFFERED: Transcription library pro-
ductions; dramatic and musical custom-
built programs; recording studios.
Metro Artists Bureau
1650 Broadway, New York, N. Y.
Phone, Circle 7-2829. Director, Ted Nel-
son; Personnel, Rudy Feiman, Lou Grant,
Ben Greene. SERVICES OFFERED:
Program production, scripts, transcrip-
tion and live-talent package shows.
Metropolitan Broadcasting
Service Limited
Hermant Bldg., Toronto, Ont., Canada.
Phone, Adelaide 0181. President, Ken
Soble; Manager, James A. Paul; Sales
Manager, Paul Morris; Program Direc-
tor, "Doc" Lindsey; Engineer, Alexander
Patterson. BRANCH OFFICE: 813- A
Drummond Bldg., Montreal, Que., Canada.
Phone, Harbour 5838. Executive-in-
Charge, James M. Vernon. SERVICES
OFFERED: Program production, scripts,
direction, recorded programs, talent.
Charles Michelson
67 West 44th St., New York, N. Y.
Phone, MUrray Hill 2-3376. President,
Charles Michelson. Representative for:
Speedy-Q Sound Effect Records, Earn-
shaw Radio Productions, Porto-Playback
Co. and Walter Biddick Co. SERVICES
OFFERED: Transcribed program repre-
sentative, sound effect record library,
program production, transcriptions and
transcription library.
Michelson & Sternberg, Inc.
116 Broad St., New York, N. Y. Phone,
BOwling Green 9-8925-6. President,
Aaron Michelson; Vice-President, Charles
Michelson; Assistant Treasurer, Martin
Diamond. SERVICES OFFERED: Ex-
porters of transcription programs and
sound effect records.
Microphone Playhouse
151 N. Craig St., Pittsburgh, Pa.
Owner-Director, Marjory Stewart; Sec-
retary, Ella W. Rumsey. SERVICES
OFFERED: Program production, scripts.
TYRO
662
PROGRAM PRODUCERS
Mill- West Transcriptions, Inc.
4835 Minnetonka Blvd., St. Louis Park,
Minn. Phone, Walnut 9131. President,
H. D. Field; Manager-Recording Engi-
neer, K. L. Seuker. SERVICES OF-
FERED: Custom-built programs, com-
plete transcription service, programs,
scripts, talent, production.
•
George Miller Productions,
Inc.
P. 0. Box 506, Culver City, Calif. Man-
aging Director, George Miller; West
Coast Sales Director, B. Schaff; Eastern
Sales Director, Robert E. Gresham.
BRANCH OFFICE: P. O. Box 505, Han-
nibal, Mo. SERVICES OFFERED: Pro-
gram production, transcriptions, script
and transcription library.
•
Mode* Art Pictures, Inc.
1020 Forbes St., Pittsburgh, Pa. Phone,
GRant 2995. President, J. L. Baker; Sales
Manager, A. H. Schwerin. SERVICES
OFFERED: Program production, tran-
scriptions.
•
Modern Productions
643 Glendora Ave., Akron, Ohio. Phone,
HEmlock 9967. General Manager, Dr.
Secrest Williams; Script Writer, Clyde
Mason; Program and Talent Manager,
Holly Long. SERVICES OFFERED:
Program production.
•
Moonbeams Broadcasts, Inc.
1440 Broadway, New York, N. Y.
Phone, LOngacre 5-8005. President,
George Shackley; Secretary-General
Manager, Lillian Stewart; Publicity Di-
rector, Gilbert Braun. SERVICES OF-
FERED: Musical and script programs;
transcriptions, talent.
•
Raymond R. Morgan Co.
6362 Hollywood Blvd., Hollywood, Cal.
Phone, Hempstead 4194. President, Ray-
mond R. Morgan; Manager, R. E. Mes-
ser; Program Director, John Nelson. SER-
VICES OFFERED: Program production.
•
Cm Dm Morris Associates, Inc.
Hotel Chatham, New York, N. Y. Phone,
PLaza 3-4144. President, C. D. Morris;
Vice-President, C. M. Widney; Produc-
tion Director, Leonard Bercovici; Cast-
ing Director, Robert Sloane. BRANCH
OFFICE: 431 S. Dearborn St., Chicago,
111. Phone, Wabash 4048. Executive-in-
Charge, C. M. Widney. SERVICES OF-
FERED: Program production.
Hoyt Evans Morris
2515 Barium Tower, Detroit, Mich.
Phone, Cherry 6622. President, Hoyt Ev-
ans Morris; Transcription-Production,
Richard Andrus; Scripts-Production, Rob-
ert Powell. SERVICES OFFERED: Pro-
gram production, transcriptions script
and transcription library.
William Morris Agency, Inc.
1270 Sixth Ave., New York, N. Y.
Phone, Circle 7-2160. Executive-in-
Charge of Radio, William B. Murray.
BRANCH OFFICES: 203 N. Wabash
Ave., Chicago, 111. Phone, State 3632.
Executive-in-Charge, Wallace Jordan;
202 N. Canon Drive, Beverly Hills, Calif.
Phone, Crestview 1-6161. Executive-in-
Charge, George Gruskin. SERVICES OF-
FERED: Production of package shows.
Sidney P. Morse
162 N. State St., Chicago, 111. Phone,
Dearborn 1863. Personnel, Sidney P.
Morse, James J. Henshel, Al Marney,
Duke Yellman, S. Lawson. SERVICES
OFFERED: Program production.
Music Corporation of
A.n%erica
745 Fifth Ave., New York, N. Y.
Phone, WIckersham 2-8900. Executive
Vice-President, William R. Goodheart, Jr.;
Vice-President, David A. Werblin; Vice-
President, Charles Miller; Vice-President,
W. H. Stein; Vice-President-Radio Direc-
tor, Harold Hackett. BRANCH OF-
FICES: 430 N. Michigan Ave., Chicago,
111. Phone, Delaware 1100. Manager,
Maurie Lipsey; MCA Square, Beverly
Hills, Calif. Phone, Bradshaw 23211.
President J. C. Stein, Manager, Taft
Schreiber, In Charge of Radio, Walter
Johnson; 111 Sutter St., San Francisco,
Calif. Phone, Exbrook 8922. Manager,
Arthur Park, Jr.; Union Commerce Bldg.,
Cleveland, Ohio. Phone, Cherry 6010.
Manager, DeArv G. Barton; Tower Pe-
troleum Bldg., Dallas, Texas. Phone 2-
1448. Manager, Norman Steppe. SER-
VICES OFFERED: Production, package
shows, talent.
•
Em K. Nadel
1600 Broadway, New York, N. Y.
Phone, Circle 6-3949. General Manager,
E. K. Nadel; Assistant Manager, Tom
Kirby; Art Department Manager, Frank
Smith; Treasurer, Marian Mack. SER-
VICES OFFERED: Program production.
663
PROGRAM PRODUCERS
Robert S. Nash Co.
5437 Lisette Ave., St. Louis, Mo.
Phone, Flanders 4758. President, Rob-
ert S. Nash. SERVICES OFFERED:
Transcriptions, scripts, talent, produc-
tion, recordings, air checks, sound effects
records. •
National Broadcasters &
Entertainers
Hotel Washington, Indianapolis, Ind.
Phones, Lincoln 8131, Market 2541. Di-
rector, Kay Keiser; Radio Director,
Charles Harrington; Musical Director,
Pete French; Sales Manager, Harry
Charleston; Secretary, Jacqualyn Chis-
man. BRANCH OFFICES: Stillwell Ho-
tel, Anderson, Ind.; 203 N. Wabash,
Chicago, 111. Phone, State 2864. Rep-
resentative, Kermit Dart. SERVICES
OFFERED: Program production, scripts.
•
National Radio Advertising
Agency
Hollywood Center Bldg., Hollywood,
Calif. Phone, HEmpstead 1551. Presi-
dent, D. D. Crawford; Vice-President, J.
D. Crawford. SERVICES OFFERED:
Producers and distributors of transcribed
programs.
The National Vocarium
610 Fifth Ave., New York, N. Y. Phone,
Circle 7-5479. President-Director, Rob-
ert Vincent; Chief Engineer, William A.
Savory. SERVICES OFFERED: Pro-
gram production, transcriptions, voice
library.
•
Nationality Broadcasting
Association, Inc.
814 Carnegie Hall, Cleveland, Ohio.
Phone, Main 4057. President, John M.
Lewandowski; Vice-President, Joseph
Pales; Executive Secretary-Treasurer,
Frederick Wolf; Assistant to President,
Martin Antoncic. SERVICES OFFERED:
Production of foreign-language shows,
transcriptions.
•
NBC Radio-Recording
Division
Radio City, New York, N. Y. Phone,
Circle 7-8300. Vice-President, C. Lloyd
Egner; Business Manager, John H. Mac-
Donald; Eastern Sales Manager, Robert
W. Friedheim; Assistant Sales Manager,
Willis B. Parsons; Production Manager,
Reginald Thomas. BRANCH OFFICES:
Merchandise Mart, Chicago, 111. Phone,
Nevill & Ross
RADIO
PRODUCTIONS
Creators of Radio Ideas
Producers of Package Programs
Sales Personnel
COMPLETE FACILITIES FOR THE PRODUCTION AND MARKETING
OF EVERY TYPE OF RADIO SHOW FROM THE MINUTE
COMMERCIAL TO THE ALL STAR NETWORK PROGRAM.
48 WEST 48th STREET
NEW YORK CITY
664
LACKAWANNA 4-2067
PROGRAM PRODUCERS
Superior 8300. Manager, Frank E. Chiz-
zini; Sunset and Vine St., Hollywood,
Calif. Phone, Hollywood 6161. Manager,
Robert F. Schuetz. SERVICES OF-
FERED: NBC Thesaurus Program Li-
brary, custom-built programs, simulta-
neous recordings of network and studio
programs, recording service for adver-
tisers and agencies, syndicated recorded
programs, reference or audition record-
ings, NBC Orthacoustic transcriptions.
•
Nevill & Ross
48 West 48th St., New York, N. Y.
Phone, LAckawanna 4-2067. Partners,
Jack Nevill and Harry Ross. SERVICES
OFFERED: Program production, pack-
age shows.
•
Lilian Ohun9 Inc.
15 Central Park, West, New York,
N. Y. Phone, COlumbus 5-0060. Presi-
dent, Lilian Okun. SERVICES OF-
FERED: Program production, live and
transcribed, talent, publicity, scripts.
Philantair Presentations
654 Madison Ave., New York, N. Y.
Phone, REgent 7-1151. Director, D. I.
Heller; Elizabeth Dell. SERVICES OF-
FERED: Program production.
•
Photo & Sound, Inc.
152 Kearny St., San Francisco, Calif.
Phone, EXbrook 2103. President, Bart-
lett Heard; Vice-President, Melvin S.
Jacobus; Vice-President, Lindsey Spight;
Transcription Production Manager, John
Wolfe; Secretary, Norman Carlson; Chief
Engineer, John Roseborough; Motion Pic-
ture Production, Marvin Becker, Tom
Ayres; Production Assistant, Toni Jack-
son; Sales Promotion, Clay McDaniel;
Recording Technician, Hugh Allen; Sound
Effects, Bill Nye; Bookkeeper, Nellie
Shields. SERVICES OFFERED: Pro-
gram and spot production, electrical tran-
scriptions, air-checks, line-checks, per-
sonal recordings, sound effect library
service, representative for sound manu-
facturers apparatus.
Pacific Productions, Inc.
8780 Sunset Blvd., Hollywood, Calif.
Phone, Crestview 5028. President,
Frank W. Purkett. SERVICES OF-
FERED: Production.
•
Pan American Broadcasting
Co.
330 Madison Ave., New York, N. Y.
Phone, MUrray Hill 2-0811. Manager, A.
Alexander. REPRESENTATIVES: F. R.
Jones, 228 N. La Salle St., Chicago, 111.;
Alonzo Hawley, 1635 East 25th St.,
Cleveland, Ohio. SERVICES OFFERED:
Transcriptions, program production,
script service, talent bookings for Latin
American and export fields.
•
Parker-Piper Talent
Productions
540 N. Michigan Ave., Chicago, 111.
Phone, Delaware 2277. Partners, Donna
Parker, Peter Piper. SERVICES OF-
FERED: Productions, talent.
•
Peterson Radio Production
Co.
1457 Broadway, New York, N. Y.
Phone, Wisconsin 7-0069. President,
Donald Peterson; Production and Public
Relations, Gilbert Braun; Script Man-
ager, Ruth Travers. SERVICES OF-
FERED: Program planning, writing,
producing and transcribing. Publicity,
special sound effects.
The Pittsburgh Star
904 Webster Ave., Pittsburgh, Pa.
Phone, Court 3797. Director, A. Certo;
Manager, A. R. Certo; Musical Director,
Salvatore Certo. SERVICES OFFERED:
Program production.
•
Polish Radio Program
Bureau
11301 Joseph Campau Ave., Ham-
tramck, Mich. Phone, Townsend 8-3830.
Program Director, Walter Golanski; Com-
mercial Manager, Edmund B. Krotkie-
wicz. SERVICES OFFERED: Produc-
tion of programs and spot announce-
ments.
•
Premier Radio Enterprises
Inc.
530 Mart Bldg., St. Louis, Mo. Phone,
Garfield 3395. President, H. S. Somson;
Vice-President, Wilson Dalzell; Secre-
tary, Jerome M. Yawitz. SERVICES OF-
FERED: Producing and recording of
custom-built transcriptions, phonograph
records, national and regional broadcasts,
wax and film recording, sales presenta-
tions.
•
Press Radio Features, Inc.
360 N. Michigan Ave., Chicago, 111.
Phone, Randolph 9333. President, F. W.
Hemingway; Secretary, Paul C. Weichelt,
SERVICES OFFERED: Transcriptions,
distributors of transcribed programs.
665
'^0i : .
THOMAS
FREEBAIRN-SMITH
Producer- Announcer
ExcJusive Management
Columbia Management of California, Inc.
L E I T H
STEVENS
•
MUSICAL DIRECTOR
"BIG TOWN"
{The Rhiso Program)
and
"Free Company"
Exclusive Mgt. :
COLUMBIA MANAGEMENT OF
CALIFORNIA, INC.
CRANE WILBUR
Producer -- Editor
//
BIG TOWN
/#
The Rinso show starring
Edward G. Robinson
Wednesday evenings
CBS
666
P ROG RAM PRODUCERS
George Logan Price, Inc.
3902 West Sixth St., Los Angeles,
Calif., Phone, Exposition 1960. President,
G. L. Price; Sales Manager, Gene Gold-
bach. SERVICES OFFERED: Tran-
scribed programs, program production,
transcription library.
•
Professional Recording
Studios
1749 N. Prospect Ave., Milwaukee,
Wise. Phone, Lakeside 5840. Director,
Sam Snead; Musical Director, Robert
Tamms; Dramatic Director, Marie Veb-
ber. SERVICES OFFERED: Recording,
transcriptions, program production.
Production Head, Martha Jayne Roun-
tree; Casting Director, Camille P.
Joachim; Business Manager, James Mc-
Conachie II; Chief Engineer, Lester
Troob; Treasurer, Arthur M. Epstein.
SERVICES OFFERED: Building and
production of live talent and transcribed
programs, casting, scripts, direction,
commercial spots.
•
Radio Producers of
Hollywood
930 N. Western Ave., Hollywood
Calif. Phone, HOllywood 6288. OWNER
Lou R. Winston. SERVICES OFFERED
Transcribed feature programs.
Radio Centre Limited
100 Adelaide St., West, Toronto, Ont.,
Canada. Phone, Waverly 2036 and
2846. General Manager, D. Spencer
Grow; Vice President, Stewart L. Grow;
Production Manager, Ken Murray; Sales
Manager, J. C. Tobin; Transcription
Supervisor, Arthur Matten. BRANCH
OFFICE: 127 Seventh Ave., East, Cal-
gary, Alberta, Canada. Phone, Main 5204.
Morgan H. Pitcher, Western Manager.
SERVICES OFFERED: Syndicated tran-
scriptions, live-talent program produc-
tion, recording, air checks, scripts.
Radio Programme
Producers
1440 St. Catherine St., West, Mont-
real, Que., Canada. Phone, Marquette
1184. Director of English Programs,
Ivan F. Tyler; Directors of French Pro-
grams, Paul L'Anglais, Yves Bourassa;
Musical Director, Edouard Beique; Spe-
cial Field Producer, Gilbert Wall; As-
sistant Producers, Francoise Loranger,
Katherine Cross, Jacques Herdt, Simon
L'Anglais; Secretary-Treasurer, F. M.
Macneill. SERVICES OFFERED: Pro-
duction, scripts, talent.
Radio Events, Inc.
535 Fifth Ave., New York, N. Y.
Phone, MUrray Hill 6-3487. President,
Joseph M. Koehler. SERVICES OF-
FERED: Production, scripts, casting.
•
Radio Features
3034 P St., N. W., Washington, D. C.
Phone, DUpont 1934. Director, Caleb
O'Connor; News Scripts & Transcrip-
tions, Franklin Roudybush; Associate
Director, Hugh Keiser. SERVICES OF-
FERED: Program production, script
library.
•
Radio Features of America
37 West 46th St., New York, N. Y.
Phone, BRyant 9-9622. Executive Di-
rector, Alma Sandra Munsell; Director
of Programs and Production, Oliver W.
Nicoll. SERVICES OFFERED: Pro-
gram production and consultation, tran-
scriptions, scripts, recordings.
•
Radio House, Inc.
18 East 50th St., New York, N. Y.
Phone, ELdorado 5-1860. President,
Walter L. Royall; Executive Vice-Presi-
dent-Chairman of Board of Directors-
Radio-RundfunU
Corporation
207-11 East 84th St., New York, N. Y.
Phone, REgent 4-2852. President, Her-
bert F. Oettgen. SERVICES OFFERED:
Foreign language radio production, out-
door transcriptions, manufacture of
phonograph records.
•
Radio Transcription Co. of
America, Ltd.
Hollywood Blvd. at Cosmo St., Holly-
wood, Calif. Phone, HOllywood 3545.
President and General Manager, Andrew
J. Schrade; Station Relations Manager,
B. M. Fink; Office Manager, T. Callison;
Traffic Manager, Irwin Liefke. SER-
VICES OFFERED: "Readibuilt" and
custom-built transcriptions.
•
Rec-Art Studios
1203 S. Main St., Los Angeles, Calif.
Phone, PRospect 9232. General and Re-
cording Manager, Al Nazareth; Musical
Director, A. Norman; Production Man-
ager, Helen Thayer. SERVICES OF-
FERED: Recordings, transcriptions, pro-
duction, building of live and transcribed
programs.
667
• • •
PROGRAM PRODUCERS
• • •
Religious News Service
300 Fourth Ave., New York, N. Y.
Phone, ALgonquin 4-9746. Editor, Robert
A. Ashworth; Managing Editor, Louis
Minsky; News Editor, George Dugan.
SERVICES OFFERED: Production of
weekly religious news scripts.
Roxanne
871 Seventh Ave., New York, N. Y.
Phone, Circle 7-3900. SERVICES OF-
FERED: Program production.
Samuel R. Sague & Co.
118 East 40th St., New York, N. Y.
Phone, CAledonia 5-1000. President, S.
R. Sague; Vice-President, B. B. Sague.
BRANCH OFFICE: Alcazar Hotel,
Cleveland, Ohio. Phone, Fairmont 5400.
SERVICES OFFERED: Program pro-
duction, scripts.
Saltimieras Radio
Advertisers
6912 South Western Ave., Chicago,
111. Phone, Prospect 4050. Program Pro-
ducer, Paul B. Saltimieras; Copy Di-
rector, Aldona Vilimas; Business Man-
ager, Julia Saliner; Regional Director,
Stanley Milkent. BRANCH OFFICE:
1412 West 15th Ave., Gary, Ind. Phone,
Gary 2-7213. Executive-in-Charge, Stan-
ley Milkent. SERVICES OFFERED:
Program production (foreign language).
G. Schirmer, Inc.
3 East 43rd St., New York, N. Y.
Phone, MUrray Hill 2-8100. President,
Carl Engel; Secretary, Gustave Schir-
mer; Manager-Chief Recording Engineer,
Harry W. Boyd; Recording Engineer,
H. Duncan Peckham; Accompanist-
Coach-Vocalist, Rea Reynolds. SER-
VICES OFFERED: Transcriptions, spot
announcements, audition recording, off-
the - air and studio transcriptions,
processing, commercial records, record-
ing.
ALLIED RADIO
ASSOCIATES, INC.
presents
Walter Eva
HAMPDEN b LE GALLIENNE
in a new dramatic series
IRVING STROUSE'S
INVISIBLE THEATRE"
VYVYAN DONNER'S
RADIO FASHION NEWSREEL'
BRYCE OLIVER
Authority on South America
CLASSIFIED
unusual publicity
tie-up
SERVICE STATION
a novel idea
JACK TEAGARDEN
and his Orchestra, conj. MCA
FURTHER INFORMATION
IRVING STROUSE— PAUL WIMBISH
724 Fifth Ave., N. Y. C. Circle 6-5240
KEN
JIM
D0L1 & DOME, Inc.
AGENCY
r\ actio t-^rociuc
^/rrtists rZepredentat
iveS
HOLLYWOOD
8905 SUNSET BLVD.
NEW YORK
RKO Bldg., Rockefeller Center
668
PROGRAM PRODUCERS
Joseph C. Schramm Studios
4000 Canal St., New Orleans, La.
Phone, Galvez 5914. Owner, Joseph C.
Schramm. SERVICES OFFERED: Pro-
gram production, recordings.
Sellers, Inc.
912 Commerce St., Dallas, Texas.
Phone, C-5978. President, J. E. Sellers.
SERVICES OFFERED: Program pro-
duction, recordings, transcriptions.
Service Programs, Inc.
535 Fifth Ave., New York, N. Y. Phone,
MUrray Hill 6-3489. President, Gladys
Miller. BRANCH OFFICE: 601 N.
Rossmore, Hollywood, Calif. Phone. Hol-
lywood 1691. Manager, Marque Richard.
SERVICES OFFERED: Scripts, promo-
tion, programming, production, merchan-
dising.
•
Shaffer-Waible
55 West 46th St., New York, N. Y.
Phone, BRyant 9-2682. SERVICES OF-
FERED: Custom-built programs, musi-
cal and dramatic; talent; scripts.
•
Addison Simmons
1332 Birchwood Ave., Chicago, 111.
Phone, Briargate 5603. Owner, Addison
Simmons; Secretary, Bernice Simmons.
SERVICES OFFERED: Scripts, pro-
gram production.
•
Stephen Slesinger, Inc.
247 Park Ave., New York, N. Y.
Phone, ELdorado 5-2544. President,
Stephen Slesinger. SERVICE OFFER-
ED: Exclusive radio representatives for
NEA comics and news features.
Edward Sloman Productions
8782 Sunset Blvd., Hollywood, Calif.
Phone, CRestview 1-2242. Producer-Di-
rector, Edward Sloman; Manager of
Sales and Production, Sam Martin Ker-
ner; Writer, Maurice Zimm; Musical Di-
rector, Paul Sawtell; Secretary, Kay
Mullane; Field Manager, Joseph Corey.
SERVICES OFFERED: Syndicated pro-
grams and transcriptions, custom-built
programs.
•
J. Hall Smith Recording
Studios
312 Madison Theatre Bldg., Detroit,
Mich. Phone, Cherry 6550. Owner-Man-
ager, J. Hall Smith; Production Depart-
ment, Quin Heavener; Sales, W. A.
Benson. SERVICES OFFERED: Scripts,
transcriptions, records, portable record-
ings, program production.
•
Sound Recording Studios,
Inc.
2016-18 Main St., Dallas, Texas. Phone,
7-4636. President-Sales Manager, Rex
V. Lentz; Production Manager, Bunny
Biggs; Secretary-Treasurer, Royal A.
Griffin; Engineer, Lester Vaughan, Jr.
SERVICES OFFERED: Syndicated pro-
grams, air-checks, line-checks, custom-
built shows, recording service, program
production.
•
Southern Radio Features
1009 Mercantile Bldg., Dallas, Texas.
Phone, 2-8292. General Manager, A. M.
Cohen. SERVICES OFFERED: Produc-
tion of radio programs (cooking, charm
and health schools).
•
Henry Souvaine, Inc.
30 Rockefeller Plaza, New York, N. Y.
Circle 7-5666. President, Henry Sou-
vaine; Vice-President, Archibald U.
Braunfeld; Treasurer, Geraldine Sou-
vaine; Sales Manager, David H. Halpern;
Producers, Dwight Cooke, Keith McLeod.
SERVICES OFFERED: Live talent and
transcribed programs, talent, scripts,
package shows, production.
Standard Radio
6404 Hollywood Blvd., Hollywood, Cal.
Phone, HOllywood 0188. President, Ger-
ald King; Production Manager, Don Al-
len. BRANCH OFFICES: 360 No. Mich-
igan Ave., Chicago, 111. Phone, State
3153. Manager, M. M. Blink; Alex Sher-
wood; 29 West 57th St., New York, N. Y.
Phone, PLaza 3-3015. Manager, Robert
McCullough; P. O. Box 933, Dallas, Tex-
as. Manager, Herbert Denny; White-
Henry-Stuart Bldg., Seattle, Wash.
Manager, Hal Pearce. SERVICES OF-
FERED: Library, sound effects library,
transcriptions.
•
Ted Steele Radio
Productions
9 Rockefeller Plaza, New York, N. Y.
Phone, COlumbus 5-6188. Owner, Ted
Steele; Secretary, Doris Brooks; Busi-
ness Manager, Robert Coe; Musical Ar-
ranger, Anthony Mottola. SERVICES
OFFERED: Program and spot announce-
ment production.
669
PROG RAM PRODUCERS
• • •
Thomas L. Stix
30 Rockefeller Plaza, New York, N. Y.
Phone, Circle 7-2690. Owner, Thomas L.
Stix; Associate, Nellie B. Miller. SER-
VICES OFFERED: Production of pack-
age programs. *
Douglas F. Storer, Radio
1270 Sixth Ave., New York, N. Y.
Phone, Circle 7-1150. President, Doug-
las Storer. SERVICES OFFERED: Per-
sonal representation and program coun-
sel, t
TransAir, Inc.
105 West Adams St., Chicago, 111.
Phone, Central 0320. President, William
F. Arnold. SERVICES OFFERED:
Transcribed programs.
•
Tran sa titer lean Broadcast-
ing & Television Corp.
1 East 54th St., New York, N. Y.
Phone, PLaza 5-9800. President, John
L. Clark; Executive Vice-President, E.
J. Rosenberg. BRANCH OFFICES: 230
No. Michigan Ave., Chicago, 111. Phone,
State 0366; Hollywood, Calif. SERVICES
OFFERED: Live and transcribed pro-
grams.
KENT -JOHNSON, INC.
IKadio Mavertiiina
NEW YORK and POMPEII*
ADVERTISING
U. S. A.
DARLING:
NOW!!!
THINE,
^Arlan ^J\ent
^ruiten k^room- Aon
ndon
* Our representative in Pompeii is generally
drunk. You'd better call us in New York,
PLaza 3-7246, 34 West 53rd Street.
Transcribed Radio Shows,
Inc.
2 West 47th St., New York, N. Y.
Phone, LOngacre 5-3440. President,
M. E. Moore, SERVICES OFFERED:
Custom-built and syndicated transcribed
programs and spot announcements.
Transtudio Recording Corp.
473 Virginia St., Buffalo, N. Y. Phone,
Cleveland 1160. Vice-President-Treas-
urer, James W. Gillis, Jr.; Secretary,
H. D. Bogardus; Director of Productions,
Cliff Jones. SERVICES OFFERED:
Transcribed radio programs, script pro-
grams, production, studio recordings,
educational recordings, remote recording
facilities, off-the-air checks.
Tyro Productions
1697 Broadway, New York, N. Y.
Phone, COlumbus 5-3737. SERVICES
OFFERED: Program production.
UhUnann Associates
510 N. Palm Drive, Beverly Hills,
Calif. Phone, CRestview 6-2888. Owner,
Lionel H. Uhlmann, Jr.; Story Editor-
Casting Director, R. Calvert Haws; Mu-
sical Director, Johnny Richards. SER-
VICES OFFERED: Program production.
United Radio Shows
(United Press)
220 East 42nd St., New York, N. Y.
Phone, MUrray Hill 2-0400. Manager,
Hartzell Spence; Sales Manager, C. E.
Allen. SERVICES OFFERED: Produc-
tion of package shows.
United Recording Co.
Suite 10-142, Merchandise Mart, Chi-
cago, 111. Phone, Delaware 6364. Presi-
dent, Frederick Bond; Engineer, Lee
Stremlau; Sales, W. Francis Burns.
SERVICES OFFERED: Electrical tran-
scriptions, production, talent.
United Writers, Inc.
Taft Bldg., Hollywood & Vine, Holly-
wood, Calif. Phone, HEmpstead 225.
President, Ben L. Blue; Secretary-Treas-
urer, Irvin Brennan; Vice-President, E. J.
Holden; Vice-President, Reginald Shar-
land. SERVICES OFFERED: Program
production of package shows, scripts.
670
• •
PROG RAM PRODUCERS
Universal Radio Features
1717 Bush St., San Francisco, Calif.
Phone, Ordway 0659. President, Richard
Guggenheim; Manager, Ronald Guy Pat-
rick; Production, Dick Regdon. SER-
VICES OFFERED: Program production,
scripts.
•
Thomas J. Valentino
729 7th Ave., New York, N. Y. Phone,
BRyant 9-5543. Production Manager,
Thomas J. Valentino; Treasurer, Wm.
Rubenstein; Secretary, N. Cevedo.
SERVICES OFFERED: Custom jobs, li-
brary, recording, sound effects library.
•
J. Franhlyn Viola & Co.
56 West 45th St., New York, N. Y.
Phone, MUrray Hill 2-0489. Man-
ager J. Franklyn Viola. SERVICES
OFFERED: Scripts, production, specializ-
ing in foreign-language programs.
•
Wells Feature Syndicate
Hollywood Center Bldg., Hollywood,
Calif. Phone, GLadstone 4208. Manager,
Allan W. Wells; Editor, Douglas Gra-
ham. BRANCH OFFICE: Baderas 32,
Mexico City, Mexico. Phone, L 25-40.
Manager, Bill Wells. SERVICES OF-
FERED: Scripts, production, transcrip-
tions.
•
Carl Wester & Company
360 N. Michigan Ave., Chicago, 111.
Phone, Randolph 6922. President, Carl
Wester; Production Manager, Howard
Keegan; Writer, Irna Phillips. SER-
VICES OFFERED: Program production,
scripts.
•
E. F. Wheaton — Advertising
7 West 52nd St., New York, N. Y.
Phone, ELdorado 5-9501. Owner, Edward
F. Wheaton. SERVICES OFFERED:
Scripts, program production, syndicated
news service.
Roger White Radio
Productions
1270 Sixth Ave., New York, N. Y.
Phone, Circle 7-4943. President, Roger
White; Artists' Bureau, Kermit K.
Schafer; Secretary-Publicity, Marilyn
Brandt. SERVICES OFFERED: Produc-
ing, writing, directing and publicizing
radio productions.
WHN Transcription Service
1540 Broadway, New York, N. Y.
Phone, BRyant 9-7800. Manager, Robert
G. Pratt; Production Manager, Maurice
Barrett; Chief Engineer, Paul Fuelling,
BRANCH OFFICE: 360 N. Michigan
Ave., Chicago, 111. Phone, Randolph
5254. Manager, Hal Makelim. SER-
VICES OFFERED: Electrical transcrip-
tion, production, instantaneous off-the-
line and off-the-air transcriptions,
master recordings, pressings, air check-
ing, talent.
•
Wiederhold Recording
Studios
526 S. Fourth St., 505 Abe C. Levi
Bldg., Louisville, Ky. Phone, Jackson
1757. Owner-Manager, George Wieder-
hold. SERVICES OFFERED: Produc-
tion of live talent programs, recordings,
air checks, instantaneous recordings, tal-
ent.
•
Wilson, Powell & Hay ward.
Inc.
AAA Madison Ave., New York, N. Y.
Phone, PLaza 5-5480. President, F. Leroy
Wilson. SERVICES OFFERED: Produc-
tion of package shows.
•
Witte Radio Productions
1163 S. La Jolla Ave., Los Angeles,
Calif. Phone, Whitney 7238. Owner,
Oscar Witte. SERVICES OFFERED:
Program production, transcriptions.
Wolf Associates, Inc.
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-1621. General Mana-
ger, Ed Wolf; Production Manager, Jack
Rubin; Sales Manager, William Koblen-
zer; Casting Director, Herbert Wolf;
Director, Carlo De Angelo. BRANCH
OFFICE: 6912 Hollywood Blvd., Holly-
wood, Calif. Phone, GLadstone 6676.
Manager, L. Wolfe Gilbert. SERVICES
OFFERED: Production, talent.
^ •
WOR Electrical Transcrip-
tion and Recording Service
1440 Broadway, New York, N. Y.
Phone, PEnnsylvania 6-8383. Manager
of Transcription Division, Ray S. Lyon;
Secretary, Miss J. C. Fallon; Salesman,
Earl B. Salmon. SERVICES OFFERED:
Electrical transcriptions, scripts, produc-
tion, talent, recordings, off-the-air, off-
the-line and studio recordings, pressing.
671
• • •
PROGRAM PRODUCERS
World Broadcasting System,
Inc.
711 Fifth Ave., New York, N. Y.
Phone, WIckersham 2-2100. President,
P. L. Deutsch; Vice-President and Gen-
eral Manager, A. J. Kendrick; Vice-
President in Charge of Sales, Norton
Cotterill; Secretary-Manager of Program
Production, Charles Gaines ; Station Rela-
tions Manager, A. E. Sambrook; Adver-
tising Counsel, M. A. Hollinshead; Chief
Engineer, Charles Lauda, Jr.; Director of
Program Bureau, Aaron Steiner;
BRANCH OFFICES: 301 East Erie St.,
Chicago, 111. Phone, Superior 9114. Resi-
dent Manager, Read Wight; 1000 No.
Seward St., Hollywood, Calif. Phone,
HOllywood 6321. West Coast Manager,
Pat Campbell; 1050 Howard St., San
Francisco, Cal. Phone, Douglas 3310.
Manager, C. C. Langevin; Wardman Park
Hotel, Washington, D. C. Phone, Colum-
bia 2000. Resident Manager, Harold A.
Lafount. SERVICES OFFERED: Cus-
tom-built recordings, processing, pres-
sings, program ideas, production, scripts,
talent, transcription program service
library, nation-wide transcription net-
work.
•
Bernard Zisser, Inc.
40 East 49th St., New York, N. Y.
Phone, ELdorado 5-4227. President,
Bernard Zisser. SERVICES OFFERED:
Program production, package shows,
transcription library.
•
Frederic W. Ziv9 Inc.
2436 Reading Road, Cincinnati, Ohio.
Phone, University 6124. President, Fred-
eric W. Ziv; Vice-President, William Ziv;
Vice-President-Radio Director, John L.
Sinn; Secretary, M. R. Ziv. SERVICES
OFFERED: Live talent and transcribed
programs.
WALTER P. DOWNS, *.
SYNDICATED TRANSCRIBED PROGRAMS— CUSTOM BUILT
TRANSCRIPTIONS— PRODUCTION— COMPLETE RECORDING
FACILITIES— DIRECT WIRE SERVICE
TALENT
CANADIAN REP. FOR:
PRESTO RECORDING CORP.
NEW YORK
AMPEREX TUBES
ASSOCIATED MUSIC PUBLISHERS, INC.
NEW YORK
2313 ST. CATHERINE ST. W.
MONTREAL, QUEBEC
672
TEL. WE. 6967
TRANSCRIPTION
COMPANIES
A. A. Recording Studios
3543 Broadway, New York, N. Y.
Phone, EDgecombe 4-7600. President,
Leslie C. Boyd; Engineer, Jack Costello.
SERVICES OFFERED: Recordings,
transcriptions, off-the-air and studio
transcriptions, air checks.
•
Acoustic Equipment Company
323 Walton Building, Atlanta, Ga.
Phone, WAlnut 6714. Owner and Man-
ager, P. C. Bangs. SERVICES OF-
FERED: Recording of transcriptions of
all types from studio, station or net-
work; off-the-air recordings for check-
ing programs; audition recordings;
sound engineering and public address
equipment.
•
ADL Recording Studios
4334 N. Kenmore Avenue, Chicago, 111.
Phone, Wellington 3267. Executive-in-
Charge, M. H. Craven. SERVICES OF-
FERED: Transcriptions (acetate and
master); off-the-air recordings; spot an-
nouncements; audition recordings.
•
Advertisers Recording
Service, Inc.
113 West 57th St., New York, N. Y.
Phone, Circle 6-0141. (For detailed in-
formation see listing under Program
Producers).
•
Aerogram Corporation
1611 Cosmo St., Hollywood, Calif.
Phone, Hillside 7211. (For detailed in-
formation see listing under Program
Producers).
Aircraft Recording Studios
642 Smithfield St., Pittsburgh, Pa.
Phone, Grant 3467. Manager, E. C. Wil-
liams; Secretary-Treasurer, H. M. Wil-
liams. SERVICES OFFERED: Record-
ing service, electrical transcriptions, au-
dition recordings, off-the-air recordings.
•
Albany School of Cooking
13 Fern Ave., Albany, N. Y. Phone,
2-7291. (For detailed information see
listing under Program Producers).
o
All-Canada Radio
Facilities Limited
305 Victory Bldg., Toronto, Ont., Can-
ada. Phone, Elgin 2464. Manager, G. F.
Herbert; R. E. McGuire, F. W. Cannon.
BRANCH OFFICES: 804 Southam Bldg.,
Calgary, Alberta, Canada. Phone, M-
2670. President, H. R. Carson; Royal
Alexandra Hotel, Winnipeg, Manitoba,
Canada. Phone, 92-266. Manager, P. H.
Gayner; 923 Dominion Square Bldg.,
Montreal, Que., Canada. Phone, Lancaster
6400. Manager, Burt Hall; 541 West
Georgia St., Vancouver, B. C, Canada.
Phone, Trinity 1391. J. E. Baldwin. SER-
VICES OFFERED: Transcriptions, rep-
resentative for transcription companies
and stations.
•
Allied Record Mfg. Co.
1041 N. Las Palmas Ave., Hollywood,
Calif. Phone, HOllywood 5107. President,
Louis I. Goldberg. SERVICES OF-
FERED: Processing and pressing of elec-
trical transcriptions and phonograph rec-
ords.
•
Alton Alexander
1270 Sixth Ave., New York, N. Y.
Phone, COlumbus 5-1621. (For detailed
information see listing under Program
Producers).
•
American Foundation
For the Blind* Inc.
15 West 16th St., New York, N. Y.
Phone, CHelsea 3-2821. Chief Engineer,
J. O. Kleber. SERVICES OFFERED:
Recording of long-playing! phonograph
records of books and plays.
•
American- Jewish
Broadcasting Co.
86 Chambers St., New York, N. Y.
Phones, WOrth 2-3322, REctor 2-5341.
(For detailed information see listing
under Program Producers).
•
American Royal
Productions
1622 Harrison St., Oakland, Calif.
Phone, Higate 3738. (For detailed infor-
mation see listing under Program Pro-
ducers).
•
AMP Recording Studios, Inc.
151 West 46th St., New York, N. Y.
Phone, BRyant 9-1247. (For detailed in-
formation see listing under Program
Producers).
673
TRANSCRIPTION COMPANIES
Artists9 Recording Service
113 West 57th St., New York, N. Y.
Phone, Circle 6-0141. Director, Alex-
ander Leftwich, Jr.; Musical Director,
Hank Sylvern; Technical Adviser, M. M.
Wolsky. SERVICES OFFERED: Com-
plete service in making audition records
for artists; production, musical direc-
tion, script service and technical advice;
studio facilities. *
Asch Recording Studios
117 West 46th St., New York, N. Y.
Phone, BRyant 9-3137. (For detailed
information see listing under Program
Producers).
•
Associated Broadcasting Co.
817 E. 92nd St., Chicago, 111. Phone,
Triangle 2244. (For detailed informa-
tion see listing under Program Pro-
ducers). *
Associated Music
Publishers, Inc.
25 West 45th St., New York, N. Y.
Phone, BRyant 9-0847. President C. M.
Finney. SERVICES OFFERED: Tran-
scriptions, library, production, record-
ing facilities, both vertical and lateral,
scripts.
DIE (g(g&
COMPLETE
TRANSCRIPTION
SERVICE
•
We record, process, press, pack
and ship
May We Quote on Your
Next Job?
•
DECCA RECORDS, INC.
50 W. 57th ST., N. Y. C. COL. 5-5662
C. D. MacKinnon, Mgr.
Transcription Division
Associated Transcriptions
of Hollywood
5636 Melrose Ave., Hollywood, Calif.
Phone, Hillside 4229. (For detailed in-
formation see listing under Program Pro-
ducers). »
Audio- Scriptions, Inc.
1619 Broadway, New York, N. Y.
Phone, Circle 7-7690. Manager, Ezekiel
Rabinowitz. SERVICES OFFERED:
Recordings and electrical transcriptions
at the studio and on-the-spot; "Clipping
Bureau of the Air."
•
Audisc Transcriptions
1202 Brinckerhoff Ave., Utica, N. Y.
Phone, 4-5250. Business Manager, Don-
ald Gaffney; Technician, George F.
Stein. REPRESENTATIVES: Morris
Distributing Co., Syracuse, N. Y. Phone,
3-1153. Resident Engineer, Keith Mc-
Call. SERVICES OFFERED: Technical
recording service for studio and remote
coverage. •
Basch Radio Productions
171 Madison Ave., New York, N. Y.
Phone, MUrray Hill 4-4717. (For de-
tailed information see listing under Pro-
gram Producers).
We do everything front
the writing of the script,
direction of dialogue,
music and sound effects
to the distributing of
your records . . .
ASM RECORDING
STUDIOS
LEADERS IN THE SPECIALIZED FIELD OF
Foreign Language
Electrical Transcriptions
117 W. 46th St. Prompt attention
New York City given mail orde" * ' *
Telephone :
BRyant 9-3137
CREATORS OF UNUSUAL HOME RECORD ALBUMS
674
TRANSCRIPTION COMPANIES
BecU Recording Studios
1722 Hennepin Ave., Minneapolis,
Minn. Phone, Atlantic 8901. (For de-
tailed information see listing under
Program Producers).
•
Beverly Recording Studios
1805 West 95th St., Chicago, 111.
Phone, Ced. 4677. Recording Engineer,
Kent Okie; Manager, Roy Young. SER-
VICES OFFERED: Air Checks, personal
recordings, on-location and studio record-
ings. •
Walter BiddicU Co.
Chamber of Commerce Bldg., Los An-
geles, Calif. Phone, Richmond 6184.
(For detailed information see listing
under Program Producers).
•
Broadcast Producers of
New York, Inc.
18 E. 49th St., New York, N. Y. Phone,
ELdorado 5-9300. (For detailed informa-
tion see listing under Program Pro-
ducers.) •
Champion Recording
Corporation
1600 Broadway, New York, N. Y.
Phone, COlumbus 5-4445. President,
Joy J. Pierri; General Manager, Omar
Champion; Production Manager, W.
Earl Richard. SERVICES OFFERED:
Electrical transcriptions, off-the-air re-
cordings, portables and studio record-
ings. •
Chicago Recording Studios
64 East Jackson Blvd., Chicago, 111.
Phone, Webster 7288. (For detailed in-
formation see listing under Program
Producers). •
Carle Christensen Recording
Studios
306 S. Wabash Ave., Chicago, 111.
Phone, Wabash 7069. (For detailed in-
formation see listing under Program
Producers). •
C. K. Recorders
3814 S. E. 26th Ave., Portland, Ore.
Phone, East 4858. (For detailed in-
formation see listing under Program
Producers). •
Columbia Recording
Corporation
(A Subsidiary of the Columbia Broadcasting System)
1473 Barnum Ave., Bridgeport, Conn.
Bridgeport 6-0181. President, Edward
Wallerstein; Manager Transcription Di-
vision, William Schudt; Promotion Di-
rector, Patrick Dolan; Production Man-
ager, Sidney Asp. BRANCH OFFICES:
799 Seventh Ave., New York, N. Y.
Phone, Circle 5-7301. Executive-in-
Charge, William Schudt; 6624 Romaine
St., Hollywood, Cal. GRanite 5134. Ex-
ecutive-in-Charge, Paul Crowley; Wrig-
ley Bldg., Chicago, 111. Phone, Whitehall
6000. Executive-in-Charge, Girard Ellis.
SERVICES OFFERED: Manufacture and
distribution of Columbia, Okeh, Bruns-
wick and Vocalian records; electrical
transcriptions.
•
Commercial Broadcasting
Service, Ltd.
Herman Bldg., Toronto, Ont., Canada.
Phone, Elgin 3345. (For detailed in-
formation see listing under Program
Producers).
•
The Compo Company
Limited
131 18th Ave., Lachine, Montreal,
Canada. Phone, Dexter 0905. President,
H. S. Berliner. SERVICES OFFERED:
Acetate recordings, processing, pressing,
recordings.
O
Cornish Recording Studios
710 East Roy St., Seattle, Wash.
Phone, Capitol 1400. (For detailed in-
formation see listing under Program
Producers).
•
Ernest Cutting's Talent
Development Center
538 Fifth Ave., New York, N. Y.
Phone, VAnderbilt 6-5995. (For detailed
information see listing under Program
Producers).
•
Damon Transcription
Laboratory & Sound Service
816 Locust St., Kansas City, Mo.
Phone, Ha. 5818. Owner-Chief Record-
ing Engineer, Victor L. Damon; Record-
ing Engineer, Bert W. Powell. SER-
VICES OFFERED: Air checks,
professional phonograph recordings,
transcriptions, portable transcribing fa-
cilities.
•
Laboratories
D'Arcy Recording
410 S. Michigan Ave., Chicago, 111.
Phone, Webster 0914. President, E. W.
D'Arcy. SERVICES OFFERED: Tran-
scriptions in the studio and on location.
•
Decca Records, Inc.
50 West 57th St., New York, N. Y.
Phone, COlumbus 5-5662. President,
675
TRANSCRIPTION COMPANIES
Jack Kapp; Vice-President and General
Manager, E. F. Stevens, Jr.; Manager
Transcription Division. C. D. MacKin-
non. BRANCH OFFICES: Boston, De-
troit, Kansas City, Philadelphia, Chicago,
St. Louis, Cincinnati, Cleveland, Minne-
apolis, Charlotte, Newark, Syracuse,
Jacksonville, Oklahoma City, Houston,
Atlanta, Memphis, New Orleans, Dal-
las, Pittsburgh, Washington, Los An-
geles, San Francisco and Seattle. SER-
VICES OFFERED: Custom-built elec-
trical transcription records.
•
Dominion Broadcasting Co.
4 Albert St., Toronto, Ont., Canada.
Phone, Adelaide 3383. General Manager,
Hal B. Williams; Transcription Division
Manager, Don H. Copeland; Production
Manager, Stan Francis; Script Depart-
ment, Dean Hughes. SERVICES OF-
FERED: Scripts, live talent productions,
transcriptions and recordings, air checks.
•
Walter P. Downs
2313 St. Catherine St., West, Montreal,
Que., Canada. Phone, WEllington 4218.
(For detailed information see listing un-
der Program Producers).
MILLER
BROADCASTING SYSTEM, INC.
TAPE TRANSMISSION AND TAPE
PROGRAM PRODUCTION THAT ARE
"TOPS IN RADIO".
•
Our Subsidiary Co.
ADVERTISER'S
RECORDING SERVICE
Supplies all types of
Recordings, wax or acetate, studio
facilities, production, station relations,
etc.
If our service can be excelled — We're
anxious to find out about it!
113 W. 57th St., N.Y.C.
Circle 6-0141
D.V.S.A. Recording Studios
465 Geary St., San Francisco, Calif.
Phone, Prospect 8522. Production Di-
rector, M. S. Devesa; Assistant Produc-
tion Director, Rudy Hall; Manager, Mel
Schull; Sound and Recording Engineer,
Jaime Devesa. SERVICES OFFERED:
Transcriptions, off-the-air recordings.
•
Earnshaw Radio Productions
(Eamshaw-Young, Inc.)
1675 N. St. Andrews Place, Holly-
wood, Calif. Phone, GLadstone 2555.
(For detailed information see listing
under Program Producers).
•
Eccles Disc Recordings^ Inc.
6233 Hollywood Blvd., Hollywood,
Calif. _ Phone, Hillside 8351. (For de-
tailed information see listing under Pro-
gram Producers).
•
Electrical Sound Engineering
Co.
5303 Kenilworth Ave., Baltimore, Md.
Phone, Tuxedo 6006. Manager, Frank
X. Green. SERVICES OFFERED: Tran-
scriptions, recordings, sound effect li-
brary.
O.P.M. ALUMINUM BAN
WILL CREATE SHORTAGE OF
TRANSCRIPTIONS
AFTER JUNE 1, 1941
PLACE CONTRACT NOW
For Off-the-Air, Dress Rehearsal and
Spot Transcriptions
At Our New Low Prices
We Will Guarantee Delivery For One Year
On Orders Signed Now
Broadcast Producers
of lew York, Inc.
18 EAST 49th ST., N. Y. C.
ELdorado 5-9300
676
TRANSCRIPTION COMPANIES
Electrosound Products, Inc.
228 South Wabash Ave., Chicago, 111.
Phone, Harrison 1368. President, V. G.
Geisel; Vice-President, E. E. Gamble;
Engineer, A. C. Collette. SERVICES
OFFERED: Sound engineering, record-
ings, recording equipment sales company.
•
Electro-Vox Recording
Studios
5546 Melrose Ave., Hollywood, Calif.
Phone, GLadstone 2189. Owner and Man-
ager, Bert B. Gottschalk. SERVICES
OFFERED: Air-check service; record-
ings, electrical transcriptions, phono-
graph records.
•
Empire Broadcasting
Corporation
480 Lexington Ave., New York, N. Y.
Phone, PLaza 8-3360. (For detailed in-
formation see listing under Program
Producers).
•
Federal Transcribed
Programs, Inc.
101 Park Ave., New York, N. Y.
Phone, CAledonia 5-7530. SERVICES
OFFERED: Transcription service to or-
der, off-the-air recordings, off-the-line
recordings, audition recordings, tran-
scribed programs.
•
Film Associates Co.
429 Ridgewood Drive, Dayton, Ohio.
Phone, Walnut 4641. Manager-Techni-
cian, E. R. Arn, Jr.; Director-Technician,
H. E. Hollabaugh; Sales, R. E. Kelly;
Producer, Martha Gowdy; Script Writer,
Fred Shelton. SERVICES OFFERED:
Transcriptions, air-checks.
•
Fox Features Syndicate, Inc.
247 Park Ave., New York, N. Y.
Phone, PLaza 8-0100. (For detailed in-
formation see listing under Program
Producers).
•
Franhay Recording Studios
153 West 44th St., New York, N. Y.
Phone, LOngacre 5-0242. President-
Chief Engineer, Frank Kay; General
Manager, Bob Scheuing. SERVICES
OFFERED: Transcription, off-the-air re-
cordings.
•
Furness-Beattie Radio
Productions Co.
712 Eleventh St., N. W., Washington,
D. C. Phone, Republic 1681. (For de-
tailed information see listing under Pro-
gram Producers).
General Broadcasting System
500 Buhl Bldg., Detroit, Mich. Phone,
Cherry 0400. (For detailed information
see listing under Program Producers).
•
Graham Gladwin, Ace
Productions
742 Market St., San Francisco, Calif.
Phone, Sutter 4464. (For detailed in-
formation see listing under Program Pro-
ducers). $
Harry S. Goodman
Radio Productions
19 East 53rd St., New York, N. Y.
Phone, WIckersham 2-3338. (For de-
tailed information see listing under Pro-
gram Producers). *
Lillian Gordoni Radio
Productions
Hotel Crillon, 1258 S. Michigan Blvd.,
Chicago, 111. Phone, Calumet 6700-
6979. (For detailed information see list-
ing under Program Producers).
•
George Heid Productions
1005 Century Bldg., Pittsburgh, Pa.
Phone, GRant 3696. (For detailed in-
formation see listing under Program
Producers). *
Hollywood Recording Co.
5513 Sunset Blvd., Hollywood, Calif.
Phone, Hillside 3097. Technician, John
Hirsch; Production Manager, Frank
Robinson Brown; Script Department, H.
Neal Phinney. BRANCH OFFICE: 1731
N. Highland Ave., Hollywood, Calif.
SERVICES OFFERED: Recording ser-
vice, air-checks, line-checks, transcrip-
tions. *
Hollywood Transcript Co.
6625 Sunset Blvd., Hollywood, Calif.
Phone, GLadstone 3323. (For detailed
information see listing under Program
Producers). q
Illinois Educational Sound
Service
20 North Wacker Drive, Chicago, 111.
Phone, Randolph 3550. Manager, R. W.
Damron; Operator, John Trueman, Jr.;
Sound Technician, Frank Roberts. SER-
VICES OFFERED: Studio, off-the-air
and on-location recordings.
•
Intercontinental Audio-Video
Corp.
9 Rockefeller Plaza, New York, N. Y.
Phone, Circle 7-4560. (For detailed in-
formation see listing under Program
Producers).
677
TRANSCRIPTION COMPANIES
Warren C. Jaynes Recording
Service
154 East Erie St., Chicago, 111. Phone,
Delaware 1171; Longbeach 9424 (night).
President & Recording Engineer, War-
ren C. Jaynes; Sales Manager, William
C. Giller; Secretary-Treasurer, Hazel M.
Anderson. BRANCH OFFICE: 340
Scranton Ave., Lake Bluff, 111. Phone,
Lake Bluff 2359. SERVICES OF-
FERED: On-location and mobile unit re-
cordings. •
G. F. Johnson Music Co.
1022 S. W. Morrison, Portland, Ore.
Phone, Beacon 8131. Owner, G. F. John-
son; Manager, C. T. Johnson. SERVICES
OFFERED: Recordings.
•
Kasper-Gordon Studios, Inc.
140 Boylston St., Boston, Mass. Phone,
Devonshire 7357. (For detailed informa-
tion see listing under Program Pro-
ducers). •
Key Recordings
103 Park Ave., New York, N. Y. Phone,
LExington 2-2811. President, Andrew
Portnow. SERVICES OFFERED: Rec-
ords, recordings of special events.
•
John Keating
614 Studio Bldg., Portland Ore. Phone,
Beacon 1009. Personnel, John Keating,
James McLoughlin. SERVICES OF-
FERED: Recordings, transcriptions.
•
James R. Keysor, Inc.
137 Motor Ave., Salt Lake City, Utah.
Phone, 3-8938. President, J. B. Key-
sor. SERVICES OFFERED: Trans-
cription recordings, processing and
pressing. •
R. U. Mcintosh & Associates,
Inc.
10558 Camarillo St., N. Hollywood,
Calif. Phone, SUnset 2-9275. President,
R. U. Mcintosh; Vice-President, Agnetta
Peterson; Secretary-Treasurer, M. M.
Mcintosh. SERVICES OFFERED:
Transcriptions, production of programs,
recordings. •
C. P. MacGregor
729 S. Western Ave., Hollywood, Calif.
Phone, FItzroy 4191. (For detailed in-
formation see listing under Program
Producers).
•
Mah-A-Record Transcription
Co.
640 Riverside Drive, New York, N. Y.
Phone, EDgecombe 4-7267. President-
General Manager, Owen Seelig. REP-
RESENTATIVE: Alfred E. Seelig, 154
West 14th St., New York, N. Y. Phone,
CHelsea 3-0026. SERVICES OFFERED:
Air checks, personal recordings, tran-
scribed programs, audition records,
sound measurements.
•
Melca Radio Enterprises
307 Jackson St., Los Angeles, Calif.
Phone, Tucker 9756. Manager, Kazuo
Mihara; Technical Director, K. Mihara;
Musical Director, A. Umemoto; Art Di-
rector, Y. Itano. SERVICES OFFERED:
Transcription of foreign-language (Jap-
anese) programs for KRKD.
Melotone Recording Studio
25 Central Park, West, New York, N.
Y. Phone, Circle 6-1366. Owners, Mera
M. Weinstock, Lola M. Weinstock. SER-
VICES OFFERED: Studio and off-the-
air recordings, transcriptions, process-
ing. •
Metro Recordings &
Productions
111 O'Farrell St., San Francisco, Calif.
Phone, Sutter 8786. Owner-Manager,
Mrs. Ida S. Baer. SERVICES OF-
FERED: Recordings, transcriptions.
•
Metropolitan Rroadcasting
Service, Ltd.
Hermant Bldg., Toronto, Ont., Can-
ada. Phone, Adelaide 0181. (For de-
tailed information see listing under
Program Producers).
Charles Michelson
67 West 44th St., New York, N. Y.
Phone, MUrray Hill 2-3376. (For de-
tailed information see listing under Pro-
gram Producers).
•
Mid-West Transcriptions, Inc.
4835 Minnetonka Blvd., St. Louis Park,
Minn. Phone, Walnut 9131. President,
H. D. Field; Manager-Recording Engi-
neer, K. L. Seuker. SERVICES OF-
FERED: Custom-built programs, com-
plete transcription service, programs,
scripts, talent, production.
•
Miller Rroadcasting System,
Inc.
113 West 57th St., New York, N. Y.
Phone, Circle 6-0141. President, James
A. Miller; Secretary-Assistant Treasurer,
E. B. McCutcheon; Commercial Manager,
David D. Chrisman; Sales Department,
Norman Winters, Arthur H. Hope. SER-
VICES OFFERED: Program production,
Millertape recording and editing, wax
and instantaneous recording.
678
• • •
TRANSCRIPTION COMPANIES
Miller Bros.
445 S. La Cienga Blvd., Los Angeles,
Calif. Phone, Bradshaw 2-1233. Part-
ners, Ross Miller and W. H. Miller. SER-
VICES OFFERED: Transcriptions, re-
cordings, air-check service.
•
George Miller Productions,
Inc.
P. 0. Box 506, Culver City, Calif. (For
detailed information see listing under
Program Producers).
•
Mode- Art Pictures, Inc.
1020 Forbes St., Pittsburgh, Pa. Phone,
GRant 2995. (For detailed information
see listing under Program Producers).
•
Hoyt Evans Morris
2515 Barium Tower, Detroit, Mich.
Phone, Cherry 6622. (For detailed in-
formation see listing under Program
Producers).
•
Murray Sound Systems
3910 Carnegie Ave., Cleveland, Ohio.
Phone, Endicott 3390. President, J. H.
Murray; Secretary-Treasurer, R. S. Mur-
ray. SERVICES OFFERED: Transcrip-
tions.
•
Musicraft Records, Inc.
242 West 45th St., New York, N. Y.
Phone, Circle 7-0676. President, Mil-
ton L. Rein; Vice-President-Secretary,
Paul Puner; Treasurer, Henry Cohen.
SERVICES OFFERED: Transcriptions,
off-the-air recordings.
Robert S. Nash Co.
5437 Lisette Ave., St. Louis, Mo. Phone,
Flanders 4758. President, Robert S.
Nash. SERVICES OFFERED: Tran-
scriptions, scripts, talent, production, re-
cordings, air checks, sound effects rec-
ords.
•
NBC Radio-Recording
Division
Radio City, New York, N. Y. Phone,
Circle 7-8300. Vice-President, C. Lloyd
Egner; Business Manager, John H. Mac-
Donald; Eastern Sales Manager, Robert
W. Friedheim; Assistant Sales Manager,
Willis B. Parsons; Production Manager,
Reginald Thomas. BRANCH OFFICES:
Merchandise Mart, Chicago, 111. Phone,
Superior 8300. Manager, Frank E.
Chizzini; Sunset and Vine Sts., Hol-
lywood, Calif. Phone, Hollywood 6161.
Manager, Robert F. Schuetz. SER-
VICES OFFERED: NBC Thesaurus Pro-
gram Library, custom-built programs,
simultaneous recordings of network and
studio programs, recording service for
advertisers and agencies, syndicated re-
corded programs, reference or audition
recordings, NBC Orthacoustic transcrip-
tions.
•
Nationality Broadcasting
Association, Inc.
814 Carnegie Hall, Cleveland, Ohio.
Phone, Main 4057. (For detailed informa-
tion see listing under Program Pro-
ducers).
•
The National Vocarium
610 Fifth Ave., New York, N. Y.
Phone, Circle 7-5479. (For detailed in-
formation see listing under Program
Producers).
•
iVef f Radio Productions
1304 Stroh Bldg., Detroit, Mich. Phone,
Randolph 3006. Owner, Mortimer Allan
Neff.
•
Eugene O'Fallon, Inc.
Albany Hotel, Denver, Colo. Phone,
Keystone 0178. Manager, Gene O'Fal-
lon; Director, Frank Bishop; Chief Op-
erator, Charles Hastings. SERVICES
OFFERED: Lateral transcriptions.
•
Peterson Radio Production
Co.
1457 Broadway, New York, N. Y.
Phone, Wisconsin 7-0069. (For detailed
information see listing under Program
Producers).
•
Photo & Sound, Inc.
152 Kearny St., San Francisco, Calif.
Phone, EXbrook 2103. (For detailed in-
formation see listing under Program
Producers).
•
Premier Radio Enterprises,
Inc.
530 Mart Bldg., St. Louis, Mo. Phone,
Garfield 3395. (For detailed informa-
tion see listing under Program Pro-
ducers).
•
George Logan Price, Inc.
3902 West Sixth St., Los Angeles,
Cslif. Phone, Exposition 1960. (For
detailed information see listing under
Program Producers).
679
TRANSCRIPTION COMPANIES
Professional Recording
Studios
1749 N. Prospect Ave., Milwaukee,
Wise. Phone, Lakeside 5840. (For de-
tailed information see listing under Pro-
gram Producers).
•
Radioaids
1041 N. Las Palmas Ave., Hollywood,
Calif. Phone, Hollywood 5107. Manager,
E. D. Bedell. SERVICES OFFERED:
Electrical transcriptions.
•
Radio Centre, Limited
100 Adelaide St., West, Toronto, Ont.,
Canada, Phone, Waverly 2036 and 2846.
(For detailed information see listing
under Program Producers).
Radio Features of America
37 West 46th St., New York, N. Y.
Phone, BRyant 9-9622. (For detailed
information see listing under Program
Producers). *
Radio House, Inc.
18 East 50th St., New York, N. Y.
Phone, ELdorado 5-1860. (For detailed
information see listing under Program
Producers). «
Radio Producers of
Hollywood
930 North Western Ave., Hollywood,
Calif. Phone, HOllywood 6288. (For
detailed information see listing under
Program Producers).
Radio Receiving Record Co.
304 Smith St., Providence, R. I. Phone,
Dexter 4081. Manager, Lewis A. Mc-
Gowan, Jr. BRANCH OFFICE: 2172
Front St., San Diego, Calif. Phone, Main
7552. Manager, Eleanor Osborne. SER-
VICES OFFERED: Educational record-
ing service. *
Radio Recorders, Inc.
932 North Western Ave., Hollywood,
Cal. Phone, HOllywood 3917. Presi-
dent, F. H. Winter; Vice-President, J. C.
Brundage; Secretary, L. D. Minkler;
Treasurer, Ernest Dummel; Sales and
Production Manager, J. J. Sameth.
SERVICES OFFERED: Transcriptions,
recording service.
•
Radio Recording Studios
4701 N. Winchester Ave., Chicago, HI.
Phone, Edgewater 6461. Owner-Mana-
ger, Myron Bachman. SERVICES OF-
FERED: Off-the-air recordings, instan-
taneous recordings.
Radio Recording Studios
1619 Broadway, New York, N. Y.
Phone, COlumbus 5-9037. Manager, A.
Moran. SERVICES OFFERED : Off-the-
air recordings, recordings at the studio,
electrical transcriptions.
•
Radio-RundfunU
Corporation
207-11 East 84th St., New York, N. Y.
Phone, REgent 4-2852. (For detailed
information see listing under Program
Producers). •
Radio Transcription Co. of
America, Ltd.
Hollywood Blvd. at Cosmo St., Holly-
wood, Calif. Phone, HOllywood 3545.
(For detailed information see listing
under Program Producers).
•
RCA Manufacturing Co.
155 East 24th St., New York, N. Y.
Phone, Bogardus 4-6200. BRANCH OF-
FICES: 445 Lake Shore Drive, Chicago,
111. Phone, Delaware 4774; 1016 North
Sycamore Ave., Hollywood, Calif.; Front
and Cooper Sts., Camden, N. J.
•
Rec-Art Studios
1203 S. Main St., Los Angeles, Calif.
Phone, PRospect 9232. (For detailed in-
formation see listing under Program
Producers). •
Reeves Sound Studios,
Inc.
1600 Broadway, New York, N. Y.
Phone, Circle 6-6686. President, Hazard
E. Reeves; Assistant to President,
Patricia Greenhouse; Chief Engineer,
Lyman J. Wiggin; Studio Manager,
Chester L. Stewart; Production En-
gineers, Richard Vorisek, Charles Camp-
bell; Purchasing Agent, Max Jones;
Shop Engineer, Stanley Krainin; Book-
keeper, Katherine Collins. SERVICES
OFFERED: Electrical transcriptions,
phonographs, records, off-the-air record-
ing, location recording.
•
Robinson Recording
Laboratories
35 S. Ninth St., Philadelphia, Pa.
Phone, Walnut 6800. Director, W. P.
Robinson. SERVICES OFFERED: Elec-
trical transcriptions, standard phono-
graph records, dramatized spot announce-
ments, casting and direction.
•
Roth & Rerdun Recording
Studios
4464 Cass Ave., Detroit, Mich. Phone,
680
• •
TRANSCRIPTION COMPANIES
Temple 12552. Directors, Charles Roth,
Cecil Berdun; Engineer, George O. Allen.
SERVICES OFFERED: Transcriptions,
off-the-air and studio recordings.
•
Joseph C. Schramm Studios
4000 Canal St., New Orleans, La. Phone,
Galvez 5914. Owner, Joseph C. Schramm.
SERVICES OFFERED: Program produc-
tion, recordings.
•
Sellers, Inc.
912 Commerce St., Dallas, Texas.
Phone, C-5978. President, J. E. Sellers.
(For detailed information see listing
under Program Producers).
•
Harry Smith Recordings
2 West 46th St., New York, N. Y.
Phone, MEdallion 3-2996. Owner-Record-
ing Engineer, Harry Smith; Manager,
D. V. Reilly; Engineer, William Gardner.
SERVICES OFFERED: Transcription,
air checks, off-the-air and studio record-
ings, commercial records and transcrip-
tions.
•
J. Hall Smith Recording
Studios
312 Madison Theatre Bldg., Detroit,
Mich. Phone, Cherry 6550. (For detailed
information see listing under Program
Producers).
•
Sound Recording Service
199 Brett Road, Rochester, N. Y.
Phone, Culver 5548. Owner, George S.
Driscoll; Manager, Raymond A. Goering.
BRANCH OFFICE: 203 Nichols Ave.,
Syracuse, N. Y. Phone, 3-4578. Syra-
cuse Manager, Charles Just. SERVICES
OFFERED: Broadcast and audition re-
cordings and transcriptions.
•
Sound Recording Studios,
Inc.
2016-18 Main St., Dallas, Texas. Phone,
7-4636. (For detailed information see
listing under Program Producers).
•
Speah'O'Phone Recording
& Equipment Co.
23 West 60th St., New York, N. Y.
Phone, COlumbus 5-1350. Secretary-
Treasurer, R. L. Lee; General Sales
Manager, C. A. Austin. REPRESENTA-
TIVES: Henry P. Segel, 235 Pine St.,
Gardner, Mass.; Royal Smith, 912 Com-
merce St., Dallas, Texas; Milton Shapp,
180 Fern St., Collingswood, N. J.; Ed-
ward Tomes, 14521 Penrod Ave., Detroit,
Mich.; Carl A. Stone, 1406 S. Grand
681
Ave., Los Angeles, Calif.; Gordon C.
Moss, Box 428, Greeley, Colo.; M. E.
Foster, 601 Cedar Lake Road, Minne-
apolis, Minn. SERVICES OFFERED:
Custom recordings, air-checks, tran-
scriptions, recording equipment.
•
Speedy-Q Sound Effects
1344 S. Flower St., Los Angeles, Calif.
Phone, Prospect 2035. Department Man-
ager, Harry Gennett, Jr. REPRESEN-
TATIVE: Charles Michelson, New York.
SERVICES OFFERED: Recorded sound
effects.
•
Star Record Co.
17 West 60th St., New York, N. Y.
Phone, Circle 6-2799. Manager, Dorothy
Vanston. SERVICES OFFERED: Off-
the-air, studio and portable recording
service.
•
Edwin Strong, Inc.
71 W. 45th St., New York, N. Y.
Phone, BRyant 9-5758. President Ed-
win Strong; General Manager, Gordon
Butler; Chief Engineer, C. D. Sherer.
SERVICES OFFERED: Custom record-
ings and electrical transcriptions, com-
plete studio facilities.
•
Studio & Artists Recorders
6107 Columbia Square, Hollywood,
Calif. Phone, Hillside 8241. General
Manager, Lewis Finston; Chief En-
gineer, Ray McPherson. SERVICES
OFFERED: Studio recordings, air-
checks, line-checks, transcriptions.
•
Technisonic Recording
Laboratories
818 South Kingshighway Blvd., St.
Louis, Mo. Phone, Franklin 2060. Presi-
dent-General Manager, James M. Alt-
house; Secretary-Treasurer, Charles E.
Harrison. SERVICES OFFERED:
Transcriptions, recording service, air
checks, transcribed productions.
•
Time Abroad, Inc.
29 West 57th St., New York, N. Y.
Phone, PLaza 3-3015. President, E. P.
Kampf ; Manager, E. V. F. Brinckerhoff;
Secretary, V. Meeker. SERVICES OF-
FERED : Complete facilities for all types
of studio and line recordings.
•
Transcribed Radio Shows,
Inc.
2 West 47th St., New York, N. Y.
Phone, LOngacre 5-3440. (For detailed
information see listing under Program
Producers).
NED WAYBURN
STAGE, SCREEN, RADIO, AND TELEVISION
PRODUCTION AND INSTRUCTION STUDIOS
What about YOUR child — and
how about yourself?
What are you doing to make it possible for
the body to keep pace with the mind? After
years of experience a system of training for
voice and body has been evolved that has
produced miraculous results. Thousands who
have benefited by this world famous method
are evidence. The man who has devoted a
lifetime to developing these amazing and
thoroughly tested courses is
NED WAYBURN
Well Known Broadway Theatrical Producer
who staged and helped create the Ziegfeld
Follies, and over 600 other successful revues,
musical comedies, light operas, motion picture
presentations, headline vaudeville produc-
tions, dance units, pageants, fashion displays,
Junior League shows, and private entertain-
ment for individuals and social and business
organizations and who coached, directed and
helped up the ladder of fame such glamorous
stars as:
George M. Cohan Jeanette MacDonald
Fred Astaire Fannie Brice
Eddie Cantor Mae West
Al Jolson Grace Moore
and such new luminaries on the amusement
horizon of stage, screen, and radio, as
Claire Luce George Murphy
Gertrude Niessen Hal Leroy
Paulette Goddard Georgia Tapps
Patricia Ellis Olsen & Johnson
And Hundreds of Others
Announcing Rounded Class
or Private Lesson Training
Courses
CHILDREN
Ages from 3 to 16
Regular Saturday Classes
or
ONCE-WEEKLY AFTER
SCHOOL
ADULTS
Ages from 17 to 77
MORNING, AFTERNOON
AND EVENING SESSIONS
MONDAYS THRU FRIDAYS
AND
SATURDAY AFTERNOONS
BALL ROOM DANCE
LESSONS
Every type of stage dancing
Tap, Classical, Acrobatic,
Exhibition.
Singing and rhythmic breath-
ing.
Speech work. Voice building.
All phases of dramatic art,
including facial make-up.
Body culture — figure styling.
Ladies classes once, twice,
five times weekly.
Home study course in stage
dancing.
Published dance routines.
Recording service.
Practice records.
Staging for professional and
amateur shows.
Costumes, settings, properties,
electrical equipment on rental
basis.
FREE AUDITIONS — anc* consultati°ns • • • careers and courses cheerfully
planned without obligation or charge.
Call, Write or Phone for Information
NED WAYBURN
New Address— 5 W. 46th St. (near 5th Ave.), New York City
BRyant 9-1133 Cable Address— YAWDEN
ENROLL NOW AT LOWEST RATES EVER!
682
• •
TRANSCRIPTION COMPANIES
Transray Recording &
Production Co.
10-18 McCaul St., Toronto, Ont., Can-
ada. Phone, Adelaide 2772. General
Manager, John H. Part. SERVICES
OFFERED: Transcriptions, phonograph
records, scripts, production.
Universal Recording Co.,
Inc.
1270 Sixth Ave., New York, N. Y.
Phone, Circle 5-4895. General Manager,
Allen Best. SERVICES OFFERED:
Transcriptions; off-the-air; off-the-line
and studio recordings.
Transtudio Recording Corp.
473 Virginia St., Buffalo, N. Y. Phone,
Cleveland 1160. (For detailed informa-
tion see listing under Program Pro-
ducers).
•
Tullen Sound Recording
Studios
31 Manchester St., Hartford, Conn.
Phone, Hartford 6-7481. Manager, David
B. Tullen. SERVICES OFFERED: Com-
mercial and private disc recordings, air
checks.
•
United Artists Bureau, Inc.
905 Walnut St., Des Moines, Iowa.
Phone, 4-5553. Director, R. B. Eaton.
SERVICES OFFERED: Transcriptions,
studio and on-location recordings.
•
United Broadcasting Co.
201 North Wells St., Chicago, 111.
Phone, Andover 1685. Director, William
L. Klein; Commercial Manager, Egmont
Sonderling; Chief Engineer, Ralph Ep-
stein. SERVICES OFFERED: Tran-
scriptions, studio, off-the-air and off-the-
line recordings.
•
United Recording Co.
142 Merchandise Mart, Chicago, 111.
Phone, Delaware 6364. (For detailed in-
formation see listing under Program
Producers.)
United Sound Systems
5840 Second Blvd., Detroit, Mich.
Phone, Trinity 2-9384. President, James
V. Siracuse; Manager, M. Martini. SER-
VICES OFFERED: Instantaneous re-
cordings, program transcriptions.
•
United States Recording
Co.
712 Eleventh St., N. W., Washington,
D. C. Phone, District 1640. President,
Louise Noonan Miller; Commercial Man-
ager, Joseph Tait; Chief Engineer, Earl
A. Merryman. SERVICES OFFERED:
Transcriptions, air-checks, recording ser-
vice.
Urab Recording Studio
245 West 34th St., New York, N. Y.
Phone, LOngacre 5-7646. Business Man-
ager, Marianne; Musical Director, Mark
Rubens. REPRESENTATIVES: Harriet
Jane Sams, 1100 N. Duluth Ave., Sioux
Falls, S. D.; Calvin E. Green, 3528 Went-
worth Ave., Chicago, 111.; F. Potvin, 129
Oak St., Providence, R. I. SERVICES
OFFERED: Recordings.
Transcription Network
Keystone Broadcasting
System
Postal Union Life Bldg.
Hollywood, Calif.
Phone, Hillside 0253
Officers
President Michael M. Sillerman
Vice-President Arthur Wolf
Secretary-Treasurer Sidney J. Wolf
Branch Offices
134 North La Salle St.
Chicago, 111.
Phone, State 6543
557 Fifth Ave.
New York, N. Y.
Phone, MUrray Hill 2-4052
SERVICES OFFERED: Keystone
Broadcasting System is a transcription
network of 110 affiliated stations from
coast to coast covering principally sec-
ondary markets of the country- All sta-
tions are linked together by means of
transcriptions, eliminating wire charges.
At time of going to press the network is
supplying its affiliates with four hours
per day of sustaining programs, seven
days weekly. All music broadcast on
KBS is cleared at source and is deliv-
ered to member-stations tax free. Key-
stone is at the present time expanding
all facilities from coast-to-coast, with
activities emanating from New York.
(For stations affiliated with the Key-
stone Broadcasting System, see page
32.)
683
^cri
P
h
MAKING STATION HISTORY
- - - and CASH!
From — THE SCRIPT LIBRARY — 535 Fifth Avenue — New York
fl & ^ % M
Bold Face Caps — Entertainment Spots
Complete in Each Broadcast «
J/CV
Bold Face Small Letters—
-Five Minute Stuff
One Man Shows (M) One Woman Shows
(W)
l\ L T
■ Light Face Caps— Half Hour Serials
Twosomes (Man and Woman) (M&W)
■ ^ ■■ ■ ■ Light Face Small letters—
15 Minute Serials
Kidstuff (K)
*
adventures in love
(K)
modern musketeer
(M)
answer man
murder house
ARABESQUE
(M&W)
two of a kind
-.-
boners
MOONSTONE
*(M&W)
and so they met
(K)
new anchorage
NICK SILVO
BEHIND THE MIKE
blackouts
BRAIN TEASERS
nocturne
oh! Jenkins
brave lady
(M)
old family almanac
burlesque mellers
CARICATURE COMMERCIALS
(K) (M)
*(K)
old man of the mt.
original fairly tales
carrie and rufus
PAYOFFS
(M&W)
Christmas window shopper
racket wreckers
(W)
confessions
(K)
red lantern
CROOKED HOUSE
*
REVUE SHORTS
* ( M&W)
dance of the hours
(M&W)
read to nowhere
DAVID COPPERFIELD
*
ROYAL ROMANCES
*
DETECTO-TESTS
senator numb
*
dog heroes
dramas of life
*
skeletons
SILVFR MIST
*(M&W)
dramatic moments
SLANGUAGE
DUKE FACAN
*(M&W)
snapshots
EAST LYNNE
SO YOU THINK YOU KNOW-
enchanted interlude
FOOD
*
FIRST PERSON PLURAL
FASHION
*
flashes
AMERICA
*
FOOTLICHT HIT OF THE
WEEK
*
stage door romances
four of us
*
STAR STUFF
*
FUTURE FORMULAS
(K)
sunboy and moonrider
garnetville sketches
*
SUPERNATURALLY SPEAKING
gentleman and the gypsy
* ( M&W)
tad and ann
gods of banghah
THIRTEEN FACES
green vase
THIS IS TOMORROW
*(M)
he who dreams
*(M)
to tell you the truth
his girl friday
*
TRADE WINDS
*(M&W)
in each other's arms
(M&W)
two of a kind
*
jerry and pete
UNDER TWO FLAGS
judge jenks' court
*
variety moments
JUST S'POSIN'
VOODOO
KING'S CASTLE
wedding postponed
*(M)
let's tell stories
when the earth froze
*
LITTLE THEATRE OF THE
AIR
WHO IS IT?
living dead
*
WILL WARREN
love story
*(M&W)
wise guys
(W)
ma riley
*(W)
women on parade
(M)
MAN ON THE STREET MATERIAL
*
WORDS BEHIND THE MUSIC
*
MEN AND MUSIC
*
YOUR MINSTRELS
*
MIKEMENS' MIXUP
*
YOUR VARIETY SHOW
THE SCRIPT
LIBRARY IS A RADIO EVENTS, INC., AFFILIATE
and so are . . .
Gladys Miller's
SERVICE PROGRAMS, INC.
(RADIO PROGRAMS THAT MERCHANDISE)
AND THE
AMERICAN RADIO SYNDICATE
(THE AUTHOR'S ADVISORY SERVICE)
535 Fifth Avenue
RADIO EVENTS, INC.
(JOSEPH M. KOEHLER, President)
684
New York, N. Y.
LIBRARIES
Script— Transcription
Albany School of Cooking
13 Fern Ave., Albany, N. Y. Phone,
2-7291. Script. (For detailed informa-
tion see listing under Program Pro-
ducers).
•
American Institute of Food
Products
75 West St., New York, N. Y. Phone,
WHitehall 4-7303. Script. (For de-
tailed information see listing under Pro-
gram Producers).
•
American- Jewish
Broadcastiny Co.
86 Chambers St., New York, N. Y.
Phones, WOrth 2-3322, REctor 2-5341.
Script and transcription. (For detailed
information see listing under Program
Producers).
•
AMP Recording Studios9 Inc.
151 West 46th St., New York, N. Y.
Phone, BRyant 9-1247. Script and tran-
scription. (For detailed information see
listing under Program Producers).
Davis & Schweyler
1009 West 7th St., Los Angeles, Calif.
Phone, Trinity 2006. President-General
Manager, Herbert H. Aronson. SER-
VICES OFFERED: Transcription library
of tax-free music and script shows.
•
Draesemer Radio
Productions
706 South Detroit St., Los Angeles,
Calif. Phone, WAlnut 4528. Script.
(For detailed information see listing
under Program Producer).
•
Eccles Disc Recordings^ Inc.
6233 Hollywood Blvd., Hollywood,
Calif. Phone, Hillside 8351. Transcrip-
tion. (For detailed information see list-
ing under Program Producers).
•
Electrical Sound Enyineeriny
Co.
5303 Kenilworth Ave., Baltimore, Md.
Phone, Tuxedo 6006. Sound effect
library. (For detailed information see
listing under Program Producers).
Associated Broadcastiny Co.
817 E. 92nd St., Chicago, 111. Phone,
Triangle 2244. Director, Frank J.
Kovach. Transcription. (For detailed
information see listing under Program
Producers).
•
Beck Recordiny Studios
1722 Hennepin Ave., Minneapolis,
Minn. Phone, Atlantic 8901. Script.
(For detailed information see listing
under Program Producers).
•
Broadcasters Musual
Transcription Service
818 South Kingshighway Blvd., St.
Louis, Mo. Phone, FRanklin 2060.
Script and transcription. (For detailed
information see listing under Program
Producers).
•
Columbia Artists9 Inc.
485 Madison Ave., New York, N. Y.
Phone, WIckersham 2-2000. Script. (For
detailed information see listing under
Program Producers).
Fox Features Syndicate 9 Inc.
480 Lexington Ave., New York, N. Y.
Phone, PLaza 8-0100. Transcription.
(For detailed information see listing
under Program Producers).
•
Graham Gladwin9 Ace
Productions
742 Market St., San Francisco, Calif.
Phone, Sutter 4464. Script. (For de-
tailed information see listing under Pro-
gram Producers).
•
Hollywood Chatterbox
Enterprises
5513 Sunset Blvd., Hollywood, Calif.
Phone, Hillside 3097. Script and tran-
scription. (For detailed information see
listing under Program Producers).
O
Intercontinental
Audio-Video Corp.
9 Rockefeller Plaza, New York, N. Y.
Phone, Circle 7-4560. Transcription.
(For detailed information see listing
under Program Producers).
685
LIBRARIES
Italradio, Inc.
193 Hanover St., Boston, Mass. Phone,
Capitol 3407. Script. (For detailed in-
formation see listing under Program
Producers).
•
Kasper 'Gordon Studios, Inc.
140 Boylston St., Boston, Mass. Phone,
Devonshire 7357. Transcription. (For
detailed information see listing under
Program Producers).
•
Lang-Worth Feature
Programs, Inc.
420 Madison Ave., New York, N. Y.
Phone, ELdorado 5-1620. Transcription.
(For detailed information see listing
under Program Producers).
•
Lippe & Lazarus Productions
407 North Sycamore, Los Angeles,
Calif. Phone, Walnut 2445. Script. (For
detailed information see listing under
Program Producers).
•
Alexander McQueen
185 East Chestnut St., Chicago, 111.
Phone, SUperior 9139. Script. (For
detailed information see listing under
Program Producers).
•
C. P. MacGregor
729 S. Western Ave., Hollywood, Calif.
Phone, Fitzroy 4191. Transcription.
(For detailed information see listing
under Program Producers).
•
Melotone Recording Studio
25 Central Park, West, New York, N.
Y. Phone, Circle 6-1366. Transcription.
(For detailed information see listing
under Transcription Companies).
•
Charles Michelson
67 West 44th St., New York, N. Y.
Phone, MUrray Hill 2-3376. Script and
transcription. (For detailed informa-
tion see listing under Program Pro-
ducers).
•
George Miller Productions,
Inc.
P. O. Box 506, Culver City, Calif.
Script and transcription. (For detailed
information see listing under Program
Producers).
Modern Productions
643 Glendora Ave., Akron, Ohio. Phone,
HEmlock 9967. Script. (For detailed
information see listing under Program
Producers).
•
Hoyt Evans Morris
2515 Barium Tower, Detroit, Mich.
Phone, Cherry 6622. Script and tran-
scription. (For detailed information see
listing under Program Producers).
•
National Broadcasters &
Entertainers
Hotel Washington, Indianapolis, Ind.
Phones, Lincoln 8131, Market 2541.
Script. (For detailed information see
listing under Program Producers).
•
NBC Radio-Recording
Division
Radio City, New York, N. Y. Phone,
Circle 7-8300. Transcription. (For de-
tailed information see listing under Pro-
gram Producers).
•
NEA Features, Inc.
REPRESENTATIVE: Stephen Sles-
inger, Inc., 247 Park Ave., New York,
N. Y. Phone, ELdorado 5-2544.
•
Neff Radio Productions
1304 Stroh Building, Detroit, Mich.
Phone, Randolph 3006. Script. (For de-
tailed information see listing under Pro-
gram Producers).
•
Photo & Sound, Inc.
152 Kearny St., San Francisco, Calif.
Phone, EXbrook 2103. Script and tran-
scription. (For detailed information see
listing under Program Producers).
•
George Logan Price, Inc.
3902 West Sixth St., Los Angeles,
Calif. Phone, Exposition 1960. Tran-
scription. (For detailed information see
listing under Program Producers).
•
Radio Centre, Limited
100 Adelaide St., West, Toronto, Ont.,
Canada. Phone, Waverly 2036-2856.
(For detailed information see listing
under Program Producers).
•
Radio Events, Inc.
535 Fifth Avenue, New York, N. Y.
Phone, MUrray Hill 6-3487. Script. (For
detailed information see listing under
Program Producers).
686
LIBRARIES
Radio Features
3034 P St., N. W., Washington, D.
C. Phone, DUpont 1934. Script. (For
detailed information see listing under
Program Producers).
Henry Souvaine, Inc.
30 Rockefeller Plaza, New York, N. Y.
Phone, Circle 7-5666. Script. (For de-
tailed information see listing under Pro-
gram Producers).
Radio Producers of
Hollywood
930 North Western Ave., Hollywood,
Calif. Phone, HOllywood 6288. Tran-
scription. (For detailed information see
listing under Program Producers).
•
Radio Program Associates
40 East 49th St., New York, N. Y.
Phone, ELdorado 5-4228. President,
Bernard Zisser. SERVICES OFFERED:
Transcription.
Radio Writers Laboratory
51 Duke St., Lancaster, Pa. Phone,
2-1387. Manager, M. S. Miller; Script
Editor, Scott Clark; Children's Scripts,
Margaret L. Smith. SERVICES OF-
FERED: Script.
•
Ready-To- Air Service
P. 0. Box 1057, New London, Conn.
Phone, 2-2864. Partners, Robert Howell,
Herbert Hicks. Script. SERVICES OF-
FERED: Weekly "man-in-the-street"
program, children's program.
•
Religious News Service
300 Fifth Ave., New York, N. Y.
Phone, ALgonquin 4-9746. Script. (For
detailed information see listing under
Program Producers).
•
G. Schirmer, Inc.
3 East 43rd St., New York, N. Y.
Phone, MUrray Hill 2-8100. Transcrip-
tion. (For detailed information see list-
ing under Transcription Companies).
•
The Script Library
535 Fifth Ave., New York, N. Y.
Phone, MUrray Hill 6-3488. Station Con-
tact, Martin Lawrence; General Mana-
ger, Genevieve Pace. SERVICES OF-
FERED: Script.
•
Sound Recording Studios, Inc.
2016-18 Main St., Dallas, Texas.
7-4636. Transcription. (For detailed in-
formation see listing under Program
Producers).
Speedy-Q Sound Effects
1344 S. Flower St., Los Angeles, Calif.
Phone, Prospect 2035. Department Man-
ager, Harry Gennett, Jr. REPRESENTA-
TIVE: Charles Michelson, 67 West 44th
St., New York, N. Y. Transcription.
•
Standard Radio
6404 Hollywood Blvd., Hollywood,
Calif. Phone, HOllywood 0188. Tran-
scription. (For detailed information see
listing under Program Producers).
•
Star Radio Programs, Inc.
250 Park Ave., New York, N. Y.
Phone, PLaza 3-4991. President, Daniel
C. Studin; Manager, John C. Treacy;
Continuity Supervisor, Burke Boyce; Di-
rector of Women's Programs, Gay Lee.
REPRESENTATIVES: All - Canada
Radio Facilities, Toronto, Ont. (Offices
also in Montreal, Winnipeg, Calgary and
Vancouver.) SERVICES OFFERED:
Script.
•
TransAir, Inc.
105 West Adams St., Chicago, 111.
Phone, Central 0320. Transcription. (For
detailed information see listing under
Program Producers).
•
Thomas J. Valentino
729 Seventh Ave., New York, N. Y.
Phone, BRyant 9-5543. Transcription.
(For detailed information see listing
under Program Producers).
•
World Rroadcasting System,
Inc.
711 Fifth Ave., New York, N. Y.
Phone, Wisconsin 2-2100. Transcription.
(For detailed information see listing
under Program Producers).
•
Rernard Zisser, Inc.
40 East 49th St., New York, N. Y.
Phone, ELdorado 5-4227. Transcription.
(For detailed information see listing
under Program Producers).
•
Karl Zomar Script Service
KWTO Bldg., 08 St. Louis St., Spring-
field, Mo. Phone, 1360. Director, Fred
McGhee. SERVICES OFFERED: Script
library.
687
MANAGERS and AGENTS
Addresses and Telephone Numbers of Those Who Handle Talent
in New York, Los Angeles and Chicago
it
NEW YORK
&
Allen, Charles H.
RKO Bldg Circle 7-4124
Allied Radio Associates, Inc.
724 Fifth Ave Circle 6-5240
Appell, James
1270 Sixth Ave Circle 7-5278
Artists Management Bureau, Inc.
17 E. 45th St MUrray Hill 2-1888
Batchelor Enterprises, Inc.
1270 Sixth Ave Circle 6-4224
Bentham, M. S.
48 West 48th St BRyant 9-1227
Bernie, Herman, Inc.
1270 Sixth Ave COlumbus 5-6647
Bestry, Harry
1501 Broadway CHickering 4-3393
Bloom, Joseph
19 West 44th St VAnderbilt 5080
Briscoe & Goldsmith, Inc.
522 Fifth Ave MUrray Hill 2-6244
Brown, Chamberlain
145 W. 45th St BRyant 9-8480
Brown, Curtis-Collins, Alan, Inc.
347 Madison Ave MUrray Hill 6-6170
Chapman, Bruce & Co.
145 West 41st St Wisconsin 7-2179
Chase, Cleveland B., Inc.
424 Madison Ave ELdorado 5-1720
Collins, Ted
1819 Broadway Circle 7-0094
Columbia Artists, Inc.
485 Madison Ave WIckersham 2-2000
Columbia Concerts Corp.
113 W. 57th St Circle 7-6900
Consolidated Radio Artists, Inc.
30 Rockefeller Plaza COlumbus 5-3580
Crosby, Everett, Ltd.
1270 Sixth Ave Circle 6-3860
Cutting, Ernest
538 Fifth Ave VAnderbilt 6-5995
Dolan & Doane, Inc.
1270 Sixth Ave COlumbus 5-1538
Dube, Harry S.
1270 Sixth Ave COlumbus 5-7035
Evans & Salter
113 W. 57th St Circle 7-6900
Fanchon & Marco, Inc.
133 West 50th St Circle 7-5630
Featured Artist Service, Inc.
247 Park Ave PLaza 5-5044
Forkins, Marty
1564 Broadway BRyant 9-0766
Foyer, Bernie
1540 Broadway BRyant 9-2030
French, Samuel
25 West 45th St BRyant 9-4778
Gale, Inc.
48 W. 48th St LOngacre 3-6110
General Amusement Corp.
RKO Bldg Circle 7-7550
Gernannt, William
521 Fifth Ave VAnderbilt 6-1750
Getts, Clark H.
Waldorf-Astoria Hotel PLaza 3-9005
Glaser, Joe, Inc.
30 Rockefeller Plaza Circle 7-0862
Gordon & Williamson
1270 Sixth Ave Circle 6-7480
Haensel & Jones
113 W. 57th St Circle 7-6900
Hahlo, Sylvia
145 W. 58th St Circle 7-7440
Hanna, Mark
654 Madison Ave REgent 4-6250
Hayward, Leland, Inc.
654 Madison Ave REgent 4-7000
Hesse & McCaffrey
501 Madison Ave ELdorado 5-1076
Hope, Constance, Associates
29 West 57th St PLaza 3-3390
Karn, Estelle H.
2 West 45th St VAnderbilt 6-3860
Kaufman, Jesse L., Inc.
22 W. 48th St PEnnsylvania 6-2409
Lavin, Jack
Park Central Hotel Circle 7-8000
Lengel. William C, Literary Associates
1860 Broadway Circle 6-5282
Lipset, Ben B., Inc.
1350 Broadway CHickering 4-2466
Lyons, A. & S., Inc.
515 Madison Ave PLaza 3-5181
Metro Artist Bureau
1650 Broadway Circle 7-2829
Michaud-Peppe
730 Fifth Ave Circle 5-5480
Mills Artists, Inc.
1619 Broadway Circle 6-1566
Morris, William, Agency
1270 Sixth Ave Circle 7-2160
Morrison, Leo, Inc.
1776 Broadway Circle 7-6413
688
Moses, John, Inc.
730 Fifth Ave Circle 6-2677
Music Corporation of America
745 Fifth Ave WIckersham 2-8900
National Radio Artists
1650 Broadway Circle 7-3071
NBC Artists Service
30 Rockefeller Plaza Circle 7-8300
North, Meyer B.
1564 Broadway BRyant 9-8667
Okun, Lilian, Inc.
15 Central Park West COlumbus 5-0060
Radio Orchestra Corp.
1619 Broadway COlumbus 6-5952
Romm, Harry A., Inc.
1270 Sixth Ave Circle 7-7550
Roth Agency, The
1619 Broadway Circle 7-8220
Rubinoff Orchestras
1501 Broadway LAckawanna 4-7147
Samuels, David S.
1650 Broawway COlumbus 5-7131
Selznick, Myron, Ltd. of N. Y.
630 Fifth Ave Circle 7-6201
Shank, Mary L. & Tuvim, Abraham
1619 Broadway COlumbus 5-1332
Shurr, Louis
1501 Broadway CHickering 4-8240
Souvaine, Henry, Inc.
30 Rockefeller Plaza Circle 7-5666
Ted Steele Radio Productions
9 Rockefeller Plaza COlumbus 5-6188
Stix, Thomas L.
30 Rockefeller Plaza Circle 7-2690
Storer, Douglas F.
1270 Sixth Ave Circle 7-1150
Tyro Productions
1697 Broadway COlumbus 5-3737
Vallee, Rudy, Orchestra Units Corp.
9 Rockefeller Plaza Circle 7-2620
Voices, Inc.
30 Rockefeller Plaza Circle 5-7270
Waible, Fred
55 W. 46th St BRyant 9-2682
White, Roger
1270 6th Ave Circle 7-4943
Wilson, Roy (Wilson, Powell & Hayward)
444 Madison Ave FLaza 5-5480
Wolf Associates, Inc.
1270 Sixth Ave COlumbus 6-1621
WHN Artists Bureau
1540 Broadway BRyant 9-7800
WMCA Artists Bureau
1657 Broadway Circle 6-2200
WNEW Artists Bureau
501 Madison Ave PLaza 3-3300
WOR Artists Bureau
1440 Broadway PEnnsylvania 6-8383
WOV Artists Bureau
730 Fifth Ave Circle 5-7979
Worthington, Dorothy
17 East 55th St WIckersham 2-2759
Yost, Ben, Inc.
1650 Broadway Circle 6-6533
Zucker, Stan
501 Madison Ave PLaza 3-4677
Artists & Authors, Inc.
8555 Sunset Boulevard CRestview 6-2371
Artists* Managers Guild
7048 Hollywood Blvd GLadstone 7101
Associated Artists, Ltd.
8627 Sunset Blvd BRadshaw 2-1491
Berg-Allenberg
9484 Wilshire Blvd. (Beverly Hills)
CRestview 6-3131
Bergerman, Stanley, Inc.
9165 Sunset Blvd CRestview 6-3196
Beyer-MacArthur & Co.
1680 N. Vine St Hillside 2125
British American Film Agency
9010 Sunset Blvd CRestview 1-5285
Charney, William B.
9615 Brig-hton Way (Beverly Hills)
CRestview 1-9111
Cooley & Ullman Agency
9111 Sunset Blvd CRestview 5-6161
Collier-Ruth Co.
8584 Sunset Blvd CRestview 6-3101
Columbia Management of Calif.
6111 Sunset Blvd Hollywood 6365
Conlon-Armstrong
8734 Sunset Blvd CRestview 1-5181
Consolidated Radio Artists, Inc.
9028 Sunset Blvd CRestwood 6-1005
Crosby, Everett, N., Ltd.
9028 Sunset Blvd CRestview 1-1171
Curtis, Jack
9405 Brighton Way (Beverly Hills)
CRestview 1-7161
Dolan & Doane
8905 Sunset Blvd CRestview 1-9185
Epstein, David A.
6777 Hollywood Blvd. GRanite 2159
Famous Artists, Inc.
9441 Wilshire Blvd. (Beverly Hills)
CRestview 1-5222
Fanchon & Marco
5600 Sunset Blvd Hollywood 6341
Fralick, Freddie
204 S. Beverly Drive (Beverly Hills),
CRestview 5-6111
Frank, George, Inc.
1626 N. Vine St Hniside 3188
General Amusement Corp.
9028 Sunset Blvd BRadshaw 2-426t
Gertz, Mitchell
8506 Sunset Blvd CRestview 6-7018
Golder, Lew, Agency
9120 Sunset Blvd CRestview 1-2127
Goldstone, Nat C.
9121 Sunset Blvd CRestview 6-1131
Hawks-Volck
9441 Wilshire Blvd. (Beverly Hills)
CRestview 6-3121
Hayward, Leland Co., Ltd.
9200 Wilshire Blvd. (Beverly Hills)
CRestview 1-6161
Herzbrun, Walter
9000 Sunset Blvd CRestview 6-4157
689
Irwin, Lou
9134 Sunset Blvd CRestwood 1-7131
Jaffe, Sam
8555 Sunset Blvd CRestview 6-6121
Kane, Walter
8584 Sunset Blvd CRestview 6-2396
Kingston, Al
9167 Sunset Blvd CRestview .1-8161
Lehr, Abraham, Inc.
205 S. Beverly Drive CRestview 6-4153
Levee, M. C.
1300 N. Crescent Heights Blvd. . Gladstone 3117
Leyton, Harold, Inc.
9172 Sunset Blvd CRestview 5-0121
Lichtig & Englander
8776 Sunset Boulevard CRestview 1-2141
A. & S. Lyons, Ine.
9441 Wilshire Blvd., Bev. Hills
CRestview 6-1116
MacQuarrie Agency
8913 Sunset Blvd CRestview 6-7162
Mann, Gene
8949 Sunset Blvd CRestview 1-1135
Marx, Zeppo
8732 Sunset Blvd CRestview 6-4161
McCarthy, Charlie, Inc.
6305 Yucca Hillside 6125
Middleton-Sackin
9006 Sunset Blvd CRestview 1-8197
Monter-Gray
8736 Sunset Blvd CRestview 1-1191
Morris, William, Agency
202 N. Canyon Drive CRestview 1-6161
Morrison, Leo
204 S. Beverly Drive CRestview 1-9191
Music Corporation of America
9370 Burton Road (Beverly Hills),
CRestview 6-2001
Mutual Broadcasting System
1076 W. Seventh St VAndyke 7111
NBC Artists' Service
1500 N. Vine St HOllywood 6161
Orsatti & Co.
9130 Sunset Blvd CRestview 6-6241
Pacific Productions
8780 Sunset Blvd CRestview 5-0280
Pantages Agency, Inc.
6233 Hollywood Blvd HOllywood 2211
Rebecca & Silton Co.
6605 Hollywood Blvd Hillside 1121
Schulberg, Ad Inc.
8555 Sunset Blvd CRestview 6-6121
Selznick, Myron & Co., Inc.
9700 Wilshire Blvd. (Beverly Hills)
CRestview 1-9171
Shagrin, Max
6253 Hollywood Blvd GRanite 5171
Shurr, Louis Inc.
9165 Sunset Blvd CRestview 1-1116
Singer, Harry, Agency
7046 Hollywood Blvd HOllywood 6951
The Small Co.
8272 Sunset Blvd HOllywood 2722
Swanson, H. N., Inc.
8523 Sunset Blvd CRestview 1-5115
Winship, William C.
8506 Sunset Blvd CRestview 1-9989
Wolfe Associates, Inc.
6912 Hollywood Boulevard. .
GLadstone 0676
Wurtzel, Harry
8979 Sunset Blvd CRestview 5-6175
&
CHICAGO
-tr
Norman Alexandroff Artists' Bureau
410 S. Michigan Ave WABash 6762
Benn Theatrical Agency
64 West Randolph St DEArborn 2810
Chicago Artists Bureau
190 N. State St CENtral 1627
Leslie Clucas
333 N. Michigan Ave FRAnklin 7100
Columbia Concerts Corp.
410 N. Michigan Ave . ..WHItehall 6000
Conklin, Neil
75 E. Wacker Drive DEArborn 1714
Consolidated Radio Artists, Inc.
333 N. Michigan Ave FRAnklin 8300
Edwards, Gus
410 N. Michigan Ave DELaware 5526
Ellsworth, W. M.
75 East Wacker Drive CENtral 0942
General Amusement Corp.
360 N. Michigan Ave STAte 6288
Glaser, Marcus
190 N. State St DEArborn 8223
Gordoni, Lillian
1258 S. Michigan Ave CALumet 6979
Gumbiner Theatrical Enterprises
310 S. Michigan Ave WEBster 4543
Herman, Sam
54 W. Randolph St STAte 2147
Jacky & Thorndycke
520 N. Michigan Blvd DELaware 3262
Levin, W. Biggie
612 N. Michigan Ave SUPerior 0506
Lutz, Estelle, Artists Bureau
410 South Michigan Ave HARrison 3435
Morris, William, Agency
203 N. Wabash Ave STAte 3632
Morse, Edward M.
190 N. State St STAte 7419
Morse, Sidney P.
162 North State St DEArborn 1863
Music Corporation of America
430 N. Michigan Ave DELaware 1100
NBC Artists Service
Merchandise Mart SUPerior 8300
North, Stanley
310 S. Michigan Ave WABash 5595
Parker-Piper Talent Productions
540 N. Michigan Ave DELaware 2277
Pearlman, Bernard
75 E. Wacker Drive DEArborn 1714
Schuster, Milton
127 North Dearborn DEArborn 3633
WLS Artists Bureau
1230 W. Washington Blvd.. . .HAYmarket 7500
Yellman, Duke, Agency, Inc.
162 North State St STAte 1728
690
ASCAP
By JOHN G. PAINE
General Manager
The American Society of Composers, Authors, and Publishers, organized in
1914 by the late Victor Herbert and contemporaries, is a voluntary, unincorpo-
rated, non-profit association of composers, authors and publishers of musical works.
The purpose of the organization is to provide for the convenience of users
of music in public performance for profit, a vast central reservoir of musical works
of proven quality to such users who may, through licenses made available by
the Society, have access thereto, with a minimum of inconvenience and expense.
Another purpose of the Society is to afford the members every facility for
the adequate protection of their copyrights against any illegal uses or infringe-
ments through unauthorized public performance for profit.
To effectuate these purposes ASCAP grants licenses in behalf of its members
to fully perform for purposes of profit their respective copyrighted works.
The revenue collected by the Society under such licenses is, after operating
costs have been deducted, distributed as royalties to the members of ASCAP and
of the foreign performing rights societies with which it is affiliated, every three
months.
ABC Music Corporation
ABC Standard Music Pub-
lications, Inc.
Berlin, Irv., Standard Mus.
Corp.
Abrahams, Maurice, Inc.
Ager, Yellen & Bornstein, Inc.
Alfred Music Co., Inc.
Feature Music Syndicate
Lowe-Goulston, Inc.
Manus Music Co., Inc.
Piantadosi, Al., Music Publisher
Rosey, Geo., Band & Orch.
Catalog.
Schreibman Music Press
Song Creators
Allen, Thornton W., Co.
American Academy of Music,
Inc. (Formerly: Exclusive
Pubs., Inc.)
Publisher Members
Bloom, Harry, Inc.
Lawrence Music Publishers,
Inc.
Milsons Mus. Pub. Corp.
Amsco Mus. Pub. Co., Inc.
Amsco Mus. Sales Co., Inc.
Roat, Chas. E., Music Co.
Rolseth Pub. Co.
Ascher, Emil, Inc.
Brooks & Denton
Empire Music Co.
Royal Music Co.
Axelrod Publications, Inc.
Barnhouse, C. L, Inc.
Baron, M., Inc.
Hill, J. F., & Co., Inc.
Belwin, Inc.
Berg, S. M.
Cinema Music Co.
691
Berlin, Irving, Inc.
Best Music, Inc.
Formerly: Chas. W. Ho-
meyer & Co., Inc.)
Birchard, C. C. & Co.
Bond, Carrie Jacobs, & Son
Boston Music Company
Hatch Music Company
Peate Music Co.
Thompson, C. W., Co.
Bregman, Vocco & Conn, Inc.
Donaldson, Douglas & Gum-
ble, Inc.
Briegel, Geo. F., Inc.
Dillon, Carl, Music Co.
Broadway Music Corporation
Artmusic, Inc.
Empire Music Co., Inc.
York Music Co., The
Brooks Music Pub. Co.
Caesar, Irving
Caesar, Irving, Inc.
Century Music Pub. Co.
Mercury Music Corp.
Chappell & Co., Inc.
Chappell-Harms, Inc.
Church, John, Co., The
Circle Music Publications, Inc.
Coleman, Robert H.
Composers' Music Corp.
Crawford Music Corporation
De Sylva, Brown & Henderson,
Inc.
Green & Stept
Yellen, Jack, Inc.
Curtis, L B., Music Pub.
Van Alstyne & Curtis
Denton & Haskins Corp.
Ditson, Oliver, Co., Inc.
Elkan-Vogel Co., Inc.
Evans Music Company
Famous Music Corporation
Feist, Leo., Inc.
Brown, Nacio Herb, Inc.
Fillmore Music House
Fischer, Carl, Inc.
Oxford University Press
Fischer, J., & Bro.
Fisher, Fred, Music Co., Inc.
Fitzsimons, H. T., Company
Flammer, Harold, Inc.
Luckhardt & Belder
Foley, Charles
Forster Music Publisher, Inc.
Fox, Sam, Publishing Co.
Pallma Music Publishers, Inc.
Galaxy Music Corp.
Gamble Hinged Music Co.
Wulschner Music Co.
Gem Music Corporation
Con Conrad Music Pub., Ltd.
Georgeoff, Evan, Mus. Pub. Co.
Gershwin Pub. Corp.
Montrose, F., Mus. Pub. Co.
Gilbert, L. Wolfe, Music Pub-
lishing Company
Goodman Music Co., Inc.
Handman & Goodman, Inc.
Handman, Kent & Goodman,
Inc.
Universal Music Co., Ltd.
Gordon, Hamilton S., Inc.
Algonquin Pub. Co.
Artists Music Corp.
Gordon, Hamilton S., Estate
of
Gordon, Hamilton S., Music
Pub.
Gordon, S. T., Music Pub.
Gordon, S. T., & Son, Music
Publishers
Himan, Alberto, Music Pub.
Wise, Jessie Moore
Wise, William H., & Co.
Gray, H. W., Company
Green Bros. & Knight, Inc.
Green & White, Inc.
Hall-Mack Company
Geibel, Adam, Music Co.
Handy Bros. Music Co., Inc.
Harms, Inc.
Harms, T. B., Company
Harris, Charles K., Music Pub.
Hope Publishing Company
Bigelow-Main-Excell Co.
Excell, E. 0., Co.
Tabernacle Pub. Co.
Huntzinger, R. L., Inc.
Italian Book Co.
Jacobs, Walter, Inc.
Abt, Valentine
Bates & Bendix
Bendix, Theodore
Eby, Walter M.
Farrand, Van L.
Gay, Mace, Catalog
Jaques, Percy
Musiclovers Co.
Partee, C. L., Music Co.
692
Shattuck, B. E.
Virtuoso Music School
Williams, Ernest S.
Jenkins Music Company
Jones, Isham, Music Corp.
Jungnickel, Ross, Inc.
Kay & Kay Music Pub. Corp.
Franklin, John, Music Co.
Keane, Michael, Inc.
Kendis Music Corporation
Leeds Music Corp.
Leslie, Edgar, Inc.
Lewis Music Pub. Co., Inc.
Lincoln Music Corp.
Capano, Frank, Music Pub.
Loeb-Lissauer, Inc.
(Formerly: Kalmar & Ruby
Music Corp.)
Lorenz Publishing Co.
Tullar-Meredith Co., Inc.
Ludwig Mus. Pub. Co.
Mario Music Corp.
Mayfair Music Corp.
(Formerly: Joe Davis, Inc.)
Triangle Mus. Pub. Co., Inc.
Melo-Art Music Publishers
Melrose Music Corp.
Melrose Bros. Music Co., Inc.
Mercer & Morris, Inc.
Morris, Joe, Music Co.
Miller, Bob, Inc.
Pla-A-Song Co.
Streamline Editions
Miller Music, Inc.
Noble, Johnny
Sherman, Clay & Company
Mills Music, Inc.
American Composers, Inc.
Beck, Mort
Clark, Frank, Mus. Co.
Daly, Joseph, Mus. Pub. Co.
Edwards, Gus, Mus. Pub. Co.
Gordon & Rich, Inc.
Gotham Attucks Mus. Co.
Gotham Mus. Service, Inc.
Jerome, M. K.
Jerome & Schwartz Pub. Co.
Kalmar, Puck fir Abrahams
Consolidated
Keit Music Corp.
Kornheiser, Phil, Inc.
Lincoln, Harry J., Music Co.
Morse, Theodore, Music Co.
Nelson, Jack, Mus. Co.
Stark & Cowan, Inc.
Stept & Powers, Inc.
Sterling Songs, Inc.
Sunlight Mus. Co., Inc.
United States Music Pub. Co.
Vandersloot Music Pub. Co.
Waterson, Berlin fir Snyder, Co.
Waterson, Henry, Inc.
Williams, Harry, Mus. Co.
Movietone Music Corp.
Nazarene Publishing House
Bilhorn Bros. Mus. Co.
Lillenas Pub. Co.
New World Music Corp.
Olman Music Corporation
Down Home Music Co.
Paramount Music Corp.
Popular Melodies, Inc.
Spier fir Coslow, Inc.
Paull-Pioneer Music Co.
Rossiter, Harold, Mus. Co.
Photo Play Music Co., Inc.
Luz Brothers Mus. Pubs.
Music Buyers Corporation
Piedmont Mus. Co., Inc.
Plymouth Music Co., Inc.
(Formerly Ted Browne
Music Co.)
Pond, Wm. A., fir Company
Ellis, Robin
Presser, Theodore, Company
Quincke, W. A., fir Company
Red Star Songs, Inc.
Allen fir Harrison Mus. Co.
Remick Music Corp.
Rialto Music Pub. Corp.
Ricordi, G., fir Co., Inc., of N. Y.
Ringle, Dave
Famous Writers Music Co.
Goulden-Leng Music Co.
Hamilton Music Co.
Harvest Songs Co.
Krey, Geo. M., Co.
Maytone Music Co.
Song Creators Co.
Tracy, Wm., Pub. Co.
Victory Music Co.
World Music Co.
York fir King Music Pub. Co.
Robbins Music Corporation
Metro-Goldwyn-Mayer Corp.
Out of the World Pub. Corp.
Sonnemann Mus. Co., Inc.
Twentieth Century Music Co.
Universal Music Corp.
Whiteman, Paul, Publications
Wiedoeft, Rudy, Mus. Pub. Co.
Rodeheaver Co., The
Rossiter, Will
Row, R. D., Music Co.
Riker, Brown fir Wellington,
Inc.
Row, R. D., Inc.
Roy Music Co., Inc.
Rubank, Inc.
Carlson, M. L
Finder fir Urbanek
Victor Music Co.
Santly-Joy-Select, Inc.
Santly Bros., Inc.
Santly Bros.-Joy, Inc.
Select Music Publications,
Inc.
Saunders Publications
Schirmer, G., Inc.
Heffelfinger, R. W.
Sanders-Weiss, Inc.
Schroeder fir Gunther, Inc.
Schuster fir Miller, Inc.
Kornheiser-Gottler, Inc.
Kornheiser-Schuster, Inc.
Shapiro, Bernstein & Co., Inc.
Shubert Music Pub. Corp.
Skidmore Music Co., Inc.
Southern Music Pub. Co., Inc
Acme Music Pub. Co.
Bleyer, Archie, Inc.
Blues Music Co.
Bradford, Perry, Inc.
• • • •
693
Bradford, Perry, Music Co.
Palmer, Robert, Music Pub. Co.
Spier, Larry, Inc.
Helf & Hager Co.
McKinley Music Co.
Root, Frank K., & Co.
Sprague-Coleman
Stasny Music Corp.
Bibo-Lang, Inc.
Stasny-Lang, Inc.
Summy, Clayton F.. Co.
Sun Music Co., Inc.
Weil, Milton Music Co., Inc.
Superior Music, Inc.
Tesio, P., & Sons
Burke Doyle Music Co.
Major Music, Inc.
Tesio-Major, Inc.
Victoria Publishing Co.
Villa Moret, Inc.
Vogel, Jerry, Music Co., Inc.
Crumit, Frank, Songs Co.
Haviland, F. B., Pub. Co.
Worth, Geo. T., & Co.
Volkwein Bros., Inc.
Agney, J. E., Publication
Bellefield Pub. Co.
Dalbey, W. R., Music Co.
Von Tilzer, Harry, Music Pub. Co.
Western Music Pub. Co.
White-Smith Mus. Pub. Co.
Williams, Clarence, Mus. Pub. Co.
Ahleim, Walter C, Music Co.
Arrow Music Co.
Clifford, Frances, Music Co.
Maison-Blanche Music Co.
Piron, A. J., & Co.
Thomas, George W., Music
Co.
Willis Music Company
Witmark, M., fir Sons
Wood, B. F., Music Co.
Words fir Music, Inc.
Davis, Coots fir Engel, Inc.
Engel, Harry, Inc.
Keit- Engel, Inc.
* • • •
BROADCAST MUSIC INC
By MERRITT E. TOMPKINS
Vice President-General Manager
Broadcast Music, Inc. (BMI), was organized in September 1939 by the Na-
tional Association of Broadcasters, acting for the broadcasting industry, to provide
an independent source of music supply for radio stations and users of music. The
functions of BMI are threefold: (1) to buy and publish original music; (2) to
coordinate and license the performing rights to music published under its own
imprint and of music in the catalogs of affiliated publishers and performing rights
societies; and (3) to provide equal opportunity of recognition for all writers and
composers.
Stock and license fees in BMI are held by stations of every classification in
48 states, Alaska, Puerto Rico and Hawaii. Station members are divided into
three groups: (1) independents; (2) network affiliates; (3) stations managed or
operated by the national networks. Stock holdings of the networks in BMI is
limited to 17.1 per cent of the total; holdings of subscribers and representation on
the Board of Directors are so allocated that no group of stations can dominate
the organization.
Publisher Affiliates
Alpha Music
American Performing Rights Society, Inc.
Peer International Corp. (music of Southern
Music Publishing Co.
Institucion Nacional de Autores, Compositores
y Editores de Cuba.
Sociedad Argentine de Autores y Compositores
de Musica de Buenos Aires
Sindicato de Autores, Compositores y Editores
de Musica de Mexico
D. Appleton-Century Co.
Coast-To-Coast Music Corp.
M. M. Cole Publishing Co.
Colonial Music Publishing Co.
O. B. Clow
Donald H. Gabor (Csardas Phono Co.)
Hinds, Hayden & Eldredge
Edward B. Marks Music Corp.
New Era Music Corp.
G. Ricordi — Milan
E. C. Schirmer Music Co.
Alabama
WAPI,
WBRC,
Birmingham
Birmingham
WSGN,
WMSL,
Birmingham
Decatur
WAGF,
WJBY,
Dothan
Gadsden
WALA,
WMOB
Mobile
Mobile
WCOV
WSFA,
WHBB,
WJRD,
Montgomery
Montgomery
Selma
Tuscaloosa
Station Members
{As of February 15, 1941)
Arizona
KSUN, Lowell
KOY, Phoenix
KPHO, Phoenix
KTAR, Phoenix
KYCA, Prescott
KGLU, Safford
KTUC, Tucson
KYUM, Yuma
Arkansas
KLCN, Blytheville
KELD, Eldorado
694
KFPW,
KWFC
KTHS,
KBTM,
Fort Smith
Hot Springs
Hot Springs
Jonesboro
KARK,
KGHI,
Little Rock
Little Rock
KLRA,
KOTN,
Little Rock
Pine Bluff
KUOA,
Siloam Springs
California
KERN,
KPMC,
Bakersfield
Bakersfield
KMPC, Beverly Hills
WATR, Waterbury
KFXD, Nampa
KHSL, Chico
WBRY, Waterbury
KSEI, Pocatello
KXO, El Centro
KIEM, Eureka
Delaware
KTFI, Twin Falls
Illinois
KARM, Fresno
WDEL, Wilmington
KMJ, Fresno
WILM, Wilmington
WMRO, Aurora
KIEV, Glendale
WDWS, Champaign
KFOX, Long Beach
District of Columbia
WAAF, Chicago
KECA, Los Angeles
WINX, Washington
WBBM, Chicago
KFI, Los Angeles
WJSV, Washington
WENR, Chicago
KFSG, Los Angeles
WMAL, Washington
WGN, Chicago
KHJ, Los Angeles
WOL, Washington
WJJD, Chicago
KMTR, Los Angeles
WRC, Washington
WLS, Chicago
KNX, Los Angeles
Florida
WMAQ, Chicago
KMYC, Marysville
WMBI, Chicago
KYOS, Merced
WMFG, Daytona Beach
WHFC, Cicero
KTRB, Modesto
WFTM, Fort Myers
WDAN, Danville
KDON, Monterey
WRUF, Gainesville
WSOY, Decatur
KLS, Oakland
WJAX, Jacksonville
WJPF, Herrin
KROW, Oakland
WJHP, Jacksonville
WCLS, Joliet
KVCV, Redding
WMBR, Jacksonville
WMBD, Peoria
KFBK, Sacramento
WLAK, Lakeland
WTAD, Quincy
KROY, Sacramento
WIOD, Miami
WROK, Rockford
KFSD, San Diego
WQAM, Miami
WHBF, Rock Island
KGB, San Diego
WKAT, Miami Beach
WCBS, Springfield
KFRC, San Francisco
WTMC, Ocala
WDZ, Tuscola
KGO, San Francisco
WDBO, Orlando
WILL, Urbana
KJBS, San Francisco
WLOF, Orlando
KPO, San Francisco
WDLP, Panama City
Indiana
KSAN, San Francisco
KSFO, San Francisco
WCOA, Pensacola
WFOY, St. Augustine
WHBU, Anderson
WTRC, Elkhart
KYA, San Francisco
KQW, San Jose
WSUN, St. Petersburg
WTSP, St. Petersburg
WEOA, Evansville
WGBF, Evansville
KVEC, San Luis Obispo
KVOE, Santa Ana
WTAL, Tallahassee
WDAE, Tampa
WGL, Fort Wayne
WOWO, Fort Wayne
KDB, Santa Barbara
KTMS, Santa Barbara
WKGA, Tampa
WJNO, West Palm Beach
WIND, Gary
WFBM, Indianapolis
KWG, Stockton
KTKC, Visalia
Georgia
WIBC, Indianapolis
WIRE, Indianapolis
KHUB, Watsonville
WGPC, Albany
WLBC, Muncie
Colorado
WAGA, Atlanta
WGRC, New Albany
WATL, Atlanta
WFAM, South Bend
KVOR, Colorado Springs
WGST, Atlanta
WSBT, South Bend
KFEL, Denver
WSB, Atlanta
WBOW, Terre Haute
KLZ, Denver
WGAC, Augusta
KOA, Denver
WRDW, Augusta
Iowa
KVOD, Denver
KIUP, Durango
WRBL, Columbus
WBLS, Dalton
\ 1 / 1/ r i ■ /-* • f t •
WOL, Ames
WMT, Cedar Rapids
KFXJ, Grand Junction
KFKA, Greeley
KGHF, Pueblo
WKEU, Griffin
WBML, Macon
WMAZ, Macon
WMGA, Moultrie
WOC, Davenport
KWLC, Decorah
KRNT, Des Moines
Connecticut
WSAV, Savannah
KSO, Des Moines
WTOC, Savannah
WHO, Des Moines
WICC, Bridgeport
WPAX, Thomasville
WKBB, Dubuque
WDRC, Hartford
WAYX, Waycross
KVFD, Fort Dodge
WTHT, Hartford
WDAK, West Point
WSUI, Iowa City
WTIC, Hartford
KGLO, Mason City
WNBC, New Britain
Idaho
KMA, Shenandoah
WELI, New Haven
KIDO, Boise
KSCJ, Sioux City
WNLC, New London
KRLC, Lewiston
KTRI, Sioux City
695
Kansas
KGGF, Coffeyville
KGNO, Dodge City
KTSW, Emporia
KVGB, Great Bend
KCKN, Kansas City
KFKU, Lawrence
WREN, Lawrence
KOAM, Pittsburgh
KSAL Salina
WIBW, Topeka
KANS, Wichita
KFBI, Wichita
KFH, Wichita
Kentucky
WCMI, Ashland
WBKY, Beattyville
WLBJ, Bowling Green
WLAP, Lexington
WAVE, Louisville
WGRC, Louisville
WHAS, Louisville
WOMI, Owensboro
Louisiana
KALB, Alexandria
WJBO, Baton Rouge
KVOL, Lafayette
KPLC, Lake Charles
WMLB, Monroe
WNOE, New Orleans
WWL, New Orleans
KTBS, Shreveport
KWKH, Shreveport
Maine
WRDO, Augusta
WLBZ, Bangor
WCOU, Lewiston
WCSH, Portland
WGAN, Portland
Maryland
WBAL, Baltimore
WCAO, Baltimore
WCBM, Baltimore
WFBR, Baltimore
WTBO, Cumberland
Massachusetts
WAAB, Boston
WBZ, Boston
WCOP, Boston
WEEI, Boston
WHDH, Boston
WMEX, Boston
WNAC Boston
WORL, Boston
WSAR, Fall River
WHAI, Greenfield
WOCB, Hyannis
WLAW, Lawrence
WLLH, Lowell
WNBH, New Bedford
WBRK, Pittsfield
WBZA, Springfield
WMAS, Springfield
WSPR, Springfield
WOCB, West Yarmouth
WORC, Worcester
WTAG, Worcester
Michigan
WELL, Battle Creek
WBCM, Bay City
WHDF, Calumet
WJBK, Detroit
WJR, Detroit
WMBC, Detroit
WWJ, Detroit
WXYZ, Detroit
WFDF, Flint
WASH, Grand Rapids
WLAV, Grand Rapids
WOOD, Grand Raapids
WIBM, Jackson
WKZO, Kalamazoo
WDMJ
, Marquette
WKBZ:
, Muskegon
WHLS,
Port Huron
WSAM
, Saginaw
Minnesota
KATE,
Albert Lea
KDAL,
Duluth
WEBC,
Duluth
WMFG
, Hibbing
KYSM,
Mankato
WCCO
, Minneapolis
WDGY,
Minneapolis
WLOL,
Minneapolis
WTNC
, Minneapolis
KVOX,
Moorhead
WCAL,
Northfield
KROC,
Rochester
KFAM,
St. Cloud
KSTP, !
it. Paul
WHLB,
Virginia
KWLM
, Willmar
KWNO
, Winona
Mississippi
WCBI,
Columbus
WJPR,
Greenville
WFOR,
Hattiesburg
WJDX,
Jackson
WSLI, Jackson
WAML, Laurel
WCOC, Meridian
WQBC, Vicksburg
Missouri
KFVS, Cape Girardeau
KFRU, Columbia
KCMO, Kansas City
KMBC, Kansas City
WDAF, Kansas City
WHB, Kansas City
KFEQ, St. Joseph
KMOX, St. Louis
KSD, St. Louis
KWK, St. Louis
KXOK, St. Louis
WEW, St. Louis
WIL, St. Louis
KGBX, Springfield
Montana
KGHL, Billings
KGEZ, Kalispell
KGVO, Missoula
Nebraska
KMMJ, Clay Center
KORN, Fremont
KHAS, Hastings
KGFW, Kearney
KFAB, Lincoln
KFOR, Lincoln
KGNF, North Platte
KOIL, Omaha
KOWH, Omaha
WOW, Omaha
KGKY, Scottsbluff
Nevada
KOH, Reno
New Hampshire
WKNE, Keene
WLNH, Laconia
WFEA, Manchester
WHEB, Portsmouth
New Jersey
WBAB, Atlantic City
WAAT, Jersey City
WHOM, Jersey City
New Mexico
KGGM, Albuquerque
KOB, Albuquerque
KICA, Clovis
KGFL, Roswell
KVSF, Santa Fe
New York
WABY
, Albany
WOKO, Albany
WMBO, Auburn
WNBF
, Binghamton
WBBR,
Brooklyn
WCNW, Brooklyn
WBEN
, Buffalo
WEBR,
Buffalo
WGR,
Buffalo
WKBW, Buffalo
WCAD
, Canton
WENY
, Elmira
WGBB,
Freeport
WHCU
, Ithaca
WJTN,
Jamestown
WGNY
, Newburgh
WABC
, New York
WBNX
, New York
WEAF,
New York
WINS,
New York
WJZ, 1
^ew York
WNYC
, New York
WOR,
New York
WOV,
New York
WQXR,
New York
WSLB,
Ogdensburg
WMFF,
Plattsburg
WKIP,
Poughkeepsie
WHAM
, Rochester
WHEC,
Rochester
WNBZ
, Saranac Lake
WGY,
Schenectady
WFBL,
Syracuse
WSYR,
Syracuse
WHAZ,
, Troy
WTRY,
Troy
WIBX,
Utica
WFAS,
White Plains
WWRL,
, Woodside
North Carolina
WISE, ,
Asheville
WWNC
1, Asheville
WBT, Charlotte
WSOC,
Charlotte
WDNC,
Durham
WGNC,
Gastonia
WBIG,
Greensboro
WGTC,
Greenville
WHKY,
Hickory
WMFR,
High Point
WPTF,
Raleigh
WRAL,
Raleigh
WCBT,
Roanoke Rapids
WEED,
Rocky Mount
WSTP,
Salisbury
WMFD,
Wilmington
WGTM,
Wilson
WAIR,
Winston-Salem
WSJS, i
iVinston-Salem
North Dakota
KFYR, Bismarck
KDLR, Devils Lake
WDAY, Fargo
KRMC, Jamestown
KGCU, Mandan
KLPM, Minot
Ohio
WDAC, Akron
WAKR, Akron
WJW, Akron
WICA, Ashtabula
WHBC, Canton
WCKY, Cincinnati
WCPO, Cincinnati
WKRC, Cincinnati
WLW, Cincinnati
WSAI, Cincinnati
WCLE, Cleveland
WGAR, Cleveland
WHK, Cleveland
WTAM, Cleveland
WBNS, Columbus
WCOL, Columbus
WHKC, Columbus
WOSU, Columbus
WHIO, Dayton
WING, Dayton
WLOK, Lima
WMRN, Marion
WPAY, Portsmouth
WIZE, Springfield
WSTV, Steubenville
WSPD, Toledo
WTOL, Toledo
WFMJ, Youngstown
WKBN, Youngstown
WHIZ, Zanesville
Oklahoma
KADA, No. of Ada
KGRC, Enid
KBIX, Muskogee
KOCY, Oklahoma City
KOMA, Oklahoma City
KTOK, Oklahoma City
WKY, Oklahoma City
KHBG, Okmulgee
KGFF, Shawnee
KOME, Tulsa
KTUL, Tulsa
KVOO, Tulsa
Oregon
KWIL, Albany
KAST, Astoria
KBND, Bend
KBKR, Baker
KOAC, Corvallis
KORE, Eugene
KUIN, Grants Pass
KFJI, Klamath Falls
KOOS, Marshfield
KMED, Medford
KALE, Portland
KBPS, Portland
KEX, Portland
KGW, Portland
KOIN, Portland
KXL, Portland
KRNR, Roseburg
KSLM, Salem
KODL, The Dalles
Pennsylvania
WCBA-WSAN, Allenrown
WFBG, Altoona
WCED, Du Bois
WEST, Easton
WLEU, Erie
WIBG, Glenside
WHJB, Greensburg
WHP, Harrisburg
WKBO, Harrisburg
WAZL, Hazleton
WJAC, Johnstown
WGAL, Lancaster
WKST, New Castle
WKPA, New Kensington
KYW, Philadelphia
WCAU, Philadelphia
WDAS, Philadelphia
WFIL, Philadelphia
WHAT, Philadelphia
WIP, Philadelphia
WPEN, Philadelphia
KDKA, Pittsburgh
WCAE, Pittsburgh
WWSW, Pittsburgh
WJAS, Pittsburgh
WEEU, Reading
WRAW, Reading
WARM, Scranton
WGBI, Scranton
WKOK, Sunbury
WMBS, Uniontown
WBAX, Wilkes-Barre
WBRE, Wilkes-Barre
WRAK, Williamsport
WORK, York
Rhode Island
WEAN, Providence
WJAR, Providence
WPRO, Providence
697
South Carolina
WAIM,
Anderson
WCSC,
Charleston
WTMA
, Charleston
WCOS,
Columbia
WIS, Columbia
WOLS,
Florence
WFBC,
Greenville
WORD,
Spartanburg
WFIG,
Sumter
South Dakota
KABR,
Aberdeen
KFDY,
Brookings
KOBH,
Rapid City
WCAT,
Rapid City
KSOO,
Sioux Falls
KUSD,
Vermillion
WNAX
, Yankton
Tennessee
WOPI,
Bristol
WAPO,
Chattanooga
WDEF,
Chattanooga
WDOD
, Chattanooga
WHUB
, Cookeville
WTJS,
Jackson
WJHL,
Johnson City
WKPT,
Kingsport
WNOX
, Knoxville
WBIR,
Knoxville
WROL,
Knoxville
WHBQ
, Memphis
WMC,
Memphis
WMPS
, Memphis
WREC,
Memphis
WLAC
, Nashville
WSIX,
Nashville
WSM,
Nashville
Texas
KRBC,
Abilene
KFDA,
Amariilo
KGNC
, Amariilo
KNOW, Austin
KTBC,
Austin
KFDM,
Beaumont
KBST,
Big Spring
WTAW, College Station
KRIS,
Corpus Christi
KAND
, Corsicana
KRLD,
Dallas
WFAA
, Dallas
WRR,
Dallas
KFPL,
Dublin
KFJM,
Fort Worth
KROD
, El Paso
KTSM
, El Paso
KGKO, Fort Worth
WBAP, Fort Worth
KPRC, Houston
KTRH, Houston
KXYZ, Houston
KOCA, Kilgore
KPAB, Laredo
KFRO, Longview
KFYO, Lubbock
KRLH, Midland
KPDN, Pampa
KPLT, Paris
KPAC, Port Arthur
KGKL, San Angelo
KABC, San Antonio
KONO, San Antonio
KTSA, San Antonio
WOAI, San Antonio
KRRV, Sherman
KTEM, Temple
KCMC, Texarkana
KGKB, Tyler
KVWC, Vernon
WACO, Waco
KRGV, Weslaco
KWFT, Wichita Falls
Utah
KLO, Ogden
KEUB, Price
KDYL, Salt Lake City
KSL, Salt Lake City
KUTA, Salt Lake City
Vermont
WCAX, Burlington
WSYB, Rutland
Virginia
WCHV, Charlotteville
WBTM, Danville
WSVA,
WLVA,
Harrisonburg
Lynchburg
WGH,
WTAR,
Newport News
Norfolk
WPID,
WMBG
Petersburg
i, Richmond
WRNL
WRVA
, Richmond
, Richmond
WDBJ,
WSLS,
Roanoke
Roanoke
WLPM
, Suffolk
Washington
KXRO,
KIRO,
Aberdeen
Seattle
KJR, Seattle
KOL, Seattle
*
• •
698
KOMO, Seattle
KRSC, Seattle
KXA, Seattle
KGA, Spokane
KHQ, Spokane
KMO, Tacoma
KVI, Tacoma
KUJ, Walla Walla
KIT, Yakima
West Virginia
WJLS, Beckley
WCHS, Charleston
WGKU, Charleston
WBLK, Clarksburg
WMMN, Fairmont
WSAZ, Huntington
WLOG, Logan
WAJR, Morgantown
WPAR, Parkersburg
WWVA, Wheeling
Wisconsin
WHBY, Appleton
WEAU, Eau Claire
KFIZ, Fond du Lac
WTAQ, Green Bay
WCLO, Janesvilje
WKBH, La Crosse
WHA, Madison
WIBA, Madison
WEMP, Milwaukee
WISN, Milwaukee
WTMJ, Milwaukee
WRJN, Racine
WHBL, Sheboygan
WDSM, Superior
WSAU, Wasau
WFHR, Wisconsin Rapids
Wyoming
KDFN, Casper
KFBC, Cheyenne
KYAN, Cheyenne
KVRS, Rock Springs
KWYO, Sheridan
Alaska
KINY, Juneau
KHBC, Hilo
Hawaii
KHBC, Hilo
KGMB, Honolulu
KGU, Honolulu
KTOH, Lihue
Puerto Rico
WPAB, Ponce
WKAQ, San Juan
S E S A C
By PAUL HEINECKE
President
SESAC will maintain the same policies it has followed since its founding in
1931, namely to extend full cooperation to all commercial users of music and to
make available the best music for any type of program,
SESAC has long term licenses with nearly 700 radio stations in the United
States and all national and regional networks, in addition to similar agreements
with major hotel chains and leading theatres. All licenses approaching their ex-
piration dates have been renewed for an additional jive year period.
SESAC control performance rights, synchronization rights and mechanical
rights in 125 music catalogs, the majority of which are American publishers.
More than 55,000 copyrighted musical compositions are contained in these
catalogs.
The SESAC Music Guide, recently issued, lists 200 classifications of music,
and indicates the publishers from whom these various types of music can be
ordered. SESAC music includes some of the works of Victor Herbert, Rudolf
Friml, Edward MacDowell, Frankie Carle, Richard Strauss, Jan Sibelius, Mrs.
H. H. A. Beach, Charles Wakefield Cadman, Franz Lehar, Igor Stravinsky, Eugene
Zador and many others. SESAC also controls thousands of hymns and religious
music for every denomination; thousands of hillbilly, western and cowboy bal-
lads; brass band and patriotic music; orchestra, instrumental and vocal material;
and music of every other category, thus providing the broadcaster with diversified
and well balanced musical programs.
SESAC compositions are also obtainable in recorded form on hundreds of
phonograph records and transcriptions, and are featured in film productions of
all major film studios.
SESAC, for the past ten years has maintained a staff of traveling field repre-
sentatives to contact radio stations, advertising agencies, transcription companies,
motion picture studios and other licensees, for the purpose of assisting them in
their music and program problems. This close cooperation has proved invaluable
and has assisted SESAC to anticipate the music needs of its licensees.
SESAC receives hundreds of unsolicited letters from broadcasters confirming
the value of the SESAC music repertory and expressing appreciation for the
helpful visits of our field representatives during the past ten years; for the co-
operative policy of SESAC, and for the excellent music supplied by SESACs
publisher affiliates.
SESAC is proud of its enviable reputation based on a decade of service to the
radio industry, and proud to deserve the many expressions of appreciation from
the radio industry.
SESAC is resolved to continue the same helpful service it has rendered in the
past.
699
Publisher Affiliates
Accordion Music Publishing Co., New York
Deiro, Pietro
Adler (see Edition Adler)
Albright Music Company (see National Music
Co.)
Alford, Harry L, Chicago
Altschuler, J.; Warsaw
American Music, Inc., Portland, Ore.
Master Music Makers
Westmore Music Corporation
Arct, M.; Warsaw
Ashmall Company, Wm. E (See McLaughlin &
Reilly Co.)
Augsburg Publishing House; Minneapolis
Barnes, A. S. and Company, Inc.; New York
Barwicki, K. T.; Poznan
Beirly Company (See Chart Music Publishing
House, Inc.)
Berge Music Co. (See McLaughlin & Reilly Co.)
Braun, Hubert J.; Chicago
Braun Music Co. (See Braun, Hubert J.)
Braun Organization, The (See Braun, Hubert J.)
Broadcast Music Publishers (See National Music
Company, Inc.)
Bryant Music Company; New York
Calbo, N.; Barcelona
Catholic Music Publishing Company (See Mc-
Laughlin & Reilly Co.)
Chart Music Publishing House, Inc.; Chicago
Beirly Company, Alfred
Coanacher, B.
Huffer, Fred. K.
Littig Music Publishing Co., Frank
Warde, Harry
Warner, F. Eugene
Western Accordion Music Company
Coanacher, B. (See Chart Music Publishing
House, Inc.)
Colombo, Alberto; Hollywood
Composers Press, Inc., The; New York
Cross & Winge, Inc. (See American Music, Inc.)
Culla, Antonio; Barcelona
Deiro, Pietro (See Accordion Music Publishing
Co.)
Denison & Co., T. S.; Chicago
Di Bella, 0.; New York
Ediciones Fermata (See Ediciones Internacionales
Fermata)
Ediciones Internacionales Fermata: Buenos Aires
(South American Publications)
Ediciones Musicales Pampa, Buenos Aires
Ediciones Internacionales Fermata, Warsaw (Eu-
ropean Publications)
Ediciones Musicales Pampa (See Ediciones Inter-
nacionales Fermata)
Ediciones Rodoch (C. Rodriguez); Bilbao
Ediciones A. Urmeneta; Barcelona
Edition Adler; Berlin
(See Heinrichshofen's Verlag)
Edition "Jastrzab"; Warsaw
Rudnicky, Walery; Warsaw
"W.J.R."; Warsaw
Rzepecki, J.; Warsaw
Editions "Olympia"; Warsaw
Editions Pro Arte; Lwow - Warsaw
Eulenburg, Ernst; London
Fairbank Company, H. W. (See National Music
Co.)
Fermata (See Ediciones Internationales Fermata)
Foerster, Joh. (See Reinecke)
Forberg, Rob.; Leipzig
International Edition; Leipzig
Jurgenson, P.; Leipzig
Gebethner & Wolff; Warsaw
Gehrmans Musikforlag, Carl; Stockholm
Gilbert Music Company (See McLaughlin &
Reilly Co.)
Gornston, David; New York
Gospel Music Publications (See Hathaway, Frank-
lin Earl)
Grabczewski, F.; Warsaw
Haberer-Helasco, Hermann; Madrid-Lisbon
Hall & McCreary Co.; Chicago
Hanson, E. Eddy (See National Music Company,
Inc.)
Harmonica Edition Publishing Co., New York
Harmonie-Verlag
Rondo-Verlag
Hart's Music Company (See National Music Co.)
Haslinger, Carl T. (See Lienau)
Haslinger Musikverlag (See Lienau)
Hathaway, Franklin Earl, Music Publisher;
Chicago
Gospel Music Publications; Chicago
Haushahn, G. (See Reinecke)
Heinrichshofen's Verlag Edition Adler
Helasco (See Haberer-Helasco)
Hoffman Company, Raymond A.; Chicago
Huffer Publications, Fred. K. (See Chart Music
Publishing House, Inc.)
Idzikowski, Leon; Warsaw
Idzikowski, M.; Warsaw
International Edition (See Forberg)
Jastrzab (See Edition "Jastrzab")
Jewel Music Publishing Co.; New York
Jurgenson, P. (See Forberg)
Keene, Inc., Hank; South Coventry, Conn.
Kelman Music Corp.; New York
King Music House, Inc.; K. L.; Fort Dodge, la
Kjos Music Co., Neil A.; Chicago
Koester, A. (See Lienau)
Krentzlin, H. R. (See Lienau)
Lebendiger, Henryk (See Ediciones Internationales
Fermata)
Lienau'sche Musikverlage
Carl Tobias Haslinger
H. R. Krentzlin
Musikverlag Haslinger
700
Musikverlag Adolf Koester
Schleslnger'sche Buch b Musikhdlg
Otto Wernthal
Littig Music Publishing Co., Frank (See Chart
Music Publishing House, Inc.)
Liturgical Music Company (See McLaughlin fir
Reilly Co.)
Loebel, J. (See Reinecke)
McLaughlin fir Reilly Co.; Boston, Mass.
Liturgical Music Company; Boston, Mass.
Catholic Music Publishing Company; Boston,
Mass.
including composition taken over from
Wm. E. Ashmall Company; Boston, Mass.
Berge Music Company; New York, N. Y.
John Singenberger; St. Francis, Wise.
Otto Singenberger; Mundelein, III.
Gilbert Music Company; Chicago, III.
Mora, Jose; Barcelona
Music Products Corporation; Chicago
National Music Company, Inc.; Chicago
Albright Music Company; Chicago
Broadcast Music Publishers; Chicago
(See E. Eddy Hanson)
Fairbank Company, H. W.; Chicago
Hart's Music Company; Chicago
Popular Music Publications; Chicago
Select Music Company; Chicago
Standard Music Company; Chicago
(See Eddie Hanson)
Standard Songs; Chicago
(See Eddie Hanson)
Windsor Music Company; Chicago
including compositions taken over from:
E. Eddy Hanson
Nattrass-Schenck, Inc.; New York
Noske, R. (See Reinecke)
Nowa Scena; Warsaw
Olympia (See Editions "Olympia")
Orduna, Leopoldo; Barcelona
Pagani, 0., & Bro.; New York
Panella, Frank A.; Pittsburgh, Pa.
Parks Company, J. A., The; York, Neb.
Polskie Towarzystwo Muzyki Wspolczes Nej;
Warsaw
Popular Music Publications (See National Music
Company)
Pro Arte (See Editions Pro Arte)
"PWP" Przedstawicielstwo Wydawnictw Pols-
kich (Association of Polish Publishers) ;
Warsaw
Radio City Guitar Studio; New York
Reinecke, Gebrueder
Joh. Foerster
Gustave Haushahn
J. Loebel
Rich. Noske
Rodoch (See Ediciones Rodoch)
Rodriguez (See Ediciones Rodoch)
Rondo-Verlag (See Harmonia Edition)
Rudnicki, Walery (See Edition "Jastrzab")
Rzepecki (See Edition "Jastrzab")
Sajewski, W. H.; Chicago
Schlesinger (See Lienau)
Schmidt Co., The Arthur P.; Boston
Schmitt Music Company, Paul A.; Minneapolis
Schuberth, Edward, & Co., Inc.; New York
Schuberth, Jr., Fritz
Select Music Company (See National Music Co.)
Seyfarth, G.; Lwow
Singenberger, John (See McLaughlin & Reilly
Co.)
Singenberger, Otto (See McLaughlin & Reilly
Co.)
Smith Music Co., Inc., Wm. J.; New York
Solunastra (See Haberer-Helasco)
Stahl, Wm. C; Milwaukee
Stamps-Baxter Music Company, Dallas, Texas;
Chattanooga, Tenn.; Pangborn, Ark.
Standard Music Company (See National Music
Company, Inc.)
Standard Songs (See National Music Company,
Inc.)
Steingraeber Verlag
Thorsings Musikforlag, Alfred; Copenhagen
Towarzystwo Wydawnicze Muzyki Polskiej;
Warsaw
Union de Compositores; Barcelona, Spain
Urgelles, J.; Barcelona
Urmeneta (See Ediciones A. Urmeneta)
Vieweg, Chr. Friedr.; Berlin
Vitak-Elsnic Co.; Chicago
Warde Company, Harry (See Chart Music Pub-
lishing House, Inc.)
Warner, F. Eugene (See Chart Music Publishing
House, Inc.)
Warszawskie Towarzystwo Muzycne (Warsaw
Music Society) ; Warsaw
Wernthal, Otto (See Lienau)
Western Accordion Music Company (See Chart
Music Publishing House, Inc.)
Westmore Music Corporation (See American
Music, Inc.)
Whitney Blake Music Publishers; New York
Windsor Music Company (See National Music
Co.)
"W.J.R." (See Edition "Jastrzab")
Yanguas, Mariano; Madrid
"Zaiks" Zwiazku Autorow, Kompozytorow I
Wydawcow; Warsaw
(Authors-Composers and Publishers Associa-
tion of Poland)
Zalewski, B. J.; Chicago
• •
701
MUSIC PUBLISHERS
A NATION-WIDE LISTING
— A —
ABC Music Corp., 799 Seventh Avenue, New York
City.
Accordion Music Publishing Co., 46 Greenwich
Avenue, New York City.
Addazzio-Robsham-Matthews Music Publishing Co.,
1576 Broadway, New York City.
Advance Music, Inc., 6700 Sunset Blvd., Hollywood,
Calif.
Affiliated Music Corp., 113 West 57th Street,
New York City.
Ager, Yellen & Bornstein, Inc., 745 Seventh Ave-
nue, New York City.
Alfred Music Co., 145 West 45th Street, New
York City.
Allen, Thornton W., Co., 74 Riverside Drive, New
York City.
Alpha Music, 110 West 42nd Street, New York
City.
American Music, Inc., 430 N. Michigan Avenue,
Chicago, III.
Amsco Music Sales Co., Inc., 1600 Broadway,
New York City.
Apollo Music Co., 301 West 41st Street, New
York City.
Artists Music Corp., 8 West 49th Street, New
York City.
Ascher, Emil, Inc., 315 Fourth Avenue, New York
City.
Associated Music Publishers, Inc., 25 West 45th
Street, New York City.
Augsburg Publishing House, 425 South 4th Street,
Minneapolis, Minn.
— B —
Ball Music Publishing Co., 114 West 44th Street,
New York City.
Barnes, A. S., and Company, Inc., 67 West 44th
Street, New York City.
Baron, M., Inc., 1650 Broadway, New York City.
Belwin, Inc., 43 West 23rd Street, New York City.
Berlin, Irving, Inc., 799 Seventh Avenue, New
York City.
Birchard, C. C, & Co., 221 Columbus Avenue,
Boston, Mass.
Blake, Whitney, Music Publisher, 1585 Broadway,
New York City.
Blank, S., 190 East Second Street, New York City.
Books and Music, Inc., 113 West 57th Street,
New York City.
Boosey-Hawkes-Belwin, Inc., 43 West 23rd Street,
New York City.
Boraine Music Co., 1619 Broadway, New York City.
Boston Music Co., 3 East 43rd Street, New York
City.
Braun Music Co., 1619 Broadway, New York City.
Bregman, Vocco & Conn, Inc., 1619 Broadway,
New York City.
Briegel, George F., Inc., 1270 Sixth Avenue, New
York City.
Broadcast Music, Inc., 580 Fifth Ave., New York
City.
Broadway Music Corp., 1619 Broadway, New
York City.
Brown & Henderson, Inc., 1619 Broadway, New
York City.
— c —
Caesar, Irving, 1619 Broadway, New York City.
Century Music Publishing Co., 235 West 40th
Street, New York City.
Chappell & Co., Inc., 1270 Sixth Avenue, New
York City.
Chart Music Publishing House, Inc., 45 East 17th
Street, New York City, and 506 S. Wabash,
Chicago, III.
Cherio Music Publishers, 210 Fifth Avenue, New
York City.
Church, John, Co., 2410 Walnut Street, Phila-
delphia, Pa.
Circle Music Publications, Inc., 1270 Sixth Ave-
nue, New York City.
Clark, Kenneth S., 1657 Broadway, New York
City.
Cole, M. M., Publishing House, 2611 S. Indiana
Avenue, Chicago, III.
Colonial Music Publishing Co., 168 West 23rd St.,
New York City.
Composers Press, Inc., 853 Seventh Avenue, New
York City.
Concord Music Publishing Co., 20 West 47th Street,
New York City.
Coslow Music Co., 48 West 48th St., New York
City.
Crawford Music Corp., 1619 Broadway, New York
City.
Curtis, L. B., Music Publisher, 1595 Broadway,
New York City.
— D —
Dash Connelly, Inc., 1619 Broadway, New York
City.
Denison & Co., 203 N. Wabash, Chicago, III.
Denton & Haskins Corp., 1658 Broadway, New
York City.
Di Bella, O., 162 East 116th Street, New York
City.
Ditson, Oliver, Co., Inc., 10 East 43rd Street, New
York City and 2410 Walnut St., Philadelphia,
Pa.
Donaldson, Douglas & Gumble, Inc., 1619 Broad-
way, New York City.
— E —
Empire Music Publishing Co., 1587 Broadway,
New York City.
Evans Music Co., 133 Essex Street, Boston, Mass.
Exclusive Publications, Inc., 1619 Broadway, New
York City.
— F
Famous Music Corp., 1619 Broadway, New York
City.
Feist, Leo, Inc., 1629 Broadway, New York City.
Festival Music Co., 1115 K Street, N. W., Wash-
ington, D. C.
Fillmore Music House, 528 Elm Street, Cincinnati,
Ohio.
Fischer, Carl, Inc., 56 Cooper Square, New York
City.
Fischer, Carl, Inc., 119 West 57th Street, New
York City.
702
Fischer, J., & Bro., 119 West 40th Street, New
York City.
Fisher, Fred, Music Co., Inc., 1619 Broadway,
New York City.
Fitzsimmons, H. T., Co., Inc., 23 East Jackson
Blvd., Chicago, III.
Flammer, Harold, Inc., 10 East 43rd Street, New
York City.
Flaschner, O., Music Co., 4 West 43rd Street,
New York City.
Foley, Charles, 4 East 46th Street, New York City.
Forster Music Publisher, Inc., 216 South Wabash,
Chicago, III., and 1658 Broadway, New York
City.
Fox, Sam, Publishing Co., 1250 Sixth Avenue,
New York City.
— G —
Galaxy Music Corp., 17 West 46th Street, New
York City.
Gem Music Corp., 1619 Broadway, New York City.
Georgeoff, Evan, Music Publishing Co., The
Arcade, Cleveland, Ohio.
Georgia Music Corp., 1619 Broadway, New York
City.
Gershwin, George, Publishing Corp., 1270 Sixth
Avenue, New York City.
Gilbert, L. Wolfe, Music Publishing Co., 6912
Hollywood Blvd., Hollywood, Calif.
Gordon, Hamilton S., Inc., 1260 Sixth Avenue,
New York City.
Gornston, David, 117 West 48th Street, New York
City.
Gray, H. W., Co., Inc., 159 East 48th Street,
New York City.
Green Bros. & Knight, Inc., 1619 Broadway, New
York City.
— H —
Hall & McCreary Co., 434 S. Wabash, Chicago,
III.
Handy Bros.' Music Co., Inc., 1587 Broadway,
New York City.
Harms, Inc., 1250 Sixth Avenue, New York City.
Harms, T. B., Co., 1270 Sixth Avenue, New York
City.
Harris, Charles K., 701 Seventh Avenue, New
York City.
Hathaway, Franklin Earl, 306 S. Wabash, Chicago,
III.
Haviland, F. B., Publishing Co., 114 W. 44th
Street, New York City.
Hill, James F., & Co., 1650 Broadway, New York
City.
Hinds, Hayden & Eldridge, Inc., 5 Union Square,
New York City.
Hitchcock Publishing Co., 38 John Street, New
York City.
Hoffman Co., Raymond A., 509 S. Wabash, Chi-
cago, III.
Hollywood Songs, Inc., 1250 Sixth Avenue, New
York City.
Independent Music Publishers, 205 East 42nd
Street, New York City.
Italian Book Co., 145 Mulberry Street, New York
City.
J
Jacobs, Walter, Inc., 120 Boylston Street, Boston.
Jewel Music Publishing Co., Inc., 1674 Broadway,
New York City.
Jordon Music Publishing Co., 77 West 46th Street,
New York City.
— K —
Kalmar & Ruby Music Corp., 6301 Sunset Blvd.,
Hollywood, Calif.
Kammen, J. & J., Music Co., 305 Roebling Street,
Brooklyn, N. Y.
Kanner Music Publishing Co., 343 West 87th
Street, New York City.
Karczag Publishing Co., 62 West 45th Street,
New York City.
Kay & Kay Music Publishing Corp., 1658 Broad-
way, New York City.
Keane, Mitchell, Inc., 113 West 57th Street, New
York City.
Keene, Inc., Hank, South Coventry, Conn.
Kelman Music Corp., 1674 Broadway, New York
City.
Kendis Music Corp., 1587 Broadway, New York
City.
King Music House, Inc., K. L., Fort Dodge, Iowa.
Kjos, Neil A., Music Co., 14 West Lake Street,
Chicago, III.
— L —
Leeds Music, Inc., 1270 Sixth Avenue. New York
City.
Lewis Music Publishing Co., Inc., 1619 Broad-
way, New York City.
Lincoln Music Corp., 1619 Broadway, New York
City.
Loeb Lissauer, Inc., 1619 Broadway, New York
City.
Luz Bros., 1674 Broadway, New York City.
— M —
Me'^'c Music Co., 48 West 48th St., New
York City.
Marks, Edward B., Music Corp., 1250 Sixth Ave-
nue, New York City.
Mayfair Music Co., 1619 Broadway, New York
City.
McLaughlin & Reilly Co., 100 Boylston Street,
Boston, Mass.
Melo-Art Music Publishers, 1674 Broadway, New
York City.
Melrose Bros.' Music Co., Inc., 1619 Broadway,
New York City.
Mercer & Morris, Inc., 1619 Broadway, New York
City.
Metro Music Co., 58 Second Avenue, New York
City.
Metropolitan Music Co., 222 Fourth Ave., New
York City.
Miller, Bob, Inc., 1619 Broadway, New York City.
Miller Music, Inc., 1629 Broadway, New York
City.
Mills Music, Inc., 1619 Broadway, New York City.
Movietone Music Corp., 1250 Sixth Avenue, New
York City.
Mumil Publishing Co., 1140 Broadway, New York
City.
Musette Publishers, 30 Rockefeller Plaza, New
York City.
Music Products Corporation, 28 East Jackson
Street, Chicago, III.
Music Publishers Holding Corp., 1250 Sixth Ave-
nue, New York City.
Music Service Co., 170- A Tremont Street, Boston,
Mass.
N
National Music Co., 306 South Wabash Avenue,
Chicago, III.
Nattrass-Schenck, Inc., 145 West 45th Street,
New York City.
New Era Music Corp., 17 East 49th Street, New
York City.
New World Music Corp., 1650 Broadway, New
York City.
Nola Music Publications, 1619 Broadway, New
York City.
703
— o —
Olman Music Corp., 1619 Broadway, New York
City.
P
Paramount Music Corp., 1619 Broadway, New
York City.
Parks Company, J. A., York, Nebr.
Paulbrook Music Corp., 730 Seventh Avenue, New
York City.
Paull-Pioneer Music Corp., 1657 Broadway, New
York City.
Peer, Ralph S., 1619 Broadway, New York City.
Piedmont Music Co., Inc., 156 West 54th Street,
New York City.
Presser, Theodore, Co., 1712 Chestnut Street,
Philadelphia, Pa., and 10 East 43rd Street, New
York City.
— q —
Quincke, W. A., & Co., 430 South Broadway,
Los Angeles, Calif.
— R —
Red Star Songs, Inc., 1619 Broadway, New York
City.
Regent Music Co., 1619 Broadway, New York
City.
Remick Music Corp., 1250 Sixth Avenue, New
York City.
Rialto Music Publishing Corp., 1674 Broadway,
New York City.
Ricordi, G., & Co., 12 West 45th Street, New
York City.
Ringle, Dave, 1585 Broadway, New York City.
Robbins Music Corp., 799 Seventh Avenue, New
York City.
Robison, Carson J., 48 West 48th Street, New
York City.
Rodehever Co., The, 20 East Jackson Boulevard,
Chicago, III.
Rosche, Geo. F., & Co., 337 West Madison, Chicago,
III.
Rossiter, Will, 173 West Madison Street, Chicago.
Row, R. D., Music Co., 725 Boylston Street, Boston,
Mass.
Roy Music Co., 1619 Broadway, New York City.
Rubank, Inc., 736 South Campbell Avenue, Chi-
cago, III.
Russian Music Co., Inc., 121 Lexington Avenue,
New York City.
Sesac Publications, 113 West 42nd Street, New
York City.
Shapiro, Bernstein & Co., Inc., 1270 Sixth Ave-
nue, New York City.
Sing Song Music Co., 1650 Broadway, New York
City.
Skidmore Music Co., Inc., 1270 Sixth Avenue,
New York City.
Smith, William J., Music Co., 254 West 31st
Street, New York City.
Sorkin Music Co., 251 Fourth Avenue, New York
City.
Southern Music Publishing Co., 1619 Broadway,
New York City.
Spencer, Norman & Son, 145 West 45th Street,
New York City.
Spier, Larry, Inc., 1619 Broadway, New York City.
Sprague-Coleman, 62 West 45th Street, New York
City.
Stahl, William C, 617 N. Second Street, Milwaukee,
Wise.
Stasny Music Corp., 1619 Broadway, New York
City.
Strand Music Co., 1650 Broadway, New York City.
Summy, Clayton F., Co., 321 South Wabash Ave-
nue, Chicago, III.
Sun Music Co., 1250 Sixth Avenue, New York City.
Superior Music, Inc., 1619 Broadway, New York
City.
— T —
Tempo Publishing Co., 745 Seventh Avenue, New
York City.
Tenney, Harry, Inc., 1619 Broadway, New York
City.
Tesio, P., & Sons, 353 Eighth Avenue, New York
City.
Tin Pan Alley Publications, Inc., 1011 Chestnut
Street, Philadelphia, Pa.
Transcontinental Music Co., 113 West 57th Street,
New York City.
Tullar-Meredith Co., 91 Seventh Avenue, New
York City.
Twentieth-Century Music Corp., 799 Seventh Ave-
nue, New York City.
— V —
Vogel, Jerry, Music Co., Inc
Street, New York City.
Von Tilzer, Harry, Music Publishing Co
Broadway, New York City.
Von Tilzer, Will, 1619 Broadway, New York City
112 West 44th
1587
— s —
Sajewski, W. H., 1017 North Milwaukee, Chicago,
III.
Santly-Joy-Select, Inc., 1619 Broadway, New York
City.
Saunders Publications, 5617 Hollywood Blvd.,
Hollywood, Calif.
Schirmer, E. C, Music Co., 221 Columbus Ave-
nue, Boston, Mass.
Schirmer, G., Inc., 3 East 43rd Street, New York
City.
Schmidt Co., The Arthur P., 120 Boylston Street,
Boston, Mass.
Schmitt Music Company, Paul A., 88 S. 10th
Street, Minneapolis, Minn.
Schroeder & Gunther, Inc., Inc., 6 East 45th
Street, New York City.
Schuberth, Edward, & Co., 11 East 22nd Street,
New York City.
Schuster & Miller, Inc., 1619 Broadway, New York
City.
— w —
Weil, Milton, Music Co., Inc., 1250 Sixth Avenue,
New York City.
White-Smith Music Publishing Co., 13 East 17th
Street, New York City.
Williams, Clarence, Music Publishing Co., Inc.,
145 West 45th Street, New York City.
Willis Music Co., 3 East 43rd Street, New York
City.
Witmark, M. & Sons, 1250 Sixth Avenue, New
York City.
Wood, B. F., & Co., 88 St. Stephens Street, Bos-
ton, Mass.
Words and Music, Inc., 1697 Broadway, New
York City.
Z
Zalewski, B. J., 1505 W. Thomas, Chicago, III.
704
FREQUENCY MODULATION
By LT. COL. GUSTAVUS REINIGER
Radio Engineering Laboratories, Inc.
IN 1940 Frequency Modulation (F.M.) has climbed dramatically out of
the experimental classification to win the F.C.C. stamp of approval as a
full fledged commercial broadcasting service. Three years ago Radio Engi-
neering Laboratories, Inc., co-operating closely with the inventor, Major
Edwin H. Armstrong, was the only manufacturer devoting an important
part of its attention to F.M. transmitter equipment. Today there are three
other large companies in this field : Western Electric, General Electric and
R.C.A. ; while Westinghouse is reported to be also planning to come into
the field.
ority of F.M. show up with greater clar-
ity, just as this super-mechanized war
has made all other kinds of excellence in
technical equipment much more pro-
nounced.
Besides its peace time excellence,
F.M. is almost impossible to jam. Long
distance aerial raiders would not be able
to use F.M. stations to ride into the
United States on their guiding signals,
but all A.M. stations will have to be
shut down whenever an air-raid is im-
minent, as is now done in Germany.
F. M. Networks
What about F.M. networks? During
the past year repeated successful dem-
onstrations have been given of relaying
F.M. programs through four to seven
stations, without the slightest impair-
ment of the program. This ability to
relay programs through dozens of sta-
tions is one of the greatest powers of
F.M. It makes for an elasticity of com-
bination quite impossible with the A.M.
system of broadcasting. Several F.M.
networks have been under discussion for
some months. During the coming year
one or more of these will probably take
definite commercial form.
Will F.M. pay? There are already
thousands of enthusiastic listeners. The
next year will make this number mil-
lions. F.M. is ideal for automobile radio.
It eliminates all the noise, but it is still
so young that this important phase has
had almost no discussion.
Major Armstrong recalls the time
some years ago when he expressed the
opinion that a superhetrodyne A.M. re-
ceiving set could not be manufactured
for less than $100.00. He invented the
Superhetrodyne just as he did F.M. We
are now all familiar with the thousands
of Superhetrodyne A.M. sets that sell
for $9.00 to $15.00. So Major Armstrong
now says, "If the public wants F.M., ways
will be found to meet every man's
pocketbook."
Three years ago no one was manufac-
turing F.M. receiving sets in quantity —
today there are more than twenty-five
thousand sets in use, most of these sold
in the past six months. Ten or more
manufacturers are making F.M. receiv-
ers and combinations. Radio dealers gen-
erally, where F.M. programs can be
heard, are reporting increases in sales
volume of 40 per cent or more because
of F.M. interest. A very good all-use
combination (shortwave, standard radio,
10-record changer, and F.M.) has sold
a record volume in a New York depart-
ment store priced at $139.50. A good
table model set with standard radio and
F.M. sells for $70.00. A considerable
number of F.M. tuners which are de-
signed to add F.M. to present radio sets
have been bought by the public.
Frequency Modulation development
seems to be following in the footsteps of
its predecessor A.M. A year and a half
ago anyone could have applied for a
one-kilowatt experimental F.M. trans-
mitter and got on the air promptly. In
metropolitan centers such as New York
City, Chicago and Philadelphia it is al-
ready doubtful whether there will be
enough frequencies for all those who
wish to enter this new method of broad-
casting. Besides leaders in the present
broadcasting industry, leaders in other
industries are applying for and getting
construction permits for F.M. stations,
notably newspapers and department
stores in New York City, Baltimore and
Los Angeles. At time of going to press,
due to limitations by the FCC and its
regulations regarding F.M. Broadcast
stations, New York City has a greater
number of applications than there are
available frequencies.
F. M. and the War
The participation of the United States
in a major war is an item of uncertainty
to some prospective F.M. broadcasters.
It is likely however, that the vagaries of
a modern war will only make the superi-
705
ARTHUR GODFREY
'The Guy With the Friendly Voice'
&
THIRD SUCCESSIVE YEAR
COAST-TO-COAST
for
IRRADIATED CARNATION MILK
STELLA UHGER
"youfrcMollywoodJleutL Qid'
Mgt NBC
PERSONAL REPRESENTATIVES
Adaml & Adaml
1 1 EAST 44th STREET • NEW YORK CITY • MU 2-6148
706
B E H I n D
THE
m i h e
WORK OF
ARTISTS
WRITERS
ANNOUNCERS
VOCAL ARTISTS
ORCHESTRA LEADERS
NEWS COMMENTATORS
BACK STAGE PERSONNEL
SPORTS COMMENTATORS
MUSICAL DIRECTORS BY STATIONS
FOR
1940
707
^Ucudu
liUuj,
Exclusive Management
EVERETT N. CROSBY
BOB BURNS
STILL BREAKING IN MY ACT ON KRAFT MUSIC HALL)
ti
Exclusive Management
WILLIAM MORRIS AGENCY, INC.
708
Radio Artists
i*
AND THEIR WORK
DURING 1940
/•4T
— A —
ABBOTT, BUD
CBS. Kate Smith Hour.
ACE, GOODMAN
NBC. Easy Aces.
ACE, JANE
NBC. Easy Aces.
ACUFF, RAY
WSM, Nashville, Term. Grand
Ole Opry.
ADAIR, JEAN
WHKC, Columbus, Ohio. Jean
Adair On The Air.
ADAMS, BILL
CBS. Hilltop House.
ADAMS, BILL
KSFO, San Francisco, Calif.
KSFO Farm Journal.
ADAMS, DEBORAH
KYW, Philadelphia, Pa. Gar-
den Beautiful.
ADAMS, DOC
KHSL, Chico, Calif. Drama of
History.
ADAMS, FRANKLIN P.
NBC, Information Please.
ADAMS, LESLIE
KFAC, Los Angeles, Calif. On
the Street.
ADAMS, MRS. MART
WKY, Oklahoma City, Okla.
Aunt Susan's Kitchen On the
Air.
AHERN, REV, MICHAEL J,
WNAC, Boston, Mass. Catho-
lic Question Box.
AINSLEE, ANN
KMPC, Beverly Hills, Calif.
Policewoman Christie.
ALEXANDER, A. L.
WHN, New York, N. Y. Medi-
ation Board.
ALEXANDER, BEN
NBC. Little OF Hollywood,
This Moving- World, Chase and
Sanborn Program.
ALEXANDER, PAUL
KUTA, Salt Lake City, Utah.
Noonday Heat Wave.
ALLEN, ARTHUR
CBS. Kate Smith Hour.
ALLEN, BARBARA JO
NBC. The Signal Carnival,
Chase and Sanborn Program.
ALLEN, CHARME
NBC. David Harum.
ALLEN, FRED
The New Fred Allen Show
NBC, Texaco Star Theater
CBS.
ALLEN, GRACIE
CBS-NBC. Burns and Allen.
AILEN, KATHRYN
KYA, San Francisco, Calif.
ALLEN, DR. W. B.
WLPM, Suffolk, Va. Health
Chats.
ALLENBY, PEGGY
Life Can Be Beautiful CBS,
David Harum NBC, Adven-
tures of Ellery Queen, CBS.
ALLISON, FRAN
NBC. Uncle Ezra's Radio Sta-
tion EZRA.
ALLISON, JONE
NBC. The Aldrich Family,
The Light of the World.
ALLMAN, ELVIA
NBC. Bob Hope Show.
ALSTEADER, ANNE
WSAV, Savannah, Ga. Saga
of Savannah.
AMECHE, ODN
NBC. Old Gold Show.
AMECHE, JIM
NBC. Hollywood Playhouse.
AMSDELL, WILLIAM
NBC. Houseboat Hannah.
ANDERSON, BOB
WJHO, Opelika, Ala.
ANDERSON, EDDIE
"ROCHETSTER"
NBC. The Jell-0 Program.
ANSON, BILL
WIND-WJJD, Gary, Ind. Chi-
cago, 111. Traffic Court, Mu-
sical Portraits.
ANTHONY, BOB
WOLF, Syracuse, N. Y. Sand-
man's Serenade.
APPLEBY, RAY
CBS, Young Doctor Malone.
ARCHER, THOMAS
CFCF, Montreal, Que. Lest
We Forget.
ARD SISTERS
KWKH, Shreveport, La. Ari-
zona Ranch Girls.
ARNALL, CURTIS
NBC. Pepper Young's Family.
ARNOLD, BETTY
NBC. Guiding Light, Wings of
Destiny.
ARNOLD, WALTER
KMPC, Beverly Hills, Calif.
Policewoman Christie.
ARRANTS, NEAL
WOPI, Bristol, Tenn. — Va.
Home Folks Serenade.
ASCOT, RITA
NBC. Oxydol's Own Ma Per-
kins.
ATCHESON, SALLY
CFJC, Kamloops, B. C. Broad-
cast Theater.
AUBREY, WILL
KGO-KPO, San Francisco,
Calif. In The Good Old Days.
AUDRIST, VIRGINIA
WCAT, Rapid City, S. D.
AUERBACH, ARTIE
CBS. Joe Penner Program, Al
Pearce and His Gang.
AUSTIN "SHUCKS"
KMOX, St. Louis, Mo. Ozark
Varieties, Old Fashioned Barn
Dance.
AUTRY, GENE
CBS. Melody Ranch.
— B —
BECHTOLD, MARY JEANETTE
KSAL, Salina, Kans.
709
BACKUS, GEORGIA
NBC. One Man's Family.
BACON, MILTON
W C K Y , Cincinnati, Ohio.
Places Worthwhile And Folks
Worth Knowing.
BAER, PARLEY
KSL, Salt Lake City, Utah.
BAILEY, MILDRED
WTAG, Worcester, Mass. Af-
ternoon Journal.
BAILEY, RUTH
Woman in White CBS, Right
To Happiness CBS, Guiding
Light NBC.
BAIRD, ALEX
CFCF, Montreal. Que. Of Ships
and Men.
BAKER, ART
KECA-KFI, Los Angeles, Calif.
Notebook Ambassador of
Goodwill.
BAKER, EVANGELINE
KROY, Sacramento, Calif.
Who's Dancing Tonight.
BAKER, THELMA
WAPO, Chattanooga, Tenn.
BALL, LARRY
WISN, Milwaukee, Wise. Down
By Hermans.
BALZER, ROBERT
KMPC, Beverly Hills, Calif.
What Shall I Have For Din-
ner?
BANKS, JOAN
NBC. This Small Town.
BARCLAY, LUISE
NBC. Backstage Wife, Ar-
nold Grimm's Daughter.
BARD, KING
WLAV, Grand Rapids, Mich.
BARFIELD, JOHNNY
WRBL, Columbus, Ga. Korn
Time.
BARNES, WADE
WTAM, Cleveland, Ohio. Know
Your Notes.
BARNEY, MARION
When A Girl Marries CBS,
Pepper Young's Family NBC.
BARRETT, ARTHUR H.
WGH, Newport News, Va.
Your Hollywood Spectator.
BARRETT, PAT
NBC. Uncle Ezra's Radio Sta-
tion EZRA.
BARROWS, RICHARD
CBS. Young Doctor Malone.
BARRY, MARGARET
KIRO, Seattle, Wash. Father
Goose Comes To Town.
BARRYMORE, JOHN
NBC. Rudy Vallee Hour.
BARTON, CLARA
WDZ, Tuscola, 111. The Bar-
ton Family.
BARTON, JOHN
WDZ, Tuscola, 111. The Bar-
ton Family.
BARTON, WILMA
KUOA, Siloam Springs, Ark.
Book Reviews.
RUDY VALLEE
who broadcasts on the Sealtest
program for National Dairies Products,
Incorporated, Thursday evenings at
10 o'clock Eastern Daylight Time
9 o'clock Central Standard Time
8 o'clock Mountain Standard Time
7 o'clock Pacific Standard Time"
''May be heard in Hollywood
over KECA at 780 kilocycles
Granddaddy of All Quiz Programs
Parks Johnson and Wally Bntterworth
*
Beginning 10th Sponsored Year on the Air
710
RADIO ARTISTS
BAUER, CHARITA
NBC. Orphans of Divorce, Set
Sail.
BAUMHOVER, JANET
KEX-KGW, Portland, Ore.
BEALIN, FRANK
CBS. Young Doctor Malone.
BECK, JACKSON
Gasoline Alley MBS, Helen
Hayes CBS, Kate Smith CBS,
Young' Doctor Malone MB.
BECKER, BOB
NBC. Bob Becker's Chats
About Dog's.
BEHMILLER, HELEN
NBC. Story of Mary Marlin.
BEHRENS, FRANK
Romance of Helen Trent CBS,
Road of Life, NBC, Arnold
Grimm's Daughter NBC, Jack
Armstrong- NBC.
BELCHER, RED
WDZ, Tuscola, 111. Kitchen
Barn Dance.
BENNELL, JULIE
WKY, Oklahoma City, Okla.
Guild Playhouse, Karen Kerr
Shop Scout.
BENNY, JACK
NBC. The Jello Program.
BENTLEY, SPENCER
CBS. Hilltop House.
BERG, ELAINE
KFJM, Grand Forks, N. D.
BERG, GERTRUDE
CBS. The Goldberg's.
BERGEN, EDGAR
NBC. The Chase and Sanborn
Program.
BERGMAN, TEDDY
CBS. The O'Neills.
BERLE, MILTON
NBC.
BERNIE, BEN
NBC. Ben Bernie's Musical
Quiz.
BERWICK, YIOLA
CBS. Scattergood Baines.
BERWIN, BERNICE
NBC. One Man's Family.
BICE, BOB
KFSG, Los Angeles, Calif.
Bob and Audrey, The For-
gotten Man, The Anderson
Family, Our American Fam-
ily.
BIEBER, FRED
WTHT, Hartford, Conn. Hart-
ford Speaks.
BINGHAM, LESLIE
NBC. Against the Storm.
BINYON, CONRAD
NBC. One Man's Family.
BIRD, DORIS
KMO, Tacoma, Wash. You
and Your Home.
BISHOP, FRED
WNAC, Boston, Mass. Fels
Town Hall Party.
BJORGO, ROBERT
KWLC, Decorah, la. Master-
works.
BLACKWELL, BURT
WAVE, Louisville, Ky. Man
On the Street.
BLAINE, JOAN
NBC. The Valiant Lady.
BLANC, MEL
CBS. Al Pearee and His Gang.
BLANCHARD, LOWELL
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round, Swing-
stertime.
BLAND, AL
WCKY, Cincinnati, Ohio. Morn
Patrol.
BLANK. REVEREND R. G.
WDGY. Minneapolis, Minn.
Family Altar.
BLANTON, ELIZABETH
KRBC, Abilene, Texas. What's
New !
BLOCK, MARTIN
WNEW, New York, N. Y.
Make Believe Ballroom.
BLOCK, VIVIAN
NBC. The Aldrich Family.
BOND, JOHNNY
CBS. Gene Autry's Melody
Ranch.
BOTSWORTH, JAMES
CBS. Second Husband.
BOUCHER, V.
CKCH, Hull, Que. Le Reveil
Rural.
BOUCHLEY, BILL
Romance of Helen Trent,
CBS, Womin In White CBS,
Guiding Light NBC.
BOWES, MAJOR EDWARD
CBS. Major Bowes' Original
Amateur Hour.
BRADFORD, JOHN
WHDL, Olean. N. Y. From
the Poet's Corner.
BRADLEY, TRUMAN
NBC. Union Oil Program.
Hollywood Playhouse.
BRAHAM, HORACE
CBS. Woman of Courage.
BRANDLOW, BELLE
WMRO, Aurora, 111. Friendly
Hour.
BRAYTON, MARGARET
Al Pearee and His Gang CBS,
Little 01' Hollywood NBC.
BRECKNER, GARY
KNX, Los Angeles, Calif.
Catalina Fun Quiz, Catalina
Mailbag, Meet the Missus.
BREMNER, MURIEL
CBS. Road of Life.
BRENNEMAN, TOM
KNX, Los Angeles, Calif.
Answer Auction, Spelling Bee
Liner, Good Afternoon Neigh-
bor.
BRENT, BARBARA
WFAA, Dallas, Texas.
BRICE, FANNY
NBC. Good News of 1940,
Maxwell Party.
BRICKERT, CARLTON
NBC. The Story of Mary Mar-
lin, Girl Alone, Houseboat
Hannah, Show Boat, Thunder
over Paradise.
BRINK, VIRGINIA
KMPC, Beverly Hills, Calif.
Policewoman Christie.
BRODERICK, EARNEST
WMBS, Uniontown, Pa. Sat-
urday Evening Jamboree.
BROOKS, THOMAS
KGB, San Diego, Calif. Look
at Books with Tom Brooks.
BROWN, ALLEN
WMHA, Annistotn, Ala. Views
and Interviews.
BROWN, BILL
WLPM, Suffolk, Va. Dream
River.
BROWN, FRANK
WCCO, Minneapolis-St. Paul,
Minn. Sunrisers.
711
BROWN, HUMAN
CBS. Joyce Jordan, Girl
Interne.
BROWN, JOHN LEE
KMPC. Beverly Hills. Calif.
Hollywood Chatterbox.
BROWN, MARY
WSUN, St. Petersburg. Fla.
Cooking School of Air.
BROWN, VIRGINIA
NBC. Ellen Randolph.
BRUCE, NIGEL
NBC. The Adventures of
Sherlock Holmes.
BRUSH, ALBERT
KMPC. Beverly Hills, Calif.
Meet the Author.
BRYAN, ARTHUR Q.
CBS. Al Pearee and His Gang.
BRYAN, WARREN
CBS. Our Gal Sunday
BRYANT, GOEFFREY
NBC. Death Valley Days.
BUFFUM, JESSE
WEEI, Boston, Mass. Farm-
ers' Almanac of the Air.
BULL, HOWARD
KVOA, Tucson. Ariz. Old
Observer. Crusade for Safety.
BUNCE, ALAN
CBS. Young Doctor Malone.
BURDICK, C0RNELL4
KPO, San Francisco, Calif.
Dr. Kate.
BURNS, BOB
NBC. Kraft Music Hall.
BURNS, GEORGE
CBS-NBC. Burns and Allen.
BUTTERFIELD, HERBERT
NBC. Kitty Keene, Jack Arm-
strong, girl Alone. Tom Mix.
BUTTERFIELD, PRUDY
WMBC. Detroit. Mich. Chil-
dren's Safety Club.
BUTTERWORTH, WALLY
CBS. Vox Pop.
BYERS. BILLIE
NBC. Hawthorne House.
— c —
CALDWELL, ORESTES H.
NBC. Radio Magic.
CALL, MARIAN
WNOE, New Orleans, La. Hi-
Lites from Hollywood, Wo-
men's World.
CALLAHAN BROTHERS
KRLD, Dallas. Texas.
CALVERT, REV. G. R.
CJRC, Winnipeg, Manitoba.
Morning Devotions.
CAMERON, W. J.
CBS. Ford Sunday Evening
Hour.
CAMP, DEL
Vagabond Dreams.
CAMPBELL, MARVEL
WAIR. Winston-Salem. N. C.
Art of Entertaining.
CANTOR, EDDIE
NBC. Time to Smile.
CARD, CLELLAN
WCCO, Minneapolis-St. Paul,
Minn. Almanac of the Air,
Saturday Ayem Open House,
Sunrisers.
CARD, KATHRYN
NBC. The Story of Bud Bar-
ton, Uncle Walter's Doghouse,
Girl Alone.
GEORGE
B u r n s
HDD
for
H 0 R fTl E L
(C.B.S.I
GRHCIE
fl L L E n
Exclusive Management
William Morris Agency Inc.
"SPAM"
712
RADIO ARTISTS
CAREY, MACDONALD
NBC. Ellen Randolph, Stella
Dallas, Linda Dale.
CARLISLE, BILL
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round.
CARLISLE, CLIFF
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round.
CARLON, FRANCIS
NBC. The Story of Mary
Marlin, The Story of Bud
Barton, Girl Alone, Thunder
Over Paradise.
CARLON, LINDA
NBC. The O'Neills, The Park-
er Family.
CARLSON, KENNETH
KMBC, Kansas City, Mo.
Scrappy O'Brien and His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders and Judy
Allen, Brush Creek Follies,
Early Birds Show, Dinner Bell
Roundup.
CARLTON, DEAN
CBS. Adventures of Ellery
Queen.
CARNEY, GRACE
CBS. Hilltop House.
CARPENTER, CLIFF
CBS. Woman of Courage, We
the Abbotts.
CARSON, JACK
NBC. The Signal Carnival.
CARSON, PAUL
NBC. One Man's Family.
CASH, MARY
KFAR, Fairbanks, Alaska.
The Woman' Radio Jo\irnal.
CASKIN, HELENE M.
KYW, Philadelphia, Pa
Story Lady.
CASSILL, PEGGY
WGNY, Newburgh, N. \
Pesrgy's Kitchen.
CAVANAUGH, EDDIE
WCFL, Chicago, 111. Radio
Gossip Club.
CAVANAUGH, FANNY
WCFL, Chicag-o, 111. Radio
Gossip Club.
CHALMERS, THOMAS
NBC. Pepper Young's Family.
CHAPIN, MARTHA
KMPC, Beverly Hills, Calif.
Policewoman Christie.
CHARLTON, ELLA MAE
WJHO, Opelika, Ala. Mickey
Mou^e Club.
CH^VSE. EDDIE
WIND, Gary, Ind. Off the
Record.
CHASE, ILKA
NBC. Luncheon at the Wal-
dorf.
CHESHIRE, HARRY "HAPPY"
KMOX, St. Louis, Mo. Ozark
Varieties, Old Fashioned 3arn
Dance.
CHEW, VIRGILIA
CBS. Adventures of Ellery
Queen.
CHILDREN, GEORGE
CFAR, Flin Flon, Manitoba,
Legion Parade.
CHILTON, RUTH
WSYR, Syracuse, N. Y. Ruth
Chilton Matinee.
CHOATE, HELEN
CBS. By Kathleen Norris.
CHOTZINOFF, SAMUEL
NBC. NBC Symphony Or-
chesttra.
CLAIRE, HELEN
CBS-NBC. The O'Neills.
CLARK, CLIFF
NBC. The Gilmore Circus.
CLARK, J. BABEL
KNOW, Austin, Texas. Reed
and Randle.
CLARK, JOAN
WLEU, Erie, Pa. The Woman
Listens.
CLARK, RUTH
WSUN, St. Petersburg, Fla.
Women of Our Town.
CLARK, VIRGINIA
CBS. Romance of Helen Trent.
CLIFFORD, JACK
NBC. The Gilmore Circus.
CODY. HARRY
NBC. The Gilmore Circus.
CODY, WAYNE
WIP, Philadelphia, Pa. Easy
Does It.
COHEN, BETTY RUTH
WLOG, Logan, W. Va. Radio
Players Incorporated.
COLBERT, JEAN
CBS. Young Doctor Malone.
COLEMAN, NANCY
CBS. Young Doctor Malone.
COLLINS, RAY
Cavalcade of America NBC,
Martha Webster CBS.
COLLINS, TED
CBS. Kate Smith Hour.
COLLVER, CAROL
WFTL, Ft. Lauderdale, Fla.
Gussie Gossip.
COLLYER, CLAYTON
CBS. Kate Hopkins, Second
Husband.
COLONNA, JERRY
NBC. The Pepsodent Show.
COLTON, KINGSLEY
CBS. My Son and I.
CONKLIN, PEGGY
CBS. Big Sister.
CONLEY, PATTY
CBS. Scattergood Baines.
CONNOY, GLESS
KIRO, Seattle, Wash. Fatfier
Goose Comes To Town.
CONTE, JOHN
CBS. It Happened in Holly-
wood.
COOGAN, RICHARD
Young Doctor Malone CBS,
Lone Journey NBC.
COOK, DONALD
Martha Webster CBS, Mother
of Mine NBC.
COOK, PHIL
CBS - WABS. Morning Al-
manac.
CORKLE, HUNTLEY
CFJC, Kamloops, B. C. Broad-
cast Theater.
CORRELL, CHARLES J.
CBS. Amos 'n' Andy.
COSTELLO, LOU
CBS. Kate Smith Hour.
COTT, TED
NBC. So You Think You
Know Music.
COULE, HELEN
Hilltop House CBS, Ellea Ran-
dolph NBC.
COUNCIL, HARRIET
WLPM, Suffolk, Va. Book
Review.
713
COWAN, GAY
WAAT, Jersey City, N. J. Gay
Goes To Town.
COWAN, JAMES
KFJM, Grand Forks, N. D.
COWLES, DELEVAN
WTAR, Norfolk. Va. Fashion
and Thrift.
^RABTREE, KATHERINE
KGB, San Diego, Calif. For
Ladies Only.
CRAIG, NANCY BOOTH
NBC. The Woman of Tomor-
row, The Wondercup Hour.
CROCKER, BETTY
NBC. Betty Crocker Program.
CROCKER, JIM
KRLD, Dallas, Texas.
CROMWELL, RICHARD
CBS. Those We Love.
CRONKHITE, GLADYS
NBC-KPO, San Francisco,
Calif. International Kitchen.
CROSBIE, GEORGE
WNAC, Boston, Mass. Voice
of Apothecary.
CROSBY, BING
NBC. Kraft Music Hall.
CROSBY, BOB
NBC. Camel Caravan.
CROSS, PAT
KMA, Shenandoah, la.
CROSS, SKEET
KMA, Shenandoah, la.
CROWDER, CONNIE
CBS. Right to Happiness.
CROWLEY, MATTHEW
CBS. Life Can Be Beautiful.
CRUMIT, FRANK
NBC. Battle of the Sexes.
CRYSTAL, YVETTE
NBC. The Story of Bud Bar-
ton.
CUNEEN, NORA
NBC. Uncle Ezra's Radio Sta-
tion EZRA.
CURTIN, JOSEPH
CBS. Second Husband, Hill-
top House.
CURTIS, MARGARET
Offs. Hilltop House.
— D —
DALTON, JANE
WSPA, Spartanburg, S. C.
DAMEREL, DONNA
CBS. Myrt and Marge.
DAMON, LESTER
NBC. Lone Journey.
DANE, FRANK
NBC. Arnold Grimm's Daugh-
ter, The Story of Mary Mar-
lin.
DAY ANT, MARY
WBT, Charlotte, N. C. Wo-
man's World, Young America
on the Air.
DAVENPORT, MARY
KMPC, Beverly Hills, Calif.
Policewoman Christie. ,
DAVIDSON, GRETCHEN
CBS. Martha Webster.
DAVIES, LYNNE
WAIR, Winston-Salem, N. C.
Lynne Davies' Notebook.
DAVIS, EDITH
CBS. Stepmother.
DAVIS, MAUDE
CBS. Kate Smith Hour.
DAMS, OSCAR
WBEN. International House
Party.
Dr. I. Q.
(LEW VALENTINE)
•
sponsored by
MARS
Incorporated
|^ EVERY MONDAY NITE
N. B. C.
J RED NETWORK
EDWARD FITZGERALD and PEGEEN
(Mr. and Mrs. is the name)
'Booktalk, Backtalk
and Small talk"
"Things That
Interest Me"
714
RADIO ARTI STS
DAWLEY, MARY
NBC. This Moving: World.
DAY, DOROTHY
CBS. Romance of Helen Trent.
DAYS, BILL
NBC, CBS. MBS.
DEAN, BOBBE
NBC. Hawthorne House.
DeCAMP, ROSEMARY
CBS. Dr. Christian.
DeKOVEN, ROGER
Life Can Be Beautiful CBS-
NBC, The Light of the
World NBC. Against The
Storm NBC.
DeMILLE, CECIL B.
CBS. Lux Radio Theatre.
DEMLING, BILL
NBC. Show Boat.
DENNETT, JACK
CJRC, Winnipeg", Manitoba.
Toast and Marmalade.
DENNIS, ALBERT N.
WJSV, Washing-ton. D. C.
Labor News Review.
DENNIS, MARJORIE
WAPI, Birmingham, Ala.
Story Lady.
DENNY, JR., GEORGE V.
NBC. America's Town Meet-
ing of the Air.
DEVINE, ANDY
NBC. The Jello Program.
DEVITT, ALAN
NBC. Against The Storm,
The Man I Married.
DE WIT, JACQUELINE
Helen Hayes CBS, Easy Aces
NBC, Lorenzo Jones NBC,
Second Husband CBS, Bob
Hope Show NBC, Jergens
Journal NBC, Ripley, Believe
It or Not CBS.
DEZIEL, P.
CKCH, Hull, Que. Le Petite
Theatre do l'Outaouais.
DIAMOND, STEPHANIE
KDKA, Pittsburgh, Pa. Bernie
Armstrong At the Organ.
DICKSON, NANCY
WJHO, Opelika, Ala. Cole-
man Family.
DiCORSIA, TED
CBS. Adventures of Ellery
Queen.
DIEHL, ED
WSB, Atlanta, Ga.
DIEHL, ILKA
CBS. Romance of Helen
Trent.
DONALD, PETER
NBC. Bright Ideas Club.
DONNELLY, JIMMY
Hilltop House CBS, The O'-
Neills CBS-NBC, Martha Web-
ster.
DONNELLY, TOMMY
Second Husband CBS, Young
Widder Brown NBC.
DOOLEY, JIM
WSTV, Steubenville, Ohio.
Backstage.
DOPHEIDE, HAZEL
NBC. Li'l Abner.
DOUGLAS, DON
American School of Air CBS,
Friend in Need CBS, Grand
Central Station CBS, Lincoln
Highway NBC, Five Star Final
WMCA.
DOUGLAS, DOUG
KFAC, Los Angeles, Calif.
The Funny Paper Man.
DOWLING, JEANNETTE
NBC. Road of Life.
DOWLING, ZEEK
WWNC, Asheville, N. C.
Around The Movie Dial.
DOYLE, LEONARD
NBC. Mr. District Attorney.
DRAKE, ALLEN
CBS. Adventures of Ellery
Queen.
DRAKE, GALEN
KSFO, San Francisco, Calif.
Housewives' Protective
League.
DRAPER, LEE
WICC, Bridgeport, Conn. Your
Old Timer.
Dubois, henry
WSAV, Savannah, Ga. Saga
of Savannah.
DUDLEY, DONALD
NBC. Hawthorne House,
Mine to Cherish.
DUDLEY, DORIS
CBS. Meet Mister Meek.
DUGAN, BETTY
WWSW, Pittsburgh, P a .
Campus Scout Craddock.
DUMAS, HELEN
CBS. Young Doctor Malone.
DUMAS, HELENE
NBC. Ellen Randolph.
DUMKE, RALPH
CBS. Martha Webster.
Jiaue tf.au met tlte voiced o£
an
ARCH OBOLER'S PLAYS
THE KATE SMITH HOUR
MANHATTAN AT
MIDNIGHT
INNER SANCTUM, VALIANT
LADY
WE, THE PEOPLE
GRAND CENTRAL STATION
ABBOTT AND COSTELLO
ELLERY QUEEN, MY SON
AND I
MYRT AND MARGE, ETC.
STRAIGHTS, CHARACTERS,
DIALECTS, COMEDY,
NARRATION,
IMPERSONATIONS
FLEXIBLE VOICE
VALUABLE IN DOUBLING
ALL AGES
GILBERT MACK
LExington 2-1100
24 HOURS A DAY
715
Everett N. Crosby, ,,».
HOLLYWOOD AND NEW YORK
*
LARRY CROSBY
*
SCRAPPY LAMBERT
JERRY HERDAN
•
•
BOB OAKLEY
ARNOLD PISANI
•
9028 Sunset Blvd.
CRestview 1-1171
Room 1804, RKO Bldg.
BRadshaw 2-2771
Circle 6-3860
COMPLETE RADIO REPRESENTATION
■i
©
BOB
EHE R Y
i
•
"Big Brother"
Children's Program Consultant
WOR MUTUAL
"RAINBOW HOUSE"
Saturdays 10.00 to 11.00 A.M.
• •
"THIS WONDERFUL WORLD"
Sundays 9.30 to 10.00 A.M.
i \ ' • fl
"RAINBOW 'CROSS THE SEA"
Saturdays 10.30 to 11.00 A.M.
(Short Wave to England
With British Evacuated Children)
• •
Phone SA 2-5449
716
RADIO ARTISTS
DuMOND, JOE
WENR-WMAQ, Chicago, 111.
Josh Higgins of Finchville.
DUNCAN, BILL,
WSUN, St. Petersburg-, Fla.
Let's Relax.
DINLAP, PATRICIA
CBS. Bachelor's Children.
DUNSTEDTEK, EDDIE
CBS.
DUNWOODY, RUSSELL
KUOA, Siloam Spi'ings, Ark.
Poetic Meditations.
DUTTON, MYRON
NBC. I Love A Mystery, One
Man's Family, Who Sang It,
Musical Soire'e, Speaking of
Glamour.
— E —
BALES, VESTA
WJSV, Washington, D. C.
Book Lady.
EARL, CRAIG (Prof Quiz)
CBS. Professor Quiz.
EAST, ED
Ask-It-Basket CBS, Breakfast
In Bedlam NBC, White Rose
Tea Quiz NBC.
EASTMAN, CARL
Life Can Be Beautiful CBS-
NBC, This Small Town NBC,
The Light of the World NBC.
EDWARDS, A. F.
KWFT, Wichita Falls. Texas.
World Affairs.
EDWARDS, EDDIE
KMBC, Kansas City, Mo.
Happy Kitchen. Brush Creek
Follies, Dinner Bell Roundup.
EDWARDS, EDNA
KGO. San Francisco, Calif.
The Five Edwards.
EDWARDS, JOHN
KGO. San Francisco, Calif.
The Five Edwards.
EDWARDS, RALPH
NBC. Truth Or Consequences.
EDWARDS, SAM
KGO, San Francisco, Calif.
The Five Edwards.
EDWARDS, SONNY
NBC. One Man's Family.
EGAN, AUDREY
CBS. We The Abbotts.
EGAN, JOHN
WHIP. Hamond, Ind. Amer-
ica Talks It Over.
EGELSTON, CHARLES
NBC. Oxydol's Own Ma Per-
kins.
EIGEN, JACK
WMCA, New York, N. Y.
Bright Show.
EITZEN, LEE
KWLC, Decorah, la. Master-
works.
ELDER, NEL
KOB, Albuquerque, N. M.
Movie Man.
ELDERS, HARRY
CBS. Woman In White.
ELLEN, MINETTA
NBC. One Man's Family.
ELLIOTT, MARIE
WLPM, Suffolk, Va. WLPM
Theater Guild.
ELLIOTT, WALLACE
NBC. Night Editor.
ELLIS, CAROLINE
KMBC, Kansas City, Mo. Car-
c ine's Golden Store, River To
The Sea.
ELLIS, CHRISTOPHER
CFCF, Montreal, Que. The
Book Reviews.
ELLSTROM, SIDNEY
The Story of Bud Barton NBC,
Thunder Over Paradise NBC,
Arnold Grimm's Daughter
NBC, The Story of Mary Mar-
lin NBC, Tom Mix Straight
Shooters NBC, Right to Hap-
piness CBS.
ELMAN, DAVE
CBS. Hobby Lobby.
ELMER, ARTHUR
Meet Mr. Meek CBS, Society
Girl CBS, Fred Allen Pro-
gram NBC, Tommy Riggs Pro-
gram NBC, Myrt and Marge
CBS, Columbia Workshop
CBS, Valiant Lady CBS.
ELSON, ISABEL
CBS. Young Doctor Malone.
ELSTNER, ANNE
NBC. Stella Dallas.
EMERY, BOB
WOR. New York, N. Y. Big
Brother, Rainbow House, This
Wonderful World.
ENGLE, CLIFF
NBC. Good Morning Tonite,
Mine To Cherish.
VOICES
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PUBLICITY AND PRODUCTION FOR PROGRAMS
SPECIAL SERVICES TO STATIONS
it
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1634 RCA Building, New York City
717
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Circle 5-7270
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RADIO ARTI STS
ERLENBORN, RAY
CBS. Texaco Star Theatre.
EVANSON, EDITH
KMPC, Beverly Hills, Calif.
Policewoman Christie.
EVERETT, ETHEL
CBS. We the Abbotts.
EVERETT, LEE
WRC, Washing-ton, D. C.
EVERETT, MEMTO
NBC. Arnold Grimm's Daugh-
ter.
FADEL, RAY
KLO, Ogden, Utah. Night
Hawk Hour.
FADIMAN, CLIFTON
NBC. Information Please.
FALLON, HENRY
WGNY, Newburgh, N. Y.
Stamp Collector.
FAREY, EDWARD
CFAR, Flin Flon, Manitoba,
Uncle Ed.
FARNUM, WILLIAM
NBC. Speak Up America,
Wings of Destiny.
FAUST, GILBERT
NBC. Oxydol's Own Ma Per-
kins, Houseboat Hannah.
FELTON, VERNA
NBC. Jello Program Starring
Jack Benny, Little 01' Holly-
wood.
FENNELLY, PARKER
Ellen Randolph NBC, Valiant
Lady NBC, Kate Smith Hour
CBS.
FIELDS, JOE
WTOL, Toledo, Ohio. Garden
of Memories.
FILLBRANDT, LAURETTE
NBC. Li'l Abner, Girl Alone,
Thunder Over Paradise.
FIRESTONE, JR., ED
Woman In White CBS, Haw-
thorne House NBC.
FITCH, LOUISE
Romance of Helen Trent CBS,
Oxydol's Own Ma Perkins
NBC, Houseboat Hannah NBC,
Kitty Keene NBC.
FITZGERALD, ED.
WOR. New York, N. Y. Book-
talk, Backtalk and Small Talk.
FITZGERALD, PEGEEN
WOR. New York, N. Y. Things
Interest Me.
FITZMAURICE, MICHAEL
CBS. When A Girl Marries.
Myrt and Marge.
FLAGLER, CHARLIE
KRNT-KSO, Des Moines. la.
Kiddie's Party, Hawkeye Din-
nertime, Cheerful Charlie Flag-
ler.
FLEMING, D. F.
WSM, Nashville, Tenn. Amer-
ican Family Forum.
FLYNN, BERNARDINE
Vic and Sade NBC, Right to
Happiness CBS.
FLYNN, BESS
CBS. Martha Webster.
FOLEY, BERNICE
WKRC, Cincinnati, Ohio. Book
Looks.
FONE, ROY
CBS. Our Gal Sunday.
FORBES, MURRAY
NBC. Oxydol's Own Ma Per-
kins.
FORD, CHRIS
CBS. Romance of Helen
Trent.
FORD, WHITEY
NBC, Plantation Party.
FOSDICK, DR. HARRY
EMERSON
NBC. National Vespers.
FOSS, MARGARET
WDAY, Fargo, N. D. At Home
With Margaret Foss.
FOSTER, JANE
WTMV, East St. Louis, 111.
Woman's Magazine of the Air.
FOTOU, ALEC
WSB, Atlanta, Ga.
FOX, FRANK
WBTH, Williamson, W. Va.
Waker-Upper.
FOX, LUACINE
KSL, Salt Lake City, Utah.
Story Telling Time.
FOX, TEMPLETON
CBS. Kate Hopkins.
FRAME, GRACE MADALON
WSUN, St. Petersburg, Fla.
Golden Thoughts.
FRAMER, WALT
WWSW, Pittsburgh, Pa. Foot-
lights and Stardust.
FRANCIS, ARLENE
NBC. What's My Name.
FRANCIS, DOROTHY
Road of Life CBS-NBC, Back-
JAY JOSTYN
"Mr. District Attorney"
Sponsor: Vitalis | Agency: Pedlar & Ryan
Producer: Ed Byron \ Publicity: David 0. Alber
719
ED EAST
* * •
NBC Artists Service
Radio City, New York
/7dele /?onson
cJLeaai
and (^omedu
..-■:■■■.
BOB HAWK
"TAKE IT OR LEAVE IT"
". . . One of the fastest half-hours
on the air . . ."
—Variety
720
RADIO ARTI STS
stage Wife NBC, The Story of
Bud Barton.
FRANKLIN, CLYDE
CBS. By Kathleen Norris.
FRANKLIN, MARY ELLEN
WNEW. New York. N. Y. Is
This You?
FREEMAN, FLORENCE
NBC. Young: Widder Brown.
FRENCH, CLAUDINE
KWPT, Wichita Falls. Texas.
Woman's Pag-e of the Air.
FRIDELL, VIVIAN
NBC. Backstage Wife.
FROST, ALICE
CBS. Big- Sister.
FILLER, BARBARA
CBS. Second Husband, Scat-
tergood Baines.
Fl NT. JULIAN
CBS. Joyce Jordan. Girl In-
— G —
C.ABEL, MARTIN
CBS. Big- Sister.
GANNON, JOHN
NBC. Jack Armstrong-.
GARDE, BETTY
CBS. My Son and I.
GARYSON, NAN
WWSW, Pittsburgh, P a .
Blessed Eventer.
GAYLORD, CHET
WBZ-WBZA, Boston - Spring-
field. Mass. Morning Toast.
G ELDER, JOHN T.
WJLS, Beckley. W. Ya. Mem-
ories At Eventide.
GERRARD, CHARLES
NBC. Hawthorne House, Mine
To Cherish.
GERSON, BETTY LOU
Woman In White CBS, The
Story of Mary Marlin.
GILBERT, JANICE
Second Husband CBS, Step-
mother CBS. Hilltop House
CBS, The O'Neills NBC-CBS.
GILL, FRANK
NBC. Show Boat.
GILL, PAIL
WMBD. Peoria. 111. Old Polks,
Nightfall.
GILLEN, DOLORES
NBC. Against The Storm,
Raising A President.
GILLILAN, STRICKLAND
WJSY, Washington, D. C.
Story Swap.
GILLIS. DELLE
KDKA, Pittsburgh, Pa. Treas-
ure Trails.
GILLIS, REV. JAMES
NBC. The Catholic Hour.
GILLMORE, MARGALO
CBS. Big Sister.
GILMAN, PAGE
NBC. One Man's Family.
GILMAN, TONI
CBS. Martha Webster.
GILMORE, LOWELL
CBS. Adventures of Ellery
Queen .
GLASS, DORINE
WSAV, Savannah, Ga. Saga
of Savannah.
GODFREY, ARTHUR
WJSY. Washington. D. C. The
Sun Dial,
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WLTH. New York. N. Y. Al-
bum of Humor.
GOODRICH, ROGER
WOLF. Syracuse. N. Y. 1500
Club. Sandman's Serenade.
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NBC. The Bishop and the
Gargoyle.
GOSDEN, FREEMAN F.
CBS. Amos 'n' Andy.
GOSS, JAMES
NBC. Jack Armstrong.
GOTHARD, DAVID
Hilltop House CBS. The Light
of the World NBC.
GOTTLIEB, BILL
WRC. Washington, D. C. Ques-
tion Market.
GOTTSCHALK, NORMAN
NBC. Backstage Wife. House-
boat Hannah.
GOULD, BUD
KFBI. Wichita, Kans. La Can-
tina.
GOULD, MITZI
Life Can Be Beautiful CBS-
NBC. The Parker Family NBC,
Raising A President NBC.
GRAHAM, FRANK
KNX, Los Angeles, Calif.
Nightcap Yarns, Sunrise Sa-
lute. Calling All Cars.
GRAINGER, SHARON
NBC. Arnold Grimm's Daugh-
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"Kate Smith" "Columbia Workshop'
"Ellery Queen" "Manhattan At
Midnight'
LA 4-1200
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'EASY ACES"
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Co-Starred with Tyrone Power, Kate Smith,
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Francis Lederer, Orson Welles, etc.
\j
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Legitimate
Stage and Screen
Circle 7-1130
Ext. 2C
Qolleen "Ward
NBC "Mr. Keene," "Listeners' Playhouse,"
"Great Plays," "Lorenzo Jones," etc.
CBS "Big Town," "A Friend in Deed," etc.
Lex-2-1100
fRfiTIH LOVEJOV
Arch Oboler's Plays
Helen Hayes
"Manhattan At Midnight"
"Mr. District Attorney"
"Stella Dallas"
"Wheatena Playhouse"
LA 4-1200
722
RADIO ARTISTS
ter, The Story of Bud Barton,
The Story of Mary Marlin.
GRAU, PHIL
WEMP, Milwaukee, Wise. Ra-
diotorials.
GRAYSON, SHANNON
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round.
GREAZA, WALTER
CBS. Adventures of Ellery
Queen.
GREEN, ART
WHN, New York, N. Y.
Housewives' Program.
GREEN, JANE
NBC. Painted Dreams.
GREEN, WM.
CBS. Romance of Helen Trent.
GREENSLIT, JANE
NBC. Painted Dream.
GREENWAY, DOROTHY
CFAR, Flin Flon, Manitoba.
CFAR Barn Dance.
GREENWOOD. EUNICE
WTHT, Hartford, Conn.
GREY, NAN
CBS. Those We Love.
GRIFFIN, BOB
Woman in White CBS, The
Story of Mary Marlin NBC.
GRIFFIN, KEN
CBS. Road of Life.
GRIFFIN, VERNA
KMPC, Beverly Hills, Calif.
Policewoman Christie.
GRIFFIS, BILL
KMPC, Beverly Hills, Calif.
Policewoman Christie.
GRIFFITH, HOMER
KECA, Los Angeles, Calif.
Mid-Morning Jamboree.
GRIGGS, NELSON
WGNY, Newburgh, N. Y. Auc-
tion Mart.
GROVES, PAUL
WDZ, Tuscola, 111.
GUEST, EDGAR A.
NBC. A Heap O' Livin'.
GUEST, FRED
WDGY, Minneapolis, Minn.
Health Club.
GUILBERT, ROBERT
NBC. Story of Mary Marlin.
GUNN, TOM
CBS. Our Gal Sunday.
— H —
HACKETT, ELMA LATTA
KROW, Oakland, Calif. Friend-
ly Homemaker.
HAGEN, HARRY, DR.
NBC. True or False.
HAILEY, EVELYN
WAPO, Chattanooga, Tenn.
HALE, FRAN
CBS. Young- Doctor Malone.
HALEY, AMBROSE
NBC. Hoosier Hop.
HALL, FRED
NBC. Fields and Hall.
HALL, HELEN
WAIM, Anderson, S. C. Magic
Melodie.
HALL, WILLARD "DOC"
KECA, Los Angeles, Calif.
Tune Out Time.
HALLBAUER, LAURETTA
WEDC, Chicago, 111. Poetic
Moods.
HALLOCK, TED
KEX-KGW, Portland, Ore.
HANLON, TOM
KNX, Los Angeles, Calif. Mid-
night Merry-Go-Round, Sports
Round-up, Answer Auction.
HANNAN, MARJORIE
CBS. Bachelor's Children.
HANSON, MAJOR J. M.
WPID, Petersburg, Va. The
Cockade City.
HARCOURT, JEAN
KMPC, Beverly Hills, Calif.
Policewoman Christie.
HARRIS, ARLENE
CBS. Al Pearce and His Gang.
HARRIS, HARRIET
WOW, Omaha, Nebr.
HARRIS, LESLIE
KQAM, Miami, Fla. Man In
the Street, Musical Quiz, 560
Club.
HART, CARL
WBTH, Williamson, W. Va.
As We See Them.
HASTINGS, BOBBY
Pretty Kitty Kelly NBC, Hill-
top House CBS, Set Sail NBC,
Our Barn NBC, Coast to Coast
on a Bus NBC.
HAWK, BOB
CBS. Take It or Leave It.
HAWKINS, LEW
KMA, Shenandoah, la.
GflSTOn"
I'm Nuts About the
Good Ole OO-S-AY"
'Happy Jim" Parsons
"Lazy Dan" — One Man Show
4y2 Years Coast-to-Coast CBS
Johnny Prentiss
ADD THEM ALL UP AND YOU'VE GOT
IRVING KAUFMAN
Radio's Most Versatile Personality
Charlotte mnnson
Starred One Year on
"SOCIETY GIRL"
MYRT &. MARGE • ARCH 0B0LER PLAYS
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Announcer
LA. 4-1200
BESS JOHNSON
"Hilltop House"
CBS
CCGEK CEITCVEN
"Prof. Allen" in "Against the Storm"
"Pharaoh" in ''Light of the World"
Narrator on "Jury Trials"
"Gangbusters"
"Second Husband"
"Grand Central Station"
"Death Valley"
"Workshop"
724
RADIO ARTISTS
HAWTHORNE, BEN
WTIC, Hartford, Conn. G. Pox
Morning- Watch.
HAY, GEORGE D.
WSM, Nashville, Term. Grand
Ole Opry.
HAYES, ALBERT
CBS. Woman of Courage.
HAYES, HELEN
CBS. Helen Hayes Theatre.
HAYES, SAM
NBC. Sam Hayes, The Weekly
Spectator.
HAYS, HARVEY
NBC. Words and Music, For-
est Rangers, Cameos of New
Orleans, The Story of Mary
Marlin.
HAYS, MAY BRADSHAW
WICC, Bridgeport, Conn. Dear
Reader.
HAYWOOD, JOYCE
Manhattan At Midnight NBC,
On Your Job NBC. Friend In-
deed CBS.
HEALD, DR. B. M.
WVFW, Brooklyn, N. Y. God
Behind the Headlines.
HEALY, TIM (Capt.)
NBC. Calling- All Stamp Col-
lectors, Capt. Tim Healy Stamp
Club.
HEARNE, JOHN
CBS. Scattergood Baines.
HEATTER, GABRIEL
CBS. We, The People.
HECKSCHER, ELIZABETH
CBS. Woman of Courage.
HEDGE, RAY
CBS. Myrt and Marge.
HEDLUND, GUY
WTIC, Hartford, Conn. Play-
house.
HEEN. GLADYS
NBC. Guiding Light.
HEMUS, PERCY
Road of Life CBS-NBC, The
Adventures of Tom Mix NBC.
HENRY, BILL
KNX, Los Angeles, Calif. The
World Today, Second Wife,
Sunrise Salute.
HERSHOLT, JEAN
CBS. Dr. Christian.
HERSON, BILL
WBAL, Baltimore, Md. Round
The Breakfast Table, Break-
fast Time, Herson In Person.
HERZENBERG, HERB
KROW, Oakland, Calif. Fair
Warning, Safety Sentinels.
HEWITT, ALAN
CBS. My Son and I.
HEWSON, ISABEL MANNING
NBC. Shopping Advice.
HIGBY, MARY JANE
CBS. When A Girl Marries.
HIGLEY. WILLIS
KOL, Seattle, Wash. ABC Sen-
tinel.
HILL, ALICE
NBC. Backstage Wife, Painted
Dreams.
HILLIARD, BECKY MARTIN
WGH, Newport News, Va.
Little Chatterbox Lady.
HISNER, HANK
WCLE-WHK, Cleveland, Ohio.
Helping the Farmer.
HITCHCOCK, MR. A. S.
WTIC, Hartford, Conn. How
to Enter Contests and Win.
IIIX, JOHN
CBS. Strange as It Seems,
HODGES, GIL
WTAG, Worcester, Mass. For
Men Only.
HODIAK, JOHN
NBC. Li'l Abner, Arnold
Grimm's Daughter, Girl Alone,
Thunder Over Paradise.
HOFFA, PORTLAND
Texaco Star Theater CBS,
The New Fred Allen Show
NBC.
HOFFMAN, HOWARD
CBS. Romance of Helen Trent.
HOGAN, CLAUDINE
KRLH, Midland, Texas. For
the Women.
HOLBROOK, JOHN
Life Can Be Beautiful CBS-
NBC.
HOLDEN, EDDIE
NBC. Frank Watanabe and
the Hon. Archie.
HOLE, JONATHAN
NBC. Oxydors Own Ma Per-
kins.
HOLLAND, CHARLOTTE
CBS. Joyce Jordan, Girl In-
terne.
HOLLAND, RICHARD
NBC. Bud Barton.
HOPE, BOB
NBC. The Pepsodent Show.
HOPKINS, CHICKIE
WDZ, Tuscola. 111. Corn Crib
Hoe Down.
DUJIGHT UJ6I5T
ACTOR
and
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RADIO ARTI STS
HOPPER, HEDDA
CBS. Hedda Hopper's Holly-
wood.
HORTON, BERT
NBC. Hawthorne House, Doc-
tor Kate.
HOUSE, BILLY
CBS. Al Pearce and Hie Gang.
HOWARD, EUNICE
NBC. Pepper Young's Family.
HOWARD, FRED
NBC. Oxydol's Own Ma Per-
kins.
HOWARD, TOM
CBS. Pipe Smoking- Time.
HOWROYD, CHARLES
WGNY, Newburgh, N. Y.
Bowler On the Air.
HOYLE, EDDIE
WIP, Philadelphia, Pa. Nine
O'clock Scholars.
HUBBARD, IRENE
CBS. Hilltop House. Our Gal
Sunday.
HURLER, WYNN
WNAX, Yankton, S. D. Ways
to Win.
HUGHES, ARTHUR
NBC. Just Plain Bill.
HUGHES, RICCA
WSB, Atlanta, Ga. WSB Barn
Dance.
HUGHES, TOMMY
CBS. Young- Doctor Malone.
HULICK, BUDD
NBC. What's My Name.
HULL, JOSEPHINE
CBS. The O'Neills.
N. Y.
HULL, MARTHA
WDZ, Tuscola, 111. Women
Just Women.
HUNG, JOSEPHINE
WARD, Brooklyn,
American Chinese Program.
HUNNICUTT, MIKE
WKRC, Cincinnati, Ohio. Dawn
Patrol, Mike The Breadman.
HUNTER, CECIL
KASA, Elk City, Okla. Elmer
Goofus Hoskins.
HUNTER, HENRY
Woman in White CBS, Girl
Alone NBC, Uncle Sam's For-
est Rangers NBC, Thunder
Over Paradise NBC, The Story
of Bud Barton NBC, Wings of
Destiny NBC, Arnold Grimm's
Daughter NBC.
HYND, JUNE
NBC. Guest Book.
IDELSON, WILLIAM
NBC. Vic and Sade. Thunder
Over Paradise.
INGRAM, REX
NBC. Against the Storm.
IVES, RAYMOND
CBS. Portia Faces Life.
J
JACKSON, JOSEPH HENRY
KGO, San Francisco, Calif.
Bookman's Notebook.
JACOBSEN, MARTIN
WCFL, Chicago, 111. Music
Lovers' Program, The Opera
Program.
JACOBSON, ARTHUR
NBC. Thunder Over Paradise,
Girl Alone, Wings of Destiny.
JACOBSON, MOLLIE
WLTH, New York, N. Y. Jew-
ish American Cooking School
of the Air.
JAEGER, ELLSWORTH
WEBR, Buffalo, N. Y. Won-
der Trails of the Air.
JAMES, GEE GEE
CBS. Hilltop House.
JAMESON, HOUSE
NBC. The Aldrich Family.
JANAVER, RICHARD
CBS. Myrt and Marge.
JANES, LEILA
KFIZ, Fond du Lac, Wise.
Book Chat.
JANNEY, LEON
NBC. The Parker Family.
JARL, EDWIN
WARD, Brooklyn, N. Y.
Northcape Serenade.
JARMAN, FRANCES
WDNC, Durham, N. C. To
the Ladies, Fashion Leader.
JASPER, LEON
CBS. Hilltop House.
JEAN, SANDRA
WLPM, Suffolk, Va. Women
in the News.
JEFFRIES, JIMMY
WFAA, Dallas, Texas.
BCTTY JflRC RHODES
"Adventures in Rhythm" Mutual Don Lee
"It Happened in Hollywood" CBS
Fred Allen Show NBC
Bob Hope Show NBC
Numerous Motion Pictures
HERBERT NELSON
Currently
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oleS
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JELLISON, ROBERT . .
NBC. The Story of Mary Mar-
lin, Girl Alone.
JENKINS, BILL
Back to Work.
JENKINS, DEAN A.
WNEW, New York, N. Y. Am-
bassador at Large.
JENSEN, KATHALEEN
KROW, Oakland, Calif. The
Hostess Room.
JEROME, ED
Second Husband CBS, When
a Girl Marries CBS, Cavalcade
of America NBC, The Man I
Married NBC.
JOHNSON, BESS
CBS. Hilltop House.
JOHNSON, EDWARD
NBC. Metropolitan Opera Au-
ditions of the Air.
JOHNSON, PARKS
CBS. Vox Pop.
JOHNSON, RAY
CBS. Joyce Jordan, Girl In-
terne.
JOHNSON, ROBERT LEE
KECA-KFI, Los Angeles, Calif.
G Bridge Club.
JOHNSON, SETH
WDEV, Waterbury, Vt. Twi-
light Hour.
JOHNSTONE, BILL
NBC. Cavalcade of America,
Valiant Lady.
JONES, DOROTHY RAE
WFAA, Dallas, Texas.
JONES, GINGER
CBS. Romance of Helen Trent.
JORDAN, JACK
NBC. The O'Neills.
JORDAN, JIM
NBC. Fibber McGee and Molly.
JORDAN, MARION
NBC. Fibber McGee and Molly.
JOSSLYN, CATHERINE
KFIZ, Fond du Lac, Wise.
Magic Casements.
JOSTYN, JAY
Hilltop House CBS, Second
Husband CBS, Mr. District At-
torney NBC, The Parker Fam-
ily NBC, This Small Town
NBC.
JUDY, GENEVIEVE
WGNY, Newburgh, N. Y.
Homemakers Hour.
JUVELIER, JEANNE
NBC. Arnold Grimm's Daugh-
ter, Guiding Light.
— K —
KACKLEY, OLIVE
WCKY, Cincinnati, Ohio. Pro-
logue.
KaDELL, CARLTON
CBS. Right to Happiness, Ro-
mance of Helen Trent.
KAMMAN, BRUCE
NBC. Uncle Ezra's Radio Sta-
tion EZRA.
KANE, JOHN
NBC. Pepper Young's Family.
KARNEY, BEULAH
KMBC, Kansas City, Mo. Hap-
py Kitchen.
KAUFMAN, IRVING
Commercial Spots.
KAY, BONITA
NBC. The Story of Bud Bar-
ton, Houseboat Hannah, Ar-
nold Grimm's Daughter, Back-
stage Wife.
KAYE, NETA
KFBI, Wichita, Kans. Net
Kaye's Hollywood Notebook.
KEATING, LARRY
NBC. Professor Puzzlewit,
Benny Walker's Homestead
Amateur Program.
KEFAUVER, DEAN GRAYSON
N.
NBC. American Education
Forum.
KEITH, IAN
NBC. The Story of Bud Bar-
ton, Thunder Over Paradise,
Kitty Keene, Girl Alone.
KELK, JACKIE
Hilltop House CBS, Coast to
Coast on a Bus NBC, The Al-
drich Family NBC, Ellen Ran-
dolph NBC, Mother of Mine
NBC.
KELLER, ARLOWAYNE
WIBA, Madison, Wise. Shop-
ping with Arlowayne.
KELLY, JOE
NBC. The National Barn
Dance, Quiz Kids.
KERR, DON
WBT, Charlotte, N. C. Hol-
lywood Headlines.
KERR, PHIL
KFSG, Los Angeles, Calif.
Voice of First Nighter.
KIERAN, JOHN
NBC. Information Please.
moLLv Picon
Fifth Consecutive Year with
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RADIO ARTI STS
KILGALLEN, ELEANOR
Superman MBS, Society Girl
CBS, Meet Miss Julia MBS,
Listener's Playhouse NBC, An-
gel of Mercy MBS, Command
Performance MBS, Bishop and
the Gargoyle NBC.
KILPACK, BENNETT
NBC. Mr. Keen Tracer of Lost
Persons, Young- Widder Brown.
KING, DAVE
WEDC, Chicago, 111. Dave
King's Handicaps.
KING, DEL
NBC. Show Boat.
KING, EDDIE
WCAP, Asbury Park, N. J.
KING, JEAN
NBC. Death Valley Days, Set
Sail.
KING, UNA
WTHT, Hartford, Conn.
KINNEY, ROGER
CBS. Johnny Presents.
KINSELLA, WALTER
CBS. Woman of Courage.
KIRKWOOD, JACK
KFRC, San Francisco, Calif.
Breakfast Club.
KITCHELL, ALMA
NBC. Alma Kitchell's Brief
Case, Streamline Journal, Pin
Money Party.
KITCHELL, LARRY
KIRO, Seattle, Wash. Father
Goose Comes to Town.
KLEIN, ADELAIDE
CBS. Life Can Be Beautiful,
Meet Mr. Meek.
KLEIN, ETHEL
CBS. We The Abbotts.
KLINCK, JACK
WAIM, Anderson, S. C. The
Tiger Takes the Mike.
KNIGHT, JAMES H.
CBS. Skyblazers.
KNIGHT, M. P.
WDNC, Durham, N. C. Health
and Happiness.
KNUDSON, JOHN
WOW, Omaha, Nebr. The
Other Woman.
KOHL, ARTHUR
Bachelor's Children CBS-NBC,
Right to Happiness CBS, Ad-
ventures of Tom Mix NBC,
Girl Alone NBC, The Story of
Bud Barton NBC, The Story
of Mary Marlin NBC.
KOLLMAR, RICHARD
NBC. Life Can Be Beautiful.
KONLEE, KAY
KODL, The Dalles, Ore. Kitch-
en Klock.
KRAATZ, DON
Road of Life CBS, The Story
of Bud Barton NBC.
KRAMER, MANDEL
Adventures of Ellery Queen
CBS, Kate Smith Hour CBS,
Grand Central Station NBC,
Manhattan at Midnight NBC,
Gang-busters CBS, Mr. Keen
Tracer of Lost Persons NBC,
Just Plain Bill NBC, Our Gal
Sunday NBC.
KRUGER, ALMA
CBS. Those We Love.
KUMMER, ELOISE
CBS. Right to Happiness.
KVALDEN, GRETA
NBC. Pepper Young's Family.
KYSER, KAY
NBC. Kay Kyser's College of
Musical Knowledge.
— L —
LACY, JAMES S.
KECA, Los Angeles, Calif.
School Kids Kwiz.
LAKE, ARTHUR
CBS. Blondie.
LAKE, FLORENCE
NBC. David Harum.
LA MONTE, MITZI
WOW, Omaha, Nebr. The
Other Woman.
LANDERS, RUTH
WAAT, Jersey City, N. J.
What's New.
LANE, DICK
CBS. Al Pearce and His Gang.
LANE, "DUSTY"
KROC, Rochester, Minn. KROC
Wranglers.
LANG, WILLIAM
KYW, Philadelphia, Pa. Geut-
ling's Spelling Bee.
LANTZ, JR., JAMES
KSAL, Salina, Kans. Passing
Parade.
LARKIN, JOHN
NBC, Girl Alone, Houseboat
Hannah.
LATIMER, ED
Gang Busters CBS, Mr. Dis-
trict Attorney NBC, American
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RADIO ARTISTS
School of the Air CBS. Arch
Oboler's Everyman's Theater
NBC, Pepper Young's Family
NBC. Mother O'Mine CBS.
Young: Widder Brown NBC.
Second Husband CBS. Big; Sis-
ter CBS. A Friend in Deed
NBC. Columbia Workshop
CBS. Listener's Playhouse
NBC. Valiant Lady NBC.
LATHAM, JOSEPH
NBC. Just Plain Bill.
LaVELLE, KAY
WCCO, Minneapolis-St. Paul,
Minn. Sunrisers.
LEE, EARL
NBC. Doctor Kate.
LEEDS, KATHRYN ROYCE
WICC, Bridgeport, Conn. Wo-
man's Viewpoint.
LEVANT, OSCAR
NBC. Information Please.
LEVY, ESTELLE
CBS. Hilltop House.
LEWIS, DON
WABI, Bang/or, Me. Along
the Way.
LEWIS, FORREST
CBS. Woman in White. Scat-
tergood Baines.
LEWIS, HELEN
CBS. Kate Hopkins.
LEWIS. LILLIAN
WTSP, St. Petersburg;, Fla.
Talk of the Town.
LIDYARD, DUKE
WCLE-WHK, Cleveland, Ohio.
The Junior Showboat.
LIPP, FRANCES
WVFW, Brooklyn, N. Y. Per-
sonality Parade.
LIPPER, MARGARET
CBS. Big Sister.
LISS, RONALD
Fred Allen CBS. Kate Smith
CBS. Gang- Busters CBS. Light
of the World NBC. By Kath-
leen Norris CBS-NBC. Robert
Ripley NBC. Arch Oboler NBC.
Rudy Vallee NBC. March of
Time NBC. Easy Aces NBC.
Hobby Lobby NBC. Mr. Keen
NBC. Widder Brown NBC. The
O'Neills CBS. Aunt Jenny CBS.
Great Plays NBC. Listeners'
Playhouse NBC. Happy Birth-
da v NBC.
LIST, VIRGINIA
WKRC, Cincinnati, Ohio. Econ-
omy Kitchen. Kitchen Quiz.
LIVINGSTONE, MARY
NBC. The Jello Program.
LOCKE, RALPH
NBC-CBS. Life Can Be Beau-
tiful.
LOCKERBIE, BETH
CJRC. Winnipeg. Manitoba.
Woman's Radio Digest.
LOGAN, JANET
CBS. Stepmother.
LOHMEYER, DONNASUE
KMBC, Kansas City, Mo. Food
Scout.
LORD, PHILIP
Kitty Keene NBC. The Story
of Mary Marlin NBC, Woman
in White CBS.
LOVEJOY, FRANK
NBC. Gangbusters, Valiant
Lady, Mr. District Attorney,
Grand Central Station, Famous
O'Henry Jury Trials.
LOWE, DAVID
WNEW, New York. N. Y.
Sound Track.
LOWE, FRANK M. JR.
KGB. San Diego, Calif. Lowe
Highlights.
LOWE, LINDA
WBRB, Red Bank. N. J. Over
the Tea Cups.
LOWE, MOWREY
WAAB. Boston, Mass. Sol-
diers' Quiz.
LOWELL, DOROTHY
The Man I Married NBC. Lone
Journey NBC, Hilltop House,
Our Gal Sunday CBS.
LOWRY, JUDITH
Woman in White CBS, The
Story of Mary Marlin NBC.
Arnold Grimm's Daughter
NBC, Uncle Sam's Forest Ran-
gers NBC, Guiding Light.
LOYD. ERIC
CFCF, Montreal. Que. The
Theater Review.
LUCAS, PAUL
WTIC. Hartford. Conn. Wright-
ville Sketches.
LUDDY, BARBARA
CBS. First Nighter.
LUTHER, PAUL
NBC. Mother of Mine.
LYNCH, KENNETH
NBC. The Bishop and the
Gargoyle.
LYNN, EVE
KMPC. Beverly Hills, Calif.
Policewoman Christie.
LYON, CHARLES
NBC. Girl Alone, Plantation
Party. Uncle Walter's Dog
House.
LYONS, RUTH
WKRC, Cincinnati, Ohio. Wo-
man's Hour, Open House.
— n —
McARTHUR, HUGH
KMPC, Beverly Hills. Calif.
Policewoman Christie.
McBRIDE, DeWITT
NBC. Famous O'Henry Trials.
McBRIDE, MARY MARGARET
CBS.
McCALLION, JIMMY
NBC. Ellen Randolph. The
Parker Family.
McCAMBRIDGE, MERCEDES
NBC. One Man's Family.
McCAMMON, BESS
CBS. Romance of Helen Trent.
Stepmother.
McCarthy, charles
WHN, New York, N. Y. Early
Bird.
McCarthy, jack
WXYZ. Detroit, Mich. Home-
maker Quiz.
MeCLENNY, MAJOR W. E.
WLPM. Suffolk, Va. Rambles
Around Suffolk.
McCONNELL. MARY
KOB. Albuquerque. N. M. The
Feminine Touch.
McCORMACK. MARY
CBS. Woman of Courage.
Mccormick, myron
CBS. Joyce Jordan, Girl In-
terne, Portia Faces Life.
McCUNE, CATHERINE
CBS. Scattergood Baines.
McCUNE, DOROTHY
KVOO, Tulsa, Okla. Facts for
732
Feminine Ears. It's a Woman's
World.
MoCl NE, VANCE
>"BC. The Adventures of Tom
Mix.
McDEVITT, RUTH F.
CBS. Hilltop House.
McFARLAND, MARY AGNES
KPLT, Paris, Texas. Book Re-
views .
McINTYRE, JOHN P.
Lincoln Highway NBC, Ellen
Randolph NBC, Cavalcade of
America NBC, Big Sister CBS,
We the Abbotts CBS.
McKEE, BLANCHARD
KFJZ, Fort Worth, Texas.
Your Neighbor.
McKINLAY, LYNN
KSL. Salt Lake City. Utah.
Story Telling Time.
McLEOD, DOROTHY
CFAR, Flin Flon, Manitoba.
Billy and Howard Program.
McMICHEN, CLAYTON
WAVE, Louisville, Ky. Noon-
time Roundup.
McNAMEE, GRAHAM
NBC. Behind the Mike.
.McNeill, don
NBC. The Breakfast Club.
McWILLIAMS, JIM
CBS. Ask-It-Basket.
MacALLISTER, M.
CBS. Young Doctor Malone.
MacBRYDE, JOHN
NBC. Death Valley Days, Set
Sail.
MacDONALD, MARGARET
CBS. Kate Hopkins.
MACK, GILBERT
Arch Oboler's Plays NBC,
Kate Smith Hour CBS, Man-
hattan at Midnight NBC, El-
lery Queen CBS, My Son and
I CBS, We, the People CBS,
Abbott and Costello, NBC.
MACKAY, STUART
CJRC, Winnipeg, Manitoba.
Good Morning Neighbor.
MacKAYE, FREDERICK
NBC. Little 01' Hollywood.
MacKNIGHT, AGNES
WMRO, Aurora, 111. Book
Lover.
MacQUARRIE, HAVEN
CBS. Your Marriag-e Club.
MAITLAND, ARTHUR
NBC. David Harum.
MALONE, FLORENCE
Our Gal Sunday CBS. Against
the Storm NBC. Mr. Keen
Tracer of Lost Persons NBC.
MALONE, FRANK
WIOD, Miami. Fla. News and
Views.
MALONE, KAY
WFNC, Fayetteville, N. C. For
the Ladies.
MALONE, LILLIAN
WCAE, Pittsburgh, Pa.
MALONE, TED
NBC. Between the Bookends.
Pilgrimage of Poetry.
MANDEVILLE, BUTLER
NBC. Arnold Grimm's Daugh-
ter.
MANNERS, ZEKE
WNEW. New York, N. Y.
MANNING, JACK
The Aldrich Family NBC, El-
lery Queen CBS, American
School of the Air CBS, The
Parker Family NBC, David
RADIO ARTISTS
Harum NBC, King- Arthur Jr.
NBC, New Walls for China
NBC.
MANNING, KNOX
KNX, Los Angeles, Calif. I
Was There, Find the Woman.
Seven Top Stories.
MANSON, CHARLOTTE
CBS. Society Girl.
MARBLE, ALICE
CBS.
MARGETTS, MONTY
NBC. Doctor Kate, Mine to
Cherish.
MARION, DAVE
WSM, Nashville, Tenn. Grand
Ole Opry.
MARK, CARL
WHK-WCLE, Cleveland, Ohio.
Balloon Busters.
MARKEY, ENID
CBS. Woman of Courage.
MARLOWE, HUGH
CBS. Adventures of Ellery
Queen.
MARSH, AUDREY
CBS. Johnny Presents.
MARSH, DIXIE
NBC. Hawthorne House.
MARSHALL, JOHN
WLAV, Grand Rapids, Mich.
MARTIN, IAN
CBS. Life Can Be Beautiful.
MARTIN, LEW
KRNT-KSO, Des Moines, la.
Tall Corn Time, Hawkeye Din-
nertime.
MARTIN, POLLY
WHN, New York, N. Y. Polly
the Shopper.
MARTIN, TOM
KNOW, Austin, Texas.
MARTINEAU, BOB
WTHT, Hartford, Conn. Hart-
ford Speaks.
MASON, MARY
WRC, Washington, D. C. Clip-
per Ship.
MASSEY, LOUISE and THE
WESTERNERS
NBC. The Plantation Party.
MATTISON, RUTH
NBC. Against the Storm.
MEADE, DORIS
WBZ-WBZA, Boston-Spring-
field, Mass. Harvey and Dell.
MEADE, D WIGHT
WBZ-WBZA, Boston-Spring-
field. Mass. Harvey and Dell.
MEARS, MARTHA
CBS. It Happened in Holly-
wood.
MEEDER, WILLIAM
NBC. The O'Neills, Pepper
Young's Family, Road of Life.
Life Can Be Beautiful. Vic
and Sade, This Small Town.
Truth or Consequences.
MEIGHAN, JAMES
By Kathleen Norris CBS, Just
Plain Bill NBC, Lone Journey
NBC.
MELTON, JAMES
NBC. The Telephone Hour.
MENKEN, HELEN
CBS. Second Husband.
MEREDITH, JAY
CBS. By Kathleen Norris.
MERRIFIELD, DON
NBC. Arnold Grimm's Daugh-
ter.
MERRIL, JUNE
WTSP, St. Petersburg1, Fla.
Let's Talk it Over with June.
MEYER, LEE
KARK, Little Rock, Ark.
Town Talk.
MILAM, CHEF
KMPC, Beverly Hills, Calif.
MILLER, ALLAN
WTOL, Toledo, Ohio. Lure of
Labels, Swing- Serenade.
MILLER, MRS. HARRY
KPLT, Paris, Texas.
MILLER, VIRGINIA
WICC, Bridg-eport, Conn. Vir-
ginia Miller's Hour.
MILLS, MARJORIE
WNAC, Boston, Mass. Mar-
jorie Mills Hour.
MINTON, FRANCES
KGO, San Francisco, Calif.
Home Forum.
MITCHELL, EVERETT
NBC. National Farm and
Home Hour.
MOHN, MONTGOMERY
NBC. Hawthorne House, Doc-
tor Kate.
MONKS, JAMES
Short Short Stories CBS. Cap-
tain Tim's Spy Stories NBC,
Martha Webster CBS, Great
Plays NBC. Who Knows WOR,
Columbia Workshop CBS, Kate
Hopkins CBS.
MOODY, RALPH
WIBW, Topeka, Kans. Kan-
sas Roundup.
MOORE, CARL
WEEI, Boston, Mass. Top O'
the Morning-, Rowdy Revue,
Matinee Promenade.
MOORE, JOHN
CBS. Hilltop House.
MOOREHEAD, AGNES
Cavalcade of America NBC,
Joyce Jordan, Girl Interne
CBS.
MORAND, EDWARD V.
WLTH. New York, N. Y. Jew-
ish Review, Album of Humor.
MO REIT, GARRY
NBC. Club Matinee. Beat the
Band.
MORGAN, CLAUDIA
NBC. Against the Storm, Lone
Journey.
MORGAN, FRANK
NBC. Maxwell House Party.
MORGAN, JOAN
KMPC, Beverly Hills, Calif.
Policewoman Christie.
MORRISON, BRET
NBC. Arnold Grimm's Daugh-
ter, Carnation Contented Pro-
gram, Jack Armstrong, The
Story of Mary Marlin.
MORTON, PHYLLIS
WCAE. Pittsburgh. Pa. Sun-
day Readings.
MOSS, ARNOLD
CBS. By Kathleen Norris.
MOSS, RUTH
WAAB, Boston, Mass. Ruth
Moss Interviews.
MOTLEY, LOUISE
WPID, Petersburg, Va. Col-
umn for Shut-Ins.
MOYLES, JACK
KROW, Oakland, Calif. Back-
ground for Democracy.
MUCHMORE, SALLIE
WJSV, Washington, D. C. Bet-
ter Business Program.
MUDGE, BADEN P.
WOLF, Syracuse, N. Y. Down
Rural Lanes.
733
MUELLER, MARVIN
Romance of Helen Trent CBS,
Ellen Randolph NBC.
MULHOLLAND, RUSS
WXYZ, Detroit, Mich. Danc-
ing Party.
MUNSON, ONA
CBS. Big Town.
MURPHY, FLORENCE
WCCO. Minneapolis-St. Paul,
Minn. All News, No Comment.
MURPHY, PAT
Girl Alone NBC, Painted
Dreams NBC, The Story of
Mary Marlin NBC, The Story
of Bud Barton NBC, Thunder
Over Paradise NBC, Right to
Happiness CBS.
MURRAY, LLEWELYN
WORD, Spartanburg, S. C.
Converse College.
MURRAY, MILDRED
Tim Healy NBC, Angel of
Mercy CBS. Ford Motor Tran-
scriptions. Screen Trailers.
MUSIC MAKERS
CBS. Al Pearce and His Gang.
MYERS, KEN
WHAI, Greenfield, Mass. The
Highwayman.
MYRON, RON
KEX-KGW, Portland. Ore.
— IV —
NAGEL, CONRAD
CBS. Silver Theater.
NASH, REG
WDEV, Waterbury, Vt. Man
About Town.
NEAL, MARGARET
KLO, Ogden, Utah. Fun with
Stories.
NEELEY, GEORGE
WHMA, Anniston. Ala. Na-
tional Education Program.
NELSON, HERBERT
NBC. Ellen Randolph. John's
Other Wife. Young Dr. Malone.
David Harum.
NELSON, MARIE
CBS. Bachelors Children, Ro-
mance of Helen Trent.
NELSON, RAY
NBC. Morning Reveries.
NELSON, ROY
WOPI. Bristol, Tenn. — Va.
Roy's Radio Column.
NESBITT. JOHN
NBC. The Passing Parade.
NEW, GILBERT
WCKY, Cincinnati, Ohio. Hot
Coffee Club.
NIESSEN, CLAIRE
The O'Neills CBS-NBC, Pepper
Young's Family NBC.
NILES, WENDELL
CBS. Al Pearce and His Gang.
NOLAN, JEANETTE
CBS. Big Sister.
— o —
O'BRIEN-MOORE, ERIN
NBC. John's Other Wife.
O'DAY, JUNIOR
CBS. Big Sister.
O'DONNELL, GENE
CBS. Those We Love.
OLIVER, SHERLING
Valiant Lady NBC. The Man I
Married NBC, Famoiis Jury
Trials NBC. Gasoline Alley
MBS.
HAM? HAl ■ tV
STUDIO
OF COMMERCIAL ART
•
1560 Broadway, N. Y. C. Phone: BRyanr 9-4153-4
•
Catering to the Artistic Needs
of Radio Advertising
734
RADIO ARTI STS
OLMSTED, NELSON
WENR-WMAQ, Chicago, 111.
Story Dramas by Olmsted.
OLSEN, MRS. MEL
K W L K , Longview, Wash-
Leaves from my Scrapbook.
ORTEGA, SANTOS
CBS. When a Girl Marries,
Hilltop House, Adventures of
Ellery Queen.
ORTH, VERA
WDAY, Farg-o, N. D. Jam-
boree.
OSGOOD, DICK
WXYZ, Detroit, Mich. Show
World, Factfinder, Children's
Theater of the Air.
O'SHEA, OSCAR
CBS. Those We Love.
OSSENBRINCK, LUTHER
NBC. The National Barn
Dance.
OWEN, ETHEL
NBC. Valiant Lady, Ellen
Randolph, The Man I Mar-
ried.
P
PACELLI, FRANK
NBC. Girl Alone.
PAGE, GALE
NBC. Hollywood Playhouse.
PAGE, PATRICIA
KDYL, Salt Lake City, Utah.
Kitchen Quiz.
PALMER, EFFIE
NBC. Just Plain Bill, Or-
phans of Divorce.
PARK, NATALIE
NBC. Hawthorne House.
PARRISH, JOHN
CBS. Life Can Be Beautiful.
PATTERSON, GEORGE
WAVE, Louisville, Ky. Man
on the Street.
PATTON, MARY
NBC. Arnold Grimm's Daugh-
PAULSEN, VARNER
WCOU, Lewiston, Me. First
Person Plural.
PAYNE, VIRGINIA
NBC. Oxydol's Own Ma Per-
kins.
PEARCE, AL
CBS. Al Pearce and His Gang-.
PEARDON, PATRICIA
NBC. Orphans of Divorce.
PEARY, HAROLD
NBC. Fibber McGee and Molly.
PEASE, HORTENSE
WAIR, Winston-Salem, N. C.
Once Upon a Time.
PEEPLES, CORNELIUS
CBS. Stepmother.
PENMAN, CHARLES
CBS. Second Husband.
PENNELL, ELIZABETH
KROW, Oakland, Calif. Voice
of Love.
PERCY, HUGH
QFAR, Flin Flon, Manitoba.
Concert Master.
PERKINS, DOROTHY
KRLH, Midland, Texas. Lit-
tle Lady Make-Believe.
PERKINS, RAY
NBC.
PERRY, ADA
KGB, San Diego, Calif. Over
the Garden Gate.
PERSONS, FERN
NBC. The Story of Bud Bar-
ton, Thunder Over Paradise,
The Story of Mary Marlin.
PETERS, GORDON
CBS. Hilltop House.
PETERSON, ARTHUR
NBC. Guiding- Light, The Story
of Mary Marlin, Story of Bud
Barton, Oxydol's Own Ma Per-
kins, Girl Alone.
PETERSON, NANCY
CBS. Hilltop House.
PETERSON, RUTH
NBC. Hawthorne House.
PETTAY, FRANCIS
WCLE-WHK, Cleveland, Ohio.
Matinee Dance Time.
PEUGEOT, DAVID
WEBR, Buffalo, N. Y. Uncle
Ben's Club.
PHILLIPS, DON
WMCA, New York, N. Y.
Let's Dance.
PHILSON, BETTY
CBS. Martha Webster.
FICON, MOLLY
WMCA. New York, N. Y. Max-
well House Coffee Program.
PIERCE, MADELAINE
Big- Sister CBS, Our Gal Sun-
day CBS, Pepper Young-'s Fam-
ily NBC, Raising- a President
NBC.
PILGRAM, BOB
WMAL, Washington, D. C.
PODMORE, WILLIAM
CBS. Second Husband.
POLING, DANIEL A., DR.
NBC. Opportunity.
POLK, OSCAR
CBS. Big- Sister.
POST, JR., WILLIAM
NBC. John's Other Wife.
POWELL, DICK
NBC. Good News of 1940.
POWELL, MRS. PASCOE
WBT, Charlotte, N. C. Blackie
Bear, What's the Answer?
POWELL, RUDY
NBC. The Gilmore Circus.
POWNALL, EVA
CBS. Woman in White.
PRENTISS, ED
Road of Life CBS-NBC, Guid-
ing- Ligrht NBC, Painted Dreams
NBC.
PRESCOTT, ALLEN
NBC. The Wife Saver.
PRODIS, PAUL
WARD, Brooklyn, N. Y. Greek
Variety Show.
PRYOR, ROGER
CBS. Gulf Screen Guild The-
ater.
PUGH, JESS
CBS. Scatterg-ood Baines.
— Q —
QUARTERMAN, EDW.
WGNY, Newburg-s, N. Y. Val-
ley Sky Raiders.
QUEEN, ROY
KMOX, St. Louis, Mo. Ozark
Mountaineers.
QUINN, BILL
CBS. When a Girl Marries,
Woman of Courage.
— R —
RABY, JOHN
CBS. When a Girl Marries.
RACHT, KATHERINE
NBC. The Aldrich Family.
735
RAE, NAN
CBS. Kate Smith Hour.
RAFFETTO, MICHAEL
NBC. One Man's Family, I
Love a Mystery.
RAINEY, BUD
WTIC, Hartford, Conn. Day
Dreams.
RALSTON, ESTHER
Big Sister CBS, Our Gal Sun-
day CBS, We, the Abbotts
CBS, Portia Faces Life CBS,
Mr. and Mrs. X of Scotland
Yard MBS.
RANDALL, MARION
KGB, San Diego, Calif. Home-
makers' Catalog.
RANDOLPH, ISABEL
NBC. Fibber McGee and
Molly.
RARIG, JOHN
NBC, CBS, MBS.
RATAY, THOMAS J.
WHIP, Hammond, Ind. Polish
Culture.
RATHBONE, BASIL
NBC. The Adventures of Sher-
lock Holmee.
RATHBONE, MARJORIE
WSB, Atlanta, Ga.
RAVENSCROFT, THURL
NBC, CBS, MBS.
READICK, FRANK
CBS. Meet Mister Meek.
REED, ALAN
Easy Aces NBC, The O'Neills
NBC, Col. Stoopnagle's Quixie
Doodles CBS.
REED, MELBA
KROW, Oakland, Calif. Girl
Reporter.
REES, HELEN
W C K Y . Cincinnati, Ohio.
Homemakers.
RE1D, TED
NBC. The Parker Family.
REINHART, DICK
CBS. Gene Autry's Melody
Ranch.
REINHEART, ALICE
NBC-CBS. Life Can Be Beau-
tiful.
RELLER, ELIZABETH
CBS. Young Doctor Malone.
REV ELL, NELLIE
NBC. Meet the Artist.
RHODES, BETTY JANE
Adventures in Rhythm MBS,
It Happened in Hollywood
CBS, Fred Allen Show NBC,
Bop Hope Show NBC.
RICE, HOKE
KWKH, Shreveport, La. Rice
Brothers and Their Gang.
RICH, IRENE
NBC. Irene Rich for Welch.
RIGGS, TOMMY
NBC.
RIGGS, GLEN
NBC. Linda Dale, Musical
Varieties.
RIPLEY, ROBERT
CBS. Believe It or Not.
ROBERTS, DAVE
KDYL, Salt Lake City, Utah.
The Raven.
ROBERTS, EARLE
WMBS, Uniontown, Pa. School
of the Air.
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22Q West 28th St., New York Pennsylvania 6-474C
RADIO ARTISTS
ROBERTS, JERRY
WOLF, Syracuse, N. Y. Cam-
pus Clambake.
ROBIN, MILDRED
CBS. Life Can Be Beautiful,
Second Husband.
ROBINSON, BART
CBS. Woman of Courage.
ROBINSON, EDWARD G.
CBS. Big- Town.
ROBINSON, LAWRENCE
CBS. Woman of Courage.
RODRIGUEZ, JOSE
KECA, Los Angeles, Calif.
Classic Hour.
ROECKER, EDWARD
CBS. Pipe Smoking- Time.
ROESSLER, ELMIRA
CBS. Romance of Helen Trent.
ROGERS, BARBARA
KRBC, Abilene, Texas. Shop-
ping with Barbara.
ROGERS, WILSON
KFIZ, Fond du Lac, Wise.
ROLF, ERIK
CBS. Joyce Jordan — Girl In-
terne.
ROMANO, MICHAEL
NBC. Girl Alone, Jack Arm-
strong-, Guiding Light, Thun-
der Over Paradise.
RONSON, ADELE
Buck Rogers MBS, Lincoln
Highway NBC, Mr. Keen Tracer
of Lost Persons NBC, Short
Short Story CBS.
ROOSEN, GEORGE
CBS. Stepmother.
ROSE, WILLIAM
NBC. Houseboat Hannah, Ox-
ydol's Own Ma Perkins.
ROSENBERG, ISRAEL
WVFW, Brooklyn, N. Y.
House of Rothschild.
ROSS, ARTHUR
WNEW, New York, N. Y.
Small Fry.
ROSS, NORMAN
WCFL, Chicago, 111. Man on
the Street.
ROUSE, GENE
NBC. Doctor I.Q.
ROUVEROL, JEAN
NBC. One Man's Family.
ROWLANDS, HUGH
NBC. Thunder Over Paradise,
Li'l Abner, The Story of Mary
Marlin.
ROY, CECILE
Scattergood Baines CBS, King
Arthur Jr. NBC.
ROYLE, SELENA
GBS. Woman of Courag-e.
R0BESSA, GENE
WGNY, Newburg-h, N. Y.
Amateur Hour.
RUBIN, JACK
CBS-NBC. The O'Neills.
RUNYAN, CHARLES
NBC. Hawthorne House, Doc-
tor Kate.
RUSH, FORD
WSM, Nashville, Tenn. Lul-
labye Time.
RUSH, PHILLY
KSAL, Salina, Kans.
RUSSELL, RUTH
NBC. Just Plain Bill.
RUYSDAEL, BASIL
NBC. Kay Kyser's College of
Musical Knowledge.
RYAN, PATRICIA
NBC. The Parker Family.
s —
SAG HE, SAM
WMCA, A Step Towards Hap-
piness.
SALE, VIRGINIA
CBS. Those We Love.
SALISBURY, MORSE
NBC. National Farm and
Home Hour.
SANDERSON, JULIA
NBC. Battle of the Sexes.
SANFORD, RALPH
KMPC, Beverly Hills, Calif.
Policewoman Christie.
SAXE, HENRY
NBC. Oxydol's Own Ma Per-
kins, The Story of Mary Mar-
lin.
SCANLON, ARTHUR
NBC. Coast to Coast on a
Bus.
SCARBOROUGH, OPAL
KECA, Los Angeles, Calif.
Garden Club.
SCHISSEL, MARIAN
KSO, Des Moines, la. Evening
Funnies.
SCHREIBER, MIGNON
Right to Happiness CBS, Guid-
ing- Lig-ht NBC.
SCHUBACH, JEAN
KSL, Salt Lake City, Utah.
Through the Week with Linda
Lee.
SCOTT, MELVA
Echoes of New York NBC,
Book Theater NBC, My Daugh-
ter and I MBS.
SCOURBY, ALEX
NBC. Ag-ainst the Storm.
SCRIBNER, JIMMY
WKRC, Cincinnati, Ohio. The
Johnson Family.
SEAMAN, LADDIE
NBC. Pepper Young's Family.
SEARS, CONNIE
WAAB, Boston, Mass. New
England Cupboard.
SEYMOUR, ANNE
NBC. Against the Storm.
SEYMOUR, DAN
NBC. Ben Bernie's Musical
Quiz.
SHAFER, RUTH M,
WGNY, Newburgh, N. Y. Pen-
ny Smart.
SHARLAND, REGINALD
NBC. Frank Watanabe and
the Honorable Archie.
SHARPE, FERN
WBNS, Columbus, Ohio. Round
Robin Review.
SHAW, STAN
WNEW, New York, N. Y.
Milkman's Matinee.
SHEARER, BOB
WAAT, Jersey City, N. J.
Strike Up the Band.
SHEEHAN, TESS
CBS. Woman of Courag-e.
SHELTON, GEORGE
_CBS. Pipe Smoking Time.
SHEPHARD, REX
CKCH, Hull, Que. The Home-
steaders.
SHEPHARD, ANN
CBS. Joyce Jordan — Girl In-
terne.
SHERMAN, FLOYD
CBS. Johnny Presents.
SHERMAN, RANSOM
NBC. Club Matinee.
737
SHIELDS, HELEN
NBC. Linda Dale.
SILBER, ROSALYN
CBS. The Goldberg-s.
SIMMONS, MITCHELL
WAIM, Anderson, S. C. The
Tig-er Takes the Mike.
SINGLETON, PENNY
CBS. Blondie.
SKOVALD, FLO
KMPC, Beverly Hills, Calif.
Policewoman Christie.
SLAGLE, JOHN
WXYZ, Detroit, Mich. Home-
maker Quiz.
SLATTERY, MRS. E.
CKCH, Hull, Que. Busy Wo-
man's Fair.
SMART, JACK
CBS. Meet Mister Meek.
SMITH, BETTY LOU
WSB, Atlanta, Ga.
SMITH, JACQUELINE
KOA, Denver, Colo. Who's in
Denver Tonight.
SMITH, KATE
CBS. Kate Smith Hour, Kate
Smith Speaks; News.
SMITH, KID
WSAZ, Huntington, W. Va.
SMITH, MARK
CBS. Meet Mister Meek.
SMITH, MAX
NBC, CBS, MBS.
SMITH, MIRIAM
KIRO, Seattle, Wash. Father
Goose Comes to Town.
SMITH SISTERS
WSAZ, Huntington, W. Va.
SMITH, VIC
NBC. Jack Armstrong.
SMOLEN, VIVIAN
NBC. Stella Dallas.
SMYTHE, J. ANTHONY
NBC. One Man's Family.
SNOWDEN, BILL
WTAL, Tallahassee, Fla. Un-
cle Bill and the Funnies, Dance
Time, Man on the Street, Your
Time, Come to the Fair, Hap-
penings in Our Town.
SNYDER, RALPH
WLAV, Grand Rapids, Mich.
Kiddie Club. Open House.
SOCKMAN, DR. RALPH W.
NBC. National Radio Pulpit.
SOTHERN, JEAN
NBC. Pepper Young's Family.
SOUBIER, CLIFF
NBC. Lone Journey.
SOULE, OLAN E.
Bachelor's Children CBS-MBS,
Captain Midnight MBS, Mid-
stream, NBC.
SPELLMAN, JERRY
NBC. Ma Perkins, Story of
Bud Barton, Story of Mary
Marlin, Tom Mix.
SPENCER, EDITH
CBS. Second Husband.
SPRAGUE, RUTH
NBC. Hawthorne House, Mine
to Cherish.
SPRAGUE, WILLIAM
WFAA, Dallas, Texas.
SPRENKLE, CHARLES
WWSW, Pittsburgh, Pa.
ST. GERMAIN, KAY
NBC. Signal Carnival.
STAFFORD, HANLEY
Blondie CBS, Good News of
1940 NBC, Hollywood Play-
house NBC.
RADIO ARTISTS
STAINBROOK, EDWARD
WDNC, Durham, N. C. Adven-
ture with Ideas.
STALLINGS, LaVERNE
KSL, Salt Lake City, Utah.
KSL Players.
STARK, CHARLES
CBS. My Son and I.
STEELE, EVELYN
KWLC, Decorah, la. Poetical
Moods.
STEELE, TED
CBS. Ted Steele Songrs.
STEIN, HANNAH
CBS. Adventures of Ellery
Queen.
STERNI, GUISEPPE
WOV, New York, N. Y. La
Rosa Program.
STEWART, BLANCHE
NBC. The Pepsodent Show.
STEWART, HARTSELLE
WJHO, Opelika, Ala. Coleman
Family.
STEWART, PAUL
CBS. The Goldbergs.
STEWART, VIRGINIA
NBC. Doctor I.Q.
STONE, EZRA
NBC. Aldrieh Family.
STORMS, EDNA
KFPY, Spokane, Wash. This
Woman's World, Better Liv-
ing-.
STRATTON, CHESTER
The O'Neills NBC-CBS, Against
the Storm NBC, Kathleen Nor-
ris NBC-CBS, Lig-ht of the
World NBC, Society Girl CBS.
This Day is Ours NBC-CBS,
District Attorney NBC, Johnny
Presents NBC, Kate Smith Pro-
gram CBS, Woodbury Play-
house NBC.
STREICH, EVELYN
CBS. Hilltop House.
STROZZI, KAY
NBC. Linda Dale.
STUDEBAKER, HUGH
CBS. Road of Life.
SUBER, RAY
NBC. Bud Barton.
SULLIVAN, FRED
NBC. Arnold Grimm's Daugh-
ter, Story of Bud Barton,
Story of Mary Marlin.
SWENSON, AL
CBS. Woman of Courage, Hill-
top House.
SWENSON, KARL
Our Gal Sunday CBS, Joyce
Jordon, Girl Interne CBS, Lo-
renzo Jones NBC, Cavalcade
of America NBC.
SWOR, JOHN
NBC. The Gilmore Circus.
— T —
TAGGART, HAL
KMPC, Beverly Hills, Calif.
Policewoman Christie.
TALBOT, LYLE
WHN, New York, N. Y. Hol-
lywood Gossip.
TANNER, LUKE
KUOA, Siloam Springs, Ark.
TANNER, PEARL KING
NBC. Hawthorne House.
TANSEY, JIMMIE
CBS-NBC. The O'Neills.
TAYLOR, FREDERICK CHASE
(Col. Stoopnagle)
CBS. Col. Stoopnagle's Quixie-
Doodles.
TAYLOR, JAMES
CFAR, Flin Flon, Manitoba.
Stamp Club of the Air.
TAYLOR, MARGARET
CKNB, Campbellton, N. H.
Homemaker's Exchange.
TAYLOR, REESE
Rig-ht to Happiness CBS, Road
of Life CBS-NBC, Romance of
Helen Trent CBS.
TAYLOR, SAM
WHN, New York, N. Y. Hol-
lywood Sound Stage.
TAYLOR, SUSAN
WNAX, Yankton, S. D. Tips
by Taylor.
TAYLOR, TED
WTOL, Toledo, Ohio. Pigskin
Parade.
TELLER, ROY
WHLB, Virginia, Minn.
TEN EYCK, MELISSA
KMPC, Beverly Hills, Calif.
Policewoman Christie.
TERRISS, TOM
NBC. Adventure Stories.
TERRY, MARY
KMO, Tacoma, Wash. Happy
Homes.
TETZEL, JOAN
CBS. When a Girl Marries.
THOMAS, ANN
Meet Mr. Meek CBS, Easy
Aces NBC, Texaco Star Thea-
ter CBS, Perfect Crime CBS,
Bishop and the Gargoyle NBC,
Who Knows MBS.
THOMPSON, BILL
NBC. Fibber McGee and Molly.
THOMPSON, ETHEL
WHIP, Hammond, Ind. Wom-
en's Clubs.
THOMPSON, JACK
CJRC, Winnipeg, Manitoba.
Good Scouts of the Air.
THOMSON, COREY
CFCF, Montreal, Que. The
Kiddies' Answer Man.
TOBIN, LU
NBC. Hawthorne House.
TOMPKINS, JOAN
CBS-NBC. Against the Storm.
TRAVIS, JUNE
NBC. Girl Alone, Arnold
Grimm's Daughter.
TREADWELL, RUBY
KUOA, Siloam Springs, Ark.
Storybook Castle.
TREMAYNE, LEE
CBS. First Nighter.
TROUT, BOB
CBS. Professor Quiz.
TROUT, FRANCIS
CBS. Scattergood Baines.
TUCKER, FRANCES
WSJS. Winston-Salem, N. C.
TUCKER, JERRY
CBS. Hilltop House.
TUCKER, MADGE
NBC. Coast to Coast on a
Bus, Our Barn.
TULLY, TOM
Strange as It Seems CBS,
School of the Air CBS, Kate
Smith CBS, We the People
CBS, Gang-busters CBS, Home
of the Brave CBS, Myrt and
Marge CBS, Lincoln Highway
NBC, Manhattan At Midnight
NBC.
TURCOT, M. R.
CKCH. Hull, Que. Entre Nous.
TURNER, COL. ROSCOE
CBS. Skyblazers.
738
TUTTLE, LURENE
Rudy Vallee Program NBC,
One Man's Family NBC, Big
Town CBS, Sherlock Holmes
NBC.
TUTTLE, LYNN
NBC. One Man's Family.
TYLER, BETTY JANE
CBS. Joyce Jordan, Girl In-
terne, Myrt and Marge, We
the Abbotts.
— u —
UMBERGER, CHARLOTTE
WBLK, Clarksburg, W. Va.
WBLK Woman's Club.
UNGER, STELLA
NBC. Hollywood News Girl.
URRY, FRANCIS
KSL, Salt Lake City, Utah.
UTTAL, FRED
CBS. Big Sister.
— V —
VAIL, MYRTLE
CBS. Myrt and Marge.
VALENTINE, GRACE
CBS. My Son and I.
VALENTINE, LEW
NBC. Doctor I.Q.
VALLEE, RUDY
NBC. Sealtest, Rudy Vallee
Program.
VAN, BILLY B.
WNAC, Boston, Mass. Spread-
ing New England Fame.
VAN, MILDRED
KECA, Los Angeles, Calif.
House Party.
VanCRONKHITE, JOHN
WMAL, Washington, D. C.
Little Brown Book, Headaches
Limited, Whispering Rhythm,
Window Shopper, Some Like
it Old.
VAN DYKE, JAMES
CBS. Young Doctor Malone.
VAN HARVEY, ART
NBC. Vic and Sade.
VANN, FRANK
WGH, Newport News. Va. The
Singing Bakerman.
VAN TUYL, HELEN
CBS. Right to Happiness.
VAUGHN, WALTER
Woman of Courage CBS. Ad-
ventures of Ellery Queen CBS.
VENTER, MEL
KFRC, San Francisco, Calif.
Standard Symphony Programs,
Whodunit, Scrapbook Stories.
VERNON, CONRAD
KNOW, Austin, Texas. Fac-
ing the Facts.
VIDEL, WILLIAM
WGH, Newport News, Va.
Uncle Bill's Junior Club.
VINCENT, CHICK
NBC. This Small Town.
VINTON, ARTHUR
NBC. The Aldrieh Family. El-
len Randolph.
VOLA, VICKI
NBC. Mr. District Attorney.
VON ZELL, HARRY
CBS. We, the People.
— w —
WADE, FRED
WTIC, Hartford, Conn. Wright-
ville Sketches.
WAHLBERG, JOEL F.
WGH, Newport News, Va. Big
Star Surprise Party, Curbstone
Colleg-e.
RADIO ARTI STS
WAKELY. JIMMY
CBS. Gene Autry's Melody
Ranch.
WALCOTT, IMOGENE
WNAC, Boston, Mass. First
National Food News.
WALKER. BENNIE
NBC. Bennie Walker's Home-
stead Amateur Hour, Bennie
Walker's Tillamook Kitchen.
WALL, LUCILLE
Life Can Be Beautiful CBS,
Portia Faces Life CBS, Lorenzo
Jones NBC.
WALL, PEG
CBS. Romance of Helen Trent.
WALLACE, GEORGE
CBS. Scattergood Baines.
WALLACE, REGINA
CBS. Hilltop House.
WALLACE, TOM
NBC. Uncle Walter's Dog
House, Showboat.
WALTER, WILMER
NBC. David Harum, Set Sail.
WALTMAN, ELMER
KDKA, Pittsburgh. Pa. Mu-
sical Clock, Kay-dee-Kapers.
WARD, COLLEEN
Mr. Keen, Tracer of Lost Per-
sons NBC, Great Plays NBC,
Listeners Playhouse NBC, Lo-
renzo Jones NBC, Ellen Ran-
dolph NBC, Big- Town CBS,
Friend Indeed CBS.
WARDLE, JIMMIE
CFAR, Flin Flon, Manitoba.
Business Man's Quiz.
WARNER, GERTRUDE
The O'Neills CBS-NBC. Ellen
Randolph NBC.
WARNER, NOAMA
KTOK. Oklahoma City, Okla.
News for Women.
WARNER, WALLACE
CBS. Adventures of Ellery
Queen.
WART, PROFESSOR
WCCO. Minneapolis-St. Paul.
Minn. The Tailor and the
Cop.
WATERS, JAMES P,
CBS. The Goldbergs.
WATSON, ERNIE
NBC. Behind the Mike.
WAYNE, ROSEMARY
WJJD, Chicago. 111.
WAYNE, WINNIFRED
WHIP, Hammond, Ind. Dream
Awhile.
WEAKLEY, SCOTT
KROW, Oakland. Calif. Skull-
crackers, The Man on the
Street.
WEATHERWAX, LESTER
KFBI, Wichita, Kane.
WEAVER, NED
CBS. Kate Hopkins.
WEBB, JANE
NBC. The Adventures of Tom
Mix.
WEBER, KARL
NBC. Tom Mix Straight
Shooters, Right to Happiness.
The Story of Mary Marlin.
WEBSTER, CHARLES
By Kathleen Norris CBS. Life
Can Be Beautiful CBS-NBC,
Linda Dale NBC, The Light of
the World NBC.
WEEKS, EDWARD A.
NBC. Meet Edward Weeks.
WEIST, DWIGHT
Cavalcade NBC, Shadow MBS,
Mother o' Mine NBC, Gang-
busters CBS, March Through
Life, School of the Air.
WELLES, ORSON
CBS. Campbell Playhouse.
WELLES, RUTH
KYW, Philadelphia, Pa.
WELLS, DICK
NBC. Oxydol's Own Ma Per-
kins.
WELLS, SARA JANE
Right to Happiness CBS,
Jack Armstrong NBC, Guid-
ing Light.
WELSH, JACK
WSTV, Steubenville, Ohio,
Your Neighbor's Voice, Food
Quiz.
WENDELL, BRUCE
WHN, New York, N. Y. One
Two Three Swing.
♦VEST, JANE
CBS-NBC. The O'Neills.
WESTON, JANE
WGL-WOWO, Ft. Wayne, Ind.
WEVER, NED
CBS. Big Sister.
WHALEY, MARY
KBST, Big Spring, Texas.
What's Doing In Big Spring.
WHITAKER, ISABELL
WTAG, Worcester, Mass.
Morning Journal.
WHITE, AGNES
KFI. Los Angeles, Calif. Agnes
White's Kitchen.
WHITE, BOB
NBC. The Light of the
World.
WHITNEY, MARION
WEDC. Chicago, 111. Whit-
ney's Whispers On Hollywood.
WHITTED, NORFLEY
WDNC. Durham, N. C. Drift-
wood, Southern Plantation.
WICKER, IREENE
NBC. The Lullaby Lady, Car-
nation Contented Program.
WIGGIN, ARTHUR
WFEA. Manchester, N. H.
Greetings Shut-Ins.
WILDER, DONALD
WSAV, Savannah, Ga. Saga
of Savannah.
WILDER, TRULAN
KMBC, Kansas City, Mo.
Brush Creek Follies, Thief of
Bad Gags, Fun and Foolish-
ness, Dinner Bell Roundup,
Early Birds Show.
WILEY, FLETCHER
CBS.
WILLIAMS, JOHN ED
KWFT, Wichita Falls, Texas.
Theater Time. In Our Times.
WILLIAMS, MARK
WBTH. Williamson. W. Va.
Happy Birthday.
WILLIAMSON, GRACE
WTIC, Hartford. Conn. Your
Neighbor.
WILSON, DON
NBC. Jello Program Starring
Jack Benny, Good News of
1940 & 1941, Maxwell House
Party.
WILSON, KATHLEEN
NBC. One Man's Family.
WINCHELL, WALTER
NBC. Jergen's Journal.
WINKLER, BETTY
NBC. Girl Alone.
739
WINSTON, IRENE
Valiant Lady NBC, When A
Girl Marries CBS.
WINTERS, JOAN
NBC. Girl Alone, Road of
Life, Lincoln Highway.
WINTERS, ROLAND
CBS. By Kathleen Norris.
WOLFE, EDWIN
NBC. Pepper Young's Family.
WOLFE, LOUIS
WHN, New York, N. Y. Kid
Wizards.
WOLFE, WINIFRED
NBC. One Man's Family.
WONS, TONY
NBC. Tony Wons Radio Scrap-
book.
WOODBURY, FRANCES
CBS. Hilltop House, When A
Girl Marries, Portia Faces
Life.
WOOD, BARRY
CBS. Your Hit Parade.
WOOD, HELEN
CBS. Those We Love.
WOOD, LESLEY
Road of Life CBS-NBC, Back-
stage Wife NBC.
WOODIE, HAMILTON
WOLF, Syracuse, N. Y. Salina
Street Quiz.
WOODS, DONALD
CBS. Those We Love.
WORTH, BETTY
NBC. The Man I Married.
WRAGGE, EDDIE
Lincoln Highway NBC, John's
Other Wife NBC, Dr. Christian
CBS.
WRAGGE, ELIZABETH
NBC. Pepper Young's Family.
The Aldrich Family.
WRIGHT, HOLLY
WTAG, Worcester, Mass. Man
in the Market.
WRIGHT, JEAN
WTOL, Toledo, Ohio. For
Women Only.
WYATT, EUSTACE
CBS. Adventures of Ellery
Queen.
— Y —
YARBOROUGH, BARTON
NBC. One Man's Family, I
Love a Mystery.
YOKELY, MARTHA JEAN
WAIR, Winston-Salem, N. C.
School for Saturday.
YORKE, RUTH
Life Can Be Beautiful CBS-
NBC, Mother of Mine.
YOUNG, CARLETON
CBS. Martha Webster, Sec-
ond Husband.
YOUNG, ED
WNAC. Boston, Mass. Uncle
Bob Reads the Funnies.
YOUNG, SEYMOUR
Right to Happiness CBS. Guid-
ing Light NBC.
ZANVILLE, BERNARD
CBS. Young Doctor Malone.
ZERBE, LAWSON
Manhattan at Midnight NBC,
Against the Storm NBC,
Valiant Lady, NBC, We, the
People CBS, Honest Abe CBS,
Lone Journey NBC, This
Small Town NBC, My Son and
I CBS, Young Doctor Malone
CBS.
Dine
SHORE
w
My deepest appreciation to . . .
THE RADIO EDITORS OF AMERICA
. . . for their kindness to me.
My greatest gratitude to . . .
MR. EDDIE CANTOR
. . . without whom the editors would
not have known me.
7 ANDREWS SISTERS
Maxene • Patiy • LaVerne
UNIVERSAL PICTURES
'ARGENTINE NIGHTS" "BUCK PRIVATES" "WE'RE IN THE NAVY NOW
DECCA RECORDS
Personal Management LOU LEVY
1270 SIXTH AVE.. N. Y. C. CI-7-2760
740
Vocal Artists
ft
AND THEIR WORK
DURING 1940
ft
— A —
ABBOTT, JERRY
WAAT, Jersey City. N. J.,
Broadwayites.
ABNER, STACEY
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round.
ADAIR, FRANCES
NBC. Sunday Drivers.
ADAMS, ALVIN
KPDN, Pampa, Texas.
ALFORD, ELIZABETH
KRMD, Shreveport, La.
ALLEN, GRACIE
CBS. Burns and Allen Show.
ALLEN, JOE
WFAA, Dallas, Texas.
ALLEN, KAY
WIP, Philadelphia, Pa. Shad-
ows In Music.
ALLISON, LYNN
WMAL-WRC, Washington,
D. C. Food For Thought.
ALM, JEANNE
WDAY, Fargo, N. D., Four
Jacks and Jeanne.
AMADON, ARTHUR
WEEI, Boston, Mass. Lover's
Lane.
ANDERSON, AL
WFTM, Ft. Myers, Fla.
ANDERSON, ELIZABETH
KOB, Albuquerque, N. M.
Mood Indigo.
ANDERSON, ELMER
KMBC. Kansas City, Mo.
Rhyme-A-Line Time, Rhythm
Riders and Judy Allen, Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
ANDERSON, LA VITA
KFBU, Wichita, Kans. The
Kitchen Clinic.
ANDREWS SISTERS
CBS.
ANTINUK SISTERS
CHAB, Moose Jak, Sask.
APPLEWHITE, MARY ESTER
WFNC. Fayetteville, N. C.
Mary Ester Sing's.
ARCHER, GENE
WMALWRC, Washington,
D. C. Gene Archer Entertains.
ARLAND, JEAN
WCCO, Minneapolis-St. Paul,
Minn. Saturday Ayem Open
House.
ARNOLD, BUDDY
MBS.
ARRES, DON
MBS.
ARTHUR, JACK
NBC. Lincoln Highway, Echoes
of New York.
ASKE, COLEMAN
KFBI, Wichita, Kans. Kansas
Cowboys.
ATCHER, BONNIE
WIND. Gary, Ind. Sports Edi-
tion.
ATCHER, RANDALL
WIND, Gary, Ind. Changing
Scene.
ATKINS, JIMMY
NBC. Fred Waring in Pleasure
Time.
AUBREY, WILL
NBC. Musical Clock, In the
Good Old Days.
AUTRY, GENE
CBS. Melody Ranch.
AXTON, BAILEY
WAAB, Boston, Mass. Your
Singing Neighbor.
— B —
BABBITT, HARRY
NBC. Kay Kyser's College of
Musical Knowledge.
BAETZ, WILFRED
WMEX, Boston, Mass.
BAGBY, MARGARET
WAIR, Winston-Salem, N. C.
Melody Time.
BAILEY, GLAD
KXRO, Aberdeen, Wash. Syn-
copated Riddles.
BAILEY SISTERS
NBC. Ben Bernie's Musical
Quiz.
BAILEY, WYNONHAH
KGFW, Kearney, Nebr. Cow-
boy Rangerette.
BAINBRIDGE, HAL
WLOG, Logan, W. Va. North-
ern Stars.
BAKER, DICK
WJJD, Chicago. 111. Smart Set.
BAKER, JACK
NBC. Breakfast Club.
BAKER, JERRY
WMCA. New York, N. Y.
BAKER, KENNY
CBS. Texaco Star Theatre.
BALAY, BALA
WARD, Brooklyn, N. Y.
Hungarian Variety Hour.
BARBER, BETTE
KVOO, Tulsa, Okla. Clambake.
BARLEY, JOSH
WFTM, Ft. Myers, Fla.
BARNES, MERLE
WFNC. Fayetteville, N. C.
BARRETT, BETTY
NBC.
BARRETT, PHIL
WBAB, Atlantic City, N. J.
Songs For the Home Folks.
BARRETTE, R.
CKCH, Hull, Que. Jean And
Jacques And Pierre.
BARTELL, ED
KCAE, Pittsburgh, Pa. Air-
liners.
BARTELL, ROSE
WKH, Madison. Wise.
BARTLETT, JANE
WBT, Charlotte, N. C. Dave
And Jane.
BARTON, BETTY
MBS. Betty and Buddy.
741
BASS, ANNA ROSE
KVFD, Fort Dodge, la. Lady
Luck .
BATES, BETTY JEAN
KRNT-KSO, Des Moines, la.
Tall Corn Time, Hawkeye Din-
ner Time, Betty Jean And
Freddie.
BAUCOM, BILL
WIBW, Topeka Kans. Day-
break Jamboree.
BAXTER, JEANNE
WCAE, Pittsburgh, Pa. So-
phisticated Ladies.
BEARD, CHARLES
WDBJ. Roanoke, Va. Music
For Reading.
BECHTAL, KENNETH
KFJM, Grand Forks, N. D.
Melody Quiz.
BECKMAN, ZEKE
KOA, Denver, Colo. Sunshine
Boys.
BECKSTAD, LARRY
KFJM, Grand Forks, N. D.
Melody Quiz.
BEGGEMAN, FREDDY
KMOX, St. Louis, Mo. Ben
Feld Show.
BEHAN, MAE
WARD, Brooklyn, N. Y. Irish
Echoes.
BELL, BONNIE
WWL, New Orleans, La.
BELLE, IDA
WAIR, Winston-Salem, N. C.
Dear Diary.
BELMONT, DAVE
WBZ-WBZA, Boston-Spring-
field, Mass. Memory Lane.
BENDER, BILL
WFAS, White Plains. N. Y.
The Happy Cowboy.
BENNETT, KEN
KPDN, Pampa, Texas.
BENSON, JEAN
WIBW. Topeka, Kans.
BERCH, JACK
NBC. Jack Berch and His
Boys.
BERGBAUER, CARL
KMBC, Kansas City, Mo.
Scranpy O'Brien and His Toy
Band. Camel Caravan. Prairie
Sweethearts, Penny Serenade,
Rhythm Riders and Judy Al-
len, Brush Creek Follies. Early
Birds Show, Dinner Bell
Roundup.
BERRY, ED
KLO, Ogden, Utah. Three
Misses and A Mister.
BERTL. ED
WKBH, La Crosse, Wise. Song
Styles.
BICKFORD, RUTH
WFAA-KFJZ, Dallas-Ft.
Worth, Texas. Texas Hall of
Fame.
VOCAL ARTISTS
BILSON, ELIZABETH S.
WBAL. Baltimore. Md. Around
The Dinner Table, Time For
Romance.
BIRD, IRENE
WHA, Madison. Wise.
BISSON, GABRIELLE
CBV, Quebec, Que.
BLACK, LEW
KMBC, Kansas City, Mo.
Brush Creek Follies, Dinner
Bell Roundup, Early Birds
Show.
BLACKWOOD BROTHERS
KMA, Shenandoah, la.
BLAIR, HARRY
WBT, Charlotte, N. C. RCA
Twins.
BLUE, ALICE
KSO, Des Moines, la. Hawk-
eye Dinnertime.
BOLIN, SHANNON
WJSV, Washing-ton, D. C.
Take Up Time, Story Swap.
BOLTEN, VIVIAN
WHIS, Bluefield, W. Va. The
Girl And The Mood And The
Melody, The Melody Shop.
BOND, ANN
KOMA, Oklahoma City, Okla.
Imperial Interlude.
BOND, JOHNNY
CBS. Melody Ranch.
BOSWELL, CONNIE
NBC. Kraft Music Hall.
BOUDLEAUX
WSB, Atlanta, Ga. WSB Barn
Dance.
BOYAY, DON
WIP, Philadelphia, Pa. Sing
For Your Supper.
BOWDEN, RUTH
WSAZ. Hunting-ton, W. Va.
Songs We Love.
BOYTER, HASKELL
WSB, Atlanta, Ga. Song- For
Today.
BOZEMAN, FRANK
WGPC, Albany, Ga.
BRADLEY, JOE
NBC. Club Matinee.
BRADLEY, ROBERT
KLZ, Denver, Colo. To You,
Lady Lend An Ear.
BRASINGTON, BERT
KMBC, Kansas City, Mo. Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
BRAY, ALGER
WDZ, Tuscola, 111. Speed And
Curly.
BRENIZER. LESTER
KNOW, Austin, Texas.
BRIAN, BUNNY
KSL, Salt Lake City, Utah,
Sweet And Swing-.
BRICKELL, ROY
KWOC, Poplar Bluff, Mo. Vo-
cal Varieties.
BRINEY, MARY MARTHA
KDKA, Pittsburgh, Pa. Tap
Time, Treasure Trails.
BRISCOE, HELEN MARIE
KOA, Denver, Colo. Gentlemen
of Jive.
BRITT, ELTON
WNEW, New York, N. Y.
Singing- Cowboy.
BROOKS, DOROTHA
WTAM, Cleveland, Ohio, Gor-
don Aires.
BROOKS, JACK
WHAS, Louisville, Ky. Mod-
ern Music Hall.
BROOKS, KIRBY
WHIO, Dayton, Ohio, Rhythm
Makers.
BROWN, ANN
WFAA, Dallas, Texas.
BROWN, FRANK
CFJC, Kamloops, B. C.
BROWN, GEORGE
CJOC, Lethbridge, Alberta.
BRUCE, CAROL
NBC. Ben Bernie's Musical
Quiz.
BRYAN, ELEANOR
WGRB, Goldsboro, N. C. Elea-
nor Bryan Entertains.
BRYANT, HIRAM
WFTM, Ft. Myers, Fla. Hymn-
time, Memory Lane.
BYRON, BOB
WHN, New York, N. Y. Byron
Hour.
BUCKNER, KATHRYN
WFAA, Dallas, Texas.
BUNN, JIMMY
WOW, Omaha, Nebr.
BURNS, BERNICE
CKOC, Hamilton, Ont.
BURRIS, SCOTTY
WHLB, Virginia, Minn. Song's
By Scotty, Romance I n
Rhythm.
BUR WELL, J. C.
WMBS, Uniontown, Pa. Car-
ters Kiddies Club.
BARRY WOOD
CBS
"Your Hit Parade"
Victor Records
742
VOCAL ART I STS
BUSSINELLI, GUIDO
WOV, New York, N. Y. L
Perla and Old Gold Program'
BUTCHER, DWIGHT
WSB, Atlanta, Ga. WSB Ban
Dance.
BUTLER, CLEO
WLPM, Suffolk, Va. Melody|
Time.
BUTLER, MARIAN
KEX-KGW, Portland, Ore."
Charmingly We Live.
BUTLER, WARDE
WHIZ, Zanesville, Ohio. Musi-
cal Blossoms.
BUTNER, VICTORIA
WSTP, Salisbury, N. C.
— c —
CALLOWAY, GLENNA
WSIX, Nashville, Tenn. Words
And Music.
CALVER, LILA
WDEV, Waterbury, Vt. Cock-
tail Hour.
CAMP, ARMAND
WIP, Philadelphia, Pa. Sport
Shots.
CAMPBELL, CURLY
WBT, Charlotte, N. C. RCA
Twins.
CAMPBELL, FRANCES
WSB, Atlanta, Ga. Song- For
Today.
CARACCI, ANTHONY
KMBC, Kansas City, Mo. Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
CARLAY, RACHEL
NBC. Manhattan Merry-Go-
Round.
CARNEY, ART
NBC. Horace Heidt's Treasure
Chest, Pot O' Gold.
CARRIER, JAKE
WLOG. Logan, W. Va. It's
Jake With Me.
CARROLL, GENE
NBC. Gene And Glenn.
CARROLL. LINDA
WMAL-WRC, Washing-ton,
D C.
CARTER, BOB
KDKA, Pittsburg-h. Pa. Tap
Time, Treasure Trails.
CARTER, JAMES
WSTV, Steubenville, Ohio.
CARTWRIGHT, JOAN
WCAP, Asbury Park, N. J.
Rhythms in Rhyme.
CASSEL, WALTER
NBC.
CATHON, JEAN
WMAL-WRC, Washing-ton,
D. C.
CHAPIN, PATTI
WTIC, Hartford, Conn. Patti
Chapin Sing-s for You.
CHAPMAN, JOAN
WHN, New York, N. Y.
CHIESA, VIVIAN DELLA
American Album of Familiar
Music NBC, La Rosa Program
MBS.
CHILTON, RUTH
WSYR, Syracuse, N. Y. Ruth
Chilton Matinee.
CHOISSER, HAL
KMOX, St. Louis, Mo. Ozvk
Varieties, Old Fashioned Barn
Dance.
CHRISTIANSON, ELEANOR
KHSL, Chico, Calif. Songs of
Love.
If
CHURCH, HELEN
KROC, Rochester, Minn.
Rochester Choral Society Pro-
gram.
CHURCHILL. STUART
NBC. Fred Waring in Pleasure
Time.
CLAIRE, LAURIE
KSL, Salt Lake City. Utah.
Songs of Laurie Claire.
CLARRELL SINGERS
WFPG. Atlantic City, N. J.
CLARK, BUDDY
CBS. Wayne King's Orchestra.
CLARK. JOHN
KNX. Los Angeles, Calif.
John Clark, It's A Date. Call-
ing' All Cars, Hollywood Show-
case. I Was There.
CLARK SISTERS
KFJM, Grand Forks, N. D.
CLARKE. HARRY
KSL, Salt Lake City. Utah.
Songs of Harry Clarke.
(LARKS. THE
KYW. Philadelphia, "°a. The
Happy Clarks.
CLORE. CHARLENE
WPBM. Indianapolis, Ind.
COCHRAN. PAUL
KFBI. Wichita, Kans. Dinner
Bell Time.
COHEN, LESTER
WMBS, Uniontown, Pa. Cohen
Amateur Hour.
COLAMARIE, VICKI
WGY, Schenectady, N. Y.
COLLINS, IRENE
WAAT, Jersey Citv, N. J.
Strike Up The Band.
COLLINS, JEAN
WMEX, Boston, Mass.
COLLINS. ROY
WAAT. Jersey City, N. J.
Pony Boy PI a vs.
COLTON, CLARENCE
CRTB. St. Catherines, Ont.
Morniner Melodies Club.
COMO. PERRY
NBC. Best TbP Band.
CONLON, JUSTIN
WHEC, Rochester, N. Y. This
Is My Land.
CONNOLLY. JOSEPH A.
WARD, Brooklyn, N. Y. Irish
Echoes.
COOKE. BETTY
WLOG. Logan, W. Va. Cookie,
Coed of Son?.
COOPER. FRANCES
WIP. Philadelphia, Pa. War
Extra.
COPELAND. CLYDE
KFPY, Spokane, Wash. The
Roving Hillbillies, Fels-Naptha
Fellows.
COPELAND. SLIM
KFPY, Spokane, Wash. The
Roving Hillbillies, Fels-Naptha
Fellows.
CORBITT, THELMA
WSIX, Nashville, Tenn. Hymn
Time.
COSTLEY, JAN
WSYR, Syracuse, N. Y. Mid-
morning Limited.
COTE, GERMAINE
CKCV-CBV, Quebec, Que. Ici
Ton Chante.
COTTON, LARRY
NBC. Pot O* Gold. Horace
Heidt's Treasure Chest.
743
COURTNEY, GEORGE
WENR-WMAQ, Chicago, 111.
Club Matinee.
COX, MARY ROSE
WCAO, Baltimore, Md. John
Varney's Quintet.
COY, DOROTHY
WSUN, St. Petersburg, Fla.
Dorothy Coy Sings.
CRAIG, EDDIE
WOLF, Syracuse, N. Y. Eddie
Craig Song Stylist.
CRAIG, RUTH
WRAL, Raleigh, N. C. Vocals
By Craig.
CRANE, PHILIP
KIRO, Seattle, Wash. It Pays
To Listen.
CRAVEN, OPAL
NBC. Carnation Contented Pro-
gram.
CRAWFORD, ROBERT
KMBC, Kansas City. Mo.
Texas Rangers, Circle G
Ranch, Melody Ranch, Fore-
cast.
CRIFFIELD, LINNEA
KGFW, Kearney, Nebr. Songs
You Love To Hear.
CRONENBOLD, EDWARD
KMBC, Kansas City, Mo. Tex-
as Rangers, Circle G Ranch,
Melody Ranch, Forecast.
CROOKS, RICHARD
NBC. Voice of Firestone.
CROSBY, BING
NBC. Kraft Music Hall.
CROSBY, BOB
NBC. Camel Caravan.
CUFF, Mrs. B. P.
CFJC, Kamloops, B. C. Sing
Canada Sing.
— D —
DAE, DONNA
NBC. Fred Waring In Pleasure
Time.
DAILY, LORAINE
KRLD, Dallas, Tex.
DALTON, JACK
WBZ-WBZA, Boston-Spring-
field, Mass.
DANIELS, CHARLOTTE
WSTP, Salisbury, N. C. Your
Melody Lady.
DANIELS, DOROTHY
WHN, New York, N. Y.
DANIELS, MARK
KEX-KGW, Portland, Ore.
Let's Write A Story.
DARWIN, GLENN
NBC.
DATA, MARYSIA
WHFC, Cicero, 111.
DA VIES, EDWARD
NBC. Words And Music, Mid-
night Serenade.
DA VIES, GWEN
CBS. i
DAVIS, BARBARA
KLO, Ogden, Utah. Songs By
Davis.
DAVIS, BILLY
KNOW, Austin, Texas. Bright
And Early Spiritual Choir.
DAVIS, CARL
WJJD, Chicago, 111. Court-
house Reporter.
DAVIS, GEORGE
WSB, Atlanta, Ga. Song For
Today.
DAVIS, SHELBY JEAN
WJJD, Chicago. 111.
VOCAL ARTISTS
DAWSON, MARCELL
KLO, Og-den, Utah. Three
Misses And A Mister.
DAWSON, MARK
WCAU, Philadelphia, Pa. Of
Stars And Stripes.
DAY, DENNIS
NBC. The Jello Program.
DAY, EDITH
WFAA, Dallas, Texas.
DAY, GROVER
KTRI, Sioux City, la. The
Blind Balladier.
DAYS, BILL
NBC, CBS, MBS.
DEAN, BILLY
KWFT, Wichita Falls, Texas,
Songs of Billy Dean.
DEAN, F. LEON
KASA, Elk City, Okla. Three
Shades of Blue.
DEANE, JUDY
KGO-KPO, San Francisco,
Calif.
DEBORD, JEROME
WIBW, Topeka, Kans.
DECKER, GEORGE
WJW, Akron, Ohio.
DeHEALEY, SHIRLEY
KRMC, Jamestown, N. D.
Songs By Shirley.
DeLYS, GOGO
NBC. Little 01' Hollywood.
DeMOSS, LYLE
WOW, Omaha, Nebr. Lyle and
Eddie.
DENNY, EDMUND
WIBW, Topeka, Kans.
DENNIS, CLARK
NBC. Spot programs.
DENOIA, DICK
WNLC, New London, Conn.
DERRY, ERNEST
KGO-KPO, San Francisco,
Calif. Three Cheers, Song-
busters.
DeSOTA, TED
KWLK, Lonview, Wash. Mar-
tin's Treasure Trunk.
DICKENSON, JEAN
NBC. American Album of
Familiar Music.
DICKSON, DONALD
NBC. Chase And Sanborn
Program.
DINNING SISTERS
NBC. Breakfast Club, Club
Matinee.
DIXON, NORMA
WLPM, Suffolk, Va. Songs By
Norma.
DODDS, LEWIS
WSTP, Salisbury, N. C.
DODSON, BERT
WFAA, Dallas. Texas.
DOEBLER, MVRY JANE
WMBD, Peoria, 111. Window
Shopper, Peoria's Darling.
DOHERTY, MARIA
WARD, Brooklyn, N. Y. Irish
Echoes.
DOOLEY, ANN
WMBD, Peoria, 111.
DOSSEY, LEONARD
KUJ. Walla Walla, Wash.
Braden-Bell Serenaders, Lutch-
er's Requests.
DOWNING, LARRY
• WNOX, Knoxville, Tenn.
Midday Merry-Go-Round ,
Swingstertime.
DRUARY, JOHN
WDAK, West Point, Ga. Songs
At Eventide.
DIANE, MARY FRANCES
WAVE, Louisville, Ky. Mel-
ody Time.
DUFF, FRED
WVFW, Brooklyn, N. Y. The
Wanderer.
— E —
EASTMAN, MARY
CBS. Saturday Night Sere-
nade.
EBLING, HENRY
WFAS, White Plains, N. Y.
Garden of Song.
EBERLE, RAY
CBS. Glenn Miller And His
Orchestra.
ECHER, BETTY LEA
KMBC, Kansas City, Mo.
Scrappy O'Brien and His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders and Judy Al-
len, Brush Creek Follies, Early
Birds Show, Dinner Bell
Roundup.
EDKINS, ALDEN
NBC. The Armchair Quartet,
National Vespers, National
Radio Pulpit.
EDWARDS, ADDISON J.
WBAB. Atlantic City, N. J.
bed uimn
BILL PERRY
— TENOR SOLOIST —
Past 41/2 Years
on
v ' Saturday Alipkt £e>wtade"
Heard over a CBS network
totaling 52 stations
850 — 7th Ave. New York City
744
VOCAL A RT I STS
EDWARDS, HOMER
KGKL, San Angelo, Texas.
ELLINGTON, EDDIE
WHN, New York, N. Y.
ELLIOT, BILL
WEEI, Boston, Mass. The
Singing- Cop.
ELLIS, RUTH
WBRB, Red Bank, N. J. Songs
At Eventide.
EMERSON, JOE
NBC. Hymns of All Churches.
ENNIS, SKINNAY
NBC. The Pepsodent Show.
ESTEPP, JESSE
KMBC, Kansas City, Mo. Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
EVANS, DALE
CBS. News and Rhythm.
EVANS, SARA
WDBJ, Roanoke, Va. For
Women Only.
EVERLY, IKE
WJJD, Chicago, 111. Court-
house Reporter.
— F —
FARRELL, CHARLES
WMBC, Detroit, Mich. Mys-
tery Melodies.
FARRELL, GWENDOLYN
WBIG, Greensboro, N. C. Jef-
ferson Standard Time.
FAULKNER, ROY
WIBW, Topeka. Kans.
FERRIS, JERRY
KMO-KVI, Tacoma, Wash.
Jerry Ferris And Jane Powers,
Christmas Keyhole.
FETTY, MARION
W S TV , Stubenville, Ohio.
Song Sophisticate.
FIELDS, ARTHUR
CBS. Pipe Smoking- Time.
FISHER, NANCY
WJSV, Washington. D. C.
Lady In White.
FLAGLER, CHARLIE
KRNT-KSO, Des Moines, la.
Kiddie's, Hawkeye Dinnertime,
Cheerful Charlie Flagler.
FLANNERY, BILLY
WJJD, Chicago, 111.
FLETCHER SISTERS
WHAI, Greenfield. Mass.
FOGELMAN, RUTH
WJHO, Opelika, Ala. Vespers.
FOREMAN. FLOYD
WDZ, Tuscola, 111. Speed And
Curly.
FORREST, BOB
CHAB, Moose Jaw. Sask.
FORRESTER, HOWARD
WDZ, Tuscola. 111. Tennessee
Valley Boys.
FORRESTER, JOE
WDZ. Tuscola, 111. Tennessee
Valley Boys.
FORRESTER, WILENE
WDZ, Tuscola, 111. Tennessee
Valley Boys.
FORSTER, GERTRUDE
NBC. The Peerless Trio. Tone
Pictures, Seth Parker.
FORTER, EVELYN
WSIX, Nashville. Tenn.
FORTUNATO, PAT
WCAP, Asbury Park, N. J.
FOSTER, KAY
WWJ. Detroit, Mich.
FOSTER, SALLY
KMOX, St. Louis, Mo. Moon-
light Serenade, Old Fashioned
Barn Dance.
FOUR SHOWMEN, THE
NBC. Vocal Vogues.
FRANCIS, LORRAINE
KROY, Sacramento. Calif.
Champion Talent Quest.
FREEMAN, GLORIA
WFTL, Ft. Lauderdale, Fla.
Songs of Love.
FROST, PAUL
CKTB, St. Catherines, Ont.
Paul's Melody Market.
FUTRELL, JESSE
WAIR, Winston-Salem, N. C.
Diane.
— G —
GAINEY, ANDREW
KOA, Denver, Colo. Serenade
To Loveliness.
GALL, WILLIAM
KMBC. Kansas City, Mo.
Scrappy O'Brien and His Toy
Band, Boogie Woogie To You,
Brush Creek Follies, Dinner
Bell Roundup, Early Birds
Show.
GA3IACHE, RITA
WCOU, Lewiston, Me. Melody
Lane.
GANGE, CONNIE
WHEC, Rochester, N. Y.
GANOW, DOROTHY
KMMJ, Grand Island, Nebr.
Prairie Sweetheart.
GARBER, ANNA
WRNL, Richmond, Va. Quiet
Hour.
GARDNER, KENNY
NBC. Easy Does It.
GARLAND, JUDY
NBC. The Pepsodent Show.
GARRETT, PATSY
NBC. Fred Waring In Pleasure
Time.
GARY, ED
WMAL-WRC. Washington,
D. C. Affiliated Wives.
GASKELL ASSOCIATES,
WILLIAM
WMBS, Uniontown. Pa. Old
Fashioned Singing School.
GATES, NANCY JANE
WFAA. Dallas. Texas.
GAYLORD, CHET
WBZ-WBZA, Boston-Spring-
field, Mass. Morning Toast.
GEARE, JIMMY
KTAR, Phoenix, Ariz.
GENTRY, TOMMY
WSLI. Jackson, Miss. Wan-
dererer of the Wastelands.
GIBBS, PARKER
NBC. Beat The Band.
GIBBONS, RUTH
WSLI, Jackson. Miss. The
Dream Girls.
GILBERT, JERRY
WVFW. Brooklyn, N. Y.
GILL, PAUL
WMBD, Peoria, 111. Old Folks.
Nightfall.
GIRARD, ARMAND
KGR-KPO, San Francisco,
Calif. Barbershop Quartet.
GLADDEN, RUTH
WWNC, Asheville, N. C. A
Song And A Smile.
GLORIOUS, MAILEEN
WSAB, Atlantic City. N. J.
Maileen Sings.
745
GLOVER, MARY LOU
KOAM, Pittsburgh, Kans.
Mary Lou Lullaby.
GLYE, DOROTHY JUNE
KWLC, Decorah, la. Listen
Children, Piano Keys.
GOODMAN, GORDON
NBC. Fred Waring In Pleasure
Time.
GRACE, JACK
CKCH, Hull, Que.
GRAF, DOROTHY
WFTL, Ft. Lauderdale, Fla.
Songs By Dorothy Graf.
GRAHAM, ROSS
NBC. Cities Service Concert.
GRAHAM, RUTH
WNAX, Yankton, S. D. Devo-
tional Singers.
GRANT, BOB
WRBL, Columbus, Ga. Sing
Time.
GRANT, CHARLES
WHAI, Greenfield, Mass.
GRAVELLE, JOHN
WFAA, Dallas, Texas.
GRAY, ZOLA
WBAB, Atlantic City, N. J.
Melody Favorites.
GRAYSON, RALPH
WWL, New Orleans, La.
GREEN, MARGARET LEE
WGR, Newport News, Va.
Stars of Tomorrow.
GREEN, RED
WJJD, Chicago, 111.
GREEN, TIM
CJOC, Lethbridge, Alberta.
GRENELL, EILEEN
KRNT, Des Moines, la. Thirty
Minutes To Go.
GRIFFIN, GEORGE
NBC. Spot Programs.
GRIFFITH, EDITH
KIRO, Seattle, Wash. Voice
of Romance.
GRIFFITH, JANE
WSUN, St. Petersburg. Fla.
Songs And Satire.
GRINNA, MILES
KFJM, Grand Forks, N. D.
GROSHONG, PHILLIP
WTAM, Cleveland, Ohio.
GROSJEAN. BETTY
WTOL, Toledo, Ohio. Betty
Jean.
GROSS, CLIF
WINN, Louisville, Ky. Bar
Nuthin Ranch.
GUNKSY, MAURICE
KROW, Oakland, Calif.
GUTHRIE, WOODY
CBS. Pipe Smoking Time.
GUY, BOB
WSB, Atlanta, Ga. Song For
Today.
— H —
HADEN, MARY JANE
KMA. Shenandoah, la.
HAGAMAN, CHARLIE
WNOX, Knoxville, Tenn. Mid-
day Merry-Go-Round.
HAGEDORN, BOB
WHIZ. Zanesville. Ohio. Down
Through The Years.
HAINES, CONNIE
NBC. Fame and Fortune.
HAIR, SHELLY
WFTL. Ft. Lauderdale, Fla.
Smile With Shelly Hair.
HALE, LIBBY
WAAT, Jersey City, N. J.
Broadwayites.
VOCAL ARTISTS
HALE, TRAVIS
KGR-KPO, San Francisco,
Calif. Three Cheers, Song-
tmsters.
HALEY, PAT
KDKA, Pittsburgh, Pa. Kay-
Dee-Kapers, Boy Meets Girl.
HALL, FRED
Pipe Smoking Time CBS.
Fields And Hall NBC.
HALL, JOE
KMMJ, Grand Island, Nebr.
Prairie Pioneers.
HALL, MURIEL
CBV, Quebec, Que. Recital.
HALL SISTERS
WHMA, Anniston, Ala. Sab-
bath Song- Serenade.
HALLMAN, ADRIAN
WCOS, Columbia, S. C. Pal-
metto Trio.
HAMILTON, ANNA MAY
WLBJ, Bowlingr Green, Ky.
Piano Moods.
HAMILTON, BARBARA
WCAP, Asbury Park, N. J.
HAMILTON, Mrs. E.
CHAB, Moose Jaw, Sask.
HANEY, LESTER
WLBJ, Bowling- Green. Ky. The
Dixie Troubador.
HANNA, PHIL
KGR-KPO, San Francisco.
Calif. Three Cheers, Song-
b\isters.
HANNAH, GERALDINE
KFJM, Grand Forks, N. D.
Melody Quiz.
HANSULD, LLOYD
KMBC, Kansas City, Mo.
Scrappy O'Brien And His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders And Judy Al-
len, Brush Creek Follies, Early
Birds Show, Dinner Bell
Roundup.
HANSULD, ZERLINA
KMBC. Kansas City. Mo.
Scrappy O'Brien And His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders And Judy Al-
len, Brush Creek Follies, Early
Birds Show, Dinner Bell
Roixndup.
HAPPY HOLLOW BOYS
WDGY, Minneapolis, Minn.
Happy Hollow Program, Farm-
yard Follies.
HARKNESS, BILL
WKBH, La Crosse, Wise. Dawn
Busters.
HARKNESS, HENRY
WKBH, La Crosse, Wise. Dawn
Busters.
HARMONETTES, THE
KMOX, St. Louis, Mo. Ben
Feld Show.
HARPER, JEAN
WMEX, Boston, Mass.
HARRIS, J. C.
KWJB, Globe, Ariz. Yodeling
Troubadour.
HARRIS, TOMMY
KFRC, San Francisco, Calif.
Breakfast Club.
HARROLD, HOPE
WSB, Atlanta, Ga. Song For
Today.
HASTINGS, BOBBY
NBC. National Barn Dance.
HEALY, DAVID
WELI, New Haven, Conn.
HEALY, WILLIAM
WMAS, Springfield, Mass. Ser-
enade To An Afternoon.
HEFNER, VALERA
WLOG, Logan, W. Va. Even-
tide Melodies.
HELGERSON, RUTH
WKBH, La Crosse, Wise. Dawn
Busters.
HELM, CONNIE LEE
KOAM, Pittsburg, Kane.
Frolich Presents.
HEM, LOIS
WMRO, Surora, 111.
HENDRICKS, GLADYCE
KFPY, Spokane, Wash. A
Song To You, Studio Party,
Remember When.
HENDRIX, JIM
KUOA, Siloam Springs, Ark.
HENRY, DORIS
KTBS, Shreveport, La. Songs
By Doris.
HESS, MINA
KTAR, Phoenix, Ariz.
HIGHT, WINT
WDEV, Waterbury, Vt. Melo-
dies of Happiness.
HILL, DOROTHY NEWCOMB
WRNL, Richmond, Va.
HILL, FAY
KNOW, Austin, Texas.
X
nnu f\o33
CBS Monday Through Friday
7:15 P.M. E.S.T. • 8:15 P.M. P.S.T.
CAROL BRUCE
Ben Bernie Bromo-Seltzer Show
NBC Blue Network
Under Contract to Universal Pictures
Personal Manager: Martin W. Spector
746
VOCAL ART ISTS
HILL, WALTER
WMBD, Peoria, 111.
HILL, ROY
WHIS, Bluefield, W. Va. The
Melody Shop.
HODGE, LEO
WBNS, Columbus, Ohio. Har-
mony Heaven.
HOFFMAN, JACK
KTUL. Tulsa, Okla. Your
Lucky Break, Jack And Mae.
HOLLAND, JEAN
WMBC, Detroit, Mich. Phil-
harmonics.
HOLLY, DAVE
WGPC, Albany, Ga. Dave And
Helen.
HOLSTEIN, CHICK
KMA, Shenandoah, la.
HOPKINS, DOC
WJJD, Chicago, 111. Bureau of
Missing: Persons.
HORNE, EVELYN
WGPC, Albany. Ga.
HORNER, V ERNIE
KGKL, San Angelo, Texas.
HORVATH, LOUIS
WARD, Brooklyn, N. Y.
Hungarian Variety Hour.
HOUSE, EDDIE
KROW, Oakland, Calif. Songrs
of Eddie House, Voice of
Love, Hayloft Party.
HOVLAND, ARDIS
KFJM, Grand Forks, N. D.
HUARD, LARRY
WTTC, Hartford, Conn. Wan-
dering Minstrel.
HUDGENS, RAY
KMBC, Kansas City, Mo.
Rhyme-A-Line Time, Rhythm
Riders And Judy Allen, Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
HUDSON, MARGIE
KMOX, St. Louis, Mo. Mellow
Time.
HUFFMAN-NELSON QUARTET
KPDN, Pampa, Texas.
HUFSMITH, FRED
NBC. The Armchair Quartet,
National Radio Pulpit, Na-
tional Vespers.
HUME, THELMA
CFAR, Flin Flon, Manitoba.
Smilin' Through.
HUMPHREY, RICHARD
WHIP, Hammond, Ind. Tea-
time.
HUMPHREYS, DOROTHY
STEVENS
WHKC. Columbus, Ohio.
Salon Serenade, Songs That
Sweethearts Sing.
HUNNICUTT, MIKE
WKRC, Cincinnati, Ohio. Dawn
Patrol, Mike The Breadman.
HUTTON, MARION
CBS. Glenn Miller And His
Orchestra.
IDLE, JEAN
KWJB, Globe, Ariz. Idle Mo-
ments.
INK SPOTS, THE
NBC. Spot Programs.
IVERS, KAY
WBZ-WBZA, Boston-Spring-
field, Mass. Morning Toast.
JACKSON, HOWARD
WHIZ, Zanesville, Ohio. Quar-
ter-To-Nine.
JACKSON, KEFFIE
WSTP, Salisbury, N. C. Alice
Blue.
JACKSON, STONEY
KUJ, Walla Walla, Wash.
Braden-Bell Serenaders, Lutch-
er's Requests.
JAMES, MARJORIE
WGRB, Goldsboro, N. C. Songs
By M arj orie .
JEFFERIES, ELIZABETH
WMBS, Uniontown, Pa. Union-
town Music Club.
JEFFRIES, DOROTHY
KTRI, Sioux City, la.
JENKINS, MARION
WMEX, Boston, Mass.
JESKE, FRED
WSYR, Syracuse, N. Y. Time-
keeper, Dinner Bell.
JESTERS, THE
NBC. Gulden Serenaders.
JOHNSON, A. L.
KFSG, Los Angeles, Calif.
A. L. Johnson's Southern Gos-
pel Singers.
JOHNSON, BERNICE
WSB, Atlanta, Ga. Song For
Today.
JOHNSON, CLARK
CKNX, Wingham, Ont. CKNX
Barn Dance.
JOHNSON, EDDIE
KMBC, Kansas City, Mo.
Scrappy O'Brien And His Toy
Band. Boogie Woogie To You,
Brush Creek Follies, Din-
ner Bell Roundup, Early Birds
Show.
JOHNSON, PAULINE
KPDN, Pampa, Texas.
JONES, ANDY
KGKL, San Angelo, Texas.
JONES, HELEN, LOUISE
WBAB, Atlantic City, N. J.
JONES, MILDRED
WSB, Atlanta, Ga. Song For
Today.
JONES, RUTH
WGPC, Albany, Ga.
JONES, WALLIE
WSTP. Salisbury, N. C.
JOY, ALICE
KTUL, Tulsa, Okla. Melody
Moods.
JUSTICE, ROBERT
KFJM, Grand Forks, N. D.
JYLES, JOHNNY
KGKL, San Angelo, Texas.
M System Pennysavers, The
Country Store.
— K —
KABER, RUSS
KGCU. Mandan, N. D. The
Prairie Singer.
KALLEN, KITTY
WSM, Nashville, Tenn. Sun-
day Down South.
KAROLYI, MARIA
WARD. Brooklyn, N. Y
Hungarian Variety Hour.
KASPER SISTERS
WJJD. Chicago. 111.
KAY, RAMONA
KMO, Tacoma. Wash.
KEITH, RAY
KOAM. Pittsburg, Kans. Songs
of Ray Keith.
KELLEY, HARRIET
WHAI, Greenfield, Mass.
KELLY, TALLEY
WCOS. Columbia. S. C. Little
Red Schoolhouse.
747
KEMPER, LOU
KVOO, Tulsa, Okla. Merry-
makers.
KENNEDY, REED
KDKA, Pittsburgh, Pa. Eve-
ning Echoes, Treasure Trails.
KIDDER, WALTER
WNAC, Boston, Mass. Walter
Kidder's Concert.
KINDER SISTERS
KDKA, Pittsburgh, Pa. Merry
Music, Treasure Trails.
KING, BOB
CKGB, Timmins, Ont. Rhythm
On the Range.
KING, BONNIE
NBC. Bob Crosby's Dixieland
Music Shop.
KIRKHAM, JOE
KDYL, Salt Lake City, Utah.
KNIGHT, CAROL
KMPC, Beverly Hills, Calif.
Song Stories.
KNIGHT, EVE
KYW, Philadelphia, Pa. Sym-
phonic Melodies.
KNIGHT, FELIX
NBC. Schaefer Revue.
KRCEK, JAMES
WEDC, Chicago, 111. Melody
Mill.
— JL —
LABADIE, PHIL
CKNX, Wingham, Ont.
LaCENTRA, PEG
NBC. The Gulden Serenaders.
LAGARDE. CORINNE
CBV, Quebec, Que.
LAMB, RUSS
KFJZ, Fort Worth, Texas.
Eleven Thirty Incorporated.
LAMBERT, SCRAPPY
NBC. The Men About Town.
LAMM, FREDDIE
KRNT-KSO, Des Moines. la.
Tall Corn Time, Hawkeye
Dinnertime, Betty Jean And
Freddie.
LANDT TRIO
WGY, Schenectady, N. Y.
LANE, BETTY
WIP. Philadelphia, Pa. Head-
lines From Hollywood.
LANE, DAVE
WBT, Charlotte, N. C. Dave
And Jane.
LANE, ELEANOR
WBZ-WBZA, Boston-Spring-
field, Mass. Morning Toast.
LANE SISTERS
WINN. Louisville, Ky.
LANSING, GERTRUDE
KYA. San Francisco, Calif.
Melody Land And Gertrude
Lansing.
LAPOINTE, MARTHA
CBV, Quebec, Que. Ici l'on
Chante.
LaRUE, FRED
WIP. Philadelphia, Pa. Lovely
To Look At.
LEARY, WALTER
WTAG, Worcester, Mass. Songs
We Love.
LE BRUN SISTERS
Eddie Cantor Show NBC. Kate
Smith Hour CBS, Rudy Vallee-
Sealtest Show NBC.
VOCAL ARTISTS
LEE, ALTA
KTFI, Twin Falls, Ida. Hi-
Yea Neighbor.
LEE, BOB
KWLC, Decorah, la. Hymns
We Love, Shining- Hour.
LEE, DOROTHY
KGR-KPO, San Francisco.
Calif. The Song-busters.
LEE, NANCY
KJIA. Shenandoah, la.
LEE. SALLY
KNOW, Austin, Texas.
LEE, VIRGINIA
KVOO, Tulsa, Okla. Voice And
Violin, Virginia Lee Sing's.
LEECH, BILLY
KDKA, Pittsburgh, Pa. Tap
Time.
LEIGHTON, CAROL
KFJZ, Fort Worth, Texas.
Song's of Carol Leighton.
LEISHMAN, ANNE
CJOC, Lethbridg-e, Alberta.
Piano Patterns.
LeKREEUN, PIERRE
NBC. Manhattan Merry-Go-
Rovmd.
LEMELIN, ANTONIO
CBV, Quebec, Que.
LEONARD, JACK
CBS. Spot Progrrams.
LEONEY, ALETTA JO
WHIS. Bluefield, W. Va.
Piano Reveries.
LETOURNEAU, PAUL
CBV, Quebec, Que. Ici L'on
Chant e.
LEWIS, BILL
CKLW, Windsor, Ont.
LIXLQUST, L. B.
WSYR, Syracuse, N. Y.
LINDSAY, ART
KXRO, Aberdeen, Wash. Syn-
copated Riddles.
LINWOOD, LUCILLE
WBNS. Columbus, Ohio. Har-
mony Haven.
LOCKE, NORMA
CBO. Ottawa. Ont.
LOGAN, ADDIE
WFAA. Dallas, Texas.
LOGAN, PETE
KVO. Tacoma, Wash. Pete
The Singing Cowhand, Twi-
light Trails, Barn Dance.
LORRAINE, KAY
NBC. Echoes of New York.
LOWE, NORINE
WWNC, Ashville, N. C. Top
O' The Morning.
LUCAS, LONNIE
WSAZ. Huntington, W. Va.
LUDDEN, FRANCIS
W S T Z , Steubenville, Ohio.
Hymns You Love.
LUSTRE, WARREN
WOAI. San Antonio, Texas,
Reverie.
LUTHER, FRANK
NBC. Luther-Layman Singers,
Luncheon At The Waldorf.
LYNNE, EVELYN
NBC. Breakfast Club, Club
Matinee, Roy Shield Revue.
LYON, RUTH
NBC. Words And Music.
THE MARTINS
Hugh — Phyllis — JoJean
Lifebuoy Show — CBS
"Louisiana Purchase"
Ralph
Fred Allen Texaco Star Theatre— CBS
Management:
9 Rockefeller Plaza
Fred K. Steele
CO. 5-2142
— M —
McCLESKEY, FRED
KUOA. Siloam Springs, Ark.
McCONNEL, GRACE
WLPM, Suffolk, Va. Grace
McConnel Sings.
McCONNELL, ED
NBC. Smilin' Ed McConnell.
McCORMACK, MALCOLM
WBZ-WBZA, Boston-Spring-
field. Mass. Family Circle.
MoCULLOUGH, ANNETTE
WGY, Schenectady, N. Y.
MoCULLOUGH, JOSEPH
KROW. Oakland, Calif.
Mcelroy, jack
KTUL, Tiilsa, Okla. Pot Luck,
Jack And Mac.
McELWEE, TOM
WHIO, Dayton, Ohio. Song-
time.
McGEORGE. GLADYS
KARM, Fresno, Calif. Notes
For Milady, Early Risers Club.
McHUGH, GLORITA
WHAS, Louisville, Ky. Blue-
grass Brevities. Early Mor-
ning Jamboree, Sweet And
Low.
McINTYRE, RUSSELL
WSTP. Salisbury, N. C. Rus-
set Mclntyre Entertains.
McINTYRE SISTERS
CHAB, Moose Jaw, Sask.
McKAY, CATHERINE
WIBW, Topeka, Kans.
McKAY, PAT
KNX. Los Angeles, Calif.
Housewives' Protective
FELIX KNIGHT
American Tenor
SCHAEFER REVUE
Transcriptions
Motion Pictures
Victor Red Seal Records
Concert Tour
Mgt.: NBC Artists Service
748
VOCAL ARTISTS
League, Saturday Morning-
Party, Sunrise Salute.
McKEOWN, JOE
WARD, Brooklyn, N. Y. Road
To The Isles.
McKINNEY, WALTON
KALE, Portland, Ore. Mc-
Kinney & Company.
McKINNON, ALEX
WHLS, Port Huron, Mich.
McMEINS, KENNY
KMMJ, Grand Island, Nebr.
Prairie Pioneers.
McMICHAEL, KEG
CKNX, Wing-ham, Ont. CKNX
Barn Dance.
McQUAIN, WANDA
KBST, Big- Spring-, Texas.
Love Song Time.
MacADAM, FRANK W.
WBAB, Atlantic City, N. J.
MacARTHUR, JUNE
WMRO, Aurora, 111.
MacDONALD, "CACTUS MAC"
CKNX, Wingham, Ont. Gul-
ley-Jumpers.
MACHTEL, DAVID
WIBA, Madison, Wise. Art
Songs of the Masters.
MacHUGH, EDWARD
NBC. The Gospel Singer.
MAE, GEORGIA
WBZ-WBZA, Boston - Spring-
field, Mass.
MAHANEY, FRAN
KMBC, Kansas City, Mo.
Texas Rangers, Circle G.
Ranch, Melody Ranch, Fore-
MANNERS, LUCILLE
NBC. Cities Service Concert.
MANNERS, VIRGINIA
KMBC, Kansas City, Mo.
Scrappy O'Brien and His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders and Judy Al-
len, Brush Creek Follies, Early
Birds Show, Dinner Bell
Roundup.
MARBLE, ALICE
WNEW.
MARION, WOODY
KMBC, Kansas City. Mo.
Scrappy O'Brien and His Toy
Band, Camel Caravan, Prairie
Sweethearts, Penny Serenade,
Rhythm Riders and Judy Al-
len, Brush Creek Follies, Early
Birds Show, Dinner Bell
Roundup.
MARSHALL, DON
KFIZ, Fond du Lac, Wise.
Cile and Don.
MARTEL, MIRIAM
WWL, New Orleans, La.
MARTIN, EDDIE
WNAX, Yankton, S. D.
MARTIN, JOE
WCAU, Philadelphia, P a .
America Flies.
MARTIN, MARY
NBC. Good News of 1941.
MARTIN, NANCY
WENR-WMAQ, Chicago, 111.
Breakfast Club, Club Matinee.
MARTIN ZEKE
WNAX, Yankton, S. D. Sun-
day Get-Together, Pick and
Push.
MARTINS, THE
CBS. Fred Allen Show.
MASON, SULLY
NBC. Kay Kyser's College of
Musical Knowledge.
MATTKE, BERNICE
WMRO, Aurora, 111. Bernice
and Her Accordion.
MAY, ALBERT
WMEX, Boston, Mass.
MAY, RODERICK
KMBC,, Kansas City, Mo.
Texas Rangers, Circle G.
Ranch, Melody Ranch, Fore-
cast.
MAYER, LOIS
KPLT, Paris, Texas.
MEARS, MARTHA
KNX, Los Angeles, Calif.
Saturday Morning Part y,
Texas Rangers.
MELTON, JAMES
NBC. The Telephone Hour.
MEN ABOUT TOWN, THE
NBC. Manhattan Merry-Go-
Round.
MEN OF THE WEST
KOA, Denver, Colo. Rangers
Serenade.
MERRILL, MAXINE
KTFI, Twin Falls, Ida. Mid-
Morning Jamboree.
METCALF, JOHN
WAAB, Boston, Mass. Choir
Loft.
MIANI, DARIO
WMEX, Boston, Mass.
MILLER, DOROTHY
WOV, New York, N. Y.
"1100" Review.
MILLER, FREDDIE
WFBM, Indianapolis, Ind.
Big Freddie Miller.
MILLER, MANNY
KDYL, Salt Lake City, Utah.
The Dude Rancher.
MILLER, MARY LOU
WBNS, Columbus, Ohio. Mary
Lou Sings.
MILLER, VIVIAN
WTOL, Toledo, Ohio. Land
of Song.
MINNOTT, IVAN
WHAI, Greenfield, Mass.
MINYARD, VIRGINIA
WSLI, Jackson, Miss. The
Dream Girls.
MOLLOY, JOE
KOAM, Pittsburg, Kans. Rov-
in' Cowboy.
MOODY, GEORGE R.
KUOA, Siloam Springs, Ark.
MOODY, RALPH
WIBW, Topeka, Kans.
Kansas Roundup.
MOONEY, LOUISE
WCOS, Columbia, S. C. Colum-
bia Hall.
MOORE, JUANITA
WHIS, Bluefield, W. Va. Lee
and Juanita.
MOORE, LEE
WHIS, Bluefield, W. Va. Lee
and Juanita.
MOORE, MARJORIE
WDAY, Fargo, N. D.
MORELAND, PEG
WFAA, Dallas, Texas.
MORIN SISTERS, THE
NBC. Breakfast Club.
MORSE, HILDA
WCAU, Philadelphia, Pa. A
Story To Tell.
MORTON, NATALIE
WBRK, Pittsfield, Mass.
Songs of Today.
749
MORTON, ROBERT
WHFC,, Cicero, 111.
MUNN, FRANK
NBC. Waltz Time, American
Album of Familiar Music.
MIRDOCK, VIRGINIA
WGY, Schenectady, N. Y.
NADEL, SHIRLEY
WOLF, Syracuse, N. Y. Songs
By Shirley.
NASH, JACK
KEX-KGW, Portland, Ore.
NEESS, ERLU
WBIG, Greensboro, N. C.
Modern Moods.
NEFF, DALLAS
KIDO, Boise, Ida. Cowboy
Slim.
NEVILLE, BILL
KROC, Rochester, Minn. Music
Shop.
NICKSON, GEORGE
KGO-KPO, San Francisco,
Calif. Barbershop Quartet.
NOBLE, BOB
WGNY, Newburgh, N. Y. Gos-
pel Singer.
NOMMENSON, GRETCHEN
WHA, Madison, Wise.
NORMAN, BARBERA
KROW, Oakland, Calif.
NORSEMEN, THE
NBC. Vocal Vogues.
NORTH, DICK
WIRE, Indianapolis, Ind. Ro-
mantic Melodies.
NORTON, LEE
WKY, Oklahoma City, Okla.
Morning Serenade, Southwest-
ern Serenade, Pancho and His
Ridgerunners.
NUGENT, HELEN
WKRC, Cincinnati, Ohio. Just
For You, Old Fashioned Girl.
— o —
O'BRIEN, ADRIAN
WNAC, Boston, Mass. Good
News With Alice and Adrian.
O'CONNELL, TOMMY
WEDC, Chicago, 111. Sweet
and Low.
OGLE, BARNEY
KGNC, Amarillo, Texas.
O'HEREN, DICK
WCLE-WHK, Cleveland, Ohio.
Songs By Dick.
O'LEARY, ALICE
WNAC, Boston, Mass. Good
News With Alice and Adrian.
OLIVER, GRAHAM
WRNL, Richmond, Va. Tem-
po Indigo, Your Lucky Night.
O'M ALLEY, PAT
NBC. Alec Templeton Time.
O'NEIL, BOBBY
WBAB, Atlantic City, N. Y.
OTERO, EMMA
WOV, New York, N. Y. Old
Gold Program.
OWENS, JACK
KECA, Los Angeles, Calif.
Music By Sweeten.
P
PACE, ROBERT
WIRE, Indianapolis, Ind. Ser-
enade in the Night.
PARISH, GEORGE
WNBC, New Britain-Hartford,
Conn. Harmony Boys.
VOCAL ARTI STS
PARKER, FATE
KDKA, Pittsburgh, Pa. Tap
Time. Treasure Trails, Boy
Meets Girl.
PARSONS, BOB
KVOO. Tulsa, Okla. Your
Singing- Neighbor.
PARSONS, CLARENCE
WGH. Newport News, Va.
The Gospel Singer.
PAXTON, HELEN
KGNC, Amarillo, Texas.
PEACOCK, DOROTHY
KPDN, Pampa, Texas.
PEDI, RALPH
WOV, New York, N. Y. Balbo
Program.
PEERCE, JAN
NBC. Radio City Music Hall
of the Air.
PELLEY, CHARLES
WTAG, Worcester, Mass. Song
Revue.
PENCE, INEZ
KLZ. Denver, Colo. Lady
Lend An Ear.
PENNY, HANK
WSB. Atlanta, Ga. WSB Barn
Dance.
PENTON, KAY
WSLI, Jackson, Miss. Kay
Penton Sings.
PERKINS, RAY
NBC.
PERKINS, TOM
WCAU, Philadelphia, Pa, Mr.
Everyman Speaks.
PERRY, BILL
CBS. Saturday Night Sere-
nade.
PERRY, STAN
WSB, Atlanta, Ga. Song for
Today.
PETERS, ARTHUR
KRLD, Dallas, Texas.
PETERS, HENRY
WIBW, Topeka, Kans.
PETERSON, RAYMON
KNOW, Austin, Texas.
PETERSON, WALLY
KFAR, Fairbanks, Alaska.
Healy River High Jinx.
PETTIJOHN, LILLIAN
KTAR, Phoenix, Ariz.
PFAFF, LILLIAS
WAIR, Winston-Salem, N. C.
Melody Time.
PHILLIPS, PAULINE
WBTH, Williamson, W. Va.
Song Styles.
PHIPPS, AMOS
WOLF, Syracuse, N. Y. Gospel
Hymns.
PIKE, BETHEL
KMBC, Kansas City, Mo.
Brush Creek Follies, Dinner
Bell Roundup, Early Birds
Show.
PITT, EMMA
WSM, Nashville, Tenn. Classic
Hall.
PITTS, RUTH
WAIR, Winston-Salem, N. C.
Romance In Song.
PIZZEY, TOM
CJOC, Lethbridge, Alberta.
Name It and It's Yours.
POHL, HAL STELTEN
WFHR, Wisconsin Rapids,
Wise. Romantic Cavalier.
PORTER, MARQUERITE
WMEX, Boston, Mass.
POTTER, EARL
WBZ-WBZA, Boston - Spring-
field, Mass. Even Songs.
POULTON, CURT
WDZ, Tuscola, 111.
POWELL, DICK
NBC. Good News of 1941.
POWELL, PETE
WSIX, Nashville, Tenn.
PRESTON, LONNIE
KGKL, San Angelo, Texas.
PRICE, HOWARD
WCAE, Pittsburgh, Pa. Air-
liners, Lazy Rhapsody.
PRIGMORE, JACK
WFAA, Dallas, Texas.
PRIN, TOBY
WCCO, Minneapolis-St. Paul,
Minn. Saturday Ayem Open
House.
PRINCE, CATHERINE
WFAA, Dallas, Texas.
PROPST, JODENE
KRBC, Abilene, Texas. What's
New !
PROYOR, CHARLES
KMBC, Kansas City, Mo.
Scrappy O'Brien and His Toy
Band. Boogie Woogie To
You, Brush Creek Follies,
ROSS GRAHAM
Baritone
Cities Service Concert
Six Consecutive Years
Fridays. 8:00 P.M.— NBC-Red
HOTEL WELLINGTON
55th St. and 7th Ave., New York
Circle 7-3900
3 Le BRUN SISTERS
Featured With
EDDIE CANTOR
39 Weeks— KATE SMITH
13 Weeks— RUDY VALLEE
Exclusive Mgt., Nicholas Agneta
Charles Allen Agency
1270 Sixth Avenue New York City
750
VOCAL ARTISTS
Dinner Bell Roundup, Early
Birds Show.
— <t —
QUARTERNOTES
WCCO, Minneapolis-St. Paul,
Minn. Sunrisers.
QUEEN, ROY
KMOX, St. Louis, Mo. Ozark
Mountaineers.
— R —
RAE, MARJORIE
KDYL. Salt Lake City, Utah,
RAOCH, PAUL
WAVE, Louisville, Ky. Linger
Awhile.
RARIG, JOHN
NBC, CBS, MBS.
RASHID, SISTERS
WMBD, Peoria, 111. Petticoat
Parade, Rhythm Rascals,
Nightfall.
RAVENSCROFT, THURL
NBC, CBS, MBS.
RAVEY, MAX
WDEV, Waterbury, Vt. Bal-
lads.
RAWLS, CHARLIE
WSLI, Jackson, Miss.
RECEDONI, LOUISE
KVI, Salt Lake City, Utah.
REINHART, DICK
CBS. Melody Ranch.
REMSEN, ALICE
NBC. The Land of Make Be-
lieve.
REYNOLDS, BRAD
WHN, New York. N. Y.
RHODES, BETTY JANE
Adventures in Rhythm MBS,
It Happened in Hollywood
CBS, Fred Allen Show NBC,
Bob Hope Show NBC.
RICCARDI, PETER
WHAS, Louisville, Ky. Con-
trasts In Rhythm.
RICCIARDI, FRANK
WOV, New York, N. Y. Camay
Program.
RIDDLE, BOB
WOLF, Syracuse, N. Y. Sleep-
busters.
RIEHL, FREDDIE
CKNX, Wing-ham, Ont. Sarah
and Little Freddie.
RIOME, DON
CHAB, Moose Jaw, Sask.
RISK, ADELE
WSAZ, Hunting-ton, W. V.
Song- Serenade.
RISTIC, DOROTHY JUNE
WMBD, Peoria, 111. Dorothy
June Sing's, Juvenik Theatre.
RITCHIE, CAMPBELL
CKLW, Windsor, Ont. The
Quiet Sanctuary.
ROBERTS, RICHARD
CKNX, Wing-ham, Ont.
ROBERTS, TONY
WAAT, Jersey City. N. J. Fox
Fur Trappers.
ROBINSON, FRANCIS
WHIZ, Zaneville, Ohio. Songs
For Sale.
ROE, LIBBY
WHN, New York, N. Y.
ROECKER, EDWARD
CBS. Pipe Smoking Time.
ROESE, RAY
WBNS, Columbus, Ohio. The
Hired Hands.
ROGERS, JIMMIE
WKRC, CinH»— ~+i Ohio.
RONNEY, SHIRLEY ANNE
KFJM. Grand Fork, N. D.
ROSS, CLARK
KNX, Los Angeles, Calif.
Styles in Melody, The Song's
the Thing.
ROSS, FRANK
WMEX, Boston, Mass.
ROSS, LANNY
CBS. Lanny Ross.
ROSSI, PAT
WOV, New York, N. Y. Mu-
sical Entrees.
ROWE, GENEVIEVE
NBC. Johnny Presents.
ROWE, QUEENIE
KBST, Big Spring, Texas.
Songs of Queenie Rowe.
ROY, CONSTANCE
WCOU, Lewiston, Me. Gas
Girl.
RUDDELL, MARIE GRENDRON
WJMS, Ironwood, Mich. Song
Time.
RUSH, FORD
WSM, Nashville, Tenn. Lulla-
bye Time.
RUSSELL, ROBERT
WINN, Louisville, Ky. Sante
Trails.
RUVELL, NORMAN
WW J, Detroit, Mich.
RYAN, OLIVE
WMBC, Detroit, Mich. Band-
wagon.
RYLES, BUDDIE
KUJ, Walla Walla, Wash.
Braden-Bell Sernade, Lutcher's
Request.
— s —
ST. CLAIR, WENDELL
KFSG, Los Angeles. Calif. A
Song in Your Heart.
SALEEBA, MAXINE
WBTH, Williamson, W. Va.
Torch Tunes.
SALLEY, CARERE
WCOS, Columbia, S. C. Colum-
bia Hall.
SALLY AND SUE
KFRU, Columbia, Mo. Sally
and Sue.
SANANDRES, AMELIA
WOV, New York, N. Y. La
Rosa Program.
SAUCIER, GERALD
WCOU, Lewiston, Me. Eve-
ning Songs.
SAUNDERS, SONNY
WIP, Philadelphia, Pa. Dial-
ing for Dollars.
SAVAGE, MARGARET
KRLH, Midland, Texas. Sav-
age Rhythm.
SCHARPENTER, BEA
WMRO, Aurora, 111. Melodies
from the Sky.
SCHMIDT, TEX
WKBH, La Crosse, Wise.
Dawn Busters.
SCOTT, CYNTHIA
WICC, Bridgeport, Conn. Songs
By Cynthia.
SCOTT, FRED
WAVE, Louisville, Ky. Hymns
We Love.
SEEL, GLORIA
WCSC, Charleston, S. C.
Songs By Gloria Seel.
SELDON, JEAN
KNET, Palestine, Texas.
Black and White Reflections.
751
SHARP, IRVING
WDBJ, Roanoke, Va.
SHAW, MARVIN
WAIM, Anderson, S. C. Melo-
dies That Endure.
SHAW, MONETTE
WOAI, San Antonio, Texas.
The Story and the Song.
SHEPHARD, REX
CKCH, Hull, Que. The Home-
steaders.
SHERMAN, FLOYD
NBC. Johnny Presents, The
Telephone Hour.
SHERMAN, LILLIAN
WCLE-WHK, Cleveland. Ohio.
Lillian Sherman Sings.
SHINKLE, LAURA
WGPC, Albany, Ga.
SHORE, DINAH
NBC. Time to Smile.
SIGNALEERS, THE
NBC. The Signal Carnival.
SILVA, JOE
KVCV, Redding. Calif. Songs
By Silva.
SIM BROTHERS
KPDN. Pampa, Texas.
SIMMS, VIRGINIA
NBC. Kay Kyser's College of
Musical Knowledge.
SIMPSON, PAUL
WMEX, Boston, Mass.
SINATRA, FRANK
NBC. Fame and Fortune.
SIX HITS AND A MISS
NBC. The Pepsodent Show.
SKINNER, PAUL
WMAN, Marinette, Wise.
Jewels of Melody.
SLICER, HERNDON
WDBJ, Roanoke, Va.
SLIM, ALBERTA
KFJM, Grand Forks, N. D.
SLOEY, AL
KMA, Shenandoah, la.
SLUSSER, HAZEL
WSUN, St. Petersburg, Fla.
A Girl and A Band.
SMITH, ATHOLENE
KLO, Ogden, Utah. Three
Misses and A Mister.
SMITH, CECIL
KYSM, Mankato, Minn.
SMITH, CHET
KMMJ, Grand Island, Nebr.
Prairie Pioneers.
SMITH, EDDIE
KFBI, Wichita, Kans. The
Pioneer Quartet.
SMITH, HOWARD
KMBC. Kansas City, Mo.
Rhyme- A-Line Time, Rhythm
Riders and Judy Allen, Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
SMITH, JAY
WFAA, Dallas, Texas.
SMITH, KATE
CBS. Kate Smith Hour.
SMITH, KID
WSAZ, Huntington, W. Va.
SMITH, MARY LOIS
KOAM, Pittsburg, Kans. Mary
Lois Sing.
SMITH, MAX
NBC, CBS, MBS.
SMITH, RACHEL
WGPC. Albany, Ga.
SMITH SISTERS
WSAZ. Huntington, W. Va.
SMITH, SUSAN
WBLK. Clarksburg, W. Va.
Melody Time.
VOCAL ARTI STS
SNYDER, ANNA MARIE
WKBC. La Crosse, Wise. Dawn
Busters.
SOWDEN, VERNON
KOVC, Valley City, N. D.
Song-s For Every Mood.
SPEASE, ROBERT
WHEC, Rochester. N. Y.
SPELTS, ELIZABETH
WBIG, Greensboro, N. C. Sun-
day At Twilight.
SPIVEY, DOUG
WSB, Atlanta, Ga. WSB Barn
Dance.
SPORTSMAN, THE
CBS-NBC-MBS.
SPRATT, HARRY
WICC, Bridgeport, Conn. Yo-
dellin' Slim.
STAHL, BOB
KMMJ, Grand Island, Nebr.
Western Harmony.
STAHL, DICK
KMMJ. Grand Island, Nebr.
Western Harmony.
STAHL, GERTRUDE
KMMJ, Grand Island, Nebr.
Market Basket - Homemakers
Club.
STALKER, KAY
KMMJ, Grand Island. Nebr.
Swing- Your Lady. Just A
Memory, KMMJ Ranch House,
Spot and Dot.
STAMPS QUARTET, FRANK
KWKH, Shreveport, La.
STANDON, RONALD
CJOC. Lethbridg-e, Alberta.
STANLEY, CECILIA
WSUN, St. Petersburg", Fla.
Song-s By Cecile.
STEELE, TED
CBS. Ted Steele Song-s.
STEPHENS, HAROLD
WFPG, Atlantic City, N. J.
Melody Tenor.
STEVENS, ANN
WEEI. Boston, Mass. Matinee
Promenade.
STEWART, FRANKLYN
WCKY, Cincinnati, Ohio.
Franklyn Stewart Entertains.
STEWARD, JEAN
WIP, Philadelphia, Pa. Swing-
Quiz.
STOKES, ELOISE
WWNC, Asheville, N. C.
Songrs In Blue.
STOKES, JEANETTE DARBY
WBAB, Atlantic City, N. J.
STONE, JAMES
KTBS, Shreveport, La.
STRICKLAND, WAYNE
KNET, Palestine, Texas. Bell
Ringer Prog-ram.
STRICKLING, ADA R.
WBLK, Clarksburg-, W. Va.
Melody Dream Girl.
STUART, BONNIE
KYW, Philadelphia. Pa. Song's
By Bonnie Stuart.
SUITS, GORDON
WFAA, Dallas, Texas.
SULLIVAN, GENE
KOMA, Oklahoma City, Okla.
Wiley and Gene.
SUMRALL, GERALDINE
WSLI, Jackson, Miss. The
Dream Girls.
SUTHERLAND, ADD
WCAU, Philadelphia, P a .
Philadelphia Prepares.
SWING FOURTEEN, THE
NBC. Johnny Presents.
— T —
TABOR, JIM
KGFW, Kearney, Nebr. The
Yodeling- Cowboy.
TESCHEREAU, JEANNE
CBV, Quebec, Que.
TATHAM, VAHL
KMBC, Kansas City, Mo.
Rhyme-A-Line Time, Rhythm
Riders and Judy Allen, Brush
Creek Follies, Dinner Bell
Roundup, Early Birds Show.
TAYLOR, BETTY LEE
WKAT, Miami Beach, Fla.
Musical Taylor Shop.
TAYLOR, MARVIN
WSB, Atlanta, Ga. WSB Barn
Dance.
THOMAS, RED
WSYR, Syracuse, N. Y. Nick
'n' Red.
TH03IAS, RUTH
WDBJ, Roanoke, Va. Rhythm
Caravan.
THOMPSON, AL
KSAL, Salina, Kans. Piano
Moods, Dinner Dividends.
THOMPSON, GENE
KWNO, Winona, Minn, Song--
WALTER
CASSEL
"BARITONE"
• • a
Radio — Stage — Screen
• • •
Management:
Lou Wolfson, William Morris Agency
IN HOLLYWOOD
Radio's Greatest
Vocal Group
Bill Days Thurl Ravenscroft
Max Smith John Rarig
NBC MBS CBS
Represented by
ART RUSH, INC.
Beverly Hills, Calif.
752
VOCAL ARTISTS
THOMPSON, ROY
KEX-KGW, Portland, Ore.
THORNBERKY, DOROTHY
WLOG, Log-an, W. Va. Song-
Time.
THREE NOTES, THE
KTAR, Phoenix, Ariz.
THREE TONES
WCCO, Minneapolis-St. Paul,
Minn. Sunriser, Open House.
TILTON, MARTHA
NBC. Charles Dant and His
Orchestra.
TIMM, ALLEN
WEMP, Milwaukee, Wise.
Carefree Castle.
TODD, DICK
NBC. Show Boat.
TOLEMAN, TOLEY
KEX-KGW, Portland, Ore. It's
A Woman's World.
TOMPSON, TOMMY
KSO, Des Moines, la. Hawk-
eye Dinnertime.
TOSI, ALBA
WMEX, Boston, Mass.
TRACY, FRANK
WNLC, New London, Conn.
Frank Tracy Varieties.
TUCKER, FRANCES
WSJS, Winston-Salem, N. C.
TUMA, CY
KMMJ, Grand Island, Nebr.
Smiling- Cy and Smokey.
TURGEON, JACK
WESX, Salem, Mass. Wan-
derer of the Wasteland.
TURLEY, AGATHA
KGO - KPO, San Francisco,
Calif.
t<
TURNER, JACK
WCFL, Chicag-o, 111. Happy
Jack Turner.
— u —
UPDEGRAFF, GEORGE
WJEJ, Hagerstown, Md.
UTZMAN, SARAANNE
WBLK, Clarksburg-, W. Va.
VALENTINE, HUBERT
WTAG, Worcester, Mass.
Pleasant Moments.
VALENTINE, RANCE
WTAM, Cleveland, Ohio. Do
You Remember ?
VALLEE, RUDY
NBC. Sealtest-Rudy Vallee
Program.
VANDENBURG TRIO
KPDN, Pampa, Texas.
VAN DYNE, WAYNE
WENR-WMAQ, Chicag-o, 111.
Farm and Home Hour, Roy
Shield Revue.
VANN, FRANK
WGH, Newport News, Va. The
Singing- Bakerman.
VERRILL, VIRGINIA
NBC. Uncle Walter's Dog-
House, Show Boat.
VILLAGE CHOIR
KFRU, Columbia, Mo. Vil-
lage Choir.
VITALLO, JOHN
KFSG, Los Ang-eles, Calif. Or-
gan Reveries.
— w —
WADE, LOIS
WRBL, Columbus, Ga. Song's
By Lois.
WAIN, BEA
CBS. Your Hit Parade.
WAKELY, JIMMY
CBS. Melody Ranch.
WALKER, LARRY
WIOD, Miami, Fla. Let's Go
Walking-.
WALKER, LILA FA YE
KASA, Elk City, Okla. Three
Shades of Clue.
WALKER, TEX
WFTL. Ft. Lauerdale, Fla.
America's Singing- Cowboy.
WALKER, WILEY
KOMA, Oklahoma City, Okla.
Wiley and Gene.
WALLACE, MRS. TOM
KGKL, San Ang-elo, Texas. M
System Pennysavers, Banner
Birthday Club, The McClure
Quartet, KGKL Community
Sing-.
WALSETH, PHYLLIS
KFAR, Fairbanks. Alaska.
Healy River Higii Jinx.
WARE, MARJORIE
KLO, Og-den, Utah. Three
Misses and a Mister.
WARNER, NOAMA
KTOK, Oklahoma City, Okla.
Rollickers.
WARREN, JOHN
WMBC, Detroit, Mich. Music
Maestro.
JERRY
ANDERS
*
Zltan BnM
WOR • WNEW
"The Singing Cowboy"
753
VOCAL ARTISTS
WATKINS, JOHNNIE
WRAL, Raleigh, N. C. Seat
Songs.
WELFARE, MARGARET
WAIR, Winston-Salem, N. C.
Moods In Music.
WELLS, KENNETH
WHIP, Hammond, Ind. Sanc-
tuary Service.
WEST, JANE
WTMV, East St. Louis, 111.
Sears Variety.
WESTBROOK, SI
KOA, Denver, Colo. Sunshine
Boys.
WESTFALL, BOB
WOPI, Bristol, Tenn-Va. Sing-
ing- Ranger.
WHITE, FRANCIA
NBC. The Telephone Hour.
WHITE, KENNETH
KMBC, Kansas City, Mo.
Scrappv O'Brien and His Toy
Band, Boogie Woogie To You,
Brush Creek Follies, Dinner
Bell Roundup, Early Birdie
Show.
WHITTED, NORFLEY
WDWC, Durham, N. C. Drift-
wood, Southern Plantation.
WILEY COLLEGE CHOIR
KWKH. Shreveport, La.
WILHITE, BILL
WIBW, Topeka, Kans. The
Shepherd of the Hills.
WILLIAMS, ROGER
KYW, Philadelphia. Pa. Mu-
sic for Moderns, Symphonic
Melodies.
WILLIS, CHARLES
KMBC, Kansas City, Mo.
Brush Creeek Follies, Dinner
Bell Roundup, Early Birds
Show.
WILLIS, GUY
KMBC, Kansas City, Mo.
Brush Creek Follies, Dinner
Bell Roundup, Early Birds
Show.
WILLIS, VICTOR
KMBC, Kansas City, Mo.
Brush Creek Follies, Dinner
Bell Roundup, Early Birds
Show.
WILSON SISTERS
KRMC, Jamestown, N. D.
WINTERBURN, FLORENCE
KFSG, Los Angeles, Calif.
Your Favorite Songs.
WITTMAN, HELEN
WISN, Milwaukee, Wise.
Club Continental, Down by
Hermans.
WOOD, BARRY
CBS. Your Hit Parade.
WOOD, ELOIS
KVOO, Tulsa, Okla. Wood
Sisters.
WOOD SISTERS
KVOO, Tulsa, Okla. Wood
Sisters.
WOODLYN, ALICE
WBAB, Atlantic City, N. J.
WOODS, R. D.
KWOC, Poplar Bluffs, Mo.
Songs for Shut-Ins.
WOODY ATT, DON
KLO, Ogden, Utah. Gems of
Melody.
WRAY, EDYTHE
WRWL, Richmond, Va. Fla-
vor Time.
WRIGHT, BILL
KVOO, Tulsa, Okla. Clam-
bake, Western Serenade, Mer-
rymakers.
— Y —
YAGMAN, JOSEPH
WARD, Brooklyn, N. Y.
American Yiddish Varieties.
YEATS, WILLARD
WKY, Oklahoma City, Okla.
Yeats and Howard.
YOKELY, MARTHA JEAN
WAIR, Winston-Salem, N. C.
School for Saturday.
YOUNG, NORMAN
WBAL, Baltimore, Md.
Around the Dinner Table,
Time for Romance.
— z —
ZAPPALA, CLOTILDA
WNAC, Boston, Mass.
ZOHN, CHESTER
WTAM. Cleveland, Ohio. Har-
bor Lights.
ZULALIAN, ROSE
WESX, Salem, Mass. Trans-
phonics.
The World Famous
"Mal&ei, yen, Went
KAY KYSER
and his ORCHESTRA and his
'COLLEGE of MUSICAL KNOWLEDGE'
Presented over the NBC RED Network
Every Wednesday Night 10:00-11:00 p. m„ E. S. T.
BY LUCKY STRIKE CIGARETTES
Exclusive Management MUSIC CORPORATION OF AMERICA
COLUMBIA RECORDS • RKO PICTURES
754
tt
ORCHESTRA LEADERS AND
MUSICAL CONDUCTORS
AND THEIR WORK /*
DURING 1940
— A —
ALBERT, DON
WHN, New York, N. Y.
Everybody Danee.
ALDRICH, EARL
KWOC, Poplar Bluff, Mo.
Sacred Band.
ALEXANDER, MYER
Vocal Director. Musical Amer-
icana NBC, Columbia Work-
shop CBS, Texaco Star Theater
CBS, Shaefer Revue WEAF.
ALLEN, BENNY
WBTH, Williamson, W. Va.
Allen's Cavaliers.
ALLEN, LES
CKOC, Hamilton, Ont.
ANDERSON, DON
WFBL, Syracuse, N. Y. Mu-
sical Clock.
ANDREWS, WILLIAM
CKOC, Hamilton, Ont.
ARD, WILBUR
WFAA, Dallas, Texas.
ARDEN, HAROLD
KTHS, Hot Spring's, Ark.
ARDUINI, VIC
CFJC, Kamloops, B. C.
ARMBRUSTER, ROBERT
NBC. The Chase and Sanborn
Program.
ARMSTRONG, BERNIE
KDKA, Pittsburgh, Pa. Re-
flections in Rhythm, Music in
the Nig-ht.
ARMSTRONG, ROBERT
WEBR, Buffalo, N. Y. Echo
Trio Time.
ARTHUR, WILFRED
CKNX, Wingham, Ont.
ASTON, BUZZ
WWSW, Pittsburg-h, Pa. Mu-
sicale Miniatures.
AUSTIN, JUSTIN
WGPC, Albany, Ga.
— B —
BAINBRIDGE, HAL
WLOG, Logran, W. Va. North-
ern Stars.
BALLOU, DICK
WHN, New York, N. Y.
Dancing- in the Dark, Rhuraba
Rhythms.
BANKS, MARGARET
WBIG, Greensboro, N. C.
WBIG Ensemble.
BARLOW, RALPH
WBAX, Wilkes-Barre, Pa.
BARNES, RUSS
WTSP, St. Petersburg-, Fla.
Russ Barnes Swing-tette.
BARON, PAUL
NBC. Luncheon at the Wal-
dorf.
BASON, HARRY
WIRE, Indianapolis, Ind. Ba-
sonology.
BEARTZI, G.
WMBS, Uniontown, Pa. Ital-
ian Hour.
BECHTEL, PERRY
WSB, Atlanta, Ga. Staff Or-
chestra.
BELANGER, EDWIN
CBV, Quebec, Que.
BENTER, LIEUTENANT
CHARLES
NBC. U. S. Navy Band.
BERCOVITZ, ABE
KEX-KGW, Portland, Ore.
Faithful Stradivari.
BERGET, DICK
KGCX, Wolf Point, Mont. Dick
Berget and his Montana Play-
ers.
BERNIE, BEN
NBC. Ben Bernie's Musical
Quiz.
BIRRENBAUM, HARRY
WNLC, New London, Conn.
BLACK, FRANK (DR.)
NBC. Cities Service Concert,
NBC String- Symphony.
BLAIR, LLOYD
KTAR, Phoenix, Ariz. Linger
Awhile.
BLANCHARD, DONALD
WFHR, Wisconsin Rapids,
Wise. Red and his Company.
BLAUFUSS, WALTER
NBC. Breakfast Club, Na-
tional Farm and Home Hour,
Viennese Ensemble.
BLOCH. RAY
NBC-CBS. Johnny Presents.
BLUE, WARREN
KTOK, Oklahoma City, Okla.
The Rhythmaires.
BODYCOMBE, ANEURIN
KDKA, Pittsburgh, Pa. Eve-
ning- Echoes, Treasure Trails.
BONIME, JOSEF
NBC. Death Valley Days.
Echoes of New York.
BRADLEY, OSCAR
CBS. Gulf Screen Guild The-
ater.
BRESCIAT, PIETRO
WSM, Nashville, Tenn. Mag-
nolia Blossoms.
BRINCKLEY, CHARLIE
WMRO. Aurora, 111.
BRISSETTE, DOL
WTAG, Worcester, Mass. Ra-
dio Theater Matinee.
BROECKMAN, DAVID
CBS. Texaco Star Theatre.
BRYSON, J. D.
WCAT, Rapid City, S. D.
CAMPBELL, PAUL
WSTV, Steubenville, Ohio.
Musical Styles.
CAPRARO, JOE
KTHS, Hot Spring's, Ark.
755
CARTWRIGHT, TOMMY
WFTM, St. Myers, Fla. Barn
Dance.
CASSELL, CHARLES
WJEJ, Hagerstown, Md. Cum-
berland Valley Chorus.
CHAMBERS, COYLE
KMJ, Fresno, Calif. Tune
Time Varieties, Keith Bertken
Program, Invitation to Waltz,
Program of Dr. Harry Morg-an.
CHARNINSKY, HYMAN
KRLD, Dallas, Texas.
CHERNIAVSKY, JOSEF
WLW. Cincinnati, O. and WOV.
New York, N. Y.
CHESTNEY, ROLLY
KLZ, Denver, Colo. Lady Lend
an Ear.
CHIDDIX, FRANK
KFBI, Wichita, Kans. Farmer
on the Dial.
CHRASTIL, STEVE
KGFW, Kearney, Nebr.
CHRISTENSEN, PAUL
KOMA, Oklahoma City, Okla.
Imperial Interlude.
CLARK, FREDDIE
KTHS, Hot Spring's, Ark.
CLARK, JAMES B.
KFPY, Tacoma, Wash. Studio
Party, On String's of Songr,
Swing-strumentalists, Good
Morning- Neighbors, Remem-
ber When.
CLAWSON, JACK
KARM, Fresno, Calif. Notes
for Milady, Early Risers Club,
El Rancho.
CLOUTIER, NORMAN
NBC. Song- for Saturday.
COATS, RALPH
WMRO, Aurora, 111. Rhythm
Rog-ues.
COUTURE, FERNAND
CKCV. Quebec, Que.
COX, LEWIS
WAIM, Anderson, S. C. Jun-
g-eleers Orchestra.
CRAIG, FRANCIS
NBC-WSM, Nashville. Tenn.
Pig-skin Parade, Sunday Ser-
enade.
CROSBY, BOB
NBC. Bob Crosby's Dixieland
Music Shop.
— D —
DAHN, OTTO
KGCU, Mandan, N. D. Silver
Moon Orchestra.
DAMROSCH, WALTER (DR.)
NBC. NBC Music Appreciation
Hour.
DANT, CHARLES
NBC. Remember this Song-,
Musical Soiree, Parade of the
Years, Charles Dant's Music.
D'ARCY, CAPTAIN THOMAS
NBC. Army Band.
BOB CROSBY
Season
1939-1940
CAMEL CARAVAN
N.B.C.
Current Picture Release
"LET'S MAKE MUSIC"
RKO
•
In Production
//rir uAm/ikir//
SIS HOPKINS
Republic
Management
MCA Artists, Ltd.
Music Corporation of America
s
TI
756
ORG H ESTRA LEADERS
DARISSE, GILBERT
CBV, Quebec, Que.
DAVIS, ART
KVOO, Tulsa, Okla. Art Da-
vis and his Rhythm Riders.
DAVIS, BERNIE
WSTV, Steuben ville, Ohio.
Velvet Varieties.
DAVIS, BILL
WBT, Charlotte, N. C. Briar-
hoppers.
DeVITO, DON
WCAP, Asbury Park, N. J.
DICKEY, TOM
WOAI, San Antonio, Texas.
The Showboys.
DiFRANCIS, PAUL
WSTV, Steubenville, Ohio.
Romancers.
DOLIN, MAX
KIRO, Seattle, Wash. Thirty
Minutes of Music.
DONNIE, DON
NBC. Manhattan Merry-Go-
Round.
DORR, RAY
KUJ, Walla Walla, Wash. Bra-
den-Bell Serenaders, Lutcher's
Requests.
DORSEY, TOMMY
NBC. Tommy Dorsey and his
Orchestra, Fame and Fortune.
DOWDEY, CHARLEY
WSUN, St. Petersburg-, Fla.
Prairie Boys.
DUKE, MAL
KVCV, Redding-, Calif.
DUNSTEDTER, EDDIE
CBS.
— E —
EBENER, FREDDY
WOW, Omaha, Nebr.
EDWARDS, LYNN
WNAX, Yankton, S. D. Rodeo
Recess.
EMERY, AL
SJOC, Lethbridgre, Alberta.
Melodic Dreams.
ENNIS, SKINNAY
NBC. The Pepsodent Show.
ESTLOW, BERT
WBAB, Atlantic City, N. J.
ETTERS, CLARENCE
WBT, Charlotte, N. C.
— F —
FAITH, PERCY
NBC. Carnation Contented
Program.
FARMER, BILL
WCOS, Columbia, S. C. Look-
out Club.
FATS, HAPPY
KVOL, Lafayette, La. Rayne-
Bo Ramblers.
FITZPATRICK, FRANK
WESX, Salem, Mass. Dinner
Music.
FRASETTO, JOE
WIP, Philadelphia, Pa. Vari-
ety Time.
FRAZIER, BERT
KWLK, Long-view, Wash.
FUHRMAN, CLARENCE
K Y W , Philadelphia, P a .
Rhythmaires, Symphonic Mel-
odies.
FULLER, JERRY
CFAC, Calg-ary, Alberta. Good
Morning- Neighbor.
— G —
GALLICCHIO, JOSEPH
NBC. Joseph Gallicchio and
his Orchestra, Breakfast Club.
GENTHON, DEL
CJRC, Winnipeg-, Manitoba.
Grain Belters.
GERSHMAN, PAUL
WTAM, Cleveland, Ohio. Day-
time Classics.
GILL, ERNEST
KGO-KPO, San Francisco,
Calif.
GILLIGAN, EDDIE
WBAX, Wilkes-Barre, Pa. Sa-
cred Concert.
GLENN, FRANK
NBC. Musical Tete-a-tete.
GOODE, BROTHERS
WGPC, Albany, Ga.
GOODMAN, AL
CBS. Texaco Star Theater.
GOODMAN, BENNY
NBC. Benny Goodman Show.
GOODMAN, SKIPPER
WSTP, Salisbury, N. C. Skip-
per and his Merrymakers.
GORDON, GRAY
NBC-CBS-MBS. Sustainers.
GORDON, HAPPY
KGO-KPO, San Francisco,
Calif. Chuck Wag-on Days.
GORDON, LEE
NBC-WTAM, Cleveland, Ohio.
Gordonaires, Do You Remem-
ber !
Ml.
Thanks to the Radio Editors
of the United States and Can-
ada for voting us the Top
Swing Band of 1940.
GLENN
m ' 1
msbm yClj
MILLER
jhj /
and kii.
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ORCHESTRA
KB
Sltimil B
Chesterfield Program
•
Victor Bluebird Records
757
LYN MURRAY
Composing and
Conducting Music for
CAMPBELL
PLAYHOUSE
(Fridays, 9:30 p.m.)
Columbia Workshop
(Occasionally)
The Hit Paraders
for Lucky Strike
Vocals for
"Panama Hattie"
Mgt. COLUMBIA ARTISTS, Inc.
HARRY
SALTER
*
Musical Director
SATURDAYS
NBC, 9 P.M., EST
jj
758
ORCH ESTRA LEADERS
GRAINE, ORTON
CKNX, Wing-ham, Ont. Gulley-
Jumpers.
GRANT, LEE
WMCA, New York, N. Y. Sal-
ly's Movieland Revue, For
Dancers Only.
GREEN, ZACK
WFTC, Kinston, N. C. Zack
Green's Rhythm Swingo.
GROSS, CLIF
WINN, Louisville, Ky. Bar
Nuthin Ranch.
GROSS, WALTER
CBS. Time Out for Dancing-,
Music in the Air, Accent on
Music.
GROSSO, PAOLO
KTHS, Hot Spring's, Ark.
GUIDRY, NASON
KVOL, Lafayette, La, Doc
and his Sons of Acadians.
— H —
HAENSCHEN, GUSTAVE
Saturday Night Serenade CBS,
American Album of Familiar
Music NBC.
HALL, ROY
WDJB, Roanoke, Va. For Men
Only.
HARRIS, PHIL
NBC. The Jello Program.
HART, JIMMIE
KPAC, Port Arthur, Texas.
Jubileers.
HATCH, WILBUR
KNX, Los Ang-eles, Calif. Call-
ing- All Cars, Hollywood Show-
case, I Was There.
HECTOR, CHARLES
WEEI, Boston, Mass.
HEIDT, HORACE
NBC. Pot O' Gold, Horace
Heidt's Treasure Chest.
HERMAN, WOODY
NBC-CBS-MBS. Sustainers.
HODEK, FRANK
NBC. Staff Orchestra,
HOFF, CARL
CBS. Al Pearce and His Gang-.
HOLDER, BRUCE
CHSJ, St. John, N. B. Music
You Like to Hear.
HORLICH, HARRY
NBC. Romance and You.
HOWARD, "PAPPY"
WNBC, New Britain-Hartford,
Conn. New England Hillbillies.
HUGGINS, HARLEY
KTUL, Tulsa, Okla. Alabama
Boys.
IULA, RUFINO
WBAL, Baltimore, Md. After-
noon Show, Around the Din-
ner Table, Time for Romance.
JACOBSON, ANDY
WAAB-WNAC, Boston, Mass.
Sunshine Dramatized News,
Rhythms, News Reporter.
JACOBY, ELLIOTT
NBC. The Parker Family.
JAMES, GENE
KMPC, Beverly Hills, Calif.
Policewoman Christie.
JARRETT, ART
KWKH, Shreveport, La.
JENKINS, GORDON
NBC. The Sig-nal Carnival,
Little 01' Hollywood.
JOHNSON, FREDDIE
WRAL, Raleigh, N. C. Fred-
die Johnson Entertains.
JOHNSON, KEN
CFAC, Calgary, Alberta. Old
Time Barn Dance.
JOHNSON, LEE
KTSW, Emporia, Kans.
JOHNSON, OSCAR
WDAY, Fargo, N. D. Dinner
Bell Time.
JOHNSTON, DIPPY
WDZ, Tuscola, 111. Screw Ball
Club, Swing Dings.
— K —
KAIN, PAUL
WJSV, Washington, D. C. Take
Up Time, This is It, Report
to the Nation, Story Swap.
KARLS, BILL
KGCU, Mandan, N. D. Royal
Kings Orchestra.
KAY, ENN
WJW, Akron, Ohio.
KAYE, OWEN
WMRO, Aurora, 111.
■ ■■■■■■JULMJ
MIIIIIIBII
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W\l\f% 1 2>iiectat
WMCA
...is NETWORK CALIBRE
BEN GROSS, NEW YORK DAILY NEWS— "Lee Grant and
his orchestra are network calibre; one of the best on the air."
"^
LEt GRANTS £ KG VIS
"FIVE STAR FINAL"
"GRANDSTAND and
BANDSTAND"
"FOR DANCERS ONLY"
"THE BRIEDT SHOW"
"TALK of the TOWN"
and numerous others.
Lee Grant,_Popu.aj
\>w
WKACA hD°rsograrAs °*
musical Pr°9 r since
station ever
over.
took
the
WALTER WINCHELL- -orchids
to Lee Grant's rhythms."
VARIETY — "Versatile musicianship
of Lee Grant and his orchestra enable
them to romp from the rhumbas to
ballads with facility."
759
DON
VOORHEES
1940
Bell "Telephone Hour"
Du Pont "Cavalcade of
America"
RADIOS OUTSTANDING
SHOWMAN-CONDUCTOR
JOSEF
CHERNIAVSKY
CREATOR OF
"MY LUCKY BREAK"
"MUSICAL CAMERA"
"MUSICAL STEEPLECHASE"
"EVERYBODY'S PARTY"
and others
Three Years on WLW
Residence:
Hotel Alexandria, N. Y. C.
ACademy 4-1900
Business:
Palace Theatre Bldg.
BRyant 9-6126
L E I T H
STEVENS
MUSICAL DIRECTOR
"BIG TOWN"
{The Rinso Program)
and
"Free Company"
•
Exclusive Mgt. :
COLUMBIA MANAGEMENT OF
CALIFORNIA, INC.
RAY BLOCH
11 tfoUtuuf. Pn&b&iU"
760
ORCHESTRA LEADERS
KELLER, EARLE
WAVE, Louisville, Ky. Mel-
ody Time.
KELNECK, HENRY
CKGB, Timmins, Ont. Melody
Cruise.
KING, WAYNE
GBS. Wayne King's Orchestra.
KNICK, WALTER
WBNS, Columbus, Ohio. Bul-
letin Board.
KOGEN, HARRY
NBC. Harry Kogen and his
Orchestra.
KONTOS, SAM
KFYR, Bismarck, N. D.
KOSTELANETZ, ANDRE
CBS. Pause that Refreshes,
On the Air.
KOTTLER, MISCHA
WWJ, Detroit, Mich.
KOVACH, FRANK
WHIP, Hammond, Ind. Hun-
garian Fantasies.
KREBS, LARRY
WISN, Milwaukee, Wise. Club
Continental, Down by Her-
mans, Styles in Rhythm.
KRUG, PHIL
WIOD, Miami, Fla. Circle of
Friends.
KYSER, KAY
NBC. Kay Kyser's College of
Musical Knowledge.
KYTE, BENNY
WXYZ, Detroit, Mich. Eve-
ning Serenade.
— L —
LAMBERT, MURRAY
WRR, Dallas, Texas. High
Road to Melody, Noon Hour
Varieties.
LAMBERTZ, KARL
WFAA, Dallas, Texas.
LAMOREAUX, DIKE
WLAV, Grand Rapids, Mich.
We Play em You Guess em.
LANDIS, EARL
WSB, Atlanta, Ga. Staff Or-
chestra.
LANGE, HENRY
WHIO, Dayton, Ohio. Musical
Memories in a Modern Manner.
LAVAL, PAUL
NBC. Basin Chamber Music
Society, Melody in the Night.
LAWSON, HANK
WTIC, Hartford, Conn. Hank
Lawson and his Knights of
the Road.
LEVINE, HENRY
NBC. Basin Street Chamber
Music Society.
LEVINSON, LOU
WLOG, Logan, W. Va. WLOG
Rhythmaires.
LEWIS, JOHN A.
WSM, Nashville, Tenn.
(Choral). Fireside Hour.
LIGHTSY, STEVE
KNOW, Austin, Texas.
LOMBARDO, GUY
CBS. Guy Lombardo and his
Orchestra.
LOPEZ, VINCENT
MBS. Show of Week.
LUCAS, LONME
WSAZ, Huntington, W. Va.
LUNCEFORD, JIMMIE
NBC. Sustainers.
LYMAN, ABE
NBC. Waltz Time.
— M —
McCULLOUGH, GEORGE
KFJZ. Fort Worth, Texas.
Eleven Thirty Incorporated.
MoDONALD, REX
WSUN, St. Petersburg, Fla.
Dixians.
McGUIRE, JUNIOR
WBAX, Wilkes-Barre, Pa.
Know Wyoming Valley.
MACK, NICK
WJW, Akron, Ohio. Modern
Strings.
MADDEN, WILLIAM
WBAB, Atlantic City, N. J.
MANN, ROSS
CKNX, Wingham, Ont. Mel-
ody Mixers.
MANNERS, ZEKE
WNEW, New York, N. Y.
MARCKS, LUDWIG
WCAP, Asbury Park, N. J.
Marcks Troubadours.
MARKHAM, BARNEY
KGCU, Mandan, N. D. Wally
Kitt Orchestra.
FRANKIE
CARLE
Composer of
"Sunrise Serenade'
"Lover's Lullaby"
"Falling Leaves"
"Whispers"
jff:!;;§iB*te^
761
WALTER
GROSS
Conductor
Columbia Broadcasting System
Bluebird Records
PETER VAN STEEDEN
Conducting
"MR. DISTRICT ATTORNEY"
"DR. PEPPER PARADE"
VINCENT ^?OPEZ
and his
"Skow oftL Week "orchestra
Head over WOR and the Mutual Broad-
casting Sy tem each Sunday evening from
6:30 to 7:00 p.m.
uioodv HEftmnn
and his ORCHESTRA
featuring THE WOODCHOPPERS
762
ORCH ESTRA LEADERS
MARTIN, DUDE
KYA, San Francisco, Calif.
Sunrise Roundup.
MARTIN, PAUL
NBC. Paul Martin and his
Music.
MARTIN, ZEKE
WNAX, Yankton, S. D. Sun-
day-Get-Together, Pick and
Push.
MAUTHE, CHICK
WKRC, Cincinnati, Ohio. Mys-
tree Tunes.
MELTON, JACK
WBAX, Wilkes-Barre, Pa.
MENDEZ, GENE
WKBH, La Crosse, Wise.
WKBH Farm Hour.
MERTZ, HERBERT
WMBC, Detroit, Mich. Shades
of Melody.
MILLER, BUD
CFJC, Kamloops, B. C. Bud
Miller's Old Timers.
MILLER, GLENN
CBS. Glenn Miller and his
Orchestra.
MILLER, IRVING
NBC. The Band Goes to Town,
Streamline Journal, Meet the
Artist, NBC Dance Orchestra,
Easy Does It, Fun with the
Revuers.
MILLER, JACK
Kate Smith Hour CBS, The
Aldrich Family NBC.
MILLER, VICTOR
WSYR, Syracuse, N. Y. Con-
sole and Keys.
MILLS, BILLY
NBC. Fibber McGee and Molly.
MILLS, FELIX
NBC. The Gilmore Circus,
Hollywood Playhouse.
MITCHELL, RALPH
WNAX, Yankton, S. D. Hired
Hands, Sunday Get-Together.
MURRAY, LYN
CBS. Columbia Workshop,
Campbell Playhouse, Hit Par-
ade.
— JV. —
Bul-
NEAL, PAUL
WBNS, Columbus, Ohio.
letin Board.
NEWMAN, ROY
WRR, Dallas, Texas. Noon
Hour Varieties.
NEWTON, JOHNNY
WHAI, Greenfield, Mass.
NICHOLSON, FABE
WAAT, Jersey City, N. J.
NOBLE, RAY
NBC. Alec Templeton Time.
NORRIS, BOBBY
WAAB-WNAC, Boston, Mass.
Tone Tapestries, Singing
Strings.
NYDEGGER, VERNE
KFBI, Wichita, Kans. Hin-
kel's Morning Reveille.
— © —
O'NEILL, JOE
KVOO, Tulsa, Okla. Clambake,
Music Never Ends.
ORMAY, GYULA
NBC. Good Morning Tonite.
P
PAIGE, RAYMOND
NBC. Musical Americana.
PALMER, JOEL
WFAS, White Plains, N. Y.
The Palmer Method of Melody.
PARANOV, MOSHE
WTIC, Hartford, Conn. Mel-
odic Strings.
PARRINO, TED
WRR, Dallas, Texas. Dixie-
land Band of 1940.
PELLETIER, VINCENT
NBC. Carnation Contented
Program, A Heap o' Livin'.
PELLETIER, WILFRED
NBC. Metropolitan Opera Au-
ditions of the Air.
PERSSION, LEON
WIBA, Madison, Wise. Con-
cert Ensemble.
PHELPS, NORMAN
WTAR-WGH, Norfolk-
port News, Va.
Rounders.
POWELL, TEDDY
NBC. Sustainer.
New-
Virginia
— R —
RAKOV
WBZ-WBZA,
field, Mass.
Boston-Spring-
Morning Toast.
BUDDY SHEPIMIIII
Composer-Conductor
CBS
Musak Recordings
BOB STANLEY
Conducting
"Tropical Serenade"
Dave Elman's "Contact"
WOR-MUTUAL
763
CARL HOFF
and his ORCHESTRA
With Al Pearce for
Camel Cigarettes
Management MCA
EDDIE DUNSTEDTER
Conductor
Organist
Decca Records
GRAY GORDON
AND HIS ORCHESTRA
The Band That Introduced and Popularized
"I AM AN AMERICAN"
BILL STERN'S
"SPORTS NEWSREEL OF THE AIR"
BLUEBIRD RECORDINGS
NBC Ccast-to-Coast MBS
Jimmy Roosevelt "Soundies"
AMP Transcriptions
Personal Representative:
ARTHUR PINE
I W. 42nd St., N. Y. C. LA 4-0466
FRANK HODEK
NBC MUSICAL DIRECTOR
HOLLYWOOD
764
ORCHESTRA LEADERS
RAND, ELLS
WNLC, New London, Conn.
Ells Rand and his Sisters.
RANDALL, GORDIE
WGY, Schenectady, N. Y.
RAl'EE, ERNO
NBC. Radio City Music Hall
of the Air.
REULEAUX, WALTER
WFBM, Indianapolis, Ind.
RICE, EDWARD A.
WGY, Schenectady, N. Y.
ROBBERTS, PEE WEE
KTHS, Hot Springs, Ark. Sky-
liners.
ROBINSON, BOB
KROC, Rochester, Minn. Go-
pher Swingtette.
ROSS, ORVIS
KROC, Rochester, Minn.
Rochester Civic Orchestra Pro-
g-ram.
ROTH, ALLEN
NBC. The Schaefer Revnie.
RUEHRDANZ, AL
WSUN, St. Petersburg-, Fla.
Embassy Four.
RUVINSKY, ABRAHAM
WHKC, Columbus, Ohio. Mu-
sic of the Masters, Waltz Time.
— s —
SALERNO, TONY
WIBA, Madison, Wise. Tony
Salerno's Orchestra, The Mel-
ody Man.
SALTER, HARRY
NBC. The Song- of Your Life.
SAMPIETRO, JOSEPH
KALE, Portland, Ore. En-
chanted Slumber, Shadows.
SAUNDERS, JACK
WDBJ, Roanoke, Va.
SAVITT, JAN
NBC, CBS. Remotes
S( ARBROl GH, ELMER
KOMA, Oklahoma City, Okla.
The Hi-Flyers.
SCHOTTE, G. M.
CKNX, Wing-ham, Ont. SKNX
Little Band.
SECHLER, GEORGE
WSTP, Salisbury, N. C. The
Trailriders.
SHAW, ARTIE
NBC. Burns & Allen.
SHEPPARD, BIDDY
CBS. Lanny Ross Program.
SHIELD, ROY
NBC. Roy Shield Revue.
SILVERBERG, BEN
WTAM, Cleveland, Ohio. The
Orchestra Requests.
SIMPSON, KENNETH
WFBM, Indianapolis, Ind.
Haymakers Orchestra.
SLIPYI, RODION
WARD, Brooklyn, N. Y. Voice
of Ukraine.
SMITH, BEASLY
WSM, Nashville, Tenn. Sun-
day Down South.
SMITH, BUS
WGHV, Charlottesville, Va.
SOLOMON, IZLER
CBS. Design for Happiness.
SORGE, ART
CJRC, Winnipeg, Manitoba.
Five Esquires.
SPANN, BUSTER
WCOS, Columbia, S. C. Danc-
ing Party.
SPARNON, KEN
WHEC, Rochester, N. Y.
SPITALNY, PHIL
NBC. The Hour of Charm.
STANLEY, BOB
MBS. Contact. Tropical Seren-
ade.
STEVENS, LEITH
CBS. Big Town.
STEWART ,LINK
KHSL, Chico, Calif. Texas
Cowboys.
STOKES, LEONARD
NBC. The Telephone Hour.
STRATTON, BOB
WDNC, Durham, N. C. Mor-
ning Melodies.
STREATER, TED
CBS. Kate Smith Hour.
STRONG, BOB
NBC. Uncle Walter's Dog
House, Show Boat.
/ACK fc/ARD
and his
HAMMOND ORGAN with
SOLOVOX
for your
TRANSCRIPTIONS
SE 3-3634
JIMMIE LUNCEFORD
AND HIS ORCHESTRA
"Rhythm Is Their Business"
Decca Records
Personal Management
HAROLD F. OXLEY
17 East 49th Street, New York City
ELdorado 5-3500
765
ORC H ESTRA LEADERS
SWEETEN, CLAUDE
KECA, Los Ang-eles, Calif.
Music bj- Sweeten.
— T —
TALBOT, J. ROBERT
CBV, Quebec, Que.
TAYLOR, FRED
KFSG. Los Ang-eles, Calif.
The Gospel String- Orchestra.
THIEDE, ALEXANDER
WMEX, Boston. Mass.
THOMPSON, HARRY
CBO, Ottawa, Ont.
TIMM, EYERETT
KSCJ, Sioux City, la. The
Sioux Cityans.
TOSCANINI, ARTURO
NBC. NBC Symphony Or-
chestra.
TOWNE, JACK
WFAS, White Plains, N. Y.
Dancing- at the Bathclub.
TRETMARC, PAUL
KEVR, Seattle, Wash. Island
Airs.
TROBBE, CY
KFRC. San Francisco, Calif.
Standard School Programs,
Breakfast Club.
TROTTER, JOHN SCOTT
NBC. Kraft Music Hall.
TRUXELL, EARL
WCAE, Pittsburg-h, Pa. The
Airliners Orchestra.
TUCKER, ORRIN
CBS. Hit Parade.
YARIN, BERT
CKCH, Hull, Que.
VARNEY, JOHN
WCAO, Baltimore, Md. John
Varney's Modern Quintet.
A ARNEY, MOSE
WBTH. Williamson, W. Va.
Mose's Merry Music Makers.
YIGELAND, HANS
WBRK.Pittsfield.Mass. WBRK
String- Choir.
YOEGLI, DONALD
WHA, Madison, Wise.
VAN STEEDEN, PETER
NBC. Mr. District Attorney.
YOORHEES, DON
NBC. Cavalcade of America,
The Telephone Hour.
— w —
WALKER, JOHNNIE
CJOC. Lethbridgre, Alberta.
You're On the Air.
WALLENSTEIN, ALFRED
Yoice of Firestone NBC, Sin-
fonietta MBS, NBC Symphony
Program.
WARING, FRED
NBC. Fred Waring- in Pleasure
Time.
WARNOW, MARK
CBS. Your Hit Parade, Helen
Hayes Theatre.
WEEMS, TED
NBC. Beat the Band.
WHITE, KIRK
WHDL, Olean, N. Y. Sears
Jamboree.
WHITEHEAD, HENRY COWLES
WTAR. Norfolk, Va. WTAR
Salon Orchestra.
WILLS, BOB
KYOO, Tulsa, Okla. Bob Wills
and his Texas Playboys.
WILLIAMS, RAY
WSUN, St. Petersburg-, Fla.
Southerners.
WILLIS, HAPPY
WAIR, Winston-Salem, N. C.
Happy Willis and Dude Ranch
Cowhands.
WILLSON, MEREDITH
NBC. Good News of 1940-
1941, Maxwell House Party.
WILSON, BILL
CJRC, Winnipeg-, Manitoba.
Home of Dreams.
WITMER, GENE
WJEJ, Hag-erstown, Md. Sad-
dle Pals.
WOLCZAK, DANIEL
WNLC, New London, Conn.
Polish Hour.
WOODBURY, BY
KDYL, Salt Lake City, Utah.
Sing-time.
WRIGHT, WILL
KTFI, Twin Falls, Ida.
— Y —
YEASLEY, HAROLD
KGCU, Mandan, N. D. Blue
Blazer Trio.
YOUNG, BEN
WOL, Washing-ton, D. C.
— z —
ZIMMER, LOU
KGFW, Kearney, Nebr. Lou
Zimmer's Hillbillies.
SYDNEY A. MOSELEY
EXCLUSIVE REPRESENTATION
lilian okun, inc.
15 central park west
n. y. c— col. 5-0060
766
News Commentators
1k
AND THEIR WORK
DURING 1940
*
^>A
— A —
AAROE, ALDEN
WCHV, Charlottesville, Va.
ABBE, JAMES
KWYO, Sheridan, Wyo.
ACEVEDO, FRANCISCO
WKAQ, San Juan. Puerto Rico.
ACKLEY, WAYNE
KSO-KRNT, Des Moines, Iowa.
ADAMS, BEN
WOV, New York, N. Y.
ADAMS, CEDRIC
WCCO, Minneapolis, Minn.
ADAMS, GLENN
WMRC, Greenville, S. C.
ADAMSON, ERNIE
WGBB, Freeport, N. Y.
ADAMSON, W. G.
CKTB, St. Catharines, Ont.,
Can.
AKERS, BOB
KRIC, Beaumont, Texas.
ALEXANDER, JOHN
KFBB, Great Falls, Montana.
ALDERMAN, JAMES
WFAA, Dallas, Texas.
ALLEN, HERB
KECA-KFI, Los Angeles, Calif.
ALLEN, LEWIS
KSAN, San Francisco, Calif.
ANDERSEN, BOB
KSFO, San Francisco, Calif.
ANDERSON, ORVAL
WWL, New Orleans, La.
ANGELL, HERB
KQV, Pittsburgh, Pa.
ARCHIBALD, E. G.
CKRN, Rouyn, Que.
ARDEN, ROBERT
KFWB, Los Angeles, Calif.
ARMSTRONG, JOHN
WHDL, Olean, N. Y. John
Armstrong- Reviews The News.
ARNOLD, WALTER
KFOX, Long- Beach, Calif.
ARRINGTON, BILL
WGTC. Greenville, N. C.
ASCARELLI, G.
WHOM, Jersey City, N. J.
ASHMON, CLARENCE
KTOH, Lihue, T.H.
ASHMORE, HARRY
WFBC, Greenville, S. C.
ASSOF, WOODY
WSKB, McComb, Mississippi.
ATCHISON, CHARLES
WCBI, Columbus, Miss.
ATKINSON, DOROTHY
KWLK, Longview, Wash.
AUSLAND, JOHN
KWFT, Wichita Falls, Texas.
AVERY, MARTIN
WLNH, Laconia, N. H.
AVIRETT, WILLIAM C.
WHAI, Greenfield, Mass.
B —
BAKER, BILL
WBTH, Williamson, W. Va.
BAKER, COL. FRAYNE
KFYR, Bismarck, N. D.
BAKER, HAROLD
KCRC, Enid, Okla.
BAKER, SANFORD
WWRL, Woodside, N. Y.
BACK, GUNNAR
WJSV, Washington, D. C.
BAIRD, DORWIN
CJOR, Vancouver, B. C, Can.
BALINGER, ART
KMTR, Hollywood, Calif.
BALLAGH, BILL
KBIZ, Ottumwa, la.
BARBER, ROWLAND
KVSF, Santa Fe, N. M.
BARRINGTON, BRUCE
KXOK, St. Louis, Missouri.
BARTON, WILLIAM
KVEC, San Luis Obispo, Calif.
BARRY, BERT
KROY, Sacramento, Calif.
BARRY, NORMAN
WENR and WMAQ, Chicago,
111.
BASHARA, LESTER
KGFW, Kearney, Nebr.
BASS, MARTIN
KANS, Wichita, Kans.
BATSON, CHARLES A., JR.
WFBC, Greenville, S. C.
BAUKHAGE, H. R.
NBC. National Farm And
Home Hour.
BAULU, ROGER
CKAC, Montreal, Que.
BAXTER, LIONEL
WAPI, Birmingham, Ala.
BEAVERS, WALLACE
WCOL, Columbus, Ohio.
BEEBOUT, GEORGE
WHKC, Columbus, Ohio.
BEGHOLD, KEN
WBAX, Wilkes-Barre, Pa.
BENNETT, P.
CFCT, Victoria, B. C.
BERCOVICI, B. S.
WSAY, Rochester, N. Y.
BERGSTROM, ARTHUR
WNBC, Hartford-New Britain,
Conn.
BERKOWITZ, MILT
WNBC, New Britain-Hartford,
Conn.
BERMAN, AVERILL
WLB, Minneapolis, Minn.
BEVERIDGE, JR., ALBERT J.
WIRE, Indianapolis, Ind.
BEZOFF, BEN
WHLD, Niagara Falls, N. Y.
BINGHAM, BOB
WWNC, Asheville, N. C.
BISHOP, BURTON
KTEM, Temple, Texas.
BISHOP, PAT
KECA-KFI, Los Angeles, Calif.
BIVENS, BILL
WBT, Charlotte, N. C. Today's
Review of Last Year's News.
BLACKWELL, H. B.
WAVE, Louisville, Kentucky.
BLANTON, WALLY
KFJZ, Fort Worth, Texas.
767
BODDY, MANCHESTER
KFI, Los Angeles, Calif.
Views of The News.
BOLEY, RAY
WLEU, Erie. Pa.
BOOEN, SHERMAN
KATE, Albert Lea, Minn.
BOOTON, FRAN
WDZ, Tuscola, 111.
BOST, W. T.
WRAL. Raleigh. N. C.
BOSWORTH, BOB
WAPO, Chattanooga, Tenn.
BOURGEOIS, CLAUDE
CKAC, Montreal, Que.
BOWDEN, R. H.
VvMFD, Wilmington, N. C.
BOWEN, REX
KYCA, Prescott, Ariz.
BOWERS, DAN
KOMA, Oklahoma City, Okla.
BOYLE, HARRY J.
CKNX, Wingham, Ont., Can.
BRANCH, TAYLOR
WRR, Dallas, Texas.
BRAXTON, JACK
WGRB, Goldsboro. N. C.
BRENDT, JACK
WINN, Louisville, Ky.
BRIGHT, HARRY
WGRB, Goldsboro, N. C.
BROWN, BETTY
KGKL, San Angelo, Texas.
BROWN, BILL
WCNC, Elizabeth City, N. C.
BROWN, LEONARD R.
KGFW, Kearney, Nebr.
BROWN, ALRAY
KHAS, Hastings, Nebr.
BROWN, GORDON
KSRO, Santa Rosa, Calif.
BRUNTLETT, GEO. E.
KOBH, Rapid City, S. D.
BRYANT, PRESSLEY
KGKO-WBAP, Fort Worth,
Tex.
BURDY, BOB
WSKB, McComb, Miss.
BURGE, HARRY
WTAM, Cleveland, Ohio.
BURGER, FRANK
WAOV, Vincennes, Ind.
BURKLUND, TED
WEDC, Chicago, 111.
BURLINGAME, BOB
WHO, Des Moines, Iowa.
BURNETT, NICKEY
WHK, WCLE. Cleveland Ohio.
BURNS, WALTER
WBOW, Terre Haute. Ind.
BURSTEIN, MARTIN A.
WOLF, Syracuse, N. Y.
BUSFIELD, ROGER M.
KNOW, Austin, Texas.
BUTLER, HOMER
WEBQ, Harrisburg. 111.
BUTLER, JOE
WGCM, Gulf port, Miss.
BYERS, HALE
WCCO, Minneapolis-St. Paul,
Minn.
NEWS COMMENTATORS
BYRON, JAMES
KGKO-WBAP, Fort
Tex.
Worth,
— c —
CAFFERTY, TOM
KDYL, Salt Lake City, Utah.
CAIN, BENET F.
WNOE, New Orleans, La.
CALDWELL, FRED
KTBC, Austin, Texas.
CALDWELL, JOE CLARK (Mrs.)
WRDW, Augnsta, Ga.
CALLAGHAN, JACK
WKAR, East Lansing", Mich.
CALLAHAN, DONALD
KWAL, Wallace, Idaho.
CALLAHAN, PETE
WGTM, Wilson, N. C.
CAMPBELL, DICK
KGGF, Coffeyville, Kans.
CARLSON, HUGO A.
KOIL, Omaha, Nebr.
CARLTON, ROBERT
WMRO, Aurora, 111.
CARLYLE, CATHRYN
KTUL, Tulsa, Okla.
CARTER, BOAKE
WOR-Mutual.
CARTER, ROBERT
WMCA. New York.
CASE, GEORGE
WTMV, East St. Louis, 111.
CAUTHEN, JOHN
WIS, Columbia, S. C.
CHANDLER, EDNA
WHLB, Virginia, Minn.
CHAPEL, JOHN K.
KROW, Oakland, Calif.
CHICK, BRUCE
CKLW, Windsor, Out., Can.
CHILDS, RALPH
KMA, Shenandoah, Iowa.
CHRISTY, R. JACK
KASA, Elk City, Okla.
CIVILLE, ROY
KIDO, Boise, Idaho.
CLARE, VAL
CKLW, Windsor, Ont., Can.
CLARK, CARL
WTAQ, Green Bay, Wise.
CLARKE, HOWARD
CKSO, Sudbury, Ont., Can.
CLARKE, MIKE
WGST, Atlanta, Ga.
CLAYTON, BOVARD
WEBQ, Harrisburg-, 111.
CLOUGH, L. D.
KLUF, Galveston, Texas.
COBB, DICK
WAAB-WNAC, Boston, Mass.
COBB, TY
KRGV, Westlaco, Texas.
COLE, GRADY
WBT, Charlotte, N. C. Grady
Cole's Farm Club.
COLON, ROYCE
KRLD, Dallas, Texas.
COLYIG, ROBERT
KALE, Portland, Ore.
COMBS, JR., GEORGE H.
WHN, New York, N. Y. Edi-
torial Slant of the News.
COMPTON, WALTER
WOL, Washington, D. C.
CONOVER, HUGH
WJSV, Washington, D. C.
COOK, HAROLD
WTRC, Elkhart, Ind.
COOK, MILTON
KARM, Fresno, Calif.
COOPER, JIM
WBNS, Columbus, Ohio.
COOPER, JOHN
KDKA, Pittsburgh, Pa.
COPELAND, JACK
KGLU, Safford, Ariz.
CORLEY, STAN
KBIZ, Ottumwa, la.
COULSON, MAJOR THOS.
WCAU, Philadelphia, Pa.
COX, HOUSTON
WCBI, Columbus, Miss.
CRAFT, A. B.
KVOL, Lafayette, La.
CRAWFORD, EUGENE
WEBQ, Harrisburg-, 111.
CRAWFORD, SAM
KGY, Olympia, Wash.
CREAMER, ART
WAGF, Dothan, Ala.
CREASMAN, JIMMY
KTAR, Phoenix, Ariz.
CREIG, VIRGIL E.
KIUL, Garden City, Kans.
CRONAN, CAREY
WELI, New Haven, Conn.
CRONWELL, GEORGE
CHSJ, St. John, N. B., Can.
CROSLAND, DAN
WMRC, Greenville, S. C. News
Of the World.
CUBBERLY, DAN
KOY, Phoenix, Ariz.
CULL, RICHARD
WHIO, Dayton, Ohio.
■Hj
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"^k ill' ' ' " " , *
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NEWS ANALYST
k m^^H
AUTHOR
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768
NEWS COMMENTATORS
CULLINAN, W. HOWELL
WEEI, Boston, Mass.
CUNNINGHAM, BILL
KWLK, Longview, Wash.
CUNNINGHAM, P. H.
KWOC. Poplar Bluff, Mo.
CURTIS, ELMER
WIBW, Topeka, Kans.
— D —
D'ACCARDO, GENE
KTRB, Modesto, Calif.
DALY, JOHN CHARLES
WJSV. Washington. D. C.
DANA, JOE
KOY, Phoenix, Ariz.
DASH, CAPT. V. A.
WFNC, Fayetteville, N. C.
News Behind the Headline*.
DA VIES, BILL
WBLJ, Dalton, Ga.
DA VIES, BOB
KSAN, San Francisco, Calif.
DAVIS, ELMER
CBS.
DAVIS, GEOFF
CBR, Vancouver, B. C, Can.
DAVIS, REX
WCKY, Cincinnati, Ohio.
DAWSON, JAMES
WFBC, Greenville, S. C.
DEBNAM, W. E.
WTAR, Norfolk, Va.
DEEM, WARREIv
WKBH, La Crosse, Wise.
DELAGE, GERARD
CKAC, Montreal, Que., Can.
DENNIS, MARJORIE
WAPI, Birming-ham, Ala.
DES AUTELS, VAN
KFAC, Los Angele*. Calif.
DEUTSCH, HAROLD
WCCO, Minneapolis-St. Paul,
Minn. Backgrounding- World
News.
DEVANEY, FRANK
WMIN. St- Paul, Mi»n.
DEVLIN, TED
CBY-CBL, Toronto, Ont., Can.
DeWEESE, TEX
KPDN, Pampa, Texas.
DE YOUND, GENE
HARM, Fresno, Calif.
DICKEY, PERRY
KFDM, Beaumont, Texas.
DICKSON, FRANK
WNBH, New Bedford, Mass.
DIGHTON, JOHN
WJRD, Tuscaloosa, Ala.
DILLON, MIKE
KVOR, Colorado Springs, Colo.
DIXON, MASON
WNOX, Knoxville, Tenn.
DOAN, ED
WOSU, Columbus, Ohio.
DODGE, JR., WILLIAM C.
WMCA, New York, N. Y.
DOLAN, FRAN
KGCX, Wolf Point, Mont.
DONLEY, BOB
WCAE, Pittsburgh, Pa.
DONNELL, DARRELLL
KYA, San Francisco, Calif.
DORSEY, HOWARD
WHAS, Louisville, Ky.
DOUGLAS, DOUG
KRKD, Los Angeles, Calif.
DOUGLAS, WILL
WKBN, Youngstown, Ohio.
DOUTHAT, LOUIS
WHIS, Bluefield, W. Va.
DOWLING, ZACK
WWNC, Asheville. N. C.
DOWNING, TOM
WLAP, Lexington, Ky.
DOYFOOS, LEON
WLKTT, Erie, Pa.
DRAKE, MYRON
KTAR, Phoenix, Ariz.
DUKATE, ELBERT
KTBC, Austin, Texas.
DUKESHIRE, WILLIAM
WELI, New Haven, Conn.
DUNHAM, BOB
KMOX St. Louis. Mo.
DUNLEA, R. A.
WMFD, Wi'miugton, N. C.
DUNNE, FRANK
WTAG, Worcester, Mass.
— E —
EASTMAN, ROBERT
WKY, Oklahoma City, Okla.
EDMAN, HERBERT
WMAS, Springfield, Mass.
EDWARDS, DOUGLAS
WSB, Atlanta, Ga.
EGAN, GAIL
CFAC, Calgary, Alberta, Can.
EGGLESTON, KEN
KKST, New Castle, Pa.
EISEMAN, ROBERT
WSAV, Savannah, Ga.
ELLIOTT, PERRY
WDAK, West Point, Ga.
ELLIS, TED
WFNC, Fayetteville, N. C.
EPPS, LEW
WORD, Spartanburg, S. C.
ERK, E. CHRISTY
WBRY, Waterbury-New Hav-
en, Conn.
— F —
FACENDA, JOHN
WIP, Philadelphia, Pa.
FALK, EDDIE
KABR, Aberdeen, S. D.
FALLERT, RALPH
WCAE, Pitsburgh, Pa.
I AREY, EDWARD
CFAR, Flin Flon, Man., Can.
FARIS, CLINTON
WGTM, Wilson, N. C.
FARMER, JOHN
KMBC, Kansas City, Mo.
FARREN, WILLIAM
NBC.
FARRELL, CHARLES
WMBC, Detroit, Mich.
FARRELL, MAURY
WAPI, Birmingham, Ala.
FEAGIN, BOB
WBML, Macon, Ga.
FELMING, D. F.
WSM, Nashville, Tenn.
FENTON, WARD
WENY, Elmira, N. Y.
FERN, C. J.
KTOH, Lihue, T.H.
FERRIS, ROBERT
KJR, Seattle, Wash.
FERRY, DENYS
CFOS, Owen Sound, Ont., Can.
FIELD, THOMAS
WTAM, Cleveland, Ohio.
FIELDS, BILL
WMBS, Uniontown, Pa.
FIELDS, JOE
WTOL, Toledo, Ohio.
FINCH, HOWARD K.
WJIM, Lansing, Mich.
FINE, JACK
WAYX, Waycross, Ga.
FINGER, LEN
KFDM, Beaumont, Texas.
FINLEY, STUART
KYW, Philadelphia, Pa.
769
FISHER, HOWARD
KFDA, Amarillo, Texas.
FISCHER, RICHARD
WHAS, Louisville, Ky.
FITZGIBBONS, JACK
WSAR, Fall River, Mass.
FITZPATRICK, AIDEN
WWSW, Pittsburgh, Pa.
FITZPATRICK, JACK
KLZ, Denver, Colo.
FLANAGAN, ALVIN
WRUF, Gainesville, Fla.
FLEISCHER, NATHAN
WDAS, Philadelphia, Pa.
FLETCHER, GORDON
WLAK, Lakeland, Fla.
FLETT, DEANNE
KFBB, Great Falls, Mont.
FLINT, JULIAN
WATL, Atlanta, Ga.
FLYNN, FAHEY
WEMP, Milwaukee, Wise.
FOLL, CHARLES
KMO, Tacoma, Wash.
FORBES, DON
NBC. Richfield Reporter.
FORBES, GILBERT
WFBM, Indianapolis, Ind. Gil-
bert Forbes And the News.
FORREST, JOHNNY
KOL-KIRO, Seattle, Wash.
FORREST, CHARLES
WPID, Petersburg, Va.
FOSTER, CARROLL
KIRO, Seattle, Wash.
FOSTER, CEDRIC
WTHT, Hartford. Conn.
FOSTER, JACK
WCKY, Cincinnati, Ohio.
FOURNIER, JEAN
CHLP, Montreal, Que., Can.
FRAKER, BILL
WKPA, New Kensington, Pa.
FRANK, VAL
WAAT, Jersey City, N. J.
FRANDSEN, TOM
KECA-KFI, Los Angeles, Calif.
FREEMAN, DR. DOUGLAS S.
WRNL, Richmond, Va.
FRENCH, BOB
WHKC, Columbus, Ohio.
FRENCH, KEN
WHEC, Rochester, N. Y.
FREYRE, L.
WPRA, Mayaguez, Puerto Rico
FROMME, GALEN
WBAL, Baltimore, Md.
FROST, PAUL
CKTB, St. Catharines, Ont..
Can.
FULTON, JOHN
WGST, Atlanta. Ga.
— G —
GADBERRY. BOB
KOAM, Pittsburg, Kans.
GAETH, ARTHUR
KLO, Ogden, Utah.
GAGON, JEAN LOUIS
CKCV, Quebec, Que.
GAILMOR, WILLIAM S.
WARD, Brooklyn, N. Y.
GALTH, ARTHUR
KOVO, Provo, Utah.
GAITHER, FRANK
WGST, Atlanta, Ga.
GAMES, DOLF
KORE, Eugene, Ore.
GARDNER, RUSSELL
WHIZ, Zanesville, Ohio.
GARNES, CLARENCE
KANS, Wichita, Kans.
NEWS COMMENTATORS
GARRED, BOB
KNX, Los Ang-eles, Calif.
GEORGE, CARL
WGAR. Cleveland. Ohio.
GETHING, MAJOR PETER
WTMA. Charleston. S. C.
GIBNEY, JACK
WRBL. Columbus, Ga.
GIBSON, ROSS
KUOA, Siloam Spring's. Ark.
GIFFORD, CLAUDE
WOI. Ames, Iowa.
GILLIN, BILL
KWLK. Long-view, Wash.
GIRARD, PAUL
WBAL, Baltimore, Maryland.
GLASS, DORINE
WSAV, Savannah, Ga.
GODDARD, DON
NBC.
GODT, GENE
WHO, Des Moines. Iowa.
GODWIN, EARL
NBC.
GOLDER, HARRY
WXYZ, Detroit. Mich.
GOODE, MICHAEL J.
WELI, New Haven, Conn.
GOODRICH, ROGER
WOLF, Syracuse, N. Y.
GOODWIN, HAL
WHAI, Greenfield, Mass.
GORDON, BILL
WAIR, Winston-Salem, N. C.
GOSS, FRANK
KFWB, Los Angeles, Calif.
GRANT, AUSTIN
WWJ, Detroit, Mich.
GRANT, DOUGLAS B.
WMT, Cedar Rapids-Waterloo,
Iowa.
GRANT, TAYLOR
WCAU. Philadelphia. Pa.
GRAU, PHIL
WEMP, Milwaukee, Wise.
GRAUER, BEN
American Chicle Co. NBC.
GRAY, AL
WSTV, Steubenville. Ohio.
GREENE, L.
CBY-CBL. Toronto. Out.. Can.
GREYSON, CARL
KSL, Salt Lake City, Utah.
GRIMM, GEORGE
WLOL, Minneapolis-St. Paul.
Minn.
GRISWOLD, GEORGE R.
WTMA, Charleston, S. C.
GUERRA, HENRY
WOAI, San Antonio, Texas.
GUEST, "BUD"
WJR, Detroit, Mich.
— H —
HAAS, GRANT
WHA. Madison, Wise.
HAASER, CHARLES
WMAS, Springfield, Mass.
HACKETT, NEIL
KGKO-WBAP, Fort Worth,
Tex.
HAGEMAN, HAROLD
WADC, Akron. Ohio.
HAISLIP, WALTER
WSTP, Salisbury, N. C.
HALE, ALAN
WISN, Milwaiikee, Wise.
HALL, AL
KGKB, Tyler, Texas.
HALLOREN, RYAN
KWNO, Winonah, Minn.
HALPIN, JOSEPHINE
KMOX, St. Louis, Mo. Let's
Discuss The News.
HAMILTON, DICK
KIUL, Garden City, Kans.
HAMILTON, JIM
WLEU, Erie, Pa.
HANNES, ARTHUR
WHDL, Olean, N. Y.
HANSEN, BOB
KUTA, Salt Lake City, Utah.
HANSEN, CLIFF
KOL, Seattle, Wash.
HANSEN, MAL
WHO, Des Moines, Iowa.
HARDEN, FRANK
WBIG, Greensboro, N. C.
HARDMAN, BENEDICT
WDGY, Minneapolis, Minn.
Streamlined News.
HARDY, JOSEPH
CKCV, Quebec, Que.
HARPER, HERBERT
WMC, Memphis, Tenn.
HARRINGTON, NORMAN
KGLU, Safford, Ariz.
HARRIS, ELLIS
KDAL, Duluth, Minn.
HARRIS, HERBERT
WSB, Atlanta, Ga.
HARRIS, JACK
WSM, Nashville, Tenn. World
In Review.
HARRIS, JOHN A.
KFRU, Columbia, Mo.
770
NEWS COMMENTATORS
• • •
HARRIS, ROBERT
KALE, Portland, Ore.
HARRIS, WINDER R.
WTAR, Norfolk, Va.
HARRISON, JR., WALTER M.
KLZ, Denver, Colo.
HARSHMAN, G. E.
WPIC, Sharon, Pa.
HAWKIN, JACK
CFOS, Owen Sound, Out., Can.
HAWKINSON, FRANK
KGFF, Shawnee, Okla.
HAYNES, RICHARD
KVOL, Lafayette, La.
HAYS, LARRY
KSRO, Santa Rosa, Calif.
HEAD, IVAN R.
KVSF, Santa Fe, N. M.
HEALEY, JAMES
WGY, Schenectady, N. Y.
HEATTER, GABRIEL
MBS, We, the People CBS,
Liberty Magazine MBS.
HENDERSON, BROOKS
KSTP, St. Paul, Minn.
HENDERSON, ROBERT
KALE, Portland, Ore.
HENRY, FRED
KMPC, Beverly Hills, Calif.
HERBERT, BILL
CBR, Vancouver, B. C, Can.
HERNDON, MAURICE
WLPM, Suffolk, Va.
HERNE, CAPTAIN E. D. C.
NBC.
HERSHEY, BURNETT
WMCA, New York, N. Y.
HETLAND, JIMMY
KOVC. Valley City, N. C.
HIGGINS, LEN
KVI, Tacoma, Wash.
HILL, EDWIN C.
CBS. The Human Side of the
News.
HILL, ZACK
WLBJ, Bowling- Green, Ky.
HINN, BILL
WMRC, Greenville, S. C.
HIRSCH, DON
KDKA, Pittsburgh, Pa.
HOBGOOD, BOB
KLUF, Galveston, Texas.
HODGE, TED
WNLC, New London, Conn.
HOGAN, CLAUDINE
KRLH, Midland, Texas.
HOLBROOK, JACK
WGTC, Greenville, N. C.
HOLDER, HIGH
WGRB, Goldsboro, N. C.
HOLLAND, LEONARD
KPAC, Port Arthur, Texas.
HOLMGREN, ROD
WOI, Ames, Iowa.
HOPE, BOB
WSFA, Montgomery, Ala.
HOPKINS, JOHN
KFJZ, Fort Worth, Texas.
HOPKINS, JOHN
WLAV, Grand Rapids, Mich.
HORN, ROBERT
WMAN, Mansfield, Ohio.
HOTCHKISS, TOM
KTUC, Tucson, Ariz.
HOWARD, BESSE
KYW, Philadelphia, Pa. Besse
Howard Looks At the News.
HOWE, LEONARD
WHO, Des Moines, Iowa.
HOWE, TRAYER
WJEJ, Hagerstown, Md.
HOWE, QUINCY
WQXR, New York, N. Y.
HUBBARD, JOHN T.
WAGF, Dothan, Ala.
HUDDLESTON, RUSS
WLAC, Nashville, Tenn.
HUDSON, HARRY
WOPI, Bristol, Va.
HUGHES, B. L.
WHCU, Ithaca, N. Y.
HUGHES, JOHN B.
KFRC, San Francisco, Calif.
News And Views.
HUNG, JOSEPHINE
WARD, Brooklyn, N. Y.
American Chinese Program.
HUNT, PAUL
WJW, Akron, Ohio.
HUNTER, CHARLIE
WJW, Akron, Ohio.
HUNTER, JIM
CFRB, Toronto, Ont., Can.
HUNTER, TODD
CBS. News and Rhythm.
HURLEIGH, ROBERT
WFBR. Baltimore, Md.
HUSTON, THEODORE
WMAS, Springfield, Mass.
INGRAM, ARTHUR
WBNY, Buffalo, N. Y.
IOVINO, CHARLES R.
WLAW, Lawrence, Mass.
IZZARD, WES
KGNC, Amarillo, Texas.
J
JACKSON, BUD
KVOO, Tulsa, Okla.
JACKSON, FRANK
KGFF, Shawnee, Okla.
JACOBS, M. H.
KPRC, Houston, Texas.
JAY, HARRY
WLOK, Lima, Ohio.
JENNINGS, AL
WTMC, Ocala, Fla.
JOHNSON, LEONARD
KFDA, Amarillo, Texas.
JOHNSON, MARTIN
WFBM, Indianapolis, Ind.
Early Bird News.
JOHNSON, TED
KMMJ, Grand Island, Nebr.
JOHNSON, WALFRED
KTKC, Visalia, Calif.
JOHNSON, WALLY
CFAR, Flin Flon, Man., Can.
JONES, ELLIOTT
WPIC, Sharon, Pa.
JORDAN, BRUCE
KFWB, Los Angeles, Calif.
JOSLYN, HENRY
KVOR, Colorado Springs, Colo.
JOY, DICK
KNX, Los Angeles, Calif.
JYLES, JOHNNY
KGKL, San Angelo, Texas.
— K —
KALTENBORN, H. V.
NBC. Kaltenborn Edits The
News.
KARSON, LEE
KFBC, Cheyenne, Wyo.
KARSON, LEE
KTAR, Phoenix, Ariz.
KAY, HARRY
KCKN, Kansas City, Kans.
KAY, RAY
WJRD, Tuscaloosa, Ala.
771
KEIRSEY, AL
KROD, El Paso, Texas.
KELLEY, A. B.
KRLH, Midland. Texas.
KELLY, WARREN
WBNY, Buffalo, N. Y.
KENNEDY, JOHN B.
NBC.
KENNEDY, RALPH
KUOA, Siloam Springs, Ark.
KENNEDY, WILLARD
WWJ, Detroit, Mich.
KENSKI, M.
WHOM, Jersey City, N. J
KEPLINGER, DICK
KJR, Seattle, Wash.
KILLEEN, J. W.
WSAU. Wausau, Wise.
KING, CY
WEBR, Buffalo, N. Y.
KING, JACK
WJR, Detroit, Mich.
KINSEY, M. E.
WHO, Des Moines, Iowa.
KIRBY, DURWARD
WENR and WMAQ, Chicago
111.
KISTER, GEORGE
KMMJ, Grand Island, Nebr.
KNOERSCHILD, ELMER
KFUO, Clayton, Mo.
KNOLES, TULLY
KWG, Stockton, Calif.
KNOX, ROBERT B.
WDAS, Philadelphia, Pa.
KOFOED, JACK
WIOD, Miami, Fla. Behind
The Headlines.
KRETSINGER, JACK
WJBC, Bloomington, 111.
KREGLOH, HUBERT
WSPR, Springfield, Mass.
KRUEGER, FRANK
WHOM, Jersey City, N. J.
KRUPP, LARRY
WJW, Akron, Ohio.
— L —
LACKEY, F. E.
WHOP, Hopkinsville, Ky.
LACKEY, HECHT S.
WHOP, Hopkinsville, Ky.
LAINGE, GILL
KSRO, Santa Rosa, Calif.
LAMPEL, HAROLD
WCBA-WSAN, Allentown, Pa.
LANDIS, DeWITT
KFYO, Lubbock, Texas.
LANG, FRED
WAAB-WNAC, Boston, Mass.
LANG, WILLIAM
KYW, Philadelphia, Pa. Spot-
lighting The News.
LASSELL, ROBERT
KFIO, Spokane, Wash.
LA VALLE, AL
WEDC, Chicago, 111.
LAVERY, DON
WEDC, Chicago, 111.
LAW, GLEN
KRNT-KSO, Des Moines, Iowa.
LAWRENCE, HAL
CKGB, Timmins, Ont., Can.
LAWTON, FLEETWOOD
KECA-KFI, Los Angeles, Calif.
LAYMAN, CARROL
WDAN, Danville, 111.
LeBRUN, HARRY
WHEC, Rochester, N. Y.
LEE, H. W.
WMFD, Wilmington, N. C.
LEEFERS, ROBERT
WMT, Cedar Rapids-Waterloo.
Iowa.
• • •
NEWS COMMENTATORS
LEIGHTON, BEN
WEBC, Duluth, Minn. WHLB,
Virginia, Minn.
LELLMAN, JACK
KDAL, Duluth, Minn.
LENZ, TED
KSAN, San Francisco, Calif.
LEVINE, HARRY
WHOM, Jersey City, N. J.
LEVY, GEORGE
WCAP, Asbury Park, N. J.
LEWIS, ALLAN
CJOC, Lethbridgre, Alberta,
Can.
LEWIS, BOB
WFPG, Atlantic City, N. J.
LEWIS, JR. FULTON
MBS. New York, N. Y.
LEWIS, GERTRUDE
WLOL, Minneapolis-St. Paul,
Minn.
LEWRY, LOUIS
CHAB, Moose Jaw, Sask., Can.
LIBBY, JOHN C.
WCOU, Lewiston, Me.
LINN, KEN
KOME, Tulsa, Okla.
LITTLE, BOB
WGL-WOWO, Ft. Wayne. Ind.
LONG, RUSSELL
WCSC, Charleston, S. C.
LOWE, JR., FRANK M.
KGB, San Dieg-o, Calif.
LOWREY, MEADOR
KRLD, Dallas, Texas.
LUKINS. HARRY
WAVE, Louisville, Ky.
LUND, ERIC F.
WLVA, Lynchburg-, Va.
LUND, RONALD
KJR, Seattle, Wash.
LYON, EDDIE
KTUL, Tulsa, Okla.
LYONS, JIM
KVOE, Santa Anna, Calif.
Iff
McBRIDE, BONNIE
KUOA, Siloam Spring's, Ark.
News For Women.
MoCALL, DON
WEBC, Duluth, Minn.
McCANN, JIM
WIBG, Glenside, Pa.
MCCARTHY, JACK
WXYZ, Detroit, Mich.
McCORMICK, JERRY
WBAX, Wilkes-Barre, Pa.
McCOY, JACK
WBLJ, Dalton, Ga.
McCRORY, WILLIAM
KWFC, Hot Spring-s, Ark.
McDANIEL, CARL
KLUF, Galveston, Texas.
Mcdowell, bill
WPIC, Sharon, Pa.
McELROY, PETER
WINX, Washing-ton, D. C.
McFEE, A.
CBY-CBL, Toronto, Ont., Can.
McGIVERN, FRANK
WJBC, Blooming-ton, 111.
McGREW, JACK
KPRC, Houston, Texas.
McGUIRE, RAY
WGRM, Greenwood, Miss.
McINTYRE, FRANK
KGVO, Missoula, Mont.
McKEE, THOMAS F.
WJTN, Jamestown, N. Y.
McLEOD, LUKE
CFAR, Flin Flon, Man., Can.
McMAHON, CHARLES
WCSC, Charleston, S. C.
McMARTIN, C.
KVFD, Fort Dodg-e, Iowa.
McRAE, TOM
WJMS, Ironwood, Mich.
MacFARLANE, IAN ROSS
WFMD, Frederick, Md.
MacGREGOR, J. C.
KOB, Albuquerque, N. M.
MacLEOD, DUNCAN
KALE, Portland, Ore.
MACK, FLOYD
WOR, Newark, N. J.
MACK, WAYNE
WGAR, Cleveland, Ohio.
MALLON, DWIGHT
WKRC, Cincinnati, Ohio.
MALONE, FRANK
WIOD, Miami, Fla. News and
Views.
MALOTTE, STANLEIGH
W A P I , Birming-ham, Ala.
Rhyming- The News.
MANIER, WILL R.
WSM, Nashville, Tenn. Under-
currents and Current Events.
MANNING, KNOX
KNX. Los Ang-e.es, Calif.
MARNER, WILL R.
WSM, Nashville, Tenn.
MARSHALL, DON
KFIZ, Fond du Lac, Wise.
MARTIN, GEORGE
WMSD, Muscle Shoals, Ala.
Gabriel Heatter
NEWS COMMENTATORS
MARTIN, JACK
WKBH, La Crosse, Wise.
MARTIN, LOU
KOAM, Pittsburg-, Kans.
MASSEY, BILL
KANS, Wichita, Kans.
MASTERSON, PAUL
KOY, Phoenix, Ariz.
MATHEWS, BILL
KMYC, Marysville, Calif.
MATT, J. LEONARD
WDAS, Philadelphia, Pa.
MATTHEWS, J. B.
WGKV, Charleston, W. Va.
MATTS, WARREN
KOB, Albuquerque, N. M.
MAY, EARL E.
KMA, Shenandoah, Iowa.
MAY, FOSTER
WOW, Omaha, Nebr.
MELTON, ORRIN
KYSM, Mankato, Minn.
MELTZER, THEODORE
WMIN, St. Paul, Minn.
MERCIER, JOSEPH
WCAR, Pontiac, Mich.
MERRIDEW, REG
WKOK, Sunbury, Pa.
MERTENS, PETE
KIRO, Seattle, Wash.
METCALF, DEAN
KARM, Fresno, Calif.
MEYER, FRED
WHDL, Olean, N. Y.
MEYERS, GEORGE NELSON
KFAR, Fairbanks, Alaska.
MEYERS, TED
KECA-KFT, Los Angeles, Calif.
MICKELSON, SIEGFRIED
KFKU, Lawrence, Kans.
MIERAS, WES
KVI, Tacoma, Wash.
MILLER, KEN
KVOO, Tulsa, Okla.
MILLER, WAYNE
NBC. The Richfield Reporter.
MILTON, LEW
WHBU, Anderson, Ind.
MINIUM, JAMES
WHIZ, Zanesville, Ohio.
MITCHELL, BUN
CKTB, St. Catherines, Ont.,
Can.
MITCHELL, EVERETT
WMAQ, WENR, Chicago, 111.
MOBLEY, ERNEST
KVWC, Vernon, Texas.
MOEGLE, FRED
WTMV, East St. Louis, 111.
MOEHLMAN, A. H.
WOSU, Columbus, Ohio.
MOLYNEAUX, PETER,
WFAA, Dallas, Texas.
MONROE, JAMES
KCMO, Kansas City, Mo.
MONTGOMERY, JOHN
WFPG, Atlantic City, N. J.
MOONEY, DOW
WFAA, Dallas, Texas.
MOORE, DUNCAN
WJR, Detroit, Mich.
MOORE, VERN
KIDO, Boise, Idaho.
MORAND, EDWARD V.
WLTH, New York, N. Y.
MORGAN, RAY
WCOP, Boston, Mass.
MORGAN, ROBERT
WKRC, Cincinnati, Ohio.
MORRIS, G. F.
WBRB, Red Bank, N. J.
MORRIS, PAUL, R.
WCAO, Baltimore, Md.
MORROW, DAVID
WCAP, Asbury Park, N. J.
MORTIMER, ROSS
CJOR, Vancouver, B. C, Can.
MOSELEY, SYDNEY
WMCA, New York, N. Y.
MOYLE, PAUL
WCNC, Elizabeth City, N. C.
MUELLER, MARVIN
KDRO, Sedalia, Mo.
MURPHY, BOB
KSTP, St. Paul-Minneapolis,
Minn.
MURPHY, FLORENCE
WCCO, Minneapolis-St. Paul,
Minn. All News And No Com-
ment.
— N —
NAUMAN, DICK
KWFT, Wichita Falls, Texas
NEAL, JIM
KOME, Tulsa, Okla.
NEFF, ERNIE
KQV, Pittsburg-h, Pa.
NEGRI, RINO
WHOM, Jersey City, N. J.
NELSON, KARL
WTOL, Toledo, Ohio. Town
Crier.
NEVILLE, BILL
KROC, Rochester, Minn.
NEWELL, WILLIAM
CKWX, Vancouver, British Co-
lumbia, Can.
NICHOLS, N.
WPRA, Mayaguez, Puerto
Rico.
NICKELL, JOE
WIBW, Topeka, Kans.
NIDAS, DAN
KFKA, Greeley, Colo.
NORTON, FRANK
WMAS, Springfield. Mass.
— © —
O'CONNOR, ROD
KSL, Salt Lake City, Utah.
OLIVER, BRYCE
WMCA, New York, N. Y.
O'NEIL, JIM
KQW, San Jose, Calif.
ORBACH, HENRY
KARK, Little Rock, Ark.
ORFIELD, BENNET
WTCN, St. Paul-Minneapolis,
Minn.
OTIS, LEE
WCLE, WHK, Cleveland. Ohio.
OWEN, LEITER DEXTER
WHIP, Hammond, Ind. Moni-
tor Views The News.
PALMER, BYRON
KFAC, Los Angeles, Calif.
PALMER, HUGH
CBR, Vancouver, B. C, Can.
PARRISH, WYNNE
WOLF, Syracuse, N. Y. Wom-
en In the News.
PARSONS, ROBERT
WMBI, Chicago, 111.
PASCOE, HELEN
WGNY, Newburgh, N. Y. The
Family News.
PAUL, ED
WCFL, Chicago, 111.
PAUL, SIDNEY
WFBR, Baltimore, Md.
PAULSON, ROBERT
KATE, Albert Lea, Minn.
PAYNE, ROBERT
WCOU, Lewiston, Me.
PAYTON, JAMES
WLOL, Minneapolis-St. Paul,
Minn.
PEARSON, DREW
NBC. Sunday Eve News of
the World.
PECK, HARRY
KFBI, Wichita, Kans.
PENN, DAVID
WCOL, Columbus, Ohio.
PETERSEN, ART
WCMI, Ashland, Ky.
PEYTON, STANLEY
WAKR, Akron, Ohio.
PHILLIPS, THOMAS C.
WDAK, West Point, Ga.
PLAMBECK, HERB
WHO, Des Moines, Iowa.
POLLOCK, LEE
KGKB, Tyler, Texas.
POPE, MARSHALL
KFJZ, Fort Worth, Texas.
PORTER, WINSLOW
WORL, Boston, Mass.
POTTER, JOHN
KROW, Oakland, Calif.
POULIN, HENRI
CKCH, Hull, Que., Can.
— R —
RABORG, MAJOR PAUL C.
WHN, New York, N. Y. Mili-
tary Analyst.
RAFFERTY, TOM
CKCR, Kitchener, Ont., Can.
RANDALL, PORTER
KGKO-WBAP, Fort Worth,
Texas.
REITER, FRED
WSPB, Sarasota, Fla.
REYNOLDS, CARTER L.
WMT, Cedar Rapids, Waterloo,
Iowa.
READE, JOHN COLLINGWOOD
CFRB, Toronto, Ont., Can.
REED, DICK
WIRE, Indianapolis, Ind.
REEVES, BILL
WHUB, Cookeville, Tenn.
REJEBIAN, ARAM
KVEC, San Luis Obispo, Calif.
RICE, WILLIAM
WMBC, Detroit, Mich.
RICHARDS, MAL
WJHO, Opelika, Ala.
RIDDELL, CORWIN
WOAI, San Antonio, Texas.
ROBBINS, BILL
WCKY, Cincinnati, Ohio.
ROBERTS, CLETE
KMPC, Beverly Hills, Calif.
ROBERTS, DAVE
KDYL, Salt Lake City, Utah.
ROBERTSON, B. G.
KTBS, Shreveport, La.
ROBERTSON, BRUCE
KOAM, Pittsburg, Kans.
ROBINSON, MAJOR GEO.
WSUN, St. Petersburg, Fla.
ROBINSON, WIP
WDZ, Tuscola, 111.
RODGERS, JR., FLOYD D.
WIS, Columbia, S. C.
RODRIGUEZ, JOSE
KFI, Los Angeles, Calif. In-
side The News.
773
NEWS COMMENTATORS
ROEDER, CHARLES A.
WCBM. Baltimore. Md.
ROGERS, RONNIE
WPLA, Tampa. Fla.
ROGERS, WILSON
KFIZ, Fond du Lao. Wise.
ROLL, RICHARD
WHIO. Dayton. Ohio.
ROSS, ANTHONY
WKBN, Youngrstown, Ohio.
ROSS, HAROLD
WBOW, Terre Haute. Ind.
ROSS, NORMAN
WCFL, Chicago. 111.
ROUND, JR. WILLIAM
WSIX. Nashville. Tenn.
RUDDOCK. MERRITT
WRNL. Richmond. Va.
RUGH, TIC
KFBI. Wichita. Kans.
RUHLE, PAUL
WCLO. Janesville, Wise.
RUSH, KENT
KTHS, Hot Springrs. Ark.
RUSH. PHILLIP
KSAL, Salina. Kans
RUSSELL, JACK
CKCR. Kitchener, Out.. Can.
SAERCHIXGER. CESAR
NBC. The Story Behind the
Headlines.
SAGMASTER, JOSEPH
MBS.
SALMON, PROF. E. T.
CKOC, Hamilton, Ont., Can.
SALSBURG, JOSEPH
KGGM, Albuquerque. N. M.
SANDACK, WALLY
KSL, Salt Lake City. Utah.
SAUNDERS, CARL
WBTM, Danville. Ya.
SCHENKER, PROF. ANDRE
WTIC, Hartford, Conn.
SCHMITTER, DEAN
KTBS, Shreveport. La.
SCHNEIDER, AL
WHKC, Columbus. Ohio.
SCHNEIDER, RAYMOND
WWSW, Pittsburgh, Pa.
SCHULTZ, STANLEY
WCAR. Pontiac, Mich.
SCOTT, ALAN
WCAU, Philadelphia. Pa.
SEARS, BILL
KUTA. Salt Lake City. Utah.
SEITZ, FRANK A.
WFAS, White Plains. N. Y.
SERGIO, LISA
WQXR, New York. N. Y.
SHAW, CHARLES C.
KTSA, San Antonio. Texas.
SHAW, ROGER
WOV, New York. N. Y.
SHEA, LEWIS
WFTM, Ft. Myers. Fla.
SHEILDS, SWANSON
WCAR, Pontiac, Mich.
SHELLEY, JACK
WHO, Des Moines, Iowa.
SHEPPARD, ALLAN
KEX & KGW, Portland, Ore.
SHERMAN, JOHN
WFIG, Sumter, S. C.
SHURICK, EDDIE
WLOL, Minneapolis-St. Paul,
Minn.
SHUTE, JR., ELDEN H.
WCOU, Lewiston, Me.
SIGHT, BOB
KCKN, Kansas City, Kans.
SIMMS, WILLARD
KFKA, Greeley, Colo.
SIMON, GEORGE
WJAC, Johnstown. Pa.
SIMPSON, DALE
WKY, Oklahoma City, Okla.
SIMS, JAY
MBS.
SKAFF, VINC
KTRI, Sioux City, la.
SKELTON, ROGER
WSAV, Savannah, Ga.
SKINNER, PAUL
WMAN, Marinette, Wise.
SMITH, A.
CFAC, Calg-ary, Alberta, Can.
SMITH, BRAD
KRGV. Westlaco, Texas.
SMITH, CAL
KROC, Rochester, Minn.
SMITH, EMERSON
KDYL. Salt Lake City, Utah.
SMITH, ERLE
KMBC, Kansas City. Mo.
SMITH, HAL.
WRR, Dallas, Texas.
SMITH, JULIAN C.
WAGF, Dothan. Ala.
SMITH, STAN
WHLS, Port Huron, Mich.
SMITS, LEE
WWJ, Detroit, Mich.
JOHANNES
STEEL
INTERPRETING THE NEWS
for
BLACKSTONE PRODUCTS
WOR
Thursday at 10 P.M. Sunday at 9:30 P.M.
*
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WMCA
EVERY NIGHT AT 7:45 P.M.
| George
I Hamilton
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Fourth year as
featured news
commentator —
WHN — New York
774
• • •
NEWS COMMENTATORS
• • •
SPER, NORMAN
NBC.
STANARD, BOB
KWOC, Poplar Bluff, Mo.
STARK, CHARLES
CBS.
STEARNS. L. F.
WEEI, Boston, Mass.
STEARNS, PHIL
KFRC, San Francisco, Calif.
STEEL, JOHANNES
MMCA. New York. N. Y. WOR.
STEINLEY, JR., REINHARD
KVOX, Moorhead. Minn.
STERNBERGER, ESTELLE M.
WQXR, New York, N. Y.
STEVENS, FORD
WWRL, Woodside, N. Y.
STEVENS, LEN
WNLC, New London, Conn.
STEVENSON, JIMMY
WJR, Detroit, Mich.
STEWART, DEANE
KTOH, Lilrue, T.H.
STEWART, RALPH E.
WMBI, Chicago, 111.
STEWART, RUSSELL
KSL, Salt Lake City, Utah.
STORCK, SHELBY
WDAF, Kansas City, Mo.
SULLIVAN, HENRY
WBIG, Greensboro, N. C.
SULLIVAN. JOHN
KNET, Palestine, Texas.
SULLIVAN, PAUL
CBS, Paul Sullivan Reviews
The News.
SUTHERLAND, SID
KFI, Los Angeles, Calif. In-
side The News.
SWAYZE, JOHN CAMERON
KMBC, Kansas City, Mo.
SWIFT, JACK
WTSP. St. Petersburg-, Fla.
SWING, RAYMOND GRAM
MBS.
— T —
TABOUIS, GENEVIEVE
WMCA, New York, N. Y.
TAYLOR, SAM
WOR-WHN, New York, N. Y.
Hollywood Commentator, Wired
Hollywood News Show.
TEN EYCK, SIDNEY
WHCU, Ithaca, N. Y.
TERRY, GENE
WTAD, Quincy, 111.
TERWEY, TYS
WNOX. Knoxville. Tenn.
THOMPSON, ALAN
CJOR, Vancouver, N. C, Can.
THOMPSON, DOROTHY
WOR, Newark, N. J.
TIGERT, R. M.
WFTL, Fort Lauderdale, Fla.
TILLMANNS, ROBERT E.
WOOD-WASH, Grand Rapids,
Mich.
TOBIN, IRWIN M.
WPRO, Providence, R. I.
TOBIN, JOSEPH
WESX, Salem. Mass.
TOLLIVER, DON
WTMV, East St. Louis, 111.
TOMPKINS, BILL
WABY, Albany, N. Y.
TORLAND, TOR
KOA, Denver, Colo.
TREDWAY, BILL
KFBB, Great Falls, Mont.
TREMBLE, SIDNEY
KSAL, Salina, Kans.
TREXLEK, LAWRENCE
WMPS, Memphis, Tenn.
TR1CKETT, A. STANLEY
WGNY, Newburgrh, N. Y.
Behind International Headlines.
TRIMBLE, KERM
KTSW, Emporia, Kans.
TROUT, BOB
CBS. Headlines and Bylines.
TRUE, HAROLD
WXYZ, Detroit, Mich. Day
In Review.
TURNER, ULMER
WAAF, Chicago, 111.
TWIGGER, NORMAN
WCAE, Pittsburgh, Pa.
— 17 —
l BELHART, JAMES
WSPD, Toledo, Ohio.
UPSON, PAUL
WTRC, Elkhart, Ind.
I RRUTIA, J.
WPRA, Mayaguez, Puerto
Rico.
— V —
VADEBONCOEUR, E. R.
WSYR, Syracuse, N. Y.
VAILE, DAVIE
KOA, Denver, Colo.
VANCE, KEN
WJHO, Opelika, Ala.
VAN DYKE, RUSSELL
KHAS, Hastings, Nebr.
VANN, EDDIE
WLOG, Logan, W. Va.
VELA, WILLIAM
KPAB, Laredo, Texas.
VINEY, HENRY
CJOC, Lethbridg-e, Alberta,
Can.
VOSS, BILL
WOC, Davenport, Iowa.
— w —
WADE, OZZIE
WKNE, Keene. N. H.
WAGNER, PAUL
WPAY, Portsmouth, Ohio.
WAINWRIGHT, AIDELAIDE
WBRB, Red Bank, N. J.
WALDROP, JAMES
WORD, Spartanburg-, S. C.
News of the World.
WALES, SYDNEY
KROW, Oakland, Calif.
WALTERS, CHARLES H.
WRDW, Aug-usta, Ga.
W ALTERS, JOE
KSFC, San Francisco, Calif.
WALTON, SIDNEY
WOR, Newark, N. J.
WARE, BILL
KTHS, Hot Springs, Ark.
WARNER, ALBERT
WJSV, Washing-ton, D. C.
WATSON, BROOKS
WMBD, Peoria, 111.
WEAVER, MEL
WDEV, Waterbury, Vt.
WEAVERLING, CHARLES
KGY, Olympia, Wash.
WEBER, JOHN PAUL
WIP, Philadelphia, Pa.
775
WEIL, LESTER
WTMC, Ocala, Fla.
WEIR, J.
KBIZ, Ottumwa, la.
WELCH, WILLIAM
WKRC, Cincinnati, Ohio.
WHITE, PAT
KTBS, Shreveport, La.
WHITNEY, JACK
WINX, Washing-ton, D. C.
WHITTIER, CHARLES
WBAX, Wilkes-Barre, Pa.
WHITWORTH, RAY
KVWC, Vernon, Texas.
WIGGINS, WALLY
KVOE, Santa Ana, Calif.
WIGHT, H. B.
WCAX, Burling-ton, Vt.
WIKEHART, EDDIE
WBTH, Williamson, W. Va.
WILLIAMS, DR. CLINTON
WSFA, Montgomery, Ala.
WILLIAMS, GLENN
WENY, Elmira, N. Y.
WILLIAMS, MARK
WBTH, Williamson, W. Va.
WILLIAMS, TOD
WTCN, St. Paul, Minneapolis,
Minn.
WILLIAMS, WYTHE
MBS.
WILLIS, FORREST
WOKO, Albany, N. Y.
WILLIS, J. E.
WLAP, Lexington, Ky.
WILLOUGHBY, BRENT
WAAT, Jersey City, N. J.
Trenton Trends.
WILSON, BILL
WSPB, Sarasota. Fla.
WILSON, BOB
WGL, WOWO, Ft. Wayne, Ind.
WILSON. EARLE
WNBH, New Bedford, Mass.
WINTER, WILLIAM
WBT, Charlotte, N. C.
WITANOWSKI, E.
WHOM, Jersey City, N. J
WITHERS, HARRY C.
WFAA, Dallas, Texas.
WOLPERS, ALLAN
KWOC, Poplar Bluff, Mo.
WOODS, CHARLES
WCAU, Philadelphia, Pa.
WORDEN, RALPH
WGAR, Cleveland, Ohio.
WRIGHT, GEORGE
CKMO, Vancouver, B. C, Can.
WRIGHT, GERALDYNE
KRBC, Abilene, Texas.
WRIGHT, HOLLY
WTAG, Worcester, Mass.
WRIGHT, ROY
CKMO, Vancouver, B. C, Can.
WRIGHT, STERLING
WSPA, Spartanburg, S. C.
News In Review.
WYLY, RUSSELL
WMBD, Peoria, 111.
— Y —
YOUNG, BERN
WTOL, Toledo, Ohio.
YOUNGBLOOD, WESLEY
KFYO, Lubbock, Texas.
YOUNIN, WOLF
WARD, Brooklyn, N. Y. Amer-
ican Yiddish Varieties,
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776
Announcers
ft
AND THEIR WORK
DURING 1940
ft
— A —
AAKOE, ALDEN
WCHV, Charlottesville, Va.
A'BECKET, CHESTER
WHAT, Philadelphia, Pa.
ABELL, MARY
WOPI, Bristol, Va.
ABBOTT, KEN
WAAB-WNAC, Boston, Mass.
ABBOTT, SOTHERN
WJAR, Providence, R. I.
ACHOVAGE, BING
WMSD, Muscle Shoals, Ala.
ACKLEY, WAYNE
KSO-KRNT, Des Moines, Iowa.
ACOSTA, MARIO
WPRA, Mayaguez, Puerto
Rico.
ADAIR, CIEL
WSLB, Ogdensburg, N. Y.
ADAMS, BILL
WSAZ, Huntington, W. Va.
ADAMS, GARRETT
WRJN, Racine, Wise.
ADAMS, GLENN
WMRC, Greenville, S. C.
ADAMS, H. BERNHAM
WBRK, Pittsfield, Mass.
ADAMS, JEAN
KPAB, Laredo, Texas.
ADAMSON, BOB
KGFW, Kearney, Nebr.
ADAMSON, W. G.
CKTB, St. Catharines, Ont.,
Can.
ADELMAN, PAT
KNOW, Austin, Texas.
ADEMY, JOHN
WCAO, Baltimore, Md.
AGGIS, DAN
KCRC, Enid, Okla.
ALEXANDER, BEN
NBC. Chase and Sanborn,
Everyman's Theater, Union Oil
Show, Little 01' Hollywood,
Point Sublime.
ALEXANDER, JACK
KRIC, Beaumont, Texas.
ALEXANDER, JOHN
KFBB, Great Falls, Montana.
ALEXANDER, LARRY
WDNC, Durham, N. C.
ALEXANDER, PAUL
KUTA, Salt Lake City, Utah.
ALEXANDER, PAUL
KWLK, Long-view, Wash.
ALLEN, AL
WJJD, Chicago, 111.
ALLEN, DEL
KTRI, Sioux City, la.
ALLEN, HAROLD
WBNS, Columbus, Ohio.
ALLEN, HERB
KECA-KFI, Los Angeles. Calif.
VLLEN, PHIL
KVI, Tacoma, Wash.
ALLEN, REGINALD
WJSV, Washington, D. C.
ALLEN, ROBERT
WEAU, Eau Claire, Wise.
ALLISON, BOB
KMTR, Hollywood, Calif.
ALLYN, KEN
WLVA. Lynchburg, Va.
ALMODOVAR, HECTOR
WKAQ, San Juan, Puerto
Rico.
ALT, JIM
KMOX, St. Louis, Mo.
ALTER, BENNE
WMT, Cedar Rapids-Waterloo,
Iowa.
ALTMAN, RICHARD
WSIX, Nashville, Tenn.
AMAULI, GUILIO
WHOM, Jersey City, N. J.
ANDERSON, A. C.
KTAR, Phoenix, Ariz.
ANDERSON, DICK
WHO, Des Moines, Iowa.
ANDERSON, EDWARD
WTIC, Hartford, Conn.
ANDERSON, LLOYD
KMOX, St. Louis, Mo.
ANDERSON, ORVAL
WWL, New Orleans, La.
ANDERSON, ROBERT
WRUF, Gainesville, Fla.
ANDERSON, SHELDON
KTKC, Visalia, Calif.
ANDERSON, WILBUR
KGKL, San Angelo, Texas.
ANDRE, PIERRE
NBC. Arnold Grimm's Daugh-
ter, Betty Crocker, Hymns of
All Churches.
ANDRES, HOYT
WOAI, San Antonio, Texas.
ANDREWS, TED
KOCY, Oklahoma City, Okla.
ANGELL, HERB
KGV, Pittsburgh, Pa.
ANTHONY, ROBERT
WOLF, Syracuse, N. Y.
ANZJON, ARNE E.
KGCU, Mandan, N. D.
APEL, HAROLD
WPAY, Portsmouth, Ohio.
ARCHER, W. C.
WMFD, Wilmington, N. C.
ARCHIBALD, E. G.
CKRN, Rouyn, Que., Can.
ARMS, BILL
KGKO-WBAB, Ft. Worth, Tex.
ARMS, GEORGE
WCOL, Columbus, Ohio. &
ARMSTRONG, D.
CFCT, Victoria, B. C, Can.
ARNOLD, ALVIN
KOBH, Rapid City, S. D.
ARNOLD, WALTER
KFOX, Long Beach. Calif.
ARRINGTON, BILL
WGTC," Greenville, N. C.
ARTHUR, HAROLD
WPAY, Portsmouth, Ohio.
ASCARELLI, G.
WHOM, Jersey City, N. J.
777
ASHMON, CLARENCE
KTOH, Lihue, T.H.
ASSOF, WOODY
WSKB, McComb, Miss.
ATCHISON, CHARLIE
WCBI, Columbus, Miss.
AURANTE, PAUL
KGVO, Missoula, Mont.
AUSLAND, JOHN
KWFT, Wichita Falls, Texas.
AAERY, ALLEN
WJJD, Chicago, 111.
AVERY, GAYLORD
KMOX, St. Louis, Mo.
AYER, HAROLD H.
WKIP, Poughkeepsie, N. Y.
AYLER, E.
CJAT, Trail, B. C, Can.
— B —
BABBE, OWEN
KMPC, Los Angeles, Calif.
BACK, GUNNER
WJSV, Washington, D. C.
BACKS, HENRY
WWRL, Woodside, N. Y.
BAGGETT, LEE
WDOD, Chattanooga, Tenn.
BAILEY, JACK
KGB, San Diego, Calif.
BAILEY, WYNONAH
KGFW, Kearney, Nebr.
BAKER, ALLEN
CBY-CBL, Toronto, Ont., Can.
BAKER, ART
NBC. Bop Hope Program.
BAKER, BILL
WBTH, Williamson, W. Va.
BAKER, JEFF
WTAR, Norfolk, Va.
BAKER, MELVIN
KABR, Aberdeen, S. D.
BAKER, NELSON
WFBR, Baltimore, Md.
BAKER, RUSS
WOW, Omaha, Nebr.
BAKER, SANFORD
WWRL, Woodside, N. Y.
BAKKE, HAROLD
KTEM, Temple, Texas.
BALDWIN, BILL
KDYL, Salt Lake City, Utah.
BALDWIN, BILL
KRNT-KSO, Des Moines, Iowa.
BALDWIN, PHIL
CKMO, Vancouver, British Co-
lumbia, Can.
BALEY, RAY
WLEU, Erie, Pa.
BALINGER, ART
KMTR, Los Angeles, Calif.
BALLAGH, BILL
KBIZ, Ottumwa, la.
BALLOU, CHARLES
WSVA, Harrisonburg, Va.
BANNON, JIM
KECA-KFI, Los Angeles, Calif.
BARBEE, BUD
WJPF, Herrin, 111.
ANNOUNCERS
BARBER, DON
WMGA, Moultrie, Ga.
BARBER, ROWLAND
KVSF, Santa Fe, N. M.
BARENTS, BARRY
WTAG, Worcester, Mass.
BARNES, JOHN
CBR, Vancouver, B. C, Can.
BARNES, PAT
NBC. Morning- in Manhattan.
BARNES, WADE
WTAM, Cleveland, Ohio.
BARNETT, MELVIN
WHIS, Bluefield, W. Va.
BARNETT, SONYA
CKGB, Timmins, Ont., Can.
BARR, FRED
WARD, Brooklyn, N. Y.
BARRETT, LOUIS W.
KTAR, Phoenix, Ariz.
BARRETT, RAY
WDRC, Hartford, Conn.
BARRINGTON, CHARLES
KOB, Albuquerque, N. Mex.
BARRINGTON, ROBERT E.
KTOH, Lihue, T.H.
BARRY, JACK
WHEC, Rochester, N. T.
BARRY, NORMAN
WENR-WMAQ, Chicago, 111.
BARTH, BERNIE
WKRC, Cincinnati, Ohio.
BARTLETT, DICK
KGVO, Missoula, Mont.
BARTLETT, HUGH
CBY-CBL, Toronto, Ont., Can.
BARTLETT, PAUL
KERN, Bakersfield, Calif.
BARTMAN, WERNER
CKOC, Hamilton, Ont., Can.
BARTON, FRANK
KGO-KPO, San Francisco,
Calif.
BARTON, WILLIAM
KVEC, San Luis Obispo, Calif.
BARUCH, ANDRE
American Album of Familiar
Music NBC, Waltz Time NBC,
Your Hit Parade CBS, Kate
Smith Hour CBS.
BASHARA, LESTER
KGFW, Kearney, Nebr.
BASS, FRED C.
CKWX, Vancouver, B. C, Can.
BASS, MARTIN
KANS, Wichita, Kans.
BASSE, NICK
KVFD, Fort Dodge, Iowa.
BASTIEN, OSCAR
CFCF, Montreal, Quebec, Can.
BATCHELDER, JOHN
WFBL, Syracuse, N. Y.
BATES, KARL
WKST, New Castle, Pa.
BATES, JR. WM. H.
KTRB, Modesto, Calif.
BATEY, HUBERT
WSB, Albany, Ga.
BATEY, R. T.
CFCT, Victoria, B. C, Can.
BATSON, CHARLES
WFBC, Greenville, S. C.
BATTERS, CHARLES
WBRY, Waterbury-New Haven,
Conn.
BAUCOM, BILLY
WIBW, Topeka, Kans.
BAUGHMAN, ELMER
WFAA, Dallas, Texas.
BAULU, ROGER
CKAC, Montreal, Que., Can.
BAXTER, LIONEL
WAPI, Birmingham, Ala.
BAXTER, VERNICE
WLBJ, Bowling- Green, Ky.
BAYEK, GIL
WDRC, Hartford, Conn.
BAYLOR, DAVE
WGAR, Cleveland, Ohio.
BEACHBOARD, KENNETH
WISE, Asheville, N. C.
BEARD, SAM
WOPI, Bristol, Tenn.
BEARD, WILLIAM T.
WLBJ, Bowling- Green, Ky.
BEARDSLEY, JAMES
WOCB, Cape Cod, Mass.
BEATY, HAROLD
WBML, Macon, Ga.
BEAUMONT, ALAN
WHA, Madison, Wise.
BECK, JACKSON
"Drezma" CBS. Sally's Furs
WMCA, Chateau Martin Wines,
Look Magazine, Friday Maga-
zine.
BEGHOLD, KEN
WBAX, Wilkes Barre, Pa.
BEGLEY, ED
WNBC, Hartford, New Britain,
Conn.
BEHLING, BOB
WFHR, Wisconsin Rapids,
Wise.
to the
Campbell Soup Co.
for
The Privilege of Being
Your
Exclusive
Air Salesman
m
ANNOUNCERS
BELANGER, LOUIS
CKAC, Montreal, Que., Can.
BELKNAP, ALBERT
WESX, Salem, Mass.
BELL, ALLEN
KMBC, Kansas City, Mo.
BELL, DICK
WARD, Brooklyn, N. Y.
BELL, DON
WFTC, Kinston, N. C.
BELL, FINIS
KGER, Long- Beach, Calif.
BELL, HOWARD
KRKD, Los Angeles, Calif.
BELL, KEN
WSAY, Rochester, N. Y.
BELL, MAC
CFAC, Calgary, Alberta, Can.
BELL, OLGA
CHSJ, St. John, N. B., Can.
BENANDER, TONY
WMC, Memphis, Tenn.
BENCE, BOB
KFRC, San Francisco, Calif.
BENDER, JEAN
CKCV, Quebec, Can.
BENDT, JACK
WINN, Louisville, Ky.
BENLIZA, RAFAEL
WNEL, San Juan, Puerto
Rico.
BENNETT, BERTON
KGO-KPO, San Francisco,
Calif.
BENNETT, FRED
WFMJ, Youngstown, Ohio.
BENNETT, HERB
CJIC, Sault Ste. Marie, Ont.,
Can.
BENNETT, LEE
WAGA, Atlanta, Ga.
BENNETT, LOUIS
WMBS, Uniontown, Pa.
BENNETT, STANTON
KFAR, Fairbanks, Alaska.
BENNETT, THURSTON
WRDW, Augusta, Ga.
BENNETT, WILLIAM
WHKY, Hickory, N. C.
BENSON, T.
CKY, Winnipeg-, Man., Can.
BENUM, ARNOLD
KMO, Tacoma, Wash.
BENWARE, REX KEITH
WQXR, New York, N. Y.
BERESFORD, JR. CHAS.
WTMC, Ocala, Fla.
BERG, ALLEN
KMTR, Hollywood, Calif.
BERGEVIN, FERNAND
CHLP, Montreal, Que., Can.
BERGGREN, HANS
WVFW, Brooklyn, N. Y.
BERGSTROM, ARTHUR
WNBC, New Britain-Hartford,
Conn.
BERNARD, MERLE
WKRC, Cincinnati, Ohio.
BERRY, BERT
WSPB, Sarasota, Fla.
BERRY, GEORGE
KMJ, Fresno, Calif.
BERRY, JAMES
KFWB, Los Angeles, Calif.
BERTHOLD, WAYNE
KTRB, Modesto, Calif.
BERTSCH, MORRY
KHUB, Watsonville, Calif.
BETHEL, FRED
WOR. Newark, N. J.
BEUTEL, BOB
WKAT, Miami Beach, Fla.
BICE, MAX
KMO, Tacoma, Wash.
BIEBER, FREDERICK
WTHT. Hartford, Conn.
BIER, JOSEPH
WOR, Newark, N. J.
BIGLER, LYNN
KGKL, San Angelo, Texas.
BIGNELL, FRANK
WJJD, Chicag-o. 111.
BILL, FARMER
WMBD, Peoria, 111.
BINGE, RALPH
CKLW, Windsor, Ont., Can.
BINGHAM, BOB
WWNC, Asheville, N. C.
BINGHAM, DICK
WPAR, Parkersburg-, W. Va.
BINGHAM, GEORGE
WSLB, Og-densburg, N. Y.
BINKIN, SYL
WEW, St. Louis, Mo.
BIRD, FREDERICK
WFTC, Kinston, N. C.
BIRD, IRENE
WHA, Madison, Wise.
BIVENS, WILLIAM C.
WBT, Charlotte, N. C.
BLACK, BILL
KVFD, Fort Dodge, Iowa.
BLACK, EARL
WMAN, Mansfield, Ohio.
BLACK, SHIRL
KOVO, Provo, Utah.
BLACKWELL, H. B.
WAVE. Louisville, Ky.
BLAIR, BIRNEY
KUJ, Walla Walla, Wash.
BLAIR, FRANK
WOL, Washington, D. C.
BLAIR. MIKE
KFWB, Los Angeles, Calif and
the New York World's Fair.
BLAKELEY, CLINT
WAPI, Birmingham, Ala.
BLANCHARD, LOWELL
WNOX, Knoxville, Tenn.
BLANCHETTE, BUD
KGVO, Missoula, Mont.
BLAND, AL
WCKY, Cincinnati, Ohio.
BLANTON, WALLY
KFJZ, Fort Worth, Texas.
BLENDER. MORTON
WCOP, Boston, Mass.
BLENHEIM, LAWRENCE
WFAS, White Plains, N. Y.
BLISS, MILTON
WHA, Madison, Wise.
BLOCK, MARTIN
WNEW. Make Believe Ball-
room.
BLUMENSTORK, JULIA D.
WSKB, McComb, Miss.
BOARDMAN, TRUE
NBC. Hollywood Playhouse.
BODINGTON, MAURICE
CFRB, Toronto, Ont., Can.
BOGGESS, JOHN
WMSL, Decatur, Ala.
BOHN, HAL
WMRO, Aurora, 111.
BOLIN, ARTHUR
WARM, Scranton, Pa.
BOLTON, LES
WOMI, Owensburg, Ky.
BOND, FORD
NBC. David Harum, Cities
Service Concert, Sealtest-Rudy
Vallee Hour.
BOND, MARK
WFPG, Atlantic City, N. J.
BOND, WILLIAM
WHN, New York. N. Y.
BOOEN, SHERMAN
KATE, Albert Lea, Minn.
779
BOOTH, VIRGIL
WHDL, Olean, N. Y.
BOOTON, FRAN
WDZ, Tuscola, 111.
BORDER, ROD
KDAL, Duluth, Minn.
BOREN, JOHN
KVCV, Redding, Calif.
BORGE, PAUL
KWLC, Decorah, Iowa.
BOSELY, LYLE
WOKO, Albany, N. Y.
BOSWORTH, BOB
WAPO. Chattanooga, Tenn.
BOTTGER, JACK
WNOE, New Orleans, La.
BOUHAN, MARTIN
WKY, Oklahoma City, Okla.
BOULDEN, A.
CHML, Hamilton, Ont., Can.
BOURNE, PORTER
WEXL, Royal Oak, Mich.
BOWDEN, R. H.
WMFD, Wilmington, N. C.
BOWER, ROGER
WOR, Newark, N. J.
BOWERS, FRANK
WBAX, Wilkes-Barre, Pa.
BOWMAN, ERNEST
WRNL, Richmond, Va.
BOWMAN, ROY JOE
KGFF, Shawnee, Okla.
BOX, VES
KRLD, Dallas, Texas.
BOYD, HARVEY
KRRV, Sherman, Texas.
BOYD, JIM
WJW, Akron, Ohio.
BOYEN, JOHNNIE
KQV, Pittsburgh, Pa.
BOYER, JOHN
KTSA, San Antonio, Texas.
BOYER, PAGE
WCOL, Columbus, Ohio.
BRADFORD, HARRY S.
WCBS, Springfield, 111.
BRADFORD, JOHN
WHDL, Olean, N. Y.
BRADLEY, TRUMAN
NBC. Union Oil Program, Hol-
lywood Playhouse.
BRADSHAW, JUSTIN
KANS, Wichita, Kans.
BRADSHOW, FRED
WDLP, Panama City, Fla.
BRAMSTEDT, ALVIN K.
KFAR, Fairbanks, Alaska.
BRANCH, JOHN
KTHS. Hot Springs, Ark.
BRANCH, TAYLOR
WRR, Dallas, Texas.
BRANDL, MILT
WISN, Milwaukee, Wise.
BRANDT, LYNN
NBC.
BRANT, ROY L.
WFBM, Indianapolis, Ind.
BRAS, CHARLES
KOMO-KJR, Seattle, Wash.
BRAUN, EDMUND
WLOK, Lima, Ohio.
BRAXTON, JACK
WGRB, Goldsboro, N. C.
BRAY, ED
WCNC, Elizabeth City, N. C.
BREEN, TOM
WCCO, Minneapolis, St. Paul,
Minn.
BREINING, PAUL
WRAK, Williamsport, Pa.
BRENGEL, GEORGE
WSOC, Charlotte, N. C.
BRENNAN, JAMES
WJAR, Providence, R. I.
ANNOUNCERS
BREXXAX, JOE
WEW. St. Louis, Mo.
BREXXEMAX, MARK
EFAC. Los Angeles, Calif.
BRENNER, ROBERT
WMEX, Boston, Mass.
BRENT, RALF
WFP&. Atlantic City, N. J.
BREWER, T. E.
WHOP. Hopkinsville. Zy.
BRICE, DON
WZBN, Young-stown, Ohio.
BRIDGES, JAMES
WSB, Atlanta. Ga.
BRIGGS, FRED
ZYA. San Francisco, Calif.
BRIGHT, HARRY
WGRB. Goldsboro, N. C.
BROCK, BERYL B.
WHAS. Louisville, Zy.
BROCK, CHARLES
WWR.Ii, Woodside, N. Y.
BROCK, LEONARD
WPAD. Paducah, Ky.
BROGDON, ALBERT
WHUB, Cookeville, Tenn.
BROOK, PHILIP
WTAG, Worcester, XI ass.
BROOKMAN, JERRY
KFDA. Amarillo, Texas.
BROOKS, DAYID
WOCB, Cape Cod, Mass.
BROOKS, KIRBY
WHIO, Dayton, Ohio.
BROOKS, PHILLIP
KATE, Albert Lea, Minn.
BROOKS, ROBERT
WOL, Washing-ton. D. C.
BROSE, CARL
WHA, Madison, Wise.
BROWN, ALRAY
KHAS, Hasting-s, Nebr.
BROWN, ART
WOL, Washing-ton, D. C.
BROWN, BILL
WCNC, Elizabeth City, N. C.
BROWN, BILL
WLPM, Suffolk, Va.
BROWN, BOB
WMAQ, WENR, Chicago, 111.
BROWN, FOSTER H.
KFRU, Columbia, Mo.
BROWN, GORDON
ZSRO, Santa Rosa, Calif.
BROWN, HOWARD
WIP, Philadelphia, Pa.
BROWN, HUGH
ZYSM, Mankato, Minn.
BROWN, LEONARD R.
ZGFW, Zearney, Nebr.
BROWN, SAM
WMCA, New York, N. Y.
Sweetest Love Song-s of Today,
Dr. Lyon's Tooth Paste, Phil-
lips Milk of Magnesia, Glos-
tora. Bisodol. Danderine, Cal
Aspirin, Modern Industrial
Bank.
BROWNING, DOUGLAS
NBC.
BROWNING, JR., EDWARD
WBAB, Atlantic City. N. J.
BRUCE, KENNETH
WHBU, Anderson, Ind.
BRUNER, BOB
WAOV, Vincennes, Ind.
BRUNER, MARSHALL
WOMI, Owensboro, Ky.
BRUNTLETT, GEORGE
ZOBH, Rapid City, S. D.
BRUSEK, WALTER
KROC, Rochester, Minn.
BRYAN, BILL
WIBW, Topeka, Zans.
BRYAN, GEORGE
Chiclet Program WABC, Alka-
Seltzer News WABC, So You
Think You Enow Music CBS,
Camel Caravan CBS-NBC, Let's
Go to Work MBS.
BRYAN, WILLIAM P.
WHAS. Louisville, Zy.
BRYANT, FLOYD
ZFXD, Nampa, Ida.
BRYAR, ROBERT
WHIP, Hammond, Ind.
BRYHER, STEVE
ZYA, San Francisco, Calif.
BRYNE, WOODRUFF
WIS, Columbia, S. C.
BUCK, CHARLES
KDYL, Salt Lake City. Utah.
BUCK, LOUIE
WSM, Nashville, Tenn.
BUCKLEY, FARRELL
KHUB. Watsonville, Calif.
BUCKLEY, SCOTT
WBRY, Waterbury-New Haven,
Conn.
BUCKNELL, NELSON
KEVR, Seattle. Wash.
BUDD, MILTON
WMBD, Peoria, HI.
m e m o
1941
1941
COURTNEY
j i^ctll on
AND HERE'S WHY:
• $2,000,000 in Merchandise Sold!
• 13 Years on the Air 1 1
• 92 SPONSORS!!!
It's ALAN COURTNEY and the WOV "1130 CLUB"
Address WO V— 73 0 Fifth Avenue, New York City Circle 5-7979
ANNOUNCERS
BUENNING, PAUL
KTOL, Oklahoma City, Okla.
BULL, HOWARD
KVOA, Tucson, Ariz.
BULL, WINSTON
KROY, Sacramento, Calif.
BUNDNER, GEORGE
WSAU, Wausau, Wise.
BUNKER, EUGENE
KGCX, Wolf Point, Mont.
BUNNAN, BOB
WJHO, Opelika, Ala.
BURCH, EDW. L.
WPID, Petersburg-, Va.
BURCHELL, M.
CKY, Winnipeg", Man., Can.
BURDY, BOB
WSKB, McComb, Miss.
BURGE, HARRY
WTAM, Cleveland, Ohio.
BURGER, FRANK
WAOV, Vincennes, Ind.
BURGER, ROBERT
WCAX, Burlington, Vt.
BURKE, FRANK
CKLW, Windsor, Ont., Can.
BURKE, GORDON
KGMB, Honolulu, Hawaii.
BURKE, HARRY
WOW, Omaha, Nebr.
BURKE, STEVE
WFEA, Manchester. N. H.
BURKLUND, TED
WEDC, Chicago, 111.
BURNETT, NICKY
WHK, WCLE, Cleveland, Ohio.
BURNS, BERNICE
CKOC, Hamilton, Ont., Can.
BURTON, G.
CFRN, Edmonton, Alberta,
Can.
BURWELL, E. W.
WPID, Petersburg, Va.
BURY, ED
WMFF, Plattsburg-, N. Y.
BUSHONG, VERNON M.
WTMA. Charleston, S. C.
BUTHERUS, ED
KFPY, Spokane, Wash.
BUTLER, CURTIS
KRLC, Lewiston, Ida.
BUTLER, FRANKLIN
WFMJ, Youngstown, Ohio.
BUTLER, JOE
WGCM, Gulfport, Miss.
BUTLER, PAT
WDBY, Minneapolis, Minn.
BYERS, HALE
WCCO, Minneapolis-St. Paul,
Minn.
BYERS, WAYNE C.
WHBL, Virginia, Minn.
BYRN, DAVE
KGKO-WBAP, Ft. Worth, Tex.
— c —
CADDELL, GRAHAM
WFIG, Sumter, S. C.
CADE, MARVIN
WKBN, Youngrstown, Ohio.
CADELL, RAYMOND
WCOS, Columbia, S. C.
CAFFERTY, TOM
KDYL, Salt Lake City, Utah.
CAFFEY, BOB
WLOF, Orlando, Fla.
CAINE, HOWARD
CKOC, Hamilton, Ont., Can.
CALDER, EDDIE
KHUB, Watsonville, Calif.
CALDERON, RAMINO
KPAB, Laredo, Texas.
CALDWELL, FRED
KTBC, Austin, Texas.
CALDWELL, JAY
WKPT, Kingrsport, Tenn.
CALDWELL, JOE CLARK
WRDW, Augusta, Ga.
CALL, ELLIS
KTFI, Twin Falls, Idaho.
CALLAGHAN, JACK
WKAR, East Lansing-, Mich.
CALLAHAN, PETE
WGTM, Wilson, N. C.
CALLAHAN, WM. P.
WTMC, Ocala, Fla.
CALLAWAY, EDWIN
KTEM, Temple, Texas.
CALLEN, DON
WFDF, Flint, Mich.
CALLEY, GENE
KOB, Albuquerque, N. M.
CALLISON, GEORGE
WXYZ, Detroit, Mich.
CALLOWAY, JOE
WSIX, Nashville, Tenn.
CAMARGO, RALPH
KALE, Portland, Ore.
CAMERON, EARL
CHAB, Moose Jaw, Sask., Can.
CAMERON, PHIL
WSJS, Winston-Salem, N. C.
CAMP, DEL
WTAG, Worcester, Mass.
CAMPBELL, BOB
WCCO, Minneapolis, Minn.
CAMPBELL, DICK
KGGF, Coffey ville, Kans.
CAMPBELL, ELDON
WGL-WOWO, Ft. Wayne, Ind.
CAMPBELL, GERALD
WMRO, Aurora, 111.
CAMPBELL, JAMES
WMAQ-WENR, Chicago, 111.
CAMPBELL, TED
WMCA, New York, N. Y.
Breidt's Show, Times Saving's
Bank.
CAMPBELL, VICTOR
WGY, Schenectady, N. Y.
CANNON, JOHN
WHK-WCLE, Cleveland, Ohio.
CANTER, RUSSELL
WBNS, Columbus, Ohio.
CAPELLINI, EDGAR
KALB, Alexandria, La.
CAPPS, JIMMIE
WSJS, Winston-Salem, N. C.
CARD, CLELLAN
WCCO, Minneapolis, Minn.
CARDENAS, SALVADOR
KRGV, Weslaco, Texas.
CAREY, BILL
WRUF, Gainesville, Fla.
CAREY, DICK
KMPC, Beverly Hills, Calif.
CAREY, STANLEY
WGNY, Newburgh, N. Y.
CARLO, MICHAEL
WIBX, Utica, N. Y.
CARLSON, HARRY
WOR, Newark, N. J.
CARLSON, JIM
KFXD, Nampa, Ida.
CARLTON, ROBERT
WMRO, Aurora, 111.
CARLYLE, HUGH
WRNL, Richmond, Va.
CARMAN, JOHNNY
KASA, Elk City, Okla.
CARMICHAEL, LES
KRMD, Shreveport, La.
CARNAGHAN, CAPT. JOHN E.
WFMD, Frederick, Md.
CARPENTER, DAVID
WCMI. Ashland, Ky.
781
CARPENTER, JOHNNY
KALE, Portland, Ore.
CARPENTER, KEN
NBC. The Gilmore Circus,
Kraft Music Hall, One Man's
Family, The Passing- Parade,
Norman Sper.
CARPENTER, W.
CKY, Winnipeg, Man., Can.
CARR, THOMAS
WESX, Salem, Mass.
CARR, WESS
KCMO, Kansas City, Mo.
CARROLL, JAMES
KWYO, Sheridan, Wyo.
CARROLL, JIM
WCSC, Charleston, S. C.
CARTER, BOB
WMCA, New York, N. Y.
CARTER, DICK
KOME, Tulsa, Okla.
CARTER, ED
KUJ, Walla Walla, Wash.
CARTER, ROBERT
WHK-WCLE, Cleveland, Ohio.
CARTY, WILLIAM
WIP, Philadelphia, Pa.
CARUSO, CARMEN
WBZ-WBZA, Boston-Spring--
field, Mass.
CARY, HARVEY
KOIL, Omaha, Nebr.
CASE, KENTON
KGMB, Honolulu, Hawaii.
CASE, NELSON
NBC. Captain Tim Healy,
Manhattan at Midnight, Lone
Journey.
CASEY, THOMAS
WENR-WMAQ, Chicago, 111.
CASPER, TEE
KGKO-WBAP, Ft. Worth, Tex.
CASSEL THOMAS
WJEJ, Hagerstown, Md.
CATE, LEWIS
WENY, Elmira, N. Y.
CATON, EARL
WSTP, Salisbury, N. C.
CHAMBERS, GARDNER
WFMJ, Youngstown, Ohio.
CHAMBERS, M.
WD AN, Danville, 111.
CHAMPLIN, WARREN
KXOK, St. LoiTis, Mo.
CHANCE, GEORGE
KFJM. Grand Forks, N. D.
CHAPEAU, TED
WJHP, Jacksonville, Fla.
CHAPEL, JOHN
KROW, Oakland, Calif.
CHAPMAN, DAVE
KWFT, Wichita Falls, Texas.
CHAPMAN, R.
CFCT. Victoria. B. C, Can.
CHAPMAN, REED
CKWX. Vancouver, B. C, Can.
CHAPPELL, ERNEST
NBC. Campbell's Condensed
News.
CHARLES, BOB
WPAR, Parkersburg-, W. va.
CHARLES, HENRY
KFWB, Los Ang-eles, Calif.
CHARLES, LEWIS
WHN, New York, N. Y.
CHASE, BOB
WIL, St. Louis, Mo.
CHASE, EDWARD
WOOD-WASH, Grand Rapids,
Mich.
CHASE, TOM
WOW, Omaha, Nebr.
CHASTAIN, TONY
KRIC, Beaumont, Texas.
ANNOUNCERS
CHATTERTON, LARRY
KNX, Los Ang-eles, Calif.
CHESNEY, JOEL
WFPG, Atlantic City, N. J.
CHICK, BRUCE
CKLW, Windsor, Ont., Can.
CHILDS, LELAND
WBRC, Birming-ham, Ala.
CHILDS, NORMAN
WHML, Hamilton, Ont., Can.
CHILDS, RALPH
KMA, Shenandoah, Iowa.
CHOWN, DONN
WJR, Detroit, Mich.
CHRISTENSEN, ALTON
WCAL, Northfield, Minn.
CHRISTIAN, RALPH
WBRC, Birming-ham, Ala.
CHRISTY, AL
KCKN, Kansas City, Kans.
CHRYSDALE, JOE
CKOC, Hamilton, Ont., Can.
CHUMLEY, CHARLES
WLAC, Nashville, Tenn.
CHURCHILL, NELSON
WAAB-WNAC, Boston, Mass.
CIECIUCH, LEON
WHOM, Jersey City, N. J.
CIEPLINSKI, W.
WHOM, Jersey City, N. J.
CLADDEN, WILLIAM
WCAR, Pontiac, Mich.
CLANCY, RUSSELL
WHN, New York, N. Y.
CLARK, CARL
WTAQ, Green Bay, Wise.
CLARK, CHESTER
WCAE, Pittsburg-h, Pa.
CLARK, DAVID
KUOA, Siloam Spring's, Ark.
CLARK, ELMER A.
KABR, Aberdeen, S. D.
CLARK, HAROLD
WEAN, Providence, R. I.
CLARK, HOWARD
CKSO, Sudbury, Ontario, Can.
CLARK, IAN
CFJC, Kamloops, B. C, Can.
CLARK, J. B.
WRAL, Raleigrh, N. C.
CLARK, JAMES
WWJ, Detroit, Mich.
CLARK, JAMES "Red"
WHIS, Bluefield, W. Va.
CLARK, PAUL
WOC, Davenport, Iowa.
CLARK, RAY
WOW, Omaha, Nebr.
CLARKE, JACK
KMO, Tacoma, Wash.
CLARKE, JOHN
WRBL, Columbus, Ga.
CLARKE, MIKE
WGST, Atlanta, Ga.
CLAYTON, BOB
WJIM, Lansing-, Mich.
CLAYTON, TOM
WLLH, Lowell, Mass.
CLEAVER, JAMES
WFDF, Flint, Mich.
CLEGHORN, JOHN
WMC, Memphis, Tenn.
CLINE, CALDWELL
WIS, Columbia, S. C.
CLINE, P. W.
WMRN, Marion, Ohio.
CLOS, JEAN H.
WNBZ, Saranac Lake, N. Y.
CLOUGH, L. D.
KLUF, Galveston, Texas.
CLOUGH, MERVIN
KFYR, Bismark, N. D.
CLOVER, BOB
KTKC, Visalia, Calif.
CLOWES, ED
KPPC, Pasadena, Calif.
COBB, DAVID
WSM, Nashville, Tenn.
COBB, RICHARD
WAAB-WNAC, Boston. Mass.
COCHRAN, PAUL
KFBI, Wichita, Kans.
COCHRANE, ROBERT
WWSW, Pittsburg-h, Pa.
COLBERT, JOHN
KFWB, Los Angeles, Calif.
COLE, FRED B.
WBZ-WBZA, Boston-Spring--
field, Mass.
COLE, LOU
WWRL, Woodside, N. Y.
COLEMAN, WARD
WSFA, Montg-omery, Ala.
COLLINS, AL
WKPA, New Kensingrton, Pa.
COLLINS, JUD
WSM, Nashville, Tenn.
COLLYER, CLAYTON
NBC. The Man I Married, The
Schaefer Revue, Cavalcade of
America.
COLMANS, EDWARD
KVOA, Tucson, Arizona
COLON, ROYCE
KRLD, Dallas, Texas.
COLTON, TOM
WDEV, Waterbury, Vt.
COLVIG, ROBERT
KALE, Portland, Ore.
JOHN CONTE
MAXWELL HOUSE COFFEE TIME
THURSDAY NIGHT ...NBC
EXCLUSIVE MANAGEMENT
WILLIAM MORRIS AGENCY, INC.
782
ANNOUNCERS
COMAS, JOHN
WMFF, Plattsburg, N. Y.
COMPTON, WALTER
WOL, Washington, D. C.
COMTE, GEORGE
WTMJ, Milwaukee, Wise.
CONEY, LAWRENCE
WSPR, Spring-field, Maes.
CONNELLY, DUD
WWRL, Woodside, N. Y.
CONNELLY, JOHN
WMBD, Peoria, 111.
CONNOLLY, JAMES
WMSD, Muscle Shoals, Ala.
CONNOLLY, JOSEPH A.
WARD, Brooklyn, N. Y.
CONNOR, NAPH
WMIN, St. Paul, Minn.
CONOVER, HUGH
WJSV, Washing-ton, D. C.
CONTE, JOHN
NBC. Maxwell House.
CONTOUR, EDWARD
WOCB, Cape Cod, Mass.
CONWAY, CLEVE
WMAQ-WENR, Chicago, 111.
CONWAY, JIMMY
WISN, Milwaukee, Wise.
COOK, GEORGE
WDAN, Danville, 111.
COOK, HAROLD
WTRC, Elkhart, Ind.
COOK, LYNN
KVGB, Great Bend, Kans.
COOK, MILTON
KARM, Fresno, Calif.
COOK, WILLIAM
WBNS, Columbus, Ohio.
COOKE, FOREST
WHBF, Rock Island, 111.
COOKE, HENRY
WMAQ-WENR, Chicago, HI.
COOPER, CHARLES
KSAN, San Francisco, Calif.
CORLEY, STAN
KBIZ, Ottumwa, la.
CORLEY, STAN
WIND, Gary, Ind.
CORNELL, JERRY
WHBC, Canton, Ohio.
CORR, WILLIAM
WCAM, Camden, N. J.
CORRIS, ALLYN
WIS, Columbia, S. C.
CORSON, BARNEY
WNAX, Yankton, S. D.
CORY, GEORGE
KWYO, Sheridan, Wyo.
COSGROVE, JACK
WJMS, Ironwood, Mich.
COSTELLO, JACK
NBC. Fitch Bandwagon. Gul-
den Serenaders.
COSTLEY, JAN
WSYR, Syracuse, N. Y.
COTE, JACQUES E.
CBV, Quebec, Que., Can.
COUNTS, HASKELL
KUOA, Siloam Spring's, Ark.
COURTNEY, ALAN
WMCA. New York, N. Y.
WOV. New York.
COUTURE, CHARLES
CKCV, Quebec, Que.
COVELL, WALTER
WKIP, Poughkeepsie, N. Y.
COVINGTON, TED
WRUF, Gainesville, Fla.
COWAN, STEVE
KADA, Ada, Okla.
COX, JACK
WMGA, Moultrie, Ga.
COX, JAMES,
WMAN, Marinette, Wise.
COX, V.
KTFI, Twin Falls. Ida.
CRABBE, WILLIAM
KMTR, Hollywood, Calif.
CRABTREE, CHARLES
KTFI, Twin Falls, Ida.
CRAFT, A. B.
KVOL, Lafayette, La.
CRAGO, WILLIAM
WMAL-WRC, Washington,
D. C.
CRAIG, JULIAN
KATE, Albert Lea, Minn.
CRAIG, KEN
KSFO, San Francisco, Calif.
CRAM, JOHN
WHMA, Anniston, Ala.
CRANE, DICK
WJHL, Johnson City, Tenn.
CRANE, VIRGINIA
WEBQ, Harrisburg", 111.
CRANS, RICHARD
WGNY, Newburg-h, N. Y.
CRARY, CLARENCE
KGER, Long- Beach, Calif.
CRAWFORD, EUGENE
WEBQ, Harrisburg, 111.
CRAWFORD, GEORGE
WAIM, Anderson, S. C.
CREAMER, GEORGE L.
WLAW, Lawrence, Mas6.
CREASMAN, JIMMY
KTAR, Phoenix, Ariz.
CREE, JAMES
WMBG, Richmond, Va.
CREIGHTON, HARRY
WAAF, Chicag-o, 111.
CREMEENS, GEORGE
WISN, Milwaukee, Wise.
CRESAP, PAUL
WCBI, Columbus, Miss.
CROCKER, JIM
KRLD, Dallas, Texas.
CROCKETT, DAVID
KPLT, Paris, Texas.
CROMBIE, RICHARD
KOMO-KJR, Seattle. Wash.
CROMWELL, GEORGE
CHS J, Saint John, N. B.,
Canada.
CRONAN, CAREY
WELI, New Haven, Conn.
CROPLEY, JOHN
WLVA, Lynchburg-, Va.
CROSBY, LEW
KNX, Los Angeles, Calif.
Those We Love.
CROSS, MILTON J.
NBC. Coast to Coast On a
Bus, Information Please. Met-
ropolitan Opera Auditions,
Metropoliton Opera Saturday
Matinees, Musical Americana,
Ellen Randolph.
CROWELL, GEORGE
WCOP, Boston, Mass.
CRUICKSHANK, BUD
CKNX, Wingham, Ont., Can.
CRUICKSHANK, JOHN
CKNX, Wingham, Ont., Can.
CRUICKSHANK, NORMAN
CJOC, Lethbridge, Alberta,
Can.
CUBBERLY, DAN
KOY, Phoenix, Ariz.
CUELLAR, BENJAMIN
KRGV, Weslaco, Texas.
CULLEN, ED
WBEN, Buffalo, N. Y.
CULLEN, WILLIAM
WWSW, Pittsburgh, Pa.
CULVER, CAL
WEMP, Milwaukee, Wise.
783
CUMMINGS, GORDON
CFGP. Grande Prairie, Alb.,
Can.
CUMMINS, RAY
KUOA, Siloam Springs, Ark.
CUNNINGHAM, BILL
KWLK, Long-view, Wash.
CUNNINGHAM, HOMER
WIBW, Topeka, Kans.
CUNNINGHAM, OWEN
KGMB, Honolulu, Hawaii.
CUNNINGHAM, P. H.
KWOC, Poplar Bluff, Mo.
CURD, LARRY
KWLK, Longview, Wash.
CURLY, LENN
KYA, San Francisco, Calif.
CURREN, JACK
WFBL, Syracuse, N. Y.
CURTIS, CHARLES
KVFD, Fort Dodge, Iowa.
CURTIS, E. H.
WIBW, Topeka, Kans.
CURTIS, WILLIAM
WLOL, Minneapolis-St. Paul,
Minn.
CURTO, KENNETH M.
WPRO, Providence, R. I.
CUTHBERTSON, RUPUS
WHKY, Hickory, N. C.
CUTTING, GEORGE
KROC, Rochester, Minn.
— D —
DABNEY, BERNARD
WGAC, Augusta, Ga.
D'ACCARDO, GENE
KTRB, Modesto, Calif.
DAIGER, FRED
WSUN, St. Petersburg, Fla.
DAIL, AMBERT
WBTM, Danville, Va.
DAKIN, RUSSELL
CFCF, Montreal, Que.., Can.
DALE, HAROLD
WGTC, Greenville, N. C.
DALLEY, FENTON
KSUB, Cedar City, Utah.
DALY, JOHN CHARLES
WJSV, Washington, D. C.
DALY, S.
CBO, Ottawa, Ont., Can.
DANA, JOE
KOY, Phoenix. Ariz.
DANE, MARSHALL
WOR, Newark, N. J.
DANIEL, ALFRED
KPRC, Houston, Texas.
DANIEL, CLAY B.
WDNC, Durham, N. C.
DANIELS, FRANK
WVFW, Brooklyn, N. Y.
DARLING, FRED
CKGB, Timmins, Ont., Can.
DAUB, JACK
WAPO, Chattanooga, Tenn.
DAUGHERTY, JACK
KGKL, San Angelo, Texas.
DAVIDSON, BOB
WHUB, Cookeville, Tenn.
DAVIDSON, HERB
KSML, Salem, Ore.
DAVIDSON, W.
CKY, Winnipeg-, Man., Can.
DAVIES, BILL
WBLJ, Dalton, Ga.
DAVIES, GEORGE
CKCK, Reg-ina, Sask., Can.
DAVIES, JACK
KOVO, Provo, Utah.
DAVIES, WILLIAM S.
WCBA-WSAN, Allentown, Pa.
DAVIS, BOB
WELL, Battle Creek, Mich.
ANNOUNCERS
DAVIS, CHARLES
KCKN. Kansas City, Kans.
DAVIS, GEOFF
CBR, Vancouver, B. C, Can.
DAVIS, HAROLD
WDAS, Philadelphia, Pa.
DAVIS. HELEN
WTMC, Ocala, Fla.
DAVIS, JOHN
WWSW, Pittsburgh, Pa.
DAVIS, LEE
WCBM, Baltimore, Md.
DAVIS, STANLEY
WJOB, Hammond, Ind.
DAVIS, WILLARD
KRKD. Los Angeles, Calif.
DAVY, K.
CKBI. Prince Albert, Sask.
DAWSON, DON
CKCK, Regina, Sask., Can.
DAWSON, ED
KROY. Sacramento, Calif.
DAWSON, JACK
CFRB, Toronto, Ont., Can.
DAY, JACK
WSJS, Winston-Salem, N.
DAY, RICHARD
WDGY, Minneapolis, Minn.
DAYTON, HERMAN
WKIP. Poughkeepsie, N. Y.
DEAL, JACK
WHCU. Ithaca. N. Y.
DEAL, JAKE
WDEV. Waterbury, Vt,
DEAN, BILL
WDAY, Farg-o, N. D.
DEAN, F. LEON
KASA. Elk City, Okla.
DEAN, GEORGE
KOMO-KJR, Seattle, Wash.
DEAN, STEWART
KOMA. Oklahoma City, Okla.
de B. HOLLY
CHSJ, St. John. N. B., Can.
DECKER, RANDALL
WTMV, East St. Louis, 111.
DEEM, WARREN
WKBH, La Crosse, Wise.
DeFRIES, FRITZ
WHLS. Port Huron, Mich.
DeFRIETAS, DICK
WGBB, Freeport, N. Y.
DEINES, NORVAL
KMMJ, Grand Island, Nebr.
DELAHUNT, J. D.
WHLB, Virginia, Minn.
DELANEY, ROBERT
WJOB, Hammond Ind.
DELGADO, MUCIO
KYCA, Prescott, Ariz.
DeLINE, JAMES
WFBL, Syracuse, N. Y.
DEMERS, JACQUES
CKAC, Montreal. Que.. Can.
DEMETRIADES, TETOS
WHOM, Jersey City, N. J.
DEMING, LAWSON
WGAR, Cleveland, Ohio.
DeMOSS, LYLE
WOW, Omaha, Nebr.
DENKEMA, EDWARD
WOOD-WASH, Grand Rapids,
Mich.
DENNETT, JACK
CJRC, Winnipeg:. Man.. Can.
DENNIS, GENE
KMBC. Kansas City, Mo.
DENT, KENNETH
WTMA, Charleston, S. C.
DENTON, ROBT.
WBEN, Buffalo, N. Y.
DENVER, Jr., D. D.
WFEQ, St. Joseph, Missouri.
DeSIGN, SAM
WTAQ, Green Bay, Wise.
DESPARD, WILFRED
WHEC, Rochester, N. Y.
DeSUZE, CARLYLE N.
WGAN, Portland, Maine.
DEVINE, OTTES E.
WSM, Nashville, Tenn.
DEVLIN, TED
CBY-CBL, Toronto, Ont., Can.
DEWHIRST, DON
WCLE-WHK, Cleveland, Ohio.
DeYOUNG, GENE
KARM. Fresno, Calif.
DICE, FRANCIS R.
WCAO, Baltimore, Md.
DICKERMAN, C. H.
WEEI, Boston, Mass.
DICKEY, PERRY
KFDM, Beaumont, Texas.
DICKSON, HOWARD
KTSW. Emporia, Kans.
DIEHL, ROBERT
WOL, Washing-ton, D. C.
DIGHTON, JACK
WJRD, Tuscaloosa, Ala.
DILLER, ROBERT
WMRO. Aurora. 111.
DILLON, JOHN
WFAS, White .Plains, N. Y.
DILWORTH, ROY
CBY-CBL, Toronto, Ont., Can.
DILWORTH, SCOT
WCLS, Joliet, 111.
DINSMORE, EDMUND
WORL. Boston, Mass.
Harry von Zm
Eddie Cantor Helen Hayes
"We, The People" The Aldrich Family
BEN GRAUER
Commentating for
AMERICAN CHICLE CO.
5:30 P. M. Daily
NBC Blue Network
784
ANNOUNCERS
DIXON, JOHN
WROK, Rockford, I'll.
DIXON, MASON
WNOX, Knoxville, Tenn.
DIXON, ROBERT
WBRK, Pittsfield, Mass.
DIXON, W. D.
KVWC, Vernon, Texas.
DOBSON, G.
CKBI, Prince Albert, Sask.,
Can.
DODDS, LLOYD
WCOL, Columbus, Ohio.
DODGE, DOROTHY
KVFD, Fort Dodg-e, Iowa.
DOLL, CHESTER
KWJB, Globe, Ariz.
DOLLAR, RUSSELL
WAIR, Winston-Salem, N. C.
DORR, MARY
KLS, Oakland, Calif.
DORR, RUSSELL A.
WGAN, Portland, Me.
DORSEY, R. O.
WOLS, Florence, S. C.
DOUGHERTY, ED
WHLS, Port Huron, Mich.
DOUGLAS, DON
WMCA. Three Little Sachs,
Five Star Final. NBC, Lincoln
Highway. A Friend in Need.
CBS, American School of the
Air.
DOUGLAS, DOUG
KRKD, Los Angeles, Calif.
DOUGLAS, HAROLD
KFRU, Columbia, Mo.
DOUGLAS, JOEL
WAAF, Chicag-o, 111.
DOUGLAS, PAUL
NBC. Fred Waring- In Pleas-
ure Time, Glen Miller and his
Orchestra, CBS.
DOUGLAS, WILL
WKBN, Young-stown, Ohio.
DOWD, DON
WMAQ-WENR, Chicago, 111.
DOWLING, ZACK
WWNC, Asheville, N. C.
DOWNEY, ROB
WMBC, Detroit, Mich.
DOWNING, TOM
WLAR, Lexington, Ky.
DOWNS, HUGH
WLOK, Lima, Ohio.
DOWTY, BYRON
KALB, Alexandria, La.
DRAINIE, JOHN
CJOR, Vancouver, B. C, Can.
DRAKE, JAMES
WHBU, Anderson, Ind.
DRAKE, MYRON
KTAR, Phoenix, Ariz.
DREES, JACK
WJJD, Chicag-o, 111.
DREXLER, ROBERT
WSAZ, Huntington, W. Va.
DUBA, LEONARD
KXRO, Aberdeen, Wash.
DUBARD, VASSAR
WSLI, Jackson, Miss.
DUBBE, GLENN
KRLC, Lewiston, Idaho.
DUDLEY, BERNARD
WNAC-WAAB, Boston, Mass.
DUDLEY, J. C.
WGBB, Freeport, N. Y.
DUDLEY, JIMMY
WCFL, Chicag-o, 111.
DUFF, MARJORIE
CKCK, Regrina, Sask., Can.
DUFFY, JON
WNOE, New Orleans, La.
DUGGAN, V. A.
CFRN, Edmonton, Alberta,
Can.
DUHAMEL, GILLES
CKCV, Quebec, Que.
DUKATE, ELBERT
KTBC, Austin, Texas.
DULYE, RAY
WGNY, Newburg-h, N. Y.
DUMAIS, GUY
CBV, Quebec, Que., Can.
DUNCAN, NORVIN
WFBC, Greenville, S. C.
DUNHAM, BOB
KMOX, St. Louis, Missouri.
DUNHAM, RICHARD
WARM, Scranton, Pa.
DUNLAP, TED
WOL, Washing-ton, D. C.
DUNLAP, WALLIE
WNOE, New Orleans, La.
DUNLAVEY, RONALD
WFBL, Syracuse, N. Y.
DUNLEA, R. A.
WMFD, Wilming-ton, N. C.
DUNN, BERT
KMO, Tacoma, Wash.
DUNNE, FRANK
WTAG, Worcester, Mass.
DUNNING, HARLAN
KSFO, San Francisco, Calif.
DUNOVAN, HOWARD
WJOB, Hammond, Ind.
DUNPHY, DON
WINS, New York, N. Y.
DUPONT, LAURENT
WLOL, Minneapolis-St. Paul,
Minn.
DUPRE, HENRY
WWL, New Oleans, La.
DURBIN, WILLIAM A.
WEW, St. Louis, Mo.
DURKIN, SHERWOOD
KCKN, Kansas City, Kans.
DUTCH, HAROLD
WABI, Bangor, Maine.
DUTY, ED
HUB, Watsonville, Calif.
DUTY, W. S.
WABI. Bangor, Me.
E
EARLE, TED
CKGB, Timmins, Ont., Can.
EASLEY, BOB
WAIM, Anderson, S. C.
EAST, HENRY
WRBL, Columbus, Ga.
EASTCOTT, M. ELMITT
WOOD-WASH, Grand Rapids,
Mich.
EASTERLY, WILLIARD
KVRS, Rock Spring-s, Wyo.
EATON, GORDON
WGST, Atlanta, Ga.
EBERLE, JAMES
WWJ, Detroit, Mich.
ECKLAND, VICTOR
KGMB, Honolulu, Hawaii.
EDDY, RALPH
WHIP, Hammond, Ind.
EDELSON, HOWARD
KOL, Seattle, Wash.
EDMAN. HERBERT
WMAS, Springfield, Mass.
EDMONDS, K. J.
CBO, Ottawa, Ont., Can.
EDWARDS, GENE
WDAS, Philadelphia, Pa.
EDWARDS, GEORGE
WCAP, Asbury Park, N. J.
EDWARDS, JACK
WSLB, Og-densburg, N. Y.
EDWARDS, RALPH
NBC. Ag-ainst the Storm, Horn
& Hardart Children's Hour,
Vic And Sade, What's My
Name, Life Can Be Beautiful,
Truth and Consequences.
EDWARDS, WILSON
KECA, KFI, Los Ang-eles,
Calif.
EFFERTZ, HENRY
KCMO. Kansas City, Mo.
EGAN, LEO
WAAB-WNAC, Boston, Mass.
EGGLESTON, KEN
WKST, New Castle, Pa.
EGGLESTON, KENTON
CJRC, Winnipeg", Man., Can.
EILAND, FRED
WLOG, Log-an, W. Va.
EISENMAN, ROBERT
WSAV, Savannah, Ga.
ELDER, DON
WDAY, Fargo, N. D.
ELLIOT, PERRY
WDAK, West Point, Ga.
ELLIOT, WENDELL
KSAL, Salina, Kans.
ELLIOTT, LARRY
Fred Allen CBS, Columbia's
Stepchild CBS, Morning- Euro-
pean News Roundup CBS,
Grace Line CBS.
ELLIOTT, WILLIAM
WICC, Bridg-eport, Conn.
ELLIS, RICHARD
WDAK, West Point, Ga.
ELLSWOTH, ELMER
KVRS, Rock Spring-s, Wyo.
ELLSWORTH, JACK
WKAT, Miami, Beach, Fla.
ELLSWORTH, SHERRILL
WOOD-WASH, Grand Rapids,
Mich.
EMICH, HOWARD
WMAN, Marinette, Wise.
ENDERSBE, FRANK
KYSM, Mankato, Minn.
ENGLAND, BOB
KVSF, Santa Fe, N. M.
ENGLE, CLIFF
KGO-KPO, San Francisco,
Calif.
ENGLES, ROBERT
WEAN, Providence, R. I.
ENROTH, DICK
KDAL, Duluth, Minn.
ENTERLINE, BERN
WSOY, Decatur, 111.
EPPS, LAW
WORD, Spartanburg-, S. C.
ERICKSON, CARL
WAOV, Vincennes. Ind.
ERICKSON, ROLF
WEBC, Duluth Minn.
ERICSON, EUGENE
KGB, San Dieg-o, Calif.
ESTES, ROBERT
WDNC, Durham, N. C.
EUBANKS, BLAIR
WTAR, Norfolk, Va.
EVANS, BILL
WTMJ, Milwaukee, Wise.
EVANS, CHARLES G. H.
WFEA, Manchester, N. H.
EVANS, EDDIE
KOMA, Oklahoma City, Okla.
785
ANNOUNCERS
EVERETT, LEE
WRC-WMAL, Washing-ton,
D. C.
EWING, A.
CKBI, Prince Albert, Sask.
EACENDA, JOHN
WIP, Philadelphia, Pa.
FADEL, RAY
KLO, Ogden, Utah.
FAHLER, DICK
WTAD, Quincy, 111.
FALCONNIER, ARNOLD
WTSP, St. Petersburg-, Fla.
FALLERT, RALPH
WCAE, Pittsburgh, Pa.
FARAGHAN, JAY
KYW, Philadelphia, Pa.
FAREY, EDWARD
CFAR, Flin Flon, Man., Can.
FARIS, CLINTON
WGTM, Wilson, N. C.
FARLEY, WILLIAM
WICC, Bridgeport, Conn.
FARNSWORTH, LUCILLE
KERN, Bakersfield, Calif.
FARNUM, BUD
WFLA, Tampa, Florida.
FARR, LLOYD
KGO-KPO, San Francisco,
Calif.
FARREN, WILLIAM
NBC, Betty and Bob.
News Commentary.
FAULCONER, J. B.
WLAR, Lexington, Ky.
CBS.
FAUST, DON
WKRC, Cincinnai, Ohio.
FAUST, JAMES
KTBS, Shreveport, La.
FEE, EDWARD
CJCA, Edmonton, Alta., Can.
FEISTEL, JOHN
WHOM, Jersey City, N. J.
FELDSTEIN, SI
WDAS, Philadelphia, Pa.
FELL, JOHN
WCOL, Columbus, Ohio.
FELLER, OTTO
WHOM, Jersey City, N. J.
FENDER, WILLIAM
WHOM, Jersey City, N. J.
FENTON, WARD
WENY, Elmira, N. Y.
FERGUSON, DAN
WAIM, Anderson, S. C.
FERGUSON, FRANK
WWJ, Detroit, Mich.
FERGUSON, GAY
KSCJ, Sioux City, Iowa.
FERGUSON, HUGH
WCAU, Philadelphia, Pa.
FERRY, DENYS
CFOS, Owen Sound, Ont., Can.
FIDLAR, ROBERT
WHIO, Dayton, Ohio.
FIELD, TOM
WTAM, Cleveland, Ohio.
FIELDING, BILL
WMC, Memphis, Tenn.
FIELDS, JOE
WTOL, Toledo, Ohio.
FINCH, MERRITT E.
WELI, New Haven, Conn.
FINDLAY, ROBERT
WHAI, Greenfield, Mass.
FINE, JACK
WAYX, Waycross, Ga.
FINGER, LEN
KFDM, Beaumont, Texas.
FINLEY, STUART
KYW, Philadelphia, Pa.
FISCHER, DON
WRC-WMAL, Washington,
D. C.
FISCHER, LOUIS
WCAU, Philadelphia, Pa.
FISK, ROBERT
KALE, Portland, Ore.
FITZGERALD, DANA
WAAB-WNAC, Boston, Mass.
FITZGERALD, GORDON
KGKO-WBAP, Forth Worth,
Tex.
FITZPATRICK, AIDEN
WWSW, Pittsburgh, Pa,
FITZPATRICK, EDWARD
WEAN, Providence, R. I.
FLAHERTY, PAT
WOAI, San Antonio, Texas.
FLEISCHMAN, SOL
WDAE, Tampa, Fla.
FLEMING, EDWARD
WIBA, Madison, Wise.
FLEMING, F.
CFAC, Calgary, Alberta, Can.
FLEMING, JAMES
CBS. NBC.
FLEMING, ROBERT
WELI, New Haven, Conn.
FLENNIKEN, JIM
WAJR, Morgantown, W. Va.
FLETCHER, FRED
WRAL, Raleigh, N. C.
BOB
TROUT
—CBS—
CHARLES
STARK
ANNOUNCING
Management:
COLUMBIA ARTISTS BUREAU
786
ANNOUNCERS
FLETCHER, GORDON G.
WLAK, Lakeland, Fla.
FLETT, DEANNE
KFBB, Great Falls, Mont.
FLIER, RICHARD
WLOL, Minneapolis-St. Paul,
Minn.
FLINT, JULIAN
WATL, Atlanta, Ga.
FLORA, JOHN
WNEW, New York, N. Y.
FLYNN, ARTHUR
WLAW, Lawrence, Mass.
FLYNN, FAHEY
WEMP, Milwaukee, Wise.
FLYNN, HO WARY
WJLS, Beckley, W. Va.
FLYNN, RAY
WAPI, Birmingham, Ala.
FLYNN, WILLIAM
KFIZ, Fond due Lac, Wise.
FOLL, CHARLIE
KMO, Tacoma, Wash.
FONVILLE, MARION
WKBH, La Crosse, Wise.
FORD, ARTHUR
WWRL, Woodside, N. Y.
FORD, ERNEST
WATL, Atlanta, Ga.
FORDE, CONNIE
WMBD, Peoria, 111.
FORLAN, BILL
WHBC, Canton, Ohio.
FORSBERG, MARIE
WLNH, Laconia, N. H.
FORWARD, ROBERT
KFRC, San Francisco, Calif.
FOSS, MARGARET
WDAY, Fargo, N. D.
FOSTER, CARROLL
KIRO, Seattle, Wash.
FOSTER, CHARLES
KIT, Yakima, Wash.
FOSTER, JACK
WCKY, Cincinnati, Ohio.
FOSTER, JACK
WJAC, Johnstown, Pa.
FOURNIER, NORMAN
WAWZ, Zarepath, N. J.
FOWLER, CLINTON
KUOA, Siloam Springs, Ark.
FOWLKES, ROSSER
WAIR, Winston-Salem, N. C.
FOX, A. L.
WHLD, Niagara Falls, N. Y.
FOXWORTHY, THOMAS
KMYC, Marysville, Calif.
FOY, FRED
WMBC, Detroit, Mich.
FRANCIS, IVOR
CFRC, Montreal, Que., Can.
FRANDSEN, TOM
KECA-KFI, Los Angeles,
Calif.
FRANK, BERT
WDAN, Danville, 111.
FRANK, BOB
WOC, Davenport, Iowa.
FRANKLIN, JOHN
WCAU, Philadelphia, Pa.
FRANKLIN, ORVIN
KRRV, Sherman, Texas.
FRANKLIN, THOMAS
KEX-KGW, Portland, Oregon.
FRANKLYN, ROY
WCFL, Chicago, 111.
FRANZ, BOB
WEBQ, Harrisburg, 111.
FRATICELLI, CAMILO
WNEL, San Juan, Puerto
Rico.
FRAZIER, ROBERT
WPIC, Sharon, Pa.
FREAR, ROBERT
WIBX, Utica, N. Y.
FREED, ROBERT
KLZ, Denver, Colo.
FREELAND, FRED
WHBC, Canton, Ohio.
FRENCH, KEN
WHEC, Rochester, N. Y.
FRENCH, NED
WORL, Boston, Mass.
FRENCH, PETE
WIRE, Indianapolis, Ind.
FREYRE, L.
PRA, Mayaguez, Puerto Rico.
FRIEDMAN, MAX
WCAT, Rapid City, S. D.
FROHOCK, JOE
WSUN, St. Petersburg, Fla.
FROMME, GALEN
WBAL, Baltimore, Md.
FROST, PAUL
CKTB, St. Catherines, Out.,
Can.
FRY, AL
KVFD, Fort Dodge, Iowa.
FULLER, A. B.
KEVR, Seattle, Wash.
I'ULLER, GEORGE
WFBR, Baltimore, Md.
FULLER, PAUL
KTOK, Oklahoma City, Okla.
— G —
GADBERRY, BOB
KOAM, Pittsburgr, Kans.
GAILEY, GEORGE
WKST, New Castle, Pa.
GAILMOR, WILLIAM S.
WARD, Brooklyn, N. Y.
GAINES, RUBEN
KVI, Tacoma, Wash.
GALE, AL
WRJN, Racine, Wise.
GALLAHER, EDDIE
WCCO, Minneapolis, Minn.
GALLOP, FRANK
Hilltop House CBS. New York
Philharmonic Symphony CBS,
Amanda of Honeymoon Hill.
NBC, When a Girl Marries CBS.
GAMBLE, RON
WJR, Detroit, Mich.
GANNON, JOE
WMSL, Decatur, Ala.
GARDINER, DON
WMAL-WRC, Washington,
D. C.
GARDNER, RUSSELL
WHIZ, Zanesville, Ohio.
GARNES, CLARENCE
KANS, Wichita, Kans.
GARRISON, JACK
WJR, Detroit, Mich.
GARROWAY, DAVE
WMAQ-WENR, Chicago, 111.
GAUDIO, ATTILIO
WVFW, Brooklyn, N. Y.
GAY, WILLIAM
KNX, Los Angeles, Calif.
GAYMAN, VAUGHN
WKBB, Dubuque, Iowa.
GEARHART, NAT
WMAN, Marinette, Wise.
GENTILE, JOE
CKLW, Windsor, Ont., Can.
GENTILE, LARRY
CKLW, Windsor, Ont., Can.
GEORGE, ABNER
WNAX, Yankton, S. D.
GEORGE, AMIEN
WSKB, McComb, Miss.
GEORGE, LEE
WTAX, Springfield, 111.
GEORGE, ROY
KRLD, Dallas, Texas.
787
GERARD, ALLOY
WGKV, Charleston, W. Va.
GETMAN, DAVID
WBNY, Buffalo, N. Y.
GIBBS, DELL
WFAA, Dallas, Texas.
GIBSON, ROSS
KUOA, Siloam Springs, Ark.
GIDDINGS, JIMMY
KVOR, Colorado Springs,
Colo.
GILBERT, A. V.
WIBA, Madison, Wise.
GILBERT, JERRY
WNOE, New Orleans, La.
GILBY, WILF
CFQC, Saskatoon, Sask., Can.
GILLESPIE, FRANK
KVOX, Moorhead, Minn.
GILLESPIE, JOSEPH
KPO-KGO, San Francisco,
Calif.
GILLETTE, LEE
WAAF, Chicago, 111.
GILMORE, ARTHUR
KNX, Los Angeles, Calif.
GISLASON, G.
CKY, Winnipeg, Man., Can.
GIVEN, KEN
WLPM, Suffolk, Va.
GLADSTONE, HENRY
WHN, New York, N. Y. Lyle
Talbot, Alexander's Arbitra-
tion Board, Newscast For
Plough Co., Transcriptions
For AMP Studios.
GLASGON, DON
WJBC, Bloomingon, 111.
GLASS, LOUIS
WTRC, Elkhart, Ind.
GLOVER, ELWOOD
CBY-CBL, Toronto, Ont., Can.
GLYE, DOROTHY JUNE
KWLC, Decorah, Iowa.
GODWIN, AL
WWL, New Orleans, La.
GOERNER, ROBERT
KROW, Oakland, Calif.
GOERSS, JON
WAJR, Morgantown, W. Va.
GOFF, WILLBY
WGH, Newport News, Va.
GOLDBERG, RUBIN
WLTH, New York, N. Y.
GOLDER, HARRY
WXYZ, Detroit, Mich.
GOODOVER, PAT
KRBM, Bozeman, Mont.
GOODRICH, ROGER
WOLF, Syracuse, N. Y.
GOODSON, MARK
KFRC, San Francisco, Calif.
Quiz of Two Cities.
GOODWIN, BILL
NBC. Bob Hope Program,
Bob Crosby's Dixieland Music
Shop.
GOODWIN, CARL
WCHV, Charlottesville, Va.
GOODWIN, HAL
WHAI, Greenfield, Mass.
GOODWIN, SID
KECA-KFI, Los Angeles,
Calif.
GORDON, E.
CKOV, Kelowna, B. C, Can.
GORDON, JOHN
CKLW, Windsor, Ont., Can.
GORDON, WILLIAM
WAIR, Winston-Salem, N. C.
GOSS, BAILEY
WBAL, Baltimore, Md.
GOSS, FRANK
KFWB, Los Angeles, Calif.
ANNOUNCERS
GOULDING, PHIL
WLLH, Lowell, Mass.
GOULET, AKMAND
CHLP, Montreal. Que.. Can.
GOURLAY, DOUGLAS
KDYL, Salt Lake City, Utah.
GOVE, ELLIOTT
WSYR, Syracuse ,N. Y.
GOW, GORDON
CJOC, Lethbridg-e, Alberta.
Can.
GOWEN, CHET
KSAL, Salina, Kans.
GRACE, TED
WJR, Detroit. Mich.
GRANBY, SUMNER
WCAE, Pittsburgh, Pa.
GRANT, BRUCE
KRNT, Des Moines, Iowa.
GRANT, FRANK
CFRB, Toronto. Ont.. Can.
GRANT, JOSEPH
WMEX, Boston. Mass.
GRANT, W.
CKMO, Vancouver, B. C, Can.
GRANTHAM, DON
WJLS, Beckley, W. Va.
GRAUER, BEN
NBC. Jerg-en"s Journal. Kay
Kyser's Colleg-e of Musical
Knowledge. Battle of the
Sexes. American Chicle.
GRAVEL, ALAIN
CKAC, Montreal, Quebec, Can.
GRAY, AL
WSTV, Steubenville, Ohio.
GREEN, ART
Tasty Bread, Flemex, Madison
Personal Loan, Daveg-a. Rem-
ingrton Rand. Barney's WMCA,
WHN.
GREEN, DON
KEW-KGW, Portland, Ore.
GREENLAW, SHERWIN
WLNH, Laconia, N. H.
GREENLEE, FRED
KMA. Shenandoah, Iowa.
GREENWOOD, WARREN M.
WHAI. Greenfield, Mass.
GREEP, MALCOLM
WOMI, Owensboro, Ky.
GREER, BOB
KRMD, Shreveport. La.
GREGORY, BOB
WCBS, Spring-field, 111.
GREGSON, JACK
KSFO, San Francisco, Calif.
GREYSON, CARL
KSL, Salt Lake City, Utah.
GRONET, EDDIE
WVFW, Brooklyn, N. Y.
GROSS, ELLIOTT F.
WFMD, Frederick, Md.
GROSS, LLOYD
WBRK. Pittsfield, Mass.
GROVER, JOHN
KGO-KPO, San Francisco,
Calif.
GRIEG, DOUG
CJCA, Edmonton, Alta., Can.
GRIFFIN, BOBBY
WHO, Des Moines. Iowa.
GRIFFIN, WAYNE
KFYR, Bismarck, N. D.
GRIFFITHS, R. P.
WKPA, New Kensing-ton, Pa.
GRIGGS, NELSON
WGNY, Newburg-h, N. Y.
GRINDE, KENNETH
KXRO, Aberdeen, Wash.
GRISKEY, BILL
WBEN, Buffalo, N. Y.
GRIZZARD, HERMAN
WLAC, Nashville, Tenn.
GRIZZARD, TED
WLAR, Lexing-ton, Ky.
GUERRA, HENRY
WOAI, San Antonio, Texas.
GUINAN, JACK
WGBI. Scranton, Pa.
GUNN, GEORGE
WMAL-WRC, Washing-ton,
D. C.
GURLEY, KENNETH
WRDW, Aug-usta, Ga.
GUSTAFSON, LEE
KGFW, Kearney, Nebr.
GUTTEREZ, RAMON
WHOM, Jersey City, N. J.
GUY, AUBREY
WMC, Memphis, Tenn.
GUY, BILL
KRRV, Sherman, Texas.
JAMES FLEMING
Direction: COLUMBIA ARTISTS, Inc.
GEORGE
B R YAN
ANNOUNCER
MANAGEMENT:
COLUMBIA ARTISTS BUREAU
788
ANNOUNCERS
GUY, PAUL
CJCA, Edmonton, Alberta,
Can.
GUYER, ROBERT S.
WBTM, Danville, Va.
— H —
HAASER, CHARLES
WMAS, Spring-field, Mass.
HACK, JULES
KRNT, Des Moines, Iowa.
HACKER, LES
KVEC, San Luis Obispo, Calif.
HADEN, CARL
KMA, Shenandoah, Iowa.
HADFIELD, BEN
WAAB-WNAC, Boston, Mass.
HADLEY, DOUGLAS
WJPF, Herrin, 111.
HADLEY, PAUL
WOLF, Syracuse, N. Y.
HAGEN, JR., WALTER
WMAQ-WENR, Chicago, 111.
HAID, ALLEN
WHIZ, Zanesville, Ohio.
HAISLIP, WALTER
WSTP, Salisbury, N. C.
HALE, ALAN
WISN, Milwaukee, Wise.
HALE, CECIL
WFAA, Dallas, Texas.
HALEY, ALBERT
WBNY, Buffalo. N. Y.
HALEY, BILL
KFRU, Columbia, Mo.
HALHED, F. R.
CKOV, Kelowna, B. C, Can.
HALL, AL
KGKB, Tyler, Texas.
HALL, ARCHIE
KRKD, Los Angeles, Calif.
HALL, BOB
KWKH, Shreveport, La.
HALL, EDITH
WAIM, Anderson, S. C.
HALL, HARRY
KFWB, Los Angeles, Calif.
HALL, SAMUEL
WAGF, Dothan, Ala.
HALLOREN, RYAN
KWNO. Winona, Minn.
HALVERSON, PAT
WJDX, Jackson, Miss.
HAMBLY, ROBERT
KMYC, Marysville, Calif.
HAMILTON, FRANK
WBRB, Red Bank, N. J.
HAMILTON, GENE
NBC. Madison Square Boxing
Bouts, Voice of Firestone,
Basin Street Chamber Music
Society, Kaltenborn Edits the
News, But That's Not New
York.
HAMILTON, JIM
WIEU, Erie, Pa.
HAMILTON, KENNETH
WEBQ, Harrisburg", 111.
HAMILTON, WILLARD
KSUB, Cedar City, Iowa.
HAMILTON, WILLIAM
WHIO, Dayton, Ohio.
HAMLIN, DAVE L.
KGGF, Coffeyville, Kans.
HAMMOND, JOE
KGFI, Brownsville, Texas.
HAMMOND, TED
KWJJ, Portland, Ore.
HAMRICK, HOWARD
WCOS, Columbia, S. C.
HANAWALT, CLARE
KXA, Seattle, Wash.
HANEY, J.
CJCS, Stratford, Ont., Can.
HANNES, ARTHUR
WHDL, Olean, N. Y.
HANSEN, CLIFF
KOL, Seattle, Wash.
HANSEN, ROBERT A.
KUTA, Salt Lake City, Utah.
HANSON, BOB
WTMJ, Milwaukee, Wise.
HANSON, WALTER
WRR, Dallas, Texas.
HANSTROM, ARTHUR
WEAU, Eau Claire, Wise.
HARBIN, DAVID
WPIC, Sharon, Pa.
HARDEN, FRANK
WBIG, Greensboro, N. C.
HARDING, AL
WCCO, Minneapolis, Minn.
HARDING, BILL
WINS, New York, N. Y.
HARLEY, WM. G.
WHA, Madison, Wise.
HARMAN, MARION
WRDW, Augusta, Ga.
HARPER, AMES
WJEJ, Hagerstown, Md.
HARPER, BALDWIN
WTAX, Springfield, 111.
HARPER, TRO
KSFO, San Francisco, Calif.
HARRINGTON, J. V.
WHAS, Louisville, Ky.
HARRINGTON, NORMAN
KGLU, Safford, Ariz.
HARRIS, BOB
WMCA, New York, N. Y.
Bromo Quinine News, Pontiac
Program, Modern Industrial
Bank News, North American
News, Christian Science News,
Radio Roundup, Automobile
News.
HARRIS, BUDDY
WRR, Dallas, Texas.
HARRIS, ELLIS
KDAL, Duluth, Minn.
HARRIS, GLENN
KYSM, Mankato, Minn.
HARRIS, HERBERT
WSB, Atlanta, Ga.
HARRIS, ROBERT
KALE, Portland, Ore.
HARRIS, ROBERT
KLZ, Denver, Colo.
HARRISON, CHARLES
WHBF, Rock Island, 111.
HARRISON, JOE
KEVR, Seattle, Wash.
HART, DON
WMFF, Plattsburg", N. Y.
HART, W. R.
CKBI, Prince Albert, Sask.
HARTMAN, MARX
WMAQ-WENR, Chicago, 111.
HARTMAN, R.
CJAT, Trail, B. C, Can.
HARTRICK, GEORGE
WTAM, Cleveland, Ohio.
HARVEY, WALTER
WAAB-WNAC, Boston, Mass.
HARVEY, WILLIAM
WSPR, Springfield, Mass.
HARWELL, RICHARD
KRGV, Weslaco, Texas.
HASBROOK, RICHARD
WJMS, Ironwood, Mich.
HASE, ED
WCHV. Charlottesville, Va.
HASSELL, W. G.
CKWX, Vancouver, B. C, Can.
HATCHER, WARD
KWPC, Hot Springrs, Ark.
789
HAUSLER, JOHN
KWNO, Winona, Minn.
HAVRILLA, ALOIS
WOR, New York, N. Y.
HAWKINS, BILL
CFOS, Owen Sound, Ont., Can.
HAWKINS, DON
KSTP, St. Paul, Minn.
HAWKINSON, FRANK
KGFF, Shawnee, Okla.
HAYES, FRED
WCMI, Ashland, Kv.
HAYES, JIMMY
KOY, Phoenix, Ariz.
HAYNES, RICHARD
KVOL, Lafayette, La.
HAYS, LARRY
KSRO, Santa Rosa, Calif.
HAYWORTH, HERBERT
WGL-WOWO, Ft. Wayne. Ind.
HAZAN, MAURICE
KGER, Long Beach, Calif.
HAZARD, ALINE
WHA. Madison, Wise.
HEAD, IVAN R.
KVSF, Santa Fe, N. M.
HEADY, KENNETH
KCMO, Kansas City, Mo.
HEENEY, B. A.
CKOV, Kelowna, B. C, Can.
HEGARD, KEN
WRJN, Racine, Wise.
HEIBECK, FRANK
WLO, Lima, Ohio.
HEISS, ROBERT
WTMJ, Milwaukee. Wise.
HELEZER, WALTER
WEDC, Chicago, 111.
HELFER, AL
WOR, Newark, N. J.
HELMS, SHELLEY
WSFA, Montgomery, Ala.
HENDERSON, BROOKS
KSTP, St. Paul, Minn.
HENDERSON, ROBERT
KALE, Portland, Ore.
HENDERSON, SAMUEL G.
WGAN, Portland, Me.
HENDRICKS, DON
KWNO, Winona, Minn.
HENNESSY, FRANK
WWL, New Orleans, La.
HENNESSY, HARRY
WHCU, Ithaca, N. Y.
HENNESSY, JIM
KXOK, St. Louis, Mo.
HENRY, ED
KRIC, Beaumont, Texas.
HENRY, HOWARD
CFAR, Flin Flon, Man., Can.
HENRY, LEW
WCLE-WHK, Cleveland, Ohio.
HERBERT, BILL
CBR, Vancouver, B. C, Can.
HERLIHY, ED
NBC. This Small Town.
HERRING, CHAS.
KUJ, Walla Walla, Wash.
HERSON, BILL
WBAL, Baltimore, Md.
HEYDE, BUD
KGO-KPO, San Francisco,
Calif.
HEYWOOD, BURR
KHSL, Chico, Calif.
HEYWOOD, FRED
CFRB, Toronto, Ont., Can.
HICKMAN, HENRY
WFBR, Baltimore, Md.
HICKOX, RICHARD T.
WLAW, Lawrence, Mass.
HICKS, CHARLES
WSOC, Charlotte, N. C.
HICKS, GEORGE
NBC. Death Valley Days.
ANNOUNCERS
HICKS, JOHN
KNOW, Austin, Texas.
HICKS, JOHN
WTAM, Cleveland, Ohio.
HIEBEKT, AUGUST
KFAR, Fairbanks, Alaska
HIGGINS, CHARLES
WLAW, Lawrence, Mass.
HIGHTOWER, BILL
WIOD, Miami, Fla.
HILL, CHARLES
WIBW, Topeka, Kans.
HILL, DON
WAVE. Louisville, Ky.
HILL, DON
WJHP, Jacksonville. Fla.
HILL, JACK
WTAQ, Green Bay, Wise.
HILL, JOE
WAGA, Atlanta, Ga.
HILL, PAT
WHDL, Olean, N. Y.
HILL, ROBERT
CKSO, Sudbury, Ont., Can.
HILL, ROY
WHIS, Bluefield, W. Va.
HILL, ZACK
WLBJ, Bowling- Green, Ky.
HILLE, ROBERT
__KXOK, St. Louis, Mo.
HILLEARY, PERRY E.
KFPY, Spokane, Wash.
HINDS, BILL
KDKA, Pittsburgh, Pa.
HINN, BILL
WMRC, Greenville, S. C.
HIORNS, AL
WNBH, New Bedford, Mass.
HISCOCKS, DOROTHY
CJOC, Lethbridg-e, Alberta,
Can.
HITE, KATHLEEN
KANS, Wichita, Kans.
HITTENMAK, GORDON
WRC-WMAL, Washing-ton,
D. C.
HOAGLAND, LEE
KVEC, San Louis Obispo,
Calif.
HOBGOOD, ROBERT
WOMI, Owensburg-, Ky.
HODGE, TED
WNLC, New London, Conn.
HODGES, GILBERT
WTAG, Worcester, Mass.
HODGES, HILTON
WIBW, Topeka, Kans.
HODGES, RUSS
WBT, Charlotte. N. C.
HODSON, GORDON
CJOR, Vancouver, B. C, Can.
HOGAN, GEORGE
WOR, Newark, N. J.
HOGAN, JOSEPH
KARK, Little Rock, Ark.
HOGUE, J.
CKRN, Rouyn, Que., Can.
HOGUE, RICHARD
WHN, New York, N. Y.
HOLBROOK, ART
WIBW, Topeka, Kans.
HOLBROOK, HOWARD
KTEM, Temple, Texas.
HOLBROOK, JOHN
WGTC, Greenville, N. C.
HOLDER, HUGH
WGRB, Goldsboro, N. C.
HOLLAND, LEONARD
KPAC, Port Arthur, Texas.
HOLLEY, WAKEFIELD
WKY, Oklahoma City, Okla.
HOLLIS, JOHN
WHLD, Niagara Falls, N. Y.
HOLLISTER, HERB
KANS, Wichita, Kans.
HOLMES, JACK
CFQC, Saskatoon, Sask.
HOLMES, THURSTON S.
WHOM, Jersey City, N. J.
HOLTMAN, JOHN
WENR-WMAQ, Chicag-o, 111.
HOMERSHAM, DOUG
CFJC, Kamloops, British Col-
umbia, Can.
HONE, RAY
KABC, San Antonio, Texas.
HOOPER, JACK
WMBG, Richmond, Va.
HOPE, BOB
WSFA, Montgomery, Ala.
HOPE, CONSTANCE
WOCB, Cape Cod, Mass.
HOPKINS, JOHN
WLAV, Grand Rapids, Mich.
HORNER, GORDON
KTRI, Sioux City, la.
HORNSBY, DAN
WGST, Atlanta, Ga.
HOSIE, BOB
CFQC, Saskatoon, Sask., Can.
HOTALING, EARL
WBTM, Danville, Va.
HOTCHKISS, TOM
KTUC. Tucson, Ariz.
HOUSEMAN, KENNETH
WHAI, Greenfield, Mass.
J2111 BARREN
"BETTY AND BOB"
VVEAF 1 :45 Monday through Friday
NEWS COMMENTARY DAILY
Mueller's Spaghetti WABC 9:00a.m.
TELE. EXCHANGE— LEX. 2-1100
DON DOUGLAS
ANNOUNCER-ACTOR
Narration — All Dialects
WMCA Staff
"America's School of
the Air"
"A Friend in Need"
"Lincoln Highway"
"5 Star Final"
'Three Little Sachs"
LA 4-1200
790
ANNOUNCERS
HOWARD, DENNIS
WLLH, Lowell, Mass.
HOWARD, EVERETT
WTAR, Norfolk, Va.
HOWARD, HERBERT
WNAX, Yankton, S. D.
HOWARD, WALTER
WBRY, Waterbury-New Hav-
en, Conn.
HOWE, TRAYER
WJEJ, Hagerstown, Md.
HOWELL, GLENN
KODL, The Dallas, Ore.
HOWELL, WAYNE
WTMA, Charleston, S. C.
HUBBARD, ALLAN
KOME, Tulsa, Okla.
HUBBARD, WILLIAM
WESX, Salem, Mass.
HUBBS, FRANK
WMRC, Greenville, S. C.
HUBER, RUSS
WKBH, La Crosse, Wise.
HUDDLESTON, HADEN
WKPT, King-sport, Tenn.
HUDSON, TOM
WMCA, New York, N, Y.
HUGHES, KEN
CFAC, Calgary, Alberta, Can.
HUGHES, RUSH
NBC. The Hour of Charm.
HULL, RICHARD B,
WLB, Minneapolis, Minn.
HULWI, JAMES J.
WEAU, Eau Claire, Wise.
HUMPHREY, ED
WJJD, Chicago, 111.
HUMPHRIES, CHARLES
WPAD, Paducah, Ky.
HUNSBERGER, PAUL
WJRD, Tuscaloosa, Ala.
HUNT, G. C.
WDAK, West Point, Ga.
HUNT, PAUL
WJW, Akron, Ohio.
HUNT, RAY
WMBD, Peoria, 111.
HUNTER, CHARLIE
WJW, Akron, Ohio.
HUNTER, SHUMAN
WBOW, Terre Haute, Ind.
HUNTLEY, CHET
KNX, Los Angeles, Calif.
HURD, BOB
KFPY, Spokane, Wash.
HURD, JOE
WFDF, Flint, Mich.
HURLEIGH, ROBERT
WFBR, Baltimore, Md.
HUSSEY, TOM
WAAB-WNAC, Boston, Mass.
HUSTON, THEODORE
WMAS, Springfield, Mass.
HYATT, MARION
WJHO, Opelika, Ala.
HYDE, DON
WCLE-WHK, Cleveland, Ohio.
HYDE, HARMON
WPRO, Providence, R. I.
HYLAND, ARTHUR
WMBG, Richmond, Va.
HYLAND, DAN
WSAR, Fall River, Mass.
IBEY, JIM
CJOC, Lethbridge, Alberta,
Can.
ICKES, ROBERT
WRAK, Williamsport, Pa.
IDE, CARLTON, C.
WGAN, Portland, Me.
INGHAM, BOB
WTOL, Toledo, Ohio.
INGLER, C. K.
WAWZ, Zarephath, N. J.
INGRAM, ARTHUR
WBNY, Buffalo, N. Y.
INGSTAD, ROBERT E.
KOVC, Valley City, N. D.
INMAN, JEAN GRUBER
KGKL, San Angelo, Texas.
IRVINE, LAURIE
CFJC, Kamloops, British Co-
lumbia, Can.
IRVING, CHARLES
WTCN, St. Paul, Minn.
IRWIN, PHILIP
KEX-KEW, Portland, Ore.
IVAN, IGOR
WMPS, Memphis, Tenn.
IVEY, HUGH
WSB, Atlanta, Ga.
J
JACKSON, ALLAN
WMC, Memphis, Tenn.
JACKSON, BILL
WBIG, Greensboro, N. C.
JACKSON, EMMETT
WHIP, Hammond, Ind.
JACKSON, FRANK
KGFF, Shawnee, Okla.
JACKSON, GLENN
WSPD, Toledo, Ohio.
JACKSON, JAY
WBNS, Columbus, Ohio.
JACKSON, RILEY J.
WIND, Gary, Ind.
JACOBS, JOHN
KMOX, St. Louis, Mo.
JACOBSEN, MARTIN
WCFL, Chicago, 111.
JACOBSON, LESTER
KWG, Stockton, Calif.
JAEGER, JOHN
WNEW, New York. N. Y.
JAMES, DENNIS
WNEW, New York, N. Y.
Breakfast with Bambergers,
Make Believe Ballroom.
JAMES, DOLF
KORE, Eugene, Ore.
JAMES, RICHARD
WQXR, New York, N. Y.
JAMISON, KEITH
WMBD, Peoria, 111.
JARRETT, SCOTT
WRNL, Richmond, Va.
JARVIEW, LES
KFBI, Wichita, Kans.
JARVIS, TED
WSLB, Ogdensburg, N. Y.
JARZEBOWSKI, CASIMIR
WHOM, Jersey City, N. J.
JAYNE, FRANK
WELI, Battle Creek, Mich.
JEFFERAY, BILL
WAAT, Jersey City, N. J.
JEFFUS, WELDON
KPLT, Paris, Texas.
JENKINS, ALUN
WCLE-WHK, Cleveland, Ohio.
JENKINS, BILL
WGNY, Newburgh, N. Y.
JENNINGS, AL
WSIX, Nashville, Tenn.
JENNINGS, AL
WTMC. Ocala, Fla,
JENSEN, J. ALLAN
KSL, Salt Lake City, Utah.
JESSE, GEORGE
WLAR, Lexington, Ky.
JESSE, RANDALL
WDAF, Kansas City, Mo.
JESTLEY, M. (Miss)
CJAT, Trail, B. C, Can.
JEWETT, TED
NBC. Cavalcade of America,
Ellen Randolph.
JEZLER, KARL
KHSL, Chico, Calif.
JOB, FENWICK
CKOC, Hamilton, Ontario, Can.
JOHIN, V.
CKCH, Hull, Que., Can.
JOHNS, WILLIAM M.
WFTL, Fort Lauderdale, Fla.
JOHNSON, AILEEN
KABR, Aberdeen, S. D.
JOHNSON, BERNARD
WCKY, Cincinnati, Ohio.
JOHNSON, BOB
KFBB, Great Falls, Mont.
JOHNSON, CHARLES
KWAL, Wallace, Idaho.
JOHNSON, IRWIN A.
WBNS, Columbus, Ohio.
JOHNSON, MARTIN
WFBM, Indianapolis, Ind.
JOHNSON, MOTT
KMA, Shenandoah, Iowa.
JOHNSON, OWEN
WSTV, Steubenville, Ohio.
JOHNSON, SETH
WDEV, Waterbury, Vt.
JOHNSON, TED
KMMJ, Grand Island, Nebr.
JOHNSON, VERNE
KUTA, Salt Lake City, Utah.
JOHNSTON, JR., HERB
KSLM, Salem, Ore.
JOHNSTON, MARVIN
KODL, The Dalles, Ore.
JOHNSTON, JR., W. R.
WAPO, Chattanooga, Tenn.
JOHNSTONE, FRED
WSLS, Roanoke, Va.
JONES, ARTHUR T.
WEW, St. Louis, Mo.
JONES, BILL
WSAY, Rochester, N. Y.
JONES, BOB
WDRC, Hartford, Conn.
JONES, ED
WSYR, Syracuse, N. Y.
JONES, HOWARD
WIP, Philadelphia, Pa.
JONES, IVAN
KALE, Portland, Ore.
JONES, JAMES
KSAM, Huntsville, Texas.
JONES, PAUL
KGB, San Diego, Calif.
JONES, PAUL
WFLA, Tampa, Fla.
JORDAN, HARRY
KOMO-KJR, Seattle, Wash.
JOUBARNE, J. P.
CKCH, Hull, Que., Can.
JOURNEAY, TOM
KRBC, Abilene, Texas.
JOY, RICHARD
KNX, Los Angeles, Calif.
JOYNER, GORDON
WMBD, Peoria, 111.
— K —
KABER, RUSS
KGCV, Mandan, N. D.
KaDELL, CARLTON
NBC. Backstage Wife, Wings
of Destiny.
KAISER, MARION
WGCM, Gulf port, Miss.
KALER, DAN
WFAS, White Plains, N. Y
791
ANNOUNCERS
KAMPE, MEL
WIL, St. Louis, Mo.
KANT, A. K.
KWAT, Watertown, S. D.
KANTOR, JOE
WHIP, Hammond, Ind.
KAPELSOHN, BARON
WLTH, New York, N. Y.
KARBAK, DAVE
KOY, Phoenix, Ariz.
KARL, MAX
WCCO, Minneapolis, Minn.
KARNSTEDT, CAL
KSTP, St. Paul, Minn.
KARSON, LEE
KTAR, Phoenix, Ariz.
KASPER, FRED
WMAQ-WENR, Chicago, 111.
KAY, BOB
WTAX, Spring-field, 111.
KAY, HARRY
WCKN, Kansas City, Kans.
KAY, RAY
WJRD, Tuscaloosa, Ala.
KEATHLEY, HAMPTON
KPRC, Houston, Texas.
KEATING, LAWRENCE
KGO-KPO, San Francisco,
Calif.
KEECH, KELVIN
NBC.
KEEFE, HOWARD
WSPR, Springfield, Mass.
KEEFE, PAUL
WCOP, Boston, Mass.
KEEGAN, FRANK
KRMD, Shreveport, La.
KEESE, KEN
WATL, Atlanta, Ga.
KELLEHER, PHIL
WQAM, Miami, Fla.
KELLER, FRED
WBNY, Buffalo, N. Y.
KELLEY, A. B.
KRLH, Midland, Texas.
KELLY, CHARLES
WROL, Knoxville, Tenn.
KELLY, JACK
KMA, Shenandoah, Iowa.
KELPE, HENRY
KOIL, Omaha, Nebr.
KELSEY, C. J. MOULTON
KXOK, St. Louis, Mo.
KELSEY, JOHN
WHOM, Jersey City, N. J.
KEMP, BILL
CFRB, Toronto, Ont., Can.
KEMPER, HOWARD
KBST, Big Spring, Texas.
KEMPER, LOU
KVOO, Tulsa, Okla.
KENNEDY, JOHN M.
KFAC, Los Angeles, Calif.
KENNEDY, KAN
WDAY, Fargo, N. Dakota.
KENNEDY, RALPH
KUOA, Siloam Springs
KENNY, STUART
CHML, Hamilton, Ont.
KENSKI, MICHAEL
WHOM, Jersey City, N. J.
KENT, ALAN
NBC. The O'Neills.
KENT, JR. CARL
WAKR, Akron, Ohio.
KENT, HAROLD
WGY, Schenectady, N. Y.
Ark.
Can.
KENT, JAMES
CKCK, Regina, Sask.
KENYON, JAN
KLS, Oakland, Calif.
KEPHART, WILLIAM
WENR-WMAQ, Chicago, 111.
KEPLAR, DICK
WEBC, Duluth, Minn.
KEPNER, ARCH
WQXR, New York, N. Y.
KERN, BRUCE
WTIC, Hartford, Conn.
KERNS, ROY
WKY, Oklahoma City, Okla.
KERR, DON
WBT, Charlotte, N. C.
KERR, PHIL
KFSG, Los Angeles, Calif.
KERRIGAN, JACK
WHO, Des Moines, Iowa.
KERWOOD, ORIE
KMMJ, Grand Island, Nebr.
KESTILA, WAYNE
WHLB, Virginia, Minn.
KIDD, WILBUR
WFMD, Frederick, Md.
KILLIAN, GEORGE
KOVO, Provo, Utah.
KIMBALL, TED
KSL, Salt Lake City, Utah.
KINCAID, FRED
KRRV, Sherman, Texas.
KING, A. C.
WEEI, Boston, Mass.
KING, ALLEN
WRBL, Columbus, Ga.
KINGSTON, DICK
WSFA, Montgomery, Ala.
LARRY ELLIOTT
Announcer
FRED ALLEN'S TEXACO STAR THEATRE
ALIAS "COLUMBIA'S STEPCHILD"
SIDNEY
WALTON
WOR • NBC • CBS
Written,
Pnaducei
792
ANNOUNCERS
KING, EDWARD
KGO-KPO, San Francisco, Cal.
KING, FULTON
WSVA, Harrisonburg-, Va.
KING, JEAN PAUL
NBC.
KING, JOE
WJSV, Washing-ton, D. C.
KING, JOHN REID
NBC. Grand Central Station.
KING, PERRY
KFAC, Los Angeles, Calif.
KING, WALTER
WINS, New York, N. Y.
KINNEY, GORDON
WCMI, Ashland, Ky.
KINZEL, JACK
KIRO, Seattle, Wash.
KIRBY, DURWARD
WMAQ-WENR, Chicago, 111.
KIRBY, LEE
WBT, Charlotte, N. C.
KIRK, JOHN
WSLS, Roanoke, Va.
KIRKHAM, ARTHUR
KALE, Portland, Ore.
KISTER, GEORGE
KMMJ, Grand Island, Nebr.
KISTLER, GLEASON
WKBB, Dubuque, Iowa.
KLIMPEL, HAROLD
KGCX, Wolf Point, Mont.
KLISE, R. A.
KRLC, Lewiston, Idaho.
KLUNK, MILLARD
WFMD, Frederick, Md.
KNAPP, CLINT
KROC, Rochester, Minn.
KNEASS, DONALD
KEX, KGW, Portland, Ore.
KNIGHT, FRANK
WOR, Newark, N. J.
KNIGHT, KIRK
WEXL, Royal Oak, Mich.
KNOERNSCHTLD, ELMER
KFUO, Clayton, Mo.
KNOX, RALPH
WGL-WOWO, Ft. Wayne, Ind.
KNUCKLES, LUTHER
WBLJ, Dalton, Ga.
KOLB, HAROLD
WEBR, Buffalo, N. Y.
KOVACH, FRANK
WHIP, Hammond. Ind.
KRAMER, HARRY
WINS, New York, N. Y.
KRAUSE, BERNARD
W 2XOY, Schenectady, N. Y.
KRCEK, JAMES
WEDC, Chicago, 111.
KRETSINGER, JACK
WJBC, Bloomington, 111.
KREUGER, FRANK
WHOM, Jersey City, N. J.
KREY, TED
WTCN, St. Paul, Minneapolis,
Minn.
KRUG, KEN
KSAM, Huntsville, Texas.
KRUG, PETER A.
WEBR, Buffalo, N. Y.
KRUPP, LARRY
WJW, Akron, Ohio.
KRUPP, ROGER
WTCN, St. Paul, Minneapolis,
Minn.
KULER, FRITZ
KRLD, Dallas, Texas.
KYLE, BILL
WLVA, Lynchburg, Va.
KYLER, JAMES F.
WCLO, Janesville, W. Va.
— L —
LABERGE, ROLAND
WFEA, Manchester, N. H.
LABERT, JULES M.
National Schools Program
WMCA, Hudson Canadian Furs
Program WHN, Ideal Plan
WMCA, Madison Personal
Loan Program WMCA-WINS.
LACEY, LEW
KTSA, San Antonio, Texas.
LACKEY, HECHT S.
WHOP, Hopkinsville, Ky.
LACY, JACK
WNBC, New Britain-Hartford,
Conn.
LAFFER, JACK
KANS, Wichita, Kans.
LAFFEY, FRED P.
WLAW, Lawrence, Mass.
LaFORCE, CHARLES
WEMP, Milwaukee, Wise.
LaGRAVE, JR., ED
KUSD, Vermillion, S. D.
LaHAYE, LOU
WICC, Bridgeport, Conn.
LAING, JOHN
KECA-KFI, Los Angeles, Calif.
LAKE, "BROWNIE"
KPAB, Laredo, Texas.
LAKE, J. B.
KVOO, Tulsa, Okla.
LALONDE, JEAN
CKAC, Montreal, Que., Can.
LAMB, RUSS
KFJZ, Fort Worth, Texas.
LAMBERT, KEN
WJPF, Herrin, 111.
LANG, BILL
KYW, Philadelphia, Pa.
LANG, "BILLY"
KFKA, Greeley, Colo.
LANG, FRED
WAAB-WNAC, Boston, Mass.
LANG, JUNE
KDAL, Duluth, Minn.
LANG, RUSSELL
WCSC, Charleston, S. C.
LANGFORD, PAUL
KRKD, Los Angeles, Calif.
LANGLEY, RALPH
KTSA, San Antonio, Texas.
LANSING, HAL
WTCH, St. Paul-Minneapolis,
Minn.
LANSING, JERRY
WTRY, Troy, N. Y.
LANTZ, JR., JAMES
KSAL, Salina, Kans.
LANTZ, STANLEY
WJBC, Bloomington, 111.
LaPLANTE, ROY
WFIL, Philadelphia, Pa.
LARANCE, JOHN
WNEW, New York, N. Y.
Chateau Martin Dance Parade,
News for Barney's.
LARMON, HELEN
WFAS, White Plains, N. Y.
LARSEN, EVELYN
KWIL, Albany, Ore.
LATEAU, HERBERT
KVOC, Tulsa, Okla.
LATHAM, J. JACKSON
KXA, Seattle, Wash.
LATHAM, WAYNE HENRY
WSPR, Springfield, Mass.
LAURENCE, JOHN
Beechnut Gum, Barney's Gold
Ribbon Wines, WNEW.
LAUX, ED
WAAT, Jersey City, N. J.
793
LAUX, FRANCE
KMOX, St. Louis, Mo.
LaVALLE, AL
WEDC, Chicago, 111.
LaVALLE, GENE
WMAN, Mansfield, Ohio.
LAVERY, DON
WEDC, Chicago, 111.
LAW, CHARLES
KLO, Ogden, Utah.
LAWDER, SAM
WINX, Washington, D. C.
LAWHON, JOEL
WFBC, Greenville, S. C.
LAWLOR, JOE
CHAB, Moose Jaw, Sask., Can.
LAWRENCE, DAN
KRNT-KSO, Des Moines, Iowa
LAWRENCE, G.
CJAT, Trail, B. C, Can.
LAWRENCE, GEORGE
CKCK, Regina, Sask., Can.
LAWRENCE, HAL,
CKGB, Timmins, Ont., Can.
LAWRENCE, JAMES
KLO, Ogden, Utah.
LAWRENCE, JERRY
WOR, Newark, N. J.
LAWRENCE, LARRY
WHLD, Niagara Falls, N. Y.
LAWSON, ROBERT
WMBS, Uniontown, Pa.
LAYMAN, CARROLL
WDAN, Danville, 111.
LAZAR, WILLIAM
WHA, Madison, Wise.
LeBRUN HARRY
WHEC, Rochester, N. Y.
LeBRUN, CLETE
KIDO, Boise, Idaho
LEE, H. W.
WMFD, Wilminton, N. C.
KWLC, Decorah, Iowa.
LEE, ZEB
WISE, Asheville, N. C.
LEEFERS, BOB
WMT, Cedar Rapids-Waterloo,
Iowa.
LeFEVRE, NEB
WFBM, Indianapolis, Ind.
LEFFLER, OWEN
WOI, Ames, Iowa.
LEIGHTON, BEN
WEBC, Duluth, Minn.
LEIN, GOODWIN
KSLM, Salem, Ore.
LEISFILD, C. H.
WBBL, Richmond, Va.
LELLMAN, JACK
KDAL, Duluth, Minn.
LEMEN, MATT
KVOA, Tucson, Ariz.
LeMON, MEL
KFAC, Los Angeles, Calif.
LEMOND, ROBERT
KNX, Los Angeles, Calif.
LePARD, GLEN
WOOD-WASH, Grand Rapids,
Mich.
LeROY, HARRY
KQW, San Jose, Calif.
LESQUIN, FRANK
WBIJ, Dalton, Ga.
LESTER, CHARLES
WPAD, Paducah, Ky.
LeTOURNEAU, ART
KIDO, Boise, Idaho.
LEVERTON, BUCK
WTAQ, Green Bay, Wise.
LEVIN, HARRY
WHOM, Jersey City, N. J.
ANNOUNCERS
LEVY, CLARENCE
WGAC, Augusta, Ga.
LEVY, ROBERT
KMBC, Kansas City, Mo.
LEWIS, ALLAN
CJOC, Lethbridg-e, Alberta,
Can.
LEWIS, BOB
WFPG, Atlantic City, N. J.
LEWIS, CHAS.
WBEN, Buffalo, N. Y.
LEWIS, DON
WWL, New Orleans, La.
LEWIS, JACK
KGFW, Kearney, Nebr.
LEWIS, JOHN P.
WJTN, Jamestown, N. Y.
LEY, MARTHA
WHOM, Jersey City, N. J.
LIBBY, JOHN C.
WCOU, Lewiston, Me.
LILES, MARDI
WWNC, Asheville, N. C.
LINDSAY, ART
KXRO, Aberdeen, Wash.
LINDSAY, JOHN
WGAC, Aug-usta, Ga.
LINN, J. B.
KGNC, Amarillo, Texas.
LINN, KEN
KOME, Tulsa, Okla.
LINTHICUM, WALTER
WBAL, Baltimore, Maryland.
LITE, KENNETH
KIT, Yakima, Wash.
LITTLE, JACK
KQW, San Jose, Calif.
LTVERANCE, ROBERT
WDLP, Panama City, Fla.
LIVESAY, BILL
KYA, San Francisco, Calif.
LLOYD, JACK
WTHT, Hartford, Conn.
LOCKWOOD, BOB
WELI, New Haven, Conn.
LOFBACK, BILL
WHLB, Virginia, Minn.
LOFFLER, GENE
KRNT-KSO, Des Moines, Iowa.
LOFTFIELD, KEITH
KTUC, Tucson, Ariz.
LOGAN, HORACE
KWKH, Shreveport, La.
LONDON, ETHEL
WTMC, Ocala, Fla.
LONDON, JACK
WMIN, St. Paul, Minn.
LONDON, JOE
KOCY, Oklahoma City, Okla.
LONG, DEANE S.
WAKR, Akron, Ohio.
LONGSTREET, R. L.
WFMD, Frederick, Md.
LOOSE, CARL
WPAR, Parkersburg-, W. Va.
LOREN, BILL
WLVA, Lynchburg, Va.
LOUDON, GORDON
KALB, Alexandria, La.
LOVELESS, WENDELL P.
WMBI, Chicago, 111.
LOWE, GUY W.
KFRU, Columbia, Mo.
LOWE, NORINE
WWNC, Asheville, N. C.
LOWERY, BYRON
WQAM, Miami, Fla.
LOWERY, MEADOR
KRLD, Dallas, Texas.
LOZANO, ROMULO
KGFI, Brownsville, Texas.
LUCAS, BEN
WRDW, Aug-usta, Ga,
LUCAS, MARK
WMAN, Mansfield, Ohio.
LUCAS, PETER
WOOD-WASH, Grand Rapids,
Mich.
LUDGATE, STERLING
WPRO, Providence, R. I.
LUDWIG, LYELL
WCLO, Janesville, W. Va.
LUKINS, HARRY
WAVE, Louisville, Ky.
LYLE, BOB
KMOX, St. Louis, Mo.
LYMAN, PETER
WTCN, St. Paul-Minneapolis,
Minn.
LYNCH, CECIL
KTRB, Modesto, Calif.
LYNCH, CHARLES
WBRY, Waterbury, Conn.
LYNCH, FRANK
CKLW, Windsor, Out., Can.
LYNN, GARY
KYW, Philadelphia, Pa.
LYNN, WALT
KERN, Bakersfield, Calif.
LYON, CHARLES
WMAQ-WENR, Chicago, 111.
LYON, DON
WTRY, Troy, N. Y.
LYON, EDDIE
KTUL, Tulsa, Okla.
RAY WINTERS
LA ROSA CONCERTS
MANUFACTURERS TRUST CO.
PARAMOUNT NEWSREEL
TOM HUDSON
Zlii4i0444i.ce/i and M. G.
Thirty Sponsored News
Shows Per Week
WMCA
Personal Representative
ADAMS AND ADAMS
794
ANNOUNCERS
LYONS, JIM
KVOE, Santa Ana, Calif.
LYTLE, EDWARD
WHIO, Dayton, Ohio.
LYTLE, HARRY
WMAN, Mansfield, Ohio.
— M —
McARDLE, ROD
KRBM, Bozeman, Mont.
McAULEY, TERRY
WEW, St. Louis, Mo.
McBATH, JAMES
KWAT, Watertown, S. D.
McBRIDE, LESTER
KGLU, Safford, Ariz.
McCAIN, BILL
WBRC, Birmingham, Ala.
McCALL, DON
WEBC, Duluth, Minn.
McCALLISTER, PAUL
KVSF, Santa Fe, N. M.
McCANN, JAMES J.
WIBG, Glenside, Pa.
McCarthy, charles f.
WHN, New York, N. Y.
McCarthy, frank
WBRK, Pittsfield, Mass.
McCarthy, jack
KORE, Eugene, Ore.
McCarthy, jack
NBC.
McCarthy, jack
WXYZ, Detroit, Mich.
McCAULEY, HOWARD
KSRO, Santa Rosa, Calif.
McCAULEY, JOE
WHAT, Philadelphia, Pa.
McCLANAHAN, STEELE
KRBC, Abilene, Texas.
McCLAY, JOHN L.
WBAB, Atlantic City, N. J.
McCONNELL, PAUL
KMYC, Marysville, Calif.
McCORMACK, MALCOLM L.
WBZ-WBZA, Boston and
Spring-field, Mass.
McCORMICK, NED
CHS J, St. John, N. B., Can.
McCORMICK, STEPHEN J.
WOL, Washington, D. C.
McCOY, JACK
WBLJ, Dalton, Ga.
McCRAE, JIM
CJRC, Winnipeg", Man., Can.
McCRAE, LES
KEVC, San Luis, Obispo,
Calif.
Mccreary, doug
KTRB, Modesto, Calif.
McCRORY, WILLIAM
KWFC, Hot Springs, Ark.
Mcculloch, mark
WPIC, Sharon, Pa,
McCULLOUGH, BILL
WJR, Detroit, Mich.
McCULLOUGH, DAN
WOR, Newark, N. J.
McCUMBER, W. H.
KRLH, Hidland, Texas.
McDANIEL, CARL
KLUF, Galveston, Texas.
McDERMOT, D.
CKMO, "Vancouver, B. C, Can.
Mcdonald, frank
WLLH, Lowell-Lawrence,
Mass.
Mcelroy eddie
KWJJ, Portland, Ore.
Mcelroy, jack
KTUL, Tulsa, Oklohoma.
McELVEEN, M.
WCOS, Columbia, S. C
McENIRY, MATTHEW
KLZ, Denver, Colo.
McEWEN, CHARLES
WOPI, Bristol, Va.
McFARLANE, JAMES
KVCV, Redding:, Calif.
McFEE, ALLAN —— ~
CBY-CBL, Toronto, Ont., Can.
McGILL, RAY
KMJ, Fresno, Calif.
McGINN, WES
WGNY, Newburgh, N. Y.
McGINNIS, BOB
KMJ, Fresno, Calif.
McGIVERN, FRANK
WJBC, Blooming-ton, 111.
McGLOGAN, FRANK
KSTP, St. Paul, Minn.
McGOFFIN, WM.
KXRO, Aberdeen, Wash.
McGOWAN, GEORGE L.
KFPY, Spokane, Wash.
McGRANE, J. C.
KVSF, Santa Fe, N. M.
McGRATH, ED
WSPA, Spartanburg-, S. C.
McGUIRE, RAY
WGRM, Grenada, Miss.
McILVAIN, HARRY
WCAU. Philadelphia, Pa.
McININCH, NELSON
KDYL, Salt Lake City, Utah.
Mcintosh, john
WKAR, East Lansing-, Mich.
McINTYRE, HAL
KYA, San Francisco, Calif.
McINTYRE, RUSSELL
WSTP, Salisbury, N. C.
McKEE, THOMAS F.
WJTN, Jamestown, N. Y.
Mckenzie, otis
KTEM, Temple, Texas.
McKIERNAN, GERALD
WAKR, Akron, Ohio.
McKINNEY, MAURICE
WMSD, Muscle Shoals, Ala.
Mcknight, john
WDOD, Chattanooga, Tenn.
Mcknight, wes
CFRB, Toronto, Ont., Can.
Mclaughlin, francis
WGBI, Scranton, Pa.
McLEAN, BOB
CHAB, Moose Jaw, Sask.,
Can.
McLONDON, JAMES
WHKY, Hickory, N. C.
McMARTON, C.
KVFD, Fort Dodge, Iowa.
McMASTER, JOHN J.
WMEX, Boston, Mass.
McNAMARA. DON
KECA-KFI, Los Angeles,
Calif.
McNICHOL, JACK
KFBB, Great Falls, Montana.
Mcpherson, chas.
KWOC, Poplar Bluffs, Mo.
Mcquillan, jack
CKTB, St. Catherines, Ont.,
Can.
McRAE, TOM
WJMS, Ironwood, Mich.
McWHORTER, DON
WBLK, Clarksburg, W. Va.
MABRY, BOB
WCAR, Pontiac, Mich.
MABRY, JOE
WHUB, Cookeville, Tenn.
MACDONALD, ARCH
WBZ-WBZA. Boston and
Springfield, Mass.
MacDONALD, BRUCE
WEMP, Milwaukee, Wise.
MacDONALD, JOHN C.
WPIC, Sharon, Pa.
795
MacDONALD, WILLIAM
WCAR, Pontiac, Mich.
MacDONNELL, DANIEL
WLAW, Lawrence, Mass.
VlacDONNELL, JOHN
KLS, Oakland, Calif.
MacFARLAND, JESSICA
WMBD, Peoria, 111.
MacINNES, R.
CFRN, Edmonton, Alberta,
Can.
MACK, CY
CBY-CBL, Toronto, Ont., Can
MACK, FLOYD
NBC. Bell Telephone Hour.
MACK, WAYNE
WGAR, Cleveland, Ohio.
MacKAY, STUART
CJKC, Winnipeg, Man., Can.
MacKENZIE, GEORGE
WELL, Battle Creek, Mich.
MACKENZIE, NORRIS
CJCA, Edmonton, Alberta,
Can.
MACKNESS, RAY
CBR, Vancouver, B. C, Can.
MacKNIGHT, JOHN
WDGY, Minneapolis, Minn.
MACLEOD, DUNCAN
KALE, Portland, Ore.
MACLEOD, ROBERT
KFYR, Bismarck, N. D.
MacMILLAN, DON
CKCK, Regina, Sask., Can.
MacMILLAN, LOWELL
WHEC, Rochester, N. Y.
MacNAMEE, DOUG
WGBI, Scranton, Pa.
MACON, DON
KMBC, Kansas City, Mo.
MacRAE, ROSS
CKCK, Regina, Sask., Can.
MACY, BERNARD
WISE, Asheville, N. C.
MADAILLE, GEORGE
WSKB. McComb, Miss.
MADDOX, RALPH
WJDX, Jackson, Miss.
MAGEE, GEORGE
WEVD, New York. N. Y.
MAGNUSON, J. WOODROW
WHBF, Rock Island, 111.
MAHANEY, ROBERT
WIBX, Utica, New York.
MALLEY, CAP
WNAX, Yankton, S. D.
MALLOW, JOHN L.
KFPY, Spokane, Wash.
MALLOY, LES
KSAN, San Francisco, Calif.
MALONEY, VINCENT
WAAB-WNAC, Boston, Mass.
MALOUIN, E.
CKRN, Rouyn, Que., Can.
MALOUIN, ROY
CKAC, Montreal, Que., Can.
MANN, BOB
WAPI, Birmingham, Ala.
MANN, HERB S.
WRJN, Racine, Wise.
MANN, LEO
WLLH, Lowell-Lawrence,
MANN, NORMAND
KRLC, Lewiston, Idaho.
MANNING, JACK
WBZ-WBZA, Boston and
Springfield, Mass.
MANNING, KNOX
NBC. Adventures of Sherlock
Holmes, Where and When.
MANNING, RAY
WIL, St. Louis, Mo.
MANNING, TOM
WTAM, Cleveland, Ohio.
ANNOUNCERS
MANNS, WILLIAM
WCAM, Camden, New Jersey
MANSFIELD, CHESTER MAU-
RICE
WINN, Louisville, Ky.
MANSFIELD, JOSEPH
WJAR, Providence. R. I.
MANSFIELD, LARRY
WKAT, Miami. Beach. Fla.
MAQUIRE, WALTER
WCAM. Camden, N. J.
MARCELLE, LOU
KFWB, Los Angeles, Calif.
MARCH, MILL
WFPG, Atlantic City, N. J.
MARK, CARL
WCLE-WHK, Cleveland. Ohio.
MARKS, GARNETT
WKRC, Cincinnati.
MARLER, HAROLD
WCMI. Ashland. Ky.
MARSHALL, DON
KFIZ, Fond-du-Lac, Wise.
MARSHALL, JOHN
WHLS, Port Huron, Mich.
MARSHALL, JOHN
WLAV. Grand Rapids. Mich.
MARSHALL, RAT
WHOM, Jersey City, N. J.
MARTA, JACK
WJMS, Ironwood, Mich.
MARTIN, BOB
WAAT, Jersey City, N. J.
MARTIN, EDDIE
WDZ, Tuscola, 111.
MARTIN, GEORGE
WMSD, Muscle Shoals, Ala.
MARTIN, GEORGE
WTHT. Hartford. Conn.
MARTIN, JACK
WKBH, La Crosse, Wise.
MARTIN, JIMMY
WSAZ, Huntington, W. Va.
MARTIN, LOU
KOAM, Pittsburg, Kans.
MARTIN, PAUL
WBAB. Atlantic City, N. J.
MARTIN, THOMAS E.
WIS. Columbia, S. C.
MARTIN, WILLIAM
KBIZ. Ottumwa, la.
MASON, LIN
WKRC, Cincinnati, Ohio.
MASON, SYDNEY
WXYZ, Detroit, Mich.
MASTERSON, PAUL
KOY, Phoenix, Ariz,
MATHESON, MAC C.
KTUC, Tucson, Ariz.
MATHEWS, BILL
KMYC, Marysville. Calif.
MATHEWS, PHILLIP
WHKY, Hickory, N. C.
MATHIE, R.
CKOV. Kelowna, B. C, Can.
MATTHEWS, JAMES
KGO-KPO, San Francisco,
Calif.
MATTHEWS, RALPH
KGFF. Shawnee. Okla.
MATTHEWS, THOMAS
WLAK, Lakeland, Florida.
MATTISON, CARL
WABY, Albany, N. Y.
WATTS, WARREN
KOB, Albuquerque, N. M.
MAWSON, RICHARD
WBAX, Wilkes-Barre, Pa.
MAXNESS, HAROLD
WCAR, Rapid City, S. D.
MAXWELL, JIM
CFQC, Saskatoon, Sask., Can.
MAXWELL, TOM
WGST, Atlanta, Ga,
MAY, LEON
WDNC, Durham, N. C.
MAYNARD, JACK
KPAC, Port Arthur, Texas.
MEAD, WARREN
WTMJ, Milwaukee, Wise.
MEAKIN, LEONARD
WINX. Washington, D. C.
MEHL, CARL
KFUO, Clayton, Mo.
MELBY, EARL
WLOF, Orlando, Fla.
MELIC, WILLIAM F.
WWNC, Asheville, N. C.
MELOF, MITCHELL
WDAK, West Point, Ga.
MENCHACA, JOSE
WHOM, Jersey City, N. J.
MERCIER, JOSEPH
WCAR, Pontiac, Mich.
MEREDITH, ALICE
KFRU, Columbia, Mo. Wo-
men's Radio Journal, Musical
Clock.
MEREDITH, LEE CARL
WOMI. Owensboro, Ky.
MERINO, JOHN
KTUC, Tucson, Ariz.
MERRIAM, DWIGHT
WKBN, Youngstown, Ohio.
MERRIDEN, REG
WKOK, Sunbury, Pa.
MERRYMAN, ROBERT
KDKA, Pittsburgh, Pa.
KNOX MANNING
WEST COAST ACE COMMENTATOR
CBS — NBC
Announcing — Dramatics
SHERLOCK HOLMES
ART
GREEN
"Setting Records"
for:
TASTY BREAD
FEDERAL LIFE & CASUALTY CORP.
MISSION BELL WINES
FLEMEX
MADISON LONG ISLAND PERSONAL LOAN CO.
UTILITIES ENGINEERING INSTITUTE
A. B. CAMPBELL CARPET CLEANING CO.
DAVEGA STORES
REMINGTON RAND
BARNEY'S CLOTHES
and TRANSCRIPTIONS
WMCA • WHN
796
ANNOUNCERS
MERTENS, PETER
KIRO, Seattle, Wash.
METCALF, AL BERT
KXOK, St. Louis, Mo.
METCALF, DEAN
KARM, Fresno, Calif.
MEYER, KEN
WSIB, Ogdensburg, N. Y.
MEYERS, TED
KECA-KFI, Los Angeles,
Calif.
MEYERS, WENDELL
KFIZ, Fond-Du-Lac, Wise.
MICHAEL, EDWARD
WXYZ, Detroit, Mich.
MICHAEL, RAYMOND
WMAL-WRC Washing-ton
D. C. -
MIDGELY, JOHN
WCBS, Spring-field, 111.
MILBURN, JESSE
KRLD, Dallas, Texas.
MILBURN, MEL
KHSL, Chico, Calif.
MILES, ROBERT
WOAI, Ames, Iowa.
MILLER, C. A.
WCBS, Spring-field, 111.
MILLER, DAVE
WAAT, Jersey City, N. J.
MILLER, DeWITT
CKNX, Wing-ham, Ontario,
Can.
MILLER, GLEN
KOAM, Pittsburg-, Kans.
MILLER, HAL
WAAB-WNAC, Boston, Mass.
MILLER, HAROLD
WEDC, Chicag-o, 111.
MILLER, JOHN R.
KOMO-KJR, Seattle, Wash.
MILLER, LEROY
KYW, Philadelphia, Pa.
MILLER, LINCOLN W.
KFAR, Fairbanks, Alaska.
MILLER, PAUL
WKOK, Sunbury, Pa.
MILLER, RAY
KFJZ, Forth Worth, Texas.
MILLER, RUSSELL
KTOK, Oklahoma City, Okla.
MILLER, WILBUR
KTAR. Phoenix. Ariz.
MILLETT, RICHARD L.
WMRN, Marion, Ohio.
MILLON, RENE
KGFI, Brownsville, Texas.
MILLS, GORDON
KGER, Long- Beach, Calif.
MILLS AP, JOHN
WMGA. Moultrie, Ga.
MILTON, LEW
WHBU, Anderson, Ind.
MLMS, STUART
WAPI, Birmingham, Ala.
MINER, PAUL
KVOO, Tulsa, Okla.
MINGUELA, S.
WPRA, Mayag-uez, Puerto
Rico.
MINGUS, BRO
KVWC, Vernon, Texas.
MINIUM, JAMES
WHIZ. Zanesville, Ohio.
MINTON, J. R.
WEBQ, Harrisburg, 111.
MISHLER, BILL
WWJ, Detroit, Mich.
MITCHELL, EVERETT
WENR-WMAQ, Chicago, 111.
MITCHELL, FRANKLIN C.
WJR, Detroit, Mich.
MITCHELL, J. B.
CKTB, St. Catherines, Ontario,
Can.
MITCHELL, JACK
KTSA, San Antonio, Texas.
MITCHELL, JAMES
WCLS, Joliet, 111.
MITCHELL, JOE
KALE, Portland, Ore.
MITCHELL, ROD
WNEW, New York, N. Y.
MOAN, HAROLD C.
KOMO-KJR, Seattle, Wash.
MOBLEY, ERNEST
KVWC, Vernon, Texas.
MOEGLE, FRED
WTMV, East St. Louis, 111.
MOFFETT, RAYMOND W.
WCAO, Baltimore, Md.
MONAGHAN, GEORGE
WTHT, Hartford, Conn.
MONDAY, RAY
KPDN, Pampa, Texas.
MONK, LLOYD
CKGB, Timmins, Ont., Can.
MONROE, WILSON
KRBM, Bozeman, Mont.
MONTGOMERY, JAMES
KSCJ, Sioux City, Iowa.
MONTGOMERY, JOHN
WFPG, Atlantic City, N. J.
MOODY, DAVE
KPAB, Laredo, Texas.
MOON, ROBERT
KNX, Los Ang-eles, Calif.
MOONEY, DOW
WFAA, Dallas, Texas.
MOORE, HAL
WNEW, New York, N. Y.
MOORE, LINDLE
WEBQ, Harrisburg, 111.
MOORE, MARIAN
WFTL, Fort Lauderdale, Fla.
MOORE, PAUL E.
KOMO-KJR, Seattle, Wash.
MOORE, S.
CKBI, Prince Albert, Sask.,
Can.
MOORE, TOM
WIBG, Glenside, Pa.
MOORE, VERN
KIDO, Boise, Idaho.
MORELAND, EARL
WMC, Memphis, Tenn.
MORELAND, HARRY
WROL, Knoxville, Tenn.
MORGAN, DALE
KSO-KRNT, Des Moines, Iowa.
MORGAN, GENE
WMCA, New York, N. Y.
MORGAN, HENRY
WOR, Newark, N. J.
MORGAN, JOHN CARL
WTAR Norfolk, Va.
MORGAN, RAY
WBAB, Atlantic City, N. J.
MORGAN, RICHARD
WHDL, Olean, N. Y.
MORGAN, ROBERT
WKRC. Cincinnati, Ohio.
MORGAN, WILLIAM
WCAR, Pontiac, Mich.
MORRJER, R.
CFRN, Edmonton, Alberta,
Can.
MORRIS, BEN
WKY. Oklahoma City, Okla.
MORRIS, BOB
KPDN, Pampa, Texas.
MORRIS, COLTON G.
WBZ-WBZA, Boston-Spring-
ficid. Mass.
MORRIS, DON
WWJ. Detroit, Mich.
MORRIS, JACK
KOME, Tulsa, Okla.
MORRIS, VERA
KGFW, Kearney, Nebr.
797
MORRISON, HERBERT
WCAE, Pittsburg-h, Pa.
MORRISON, IRVINE
CKSO, Sudbury, Ont., Can
MORRISON, WILBUR
WGY, Schenectady, N. Y.
MORTENSON, BRYN
WOPI, Bristol, Va.
MORTIMER, ROSS
CJOR, Vancouver, B. C, Can.
MOSELEY, PAUL
KFJM, Grand Forks, N. D.
MOSES, JOHN B.
WHKC, Columbus, Ohio.
MOTT, D.
CJCS, Stratford, Ont., Can.
MOUSSEAU, ROMEO
CHLP, Montreal, Que., Can.
MOVER, BILL
CKWX, Vancouver, B. C,
Can.
MOYLAN, NEAL
WFBL. Syracuse, N. Y.
MUELLER, MARVIN
KDRO, Sedalia, Mo.
MULHOLLAND, ROSS
WXYZ. Detroit, Mich.
MULLINS, BERNARD
WTIC, Hartford, Conn.
MULLINAX, EDWIN
WHMA, Anniston, Ala.
MULROY, BERT
WFHR, Wisconsin Rapids,
Wise.
MUNCY, HUGH
WSOY, Decatur, 111.
MUNIER, DALE
WHIO, Dayton, Ohio.
MUNSON, LYLE
WTAX, Spring-field, 111.
MURPHY, CHARLES
WINX, Washington, D. C.
MURPHY, EDWARD
WROK, Rockford, 111.
MURPHY , JACK
KFRC, San Francisco, Calif.
MURPHY, JOHN
WSUN, St. Petersburg, Fla.
MURPHY, MICKEY
KRRV, Sherman, Texas.
MURPHY', ROBERT
KSTP, St. Paul-Minneapolis,
Minn.
MURRAY, EARNEST
KATE, Albert Lea, Minn.
MURRAY, MICHAEL
WCBM, Baltimore, Md.
N
NASH, BARNES
WHIS, Bluefield, W. Va.
NASH, BERT
KROY, Sacramento, Calif.
NAUMAN, DICK
KWFT, Wichita Falls, Texas.
NEAL, JIM
KOME, Tulsa, Okla.
NEGLEY, JACK
WINS, New York, N. Y.
NEHER, DE
WEBC, Duluth, Minn .
NEHRLING, WALLY
WIRE, Indianapolis, Ind.
NEIMAN, TONI (Miss)
WLTH, New York, N. Y
NELSON, BUD
KDAL, Duluth. Minn.
NELSON, HELYN
KWAL, Wallace. Idaho.
NELSON, HOWARD
WDAY, Fargo, N. D.
NELSON KARL
WTOL, Toledo, Ohio.
NELSON, KENNEDY
WAAF, Chicago, 111.
ANNOUNCERS
NELSON, RALPH
WDAF, Kansas City, Mo.
NELSON, ROSS
WGRM. Greenwood, Miss
NELSON, THOMAS
KSLM. Salem. Ore.
NESMITH, FRANK
KHUB. Watsonville, Calif.
NEVILLE, BILL
KROC. Rochester. Minn.
NEW. GILBERT
WCKY. Cincinnati. Ohio.
NEWBURY, WALTER
WCAP. Asbury Park, N. J.
NEWELL, H. W.
WEEI. Boston. Mass.
NEWHOUSE, JOHN
WENT, Elmira, N. Y.
NEWTON, WALTON
WIP. Philadelphia. Pa.
NICKELL, JOE
WIBW. Topeka. Kansas.
NILES, KEN
CBS. Big- Town.
NILES, NADIA
CBS. Big- Town.
NIXON, IVOR
CKOC. Hamilton, Ont., Can.
NOBLE DICK
WAVE. Louisville. Ky.
NOLAN, JAMES
KUJ. Walla Walla, Wash.
NOLAN, NATHAN
WBML. Macon. Ga.
NORDIN, KAY
WFHR, Wisconsin Rapids.
Wise.
NORMAN, HORACE
WADC, Akron. Ohio.
NORMANDIN, MICHEL
CHLP, Montreal, Que., Can.
NORTON, FRANK
WMAS, Springfield. Mass.
NOVINS, STUART
WESX, Salem, Mass.
NOWINSKI, EDWARD
WHOM, Jersey City, N. J.
©
OAKES. BARNEY
WATL, Atlanta, Ga.
OATES, WILLIAM M.
WLBJ. Bowling Green, Ky.
OBERLIN, RICHARD
WMAN, Mansfield, Ohio.
O'BRIEN, DON
KTUL. Tulsa. Okla.
O'BRIEN, JOE
WMCA, New York. N. Y.
O'CONNOR, CHARLES
NBC. Johnny Presents.
O'CONNOR, EDWARD
WPRO, Providence, R. I.
O'CONNOR, ROD
KSL. Salt Lake City, Utah.
O'DELL, GEORGE STUART
WOPI, Bristol, Tenn.
O'DELL, JACK
WCFL, Chicago. 111.
ODELL, STUART
WHIS. Bluefield. W. Va.
O'DONNELL, H.
CKY, Winnipeg. Man., Can.
O'DONNELL, HAROLD
KVCV, Redding. Calif.
OFFHAUS, RUSSELL E.
WCOP, Boston, Mass.
O'HOWARD, JOHN
KQV, Pittsburgh, Pa.
OLIPHANT, PAUL
WLAC, Nashville, Tenn.
OLSEN, HOWARD
KWAL, Wallace, Idaho.
OLSON, DICK
WIND, Gary, Ind.
OLSON, HARVEY
WDRC, Hartford, Conn.
OLSON, RAY
WOW, Omaha. Nebr.
O'NEILL, JACK
WFBL, Syracuse, N. Y.
ORAVITZ, JULE
WRJN, Racine. Wise.
O'REILLY, JAY
WJLS, Beckley. W. Va.
ORMISTON, NELDO
KWG, Stockton, Calif.
OSBORN, JIM
KRIC, Beaumont, Texas.
O'SHEA, James
WLEU, Erie, Pa.
OSKIERKO, EDWARD
WHIP, Hammond, Ind.
OSTBY, JOHAN
WCAL. Northfield, Minn.
OTIS, DON
KFAC, Los Angeles, Calif.
OTIS, EDWARD
WAAB-WNAC. Boston. Mas
O'TOOLE, WILLIAM J.
WCAO, Baltimore, Md.
OTT, WOODROW
WENT, Elmira, N. Y.
OTTE, GEORGE
KERN, Bakersfield, Calif.
. . . Announcer
Chase and Sanborn Union Oil Show
Everyman's Theatre Point Sublime
Little 01' Hollywood
JOHI)
LAUREflCE
ANNOUNCER
WNEW
SPORTS
SPECIAL EVENTS NARRATION
BEECH NUT GUM
BARNEY'S MEN'S CLOTHES
GOLD RIBBON WINES
798
ANNOUNCERS
OVENDEN, K. K.
WEEI, Boston, Mass.
OVERBAY, PAUL
WAGA, Atlanta, Ga.
OWEN, Jr., FORREST
WKAR, East Lansing-, Mich.
OWEN, FRAN
WINX, Washing-ton, D. C.
OWEN, JAY
WSLS, Roanoke, Va.
OWENS, ALFRED
WJRD, Tuscaloosa, Ala.
OWENS, ARTHUR
WCSH, Portland, Me.
OWENS, LOY
UJIC, Sault Ste. Marie, Out.,
Cann.
OWENS, MAURICE P.
WROK, Roekford, 111.
OXMAN, CARL
WMIN, St. Paul, Minn.
P
PAAR, JACK
WGAR, Cleveland, Ohio.
PACKARD, HARRY H.
KFEQ, St. Joseph, Mo.
PACKER, VICTOR
WLTH, New York, N. Y.
PADGETT, PAT
WBML, Maeon, Ga.
PAGE, ALLAN
KVOO, Tulsa, Okla.
PAGE, BOB
KGGF, Coffey ville, Kans.
PAGE, NORM
WHLB, Virginia, Minn.
PAIGE, NORMAN
KGO-KPO, San Francisco,
Calif.
PAINTON, KEITH
KCRC, Enid, Okla.
PALMER, CLARENCE
KVOE, Santa Ana, Calif.
PALMER, HUGH
CBR, Vancouver, B. C, Can.
PALMER, LOU
KBST. Big- Spring-, Texas.
PALMER, SELDEN R.
KTRB, Modesto, Calif.
PALMER, WILLIAM
W.TAC. Johnstown. Pa.
PALMERI. VINCENT E.
WELL New Haven, Conn.
PARADY, BILL
KBST, Big- Spring-, Texas.
PARISH, A. S.
KWOC, Poplar Bluff, Mo.
PARK, CHARLES
WFDF, Flint, Mich.
PARKER, AL
WTRY, Troy. N. Y.
PARKER, BILL
WRAL, Raleigh, N. C.
PARKER, DON
KRNT-KSO. Des Moines, Iowa.
PARKER, F. B.
KPPC. Pa«adena, Calif.
PARKER, GLEN
WHO. De« Moines. Iowa.
PARKER, LAWRENCE, M.
KFEO. St. Joseph, Missouri
PARKER, SAM
WIOD, Miami, Fla.
PARKS. AL
WATL. Atlanta. Ga.
PARSON, WILLIAM C.
KTOH. Lihue. T. H.
PARSONS, FRED
WLOG, Logan, W. Va.
PARSONS, ROBERT
WMBI, Chicag-o, 111.
PARTON, CLAUDE
WOLF, Syracuse, N. Y.
PASCOE, HARRY W.
WWNC, Asheville, N. C.
PATCH, CAMPBELL
WJAC, Johnstown, Pa.
PATTERSON, CREAN
WNBC, New Britain-Hartford,
Conn.
PATTERSON, FREDERICK J.
KOMO-KJR, Seattle, Wash.
PATTERSON, LYLE
WHLS, Port Huron, Mich.
PATTERSON, NORWOOD
KSAN, San Francisco, Calif.
PATTERSON, WALTER
WSPD, Toledo, Ohio.
PAUL, DAN
KFDM, Beaumont, Texas.
PAUL, ED
WCFL, Chicag-o, 111.
PAULIN, PIERRE
KDKA, Pittsburgh, Pa.
PAULSEN, JACK
WOC, Davenport, Iowa.
PAULSEN, VARNER
WCOU, Lewiston, Me.
PAULSON, ROBERT
KATE, Albert Lea, Minn.
PAYNE, LARRY
WJR, Detroit, Mich.
PAYNE, ROBERT
WCOU, Lewiston, Me.
PEACH, DOROTHY
KVRS, Rock Springs, Wyo.
PEAK, GENE
WPAD, Paducah, Ky.
PEARSON, FORT
NBC. Beat the Band, Fitch
Bandwag-on, Guiding- Lig-ht,
Quiz Kids, Alec Templeton
Time.
PECK, HARRY
KFBI, Wichita, Kans.
PEDEN, TOM
WIRE. Indianapolis, Ind.
PELL, ERNEST
WPAD, Paducah. Ky.
PENCKE, PAUL
WKAT. Miami Beach, Fla.
PENDERGRAST, WILLIAM
WNBH, New Bedford, Mass.
PENNERT, ADRIAN
WARD, Brooklyn, N. Y.
PENNEY, WILLIAM
WSAV, Savannah, Ga.
PEPPER, WILLIAM
WPAY, Portsmouth, Ohio.
PERRIN, KEYES
WOKO, Albany, N. Y.
PERRIN, KEYES
W2XOY, Schenectady, N. Y.
PERRIN, T. E. PAT
KRRV, Sherman. Texas.
PERRY, CAMERON
CJOC, Lethbridge. Alberta,
Can.
PERRY, EMMETT
WAAF, Chicag-o, 111.
PERRY, ROBERT N.
WORL, Boston. Mass.
PETERSEN. ART
WCMT, Ashland. Ky.
PETERSON, JACK
WDZ, Tuscola, 111.
PETERSON, HARRY
KOBH, Rapid City, S. D.
PETERSON, RAY
KUJ, Walla Walla. Wash.
PETTAY, FRANCIS
WCLE-WHK. Cleveland, Ohio.
PEYTON, STANLEY
WAKR, Akron, Ohio.
PHELPS, STUART
WFHR, Wisconsin Rapids,
Wise.
799
PHILBIN, BOB
WCLS, Joliet, 111.
PHILLIPS, BILLY
KIDO, Boise, Idaho.
PHILLIPS, CHESTER
WADC, Akron, Ohio.
PHILLIPS, DON
Columbia's Country Journal
CBS, Barnyard Follies CBS,
Good News WMCA.
PHILLIPS, DON T.
KRBC, Abilene, Texas.
PHILLIPS, HAROLD
WRNL, Richmond, Va.
PHILLIPS, OREL
KHSL, Chico, Calif.
PHILLIPS, THOMAS C.
WDAK, West Point, Ga.
PICKARD, GEORGE
WSPD, Toledo, Ohio.
PIERCE, EDDIE
WDLP, Panama City, Fla.
PIERCE, LESLIE
KWFT, Wichita Falls, Texas.
PIERCE, NORM
WIND, Gary, Ind.
PIERCE, WILLIAM
WGBI, Scranton, Pa.
PIERSON, JOE
WFBM, Indianapolis, Ind.
PITT, W. LOWELL
KWAT, Watertown, S. D.
PIVEN, JERRY
WGBI. Scranton, Pa.
PLAMADORE, RAY
WKBH, La Crosse, Wise.
PLATT, JIM
WDEV, Waterbury, Vt.
PLUMLEE, PAUL
KGLU, Safford, Arizona.
PLUMMER, ROBERT
KFIO, Spokane, Wash.
POINDEXTER, RUTH
KXRO, Aberdeen, Wash.
POINTELL, CHARLES
WFIG, Sumter, S. C.
POLLARD, JAMES
WBZ-WBZA, Boston- Spring-
field, Mass.
POLLARD, BILL
WFBC, Greenville, S. C.
POLLOCK, BOB
WSB, Atlanta, Ga.
POLLOCK, GRANT
KGO-KPO, San Francisco,
Calif.
POLLOCK, LEE
KGKB, Tyler, Texas.
POOLE, BILL
WGPC, Albany, Ga.
POPE, MARSHALL
KFJZ, Fort Worth. Texas.
PORTER, WINSLOW7
WORL, Boston, Mass.
POSKA, AL
KECA-KFI, Los Ang-eles, Calif.
POTTER, JOHN
KROW, Oakland, Calif.
POWELL, JIMMY
KVOA, Tucson, Ariz.
POWELL, KENNETH
WENY, Elmira. N. Y.
POWERS, RALPH
WFBR, Baltimore. Md.
POWERS, TOM
WAAB-WNAC. Boston, Mass.
PRESBY, ARCHIE
KGO-KPO, San Francisco,
Calif.
PRESTON, MARLOWE
KGKL, San Ang-elo, Texas.
PRICE, JAMES
WCAM, Camden, N. J.
PRIMM, ART
KMO, Tacoma. Wash.
ANNOUNCERS
PROCTOR, ROBERT
WDAE, Tampa, Fla.
FROYAN, BOB
WDRC. Hartford, Conn.
PRYOR, .JEM
WJAR. Morg-antown. W. Va.
PUCKETT, BERT
WMT, Cedar Rapids-Waterloo.
Iowa.
PUXYER, ALBERT
WJOB. Hammond. Ind.
PURCELL, BOB
WCFL. Chicaero. 111.
PURCELL, CHARLES W.
WCAO. Baltimore. Md.
PURCELL, RICHARD
WMEX, Boston, Mass.
PUTNAM, GEORGE
NBC. Sunday News Highlights.
PYE. JAMES K.
WMT, Cedar Rapids-Waterloo,
Iowa.
PYLE, J. HOWARD
KTAR, Phoenix, Ariz.
PYRON, DICK
WAGA. Atlanta, Ga.
— Q —
QUALTROUGH, MORRISON
KROD, El Paso. Texas.
QUAYE, MACKIE
WWNC. Asheville, N. C.
QUAYE, MORRIS
WDOD, Chattanooga, Tenn.
— R —
RADCLIFFE, FRANK
CFOS. Owen Sound. Ont.. Can.
RAE, JOHN
CJOR, Vancouver. B. C, Can.
RAFFERTY, TOM
CKCR, Kitchener, Ont., Can.
RANCE, FRANK
KRMC, Jamestown, N. D.
RAND, G. N.
WOKO, Albany, N. Y.
RAND, RICHARD
KALE. Portland, Ore.
RANDALL, TED
WTMV, East St. Louis, 111.
RAPIEFF, KENNETH
WICC. Bridgeport, Conn.
RASH, BRYSON
WMAL-WRC, Washington,
D. C.
RATHBUN, JACK
WJHP, Jacksonville. Fla.
RATKUS, J.
WHOM. Jersey City, N. J.
RAYENEL, J.
WHFC. Cicero, 111.
RAWSON, BOB
WIL. St. Louis. Mo.
RAY, DAVID WELLMAN
WSAU, Wausau, Wise.
RAY, ED
WDAE, Tampa. Fla.
REAGAN, NEIL
KFWB. Los Ang-eles, Calif.
REDDING, GORDON
WBNY. Buffalo. N. Y.
REED, CHARLES
WJBC, Blooming-ton. 111.
REEVES, BILL
WHUB. Cookeville, Tenn.
REEVES, ELTON
KWAL, Wallace. Idaho.
REEVES, GEORGE
KCRC. Enid, Okla.
REEVES, RAY
WRAL, Raleigh, N. C.
REEVES, WAYNE
WHBU, Anderson. Ind.
REHEIS, NORMAN
KXOK, St. Louis, Mo.
REID, A. J.
WJAC, Johnstown. Pa,
REID, G.
CFRN, Edmonton. Alberta.
Can.
REID, JAMES W.
WFBC, Greenville, S. C.
REID, MICHAEL
KVRS. Rock Spring's, Wyo.
REIMERS, ED
WBEN, Buffalo, N. Y.
REINHARDT, FRED
WJPF. Herrin, 111.
REITER, FRED
WSPB. Sarasota. Florida.
REJEBIAN, ARAM
KVEC, San Luis Obispo.
Calif.
REMINGTON, GENE
WAPO, Chattanooga, Tenn.
RENFRO, HARRY
KXOK. St, Louis, Missouri.
REYNOLDS. GENE
KGKO-WBAP, Fort Worth.
Tex.
REYNOLDS, JOHN
WKRC. Cincinnati. Ohio.
REYNOLDS, PERLEY
WABI, Bang-or, Me.
REYNOLDS, TOMMY A.
KABC, San Antonio, Texas.
REZNOR, JOHN
WKST. New Castle. Pa.
HILLTOP HOUSE
N, Y. Philharmonic Symphony
Amanda of Honeymoon Hill
When A Girl Marries
PARAMOUNT NEWS
800
ANNOUNCERS
RHINES, HOWARD
KMPC, Beverly Hills, Calif.
RHODES, BILLY
WSAU, Wausau, Wise.
RHODES, DUSTY
KPAC, Port Arthur
RHODES, HAROLD
WBTH, Williamson, W. Va.
RHODES, JOHN
WHUB, Cookeville. Tenn.
RICAN, LIONEL
WSM, Nashville, Tenn.
RICE, CONRAD
WEMP, Milwaukee. Wise.
RICE, WILLIAM
WMBC, Detroit. Mich.
RICHARDS, MAL
WJHO. Opelika, Ala.
RICHARDSON, JESSE
WRR, Dallas, Texas.
RICHER, BILL
WDEV, Waterbury. Vt.
RIDER, MAURY
KIRO, Seattle, Wash.
RIDGELY, HARRY
WDAN, Danville, 111.
RIDGEWAY, JACK
KTHS, Hot Springs, Ark.
RIGSBEE, LOUIS
WCNC, Elizabeth City, N. C.
RIND, JULES
WJDX, Jackson, Miss.
RIPLEY, JOE
WSLS, Roanoke, Va.
RIPPE, WILLIAM M.
WCBA-WSAN, Allentown, Pa.
RISER, JAMES
WJEJ, Hagerstown, Md.
RITCHIE, CAMPBELL
CKLW, Windsor, Ontario.
Can.
RITTER, BOB
WJIM, Lansing", Mich.
RITTS, PAUL
WKAR, East Lansing", Mich.
RIVERA, NIEVES DIAZ
WKAQ. San Juan. Puerto
Rico.
ROACH, PAUL
WAVE, Louisville. Ky.
ROARK, C. A.
KRLH. Midland. Texas.
ROBATOR, HARRY
WNBC, New Britain-Hartford,
Conn.
ROBB, MAJOR
WINX, Washington. D. C.
ROBBIE, Jr., JOE
KUSD, Vermillion. S. D.
BOBBINS, BILL
WCKY. Cincinnati, Ohio.
ROBERTS, ART
CKRC, Kitchener, Ont., Can.
ROBERTS, CHARLES
KVOR, Colorado Springs, Colo.
ROBERTS, CHAS. S.
WLAC, Nashville, Tenn.
ROBERTS, CLIFF
WIBA. Madison, Wise.
ROBERTS, DAVE
KDYL, Salt Lake City, Utah.
ROBERTS, HOWARD
WMT, Cedar Rapids-Waterloo,
Iowa.
ROBERTS, PETER
WNBZ. Saranac. New York.
ROBERTS, ROGER
KLS. Oakland. Calif.
ROBERTSON, BRUCE
KOAM. Pittsburg, Kans.
ROBERTSON, GEORGE
CJRM, Regina. Sask., Can.
ROBERTSON, JAMES
WIBA, Madison, Wise.
ROBERTSON, STEVE
WEBC, Duluth, Minn.
ROBERTSON, TRAFTON
WBT, Charlotte. N. C.
ROBINSON, DALE
WKY, Oklahoma City. Okla.
ROBINSON, MAX
WHO, Des Moines. Iowa.
ROBINSON, NORMAN
CFGP, Grande Prairie, Al-
berta, Can.
ROBINSON, TOM
KPAB, Laredo, Texas.
ROBINSON, WIP
WDZ, Tuscola, 111.
ROBITAILLE, GLEN
CKWX, Vancouver, B. C. Can.
ROBSON, ED
WBRB. Red Bank, N. J.
RODDA, WALLY
WBRC, Birmingham, Ala.
RODGERS, DON
WSOY. Decatur. 111.
RODRIGUEZ, MATEO
WHOM, Jersey City, N. J.
ROEHLING, JOSEPH
WGL-WOWO, Ft. Wayne. Ind.
ROEN, LOUIS
WMAQ-WENR, Chicago. 111.
ROGERS, BEN
KWKH. Shreveport, La.
ROGERS, EDLY
KALB. Alexandria. La.
ROGERS, EDWIN
WMAL-WRC, Washington.
D. C.
ROGERS, FEY
WOPI, Bristol, Tenn.
ROGERS, JOHN
KOMA. Oklahoma City. Okla.
ROGERS, LYLE
KWJJ. Portland. Ore.
ROGERS, RALPH
KEX-KGW, Portland, Ore.
ROGERS, ROGERS
KOCY, Oklahoma City, Okla.
ROGERS, RONNIE
WFLA, Tampa. Fla.
ROGERS, TOM
KQQV, Pittsburgh, Pa.
ROHRER, BILL
KWJJ. Portland. Ore.
ROLL, RICHARD
WHIO, Dayton, Ohio.
ROMINE, DOUG
KTSA, San Antonio, Texas.
ROMITI, PHILLIP
WJMS, Ironwood, Mich.
RONEY, JACK
WMAL-WRC, Washington.
D. C.
ROOT, EDWARD
WKAR, East Lansing, Mich.
ROOT, JUAN
CHML, Hamilton. Ont., Can.
ROSCOE, PAUL
KGFW. Kearney, Nebr.
ROSE, WILLIAM
WCAX, Burlington. Vt.
ROSENBERG, ISRAEL
WVFW, Brooklyn. N. Y.
ROSKIN, LEWIS
CJOC. Lethbridge. Alberta.
Can.
ROSS, DAVID
CBS. Take It or Leave It.
ROSS, DICK
KMO. Tacoma. Wash.
801
ROSS, HAROLD
WBOW, Terre Haute, Ind.
ROSS, NORMAN
NBC. Suburban Hour.
ROTHRIM, BILL
WSYR, Syracuse, N. Y.
ROUND, JR., WILLIAM
WSIX. Nashville, Tenn.
ROUNDTREE, GEORGE
KUOA. Siloam Spring?, Ark.
ROURKE, HOWARD
KWJB, Globe, Ariz.
ROUSE, GENE
WMAQ-WENR, Chicago, 111.
ROUSH, SIG
WBOW, Terre Haute, Ind.
ROWE. RALPH
WMT, Cedar Rapids-Waterloo.
Iowa.
ROWEN, TOM
WJHO. Opelika. Ala.
ROWENS, BILL
WSOC. Charlotte, N. C.
ROWLAND, DAVE
WOSU. Columbus, Ohio.
ROWLAND, ED
KMTR. Hollywood, Calif.
ROWLAND, VIC
KVOE, Santa Ana, Calif.
ROWZIE, BRUCE
WDBJ, Roanoke, Va.
RUBENDAL, EVERETT
WRAK, Williamsport, Pa.
RUBESSA, GENE
WGNY. Newburgh. N. Y.
RUDDOCK, BILLINGS
WRNL, Richmond. Va.
RUEGG, FRED
KQW, San Jose, Calif.
RUGH, VIC
KFBI, Wichita. Kans.
RUHLE. PAUL
WCLO. Janesville. Wise.
RUID, LLOYD
KWLC, Decorah. Iowa.
RUMSEY, LEO
KGMB, Honolulu, Hawaii.
RUSH, PHILLIP
KSAL. Salina, Kans.
RUSK, CLAY
WOC, Davenport, Iowa.
RUSSELL, DAVE
WFAA, Dallas, Texas.
RUSSELL, D. E.
KWAT, Watertown. S. D.
RUSSELL, FRANK
KECA-GFI, Los Angeles. Calif.
RUSSELL, JOE
KABC, San Antonio. Texas.
RUSSELL, RUSS
KWYO, Sheridan, Wyo.
RUSSELL, TOM
WKNE, Keene, N. H.
RUSTAD, JOHN
KSTP, St. Paul. Minn.
RYAN, TED
KTBC. Austin. Texas.
RYDSZINSKI, STANLEY
WDAS, Philadelphia, Pa.
— s —
SAFFORD, EDWARD P.
KROD, El Paso, Texas.
SAGES, J. S.
WMBS, Uniontown, Pa.
SALINER, PAUL
WHIP, Hammond. Ind.
SALSBURG, JOE
KGGM, Albuciuerque. N. M
SALTER, RUSSELL
WMRN, Marion, Ohio.
ANNOUNCERS
SANDACK, WALLY
KSL, Salt Lake City, Utah.
SANDERS, ERNIE
WHO, Des Moines. Iowa.
SANDERS, TIM
WLAC, Nashville, Term.
SANDSTROM, STANLEY
KVOE, Santa Ana. Calif.
SANFORD, BILL
KMJ. Fresno. Calif.
SANFORD, LARRY
WDZ, Tuscola, 111.
SATER, HARTLEY
KEX-KGW, Portland, Ore.
SATEREN, LELAND B.
WLB, Minneapolis. Minn.
SAUNDERS, CARL
WBTM, Danville. Va.
SAUNDERS, CHARLES
KARK, Little Rock, Ark.
SAYALLI, JOSEPH
WHOM, Jersey City, N. J.
SAWYER, GENE
KGMB, Honolulu, Hawaii.
SAWYER, TOM
WLOF. Orlando. Fla.
SAXTON, GLENN
WFTL. Fort Lauderdale. Fla.
SCARBOROUGH, GANUS
WSAV, Savannah, Ga.
SCHAUGHENCY, ED
KDKA. Pittsburgh. Pa.
SCHAUS, GORDON
CKCR. Kitchener-Waterloo. On-
tario. Can.
SCHIRMER, CARLTON
KFEQ. St. Joseph, Mo.
SCHMELING, NORMAN
KTRI, Sioux City, Iowa.
SCHNEIDER, AL
WHKC, Columbus, Ohio.
SCHOOLEY, IAAN
KVOR, Colorado Spring's, Colo.
SCHOW, REG
WFEA, Manchester. N. H.
SCHROEDER, KARL
KGGM, Albuquerque. N. M.
SCHULTZ, A. F.
KVSF, Santa Fe. N. M.
SCHULTZ. STANLEY
WCAR, Pontiac. Mich.
SCHWEER, ROLAND
KPRC. Houston, Texas.
SCHWEER, ROLAND
KRGV. Weslaco. Texas.
SCHWELLENBACH, BAXTER
KOL. Seattle, Wash.
SCOFIELD, DA YE
KFRC. San Francisco. Calif.
SCOTT, DALE
KTOK. Oklahoma City. Okla.
SCOTT, DAYID
WJLS, Beckley, W. Va.
SCOTT, FRED
WAVE, Louisville, Ky.
SCOTT, J.
WHFC. Cicero. 111.
SCOTT, JOHN
WHLD. Niagara Falls, N. Y.
SCOTT, RAY
KTRB, Modesto. Calif.
SCOTT, RAY
WJAC, Johnstown. Pa.
SEAGRAYE, ORVILLE B.
WSAR, Fall River, Mass.
SEAMAN, CHARLES
WMBC, Detroit, Mich.
SEARLE, WILLIAM
WTAR, Norfolk, Va.
SEARS, ROLAND
WOCB, Cape Cod, Mass.
SEBASTIAN, CHARLES
KSCJ. Sioux City, Iowa.
SECHREST, LOLA
KWOC. Poplar Bluff, Mo.
SECHRIST, MITCHELL
KPLT, Paris, Texas.
SEDGEWICK, BILL
WINN, Louisville, Ky.
SEDON, PAUL
WGTC, Greenville, N. C.
SEEHAFER, GENE
WHA. Madison, Wise.
SELLERS, DON R.
WCSH, Portland, Me.
SEROTA, SAM
WHAT, Philadelphia, Pa.
SETTELL, CLARY
CBY-CBL. Toronto, Ont., Can.
SEXTON, JACK
WTAD, Quincy, 111.
SEXTON, JESSE
KALB, Alexandria, La.
SEXTON, MORGAN
WMAN, Marinette, Wise.
SHAFFER, FRANK
WAJR, Morgantown, W. Va.
SHANESY, JACKSON
WSJS, Winston-Salem, N. C.
SHANNON, PAUL
KDKA, Pittsburgh, Pa.
SHANTZ, JR., MARSHALL B.
WJRN, Jamestown. N. Y.
SHAPARD, WILLIAM
WHN. New York, N. Y.
SHARBUTT, DELL
NBC. Musical Americana,
Campbell Soup, CBS.
SHARP, IRVING
WDBJ, Roanoke, Va.
SHARPE, WILLIAM E.
KROD, El Paso, Texas.
SHAW, GILL
WMBG, Richmond, Va.
SHAW, GORDON
WWJ, Detroit, Mich.
SHAWCROFT, J. J.
KEVR. Seattle, Wash.
SHAYON, ROBERT
WOR. Newark, N. J.
SHEA, G. BEVERLY
WMBI, Chicago. 111.
SHEA, LEWIS
WFTM, Ft. Myers, Fla.
SHELDON, WALLY
WCAU. Philadelphia. Pa.
SHELLGROYE, CARL
WAGF, Dothan, Ala.
SHELTON, JAMES
WROK, Rockford. 111.
SHEPHARD, RUSSELL
KLS, Oakland, Calif.
SHEPHERD, MILES
KODL, The Dalles. Ore.
SHEPPARD, GLENN
KRLH, Midland, Texas.
SHEPPARD, ROD
KARM. Fresno, Calif.
SHERMAN, BOB
WGL-WOWO. Ft. Wayne, Ind.
SHERMAN, JOHN
WFIG, Sumter, S. C.
SHER3IAN, ORVILLE
KGFF, Shawnee, Okla.
SHERMAN, WINTHROP
KMOX, St. Louis, Mo.
SHIELDS, BOB
KDKA, Pittsburgh, Pa.
SHIFLETT. LILBURN
WMSD, Muscle Shoals. Ala.
SHINBAUM, BOB
WNOX, Knoxville, Tenn.
SHIPLEY, GENE
WIBW, Topeka, Kans.
802
SHIRLEY, TOM
NBC. Just Plain Bill, Grand
Central Station.
SHOEMAKER, MILTON
WINX, Washington, D. C.
SHOEMAKER, RALPH
WBAB, Atlantic City, N. J.
SHORT, JOSEPH
WHCU, Ithaca, N. Y.
SHORT, ROBERT
WBLK. Clarksburg, W. Va,
SHUBINSKI, JAKE
WLAP, Lexington, Ky.
SHUMATE, HAROLD
KRGB, Weslaco, Texas.
SHUMATE, LEWIS
KFBI, Wichita, Kans.
SHURTLEFF, DAVID
WFEA. Manchester, N. H.
SHUTE, JR. ELDEN H.
WCOU. Lewiston, Me.
SIEYERS, ROBERT
WGL-WOWO, Ft. Wayne, Ind.
SIGHT, ROBERT
KCKN, Kansas City, Kans.
SILER, WENDELL
WSVA, Harrisonburg, Va.
SILVERT, ARNOLD
WBLK, Clarksburg, W. Va.
SIMMONS, DAVE
KDYL, Salt Lake City, Utah.
SIMMONS, PARK
WCKY, Cincinnati, Ohio.
SIMMS, LARRY
KTSW, Emporia, Kans.
SIMMS, RAY
WCHV, Charlottesville, Va.
SIMON, GEORGE
WJAC, Johnstown, Pa.
SIMONSEN, WILLIAM
KGB, San Diego, Calif.
SIMPSON, CHUCK
WDOD, Chattanooga, Tenn.
SIMPSON, JIMMY
WGTC, Greenville, N. C.
SIMPSON, JOHN
WCMI, Ashland, Ky.
SIMPSON, SPIKE
WKOK. Sunbury, Pa.
SIMS, JAMES Y.
KROD, El Paso, Texas.
SINGER, SPIZZ,
WTAX, Springfield, 111.
SIRMONS, JAMES
WFMJ. Youngstown, Ohio.
SITTON, M. A.
WBBL, Richmond, Va.
SKAFF, VINCENT
KTRI, Sioux City, la.
SKELTON, KENNETH W.
WDAE. Tampa, Fla.
SKELTON, ROGER
WSAV, Savannah, Ga.
SKINNER, PAUL
WMAN, Marinette, Wise.
SLAGLE, JOHN
WXYZ, Detroit, Mich.
SLATER, BILL
NBC. Uncle Jim's Question
Bee.
SLATER, TOM
WOR, Newark, N. J.
SLATTERY, BART
WIL, St. Louis, Mo.
SLATTERY, JACK
KMPC, Beverly Hills, Calif.
SLOCUM, BOB
KFDY, Brookings, S. D.
SMALL, BILL
CFAR, Flin Flon, Man., Can.
SMALL, BODIE
KGVO, Missoula, Mont.
ANNOUNCERS
SMITH, A.
CFAC, Calg-ary, Alberta, Can.
SMITH, B. A.
WHOP, Hopkinsville, Ky.
SMITH, BERNIE
WEBQ, Harrisburgr, 111.
SMITH, BLAINE
KCRC, Enid, Okla.
SMITH, BOB
KRBM, Bozeman, Mont.
SMITH, BOB
WCLO, Janesville, Wise.
SMITH, C.
CJAT, Trail, B. C, Can.
SMITH, CAL
KROC, Rochester, Minn.
SMITH, DEAN
WABY, Albany, N. Y.
SMITH, DON
KSRO, Santa Rosa, Calif.
SMITH. DON
WLPM, Suffolk, Va.
SMITH, FRED
WHBF, Rock Island, 111.
SMITH, GLEN
WLB, Minneapolis, Minn,
SMITH, GORDON
WAKR, Akron, Ohio.
SMITH, HAL
WIBX, Utica, N. Y.
SMITH, HAL
WRR, Dallas, Texas.
SMITH, HOMER
WKOK, Sunbury, Pa.
SMITH, J. EDWARD
WFBC, Greenville, S. C.
SMITH, JOE D,
KALB, Alexandria, La.
SMITH, STARR
KALB, Alexandria, La.
SMITH, WHEELER
KOL, Seattle, Wash.
SNOWDEN, BILL
WTAL, Tallahassee, Fla,
SNOWDON, CHARLES
WBLK, Clarksburg", W. Va.
SNYDER, GEORGE
WHLS, Port Huron, Mich.
SNYDER, RALPH
WLAV, Grand Rapids, Mieh.
SNYDER, ROSS
KHSL, Chico, Calif.
SOARS, JACK
CFGP, Grande Prairie, Alb.,
Can.
SOBOLEWSKI, CARL
WHOM, Jersey City, N. J.
SOLER, JOSE
WKAQ, San Juan, Puerto Rico.
SOLOMON, COUNT
KFRU, Columbia, Mo.
SOVDE, LUTHER
WFHR, Wisconsin Rapids,
Wise.
SPARGO, PAUL W.
KWIL, Albany, Ore.
SPARKS, GARNET G.
WEXL, Royal Oak, Mich.
SPARKS, GORDON A.
WEXL, Royal Oak, Mich.
SPEARS, CHARLES
WORD, Spartanburg-, S. C.
SPENCE, ROBERT
KIRO, Seattle, Wash.
SPENCER, BILL
WSB, Atlanta, Ga.
SPENCER, LESTER
WHIO, Dayton, Ohio.
SPENCER, ROBERT
WJBC, Bloomington, 111.
SPIEGLE, STANLEY
KXRO, Aberdeen, Wash.
SPILLMAN, SANFORD
KSFO, San Francisco, Calif.
SPOKES, ALFRED E.
WJTN, Jamestown, N. Y.
SQUIER, LLOYD
WDEV, Waterbury, Vt.
ST. GEORGE, DORIAN
WMAL-WRC, Washing-ton,
D. C.
STACKHOUSE, DAVID
WJAR, Providence, R. I.
STAFFORD, JACK
KMPC, Beverly Hills, Calif.
STAHL, GERTRUDE
KMMJ, Grand Island, Nebr.
Market Basket Homemakers
Club.
STAHL, PHILIP
WQXR, New York, N. Y.
STALEY, PHIL
WOSU, Columbus, Ohio.
STANLEY, CHARLES
WMBC, Detroit, Mich.
STANTON, JES
KSAM, Huntsville, Texas.
STVNTON, PAT
WDAS, Philadelphia, Pa.
STARK, CHARLES
NBC. Gang-busters, Mother of
Mine.
STARK, RICHARD
WNEW, New York, N. Y.
STARLING, DAVID
KFI-KECA, Los Angeles, Calif.
STAUFFER, LEON
KMYC, Marysville, Calif.
STAVROPOULOS, COSTAS
WHOM, Jersey City, N. J.
STEADMAN, BILLY
WGTM, Wilson, N. C.
STEARNS, L. F.
WEEI, Boston, Mass.
STECK, JACK
WFIL, Philadelphia, Pa.
STEELE, BILL
KGGF, Coffeyville, Kans.
STEELE, ROBERT
WTIC, Hartford, Conn.
STEELE, TED
CBS. Ted Steele Song's.
STEENSLAND, TOM
KUSD, Vermillion, S. D.
STEIS, BILL
WTSP, St. Petersburg-, Fla.
STELL, WALLACE
WRNL. Richmond, Va.
STEMMLER, NICK
WSYR, Syracuse, N. Y.
STEPHENS. GABBERT
KPAC, Port Arthur, Texas.
STEPHENSON, ROBERT
WHN, New York, N. Y.
STERLING, F.
WHFC, Cicero, 111.
STEVEN, PEEL
CFCF, Montreal, Que., Can.
STEVENS, ALSTON
WFIL, Philadelphia, Pa.
STEVENS, CARLYLE
KTUL, Tulsa. Okla.
STEVENS, HARMON L.
WHLS, Port Huron, Mich.
STEVENS. LEONARD
WNLC. New London, Conn.
STEWART, FRANK
KTSA. San Antonio, Texas.
STEWART, J.
CFAC, Calg-ary. Alberta. Can.
STEWART, JOE L.
WFTL, Fort Lauderdale, Fla.
STEWART, RALPH E.
WMBI, Chicago, 111.
STEWART, RUSSELL
KSL, Salt Lake City, Utah.
STEWART, STAN
WTAQ, Green Bay, Wise.
803
STILES, PAUL
WNBH, New Bedford, Mass.
STILLI, LEROY
WBNS, Columbus, Ohio.
STILLMAN, JOHN
WHIO, Dayton, Ohio.
STINSON, ARNOLD
CKLW, Windsor, Ont., Can.
STITT, WAYNE
KCKN, Kansas City, Kans.
STODDARD, BOB
KERN, Bakersfield, Calif.
STOECKLER, J. C.
WEEI, Boston, Mass.
STOKES, GENE
WMFD. Wilming-ton, N. C.
STONE, DAVID
WINS, New York, N. Y.
STONE, JAMES
KTBS, Shreveport, La.
STONE. JERRY
WDAS, Philadelphia, Pa.
STONER, PETER
WSUN, St. Petersburg-, Fla.
STOREY, CHET
KWJB, Globe, Ariz.
STOUT, ALLEN
WROL, Knoxville, Tenn.
STOVIN, WILLIAM
CKSO, Sudbury, Ont., Can.
STRAKER, EASTER
WSOY, Decatur, 111.
STRANGE, VALMORE
KFIO, Spokane, Wash.
STRAUSS, WILLIAM D.
WQXR, New York, N. Y.
STRICKLAND, EARL
W2XOY, Schenectady, N. Y.
STRONG, HAL
WMIN, St. Paul, Minn.
STRUBLE, ROBERT
KVCV, Redding-, Calif.
STUART, ALLEN
WNEW, New York, N. Y.
STUBBS, H.
CJCS, Stratford, Ont., Can.
STUHLMAN, FRANK
WTIC, Hartford, Conn.
STULLA, BILL
KECA-KFI, Los Ang-eles, Calif.
SUGG, LEVIS
WGRB. Goldsboro, N. C.
SULLIVAN, ALBERTA
WFEA, Manchester, N. H.
SULLIVAN, DENNIS
KNET, Palestine, Texas.
SULLIVAN, HENRY
WBIG, Greensboro, N. C.
SULLIVAN, JAMES G.
KNET, Palestine, Texas.
SULLIVAN. JOHN
KNET, Palestine, Texas.
SULLIVAN, JOHN L.
WARM, Scran ton, Pa.
SIMBLER, JIM
CJIC, Sault Ste. Marie, Ont.,
Can.
SUNDBERG. OSCAR
KHSL, Chico, Calif.
SUTHERLAND, BILL
KDKA. Pittsburgh. Pa.
SUTTERFIELD, PHIL
WCSC, Charleston, S. C.
SVEHLA, WALTER
WQAM, Miami, Fla.
SWAFFORD. ROY
KANS, Wichita, Kans.
SWANSON, CLIFFORD
WCAL, Northfield. Minn.
SWANSON, J. HERBERT
WLB, Minneapolis, Minn.
SWEENEY. BUDD
WHKC, Columbus, Ohio.
ANNOUNCERS
SWEENEY. FLORENCE
CKCK. Reg-ina. Sask., Can.
SWENSON, DONALD
WNEL, San Juan. Puerto.
Rico.
SWERT, JR., GROVER
KNOW, Austin, Texas.
SWIFT. JACK
WTSP. St. Petersburg-, Fla.
SWIMELAR, PAUL
WTHT. Hartford. Conn.
SWINEFORD, JACK
KOMA. Oklahoma City. Okla.
SWTNFORD, PAUL
KADA, Ada. Okla.
SWINGLE Y. M. E.
WDAE. Tampa. Fla.
SWISHER, ARDEN
WNAX. Yankton. S. D
SWISHER, BEN
KWLK. Long-view. Wash.
SWYSTUN, THEODORE
WDAS. Philadelphia. Pa.
SYLER. BOB
KDNT. Denton. Texas.
SYLYAIN. MARCEL
CKAC. Montreal. Que.. Can.
SYMMES, BERT
KLS. Oakland. Calif.
— T —
TAGGART, BYRON
WINN. Louisville. Ky.
TANNER, GLEN
KWG. Stockton. Calif.
TANNER, LUKE
KUOA. Siloam Springs. Ark.
TAPLEY, S. E.
CJCS. Stratford. Out.. Can.
TAPLIN. PRESTON
WHCU. Ithaca. N. Y.
TATE, RAY
CFAR. Flin Flon. Man.. Can.
TAULBEE, ALAN-
WARM. Scranton. Pa.
TAYLOR, A. L.
WBEN, Buffalo. N. Y.
TAYLOR, CRAWFORD
WLOK. Lima. Ohio.
TAYLOR. DAYE
WSJS. Winston-Salem. N. C.
TAYLOR, GLEN
WJJD. Chicago. 111.
TAYLOR. LEON
KFDM. Beaumont. Texas.
TAYLOR, LEONARD
WHBC. Canton, Ohio.
TAYLOR. SAM
KWJJ, Portland. Ore.
TAYLOR, TED
WTOL, Toledo. Ohio.
TAYLOR. WILLIAM
WPAY. Portsmouth, Ohio.
TEAR, SID
WLOG, Logan. W. Va.
TEASLEY, JESSE
WGPC. Albany. Ga.
TEMPLE, PETER
WLOL, Minneapolis-St. Paul.
Minn.
TEN EYCK. SIDNEY
WHCU. Ithaca, N. Y.
TERKELL, HAL
KQV. Pittsburgh. Pa.
TERRY. GENE
WTAD. Quincy. 111.
TERWEY, TYS
WNOX. Knoxville. Tenn.
TESSMAN. ABBOT
KGO-KPO. San Francisco.
Calif.
THERIAULT, Y.
CKPH.. Hull. Que., Can.
THOMA. GEORGE
WKBB. Dubuque. Iowa.
THOMAS, BOB
WFLA. Tampa. Fla.
THOMAS, GEORGE
WCAU. Philadelphia. Pa.
THOMAS. GLENN
WJEJ. Hag-erstown. Md.
THOMAS, HAL
KFPY. Spokane. Wash.
THOMAS, JACK
WFAA. Dallas. Texas.
THOMAS, LARRY
WDAS, PhiladelDhia. Pa.
THOMAS. MURPHY
KDRO. Sedalia. Mo.
THOMLINSON. BOB
KEX-KGW. Portland. Ore.
THOMPSON, AL
KSAU. Salina. Kans.
THOMPSON, BUD
KFYO. Lubbock, Texas.
THOMPSON. CLAY
KFYO. Lubbock. Texas.
THOMPSON. G.
CFRN. Edmonton. Alberta.
Can.
THOMPSON, JACK
C.TRC, Winnipeer, Man.. Can.
THOMPSON. JAMES
KQV. Pittsburgh. Pa.
THOMPSON. R. S.
KBIZ. Ottumwa. la.
THOMPSON. REO
CJCA. Edmonton. Alberta.
Can.
THOMPSON. YERL
WXYZ, Detroit, Mich.
THORPE, JOHN
KYW. Philadelphia. Pa.
THRONTON. HARRY
WBT.J. Dalton. Ga.
THWING. RICHARD
WNLC, New London. Conn.
TICE. J. OLEN
WCOS. Columbia. S. C.
TIFFANY, GERALD
KABR. Aberdeen. S. D.
TIFFIN. WILBUR
CKNX. Winerham. Ont.. Can.
TIGNER. CHARLES
KWKH. Shrevenort. La.
TILDEN. LAMONT
CBY-CBL. Toronto. Ont.. Can.
TIMM. ALLEN
WEMP. Milwaukee. Wise.
TINLEY, JR.. G. HOWARD
WCAO. Baltimore. Md.
TOBIN. JOSEPH
WESX. Salem. Mass.
TOBIN, MARTIN
KMBC. Kansas City. Mo.
TOBIN, MARTIN
KOA. Denver. Colo.
TOBOLA, JOHN
WAYX. Waycross. Ga.
TODD. HOMER U.
WCBM. Baltimore. Md.
TODD, JACK
KANS. Wichita. Kans.
TODD, JIMMY
KVOO. Tulsa. Okla.
TOLIN, GEORGE
KROW. Oakland, Calif.
TOLLIVER, DON
WTMV, East St. Louis. 111.
TORLAND, TOR
KOA. Denver, Colo.
TORMEY, JAY
WFAS, White Plains. N. Y.
TOWERS, JACK
KFDY, Brookings, S. D.
TOWNE, MICHAEL
WINN, Louisville. Ky.
804
TOWNSLEY, RUSS
KVGB. Great Bend, Kans.
TOZIEK, HAROLD
WSAU. Wausau. Wise.
TRAUM. BILL
WROK. Rockford, 111.
TREASTER, LYMAN
KTKC, Visalia. Calif.
TREDWAY, BILL
KFBB. Great Falls, Montana.
TREMBLE, SIDNEY B.
KSAL. Salina. Kans.
TROUT, BOB
CBS. Saturday Nig-ht Sere-
nade. Prof. Quiz.
TRUDEAU 3rd, EDWARD L.
WOKO. Albany. N. Y.
TRUEMAN. HUGH
CHSJ. St. John. N. B.. Can.
TUCHOLKA, EDWARD
WEBR. Buffalo. N. Y.
TUCKER. EDWIN W.
WCAM. Camden, N. J.
TUMA. CY
KMMJ. Grand Island. Nebr.
TUNIS. HAL
WIBG. Glenside. Pa.
TIPPER, HOWARD
WGY. Schenectady, N. Y.
TURNER. GLEN
CHAB. Moose Jaw, Sask., Can.
TURNER. HARRY
KOBH. RaDid Citv. S. D.
TURNER, HOWARD
WSPA. Spartanburg, S. C.
TURNER, HUGH
KLS. Oakland. Calif.
TURNER, ROBERT
WEBR. Buffalo. N. Y.
TURNER. WALTER
WLOK. Lima, Ohio.
TURNROSE, ARTHUR
KWJB. Globe, Ariz.
TUTT, BOB
KROY. Sacramento. Calif.
TWYMAN, HARVEY
KOIL, Omaha. Nebr.
TYLER. NOAH
WIOD. Miami, Fla.
— u —
ULMER, ROCH
KFI-KECA, Los Angeles, Calif.
UNDERCOFFER, JIM
WCMI. Ashland. Ky.
I NDERHILL, DUTCH
WOC, Davenport, Iowa.
UNDERWOOD. CHARLES
WMBS. Uniontown, Pa.
UPSON, PAUL
WTRC. Elkhart. Ind.
URIE, HURSCHELL
KSUB. Cedar City. Utah.
— V —
VADAKIN, DOROTHY
KWAT. Watertown, S. D.
VAILE, DAVID
KOA, Denver, Colo.
VAINRIB, STANLEY
WCSC, Charleston, S. C.
VALACH, CHARLES
WDAS, Philadelphia. Pa.
VALAITIS, J.
WHOM, Jersey City, N. J.
VALENTINE, BILL
CKSO. Sudbury, Ont., Can.
VALENTINE, DAN
WRUF, Gainesville, Fla.
VALENTINE, JIMMY
KEJM. Grand Forks, N. D.
VALENTINE, RANCE
WTAM, Cleveland. Ohio.
ANNOUNCERS
VANCE, JOHN
WDAN, Danville, 111.
VANCE, KEN
WJHO. Opebka, Ala.
VANDERWALKER, EARL
KWLC, Deeorah, Iowa.
VAN DYKE, RUSSELL
KHAS, Hasting-s. Nebr.
VAN HAAFTEN, BUD
KOB. Albuquerque. N. M.
VAN HORN, ARTHUR
KFRC, San Francisco. Calif.
VAN KUREN, JAMES
CKLW, Windsor, Ont., Can.
VAN MATRE, EVERETT
KFRU. Columbia, Mo.
VANN, FRANK
WGH, Newport News, Va.
VAN SANDT, JOE
WMSD, Muse^ Shoals. Ala.
VAN SANT, JOHN T.
WCBA-WSAN, Allentown, Pa.
VARES, GEORGE
WEDC. Chicago. 111.
VASILATOS, E.
WVFW, Brooklyn, N. Y.
VAUGHN, ROBERT
KIT, Yakima, Wash.
VEAL, S.
WJHP, Jacksonville, Fla.
VEDDER, CHESTER
WGY, Schenectady, N. Y.
VERBA, GILBERT
KOA. Denver. Colo.
VERNON, CONRAD
KNOW, Austin. Texas.
VICKERS, LEE E.
WJSV, Washington. D. C.
VICTOR, IRVIN
WJJD, Chicagro. 111.
VINCENT, PAUL
WMBG, Richmond, Va.
VINES, LEE
WIP. Philadelphia. Pa.
VINEY, HENRY
CJOC. Lethbridg-e. Alberta.
Can.
VOGEL. FRANCIS
WHDL, Olean, N. Y.
VOGEL. PHIL
WGKV. Charleston, W. Va.
VON BERGEN, JOHN
WARM. Seranton. Pa.
VON EGGER, HAROLD
KGKL. San Ang-elo. Texas.
VON LINDER. L.
WMT. Cedar Rapids, -Waterloo.
Iowa.
VONROTH, ROGER
WRC-WMAL. Washingrton,
D. C.
VON ZELL, HARRY
The Aldrich Family NBC. Time
to Smile NBC. Helen Hayes
Theater CBS.
VOSS. HERMAN
WMBI, Chicag-o. 111.
VOSSE, FRED
WMPS. Memphis, Tenn.
VRZAL, CARL
WEDC. Chicag-o. 111.
— w —
WABER, THOMAS
WKAR. East Lansing-. Mich.
WADE, FRED
WTIC, Hartford, Conn.
WADE, OZZIE
WKNE, Keene. N. H.
WADE, TOM
WMPS, Memphis, Tenn.
KSRO, Santa Rosa. Calif.
WAHLBERG, JOEL F.
WGH, Newport News. Va.
WAKEMAN, TONY
WOL, Washingrton, D. C.
WALDEN, PAUL
KODL, The Dalles, Ore.
WALDROP, JAMES
WORK. Spartanburg-. S. C.
WAGNER, JACK
WALDS. DICK
KFRU. Columbia. Mo.
WALKER, BILL
CJRM. Regrina. Sask.. Can.
WALKER, BILL
KFJM. Grand Forks. N. D.
WALKER, CECIL
WTRY. Troy. N. Y.
WALKER, DAVID
KOVO. Provo, Utah.
WALKER, HAL
WISN, Milwaukee, Wise.
WALKER, ROGER W.
WCHS, Portland, Me.
WALLACE. GUY
WCFL. Chicag-o, 111.
WALLACE. MYRON
WXYZ. Detroit, Mich.
WALLACE, ROBERT M.
WOLS, Florence, S. C.
WALTER, CHARLES HENRY
WRDW, Augrusta, Ga.
WALTERS, JOE
KSFO. San Francisco, Calif.
WALTERS, LEON
WWSW, Pittsburg-h. Pa.
WALTMAN, LA VELLE
KROC, Rochester, Minn.
WALTON, JAMES M.
WHAS, Louisville, Ky.
WALTON, SIDNEY
Sidney Walton's Music NBC.
By Kathleen Norris CBS. MBS.
WANNAMAKER, ALLEN
WGTM, Wilson. N. C.
WARD, DAVE
WKRC. Cincinnati. Ohio.
WARE, TOL
KSFO. San Francisco. Calif.
WAREMBUD, NORMAN H.
WLTH, New York. N. Y.
WARNER, BILL
KMA. Shenandoah, Iowa.
WARNER, NAOMA
KTOK. Oklahoma City, Okla.
WARNER, NEWELL
WCBM. Baltimore. Md.
WARREN, CARLTON
WOR. Newark. N. J.
WARREN, DOC
KWFC, Hot Springrs, Ark.
WARREN, GIL
KFWB, Los Angeles, Calif.
WARREN, JAY
WEBQ, Harrisburg-. 111.
WASS, BOB
WADC. Akron. Ohio.
WATKINS, JOHN
WGAC. Augrusta. Ga.
WATKINS, WAT
WAAT, Jersey City, N. J.
WATSON, C. B.
WFNC, Fayetteville, N. C.
WATSON, JR., LOREN L.
WIS. Columbia. S. C.
WATTS, JACK
WHBC, Canton, Ohio.
WAUGH, IRVING
WDBJ, Roanoke, Va.
WAYNE, STEWART
WTHT. Hartford, Conn.
WEAKLEY, SCOTT
KROW, Oakland, Calif.
WEATHERWAX, LESTER
KFBI, Wichita, Kans.
805
WEAVER, BEN T.
KWIL, Albany, Ore.
WEAVER, MAL
WDEV, Waterbury. Vt.
WEBB, HUGH
WJHO, Opelika. Ala.
WEBBE, TED
WINS. New York, N. Y.
WEBBER, FRED
WFIL, Philadelphia. Pa.
WEBER, JOHN PAUL
WIP. Philadelphia. Pa.
WEBER, KEN
WLEU. Erie. Pa.
WEBSTER, MAURIE
KNX, Los Ang-eles, Calif.
WEBSTER, REX
KFYO, Lubbock, Texas.
WEBSTER, ROBERT
WCAE, Pittsburg-h. Pa.
WEEKS, BOB
KFBC, Cheyenne, Wyo.
WEEKS, E. L.
KABR, Aberdeen. S. D.
WEEKS, JOE
WJR, Detroit, Mich.
WEEKS, JOHN
KPDN, Pampa. Texas.
WEGMAN, EDWARD
WEBR, Buffalo. N. Y.
WEIGEL, FRAN
WLAV, Grand Rapids, Mich.
WEIL, ANDREW
WTMC, Ocala, Fla.
WEIL, LESTER
WTMC, Ocala, Fla.
WEINGARTH, FRED
WDAF, Kansas City. Mo.
WEIR, J.
KBIZ. Ottumwa, la.
WEIST, DWIGHT
NBC. Valiant Lady. By Kath-
leen Norris.
WELCH, CHARLES
KASA. Elk City. Okla.
WELCH, HERBERT
WBNS. Columbus. Ohio.
WELCH, JOSEPH
WSAR, Fall River, Mass.
WELCH, WILLIAM
WKRC. Cincinnati, Ohio.
WELDON, MARTIN
WINS. New York. N. Y.
WELLER, ROSS
WSAY. Rochester. N. Y.
WELLER, SAMUEL
WJOB. Hammond. Ind.
WELLS. BILL
WMPS, Memphis, Tenn.
WELLS, JACK
CFQC, Saskatoon. Sask.
WELSH, JACK
WSTV. Steubenville. Ohio.
WERTZ, HOYT
WIBW. Topeka. Kans.
WESTERKAMP, RICHARD F.
WCMI. Ashland. Ky.
WESTMORELAND, LLOYD
CKCK. Regrina, Sask.. Can.
WETZEL, E. H.
WCBA-WSAN. Allentown. Pa.
WETZLER. JOSEPHINE
WMBD. Peoria. 111.
WHEDBEE, CHARLES
WGTC. Greenville. N. C.
WHEELER, CHET
KWIL, Albany, Ore.
WHEELER, JOE
WSIX. Nashville, Tenn.
WHEELER, TONY
WFIL, Philadelphia, Pa.
WHITE, ANDY
KVOA, Tucson, Ariz.
WHITE, DON
KXRO, Aberdeen, Wash.
ANNOUNCERS
WHITE, JACK
WJR, Detroit, Mich.
WHITE, PAUL
WESX. Salem. Mass.
WHITE, KAY B.
WAWZ. Zarephath. N. J.
WHITE, KOBEKT E.
WBZ-WBZA. Boston-Spring--
field. Mass.
WHITING, BILL
KFAC. Los Angreles, Calif.
WHITINGTON, DICK
WTSP. St. Petersburg-. Fla.
WHITLEY, RAYMOND
KABC. San Antonio. Texas.
WHITMOKE, JOHN
WJHP. Jacksonville. Fla.
WHITNEY, PHIL
WKNE, Keene. N. H.
WHITTEKER, G. E.
CBO. Ottawa. Ont., Can.
WHITTIER, CHARLES
WBAX. Wilkes-Barre, Pa.
WHITWORTH, RAY
KVWC. Vernon, Texas.
WIDNEY, STAN
WHO. Des Moines. Iowa.
WIGGINGTON, BILL
WCCO. Minneapolis. Minn.
WIGHT, H. B.
WCAX. Burling-ton. Vt.
WIKEHART, EDDIE
WBTH. Williamson, W. Va.
WILBUR, BEN
WFBM. Indianapolis. Ind.
WILCOX, HARLOW
NBC. Fibber McGee and Molly.
WILCOX, JOHN
KWNO. Winona. Minn.
WILCOURT, ARLEN
WAYX. Way cross, Ga.
WILDE, EMIL
KFUO. Clayton, Mo.
WILDE, R. B.
WOKO. Albany. N. Y.
WILDS, R. B.
WJHO. Opelika. Ala.
WILES, WILLIAM
WHIZ. Zanesville. Ohio.
WILL, BOB
WIRE. Indianapolis. Ind.
WILLARD, DICK
WOR. Newark. N. J.
WILLARD, SID
WBML. Macon. Ga.
WILLETT, R. C.
CFCT. Victoria. B. C. Can.
WILLIAMS, ALIN
WMCA. New York, N. Y.
WILLIAMS, AUSTIN
KLZ. Denver. Colo.
WILLIAMS, DALLAS
KOL. Seattle, Wash.
WILLIAMS, FOSTER
WINS. New York, N. Y.
WILLIAMS, JACK
KOY, Phoenix. Ariz.
WILLIAMS, JIM
WKPA,. New Kensingrton. Pa.
WILLIAMS, JOHN
WESX, Salem, Mass.
WILLIAMS, KEN
WFBR, Baltimore. Md.
WILLIAMS, MARK
WBTH. Williamson, W. Va.
WILLIAMS, MILDRED E.
WTAL. Tallahassee, Fla.
WILLIAMS, NED
WRNL, Richmond, Va.
WILLIAMS, RAY
WHIP, Hammond, Ind.
WILLIAMS, WALLY
WBIG, Greensboro, N. C.
WILLIS, AUSTIN
CBY-CBL, Toronto, Ont., Can.
WILLIS, J. E.
WLAR. Lexington. Ky.
WILLIS, JR., R. K.
WFNC, Fayetteville. N. C.
WILLS, HARRY
WJMS. Ironwood. Mich.
WILLS, PAUL
KMOX, St. Louis. Mo.
WILMARTH, ALBERT
WSAR. Fall River, Mass.
WILSON, BILL
WSPB. Sarasota. Fla.
WILSON, CLAUD
WSB. Atlanta. Ga.
WILSON, DAVE
KVGB, Great Bend, Kans.
WILSON, EDDIE
WSOY, Decatur. 111.
WILSON, ELVAN B.
WLAK, Lakeland, Fla.
WILSON, GEORGE
WSTV. Steubenville, Ohio.
WILSON, HAL
WGTM, Wilson. N. C.
WILSON, KEN
WAJR, Morgrantown, W. Va.
WILSON, LEO
WHOP. Hopkinsville. Ky.
WILSON, PAUL
WSLI. Jackson, Miss.
WILSON, READ
WWNC. Asheville. N. C.
WILSON, SCOTT
KTBS. Shreveport. La.
WILSON, WILLIS
KGFI. Brownsville. Texas.
WINBROW, DON
WKAT. Miami Beach. Fla.
WING, GERALD
KROC. Rochester, Minn.
WINN. BERT
KROW. Oakland. Calif.
WINN, WILLIAM
WRAK. Williamsport, Pa.
WINNE, WILLIAM
WABY. Albany. N. Y.
WINTER, JOHN
CFCF. Montreal, Que.. Can.
WINTERS, JERRY
WGPC. Albany, Ga.
WINTERS, RAY
La Rosa Concerts, MBS, Manu-
facturers Trust.
WITANOWSKI, EDWARD
WHOM, Jersey City. N. J.
WITHERS, LOU
KECA-KFI. Los Ang-eles, Calif.
WITMER, WEBB
WDAF, Kansas City, Mo.
WITTE, FRANZ
WTMA, Charleston, S. C.
WOLEVER, JACK J.
KWFC, Hot Spring's, Ark.
WOLF, HAL
KPO-KGO, San Francisco.
Calif.
WOLFRAM, A. L.
WAWZ. Zarephath, N. J.
WOLFRAM, ORLAND
WAWZ, Zarephath, N. J.
WOOD, H. BARRY
CKCK, Reg-ina, Sask., Can.
WOOD, HARRY
KYW, Philadelphia, Pa.
WOOD, STUART
WFTM, Ft. Myers, Fla.
WOOD, WILLIAM
KGO-KPO, San Francisco.
Calif.
WOODARD, HOWARD
KPRC, Houston, Texas.
WOODARD, J. C.
WGKV, Charleston, W. Va.
WOODARD, RAY
WFTC, Kinston, N. C.
WOODARD, TED R,
WOLS, Florence, S. C.
WOODBRIDGE, ROSS
WHEC, Rochester, N. Y.
WOODLE, HAMILTON
WOLF, Syracuse, N. Y.
WOODS, JOHN
KGCV, Mandan. N. D.
WOODSON, BILL
WTCN, St. Paul-Minneapolis,
Minn.
WORLEY, DAVE
KFYO, Lubbock, Texas.
WORMAN, THERESA
WMBI, Chicag-o, 111.
WORTHY, JOE
WMRC, Greenville, S. C.
WRIGHT, CHARLES H.
WELI, New Haven, Conn.
WRIGHT, DON E.
CJRM. Reg"ina, Sask., Can.
WRIGHT, HOLLIS
WTAG, Worcester, Mass.
WRIGHT, KEN
WNOX. Knoxville, Tenn.
WRIGHT, MEL
KLO, Ogrden. Utah.
WRIGHT, SHERMAN T.
KSUB. Cedar City, Utah.
WRIGHT, STERLING
WSPA. Spartanburg-, S. C.
WRIGHT, WILL
KTFI, Twin Falls, Idaho.
WYATT, JACK
WHBC, Canton, Ohio.
WYLLIE, WALCOTT A.
WBRK, Pittsfield, Mass.
WYLY, RUSSELL
WMBD, Peoria, 111.
WYNNE, DICK
KSFO. San Francisco, Calif.
— Y —
YELL AND, STARR
KOA, Denver, Colo.
YOUNG, BERN
WTOL, Toledo, Ohio.
YOUNG, DUKE
KORE, Eugrene. Ore.
YOUNG, FRANK
WOL. Washing-ton. D. C.
YOUNG, GORDON
CFCF, Montreal, Que., Can.
YOUNG, HAL
CBY-CBL, Toronto, Ont., Can.
YOUNG, JAMES
WJHP, Jacksonville, Fla.
YOUNG, JERRY
WJEJ, Hag-erstown, Md.
YOUNG, KENNETH,
KCKN. Kansas City, Kans.
YOUNGREN, FRANCES
WMBI, Chicag-o, 111.
YOUNIN, WOLF
WARD, Brooklyn, N. Y.
YOUSE, BOB
WDB, Roanoke, Va.
— z —
ZAPNOUKAYIAS, NICK
WHOM, Jersey City, N. J.
ZERGA, JAMES
WEAN, Providence, R. I.
ZIMMERMAN, DAVIS
WW J, Detroit, Mich.
ZINK, ALBERT
WGY, Schenectady, N. Y.
ZUKOWSKY, EUGENE
WHOM, Jersey City, N. J.
Sports Commentators
_7i AND THEIR WORK /i
ls\ DURING 1940 VT
— A —
ADAMS, GLENN
WMRC, Greenville, S. C,
Hudiphole Sports Column.
AGNEW, SAM
WKRC, Cincinnati, Ohio.
ALLEN, MEL
CBS, Camel, Baseball, WMCA,
New York, N. Y.
ANDERSON, ARTHUR C.
KTAR, Phoenix, Ariz.
ANDREWS, TED
KOCY, Oklahoma City, Okla.
ARNOLD, ALVIN
KOBH, Rapid City, S. D.
ARTHUR, FRANK
KSAN, San Francisco, Calif.
— B —
BACH, JOE
WHLD, Niagara Falls, N. Y.
BAKER, MELVIN
KABR, Aberdeen, S. D.
BAKER, NELSON
WFBR, Baltimore, Md.
BAKER, ROGER
WSAI, Cincinnati, Ohio.
BARBEE, BUD
WJPF, Herrin, 111.
BARBER, WALTER (RED)
WOR, Newark, N. J.
BARKER, BUD
WPAR, Parkersburg, W. Va.
BARNETT, MELVIN
WHIS, Bluefield, W. Va.
BARTLETT, LEONARD
KTRB, Modesto, Calif.
BATES, JR., WILLIAM H.
KTRB, Modesto, Calif.
BATEY, O.
CFCT, Victoria, B. C, Can.
BATTERS, CHARLES
WBRY, Waterbury-New
Haven, Conn.
BECKMAN, W. C.
WCOS, Columbia, S. C.
BEDELL, A. DOUGLAS
WCAP, Asbury Park, N. J.
BELL, BILL
WRAK, Williamsport, Pa.
BELL, DICK
WARD, Brooklyn, N. Y.
BELL, JACK
WIOD, Miami, Fla. Jack
Bell's Review.
BELL, TED
KRSC, Seattle, Wash.
BENDT, JACK
WINN, Louisville, Ky.
BENJAMIN, JIMMY
KWJB, Globe, Ariz.
BENNETT, "BILL"
KODL, The Dalles, Ore.
BENNETT, LEE
WAGA, Atlanta. Georgia.
BENNETT, THURSTON
WRDW, Augusta, Ga.
BERGER, HAL
KMPC, Beverly Hills, Calif.
BINGHAM, BOB
WWNC, Asheville, N. C.
Sports Special.
BISHOP, BURTON
KTEM, Temple, Texas.
BLACKBURN, FRED
KYCA, Prescott, Ariz.
BLAIR, BIRNEY
KUJ, Walla Walla, Wash.
BLANCHARD, LOWELL
WNOX, Knoxville, Tenn.
BLATZ, BILL
WHKC, Columbus, Ohio. Ten
Pin Tattler.
BLUE, IRA
KGO - KPO, San Francisco,
Calif. Sports Searchlight.
BOGGS, OTIS
WRUF, Gainesville, Fla.
BOLLEY, LEO
WFBL, Syracuse, N. Y.
BOND, CHUCK
KEVR, Seattle, Wash.
BONNER, CRENSHAW
WATL, Atlanta, Ga.
BOOEN, SHERMAN
KATE, Albert Lea, Minn.
BOURNE, PORTER L.
WEXYL, Royal Oak, Mich.
BOWDEN, R. H.
WMFD, Wilmington, N. C.
BOWES, BILL
WBRB, Red Bank, N. J.
BOX, VES
KRLD, Dallas, Texas.
BOYEN, JOHNNIE
KQV, Pittsburgh, Pa.
BOYLING, SID
CHAB, Moose Jaw, Sask., Can.
BOZEMAN, JERRY
KTBS-KWKH, Shreveport, La.
BRANDY, JOE
WSLB, Ogdensburg, N. Y.
BRAY, DICK
WSAI, Cincinnati, Ohio.
BRECKNER, GARY
KMPC, Beverly Hills, Calif.
Pigskin Predictions.
KNX, Los Angeles, Calif.
BREEN, ED
KVFD, Fort Dodge, Iowa.
BRENT, RALF
WFPG, Atlantic City, N. J.
BRESCIA, MATTIE
WICC, Bridgeport, Conn.
BRESSLER, RUBE
WCKY, Cincinnati, Ohio. To-
day's Baseball.
BRIGHT, HARRY
WGRB, Goldsboro, N. C.
Bright-Lites of Sports.
BRITT, JIM
WAAB-WNAC, Boston, Mass.
BRONDFIELD, JERRY
WCLE-WHK, Cleveland, Ohio.
Football Interviews.
BROSSEAU, BILL
CKAC, Montreal, Quebec, Can.
BROWN, BILL
WHO, Des Moines, Iowa.
807
BROWN, FAY
KFYR, Bismark, N. D.
BROWN, HAL
KMJ, Fresno, Calif.
BRYANT, CHARLES
KCMO, Kansas City, Mo.
BRYAR, ROBERT
WHIP, Hammond, Ind. Spor-
traits.
BUNNELL, MERRILL J.
KLO, Ogden, Utah.
BURDY, BOB
WSKB, McComb, Miss.
BURDICK, SI
WHIO, Dayton, Ohio.
BURT, EDWARD
KMYC, Marysville, Calif.
BURY, ED
WMFF, Plattsburg, N. Y.
BUTLER, CLIFF
CFCF, Montreal, Que. Sports
Review.
BUTLER, GRANT
WHFC, Cicero, 111.
BUXBAUM, JR., PHILIP
WELI, New Haven, Conn.
BYERS, WAYNE
WHLB, Virginia, Minn.
— c —
CAGLE, GENE L.
KFJZ, Fort Worth, Texas.
CAIN, DOYLE
KFXD, Nampa, Ida.
CALDER, WYLIE
WTMA, Charleston, S. C.
CALDWELL, JOHN
KSUN, Bisbee-Douglass, Ariz.
(ALLEY, GENE
KOB, Albuquerque, N. M.
CALLOWAY, JOE
WSIX, Nashville, Tenn.
CAMPBELL, DICK
KGGF, Coffeyville, Kans.
CANUP, RED
WAIM, Anderson, S. C.
CARAY, HARRY
WCLS, Joliet, 111.
CARLYLE, HUGH
WRNL, Richmond, Va.
CARMICHAEL, LEE
KRMD, Shreveport, La. Jax
Beer Sports Review.
CARPENTER, JIM
WKBB, Dubuque, Iowa.
CARPENTER, JOHNNY
KALE, Portland, Ore. Speak-
ing of Sports.
CARR, THOMAS
WESX, Salem, Mass.
CARSON, R. GRANT
CJRM, Regina, Sask., Can.
CARTER, BOB
WMCA, New York, N. Y.
CARTWRIGHT, JACK
KEVR, Seattle, Wash.
CASE, GEORGE
WTMV, East St. Louis, 111.
CASPER, CY
KXOK, St. Louis, Missouri.
SPORTS COMMENTATORS
CASPER, TEE
KGKO-WBAP, Fort Worth.
Tex.
CECIL, HERMAN
KDNT, Denton, Texas.
CHAMBERLIN, FRANCIS
WMPS, Memphis, Tenn.
CHAPMAN, DAVE
KWFT, Wichita Falls. Texas.
CHAPMAN, REED
CKWX, Vancouver, B. C, Can.
CHARD, LARRY
KSUN, Bisbee-Douglass, Ariz.
CHENAULT, GENE
KM J, Fresno, Calif.
CHEYNE, ART
KIT, Yakima, Wash.
CHILDS, LELAND
WBRC, Birmingham. Ala.
CHRISTENSEN, WALT
KSRO, Santa Rosa, Calif.
CIVILLE, ROY
KIDO, Boise, Idaho.
CLARK, ELMER A.
KABR, Aberdeen, S. D.
CLARK, J. B.
WRAL, Raleigh, N. C.
CLARK, JAMES "Red"
WHIS, Bluefleld, W. Va.
CLAYTON, BOVARD
WEBQ, Harrisburg, 111.
CLOUGH, L. D.
KLUF, Galveston, Texas.
CODDING, BILL
WAIM, Anderson, S. C.
COFFIN, FRANK H.
KVCV, Redding:, Calif.
COLLINS, BOB
WFEA, Manchester, N. H.
COLON, ROYCE
KRLD, Dallas, Texas.
CONNOLLY, JOHN
WBRC, Birming-ham, Ala.
COPELAND, JACK
KGLU, Safford, Ariz.
CORLEY, BILL
WBNS, Columbus. Ohio.
CORLEY, STAN
KBIZ, Ottumwa, la.
CORNISH, WORTHEN "Bud"
WGAN, Portland, Maine.
CORSON, BARNEY
WNAX, Yankton, S. D.
COWELL, EDDIE
WJHL, Johnson City, Tenn.
COZAD, "SAM"
WFMD, Frederick, Md.
CRABTREE, CHARLES
KTFI, Twin Falls, Idaho.
CRADDOCK, JACK
WWSW, Pittsburgh, Pa.
CRAFT, A. B.
KVOL, Lafayette, La.
CRAIG, BENNY
KARK, Little Rock, Ark. Pass-
ing Parade of Sports.
CRANS, DICK
WGNY, Newburgh, N. Y.
CRAWFORD, EUGENE
WEBQ, Harrieburg. 111.
CREASMAN, JAMES
KTAR, Phoenix, Ariz.
CREIGHTON, HARRY
FWAA, Chicago, 111.
CRUICKSHANK, JOHN
CKNX, Wingham, Ontario,
Can.
CUMMINGS, GORDON
CFGP, Grand Prairie, Alb.,
Can.
CUNNINGHAM, HOMER
WIBW, Topeka, Kans.
CUNNINGHAM, P. H.
KWOC, Poplar Bluff. Mo.
Hyde Park Final.
GUSHING, KERBY
KYW, Philadelphia, Pa. Kerby
Cushing Sportscaster.
— D —
DAIGER, FRED
WSUN, St. Petersburg, Fla.
DAILEY, TOM
WOW, Omaha, Nebr., Sporte-
time With Falstaff.
DALE, HAROLD
WGTC. Greenville, N. C.
DANBOM, M. E.
KGKB, Tyler, Tex.
DANFORTH, ED
WSB, Atlanta, Ga.
DAOUST, CHARLES
CKCH, Hull, Que., Can.
DARLING, FRED
C9KGB, Timmins, Ont., Can.
DALGHERTY, JACK
KGKL, San Angelo, Texas.
DAVIDSON, BOB
WHUB, Cookeville, Tenn.
DA VIES, BILL
WBLJ, Dalton, Ga.
DAMES, BOB
KSAN, San Francisco, CaJii.
DAVIS, ARCHIE
WFHR, Wisconsin Rapids,
Wise.
BERT LEE
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ON NEW YORK'S SPORTS STATION
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SPORTS COMMENTATORS
DAVIS, BILL
KDRO, Sedalia, Mo.
DAVIS, BOB
KOIL. Omaha, Neb.
DAVIS, BUZZ
WDAS, Phil.. Pa.
DAVIS, GEOFF
CBR, Vancouver, B C, Can.
DAVIS, JIMMY
KOVC, Valley City, N. D.
DAVIS, LEE
WCBM, Baltimore ,Md.
DAVIS, REX
WCKY, Cincinnati, Ohio.
DEAL, JAKE
WDEV, Waterbury, Vermont.
DEINES, NORVAL
KMMJ, Grand Island, Nebr.
DELANEY, GLOVER
WTHT, Hartford. Conn.
DELMONT, JIM
WMIN, St. Paul. Minn.
DEMERS, JACQUES
CKAC, Montreal, Que., Can.
DENNIS, DINTY
WQAM, Miami, Fla. Dugout
of the Air.
DESCHENES, CHARLES M.
CKCV, Quebec. Que.
DESMOND, CONNIE
WCOL, Columbue, Ohio.
DESMOND, DAN
KSCJ, Sioux City, la. Sport
Static Of the Air.
DE YOUNG, GENE
KARM. Fresno, Calif. Midget
Auto Races.
DIGHTON, JOHN
WJRD, Tuscaloosa, Ala.
DILLER, ROBERT
WMRO, Aurora, 111.
DILLON, HARRIDON
KGY, Olympia, Wash.
DILLON, JOHN
WFAS, White Plaina. N. Y.
DIXON, MASON
WNOX, Knoxville, Term.
DOLLAR, RUSSELL
WAIR, Winston-Salem, N. C.
DONLIN, THOMAS M.
WCAX, Burlington. Vt.
DO OLE Y, JIMMY
WSTV, Steubenville, Ohio.
DOTSON, PERRY
WTCN, St. Paul -Minneapolis,
Minn.
DOUGLAS, HAROLD
KFRU, Columbia, Mo. Hyde
Park Final.
DOWTY, BYRON
KALB, Alexandria, Louisiana.
DRAKE, JACK
KRGV. Weslaco. Texas.
DRAKE, MYRON
KTAR, Phoenix, Ariz.
DRAVES, BILL
WFHR, Wisconsin Ra©ids,
Wise.
DREES, JACK
WIND, Gary, Ind.
DRISCOLL, DAVE
WOR. Newark. N. J.
DRYBURGH, DAVE
CKCK. Regina, Sask., Can.
DUDLEY, JIMMY
WCFL, Chicago, 111.
DUMM, BOB
KROW. Oakland, Calif.
DUNBAR, STUART
KSAL, Salina. Kane.
DUNPHY, DON
WINS. New York, N. Y.
DUPRE, HENRY
WWL. New Orleans, La.
DURGIN, LARRY
WCOU, Lewiston, Me. The
World of Sport.
DURKIN, SHERWOOD
KCKN, Kansas City, Kans.
DURNEY, BILL
WIL, St. Louis, Mo.
DYBDAL, VERNON
KWLC, Decorah, Iowa.
DYER, BILL
WCAU, Philadelphia, Pa.
DYER, BRAVEN
KNX, Los Angeles, Calif.
— E —
EDDY, BOOTH
WLOL. Minneapolis-St. Paul,
Minn.
EDWARDS, JACK
KPLT, Paris, Texas.
EDWARDS, WEBLEY
KGMB, Honolulu, Hawaii.
EGAN, GAIL
CFAC, Calgary, Alberta, Can.
EISENMAN, ROBERT
WSAV, Savannah, Ga.
ELDER, DON
WDAY, Fargo, N. D.
ELKINS, LISTON
WAYX, Waycross, Ga.
ELLENBERGER, HANK
KTSW, Emporia, Kans.
ELMER, BOB
WFTL, Fort Lauderdale, Fla.
WQAM, Miami, Fla. Speaking
of Sports.
ELSON, BOB
WGN, Chicago, 111. World
Series Broadcasts MBS.
ELVIN, RALPH
WLOK, Lima, Ohio.
EMBURY, AL
KROC, Rochester, Minn.
EMICH, HOWARD
WMAN, Marinette, Wise.
ENDERSBE, FRANK
KYSM, Mankato, Minn.
ENROTH, DICK
KDAL, Duluth, Minn.
EPSTEIN, JOE
WNOX, Knoxville, Tenn.
ERICKSON, ROLF
WEBC, Duluth, Minn.
ESCUDIER, R. A.
KVOL, Lafayette, La.
ESSEX, HAROLD
WSJS, Winston-Salem. N. C.
EUBANKS, BLAIR
WTAR, Norfolk, Va.
EVANS, BOB
WFSRD, Toledo, Ohio.
EVANS, HERB
KUSD, Vermillion, S. D.
EVERHART, A. J.
WMBS, Uniontown, Pa.
— F —
FARIS, CLINTON
WGTM, Wilson, N. C.
FARNAN, BUD
WFLA, Tampa, Fla.
FARREN, WILLIAM
NBC.
FARRELL, MAURY
WAPI, Birmingham, Ala.
FAY, JOE
WPRO, Providence, R. I.
FEAGANS, ERNEST
WDOD, Chattanooga, Tenn.
FELDMAN, ROBERT
WMAS. Springfield, Mass.
FENBERG, SAM
KPDN, Pampa, Texas.
FENTON, EDDIE
WCBM, Baltimore, Md.
FERMAINTT, P. R.
WPRA, Mayaguez, Puerto
Rico.
FERN, C. J.
KTOH, Lihue, T.H.
FERRIS, ROBERT
KJR, Seattle, Wash.
FINCH, HOWARD K.
WJIM, Lansing, Mich.
FINGER, LEN
KFDM, Beaumont, Texas.
FISHELL, DICK
WHN, New York, N. Y.
Sports Resume, Giant Foot-
ball Games, Hockey Games.
FISHER, HANK
WMBD, Peoria, 111.
FITZCHARLES, H. V.
WHIP, Hammond, Ind. Twen-
tieth Century Bowling.
FITZPATRICK, JACK
KLZ, Denver, Colo.
FLAHERTY, PAT
WOAI, San Antonio, Texas.
FLEISCHMAN, SOL
WDAE, Tampa, Fla.
FLETT, DEANNE
KFBB, Great Falls, Mont.
FLINT, JULIAN
WATL, Atlanta, Ga.
FLYNN, FAHEY
WEMP, Milwaukee, Wise.
Sports Roundup.
FORBES, JOHN
KXRO, Aberdeen, Wash.
FOSTER, HARRY
CBY-CBL, Toronto, Ont., Can.
FOSTER, JACK
WCKY, Cincinnati, Ohio.
Sports And Music.
FOSTER, WILSON K.
KFAR, Fairbanks, Alaska.
FOWLER, CLINTON
KUOA, Siloam Springs, Ark.
FRANKLIN, ALLAN
WTAQ, Green Bay, Wise.
FRANKLIN, LEONARD
KWLK, Longview, Wash.
FRANKLIN, ORVIN
KRRV, Sherman, Texas.
FRANKOVITCH, MIKE
KFAC, Los Angeles, Calif.
FRITZ, BOB
CJCA, Edmonton, Alberta,
Can.
FULTON, JOHN
WGST, Atlanta, Ga.
— G —
GADBERRY, BOB
KOAM, Pittsburg, Kans.
GAGAN, GEORGE
WLLH, Lowell-Lawrence,
Mass.
GALLAGHER, EDDIE
WCCO, Minneapolis-St. Paul,
Minn. Sports Thru The Key-
hole.
GANNON, JOE
WMSL, Decatur, Ala.
GARDNER, DON
WKBN, Youngstown, Ohio.
GARNES, CLARENCE
KANS, Wichita, Kans.
GARRIOCK, TOMMY
CKTB, St. Catharines, Ont..
Can.
GARROWAY, DAVE
WMAQ-WENR, Chicago, 111.
809
SPORTS COMMENTATORS
GATES, HILLIARD
WGL-WOWO, Ft. Wayne, Ind.
GEEHAN, JERKY
KMO, Tacoma, Wash. Sports
Slants.
GENTILE, JOE
CKLW, Windsor, Ont., Can.
GEORGE, LEE
WTAX, Spring-field, 111.
GIBBONS, TOMMY
WPIC, Sharon, Pa.
GIBNEY, JACK
WRBL, Columbus, Ga.
GIBSON, BILL
WLB, Minneapolis, Minn.
GILL, BO
WGNY, Newburgh, N. Y.
GILLIS, FRANK
WMEX, Boston, Mass.
GILMORE, JIM
CJOR, Vancouver, B. C, Can.
GIVEN, KEN
WLPM, Suffolk, Va, Atlantic
Sports Parade.
GLICKMAN, MARTY
WHN, New York, N. Y.
Sports Resume, Today's Base-
ball, Sports Fanfare.
GODWIN, AL
WWL, New Orleans, La.
GOLDBERG, ARNOLD
WMBS, Uniontown, Pa.
GOLDER, HARRY
WXYZ, Detroit, Mich.
GOODWIN, AUSTIN
WGAN, Portland, Maine.
GOODWIN, CARL
WCHV, Charlottesville, Va.
GOODWIN, HAL
WHAI, Greenfield, Mass.
GOSS, BAILEY
WBAL, Baltimore, Md.
GOSS, FRANK
KFWB, Los Angeles, Calif.
GOULET, ARMAND
CHLP, Montreal, Que., Can.
GOWANS, AL
WTCN, St. Paul-Minneapolis,
Minn.
GOWEN, CAWTHON
WSLS, Roanoke, Va.
GRANEY, JACK
WHK-WCLE, Cleveland, Ohio.
GRANGE, RED
WCLE-WHK, Cleveland, Ohio.
Football.
GRANT, HUBERT
WNOE, New Orleans, La.
GRANT, LESTER
KROW, Oakland, Calif.
GRANT, TAYLOR
WCAU, Philadelphia, Pa.
GRAY, DICK
WORD, Spartanburg-, S. C.
Pigskin Parade.
GREGORY, LLOYD
KPRC, Houston, Texas.
GREGSON, JACK
KSFO, San Francisco, Calif.
GRIFFITHS, BILL
WJW, Akron, Ohio.
GRIFFITHS, DAVE
WGBI, Scranton, Pa.
GRIGGS, NELSON
WGNY, Newburgh, N. Y.
GRIZZARD, HERMAN
WLAC, Nashville, Tenn.
GROSMILLER, "KEN"
KODL, The Dalles, Ore.
GUNN, GEORGE
WMAL-WRC, Washing-ton,
D. C.
GUYER, ROBERT S.
WBTM, Danville, Va.
GWYNN, Z. V.
WFNC, Fayetteville, N. C.
— H —
HACKETT, JOHN
WGL-WOWO, Ft. Wayne, Ind.
HAID, ALLEN
WHIZ, Zanesville, Ohio.
HALE, ALAN
WISN, Milwaukee, Wise.
HALL, AL
KGKB, Tyler, Texas.
HALL, HALSEY
KSTP, St. Paul, Minn.
HALL, PAT
WHDL, Olean, N. Y.
HALL, SAMUEL
WAGF, Dothan, Ala.
HALLOREN, RYAN
KWNO, Winona, Minn.
HAMILTON, DICK
KIUL, Garden City, Kans.
HANLON, TOM
KNX, Los Angeles, Calif.
HANSEN, BOB
KUTA, Salt Lake City, Utah.
HARSON, ELMER
KFJM, Grand Forks, N. D.
MEL ALLEN
gp&Ui, — CBS
STAN LOMAX
Sports Commentator
WOR
810
SPORTS COMMENTATORS
HANSTROM, ARTHUR
WEAU, Eau Claire, Wise.
HARKINS, PETER J.
WBTM, Danville, Va.
HARMAN, MARION
WRDW, August. Ga.
HARMON, KING
KGVO, Missoula, Mont.
HARMON, TOM
WCAR, Pontiac, Mich.
HARRIS, JACK
WSM, Nashville, Tenn.
HARRISON, SCOUT
WDAF, Kansas City, Mo.
HART, DON
WMFF, Plattsburg, N. Y.
HARTMAN, R.
CJAT, Trail, B. C, Can.
HARWELL, ERNEST
WSB, Atlanta, Ga,
HASBROOK, DICK
WJMS, Ironwood, Mich.
HASEL, JOE
NBC-CBS-WNEW-WNYC, New
York, N. Y., Tennis, Track,
Baseball, Football, Commen-
taries.
HEILMAN, HARRY
WXYZ, Detroit, Mich. Detroit
Tiger Baseball Broadcasts
(MRN), Michig-an State Col-
lege Football Broadcasts
(MRN).
HELFER, AL
WOR, Newark, N. J.
HENDERSON, LLOYD
WPAY, Portsmouth, Ohio.
HENRY, LEW
WCLE-WHK, Cleveland, Ohio.
HERBERT, BILL
CBR, Vancouver, B. C, Can.
HEREFORD, DOUGLAS
WAYX, Waycross, Ga. Sports-
cast.
HERRICK, SHERB
WOKO, Albany, N. Y.
HEWITT, FOSTER
CBY-CBL, Toronto, Ont., Can.
HICKS, MORRIS
WINN, Louisville, Ky.
HIGGINS, "JAKE"
WDAN, Danville, 111.
HILL, BOB
CKSO, Sudbury, Ont., Can.
HILL, D.
CFRN, Edmonton, Alberta,
Can.
HILL, DON
WAVE, Louisville, Ky. Sports
Rambler.
HILL, JOE
WAGA, Atlanta, Georgia.
HOARE, HARRY
KPDN, Pampa, Texas.
HOBGOOD, ROBERT
KLUF, Galveston, Texas.
HODGES, RUSS
WBT, Charlotte. N. C.
HODGES, RUSS
WOL, Washington, D. C.
HOLLISTER, HERB
KANS, Wichita, Kans.
HOLLISTER, JACK
KDKA, Pittsburgh, Pa.
HOLT, H. RUSS
WOLS, Florence, S. C.
HOOPER, JACK
WMBG, Richmond, Va.
HORNER, GORDON
KTRI, Sioux City, la. Your
Sportscaster.
HOUSEMAN, KENNETH
WHAI, Greenfield, Mass.
HOWELL, WAYNE
WTMA, Charleston, S. C.
HUNTER, PINKY
WCLE-WHK, Cleveland, Ohio.
Bowling News.
HURT, ZACK
KFJZ, Fort Worth, Texas.
Sport Spotlight.
HUSING, TED
CBS.
INGHAM, BOB
WTOL, Toledo, Ohio. High-
lights In the World of Sports.
INGLIS, CHARLES
WKY, Oklahoma City, Okla.
INGSTAD, ROBERT
KOVC, Valley City. N. D.
JACKSON, BILL
WBIG, Greensboro, N. C.
JACKSON, BUD
KVOO, Tulsa, Okla.
JACKSON, FRANK
KGFF, Shawnee, Okla.
JACKSON, GLENN E.
WLVA, Lynchburg", Va.
JENNINGS, AL
WTMC, Ocala. Fla.
JENSEN, CARL
KFDY, Brooking-s. S. D.
JENSEN, JERRY
KUJ, Walla Walla, Wash.
JESSE, GEORGE
WLAP, Lexington, Ky.
JEZLER, KARL
KHSL, Chico, Calif.
JOHNSON, LeROY
KUSD, Vermillion, S. D.
JOHNSON, MOTT
KMA, Shenandoah. Iowa.
JOHNSON, ROLLIE
WCCO, Minneapolis-St. Paul,
Minn. Sports Thru The Key-
hole.
JOHNSTON, DOC W. R.
WAPO, Chattanooga, Tenn.
JONES, JAMES
KSAM, Huntsville, Texas.
JONES, PAUL
KGB, San Diego. Calif.
JORDAN, CHAS. B.
WRR, Dallas, Texas.
JORDAN, HARRY
KJR, Seattle, Wash.
JOSLYN, HENRY
KVOR. Colorado Springs, Colo.
— K —
KAMM, HERBERT
WCAP, Asbury Park. N. J.
KARSON, LEE
KTAR, Phoenix, Ariz.
KAY, RAY
WJRD. Tuscaloosa, Ala.
KEEGAN, LEO
WNBC, New Britain-Hartford,
Conn.
KEELER, GUY V.
KFKU, Lawrence, Kans.
KEESEE, FLOYD
WBNY, Buffalo, N. Y.
KELLEY, A. B.
KRLH, Midland, Texas.
811
KELLEY, BOB
WGAR, Cleveland, Ohio.
KELLY, GENE
WSAZ, Huntington, W. Va.
KENNARD, STEWART
WFBR, Baltimore, Md.
KEMPER, HOWARD
KBST, Big Spring, Texas.
KEMPTON, ALVIN
KTFI, Twin Falls, Idaho.
KENNEDY, ED
WSPR, Springfield, Mass.
KENNEDY, GORMAN
CFCF, Montreal, Que., Can.
KENNON, STAN
WGH, Newport News, Va.
KENT, CARL, JR.
WAKR, Akron, Ohio.
KERNAN, JOE
KROC, Rochester, Minn.
KIELLER, BUS
CFOS, Owen Sound, Ont., Can.
KILLIAN, GEORGE
KOVO, Provo, Utah.
KINCAID, FRED
KRRV, Sherman, Texas.
KING, DAVE
WEDC, Chicago, 111.
KING, PETE
KOL, Seattle, Wash. Speaking
of Sports.
KIRBY, LEE
WBT, Charlotte, N. C.
KIRKHAM, ART
KALE, Portland, Ore.
KLIMENT, ROBERT
WEBR, Buffalo, N. Y.
KNORR, FRED
WMBC, Detroit, Mich. Head-
lines In Sport.
KOEGLER, JOE
KPAB, Laredo, Texas.
KOEHLER, BRUCE
WLNH, Laconia, N. H.
KOLBMANN, JOHN
WHAT, Philadeplhia, Pa.
KONZ, WALLY
KFIZ, Fond-Du-Lac, Wise.
KRASH, ABE
KFBC, Cheyenne, Wy.
KRETSINGER, JACK
WJBC, Bloomington, 111.
KYLER, JIM
WCLO, Janesville, Wise.
— L —
LACKEY, F. E.
WHOP, Hopkins ville, Ky.
LACKEY, PIERCE
WPAD, Paducah, Ky.
LaGRAVE, ED, JR.
KUSD, Vermillion, S. D.
LaLONDE, JEAN
CKAC, Montreal, Que., Can.
LAMB, RUSS
KFJZ, Fort Worth, Texas.
LANDIS, DeWITT
KFYO, Lubbock, Texas.
LANTZ, JR.,, JAMES
KSAL, Salina, Kans.
LASSER, LEO
KFSC, Seattle, Wash.
LAUX, FRANCE
KMOX, St. Louis, Mo. Sports
Review, Sports Quiz, Dope
From the Dugout.
LaVALLE, AL
WEDC, Chicago, 111.
LA VERY, DON
WEDC, Chicago, 111.
SPORTS COMMENTATORS
LAWRENCE, B.
WSOC, Charlotte, N. C.
LAYER, BRUCE
KPRC, Houston, Texas.
LEE, BERT
WEN, New York, N. Y. To-
day's Baseball, Sport's Fan-
fare, Hockey Games, Profes-
sional Football Games.
LEE, BOB
WTAB, Quincy, 111.
LEE, H. W.
WMFD, Wilmington, N. C.
LEE, ZEB
WISE, Asheville, N. C.
LENTZ, ARTHUR
WIBA, Madison, Wise.
LEONARD, BOB
WSOY, Decatur, 111.
LeROY, HARRY
KQW, San Jose, Calif.
LeSUEUR, PERCY
CKOC, Hamilton, Ont., Can.
LEWIS, RAY
KQW, San Jose, Calif.
LIBBY, JOHN C.
WCOU, Lewiston, Me.
LINTHICUM, WALTER
WBAL, Baltimore. Maryland.
LITTLE, JACK
KQW, San Jose, Calif.
LLOYD, JACK
WTHT, Hartford, Conn.
LOCHMAN, WALT
KMBC, Kansas City, Mo.
LOMAX, H. STANLEY (Stan)
WOR, Newark, N. J. Sports
Broadcast, Professional Foot-
ball Games.
LONDON, JACK
WMIN, St. Paul, Minn.
LONG, SI
KVWC, Vernon, Texas.
LUBOW, MORT
WNLC, New Londom££sn.
LUDWIG, LYELL ~^*
WCLO, Janesville, Wise.
LUND, VIC
WAOV, Vincennes, Ind.
WIRE, Indianapolis, Ind.
LUNDQUIST, ELDON
WTRC, Elkhart, Indiana.
LYNCH, FRANK
CKLW, Windsor, Out., Can.
LYONS, CURTIS
WPID, Petersburg-, Va. Watch-
ing1 The Wave.
LYONS, JIM
KVOE, Santa Ana, Calif.
— M —
McALISTER, R. B.
KFYO, Lubbock, Texas.
McBRIDE, C. E.
WDAF, Kansas City, Mo.
McCANN, JIM
WIBG, Glenside, Pa.
McCarthy, clem
NBC-WHN, New York, N. Y.
Racing- Scratches.
Mccarty, jack
KORE, Eugene, Oregon.
McCONNELL, PAUL
KMYC, Marysville, Calif.
McCOY, JACK
WBIJ, Dalton, Ga.
McCURLEY, LANSE
WDAS, Philadelphia, Pa.
McDANIEL, CARL
KLUF, Galveston, Texas.
McDANIEL, TOM
WCOS, Columbia, S. C.
Mcdonald, arch
WJSV, Washington, D. C.
McFARLANE, JAMES
KVCV, Redding", Calif.
McGINNIS, BOB
KM J, Fresno, Calif.
McGIVERN, FRANK
WJBC, Blooming-ton, 111.
McGOFFIN, W. M.
KXRO, Aberdeen, Wash.
McGOWAN, GEORGE L.
KFPY, Spokane, Wash.
McGRATH, ED
WSPA, Spartanburg, S. C.
Sports Roundup.
McININCH, NELSON
KDYL, Salt Lake City, Utah.
McKENZIE, PUDGE
KXOX, St. Louis, Mo.
Mcknight, wes
CFRB, Toronto, Ont., Can.
McLEOD, DUKE
CFAR, Flin Flon, Man., Can.
McLINN, GEORGE "Stoney"
WIP, Philadelphia, Pa.
MABRY, JOE
WHUB, Cookeville, Tenn.
MacDONALD, CECIL
CKCH, Hull, Que., Can.
MacMILLAN, DON
CKCK, Regina, Sask., Can.
MacMILLAN, LOWELL
WHEC, Rochester, N. Y.
MacPHERSON, STEWART
CJRC, Winnipeg, Manitoba.
Sport Highlights, Sports Re-
view.
MARGET, MANNY
KVOX, Moorehead, Minn.
MAHON, FRANK
WEW, St. Louis, Mo.
MALL, DICK
KCKN, Kansas City, Kans.
MANN, STU
WDGY, Minneapolis, Minn. In
The Bleachers,
MANNING, TOM
WTAM, Cleveland. Ohio.
MARBLE, ALICE
WNEW, New York, N. Y.
MARIANA, NICK
KGVO, Missoula, Mont.
MARKEY, ARTHUR
WJAR, Providence, R. I.
MARKEY, RAY
WTHT, Hartford, Conn.
MARKS, GARNETT
WKRC, Cincinnati.
MARKWARD, BILL
WCAM, Camden, N. J.
MARSHALL, NORM
CHML, Hamilton, Ont., Can.
MARTIN, GEORGE
WSMD, Muscle Shoals, Ala.
MARTIN, JACK
WKBH, La Crosse, Wise.
MARTIN, 0. O.
CHLP, Montreal, Que., Can.
MATTHEWS, TOM
WLAK, Lakeland, Fla.
MAWSON, RICHARD
WBAX, Wilkes-Barre, Pa.
MAXWELL, JOCKO
WWRL, Woodside, N. Y.
MAYHEW, "TINEY"
KASA, Elk City, Okla.
MERNA, JOHN
WIBX, Utica, New York.
MEYER, Fred
WHDL, Olean, N. Y. Sears
Football Broadcasts.
812
MICHAEL, RAYMOND
WMAL-WRC, Washington,
D. C.
MIERAS, WES
KVI, Tacoma, Wash. Sports
Sparks.
MILDER, NATE
WHIZ, Zanesville, Ohio.
MILLER, C. A,
WCBS, Springfield, 111.
MILLER, DAVE
WGCM, Gulf port. Miss.
MILLER, HOWARD A.
WGIL, Galesburg, 111.
MILLER, JOHNNY
WSJS, Winston-Salem, N. C.
MILLON, RENE
KGFI, Brownsville, Texas.
MILLS, FRANK
KGKO-WBAP, Fort Worth,
Tex.
MINER, PAUL
KVOO, Tulsa, Okla.
MITCHELL, JACK
KOMA, Oklahoma City, Okla.
MITCHELL, W. C.
C K C R , Kitchener-Waterloo,
Ont., Can.
MOCK, BILL
KEX-KGW, Portland, Ore.
MOLEN, SAM
WCBS, Springfield, 111.
MORAN, JACK
WABI, Bangor, Me.
MORELAND, HARRY
WROL, Knoxville, Tenn.
MORGAN, RAY
WBAB, Atlantic City. N. J.
MORRIS, CHICK
WBZ-WBZA, Boston-Spring-
field, Mass. Kickoff.
MORRISON, ARTHUR
CJRC, Winnipeg, Man., Can.
MORTIMER, ROSS
CJOR, Vancouver, B. C, Can.
MOSELY, PAUL
KFJM, Grand Forks, N. D.
MOSHIER, JEFF
WSUN, St. Petersburg, Fla.
MOYLE, PAUL
WCNC, Elizabeth City. N. C.
MULLINAX, EDWIN
WHMA, Anniston, Ala. Sports
Roundup.
MURPHY, B.
CKOV, Kelown, B. C, Can.
MURRAY, JIM
WCAE, Pittsburgh. Pa.
MYERS, JOE
KOA. Denver, Colo.
— IV —
NAUMAN, DICK
KWFT, Wichita Falls, Texas.
NEAL, JIM
KOME, Tulsa, Okla.
NELSON, ROSS
WGRM, Greenwood, Miss.
NELSON, STUB
KEX-KGW, Portland, Ore.
NEVADA, CHARLEY
WTMJ, Milwaukee. Wiec.
NICHOLSON, LEO
CJOR, Vancouver, B. C, Can.
NOLL, HERMAN
WKOK, Sunbury, Pa.
NORMAN, NEIL
WIL, St. Louis, Mo.
NORRIS, PAUL
WSOC. Charlotte, N. C.
SPORTS COMMENTATORS
— © —
OAKES, BARNEY
WATL, Atlanta, Ga.
O'BRIEN, DON
KTUL, Tulsa, Okla. Sports
Parade.
O'BRIEN, JOE
WMCA, New York, N. Y.
O'BRIEN, SHERRY
WDAS, Philadelphia, Pa.
O'BRIEN, TOMMY
KRIC, Beaumont, Texas.
O'REILLY, JAY
WJLS, Beckley. W. Va.
OTT, WOODROW
WENY, Elmira, N. Y.
OWEN, JR., FORREST
WKAR, East Lansing, Mich.
OWENS, MAURICE P.
WROK, Rockford, 111.
PADGETT, PAT
WBML, Macon, Ga.
PAGET, JOE
WJDX, Jackson, Miss.
PALANGE, ANGELO
WVFW. Brooklyn, N. Y.
PARKES, HALL
KLO, Ogden, Utah. In the
World of Sports.
PARRISH, CARL
KBIZ, Ottumwa, la.
PARSONS, PEG
WLEU. Erie, Pa.
PARTON, "RED"
WOLF, Syracuse, N. Y. Sport-
scoop, Sports Roundup.
PATRICK, VAN
WHBF, Rock Island, 111.
PATTEE, FLOYD
WNBC, Hartford-New Britain,
Conn.
PAULSGROVE, WM. H.
WJEJ, Hagerstown, Md.
PEARSON, FORT
WENR-WMAQ, Chicago, 111.
PECK, VIC
KTSW, Emporia, Kans.
PENNEY, WILLIAM
WSAV, Savannah, Ga.
PEPE, JOHNNY
WPIC, Sharon, Pa.
PERRIN, T. E.
KRRV, Sherman, Texas.
PERRY, ROBERT N.
WORL, Boston. Mass.
PETERSON, JACK
WDZ, Tuscola. 111.
PETRANKA, JOE
WSFA, Montgomery. Ala.
PETTEGREW, C. W.
WOSU, Columbus, Ohio.
PHILLIPS, BILLY
KIDO, Boise, Idaho.
PHILLIPS, ROGER
WSIX, Nashville, Tenn.
PHILLIPS, THOMAS C.
WDAK, West Point, Ga.
PICHE, EDMOND
CBV, Quebec. Que., Can.
PIERCE, EDDIE
WDLP, Panama City, Fla.
PIGUE, BOB
WMC, Memphis, Tenn.
PLACE, ED
WAAB, Boston, Mass. Play-
time On the Air.
PLAMADORE, RAY
WKBH, La Crosse. Wise.
PLOWMAN, MARSH W.
KWAT, Watertown, S. D.
POINTELL, CHARLES
WFIG, Sumter, S. C.
POOLE, BOB
WKPT, King-sport, Tenn.
POPE, BILL
WENY, Elmira, N. Y.
POWELL, JIMMY
KVOA, Tucson, Ariz.
POWER, J. BROOKS
WABI, Bangor, Me.
POWERS, JIMMY
WHN, New York, N. Y.
Powerhouse.
PROCTOR, ROBERT
WDAE, Tampa, Fla.
PROYOR, JIM
WAJR, Morgantown, W. Va.
PUCKETT, BERT
WMT, Cedar Rapids-Waterloo,
Iowa.
— Q —
QUALTROUGH, MORRISON
KROD, El Paso, Texas.
QUIGLEY, E. C.
WIBW, Topeka, Kans.
— R —
RAND, GREN
WABY, Albany, N. Y.
RAPIEFF, KEN
WICC, Bridgeport, Conn.
RATHBUN, JACK
WJHP, Jacksonville, Fla.
RAWLS, CHARLIE
WSLI, Jackson, Miss.
RAY, ED
WDAE, Tampa, Fla.
REAGAN, NEIL
KFWB, Los Angeles, Calif.
REEVES, GEORGE
KCRC, Enid, Okla.
REEVES, RAY
WRAL, Raleigh, N. C.
REEVES, WAYNE
WHBU, Anderson, Ind.
REID, JAMES W.
WFBC, Greenville, S. C.
REILLY, BYRON
KLS, Oakland, Calif.
REJEBIAN, ARAM
KVEC, San Luis Obispo, Calif.
REVELLE, ORVILLE
WKAT, Miami Beach, Fla.
REYNOLDS, BOB
WHAI, Greenfield, Mass.
RHODES, BILLY
WSAU, Wausau, Wise.
RICHARDS, MAL
WJHO, Opelika, Ala.
RIDER, MAURY
KIRO, Seattle, Wash.
RIEGEL, RHEINHOLD
WHA, Madison, Wise.
RILEY, DON
WCAO, Baltimore, Md.
RILEY, LEN
WFBM, Indianapolis, Ind. Len
Riley Reports the Sports.
RILEY, MICKEY
KMPC, Beverly Hills, Calif.
RISER, JAMES
WJEJ, Hagerstown, Md.
RIVERO, RAMON ORTIZDEL
WKAQ, San Juan, Puerto Rico.
ROBERTS, R. H.
CKY, Winnipeg. Man.. Can.
813
ROBERTSON, BRUCE
KOAM, Pittsburg, Kans.
ROGERS, EDDY
KALB, Alexandria, La.
ROLL, RICHARD
WHIO, Dayton, Ohio.
ROMINE, DOUG
KTSA, San Antonio, Texas.
ROSCOE, PAUL
KGFW, Kearney, Nebr.
ROSKIN, LEW
CJOC, Lethbridge, Alberta,
Can.
ROSS, GEORGE
KWG, Stockton, Calif.
ROTHRUM, BILL
WSYR, Syracuse, New York.
ROUGH, FRANK
KWFC, Hot Springs, Ark.
ROWE, C. M.
WCAT, Rapid City, S. D.
ROWSWELL, ROSEY
KDKA, Pittsburgh, Pa.
ROZELL, ED
WKIP, Poughkeepsie, N. Y.
RUGH, VIC
KFBI, Wichita, Kans.
RUHL, OSCAR
WMAN, Mansfield, Ohio.
RULE, ELTON
KROY, Sacramento, Calif.
RUSK, CLAY
WOC, Davenport, Iowa.
RUSSELL, JACK
C K C R , Kitchener-Waterloo,
Ont., Can.
RUSSELL, TOM
WKNE, Keene, N. H.
RYAN, FRANK
WNAC-WAAB, Boston, Mass
— s —
SAAM, BYRUM
WIP, Philadelphia, Pa.
SAMUEL, RUT
WGAC, Augusta, Ga.
SANDACK, WALLY
KSL, Salt Lake City, Utah.
SAUNDERS, ART
WGCM, Gulfport, Miss.
SAVAGE, GUY
WGN, Chicago, 111.
SAXTON, GLENN
WFTL, Fort Lauderdale, Fla
SCHREIBER, MARK
KLZ, Denver, Colo.
SCHULTZ, STANLEY
WCAR, Pontiac, Mich.
SCOTT, DALE
KTOK, Oklahoma City, Okla.
SCOTT, JAY
WIOD, Miami, Fla.
SCOTT, RAY
WJAC, Johnstown, Pa.
SEARS, BILL
KUTA, Salt Lake City, Utah.
Inside Story Of Sports, Cov-
ered Wagon Days.
SEARS, CARL
KOME, Tulsa, Okla.
SHAVER, BUD
WXYZ, Detroit, Mich.
SHIPES, JOHNNY
WAYX, Waycross, Ga.
SHIRREFF, H.
CKOV, Kelowna, B. C, Can.
SHOLAR, WILEY
WBIG, Greensboro, N. C. Foot-
ball With Wiley Sholar.
Radio People, in
order to be well
informed on what's
going on in the
Radio Industry,
read
RADIO DAILY
A Publication
Devoted to the
Better Interests of
Commercial Radio
and Television
SUBSCRIPTION, $5.00— FOREIGN, $10.00
INCLUDES
RADIO DAILY AND RADIO ANNUAL
PUBLISHED BY
THE RAD I O DAI LY
501 Broadway New York City
Wisconsin 7-6336
814
SPORTS COMMENTATORS
SHORT, JACK
CKMO, Vancouver, British Co-
lumbia, Can.
SHUBINSKI, JAKE
WLAP, Lexington, Ky.
SHUDT, ROY
WTRY, Troy, N. Y.
SHUMATE, GENE
KRNT-KSO, Des Moines, Iowa.
SIEBERT, HERB
KWYO, Sheridan, Wyo.
SILVA, FRANK
WSAY, Rochester, N. Y.
SIMMONS, DAVE
KDYL, Salt Lake City, Utah.
SIMMS, FRANK
KVFD, Fort Dodge, Iowa.
SIMONDS, HAL
WFIL, Philadelphia, Pa.
SIMONSEN, ROD
KWLK, Longview, Wash.
SIMPSON, CHUCK
WDOD, Chattanooga, Tenn.
SIMPSON, DALE
WKY, Oklahoma City, Okla.
SIMPSON, STAN
KTKC, Visalia, Calif.
SMITH, C.
CJAT, Trail, B. C, Can.
SMITH, ERNIE
KYA, San Francisco, Calif.
The Sportsman.
SMITH, HAL
WRR, Dallas, Texas.
SMITH, ROBERT H.
WOOD-WASH, Grand Rapids,
Mich.
SNOWDON, CHARLES
WBLK, Clarksburg, W. Va.
SNYDER, RALPH
WLAV, Grand Rapids, Mich.
SPADARO, TOM
WOV, New York, N. Y.
SPARKS, SPARKY
KFDA, Amarillo, Texas.
SPENCE, BOB
KIRO, Seattle, Wash.
SPENCER, RAY
WADC, Akron, Ohio.
SPOKES, ALFRED E.
WJTN, Jamestown, N. Y.
STAHL, GEORGE
WKOK, Sunbury, Pa.
STANLEY, CHARLES
WMBC, Detroit, Mich.
STANLEY, FRANK
WKAT, Miami Beach, Fla.
Old Gold Sports Parade.
STARR, FRANK
CFCF, Montreal Que., Can.
STARR, JACK
WBAX, Wilkes-Barre, Pa.
STEELE, ROBERT
WTIC, Hartford, Conn.
STEIS, BILL
WTSP, St. Petersburg, Fla.
STEMMLER, NICK
WSYR, Syracuse, N. Y.
STEPHENS, GEBBERT
KPAC, Port Arthur, Texas.
STEPHENSON, STUART X.
WSFA, Montgomery, Ala.
STERN, BILL
NBC. Madison Square Boxing
Bouts, Sports Newsreel of the
Air, Bill Stern's Sports Scraps.
STEVENS, HARMON L.
WHLS, Port Huron, Mich.
STEVENS, JACK
WNAC, Boston, Mass. Inside
of Sports.
STEWART, M. D.
KNET, Palestine, Texas.
STIMERS, REX
CKTB, St. Catharines, Ont.,
Can.
STONE, PAUL
WPID, Petersburg, Va. Paul
Stone's Review.
STONE, RALPH
KSRO, Santa Rosa, Calif.
STOUT, ALLEN
WROL, Knoxville, Tenn.
STREET, GABBY
KXOK, St. Louis, Mo.
STRUBLE, BO B
KVCV, Redding, Calif. Foot-
ball Forecasts.
SUTTERFIELD, PHIL
WCSC, Charleston, S. C.
SWEENEY, BUDD
WHKC, Columbus, Ohio.
SYLVAIN, MARCEL
CKAC, Montreal, Que., Can.
— T —
TANNER, LUKE
KUOA, Siloam Springs, Ark.
TAUB, SAM
NBC-WHN, New York, N. Y.
Madison Square Boxing Bouts.
TEAR, SID
WLOG, Logan, W. Va.
TEAS, CHARLES
KOB, Albuquerque, N. M.
TEN EYCK, SIDNEY
WHCU, Ithaca, N. Y.
THOMAS, HARRY
KGGM, Albuquerque, N. M.
THOMPSON, DON
KGO-KPO, San Francisco,
Calif.
THOMPSON, HAL
WFAA, Dallas, Texas.
THOMPSON, JIMMIE
WFBC, Greenville, S. C.
THOMPSON, KELLY
WLBJ, Bowling Green, Ky.
THORNBURGH, RED
WSAI, Cincinnati, Ohio.
TODD, JACK
KANS, Wichita, Kans.
TOTTEN, HAL
Hal Totten's Sports WCFL,
Sports Broadcasts WENR-
WMAQ.
TOWERS, TOMMY
KGMB, Honolulu, Hawaii
TREDWAY, BILL
KFBB, Great Falls, Montana.
TRUE, HAROLD
WXYZ, Detroit, Mich.
TRUITT, ROLLIE
KEX-KGW, Portland, Ore.
TUCKER, JOE
WWSW, Pittsburgh, Pa.
TUCKER, RALPH
WBOW, Terre Haute, Ind.
TURNER, J. P.
WLBJ, Bowling Green, Ky.
Royal Crown Sports Review.
TURTON, WALT
WHLS, Port Huron, Mich.
TYSON, E. L.
WWJ, Detroit, Mich.
U
UNDERHILL, DUTCH
WOC, Davenport, Iowa.
UPSON, PAUL
WTRC, Elkhart, Ind.
— V —
VAIL, LARRY
WLOF, Orlando, Fla.
VANDERPYL, ELLIS
WGAR, Cleveland, Ohio.
VAN DYKE, RUSSELL
KHAS, Hastings, Nebr.
VAN SANT, JOHNNY
WCBA-WSAN, Allentown, Pa.
VAZQUEZ, PEDRO
WKAQ, San Juan, Puerto Rico.
VELA, WILLIAM
KPAB, Laredo, Texas.
VENTER, MEL
KFRC, San Francisco, Calif.
VERNON, CONRAD
KNOW, Austin, Texas. Facing
The Facts.
VINEY, HENRY
CJOC, Lethbridge, Alberta,
Can.
VOLTZ, LUTHER
WIOD, Miami, Fla.
VOSSE, FRED
WMPS, Memphis, Tenn.
— w —
WAGNER, PAUL
WPAY, Portsmouth, Ohio.
WAHLBERG, JOEL F.
WGH, Newport News, Pa.
WAKEMAN, TONY
WOL, Washington, D. C.
WALDEN, WARREN
WEAN, Providence, R. I.
WALKER, BILL
WIBA, Madison, Wise.
WALKER, HAL
WISN, Milwaukee, Wise.
WALKER, MICKEY
WKIP, Poughkeepsie, N. Y.
Mickey Walker's Slants.
WALLACE, RAY
WKST, New Castle, Pa.
WALSH, GEORGE
WHAS, Louisville, Ky. Accent
On Sport.
WALTMAN, LaVELL
KROC, Rochester, Minn.
WALTON, LUKE
WBOW, Terre Haute, Ind.
WARD, GRANT P.
WOSU, Columbus, Ohio.
WARDEN, AL
KLO, Ogden, Utah.
WARDLE, JIM
CFAR, Flin Flon, Man., Can.
WARE, BILL
KTHS, Hot Springs, Ark.
WARREN, CHARLES
WCOL, Columbus, Ohio.
WATSON, BOB
KGNC, Amarillo, Texas.
WEAVER, BILL
KOVC, Valley City, N. D.
Sports I View.
WEAVER, HANK
KMPC, Beverly Hills, Calif.
WEAVER, J. R.
WBTH, Williamson, W. Va.
WEAVER, MEL
WDEV, Waterbury, Vt.
WEBBE, TED
WINS, New York, N. Y.
WEBER, KEN
WLEU, Erie, Pa.
WEINGARTH, FRED
WDAF, Kansas City, Mo.
815
SPORTS COMMENTATORS
WEGENER, DICK
KARM, Fresno. Calif. Twilight
League Baseball.
WELLS, JACK
WBEN. Buffalo, N. Y.
WELSH, JACK
WSTV, Steubenville, Ohio. Do
You Know Sports.
WESLEY, JAY
WEEI, Boston, Mass.
WESTERKAMP, RICHARD F.
WCMI, Ashland, Ky.
WHEDBEE, CHARLES
WGTC, Greenville, N. C.
WHEELER, JOE
WSIX, Nashville, Tenn.
WHITAKER, JOHN
WJOB, Hammond, Ind.
WHITE, ANDREW
KTAR, Phoenix, Ariz.
WHITE, ANDY
KVOA, Tucson, Ariz.
WHITE, DON
KXRO, Aberdeen, Wash.
WHITE, JACK
WJR, Detroit, Mich.
WHITMARSH, DENNY
WBZ-WBZA, Boston-Spring-
field, Mass. Kickoff.
WIGLEY, JERRY
WBAX, Wilkes-Barre. Pa.
WIKEHART, EDDIE
WBTH, Williamson, W. Va.
Sports Final.
WILBUR, GORT
WNLC, New London, Conn.
WILKINSON, BUD
WFBL, Syracuse, N. Y.
WILLARD, SID
WBML, Macon, Ga.
WILLIAMS, BILL
WCBI, Columbus, Miss.
WILLIAMS, DR. CLANTON
WAPI, Birmingham, Ala.
Background Of News.
WILLIAMS, JIM
WKPA, New Kensington, Pa.
WILLIAMS, JOE
WLEU, Erie, Pa.
WILLIAMS, PAUL
WW J, Detroit, Mich.
WILLIS, J. E.
WLAP, Lexington, Ky.
WILSON, BOB
WADC, Akron, Ohio.
WILSON, DAYE
KVGB, Great Bend, Kans.
WILSON, JOE
WHBC, Canton, Ohio.
WINCHELL, FRANK
WDAE, Tampa, Fla.
WINNIE, RUSS
WTMJ, Milwaukee, Wise.
WOLD, AL
WTCN, St. Paul, Minn.
WOLF, SOL
WRAK, Williamsport, Pa.
WOOD, STUART
WFTM, Ft. Myers, Fla.
WOODARD, JIMMIE
WGKV, Charleston, W. Va.
WOODARD, RAY
WFTC, Kinston, N. C.
WOODHOUSE, C. JAMES
WDNC, Durham, N. C.
WOODLING, "WOODY"
KHSL, Chico, Calif.
WOOLERY, ARLO
KWLC, Decorah, Iowa.
WRIGHT, HOLLY
WTAG, Worcester, Maes.
WYLIE, BOB
WFMJ, Youngstown, Ohio.
— Y —
YANDT, MAX
KGVO, Missoula, Mont.
YELLAND, STARR
KOA, Denver, Colo.
YOOS, D.
CKBI, Prince Albert, Sask.
Can.
YOUNG, DAVE
KABC, San Antonio, Texas.
YOUNG, JAMES W.
WTJHP, Jacksonville, Fla,
YOUNGBLOOD, WESLEY
KFYO, Lubbock, Texas.
YOUSE, BOB
WDBJ, Roanoke, Va.
— z —
ZAIMAN, JACK
WDRC, Hartford, Conn.
ZANK, KEN
KFUO, Clayton, Mo.
ZIFF, SID
KFWB, Los Angeles, Calif.
ZINK, ALBERT
WGY, Schenectady, N. Y.
^Mrch \Jboler
Charles Martin
816
Writers for Radio
JfX
AND THEIR WORK
DURING 1940
^
u
— A —
ALESSANDRINI, ENZO
WDNC, Durham, N. C. WDNC
Theater Guild.
— e —
BAKER, ART
KNX, Los Angeles, Calif.
Rhyme and Reason.
BANKER, FRED
Policewoman Christie KMPC,
Hedda Hopper's Hollywood
CBS.
BECKER, DON
NBC. Life Can Be Beautiful,
The Man I Married.
BELOIN, ED
NBC. Jello Program Starring
Jack Benny.
BIXBY, CARL
NBC. Life Can Be Beautiful,
The Man I Married, This Day
Is Ours.
BORIES, MERTON
Dr. Shir'ev W. Wynne Food
Forum WMCA, Musical Vari-
eties WMCA, Horn of Plenty
WEVD.
BROOKS, MATT
Joe Penner Program CBS, Ed-
die Cantor Program NBC, Al
Jolson Program CBS.
— c —
CARRINGTON, ELAINE S.
NBC. Pepper Young's Family.
CARROLL, CARROLL
NBC. Kraft Music Hall.
CHAPPEL, ELOISE
WDNC, Durham, N. C. WDNC
Theater Guild.
COLEMAN, CARYL
Sparks of Friendship, ETs.
COOL, GOMER
KMBC, Kansas City, Mo. Red-
horse Ranch.
CRUSINBERRY, JANE
NBC. The Story of Mary
M arlin .
— D —
DAVIDSON, MICHAEL
Special Broadcasts for Walt
Disney.
DAVIS, 1 ^DIE
Joe Pe er Program CBS, Ed-
die Cau )r Program NBC, Al
Jolson Program CBS.
DENNY, ROGER QUAYLE
Policewoman Christie KMPC,
I Want a Divorce MBC, Gulf
Screen Guild CBS, Campbell
Playhouse CBS, Woodbury
Playhouse CBS.
DES RAMEAUX, REJANE
CBS. Courrier Confidences.
DEYGLUN, HENRY
CBC. Vie de Famille.
E
ELLIE, CAROLINE
KMBC, Kansas City, Mo. River
To the Sea, Caroline's Golden
Store.
— F —
FARR, FINIS
NBC. Dr. District Attorney.
FINLEY, JOHN D.
MED-O-Vapo Program WMIN-
WIBC-WING.
FISHER, MARVIN
NBC. The Signal Carnival.
FLYNN, BESS
CBS. Martha Webster.
— G —
GOLDSMITH, CLIFFORD
NBC. The Aldrich Family.
GUEDEL, JOHN
Pull Over Neighbor MBS-Don
Lee.
GUEDEL, WALTER
Radio Charades KHJ.
— H —
HARRIS, HARRIET
WOW, Omaha, Nebr.
HIGGINS, EDGAR
WDNC, Durham, N. C. WDNC
Theater Guild.
HILL, FRANK ERNEST
NBC. On Your Job.
HOPKINS, JETTABEE
Adopted Daughter, ETs.
HUCKINS, JANET
KMBC, Kansas City, Mo. Ar-
noM Grimm's Daughter.
JOHNSTONE, JACK
MBS, Who Knows.
817
— K —
KANTER, HAL
Grand Central Station NBC,
Tip Top Show CBS, Lincoln
Highway NBC, Command Per-
formance MBS, The Star
Spangled Theater NBC.
KELLY, PAT
KFRC, San Francisco, Calif.
Standard Symphony Programs,
Brain Battle.
KRIB, ARTHUR HARGROVE
CBS. Al Pearce and His Gang.
KRUM, FAYETTE
NBC. Girl Alone, Thunder
Over Paradise.
KRUSE, HARVEY
General Management Co. Pro-
gram KSTP.
— L —
LELAND, JR., CY
Bewley's Chuck Wagon Gang,
ETs.
LEVY, ROBERT
KMBC, Kansas City, Mo.
Brush Creek Follies, Dinner
Bell Roundup.
LEWIS, ADDISON
Med-O-Vapo Program WMIN-
WIBC-WING.
iff
McINTOSH, BILL
KMBC, Kansas City, Mo.
MAGEE, GEORGE
WEVD, New York, N. Y.;
Musical Clock, News Com-
mentary.
MARTIN, CHARLES
Johnny Presents, NBC.
MEADE, DWIGHT
NBC. Harvey and Dell.
MEISER, EDITH
NBC. The Adventures of
Sherlock Holmes.
MICHAEL, SANDRA
NBC. Against the Storm, Lone
Journey.
MORROW, BILL
NBC. The Jello Program.
MORSE, CARLTON E.
NBC. I Love a Mystery, One
Man's Family.
©
OBOLER, ARCH
NBC. Arch Oboler's Plays.
WRITERS
— P
— S —
— V —
PHILLIPS, IRNA
Road of Life NBC-CBS. Wo-
man In White CBS, Guiding
Light, NBC.
POLIMEM, FRANK
Meditations WOV.
PRINDLE, DON
CBS. Al Pearee and His Gang.
— <? —
QUINN, DON
NBC. Fibber McGee and
Molly.
— R —
RAPP, PHIL
NBC. Good News of 1940.
REID, LEWIS
Chateau Martin Wine broad-
casts.
RHYMER, PALL
" NBC. Vie and Sade.
RIECK, MILTON
WOW. Omaha. Nebr. The
Other Woman.
ROGERS, RUSSELL
CBS. Al Pearee and His Gang.
ST. CLAIR, BONNIE
KMPC. Beverly Hills, Calif.
Policewoman Christie.
SAGUE, SAM
WMCA. A Step Towards Hap-
piness.
SARSFIELD, JAMES
KLZ, Denver, Colo. Skipper
Jim.
SHERDEMAN, TED
NBC. Horace Heidt's Treasure
Chest. Where and When.
STAINBROOK, EDWARD
WDNC, Durham. N. C. Ad-
ventures With Ideas.
— T —
TAZEWELL, CHARLES
NBC-Blue. Tom Mix Straight
Shooters.
TJADEN, MONTEZ
KFBI, Wichita, Kans.
TOVRO, ORIN
NBC. Oxydol's Own Ma Per-
kins.
TRASK, YVONNE
KROY, Sacramento, Calif.
The Zero Hour.
VANDAGRIFT, CARL
WGL-WOWO, Ft. Wayne, Ind.
— w —
WALTON, SIDNEY
NBC. Sidney Walton's Music.
WEST, JANE
CBS-NBC. The O'Neills.
WICKER, IREENE
NBC. The Singing Lady.
WOEHRMEYER, HILDA
WGL-WOWO, Ft. Wayne, Ind.
— z —
ZIMM, MAURICE
Old Letters, The Squared Cir-
cle, Tapestries of Life, Con-
fessioners of Casanova, Life
of Byron, The Police Blotter,
Foibles of the Famous, The
Sucker Clinic, Dan Dunn, Se-
cret Operative No. 48, This
Thing Called Love, In His
Steps.
CARLTON E. MORSE
'ONE MAN'S FAMILY"
'I LOVE A MYSTERY'
N.B.C.
Coast-To-Coast
CARL
BIXBY
•
•
CREATOR
Co-author
WRITER
"LIFE CAN BE
PRODUCER
BEAUTIFUL"
OF
"THIS DAY IS
HIGH-RATED
OURS"
and
RADIO
"THE MAN I
PROGRAMS
MARRIED"
•
•
Sturges Highway,
Southport, Conn.
818
Backstage
s-/^ Those Engaged in Radio Production ^f^
ls\ and their work during 1940 i^\
— A —
ADAMS, GLENN
WMRC, Greenville, S. C.
ADASKIN, JOHN
CBY-CBL, Toronto, Ont., Can.
ADELMAN, PAT
KNOW, Austin, Texas.
ADEMY, JOHN
WCAO, Baltimore, Md.
AINLEY, J. T.
The Story of Mary Marlin
NBC, Knickerbocker Play-
house NBC, First Nighter
CBS.
AITKEN, KEN
KTKC, ; Visalia, Calif.
ALDRIDGE, WILLIAM
WPAY, Portsmouth, Ohio.
ALEXANDER, DON
WAAF, Chicago, 111.
ALEXANDER, JOHN
KFBB, Great Falls, Montana.
ALEXANDER, MYER
Musical Americana NBC, Co-
lumbia Workshop CBS, Tex-
aco Star Theater CBS, Schae-
fer Revue WEAF.
ALLAN, ANDREW
CBR, Vancouver, B. C, Can.
ANDERSON, DICK
WHO, Des Moines, Iowa.
ANDERSON, R.
CBO, Ottawa, Ont., Can.
ANTHONY, ROBERT
WOLF, Syracuse, N. Y.
ARTHUR, RENE
CKCV, Quebec, Que.
ASHE, COLEMAN
KFBI, Wichita, Kans.
ASHMON, CLARENCE
KTOH, Lihue, T. H.
ASPINWALL, HUGH
WFAA, Dallas, Texas.
AYER, HAROLD H.
WKIP, Poughkeepsie, N. Y.
— B —
BACHER, WILLIAM A.
WGN, Chicago, 111.
BAER, PARLEY
KSL, Salt Lake City, Utah.
BAKER, ART
KNX, Hollywood, Calif. Rhyme
and Reason.
BAKER, RUSS
WOW, Omaha, Nebr.
BALDWIN, GARLAND
WHIO, Dayton, Ohio.
BARNS, AMANDA
WGST, Atlanta, Ga.
BARR, LOUIS
WAAF, Chicag-o, 111.
BARRETT, MAURICE
WHN, New York, N. Y.
BARTELL. GERALD
WHA, Madison, Wis.
BARTLETT, MARCUS
WSB, Atlanta, Ga.
BARTON, CRAIG
WFAA, Dallas, Texas. Vocal
Coach.
BARTON, WILLIAM
KVEC, San Luis Obispo, Cal.
BASSE, NICK
KVFD, Fort Dodge, Iowa,
BATSON, JR., CHARLES A.
WFBC, Greenville, S. C.
BAUCOM, BILL
WIBW, Topeka, Kans.
BAXTER, LIONEL
WAPI, Birmingham, Ala.
BEAN, HAROLD
WMAQ-WENR, Chicago, 111.
BEDARD, CHARLES
CKCV, Quebec, Que.
BEEBOUT, GEORGE
WHKC, Columbus, Ohio.
BELL, DON
WFTC, Kinston, N. C.
BELL, HOWARD
KRKD, Los Angeles, Calif.
BELT, RICHARD
WHIO, Dayton, Ohio.
BENLIZA, RAFAEL
WNEL, San Juan, Puerto,
Rico.
BENNETT, DONN
KYW, Philadelphia, Pa.
BERRY, GEORGE
KMJ, Fresno, Calif.
BERTRANDIAS, DICK
KGO, KPO, San Francisco,
Calif.
BETHEL, FRED
WOR, Newark, N. J.
BIEBER, FRED
WTHT. Hartford, Conn.
BIGLER, LYNN
KGKL, San Angelo, Texas.
BILL, FARMER
WMBD, Peoria, 111.
BINGHAM, BOB
WWNC, Asheville, N. C.
BIONDI, FERDINAND
CKAC, Montreal, Quebec, Can.
BISHOP, FRED
WNAC, Boston, Mass.
BLAIR, FRANK
WOL, Washington, D. C.
BLAKE, BARRY
WJSV, Washington, D. C.
BLANCHARD, LOWELL
WNOX, Knoxville, Tenn.
BLENHEIM, LARRY
WFAS, White Plains. N. Y.
BLICKENSTAFF, J.
CFRN, Edmonton, Alberta,
Can.
BOBBIE, DOMINIC
KYA, San Francisco, Calif.
BODEN, ERIC
KYA, San Francisco, Calif.
BOOTH, SAMUEL
WJEJ, Hagerstown, Md.
BORIES, MERTON
Dr. Shirley W. Wynne Food
Forum WMCA, Musical Va-
rieties WMCA, Horn of Plenty
WEVD.
BOWER, ROGER
WOR, Newark, N. J.
BOYLING, SID
... CHAB, Moose Jaw. Saskatch-
ewan, Can.
819
BRADBURN, OPAL
KRGV, Weslaco, Texas.
BRADFORD, JOHN
WHDL, Olean, N. Y.
BRADLEY, ROLAND
KOMO-KJR, Seattle, Wash.
BRAITHWAITE, BOYD
KIDO, Boise, Idaho.
BRAXTON, JACK
WGRB, Goldsboro, N. C.
BRAZEAL, R. W.
KFPY, Spokane, Wash.
BRENNER, ROBERT
KTSW, Emporia, Kans.
BRENT, RALF
WFPG, Atlantic City, N. J.
BRIDGES, JAMES
WSB, Atlanta, Ga.
BRIGHT, HARRY
WGRB, Goldsboro, N. C.
BRODEM, G.
CKCH, Hull, Que., Can.
BROOK, PHIL
WTAG, Worcester, Mass.
BROWN, BILL
WCNC, Elizabeth City, N. C
BROWN, GORDON
KSRO, Santa Rosa, Calif.
BROWN, HAL
KMJ, Fresno, Calif.
BROWN, HOWARD
WIP, Philadelphia, Pa,
BROWN, SYDNEY S.
CBY-CBL, Toronto, Ont., Can.
BRYAN, BILL
WIBW, Topeka, Kans.
BRYAN, THELMA
KWLK, Longview, Wash.
BUCKINGHAM, R. G.
CKNX, Wingham, Ont,, Can.
BUDD, MILTON
WMBD, Peoria, 111.
BUENNING, PAUL
KTOK, Oklahoma City, Okla.
BUFFUM, RAY
WKY, Oklahoma City, Okla.
BURDA, ORVILLE
KVCV, Redding, Calif.
BURKE, FRANK
CKLW, Windsor, Ont., Can,
BURTON, J. B.
WHBU, Anderson, Ind.
BYRON, EDWARD A.
NBC. Mr. District Attorney.
— c —
CADDELL, GRAHAM
WFIG, Sumter, S. C.
CAIN, BENET
WNOE, New Orleans, La. High
School Hi-Lites, Catholic Stu-
dents' Mission Crusade. ;
CAIRNS, CY
CFQC, Saskatoon, Sask.
CAKE, M. J.
WIBG. Glenside, Pa.
CALDER, EDDIE
KHUB, Watson ville, Calif.
CALDWELL, FRED
KTBC, Austin, Texas.
CAMERON, ALAN
KMBC, Beverly Hills, Calif.
BACKSTAGE
CAMPBELL, BOB
KFPY, Spokane, Wash. Three
Artists in the Spotlight.
Swingstrumentalists, Swing:
Trio, This Woman's World,
Good Morning' Neighbors.
CAMPBELL, DICK
KGGF, Coffeyville, Kans.
CAMPBELL, VICTOR
WGY, Schenectady, N. Y.
CAMPBELL, WERT
WDOD, Chattanooga, Tenn.
CANNON, BOB
CBS. Al Pearce and His Gang.
CAPLOW, NATE
WMRO, Aurora, 111.
CARD, CLELLAN
WCCO, Minneapolis, Minn.
CARLSON, ROY
WIBW, Topeka, Kans. Din-
ner Hour.
CARPENTER, JR., ANSON S.
WINX, Washington, D. C.
CARPENTER, W. M.
WRAL, Raleigh, N. C.
CARTER, JR., W. WOODBURY
WTRY, Troy, N. Y.
CARVEY, H. DALE
WCAR, Pontiac, Mich.
CASE, GEORGE
WTMV, East St. Louis, 111.
CATTON, DAVID S.
CBR, Vancouver, B. C, Can.
CENTOLA, GREGORY
WMCA, New York, N. Y.
CHASE, JACK
WNAX, Yankton, S. D.
CIVILLE, ROY
KIDO, Boise, Idaho.
CLARK, HAROLD
WEAN, Providence, R. I.
CLARK, J. B.
WRAL, Raleigh, N. C.
CLARK, PAUL
WOC, Davenport, Iowa.
CLARKE, JOHN
WRBL, Columbus, Ga.
CLOWES, ED
KPPC, Pasadena, Calif.
COCKERELL, EARNIE
KTRI, Sioux City, la.
CONLAN, PAUL
NBC. Signal Carnival.
CONNELLY, JOHN
WMBD, Peoria, 111.
CONNOLLY, JAMES
WMSD, Muscle Shoals, Ala.
CONNOLLY, JOSEPH A.
WARD, Brooklyn, N. Y. Iris]
Echoes.
COOKE, F. TURNER
WMAS, Springfield, Mass.
COOKE, TED W.
KALE, Portland, Ore.
COONE, WILLIAM
WARM, Scranton, Pa.
COONTZ, EDWARD C.
KBOO, Tulsa, Okla.
COOPER, ADRIAN R.
WFDF, Flint, Mich.
CORNELL, S3 D
WKRC, Cincinnati, Ohio.
COTTON, ROBERT L.
WINS, New York, N. Y.
COVELL, WALTER
WKIP, Poughkeepsie, N. Y.
COY, JAMES
KCMO, Kansas City, Mo.
CRAWFORD, GEORGE
WAIM, Anderson, S. C.
CREASMAN, JAMES
KTAR, Phoenix, Ariz.
CRILLEY, GROVER C.
WJEJ, Hagerstown, Md.
CRUTCHFIELD, CHAS. H.
WBT, Charlotte, N. C.
CUDDEBACK, EUGENE
WDAS, Philadelphia, Pa.
CUNNINGHAM, BILL
KWLK, Longview, Wash.
CUNNINGHAM, HOMER
WIBW, Topeka, Kans.
CUNNINGHAM, OWEN
KGMB, Honolulu, Hawaii.
CURTIN, CHARLES
WAAB, Boston, Mass.
CURTIS, ELMER
WIBW, Topeka, Kans.
— D —
D'ANGELO, CARLO
NBC. The O'Neils, Wheatina
Playhouse, Hilltop House, El-
len Randolph, Your Birthday
Party. Mandrake the Magi-
cian.
DAVIDSON, MICHAEL
Special broadcasts for Walt
Disney.
DAVIES, GEORGE
CKCK. Regina, Sask., Can.
DAVIS, JOHN
WWSW, Pittsburgh, Pa.
EDWARD A. BYRON
cdJirected b
V
CARLO DE ANGELO
"WHEATINA PLAYHOUSE'
"HILLTOP HOUSE"
THE O'NEILLS'
"ELLEN RANDOLPH"
MANDRAKE THE MAGICIAN'
"YOUR BIRTHDAY PARTY"
820
BACKSTAGE
DAWSON, NORTHROP
WCCO, Minneapolis, St. Paul,
Minn.
DAYTON, HERMAN
WKIP, Poughkeepsie, N. T.
DEAN, F. LEON
KASA, Elk City, Okla.
DEFFENBAUGH, E. C.
WSOY. Decatur, 111.
DeGROOT, DON
WFDF, Flint, Mich.
DeKLYN, CHARLES
WCAU, Philadelphia, Pa.
DeLANO, LOIS
KIRO, Seattle, Wash.
DELSON, LILLIAN
WVFW, Brooklyn, N. Y.
DeMOSS, LYLE
WOW, Omaha, Nebr.
DENTON, ROBERT
WBEN, Buffalo, N. Y.
DeVORE, TOM
WBNS, Columbus, Ohio.
DICE, FRANCIS
WCAO, Baltimore, Md.
DICKSON, DON
KDKA, Pittsburgh, Pa.
DIERKEN, KATHERINE
WBAL, Baltimore, Md.
DILLON, HARRISON
KGY, Olympia, Wash.
DILLON, JAMES
KGB, San Diego, Calif.
DILLON, JOHN
WFAS. White Plains, N. Y.
DILWORTH, SCOT
WCLS, Joliet, 111.
DISNEY, PETER RICCARDI
WHAS, Louisville, Ky.
DIXON, JOHN
WROK, Rockford, 111.
DOBBS, JOSEPH
WARM, Scranton, Pa.
DOCTOR, LLOYD
KFRC, San Francisco, Calif.
DODGE, DOROTHY
KVFD, Fort Dodge, Iowa.
DOLBIER, MAURICE
WABI, Bangor, Maine.
KOVC, Valley City, N. D.
DOUGLAS, JIM
KMOX, St. Louis, Mo.
DOWLING, ALBERT
WKBN, Youngstown, Ohio.
DOWNA, HUNTON
WSLS, Roanoke, Va.
DREYFUS, WOODS
WISN, Milwaukee. Wis.
DRUMMOND, DAVID
KPO - KGO, San Francisco,
Calif.
DUFF, MARJORIE
CKCK, Reerina, Sack.. Can.
DUNCAN, JR., NORVIN C.
WFBC, Greenville, S. C.
DUNLOP, ROY G.
CBR, Vancouver, B. C, Can.
DUNNE. FRANK
WTAG. Worcester. Mass.
DUNWOODY, RUSS
KUOA. Siloam Springe, Ark.
DUTY. ED
KHUB. Watsonville, Calif.
DWAN, ROBERT
KGO - KPO, San Francisco,
Calif.
DYC^. MURRAY
CFQC, Saskatoon, Sask., Can.
— E —
EBI. EARL
WMAQ-WENR, Chicago, 111.
EDWARDS, EDDIE
KMBC, Kansas City, Mo.
EHRHART, HARRY
WCAU, Philadelphia, Pa.
EISENMAN, ROBERT
WSAV, Savannah, Ga.
ELLIOTT, TOMMY
KOVC, Valley City, N. D.
ELPHICKE, C. G.
CKOV, Kelowna, B. C.
ENGEL, ALFRED
WFEA, Manchester, N. H.
ENGLE, RICHARD
KUSD, Vermillion, S. D.
ENGLES, GEORGE
WMCA, New York, N. Y.
EREKSON, REID
WLB, Minneapolis, Minn.
ERICSON, GENE
KGB, San Diego, Calif.
ERLENBORN, RAY
KNX, Los Angeles, Calif.
EVANS, DOUGLAS
KECA-KFI, Los Angeles, Calif.
EVANS, JO ANNE
KMYC, Marysville, Calif.
F —
FACENDA, FRANK
WPID, Petersburg, Va,
FARBER, LESTER
KVOA, Tucson, Ariz.
FAREY, EDWARD
CFAR, Flin Flon, Man., Can.
FAUST, ARTHUR H.
KMPC, Beverly Hills, Calif.
FAUST, LILLIAN
KCKN, Kansas City, Kans.
FAWCETT, GILBERT
KDAL, Duluth, Minn.
FAYDEL, RAY
KLO, Ogden, Utah.
FENDRICK, LOWELL
KPDN, Pampa, Texas.
FEYHL, HORACE
WCAU, Philadelphia, Pa.
FICKLING, DOUGLAS
WOL, Washington, D. C. Dixie
Harmonies.
FIELDS, MERLE
WTRC, Elkhart, Ind.
FINCH, HOWARD
WJIM, Lansing, Mich.
FINCH, MERRITT
WELI, New Haven, Conn.
FINGER, LEN
KFDM, Beaumont, Texas.
FINLAY, JAMES
CBY-CBL, Toronto, Ont., Can.
FINLEY, JOHN D.
Med-O-Vapo Program WMIN-
WIBC-WING.
FIX, WALTER J.
WBNY, Buffalo, N. Y.
FLEISCHMAN, SOL
WDAE, Tampa, Fla.
FLEMING, ROBERT
WELI, New Haven, Conn.
FLETCHER, FRED
WRAL, Raleigh, N. C.
FLETT, DEANNE
KFBB, Great Falls, Mont.
FOGARTY, DICK
WAAB, Boston, Mass.
FOGARTY, J. P.
WGN, Chicago, 111.
FOLAND, MYLES
WHIS, Bluefield, W. Va.
FORD. MARCUS
WIBA, Madison, Wise. Wis-
consin Men and Women.
FORDE, CONNIE
WMBD, Peoria, 111.
FORSEE, REID
CBY-CBL. Toronto, Ont., Can.
821
FOSTER, DAY
KORE, Eugene, Ore.
FOWLKES, ROSSER
WAIR, Winston-Salem, N. C.
FOX, FRED
KYA, San Francisco, Calif.
FOXWORTHY, THOMAS
KMYC, Marysville, Calif.
FRANCIS, I.
CFCF, Montreal, Que., Can.
FRANK, HAROLD
WSLB, Ogdensburg, N. Y.
FRANKLIN, ORVIN
KRRV, Sherman, Texas.
FRATICELLI, CAMILO
WNEL, San Juan, Puerto
Rico.
FREEBAIRN-SMITH, THOMAS
CBS. Big Town.
FREBURG, CHARLES
WOC, Davenport, Iowa.
FRENCH, KEN
WHEC, Rochester, N. Y.
FULTON, JOHN
WGST, Atlanta, Ga.
— G —
GAMBLE, PAUL
WPIC, Sharon, Pa.
GARNES, CLARENCE
KANS, Wichita, Kans.
GARRIGUS, F. H.
WEEI, Boston, Mass.
GATES, HILLIARD
WGL-WOWO, Ft. Wayne, Ind.
GAUNT, JOHN
WRC - WMAL, Washington,
D. C.
GAVIN, WILLIAM
KOMO-KJR, Seattle, WaBh.
GENSEL, CARL
WXYZ, Detroit, Mich.
GENTLING, DAVE
KROC, Rochester, Minn.
GEORGE, ROY
KRLD, Dallas, Texas.
GIBSON, ALEC
WFBR, Baltimore, Md.
GILMORE, GRAEME
WAVE, Louisville, Ky.
GIRARD, PAUL
WBAL, Baltimore, Md.
GIRARDIN, R. G.
WEEI, Boston, Mass.
GIRLING, BETTY
WLB, Minneapolis, Minn.
GIROUX, PAUL
KTAR, Phoenix, Ariz.
GOBEL, ADOLPH
WWRL, Woodside. N. Y.
GODT, PAUL
KARK, Little Rock, Ark.
GOLDER, HARRY
WXYZ, Detroit, Mich.
GOODMAN, R. C.
KROW, Oakland. Calif.
GOODWIN, HAL
WHAI, Greenfield, Mass.
GORDON, JOAN
CKLW, Windsor, Ont., Can.
GOULET, BERNARD
CKAC, Montreal, Que., Can.
GRAHAM, ARTHUR W.
WKST, New Castle, Pa.
GRANT, JOSEPH
WMEX, Boston, Mass.
GRASSO, FRANK
WFLA, Tampa, Fla.
GRAVEL, ALAIN
CKAC, Montreal, Que., Can.
GREEN, A. HERBERT
WFBM, Indianapolis, Ind.
GREEN, CHARLES P.
WIOD, Miami, Fla.
B AC KSTAG E
GREEN, JUDD NORMAN
KMOX, St. Louis, Mo.
GREEN, R. E.
KFPY, Spokane, Wash.
GREEN, STEWART
WOLF, Syracuse, N. Y.
GRIFFIN, BOBBY
WHO. Des Moines, la.
GRIFFIN, WAYNE
KFYR, Bismarck. N. D.
GRIGGS, ELIZABETH
WLPM, Suffolk, Ya. Your
Future Stars.
GROSS, MARJORIE
WCBI. Columbus, Miss.
GUEDEL, JOHN
Pull Over Neighbor MBS-
Don Lee.
GUILD, WALTER
Sparks of Friendship ETs.
GUM, COBURN
WTSP, St. Petersburg", Fla.
GUNTS, BRENT
WFBR, Baltimore, Md.
GUNZENDORFER, WILT
KSRO, Santa Rosa, Calif.
— H —
HAASE, WALTER
WDRC, Hartford, Conn.
HACKETT, JOHN
WGL-WOWO. Ft. Wayne, Ind.
HALL, AL
KGKB, Tyler. Texas.
HANDLEY, GERTRUDE
WRBL, Columbus, Ga.
HANLON, TOM
KNX, Los Ang-eles, Calif.
HANSSEN, JACK
KYSM. Mankato, Minn.
HARDER, JACK
WAYX, Waycross. Ga.
HARDIMAN, WILLIAM
KSL, Salt Lake City, Utah.
HARDING. BILL
WINS, New York, N. Y.
HARGIS, THOMAS
WENR-WMAQ, Chicag-o, 111.
HARKINS, BEN
KFRC, San Francisco, Calif.
HARMAN, MARION
WRDW, Augusta, Ga.
HARMON, SIDNEY
CBS, Honest Abe.
HARRINGTON, JERRY
WLOL. Minneapolis, St. Paul,
Minn.
HARRINGTON, NORMAN
KGLU. Safford, Ariz.
HARRIS, BUDDY
WRR, Dallas, Texas.
HARRIS, ELLIS
KDAL, Duluth, Minn.
HARRIS, L. G,
WENR-WMAQ, Chicago, 111.
HARRIS, LESLIE
WQAM, Miami, Fla.
HARRISON, RAY
CKOC, Hamilton, Ont., Can.
HARTMAN, J. W.
WOL, Washington, D. C.
Pappy and His Boys.
HARTMAN, LOUIS
KOCY. Oklahoma City, Okla.
HARTMAN, R.
CJAT, Trail, B. C, Can.
HARVEY, JA3IES
KYW, Philadelphia, Pa.
HATCHER, WARD
KWFC, Hot Springs, Ark.
HAWKINS, W.
WTRC, Elkhart, Ind.
HAWTHORNE, BEN
WTIC, Hartford, Conn.
HAYMAN, DON
WMBS, Uniontown, Pa.
HAYS, LARRY
KSRO, Santa Rosa, Calif.
HAYWARD, FRED
WBT, Charlotte, N. C.
HAYWORTH, HERBERT
WGL-WOWO, Ft. Wayne, Ind.
HEAD, IVAN R.
KVSF, Sante Fe, N. M.
HEADY, KENNETH
KCMO, Kansas City, Mo.
HEGELUND, FRED
KGO-KPO, San Francisco, Cal.
HELM, E. P.
KRLH, Midland, Texas.
HEMINGWAY, FRANK
KWJJ, Portland, Ore.
HENLEY, DAYE
WDAY, Farg-o, N. D.
HEWETS"ON, H.
CFCF, Montreal, Que., Can.
HEYSER, FRANCIS
KMBC, Kansas City, Mo.
HIEBERT, AUGUST
KFAR, Fairbanks, Alaska.
HIESTAND, BOB
KECA-KFI, Los Ang-eles, Cal.
HILEY, BROCKETT
KGY, Olympia, Wash.
HILL, CHARLES
WIBW, Topeka, Kans.
HILL, JACK
WW J, Detroit, Mich.
CREATOR-PRODUCER
TED SHERDEIHAf)
a jjew-
Brenthouse — Candid Lady — Studio
S-4 — Latitude Zero — Monsieur Le
Capitaine — Where and When — Olsen
and Johnson — Hedda Hopper's Holly-
wood — Those We Love.
Twice Winner Hollywood NBC
Director-Writer Award
"Great American Broadcast"
20th Century-Fox
HARRY 01. PflSCOE
CONTINUITY DIRECTOR
WINS
Formerly With
WABC • WMCA • WWNC
822
BACKSTAGE
HODGES, HILTON
WIBW, Topeka, Kans.
HOERNEK, ED
WWL, New Orleans, La.
HOFFMAN, MAURICE
WFEA, Mancheser, N. H.
HOFFMAN, KUBYE
KTBC, Austin, Texas.
HOHFELD, FERD.
WIL, St. Louis, Mo.
HOLBROOK, ART
WIBW, Topeka, Kans.
HOLBROOK, J. F.
WGTC, Greenville, N. C.
HOLINER, MANN
NBC. Good News of 1941.
HOLMES, THURSTON
WHOM, Jersey City, N. J.
HOLT, H. RUSS
WOLS, Florence, S. C.
HOMERSHAL, DOUG
CFJC, Kamloops, B. C, Can.
HONESTY, EDDIE
WHIP, Hammond, Ind. Rockin
'n' Rhythm.
HORNSBY, DAN
WGST, Atlanta, Ga.
HORST, RUDY
WSLB, Ogdensburg, N. Y.
HOWARD, ELIZABETH
NBC. Pepper Young's Family.
HOWARD, HERB
WNAX, Yankton, S. D.
HOWE, LOUISE HILL
KSL, Salt Lake City, Utah.
HUDDLESTON, KENNETH
WNOX, Knoxville, Tenn.
HUDSON, HAL
KNX, Los Angeles, Calif.
HUGHES, GLENN
WSB, Atlanta, Ga. WSB Barn
Dance .
HUGHES, GORDON T.
CBS. Those We Love.
HURTLE, JACK
CBS, Kate Hopkins, NBC, El-
len Randolph.
ISHAM, DON
KOL, Seattle, Wash.
JONES, RUSSEL
WIOD, Miami, Fla.
JOYNER, GORDON
WMBD, Peoria. 111.
— K —
JACKOBSEN, LOU
WGN. Chicag-o, 111.
JACKSON, EMMETT
WHIP, Hammond. Ind.
JACKSON, GEORGE
WBOW, Terre Haute, Ind.
JAMISON, KEITH
WMBD, Peoria, 111.
JARVIES, LES
KFBI, Wichita, Kans.
JARVIS, ERNEST
KNX, Los Ang-eles, Calif.
JOHNSON, GEORGE S.
KOB, Albuquerque, N. M.
JOHNSON, WAYNE
WKBN, Young-stown, Ohio.
JOHNSTON, DIPPY
WDZ, Tuscola, 111. -
JOHNSTON, RUSS
KNX, Los Ang-eles, Calif.
JOHNSTONE, JACK
MBS. Who Knows.
JONASON, WILLIAM
KFEQ, S. Joseph, Mo.
JONES, JACK
WATL, Atlanta, Ga.
JONES, PAUL
WFLA, Tampa, Fla.
KABER, RUSS
KGCV, Mandan, N. D.
KALER, RAN
WFAS, White Plains, N. Y.
KALTENBORN, ROLF
CBS.
KARL, MAX
WCCO, Minneapolis, St. Paul,
Minn.
KARSON, LEE
KTAR, Phoenix, Ariz.
KAUFMANN, HARRY J.
WDAF, Kansas City, Mo.
KAY, BOB
WTAX, Spring-field, 111.
KEACH, STACY
WSAV, Savannah, Ga. Saga
of Savannah.
KEIRSEY, AL
KROD, El Paso, Texas .
KELLY, PAT
KFRC. San Francisco. Calif.
Standard Symphony Program.
Brain Battle.
KEMPER, HOWARD
KBST. Big Spring. Texas.
KENNEDY, KEN
WDAY, Fargo, N. D.
KENT, JAMES
CKCK. Regina, Sask., Can.
KERRIGAN, JACK
WHO, Des Moines. Iowa.
KERWOOD, ORIE
KMMJ. Grand Island, Nebr.
KIEGAN, MONTE
WOAI. San Antonio, Texas.
KIMMELL, HAROLD
KEDA, Amarillo, Texas.
KINGTON, IVAN
CKOC. Hamilton, Ont., Can.
KIRK WOOD, JACK
KFRC, San Francisco, Calif.
KITTS, ED
WHIS Bluefield, W. Va.
KLEIN, RALPH
WNBC, New Britain, Conn.
KNIGHT, JAMES
WATL, Atlanta, Ga.
KNOERNSCHILD, ELMER
KFUO. Clayton, Mo.
KNOPF, ELMER
WFDF, Flint Mich.
KNORR, FRED
WMBC, Detroit, Mich.
KNOX, RALPH
WGL-WOWO, Ft. Wayne, Ind.
KRAMP, LARRY
WCBS, Springfield, 111.
KRUEGER, FRANK
WHOM Jersey City, N. J.
KRUG, PETER A.
WEBR, Buffalo, N. Y.
KRUSE, HARVEY
General Management Co. Pro-
gram KSTP.
KURT A, EDWARD
WMBS, Uniontown, Pa.
KYLER, JAMES F.
WCLO, Janesville, Wise.
— L
LAFFER, JACK
KANS Wichita, Kans.
LAMBERTZ, KARL
WFAA, Dallas, Texas.
LANG, CHARLES WILLIAM
KFKA, Greeley, Colo.
823
LANG, WARD
KTSA. San Antonio, Texas.
LANGGUTH, ANTHONY
WESX, Salem Mass.
LANTZ, JAMES
KSAL, Salina, Kans.
LAROSE, P.
CKCH, Hull, Que. Arranger.
LATEAU, HERBERT
KVOO, Tulsa, Okla.
LaVALLE, GENE
WMAN Mansfield, Ohio.
LA VERY, DON
WEDC, Chicago, 111.
LAW, CHARLES
KLO, Ogden, Utah.
LAWHON, JOEL
WFBC, Greenville, S. C.
LAWRENCE, G.
CJAT, Trail B. C, Can.
LAWRENCE, GEORGE
CKCK, Regina, Sask., Can.
LAWRENCE, JAMES
KLO, Ogden, Utah.
LAWRENCE, WILLIAM
WENR-WMAQ, Chicago, 111.
LeCROIN THOR
KFAC, Los Angeles, Calif.
LEE, BURR
WMAQ-WENR, Chicago, 111.
LELAND, JR., CY
Bewley's Chuck Wagon Gang
ETs.
LEVEY, ROBERT
KMBC, Kansas City, Mo.
LEWIS, ADDISON
Med-O-Vapo Program WMIN-
WIBC-WING.
LIBBY JOHN C.
WCOU, Lewiston, Me.
LIDYARD, DUKE
WCLE-WHK, Cleveland, Ohio.
The Junior Showboat.
LILES, MARDI
WWNC, Asheville, N. C.
LINDQUIST, LANSING B.
WSYR, Syracuse, N. Y.
LINDSAY ART
KXRO, Aberdeen, Wash.
LINN, KEN
KOME, Tulsa, Okla.
LITTLE, BOB
WGL-WOWO, Ft. Wayne, Ind.
LIVINGSTONE, CHARLES ■*■
WXYZ, Detroit, Mich.
LLEWELYAN AL
WCLE-WHK, Cleveland, Ohio.
LLOYD, JACK
WTHT, Hartford, Conn.
LOGAN, DON
KROW, Oakland, Calif. "*
LOGAN, GEORGE
KVI, Tacoma, Wash.
LONDON ETHEL
WTMC, Ocala, Fla.
LONG, CHET
WIRE, Indianapolis, Ind.
LONG, DEANE S.
WAKR, Akron, Ohio.
LOUDON, GORDON
KALB, Alexandria, La.
LOUGHRANE BASIL
NBC. The Parker Family.
LOVELESS, WENDELL P.
WMBI, Chicago,. 111.
LOWE, GUY W.
KFRU, Columbia, Mo.
LOWELL, MAURICE
NBC, Lincoln Highway, This
Small Town.
LUCAS RUPERT
CBY-CBL, Toronto, Ont., Can.
BACKSTAGE
LUCIUS, MARY
WMBS, Uniontown, Pa.
LUDWIG, LYELL
WCLO, Janesville, Wise.
LUNDQUIST, H. W.
WEEI, Boston Mass.
LUNN, BERT
WAAB-WNAC, Boston, Mass.
LYONS, JIM
KVOE, Santa Ana. Calif.
LYONS, RUTH
WKRC, Cincinnati, Ohio.
iff
McAVITY, TOM
NBC. Bob Hope Program.
McCALLISTER PAUL
KVSF, Sante Fe, N. M.
McCarthy, edward
WBNY. Buffalo. N. Y.
McCLEAN, JR.
Adopted Daughter ETs.
McCLOUD, TY
WROL, Knoxville, Tenn.
Mccormick, Stephen
WOL, Washing-ton D. C.
Mcelroy, Gladys
WBAB, Atlantic City. N. J.
St. James Players.
McFARLAND, JESSICA
WMBD, Peoria. 111.
McGEER, ADA
CBR, Vancouver. B. C, Can.
McGINNIS BOB
KMJ, Fresno, Calif.
McGRANE, J. C.
KVSF, Sante Fe. N. M.
McGRATH, WILLIAM
WNEW. New York. N. Y.
McGUIRE, RAY
WGRM, Greenwood, Miss.
McKEMIE, W. G.
KGKL, San Angelo. Texa*.
McKIBBEN, JAMES
KECA-KFI. Los Angeles, Calif.
McKINLAY, LYNN
KSL, Salt Lake City. Utah.
McLEOD, DUKE
CFAR, Flin Flon, Man. Can.
McLENDON, LEE
KROW, Oakland, Calif.
McMASTER, JOHN
WMEX, Boston, Mass.
McWHORTER, DON
WBLK, Clarksburg, W. Va.
MacDONALD JOHN
WPIC, Sharon, Pa.
MacDONALD, WILLIAM
WCAR, Pontiac. Mich.
MacDONNELL, NORMAN
KNX, Los Angeles. Calif.
MacMILLAN, DON
CKCK, Regina, Sask. Can.
MacMURRAY, TED
WENR-WMAQ, Chicago. 111.
MacRAE, ROSS
CKCK, Regina, Sask.. Can.
MAGEE, GEORGE
WEVD. New York N. Y.
Musical Clock, News Com-
mentary, Musical Program.
MAGUIRE, WALTER
WCAM, Camden, N. J.
MALCHOW, GRACE
WBRB, Red Bank. N. J. Hap-
piness Village.
MALL, DICK
KCKN, Kansas City Kans.
MALOUIN, ROY
CKAC, Montreal, Que.. Can.
MARCH, MILL
WFPG, Atlantic City. N. J.
MARGOLIS, WILLIAM
WARD. Brooklyn. N. Y.
MARQUIS ARNOLD
KPO-KGO, San Francisco.
Calif.
MARTA, JACK
WJMS, Ironwood. Mich.
MARTIN, CHARLES
NBC. Johnny Presents.
MARTIN, DON
WFIL. Philadelphia. Pa.
MARTIN, THOMAS
WGY, Schenectady N. Y.
MARTINEAU, BOB
WTHT. Hartford, Conn.
MASON, LIN
WKRC, Cincinnati, Ohio.
MATHEWS, BILL
KMYC, Marysville, Calif.
MAWSON, RICHARD
WBAX, Wilkes, Barre, Pa.
MEADE, CHAS. B.
MELBY, EARL
WLOF, Orlando, Fla.
MELVILLE, C. E.
KMPC, Beverly Hills, Calif.
Policewoman Christie.
MENSER, C. L.
NBC-Blue. Tom Mix Straight
Shooters.
MERDIAN, JACK
WSTV. Steubenville. Ohio.
METCALF, DEAN
KARM, Fresno, Calif.
MIDDLETON, GLENN
KNX, Los Angeles, Calif.
MIDGELY, JOHN
WCBS, Springfield, 111.
MILBOURNE, L. WATERS
WCAO, Baltimore, Md.
MILES, WILLIAM
WBNY. Buffalo, N. Y.
MILLARD, ROSS
CFRB. Toronto, Ont., Can.
MILLEN, PAUL
WMAQ-WENR, Chicago, 111.
MILLER, ALLAN
WTOL, Toledo, Ohio.
MILLER, DURHAM
WHIO, Dayton, Ohio.
MILLER, HANK
KRLD, Dallas, Texas.
MILLER, OLIVE
KCKN, Kansas City, Kans.
MILLER WILLARD I.
WOLS, Florence, S. C.
MILNE, JAMES T.
WELI, New Haven, Conn.
MITCHELL, JACK
KTSA, San Antonio, Texas.
MIMS, STUART
WAPI, Birmingham, Ala.
MISENER, R. E.
CKOV, Kelowna, B. C.
MOBIE, R. THOMPSON
KABR, Aberdeen, S. D.
MOEGLE, FRED
WTMV, East St. Louis. 111.
MOENCK, RUTH
WOC, Davenport, Iowa.
MOFFETT, RAYMOND W.
WCAO, Baltimore, Md.
MONK, LLOYD
CKGB, Timmins, Ont., Can.
MONTGOMERY, JOHN
WFPG, Atlantic City. N. J.
MOORE, T. O.
WAJR, Morgantown, W. Va.
MOORE, VERN
KIDO, Boise, Idaho.
MORGAN, ARNOLD
KOL, Seattle, Wash. Armchair
Theater.
MORGAN, ERNEST
CBR, Vancouver, B. C, Can.
MORGAN, WILLIAM
WCAR, Pontiac, Mich.
824
MORRISON, HUGH
CBY-CBL, Toronto, Ont., Can.
MORTON, DON
WEAN, Providence, R. I.
MOSES, JOHN
WHCK, Columbus, Ohio.
MOTTA, CHARLES
WVFW, Brooklyn, N. Y.
MOYLE, PAUL
WCNC, Elizabeth City, N. C.
MULHOLLAND, ROSS
WXYZ, Detroit, Mich.
MUNSON, LYLE
WTAX. Springfield, 111.
MURPHEY, ED.
KWKH-KTBS, Shreveport, La.
MURRAY, ERNEST
KATE, Albert Lea, Minn.
MUSSON, T. DUDLEY
WHAS, Louisville, Ky.
N
NASH, BARNES
WHIS, Bluefield, W. Va.
NAYLOR, DON
WGST. Atlanta. Ga.
NEAL, EVERETT
KQV, Pittsburgh, Pa.
NEWMAN, IVON
WNLC New London, Conn.
NICKELL, JOE
WIBW, Topeka, Kans.
NICKESON, DICK
WFMJ, Youngstown, Ohio.
NILES, FREDERICK
WHA, Madison, Wise.
NUSBAUM, MORT
WSAY, Rochester N. Y.
— o —
OBLER, ARCH
NBC. Everyman's Theater.
O'CONNOR, CHARLES
NBC. Johnny Presents.
OLSON, DAVID W.
WCAE, Pittsburgh, Pa.
OLSON. RAY
WOW, Omaha, Nebr.
O'NEILL, JACK
WFBL, Syracuse, N. Y.
OSBORNE HENDREE
WRNL, Richmond, Va.
OSBORNE, OZZIE
KGGF, Coffeyvilie, Kans.
O'TOOLE, WILLIAM J.
WCAO, Baltimore, Md.
OWEN, ALFRED
WJRD, Tuscaloosa. Ala.
OWEN BOB
KWNO, Winona, Minn.
OWENS, MAURICE P.
WROK, Rockford. 111.
P
PADGETT, PAT
WBML, Macon, Ga.
PALMER, LOU
KBST, Big Springs, Texa».
PAPP FRANK
WENR-WMAQ, Chicago, 111.
PARKER, EVERETT
WHIP, Hammond, Ind.
PARKER, F. B.
KPPC, Pasadena, Calif.
PARKER, GLEN
WHO, Des Moines, Iowa.
PARRISH WYNNE
WOLF, Syracuse, N. Y.
PARSONS, PEG
WLEW, Erie, Pa.
PARSONS, ROBERT
WMBI, Chicago, 111.
B AC KSTAG E
PARSONS, WILLIAM C.
KTOH, Lihue. T. H.
PASCOE, HARRY
WINS. N. Y.
PAULSGROVE. WM. H.
WJEJ, Hagrerstown, Md.
PEACH, JACK
CBR. Vancouver, B. C. Can.
PEARSON, JOHN
KOMO-KJR. Seattle. Wash.
PENMAN. CHARLES
CBS. Stepmother.
PERRIN, T. E.
KRRV. Sherman, Texas.
PERRY, CAMERON
CJOC, Lethbridgre. Alberta.
Can.
PERRY. ROBERT N.
WORL, Boston, Mass.
PETRIE, C. R.
WCBA-WSAN. Allentown. Pa.
PHILBIN, BOB
WCLS, Joliet, 111.
PHILLIPS, FRED
WDLP, Panama City, Fla.
PHIPPS, JACK
WBT. Charlotte, N. C.
PIERCE, EDDIE
WDLP, Panama City, Fla.
PIERCE, MATT
WHEC, Rochester, N. Y.
Rhythm in Rhyme.
PIERCE, PAUL
KNX. Los Angeles, Calif.
PLAMADORE, RAY
WKBH, La Crosse, Wise.
PLUMLEE, PAUL
KGLU. Safford, Ariz.
POLLARD, PHIL
WFBC, Greenville, S. C.
POLLOCK, BOB
WSB. Atlanta. Ga.
POOLER, WALDO
WTAM. Cleveland. Ohio.
PORTER, EARL
WIL. St. Louis. Mo.
POULTON, CURT
WDZ, Tuscola. 111.
POWELL, KENNETH
WENY, Elmira, N. Y.
PRESTON. MARLOWE
KGKL, San Angelo, Texas.
PRICE, JAMES
WCAM. Camden, N. J.
PROCTOR, ROBERT
WDAE, Tampa, Fla.
PROVAN, BOB
WDRC, Hartford, Conn.
PROYOL, GEORGE A.
KDYL, Salt Lake City, Utah.
PRUD'HOMME, CAMERON
KGO - KPO, San Francisco.
Calif.
PUDNEY, EARLE
WBML, Macon, Ga.
PURCELL, CHARLES W.
WCAO. Baltimore, Md.
PURDY, RAI
CFRB, Toronto, Ont., Can.
PYLE, J. HOWARD
KTAR, Phoenix, Ariz.
— « —
QUALTROUGH, MORRISON
KROD. El Paso, Texas,
ranger.
— R —
REA, ERNIE
WHAS. Louisville. Kv.
REED, MILES
WCFL. Chicas-o, 111.
REID. JAMES W.
WFBC. Greenville, S. C.
REID, LEWIS
Chateau Martin Wine spots.
REID, MICHAEL
KVRS, Rock Spring's, Wvo.
REJEBIAN, ARAM
KVEC. San Luis Obispo.
Calif.
REYNOLD, PAUL
WDBJ. Roanoke. Va.
RIBBE, JOHN
KGO - KPO. San Francisco.
Calif.
RICCA, ERNIE
WW J. Detroit. Mich.
RICHARDS, ROBERT
WSPD. Toledo. Ohio.
RICKER. BILL
WDEV. Waterbury, Vt.
RILEY, LOWELL
WBNS, Columbus. Ohio.
ROARK, C. A.
KRTH. Midland. Texas.
ROBERTS, CLIFFORD
WHA. Madison, Wise.
ROBERTS. HOWDY
WMT, Cedar Rapids-Waterloo.
Iowa.
ROBERTSON, BRUCE
KOAM. Pittsburs-h, Kans.
ROBERTSON, JAMES
WIBA, Madison, Wise.
ROBINSON, MAX
WHO. Des Moines, Iowa.
ROEHLING. JOSEPH
WGL-WOWO, Ft. Wayne, Ind.
ROGERS, FAY
WOPI. Bristol. Tenn.
ROSE, WILLIAM
WCAX. Burlingrton, Vt.
ROSENBERG, ISRAEL
WVFW. Brooklyn, N. Y.
ROSS, DICK
KMO, Tacoma, Wash.
ROWLAND, VIC
KVOE. Santa Ana, Calif.
ROY, ARMAND
CKCV, Quebec, Que.
RUGGLES, WALLACE
KGO - KPO, San Francisco,
Calif.
RUNNTON, GUY
WKY, Oklahoma City. Okla.
RUSHWORTH, J. E.
WEEI, Boston, Mass.
— s —
RATIGAN, WM. C.
KOA, Denver, Colo.
RAYNER, W.
CFRN, Edmonton, Alberta,
Can.
SAGUE, SAM
WMCA. A Step Towards Hap-
piness.
SANDERS, ERNIE
WHO. Des Moines, Iowa.
SANFORD, BILL
KMJ. Fresno. Calif.
SAUNDERS, WILLIAM
WSLS. Roanoke, Va.
SCHMITTER, DEAN
KTBS-KWKH. Shreveport, La.
SCHWARTS, BILL
KFWB. Los Angeles, Calif.
SCHWARTZ. HAROLD
WNLC. New London, Conn.
SCOGGINS, J. P.
WFAA, Dallas, Texas. Ar-
SCOTT, A. D.
WENR-WMAQ, Chicago, 111.
SCOTT, MARTHA ANN
WCNC, Elizabeth City. N. C.
SEARS, BILL
KUTA, Salt Lake City, Utah.
825
SEXTON, JACK
WTAD. Quincy, 111.
SHACKLEY, GEORGE
NBC. National Vespers. Na-
tional Radio Pulpit.
SHAFFER, ROGER
WORD. WSPA. Spartanburg-.
S. C.
SHARP, JACK
WCLS. Joliet. 111.
SHAYON, ROBERT L.
WOR. Newark, N. J.
SHERDEMAN. TED
NBC. Brenthouse. Candid
Lady. Studio S-4. Latitude
Zero. Where and When. Hedda
Hopper, Those We Love.
SHURICK, EDDIE
WLOL. Minneapolis-St. Paul.
Minn.
SHITE. JR., ELDEN H.
WCOU. Lewiston, Me.
SIEYERS. ROBERT
WGL-WOWO, Ft. Wayne. Ind.
WMBS. Uniontown, Pa.
SIMMONS. DAVE
KDYL. Salt Lake City, Utah.
SIMMONS, PAIL
WGNY. Newburgh. N. Y. Sim-
mons Singrers.
SINGLETON, KENNETH
WTRC. Elkhart, Ind.
SKELTON. KENNETH W.
WDAE. Tampa. Fla.
SKINNELL, J. F.
WMBG, Richmond. Va.
SLAGLE, JOHN
WXYZ. Detroit, Mich.
SLATTERY, E.
CKCH Hull. Que., Can.
SMITH, C.
CJAT, Trail, N. C, Can.
SMITH, IAN
CBY-CBL, Toronto, Ont.. Can.
SMITH, J. EDWARD
WFBC. Greenville, S. C.
SMITH, PHIL
WKPA, New Kensington. Pa.
SMITH, WHEELER
KOL. Seattle, Wash.
SMOCK, BOB
WIRE. Indianapolis, Ind.
SNOW, BILL
WSGN. Birmingham, Ala.
SNOWDEN, JR., WILLIAM A.
WTAL, Tallahassee, Fla.
SNYDER, GEORGE
WHLS, Port Huron, Mich.
SNYDER, RALPH
WLAV, Grand Rapids, Mich.
SNYDER, SAM
WHIS, Bluefield. W. Va.
SOPER, HELENE
KTRI. Sioux City, la.
SPARNON, KEN
WHEC. Rochester. N. Y.
SPENCER, DON
WBLJ. Dalton. Ga.
SPENCER, RONNY
KATE, Albert Lea, Minn.
SPIEGLE, STANLEY
KXRO, Aberdeen, Wash.
STANLEY, CLINTON
WENR-WMAQ. Chicago, 111.
STANLEY, JOHN
WNAC, Boston, Mass.
STAPP, JACK
WCM. Nashville. Tenn.
BACKSTAGE
STARKS, PRICE
WINN, Louisville, Ky.
STEELE, TED
CBS. Ted Steele Song's.
STEFFY, GEORGE
WAAB, WNAC, Boston, Mass.
STEPP, T. E.
KOA, Denver, Colo.
STERNI, GUISEPPE
WOV, New York, N. Y. La
Rosa Program.
STEVENS, CARLYLE
KTUL, Tulsa, Okla.
STEVENS, HARMON
WHLS, Port Huron, Mich.
STEWART, RALPH E.
WMBI, Chicago, 111.
STONE, SIDNEY
WOI, Ames, Iowa.
STRAUSS, WILLIAM D.
WQXR, New York, N. Y.
STRICKLER, EDDIE
KOAM, Pittsburg-, Kans.
STUCKWISH, M. H.
WSOY, Decatur, 111.
STUDEBAKER, G. S.
KUJ, Walla Walla, Wash.
SULLIVAN, DOROTHY
WAIM, Anderson, S. C.
SUMMERS, LT. THOMAS
WCAR, Pontiac, Mich.
SUSSON, E. G.
CBS. Lady Esther Program.
SUTTON, CLAUDE
CHLP, Montreal, Que., Can.
SWEENEY, FLORENCE
CKCK, Reg-ina, Sask., Can.
SYMMES, BERT
KLS, Oakland, Calif.
— T —
TALBOT, CLARENCE
KALE, Portland, Ore.
TANNEHILL, HAROLD
KVRS, Rock Spring's, Wyo.
TAYLOR, CLAUDE
WLVA, Lynchburg-, Va.
TEDDLIE, PETE
WRR, Dallas, Texas.
TEDRICK, BILL
KWOC, Poplar Bluff, Missouri.
TEELA, DICK
KRNT-KSO. Des Moines, Iowa,
TEMPLE, GEORGE
CBY-CBL, Toronto, Ont., Can.
TERRY, BILL
WSGN, Birmine-ham, Ala.
THATCHER, JACK
KGY, Olymoia. Wash.
THATCHER, MARY E.
WCOP, Boston, Mass.
THOMAS, HARRY
KGGM, Albuquerque, N. M.
THOMAS, LARRY
WDAS, Philadelphia, Pa.
THOMAS, TOMMY
KIRO, Seattle, Wash.
THOMPSON. DON
KGO - KPO, San Francisco,
Calif.
THOMPSON. JOHNNY
WFAA, Dallas, Texas. Ar-
rangrer.
THOMPSON, REO
CJCA, Edmonton, Alta., Can.
TIMBERG, HERMAN
WARM, Scranton, Pa.
TINLEY, JR., G. HOWARD
WCAO, Baltimore, Md.
TODD. ARTHUR
CKOC. Hamilton, Ont., Can.
TOLLIVER, DON
WTMV, East St. Louis, 111.
TRACY, STERLING
KNX, Los Ang-eles, Calif.
TREMBLE, SIDNEY
KSAL, Salina. Kans.
TUCKER, EDWIN
WCAM, Camden, N. J.
TUCKER, TOMMY
WTSP, St. Petersburg-, Fla.
TURNER, GLEN
CHAB. Moose Jaw, Sask., Can.
TURNER, HARRY
KOBH, Rapid City, S. D.
TURNER, JIM
WLBJ, Bowling- Green, Ky.
— V —
ULRICH, A. B.
WENR-WMAQ, Chieag-o, 111.
ULRICH, CARL
WAAF, Chicag-o. 111.
URQUHART, CHARLES
WMAQ-WENR, Chicag-o, 111.
— V —
VANCE, KEN
WJHO, Opelika, Ala.
VANDA, CHARLES
KNX, Los Ang-eles, Calif.
VAN DRIEL, ROBERT
KGGM, Albuquerque, N. M.
VAN HAAFTEN, BUD
KOB, Albuquerque, N. M.
VAN SANT, HARRY
WINN, Louisville, Ky.
VARES, GEORGE
WEDC, Chicag-o, 111.
VIDOL, WILLIAM
WGH, Newport News, Va.
VON EGGER, HAROLD
KGKL, San Angrelo, Texas.
VOUTAS, GEORGE
WENR-WMAQ, Chicag-o, 111.
— w
WALL. GILBERT
WBEN, Buffalo, N. Y.
WALLACE, JACK
KBRC, Abilene, Texas.
WALLIS. EDWARD
WIP, Phil., Pa.
WALLISER, BLAIR
WGN, Chicae-o. 111.
WALSH. ELAINE
CKNX, Wing-ham, Ont,
Kiddies' Party.
WALTMAN, LA A ELL
KROC. Rochester, Minn.
WALTON, SIDNEY
NBC. Sidney Walton's Music.
WARD. CHANNING (MRS.)
WRNL, Richmond, Va.
WARD, DAVE
WKRC, Cincinnati, Ohio.
WATKINS, DICK
KRGV, Westlaco, Texas.
WATSON. JR., LOREN L.
WIS. Columbia, S. C.
WEAVER, MEL
WDEV, Waterbury, Vt.
WEGENER. DICK
KARM, Fresno, Calif.
WELCH, HOMER
KEX-KGW, Portland, Oreg-on.
WELLER, ROSS
WSAY, Rochester, N. Y.
WELLS, JACK
CFQC, Saskatoon, Sask., Can.
WERLING, RUPE
WIBG, Glenside, Pa,
WERTZ, HOYT
WIBW, Topeka, Kans.
WEST, PAUL
KSFO, San Francisco, Calif.
WESTER, CARL
Woman in White, CBS. Road
of Life, NBC-CBS.
826
WETZEL, MAURICE
WMAQ-WENR, Chicag-o, 111.
WETZLER, JOSEPHINE
WMBD, Peoria, 111.
WHEELER, GEORGE
W R C - W M A L , Washing-ton,
D. C.
WHITE, PAT
KWKH-KTBS, Shreveport, La.
WHITE, ROBERT
WENR-WMAQ, Chicag-o, 111.
WHITESCARVER, WILDA
KCKN, Kansas City, Kans.
WHITWORTH, RAY
KVWC, Vernon, Texas.
WIDNEY, STAN
WHO, Des Moines, Iowa,
WIGGINS, WALLACE
KVOE, Santa Ana, Calif.
WIGHT, H. B.
WCAX, Burling-ton, Vt.
WIKLUND, T. O.
CBY-CBL, Toronto, Ont., Can.
WILBUR, CRANE
CBS. Big- Town.
WILDE, L.
WIL, St. Louis, Mo.
WILHELM, GEORGE
KXRO, Aberdeen, Wash.
WILKINSON, STEVEN
KMPC, Beverly Hills, Calif.
Policewoman Christie.
WILLIAMS, MARYNELL
WRNL, Richmond. Va.
WILLIAMS. MILDRED E.
WTAL, Tallahasse, Fla.
WILLIAMS, ROLLIE
KMOX, St. Louis, Mo.
WILLIS, J. FRANK
CBY-CBL, Toronto, Ont., Can.
WILSON, BOB
WADC, Akron, Ohio.
WILSON, BOB
WGL-WOWO, Ft. Wayne, Ind.
WILSON, FRED
WTAM, Cleveland, Ohio.
WOLEVER, JACK J.
KWFC, Hot Spring's, Ark.
WOLFE, EDWIN
NBC. Pepper Young-'s Family.
WOOD, BARRY
CKCK, Reg-ina, Sask., Can.
WOOLF, JOHN M.
KDYL, Salt Lake City, Utah.
WORCESTER, CHARLES
WNAX, Yankton, S. D.
WRIGHT. JOHN H.
WBZ - WBZA, Boston - Spring-
field, Mass.
WRIGHT, MEL
KLO, Og-den, Utah.
WYANT, DALLAS
WCMI, Ashland, Ky.
WYLY, RUSSELL
WMBD, Peoria, 111.
— Y —
VANDON, DEL
KFPY, Spokane, Wash. Ar-
rangrer. Morning- Neigrhbors,
This Woman's World, Studio
Party, Swing-strumentalists,
Swing- Trio.
ZELLMER, LESTER
WTRC, Elkhart, Ind.
ZIEBARTH, E. W.
WLB, Minneapolis, Minn.
ZINK, ALBERT
WEBR, Buffalo, N. Y.
ZITCER, AL
KYA, San Francisco, Calif.
m U S I C R L
DIRECTORS
OF STHTIOnG
— A Nation Wide Listing
Arranged According to States
and Stations.
827
M U S I C A L
DIRECTORS
OF STATIONS IN THE
UNITED
ST A TES
Alabama
Birmingham,
WAPI Clo McAlpin
WBRC Herbert C. Grieb
Decatur, WMSL John Boggess
Mobile, WALA Jack Lewis
Montgomery.
WCOV Weston Britt
WSFA E. Caldwell Stewart
Muscle Shoals, WMSD James Connolly
Tuscaloosa, WJRD Wilhelmina Quarles
Arizona
Globe, KWJB Elgin McCarty
Phoenix.
KOY Alfred Becker
KTAR Paul Giroux
Prescott, KYCA Art Willcox
Safford, KGLU Alberta Hunt
Tucson, KTUC Keith Lof tfield
Yuma, KYUM Irene Belzer
Arkansas
Fort Smith. KFPW Afton Blake
Hot Springs, KWFC Doc Warren
Little Rock, KARK Paul Godt
Colorado
Colorado Springs. KVOR Duane Osborn
Denver,
KLZ Les Weelans
KOA Milton Shrednik and Chester Smith
KVOD J. E. Finch
Connecticut
Bridgeport, WICC Gus Meyers, Jr.
Hartford,
WDRC Sterling V. Couch
WTHT Charlotte Kaufman
WTIC Moshe Paranov
New Haven, WELI Marion J. Reynolds
New London, WNLC Richard Benvenuti
Waterbury, WATR Edith Lacco
Waterbury-New Haven. WBRY. .Waldo S. Newbury
•
District of Columbia
Washington,
WINX Bob Callahan
WMAL Morgan Baer
WOL Frank Blair
WRC Morgan Baer
California
Berkeley, KRE Harold Hawley
Beverly Hills, KMPC Rex Corey
Chico, KHSL Earl Wright
Eureka, KIEM James Fasullo
Fresno, KARM Jack Clawson
Long Beach, KFOX Roily Wray
Los Angeles,
KECA Claude Sweeten
KFAC Don Otis
KFI Claude Sweeten
KFWB Leon Leonardi
KHJ Dave Rose
KMTR Salvatore Santaella
KNX Lud Gluskin
KRKD Salvatore Santaella
Marysville, KMYC Robert Hambly
Oakland, KROW Edward House
Pasadena. KPPC Leon Hall
Sacramento,
KFBK George Breece
KROY Garland Schuler
San Diego, KGB George Bacon
San Francisco,
KFRC Cy Trobbe
KSFO Dick Aurandt
KYA Edward Fitzpatrick
San Jose, KQW Fred Ruegg
Santa Rosa Howard McCauley
Visalia, KTKC Jerry Irwin
Watsonville, KHUB Nana Taylor
Florida
Fort Meyers, WFTM Barbara Brady
Gainesville, WRUF Elizabeth Tew
Jacksonville, WJHP Fred Maurie
Lakeland, WLAK Elvan B. Wilson
Miami Beach. WKAT Betty Lee Taylor
Ocala, WTMC Charles Beresford, Jr.
Orlando, WDBO Walter D. Kimble
Panama City. WDLP Fred Phillips
Pensacola, WCOA Ray Rogers
St. Petersburg,
WSUN Edith Ginn
WTSP Keeta Martin
Tampa,
WDAE M. E. Plattner
WFLA Frank Grasso
Georgia
Atlanta,
WATL Ken Keese
WGST Lola Wallace
WSB Earl Landis
August, WRDW Paul Reed
Brunswick, WMOG Herman Lange
Macon,
WBML Mary Hester Richardson
WMAZ Allie V. Williams
Savannah,
WSAV Electa Robertson
WTOC Dwight J. Bruce
828
MUSICAL D I RECTORS
Idaho
Boise, KIDO Vern Moore
Pocatello. KSEI Ruthe A. Fletcher
Twin Falls, KTFI Will E. Wright
Kansas City, KCKN Ruth Royal
Pittsburg", KOAM Leota Helm
Salina, KSAL Al Thompson
Topeka, WIBW Maudie Shreffler
Wichita,
KANS Raymond Shelley
KFBI Frank Chiddin
Illinois
Aurora, WMRO Mary Louise Brown
Chicago,
WAAF James Kozak
WBBM Caesar Petrillo
WCFL John F. Kelly
WEDC William P. Brady
WENR Roy Shield
WGES Irma Gareri
WGN Henry Weber
WJJD Ben Kanter
WMAQ Roy Shield
WSBC Dean Remick
Cicero, WHFC D. Volkow
Decatur. WSOY E. C. Deffenbaugh
East St. Louis, WTMV Doyle Blackard
Harrisburg, WEBQ Bernie Smith
Peoria, WMBD Jack Lyon
Rockf ord, WROK Florence L. Shugars
Rock Island, WHBF Lucia Thompson
Spring-field, WCBS John Geil
Tuscola, WDZ Herbert L. Johnston
Urbana, WILL Lanson F. Demming
Indiana
Elkhart, WTRC Ethel Geiss
Fort Wayne,
WGL Jeane Brown
WOWO Jeane Brown
Gary, WIND Bob Atcher
Hammond,
WHIP Reinhardt Elster
WJOB Joseph Gibbs Spring-
Indianapolis,
WFBM Walter H. Reuleaux
WIBC Harry Adams
WIRE Harry Bason
Muncie, WLBC Carl Noble
New Albany,
WGRC (Louisville, Ky.) Isabel Schroeder
South Bend,
WFAM Harlan Hog-an
WSBT Harlan Hog-an
Terre Haute, WBOW Leo Baxter
Iowa
Ames, WOI Tolbert MacRae
Cedar Rapids & Waterloo,
WMT Doug-las B. Grant
Davenport, WOC Pat Maynard
Decorah, KWLC Prof. Theodore Nickel
Des Moines,
KRNT Dick Teela
KSO Dick Teela
Dubuque, WKBB Gleason Kistler
Ottumwa, KBIZ Stan Corley
Shenandoah, KMA Faylon Geist
Sioux City, KSCJ Everret Timm
Kansas
Coffeyville, KGGF Ozzie Osborne
Garden City, KIUL Dick Hamilton
Great Bend, KVGB Ray Beals
Kentucky
Louisville,
WAVE , Clifford Shaw
WHAS Robert Hutsell
WINN M. K. McCarten
Owensboro, WOMI Lee C. Meredith
Paducah, WPAD Ernest Pell
Louisiana
Alexandria, KALB John Peg-ues Kelley
Lafayette, KVOL Richard Haynes
Monroe, KMLB Melba Henry
New Orleans,
WSMB M. Sandi
WWL .Irving- Vidacovich
Maine
Bang-or, WABI Harold Dorr
Lewiston, WCOU Bertrand Cote
Portland, WCSH Wally Harwood
Maryland
Baltimore,
WBAL Ruffino Iula
WCAO John Varney
WCBM Jack Rohr
WFBR Joseph Imbroglio
Frederick, WFMD Winston Shipley
Hag-erstown, WJEJ Charles Casael
Massachusetts
Boston,
WAAB Francis J. Cronin
WBZ & WBZA Avner Rakov
WCOP Sidney P. Reinherz
WEEI C. R. Hector
WHDH Kenneth Wilson
WMEX Alexander Thiede
WNAC Francis J. Cronin
WORL Robert N. Perry
Greenfield, WHAI Warren Greenwood
Springfield, WMAS Paul Pelletier
Worcester, WTAG Onell Smith
Michigan
Detroit,
WJBK Sybil Krieghoff
WJR Samuel Benavie
WMBC Herbert Mertz
WWJ Mischa Kottler
WXYZ Benny Kyte
Flint, WFDF William Geyer
Grand Rapids,
WLAV Lew Stubman
WOOD-WASH Sandy Meek
Jackson, WIBM William Cizek
Lapeer, WMPC A. O. Voorheis
Port Huron, WHLS Lyle Patterson
829
MUSICAL DIRECTORS
Minnesota
Albert Lea, KATE Helen Davis
Duluth, WEBC John Kleive
Mankato, KYSM Maurice Piche
Minneapolis-St. Paul,
KSTP Leonard Leigh
WDGY Carl Johnson
WLB Leland B. Sateren
WLOL Verne Rooney
WMIN Lillian Jones
Northfield, WCAL Oscar R. Overby
Rochester, KROC William Neville
Winona, KWNO Margaret Johnson
Mississippi
Columbus, WCBI Annie Pearl Ferguson
Jackson, WSLI George Philp
McComb, WSKB George Medaille
Missouri
Cape Girardeau, KF VS Virginia Bahn
Clayton, KFUO Hilmar Rosenberg
Columbia, KFRU Carl Stepp
Kansas City, KMBC P. Hans Flath
Poplar Bluff, KWOC Lola Sechrest
St. Louis,
KMOX Ben Feld
KWK Al Sarli
KXOK Stanley W. Daugherty
WEW Ralph Stein
WIL Allister Wylie
Sedalia, KDRO William Dans
Montana
Great Falls, KFBB Roscoe Kernan
Missoula, KGVO Margaret Castle
Wolf Point, KGCX Skeets Shaw
Nebraska
Fremont, KORN Fred Christensen
Omaha, WOW Fred Ebener
New Hampshire
Laconia, WLNH Sherwin Greenlaw
Manchester, WFEA Alfred Engel
New Jersey
Asbury Park, WCAP George Howard
Atlantic City, WFPG Harold Stephens
Camden, WCAM E. Nelson Layman
Jersey City, WHOM Joseph DeLuca
Newark, WOR Alfred Wallenstein
Zarephath, WAWZ Orland Wolfram
New York
Albany,
WABY Carl Miller
WOKO Carl Miller
Binghamton, WNBF Elizabeth Lamb
Brooklyn,
WARD Jeanette Fleischman
WBBB Karl Klein
WCNW Roger Wayne
WVFW Lillian Delson
Buffalo.
WEEN Robert Armstrong
WBNY Arthur Crosson
WEBR Robert Armstrong
Canton, WCAD H. Wellington Stewart
Elmira, WENY Harry Springer
Jamestown, WJTN John P. Lewis
Newburgh, WGNY Jack Stotesbury
New York,
WBNX Fred Mendelsohn
WEAF Frank Black
WEVD Vladimir Heif etz
WHN Don Albert
WINS Hank Sylvern
WJZ Frank Black
WMCA Joe Rines
WNEW Merle Pitt
WNYC Herman Neuman
WQXR Eddy Brown
Niagara Falls. WHLD Ernie Whistler
Ogdensburg. WSLB Ted Jarvis
Olean, WHDL Elizabeth Brady
Plattsburg, WMFF Don Hart
Rochester,
WHEC Ken Sparnon
WSAY Betty Brown
Syracuse,
WFBL Thelma MacNeil Curren
WOLF Rob Riddle
WSYR Victor Miller
Troy,
WHAZ A. Olin Niles
WTRY Tony Sharpe
Utica, WIBX Walter Griswold
White Plains, WFAS Ran Kaler
Woodside, WWRL Adolph Gobel
North Carolina
Asheville, WWNC John Eversman
Charlotte, WSOC Boc Norris
Durham, WDNC Robert Stratton
Elizabeth City, WCNC Paul Moyle
Fayetteville, WFNC Bob Machat
Goldsboro, WGBR Mrs. John Morris
Greenville, WGTC J. D. Simpson, Jr.
Raleigh, WRAL William M. Parker
Wilmington, WMFD R. H. Bowden
Wilson, WGTM Alberta Carr
Winston-Salem,
WAIR Charles Keaton
WSJS Elsie Tuttle
New Mexico
Albuquerque,
KGGM Joe Salsburg
KOB Bud Nelson
Santa Fe, KVSF Paul McCallister
830
North Dakota
Devils Lake, KDLR Kermit Myhre
Grand Forks, KFJM Blanche Warnken
Mandan, KGCU Russ Kaber
Valley City, KOVC Arthur Lydell
MUSICAL D I RECTORS
Ohio
Akron, WJW Carl Ayers
Ashtabula, WICA Harold Leaman
Canton, WHBC James Minger
Cincinnati,
WCKY Rex Davis
WCPO Jesse Walker
WKRC Ruth Lyons
WLW William Stoess
WSAI William Stoess
Cleveland,
WCLE Willard Pott
WGrAR Walberg Brown
WHK Willard Pott
WTAM Lee Gordon
Columbus,
WBNS Lowell Riley
WHKC John Agnew
WOSU Ann Charles
Dayton,
WHIO Henry Lange
WING Charles Reeder
Mansfield, WMAN Earl Black
Zanesville, WHIZ James Minium
Oklahoma
Ardmore, KVSO Dolly Dutton
Elk City, KASA F. Leon Dean
Enid, KCRC Mabel Waken
Oklahoma City,
KOCY Frances Lester
WKY Allan Clark
Tulsa,
KTUL Lillian Smithline
KVOO Joe O'Neill
South Carolina
Anderson, WAIM Dan Ferguson
Charleston,
WCSC Thomas L. Means
WHMA Kenneth Dent
Columbia,
WCOS Virginia Hook
WIS Allyn Corris
Greenville, WFBC James Dawson
Spartanburg, WSPA Hal Moore
Sumter, WFIG Graham Caddell
South Dakota
Watertown, KWAT Dorothy Vadakin
Yankton, WNAX Rex Hays
Tennessee
Bristol, WOPI Fey Rogers
Chattanooga,
WAPO Jimmy Johnston
WDOD Bob Barrett
Cookeville, WHUB Willene Huddleston
Jackson, WTJS James Allen
Knoxville, WNOX Jerry Collins
Memphis, WMC Leonard McEwen
Nashville,
WLAC Charles Nagy
WSIX Thomas J. Mac Williams
WSM P. Brescia and Beasly Smith
Oregon
Grants Pass, KUIN Harold Keibel
Portland,
KEX Abe Bercovitz
KGW Abe Bercovitz
KOIN Joseph Sampietro
KWJJ Eddie McElroy
Pennsylvania
Erie, WLEU Anthony Conti
Glenside, WIBG Douglas Arthur
New Castle, WKST A. W. Graham
Philadelphia,
WCAU Joey Kearns
WDAS Joseph Schreibman
WFIL Norman Black
WIP Joe Frasetto
WPEN Joseph Fransoza
Pittsburgh,
KDKA Bernie Armstrong
WCAE Earl Truxell
WJAS James Hughes
WWSW Walter E. Sickles
Scranton, WARM Edward Cusick
Uniontown, WMBS J. Sullivan Sages
Wilkes-Barre,
WBAX Ken Beghold
WBRE Louis Savitt
Rhode Island
Providence,
WEAN Marion Thomas
WJAR Earl Shean
WPRO Edwin F. Drew
Texas
Amarillo,
KFDA Audre Lipscomb
KGNC Eddie Baumel
Austin, KNOW Margaret Johnston
Beaumont, KFDM George W. Caldwell
Big Spring, KBST Lou Palmer
Dallas,
KRLD Hyman Charninsky
WFAA Karl Lampertz
WRR Murray Lambert
El Paso, KROD H. Arthur Brown
Fort Worth, KFJZ George McCullough
Houston, KPRC K. Burt Sloan
Laredo, KPAB Adalaide Bunn
Lubbock, KFYO Burnie Howell
Palestine, KNET Leland Adams
Pampa, KPDN Ken Bennett
Pecos, KIUN Paul Cox
Port Arthur, KPAC Jimmie Hart
San Angelo, KGKL Lynn Bigler
San Antonio,
KTSA Rex L. Preis
WOAI Dwight Bourn
Sherman, KRRV Louise Cobbler
Tyler, KGKB Pauline Park
Vernon, KVWC Ray Whitworth
Waco, WACO Mary Holiday
Wichita Falls. KWFT Lucille Crouch
•
Utah
Cedar City, KSUB Inez Corry
Ogden, KLO Ed Berry
Price, KEUB Jack Richards
Salt Lake City,
KDYL "By" Woodbury
KSL Gene Halliday
KUTA Paul Alexander
831
MUSICAL DIRECTORS
Vermont
Waterbury, WDEV
Mai Weaver
Territory of Hawaii
Honolulu, KGMB
Al Kealoha Perry
Virginia
Danville, WBTM Earl Hotalingr
Newport News, WGH Willby Goff
Norfolk, WTAR Henry Cowles Whitehead
Richmond,
WBBL M. A. Sitton
WMBG J. Yellen
WRVA E. D. Naff
Roanoke,
WDBJ Mary Henson
WSLS John Kirk
Suffolk, WLPM Ken Beavers
Washington
Aberdeen, KXRO Stan Spiegle
Everett, KRKO P. A. Mudgett
Longview, KWLK Dorothy Atkinson
Seattle,
KOL Don Isham
KRSC Jack Meves
Spokane,
KFPY James B. Clark
KHQ , Earl Shinkoskey
Tacoma,
KMO Marion Ka3'
KVI Jane Powers
Walla Walla, KUJ Roy Dorr
Yakima, KIT Maryalyce Adkins
Puerto Rico
Maya&uez, WPRA Celso Torres
CANADA
Alberta
Albsrts
Calgary! CFAC J. Toulson
Edmonton,
CFRN R. Jacobs
CJCA R. Taylor
Grande Prairie, CFGP i . .Jack Soars
British Columbia
Chilliwack, CHWK Jack Bartindale
Kamloops, CFJC B. P. Cuff
Kelowna, CKOV R. E. Misener
Vancouver,
CJOR Wallie Peters
CKMO R. Wright
CKWX F. C. Bass
Manitoba
Winnipeg:,
CJRC W. Wilson
CKY P. H. Richardson
West Virginia
Bluefleld, WHIS Gibson Morrissey
Clarksburg-, WBLK Don McWhorter
Fairmont, WMMN Henry Gruner
Huntington, WSAZ Frank Knutti
Logan, WLOG Quinnelle Vann
Morgantown, WAJR Elsie Thomas
Parkersburg, WAPR .... Sarah L. Heermans Heck
Welch, WBRW Joe Herget
Williamson, WBTH Freda Wikehart
Wisconsin
Fond du Lac, KFIZ Lucille Fairbanks
Green Bay, WTAQ Herman Daumler
La Crosse, WKBH Gene Mendez
Madison,
WHA Frederick Fuller
WIBA Leon Perssion
Marinette, WNAM P. F. Skinner
Milwaukee,
WEMP Florence B. Kelly
WISN Elmer Krebs
WTMJ William J. Benning
Wausau, WSAU Vern Peterson
Wyoming
Cheyenne, KFBC Del Brandt
Alaska
Fairbanks, KFAR .
Don Adler
Novo Scotia
Halifax, CHNS
Sydney, CJCB-CJCX Mrs.
R. L. Fry
A. F. McKinnon
Ontario
Hamilton, CKOC Cyril Hampshire
North Bay, CFCH J. McLaren
Ottawa, CBO G. E. Whitteten
Owen Sound, CFOS Marie Keenan
St. Catharines, CKTB W. G. Adamson
Stratford, CJCS C. Trethewey
Sudbury, CKSO William Valentine
Timmins, CKGB Ted Earle
Toronto, CFRB Roy Locksley
Wingham, CKNX Harold Victor Pym
Quebec
Hull, CKCH A. Groulx
Montreal, CKAC Henri Letondal
Quebec,
CBV J. M . Beaudet
CHRC Gaston Voyer
CKCV Edwin Belanger
Rouyn, CKRN John Hogue
Saskatchewan
Moose Jaw, CHAB J. S. Boyling
Prince Albert, CKBI G. Dobson
Reglna,
CJRM Sam H. Hillier
CKCK Ross McRae
Saskatoon, CFQC Cy Cairns
832
Rules And Regulations Of F. C. C. Regarding
Production By Radio Broadcast Stations
As of January 1, 1941
GENERAL
Except Sundays, the licensee of each
standard broadcast station shall maintain
a minimum operating schedule of two-
thirds of the total hours that it is author-
ized to operate between 6 a.m. and 6 p.m.,
local standard time, and two-thirds of the
total hours it is authorized to operate
between 6 p.m. and midnight, local stand-
ard time, except that in an emergency
when, due to causes beyond the control
of the licensee, it becomes impossible to
continue operating the station may cease
operation for a period of not to exceed
10 days, provided that the Commission
and the inspector in charge shall be noti-
fied in writing immediately after the
emergency develops.
The licensee of each standard broad-
cast station shall operate or refrain from
operating its station during the experi-
mental period as directed by the Com-
mission in order to facilitate frequency
measurement or for the determination
of interference. (Stations involved in the
after-midnight frequency monitoring pro-
grams are notified of their operating and
silent schedule.)
If the license of a station specifies the
hours of operation, the schedule so spe-
cified shall be adhered to except as other-
wise prescribed in the rules herein stated.
Share-Time Stations
If the licenses of stations authorized
to share time do not specify hours of
operation, the licensees shall endeavor
to reach an agreement for a definite
schedule of periods of time to be used
by each. Such agreement shall be in
writing and each licensee shall file the
same in triplicate Original with each
application to the Commission for re-
newal of license. If and when such
written agreements are properly filed in
conformity with this rule the file mark
of the Commission will be affixed thereto,
1 copy will be retained by the Commis-
sion, 1 copy forwarded to the inspector
in charge, and 1 copy returned to the
licensee to be posted with the station
license and considered as a part thereof.
If the license specifies a proportionate
time division, the agreement shall main-
tain this proportion. If no proportionate
time division is specified in the license,
the licensees shall agree upon a division
of time. Such division of time shall not
include simultaneous operation of the sta-
tions unless specifically authorized by the
terms of the license.
For the purpose of determining the
proportionate division of time of the
broadcast day for sharing time stations
one night hour shall be considered the
equivalent of two day hours.
If the license of a station authorized
to share time does not specify the hours
of operation, the station may be operated
for the transmission of regular programs
during the experimental period provided
an agreement thereto is reached with
the other stations with which the broad-
cast day is shared and further provided
such operation is not in conflict with
the rule of operation during experimental
periods herein stated. Time sharing
agreements for operation during the ex-
perimental period need not be submitted
to the Commission.
Departure from the regular operating-
schedule set forth in a time-sharing
agreement will be permitted only in cases
where an agreement to that effect is re-
duced to writing, is signed by the licen-
sees of the stations affected thereby and
filed in triplicate by each licensee with
the Commission prior to the time of the
proposed change. If time is of the es-
sence, the actual departure in operating-
schedule may precede the actual filing of
written agreement, provided appropriate
notice is sent to the Commission and the
inspector in charge.
If the licensees of stations authorized
to share time are unable to agree on
a division of time, the Commission shall
be so notified by statement to that effect
filed with application for renewal of
licenses. Upon receipt of such statement
the Commission will designate the ap-
plications for a hearing, and pending such
hearing, the operating schedule previ-
ously adhered to shall remain in full
force and effect.
Limited Time Stations
If the licensee of a broadcast station
is required to commence or cease opera-
tion of the station at the time of sunrise
or sunset, the license will specify the hour
of the day during each month of the
license period when operation of such
station will commence or cease.
The licensee of a secondary station
authorized to operate limited time and
which may resume operation at the time
the dominant station or stations on the
833
same channel ceases operation shall,
with each application for renewal of
license, file in triplicate a copy of its
regular operating schedule, bearing a
signed notation by the licensee of the
dominant station of its objection or lack
of objection thereto. Upon approval
of such operating schedule, the Com-
mission will affix its file mark and re-
turn 1 copy to the licensee authorized
to operate limited time which shall be
posted with the station license and con-
sidered as a part thereof. Departure
from said operating schedule will be
permitted only in accordance with the
procedure set forth in these rules.
If the licensee of a secondary station
authorized to operate limited time and
a dominant station on a channel are
unable to agree upon a definite time for
resumption of operation by the station
authorized limited time, the Commission
shall be so notified by the licensee of the
station authorized limited time. After
receipt of such statement the Com-
mission will designate for hearing the
applications of both stations for renewal
of license, and pending the hearing the
schedule previously adhered to shall re-
main in full force and effect.
Material Term oi License Violations
In all cases where a station licensee is
required to prepare and file an operating
schedule, any deviation or departure from
such schedule, except as herein author-
ized, shall be considered as a violation of
a material term of the license.
All references herein to standard time
or local standard time refer to local
standard time as determined and fixed
by the Interstate Commerce Commis-
sion.
Time Changes
If local time is changed from standard
time to daylight-saving time at the loca-
tion of all stations sharing time on the
same channel, the hours of operation
of all such stations on that channel
shall be understoood to refer to daylight-
saving time, and not standard time, as
long as daylight-saving time is observed
at such locations. This provision shall
govern when the time is changed by pro-
vision of law or general observance of
daylight-saving time by the various com-
munities, and when the time of opera-
tion of such stations is specified in the
license or is mutually agreed upon by
the licensees: Provided, however, That
when the license specifies average time of
sunset, local standard time shall be ob-
served and in no event shall a station
licensed for daytime only operate on
regular schedule prior to 6 a.m. local
standard time or shall a station licensed
for greater daytime power than night-
time power operate with the daytime
power prior to 6 a.m. local standard time.
Where the local time is not changed
from standard time to daylight-saving
time at the location of all stations shar-
ing time on the same channel, the hours
of operation of such stations shall be un-
derstood to have reference to standard
time, and not daylight-saving time, un-
less said licensees mutually agree upon
a new schedule which shall be effective
only while daylight-saving time is ob-
served at the locations of some of these
stations.
The time of operation of any broad-
cast station which does not share time
with other stations on the same channel
shall be understood to have reference
to local standard time unless modifica-
tion of such license with respect to hours
of operation is authorized by the Com-
mission.
Station License
The station license and any other in-
strument of authorization or individual
order concerning construction of the
equipment or the manner of operation
of the station shall be posted in a con-
spicuous place in the room in which the
transmitter is located in such manner
that all terms thereof are visible and
the license of the station operator shall
be posted in the same manner.
The licensee of each station shall have
a licensed operator or operators of the
grade specified by the Commission on
duty during all periods of actual opera-
tion of the transmitter at the place where
the transmitting equipment is located.
The licensed operator on duty and in
charge of a standard broadcast trans-
mitter may, at the discretion of the li-
censee, be employed for other duties
or for the operation of another radio
station or stations in accordance with
the class of operator's license which he
holds and by the rules and regulations
governing such other stations: Provided,
However, That such duties shall in no
wise interfere with the proper operation
of the standard broadcast transmitter.
Logs
The licensee of each broadcast station
shall maintain program and operating
logs and shall require entries to be made
as follows:
A. In the Program Log
a. An entry of the time each station
identification announcement (call letters
and location) is made.
b. An entry briefly describing each
program broadcast, such as "music,"
"drama," "speech," etc., together with
the name or title thereof, and the spon-
sor's name, with the time of the begin-
ning and ending of the complete program.
If a mechanical record is used, the entry
shall show the exact nature thereof such
834
as "record," "transcription," etc., and
the time it is announced as a mechanical
record. If a speech is made bya politi-
cal candidate, the name and political
affiliations of such speaker shall be en-
tered.
c. An entry showing that each spon-
sored program broadcast has been an-
nounced as sponsored, paid for, or fur-
nished by the sponsor.
B. In the Operating Log
a. An entry of the time the station
begins to supply power to the antenna,
and the time it stops.
b. An entry of the time the program
begins and ends.
c. An entry of each interruption to the
carrier wave, its cause and duration.
d. An entry of the following each 30
minutes:
(1) Operating constants of last ra-
dio stage (total plate current
and plate voltage).
(2) Antenna current.
(3) Frequency monitor reading.
(4) Temperature of crystal control
chamber if thermometer is
used.
e. Log of experimental operation dur-
ing experimental period (If regular
operation is maintained during this
period, the above logs shall be kept).
(1) A log must be kept of all
operation during the experi-
mental period. If the entries
required above are not applic-
able thereto, then the entries
shall be made so as to fully des-
cribe the operation.
Logs of standard broadcast stations
shall be retained by the licensee for a
period of two years except when re-
quired to be retained for a longer period
in accordance with the provisions of the
rules pertaining to logs involving com-
munications incident to a disaster or
incidents to or involved in an investiga-
tion by the Commission and concerning
which the licensee has been notified,
in which case they shall be retained
by the licensee until specifically author-
ized in writing by the Commission to
destroy them; Provided, further. That
logs incident to or involved in any claim
or complaint of which the licensee has
notice, shall be retained by the licensee
until such claim or complaint has been
fully satisfied or until the same has been
barred by statute limiting the time for
the filing of suits upon such claims.
Station Identification
A licensee of a standard broadcast
station shall make station identification
announcement (call letters and location)
at the beginning and ending of each time
of operation and during operation on the
hour and half hour as provided below:
Such identification announcement dur-
ing operation need not be made when
to make such announcement would in-
terrupt a single consecutive speech, play,
religious service, symphony concert or
operatic production of longer duration
than thirty minutes. In such cases the
identification announcement shall be
made at the first interruption of the
entertainment continuity and at the con-
clusion of such program.
In case of variety show programs,
baseball game broadcasts, or similar
programs, of longer duration than thirty
minutes, the identification announcement
shall be made within five minutes of the
hour and half hour.
In case of all other programs (except
provided in the rules stated herein) the
identification announcement shall be
made within two minutes of the hour and
half-hour.
In making the identification announce-
ment, the call letters shall be given only
on the channel of the station identified
thereby.
Mechanical Reproduction
Each broadcast program consisting of
a mechanical record, or a series of me-
chanical records, shall be announced in
the manner and to the extent set out
below:
1. A mechanical record, or a series
thereof, of longer duration than thir-
ty minutes, shall be identified by
appropriate announcement at the be-
ginning of the program, at each
thirty minute interval, and at the con-
clusion of the program; provided,
however, that the identifying an-
nouncement at each thirty minute
interval is not required in case of a
mechanical record consisting of
a single, continuous, uninterrupted
speech, play, symphony, concert or
operatic production of longer dura-
tion than thirty minutes;
2. A mechanical record, or a series
thereof, of a longer duration than
five minutes and not in excess of thirty
minutes, shall be identified by an
appropriate announcement at the be-
ginning and end of the program;
3. A single mechanical record of a dura-
tion not in excess of five minutes,
shall be identified by appropriate an-
nouncement immediately preceding the
use thereof;
4. In case a mechanical record is used
for background music, sound effects,
station identification, program identi-
fication (theme music of short dura-
tion) or identification of the sponsor-
ship of the program proper, no
announcement of the mechanical
record is required.
5. The identifying announcement shall
accurately describe the type of me-
835
chanical record used, i.e., where a
transcription is used it shall be an-
nounced as a "transcription" or an
"electrical transcription" and where a
phonograph is used it shall be an-
nounced as a "record."
Rebroadcast Programs
(a) The term "rebroadcast" means re-
ception by radio of the program of a
radio station, and the simultaneous or
subsequent retransmission of such pro-
gram by a broadcast station. (In case
a program is transmitted from its point
of origin to a broadcast station entirely
by telephone facilities in which a section
of such transmission is by radio ,the
broadcasting of this program is not con-
sidered a rebroadcast.)
(b) The licensee of a standard broad-
cast station may, without further
authority of the Commission, rebroad-
cast the program of a United States
standard broadcast station, provided the
Commission is notified of the call let-
ters of each station rebroadcast and the
licensee certifies that express authority
has been received from the licensee of
the station originating the program.
(The notice and certification of consent
shall be given within three (3) days
of any single rebroadcast, but in case
of the regular practice of rebroadcasting
certain programs of a standard broad-
cast station several times during a li-
cense period, notice and certification of
consent shall be given for the ensuing
license period with the application for
renewal of license, or at the beginning
of such rebroadcast practice if begun
during a license period).
(c) The licensee of a standard broad-
cast station may, without further author-
ity of the Commission, rebroadcast a non-
commercial program of an international
broadcast station, provided the Commis-
sion is notified of the call letters of each
station rebroadcast and the licensee cer-
tifies that express authority has been re-
ceived from the licensee of the station
originating the program.
(d) No licensee of a standard broad-
cast station shall rebroadcast the pro-
gram of any other class of United States
radio station without written authority
having first been obtained from the Com-
mission upon application accompanied
by written consent or certification of
consent of the licensee of the station
originating the program.
(e) In case of a program rebroadcast
by several standard broadcast stations
such as a chain rebroadcast, the person
legally responsible for distributing the
program or the network facilities may
obtain the necessary authorization for
the entire rebroadcast both from the
Commission and from the person or li-
censee of station originating program.
Attention is directed to Section 325
(b) of the Communications Act of 1934,
which reads as follows:
"No person shall be permitted to lo-
cate, use or maintain a radio broadcast
studio or other place or apparatus from
which or whereby sound waves are con-
verted into electrical energy, or mechan-
ical or physical reproduction of sound
waves produced, and caused to be trans-
mitted or delivered to a radio station in
a foreign country for the purpose of
being broadcast from any radio station
there having a power output of sufficient
intensity and/or being so located geo-
graphically that its emissions may be re-
ceived consistently in the United States,
without first obtaining a permit from
the Commission upon proper application
thereof."
Political Broadcasting
No station licensee is required to per-
mit the use of its facilities by any legally
qualified candidate for public office, but
if any licensee shall permit any such
candidate to use its facilities, it shall
afford equal opportunities to all other
such candidates for that office to use
such facilities, provided that such licensee
shall have no power of censorship over
the material broadcast by any such can-
didate. The following definitions shall
apply for the purpose of this rule: a.
'A legally qualified candidate' means any
person who has met all the requirements
prescribed by local, state or federal
authority, as a candidate for the office
which he seeks, whether it be municipal,
county, state or national, to be deter-
mined according to the applicable local
laws. b. 'Other candidates for that office'
means all other legally qualified candi-
dates for the same public office.
The rates, if any, charged all such
candidates for the same office, shall be
uniform and shall not be rebated by any
means, directly or indirectly; no licensee
shall make any discriminations in
charges, practices, regulations, facilities
or services for or in connection with
service rendered pursuant to these rules,
or make or give any preference to any
candidate for public office or subject any
such candidate to any prejudice or dis-
advantage; nor shall any licensee make
any contract or other agreement which
shall have the effect of permitting any
legally qualified candidate for any public
office to broadcast to the exclusion of
other legally qualified candidates for the
same public office.
Every licensee shall keep and permit
public inspection of a complete record
of all requests for broadcast time made
by or on behalf of candidates for public
office, together with an appropriate nota-
tion showing disposition of such requests.
836
PROGRnms
OF 19 4 0
Major Networks
COMMERCIAL
Major Networks
SUSTAINING
Outstanding Local Programs
of Stations Everywhere
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858
National Network
Sustaining Programs
OF 1940
Network sustaining programs listed herein were heard on regu-
lar schedules during 1940. No special event or one-time shots
are included in the listings, which were compiled with the co-
operation of CBS, MBS and NBC. In a majority of the cases,
programs are institutional, or time has been devoted by the net-
works to an educational or civic organization.
ti
CBS
■fr
Adventures in Science
Mel Allen Sport Review
American School of the Air
Americans at Work
Back Where I Come From
Clyde Barrie, Baritone
Al Bernard and his Merry Minstrels
Ray Bloch Presents
Blue Streak Rhythm Ensemble
Bluegrass Brevities
Major Bowes' Capitol Family
Boy, A Girl, A Band
Vera Brodsky, Pianist
Brush Creek Follies
Buffalo Presents
Bull Session
Can You Recognize the Tune
Marion Carley
Chansonette
Chicagoans
Choose Up Sides
Church of the Air
Cincinnati Conservatory of Music
CBS Symphony Orchestra
Columbia Concert Orchestra
Columbia Chamber Orchestra
Columbia Lecture Hall
Columbia Workshop
Columbia's Country Journal
Columbia's Gay Nineties Revue
Curtis Institute of Music
Dancing Thru the Years
Margaret Daum, Soprano
Elmer Davis and the News
Deep River Boys
Democracy in Action
Dorian String Quartet
Drifting Melodies
Exploring Music
Flow Gently Sweet Rhythm
Four Clubmen
A Friend Indeed
Golden Gate Quartet
Good Morning
Grant Park Concerts
Greenfield Village Chapel
Have You Forgotten
Headlines and Bylines
Hubert Hendrie, Baritone
Herzer and Zeyde
Highways to Health
Honest Abe
Indianapolis Symphony Orchestra
Invitation to Learning
Keyboard Capers
Library of Congress Musicals
Jack Leonard, songs
Let's Be Lazy
Let's Pretend
Welcome Lewis Singing Bee
Lewisohn Stadium Concerts
Michael Loring
Manhattan Minuet
March of Games
Mattinata
Richard Maxwell
Men Behind the Stars
Midday String Ensemble
Morning Almanac
Morning Moods
Music of Today
Music Without Words
National Hillbilly Champions
859
SUSTAINING PROGRAMS
National Youth Administration
Orchestra
New England Conservatory of Music
New York Philharmonic Symphony
Society
New York Philharmonic Young
People's Concert
News of the War
Odd Side of the News
Of Men and Books
Old Dirt Dobber
Old Fashioned Favorites
Old Vienna
Organ Reveille
Outdoors with Bob Edge
People's Platform
Yella Pessl, Harpsichordist
Poetic Strings
Pursuit of Happiness
Sidney Raphael, Pianist
Report to the Nation
Rococo Interlude
Genevieve Rowe with Concert
Orchestra
Salt Lake City Tabernacle Choir
So You Think You Know Music
Sport Time
String Time with Walberg Brown
This Is My Land
This Week in Washington — Albert
Warner
Today in Europe
The War This Week
What Price America
Which Way to Lasting Peace
Wings Over Jordan
Woman's Page of the Air — Adelaide
Hawley
The World This Week
ti NBC BLUE *
Adventures of a Modern Mother
Alma Kitchell's Briefcase
American Education Forum
American Pilgrimage
America's Town Meeting of the Air
Between the Bookends
The Children's Hour
Coast to Coast On a Bus
Doctors At Work
Echoes of History
Foreign Policy Association Programs
Great Plays
Homespun
I'm An American
It Looks From Here — Says Margaret
Banning
Let's Talk It Over
Listeners' Playhouse
Luther-Layman Singers
Magnolia Blossoms
Man And The World
Meet Edward Weeks
The Message of Israel
Metropolitan Opera Guild
National Farm and Home Hour
National Radio Forum
National Vespers
NBC Music Appreciation Hour
NBC Symphony Orchestra
The New Friends of Music
Opportunity
Our Barn
Our Spiritual Life
Primrose String Quartet
Radio City Music Hall On the Air
Radio Magic
Raising a President
Religion and the New World
The Riddle of Life
Rochester Civic Orchestra
Story-Dramas by Olmsted
Sundown on the Veldt
The Travelling Cook
United States Army Band
United States Marine Band
United States Navy Band
Unlimited Horizons
ft NBC RED ft
Bright Ideas Club
Call to Youth
Calling All Stamp Collectors
Catholic Hour
Citizens All
Dr. Charles Courbin
Curtis Institute of Music Programs
General Federation of Women's
Clubs Programs
Guest Book
860
SUSTAINING PROGRAMS
• • •
Isabel Manning Hewson
Milestones in the History of Music
Music and American Youth
National Radio Pulpit
NBC String Symphony
On Your Job
Pageant of Art
Pin Money Party
Religion in the News
The Story Behind the Headlines
Sunday Drivers
University of Chicago Round Table
Watch Your Step
Wings Over America
The World Is Yours
*
MBS
^
American Forum of the Air
Britain Speaks
Buckeye Four
California Melodies
Campus Notes
Can You Top This?
Cats n' Jammers
Cedric Foster
Charioteers
Cheer Up Gang
Chicago Opera Company
Chicago Symphony
Chicago Theater of the Air
Choir Loft
Conservation Reporter
Contact
Cumberland Valley Choristers
Detroit Bible Class
Ed Fitzgerald
£1 Paseo Troubadours
Football Follies
Four Ink Spots
Fulton Lewis, Jr.
George Fisher's Hollywood
Whispers
Green Hornet
Harold Stokes Presents
Haven of Rest
Hawaii Calls
Here's Looking at You
Here's Morgan
Hollywood Grab Bag
Improvisations
In Chicago Tonight
Is Anybody Home?
Johnson Family
Keep Fit to Music
Laugh and Swing Club
March of Health
Melody Street
Morton Gould
Music by Willard
Musical Monickers
Musical Portraits
Musichio
Mystery Hall
Oberlin on the Air
Ohio School of the Air
Old Fashioned Girl
Pageant of Melody
Philadelphia Orchestra
Radio Garden Club
Radio Gossip Club
Radio Nev/sreel of London
Reviewing Stand
Russell Bennett's Notebook
Rutgers Homemakers' Forum
Sagmaster Comments
Scrapbook Stories
Secrets of Personality
Selective Service
Sentimental Concert
Seven Minute Men
Sheep and Goats Club
Sinfonietta
Sing a Song of Safety Club
Sing for Your Money
Something Old, Something New
Sonata Recital
Song Spinners
Song Treasury
Songs that Sweethearts Sing
Symphonic Strings
These United States
This Smart Set
This War
This Wonderful World
Trojan Horses
Tropical Serenade
University Life
U. S. Army Band
Vagabond Trail
Who Are You?
Women World Wide
Words and Music
861
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PR o m o t i on
DIGEST
707 Tried and Proven Showmanship Ideas
Compiled by
TED LLOYD
of the Staff of RADIO DAILY
THE past year, with a closely-fought national election and
national draft lottery that had to be taken in radio's stride,
found small stations competing with networks for public
attention. Every station concerned itself with putting the
facts before the public. In doing so, Public Service excelled
everything else. News coverage and special events played a
major part in the past twelve months.
In addition to these special events, political shows and public
service features, the stations gave extra attention to stunts,
merchandising tie-ups and displays to promote listener inter-
est to programs. Herewith, follows a digest of material sent
to RADIO DAILY during last year for publication of promo-
tional and exploitation ideas.
Material credited to one station or party may have been
executed by another in the past. RADIO ANNUAL does not
assume ownership of the foregoing data nor does it necessarily
signify that the basic formula or idea for the piece of show-
manship executed and listed here originated with the credited
source.
Annually this section will keep abreast with the trend and
it is hoped that advertising, publicity and exploitation people
representing all branches of this industry will continue to
send their creations of ideas and the execution thereof to
RADIO DAILY for publication.
To all we acknowledge our indebtedness in helping us to
compile this section.
Users of digested material are cautioned to bear in mind any
local laws that prohibit prize contests or giveaways or such
contests that may come under the classification of lotteries!
879
SHOuumnns CHLEnonR
FOR 1941
January
1: New Year's Day (In all the States, Territories,
District of Columbia and possessions).
Paul Revere Born (1735).
Proclamation of Emancipation (1863).
4: Utah Admitted (1896).
New Mexico Admitted (1912).
8: Anniversary of the Battle of New Orleans (Lou-
isiana).
17: Benjamin Franklin Born (1706).
19: Robert E. Lee's Birthday (Alabama, Arkansas,
Florida, Georgia, Kentucky, Mississippi, North
Carolina, South Carolina, Tennessee, Virginia).
20: Inauguration Day.
21: Stonewall Jackson Born (1824).
29: McKinley Born (1843).
30: Franklin D. Roosevelt's Birthday.
□
February
n
12:
3: Horace Greeley Born (1811).
4: Col. Charles A. Lindbergh Born (1904).
7: Charles Dickens Born (1812).
8-15: National Boy Scout Week.
9: Nebraska Admitted (1867).
Thomas A. Edison's Birthday.
Daniel Boone Born (1734).
Lincoln's Birthday (Alaska, California, Connecti-
cut, Delaware, Illinois. Indiana, Iowa, Kansas,
Kentucky, Michigan, Minnesota, Missouri, Mon-
tana, Nevada, New Jersey, New York, North Da-
kota, Ohio, Oregon, Pennsylvania, South Dakota,
Tennessee, Utah, Virgin Islands, Washington,
West Virginia, Wyoming).
Georgia Day.
Valentine's Day.
Admission Day (Arizona).
Destruction of the Maine (1898).
22: Washington's Birthday (All the States, Territories,
District of Columbia and Colonial Possessions).
Ash Wednesday (First Day of Lent)
26: Ash Wednesday.
27: Henry Wadsworth Longfellow's Birthday.
First Railroad Charter (1827).
15:
□
March
2: Texas Independence Day.
3: Maine Admitted (1820).
Florida Admitted (1845).
First Postage Stamp used in U. S. (1847).
4: Pennsylvania Day.
5: Boston Massacre (1770).
7: Luther Burbank's Birthday (California).
17: St. Patrick's Day.
Palm Sunday.
21 : First Day of Spring.
22: Emancipation Day (Puerto Rico).
25: Maryland Day.
30: Seward Day (Alaska).
□
April
27:
All Fools' Day.
War Declared with Germany (1917).
Peary Discovered North Pole (1909).
Good Friday.
Battle of Appomatox (1865).
Louisiana Admitted (1812).
Surrender of General Lee (1865).
Halifax Independence Resolution (North Cars
Una).
Thomas Jefferson's Birthday (Alabama).
Easter Sunday.
Assassination of Abraham Lincoln.
Patriot's Day (Maine, Massachusetts).
Anniversary of Battle of San Jacinto (Texas).
Morton's Birthday (Nebraska).
Arbor Day (Nebraska).
William Shakespeare Born (1564).
First Newspaper Issued in America (1704).
U. S.-Mexico War (1846).
War Declared with Spain (1898).
Confederate Memorial Day (Alabama, Florida
Georgia, Mississippi).
Slavery Abolished in U. S. (1865).
First Shot of War with Germany (1917).
General U. S. Grant Born (1822).
President Monroe Born (1758).
Daylight Saving Time Starts.
Louisiana Purchased.
Washington Became First President (1789).
Rhode Island Settled (1636).
□
May
May Day.
Child Health Day.
Labor Day (Philippines).
Dewey's Victory in Manila (1898).
Stonewall Jackson Shot (1863).
Napoleon's Death (1821).
7: Lusitania Torpedoed (1915).
880
10: Confederate Memorial Day (Kentucky, North
Carolina).
11: Minnesota Admitted (1858).
12: Florence Nightingale Born (1820).
Mother's Day (2nd Sunday).
20: Anniversary of the Signing of the Mecklenburg
Declaration of Independence (North Carolina).
21: Lindbergh's Flight to Paris (1927).
23: South Carolina Admitted (1788).
24: First Telegraph Message Sent (1844).
Empire Day (Canada).
29: Wisconsin Admitted (1848).
30: Memorial Day (In all the States, Territories,
District of Columbia and Colonial Possessions,
except Alabama, Arkansas, Florida, Georgia,
Louisiana, Mississippi, New Mexico, North Caro-
lina, South Carolina, Virginia and Tennessee).
□
September
June
Kentucky Admitted (1792).
Tennessee Admitted (1796).
Confederate Memorial Day (Tennessee).
King's Birthday (Canada).
Jefferson Davis' Birthday (1808).
Nathan Hale's Birthday (1756).
Battle of New Orleans (1815).
Franklin Drew Lightning From Sky (1752).
Harriet Beecher Stowe's Birthday.
Flag Day.
St. Swithin's Day.
Arkansas Admitted (1836).
Pioneer Day (Idaho).
Bunker Hill Day.
Battle of Waterloo (1815).
Beginning of War of 1812.
West Virginia Day.
Longest Day in Year.
Penn Signs Treaty of Teace with Indians.
First American Troops Land in France (1917).
□
July
1: Battle of San Juan Hill.
Dominion Day (Canada).
Battle of Gettysburg (1863).
2: Garfield's Assassination (1881).
3: Idaho Admitted (1890).
4: Independence Day.
10: Wyoming Admitted (1890).
11: John Quincy Adams Born (1767).
13: Forrest's Day (Tennessee).
24: Pioneer Day (Utah).
25: Occupation Day (Puerto Rico).
□
August
1 : Colorado Day.
Beginning of World War (1914).
3: Civic Holiday (Canada).
10: Missouri Admitted (1821).
13: Occupation Day (Phillipines).
15: Panama Canal Opened (1914).
16: Bennington Battle Day (Vermont).
20: Benjamin Harrison Born (1833).
1 : Labor Day.
6: Lafayette Day.
President McKinley Assassinated (1901).
First Battle of the Marne.
9: Admission Day (California).
12: Defender's Day (Maryland).
17: Constitution Day.
22: Nathan Hale Executed (1776).
23: First Day of Autumn.
Daylight Saving Time Ends.
26: American Indian Day (4th Friday).
□
October
Missouri Day.
Wright Brothers Took First Long Distance Fligh
in Airplane (1905).
Yom Kippur (Hebrew).
Chicago Fire (1871).
Fraternal Day (Alabama).
Farmer's Day (2nd Friday) (Florida).
Columbus Day.
Alaska Day.
Surrender of Cornwallis (1781).
National Girl Scout Week (Ends Nov. 4).
Navy Day.
Hallowe'en.
Admission Day (Nevada).
□
November
1: All Saints' Day (Louisiana).
North and South Dakota Admitted (1889).
4: John Philip Sousa Born (1854).
5: General Election Day (Presidential).
7: Montana Admitted (1889).
11 : Armistice Day.
Washington Admitted (1889).
16: Oklahoma Admitted (1907).
17: Suez Canal Opened (1869).
20: Thanksgiving Day. (Some states will probably
observe Nov. 27.)
□
December
3: Illinois Admitted (1818).
7: Delaware Day.
8: Eli Whitney Born (1765).
11: Alfred Nobel Born (1833).
12: First Marconi Wireless Across Atlantic (1901).
16: Boston Tea Party (1773).
21 : Shortest Day of Year.
Pilgrims Landed at Plymouth Rock (1620).
Woodrow Wilson's Birthday (South Carolina).
25: Christmas Day.
29: Iowa Admitted (1848).
31: West Virginia Admitted (1862).
New Year's Eve.
ARBOR DAY is observed in states on different days,
usually in the Spring. The dates in the same
states often vary from year to year by proc-
lamation.
881
P ROMOTI ON DIG EST
• • •
t BROCHURE &
Dunkel Sports
• DUNKEL Sports Research Service prepared
a booklet to publicize its show titled "The
Dick Dunkel Football Forecast." Contents in-
cluded a list of the 29 sponsors and 120 stations
on which the program was heard during the
1939 season, along with a buildup and de-
scription of what the program consists. A
comparison of the accuracy of the forecasts
with competing prognosticators was also given
along with excerpts from testimonial letters
from both stations and advertisers. Details of
the plan of the program were fully described
and a sample of one week's forecast was in-
cluded with the booklet.
•
Selling Balloons
• "SELLING balloons to Westerners probably
isn't your business . . ." was the eye-catching
opening sentence on a card attached to a
brochure issued by CBS's Pacific Network. The
statement referred to a cover picture of a
balloon salesman, while copy was tied up
with the angle that good markets are all-
important to both balloon peddlers and radio
advertisers. The brochure stressed CBS's cov-
erage, including a list of counties.
•
"Old Songsmith"
• SPECIAL promotion material was issued by
WOWO, Ft. Wayne, Ind., to sell "The Old
Songsmith." A one-page mailing piece con-
tained reprints of some of the promotional
efforts, such as a membership card in the "Old
Songsmith's WOWO Happy Club," the "Happy
Club Song," the "Daily Habits Chart" for chil-
dren, and similar material.
*
WCAE Brochure
• WCAE, Pittsburgh, had in the mails a new
two-color brochure with "The Postman Rings
17,856 Times" as the theme. The success story
concerned two announcements made on a
morning script show early in January which
resulted in an overwhelming response.
•
Success Story
• SUCCESS of the Adam Hat Stores' spon-
sorship of sports broadcasts on NBC's Blue
Network was told with pictures and text in a
mailing piece distributed by the network. Cover
was blank except for this statement: "Sales
thru the air with the greatest of ease . . .
and without $1,000,000!" while inside pages
showed Adam executives in informal shots.
Copy highlighted the company's gains in sales
since program started on the network.
Brief Case
• A realistic brief case, with the name "Alma
Kitchell" inscribed on it served as the frontis-
piece for a brochure advertising Miss Kitchell's
Brief Case" issued by NBC. The booklet con-
tained typical letters, as enclosures of the brief
case, which was done in effective black and
purple.
*
"Buy Blue in '40"
• A filing folder for NBC's Blue network pro-
motion material has been issued by the net-
work's Western Division. Of standard filing
cabinet size, the folder was for use in filing
NBC Blue material to be sent out from time to
time. Cover depicted a group of uniformed
girls, holding cards bearing the names of
sponsored shows, while inside pages high-
lighted the network's 70 per cent renewals
secured in 1940.
•
"Everything's East . . ."
• NBC issued a special mailing piece to pro-
mote Ed East's WJZ participation show, "Break-
fast in Bedlam." A "Dr. Seuss" drawing
showed a weather vane pointing to four direc-
tions, all labelled "East" while inside copy
described East as "big return, low cost sales-
man" and cited case histories and costs.
*
"Buy Lines"
• SERIES of one-page promotional sheets were
issued by the Minnesota Radio Network under
the general title, "Buy Lines." New network
showed facts about the markets served and
similar data was featured in the promotional
material which was prepared by KSTP's sales
promotion division. Stations also included
KROC, KYSM, and KFAM.
•
WMAZ's Folder
• FOUR page folder prepared by WMAZ,
Macon, Ga., was front-pieced by a teaser-
cartoon in which "Mr. Advertiser" asked "How
Did All These People Get In?" and was an-
swered by "WMAZ": "Father, I Cannot Tell
a Lie, I Did It With My Little Microphone."
On opening the folder, a two-page panorama
photo of a filled auditorium was found with the
caption, "So, The Auditorium Couldn't Be
Filled? WMAZ Advertising Alone Did It."
Brief copy explained that 6,000 paid admis-
sions and 1,000 turn-aways were accom-
plished in a personal appearance of one of
the casts of the station's programs. Fact that
appearance was advertised only on the sta-
tion, was stressed. Back page of folder was
used to give a state and county breakdown
of mail received requesting photos of artists.
•
"For the Color-Blind"
• THE "second edition" of its "Quiz for the
Color-Blind" was issued by WJSV, Washing-
882
PROMOTION DIGEST
ton, D. C for the use of the advertising
fraternity when it suffered "from a deep vac-
uum of things to do when copy conferences
lulled." A double-spread was devoted to the
question and probable answers, with the
"correct" answers in a different color type, plug-
ging the station, of course. Typical question
was: "What blankets what field of clover?"
Answer was one of the following: (1) Aunt
Dinah's quilting party; (2) Morning dew; (3)
WJSV; (4) "Gone With the Wind"; (5) Swarm
of bees, and (6) Clover.
*
WSM Program Release
• BI-MONTHLY program release used by
WSM, Nashville, Tenn. as a promotional piece
to sell sponsors. Frontispiece for the schedule
carried a list of the football games played by
Vanderbilt University, which were available
for sponsorship. Actual program schedule
broke down the programs by day, by time,
by sponsor and by type of program, i.e., com-
mercial or sustaining; the program type was
further broken down into local or network
classification and the same was done on
sustaining programs. The breakdown as to
programs was accomplished by shading blocks
for sustaining programs. Folder was a two-
color job on heavy stock.
•
Tobacco Sponsors Plugged
• REPRINT of an advertisement which ap-
peared in the trade press was used as a four-
page folder to plug the Red network of the
National Broadcasting Co. To attract attention
the folder was captioned "What the Traveling
Salesman Said to the. Train Conductor." Illus-
tration on the two-page spread showed a per-
plexed conductor with several overcrowded
suburban smoke4filled trains. Salesman is
saying "For shame. General! You need a
trainful of smoking cars with all those tobacco
programs on the Red." Copy that followed
was headed: "No 'butts' about it . . . the Red
is America's first Network buy." Letter, ac-
companying the promotion, was signed by
Ken Dyke, NBC sales promotion director, and
called attention to the copy which played up
the fact that the network showed a 65 per cent
increase in tobacco advertising in one year.
•
NBC Revises ET Bulletin
• PROGRAM Service Bulletin of NBC Thesau-
rus underwent a revision and new setup, in-
cluding a four-page folder in which mimeo-
graphed listings were inserted. Folders were
reproduced by photo-offset and employed
photos of the artists who were written up in
the releases, which were bi-monthly. The
folder was not used to replace the mimeograph
listings of records but rather to replace the
biographical and build-up material which was
also mimeographed before the new format was
put into use.
WDRC's "Food for Thought"
• LATEST in the series of "Food for Thought"
promotions of WDRC, Hartford, was a die-cut
booklet. In the cut-out on the frontispiece was
pasted a miniature "G-man" revolver. Upon
opening to the first page, reader was advised
that "You don't need a G-man" and continued
on subsequent pages to present sales points:
(1) WDRC is the only basic CBS station in
Connecticut; (2) a wide listening audience;
and (3) low cost of selling on WDRC. Last two
pages of the 8-page booklet presented statis-
tical information about the WDRC market and
a coverage map showing the station's primary
and secondary listening areas.
•
Guests-Stars
• TWO-COLOR folder was used by WHIO,
Dayton, to plug the various name-stars that
have been interviewed before the station's
microphones. Titled "Interviewed," the pro-
motion piece pictured some of the artists. Inter-
views were all done in connection with the
station's regular interview program from a
local theater. In addition to the photos, the
artists, who appeared between September and
April, were listed. Closing line was the only
selling copy in the folder: "It's this kind of
top-notch local radio production, plus great
CBS shows, that makes listeners say 'there's
always a good show on WHIO'."
*
"First Quarter"
• ANALOGY between the game of football
and the amount of business for the first quar-
ter was made in the promotion piece issued by
WOWO, Fort Wayne, Ind. Caption read "First
Quarter Score — 29 Percent Above Last Year
in Favor of WOWO." Illustration showed a
comic cartoon of a football scrimmage under
which brief copy was used. Promotion repro-
duced in black and white by photo-offset and
followed the style used by the station in pre-
vious promotions.
*
Figures
• "HOW'S Your 'Rithmetic" was the title of
a promotion folder of KDKA, Pittsburgh.
Double-spread, when opened, posed four ques-
tions concerning cost-per-inquiry based on
actual advertising results on the station. An-
swers were given after each question. Box in
the lower right-hand corner stated "Sum it all
up . . . KDKA produces inquiries at low cost!
Be it 7:45 a.m. — 9:00 a.m. — 3:00 p.m. — 7:30
p.m. ... All around the clock, the mail pours
in. Buy KDKA and get your share. KDKA is
The Only Master Key to The Master Market!"
•
WPTF Market Study
• A brochure prepared by WPTF, Raleigh,
was an eight-page affair on heavy paper stock
so that it might be filed down as a correspon-
dence folder. Frontispiece had a line cut of
883
PROMOTION DIGEST
that gentleman, "Sir Walter Raleigh" throwing
his cloak representing WPTF coverage over
a drawing of the states of North and South
Carolina. Editorial content of the booklet con-
sisted of maps of the day and night coverage
of the station accompanied by market data.
Center spread was a study of the Raleigh
trading area as compared with other urban
trading area in the South, stressing the fact
that th3 city ranks third in a list of forty. . . .
•
WLW Cites Survey
• "TWENTY-SIX Reasons Why" was the eye-
arresting title of a new brochure issued by
WLW. The caption then went on to explain
that "more advertisers are buying more time
and spending more money on WLW currently
than at any time in the history of the 'nation's
station'." Inside pages cited the "reasons"
through descriptions of popular programs and
by results of a recent coincidental survey made
in 25 cities.
•
KYW Folder
• "STANDING Room Only" was the title of
the French-fold promotion piece prepared by
KYW, Philadelphia, which presented a weekly
program schedule of the station as compared
with two other local stations. Comparison was
made by reproducing an enlarged schedule
form with the various quarter-hour periods in
the early morning listed down a column. Adja-
cent columns showed the names of the spon-
sors and programs of KYW and the two other
outlets. KYW's listing was done in red and
contained only sponsored programs whereas
the others were played down and had some
sustaining programs in their listings. The
inside spread was captioned "Philadelphia
Record — Early Morning: 7:00 to 9:00 a.m." A
simulation of a rubber stamp printed in red
was superimposed over the record form and
read "It's KYW, 'the Red network station in
Philadelphia'."
*
WRC Folder
• COMPLETE story of "The Women and Mary
Mason" was told in a four-page folder bearing
that title and prepared by WRC, Washington,
D. C. Promotion was a three-color job giving
various appeals and subjects of the "WRC
Home Forum" program as portrayed in a
number of small border cartoons.
Copy content listed testimonials from listen-
ers and advertisers as well as the names of
various sponsors. Back page was devoted to
giving the rates for the various units of time
sold by the program and a brief summary of
market statistics proving the value of the
Washington, D. C, listening audience.
•
"Li'l Abner" Folder
• DIE-CUT piece was used by the National
Broadcasting Co. to plug "Li'l Abner," five-day-
a-week script show taken from the comic strip
character in newspapers throughout the coun-
try. The folder was illustrated with miniature
reproductions of the strips as well as drawings
of the faces of characters appearing in the
syndicated newspaper cartoons. Editorial con-
tent consisted of descriptions of the locale and
characters and a resume of the story as it
appeared in the papers, all written in the
hill-billy style of the comic strip itself. Mer-
chandising and tie-in promotion was also
described.
*
WIRE On Indiana
• A promotion booklet of WIRE, Indianapolis,
was titled "Standing Out In Indiana." Frontis-
piece was a die-cut montage with a large
WIRE mike towering over well-known build-
ings located in Indianapolis. Editorial content
consisted mostly of photos of recently-installed
studios and technical facilities of the station
with brief descriptive copy and captions.
Double-page spread was used to give statisti-
cal information and history of new studios.
•
Talent Tips
• NBC Artists Service issued the first edition
of a new promotion piece entitled "Talent Tips"
which was sent to talent buyers in all agen-
cies, and which announced the Bureau's new
offerings. The piece has no regular release
date, but was sent out as news warrants the
move. Initial piece dealt with "The Affairs
of Anthony."
•
"Lone Ranger"
• REPRODUCTIONS of news pertaining to
the "Lone Ranger" programs were distributed
by the Michigan Radio Network, Detroit. News
stories were enlarged and reproduced on sep-
arate sheets with the regular mastheads of
the publications lending additional emphasis
to the promotion material.
•
Blue Ribbon Programs
• A collection of separate single pages high-
lighting various WDRC programs were distrib-
uted by the Hartford, Conn, station in a folder
picturing a microphone and a "blue ribbon"
on the cover. Each sheet contained a photo-
graph tying-in with the program, while descrip-
tive copy and the costs as well as a clock
showing the program's time were used beneath
the pictures. Back page of the folder high-
lighted market data, including a breakdown of
annual sales in different retail divisions.
•
"Backyard Stick"
• SURVEY material issued by WEEI, Boston,
was dramatized in an attractive brochure en-
titled, "Measurements from a Backyard Stick."
Inch measurements were used to show the
station's ratings in various classifications,
while competing stations were listed as "Sta-
884
• • •
PROMOTION D IGEST
Hon B" and "Station C." A page listing of
Boston advertisers also appeared in the bro-
chure.
•
"A City's Tribute"
• Such was the cover title on a broadside
issued by KPO-KGO, San Francisco, dramatiz-
ing the recent "Chronicle" Diamond Jubilee
held with the cooperation of the stations, which
received wide publicity locally. Broadside in-
cluded pictures of crowds attending the event,
executives, as well as reprints of publicity.
*
"America's Money Belt"
• A special mailing piece employing trans-
parencies over a map was distributed by the
Katz Agency, representatives of the Cowles
Stations to dramatize the coverage offered by
the Des Moines "Register & Tribune" stations,
WMT, KRNT-KSO and WNAX, singly or in
combination. An accompanying chart fur-
nished statistical data on the stations' primary
coverage areas.
*
"Extra Audience"
• NBC distributed a reprint of a recent adver-
tisement from advertising publications stressing
the "extra audience" offered by the Red Net-
work. Included was a cartoon of a large
crowd following a man on horseback who
exclaims: "My gang's a-comin'! Get ready for
extra sales."
*
Regional Advertisers
• "ON the (Pacific Coast) Blue in '40" was
the title of a four-color four-page folder pre-
pared to promote the NBC Blue Pacific net-
work. Frontispiece was a color composite
photo of the actual packages of merchandise
advertised on the network since the first of the
year. Center spread simulated the upward
movement of a business chart to show the
claimed increase of 287 per cent in the number
of sponsored programs on the network in addi-
tion to the 67 per cent increase in renewals.
A "news flash" box overlaying the chart stated
that the space was held open for new adver-
tisers who started too late to be on the front
cover picture. Two companies were named as
fitting into that category. Back page consisted
of a complete list of companies, with the titles
of their programs and the names of their
products, advertised on the regional network.
CBS Ad Booklet
• REPRINT of nine pages of advertising that
appeared in pages of RADIO DAILY was made
up into a 12-page booklet by the Columbia
Broadcasting System. No change was made
throughout and the only additions to the group-
ing of ads was the front cover, which followed
the motif of the first double-page-spread, show-
ing a drawing of a large test tube in which
various figures representing listeners are
placed; and the back cover which gave the
address of the Radio Sales offices and the
stations which that organization represented.
The individual ads were used to tie-up spot
sales and various CBS stations and was ac-
complished by presenting typical case histories
using different products in each case.
•
Re "Rising Son"
• "SOME of our best people get up early"
captioned a four-page folder plugging Larry
Elliott's "Rising Son" program on WABC, New
York. Above the caption was a comic cartoon
of a male listener in a bathtub with his radio
going full blast at his side. Comic angle was
continued on one page of the inside spread,
with a cartoon of Elliott at work. Copy stated
that "he insults them (the early morning
listeners); he maligns them!; he threatens
them!; but they grin and bear it . . . they
even grow to love it!". Other page was a
reprint of a story concerning the program
which appeared in "Sales Management."
Back-page was really a rate card showing cost
per week for a 100-word announcement, based
on from 1 to 6 days per week on 13, 26, 39
or 52-week contracts.
•
KNX "Pointers"
• CAPTION on the frontispiece of the four-
page folder prepared by KNX, Los Angeles,
was "Six Pointers To Bigger Sales in Los An-
geles and Southern California." Six arrows
pointed the way to opening the inside spread,
which listed the pointers as follows: (1) 50,000
watts, new transmitter, vertical radiator; (2)
greatest popularity, by three competent sur-
veys; (3) superb "bracketing," in the brilliant
CBS schedule; (4) full coverage, with a great
big bonus; (5) production facilities, unmatched
on the coast; (6) first choice, for over three
years. Each of the quoted pointers was printed
on an enlarged directional pointer which lead
into brief copy explaining further the individ-
ual point made. Folder was printed in two
colors on heavy stock.
•
"Money in the Bank"
• TO introduce their new radio transcription
series, "This Thing Called Love," which fea-
tures Lurene Tuttle and Gale Gordon, Edward
Sloman Productions printed a brochure in the
form of a bank book with a check enclosed,
as though ready for deposit, labeled on the
front cover, "Money in the Bank." The imita-
tion bank book was almost a replica of the
real thing. The printing was in gold and
inside the front cover there was a short note
calling attention to the fact that Sloman pro-
duced the 1939 show "Pinocchio." On the
exterior of the check was a replica of a check
for $100, but inside the folded check there
were pictures of both the featured players.
885
PROMOT ION DIG EST
• • •
while on the back there was a picture and a
blurb about Mel Ruik, announcer on the show.
It was the policy of the company to carry this
theme of the show being like money in the
bank for sponsors throughout their entire pro-
motional campaign.
ft CONTEST ft
Night Sports
• WITH the two-fold purpose of building up
a sports feature in late evening time and de-
veloping a greater number of feminine fans for
the program, WTMJ, Milwaukee, staged a
promotion for Charlie Nevada's "Last Word in
Sports." Promotion was built around a nightly
sports game contest known as "Nine a Night"
in which nine electric casseroles for the nine
best "last lines." sent in by midnight of the
following day, were awarded. Nightly a
sports celebrity was named on the program
and the personality using the name mentioned
and an additional five words or less and at-
tempting to make all words used alliterative.
Feminine appeal was brought about by the
type of prize award.
•
"Radio Festival" Essays
• TWO hundred and ten essays were re-
ceived by WIBW, Topeka, in connection with
a contest during "Kansas Radio Festival"
celebration week, observed by gubernatorial
proclamation in the entire state. Contest was
open to all school children from the sixth
grade through high school. Prizes of $100,
put up by Ben Ludy, WIBW general manager,
were awarded for literary efforts on the sub-
ject, "What Radio Means to the American
Home." Three prominent Kansans served as
judges. A brochure with choice quotations
from the essays is being planned for a pro-
motion piece by the station.
*
Baseball Dope
• BASEBALL fans had a chance to win cash
prizes in KXOK's $1,000 contest in conjunction
with its play-by-play airings of Cardinal and
Browns baseball games. Daily contests on
the St. Louis station asked for fans' ideas as
to the handling of games and how innings
should be divided among the announcers.
Entry blanks were available at outlets han-
dling the sponsor's product, Hyde Park Beer,
although no proof of purchase was required.
Stations involved, which were fed by KXOK.
include: KFRU, Columbia, Mo.; WTAX, Spring-
field, 111.; KFVS, Cape Girardeau, Mo.; WSOY,
Decatur, 111., and KWOC, Poplar Bluff, Mo.
Coffee Contest
• THOUSAND dollars in prizes as well as
two hundred other awards were made by
William S. Scull Co. in connection with a con-
test conducted to promote Boscul Coffee. Con-
test which was carried on via KYW, Philadel-
phia, and newspapers consists of contestants
sending in a 25-word statement following the
statement "I Like Boscul Coffee Because."
*
Boost for Popsicle
• SANDWICHED in with the transcribed ver-
sions of "Buck Rogers" on WGAR, Cleveland,
was a prize contest conducted by Dave Baylor.
As "Popsicle Pete," Baylor dipped into a large
box to choose "lucky" local telephone num-
bers. The home called must have a child
between 5 and 17 years of age to win the
$2.50 prize.
•
WPEN Prizes
• WPEN, Philadelphia, offered 81 prizes in
connection with the cooperative promotion of
the motion picture "Young Tom Edison" which
was shown in local Warner Bros, houses. First
prize was a one-day all-expense paid trip to
the New York World's Fair; other awards
consisted of free tickets to the theaters. Con-
testants were required to write an essay of
100 words or less on "What Thomas Edison
Means to America" and were between 12 and
18 years of age. First prize-winner was also
a guest of honor at a dinner held at Franklin
Institute along with the winners of a city-wide
contest to find "Philadelphia's Young Tom
Edison." In addition the WPEN winner ap-
peared on the station's "920 Club" program.
Franklin Institute cooperated with WPEN.
•
"How I Got Him"
• A "Leap Year" contest was conducted by
Isabel Manning Hewson on her "Sheffield
Morning Market Basket" over WEAF, New
York. Writer of the best "proposal letter"
describing humorous or romantic proposals or
how a girl should propose to a man or similar
topic appeared on the broadcast Leap Year
Day, Feb. 29, when prizes were awarded.
•
Essay Contest
• WTIC, Hartford, Conn., conducted an essay
contest, among the grade school and high
school students in Hartford, title of which was
"The American System of Radio: Why It Is
Best." Station issued booklets containing valu-
able statistics about the American system for
the student's information. Fourteen of the
prizes awarded were table model radios, in
addition to a grand prize of $100 for the best
essay in the entire group.
•
Bowlers Ball
• TO promote its third annual bowling tour-
nament which took place in March, WHBF,
PROMOTION D IG EST
Rock Island. 111., recently sponsored the WHBF
Bowlers Ball. Ticket-selling contest was held
between ladies' teams in Rock Island and
Moline, Illinois, and Davenport, Iowa. The
winning team was given a trip to Chicago to
the American Bowling Congress and the losing
team received 5 per eont commission on ticket
sales. Woman who sold the most tickets was
crowned queen of the Ball and was presented
with a bowling ball, bag and shoes. WHBF
bowling tournament for doubles and singles
attracted entrants from a 75-mile radius, and
ran nightly for five weeks. The first year
1,178 participated and last year, 1,532.
•
High School Quiz
• FEATURE of a new program for high school
students, which was aired on WGN, Chicago,
under the title of "Citizens of Tomorrow," was
a quiz based on news printed in the Chicago
"Tribune." Cash prizes were awarded to stu-
dents scoring the highest. An audience from
a different high school provided guests each
week.
# DISPLAY ■&
Window Cards
• OWEN URIDGE, assistant general manager
in charge of sales for WJR. Detroit, provided
Union Leader Smoking Tobacco with 10,000
window cards calling attention to "Bud"
Guest's newscasts at 7 a.m. Monday through
Saturday. "Bud" is son of Poet Edgar A. Guest
and did the early morning chore for Household
Finance for several years before tobacco con-
cern took over time a few weeks ago.
•
News Displays
• THE Bissman Co., wholesale grocers of
Mansfield, O., made particularly valuable use
of the "Timely Events" pictorial news picture
service, which were placed in 50 retail grocery
outlets in and around Mansfield. On station
WMAN with a five-times-a-week schedule of
newscasts, the Bissman Co. found that three
sponsors of other periods of the station's news
service had practically blanketed the town with
promotional pieces of the more or less ordinary
poster variety. Rather than duplicate this type
of program merchandising, this sponsor con-
tracted for the news picture under which
printed copy regarding the Bissman daily
tie-up with the news over WMAN is used. The
factor of live news pictures fitted in particu-
larly well with the daily program content.
WF I L Fosters
• NEW publicity and merchandising effort
inaugurated by WFIL, Philadelphia, consisted
of the placement of WFIL posters in local pub-
lic bus system. Posters were six-color, silk-
screened jobs, measuring 24 inches by 24
inches and varnished on both sides for use on
exterior of the buses. Buses cover southern
New Jersey, making 1,816 trips daily in addi-
tion to a Philadelphia-New York service total-
ing 2.500 daily trips. Four different poster
designs were planned for use in the next four
months. In addition to the outside displays.
WFIL used interior bus posters in the fronts
of 50D buses. These cards plug specific pro-
grams using a design similar to the exterior
signs. Latter pictured a finger pointed at a
world globe with following copy: "The World
Is Yours . . . Tune In WFIL. 560 kc."
•
KROW Display Card Promotion
• MORE than 300 14 x 28 two-color display
cards have been placed in northern Cali-
fornia sporting goods stores and resorts by
KROW, Oakland, on behalf of "Fish Finder,"
weekly sports commentary show sponsored by
Golden West Breweries. The cards carried
slogan "For What's Doing in California This
Week — Fishing or Hunting — Listen to the
'Fish Finder' on KROW every Wednesday night
at 8:30." A booth devoted to "Fish Finder"
was arranged for the 7th annual Sportsmen's
Show held in Oakland Auditorium.
*
Display Stands
• NEW type display stands tieing up spon-
sors products with program produced excel-
lent results in tests by WFBL, Syracuse. The
stands carried a blow-up photo of the spon-
sor's star and were designed with a platform
for displaying merchandise. Sales were made
directly from the display. In two tests on
drug products, the display boosted sales ma-
terially, Robert G. Soule. WFBL vice-president
who designed the stands, reports. They also
were tested on grocery products.
•
Publicizing Programs
• KLO, Ogden, Utah, used weekly news pic-
torial bulletins framed for window display in
numerous outlets in its coverage territory.
Bulletin, besides giving picture news of the
day, highlighted local and NBC Blue programs
for coming week. Display measured 14 by 24
inches and was set up in prominent place in
store windows.
^ GIVEAWAYS r
WRVA Dialog
• WRVA, Richmond, distributed to listeners an
enlarged "WRVA Dialog" booklet carrying
887
PROMOTION DIGEST
• • •
comprehensive program listings and highlight-
ing WRVA personalities and forthcoming fea-
tures. Current issue ran 18 pages. Booklet
is issued monthly gratis, but only to those
who write in requesting name be placed on
mailing list. Mailing list is kept "live," WRVA
promotion department frequently reviewing
and culling list. WRVA has maintained some
sort of similar program bulletin service for
listeners since station's inception 15 years ago.
*
WROL Window Displays
• WROL, Knoxville, had 8 Tel-Pic displays
prominently placed in some of the outstand-
ing business houses in downtown Knoxville.
The slogan "NBC for Eastern Tennessee" was
conspicuous on each one. Besides the Tel-
Pic displays, the station had six window dis-
plays in advantageous points in other parts
of the city, all merchandising programs on
the station. Some of the programs publicized
in this manner were "Musical Americana,"
"Metropolitan Auditions of the Air," "Eb and
Zeb" local show, "John's Other Wife," "Just
Plain Bill," the Fitch "Bandwagon," Rudy
Vallee's Sealtest show and others.
*
Race-Track Chart
• METHOD of stimulating interest of the sales
force at KDYL, Salt Lake City, included the
use of a large board representing a race
track, which had been erected on the office
wall of the sales manager. Each salesman
in turn was indicated by a mount, whose
speed was regulated by the amount of weekly
business brought in by the individual sales-
man. Side bets increased the activity as
salesmen brought in new contracts. Cancel-
lation penalized the jockeying salesmen. Pay-
off came weekly with a $25.00 first prize to
the salesman winning the race.
•
Window Display
• WHJB, Greensburg, Pa., filled one of its
first floor windows with cards and letters re-
ceived from "Request Party" program which
was a daily feature on the station. Accom-
panying explanation listed 429 cities and
towns in four states from which the program
received mail during one month. Explanation
claimed the largest group of steady listeners
to the airing of any other local program in
the station's listening area, offering the win-
dow full of letters and cards as proof.
•
Cab Company Tieup
• . PROMOTIONAL hookup with the Yellow
Cab Co. of Denver was concluded by KOA,
Denver, whereby programs of the station
were featured on large metal signs carried
on the hoods or roofs of all the company's
cabs and mountain tour buses. Provision was
made for weekly changing of cards, featuring
outstanding KOA programs.
Color Cards
• GOLDEN West Breweries, sponsors of the
"Fish Finder" on KROW, San Francisco and
Oakland, distributed 300 14 by 28 inch two-
color display cards throughout Northern Cali-
fornia. Cards, placed in leading sporting
goods stores and resorts, carried slogan "For
What's Doing In California This Week — Fish-
ing and Hunting — Listen To The 'Fish Finder'
on KROW Every Wednesday Night at 8:30."
A booth devoted to the "Fish Finder" giving
sportsmen general information was also ar-
ranged for the 7th Annual Sportsmen's Show
at the Oakland Auditorium, April 19 to 21.
•
Picture Promotion
O WFBL, Syracuse, broke out with a rash of
free postcard offers of staff artists. Among
those using the promotion idea were Jim
DeLine, emcee, and the Netherland Twins of
"Mother's Morning Meeting" program; Leo
Bolley, Tydol-Veedol sportscaster; Jack Cur-
ren, "Ten, Ten and Ten" soloist; Lynn O'Neill
of the "Leisure Time" broadcast. Pictures
carried photo-ized autographs, and sponsors'
plugs were printed on the reverse side.
•
Passes for Fans
• "MORNING Melodies Club" was continued
on CKTB, St. Catharines, Ontario, with fre-
quent offers of souvenirs for listeners. Pro-
gram was a two-man show with songs and
piano and daily offer of theater tickets was
a regular feature of the production. By ar-
rangement with a local theater, ten tickets
were awarded each morning in return for a
spot announcement. In order to qualify for
passes, listeners had to belong to the "CKTB
Booster Club" and in applying for membership,
fans had to agree to boost all products adver-
tised over the station.
*
WCSC Newspaper
• WCSC, unable to get its program schedule
printed in any of the local newspapers,
printed a weekly miniature newspaper con-
taining the entire weekly program of the
station, along with pictures, stores, and fea-
ture columns. Although two issues of the
"little weekly" had come off the press, over
8000 copies were in circulation, which is
some 2000 more than the local morning news-
paper.
*
Farm Service
• A BULLETIN listing the farm services of
WNAX, Yankton, S. D., had been reprinted
for distribution to fans and county agents as
well as state colleges. The photo-offset bro-
chure listed improvements, programs of inter-
est to farm listeners, including the farm news
service and special features. The brochure
was written in clear style to give readers a
vivid picture of the station's activities.
888
• • •
PROMOTION DIGEST
Cigar Handout
• LOCAL cigar distributor merchandising his
sports program on WGL, Fort Wayne, offered
free boxes of cigars to high scoring bowlers
and to the managers of the alleys on which
high scores were rolled in the Fort Wayne
area each week. Bowling alleys in the area
were plastered with cards plugging the
awards.
•
Free Pix
• IN response to listeners' requests, the
Crazy Gang of WBAP, Fort Worth, sent an
8 by 10 inch photograph of its entire cast to
all who wrote in and sent a top from a pack-
age of Crazy Crystals, the product advertised
by the Crazy Water Company of Mineral
Wells, Texas, the sponsors. This variety show
was heard five times weekly over WBAP and
the Texas Quality Network.
•
Display Giveaway
• ELLIS VanderPyl, WGAR promotion direc-
tor, offered agencies and sponsors opportunity
to display "give-aways" to the public by
means of a permanent exhibit board in the
WGAR foyer. If a sponsor offered a piece of
costume jewelry, it was there to be seen, to-
gether with details of the offer and the mail-
ing address.
•
Time Conversion Chart
• CHART that enables radio listeners to
compute the time of day at any point on the
globe was made available by General Elec-
tric international stations, WGEO and WGEA.
Schenectady, and KGEI at San Francisco.
With the simplified chart, a listener can
readily convert standard time in any zone
to Greenwich Meridian time or tell what time
it is in other parts of the world. By means
of dark and light shading, the chart also
showed where day and night begin and end.
The chart was printed in Spanish, Portuguese
and French as well as English to meet the
demand from listeners in South America and
was distributed upon request without charge.
•
Photo Distribution
• CAPITALIZING on the candid camera craze,
Roch Ulmer, emcee on "Sunrise Roundup"
program on KSTP, St. Paul-Minneapolis, gave
away poses explaining that "he had just
got a new camera and had taken a few in-
formal shots of various members of the cast
and was ready to give a few of them out
to first-comers." On each, to tie the series
together, he wrote a few folksy words about
how they were taken. For the giveaways
the station had contact prints, 4 by 5, made to
make it appear "natural."
•
One-Time Offer Map
• THE results of a 100-word announcement
given without advance notice, was graphic-
ally promoted by WXYZ, Detroit, by means
of a map of the listening area of the station.
Map showed various sections of the area
with the number of replies from each section.
Total replies from the announcement which
was read at 7:35 a.m. was 2,032 of which
1,346 came from the city of Detroit and the
balance from outlying districts. Accompany-
ing the map, which was a black and white
photo-offset job, was a mimeographed memo
giving details of the offer signed by the sales
promotion department of the station.
•
Road Maps
• KFEL, Denver, has given away more than
1,200 Colorado state road maps during the
past few weeks. Maps were put out by the
state highway department and showed scenic
points of interest in the state. They are
made available to listeners simply by calling
for them in person at the station.
•
KDKA's (Service) Station
• USERS of KDKA's lighters were invited to
visit the "new service station" which is a
"modern, efficiently, completely equipped
50,000 watt servicenter, located in the heart
of downtown Pgh." Users were further ad-
vised: "Don't hesitate to grab the next plane
and bring in your KDKA lighter — have it
tested, overhauled, repaired and refilled." In
the same vein, users were advised that "Mr.
Gregory, general manager and chief atten-
dant, although kept frightfully busy at his
lighter service, still finds time for a"hobby,"
which is running a radio station. This is
quaintly referred to, "throughout the trade,"
as KDKA ..." A can of lighter fluid accom-
panied the announcement.
•
"Gold" Coin Premium
• ANNOUNCEMENT of a new premium was
made by Hecker H-O program, "Superman"
recently. Premium for children was in the
shape of shiny coins of simulated gold each
bigger than a quarter and each bearing the
likeness of a president of the United States
on its face and his dates and accomplish-
ments on the reverse side. The offer consisted
of two of the 31 Presidential coins in return
for two box tops taken from packages of
Force, breakfast food made by the sponsor.
Distribution of premiums was done by local
stations to whom the box tops were mailed.
After 15 days of the premium offer, the coins
were merchandised directly with each Force
package, which had been re-designed to an-
nounce the fact that a coin was enclosed with
the breakfast food. The merchandising cam-
paign was prepared and executed by Erwin,
Wasey & Co.
•
Give- Away Idea
• NEW idea in radio give-away was sug-
gested by Roger W. Clipp, general manager
889
PROMOTION D IGEST
of WFIL, Philadelphia, to replace the old
form of "Radio Awards," which was not re-
sumed on the station after being cleared of
the lottery taint by the FCC. The Radio
Awards Contest was held five times a day.
Monday through Friday, except Tuesday and
Thursday, when it was presented only once.
At these times three questions were asked
dealing with programs heard over WFIL
during the two hours immediately preceding
the time of the contest. A Farnsworth radio
was awarded to the person who submitted
the correct answers and also wrote the best
letter of twenty-five words or less telling which
WFIL program during that period he prefers
and why. One prize per question-period was
given away.
•
Air View
• A STRIKING air view of Baltimore's indus-
trial center was used on a blotter being dis-
tributed by WBAL. Only commercial copy
appeared on the blotter, which was dis-
tributed to agencies and prospects, was
"WBAL Means Business in Baltimore."
t GOOD WILL
Charitable Cooperation
• TOLEDO radio stations, WTOL and WSPD,
gave their cooperation to the local Commu-
nity Chest campaign. Both stations broadcast
several times a recording made by Eddie
Cantor for community chest drives and also a
special transcription made for the local cam-
paign by Edward C. Ames, Toledo radio
news commentator, and the Vocalettes quar-
tet. Stations also devoted time to the reading
of some of the prize-winning essays written
for the campaign by school children. In ad-
dition to these campaign features both WSPD
and WTOL lined up national and local spon-
sors to devote part of their air-time to the
campaign.
•
Safety Series
• WGL, Fort Wayne, inaugurated a new
13-week series titled "Safety Swap Shop" on
which children from 111 local county schools
exchanged safety experiences, slogans and
songs with Jay Gould, the station's "Old Song-
smith." In connection with the program a
"Safety Crusader Club" was organized, mem-
bership contingent on a child securing three
signatures from drivers who were required
to pledge to be careful in driving and not
to take the life of a child for a year. Inaugural
show of the series was entirely non-commer-
cial and featured educators and safety au-
thorities and was heard in every school in
Allen County and in Fort Wayne.
Highway Maps
• KGKO, Fort Worth, in cooperation with the
Texas Highway Department gave away to
listeners free issues of the official Texas High-
way Department's road map. Texas Highway
Commission granted KGKO permission to give
away these maps via the "Suburban Editor"
program, a bi-weekly KGKO quarter-hour fea-
turing news from 50 Texas newspapers within
a 200-mile radius of Fort Worth. Five minutes
was used during each Sunday morning "Edi-
tor" show to outline from the map a desirable
Sunday afternoon auto tour. Safe driving
was stressed throughout.
*
Tonic for Druggists
• AT the invitation of the New England Drug
Show, held at Mechanics Hall, Boston, the
Mutual "Laff 'n' Swing Club" program starring
Morey Amsterdam and wife, Mabel Todd,
was broadcast from the auditorium of the
show. Drug Show issued open invitation to
MBS, with the "Laff 'n' Swing" session chosen
by the web to appear. Broadcast time usually
9:30 p.m., was moved up for the special
showing.
•
Radio Picnic
• KSO and KRNT celebrated the Annual Ra-
dio Festival by a gigantic picnic which was
held at Riverview Park, and by the gift of a
radio a day to the listeners of the two sta-
tions. The public was invited to the picnic,
which highlighted radio acts, baseball games,
dances, fireworks and free rides on the amuse-
ment park's concessions. A radio was taken
to the home of radio listeners and the home
visited was presented with a radio if that
family was dialed to either KSO or KRNT.
The arrangements were under the direction of
Wayne Welch, promotion manager for KSO
and KRNT.
•
Cooperate With Police
• DAILY perils in the life of a policeman
were dramatized over KDYL, Salt Lake City,
as part of the campaign to raise funds for
police widows and orphans. Broadcasts in-
cluded visits to a line-up, interviews with
police traffic experts, detectives and a special
remote short-wave from patrol cars. The
safety factor was also being stressed on the
programs which were made with the coopera-
tion of city officials. Final broadcast was
from the Policemen's Ball, one of the impor-
tant local social events.
•
WQXR Buyers' Guide
• A "Buyers' Guide" service was established
by WQXR to aid in merchandising advertisers'
products. "Guide" appeared for the first
time on the back cover of the station's printed
program for March. Attention was called on
each page of the booklet to the listing of
890
PROMOTION DIGEST
• • •
sponsors' goods and users were urged "to
patronize those advertisers who support the
station."
Some 12,000 families subscribed to the
program booklet at a dollar a year.
*
Listener Criticism
• PROGRAM department of KGVO, Missoula,
inaugurated a policy relating to its Listeners
Radio Program Committee. Committee is a
permanent organization, with rotating mem-
bership drafted from service clubs, religious,
fraternal and educational organizations. Policy
added on an extra member to the committee
each month. This special member was selected
on the basis of the best and most constructive
letter of criticism of the station's programs
written to "The Mail Bag," a weekly program
in which listener comments were invited, with
letters read and discussed on the air.
*
Selling a Contract
• STAFF members of KOY, Phoenix, Ariz.,
were treated to a dramatization at a staff
meeting when "What Goes into the Selling
of a Contract" was presented. Charles Jones,
continuity director, was the. "prospect," while
members of the staff attempted to sell him on
the merits of the station.
•
Student Training School
• MEMBERS of he staff of WICC, Bridgeport,
joined together in the presentation of a radio
course for special high school students. With
the cooperation of local school authorities, a
series of lecture in the form of vocational
guidance talks were given by the station's
personnel. Eight lectures were delivered after
which the students presented a radio pro-
duction making use of the material covered.
•
Sales Staff Meetings
• MYRON Fox, director of sales at KDYL.
Salt Lake City, began a new series of sales
meetings for his staff, bringing a new angle
to the meetings. In order to present more
clearly to his force the problems confronting
the various retail sales organizations through-
out the city, each weekly meeting presented a
different sales manager from one of the retail
organizations as principal speaker. Series
was opened by local Montgomery-Ward man-
ager.
*
Program Selector
• IN an effort to save time for account execu-
tives who often must shuffle through several
sheafs of mimeographed advance program
schedules of several stations, WCKY, Cin-
cinnati, inaugurated use of a distinctive cover
page for its advance program schedules.
Printed in dark blue on a light blue back-
ground and carrying a picture of the L. B.
Wilson station's vertical radiator, the cover
page enabled executives to separate quickly
WCKY's programs from those of other stations.
•
Sponsor Salute
• SALUTE to the "Esso Reporter," marking
the fourth year of news reporting for Esso
Marketers over WTAR, Norfolk, and re-enacting
the formal signing of a new contract calling
for an additional 52 weeks of the program,
was presented by the station. Among those
participating on the broadcast were officials
of the sponsor, the advertising agency and
United Press, the news association which sup-
plied the material for the broadcasts.
•
Student Variety Show
• "RADIO Goes To College," new weekly
series on KTSP. Minneapolis, was written,
directed, produced and voiced entirely by
student sof the University of Minnesota. In-
stead of purely educational material, the show
was purely an entertainment program, featur-
ing campus bands, talented music school stu-
dents, members of the University's Theater
Players and others. To keep the college atmos-
phere, show was aired on Saturday nights
from the school's Men's Union with an all-
student audience. Production was under the
direction of the Radio Affiliations Committee
of the university, a student group.
*
Postcard Questionnaire
• QUESTIONNAIRE was sent out with the
regular program schedule by WQXR, New
York. Questionnaire was printed on a pre-
paid postage postcard, which carried the fol-
lowing headline: "There's No Prize In This
Contest." It asked the listener to go to his
cupboard and medicine chest and jot down
the answers. Copy frankly stated that the
information received would be helpful to
WQXR and its sponsors "who pay the bills."
The questionnaire consisted of a listing of
various types of products, such as cigarettes,
mouth washes, soaps, cough drops, razor
blades, wines, foods, etc., alongside of which
the recipient was asked to list the particular
brands that he used.
•
Book Drive
• MORE than two tons of books have been
raised by KSTP's drive for the American Legion
library. The St. Paul station pressed its short-
wave truck into service to pick-up books. The
drive was conducted on the station's "Sunrise
Round-Up" show.
•
Pre-Season Baseball Party
• KMOX, St. Louis, and General Mills jointly
entertained more than 1500 St. Louis retail
grocers at the German House Auditorium in
that city. The highlight of the evening's enter-
tainment was the introduction of members of
891
• • •
PROMOTION DIGEST
the St. Louis Cardinals and Browns baseball
teams. Promotion was connected with the
General Mills daily play-by-play broadcasts
on KMOX. Two motion picture films, one taken
at the KMOX-General Mills Children's Day at
the local ball park and another entitled "Play
Ball, America" were shown during the evening.
Several acts from the KMOX talent staff were
also booked for appearance.
& PROGRAM *
Bakery Interviews
• WSGN, Birmingham, Ala., which conducted
an extensive campaign to promote the new
NBC Bread-"Make Believe Ballroom" recorded
interviews with bakery employes recently.
Routemen, bakers, wrappers and others were
asked to give their reactions to the program.
Later this was blended with parts of the
actual program and broadcast over the sta-
tion.
*
Food Show News
• THIRTY major food distributors and rep-
resentatives in the Northern Ohio area par-
ticipated in "Food Show News," an annual
promotion of WGAR, Cleveland. Informal in-
terviews were arranged on the Women's Ac-
tivities program, including emphasis on the
home economics phase of food distribution.
As a follow-up, several broadcasts were made
from the local food show.
*
Dial Lights
• IN order to furnish listeners with informa-
tion concerning programs and radio person-
alities that visit their homes daily when the
lights in their radio dials are shining, WPAY,
Portsmouth, Ohio, inaugurated a program
known as "Dial Lights." Smooth dinner music
was interspersed with bits of information about
radio talent heard over WPAY and other sta-
tions. Questions from listeners concerning the
entertainment side of radio were answered on
the daily early evening feature.
•
"Voices of Yesterday"
• A COMPLETE set of "Voices of Yesterday"
transcriptions used on the KROW, Oakland,
Cal., series were presented to Berkeley schools
by the sponsor, Morris Plan Bank of Oakland.
Program featured actual voices of famous peo-
pie, now dead, recorded years ago. They
have been dubbed into modern transcriptions.
As part of the merchandising plan, guiz sheets
were distributed to pupils who filled them in
and returned them to their teachers. Ryder &
Ingram, Oakland, handled the program.
"Info., Please" Variation
• AS a feature of Canada Dry promotion,
KGKO. Fort Worth, held an "Information
Please" broadcast of its own. Questions in-
volved "Texas Resources," which were con-
ducted exactly as "Information, Please" and
guest experts included four Texas newspaper
editors with the president of the Southland
Paper Mills, Lufkin, as guest star. A journal-
ism professor at Texas Christian University
did the "Fadiman" stint inasmuch as he was
an accomplished musician, sports authority,
bridge expert and educator. Program was
entered as promotion stunt in the current
Canada Dry Company contest.
•
Literature Lives
• KFBB, Great Falls, Montana, started a new
series of programs, "Literature Lives," pre-
sented by faculty members of Great Falls
Schools. Programs, presented twice a month,
were dedicated to the theme that what is
truly good in literature lives on forever. John
Alexander, program director produced the
shows.
"Festival Week"
• FEATURES set by the production and promo-
tion department of KGVO, Missoula, Mont., for
the NAB promoted "National Radio Festival
Week." They include daily quarter-hour pro-
gram, "Citizens of Tomorrow," presenting out-
standing representatives from local schools;
discussion by students and faculty members
of the Montana State University on "The Amer-
ican Way in Radio"; window posters for each
of the station's advertisers setting forth that
the firm's advertising dollar was spent to sup-
port the many hours of radio entertainment
available to listeners; a discussion on the
regular program, "Parental Problem Clinic,"
on "The Use of the Radio in Re-establishing
the Home as the Center of the Family's Enter-
tainment, Education and Culture"; a series of
quarter-hour talks by representative citizens
on what radio means to the home-maker, the
businessman, the educator, the church, the
child; a quarter-hour talk by a local news-
paper editor on the "Freedom of the Press
and Radio"; a half-hour program presented
by remote control from Montana State Uni-
versity, featuring the university's orchestra
and chorus with a talk by the school's presi-
dent on the subject of radio and the uni-
versity.
•
A. & P. 'Previews'
• TO familiarize its store managers and em-
ployees with the new quiz games that was
sponsored on three New England stations, the
Atlantic & Pacific Neighborhood Food Stores
Co. produced four "Personnel Previews" of
the games. More than five hundred of its
store managers witnessed the games which
892
PROMOTION DIGEST
were titled "Musico" before the program actu-
ally made its debut. Program offered 1,005
cash and merchandise prizes weekly. Entry
blanks and prizes were obtained only at the
neighborhood stores in the three cities in
which the broadcasts were aired. Game,
which was a version of the motion picture
theater "bingo" games, used identification of
songs as its basis. Besides prizes for the
completition of a card, an award was given
each week to the person supplying the best
song title for an original song played on the
program. Orchestra leaders were asked to
write the new songs. Stations airing the
programs included WEEI. Boston; WPRO, Provi-
dence; and WGAN, Portland, Me.
"Radio Daily" Plug
• To push its offer of automobile slip covers,
the "Crazy Radio Gang," heard over WBAP,
Fort Worth, and the Texas Quality Network
five days weekly, referred to the story car-
ried in RADIO DAILY. The plug was as fol-
lows: "Ladies and gentlemen, the RADIO
DAILY, a radio magazine published in New
York City, has a write-up about the auto-
mobile slip covers being offered by the 'Crazy
Radio Gang' and believe me, these slip covers
are worth writing about!"
*
SPOTS
&
"Ear Appeal"
• "GREATER ear-appeal" was sought for its
spot announcements by WTMJ, Milwaukee,
on the "Top o' the Morning" program. Typi-
cal in the "Oldtimer" series were plugs for
cigars. Each opened with "The Oldtimer Says"
and carried on with chatter such as "When
I'm on the bizness end of a fishin' rod, you
kin bet your boots, I'm ALSO on the bizness
end of a Thora cigar." A series for a sports
store used "fish talk." Gus Wall-Eyed Pike,
Butch Bass, Tim Trout and Peter Pickerel were
the characters. For example, Gus Pike said.
"I've been driftin' 'round these waters a long
time, an' the most eatin' tackle I ever got to
my mouth comes from Jim Clark's."
•
Fashion Spots
• WITH the publication of "Shows of To-
morrow," by RADIO DAILY, The Script Library,
a division of Radio Events, Inc., took the wraps
off its first "For Women Only," entertainment
spot series, "So You Think You Know Fash-
ion." This spot series by Marjorie Mueller
was based upon an idea developed and copy-
righted by The Script Library, and was the
first, according to Martin Lawrence, station
contact, spot program that was as personal
to the women in the radio audience as their
own negligees. It was a companion program
to "Crime Quiz," which was addressed to the
male end of the radio audience.
•
WNEW's New Tag-Line
• REPLACING in part the call letters of
WNEW, New York, and the tag line, "Serving
New York and New Jersey twenty-four hours
a day," WNEW substituted a new idea, the
musical station break, modeled after the
jingling commercial spots in wide use by ad-
vertisers. The words followed: "WNEW — New
York. Twelve-fifty on the dial; Tune in all the
while to WNEW; the station that is serving
you. New York and New Jersey, too. Twenty-
four hours a day, that's true, WNEW." The
words and music were by Alan Kent and
Austen Groom Johnson and were sung by the
Tune-Twisters. Idea was a copyrighted fea-
ture used exclusively in the New York City
area. By way of further promoting the idea,
executives around town received a miniature
recording of the new jingle.
*
Plug Network Show
• SPECIAL bulletins were issued by WBIG,
Greensboro, N. C, to plug the University of
Chicago's "Human Adventure" series on CBS.
Station promotion material, which supple-
mented the network and university publicity,
was distributed to more than 20,000 public
school pupils and 10,000 college students.
•
Used Cars
• A METHOD of making the used car dealer
radio conscious was tried with considerable
success by WCHS, Charleston, W. Va. Sev-
eral times during the day WCHS put on spot
announcements recommending that if listen-
ers were interested in used cars they keep
tuned in, saying also that used car messages
from the city's leading dealers would be pre-
sented at various times during the day. WCHS
found that those dealers who used radio time
were pleased by the round-up idea calling
attention to used cars, and those who had been
holdouts were convinced that they, too, should
be represented on the air.
•
Fashion Spots
• ONE of the rare examples of fashion mer-
chandising through the medium of radio was
the contract signed by Ohrbach's Inc., depart-
ment store specializing in women's apparel,
with WQXR, New York. The contract, placed
through the Grey Advertising Agency, called
for two one-minute announcements daily,
Monday thru Friday, for thirteen weeks. The
copy was entirely institutional and did not
mention specific merchandise or prices.
893
PROMOTION D IGEST
WBIG Sign-off
• STATION sign-off of WBIG, Greensboro,
N. C, was used as an effective institutional
promotion. The sign-off in its entirety was
printed on light tissue which was pasted on
one side to cover a photo of the statue of Gen-
eral Nathanael Green. Photo, which was done
by one of the WBIG staff, served as a back-
ground through the tissue on which the sign-
off message was printed.
ft
STUNT
ft
Free Pennies
• THE theory that a "Penny Saved Is a
Penny Earned" was the idea behind a pro-
motion carried out by WKBN, Youngstown,
Ohio. W. R. Link, local sales Manager, de-
signed a card which informed prospective
sponsors of an opportunity to save pennies
by advertising over the thousand watt Co-
lumbia affiliate. A brand new penny attached
to the card was a feature which was certain
to catch the attention of anyone receiving one
of the promotion pieces. The penny was of
the Lincoln variety and the distribution of the
cards was started on Lincoln's birthday.
*
Newspaper Publicity
• EXTENSIVE promotion campaign conducted
by WTMA, Charleston, S. C, including full
coverage of all local events and special news-
paper publicity in affiliated newspapers with
a combined total circulation of approximately
65,000. Station's programs were listed in de-
tail by the dailies, while pictures and other
promotional material were also published.
•
Robot Interview
• KEITH Lundy, "mechanical man," had the
population of Huntington quite puzzled as he
appeared in the display window of a local
jeweler. Mystery was solved when Joe Herget,
announcer on the jeweler's program on WSAZ,
Huntington, interviewed the robot in a side-
walk interview as a part of his regular pro-
gram. Portable radio was taken out on the
sidewalk to enable passersby to heaT the
interview going on in the window.
•
Road Show
• INTERNATIONAL Harvester used a road
show with a 25-town schedule to promote its
air program, "New Slants on the News," over
WSYR, Syracuse, N. Y., daily. Show covered
towns throughout New York State where In-
ternational dealers are located. Revue sup-
plemented an intensive mail and general ad-
vertising campaign to boost the program.
Prize-Winner Participation
• WINNERS of the contest to name Albers
cereals NBC Pacific coast radio serial story,
"The Program Without a Name," were an-
nounced in an unusual way. First prize-
winner was flown to San Francisco from
Portland, Ore., to participate in a specially
written dramatic episode, bring her into the
drama with the regular characters. Two
other winners appeared on the program in
person and the rest were announced at the
close of the airing. The program, as a result
of the contest, is now called "Mine to Cherish."
*
Radio Ambassador
• IN promoting "The Musical Inn," late night
request program on KCMO, Kansas City, Mo.,
which was bought by a brewing company,
the station used the customary amount of
teaser spots on the air in addition to a full
page ad in the Kansas City "Journal." Mer-
chandising of the product and program also
was handled in a novel plan conducted in
local taverns by a representative known as
"The White Seal Ambassador of Goodwill."
White Seal was the trade name for the prod-
uct and the "ambassador" dressed in tall
silk hat, frock coat, white gloves and carrying
a gold tipped cane, called nightly at two or
three local taverns where he solicited requests
for the show. -fc
Long-Lived Stunt
• STILL capitalizing on its "glamorous house-
maid" publicity stunt it used with Zeke Man-
ners almost a year ago, WHN, New York,
received additional publicity in a 4-page lay-
out of pictures in the May issue of "True
Pictorial Stories" along with a story concern-
ing the station. The current bit of publicity
was the fourth in a series which kept the
original stunt going since it was staged last
August. +
WBNX 'Giant' Wires
• TO herald its boost in power to 5,000 watts
day and night, WBNX produced a series of
giant telegrams addressed to agencies, manu-
facturers, and time buyers. Three telegrams,
miniature three sheets, were dispatched.
Trade comments were very favorable.
W. C. Alcorn, general manager of WBNX, au-
thored the giant messages.
•
Composite Birthday Card
• AS tribute to "Amos 'n' Andy," WBNS,
Columbus, Ohio, sent a composite birthday
card, made up of more than 3,000 individual
cards signed by a cross-section of listeners
in central Ohio. Local paper carried story of
the anniversary stunt and a photo of Helen
Billups, WBNS program department, putting
the cards in the trust of airline hostess to be
delivered to the blackface team. Tribute was
given in honor of the comedians' twelfth anni-
versary on the air as a team.
894
PROMOTION DIGEST
Juvenile Air Confessions
• "CONSCIENCE Fund" donation of 50 cents
received by Mayor LaGuardia, of New York
City, from two repentant youngsters, struck
a responsive chord in Abbott and Costello,
comics on the "Kate Smith Hour" on CBS.
They formed an "Abbott and Costello Con-
science Club." Boys and girls were en-
titled to membership buttons by writing the
team a note of confession for misbehaving.
Promise to improve their behavior must ac-
company the conscience salve missive. Tie-up
between the club and comedians was evident
because of the tag-line used in their sketches:
"I'm a bad boy."
•fc
TIE-UP
•fr
Boy Scout Tie-Up
• BOY Scouts of Salt Lake City found a new
guardian in KDYL. New-found relationship
proved highly satisfactory, as the station pub-
licized scouting and its activities in the area
and the scouts in turn publicized the station.
Scouts made listeners surveys as well as pre-
paring and producing their own weekly pro-
grams which consisted of one scout taking
his "merit badge" test over the air. In addi-
tion to this program, KDYL aired a scout tak-
ing the scout oath and telling the listening
audience what a scout is supposed to know.
•
"My Son# My Son" Contest
• IN cooperation with United Artists, motion
picture producing organization, WMCA, New
York, started a "My Son Contest" searching
for New York's model son between the ages
of 13 and 18 years of age, as part of a pro-
motional campaign for the picture "My Son,
My Son." Contest awarded a prize of $100
to the boy selected. WMCA's part in the
contest consisted of two broadcasts, one
spotted in the mornings daily except Tues-
day and Sunday, of recorded music and an-
nouncements on the contest and the other in
the evenings, four times weekly which fea-
tured guest speakers describing what in their
opinion comprised the qualifications of a
model son.
•
Theater News
• LATEST news bulletins and flashes from
all parts of the world were displayed on Chi-
cago's busiest street through arrangements
between WBBM, Chicago, and Chicago's only
newsreel theater. Large display frame out-
side the theater furnished bulletin and flash
material in large type for passersby on a
regular schedule throughout the day. WBBM
news staff prepared the material which was
rushed to the theater by special messenger.
As soon as a late news flash was received
at the theater it was reproduced on a giant
typewriter in one-half inch letters. Inside the
theater was another small spotlighted frame
which carried special flash and bulletin ma-
terial, also from the WBBM newsroom on an
hourly schedule. Captain over the lobby
display which faced outgoing patrons in-
formed the reader that "The Following Impor-
tant News Happened Since You Entered This
Theater— It Was Rushed Here from the WBBM
Newsroom."
*
WRVA Tieup
• WRVA, Richmond, Va., effected a three-
way tie-up with the Portsmouth "Star," news-
paper, and the Gates Theater in Portsmouth in
publicizing an amateur talent broadcast which
WRVA originated half-hour weekly from the
Gates theater stage.
Station, newspaper and the theater were all
calling attention to the broadcast through
their respective publicity mediums with the re-
sult that capacity attendances witnessed the
WRVA airings.
•
Amusement Park Tieup
• AMERICAN Institute of Food Products in
connection with its participating programs on
WMCA, New York, made arrangements with
the management of the Palisades Amusement
Park whereby all labels of products endorsed
by the Institute was good for admission during
the months of May and June at the Jersey play-
ground. All a person had to do was to show
the label on any box or can of the Institute's
endorsed products, and he was admitted free
to the Park as well as being entitled to witness
a free vaudeville show and dancing.
*
Education Tieup
• WRTD, Richmond, distributed to all public
school teachers in Richmond the nearby county
schools envelopes containing booklets de-
scribing NBC and WRTD educational pro-
grams. Letter from Ovelton Maxey, station
manager, included with presentation, sug-
gested that the booklets might help to open
the way to a better understanding of educa-
tional facilities made available by radio sta-
tions, and pointed out that the station is
always willing t& receive suggestions from
the teachers for further help in the way of
programs which are needed. Some 1200 in-
dividual presentations were made through the
schools by Bernard Dabney, promotion direc-
tor for WRTD. Presentation had full coopera-
tion and support of Richmond School Board.
•
Theater-Radio Tieups
• FIFTEEN picture theaters in New York co-
operated in a theater-radio tie-up instituted
by the Eastern Wine Corp. Daily mentions
were flashed on screens stating: "Chateau
Martin Wines, 'In Good Taste Every Place/
895
PROMOTION DIGEST
announces our programs every Monday, Wed-
nesday and Friday over station WBNX, (on
the dial at 1350) through the voice of Bill
Berns, uptown movie reporter." Programs in-
clude movie gossip and listing of current at-
tractions at the cooperating theaters. Inter-
views with stage performers were also fea-
tured on the programs. Stunt may be ex-
panded if it proves successful.
WSYR Te\e Stuff
• WSYR, Syracuse, tied in with Farnsworth's
Television Exhibit in Dey Brothers Store at
Syracuse, broadcasting many of its crack
shows from the television studio and drawing
more than 20,000 people in 3 days to see the
televising of Ruth Chilton, Fred Jeske, Vade-
boncoeur, Nick Stemmler, Bill Rothrum and
Jan Costley.
•
Use of Autos
• KDKA's use of its midget automobile for
special events and similar coverage was
featured in the merchandising and advertis-
ing of the Bantam Car Co., Butler. Pa. The
car company used the Pittsburgh station's use
of its equipment as an example of how other
stations may also use the cars.
*
Coast Baseball Merchandising
• WIDESPREAD merchandising plan has
been adopted by both General Mills, for
"Wheaties," and B. F. Goodrich Rubber Co.,
for tires, tubes and batteries, to supplement
Pacific Coast League baseball games, which
the firms co-sponsored for third consecutive
year on 12 Pacific Coast stations. Wheaties
again used the Welcome Home campaign,
with all grocery stores handling Wheaties dis-
playing special team posters when the home
squad returned to its own field. Wheaties'
boxes contained pictures of coast ball play-
ers, and sportscasters made frequent grocer
mentions during broadcasts. Goodrich planned
merchandising campaign to be tied in with
retail auto supply outlets, but details have
not been announced.
•
Record Store Tieup
• WFBL, Syracuse, has completed an un-
usual tieup for National Biscuit Company's
recorded "Make Believe Ballroom" programs.
Station has arranged with an upstate record
distributor to handle mailing of 300 advance
lists of records used on the show to 300 deal-
ers in 27 New York state counties. Lists, used
for display by the record dealers, bore sta-
tion's imprint and were included with the
distributor's regular mailings at no cost to
the station or sponsor of the program, other
than the cost of mimeographing.
•
Does It Make a Noise?
• WSM went in for a bit of science and
philosophy on the front page of its program
schedule issued to agencies. The Nashville,
Tenn., outlet asked: "If a tree falls, does it
make a noise?" and answered that if "no
one hears it fall it does not make a sound."
This tied up with WSM's next paragraph,
"and so it is with radio, coverage is not
enough, it takes listeners, too. We at WSM
are sure of our coverage, and of listeners,
too."
*
Movie Trailer
• WITH Milton Cross in Pittsburgh for "Mu-
sical Americana" KDKA promotion department
grabbed the announcer for a special one-
minute sound movie trailer plugging the forth-
coming screen engagement of "Information,
Please" at the Loew's Penn Theater. During
the course of his screen appearance Cross
said: "Incidentally, this issue of Information,
Please will be a part of the same program
with Metro-Goldwyn-Mayer's elaborate pro-
duction of "Northwest Passage" which stars
Spencer Tracy . . . and together that makes
a screen program which I'd call . . . well
. . . "gingervating!"
*
WELI License
• THE Connecticut State Motor Vehicle De-
partment granted WELI the privilege of using
marker plates containing the WELI call letters
on the new WELI Mobile Unit, a modern Dodge
truck, designed for all remote broadcasts.
The truck, attractively painted ivory, has
Yale Blue lettering on the side panels.
•
"Info., Please" Exploitation
• EXTENSIVE publicity for "Information,
Please" on NBC Blue was the result of efforts
of KGO, San Francisco. Theaters, department
stores, magazines, window displays and vari-
ous other media were employed. Then dis-
play windows in a local department store
were used by showing large scrolls headed
"Information Please," which asked questions
regarding spring styles in suits and fabrics;
with microphones maintaining the broadcast-
ing atmosphere, small cards below the ques-
tions in each window answered the puzzler,
with the store's merchandise used as illustra-
tions of the answer.
Station also used trailers in motion picture
theaters showing the movie short of the pro-
gram. Trailers plugged the station and gave
time of the broadcast. Theater advertising
on marquee and in the newspapers carried
the station's call letters. In addition to theater
and department store publicity, the station
tied in with Oscar Levant's guest appearance
with the San Francisco Symphony Orchestra
by having the program mentioned in connec-
tion with his appearance in the concert. Final
bit of publicity appeared in a write-up with
photos of the program in an independent gro*
eery store magazine.
896
TELEVISIOn
D
FREQUERCY
mODULRTIOn
D
F R C S I m I L E
897
Television's First Year
As Seen By NBC — RCA
History and Progress
UPON turning the corner of the first year with regularly scheduled tele-
vision programs, one is prone to regard television as a development of
very recent years. Its roots go back a long way.
To trace the dramatic story of television's progress since Baron Ber-
zelius discovered selenium in 1817, would require a volume in itself, and so
in this brief report, only the most important highlights can be touched upon.
Although selenium was isolated in 1817 by the famous Swedish chemist,
little was done about it until 1873 when a telegrapher named May at the
Valentia Cable Station on the Irish coast, discovered that resistors made of
selenium transmitted a much stronger signal when exposed to sunlight. It
was not until several years later that these mysterious light sensitive prop-
erties were embodied in the famous photo-electric cell invented by Elster
and Geitel in 1890 — the cell which subsequently became the principle upon
which all-electronic television was founded.
Young Thomas Edison
Young Thomas Edison, in 1833, found
it was possible to make an electric cur-
rent pass through space from a burning
filament to an adjacent metal plate, es-
tablishing the "Edison" effect, and one
year later Paul Nipkow patented the
rotating disc with holes for scanning the
image and reproducing it.
It was not until 1906, that two French
inventors, Rignoux and Fournier, trans-
mitted a crude moving image over wires,
the same year that Dr. Lee de Forest
perfected his famous vacuum tube ampli-
fier, together with a filament, plate and
grid.
In 1907, Rosing and Campbell Swinton
proposed the first use of the cathode ray
tube for television, and in 1909, Knudson
sent the first drawing by radio.
From then on followed the bleak years
of television's progress, and it was not
until seven years after the Armistice
that Jenkins and Baird transmitted the
first silhouettes.
1923, however, was a momentous year
for television's achievements, for it was
in that year that Dr. Vladimir K. Zwory-
kin (at that time with Westinghouse, and
since 1929 with RCA) filed his first pat-
ent on the "Iconoscope," which revolu-
tionized all preconceived ideas of televi-
sion scanning by mechanical means and
substituted the all-electronic scanning
now in use throughout the world.
R.C.A. Laboratory
Then, in 1928, RCA established in New
York City a television laboratory and
worked out a plan of coordination be-
tween RCA, General-Electric and West-
inghouse companies. It was in that same
year — 1928 — that RCA opened the televi-
sion transmitter W2XBS with 250 watts
power.
In 1929, Dr. Zworykin's experiments,
carried on over a period of years, with
cathode ray tube receivers attained suc-
cess. This non-mechanical receiver was
called the "Kinescope."
The following year, research labora-
tories were opened by RCA in Camden,
New Jersey, and also, in 1930, an audi-
ence in a New York theater witnessed a
demonstration of a six-foot black and
white 60-line projection picture. This
program was broadcast from the RCA
experimental station at 711 Fifth Avenue
to Proctor's Theater at 58th Street and
Third Avenue in New York City.
In 1931, RCA installed a studio and
transmitter in the tower of the Empire
State Building, using frequencies be-
tween 40 and 80 megacycles.
In 1936, large scale field tests were
inaugurated with regular program trans-
mission to receivers situated throughout
the metropolitan area at strategic points
in the homes of RCA-NBC engineers and
executives who reported on the progress
made.
As the result of continued tests, scan-
ning was stepped up to 441 lines in 1937
and the video band was widened; experi-
mental programs were instituted by the
National Broadcasting Company. The
next year, NBC-RCA television mobile
898
units for field pick-up equipment were
completed and put in use. On Septem-
ber 15, 1938, NBC conducted the first
sidewalk interviews with passers-by in
Rockefeller Plaza.
Various programs were telecast exper-
imentally during the months that fol-
lowed and NBC's Television Department
began functioning as an integral unit
under the direction of A. H. Morton,
vice-president.
Then, on April 30, 1939, President
Franklin D. Roosevelt, during his open-
ing address at the New York World's
Fair, was telecast — thereby inaugurating
a regular public series of experimental
programs in the New York area.
Technical Improvements
Although television was officially
brought out of the laboratory a year ago,
RCA-NBC technicians and engineers have
never ceased laboratory experiments to
improve the signal strength and clarity
of image. Their exhaustive experiments
have met with unqualified success and
televiewers today report definite im-
provement in reception.
The famous Iconoscope television cam-
eras developed by Dr. Zworykin and his
associates at RCA have more than ful-
filled all predictions made for them. Sup-
plementing the Iconoscope, the new
Orthicon camera, which requires less in-
tensive lighting, has been used success-
fully in several outside pick-ups, notably
in the telecast from the plane flying over
New York City.
Field Equipment
The introduction of new "vest pocket"
television field equipment — so light and
compact that a complete basic unit may
be carried in a small truck — was another
important contribution to facilitate the
transmission of sight and sound by RCA-
NBC engineers.
Studio lighting also was greatly im-
proved through the addition of many new
mobile grids using the new and improved
Birdseye lamps and regulated by remote
controls. Representative of the type of
equipment for special visual effects is the
new kaleidoscopic pattern which is used
to indicate various time lapses between
scenes, much the same as a "musical
bridge" is used in sound radio.
Relay Stations
Probably the most important develop-
ments, as far as television network
broadcasting is concerned, are contained
in a recent report made public by the
RCA Laboratories Division of RCA Com-
munications, Inc. Because the television
signal broadcast over short wave does
not usually follow the curvature of the
earth but extends only approximately as
far as the visual horizon, or about fifty
miles from the Empire State Building,
it becomes necessary to boost the signal
through automatic radio relay stations
located at intervals of thirty or thirty-
five miles depending on the terrain.
For more than a year, RCA has main-
tained an experimental radio relay sys-
tem between the Empire State Building
and Riverhead, Long Island. The relay
points are located at Hauppague, forty-
five miles from the Empire State Tower,
and at Rocky Point, fifteen miles beyond,
from which the signal is boosted another
fifteen miles to Riverhead.
Mounted on a 100-foot steel tower,
each relay station contains both receiv-
ing and transmitting devices. The an-
tennas are of the parabolic type neces-
sary for the highly directional beam like
transmission. The power required is 10
watts or less.
RCA-NBC engineers refuse to predict
when television network broadcasting
will become a reality, because their work
of testing and developing never ceases.
They merely content themselves with
saying that several cities on the Atlantic
seaboard will be linked up "soon"!
Time on the Air
From April 30, 1939 to April 30, 1940
the National Broadcasting Company tele-
cast programs from Station W2XBS atop
the Empire State Tower for a total of
601 hours.
Receivers in New York Area
On April 30, 1940, television receivers
in homes in the Metropolitan area to-
talled approximately 3,000. In addition
to those in homes, about 150 receivers are
located in taverns, restaurants, schools,
theater lobbies and stores. A recent
survey disclosed that during daytime
hours there was an average of two per-
sons in the home viewing television pro-
grams. During the evening hours, this
number is increased to from four to five.
Similarly, the television audience view-
ing the programs in establishments out-
side the home average fifteen persons
during the afternoon and twenty-five to
thirty in the evening. The audience ap-
proximates 15,000 persons.
• •
899
TELEVISION
BROADCASTING STATIONS
As of January 1st, 1941
The term "television broadcast station" means a station licensed
for the transmission of transient visual images of moving or
fixed objects for simultaneous reception and reproduction by the
general public.
Licensee and Location Call Frequency (kc) POWER
Letters or Group Visual Aural
Earle C. Anthony, Inc.
Los Angeles, Calif W6XEA 96000-102000 1000 w 1000 w
Balaban & Katz Corp.
Chicago 111 W9XBK 60000-66000 1000 w 1000 w
(CP only)
Balaban & Katz Corp.
Portable-area of Chicago, 111 W9XBT 204000-216000 250 w (CP only)
Bamberger Broadcasting Service
New York N. Y W2XBB 96000-102000 1000 w 1000 w
(CP only)
Columbia Broadcasting System
Chicago, 111 W9XCB 78000-84000 1000 w 1000 w
Columbia Broadcasting System
Los Angeles, Calif W6XCB 162000-168000 1000 w 1000 w
Columbia Broadcasting System
New York, N. Y W2XAB 60000-66000 7500 w 7500 w
Columbia Broadcasting System, Inc.
Portable-area of New York, N. Y.. W2XCB 336000-348000 6.5 w (CP only,
television relay station with W2XAB)
The Crosley Corp.
Cincinnati, Ohio W8XCT 50000-56000 1000 w 1000 w
(CP only)
Allen B. DuMont Laboratories, Inc.
Passaic N J W2XVT 42000-56000 50 w 50 w
CP. 78000-84000 5000 w 5000 w
Allen B. DuMont Laboratories, Inc.
New York N. Y W2XWV 78000-84000 1000 w 1000 w
60000-86000 (CP only)
Allen B. DuMont Laboratories, Inc.
Portable-area of New York, N. Y. . W10XKT 258000-270000 50 w (CP only,
television relay station with W2XVT)
Allen B. DuMont Laboratories, Inc.
Washington, D. C W3XWT 50000-56000 1000 w 1000 w
(CP only)
Farnsworth Television & Radio
Corp. Ft. Wayne, Ind Unassigned 66000-72000 1000 w 1000 w
(CP only)
900
Licensee and Location Call Frequency (kc) POWER
Letters or Group Visual Aural
General Electric Co.
Bridgeport, Conn W1XA 60000-86000 175 w 100 w
(CP only)
General Electric Co.
New Scotland, N. Y W2XB 60000-86000 10000 w 3000 w
General Electric Co.
Schenectady, N. Y W2XD 156000-168000 40 w (CP only)
General Electric Co.
Schenectady, N. Y W2XH 288000-294000 40 w
General Electric Co.
New Scotland, N. Y W2XI 156000-162000 20 w
(Television relay station with W2XB)
Hughes Tool Co.
Los Angeles, Calif W6XHH 60000-66000 10000 w 10000 w
Hughes Tool Co.
San Francisco, Calif W6XHT 60000-66000 1000 w 1000 w
The Journal Co.
Milwaukee, Wise W9XMJ 66000-72000 1000 w 1000 w
Kansas State College of Agriculture
and Applied Science
Manhattan, Kans W9XAK 50000-56000 100 w 100 w
May Department Stores Co.
Los Angeles, Calif Unassigned . 210000-216000 1000 w 1000 w
Metropolitan Television, Inc.
New York, N. Y W2MT 162000-168000 250 w 1000 w
Don Lee Broadcasting System
Los Angeles, Calif W6XAO 50000-56000 1000 w 150 w
Don Lee Broadcasting System
San Francisco, Calif W6XDL 50000-56000 1000 w 1000 w
(CP only)
Don Lee Broadcasting System
Portable-area of Los Angeles,
Calif W6XDU 318000-330000 6.5 w
National Broadcasting Co., Inc.
New York, N. Y W2XBS 50000-56000 12000 w 15000 w
National Broadcasting Co., Inc.
Portable — Camden, N. J. and
New York, N. Y W2XBT 162000-168000 400 w 100 w
(Television relay station with W2XBS)
National Broadcasting Co., Inc.
Portable-area of New York W2XBU 282000-294000 15 w
(Television relay station with W2XBS)
National Broadcasting Co., Inc.
Washington, D. C W3XNB 60000-66000 1000 w 1000 w
(CP only)
National Broadcasting Co., Inc.
Philadelphia, Pa W3XPP 102000-108000 1000 w 1000 w
(CP only)
901
Licensee and Location Call Frequency (kc) POWER
Letters or Group Visual Aural
Philco Radio & Television Corp.
Philadelphia, Pa W3XE 66000-72000 10000 w 10000 w
Philco Radio & Television Corp.
Philadelphia, Pa W3XP 234000-246000 15 w (CP 125 Watts)
(Television relay station with W3XE)
Purdue University-
West Lafayette, Ind W9XG 66000-72000 750 w 750 w
(CP only)
Radio Pictures, Inc.
Long Island City, N. Y W2XDR 42000-56000 1000 w 500 w
60000-86000
RCA Mfg. Co., Inc. (Portable)
Bldg. No. 8 of Camden Plant,
Camden, N. J W3XAD 321000-327000 500 w 500 w
RCA Mfg. Co., Inc.
Camden, N. J W3XEP 84000-90000 30000 w 30000 w
B. B. Shapiro, F. P. Shapiro and
H. Shapiro, d/b as Leroy's Jew-
elers, Los Angeles, Calif W6XLJ 186000-192000 1000 w 1000 w
State University of Iowa
Iowa City, Iowa W9XUI 50000-56000 100 w
210000-216000
Television Productions, Inc.
Los Angeles, Calif W6XLA 234000-246000 250 w 250 w
(Television relay station)
Television Productions, Inc.
Los Angeles, Calif W6XYZ 78000-84000 1000 w 1000 w
(CPonly)
WCAU Broadcasting Co.
Philadelphia, Pa W3XAU 84000-90000 1000 w 1000 w
(CP only)
Zenith Radio Corp.
Chicago, 111 W9XZV 50000-56000 1000 w 1000 w
Pending Applications
Boston Edison Co 78000-84000 10000 w 10000 w
Boston, Mass.
R. B. Eaton 66000-72000 46 w 100 w
Des Moines, Iowa
Grant Union High School District 50000-56000 1000 w 1000 w
Sacramento, Calif.
Hughes Tool Co 301250 and 305750 25 w 25 w
Portable-area of California
Hughes Tool Co 307250 and 311750 25 w 25 w
Ventura County, Calif. (Television relay station)
Hughes Tool Co 319250 and 323,750 25 w 25 w
Monterey County, Calif. (Television relay station)
Hughes Tool Co 307250 and 311750 25 w 25 w
Santa Clara County, Calif. (Television relay station)
KSTP, Inc 44000-50000 1000 w 1000 w
Midland Broadcasting Co .50000-56000 1000 w 500 w
Kansas City, Mo.
902
ik
TELEVISION
STATIONS
IN THE UNITED STATES
LOCATION — PERSONNEL — FACILITIES
ik
W6XEA
LOS ANGELES
FREQUENCY: 96000-102000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Earle C. Anthony, Inc.
BUSINESS ADDRESS: 141 N. Vermont St.. Los
Angeles, Calif.
W9XBK
*
CHICAGO
FREQUENCY: 60000-66000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Balaban & Katz Corp.
BUSINESS ADDRESS: Chicago, 111.
W9XBT
AREA OF CHICAGO (PORTABLE)
FREQUENCY: 204000-216000 Kc. POWER:
250 Watts (Sight only). OWNED AND OPER-
ATED BY: Balaban & Katz Corp. BUSINESS
ADDRESS: Chicago, 111.
W2XBB
NEW YORK CITY
FREQUENCY: 96000-102000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Bamberger Broadcasting
Service. BUSINESS ADDRESS: 1440 Broadway,
New York, N. Y.
W2XAB
NEW YORK CITY
FREQUENCY: Sight 51.25 Mcs. SOUND,
55.75 Mcs. POWER: Sight, 15,000 Watts (meas-
ured at peak of synchronizing pulses); Sound,
7,500 Watts. OWNED AND OPERATED BY:
Columbia Broadcasting System. BUSINESS
ADDRESS: 485 Madison Ave. PHONE: Wlck-
ersham ,2-2000. STUDIO ADDRESS: Grand
Central Terminal Bldg., 15 Vanderbilt Ave.
TRANSMITTER AND ANTENNA LOCATION:
Chrysler Bldg.
Personnel
Executive Director of Television,
Adrian Murphy
Manager of Television Operations,
Leonard Hole
Director of Television Programs. .Gilbert Seldes
Chief Engineer Dr. Peter C. Goldmark
Assistant Chief Engineer John N. Dyer
FACILITIES
The transmitter facilities of Station W2XAB
are located on the 73, 74 and 75 floors of
the Chrysler Building. The video transmitter
radiates a single side band signal of nega-
tive polarity with a frequency band width
of 30 cycles to 4.25 Mc. DC transmission
is employed. The transmitter radiates about
15 kw on the peaks of the synchronizing
pulses. The audio transmitter radiates about
7.5 kw of carrier power. Pre-emphasis of the
high audio frequencies is used in accord-
ance with suggested standards. The video
and the audio input and monitoring equip-
ment is located in a shielded room on the
74 floor where 'he transmitters also are situ-
ated. On the 73 floor transformers, reactors,
motor generators and water cooling equip-
ment are placed, while the air conditioning
equipment and the single side band filter
are on the 75 floor.
COLOR TELEVISION
In September, 1940, CBS first showed to the
press Color Television from film. Within less
than four months Columbia's engineers had
carried to the demonstration stage a large
number of additional developments in the color
television field.
The following specific developments of the
Columbia laboratories were demonstrated to
the Federal Communications Commission and
representatives of the industry on January 25,
1941:
(1) Real life objects and human beings were
televised in natural color.
(2) Color breakup was proven to be no prob-
lem.
(3) High fidelity of color rendition was shown.
(This simplifies the makeup problems, since
women now need only ordinary street
makeup when appearing before the tele-
vision camera).
(4) The level of light intensity on the scene for
color television was well within the bounds
of practicality.
* Station had a construction permit at time of
going to press and no further information was
available.
903
TELEVISION STATIONS
(5) Cool fluorescent lighting was used. (The
studio temperature was comfortable).
(6) That a color television receiver need not
be large was indicated by the small and
compact table model receiver on which the
full color images appeared.
(7) Operation of a special speed control for the
receiver color disc. This makes the receiver
and studio color filters run at identical
speeds even when on different power sup-
plies.
(8) A simple push button device for putting the
colors at the receiver in step with the colors
at the pick-up end.
(9) A new 24-frame-per-second scanner of film
showed that color film, taken by any ama-
teur or commercial camera, can be picked
up for color television.
(10) Multi-channel operation for color television
demonstrated a lap dissolve technique of
one color scene fading smoothly and gradu-
ally into another.
That much in everyday life is given mean-
ing by color was demonstrated comparatively
by scenes in black and white, and then by
the same scenes in color. Illustrations last
year revealed that in fields of educational and
cultural pursuits, such as geography and art,
color is required for fuller understanding and
appreciation.
The color television pictures also showed
how in football, as in other sports, the dis-
tinctively colored uniforms of the players
identify them at once, and make the play easy
to follow. A dramatic example of a football
sequence was televised from color film. Here,
there were comparative shots showing the
same plays in black and white, and then in
color. In black and white, identity of the teams
was lost, and the course of the play had little
meaning. In the color pictures, however, even
when the play was tangled and complicated,
the ball carrier could be followed as he crashed
through the opposing line.
W6XCB
*
W2XCB
*
AREA OF NEW YORK CITY
(PORTABLE)
FREQUENCY: 336000-348000 Kc. POWER:
6V2 Watts (Sight only). OWNED AND OPER-
ATED BY: Columbia Broadcasting System.
BUSINESS ADDRESS: 485 Madison Ave., New
York, N. Y.
W9XCB
CHICAGO
FREQUENCY: 78000-84000 Kc. POWER:
Sight, 1000 Watts; Sound. 1000 Watts. OWNED
AND OPERATED BY: Columbia Broadcasting
System, Inc. BUSINESS ADDRESS: 410 N.
Michigan Ave., Chicago, 111.
LOS ANGELES
FREQUENCY: 162000-168000 Kc. POWER:
Sight. 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Columbia Broadcasting
System, Inc. BUSINESS ADDRESS: 6121 Sun-
set Blvd., Los Angeles, Calif.
W8XCT
CINCINNATI
FREQUENCY: 50000-56000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Crosley Corp. BUSINESS
ADDRESS: 1329 Arlington St., Cincinnati, Ohio.
W6XAO
LOS ANGELES (HOLLYWOOD)—
EST. 1931
FREQUENCY: Sight, 51250 Kc; Sound,
55750 Kc. POWER: Sight, 1000 Watts; Sound,
150 Watts. OWNED AND OPERATED BY: Don
Lee Broadcasting System. BUSINESS AD-
DRESS: 5515 Melrose Ave., Hollywood.
PHONE: VAndike 7111. STUDIO AND TRANS-
MITTER LOCATION: 1 Lee Drive, Mt. Lee.
Hollywood. TIME ON THE AIR: Sunday, 1:15
to 4:00 P.M.; Monday and Friday, 8:15 to 10:30
P.M.; Tuesday and Thursday, 8:00 to 9:15
P.M.; Wednesday, 8:00 to 9:45 P.M.; Saturday,
2:00 to 4:30 P.M. and 8:00 to 9:15 .M.
Personnel
President Thomas S. Lee
Vice-President and General Manager,
Lewis Allen Weiss
Director of Television Harry R. Lubcke
Assistant Director of Television Wilbur E. Thorp
Television Engineer William S. Klein
Television Engineer Harold W. Jury
Television Engineer Robert L. Pitzer
Television Producer Ray Coffin
Assistant Director L. Turner
Audio Engineer H. Lyons
Makeup Man A. Cramer
FACILITIES
SYSTEM IN USE: 441 line 30-60 frame and
525 30-60 frame. Standard, cathode-ray. Hori-
zontal Polarization. Film equipment for broad-
casting newsreels, shorts, and test items.
Mosaic live-pickup camera equipment for
studio pickup. Portable television cameras
and equipment for outside events. (W6XDU)
RCA Manufacture.
W6XDU operates on 324 Megacycles and is
a beam relay type transmitter.
* Station had a construction permit at time of
going to press and no further information was
available.
904
TELEVISION STATIONS
DEVELOPMENTS OF 1940: During 1940.
W6XAO provided Los Angeles and surround-
ing cities with a complete television service.
Daily programs were transmitted for a total
oi 840 hours, including 224 hours of remote
television pickup via W6XDU on 73 separate
programs.
The studio presentations included educa-
tional items and demonstrations, interviews,
singers, dancers, fashion shows, sports exhi-
bitions and instruction, plays, dramas, musical
comedies, serial plays and many variations of
the above.
Film presentations included full-length fea-
tures, comedies, travel shorts, educational
reels, and industrial subjects. Many disaster
pickups, such as an oilwell fire, metropolitan
fires, flood damage, sea and wind damage at
the Beach cities, and earthquake damage in
Imperial Valley were recorded on 16mm. film
and telecast soon after happening.
Remote television pickups included weekly
pickup of the Hollywood Stars Coast League
professional baseball, twice weekly pickup of
professional boxing and wrestling bouts at
the American Legion Stadium in Hollywood,
pickup of the filming of the Lum-and-Abner
picture "Dreaming Out Loud" from a major
motion picture lot, televising the Soap-box
Derby, the Pasadena New Year's Tournament
of Roses Parade, the Hollywood Bowl Easter
Sunrise Service, the Young Skippers Regatta,
the Coast IRE-AIEE Convention, the Screen
Actors Guild Bathing Beauty Parade and many
other events of interest.
Personalities to appear before our cameras
have included Dick Powell, Tyrone Power,
Kenny Baker, Leo Carrillo, Maxine Gray, Betty
Jane Rhodes, Fritz Leiber, Don Wilson, Max
Rheinhardt, Clarence Brown, Sally Rand, Ar-
turo Godoy, Rube Wolf, and many others, less
well-known but ranking in top interest and
ability over television.
RECEIVERS: Receivers are on sale to the
public in large department stores and radio
dealers. A few hundred receivers are esti-
mated to be in operation in Los Angeles,
Hollywood, Inglewood, West Hollywood, North
Hollywood, Burbank, Glendale,, Pasadena,
Long Beach and Pomona. The greatest distance
of public reception is recorded at the city
of Pomona which is thirty miles airline east
of W6XAO and behind a range of hills.
PUBLIC DEMONSTRATIONS: Public demon-
strations of the Don Lee television transmis-
sion are held almost daily by large down-
town department stores and radio dealers.
PATENTS: United States and foreign patents
covering film and live pickup, amplification,
scanning sources, synchronization, receivers
and cathode-ray tubes of Harry R. Lubcke
are used in the work. The methods and
equipment of the Don Lee System, though
producing RMA Standard images functions
considerably differently from those of other
television organizations.
W6XDU
AREA OF LOS ANGELES
(PORTABLE)
FREQUENCY: 318000-330000 Kc. POWER:
6V2 Watts (Sight only). OWNED AND OPER-
ATED BY: Don Lee Broadcasting System.
BUSINESS ADDRESS: 5515 Melrose Ave., Hol-
lywood, Calif.
W6XDL
*
SAN FRANCISCO— EST. 1941
FREQUENCY: 50000-56000 Kc. POWER:
Sight. 1000 Watts; Sound. 1000 Watts. OWNED
AND OPERATED BY: Don Lee Broadcasting
System. BUSINESS ADDRESS: 5515 Melrose
Ave., Hollywood. STUDIO AND TRANSMITTER
LOCATION: San Francisco.
W2XVT
PASSAIC, N. J.— EST. 1938
FREQUENCY: Sight, 79.25 Mc; Sound, 83.75
Mc. POWER: 5000 Watts (Sight and Sound).
OWNED AND OPERATED BY: Allen B. Du-
Mont Laboratories, Inc. BUSINESS ADDRESS:
2 Main Ave. STUDIO ADDRESS: Same.
TRANSMITTER AND ANTENNA LOCATION:
Same.
FACILITIES
The transmitter is being used to test out the
features of the DuMont Television System
which does away with the necessity of the
standardization of the number of pictures per
second or lines per picture. This system re-
quires approximately one-half the frequency
band over that required by conventional
systems now in use. At the end of 1940
transmitter was testing with 735 lines and
15 pictures per second.
W10XKT
AREA OF PASSAIC, N. J.
(PORTABLE)
FREQUENCY: Sight, 264 Mc. POWER: 50
Watts (Sight only). OWNED AND OPERATED
BY: Allen B. DuMont Laboratories, Inc. BUSI-
NESS ADDRESS: 2 Main Ave., Passaic, N. J.
STUDIO ADDRESS: Variable. TRANSMITTER
* Station had a construction permit at time of
going to press and no further information was
available.
905
TELEVISION STAT IONS
AND ANTENNA LOCATION: Variable. TIME
ON THE AIR: No stated schedule.
FACILITIES
This transmitter is used to pick up outside
events.
W2XWV
NEW YORK CITY
FREQUENCY: Sight, 79.25 Mc; Sound, 83.75
Mc. POWER: 1000 Watts (Sight and Sound).
OWNED AND OPERATED BY: Allen B. DuMont
Laboratories, Inc. BUSINESS ADDRESS: 515
Madison Ave., New York, N. Y. STUDIO
ADDRESS: Same. TRANSMITTER AND AN-
TENNA LOCATION: Same.
FACILITIES
This transmitter utilizing DuMont television
system has complete facilities for the transmis-
sion of film, direct pick-up and studio programs.
W3XWT
WASHINGTON, D. C.
FREQUENCY: 50000-56C00 Kc. POWER:
1000 Watts (Sight and Sound). OWNED AND
OPERATED BY: Allen DuMont Laboratories,
Inc. BUSINESS ADDRESS: 2 Main Ave., Pas-
saic, N. J. STUDIO, TRANSMITTER AND AN-
TENNA LOCATION: Washington, D. C.
unassignecr
FORT WAYNE, IND.
FREQUENCY: 66000-72000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Farnsworth Television &
Radio Corp. BUSINESS ADDRESS: Fort Wayne,
Ind.
WiXA
BRIDGEPORT— EST. 1939
FREQUENCY: 60,000 to 86,000 Kc. POWER:
Sight, 175 Watts; Sound, 100 Watts. OWNED
AND OPERATED BY: General Electric Co.
BUSINESS, STUDIO, TRANSMITTER AND AN-
TENNA LOCATIONS: Bridgeport.
W2XB
SCHENECTADY— EST. 1939
FREQUENCY: Sight, 67,250 Kc; Sound, 71,-
750 Kc. (Channel 3). POWER: Sight, 10,000
Watts; Sound, 3000 Watts. OWNED AND
OPERATED BY: General Electric Co. BUSI-
NESS ADDRESS: 1 River Road. STUDIO AD-
DRESS: Same. TRANSMITTER AND AN-
TENNA LOCATION: Helderberg Mountains,
12 miles south of Schenectady. TIME ON THE
AIR: No stated schedule.
Personnel
Technical Supervisor W. J. Purcell
Program Manager J. G. T. Gilmour
FACILITIES
G. E. uses a system similar to the RCA-
NBC equipment but with several entirely new
variations. This includes low level modulation
with radio relay link between studio and trans-
mitter and linear Class B R. F. amplifiers to
bring the power up to 40 kilowatts black level.
It is an all-electric system designed to produce
a 441-line definition, 30 frames per second, 60
fields per second with an aspect ratio of 4 to 3.
General Electric has developed high power
transmission at television frequencies and
proper modulation of the television carrier sig-
nal. It has also developed improved vacuum
tubes which exhibit more favorable character-
istics, developed wide band output coupling
circuits without sacrificing plate efficiency and
increased transmission fidelity by expanding
the frequency range up to 4 megacycles.
Simultaneous operation of stations at Schenec-
tady and Bridgeport on the same frequency
is expected to increase knowledge of diurnal
and seasonal signal strength variations and
determination of the amount of interference
permissable, necessary geographic separation
and effect of directional antennas.
This transmitter provides a high signal
level to Albany, Troy, Schenectady and other
nearby cities.
Engineering field tests are now in progress
and a regular schedule of public broadcasts
is expected to be announced late in 1939 or
early in 1940. Engineering tests also under
way on receiving equipment at a special
receiving site in the Helderbergs near the
transmitter which are expected to result in
high quality reception of programs from New
York City suitable for rebroadcast transmis-
sion over W2XB.
Technical supervision under W. J. Purcell;
program manager, J. G. T. Gilmour.
W2XD-W2XH
SCHENECTADY— EST. 1939
FREQUENCY: W2XD: 156,000 to 168.000
Kcs., used for relaying programs; W2XH: 288,-
000 to 294,C00 Kcs., used for experimental
laboratory work. POWER: 40 Watts (Sight,
only). OWNED AND OPERATED BY: Gen-
eral Electric Co. BUSINESS AND STUDIO
ADDRESS: 1 River Road. TRANSMITTER AND
Station had a construction permit at time of
going to press and no further information was
available.
906
TELEVISION STAT IONS
ANTENNA LOCATION: Schenectady. TIME
ON THE AIR: No stated schedule.
FACILITIES
These stations, on completion, will be used
for the most part in connection with experi-
mental work in the laboratory and to supple-
ment the experimental public service television
programs of the G.E.'s Helderberg and Bridge-
port transmitters. One of the Schenectady
transmitters, W2XD, serves as a relay
visual station to transmit programs from the
studio to the transmitter on a sharply di-
rective beam obviating the necessity of a
coaxial cable. For further information con-
cerning system used for these stations, facili-
ties, etc., see information listed under W2XB,
Schenectady, N. Y. (above).
W1*XG
BOSTON
FREQUENCY: 51.25 Mc. POWER: 500 Watts
(visual). OWNED AND OPERATED BY: Gen-
eral Television Corp. PHONE: Commonwealth
6410. BUSINESS ADDRESS: 70 Brookline Ave.
STUDIO, TRANSMITTER AND ANTENNA LO-
CATION: 70 Brookline Ave. TIME ON THE
AIR: Monday through Friday, 2:30 to 3:30 P.M.
and 8:30 to 9:30 P.M.
Personnel
President Thompson L. Guernsey
Program Director Stuart Mosher
Musical Director William Fuller
Chief Engineer Hollis Baird
6XLJ
LOS ANGELES
FREQUENCY: 186000-192000 Kc. POWER:
Sight, 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: B. B. Shapiro, F. P. Sha-
piro and H. Shapiro, d b as Leroy's Jewelers.
BUSINESS ADDRESS: Los Angeles, Calif.
W9XAK
*
MANHATTAN, KANS.
FREQUENCY: 50000-56000 Kc. POWER:
Sight, 100 Watts; Sound, 100 Watts. OWNED
AND OPERATED BY: Kansas State College of
Agriculture & Applied Science. BUSINESS
ADDRESS: Manhattan, Kans.
W6XMC
LOS ANGELES
FREQUENCY: 210000-216000 Kc. POWER:
Sight. 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: May Department Stores
Co. BUSINESS ADDRESS: Los Angeles, Calif.
W21VIT
*
NEW YORK CITY
FREQUENCY: 162000-168000 Kc. POWER:
Sight, 250 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Metropolitan Television,
Inc. BUSINESS ADDRESS: New York, N. Y.
W6X H H
LOS ANGELES
FREQUENCY: 60000-66000 Kc. POWER:
Sight, 10000 Watts; Sound. 10000 Watts.
OWNED AND OPERATED BY: Hughes Tool
Co. BUSINESS ADDRESS: Los Angeles, Calif.
W6XHT
*
SAN FRANCISCO
FREQUENCY: 60000-66000 Kc. POWER:
Sight. 1000 Watts; Sound, 1000 Watts. OWNED
AND OPERATED BY: Hughes Tool Co. BUSI-
NESS ADDRESS: San Francisco, Calif.
W9XM J
MILWAUKEE
FREQUENCY: 66000 to 72000 Kc. POWER:
1000 Watts (Sight and Sound). OWNED AND
OPERATED BY: The Journal Co. BUSINESS
ADDRESS: 333 West State St., Milwaukee,
Wise.
W2XBS
NEW YORK CITY— EST. 1928
FREQUENCY: Sight, 51250 Kc; Sound,
55750 Kc. POWER: Sight, 12000 Watts; Sound,
15000 Watts. OWNED AND OPERATED BY:
National Broadcasting Co. BUSINESS AD-
DRESS: 30 Rockefeller Plaza. STUDIO AD-
DRESS: Same. TRANSMITTER LOCATION:
Empire State Bldg.
Personnel
Vice-President In Charge of Television,
A. H. Morton
Assistant to the Vice-President, Noran E. Kersta
Manager of Television Program Division,
Thomas H. Hutchinson
Chief Television Engineer. . . .Robert E. Shelby
FACILITIES
This station uses the RCA television system.
Beginning on April 30, 1939, a regular tele-
vision program service for the public in the
New York City area was inaugurated. Service
continued until July 31. 1940 when a tempo-
* Station had a construction permit at time of
going to press and no further information was
available.
907
TELEVISION STATIONS
• •
rary cessation occurred to permit alteration in
transmitter equipment necessary to comply
with a new channel assignment made by the
Federal Communications Commission. Since
October 27, 1940, testing of the new equipment
has been taking place in the form of an irreg-
ular and limited program schedule. When
these tests are completed an increased pro-
gram service is contemplated.
Television transmissions over W2XBS have
been in accordance with RMA Technical Stan-
dards. RCA studio and transmitter equipment
is utilized. The programs are supplied from a
direct pickup studio equipped with three cam-
eras, a film studio equipped with two cameras,
a mobile unit having two cameras for tele-
vising scenes outside the studio and a trans-
portable unit for supplementing mobile unit
service. A large variety of programs utilizing
all methods of pickup has been transmitted,
and a systematic study of audience reaction
has been developed. The National Broadcast-
ing Co. employs over 50 persons in its tele-
vision activity.
Signals of this station have been received
within a radius of approximately 60 miles. Con-
siderably longer distances are not uncommon.
In fact, W2XB, a television transmitter in
Schenectady, has relayed program from
W2XBS after receiving signals over an air line
distance of 120 miles.
Besides this station the National Broadcast-
ing Co. operates Television Station W2XBT.
mobile television station v/hich operates on
Channel No. 8 (162,000-168.000 Kc.) with a
power of 400 Watts for sight transmission and
100 Watts for sound transmission. A transport-
able sight transmitter, W2XBU, is also oper-
ated by the National Broadcasting Co. This
transmitter is licensed to operate in two chan-
nels (282,000 to 288,000 Kc. and 288,000 to
294.000 Kc.) The power for sight transmission
for the latter is 15 watts.
HISTORY
Experimental television station W2XBS was
originally installed at the RCA Technical and
Test Laboratory, Van Cortlandt Park, New
York City. The first construction permit was
granted on April 4, 1928 and the first tem-
porary license was issued in June, 1928. From
time to time various station permits allowed
television experimental transmission on 4800
Kc, 2300 to 3300 Kc, 2050 to 2150 Kc, 2000
to 2100 Kc. and 2100 to 2200 Kc. The first
permanent license was issued on December
1, 1928 with an assigned frequency band of
2100 to 2200 Kc. In the latter part of 1928
the station was moved to the RCA Photo-
phone Building, 411 Fifth Avenue. On June
27, 1930, it was moved to the Times Square
Studio of the National Broadcasting Company,
where on July 7. 1930 it passed from RCA
to NBC management.
In 1931 NBC television was carried on from
W2XBS's present location on the top of the
Empire State Building.
During 1936 and 1937 NBC operated with
the new high definition standards, demonstrat-
ing television to hundreds of groups from all
walks of industrial and national life.
In 1938 standards were further improved to
conform with the Radio Manufacturers Asso-
ciation recommendations.
Television mobile equipment was demon-
strated in Washington, D. C, for Congress in
February, 1939, just prior to the beginning of
the New York public service on April 30, 1939.
Outstanding transmissions since then include
the Inaugural Exercises of the New York
World's Fairs of 1939 and 1940; the complete
proceedings of the Republican National Con-
vention meeting in Philadelphia (sent by co-
axial cable from Philadelphia to New York for
transmission by W2XBS); the Democratic and
Republican political rallies from Madison
Square Garden prior to the 1940 election; and
the transmission of actual returns on Election
night.
Standards of transmission continue to con-
form to recommendations of the RMA. Future
standards to be used will be those chosen by
the National Television Systems Committee.
W2XBT
AREA OF NEW YORK, N. Y.
(PORTABLE)
FREQUENCY: Sight 162000-168000 Kc
POWER: Sight, 400 Watts; Sound, 100 Watts.
OWNED AND OPERATED BY: National Broad-
casting Co. BUSINESS ADDRESS: 30 Rocke-
feller Plaza. STUDIO ADDRESS: Variable (out-
door and indoor remotes). TRANSMITTER AND
ANTENNA LOCATION: Variable (Mobile Unit
IB).
FACILITIES
This transmitter is a mobile unit used for
pickups of remote programs with public in-
terest such as baseball, football, boxing,
wrestling, parades, public meetings, sidewalk
interviews, aircraft flying and performance,
etc. The technical staff for the unit consists
of nine persons. Two cameras connect to
the unit by means of 400 to 800 feet of 32 con-
ductor cable. Picture in its completed state
is sent to the transmitter unit through the
cable and thence to the Empire State Building
receiving location by means of a permanent
antenna on the unit or a portable antenna
which is affixed to roof tops, etc. At the end
of 1940 power was obtained from public
utility mains (750 foot cable carried). The
greatest distance of successful transmissions
at the time of going to press was 27 miles
on test and 24 miles on a regularly scheduled
tennis telecast.
908
TELEVISION STATIONS
W2XBU
AREA OF NEW YORK, N. Y.
(PORTABLE)
FREQUENCY: Sight only licensed at present
282,000-288.000 Kc. and 288,000-294,000 Kc.
POWER: Sight only. 15 watts. OWNED AND
OPERATED BY: National Broadcasting Co.
BUSINESS ADDRESS: 30 Rockefeller Plaza.
STUDIO ADDRESS: Locale of use variable.
Outdoor and indoor remotes. TRANSMITTER
LOCATION: Variable.
FACILITIES
This transmitter is transportable. It is a
very compact unit weighing under 1000 pounds
divided into carrying casss not exceeding
75 to 90 pounds each. It is used for difficult
remote pickups impractical for the larger Mo-
bile unit W2XBT. The equipment includes in
addition to the transmitter, two cameras with
appropriate monitoring apparatus and operates
from 60 cycle AC current. In practice W2XBU
would relay its signal to the Mobile Unit
nearby (W2XBT) for re-transmission by W2XBS
atop the Empire State Building.
3XPP*
PHILADELPHIA
FREQUENCY: 102000 to 108000 Kc. POWER:
1000 Watts (Sight and Sound). OWNED AND
OPERATED BY: National Broadcasting Co.
BUSINESS ADDRESS: 30 Rockefeller Plaza,
New York, N. Y. STUDIO, TRANSMITTER AND
ANTENNA LOCATION: Philadelphia, Pa.
Personnel
Program Director E. N. Alexander
Engineer in Charge William N. Parker
FACILITIES
This station uses the Philco Television Sys-
tem. Reception is heard in the homes through-
out Philadelphia and surrounding territory
and has been reported from points 50 miles
from the transmitter.
This station is used for experimentation and
research in connection with television develop-
ment. It has been used in field testing many
new standards such as 525 lines, etc.
W3XP
PHILADELPHIA (PORTABLE)—
EST. 1938
FREQUENCY: 234000 to 246000 Kc. POWER:
15 Watts (Sight and sound) (C.P. 125 watts).
OWNED AND OPERATED BY: Philco Radio &
Television Corp. BUSINESS ADDRESS: Tioga
and "C" Sts. STUDIO ADDRESS: Same.
1RANSMITTER AND ANTENNA LOCATION:
Remote pick-ups in and around Philadelphia.
TIME ON THE AIR: No stated schedule.
Personnel
Program Director E. N. Alexander
Engineer in Charge William N. Parker
FACILITIES
This transmitter is used for relaying tele-
vision pickups to the main transmitter, W3XE.
Typical of such programs were the 1940 Re-
publican National Convention and the entire
home football schedule of the University of
Pennsylvania.
W3XNB
WASHINGTON, D. C.
/FREQUENCY: 60000 to 66000 Kc. POWER:
1000 Watts (Sight and Sound). OWNED AND
OPERATED BY: National Broadcasting Co.
BUSINESS ADDRESS: 30 Rockefeller Plaza.
Hew York. N. Y. STUDIO, TRANSMITTER AND
ANTENNA LOCATION: Washington, D. C.
W3XE
PHILADELPHIA— EST. 1931
FREQUENCY: 66000 to 72000 Kc. POWER:
Sight. 10000 Watts; Sound. 10000 Watts.
OWNED AND OPERATED BY: Philco Radio &
Television Corp. BUSINESS ADDRESS: Tioga
and "C" Sts. STUDIO AND TRANSMITTER
LOCATION: Same. TIME ON THE AIR: No
stated schedule; at the end of 1940 station was
maintaining a minimum program schedule of
10 hours per week.
W9XG
*
WEST LAFAYETTE, IND.— EST. 1931
(PORTABLE)
FREQUENCY: 66000 to 72000 Kc. POWER:
750 Watts (Sight and Sound). OWNED AND
OPERATED BY: Purdue University. BUSINESS
ADDRESS: Electric Bldg., Purdue University.
PHONE: 2917. TRANSMITTER LOCATION:
West Lafayette.
* Station had a construction permit and was under
reconstruction at time of going to press. Upon
completion experimental programs only will be
broadcast.
W2XDR
LONG ISLAND CITY, N. Y.
FREQUENCY: 42000 to 56000 Kc. and 60000
to 86000 He. POWER: Sight, 1000 Watts;
* Station had a construction permit at time of
going to press and no further information was
available.
909
TELEVISION STAT IONS
Sound, 500 Watts. OWNED AND OPERATED
BY: Radio Pictures, Inc.
W3XAD
CAMDEN, N. J.— EST. 1931
(PORTABLE)
FREQUENCY: 321,000 to 327,000 Kcs. POW-
ER: Sight, 500 Watts; Sound, 500 Watts.
OWNED AND OPERATED BY: RCA Manu-
facturing Co. BUSINESS ADDRESS: RCA Fre-
quency Bureau, 30 Rockefeller Plaza, New
York City. TRANSMITTER LOCATION: Port-
able Laboratories in Camden, N. J. TIME ON
THE AIR: No stated schedule.
FACILITIES
This station is an experimental portable
unit and no one system is strictly adhered
to; a complete description of the basic method
used in transmission is given in the Pro-
ceeding of the Institute of Radio Engineers
(Vol. 22, No. 1. November, 1934).
Several experimental television receivers
have been set up within a 2 or 3 mile radius
for experimental purposes.
The frequency band occupied by this trans-
mitter varies from one to six megacycles on
each side of the carrier. The band emitted
during a particular test period is dependent
upon the particular experimental project under
test. This band width is determined by meas-
uring the overall frequency characteristics of
the system.
W3XEP
CAMDEN, N. J.— EST. 1935
FREQUENCY: 84000 to 90000 Kc. POWER:
Sight, 30000 Watts; Sound, 30000 Watts.
OWNED AND OPERATED BY: RCA Manufac-
turing Co. BUSINESS ADDRESS: RCA Fre-
quency Bureau, 30 Rockefeller Plaza, New
York City. TRANSMITTER LOCATION, Cam-
den, N. J. TIME ON THE AIR: No stated
schedule.
FACILITIES
This station is experimental and no one sys-
tem is strictly adhered to; a complete descrip-
tion of the basic method used in transmission
is given in the Proceeding of the Institute of
Radio Engineers (Vol. 22, No. 11, November,
1934).
Several experimental television receivers
have been set up within 2 or 3 miles of each
other. The receivers are a part of the equip-
ment used in television research.
The frequency band occupied by the trans-
mitter varies from one to six megacycles on
each side of the carrier. The band emitted
during a particular test period is dependent
upon the particular experimental project
under test. This band width is determined
by measuring the overall frequency character-
istics of the system.
6XLA
*
LOS ANGELES
FREQUENCY: 234000-246000 Kc. POWER:
Sight, 250 Watts; Sound, 250 Watts. OWNED
AND OPERATED BY: Television Productions.
Inc. BUSINESS ADDRESS: Los Angeles, Calif.
W9XUI
IOWA CITY
FREQUENCY: 50000 to 56000 Kc. and 210000
to 216000 Kc. (Sight only). POWER: 100 Watts
(Sight only). OWNED AND OPERATED BY:
University of Iowa. BUSINESS ADDRESS: Iowa
City. STUDIO, TRANSMITTER AND ANTENNA
LOCATION: Same.
Personnel
Head of Electrical Engineering Department,
E. B. Kurtz
WSXYZ
LOS ANGELES
FREQUENCY: 78000 to 84000 Kc. POWER:
1000 Watts (Sight and Sound). OWNED AND
OPERATED BY: Television Productions, Inc.
BUSINESS ADDRESS: Los Angeles, Calif.
STUDIO, TRANSMITTER AND ANTENNA LO-
CATION: Same.
W3XAU
*
PHILADELPHIA
FREQUENCY: 84000 to 90000 Kc. POWER:
1003 Watts (Sight and Sound). OWNED AND
OPERATED BY: WCAU Broadcasting Co. BUSI-
NESS ADDRESS: 1622 Chestnut St., Philadel-
phia, Pa. STUDIO, TRANSMITTER AND AN-
TENNA LOCATION: Philadelphia, Pa.
W9XZV
CHICAGO, ILL.
FREQUENCY: Sight, 51.25 Ma; Sound, 55.75
Mc. POWER: 1000 Watts (Sight and Sound).
OWNED AND OPERATED BY: Zenith Radio
Corp. BUSINESS ADDRESS: 6001 Dickens
Ave. PHONE: BErkshire 7500. STUDIO AD-
DRESS: Same. TRANSMITTER AND AN-
TENNA LOCATION: Same.
Personnel
President E. F. McDonald, Jr.
Station Manager J. E. Brown
* Station had a construction permit at time of
going to press and no further information was
available.
910
Television Headlines
Of 1940 — From Radio Daily
JANUARY
Jan. 3 — Philco's Prexy Gubb Sees Television In
For Big Improvement.
Jan. 9 — More Film Material Set For NBC's Tele-
vision.
Jan. iO — Bulova Uses Television To Show New
Line.
Low Cost "Boosters" Speed Television Net-
work.
Jan. 12— FM Group To Ask FCC Delay On Tele-
vision Decision.
Jan. 16 — Television Hearing Under Way; Varied
Viewpoints Heard By FCC Both Defending
And Attacking The Commission's Report.
Jan. 18 — Kesten Offers Television Plan; Pro-
posals For Protecting Both Public And In-
dustry Against Kickback; FCC Hearing
Resumes.
Jan. 22 — Television Hearing Gets Serious; Ram-
ifications Over RMA Standards Keeps Chair-
man Fly On The Alert; DuMont Battles
"Freezing."
Jan. 23 — Television Standards In "Middle" Of
Confusing Free-For-AII.
Jan. 24 — Fly Ends Television Hearing; Scrappy
Pros And Cons Over Patents, License-Agree-
ments Toward Close; Summaries To Be
Filed.
Germany Resuming Television On a Skeleton
Basis.
Jan. 31 — New RCA Television Relay Developed;
Can Cover Vast Area.
Lubcke Sees Don Lee Telecasting 100 Miles.
FEBRUARY
Feb. 1 — Television's "Crucial" Moment; Much
Depends On Commission's Tour Which
Starts Today; All Concerns File Hearing-
Memoranda.
Feb. 2 — Television Briefs Differ Widely As To
Standard And Public.
Great Britain May Resume Television Utiliz-
ing Phone Wires.
Feb. 6 — FCC Concludes Television Tour; Views
RCA's Large Screen.
Feb. 7 — Complete Legitimate Drama Gets Equity
Television Okay.
Feb. 9 — Television's Light Sensitivity Aided By
New Discovery.
Feb. 14 — Equity Names Its Representatives For
Union Television Board.
Feb. 16 — Philco Television Progresses With 605-
Line Picture.
Asks FCC To Approve Immediate Com-
mercial Television.
Feb. 19 — See IATSE Grabbing Television For
Own Jurisdiction.
Feb. 20 — Seeks "Junior" Union Talent For Ex-
perimental Television And FM.
Feb. 23 — Coast Television Impresses FCC Field
Inspector.
First Dual Television Show Gets Under Way
Over NBC.
Feb. 27 — Television Hook-up Feasible Between
New York And Chicago.
Feb. 29 — See United States In Television Lead,
Says Scophony Official.
MARCH
Mar. 1 — Television Standards Kept Open; Lim-
ited Commercials With Coast Borne By
Sponsor Set For September 1 ; Larger Screens
Favored By FCC.
NBC Boosting Schedule Of Special Tele-
vision Shows.
Mar. 5 — Television Steps Np Survey Of Film
Availability.
International Television Convention Readies
For Coast In June.
Mar. 6 — NBC Television "Mysteries" To Give
Cash Prizes.
KFRC Closes Television Deal To Give Don
Lee Films.
Mar. 7 — Television From Airplane Proves Revela-
tion.
Morton Of NBC Tells Chicago It Is Second
Television Market.
Mar. 13 — RCA Television Sales Drive; As Ex-
pected, Set Prices Are To Be Cut One-Third
And To Hold For Two Years; Extensive
Advertising Campaigns.
Mar. 14 — Esso Signs For NBC Television; Limited
Commercial Set, While RCA Files For Three
More Stations.
Mar. 19 — Armstrong Fires First FM Gun; In-
ventor Presents Case As Opening Witness
In FCC Hearing; Sees Television Use For
Higher Frequency.
Mar. 21 — Special NBC Service For Television Set
Owners.
Agency Radio Executives Attend Esso Tele-
vision Debut.
Cath-Ray Introduces Low Priced Television
Set.
Mar. 22 — Public Reaction Good To Lower Priced
Television Units.
Mar. 25— RCA-NBC Covers On FM; Application
In For Five Such Stations In Key Cities
Across The Country; Also Files For Tele-
vision CPs.
NBC Television Film Supply Goor For Whole
Year.
FCC Calls Television Hearing; Kills Limited
Commercials.
911
Mar. 26 — RCA Halts Campaign But Not Sale
Of Television Sets.
Mar. 27 — Press Reaction Unfavorable Anent
FCC's New Television Order.
APRIL
Apr. 2— Radio Writer's Guild Seeks To Hold
Television Rights.
Apr. 3 — Fly Explains Television Stand; Makes
Two Speeches Defending Action Harping On
Public Protection; Defines Regulatory Powers.
Apr. 4 — Television Setup Grows Tense; RCA et
al Completing Their Briefs For FCC's Hear-
ing Next Monday; Stiff Battle Indicated.
Television And Facsimile Looms In ANPA
Report.
Apr. 9— FCC Opens With DuMont; RCA Tact
Avoids Early Clash In Television Hearing.
Apr. 11 — Senate Hears Television Story; Fly De-
fends Recent Action; Sarnoff Foresees Bil-
lion Dollar Industry; Barbour Introduces FCC
Bill.
Indie Television Manufacturers Ask FCC
For Free Rein On Selling.
Apr. 15 — FDR Fights Monopoly In Television
Field.
First W2XBS Serial Set; DuMont Sales In-
crease.
Apr. 17 — DuMont's September Start Using 625-
Line Pix.
Apr. 19 — Television Set Sales Mount In Metro-
politan Area.
Apr. 22 — Biow Agency Installing Complete Tele-
vision Euipment.
Apr. 23 — Joyce Sees Television As Aid To All
Picture Companies.
Paramount Pictures To Be Telecast By Du-
Mont; FCC Receives Squawk.
Apr. 24 — Say New Television System Aids Cam-
era's Scope.
Apr. 25 — Television-FM Interests File Briefs
With FCC.
Apr. 26 — Morton Reviews Television Year; Sees
Regional Net In Offing.
Apr. 29 — Philco New Financing To Cover Tele-
vision And FM.
Apr. 30 — Farnsworth For Television; Zenith Will
Lay Off.
MAY
May 1 — Urges FCC To Free Television; Farns-
worth Brief Favors Commercial Status Im-
mediately, Unrestricted; See Public's Role
Important.
May 6 — RCA's Strong Plea For Television's
Freedom.
NBC Will Present A Television Beauty Show.
May 7 — Television Political Debut At GOP Con-
vention.
May 8 — Attack FCC's Policies; Lundeen And
GOP Chairman Both Denounce Commission
Tactics As Fly Speeds Television Report.
NBC Large Screen Television Show Reveals
Perfect Reception.
May 9 — Over 100 Television Sets Weekly Being
Sold In New York.
May 10 — CBS Strong For Television; Denies Op-
j33s!tion To Its Development, Citing Very
Costly Pioneering Although Not Owning
Patents.
May 14 — Television Report In Few Days; Final
Draft Being Set By Counsel But FCC Remains
Non-Committal As To Actual Content.
May 16 — Television's Relay System Visioned By
Harbord.
Television Headline 1940 New York World's
Fair.
May 21 — Fly Sees Television Report Delay; NBC-
RCA Mulls Channel Loss.
May 22— DuMont Off Smaller Sets; Large Tele-
vision Screens Only.
May 23 — Twenty-Nine Television Patent Being
Sold By Receiver.
May 24 — Secures Patent For New Television
Color System.
May 28 — DuMont Has Television Subject At
Paramount Theaters.
May 28 — Quash Television Commercials; FCC's
Report Still Holds Off September I Order
For Limited Business, Until All Are Agreed
On Standards.
May 29 — Television Report Flayed By Senator
Lundeen.
JUNE
June 3 — Fair Radio Time Booms; More Than 100
Shows Originating On Grounds Weekly; Tel-
evision And Facsimile Attract Large Crowds.
DuMont Expanding Plant To Meet Heavy
Demand.
June 4 — Fly Finds No Television Hurry; Others
View Big Industry.
June 7 — Farnsworth Shows Television Units At
Sales Session.
June 11 — Monopoly Report Ready; Release With-
in Three Days Says Fly Who Adds That
Television Setup Has "Proved Encouraging."
June 13 — Sees Television Mobile Unit As U. S.
Defense Measure.
June 14 — Craven Tells Lundeen Television Will
Be Helped.
NBC Gets Details Of Its Television Coverage
Ready For GOP Convention.
June 18 — Net Cuts Television Staff; Time Sched-
ule Remains.
June 19 — FCC Sets New Rules Governing Tele-
vision.
June 20 — DuMont's Transmitter Opens New York
Television Tests.
Kolorama Television Lab. Seeks Okay For
Reorganization.
June 24 — Television's Severest Test Underway
In Philadelphia.
June 25 — Television From Philadelphia Held
Highly Satisfactory.
June 28 — Initial Deliveries Made Of New Du-
Mont Television Set.
JULY
July 1 — Don Lee Rushing Plans For Television
Plant On January 1.
July 5— RMA Withholds Tie-Up With Coast
Television Show.
July 8 — Extensive Television Program For New
York World's Fair.
July 11 — TelevisionrPathe In Tieup To Cover
Convention,
JPU2
IATSE Sets Committee To Survey Television
On Coast.
July 15 — Balaban b Katz's Television Station
Readied For January 1 Debut.
July 17 — DuMont Reverts To Leases In Tele-
vision Set Selling Plan.
July 18 — NBC And Don Lee Television Taking
No. 1 Channel.
July 22 — Baker Made Chairman Of New Tele-
vision Committee.
Television Improvement Revealed By New
York World's Fair Poll.
July 23 — Assign New Channels For CBS-DuMont
Television.
Television Outlook "Encouraging" And Setup
Good, Says Fly.
July 25 — English Large-Screen Television Plans
Early Debut In U. S.
July 26 — WCAU Gets Television Construction
Permit; Purdue And Iowa University Also
Get Okay.
DuMont Commends NBC In Making Tele-
vision Change.
"Unit Assembly" Urged In Television Con-
struction.
Aug. 1 — National Television Committee Set;
Nine Subcommittees To Prepare Studies Of
Individual Probfc.ns; Compromise On Stand-
ards In Offing.
Television Takes Vacation.
Aug. 2 — Zenith Television Transmitter Closes
For Line Changes.
Aug. 6 — FCC Grants Two Television CPs In
Chicago And Washington.
Aug. 8 — Two New Television Stations In Los
Angeles And New York.
Aug. 13 — Television Committee Confabs Set For
Next Six Weeks.
Aug. 14 — Expects $200,000,000 Television Sales
Within Coming Decade.
Aug. 15 — Additional Television CPs Sought By
CBS, Balaban & Katz And Television Pro-
ductions, Inc.
Aug. 16 — Frank Mullen Sees Television-FM
Eventually Accepted.
Aug. 19 — Television History Being Compiled By
RMA For National Television Systems Com-
mittee.
Aug. 20 — Television Study Ready January 1 ;
Television Committee Sets Informal Goal
For Completion Of Studies.
Aug. 22 — Commercial Television Otulook Bright-
ens As Committee Chairmen Meet.
Aug. 26 — Television Confab Predicts Broad Re-
organization.
Aug. 27 — Ultimate Television-Motion Picture
Unity Imperative — Fly.
Aug. 29 — Television Okay Received By Crosley
From FCC.
DeForest's Television-Plane To Be Ready In
Year.
Gulf Oil To Sponsor KDKA Television Show.
Aug. 30 — CBS Develops Color Television System.
SEPTEMBER
.Sept. 3 — DuMont Polling Television Audiences
Jtejgarding Programs.
Sept. 5 — CBS Shows Color Television; Special
Demonstration Reveals Sharp, Detailed Trans-
mission For Films; To License Receiver
Manufacturers.
Sept. 17 — See Television Standards Ready By
End Of Year.
Sept. 18 — Agency-Oil Company Join To Televise
Football.
Sept. 19— WOR Granted Permit For New York
Television Otulet.
Sept. 24 — Unions Still Worrying Over Television
Supervision.
Sept. 25— RMA Sets Big Meet Oct. 7-8; Will
Hear FM-Television Reports.
Sept. 26 — Saturday Evening Post Article Attacks
FCC Television Stand.
OCTOBER
Oct. 1 — National Television Systems Committee
To Convene For Panel Discussions.
Oct. 4 — NBC Advances Plans For Television In
Capital.
Oct. 9 — Rush Television Standards For January
1 Completion.
Oct. 14 — See Television Resuming On Big Scale
Soon.
Oct. 18 — CBS Sets Television Tests For January
1941.
Balaban & Katz Gets Television Permit.
Oct. 23 — NBC Resuming Television; First Pro-
gram On Sunday.
Oct. 29— Will Rush FM Says Fly; FCC Meeting
Called For Next Friday To Expedite Station
Applications; Television Committee Reports
Soon.
Oct. 31 — Television Election Coverage; Complete
Pictorial Story To Show Returns — Progress
Of Candidates In Elaborate NBC Plan.
NOVEMBER
Nov. 1 — FCC Stalls Television Confab To Some-
time In January.
Nov. 7—1,400,000 Saw Television During New
York World's Fair.
Nov. 12— IRE Opens 12th Confab; RMA-En-
gineer Institute Starts Sessions With Talks
On Industry Problems; CBS Color Television
Study Today.
Nov. 13 — Optimistic Television Note At En-
gineer Conclave.
Nov. 28 — NBC Not Letting Down In Television
Experiments.
Nov. 29 — Future Television Plans Revealed By
Mullen.
IATSE Considers Television During AFL
Convention.
DECEMBER
Dec. 9— DuMont And WOR Cooperating On
Televising Pigskin Games.
Dec. 10 — NBC Television Transmitter Resumes
Minus "Bugs."
Dec. 11 — Big Television-FM Agenda For En-
gineer Confab.
De:. 13 — W2XBS Television Schedule Accents
Mobile Pickups.
FM-Television Activity To Be Synchronized
By Metropolitan Television, Inc.
Dec. 26 — General Electric Television Show
Readied For Shell Oil,
913
TELEVISION STANDARDS
As an aftermath of the granting of limited commercial television operations, which were
to start on September 1, 1940, and the subsequent revocation of the order by the Federal Com-
munications Commission, television's engineering leaders, representing diverse and in some cases
conflicting schools of thought, met last August to form the National Television Systems
Committee in an attempt to reach an agreement on standards. This committee, while a non-
governmental group, received the full cooperation of the FCC and operated under the auspices
of the Radio Manufacturers' Association. Nine sub-committees made exhaustive studies of
the problem and the result of their work was submitted in the form of a report to the Com-
mission at the end of January.
Twenty-two standards for commercial
television were submitted to the FCC bv
the Committee, following reports of the
various sub-committee chairmen. The
recommendations provided:
1. The width of the standard television
broadcast channel shall bo six megacycles
per second.
2. It shall be standard to locate the pic-
ture carrier 4.5 megacycles per second
lower in frequency than. the unmodulated
sound carrier.
3. It shall be standard to locate the
unmodulated sound carrier 0.25 mega-
cycles per second lower than the upper
frequency limit of the channel.
4. The standard picture transmission
amplitude characteristic agreed upon was
represented by a diagram.
5. The standard number of scanning
lines per frame period in monochrome
shall be 441, interlaced two to one.
6. The standard frame frequency shall
be 30 per second and the standard field
frequency shall be 60 per second in mono-
chrome.
7. The standard aspect ratio of the
transmitted television picture shall be 4
units horizontally to 3 units vertically.
8. It shall be standard, during the ac-
tive scanning intervals, to scan the scene
from left to right horizontally and from
top to bottom vertically, at uniform ve-
locities.
9. It shall be standard in television
transmission to use amplitude modula-
tion for both picture and synchronizing
signals, the two signals occupying differ-
ent amplitude ranges.
10. It shall be standard that decrease
in initial light intensity cause an increase
in radiated power.
11. It shall be standard that the black
level be represented by a definite carrier
level, independent of light and shade in
the picture.
12. It shall be standard to transmit the
black level at 75 per cent (with a toler-
ance of plus or minus 2.5 per cent) of
the peak carrier amplitude.
13. It shall be standard to use fre-
quency modulation for the television
sound transmission.
14. It shall be standard to pre-empha-
size the sound transmission in accordance
with the impedance frequency character-
istic of a series inductance-resistance net-
work having a time constant of 100
microseconds.
15. It shall be standard in television
transmission to radiate the synchronizing
waveform shown in (diagram).
16. It shall be standard that the time
interval between the leading eds;es of
successive horizontal pulses shall vary
less than one-half of one per cent of the
average interval.
17. It shall be standard in television
studio transmission that the rate of
change of the frequency of recurrence of
the leading edges of the horizontal syn-
chronizing signals be not greater than
0.15 per cent per second, the frequency
to be determined by an averaging process
carried out over a period of not less than
20, nor more than 100 lines, such lines not
to include any portion of the vertical
blanking signal.
18. It shall be standard to rate the
picture transmitter in terms of its peak
power when transmitting a standard tele-
vision signal.
19. It shall be standard in the modula-
tion of the picture transmitter that the
radio frequency signal amplitude be 15
per cent or less of the peak amplitude,
for maximum white.
20. It shall be standard to employ in
undulated radiated carrier power of the
sound transmission not less than 50 per
cent nor more than 100 per cent of the
peak radiated power of the picture trans-
mission.
21. It shall be standard in the modula-
tion of the sound that the maximum
deviation shall be plus or minus 75 kilo-
cycles per second.
22. It shall be standard in television
broadcasting to radiate horizontally po-
larized waves.
914
F.C.C. REGULATIONS REGARDING
BROADCAST STATIONS FOR
TELEVISION AND FACSIMILE
As of January 7, 7947
The term "visual broadcast service" means a service rendered by
stations broadcasting images for general public reception. There
are two classes of stations recognized in the visual broadcast
service, namely: Television broadcast stations and Facsimile
broadcast stations.
Television Broadcast Stations
The term "television broadcast sta-
tion" means a station licensed for the
transmission of transient visual images
of moving or fixed objects for simul-
taneous reception and reproduction by
the general public. The transmission
of the synchronized sound (aural
broadcast) is considered an essential
phase of television broadcasting and
one license will be authorized for both
visual and aural broadcast as herein
set forth.
A license for a television broadcast
station will be issued for the purpose of
carrying on research, which must include
engineering experimentation tending to
develop uniform transmission standards
of acceptable technical quality, and which
may include equipment tests, training of
technical personnel, and experimental
programs.
Licensing Requirements
A license for a television broadcast
station will be issued only after a sat-
isfactory showing has been made in re-
gard to the following:
1. That the applicant has a definite
program of research and experimenta-
tion in the technical phases of television
broadcasting, which indicates reasonable
promise of substantial contributions to
the developments of the television art.
2. That upon the authorization of the
proposed station the applicant can and
will proceed immediately with its pro-
gram of research.
3. That the transmission of signals by
radio is essential to the proposed pro-
gram of research and experimentation.
4. That the program of research and
experimentation will be conducted by
qualified personnel.
5. That the applicant is legally, finan-
cially, technically, and otherwise qualified
to carry forward the program.
6. That the public interest, convenience
or necessity will be served through the
operation of the proposed station.
Charges
No charges either direct or indirect
shall be made by the licensee of a tele-
vision station for the production or trans-
mission of either aural or visual pro-
grams transmitted by such station.
Announcements
A licensee of a television broadcast
station shall make station identification
announcement (call letters and location)
at the beginning and ending of each time
of operation and during operation (other
than purely test operation) on the hour
and half hour as provided below:
1. Such identification announcement
during operation need not be made when
to make such announcement would in-
terrupt a single consecutive speech, play,
religious service, symphony concert, or
operatic production of longer duration
than 30 minutes. In such cases the iden-
tification announcement shall be made at
the first interruption of the entertain-
ment continuity and at the conclusion of
such program.
2. In case of variety-show program,
baseball-game broadcasts, or similar pro-
gram of longer duration than 30 minutes,
the identification announcement shall be
915
made within 5 minutes of the hour and
half hour.
3. In case of all other programs (ex-
cept as provided in paragraphs (1) and
(2) of this section) the identification an-
nouncement shall be made within 2 min-
utes of the hour and half hour.
4. In making the identification an-
nouncement, the call letters shall be given
only on the channel of the station identi-
fied thereby.
At the same time station identification
announcements are made, there shall be
added the following:
"This is a special television broadcast
made by authority of the Federal Com-
munications Commission for experimental
purposes."
Operating Requirements
Each licensee of a television broadcast
station shall diligently prosecute its pro-
gram of research from the time its sta-
tion is authorized.
Each licensee of a television station
will from time to time make such changes
in its operation as may be directed by
the Commission for the purpose of pro-
moting experimentation and improve-
ment in the art of television broadcasting.
Frequency Assignment
(a) The following groups of chan-
nels are allocated for assignment to tele-
vision broadcast stations licensed experi-
mentally:
Group A
Group B
Channel
Channel
No. 1 50,000-56,000 kcNo. 8 162-000-168,000 kc
2 60,000-66,000
9 180,000-186,000
3 66,000-72,000
10 186,000-192,000
4 78,000-84,000
11 204,000-210,000
5 84,000-90,000
12 210,000-216,000
6 96,000-102,000
13 234,000-240,000
7 102,000-108,000
14 240,000-246,000
Group C
15 258,000-264,000
Any 6000 kc band
16 264,000-270,000
above 300,000 kc
17 282,000-288,000
excluding band
18 288,000-294,000
400,000-401,000 kc.
No television broadcast station will be
authorized to use more than one channel
in Group A except for good cause shown.
Both aural and visual carriers with side
bands for modulation are authorized but
no emission shall result outside the au-
thorized channel.
No person (including all persons under
common control) shall, directly or indi-
rectly, own, operate or control more than
three television stations on channels in
Group A and no such person shall, direct-
ly or indirectly, own, operate or control
on channels in Group A more than one
television station which wouid serve in
whole or substantial part the same ser-
vice area as another station operated or
controlled by such person. This para-
graph shall not apply to stations which
do not transmit programs for public
reception.
Channels in Groups B and C may be
assigned to television stations to serve
auxiliary purposes such as television re-
lay stations. No mobile or portable sta-
tion will be licensed for the purpose of
transmitting television programs to the
public directly.
Power
The operating power of a television
station shall be adequate for but not in
excess of that necessary to carry for-
ward the program research and in no
case in excess of the power specified in
its license.
Reports
A report shall be filed with each appli-
cation for renewal of station license which
shall include a statement of each of the
following:
1. Number of hours operated.
2. Full data on research and experi-
mentation conducted including the type
of transmitting and studio equipment
used and their mode of operation.
3. Data on expense of operation dur-
ing the period covered.
4. Power employed, field intensity
measurements and visual and aural ob-
servations and the types of instruments
and receivers utilized to determine the
service area of the station and the effi-
ciency of respective types of transmis-
sions.
5. Estimated degree of public partici-
pation in reception, and the results of
public observation as to the efficiency of
types of transmission.
6. Conclusions, tentative and final.
7. Program for further developments
in television broadcasting.
8. All developments and major changes
in equipment.
9. Any other pertinent developments.
Special or progress reports shall be
submitted from time to time as the Com-
mission shall direct.
Facsimile Broadcast Stations
The term "facsimile broadcast sta-
tion" means a station licensed to trans-
mit images of still objects for record
reception by the general public.
A license for a facsimile broadcast
station will be issued only after a sat-
916
isfactory showing has been made in
regard to the following, among others:
1. That the applicant has a program
of research and experimentation which
indicates reasonable promise of substan-
tial contribution to the development of
the facsimile broadcast service.
2. That sufficient facsimile recorders
will be distributed to accomplish the ex-
perimental program proposed.
3. That the program of research and
experimentation will be conducted by
qualified engineers.
4. That the applicant is legally and
financially qualified and possesses ade-
quate technical facilities to carry for-
ward the program.
5. That the public interest, conveni-
ence and/or necessity will be served
through the operation of the proposed
station.
Conditions of Licensing
(a) A licensee of a facsimile broad-
cast station shall not make any charge,
directly or indirectly, for the transmis-
sion of programs.
(b) No licensee of any standard broad-
cast station or network shall make any
additional charge, directly or indirectly,
for the transmission of some phase of
the programs by a facsimile broadcast
station, nor shall commercial accounts be
solicited by any licensee of a standard
broadcast station or network, or others
acting in their behalf, upon representa-
tion that images concerning that com-
mercial program will be transmitted by
a facsimile station.
Frequencies Allotted
a. The following groups of frequencies
are allocated for assignment to facsimile
broadcast stations which will be licensed
experimentally only:
Group A
Group B
Group C
25,025 kc
43,540 kc
Any fre-
25,050
43,580
quency
25,075
43,620
above
25,100
43,660
300,000
25,125
43,700
kc exclud-
25,150
43,740
ing band
25,175
43,780
400,000 to
25,200
43,820
401,000
25,225
43,860
kc.
25,250
43,900
43,940
b. Other broadcast or experimental fre-
quencies may be assigned for the opera-
tion of facsimile broadcast stations oil
an experimental basis provided a suffi-
cient need therefor is shown and no in-
terference will be caused to established!
radio stations.
c. One frequency only will be assigned'
to a facsimile station from the Groups
in subsection (a) of this rule. More than
one frequency may be assigned under
provisions of subsection (b) of this rule
if a need therefor is shown.
d. Each applicant shall specify the
maximum modulating frequencies pro-
posed to be employed.
e. The operating frequency of a fac-
simile broadcast station shall be main-
tained in accordance with the frequency
tolerance of 0.05 per cent or less as re-
quired, provided, however, where a lesser-
tolerance is necessary to prevent inter-
ference, the Commission will specify the
tolerance.
f . A facsimile broadcast station author-
ized to operate on frequencies regu-
larly allocated to other stations or serv-
ices shall be required to abide by all
rules governing the stations regularly
operating thereon, which are applicable
to facsimile broadcast stations and are
not in conflict with other FCC rules
which apply to all stations generally.
Power Limitations
The operating power of a facsimile
broadcast station shall not be in excess
of that necessary to carry forward the
program of research, provided, however,
not more than 1000 watts will be author-
ized on a frequency in Group A. The
operating power may be maintained at
the maximum rating or less, as the con-
ditions of operation may require.
A supplemental report shall be filed
with and made a part of each applica-
tion for renewal of license and shall in-
clude statements of the following:
1. Number of hours operated foi
transmission of facsimile programs.
2. Comprehensive report of research
and experimentation conducted.
3. Conclusions and program for fur-
ther developments of the facsimile broad-
cast service.
4. All developments and major
changes in equipment.
5. Any other pertinent developments.
917
Distinctive Calls For FM
As Directed By The FCC
TO PROVIDE distinctive calls for FM (frequency modulation) broadcast
stations, the Federal Communications Commission has adopted a new
system of call letters with interposed numbers for this now commercially
recognized broadcast service.
Under international agreement, to which the United States is a party,
the first letter (in some cases the first two letters) of a call signal indicates
the nationality of a station. The United States is assigned the use of three
letters — N, K, and W. Hence the present domestic assignment of combina-
tions beginning with these letters. Call letters beginning with N are re-
served for the exclusive use of the Navy and Coast Guard. Call letters
beginning with K are assigned to broadcast stations located west of the
Mississippi River and in the territories. Call letters beginning with W are
assigned to stations east of the Mississippi River. Any existing call letters
not in accordance with this procedure is due to the fact that the station was
licensed before the allocation plan was adopted.
Consequently, the first call letter of an FM station must be K or W,
depending on its geographical location.
Alphabetical Order
A second letter for an FM station will
be assigned in alphabetical order (with
exception of E, which will be reserved for
non-commercial educational stations us-
ing frequency modulation) to each sta-
tion on a given frequency as licensed, thus
providing 25 stations in each area for a
given frequency. If more than 25 stations
are assigned on a given frequency, an
additional letter will be necessary.
However, between the initial letter and
supplemental letter (or letters) two num-
bers will be utilized. These numbers will
indicate the frequency assignment. This
is possible because all FM stations are
in the 42,500-50,000 kilocycle band, and
because all FM frequencies are assigned
on the odd hundreds in kilocycles. Thus,
the first figure and the last two figures
of the frequency assignment can be
dropped.
City Indication
In addition, and where possible, the
city or area will be indicated by the sec-
ond letter or a combination of second
rnd third letters. Letter combinations of
this mnemonic character have been as-
signed to each of the metropolitan trading
centers. Thus, stations in Boston will
terminate with the letter B, while stations
in New York City will terminate with
NY. Similarly, stations in the District
of Columbia wll be identified with the
suffix DC.
In brief, here is how the system works :
W41B would indicate an FM station in
the eastern section of the country (Bos-
ton) operating on the frequency of 44,100
kilocycles. By the same token, K43SF
would apply to an FM station in the
western part of the United States (San
Francisco) on the 44,300 kilocycle fre-
quency.
The letter E in the alphabetical ar-
rangement will identify non-commercial
educational broadcast stations employing
FM on the new high frequency broadcast
band. Five channels (42,000 to 43,000
kilocycles) are available to these educa-
tional stations.
There is no international regulation
to bar the use of this FM identifying
system. In fact, a like principle is fol-
lowed by Chile in assigning calls to
standard broadcast stations in that coun-
try. The arrangement provides ample
source of calls for future FM stations.
It is about the only source of new call
combinations which can be adapted, inas-
much as other types of calls are assigned
by treaty to stations and services other
than broadcast. It has the additional
advantage of permitting identification of
the frequency actually used, and for that
reason should be popular with listeners
as well as broadcasters.
Further, it will not disturb the approxi-
mately 15,000 remaining four-letter call
combinations which are being assigned to
the older services at the rate of between
40 and 50 a week. Even if this average
does not increase, such a reservoir will
not last more than six years. Under
treaty, ship stations have priority in the
assignments of radio call letters from the
four-letter group.
918
HIGH FREQUENCY—
FREQUENCY MODULATION
BROADCAST STATIONS
The term "high frequency broadcast station" means a station
licensed primarily for the transmission of radiotelephone emis-
sions, intended to be received by the general public and operated
on a channel in the high frequency broadcast band. Commercial
high frequency broadcast stations must use frequency modulation.
Call
LOCATION Letters
Baton Rouge, La W45RG
Binghamton, N. Y W49BN
Boston, Mass W39B
Brooklyn, N. Y W59NY
Chicago, 111 W67C
Chicago, 111 W63C
Chicago, 111 W59C
Chicago, 111 W47C
Chicago, 111 W51C
Columbus, Ohio W45CM
Detroit, Mich W45D
Evansville, Ind W45V
Hartford, Conn W53H
Hartford, Conn W65H
Los Angeles, Calif K45LA
Nashville, Tenn W47NV
Milwaukee, Wise W55M
New York, N. Y W71NY
New York, N. Y W67NY
New York, N. Y W55NY
New York, N. Y W63NY
New York, N. Y W75NY
New York, N. Y W51NY
Philadelphia, Pa W69PH
Philadelphia, Pa W53PH
Pittsburgh, Pa W47P
Pittsburgh, Pa W75P
Schenectady, N. Y W47A
Schenectady, N. Y W57A
Salt Lake City, Utah K47SL
South Bend, Ind W71SB
Service
Frequency Area
Licensee Kilocycles Sq. Mi.
Baton Rouge Broadcasting Co 44500 8100
Howitt-Wood Radio Co 44900 6500
The Yankee Network, Inc 43900 31000
Frequency Broadcasting Corp 45900 8500
Columbia Broadcasting System, Inc. 46700 10800
National Broadcasting Co 46300 10800
WGN, Inc 45900 10800
WJJD, Inc 44700 10800
Zenith Radio Corp 45100 10760
WBNS, Inc 44500 12400
The Evening News Association 44500 6820
Evansville On the Air, Inc 44500 8397
Travelers Broadcasting Service Corp. 45300 6100
WDRC, Inc 46500 6100
Don Lee Broadcasting System 44500 6944
National Life & Accident
Insurance Co 44700 16000
The Journal Co 44500 8540
Bamberger Broadcasting Service,
Inc 47100 8500
Columbia Broadcasting System, Inc. 46700 8500
William G. H. Finch 45500 8500
Marcus Loew Booking Agency 46300 8500
Metropolitan Television, Inc 47500 8500
National Broadcasting Co 45100 8500
WCAU Broadcasting Co 46900 9300
WFIL Broadcasting Co 45300 9300
Walker & Downing Radio Corp 44700 8400
Westinghouse Radio Stations, Inc... 47500 8400
Capitol Broadcasting Co 44700 6589
General Electric Co 45700 6600
Radio Service Corp. of Utah 44700 623
South Bend Tribune 47100 4300
919
Pending Applications
Service
Frequency Area
LOCATION Licensee Kilocycles Sq.Mi.
Albany, N. Y WOKO, Inc 45100 7164
Amarillo, Texas Amarillo Broadcasting Co 45100 6503.89
Ashland, Ky Ashland Broadcasting Co 46100 5119.5
Baltimore, Md The A. S. Abell Co 44300 15489
Battle Creek, Mich Federated Publications, Inc 48100 4100
Boston, Mass Columbia Broadcasting System, Inc. 44100 16230
Boston, Mass Westinghouse Radio Stations, Inc. . . 46500 6652
Boston, Mass The Yankee Network, Inc 44300 19230
Cedar Rapids, la The Gazette Company 44700 7400
Chicago, 111 The Moody Bible Institute
of Chicago 43900 15300
Cicero, 111 WHFC, Inc 47500 2885
Detroit, Mich John Lord Booth 44100 4400
Detroit, Mich James F. Hopkins, Inc 46500 2130
Detroit, Mich WJR, The Goodwill Station 43700 14144
Duluth, Minn Head of Lakes Broadcasting Co 44500 2754
Ft. Lauderdale, Fla Tom M. Bryan 44500 2150
Ft. Wayne, Ind Westinghouse Radio Stations, Inc. . . 44900 6150
Grand Rapids, Mich Federated Publications, Inc 46100 5300
Kansas City, Mo Commercial Radio Equipment Co.. . 44900 2995
Lansing, Mich Federated Publications, Inc 47100 3820
Lexington, Ky American Broadcasting Corp. of
Kentucky 45100 7290
Los Angeles, Calif Earle C. Anthony, Inc 44900 1371
Los Angeles, Calif Echo Park Evangelistic Assn 45500 1344
Los Angeles, Calif Standard Broadcasting Co 45100 1427.97
New York, N. Y Bremer Broadcasting Corp 47100 8500
New York, N. Y FM Radio Broadcasting Co 48300 8600
New York, N. Y New Jersey Broadcasting Corp 47900 8500
New York, N. Y Wodaam Corp 45300 8500
Philadelphia, Pa Pennsylvania Broadcasting Co 44700 9585
Philadelphia, Pa Seaboard Radio Broadcast Corp 48300 9600
Philadelphia, Pa Westinghouse Radio Stations, Inc. . 45500 11492
Pittsburgh, Pa Pittsburgh Radio Supply House 43900 11488
Portland, Ore KOIN, Inc 44500 8175
Providence, R. I Cherry & Webb Broadcasting Co. . . 47500 6207
Providence, R. I The Outlet Co 44300 16370
Rochester, N. Y Stromberg-Carlson Telephone
Mfg. Co 45100 2240
Rockford, 111 Rockford Broadcasters, Inc 45100 6000
St. Louis, Mo The Pulitzer Publishing Co 43500 6564
St. Louis, Mo St. Louis University 44300 13500
St. Louis, Mo Star-Times Publishing Co 44700 12480
Springfield, Mas: Westinghouse Radio Stations, Inc. . . 48100 2022
San Francisco, Calif Don Lee Broadcasting System 43500 3080
South Bend, Ind South Bend Tribune 47100 4330
Syracuse, N. Y Central New York Broadcasting
Corp 46300 6800
Trenton, N. J Mercer Broadcasting Co 44700 3700
Winston-Salem, N. C Gordon Gray 44100 69400
Winston-Salem, N. C Piedmont Publishing Co 46700 4600
Worcester, Mass Worcester Telegram Publishing Co. 43100 19230
Youngstown, Ohio William F. Maag, Jr 43500 12304
920
F. M. HEADLINES
Of 1940 — From Radio Daily
JANUARY
Jan. 8 — FM Interests Organize; Will Coordinate
Setup For FCC And Make Future Studies.
Jan. 12 — New Armstrong System To Be Shown
In Capital.
FM Group To Ask FCC To Delay Television
Decision.
Jan. 16 — Stewart Warner Readying FM Receiv-
ers.
Jan. 25 — Western Eelectric To Build New FM
Transmitters.
Jan. 26 — Quick Universal Use Of FM Seen By
Zenith's McDonald.
Armstrong Licenses Pilot Radio Corp.
Jan. 29— FM Sets On Sale At Macy's.
FEBRUARY
Feb. 2 — Stromberg Carlson Drive To Sell FM
Receivers.
More Stations Expected To Start FM Tests
Soon.
Feb. 16 — FM Gathers Momentum; 12 Experi-
mental Transmitters In Use With 5
Manufacturers Making Receivers; Investment
Now $1,500,000.
Feb. 20 — Seek "Junior" Union Talent For Ex-
perimental Television And FM.
Feb. 23— Big FM Watter Sought By Brooklyn
Concern.
General Electric To Push FM Sets: Sees
Expanding Market.
Feb. 29— Four-Way FM Hookup Does Its Stuff
Tonight.
MARCH
Mar. 4 — FM Hookup Schedule To Start This
Summer.
Two Web Schedules Available For Owners
Of FM Sets.
Mar. 6— FM Group's Strong Front; Will Battle
For Commercial Status At March 18th Hear-
ing Before FCC; Big Delegation Readied.
All WHN Programs Set For Finch FM Sta-
tion.
Mar. 8— Marshall FM Witnesses; Some 29 In-
dividuals And Organizations Signify Intention
Of Appearance At FCC Hearing On March
18.
Experimental FM Relay Started Today By
WOR.
Four New York Stations Testing FM Opera-
tion.
Mar. 11— FCC Allots Six Hours To Hear FM
Broadcasters Story.
Mar. 13 — Big Chicago Delegation To Attend
FM Hearing.
Mar. 14— Set Makers Prepared For Larger FM
Sales.
Mar. 15 — FCC Allotting More Time To FM Hear-
ing Schedule.
Mar. 18— FCC Opens FM Hearing; Strong At-
tendance On Tap Including Networks,
Stations, Manufacturers, Et Al; To Last
Through Thursday.
Mar. 19 — Armstrong Fires First FM Gun; In-
ventor Presents Case As Opening Witness
In FCC Hearing; Sees Television Use For
Higher Frequency.
Mar. 20 — Explain FM Advantages; Major Arm-
strong Again Heads Witnesses Informing
FCC Of Various Angles; Universal Adoption
Far Off.
Mar. 21 — Shepard Makes Plea For FM Green
Light.
Mar. 22 — Allocation Crops Up; FM Hearings Ad-
journ.
Mar. 25— RCA-NBC Covers On FM; Application
In For Five Such Stations In Key Cities
Across The Country; Also Files Television
CPs.
Mar. 28— RCA Gives Stand On FM; No 100
Percent Adoption Possible, It Believes, But
Urges Approval; Cites Own Experiments.
APRIL
Apr. 3— WDRC Makes Application For 50,000-
Watt FM Construction Permit.
Stromberg-Carlson Optimistic On Television-
FM Activity.
Apr. 5 — Newspapers And Stores Rush To Get
FM Licenses.
Scott Labs Readying FM Receivers.
Apr. 10 — FM Radio Men Meet To Discuss Poli-
cies.
Apr. 12— FCC Extends Time Limit For Filing
Briefs On FM.
FM Tries Mobile Transmitter.
Apr. 24 — RMA Opens Studies Anent FM Stand-
ards.
Apr. 26 — FM "Limited" Tube Developed.
Apr. 29 — Philco Financing To Cover Television
And FM.
MAY
May 1— CBS Asks FCC Permit To Build FM
Stations.
May 2— Sees 116 FM Applications Filed With
FCC.
May 10— FM Manufacturers See Boom After FCC
Action.
Facsimile-FM Showing By Finch Laboratories.
May 17— Western Eelectric Introduces First FM
Transmitter.
May 20 — FM Gets Commercial Okay; Goes Into
Effect Forthwith As FCC Sees Full Industry
Accord; Other Activity By Commission.
921
May 21 — Tremendous FM Activity; Progress On
All Fronts As Stations And Manufacturers,
Et Al, Rush To Benefit By Commercial Status.
May 23— FM Potential Sales Up For RMA
Studies.
May 24 — FM Broadcasters, Inc. Call Confab To
Discuss FM Moves.
May 27 — FM Gathers Momentum; Wide Activity
Among Receiver Manufacturers While FCC
Paves Way For Filing New Station Permits.
May 28— All Possible Speed Is Keynote Of FM
Broadcasters, Inc., Meeting.
May 31 — NAB To Consider Expansion of Mem-
bership, Such As FM.
JUNE
June 7 — Yankee Network Uses FM To Transmit
Pictures.
Westinghouse Stations Readied for FM On
January 1.
June 13 — Farnsworth's Spot Advertising Cam
paign In Behalf Of FM.
June 24— WORs FM Transmitter Takes Sky-
scraper Site.
June 25 — FM Gets Green Light As FCC Sets
Up Rules.
June 26 — General Electric Readies FM Line.
June 27 — Worcester's FM Station On Full Time
Schedule.
June 28 — Institute Of Radio Engineers' Members
See FM At Boston Gathering.
JULY
July 8 — General Electric Sells Four FM Trans-
mitters To Civil Aeronautics Authority.
July 11 — FCC Readies New Forms For FM Ap-
plicants.
July 12— RCA's FM Transmitter To Be Offered
On August 1.
July 22 — FCC Simplifies Plan For FM Applica-
tions.
July 25— New FM Outlet Debuts In New York
On August 1.
July 26— WGN Makes Application For 50 Kw.
FM Station.
AUGUST
Aug. 2 — WOR's FM Transmitter Makes Formal
Debut.
Freed-Eisemann In FM Field.
Aug. 5 — Miller Request FCC To Simplify FM
Form.
Aug. 7— NIB Discusses BMI-AFM-FM; Sets Chi-
cago And New York Meetings.
Aug. 8 — FM Gets Complete Once-Over At NAB
Convention.
Aug. 9 — Western Electric Sees FM Creating New
Replacement Sales.
U. S. Army Tests FM.
Aug. 16 — First FM Educational Use Planned By
San Francisco Schools.
Aug. 21 — Huge FM Audience Seen; Station
Operators Plan Coverage of 15,000 Square
Miles; Fifty New Stations Expected by Janu-
ary 1.
Aug. 28 — Special FM Meeting Explores Web
Plans.
Aug. 29— FM Station Costs $20,000.
SEPTEMBER
Sept. 3— FM Reports Headway As NBC Sets
Activity.
WDRC Begins Exclusive FM Program Service.
Sept. 6— FM Network To Start In 1941 With
42 Outlets.
Sept. 13— WIP To Woo Advertisers To FM With
Special Show.
Educators Hop On FM Bandwagon.
Sept. 18 — Two Daily FM Programs Via General
Electric And WOR At New York World's
Fair.
Sept. 26 — See FM Development Air By News-
papers.
Sept. 30 — FM Inventor Wins Additional Patent.
General Electric And Other Utilities Buy
FM Units.
OCTOBER
Oct. 2— Chicago FM Outlet For NBC.
Oct. 3— FCC Further Defines Rules For FM Area.
Oct. 4 — W. R. G. Baker Sees Gradual Advances
For FM.
Oct. 7 — FM Programs In New York Area Heard
60 Hours Weekly.
Oct. 11— Cleveland Schools To FM.
Oct. 24— A. T. b T. Says It Can Handle Wire
Transmissions Of FM.
Oct. 29— Will Rush FM Says Fly; FCC Meeting
Called For Next Friday To Expedite Station
Applications; Television Committee Reports
Soon.
NOVEMBER
Nov. 1 — FM Goes Commercial; FCC Working
Fast Gives 15 Outlets Okay To Sell Time
Immediately They Find It Feasible.
FM Applicants Reduce Station Coverage
Claims.
Nov. 4 — Mull FM Call Letters; Coverage Area
Issued.
Nov. 7 — Nashville Goes For FM As City
Emergency Setup.
Nov. 8 — FCC Explains Unusual FM Coverage
Problems.
DeMars Sees FM Web As No. 1 Network.
Nov. 14 — FM And Color Television Talk Closes
Institute Of Radio Engineers' Meeting.
Nov. 15 — General Eelectric Readies FM Sched-
ule; First Program November 20.
Nov. 19— CBS Files Request For Chicago FM
Station.
Nov. 22 — FCC Grants 2 FM Commercial Licenses.
George Henry Payne Lauds FM At General
Electric Company's Inauguration.
Nov. 29— FM Product Okay Desoite War Orders.
DECEMBER
Dec. 2 — General Electric Makes Arrangements
To Handle Opera Via FM.
Dec. 10— First FM Commercial; WOR Sells
Longine Co.
Dec. 11 — Big Television-FM Agenda For En-
gineer Confab.
Dec. 17 — Commission Releases New FM Applica-
tions; Sets Simplified Procedure.
Dec. 18— Yankee Network's FM Station On Air
Soon.
Dec. 20— FCC Extending Time For FM Adjust-
ments.
Dec. 27 — Two New York Firms File For FM
Permits.
Yankee Network's FM Station Set For Maine
And New Hampshire.
922
— F. C. C. Regulations Regarding—
High Frequency Broadcast Stations
As of January 1 , 7947
The term "high frequency broadcast station" means a station licensed pri-
marily for the transmission of radiotelephone emissions intended to be
received by the general public and operated on a channel in the High
Frequency broadcast band. High frequency broadcast stations must use
frequency modulation.
Definitions
High Frequency Broadcast Band. The
term "high frequency broadcast band"
means the band of frequencies extending
from 43,000 to 50,000 kilocycles, both
inclusive.
Frequency Modulation. The term "fre-
quency modulation" means a system of
modulation of a radio signal in which the
frequency of the carrier wave is varied
in accordance with the signal to be trans-
mitted while the amplitude of the carrier
remains constant.
Center Frequency. The term "center
frequency" means the frequency of the
carrier wave with no modulation. (With
modulation the instantaneous operating-
frequency swings above and below the
center frequency. The operating fre-
quency with no modulation shall be the
center frequency within the frequency
tolerance).
High Frequency Broadcast Channel.
The term "high frequency broadcast
channel" means a band of frequencies
200 kilocycles wide and is designated by
its center frequency. Channels for high
frequency broadcast stations begin at
43,100 kilocycles and continue in suc-
cessive steps of 200 kilocycles to and
including the frequency of 49,900 kilo-
cycles.
Service Area. The term "service area"
of a high frequency broadcast station
means the area in which the signal is not
subject to objectionable interference or
objectionable fading. (High frequency
broadcast stations are considered to have
only one service area; for determination
of such area see Standards of Good En-
gineering Practice for High Frequency
Broadcast Stations.)
Antenna Field Gain. The term "an-
tenna field gain" of a high frequency
broadcast antenna means the ratio of the
effective free space field intensity pro-
duced at one mile in the horizontal plane
expressed in millivolts per meter for 1
kilowatt antenna input power to 137.6.
Free Space Field Intensity. The term
"free space field intensity" means the
field intensity that would exist at a point
in the absence of waves reflected from
the earth or from reflecting objects.
Frequency Swing. The term "frequency
swing" is used only with respect to fre-
quency modulation and means the instan-
taneous departure of the carrier fre-
quency from the center frequency result-
ing from modulation.
Multiplex Transmission. The term
"multiplex transmission" means the si-
multaneous transmission of two or more
signals by means of a common carrier
wave. (Multiplex transmission as ap-
plied to high frequency broadcast sta-
tions means the transmission of facsimile
or other aural signals in addition to the
regular broadcast signals.)
Percentage Modulation. The term "per-
centage modulation" with respect to fre-
quency modulation means the ratio of
the actual frequency swing to the fre-
quency swing required for 100 per cent
modulation expressed in percentage.
(For high frequency broadcast stations,
a frequency swing of 75 kilocycles is
standard for 100 per cent modulation.)
Experimental Period. The term "ex-
perimental period" means that period of
time between 12 midnight and sunrise.
This period may be used for experimental
purposes in testing and maintaining ap-
paratus by the licensee of any high fre-
quency broadcast station, on its assigned
frequency and with its authorized power,
provided no interference is caused to
other stations maintaining a regular
operating schedule within such period.
Allocation of Facilities1
Basis of Licensing High Frequency
Broadcast Stations. High frequency
broadcast stations shall be licensed to
serve a specified area in square miles.
The contour bounding the service area
and the radii of the contour shall be
1 The rules relating- to allocation of facilities
are intended primarily for the information of
applicants. Nothing- contained in said rules shall
be regarded as any recognition of any leg-al rig-lit
on behalf of any person to a grant or denial of
any application.
923
determined in accordance with the Stand-
ards of Good Engineering Practice for
High Frequency Broadcast Stations.
Service Areas (Definitions)
For the purpose of determining the
areas to be served by high frequency
broadcast stations, the following defini-
tions apply:
(a) "Basic trade areas" and "limited
trade areas" consist of areas the boun-
daries of which are determined by the
Commission on the basis of showings
made in applications as to retail trading
areas or consumer trading areas and for
government data2. Each basic trade area
includes one "principal city." The boun-
daries of the basic trade areas are ad-
joining and the aggregate of all such
areas is the total area of the United
States. Each "limited trade area" in-
cludes one city. The boundaries of lim-
ited trade areas are not necessarily ad-
joining. Such areas may include portions
of other limited trade areas and may
extend into more than one basic trade
area.
(b) "Principal city" means the larg-
est city or the city or cities designated
as "principal city" by the Commission,
within a basic trade area. "City" means
any city, town, or borough in a basic
trade area except the principal city. Each
"city" has a limited trade area.
(c) "Rural area" means all land area
outside incorporated towns or cities with
population greater than 2500 and where
the density of population is less than 150
per square mile. Incorporated towns or
cities with population from 2500 to 5000
without a high frequency broadcast sta-
tion and not adjacent to larger cities may
be considered rural area.
Service Areas — Established
The Commission in considering appli-
cations for high frequency broadcast sta-
tions will establish service areas. Such
stations will be licensed to serve areas
having the following characteristics:
(a) An area comprising a limited trade
area and a city. The station shall ren-
der good service to the city and its ser-
vice area shall conform generally with
the limited trade area.
(b) An area comprising a basic trade
area and a principal city. The station
shall render good service to the principal
city and its service area shall conform
generally with the basic trade area.
(c) An area of at least 15,000 square
2 There are several current and recognized au-
thorities on retail trading- areas or consumer trad-
ing- areas from which the applicant may prepare
its showing- and to which the Commission will
give consideration in making- its determination.
miles comprising primarily a large rural
area, and particularly that part of basic
trade areas which cannot be served by
stations assigned basic trade areas due
to economical and technical limitations.
The service area may include one or
more principal city or cities, provided
that in rendering service to such cities,
the service to rural areas which the sta-
tion is designated to serve is not im-
paired. The transmitter of such a sta-
tion shall be located in such a manner
that the service area, (1) shall extend
into two or more basic trade areas, (2)
shall not conform generally with a basic
trade area, and (3) shall not merely
extend beyond a basic trade area.
(d) An area having substantially dif-
ferent characteristics (social, cultural,
or economic) from those areas specified
in subsections (a), (b) and (c) of this
section where, by reason of special con-
ditions, it is shown that a need (which
cannot be supplied by a station serving
areas under subsections (a), (b) or (c) of
this section) for the proposed service
both program and technical exists which
makes the establishment of the service
area in the public interest, convenience
or necessity. The Commission will give
particular consideration in this connec-
tion to competitive advantages which
such stations would have over other sta-
tions established under other provisions.
(e) In case it is not economically and
technically feasible for a station assigned
a basic or limited trade area to serve
substantially all such area, the Commis-
sion will establish the service area on
the basis of conditions which obtain in
the trade area.
(f) In case an applicant proposes a
change in an established service area, the
applicant shall make a full showing as
to need for such change and the effect
on other stations serving the area.
Time of Operation. All high frequency
broadcast stations shall be licensed for
unlimited time operation.
Showing Required. Authorization for
a new high frequency broadcast station
or increase in facilities of an existing
station will be issued only after a satis-
factory showing has been made in regard
to the following matters:
(a) That the area which the applicant
proposes to serve has the characteristics
of an area described in subparagraphs
(a), (b), or (c) of the section on Service
Areas stated above. The application
shall be accompanied by a full analysis
of the basis upon which the area as set
forth in the application was determined.
No application for construction permit
for a new station or change of service
area will be accepted unless a definite
924
site, full details of the proposed antenna,
and a suitable map showing the ex-
pected service area are furnished with
the application.
(b) Where a service area has been
established in which one or more existing
high frequency broadcast stations are in
operation, that the contours of any new
station proposed to serve such area will
compare with those of the existing sta-
tion or stations as nearly as possible,
or that the service area already estab-
lished should be modified.
(c) That objectionable interference
will not be caused to existing sta-
tions or that if interference will be
caused the need for the proposed service
outweigh the need for the service which
will be lost by reason of such interfer-
ence.
(d) That the proposed station will not
suffer interference to such an extent that
its service would be reduced to an un-
satisfactory degree.
(e) That the technical equipment pro-
posed, the location of the transmitter,
and other technical phases of operation
comply with the regulations governing
the same, and the requirements of good
engineering practice.
(f) That the applicant is financially
qualified to construct and operate the
proposed station; and, if the proposed
station is to serve substantially the same
area as an existing station, that appli-
cant will be able to compete effectively
with the existing station or stations.
(g) That the program service will in-
clude a portion of programs particularly
adapated to a service utilizing the full
fidelity capability of the system, as set
forth in the Standards of Good Engineer-
ing Practice for High Frequency Broad-
cast Stations.
(h) That the proposed assignment will
tend to effect a fair, efficient, and equit-
able distribution of radio service among
the several states and communities.
(i) That the applicant is legally quali-
fied, is of good character, and possesses
other qualifications sufficient to provide
a satisfactory public service.
(j) That the facilities sought are sub-
ject to assignment as requested under
existing international agreements and
the Rules and Regulations of the Com-
mission.
(k) That the public interest, conve-
nience, and necessity will be served
through the operation under the proposed
assignment.
Channel Assignments
The channels set forth below with the
indicated center frequencies are available
for assignment to high frequency broad-
cast stations to serve the areas provided
in the section on Service Areas Estab-
lished stated above:
(a) An applicant for a station to serve
an area specified in paragraphs (a) or
(b) of that section to be located in a
principal city or city which has a popu-
lation less than 25,000 (city only) shall
apply for one of the following channels:
48900 49300 49500 49700
49100 49900
(b) An applicant for a station to serve
an area specified in paragraph (a) or (b)
of that section to be located in a prin-
cipal city or city which has a population
greater than 25,000 (city only) shall ap-
ply for one of the following channels:
44500 45700 47900 46700
44700 45900 48100 46900
44900 46100 48300 47100
45100 46300 48500 47300
45300 46500 48700 47500
45500 47700
(c) An applicant for a station to serve
primarily a large rural area, specified in
paragraph (c) or an area specified in
paragraph (d) of that section shall apply
for one of the following channels:
43100 43500 43900 44300
43300 43700 44100
Special Provisions Concerning
Assignments
(a) Stations located in the same city
shall have substantially the same service
area.
(b) High frequency broadcast stations
shall use frequency modulation exclu-
sively.
(c) Stations serving a substantial part
of the same area shall not be assigned
adjacent channels.
(d) One channel only will be assigned
to a station.
Multiple Transmission
Facsimile Broadcasting and Multiplex
Transmission. The Commission may
grant authority to a high frequency
broadcast station for the multiplex trans-
mission of facsimile and aural broad-
cast programs provided the facsimile
transmission is incidental to the aural
broadcast and does not either reduce the
quality of or the frequency swing re-
quired for the transmission of the aural
program. The frequency swing for the
modulation of the aural program should
be maintained at 75 kc and the facsimile
signal added thereto. No transmission
outside the authorized band of 200 kc
shall result from such multiplex opera-
tion nor shall interference be caused to
other stations operating on adjacent
channels. The transmission of multiplex
signals may also be authorized on an
925
experimental basis in accordance with
standard broadcast station rule on spe-
cial experimental authorizations.
Proof of Performance Required. With-
in one year of the date of first regular
operation of a high frequency broadcast
station, continuous field intensity records
along several radials shall be submitted
to the Commission which will establish
the actual field contours, and from which
operating constants required to deliver
service to the area specified in the li-
cense are determined. The Commission
may grant extensions of time upon show-
ing of reasonable need therefor.
Multiple Ownership, (a) No person
(including all persons under common
control1) shall, directly or indirectly,
own, operate, or control more than one
high frequency broadcast station that
would serve substantially the same ser-
vice area as another high frequency
broadcast station owned, operated, or
controlled by such person.
(b) No person (including all per-
sons under common control) shall, di-
rectly or indirectly, own, operate, or con-
trol more than one high frequency broad-
cast station, except upon a showing (1)
that such ownership, operation, or con-
trol would foster competition among high
frequency broadcast stations or provide
a high frequency broadcasting service
distinct and separate from existing
services; and (2) that such ownership,
operation, or control would not result in
the concentration of control of high fre-
quency broadcasting facilities in a man-
ner inconsistent with public interest,
convenience, or necessity; provided, how-
ever, that the Commission will consider
the ownership, operation, or control of
more than six high frequency broadcast
stations to constitute the concentral of
control of high frequency broadcasting
facilities in a manner inconsistent with
public interest, convenience, or necessity.
Normal License Period. All high fre-
quency broadcast station licenses will be
issued so as to expire at the hour of 3
a.m., Eastern Standard Time, and will be
issued for a normal license period of one
year, expiring as follows:
(a) For stations operating on the fre-
quencies 48900, 49100, 49300, 49500,
49700, and 49900, April 1.
(b) For stations operating on the fre-
quencies 44500, 44700, 44900, 45100,
45,300, 45500, 45700, 45900, 46100, 46300,
and 46500, May 1.
(c) For stations operating on the fre-
quencies 46700, 46900, 47100, 47300,
1 The word "control" as used herein is not
limited to majority stock ownership but includes
actual working: control in whatever manner exer-
cised.
47500, 47700, 47900, 48100, 48300, 48500,
and 48700, June 1.
(d) For stations operating on the fre-
quencies 43100, 43300, 43500, 43700,
43900, 44100, and 44300, July 1.
Equipment
Maximum Power Rating. The Commis-
sion will not authorize the installation of
a transmitter having a maximum rated
power more than twice the operating
power of the station.
Maximum Rated Carrier Power; How
Determined, (a) The maximum rated
carrier power of a standard transmitter
shsll be determined by the manufac-
turer's rating of the equipment.
(b) The maximum rated carried power
of a composite transmitter shall be de-
termined by the sum of the applicable
commercial ratings of the vacuum tubes
employed in the last radio stage.
Frequency Monitor. The licensee of
each high frequency broadcast station
shall have in operation at the transmitter
a frequency monitor independent of the
frequency control of the transmitter. It
shall have a stability of 20 parts per
million.
Modulation Monitor. The licensee of
each high frequency broadcast station
shall have in operation at the transmitter
an approved modulation monitor.
Required Transmitter Performance, (a)
The external performance of high fre-
quency broadcast transmitters shall be
within the minimum requirement pre-
scribed by the Commission contained in
the Standards of Good Engineering Prac-
tice for High Frequency Broadcast
Stations.
(b) The transmitter center frequency
shall be controlled directly by automatic
means which do not depend on induct-
ances and capacities for inherent sta-
bility.
(c) The transmitter shall be wired
and shielded in accordance with good en-
gineering practice and shall be provided
with safety features in accordance with
the specifications of article 810 of the
current National Electrical Code as ap-
proved by the American Standards Asso-
ciation.
Indicating Instruments. The direct
plate circuit current and voltage shall
be measured by instruments having an
acceptable accuracy.
Changes in Equipment and Antenna
System. Licensees of high frequency
broadcast stations shall observe the fol-
lowing provisions with regard to change
in equipment and antenna system:
(a) No changes in equipment shall be
made:
1. That would result in the emission of
signals outside of the authorized channel.
926
2. That would result in the external
performance of the transmitter being in
disagreement with that prescribed in the
Standards of Good Engineering Practice
for High Frequency Broadcast Stations.
(b) Specific authority, upon filing for-
mal application13 therefor, is required for
a change in service area or for any of the
following changes:
1. Changes involving an increase in
the maximum power rating of the trans-
mitter.
2. A replacement of the transmitter
as a whole.
3. Change in the location of the trans-
mitter antenna.
4. Change in antenna system, includ-
ing transmission line, which would re-
sult in a measurable change in service
or which would aflect the determination
of the operating power by direct method.
If any change is made in the antenna
system or any change made which may
affect the antenna system, the method of
determining operating power shall be
changed immediately to the indirect
method.
5. Change in location of main studio
to outside of the borders of the city,
state, district, territory, or possession.
6. Change in the power delivered to
the antenna.
(c) Specific authority, upon filing
informal request therefor, is required
for the following change in equipment
and antenna:
1. Change in the indicating instru-
ments installed to measure the sntenna
current or transmission line, direct place
circuit voltage and the direct current
of the last radio stage, except by in-
struments of the same type, maximum
scale reading and accuracy.
2. Minor changes in the antenna sys-
tem and/or transmission line which
would not result in an increase of ser-
vice area.
3. Changes in the location of the main
studio except as provided for in subsec-
tion (b) 5.
(d) Other changes, except as above
provided for in this section or in Stand-
ards of Good Engineering Practice for
High Frequency Broadcast Stations pre-
scribed by the Commission may be made
at any time without the authority of the
Commission, provided that the Commis-
sion shall be promptly notified thereof,
and such changes shall be shown in the
next application for renewal of license.
Operating Power; How Determined. The
operating power, and the requirements
for maintenance thereof, of each high
frequency broadcast station shall be de-
2 See Standards of Good Engineering- Practice
for Hig-h Frequency Broadcast Stations for specific
application form required.
termined by the Standards of Good En-
gineering Practice for High Frequency
Broadcast Stations.
Modulation, (a) The percentage of
modulation of all stations shall be main-
tained as high as possible consistent with
good quality transmission and good
broadcast practice and in no case less
than 85 per cent on peaks of frequent
recurrence during any selection which
normally is transmitted at the highest
level of the program under consideration.
Frequency Tolerance. The operating
frequency without modulation of each
broadcast station shall be maintained
within 2000 cycles of the assigned cen-
ter frequency.
Operation
Minimum Operating Schedule; Service.
(a) Except Sundays, the licensee of each
high frequency broadcast station shall
maintain a regular daily operating sched-
ule which shall consist of at least three
hours of operation during the period 6
a.m. to 6 p.m., local standard time, and
three hours of operation during the period
6 p.m. to midnight, local standard time.
In an emergency, however, when due to
causes beyond the control of the li-
censee, it becomes impossible to continue
operating, the station may cease opera-
tion for a period not to exceed ten days,
provided that the Commission and the
Inspector in Charge of the radio district
in which the station is located shall be
notified in writing immediately after the
emergency develops.
(b) Such stations shall devote a mini-
mum of one hour each day during the
period 6 a.m. to 6 p.m., and one hour
each day during the period 6 p.m. to
midnight, the programs not duplicated
simultaneously as primary service in the
same area by an standard broadcast sta-
tion or by any high frequency broadcast
station. During said one hour periods, a
service utilizing the full fidelity capa-
bility of the system, as set forth in the
Standards of Good Engineering Practice
for High Frequency Broadcast Stations,
shall be rendered. However, the Com-
mission may, upon request accompanied
by a showing of reasons therefor, grant
exemption from the foregoing require-
ments, in whole or in part, for periods
not in excess of three months.
(c) In addition to the foregoing mini-
mum requirements, the Commission will
consider, in determining whether public
interest, convenience, and necessity has
been or will be served by the operation
of the station, the extent to which the
station has made or will make use of the
facility to develop a distinct and separate
service from that otherwise available in
the service area.
927
EXPERIMENTAL FACSIMILE
BROADCAST STATIONS
Call
Licensee and Location Letters
Bamberger Broadcasting Service
New York, N. Y W2XUP
Courier-Journal & Louisville
Times Co.
N. E. of Eastwood, Ky W9XWT
The Crosley Corporation
Cincinnati, Ohio W8XUJ
The National Life & Accident
Insurance Co.
Nashville, Tenn W4XIH
The Pulitzer Publishing Co.
St. Louis, Mo W9XZY
Symons Broadcasting Co.
Spokane, Wash W7XSW
WBNS, Inc.
Columbus, Ohio W8XUM
WOKO, Inc.
Albany, N. Y W2XWE
Frequency
Kilocycles
Power
Watts Emission
25250
25250
25025
25250
25100
25150
25200
25050
100 A3 & A4
500 A3 & A4
1000 A3 & A4
1000 A4
100 A4
100 A4(C.P. only)
100 A4
500 A3 & A4
Call
Letters
BROADCAST STATIONS LICENSED FOR EXPERIMENTAL
TRANSMISSION OF FACSIMILE SIGNALS
Frequency
Licensee and Location Kilocycles
WGN, Inc 720
Chicago, 111.
United Broadcasting Co 1390
Cleveland, Ohio
Crosley Corp 700
Cincinnati, Ohio
Bamberger Broadcasting Service, Inc 710
Newark, N. J.
Power
Authorized
Watts
WGN .
WHK .
WLW .
WOR .
50000
1000
50000
50000
928
ORGHniZflTIOnS
III1IIOOHL HSSOCIHTIOfl
OF BRORDCRSTERS
RADIO OROOPO
PERSOfinEL
RDDRESSES
onions
GUILDS
CLUBS
HSSOCIRTtORS
929
NATIONAL
ASSOCIATION
OF
BROADCASTERS
Headquarters: 1626 K. St., N.W., Washington, D. €.
HEADQUARTERS STAFF
Neville Miller Edward M. Kirby Arthur Stringer
President Director of Public Relations Promotion
r v Amav Tv Joseph L. Miller
Assistant to tie President Direct<^ °\ L"b% f elations *■■ "^i^gSl
j a 4.- o 4. m Paul F. Peter Research Assistant
and Acting Secretary-Treasurer Dir™r 0j Research
Russell P. Place Lynne C. Smeby Everett E. Revercomb
Counsel Director of Engineering Auditor
New York Office: 30 Rockefeller Plaza, Room 1812
Phone, Circle 5-5965
STAFF
i «- ™.« Richard Tryon
A. K. Mills Publicity Staff John Murphy
Executive-in-Charge Barbara Brandt Press Secretary to the President
Research Staff
Jo Millward Barbara Hunt Robinson MacLean
Publicity Staff Research Staff Publicity Staff
District BOARD OF DIRECTORS States Comprising
No. District
*1. Paul W. Morency, Assistant Secretary Connecticut, Maine, Massa-
Radio Station WTIC chusetts, New Hampshire,
Hartford, Conn. Rhode Island, Vermont
2. Clarence Wheeler New York
Radio Station WHEC
Rochester, N. Y.
*3. Clifford M. Chafey, President Delaware, New Jersey,
Radio Station WEEU Pennsylvania
Reading, Pa.
4. John A. Kennedy, President District of Columbia,
Radio Station WBLK Maryland, North Carolina,
Clarksburg, W. Va. South Carolina, Virginia,
West Virginia
*5. W. Walter Tison, Director Alabama, Florida, Geor-
Radio Station WFLA gia, Puerto Rico
Tampa, Fla.
6. Edwin W. Craig, Vice-President Arkansas, Louisiana, Mis-
Radio Station WSM sissippi, Tennessee
Nashville, Tenn.
*7. J. H. Ryan, Vice-President, General Manager Kentucky, Ohio
Radio Station WSPD
Toledo, Ohio
8. John E. Fetzer, President Indiana, Michigan
Radio Station WKZO
Kalamazoo, Mich.
*9. William H. West, President Illinois, Wisconsin
Radio Station WTMV
East St. Louis, 111.
930
National Association of Broadcasters
10. John J. Gillin, Jr., Manager Iowa, Missouri, Nebraska
Radio Station WOW
Omaha, Nebr.
*11. Earl H. Gammons, General Manager Minnesota, North Dakota,
Radio Station WCCO South Dakota
Minneapolis, Minn.
12. Herbert Hollister, President Kansas, Oklahoma
Radio Station KANS
Wichita, Kans.
*13. 0. L. Taylor, General Manager Texas
Radio Station KGNC
Amarillo, Texas
14. Eugene P. O'Fallon, President Colorado, Idaho, Wyom-
Radio Station KFEL ing, Utah, Montana
Denver, Colo.
*15. Howard Lane, General Manager Nevada, Hawaii, Califor-
Radio Station KFBK nia (excluding the counties
Sacramento, Calif. of San Luis Obispo, Kern,
San Bernardino, Santa
Barbara, Venturo, Los An-
geles, Orange, Riverside,
San Diego, and Imperial).
16. Harrison Holliway, General Manager Arizona, California (coun-
Radio Stations KFI-KECA ties of San Luis Obispo,
Los Angeles, Calif. Kern, San Bernardino,
Santa Barbara, Ventura,
Los Angeles, Orange Riv-
erside, San Diego and Im-
perial, only), New Mexico.
*17. C. W. Myers, President Alaska, Oregon, Washing-
Radio Station KOIN ton
Portland, Ore.
* Term expires in 1941.
DIRECTORS-AT-LARGE
♦ ♦
Large Stations
Harold Hough, General Manager Mark Ethridge
Radio Station WBAP Radio Station WHAS
Fort Worth, Texas Louisville, Ky.
Medium Stations
George Norton, Jr., President Don Searle, General Manager
Radio Station WAVE Radio Station KOIL
Louisville, Ky. Omaha, Nebr.
Small Stations
John Elmer, President Harry R. Spence, President
Radio Station WCBM Radio Station KXRO
Baltimore, Md. Aberdeen, Wash.
Networks
Edward Klauber, Executive Vice-Pres. Fred Weber, General Manager
Columbia Broadcasting System Mutual Broadcastng System
New York, N. Y. New York, N. Y.
Frank M. Russell, Vice-President
National Broadcasting Co.
Washington, D. C.
COMMITTEES
Executive Herbert Hollister, KANS, Wichita,
Paul W. Morency, WTIC, Hartford, Kans.
Conn. John Elmer, WCBM, Baltimore, Md.
Don Searle, KOIL, Omaha, Nebr. Neville Miller, NAB, Washington, D. C.
John A. Kennedy, WBLK, Clarksburg,
W. Va. Accounting
Edwin W. Craiff, WSM, Nashville, Chairman— H. K. Carpenter, WHK,
Twin. Cleveland, Ohio.
931
National Association of Broadcasters
Harold Wheelahan, WSMB, New Or-
leans, La.
S. R. Dean, CBS, New York, N. Y.
E. J. Gluck, WSOC, Charlotte, N. C.
Glenn Snyder, WLS, Chicago, 111.
Harry F. McKeon, NBC, New York,
N. Y.
AAAA Conference Committee
Chairman— Harry C. Wilder, WSYR,
Syracuse, N. Y.
Roy L. Harlow, WAAB, Boston, Mass.
Richard H. Mason, WPTF, Raleigh,
N. C.
Edward Petry, Edward Petry & Co.,
New York, N. Y.
Frank A. Seitz, WFAS, White Plains,
N. Y.
Dale Taylor, WENY, Elmira, N. Y.
Lee B. Wailes, KYW, Philadelphia, Pa.
Code
Chairman — Edgar L. Bill, WMBD,
Peoria, 111.
Secretary— Edward M. Kirby, NAB,
Washington, D. C.
Earl J. Glade, KSL, Salt Lake City,
Utah.
Gilson Gray, CBS, New York, N. Y.
Hugh A. L. Halff, WOAI, San An-
tonio, Texas.
Henry P. Johnston, WSGN, Birming-
ham, Ala.
J. 0. Maland, WHO, Des Moines, Iowa.
Frank Mullen, NBC, New York, N. Y.
Calvin J. Smith, KFAC, Los Angeles,
Calif.
Thecdore C. Streibert, MBS, New York,
N. Y. Engineering
Chairman — Edward L. Gove, WHK,
Cleveland, Ohio.
District 1
F. M. Doolittle, WDRC, Hartford,
Conn. District 2
John V. L. Hogan, WQXR, New York,
N Y
iN* I< District 3
J. C. Leitch, WCAU, Philadelphia, Pa.
District 4
Scott Helt, WIS, Columbia, S. C.
District 5
James R. Donovan, WTOC, Savannah,
Ga.
District 6
J. H. DeWitt, WSM, Nashville, Tenn.
District 7
R. Morris Pierce, WGAR, Cleveland,
Ohio. District 8
Walter Hoffman, WJ, Detroit, Mich.
District 9
Carl Meyers, WGN, Chicago, 111.
District 10
Paul Lovet, WHO, Des Moines, Iowa.
District 11
Julius Hetland, WDAY, Fargo, N. D.
District 12
K. W. Pyle, KFBI, Wichita, Kans.
District 13
William G. Edgerton, KTSA, San An-
tonio, Texas.
District 14
Eugene G. Pack, KSL, Salt Lake City,
Utah. District 15
R. V. Howard, KSFO, San Francisco,
Calif. District 16
Jay Tapp, KGER, Long Beach, Calif.
District 17
Francis Brott, KOMO-KJR, Seattle,
Wash.
Engineers' Executive Committee
Edward L. Gove, Chairman; E. K.
Cohan; 0. B. Hanson; Porter Huston;
Paul DeMars; J. P. Poppele.
FCC Conference Committee
Chairman — Eugene C. Pulliam, WIRE,
Indianapolis, Ind.
Vice Chairman— W. C. Alcorn, WBNX,
New York, N. Y.
H. W. Batchelder, WFBR, Baltimore,
Md.
P. J. Hennessy, NBC, Washington,
D. C.
Harold Lafount, New York, N. Y.
Kenneth Raine, CBS, New York, N. Y.
Reed Rollo, MBS, Washington, D. C.
Insurance
Chairman— Roger W. Clipp, WFIL,
Philadelphia, Pa.
S. R. Dean, CBS, New York, N. Y.
William I. Moore, WBNX, New York,
N. Y.
J. R. Poppele, MBS, New York, N. Y.
Charles A. Wall, NBC, New York,
N. Y.
Labor
District 1
J. J. Boyle, WJAR, Providence, R. I.
District 2
I. R. Lounsberry, WGR, Buffalo, N. Y.
District 3
Samuel R. Rosenbaum, WFIL, Phila-
delphia, Pa.
District 4
George W. Smith, WWVA, Wheeling,
W. Va. District 5
Fred Borton, WQAM, Miami, Fla.
District 6
H. W. Slavick, WMC, Memphis, Tenn.
District 7
Gilmore N. Nunn, WLAP, Lexington,
Ky" District 8
Leo J. Fitzpatrick, WJR, Detroit,
Mich' District 9
W. E. Hutchinson, WAAF, Chicago,
111.
District 10
Lloyd C. Thomas, KGFW, Kearney,
Nebr. District 11
Clarence T. Hagman, WTCN, Minneap-
olis, Minn.
932
National Association of Broadcasters
District 12
William B. Way, KVOO, Tulsa, Okla.
District 13
Kern Tips, KPRC, Houston, Texas.
District 14
Earl J. Glade, KSL, Salt Lake City,
Utah- District 15
Ralph R. Brunton, KJBS, San Fran-
cisco, Calif. District lg
Lewis Allen Weiss, KHJ, Los Angeles,
Calif- District 17
Louis Wasmer, KGA-KHQ, Spokane,
Wash.
Labor Executive Committee
Samuel R. Rosenbaum, Chairman;
Ralph R. Brunton; Gilmore N. Nunn;
Lloyd G. Thomas; H. W. Slavick.
Legislative
Chairman — John A. Kennedy, WBLK,
Clarksburg, W. Va.
Campbell Arnoux, WTAR, Norfolk,
Va.
Walter J. Brown, WSPA-WORD, Spar-
tanburg, S. C.
Harry C. Butcher, WJSV, Washington,
D. C.
Edwin W. Craig, WSM, Nashville,
Tenn.
William B. Dolph, WOL, Washington,
D. C.
John Elmer, WCBM, Baltimore, Md.
Mark Ethridge, WHAS, Louisville, Ky.
Frank M. Russell, WRC, Washington,
D. C.
Theodore C. Streibert, Mutual Broad-
casting System, New York, N. Y.
Committee of Cooperation Between
Press, Radio and Bar
Chairman— Neville Miller, NAB, Wash-
ington, D. C.
Harry C. Butcher, WJSV, Washing-
ton, D. C.
Louis G. Caldwell, Attorney, Washing-
ton, D. C.
Philip G. Loucks, Attorney, Washing-
ton, D. C.
Frank M. Russell, WRC, Washington,
Research
Chairman— W. J. Scripps, WWJ, De-
troit, Mich.
Hugh M. Beville, Jr., NBC, New York,
N. Y.
Arthur B. Church, KMBC, Kansas City,
Mo.
James D. Shouse, WLW, Cincinnati,
Ohio.
Dr. Frank N. Stanton, CBS, New York,
N. Y.
Theodore C. Streibert, MBS, New
York, N. Y.
Lee B. Wailes, KYW, Philadelphia, Pa.
J. W. Woodruff, Jr., WRBL, Columbus,
Ga.
Ex-Officio — Neville Miller, NAB,
Washington, D. C; Paul F. Peter, NAB,
Washington, D. C.
Sales Managers
District 1
William Malo, WDRC, Hartford, Conn.
District 2
Charles Phillips, WFBL, Syracuse,
N' Y- District 3
Griffith Thompson, KYW, Philadelphia,
Pa- District 4
John H. Field, Jr., WPTF, Raleigh,
N- C. District 5
Norman MacKay, WQAM, Miami, Fla.
District 6
Vernon Anderson, WJBO, Baton
Rouge, La.
District 7
D. A. Brown, WHIO, Dayton, Ohio.
District 8
W. W. Behrman, WBOW, Terre Haute,
Ind.
District 9
Ed Cuniff, WKBH, La Crosse, Wise.
District 10
Karl Koerper, KMBC, Kansas City, Mo.
District 11
Barney Lavin, WDAY, Fargo, N. D.
District 12
Ellis Atteberry, KCKN, Kansas City,
Kans.
District 13
Jack Keasler, KGNC, Amarillo, Texas.
District 14
W. E. Wagstaff, KDYL, Salt Lake
City, Utah.
District 15
Wilt Gunzendorfer, KSRO, Santa Rosa,
Calif.
District 16
Harry W. Witt, KNX, Los Angeles,
Calif.
District 17
Loren B. Stone, KIRO, Seattle, Wash.
Sales Managers Steering Committee
Chairman— E. Y. Flannigan, WSPD,
Toledo, Ohio.
Ellis Atteberry, KCKN, Kansas City,
Kans.
Charles Caley, WMBD, Peoria, 111.
Eugene Carr, WGAR, Cleveland, Ohio.
Willard Egolf, KVOO, Tulsa, Okla.
Craig Lawrence, KRNT, Des Moines,
Iowa.
Wage and Hour Act Committee
Chairman — Joseph L. Miller, NAB,
Washington, D. C.
William B. Dolph, WOL, Washington,
D. C.
C. T. Lucy, WRVA, Richmond, Virginia.
Clair R. McCollough, WGAL, Lancas-
ter Pa.
W. C. Swartley, WBZ-WBZA, Boston-
Springfield, Mass.
933
Departments and Activities
of
National Assxn. of Broadcasters
The National Association of Broadcasters is the trade organization of the
radio broadcasting industry. Its headquarters staff is headed by President
Neville Miller, and C. E. Arney, Jr., Assistant to the President and acting
Secretary-Treasurer, both of whom are responsible to the Board of Direc-
tors. In addition there are seven departments each in charge of a Director
who reports to the president. These are as follows :
Edward M. Kirby Director of Public Relations
Joseph L. Miller Director of Labor Relations
Paul F. Peter Director of Research
Russell P. Place Counsel
Lynne C. Smeby Director of Engineering
Arthur Stringer . . Supervisor of Circulation and Promotion Dept.
For purposes of equitable representa-
tion on the Board of Directors, the United
States and its territories and possessions
has been divided into seventeen districts.
Each District elects one Director to the
Board for a two-year term; each class of
station (class of station is based upon
power and frequency and is referred to
as small, medium and large) elects two
Directors and each of the three major
networks appoints one Director. These
two latter classes of Directors serve for
only one year.
The objects of this Association are to
foster and promote the development of
the art of radio broadcasting; to protect
its members in every lawful and proper
manner from injustices and unjust exac-
tions; to foster, encourage and promote
laws, rules, regulations, customs and
practices which will be for the best inter-
est of the public and the radio industry.
The NAB is the united front of the
industry. It not only attempts to solve
the problems of the broadcasters, but
also strives to educate the listener to the
American System of Privately-owned and
Competitively-operated Radio.
There has been an appreciable increase
in the membership of the Association.
From a total of 428 at the beginning of
1940, the year closed with the figure
pushing the 500 mark. This is a result
of a membership campaign in which the
seventeen District Directors and fifty-
two area chairmen actively participated.
However, behind this membership
drive was the recognition of those in the
industry that the Association is really
making headway in meeting the prob-
lems of the industry. Its various ser-
vices and activities have been recognized
and appreciated by broadcasters, large
and small. The Association enters the
year 1941 in a position where it can
truly say it represents the united front
of the broadcasting industry.
Labor Relations
The NAB set up its Labor Relations
Department in May, 1938, to foster
friendship between the broadcasting in-
dustry and organized labor. Joseph L.
Miller, for many years labor editor of
the Associated Press, was appointed di-
rector.
The department deals with all prob-
lems involving broadcasting stations and
labor — both personnel problems and
problems concerning labor programs on
the air. The department advises all
member stations on the application of
labor laws to their employees; furnishes
information and advice with regard to
collective bargaining; and keeps the
membership informed of all labor de-
velopments affecting the industry.
The director's principal work, how-
ever, has been to mediate in countless
minor disputes between labor unions and
broadcasting stations. In this field the
director has been singularly successful.
Research Department
Recognition that research can mate-
rial contribute to the success of broad-
casting caused the Board of Directors
to establish the office of Research Di-
rector as a vital part of the Associa-
934
National Association of Broadcasters
tion. The director maintains contact
and relations with organizations engaged
in radio research and cooperates with
the government departments concerned
with radio and business information.
The work of this department dove-
tails into all NAB activities in that its
collection, analysis and dissemination of
facts supplies the raw materials for
the other departments.
Information gathered by the NAB Re-
search Department is instantly available
in usable form to members. This is
essential to an industry accustomed to
move at incredible speed.
An important function of the depart-
ment is to develop the values of research
as a management tool. Proper research
methods are being developed so that
NAB member stations will be able to
gather pertinent facts with which to
gauge the success of station operation
in all its departments. Naturally, in
this work, the Research Department is
readily available to the membership for
research counsel.
Constant effort is made to expand and
improve the existing store of informa-
tion on radio set ownership, listening
habits of the radio audience and other
fundamental data on the broadcasting
industry. In this work contact is main-
tained with the research heads of ad-
vertiser organizations and advertising
agencies.
Promotion Department
Institutional promotion of broadcasting
in 1940 was themed on the premise that
John Q. Public and no other is the real
boss of American radio.
His response to the superlative ser-
vices of broadcasters and his apprecia-
tion of their value was stimulated by
vigorous and sustained promotion. Re-
sults were easily measurable. Set own-
ership crossed the 50 million mark. In
many localities the hours devoted to
listening exceeded the time consumed
by every other activity except working
and sleeping.
In one section of the country or an-
other promotions were in progress every
month of the year. Simultaneous coast
to coast promotions were four in number:
"National Radio Festival"; "Listen be-
fore You Vote"; "Radio's 20th Birthday"
and "50,000,000 Radio Sets by Christ-
mas." Official status was given National
Radio Festival by National Radio Festival
proclamations issued by nine governors
and more than one hundred mayors of
American cities.
Other promotions included an essay
contest on the "American System of
Broadcasting — Why It Is Best for Amer-
icans"; "Listen Before You Vote" cam-
paign which emphasized that the Amer-
ican way means listening to both sides of
the question and then registering a de-
cision at the polls. It further pointed
out that radio has become the modern,
streamlined counterpart of the New En-
gland town meeting which served the
cause of democracy so well in earlier
days. Two color "Listen before You
Vote" posters were displayed and dis-
tributed by radio stations, set and tube
manufacturers, servicemen and jobbers.
Observance of Radio's 20th Birthday
covered a period of twenty days, Novem-
ber 11-30. A birthday dinner in Wash-
ington, November 26, was attended by
industry leaders, government officials and
members of Congress.
"50,000,000 Radio Sets by Christmas"
was the year's final promotion. One
phase was concerned with the giving of
new radios as Christmas gifts; the other
was the giving of reconditioned radio
sets to the needy and to charitable insti-
tutions. Radio Servicemen of America,
set and parts distributors and manufac-
turers were extremely cooperative in this
work.
One of the year's developments was
the large increase of studio radio shows
(of sets), sponsored jointly by stations
and the local radio trade.
During the year assistance was given
the industry by electric leagues and in-
stitutes.
Assistance of leading radio manufac-
turers was likewise helpful.
Early in the year just under half a
million copies of a sixteen page roto-
gravure booklet, "Radio's Riches," were
purchased by stations for distribution to
their listeners.
The Bureau of
Radio Advertising
The NAB has long recognized the im-
portance of radio's commercial side
through the existence of the NAB Sales
Managers' Division. This recognition
has now been given new emphasis with
the establishment of the Bureau of Radio
Advertising.
The Bureau is designed to promote
radio as an advertising medium. Its
work takes two major forms: 1. To pro-
vide the industry with facts and figures
of a promotional nature and in other
ways to assist stations to sell more time
in the national and local fields. 2. To
cooperate with broadcasters and others
935
National Association of Broadcasters
in increasing the effectiveness of radio
advertising.
Special efforts are made to develop
certain untapped fields of business for
stations, and to combat the claims and
challenges of competing media. The
Bureau is also charged with protecting
members from the so-called "time chis-
elers" — and from advertisers who seek
to place business on a percentage or
"cost-per-inquiry" basis. It acts as a
buffer against exorbitant publicity and
merchandising requests by sponsors.
In cooperation with the NAB Sales
Managers' Committee, of which E. Y.
Flannigan, commercial manager of
WSPD, Toledo, is chairman, the Bureau
formulates its plans and policies for fur-
thering the commercial aspects of the in-
dustry.
Engineering Department
The engineering activities of NAB are
carried out by the Director of Engineer-
ing with the assistance of an Engineering
Committee. The duties of the Director of
Engineering were assumed by Lynne C.
Smeby on December 1, 1939. The Engi-
neering Department of NAB deals with
the general industry problems. All FCC
hearings of general interest to broad-
casters are attended and reported to the
membership by the Director. Liaison
work is also carried on with the Engi-
neering Department of the FCC, on
rules and regulations pertaining to engi-
neering. As an example of this work, a
Sample Transmitter Log with instruc-
tions for its use was drawn up with the
cooperation of the FCC Engineering De-
partment. This was distributed to all
NAB members. Another duty of the
Engineering Department is to keep the
NAB "Engineering Handbook" up-to-
date. The handbook is now being revised
and much new data will be added such as
material on Frequency Modulation and
Ultra-High-Frequencies.
Each year in February, a Broadcast
Engineering Conference is conducted at
Ohio State University. The Conference
functions to keep the engineers up-to-
date with their profession under class-
room conditions. NAB was privileged to
cooperate in the 1940 Conference and
the Director of Engineering is taking an
active part in assisting Dr. W. L. Ever-
itt, Director of the Conference, in formu-
lating the plans for the Fourth Confer-
ence, to be held February 10 through 21,
1941.
The Director of Engineering is avail-
able to the individual members of NAB
for service on individual matters that do
not transcend the field of private engi-
neers.
Legal Department
The work of the legal department di-
vides itself into several categories: (1)
Study and analysis of all bills, intro-
duced in the Congress and the State
Legislatures affecting broadcasters di-
rectly or indirectly; (2) assistance or
advice in litigation whose decision will
have a direct or indirect bearing on the
interests of broadcasters; (3) assistance
to member stations and their attorneys;
(4) assistance to the NAB staff and
committees.
Congressional bills which drew the at-
tention of the legal department during
1940 were the Thomas Bill, the McGran-
ery Bill, the Johnson Bill, the Ditter
Bill, the Pepper Bill, the Walter-Logan
Bill, among others. (For a digest of
these bills refer to the Legislative Di-
gest in the legal section of this volume.)
The NAB, through its legal department,
cooperated with New York broadcasters
in contesting the Perry Bill in the New
York Legislature; this bill, which was
the only one of importance in state legis-
latures, was eventually killed in one of
the committees after having been passed
by the State Senate.
The major litigation which has en-
gaged the legal department's attention
was the RCA vs. Whiteman case, which
has now reached the Supreme Court;
special counsel was employed in connec-
tion with this case to protect and repre-
sent the interests of the broadcasting
industry. The legal staff has given
upon request of member stations and
their attorneys specific information and
advice concerning FCC rules and regula-
tions and on matters pertaining to per-
forming rights licenses, the playing of
phonograph records, lotteries, treatment
of political candidates, defamation, in-
come tax, Social Security and Wage-
Hour rulings, misleading advertising
and other topics of importance to mem-
bers.
In addition the legal staff has been
in touch with government agencies and
commissions and' has attended hearings
which affect the interests of broadcasters.
A special study of Federal anti-trust
laws as they affect the NAB was made
and submitted to the Board of Directors
of the organization. And finally the le-
gal department made analyses of stat-
utes, contracts, forms, the drafting of
resolutions and proposed amendments,
and rendered general assistance to NAB
members.
936
Annual Report of Neville Miller, President,
National Association of Broadcasters
As Presented to the 1940 NAB Convention
WITH this Eighteenth Annual Con-
vention, the National Association
of Broadcasters rounds out an-
other twelve months of activity. It has
been radio's greatest year. The trend
which has heretofore existed in all phases
of radio continued throughout the year
and gives promise of continuing far into
the future. A constant growth in lis-
tening audience is evidence of the pub-
lic's confidence and approval, and broad-
casters have responded by steady im-
provement in the scope and quality of
programs.
During the past year, more than 9,000,-
000 radio sets were sold, increasing the
total number of sets in American homes
and automobiles to over 45,000,000. With
less than 7% of the world's population,
our country has nearly a half of all
broadcasting stations and receiving sets,
and a greater percentage of radio
equipped homes than any other nation.
The American people want radio sets
more than they want anything else in the
line of electrical equipment, for more
sets were sold than electric irons or
toasters, or washing machines, or vac-
uum cleaners, or any other electrical
device. In various polls, radio has won
first place time and again in the prefer-
ence of the American family. The Ameri-
can radio industry has grown faster —
in units, in dollar volume and in public
service — than has the radio industry of
any other country.
Naturally, there is a reason for this
continued development and improve-
ment, and it is not hard to find. Radio
has a tremendously intimate effect upon
American life. Today it is impossible to
conceive of our way of life without radio.
Annihilating space and distance, Ameri-
can radio has in a short span of two
decades commanded the largest single
audience of listeners ever gathered in the
history of mankind, over 100,000,000 men,
women and children. Today we receive
the last minute bulletins directly from
Europe as an everyday occurrence. New
cultural avenues have been opened and
educational features developed; new tech-
nical frontiers have been broken through
in frequency modulation and television.
However, a brilliant future surpassing
all the achievements of the past lies be-
fore us. It is our task to consolidate
our advances along many fronts and to
lay a firm foundation upon which the
future structure of public service broad-
casting and television may soon be built.
I am sure that broadcasters realize
that radio, although mighty as a force
for good, can do equal evil. The ex-
periences abroad of the past year have
all too clearly proved this fact and have
stirred us to still greater efforts to keep
radio in America free, free for all to
speak, for all views of all sides, and from
breakfast to bedtime to fill the day of
the American people with entertainment,
education and news reflecting our culture
and aspirations, impossible in any nation
where democratic principles do not
flourish.
The broadcasters have borne well their
part of radio's responsibilities of the past
year. Your Association has experienced
a busy and most satisfactory year. You
will find in the report of each Staff Direc-
tor, detailed information concerning the
activities of his Department. I urge you
to read these reports, because by so
doing you will secure an excellent idea
of the varied and manifold activities of
the NAB Staff and by reason of this
knowledge will make in the future more
and constant use of the services which
are available to you in the way of assist-
ance by Staff members. I shall not du-
plicate those reports, but shall review
briefly the larger aspects of the work of
this Association.
The value of trade associations to in-
dustries has resulted in rapid growth of
associations over a period of years.
Today trade associations occupy a defi-
nite place in business life and perform
a useful social and economic function
sanctioned by law. The work of your
Trade Association divides itself roughly
into two divisions — one — tangible ser-
vices rendered to our members, and the
other — intangible services, which occupy
the greater portion of our time.
Without minimizing the importance of
our tangible assets, may I emphasize the
necessity for protecting our intangible
assets, such as, freedom of speech, public
confidence, the basic value of advertising
as a force in developing industry and
employment and freedom from unneces-
sary and burdensome government regu-
lation. No one individual can alone
protect these, but united we can — and to
unite the industry, to organize the com-
mon effort, to promote a working to-
gether of competing units, to encourage
937
National Association of Broadcasters
a broader outlook based on research and
facts, and to mobilize the best experience
and opinion in the industry — this is one
of the major tasks of the NAB.
Persistent effort has been maintained
throughout the year to perfect the united
front of the radio industry. With the
enthusiastic cooperation of the Directors
and members who served as membership
Chairmen in the various states and areas,
it is gratifying to report a gain in
membership from 427 at the time of our
last Convention, to 462 as of today. I
cannot emphasize too strongly the need
of continued and everlasting effort to
bring into membership every radio sta-
tion in the United States.
The District Meetings have become
forums of practical usefulness and of
great value in promoting discussion of
our problems on gn informal basis. I
believe these meetings can be developed
to even greater usefulness. Together
with the meetings of the Board of Direc-
tors; the Executive Committee, and the
various other committees they have en-
abled us to develop an industry con-
sciousness and unification greater than
has ever existed before within the
industry.
May I here express our appreciation
to the Directors, to those who served
on the various committees and to the
entire membership for so generously giv-
ing of your time and energy to the work
of the Association. Without your assist-
ance, it would have been impossible to
carry on the affairs of the NAB during
the past year.
I am happy to report that for the first
time in the history of either major polit-
ical party, the platform of each party
this year contains a radio plank. This
is not only a well deserved recognition
of the importance of radio but indicates
that the leaders of Congress are well
aware of our problems and encourages
us to believe that helpful legislation may
be enacted in the not too distant future,
giving to American radio by law the
dignity and protection that has already
been given by public opinion.
Legislation
The Johnson Bill prohibiting the ad-
vertising on the radio of alcoholic bever-
ages and the Thomas Resolution for ad-
herence to the International Copyright
Union were the two major legislative
threats during the present session of
Congress. We are pleased to report that
neither of these pieces of legislation, nor
any other legislation adversely affecting-
broadcasters, was enacted. The Asso-
ciation's Staff scrutinized all national
and state legislation, did not blindly op-
pose all legislation, but in cooperation
with other organizations helped steer
the legislation into constructive channels.
Following our custom of being repre-
sented by special counsel in litigation
involving matters affecting the entire
industry, the Association retained special
counsel in the RCA v. Whiteman case
and has kept in close touch with all
phases of the problems dealing with the
playing of phonograph records. We are
happy to report that we have been suc-
cessful in our fight to prevent the levy
of an additional burden on stations
through another license system. On July
25 the United States Circuit Court of
Appeals in New York reversed the deci-
sion of the District Court and held that
broadcasters had the right to play rec-
ords without a license.
Radio must not be content to fight a
purely defensive legislative battle. We
must take the initiative. The present
Copyright Law was passed in 1909, prior
to the advent of commercial broadcast-
ing. It has many antiquated provisions,
such as, the statutory minimum damage
provision. The Law should be revised
?nd brought down to date.
The libel law as it applies to broadcast-
ers is unsatisfactory. Broadcasters
should either be given the right to elimi-
nate libelous matter, or they should be
exempted from liability. The decision
in Summit Hotel v. Jolson, in which case
the NAB was represented by special
counsel, was a decision favorable to
broadcasters, and was a step in the right
direction, but many phases of the sub-
ject justify further study, to the end
that this troublesome question may be
correctly solved.
The present conception of the functions
of administrative agencies leaves much
to be desired. Granting that adminis-
trative agencies should be free of super-
vision by the courts, certainly some pro-
cedure should exist for the testing of
the legality of an agency's rules and
regulations, without requiring the appli-
cant to first violate them.
In all quasi-judicial proceedings, be-
fore the FCC, we believe that there
should be an opportunity for facts to be
judicially found by an independent ex-
aminer or some independent quasi-judi-
cial or judicial tribunal. Some such
separation of the powers of the Com-
938
National Association of Broadcasters
mission as recommended by the Presi-
dent's Committee on Administrative
Procedure would be an acceptable solu-
tion. In particular, in those cases which
involve revocation of or failure to renew
broadcast licenses, and where the li-
sensee's entire business is at stake, we
have urged that there be provided a
separate judicial determination of the
facts as well as of the law. Our views
on these matters have been submitted to
the Attorney General's Committee on Ad-
ministrative Procedure, which is at pres-
ent considering the entire subject.
These are but a few of the many legis-
lative problems which we face and which
I am sure with assured industry-wide
cooperation we can solve.
Public Relations
In our community life today there are
propagandists about and we in radio, like
many other businesses, are in the line of
fire. Public opinion is the controlling
factor in our Democracy, and therefore
we have a legitimate interest in the pub-
lic's knowing the real facts about radio
in all its manifold branches. To do the
job right, it must be done both nationally
and locally. During the past year, with
your help, we have endeavored to do it
nationally, and to supply you with the
tools, the weapons and the ammunition
to do it locally.
Our public relations activity has cov-
ered a broad field. We have worked
closely with the United States Office of
Education through the Federal Radio
Education Committee, and have taken a
leading part in the Ohio State Institute
on Radio and Education, and in many
other conferences. There has been a
marked change in the attitude of edu-
cators generally with reference to radio
and radio relationship. The idea that
education needed more time on the air
has been abandoned because of the reali-
zation that educational radio needs not
more, but less time on the air, and more
time in preparation and rehearsal. Pres-
sure for legislation to set aside a specific
time for educational programs has
therefore been eliminated.
For some time, advertising has been
under attack from several angles. It has
been charged that advertising is wasteful
and burdensome to the consumer and
that it gives an undue advantage to large
companies and thereby fosters monopoly.
These attacks are not directed against
abuses in the use of advertising, but
against advertising as a business tool.
This is a serious threat to radio and to
all media. We have believed it impor-
tant that consumers, educators and pub-
lic officials should be convinced of the
specific economic benefits and social im-
provements gained through advertising.
We have taken an active part in the work
of the Committee on Consumer Relations
in Advertising, Inc., through which, in
cooperation with other media, agencies
and advertisers, the public will be given
the real story of advertising's contribu-
tion to our standard of living. We have
been represented at every consumers
relations conference held in the last two
years. We are working closely with such
organizations as the Association of Na-
tional Advertisers, the American Asso-
ciation of Advertising Agencies and the
Advertising Federation of America, all
of which are giving serious attention to
the consumer movement. The prepara-
tion is under way of a program to dem-
onstrate the contribution made by adver-
tising to better consumer service and
lower consumer costs.
Our relations with the press have
steadily improved. In this connection,
we report a most cordial attitude on the
part of J. S. Gray, Radio Chairman of
the American Newspaper Publishers As-
social, whose friendly report on radio was
a feature of the recent ANPA conven-
tion. In passing, it is well to observe
that much of the change toward friend-
liness in the attitude of the newspapers
is attributable to the excellent manner
in which radio has acquitted itself in the
war crisis and the use by radio of news-
paper war correspondents, and the co-
operation between these and radio corre-
spondents constitutes a noteworthy
chapter in this relationship. Still another
factor in bringing about better rela-
tionship with the press has been the
affirmative manner in which the NAB
Bureau of Radio Advertising has been
conducted. Its purpose has been to sell
radio as a medium of advertising by
constructive methods rather than
through negative belittling competition.
We proceed upon the theory that there
is room for both the radio and the news-
paper advertising dollar.
In cooperation with committees of the
American Bar Association, the American
Newspaper Publishers Association and
the Newspaper Editors Association, the
reporting of judicial proceedings has
been studied to the mutual advantage of
all groups.
The list of outstanding national or-
939
National Association of Broadcasters
• • •
ganizations with which we have worked
during the past year is too long to include
here, but you may be sure we have over-
looked no opportunity to tell the story
of the American System of Broadcasting
and to make friends for radio. The ef-
forts of the year were brought to a
fitting close in the unprecedented radio
ceremonies o last Saturday, when the
New York World's Fair of 1940 and the
San Francisco Golden Gate Exposition
joined hands to convey the thanks of our
listeners for public service rendered and
to dedicate plaques symbolic of American
free radio.
Code
The widespread acceptance and en-
dorsement of the Code bespeaks the
regard in which it is held not only by
broadcasters generally but by women's
organizations, labor groups, religious
groups, civil liberties groups and the
public at large. It has been said, "When
all think alike, no one thinks very much."
The discussions which have taken place
during the past year have emphasized
the fact that broadcasters have been
thinking a lot and the Code has rendered
a real service in stimulating this think-
ing. We all realize that many times
right and wrong dress in shades of gray
and that, although we have much of
which to be proud, we must not be smug
or refuse to listen to criticism. Also,
we must be careful not to be more
concerned with profits than prestige lest
the result be that we lose both. Although
our action may be attributed partly to
enlightened self-interest, may I empha-
size that broadcasters have learned a
great deal through experience; they,
better than any other group, know what
the public prefers and it certainly is in
the public interest to prevent the kind
of legislation which would mean that
pressure groups would succeed in ram-
ming down the throats of the public that
which we know from our study and ex-
perience the public does not want.
I believe the adoption of the Code
was a distinct step forward; that it has
proved its value during the past year
and that it will continue to grow in
usefulness. To the Code Committee and
its able chairman, we owe a debt of
gratitude. It is especially pleasing to
mention that the American Trade Asso-
ciation Executives bestowed a certificate
of Honorable Mention on the NAB for
its Code, citing the "achievement of
instituting a system of self-regulation
designed to make further government
regulation or control unnecessary, and
which would deserve and earn public
confidence."
Labor Relations
For mother year the industry has
operated without any major labor trouble,
and, generally speaking, the relationship
between our industry and organized labor
is friendly. Our employees are well
paid; our average weekly pay check of
$45.20 is believed to be the highest in
the country. Without surrendering our
rights, we have complied with both the
spirit as well as the letter of the various
laws enacted in recent years, and both
labor officials and government officials
dealing with labor problems have pub-
licly praised the policy and activity of
the NAB Labor Relations Department.
Labor is a friend of the American System
of Broadcasting.
Research
The activities of the Research Depart-
ment have been many and varied, in the
form of supplying facts and information
for the work of the various departments
md committees; in working with the
FCC, the Census Bureau, the FREC and
other governmental agencies, and with
various groups and associations in assist-
ing in analyzing the music copyright
problem; in the preparation of a master
station file, primarily designed for re-
search purposes, but of immeasurable
value to the entire industry; and, in
taking a leading part in the preparation
of the Program Log and Accounting
Manual.
The Program Log Recommendation,
and the Transmitter Log Recommenda-
tion prepared by the Engineering De-
partment, furnish excellent examples of
what can be accomplished by cooperation
between the staffs of the FCC and the
NAB.
We believe the recently issued FCC
Forms 301 and 319 — the new forms for
application for construction permit or
modification thereof for standard broad-
cast stations and high frequency broad-
cast stations — impose an excessive bur-
den upon applicants. Although we are
in sympathy with the Commission's
desire to secure on these forms full in-
formation regarding the applicant's
qualifications, we believe that many of
the questions can be so modified as to
relieve the applicants of considerable
burden in supplying information without
unduly increasing the work of the Com-
940
National Association of Broadcasters
mission. We hope that by cooperative
effort the excellent result which was
obtained with respect to the Log Rec-
ommendations can be duplicated with re-
spect to these forms.
A Plan for Unit Volume Measurement
has been prepared in detail and will be
submitted to this Convention for con-
sideration, and we believe this is but the
first of many very definite accomplish-
ments which we believe will be achieved
in the very near future.
Bureau of Radio Advertising
The Bureau of Radio Advertising was
placed in full time operation on Septem-
ber 1st, to assist members in sales and
promotion problems. Trade studies, sales
manuals covering specific selling prob-
lems, together with other material, have
been issued and many members report
having secured tangible results with the
material. The Bureau is getting at the
true facts in fields where resistance in
radio advertising has existed and has
given the commercial managers not only
an impetus to get together, discuss their
problems and exchange ideas, but has
also given sales data with the aid of
which many contracts were closed.
In cooperation with the Sales Man-
agers' Division, the Bureau has taken
an active part in AFA and NRDGA con-
ventions, and has cooperated with the
ANA and AAAA. It has done a good
job in promoting the use of radio as
an advertising medium.
Promotion
The relationship with the RMA has
been most friendly and cooperative and
the Joint RMA-NAB Promotion Cam-
paign has producer very satisfactory
results. A continuous campaign has
been carried on to increase the number
of listeners, to increase the hours of
l:st£ning per day, to increase the appre-
ciation of the American radio programs
and to spread an understanding of the
American system of broadcasting. Dur-
ing the past year, it has sponsored such
nationwide events as the "Curtain
Raiser," "Radio Christmas," the "Nation-
al Radio Festival," "Listen While You
Ride," and "Listen While You Play," and
now has in active swing the "Listen
Before You Vote" campaign. Under the
theme, "Your Electric Utility Can Be
Your Best Local Account," a campaign
for utility advertising has been con-
ducted.
This department has also worked in
cooperation with the radio servicemen
and the set manufacturers to reduce the
number of inoperative or partially in-
operative set and much progress has
been made.
Engineering
In an industry such as radio, it is
but natural that engineering is funda-
mentally first and foremost. This past
year has been one of great activity due
to the development of television and
frequency modulation. Also the ratifi-
cation of the Havana Treaty by Mexico
brings to the front not only the problem
of changing the frequency of most of
the stations in the country but also other
problems in connection with the public
and the receivers. I wish to here ex-
press the hope that the difficulties which
have arisen in connection with the
Havana Treaty will be solved, and that
the Treaty will become effective at an
early date. In addition to keeping in
close touch with all these problems, in
working with the FCC and the NAB
members, our Director of Engineering
took a leading part in the preparation
of the Transmitter Log and has under
preparation a revision of the Engineer-
ing Handbook which should be of real
value to the industry.
Information Pool
Before ending the report on the work
of the various Staff members, may I
mention a service of the Association
Staff, the value of which I do not believe
is fully appreciated by NAB members.
Each Staff member has collected a pool
of information for the use of members —
labor statistics, legal authorities, re-
search methods, engineering data, infor-
mation for speeches, for promotional
activities, and data on various other
subjects.
We urge you to use this for two rea-
sons: First, because we know it will be
of value to you; and second, by using it
instead of diminishing its value, you in-
crease its value by testing its usefulness,
adding your results to the pool, and
thereby making it of greater value to
the industry.
Music Copyright
Broadcasters have always been willing
to pay a fair and equitable price for
th euse of music. They are the first to
acknowledge the cultural value of music,
and that music has played a prominent
part in the development of radio. How-
941
National Association of Broadcasters
ever, they demand the right to purchase
music in a free and competitive market
the same as they purchase their other
requirements. They are unwilling to pay
ASCAP on news broadcasts, on sports
broadcasts, and on other programs using
no music. They are also unwilling to
pay ASCAP on programs which use non-
ASCAP music. They are unwilling to be
required to pay the entire price for
music to a relative few composers merely
because those composers have secured a
monopolistic control of the means of
exploitation of their output. They be-
lieve the cultural life of America would
be greatly benefited by encouraging the
creative genius of young and able com-
posers whose works are at present never
played because of the character of
ASCAP's present contracts. Today,
broadcasters pay forty times as much
per dollar of their gross as any other
customer of ASCAP, and the new
ASCAP contracts now demand they pay
eighty times as much, increasing their
payments from $4,500,000 to nearly
$9,000,000. This we will not do!
A year ago, a sincere and honest at-
tempt was made to sit across the table
from representatives of ASCAP to nego-
tiate a renewal of the contracts on a busi-
ness basis. This effort was thwarted by
the refusal of the President of ASCAP
to appoint a committee to meet with the
broadcasters; even though ASCAP's
Board of Directors had authorized the
appointment of such a committee. In
accordance with the mandate of the NAB
convention held last year, a final positive
effort was made to reach an agreement
with ASCAP, upon the failure of which,
the special convention was called last
September in Chicago. In accordance
with the practically unanimous vote of
that convention, Broadcast Music, Inc.,
was organized for the purpose of devel-
oping a pool of non-ASCAP music and
to assure the broadcasters of the right
to purchase their music in a free com-
petitive market. BMI has passed through
the organization stage and today is a
well-staffed organization, with a mem-
bership of over 300 stations. These BMI
member stations pay over two-thirds of
the revenue which ASCAP receives from
the entire industry. Complete informa-
tion concerning BMI will be given you
Tuesday and plans for the future will be
discussed at length. Suffice it here to say
that today broadcasters have it within
their power for once and all to end
ASCAP monopoly, to solve this most
troublesome question, to give the young
composers a chance, and to stimulate
creative effort in the United States.
Moreover, the solution of this problem
by a united industry will have a very
salutary effect upon a number of our
other pressing problems. Now is a most
critical time for broadcasters. We must
not fail! Let this Convention send out
word that San Francisco is to be no
Munich! We are in this fight to win!
Conclusion
What of the future? Today we meet
in a very different world from that which
existed this time last year. It would be
a bold man indeed who would attempt to
prophesy under what conditions we shall
meet this time next year. There is need
for much long-range thinking, realizing
as we must that radio will have a most
influential and material effect upon the
future of this country. It is not our job
to decide for the citizens the questions
which must be decided, but it is our task
to fairly, adequately and honestly bring
them the facts. In so doing, we perform
a service in assisting people to govern
themselves. We must do it courageously,
fearlessly and effectively.
Our part in the world picture today is
to do our job — and it is a most impor-
tant job — well and right in the hope and
confidence that in the scheme of things
the many stones which form the mosaic
we call the American way of life will fit
together. We must be sure that, re-
gardless of what may happen, radio's
pillar in the temple of Democracy will
be sound and will not crumble. The
fountain of that pillar must be a free
radio. There must not only be no cen-
sorship, but no threat of censorship. For,
as the U. S. Supreme Court recently
said, "It is not the sporadic abuse of
power by the censor but the pervasive
threat inherent in its very existence that
constitutes the danger to freedom of dis-
cussion."
The foundation of free radio must be
good broadcasting. The American pub-
lic is the only champion radio needs. So
long as our thinking is dominated by
intelligence and common sense, there
will be no serious threat to free speech,
a free press or to a free radio. The
American broadcasting industry has good
reason to be proud of its record. Its
position is one to be treasured and
guarded from any hands within and
without, which may threaten to destroy
it. The American public we serve is
marching with us.
942
THE NAB CODE
SINCE it became effective on October 1, 1939, the NAB Code has received
increasingly wide-spread acceptance and endorsement among broad-
casters, sponsors and listeners. In his message to the 1940 annual conven-
tion NAB President Neville Miller stated: "I believe the adoption of the
Code was a distinct step forward; that it has proved its value during the
past year and that it will continue to grow in usefulness." A citation of
"achievement for instituting a system of self -regulation designed to make
further governmental regulation or control unnecessary, and which would
deserve and earn public confidence" was bestowed on the NAB for its
Code by the American Trade Association Executives. Code provisions are
six, as follows :
Children's Programs
Programs designed specifically for children reach impressionable minds
and influence social attitudes, aptitudes and approaches and, therefore, they
require the closest supervision of broadcasters in the selection and control
of material, characterization and plot.
This does not mean that the vigor and vitality common to a child's
imagination and love of adventure should be removed. It does mean that
programs should be based upon sound social concepts and presented with a
superior degree of craftsmanship; that these programs should reflect
respect for parents, adult authority, law and order, clean living, high morals,
fair play and honorable behavior. Such programs must not contain sequences
involving horror or torture or use of the supernatural or superstitious or
any other material which might reasonably be regarded as likely to over-
stimulate the child listener, or be prejudicial to sound character develop-
ment. No advertising appeal which would encourage activities of a
dangerous social nature will be permitted.
To establish acceptable and improving standards for children's pro-
grams, the National Association of Broadcasters will continuously engage
in studies and consultations with parent and child study groups. The results
of these studies will be made available for application to all children's
programs.
Controversial Public Issues
As part of their public service, networks and stations shall provide
time for the presentation of public questions including those of controversial
nature. Such time shall be allotted with due regard to all the other elements
of balanced program schedules and to the degree of public interest in the
questions to be presented. Broadcasters shall use their best efforts to allot
such time with fairness to all elements in a given controversy.
Time for the presentation of controversial issues shall not be sold,
943
National Association of Broadcasters
except for political broadcasts. There are1 three fundamental reasons for
this refusal to sell time for public discussion and, in its stead, providing time
for it without charge. First, it is a public duty of broadcasters to bring such
discussion to the radio audience regardless of the willingness of others to
pay for it. Second, should time be sold for the discussion of controversial
issues, it would have to be sold, in fairness, to all with the ability and desire
to buy at any given time. Consequently, all possibility of regulating the
amount of discussion on the air in proportion to other elements of properly
balanced programming or of allotting the available periods with due regard
to listener interest in the topics to be discussed would be surrendered. Third,
and by far the most important, should time be sold for the discussion of
controversial public issues and for the propagation of the views of individ-
uals or groups, a powerful public forum would inevitably gravitate almost
wholly into the hands of those with the greater means to buy it.
The political broadcasts excepted above are any broadcasts in connec-
tion with a political campaign in behalf of or against the candidacy of a
legally qualified candidate for nomination or election to public office, or in
behalf of or against a public proposal which is subject to ballot. This excep-
tion is made because at certain times the contending parties want to use and
are entitled to use more time than broadcasters could possibly afford to
give away.
Nothing in the prohibition against selling time for the presentation of
controversial public issues shall be interpreted as barring sponsorship of the
public forum type of program when such a program is regularly presented
as a series of fair-sided discussions of public issues and when control of the
fairness of the program rests wholly with the broadcasting station or
network.
Educational Broadcasting
While all radio programs possess some educative values, broadcasters
nevertheless desire to be of assistance in helping toward more specific
educational efforts, and will continue to use their time and facilities to that
end and, in cooperation with appropriate groups, will continue their search
for improving applications of radio as an educational adjunct.
News
News shall be presented with fairness and accuracy and the broadcast-
ing station or network shall satisfy itself that the arrangements made for
obtaining news insure this result. Since the number of broadcasting chan-
nels is limited, news broadcasts shall not be editorial. This means that news
shall not be selected for the purpose of furthering or hindering either side
of any controversial public issue nor shall it be colored by the opinions or
desires of the station or network management, the editor or others engaged
in its preparation or the person actually delivering it over the air, or, in the
case of sponsored news broadcasts, the advertiser.
The fundamental purpose of news dissemination in a democracy is to
enable people to know what is happening and to understand the meaning of
944
National Association of Broadcasters
events so that they may form their own conclusions and, therefore, nothing
in the foregoing shall be understood as preventing news broadcasters from
analyzing and elucidating news so long as such analysis and elucidation are
free of bias.
News commentators as well as all other newscasters shall be governed
by these provisions.
Religious Broadcasts
Radio, which reaches men of all creeds and races simultaneously, may
not be used to convey attacks upon another's race or religion. Rather it
should be the purpose of the religious broadcast to promote the spiritual
harmony and understanding of mankind and to administer broadly to the
varied religious needs of the community.
Commercial Programs and Length of Commercial Copy
Acceptance of programs and announcements shall be limited to products
and services offered by individuals and firms engaged in legitimate com-
merce; whose products, services, radio advertising, testimonials and other
statements, comply with pertinent legal requirements, fair trade practices
and acceptable standards of good taste.
Brief handling of commercial copy is recommended procedure.
Member stations shall hold the length of commercial copy, including
that devoted to contests and offers, to the following number of minutes and
seconds :
Daytime
Fifteen-minute programs 3 :15
Thirty-minute programs 4 :30
Sixty-minute programs 9 :00
Nighttime
Fifteen-minute programs 2:30
Thirty-minute programs 3 :00
Sixty-minute programs 6 :00
Exceptions :
The above limitations do not apply to participation programs, announce-
ment programs, "musical clocks," shoppers' guides and local programs
falling within these general classifications.
Because of the varying economic and social conditions throughout the
United States, members of the NAB shall have the right to present to the
NAB for special ruling local situations which in the opinion of the member
may justify exceptions to the above prescribed limitations.
945
INDEPENDENT RADIO
NETWORK AFFILIATES, INC.
Independent Radio Network Affiliates, Inc., under the Chairmanship
of Samuel R. Rosenbaum, put in an active year, procedure being centered
on certain network operating practices, particularly regarding the chain-
break periods and "hitch-hiker" announcements.
IRNA has also been actively called in for discussions of industry policy
in connection with the Ascap situation and the suits as proposed by the
government.
Somewhat of a furor was caused during the course of filing briefs with
the FCC relative to the latter's Committee report on chains, when IRNA
denounced the report under consideration. It was subsequently revealed
however, that only one affiliate dropped its membership as a result of this
move. Thus the organization is considered to have taken a course feasible
to the majority of the affiliates.
During the year approximately 120 affiliates paid dues to IRNA, but as
pointed out by Chairman Rosenbaum, the policy is to function on behalf of
all of the affiliated outlets whether or not they pay dues. Members who
forwarded their dues paid in a total of nearly $8,000.
It is expected that during the 1941-2 season, IRNA will become more
active than ever, having already proven its worth in reaching its original
objective when it averted serious trouble with the AFM. Formal incorpora-
tion of IRNA was directed by its membership in September 1939, after
nearly two years of activity as an informal group.
Executive Committee
I. R. LOUNSBERRY,
WGR, Buffalo
P. W. MORENCY, Vice Chairman
WTIC, Hartford
SAMUEL R. ROSENBAUM, Chairman
WFIL, Philadelphia
Board of Directors
PAUL W. MORENCY,
WTIC, Hartford
CHARLES W. MYERS,
KOIN, Portland, Ore.
GEORGE W. NORTON, JR.,
WAVE, Louisville
SAMUEL R. ROSENBAUM,
WFIL, Philadelphia
W. J. SCRIPPS,
WWJ, Detroit
HULBERT TAFT, JR.,
WKRC, Cincinnati
L. B. WILSON,
WCKY, Cincinnati
MARTIN B. CAMPBELL,
WFAA, Dallas, Tex.
H. K. CARPENTER,
WHK, Cleveland
DON S. ELIAS,
WWNC, Asheville, N. C.
MARTIN B. CAMPBELL,
WFAA, Dallas
H. K. CARPENTER,
WHK, Cleveland
ARTHUR B. CHURCH,
KMBC, Kansas City
EDWIN W. CRAIG,
WSM, Nashville
MARK ETHRIDGE,
WHAS, Louisville
DON S. ELIAS,
WWNC, Asheville
JOHN A. KENNEDY,
WCHS, Charleston, W. Va.
I. R. LOUNSBERRY,
WGR, Buffalo
946
NATIONAL INDEPENDENT
BROADCASTERS, INC.
National Independent Broadcasters, Inc. put in a full year of pro-
gressive activity during 1940, the organization, comprised of inde-
pendently owned local broadcasting stations having concerned itself with
at least eight important developments.
Two convention meetings were held during the year, the first August
5th, in San Francisco at the time of the NAB Convention and the second
October 21st and 22nd in New York. Harold A. Lafount, president, pre-
sided over the two meetings. Earlier in the year permanent offices were
opened at 500 Edmonds Building, Washington, D. C., and on November 1,
1940 all association activities were transferred there and a permanent staff
installed under Edwin M. Spence, managing director.
Summary of the outstanding activities of the Association during 1940
include: FCC Rule 3.93 was amended in regard to transcription announce-
ments; Modification of the Sunrise Rule, for the benefit of part-time sta-
tions ; Revision of the Application Forms 301 and 319, the former concern-
ing standard broadcast stations and the latter FM; Broadcast Music, Inc.
held conferences with NIB officials and a low scale license fee was arranged,
effective April 1, 1941.
Throughout the summer conferences were held with the AFM relative
to independent station contracts which expired on September 15, and it was
agreed by President Petrillo of the AFM that relations would remain
status quo.
HAROLD A. LAFOUNT, President
630 Fifth Avenue, New York City
EDWARD A. ALLEN, Vice President
WLVA, Lynchburg, Va.
ANDREW W. BENNETT, Gen. Counsel
EDWIN M. SPENCE, Mng. Director,
500 Edmonds Bldg., Washington, D. C.
LLOYD C. THOMAS, Secy.-Treas.,
KGFW, Kearney, Nebr.
Directors
Edward A. Allen, WLVA, Lynchburg,
Virginia, Dist. 4; Ralph L. Atlass, WJJD,
Chicago, Illinois, Dist. 9; Scott Howe
Bowen, WIBX, Utica, N. Y., Dist. 2;
Ralph R. Brunton, KJBS, San Francisco,
Calif., Dist. 15; S. A. Cisler, WGRC,
Louisville, Kentucky, Dist. 7; Maurice C.
Coleman, WATL, Atlanta, Georgia, Dist.
5; James R. Curtis, KFRO, Longview,
Texas, Dist. 13; Jack M. Draughon,
WSIX, Nashville, Tenn., Dist. 6; Greg-
ory Gentling, KROC, Rochester, Minn.,
Dist. 11; W. B. Greenwald, KWBG,
Hutchinson, Kans., Dist. 12; James F.
Hopkins, WJBK, Detroit, Mich., Dist. 8;
Frank E. Hurt, KFXD, Nampa, Idaho,
Dist. 14; Harold A. Lafount, WCOP,
Boston, Mass., Dist. 1; Frank R. Smith,
Jr., WWSW, Pittsburgh, Pa., Dist. 3;
T. W. Symons, Jr., KXL, Portland, Ore-
gon, Dist. 17; Lloyd C. Thomas, KGFW,
Kearney, Nebraska, Dist. 10; and Leo B.
Tyson, KMPC, Los Angeles, Calif.,
Dist. 16.
• •
947
ORGANIZATIONS
— ■ ■ ■! ■ PERSONNEL — ADDRESSES n^^^
Acoustical Society of America
919 North Michigan Ave., Chicago, 111.
OFFICERS
President F. R. Watson
(University of Illinois)
Vice-President F. A. Firestone
(University of Michigan)
Secretary Wallace Waterfall
(The Celotex Corp)
Treasurer C. T. Stanton
(Electrical Research Products, Inc.)
Editor F. A. Firestone
(University of Michigan)
EXECUTIVE COUNCIL
Harry F. Olson, RCA Victor Co.; Donald A. Laird,
Ayer Foundation; Frederick V. Hunt, Harvard Univer-
sity; Don Lewis, University of Iowa; L. J. Sivian, Bell
Telephone Laboratories; W. F. Snyder, National Bureau
of Standards.
Actors Equity Association
45 W. 47th St., New York, N. Y.
BRyant 9-3550
OFFICERS
President Bert Lytell
First Vice-President Walter Huston
Second Vice-Tresident Florence Reed
Third Vice-President Augustin Duncan
Fourth Vice-President Peggy Wood
Executive Secretary-Treasurer Paul Dullzell
Recording Secretary John Beal
Counsel Paul N. Turner
Auditor Frank Mesurac
Executive Secretary Ruth Richmond
Executive Secretary Emeritus Dorothy Bryant
Honorary President John Emerson
President Emeritus Frank Gillmore
COUNCIL
Terms Expire in 1945: Walter Abel, Leon Ames, Jean
Beryl, Matt Briggs, Audrey Christie, William David,
John Emery, Ruth Hammond, Sam Jaffe, Sam Levene,
Kent Smith.
Terms Expire in 1944: Patricia Collinge, Dudley
Digges, Muriel Kirkland, Philip Loeb, John A. Lorenz,
Emily Marsh, Hiram S. Sherman, Jack Whiting, Mer-
vin Williams, Harold Vermilyea.
Terms Expire In 1943: Lee Baker, Hugh Cameron,
Broderick Crawford, Eric Dressier, Alfred Kappeler,
Earle Larimore, Winifred Lenihan, Gerald Moore, Hugh
Rennie, Joseph A. Vitale, Katherine Warren.
Terms Expire in 1942: Cienn Anders, Frankiyn Fox,
William Gaxton, Walter N. Greaza, Edith Gresham,
Ben Lackland, Leroy MacLean, Claudia L. Morgan,
Leona Powers, Edith L. Van Cleve, Richard Whorf.
Terms Expire in 1941: John A'exander, Jay Amiss,
Beverly Bayne, E. J. Blunkall, Reed Brown, Jr., J.
Malcolm Dunn, Clyde Fillmore, Robert T. Haines,
Alan Hewitt, Robert Keith, Maida Reade, Richard
Sterling.
BRANCH OFFICES
Los Angeles: I. B. Kornblum, 6331 Hollywood Blvd.,
Hollywood, Calif.
San Francisco: Theodore Hale, 111 O'Farrell Street.
Chicago: Frank Dare, 729 Waveland Avenue.
•
Advertising Federation of America
330 West 42nd St., New York, N. Y.
BRyant 9-0430
OFFICERS
President Elon G. Borton
(La Salle Extension University)
Vice-President Ray Maxwell
(Missouri Pacific Lines)
Vice-President Allan Rinehart
(Beaver Engraving Co.)
Vice-President Alan Taylor
(Radio Station WGY)
Vice-President Aubyn Chinn
(The Borden Co.)
Secretary May 0. Vander Tyl
(Advertising Letter Service)
Treasurer James A. Welch
(The Crowell-Collier Publishing Co.)
General Manager Earle Pearson
Director, Bureau of Research & Education
Alfred T. Falk
General Counsel Charles E. Murphy
DIRECTORS
Paul Garrett, Chairman, General Motors Corp.;
Allen L. Billingsiey, Fuller & Smith & Ross; Fred 0.
Bohen, Meredith Publishing Co.; Mason Britton, Vice-
Chairman, McGraw-Hill Publishing Co.; Dorothy
Crowne, United Advertising Corp.; Kenneth Dameron,
Ohio State University; Ted Dealey, A. H. Belo Corp.;
Herbert E. Fiske, Outdoor Advertising Association of
America, Inc.; Philip C. Handerson, B. F. Goodrich
Co.; Wiiliam A. Hart, E. I. duPont de Namours &
Co.; J. J Hartigan, Campbell-Ewald Co.; J. Kenneth
Laird, Young & Rubicam; Merrill C. Meigs, Chicago
Herald-American; Henry Obermeyer, Consolidated
Edison Co.; John K. Ottley, Jr., The Atlanta Con-
stitution; Erma Perham Proetz, Cardner Advertising
Co.; Allen T. Preyer, Vick Chemical Co.; George M.
Slocum, Automotive News.
FUNCTIONS
To provide a common forum and a central medium
for cooperative effort on behalf of all individuals and
groups interested in advertising.
To elevate the standards of advertising practice
and to combat any unfair competitive methods in
its sale.
To help increase the effectiveness of advertising as
an instrument of distribution, with its resulting bene-
fits to business and the general public.
To determine and disseminate more accurate knowl-
edge of the functions of advertising in business, and
its social and economic values.
To aid in raising the standards of education and
training for advertising practitioners.
•
American Association of Advertising
Agencies
420 Lexington Ave., New York, N. Y.
MOhawk 4-7982
OFFICERS
Chairman of Board Athertcn W. Hobler
President John Benson
Managing Director Frederic R. Gamble
Vice-President Guy C. Smith
Secretary David M. Botsford
Treasurer E. DeWitt Hill
Director of Service L. W. MacKenzie
Counsel McKercher & Link
FUNCTIONS
The American Association of Advertising Agencies
was formed in 1917 by the amalgamation of the New
England, New York, Philadelphia, Southern and West-
ern Advertising Agency Associations — to promote the
interests and raise the standards of advertising and
of the advertising agency business.
It welcomes to membership any advertising agency
qualified to aid in this purpose by reason of its
ability to serve the cause of advertising, its financial
soundness and its demonstrated desire to adhere to
sound and ethical business practices.
The aims cf the Association are partly ethical and
partly economic. It is a professional body and also
a trade association. It aims to raise standards, to
improve technique, to ascertain values, to safeguard
relations, and to cooperate with other organized
effort in related fields.
One of the major aims of the Association is to
keep advertising agency practice on a high level,
in order that it may be most useful to the advertiser,
most helpful to the publisher and respected by business
men.
9-18
ORGAN I Z AT IONS
Early in its career the Association adopted for the
guidance of its members two official statements. One
is entitled "Agency Service Standards," in which
agency service is defined, so that advertisers and
publishers may know what to expect and agencies
may know what should be required of them, thus
discouraging the incompetent and encouraging those
equipped to render effective service.
The other statement, entitled "Standards of Prac-
tice," deals with agency relations with media, clients
and the public, with fair and ethical agency com-
petition, and other professional ethics.
•
American Bar Association (Standing
Committee on Communications)
Office of the Chairman: 920 Southern Bldg.,
Washington, D. C.
COMMITTEE
Chairman Robert N. Miller
Committeeman Edwin M. Borchard
Committeeman Jchn Morgan Davis
Committeeman Charles E. Kenworthey
Committeeman Whitney North Seymour
Secretary David W. Richmond
FUNCTIONS
The main function of this committee is to keep
in touch with any phase of the field of communica-
tions in which the American Bar Association may have
an interest. It reports to the Bar Association at inter-
vals with recommendations for action, and carries out
such mandates as it receives from the Association.
•
American Communications Associa-
tion (C. I. O.)
10 Bridge St., New York, N. Y.
BOwling Green 9-3006
OFFICERS
President James P. Selly
Vice-President James Benson
Vice-President 0. M. Salisbury
Vice-President L. Ohl
•
American Council on Education
744 Jackson Place, Washington, D. C.
NAtional 5691
EXECUTIVE OFFICERS
President George F. Zook
President Emeritus C. R. Mann
Vice-President C. S. Marsh
Assistant to President Donald J. Shank
Chief Accountant Grace R. Ontrich
FUNCTIONS
This Council's purpose is to advance American edu-
cation through comprehensive voluntary, cooperative
action on the part of educational associations, organi-
zations and institutions, through the promotion, initia-
tion and administration of systematic studies, coopera-
tive experiments, and conferences. It has sponsored
two national conferences on educational broadcasting
to provide a national forum of educational and broad-
casting interests for the furthering of education by
radio. It also has an educational motion picture
project which is evaluating and producing classroom
films.
•
American Federation of Musicians
1450 Broadway, New York, N. Y.
PEnnsylvania 6-2545
OFFICERS
President James C. Petrillo
Vice-President Charles L. Bagley
Treasurer Harry E. Brenton
Secretary Fred W. Birnbach
Financial Secretary-Treasurer Harry E. Brenton
EXECUTIVE COMMITTEE
A. C. Hayden, Chauncey A. Weaver, J. W. Parks,
Walter M. Murdoch, Oscar F. Hild.
American Federation of Radio Artists
(AFRA)
2 West 45th St., New York, N. Y.
VAnderbilt 6-1810
NATIONAL OFFICERS
President Lawrence Tibbett
Vice-President Edward Arnold
Vice-President Jean Hersholt
Vice-President Virginia Payne
Vice-President Mark Smith
Vice-President Margaret Speaks
National Executive Secretary Emily Holt
Associate S3cretary & Treasurer George HeUer
Recording Secretary Alex McKee
Counsel Paul N. Turner
Associate Counsel H^nry Jaffe
Associate Counsel Lawrence W. Beilenson
BOARD OF DIRcCTORS
Wm. P. Adams, Ben Alexander, Edward Arnold, Phil
Baker, Norman Barry, Jack Benny, Edgar Bergen,
Theodore Bliss, True Boardman, Nellie Booth, William
Brandt, Eddie Canter, Frank Chapman, Everett Clark,
Clayton Collyer, Ted de Corsia, Eric Dressier, Philip
A. Duey, Georgia Fifield, Thomas Freebairn-Smith,
Ben Grauer, George Heller, Jean Hersholt, John B.
Hughes, Raymond Jones, Carleton Kadell, Phil Lord,
Ted Maxwell, John McGovern, Alex McKee, James
Melton, Virginia Payne, Walter Preston, Alan Reed,
Anne Seymour, Mark Smith, Margaret Speaks, Alfred
Swenson, Sam Thompson, Lawrence Tibbett, Lucille
Wall, James Wallington, Lewis Wareham, Richard
Wells, Ned Weaver, Tudor Williams, Jack C. Wilson.
BRANCH OFFICFS
Chicago Local — 540 North Michigan Avenue, Chi-
cago, III.- Raymond Jones, Executive Secretary; Phone,
Superior 6517.
Lcs Angeles Local — 6331 Hollywood Boulevard, Hol-
lywood, Calif.; I. B. Kornblum, Executive Secretary;
Phone, Hillside, 5121.
San Francisco Local — 111 O'Farrell Street, San Fran-
cisco, California; Vic Connors, Executive Secretary;
Phone, Sutter 3196, San Francisco, California.
Cincinnati Local — Box No. 2, Burnet Woods Station,
Cincinnati, Ohio.
Montreal Local— 1126 St. Catherine St., West Mon-
treal. Canada.
Detroit Local— 1003 Tuller Hotel, Detroit, Mich.
St. Louis Local— 4317 Lindell Blvd., St. Louis, Mo.
Miami Local — Box 3082, Miami, Fla.
Denver Local — 598 South Navajo St., Denver, Colo.
Racine Local— 804 Hamilton St., Racine, Wise.
Cleveland Local — 11418 Bellflower Rd., Cleveland,
Ohio.
Other locals located in Des Moines, la.; Philadel-
phia, Pa.; Pittsburgh, Fa.; Schenectady, N. Y.; Boston,
Mass.; Birmingham, A'a.; Shreveport, La.; Racine,
Wise; Washington, D. C; Charlotte, N. C; Portland,
Ore.
•
American Guild of Musical Artists,
Inc. (A. F. L.)
545 Fifth Ave., New York, N. Y.
VAnderbilt 6-6340
OFFICERS
President Lawrence Tibbett
First Vice-President Jascha Heifetz
Second Vice-President Richard Bonelli
Third Vice-President Margaret Speaks
Fourth Vice-President Frank Sheridan
Fifth Vice-President Daniel Harris
Recording Secretary Queena Mario
Treasurer Frank La Forge
Executive Secretary Blanche Witherspoon
Counsel Henry Jaffa
BOARD OF GOVERNORS
Arthur Anderson, Zlatko Balokovic, Ruth Breton,
Frank Chapman, Agnes De Mille, Amy Ellerman, Eva
Cauthier, Mischa Elman, Charles Hackett, Edward
Harris, Elisabeth Hoeppel, Julius Huehn, Edwin Hughes,
Jose Iturbi, Frederick Jagel, Ernst Lert, Arthur Ma-
honey, Lauritz Melchior, James Melton, Ezio Pinza,
949
O RG AN I Z AT IONS
Lawrence Power, Alexander Smallens, Georgia Stand-
ing, Armand Tokatvan, Don Voorhees, Marek Wind-
heim, Efrem Zimbalist.
ADVISORY BOARD
Walter Damrosch, Rudolph Ganz, Howard Hanson,
Ernest Hutcheson, Serge Koussevitzky, Lotte Lehman,
John McCormack, Giovanni Martinelli, Grace Moore,
Lily Pons, Rudolph Reuter, Leon Rothier, Albert
Spaulding, Gladys Swarthout, Deems Taylor, Elinor
Remick Warren.
BRANCH OFFICES
Hollywood: 7046 Hollywood Blvd.— Phone, Holly-
wood 7311; San Francisco: 111 O'Farell St. — Phone,
Sutter 3196; Chicago: 540 N. Michigan Blvd. — Phone,
Superior 6517.
FUNCTIONS
AGMA is a union whose purpose is to bargain col-
lectively on behalf of solo musical artists in the
protection of their common interests. It is not
directly engaged in the radio industry and is affiliate
of the American Federation of Radio Artists which
has direct jurisdiction over broadcasting artists.
•
American Guild of Radio
Announcers and Producers
13-26 142nd St., Melba, Long Island
INdependence 3-2633
OFFICERS
Secretary-Treasurer Roger Bower
FUNCTIONS
This organization is an independent labor union,
industrial in character, representing announcers, pro-
ducers, sound effects technicians, radio engineers, etc.,
at radio stations throughout the United States.
•
American Institute Of Electrical
Engineers
33 West 39th St., New York, N. Y.
PEnnsylvania 6-9220
OFFICERS
President Dr. R. W. Sorensen
Vice-President Everett S. Lee
Vice-President J. W. Barker
Vice-President K. L. Hansen
Vice-President J. L. Hamilton
Vice-President A. LeRoy Taylor
National Treasurer W. I. Slichter
National Treasurer H. H. Henline
BOARD OF DIRECTORS
T. F. Barton, M. S. Coover, R. G. Warner, F. Mal-
colm Farmer, C. R. Beardsley, V. Bush, M. Eldredge,
R. E. Hellmund, H. W. Hitchcock, F. H. Lane, L. R.
Mapes, F. R. Maxwell, Jr., F. J. Meyer, H. S. Osborn,
John C. Parker, D. C. Prince, C. T. Sinclair, J. M.
Thomson, A. L. Turner and the officers of the In-
stitute.
FUNCTIONS
The major purposes of the American Marketing
Association are: (1) To foster scientific study and re-
search in the field of marketing; (2) To develop
sound thinking in marketing theory and more exact
knowledge and definition of marketing principles;
(3) To improve the methods and technique of mar-
keting research; (4) To contribute to the improve-
ment of the teaching of marketing; (5) To develop
better public understanding and appreciation of mar-
keting problems; (6) To study and discuss legislation
and judicial decisions regarding marketing; (7) To
improve marketing personnel and study personnel
problems; (8) To record progress in marketing
through the publication of a journal; (9) To encourage
and uphold sound, honest practices, and to keep
marketing work on a high ethical plane.
•
American Newspaper Publishers
Association
370 Lexington Ave., New York, N. Y.
CAIedonia 5-2000
OFFICERS
President John S. McCarrens
Vice-President Walter M. Dear
Secretary Norman Chandler
Treasurer W. G. Chandler
General Manager Cranston Williams
FUNCTIONS
To foster and protect the business and business
interests of daily newspapers.
•
The American Radio Relay League,
Inc.
38 LaSalle Road, West Hartford, Conn.
Hartford 3-6269
OFFICERS
President George W. Bailey
Vice-President Charles E. Blalack
Managing Secretary Keneth B. Warner
Treasurer A. A. Hebert
Communications Manager F. E. Handy
FUNCTIONS
The American Radio Relay League is a non-com-
mercial association of radio amateurs, bonded for the
promotion of interest in amateur radio communication
and experimentation, for the relaying of messages by
radio, for the advancement of the radio art and of
the public welfare, for the representation of the ama-
teur in legislative matters, and for the maintenance of
fraternalism and a high standard of conduct. The
League publishes QST, a publication devoted solely
to amateur radio, issued monthly. It also publishes
The Radio Amateur's Handbook annually and other
publications.
•
American Society of Composers,
Authors and Publishers
30 Rockefeller Plaza, New York, N. Y.
COIumbus 5-7464
OFFICERS
President Gene Buck
Vice-President Louis Bernstein
Vice-President Otto A. Harbach
Secretary George W. Meyer
Treasurer Gustave Schirmer
Assistant Secretary J. J. Bregman
Assistant Treasurer Irving Caesar
General Manager John G. Paine
ADMINISTRATIVE COMMITTEE
E. C. Mills, Chairman; Gene Buck, Louis Bernstein,
Irving Caesar, Walter Fischer.
BOARD OF DIRECTORS
Fred E. Ahlert, Louis Bernstein, J. J. Bregman,
Saul Bornstein, Gene Buck, Irving Caesar, J. J.
Robbins, John O'Connor, Max Dreyfus, George
Fischer, Walter Fischer, Oscar Hammerstein II, Otto
A. Harbach, Raymond Hubbell, Jerome Kern, Edgar
Leslie, John W. Mercer, Geo. W. Meyer, Jack Mills,
Gustave Schirmer, Oley Speaks, Herman Starr, Deems
Taylor, Will Von Tilzer.
FUNCTIONS
ASCAP licenses public performance for profit of
music copyrighted by its members and the members of
many similar societies located in foreign countries.
BRANCH OFFICES AND REPRESENTATVIES
ALABAMA: I. T. Cohen, 607-11 First National Bank
Bldg., Atlanta, Ga.
ALASKA: Herman D. Kenin, 911 Public Service Bldg.,
Portland, Ore.
ARIZONA: Frank E. Hickey, 414 Guaranty Bldg., 6331
Hollywood Blvd., Hollywood, Calif.
ARKANSAS: Milsten and Milsten, 1613-14 Tower
Petroleum Bldg., 1905 Elm St., Dallas, Texas.
CALIFORNIA: (Northern Part) H. A. Levinson, 111
Sutter Bldg., San Francisco, Calif.; (Southern Part)
Murray Stravers, 414 Guaranty Bldg., 6331 Holly-
wood Blvd., Hollywood, Calif.
COLORADO: H. O. Bergkamp, 1101-2 Security Bldg.,
Denver, Colo.
CONNECTICUT: R. W. Rome, 44 School Street,
Boston, Mass.
DELAWARE: E. A. Sherwood, 1616 Baltimore Trust
Bldg., Baltimore, Md.
DISTRICT OF COLUMBIA: E. A. Sherwood, 1616
Baltimore Trust Bldg., Baltimore, Md.
FLORIDA: I. T. Cohen, 607-11 First National Bank
Bldg., Atlanta, Ga.
950
ORGAN I ZAT IONS
GEORGIA: I. T. Cohen, 607-11 First National Bank
Bldg., Atlanta, Ga.
IDAHO: Hermin Kenin, 911 Public Service Bldg., Port-
land, Ore.
ILLINOIS: E. S. Hartman, 7 So. Dearborn St., Chi-
cago, III.
INDIANA: Snethen & Summers, 1214 Circle Tower,
Indianapolis, Ind.
IOWA: John C. Wooden, 601 Des Moines Bldg.,
Des Moines, Iowa.
KANSAS: American Society of Composers, Authors &
Publishers, 30 Rockefeller Plaza. New York, N. Y.
KENTUCKY: William F. Clarke, Jr., Louisville Trust
Bldg., Louisville, Ky.
LOUISIANA: J. Studebaker Lucas, 1015 Carondelet
Bldg., New Orleans, La.
MARYLAND: E. A. Sherwood, 1616 Baltimore Trust
Bldg., Baltimore, Md.
MASSACHUSETTS: R. W. Rome, 44 School Street,
Boston, Mass.
MICHIGAN: Grosner & Burak, 782-784 Penobscot
Bldg., Detroit, Mich.
MINNESOTA: Dwain M. Ewing, 909 Northwestern
Bank Bldg., Minneapolis, Minn.
MISSISSIPPI: J. Studebaker Lucas, 1015 Carondelet
Bldg., New Orleans, La.
MISSOURI: (Address Nearest Office) Maurice J.
O'Sullivan, 700 Gloyd Bldg., Kansas City, Mo.
Karl P. Spencer, 950 Telephone Bldg., 1010 Pine
St.. St. Louis. Mo.
NEBRASKA: E. N. Blazer, 301 Electric Bldg, Omaha,
Nebr.
NEVADA: H. A. Levinson, 111 Sutter Bldg., San Fran-
cisco, Calif.
NEW HAMPSHIRE: R. W. Rome, 44 School St., Boston,
Mass.
NEW JERSEY: Rothkranz & Kane, 744 Broad St.,
Newark, N. J.
NEW MEXICO: H. O. Bergcamp, Security Bldg., Denver,
Colo.
NEW YORK: (Address Nearest Office) American So-
ciety of Composers, Authors and Publishers, 30
Rockefeller Plaza, New York, N. Y.
Lawrence Schlums, 1140 Lincoln-Alliance Bank Bldg.,
Rochester, N. Y.
NORTH CAROLINA: I. T. Cohen, 607-11 First Na-
tional Bank Bldg., Atlanta, Ga.
NORTH DAKOTA: Dwain M. Ewing, 909 Northwest-
ern Bank Bldg., Minneapolis, Minn.
OHIO: (Address Nearest Office) Samuel Feldman,
3910-11 Carew Towers, Cincinnati, Ohio.
Frankel & Frankel, 1520 NBC Bldg., Cleveland, Ohio.
OKLAHOMA: Milsten & Milsten, 1613-14 Tower
Petroleum Bldg., 1905 Elm St., Dallas, Texas.
OREGON: Herman Kenin, 911 Public Service Bldg.,
Portland, Oregon.
PENNSYLVANIA: (Address Nearest Office) (Western
Part) William J. O'Brien, 509 Grant Bldg., Pitts-
burgh, Pa.
(Eastern Part) H. A. Brown, 1638 Lincoln Liberty
Bldg., Philadelphia, Pa.
RHODE ISLAND: R. W. Rome, 44 School Street,
Boston, Mass.
SOUTH CAROLINA: I. T. Cohen, 607-11 First National
Bank Bldg., Atlanta, Ga.
SOUTH DAKOTA: Dwain M. Ewing, 909 Northwestern
Bank Bldg., Minneapolis, Minn.
TENNESSEE: I. T. Cohen. 607-11 First National Bank
Bldg., Atlanta, Ga.
TEXAS: Milsten & Milsten, 1613-14 Tower Petroleum
Bldg., 1905 Elm Street, Dallas, Texas.
UTAH: H. O. Bergcamp, Security Bldg., Denver, Colo.
VERMONT: R. W. Rome, 44 School Street, Boston,
Mass.
VIRGINIA: I. T. Cohen, 607-11 First National Bank
Bldg., Atlanta, Ga.
WASHINGTON: American Society of Composers,
Authors and Publishers, 30 Rockefeller Plaza, New
York, N. Y.
WEST VIRGINIA: I. T. Cohen, 607-11 First National
Bank Bldg., Atlanta, Ga.
WISCONSIN: Robert A. Hess, Plankinton Bldg., Mil-
waukee, Wis.
WYOMINC: H. O. Bergkamp, 1101-2 Security Bldg.,
Denver, Colo.
EUROPEAN REPRESENTATIVE: Hugo Bryk, 27-33
Champs-Elysees, Paris (8e), France.
JAPAN: Dr. W. Plage, 29 Mikawadaimachi, Azabu-Ku,
Tokyo, Japan.
ARGENllNA: G. Giacompol, Sante Fe 1548, Buenos
Aires, Argentina.
HAWAII: H. A. Levinson, 111 Sutter Bldg., San Fran-
cisco, Calif.
PUERTO RICO: Stanley Shepard, Camino Del Acue-
ducto de Guaynabo, Box 3667, Santurce, Puerto Rico.
CUBA: Dr. Ricardo E. Viurrun, 7 O'Keilly Street,
Havana, Cuba. #
Associated Actors and Artistes of
America
45 West 47th St., New York, N. Y.
Phone: BRyant 9-3550
OFFICERS
President-Executive Director Frank Cillmore
Executive Secretary Paul Dullzell
1st Vice-President Jean Greenfield
2nd Vice-President Kenneth Thomson
Treasurer Ruth Richmond
Counsel Paul M. Turner
FUNCTIONS
Associated Actors and Artistes of America, gen-
erally known as the Four A's, holds the international
charter from American Federation of Labor covering
theatrical entertainers. Actors' Equity, American
Federation of Radio Artistes, Screen Actors Guild,
Chorus Equity, American Guild of Variety Artists,
American Guild of Musical Artists, etc., are granted
charters via Four A's.
•
Associated Broadcast Technicians,
Unit of the International Brotherhood
of Electrical Workers
1200 Fifteenth St., N.W., Washington, D. C.
OFFICERS
President Lyman G. Swendson
(WCCO, Minneapolis)
Recording Secretary Robert J. Mayberry
(WABC, New York City)
Financial Secretary Edward L. Philbrick
(WEEI, Boston)
Treasurer Ted Denton, Jr.
(KNX, Los Angeles)
National Business Manager and International
Representative D. J. Dunlop
REGIONAL OFFICERS
1 st Region Edward L. Philbrick
(WEEI, Boston)
2nd Region Robert J. Mayberry
(WABC. New York City)
3rd Region Edwin F. Laker
(WJSV, Washington, D. C.)
4th Region Ralph F. Painter
(WBT, Charlotte, N. C.)
5th Region Howard Hayes
(WKRC, Cincinnati)
6th Region F. A. George
(WCFL, Chicago)
7th Region Percy Zeigler
(KOWH, Omaha)
8th Region Ted Denton, Jr.
(KNX, Los Angeles)
FUNCTIONS
This association is a labor union representing broad-
cast technicians only.
•
Association of Canadian Advertisers,
Inc.
85 Richmond St., West, Toronto, Ont.
ADelaide 9774
OFFICERS
President C. R. Vint
(Colgate-Palmolive-Peet Co., Ltd.)
Vice-President Robert E. Jones
(General Foods, Ltd.)
Vice-President P. K. Abrahamson
(The Borden Co., Ltd.)
951
ORGAN IZATION S
Vice-President" E. F. Millard
(Ford Motor Co. of Canada)
Vice-President R. E. Merry
(Lever Bros., Letd.)
Treasurer C. S. H. Carter
(Toronto General Trusts Corp.)
Secretary F. E. Clotworthy
DIRECTORS
Cien Bannerman, Hudson Motors of Canada; B.
W. Keightiey, Canadian Industries, Ltd.; H. H.
Rimmer, Canadian General Electric Co.; K. R.
Townsend, Canadian Westinghouse Co.; W. O. H.
James, The Dominion Bank; J. W. Doherty, Imperial
Oil, Ltd.; J. E. Mascn, Canada Dry Ginger Ale, Ltd.;
Ray L. Sperber, Sterling Products, Ltd.; Neil B. Pow-
ter Howard Smith Paper Mills, Ltd.
FUNCTIONS
Association of Canadian Advertisers (ACA) is a
mutual organization of national advertisers in Can-
ada, organized to make advertising better and mbore
effective for its members. The organization compiles
"Analysis of Circulation of Canadian Publications,"
which is published every two years.
•
Association of National Advertisers,
Inc.
330 West 42nd St., New York, N. Y.
BRyant 9-6330
OFFICERS
Chairman of Board H. W. Roden
(Harold H. Clapp, Inc.)
Vice-Chairman Gordon E. Cole
(Cannon Mills, Inc.)
Vice-Chairman Carleton Healy
(Hiram Walker, Inc.)
President Paul B. West
Treasurer M. H. Leister
(Sun Oil Co.)
Secretary C. S. McMilbn
DIRECTORS
Albert Brcwn, The Best Foods, Inc.; Robert B.
Brown, Bristol-Myers Co.; A. 0. Buckingham, Cluett
Peabody & Co.- Northrop Clarey, Standard Oil Co. of
New Jersey; Keith J. Evans, Inland Steel Co.; Price
Gi.bert, Jr., The Coca Cola Co.; P. C. Handerson,
Ths B. F. Goodrich Co.; W. A. Hart, E. I. du Pont
de Nemours & Co.; M. H. Leister, Sun Oil Co.; C.
G. Mortimer, Jr., General Foods Corp.; Leo Nejelski,
The Pepsodent Co.; D. P. Smelser, The Prcctor &
Gambie Co.; H. M. Warren, National Carbon Co.
FUNCTIONS
The Association of National Advertisers is com-
posed of the leading companies of the United States
who use advertising. Its function is to represent
them and further their interests as buyers of adver-
tising. #
Association of Radio Transcription
Producers of Hollywood, Inc.
Hollywood Blvd. at Cosmo, Hollywood, Calif.
HOIIywood 3545
OFFICERS
President Gerald King
Secretary C. P. MacGregor
Treasurer ■ .... J. Messer
General Counsel John J. Wilson
DIRECTORS
Gerald King C. P. MacGregor, A. Schrade.
FUNCTIONS
This organization is a cooperative trade association
of companies active in the transcription business in
Hollywood. Membership is composed of: Allied Pho-
nograph & Record Co.; Radio Transcription Co. of
America, Ltd.; C. P. MacGregor Sound Studios; Ray
Morgan & Co.: Standard Radio; Field Bros.; Edward
Sloman Productions, Ltd.; George Logan Price, Inc.
•
Authors' Guild
6 E. 39th St.. New York, N. Y.
Murray Hill 5-6930
OFFICERS
President Hendrik Willem van Loon
Vice-President Henry F. Pringie
Secretary Margaret Widdemei
•
Authors' League
6 E. 39th St., New York, N. Y.
MUrray Hill 5-6930
OFFICERS
President Elmer Davis
Vice-President Howard Lindsay
Secretary Homer Croy
Assistant Secretary Margaret Scheuerman
FUNCTIONS
The Authors' League of America, Inc., is the
national organization of authors, dramatists, screen
writers and radio writers. It was organized in 1912
in order to procure adequate copyright legislation,
both international and domestic; to protect the
rights and property of all those who create copy-
rightable material of whatever kind or nature; to
advise and assist all such in business matters relat-
ing to the disposal of their productions and to
obtain for them prompt remuneration therefor; to
disseminate information among them as to thefr
just rights and remedies. Its membership is ap-
proximately 4,200. •
Broadcast Music, Inc. (BMI)
580 Fifth Ave., New York, N. Y.
PEnnsylvania 6-4566
OFFICERS
President Neville Miller
Vice-President-General Manager M. E. Tompkins
Vice-President-General Counsel Sydney M. Kaye
Treasurer C. E. Lawrence
DIRECTORS
Nevilie Milier, National Association of Broadcast-
ers; Walter Damm, WTMJ; John Elmer, WCBM; Ed-
ward Kiauber, Columbia Broadcasting System; Niles
Trammell, National Broadcasting Co.; Paul Morency,
WTiC; John Shepard, 3rd, The Yankee Network;
Theodore C. Streibert, Mutual Broadcasting System.
BRANCH OFFICES
1549 North Vine St., Hollywood, Calif.
Executive-in-Charge Harry Engel
54 West Randolph St., Chicago, III.
Executive-in-Charge James Cairns
FUNCTIONS
The functions of BMI are: (1) To buy and pub-
lish original music; (2) to coordinate and license the
perferming rights to music published under its own
imprint and of music in the catalogs of affiliated
pubiishers and performing rights societies; (3) to
provide equal opportunity of recognition for all writers
and composers.
•
Canadian Association of Advertising
Agencies
401 Yardley House, Toronto, Onf., Canada
Waverly 6157
OFFICERS
President E. W. Reynolds
(E. W. Reynolds & Co.)
Vice-President J. W. Thain
(A. McKim, Ltd.)
Treasurer A. J. Denne
(A. J. Denne & Co.)
FUNCTIONS
Canadian Association of Advertising Agencies is a
trade organizations made up of the majority of ad-
vertising agencies in Canada.
•
Canadian Association of
Broadcasters
801 Victory Bldg., Toronto, Ont.
Canada
Elgin 5623
OFFICERS
President Glenn Bannerman
Vice-President H. Gordon Love
Secretary-Treasurer T. Arthur Evans
952
ORGAN IZATIONS
DIRECTORS
Harry Sedgwick, CFRB, Toronto; J. N. Thivierge,
CHRC, Quebec; E. T. Sandell, CKTB, St. Catherines;
Ceorge Chandler, CJOR, Vancouver; J. Stewart Neill,
CFWB, Fredericton; H. R. Carson, CFAC, Calgary; H.
Gordon Love, CFCN, Calgary.
FUNCTIONS
The Canadian Association of Broadcasters is a
trade association comprising 57 privately owned radio
stations.
•
Canadian Performing Right Society,
Ltd.
1003 Royal Bank Bldg., Toronto, Canada
OFFICERS
President-Managing Director. .. H. T. Jamieson, F.C.A.
BOARD OF DIRECTORS
Cene Buck, Louis Bernstein, John G. Paine, Ralph
Hawkes, Holmes Maddock, H. T. Jamieson.
•
Catholic Actors Guild of America,
Inc.
Hotel Astor, New York, N. Y.
Circle 6-5566
OFFICERS
President George M. Cohan
First Vice-President Cene Buck
Second Vice-President Hugh O'Connell
Honorary Vice-Presidents:
Bing Crosby, Dan Healy, Pat O'Brien
Chaplain Very Rev. Edward F. Leonard
Treasurer Rev. John F. White
Recording Secretary Don Cautier
Counsel Hon. A'.freH J. Talley
Historian Allyn Cillyn
Executive Secretary George Buck
Chairman of Executive Board William David
Social Secretary (Theatrical ) Jane Hoy
Social Secretary (Non-Theatrical)
Mrs. Cornelius J. Gallagher
FUNCTIONS
The Catholic Actors Guild is a charitable, benevo-
lent and social organization for the people of the
theatre, screen and radio, non-sectarian in scope.
•
Catholic Writers Guild of
America, Inc.
128 W. 71st St., New York, N. Y.
ENdicott 2-0411
OFFICERS
President Joseph Avery Durkin
1st Vice-President Edwin P. Kilroe
2nd Vice-President Richard Reid
3rd Vice-President Daniel D. Halpin
Treasurer Hugh A. O'Donnell
Financial Secretary Eleanor M. Tucker
Recording Secretary Clarence E. Hsiier
Corresponding Secretary Bernadette A. Forrest
Counsel Henry N. Steinert
Spiritual Director Rev. John B. Ke ly
Honorary President. .Very Rev. Francis Joseph Spellman
President Emeritus James J. Walsh
BOARD OF GOVERNORS
Thomas E. Woodlock, Very Rev. Fulton J. Sheen,
Eugene A. Colligan, Victor Ridder, Elizabeth Jordan,
James O'Shaughnessy, Kathleen Norris, Rev. Hugh
Morley, Katherine Edgerly, Charles H. Moran, Mar-
garet Marshall, Nick Kenny, Mrs. Philip Brennan,
Nicholas Farley, Kenton Kilmer.
•
Clear Channel Group
914 National Press Building, Washington, D. C.
Metropolitan 1464
OFFICERS
Chairman Edwin W. Craig
Chairman, Engineering Committee. .. J. H. DeWitt, Jr.
Counsel Louis G. Caldwell
FUNCTIONS
The function of the Clear Channel Group is to
foster the interests of independently-owned clear chan-
nel standard broadcast stations in matters of en-
gineering allocation, national and international, to
the end of preserving and improving radio reception
to rural and sparsely settled areas and to cities and
towns having no stations of their own.
•
Defense Communications Board
Chairman's Office: c-o Federal Communications
Commission, Washington, D. C.
PERSONNEL
James Lawrence Fly, Chairman, Federal Communica-
tions Commission; Major General Joseph 0. Mauborgne,
Chief Signal Officer of U. S. Army; Rear Admiral
Leigh Noyes, Director of Naval Communications;
Breckenridge Long, Assistant Secretary of State in
charge of the Division of International Communica-
tions; Herbert E. Gaston, Assistant Secretary of Treas-
ury in charge of Coast Guard.
COMMITTEES
Coordinating: E. K. Jett, Chief Engineer of the
Federal Communication Commission, Chairman; Fran-
cis C. De Wolf, Department of State; Major W. T.
Guest, Department of War; Commander Earl E. Stone,
Department of Navy; Commander J. F. Farle, Chief
of Communications, U. S. Coast Guard, Department of
Treasury.
Law: Telford Taylor, General Counsel of Federal
Communications Commission, Chairman; Captain J. W.
Huysson, Office of the Judge Advocate General, De-
partment of War; Steven Spingarn, Department of
Treasury; Lt. Commander Franz 0. Willenbucher, De-
partment of Navy; Raymond T. Ringling, Department
of State.
Labor Advisory: (not named at time of going to
press).
Industry Advisory: (not named at time of going to
press).
Domestic Broadcasting: Neville Miller, Chairman;
Andrew D. Ring, Secretary.
Subsidiary Committees: International Radio Advis-
ory Committee, International Broadcasting Committee,
Radio Communications Committee, State and Munici-
pal Facilities Committee, Telegraph Committee, Tele-
phone Committee, Amateur Radio Committee, Avia-
tion Radio Committee, Cable Committee.
•
The Dramatists' Guild
6 E. 39th St., New York, N. Y.
MUrray Hill 5-6930
OFFICERS
President Elmer Rice
Vice-President George S. Kaufman
Chairman of the Board Edward Childs Carpenter
Secretary Richard Rodgers
Executive Secretary Luise Sillcox
Annual meeting and election: November; Member-
ship: 2500.
FUNCTIONS
The Dramatists' Guild is one of the guilds of
the Authors' League of America, Inc. The guild is
primarily a protective organization for playwrights.
•
Federal Communications Bar
Association
921 Tower Bldg., Washington, D. C.
OFFICERS
President Herbert M. Bingham
First Vice-President John M. Littlepage
Second Vice-President Ralph A. Van Orsdel
Secretary Percy H. Russell, Jr.
Treasurer Paul A. Porter
FUNCTIONS
To promote the proper administration of the Com-
munications Act of 1934 and related acts, to up-
hold the honor of practice before the Federal Com-
munications Commission, and to encourage cordial
intercourse among the practitioners. It issues a
monthly publication, the Federal Communications Bar
Journal, which is devoted to matters of interest per-
taining to communications law.
953
ORGAN IZATIONS
Federal Radio Education Committee
(FREC)
Room 3355 South Interior Bldg., Washington, D. C.
REpublic 1820, Extension 2280
OFFICERS
Chairman J. W. Studebaker
Vice-Chairman C. F. Klinefelter
Secretary Certrude C. Broderick
Assistant to the Chairman
In Charge of Service W. D. Boutwell
Assistant to the Chairman
In Charge of Research and Editor. ... Leonard Power
COMMITTEE
John Elmer, WCBM, Baltimore- Willard Givens, Na-
tional Education Association; Reverend Ceorge John-
son, Catholic University of America; Neville Miller,
National Association of Broadcasters; Harold B. Mc-
Carthy, National Association of Educational Broad-
casters; A. D. Ring, Federal Communications Commis-
sion; Walter C. Preston, Jr., National Broadcasting
Co.; Levering Tyson, Muhlenberg College; Sterling
Fisher, Columbia Broadcasting System; John W. Stude-
baker, United States Commissioner of Education.
FUNCTIONS
The Federal Radio Education Committee was ap-
pointed in 1935 by the Federal Communications Com-
mission with the recommendation at that time that
the broadcasters, on one hand, and the educations,
on the other, wculd combine forces which would: (1)
eliminate controversy and misunderstanding between
groups of educators and between the industry and
educators; (2) promote actual cooperative arrange-
ments between educators and broadcasters on national,
regional and local bases. Publications to date in-
clude Script Exchange Catalog, Glossary of Radio Terms,
"Americans All — Immigrants All," a supplementary
teaching aid in the use of recordings of program
series of the same name, the FREC Service Bulletin,
and Forums on the Air.
•
Federal Trade Commission
Constitution Ave. at 6th St., N.W., Washington, D.C.
NAtional 8206
PERSONNEL
Chairman Charles H. March
Commissioner Ewin L. Davis
Commissioner Garland S. Ferguson
Commissioner William A. Ayres
Commissioner Robert E. Freer
Secretary Otis B. Johnson
Chief Economist Col. William H. England
Director, Radio & Periodical Division. P. B. Morehouse
Assistant Director, Radio & Periodical Division
William F. Davidson
FUNCTIONS
The Federal Trade Commission is a Governmental
agency whose object is to prevent unfair methods of
competition and unfair and deceptive acts and prac-
tices in commerce. For a description of the actual
procedure and work of this body see articles appear-
ing in other sections of this volume.
•
Financial Advertisers Association
221 S. La Salle St., Chicago, III.
State 5547
OFFICERS
President Robert J. Izant
First Vice-President Victor Cullin
Second Vice-President L. E. Townsend
Third Vice-President Lewis F. Gordon
Treasurer Fred W. Mathison
Executive Vice-President Preston E. Reed
•
First Advertising Agency Group
524 Union Commerce Bldg., Cleveland, Ohio
Main 5194
OFFICERS
President Lee E. Donnelley
Vice-President Norman Lewis
Secretary-Treasurer Melvin F. Hall
BRANCH OFFICES
Membership in this organization includes advertis-
ing agencies in the following cities: Albany, N. Y.;
Atlanta, Ga.; Buffalo, N. Y.; Cincinnati, Ohio; Cleve-
land, Ohio; Denver, Colo.; Des Moines, Iowa; Detroit,
Mich.; Jacksonville, Fla.; Los Angeles, Calif.; Nash-
ville, Tenn.; New York, N. Y.; Oakland, Calif.; Phila-
delphia, Pa.; Pittsburgh, Pa.; Portland, Ore.; Rich-
mond, Va.; San Francisco, Calif.; San Jose, Calif.;
Salt Lake City, Utah; Seattle, Wash.; St. Louis, Mo.;
Tacoma, Wash.; Toronto, Ont.; Montreal, Que.;
Halifax, Nova Scotia; Vancouver, B. C; Winnipeg,
Manitoba.
FUNCTIONS
This organization is a cooperative group of inde-
pendently owned advertising agencies using identical
standards of agency procedure and acting as branch
offices in the interest of each member.
•
F M Broadcasters, Inc. (FMBI)
21 Brockone Ave., Boston, Mass.
Commonwealth 0800
OFFICEES
President John Shepard, 3rd
Vice-President John V. L. Hogan
Secretary-Treasurer Robert T. Bartley
DIRECTORS
Walter J. Damm; Franklin M. Doolittle, C. M.
Walter J. Damm, Franklin M. Doolittle, C. M.
Jansky, r., Ray H. Manson, Carl Meyers, Paul W.
Morency, T. C. Streibert.
BRANCH OFFICE
52 Vanderbilr Ave., New York, N. Y.
Phone, MUrray Hill 7201
Director of Promotion Dick Dorrance
FUNCTIONS
FM Broadcasters, Inc., is a national organization of
a non-profit nature, representing the concerted efforts
of leading FM proponents to see that FM advances
in a coordinated, logical manner.
•
Georgia Association of Broadcasters
c-o Radio Station WRBL, Columbus, Ga.
OFFICERS
President James Woodruff, Jr.
(WRBL, Columbus)
Vice-President Ray Ringston
(WRDL, Augusta)
Secretary-Treasurer Margie Willis
(WTOC, Savannah)
DIRECTORS
E. K. Cargill, WMAZ, Macon: Jack Williams, WAYX,
Waycross; Leon Reinsch, WSB, Atlanta.
FUNCTIONS
The Georgia Association of Broadcasters is a re-
gional trade association of 19 Georgia broadcasting
stations.
•
Independent Radio Network
Affiliates, Inc. (IRNA)
Chairman's Office: 200 Bankers Securities Bldg.,
Philadelphia, Pa.
OFFICERS
Chairman Samuel R. Rosenbaum
(WFIL, Philadelphia)
Vice-Chairman & Treasurer Paul W. Morency
EXECUTIVE COMMITTEE
Martin B. Campbell, WFAA, Dallas, Texas; H. K.
Carpenter, WHK, Cleveland, Ohio; Don S. Elias,
WWNC, Asheville, N. C; I. R. Lounsberry, WGR, Buf-
falo, N. Y.; P. W. Morency, WTIC, Hartford, Conn.;
Samuel R. Rosenbaum, WFIL, Philadelphia, Pa.
DIRECTORS
Martin Campbell, WFAA, Dallas, Texas; H. K. Car-
penter, WHK, Cleveland, Ohio- Arthur B. Church,
KMBC, Kansas City, Mo.; Edwin W. Craig, WSM,
Nashville, Tenn.; Mark Ethridge, WHAS, Louisville,
Ky.; Don S. Elias, WWNC, Asheville, N. C; John A.
Kennedy, WCHS, Charleston, W. Va.; I. R. Louns-
berry, WGR, Buffalo, N. Y.; Paul W. Morency, WTIC,
Hartford, Conn.; Charles W. Myers, KOIN, Portland,
Ore.; George W. Norton, WAVE, Louisville, Ky.;
Samuel R. Rosenbaum, WFIL, Philadelphia, Pa.; W. J.
Scripps, WWJ, Detroit, Mich.; Hulbert Taft, Jr.,
954
ORGAN IZATIONS
WKRC, Cincinnati, Ohio; L. B. Wilson, WCKY, Cin-
cinnati, Ohio.
Institute of Radio Engineers, Inc.
330 West 42nd St., New York, N. Y.
MEdallion 3-5661
OFFICERS
President F. E. Terman
Secretary Harold P. Westman
FUNCTIONS
The Institute of Radio Engineers is a professional
organization of engineers in radio and allied fields.
It publishes a magazine entitled "Proceeding of the
Institute of Radio Engineers" and conducts meetings
in New York and various other cities in the United
States, Canada and Argentine.
•
Interdepartment Radio Advisory
Committee (IRAC)
Chairman's Office: Federal Communications Com-
mission, Washington, D. C.
OFFICERS
Chairman E. K. Jett
Vice-Chairman J. H. Dellinger
Secretary Gerald C. Cross
Assistant Secretary P. F. Siling
MEMBERS
Department of Agriculture E. W. Loveridge
Department of Commerce Dr. J. H. Dellinger
Federal Communications Commision E. K. Jett
Department of Interior C. D. Monteith
Department of Justice T. D. Quinn
Maritime Commission D. S. Brierly
Department of Navy Admiral S. C. Hooper
Post Office Department Roy M. Martin
Department of State Thomas Burke
Department of Treasury Commander J. F. Farley
Department of War Major General J. 0. Mauborgne
ALTERNATE MEMBERS
Department of Agriculture Wallace L. Kadderly
Department of Commerce L. H. Simson
Federal Communications Commission. .Gerald C. Gross
Department of Interior John S. Cross
Department of Justice H. J. Walls
Maritime Commission J. T. Welsh
Department of Navy Commander John R. Redman
Post Office Department none
Department of State Francis C. de Wolf
Department of Treasury. .Commander C. H. Peterson
Department of War Major Wesley T. Cuest
FUNCTIONS
This committee, composed of representative of-
ficials from the various government departments and
agencies is charged with advising the President in
regard to the assignment of frequencies to govern-
ment station or classes of station. Little of the com-
mittee's work is divulged for public information be-
cause of its nature (e.g. National Defense), which
is confidential.
•
International Committee On Radio
(Comite International de la T. S. F.)
President's Office: c-o Federal Communications Com-
mission, Washington, D. C.
Treasurer's Office: Colorado Bldg., Washington, D.C.
Secretary's Office: 1112 Connecticut Ave., N.W.,
Washington, D. C.
OFFICERS
President T. A. M. Craven
Vice-President Louis G. Caldwell
Treasurer Howard S. LeRoy
Secretary F. P. Guthrie
EXECUTIVE COUNCIL
John W. Guider, Chairman; A. L. Ashby, Thad H.
Brown, J. H. Dellinger, Francis C. DeWolf, William
R. Vallance.
FUNCTIONS
This organization is the American Section of the
Comite International de la T. S. F.
International Radio Club
Court House Bldg., Miami, Fla.
Phone, 3-4431
OFFICERS
Fresident Jack Rice
Vice-President F. C. Sowell
(WLAC, Nashville, Tenn.)
Vice-President E. K. Cargill
(WMAZ, Macon, Ga.)
Vice-President Norman Reed
Vice-President Gene O'Fallon
(KFEL, Denver, Colo.)
Secretary Peggy Tooke
Legal Counsellor Roger E. Davis
Program Director Joseph Ries
(WLW, Cincinnati, Ohio)
Historian George Malcolm-Smith
(WTIC, Hartford, Conn.)
Musical Director Vincent Sorey
•
International Short Wave Club
923 Vine Street, East Liverpool, Ohio
Phone, 3546-W
OFFICERS
President Cr Editor Arthur J. Green
Board of Advisors Joseph B. Sessions
Board of Advisors Jacob N. Kleimans
Board of Advisors Charles H. Schroeder
European Representative Arthur E. Bear
BRANCH OFFICES
New York Chapter: Jacob N. Kleimans, Sec; Lon-
don (England) Chapter: Arthur E. Bear, Sec; Man-
chester (England) Chapter; Officers to be elected
monthly; Brighton (England) Chapter: John Bennett,
Sec; Guernsey (England) Chapter: F. S. LaPavoux, Sec.
(Note: The English Chapters have temporarily sus-
pended operations.)
FUNCTIONS
The purpose of the organization is to gathei in-
formation, helpful hints, station schedules, etc, and
send this to members of the organization. The club
has members in 141 countries and possessions that
act as news reporters.
•
The Lambs
130 W. 44th St., New York, N. Y.
BRyant 9-8020
OFFICERS
Shepherd Fred Waring
Boy Raymond Peck
Corresponding Secretary Jack Whiting
Recording Secretary Bobby Clark
Treasurer J. C. Cuppia
Librarian Harold C. Hoffman
MEMBERS OF THE COUNCIL
Arthur Hurley, Kenneth Webb, J. W. Powell, Martin
Cillen, James E. Meighan, Earl Benham, John Hay-
den, Edward C. Lilley, John McManus, Percy Moore,
Edwin Burke, Dr. M. Sayle Taylor, M. D. Stauffer,
William P. Adams.
LIFE DIRECTORS: R. H. Burnside, A. O. Brown,
Frank Crummit, William Gaxton.
•
Market Research Council
122 East 42nd St., New York, N. Y.
LExington 2-9680
OFFICERS
President Arno H. Johnson
(J. Walter Thompson Co.)
Vice-President Frank M. Surface
(Standard Oil Co. of N. J.)
Secretary-Treasurer Will S. Johnson
(Vick Chemical Co.)
EXECUTIVE COMMITTEE
Arno H. Johnson, Arthur Hirose (McCall Corp.),
Frank M. Surface, Will S. Johnson, Elmo Roper
(Elmo Roper, Inc.).
FUNCTIONS
This organization is a small informal group (limited
membership) of leading market research men interested
in general market research who meet monthly for a
discussion of mutual problems.
955
ORGAN IZATIONS
The Masquers
1765 N. Sycamore Ave., Hollywood, Calif.
HOIIywood 2164
OFFICERS
Harlequin Robert Armstrong
Pierror Alan Mowbray
Ponchinello Stanley Taylor
Croesus Howard B. Henshey
Pantaloon Joe E. Brown
Reader Frank Campeau
JESTERATE
Billy Gilbert, Frank M. Flynn, David H. Thompson,
William H. Dunn, Charles Vanda, Harry Joe Brown,
William B. Davidson, James P. Normanly, Joseph M.
Ratliff, Benjamin W. Shipman, Clay Clement, Russell
Hicks, Charles Middleton, Gus Glassmire, John Sheehan.
FUNCTIONS
The Masquers is a non-profit social club catering
to male members of the stage and screen with a
limited number of non-professional members.
•
Music Publishers' Protective
Association, Inc.
45 Rockefeller Plaza, New York, N. Y.
Circle 6-3084
OFFICERS
Chairman of the Board Walter C. Douglas
President E. H. Morris
Vice-President Lester Santly
Treasurer J. J. Bregman
General Manager Harry Fox
•
National Advisory Council on Radio
in Education
60 E. 42nd St,. New York, N. Y.
MUrray Hill 2-3420
OFFICERS
Secretary Dr. Levering Tyson
FUNCTIONS
The National Advisory Council on Radio in Edu-
cation was organized to promote the more effective
utilization of the art of broadcasting in the
general field of American education. Its mem-
bership includes representatives in the field of edu-
cation, government and industry as well as the gen-
eral public.
•
National Association of Broadcasters
Normandy Bldg., 1627 "K" Street, N. W.,
Washington, D. C.
National 2080
OFFICERS
President Neville Miller
Assistant to President-Acting
Secretary-Treasurer C. E. Arney, Jr.
General Counsel Russell P. Place
Director of Public Relations Edward M. Kirby
Director of Labor Relations Joseph L. Miller
Director of Research Paul F. Peter
Assistant Research J. Robert Myers
Director of Engineering Lynne C. Smeby
Bureau of Radio Advertising Sam J. Henry, Jr.
Promotion Arthur Stringer
Auditor Everett E. Revercomb
BOARD OF DIRECTORS
District
1— Paul Morency, WTIC, Hartford, Conn.
2— Clarence Wheeler, WHEC, Rochester, N. Y.
Edward Klauber, CBS, New York, N. Y. (director-
at-large)
Fred Weber, New York, N. Y. (director-at-large)
3— Clifford M. Chafey, WEEU, Reading, Pa.
4— John A. Kennedy, WBLK, Clarksburg, W. Va.
Frank M. Russell, WRC, Washington, D. C. (di-
rector-at-large)
John Elmer, WCBM, Baltimore, Md. (director-at-
large)
5— W. Walter Tison, WFLA, Tampa, Fla.
6— Edwin W. Craig, WSM, Nashville, Tenn.
7— J. H. Ryan, WSPD, Toledo, Ohio
Mark Ethridge, WHAS, Louisville, Ky. (director-at-
large)
George W. Norton, Jr., WAVE, Louisville, Ky.
(director-at-large)
8— John E. Fetzer, WKZO, Kalamazoo, Mich.
9— William E. West, WTMV, East St. Louis, III.
10— John J. Gillin, Jr., WOW, Omaha, Nebr.
Don Searle, KOIL, Omaha, Nebr. (director-at-
large)
11 — Earl H. Gammons, WCCO, Minneapolis, Minn.
12— Herbert Hollister, KFBI, Wichita, Kans.
13—0. L. Taylor, KCNC, Amarillo, Tex.
Harold Hough, WBAP, Fort Worth, Tex. (director-
at-large)
14 — Eugene P. O'Fallon, KFEL, Denver, Colo.
15 — Howard Lane, KFBK, Sacramento, Calif.
16— Harrison Holliway, KFI-KECA, Los Angeles, Calif.
17— C. W. Myers, KOIN, Portland, Ore.
Harry R. Spence, KXRO, Aberdeen, Wash, (di-
rector-at-large)
EXECUTIVE COMMITTEE
Neville Miller, Paul W. Morency, Don Searle, John
A. Kennedy, Edwin W. Craig, Herbert Hollister, John
Elmer.
•
National Association of Educational
Broadcasters
Exec. Secy., Radio Station WILL, Univ. of Illinois,
Urbana, Illinois
OFFICERS
President Harold C. Ingham
(KFKU, Lawrence, Kans.)
Vice-President M. C. Jensen
(WCAL, Northfield, Minn.)
Treasurer W. I. Griffith
(WOI, Ames, Iowa)
Executive Secretary Frank Schooley
(WILL, Urbana, Illinois)
FUNCTIONS
To further the interests of educational broad-
casting stations and educators broadcasting over
commercial stations.
•
National Association of Performing
Artists
630 Fifth Ave., New York, N. Y.
Circle 7-8194
OFFICERS
President James J. Walker
First Vice-President Fred Waring
Vice-President Meyer Davis
Vice-President Paul Whireman
Vice-President Al Jolson
Secretary Frank Crumit
Treasurer Don Voorhees
General Counsel Maurice J. Speiser
BOARD OF DIRECTORS
Fred Waring, Chairman; Connie Boswell, Noel Cow-
ard, Bing Crosby, Frank Crummit, Meyer Davis, Mary
Garden, Benny Goodman, Jascha Heifetz, Lewis James,
Al Jolson, Hal Kemp, Arthur W. Levy, .Guy Lom-
bardo, John McCormack, Crace Moore, Ray Noble,
Walter O'Keefe, Josef Pasternack, Dick Powell, Fritz
Reiner, Jacob Rosenberg, Fabien Sevitsky, Nathaniel
Shilkret, Lawrence Tibbett, Rudy Vallee, Don Voorhees,
James J. Walker, Paul Whiteman, Victor Young,
Efrem Zimbalist.
FUNCTIONS
The object of the Association is to protect the
recordings of its members and the prevention of
their unauthorized use primarily by broadcast stations,
coin-operated machines, etc.
•
National Association of Regional
Broadcast Stations
Munsey Bldg., Washington, D. C.
MEtropolitan 0023
OFFICERS
President John Shepard 3rd
(The Yankee Network, Boston)
956
ORGAN IZAT IONS
Secretary-Treasurer Grace C. Ingels
DIRECTORS
Campbell Arnoux, WTAR, Norfolk, Va.; Edgar L.
Bill, WMBD, Peoria, III.; Edward Craney, KGIR, Butte.
Mont.; Edgar H. Twamley, WBEN, Buffalo, N. Y.;
Hoyt Wooten, WREC, Memphis, Term.; Lewis Allen
Weiss, Don Lee Broadcasting System, Los Angeles,
Calif.
FUNCTIONS
The objects of this association are to protect the
interests of the members of the Association by op-
posing the enactment or adoption of any laws, rules,
regulations, customs or practices which would dis-
criminate against or in any way injure the members
to any greater degree or in any different manner
than licensees of broadcast stations who are in-
eligible for membership.
•
National Better Business Bureau, Inc.
405 Lexington Ave., New York, N. Y.
MUrray Hill 6-3535
OFFICERS
President R. P. Clayberger
Vice-President Harry Dwight Smith
Secretary Warren C. Agry
Treasurer John L. Anderson
General Manager Edward L. Greene
FUNCTIONS
This organization assists the public, advertisers
and publishers to avoid false and deceptive advertising.
It cooperate with law enforcement agencies in this
work.
•
National Committee on Education by
Radio
Room 308, One Madison Ave., New York, N. Y.
CAIedonia 5-6965
OFFICERS
Chairman Arthur G. Crane
(Pres., University of Wyoming)
Vice-Chairman H. J. Umberger
(Dir .., Division of Extension, Kansas State College)
Secretary S. Howard Evans
FUNCTIONS
Acts as spokesman in radio matters for organized
education. Publishes a bulletin titled "Education
By Radio." Aids and encourages non-commercial
radio stations. Promotes cooperation between edu-
cators and commercial broadcasters. Acts as clear-
ing house for information about education by radio.
•
National Independent Broadcasters,
Inc. (NIB)
President's Office: 730 Fifth Ave., New York, N. Y.
Washington Office: Edmonds Bldg., 917 Fifteenth
St., N.W., Washington, D. C.
Phone, Republic 3607
OFFICERS
President Harold A. Lafount
Vice-President Edward A. Allen
Secretary-Treasurer Lloyd C. Thomas
General Counsel Andrew W. Bennett
Managing Director Edwin M. Spence
DIRECTORS
District
1— Stanley N. Schultz, WLAW, Lawrence, Mass.
2— Harold A. Lafount, WOV, New York, N. Y.
3— Frank R. Smith, Jr., WWSW, Pittsburgh,, Pa.
4— Edward A. Allen, WLVA, Lynchburg, Va.
5— Maurice C. Coleman, WATL, Atlanta, Ga.
6— Jack M. Draughon, WSIX, Nashville, Tenn.
7— Steve A. Cisler, WGRC, Louisville, Ky.
8— James F. Hopkins, WJBK, Detroit, Mich.
9— Ralph L. Atlass, WJJD, Chicago, III.
10— Edgar P. Shutz, WIL, St. Louis, Mo.
11— Gregory Gentling, KROC, Rochester, Minn.
12— W. B. Greenwald, KWBG, Hutchinson, Kans.
13 — James R. Curtis, KFRO, Longview, Texas
14— Frank Hurt, KFXD, Nampa, Idaho
15— Arthur Westlund, KRE, Berkeley, Calif.
16 — Calvin J. Smith, KFAC, Los Angeles, Calif.
17— T. W. Symons, Jr., KXL, Portland, Ore.
FUNCTIONS
This association was organized by independent and
local broadcasting stations to meet the need of special
representation for such stations in handling the
problems and activities peculiar to them as a group.
•
National Industrial Advertisers
Association, Inc.
100 E. Ohio St., Chicago, III.
Superior 8140
OFFICERS
President Richard P. Dodds
(Truscon Steel Co.)
Vice-President ...E. J. Goes
(Koehring Co.)
Vice-President Herbert V. Mercready
(Magnus Chemical Co.)
Vice-President Terry Mitchell
(Frick Co.)
Vice-President William D. Murphy
(Sloan Valve Co.)
Vice-President Louis J. Ott
(Ohio Brass Co.)
Vice-President R. T. Reinhardt
(California Corrugated Culvert Co.)
Secretary-Treasurer E. C. Howell
(The Carboley Co.)
Past President Charles McDonough
(Combustion Mfg. Co.)
Headquarters Secretary M. R. Webster
DIRECTORS
Fred C. Noyes, Horton-Noyes Co.: Roy D. Baldwin,
Simonds Saw & Steel Co.; Harry Neal Baum, Fairbanks,
Morse & Co.; Frederic I. Lackens, The Hays Corp.;
Theodore Brown, Perry-Brown, Inc.; George F. Mathews,
The Lunkenheimer Co.; J. L. Beltz, The Thew Shovel
Co.; H. W. Fortey, The Warner & Swasey Co.; Lloyd
R. Vivian, Ditzler Color Co.; Tom Moule, Ralph L.
Wolfe & Associates, Inc.; M. W. Dallas, E. C. Atkins
& Co.; B. C. O'Brien, Roots-Connersville Blower Corp.;
Richard F. O'Mara, Western Precipitation Corp.; Mar-
tin R. Klitten, The McCarthy Co.; Frank W. Pen-
singer, Landis Tool Co.: F. S. Foltz, Foltz-Wessinger,
Inc.; P. C Ritchie, Waukesha Motor Co.; Arnold J.
Andrews, Bucyrus-Erie Co.; F. A. McLean, Canadian
Ingersoll-Rand Co., Ltd.; D. W. Kelley, Canadian
Industries, Ltd.; Richard S. Hayes, The Okonite Co.;
F. H. Pinkerton, United States Rubber Co.; Robert J.
Barbour, The Bakelite Corp.; Keith B. Lydiard, Alan
Bridgeman Sanger; Douglas C. Miner, E. F. Houghton
Co.; R. E. Lovekin, R. E. Lovekin Corp.; David A.
Wolff, Edwin L. Wiegand Co.; Edmund D. Kennedy,
Copperwald Steel Co.; E. L. Mathy, Victor Equipment
Co.; R. T. Reinhardt, California Corrugated Culvert
Co.; Clifford F. Boyer, Kwick-Kut Mfg. Co., Inc.;
Anthony Neher, Century Electric Co.; Allen P. Colby,
The National Supply Co.; Philip Linne, Owens-Corning
Fiberglas Corp.; T. S. Glover, Russell T. Kelley, Ltd.;
John A. M. Galilee, Canadian Westinghouse Co., Ltd.;
E. V. Creagh, American Chain & Cable Co., Inc.;
George B. Wright, Nash Engineering Co.; Paul L.
Callahan, Truscon Steel Co.; L. H. Taylor, The Dem-
ing Co.; C. D. Davenport, Union Steel Products Co.;
C. M. Buchanan, Van Sant, Dugdale & Co.
FUNCTIONS
This organization is a trade association devoting
its efforts exclusively to the advancement of industrial
advertising and marketing technique and practice.
•
National Television Systems
Committee
PERSONNEL
Chairman Dr. W. R. G. Baker
(General Electric Co.)
Committeeman Adrian Murphy
(Columbia Broadcasting System)
Committeeman Harry R. Lubcke
(Don Lee Broadcasting System)
Committeeman Allen B. DuMont
(Allen B. DuMont Laboratories, Inc.)
Committeeman B. Ray Cummings
(Farnsworth Television & Radio Corp.)
957
ORGAN IZATIONS
Committeeman E. F W. Alexanderson
(General Electric Co.)
Committeeman Daniel E. Harnett
(Hazeltine Corp.)
Committeeman John V. L. Hogan
(WQXR, New York, N. Y.)
Committeeman Albert I. Lodwick
(Hughes Tool Co.)
Committeeman Dr. A. N. Goldsmith
(Institute of Radio Engineers)
Committeeman David B. Smith
(Philco Corp.)
Committeeman E. W. Engstrom
(Radio Corp. of America)
Committeeman Frederic C. Young
(Stromberg-Carlson Telephone Mfg. Co.)
Committeeman John R. Rutland
(Zenith Radio Corp.)
SUBCOMMITTEE CHAIRMAN
5ystem Analysis P. C. Goldmark
Subjective Aspects A. N. Goldsmith
Television Spectre. J. E. Brown
Transmitter Power E. W. Engstrom
Transmitter Characteristics B. R. Cummings
Transmitter-Receiver Coordination I. J. Kaar
Picture Resolution D. E. Harnett
Synchronization T. T. Goldsmith
Radiation Polarization D. B. Smith
•
National Variety Artists, Inc.
225 W. 46th St., New York, N. Y.
COIumbus 5-2638
OFFICERS
President Louis Handin
First Vice-President Al Edwards
Second Vice-President Billy Could
Treasurer William Marble
DIRECTORS
Joseph Mclnerney, Charles H. Preston, Jack Boyle,
Jce Verdi, Nick Elliott, Charles Johnson, Harry Brooks,
Lester Rose, John Connery.
FUNCTIONS
The function of National Variety Artists, Inc., is to
promote Americanism and fraternal and welfare activi-
ties among the members of the theatrical profession.
•
Nebraska Broadcasters Association
Secretary's Office: c/o WJAG, Norfolk, Nebr.
Phone: 432
OFFICERS
President W. I. LeBarron
(KGNF, North Platte)
Vice-President L. L. Hilliard
(KGKY, Scottsbulff)
Secretary-Treasurer Art Thomas
(WJAG, Norfolk)
DIRECTORS
John Ciliin, Jr., WOW, Omaha; Vernon H. Smith,
KOWH, Omaha.
MEMBER STATIONS
KFAB, Lincoln; KFOR, Lincoln; KCFW, Kearney;
KGKY, Scottsbulff, KGNF, North Platte; KMMJ, Grand
Island; KORN, Fremont; KOWH, Omaha; KOIL Oma-
ha; WJAC, Norfolk; WOW, Omaha.
•
North Carolina Association of
Broadcasters
President's Office: c/o WPTF, Raleigh, N. C.
OFFICERS
President Richard H. Mason
(WPTF, Raleigh)
Vice-President George Walker
(WAIR, Winston-Salem)
Secretary Richard A. Dunlea
(WMFD, Wilmington)
Treasurer Earl Cluck
(WSOC, Charlotte)
FUNCTIONS
This association coordinates the activities of all
member stations in connection with problems in
which they have a mutual interest.
Pacific Advertising Clubs Association
215 Bank of Commerce Bldg., Oakland, Calif.
TEmplebar 5181
OFFICERS
President Don Belding
(Lord b Thomas)
Senior Vice-President Howard Willoughby
(Foster & Kleiser Co.)
Secretary-Treasurer Charles A. Storke
(Santa Barbara News-Press)
Executive Secretary Lela M. Huey
(Kay's Advertising Mail)
V-P District 1 J. Corning Todd
(McCandlish Lithograph Co.)
V-P District 2 A. A. Campbell
(Salt Lake City Tribune-Telegram)
V-P District 3 Kelmar K. LeMaster
(Portland Oregonian)
V-P District 4 Jack Leatherman
(Blake, Moffitt & Towne)
V-P District 5 Fred A. Palmer
(KOY, Salt Lake City)
Vice-President-At-Large Mildred Peery
Director Morton W. Mogge
(J. Waiter Thompson Co.)
Chairman Junior Division Robert L. Phillipi
(Union Oil Co.)
FUNCTIONS
This Association is composed of advertising and
sales clubs in the states of California, Washington,
Oregon, Utah, Nevada, Arizon aand Idaho and Van-
couver, B. C. Convention is held annually.
•
George Foster Peabody Radio
Awards Board
c/o Board of Regents, University System of Georgia,
Athens, Ca. PERSONNEL
Dr. S. V. Sanford, University System of Georgia;
Bruce Barton, Batten, Barton, Durstine & Osborn; John
H. Benson, American Association of Advertising Agen-
cies; Virginius Dabney, Richmond Times Dispatch;
Norman H. Davis, American Red Cross; Jonathan Dan-
iels, Raleigh News & Observer: Mark F. Ethridge,
Louisville Courier-Journal & Times; Waldemar Kaempf-
fert, New York Times; Alfred A. Knopf; Dr. John W.
Studebaker, U. S. Office of Education; Marjorie Pea-
body Waite; Edward Weeks, Atlantic Monthly; Grace
Moore. «
Professional Music Men, Inc.
1270 Sixth Ave., New York, N. Y.
Circle 7-6075
OFFICERS
President Rocco Vocco
First Vice-President Joseph Santly
Second Vice-President Charles Wa^en
Third Vice-President Solly Cohn
Treasurer Irving Tanz
Financial Secretary .' Michael L. Schloss
Recording Secretary Louis E. Schwartz
Sergeant-at-Arms David Kent
Executive Director Bob Miller
BRANCH OFFICES
54 West Randolph St., Chicago, III.
Regional Director Harold Lee
6425 Hollywood Blvd., Hollywood, Calif.
Regional Director Jack Archer
11 Lewis Street, Somerville, Mass.
Regional Director Frank Machado
316 Porter St., Philadelphia, Pa.
Regional Director David Blum
FUNCTIONS
Professional Music Men, Inc., is a benevolent and
charitable organization of people engaged in promot-
ing music as professional music men.
•
Pennsylvania Broadcasters
Association
P. O. Box 11, Harrisburg, Pa.
OFFICERS
President Clair R. McCollough
958
ORGAN IZATIONS
(WGAL, Lancaster)
Vice-President Clitford Chafey
(WEEU, Reading)
Secretary C. G. Moss
(WKBO, Harrisburg)
Treasurer Dr. Leon Levy
(WCAU, Philadelphia)
DIRECTORS
H. Kenneth Brennen, WJAS, Pittsburgh; George
E. Joy, WRAK, Williamsport; Arthur Simon, WPEN,
Philadelphia.
FUNCTIONS
This organization is a mutual association of the
broadcasting stations of Pennsylvania, formed for the
purpose of conducting business negotiations concern-
ing matters of interest to the radio broadcasting
stations of the state. Its membership is active on
the part of Dractically every station in the state.
•
The Proprietary Association
701 Otis Bldg., 810 Eighteenth St., N. W.,
Washington, D. C.
National 1914
President Charles S. Beardsley
(Miles Laboratories, Inc.)
Honorary Vice-President Dr. V. Mott Pierce
(Pierce's Medicines, Inc.)
First Vice-President W. W. White
(Emerson Drug Co.)
Second Vice-President H. H. Hoyt
(Carter Products, Inc.)
Third Vice-President Fred E. Rathburn
(Olive Tablet Co.)
Secretary-Treasurer Charles P. Tyrrell
(Syracuse Medicine Co.)
Executive Vice-President ..Dr. F. J. Cullen
Counsel Rogers, Ramsay & Hills
FUNCTIONS
This organization is a trade association devoting
its efforts to the mutual cooperation and advance-
ment of its members who are manufacturers of
packaged medicines, cosmetics and proprietary arti-
cles. Its Advisory Committee on Advertising reviews
copy (including radio scripts) in the association's
campaign of self-regulation of the industry in an
effort to improve advertising standards and practices
and to assist members of the industry in the prepara-
tion of copy that will be in compliance with the
requirements of the law and to further assist wherever
possible with other advertising problems. Members
are furnished with digests of FTC Cease and Desist
orders or Stipulations issued against advertising in
the proprietary field.
•
The Radio Club of America, Inc.
11 W. 42nd St., New York, N. Y.
LOngacre 5-6622
OFFICERS
President J. K. Henney
Vice-President J. L. Callahan
Corresponding Secretary C. E. Dean
Recording Secretary C. F. Goudy
Treasurer J. J. Stantley
FUNCTIONS
Object of the club is the promotion of cooperation
among those interested in scientific investigation and
amateur operation in the art of radio communica-
tion.
•
Radio Correspondents' Association
United States Capitol, Washington, D. C.
NAtional 3120, Extension 1410
OFFICERS
President Albert Warner
Vice-President W. R. McAndrew
Secretary Fred Morrison
Treasurer Stephen McCormick
Ex-Officio Member, Executive Committee
Fulton Lewis
FUNCTIONS
This is an organization of radio news reporters
and correspondents in the National Capitol, gather-
ing daily news for dissemination through the medium
of radio. It controls the membership of the Senate
and House radio galleries and is vested with complete
responsibility for any radio representatives who attend
news conferences at the White House or government
as well as providing facilities for radio newsmen at
national political conventions.
Radio Council On Children's
Programs
9 Rockefeller Plaza, New York, N. Y.
Circle 6-8430
OFFICERS
Acting President Mrs. Harold B. Milligan
Acting Executive Secretary Mrs. Nathaniel Singer
COVERNINC BOARD
Dr. Alice B. Keller, Wilson Parkhill, Rita Hockheimer,
Dr. Paul Lazarsfelder, Mary Gould Davis.
Radio Manufacturers Association
1317 F Street, N. W., Washington, D. C.
OFFICERS
President J. S. Knowlson
(Stewart-Warner Corp.)
Executive Vice-President-General Manager
Bond Geddes
Vice-President Paul V. Galvin
(Galvin Manufacturing Corp.)
Vice-President Roy Burlew
(Ken-Rad Tube & Lamp Co.)
Vice-President H. E. Osmun
(Centralab)
Vice-President Donald MacGregor
(Webster-Chicago Corp.)
Treasurer Leslie Muter
(The Muter Co.)
General Counsel John W. Van Allen
(Buffalo. N. Y.)
DIRECTORS
Ben Abrams, Emerson Radio & Phonograph Corp.;
Powel Crosley, Jr., The Crosley Radio Corp.; Octave
Blake, Cornell-Dubilier Electric Co.; James C. Daley,
Jefferson Electric Co.; B. G. Erskine, Hygrade Syl-
vania Corp.; Jerome J. Kahn, Standard Transformer
Corp.; James S. Knowlson, Stewart-Warner Corp.;
Ernest Searing, International Resistance Co.; H. E.
Osmun, Centralab; Donald MacGregor, Webster-Chi-
cago Corp.; Ray H. Manson, Stromberg-Carlson Tel.
Mfg. Co.; H. C. Bonfig, RCA Mfg. Co.; E. A. Nicho-
las, Farnsworth Television & Radio Corp.; G. W.
Thompson Noblitt-Sparks Industries, Inc.; P. S. Bil-
lings, Belmont Radio Corp.; P. V. Galvin, Galvin
Manufacturing Corp.; David T. Schultz, Rayethon
Production Corp.; James T. Buckley, Philadelphia Stor-
age Battery Co.; Ernest Alschuler, Electric Research
Laboratories, Inc.; W. R. G. Baker, General Electric
Co.; Roy Burlew, Ken-Rad Tube & Lamp Corp.; A. H.
Gardner, Colonial Radio Corp.; A. S. Wells, Wells-
Gardner & Co.
Honorary Directors: Hebert H. Frost, A. Atwater
Kent, Paul B. Klugh.
•
Radio Manufacturers Association of
Canada
159 Bay St., Toronto, Ont., Canada
Adelaide 1531
OFFICERS
President G A. Holmes
(Sparton of Canada Ltd.)
Vice-President , E. C. Crimley
(RCA Victor Co.)
Executive Secretary K. H. Smith
Chairman of Engineering Committee. .. .Allan B. Oxley
(RCA-Victor Company)
FUNCTIONS
This association is a non-profit and cooperative
organization founded in 1926 to promote all interests
of radio industry.
959
ORGAN IZATIONS
The Radio Writers' Guild of the
Authors' League of America, Inc.
6 E. 39th Street, New York, N. Y.
MUrray Hill 5-6930
1655 N. Cherokee Ave., Hollywood, Calif.
Gladstone 4181
OFFICERS
National President Forrest Barnes
Vice-President, Eastern Region Katharine Seymour
Vice-President, Middle Western Region
Courtenay Savage
Vice-President, Western Region Paul Franklin
Executive Secretary, Eastern Region Luise Sillcox
Assistant Secretary, Eastern Region
Margaret Scheuerman
Assistant Secretary, Western Region. ... Pauline Lauber
FUNCTIONS
The Guild is one of the Guilds of The Authors'
League of America, Inc. The Guild is primarily a
protective organization for writers in the radio field.
•
Society of European Stage Authors
and Composers, Inc. (SESAC)
113 W. 42nd St., New York, N. Y.
BRyant 9-3223
OFFICERS
President Paul Heinecke
FUNCTIONS
Licensing use of copyrighted music.
•
Society of Jewish Composers, Pub-
lishers and Song Writers
152 W. 42nd St., New York, N. Y.
LOngacre 5-9124
OFFICERS
President Sholom Secunda
Vice-President Rev. Pinchus Jassinowsky
Treasurer Alexander Olshanetsky
Secretary Henry Lefkowich
FUNCTIONS
This association licenses public performance rights
of music copyrighted by its members and on which
they collect royalties. Association owns approximately
95 percent of the Jewish compositions.
•
Society of Motion Picture Engineers
Hotel Pennsylvania, New York, N. Y.
PEnnsylvania 6-0620
OFFICERS
President Emery Huse
Past President E. A. Williford
Executive Vice-President H. Griffin
Engineering Vice-President D. E. Hyndman
Editorial Vice-President A. C. Downes
Financial Vice-President A. S. Dickinson
Convention Vice-President W. C. Kunzmann
Secretary P. J. Larsen
Treasurer G. Friedl, Jr.
GOVERNORS
M. C. Batsel, A. C. Hardy, A. N. Goldsmith, L L.
Ryder, T. E. Shea, R. 0. Strock, J. G. Frayne.
BRANCH OFFICE
928 Equitable Bldg., Los Angeles, Calif.
Executive In Charge Walter R. Greene
FUNCTIONS
In addition to its motion picture activities, this
association is actively interested in television. It
publishes a monthly organ in which various subjects
are discussed by men in the industry.
Song Writers'
(SPA)
Protective Association
1250 Sixth Ave., New York, N. Y.
COIumbus 5-3758
OFFICERS
President Irving Caesar
Vice-President L. Wolfe Gilbert
Second Vice-President Otto Harbach
Secretary Fred E. Ahlert
Treasurer Charles Tobias
Chairman of Council Oscar Hammerstein, 2nd
Executive Secretary Lillian Lange
BRANCH OFFICE
6912 Hollywood, Calif.
West Coast Representative L. Wolfe Gilbert
FUNCTIONS
Song Writers' Protective Association aims to foster
the interests of all persons engaged in writing musi-
cal compositions. By cooperative effort it seeks to
eliminate inequitable conditions and harmful prac-
tices and to assist members when disputes arise over
enforcement of contracts or the collection of royal-
ties.
•
Texas Inter-Collegiate Broadcasters'
Council
c-o Texas State Network, 1201 W. Lancaster Ave.,
Fort Worth, Texas
OFFICERS
President-Coordinating Chairman. . . .Forrest W. Clough
VICE-CHAIRMEN
Sara Lowrey, Baylor University; Dr. A. L. Boeck,
Texas Christian University; Dr. S. D. Myres, Southern
Methodist University.
FUNCTIONS
The chief purpose of the Texas Inter-Collegiate
Broadcasters' Council is to arrange an extensive series
of Texas State Network Broadcasts for adult listeners.
Western Association of Broadcasters
c-o Radio Station CJOR, 846 Howe St., Vancouver,
B. C, Canada
OFFICERS
President C. C. Chandler
(CJOR, Vancouver, B. C)
DIRECTORS
H. C. Bunchanan, CHAB, Moose Jaw, Sask.; R. A.
White, CFJC, Kamloops, B. C; V. F. Neilsen, CFAC,
Calgary, Alberta; G. R. A. Rice, CFRN, Edmonton,
Alberta.
CANADIAN ASSOCIATION OF BROADCASTERS
DELEGATES
H. G. Love, CFCN, Calgary, Alberta; H. R. Car-
son, CFAC, Calgary, Alberta; G. C. Chandler, CJOR,
Vancouver, B. C.
FUNCTIONS
Western Association of Broadcasters is a regional
trade association of broadcasting stations in Manitoba,
Saskatchewan, Alberta and British Columbia, closely
affiliated with the Canadian Association of Broad-
casters. It is virtually a western division of the
latter organization, as all members are in both asso-
ciations.
Woman's National Radio Committee
113 West 57th St., New York, N. Y.
Circle 7-4110
OFFICERS
Chairman Mme. Yolanda Mero-lrion
Vice-Chairman Mrs. Marion M. Miller
Second Vice-Chairman Miss Edith Lowry
Secretary Miss Helen Havener
Treasurer Mrs. D. Leigh Colvin
Executive Secretary Miss Ruth Rich
Chairman, Publications Committee. .Mrs. M. D. Jackson
Members-at-Large Mrs. Benjamin Spitzer
Mrs. E. C. Lewis, Mrs. Samuel Kubie, Mrs. Sidonie
Gruenberg
FUNCTIONS
This committee has for its purpose to raise the
standard of radio programs for adults, young people
and children by: (1) retaining on the air the finer
type of program; (2) removing objectionable fea-
tures; (3) improving advertising content of broad-
casts; (4) encouraging the production and presenta-
tion of more fine programs, worthwhile from the
educational, cultural and entertainment viewpoint.
960
THE
LEGAL SIDE
Seventy -Sixth Congress
Legislative Digest — 7 940
Federal Communications
Bar Association
961
LEGISLATIVE DIGEST
Digest of Radio Legislation Introduced Into The Senate and House of Representatives During
The Seventy-Sixth Congress, from September 21, 1939, to September 30, 1940.
SENATE
S. 547. Mr. Lodge; January 12, 1939 (Patents).
As passed by Senate June 13, 1939:
Approved March 15, 1940: Public Law No. 434.
Permits an author who has contributed to a periodical, a cyclopedic or other
composite work, whether such contribution was separately registered or not, to
obtain a renewal copyright for 28 years. (Under present law [U. S. C. 17:23]
such contribution must have been separately registered.)
S. 915. Mr. Logan; January 24, 1939 (Judiciary).
As passed by Senate, November 27, 1940.
See House of Representatives Bill No. 6234.
S. 2611. Mr. Wheeler; June 15, 1939 (Interstate Commerce).
As passed by Senate July 18, 1939:
Approved June 24, 1940: Public Law No. 649.
Authorizes the Federal Communications Commission to purchase land, etc., in
Massachusetts and to erect thereon a radio-monitoring station.
S. 2689. Mr. Bone; June 23, 1939 (Patents).
As passed by Senate August 1, 1939:
Approved April 11, 1940: Public Law No. 450.
Requires the Secretary of the Treasury and the Postmaster General individually
or jointly (at present, jointly) to make and enforce rules, etc., to prevent importa-
tion (at present, limited to the mails) of articles in violation of the copyright act.
S. 3018. Mr. Walsh; November 3, 1939 (Naval Affairs).
Approved June 25, 1940; Public Law No. 659.
Amends Sec. 210 of the Communications Act of 1934 (U. S. C. 47: 210), so as
to permit communication utilities to contribute free services to any agency of
the Government in preparation for the national defense.
S. 3043. Mr. Thomas of Utah; January 8, 1940 (Patents).
This is a general revision and consolidation of the copyright laws bringing
them into conformity with the International Copyright Convention of June 2,
1928. A few of the more important provisions follow: (1) Copyright protection
is based on creation of a literary or artistic work while registration and deposit
are made permissive; (2) duration shall be for the life of the author and 50 years
after his death; (3) grantees of rights in copyrighted works are protected from
infringement and may sue therefor in their own names; (4) provides for
recodation of grants to use a copyrighted work; and (5) secures the author's
reversionary interest in cases of grants not on the basis of continuing royalties.
S. 3512. Mr. Pepper; March 4, 1940 (Interstate Commerce).
Requires notice of an application for a radio station license under the Com-
munications Act of 1934 [U. S. C. 47: 309] to be published once a week for four
consecutive weeks in a newspaper of general circulation in the locality of the
proposed station. During such publication period a public hearing will be held
if requested.
S. 3515. Mr. Bailey; March 5, 1940 (Interstate Commerce).
Amends the Communications Act of 1934 [U. S. C. 47: ch. 5, title III] mainly
as follows: to provide for the protection of persons from governmental abridge-
ment or interference with liberty of expression; to prohibit the President assign-
ing a frequency to a government station which will cause objectionable inter-
ference with a licensed station; to grant licenses to broadcasting stations for not
less than 3 years nor more than 10 years; to place the burden of proving the
truth of its charges in revoking a license on the Commission; and to prohibit
the revocation of a license, because of the character or contents of the program.
S. 3745. Mr. Barbour; April 10, 1940 (Interstate Commerce).
Prohibits the Federal Communications Commission from regulating radio ex-
perimentation, research, or development, or the manufacture, sale, or use of
radio apparatus for transmission or reception, or the business policies of radio
broadcasters [amending U. S. C. 47: 326].
962
HOUSE OF REPRESENTATIVES
H. R. 926. Mr. Daly; January 3, 1939 (Patents). (See H. R. 6160.)
1. Miscellaneous amendments to the copyright provisions of the code (act of
Mar. 4, 1909; U. S. C. title 17), so that the law will conform more closely to the
pending international convention for protection of literary and artistic works,
and protect more fully literary and artistic efforts disseminated by recent scien-
tific inventions — motion pictures, radio, telegraphy, television, and other means
of transmission. Some of the more important provisions to this end:
(a) Protect dramatico-musical works, artistic models and designs, geograph-
ical charts, and architectural designs, as well as composite works or periodicals
(as though each part or contribution were individually copyrighted in the
author's or owner's name).
(b) Extend the copyright protection now accorded nationals of the United
states to authors within the jurisdiction of any country a party to the Con-
vention for Protection of Literary and Artistic Works and to no other alien
authors unless such persons are domiciled in United States at time their works
are produced or unless they are nationals of a country granting reciprocal privi-
leges to American authors.
(c) Permit the author of unpublished writings, drawings, designs, etc., by
depositing copies, models, or prints of such work to acquire copyright privileges.
(d) Provide that copyrighted material in the English language, if distributed
in the United States, shall be printed from type set, plates made, or process
performed within the limits of the United States, except books with raised
characters for the use of the blind.
(e) Define what shall constitute adequate copyright notice.
(f) Allow maximum liquidated damages of $20,000 (now $5,000) to prevent
continued infringement but limit such recovery against newspapers to $200.
(g) Prohibit importation of piratical copies of works copyrighted in United
States, of falsely copyrighted material not copyrighted in United States, or of
foreign editions of works in the English language when there has been an
authorized American edition already published or in the process of being
published.
(h) Establish more specific regulations governing assignment, divisibility,
mortgage, license, and ownership of copyright privileges and retention of claims
of authorship after assignment with right of author to object to mutilation or
prejudicial changes in his works except for necessary editing, arranging, or
adapting of such works for use on the radio, motion-picture screen, etc.
2. Requests President to take necessary steps to make United States a member
of the Union for Protection of Literary and Artistic Works.
H. R. 6160. Mr. McGranery; May 4, 1939 (Patents).
General amendments to the copyright law — mainly similar to H. R. 926,
except that section 1 (e) of the law is amended to eliminate the compulsory
license and royalty provisions thereof in regard to the reproduction of musical
works, and except that a new subsection is added to provide copyright protection
of an artist's rendition of a musical work.
H. R. 6324. In Senate, read twice and placed on calendar April 22, 1940.
Requires all administrative rules and regulations issued by a government
department or agency, which implement or fill in the details of a statute affect-
ing the rights of persons or property, to be published in the Federal Register and
such rules and regulations shall not become effective until so published. Persons
affected by existing rules may petition the head of the agency for a recon-
sideration thereof, and such head, after notice and hearing, shall determine
whether such rules shall be continued in force, modified or rescinded. Persons
committing acts in good faith in conformity with a rule which has been re-
scinded shall not be penalized therefor unless such act was committed more than
30 days after the recession of the rule was published in the Federal Register.
Restricts the hearing by an agency of a controversy seeking affirmative relief
against the United States which arose more than 1 year prior to the filing of
a request for such hearing.
Authorizes the United States Court of Appeals for the District of Columbia, on
petition within 30 days after publication of rules in the Federal Register, to
determine whether such rule is in conflict with the United States Constitution or
statutes. The court shall have no power except to render a declaratory judgment
holding the rule valid or invalid. This shall not affect the determination of the
validity of any rule involved in any suit or review of an administrative decision
or order in any United States court.
963
Sets up intradepartment or agency boards composed of three employees to hear
the claims of persons aggrieved by decisions, acts, or failures to act. Persons
having a substantial interest in the controversy shall have the right to intervene.
The Board shall render its decision within 30 days after the hearing, and such
decision shall be subject to the written approval, disapproval, or modification of
the agency or department head. Where the delay of a hearing is contrary to
the public interest, and action or inaction takes place which results in damage
to the aggrieved person, the Board shall in its decision, state the amount of
pecuniary damage, which, if approved by the department or agency head and
the person aggrieved, shall be certified to the Congress for an appropriation with
which to pay the same. It may be provided that matters arising out of the
activities of any independent agency may be heard and determined in the first
instance by a trial examiner; rehearing before the agency members or a board
may be demanded.
Parties aggrieved by the final decision of the department or agency may
petition the Circuit Courts of Appeals (or the Court of Claims if the cause is
one within its jurisdiction) for a review thereof, and such decision shall be set
aside if it appears: (1) that the findings of fact were clearly erroneous or not
supported by substantial evidence; (2) that the decision was not supported by the
findings of fact, was issued without due notice and hearing, was beyond the
jurisdiction of the department or agency, infringed the Constitution or statutes,
or was otherwise contrary to law. Judgments of such courts shall be final but
may be reviewed on certiorari, or certification to the Supreme Court under
U. S. C. 28, 346, 347. Damages may be assessed where the decision of the depart-
ment or agency is affirmed and it appears that the petition was filed merely
for delay.
The right of any person to have his controversy with the United States deter-
mined by the district or circuit courts, as now provided by law, shall not be
repealed or modified by this act, nor shall this act affect matters relating to
the conduct of the military or naval establishments, various government depart-
ments or agencies and trademark, copyright, etc.
H. R. 7863. Mr. Bland; January 12, 1940 (Merchant Marine and Fisheries).
Approved March 18, 1940: Public Law No. 441.
Extends from December 31, 1939, to January 1, 1941, the time within which
the Federal Communications Commission shall report to Congress upon the
radio requirements for ships on the Great Lakes and inland waters.
H. R. 8263. Mr. O'Brien; February 1, 1940 (Patents).
The amount of damages recoverable for infringement of copyright of musical
compositions played in hotels or restaurants not charging an entrance or cover
fee is limited to $10 except where greater damages are shown.
H. R. 8509. Mr. Ditter; February 16, 1940 (Interstate and Foregn Commerce).
See Senate Bill No. 3515.
H. R. 9665. Mr. Clason; May 6, 1940 (Patents).
The amount of damages recoverable for infringement of copyright of musical
compositions played in hotels or restaurants not charging an entrance or cover
fee is limited to $10 except where greater damages are shown.
H. R. 10205. Mr. Bland; July 11, 1940.
Passed by House, August 19, 1940.
Amends § 4 (f ) of the Communications Act of 1934 so as to provide overtime
compensation for inspectors in charge and radio inspectors of the Field Division
of the Engineering Department of the Federal Communications Commission.
H. R. 10446. Mr. Izac; September 3, 1940 (Interstate and Foreign Commerce).
Amends the Communications Act of 1934 [48 Stat. 1064], by prohibiting the
issuance of radio licenses to operators of any station on any ship of the United
States who are or have been members of the Communist Party, the German-
American Bund, or an organization subject to foreign control which engages
in political activity, i.e., its aim is the establishment, control, conduct, seizure,
or overthrow of the Government, its membership is limited to non-citizens or a
majority thereof, it accepts financial support directly or indirectly from a
foreign government, and its policies are determined by or in collaboration
with a foreign government.
H. J. Resolution 585. Mr. Dingell; July 25, 1940 (Judiciary).
Designates August 26, annually, as National Radio Day.
964
FEDERAL COMMUNICATIONS
ft BAR ASSOCIATION ft
Headquarters: 921 Tower Bldg,, Washington, D. C.
Officers
President Herbert M. Bingham
First Vice-President John M. Littlepage
Second Vice-President . . . Ralph A. Van Orsdel
Treasurer Paul A. Porter
Secretary Percy H. Russell, Jr.
Executive Committee
Louis G. Caldwell Swagar Sherley
Ralph H. Kimball Eugene O. Sykes
Duke M. Patrick Frank W. Wozencraft
AFFLECK, GORDON
720 Newhouse Bldg-.
Salt Lake City, Utah
ALBERTSON, FRED W.
Munsey Building
Washington, D. C.
ASHBY, A. L.
30 Rockefeller Plaza
New York, N. Y.
BAILEY, CLYDE S.
New Post Office Bldg-.
Washington, D. C.
BALDWIN, JAMES W.
National Press Bldg-.
Washing-ton, D. C.
BASTIAN, WALTER M.
National Press Building
Washing-ton, D. C.
BEALL, JAMES H.
Doscher Building
Sweetwater, Texas
BEATTIE, EDWARD W.
140 West St.
New York, N. Y.
BECHHOEFER, B. G.
First National Bank Bldg
St. Paul, Minn.
BEEBE, RAYMOND N.
815 Fifteenth St., N. W.
Washington, D. C.
BEELAR, DONALD C.
National Press Bldg.
Washington, D. C.
BENNETT, ANDREW W.
Edmonds Bldg.
Washington, D. C.
BENTON, JOHN E.
New Post Office Bldg.
Washington, D. C.
BERKMAN, JACK
708 Sinclair Bldg.
Steubenville, Ohio
BINGHAM, HERBERT M.
Tower Bldg.
Washington, D. C.
BLANTON, MATTHEWS
Earle Bldg.
Washington, D. C.
BORUT, FRANK
220 Broadway
New York, N. Y.
BRACELEN, CHARLES M.
195 Broadway
New York. N. Y.
BRADLEY, FONTAINE C.
Union Trust Bldg.
Washington, D. C.
BRADY, JOHN B.
Barrister Bldg.
Washington. D. C.
BRIGGS, FRANKLAND
540 Broad St.
Newark, N. J.
BURR, KARL E.
33 North High St.
Columbus, Ohio
BUSBY, JEFF
815 - 15th St.. N. W.
Washington, D. C.
CAIDIN, REUBEN
1450 Broadway
New York, N. Y.
CALDWELL, LOUIS G.
National Press Bldg.
Washington, D. C.
CALLAHAN, LEONARD DAVID
113 West 42nd St.
New York, N. Y.
CALLISTER, REED E.
650 So. Spring St.
Los Angeles, Calif.
CANFIELD, AUSTIN F.
637 Woodward Bldg.
Washington, D. C.
CANNON, DAVID H.
650 So. Spring St.
Los Angeles, Calif.
CARRIGAN, JOE B.
Hamilton Bldg.
Wichita Falls, Texas
CARSON, BYRON G.
1010 Vermont Ave.
Washington, D. C.
CHOPNICK, MAX
9 East 46th St.
New York, N. Y.
965
CLARY, WILLIAM W.
433 So. Spring St.
Los Angeles, Calif.
CLEARY, LESLIE O.
District Attorney's Office
Modesto, Calif.
COGSWELL, ROBERT F.
Hibbs Bldg.
Washington, D. C.
COHEN, LESTER
Colorado Bldg.
Washington, D. C.
COHN, SIDNEY ELLIOTT
20 West 43rd St.
New York, N. Y.
COLEMAN, J. RANDOLPH, JR.
725 - 13th St., N. W.
Washington, D. C.
COLIN, RALPH F.
165 Broadway
New York, N. Y.
COLLADAY, E. F.
1331 G St., N. W.
Washington, D. C.
COOK, ARTHUR E.
Southern Bldg.
Washington, D. C.
CURRY, JOHN R.
910 Shoreham Bldg.
Washington, D. C.
CURTIS, JAMES ROBERT
Radio Station KFRO
Longview, Texas
DALBERG, MELVIN H.
F.C.C.
Radio Station KFRO
Washington, D. C.
DAVID, ALAN B.
Munsey Bldg.
Washington, D. C.
DAVIS, HERBERT L.
Investment Bldg.
Washington, D. C.
DAVIS, JOHN MORGAN
Lincoln Liberty Bldg.
Philadelphia, Pa.
DAVIS, MANTON
30 Rockefeller Plaza
New York, N. Y.
Federal Communications Bar Association
DENSLOW, L. ANTON
Colorado Bldg.
Washing-ton, D. C.
DERIG, WILE M.
Dept. of Public Service
Olympia, vVashington
DILL, CLARENCE C.
Bowen Bldg.
Washington, D. C.
DRAIN, DALE D,
1422 F St., N. W.
Washing-ton, D. C.
DRISCOLL, H. D.
406 Southern Bldg\
Washington, D. C.
DUNBAR, FRANK C.
3230 A.I.U. Bldg.
Columbus, Ohio
DUNN, H. ARTHUR, JR.
311 Calif. St.
San Francisco, Calif.
ELSASSER, F. R.
195 Broadway
New York, N. Y.
EMISON, JOHN RABB
500 Oliphant Bldg-.
Vincennes. Ind.
ETHERTON, SEDDON L.
801 Guarantee Bldg.
Detroit, Mich.
FAEGRE, J. B.
Northwestern Bank Bldg.
Minneapolis, Minn.
FEEN, A. PEARLEY
119 S. Winooski Ave.
Burling-ton, Vt.
FISHER, BEN S.
Earle Building-
Washington, D. C.
FLEMING, NOEL W.
Northwestern Bell Tel. Co.
420 Third Ave.
South Minneapolis, Minn.
FLETCHER, FRANK U.
Munsey Bldg-.
Washing-ton, D. C.
FLETCHER, STEPHEN H.
165 Broadway
New York. N. Y.
FOE, GLEN H.
Stuart Bldg-.
Lincoln, Nebr.
FRANCIS, JOHN J.
Raymond Commerce Bldg.
Newark, N. J.
GALLAGHER, JAMES E., JR.
1222 Real Estate Trust Bldi
Philadelphia
GARDNER, ADDISON L., JR.
231 South La Salle St.
Chicago. 111.
GAUDETTE, ORILLE C.
Earle Building
Washington, D. C.
GEIGER, ALFRED L.
National Press Bldg.
Washington, D. C.
GEORGE, ARTHUR T.
140 New Montgomery St.
San Francisco, Calif.
GEORGE, CARL E.
Hotel Statler
Cleveland, Ohio
GERBER, GUSTAVE AUGUSTUS
120 W. 42nd St.
New York, N. Y.
GERRITY, HARRY J.
Hill Bldg.
Washington, D. C.
GIBBONS, JOHN F.
66 Broad St.
New York, N. Y.
GOODRICH, PIERRE F.
Electric Bldg.
Indianapolis, Ind.
GOODWIN, BERNARD
1501 Broadway
New York, N. Y.
GORDON, SPENCER
Union Trust Bldg.
Washington, D. C.
GRIMSHAW, IRA L.
30 Rockefeller Plaza
New York, N. Y.
GLIDER, JOHN W.
Colorado Bldg.
Washington, D. C.
GUM, JAMES W.
815 - 15th St., N. W.
Washington, D. C.
HALE, WINFIELD B.
First National Bank Bldg.
Kingsport, Tenn.
HALEY, ANDREW G.
608 Earle Bldg.
Washington, D. C.
HANLEY, JAMES H.
Tower Bldg.
Washington, D. C.
HANNON, WILLIAM A.
21 W. 10th St.
Kansas City, Mo.
HANSON, ELISHA
729 15th St., N. W.
Washington, D. C.
HARRY, LAWRENCE W.
First National Bank Bldg.
Fostoria, Ohio
HAUSMAN, ALBERT E.
Wainwright Bldg.
St. Louis, Mo.
HAYDEN, JAMES J.
Woodward Bldg.
Washington, D. C.
HEFFRON, EDWARD J.
1312 Massachusetts Ave. N.W.
Washington. D. C.
HENNESSEY, PHILIP J., JR.
Normandy Bldg.
Washington, D. C.
HERRIOTT, IRVING
120 South LaSalle St.
Chicago, 111.
HEWS, HAYDEN L.
15 Evans Bldg.
Riverside, Calif.
HILDRETH, MELVIN D.
Evans Building
Washington, D. C.
HORNE, RICHARD C.
McGill Bldg.
Washington, D. C.
HOSHOUR, HARVEY S.
50 Oliver St.
Boston, Mass.
HOWARD, HENRY, JR.
NBC
30 Rockefeller Plaza
New York, N. Y.
HOWLETT, HAROLD E.
Pontiac Bank Building
Pontiac, Mich.
HURD, GEORGE F.
52 Broadway
New York, N. Y.
HURLEY, JOHN J.
Normandy Bldg.
Washington, D. C.
HURT, WILLSON
30 Rockefeller Plaza
New York, N. Y.
HUTCHINSON, MARTIN A.
Central National Bank Bldg.
Richmond, Va.
HYDE, CHARLES A.
Engineers Bldg.
Cleveland, Ohio
HYDE, ROSEL H.
Federal Communications Com.
Washington, D. C.
IRWIN, ELLIS C.
1417 Canal Bank Bldg.
New Orleans, La.
JACOBS, CARL M.
Union Central Bldg.
Cincinnati, Ohio
JAMES, WILLIAM R.
733 Roosevelt Bldg.
Los Angeles. Calif.
JANSKY, MAURICE M.
815 Fifteenth St., N. W.
Washington, D. C.
JEVONS, RICHARD A.
1312 Saratoga Ave.
Washington, D. C.
JOHNSTON, E. D.
Munsey Bldg.
Washington, D. C.
JOYCE, JOSEPH GROVER
R. A. Long Bldg.
Kansas City, Mo.
KAHN, ALEXANDER
220 Broadway
New York, N. Y.
KARBE, OTTO F.
105 No. 7th St.
St. Louis, Mo.
KAYE, SYDNEY M.
165 Broadway
New York. N. Y.
KELLER, JOSEPH E.
Munsey Bldg.
Washington, D. C.
KENDALL, JOHN C.
U. S. Bank Bldg.
Portland, Oregon
KENDALL, JOHN W.
Earle Bldg.
Washington, D. C.
966
Federal Communications Bar Association
KERN, HOWARD L.
67 Broad St.
New York, N. Y.
KERR, WILLIAM L.
Box 190
Pecos, Texas
KIMBALL, RALPH H.
60 Hudson St.
New York, N. Y.
KOPIETZ, FRANK M.
National Bank Bldgr.
Detroit, Mich.
KOVNER, JOSEPH
1106 Connecticut Ave.
Washington, D. C.
KREMER, J. BRUCE
Tower Bldgr.
Washing-ton, D. C.
KRIZEK, JOSEPH F.
722 N. Broadway
Milwaukee, Wis.
KURTZ, ALVIN A.
Public Utilities Commission
Salem, Oreg-on
LaBRUM, J. HARRY
1507 Packard Bldgr.
Philadelphia. Pa.
LADNER, HENRY
30 Rockefeller Plaza
New York, N. Y.
LAMB, WILLIAM H.
1835 Arch St.
Philadelphia, Pa.
LANCASTER, W. EMERY
715 W. C. U. Bldgr.
Quincy, 111.
LANDA, ALFONS B.
815 15th St., N. W.
Washington, D. C.
LANDON, S. WHITNEY
32 Sixth Are.
New York. N. Y.
LAW, GEORGE S.
Union Bank Bldg\
Pittsburgh, Pa.
LEAHY, WILLIAM E.
Shoreham Bldgr.
Washing-ton, D. C.
LEONARD, CAPT. DONALD S.
Michigan State Police
Detroit, Mich.
LeROY, HOWARD S.
Colorado Bldg\
Washington, D. C.
LEUSCHNER, FREDERICK
6253 Hollywood Blvd.
Los Angeles, Calif.
LEVINE, J. L.
Hamilton Nat'l Bank Bldg.
Chattanooga, Tenn.
LEVINSON, LOUIS
1622 Chestnut St.
Philadelphia, Pa.
LEVY, ISAAC D.
1622 Chestnut St.
Philadelphia, Pa.
LITTLEPAGE, JOHN M.
Investment Bldg.
Washington, D. C.
LITTLEPAGE, THOMAS P.
Investment Bldg.
Washington, D. C.
LITTLEPAGE, THOMAS P., JR.
Investment Bldg.
Washington, D. C.
LOHNES, HORACE L.
Munsey Bldg.
Washington, D. C.
LOUCKS, PHILIP G.
National Press Bldg.
Washington. D. C.
LOVETT, ELIOT C.
729 15th St., N. W.
Washington, D. C.
McCAULEY, RAYMOND F.
959 Eig-hth Ave.
New York. N. Y.
Mccormick, h. l.
Munsey Bldg.
Washington, D. C.
Mcdonald, joseph a.
c-o NBC
Merchandise Mart
Chicago, 111.
MACK, EDWIN S.
Wisconsin National Bank
Milwaukee, Wis.
MARKS, NORMAN L.
10 East 40th St.
New York, N. Y.
MARTIN, PAUL L.
Omaha Nat'l Bank Bldg.
Omaha, Nebr.
MASTERS, KEITH
33 N. LaSalle St.
Chicago, 111.
MATHER, EVERETT E., JR.
1835 Arch St.
Philadelphia, Pa.
MAY, PHILIP S.
1530 Lynch Bldg.
Jacksonville, Fla.
MAY, ROBERT E.
Shoreham Bid?.
Washington, D. C.
MAYER, HENRY
347 Fifth Ave.
New York, N. Y.
MEYERS, MILTON H.
182 Grand St.
Waterbury, Conn.
MIDDLETON, J. S.
Pacific Bldg.
Portland, Ore.
MILES, CLARENCE W.
Baltimore Trust Bldg.
Baltimore, Md.
MILLER, HENRY
117 North Sixth St.
Camden, N. J.
MILLER, NEVILLE
1627 K St., N. W.
Washington, D. C.
MILLIGAN, JACOB L.
Commerce Bldg.
Kansas City, Mo.
MILNE, BAXTER
722 N. Broadway
Milwaukee, Wise.
MONTFORT, LOUIS B.
218 Munsey Bldg.
Washington, D. C.
MUNGER, ALFRED G.
610 First National Bank Bldg.
Omaha, Nebr.
MURRAY, JOHN J.
20 Pemberton Square
Boston, Mass.
967
MYERS, R. P.
30 Rockefeller Plaza
New York, N. Y.
NEAL, ANNIE PERRY
F.C.C.
Washington, D. C.
NEYMAN, MISS FANNIE
F. C. C.
Washington, D. C.
NINER, ISIDOR
366 Madison Ave.
New York, N. Y.
O'BRIEN, ARTHUR A.
Henry Bldg.
Seattle, Washington
O'BRIEN, SEYMOUR
Baltimore Trust Bldg.
Baltimore, Md.
O'CONNOR, JOHN
Washington Bldg.
Washington, D. C.
OEHLER, KARL F.
1365 Cass Ave.
Detroit, Mich.
O'RYAN, JOHN F.
120 Broadway
New York, N. Y.
PALENS, LOUIS N.
1211 Chestnut St.
Philadelphia, Pa.
PATRICK, DUKE M.
Colorado Bldg.
Washington, D. C.
PECK, HERBERT M.
500 North Broadway
Oklahoma City, Okla.
PERRY, DAVID R.
Altoona Trust Bldg.
Altoona. Pa.
PEYCKE, TRACY J.
Telephone Bldg.
Omaha, Nebr.
PHELPS, JAMES C.
253 Broadway
New York, N. Y.
PIERSON, W. THEODORE
Munsey Bldg.
Washington, D. C.
PLACE, RUSSELL P.
1626 K St., N.W.
Washington, D. C.
PLOCK, RICHARD H.
Tama Bldg.
Burlington, Iowa
PORTER, GEORGE B.
F.C.C.
Washington, D. C.
PORTER, PAUL A.
Earle Bldg.
Washington, D. C.
PORTER, WILLIAM A.
Investment Bldg.
Washington, D. C.
POSNER, STANLEY I.
1026 Woodward Bldg.
Washington, D. C.
POWELL, ROLLING B., JR.
725 — 13th St., N.W.
Washington, D. C.
POWELL, GARLAND W.
Radio Station WRUF
Gainesville, Fla.
PRATT, ELMER W.
Normandy Bldg.
Washington, D. C.
Federal Communications Bar Association
PRICE, T. BROOKE
195 Broadway
New York, N. Y.
PRIME, E. GARDNER
Normandy Bid?.
Washing-ton, D. C.
PROFFITT, JAMES L.
1210 Massachusetts Ave.
Washington, D. C.
PRYOR, J. C.
Union Station
Burlington, Iowa
QUIGLEY, FRANK
195 Broadway
New York, N. Y.
RAINE, KENNETH E.
485 Madison Ave.
New York, N. Y.
RAINEY, GARNET
650 S. Grand Ave.
Los Angeles, Calif.
RANDALL,, C. P.
Telephone Bldg.
Omaha, Nebr.
RAY, JOHN H.
195 Broadway
New York, N. Y.
REAM, JOSEPH H.
485 Madison Ave.
New York, N. Y.
RHODES, YERRO H.
610 First National Bank Bdg
Omaha, Nebr.
ROBERSON, FRANK
Munsey Bldg.
Washington, D. C.
ROBERTS, GLENN D.
110 Main St.
Madison, Wise.
ROBINSON, C. RAY
Bank of America Bldg.
Merced, Calif.
ROLLO, REED T.
National Press Bldg.
Washington, D. C.
RONON, GERALD
1222 Real Estate Trust B'df
Philadelphia, Pa.
ROSENTHAL, ISADOR S.
50 Court St.
Brooklyn, N. Y.
ROSENZWEIG, MANHEIM
2 Columbus Circle
New York, N. Y.
RUSSELL, CHARLES T.
140 West St.
New York, N. Y.
RUSSELL, PERCY H., JR.
National Press Bldg.
Washington, D. C.
RYAN, WILLIAM
122 W. Washington Ave.
Madison, Wise.
SAMMOND, FREDERIC
Wise. Nat'l Bank Bldg.
Milwaukee, Wise.
SCHARFELD, ARTHUR W.
National Press Bldg.
Washington, D. C.
SCHINDLER, C. E.
61 Kenyon Bldg.
Louisville, Ky.
SCHROEDER, ARTHUR H.
National Press Bldg.
Washington, D. C.
SCOTT, FRANK D.
Munsey Bldg.
Washington, D. C.
SEGAL, PAUL M.
Woodward Bldg.
Washington, D. C.
SENNEFF, JOHN A., JR.
Northwest Savings Bank
Mason City, Iowa
SHEA, GEORGE F.
Tower Bldg.
Washington, D. C.
SHERLEY, SWAGAR
American Security Bldg.
Washington, D. C.
SMITH, MISS ELIZABETH C.
F.C.C.
Washington, D. C.
SMITH, GEORGE S.
Woodward Bldg.
Washington, D. C.
SMITH, KARL A.
Colorado Bldg.
Washington, D. C.
SMITH, MILTON
931 14th St.
Denver, Colo.
S3IITH, WM. MONTGOMERY
Shoreham Bldg.
Washington, D. C.
SOCOLOW, A. WALTER
608 Fifth Ave.
New York, N. Y.
SOULE, O. P.
Walker Bank Building
Salt Lake City, Utah
SOVIK, LAURENCE, ESQ.
University Building
Syracuse, N. Y.
SPEARMAN, PAUL D. P.
Munsey Bldg.
Washington, D. C.
SPRAGUE, E. STUART
117 Liberty St.
New York, N. Y.
ST. CLAIR, ORLA
311 California St.
San Francisco, Calif.
STEPHENS, HUBERT D.
Munsey Bldg.
Washington, D. C.
STEVENS, RICHARD K.
1222 Real Estate Trust Bldg
Philadelphia, Pa.
STOLLENWERCK, FRANK
National Press Bldg.
Washington, D. C.
SULLIVAN, FRANCIS C.
Alworth Building
Duluth, Minn.
SUTTON, GEORGE O.
National Press Bldg.
Washington, D. C.
SWEZEY, ROBERT D.
30 Rockefeller Plaza
New York, N. Y.
SYKES, JUDGE EUGENE O.
Munsey Bldg.
Washington, D. C.
TUCKER, JOHN H.
Commercial Building
Shreveport, La.
TUMULTY, JOSEPH P., JR.
1317 F St., N. W.
Washington, D. C.
968
TYLER, VARRO E.
109 South Ninth St.
Nebraska City, Nebr.
VAN ALLEN, JOHN W.
Liberty Bank Bldg.
Buffalo, N. Y.
VAN DEN BERG, GEORGE
Evans Bldg.
Washington, D. C.
VAN ORSDEL, RALPH
725 13th St., N. W.
Washington, D. C.
WADDELL, JAMES E.
Bowen Bldg.
Washington, D. C.
WALKER, HENRY B.
Old National Bank Bldg.
Evansville, Ind.
WALKER, RALPH L.
F.C.C.
Washington, D. C.
WALLACE, HOWARD E.
Ju«ge Building
Salt Lake City. Utah
WARNER, HARRY P.
Woodward Building
Washington, D. C.
WATTAWA, JOHN
1317 F St.
Washington, D. C.
WAYLAND, CHARLES V.
Earle Building
Washington, D. C.
WEBSTER, BETHUEL M.
15 Broad St.
New York, N. Y.
WEEKES, JOHN WESLEY
140 Sycamore St.
Decatur, Georgia
WELCH, FRANCIS X.
Munsey Bldg.
Washington, D. C.
WHARTON, JOHN H.
67 Broad St.
New York, N. Y.
WHEAT, CARL I.
Shoreham Bldg.
Washington, D. C.
WHISSELL, GEORGE B.
Telephone Bldg.
St. Louis,' Mo.
WIGGIN, CHESTER H.
30 Rockefeller Plaza
New York, N. Y.
WILLEBRANDT, MRS. M. W.
Shoreham Building
Washington, D. C.
WILLIAMS, A. RAE
Investment Bldg.
Washington, D. C.
WILSON, THOMAS WINFIELD
923 Munsey Bldg.
Washington, D. C.
WING, JOHN E.
72 West Adams St.
Chicago, 111.
WOZENCRAFT, FRANK W.
66 Broad St.
New York, N. Y.
WRIGHT, J. WARREN
Bureau of Ships, Navy Dept.
Washington, D. C.
ZAGON, SAMUEL S.
6253 Hollywood Blvd.
Los Angeles, Calif.
THE
EDUCRTIOnRL
h n li
CULTURAL
SIDE
National Association
of
Educational Broadcasters
Colleges and Universities
Offering Courses in Radio
Non-Commercial Stations
F.C.C. Regulations
969
NATIONAL ASSOCIATION OF
EDUCATIONAL BROADCASTERS
Call Letters
Institutions
j January 1, lyqL I
Address
Director
KFDY
S. Dak. State College
Brookings, S. D.
S. W. Jones
KFJM
Univ. of N. Dakota
Grand Forks, N. D.
D. R. Jenkins
KFKU
Univ. of Kansas
Lawrence, Kansas
Harold G. Ingham
KOAC
Oregon State College
Corvallis, Oregon
Luke L. Roberts
KUSD
Univ. of S. Dakota
Vermillion, S. D.
G. R. Bauer
KWSC
State College of Wash.
Pullman, Wash.
Kenneth E. Yeend
WBAA
Purdue University
Lafayette, Ind.
Gilbert D. Williams
WCAL
St. Olaf College
Northfield, Minn.
M. C. Jensen
WCAT
S. Dakota School of Mines
Rapid City. S. D.
C. M. Rowe
WESG
Cornell University
Ithaca. N. Y.
Wilmer S. Phillip
WHA
Univ. of Wisconsin
Madison, Wis.
H. B. McCarty
WHAZ
Rensselaer Poly.
Troy, New York
W. J. Williams
WILL
Univ. of Illinois
Urbana, 111.
Jos. F. Wright
WNAD
Oklahoma University
Norman, Okla.
Homer Heck
WNYC
City of New York, New York, N. Y.
Municipal Broadcasting System
M. S. Novik
WOI
Iowa State College
Ames, Iowa
W. I. Griffith
WOSU
Ohio State University
Columbus, Ohio
R. C. Higgy
WRUF
Univ. of Florida
Gainesville, Fla.
Garland Powell
WSAJ
Grove City College
Grove City, Pa.
H. W. Harmon
WSUI
State Univ. of Iowa
Iowa City, Iowa
Carl Menzer
WRUL &
WRUW
World Wide Broadcasting
Foundation
Boston, Mass.
Walter S. Lemmon
Cleveland College
Cleveland, Ohio
Gazella P. Shepherd (Mrs.)
University of Kentucky
Lexington, Ky.
Elmer G. Sulzer
University of Michigan
Ann Arbor, Mich.
Waldo Abbot
Western State Teachers
College
Kalamazoo, Mich.
W. G. Marburger
Indiana University
Bloomington, Ind.
Robert Allen
Chicago Radio Council
Chicago, 111.
Harold W. Kent
University Broadcasting
Council
Chicago, 111.
Allen Miller
Oklahoma Baptist
University
Shawnee, Okla.
Ralph E. Matthews
• •
• • •
• • •
• • •
•
970
EOUCRTIOnflL
BROHDCnSTinG
DURIDG 1940
By
W. D. Boutwell
Chief, Division of Radio,
Publications and Exhibits
oj U. S. Office of Education,
Department of Interior
PROGRESS of educational broadcast-
ing in radio during the past year may
be resolved into four divisions:
1. Technical developments of special
advantage to education;
2. Work of the Federal Radio Educa-
tion Committee, the Educational Radio
Script Exchange, and U. S. Office of Edu-
cation Radio Division;
3. Network contributions to educa-
tion;
4. Noteworthy achievements of states,
universities or other independent organi-
zations.
Rise of FM
What will probably become the most
significant development of educational
radio in 1940 was the popular debut of
FM. On May 20, two months after its
public hearings, the Federal Communica-
tions Commission opened the ultra high
frequencies from 43 to 50 megacycles for
commercial FM broadcasting.
Education, intent on protecting the ex-
clusive 41-42 megacycle band it had been
allotted in 1938, was well represented at
the March hearings. U. S. Commissioner
of Education, John W. Studebaker, had
written educational organizations before
the hearings explaining the potential
threat to the educational band, and the
high percentage of response did much to
convince the industry that education
would fight for its channels. Many per-
sons in commercial radio also felt that
a separate education broadcasting band
was desirable if only because it would
relieve them of some pressure from edu-
cation groups who strove to secure broad-
cast of programs of non-commercial
character.
The FCC in its decision on FM, there-
fore, continued the exclusive band, mov-
ing it up to 42-43 megacycles to adjoin
the commercial channels.
This is not to say that commercial
broadcasters want to get away from
educational programs. But there is an-
other broad field in educational broad-
casting which the commercial stations
cannot be expected to serve.
Educational Outlets
In broadcasting classroom subjects or
carrying on other teaching functions,
schools need their own broadcast stations.
As a teaching aid radio has proved its
value.
"Broadcasts from schools to homes
greatly enhance facilities for adult edu-
cation," Commissioner Studebaker says.
"Persons over school age, shut-ins, and,
to some extent, the blind, have at their
radio dial an opportunity to study in com-
mon with pupils in classrooms. In times
of extremely bad weather, epidemics or
other such emergencies which might tem-
porarily close schools, classes may be
carried on by radio without interruption.
"Still another advantage, especially
important today, lies in helping to estab-
lish a closer bond of understanding be-
tween schools and the public. The Amer-
ican people have a right to know what
subjects schools are teaching today and
how they are trught. Schools can report
on education's part in the national de-
fense program and can show how schools
are promoting the ideals of democracy
and contributing to the preservation of
the American way of life."
FM is going ahead. It is up to the
schools to see that they are progressive
enough to make full use of this new
medium of education,
971
High Frequency
Cleveland's pioneer high frequency edu-
cational radio broadcast station, WBOE,
operated by the Cleveland Board of Edu-
cation, has completed its second year of
broadcasts direct to the 156 receivers in
Cleveland schools. In September, 1940,
it was authorized by the Federal Commu-
nications Commission to change its type
of transmission from amplitude to fre-
quency modulation. San Francisco's
Board of Education has received a con-
struction permit for its proposed FM
station, KALW. San Mateo, California,
Junior College and Chicago's Board of
Education have indicated that they will
file applications soon. New York's school
system, like Cleveland, has been operat-
ing a high frequency AM station and has
applied for permission to change to FM.
The University of Kentucky is ready
to begin regular broadcasts on WBKY,
an AM high frequency station, which
intends to broadcast educational pro-
grams to schools and community listen-
ing centers in rural Kentucky areas.
WBKY is the only educational station
planned or proposed which does not ex-
pect to use FM. Kentucky had built and
installed more than 50 high frequency
AM receivers in listening centers
throughout rural areas on several coun-
ties just before the FM hearings and a
change in the near future is improbable
because of the expense.
Rensselaer Polytechnic Institute, Troy,
N. Y., is reported to be building an FM
station. The Universities of Illinois and
Wyoming, and New River State College,
Montgomery, W. Va., are collecting
equipment, and an alumnus has offered
the University of Michigan equipment
for an FM station. Nearly a score more
educational institutions and school sys-
tems are developing plans for a station
in the educational band.
Script Exchange
Educational radio is able to take ad-
vantage of FM's popular debut because
it has prepared for production of radio
programs since 1936. The Educational
Radio Script Exchange, founded in June
1936 as a division of the Federal Radio
Education Committee, has issued its 4th
edition catalog and supplement listing
746 scripts which are available on loan
and which greatly reduce the difficulties
of getting adequate broadcast material.
The Exchange has endeavored to meet
needs related to the production and
broadcast of educational programs with
bulletins of advice on production and
sound effects, a radio glossary, radio
bibliography, and electrical transcrip-
tions. It also has prepared a mimeo-
graphed list of 348 colleges and universi-
ties offering courses in radio.
During 1940 more than 1200 produc-
ing groups were known to have used the
services of the Exchange — an increase of
more than 400 per cent since the first
year, 1936, when 300 groups used its
facilities.
Helping schools share their responsi-
bility of training and teaching for de-
fense is a catalog of 97 scripts especially
selected because of their timeliness in
the defense emergency.
The Exchange has also pioneered in
making available transcriptions of edu-
cational programs. Just at the close of
the year it arranged with the Public
Relations Division of the Council of Na-
tional Defense to distribute transcrip-
tions of "How We Build Airplanes,"
broadcast over Mutual December 14, 1940.
This was the first of a "Defense in Ac-
tion" series of on-the-spot broadcasts
showing the steps entering into produc-
tion of an essential defense need.
Also under preparation were plans to
distribute a transcription series on our
civil liberties to highlight heritages of
democratic life.
The first series in the Exchange's
transcription library was "Americans All
— Immigrants All," 24 half-hour tran-
scriptions originally presented over the
Columbia Broadcasting System by the
U. S. Office of Education with the co-
operation of the Service Bureau for
Intercultural Education. "Help Yourself
To Health," six programs recorded in co-
operation with the Public Health Service,
and several individual broadcasts are
also available through the Exchange.
972
Radio Division
Since 1936 the U. S. Office of Education
had been operating a radio project which
wrote and produced a series of factual
broadcasts over the major networks.
Among the programs were "Brave New
World," an appreciation of the history
and culture of Latin America and fore-
runner to today's emphasis on Western
Hemisphere cultural relationships; "Let
Freedom Ring," a series on our civil
rights; "Democracy in Action," the story
of our Federal Government and how it
works; "Gallant American Women," tell-
ing of women's contributions to our na-
tional life, and "Americans All — Immi-
grants All," 26 episodes about the peo-
ples who have joined to make America,
which won four major awards in educa-
tional radio.
The radio project had been made pos-
sible through allocation of W.P.A. funds;
the value of its contributions to radio is
evidenced by the number of stations in
the major networks which voluntarily
carried the programs. "Democracy in
Action," for instance, was regularly car-
ried each Sunday afternoon by 104 out-
lets of the CBS chain. "Gallant American
Women" was broadcast by 90 stations on
NBC-Blue.
Of this group of outstanding programs
only one series remains. It is "The World
is Yours," which has brought research
and discoveries of the Smithsonian Insti-
tution to the nation via NBC-Red for four
years. When Congress wrote in a general
limitation on the use of W.P.A. funds
for radio and motion pictures the Smith-
sonian and NBC took over backing of
"The World is Yours," with the Office of
Education administering the programs.
In November 1940 the time of this
4-year old program was changed from
4:30 p.m. Sunday to 5 p.m. Satur-
day. For the past two years scripts have
been written by Irve Tunick from infor-
mation provided by Smithsonian Institu-
tion specialists.
Library of Congress
The Rockefeller Foundation placed at
the disposal of the Library of Congress
the services of two Fellows in Radio Re-
search whose first duty was to survey
those resources of the Library which
might be of service to educational broad-
casting groups. They are Philip Cohen,
former production manager of the U. S.
Office of Education's radio project and
associate director of the New York Uni-
versity Radio Workshop, and Charles T.
Harrell, on leave as Program Director of
University of Minnesota's radio station
WLB. Jerome Wiesner, formerly engi-
neer of the University of Michigan radio
studios, is engineering consultant through
a grant of the Carnegie Corporation of
New York. f ,
Archibald MacLeish, progressive Li-
brarian of Congress, has used them as a
nucleus to form a Radio Research pro-
ject in the Library. University broad-
casting stations and other educational
stations or groups throughout the country
may apply to the Radio Research project
for assistance in planning programs,
in requesting background material and
bibliographic and other supplementary
information. The project should be
of particular use in connection with
programs drawing upon the rich re-
sources of the Library of Congress in
the fields of American history and of
American folk music and folk tales.
Other chiefs in the project are Joseph
Liss, Script Editor, and Alan Lomax,
Consultant in Folk Lore. A studio to pro-
duce recordings and broadcasts has just
been constructed in the Congressional
library under Mr. Wiesner's supervision.
Education Committee
Much valuable research work of the
FREC was coordinated during the year
by Dr. Leonard Power, Director of FREC
research. Among most important proj-
ects were study of cooperation among
educators and broadcasters and of the
preparation of teacher training courses in
radio. Fruits of these and other research
projects are shown in publications named
follow.
Director of this project, centered at
Columbia University, is Dr. Paul S. La-
zarsfeld, who is accepted by educators
and commercial broadcasters alike as a
first-line authority on evaluating effec-
tiveness of radio presentations. Dr. La-
zarsfeld's findings in the operation of this
project are set forth in a recently pub-
lished book, "Radio and the Printed
Page," summarized below.
Listening Groups
This project, directed by Frank Hill
and sponsored by the National Advisory
Council on Radio in Education, is sur-
veying extent and influence of listening
groups, many of which precede or fol-
low "public service" broadcasts with
forum discussions. A lateral study has
been made in England by W. E. Williams
of the British Institute of Adult Educa-
tion, London. Reports by Mr. Williams
and Mr. Hill are to be published soon
by the Columbia University Press.
To determine the degree of effective-
ness of the use of radio in the classroom
and to help teachers become more famil-
iar with educational uses of radio by
973
helping to point out desirable programs
and by conveying to broadcasters, for
their information and guidance, the re-
action of pupils and teachers to specific
educational broadcasts, are the two major
divisions of the project being carried on
at Ohio State University under direction
of I. Keith Tyler.
The project is also examining out of
school listening by high school children
and the effects of such listening. It is
hoped that data from this project may
be helpful to broadcasters in planning in
the future more effective programs for
education, especially for children.
The separate studies fall into three
broad classifications: First is the com-
munity study in progress in Zanesville,
Ohio, selected as a typical American com-
munity. Another classification covers an
investigation of the application of radio
to specific courses in certain high schools
— the teaching of English in Rochester,
of music in Cleveland, and of science in
Chicago; the third is an analysis in the
use of electrical transcriptions available
to schools.
Summer Conferences
Among significant factors contributing
to radio's march toward fuller develop-
ment as an educational instrument were
the 13 conferences held during the sum-
mer in colleges and universities through-
out the country under auspices of the
FREC.
Approximately 3,000 educators, broad-
casters and laymen attended the con-
ferences, and a summary report prepared
by Dr. Leonard Power, Coordinator of
Research, reveals current trends in edu-
cational radio.
Besides Dr. Power, conferences were
attended by Dr. I. Keith Tyler, Dr. Nor-
man Woelfel, and Dr. R. R. Lowdermilk,
of the Evaluation of School Broadcasts
research project and by Dr. Paul S. La-
zarsfeld of the Office of Radio Research
project.
The conferences afforded opportunity
for school educators and others concerned
with radio education to meet with ex-
perts who conducted research projects
and to explore with them various aspects
of research activities which were of spe-
cial interest. Informal discussion of
such work and conclusions reached
through them afforded an opportunity
for the researchers to amplify and qual-
ify their conclusions. In the light of the
rather turbulent history of educational
radio prior to the last four or five years,
the spirit of cooperation which domi-
nated the conferences and the joint striv-
ing of broadcasters and educators toward
common goals constitutes one of the
notable achievements of the FREC.
Conclusions
Overall conclusions reached by con-
ferees :
1. Effective use of radio in education
depends on proper ultilization. A few
programs, well planned, properly organ-
ized and correlated, and produced with a
high degree of professional skill are far
more effective in enriching instruction
than a much large number of programs
not reflecting intensive planning and
effort.
2. Teachers are coming to realize im-
portance of out-of-school listening. Many
make it their business to know every
available educational program of merit,
and they assume responsibility for guid-
ing student selection by taking school
time to develop standards of apprecia-
tion and discrimination.
3. Adults who have had to forego
formal education but who would like to
broaden their cultural background should
have guidance in discriminating among
radio programs. School children who
have had such guidance show better dis-
crimination than most adults.
Radio is the best medium to help out of
school adults find cultural training be-
cause costs of concerts, lectures and
books may be beyond means of many.
To develop an audience among these
adults, conferees suggested a plan for
pooling interests of broadcasters and
educators to merchandise programs de-
signed for serious listening. Educators
indicated they realize the necessity for
including those elements of mass appeal
which will induce acceptance of such pro-
grams by untrained adult listeners.
Several centers have requested that the
conferences be held again this summer
and indications now are that they will be.
FREC Publications
The FREC Bulletin, launched in No-
vember 1939, has been issued each month
during 1940 and has provided informa-
tion on research achievements and edu-
cational broadcasting in general. In-
cluded in its mailing list of 6,000 are all
radio stations, colleges and universities
offering courses in radio, State and city
superintendents of schools, libraries,
trade and educational journals, and indi-
viduals interested in educational broad-
casting.
Local Cooperative Broadcasting — Em-
phasizes constructive solution of prob-
lems of cooperation between education
and the broadcast industry through de-
scription of examples of local, State,
regional and national cooperation.
Teacher Training Syllabus — An aid to
teachers of college radio courses. Drawn
974
up by a committee of FREC field research
experts, under direction of Dr. Leonard
Power, director of FREC research.
The Groups Tune In — Examines organi-
zation and motivation behind listening
groups, their educational value, and how
to establish and promote such groups.
Written by Frank Hill.
College Radio Workshops — Study of
four typical workshops at Syracuse Uni-
versity, Indiana State Teacher's College,
University of Kentucky, and Drake Uni-
versity.
Forums on the Air — When, where,
why, and how of radio forums from the
educational viewpoint.
Local Station Policies — Examination of
outstanding example of effective serving
of a community by its radio station, to-
gether with a general survey of coopera-
tive broadcasting.
Radio and the Printed Page — Paul F.
Lazarsfeld, director of the Columbia Uni-
versity FREC radio project, pointing out
that individuals and groups in American
society tend to listen rather than to
real. evaluFtes radio broadcasts as a
substitute for reading. Results of Dr.
Lazarsf eld's research, much of which has
been incorporated into this Look, have
been valuable to broadcasters in discov-
ering what makes a broadcast effective.
NAB
The National Association of Broad-
casters' Code of ethical and progressive
broadcasting practices was drawn up and
approved at the 17th Annual Convention
of the NAB in July 1939 and went into
effect in January 1940.
Included in the code is the following
paragraph on educational broadcasting:
"While all radio programs possess
some educative values, broadcasters
nevertheless desire to be of assistance
in helping toward more specific educa-
tional efforts, and will continue to use
their time and facilities to that end, and,
in cooperation with appropriate groups,
will continue their search for improving
applications of radio as an educational
adjunct."
CBS School of the Air
Columbia Broadcasting System's lead-
ing educational radio program, Ameri-
can School of the Air, was extended
during 1940 to cover Latin America as
well.
CBS itself reports on this event:
"During 1940, 64 radio stations in
Latin American nations were added to
the Columbia Broadcasting System.
Sixteen American nations and the Philip-
pine Commonwealth either officially or
through broadcast channels joined the
School of the Air of the Americas — a
new international, cultural institution
which is geographically the world's larg-
est educational organization. Many of
the nations have appointed official com-
mittees which are already contributing
material for inclusion in the broadcast.
After the programs are written, they
are translated and supplied, without
charge, to the participating nations.
NBC's Educational Programs
NBC appointed Dr. James R. Angell,
formerly president of Yale University,
as public service counsellor which, NBC
reported, was a step toward a more thor-
ough educational broadcasting program
during 1940. Among presentations of
educational value reported by NBC are:
University of Chicago "Round Table,"
American Education Committee's "Edu-
cation Forum," "Man and the World,"
sponsored by American Museum of Nat-
ural History and Chicago Museum of
Science and Industry; "Music and Ameri-
can Youth," by National Music Educa-
tor's Conference, "Town Meeting of the
Air," Town Hall, Inc.; National Voca-
tional Guidance Association's "On Your
Job," and "The World Is Yours," spon-
sored by the Smithsonian Institution and
U. S. Office of Education.
Experiments with recordings of educa-
tional broadcasts were conducted last
spring by schools of Philadelphia, Pa.,
Elizabeth, N. J., and Greenwich, Conn.,
with NBC cooperation.
University Programs
State University of Iowa's radio sta-
tion, WSUI, under direction of H. Clay
Harshbarger, is housed in a new four-
story radio building at Iowa City. Build-
ing has complete broadcasting and sta-
tion management facilities, including five
studios.
One of the few full time educational
stations, WSUI was among the first to
own and operate its own station and has
been a pioneer in broadcasting radio
courses.
Following the lead of New York Uni-
versity, first higher institution to estab-
lish a four-year radio course, is the
University of Alabama, which has es-
tablished a complete radio curriculum.
Director is John Carlisle, formerly in
charge of production for CBS.
* •
975
COLLEGES AND UNIVERSITIES
IN THE UNITED STATES OFFERING
COURSES IN BROADCASTING
The alphabetical list that folloivs is the result of a project, executed by the
Federal Radio Education Committee with the cooperation of the U. S. Office
of Education, and intended to answer certain fundamental questions regarding
colleges offering courses for training teachers in the preparation and utilisation
of radio programs and for giving training to persons ivho plan to choose broad-
casting as a vocation. No attempt is made to evaluate the courses. The following
code should be used to interpret the listings in this survey, the courses being in-
dicated by letters as follows: (A) General Course in Radio, (B) Radio Pro-
gram Planning and Production, (C) Education by Radio, (D) Radio Script
Writing, (E) Radio Announcing (F) Radio Speech, (G) Radio Dramatics,
(H) Radio Music, (I) Radio Station Management, (J) Radio Advertising,
(K) Technical Courses in Radio. (L) Television, and (M) Radio Law.
Whenever credit hours were reported for any course, the number of hours
ivill be found bracketed with the identifying letter of that particular course.
For example, (D-2) (E) indicates a course in Radio Script Writing for which
2 credit hours are given and a course in Radio Announcing for which no credit
hours were reported. The symbol (F and G-A) signifies that a course involving
both Radio Speech and Radio Dramatics is offered zvith 4 hours of credit given.
The symbol (K -varies) means that technical courses in radio are available for
which credit hours vary. Included with each listing will be found the name of
an instructor zvho is in charge of radio instruction. These persons should be con-
sulted for further information. The asterisk before the name of the in-
stitution indicates that the school has its own broadcasting station and equip-
ment.
College In Charge of Radio
Abilene Christian College, Abilene, Tex. (D fir F-3) Mrs. A. B. Morris
Akron, University of, Akron, Ohio. (F-3) 0. A. Hitchcock
Alabama University of, University, Ala. (A) (D) (E) (F) (K) Clyde B. Crawley
Alabama College, Montevallo, Ala. (A-2) Nora Landmark
Alabama Polytechnic Institute, Auburn, Ala. (A-2) (K-varies) Woodrow Darling
Adelphi College, Garden City, N. Y. (B-3) (not known)
Alliance Technical Institute, Cambridge Springs, Pa. (A-3) F. Kowalko
Alma College, Alma, Mich. (K-3) Raymond C. Ditto
American International Colloge, Springfield, Mass. (K- 12) Robert W. Cobb
Antioch College, Yellow Springs, Ohio. (K- 12) . ...C. D. Barbulesco
Arizona, University of, Tucson, Ariz. (K-3) R. G. Picard
Arkansas, University of, Fayetteville, Ark. (K-3) C.W.Janes
Armour Institute, 3300 Federal Street, Chicago, III. (K-4) (L-4) A. W. Sear
Asbury College, Wilmore, Ky. ( F-2) Daisy D. Gray
Asheville Normal and Teachers College, AshevTe. N. C. (C-2) Hazel Gebbany
Augustana College, Rock Island. III. (A-2) (G) Theodor Le Vander
Augustana College, Sioux Falls, S. Dak. (F) (G) (E) (H) Hugo A. Carlson
Aurora College, Aurora, III. (B-2) J. Floyd Morris
Baker University, Baldwin, Kans. (E-3) Floyd K. Riley
Bard College, Annandale-on-Hudson, N. Y. (K fir L-8) ( A-8) Harold Hughes
Bates College, Lewiston, Me. (K-3) Karl S. Woodcock
Baylor University, Waco, Tex. (A-3 1/3) Sara Lowrey
Berry College, Mt. Berry, Ga. (K-2) (A-6) L. E. McAllister
Birmingham Southern College, Birmingham, Ala. (A-3) M. F. Evans
Blue Ridge College, New Windsor, Md. (G) M. S. Reifsnyder
Bob Jones College, Cleveland, Tenn. (B-2) Elizabeth Adams
Boston College, Chestnut HII, Mass (K-8) Rev. John A. Tobin
Boston University College of Business Administration, Boston, Mass.,
(B-2) (D-2 (F-2) (G-2) (J-2) Ralph L. Rogers
Bradley Polytechnic Institute, Peoria, III. (A-2) (K-3) F. E. Dace
Briar Cliff College, Sioux City, la. (F-2) Sister Jean Marie
Brigham Young University, Provo, Utah. (A-2) (D-2) (G) (H) (I) (J) T. Earl Pardoe
976
College In Charge of Radio
Bucknell University, Lewisburg, Pa. (K-3) George A. Irland
Butler University, Indianapolis, Ind. (F-3) (K-6) L. Gray Burdin
California, University of, Extension Division, Los Angeles, Calif. (B) (D) (G) Margaret Wotten
California, Institute of Technology, Pasadena, Calif. (K- 18) S. S. Mackeown
California Polytechnic Junior College, San Luis Obispo, Calif. (A-3) (H-2) (K-6) B. G. Eaton
Capital University, Columbus, Ohio. (B-3) z Prof. W. C. Craig
Carnegie Institute of Technology, Pittsburgh, Pa. (K) Charles Williamson
Carroll College, Waukesha, Wis. (F-2) (K) V. P. Batha
Carson Newman College, Jefferson City, Tenn. (A-3) Alex Chavis
Case School of Applied Science, Cleveland, Ohio. (K-12) J. R. Martin
Catholic University, Washington, D. C. (D-2) (E-2) (G-2) (K-varies) Rev. G. V. Hartke
C. C. N. Y. School of Technology, New York, N. Y. (A-3) (K-3) Alexander H. Wing, Jr.
Centenary Junior College, Hackettstown, N. J. (A-2) Ellen C. Crouch
Chicago, University of, Chicago, III. (A-3 1/3) (D-7) (F-3 1/3) Sherman Dryer
Chicago Musical College, Chicago, III. (D) (E) (G) (H) (not known)
Chicago School of Expression and Dramatic Art, Chicago, III. (A) (B) (D) (E) (G) Helen C. Espie
Chicago Teachers College, Chicago, III. (B) (C-l) (D-3) Luella Hoskins
Cincinnati, University of, Cincinnati, Ohio. (D-4) (J-2) (K-varies) (L-14) (M-4) . .W. C. Osterbrock
Cincinnati College of Music, Cincinnati, Ohio. (B-4) Uberto Neely
Cincinnati Conservatory of Music, Cincinnati, Ohio. (A) (D) (G) Hubert Kockntz
Citadel, The, Charleston, S. C. (A-6) N. F. Smith
Clark College, Dubuque, la. (A-2) (not known)
Clarkson College, Potsdam, N. Y. (K-varies) J. L. Stiles
Clemson College, Clemson, S. C. (K-4) Prof. A. B. Credle
Coe College, Cedar Rapids, Iowa. (A-4) (F) J. Dale Welsch
College of St. Scholastica, Duluth, Minn. (A-2) Sister Bernard
College of St. Theresa, Winona, Minn. (B) (G) (H) Sister M. Marcelline
College of Wooster. Wooster, Ohio. (A-8) Earl W. Ford
Colorado College, Colorado Springs, Colo. (K-8) Howard Olson
Colorado School of Mines, Golden, Colo. (K-12) Myron G. Pawley, Raymond Dickinson
Colorado State College, Fort Collins, Colo. (A-3) Frank P. Goeder
Colorado State College of Education, Greeley, Colo. (A-4) F. L. Herman
Colorado, University of, Boulder, Colo. (K-2'/2) Herbert S. Evans
Colorado Woman's College, Denver, Colo. (K-2) Helen R. Robinson
Columbia College of Drama and Radio, Chicago, III. (B-2) (C) (D-2) (E-2)
(F-2) (G-4) Norman Alexandroff
Columbia University, New York, N. Y. (A-2) (D-3) James C. Egbert
Compton Junior College, Compton, Calif. (K-5) (G) Jesse E. Hathaway
Concordia College, Moorhead, Minn. (A-2) (B-2) (K-3) Howard Nelson
(A) (B) (D) (E) (F) (G) (I) (J) (M) Donald MacLean
Connecticut State College, Storrs, Conn. (K-6) R. B. Corbett
Cornell College, Mount Vernon, Iowa. (A-3) (B-3) (D-3) (E-3) <G-3) (H-3) Albert Johnson
Cornell University, Ithaca, N. Y. (A-2) (K-4) Chas. A. Taylor
Cornish School, The, Seattle, Wash. (A) (B) (D) (E) (F) (G) (I) (J) (M) Donald MacLean
Creighton University, Omaha, Nebr. (B-3) (D-3) Edwin Puis
Cumnock Junior College, Los Angeles, Calif. (F) Josephine Dillon
Curry School, 251 Commonwealth Ave., Boston, Mass. (F-2) (G-2) (not known)
Davidson College, Davidson, N. C. (K-4) F. L. Jackson
Dayton, University of, Dayton, Ohio. (G) (K-3) Prof. Louis Rose
Denison University, Granville, Ohio. (A-3) Richard H. Howe
Denver, University of, Denver, Colo. (B-2!/2) (D ZVz) (F-2Vz) Roscoe K. Stockton
Detroit, University of, Detroit, Mich. (A-2) (F) E. A. McFaul
Doane College, Crete, Nebr. (A-4) (B) (G) Dr. E. Russell Wightman
Dodd College, Shreveport, La. (A-3) (not known)
Drake University, Des Moines, Iowa,
(A-2) (B-2) (D-4) (E) (G-2) (1-3) (J-2) Edwin G. Barrett
Note: Drake offers a major in radio.
Drexel Institute of Technology, Philadelphia, Pa. (K) R. T. Zern
Dubuque, University of, Dubuque, Iowa. (A-4) (K-4) R. G. Wilson
Duke University, Durham, N. C. (K-7) W. J. Seeley
Duquesne University, Duquesne, Pa. (B-6) (G-6) Madeleine S. Foust
East Central Teachers College, Ada, Okla. (A-2) D. J. Nabors
Eastern Washington College of Education, Cheney, Wash. (K-2) James S. Lane
Elmira College, Elmira, N. Y. (F) Geraldine Quinlon
Emerson College, Boston, Mass. (A-3) (D-2) (E-2) (G-2) Arthur F. Edes
977
College In Charge of Radio
Emory University, Emory University, Ga. (A-5) (K) J. B. Peebles
Emporia, College of, Emporia, Kans. (A-4) R. F. Miller
Fenn College, Cleveland, Ohio (A-3) William A. Millson
Florida, University of, Gainesville, Fla. (F-3) (K-varies) Garland Powell
Florida Agricultural and Mechanical, Tallahassee, Fla. (A-2) (K-4) H. R. Orr
Florida Southern College, Lakeland, Fla. (A-2) Miss Alma Johnson
Fort Hays Kansas State College, Hays, Kans. (A-3) Harvey A. Zinszer
Frances Shimer College, Mount Carroll, III. (D-2) (G-3) George E. Hoffman
Franklin University. YMCA, Columbus, Ohio. (A- 12) E. E. Dysart
Friends University, Wichita, Kans. (B-l) (E-l) (G) (K-5) (D-2) (H-Vi) .... Irene Vickers Baker
George Peabody Teachers College, Nashville, Tenn. (E-2) A. L. Crabb
George Washington University, Washington, D. C. (A-2) (K- 10) Prof. W. Hayes Yeager
Georgetown University, Washington, D. C. (M-2) P. J. Donovan
Georgia, University of, Athens, Ga. (D & E-5) Prof. Edward C. Crouse
Georgia School of Technology, Atlanta, Ga. (A-3) (D & F-3) (K-3) Irving H. Gerks
Gila Junior College, Thatcher, Ariz. (A-3) (G-2) (H-2) William C. Kauffman
Glendale Junior College, Glendale, Calif. (A-3) (F-2) B. L. Griffing
Gonzaga University, Spokane, Wash. (K-5) Richard A. Brown
Grays Harbor Junior College, Aberdeen, Wash. (A) (Not Known)
Grove City College, Grove City, Pa. (A-4) (G) (H) (K-4) R. A. Walters
Harding College, Searcy, Ark. (A-5) (E-4) (A) (B) (D) (E) (G) (H) Leonard Kirk
Hardin-Simmons University, Abilene, Tex. (G-3) (A-3) Katherine Boyd
Harvard University, Cambridge, Mass. (K) Dr. R. W. Hickman
Hastings College, Hastings, Nebr. (A-2) (F) Charles J. Thurman
Haverford College, Haverford, Pa. (A-3) (K-3) J. D. Elder
Houston, University of, Houston, Tex. (KSV2) Harvey W. Harris
Howard College, Birmingham, Ala. (K-2) Paul D. Bales
Idaho, University of, Moscow, Idaho. (D) (E) (F) (H) Dr. C. W. Mcintosh, Jr.
Illinois College, Jacksonville, III. (K-varies) F W. Cooke
Illinois, University of, Urbana, III. (K) Josef F. Wright
Illinois State Normal University, Normal, III. (F-2) Mrs. Laura H. Pricer
Illinois Wesleyan University, Bloomington, III. (A-4) Wilson B. Paul
Indiana State Teachers College, Terre Haute, Ind. (A-4) (B-4) (C-4) (D-4)
(E-4) Dr. Clarence M. Morgan
Indiana University, Bloomington, Ind. (A-3) (D-3) (E) Dr. Lee Norvelle
Iowa, State University of, Iowa City, Iowa. (A-3) (B-2) (D-3) (F-3) (G-3) (J-3)
(K-2) Bruce E. Mahan
Iowa State College, Ames, Iowa. (D-3) (F-3) (K-4) (L-4) W. I. Griffith
Iowa Wesleyan College, Mount Pleasant, Iowa. (A-3) Roger M. Morrow
Itasca College, Coleraine, Minn. (A-2) Delwin B. Dusenbury
Ithaca College, Ithaca, N. Y. (D) (E-4) (G-4) Dr. Winn F. Zeller
John B. Stetson University, DeLand, Fla. (G-6) (H-6) (K-6) Dr. Robert I. Allen
John Brown University, Siloam Springs, Ark. (A-3) (B-3) (1-3) (K-varies) (M-2) Harold Fristoe
John Carroll University, Cleveland, Ohio. (B-3) (D-3) (E-3) Wm. A. Millson
Johns Hopkins University, Homewood, Baltimore, Md. (K-4) Ferdinand Hamburger. Jr.
Juilliard School of Music, 130 Clarement Avenue, New York, N. Y. (A) Robert A. Simon
Kansas City Baptist Theological Seminary, Kansas City, Kans. (A-2) (C-2) (D-2)
(G-2) (H-2) Alvin J. Lee
Kansas, University of, Lawrence, Kans. (G-2) Harold G. Ingham
Kznsas State College, Manhattan, Kans. (A-8) (B-2) (D-2) (E-2) (F-3) (H-2)
(J-3) (K-4) (not known)
Kansas State Teachers College, Emporia, Kans. (A-2) (D) (E) (F) (G) S. Winston Cram
Kent State University, Kent, Ohio. (A-3) G. Harry Wright
Kentucky, University of, Lexington, Ky. (C-3) (K-3) Elmer G. Sulzer
Knox College, Galesburg, III. (A-4) Paul A. Foley
Lafayette College, Easton, Pa. (A-3) (K & L-6) C. H. Page
La Grange College, La Grange, Ga. (B) (D-2) (G-3) Mae Kirkland
La Sierra College, Arlington, Calif. (A-2) (K-3) L. H. Cushman
Lawrence Institute of Technology, Highland Park, Mich. (K-5) (not known)
Lehgh University, Bethlehem, Pa. (K-varies) H. C. Knutson
Lenoir Rhyne College, Hickory, N. C. (A-3) Karl Z. Morgan
Lincoln University, Jefferson City, Mo. (A) Albert A. Kildare
Little Rock Junior College, Little Rock, Ark. (G) Dell Park McDermott
Long Beach Junior College, Long Beach, Calif. (F-6) Miss Edith Hitchcock
Louisiana Polytechnic Institute, Ruston, La. (C) (K) D. G. Armstrong
978
College In Charge oj Radio
Louisiana State University, University, La. (A-3) (D-3) (F-3) (1-3) (K-3) Ralph W. Steetle
Louisville Municipal College, Louisville, Ky. (K-4) Donald A. Edwards
Louisville, University of, Louisville, Ky. (K- 10) Samuel T. Fife
Loyola University, Los Angeles, Calif. (A-2) (D-2) (E-l) (G-l) (J-l) Martin H. Work
Luther College, Decorah, la. (A-3) F. C. Gamelin
Lynchburg College, Lynchburg, Va. (A) K. K. Hodges
McMurray College, Abilene, Tex. ( B-3) Harold G. Burman
Mac Phail School of Music, Minneapolis, Minn. (A-4) (H-4) Don Tuttle
Macalester College, St. Paul, Miss. (K-4) R. B. Hastings
Madison College, Madison College, Tenn. (A-4) (K-4) Bayard D. Goodge
Maine, University of, Orono, Me. (A-2) (B-2) (K-3) W. J. Creamer
Manhattan College, New York, N. Y. (K-4) J. Francis Reintjes
Marin Junior College, Kentfield, Calif. (K-2) C. E. Cherry
Marjorie Webster School, The, Rock Creek Park, Washington, D. C.
(B-3) (D-3) (G-3) Miss Florence McCracken
Marquette University, Milwaukee, Wis. (A-2) (F-2) (K-3) Wm. R. Duffey
Marshall College, Huntington, W. Va. (A-3) Dr. Frank A. Gilbert
Maryland, University of, College Park, Md. (A-2) Dr. Ray Ehrensberger
Massachusetts Institute of Technology, Cambridge, Mass. (K-varies) Prof. Edward L. Bowles
Massachusetts State College, Amherst, Mass. (K-6) Francis C. Pray
Miami University, Oxford, Ohio. (D-3) (F) (G) A. Loren Gates
Michigan, University of, Ann Arbor, Mich. (A-2) (C-2) (D-2) (E) (G-2) (J-4)
(K-12) (L-2) Prof. Waldo Abbott
Michigan College of Mining and Technology, Houghton, Mich. (K-3) (1-2) G. W. Swenson
Michigan State College, East Lansing, Mich. (D-2) (E-3) (F-5) (G-3) (K-2) Robert J. Coleman
Milton College, Milton, Wis. (A-8) (B-2) (C) (D) (E) (G) (H) (K) C.F.Oakley
Minnesota, University of, Minneapolis, Minn. (C-3) (D-3) (E-3) (G) E. W. Ziebarth
Mississippi College, Clinton, Miss. (A-3) (K-6) (M-3) Henry A. Carlock
Mississippi State College, State College, Miss. (A-3) (M-3) (K-6) Horace M. Trent
Missouri, University of, Columbia, Mo. (A-4) (K-8) Prof. C. M. Wallis
Missouri Valley College, Marshall, Mo. (K-3) Dwight M. Pasek
Modesto Junior College, Modesto, Calif. (A-2) Leonard I. Bartlett
Montana State College, Bozeman, Mont. (K-6) Prof. C. F. Bowman
Moravian College, Bethlehem, Pa. (A-3) (K-3) Cyril N. Hoyler
Morehead State Teachers College, Morehead, Ky. (K-3) J. G. Black
Morehouse College, Atlanta, Ga. (A-3) H. V. Eagleson
Morris Harvey College, Charleston, W. Va. (G-2) Richard C. Brand
Mt. Holyoke College, South Hadley, Mass. (K-7) (L-3) Rogers D. Rusk
Mount Mercy College, Pittsburgh, Pa. (A-3) Anna Marie McConnell
Mount St. Joseph College, Maple Mount, Ky. (G) (H) Nora Mary Hallesey
Muhlenburg College. Allentown, Pa. (A-4) (C-4) (K-6) Dr. Carl W. Boyer
Mundelein College, Chicago, III. (D-2) Miss Louise Litten
Murray State Teachers College, Murray, Ky. (K-4) Charles Hire
Muskingum College, New Concord, Ohio. (A-2) C. R. Layton
National Park College, Forest Glen, Md. (A-2) Helen Hughes
National University, Washington, D. C. (M-4) Howard S. LeRoy
Nebraska, University of, Lincoln, Nebr. (K-4) Ferris W. Norris
Nebraska State Teachers College, Wayne, Nebr. (A-4) Prof. J. E. Brock
Nebraska Wesleyan University, Lincoln, Nebr. (A-3) (B-3) (D-2) J.C.Jensen
Nevada, University of, Reno, Nev. (K-3) I. J. Sandorf
New Mexico, University of, Albuquerque, N. Mex. (B-3) (D) (K-8) Dr. Herbert L. Jones
New River State College, Montgomery, W. Va. (A-3 (L-3) (M-3) Ritter F. Maxwell
New Rochelle, College of, New Rochelle, N. Y. (D-4) Margaret C. Richard
N. Y. State School of Agriculture, Alfred, N. Y. (K-6) G. F. Craig
New York University, New York, N. Y. (A-3) (B-2) (D-2) (J). ..Robert S. Emerson, Paul A. McGhee
North Dakota State School of Science, Wahpeton, N. Dak. (K) Wm. J. Duvall
Northern Illinois State Teachers College, DeKalb, III. (B-l) (K-l) H. W. Gould
North Texas State Teachers College, Denton, Tex. (A-3) Mrs. Olive M. Johnson
Northwestern University, Evanston, III. (A-2) (B & G-2) (D & E-2) (F-2) (J-2) Albert R. Crews
Norwich University, Northfield, Vt. (K-3) D. E. Howes
Notre Dame, University of, Notre Dame, Ind. (B) (C) (D-3) (E) (G) (H) (I) (K-3) .Rev. Eugene Burke
Ohio, University of, Athens, Ohio. (A-3) (B-3) (D-3) (G) (F-2) (K-4) Vincent Jukes
Ohio State University, Columbus, Ohio (A-3) (B-2) (C-2) (D) (E-5) (H-3) (1-2)
(J-3) (K-4) W. L. Everitt
Ohio Wesleyan University, Delaware, Ohio. (A-2) R. C. Hunter
979
College In Charge of Radio
Oklahoma, University of, Norman, Okla. (B-2) (D-2) (F-l) (G-3) (J-2) (K-varies) H. H. Leake
Oklahoma College for Women, Chickasha, Okla. (F) B. H. Mayall
Oklahoma Agricultural and Mechanical College, Stillwater, Okla. (K-varies) Benj. A. Fisher
Omaha, University of, Omaha, Nebr. (E-l) (J-l) Russell Baker
Oregon, University of, Eugene, Ore. (B-2) Mr. Luke Roberts
Oregon Inst, of Technology, Portland, Ore. (A) (E-2) (K-varies) (M) C. D. Newman
Oregon State Agricultural College, Corvallis, Ore. (F) (o-2) C. B. Mitchell
Pacific Union College, Angwin, Calif. (B-2) Charles E. Weniger
Pasadena Junior College, Pasadena, Calif. (A-3) (B-3) N. Vincent Parsons
Paterson, The College of, Paterson, N. J. (D-3) Carl N. Walton
Phillips University, Enid, Okla. (A-2) Wilford Christopher
Phoenix Junior College, Phoenix, Ariz. (B-3) (D-3) (G-2) (H) (K-7) (M-2) Donald F. Stone
Penn College, Cleveland, Ohio. (A-3) William A. Willson
Pennsylvania, University of, Moore School of Electrical Engineering, Philadelphia, Pa. (B-2)
(D-4) (F-4) (K-3) Knox Mcllwain
Pittsburgh, University of, Pittsburgh, Pa. (K-5) Prof. H. E. Dyche
Polytechnic Institute of Brooklyn, 99 Livingston Street, Brooklyn, N. Y. (K-varies) . . . .Frank E. Canavaciol
Presbyterian College, Clinton, S. C. (B-4) (D-3) (E-3) (J-3) Hugh Holman
Principia College, Elsah, III. (K-3) G. M. Harp
Purdue University, Lafayette, Ind. (A-3) (B-3) (L) Dr. C. F. Harding
Queens College, Charlotte, N. C. (C-3) G. M. Godard
Redlands, University of, Redlands, Calif. (A-2) (K-4) Prof. Lynn W. Jones
Reed College, Portland, Ore. (A) (D) (E) (G) Laurence C. Rodgers
Rensselaer Polytechnic Institute, Troy, N. Y. (K-3) Wynant J. Williams
Rhode Island State College, Kingston, R. I. (K-3) Wesley B. Hall
Rice, Institute, Houston, Tex. (K-8) S. H. Van Wambeck
Robert E. Lee Institute, Goose Creek, Tex. (K) E. L. Langston
Rockhurst College, Kansas City, Mo. (A-3) William C. Doyle
Rollins College, Winter Park, Fla. (E) (G) Prof. Harry H. Pierce
Rosary College, River Forest, III. (A-2) (D-2) (E-l) (G-l) Sister Mary Peter
Rutgers University, New Brunswick, N. J. (A-3) (K-6) P. L. Hoover
St. Catherine, College of, St. Paul, Minn. (B-1) (C-l) (D-l) Thomas Rishworth
St. Lawrence University, Canton, N. Y. (A-3) Ruth F. Williard
St. Louis, University of, St. Louis, Mo. (K-3) Rev. James I. Shannon
St. Mary's College, Notre Dame, Ind. (A-4) Suzanne Martin
St. Mary's College, South Bend, Ind. (B) <F) Winifred Hanley
St. Mary-of-the-Woods College, St. Mary-of-the-Woods, Ind. (F-2) Charlotte I. Lee
Sacramento Junior College, Sacramento, Calif. (B-2) (D-2) Vernon Mickelson
San Francisco Junior College, San Francisco, Calif. (A- 10) L. Hollingsworth
San Francisco State College, San Francisco, Calif. (K-2) (F-3) Carlos S. Mundt
San Jose State College, San Jose, Calif. (K-4) (A-l) (D-2) (E-2) (1-1) (Radio
Telegraph Code- 1 ) Harry Engwight
Santa Monica Junior College, Santa Monica, Calif. (E) (G) S. M. Hayden
San Mateo Junior College, San Mateo, Calif. (A & 1-3) (E) (G) Harry E. Redeker
Santa Barbara State College, Santa Barbara, Calif. (G-3) (D) (A-3) (B-3) Frederick Hile
Scranton, University of, Scranton, Pa. (A-l) (D-4) (F-l) Dr. Austin J. App
Seventh-day Adventist Theological Seminary, Washington, D. C. (F-l) Prof. C. E. Weniger
Sherwood Music School, 410 So. Michigan Ave., Chicago, III. (D) (G) (H) Walter A. Erley
Shorter College, North Little Rock, Ark. (B) (E) (H) G. A. Gregg
Simpson College, Indianola, Iowa. (K-2) Lester Spring
Sienna College, St. Joseph, Mo. (D-2) (G-2) (Radio Technique-2) Sister Leonilla, 0. P.
Smith College, Northampton, Mass. (K-3) James F. Koehler
South Carolina, University of, Columbia, S. C. (A-6) (K) A. C. Carlson
South Dakota State School of Mines, Rapid City, S. Dak. (A-2) (K-3) E. E. Clark
Southeastern University, Washington, D. C. (M-2) Joseph E. Keller
Southern California, University of, Los Angeles, Calif. (A-2) (B-2) (1-2) (K-2) . .Richard E. Huddleston
Southern Junior College, Collegedale, Tenn. (K-4) R. W. Woods
Southwestern College, Winfield, Kans. (K-16) W. B. Plum
Spring Hill College, Spring Hill, Ala. (K) Frank E. Benedetto
Stanford University, Palo Alto, Calif. (F-2) Miss E. L. Buckingham
State College of Washington, Pullman, Wash. (B-1) (C-l) (D-3) (E-l) (HI) (J-3)
(K-varies) Kenneth Yeend
State Teachers College, Bloomsburg, Pa. (B) (C) (E) (F) (G) (H) John C. Koch
State Teacher's College, Buffalo, N. Y. (C-3) Ben H. Darrow
State Teachers College, Indiana, Pa. (A-2) Edna Lee Sprowls
980
College In Charge of Radio
State Teachers College, Kearney, Nebr. (C-3) C. G. Ryan
State Teachers College, La Cross, Wis. ( A-4) Ross D. Spangler
State Teachers College, Memphis, Tenn. (G-3) John Noldham
State Teachers College, Paterson, N. J. (A-3) (K-3) Dr. Lawrence E. Loveridge
State Teachers College, Peru, Nebr. (A-2) (E) C. R. Lindstrom
State Teachers College, Superior, Wis. (A-3) E. H. Schrieber
Stephens College, Columbia, Mo. (A-4) (B-3) (D-3) Sherman P. Lawton
Syracuse University, Syracuse, N. Y. (A-3) (B-3) (C-3) (D-3) (J) Kenneth Bartlett
Temple University, Philadelphia, Pa. (K-SVi) J. Lloyd Bohn
Texas, University of, Austin, Tex. (A-3) A. L. Chapman
Texas Christian University, Fort Worth, Tex. (B-3) (F & G-3) (K-varies) Dr. Newton Gaines
Texas Dental College, Houston, Tex. (G) McKinley Rhodes
Texas Technological College, Lubbock, Tex. (A-2) Richard Flowers
Toledo, University of, Toledo, Ohio. (K-4) C. G. Brennecke
Trinity College, Hartford, Conn. (A-3) H. D. Doolittle
Trinity University, Waxahachie, Tex. (A-3) Miss Yetta Mitchell
Tri-State College, Angola, Ind. (K-varies) Wm. A. Pfeifer
Tufts College of Engineering, Medford, Mass. (K-3) Edwin B. Rollins
Tulsa, University of, Tulsa, Okla. (A-2) (D) (E) Ben G. Henneke
Tuskegee Institute, Tuskegee Institute, Ala. (A-5) (K-5) W. C. Curtis
U. S. Naval Academy, Annapolis, Md. (K) E. T. Woolridge
Utah, University of, Salt Lake City, Utah. (A-3) (B-3) (D-3) (G-3) (K-6) Dr. I. 0. Horsfall
Utah State Agricultural College, Logan, Utah. (A-5) (B-3) (D-3) (E-3) (K-16) Prof. S. R. Stock
Vassar College, Poughkeepsie, N. Y. (F-l) Mrs. Henry Lyman
Ventura Junior College, Ventura, Calif. (A-6) (G-6) (K-8) Burt Richardson
Vermont University of, Burlington, Vt. (K-3) E. R. Mckee
Villanova College, Villanova, Pa. (A-4) H. S. Bueche
Virginia Junior College, Virginia, Minn. (A-2) (C) (D) (G) Mary E. Asseltyne
Virginia Polytechnic Institute, Blackburg, Va. (K-3) R. D. Michael
Wake Forest College, Wake Forest, N. C. (K-4) Dr. Sherwood Githens, Jr.
Waldorf College, Forest City, la. ( B- 1 ) Rev. J. M. Mason
Walla Walla College, College Place, Wash. (E-2) (F-2) (G-2) (K-3) M. L. Neff
Wartburg College, Waverly, Iowa. (K-3) A. A. Aardal
Wartburg Seminary, Dubuque, Iowa. (E) (H) E. H. Schalkhauser
Washington, University of, Seattle, Wash. (B-6) (C-3) (D-3) (E-2) (G-2)
(K-varies) Professor L. V. Cochran
Washington College, Chesterton, Md. (K-4) J. J. Coop
Wayne University, Detroit, Mich. (A-2) (B-2) (C-2) (D-2) (F-2) (G-2) (K-2)
(L-2) Garnet Garrison
Weber College, Ogden, Utah. (C-3) Dr. H. A. Dixon
Webster College, Webster Groves, Mo. (B-l) (D) Anna McClain Sankey
Wellesley College, Wellesley, Mass. (A-3) Lou?se S. McDowell
Wesleyan University, Middleton, Conn. (E) (K-varies) Karl S. Van Dyke
West Liberty State Teachers College, West Liberty, W. Va. (A-2) (K-3) Dr. Paul N. Elbin
West Virginia State College, Institute, Va. (A-3) J. C. Evans
West Virginia University, Morgantown, W. Va. (A-3) (F-l) (G-3) (K-3) A. W. Friend
Western Illinois State Teachers College, Macomb, III. (A-4) W. H. Eller
Western Reserve University, Cleveland, Ohio. (C-2) (E-2) Grazella P. Sherherd
Western State Teachers College, Kalamazoo, Mich. (K-4) W. G. Marburger
Westminster College, Fulton, Mo. (K-4) Albert C. Kreuger
Westminster College, New Wilmington, Pa. (D-l) Wallace R. Biggs
Wheaton College, Wheaton, III. (A-3) C. L. Nystrom
Whitman College, Walla Walla, Wash. (A-2) John W. Ackley
Whittier College, Whittier, Calif. (A-3) (B-2) (D-2) W. Theron Ashby
Wichita, University of, Wichita, Kans. (A-2) K. V. Manning
Williamette University, Salem, Ore. (B) (H) (Not Known)
William & Mary College, Williamsburg, Va. (G b E-3) Althea Hunt
Williams College, Williamstown, Mass. (K-3) H. P. Stabler
Winona State Teachers College, Winona, Minn. (B) (G) (H) Dr. Ella Murphy
Wisconsin, University of, Madison, Wis. (A-2) (C-2) (E-4) (H-2) H. B. McCarty
Woman's College of University of N. C, Greensboro, N. C. (K-3) Calvin N. Warfield
Worcester Polytechnic Institute, Worcester, Mass. (K-2) Prof. H. H. Newell
Wyoming, University of, Laramie, Wyo. (C-3) (D-3) (F-2) (K-3) Louis A. Mallory
Xavier Downtown College, Cincinnati, Ohio. (F-2) James P. Glenn
York College, York, Nebr. (A) (B) (D) (E) (G) (J) (K) H. W. Haugan
981
F. C. C. Non-Commercial Educational
Broadcast Stations
(As of January 1, 1941)
The term '( non- commercial educational broadcast station" means
a station licensed to an organized non-profit educational agency
for the advancement of its educational work and for the transmis-
sion of educational and entertainment programs.
Call
Licensee and Location Letters Frequency (Kc) Power
Board of Education of San Francisco,
Unified School District, San Fran-
cisco, Calif KALW 42100 1000 w
(C. P. only)
University of Kentucky, WBKY 41900 100 w
Beattyville, Ky (C. P. only)
Board of Education, City of New York,
Brooklyn, N. Y WNYE 41100 100 w
Cleveland City Board of Education,
(Charles H. Lake, Superintendent)
Cleveland, Ohio WBOE 41500 500 w
F. C. C. Regulations Regarding Non-
Commercial Broadcast Stations
Operation and Service be not less than 100 watts or greater than
The operation of, and the service fur- 100° watts unless a definite need for
nished by, non-commercial educational greater power is shown.
broadcast stations shall be governed by The transmitter of each non-commer-
the following regulations: cial educational broadcast station shall
(a) A non - commercial educational be equipped with automatic frequency
broadcast station will be licensed only control apparatus so designed and con-
to an organized non-profit educational structed that it is capable of maintam-
agency and upon a showing that the sta- ing the operating frequency within plus
tion will be used for the advancement or mmus °-01 percent of the assigned
of the agency's educational program par- frequency.
ticularly with regard to use in an educa- Non-commercial educational broadcast
tional system consisting of several units. stations are not required to operate on
(b) Each station may transmit pro- any definite schedule or minimum hours,
grams directed to specific schools in the . The transmitting equipment, mstalla-
system for use in connection with the tion, and operation as well as the loca-
regular courses as well as routine and tion of the transmitter shall be in con-
administrative material pertaining to formity with the requirements of good
the school system and may transmit engineering Practice as released from
educational and entertainment programs time to time by the Commission.
to the general public. Frequencies Allotted
(c) Each station shall furnish a non- The following frequencies are allotted
profit and non-commercial broadcast ser- for assignment to non-commercial edu-
vice. No sponsored or commercial pro- cational broadcast stations:
gram shall be transmitted nor shall 42,100 kc. 42,300 kc.
commercial announcements of any char- 42,500 42,700
acter be made. A station shall not 42,900
transmit the programs of other classes Stations serving the same area will
of broadcast stations unless all com- not be assigned adjacent frequencies,
mercial announcements and commercial Frequency modulation shall be em-
references in the continuity are elim- ployed exclusively unless it is shown that
inated. there is a special need for the use of
Power Requirements amplitude modulation.
The operating power of non-commer- Only one frequency will be assigned to
cial education broadcast stations shall a station.
982
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We carry the most complete line
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incandescent and high intensity
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984
RCB REVIEWS
THE TECHNICAL
PROGRESS OF
RADIO IR 1940
OUT of the ultra-high frequency field,
once regarded as the "graveyard of
wireless," came 1940's outstanding tech-
nical advance in radio.
Late in January, 1940, the Radio Cor-
poration of America announced the de-
velopment of the radio relay method of
transmitting television to the point
where it was ready for the first applica-
tion as a public service. The develop-
ment is designed to make possible the
establishment of inter-city television
networks similar in effect to the wire
networks of sound broadcasting. It is
expected that in the future relay sta-
tions, located approximately 30 miles
apart, the actual distance depending on
terrain, will carry television signals
across country in a narrow beam.
Today there are no "useless" waves in
radio; the engineer confesses that "the
surface has not been scratched." In
search of technical advantages of ultra-
high frequencies, two methods of trans-
mission are under test: amplitude modu-
lation as used in standard broadcasting
and frequency modulation, popularly ab-
breviated "FM."
To meet the requirements of "FM," as
well as of sound channel broadcasting
for television, complete lines of stand-
ard transmitters of 250 watts to 50,000
watts were designed by several manu-
facturing companies. The requirements
of these transmitters necessitated devel-
opment of new tubes. Among them are
a forced air-cooled triode, two types of
which will produce a 3 kilowatt carrier;
a forced air-cooled tetrode, of approxi-
mately the same rating, which may be
operated on frequencies up to 108 mega-
cycles; and a water-cooled tube having
a capability of 25 kilowatts in the range
of frequency modulated wavelengths.
Of major importance to the "FM"
field were exhaustive measurements
made during the year, notably those by
engineers of the National Broadcasting
Company, to determine how much of the
theoretical advantage of "FM" could be
obtained in practice. A detailed account
of the NBC engineers' findings was pub-
lished in the RCA Review, October, 1940.
Spurred on by the call of national de-
fense, development of transmission and
reception devices operating on frequen-
cies in the 100-150 megacycle band
reached a new high in 1940. Expansion
occurred chiefly in the aviation services
and covered special instruments for di-
rection finding, "blind" landing, and gen-
eral air traffic control communications
over short distances in and around air-
ports.
Engineers report that the importance
of technical advances in the application
of ultra-high frequencies cannot be over-
emphasized. It is pointed out that these
tiny wave channels are usually free of
static and other forms of extraneous in-
terference. They require a minimum of
power, thereby permitting the construc-
tion of light weight, compact apparatus.
Also, antennas may be quite small, yet
highly efficient. Moreover, there are fields
of application other than aviation, such
as police and fire department activities,
and military services. Engineers ex-
plain that ultra-high frequency devices
are particularly well adapted to these
latter fields because of a marked degree
of mobility.
Technical progress on other radio
fronts was reported under the following
headings:
Television
Technical development of television
continued throughout the year. Among
items that attracted wide-spread atten-
tion was the demonstration by RCA of
large-screen, projection-type television
reception for theaters. NBC, with the
cooperation of the New York Telephone
Company, demonstrated the feasibility of
adapting ordinary telephone wire cir-
cuits to relay television programs over
short distances.
With the advice of the Federal Com-
munications Commission, the Radio Man-
ufacturers Association appointed a Na-
tional Television Systems Committee,
which was charged with investigating
special aspects of the television techni-
cal standards problem. This committee,
organized in August, had not filed its
report by the end of the year.
Re-allocation of frequency assignments
by the FCC necessitated the rebuilding
of the National Broadcasting Company's
television transmitter, W2XBS, in New
York. While this work was in progress,
a number of refinements were incor-
985
porated in the installation which led to
sharpening of the television image.
Another factor regarded as important
by engineers was the development of a
television camera tube for amateurs,
which permits building of complete tele-
vision systems at relatively low cost.
Facsimile and Radiophoto
Models of a new broadcast facsimile re-
ceiver were demonstrated at the New
York World's Fair by RCA, and later in
the year the same company exhibited
a facsimile tape-recorder of radical new
design and capability.
The facsimile broadcast receiver in-
cluded such improvements as double
speed, self-synchronization, frequency
shift modulation of the subcarrier in-
stead of amplitude modulation, and visi-
ble printing. It also combined a three-
band radio receiver and loudspeaker with
an unique circuit which permitted the
distant facsimile transmitting station to
automatically turn on the facsimile re-
corder at any desired time and, similarly,
to turn it off. This eliminated the need
for a time clock, which allowed facsimile
reception only at a few pre-set periods
of the day.
The tape facsimile system was ex-
hibited in a production model capable of
printing at the rate of 60 to 70 words a
minute. Typewritten words are repro-
duced on narrow paper tape, which can
be glued to radiogram blanks. The prin-
cipal feature of the system is the ex-
tremely small size of the recorder, which
occupies no more space than half the
glove compartment of an automobile.
The unit is particularly adaptable to use
in mobile vehicles, such as airplanes, po-
lice cars, and various military motor
carriers.
The tape recorder also makes use of
the self-synchronizing and frequency
shift modulation circuits developed for
the broadcast equipment. Self-syn-
chronization permits the receivers and
the transmitters to operate on different
sources of power.
Still another significant development
in the facsimile field was the application
of the frequency shift method of trans-
mitting photographs and other graphic
material overseas in the radiophoto ser-
vice of the R.C.A. Communications, Inc.
This method produced pictures of greater
clarity and increased speed of transmis-
sion.
Standard Broadcasting
No radical changes in standard
broadcast transmitter design occurred in
1940, although there were many minor
improvements contributing to safety.
convenience and efficiency. Air-fin cooled
tubes experienced an increased demand.
Several equipment manufacturers began
building 50-kilowatt transmitters using
air-cooling throughout. Improved trans-
mitter performance and simpler adjust-
ments were attained through the in-
creased use of feed-back. Styling and
mechanical construction of transmitters
were materially improved, facilitating
easy accessibility to all parts.
In the broadcasting field, the year also
was marked by the large number of ap-
plications for increased power. Many
such requests were granted by the FCC
with the proviso that the interference
with other stations would be prevented
by the use of directive aerials.
Prominent among the new and ultra-
modern streamlined stations is WEAF of
the National Broadcasting Company,
completely rebuilt at Port Washington,
Long Island, from which site the lofty
towers direct the programs over a "salt
water route" to the New York audience.
Reaching a high degree of engineering
perfection, this transmitter has elimi-
nated "shadows" in reception that might
be caused by New York's steel structures,
especially the skyscrapers. The broad-
cast power is distributed where it does
the most good. The very important
"ground system" consists of 120,000 feet
of copper ribbon radiating in strips of
about 500 feet in all directions from
the base of the aerial towers.
Outstanding in the development of
broadcast receivers was the introduction
by RCA of the "personal" or "camera-
type" receiver, weighing less than five
pounds. In the larger receivers, the gen-
eral adoption of loop antennas contained
in the cabinet made unnecessary the
erection of an outside antenna for local
reception. Push-button tuning and short-
wave bands came into general use on
automobile receivers.
Short-Wave Broadcasting
The NBC's International Division com-
pleted the work of increasing the power
of its two international short-wave sta-
tions, WNBI and WRCA, at Bound
Brook, N. J., from 25,000 to 50,000 watts,
and of installing more efficient directive
aerial systems.
Research Extends Radio's Influence
Radio research continued to spread its
influence and usefulness into other fields
of industry and science. Described as
one of the most important developments
of the year, in this connection, was the
introduction by RCA of the electron mi-
croscope, an instrument capable of mag-
nifying bacteria and other minute
particles of matter far beyond any size
heretofore obtainable with the most pow-
erful optical microscopes.
986
Institute of
RADIO ENGINEERS
Personnel Headquarters History
330 WEST 42nd STREET NEW YORK CITY
Officers and Board of Directors, 7947
President
F. E. Terman
Vice President
A. T. Cosentino
Treasurer
Haraden Pratt
Secretary
H. P. Westman
Editor
Dr. Alfred N. Goldsmith
Directors
Austin Bailey
A. B. Chamberlain
I. S. Coggeshall
Melville Eastham
H. T. Friis
V. M. Graham
O. B. Hanson
R. A. Heising
L. C. F. Horle
C. M. Jansky, Jr.
F. B. Llewellyn
B. J. Thompson
H. M. Turner
A. F. Van Dyck
H. A. Wheeler
L. P. Wheeler
R. R. Batcher
P. S. Carter
E. W. Engstrom
F. W. Grover
Board of Editors
Dr. Alfred N. Goldsmith, Chairman
J. W. HORTON
G. W. Pickard
B. E. Shackelford
K. S. Van Dyke
William Wilson
Assistant Editor
H. M. Stote
H. A. Wheeler
L. P. Wheeler
L. E. Whittemore
H. P. Westman, ex officio
Advertising Manager
John D. Crawford
History
On May, 13, 1912, the Institute of
Radio Engineers was formed through
the merging of two organizations active
in the technical radio field. One of
these was the Wireless Institute, the
headquarters of which was in New
York City and the other which was lo-
cated in Boston was known as the
Society of Wireless Telegraph Engi-
neers. The former organization had a
membership of fourteen at the start of
1909 and twenty-seven on January 1,
1912. The Society of Wireless Tele-
graph Engineers had eleven members
on the first day of 1907 and forty-three
on January 1, 1912. At the time of
its foundation, the Institute of Radio
Engineers had fewer than fifty mem-
bers.
Prominent in the early work of the
Society of Wireless Telegraph Engi-
neers were John Stone Stone, Lee de
Forest, and Fritz Lowenstein. Those
identified with the initial work of the
Wireless Institute included John S.
Murphy, R. A. Somerville, Joseph D.
Fountain, R. B. Respress, R. A. Cleva,
John Gregg, E. Barnwell, Philip Farns-
worth, Sidney L. Williams, R. H. Mar-
riott, G. W. Pickard, Harry Shoemaker,
and Eugene Thurston. The consolida-
tion of these two societies and the ini-
tial work of organizing the Institute
of Radio Engineers were done by Al-
fred N. Goldsmith, J. V. L. Hogan,
and R. H. Marriott.
General
The Institute of Radio Engineers
functions solely to advance the art
and science of radio communication.
It includes among its members those
who have played prominent parts in
the development of radio in the United
States as well as many noted radio
engineers and scientists in other coun-
tries.
Membership in the Institute is
strictly personal and several grades
have been established. The require-
ments for admission to these grades
is contained in the Institute's Constitu-
tion and the eligibility of the applicant
is passed on by the Board of Directors.
987
CHIEF ENGINEERS
OF STATIONS IN UNITED STATES AND CANADA
Alabama
Anniston, WMHA "Vernon Story
Birmingham,
WAPI N. S. Hurley
WBRC J. C. Bell
WSGN P. B. Cram
Decatur, WMSL Hudie Brown
Dothan, WAGF John T. Hubbard
Mobile, WALA R. M. Cole
Montgomery,
WCOV James Breer
WSFA Paul B. Duncan
Muscle Shoals, WMSD Maurice McKinney
Opelika, WJHO R. B. Wilds
Selma, WHBB Sidney Spencer
Tuscaloosa, WJRD Fred James
•
Arizona
Globe, KWJB Arthur Turnrose
Jerome. KCRJ D. E. Towne
Lowell-Bisbee-Douglas, KSUN John G. Gould
Phoenix,
KPHO F. Belcher
KOY Robert Thompson
KTAR A. C. Anderson
Prescott, KYCA Norman H. Dewes
Saff ord, KGLU August Brieske
Tucson,
KTUC Clifford Livingston
KVOA Leonard L. Nalley
Yuma, KYUM L. B. Shaw
•
Arkansas
Blytheville, KLCN Joe Harrington
El Dorado, KELD John Riley
Fort Smith, KFPW D. W. Hoisington
Hot Springs,
KWFC James Beall Eschwege
KTHS J. Clinton Norman
Jonesboro, KBTM J. C. Warren
Little Rock,
KARK Dann Winn
KLRA K. F. Tracy
Pine Bluff, KOTN J. R. Whitworth
Siloam Springs, KUOA J. L. Miller
•
California
Bakersfield,
KERN Verne Shatto
KPMC L. P. Jarvis
Beverly Hills, KMPC Roger Love
Chico, KHSL Emory P. Milburn
Eureka, KIEM Alvar Olson, Charles Baker
Fresno, KARM John F. Scales
Long Beach,
KFOX Lawrence W. McDowell
KGER Jay Tapp
Los Angeles,
KECA H. L. Blatterman, Curtis Mason
KFAC H. W. Anderson
KFI H. L. Batterman, Curtis Mason
KFSG Myron Kluge
KFVD Jack Smithson
KFWB Harry Myers
KHJ Frank Kennedy
KMTR Carroll Hauser
KNX Lester H. Bowman
KRKD Willis Freitag
Marysville. KMYC Leon Stauffer
Merced, KYOS Ed Dold
Modesto, KTRB Wayne Berthold
Monterey, KDON Omer Wright
Oakland,
KLS R. C. Butler
KROW C. E. Downey
Pasadena, KPPC N. V. Parsons
Redding, KVCV John E. Boren
Sacramento,
KFBK Norman D. Webster
KROY Milton Cooper
San Bernardino, KFXM Richard T. Sampson
San Diego, KGB Verne Milton
San Francisco,
KFRC Ernest G. Underwood
KGO . Curtis D. Peck
KPO Curtis D. Peck
KSAN Mel Williams
KSFO Royal V. Howard
KYA Paul C. Schulz
San Jose, KQW C. V. Davey
San Luis Obispo, KVEC Earl Travis
Santa Ana, KVOE Wallace S. Wiggins
Santa Barbara, KDB Walter Radtke
Stockton, KWG Russell Bennett
Visalia, KTKC Bert Williamson
Watsonville, KHUB Farrel Buckley
•
Colorado
Colorado Springs,
KVOR Cozine Strang
KLZ T. A. McClelland
Denver,
KOA Robert H. Owen
KVOD D. Garretson
Durango, KIUP G. L. Schmehl
Grand Junction, KFXJ Fred Mendenhall
•
Connect/cut
Bridgeport, WICC Garo Ray
Hartford,
WDRC I. A. Martino
WTHT Richard K. Blackburn
WTIC J. C. Randall
New Britain, Hartford, WNBC Rogers B. Holt
New Haven, WELI J. Gordon Keyworth
New London, WNLC Francis C. Garufy
Waterbury, WATR John Burke
Waterbury-New Haven, WBRY. . . .Frank B. Hales
•
District of Columbia
Washington,
WINX Ralph E. Cannon, Jr.
WJSV Clyde Hunt
WMAL A. E. Johnson
WOL H. H. Lyon
WRC A. E. Johnson
•
Florida
Daytona Beach, WMFJ W. K. Ellenwood
Fort Lauderdale, WFTL Francis G. Carroll
Fort Meyers, WFTM Lewis Shea
Gainesville, WRUF Dean Joseph Weil
Jacksonville,
WJHP B. Hayford
WMBR H. B. Greene
Lakeland, WLAK W. Powell Hunter
Miami, WQAM Eugene Rider
Miami Beach, WKAT. .Walter Kinney, Tom Magee
and Arthur Smith, co-eng.
Ocala, WTMC Bradley Overton
Orlando,
WDBO James E. Yarbrough
WLOF W. Dod Daniel
Panama City, WDLP Eddie Pierce
Pensacola, WCOA Bert Mead
St. Augustine, WFOY Pat Bernhard
St. Petersburg,
WSUN Tom Herrin
WTSP Garvin Combs
988
Tallahassee, WTAL William A. Snowden, Jr.
Tampa,
WDAE William Pharr Moore
WFLA Joe Mitchell
•
Georgia
Albany, WGPC O. E. Johnson
Altanta,
WAGA Clifford Hanson
WATL J. M. Comer, Jr.
WGST Ben Akerman
WSB C. F. Daugrherty
Augrusta,
WGAC William Nungresser
WRDW Harvey Aderhold
Cordelle, WMJM Noel Martin
Dalton, WBLJ W. Roberts
Macon,
WMBL David Bain
WMAZ Georg-e P. Rankin, Jr.
Moultrie, WMGA James W. Stewart
Rome, WRGA R. L. Starr
Savannah,
WSAV Meredith Thompson
WTOC James Reynolds Donovan
Valdosta, WGOV David S. Traer
Waycross, WAYX John J. Tobola
West Point, WDAK James L. Williams
•
Idaho
Boise, KIDO H. W. Toedtemeier
Idaho Falls, KID W. J. Provis
Lewiston, KRLC Milton MacLafferty
Nampa, KFXD Edward Hurt
Pocatello, KSEI James E. Mitchell
Twin Falls, KTFI Franklin V. Cox
Wallace, KWAL William M. Bruner
•
Illinois
Aurora, WMRO Leo S. Burch
Blooming-ton, WJBC Ted Bailey
Chicag-o,
WAAF Carl Ulrich
WBBM Frank B. Falknor
WCBD Edward J. Jacker
WCFL Maynard Marquardt
WEDC Caled K. Frisk
WENR Howard C. Luttgrens
WGN Carl J. Meyers
KGES Georg-e Bush
WJJD Walter Myers
WLS Thomas L. Rowe
WMAQ Howard C. Luttg-ens
WMBI A. P. Frye
WSBC Ed Jacker
Cicero, WHFC E. P. Hayes
Danville, WDAN Ted Magrin
Decatur, WSOY M. H. Stuckwish
East St. Louis, WTMV Thomas R. McLean
Galesburg-, WGIL Gerald Foster
Harrisburg-, WEBQ Joseph R. Tate
Herrin, WJPF Lynton Lemond
Joliet, WCLS David Maltby
Peoria, WMBD Ted Giles
Quincy, WTAD Francis Wentura
Rockford, WROK Thomas C. Cameron
Rock Island, WHBF R. J. Sinnett
Spring-field,
WCBS Richard L. Ashenfelter
WTAX Edward Ring-
Tuscola, WDZ Mark Spies
Urbana, WILL A. James Ebel
•
Indiana
Anderson, WHBU Wayne Reeves
Elkhart, WTRC Kenneth Singleton
Evansville,
WEOA John B. Caraway, Jr.
WGBF Fay Gehres
Fort Wayne,
WGL Robert G. Duffield, Jr.
WOWO Robert G. Duffield, Jr.
Gary. WIND Ken Shirk
Hammond,
WHIP H. V. Fitzcharles
WJOB John Felthouse
Indianapolis,
WFBM Harold Holland
WIBC Lester Huff
WIRE Earl W. Lewis
Muncie, WLBC Maurice Crain
New Albany (Louisville, Ky.), WRRC
H. W. Hathaway
South Bend,
WFAM H. Cole
WSBT H. Cole
Terre Haute, WBOW Stokes Gresham, Jr.
Vincennes, WAOV Claude Harris
West Lafayette, WBAA Ralph Townsley
•
Iowa
Ames, WOI Louie L. Lewis
Cedar Rapids, Waterloo, WMT. .Charles F. Quentin
Davenport, WOC Allen Richter
Decorah, KWLC O. M. Eittreim
Des Moines,
KRNT Paul Huntsing-er
KSO Paul Huntsing-er
WHO (Technical Director) Paul A. Loyet
Dubuque, WKBB Leonard Carlson
Fort Dodg-e, KVFD Jack Duncan
Iowa City, WSUI S.J. Ebert
Marshalltown, KFJB Wayne Peak
Mason City, KGLO Leon Born
Ottumwa, KBIZ Wayne Hatchett
Shenandoah, KMA Ray Schroeder
Sioux City,
KSCJ : Stephen C. Dier
KTRI Carleton Gray
•
Kansas
Coffeyville, KGGF J. S. Jaminet
Dodg-e City, KGNO Ralph Hickmna
Emporia, KTSW Paul H. Daniels
Garden City, KIUL Virgil E. Creigr
Great Bend, KVGB Leo Legleiter
Kansas City, KCKN C. E. Salzer, Jr.
Lawrence, WREN Carl Bliesner
Pittsburg-, KOAM W. L. Brown
Salina, KSAL N. E. Vance, Jr.
Topeka, WIBW Karl Troeglen
Wichita,
KANS L. F. Heithecker
KFBI G. H. Johnstone
KFH Amos C. Dadisman
•
Kentucky
Bowling- Green, WLBJ Earl Jaegro
Hopkinsville, WHOP Benson Arwood Smith
Lexing-ton, WLAP Sanf ord Helt
Louisville,
WAVE Wilbur E. Hudson
WHAS Orrin W. Towner
WINN Al Rutherford
Owensboro, WOMI W. W. Binford
Paducah, WPAD C. G. Sims
•
Louisiana
Alexandria, KALB Jesse R. Sexton
Baton Roug-e, WJBO Wilbur T. Golson
Lafayette, KVOL Clovis L. Bailey
Monroe, KMLB O. L. Morgran
New Orleans,
WNOE C. E. Davidson
WSMB M. Sandi
WWL J- D. Bloom, Jr.
Shreveport,
KRMD R- M. Dean
KTBS C. H. Maddox
KWKH W. E. Antony
•
Maine
Aug-usta, WRDO Harold T. Dinsmore
Bang-or, WABI Neldon Lawson
Lewiston, WCOU Leslie R. Hall
Portland,
WCSH G. Fred Crandon
WGAN Rog-er W. Hodgrkins
Presque Isle, WAGM L. E. Hugrhes
Maryland
Baltimore,
WBAL Gerald W. Cooke
WCAO Martin L. Jones
WCBM G. Porter Houston
WFBR William Q. Ranf t
Cumberland. WTBO Charles Raj- Sine
Frederick. WIMD John A. Fels
Hagrerstown, WJEJ Harold Brewer
•
Massachusetts
Boston,
WAAB Irving' B. Robinson
WCOP Whitman N. Hall
WEEI P. K. Baldwin
WHDH Donald Wise
WMEX William M. Smith
WNAC Irving- B. Robinson
WORL Melvin Stickles
WSAR John C. Pavao
Greenfield. WHAI James L. Spates
Cape Cod, WOCB Ralph L. Lawton
Lawrence, WLAW Georg-e A. Hinckley
Lowell-Lawrence. WLLH Anthony Michaels
New Bedford, WNBH Clyde Pierce
Salem, WESX Richard Hammond
Springfield,
WMAS Earl G. Hewinson
WSPR A. R. Bradley
Worcester,
WORC A. F. Kleindienst
WTAG Hobart Newell
•
Michigan
Battle Creek, WELL R. B. Roof
Detroit,
WJBK Paul Frinke
WJR M. R. Mitchell
WMBC Edward Clark
WWJ Walter Hoffman
WXYZ Roy Gardner
East Lansing-, WEAR Norris E. Grover
Flint, WFDF Frank D. Fallain
Grand Rapids, WLAV Lauren Bergeron
Ironwood, WMJS R. L. Johnson
Jackson, WIBM C. W. Wirtanen
Lapeer, WMPC H. F. Hayes
Muskegon. WKBZ George Krivitsky
Pontiac. WCAR Wiley Wenger
Port Huron. WHLS Wayne McDonnel
Royal Oak. WEXL Joseph L. McFarland
Saginaw, WSAM Harold McCullen
Traverse City, WTCM Drew McClay
•
Minnesota
Albert Lea, KATE Georg-e Church
Duluth,
KDAL Robert Dettman
WEBC Charles Persons
Mankato. KYSM H. D. Kimberly
Minneapolis-St. Paul.
KSTP H. R. Skifter
WCCO Hugh S. McCartney
WDGY George K. Jacobson
WLB Frank J. Blitz
WLOL Ogden Prestholdt
WMIN Warren Fritze
WTCN John M. Sherman
Northfield. WCAL Amos Dicke
Rochester, KROC Fred C. Clark
Virginia Charles Persons
Willmar, KWLM Verne Baumgartner
Winona, KWXO Maurice Reutter
•
Mississippi
Columbus. WCBI Robert Montgomery
Greenville. WJPR . .Millard Perry and Ray Dickson
Greenwood. WGRM George Wilson
Gulfport. WGCM Kenneth Ervin
Jackson, WSLI Tommie Hubbard
Laurel. WAML A. A. Touchstone
McComb, WSKB Robert Louis Sanders
Vicksburg. WQBC C. E. Drake
Missouri
Clayton (St. Louis), KFUO Carl H. Meyer
Columbia. KFRU Robert Haigh
Jefferson City, KWOS J. C. Haynes
Joplin. WMBH Baxter Burriss
Kansas City,
KCMO L. C. Sigrmon
KMBC Ray Moler
WDAF Joseph A. Flahertv
Poplar Bluff, KWOC Don Lidenton
St. Joseph, KFEQ J. Wesley Koch
St. Louis,
KMOX L. McComas Young
KSD Robert L. Coe
KWK James Burke
KXOK Arthur F. Rekart
WEW Georg-e E. Rueppel
WIL Chal H. Stoup
Sedalia, KDRO Thomas L. Yount
Spring-field,
KGBX Fritz Bauer
KWTO Fritz Bauer
Montana
Billings, KGHL Jeff Kiichli
Butte, KGIR Fred Heister
Great Falls-, KFBB Wilbur Myhre
Missoula, KGVO Georg-e Allison
Wolf Point, KGCX Harold Klimpel
•
Nebraska
Fremont. KORN E. A. Blackburn
Grand Island. KMMJ Raymond E. Snoddy
Hastings, KHAS Walter Ely
Kearney, KGFW Leland Gustafson
Norfolk. WJAG Frank Weidenbach
North Platte, KGNF J. B. Eaves
Omaha,
KOIL Mark Bullock
WOW William Kotera
Scottsbluff. KGKY Harland Morrison
•
Nevada
Reno, KOH Hewitt Kees
New Hampshire
Keene. KWNE Willis F. Moore
Laconia. WLNH Wilfred Ledoux
Manchester, WFEA Irving- Mower
Portsmouth, WHEB Donald R. Stevens
•
New Jersey
Asbury Park, WCAP Augustus McAllister
Atlantic City,
WBAB Earle Godfrey
WFPG Blair K. Thron
Bridgeton. WSNJ Russel Ely
Camden. WCAM Marvin Seimes
Jersey City. WHOM Allison W. Burnham
Newark. WOR J. R. Poppele
Red Bank. WBRB B. T. Marshall
Zarephath, WAWZ Nathaniel Wilson
•
New Mexico
Albimuerque,
KGGM Leonard Dobbs
KOB Georg-e S. Johnson
Carlsbad, KLAH Harry Boehnemann
Roswell, KGFL James Simpson
Santa Fe, KVSF A. F. Schultz
•
New York
Albany.
WABY James H. Corey
WOKO 0. A. Sardi
Auburn. WMBO Herbert House
Batavia, WBTA Carleton Greene
Binghamton, WNBF Louveer Stantz
Brooklyn,
WARD Abraham Haas
WBBR Ralph Leffler
990
WCNW M. Goldberg
WVFW Hermann Florez
Buffalo,
WBEN Ralph J. Kingsley
WBNY Thomas L. Vines
WEBR Ralph Kingsley
WGR Karl B. Hoffman
WKBW Karl B. Hoffman
Canton, WCAD Dr. Ward C. Priest
Elmira, WENY Perry W. Esten
Freeport, WGBB George Graham
Ithaca, WHCU True McLean
Jamestown, WJTN Harold J. Kratzert
Newburgh, WGNY Patrick F. Simpson
New York City,
WABC. . . (CBS Director of General Engineering)
Edwin King Cohan
(WABC) Henry Grossman
WBNX H. L. Wilson
WEAF (NBC) O. B. Hanson
WEVD Charles Brown
WHN Paul Fuelling
WINS Paul Von Kunits
WJZ (NBC) O. B. Hanson
WLTH Clifton Foss
WMCA Lee Grant
WNEW M. J. Weiner
WNYC Isaac Brimberg
WOV Robert E. Study
WQXR Russell D. Valentine
Niagara Ralls, WHLD Dean Hiatt
Ogdensburg, WrSLB Raymond E. Lafferty
Olean, WDHL W. E. McDowell
Plattsburgh, WMFF Jack Nazak
Poughkeepsie, WKIP Peter J. Prinz
Rochester,
WHAM Ken Gardner
WSAY Gorden P. Brown
Saranac Lake, WNBZ A. J. Kanze
Schenectady, WGY W. J. Pureell
Syracuse,
WFBL A. R. Marcy
WOLF Lawrence Reilly
WSYR Armand Belle Isle
Troy,
WHAZ H. D. Harris
WTRY A. H. Chismark
Utica, WIBX J. T. Dowdell
Watertown, WATN Paul Lee
White Plains, WFAS Harry C. Laubenstein
Woodside, WWRL Wm. H. Reuman
•
North Carolina
Asheville,
WISE Ralph Kiibler
WWNC Cecil Hoskins
Charlotte,
WBT J. J. Beloungy
WxSOC L. L. Caudle
Durham, WDNC Raymond A. Dalton
Elizabeth City, WCNC Billy Rogers
Fayetteville, WFNC Frank Stewart
Goldsboro, WGBR H. H. Lance
Greensboro, WBIG Earl Allison
Greenville. WGTC W\ B. Eberhart
Hickory, WHKY E. S. Long
Kinston, WFTC Glen Neuville
Raleigh,
WPTF Henry Hulick
WRAL Stanley Brown
Rocky Mount, WEED Isaac G. Murphrey
Salisbury, WSTP James R. Yost
Wilmington, WMED Gerald Dreger
Wilson, WGTM Bill Malone
Winston-Salem,
WAIR Earl Downey
WSJS Phil Hedrick
•
North Dakota
Bismarck, KFYR Ivar Nelson
Devils Lake, KDLR Richard Moritz
Fargo, WDAY Julius Hetland
Grand Forks, KFJM Elwin J. O'Brien
Jamestown, KRMC Lloyd R. Amoo
Mandan, KGCU Arne E. Anzjon
Valley City, KOVC Stanley Guth
Akron, OfllO
WADC J. A. Aitkenhead
WAKR Don Dayton
WJW Gerald Roberts
Ashtabula, W1CA G. G. Gautney
Canton. WHBC Kenneth Slykcr
Cincinnati,
WCKY C. H. Topmiller
WCPO Glen Davis
WKRC John M. Tiffany
WLW R. J. Rockwell
WSAI R. J. Rockwell
Cleveland,
WTCDE Edard L. Gove
WGAR R. Morris Pierce
WHK Edward L. Gove
WTTAM S. E. Leonard
Columbus,
WBNS Lester H. Nafzger
WCOL J. E. Lowe
WHKC J. E. Anderson
WOSU A. L. Hammerschmidt
Dayton,
WHIO Ernest L. Adams
WING Paul Braden
Lima, WLOK Russell Shettler
Mansfield, WMAN Howard Jonard
Marion, WMEN S. Robert Morrison
Portsmouth, WPAY Maurice Myers
Springfield. WIZE Arthur Martin
Steubenville, WTSTV Joseph Troesch
Toledo,
WSPD Bill Stringfellow
WTTOL Frank B. Ridgeway
Youngstown,
WFMJ Frank Dieringer
WKBN B. T. Wilkins
Zanesville, WHIZ William Hunt
•
Oklahoma
Ada, KADA Leiland Seay
Ardmore, KVSO J. H. Holmes
Elk City, KASA George Fenter
Enid, KCRC A. B. Clopton
Muskogee, KBIX Lester Harlow
Oklahoma City,
KOCY G. W. Brock
KTOK Bernard Tullius
WKY H. J. Lovell
Shawnee, KGFF John Molloy
Tulsa,
KOME James F. Manship
KTUL Nathan Wilcox
KVOO L. Watt Stinson
•
Oregon
Albany, KWTIL Paul W. Spargo
Bend, KBND Gene Lovejoy
Corvallis, KOAC Grant S. Feikert
Dalles. The. KODL Paul Walden
Eugene, KORE Harold Gander
Grants Pass, KUIN Edward A. Malone
La Grande, KLBM John Kibby
Marshfleld, KOOS Roger L. Spaugh
Medf ord, KMED D. H. Rees
Portland,
KALE Louis Bookwalter
KEX Harold C. Singleton
KGW Harold C. Singleton
KOIN Louis Bookwalter
KWJJ W. J. Jerman
KXL Ralph Mifflin
Salem, KSLM Albert Jacobson
•
Pennsylvania
Allentown, WCBA-WSAN. William A. McCutcheon
Altoona, WFBG George Burgoon
Erie, WTLEU Harold Roess
Glenside, WIBG John H. Henninger
Greensburg, WHJB Walter W. McCoy
Johnstown. WJAC Nevin L. Straub
New Castle, WKST Robert Emch
New Kengsington, WKPA Henry Mattingly
Philadelphia,
WCAU John Leitch
WDAS Frank Unterberg-er
991
WFIL Arnold Nygren
WIP Clifford C. Harris
WPEN Charles Burtis
Pittsburgh.
KDKA J. E. Baudino
KQV Walter W. McCoy
WCAE James Schultz
WJAS W. W. McCoy
WWSW Henry R. Kaiser
Scranton.
WARM Adolph Orahmann
WGBI Kenneth R. Cooke
Sharon, WPIC A. C. Heck
Sunbury, WKOK Clif Kerstetter
Uniontown, WMBS Kenneth M. Meredith
Wilkes Barre.
WBAX Robert Love
WBRE Charles Sakoski
Williamsport, WRAK Louis Persio
•
Rhode Island
Pawtucket-Providence, WFCI. Howard W. Thornley
Providence,
WEAN Harold Tilley
WJAR Thomas Prior
WPRO Howard W. Thornley
•
South Carolina
Anderson. WAIM Robert L. Easley
Charleston,
WCSC James M. Wearer
WTMA D. M. Bradham
Columbia.
WCOS Charles A. Thoman
WIS Scott Helt
Florence, WOLS Robert M. Wallace
Greenville.
WFBC W. C. Etheredge
WMRC Edward Day
Spartanburg-,
WORD Ralph S. Bennett
WSPA Ralph S. Bennett
Sumter, WFIG Rex Houser
•
South Dakota
Aberdeen, KABR Delbert T. Hunt
Brookings, KFDY W. H. Gamble
Rapid City,
KOBH M. J. Jones
WCAT E. E. Clark
Vermillion, KUSD Dr. W. H. Jordan
Watertown. KWAT Serrill Zimmerman
Yankton, WNAX Clifton M. Todd
•
Tennessee
Bristol, WOPI Robert H. Smith
Chattanooga,
WAPO B. B. Barnes
WDEF J. V. Sanderson
WDOD J. C. Vessels
Cookeville, WHUB Charles Duke
Jackson, WTJS B. C. Brummell
Johnson City. WJHL O. K. Garland
King-sport, WKPT Giadmon W. Upchurch
Knoxville,
WNOX J. P. Epperson
WROL Joe Woff ord
Memphis,
WHBQ Weldon Roy
WMC C. E. Baker
WMPS J. P. Epperson
Nashville,
WLAC F. D. Binns
WSFX Baseom E. Porter
WSM J. H. DeWitt
•
Texas
Abilene, KRBC Fred Hammond
Amarillo,
KFDA Howard Blaker
KGNC W. S. Bledsoe
Austin,
KNOW James Lewis
KTBC Harry Slif e
Beaumont.
KFDM Leonard Saye
KRIC Clements McDaniel
Big Spring, KBST, John B. Casey
Brady, KNEL Marion Crawford
Brownsville. KGFI Willis Wilson
Dallas.
KRLD Roy M. Flynn
WFAA Raymond Collins
WRR D. J. Tucker
Denton, KDNT B. B. Honeycutt
El Paso.
KROD Edward P. Talbott
KTSM E. L. Gemoets
Fort Worth,
KFJZ Ed L. Starnes
KGKO R. C. Stinson
WBAP R. C. Stinson
Galveston. KLUF L. D. Clough
Houston,
KPRC H. T. Wheeler
KXYZ Gerald Chinski
Huntsville, KSAM Jack Whitley
Laredo. KPAB Ed Schoeler
Lubbock, KFYO William H. Torrey
Luf kin, KRBA Earle Pettey
Midland, KRLH Robert A. Harmon
Palestine. KNET C. H. Anglin
Pampa, KPDN H. E. Kreiger
Paris, KPLT Weldon Jeffus
Pecos, KIUN Stanley Hall
Port Arthur, KPAC Joe Walters
San Angelo. KGKL Frank Jones
San Antonio,
KONO George Ing
KTSA William G. Egerton
WOAI Fred Sterling-
Sherman, KRRV T. E. Spellman
Temple, KTEM Paul Shaw
Texarkana. KCMC Harvey Robertson
Tyler, KGKB John B. Sheppard
Vernon, KVWC Herman Ridgway
Waco, WACO L. H. Appleman
Wichita Falls, KWFT John Adams
•
Utah
Cedar City, KSUB Sherman T. Wright
Ogden, KLO W. D'Orr Cozzens
Price, KEUB Owen J. Ford
Provo, KOVO Arch L. Madsen
Salt Lake City.
KDYL John M. Baldwin
KSL Willice E. Groves
KUTA Lyle Wahlquist
•
Vermont
Burlington, WCAX James W. Tierney
Waterbury, WDEV Fred Hillsdale
•
Virginia
Charlottesville. WCHV Walter Gray
Danville, WBTM Harry W. Spencer
Harrisonburg, WSVA U. L. Lynch
Lynchburg, WLVA Albert E. Heiser
Newport News, WGH Raymond P. Aylor, Jr.
Norfolk, WTAR Julius L. Greether
Petersburg, WPID Elmo Cronk
Richmond,
WBBL J. A. Steere
WMBG Wilfred H, Wood
WRNL Walter S. Selden
WRVA D. C. Woods
Roanoke,
WDBJ J. W. Robertson
WSLS Philip Briggs
•
Washington
Suffolk, WLPM Jack Siegal
Aberdeen, KXRO W. M. McGoffin
Centralia and Chehalis, KELA Arnold Weiner
Everett, KRKO Floyd Steele
Longview, KWLK Larry Curd
Olympic, KGY Jack Thatcher
992
Pullman, KWSC Hugo L. Libby
Seattle,
KEVR Dick Nichols
KIRO James B. Hatfield
KJR Francis J. Brott
KOL Perry Lind
KOMO Frances J. Brott
Seattle,
KRSC Georgre Freeman
KXA Maurice McMullen
Spokane,
KFIO C. T. Strong
KFPY George Lang-ford
KHQ A. G. Sparling
Tacoma,
KMO J. D. Kolesar
KVI William Haase
Vancouver, KVAN Paul W. Spargo
Walla Walla, KUJ Milton McLafferty
Wenatchee, KPQ E. E. Wylie
Yakima, KIT H. B. Murphy
•
West Virginia
Beckley, WJLS Al Ginkle
Bluefield, WHIS Pat Flanag-an
Clarksburg-, WBLK C. S. Clemens
Fairmont, WMMN Roy Heck
Hunting-ton, WSAZ Russell Banks
Log-an, WLOG Bernard H. Bopp
Morgantown, WAJR R. C. Spence
Parkersburg-, WPAR W. A. Sodaro
Welch, WBRW. . . .Tom Phillips and Georgre Yazell
Wheeling-, WWVA Glenn G. Boundy
Williamson, WBTH J. Francke Fox, Jr.
•
Wisconsin
Ashland, WATW R. L. Johnson
Eau Claire, WEAU Charles B. Persons
Fond du Lac, KFIZ Wendell S. Meyers
Green Bay, WTAQ Wally Stangrel
Janesville, WCLO Hester Kyler
La Crosse, WKBH Al Leeman
Madison,
WHA , John Stiehl
WIBA Norman Hahn
Manitowoc, WOMT W. F. Dubin
Marinette, WMAN Werner Schwartz
Milwaukee,
WEMP Raymond H. Host
WISN D. A. Weller
WTMJ D. W. Gellerup
Racine, WRJN F. Lee Dechant
Sheboygan, WHBL Herbert Mayer
Stevens Point, WLBL H. O. Brickson
Wausau, WSAU Roland W. Richardt
Wisconsin Rapids, WFHR Garth N. Bowker
•
Wyoming
Cheyenne, KFBC John Dawson
Rock Spring-s, KVRS Williard Easterly
Sheridan, KWYO R. F. Crossthwaite
•
Alaska
Anchorag-e, KFQD L. Tate
Fairbanks, KFAR Stanton D. Bennett
•
Territory of Hawaii
Honolulu, KGMB Eugene T. Goldrup
Lihue, KTOH Robert Glenn
•
Puerto Rico
Mayag-uez, WPRA Celso Torres
San Juan,
WKAQ Ang-el P. del Valle
WNEL Wililam N. Greer
CANADA
caigary, Alberta
CFAC E. C. Connor
CFCN W. V. McLaughlin
Edmonton,
CFRN E. Makepeace
CJCA Hastings McMahon
CKUA John Wardlaw Porteous
Grande Prairie, CFGP Bill Couch
Lethbridge, CJOC G. J. Gow
•
British Columbia
Chilliwack, CHWK Jack Pilling
Kamloops, CFCJ Arthur G. Miller
Kelowna, CKOV J. H. B. Browne
Nelson, CKLN M. W. Brown
Trail, CJAT E. C. Aylen
Vancouver,
CBR N. R. Olding
CJOR H. B. Seabrook
CKMO E. Rose
CKWX E. Ross Maclntyre
Victoria, CFCT H. R. Hough
•
Manitoba
Flin Flon, CFAR Raymond Tate
Winnipeg,
CJRC Bert Hooper
CKY W. A. Duffield
•
New Brunswick
Campbellton, CKNB L. P. Paquet
Fredericton, CFNB E. S. Cassidy
Moncton, CKCW J. G. White
Sackville, CBA James Carlisle
Saint John, CHSJ J. G. Bishop
Nova Scotia
Halifax, CHNS A. W. Grieg
Sydney, CJCB Charles Atkinson
•
Ontario
Brantf ord, CKPC Clayton Anguish
Chatham, CFCO Gordon Brooks
Hamilton,
CHML C. R. Snelgrove
CROC Leslie Horton
Kenora, CKCA William McLellan
Kingston, CFRC Prof. H. W. Steward, M.S.
London, CFPL Lloyd York
North Bay, CFCH Allen Taylor
Ottawa, CBO E. C. Stewart
Owen Sound, CFOS Theodore Millen
St. Catharines, CKTB W. H. Allen
S S Marie, CJIC S. C. Cusack
Stratford, CJCS J. Camden
Sudbury, CKSO James McRae
Timmins, CKGB W. K. Marks
Toronto,
CBL W. C. Little
CFRB Jack Sharpe
CKCL Ernest O. Swan
Windsor, CKLW William J. Carter
Wingham, CKNX Scott C. Reid
•
Quebec
Chicoutimi, CBJ J. E. Roberts
Hull, CKCH J. L. Champagne
Montreal,
CBF L. L'Allier
CBM R. A. Scantlebury
CFCF J. Gettenby
CHLP Fred F. Tambling
CKAC Percy Smith
Quebec,
CBV Charles Frenette
CHRC Arsene Nadeau
CKCV Paul Richard
Rouyn, CKRN Bert Crump
Sherbrooke, CHLT L. P. Bernier
Val D'or, CKVD Ernie Mott
•
Saskatchewan
Moose Jaw, CHAB A. E. Jacobson
Prince Albert, CKBI L. E. Moffatt
Regina,
CJRM W. McDonald
CKCK E. A. Strong
Saskatoon, CFQC Stanley Clifton
Watrous, CBK R. D. Cahoon
993
AN UP-TO-THE-MINUTE LIST OF IMPORTANT
EQUIPMENT FIRMS
SUPPLYING RADIO IN ALL OF ITS BRANCHES
The Acme Elec. & Mfg. Co.
Cuba, N. Y.
Phone Cuba 4
Contact G. R. Hillstrom
BRANCH OFFICES: 1444 Hamilton Ave.,
Cleveland, 0. PRODUCTS: Air Cooled,
Capacitator, Voltage Regulating and Step-
down, Luminous Tube and High Intensity
Mercury Vapor Lamp Transformers, Flu-
orescent Ballasts.
Aerovox Corp.
740 Belleville Ave., New Bedford, Mass.
Contact Samuel I. Cole
PRODUCTS: Capacitators, Electrolytics,
Paper, Wax and Oil Impregnated Units,
Standard Mica Condensers, exact duplicate
Replacement and Transmitting Capacitators,
Resistors, Interference Filters, Noise Ana-
lyzer, Condenser Bridge for testing power
factor, resistance and capacity.
Allied Radio Corp.
833 West Jackson Blvd., Chicago, 111.
Phone Haymarket 6800
Contact Juliam McBarron
PRODUCTS: Recorders, Discs, Needles,
Turntables, Amplifiers, Microphones, Stands,
Cables, Accessories, Transmitting Tubes,
Speech Input Equipment, Transcription Re-
producers, Dry Batteries.
Allied Recording Products Co.
21-09 43rd St., Long Island City, N. Y.
Phone STillwell 4-2318
Contact I. H. Goldman
PRODUCTS: Recording Machines, Re-
cording Blanks, Recording Amplifiers, Ac-
cessories.
American Microphone Co., Inc.
1915 S. Western Ave., Los Angeles, Calif.
Phone PA 0778
Contact F. A. Yarbrough
BRANCH OFFICES: 53 Park PI., N. Y. C;
208 N. Wells, Chicago, 111.; 18288 Appoline
Ave., Detroit; 1280 Mission St., San Fran-
cisco. PRODUCTS: Microphones and acces-
Amperex Electronic Products, Inc.
79 Washington St., Brooklyn, N. Y.
Phone Cumberland 6-4430
Contact S. Norris
BRANCH OFFICES: 1623 S. Hill St., Los
Angeles, Calif.; 3218 Western Ave., Seattle,
Wash.; 9 S. Clinton St., Chicago, 111. PROD-
UCTS: Transmitting Tubes.
Amperite Co.
561 Broadway, New York, N. Y.
Phone CAnal 6-1446
Contact S. Ruttenber g
PRODUCTS: Velocity and Kontak Micro-
phones, Floor and Desk Stands.
Amplifier Co. of America
17 W. 20th St., New York, N. Y.
Phone WA 9-0954
Contact N. M. Haynes
PRODUCTS: Program, Monitor, and Audi-
tion Amplifiers, Voltage Regulators, Audio
Transformers, Audio Reactors, Equalizers,
Band Pass, High Pass, and Low Pass Filters,
Band Reduction Filters, 6 and 12 Humless
Power Supplies.
Ansley Radio Corp.
4377 Bronx Blvd., N. Y. C.
Phone FAirbanks 4-4110
Contact A. C. Ansley
PRODUCTS: Radio-Phonograph Combina-
tions, Piano-Radio-Phonograph-Harpsichord
(4 in 1), Marine Direction Finder.
Atlas Sound Corp.
1443— 39th St., Brooklyn, N. Y.
Phone WI 8-5500
Contact R. C. Reinhardt
BRANCH OFFICES: 1280 Mission St., San
Francisco, Cal.; 530 Erie Bldg., Cleveland,
O.; 21 E. Van Buren St., Chicago, 111.; 310
Central Bank Bldg., Tulsa, Okla. PROD-
UCTS: Microphone Floor and Desk Stands,
"BOOM" Stands and Supports, Cable Con-
nectors (shielded), Monitor Speakers, High
Powered P. A. Speakers, Speaker Baffles and
Projectors, Speaker Enclosures, and P. A.
Accessories.
Audak Company
500 Fifth Ave., New York, N. Y.
Phone LA 4-3723
Contact Geo. V. Sullivan
BRANCH OFFICES: All key cities.
PRODUCTS: Microdyne Pickups, Cutting
Heads.
Audio Devices, Inc.
1600 Broadway, N. Y. C.
Phone CI 5-5696
Contact B. Haynes
PRODUCTS: Instantaneous Acetate Re-
cording Blanks, All Types of Cutting and
Playback Style, Audiodisc Chipchaser and
Croovoscope, Audio Devices Sound Effects
Kit.
994
John F. Beasley Construction Co.
P. O. Box 1624, Muskogee, Okla.
Phone Muskogee 4762
Contact John F. Beasley
PRODUCTS: Steel construction only.
Bell Sound Systems, Inc.
1183 Essex Ave., Columbus, O.
Phone University 5121
Contact F. W. Bell
PRODUCTS: Amplifiers, P. A. Equipment,
Inter-communication Systems, Recorders, and
specialized sound equipment.
Blaw-Knox Co.
Pittsburgh, Pa.
Phone St. 2700
BRANCH OFFICES: Peoples Gas Bldg.,
Chicago; Brown-Marx Bldg., Birmingham,
Ala.; 342 Madison Ave., N. Y. C; 1617
Pennsylvania Blvd., Phila. PRODUCTS:
Radio Towers.
Bliley Elec. Co.
Union Station, Erie, Pa.
Erie 22-116
Contact G. E. Wright
PRODUCTS: Quartz Piezo-Electric Crys-
tals and Mountings. Quartz Crystals for
Transmitter and Receiver Frequency Control,
for Filters, Ultrasonics, Piezo-Electric Pres-
sure Gauges and for special optical or elec-
trical applications.
The Brush Development Co.
3311 Perkins Ave., Cleveland, O.
Phone EN 3315
Contact A. L. Williams
PRODUCTS: Microphones, Disc Cutters
and Pickups, Headphones.
Bud Radio, Inc.
Cleveland, O.
Phone HE 7166
Contact Max L. Haas
PRODUCTS: Visible Condensers, Relay
Racks, Panels, Chassis, Cabinets, Coils, R. F.,
Band Switching, Plugs, Switches, Jacks, dials,
Sockets, Name Plates, Tube Shields.
William W. L. Burnett Radio Lab.
4814 Idaho St., San Diego, Calif.
Phone Jackson 9234
Contact William W. L. Burnett
PRODUCTS: Piezo-Electric Crystals, Hold-
ers, Constant Temperature Ovens, Frequency
Measuring Equipment, Laboratory Equip-
ment, Conducting of Radio Laboratory Mea-
surements, Frequency Monitoring Service.
Carrier Microphone Co.
439 So. La Brea Ave., Inglewood, Calif.
Contact O. B. Carrier
PRODUCTS: Dynamic and Velocity Micro-
phones.
Centralab, Div. of Globe-Union, Inc.
900 E. Keefe Ave., Milwaukee, Wise.
Phone Edgewood 9200
Contact H. E. Osmun
PRODUCTS: Volume Controls, T and L
Pads, Faders, Switches, Capacitators.
Clarostat Mfg. Co., Inc.
281-287 N. 6th St., Brooklyn, N. Y.
Phone EV 8-6770
Contact Victor Mucher
BRANCH OFFICES: 540 No. Mich. Ave.,
Chicago. PRODUCTS: Fixed and Variable
Power Resistors, Power Rheostats, Power
Resistor Decade Boxes, Wire Wound Po-
tentiometers, "T" "L" Cism Pads, 25 and 10
Watt Attenuators, Special Resistor Products.
The Clough-Brengle Co.
5501 Broadway, Chicago, 111.
Phone Longbeach 5616
Contact Kendall Clough
PRODUCTS: Radio Testing Equipment,
Service and Laboratory Instruments.
Cornell-Dubilier Elec. Co.
So. Plainfield, New Jersey
Phone Plainfield 6-9000
Contact O. Blake
PRODUCTS: Radio Transmitting and Re-
ceiving Capacitators.
Corning Glass Works
Corning, N. Y.
Phone Corning 372
Contact C. J. Phillips
PRODUCTS: Pyrex Antenna, Entering,
Standoff, Strain and Wall Tube Insulators.
Cornish Wire Co., Inc.
15 Park Row, New York, N. Y.
Phone CO 7-2525
Contact W. F. Osier, Jr.
PRODUCTS: Radio Wires and Antenna
Accessories.
The Daren Co.
158 Summit St., Newark, N. J.
Phone Market 2-2335
Contact .Lewis Newman
PRODUCTS: Attenuators, Attenuation
Boxes and Networks, Apparatus for Radio
Labs, and Apparatus for Testing Sound, Mea-
suring Sound, Measuring Impedances; Bal-
anced "H" Pads, Broadcasting Equipment,
Controls, Compensators, Control Apparatus
and Panels, Decade Resistances, Boxes and
Voltage Dividers, Dual Potentiometers, Dual
Volume Controls, Davohms (wire wound
resistors), Equipment for Labs., Faders,
Filament Rheostats, Fixed Attenuators, Gain
Sets, Impedance Measuring Boxes, Logarith-
matic Resistors, Line Equalizers, Laboratory
Equipment, Ladder Network Attenuators,
Multipliers, Meter-Checking Devices, Shunts
and Adjustment Rheostats, Measuring In-
struments, Meters (output power), Mixer
Panels, Panels, Potentiometers, Power Sup-
995
plv, Resistances, Rheostats, Resistors; Rotary
and Radio Switches; R F Switches, Sound
Controls, Sound Equipment, Switches (con-
tact type), Speech Input Equipment, Single
Potentiometers, Special Built-Apparatus,
Switches; Test Equipment, Television
Switches, Controls; "Tee" Attenuators, Vol-
ume Controls, Indicators; Variable and Fixed
Attenuators.
Allen B. DuMont Labs., Inc.
2 Main Ave., Passaic, N. J.
Phone Passaic 3-1616
Contact Allen B. Du Mont
BRANCH OFFICES: 515 Madison Ave.,
New York City. PRODUCTS: Television
Transmitters and Studio Equipment, Cath-
ode-Ray Tubes and Oscillographs.
Eastern Mike-Stand Co.
56 Christopher Ave.. Brooklyn, N. Y.
Phone Dickens 2-3538
Contact S. Sherman
BRANCH OFFICES: 43 E. Ohio St., Chi-
cago, 111.; 7101 W. Chester Pike, Upper
Darby, Pa.; 3106 Edgewood Ave., Richmond.
Va.; 18288 Appoline Ave., Detroit. PROD-
UCTS: Microphone Stands and Accessories,
Locking Telephone Plugs, Shock Absorbers.
Eitel-McCullough, Inc.
San Bruno, Calif.
Phone San Bruno 117
Contact J. A. MeCullough
PRODUCTS: Transmitting Vacuum Tubes.
Finders, Marine Radio Equipment, Broad-
cast and Communications Transmitters.
Federal Recorder Co., Inc.
630 S. Wabash Ave., Chicago, 111.
Contact Mr. Charles Greenleaf
Electro-Voice Mfg. Co., Inc.
1239 S. Bend Ave., So. Bend, Ind.
Phone S. Bend 3-7764
Contact Albert Kahn
PRODUCTS: Velocity, Dynamic and Car-
bon Microphones.
Epiphone, Inc.
142 W. 14th St., New York, N. Y.
Phone: CH 2-4408
Contact E. A. Stathopoulo
PRODUCTS: Amplifiers, P. A. Systems,
Electronic Musical Stringed Instruments.
Evanston Sound Proof Door
Evanston, 111.
Phone Greenleaf 1975
Contact W. W. Lloyd
PRODUCTS: Sound Proof Doors.
Fairchild Aviation Corp.
88-06 Van Wyck Blvd., Jamaica, L. I., N. Y.
Phone JAmaica 6-3800
Contact R. H. Lasche
Products: Disc Sound Recorders, Tran-
scription Turntables, Amplifiers, Pickups,
Acetate Discs, Recording Styli.
Federal Telegraph Co.
200 Mt. Pleasant Ave., Newark, N. J.
Phone Humboldt 2-7000
Contact St. George Lafitte
PRODUCTS: Transmitting and Receiving
Equipment, Transmitting Tubes, Direction
Finch Telecommunications, Inc.
4th and Virginia Sts., Passaic, N. J.
Phone PA 2-3440
Contact W. G. H. Finch
BRANCH OFFICES: 1819 Broadway,
N. Y. C; 811— 15th St., Wash., D. C; Air-
port Lab., Bendix, N. J. PRODUCTS:
Facsimile for broadcasting, aviation, marine,
radio applications and general industrial ap-
plications, wire and radio. Telepicture Equip-
ment for wire and radio operation. Special
Communications Equipment.
Fonda Corp.
29 W. 57th St., New York, N. Y.
Phone PLaza 3-2692
Contact David S. Vogels
PRODUCTS: Tape Recording Machines,
Reel type for radio broadcast, Recorder and
Playback Machine for home use, machine
for speech recording.
Gates Companies
Quincy, 111.
Contact P. S. Gates
PRODUCTS: Radio Broadcast and Com-
munications Transmitters, Phasing and An-
tenna Equipment, Frequency Control and
Remote Control Apparatus, Speech Equip-
ment, Sound Effects Tables, Limiting Am-
plifiers.
General Electric
1825 Boston Ave., Bridgeport, Conn.
President C. E. Wilson
Mgr. Radio & Televsn. Dept.. .W. R. G. Baker
Designing Engineer I. J. Kaar
Advt. & Sales Promotion Mgr.,
Harry J. Deines
Mgr., Radio & Television Receiver Sales Div.,
P. F. Hadlock
PRODUCTS: Electric Sets, Battery Sets,
Radio and Phonograph Combinations, Tele-
vision Sets, F M Sets, Tube Test Equipment,
Tubes.
General Radio Co.
30 State St., Cambridge, Mass.
Phone TRObridge 4400
Contact H. B. Richmond
BRANCH OFFICES: 90 West St., N. Y. C;
1000 N. Seward St., Los Angeles, Cal.; PROD-
UCTS: Broadcast Station Frequency and
Modulation Monitors, Volume Controls,
Test Equipment, Sound Measuring and Ana-
lyzing Equipment.
Geo. H. Hardner Corp.
602 Hamilton St., Allentown, Penna.
Phone Allentown 9549
Contact T. E. Spickall
PRODUCTS: Towers, Radials, Studios and
Transmitter Buildings.
996
Hardwick, Hindle, Inc.
40 Hermon St., Newark, N. J.
Phone Market 2-8200
Contact A. H. Hardwick
PRODUCTS: Fixed and Adjustable Re-
sistors, Rheostats.
D. H. Harrell
1527 E. 74th PL, Chicago, 111.
Contact D. H. Harrell
PRODUCTS: Tubular Vertival Antennae,
Supports for UHF Antennae.
Hartenstine Zane Co., Inc.
225 Broadway, New York, N. Y.
Phone BA 7-8390
Contact Chas. J. Hartenstine
BRANCH OFFICE: 571 Springdale Ave.,
East Orange, N. J. PRODUCTS: Antennae
Installation including all field work for
foundations, erection, painting, lighting, and
servicing radio towers. Installing ground
systems and coaxial cable.
Hollister Crystal Co.
Wichita, Kansas
Phone Wichita 5-2464
Contact Herb Hollister
PRODUCTS: "A" Cut Quartz Crystals.
Ideal Commutator Dresser Co.
Sycamore, 111.
Phone Sycamore 77
Contact J. Walter Becker
BRANCH OFFICES: 320 S. Jefferson, Chi-
cago, 111.; 61 E. 11th St., N. Y. C; 1015 Ful-
ton Bldg., Pittsburgh, Pa. PRODUCTS:
Electric Soldering Irons and Tools and
Portable Cleaners, Wire Strippers, Fuse Pull-
ers, Test-Lite and Fuse Pullers, Commutator
and Motor Maintenance Equipment.
Insuline Corp. of America
30-30 Northern Blvd., L. I. City, New York
Contact S. J. Spector
PRODUCTS: Radio Receiving-Transmit-
ting Parts and Accessories.
International Stacey Corp.
875 Michigan Ave., Columbus, O.
Phone University 2123
Contact O. M. Havekotte
BRANCH OFFICES: 21 West St., N. Y. C;
P. O. Box 3350, Beaumont, Texas. PROD-
UCTS: Antenna, Airway Beacon, Radio Di-
rectional Beacon Towers; Patented Ground
Screen; Transmission and Radio Towers.
Isolanite, Inc.
Belleville, N. J.
Phone Belleville 2-1316
SALES OFFICE: 233 Broadway, New York,
N. Y. Phone Rector 2-9275. Contact, H. G.
Beebe. PRODUCTS: High Frequency Radio
Insulators, Coaxial Transmission Line and
Accessory Equipment, Special Antenna
Equipment.
Johns-Manville Corp.
22 East 40th St., New York, N. Y.
Phone LExington 2-7600
PRODUCTS: Sound-control; Materials and
Acoustical-Engineering Service.
E. F. Johnson Co.
Waseca, Minn.
Contact E. F. Johnson
BRANCH OFFICE: 259 W. 14th St.,
N. Y. C. PRODUCTS: Phasing Equipment,
Antenna Tuning Units, Inductors, Variable
Condensers, Tube Sockets, Insulators, Plugs
and Jacks, Copperweld Wire.
Kenyon Transformer Co., Inc.
840 Barry St., New York, N. Y.
Phone DAyton 9-0100
Contact F. P. Kenyon
PRODUCTS: Transformers, Reactors, Fil-
ters.
"King Brand" Music Papers
1595 Broadway, New York, N. Y.
Phone CI 6-0488
Contact "Wes" Cowen
BRANCH OFFICE: 1605 Cahuenga Blvd.,
Hollywood. PRODUCTS: Music-Manuscript
Paper, Score Paper, Ink, Fountain Pens, Car-
rying Cases and Covers; Batons, Duplicating
Papers, Music Tapes.
Lapp Insulator Co., Inc.
Le Roy, N. Y.
Phone Le Roy 385
PRODUCTS: Tower Footing and Guy
Insulators, Stand-Off, Entrance and Antenna
Insulators, Porcelain Water Coils, Radio
Frequency High Voltage Condensers.
Lehigh Structural Steel Co.
17 Battery Place, New York, N. Y.
Phone WHitehall 4-1424
Contact J. F. Neary
BRANCH OFFICES: In all principal cities.
PRODUCTS: Vertical Radiators, Antenna
Towers and Masts.
Lektra Labs., Inc.
30 E. 10th St., New York, N. Y.
Phone AL 4-0239
Contact Ben Eisenberg
PRODUCTS: Dynamic Bullet Microphones
and Bullet-Phone Inter-Communicating Sys-
tem.
The Lifetime Corp.
1825 Adams St., Toledo, O.
Phone Main 5643
Contact Wm. H. Manoff
PRODUCTS: Microphones: Carbon, Dy-
namic, Velocity; Trumpets, Reflex Trumpets,
P. M. Trumpet Units, Aluminum Baffles.
997
John E. Lingo and Son, Inc.
28th St. and Buren Ave.. Camden, N. J.
Phone Camden 487
Contact J. E. Lingo
PRODUCTS: Vertical Radiators: Guyed
Tubular Steel and Portable Dural; Turn-
stile and UHF Antennae, Tubular Steel
Supporting Poles (for UHF Antennae).
Littelfuse, Inc.
4757 Ravenswood. Chicago, 111.
Phone Long. 7778
Contact E. V. Sundt
PRODUCTS: Fuses: Radio Transmitter,
Radio and Television, and Aircraft Trans-
mitter: Neon Modulation Indicators.
Miles Reproducer Co., Inc.
812 Broadway, New York, N. Y.
Phone GRamercv 5-9466
Contact J. M. Kuhlik
PRODUCTS : Filmgraph — Instantaneous,
Continuous Recording Devices; Permanent
Plav-Back.
Miller Broadcasting System, Inc.
113 W. 57th St.. New York, N. Y.
Phone Circle 6-0141
Contact James A. Miller
PRODUCTS: Millertape Transmission
Equipment, Automatic Station Announcement
Equipment.
Mirror Record Corp.
58 W. 25th St., New York, N. Y.
Phone CH 3-2222
Contact P. K. Trautwein
PRODUCTS: No Transmitters.
Nash Radio Products Co.
6267 Gravois Ave., St. Louis, Mo.
Phone Riverside 7060
Contact R. S. Nash
BRANCH OFFICE: 600 W. Jackson Blvd..
Chicago, 111. PRODUCTS: Recording and
Playback Equipment: High Fidelity Pre-
Amplifiers and Mixers; Record Lube, Clean-
er, Permertiser and Polish ; Turntable Lubri-
cant.
Pacent Engineering Corp.
79 Madison Ave., New York, N. Y.
Phone AShland 4-1586
Contact R. L. Lewis
PRODUCTS: Theatre Sound Equipment,
P. A. Apparatus, Intercommunicating Equip-
ment, High Fidelity Radios.
Pacific Sound Equipment Co., Inc.
7373 Melrose Ave., Hollywood, Calif.
Phone WY 6937
Contact Robt. G. Metzner
BRANCH OFFICES: 712— 11th St., N. W..
Wash., D. C; 1100 Pine St., St. Louis, Mo.;
1900 Euclid Ave., Cleveland, O.; 1930 Mari-
posa St., Fresno, Calif.; 4762 Woodward
Ave., Detroit, Mich.; 1609— 19th St., Bakers-
field, Calif.; 153 Kearney St.. San Francisco,
Calif.; 30 Rockefeller Plaza, N. Y. C. PROD-
UCTS: Transcription Playbacks, Recording
Machines and Turntables.
Par-Metal Products Corp.
3262— 49th St., Long Island City, N. Y.
Phone AStoria 8-8905
Contact A. A. Parmet
PRODUCTS: Racks— relay and cabinet
type — Panels, Metal Equipment.
Poinsettia, Inc.
96 Cedar Ave., Pitman, N. J.
Phone Pitman 511
Contact E. Poinsett
BRANCH OFFICES: 4447 W. Irving Park
Rd., Chicago, 111.; 705 S. First St., Louis-
ville, Ky. PRODUCTS: Phonograph Rec-
ord Manufacturing Equipment.
Presto Recording Corp.
242 W. 55th St., New York, N. Y.
Phone CI 5-7760
Contact George V. Saliba
PRODUCTS: Sound Recording Equipment,
Discs and Needles, Transcription Turntables,
Recording Amplifiers and Accessory Record-
ing Equipment.
B. A. Proctor Co., Inc.
230 Park Ave., New York, N. Y.
Phone MU 6-7542
Contact Ferd. C. W. Thiede
PRODUCTS: Crystal Pickups and Record-
ing Heads, Transcription Turntables and Re-
cording Machines.
RCA Manufacturing Co., Inc.
Camden, New Jersey
Phone Camden 8000
President G. K. Throckmorton
Exec. V. P Robt. Shannon
Commercial V. P H. C. Bonfig
Financial V. P. & Secy F. H. Corregan
V. P. in charge of Engineering Products, RCA
Photophone & Intl. Div F. R. Deakins
V. P. & Adv. Director T. F. Joyce
Adv. Mgr D. J. Finn
V. P. of Purchasing N. A. Mears
V. P. & Genl. Attorney L. B. Morris
V. P. in charge of Mfg. & Prod. Engineer-
ing E. W. Ritter
Asst. V. P M. F. Burns
Asst. V. P R. B. Austrian
BRANCH OFFICES: 530 Citizens & South-
ern Bank Bldg., Atlanta, Ga. — J. W. Cocke,
Manager; 589 E. Illinois St., Chicago, 111. —
R. A. Graver, Manager; 616-618 Keith Bldg.,
Cleveland. O.— J. K. West, Manager; 1002
Santa Fe Bldg., Dallas, Tex.— G. Malsed,
998
Manager; 213 West 18th St., Kansas City,
Mo. — H. M. Winters, Manager; 411 Fifth
Ave., New York, N. Y.— M. F. Blakeslee,
Manager; 170 Ninth St., San Francisco, Cal.
— E. J. Rising, Manager. PRODUCTS:
Broadcast Station Transmitters, Microphones
and Associated Equipment, Electric and Ra-
dio Broadcast Transcriptions, Instantaneous
Disc Recording Equipment, Facsimile Equip-
ment, Television Transmitters, F. M. Trans-
mitters.
Radio City Products Co., Inc.
88 Park PI., New York, N. Y.
Phone COrtlandt 7-5654
Contact Milton Reiner
PRODUCTS: Radio and Electrical Testing
Instruments.
Radio Engineering Labs., Inc.
35-54— 36th St., Long Island City, N. Y.
Phone RAvenswood 8-2340
Contact Charles M. Srebroff
PRODUCTS: Frequency Modulation —
Broadcast Transmitters, Receiver and Loud
Speaker Units, Portable Transmitters and
Receivers for speech frequencies, Hi-Fidelity
Broadcast Relay Transmitters, Portable
Transmitters for broadcast pickup service,
Transmitters and Receivers for fixed sta-
tions on speech frequencies and Speech
Equipment; Aircraft Transmitters and Re-
ceivers; Military and Municipal Transmitters
and Receivers.
Ralston Record Co.
96 Cedar Ave., Pitman, N. J.
Phone Pitman 511
Contact F. L. Pedrick
PRODUCTS: Phonograph Records.
Rangertone, Inc.
201 Verona Ave., Newark, N. J.
Phone HU 2-0123
Contact R. H. Ranger
PRODUCTS: Electric and Signature
Chimes, Electric Organs, Recording Needles
and Blanks.
Rek-O-Kut Corp.
173 Lafayette St., New York, N. Y.
Phone CA 6-3835
Contact George Silber
PRODUCTS: Recording Mechanisms, Mo-
tors, Cutting Heads, Feedscrews, Transform-
ers and Meters.
Remler Co., Ltd.
2101 Bryant St., San Francisco, Cal.
Phone Valencia 3435
Contact E. G. Danielson
PRODUCT: Attenuators.
The Chas. E. Schuler
Engineering Co.
109 Cambria St., Newark, Oo.
Phone Newark 4319
Contact Charles E. Schuler
PRODUCTS: Steel Vertical Radiators for
antenna systems.
Scientific Radio Service
124 Jackson Ave., University Park, Md.
Contact H. D. Eisenhauer
PRODUCTS: Piezo Electric Crystals and
Holders, Calibrating Radio Frequency Moni-
tors.
Seattle Radio Supply Co., Inc.
2117— 2nd Ave., Seattle, Wash.
Contact R. C. James, Sr.
PRODUCTS: Radio Parts and Tubes.
Shure Bros.
225 W. Huron St., Chicago, 111.
Phone Del 8381
Contact S. N. Shure
BRANCH OFFICES: 136 Liberty St.,
N. Y. C; 908 W. Venice Blvd., Los Angeles;
415 Peachtree St., N. E., Atlanta, Ga.; 2411
First Ave., Seattle, Wash. PRODUCTS:
Microphones, Phonograph Pickups, Mag-
netic Cutters, Microphone Stands, Vibration
Pickups and Acoustic Devices.
Speak-O-Phone Record.
& Equip. Co.
23 West 60th St., New York, N. Y.
Phone CO 5-1350
Contact C. A. Austin
BRANCH OFFICES: 235 Pine St., Gard-
ner, Mass.; 912 Commerce St., Dallas, Texas;
180 Fern St., Collingswood, N. J.; 601 Cedar
Lake Rd., Minneapolis, Minn.; Box 428,
Greeley, Colo.
Standard Transformer Corp.
1500 N. Halsted St., Chicago, 111.
Phone Mohawk 5300
Contact J. J. Kahn
PRODUCTS: Transformers, Transmitter
Kits, Packs, Pin Game Equipment.
Stromberg-Carlson Telephone
Mfg. Co.
100 Carlson Rd., Rochester, N. Y.
Contact Ray H. Manson
PRODUCTS: Electric, Combination, Tele-
vision and FM Sets; Paging Systems, An-
tenna Kits.
Taylor Tubes, Inc.
Chicago, 111.
Phone Armitage 1730
Contact Frank Hajek
PRODUCTS: Transmitting Tubes — Tri-
odes and Rectifiers.
999
The Triplett Electrical
Instrument Co.
Bluffton, Ohio
Contact R. L. Triplett
BRANCH Offices: All principal U. S.
cities. PRODUCTS: Electrical Measuring
Instruments, Industrial, Laboratory and Ra-
dio Test Equipment.
Truscon Steel Co.
Youngstown, Ohio
Phone Youngstown 32171
Contact K. D. Mann
BRANCH OFFICES: All principal U. S.
cities. PRODUCTS: Vertical Radiators, uni-
form cross section guyed or narrow base self
supporting type; Pure Copper Mesh for
ground screens.
The Turner Co.
Cedar Rapids, Iowa
Phone Cedar Rapids 32607
Contact H. W. Johnson
PRODUCTS: Microphones and Micro-
phone Accessories.
United Transformer Corp.
150 Varick St., New York, N. Y.
Phone CAnal 6-1080
Contact I. A. Mitchell
PRODUCTS: Transformers, Reactors, Au-
tomatic Regulators, Voltage Control Units,
Filters; Universal Broadcast Equalizers, Re-
cording and Line Equalizers.
Universal Battery Co.
3410 S. La Salle St., Chicago, HI.
Phone Blvd. 6065
Contact Robert Mo wry
PRODUCTS: 2 and 6 Volt Batteries, Wet
Storage Batteries.
Universal Microphone Co., Ltd.
Inglewood, Calif.
Phone Orchard 74216
Contact James R. Fouch
BRANCH OFFICE: 540 No. Michigan Ave.,
Chicago. PRODUCTS: Microphones, Stands
and Accessories, Recording Machines and
Supplies.
Waveland Company
4744 W. Rice St., Chicago, 111.
Phone Mansfield 1437
Contact G. W. Strong
BRANCH OFFICE: 375 Mitchell Ave.,
Elmhurst, 111. PRODUCTS: Radio Tower
Erection and Maintenance Service.
Webster-Chicago Corp.
5622 Bloomingdale, Chicago, 111.
Phone: Mer. 3100
Contact R. F. Blash
PRODUCTS: Microphones, Amplifiers,
Record Changers.
Western Electric Co., Inc.
(Specialty Products Division)
300 Central Ave., Kearney, New Jersey
Phone Mitchell 2-7700
Manager F. R. Lack
Asst. Sales Mgr H. N. Willets
Sales Promotion E. W. Thurston
Radio B'casting Sales L. F. Bockoven
Sound Systems Sales C. W. Reynolds
Aviation and Marine Radio Sales,
F. C. McMullen
Govt. Sales Engineer J. A. Merquelin
PRODUCTS: Hearing Aids and Hearing
Measuring Equipment; Aviation, Marine,
Police Radio Transmitters and Receivers;
Radio Broadcasting Equipment; Sound Dis-
tribution Systems; Vacuum Tubes; Azimuth
Indicating Radio Receivers; Radio Alti-
meters; Acoustic Measuring Equipment; Mi-
crophones, Loudspeakers, and allied items;
Telephone Apparatus and Cable; Carrier
Telephone Equipment and Train Dispatching
Apparatus.
Westinghouse Elec. & Mfg. Co.
2519 Wilkens Ave., Baltimore, Md.
Phone Gilmor 7320
Manager W. C. Evans
Manager Sales C. J. Burnside
Asst. Mgr. Sales E. T. Morris
Mgr. Engineer J. A. Hutcheson
BRANCH OFFICES: In all principal
cities. PRODUCTS: Radio Transmitting Ap-
paratus for broadcast use; Antenna Phasing,
Tuning and Lighting Equipment; Special
Control Items and Operating Consoles; Power
Equipment, Generators, Motors, De-ion Cir-
cuit Breakers, Relays, Instruments, Meters,
Indicating Lights, Supervisory Apparatus,
Insulating Material, etc.
Weston Electrical Instrument Corp.
614 Frelinghuysen Ave., Newark, N. J.
Phone Bigelow 3-4700
Contact E. F. Weston
BRANCH OFFICES: All principal U. S.
cities and Canada. PRODUCTS: Tubecheck-
ers, Vacuum Tube Voltmeters, Power Level
Indicators, Volume Indicators, Switchboard
Voltmeters and Ammeters, Portable Volt-
meters, Ammeters and Ohmmeters, Portable
Capacity Testers, Portable Combination Volt-
Ohm-Milliammeters.
Herbert L Wilson
260 E. 161st St., New York, N. Y.
Phone MElrose 5-0021
Contact Herbert L. Wilson
Wincharger Corp.
E. Seventh and Division Sts., Sioux City, Iowa
Phone Sioux City 8-6513
Contact R. F. Weinig
PRODUCTS: Vertical Radiators, Antenna
Towers and Accessories.
1000
Radio Manufacturers Assxn
Officers and Executive Personnel — 1940-41
Headquarters: 1317 F. St., N.W., Washington, D. C.
President
J. S. Knowlson, Stewart- Warner Corporation, Chicago, Illinois.
Executive Vice-Pres.-General Mgr.
Bond Geddes, 1317 F St., N. W., Wash-
ington, D. C.
Vice-Presidents
Paul V. Galvin, Galvin Manufacturing
Corporation, Chicago, Illinois.
Roy Burley, Ken-Rad Tube & Lamp Co.,
Owensboro, Kentucky.
H. E. Osmun, Centralab, Milwaukee, Wis-
consin.
Donald MacGregor, Webster-Chicago
Corp., Chicago, Illinois.
Treasurer
Leslie F. Muter The Muter Company,
Chicago, Illinois.
Secretary
Bond Geddes, 1317 F Street, N. W., Wash-
ington, D. C.
General Counsel
John W. Van Allen, Liberty Bank Build-
ing, Buffalo, New York.
♦ ♦
RMA BOARD OF DIRECTORS
Term Expiring 1941
E. Alschuler, Electrical Research Labs.,
Inc., Evanston, Illinois.
W. R. G. Baker, General Electric Com-
pany, Bridgeport, Connecticut
Octave Blake, Cornell-Dubilier Electric
Company, South Plainfield, N. J.
Roy Burlew, Ken-Rad Tube and Lamp
Corporation, Owensboro, Kentucky
James C. Daley, Jefferson Electric Com-
pany, Bellwood, Illinois.
A. H. Gardner, Colonial Radio Corpora-
tion, Buffalo, New York
J. J. Kahn, Standard Transformer Cor-
poration, Chicago, Illinois.
Donald MacGregor, Webster-Chicago
Corporation, Chicago, Illinois.
Ray H. Manson, Stromberg-Carlson Tel-
ephone Manufacturing Co., Rochester,
New York.
H. E. Osmun, Centralab, Milwaukee, Wis.
David Sarnoff, RCA Manufacturing Com-
pany, Inc., New York, N. Y.
Ernest Searing, International Resistance
Co., Philadelphia, Pennsylvania.
Ray F. Sparrow, P. R. Mallory & Co.,
Indianapolis, Indiana.
A. S. Wells, Wells-Gardner & Company,
Chicago, Illinois.
Term Expiring 1942
Ben Abrams, Emerson Radio & Phono-
graph Corporation, New York, N. Y.
Powel Crosley, Jr., The Crosley Corpora-
tion, Cincinnati, Ohio.
B. G. Erskine, Hygrade Sylvania Corpo-
ration, Emporium, Pennsylvania.
James S. Knowlson, Stewart-Warner
Corporation, Chicago, Illinois.
G. W. Thompson, Noblitt-Sparks Indus-
tries, Inc., Columbus, Indiana.
Term Expiring 1943
P. S. Billings, Belmont Radio Corpora-
tion, Chicago, Illinois.
H. C. Bonfig, RCA Manufacturing Co.,
Camden, New Jersey.
James T. Buckley, Philadelphia Storage
Battery Co., Philadelphia, Pa.
Paul V. Galvin, Galvin Manufacturing
Corporation, Chicago, Illinois.
E. A. Nicholas, Farnsworth Television
& Radio Corp., Fort Wayne, Indiana.
David T. Schultz, Raytheon Production
Corporation, Newton, Massachusetts.
RMA STANDING COMMITTEES
1939-1940
Executive Committee
J. S. Knowlson, Chairman
Ben Abrams
W. R. G. Baker
James T. Buckley
Roy Burlew
Paul V. Galvin
H. E. Osmun
A. S. Wells
Credit Committee
J. J. Kahn, Chairman, Standard Trans-
former Corp.
Eastern Division:
Victor Mucher, Vice Chairman, Claro-
stat Mfg. Co., Inc.
Western Division:
S. J. Storm, Vice-Chairman, Chicago
Transformer Corp.
Engineering Department
W. R. G. Baker, Director, General
Electric Co.
Virgil M. Graham, Assistant-Director
& Chairman of General Standards
Committee, Hygrade Sylvania Corp.
N. P. Case, Chairman, Receiver Sec-
tion, Hazeltine Service Corp.
Dorman D. Israel, Chairman, Broad-
cast Receivers Committee, Emerson
Radio & Phonograph Corp.
1001
W. M. Angus, Chairman, Frequency
Modulation Receivers Committee,
General Electric Co.
S. W. Seeley, Chairman, Television
Receivers Committee, RCA License
Laboratory.
R. M. Wise, Chairman, Vacuum Tube
Section, Hygrade Sylvania Corp.
Dr. P. T. Weeks, Chairman, Receiving
Tubes Committee, Raytheon Produc-
tion Corp.
G. F. Metcalf, Chairman, Cathode Ray
Tubes Committee, General Electric
Co.
L. C. F. Horle, Chairman, Component
Parts Section.
C. A. Priest, Chairman, Transmitter
Section, General Electric Co.
B. Ray Cummings, Chairman, Televi-
sion Transmitters Committee, Farns-
worth Television & Radio Corp.
I. R. Weir, Chairman, Frequency Mod-
ulation Transmitters Committee,
General Electric Co.
D. E. Hartnett, Chairman, Frequency
Modulation Systems Committee, Ha-
zeltine Service Corp.
E. W. Engstrom, Chairman, Facsimile
Systems Committee, RCA Manufac-
turing Co.
H. C. Sheve, Chairman, Safety Com-
mittee, Stromberg-Carlson Tele-
phone Mfg. Co.
L. C. F. Horle, Manager, RMA Data
Bureau.
Export Committee
W. A. Coogan, Chairman, Hygrade
Sylvania Corp.
Legislative Committee
A. H. Gardner, Chairman, Colonial Ra-
dio Corporation
Membership Committee
Ernest Alschuler, Chairman, Electrical
Research Laboratories, Inc.
Traffic Committee
0. J. Davies, Chairman, RCA Manu-
facturing Company, Inc.
T. P. Scanlan, Traffic Auditor, 1608
Milwaukee Avenue
RMA SPECIAL COMMITTEES
Advertising Committee
John S. Garceau, Chairman
Industry Promotion Committee
H. C. Bonfig, Chairman, RCA Manu-
facturing Co.
National Defense Procedure Committee
Paul V. Galvin, Chairman, Galvin Man-
ufacturing Corp.
Wage-Hour Administration Committee
Octave Blake, Chairman, Cornell-Dubi-
lier Electric Corp.
Replacement Parts Warranty Committee
Ben Abrams, Chairman, Emerson Ra-
dio & Phonograph Corp.
NATIONAL TELEVISION SYSTEMS
COMMITTEE
Dr. W. R. G. Baker, Chairman, General
Electric Co.
Virgil M. Graham, Secretary, Hygrade
Sylvania Corp.
Dr. Ralph Bown, Bell Telephone Labora-
tories, Inc.
Adrain Murphy, Columbia Broadcasting
System, Inc.
Harry R. Lubcke, Don Lee Broadcasting
System
Allen B. DuMont, Allen B. DuMont Lab-
oratories, Inc.
B. Ray Cummings, Farnsworth Televi-
sion & Radio Corp.
Dr. E. F. W. Alexanderson, General Elec-
tric Co.
Daniel E. Harnett, Hazeltine Service
Corp.
Albert I. Lodwick, Hughes Tool Co.
Dr. Alfred N. Goldsmith, Institute of
Radio Engineers
J. V. L. Hogan, National Association of
Broadcasters
David B. Smith, Philco Corp.
E. W. Engstrom, RCA Manufacturing
Co.
Dr. R. H. Manson, Stromberg-Carlson
Telephone Mfg. Co.
Paul Raibourn, Television Productions,
Inc.
John R. Howland, Zenith Radio Corp.
Panel Organizations
L. C. F. Horle, Secretary
Panel No. 1 — System Analysis
Dr. P. C. Goldmark, Chairman, Colum-
bia Broadcasting System, Inc.
Panel No. 2 — Subjective Aspects
Dr. Alfred N. Goldsmith, Chairman,
Institute of Radio Engineers
Panel No. 3 — Television Spectra
J. E. Brown, Chairman, Zenith Radio
Corp.
Panel No. 4 — Transmitter Power
E. W. Engstrom, Chairman, RCA
Manufacturing Co.
Panel No. 5 — Transmitter Characteristics
B. Ray Cummings, Chairman, Farns-
worth Television & Radio Corp.
Panel No. 6 — Transmitter-Receiver Co-
ordination
I. J. Kaar, Chairman, General Electric
Co.
Panel No. 7 — Picture Resolution
D. E. Harnett, Chairman, Hazeltine
Service Corp.
Panel No. 8 — Synchronization
Dr. T. T. Goldsmith, Chairman, Allen
B. DuMont Laboratories, Inc.
Panel No. 9 — Radiation Polarization
David B. Smith, Chairman, Philco
Corp.
1002
t*-t
r ijp ^
inTERRHTIOnHL
%^p
CUBA
•
MEXICO
•
SOUTH AMERICA
•
International
Broadcast
Stations
1003
HOW THE DEP'I
OF commER CE
HELPS R R D 1 0
By
John H. Payne
Chief, Electrical Division
Washington, D. C.
THE Radio Section of the Electrical
Division in the U. S. Department of
Commerce has as its principal function
the provision of fundamental information
with respect to many commercial phases
of the radio industry- Economic and
statistical surveys and studies are con-
ducted to determine various facts influ-
encing situations which the industry is
attempting to cover.
The central objective of the Electrical
Division is that of providing specific in-
formation in regard to applications and
opportunities within the electrical and
radio industries in this and all other
countries. In order to accomplish this,
every effort is made to establish and
maintain close contact with such branches
of the industry as are regularly using or
might advantageously use these services.
The Bureau serves industry through
three rather distinct organizations — first,
its 33 domestic field offices located
throughout the United States, which pro-
vides facilities for intimate contact with
all American individuals or businesses
wishing to avail themselves of its ser-
vices; second, through 300 Foreign Of-
fices located in the capitals and principal
cities of practically all countries of the
world, making close foreign contacts on
behalf of American industry; third, a
specialized headquarters organization in
Washington, providing experienced con-
tacts for industry and other commercial
services.
In addition to supplying information of
value to exporters (e.g. lists of markets
for American goods, tarriff conditions,
etc.) the Division recently took over the
responsibility of reporting on world wide
communications from a public utility
standpoint covering radio, telephone,
telegraph and cable services.
The Foreign Offices are a vital factor
for the Bureau's service. They con-
stantly provide data on all the significant
economic, commercial, and financial de-
velopments of the various countries. They
report on the general business situation
in a specific foreign market — the compe-
tition between American goods and the
products of other countries — the import
duties and restrictions that may be im-
posed— sales methods and credit terms —
and the foreign-exchange situation, when
pertinent. They conduct surveys covering
specific commodities in definite foreign
markets, and provide a variety of other
current special data.
Because of the multiphase character of
radio, the Electrical Division is not the
only division of the Bureau interested in
radio subjects. Whether the Electrical
Division or the Bureau generally is ad-
dressed is unimportant, since reference
and collaboration methods assure that
all informed individuals will have con-
tributed when the reply is prepared. For
instance, radio advertising methods
comes under the Specialties Division,
which handles advertising methods and
media in general. Through their coop-
eration, the Electrical Division is en-
abled to answer any inquiry within the
scope of the Bureau's activities.
While the 12 Industrial Divisions in
Washington, such as the Electrical Divi-
sion, render specialized services to spe-
cific industries, there are in the Bureau
seven divisions giving intensive study to
various distinctive phases of foreign
business characteristics. In response to
inquiries from industry, these Divisions
can supply information not otherwise ob-
tainable with respect to some of the
highly specialized aspects of foreign
trade.
These Divisions include:
Commercial Intelligence — compiles lists
of foreign buyers or sellers. There are
32,000 such lists now available to Ameri-
can business. The Division maintains a
"World Trade Directory" report giving
commercial information on approxi-
mately 650,000 foreign buyers or sellers.
Information on credit and collection con-
ditions, and credit payment terms in
foreign countries, through the "Credit
Situation Abroad" service.
1004
Commercial Laws — distributes infor-
mation on the laws of all countries which
relate to commerce and industry, includ-
ing laws for transacting business, organi-
zation, commercial acts, and taxation,
property problems (trade-marks, patents,
copyrights, unfair competition, etc.), for-
eign insurance, factory, labor, and social-
security laws affecting the cost of doing
business abroad.
Finance — collects information regard-
ing foreign banks and banking affairs,
foreign monetary and exchange condi-
tions, foreign trade financing in general,
and related subjects. Is a prime source
of statistics on (a) the balance of inter-
national payments of the United States;
(b) foreign securities publicly offered in
the United States; (c) American invest-
ments abroad; (d) foreign investments
in the United States; and (e) data on
related subjects such as war debts, etc.
Foreign Tariffs — current detailed rec-
ords of customs tariffs, quotas, trade
regulations, and commercial policy of all
foreign countries, reports to American
firms changes in this important field.
Information on trade agreements con-
cluded with foreign countries, and on all
other phases of foreign customs require-
ments.
Foreign Trade Statistics — ■ gathers,
compiles, and disseminates statistics on
American imports and exports. Also con-
tributes to numerous general statistical
studies sponsored by the Industrial Divi-
sions to meet the indicated requirements
of individual industries.
Regional Information — furnishes gen-
eral information about economic condi-
tions abroad. A high degree of special-
ization is attained in this Division
through placing the work under the su-
pervision of regional specialists in charge
of the European, Far Eastern, Latin
American, and Russian Sections.
Transportation — collects and analyzes
data from both foreign and domestic
sources on such subjects as ocean ship-
ping, packing and packaging, tourism,
materials handling, inland waterways,
railway and motor transport, warehous-
ing, bills of lading, industrial traffic man-
agement, etc.
The Bureau maintains twelve Indus-
trial Divisions, staffed by experts con-
versant with the details of each industry.
These divisions bring the Bureau into
direct touch with producers and export-
ers, making possible the establishment of
mutually helpful relationships. For each
industry, there is provided a specialized
service, satisfying some of its peculiar
and characteristic needs for statistical
and other information. Essential infor-
mation and data are collected under com-
petent supervision, and is disseminated
to the many trades in the most efficient
ways that can be devised. Most of the
material is provided by representatives
of the Foreign Offices; the information
covers a wide field of industrial and trade
activities and is released to business in
periodical and special bulletins.
The Electrical Division, one of the
twelve similar industrial divisions, ren-
ders broad commercial services to the
American electrical and radio industries.
Its Radio Section serves the manufactur-
ers of broadcasting and receiving equip-
ment, as well as the broadcasting oper-
ators. Wide distribution of U. S. A. short
wave programs has been established in
cooperation with the Radio Manufactur-
ers Association, whereby a compilation of
all beamed American short wave pro-
grams is made available to publishers
throughout the world.
The Division concentrates on obtaining
and offering data which industry lacks
the means of securing through its own
endeavors. With respect to radio, the
Division collects information regarding
the widely varying conditions in other
nations, in order to be able to inform
American industry of world develop-
ments, prospective markets, needed adap-
tations, and other related matters. It
also reports on the services of the broad-
casting and communication operating
companies whether serving by radio, tele-
phone, telegraph or cable. Current in-
formation is published in 10 Statistical
Statements, the "Survey of Current Busi-
ness" (issued monthly with weekly sup-
plements), "Foreign Commerce Weekly,"
"Domestic Commerce" (issued weekly)
and in the Bureau of Foreign and Domes-
tic Commerce looseleaf Industrial Ref-
erence Service.
Radio surveys have been made to de-
velop the effectiveness of American short
wave broadcasting throughout the world.
Both its good qualities and its limitations
as brought out in these surveys are
passed on to the American short wave
operations for their guidance.
Criticism from the radio or other elec-
trical industries is solicited by the Divi-
sion, in order that it may improve and
make its services more useful.
1005
STATIONS OF CUBA
Call
Letters
Station Name
Owner and/or Operator
Frequency Power
Kilocycles Watts
CMW
CMCY
CMCD
CMOA
CMBC
CMK .
CMBL
CMQ .
CMCF
CMCM
Stations in Havana
.La Voz del Radio Philco Troncoso & Gil
. Autran & Carbo, Ltd Autran & Carbo, Ltd
.La Voz del Aire La Voz del Aire, S. A
Juan F. Duran
.El Progreso Cubano Domingo Ferdanez Cruz
.Radiodifusion O'Shea Fausto Montiel
.Radio Cadena Suaritos Radio-Cadena Suaritos, S. A.
. Jabon Candado Cambo & Gabriel, S. A
.Cadena Azul de Radio Amado Trinidad
.Transradio Columbia Cia. Transradio Columbia,
S. A
.Casin Lavin & Pasta Gravi Francisco A. Lavin
.Ideas Pazos Rufinos Pazos Hernandez . . .
.Radio Salas Manuel & Guillermo Salas. .
Luis Casas Romero
.Garcia Serra Jorge Garcia Serra
.Radio-Popular, S. A Radio-Popular, S. A
.A. Alvarez
.Rodriguez & Hermano Rodriguez & Bro
.Voz de Oro Miguel Montero
.Calzada Y D Compania Licorera de Cuba.
.Oficios 598
.La Metropolitana Metropolitan Radio de Cuba
Luis Perez Garcia
.La Balear Angel G. Anido
. Bodegas Morera Aurelio Hernandez
Augusto Testar &
Jose M. Gonzalez
.Muebleria La Predilecta Vilarino & Cia
.La Voz de Cuba Andres Martinez
.De la Casa de las Medias Pages & Co
.La Onda Popular Marti & Irisarri
,E de Apartamentos Perez & Chisholm
.La Voz del Transporte Rafael Valdes
.Radio Emisora Nacional Compania Cubana de Radio
& Television, S. A
.Policia Nacional
CMX
CMBQ
CMBZ .
CMCK
CMCU
CMCH
CMBX
CMCJ
CMBG
CMBS
CMCO
CMCB
CMBD
CMCG
CMCR
CMCA
CMCW
CMCQ
CMBY
CMCX
CMOX
CMC .
CMBF
COL2
COCD
COCW
COCO
Short Wave Stations in Havana
.La Voz del Aire La Voz del Aire, S. A.
.La Voz del Radio Philco Troncoso & Gil
.Apartado 98 Luis Casas Romero . .
1006
550
200
590
15000
630
15000
660
200
690
2500
720
200
750
200
780
25000
810
5000
850
200
880
20000
910
5000
940
200
970
5000
1010
200
1050
200
1080
200
1100
200
1140
200
1170
200
1200
200
1230
200
1260
200
1290
200
1320
200
1350
200
1380
200
1410
200
1440
200
1470
200
1500
200
1530
200
1560
5000
1712
6130
1000
6330
8700
5000
• •
•
CUBA
STATIONS
• • •
Call
Letters
Location
Owner and/or Operator
Frequency Power
Kilocycles Watts
COCQ
COBZ
COBX
COBC
COCH
COCA
COCM
COCX
COCE
CMHW
CMKS
CMJX
CMKW
CMGH
CMHI
CMJA
CMHO
CMKD
CMJF .
CMKL
CMJW
CMKM
CMHA
CMGF
CMJI .
CMKG
CMHJ
CMKX
CMHK
CMJE .
CMAB
CMHB
CMKC
CMJO
CMHD
CMKO
CMJK
CMJH
CMGE
CMJC .
CMKR
CMKZ
CMJP .
CMHM
CMKF
CMHX
CMKQ
.Colgate & Palmolive Cambo & Gabriel 8830
.Radio Salas Manuel & Guillermo Salas. . . 9030
.Laboratories Alvarez 9100
.El Progreso Cubano Domingo Ferdanez Cruz. . . . 9363
.Cadena Azul de Radio Amado Trinidad Velasco.... 9437
.Galiano No. 102 9700
.Radio-Cadena Suaritos Radio-Cadena Suaritos, S. A. 9985
.Casa Lavin Francisco A. Lavin 11435
.La Voz del Transporte Rafael Valdes 12230
Stations in the Interior
.Santa Clara Guillermo Domenech
.Guantanamo Candido Savon Suarez . . .
.Camaguey Rodolfo Gonzalez Solis. . . .
.Santiago de Cuba Claudio Alvarez Soriano. .
.Matanzas M. Garcia Alvarez
.Santa Clara Amado Trinidad
.Camaguey Rafael Valdes Jimenez
.Sagua La Grande
.Santiago de Cuba Emisora CMKD
. Camaguey Gertrudis de la Cruz Perez ,
.Bayamo Alberto Alverez
. Camaguey Andres Moran Cisneros
.Manzanillo Raimundo Comas Soler
. Sagua La Grande Abelardo Menocal
.Matanzas Barnabe R. de la Torre
. Ciego de Avila Gilberto Gessa
.Santiago de Cuba Emilio Grau Medina
.Cienfuegos Romualdo Ugalde
.Santiago de Cuba Oscar Vidal Benitez
. Cruces Virgilio Villanueva
.Camaguey Primo A. Casales
.Pinar de Rio Francisco Martinez
.Sancti-Spiritus V. E. Weis & O. Ramirez. . .
.Santiago de Cuba Roberti Miguel Gonzales . .
.Ciego de Avila Bonifacio Ildefonso
.Caibarien Manuel Alvarez
.Holguin Manuel Angula Farran
.Camaguey Jones Castrillon & Cia
.Ciego de Avila Luis Marauri
.Cardenas Gebaro Sabater
Ciego de Avila Fernando Terron Bolanos .
.Santiago de Cuba Jaime Nadal
Palma Soriano Joaquin Venero Obregon . . .
Moron
680
710
740
770
790
830
860
870
910
930
950
1070
1080
1090
1120
1130
1150
1160
1190
1210
1230
1240
1240
1250
1260
1270
1280
1290
1360
1370
1390
1400
1420
1420
1450
1460
1480
1490
COKG
COHE
COGF
. Cienfuegos Jose R. Femenias
.Holguin M. J. de Gongora
.Cienfuegos Francisco Chavarry
.Santiago de Cuba Angela Viciedo Quintero.
Short Wave Stations in the Interior
.Santiago de Cuba Emilio Grau Medina 6280
, Sancti-Spiritus 6280
.Matanzas Bernabe R. de la Torre 11880
1007
5000
5000
1000
1000
200
200
200
1000
200
10000
200
200
1000
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
500
200
200
200
200
200
200
200
200
200
1000
1200
200
1000
STATIOnS OF MEXICO
Cia. Radiodifusora de P. Negras Piedras Negras, Coahuila. .
Jorge L. Palomeque Merida, Yucatan
Benito Garza Ortegon Sabinas, Coahuila
Chavez y Castro Sues Mexicala, Baja California. .
Cia. Radiodifusora de P. Negras Tijuana, Baja California
(Auth.: 50000)
El Pregonero del Norte S. A Monterrey, Nuevo Leon 690 5000
Jesus Gonzalez A Silao, Guanajuato 720
Radio Panamericana S. A Mexico City, Distrito Federal 730
Radio Tarnava S. de R. L Monterrey, Nuevo Leon 740
Call
Letters
XEMU
XEZ ..
XEBX
XEAO
XELO
XET ..
XEWE:
XEQ .
XEH .
XEAA
XEAM
XEON
XEN .
XERJ
XEBZ
XEFW
XEBG
XERC
XELA
XEMO
XEFB
XEW
XEBH
XEFE
XEFO
XERA
XEJ .
XEAC
XES .
XENT
XEK .
XEAF
XEBI .
XEU .
XEFQ
XEAW
Owner
Location
Power
Frequency Watts
Kilocycles Actual
580
250
630
2000
640
250
660
250
670
10000
Alberto Gonzalez Mexicali, Baja California
Manuel L. Salinas Matamoros, Tamaulipas ....
Cia. Radiodifusora Mexicana Tijunan Baja, California....
Guillermina P. de del Conde Mexico City, Distrito Federal
Oscar Perez E Mazatlan, Sinaloa
Refigio Esparza Vda. doe Valezzi. . .Mexico City, Distrito Federal
Florea y Martinez Tampico, Tampico
Angel B. Fernadez Tijuana, Baja California
Radio Popular de Mexico, S. A Mexico City, Distrito Federal
Radio Metropolitana, S. A Mexico City, Distrito Federal
Fernando Federico Ferreira Tijuana, Baja California
Jesus Quintanilla Monterrey, Nuevo Leon
Cadena Radiodifusora Mexicana. . .Mexico City, Distrito Federal
Carlos Balderrama Hermosillo, Sonora
Rafael T. Carranza Nuevo Laredo, Tamaulipas. .
Partido Revolucion Mexicana Mexico City, Distrito Federal
Cia. Mex. Radiodifusora Fronteriza. Villa Acuna, Coahuilla
Pedro Meneses, Jr Juarez Chihuahua
Jorge I. Rivera Tijuana, Baja California
Difusora Portena, S. de R. L Tampico, Tamaulipas
20
50000
100
250)
200
250
2000
1000
600
100
300
1000
500
1000
360 5000
870 200
910 100000
930 500
930 250
940 5000
960 500000
970 1000
980 5000
990 100
(Auth
750
750
750
780
790
800
810
820
830
850
(Auth.: 250)
Cia. Industrial Universal S. A Mexico City, Distrito Federal 990 50000
(Auth.: 150000)
Arturo Martinez Mexico City, Distrito Federal 1000 200
Francisco G. Elias Nogales, Sonora 1000 750
Pedro C. Rivas Aguascalientes,
Aguascalientes 1000 250
Fernando Pazos y Cia Vera Cruz, Vera Cruz 1010 500
Pedro L. Diaz Cananea, Sonora 1010 500
Cia. Internacional Dif. de Reynosa. .Reynosam, Tamaulipas 1020 100000
1008
MEXICO STATIONS
Power
Call Frequency Watts
Letters Owner Location Kilocycles Actual
XEB El Buen Tono S. A Mexico City, Distrito Federal 1030 20000
(Auth.: 100000)
XEG Rudolf o Junco de la Vega Monterrey, Nuevo Leon 1050 500
(Auth.: 50000)
XEBA Javier Velasco Ciudad Guzman, Jalisco 1080 20
XEBK C. Guajardo and J. M. Cortes Nuevo Laredo, Tampaulipas. 1080 100
XEDP*** .Radio Gobernacion Mexico City, Distrito Federal 1080 500
XERB Radiodifusora Internacional S. A.. . .Tijuana, Baja California 1090 50000
XECL Alfonso A. Lacarra Mexicali, Baja California. . . . 1110 1000
XEJP Delia Cubillas de Fernandez Mexico City, Distrito Federal 1130 100
XEC Luis E. Enciso Tijuana, Baja California 1150 100
XEL Ramon Ferreiro R Mexico City, Distrito Federal 1150 250
XEBP Alejandro Stevenson, Jr. Pte. Torreon, Coahuila 1150 250
XEDW Hector Silva Canto Minatitlan, Vera Cruz 1150 300
XEFM Sues. R. Ortiz Gonzalez Leon, Guanajuato 1160 20
XED Cia. Radiofonografica S. A Guadalajara, Jalisco 1160 1000
XEP Esteban Parra Juarez, Chihuahua 1160 500
XEXX*** .Universidad Nacional de Mexico... Mexico City, Distrito Federal 1170 1000
XEE Alejandro Stevenson, Jr Durango, Durango 1210 50
XEFV Dario Cordoba Juarez, Chihuahua 1210 50
XEAT David G. Cervantes Hidalgo del Parral, Chihuahua 1210 250
XRBL* ...Tgnacio L. Sais Mazatlan, Sinaloa 1220 500
XEDA Pedro Riestra Diaz Anaya, Distrito Federal 1220 200
XETF Jose Rodriguez Lopez Vera Cruz, Vera Cruz 1220 500
XEHK Carmen Villasenor Guadalajara, Jalisco 1230 125
XECA Nicolas M. Picot Tampico, Tamaulipas 1230 250
XEHR Manuel R. Canale Puebla, Puebla 1230 250
XEOX Felipe G. de Leon Mochis, Sinaloa 1230 250
XELK Jesus Macias G. (J. M. Acevedo) . . .Zacatecas, Zac 1230 100
XEJS Francisco Lopez Balcarzar Cananea, Son 1230 100
XEBM . . . .Benjamin Briones San Luis Potosi, San Luis
Potosi 1230 150
XEJK Manuel Armenderiz Chihuahua, Chih 1230 100
XEBU Feliciano Lopez Islas Chihuahua, Chihuahua 1240 50
XEBC Fernando Corona Morelia, Michoacan 1240 100
XEME Perfecto Villamil Cisero Merida, Yucatan 1240 400
XECW Juan Cedas M Cordoba, Vera Cruz 1240 250
XEDL Francisco Vidal Navojoa, Sonora 1240 500
XEKS J. Antonio de la Torre Saltillo, Coahuila 1240 100
XEXT*** .Gobierno del Estado de Nayarit. . . .Tepic, Nay 1240 1000
XEDF Ruperto Villarreal Nuevo Laredo, Tamaulipa. . . 1240 250
XERL J. Roberto Levy Colima, Col 1240 400
XEAI Carmen Gutierrez Mexico City, Distrito Federal 1250 500
XEXE*** .H. Ayuntamiento de Texcoco Texcoco, Mex 1270 17
XEAD* . . .Alejandro A. Dias Guadalajara, Jalisco 1270 500
XEMX Alfonso Traslosheros Avalos Mexico City, Distrito Federal 1280 100
XEAG Diodoro Zuniga Cordoba, Vera Cruz 1280 250
XEX El Heraldo del Comercio S. A Monterrey, Nuevo Leon 1310 500
XEQK Angel H. Ferreiro Mexico City, Distrito Federal 1310 400
XECF Francisco Perez H Los Mochia, Sinaloa 1310 150
XETB Aurelio G. Zaragoza Torreon, Coahuila 1310 500
XEBO Alfonso Martinez Irapuato, Guanajuato 1330 600
XEAP Emilio Manzanilla Ciudad Obregon, Sonora. . . . 1340 50
XEBW Radio Emisora del Norte, S. de R. L. . Chihuahua, Chihuahua 1340 250
XEBS Maria Remedios Delgado Mexico City, Distrito Federal 1340 200
1009
• •
•
MEXI
ICO
STATIONS
• • •
Call
Letters
Owner
Location
Power
Frequency Watts
Kilocycles Actual
XEDH Vicente Hernandez . , Villa Acuna, Coahuila 1340 200
XEFC Julio Molina Pont Merida, Yucatan 1340 100
XELW Salvador Galinda de la Torre Guadalajara, Jalisco 1340 250
XEBJ Fernando Elizalde Victoria, Tamaulipas 1340 100
XECD Ricardo Vazquez Pueblo, Pueblo 1340 350
XEFZ Pedro E. Rocher Coarzacoalcos, Vera Cruz . . . 1340 300
XEMA Jose M. Acevado Moya Fresnillo, Zac 1340 100
XEXS*** ..Institute Cientificio y Literario Teluca, Mex 1340 75
XEI Tiburcio Ponce Morelia, Michoacan 1370 250
XECZ Zeferino Z. Jimenez San Luis Potosi, San Luis
Potosi 1370 100
XELZ Maria Cardona de Zetina Mexico City, Distrito Federal 1370 250
XEM Pedro Meneses, Jr Chihuahua, Chihuahua 1390 500
XESM Salvador Sanmartin Mexico City, Distrito Federal 1400 500
XEAJ Emilio Manzanilla Navojoa, Sonora 1400 100
XEA Luis A. Maury Campeche, Cam 1400 250
XEDS Alejandro A. Schober Mazatlan, Sinaloa 1400 500
XEAU Manuel Acuna Varela Tijuana, Baja California 1400 250
XEPP Hector Sotomayer Orizaba, Vera Cruz 1400 150
XEMR Frances Garcia de K Monterrey, Nueva Leon 1400 250
XEHV . . . .Juan A. Palavicini Vera Cruz, Vera Cruz 1420 1000
XERH Gabriel Hernadez Llergo Mexico City, Distrito Federal 1430 400
XEFI Ramiro G. Uranga Chihuahua, Chihuahua 1440 1000
XEF Gilberto Gil Ciudad Jurez, Chihuahua. . . . 1450 100
XERK Dario Mondragon Tepic, Nay 1450 100
XEGC Guillermo Calzada Zamora, Michoacan 1450 100
XEDJ Enrique Zaralegui Magdalena, Sonora 1450 100
XEY Lucinda Arenas de Meza Millan San Luis Rio Col., Sonora. . . 1450 250
XEFK Manuel Zapata Espinosa Merida, Yucatan 1450 100
XEDR Modesto Ortega Guaymas, Sonora 1490 100
XECH Rodolfo Llamas Toluca, Mex 1490 250
XEJR Anastasio Gomez Gallardo Hidalgo del Parral, Chihuahua 1490 100
XEAZ Carlos V. Rodriguez Reynosa, Tamaulipas 1490 250
XEDK Salvador Vazquez Guadalajara, Jalisco 1490 250
Short Wave Stations (Cultural and Official)
XEBT El Buen Tono, S. A Mexico City, Distrito Federal 6000 500
XEWI** . .Institucion Mundial de la V. I Mexico City, Distrito Federal 6015 400
XEUW Fernado Pazos Sosa Vera Cruz, Vera Cruz 6020 250
XEKW Jose Martinez Ramirez Morelia, Michoacan 6030 500
XETW Flore y Matinez Tampico, Tamaulipas 6045 100
XEBF Pedro Coronel Aburto Jalapa, Vera Cruz 6090 100
XEUZ Partido Revolucion Mexicana Mexico City, Distrito Federal 6130 100
Cia. Radiofonografica S. A Guadalajara, Jalisco 6155 100
XEXA*** .Radio Gobernacion Mexico City, Distrito Federal 6175 100
XECR*** .Sria. de Relaciones Exteriores Mexico City, Distrito Federal 7380 20Q0O
XEWW Cadena Radiodifusora Mexicana. . .Mexico City, Distrito Federal 9500 10000
XEFT Tose Rodriguez Lopez Vera Cruz, Vera Cruz 9550 12
XEYU*** .Universidad Nacional de Mexico. . .Mexico City, Distrito Federal 9600 250
XEQQ Radio Panamericana S. A Mexico City, Distrito Federal 9680 1000
XEBR Carlos Balderrama Hermosillo, Sonora 11820 150
XEUZ Partido Revolucion Mexicana Mexico City, Distrito Federal 11880 100
XEWW .. . .Cadena Radiodifusora Mexicana. . . . Mexico City, Distrito Federal 15160 10000
* TemDorarily Suspended
** Cultural Station
*** Official Station
1010
STBTIOHS OF
SOUTH fl Ul ER ICfl
- A . _
Call Letters
LU2- .
LU7 .
LR1 .
LR2 .
LR3 .
LR4 .
LR5 .
LR6 .
LR8 .
LR9 .
LRIO .
LRA .
LSI .
LS2 .
LS3 .
LS4 .
LS5 .
LS6 ,
LS8
LS9 .
LSIO .
LU4 .
LV2 ,
LV3 .
LT7 ,
LVIO .
LU6 .
LRU .
LS11 .
LT5 .
LV9
LU12 .
LT1 .
LT3 ,
LT8 ,
LV1 .
LV5 .
LV4 ,
LT9 .
XTIO .
ARGENTINA
Frequency
Station Name and Location Kilocycles
Bahia Blanca, Bahia Blanca 900
General San Martin, Bahia Blanca 1240
El Mundo, Buenos Aires 1070
Argentina, Buenos Aires 910
Belgrano, Buenos Aires 950
Splendid, Buenos Aires 900
Excelsior, Buenos Aires 830
Mitre, Buenos Aires 870
Paris, Buenos Aires 1150
Fenix, Buenos Aires 1030
Cultura, Buenos Aires 790
del Estado, Buenos Aires 750
Municipal, Buenos Aires 710
Prieto, Buenos Aires 1190
Ultra, Buenos Aires 630
Portena, Buenos Aires 670
Rivadavia, Buenos Aires 1110
del Pueblo, Buenos Aires 1350
Stentor, Buenos Aires 1230
Voz del Aire, Buenos Aires 1270
Callao, Buenos Aires 590
Comodoro Rivadavia, Comodora Rivadavia . . . 640
Central, Cordoba 950
Cordoba, Cordoba 620
Provincia Corrientes, Corrientes 1340
de Cuyo, Mendoza 1210
Atlantica, Mar del Plata 1300
Universidad Nacional de La Plata, La Plata . . . 1390
Provincia de Buenos Aires, La Plata 1310
Chaco, Resistencia 1080
Provincia de Salta, Salta 970
Rio Gallegos, Santa Cruz 680
del Litoral, Rosario 780
Sociedad Rural de Cerealistas, Rosario 1160
Rosario, Rosario 840
Graffigna, San Juan 730
Los Andes, San Juan 1090
San Rafael, Mendoza 690
Roca Soler, Santa Fe 1200
del Instituto Social de la Universidad Litoral,
Rosario 1320
1011
Power
Watts
2500
2500
50000
10000
50000
16000
29250
25000
6500
5000
11500
10000
50000
30000
50000
10000
5000
6000
15000
6000
6000
1000
5000
25000
500
5000
500
500
30000
1500
1000
1000
20000
5100
1000
1000
1500
500
1000
500
• SOUTH AMERICAN STATIONS •
Call Letters
LV11 . .
LV7 . .
LV12 . .
LRA
LRX
LRA1
LRA3
LRU
Frequency
Station Name — Executive in Charge — Location Kilocycles
del Norte, Santiago del Estero 1170
Tucuman, Tucuman 820
Aconwuija, Tucuman 580
Short Wave Stations
del Estado, Buenos Aires 6180
El Mundo, Buenos Aires 9660
del Estado, Buenos Aires 9660
del Estado, Buenos Aires 11730
El Mundo, Buenos Aires 15290
Power
Watts
1500
2500
5000
1000
7000
10000
1000
7000
BOLIVIA
Call
Letters Station Name Location
CP44 Radio Popular Cochabamba
CP32 Radio Bolivia La Paz . . .
CP34 Radio Sucre La Paz
CP46 Radio Fenix La Paz . . .
CP20 Radio Condor LaPaz ...
CP19 Radio Cultura La Paz . . .
CP31 Radio Patria La Paz . . .
CP4 Radio Illimani La Paz . . .
CP10 Radio La Paz La Paz . . .
CP45 Radio Rural Cochabamba
CP16 Radio Paris La Paz . . .
CP14 Radio La Noche La Paz . . .
CP13 Radio El Oriente Santa Cruz
CP18 Radio Kosmos La Paz
CP29 Radio Fides La Paz . . .
CP28 Radio Central Cochabamba
CP3 Radio National La Paz . . .
CP27 Radio Pilot Sucre
CP36 Radio Mercurio Oruro
CP8 Radio America La Paz
CP17 Radio Cultural Potosi
CP41 Radio Chuquisaca Sucre
CPU Radio Oruro Oruro
CP2 Radio National La Paz
CP15 Radio Condor La Paz . . .
CP22 Radio International ....Potosi ....
CP30 Radio El Oriente Santa Cruz,
CP12 Radio Fides La Paz
CP39 Radio Continental ...Cochabamba
CP37 Radio Pagador Oruro
CP5 Radio Illimani La Paz
CP1 Radio Chuquisaca Sucre
CP38 Radio National La Paz
CP40 Radio Central C ochabamba ,
CP25 Radio Sucre La Paz
CP7 Radio Illimani La Paz
Frequency Power
Owner Kilocycles Watts
Victor Veltze 580 50
J. C. Salinas 620 150
Guillermo Teran 680 150
Mario Hurtado 770 50
Ramon Pelaez 900 250
Hugo Aspiazu 950 50
Lizardo Suarez 975 50
Estado 1040 10000
Gonzalo Munoz A 1090 50
Raul Montecinos 1090 50
Abel Maldonado 1200 50
Javier Romero 1250 50
L. Canedo Reyes 1250 50
Luis Cortadellas 1300 50
C. S. Calixto 1350 100
Gottret & Co 1360 150
Costas Bros 1390 5000
Carlos Torres R 1420 50
Enrique Wanting 1420 50
Luis Medina 1450 50
Alfredo Ossio L 1600 50
Jose Camacho 6020 250
Estado 6100 250
Costas Bros 6110 5000
Ramon Pelaez 6120 250
Luis Camacho A 6130 250
L. Canedo Reyes 6135 250
C. S. Calixto 6150 250
Remberto Zapata 6160 250
Mariaca & Co 6190 250
Estado 6200 1000
Jose Camacho B 9500 1000
Costas Bros 9505 5000
Gottret & Co 9570 250
Guillermo Teran 9700 250
Estado 15300 1000
1012
» SOUTH AMERICAN STATIONS »
BRITISH GUIANA
Frequency
Call Letters Station Name and Location Kilocycles
VP3BG* . British Guiana United Broadcasting Co.,
Georgetown 6130
Operated on an experimental license and considered amateur station.
Power
Watts
650
CHILE
Call
Letters Station Name Location
C A63 Radio Tarapaca Iquique . .
CA90 Tocopilla . ,
CA127 La Voz del Norte Antofagasta
CA141 Radio Antofagasta Antofagasta
CB57 Soc. Nac. de Agriculture . Santiago
CB62 Radio Chilena Santiago . .
CB64 La Union de Recreo Vina Del
Mar
CB68 Radio Metro Vina Del
Mar
CB76 Cooperative Vitalicia ... Valparaiso. .
CB78 Cooperative Vitalicia . . . Santiago . .
CB73
CB84 .
CB89 .
CB93 .
CB90 .
CB96 .
CB97 .
CB101
CB103
CB106
CB111
CB113
CB114
CB116
CB118
CB120
CB124
CB126
CB130
CB132
CB134
CB138
CB140
Owner
Antonio Cajiao
Hilda Cueller
Raquel Palma de Pedreni . . .
Angel Garcia & Co
Soc. Nac. de Agriculture
International Machinery Co
Frequency
Kilocycles
... 630
900
1270
141
570
620
Adriano Iz
Renard & Garcia Tello
Soc. Cooperative Vitalicia...
Soc. Cooperative Vitalicia...
.Radio del Pacificio Valparaiso.
. Otto Becker Santiago
. Radio Hucke Santiago .
. El Mercurio Valparaiso.
, Voz del Norte Coquimbo
.Radio Siam Santiago .
.Radio Mayo Santiago .
.Univ. Tecnica Sta.
Maria Valparaiso.
.Sud America Santiago .
. Radio Los Castanos .... Vina del
Mar
, Abdon Salinas Quillote . .
Radio del Pacifico. . Santiago .
Radio Valparaiso Valparaiso.
Radio Nacional Santiago .
, Diario La Union Valparaiso.
Radio Espana Valparaiso.
, Angel Prieto
.Otto Backer, Ltd
Orlandini & Raggio, Ltd
Empresa Periodistica El
Mercurio
Puerta Bros
Soc. Industrial de Maquinaria
Heriberto Bewais
Fundacion Santa Maria.
Manuel Casablanca
.Radio Espana Santiago .,
, Seguros"LaAmericana".Santiago . .
, Radio "Wallace" Valparaiso. .
, Radio "El Hogar" Santiago . .
, "El Mercurio" Santiago . .
Onda Azul San Antonio
CB144-B ..Spitz & Co.
.Santiago .
1013
Joaquin Venegas
Abdon Salinas
Ricardo Vivado
Oscar Cornejo Harker....
Jiles & Co., Ltd
Angel Prieto
Ramon & Fernando Garcia
& Co
Felix Vasquez
Lehman & Becker
David Wallace
German Holtehuer
Emp. Periodistica "El
Mercurio"
Soc. Radiodifusora Onda
Azul, Ltd
Spitz & Co, , ,,■,,,,,,,
680
760
780
730
840
890
930
900
960
970
1010
1030
1060
1110
1130
1140
1160
1180
1200
1240
1260
1300
1320
1340
1400
1440
Power
Watts
250
100
100
1000
10000
1000
640 1000
1000
10000
1000
1000
2000
8000
1000
200
1000
1000
400
5000
1000
100
5000
1000
10000
1000
250
1000
2500
1000
1000
1380 5000
100
100
• • • SOUTH AMERICAN STATIONS • • •
Call Frequency Power
Letters Station Name Location Owner Kilocycles Watts
CB144-C . . Oscar Moraga Santiago . .Oscar Moraga 1440 100
CB147 Radio Zenith Valparaiso. . Calcagno & Widow 1470 1000
CB150 RCA Victor Chilena Santiago . .RCA Victor Chilena 1500 10000
CB960 Seguros "La Americana". Santiago . .Enrique Becker 9600 1200
CB970 Cooperative Vitalicia . .Valparaiso.. Soc. Cooperative Vitalicia... 9700 10000
CB1170 Otto Becker, Ltd Santiago . .Otto Becker, Ltd 11700 300
CB1174 Radio Hucke Santiago ..Orlandini & Raggio 11740 4000
CB1180 Soc.Nac.de Agriculture. Santiago ..Soc. Nac. de Agricultura 11800 1000
CC63 Radio Central Rancagua ..Manuel Massoni 630 1000
CC64 Diario El Sur Concepcion. Hucke & Co., Ltd 640 100
CC67 Talca Raul Grez 670 100
CC84 Radio Cultura Talcahuano.rrancisco Morales 840 100
CC96 Radio Curico Curico Alberto Guerra 960 100
CC109 Radio Rencagua Rancagua ..Jorge Romero 1090 100
CC117 Radio Zenith Concepcion. Federico Sanchez 1170 100
CC125 Radio Temuco Temuco ... Carlos Kaehler 1250 100
CC127 Radio Aliviol Chilian . . . .Rafael Barrios 1270 100
CC133 Radio La Discusion Chilian Miguel Arrau 1330 100
CC141 Radio "Patria" Concepcion. Pedro Lopez de Heredia.... 1410 100
CC143 Radio Atlantida Talca Enrique Garcia 1430 100
CC145 Radio La Colmena Rancagua ..Ramon Caceres 1450 100
CC90 La Frontera Temuco . . .Daniel de Mayo 900 100
CD69 ..... .Radio Sur Valdivia . .Soc. Radio-Emisoras "Sur
de Chine 690 1000
CD84 Osorno .... Soc. Agricola & Ganadera
de Osorno 840 1500
CD101 Radio Puerto Montt Puerto Soc. Radio-Emisoras "Sur
Montt ... de Chile , 1010 1000
CD103 Radio Magallanes Magallanes . Ramon Verde Ramos 1030 100
CD111 Radio Austral Magallanes. Emilio Turina 1110 100
CD112 Radio Osorno Osorno Soc. Agricola & Ganadera
de Osorno 1120 100
CD132 Radio Valdivia Valudivia .Carlos Cockbaine 1320 100
CD136 La Voz del Sur Magallanes . Ines Diez Paz 1360 100
CD147 Radio Aliviol Puerto Ernesto Riedel 1470 100
CD1190 Radio Sur Montt ...Soc. Radio-Emisoras "Sur
Valdivia . . de Chile 11900 250
CD113 Magallanes. Julio Femenias 1130 1000
BRAZIL
Frequency Power
Call Letters Station Name and Location Kilocycles Watts
PRD4 . . . Club de Araraquara, Araraquara, Sao Paulo . . . 1570 500
PRA4 . . . Sociedade de Baia S. A., Sao Salvador, Bahia. .740 . . 10000
PRG8 . . . Bauru Radio Club, Bauru, Sao Paulo 1210 250
PRG5 . . . Club do Para, Belem, Para 670 2000
PRC7 . . . Sociedade Radio Mineira, Belo Horizonte,
Minas Geraes 690 3000
PRH6 . . . Sociedade Radio Guarany, Belo Horizonte,
Minas Geraes 1340 3000
PRI3 . . . Inconfidencia, Belo Herozinte, Minas Geraes 880 1 22800
1014
SOUTH AMERICAN STATIONS
Frequency
Call Letters Station Name — Executive in Charge — Location Kilocycles
PRC4 . . . Club de Blumenau, Blumenau, Santa Catharina 1330
PRC9 . . . Sociedade Radio, E. de Campinas, Campinas,
Sao Paulo 1170
PRF7 . . . Club de Campos, Campos, Rio De Janeiro 1330
PRG6 . . . Sociedade Mantiqueira, Cruzeiro, Sao Paulo.. 640
PRB2 . . . Club Paranaense, Curityba, Parana 1420
PRE9 . . . Ceara Radio Club, Fortaleza, Ceara 1320
PRB5 . . . Club Hertz, Franca, Sao Paulo 1240
PRG4 . . . Club de Jaboticabal, Jaboticabal, Sao Paulo. . . 1250
PRG7 . . . Sociedade Jahuense, Jahu, Sao Paulo 1010
PRI4 . . . Governo de Estado de Parahyba, Joao Pesson,
Parahyba 1110
PRB3 . . . Juiz de Fora 620
PRI2 . . . Club de Marilia, Marilia, Sao Paulo 1090
PRD8 . . . Club Fluminense, Nictheroy, Rio de Janeiro . . . 1320
PRE6 . . . Sociedade Fluminense, Nictheroy, Rio de
Janeiro 1470
PRH4 . . . Sociedade Difusora Radio Culture, Pelotas,
Rio Grande do Sul 1320
PRD3 . . . Petropolis Radiodifusora S. A., Petropolis,
Rio de Janeiro 1480
PRD6 . . . Club de Piracicaba, Piracicaba, Sao Paulo 820
PRH5 . . . Cultura Pecos de Caldas, Pecos de Caldas,
Minas Geraes 1160
PRC2 . . . Sociedade Gaucha, Porto Alegre, Rio Grande
do Sul 680
PRF9 . . . Emp. Radiodifusora Alegrense, Porto Alegre,
Rio Grande do Sul 640
PRH2 . . . Sociedade Radio Farroupilha, Porto Alegre,
Rio Grande do Sul 600
PRA8 . . . Sociedade Radio Guararapes, Recipe,
Pernambuco 720
3RA7 . . . Club de Ribeirao Preto, Ribeirao Preto,
Sao Paulo 730
PRF2 . . . Club de Rio Clara, Rio Clara, Sao Paulo 1460
PRA2 . . . Ministerio Educacao e Saude Publica, Rio de
Janeiro, Federal District 800
PRA3 . . . Club do Brasil, Rio de Janeiro, Federal District 860
PRA9 . . . Sociedade Mayrink Veiga, Rio de Janeiro,
Federal District 1220
PRB7 . . . Sociedade Radio Educadora do Brasil, Rio de
Janeiro, Federal District 900
PRC8 . . . Sociedade Guanabara, Rio de Janeiro, Federal
District 1360
PRD2 . . . Sociedade Radio Cruzeiro do Sul, Rio de
Janeiro, Federal District 1060
PRD5 . . . Instituto Educacao do Distrito Federal, Rio de
Janeiro, Federal District 1400
PRE2 . . . Sociedade Vera Cruz, Rio de Janeiro, Federal
District 1430
PRE3 . . . Transmissora Brasileira, Rio de Janeiro,
Federal District 1180
PR£8 . . . Sociedade Radio Nacional, Rio de Janeiro,
Federal District 980
1015
Power
Watts
250
500
2000
500
2000
2000
250
250
250
10000
500
500
1000
1000
500
1000
250
250
5000
3000
20000
25500
500
250
1500
10000
22000
5000
5000
5000
5000
5000
10000
22000
SOUTH AMERICAN STATIONS •
Call Letters
PRF4 . .
PRG3 . .
PRH8 . .
PRB8 . .
PRB4 . .
PRG5 . .
PRD7 . .
PRD9 . .
PRA5 . .
PRA6 . .
PRB6 . .
PRB9 . .
PRE4 . .
PRE7 . .
PRF3 . .
PRG2 . .
PRG9 . .
PRH3 . .
PRH9 . .
PRE5 . .
PRF5
PRAU
Frequency
Station Name and Location Kilocycles
Jornal do Brasil S. A., Rio de Janeiro, Federal
District 940
Tupy S. A., Rio de Janeiro, Federal District. . . 1280
Ipanema S. A., Rio de Janeiro, Federal District 1130
Rio Preto S. A, Rio Preto, Sao Paulo 640
Club de Santos, Santos, Sao Paulo 1450
Sociedade Radio Atlantica, Santos, Sao Paulo. 580
Club de Sorocaban, Sorocaba, Sao Paulo 1080
Sociedade de Sorocaba, Sorocaba, Sao Paulo. . 970
Sao Paulo, Sao Paulo, Sao Paulo 1260
Sociedade Radio Educadora Paulista, Sao
Paulo, Sao Paulo 760
Sociedade Radio Cruzeiro do Sul, Sao Paulo,
Sao Paulo 1200
Sociedade Record, Sao Paulo, Sao Paulo 1000
Sociedade Cultura "Voz do Espaco," Sao Paulo,
Sao Paulo 1300
Sociedade Radio Comos, Sao Paulo, Sao Paulo. 1410
Dif usoro Sao Paulo, Sao Paulo 960
Tupy S. A., Sa Paulo, Sao Paulo 1040
Excelsior, Sao Paulo, Sao Paulo 1100
Piratininga, Sao Paulo, Sao Paulo 620
Sociedade Bandeirante de Radiodifuao, Sao
Sao Paulo, Sao Paulo 840
Sociedade Triangulo Mineiro Uberaba, Minas
Geraes 1390
Short Wave Stations
Comp. Radio Internacional Brasil, Rio de
Janeiro 9500
Club de Pernambuco, Recipe, Pernambuco. . . . 6010
Power
Watts
10000
10000
5000
250
1000
750
500
250
5000
10000
10000
20000
5000
5000
5000
25000
25000
5000
5000
1000
12000
5000
COLOMBIA
Call
Letters
HJ-FX
HJ-CU
HJ-CI
HJ-CC
HJ-CS
HJ-CM
HJ-CZ
HJ-CC
HJ-AH
HJ-EE
HJ-CB
HJ-GE
HJ-BJ
HJ-DT
HJ-EB
HJ-CO
Location Owner
.Manizales Antonio Pinzon H
.Bogota Cristobal Paez
.Bogota Manuel J. Gaitan
.Bogota Gustavo Uribe Th
.Bogota Cia. de Radiodifusion .
.Bogota Colombia Broadcasting
.Bogota Cipriano Rios Hoyos . . .
.Bogota Julio Bernal
.Barranquilla Emisora Atlantico
Frequency
Kilocycles
, . . . 600
, . . . 720
... 810
... 870
... 920
... 970
. . . 1040
. . . 1060
. . . 1080
.Cali Jose T. Calderon 1090
.Bogota Colombia Broadcasting 1105
.Bucaramanga Gustavo Sorzano 1130
.Santa Marta Julio A. Sanchez 1140
.Medellin Joaquin Londono 1150
.Cali Eduardo Cordoba 1150
.Bogota Jesus M. Garcia 1160
1016
Power
Watts
1000
5000
2500
5000
50000
500
2500
500
1000
500
1000
1000
500
500
500
1000
• • • SOUTH AMERICAN STATIONS • • •
Call Frequency Power
Letters Location Owner Kilocycles Watts
HJ-FM Armenia Botero & Compania 1180 500
HJ-AN Barranquilla Paez, Reina & Bernal 1190 1000
HJ-CR Bogota Gobierno Nacional (Cultural) 1200 5000
HJ-CE ....Bogota Gustavo Uribe Th 1220 1000
HJ-AF Cartagena Laboratories Fuentes 1240 500
HJ-DK Medellin Cia. Colombia de Radio-
difusion 1250 500
HJ-EL . . . .Cali Hernando Bueno 1260 500
HJ-BC Cucuta Pompilio Sanchez 1270 500
HJ-AT Barranquilla Delfina V. De Haayen 1275 1000
HJ-GK Bucaramanga Francisco A. Bueno 1280 500
HJ-CK Bogota Arez & Tobon Sierra 1290 500
HJ-EC . . . .Cali Rafael Angulo 1300 500
HJ-AK Barranquilla Vassallo E, Hijos 1310 500
HJ-DQ Medellin Cia. Ant. de Radiodifusion . . 1320 750
HJ-AA Barranquilla Alfonso Rosales Navarro. . . . 1330 500
HJ-CN Bogota Roberto Laignelet 1335 500
HJ-EF Cali Hernando Bueno 1340 250
HJ-FF Pereira Antonio Giraldo 1350 500
HJ-DC . . . .Medellin Francisco Guartas 1350 500
HJ-HA Pasto Sociedad Radio Nariro 1350 500
HJ-AI Barranquilla Julian Melendez 1370 500
HJ-EN Cali Alfonso Mesa Vargas 1370 500
HJ-DR . . . .Medellin Torres Toro 1380 500
HJ-CJ Bogota Manuel J. Gaitan 1380 500
HJ-FD Manizales Cia. Radio Manizales 1390 500
HJ-AR Cartagena Lequerica Hermanos 1400 500
HJ-BH . . . .Santa Marta Manuel C. Conde 1410 500
HJ-EI Buga Hernando Bueno 1410 100
HJ-EK Tulua Hernando Bueno 1430 100
HJ-FL Ibague Luis E. Martinez 1440 100
HJ-EG Popayan Mercedesm. De Valencia .... 1450 500
HJ-EJ Palmira Daniel Benitez 1460 500
HJ-BE Cienaga Elvira De Pereira 1460 250
HJ-FE Pereira Cesar & Mario Arango 1470 500
HJ-DL . . . .Medellin Alberto Estrada 1480 500
HJ-DTJ Medellin Universidad de Antioquia
(Cultural) 1490 250
HJ-AS Barranquilla Miguel A. Ruiz 1500 250
HJ-FJ Aguadas C Roberto Florez (Cultural) . . 1500 25
HJ-EM . . . .Cali Arturo Salazar 1510 500
HJ-DM ...Medellin Prospero Aguirre 1520 500
HJ-BF Ocana Luis Linero 1525 100
HJ-FI Armenia Angel & Jaramillo 1540 500
HJ-FB Manizales Cia. Radio Manizales 4765 500
HJ-GB Bucaramanga Francisco A. Bueno 4775 2500
HJ-AB Barranquilla Paez, Reina & Bernal 4785 2500
HJ-DX Medellin Francisco Guartas 4795 750
HJ-DG . . . .Quibdo Intend, Del Choco (Cultural) 4805 500
HJ-BB Cucuta Pompilio Sanchez 4815 750
1017
SOUTH AMERICAN STATIONS
Call
Letters Location
HJ-ED Cali
HJ-FH Armenia . .
HJ-DP ....Medellin ..
HJ-CH ....Bogota
HJ-AG Barranquilla
HJ-AP Cartagena .
HJ-CW ...Bogota ....
H J-AE Cartagena .
HJ-CX ....Bogota ....
HJ-FA Pereira
HJ-CF ....Bogota ....
HJ-FK Pereira
HJ-DE . . . .Medellin . .
HJ-CD Bogota
HJ-CT ....Bogota ....
Frequency Power
Owner Kilocycles Watts
Eduardo Cordoba 4825 750
Cotero & Compania 4875 500
Cia. Ant. De Radiodif usion . 4885 1000
Manuel J. Gaitan 4895 750
Emisora Atlantico 4905 750
Lequerica Hermanos 4925 750
Jesus M. Garcia 4935 750
Laboratorios Fuentes 4965 750
Cipriano Rios Hoyos 6018 750
Cesar & Mariq Arango 6054.3 750
Gustavo Uribe Th 6073 750
Sociedad La Voz Arnica 6097 2500
Cia. Colombia de Radio-
difusion 6145 5000
Colombia Broadcasting 6160 750
Cobierno Nacional 9630 2500
Call Letters
HC20DA
HC2AJ
HCJB
HC2RB
HC2JSB
HC2CW
HCJB
HCJB
HCLPM
HC2AK
HCETC
HC1GQ
HC2CW
HC20DA
HC1IM
HC2ET
HCK .
HC2RL
ECUADOR
Frequency
Owner and Location Kilocycles
Guayaquil 900
Guayaquil 1050
C. W. Jones, Quito 1250
Eric Williams, Guayaquil 1250
Juan S. Behr, Guayaquil 1100
Alfonso Wilmot, Guayaquil 1350
Short Wave Stations
C. W. Jones, Quito 12460
C. W. Jones, Portoviej 4005
Leonardo Ponce, Quito 5725
Guayaquil 9310
M. Mantilla, Quito 9351
F. C. del Sur, Quito 9160
Alfonso Wilmot, Guayaquil 9130
O. de Garcia, Guayaquil 9447
W. B. Heimann, Ibarra 4020
J. S. Castillo, Guayaquil 9200
Prop, del Estado, Quito 5920
Dr. R. Levi, Guayaquil 6647
Power
Watts
100
1000
100
100
200
50
10000
200
500
1000
250
150
500
200
150
300
250
200
Call Letters
ZP1 . .
ZP4 . .
ZP5 . .
ZP6 . .
PARAGUAY
Frequency
Station Name — Owner and Location Kilocycles
Radio El Pais— Artaza Hnos., Asuncion 970
Radio Continental — Isern & Sacarello,
Asuncion 730
Radio Paraguay— Alfonso Sa, Asuncion 1360
Radio Livieres — Livieres & Copi, Asuncion 1300
1018
Power
Watts
100
100
100
100
• SOUTH AMERICAN STATIONS
Call Letters
ZP11 . .
ZP13 . .
ZP3 . .
ZP8
ZP7
ZP14
Frequency
Kilocycles
Station Name — Owner — Location
Radio Charitas — Juventud Antoniena,
Asuncion 1200
La Voz del Aire — Julio Picozzi V., Asuncion. . . 1430
La Voz del Aire — Julio Coriulot, Encarnacion . 900
Short Wave Stations
Radio Continental — Iser & Sacarello, Asuncion 11850
Encarnacion 11703
Radio Continental — Friedmann Hnos.,
Villarrica 11725
Power
Watts
100
100
100
500
100
1000
Call Letters
OAX4A .
OAX4B .
OAX4E .
OAX4J .
OAX4L .
OAX5B .
OAX6C .
OAX4Z
OAX4T
OAX4G
OAX4I
OAX4P
OAX5C
OAX7A
OAX1A
OAX2A
OAX6B
OAX6D
OAX6E
—PERU
Frequency
Station Name — Operator — Location Kilocycles
Peruvian Government, Radio Nacional, Lima. 854
Empresa Peruana Parlante Bolivar y
Carcovich,, Lima 1200
Ing. Juan P. Goicochea, Lima 960
Radio Internacional, S. A., Lima 1320
Radio Miraflores, S. A., Lima 1250
J. Antonio Umbert F., Ica 1280
Radio Continental, Arequipa 1370
Short Wave Stations
Peruvian Government, Radio Nacional, Lima. 6080
Peruvian Government, Radio Nacional, Lima. 9562
Empresa Peruana Parlante Bolivar y
Carcovich, Lima 6230
Radio Internacional, Lima 9520
J. Antonio Umbert F., Huancayo 5968
J. Antonio Umbert F., Ica 9590
Carlos Lizarraga Fisher, Cuzco 6128
J. Carlos Mountjoy D., Chiclayo 6150
Rafael Larco Hoyle, Trujillo 6000
Maximo J. Landa, Arequipa 11710
Radio Continental, Arequipa 9500
Radio Continental, Arequipa 6175
Power
Watts
12000
250
200
250
200
200
350
15000
10000
250
200
250
150
100
200
250
150
350
1000
Call Letters
CW47 .
CW37 .
CW25 .
CW33 .
CW29 .
CW43 .
CX4 .
CX6 .
CX8 .
URUGUAY
Frequency
Owner and Location Kilocycles
Julio J. Rabassa, Canelones 1470
R. Bernotti, Colonia 550
Artola, Evangelista & Co., Durazno 1430
O. F. Barreiro, Florida 1200
Pedro Telesca, Mercedes 1080
Volante y Harispuru, Minas 1480
Direccion de Agronomia, Montevideo 610
Government Station, Montevideo 650
Ramon Puyal, Montevideo 690
1019
Power
Watts
300
4500
500
75
50
100
5000
10000
500
• SOUTH AMERICAN STATIONS •
Call Letters
CX10 .
CX12 .
CX14 .
CX16 .
CX18 .
CX20 .
CX22 .
CX24 .
CX26 .
CX28 .
CX30 .
CX32 .
CX34 .
CX36 .
CX38 .
CX40 .
CX42 .
CX44 .
CX46 .
CX48 .
CX50 .
CW47A
CW35 .
CW39 .
CW23 .
CW27 .
CW31 .
CXA1
CXA2
CXA3
CXA4
CXA5
CXA6
CXA7
CXA8
CXA9
CXA10
CXA11
CXA12
CXA13
CXA14
CXA15
CXA16
CXA17
CXA18
CXA19
CXA20
CXA21
Frequency
Owner and Location Kilocycles
Ferrera, Gestoso & Cia., Montevideo 730
Luis A. Artola, Montevideo 770
El Espectador, Montevideo 810
S.A.D.R.E.P., Montevideo 850
El Espectador, Montevideo 890
Carlos L. Romay, Montevideo 930
Harispuru Hermanos, Montevideo 970
S.A.D.R.E.P., Montevideo 1010
Figuera, Canepa & Cia., Montevideo 1050
L. A. Gori Salvo, Montevideo 1090
Barlecce, Silva & Larrea, Montevideo 1130
Bianchi & Patron, Montevideo 1170
Figuera, Canepa & Cia., Montevideo 1210
Vazquez & Walder, Montevideo 1250
S.O.D.R.E., Montevideo 1290
Julio J. Rabassa, Montevideo 1330
Hector Vernazza, Montevideo 1370
S.A.D.R.E.P., Montevideo 1410
Vitale & Bertacchi, Montevideo 1450
Vazquez & Cia., Montevideo 1490
Dr. B. Ayala, Montevideo 1530
Fassola Hnos. & Munoz, San Jose 1460
S.A.D.R.E.P., Paysandu 1240
Miguel Pena, Paysandu 1320
Domingo Giordana, Salto 820
Ernesto Popelka, Salto 680
Salvador E. Pera, Salto 1120
Short Wave Stations
S.A.D.R.E.P., Montevideo 11945
Racine & Cassiols, Montevideo 9570
H. L. A. Landeira, Montevideo 6075
Government Station, Montevideo 6125
Figueira, Canepa & Cia., Montevideo 9485
S.O.D.R.E., Montevideo 9620
Figueira, Canepa & Cia., Montevideo 11735
Isaac Roisenvitz, Montevideo 9640
El Espectador, Montevideo 9440
S.O.D.R.E., Montevideo 11895
Francisco Gomez Ciblis, Montevideo 5920
Francisco Gomez Ciblis, Montevideo 11945
Jaime Yankelevich, Montevideo 6155
Isaac, Roisenvitz, Montevideo 11820
Jaime Yankelevich, Montevideo 6155
Figueira, Canepa & Cia., Montevideo 15380
Figueira, Canepa & Cia., Montevideo 17800
S.O.D.R.E., Montevideo 15300
El Espectador, Montevideo 11695
S.A.D.R.E.P., Montevideo 9700
S.O.D.R.E., Montevideo 26500
1020
Power
Watts
1000
5000
5000
10000
5000
2000
1500
5000
2000
3000
1000
500
500
250
5000
500
500
250
1500
1500
300
100
2§0
100
250
250
250
2500
5000
2500
5000
2500
5000
2500
5000
2500
2500
2500
2500
2500
1000
2500
2500
2500
2500
2500
2500
2500
SOUTH AMERICAN STATIONS
Call Letters
CXA22
CXA23
CXA24
Frequency
Owner and Location Kilocycles
S.O.D.R.E., Montevideo 29500
S.O.D.R.E., Montevideo 43500
S.O.D.R.E., Montevideo 5800
Power
Watts
2500
2500
2500
VENEZUELA
Station Name Location
Radio Continente Caracas .
Radiodifusora Venez. ..Caracas
Radio Libertador Caracas .,
Radio Caracas Caracas . ,
La Voz del Tachira ...San Cristo-
bal
Emisoras Unidas Caracas ..
Emisora Vargas La Guaira.
Ondas del Neveri Barcelona
Ondas del Lago Maracaibo
, Radiodifusora
Maracaibo Maracaibo
Radio Marconi Maracay ..
Radio Tropical Caracas ..
, Radio Popular Maracaibo
Radio America Barquisi-
meto . . .
Ecos del Zulia Maracaibo
.La Voz de Carabobo. . . .Valencia .
.Radio Coro Coro
.Radio Valencia Valencia .
.La Voz de la Fe Maracaibo
Owner and
Director of Station
.Oscar Vicentelli
Oscar Vicentelli
.Degwitz & Siblesz
H. Degwitz
.Jesusa Gonzalez A....
Jose Gil Borges
.Cia. Anonima Almacen
Americano
Ricardo Espina
Frequency
Kilocycles
.... 590
790
882
Power
Watts
1000
10000
1000
960 10000
Jesus Diaz Gonzalez...
Jesus Diaz Gonzalez
Cia. Anonima
Mario Garcia A.
Gonzalo Veloz Mancera
Gonzalo Veloz Mancera
L. J. Arreaza Almenar.
L. J. Arreaza Almenar
N. Vale Quintero
N. Vale Quintero
1010
1050
1080
1120
G. Govea & G. Nouel 1150
Guillermo Govea
.Humberto Croquer
O. Paz Castillo
.Ponce & Viggiani .
Ponce & Viggiani
.Jose Higuera M. . .
Rafael Rivera P.
1150
1160
1250
, Arturo Ramos M 1270
Arturo Ramos M.
Ecos del Orinoco Ciudad
Bolivar
Radio Maracay Maracay
Radio Barquisimeto ...Barquisi-
meto . .
.Luis Garcia Nebot 1300
Luis Garcia Nebot
.H. & G. Degwitz 1350
G. Degwitz
.Roger Leyba 1370
Roger Leyba
.Miguel Ache 1400
Miguel Ache
.Pedro A. Bermudez V 1400
Pedro A. Bermudez V.
.E. Torres Valencia 1400
E. Torres Valencia
.Atilio Ormezzano 1430
Atilio Ormezzano
.Amilcar Segura
Amilcar Segura
500
1000
300
250
350
250
200
1000
350
1500
100
830
1000
1000
500
200
300
1470 1500
1021
SOUTH AMERICAN STATIONS
Call
Letters
Station Name
Location
YV4RR .
..Radio Puerto Cabello.
.Puerto Ca-
bello ....
YV1RJ ..
. . Radio Falcon
. Coro
YV4RX .
. . Radio Marconi
.Maracay .
YV1RO .
. .Radio Trujillo
.Trujillo ..
YV5RS .
..Radio Libertador
. Caracas . .
YV1RT .
. . La Voz de la Fe
.Maracaibo
YV5RY .
. . Radio Continente
. Caracas . .
YV5RW .
. . Radio Tropical
.Caracas ..
YV3RX .
..Radio America
.Barquisi-
meto . . .
YV2RC .
. .La Voz de la Sierra. .
. Merida . . .
YV1RU .
. . Radiodifusora
Maracaibo
.Maracaibo
YV4RP .
. . Radio Valencia
.Valencia .
YV4RQ .
. . Radio Puerto Cabello
.Puerto Ca-
bello ...
YV3RF .
. . La Voz del Llano
.Acarigua .
YV5RV
. . Emisora Vargas
..La Guaira.
YV1RV
. . Ecos del Zulia
. .Maracaibo
YV4RO
. . La Voz de Carabobo .
. .Valencia .
YV1RY
. . Radio Coro
. . Coro
YV3RN
..Radio Barquisimeto .
. .Barquisi-
meto . . .
YV6RU .
. . Ecos del Orinoco
. . Ciudad
Bolivar .
YV1RX
. . . Ondas del Lago
. .Maracaibo
YV1RL
. . .Radio Popular
. .Maracaibo
YV2RN
. .La Voz del Tachira. . .
. . San Cristo-
bal
YV1RZ .
. . . Radio Valera
..Valera ...
YV5RU
. . . Emisora Unidas
..Caracas ..
YV5RM
...Radiodifusora Venez.
. . Caracas . .
YV5RN
. . .Radio Caracas
..Caracas ..
Owner and
Director of Station
Rafael A. Segura
Rafael A. Segura
Compania Anonima . .
Jesus Romero
Humberto Croquer . . .
O. Paz Castillo
Pedro J. Torres
Pedro J. Torres
Jesusa Gonzalez A....
Jose Gil Borges
Pedro A. Bermudez V.
Pedro A. Bermudez V.
Oscar Vicentelli
Oscar Vicentelli
.Ponce & Viggiani
Ponce & Viggiani
Arturo Ramos M.
Arturo Ramos M.
Rafael A. Segura
Rafael A. Segura
Frequency
Kilocycles
1490
3300
3310
3340
3350
3370
3380
3400
G. Govea & G. Nouel
Guillermo Govea
Miguel Ache
Miguel Ache
Rafael A. Segura
R. Anzola Anzola
.Pausides Sigala
Luis Barrios
.Gonzalo Veloz M
Gonzalo Veloz M.
,L. Garcia Nebot
L. Garcia Nebot
.H. & G. Degwitz
G. Degwitz
.Roger Leyba
Roger Leyba
.Amilcar Segura
Amilcar Segura
.E. Torres Valencia
E. Torres Valencia
.N. Vale Quintero
N. Vale Quintero
.J. A. Higuera M
Rafael Rivera Parra
.Jesus Diaz Gonzalez
Jesus Diaz Gonzalez
.Pedro Flores Jelambi
Pedro Flores Jelambi
.Mario Garcia A. & Gonzalo
Veloz Mancera
Mario Garcia A.
.Degwitz & Siblesz
H. Degwitz
.Cia. Anonima Almacen
Americano
Ricardo Espina
3410
3420
3440
3460
3480
3490
3500
4750
4760
4770
Power
Watts
750
750
200
1000
5000
700
1000
1000
750
600
1000
1000
750
1000
350
300
300
175
4780 300
4790
300
4800
2000
4810
300
4830
2000
4840
300
4860
5000
4890
5000
4920 5000
1022
STHTIOnS OF
CEflTRHL H mER ICR
Call Letters
ZIK2 . .
BRITISH HONDURAS
Operated by and Location
Government, Belize
Frequency
Kilocycles
. . 10600
Power
Watts
200
Call Letters
TI5CV .
TI4NRH
TIRH . .
TIEP . .
TIFA . .
TIGPH .
TISMG .
TILJ . .
TILS . .
TING . .
TIPG . .
TIRCC .
TIRS . .
TIGQ . .
TIGP . .
TIXD . .
TIAFB .
TIOS . .
TINBC .
TIMC . .
TI4NRH
TIEP .
TIGPH
TIPG .
TIRCC
TIRH .
TILS .
TIRVM
Call Letters
TGW . .
TGI . .
TGX . .
TGQ . .
TGWA
TGWB
TGWC
COSTA RICA
Frequency
Owner and Location Kilocycles
Carlos Videche Aguilar, Alajuela 575
Amando Cespedes M., Heredia 725
Rafael Hine Ch., San Jose 970
Eduardo Pinto H., San Jose 830
Francisco Arie, San Jose 1000
Gonzalo Pinto H., San Jose 1225
650
Guillermo Zuniga R., San Jose 1030
Lola Monge Peralta, San Jose 775
Luis Saenz Mata, San Jose 880
Narciso Garcia, San Jose 750
Perry Girton, San Jose 625
Carlos Borge, San Jose 1200
Rogelio Sotela B., San Jose 925
Gonzalo Garcia Q., San Jose 690
Gonzalo Pinto H., San Jose 605
Andrea Vinegas, San Jose 800
Mayid Barzuna, San Jose 900
Guillermo Castro Saenz, San Jose 940
Oscar Martinez Nussbaumer, San Jose 1070
Jorge Mario Cardos M., Cartago 670
Short Wave Stations
Amando Cespedes, Heredia 9692
Eduardo Pinto H., San Jose 6700
Gonzalo Pinto H., San Jose 5824
Perry Girton, San Jose 9615
Carlos Borge, San Jose 6180
Rafael Hine Ch., San Jose 6150
Luis Saenz. Mata, San Jose 6165
Ruben Venegas Mora, Las Juntas de Abangarez 6035
-GUATEMALA
Frequency
Owner and Location Kilocycles
Government, Guatemala City 1520
Government, Guatemala City 1320
A. Mejicano Novales, Guatemala City 1400
Government, Quezaltenango 1440
Short Wave Stations
Government, Guatemala City 9685, 11760,
15170, 17800
Government, Guatemala City 6480
Government, Guatemala City
1023
Power
Watts
100
750
500
3000
250
500
1000
500
450
5000
375
10000
500
200
2000
250
1000
150
500
5000
700
750
1000
1000
2000
500
250
2000
500
Power
Watts
5000
300
30
300
10000
1000
1000
• • •
STATIONS OF CENTRAL AMERICA • • •
Frequency
Call Letters Owner and Location Kilocycles
TG2 . . . Government, Guatemala City 6180
TG2X . . Government, Guatemala City 5940
TGS . . . Government, Guatemala City
TGQA . . Government, Quezaltenango 6400
Call
Letters
YNOP
YNOP
YNLG
YN1GG
YNPR .
YNRS .
YN7AG
YNJAT
NCM ..
HONDURAS
Short Wave Stations
Frequency
Call Letters Owner and Location Kilocycles
HRN . . . Rafael Ferrari & Paul John, Tegucigalpa 5875
HRD . . . Miguel R. Moncado, La Caibe 6235
HRP1 . . . Filberto Diaz Zelaya, San Pedro Sula 6351
NICARAGUA!
Station Name Location
• Gilfillan Managua
.Gilfillan Managua
.Estacion Radio Emisora
Nacional Managua
,La Voz de los Lagos. . .Managua
.Pilot Managua
.Radiodifusora Nicara-
guense Managua
.Oriente & Mediodia ...Masaya .
.La Voz del Aire Leon
.Ecos del Caribe Bluefields
Power
Watts
300
250
150 or 300
300
Power
Watts
750
100
150
Frequency Power
Owner Kilocycles Watts
.Ernesto Andrea 6850 800
.Ernesto Andrea 1230 800
.Benjamin L. Guerra 6610 1000
.Ernesto Gutierrez U 6535 400
.A. Majewsky & R. Sengel-
mann 8590 800
.R. Sengelmann 6760 1000
.Rafael T. Arjona 7870 50
.J. A. Tijerino 5758 600
9660 100
Call Letters
HP5C . .
HOC . .
HOA
HP5K
HP5B
HP5F
HP5H
HP5J
HP5A
HP5G
HOK
HP6J
PANAMA-
Frequency
Station Name — Owner — Location Kilocycles
Miramar — Radio Panama, S. A., Panama City. 730
La Voz de la Victor — J. Jaen Jaen Cia.,
Panama City 1440
Short Wave Stations
Ron Dalley — George Williams, Panama City.. 2310
La Voz de la Victor — J. Jaen Jaen Cia.,
Colon 6005
Miramar— Radio Panama, S. A., Panama City. 6030
Colon 6050
La Voz del Pueblo — M. Lombardo Vega,
Panama City 6122
La Voz de Panama — Cia. Servicio Publico de
Radio, Panama City 9607
Teatro "Estrella de Panama" — J. Jaen Jaen
Cia., Panama City 11700
Ron Dalley — George Williams, Panama City. . . 11780
Colon 640
Panama City 1358
Power
Watts
100
250
500
500
100
500
400
500
300
800
250
250
Call Letters
YSS . .
YSP . .
YSD . .
YSP-A .
YSP-B .
HUB . .
EL SALVADOR-
Frequency
Owner and Location Kilocycles
Government, San Salvador 640
Fernando Albayeros-Sosa, San Salvador 780
Short Wave Stations
Government, San Salvador 7894
Fernando Albayeros-Sosa, San Fernando 10400
Fernando Albayeros-Sosa, San Salvaor 6575
Government (Experimental) , San Salvador . . . 5559
1024
Power
Watts
500
300
400
300
300
300
WHEN MINUTES
MEAN MONEY-
SEND IMPORTANT MESSAGES
VIA POSTAL TELEGRAPH!
WHEN PEOPLE ARE "TOO BUSY"
remember this: A Postal Telegram is not kept
waiting in an outer office. Postal messengers
are trained to get a signed receipt!
WHEN A DEAL'S ALMOST CLOSED,
speed last-minute, important facts via Postal
Telegraph. You can be sure they will be trans-
mitted accurately !
WHEN THE UNEXPECTED HAPPENS,
notify all concerned by Postal Telegraph. It
costs surprisingly little, thanks to new low
Postal Telegraph rates!
WHENEVER SPEED IS ESSENTIAL,
count on the nation-wide Postal Telegraph
system — for helpful, personal service. Just
phone Postal Telegraph. Charges appear on
your phone bill.
Tostal Telegraph
a
SWIFT . . . ACCURATE . . . ECONOMICAL"
HP HAT'S as true of a radio
-** "engagement" as it is of any
other. "Acceptance" is one im-
portant advantage which The
Colonial Network definitely has
. . . collectively . . . and for each
of the 19 home town stations in
New England.
It's the kind of acceptance
built by consistent service of en-
tertainment, information and ed-
ucation ... by being a part of
the community life . . . and by
meeting local radio needs and
preferences in ways that no
"stranger" station ever can.
The loyal listenership and
friendliness resulting make ev-
ery market a fertile field for
radio promotion.
The Colonial Network's
A. B.C. of more sales in New
England is Acceptance . . . Buy-
ability . . . and Coverage . . .
at an investment cost which fits
economical advertising budgets.
THE
Colonial Network
21 BROOKLINE AVENUE BOSTON, MASSACHUSETTS
EDWARD PETRY & CO., INC., Exclusive National Sales Representatives
EACH one of The Yankee Network's 19 stations is a
good New England neighbor, not a "stranger" begging
hospitality. As a friend and neighbor, its programs are
always welcome in the home, the place where buying
impulses are created. Use the Yankee Network's "good
neighbor" stations for complete coverage and the most
effective introduction of your product in New England's
consistently prosperous and responsive market.
The Yankee Network
21 BROOKLINE AVENUE BOSTON, MASSACHUSETTS
EDWARD PETRY & CO., iiNC, Exclusive National Sales Representatives
MMi
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